Bratpack Spring Summer 2013 Fashion Preview


[Fashion]
4 July 2013 was a super busy day for me with the Naza Autohaus launching in the morning (https://timchew.net/2013/07/18/launch-of-nz-wheels-bangsar-autohaus-2/) then over to the Bratpack Spring Summer 2013 Fashion Preview at Publika before another event and dinner with her.
Bratpack is a lifestyle store offering a wide range of international bag, footwear, and apparel brands. It was conceived with the needs and wants of young people in mind thus you’ll find that a lot of designs are modern, stylish and trendy!
The Bratpack Spring/Summer 2013 collection is diverse with the theme “Never Blend. Always Bond” that is targeted to fashionistas who like stylish yet functional clothing and accessories. Among the brands showcased for Spring/Summer 2013 is Boxfresh, Brixton, ellesse, Fitflop, Native, Sanuk, Supra and Tretorn. Bratpack Malaysia also debut their latest addition to the Bratpack family, Lyle & Scott, Kr3W and JanSport.

 Mei Sze busy chatting on the phone when I catch up with her
 Prior to the debut of the Spring/Summer 2013 collection, a Rubix Cubix Graffiti Design Competition was held among college students from the Malaysia Institute of Art and Kolej Bandar Utama. The students showcased their creative interpretation of Bratpack ‘Never Blend. Always Bond’ theme through graffiti art on a rubix cubix cubes (pictured above).
 Mei Sze with the winning entry of the competition by the team from Kolej Bandar Utama. The team was awarded RM1,000.00 cash and vouchers from Bratpack Malaysia. Judging was based on the amount of ‘Awesome’ stickers stuck on their graffiti design by the media attending the event (I voted for this design as well).

Brands carried by Bratpack in Malaysia.
Fitflop
Inspired by the simplicity and grace of the Japanese Tea Ceremony, Fitflop’s High Summer 2013 range features four simple and elegant sandals. All non-essentials have been stripped away, leaving only the enjoyment of the encumbered path. The Graceful Suisei™ shimmers with a comet-tail of crystals, much like the surface of a reflective pond. While the pretty Hanibira™ (“petals” in Japanese) has oversized patent leather and suede upper flower petals that are origami-inspired. Minimalists will be in quiet awe of the simple, classic lines of the Sho™ sandal. The understated leather-covered Bon™ sandals feature statement buckles by visionary designer, Ross Lovegrove. These sandals will take you from poolside to markets to dinner dates with ease, and each sandal has Fitflop’s biomechanically engineered pressure–diffusing microwobbleboard™ midsoles, so not only do they look beautiful, they feel incredibly comfortable too.

Boxfresh
A brand with humble market stalls beginnings (they were first sold in Camden Market) and deeply rooted in London, Boxfresh has been an original bastion of British Streetwear since 1989. Boxfresh refreshes its creative direction for SS13 apparel and footwear by reclaiming its rightful status as one of London street style originators. Clean and sharp lines coupled with sport and street style influences create a bold SS13 collection that delivers nothing but Boxfresh originality, reinvigorated for a new season. Boxfresh core colours include navy, khaki, white and grey marl, while the new seasonal palette is made up from a mixture of blues, strong reds and bright warm yellows. An introduction of technical fabrics such as waxed coated nylons and digital camo prints validates the sportswear qualities of the collection.

Herschel Supply Co.
Founded in 2009 by brothers Jamie and Lyndon Cormack, Herschel Supply Co. adopted the name of the small town where three generations of their family grew up. Herschel Supply Co. is based in Vancouver, Canada and manufactures the finest quality backpacks, bags, travel goods and accessories. Influenced by endless days in the sun, The Herschel Supply Co. brings a variety of new silhouettes for Spring 13. The collection offers bright spring colours, tone on tone colour blocking and an expanded range of prints; offering timeless products for everyone. Highlight for Spring 2013 is the Limited Edition Watercolour Bird Print collection that layers on Little America, Novel Duffle and Woodlands Backpack.

JanSport®
Founded in Seattle by three friends in the summer of 1967, JanSport® allows you to live and breathe your passion for the outdoors. The JanSport® brand voice is one of self-expression and discovery. Every pack tells a story: the story of the person carrying it. It tells the story of where they’ve been, where they’re going and most importantly who they are. To commemorate Bratpack’s 15th anniversary, the store has collaborated with JanSport® to come up with a limited-edition backpack. The limited- edition Bratpack x JanSport® backpack features the JanSport® Right Pack made with high-quality suede and Cordura. The design is all meansfor the trend-savvy and individualistic youth of this generation, a definite must-have piece.

Kr3w
Inspired by the streets of Los Angeles, California Kr3w was founded in 2002. Since its inception, Kr3w has embodied everything that feels right about skateboard culture—independence, creativity, and originality. Kr3w’s Slim Jean simultaneously revolutionized the industry and established Kr3w as a brand known for innovation and unique vision. Kr3w’s full collection of denim, woven shirts and shorts, outerwear, accessories and footwear for today’s forward–thinker who prefers to always lead and never follow.

Lyle & Scott
Established in 1847, Lyle & Scott is known as a heritage brand, touted as “The Original Golf Brand” with 139 years of knitwear manufacturing. From 1950s till the 70s, Lyle & Scott supplied some of the world’s most iconic fashion houses such as Christian Dior, Yves St Laurent and Chanel. By the 80s, the “Scottish knitwear” brand has ventured beyond golf courses and fashion runways onto “casuals”, a British subculture.
A decade later, it’s photographed on some of key indie artists such as Arctic Monkeys. Fast forward another 10 years, and it’s proclaimed by fashion editors as “The Uniform of British Youth”. Today, Lyle & Scott continues to reinvent classics. Labelling its collection as “Contemporary Vintage”, it offers more than just the usual collared shirts and other preppy basics befitting of the modern gentleman by tapping into the more fashion forward sentiments of today’s more style conscious individuals through a more sophisticated approach to casual wear. Known for offering styles and designs that express originality, authenticity and never one to compromise, the brand reestablishes itself as one of the more enduring fashion brands in Europe. Lately, the ubiquitous golden eagle logo was spotted on a grey hoodie worn by none other than One Direction member and Taylor Swift’s ex, Harry Stiles.

Bratpack stores can be found at:
– Bratpack | 1 Utama (1st Floor)
– Bratpack | Bangsar Village 2 (Upper Ground Floor)
– Bratpack | e@Curve (Ground Floor)
– Bratpack | Great Eastern Mall (2nd Floor)
– Bratpack | Gurney Plaza
– Bratpack | Hartamas Shopping Centre (Plaza Ground Floor)
– Bratpack | Paradigm Mall

More photos at https://www.facebook.com/media/set/?set=a.552308134815658.1073741870.123911204322022&type=1&l=abe1a38a79
More info at https://www.facebook.com/bratpackmalaysia
Photos taken with a Panasonic Lumix GX1.