Paid Media Specialist
Location: US, FL, St. Petersburg
Employment type: Full-time
Required experience: Associate
Industry: Marketing and Advertising
Company profile: Founded in 1999, PowerChord is a leader in Digital Brand Management, specializing in the development of online channel management software that allows organizations to manage their brand and retail sales through an independent sales channel. The PowerChord Dealer Network System provides the independent dealer with a world class online retail presence; the objective is to drive business to the dealer’s web presence and ensure every dealer represents the client’s brand and products accurately, attractively and effectively.  As the success of our system grows we desire to retain our “small company” feel, valuing our employees, their families and our clients. We reward innovation, hard work and unconventional thought. We’re a fast-paced, energetic group that strives to get the job done right. Our collaborative efforts and progressive thinking have landed us on Tampa Bay’s Fast 50 list in 2010 and again in 2012. If our expectations meet yours come join our team.
Description: PowerChord is seeking a Paid Media Specialist who will be responsible for the day to day management of paid media (search, display, and video) campaigns for clients across Google, Yahoo, Bing and other ad networks.  This role will also be involved in designing and developing campaigns including but not limited to structure, keyword research, bid management, targeting and placement selection and management, and ad copywriting.The ideal candidate will hit the ground running and thrive in a fast paced, extremely detail oriented, go-getter environment and exudes a raw passion for paid media.  Absolutely must be the ultimate self-starter with experience managing several campaigns across multiple clients and be a team player with a keen ability to quickly identify areas of opportunity to improve campaign performance.
Requirements: Responsibilities:Conduct competitive and keyword research for new campaign builds or modsAssist with traffic estimates for new campaigns and annual planningProvide technical creative feedback to Digital Marketing Coordinator (DMC) and creative teams to ensure campaigns launch effectively with goals and objectives in mindParticipate in weekly meetings with account and digital management teamsOwn campaign performance monitoring and utilize data to optimize campaignsOwn day-to-day optimization for bid management, A/B testing, extensions, settings (device, scheduling, locations, ad rotation, etc.), budgets, exclusions, keywords (SQR – negatives, additions)Build campaigns, ad groups, and keywordsPerform quality assurance checks on new buildsGenerate and implement URL tracking parameters as requiredOwn campaign reporting and analysis as set forth by client and account managementComplete budget tracking worksheetsBuild and format reports/data for analysisWork with account management on KPI, goal and objective reviews, optimization suggestions and campaign improvementsWork with Digital Marketing Coordinator (DMC) to ensure creative assets and campaign requirements are finalizedMaintain working relationships with all vendors / ad networks and utilize as extension of resourcesAssist account management with client facing meeting preparation, conference calls and education/trainingHard Skills:1+ year of experience in paid search, media buying or other paid media rolesExcellent oral and written communication skills, with an emphasis on grammar and copywritingExtreme attention to detail and strong organizational skills with experience prioritizing multiple deadlinesAbility to prioritize and manage multiple tasks simultaneously in a fast-paced working environmentStrong Excel skills including quantitative and qualitative analytical skillsGoogle Analytics a plusExperience with Google AdWords / Bing AdCenter (if not certified, required within 90 days of employment)Soft Skills:Dedication to delivering a high level of serviceEfficient systematic approach, excellent time managementMust be able to work effectively as an individual as well as within a teamHigh level of initiative
Benefits: Amidst all the hard work there’s Benefits, Perks & FunWe hire talented people so you won’t be micromanaged14 days of vacation your first year – woo hoo!Unlimited coffee, cold beverages & snacksFlexible work schedule 7 a.m. to 7 p.m. (8 consecutive hours of your choice)Health is important – $20 per month covers medical, dental, vision, life, AADD & disability insuranceMonthly catered company Lunch & Learns (informative yet comical & employee presented)Annual Summer Bash – Our CEO (and former rocker) knows how to throw a partyNo dry cleaning needed – shorts and flip flops will doWe help you save (co. matched IRA), encourage you to learn (Tuition Assistance Plan), and want you to grow with us (we love promoting from within)For more information about our company, products, services and clients please visit us at #URL_af4e42913fcc7707bf70fd30392ca2587bbf2fce8d585c2863c82b0b3e85f5b8#.PowerChord is an equal opportunity employer.Must be legally eligible to be employed in the United States without sponsorship/transfer.
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