Content Marketing Executive
Location: GR, E, Volos
Department: Marketing
Employment type: Full-time
Required experience: Associate
Required education: Bachelor's Degree
Industry: Internet
Function: Public Relations
Company profile: incrediblue is busting the myth that boating is only for the rich and famous by enabling any traveller to book an amazing holiday on a boat. As it happened in lodging and in transportation, incrediblue is changing the travel industry again, by introducing a whole new travel category; boating. Boating is the ultimate vacation with all the comforts of being at home while you are exploring new destinations.We are an innovation driven, committed and fun to be around team, where every contribution, no matter how little or big, counts. So if you're a passionate professional with solid experience who wants to work in a world-class internet company, you are in the right place. As with all incrediblue team members, we’re looking for someone who takes pride in their entrepreneurial spirit, discipline, proactivity, guerilla mindset and great teamwork skills. That’s us!
Description: Incrediblue is changing the way people experience holidays by enabling aspiring and experienced boaters to book unique boats directly from their owners. By integrating the 3 key industries of Internet, Travel & Nautical Tourism, we are busting the myth that boating is only for the rich and famous. We’re an innovation driven, committed and fun to be around team, where every contribution, no matter how little or big, counts. With growth comes great responsibility, so we are looking for skilled and excited professionals to join our team. As with all incrediblue team members, we’re looking for someone who takes pride in their entrepreneurial spirit, discipline, proactivity, guerilla mindset and great teamwork skills. That’s us!The Content Marketing Executive position, reporting directly to the CEO, is a very exciting role for a skilled story-teller with exceptional writing & communication skills. As you will create, implement, track and optimize content-related actions based on our plan, this position requires experience in Content, Communications or PR.This position requires knowledge of content marketing, the writing and editorial process & calendar, interviewing, storytelling and publishing content on the Web. You will be responsible for generating ideas for and writing website, newsletter, email, blog and social media content that fits with our content marketing strategy. You understand Brand Voice and can craft different messages to maximize engagement with a variety of audiences. Understanding of SEO is also important.A day-to-day view of the role includes the following:Write content & specs for Newsletters, Landing Pages, Press Releases, Site Pages and moreManage a team of content writers, produce and distribute our content across mediaDevelop written materials, story pitches, press releasesHandle Media inquiries, Blogger relationships and moreManage email marketing campaigns including planning, copy writing, list selection, scheduling, and reportingContinuously optimize content & copy used in campaigns based on metricsFormulate and implement a communications strategy around our user funnel to increase conversionsDesign seasonal, event-based and offer-based promotions
Requirements: Must have:3+ years of experience in a relevant field (Communications, Content, PR, Copywriting or Marketing)Passion for Incrediblue and our missionAbility to execute at both strategic and hands-on levels.Excellent copywriting & communication skillsProﬁcient in English (both verbal & written)Experience in leading and managing similar campaignsExperience in using Email Marketing tools like Mailchimp, etc.Bonus skills:Boating/Sailing Skills and ExperienceExperience in optimizing landing pages and user funnelsExperience in using Task & Project Management Tools like Trello, Asana, etc.Experience in using Design Collaboration tools like InVision, etc.Other European languages
Benefits: Competitive salary, depending on skills and experiencePrivate health insuranceDaily, Fresh, Greek Lunch (we order through our own custom app!)Unlimited Caffeine is on the house (Nespresso and more)Are you excited by the opportunity of becoming part of a young, ambitious and entrepreneurial team who is innovating 3 industries at the same time? Would you like to be an early employee of a well-funded, tech startup with incredible dynamics? If yes, apply now for the position of Content Marketing Executive here.
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