Senior Marketing Analyst
Location: DE, BE, Berlin
Department: International Growth
Company profile: Babbel enables anyone to learn languages in an easy and interactive way. The learning system offers 13 languages, from English to Indonesian. Users with and without previous knowledge can access grammar and thematic courses as well as vocabulary, writing and listening comprehension exercises online and on the go. In addition to the full courses for web, iOS and Android, there are also vocabulary trainer apps for Windows 8 and the Kindle Fire.Babbel is operated by Lesson Nine GmbH in Berlin. The company was founded in August 2007 and now has approximately 250 employees and freelancers and is opening an office in New York City (Lower East Side).
Description: The Senior Marketing Analyst will be responsible for creating, maintaining and presenting the relevant criteria to measure country and marketing channels performance and provide the supporting analysis for improvement as identified. He/she will turn data into insights and enable decisions through his/her actionable insights.Main tasks will include:Manage, automate and continuously improve dashboards and ongoing reporting of key performance indicators across multiple geographies and marketing channels.Develop data-driven actionable insights to enable key business decisions for our country managers and head of marketing channels to challenge their thinking and become a trusted adviser and impartial counsel regarding performance.Manage the preparation of annual budgets and monthly rolling forecasts including historical trends, planned versus actual marketing spent and performance of ongoing marketing campaigns. Deliver actionable recommendations to continuously improve our business and marketing performanceCombine a good understanding of in-country trends and marketing initiatives with the external market perspective in order to explain the drivers of variances vs. expectations. Synthesize and communicate key marketing insights across the wider organization and support senior management in the preparation of key external meetingsProvide end-to-end analytical support for new business projects
Requirements: At least 3 years’ experience as business analyst, including experience in budgeting and forecasting. Experience working in an investment bank, management consulting firm or a fast-paced, high volume web, ecommerce or software as a service environment a plus.A well-rounded academic background, ideally in finance, economics or business is recommended. An aptitude for numbers is an absolute must: be able to demonstrate your quantitative skills!Significant experience analyzing large sets of data and the ability to proactively identify issues, generate analytical insights and present action-oriented recommendations in a simple way.Superior organizational skills and a demonstrated ability to function successfully in an environment with multiple and shifting priorities. Able to manage projects independently and ready to assume a high level of responsibility as a member of a team.Self-starter with the ability to build rapport with other team members and cross-functional department thanks to a collaborative working style and strong interpersonal skills. Intellectual curiosity and passion about utilizing data to illuminate opportunities and identify issues.Advanced technical and financial modelling skills in Microsoft Excel. Intermediate to advanced Microsoft Powerpoint and SQL. Hands on experience with  Google Analytics or similar tools a plus.
Benefits: Responsibility from day one with a work that will have a significant impact on the company performanceIncreasing responsibilities if you perform well, combined with numerous development and  career opportunitiesWork in a high growth, truly international company and learn from an international team with strong marketing expertise 
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