Online Marketing Manager
Location: GR, E, Volos
Department: Business
Company profile: incrediblue is busting the myth that boating is only for the rich and famous by enabling any traveller to book an amazing holiday on a boat. As it happened in lodging and in transportation, incrediblue is changing the travel industry again, by introducing a whole new travel category; boating. Boating is the ultimate vacation with all the comforts of being at home while you are exploring new destinations.We are an innovation driven, committed and fun to be around team, where every contribution, no matter how little or big, counts. So if you're a passionate professional with solid experience who wants to work in a world-class internet company, you are in the right place. As with all incrediblue team members, we’re looking for someone who takes pride in their entrepreneurial spirit, discipline, proactivity, guerilla mindset and great teamwork skills. That’s us!
Description: Incrediblue is changing how people experience vacation on the sea, globally. We are a small, but committed team where every contribution counts. We love what we do and are always looking for skilled and excited professionals to join our team.We are looking for an Online Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.You should be able to demonstrate prior experience on previous positions. This position is for our HQs in Volos, Greece.Execute all web, SEO/SEM, marketing database, email, social media and display advertising campaignsDesign, build and maintain our social media presenceMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Identify trends and insights, and optimize spend and performance based on the insightsBrainstorm new and creative growth strategiesPlan, execute, and measure experiments and conversion testsCollaborate with internal teams to create landing pages and optimize user experienceUtilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch pointsInstrument conversion points and optimize user funnelsCollaborate with agencies and other vendor partnersEvaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements: 3+ years of experience in digital marketingDemonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaignsHighly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivateExperience in optimizing landing pages and user funnelsSolid knowledge of website analytics tools (e.g., Google Analytics)Experience in setting up and optimizing Google Adwords campaignsStrong analytical skills and data-driven thinkingUp-to-date with the latest trends and best practices in online marketing and measurementExcellent communication skillsProﬁcient in EnglishBonus skills:Working knowledge of ad serving tools (e.g., DART, Atlas)Experience with A/B and multivariate experimentsOther foreign languages 
Benefits: Benefits include:Competitive salary, depending on skills and experienceRelocation bonus Stock option planLunch & caffeine is on the house
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