Public Relations Manager
Location: US, NJ, Totowa
Employment type: Full-time
Required experience: Mid-Senior level
Required education: Bachelor's Degree
Industry: Internet
Function: Public Relations
Company profile: NFP is a leader in the delivery of benefits solutions for companies of all sizes and in the delivery of life insurance and wealth management solutions for high net worth individuals. Our leading, independent broker/dealer offers a wide range of choices from some of the nation’s top investment companies. NFP operates and reports in three segments that provide diverse products and services to corporate and high net worth individual clients: the Corporate Client Group, the Individual Client Group and the Advisor Services Group.*Our advisors partner with clients to help provide them with comprehensive solutions, backed by NFP’s open architecture approach, national scale and resources. NFP is focused on optimizing cross-selling opportunities and building recurring revenue, and diversification, ensuring the company is well-positioned for long-term growth.*NFP Advisor Services Group is a business segment of National Financial Partners Corp. (NFP) that includes NFP subsidiaries NFP Securities, Inc., member FINRA/SIPC, and NFP IndeSuite, Inc.
Description: NFP is a leader in the delivery of benefits solutions for companies of all sizes and in the delivery of life insurance and wealth management solutions for high net worth individuals. Our leading, independent broker/dealer offers a wide range of choices from some of the nation’s top investment companies.  NFP operates and reports in three segments that provide diverse products and services to corporate and high net worth individual clients: the Corporate Client Group, the Individual Client Group and the Advisor Services Group.  NFP HR Services is part of our Corporate Client Group and is leading this search on behalf of our client company to recruit for a dynamic Public Relations Manager to join their team of exceptional professionals. Summary:The Public Relations Manager is responsible for managing the overall public relations function for the Company’s United States presence, including leading, mentoring and developing subordinate PR team members. The position maintains cooperative relationships with the press, the community and consumer interest groups; responds to requests for information from the media; and monitors press coverage.   The PR Manager also positions and sells information to the media and monitors and reports on competitor activity and relevant media topics.  In addition, the PR Manager plans, develops and communicates PR campaigns and attends press and media events.  A major responsibility of the PR Manager will be to create and monitor a longitudinal study of Company consumer and business data, highlighting trends and anomalies; identifying external factors and causation/attribution; ultimately converting this study into a quarterly media report. Essential Duties and Responsibilities:Establishes and maintains cooperative relationships with the press, representatives of the community and consumer interest groups.Effectively communicates (by means of 1:1 contact, in writing, by telephone, e-mail or social media) with people outside the organization, representing the company to the media, customers and other external sources.Creatively obtains data and information from all relevant sources; analyzes data/information and determines appropriate methods of utilizing and incorporating it into PR plans, functions and activities.Effectively manages, coaches, mentors and develops PR staff members, supporting their growth and learning, and ensuring their performance meets or exceeds expectations and contributes to the overall effectiveness of the PR team.Analyzes survey results on relevant media topics; makes appropriate conclusions and reports on findings to the Head of Communications & Public Relations (UK).Oversees and develops, designs, or creates new applications, ideas, relationships, systems, or products, including artistic contributions.Plans, develops and communicates PR campaigns; attends press and media events.Writes and edits news alerts, press releases and blogs/content.Effectively communicates ideas, project status, and other information with the Head of Communications & PR and other Company leaders and peers, by various methods (1:1 contact, in writing, by telephone, e-mail, or in person).Lead, manage and assign PR projects and activities, as required.
Requirements: Required Knowledge, Skills and/or Abilities:Effectiveness in independently managing and developing a team of US-based PR professionals, and keeping the UK-based Head of Communications and Public Relations and management team well-informed about activities and progress toward business goals.Excellent talent acquisition (growing and developing the PR team), leadership and coaching skills.High level of orientation to achieving results and business goals.Excellent understanding of how the public relations industry fits in with social and traditional media in the US.Excellent skills in identifying PR opportunities on a proactive and reactive basis.Superior verbal and written communication skills; articulate and enthusiastic in verbal, written and face-to-face communications.Excellent organizational and multi-tasking skills; meticulous attention to detail.Very high levels of creativity, with strong ability to generate and inspire new ideas and outside-the-box thinking.Solid understanding of the importance of tailored media communications.Excellent skills in prioritizing workload and effectively managing time.High level of passion for money saving.Proficiency in technical computer skills such as MS Office Suite (Word, Excel, Outlook, and PowerPoint); effectively leading research activities and report- writing.Required Education and Experience:Bachelor’s Degree in Public Relations, Journalism or related area.At least three (3) years’ experience in a similar role in Public Relations; or three (3) years’ experience in a similar role in Journalism; or a combination of at least five (5) years’ experience in relevant roles in Public Relations, Journalism, and/or Marketing.At least (1) one year of management experience. ADDITIONAL INFOSupervisory Responsibilities:Manage one (1) team member (Public Relations Specialist).Acquire new talent and develop the US-based Public Relations team, as required. Physical Demands:The physical demands described herein are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Uses various computer and telecommunications equipment approximately eight (8) hours per day.Ability to sit at and answer phones eight (8) or more hours per day.Ability to stand, walking, talking, sitting, hearing Working Conditions:Most time is spent in a climate-controlled office environment.Frequent attendance is required at off-site events that may occur outdoors in various weather conditions; in large and/or crowded venues; and where there may be excessive noise.May require local/regional travel, up to 25% of time.
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