Nasim Launches New Peugeot 508 (2015) in Malaysia


[Automotive News]

 
Nasim Sdn Bhd, the official distributor for Automobiles Peugeot in Malaysia, launched the new Peugeot 508 at the Peugeot showroom in Glenmarie on 28 May 2015.
“To date, the 508 makes up 16% of this year’s total sales, the second highest behind the 208. With the road as its territory, the New 508 is set to up the ante in the highly competitive D-segment with cutting-edge styling, innovative technology, leading efficiency and dynamic driveability and safety,” said Dato’ Samson Anand George, Chief Operating Officer of Nasim.
He said the New 508 will contribute significantly to Nasim’s sales target of 6,000 units in 2015. “As at April 2015, Peugeot’s market share among European cars is 15%. Not only does Malaysia dominate the ASEAN auto market but our Peugeot ASEAN market share is 71.4%, the biggest in ASEAN.”
The exterior design of the new Peugoet 508 is more structured with a new vertically oriented front grille featuring the famous Peugeot lion in the middle, plus a revamped, more horizontal bonnet. The new 508 features Peugeot’s signature headlamps lighting accentuated by full LED technology, with LED Daytime Running Lights and LED Fog lamp with cornering assist. 
Redesigned bumpers at the rear add a more substantial feel, and they come with signature LED rear lights that create the effect of three ‘claws’ of the Peugeot lion. The high strength steel-enforced body sits atop 18-inch lightweight alloy rims.
The dashboard is a World in Peugeot 7-inch HD multifunction touchscreen grouping together most of the vehicles functionalities intuitively. This includes navigation, telephone, vehicle configuration, multimedia, integrated reverse camera, driving aids and digital connectivity comprising Bluetooth, USB, CD/MP3 player, premium JBL HIFI 10 speakers with subwoofer, Arkarmys 3D sound processor and Peugeot Jukebox. Positioned in front of the driver, the instrument panel is backed up by the Head-Up Display with driving and navigation information in colour. 
There are also systems designed for driver convenience and comfort including intelligent keyless entry with push start, smart beam, the automatic electric parking brake, automatic headlamp dipping, quad-zone automatic air conditioning, 8-way electric front seats with electric lumbar support, front and rear Peugeot park assist and integrated reversing camera, providing a colour image in the touch screen.
The SW THP and GT variants get a few exclusive features. The SWP THP is the only variant to come with a motorised tailgate and a panoramic glass roof with an electric shutter system and one-touch rotary control. The GT is the only variant to come with 19-inch lightweight alloy rims, premium Nappa leather upholstery and memory and massage function in the driver’s seat.
The New 508 comes affixed with six airbags and an Electronic Stability Program (ESP) featuring Anti-Lock Braking System (ABS), Electronic Brake Distribution (EBD), Emergency Brake Assist (EBA), Anti-Skid Regulation (ASR) and Dynamic Stability Control (DSC). Other safety features include Hill Start Assist, two sets of ISOFIX points at the rear for child seats, one touch power windows with anti-pinch and Peugeot Rolling Code Transponder immobilizer security with perimetric, volumetric and anti-tilt alarm. One unique addition is the Blind Spot Information System (BLISS) which warns the driver of the presence of another vehicle in the blind spot angle of their vehicle. As a result, the New 508 achieved a full five-star rating from EURO NCAP.
The THP and SW THP variants of the New 508 are equipped with a 1.6-litre twin scroll turbo high pressure (THP) engine that produces 165 PS and 240 Nm of torque. The fuel efficiency of the New 508 on a combined cycle is rated at 7.1-litres per 100 km, providing fuel economy. This powerful engine was a winner at the International Engine of the Year Awards for 8 years running.
The GT variant of the New 508 is equipped with a 2.2 turbodiesel HDI engine that produces 206 PS and 450 Nm of torque. It can reach up to top speeds of 235 km/h and a 100km/h time of only 8.4 seconds. The fuel efficiency of the New 508 on a combined cycle is rated at 5.7-litres per 100 km.
The engines are matched to a 6 speed auto adaptive gearbox featuring Tiptronic and Sport mode functionality. Now power is nothing without control therefore the 508’s road-holding qualities include MacPherson struts with an anti-roll bar front suspension and multi-arm with helical springs and multi-valve dampers rear suspension to offer a remarkable compromise between ride comfort and road holding.
The New 508 has won several international awards including the ‘Best Car of the Year 2012′ from Spain’s Car of the Year Awards, ‘Best Large Family car 2011′ from Next Green Car, ‘Best New Car of 2011′ from Fleet World UK, ‘Red Dot Award: Product Design’ from Red Dot Awards 2011, ‘Continental Irish Family Car of the Year 2012’ from the Irish Motoring Writers’ Association, ‘Middle Class Winner Import’ from Auto Trophy 2010 and ‘Best imported family car 2011’ from Auto Zeitung.
The New 508 is available in five (5) colours – Pearl White, Bourrasque Blue, Pine Brown, Artense Grey and Harla Grey.
All Peugeot models come with five-year warranty with unlimited mileage together with Nasim’s 24-hour Peugeot Assistance service, complimentary access to the Peugeot Lounge at Subang Airport and Peugeot Privilege membership, all to provide the best ownership experience for its customers.
For more information on Peugeot Malaysia, head over to http://www.peugeot.com.my