Edaran Tan Chong Motor Sdn Bhd (ETCM) Launches the New Nissan Serena 2.0L S-Hybrid (2018) in Malaysia


[Automotive News]

 
Edaran Tan Chong Motor Sdn Bhd (ETCM), the sole distributor and assembler of Nissan vehicles in Malaysia, launched the All-New Nissan Serena 2.0L S-Hybrid on 14 May 2018 at 1 Utama Shopping Centre in Petaling Jaya, Selangor. The All-New Nissan Serena S-Hybrid comes with a completely new design and sporty appearance, and is designed for greater comfort and space flexibility, while equipped with advanced safety features, and class-leading fuel economy. Two grades of the new Serena are available; the Premium Highway Star and Highway Star.
Sales and Marketing Director of ETCM, Mr. Christopher Tan said: “In 2013, ETCM was the first to introduce a hybrid MPV to Malaysia. Today, Malaysia is the first country outside Japan to locally-assemble the All-New Nissan Serena S-Hybrid. This is to support the local popularity of the All-New Nissan Serena S-Hybrid; and to-date, we have already collected 1,300 bookings.”
Also present at the launch is Mr Vincent Wijnen, Vice President, Marketing and Sales, Asia and Oceania, Nissan Motor Asia Pacific Co., Ltd. “In many ways, the Nissan Serena is a strong symbol of Nissan itself. Serena, not surprisingly then, has consistently been one of the most popular passenger cars. In fact, this calendar year, it’s number-one in its class in Japan, with more than 33,000 units sold so far.”, he said.
 

 
The All-New Nissan Serena S-Hybrid adopts Nissan’s new generation global design language that creates a more dynamic and sporty styling. The core features are the new V-Motion Strut Grille, Dual Layer LED Projector Headlamp and LED Signature Lamp, Floating Roof design that highlights the spacious cabin, and LED Tail Lamps that are now fashioned with a distinctive S-Shaped design.
Nissan added in some of their Nissan Intelligent Mobility (NIM) features into the new Serena to provide a more exciting, confident and connected drive:

S-Hybrid system with upgraded ECO motor that controls the Idling Stop system, and provides additional torque assist in start-up acceleration. It also acts as an alternator to facilitate energy recuperation during deceleration and braking;
First in its class Intelligent Around View Monitor (I-AVM), uses 4 cameras that provide a 360° bird’s-eye view of the vehicle for easier navigation;
Intelligent Moving Object Detection (I-MOD), detects and alerts the driver of moving objects surrounding the vehicle;
Intelligent Driver Alertness (I-DA), helps alert potential driver fatigue (drowsy driving) and inattention;
Smartphone connectivity with Apple CarPlay™ and Android Auto™, so that the driver is able to stay focus on the road and still being able to get turn-by-turn navigation directions, receive and make calls, listen and reply to messages, and play music using voice commands.

 

 
The All-New Nissan Serena S-Hybrid is powered by a 2.0L (MR20DD) Twin CVTC (Continuously Variable-valve Timing Control) engine, paired with XTRONIC CVT (Continuously Variable Transmission) with Adaptive Shift Control (ASC). This provides maximum power output of 150PS / 6,000rpm with a torque of 200Nm / 4,400rpm. The adoption of the new Dual Arm Tensioner (DAT) to maintain optimal tensile force on the belt reduces friction and power lost, while increasing fuel efficiency.
Improvements to the engine have resulted in a 2.8% improvement in power-to-weight ratio and the best-in-class fuel economy of 14.2 km/L (NEDC R101) which is a 13% fuel economy improvement over its predecessor earning the All-New Serena S-Hybrid the Energy Efficient Vehicle (EEV) status.
The All-New Nissan Serena S-Hybrid also provides enhanced the ease of driving, handling and comfort. The sound-absorbing liner in the wheelhouse to improve cabin quietness, while increasing the steering rack gear ratio resulted in quicker turning through reduced steering-wheel lock-to-lock turns. The variable assist electric power steering gives a lighter steering feel at low-speed (when parking) and a firm feel at higher speeds for improved stability. Stiffer front and rear suspension mounting as well as the addition of high performance valve in the shock absorbers deliver a more stable and comfortable ride.
 
