Product Marketing Manager
Location: US, TX, AUS/SAT
Department: Marketing
Employment type: Full-time
Required experience: Mid-Senior level
Required education: Bachelor's Degree
Industry: Oil & Energy
Function: Marketing
Company profile: WellAware is an oil field communications and software-as-a-service (SaaS) company based in San Antonio, TX that provides a seamless, complete monitoring and production management solution for its customers. Founded on the premise that well, pipeline, and safety data is often unreliable and difficult to obtain, WellAware has assembled a group of industry experts, automation specialists, and world-class software and network engineers to transform oil field communications and software.By strategically deploying the most advanced machine-to-machine network in the world over U.S. shale plays and creating a mobile production software to manage it, WellAware drastically increases the reliability and security of measurement data, while reducing cost and making data meaningful across your entire business.
Description: A successful, growing SaaS startup is looking for a seasoned Product Marketing Manager who will take charge of driving product marketing efforts for its industry-changing oilfield hardware and software platform.In this new role and reporting to the VP of Marketing, the Manager will collaborate closely with sales, marketing, product management, product development, customer success, and business development leaders within the organization to ensure that the company develops a competitive product offering for key target markets as well as develop marketing strategies and programs.In addition, the Manager will help develop go-to-market strategies for the company's product offerings; drive competitive analysis; utilize messaging and positioning guidelines for marketing and sales; develop sales and marketing assets; and manage lead generation campaigns. 
Requirements: Responsibilities: * Conduct customer research, competitive analysis and market positioning assessment to clarify, position and establish the company's platform as the industry standard oilfield intelligence* Develop and execute go-to-market strategies new and existing product lines, including defining target segments, use cases, customer pain points and benefits, defining and refining pricing strategy, messaging strategy and managing a successful launch* Develop buyer personas, use cases, target messages and drive strategy for developing integrated marketing campaigns that will be executed by demand-generation team* Enable the sales team through development of high-quality sales materials, including sales decks, product data sheets, technical sheets, demo scripts and competitive, short documents* Develop videos, case studies, customer testimonials and whitepapers to highlight customer success stories* Maintain ongoing product feedback loop by collecting and analyzing customer feedback, reviewing usage analytics and using the data to inform the company's product strategy and roadmap* Develop win/loss analyses for input into future strategies Desired Skills & ExperienceBachelor's degree or equivalent (MBA preferred)5+ years of Product Marketing experience, experience with SaaS preferredExperience in marketing automation and mobile development or marketing platformsExceptional written, verbal and presentation skillsOutstanding communication skills, including turning complex ideas into simple messagesProven ability to work collaboratively with cross-functional teams 
Benefits: The Standard PackageFull medical (choice of two plans – co-pay or consumer choice), dental, and vision insurance; employee premium covered 100% by WellAware401(k) & Roth 401(k) options available100% employer-paid life and AD&D insurance100% employer-paid short-term and long-term disabilityDomestic partner benefits availableCell phone allowance for qualified positionsExtrasPersonal development and skills training programsPersonal development and skills training programsFlexible vacation policy and paid holidays (up to five weeks)Casual dress codeTeam events that include significant othersUnique start-up environment; a team-oriented workplace where every decision makes a difference!
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