Marketing Director
Location: AE, DU, Dubai
Department: Marketing
Employment type: Full-time
Required experience: Director
Required education: Bachelor's Degree
Industry: Apparel & Fashion
Function: Marketing
Company profile: MarkaVIP is the leading online fashion destination in the Middle East and North Africa. We build and curate amazing products and services for families that appreciate fine name brands at a reasonable price. Our team of talented stylists, technologists and creatives are leading the way in customer experience and innovative online retail solutions.
Description: MarkaVIP is looking for a rockstar marketing professional with e-commerce experience. Experience with managing a team of talented individuals across online and offline marketing channels. Adept at developing and implementing innovative, methodical and return on investment (ROI) driven marketing strategies and campaigns. Capable of successfully managing multiple projects and excelling in a fast-paced environment.
Requirements: Lead and manage all aspects of direct-to-consumer e-commerce marketing in the areas of Search Engine Optimization (SEO), Paid Search, Email, RTB, Affiliates, 3rd party platforms and referring partnersInspire, motivate, mentor and educate a dedicated team of e-commerce professionalsWhile you will lead a team, demonstrate that you have program expertise, are current in your field and can be “hand’s on” as necessary and work within specific programs and understand their specific nuances to achieve resultsLead and execute a forecasting methodology that accurately predicts sales, orders, customer acquisition and costs for all programsSupport company and department goals and achieve business unit KPI’sLiaise with peers in Finance, Merchandising, SIO, and Creative to deliver an unrivaled customer experience for all #URL_4972390ad9653557e321612170888fc6f8127c485ae13e0d8896293021396a1c# customersDeploy tests and provide backend analysis and recommendations after testing to continuously improve the customer experience and grow sales and contributionAnalyze and provide reporting on program KPI’s – identifying opportunities for growth and improving efficiencyManage programs within acceptable levels of advertising spend, contribution and customer long term valueLeverage spend and investment across platforms and vendors to grow profitably and improve efficiencyAssist with periodic reporting (weekly, monthly) on campaign performanceExecute trend analysis, monitoring and competitive benchmarkingSkills & Experience5 - 8 years of performance marketing and/or inbound marketing experience. E-commerce experience is requiredAbility to work autonomously and be a “self starter” – applying broad “best practice” e-commerce processesCommunicate effectively and clearly across various leaders and stakeholders within the MVIP communityAbility to quickly and routinely prioritize – balancing the pursuit of opportunity and the application of resources appropriately for maximum benefitStrong drive for continuous improvement – maximizing growth, accelerating the rate of new customer acquisition and improving program profitabilityAbility to negotiate and partner creatively with our vendors – demonstrable entrepreneurial attitude combined with a “win-win” approachAdvanced knowledge and use of Microsoft Excel and other BI tools and reporting tools for presentation of reports and data. Comfortable and confident presentation of business plans and business reviews to stakeholders and senior leadershipAn analytical, problem solving and results-driven approach to e-commerce challenges and opportunitiesDemonstrated flexibility - adapts to a changing work environment while meeting company and department milestonesMust be willing to work in a fast-paced environment with an openness to change as our company growsMaintain a positive, enthusiastic and energetic demeanor which helps foster an upbeat working environment
Benefits: Competitive SalaryExciting and fast growing startup with a great cultureFull healthcare benefitsOne free return ticket per year
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