SEM Manager 
Location: US, CA, El Segundo
Department: Media Buying
Company profile: ConsumerTrack is a technology-centric internet marketing company built on a culture of excellence. We are the preferred digital advertiser for premium financial brands such as American Express, Discover, Allstate and Equifax. Through our 1600+ websites, we set the vision and the strategy for our clients to reach and connect with their target audience.At ConsumerTrack, we pride ourselves in having a team that exudes leadership, high initiative, creativity, and passion. By joining our team, you will have the opportunity to maximize your job performance and satisfaction with a company that is constantly growing.We are committed to recruit, retain, and promote employees with a diversity of backgrounds and life experiences. We believe such diversity fosters growth and innovation, ensuring we remain an industry leader.We’re currently looking for energetic, driven and entrepreneurial trendsetters for all areas of the #URL_2a5cb7925ac0d5929dbe762cfc72b186318a2597921e82d05639bbb5978f8089# you’re looking to advance your career and become a part of our team, we invite you to apply for our open positions.
Description: ConsumerTrack is a fast growing and innovative internet marketing company in the midst of an explosive growth phase. We are a preferred digital advertiser for premium financial brands such as American Express, Discover, GE Capital and Equifax. Through our 1600+ websites, we set the vision and the strategy for our clients to reach and connect with their target audience.We are currently looking for an SEM Manager to own and scale ConsumerTrack’s search engine marketing operations. This is a strategic role managing all SEM marketing programs and projects and launching new channels in paid search such as social media buys. The SEM Manager works with the Director of Media and is part of a small, dynamic and rapidly growing team with high advancement opportunities. If you’re passionate about working with complex and integrated campaigns and capable of aggressively increasing campaign performance, your opportunity to grow at ConsumerTrack will be endless.Responsibilities: Develop and implement Search Engine Marketing strategies for all ConsumerTrack verticals (insurance, banking, credit, and travel)Create, manage and analyze paid search (CPA, CPC, and CPM) campaigns across search engines, networks, websites and social media to ensure acquisition and conversion goals are metDrive continued optimization of SEM campaigns through performance analysis, ad copy testing, quality score improvement, keyword management, landing page testing, etcSummarize, report and optimize online campaign delivery and performance metrics on weekly and monthly basis for both individual campaigns and in aggregateWork with the marketing, content, product, technology and analytics teams to initiate, launch and track landing page tests, conversion funnel testing and creative testsBenchmark competitors to ensure we stay current with developing digital strategies as well as stay abreast of best practices.Own and support various projects as needed
Requirements: 4+ years of SEM experience with large-scale paid search and search engine optimization programsSelf-starter with a deep understanding of search marketing, performance marketing, the end-to-end marketing funnel, sales pipeline, landing page optimization, analytics and testingMetrics driven and comfortable with analytics and KPIs (key performance indicators) such as clicks, conversions, sales, revenue, and ROI.Demonstrated success presenting large datasets in a clear and compelling manner that inspires actionAbility to thrive in a fast-paced, results-driven environment and flexibility to exploit the unexpected and succeed in dynamic situationsExperience utilizing bid management tools (Marin,Kenshoo) and digital analytic platforms (Google Analytics, Optimizely)Google Adwords certification requiredBachelor’s Degree required (concentration in economics or business preferred)
Benefits: Competitive salary with excellent growth opportunityWe will invest in you!Excellent medical, dental and vision plansPaid vacation, holidays, and sick days401k- We contribute 3% of employee’s salary!Free Gym Membership for elite Spectrum ClubsMonthly complimentary catered breakfast/lunchesMonthly employee outings (ex. Bowling, Paintball, Bonfire, etc.)We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
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