Media Planner
Location: AE, DU, Dubai
Department: Marketing
Employment type: Full-time
Required experience: Mid-Senior level
Required education: Bachelor's Degree
Industry: Apparel & Fashion
Function: Marketing
Company profile: MarkaVIP is the leading online fashion destination in the Middle East and North Africa. We build and curate amazing products and services for families that appreciate fine name brands at a reasonable price. Our team of talented stylists, technologists and creatives are leading the way in customer experience and innovative online retail solutions.
Description: The Media Planner must have an inherent desire and need to bring something new to the table every day. Inspiration, application and leadership are going to be cost of entry. We’re looking for someone equally hungry to teach and learn and that can elevate our small, yet mighty department. Think of this role as a hybrid between a strategic consultant and a digital media planner. He/She will be working in partnership with our Marketing Director to spot trends, declare the digital future and understand consumer behavior, while aligning these with business objectives to deliver performance based outcomes.  He/she will keep the department updated on competitive activity and make proactive recommendations regarding digital strategies, new technologies and measurement techniques in order to help MarkaVIP win the marketplace. Vital to our efforts is the compilation and assessment of results and trends that impact future initiatives.  We need someone who questions everything, reshapes assignments and always looks to work on the next big thing.
Requirements: Leads strategic planning processes with Director, via development of strategic briefs and brainstorming sessions with individual channel, media and content teamsAbility to quickly tap into any of our licensed and/or priority competitive insight tools, knowing where and when data is valuable and able to inform strategic media and content opportunitiesSupports the growth of Planning & Insights to meet revenue goals by building strategic and creative digital marketing programs in Display, Mobile, Social and other Digital componentsUse digital marketing knowledge to bring valuable customer and marketing insight to every plan/project regarding trends, behavioral shifts, attitudinal dynamics that can improve Marketing KPIsKeep current on new Ad technologies and innovative solutionsjTrafficking ad tags and creative using 3rd party as server tools (DFA/Mediaplex)Analyzing campaign performance and recommend necessary optimizationsExcellent presentation and analytical skillsDevelop and adhere to written documentation such as project plans, proposals, presentations and case studiesEffectively manage projects from start to finish, with the ability to self-prioritize and manage stressful time framesStay up-to-date with digital (Search, Display, Video & Mobile trends and innovations)Discovering/introducing emerging platforms, technologies and opportunities for consumers to interact with our brand and add value to their journey.Responsible for weaving insights into strategies that inspire great and effective creative work. While digital may be at the core of his/her experience, the ideal candidate is passionate about brands and able to think strategically about applying brand-level ideas across initiatives through the funnelSkills & Experience3+  years of business experience in Marketing, Advertising, or Interactive Consulting, Agency experienceDigital advertising/planning experience in research and application of marketing strategyFamiliarity and ability to apply syndicated digital researchProven ability interact and develop strong relationships across departments and internal stakeholdersUnderstanding of other digital media channels such as search, video and affiliate marketingAble to synthesize data / research into insight and media / content recommendationsExcellent presentation and face-to-face skillsSelf-starter; motivated; energetic; Strong written and verbal communication skillsDegree with preferred concentration in Marketing, Advertising, or Design ResearchFlexible and capable of managing multiple tasks in a fast paced, high volume environmentStrong organization and time management skillsFast learner/study and has a passion for lifelong learning
Benefits: Competitive SalaryExciting and fast growing startup with a great cultureFull healthcare benefitsOne free return ticket per year
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