Director, EMEA Marketing
Location: GB, LND, 
Employment type: Full-time
Required experience: Mid-Senior level
Required education: Bachelor's Degree
Industry: Information Technology and Services
Function: Marketing
Salary range: 55000-60000
Company profile: As a growing and successful startup, Conversocial is a great place to work for ambitious individuals.We build a market leading social customer service solution, and we need even more great people to help us push that position even further. You’ll get the opportunity to work in an exciting new market, where we’re helping companies to understand the solution to their problems and are changing the way they interact with consumers.We have a trusting, hands-off management style, which is suited for people that are self-motivated.Our employees have the opportunity for independence and responsibility over their own projects, but we provide all the support and training they need to get there and to develop their careers.At Conversocial we like to balance work and play.We eat lunch together everyday (a company perk) and all enjoy a Friday treat of cake and few drinks. Our close-knit team is very sociable, which makes the Conversocial office a relaxed, fun and supportive working environment.
Description: Conversocial is a fast-growing SaaS leader for Social Customer Service that enables businesses to deliver customer service over social media at a large-scale. Deployed across contact centers for hundreds of major retailers, banks, telcos, and other brands; Conversocial enables them to manage the high volumes of service questions, complaints and other issues through Facebook, Twitter and other Social channels.We are looking for the right individual to lead a new cross-functional growth team combining Marketing and Business Development teams; to significantly improve marketing campaign and lead generation results, with complete ownership end-to-end delivering high quality SALs to the Sales Team.You will need to demonstrate experience initiating, deploying, managing and reporting on marketing and lead-gen initiatives, plus managing & improving the performance of inbound & outbound channels. Conversocial is the leader in a rapidly evolving market for large scale Social Customer Service and we need someone who is a natural marketer, can encourage their team to creatively solve and instinctively seize opportunities, delivers results across complex multi-channel marketing and lead gen campaigns & would be an effective member of Conversocial EMEA Management Team.
Requirements: • 4-6 years of B2B Marketing & Lead generation experience• Proven experience in analyzing large data sets to identify issues and create clear actions to improvefunnel performance and KPIs• Expert with #URL_8d92932a488fb7e172d73a0f6813d06d464f1f03705d2825f86b2c7947d60a86#• High growth SaaS company experience is preferred• Develop, execute and report on multi-channel B2B marketing initiatives spanning inbound, email,social, and advertising• Contribute to the development of highly-creative on-message content across the customer buyinglifecycle• Work hand-in-hand with in-house and 3rd party partners to maintain a high standard across creativeexecutions and lead quality• Manage EMEA Marketing budget, hiring and growing talent• Contribute to overall brand messaging and positioning; including speaking at events & conferences• Build, implement, and refine flows for lead nurturing, both pre-sales and “keep in touch” programs• Collaborate with PR and event teams to manage event roadmap, plans, 3rd party vendors andlogistics• Track, measure and report monthly and quarterly business resultsCharacter:• Passionate about Software and loves to grok data• Curious & Enthusiastic about analysing & improving the customer buying journey• Insightful problem solving• Supportive & helpful• Natural & relaxed leader
Fraudulent: 0