Product Marketing
Location: US, IN, Fishers
Department: Product Marketing
Employment type: Full-time
Required education: Bachelor's Degree
Industry: Internet
Function: Marketing
Salary range: 40000-80000
Company profile: Bluebridge was created by a team of people who are passionate about organizations and the ways that effective technology makes them stronger and more well connected. Technology moves quickly. Businesses tend to move more slowly, either because of their place in organizational charts or because they often face modest budgets. bluebridge empowers these organizations with straightforward, affordable tools that help connect them with their customers and prospects.Bluebridge is built on a revolutionary platform that allows an organization regardless of size, to create a mobile app.By meeting consumers where they are—and with gadgets that they carry in their pockets and bags every day—bluebridge provides an engaging direct marketing channel that connects individuals while encouraging them to interact with your brand in a fresh, new way.
Description: About BluebridgeBluebridge is a leading software as a service (SaaS) company that provides mobile tools to help organizations engage and communicate with their audience and communities. We work with organizations to help them connect their content with people's pockets through compelling, full-featured mobile apps, as well as a suite of services including mobile strategy, push notifications, mobile analytics, unlimited training and support and more. We serve as the mobile engagement tool for the organizations we serve. We love helping our customers create awesome, polished apps so they can better communicate.We’re recruiting our "foundation" marketing team to help us grow more quickly and take advantage of a massive market opportunity. Bluebridge is based in Fishers, IN where we have a rapidly growing team of 25+ - we've tripled in size the last 18 months! With awards from Techpoint MIRA Awards (2013 winner), 2014 Indiana Companies to Watch and several others, to press from the Washington Post, Associated Press and others, Bluebridge is a dynamic and fast-growing company with big plans and an even bigger market opportunity. Our ValuesBluebridge is defined by continual improvement—not only of the products and services we deliver to our clients, but also of ourselves. Each member of our team is held to the same expectations: keep learning, experimenting, and iterating. Succeed or fail, but grow by it either way. Collaborate and ask questions. Be resourceful. Be restless. Have fun. We believe the joy you take in your work will be reflected in the outcome.Our TeamFor a tech company, we’re deeply, unashamedly human. We make time for each other. We tell jokes, stay late together, eat meals together—sometimes over a tough project, sometimes at the bar down the street. We’re a team of self-starting individuals with a knack for cooperation and collaboration. We work (really) hard every day, but we also know when it’s time to take a break. We place a high value on personal connections amongst ourselves, our clients, and the outside world.The RoleYou will know the Bluebridge buyers and their industries inside and out and effectively share that knowledge with the rest of the Bluebridge team.You have direct experience creating and updating buyer personas, industry data sheets, key marketing messages and common buyer pains.You are the voice of the customer, representing clients and prospects to the marketing, sales, product and customer success teams.You work with Product Management to help shape the future of Bluebridge’s offerings and prioritize product needs.You will drive product pricing, packaging, and related servicesYou can’t help but craft strategy documents and visuals to explain your goals. These turn into sales, marketing, and product guides to help move things forward.While you seek lots of input, you are able to communicate your strategy clearly and concisely in conversation. More importantly, you have excellent written communication skills.You enjoy running focus groups and internal team sessions to collect and prioritize feedback.You are future oriented and always looking ahead, so being reactive is not your style.You prefer to digest and prioritize; then rally the troops on strategy.Researching and identifying key influencers, potential partners, and online and offline communities and events is second nature.The research, evaluate and report on new markets and opportunities is not only exciting, you get giddy about informing the direction of Bluebridge’s expansion.Troubleshooting the marketing funnel, identifying potential problem areas early and helping to correct them. You have the data and analysis chops to backup your decisions.You understand how to ensure sales readiness by developing killer sales enablement content, tools, and campaigns.You can develop a strong understanding of the competitive landscape; a provide other teams, primarily sales, with competitive intelligence and market positioning.You can ensure both internal and external awareness of Bluebridge’s always-evolving products, creating documentation and leading presentations.
Requirements: Desired Skills and ExperienceB2B product marketing experience with demonstrable success in a high-growth startup or expansion-stage technology company.A market research or analytics background is preferred.A proven track record of results directly affecting pipeline, win/loss rates and revenueExcellent written and verbal communication skills coupled with well-developed interpersonal skills.A great listener as well as an influencer. Not reactive, able to make tough decisions on priorities.Works best with diverse teams and has the ability to coordinate and execute on multiple projects at once.A critical decision-maker who can effectively prioritize many competing interests.High self-motivation with a drive to succeed and strict attention to detail.Ability to work in a fast-paced, high-growth environment.Bachelor’s degree in business or marketing or equivalent history of successful product marketing.
Benefits: Full health benefits, dental/vision availableFull (unlimited) coffee, tea, espresso bar and free snacks!401k planVacation and Paid-Time-Off (PTO)Company Phone Plan (AT&T)Technology stipendQuarterly bonuses based on performanceFlexible work arrangements based on performanceGrowth & leadership opportunitiesCulture of an award-winning, high growth mobile tech company (Indiana Companies to Watch 2014, back-to-back Techpoint MIRA award nominations, winner in 2013)Quarterly team social outings and monthly all-staff meetingsIncluded gym membership - full, on-site gym: free weights, cardio machines, locker room with full showersWork environment: fulfilling, dynamic, innovative, fast-paced, and fun atmosphere
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