Marketing Director
Location: US, NY, New York
Employment type: Full-time
Industry: Internet
Function: Marketing
Company profile: Gust is a global platform for the sourcing and management of early-stage investments. Gust enables skilled entrepreneurs to collaborate with the smartest investors by virtually supporting all aspects of the investment relationship, from initial pitch to successful exit.We are a smart group of 30+ employees located in Chelsea, New York City. In our office, you’ll find an open layout of people that are energetic, move quickly, speak 10 languages, and collaborate incessantly. Breakfast on Mondays, lunch on Wednesdays, Company happy hours, and full-day outings are woven into our social fabric.We have fun, but are serious about providing the best experience for our users. Together, we make it happen. We recently won the 2014 SIIA CODiE Award for Best Business Directory and previously won 2013 and 2012 SIIA CODiE Awards For Best Collaboration/Social Networking Solution. Gust also won the UK Government's inaugural 2013 GREAT Tech Award for Best Finance Technology Start-up. Other awards that Gust has won include the 2012 SWIFT Innotribe Most Innovative Financial Technology Company in North America and Breakthrough Angel Product of the Year in 2011 by EBAN (the European Business Angel Network association). Our goals are clear, our ambitions are high, and our team is stacked.If you are interested in joining the Gust team, please select one of the current openings to apply.
Description: Gust, the award winning industry-leading platform for funding startups, is seeking a talented, passionate Marketing Director to join our Marketing team.This position requires an experienced marketing executive to work across all areas of marketing: branding, creative and content development, PR, digital media, lead generation and acquisition across all channels, as well as engagement and retention. Strong understanding of digital channels required, as well as creative process. While initially the Director will span across all areas, he/she will eventually focus a great deal of time on cross-channel acquisition and optimization, as well as measurement and reporting of marketing initiatives. REPORTING RELATIONSHIP & TEAM STRUCTUREReports directly to the VP of Marketing/CMOWill manage at least two direct reports who own day-to-day operations of specific marketing areasRESPONSIBILITIESAggressively and creatively test marketing channels and mix to maximize conversion from new and existing users to premium/paid products and minimize cost-per-acquisitionContinuously enhance CRM program and tactics to increase user engagement and loyaltyExecute all necessary market research effortsAppropriately communicate with CMP in the setting and management of expectations pertaining to acquisition and retention targetsPropose and advocate for appropriate budget and marketing expendituresContinuously enhance current measurement and reporting of marketing activities to reflect new lead generation tactics, products and campaigns.Collaborate with product management team in the direction and refinement of product experienceRepresent the company in suitable industry events and be an active presence in the startup/early stage investing ecosystemFoster and maintain excellent working relationships with counterparts from other disciplines (Business Development, Technology and Product Management)Directly guide and oversee the creation of every marketing output executed by team members
Requirements: Minimum of 5 years of marketing experience with great emphasis on digital channels, direct marketing and social platformsExperience creating and managing cross-channel acquisition campaignsExperience collaborating with other disciplinesComfort with public speaking and presentation settingsGenuine interest in the startup environment and cultureMeasurable record of success in growing companies or brands2-3 years of managerial responsibilitiesPERSONAL ATTRIBUTESPassionate, committed, with high-level of energy and positive attitudeAbility to manage multiple projects, set priorities and meet deadlinesAbility to communicate successfully across all levels of the companySuperb interpersonal skills; highly developed communication and negotiation skillsAbility to integrate structure, process and culture within the marketing department while maintaining startup identityHighly collaborative personality to foster teamwork across divisionsAccustomed to and comfortable with bottom-line accountability
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