Marketing Director
Location: GB, , London
Company profile: Friend MTS is a leading provider of technology to the media and entertainment industry. Specialising in video security, we provide both integrated technology products and 'cloud' applications to a global client base ranging from satellite/cable broadcasters to sports leagues and movie studios. We research and develop everything in-house, with a variety of departments working on the technology components that have cemented our reputation as an industry leader.
Description: We are seeking a highly entrepreneurial and ambitious marketing director for an exciting B2B focused senior role. This position presents an opportunity to build the foundations of a fast growing, new technology industry and to elevate the company across a global stage. The individual will be tasked to rapidly deliver marketing initiatives to support our ongoing sales discussions in six of the seven continents of the world. The position reports to the Chief Operating Officer and serves as a member of the management team.Responsible for planning, development and implementation of all of the Company's marketing strategies, marketing communications and public relations activities, both external and internal.  Oversees development and implementation of support materials and services in the area of marketing, communications and public relations.  The position participates with the Board of Directors and other management staff in charting the direction of the Company, assuring its accountability and ensuring its effective operation.Marketing, communications and public relations1.    Responsible for creating, implementing and measuring the success of:a comprehensive marketing, communications and public relations program that will enhance the Company's image and position within the marketplace and facilitate internal and external communications; andall Company marketing, communications and public relations activities and materials including publications, media relations, client acquisitions and so forth.2.    Ensure articulation of the Company's image and position, assure consistent communication of image and position throughout the Company.3.    Responsible for editorial direction, design, production and distribution of all Company publications.4.    Co-ordinate media interest in the Company and ensure regular contact with target media and appropriate response to media requests.5.    Develop a thought leadership programme to allow the Company to become the global industry standard.6.    Co-ordinate the appearance of all Company print and electronic materials such as brochures, etc.7.    Develop, co-ordinate and oversee programs, technical assistance and resource materials to assist in the marketing, communications and positioning of activities.8.    Lead projects as assigned, such as cause-related marketing and special events.Planning and budgeting1.    Responsible for the achievement of marketing, communications, public relations mission, goals and financial objectives.  Ensure that evaluation systems are in place related to these goals and objectives and report progress to the Chief Operating Officer and Board.2.    Develop short and long-term plans and budgets for the marketing, communications, public relations program and its activities, monitor progress, assure adherence and evaluate performance.3.    Recommend short and long-term Company goals and objectives to the Chief Operating Officer.4.    Develop, implement and monitor systems and procedures necessary to the smooth operation of the marketing, communications, public relations.5.    Keep informed of developments in the fields of marketing, communications and public relations.Organisation strategy1.     Work with senior staff and other staff to develop and maintain a strategic perspective - based on marketplace and satisfaction in organisation direction, program and services and decision-making.2.    Help make sure the Company's philosophy, mission and vision are pertinent and practiced throughout the Company.3.    Develop and co-ordinate means to seek regular input from the Company's key employees regarding the quality of programs and services and the Company's relevance.4.    Help formulate and administer policies to ensure the integrity of the Company.5.    Act an an internal consultant to bring attention and solutions to Company priorities.Managing1.    Maintain a climate that attracts, retains and motivates top quality personnel.2.    Ensure effective management within the marketing, communications and public relations function, with provision for succession.
Requirements: QualificationsDemonstrated skills, knowledge and experience in the design and execution of marketing, communications and public relations activitiesStrong strategic marketing insightStrong, creative, strategic, analytical, organisational and personal sales skills.Experience developing and managing budgets.Demonstrate successful experience writing press releases, making presentations and negotiating with media.Experience overseeing the design and production of print material and publications.Strong oral and written communications.Ability to manage multiple projects at a time.Out-of-town travel is required.OtherMinimum of 3 years experience in marketing, communications or public relations with demonstrated success, preferably in the broadcast technology sector.
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