Reimagining the Foldable Experience for Malaysians on the Samsung Galaxy Z Fold and Galaxy Z Flip


Adrian Tan Li Yen, Head of Retail Digital Business, AmBank, Richard Khor, Head of Business Development, Family Mart, Derek Wong Kah Wai, Head of App Management, Maxis, Jothi Prakash A/L Murugan, Chief Technology Officer, Pay4U, Mr. Venon Tian, Chief Operating Officer, ZUS Coffee, Luke Au, Head of Product Marketing, Mobile eXperience, Samsung Malaysia Electronics, Yoga Nandiwardhana, Android Strategic Partnerships Manager, Google, Paul Cheh, Head of Business Technology, Gigi Coffee, Heng Beng Fatt, Chief Operating Officer, Golden Screen Cinemas, Serena See, Chief Information Officer, TGV Cinemas, Sean Ooi, Head of Marketing Brand Performance & Analytics, Zapp (L-R)
Samsung Malaysia Electronics draws together young talent from colleges and leading local organizations as part of its goal to redefine foldable experiences for Malaysians. This collaboration opens up new possibilities for the Galaxy Z Fold and Galaxy Z Flip as well as for mainstream foldable UI/UX.
The initial group of participants, AmBank, Family Mart, Maxis, Pay4U, and ZUS Coffee, utilized the capabilities of the Samsung and Android platforms to improve user experiences on their local apps. They presented their app optimization showcasing flexible use of screen expansions and multi-angle fold usages. during the recent partner-sharing session “Reimagining Foldables for Malaysians” which was held at The St. Regis Kuala Lumpur recently.  
More partners will be added by Samsung in the upcoming months, including Gigi Coffee, Golden Screen Theaters, TGV Theaters, and Zapp. Samsung also plans to work with local universities on a hackathon where students will present their ideas for foldable apps. This is in keeping with its ESG objective to empower and encourage young Malaysian talent to create waves in the tech industry.

“At Samsung, we are passionate about making mobile innovation relevant to consumers. In our bid to mainstream foldable smartphones, we are collaborating with homegrown brands to create unique, local Galaxy Z experiences on their apps that Malaysians use on a daily basis, and bring it closer to their hearts. We invite more local organisations to be a part of this industry collaboration and deliver better experiences to their customers.”
Luke Au, Head of Product Marketing, Mobile eXperience, Samsung Malaysia
Adrian Tan Li Yen, Head of Retail Digital Business, AmBank, Richard Khor, Head of Business Development, Family Mart, Derek Wong Kah Wai, Head of App Management, Maxis, Jothi Prakash A/L Murugan, Chief Technology Officer, Pay4U, Mr. Venon Tian, Chief Operating Officer, ZUS Coffee, Luke Au, Head of Product Marketing, Mobile eXperience, Samsung Malaysia Electronics (left to right)

“Customer experience was always paramount in the development of our AmOnline App. We saw an opportunity in foldables as a category Samsung is championing, and we want to be in the forefront of this new category of devices. This led us to explore how we could leverage app continuity along with the expansive screen provided by the Galaxy Z Fold4 to deliver the best possible experience to our users. The guidance and resources made available by Samsung and Google are comprehensive and shortened the go-to-market timeline.” 
Adrian Tan Li Yen, Head of Retail Digital Business, AmBank
Paul Cheh, Head of Business Technology, Gigi Coffee, Heng Beng Fatt, Chief Operating Officer, Golden Screen Cinemas, Luke Au, Head of Product Marketing, Mobile eXperience, Samsung Malaysia Electronics, Serena See, Chief Information Officer, TGV Cinemas, Sean Ooi, Head of Marketing Brand Performance & Analytics, Zapp (left to right)

“Our commitment to innovation and meeting the evolving needs of our users motivates us to optimise our app and deliver exceptional experiences in this exciting space. We see great business potential as foldable phones become more mainstream. By collaborating with Samsung, we can provide customers with a seamless experience that takes full advantage of the distinct capabilities of foldable screens. Samsung has successfully rewritten the mobile experience to meet the current demands and capture the millennials and the Gen Z attention, creating captivating interactions.” 
Richard Khor, Head of Business Development, Family Mart
Adrian Tan Li Yen, Head of Retail Digital Business, AmBank, Richard Khor, Head of Business Development, Family Mart, Luke Au, Head of Product Marketing, Mobile eXperience, Samsung Malaysia Electronics, Derek Wong Kah Wai, Head of App Management, Maxis, Jothi Prakash A/L Murugan, Chief Technology Officer, Pay4U, Mr. Venon Tian, Chief Operating Officer, ZUS Coffee (left to right)

