Digital Marketing Manager
Location: US, SC, Beaufort
Department: Marketing
Employment type: Full-time
Required experience: Entry level
Required education: Associate Degree
Industry: Automotive
Function: Marketing
Company profile: Stokes Automotive Group-Beaufort is a family owned and operated dealer group in Beaufort, SC.  Stokes is the leader in the automotive market of the Low Counrty in South Carolina offering new Toyota and Honda vehicles as well as over 1000 used vehicles while delivering a Truly Exceptional Experience to our customers.  We strive to put our customers first and make purchasing and servicing a vehicle a fast, fun, and easy experience.Our team is equipped with State of the Art facilites and the highest tech equipment on the market that makes Stokes stand out above the rest.  Come join our winning team!
Description: Stokes Automotive Group in Beaufort, SC is looking for a Digital Marketing Manager. The candidate will be responsible for developing, implementing and managing the digital marketing efforts for the company. This position must demonstrate leadership skills, creative thinking and strong understanding of existing and emerging digital trends, tools and platforms, and have the ability to manage and support a variety of digital platforms, including social media, blogs, video sites, mobile, micro-sites and the main website.Other responsibilities include the following: • Monitor and manage brand reputation through a variety of listening tools• Integrate digital media approaches with traditional marketing and brand campaigns• Understand and implement SEO/SEM tactics to increase SERPS• Use analytic tools to monitor traffic & trends to increase organic and paid search• E-mail marketing layout, design & promotion (newsletters)• Social and Viral Marketing (videos, animations & content, blogs, podcasting)• Strong writing skills for multiple blog post each week.• Stays current with evolving trends and capabilities• Enhance online user experience to drive traffic, generate leads and sales• Develop monthly fundraising campaigns to increase brand-awareness and community involvement.
Requirements: Position requirements:• Expert knowledge in current and future trends in digital marketing, such as Social Media marketing, Mobile application marketing, Digital Advertising and location based marketing (Facebook/Google).• Candidate must demonstrate a passion for using social media as a means to interact while understanding what motivates people to engage with brands via social media. • Must be self-motivated, a great communicator, comfortable with independent decision-making, a team-player, and able to meet short deadlines when needed.• Video production and graphic design experience a plus• Good verbal and written communication• Knowledge of HTML, PHP, and FBML• Blogging Platform (Wordpress, Blogger) and CMS management systems a plus.• Proficient usage of MS Office suite• Experience working in Adobe Premiere, Adobe Photoshop, Microsoft Frontpage and Microsoft SharePoint are a plus
Benefits: Benefits IncludeOur team members enjoy a positive working environment with opportunities for professional growth through training and advancement from within the organization. Our team members also enjoy a comprehensive benefits program including:Medical and prescription coverageBasic life insurance, 401(k) with company matchEmployee Assistance ProgramEmployee discounts on vehicle purchases, parts and servicePaid-time-offWe also offer a group of supplemental benefit plans including dental coverage, short-term disability, long-term disability, and supplemental life insurance.Opportunities for career advancement.**Please no phone calls or in person submittals - All applications must be completed and submitted online - We will review your resume and be in contact with you should it fit our current needs and requirements - Thank you for your interest in Stokes Automotive Group.
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