Original:  On the other side of Microsoft Taiwan,  to gain popularity and notability at this show , they (Microsoft ) preliminary moved their new game launch from the 3C store to the TWTC again, since 2007.
Revised:  Sony rival, Microsoft Taiwan, to gain popularity and notability at this show , they (Microsoft ) preliminary moved their new game launch from the 3C store to the TWTC again, since 2007.
Edit intent: meaning-changed