Head of Marketing 
Location: GB, , London
Department: Marketing 
Employment type: Full-time
Required experience: Director
Industry: Entertainment
Function: Marketing
Company profile: London's Going Out App! Explovia simply and brilliantly combines Group Chat with Event Booking.We're looking for people whose eyes widen and mouths open when they see the opportunity of local commerce powered by mobile and social.
Description: Explovia Overview:        Explovia is a start-up on an ambitious mission to spark conversations about things to buy – starting with tickets to London’s events.We have launched with an iOS and Android app with content managed internally via desktop. We currently target London, with the clear ambition to expand across other major cities.We are a founder-funded, well-capitalised business that is positioned to disrupt the world of mobile messaging, social sharing and buying. We are a friendly and experienced team who have previously worked in management and leadership roles at Virgin, Group Commerce, Key Noir, Goldman Sachs and Rocket Internet amongst others.Position Scope:                                    Explovia is looking for an experienced Head of Marketing with a successful track record in launching mobile apps combined with a strong background in social, as well as either retail or ticketing e-commerce.The successful candidate will have a passion for e-commerce and events, a deep understanding of the current mobile app landscape, and a strong background in developing and executing bold and creative merchandising and promotional campaigns for a mobile and/or web product.At Explovia things move fast. If you're competitive, want to work with smart, creative and energetic people and possess the initiative, confidence and good judgment to make independent decisions every day - then you're probably the perfect addition to our growing team.You’ll own highly visible programmes and projects, develop and implement campaigns based on customer and business data, and measure and react to their performance.The candidate will be able to:Drive quality app downloads and generate revenue. Oversee content marketing, digital asset creation, online advertising and performance marketing.Take the lead on all web, SEM, online and offline marketing.Be a strategist with a proven track record of management, initiative and creativity.  Role and Responsibilities:            BrandingCraft, evangelise and evolve a clear and compelling value proposition for the product – both internally and externally.Write strong copy, including irresistible calls-to-action, for targeted audiences.Ensure that all activity is on brand and complimentary to other channels. Marketing & Product StrategyWork with the Product Development and Business Development teams to develop the acquisition and retention strategy for users (B2C) and partners (B2B) of the Explovia app.Lead the creation, execution and analysis of campaigns through the following channels:          - Social networks          - Incentivised networks          - SEO          - PPC          - Mobile Media          - Potential 3rd Party Partnerships including network operatorsAnalyse potential partner relationships for the product to ensure best market positioning.Define and execute an operational strategy that allows for improvement of the existing product as well as driving the innovation of new ideas. EventsDevelop and implement, in coordination with the commercial team, and events strategy to promote and market the mobile app to prospective users.Identify relevant partners with whom to co-produce “Explovia Presents” events.Market and promote events successfully so as to return a positive ROI through user acquisition. CommunityUnderstand the app’s users, their problems, needs and questions, and use this to improve the app. Foster a community of users around the app. Competitive AnalysisConduct market analysis to ensure competitive analytics are accurate.Seek out and be aware of how and where the latest digital innovations could apply to Explovia.Monitor and communicate competitor activity.Planning, Budgeting and PerformanceOwn the mobile marketing activity budget, forecasting spends and ROIs.Build an appropriate campaign mix based upon projected and historical ROI analyses.Analyse data and produce dashboards and reports to track/inform internal performance. 
Requirements: University degree.Five to 10 years of relevant work experience in an early stage company.Successful development and execution of a brand strategy from inception.Significant experience with mobile app releases, B2C eCommerce and online products.Demonstrated success defining and launching mobile applications.Strong knowledge and understanding of the London going-out scene.Ability to test branding messages, marketing and promotion campaigns with users and iterate quickly to maximize ensure maximum effectiveness and engagement by users of the mobile app.Track record of successfully building and communicating with communities.Hunger and ambition.Extensive budget and stakeholder management skills.Ability to analyse data quantitatively and use customer research, data and metrics to back up assumptions, identify opportunities, and assess the efficacy of marketing programmes.Experience in building and managing roadmaps.Excellent project management skills, including work prioritisation, planning, and task delegation.Knowledge of ecommerce and events industries.Advantageous:Event marketing and promotion (from conception to execution).Extensive network of relationships within the London start-up community. 
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