Performance Marketing Manager
Location: US, NY, New York
Employment type: Full-time
Industry: Consumer Goods
Function: Marketing
Company profile: Shapeways is the leading 3D printing marketplace and community, empowering designers to bring amazing products to life. By giving anyone the ability to quickly and affordably turn ideas from digital designs into real products, Shapeways is fundamentally changing how products are made and by whom.Through Shapeways, designers gain access to the best industrial 3D printing technology, capable of manufacturing products with complex designs in a wide range of high-quality materials. 3D printing turns raw materials into original products, from wedding rings to rocketships, model trains to iPhone cases, and prototypes to industrial engineering parts. The Shapeways community can sell their products, share ideas, and get feedback from creative consumers and other designers around the world.Headquartered in New York, Shapeways has factories and offices in Eindhoven, Queens, and Seattle. Shapeways is a spin-out of the lifestyle incubator of Royal Philips Electronics, and our investors include Union Square Ventures, Index Ventures, Lux Capital, and Andreessen Horowitz.
Description: We are seeking a data-driven marketer with 4+ years experience to join our Performance Marketing & E-Commerce team. You have an insatiable desire for growth and are a pro at pairing the right message with the right customer at the right time. You balance creativity with analysis, are comfortable in fast-changing environments, and are willing to bootstrap your ideas to deliver results. You're excited to take on the challenge of performance marketing in a long-tail marketplace, and are deeply passionate about enabling designers to bring amazing products to life with 3D printing.ResponsibilitiesLead performance marketing initiatives, including acquisition and retention campaigns, across key digital marketing channels:Paid (SEM, Google Shopping/PLA, Facebook, and general display ads)Targeted marketing email and #URL_3bcf495563dd1a42da2b0f0a397ccd58bbebd07346dce0b87377a2ec769b77c8# messagingPlan, implement and optimize campaigns through offer, copy, and creative testing to drive site traffic, conversions, and revenueIdentify opportunities to support broader marketing campaigns & launches across performance marketing channelsCollaborate with Design, Product, and Engineering teams to extend impact of performance marketing initiativesConduct comprehensive analysis to target and evaluate campaigns (i.e., forecasting, attribution modeling, ROI) and provide weekly updates to Shapeways leadershipManage and develop agency relationships to support implementation and optimize paid initiativesStay abreast of competitive programs and industry best practices, and identify new growth marketing channels and partners
Requirements: 4+ years of experience in digital marketing, with a focus on direct response or ROAS focused campaigns.At least 1 year of direct experience managing paid campaigns for an e-commerce business through Google AdWords and Google ShoppingVery strong analytical skills to identify and scope opportunities, measure campaign and channel performance, understand key drivers to optimize results, and forecast business impact at the customer and channel levelStrong writing skills and the ability to motivate both creators & buyers to actEntrepreneurial and fearless, with a knack for building campaigns from scratchExperience working cross-functionally in a dynamic and interdependent environmentHighly organized and self-motivatedGold StarsBasic HTMLExperience with Facebook advertising (power editor, custom and lookalike audiences)Experience with retargeting platformsWorking knowledge of MySQL queries
Benefits: Why join our team?Shapeways is breaking new ground in the field of 3D printing. With our website and marketplace for designers, our goal is to give everyone access to the revolution of additive manufacturing. This isn’t your typical web business – we have a physical product at the back end. If you’d like to work in a dynamic, collaborative, respectful environment where colleagues share ideas and encourage each other to think creatively, Shapeways is just what you’re looking for. Fun is also part of our DNA – a sense of humor is a must! You’ll also have the coolest desk toys anywhere.Stock options in the companyMedical Benefits (individual at 100%)Vision insurance at a cost to the employee.Dental insurance at a cost to the employee.Flexible Spending AccountCommuter Benefits401(k)Four weeks of PTO (20 days total/year) in addition to national holidaysFive sick days/yearFlexible schedule and work-from-home optionStocked fridge (free food, drinks, beer etc), free lunch at LICWorking with some of the most talented, passionate, creative innovators in NYC. Best culture out there.
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