eCommerce Manager
Location: US, NY, New York
Department: Marketing
Employment type: Full-time
Required experience: Associate
Required education: Bachelor's Degree
Industry: Online Media
Function: Marketing
Company profile: We're Food52, and we've created a groundbreaking and award-winning cooking site. We support, connect, and celebrate home cooks, and give them everything they need in one place.We have a top editorial, business, and engineering team. We're focused on using technology to find new and better ways to connect people around their specific food interests, and to offer them superb, highly curated information about food and cooking. We attract the most talented home cooks and contributors in the country; we also publish well-known professionals like Mario Batali, Gwyneth Paltrow, and Danny Meyer. And we have partnerships with Whole Foods Market and Random House.Food52 has been named the best food website by the James Beard Foundation and IACP, and has been featured in the New York Times, NPR, Pando Daily, TechCrunch, and on the Today Show.We're located in Chelsea, in New York City.
Description: eCommerce ManagerWe're Food52, and we've created a groundbreaking and award-winning cooking site. We support, connect, and celebrate home cooks, and give them everything they need in one place. We have a top editorial, business, and engineering team that’s focused on using technology to find new and better ways to connect people around their specific food interests. We offer superb, highly curated information about food and cooking and we sell all the kitchen and tabletop goods cooks need through our online shop, Provisions. Our site attracts the most talented home cooks and contributors in the country; we also publish well-known professionals like Mario Batali, Gwyneth Paltrow, and Danny #URL_f8bdb7044f98285561b5dc38b016e33e16a3136609688685af54c89a6104ed49# has been named the best food website by the James Beard Foundation and IACP, and has been featured in the New York Times, NPR, Pando Daily, TechCrunch, and on the Today Show. We're located in Chelsea, in New York City.Food52 is seeking a talented and ambitious eCommerce Manager to join our team. This is a great opportunity to influence the growth and direction of Food52.The eCommerce Manager will develop strategy and execute against that strategy across multiple platforms with the ultimate goal of driving revenue. We have a large, active audience, but we know there are millions more people out there who love cooking; we just need to find them and introduce them to Food52. This consumer-centric strategy should include activities directly related to commerce growth as well as subscriber acquisition. The candidate will have a minimum of 2 years experience in email, SEM/SEO, display, social media, and new platforms, and be able to think analytically to create and share the reports around these channels. Experience with monetizing video content, creative paid channels, and a background in working cross-functionally are pluses.This position is based in NYC and reports to the VP of Marketing and Business Development, and will be the 5th person on the team. You must love media, thrive on creative solutions, and be a team-player. We’re building a high quality brand. You’ll need to be nimble, creative, persistent, and a hard worker.Responsibilities:Plan and execute a digital marketing strategy, working closely with our VP of Marketing to make recommendations, execute AB tests and update on new upgrades and technologies. This includes:Email: Develop strategy for all email communication to Food52 database. Focus on segmentation, relevant and dynamic content, and behavior-based communication. Good sense of action-based messaging and ability to conceptualize and create emails through the lense of the customer lifecycle.SEM: Oversee Food52 Adwords account, top to bottom. Evaluate retargeting campaigns and constantly test and evaluate ROI.Social: Manage paid opportunities across Twitter, Pinterest, Facebook, and additional platforms relevant to Food52.SEO: Solid understanding of SEO and its ongoing evolution, as well as how to contribute to a long-term SEO strategy, including content, links, on-site optimization, and analysis.Analyze and provide regular performance reports to the team.ABL: Always be learning. Be ahead of the curve in monitoring the competitive space and spotting new trends in the digital world. We encourage creative thinking. We’re open-minded, so you should be willing to share new ideas.Besides brand marketing, support additional campaigns and digital needs across the company.Partner with other departments (editorial, product and business) to ensure all needs are being met, and within assigned budget.Requirements:Must be resourceful, motivated, detail-oriented, and have a born desire to multi-taskExperience in ecommerce and/or startup environmentMust have a strong writing voice and ability to self-editMust love numbers, data, and improving every metric possibleMust be personable, outgoing, and a team playerMust have a minimum of 2 years of direct digital and email marketing managementMust have previous knowledge of Adwords and Google AnalyticsKnowledge of Sailthru ESP a plusBackground in media, lifestyle, luxury businesses a plusMust be able to work independently to create recommendations and own your area of expertise, but also work with a close-knit teamBachelor’s Degree required
Requirements: Must be resourceful, motivated, detail-oriented, and have a born desire to multi-taskExperience in ecommerce and/or startup environmentMust have a strong writing voice and ability to self-editMust love numbers, data, and improving every metric possibleMust be personable, outgoing, and a team playerMust have a minimum of 2 years of direct digital marketing managementMust have previous knowledge of Adwords and Google AnalyticsBackground in media, lifestyle, luxury businesses is a plusBe able to work independently to create recommendations and own your area of expertise, but also work with a close-knit team.Bachelor’s Degree required
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