Digital Content Marketing Specialist
Location: CA, NS, Halifax
Employment type: Full-time
Industry: Marketing and Advertising
Company profile: At VERB, we’re not interested in being all things to all people. Our team of 50+ professionals specialize in digital marketing, with a particular expertise in tourism and hospitality-based business. We work with some of the biggest leaders in the industry, and we're VERY good at what we do. (Just ask our clients: Royal Caribbean International, Pebble Beach Resorts, The PGA, Nassau Paradise Island...the list goes on.) So if you’re a unique talent, a restless innovator, or are simply looking to work in an environment where you can help shape our future—and yours—you are just the right person to join our team.Learn more about us online: #URL_d4e05403ffb413e13385c920c4acd7ba14168a56adf650ae743670db8ef39fa0#
Description: VERB is continuing to grow and we are looking for a talented team member to work with us in our downtown Halifax studio – a fun space that promotes creative thinking. And yes, we have beer on tap. We are looking for innovative, creative and ambitious professionals to help us shape the digital conversation between travelers and our extensive (and expanding) list of resort and destination clients.We are looking for a skilled, highly motivated Digital Content Marketing Specialist to join our content marketing and SEO team at VERB. The chosen candidate will help to develop compelling, high-quality, on-brand content for our clients that supports search marketing objectives, and tells a great story. He or she will understand the difference between knowing how to write and knowing how to write for an online audience. The candidate will be competent in areas of site optimization and SEO including local search, keyword research and analysis, reporting, and making recommendations to improve natural search rankings.Requirements for the job are a college or university degree in advertising, communications, journalism, PR, or business, or a related field. We prefer at least two years of agency experience. If you can write for the web, appreciate the value of content marketing, possess a strong knowledge of SEO best practices, work well in a fast-paced environment, and want to help shape the future of a flourishing young business, we’d love to hear from you!
Requirements: Experience writing for online audiences: blogs, articles, site copy, email campaigns, social media platformsHigh level of attention to detailSelf-starter; able to work productively with minimal supervisionAbility to identify opportunities for content creation and on-page optimizationFamiliarity with website analytics tools and reporting (Google Analytics, Moz, etc.)Provide SEO thought leadership, innovation, and process improvement initiatives to the VERB team and our clientsProvide on-page recommendations such as keyword usage and internal linkingMake recommendations and create strategies to improve social signals, natural link volume, domain expertise, and local citationsPerform keyword analysis relating to conversion tracking. Identify strategic keywords and track status.Ability online campaign reporting and conversion analyses, interpret results, and develop recommendations for clients and internal team members. Campaigns may include search engine advertising, display advertising, email marketing, social media, and integrated campaigns.Work with Copywriting, Development, Account Management, and Creative teams to execute content and SEO campaigns and strategiesProactively report project statuses to the account team and resolve conflicts in requests in order to meet changing client prioritiesExperience working directly with clients would be an advantageExcellent written and oral presentation skillsDemonstrated ability to create and present reviews to both clients and internal managementConfident in your thinking and open to others’ ideasBuild positive working relationship with clients and internal team membersThe ability to be highly organized in a fast-paced business environmentOngoing interest in online trends - marketing, design, research, development, and tech - would be an asset
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