Product Manager - Viral Growth
Location: GB, LND, London
Department: Product
Company profile: Want to build a 21st century financial service?We're convinced that that there is a need for innovation in financial services and that current banks will not be the ones providing this. Instead this innovation will come from companies like TransferWise and we're on a hunt for great minds who think like we do.
Description: Co-founded by Skype’s first employee and backed by some of the planet's most experienced innovators, including Sir Richard Branson & Facebook's first investor Peter Thiel, we're disrupting the world of currency & international money transfer. That means flipping a gazillion dollar industry on its head and taking power away from banks and the establishment.Located in the heart of Old Street, we’re right at the hub of London’s startup scene, we’re growing at an extraordinary rate and looking for exceptional talent to jump on board.We’re currently 200 people strong and handling many millions of pounds daily.If you’re looking for a stuffy financial company, the back button beckons, if you want to be part of something innovative and truly exciting, read on.
Requirements: We're looking for a rockstar viral product manager to lead our virality team.We believe that growth comes from delivering an incredible experience to our customers.  Our customers market us best - and we actively invest in delighting them and encouraging them to advocate our product and services.  This drives growth directly through “word of mouth” marketing and our industry leading "refer a friend" program.  We are looking for a product manager that would lead our virality team: responsible for growing our customer base through “word of mouth” and referral marketing.Within the team you’ll be completely empowered to deliver a step change in our viral growth rates:You’ll have control of our invite (referral) program (i.e. invite 3 friends to TransferWise and earn £10)You’ll be empowered to iterate and test monetary and non-monetary incentivesYou’ll launch tests on our landing pages, emails and within our productAs we scale internationally you will be responsible for programs to localise our virality programs for local customsYou will own and be empowered to develop the emails we send our customers to encourage them to refer their friends to TransferWiseYou’ll have a team of developers and access to a data scientist + support of VP Growth and the wider team in the roleMust Haves:Delivery experienceA proven track record of product management experienceYou have strong hands-on experience in working with developers.  You understand scrum, agile, can structure a backlog and can run stand upsYou understand how to work with developers collaboratively as a product managerYou can effectively prioritise features, understand what a true  MVP looks like and strategies for managing technical debtYou are able to develop simple wireframes that align with product objectivesYou aren’t afraid to get your hands dirty and test your product thoroughly and interview customers where appropriateTechnical experienceYou have an understanding of the web works, i.e, knowledge of HTML, CSS, tracking (cookies and link tracking), javascript (esp #URL_5543aa46fe37875fcc9e8b278ee02d4a18479d6d208cad289401987349eea211#) and the mobile internetAnalytical capabilityYou live and breath A/B tests, cohort analysis and understand the quantitative side of product developmentYou understand the nuances of statistical significance and can structure tests that help you learn quicklyYou understand when to test and when to just shipCreativity and empathy for our customers  You also have an appreciation that creativity and empathy is something that cannot be measured and have intuitive understanding of customers motivations behind the dataYou have a proven ability to delight customers - and know how to create intuitive interfacesMarketing experience (nice to have) Have some experience in marketing (ideally email marketing) - and understand how to sell with copy and imageryAn understanding of the metrics of email marketing, open rates, click through rates, conversion ratesIdeally you have some experience of building a product with viral growth.  Words like viral co-efficient, viral loops, 2 sided invites are a strategy you understand and employ
Benefits: Apart from all-expenses-paid company holidays twice a year (which are completely insane)  stock options in one of Europe’s most hotly tipped startups, a sexy laptop of your choice and team lunches every Friday, you won’t get much in the way of extras. However, we will give you 25 days holiday a year (plus public holidays), a fun, friendly atmosphere, plenty of opportunities to grow and the chance to be part of our little revolution. Oh, and coffee, there’s plenty of coffee.#LDN
Fraudulent: 0