Public Relations Assistant
Location: US, NJ, Totowa
Employment type: Full-time
Required experience: Entry level
Required education: Associate Degree
Industry: Internet
Function: Public Relations
Company profile: NFP is a leader in the delivery of benefits solutions for companies of all sizes and in the delivery of life insurance and wealth management solutions for high net worth individuals. Our leading, independent broker/dealer offers a wide range of choices from some of the nation’s top investment companies. NFP operates and reports in three segments that provide diverse products and services to corporate and high net worth individual clients: the Corporate Client Group, the Individual Client Group and the Advisor Services Group.*Our advisors partner with clients to help provide them with comprehensive solutions, backed by NFP’s open architecture approach, national scale and resources. NFP is focused on optimizing cross-selling opportunities and building recurring revenue, and diversification, ensuring the company is well-positioned for long-term growth.*NFP Advisor Services Group is a business segment of National Financial Partners Corp. (NFP) that includes NFP subsidiaries NFP Securities, Inc., member FINRA/SIPC, and NFP IndeSuite, Inc.
Description: NFP HR Services (part of National Financial Partners) is leading this search effort on behalf of our client company and is recruiting a Public Relations Assistant to join their team of professionals.  This position will be based in the client's office in Totowa, NJ. Summary:The Public Relations Assistant is responsible for maintaining cooperative relationships with the press, representatives of the community and consumer interest groups, monitoring press coveragae and for responding to requests for information from the media.  The position is also responsible for creating surveys, recruiting respondents and analyzing results on relevant media topics as well as responding to requests regarding competitor activity and relevant topics.  In addition, the PR Assistant will support the PR Department in the planning, development and communication of PR campaigns and press events and in writing news alerts, press releases and blogs/content.  Essential Duties and Responsibilities: Establishes and maintains cooperative relationships with the press, representatives of the community and consumer interest groups.Effectively communicates (by means of 1:1 contact, in writing, by telephone, e-mail or social media) with people outside the organization, representing the company to the media, customers and other external sources.Observes, receives and creatively obtains information from all relevant sources; analyzes information and provides synthesis or summaries.Creates surveys, recruits respondents and analyzes results on relevant media topics.Develops, designs or creates new applications, ideas, relationships, systems or products, including artistic contributions.Assists in the planning, development and communication of PR campaigns and press events.Writes news alerts, press releases and blogs/content.Effectively communicates ideas, project status, and other information with supervisors, peers and others, by various methods (1:1 contact, in writing, by telephone, e-mail, or in person).Takes the initiative to complete assigned PR projects.
Requirements: Required Knowledge, Skills and/or Abilities Excellent verbal and written communication skills; articulate and enthusiastic in verbal, written and face-to-face communications.Excellent organizational and multi-tasking skills; meticulous attention to detail.Strong understanding of how the public relations industry fits in with social and traditional media.High levels of creativity, with the ability to generate new ideas and to think outside the box.Good understanding of the importance of tailored media communications.Effectiveness working both in a team environment and independently.Excellent skills in prioritizing workload and effectively managing time.Strong skills in identifying PR opportunities on a proactive and reactive basis.Orientation to achieving results and business goals.Proficiency in technical computer skills such as MS Office Suite (Word, Excel, Outlook, and PowerPoint); effectively navigating and conducting research on the internet; and report-generation/writing. Required Education and Experience: Associate Degree in Public Relations, Journalism or related area; relevant experience will substitute for degree.A minimum of six (6) months in a similar PR role (in-house, agency, internship or co-op). Other Responsibilities:Local travel to media events required as necessary.
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