Marketing Analyst
Location: GR, I, Athens
Department: Marketing
Employment type: Full-time
Function: Marketing
Company profile: Pinnatta is the world’s first interactive multimedia messaging platform.It takes personal communication to the next level, enabling smartphone owners to create, share and experience unique greeting cards and amazing messages. Senders can select among a huge variety of highly personalized options, available for every special or everyday occasion, while recipients can interact with their Pinnattas by tapping, blowing, dragging, tilting, rubbing or even shaking their device.The service is currently available for iOS and Android.Founded in 2011 in Sunnyvale, CA (U.S.A.), the company -that also retains a production office in Athens (Greece)- is backed by US, Russian, Chinese and Greek investors.
Description: Pinnatta, οne of the fastest growing Greek startups, is looking for an ingenious Marketing Analyst to join our Marketing team in Athens and particiapte in the evolution of our innovative service.The company is backed up by US, Russian, Chinese and Greek investors and retains offices in Silicon Valley (California, US) and Athens (Greece). If you have a very strong belief that data is the key to success and want to become part of an extremely talented team, with global aspect and huge potential, feel free to contact us! As a Marketing Analyst in Pinnatta, you will be responsible for providing information and insights regarding customers, markets, competitors and campaign effectiveness to measure performance and support business decisions. The ideal candidate will have experience planning and managing various research projects and be able to work closely to the senior management team to interpret findingsResponsibilities:Provide ROI analysis of all marketing campaigns and sale activitiesDesign research projects than answer specific business questionsUnderstand business objectives and design surveys to discover prospective customers’ preferencesWork with Product Management to identify new market opportunities and work with beta-customers to complete concept-testing for new features and productsConduct market research to: analyze competitors, determine brand perceptions, evaluate market penetration and understand customer needsDevelop focus groups and surveys to capture market research dataAnalyze marketing metrics to identify cause-effect relationships between marketing actions and financial outcomes to increase profitabilityManage market segmentation, targeting and positioning exercises as neededBuild a marketing dashboard that visualizes key performance indicatorsPerform annual customer satisfaction survey and compile results reportComplete competitive analysis to maintain our competitive advantagesMonitor and track competitive ads, PR and website messaging
Requirements: 2+ years experience in a marketing or market research positionExceptional knowledge of marketing, sales and business processesStrong project management, business writing and reporting skillsAbility to develop strong relationships and work with executivesExceptional written and verbal communication skills (in English)Strong presentation skillsSolid management, analytical and problem-solving skillsExperience with business intelligence and reporting softwareAdequate knowledge of data collection methods (polls, surveys, focus groups etc)Effective time management, organizational and leadership skillsAbility to interpret large amounts of dataTeam player
Benefits: Very competitive salaryStock options packageExtra yearly bonuses based on poth personal and company's overall performance Health and Dental Insurance Trip to Silicon ValleyFlexible working hours
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