eCommerce Marketing Manager
Location: US, FL, Tampa
Employment type: Full-time
Required experience: Entry level
Required education: Bachelor's Degree
Industry: Hospitality
Function: Marketing
Company profile: McKibbon Hotel Management, Inc., based in Tampa, Florida, is a privately owned enterprise that has grown into an award-winning premier franchisee for Marriott, Hilton, Hyatt, Intercontinental, Choice and Starwood hotels.  McKibbon is proud to be a recognized leader for over 87 years in the hospitality industry, and currently operates over 75 mid and upscale brands in 11 states throughout the US.  The company has a rich history and culture that promotes a family oriented environment, while holding true to its core values of honesty, integrity and loyalty.
Description: McKibbon Hotel Management, Inc., based in Tampa, Florida, is a privately owned enterprise that has grown into an award-winning premier franchisee for Marriott, Hilton, Hyatt, Intercontinental, Choice and Starwood hotels.  McKibbon is proud to be a recognized leader for over 87 years in the hospitality industry, and currently operates over 75 mid and upscale brands in 11 states throughout the US.  The company has a rich history and culture that promotes a family oriented environment, while holding true to its core values of honesty, integrity and loyalty.As a member of the eCommerce team, the eCommerce Marketing Manager will be responsible for the online and digital marketing of a select group of hotels within the McKibbon portfolio.  This role will also support eCommerce initiatives and strategies as set forth by the corporate Director of eCommerce and manage pull-through and activation of those initiatives.Core Job RequirementsSocial MediaCreate calendars for social content, promos, campaigns, #URL_805d7897eb1203d18fb759893064c0c47322c99b8a933538c20f#PHONE_335f3db8bd2aecf4b038ab916128f262825cee4f19b4833d5290b2d85d7de5fd## and manage social media platforms including listening toolsManage / facilitate engagement on all major social channels (Facebook, Instagram, Vine, YouTube, Twitter and Pinterest)Conduct blogger outreach campaignsEducate key hotel personnel on social media pull through Responsible for online reputation management of platforms like TripAdvisor, Yelp, etc.SEOResponsible for creating new SEO content including copywritingImplement on-page optimization tacticsGenerate link-building strategies that are effective and scalableManage local listings (Google, Bing, Yahoo, etc.)SEMCreate and manage paid search campaignsCreate and manage display/targeting/retargeting campaignsIdentify new opportunities for media buysOther General ResponsibilitiesEmail marketing and list generationFamiliar with all inbound marketing tacticsMobile marketing and media buyingManaging website content, including working with CMS platformsWorking with Online Travel Agent’s (Expedia, #URL_7615a113c12d6c892cf4a51c436e7d879d6939b4c38fe8784e6911daba6c9b65#, etc.) to optimize channel distributionDeveloping special offers & promotionsSkills & AbilitiesMust be able to thrive in a fast-paced environment that requires quick decision makingExtreme attention to detail with strong organizational skills and project management skillsExcellent verbal and written communications skillsExtensive knowledge of online media and the search industryAbility to forecast and identify trendsStrategic thinker who can implement tactics to drive resultsDetail oriented with the ability to work independentlyEffective time management and ability to manage several projects at onceEducation & ExperienceMust have 2-3 years of experience in online marketing, digital marketing or Internet marketing including email, local, SEO, SEM and social media with an in-house marketing team or digital agency.Bachelor’s DegreeExperience with Google Analytics and AdWords or other analytics and ad serving platformsExperience with Doubleclick/DFA is a bonus
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