Marketing Specialist 
Location: US, CT, Stamford
Employment type: Full-time
Required experience: Associate
Required education: Bachelor's Degree
Industry: Management Consulting
Function: Marketing
Company profile: Novitex Enterprise Solutions, formerly Pitney Bowes Management Services, delivers innovative document and communications management solutions that help companies around the world drive business process efficiencies, increase productivity, reduce costs and improve customer satisfaction. For almost 30 years, clients have turned to us to integrate and optimize their enterprise-wide business processes to empower employees, increase productivity and maximize results. As a trusted partner, we continually focus on delivering secure, technology-enabled document and communications solutions that improve our clients' work processes, enhance their customer interactions and drive growth.
Description: We are interested in highly motivated individuals to join the Marketing team and grow with the company over the coming years. With extensive growth opportunity within the organization, this is an unparalleled opportunity for ambitious individuals that are looking to develop their careers and gain business exposure.The Novitex Marketing Specialist is responsible for assisting in the execution of the marketing strategy. The ideal candidate will have an established track record conducting a variety of marketing activities including but not limited to content creation, story-telling, email marketing, and reporting and analytics in the B2B space. This position will work closely with internal Product, Sales, Client Relations and Delivery teams to ensure marketing reach and presence is established to drive sales and overall company growth. ESSENTIAL DUTIES AND RESPONSIBILITIES:Manage day to day execution of go to market plan including assistance with  SEO and Digital Media, sales/BD support, contact management, Lead Generation, Brand Management, and graphical designDevelopment on marketing collateral and thought leadership contentManage and establish partnerships with leading industry resources/organizationsManage lead generation campaigns including: Webinars, Seminars, Email Campaigns, Cold Calling Campaigns, Mailer Campaigns, Sponsored EventsTrack Lead to Opportunity conversion rates and provide strategies to improve/optimize lead generation activitiesConduct market research to determine market/business requirements for existing and future service lines and customersSupport sales team with market information, contact management and lead generation activitiesManage/optimize all printed and electronic promotional collateralsManage all social media accounts (Facebook, LinkedIn, etc.) 
Requirements: SPECIALIZED KNOWLEDGE AND SKILLS:BS/​BA in marketing related field required2-5 years in a hands-on, dynamic marketing positionExperience in developing and maintaining marketing strategies for web and non-web based initiativesBusiness to business marketing experience a plusBi-lingual English and FrenchExperience with relevant software applications a plus (i.e. #URL_43a68868b5b6e2a51677a4fb4c6fbbb676f678d92202751257e2f7616aeed3cb#, iContact, MailChimp, Google Analytics etc.)Experience and working knowledge of graphic and design principles a plus COMMUNICATION SKILLS:Requires a proactive approach to all projects and an ability to work independently without close oversight from management – must be a proven self-starter. Excellent written communication is a MUST and all suitable candidates shall submit a writing sample(s). Strong interpersonal skills required to interact with management, and peers effectively. Effective cross-department communication. Ability to document and communicate problem/resolution and information/action plans. TECHNICAL SKILLS:Strong Microsoft office capabilitiesWeb analytics (and understanding of SEO tools)Salesforce and/or other CRM experience is a plusBasic knowledge of Adobe Creative Suite is a plus (Photoshop, Illustrator, etc.)Understanding of emerging marketing technologies & platforms (e.g. social media, blog platforms, etc.)WORKING CONDITIONS:Normal office environment. Ability to work under tight deadlines. 
Fraudulent: 0