Head of Marketing
Location: US, , Brooklyn
Department: Marketing
Employment type: Full-time
Required experience: Executive
Required education: Bachelor's Degree
Industry: Financial Services
Function: Marketing
Company profile: CommonBond is building a new kind of value-driven financial services company.We are beginning our mission by tackling the broken student lending market, and changing the way people think about student loans with lower borrowing costs, a state-of-the art technology platform, and high touch customer advocacy.We are backed by by great investors, have a killer team, and are growing exponentially.More info on recent growth here: #URL_724362e31e8b9c5b4d975d5c95e080c2454b4580fe904efe6501a07862bf7c5f#
Description: CommonBond is building a new kind of value-driven financial services company.We are beginning our mission by tackling the broken student lending market, and changing the way people think about student loans with lower borrowing costs, a state-of-the art technology platform, and high touch customer advocacy.We are backed by by great investors, have a killer team, and are growing exponentially.More info on recent growth here: #URL_724362e31e8b9c5b4d975d5c95e080c2454b4580fe904efe6501a07862bf7c5f#We’re looking for a marketing leader to help us build a world class brand and accelerate our user acquisitions. A little about you: You’ve run a marketing team or organization before and you know what it takes to be successful. You’ve led a team and had P&L responsibility. You’ve either started from zero and built a sustainable business or taken a successful product or brand and made it truly special. You can operate across multiple marketing channels and with scarce resources. You know how to build a team and you get the best out of people. You might be an artist at heart, or a surgeon; ideally both. You have a history of success because you simply find a way to make things happen. You have a bias for immediate action and an uncanny instinct for channeling it effectively. Tomorrow is too late; yesterday is always on time. You’re good at what you do, and you know it because the results are on your side. But you’re also humble, and you’re looking to focus your talents on something you believe in. A little about us: CommonBond lowers the cost of higher education in the U.S. The platform connects student and graduate borrowers with individual and institutional investors to save borrowers money on their student loans and allow investors to earn a financial return. CommonBond is a fast-paced, exciting environment where new opportunities emerge every day. The Head of Marketing will be an emerging hire on a growing team at an innovative company that is on the cusp of scale. You will be the reason the company scales. You are definitely invigorated, maybe a little anxious, and above all excited by that fact.You will build a brand. And you will drive customer acquisition growth.To do so, you will put a marketing budget to work implementing campaigns across several online and offline channels, including Email, Display, Social Media and Affiliate. You will lead marketing campaigns that drive step-function change. You will design and implement A/B tests and other analytical frameworks for your campaigns.But unlike any other marketing roles you’ve heard of, you will also use your smarts, and your proven entrepreneurial spirit, to make things happen. Your disdain for meetings and heavy bias towards action will move the company forward. You will go rogue because you have the wherewithal to act on proven instinct without anyone or anything getting in your way. Time is not your friend, urgency is your default, and action is your north star.You love our customers. You want to share our products with them because of how helpful they will be. You wake up every morning overwhelmed at the thought of ensuring enough people take advantage of what CommonBond has to offer. Feeling overwhelmed drives you, rather than paralyzes you.A few specific channels we imagine you implementing and growing include:Email marketing–including acquisition, conversion, and ongoing engagement.Paid search across Google & BingPaid social - Facebook & Twitter and other platforms where relevantDisplay - both programatic and premium where it makes senseContent syndication (LinkedIn) and amplification (Taboola, Outbrain)RetargetingPartnership marketing collateral across email, newsletters, web ads, etc.ContentDirect mail
Requirements: Experience running a successful marketing organization.Startup experience is a major plus.Demonstrated track record of increasing acquisition and executing successful campaigns.Analytical approach to marketing - make decisions on numbers and statistical significance of testsExperience building reports, analyzing campaign data, and quickly learning as we grow.Demonstrated ability to thrive in a fast paced, rapidly changing environment.Strong written/oral communication skills, with an ability to create order and flexible processes when needed.Entrepreneurial, responsible, self-motivated, upbeat team player.Creative thinker and resourceful problem solver.Eye for designBachelor’s degree.
Benefits: Health care, paid gym membership, Friday team lunches, and a fully stocked kitchen
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