Display RTB Specialist
Location: AE, DU, Dubai
Department: Marketing
Employment type: Full-time
Required experience: Associate
Required education: Bachelor's Degree
Industry: Apparel & Fashion
Function: Marketing
Company profile: MarkaVIP is the leading online fashion destination in the Middle East and North Africa. We build and curate amazing products and services for families that appreciate fine name brands at a reasonable price. Our team of talented stylists, technologists and creatives are leading the way in customer experience and innovative online retail solutions.
Description: The Bid Specialist will support MarkaVIP and implement all key elements of an RTB marketing program.  The Bid Specialist may be tasked with deliverables in 4 main areas: reporting, trafficking, tag management, and bid/budget management. This highly motivated, detail-oriented individual will need to support the Marketing Team across the following areas: ReportingThe reporting focus leads day to day campaign reporting, driving campaign decisions by delivering actionable data that supports evaluating performance against campaign goals.Data Management – refresh data for team & ensure Quality Assurance measures are followedReporting & Dashboards – delivering reporting and performance dashboardsTraffickingThe trafficking focus leads implementation of programmatic structural change and works to translate brand strategy to tactical reality.Setup & Launch - employ trafficking best practices to ensure accounts are created to allow effective managementOptimization - implement program additions and optimization-based structural changesQA and troubleshooting - ensure new elements are properly implementedTag ManagementManage the implementation and deployment of all tags on the website.Setup & Launch - configure tags based on vendor requirements while meeting internal data & security protocolsQA & troubleshooting - ensure that tags are firing correctlyBid/Budget ManagementThe bid/budget management focus leads implementation, quality assurance, and communication of daily bid and budget optimizations.Daily Budget Management - ensure budget pacing for each country is in line with budget targets and strategyDaily Bid Management - perform and implement keyword/audience bid changes to maximize ROIBid Management Improvement - contribute to bid strategy innovations and test new products when applicableThis role is a starting point for Peformance Media talent, and resources in this role should be motivated to excel and move forward as evidenced by demonstrated learning, skill, practice, and process.
Requirements: Planning of & working with strategic partners to identify new and innovative display strategies while measuring and communicating the business impact of the resultsManaging and analyzing daily integrated campaign performance of our programmatic display and other new media buysCommunicating internally and externally the value of various display formats, publishers, and other new mediaCompetitive analysis, marketplace analysis, and creation of POVs on various new display technologiesAnalyzing audience & user data, identifying and communicating growth opportunities and insightsComplete engine and technology platform certifications and stay current on changes to policies, products, and enhancementsImprove search/display knowledge and stay current on industry news through training sessions and reading books/publicationsLearn RTB best practices and be driven to increase tool, marketplace, client, and team knowledgePartner with various internal teams and external partners in the planning and execution of display media across formats, partners, and publishersKeeping a finger on the “pulse” of the RTB, programmatic, paid social, video and display marketsSkills & Experience2+ years of experienceIdeal candidate will have an undergraduate degree in Marketing, Finance, or EconomicsStrong analytical and implementation skillsExperience with DBM, AppNexus, Turn or equivalentBasic understanding of statisticsUnderstanding of direct marketing concepts and principles preferredEcommerce experience preferredSelf-starter, comfortable with ambiguity
Benefits: Competitive SalaryExciting and fast growing startup with a great cultureFull healthcare benefitsOne free return ticket per year
Fraudulent: 0