SEO, Adwords & Analytics Specialist
Location: GR, I, Acharnes
Company profile: Atcom is a world - class software vendor of smart content management products for intelligent interactive media solutions. Based in Greece, with offices also in U.K, Atcom has successfully completed more than 1800 large scale productions, all powered by the multi-awarded Netvolution WCMS. Atcom employs more than 120 people.
Description: Atcom, the leading web agency in Greece, is looking for a SEO, Adwords & Analytics Specialist to promote the growth of some key web properties.SEO, Adwords & Analytics Specialist will be responsible for setting up, monitoring & managing mid to large Adwords and Facebook Ads. The Specialist will also be responsible for monitoring Google Analytics accounts and creating monthly reports.Beyond daily management of project accounts, you would be responsible for identifying digital advertising opportunities for those projects, with the goal of increasing their leads or sales. Number crunching and data analysis are part of the daily routine for this position so you must love statistics, Google Analytics and MS-Excel in order to be successful.The SEO, Adwords & Analytics Specialist will work closely with the project’s team to implement search strategies and track the effectiveness of new and existing search engine campaigns, usability studies, email campaigns & conversion optimization projects.He/She should also have knowledge of Social Media Networks (Facebook, Twitter, Pinterest, Foursquare, Google+) and their integration with other Digital campaigns to achieve the project’s goals effectively.A prior experience of at least 2 years in a similar position is required.
Requirements: What your typical day will look likeTypical day-to-day tasks include:Setting goals & KPIs regarding search marketing campaigns. Monitoring progress against KPIs and proposing all necessary actions in order to achieve goals.Setting up Google Adwords (Search & GDN), Adwords for Video (YouTube) and Facebook Ads campaigns.Interacting with copywriters to optimize ad copy, landing pages & social media integration for search campaigns.Analyzing current keywords, researching and recommending new ones where applicable.Analyzing our campaigns and landing pages vs the competition.Using A/B split testing/tools and conversion optimization techniques.Setting up custom reports in Google Analytics. Taking deep dives using advanced segments & multi-channel attribution reports.Setting up remarketing lists & conversion tracking.General RequirementsAt least 2 years prior experience in managing mid & large AdWords accountsStrong hands-on management of Google Adwords campaigns with a budget of at least 3.000 euros / monthProven results (especially with e-commerce / conversion oriented campaigns) managing Google AdWords in both Search & Display NetworksHands-on experience with Google Analytics and especially with advanced features like Custom Reports, Advanced Segments, Analytics Remarketing etc.Experience with: Facebook Ads, Linkedin Ads, Google Webmaster ToolsExperience in Search Engine Optimization and link buildingGoogle AdWords certified individual a plusGoogle Analytics certified individual a plusSEO/SEM ServicesSetup, monitor, track, and report on paid and organic search metrics, including trend analysis.Interact with copywriters and social media experts to optimize ad copy, landing pages & social media integration for Search Engine Marketing and SEO efforts.Linkbuilding strategy and implementationSEO technical analysis and evaluationKeyword researchMETA tags copy & optimizationProvide sophisticated services regarding SEM including:Set up of new campaignsQA creativeKeyword discovery and expansionTop keywords ranking by categoryROI by Campaign, Site, and CategoryResearch and analyze competitor advertisingStay up to date on the latest industry developmentsUsability ServicesSecondary Analysis of data from various sources and analytics platformsDesign and implementation of Data experiments. Analysis of the data obtained from such experiments.Proposals, based on the two aforementioned analysis steps, aimed at improving the ease of use of the website under focus. Email MarketingProvide insight on the newsletters’ design, regarding usability and task orientation issues.Provide Google Analytics implementations, including but not limited to:URL TaggingSegment CreationAnalyze newsletters’ effectiveness, regarding its various stages (open rates, click data, conversion data etc.), based on data from various sources, such as:Newsletter platformsWeb AnalyticsOther 3rd party platformsImprovements to E-mail Strategy, based on the aforementioned analysis.Technical UnderstandingPossess general understanding in the areas of web design, HTML (web authoring) & web development and how all areas are integrated in order to deliver a web/mobile project.Understand the use of wireframes and flowcharts.Maintain awareness of new and emerging technologies and the potential application on client engagements.
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