“At Maxis, our customers are at the heart of everything we do and we continue to leverage technology to deliver delightful experiences. Foldables offer a unique experience and in optimising our Maxis and Hotlink apps to support it, we can offer a seamless journey to a growing user base, while also expanding our digital channels. Along with our key partner Samsung, we want to continue innovating in the foldable space and maintain our high standards in UIUX for our apps.” 
Derek Wong Kah Wai, Head of App Management, Maxis

“With revolutionary features rolling up to provide uncommon but interesting experiences, expectations for what’s next in smartphone innovation have been growing. These new technologies have allowed us to think outside the box to adapt and broaden the horizon of mobile app enhancements.” 
Jothi Prakash A/L Murugan, Chief Technology Officer, Pay4U

“At ZUS Coffee, we take great pride in our coffee app and are committed to continuously enhancing it to provide the best possible user experience. When optimising our app, we prioritise three key areas: user experience, performance, and attractive UI design. For the foldables form factor, we have been able to adapt our app to enable multitasking and a rich UI, which lets customers view more details within the same page.” 
Venon Tian, Chief Operating Officer, ZUS Coffee

Samsung Introduces New Rugged Galaxy Tab Active 4 Pro for Businesses and Frontline Workers

Samsung recently launched the Galaxy Tab Active4 Pro in Malaysia to fulfill the stringent and ever-changing expectations of enterprises and frontline workers across numerous industries and verticals. Its sleek, portable form, durable durability, and enterprise-grade capabilities enable a smooth transition between professional and personal experiences. The device is business-ready out of the box, with end-to-end security and a wide ecosystem of accessories.
With a more potent processor, more memory, and more storage available on the Galaxy Tab Active4 Pro, users may benefit from speedier performance and greater work efficiency. With 5G and WiFi 6, users can easily connect indoors or outdoors for faster speeds, lower latency, dependable access, and more capacity, especially for mission-critical applications.
Frontline workers may work in the field through multiple shifts without needing to recharge thanks to the huge 7,600mAh removable and replaceable battery. When necessary, a POGO cradle for several devices or a USB-C cable can be used to swiftly charge the device on the road. The 10.1″ wide screen’s increased viewing and activity capacity improves multitasking. The portable, sturdy device is lightweight at 10.2mm thick and weighs only 674g.
Users can use Samsung DeX to bring work on the big screen by connecting the tablet to a monitor or TV thereby effectively having two screens. Mirror video conversations or presentations on the larger screen so that the entire team may participate while taking notes or working on other tasks on the tablet.
The tough Galaxy Tab Active4 Pro is MIL-STD-810H certified, passing 23 tests, including ones for altitude, temperature, vibration, dust, humidity, and more. This gives employees piece of mind in challenging circumstances. The S Pen and the tablet both have an IP68 rating, making them resistant to water and dust. Additionally, it is anti-shock and can endure drops of up to 1.2 meters with the protective cover on or 1.0 meters without. Workers may use the touchscreen while wearing gloves thanks to the Touch Sensitivity mode.
The device can also run in No Battery mode, allowing users to plug it in and play for extended periods of time in a car without overheating or in a store without risking battery damage. The device’s Active Key can be customized to open particular apps or functionalities in the meantime. Frontline workers can hear better, even in noisy surroundings, thanks to the Galaxy Tab Active4 Pro’s louder speaker level than before.
The Galaxy Tab Active4 Pro comes with end-to-end security and up to 5 years of security patch updates to ensure business continuity. With the help of a variety of support accessories, including a smart case, charging cradle, keyboard, wearable barcode scanner, and others, the device can be put to use in a variety of industries and use cases.
The Galaxy Tab Active4 Pro has a RRP of RM3,299 and is available through Samsung’s authorized distributors, M-Link System (M) Sdn Bhd, SNS Network (M) Sdn Bhd, and Tri-e Marketing Sdn Bhd.
DistributorMobile NumberEmailM-Link System019-693 0902yuhmin.seng@mlink.com.mySNS Network016-262 6070sunnyloo@sns.com.my Tri-E Marketing012-234 2492 caren.kooc@tri-e.com.my

Photos and visuals courtesy of Samsung Malaysia