Head of Acquisition Marketing
Employment type: Full-time
Required experience: Director
Industry: Internet
Function: Marketing
Company profile: Startup Institute is the #1 career accelerator, offering transformative educational experiences for career changers and recent grads that combine hard skills with cultural acumen to drastically increase the velocity and impact of startup employees THROUGHOUT THEIR CAREER. We cultivate the human capital high-growth companies need to succeed.
Description: You understand customers and what they’re searching for. You can tap into their psyche, develop a relationship, and convert them into happy customers. Startup Institute is looking for an acquisition marketer that is equal parts tenacious and cunning, in exceeding proportions. Here you will craft your vision for customer acquisition into an actionable mix of data driven marketing strategies both online and offline.As an Acquisition Marketer you will utilize every skill in your toolbox to increase engagement, drive applications, and convert enrollment, all with a high percentage of quality targets.  Possessing many tools comes with the responsibility of judgement -- you live in both realms of hybrid marketing, you merge creativity with quantitative proclivity, and most of all, you know ad spend cannot solve all.As Acquisition Marketer, your primary responsibilities include:Create a marketing strategy and determine where to invest and how heavilyCapture a universe of interest and introduce candidates to our offering through lead generation tactics you will craft and deployDesign impactful email campaigns to engage new leads, influence decision making, and sustain ongoing relationshipsAdditional responsibilities include:Maintain an editorial eye on outbound messaging and work with VP of Brand Marketing to modify along best practiceOptimize performance and return on investment on ad spend or other paid media channelsOversee social media performance indicators such as voice and rhythmSeek to quantify and deliberately drive the impact of offline marketing efforts
Requirements: This opportunity might be for you if you are:An Architect -- you love marketing for its puzzle pieces, how they connect with each other to develop a full picture, and keeping them all in appropriate focusCourageous -- you’ve got a strong sense of self and comfort in the face of ambiguity and difficulty that gives others strengthInterdisciplinary -- you bring digital marketing chops to the table as well as a knack for social science, statistics, and physical education, aka elbow greaseExperimental -- you tinker on a cyclical basis, pinpoint what worked, what didn’tIntuitive -- you have an uncanny sense of what is happening in the market and what influences the decisions people makeA Force Multiplier -- you are capable multitasker, and can manage a team to achieve at a greater rateLocation: Chicago or New York is preferred but will consider any of our other program cities.
Benefits: We are:- a fun, supportive team that spends more time laughing than doing anything else- passionate about improving people’s lives through knowledge and network- driven by our mission to help people align their passion with profession- a company that helps growth-minded talent meet high-growth companies
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