Senior Account Manager
Location: GB, CMD, London
Department: Account Management
Employment type: Full-time
Required experience: Mid-Senior level
Required education: Bachelor's Degree
Industry: Marketing and Advertising
Function: Business Development
Salary range: 32000-35000
Company profile: The Technical Team and offering at VML London has a very strong heritage dating back to the mid-nineties when the London office was founded. Back in those days we were one of the first few purely digital marketing agencies in London; and back then things were a lot more technically driven than they often are today; as such the Technology team here continues to enjoy a strong strategic influence on the work that the agency undertakes and the clients that we engage.It just works.Technology is brilliant when you don’t have to think about it. That’s what we strive for in our solutions. Our technology team has a strong strategic influence on the work we undertake and are involved as soon as the brief lands. They stay involved throughout strategy, creative concepting and design. Acting as important enablers, we bring new and emerging technology to the table to successfully marry the requirements of our clients with the vision of our creatives.Open standards, open minds.We aim to deliver the most elegant technical solution for your budget, and maintain a technology agnostic approach to development in order to achieve that. Technology can be expensive, both in terms of hard costs and costly mistakes, so we’re as careful with your money as we are with our own.   Perhaps that’s why some of our clients have been with us for over 10 years. When faced with a new problem our first instinct is always to see if someone else has already solved it. As such, the solutions we design are built on the rich eco-system of open source software (OSS); the proven and battle-tested kind that we know will not just do the job quickly and cost-effectively, but also robustly. Where OSS isn't appropriate we always favour solutions that are built to open standards that we know will integrate well with other technologies.Strong partnerships.Our work is complemented by strong partnerships with technology vendors and suppliers.   Proven over time, our established strategic relationships with many of the leaders in software, hardware and other technology solutions help ensure we’re able to continue to offer best-in-class technical solutions for our clients.What we do:High availability and high performance website architecture & developmentWeb content management solutionsCreative technology ideationContent optimisation, search and analyticsHigh volume, multi-locale email campaignsMobile optimisationLocalisation
Description: We are looking for a committed and passionate Senior Account Manager with a strong CRM background.  This role is perfect for someone who has just taken the step to SAM and is looking to take on the responsibility of owning wholly and responsibly strategic campaigns for the Xbox account.  They should be able to demonstrate leadership skills in order to support the SAD/AD in driving the day to day running of the account and an entrepreneurial spirit that will help to drive the account forward by looking for new opportunities.  The role will require someone who is comfortable dealing with mid-weight and senior clients and who is also comfortable mentoring more junior members of the team. They will need to work closely with project managers to ensure work is delivered to client expectations and that the account runs efficiently. The nature of the work also requires an interest and ability in data segmentation and targeting as well as results analysis to ensure continual optimisation.  This role is EMEA wide and as such requires a good ability to multitask, manage a variety of stakeholders as well as a good eye for detail.  An interest in the gaming industry would be beneficial.
Requirements: Key responsibilities: Revenue To be responsible for revenue and billing management including forecasts and continual monitoring of burn across campaigns and budget lines for which they are responsible.It is the Senior Account Manager’s responsibility to support the Account leads in identifying and developing growth opportunities and oversee the implementationTo understand and look to resolve or escalate any project management issues that may impact billing and profitability milestonesEnsure all billing is handled on a timely basis. Relationship To be responsible for building deep and trustworthy relationships with identified key business partners (external and internal)To be responsible for developing new relationships with clients where relevantTo demonstrate ability to build relationships and sell in ideas Strategic and client development To develop a deep understanding of the client’s business, issues and objectivesTo understand and identify learning’s from the statistical reporting, competitor reviews and general industry knowledgeTo focus on converting client development opportunities through the client as well as through the clients organisationTo be able to generate ideas, write proposals and demonstrate ability to sell in the workTo support the new business team, where required, ensuring we are pushing our work into press and awards etc. Management To be responsible for continually improving day to day operation of the account and projectsTo demonstrate and lead by example against VML valuesTo lead cross functional teams and inspire and motivate them to deliver the best work for our clientsTo offer mentoring to junior members of the team Quality To be the client within the agency and to own the quality control of output particularly from the creative and technical teams. To escalate any issues promptly and appropriatelyTo be responsible for the quality of direct reports outputTo ensure we deliver creative and challenging ideas and excellent quality implementationTo push the boundaries and look to take a leading position in everything we deliver Skills and Experience:3 to 5 years agency/client experienceIntegrated or digital backgroundExperience of localisation/working across multiple markets would be an advantageInterest of or experience in planning/creating content for the gaming industry (in any form) would be ideal.A good understanding of database marketing and experience in segmentation and targeting Key relationships:Creative – you’ll understand your clients business better than anyone in the building and be able to inspire your creative teams to do great workProduction – you’ll work closely with the production team to ensure client marketing objectives are being met and the agency is always putting forward the best workFinance – you are a fiscally responsible person; tasked with billing and forecasting revenue for projects and working with your Account Director to ensure profitability milestones are being metClients – you’re responsible for building deep and trustworthy relationships with key identified client and you’ll be perceived as their business partner
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