Marketing Campaign Manager
Location: NZ, , 
Department: Marketing
Employment type: Full-time
Required experience: Associate
Required education: Bachelor's Degree
Industry: Online Media
Function: Marketing
Company profile: BuzzDial lets you instantly share reactions to live events and shows as they happen using our web platform or suite of mobile apps. We're based in Auckland, New Zealand and have users around the world and global ambitions. Our tight and talented team is growing fast - and we're hiring across a wide range of roles.If you want to work with a team that prides itself on being the best, work with awesome clients and passionate users around the world and are committed to delivering amazing, well-crated digital experiences that captivate users you should join us!If you fancy joining a team which is scaling up some of the most technical and beautiful faces on the way to the summit, pick a role from the fine selection on this page, or even speculatively drop us a line. We would be very happy to hear from you. Working in this business will be both fun and career-defining!
Description: Based on objectives set in the Marketing Strategy and Plans, the Marketing Campaign Manager will initiate and run multi channel digital marketing campaigns designed to drive brand awareness, acquisition and engagement around the BuzzDial platform.In your role, you will also be responsible devising implementing and managing digital campaigns to drive high value traffic to the BuzzDial website and mobile apps. Activities will either be campaign based or always-on. The campaign manager will derive insights based on performance and respond to tune the current activities, and better inform future activities.You will work closely to the SVP of Marketing and Operations to devise the most appropriate strategies to deliver highly effective campaigns around the campaign brief and achieve the objectives.You will utilize the given metrics and analytics for decision making/action and will also orchestrate the implementation of the most appropriate digital campaign mix given the campaign requirements. You will work in the following areas:Social Media Marketing – particularly Facebook and Twitter, but other networks as requiredSearch Engine MarketingBehavioural Targeting / re-targeting / AB testing / Creative optimization Digital assets creation / Tagging Digital media planning and optimization across display, search and other digital media formatsEmail MarketingMobile marketing / mobile advertisingTactical/ Guerrilla activitiesYou will work very closely with multiple entities within the organization; to identify new opportunities/pilot programs for expanding digital marketing activities beyond the tactics utilized today.  
Requirements: Tertiary Marketing Qualification with 2 years experience working as a digital marketing campaign manager where you have acquired solid knowledge and experience in the principles of online marketing.Solid experience in the following digital channels:  Social (Facebook and Twitter advertising and campaign management), Search, Mobile Search and Display.Solid Reporting and Analytics skills – the ability to set targets, report throughout a campaign and at the end of the campaign, then act on insights generated.Analytics Platform knowledge – solid understanding of Google Analytics primarily, as well as social media platform reporting tools – eg: Facebook Insights. Other specialist tools should form part of your regular operating toolkit. Ability to configure a campaign correctly in GA is essential.Understanding of the fundamentals of Digital Marketing measurement and metrics.Creativity, the ability to generate relevant copy and visual content and leverage it in Social Media. Demonstrated through your own online brand which should stand out more than your CV.Knowledge of the global television landscape with a focus on Reality, Sports and Awards contentHighly articulate use of the English language – both written and verbal. Another language a bonus.An in-depth knowledge and understanding of Social Media platforms and their respective participants (Facebook, Twitter, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios.A good technical understanding and can pick up new tools quickly.Ability to use standard office tools – spread sheets, presentation tools and word processing packages.Ability to actively listen, question assumptions and drive out the right conclusions through interrogationPersistence personality with a demonstrable commitment to achieve success.A high level of commitment to delivering the best work possible.
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