Petronas Launches the New Range of Petronas Syntium with °Cooltech™ with a Special Appearance by Lewis Hamilton


[Automotive News]

 
Headed over to the Petronas Twin Towers on 24 Sept 2019 for PETRONAS Lubricants Marketing Malaysia’s (PLMM) launch of their new range of PETRONAS Syntium with °CoolTech™ lubricants formulated to fight against excessive engine heat for better engine performance and efficiency.  
The range comprises the premium low-viscosity PETRONAS Syntium 7000 Ultimate Series featuring PETRONAS Syntium 7000 Hybrid with °CoolTech™, the company’s first oil for hybrid engines, marking PLMM’s entry into the fast-expanding hybrid vehicle market. 
“The new range has been formulated from our experience working with the best in motorsports, the Formula One race, where optimum engine performance is key. In this regard, the °CoolTech™ technology has been developed to help cool critical engine parts so that the machine can run efficiently even when under pressure. Today, we are pleased to bring this technology developed from the track to Malaysian roads to benefit our everyday drivers,” said Dato’ Sri Syed Zainal Abidin Syed Mohamed Tahir, PETRONAS Dagangan Berhad’s Managing Director and Chief Executive Officer and PETRONAS Vice President, Marketing, Downstream Business.
Meeting the latest API SN PLUS Specification and protecting against Low-Speed Pre-Ignition (LSPI) for turbo charged direct injection gasoline powered vehicles, the other oils in the series include the new PETRONAS Syntium 7000 0W-16 with °CoolTech™, PETRONAS Syntium 7000 0W-20 with °CoolTech™, PETRONAS Syntium 3000 5W-30 and PETRONAS 800 5W-30 °CoolTech™.
It was my first time being in one of the towers, and the experience was even more special with Mercedes-AMG PETRONAS Motorsport’s Formula One Driver and 5 time World Champion, Lewis Hamilton gracing the event on a pit-stop in Kuala Lumpur after the Singapore Grand Prix. Also present were PETRONAS Lubricants International (PLI) Managing Director and Group Chief Executive Officer, Giuseppe D’Arrigo, as well as Chief Technology Officer, Eric Holthusen.
“PETRONAS Syntium plays such a crucial role in the cooling of our engines and supports us in achieving results on track. The teamwork between our technical organisations has been outstanding, and it’s reassuring to know that we have the best and most reliable fluids for our engines. It makes it easier to stay focused on our ultimate goal and achieve the best result for the team on the race track,” said Lewis Hamilton.
PETRONAS Syntium with °CoolTech™ technology is designed to cool critical engine parts for optimised engine performance, and uses technology derived from Petronas’ partnership with the successful Mercedes-AMG PETRONAS Motorsport team which won the FIA Formula One™ World Constructors’ Championship over the last five years.  
Formulated for modern driving conditions, PETRONAS Syntium with °CoolTech™ technology is developed with strong oil chains to defend against excessive engine-damaging heat, optimizing fuel efficiency and keeping engines cool so that drivers, too, can keep their cool.
PLMM has been aggressively expanding its presence across Malaysia with PETRONAS brands now available at more than 1000 retail outlets and 3,000 independent workshops across the country.  
For more information, head over to http://www.pli-petronas.com
 

  
Petronas Dagangan Berhad Launches New Mesra Redemption Portal

  
Headed over to Sunway Pyramid on 27 September 2019 for the launch of PETRONAS Dagangan Berhad’s (PDB) new Mesra redemption portal which expanded its network of merchants to over 81 brands, giving its card members the convenience of redeeming rewards easily and instantly,
With this introduction, Mesra card members can now enjoy an enhanced and varied rewards redemption options beyond purchasing fuel and Kedai Mesra items. These include lifestyle rewards such as shopping, getaway, F&B, beauty and wellness products and services from brands such as Tealive, Baskin Robbins, TGV cinema, Legoland, AirAsia BIG, Sunway Lagoon, Inside Scoop, Llao Llao, La Juiceria and San Francisco Coffee, among others.
Speaking at the launch, PDB’s Managing Director and Chief Executive Officer, Dato’ Sri Syed Zainal Abidin said, “We are excited to introduce the new Mesra redemption portal, which has been designed to provide our members the convenience and flexibility to manage their points, and redeem them digitally, anywhere and anytime. With the increased number of merchants, we are now the only loyalty card with the most number of brands for instant redemption and this means there is something for everyone, be it foodies, movie-goers, holiday-goers or shopaholics.”
“Ultimately, we want to make it a seamless and rewarding journey for our customers, one that is easy and instant. Towards this end, we will continue to enhance our loyalty programme and expand our reward offerings so that our customers can enjoy a Redeem Like Never Before experience,” he added.
The portal also enables cash top-up option for members who have insufficient Mesra points. All rewards redeemed will be in the form of e-vouchers where members need to only present them at merchant’s store.
To find out more, visit the Mesra Rewards Festival at Sunway Pyramid from 27 to 29 September where you can sign up for free to become a member and instantly receive 200 Mesra points. All members will receive a token to participate in the Giant Capsule with over 1,000 of prizes to be won daily. Prizes comprising loyalty points from Mesra, Sunway Pals and Air Asia BIG including fuel voucher, PETRONAS merchandise, Dyson vacuum cleaner, Dibea vacuum cleaner, Google Home Mini, Samsung Galaxy Note 10 and VIVO S1 are up for grabs.
Throughout the 3-day festival, there will also be a special Mesra Hour where lucky draws will be conducted. Winners get to redeem items with 100 Mesra points, including offers such as flight tickets and gadgets among others.
To check out the Mesra redemption portal, logon to http://www.mymesra.com.my/mesrarewards
  

  
All images courtesy of Petronas.