VP Marketing & Growth
Location: GB, LND, London
Department: Marketing
Employment type: Full-time
Required experience: Mid-Senior level
Industry: Internet
Function: Marketing
Company profile: Depop is an exciting new mobile marketplace where you can sell things by simply taking a picture, as well as follow your friends and buy unique things.Depop has already been received with great enthusiasm in our test regions and it is now beginning to expand into the global market, following funding from highly prestigious venture capitalists.This is an extremely exciting time to join a young, fast growing and very promising company based in the Shoreditch area, backed by some of the most prestigious VC’s in the technology market.
Description: Depop is the most fun way to buy and sell straight from your pocket. Sell & buy unique things by simply taking a picture. It’s social, users and small independent shops recently voted one of London’s top 10 most loved apps. Depop is a fast-growing mobile social marketplace on a mission to revolutionise mobile e-commerce. This is an extremely exciting opportunity to join an early stage company based in the Shoreditch area of London, backed by some of the most prestigious VC’s in the industry to accelerate us build the future of mobile shopping.We’re looking for an experienced Senior Marketer to continue the momentum in our growth path and help us multiply the number of people downloading and using our much loved app. We aim to continue this growth through impactful marketing in the UK and internationally. We are seek a marketing leader who can build a compelling brand presence and translate our core positioning into actionable, locally relevant, growth oriented, data driven marketing.About the Role:You’ll be responsible for the strategic marketing plan and its implementation to drive consistent growth in new markets. This is a broad marketing and growth ownership role covering all that goes on inside and around Depop to generate interest and customer growth.We’d like you to:Build out an in-house marketing team, manage partners, Editorial, PR, Community and work collaboratively with cross-functional teams including Product, Operations, Development and regional leadership to drive your visionBuild and nurture a network of local ambassadors and community managers around the globeLead and manage growth partnerships with VIPs, brands, media etc.Develop, test and implement strategies and build out a creative platform that communicates a compelling value proposition for current and prospective usersDrive customer acquisition and retention communication across online and offline channelsRegional marketing build-outContinuous analysis of customer, competitor and market behaviourLeverage social media channels as growth driversBe the relentless user advocate; ensure all marketing activities feel local and personal; articulate market nuances for other teams who aren’t familiar with the region (e.g. US)
Requirements: About You:The ideal candidate will have a proven track record of launching a world-class mobile app across multiple markets where a strong community has been builtBe naturally data-driven and a full stack marketer across digital marketing, SEM, experiential campaigns, offline marketing, partnerships and sponsorships, email and socialBe empathetic to our users and market to our audience in unique waysAppreciate the nuances of marketing a web product vs mobile appHave been a budget owner within a high growth businessCollaborate with all areas of the business but especially with design, product and developmentExceptionally strong team leader, measurer of ROI, and be accountable for resultsAbility to thrive in a fast-paced startup environmentStrong analytical, planning, and forecasting skillsOutstanding communication and presentation skills; able to articulate a vision, strategy or idea clearlyAble to work at both strategic and tactical levels…not afraid to “get your hands dirty”Digital and mobile nativeAppreciation for design and a genuine passion for DepopIt’s a great time to join, be impactful and have a voice on our next stage of growing the company.
Benefits: Generous salary and optionsGreat offices near Old StreetApple equipmentWorking with a well-funded, amazing and very friendly teamIf this sounds like the role for you, please apply with any questions that you may have. We look forward to hearing from you!
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