Content Marketing Manager
Location: US, NY, New York
Department: Marketing
Employment type: Full-time
Required experience: Associate
Required education: Bachelor's Degree
Function: Marketing
Company profile: Indicative is changing the way internet business make decisions with data.Our web and mobile analytics platform empowers businesses to optimize acquisition, conversion and retention, monitor critical KPIs in real time, and explore every piece of their company and user data, all with a few clicks in a web browser while eliminating the need to build, scale, and maintain a complex data warehouse.
Description: Indicative is changing the way internet business make decisions with data.Our web and mobile analytics platform empowers businesses to optimize acquisition, conversion and retention, monitor critical KPIs in real time, and explore every piece of their company and user data, all with a few clicks in a web browser while eliminating the need to build, scale, and maintain a complex data warehouse.We are tackling a huge problem in a huge space with a killer team backed by great investors - and we're looking for a critical piece of the puzzle.Content is a key engine of growth for a B2B software company like Indicative, and the Content Marketing Manager role will sit in the driver's seat.You will be responsible for the execution of Indicative's content marketing strategy, as well as contribute heavily to other areas in marketing, including but not limited to website copywriting, product marketing, sales materials, paid advertising and retargeting, SEO, and PR.Your primary objective out of the gate will be to write one 1500-3000 word piece a week that cuts right to the heart of our customers needs, wants, and desires, and will regularly be syndicated in leading tech and business publications.You will also should make an immediate impact on our broader marketing efforts, particularly in regards to how we communicate our bold vision to the outside world, as well as helping drive our digital advertising, SEO optimization, and PR efforts.Long-term, you will spearhead new customer acquisition initiatives that we haven't even thought of yet.Whether you consider yourself right now primarily a copywriter or a full-stack growth hacker, you should want and demand to play a key role in all areas related to growing our customer base.You will report directly to the CMO, and for the right candidate, there is unlimited potential for growth within the company.
Requirements: Essential:Unparalleled ability to communicate in both written and verbal form with clarity, persuasion, intelligence, and engagement.Deep empathy and understanding of the customer and how to win hearts and mindsInfinite curiosity and desire to understand the "why" and not just the "how"Raw, un-adulterated hustle layered with incredible focus, time management, and maturityWritten work that you can share that demonstrates your communication capabilityA cover letter that describes who you are, what you've done, and why you want to join Indicative in 3 sentences or lessPreferredStartup experience2-5 years of experience as a copywriter, content marketer, acquisition marketer, social media maven, or other related roleBachelor's degree
Benefits: Great healthcare and employee benefits, top of the line Mac hardware, unlimited snacks and a fully-stocked drinks and beer fridge, team lunches on Fridays, regular happy hours, great office location in Union Square near all major trains
Fraudulent: 0