Online Marketing / Demand Generation Manager (remote/telecommute)
Location: US, CA, san francisco
Department: Marketing
Employment type: Full-time
Required experience: Mid-Senior level
Required education: Bachelor's Degree
Industry: Internet
Function: Marketing
Salary range: 70000-120000
Company profile: InVision is a venture-backed startup working to create the world's best design communication and collaboration platform.We're passionate about finding ways to improve how companies think about their design process. That's why designers at so many of the worlds most beloved startups, agencies and corporations use InVision every day.
Description: InVision is the world’s leading design collaboration platform.We enable companies of all sizes to discover the power of design-driven product development.  That’s why designers, product managers, marketers and other stakeholders at so many of the world's most loved designers, agencies, & corporations use InVision every day, including Zappos, Evernote, AirBnB, and Yammer.Built to foster collaboration and iteration, InVision helps our clients design, review and user-test a product before writing a single line of code, with tools for design prototyping, feedback, task management and version control.We’re well-funded and venture-backed by prominent investors including FirstMark Capital and Tiger Global Management.We're looking for an Online Marketing Manager with experience in a freemium SaaS company to manage all of our online user acquisition efforts.
Requirements: About YouAnalytical and data-driven approach, with deep understanding of inbound traffic generation, nurturing, and funnel optimization techniques for a freemium SaaS productExperience managing and scaling organic & paid acquisition campaigns for a freemium SaaS productBroad skillset that stretches across growth channels/drivers -- SEM, PPC, Display, viral marketing, conversion rate and LP optimizationDeep knowledge of commonly used analytics & CRM tools, such as Hubspot, Salesforce, Google Analytics, KISSmetrics, TableauProven track record of creating ROI-positive cross-channel campaigns that accelerate growthPassionate about creating replicable, scalable frameworks for acquisitionDeep understanding of automating personalized messaging through segmentation using behavioral bucketingAgile marketing methodology driven by data centric decision makingA playbook of growth initiatives with quantifiable success from experience in current or prior roles.Bias towards immediate action and results Experience working on cross-functional agile teamsConsummate multi-taskerExposure to design tool space a plusResponsibilities Create, manage, and optimize key free and paid acquisition channels (SEM, PPC, SEO)Execute initiatives against key acquisition & growth goals, including inbound traffic generation, conversion to registered usage and secondarily conversion to paid self-service usage.Monitor, optimize and report on demand generation, email, and online marketing KPIs.Optimize the Marketing awareness-acquisition-activation funnel using agile testing methodology. Run A/B and multivariate tests. Understand how our customers migrate from single licenses to team licenses, and optimize the communication and experience.Work with outside vendors to optimize and scale a personalized, cross-channel paid and viral acquisition programConnect the user experience and purchase funnel with the online marketing programs we use to drive them to our siteCreate a personalized, behavior-driven acquisition and nurturing program to target users at the right time at the right place with the right messageManage analytics or other engineering projects necessary to support growth initiativesRecruit and manage outside vendors (and down the road, additional team members)Research and surface new demand generation initiatives to management team
Benefits: Highly competitive salaryStock optionsPremium health coverage  Macbook AirMembership at health club of your choiceUnlimited books from AmazonUnlimited Starbucks cardHalf-day Fridays!
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