Launch of the Mitsubishi Attrage


[Automotive]
The Setia City Convention Centre played host to the launch of the new Mitsubishi Attrage on 12 November 2013. Mitsubishi Motors Malaysia (MMM), the official distributor of Mitsubishi vehicles in Malaysia, regards the new Mitsubishi Attrage as Malaysia’s first B-segment eco-sedan in the market and aims to sell 500 units per month.
Last year (Financial Year April 2012-March 2013), Mitsubishi Motors Malaysia sold 12,600 units, with the market share of 4.0% in the non-national segment, and top 5 non-national brand in the segment. This year MMM is on target to achieve its yearly sales target of 15,000 units in 2013, for a market share of 4.9% in the non-national segment. (Financial Year April 2013- March 2014) which is a commendable increase indeed!
To date, Mitsubishi Motors operates 58 showrooms (out of which 40 are 3S centres) and 47 service outlets throughout Malaysia. MMM plans to open another 3 more showrooms before March 2014.

A pretty sight early in the morning!
The lovely Weena Marcus

The Attrage was introduced in Thailand earlier this year, and in the 4 months that it has been on the market, close to 10,000 units have been sold, which Mitsubishi Motors regards as a very encouraging number in a very competitive segment (remember that Thailand doesn’t have hefty import taxes like Malaysia thus their automobile market is more competitive and benefits consumers instead of benefitting “certain” connected people like here in Malaysia).

The “Stylish Eco Sedan” boasts superior best-in-class fuel-efficiency at 21 km/l, an in-house measurement data based on New European Driving Cycle (NEDC), and is powered by a modern and lightweight 1.2-litre engine with 80 PS and 106 Nm of torque. The three-cylinder MIVEC unit (yes THREE-cylinder!) is paired to either a five-speed manual transmission or the smooth and efficient INVECS-III Continuously Variable Transmission.

Available in three variants, GL (MT), GS and SE, the Attrage is surprisingly equipped with premium features usually associated with cars from the C segment or by more performance/ luxury brands. Dual-airbags, Anti-Lock Braking System (ABS), Electronic Brake Distribution (EBD), 15-inch wheels and fog lamps are standard across all variants which is great news for consumers as now those on a smaller budget need not compromise on safety.
LED daytime running lights (only for the SE variant)
The Attrage GS adds on Smart Key (keyless entry) and push start, remote trunk release, digital automatic air-con and leather wrapped steering wheel for a touch of luxury.
The top of the line SE variant comes with even more features and equipment such as LED daytime running lights, a sporty bodykit, security window film, leather seats and a 2-DIN audio head unit with reverse camera.

 
The efficiency of the drivetrain combines with optimised aerodynamics (low coefficient drag of 0.29) and reduced rolling resistance to achieve superior fuel economy. In addition, weight has been reduced via the increased usage of high-tensile steel in the structure, resulting in a lightweight 875kg for the MT and 905kg for the CVT.

The Attrage, with its compact body size and best-in-class 4.8-metre turning radius, is agile and easy to manoeuvre and park and that’s something I know most female drivers will appreciate. MMM claims that the spacious cabin is among the largest in its class.
 
That’s my phone in the boot. Threw it in the to give a little perspective.
15-inch wheels
Cool and sporty dashboard

The meter cluster

Five exterior body colours are available for the fully imported Attrage, and they are Eisen Grey Mica, White Pearl, Cool Silver Metallic, Red Metallic and Cerulean Blue Mica.
The Mitsubishi Attrage has an introductory price of RM59,212.50 for the GL (MT), the GS CVT at RM67,978.50, while the top of the range Attrage SE will set you back RM 75,796.50. All prices are on-the-road without insurance.
The Attrage comes with a warranty of 3 years or 100,000 km, whichever comes first.
More info at http://www.mitsubishi-motors.com.my or https://www.facebook.com/MitsubishiMotorsMalaysia