Digital and Social Marketing Specialist
Location: US, PA, Pittsburgh
Department: Marketing
Employment type: Full-time
Required experience: Associate
Required education: Bachelor's Degree
Industry: Internet
Function: Marketing
Company profile: Everyone has a story to tell. Everyone is unique. Everyone wants to love and be loved. Everyone who wants to learn is willing to teach. As the Internet continues to grow, the world is becoming a much smaller place to pursue your true personal and professional interests.WeSpeke was founded in 2010 by Michael Elchik, an entrepreneur's entrepreneur, and Dr. Jaime Carbonell, Director of the Language Technologies Institute at Carnegie Mellon University. Our team brings together both depth and breadth in language acquisition, pedagogy, language technology, human computer interaction, Internet technologies and extensive early-stage international business experience.Our aim is to make language education engaging, fun and motivating by scaling a disruptive model for language education and cultural exchange. We are combining social networking, crowd-sourcing, web video, content and matching technology to allow anyone, anywhere at any time to teach, learn and practice languages and exchange cultures – for free!Among the benefits on offer (other than working on a groundbreaking product with a team of superstars) are free snacks and drinks, a fun office in a beautiful green area of Pittsburgh, medical insurance plan and a stock incentive plan for early employees.
Description: Collaborate with the product and marketing teams to develop marketing and communications plans that leverage the social media space.Manage and expand brand awareness across owned, paid, and earned social channelsCreate and execute the social media communications and ensure consistency of message across multiple channels.Manage and grow business presence across social media channels, including, but not limited to blogs, Twitter, Facebook, Pinterest, LinkedIn, YouTube, Instagram, Google+ and Tumblr.Monitor online conversations and postings and interact as appropriateLeverage measurement tools to provide progress reports and mine insights, while continually finding ways to improve on those metrics through testing and new initiativesWhen necessary, provide customer support and crisis management. 
Requirements: Required ExperienceBA or BS with focus on communication, marketing, journalism, new media, or languagesExperience with social media platforms, including, but not limited to Facebook, Twitter, YouTube, LinkedIn, WordPress, and Tumblr.Experience with leveraging social media management and analytics tools, including, but not limited to HootSuite, Facebook, Google AnalyticsExperience in writing, editing, and crafting content for the social media spaceInternational exposure and/or experience such as study abroad, study of a second language (preferably Spanish), or other learning opportunityKnowledge, Skills and Experience Working knowledge and real-world experience in managing and executing social media initiatives including Facebook, Twitter, and LinkedInKnowledge of digital marketing current best practices including knowledge of media strategy and understanding of digital production processesKnowledge of social media legal guidelines and etiquetteReal-world experience with tools for tracking and reporting metricsExcellent written communication skills (including proofreading) that are effective with social media marketingIntermediate level proficiency in a second language, preferably Spanish. Highly desirable, but not requiredUnderstanding of the importance of global awareness and connectionsSkills needed to work successfully in a tech start up environment including collaboration, flexibility, problem-solving, and creativityDesirable: working knowledge of Photoshop® and other digital media creation toolsRequired Soft QualitiesPassion for innovation Cross-functional teaming Preference for high-pace, goal-oriented environment Active communicator High work ethics Disciplined approach to software development Learning agility Problem solving and persistence skills
Benefits: Competitive salary commensurate with skills and work experience Company stock incentive program for early employees Exceptional medical insurance plan Flexible work hours Agile development process and open communication Open space work environment with natural light Free snacks, coffee and tea Windows, Mac or Linux computers – per personal preference Office building in beautiful green area Plenty of free parking space
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