Head of Media/ Publishing, Europe
Location: GB, LND, London
Department: Commercial/Marketing
Employment type: Full-time
Required experience: Director
Required education: Bachelor's Degree
Industry: Publishing
Function: Business Development
Company profile: As augmented reality jobs go, one at Blippar is hard to beat. We are a rapidly expanding creative startup at the forefront of a brand new industry, so working here offers real opportunities to shape an innovative technology and the way in which people use it.Because of this, we like working with imaginative people who think outside the box, and we love people who throw the whole box away and build something completely new. Our bright, open, centrally located offices are energetic environments bursting with collaborative ideas and boundless enthusiasm.Aside from being part of an exciting, driven, super-friendly team that will nurture your talents and help you grow, at Blippar you’ll find plenty more tangible benefits, including weekly free lunches, evening drinks, and Olive, the office dog.You’ll also be working intimately, from the start, with some of the world’s biggest brands - from Coca Cola and Nestle to Conde Nast, P&G and Jaguar.As a young, growing company spearheading the exciting augmented reality industry, the biggest perk of all is the creative control you’ll be afforded, whether you’re part of the design, tech, commercial or marketing teams. After all, we think our people are amazing, so we want them to stick around.
Description: Mobile image-recognition/ Augmented Reality platform Blippar- venture backed andgrowing at lightning speed - seeks highly ambitious Head of Media in Europe tohelp acquire, grow and retain large-scale magazine and newsprint publishing printpartnerships to the platform.Media relationships are an important part of Blippar’s future success, with the abilityto drive consumer awareness and downloads of the Blippar platform. This key rolewill be part of the senior management team reporting to the CMO.Role location: LondonOverarching Role & Responsibilities:To build and lead a European Media team, charged with developing media ownerpartnerships to drive Blippar downloads, usage and revenue growth.Develop media expansion strategy, forecast and own a) the marketing and commercialtargets and b) the revenue line and budget for the European media business.• Generate significant consumer downloads for the Blippar platform through media• Generate significant contra-value of Blippar presence within the editorial of partner• Generate pre-targeted revenues out of partner base through a) license fees and b)custom Blippar sales with media partner sales teams and brand solutions teams• Constantly strive to improve consumer engagement through media titles –encouraging and incentivising repeat and expanding usage by partners and their1. Attract and retain exclusive publishing partnerships through consultativebusiness development• New Business:o Reaching out via existing network, at events and via a cold-approach, asrequired to key editorial and commercial decision makers at major publisherso Structure compelling, long term commercial agreementso Recruit, train and manage a rapidly expanding team of business developers,account managers and customer support manager• Trade Marketing:o Passionately evangelise about blippar and its position as the pioneer of thisrevolution for printo Thought-lead on Blippar technology as best of breed – and a new anddisruptive tech with far-reaching implications for all media ownerso Get the verb ‘to blipp’ on the tip of the tongue of all publisherso Attend all and any relevant industry events- spanning publishing, mobile,marketing, advertising, AR, product-design, online or technologyo Actively seek out speaking opportunities and negotiate demo or exhibitoro Award nominations/ application writing and case-study PRo Maintain and develop trade association relationships e.g. FIPP, PPA, CMA2. Consultancy: Train & educate partners on best-practice for the medium to ensureoptimum long-term conversion• Develop knowledge and insight to enable authoritative consultation with clients onbest practice for this - a brand new interactive-print medium – not only for editorialteams, but also for commercial sales teams.• Train them on self-service, self-publishing tools• Analyse, understand and review blippar campaign metrics with clients• Seek to test, trial and expand upon client efforts through building longer-term,consultative partnerships with key accounts• Share best practice• At all times, keep attention on the automation of processes for the longer-term.Required Skills and Attributes• Ability to present high-tech in simple, inspirational terms to senior-level decision-makers and global media companies• Strong team-manager with proven track record of growing and retaining teams• Strong commercial manager – with proven track record of revenue generation• Natural marketer and creative brainstormer – broad-minded, fast-thinker with acreative, marketing-led brain with an intuitive appreciation of consumer journey• Mature, authoritative, consultative approach• Confident, inspirational presenter and networker• Supreme organisational skills with ability to keep multiple balls in the air at any oneRelevant Experience• Strong track-record, network and working history within the traditional publishing• Team management experience• Strong business development and revenue generation track record- Knowledge of mobile marketing & emerging print/ marketing technologies- Willing to travel extensively (up to 10 days a month)- European languages preferred or a bonusSalary: Subject to experience: Ideally 10+ years experienceBlippar™ is the leading image-recognition platform for brands, advertisers, and publishers,instantly bringing physical newspapers, magazines, products, signage and merchandisingto life. Utilizing proprietary, best-in-class technology, Blippar™ enables users to unlockthe physical world with stunning interactive, digital content experiences and engage withtheir favorite publications, brands and celebrities via their iOS, Android, or Windows mobileSince launching in the UK in 2011, Blippar™ has expanded rapidly, partnering with someof the biggest and most exciting media owners and brands in the world -- including CondéNast, TIME Inc., Unilever, Kraft, Nestlé, Heinz, Coca-Cola, Anheuser Busch, Xbox, L'Oréal,Universal Pictures and Jaguar. To learn more, visit #URL_7062c48a1e2e335282fc89d08db477d0277df90fe921bbd6d7ae3b16cc2d6346#Venture backed by Qualcomm Ventures – with a Series B round to be announcedPlease send CVs with cover letter to: #EMAIL_b03bff74bfd016f7e810a4617fc6447c6e9adaae51be5970a2a9ee17878989ca#
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