Digital & Offline Copywriter
Location: GB, LND, London
Employment type: Full-time
Required experience: Mid-Senior level
Required education: Bachelor's Degree
Industry: E-Learning
Function: Art/Creative
Salary range: 40000-50000
Company profile: At FutureLearn, we want to inspire learning for life. We offer a diverse selection of free, high quality online courses from some of the world’s leading universities and other outstanding cultural institutions.Our aim is to connect learners from all over the globe with high quality educators, and with each other. We believe learning should be an enjoyable, social experience, with plenty of opportunities to discuss what you’ve studied, in order to make fresh discoveries and form new ideas.FutureLearn is being built by experienced educators, disruptive thinkers, entertainment experts and geeks.  Our team combines years of experience building great online and mobile experiences for consumers globally.We are a private company wholly owned by the Open University, with the benefit of over 40 years of their experience in distance learning and online education. Our partners include over 20 of the best UK and international universities, as well as institutions with a huge archive of cultural and educational material, including the British Council, the British Library, and the British Museum.We are growing fast. We need people who believe that the opportunities of a great education should be open to everyone. We need people who want to be part of the challenge to break down barriers and inspire millions of people to continue their learning journey throughout their lives. And we want people interested in working for an innovative web company in a fast-moving sector.  Bring your skills, pioneering spirit and collaborative instincts, join our team and be at the forefront of this amazing adventure.
Description: We are looking for an experienced and versatile copywriter to help grow our global community of learners. Your work will span everything from our website, blog, sales literature, email programs, social content, to press releases, and brand material worldwide. You will be responsible for ensuring a consistent voiceacross all of our written communications, but more importantly, for ensuring that all the opportunities we have due to our great platform are maximized from both a search (SEO) and creative perspective.  You will have an understanding for testing, measuring and using data to inform what works.DESCRIPTION OF ROLEYou will be adynamic, flexible, confident, strategic copywriter with exceptional digital and commercial expertise, who is motivated to be a key part of a fast-paced team in a rapidly growing company. You will have both great technical skills and aninstinct for capturing the essence of an action-orientated message.Copywriting for digital and offline marketing initiatives, including email campaigns, banners, site content, print and web-branded materials, infographicsSupporting database marketing initiatives with goal orientated copy that motivates recipients to take actionProviding customized messaging and copy strategies based on defined customer segments, shared knowledge of user behaviour, and best practice standardsCollaborating with the creative team, product managers and marketing team to determine concepts and copy directionFacilitating continued evolution of the brand voice and messaging across all media formats Brainstorming, creating, and transforming ideas into words for articles, advertisements, publicationsWrite copy for ads, brochures, TV spots, radio, and other forms of advertising.Create ideas and determine what makes products appealing to a wide variety of different consumersWrite clear and persuasive copy for our landing pages, main websites, brochures, and other means of promotionUpdate digital media with timely content.Perform search engine optimization techniques such as page titles, meta descriptiontags, page heads and subheads etc.Oversee campaigns and projects from production to completionRevise, edit, and proofread content as needed or directedWrite press releases for new launchesAnalyse and monitor effectiveness ofcopy and change accordinglyPlease apply with a covering letter and link to portfolio if possible, demonstrating you have the relevant experience and skills.Please note, no agencies and this is not a remote working role.
Requirements: ABOUT YOUDemonstrable experience with interactive media and direct marketing is essential5 years’ experience as a digital copywriter, with proven SEO successDegree in English, Communications, Advertising or a related fieldGreat eye for detail, but ability towork fast, multitask and meet tight deadlinesProven ability to communicate effectively to a global audienceConsumer brand and B2B experienceUnderstanding of visual design and ability to work collaboratively with the design teamDemonstrable ability to optimize text to drive traffic and create compelling, natural pages simultaneouslyGood balance of working to guidelines, KPIs and targets with creating new and more efficient ways of workingThe ability to articulate a rationale for a specific approach and present the approach internally and to partnersTeam player who can work independently when needed.A curiosity about online education.
Benefits: We're constantly looking to add to the range of benefits that we offer staff at FutureLearn:Great annual leave allowanceFlexible working allowedPaid time off allowed for charity workPaid for work related training & development
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