Digital Manager
Location: US, NY, New York
Department: Marketing
Function: Marketing
Company profile: We're Food52, and we've created a groundbreaking and award-winning cooking site. We support, connect, and celebrate home cooks, and give them everything they need in one place.We have a top editorial, business, and engineering team. We're focused on using technology to find new and better ways to connect people around their specific food interests, and to offer them superb, highly curated information about food and cooking. We attract the most talented home cooks and contributors in the country; we also publish well-known professionals like Mario Batali, Gwyneth Paltrow, and Danny Meyer. And we have partnerships with Whole Foods Market and Random House.Food52 has been named the best food website by the James Beard Foundation and IACP, and has been featured in the New York Times, NPR, Pando Daily, TechCrunch, and on the Today Show.We're located in Chelsea, in New York City.
Description: Food52Food52, the James Beard Award-winning online food community, recipe hub, and home and kitchen shop is seeking a Digital Manager to join the marketing team.Work on something you care about: We're a mission-driven company with a goal of inspiring and supporting home cooks. You’d be helping to build the best collaborative and comprehensive cooking experience online.Digital ManagerFood52 is seeking a talented and ambitious Digital Manager to join our team. This is a great opportunity to influence the growth and direction of Food52.The Digital Manager will develop strategy and execute against that strategy across multiple platforms with the ultimate goal of driving revenue. We have a large, active audience, but we know there are millions more people out there who love cooking; we just need to find them and introduce them to Food52. This consumer-centric strategy should include activities directly related to commerce growth as well as subscriber acquisition. The candidate will have a minimum of 2 years experience in SEM/SEO, display, social media, and new platforms, be motivated by data and able to create and share the reports around these channels. Experience with monetizing video content, creative paid channels, and a background in working cross-functionally are pluses.In addition, this person will have the technical chops to build sophisticated reports on key performance metrics and to make all of the data we have on our users and customers organized and accessible throughout our company.This position is based in NYC and reports to the VP of Marketing and Business Development, and will be the sixth person on the marketing team. You must love media, thrive on creative solutions, and be a team-player. We’re building a high quality brand. You’ll need to be nimble, creative, persistent, and a hard worker.Responsibilities:Plan and execute a digital marketing strategy, working closely with our VP of Marketing to make recommendations, execute AB tests and update on new upgrades and technologies. This includes:SEM: Oversee Food52 Adwords account, top to bottom. Evaluate retargeting campaigns, PLA’s, keyword strategies, and constantly test and evaluate ROI.Social: Manage paid opportunities across Twitter, Pinterest, Facebook, and additional platforms relevant to Food52.SEO: Solid understanding of SEO and its ongoing evolution, as well as how to contribute to a long-term SEO strategy, including content, links, on-site optimization, and analysis.Create and manage tracking tools:Partner with the tech team to instrument tracking of conversions and behavior throughout the site with all of the metrics tools we use.Partner with the social media and editorial team to advise on best practices on making social media posts and editorial content trackable.Understand most important metrics and how to collect data, and then present it not just in numbers but with key takeaways as well.Analyze and provide regular performance reports to the team.ABL: Always be learning. Be ahead of the curve in monitoring the competitive space and spotting new trends in the digital world. We encourage creative thinking. We’re open-minded, so you should be willing to share new ideas.Besides brand marketing, support additional campaigns and digital needs across the company.Partner with other departments (editorial, product and business) to ensure all needs are being met, and within assigned budget.Develop strategic direction for the brand in the digital space, as well as understand how the digital strategy connects to our offline activations and presence.Make all of the data we have on our users and customers organized and accessible throughout our company.
Requirements: Must have a minimum of 2 years of direct experience managing paid digital channels (SEM, Social, etc...)Must be resourceful, motivated, detail-oriented, and have a born desire to multi-taskExperience in ecommerce and/or startup environmentMust be personable, outgoing, and a team playerMust have a strong writing voice and ability to self-editMust love numbers, data, and improving every metric possibleMust have previous knowledge of Adwords and Google Analytics and internal database systemsBackground in media, lifestyle, luxury businesses a plusMust be able to work independently to create recommendations and own your area of expertise, but also work with a close-knit teamStrong understanding of the mechanics of how digital tracking works - url parameters, cookies, conversion pixels and a good sense of how to organize and analyze conversions at a high level.Comfort with SQL and ability to pull data directly from our mysql database to report on key measures of success and to make data accessible to other teams in a format they can take and run withExperience with a scripting language such as Perl, Python or Ruby to help glue and analyze data from different sources a strong plusBachelor’s Degree required
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