Publicity Assistant
Location: US, NY, New York
Employment type: Full-time
Required experience: Entry level
Required education: Bachelor's Degree
Industry: Public Relations and Communications
Function: Public Relations
Company profile: A letter from Kimberly Yorio, Founder/CEO of YC MediaLETTER FROM KIMIn the past fifteen years, this little agency has had the honor of working with some of the biggest names in the food world (Julia Child, Jamie Oliver, Emeril Lagasse, Ferran Adria, Art Smith, Curtis Stone, Cat Cora, the Voltaggio Brothers and Jonathan Waxman), as well as some of the most interesting brands in the marketplace (Pie Face, Nudo, Calphalon and Taste #5).All of our clients are leaders in their fields, and that’s not a coincidence. I’ve kept the agency small on purpose. We choose to work with brands and people who inspire us. Because of our vast and varied experience, we’re able to learn a new client’s business very quickly. We don’t waste time with a lot of process—we jump in with both feet and get to work, learning the language of your brand and working with you to communicate it more effectively with your target market. We help you define your brand so that the message we share really works. And we carefully choose how and where we tell your story.Our clients get big agency resources with boutique agency service and style. When we’ve had the luxury to work with big brands that had big budgets, they have all been pleasantly surprised to hear that my assessment on day one matches the results they find after months (and thousands of dollars’ worth) of consumer analysis.We’re smart, efficient, scrappy and have a lot of fun. Check out the Website and give us a call—we still answer the phone.Looking forward,Kim
Description: YC Media is hiring a smart, media-savvy, hungry-to-learn, quick study to serve as a Publicity Assistant.  If you are an excellent writer….If you can pitch ideas and talk to others with clarity, poise and good humor….If you are comfortable learning by observing and then doing with limited handholding….If you are detail-oriented, trustworthy, and discrete….If you are meticulous about following through….If you can confidently remain organized and cool in the midst of occasional chaos….We want to meet you!YC Media is a food-and-beverage focused public relations firm specializing in retail brands, culinary talent, cookbooks, and restaurants.  We are a small, hands-on, close-knit team.  We love what we do and value people who have fun, work smart, and take enormous pride in everything they do, always while putting the client first.ResponsibilitiesWrite press materials including press releases, pitch letters and biographies.Conduct on-line research.Read food, beverage, and restaurant news in major market newspapers and magazines, local press, and relevant food blogs.  Keep colleagues apprised of relevant developments as requested.Organize and maintain media lists and press contacts.Respond to media requests and follow up on pitches as requested.Coordinate logistics and details for interviews, photo shoots, and television segments.Manage press clippings.  Assist with weekly press and status reports.Perform other duties assigned by the Senior Account Executive, Media Relations Director, and CEO.
Requirements: In addition to the qualities described above, we require someone with the following skills and abilities:Outstanding written and verbal communications skills. Experience working in public relations or media, or, at a minimum, a strong demonstrable interest in the field. Proven interest in the food and beverage industry and/or public relations.  Knowledge of the culinary world and related social media preferred. Gifted and creative user of social media (Twitter, Instagram, Facebook, Pinterest).Skillful at the computer, including advanced user of MS Office (Word, Excel, PowerPoint, Outlook), and Photoshop.  Capable of quickly learning industry-specific databases and software programs.Observant and enthusiastic learner.  Comfortable problem-solver.  Great instinct for knowing when to ask questions, when to watch and listen, and when to problem-solve and work independently.Energetic multi-tasker with a can-do, no-job-is-too-small attitude.  Strong time-management skills.Impeccably organized.  Loves to check things off lists.A four-year college degree is required, as are very strong academic credentials.MUST live in and/or know New York City.  No relocation.Additional InformationThis job description is a guideline only.  The role will change over time in keeping with YC Media's business needs.  We seek someone who is flexible and willing to grow with us.  This job also requires some physical activity including lifting up to 30 lbs., squatting, bending down, standing and sitting for long periods of time, and moving quickly.  Some overtime and local travel may be required.YC Media is a woman-owned, equal opportunity employer that considers applicants without regard to race, religion, color, sex, national origin, age, disability, sexual orientation, or other categories as proscribed by federal, state or local law.DO NOT CONTACT YC MEDIA DIRECTLY REGARDING THIS JOB POSITING.  NO RECRUITERS.  
Benefits: YC Media provides employees with a generous benefits package that includes health and dental insurance, and a 401K plan.  
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