Head of Global Research
Location: GB, LND, London
Employment type: Full-time
Required experience: Director
Required education: Unspecified
Industry: Market Research
Function: Research
Salary range: 40000-100000
Company profile: We are shaking up the consumer insight space harnessing leading edge wearable technology. Our clients include several multi-billion dollar brands, retail stores and the largest advertiser in the world. We exclusively do large projects for leading companies and this has had us running projects on a global scale from Africa to the Philippines, Latin America and here in London.Our technology automatically time tags, indexes and organises video in our insight dashboard, detecting human voice and automatically subtitling and scheduling translation by one of our translation team. In the background a powerful machine learning AI helps do heavy lifting and task organising that previously took months. This allows us to execute trials with large numbers of respondents over many hours in a matter of days - ready for insight analysis.In addition, we record and detect all the advertising that large focus groups of individuals are exposed to, measure the quality of their interaction and evaluate how effective those advertisements, and media channels, were in driving purchasing or behavioural changes. We are currently trialling this to price print advertising in India. We also have our own pair of video glasses in the works with hidden built-in eye tracking.
Description: This is what you are going to get out of thisThis is the opportunity to run a market research agency backed by cutting-edge engineers and technology. You will grow the agency quickly, hiring as is required to staff the projects we win (3 months ago this was 2 projects, right now we are running on-the-ground trials in 19 countries). We aren’t looking for the most senior person, but the most impressive. You need to be hungry. As we are young you will be getting equity in the business - everyone on the team is. Our goal is to maximise the value of that equity, everyone aligned.You will work directly with the CEO to:Set strategy for both agency and technologyManage key relationships with senior directors at the world’s largest brandsEnsure the team continues to deliver at an extreme highly quality as we growLead the agency arm of the businessFind optimal product-market fit for the software arm of the businessThis is why you should be excited about See Through #URL_b6a46a5c88af0c5bf02641291bdac5f80112b04b63e6a04a7d3e68f69b6ff1fb#We are shaking up the consumer insight space harnessing leading edge wearable technology. Our clients include several multi-billion dollar brands, retail stores and the largest advertiser in the world. We exclusively do large projects for leading companies and this has had us running projects on a global scale from Africa to the Philippines, Latin America and here in London.Our technology automatically time tags, indexes and organises video in our insight dashboard, detecting human voice and automatically subtitling and scheduling translation by one of our translation team. In the background a powerful machine learning AI helps do heavy lifting and task organising that previously took months. This allows us to execute trials with large numbers of respondents over many hours in a matter of days - ready for insight analysis.In addition, we record and detect all the advertising that large focus groups of individuals are exposed to, measure the quality of their interaction and evaluate how effective those advertisements, and media channels, were in driving purchasing or behavioural changes. We are currently trialling this to price print advertising in India. We also have our own pair of video glasses in the works with hidden built-in eye tracking.
Requirements: This is what you will need to win the role- Notable experience in FMCG qualitative market research / consumer insight- At least 5 years experience including experience managing an insight team- Experience in global research (not just in-country)- Experience in media research an advantage but not mandatory- Exposure to media planning or buying an advantage but not mandatory- Exposure to quantitative research also a strong advantage- Leadership- Ability to take on a high level of responsibility and ownership- Evidence of previous over-achievement- Excellent organisational skills- Finds variance exciting rather than stressful- Well-trained eye for quality- Hiring. Do you know what you look for in an employee?
Benefits: This is everything else you need to know- Our office is a converted 19th century stables by the Camden Lock and Primrose Hill- Yoga is Tuesday evening, on us and optional- Salary is competitive depending on experience and part cash, part equity- We are a startup with a professional culture
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