Sr. Marketing Manager, Demand Generation
Location: US, CA, Encino
Employment type: Full-time
Required experience: Mid-Senior level
Required education: Bachelor's Degree
Industry: Market Research
Function: Marketing
Description:  THE COMPANY: uSamp (#URL_a6a38a7120c0f7ac2d56a73ae70777662452d3106bb1d29f204006ed0addde61#)  #URL_edafbce9a87604cbff9cc1d874e0b21e6298d3b49e0996a2ef1a10a45c272226# (www.#URL_edafbce9a87604cbff9cc1d874e0b21e6298d3b49e0996a2ef1a10a45c272226#)About #URL_edafbce9a87604cbff9cc1d874e0b21e6298d3b49e0996a2ef1a10a45c272226#  [uSamp’s newest business]#URL_edafbce9a87604cbff9cc1d874e0b21e6298d3b49e0996a2ef1a10a45c272226#™ is the world's first on-demand consumer insights platform, providing brands with instant on-demand access to targetable consumers. The #URL_edafbce9a87604cbff9cc1d874e0b21e6298d3b49e0996a2ef1a10a45c272226# portfolio is comprised of #URL_edafbce9a87604cbff9cc1d874e0b21e6298d3b49e0996a2ef1a10a45c272226# Survey Tool™ for survey authoring and fielding, and #URL_edafbce9a87604cbff9cc1d874e0b21e6298d3b49e0996a2ef1a10a45c272226# Concept Test™ for early-stage concept screening. With #URL_edafbce9a87604cbff9cc1d874e0b21e6298d3b49e0996a2ef1a10a45c272226#, brand managers can collect quantifiable customer feedback from the web, mobile devices and social networks. Powerful enough to be used by Fortune 500 companies, and intuitive enough to be used by tens of thousands of small businesses, #URL_edafbce9a87604cbff9cc1d874e0b21e6298d3b49e0996a2ef1a10a45c272226# gives companies of all sizes a single platform -- to build, promote and analyze the voice of the customer --- when, where and how they need it. For more information visit www.#URL_edafbce9a87604cbff9cc1d874e0b21e6298d3b49e0996a2ef1a10a45c272226#. About uSampuSamp is the technology leader in market research providing automation, mobile and global sample and insight solutions for marketers. Based in Los Angeles, with six offices in the United States, Europe and Asia, uSamp has been recognized in Inc.'s 500|5000 exclusive ranking of the nation's fastest-growing private companies. For more information visit #URL_a6a38a7120c0f7ac2d56a73ae70777662452d3106bb1d29f204006ed0addde61#.THE OPPORTUNITY: Sr. Marketing Manager, Demand Generation uSamp is looking for a highly skilled Senior Demand Generation Manager to grow its fast-accelerating #URL_edafbce9a87604cbff9cc1d874e0b21e6298d3b49e0996a2ef1a10a45c272226# business.  This individual will play a significant role in driving business growth through new customer acquisition and existing customer expansion, capitalizing on opportunities to raise brand awareness and increasing market share.  The position will provide technical insight and create solutions to increase email campaign responses, improve tracking and overall ROI.  In addition, this person will possess proven experience with B2B demand generation marketing and a strong command of marketing automation systems (i.e. Pardot/Marketo) as well as #URL_8d92932a488fb7e172d73a0f6813d06d464f1f03705d2825f86b2c7947d60a86#.  This position is a strategic role in the company, which requires “being in the trenches” as uSamp builds out the team and programs to support its fast growth.Specifically… Create and execute the demand generation and awareness marketing plans, campaigns and tactics.Develop, deploy and analyze demand generation campaigns in a variety of inbound and outbound marketing channels including search engine marketing, email marketing, lead nurture programs, social media, etc.Strategize with internal stakeholders on marketing and campaign plans against measurable goals and objectives.Plan, create and execute end-to-end marketing project work plans and revise as appropriate to meet changing needs and requirements.Review and leverage learnings from customer research, as well as monitoring marketplace and competitor marketing programs.Work collaboratively internally and with external resources to create appealing email campaigns, communicating winning marketing concepts through well written copy and design.Monitor digital campaigns and collect metrics to calculate ROI and suggest continuous improvement.Maintain knowledge of current trends and digital marketing strategies as they evolve.Manage day-to-day operational aspects of campaign tactics and scope.Review deliverables and ensure deliverable quality.Manage, maintain and own marketing automation systems such as Pardot and Marketo, including #URL_8d92932a488fb7e172d73a0f6813d06d464f1f03705d2825f86b2c7947d60a86#.Effectively manage campaigns against budgets.
Requirements: THE RIGHT PERSON: REQUIREMENTS x PERSONAEDUCATION: BA/BS preferred or equivalent experience.EXPERIENCE: 5-7 years of contemporary marketing demand generation, marketing campaign development, marketing program management experience specifically with digital marketing.Experience with multi-channel marketing, including multi-touch marketing automation-based campaigns, using applications such as Marketo and Pardot.  Experience with #URL_24cd44edb473365624a280f26f00a589336e1282f129bebf1f212762aad60ece# a plus.Demonstrated efficiency with vendor and budget management.Experience working effectively in a team-based environment.Demonstrated strong organizational skills and attention to detail; able to meet high standards for quality and accuracy.B2B campaign management and demand generation experience.Comfortable multi-tasking; managing multiple complex, multi-phase projects at various stages; able to prioritize effectively.Demonstrated expertise in creating and maintaining project deliverables such as project management plan, status reports, communications plan, budget and schedules.Proactive mindset and ability to plan, communicate, and deliver project plans accordingly.Analytic mindset with the ability to analyze and present qualitative and quantitative marketing results.Work without supervision on complex projects and is expected to collaborate on key decisions with peers. Excellent oral/written/interpersonal communication and presentation skills.Results oriented, knows what needs to be done and operates with a sense of urgency, focus and discipline.   
Benefits:  WHY USAMP?Be a part of the building the #1 tool CMOs will rely on to get actionable insights  [think Salesforce for Marketers and Market Researchers]uSamp is in the Top 5 largest SaaS hybrid businesses in Los Angeles.  Join a startup culture that feels like 20 people but has the strength of EBITDA to provide security to attack the big problems in the marketplace.uSamp provides competitive salaries + bonus + equity, plus a great 401K planA fun, fast-paced, entrepreneurial environment that supports new and innovative ideas.
Fraudulent: 0