Sr. Product Marketing Strategist
Location: US, CA, Redlands
Employment type: Full-time
Required experience: Mid-Senior level
Required education: Bachelor's Degree
Function: Marketing
Company profile: Our passion for improving quality of life through geography is at the heart of everything we do.  Esri’s geographic information system (GIS) technology inspires and enables governments, universities and businesses worldwide to save money, lives and our environment through a deeper understanding of the changing world around them.Carefully managed growth and zero debt give Esri stability that is uncommon in today's volatile business world.  Privately held, we offer exceptional benefits, competitive salaries, 401(k) and profit-sharing programs, opportunities for personal and professional growth, and much more.
Description: THE OPPORTUNITY: Sr. Product Marketing Strategist We’re looking for an outstanding individual who will manage all marketing aspects of one of Esri’s industry-leading product lines, driving greater adoption and awareness. As a member of the Product Marketing team, you will work with product management, development, and sales to create and execute marketing plans and outbound communication, including messaging, product launches, and campaign strategies. This role requires a highly driven, self-motivated individual who will bring a fresh approach to reaching all segments of the market.  In this role, you will be responsible for meeting the marketing goals of product team. To help you execute your plans, you will be supported by other marketing professionals focused on PR, creative, events, etc. Specifically… Responsible for all marketing aspects of a specific product, the corresponding product team, partnering with Development, Product Management and Sales to increase adoption and awareness.Work closely with the product team, to clearly articulate product messaging for each user segment.Define appropriate metrics to assess marketing effectiveness for specific product, ensuring a return on investment.Responsible for the success of marketing initiatives that address the specific needs/motivators of each of the user segments.Develop product launches, ensuring prospects, customers, partners, and press understand the value of our Location Platform.Responsible for defining and executing product marketing plans to drive demand, leveraging the appropriate campaign tools and channels, including, ads, PR, direct mail, print, digital, in-person, events, and demonstrations.
Requirements: THE IDEAL CANDIDATES: REQUIREMENTS/QUALIFICATIONS/ATTRIBUTES EDUCATION: BA/BS required.  MBA with a focus on marketing preferredEXPERIENCE: Minimum of 8 years of product marketing experience with a proven track record in technology and/or enterprise software.Able to effectively drive change within an organization and proven ability to effectively position and market a widely adopted product.Familiarity with industry influencers, such as thought leaders and analysts, a strong plus.Excellent written/verbal and interpersonal communication and persuasion skills.Experience with geospatial industry a plus, but NOT required.Must be energetic, creative, and self-motivated. 
Benefits: WHY ESRI? Our culture is anything but corporate—we have a collaborative, creative environment; phone directories organized by first name; a relaxed dress code; and open-door policies. A Place to ThrivePassionate people who strive to make a difference.Casual dress code.Flexible work schedules.Support for continuing education. College-Like CampusA network of buildings amid lush landscaping and numerous outdoor patio areas.On-site café including a Starbucks coffee bar and lounge area.Fitness center available 24/7.Comprehensive reference library and GIS bibliography.State-of-the-art conference center to host staff and guest speakers. Green InitiativesSolar rooftop panels reduce carbon emissions.Electric vehicles provide on-campus transportation.Hundreds of trees reduce the cost of cooling buildings.Incentives for employees who walk, bike, or carpool to work.California-grown produce available for purchase in Esri Café.
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