Director of Content Marketing
Location: US, ND, Bismarck
Employment type: Full-time
Required experience: Entry level
Required education: Unspecified
Industry: Marketing and Advertising
Function: Marketing
Company profile: We're changing how the world creates and publishes content. Even crazier, we're doing it from North Dakota. It's going to be an exciting ride. Why not join us?
Description: The Director Of Content Marketing is a passionate and experienced marketer who can lead our content marketing efforts and vision for growth. This person will work to ensure that our content is fresh, full of practical advice, and always engaging for our customers and potential users. They will help identify content goals and strategies, and work with the rest of our marketing/content team achieve those goals, drive awareness, and ultimately achieve sales of our product. A successful candidate must have a solid understanding of inbound marketing, lead generation, as well as expertise in creating engaging content for a highly-technical audience. The ideal candidate is seen as an expert in the B2B marketing space and loves to write – we mean really loves to write. This person should be able to articulate our business in a compelling way, and is as much a marketer as a content editor.Help maintain the master CoSchedule editorial calendar and continually strengthen our approach to content marketing.Craft newsletters, social media content, and contribute to the CoSchedule blog.Coordinate the writing of content contributors including freelancers, guest authors, and staff writers.Explore editorial partnerships, content distribution options, and content outreach initiatives. Oversee content promotion strategies to ensure that we are getting the “reach” that we need. Leads efforts on other content marketing elements such as ebooks, etc. Suggest new elements as needed.Conduct audience research and become the leading ambassador and chief-understander of our audience.Interpret market trends, and the topics that will get our readers excited to read, comment, and share.Help ensure that writers are creating consistent content in terms of style, quality, tone of voice, and search optimization; be an arbiter of best practices in grammar, messaging, writing, and style. Conducting ongoing usability tests to gauge overall marketing effectiveness. Gathering data about our audience, and monitor analytics with an ability to make recommendations based on those results.
Requirements: The Musts:You love to write, and create content that people love to share.Excellent communication skills – written and verbal.You think big, and enjoy moving fast.You have a natural willingness to learn something new. Every day.You like people, and enjoy bringing them together.You obsess about our product and the challenges that our audience faces each day.You care deeply about the quality of the work you produce.You desire to be an expert at your field and work to constantly exceed expectations.A strong understanding of online marketing and social media.The That’d Be Greats:Prior experience in the content marketing industry, or managing a high-traffic blog.Prior experience in a software or technology-based company.You have lots of technical experience with online and web based software.A four-year degree (or equivalent experience) in marketing, communications, or related field. 
Benefits: The Perks:Fast-paced startup atmosphereBenefits package, with vision, dental, and medical available.Free parking.Free coffee, tea, soda, water – all the hydration you need.No limits on sick or vacation days.Yearly learning allowance. (We buy stuff that makes you super smart)Company-supplied MacBook Pro.Casual dress.We hold an annual Bratwurst blowout that usually includes pellet guns and go carts.Unpredictable appearance of breakfast pastries.Free faxing! (For all your faxing needs.)We live and breathe by the do what you love, love what you do philosophy. We do everything we can to create this type of environment.
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