Sony Xperia Z1 Launch


[News]

Sony Mobile Communications (“Sony Mobile”) introduced the new Xperia Z1 on 5 September 2013 in Kuala Lumpur. The Xperia Z1 is a premium waterproof smartphone that combines the very best of Sony’s technology, entertainment and wide range of companion products to provide consumers with a unique and groundbreaking camera experience.

The elegant 5” Xperia Z1 is the latest addition to Sony’s premium Z series of products and brings Sony’s proven world-class technologies to the smartphone such as Sony’s award-winning “G Lens” with a 27mm wide angle and bright F2.0 aperture, custom made large 1/2.3-type CMOS image sensor Exmor RS for mobile with 20.7MP and a BIONZ for mobile image processing engine.
 
The combination of these technologies delivers the same level of quality and performance as a conventional compact digital camera in a slim, waterproof smartphone. Indeed, independent testing has confirmed that Xperia Z1 provides the best overall image quality of all leading smartphones.
 
This means that Xperia Z1 captures beautiful, sharp and bright images even in lowlight conditions. High shutter speeds and 3x clear image zoom also prevents shots from being blurred while enabling them to be captured at distance.

Xperia Z1 takes the conventional camera experience to a whole new level by including an innovative set of Xperia Camera Applications that deliver new experiences. Applications at launch include:
• Social live: Broadcast precious moments live from Xperia Z1 to Facebook and get your friends’ comments right on your screen.
• Info-eye™: Innovative visual search function that provides related information on landmarks and on items such as books or wine simply by capturing them with the camera.
• Timeshift Burst: Capture the perfect shot every time – Xperia Z1 takes 61 images in 2 seconds – a second before and after pressing the shutter – so you can scroll back and forth to find the perfect image.
• AR effect: Overlay a selection of fun, customisable animations to create pictures using Sony’s SmartARTM augmented reality technology.

Esthetics wise, the Xperia Z1 combines Sony’s OmniBalance design with premium materials and precision engineering in a slim waterproof and dust resistant smartphone (IP55 & IP58). A solid one-piece aluminium frame with tempered glass on the front and back ensures beauty and durability as well as a consistent viewing experience from any angle.
Xperia Z1 features the fully integrated Qualcomm® Snapdragon™ 800 processor with 2.2 GHz quad-core CPU and 4G LTE to provide a seamless connected entertainment experience, industry leading battery performance and amazing speed. The Qualcomm Snapdragon 800 processor features the latest GPU and dual ISP for incredible graphics, 3D games and videos. The Xperia Z1 also includes a 3000 mAh battery for a high battery performance. Sony’s Battery STAMINA Mode automatically turns off functions to save power when you don’t need them and restarts them when you do.

As with a lot of the latest Sony smartphones, the Xperia Z1 comes with NFC and can connect quickly and effortlessly to a wide array of Bluetooth devices such as Bluetooth headsets, wireless portable speakers, and even the latest Bluetooth enabled Sony TVs.
Sony’s “WALKMAN”, Album and Movies media applications enable discovery of online and offline content through a single access point with new ways to enjoy and share that content.
The “WALKMAN” application leverages Sony’s audio engine and Facebook integration for sharing and discovering new music and is unique in that it provides seamlessly integrated access to all your downloaded music.
The Movies application brings new intuitive ways to discover, manage and play movie content.
Thanks to the inclusion of Sony’s BRAVIA TV technology, Xperia Z1 features Sony’s unique TRILUMINOS Display for mobile, creating a wider palette of rich natural colours for an immersive viewing experience. It also includes X-Reality for mobile – Sony’s intelligent super resolution technology which analyses each image and optimises the quality to deliver super sharp videos. Xperia Z1 also brings Sony’s audio expertise to play with Sony’s ClearAudio+ which automatically optimises the audio experience without the need to adjust individual settings.

Companion products for the Xperia Z1 most notably is the QX10 and QX100 lens style cameras and the SmartWatch 2.
 
 The QX100 Lens style camera with Carl Zeiss Vario Sonnar T* Coating lens and Exmor R™ CMOS turns your Xperia™ Z1 into a professional creative imaging device with 1.0 type Exmor R CMOS sensor, 3.6x optical zoom, and a F1.8 Carl Zeiss Vario-Sonnar T* Coating Lens. The QX10 is the little brother of the QX100
 
 

 
 The SmartWatch 2 gives your info on your wrist. You don’t need to take out your phone to see your alerts for text messages, email, calendar, call log, Facebook, Twitter, Gmail and more. When a message or notification comes in, touch the app icon to read it. A multi-layer color touchscreen lets you browse and read all your notifications.

The Xperia Z1 will be available starting 4 October in a choice of black, white and purple colour finishes at a recommended retail price of RM2,399. For a limited time, the device will come bundled with the Magnetic Charging Dock DK31.
 
In addition to the charging dock, to give consumers the best possible viewing and listening experience, the Xperia Z1 also comes with an exclusive entertainment pack filled with music and movies.
  
From October to December, consumers who purchase the Xperia Z1 will be able to enjoy three months of free music streaming powered by Akazoo, a social media music app which comes preloaded in the device. Users will have unlimited social music listening with access to a huge catalogue of tracks during the promotional period. (Akazoo promotional period is from October – December 2013. Xperia Z1 users who activate their Akazoo application during the promotional period will get 3 months of free subscription from the date of activation.)
 
In addition, Xperia Z1 users will be able to download up to six movies for free through Movies Privilege, available through the Xperia Privilege app that is also preloaded in the device. (Users will be provided with a code via the Xperia Privilege app to redeem 6 movie credits. The movie downloads will be available from 1 November – 31 December 2013).

More info at http://www.sonymobile.com/my/
Photo credits: Sony Mobile Malaysia