Branding & Marketing Communications Lead for Social Impact
Location: US, CA, San Francisco
Employment type: Full-time
Company profile: Amplifier Strategies is a social impact agency.  We work with strategic philanthropists and visionary implementers who are tackling tough social and environmental challenges and taking their solutions to scale.  We are a multidisciplinary team of strategists, designers and technologists who together offer a full suite of capabilities for our target markets. To learn more about us, please visit: #URL_3b4e18302c23b966d171f3c1412d2f97ab78333db2bf383088fc94802c621c5f#. 
Description: Are You an Individual Who:Wants to use his or her strategic branding and communications skills and experience to help public and private mission-driven organizations achieve greater impact?Currently works with a leading non-profit organization and would like to scale his or her capabilities and contributions with multiple organizations?Wants to activate generosity and optimism to lift people from ultra poverty, to collaborate on supply chains for rural agriculture systems, to change the way people think about and do philanthropy? Company OverviewAmplifier Strategies is a social impact agency.  We work with strategic philanthropists and visionary implementers who are tackling tough social and environmental challenges and taking their solutions to scale.  We are a multidisciplinary team of strategists, designers and technologists who together offer a full suite of capabilities for our target markets. Position OverviewAs Branding & Marketing Communications Lead, you will play an integral and exciting role in defining and activating long term positioning, and crafting compelling and relevant narratives for multiple clients, as well as for Amplifier Strategies, its initiatives and its services. The Branding & Marketing Communications Lead is responsible for framing compelling, relevant and differentiated brand strategies, and activating those through unified plans across all channels (print, web, mobile, social media platforms, etc.) and for a variety of different target audiences. He or she will oversee the development and integration of positioning, strategy, content, design and technology and the production of all related project deliverables for the agency and multiple clients, over multiple channels, from the initial concept to the final implementation. The scope of projects varies and can include national and global campaigns on a wide range of subjects, e.g. sustainable fisheries management, rural women’s empowerment, prison reform. To achieve these results, the Branding & Marketing Communications Lead must work effectively as part of a collaborative, cross-functional team and successfully manage multiple, simultaneous projects. He or she will enjoy tackling diverse projects positioned for different target markets, such as strategic messaging for a trauma organization aiming to catch the eye of investors, or branding and storytelling for an environmental initiative backed by several family foundations. This role will set guidelines for a cohesive editorial tone, style and voice of all project content and ensure all SEO and social media best practices are followed. This role is a bridge between our clients and our strategy and design teams and should be a conceptual thinker with experience delivering solid integrated campaigns that produce results. He or she should be a consultative problem-solver, with a keen understanding of the multiple channels of content presentation and the emerging technologies in the field. In addition to working closely with our clients and meeting their branding and communications needs, this person will guide branding and messaging for Amplifier Strategies as the agency continues to grow. He or she will develop the Amplifier Strategies brand story, connecting each communication piece to that long-term strategic narrative, and leading decision-making processes and supervising teams to deliver our multi-media campaigns and projects. Teams include copywriters, designers and project-specific contractors. As Branding & Marketing Communications Lead, you will be accountable for:Leading organization-wide efforts, both internally and with clients/partners, on positioning, branding and identity, including clarification of organizational values and overarching communication objectives and outcomes.Creating original content for the agency and its clients/partners, demonstrating a relevant, clear and consistent voice, while generating creative communications that support business and marketing strategies and integrated campaigns.Creating and activating plans and initiatives that translate business goals into meaningful content strategy, and that align and measurably improve communication internally and externally.Leading initiatives and content plans that use compelling verbal and visual storytelling.Working proactively with the leadership team and staff to identify internal and external communications opportunities, including defining the strategies and tactics to support them.Partnering closely with the Creative Director to oversee design, production and distribution of marketing and communications products and collateral, for the company and for Amplifier Strategies clients.Balancing focus, opportunities, effort across needs of clients (75%) and needs of Amplifier (25%).Creating, reviewing and upgrading Website experience, structure and nomenclature for the most intuitive target audience journey and presentation of content.Collaborating with the CEO on special projects, such as executive speeches, interviews and articles.Counseling the leadership team and Amplifier clients/partners on strategic executive/leadership communications.Overseeing and monitoring of Amplifier Strategies corporate reputation, and being proactive and prepared to protect and enhance perceptions of the company.Delivering a full suite of branding and marketing communications components (gap analyses, metadata frameworks, style guides, content audits, taxonomies, mapping documentation, naming conventions, messaging frameworks).Leading and managing day-to-day projects, including managing budgets and timelines, activating internal and external resources, engaging vendors and nurturing media contacts.Designing workflows for publication and content lifecycle processes that include: content acquisition; content creation; review and approval cycles; localization models; content publishing; content analysis and content optimization and/or content archival.Defining and helping clients establish metrics to measure the efficacy of branding and communications solutions including: content/brand integrity, content accuracy and relevance, ROI, efficiencies gained in content lifecycle improvements, etc.Planning, estimating, scoping communications and content strategy and production workflow and working with Project Managers to track tasks as needed.
Requirements: Specific areas of expertise include:10+ years professional experience in delivering integrated brand-centric communications and content, with a focus on the web and other digital media.Demonstrated ability to lead branding and communications strategy and implementation across the entire lifecycle of a project.Superior people and relationship skills with innate empathy for the end user – and the desire to help them achieve their goals.High level of organization and attention to detail – ability to prioritize content and slash and burn where necessary.Results orientation, with a strong sense of urgency for moving projects to completion and success.Ability and agility to work under pressure, to adapt easily to changing situations and priorities, and to meet multiple deadlines and goals simultaneously.Ability to consult to and interact within all levels of the company – from executives and investors to junior staff – and to achieve results with and through others.Experience with content management systems, publishing platforms, content curation, digital asset management, databases and SEO best practices.Comfortable working both in a collaborative team environment and independently.Familiarity with or passion for philanthropy and/or social impact organizations.Demonstrated discernment and discretion for handling sensitive and confidential information; political savvy and agility.Familiarity with Basecamp, Mavenlink, Salesforce and Google business apps a plus. 
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