Pepe Jeans London – Mid Valley Fashion Week 2013


[Fashion]
Attended the first show of the Mid Valley Fashion Week 2013 on Wednesday 10 April 2013 which featured Pepe Jeans London. To be entirely honest I have never heard of Pepe Jeans London before so it sparked my curiosity and I headed over to catch the show. To that end I even braved the crazy KL flash flood which inundated many areas in the KL city centre such as Bukit Bintang, Jalan Tun Razak and Jalan Duta with so much water that they were impassable to vehicles. It took me a good three hours to get to Mid Valley from KLCC but I managed to make it there right before the show started.
Here’s a little info on the brand:
Tired of boring old-fashioned and plain jeans, founders of Pepe jeans, Nitin Shah and his brothers Arun and Milan, unleashed their vision of detail-rich denims to an audience almost four decades ago.
Today Pepe Jeans today trades in 60 countries, sells through almost 7,000 doors at wholesale, has over 300 stores internationally, and employs over 2,000 employees, yet stays true to its original direction which is to create directional denims and challenging young fashion in an era of conformism.
Here are some photos that I shot from somewhat an awkward angle as the professional photographers were already in all the good spots so my apologies in advance.

The official beer for the Mid Valley Fashion Week 2013 is Kronenbourg 1664.

More info at http://www.midvalley.com.my/
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Carlsberg’s ‘Meet & Greet Session with English Premier League Legends’
27 Premier League legends will be in Malaysia soon and will be taken on a bar-hopping ‘Meet the Fans’ session on Sunday, 21 April 2013, offering football fans a rare opportunity to have photos taken, get autographs and ask them football related questions.
The visits will be held in conjunction with Carlsberg viewing parties for two highly-stakes matches taking place that Sunday, namely the Tottenham Hotspurs vs. Manchester City game at 8:30pm followed by the Liverpool vs. Chelsea game at 11:00pm.
To give as many fans as possible a chance to be in close proximity with the legendary ‘Premier Leaguers’, the group’s time will be divided across four bars in the Klang Valley: Movida, Sunway Giza; Souled Out, Sri Hartamas; Dong Men, Scott Garden; and Brussels, Jaya One.
“The stars that Carlsberg will be bringing in are some of the very best who have played this beautiful game. This is indeed a real treat for football and Carlsberg fans alike and a great prelude to what we have in store for consumers when Carlsberg kicks off the 2013 season of BPL in August as the official beer partner,” said Soren Ravn, Managing Director of Carlsberg Malaysia.
“This is the game that calls for a Carlsberg, and we now get to engage local Premier League fans on a more personal level by giving them this uniquely Carlsberg football experience.”
Besides rubbing shoulders with other stars like Rob Jones, Dietmar Hamann, Stephen Henchoz, Frank Le Boeuf and Dennis Wise, fans can also look forward to ‘Guess The Score and Win Contest’ at the viewing parties where you might just win some attractive prizes ranging from sports gear to football merchandise. Each outlet will be giving away prizes to the top six winners who correctly predict the final scores on the day of the matches.
Over the years, Carlsberg’s association with English football has resulted in its sponsorship of Liverpool, Arsenal, Tottenham Hotspurs, Stoke City and West Ham United football clubs. It is also the official beer for several major national and international tournaments, including the UEFA EURO Championships which began in 1988. For UEFA EURO 2012, Carlsberg Malaysia took 100 die-hard fans on a football trip-of-a-lifetime to catch the championship semi-finals live in Ukraine.

Time
Outlet
Legends

8pm – 8:35pm

Movida, Sunway Giza
Steve McManaman, Robbie Fowler & Rob Jones

8pm – 8:35pm

Souled Out, Sri Hartamas
Lee Sharpe, Dietmar Hamann & Stephane Henchoz

8pm – 8:35pm

Brussels, Jaya One
Tore Andre Flo, Frank Le Boeuf & Dennis Wise

8pm – 8:35pm

Dong Men, Scott Garden
Ronny Johnsen,  Bjørn Tore Kvarme,  Jason McAteer

9pm – 9:15pm

Movida, Sunway Giza
Lee Sharpe, Dietmar Hamann & Stephane Henchoz, Tore Andre Flo, Dennis Wise

For more information, visit www.carlsbergmalaysia.com.my