Communications Director - USA
Location: US, NY, New York
Employment type: Full-time
Required experience: Mid-Senior level
Industry: Apparel & Fashion
Company profile: Launched in 2010, Lyst is an innovative way to shop for fashion online that’s used by millions every month. Lyst partners with the world’s top fashion brands and stores - from Topshop, Balenciaga, Alexander Wang and Burberry to Saks, Net-A-Porter, Lane Crawford and Barneys - to provide people with a personalised way to discover the fashion they love. Lyst has raised over $20million from a range of all-star investors including Accel Partners (Facebook, Spotify), Balderton (Yoox, MySQL), DFJ (Skype, Hotmail) and the teams behind Michael Kors, Oscar de la Renta and Tory Burch.
Description: The OpportunityLyst is looking for its first US Communications Director to lead, develop and execute a creative and impactful communications strategy in the US. Reporting to the Head of Brand & Communications ( who is based in our London HQ), this person will be responsible for delivering key brand messages to the press and wider marketplace in our largest market, generating strong brand awareness, evangelism and engagement. This is a core role, leading communications in the principal market for a company that is leading the fashion technology vertical, disrupting the space and creating a lot of buzz generating millions of dollars in sales for the industry. This also coincides with Lyst’s re-branding and positioning work, and at a time of continued growth for the company. The right candidate will be well connected, entrepreneurial and highly driven, with a strong understanding of the fashion digital landscape, the importance of storytelling and creating impetus to build a powerful brand.Key ResponsibilitiesResponsible for US communications plan and the delivery of relevant, tactical and impactful communication campaigns.Secure a consistent, strong level of press coverage in the US market - across tech, fashion trade and consumer media genres.Concept and deliver local events with clear KPIs for consumer, industry and press.Build and develop Lyst relationships with key local influencers/bloggers/etc to build strategic partnerships that have measurable impact.Initiate, develop and manage region-specific brand partnerships and promotions both on and off site with clear business objectives.Drive innovation and idea generation internally as well as providing a source of competitor analysis and industry trends.Work closely with the Partnerships and Editorial teams to support and bring local point of view on creative campaigns, brand partnership activity and customer engagement activity.Work closely with the Acquisition team to deliver revenue generation, focused on digital PR and link building.Work with Strategy and Product teams to utilise Lyst data effectively to engage with existing customers /target prospective customers and promote Lyst industry intelligence.Identify and secure relevant thought leadership opportunities for Lyst senior team.Budget planning and management with clear ROI measurables.Be an ambassador and cheerleader for Lyst brand.
Requirements: Extensive experience in leading a communications/PR function ideally in the fashion digital space.A solid and developed network of both fashion and digital industry media contacts, with proven experience in securing significant, brand building press coverage.A creative thinker and ideas generator with strong experience in concepting and delivering successful communications campaigns.A deep understanding of the fashion landscape and consumer, with a keen understanding of ecommerce and the fashion tech space.Proven leadership qualities, with the ability to motivate and inspire team members at all levels.Proven track record of creating positive impact on business through PR and global communications strategy.Excellent interpersonal skills, entrepreneurial, proactive and tenacious spirit - highly self-motivated.Desire to work in a fast-paced, results-oriented, dynamic start-up environment.Education: BA or above, ideally from a top-tier university.
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