Digital Fashion Copywriter
Location: GB, LND, London
Employment type: Full-time
Required experience: Mid-Senior level
Industry: Apparel & Fashion
Company profile: Launched in 2010, Lyst is an innovative way to shop for fashion online that’s used by millions every month. Lyst partners with the world’s top fashion brands and stores - from Topshop, Balenciaga, Alexander Wang and Burberry to Saks, Net-A-Porter, Lane Crawford and Barneys - to provide people with a personalised way to discover the fashion they love. Lyst has raised over $20million from a range of all-star investors including Accel Partners (Facebook, Spotify), Balderton (Yoox, MySQL), DFJ (Skype, Hotmail) and the teams behind Michael Kors, Oscar de la Renta and Tory Burch.
Description: The OpportunityLyst is looking for a motivated and creative fashion copywriter, who will be an integral part of a highly productive team working to drive high levels of search engine visibility for #URL_a69f183972704c332c5f6e0921682f4aaa83530290fed27369bca8d33def9937#.We believe incredible SEO boils down to three core streams of work: Trust, Relevance and Authority, and working under the Content Manager and Head of Organic Acquisition, you’ll be tasked with developing and scaling our content, covering high quality, user focused copy.The ideal candidate will have worked in the online fashion/luxury industry, have a passion for premium fashion and be able to deliver exceptional copy to tight deadlines. This is an ideal position for an experienced copywriter or SEO copywriter, looking to step change their experience in a creative and fast moving team.Key ResponsibilitiesWriting exceptional, customer focused SEO content across a large number of pages.Proactively seeking out new areas of the website which require content, and then working to write and upload this content to the website.Working closely with (and owning the relationships with) internal teams and selected external suppliers to scale our content productionProofreading, editing and coaching any additional editorial support you appoint.You’ll own areas of content, ensuring that we’re always centering ourselves for organic success.You’ll also support the wider marketing and Organic Acquisition team with content and creative approaches to using content to increase our organic performance.Strong team working, communication and project skills are essential.Our CultureDeeply data driven with clear focus on delivering results and moving the needle.Strong team spirit and respect for each other - it’s the number one reason people love working at Lyst.We’re all about collaboration - no one puts themselves or their group ahead of the company and team.Everyone in the team is empowered with lots of autonomy - there’s no room for micromanagers here.Ambitious and fast-paced - we’re changing the way a whole industry works - it’s not meant to be easy!
Requirements: Ability to demonstrate great organisational and project management skills, with an immense degree of focus.Strong team working and communication skills.Have good commercial sense and be able to spot & exploit opportunities in a pro-active manner.You have entrepreneurial DNA and thrive in autonomous, unstructured, high-energy environments.Preferred Background:You’ll ideally have experience working with digital teams (combining brand marketing, communications and SEO), either at an agency or an in-house role.You’ll be able to demonstrate case studies where you’ve developed high quality content on a large scaleStrong understanding of and passion for the fashion ecommerce landscape and wider fashion industry.
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