Head of Market Development
Location: US, , 
Employment type: Full-time
Required experience: Executive
Industry: Computer Software
Company profile: Parrot Analytics is a technology company that is working with TV content sellers and buyers to help them make more data-driven decisions to increase content-related ROI. The company has developed a unique technology platform that allows them to capture and analyze global TV content demand and consumption over the Internet in real time. This vast amount of global empirical data, combined with a data science layer, allows the company to provide unprecedented insights into geographic-specific content demand and predict, with high accuracy, future global performance for upcoming content.
Description: Parrot Analytics is seeking a Head of Market Development that is passionate about the television industry, technology and strategy. The Head of Market Development will have a deep appreciation of Parrot Analytics’ commercial clients, including TV content producers, distributors, broadcast/cable TV networks, OTT platforms and advertisers.  The position is responsible for engaging with and selling Parrot Analytics’ products and services into new clients, generating new revenue streams and building a robust, stable pipeline of prospects across multiple geographies. The full-time role will be based either on the East or West Coast of the United States (New York or Los Angeles, preferably). It will require local and international travel, contact where required and out of business hours work.Guided by the company’s sales strategy and current priorities, the Head of Market Development will identify appropriate prospects, present and position Parrot Analytics’ platform/products appropriately to meet the prospects’ needs, negotiate to close the deal, manage the client relationship to encourage recurring usage and nurture a highly satisfied client base and successful commercial relationships.The primary point of focus is on TV content buyers (broadcast, cable networks and OTT platforms) in the US market, soon to be followed by content producers, distributors and TV advertisers. Given the company’s international presence, contact with other markets in different time-zones may be required, such as Europe and Australasia.The position will have a sharp focus on achieving targets defined by the company across revenue, new relationships and other targets associated with executing the strategy.          
Requirements: Highly entrepreneurial and performance driven. Successful track record in new business, particularly strategic sales, negotiation, account management and business sales. 6 years+ experience working in a client-facing business development role for a media, online or technology firm. Preference for experience working at/with cable and broadcast TV networks, content production, distribution or OTT companies. A deep appreciation of the television industry is highly desirable. Very strong relationship management skills, with a well-developed ability to manage the process to close deals and meet targets. Experience researching, modelling, and planning for new growth opportunities that succeeded to bring substantial new revenue. A critical approach to situational analysis to ensure that decisions are fully considered in light of all the information and parameters at hand, with a strong ability to automatically re-appraise thinking in light of new information. The ability to evangelise about a completely new product. Able and prepared to mentor up across the organization. Energetic, creative and hardworking, with a commitment to the business development role and doing so with excellent, results-oriented performance. Ability to work independently and autonomously, with minimum guidance, while staying objective focussed. Excellent communication, presentation and people skills. Ability to manage high volume workload by prioritization and practical problem solving. Strong experience creating presentations and other written communications collateral for prospective customers, partners and internal groups. Deep understanding of television industry and customer acquisition terminology.
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