Mercedes-Benz Malaysia Launches the Mercedes-Benz E-Class Coupé (2021)


[Automotive News]

Mercedes-Benz Malaysia unveiled the new E-Class Coupé on 12 August 2021, officially debuting the latest addition to the illustrious Mercedes-Benz dream cars collection to the Malaysian automotive market.
The new Mercedes-Benz E-Class Coupé is available as AMG Line, and reinforces its upgrade with expressive proportions, and a clear sensual design, showcasing the brand’s innovative tradition, elevated with a new iconic look and intuitive new technology.
The E 300 AMG Line Coupé embodies ultra-modern style with refined sportiness, with its balanced proportions coupled with the classic-A diamond-block grille and muscular lower bodywork. The E-Class Coupé is also the only pillarless coupé in its class.
“This is a car that is sure to stir emotions. With its luxury appeal that is unique to the Mercedes-Benz brand and its new enhancements, the E 300 AMG Line Coupé not only offers customers an exhilarating and spirited drive but also sportier styling, which exudes character. We are confident that this new dream car by Mercedes-Benz will exceed expectations and will continue to be a top choice for motoring enthusiasts.”Sagree Sardien, President & CEO, Mercedes-Benz Malaysia

The Mercedes-Benz E 300 AMG Line Coupé is powered by a 2.0L 4-cylinder petrol engine that generates an output of 190kW (258 hp), 370 Nm of torque, capable of an acceleration of 0-100km/h in just 6.4 seconds. The enhancement of DYNAMIC SELECT, 9G-TRONIC transmission and AGILITY CONTROL suspension offers an optimum ride comfort and driving stability.
The E-Class Coupé features design that is seductive, with the signature AMG styling for front and rear spoiler, diamond radiator grille with pins in chrome, and 19-inch AMG 5-twin-spoke light-alloy wheels.
A new highlight of the muscular rear section is the completely redesigned inner workings of the two-piece taillights. The E 300 AMG Line Coupé is further equipped with MULTIBEAM LED that offers brighter and more natural illumination at night. Adaptive Highbeam Assist Plus controls the LEDs by switching between low, partial main beam and main beam automatically.
Paint colours available for the E 300 AMG Line Coupé are Polar White, Obsidian Black, Rubellite Red, Graphite Grey, Mojave Silver, Brilliant Blue, High-tech Silver, Emerald Green and Selenite Grey. Also available are the designo diamond white bright and designo patagonia red metallic with an additional cost.
Ed – My 2nd cousin and Malaysian squash queen Nicol David is one of  Mercedes-Benz Malaysia’s brand ambassadors! Pictured here with the Mercedes-Benz E 300 AMG Line Coupé wearing an exquisite gown made by Carven Ong Couture for #MBFWKL

“The sporty and luxurious Mercedes-Benz E 300 AMG Line Coupé is the latest introduction to the Mercedes-Benz dream cars portfolio. With its perfect proportions, the new coupé exhibits a surface-accentuated design with reduced lines and sensuous forms, emphasizing the Coupé’s sporty and luxurious personality. The four frameless, retractable side windows and the absence of a visible B-pillar underlines the dynamic looks of this new coupé. It conveys an air of luxury and style alike. It is, truly a masterpiece,”Michael Jopp, Vice President, Sales & Marketing Passenger Cars, Mercedes-Benz Malaysia.
The interior of the coupé combines contemporary style with sporty luxury. The essential lines of the interior have a clear definition. The upper section of the dashboard appears to hover; it rests on generously proportioned trim elements that flow through into the doors. The exceptionally high-quality materials selected, together with the quality of craftsman-ship employed, serve to emphasize the car’s sporty, stylish character and exude outstandingly high-class appeal.
Other luxurious features include a panoramic sliding sunroof, ambient lighting with 64 colours and three-zones to create a host of individual highlights, and the legendary Burmester® surround sound system.

The Mercedes-Benz E 300 AMG Line Coupé is fitted with an entirely new, intelligent steering wheel. The control surfaces sport a high-gloss black finish, while the trim elements and surrounds have a silver shadow finish.
The new Mercedes-Benz E 300 AMG Line Coupé is equipped with the latest generation MBUX multimedia System (NTG 6). The information in the instrument cluster and on the media display is easily legible on the large, high-resolution screens. Dual 12.3-inch displays create a widescreen cockpit with a wide range of personalization.
The new Mercedes-Benz E 300 AMG Line Coupé has the latest generation of Mercedes-Benz driving assistance systems providing cooperative support to drivers. This results in an especially high level of active safety: the Coupé is able to react quickly and intelligently if the driver is unable to do so. The hands-off detection feature of the steering wheel now works on a capacitive basis, thereby enhancing user-friendliness when driving in semi-automated mode.
In addition to the standard safety and assistance features, the E 300 AMG Line Coupé is also equipped with Driving Assistance package, which includes Active Distance Assist DISTRONIC, Active Steering Assist, Active Brake Assist, Evasive Steering Assist, Active Lane Keeping Assist, Active Blind Spot Assist and PRE-SAFE Plus
The 2021 Mercedes-Benz E 300 AMG Line Coupé is priced at RM 495,071.47 (OTR without insurance).

Photo credits: Mercedes-Benz Malaysia