Marketing Automation Manager (remote/telecommute)
Location: US, , 
Department: Marketing
Employment type: Full-time
Required experience: Mid-Senior level
Required education: Bachelor's Degree
Industry: Internet
Function: Marketing
Salary range: 70000-120000
Company profile: InVision is a venture-backed startup working to create the world's best design communication and collaboration platform.We're passionate about finding ways to improve how companies think about their design process. That's why designers at so many of the worlds most beloved startups, agencies and corporations use InVision every day.
Description: InVision is the world’s leading design collaboration platform.We enable companies of all sizes to discover the power of design-driven product development.  That’s why designers, product managers, marketers and other stakeholders at so many of the world's most loved designers, agencies, & corporations use InVision every day, including Zappos, Evernote, AirBnB, and Yammer.Built to foster collaboration and iteration, InVision helps our clients design, review and user-test a product before writing a single line of code, with tools for design prototyping, feedback, task management and version control.We’re well-funded and venture-backed by prominent investors including FirstMark Capital and Tiger Global Management.We're looking for a Marketing Automation Manager to manage all of our email marketing, marketing automation, and B2B lead-nurturing efforts.
Requirements: About YouAnalytical and data-driven approach, with deep understanding of inbound traffic generation, nurturing, and funnel optimization techniquesExpert email marketer. Proven track record of creating personalized, segmented onboarding programs that drive product usage, upgrades, and sales leads.Broad skill set that stretches across the entire acquisition and nurturing funnelDeep knowledge of commonly used marketing automation & analytics tools, such as Hubspot (we use Hubspot), Google Analytics, KISSmetrics, TableauDemonstrated mastery of advanced marketing automation capabilites: lead scoring, segmented trigger-based onboarding, lead nurture/customer engagement engine, progressive profiling, etc.A playbook of growth initiatives with quantifiable success from experience in current or prior roles.Bias towards immediate action and results Agile marketing methodology driven by data centric decision makingConsummate multi-taskerPrior experience in a B2B SaaS verticalExposure to design tool space a plusResponsibilities Owner of the marketing automation platform (Marketo / Hubspot).Create, manage, and optimize a behavioral-driven personalized, automated acquisition and nurturing program, ensuring a smooth handoff from Marketing to Sales.Work jointly across teams and functions to design and implement cross-channel nurturing campaigns (email, social, blog, website).Create and manage key marketing operational processes, working cross-functionally to maintain high standards. Develop and manage lead scoring, progressive forms, stage management, and reporting.Execute initiatives against key growth goals, including inbound traffic generation, conversion to registered usage and secondarily conversion to paid self-service usage.Monitor, optimize and report on growth metrics and split-test results.
Benefits: Highly competitive salaryStock optionsPremium health coverage  Macbook AirMembership at health club of your choiceUnlimited books from AmazonUnlimited Starbucks cardHalf-day Fridays!
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