Manager, Brand Strategy
Location: US, CA, Los Angeles
Employment type: Full-time
Required experience: Mid-Senior level
Required education: Bachelor's Degree
Industry: Marketing and Advertising
Function: Business Development
Company profile: THE COMPANY: theAudience (#URL_f3517a05fc71a73ef91dd5d00f6443a8da91d54cee2beb7373234066761c761b#)  theAudience is an entertainment content publishing network built upon the social media connections between fans and popular culture. Operating in partnership with leading entertainers and global entertainment brands, theAudience’s robust publishing network curates and produces content natively on social media platforms to create large, highly engaged fan bases. The company and its partners then build sustainable, organic transactional and sponsorship businesses around these flourishing social media ecosystems.    Currently managing more than 300 top-tier clients, and connected to nearly 800 million fans across social media platforms, theAudience creates enormous value through cross-platform programming and the popularization of entertainers, brands, content and social utilities. Through leveraging the power of theAudience network, and unparalleled expertise in social media, the company turns clients’ online presence across all the major social media platforms into thriving media properties, which can then be monetized in multiple ways. The company is comprised of storytellers, curators, producers, business innovators and entrepreneurs. HIGHLIGHTS AND PRESS:Founded by serial entrepreneurs, Sean Parker, Oliver Luckett and Ari Emanuel. theAudience Raises $20M in Series ATheAudience: Sean Parker and Ari Emanuel’s stealthy social media startupTech mogul Oliver Luckett connects with emerging artists in a big wayTurning Microcelebrity Into a Big BusinessOliver Luckett on “How Movie Studios are Marketing”WHY THEAUDIENCE?An excellent COMPANY: theAudience is a new kind of direct-to-consumer publishing company that exists within the very fabric of social networks. We build meaningful connections between leading entertainers, global brands, and highly engaged fans, through compelling, sharable content that binds their lives together. We publish over 6,000 unique items of content per month, reaching up to a billion people, and delivering 5-10 billion separate impressions. Using our suite of proprietary analytics tools, and by leveraging the power of our network, we then monetize the opportunities that emerge from these flourishing social media ecosystems.That sounds great, but what else?A path for growth: We’re a successful company built by a team of seasoned thought leaders and founded by serial entrepreneursCOMPENSATION: Competitive base salary with a rewards & recognition system and an Employee Referral programHealth & Benefits: Multiple comprehensive medical benefits packages to choose from, along with Pet Insurance and 401K programs availableRest & Relaxation: PTO, Paid Holidays and so much moreCULTURE: We’re a collective of passionate marketing thought leaders, we work hard and play hard, we have a casual dress code, we enjoy office lunches, office dinners, office happy hours; the whole nine yards
Description: Supporting the Director of New Business Strategy, the Manager of Brand Strategy brings their years of experience managing the full lifecycle of social strategy, development, execution, and performance benchmarking. Partnering with the Account team, the Strategist works to fulfill sales and new client development deliverables with best-in-class social solutions designed to meet complex business needs.Specifically…Social Strategy: Ability to independently and collaboratively conceptualize large-scale campaign activations across all social platforms by thinking creatively about client business challenges.Business Development: Keen ability to identify and communicate value proposition to potential clients in a disarming, yet authoritative and persuasive way; while working closely with Sales team to develop new opportunities.Client Management: During the sales process, act as a thought leader and creative thinker in the eyes of the client and internal teams by anticipating client needs and proactively managing delivery of materials.Project Management: Manage the sales development process and output from client introduction to delivery in partnership with the account team, assigned strategist, and legal partners.
Requirements: EDUCATION: Undergraduate degree in Business Administration.EXPERIENCE: 2-3 years’ experience in Business/Marketing/Communications.Fluent in the following software/technology tools:Salesforce, Keynote, Google Drive, Microsoft office, and Mac products.Able to work independently without supervision, manage time wisely, and perform well under pressure.Demonstrate excellent verbal and written communication skills.Possess knowledge of current and successful advertising and marketing techniques.
Benefits: AN EXCELLENT COMPANY: theAudience is a new kind of direct-to-consumer publishing company that exists within the very fabric of social networks. We build meaningful connections between leading entertainers, global brands, and highly engaged fans, through compelling, sharable content that binds their lives together. We publish over 6,000 unique items of content per month, reaching up to a billion people, and delivering 5-10 billion separate impressions. Using our suite of proprietary analytics tools, and by leveraging the power of our network, we then monetize the opportunities that emerge from these flourishing social media ecosystems. That sounds great, but what else?A path for growth: We’re a successful company built by a team of seasoned thought leaders and founded by serial entrepreneursCOMPENSATION: Competitive base salary with a rewards & recognition system and an Employee Referral programHealth & Benefits: Multiple comprehensive medical benefits packages to choose from, along with Pet Insurance and 401K programs availableRest & Relaxation: PTO, Paid Holidays and so much moreCULTURE: We’re a collective of passionate marketing thought leaders, we work hard and play hard, we have a casual dress code, we enjoy office lunches, office dinners, office happy hours; the whole nine yards
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