Demand Generation Marketing Manager 
Location: US, CA, Burbank
Department: Connectivity
Employment type: Full-time
Required experience: Mid-Senior level
Required education: Bachelor's Degree
Industry: Computer Software
Function: Marketing
Company profile: The front door to most businesses is online. Connectivity allows business owners know every first impression. We are passionate about providing customer intelligence solutions to business owners. Connectivity is a rapidly growing venture backed technology company… We think big and move fast. Please visit #URL_1fddf30a8cda1e29d42a2add75f99d2c0cbda4e798c9de439800ef27d307e955# to learn more. Proven leadership team with extensive startup experience.Currently has 92,000+ paying customers on their SaaS platform and growing.Raised $6.35M in a Series A funding round led by proven venture capital investors and angels including:Proven venture capital firms, Greycroft Partners (#URL_e92f987773d20ba70d8539741ac1f9e142610a3a12331737e85f0700395bbc90#)Rincon Ventures (#URL_f7f868790176237852cc0f3074e41e211c3d7742082c0e8a4621269786a55a65#)Daher Capital (#URL_f31cd231df8a07ac7db3f10f35e02185990af8490ab3102628cd870d073671b8#)Double M Partners (#URL_a6f4784a8d2cf3465d52ecd2c7bbe998421c215299e46ae85c16d4375d11c289#)TenOneTen Ventures (#URL_10907ca068f4b651c315af4a1cc391400769b3ebd69cd834f8c3974aa67e39f7#)Eytan Elbaz (#URL_affdeedbfaf2b202ec2d696d87161f266be36f3da8ecf80dd67cdac1f4ba9738#)Team of 24+ with plans to grow to 60+ by end of year.
Description: The Demand Generation Marketing Manager is responsible for the demand and lead generation campaigns with a focus on crafting and executing online and offline programs, then tracking and reporting on the results of the programs. The main objectives of this role are to generate an incremental pipeline for existing and new products and services. This person will leverage tactical messaging to influence the marketplace, capture customers and prospects, and generate, nurture and convert the pipeline. Specifically... Engage as part of a cross-functional marketing operations team responsible for technology integration and marketing process in order to measure and drive enterprise growthResearch, develop, produce and present a comprehensive Demand Generation Plan for short and long-term profitable growth; and develop the campaigns, execution steps, content requirements, reporting templates, and supporting systems managementHave a strong analytical and creative approach to problem solving Create and develop demand and lead generation activities, conversion programs, and marketing campaigns that provide measurable improvement for top-line and bottom-line growth and meet goalsExhibit comprehensive understanding of marketing practices such as: email, webinars, events, social media, and search engine marketingCreate and develop integrated programs and campaigns in alignment with new product launches, co-marketing campaigns, existing product upsell and cross-sales, and new market developmentEnsure Sales has all needed tools and training to drive pipeline to closeCommunicate and collaborate with other channel marketers, product marketers, sales, and other stakeholdersSupport overall company branding and awareness as part of the overall marketing initiatives and lead generation programsAggressively review and stay abreast of market trends through all available resources, including trade publications, Third Party Market Reports, direct customer contact, participation in industry conferences/expos/trade shows, etc.
Requirements: Education: Bachelors degree requiredExperience: 3-5 years of experience in demand generation, marketing communications, product marketing, demand generation or channel marketing SaaS experience highly preferredCreative thinking capabilities; Interest/desire to learn and adopt new marketing strategies and tacticsBusiness analysis experienceGo-to-market development plan capabilities –including successful launch planning, positioning, and executionStrong ability to write informative and compelling copyDemonstrated results in improving sales pipeline/funnel close ratiosUnderstanding of marketing automation systems and softwaresStrong interpersonal skills; ability to effectively coordinate between multiple teams and departmentsExcellent written and oral communications skillsStrong organizational skills and ability to meet deadlines in a fast-paced environment
Benefits: Competitive salary + very generous benefits + equity/upside.You will join a very well-funded, profitable startup that is building industry leading customer insight and intelligence technology.Because we are a fun, fast-paced, entrepreneurial company with that environment that empowers you to drive results.Brand new 14,000 sq. ft. office in downtown Burbank.Enjoy catered lunches, daily! 
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