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  ```
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  # Reference
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- Please cite [this paper](https://journals.sagepub.com/doi/full/10.1177/00222437211037258) when you use our model. Feel free to reach out to [j.p.hartmann@rug.nl](mailto:j.p.hartmann@rug.nl) with any questions or feedback you may have.
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  ```
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  @article{hartmann2021,
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  title={The Power of Brand Selfies},
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  ```
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  # Reference
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+ Please cite [this paper](https://journals.sagepub.com/doi/full/10.1177/00222437211037258) when you use our model. Feel free to reach out to [jochen.hartmann@tum.de](mailto:jochen.hartmann@tum.de) with any questions or feedback you may have.
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  ```
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  @article{hartmann2021,
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  title={The Power of Brand Selfies},