Samsung Malaysia Electronics Partners Up with Senheng for the First-Ever Premium Experience Store in Southeast Asia


[Technology & Gadgets]
The Samsung Malaysia Electronics Management Team and the Senheng Electric (KL) Sdn. Bhd. Management Team
Samsung Malaysia Electronics together with Senheng announced the opening of its first ever Senheng x Samsung Premium Experience Store located in the heart of Kuala Lumpur at the Shoppes at Four Seasons Place on 16 June 2022.
The management team of both Samsung and Senheng alongside distinguished guests were present at the grand launch of the store which retail Samsung’s latest collection of mobile devices and state-of-the-art consumer electronics and home appliances that includes flagship line-ups like the Galaxy S series, Galaxy Z series, Galaxy Hearables and Wearables, Neo QLED Smart TVs, BESPOKE appliances and more.
“We are excited for this collaboration with Senheng that extends on our long-term partnership to enhance Samsung consumers’ experiences. At Samsung, people are at the centre of everything we do. Everything that we are doing today is being designed to enrich people’s lives in ways that matters the most and provide a healthier environment” said Edward Han, President of Samsung Malaysia Electronics.
Chairman of Senheng, Mr. Lim KH, who was also present at the grand launch ceremony shared, “Senheng and Samsung have been engaging in a very fruitful strategic partnership for over many years. Our partnership with Samsung allows an opportunity for a new era of connectivity and collaboration in businesses. We share a commitment to open collaboration and are continually looking for new ways to deliver better user experiences across devices, applications, and services, so that people across Malaysia can have a feel of Samsung’s latest products”.
From L to R: Wong Che Hoe, Senior Vice President; Lim Kim Yew, Non-Independent Non-Executive Director; Lim Kim Chieng, President; Lim Kim Heng, Executive Chairman & Group Chairman of Senheng’s subsidiary companies, Senheng Electric (KL) Sdn. Bhd.; Jo Sang-Ho, President and CEO, Samsung Electronics Southeast Asia & Oceania; Jimmy Tan, Head of Consumer Electronics; KM Liew, Head of Mobile eXperience (MX); Elaine Soh, Chief Marketing Officer, Samsung Malaysia Electronics
Mobile Experience Zone @ Senheng x Samsung Premium Experience Store
TVAV Zone @ Senheng x Samsung Premium Experience Store
BESPOKE Kitchen Zone @ Senheng x Samsung Premium Experience Store

With a large space of 5,399 sqft, consumers will not only see a display of Samsung goods at the location, but will also get to experience a connected, smart living environment. There are six experiential zones of Mobile eXperience, Visual Displays and Digital Appliances that feature Samsung’s latest products including the Galaxy S22 Ultra, BESPOKE AirDresser, Neo QLED 8K TV, The Freestyle, and many others.
In conjunction with the grand launch, there are exciting deals for customers to enjoy when they make their purchase from 17 June 2022 to 21 June 2022 in-stores and on the Senheng mobile application. From RM1,000 rebate for every purchase of the Galaxy Z Flip3 5G, to RM2,599 worth of free gifts when you purchase a QLED 4K TV*. You can also receive up to RM3,699 worth of free gifts when you purchase the BESPOKE refrigerator*. There will also be live shows that are happening daily during the promo period on Samsung’s and Senheng’s official Facebook pages.
*On a first come first served basis. Terms and conditions apply.

Photo credits: Samsung Malaysia and author’s own using the Samsung Galaxy A33 5G