PPC/SEM - Google Adwords Specialist
Location: GR, I, 
Department: Marketing
Employment type: Full-time
Required experience: Associate
Required education: Bachelor's Degree
Industry: Hospitality
Function: Marketing
Company profile: A Hotel Digital Marketing AgencyWe are a smart, connected and nimble new agency; a cutting-edge collective of hospitality pioneers, experienced consultants and digital marketing visionaries. Our unwavering goal is to increase your revenues quickly and substantially, through innovative digital marketing strategies, providing direct online channel strategic advice and unique website design. We help hoteliers take full advantage of the direct online channel and turn their websites into the hotel’s main and most-effective distribution channel. Hotel Gene provides hoteliers with expert advice, concrete recommendations, and sensible solutions to critical Internet-related issues that are crucial for the very existence of your hotel company.Hotel Gene is a boutique company driven by a group of passionate and dedicated professionals.Working with us is being part of team that aims to bring out the best of everyone for everyone with everyone.  Achieving your or your team’s goals should mean a hell of a fun time and happy people. We grow, learn and help each other as company to become the best of best and be recognized for that.
Description: Responsible for implementing pay per click media strategies for clients, perform daily account management  and of pay per click accounts in Google AdWords, Facebook and other search platforms.Build and optimize accounts in Google AdWords and work more and more with channels like Facebook, LinkedIn, and various display networks. It's challenging, it's engaging, and it's in an industry that's evolving every single day.Gaining an understanding of clients business and goals so that targeted traffic is driven to their site.Create and manage PPC accounts/campaigns in Google AdWords.Conduct keyword research and create lists of targeted search terms that are relevant to client’s websites and business.Write ad copy.Establish bidding strategies based on business goals and targets.Provide bid and ad management/optimization on a regular basis to achieve maximum efficiency.Analyze PPC campaign results and adjust advertising strategy.Manage client’s budgets and keep PPC campaigns within these budgets.Communicate with clients on a regular basis to discuss client’s expectations/goals, provide consulting, and deliver reports.Communicate with team members to share knowledge and help solve problems.Develop PPC strategies to improve/expand PPC campaigns and achieve maximum efficiency.
Requirements: 2 + yearsʼ experience in search engine marketing (sem) and paid search (ppc) campaignsProven ability to develop and optimize paid marketing campaigns, understanding of cookie technology and conversion trackingProficiency in ms excel, powerPoint, and wordExperience with website analysis using a variety of analytics tools including google analytics as well as internal reporting toolsExperience working with popular ppc ad platforms (adwords, facebook, linkedIn)Proficiency in managing moderate to large scale ppc accounts in a variety of different business verticalsGoogle Adwords professional (GAP) certifiedBs/Ba degree preferred#URL_fee50cc26e57020480f5929a367959ad723cad54673baac738d500dac647d2b5#
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