NARRATIVE: Influencer Marketing Manager
Location: US, NY, New York
Company profile: We are not your average Monday mail recruiters. We are here to align stars and connect dots, not just match titles with positions & salary demands with salary offerings. Our approach is simple; we read between the lines to see YOU. Both of you. Employer and employee. You & Them is the most personal, innovative and open-minded professional recruiting can be. Or should be. Our network is a community of people with the same mentality; that work is a part of our lives and not the other way around. A creative community of great minds who seek minds that think alike.You & Them is Us. Real people. Nice to meet you.
Description: Narrative is looking for a Senior Influencer Marketing Manager to join our team in New York. With this role, you will report directly to the CEO. We are looking for someone that is:● well connected● proactive, detail oriented and professional● a master negotiator● comfortable working closely and collaboratively across the entire agency● willing to go above and beyond the call of duty● experienced in pitch workAs the Senior Influencer Marketing Manager, you obsess over people across all walks of life. You know thein’s and out’s of the industry, and you have a knack for identifying and connecting with talent. You knowtheir story, background, favorite color and a lot more that make you a little creepy if this wasn’t your field ofwork. You’re smart, articulate and base your decisions on data and strategic thinking. You are an influencerin your own right, and possess the ability to persuade at will.You will be immediately injected into our yearlong music activation – ADD52 to help drive engagement anddefine/execute marketing initiatives with and through influencers. ADD52 is a talent discovery platformreinventing how emerging artists and fans find, share and listen to music. Created by Russell Simmons andSteve Rifkind in partnership with Samsung, ADD52 gives unsigned artists the opportunity to get discoveredand signed by All Def Music.
Requirements: GENERAL RESPONSIBILITIES● Conceptualize, create, manage and execute all influencer marketing initiatives through completion ensuring all aspects align with client goals.● Work closely with agencies, publicity departments, management, production houses and media to execute celebrity/influencer seeding strategy.● Leverage influencer marketing programs on social media platforms. Track social media engagement, create content, and increase social interaction and relevance.THE TALENT AND YOU● Manage national and regional events, including sponsorship activations.● Create and analyze reports + establish KPIs that measure the impact of the influencer marketing program to better serve future strategies.● Identify new passion groups and individuals we should engage with.● Work with clients, partner agencies and 3rd party vendors on joint activities.● Work with product team to give feedback regarding features and optimizations that will drive user/influencer growth.● Research and identify prospective influencers (including/not limited to: blogs, Twitter, Instagram, Vine, YouTube, etc.).● Help coordinate influencer communications and plan activities.● Develop and execute influencer marketing programs that drive sales and generate positive brand exposure.● Establishing contact, seed and manage influencer relationships on an ongoing basis.● Lead the influencer communication strategy and delivery of content through various mediums.● Manage talent negotiations and working closely with legal to draft talent agreements/contracts.● Activating talent against client’s goals and objective. Working closely with talent to develop content and platforms.● Maintaining talent schedule to ensure that we are aligned with timelines/ deliveries.REQUIRED SKILLS● Must have 5+ years of PR/digital marketing and/or influencer marketing experience.● Expertise in building communities and key relationships.● Knowledge and expertise in using various social media platforms.● Advanced proficiency with PR applications, Keynote, MS office Suite, Google Docs.● Keen sense of awareness of influencer/celebrity culture.● Excellent project management, organization, communication, writing and relationship building skills.● Well versed in marketing strategies across multiple categories.● Proven successes in both traditional and interactive PR channels.● Collaborative with a solutions oriented attitude and a willingness to pitch in when necessary.● Ability to work on multiple projects simultaneously with tight deadlines.● Has a clear understanding of industry standards and practices.● Strong analytic skills and ability to think strategically and applying them.● Continually working to understand the clients, their industry & how we can make a difference in their business.
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