Vice President of Marketing
Location: CA, BC, Vancouver
Employment type: Full-time
Required experience: Mid-Senior level
Required education: Bachelor's Degree
Industry: Marketing and Advertising
Function: Marketing
Salary range: 76800-96000
Description: Last modified: 2014.06.09.Our startup is proud and excited to invite your review of our latest executive opening.After patient R&D, we are looking to expand immediately from our current team of 3 full-time employees to 6 in this particular round of hirings. All available positions will commence immediately once the right candidate is selected.Thank you for your interest and good luck!Vice President, MarketingVercettie Marketing Corp. ( Vancouver B.C. - Coal-Harbour )Incorporated in 2010, Vercettie is a marketing lab focused on developing scalable and tech-based solutions.Over the past several years our start-up venture has invested heavily in research and development of several innovative technologies. These beta technologies are now on the verge of marketability as standalone and modularized products.Vercettie’s key products include a suite of global real-estate solutions and a next-generation CRM. While on track to spin off additional products from existing R&D, Vercettie is just beginning to shape its young and disruptive portfolio.Job DescriptionWorking directly with the President and Product Managers, you will be responsible for the marketing of Vercettie’s entire portfolio of solutions.As the corporation's lead communicator you will look after issues related but not limited to strategy development, brand development, marketing, sales, public-relations. As the brand ambassador of the corporation, you will have the opportunity to collaborate directly with professionals and firms from a variety of industries.Responsibilities- Manage public facing digital presence including but not limited to all product social medias and blogs- Responsible for building programs that deliver thought leadership about product’s vision to businesses worldwide.- Develop high-impact stories and online infographics/tools grounded in consumer and advertising effectiveness research and insights, creating materials that support sales outreach and drive interaction.- Develop the narratives and case studies that the large advertiser sales teams take to market: finding unique ways to package success stories and inspire CMOs while driving adoption and engagement for product.- Partner with top brands to create social media programs that redefine the industry.- Essential skills include: comfort and experience with designing, synthesizing and packaging research; sales narrative development; project management.- Lead all digital marketing efforts for the product brand. Write briefs, develop integrated communications plans, establish KPI’s and optimization plans.- Work with cross-functional teams to ensure all aspects of programs are on brand, are user obsessed, and are employing best practices in digital marketing.- Build strong relationships with strategic professionals, agencies, firms, and bodies to create paragon work that is closely tied together between our engineers and partners.- Manage the marketing analytics efforts to drive deep understanding of user behaviors on and off the product that can drive future marketing efforts.- Constantly push the boundaries on digital marketing efforts and what can be done to drive leading edge efforts.- Coordinate and utilize events with local partners to further our marketing capacities.- Develop, distribute, and lead highly trained product ambassadors to facilitate strategy and growth.
Requirements: Minimum Qualifications- BA/BS/MBA degree. In lieu of degree, 4 years of relevant work experience and related diplomas/certificates.- B2B or B2C product marketing or sales experience.- Public speaking experience and capability to competently think and speak on your feet in the presence of an audience and cameras.- Basic understanding of WWW, different operating systems, web and mobile applications, and related digital trends.- Valid Canadian Passport or an International Passport and capability to travel if and when necessary.Preferred Qualifications- Proficient with a second or third language including Mandarin, Spanish, Portuguese, Russian, Japanese, German, Hindi, Arabic, and/or French.- Outstanding written and oral communication skills.- 3 years of work experience in consumer/business/governance technology marketing.- 3 years of marketing communications experience, with experience in developing integrated outbound campaigns that leverage multiple channels/disciplines, with emphasis on community management, social media, online advertising and CRM/direct marketing.- Ability to effectively operate in a fast-paced, constantly evolving, team environment and the ability to influence and communicate cross-functionally with all levels of employees in an Organic Organization.- Ability to communicate complex analytics in a structured and clear manner to influence outcomes.- Ability to comfortably interface with all levels of employees and to work on multiple projects simultaneously in a fast paced dynamic environment.- Experience working globally in cross-cultural environment with teams in different time zones.- Experience packaging research, insights and data into interactive materials, and delivering thought leadership in creative and high-impact ways.- Knowledge of the online marketing industry and ability to take the point of view of a marketer.- Experience arming a sales force with marketing material.- Track record of effectively delivering multiple projects at one time in very fast-moving environment, strong project management experience.- Ability to influence at all levels and work effectively across functions and geographies. Lead non-hierarchical, cross-functional working teams who don’t report into this role.Compensation- Starting salary: $76,800 - $96,000 depending on qualifications; where 50% is regular payroll and 50% is in the form of 4-year vested stock in Vercettie Marketing Corp.- Starting bonus: to be structured per product based on performance metrics
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