Product Marketing Director/Sr. Director
Location: US, CA, San Carlos
Employment type: Full-time
Required experience: Director
Required education: Bachelor's Degree
Industry: Marketing and Advertising
Function: Marketing
Description: LifeStreet Media is hiringHelp us transform display advertisingThe company:LifeStreet Media is the global leader in in-app display advertising for Facebook, Apple (iOS) and Android developers. Reaching 500 million social and mobile app users monthly, LifeStreet has driven 375 million app installs and has paid out $175 million in ad revenue to publishers. The company was named one of the 500 fastest growing private companies in America by Inc. Magazine, has been named an AlwaysOn Top 100 Mobile and Global Top 250 winner, and is headquartered in San Carlos, California with offices in Moscow, Odessa, Kiev, and Riga. LifeStreet has announced $70 million in private equity and venture investments and has been profitable for seven years.The role:Love ad tech? Love evangelizing it? We are looking for a seasoned product marketing rock star to bring a groundbreaking new ad tech product to market. The Director/Sr. Director of Product Marketing will lead the marketing go-to-market strategy for this new initiative, including product positioning and messaging, as well as website, collateral and sales tool creation and development. The Director/Sr. Director of Product Marketing will work with the company’s senior leadership team on the development of new product positioning and naming and will project manage the creation of a new website and new sales tools, working collaboratively with web developers, product managers, and graphic designers. The ideal candidate will be strategic in nature with a willingness and desire to roll up his/her sleeves and execute on a wide variety of initiatives. There is a lot of important work to be done and plenty of opportunity to expand the parameters of the role.Responsibilities will include:Leading new product naming, positioning and messaging exercises with senior management team.Driving development of website for new product; driving development of major website updates to existing products.Creating new product marketing collateral to drive sales; materials to range from PowerPoint presentations to product data sheets, media kits, and other print and online sales materials.Lead efforts for lead prospecting and market analysis for forthcoming products.Representing the company at upcoming industry events.Managing social media channels for the company, including the blog, YouTube channel, Facebook page and Twitter account. Prior social media experience is not required; strong writing skills and ability to understand a complex industry is.Opportunity to work with technology analysts, press, and other industry influencers.BenefitsWe offer competitive salaries, 401(k) plan, comprehensive medical/dental/vision benefits, copious drinks/snacks, free lunches and a complete game room (Wii, air hockey, ping pong).
Requirements: BA/BS degree required, with strong academic performance. MBA is a plus but not required.Understanding of digital advertising is strongly preferred. Experience with social, web and/or mobile advertising or enterprise software is appreciated. Experience working with digital ad agencies also preferred.Must have experience developing world-class, highly effective sales tools and working closely with sales and business development teams.Experience working with designers, web developers and product managers is preferred.Public relations, technology analyst relations, social media marketing and corporate marketing experience appreciated but not required.Must be a self-starter who thrives in an open environment without close supervision (no micromanagement here!)
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