Search Marketing Specialist
Location: US, MA, Boston
Department: Marketing
Employment type: Full-time
Industry: Computer Software
Function: Marketing
Company profile: Workable is a venture-backed startup making cloud-based recruitment software for fast-growing companies around the world. We're looking for people who want to change the way companies and people meet each other.Life at WorkableAt Workable we are creating an environment that has all the excitement and intellectual stimulation of a startup, minus the fads and pretension. We don't work 80-hour weeks, but we do work in an efficient and disciplined manner. We don't have ninjas and rock stars, we have people who are outstanding at what they do. We don't think it's old fashioned to have a sensible business model and we enjoy working with smart people.> learn more about Workable and our employee benefits
Description: Workable is a venture-backed startup developing recruiting software for SMEs and high-growth tech companies. With offices in East Coast USA and Europe, we serve thousands of enterprise users all over the world. The company grew tenfold over the past year and is fast becoming the product of choice for employers with under 1,000 staff.The majority of our customers discover, try and adopt our product online through inbound marketing and PPC channels. Through a combination of frictionless, self-service product adoption and expertly executed SEO/SEM lead generation, Workable relies on low CAC to reach a large market that has been inaccessible to traditional enterprise software with high-touch sales models.In this role, you will be at the center of our inbound sales operation. You will be designing, managing and optimising our online marketing operations including SEM, facebook/twitter PPC and other paid lead generation channels. You will be reporting to the VP of Marketing and your responsibilities will include:Tracking, reporting and analyzing inbound traffic and conversion data, identifying trends and insights in order to achieve maximum ROI in paid channel campaignsManaging campaign budgets making spending strategy recommendations.Optimizing copy and landing pages for search engine marketingPerforming ongoing keyword discovery, expansion and optimizationResearching and implementing search engine optimization recommendationsResearching and analyzing competitor advertising linksWorking with the development, editorial and marketing teams to drive SEO in content creation and content programmingThis position is part of our East Coast USA operation based in Boston, MA. However we are open to consider candidates who can work on our NYC office or in other locations, as long as they will have some flexibility to travel on a semi-regular basis.
Requirements: You must have:Background/education in engineering, statistics or other technical/quantitative field.Demonstrable SEM experience managing PPC campaigns on Google, Facebook and other channels.Solid understanding of performance marketing, conversion, and online customer acquisitionIn-depth experience with website analytics tools and methodologies
Benefits: Our goal is to create a company where employees enjoy benefits that make them more productive and contribute directly to the development of their professional skills. We want to be able to attract the best of the best, and make sure they keep getting better. On top of an exciting, vibrant and intellectually challenging workplace and a competitive salary, we are offering:Stock option planPrivate health insurance planFree meals, snacks and beveragesWorkstation hardware of your choiceLicenses for the software and working tools of your choice Educational expense budget for buying books, online seminars, etcAttendance expenses paid for at least one conference or workshop of your choice per yearLending support to your personal experimentation and research projectsFlexible working hours, ability to work from homeWorkable is most decidedly an equal opportunity employer. We want applicants of diverse background and hire without regard to race, color, gender, religion, national origin, ancestry, citizenship, disability, age, sexual orientation, or any other characteristic protected by law.
Fraudulent: 0