Director of Product Marketing for Advertisers 
Location: US, CA, San Mateo
Department: Information Technology
Employment type: Full-time
Required experience: Mid-Senior level
Required education: Bachelor's Degree
Industry: Marketing and Advertising
Function: Information Technology
Company profile: Aptitude Staffing Solutions has redesigned the recruiting wheel. Our innovative new platform cuts the recruiting time in half, yields scientifically-proven results and clients and candidates enjoy a pleasant experience through advanced, simple to use technology and a tenured, industry-experienced recruiting team. Join us in a fresh new experience of leveraging your career...the way it should be! All represented candidates enjoy the following perks:Expert negotiations, maximizing total compensation package Signing bonus by Aptitude Staffing in addition to client signing bonus (if applicable)1 Year access to AnyPerkRelocation Services for out of town candidatesContinued education in your area of profession, seminars, workshops and other skill development events Contract employees receive quarterly bonuses for the duration of their project Direct-Hire employees receive double bonues ($2,000) per referred/recruited candidate into their newly appointed companyAll candidates are encouraged to participate in our Referral Bonus Program & earn $500 - $1,000 per hired referral            
Description: Seeking a Director of Product Marketing to position its groundbreaking video advertising platform and solutions to leading brands and advertising agencies in all geographies.   We are looking for a proven leader in the online advertising industry with deep knowledge of ad technologies and solutions across different devices, e.g. pc, mobile, TV.  This role needs to make sure that the unique needs of brands, agencies, and trading desks and addresses them with industry leading products that are positioned well in the marketplace. Reporting to the VP Product Marketing, this person will work with the product team to ensure we are developing a competitive offering for each audience, work with sales to validate with customers, develop go-to market plans that include product positioning and messaging, and execute them with corporate marketing.Responsibilities: Market Intelligence:Build deep knowledge of trends in the video and ad technology industries.  Identify market opportunities and determine their relevance to the company.  Do detailed competitive analysis and provide regular updates on any changes in the competitive landscape.   Develop sales and marketing tools to address new opportunities or respond to competitive threats. Customer Insights and Segmentation: Build knowledge of the different customer segments and needs across brands, agencies, and trading desks.  Develop personas and segmentation profiles for each target segment and audience.  Develop strategies and plans for how the company will address each target segment and audience.   Validate with internal stakeholders and develop appropriate marketing and sales tools and collateral. Market Planning:Work with Product Management to maintain a high-level roadmap of products for each business and customer segment that include positioning, messaging, and value proposition.  Develop a Market Requirements Document (MRD) for new products or features.  MRDs should include target segments and customer personas, business value for customers, competitive analysis, product and feature requirements, value chain analysis, pricing recommendation, etc. Validate with internal stakeholders including sales, business development, operations, corporate marketing, and any appropriate external customers. Go to Market:Develop the go-to-market plan for bringing all products to market including target segments, product positioning, messaging, pricing, schedule for the launch and ramp, sales support strategy, proposed collateral, etc.  Validate with corporate marketing, sales, business development and other internal stakeholders.  
Requirements: Skills and Requirements:BS/BA or equivalent from top universityDeep experience in knowledge of the online advertising industryExceptional written and oral communication skills5-10 years as a product marketing manager and/or product manager with  ownership of widely adopted, complex productsExperience collaborating with diverse cross-functional groups to solve  problems
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