Head of Online Marketing
Location: GB, LND, London
Company profile:  About StylistpickStylistpick is a venture backed social commerce company which launched in the UK in Dec 2010 and today countsover 1m registered members. Our USPs center around curation, personalization and to leverage celebrity (and their social media properties) authentically online.As such Stylistpick currently counts Cheryl Cole, Louise Roe, Mlle Agnes (France), Gala Gonzalez (Spain) as its celebrity influencers. Stylistpick has recently expanded into France (launch in Apr-12) and Spain (launch in Jul-12) and will continue its expansioninto Europe in 2013. Stylistpick was founded by serial entrepreneur Felix Leuschner and is backed by venture capital funds Index Ventures,Accel Partners and Fidelity Growth Partners Europe, and has been growing strongly since its launch.Stylistpick has raised over £12m to date.
Description: JOB DESCRIPTION: Stylistpick is one of the most innovative online fashion brands in Europe and is looking for a Head of Online Marketing to lead its in-house marketing team and manage external digital agencies. Customers are Stylistpick’s lifeblood and as such, we believe that every touch-point with our customers should continually delight, engage and exceed their expectations. In order to support our continuing growth, we are seeking a true Marketing leader with experience in strategic and tactical implementation of acquisition and retention based campaigns, customer segmentation, and in-depth analysis of customer data and marketing channel performance.THE ROLE: Reporting directly to the CEO, the Head of Online Marketing will be responsible for CRM, executing online customer acquisition activities including paid search, SEO, affiliates and online display advertising across the UK, France and Spain. You will be managing a team of three CRM managers and be liaising with several external performance-marketing agencies.THE CANDIDATE: This is a hands-on role for someone who is analytical to the extreme and has a track record of elevating the shopping experience and driving customer retention through effective metrics and analysis. You will have strong Excel skills and be able to report back to the team in an effective, informative manner.RESPONSIBILITIES: Collaborate with business leaders to define and execute performance-marketing strategies for StylistpickWork closely with Brand Marketing leaders to represent the voice of Stylistpick’s brand in all performance based campaignsEstablish, implement and manage the use of key customer data, metrics and analytics in making business decisions. Be the champion of data and analytical based decision making for the CompanyManage and lead performance marketing initiativesBe a key influencer on the Stylistpick website with a focus on optimization, relying on appropriate metrics and data to better enhance campaignsGather critical customer data via analytics to better understand the customer, their behaviour and their engagement with the brandCreate test hypothesis for each marketing channel to execute to continually optimize campaigns
Requirements: SKILLS AND EXPERIENCE: Bachelor’s degree required, Masters / MBA preferred3+ years of marketing, strategy, and/or performance management experience working with a globally recognized brand (fashion, ecommerce or management consulting experience highly preferred!)Have a very thorough understanding of the value and power of a brandProven ability to effectively use metrics and analytics in making key business decisionsPossess both strategic and operational experience in performance marketingAble to provide strategic input regarding customer acquisition and retention through various online and offline media channels.Have a high level understanding of ecommerce conversion metrics, A|B testing, wireframes and business requirementsDemonstrated ability to lead and manage Marketing teams in a fast-paced, web/ecommerce companyA highly innovative leader with the proven ability to think outside-the-box when developing business solutionsNatural leader who is able to promote and drive synergies across multiple cross-functional departments in a very fast-paced, creative, entrepreneurial environmentEuropean languages, e.g. Spanish, German or French, would be beneficial, though not essential
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