Sony’s Wet Party – Sony Walkman NWZ-W273 Launch


[Tech & Gadgets]
Ahhh Friday night and time to enjoy the weekend. Just one last event to attend for the week and that was Sony’s Wet Party featuring the launch of the new Sony Walkman NWZ-W273 at Mai Bar, Aloft KL Sentral.

My favourite freelance promoter Estelle (L) at the entrance to Mai Bar. Male guests got a pair of swimming trunks while girls got a wrap-around.
The sexy Julie Woon was posing with a couple of male models who were wearing the new Sony Walkman W270.
There was a display of the evolution of the Sony Walkman from casette tape to CD to digital formats. This brought back memories as I had the old casette Walkman and the first generation Discman.
We were treated to a performance by Malaysian synchronized swimming team. I was most impressed! If you look carefully you’ll see that they are all wearing the Sony Walkman NWZ-W273 which is water-proof!
The synchronized swimmers were joined by the 2 male models and 2 mermaids (and yes all were wearing the Sony Walkman NWZ-W273).
Yes mermaids with a tails ok! Very sexy mermaids indeed!
With its water-proof design, the new NWZ-W273 player withstands water (up to 2 meters) and sweat from workouts, making it a good companion for everyone from the health conscious to performance sports athletes and yes even mermaids.
The NWZ-W273 is now available in blue, pink, white and black

The NWZ-W273 device is designed with intuitive controls to easily adjust volume to play, pause, or change songs on-the-go. Equipped with a 4GB on-board memory (which is approximately 1000 songs), users can easily drag and drop DRM-free music files and playlists from iTunes® for Mac or PC, Windows® Media Player, or Windows Explorer.
While the NWZ-W273 player delivers up to eight hours of audio playback on a full charge, there is also the convenient quick-charge function for those of you who always forget to charge your devices. Charge a totally depleted battery for three (3) minutes and the device can provide music for up to 60 minutes.

Who would have thought 20 years ago that the Walkmans would be so small and waterproof?

When I think of Sony I always think of high quality audio and that’s because Sony has always been committed to extraordinary audio performance. The NWZ-W273 player continues that tradition with its crystal clear highs, deep bass and powerful sound typically found in Sony’s high-end headphones.
To fit the user’s ear properly, the player comes with a new tension band for a supportive fit while small, medium, and large earpieces are included to ensure an ideal fit for secure, long-term wearing comfort during running, cycling or even swimming.
“For many people, music is a vital component in their daily lifestyle. People listen to music when they are commuting to work or doing vigorous activities like a gym workout, cycling and running,” said Ivy Goh, General Manager, Brand Activation Management Division, Sony Malaysia. “The new NWZ-W273 not only lets you enjoy powerful music on the go, now you can even bring it to swim, which was something swimmers can only dream of until now.”

Sony also took the opportunity to launch their latest range of headphones!
MHB’s Jiayeen trying out the Sony headphones
Along with the launch of the new Walkman® Sports MP3 Player (NWZ-W273), were other water-proof Sony products such as the recently launched Xperia Z Smartphone and Xperia Tablet Z, Cyber-shot DSC-TX30) and some really cool and comfortable headphones
More info on the headphones at http://www.sony.com.my/productcategory/pa-headphones

The headphones are perfect for the budding DJ or if you just want to chill at home and relax without sounds from the outside world (or your nagging aunt/ boss) bothering you.
MHB’s Kelly, Jiayeen and Louise with Julie Woon
Vera Chang with Penny
MHB’s Jiayeen with Estelle.
Took this pic of the KL skyline from the Mai Bar which is right on top of Aloft KL Sentral.

The Sony Walkman NWZ-W273 is a water-proof, all-in-one digital music player designed to conveniently and comfortably wear to the gym, the trail, the treadmill, and now, even into the pool and is priced at the suggested retail price of RM299.00 in Malaysia.
More info at http://www.sony.com.my
Photo credits: andykho.com and author’s own