Email Marketing Specialist
Location: US, FL, St Petersburg
Employment type: Full-time
Company profile: Founded in 1999, PowerChord is a leader in Digital Brand Management, specializing in the development of online channel management software that allows organizations to manage their brand and retail sales through an independent sales channel. The PowerChord Dealer Network System provides the independent dealer with a world class online retail presence; the objective is to drive business to the dealer’s web presence and ensure every dealer represents the client’s brand and products accurately, attractively and effectively.  As the success of our system grows we desire to retain our “small company” feel, valuing our employees, their families and our clients. We reward innovation, hard work and unconventional thought. We’re a fast-paced, energetic group that strives to get the job done right. Our collaborative efforts and progressive thinking have landed us on Tampa Bay’s Fast 50 list in 2010 and again in 2012. If our expectations meet yours come join our team.
Description: PowerChord is seeking an eager and enthusiastic Email Marketing Specialist to join our growing email marketing team.  The Email Marketing Specialist will be responsible for implementing, optimizing, managing and reporting of email campaigns across multiple clients and will be a central member of the digital marketing team, driving strategy and tactics for customer loyalty and retention programs.The ideal candidate will hit the ground running and thrive in a fast paced, extremely detail oriented, go-getter environment and exudes a raw passion for getting things done.  Absolutely must be the ultimate self-starter and team player with a keen ability to quickly identify areas of opportunity to create procedures that increase efficiencies, scalability and effectiveness of email campaign deployment.Responsibilities:Assist in developing direction, strategy and tactics for email marketing programs including cadence, sequencing, targeting and moreResponsible for list management, segmentation and acquisitionDefine and maintain best practices and stay up to date with industry standards including legal and privacy concernsDeveloping content calendars and collaborate with creative teams on deadlines and creative consistency across all programsCampaign optimization including subject line, STO, A/B testing, CTA's, personalization, dynamic content, list decay, etcImplement defined quality assurance program for error free deploymentProvide in depth analysis and recommendations for continuous program improvementPerform ad hoc campaign analysis at the request of the marketing teamsManage email service provider and leverage vendor relationshipsWork with product and development team to incorporate features that will support email program.
Requirements: Hard Skills:2-5 years hands on experience in email marketing roleHands on experience with enterprise email marketing platforms Silverpop, ExactTarget, etc.Working knowledge of CSS and HTMLPrior experience with marketing automation toolsExtreme attention to detail and process drivenWicked good Microsoft Excel skills (pivots, macros, etc.)Experience with Google Analytics, Omniture or WebtrendsSoft Skills:Dedication to delivering a high level of serviceEfficient systematic approach, excellent time managementMust be able to work effectively as an individual as well as within a teamAbility to prioritize and manage multiple tasks simultaneously in a fast-paced working environmentExtreme attention to detail and strong organizational skills with experience prioritizing multiple deadlinesHigh level of initiativeAdobe Creative Suite (Photoshop, Illustrator, etc.)CRM experience
Benefits: Amidst all the hard work there’s Benefits, Perks & FunWe hire talented people so you won’t be micromanaged14 days of vacation your first year – woo hoo!Unlimited coffee, cold beverages & snacksFlexible work schedule 7 a.m. to 7 p.m. (8 consecutive hours of your choice)Health is important – $20 per month covers medical, dental, vision, life, AADD & disability insuranceMonthly catered company Lunch & Learns (informative yet comical & employee presented)Annual Summer Bash – Our CEO (and former rocker) knows how to throw a partyNo dry cleaning needed – shorts and flip flops will doWe help you save (co. matched IRA), encourage you to learn (Tuition Assistance Plan), and want you to grow with us (we love promoting from within)For more information about our company, products, services and clients please visit us at #URL_af4e42913fcc7707bf70fd30392ca2587bbf2fce8d585c2863c82b0b3e85f5b8#.PowerChord is an equal opportunity employer.Must be legally eligible to be employed in the United States without sponsorship/transfer.
Fraudulent: 0