Marketing Manager
Location: IN, MH, Pune
Department: Sales & Marketing
Description: If the idea of sharpening your entrepreneurial skills, living on the edge of the technology landscape, and of flying into unmapped territory terrifies you, you can stop reading this; On the other hand if it excites and engages your imagination, read on.We are looking for vibrant folks who enjoy online marketing through blogs & social networking. The key task for this person is to help drive overall Brand affinity as well as increase online sales and online branded engagement. In addition the role will involve developing and executing a Brand digital strategy,We are quite keen to meet you if:Can you rip apart old fashioned marketing campaigns to invent new and innovative marketing strategies?You have been responsible for SME & enterprise SAAS product launches in the past.Do you live, breathe and create online content and engaging digital and social media marketing campaigns?
Requirements: Essential skills:Strong writing skills - should generate continuous content for our blogs, website, other online content, marketing collateral including brochures & PPTs, perhaps even marketing white-papers.Experience of PR will help.Strong online network with the ability to nurture an online community.Should be able to independently use page-layout and image-editing programs.An excellent understanding of Conversion Rate Optimization (CRO) for websites and landing pages.Experience of conceptualizing and working on online communication tools like websites, microsites, internal portals, share points, web analytics tools and reporting metrics, networking tools like discussion board, blogs etc.Familiar with Social Media marketing using Twitter, YouTube, Facebook, LinkedIn, Blogs.Google Ad words/Analytics certification will be an added advantage.Responsibilities:Online Promotion using social media.Build a community around our online assets.Use SEO to increase the reach of our online collateral including our website.Set-up a CRM systems to track prospects and growing online networks.Identify potential strategic partners.Enhance our online Brand.YouTube Channel creation and marketing of exclusive content.Devising strategies to drive online traffic to the company website.Build engagement best practices by introducing interesting content/write-ups in accordance with the brand values and objectives.Education & Experience:BBA, B com, BE, Mass Comm., IB (preferably from a premier School) - Having said that, please not that degrees don’t matter, your passion and smartness does!6 - 10 years of experience in Mass Communication, Creative disciplines & AdvertisingExcellent people management skillsExperience in managing and grooming fresh talentThe position will be based at Pune, US experience preferred.
Benefits: Company IntroductionWe create products and co-create companies, improve processes and deliver delight for our customers and partners. Our analysts work on big projects in small team sizes and the team is generally comprised of a very diverse mix of IT and non-IT professionals from varied backgrounds.We welcome *really unconventional* creative thinkers - geeks, product developers, engineers, product managers, entrepreneurs who can work in an agile, flexible, innovative environment. We are a very flat organization with no bureaucracy, unlimited growth opportunities, and small team sizes wherein flexibility is a must, mistakes are encouraged, creativity is rewarded, and excitement is required!Job PerksA dedicated nap area (Well - It’s separated for Him & Her!).Travel to an exotic location in India every 4 months for a hackathon.Game room with x-box kinnect, foosball table, 3D TV.Homely meal at our in-house cafeteria.Environment where influence & authority becomes a function of quality of ideas & intellect rather than the designation.
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