Head of Marketing
Location: GB, LND, London
Department: Marketing
Employment type: Full-time
Required experience: Mid-Senior level
Required education: Bachelor's Degree
Function: Marketing
Salary range: 30000-40000
Company profile: We are an international, venture backed team making it easy for millions of students worldwide to find and book their accommodation online. We are a results oriented business with global ambitions. It is important for us to build a strong team spirit in which everyone feels responsible and empowered to achieve their potential and be rewarded for doing so.  Uniplaces is supported by top investors who have created leading consumer internet brands such as #URL_d9ffc6849a4a6cbde1436fed017ffc978bd1f685f05cdd6476efeb96fae3b190# and LOVEFiLM.  
Description: About UniplacesUniplaces is an online marketplace that makes it really easy for students worldwide to find and book their accommodation. The company was founded in 2012 in Lisbon and has expanded to London and Madrid, now head quartered in London. It has secured over £1m in funding from Octopus Ventures, Alex Chesterman (Founder & CEO of Zoopla) and William Reeve (LOVEFiLM). Uniplaces is run by a skilled, international team, supported by top investors who have created leading consumer internet brands. At Uniplaces we have an ambitious and fast paced culture, focused on getting things done. This makes our company a high-energy place to work!ResponsibilitiesYou will be fully responsible for marketing Uniplaces and delivering growth. Your primary responsibility will be to acquire new Uniplaces users based on a strict, target CPA, managing budget accordingly. You will need to creatively utilise all digital channels as well as trackable offline channels, focusing on those which deliver the best results. You will be responsible to:Develop new customer acquisition campaigns across multiple channels, on and offlineManage campaigns on a day-to-day basis to achieve target CPA  Establish and maintain reporting systems and processesProvide robust and useful reports on campaign and channel performance on a weekly basisIdentify, develop, and test new channels to attract new usersAnalyse campaign results to identify actionable opportunities and improve performanceAllocate budget to maximise the number of conversionsDevelop Uniplaces' brand and ensure it is properly represented in public materialsStructure and manage the marketing team to achieve team and company objectivesWork with product and creative team to execute campaigns and improve conversion ratesSelect and liaise with digital marketing agencies where necessary to ensure they are performing on target CPA’sA bit about youUniplaces is looking for a Head of Marketing to own all our paid marketing channels and manage each channels’ performance (CPA). The position requires hands-on experience, execution and knowledge of best practises in Adwords, remarketing, Facebook, display, SEO, affiliates and email marketing along with a proven track record of delivering results. The ideal person for this role will have an analytical and creative mindset, a proactive approach to testing and optimising campaigns, and a passion for delivering growth.You...are proactivehave a strong sense of urgencytake ownership of your rolecare about doing a great jobare results orientatedare reliabletake initiativehave the ability to handle multiple tasks in a fast-paced startup environmenthave superior written and verbal communicationare fluent in English (written and verbal) required (being multi-lingual is a big plus)are a team player with an entrepreneurial spiritIf this sounds like you; contact us now!
Requirements: Requirements & Skills3-5 years+ of Digital Marketing experience with a record of success in the industryExtensive experience managing SEM/PPC, SEO, display, retargeting, affiliates, email marketingExtensive experience with Google Analytics, Kissmetrics and other analytics and reporting toolsExperience with Startups and/or consumer web companies or digital marketplacesExtremely analytical, detail oriented, and data-driven mindsetUnderstanding of different attribution models and ability to measure performance accuratelyExperience with e-commerce digital marketing is a plusExperience with content marketing, syndication and distribution is a plus
Benefits: What you getCompetitive salary - negotiable based on level of experienceStock optionsExtensive experience through autonomy in leading our marketing effortsOpportunity to gain a lot of responsibility quickly and grow with the businessWork in a fast paced and exciting environment with a great team of creative, technical and business people
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