Residential Market Research Analyst
Location: US, NY, G
Employment type: Full-time
Required experience: Associate
Required education: Bachelor's Degree
Industry: Market Research
Function: Marketing
Salary range: 60000-65000
Description: We are hiring someone for this position who will provide research and analysis of existing data (tables, statistics, databases) and gather market-specific information (focus groups, opinion surveys, questionnaires) in order to focus the company's efforts on undeveloped market areas.   The position will require the preparation of mid-quarterly and quarterly reports to guide management in the allocation of our assets, whether purchasing and/or renovating residential properties and implementing promotional campaigns at the optimal effective level.  POSITION RESPONSIBILITIESIdentify geographic areas lacking in residential rental propertiesUse qualitative and quantitative research methods to collect data, including focus groups, interviews and surveysGather data on competitors and analyze their prices, sales, and method of marketing and distributionPrepare reports of findings, illustrating data graphically and translating complex findings into written textGather and synthesize data on prospective customer demographics, preferences and elasticitiy of demand to identify potential markets and factors affecting demand for rental unitsAssess promotional needs to determine optimal allocation of advertising budget between internet, newspaper and local community publications and advise on most effective means of reaching company goalsEvaluate market penetration and saturation by competitor companiesCreate and appraise procedures and techniques for collecting and aggregating data, such as opinion polls and questionnaires, or procure existing data from databasesReview industry statistics to determine residential real estate trends within targeted areasQuantify the effectiveness of marketing, advertising, and communications programs and strategiesAbout 6801 Realty Co., LLCWe are a statewide full service residential real estate management and development company with roots in Brooklyn, New York. We are proud that our properties and service have provided our residents with unsurpassed value for their hard-earned money.  We are an equal opportunity, affirmative action employer.  Women, minorities and people with disabilities are encouraged to apply.
Requirements: College graduate in Business, Economics or StatisticsTeam player with excellent interpersonal, analytical and reasoning skillsSelf-motivated, responsible and accountableAbility to communicate effectively in English and one of the following languages:  Turkish, Greek, Albanian and Romanian to serve our customer baseExcellent verbal and written communication skillsHighest levels of honesty, integrity and ethicsProficient in personal computer skills and in business-related computer softwareStrong Microsoft Excel (Advanced Excel skills and knowledge of VBA a plus)Prior work experience in a market analysis capacity (minimum one year)
Benefits: The working environment is professional yet we all know that all work can sometimes be stressful. To that effect, we do our best to include activities, such as Trivia Thursdays and group lunch outings.What began as an endeavor to manage one property has grown into a fast-growing yet highly agile full service residential real estate company.  However, we haven't lost touch with our founder's vision, which was focused on making each and everyone of our residents happy to come home.  This approach infuses everything we do, from scouting a location, to designing floor plans, hiring staff and going above and beyond the needs of our residents.
Fraudulent: 0