Junior Account Executive
Location: US, IL, Chicago
Department: Client Services
Company profile: BCV is the premier full-service social media provider in the hospitality industry. Our social media experts have developed proprietary services, methodologies, and tools to continually create significant value for clients. We are the only provider with the capacity to monitor the social space and manage potential crises 24 hours a day, 7 days a week. Our comprehensive management services are supported by a robust arsenal of cutting-edge tools and analytics designed to drive traffic, increase sales, create unforgettable experiences for guests, and mitigate negative customer experiences.
Description: As a high-energy, outgoing person with a passion for social media and online communities, you are an active participant in social networks. An appetite for proactively staying on top of the latest trends, platforms and information in social media is a must.You will work in a team to help develop and execute content strategies for our client’s branded social media channels, execute point-in-time campaigns and projects, monitor for issues and coordinate with team to respond to comments from the community in a timely manner.You will be on point to measure community metrics to gauge program effectiveness, provide feedback to client teams to optimize programs in real time, and prepare reports for clients.You possess in-depth knowledge of social media and are adept at leveraging that knowledge/experience to communicate strategically on behalf of large consumer brands.Responsibilities: Work in a multi-disciplinary team to plan and deliver fully-integrated digital campaigns and accoutn management for the client.Foster community engagement with our clients’ brands across social media platforms (Facebook, Twitter, Google+, YouTube, Instagram).Work closely with a creative production team to plan and develop nimble, visual content for client channels. Monitor clients’ social media channels, initiate conversations with and respond to community comments referencing established brand and community guidelines.Monitor broader digital conversation regarding the client, and develop recommendations for clients as appropriate.Generate, collect and analyze metrics to identify trends and themes, optimize program strategy and content and prepare social media reports for clients.Play a role in digital program development and execution.Keep abreast of social media marketing trends, research new channels and identify opportunities to connect the public with our clients’ brands and programs, and share key insights/learnings with the team.Advise on targeted digital ad buys, execute and optimize Facebook ad and other digital ad campaigns.
Requirements: Qualifications2-3 years of professional experience, with a minimum of one year of experience as a social media community manager/moderator or similar.Experience in digital media and/or hospitality strongly preferred.Strong interpersonal, written and verbal communication skills.In-depth working knowledge of current and emerging social media platforms, with a keen interest in sharing knowledge with broader team.Adept at writing compelling, grammatically-correct copy for online channels.Self-motivated, well-organized and assertive, with strong analytical and deductive skills.Proven ability to meet deadlines and work on multiple projects simultaneously.Ability to work well and quickly integrate with a cross-office team.Exceptional professional maturity and judgment to work within a complex, multifaceted project in a corporate environment.
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