Marketing Specialist 
Location: US, CT, Stamford
Employment type: Full-time
Required experience: Associate
Required education: Bachelor's Degree
Industry: Management Consulting
Function: Marketing
Company profile: Novitex Enterprise Solutions, formerly Pitney Bowes Management Services, delivers innovative document and communications management solutions that help companies around the world drive business process efficiencies, increase productivity, reduce costs and improve customer satisfaction. For almost 30 years, clients have turned to us to integrate and optimize their enterprise-wide business processes to empower employees, increase productivity and maximize results. As a trusted partner, we continually focus on delivering secure, technology-enabled document and communications solutions that improve our clients' work processes, enhance their customer interactions and drive growth.
Description: We are interested in highly motivated individuals to join the Marketing team and grow with the company over the coming years. With extensive growth opportunity within the organization, this is an unparalleled opportunity for ambitious individuals that are looking to develop their career in marketing and communications and gain business exposure.The Novitex Marketing Specialist is responsible for assisting in the execution of the marketing strategy. The ideal candidate will have an established track record conducting a variety of marketing activities in the B2B environment including but not limited to content creation and story-telling, email marketing and brand development. Analysis and strategy a plus.This position will work closely with internal Product, Sales, Client Relations and Delivery teams to ensure marketing reach and presence is established to drive sales and overall company growth. ESSENTIAL DUTIES AND RESPONSIBILITIES:Initial duties:Write, edit, and format a variety of marketing contentSupport the proposal team and management in the design of PowerPoint slides for a variety of presentationsManage the end to end process of client networking engagements, dinners and other such activitiesGrowth opportunity to:Development on marketing collateral and thought leadership contentManage/optimize all printed and electronic promotional collateralsManage all social media accounts (Facebook, LinkedIn, etc.)Manage lead generation campaigns including: Webinars, Seminars, Email Campaigns, Cold Calling Campaigns, Mailer Campaigns, Sponsored EventsTrack Lead to Opportunity conversion rates and provide strategies to improve/optimize lead generation activitiesConduct market research to determine market/business requirements for existing and future service lines and customersSupport sales team with market information, contact management and lead generation activities
Requirements: SPECIALIZED KNOWLEDGE AND SKILLS:BS/​BA in marketing related field required.5-3 years in a hands-on, dynamic marketing position (internship experience counted)Experience in developing and maintaining marketing strategies for web and non-web based initiativesBusiness to business marketing experience a plusBi-lingual English and French a plusExperience and working knowledge of graphic and design principles a plus COMMUNICATION SKILLS:Requires a proactive approach to all projects and an ability to work independently without close oversight from management – must be a proven self-starter. Excellent written communication is a MUST and all suitable candidates shall submit a writing sample(s). Strong interpersonal skills required to interact with management, and peers effectively. Effective cross-department communication. Ability to document and communicate problem/resolution and information/action plans. TECHNICAL SKILLS:Strong Microsoft office capabilitiesSalesforce and/or other CRM experience is a plusBasic knowledge of Adobe Creative Suite is a plus (Photoshop, Illustrator, etc.)Understanding of emerging marketing technologies & platforms (e.g. social media, blog platforms, etc.) WORKING CONDITIONS:Normal office environment. Ability to work under tight deadlines. 
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