PETRONAS Launches the All-New PETRONAS Primax 95 with Pro-Drive


[Automotive News]

 
PETRONAS Dagangan Berhad (PDB) launched the all-new PETRONAS Primax 95 with Pro-Drive on 29 January 2019 at the iconic Petronas Twin Towers. The new fuel is part of the company’s commitment to deliver a seamless and frictionless experience for its customers to move ahead smoothly. and promises a smoother drive, responsive engine performance and enhanced fuel efficiency.  
PETRONAS developed the new fuel which comes with the world’s first Dual Friction Modifier that helps reduce friction by 20%, as compared to previous single friction modifier, thus allowing engines to run smoother and be more responsive. The Double Detergent has boosted fuel’s cleaning agent to eliminate up to 99% carbon deposits to ensure cleaner engine and better fuel efficiency. Additionally, the Anti-Corrosion chemistry gives engines 2X better protection for superior engine performance. 
The new fuel formulation has leveraged on PETRONAS’ world-class research and development facilities in Europe and the USA that supported Mercedes-AMG PETRONAS F1 in a campaign that saw the team win its fifth consecutive World Constructors Championship in 2018. In a prime example of how Formula 1 technology benefits us consumers, the engineers carried on to formulate fuel that meets current road engine technology and requirements, from indirect injection to direct injection and hybrid.
The launch was officiated by the Minister of Domestic Trade and Consumer Affairs, Y.B. Datuk Seri Saifuddin Nasution Ismail (left), accompanied by PDB’s Managing Director and Chief Executive Officer, Dato’ Sri Syed Zainal Abidin (right)
Speaking at the event, Datuk Seri Saifuddin said, “I appreciate PDB investing resources and developing new solutions to raise the bar and introduce better products into the market. There is nothing better than healthy competitions between industry players because at the end of the day, the customers win with quality products meeting their demands.” 
Elaborating further, Dato’ Sri Syed Zainal said, “This new Primax 95 with Pro-Drive is responding to feedback from surveys we conducted that asked for smoother drive, responsive engine performance, and cleaner engine with better fuel efficiency.”
Prior to the launch, two third-party agencies, Top Gear and Paultan.org, put this new fuel to a blind test with over 200 popular local and international-made vehicles. The results were very encouraging, with over 70% of the participants indicated that the new fuel performed better than their current fuel in terms of smoothness, responsiveness and efficiency.
Dato’ Sri added, “PDB is embarking on a transformation journey to undertake unconventional route in delivering products and services that reduce frictions in our customers’ everyday life and journey. We are adopting a customer-obsessed mindset in this journey and there will be more innovative and value-added offerings awaiting our customers from here forth,”
Beyond fuel, PDB has also introduced its new Kedai Mesra with enhanced offerings, including F&B complementing the signature Mornings@Mesra. More than 100 PETRONAS stations in the Klang Valley are already Setel-enabled (read about Setel by Petronas here – https://timchew.net/2018/12/12/petronas-at-the-kuala-lumpur-international-motorshow-klims-2018/), South East Asia’s first e-payment app that allows drivers to purchase fuel from the comfort of their vehicles. And the ROVR trucks, an innovative mobile fuel delivery service, will be roving the streets to provide fleet customers with a new refueling experience.
PDB’s transformation journey is an ongoing effort, and it will continuously innovate and enhance its products and offerings including facilities such as payment terminal, surau and 5-star quality washrooms to deliver a seamless and frictionless experience. (Ed – I’m really glad to see our national petroleum company taking steps to be a dynamic and progressive organisation which puts its consumers first!)
To encourage trials, beginning 1 February until 3 February 2019, motorists will receive RM1 off any Kedai Mesra items for every RM30 purchase of the new PETRONAS Primax 95 with Pro-Drive at any PETRONAS stations nationwide.
For more information, head over to http://www.mymesra.my