Social Media Manager
Location: GB, SOM, Clevedon
Employment type: Full-time
Industry: Computer Software
Company profile: Sparkol is a growing software company based outside of Bristol, UK.We specialise in making unique tools that help people get their message across without any design or technical know-how. The Sparkol team comprises talented developers, designers, writers, musicians and support staff.Our main product, VideoScribe, enables our users to create engaging whiteboard-style animations quickly and easily. It's used by thousands of business people, marketers, illustrators, video professionals, teachers and students, as well as regular folk with stories to tell.VideoScribe is available for desktop as well as iPad and Android apps.
Description: Sparkol is a growing, dynamic organisation that is rapidly expanding. We are seeking a full-time social media manager to join our fun loving and hardworking team. You will be responsible for driving forward the delivery of our social media strategy to increase engagement with customers.Working closely with the Experience and Client Services teams, you'll develop and implement social media campaigns, identify and engage with advocates and influencers, encourage adoption, and continue to build our brand presence in the social networking domain.You'll develop plans to swiftly extend the reach of the company's social media channels, including Facebook, Twitter and YouTube, and focus on delivering rich content, video and further digital media.Additionally, you'll support the Sparkol team by exploring competitor activity, reporting on the effectiveness of campaigns, and delivering key insight.At Sparkol, our mission is to help people engage their audience. Our products empower people to communicate more effectively, regardless of their technical ability.Our flagship product, VideoScribe, enables our customers to create their own whiteboard animations quickly and easily.In two years, VideoScribe has gained hundreds of thousands of users in over 135 countries, and our team has more than doubled to 36 people in the past year alone. If you're full of ideas and excited about helping people to communicate, there could be a place for you at Sparkol.Brief:Manage Social Media marketing campaigns and day-to-day activities including: Curate relevant content to reach the company’s ideal customersCo-ordinate, curate, and manage all published content (images, video, audio, and written)Monitor, listen and respond to users in a “Social” way while cultivating leads and salesConduct online advocacy and open stream for cross-promotionsDevelop and expand community and/or blogger outreach effortsOversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog)Design, create and manage promotions and Social ad campaignsCompile report for management showing results (ROI)As well as:Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriateDemonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metricsDevelop a strategy and implement a proactive process for capturing customer online reviews. Monitor online ratings and respond accordinglyMonitor trends in Social Media tools, applications, channels, design and strategyAnalyse campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaignsMonitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyse, review, and report on effectiveness of campaigns in an effort to maximize resultsSupport other team members in social publishingBring a new audience to VideoScribe via social media
Requirements: Core Skills:Accurate and clear writerSociable and responsible manner onlineAttention to detailImagination and eye for shareabilityVigilant and responsive to real time interactionsTechnically savvy, with a deep knowledge of Facebook, Twitter and YouTubeQuick learner, adapting new platforms quicklyEvangelist for the company and its productsSelf motivated and well organizedYou will:have a minimum of 1-2 years social media marketing experiencebe able to demonstrate how you have created effective social media campaigns for innovative brandsbe able to demonstrate how you have grown engagement within social networks for your brandshave experience in using social media measurement and insight toolsThe role:Full-time (37.5 hours per week)Based at Sparkol HQ
Benefits: 24 days holiday per year plus UK bank holidaysHealth cash planIncome protectionLife coverPrivate health coverFree daily lunches from local restaurantOpportunity for training days and growthChildcare vouchersCharity sponsorship fund availableYour choice of tools so you can do your best workCompetitive SalaryIf this job is for you, please send a copy of your CV and a covering letter to #EMAIL_9ba8d3f7fb3022a068ae9240152b51225b4823962e1b5d8e3f564e1cefc790a2#. To speed up the process please ensure you quote "REF: Social Media Manager 11/14" into the email subject line.We recommend you sign up for a free, 7-day trial of VideoScribe to try it for yourself.No agencies please 
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