Marketing Manager
Location: US, CA, San Mateo
Employment type: Full-time
Required experience: Associate
Required education: Bachelor's Degree
Industry: Consumer Electronics
Function: Marketing
Company profile: Tile is one of the most successful crowd-funded campaigns in history and is building the world’s largest lost and found. Tile uses a "sharing economy" model to help people simplify their lives and save time by being able to know the location of their most valuable things at any time. Currently available in 32 countries, Tile continues to bring best-in-class performance in lost and found technology to its growing community of users. Tile is based in San Mateo, California, and we’re looking for more superstars to join our fast growing and venture backed team. You can learn more at #URL_6cfb2b10493b708c723bdd5df9fea83934769d593ea2e2916cc7dc1cd8c6db88#.
Description: The RoleAs Tile’s Online Marketing Manager, you’ll define and execute an online strategy, including SEM, SEO, email, and social campaigns that integrate in with Tile’s overall marketing and brand objectives. You will be responsible for knowing the Tile community inside and out by keeping tabs on the world as it chatters about Tile. You’ll respond to key questions and draft answers for social media and make spot decisions about posts to maximize Tile’s presence and sales. You are extremely analytical and know how to optimize website traffic to improve sales while constantly improving our online advertising campaigns.You’ll work directly with the Tile founders, engineering, product management, designers, and partners to make sure our community loves Tile, rallies around helping one another, and actively shares their love for Tile. You are disciplined and rock solid reliable, but you like to have fun and collaborate, and you know how to balance these traits to get teams to achieve greatness.Responsibilities Responsible for digital / social strategy, tactical planning and measurement across assigned titlesManage SEM campaigns including Google, Facebook, and TwitterManage digital and social programs including Websites, Twitter, Facebook, You Tube, etc.Perform regular detailed analysis of SEM campaigns and sales funnel and report to senior management with suggested actionsConduct analysis to evaluate effectiveness of marketing programs & lead creation of best practices.Create and present digital marketing strategy and plans to the teamIdentify digital marketing trends and key opportunities for innovation, both online and offline.Work closely with Agency & Internal Production teams to support development of marketing websites and other digital marketing initiatives.
Requirements: 3-5 years of experience working in the field of consumer marketing, digital marketing or equivalent relevant experience.Extensive knowledge of Digital & Social marketing programs including: production, online media, social behavior, research & analytics.Excellent written and oral communication skills and team management.Strong time management skillsKnowledge and focus on marketing analytics and ROI.Expert in targeting, bids/pricing, messaging, and A/B testingManage and track media budgets, lead and sales projections, maximizing for ROIMust be in the Bay Area
Benefits: Own equity in the company. Every employee is a stakeholder in our future.Work with talented, collaborative, and friendly people who love what they do.Participate in company wide events such as team lunches and outingsOn-site gym accessUnlimited vacation daysReceive the benefits of comprehensive health insurance, dental insurance, and vision insurance, 401K, and pre-tax commuter deduction.
Fraudulent: 0