Director of Marketing 
Location: CA, ON, London
Employment type: Full-time
Required experience: Director
Function: Marketing
Company profile: HRdownloads was founded in 2008, and since that time has evolved to become the leader in delivering strategic Human Resources solutions across Canada. We have been recognized over multiple years for both our business achievements and workplace culture, receiving Canada’s Best Workplace Award, Profit’s Hot 50 and the Thrive Award. 
Description: HRdownloads, Canada’s leading provider of Human Resources solutions and support is looking to add an ambitious and experienced Marketing Director to our team.This position offers the successful incumbent an incredible opportunity to strategize, implement and manage the marketing efforts of a high growth, nationally recognized organization. Drawing upon web-based B2B marketing expertise, the person in this position will play a key role in driving and attaining the sales goals of the company through data-driven, creative and professionally executed marketing initiatives.Key TasksMarketingInitiate research, development and implementation of new marketing programs and tactical plans to drive brand awareness and support revenue generation.Analyze market trends to determine feasibility and profitability of new or existing offerings.Maximize brand value through the development of additional revenue streams and new opportunities.Develop pricing and profitability margins based on market research and other projections.PartnershipsPlan, develop and execute strategic partnership plans.Lead the development and coordination of synergistic partnerships and networks that support and progress organizational objectives.Establish and maintain a partnership evaluation protocol ensuring potential partner organizations are responsive, managed openly and effectively, and are working towards similar or complimentary objectives.LeadershipActively supervise and manage the marketing department including coaching, mentoring, training, development, performance management etc.Develop and maintain effective and efficient working relationships with designers, writers, editors and other creative staff in order to ensure timely and accurate execution of all marketing initiatives.Act as the internal marketing subject matter expert; supporting and promoting all marketing activities to staff. 
Requirements: Must HavesTo effectively meet the objectives of this positon we are seeking an incumbent with 10+ years of direct work experience in a marketing management capacity backed by a degree in Finance, Business or Marketing (MBA preferred). Our ideal candidate must also possess:Extensive knowledge of and a proven track record of success in executing Marketing strategies and initiatives within an online, B2B (telephone sales) environment.Outstanding leadership and project management skills to drive and achieve positional and department objectives.Excellent understanding and working knowledge of brand building and brand management.Exceptional ability to develop and recommend strategies and initiatives based on trend analysis and backed by supporting data. If you meet the requirements above and you thrive in a fast paced, challenging and dynamic environment then we want to hear from you! Please send us your resume, cover letter and applicable portfolio of work for consideration.Please note: In order to qualify your resume and determine suitability for the role, you may be required to arrange personal reference checks with former supervisors/managers. Thank you so much for considering HRdownloads. We look forward to meeting you soon!
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