Events Marketer
Location: US, IN, Fishers
Department: Marketing
Employment type: Full-time
Required experience: Mid-Senior level
Required education: Bachelor's Degree
Function: Marketing
Company profile: Bluebridge was created by a team of people who are passionate about organizations and the ways that effective technology makes them stronger and more well connected. Technology moves quickly. Businesses tend to move more slowly, either because of their place in organizational charts or because they often face modest budgets. bluebridge empowers these organizations with straightforward, affordable tools that help connect them with their customers and prospects.Bluebridge is built on a revolutionary platform that allows an organization regardless of size, to create a mobile app.By meeting consumers where they are—and with gadgets that they carry in their pockets and bags every day—bluebridge provides an engaging direct marketing channel that connects individuals while encouraging them to interact with your brand in a fresh, new way.
Description: About BluebridgeBluebridge is a leading software as a service (SaaS) company that provides mobile tools to help organizations engage and communicate with their audience and communities.We work with organizations to help them connect their content with people's pockets through compelling, full-featured mobile apps, as well as a suite of services including mobile strategy, push notifications, mobile analytics, unlimited training and support and more. We serve as the mobile engagement tool for the organizations we serve. We love helping our customers create awesome, polished apps so they can better communicate.We’re recruiting our "foundation" marketing team to help us grow more quickly and take advantage of a massive market opportunity. Bluebridge is based in Fishers, IN where we have a rapidly growing team of 25+ - we've tripled in size the last 18 months! With awards from Techpoint MIRA Awards (2013 winner), 2014 Indiana Companies to Watch and several others, to press from the Washington Post, Associated Press and others, Bluebridge is a dynamic and fast-growing company with big plans and an even bigger market opportunity.The RoleAre you an organized, detailed-oriented collaborator? Are you sales-minded and enjoy the challenge of persuasion and influencing others’ ideas? Would you enjoy traveling to events, meeting other professionals, and evangelizing Bluebridge to others? Do you enjoy taking the lead on creating a plan with many steps and milestones and managing that plan to completion with excellence?This could be the job for you if you enjoy:Collaborating with multiple internal stakeholders to develop an event marketing plan for each of the markets we serveCreating processes and systems to stay organized in the face of multiple deadlines with many detailsCrafting, planning and executing pre-event, in-event and post-event follow up campaign strategiesResearching all events we could participate in, analyzing the event opportunities and working with stakeholders to present a prioritized list of recommended eventsPitching and reaching out to others to persuadeManaging and coordinating registration, travel schedules, itineraries as well as leading on training and supervising in-location event teamTraveling to 6-9 overnight U.S. events each quarter (2 nights on average)Meeting industry professionals and evangelizing BluebridgeBeing the face of Bluebridge at events, as you’ll heavily influence Bluebridge’s perception in the market by your friendliness, expertise, professionalism and advocacyNetworking & building relationships with influencers, peers and potential partners and customers in select marketsYour typical day may include:Owning and keeping up-to-date our event database by thoroughly researching all possible events we could participate and working with stakeholders to present a prioritized list of recommended events based on a set of previously agreed criteria for what a great event for Bluebridge looks likePitching and persuading event organizers to book Santiago, Bluebridge CEO, to speak and keynote at events, conferences and webinarsCollaborating with Vertical Market Marketing Managers to develop a unique event plan and strategy for each core Bluebridge market, as well as owning the coordination, execution and follow-up of those eventsAttending events, while managing and supervising our end-to-end presence at those events. You are in charge of the event team at events, which means training, supervising and inspiring others to represent Bluebridge with excellence in the marketplaceCrafting the very first strategy for Bluebridge-hosted events in 2015Creating the event strategy, as well as emailing and calling event attendees before and after to maximize our success at each eventCoordinate and collaborate with internal stakeholders the event logistics, public relations, advertising and collateralCreating, managing and reporting on an extensive and high-priority event budget. Event marketing is our largest and most effective marketing channel and thus, of high importance and priority
Requirements: Detail-Oriented, Process-Driven and Organized - Highly detail oriented with superb organizational skills. Strong ability to multi-task with results-oriented mindset. You have a system of staying organized with 10+ concurrent projects where you lead on managing and communicating timelines with others.Communication & Collaboration- proactive and clear communication that informs and aligns multiple internal stakeholders. Ability to work effectively cross-functionally.People-Orientation - effective with people in-person, likable, polished and would represent us well at industry eventsSales-Minded - Understands how the buyer journey works, how/why people buy, and how to sell effectively and influence people. Understands both left and right side of marketing and sales, including demand generation funnel and “numbers” side of owning a significant and meaningful revenue producing practice in Bluebridge’s marketing team.Calm individual who can operate under pressure, deadlines, and the demands of a high-growth environmentAt least 2-3 years experience in events marketing or similar roleBonus PointsSales experienceExperience in SaaS, high-growth, or tech businessExperience in any of our industries: tourism, churches, higher ed, events, associations, K-12, etc
Benefits: Full health benefits, dental/vision availableFull (unlimited) coffee, tea, espresso bar and free snacks!401k planVacation and Paid-Time-Off (PTO)Company Phone Plan (AT&T)Technology stipendQuarterly bonuses based on performanceFlexible work arrangements based on performanceGrowth & leadership opportunitiesCulture of an award-winning, high growth mobile tech company (Indiana Companies to Watch 2014, back-to-back Techpoint MIRA award nominations, winner in 2013)Quarterly team social outings and monthly all-staff meetingsIncluded gym membership - full, on-site gym: free weights, cardio machines, locker room with full showersWork environment: fulfilling, dynamic, innovative, fast-paced, and fun atmosphere
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