Digital / Campaigns Analyst (with focus on Adwords & Analytics)
Location: GR, I, Acharnai
Employment type: Full-time
Required experience: Mid-Senior level
Required education: Unspecified
Industry: Marketing and Advertising
Function: Data Analyst
Salary range: 22000-28000
Company profile: Mindworks interactive is one of the fastest growing Digital Agencies and the leading Performance Marketing Agency in Greece.It consists of 62 employees with vast expertise in Client Service, Creative work (Web Design, Animation, Copywriting, Concept, Word of Mouth etc) and Performance Marketing (SEO, Paid Search, Usability, Metrics, Social Media).Client list includes Greece's most important advertisers like Vodafone, Aegean Airlines, Mondelez Greece, Coca-Cola Greece, SCA Greece, L'Oreal Hellas, Folli Follie, Disney Greece, Heineken, AMSTEL, #URL_c379aa631173ed5b7c345ab3f500a9a053e509138ca70e52c1088e5a784dc8d7#, Greek Yellow Pages, Μoustakas Toys, Skroutz, and many others.By joining Mindworks you will have the opportunity to work on unique interactive projects including digital campaigns, search & performance marketing, Social Media management, websites, portals & e-shops, social & mobile applications, and manage some of the largest clients in the Greek market.#URL_d2808425ebab24174ad6749af638b120145adcba7c2b722e5b6e87b43e969a0c#
Description: Mindworks is looking for a  Digital / Campaigns Analyst to join its Search & Performance Department.The Digital / Campaigns Analyst will be responsible for monitoring overall search engine performance for SEO/SEM & facebook advertising campaigns, small scale usability projects as well as small scale digital planning tasks.The Analyst will be responsible for setting up, monitoring & managing mid to large Adwords, Facebook Ads & Linkedin Ads campaigns. The Analyst will also be responsible for monitoring client accounts through Google Analytics and creating monthly reports.Beyond daily management of client accounts, you would be responsible for identifying digital advertising opportunities for those clients with the goal of increasing their leads or sales. Number crunching and data analysis are part of the daily routine for this position so you must love statistics, Google Analytics and MS-Excel in order to be successful.The Analyst will work together with the Search & Performance team to implement search strategies and track the effectiveness of new and existing search engine campaigns, usability studies, email campaigns & conversion optimization projects.What your typical day will look likeYou can rest assured that no two days will look the same. You will work in a very fast paced environment, managing some of the most important Adwords accounts in Greece. Besides that, some typical day-to-day tasks include:Setting goals & KPIs regarding search marketing campaigns. Monitoring progress against KPIs and proposing all necessary actions in order to achieve goals.Setting up Google Adwords, Adwords for Video (YouTube), Facebook Ads & Linkedin Ads campaignsInteracting with copywriters and social media experts to optimize ad copy, landing pages & social media integration for search campaigns.Analyzing current keywords, researching and recommending new ones where applicableAnalyzing our campaigns and landing pages vs the competitionUsing A/B split testing/tools and conversion optimization techniquesSetting up custom reports in Google Analytics. Taking deep dives using advanced segments & multi channel attribution reportsSetting up remarketing lists & conversion trackingStaying up to date on the latest industry developments
Requirements: At least 1.5 years prior experience in managing AdWords accounts. Strong hands-on management of Google Adwords campaigns with a budget of at least 5.000 euros / month is a definite plus.Proven results (especially with e-commerce / conversion oriented campaigns) managing Google AdWords in both Search & Display NetworksHands-on experience with Google Analytics and especially with advanced features like Custom Reports, Advanced Segments, Analytics Remarketing etcExperience with: Facebook Ads, Linkedin Ads, Google Webmaster ToolsGoogle AdWords certified individualPLUS: Experience in Search Engine Optimization a definite plus
Benefits: Why Work for MindworksWe dream big. Together, we make great things happen. We like to create cool stuff and provide real value both to our clients and employees. We also grow big. What started as a 5 people company back in 2005 now has 45 people and an annual growth rate of more than 30%We believe in people. We aim to provide the best possible services to our clients and we expect this from our CEO down to our secretary. That's why we expect self motivated people who underpromise & overdeliverWe pay well & fair. Our salaries are above market rates but we maintain a fun, supportive, laid-back work environment. Sometimes we put in long hours to accomplish our goals, but we pride ourselves on working smart—not putting in 80-hour work weeks. We also know you have a life outside of the office, so we're generous with vacation, flex time, and holidays.CompensationSalary is based on skills and experience and will range between 22.000 - 28.000 EUR / yearWe also provide:In-house training & educationPaid training or attendance to conferences and eventsGym facilities on our office buildingMedical Care in cooperation with Metropolitan HospitalComplimentary food or gas tickets (Ticket Restaurant)Group activities & free nights outAbout MindworksMindworks interactive is the fastest growing Digital Agency and the leading Performance Marketing Agency in Greece.It consists of 62 employees with vast expertise in Client Service, Creative work (Web Design, Animation, Copywriting, Concept, Word of Mouth etc) and Performance Marketing (SEO, Paid Search, Usability, Metrics, Social Media).Client list includes Greece's most important advertisers like Vodafone, Aegean Airlines, Mondelez (Kraft Foods), #URL_c379aa631173ed5b7c345ab3f500a9a053e509138ca70e52c1088e5a784dc8d7#, National Bank of Greece, Heineken, Amstel, Folli Follie, Disney, L'Oreal, SCA, #URL_729029beb02d93e865af645231b16b818305f6b756fc9147286c434a9bf30f07#, and many others.
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