Senior Account Executive 
Location: US, , 
Employment type: Full-time
Required experience: Mid-Senior level
Industry: Marketing and Advertising
Function: Public Relations
Company profile: Digital Brand Architects is a transformative boutique agency that expertly navigates the digital landscape through a two-pronged business model: one that tackles digital strategy and social media innovation for some of the world’s most venerable brands and companies, and the other that specializes in the talent management of a world-class portfolio of over 90 top online influencers and publishers. DBA is best heralded as the first and only agency to have a dedicated management division for online talent and for pioneering a monetization model that leverages a digital publisher’s influence online and builds them into prominent brands offline.
Description: Digital Brand Architects is in search of a digital marketing and social media expert with a thorough knowledge of the social media and digital space (from the changing media landscape to mobile tools and trends), sophisticated sensibility and off and online communications skills to help manage a world-class portfolio of fashion, beauty, lifestyle, luxury and technology clients. The ideal candidate must be a skilled team player with a self-starter mentality and the ability to handle multiple tasks at once, succeed in a fast-pace, high-energy environment. Be actively involved in the New York professional community and able to leverage existing contacts and business relationships to the benefit of the agency and client’s strategic partnership goals.
Requirements: SPECIFIC RESPONSIBILITIES: You will be responsible for conceptualizing, creating and implementing strategic new media counsel and direction to internal staff, existing clients, and to potential clients. This includes educating and recommending social media tools, technologies, programs, and activities that position our clients as experts and innovators in the space. Experience in: luxury, fashion, beauty, technology and/or lifestyle brandsSupport with planning and execution of digital marketing and social media programs within the fashion and lifestyle fieldsSupport with building strategies, concepts and presentationsPossess in-depth industry-sector expertise or strong knowledge of more than one industry sectorMaintain and expand relationships with key bloggers & influencersWrite advanced-level documents, including new business proposals, strategy proposals, activation plans, backgrounders, and reportsDevelop creative plans for client reviewProvide key insights, learning’s and recommendations based on social media reportingTrack task of junior account team members and delegate responsibilities as neededSOFTWARE SKILLS Must be Mac savvyiWork & Office SuiteCisionAlexaGoogle AnalyticsSocial media monitoring tools such as Radian 6Traffic analysis tools such as #URL_611e53352f2cf61da735854fc030ba5e88ded62f8acbd0a3112574c621bb00ee#Keynote, PPT, etc. ADDITIONAL REQUIREMENTS3-4 years of account support and client management in an agency environmentDemonstrated experience supporting and executing digital marketing programsPossess existing relationships with social media and technology vendors, as well as online press and blogsExperience supporting multiple client accounts and projectsIn-depth knowledge of major and emerging social media platforms and digital trends, especially as they relate to the entertainment and sports field competitive landscapeCreative thinker who can brainstorm innovative ideas/strategies 
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