Account Manager (Freelance)
Location: GB, CMD, London
Department: Account Management
Employment type: Contract
Required experience: Mid-Senior level
Required education: Unspecified
Industry: Marketing and Advertising
Function: Business Development
Salary range: 0-0
Company profile: The Technical Team and offering at VML London has a very strong heritage dating back to the mid-nineties when the London office was founded. Back in those days we were one of the first few purely digital marketing agencies in London; and back then things were a lot more technically driven than they often are today; as such the Technology team here continues to enjoy a strong strategic influence on the work that the agency undertakes and the clients that we engage.It just works.Technology is brilliant when you don’t have to think about it. That’s what we strive for in our solutions. Our technology team has a strong strategic influence on the work we undertake and are involved as soon as the brief lands. They stay involved throughout strategy, creative concepting and design. Acting as important enablers, we bring new and emerging technology to the table to successfully marry the requirements of our clients with the vision of our creatives.Open standards, open minds.We aim to deliver the most elegant technical solution for your budget, and maintain a technology agnostic approach to development in order to achieve that. Technology can be expensive, both in terms of hard costs and costly mistakes, so we’re as careful with your money as we are with our own.   Perhaps that’s why some of our clients have been with us for over 10 years. When faced with a new problem our first instinct is always to see if someone else has already solved it. As such, the solutions we design are built on the rich eco-system of open source software (OSS); the proven and battle-tested kind that we know will not just do the job quickly and cost-effectively, but also robustly. Where OSS isn't appropriate we always favour solutions that are built to open standards that we know will integrate well with other technologies.Strong partnerships.Our work is complemented by strong partnerships with technology vendors and suppliers.   Proven over time, our established strategic relationships with many of the leaders in software, hardware and other technology solutions help ensure we’re able to continue to offer best-in-class technical solutions for our clients.What we do:High availability and high performance website architecture & developmentWeb content management solutionsCreative technology ideationContent optimisation, search and analyticsHigh volume, multi-locale email campaignsMobile optimisationLocalisation
Description: This role requires an account manager who can responsibly own the day to day management and implementation of the Xbox EMEA monthly engagement programme. This role is EMEA wide and as such requires a good ability to multitask, manage a variety of stakeholders as well as a good eye for detail.  This predominantly focuses on email marketing that supports game launches, newsletters and other relevant gaming content.  They will work closely with project managers and other internal teams to ensure work is delivered to client expectations.  The role also requires an account manager with an interest in CRM who can help to drive the strategic development of the engagement programme across multiple digital channels where relevant. In addition, they will need to work closely with clients and internal teams to define, identify and implement content opportunities. Given the nature of the account, the role requires an interest and ability in data segmentation and targeting as well as results analysis to ensure continual optimisation
Requirements: Key responsibilities: Revenue To be responsible for revenue and billing management including forecasts and continual monitoring of burn on all relevant projects.It is the Account Manager’s responsibility to support the Account leads in identifying and developing growth opportunities and overseeing the implementationTo understand and look to resolve or escalate any project management issues that may impact billing and profitability milestones Relationship To be responsible for building deep and trustworthy relationships with key identified clients and interagency relationshipsTo demonstrate ability to build relationships and sell in ideas where appropriate Strategic and client development To develop an understanding of the client’s business, issues and objectivesTo understand and identify learning’s from the statistical reporting, competitor reviews and general industry knowledgeTo focus on converting client development opportunities through the client as well as through the clients organisationTo be able to generate ideas, write proposals and demonstrate ability to sell in the workTo support the new business team, where required, ensuring we are pushing our work into press and awards etc.    Management To be responsible for all account management tasks on the account (status reports, reporting and analysis etc.)To demonstrate and lead by example against VML values Quality To be the client within the agency and to own the quality control of output particularly from the creative and technical teams. To escalate any issues promptly and appropriatelyTo be responsible for the quality of direct reports outputTo ensure we deliver creative and challenging ideas and excellent quality implementationTo push the boundaries and look to take a leading position in everything we deliver  Skills and Experience:2 to 4 years agency/client experienceIntegrated or digital backgroundExperience of localisation/working across multiple markets would be an advantageInterest of or experience in planning/creating content for the gaming industry (in any form) would be ideal.A good understanding of database marketing and experience in segmentation and targeting Key relationships:Creative – you’ll understand your clients business better than anyone in the building and be able to inspire your creative teams to do great workProduction – you’ll work closely with the production team to ensure client marketing objectives are being met and the agency is always putting forward the best workFinance – you are a fiscally responsible person; tasked with billing and forecasting revenue for projects and working with your Account lead to ensure profitability milestones are being metClients – you’re responsible for building deep and trustworthy relationships with key identified client and you’ll be perceived as their business partner
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