Marketing Executive
Location: GB, SRY, Surbiton
Employment type: Full-time
Industry: Broadcast Media
Function: Marketing
Company profile: Southern Cloud help you monetize your content through ad insertions and incremental subscription model without the cost and complexity of in-house development. Our solution enables your subscribers’ to watch your TV channels on any of their Internet connected devices. The solution combines the robust Southern Cloud platform with valued added components and services to provide everything needed to operate rich, branded, and valuable TV everywhere experience. We are able to create Apps for your channel in Samsung SmartTV, Apple iOS, Android, Microsoft Xbox, LG, Google TV, Roku, Sony Playstation, Yahoo Connected TV, Western Digital, Roku, Netgear NeoTV and other platforms.
Description: OTT/IPTV solutions provider is looking for a Marketing Executive with expertise in B2B marketing, Digital Marketing and PR. The person needs to have worked as a Marketing Executive in a Broadcast Technology Industry before.Responsible for Web, SEO, PPC, Social, Focused Advertising – both strategic and hands-on in style:-     To develop and implement a SEO strategy to increase organic search traffic.-     The Marketing Executive in London will perform ongoing PPC/SEO audits of the existing site including measuring performance metrics, researching key words and analysing competitors amongst other activities-     To manage and optimise the PPC campaigns-     To implement tools and processes for performance reporting and analysis including Google Analytics-     The Marketing Executive will keep up to date with social media networks/blogs and maintaining strong connections with Google and SEO
Requirements: Need to have PR & Creative skills:-     Entrepreneurial thinking and able to come with new strategies.-     To manage and review all digital and brand collateral including content, display banners, email templates, widgets, landing pages etc.-     To develop and implement a SEO strategy to increase organic search traffic.-     To improve the website content and user experience to increase engagement-     To seek new digital media and social channels to generate leadsMust have the commercial mind-set to articulate and deliver a sales journey & performance from digital presence.  Requirements:Educated to at least Bachelor Degree levelMin. 3 years proven digital marketing experience, media and telecom industry will be an advantageExperience in Google Adwords and Google AnalyticsGood experience of online including developing and executing campaigns, increasing traffic and improving page rankingsEvidence of generating ROI from PPC spendExperience of algorithms to improve search results and ROIDemonstrate sound understanding of the latest advancements in digital media and ability to effectively utilize these to generate leadsExperience creating HTML emailsExcellent copy writing and ability to demonstrate experience writing for digital audience, including searchEnglish speaker, both written and verbalThe ability to work on multiple projects and track progressThe candidate will drive to achieve marketing excellence in a fast-paced environment
Benefits: Competitive SalaryLunch provided at the office
Fraudulent: 0