SEM Manager
Location: US, NY, Farmingdale
Employment type: Full-time
Company profile: For over 20 years NAC Marketing Company, LLC d/b/a New Vitality has helped people be healthy and live better by marketing and selling vitamins, health supplements, and personal care products. Our customers learn about our products through direct marketing advertisements which use celebrities, athletes and doctors to promote on radio and television stations across North America.We offer a wide variety of career and entry-level positions as well as internships in a fast-paced and exciting industry. Our 100+ employees hold positions in Marketing, Creative, eCommerce, Media-Buying, Product Development, Accounting, Human Resources, Operations and Inbound & Outbound Sales in both our New York and California offices. WORK HEALTHYWe believe in the philosophy ‘be healthy, live better’  for our customers and especially for our employees. We encourage healthier lifestyles through affordable benefits, gym reimbursement programs (through medical insurance) and company events that promote physical activity and company morale.Affordable Medical, Dental & Vision InsuranceFlexible Spending Account & Dependent CareCompany-paid Life Insurance & Long-Term DisabilityEmployee Discounts on New Vitality products WORK BETTERWe believe growth and development are necessary parts of a rewarding work experience so we offer opportunities to gain industry knowledge, discover and utilize new skills and advance within the company. We also keep it fun with annual events like our Holiday Party, Thanksgiving Feast & Dessert Contest and team participation in Long Island's Marcum Workplace Challenge at Jones Beach.Paid Training for Call Center EmployeesLunch & Learn SeminarsSafety CommitteeCommunity Involvement (Toys for Tots, Island Harvest)Paid Time OffRoom for Advancement See below for our current opportunities. Follow the link to apply and if you are a qualified candidate, a member of our Human Resources department will reach out to you. NAC Marketing Company, LLC is an Equal Opportunity Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, national origin, gender, age, religion, disability, sexual orientation, veteran status, marital status or any other characteristic protected by law.
Description: JOB SUMMARYAs the Online eCommerce Manager, you will also be expected to maintain up-to-date expert knowledge of online marketing and social media trends including best practices and enabling technologies. Please note that this is a very hands-on position.RESPONSIBILITIES• Drive online initiatives, digital marketing campaigns and social media strategies to increase traffic and to generate awareness, interest, and engagement resulting in achievement of direct marketing goals. • Manages and merchandises all websites, including visual merchandising, product merchandising, site navigation and shopability, transaction processing, onsite promotion management and site analytics• Manages in house all Branded and Non Branded PPC campaigns – Must have extensive knowledge in this area• Execute and analyze all direct marketing campaigns for multiple sites, including landing pages, micro sites, sponsorship content, acquisition and retention emails, etc.• Drive sales while maintaining integrity of brand• Business development: identify, manage, negotiate and evaluate ongoing web marketing alliances and partnerships• Stays abreast of the digital industry, makes suggestion and recommendations and provides new ideas on strategies, tools, procedures and technologies.• Identifies opportunities and trends within social media• Prioritize technical development with programmers and database developers and oversees technical updates. • Tracks performance of and analyzes statistics on the success of ecommerce and digital marketing initiatives; recommends enhancements to improve sales potential. • Utilize analytics to monitor site activity and drive strategic marketing decisions• Interface closely with IT, product development, creative services, finance and senior management on regular basis
Requirements: • 4 year degree from accredited university or equivalent in business administration, marketing, or equivalent. • 4+ years’ experience in PPC both branded and non-branded keyword buying.• 4+ years’ experience in digital/online marketing; strong background in ecommerce required• Strong understanding of Digital marketing across key channels including Email, Affiliates, SEO, paid search and Social Media in an ecommerce setting required.• Experience in television and radio-driven direct response a plus• Proficient in retention initiatives, including email, site merchandising, customization, and other onboarding tools• Experience with multiple software applications to enhance the customer experience, including customer reviews, live chat, search functionality, etc.• Understanding of marketing and operational databases, segmentation and suppression strategies• Solid grasp of IT functionality within web structure, order apps and inventory management• Understanding of how to utilize analytics to drive strategic marketing decisions• Effective and influential spoken, written, electronic and presentation skills essential with employees, vendors and cross-functional teams at all levels• Proficient in online business management, ranging from IT platforming to order apps, order processing & fulfillment, forecasting and inventory management.• Must have extensive and excellent financial and analytical skills• Experience with re-platforming a website is a major plus• Ability to interact with all levels of leadership• Ability to travel, including overnight stays when applicable• Ability to sit for long periods of time working on a computer and talking on phone
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