Digital Account Manager
Location: GB, CMD, London
Department: Display
Company profile: Forward3D is the largest independent digital marketing agency in Britain. We run cutting edge digital marketing campaigns across paid search, natural search, display and social by using industry-leading linguistics and technology. Our localisation and origination service, Locaria, allows us to scale our clients' campaigns and content internationally. We cover an unequalled range of languages and have experience of running marketing campaigns in over 40 markets to date. Our in-house team of linguists localise content, keywords and copy to support the expansion of our clients’ businesses on a global scale. We started life in 2005 as “Traffic Broker”, an affiliate risking our own money. In the last nine years we have grown to over 200 in-house analysts, serving some of the world’s biggest brands and achieving ten million clicks per day, across 60 markets and in 45 languages. “Innovate every day” is our mantra, combined with an affinity for data and insightful analysis. We’ve stayed ahead of the curve by providing industry-leading apps and tech infrastructure to support our analysts. Forward3D is part of The Forward Internet Group - a fast-growing business with a portfolio of innovative brands that employs over 200 people in our Camden, New York, Shanghai and Seoul offices. As well as doubling revenues year on year for the last four years, we’ve picked up several accolades including The Sunday Times Tech Track 100, Deloitte Technology Fast 50 and National Business Awards.
Description: In a nutshell:You will be one the prime point of contact for two large retail accounts. You will have a direct relationship with key stakeholders as well as multiple vendors.  As the vast majority of campaigns are Direct Response, a background involving DR as well as knowledge of the current DSP/RTB marketplace will be key.What you will actually do:Communicate directly with key stakeholders on a daily basis and have working knowledge of the strategic direction of the account.Attend, present and lead client reporting and planning meetings, and campaign briefingsEnsure delivery of high-quality global display plans, planning presentations and analysis of campaigns directly and through your teamPro-actively research new vendors and solutions to present to the client.Utilising your knowledge and experience of digital to mentor and develop team of planners and executivesReview and challenge performance and tactical direction of campaigns and activities.Involvement with administrative tasks associated with the account: trafficking, analysis & optimisation and web development teams
Requirements: What you will need:2+ year experience in digital display mediaDigital direct response experience responseMid-Level client management and experience with large complex account structuresAbility to devise and execute campaigns across the EMEA and APAC regionsAble to use and interpret digital planning tools effectively (e.g. Nielsen, Comscore, Adrelevance etc)Ability to examine account-wide results and pro-actively suggest improvementsInternational experience is a bonus, but not a prerequisiteExperience in programming an advantage but not essentialThe person will need to be able to demonstrate a good knowledge of the role played by other channels inc. paid search, SEO, social and specifically how this relates to display mediaAble to traffic campaigns themselves including basic rich media, set up spotlight/ floodlight tags
Fraudulent: 0