Ad Ops and Programmatic Analyst
Location: GB, LND, Camden, London
Department: Display
Employment type: Full-time
Required experience: Associate
Required education: Unspecified
Industry: Internet
Function: Marketing
Company profile: Forward3D is the largest independent digital marketing agency in Britain. We run cutting edge digital marketing campaigns across paid search, natural search, display and social by using industry-leading linguistics and technology. Our localisation and origination service, Locaria, allows us to scale our clients' campaigns and content internationally. We cover an unequalled range of languages and have experience of running marketing campaigns in over 40 markets to date. Our in-house team of linguists localise content, keywords and copy to support the expansion of our clients’ businesses on a global scale. We started life in 2005 as “Traffic Broker”, an affiliate risking our own money. In the last nine years we have grown to over 200 in-house analysts, serving some of the world’s biggest brands and achieving ten million clicks per day, across 60 markets and in 45 languages. “Innovate every day” is our mantra, combined with an affinity for data and insightful analysis. We’ve stayed ahead of the curve by providing industry-leading apps and tech infrastructure to support our analysts. Forward3D is part of The Forward Internet Group - a fast-growing business with a portfolio of innovative brands that employs over 200 people in our Camden, New York, Shanghai and Seoul offices. As well as doubling revenues year on year for the last four years, we’ve picked up several accolades including The Sunday Times Tech Track 100, Deloitte Technology Fast 50 and National Business Awards.
Description: Desired skills and experienceOwn RTB campaign set up, performance, and pacing while recommending opportunities for optimization across all clientsProactively innovate and drive new channels and initiatives to encourage profitable growthWeekly review of performance of models across revenue, performance, and pacing to client account management teamAssume lead responsibility for future planning and forecasting at a campaign and account levelPlanning Campaigns with Behavioural, Contextual, and 3rd Party Segments to allow for model based optimizationDevelop strong media owner relationships; ensuring clients are first to market with relevant beta trialsCross-sell and up-sell business internal and industry tools & technologiesAudit tracking, tagging and campaigns on a monthly basisAnalyse campaign performance to understand value provided by publishers and data providersWork with clients and client services to understand key business challenges and design analytic and testing plans to derive actionable intelligenceBuild Private Market Place audience packages in-line with campaign objectivesEffectively manage any external/internal technical/programmatic queries/issues on accountCreate Insights PowerPoint decks to share actionable insights with clients to use across channels and case studies for the display and sales departmentWork with clients to create real-time brand optimization studies that align with campaign goals, but also create strong, clear signals that our models can use to optimize campaign delivery and performanceMentor junior team members in storytelling, campaign optimization, planning, technical and problem-solving skillsRegularly relay latest programmatic & industry related trends to the client and internallyExcellent analytical skills – complete ease with Excel, Pivot Tables and SQLExcellent presentation and storytelling skills with PowerPointExcellent diagnostic skillsHigh degree of creativity, self-motivation, and driveEagerness to work in a start-up team environment that will be rapidly changingProfessional oral and written communication skillsExperience with HTML, Java Script, Action Script, SQLPassionate about delivering great customer service for clients and the teamWilling to provide solutions and resolve problemsAssist in new business opportunities
Requirements: Who we are looking forKnowledge and experience of ad-serving, tag management, analytics platformsEnthusiastic and digital/tech savvyAble to effectively time manage workloadsKeen problem solverExcellent attention to detailFast learner and methodical thinkerStrong communication skillsStrong understanding of web delivery technologyTo be the agency expert in programmatic & Ad Ops
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