Ninetology Brand & Product Launch


[Event]
Dragged myself out of bed the day after returning from Where’s The Party? in Penang (Monday, 12 November 2012) and headed over to the Grand Dorsett in Subang Jaya for the Ninetology brand and product launch showcasing its unique ‘Smart Communication’ system exclusive to the company, which integrates existing and new Ninetology smartphone and tablets.
Hardware + services? Ok this was not going to be another boring old smartphone/ tablet launch…

So what is Ninetology?
Founded in August 2012, Ninetology Marketing Sdn Bhd is an ASEAN mobile device technology company; strongly driven by people’s pride and importance of being on par with global technology progression and renowned international standards. Ninetology had proven its capabilities when the brand had emerged tremendously and had earned a significant market share in Malaysia’s mobile device industry. Ninetology’s objective is to transform the way of traditional communication into the revolutionary era of smart phones. This prominent transition will assure enhancement of people quality with enhanced intelligence. Ninetology was launched in Indonesia in September 2012 and continues its progression to other ASEAN countries.

ninetology’s concept of smart communication

“Our smartphones and tablets are only one portion of the core of our business ecosystem. Completing the system is Ninetology’s comprehensive communication package consisting of Connectivity, Content, Software, Hardware and Smart Ecology elements,” said Mr. Sean Ng, Chief Executive Officer of Ninetology.
“We are proud to be the first organisation in South East Asia to incorporate these five crucial elements in our integrated business model, and this is Ninetology’s biggest strength,” Ng enthused.
Ninetology believes in an integrated approach to smart communications and the framework covers connectivity with ASEAN Telco providers and mobile partners while all content sources and device applications can be customised for better user interface (UI) and user experience (UE).
Content and data storage are delivered and uploaded in the cloud for simplified management. Meanwhile, the integrated Operating Systems (OS) offer easy-to-use communication, organisation and customisation processes.

Host and MC of the event was Penang model Stephinie Tan
On our way into the hall for the press conference
This is the first time I ‘ve ever seen Karen with the OL (Office Lady) look. Usually she’s out partying with me.
After the briefing on the company profile and direction the smartphones and tablets were launched
Outlook 8G Tablet

OUTLOOK
With crisp 1024 x 768 XGA screen resolution and outstanding image quality, the Outlook tablet has a 8.0 inch touch screen and runs on the Android 4.0 operating system.
Recommended Retail Price (RRP) = RM699.00

OUTLOOK EXPRESS
The smaller brother to the Outlook (above) is the Outlook Express which features a 7.0 inch touch screen display with 4:3 ratios, Wi-Fi connectivity, and up to 32GB Micro SD external storage, in addition to internal memory bank of 2.5GB, making it extremely portable and suitable for business presentations, email, and social media interactions.
RRP = RM499.00

Stealth 2 Smartphone

STEALTH II
ninetology’s flagship smartphone features a Dual SIM Connectivity and vivid 5.2 inch touch screen display, exuding style, class and elegance.
Operating on the Android 4.0 operating system equipped with a 8.0MP camera, this smartphone has an matte finish back cover to prevent minor scratches and fingerprints.
RRP = RM899.00

Black Pearl 2

BLACK PEARL II
The Black Pearl II comes with Dual SIM connectivity and 1GHz Dual Core Processor and is packaged into these dimensions 127mm x 65.5mm x 9.9mm
Equipped with a 4.0 inch touch screen display, the Black Pearl II has beautiful curves comes in a stylish black hue. The Black Pearl 2 also functions on an Android 4.0 operating system.
RRP = RM599.00

The promoter on the left holding 2 Palette entry-level smartphones

PALETTE
Palette is an entry-level smartphone with 3.0 inch touch screen display that runs on Gingerbread Android 4.3 OS and Dual SIM Connectivity.
Customers will enjoy a RM100.00 rebate (T&C’s apply of course) when they buy ‘Palette’ by trading in their old phones. Ninetology will also refurbish usable phones and sell them at a cheaper price to the less fortunate, especially those in the rural areas. A percentage of Palette’s sale and accumulated funds from total sales of refurbished phones will proceed to fund MNS’s nature conservation activities.
RRP: RM399.00 (RM299.00 after rebate)

A Green Initiative with the Malaysian Nature Society
Doing their bit for the environment, Ninetology has ventured into an additional area called Smart Ecology, a recycle and refurbishment of mobile devices programme, which is in partnership with non-profit organisation, Malaysian Nature Society (MNS).
In support of MNS’ “Recycle for Nature” campaign for corporate companies, Ninetology will be gathering faulty or unused mobile devices nationwide for a “Green Chemical” recycling system which segregates specific phone components into its respective categories such as glass, plastic, metal and motherboard.

Since launching in August 2012, Ninetology has already sold 20,000 units of smart phones in Malaysia and 15,000 units in Indonesia. It has also sold 8,000 units of tablets in Malaysia and 6,000 units in Indonesia.
And if you have been wondering what ninetology means, Sean Ng, Chief Executive Officer of Ninetology explains, “Our name is derived from the basis of our foundation – the nine distinct mobile product series and services. Together with our intelligent, experienced professionals from various divisions, we have been working on this business concept for 10 years to provide outstanding performance and impactful solutions”.
The company will also be progressing into the Vietnam, Cambodia and Singapore markets by the end of 2012.
“We have our eyes on the region, and aim to be the one-stop platform for innovation and the nation’s largest mobile technology provider,” said Ng.
In addition to the new device launches, Ninetology also launched a new feature phone called ‘Vox’ in a campaign called ‘VOX Gold’ to raise donation funds for Yayasan Maha Karuna. A percentage of the accumulated sales of ‘Vox’ will be donated to the organisation.

More info at www.ninetology.com
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Photo credits: Ninetology and author’s own