                                                                      
 
The All-New Nissan Serena S-Hybrid includes convenient features such as the Hands-Free Dual Power Sliding Door which operates by a simple quick kick below the door to open or close when your hands are full, Dual Back Door that can be opened easily even in tight parking spaces, Capless Fuel Filler which makes refuelling more convenient, and 7 USB-Powered Ports for each passenger’s electronic device charging needs.
The modern and premium interior of the All-New Nissan Serena S-Hybrid includes Soft Padded Instrumental Panel featuring Nissan’s gliding-wing design delivers a sense of panoramic openness, while the full colour 7-inch Advance Drive Assist Display (ADAD) provides vehicle and driving information. A Flat Bottom Leather Steering Wheel with Cruise Control, asymmetrical centre cluster housing the premium 6.75-inch Clarion Advanced Touchscreen Display Audio, Push Start Ignition with the Intelligent Key for keyless operation and a Dual-Zone Auto Climate Control System with rear digital control panel as well as air conditioning ducts for all 3 rows.
 

 
 
USB ports all over the cabin!
 
The interior space of the All-New Nissan Serena S-Hybrid is touted by ETCM to be the largest and most flexible in its class. The 7-seater MPV now comes with the interior length extended by 180mm, and additional 20mm and 65mm for its height and width respectively, which provides more space between all rows of seats thus improving the ride comfort for all passengers. First in its class Zero Gravity Inspired Seats provide spinal support to reduce passenger fatigue during long drives is now available for 1st and 2nd row seats.
The All-New Nissan Serena S-Hybrid now comes with 2nd row Captain Seats with dual armrest, and a personal table offering the luxury of individual seating. With this new seating layout, occupants gain a comfortable walkthrough access from the 1st to the 3rd row. This spacious 7-seater MPV follows it predecessors with a variety of seating and cargo combinations, offering 13 different seating configurations to fulfil all needs and requirements.
Traditionally, 3rd row passenger find it the most inconvenient to exit the vehicle. The All-New Nissan Serena S-Hybrid solves this by re-designing the C-pillar rearward by 50mm, to make a wider sliding door opening and with the addition of a Power Sliding Door Switch (left sliding door only) in the 3rd row, as well as a new step-release that enables 2nd row seats to slide forward with ease, passengers can exit the 3rd row comfortably and conveniently.
 

 
6 SRS Airbags is now standard in the All-New Nissan Serena S-Hybrid, and other safety features include Vehicle Dynamic Control (VDC), Traction Control System (TCS), Anti-lock Braking System (ABS), Brake Assist (BA), Electronic Brake Force Distribution (EBD), Hill Start Assist (HSA), and ISOFIX Child Seat Restraint system for 2nd row seats.
“Besides being one of the best looking MPVs in Malaysia, the All-New Nissan Serena S-Hybrid is equipped with many new intelligent technologies and smart features that will bring abundance of joy and happiness to many families. The All-New Nissan Serena S-Hybrid is simply magical,” added Mr Christopher Tan.
The All-New Nissan Serena S-Hybrid Highway Star comes with a fresh new colour, Cashmere Gold alongside its three current colours; Diamond Black, Brilliant White and Tungsten Silver. While the Premium Highway Star offers a Two-Tone exterior colour design with Brilliant White (Body) and Diamond Black (Roof), Tungsten Silver (Body) and Diamond Black (Roof), and Cashmere Gold (Body) and Imperial Umber (Roof).
Additionally, the Premium Highway Star offers more sophistication with Combination Leather Seats with a colour choice of Two-Tone Truffle Brown and Chestnut or Single-tone Black, 10.1-inch Roof-Mounted LCD Panel, Tech-on Tray Mat (for the personal table), Driving Video Recorder (DVR), LED Room Lamp, V-KOOL 4Mil Security Film Tinting, 16-inch Diamond Cut Alloy Wheels, and Door Visors.
 
                                                                                                                                                                               
 
The All-New Nissan Serena S-Hybrid is priced at RM147,500 for the Premium Highway Star and RM135,500 for the Highway Star (OTR price without insurance for Peninsular Malaysia), with a 5-year Unlimited Mileage Warranty.
A 3-year/60,000km (whichever comes first) Maintenance Service promotion is offered as part of the launch campaign. Additionally, the first 500 registered vehicles will also receive a free Terzo Portable Cooler Box by PIAA (worth RM 500).
 

NISSAN SERENA 2.0L S-HYBRID
PREMIUM HIGHWAY STAR (RM)
HIGHWAY STAR (RM)

Peninsular Malaysia
147,500
135,500

Sabah & Sarawak
150,200
138,200

*OTR Price inclusive GST, without Insurance
For more information, head over to http://www.nissan.com.my or call the Nissan Customer Care Centre Hotline at 1800 88 3838
 

Visuals courtesy of ETCM.