Director, eCommerce
Location: US, FL, Tampa
Employment type: Full-time
Required experience: Director
Required education: Bachelor's Degree
Industry: Hospitality
Function: Marketing
Company profile: McKibbon Hotel Management, Inc., based in Tampa, Florida, and McKibbon Hotel Group, Inc., based in Gainesville, Georgia, is a privately owned enterprise that has grown into a premier franchisee for Marriott, Hilton, Starwood, Hyatt, IHG and Choice hotels. McKibbon is proud to be a recognized leader for over 83 years in the hospitality industry, and currently operates over 80 mid and upscale brands in 13 states throughout the Southeast. The company has a rich history and culture that promotes a family oriented environment, while holding true to its core values of honesty, integrity and loyalty.
Description: McKibbon Hotel Management, Inc., based in Tampa, Florida, is a privately owned enterprise that has grown into an award-winning premier franchisee for Marriott, Hilton, Starwood, Hyatt, Intercontinental and Choice.  McKibbon is proud to be a recognized leader for over 87 years in the hospitality industry, and currently operates over 80 mid and upscale brands in 13 states throughout the U.S.  The company has a rich history and culture that promotes a family oriented environment, while holding true to its core values of honesty, integrity and loyalty.The Director of eCommerce will develop the online/digital marketing strategy and lead a team of eCommerce marketers responsible for effectively executing that strategy for McKibbon Hotel Management's portfolio.  This role will be responsible for maximizing revenue potential across brand websites, OTA's, GDS and independent websites through all aspects of digital marketing including but not limited to SEO, SEM, mobile, email and social.  This role reports to the SVP of Sales and Marketing.Responsibilities:Lead team members through career growth and developmentCreate strong relationships with brands, be a thought leader in the industry and stay on top of brand initiatives and brand standardsBe on the leading edge of trends in technology and have the ability to apply those strategies to the overall department visionManage corporate vendors and agency relationships including contract negotiationResponsible for managing key relationships with owners/stakeholders and effectively present and communicate company eCommerce strategy, goals and directionBe the central hub for all eCommerce communications for the company including the eCommerce team as well as other departmentsManage key relationships with online travel agents and help set the strategy around those partnershipsDevelop training materials and presentations to field including sales, general manager training and company conferencesDevelop annual corporate and hotel level eCommerce marketing plans, including budgeting/marketing spendMaintain project management platform and team accountability on global and hotel level projectsResponsible for overseeing all reporting and analytics for online/digital marketingDevelop short and long term strategy for SEO (on & off page), local, paid search, display, special offers/promotions, email marketing, photography, eTools and social mediaCreate operational efficiencies within eCommerce departmentResponsible for onboarding and transitions for all new hotels to management company portfolioMaintain eCommerce resource guide on company extranetWork with sales, marketing and revenue management teams to create a cohesive strategy to optimize all digital channelsExperience:Bachelor's DegreeMinimum of 5 years experience at in-house digital team or external agency specifically focused in the travel and hospitality industryHands on experience leading a team of several online marketers or SME'sMust be able to thrive in a fast-paced environment that requires quick decision makingMust be a self-starter and have the ability to exceed expectations with little supervisionStrategic thinker who can implement tactics to drive resultsExtreme attention to detail with strong organizational and project management skillsExcellent verbal and written communication skillsExtensive knowledge of the online media and search landscapeAbility to forecast and identify trendsEffective time management skills and ability to juggle multiple projects at onceDirect experience with Google Analytics, Omniture or other web analytics/data mining/BI platformsDeep understanding of local SEO and proven successes in achieving resultsHands on SEO and paid search experience launching campaigns from beginning to endProven results in email list generation and email marketingExperience with tools like Ahrefs, MOZ, Majestic, Whitespark, Revinate, Asana, AWR, Wufoo and Zapier highly beneficial    
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