Social Media Manager 
Company profile: We're Food52, and we've created a groundbreaking and award-winning cooking site. We support, connect, and celebrate home cooks, and give them everything they need in one place.We have a top editorial, business, and engineering team. We're focused on using technology to find new and better ways to connect people around their specific food interests, and to offer them superb, highly curated information about food and cooking. We attract the most talented home cooks and contributors in the country; we also publish well-known professionals like Mario Batali, Gwyneth Paltrow, and Danny Meyer. And we have partnerships with Whole Foods Market and Random House.Food52 has been named the best food website by the James Beard Foundation and IACP, and has been featured in the New York Times, NPR, Pando Daily, TechCrunch, and on the Today Show.We're located in Chelsea, in New York City.
Description: Food52, the James Beard Award-winning online food community, recipe hub, and home and kitchen shop is seeking a Social Media Manager with strong communication skills, a metrics-driven approach, a love of food, and a deep well of ideas to help build and grow our social media presence.Work on something you care about: We're a mission-driven company with a goal of inspiring and helping people become confident home cooks. You’d be the front line of communication with our over-500k social followers, helping to build and enrich our community, spread our message, and grow our social presence.RESPONSIBILITIES:Manage and create content for all of our current social media channels daily, and work closely with other teams to coordinate editorial, advertising, and marketing initiatives.Brainstorm and execute new social campaigns for editorial content and our Provisions shop.Analyze and report on social media and related metrics, and use findings to inform future social strategies.Own the Food52 voice; engage with our community and followers in a funny, witty, warm, communicative, and knowledgeable way. Above all, the Food52 brand is a group of people who are united by their passion of food, and this should come through in your social posts.Work on finding the sweet-spot of balancing our content and commerce throughout social platforms to ensure maximum community engagement.Research and experiment with new social media platforms, strategies, partnerships, and content.Actively engage with our Provisions partners to share our social posts and promote product launches and editorial on their own social channels to expand Food52 following via like-minded audiences.Collaborate with our customer service team to proactively respond to brand comments and questions within a best-practices framework.
Requirements: 1 to 2 years experience managing other brands’ social media pages, and an in-depth knowledge of all social media channels -- especially Facebook, Twitter, Pinterest, and Instagram.An insatiable hunger to be on the cutting edge of social platforms’ best practices, and to be in touch with the latest news in the food world.You sweat the details. (All of them.) And you’re organized.You Instagram like mad. You love sharing things with the world.Excellent communication skills. You should enjoy talking with anyone (virtually or otherwise) about anything -- be they a community member, a Food52 team member, or a celebrity chef.You work (and even cook) well with others and you have a willingness to go above and beyond.You should feel comfortable giving, receiving, and managing feedback and constructive criticism.You’re cheerful under pressure, and you have a good sense of humor (i.e. think we're funny).You’re NYC-based.
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