Head of Marketing
Location: US, CA, Los Angeles
Department: Marketing
Employment type: Full-time
Required experience: Mid-Senior level
Required education: Bachelor's Degree
Industry: Internet
Function: Marketing
Company profile: MeUndies is a lifestyle brand that is transforming the way people perceive and purchase their basics. As a vertically integrated, direct-to-consumer company we do it all: from design and manufacturing, to marketing and web design & development, to fulfillment and shipping, MeUndies delivers The World’s Most Comfortable Basics with a relentless emphasis on quality and service. Our commitment is to deliver a memorable customer experience, and our Customer Experience team spearheads this effort by overseeing strategy, technology implementation, and execution.
Description: THE COMPANY: MEUNDIES (#URL_e6fc0d02eb7453bbad49db5065c41f01aa0ef30715a4292c5be1b3834834f067#)  MeUndies is a lifestyle brand that is transforming the way people perceive and purchase their basics. As a vertically integrated, direct-to-consumer company we do it all: from design and manufacturing, to marketing and web design & development, to fulfillment and shipping, MeUndies delivers The World’s Most Comfortable Basics with a relentless emphasis on quality and service.Our commitment is to share MeUndies with the rest of the world, and our Marketing team spearheads this effort by crafting and telling our brand story through all relevant channels.We're looking for a Head of Marketing who has world class experience leading all efforts related to brand, customer acquisition and retention, content strategy, and PR/communication. The Head of Marketing will report directly to the CEO. Highlights: Founded by entrepreneurial Founders passionate about transforming ecommerce.Has experienced double digit year-over-year growth the last several years.Raised over $2M in funding. THE OPPORTUNITY Specifically… Build, inspire, and lead a best-in-class marketing team.Develop and manage an omni-channel marketing strategy (both digital and traditional channels) to grow the size and lifetime value of MeUndies' customer base.Develop and execute our brand (messaging, positioning, and voice) and content strategy to share the MeUndies story through all relevant channels.Oversee and successfully execute all marketing campaigns from idea to execution.Implement methods to track and evaluate the performance of all marketing campaigns. Create and deliver campaign recaps, brand reporting, and recommendations for future execution.Collaborate cross-functionally with the Product Development, Creative, and Content teams, and external agencies (creative, media, PR) to ensure all marketing efforts are consistent, on brand, and delivered on time.Develop and manage annual marketing budget and plan, detailing the year’s activity to meet agreed-upon company objectives. Report results regularly to the senior management team.
Requirements: REQUIREMENTS/QUALIFICATIONS/PERSONAL ATTRIBUTES You have 5+ years successfully executing an omni-channel marketing strategy, preferably at an e-commerce lifestyle brand.You’re able to effectively zoom in and zoom out - high-level focus on the bigger picture while getting in the weeds to ensure flawless execution.You're an expert at crafting a cohesive brand story and ensuring all marketing campaigns seamlessly tie into that story.You excel in a cross-functional role - gaining consensus across multiple teams and ensuring goals are accomplished within agreed-upon timelines.You excel at communicating effectively and empowering others.You’re a tech whiz with proven skills in analytics and reporting (i.e. online analytics, a/b and multivariate testing, content management strategies) to evaluate marketing performance, make data-driven decisions, and achieve results.You’re a creative problem solver who is adept at rolling up your sleeves and working efficiently in a fast-paced environment.You’re in it for the long haul and experienced at thriving in a fast-paced, startup environment.You don’t take yourself too seriously and believe a winning culture is an essential ingredient to building a great company.
Benefits: WHY MEUNDIES? We're a fast-growing, VC-backed company that is laser focused on owning the basic apparel market.We're looking for extremely talented and equally fun individuals to play an irreplaceable role in accomplishing that core mission.Our HQ is located in beautiful Los Angeles, CA.We offer competitive equity/salary packages, full health benefits, and a generous vacation policy.We offer all the latest and greatest hardware/software (i.e. MacBook Pro, monitor, etc.) to help you perform at your best.We have tons of fun (some would say too much fun?) at team events throughout the year: epic team dinners, holiday parties, birthdays, and Sunday Fundays are our specialty!We offer all the ridiculously comfortable underwear you can ask for. But on top of free underwear, when you join the MeUndies team you become part of our family: a family striving to create the best lifestyle brand of our generation.So now it’s on you - do you have what it takes? If so, let’s talk.
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