Digital Marketing Manager - B2B
Location: GB, LND, London
Department: Marketing
Employment type: Full-time
Required experience: Mid-Senior level
Required education: Bachelor's Degree
Industry: Telecommunications
Function: Marketing
Salary range: 20000-30000
Company profile: Thanks for visiting our Job Board. Please review our open positions and apply to the positions that match your qualifications.Cequens is a global cloud communication carrier with customers in over 40 countries, specialized in advanced Mobile Messaging Services all over the world. Its activities include providing MT (Mobile Terminate) and MO (Mobile Originate) connectivity for large SMS clients and aggregators ranging from enterprises to multi-nationals and public sector organizations, supplying high quality SMS solutions for business use, the company is a licensed SMS aggregator in Egypt and Saudi Arabia and maintain branches in those countries.Vision To be the number one, most successful messaging company in the markets we serve.Mission"To Unleash the World's Power to Communicate"Our Core valuesInnovationExcellenceTeamworkFlexibilitySecuritySustainabilityCequens Team                                                            We believe in choosing the best calibers and assisting them in continuing to develop their potential and qualifications. A good working environment, the right motivation and great teamwork is the way we use to successfully achieve our goals.
Description: Job briefIf you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.Main duties and responsibilitiesPlan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaignsDesign, build and maintain our social media presenceMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Identify trends and insights, and optimize spend and performance based on the insightsBrainstorm new and creative growth strategiesPlan, execute, and measure experiments and conversion testsCollaborate with internal teams to create landing pages and optimize user experienceUtilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch pointsInstrument conversion points and optimize user funnelsCollaborate with agencies and other vendor partnersEvaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements: BS/MS degree in marketing or a related field5+ years of experience in digital marketingDemonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaignsHighly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivateExperience in optimizing landing pages and user funnelsExperience with A/B and multivariate experimentsSolid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)Working knowledge of ad serving tools (e.g., DART, Atlas)Experience in setting up and optimizing Google Adwords campaignsWorking knowledge of HTML, CSS, and JavaScript development and constraintsStrong analytical skills and data-driven thinkingUp-to-date with the latest trends and best practices in online marketing and measurement
Benefits: Attractive pay prepackagesMobile allowanceTransportation allowanceFlexible hoursMedical insurancePaid vacations
Fraudulent: 0