Online Marketing Specialist
Location: EG, ALX, 
Employment type: Full-time
Required experience: Entry level
Required education: Bachelor's Degree
Industry: Information Technology and Services
Function: Marketing
Salary range: 1200-3000
Company profile: BADR is an established company that is striding in to the world of big-data with formal expertise and the right technology for the job. Our vision is to become the leading big-data visualization and analytics services provider in the Middle East, and this is a goal that we strongly believe to be reachable. With a dedicated team and the tools required, we plan to change big-data in a big way.Despite our relative freshness to the field, we have the advantage of a dedicated and experienced team. Our team is a family at Badr and company culture is very important to us. We have a jolly band of geeks in the office who are all working towards a common goal. Our diverse and varying team all have a wealth of skills and knowledge that they bring to the table and this diversity helps exponentially in our ability to take on any challenge that we are faced with.Looking to the present as well as the future, our company is extremely dedicated in helping our youth and local communities in any way that we can. We frequently hold sessions educating the youth on the modern business world and the skills that they will need in it. It is our goal to equip our young adults for the future that they’ll be shaping and this is a cause that is very important to us. 
Description: Primary Responsibilities:Cooperate with designers, and developers to plan and execute online marketing strategies for our products across all online marketing channelsImplement Search Marketing Strategies, Including Search Engine Optimization (SEO), Search Engine Marketing(SEM), and Pay per Click Advertising (PPC).Develop on-page and off-Page Search Engine Optimization Strategies for a wide array of industries.Develop, execute, maintain, and optimize paid advertising campaigns for: Search engine marketing strategies including Google AdWords, Bing/Yahoo Ads.Display advertising across multiple Display Networks, including Google AdWords, DoubleClick, Facebook, LinkedIn, AdRoll, etc. Comparison Shopping Engines (CSE) Google, Shopzilla, etc.Monitor campaign progress though Analytics, and report results to the rest of the team.Meet with Product Manager to communicate campaign progress and ongoing strategies.
Requirements: Bachelor's Degree (B.A.) in Marketing or related fields from four-year college or university, or 2-4 years of experience building and maintaining digital/online marketing campaigns.1-2 years of experience building and maintaining online marketing campaigns, with primary focus on SEO, and SEM.Experience implementing Search Engine Optimization changes to websites, and improving overall website traffic.Experience running AdWords Campaigns on both Search and Display Networks.Experience working with landing (squeeze) pages, optimizing for conversions.Experience configuring and reporting with Google Analytics.Experience performing keyword research.Basic understanding of HTML, CSS, JavaScript.Desire to learn and experiment with new strategies.Preferred: Knowledge of Popular Advertising Networks: Facebook Ads, Bing/Yahoo Ads, AdRoll, LinkedIn, Twitter Ads, Clickbooth.Experience with Social Media Marketing (SMM), and integrating SMM campaigns with SEO, and Paid Advertising.Experience with conducting Conversion Rate Optimization (CRO)Skills:Great organizational skillsAttention to detail Ability to multi-task Analytic thinkingSolid written and verbal communication skillsTeam attitude 
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