Marketing Director - Global
Location: AU, NSW, Sydney
Department: Squiz 
Employment type: Full-time
Required experience: Director
Required education: Bachelor's Degree
Industry: Information Technology and Services
Function: Marketing
Company profile: Squiz is one of the world's leading web solutions companies. We design, build and manage engaging websites and online applications using our Web Experience Management Suite, the Squiz Suite. Our clients include many household names and range from large global organisations to Government bodies and charities. We have an international network of offices in Australia, the UK, USA, New Zealand and Poland, and employ over 250 permanent members of staff.As a team, we are talented, motivated and enthusiastic. We live and breathe the web and our passion is finding new and innovative solutions using Squiz products alongside the latest web technologies. Our staff give 100% and are offered a high level of autonomy, responsibility and opportunity in return.
Description: First and foremost the Marketing Director will have accountability for six exceptional marketing professionals. If you have a passion for leading & developing strong talent then we want you for this role. Secondly would you say stakeholder management is one of your key strengths? Squiz is one of those unique but great environments that breeds an agile workforce. Effective communication and managing expectations is key to the success of this role. Finally we are looking for an analytical marketer who has proven experience in using numbers/data to drive decisions. High level:As the Marketing Director for Squiz you will grow revenue by protecting the global client base, growing the value of each client, and by adding new services and new clients.You will do this by developing a deep and proactive understanding of our clients needs, the competitive landscape, our solutions, technologies and services, and our service delivery capabilities.Work closely with Sales and Production Leadership to design, implement, and measure strategic marketing plans and programs that align with the overall business and financial objectives.Manage teams across regions to deliver on global and local B2B marketing objectives, on time and on budget.  Primary responsibilities:Develop and execute integrated marketing campaigns, including goal setting, budget management, and results measurement.Have a solid understanding of a range of marketing strategies and tools, including content marketing, digital marketing, direct mail, marketing automation, event marketing and more.Coordinate internal teams, agency resources and stakeholder access to ensure strategies are correctly resourced and can deliver on time and on budget.Monitor and report on campaign effectiveness regularly, to all stakeholders.Continually improve our web presence and ensure clients and prospects can easily find the services information for which they are looking Performance Measures:Financial:Service revenue as measured by growth, budget attainment, revenue per client, etc.Marketing Campaign Effectiveness:Client Base Retention and growth, customer value, net adds etc...New client acquisition, expense to revenue ratio, performance against goals. Primary- Skill Set RequiredA minimum of 3 years of experience in similar role or as a Director/ Senior Manager in Marketing function of a global software services companyProven success in the ability to grow a B2B service lineProven success developing and executing integrated marketing campaigns, including goal setting, budget management, and results measurement.Proven success in management of agencies and staff to deliver on goalsMust have demonstrated ability to understand and analyze customer data, financial and other business data.Strong relationship acumen.International experience is highly preferred.Excellent verbal and written communication Secondary/ Good to have- Skill SetStrong integration skills that crosses different countries and cultures a plusExperience in brand building and active role in brand building exercisesExperience in UK and/or US markets a plus.
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