Higher Education Content Writer - Freelance
Location: US, IN, Fishers
Department: Marketing
Employment type: Contract
Industry: Writing and Editing
Function: Writing/Editing
Company profile: Bluebridge was created by a team of people who are passionate about organizations and the ways that effective technology makes them stronger and more well connected. Technology moves quickly. Businesses tend to move more slowly, either because of their place in organizational charts or because they often face modest budgets. bluebridge empowers these organizations with straightforward, affordable tools that help connect them with their customers and prospects.Bluebridge is built on a revolutionary platform that allows an organization regardless of size, to create a mobile app.By meeting consumers where they are—and with gadgets that they carry in their pockets and bags every day—bluebridge provides an engaging direct marketing channel that connects individuals while encouraging them to interact with your brand in a fresh, new way.
Description: Bluebridge is a software as a service company that provides mobile tools to help organizations engage and communicate with their audience and communities. We work with organizations like Churches, Visitor & Travel Organizations and Colleges to help them connect their content with people's pockets. We love helping our customers create awesome, polished apps so they can better communicate.Our Values:Bluebridge is defined by continual improvement—not only of the products and services we deliver to our clients, but also of ourselves. Each member of our team is held to the same expectations: keep learning, experimenting, and iterating. Succeed or fail, but grow by it either way. Collaborate and ask questions. Be resourceful. Be restless. Have fun. We believe the joy you take in your work will be reflected in the outcome.Our Team:For a tech company, we’re deeply, unashamedly human. We make time for each other. We tell jokes, stay late together, eat meals together—sometimes over a tough project, sometimes at the bar down the street. We’re a team of self-starting individuals with a knack for cooperation and collaboration. We work (really) hard every day, but we also know when it’s time to take a break. We place a high value on personal connections amongst ourselves, our clients, and the outside world.The Role:We are seeking a dedicated professional freelancer who is a great writer and an even better project manager. You should have experience with content production in higher education or a similar field. You’ll consistently produce content—around 3 blog posts per month—while managing revision cycles, meeting deadlines, and learning as much as you can about our higher ed buyers.You’ll take our brainstorms and bullet points and turn them into exceptional content that resonates with our audience, plus advise us on content ideas and opportunities in the college space. You’ll deal heavily with higher education and student communications and how they relate to mobile technology.ResponsibilitiesProduce at least three compelling, sharable blog posts per month while maintaining quick turnaround time and strict attention to deadlinesOptimize all content for SEO value and maximum impactDeepen your knowledge of our audience—higher ed senior staff in student life, marketing, admissions and sports/rec departmentsProduce material that is “evergreen”—it has lasting value and can be repurposed for whitepapers, eBooks and other mediumsGather supporting content (stats, examples, quotes, etc.) whenever necessaryMaintain Bluebridge’s “voice” in all content produced
Requirements: Proven writing skills with a healthy list of past publicationsExperience or specialization in the higher education market, especially student communications and marketingExcellent time and project management skillsA good self-editor, producing near-perfect work every tim (aside from the occasional typo, of course)The ability to understand and connect with a variety of higher ed buyers, adapting tone, messaging and focus for each. Previous work with persona-based content production is preferred.Ability to translate notes, suggestions, and outlines into fully-formed pieces with little additional oversight
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