Marketing Director
Location: US, IN, Fishers
Department: Marketing
Employment type: Full-time
Required experience: Director
Required education: Bachelor's Degree
Industry: Internet
Function: Marketing
Salary range: 60000-120000
Company profile: Bluebridge was created by a team of people who are passionate about organizations and the ways that effective technology makes them stronger and more well connected. Technology moves quickly. Businesses tend to move more slowly, either because of their place in organizational charts or because they often face modest budgets. bluebridge empowers these organizations with straightforward, affordable tools that help connect them with their customers and prospects.Bluebridge is built on a revolutionary platform that allows an organization regardless of size, to create a mobile app.By meeting consumers where they are—and with gadgets that they carry in their pockets and bags every day—bluebridge provides an engaging direct marketing channel that connects individuals while encouraging them to interact with your brand in a fresh, new way.
Description: About BluebridgeBluebridge is a leading software as a service (SaaS) company that provides mobile tools to help organizations engage and communicate with their audience and communities. We work with organizations to help them connect their content with people's pockets through compelling, full-featured mobile apps, as well as a suite of services including mobile strategy, push notifications, mobile analytics, unlimited training and support and more. We serve as the mobile engagement tool for the organizations we serve. We love helping our customers create awesome, polished apps so they can better communicate.We’re recruiting our "foundation" marketing team to help us grow more quickly and take advantage of a massive market opportunity. Bluebridge is based in Fishers, IN where we have a rapidly growing team of 25+ - we've tripled in size the last 18 months! With awards from Techpoint MIRA Awards (2013 winner), 2014 Indiana Companies to Watch and several others, to press from the Washington Post, Associated Press and others, Bluebridge is a dynamic and fast-growing company with big plans and an even bigger market opportunity. The RoleBluebridge is looking for a results-driven and strategic Marketing Director. Your primary responsibility will be to develop, differentiate, and create market demand for Bluebridge mobile solutions. Your effectiveness will be evaluated by your results: the ability to deliver Marketing Qualified Leads and Marketing-Sourced/Influenced Revenue.You are an executive-level thinker, and have great line-level execution. You will help us build our campaigns, strategies, and marketing programs. The old-style Marketer was someone who was very creative, but not necessarily a process-driven or data-centric person. You are the new breed of Marketer; you are data-driven and your strengths in creativity come from developing and optimizing programs that get heard by the customer amidst the noise.In the early days, you’ll be willing and able to roll up your sleeves and get results.Your Prefered Work Tasks:You love organizing resources, including people, to achieve lofty goalsYou compulsively communicate a vision for the futureYou can’t help but prepare a systematic plan to achieve the visionYou get your thrills solving system-level problemsYou make the quick, tough decisions needed to move forward effectivelyPreferred Work EnvironmentFast growing, with continual new challengesHas people who drive hard to meet goalsOffers organized and efficient tasks, resources, and peopleHas people who are task-oriented and focused on achieving their goalsFosters competition and rewards achievementThe Ideal CandidateTalent stewardship: able to attract, grow and retain talented employees and lead the team to become a high performing, highly engaged marketing organization.Ability to manage complexity and ambiguity: you work best with diverse teams and have the ability to coordinate and execute on multiple projects at once.The ideal candidate will be goal and action-oriented, analytical, highly organized, discerning and strategic.An undeniable passion for marketing and the impact it can have on the growth of an organization when implemented and tracked effectively.You want to market best-of-breed, world-class mobile products with a team of passionate, intelligent and committed team members.You have the ability to develop a deep understanding of the needs of Bluebridge buyers and influencers, draw valuable insights from a variety of sources and effectively communicate those insights to others.You have the data and analysis chops to backup your decisions. You make data-driven decisions, always backing up your campaigns with real-world data.
Requirements: Experience and Required skills:You have direct experience planning marketing activities to hit marketing-qualified lead and marketing-sourced revenue goals.Experience and ability to effectively manage a marketing team.During planning, you are able to analyze data on what’s working and what’s not; able to drive toward an optimal mix of marketing programs to maximize velocity and quality of leads while providing reporting visibility on a regular basis.Previous experience creating and implementing a marketing strategy in a high-growth SaaS or software/technology company.
Benefits: Full health benefits, dental/vision availableFull (unlimited) coffee, tea, espresso bar and free snacks!401k planVacation and Paid-Time-Off (PTO)Company Phone Plan (AT&T)Technology stipendQuarterly bonuses based on performanceFlexible work arrangements based on performanceGrowth & leadership opportunitiesCulture of an award-winning, high growth mobile tech company (Indiana Companies to Watch 2014, back-to-back Techpoint MIRA award nominations, winner in 2013)Quarterly team social outings and monthly all-staff meetingsIncluded gym membership - full, on-site gym: free weights, cardio machines, locker room with full showersWork environment: fulfilling, dynamic, innovative, fast-paced, and fun atmosphere
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