LG Malaysia Unveils New (2023) OLED TV Series!


(Third from right) Justin Choi, Managing Director of LG together with (from left) Teo Yong Hung, Marketing General Manager of LG; Timothy Gan, Product Manager of LG’s Home Entertainment Division; Song You June, Chief Finance Officer of LG; Lucas Ha, Product Director of LG’s Home Entertainment Division and Douglas Chung, Sales General Manager of LG unveiled three exciting OLED models for the Malaysian market.
LG Electronics Malaysia unveiled the future of home entertainment with its ground-breaking OLED TV series at Mid Valley Megamall on 12 July 2023. Awarded as the World’s No 1 OLED TV Brand for 10 consecutive years, LG introduced their OLED TVs, namely the LG OLED evo G3, LG OLED evo C3 and LG OLED A3.
The new models come with premium self-lit picture quality, and upgraded features such as the α9 AI Processor Gen6, Self-lit pixels, HDR Expression Enhancer, AI Clear Sound, Auto Balance Control, and WOW Synergy.
Justin Choi, Managing Director of LG Electronics Malaysia

“LG has dedicated extensive research and development efforts to ensure that the new series provides an unparalleled experience for consumers’ home entertainment needs. As an innovative brand that’s been recognised at the CES Innovation Award for 11 years in a row, we assure that the new line-up will deliver ever-greater value.”
Justin Choi, Managing Director of LG Electronics Malaysia
The latest LG OLED TV Series focuses on these major features:

LG α9 AI Processor 4K Gen6 for optimised picture and sound quality – The new Alpha series processor used in the 2023 OLED TVs utilises LG’s most sophisticated AI-assisted Deep Learning tech to provide images that are more involved and lifelike.
Brightness Booster Max for more realistic images – Brightness is mapped and controlled on a pixel-by-pixel basis, resulting in sharper, more realistic images. A significant upgrade applied to OLED evo G3 series is the Brightness Booster Max technology, which incorporates brand-new light control architecture and light-boosting algorithms to increase brightness by up to 70 percent.¹
Latest version of webOS and redesigned user interface (UI) to enhance user experience – The brand-new home interface houses a new “Quick Cards” feature, offering users easy access to the content and services they use the most, grouped under categories such as Gaming, Music, Sports and others.
First- class home cinema experiences – All OLED TVs are supported by Dolby Vision and Dolby Atmos. Additionally, this year’s LG TVs offer seamless integration with the latest LG soundbars, delivering multi-channel surround sound with IMAX enhanced quality powered by DTS:X. LG TV and soundbar can be combined to offer the WOW Orchestra² feature. You can elevate your listening experience to new heights as you immerse yourself in the ultimate audio sensation, harnessing the combined power of LG TV sound and LG Sound Bar to capture and amplify every subtle detail.
Optimised for Gaming³ – Boost a 0.1ms response time, Nvidia G-SYNC, and AMD FreeSync Premium support. There is also support for HDMI 2.1 and VRR.  

The LG OLED evo G3 Series is a zero-gap mount design that seamlessly blends into the wall. The ultra-thin display sits flush-to-the-wall, creating a sleek appearance as if it were painted on. For those that prefer the flexibility of either wall-mounting or placing it on a TV stand, there is the versatile LG OLED evo C3. The LG OLED A3 with its 7 AI Processor 4K Gen6 is a solid option for people wanting advanced settings in an easy-to-use device.
Two additional lifestyle screens from LG are currently accessible in Malaysia. The RM 12,999 LG OLED Posé Objet Collection features a modern and attractive style that fits nicely with any living area. The LG OLED Posé Objet Collection, winner of the IF Design Award, offers incredible technology while enhancing the home. For those looking for the best of both worlds, LG’s OLED Flex (priced at RM13,199) is a foldable 4K gaming TV that offers exceptional flexibility and an immersive gaming experience.

“With a 10-year legacy as the world’s No. 1 OLED TV brand, we are grateful for our customers’ support. We strive to defy expectations and redefine the boundaries of visual entertainment through constant innovation – keeping up with our customers’ evolving needs. Ultimately, we want to provide our customers with a good life by delivering seamless user experiences from our products and services.”
Justin Choi, Managing Director of LG 
In conjunction with the anniversary of being the World’s No. 1 OLED TV for consecutive 10 years, visit LG’s Perfect 10th, Perfect Black Roadshow held at Mid Valley Megamall Centre Court, Ground Floor from now until Sunday, 16 July 2023 to enjoy special promotions of up to RM1,700 TNG eWallet credits, and stand a chance to win a free unit of LG 65” TV.
For more information, head over to https://www.lg.com/my 

Photos courtesy of LG Electronics Malaysia