Digital Campaign Manager
Location: US, NC, Charlotte
Department: Strategy
Employment type: Full-time
Industry: Marketing and Advertising
Function: Strategy/Planning
Company profile: Union is a digital marketing agency founded in 2002 and headquartered in Charlotte, NC. Considered a digital marketing leader, Union collaborates with many of the Southeast region’s top brands to achieve business objectives through strategy, creative and technology. The agency specializes in crafting digital marketing platforms, content, and campaigns that deliver meaningful and measurable ROI results.Join Our TeamUnion differentiates itself by cultivating a talented team and working environment that delivers the highest level of strategic thinking and creativity — and delivers the technologies that support highly inventive marketing experiences. We value those individuals who are independent problem solvers, but can create value in a team-oriented environment and who can recognize when we need to push our clients’ expectations further.We always keep an eye out for talented people to join our agency family. If you see an opening that fits your experience, please take the time to introduce yourself!
Description: Union is a digital-first agency that partners with ambitious and progressively-minded clients to deliver powerful digital brand experiences. Our work – whether it’s a fully-enabled corporate platform, branded connected-device experience, playful touchscreen kiosk, edgy product microsite or a tightly-woven client acquisition campaign – always combines results-driven enterprise-level strategy, industry insights research, award-winning design, rich-media content and leading-edge technology.  We’ve worked hard to establish an open, collaborative and creative studio environment over the past decade, and we are continuing to grow. Currently, we are looking for a Digital Campaign Manager with proven experience in digital marketing, PPC (AdWords), SEO, social media management and acquisition campaign planning and management. This person will be responsible for executing digital marketing campaigns, providing media strategies and planning and delivering key performance insights reports for each of their client assignments. We are seeking candidates with 2+ years of industry experience, who have a track record of small-and-large wins.
Requirements: Core responsibilities of this position will include:Providing ongoing digital marketing and traffic acquisition counselProviding the exploration and analysis needed to determine the best digital campaign strategiesCreating tactical media plans for client approvalExecuting and managing multi-faceted media campaigns which may include SEM, SEO, Social Media, Long-form Video and Blogger RelationsKey performance indicator strategy development, measurement planning, performance analysis and client reportingContinual refinement and enhancement of campaign performanceManaging campaign timelines and budgets - and their reconciliationResponsible for the coordination of campaign asset productionSocial community management (where applicable)Constant review of media investment / consumption vs planned - and proactively reporting any issues to the account management leadWorking closely with account managers to identify areas of opportunity within current client workMeeting and exceeding client expectationsThe qualities we like:A passion for digital marketing and your disciplineStrong conceptual ability (the big-idea part of big-idea creative)Keen understanding of how the digital medium is consumed by the general populationUp-to-date knowledge of current digital marketing trendsExperience managing and executing PPC and SEO campaignsExperience managing and executing Display campaignsDeep knowledge of analytics platformsSelf-motivated people with the ability to juggle multiple projectsIndividuals who want their clients to succeedAbility to work effectively within a team to develop marketing solutions that emerge from a strategic foundationAbility to quickly resolve issues as they ariseMeticulous attention to detail and overall product qualityTeam player (those great personality types that people love to work with)Bonus points for copywriting experienceBonus points for active participation in the advertising / marketing / design communityCandidates authorized to work in the U.S. at this time
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