Online Marketing Specialist
Location: RO, B, Bucharest
Department: Marketing
Function: Marketing
Company profile: #URL_c379aa631173ed5b7c345ab3f500a9a053e509138ca70e52c1088e5a784dc8d7# is a modern online travel agency that was founded in Athens in 2005. Today, our company is one of the leading online travel agencies in Greece with presence in over 25 countries in Europe, Asia and America; offices in Athens, Bucharest and Sao Paulo.
Description: The Online Marketing Specialist will participate in the planning, implementation and management of marketing campaigns. He/She will be responsible for monitoring overall search engine performance. The Online Marketing Specialist  will work with the Marketing, Content, Development  teams  to implement search strategies and track their effectiveness across major search engines (Google, Yandex, Bing). The successful candidate is expected to create and manage reports, will be assigned analytic projects and produce independent analysis to help search engine strategy. The successful candidate should have experience in reading and understanding basic code, website architecture, website usability, content writing and organic link building. Qualified candidates have also knowledge of various internet marketing channels, search engines, statistical analysis and general marketing principles. The candidate will contribute to site SEO requirements and site changes that will increase quality traffic, improve organic search result listings, and ultimately drive value for the site.ResponsibilitiesDefine SEO requirements and recommend site enhancements that maximize ROI and increase rank of natural search result listings.Assisting in the management of marketing campaigns (affiliate marketing, paid search, email marketing, social media, etc.).Use analytics tools (Google Analytics) and reporting tools (QlikView) to monitor and analyze quantitative and qualitative data to translate them into an actionable SEO plan.Provide competitive analysis of top ranking competitor sites and ranking of our site.Develop and maintain SEO reports.Keyword updates, on-page SEO and landing page optimization suggestions and analysis.Internal linking optimization and external link building.  Conceptualize, research, and execute link building campaigns.Stay on the cutting edge of internet technology, best practices and changes within Google and other search engines as well as with all search engine algorithm changes and SEO industry trends.Monitor sales performance.Analyze campaigns at various intervals and develop extensive reporting for our internal team.
Requirements: Strong understanding of Google and other search enginesPrevious experience of one to three years in SEO and generally in online marketing.Strong HTML knowledge.Advanced CMS knowledge.Advanced knowledge of English and an additional European language. Russian and/or Polish and/or Turkish will be considered a plus.Strong communication skills both verbal and written.Strong analytical skills and ability to come up with solutions.Self motivated, detail oriented and able to prioritize daily work efficiently.International working experience will be considered a plus.
Benefits: Attractive Remuneration Package.Work in an international, dynamic and fun atmosphere among young and smart peopleHuge learning experience in using best practices and cutting-edge technologiesChallenging engineering projects in an interesting and complex travel industry.
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