Marketing Analytics Lead
Location: US, CA, Los Angeles
Department: Marketing
Employment type: Full-time
Required experience: Mid-Senior level
Required education: Bachelor's Degree
Industry: Internet
Function: Marketing
Company profile: MeUndies is a lifestyle brand that is transforming the way people perceive and purchase their basics. As a vertically integrated, direct-to-consumer company we do it all: from design and manufacturing, to marketing and web design & development, to fulfillment and shipping, MeUndies delivers The World’s Most Comfortable Basics with a relentless emphasis on quality and service. Our commitment is to deliver a memorable customer experience, and our Customer Experience team spearheads this effort by overseeing strategy, technology implementation, and execution.
Description: MeUndies is a lifestyle brand that is transforming the way people perceive and purchase their basics. As a vertically integrated, direct-to-consumer company we do it all: from design and manufacturing, to marketing and web design & development, to fulfillment and shipping, MeUndies delivers The World’s Most Comfortable Basics with a relentless emphasis on quality and service. Our commitment is to share MeUndies with the rest of the world, and our Marketing team spearheads this effort by crafting and telling our brand story through all relevant channels. We’re looking for a data-driven Marketing Analytics Lead to understand key customer insights, create attribution and predictive models, and drive key marketing, product, and business decisions that accelerate the growth of our brand.WITHIN THE FIRST YEAR, WE EXPECT YOU TO:Monitor all stages of the customer acquisition funnel, measure performance across all marketing channels, and create models to drive key marketing, product, and business decisions.Evaluate the performance of all marketing campaigns and uncover opportunities to improve customer acquisition and retention.Create and maintain weekly campaign performance reports to provide key learnings and feedback (i.e. trends, patterns, irregularity) for the Marketing team. Unearth actionable insights through both qualitative and quantitative research and provide optimization recommendations for future execution.Develop and maintain KPI reports that tell the story behind the data to non-technical team members so they can execute more effectively.Recommend budget allocations based on analytics and KPI reports.
Requirements: ABOUT YOU:3+ years of experience as a Data Analyst or Data Scientist, preferably at an e-commerce brand with a high volume of complex data.You're an expert in Excel and analytics tools (i.e. Google Analytics, SQL, Omniture/SiteCatalyst).You’re able to effectively zoom in and zoom out - high-level focus on the bigger picture while getting in the weeds to ensure flawless execution.You are passionate about analytics and the “story” that data can tell you.You're innately curious and will stop at nothing to tackle and solve the most difficult of challenges.You are laser focused and have incredible attention to detail.You’re a creative problem solver who is adept at rolling up your sleeves and working efficiently in a fast-paced environment.You’re in it for the long haul and experienced at thriving in a fast-paced, startup environment.You don’t take yourself too seriously and believe a winning culture is an essential ingredient to building a great company.
Benefits: WHY WORK AT MEUNDIES?We're a fast-growing, VC-backed company that is laser focused on owning the basic apparel market.We're looking for extremely talented and equally fun individuals to play an irreplaceable role in accomplishing that core mission.Our HQ is located in beautiful Los Angeles, CA.We offer competitive equity/salary packages, full health benefits, and a generous vacation policy.We offer all the latest and greatest hardware/software (i.e. MacBook Pro, monitor, etc.) to help you perform at your best.We have tons of fun (some would say too much fun?) at team events throughout the year: epic team dinners, holiday parties, birthdays, and Sunday Fundays are our specialty! We offer all the ridiculously comfortable underwear you can ask for. But on top of free underwear, when you join the MeUndies team you become part of our family: a family striving to create the best lifestyle brand of our generation.So now it’s on you - do you have what it takes? If so, let’s talk.
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