Biddable Media Manager
Location: GB, LND, London
Department: Marketing
Employment type: Full-time
Industry: Marketing and Advertising
Function: Marketing
Salary range: 40000-40000
Company profile: carwow is a comparison site that takes the uncertainty and hassle out of buying a new car. We’re passionate about getting people the best car buying experience, from research all the way through to purchase.A young, driven, energetic startup based in central London, carwow are backed by Europe’s leading VC’s including:Balderton Capital (Betfair, Bebo, Bookatable, Yoox)Episode 1 (Zoopla, LOVEFiLM, Shazam)Samos (Betfair, Kabbee, Ocado, BoF)We’ve raised over £1.3M in funding in the last year, with more on the way, so we’re growing fast!We believe buying a new car should be enjoyable. Through carwow consumers can quickly compare upfront offers from our trusted dealer network and buy directly without any hassle or haggling.If you want to help us change the future of car buying, get in touch - you definitely don’t need to be a petrolhead! It’s the chance to be at the start of something huge.
Description: We're looking for a Biddable Media Manager to manage the day to day running of biddable media advertising (PPC, SMA, Content marketing platforms and RTB Display).Reporting to the Head of Digital Marketing, the role will involve driving customer acquisition & retention in order to achieve revenue and profit targets, ownership of the biddable media planning, optimisation, strategy and ensuring timely reporting on performance.This is a great opportunity for an experienced PPC expert who's enthusiastic about marketing and wants to manage large accounts with difficult problems to solve.About carwowcarwow is a comparison site for brand new cars, we're a young start-up aiming to change the way new cars are bought. Instead of having to haggle with salespeople, we allow consumers to compare offers from quality dealers and buy cars at an upfront no-hassle price.We raised a £1.3M seed round in early 2014 from leading London investors, VCs who were early backers of LoveFilm, Betfair, Zoopla, Shazam and many more industry leading online businesses.We’re still small though —which means you get to make a difference in a rapidly growing and already successful business.Responsibilities Manage PPC and other paid digital media activity across carwow, including strategy, planning, tracking/measurement, reporting, analysis and optimisation to ensure delivery against specified KPI’sUtilise Marin software to ensure integration and tracking of PPC and other biddable media activity in order to ensure efficiency and trackingDevelop media, publisher and third-party data partnerships (e.g. Google, Yahoo!, EF etc)Drive innovation & leadership in PPC and other biddable media activity via test and learn opportunities (e.g. Product Beta’s, targeting opportunities etc)To be the “go-to” person for PPC and other biddable media activity within carwowEnsure all PPC and other paid digital performance media activity campaigns are tagged appropriately for google analyticsHelp build PPC and other paid digital performance media process and best practice across the business (including training requirements)Work closely with the rest of the marketing team across digital channels to ensure campaign analysis and find any opportunities for increased growthWork with the development and product insights team to help with any MVT or A/B tests where appropriateWork with the content team on any paid content marketing projects to ensure the best available content is used
Requirements: 4+ Years PPC or biddable experience Experienced user of paid search technology platforms (ideally Marin)Proven history of successful delivery of large, complex DR focused PPC campaignsUnderstanding and experience of web analytics software (e.g. Google Analytics)Understanding of RTB display and experience delivering campaigns (either with DSP or agency)Experience running paid social campaigns through Twitter and Facebook is a bonusHighly motivated and passionate about digital mediaExcellent verbal, written communication skills and good presentation skillsAbility to communicate throughout all levels of an organisation both technical and non-technicalExcellent Excel skills – skilled at data manipulation (pivot tables etc.)Organised and detail-orientedAbility to work well under pressure and to tight deadlinesAble to think both strategically and tactically depending on the business needsAbility to develop in-depth relationships with key technical stakeholders (both internal and external)
Benefits: We are offering a very competitive salary and generous equity options which means you will own a piece of the pieAll that with the usual startup perks—nice office in Central London, unlimited freshly ground coffee, and table tennis. 
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