Inbound Marketing Manager
Location: AU, NSW, Sydney
Department: Marketing
Employment type: Full-time
Required experience: Mid-Senior level
Industry: Marketing and Advertising
Function: Marketing
Salary range: 100000-120000
Description: Dubsat provides an integrated suite of tools that helps organisations simplify the way they manage and distribute media. More than 10,000 media companies, including ad agencies, publishers, broadcasters & advertisers, rely on Dubsat’s products to simplify the process of creating, distributing and publishing advertising content.We are on the hunt for an Inbound Marketing Manager to lead the companys marketing efforts. We need someone who can help us continue the transition from outbound methods (cold calling, print advertising, etc) to Inbound methods, including SEO, Content Marketing (Blogging & eBooks), lead generation & nurturing.
Requirements: ResponsibilitiesYou will be responsible for the following:Manage the content strategy, aligning editorial direction with identified customer needs and Dubsat products.Oversee content production and content promotion to grow the Dubsat blog into a widely read, industry leading publication.Work with the content creator to develop high-quality, relevant ebooks and offers to capture leads.Work with content manager/promoter to come up with genius ways of leveraging and promoting content to drive qualified visitors and leads.Work with Sales to design and implement lead nurturing and scoring systems (using HubSpot) to turn leads into sales qualified leads.Ensure sales has the relevant content & collateral needed to close sales-qualified leads in record time.Devise and execute ingenious ways to promote new product & feature launches, leveraging all available channels (email, social, blog, etc) as well as working with our PR agency to inform relevant media outlets.Work with business stakeholders to set the marketing budget, and manage and monitor on an ongoing basis to ensure appropriate spending.Manage analytics accounts (Google Analytics, HubSpot), drive insights and iterate strategies based on data.Report back to the organisation on marketing activities and ROI, including key funnel metrics like visits, leads, etc.Lead a team of 2 (content creator and content manager/promoter) to achieve the marketing goals.About YouYou will have the following skills and capabilities:At least 3 years experience in Inbound/Content MarketingKnowledge of inbound marketing best practices, including SEO, blogging, social media, email marketing, lead nurturing, etc.Knowledge of Inbound Marketing tools such as HubSpot, Google Analytics, Wordpress.A good knowledge of Salesforce CRM.A good knowledge of marketing & sales alignment and how to combine the two units to achieve unified lead and revenue generation.GSD ability: The ability to just get stuff done.A working knowledge of the Adobe Creative Suite (primarily Photoshop & InDesign) would be also handy, as would some experience managing websites on Wordpress.Self-motivated and able to work in an agile environment
Benefits: In return for your valuable skills & expertise, you will receive:A competitive salary based on your enthusiasm, skills and experience.The opportunity for international travel, visiting and working with colleagues in our US, UK and NZ offices.An opportunity to re-build the marketing of a multi-million dollar, global organization leading the transition from an outbound approach to one focused on modern-day best practices in SEO, content marketing, social media marketing, email marketing, lead generation & nurturing and more.The opportunity to work with and be part of a senior management team in an expanding global business.An agile working environment with a lot of executive buy-in. All parties within the organization are onboard with Inbound Marketing, we just need someone to help us execute it.A great company culture (there’s free beer) and extremely flexible working hours.
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