Public Relations Coordinator
Location: US, , Totowa
Employment type: Full-time
Required experience: Associate
Required education: Associate Degree
Industry: Internet
Function: Public Relations
Company profile: NFP is a leader in the delivery of benefits solutions for companies of all sizes and in the delivery of life insurance and wealth management solutions for high net worth individuals. Our leading, independent broker/dealer offers a wide range of choices from some of the nation’s top investment companies. NFP operates and reports in three segments that provide diverse products and services to corporate and high net worth individual clients: the Corporate Client Group, the Individual Client Group and the Advisor Services Group.*Our advisors partner with clients to help provide them with comprehensive solutions, backed by NFP’s open architecture approach, national scale and resources. NFP is focused on optimizing cross-selling opportunities and building recurring revenue, and diversification, ensuring the company is well-positioned for long-term growth.*NFP Advisor Services Group is a business segment of National Financial Partners Corp. (NFP) that includes NFP subsidiaries NFP Securities, Inc., member FINRA/SIPC, and NFP IndeSuite, Inc.
Description: NFP is a leader in the delivery of benefits solutions for companies of all sizes and in the delivery of life insurance and wealth management solutions for high net worth individuals. Our leading, independent broker/dealer offers a wide range of choices from some of the nation’s top investment companies.  NFP operates and reports in three segments that provide diverse products and services to corporate and high net worth individual clients: the Corporate Client Group, the Individual Client Group and the Advisor Services Group.  NFP HR Services is part of our Corporate Client Group and is leading this search on behalf of our client company to recruit for a dynamic Public Relations Coordinator to join their team of exceptional professionals.Summary:The Public Relations Coordinator is responsible for establishing and maintaining cooperative relationships with the press, representatives of the community and consumer interest groups, and for responding to requests for information from the media and monitoring press coverage.  The position is also responsible for creating surveys, recruiting respondents and analyzing results on relevant media topics, and for responding to requests regarding competitor activity and relevant topics.  In addition, the PR Coordinator assists in the planning, development and communication of PR campaigns and press events and in writing news alerts, press releases and blogs/content.  Essential Duties and Responsibilities:Establishes and maintains cooperative relationships with the press, representatives of the community and consumer interest groups.Effectively communicates (by means of 1:1 contact, in writing, by telephone, e-mail or social media) with people outside the organization, representing the company to the media, customers and other external sources.Observes, receives, and creatively obtains information from all relevant sources; analyzes information and provides synthesis or summaries.Creates surveys, recruits respondents and analyzes results on relevant media topics.Develops, designs, or creates new applications, ideas, relationships, systems, or products, including artistic contributions.Assists in the planning, development and communication of PR campaigns and press events.Writes news alerts, press releases and blogs/content.Effectively communicates ideas, project status, and other information with supervisors, peers and others, by various methods (1:1 contact, in writing, by telephone, e-mail, or in person).Takes to initiative to identify, lead and complete PR projects. 
Requirements: Required Knowledge, Skills and/or Abilities: Superior verbal and written communication skills; articulate and enthusiastic in verbal, written and face-to-face communications.Excellent organizational and multi-tasking skills; meticulous attention to detail.Strong understanding of how the public relations industry fits in with social and traditional media in the US.High levels of creativity, with the ability to generate new ideas and to think outside the box.Good understanding of the importance of tailored media communications.Effectiveness working both in a team environment and independently.Excellent skills in prioritizing workload and effectively managing time.Strong skills in identifying PR opportunities on a proactive and reactive basis.High level of passion for moneysaving.Orientation to achieving results and business goals.Proficiency in technical computer skills such as MS Office Suite (Word, Excel, Outlook, and PowerPoint); effectively navigating and conducting research on the internet; and report-generation/writing. Required Education and Experience:Associate Degree in Public Relations, Journalism or related area.A minimum of one (1) year experience in a similar role in public relations (in-house, agency or internship); or three (3) years’ experience in journalism.
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