Director of Demand Generation
Location: US, CA, San Francisco
Employment type: Full-time
Required experience: Mid-Senior level
Required education: Unspecified
Industry: Computer Software
Function: Marketing
Company profile: Intercom (#URL_cb674f93cbcd215a3a0a57a8615a565545949eead8adbbc73307c26d6a6af81b#) is a simple, personal messaging service for businesses and their customers. It provides a single, integrated platform for the whole company to use for support, marketing, product, sales communication and more.We’re on a mission to make web and mobile business personal. We believe that the future of customer communication requires not increasingly complex, impersonal point solutions, but rather a simple, seamless platform that applies innovations found in consumer services like Facebook and WhatsApp.Founded in late 2011, Intercom has raised over $30 million in venture capital and is backed by leading investors, The Social+Capital Partnership and Bessemer Venture Partners. Intercom has been adopted by thousands of businesses, including Heroku, Hootsuite, Rackspace, Yahoo! and Perfect Audience. Our customers love the product: #URL_18cc302f4e0f1dac521853b2a6ae109ebbe44c6130d31eb0413535ba71e2f42f#We like big thinkers with small egos who believe in our goal to build a uniquely impactful, long-lasting tech company. Our vision is to fundamentally change forever how Internet businesses and their customers communicate.
Description: About The RoleThe opportunity for Intercom to become a multi-billion dollar business is largely a marketing challenge. The product almost completely sells itself. We have double-digit growth and revenue in the millions and have spent nothing on sales and marketing to-date. Customer satisfaction is off the charts (#URL_0236d93e578e8273972733b175c8fc92a01bc0aa31f475b78f8300f94342c0ba#) and people can’t help but tell their friends about it. The next step change in growth for the company will come from building a world-class marketing team that will work closely with product management, engineering, design, and growth – we're one team – to drive greater awareness and adoption of Intercom in existing and new markets.The Director of Demand Generation will join the growing marketing team to drive Intercom adoption across North America, EMEA and APAC. The ideal candidate is a self starter with a deep understanding of search marketing, performance marketing, the end-to-end marketing funnel, sales pipeline, landing page optimization, analytics and testing. In addition, the Demand Generation function will be responsible for execution and measurement of marketing campaigns that help promote Intercom, attract new audiences, and ultimately add new customers to our growing community. This is both a strategic and hands on tactical role. You'll join a world-class team that is hungry and ready for anything. It's the most fun you'll have while getting a paycheck. This position is full-time and would report to the CEO, Eoghan McCabe.The Director of Demand Generation at Intercom will:Build, plan, and mange SEM operations for IntercomScale global search engine marketing operations to support key business initiatives across customer acquisition, branding, and sales pipelineApply data informed optimization to campaigns, keywords, bidding, ads, and landing pages to drive trafficDetermine the suite of tools, automation and processes necessary for scaleManage budget and forecast to deliver efficient return on investmentManage contractor resources and external vendorsContinuously analyze and report on campaign and ad tactic metricsRecommend future improvements to processes and technologies to increase effectivenessManage an ever-growing network of promotions; both on external sites, and our ownWork closely with product marketing to execute creative campaigns and optimize product messaging and positioningHave the vision and experience to build a team of online marketing specialistsOwn pursuit of industry knowledge, best practices and trends as it pertains to marketing automation and campaign managementThink outside the box and have a passion for building a product that will change the way business communicate with their customers online
Requirements: Skills and attributesDeep knowledge of online marketing tactics and tools, including Google Adwords, retargeting and display advertising, Facebook, Twitter, and LinkedIn advertisingExcellent organizational skills and attention to detail; ability to manage multiple priorities and tasks simultaneouslyStrong people leader with the ability to build a team to efficiently produce quality results in a deadline driven environmentAbility to define success metrics and constantly push to measure, understand and optimize everything through numbersStrong interpersonal and relationship building skills; ability to work well as an individual and within a teamExperience and education5-7 years experience in online marketing. Minimum 2-3 years in operational SEM roleExperience driving lead generation strategy based on company and marketing objectivesB2B or SaaS marketing experience a plusBachelor’s degree or equivalent experiences in Marketing, MIS, or Business Administration
Benefits: Competitive salaryFull health, dental, and vision coverageMeaningful equity in a rapidly growing companyCatered lunch and dinner every weekdayFun environment where you can make an impact
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