Head of Marketing
Location: US, CA, San Francisco
Employment type: Full-time
Required experience: Executive
Required education: Bachelor's Degree
Industry: Computer Software
Function: Marketing
Salary range: 100000-130000
Company profile: We consider ourselves the ultimate solution for real estate data and analytics. There's a huge demand for streamlined and customizable data analytics in commercial real estate and we have only broken the surface--we are quickly expanding our client base and are looking to grow our team with it.We are a small team of 10, but we are expanding fast! We hail from all across the country and have various interests (from gaming, to sports, to...crocheting llamas!). We are a very diverse group, but we all have a passion for learning, growing, and DATA! We work hard, but we know how to have a good time throughout. (Good times ensured by our Mascot and VP of Fun, Bandito.)We’re changing the game and are looking for fun, innovative, hard-working people to come along with us for the ride!
Description: Rentlytics is expanding its Marketing Team and looking for a dynamic leader who is ready to drive the enterprise facing Marketing strategy and execution. Reporting to the CEO, you will help build Rentlytics' brand, market awareness and demand generation by leading the overall marketing strategy for Rentlytics Products and Corporate Image. You will also be responsible developing and leading Rentlytics' Brand, Content, Creative, Communications, Media, and PR.   As the Head of Marketing, you will:Define and lead Rentlytics brand strategy, positioning, values and aesthetic.Manage brand consistency across all marketing communications and product marketing.Drive user awareness and adoption for Rentlytics enterprise products. Lead strategy for growth hacking and customer acquisition.Oversee business intelligence for the organization and ensure analytics are being leveraged to facilitate and scale growth.Drive customer acquisition, lead generation and inbound marketing for advertising and partner products. This includes optimizing lead conversion rates and cycle times at each stage of the demand funnel, and delivering closeable marketing qualified leads to the Sales teams through an innovative mix of marketing programs, content strategy, and the application of high-scale marketing automation.Oversee the processes to execute the brand vision, ensuring that brand content and image creation optimizes current brand opportunities while developing new marketing approaches that are consistent with the brand and vision.Drive and manage communications resources to drive market awareness, media coverage, and word of mouth among key influencers, analysts, and the media through media and social channels.Establish, track and assure adherence to marketing budgets, launch schedules, campaign and marketing objectives.
Requirements:  As the Head of Marketing you should have: 10+ years in brand development, communications, and media and/or related marketing experience in the software or high tech industry; Marketing, Product/Program Management, Product Marketing roles – experience in SaaS Business Development, Sales or Strategic Planning a plusBachelor’s degree required, MBA preferredHave scaled a high-growth company and know what that looks and feels likeBrand Savvy - understand the intersection of corporate branding and specific product marketingTech Savvy -  able to harness new media effectively internally and externallyDemonstrated leadership skills with the ability to influence and drive changeExperience in SEO and SEM focused on B2B for mid-sized and large businessesRelevant experience in marketing automation, lead scoring, and nurturing in a demand funnel frameworkTrack record of building and driving successful marketing strategies, plans, and resultsIn-depth knowledge and understanding of social media platforms (Facebook, Twitter, YouTube, Google+, Pinterest, Foursquare, blogs, etc.) and how they can be deployed in different scenariosMust be a creative thinker and be a good creative writer, samples welcomeHighly innovative individual with strong business acumen and proven track record of identifying, testing and launching new social prograAble to demonstrate how social campaigns deliver impact to broader company business and marketing objectivesAbility to work individually and with cross functional teams to develop consensus within diverse groups and drive resultsAbility to prioritize and multi-task in a fast paced, changing environmentExcellent analytical, critical thinking, and problem solving skillsStrong organizational skills and attention to detailStrong financial and business analytics acumenThe ability to work effectively in a fast-paced environment, with the agility to respond to new and changing requirements based on both a dynamic market and company environmentBe results-oriented, with a discipline of measurement and improvementStrong communicator, both written and oral, with an ability to use those skills to drive change, influence outcomes and gain the confidence of others.Demonstrated skills, knowledge and experience in the design and execution of integrated marketing campaigns, both online and offline.
Benefits: We do everything we can to help you do your best work. You will enjoy:working with an amazing team of smart, talented, and fun people in a great, lively workplace in SoMaa superior work/life balancetop-of-the-line hardware and systems for both Engineering and Business Teamsdaily lunches and fridges stocked with high-quality food and drinksbeer on tapmedical and dental benefits for employees and eligible dependentsa gym stipenda dog-friendly workplacefun team events and outingsunlimited vacation and sick leavea fun, creative, and inspiring work environmentPlease note: Principals only please. 
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