Create README.md

README.md

@@ -0,0 +1,7 @@
+The evolution of marketing from Marketing 1.0 to Marketing 4.0 signifies the transformation of marketing strategies and approaches due to the influence of digital trends and technologies. Each stage represents a different focus and emphasizes a particular aspect of marketing. Here's a summary of this evolution, along with relevant cases from the business environment:
+Marketing 1.0: Product-Centric Marketing
+Marketing 1.0 was primarily focused on product features and attributes. Companies centered their efforts on producing quality products and relied on mass marketing to reach a broad audience. The focus was on one-way communication, mainly through traditional media channels.
+Relevant Case: Coca-Cola
+During the Marketing 1.0 era, Coca-Cola heavily emphasized its product features, taste, and unique selling proposition. The company used traditional advertising platforms like TV, radio, and print to create a strong brand presence.
+Marketing 2.0: Customer-Centric Marketing
+With the rise of technology and customer insights, Marketing 2.0 shifted its focus to understanding customer needs and preferences. Companies started segmenting their target audience and delivering more personalized messages and experiences.