City Marketing Manager
Location: US, DC, Washington
Employment type: Full-time
Required experience: Mid-Senior level
Required education: Bachelor's Degree
Industry: Marketing and Advertising
Function: Management
Company profile: Meet cove, a network of neighborhood productive spaces with a community defining how to be productive together. We are a DC-based startup that launched in September 2013. Members of the cove community come from different backgrounds and work environments. We know all too well about trying to work at the kitchen table, getting lost in a row of cubicles, or fighting to find an outlet in the coffee shop. We created cove with a simple objective: building places you want to be. We've got all the basics covered—fast wifi, color printers, spiffy conference rooms, free coffee. So ditch the coffee shop, boring cubicle, and lonely living room, and come be productive at cove! We have five locations: Dupont, 14th St (Logan Circle), Capitol Hill, Columbia Heights and Old Town, VA.
Description: Meet cove, a network of neighborhood productive spaces with a community defining how to be productive together. We are a DC-based startup that launched in fall 2013. Members of the cove community come from different backgrounds and work environments. We know all too well about trying to work at the kitchen table, getting lost in a row of cubicles, or fighting to find an outlet in the coffee shop. We created cove with a simple objective: building places you want to be. We've got all the basics covered—fast wifi, color printers, spiffy conference rooms, free coffee. So ditch the coffee shop, boring cubicle, and lonely living room, and come be productive at cove! We have five locations in DC and are spreading quickly to other neighborhoods. We need your help to bring more productive spaces around the DMV!Description:The marketing manager is a key team member who will join a driven and excited team of a quickly expanding, awesome startup! At the center of cove is the improvement of the member experience. This is fast-paced, all-hands-on-deck position and will serve as an important role in growing cove in throughout the DC metro area.The primary responsibility of this position is to manage the marketing and community components of cove in DC. The marketing manager reports directly to the DC city manager, working closely alongside the city manager and expansion lead. It’s a unique role that will also report to and work closely with the corporate marketing team. He/she will manage the city’s marketing budget and grow and directly manage a team of 2-5 community leads, as well as a group of part-time brand communicators to help spread the word about cove in the city.Marketing efforts include managing street teams, email campaigns, strategic neighborhood partnerships, cross-promotions, and city-wide marketing efforts—plus other creative ideas you come up with! This position will lead and track marketing efforts for all current cove locations as well as new locations as we expand in DC. The ideal candidate for this role will be a real people-person and willing to lead by example, excited to do everything from attend community happy hours to street teaming in neighborhoods to speaking at events.This is a full-time position and will require working on nights and weekends. Ultimately, be ready to grow quickly and take on lots of responsibility in a short amount of time.Primary responsibilities:grow and manage city marketing team (2-5 community leads, a plethora of brand communicators)report directly to city manager and take direction from corporate marketing teamwork closely with the expansion teammanage and maintain city marketing budgetmanage city’s social media accountscreative director for city and location-specific marketing materialsassist community leads in establishing and engaging neighborhood partners to plan events and other marketing opportunities to build presence in local communitiesestablish and maintain city partnershipsconceive of and execute creative and unorthodox marketing campaigns and eventsanalyze and track marketing effortsmanage email marketingassist community leads in planning and executing relations with current cove community members, including social and professional eventsestablish and grow media relationswork with tech team to develop digital city campaigns
Requirements: Required Skills & Expertise:4+ years work experience, with 2+ in marketing, sales, communications, or similar fieldBachelor’s degree requiredknowledge of marketing practices that have been successful for a growing organization with ability to track resultsmust have experience with digital marketing, with excellent writing, copyediting, and general communications skillsexperience in business to user salesmust have the demonstrated ability to operate with uncertainty, multitask, and thrive and prioritize in a fast-paced environmenta startup-style approach: bottom line is you have to be ready for anything, be excited, and bring a positive outlook to the cove tabledriven by new opportunity and contributing to a quickly growing organizationDesired Skills & Expertise:event planning experiencehiring and management experienceprior public relations knowledge and experience is a strong plusexperience managing a budgetTo apply, please submit cover letter and resume. No emails or phone calls, please.DEADLINE TO APPLY IS NOVEMBER 30, 2014.
Benefits: This is a salaried position with health insurance and other benefits (such as a Capital Bikeshare membership!). 
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