Hong Leong Bank’s Bubble Tea Frenzy


[Finance]
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We recently headed over to the “bubble tea street” in SS15, Subang Jaya on 21 July 2019 for Hong Leong Bank’s Bubble Tea Frenzy which was held in celebration of going cashless in conjunction with the bank’s Digital Day 2019 “Bye-Bye Cash, No Cash, No Problem” campaign (you read about HLB’s Digital Day campaign here – https://timchew.net/2019/07/04/hong-leong-banks-digital-day-2019/).
Customers who either applied for a HLB Credit Card, registered for Hong Leong Connect (banking mobile app) or linked their HLB Debit Card/-i to WeChat Pay Wallet and followed HLB’s WeChat Official Account on Sunday, 21 July 2019 at HLB’s Bubble Tea Frenzy at SS15/4 Subang Jaya, received a RM10 bubble tea voucher bubble tea from Daboba, The Alley or PIN Tea courtesy of HLB.
The icing on the cake for this crazy promotion was that three lucky customers won themselves 365 Days of Bubble Tea when they applied for a HLB Credit Card, registered for Hong Leong Connect (banking mobile app) or linked their HLB Debit Card/-i to WeChat Pay Wallet during the event!
  

Apart from the free bubble tea vouchers, consumers were also entertained with a “flash mob” dance performance

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The participating outlets for the street party this year were Subang Jaya’s iconic SS15 outlets Daboba, The Alley, and Pin Tea. Also, on hand for redemption of other prizes was Malaysian chain Tealive and other participating partners. These brands are among the most loved and certainly among the most mentioned brands in must-drink-bubble-tea-experiences lists – making long wait times there quite common especially on weekends.
The Bubble Tea Frenzy and HLB’s campaign was centered on helping consumers better understand how easy and rewarding going cashless can be when done right.
Emphasising convenience, engagement, and the benefit of a trusted partner like Hong Leong Bank, the Bubble Tea Frenzy is one of several activities that mark this year’s Digital Day campaign for the Bank.
  

                                                                                        
  
According to Zalman Zainal, Chief Marketing Officer of HLB, “Malaysians love their bubble tea! Understanding this, and as part of our focus on delighting our customers while making it convenient and rewarding for them to go cashless, the Bank is offering 3 lucky customers a chance to win 365 Days of Bubble Tea when they apply for a HLB Credit Card, register for Hong Leong Connect (banking mobile app) or link their HLB Debit Card/-i to WeChat Pay Wallet at the Bubble Tea Frenzy on 21st July 2019 – it is that simple! So, go ahead – go digital, cashless and get a sweet surprise!”
HLB’s annual Digital Day falls on 7 July each year, and this year’s focus is to assist consumers and businesses accelerate their adoption of easy, secure, rewarding digital platforms. The Bank’s unrelenting focus on driving the country’s cashless movement forward is fueled by its desire to provide convenience as a core value within HLB’s entire suite of digital-led cashless ecosystem solutions for consumers and businesses.
For more information, head over to http://www.hlb.com.my/
 
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