Business Development, Marketing Consultant
Location: US, OH, Columbus
Department: SSG
Employment type: Full-time
Required experience: Mid-Senior level
Required education: Bachelor's Degree
Industry: Marketing and Advertising
Function: Marketing
Company profile: Baesman is a nationally-recognized, single-source provider of direct marketing strategy and solutions, including CRM data analytics & hygiene, loyalty & rewards programs, direct mail & email campaigns, segmentation & lifecycle analysis, and integrated multi-channel execution. We make it easier, faster, and more cost-effective for you to profitably engage your customers by using the channels they prefer most -- email, mobile, direct mail, digital. Our proven strategies help retailers acquire new customers, deepen relationship with current customers, and significantly impact sales. We create highly-flexible, highly-effective marketing solutions, based on your own brand data and customized for your business needs. "Off-the-shelf" is simply not in our vernacular. We know the unique marketing challenges of retailers. We help our clients understand their customer segments, develop targeted campaign strategies, execute flawlessly on those campaigns, and deliver thorough hindsight analysis. Our marketing strategies help clients deliver the right message, to the right customer, at the right time, and drive consumer behavior. We also provide critical, post-campaign ROI measurements, to ensure effective use of your invested marketing dollars. When combined with our printing & fulfillment services, our end-to-end solutions can ensure total quality control across the full range of implementation. Baesman -- making marketing work™
Description: As a Business Development, Marketing Solution Consultant you will have the challenging task of helping the organization develop and acquire new business for our portfolio of marketing services. This position requires a person who is a highly motivated creative thinker with a passion for problem solving. They must have a keen understand of direct to consumer marketing strategies, preferably in the retail or home service vertical markets. The ability to quickly learn and understand our solutions, team oriented selling style and client engagement model. Recognize complex marketing challenges and the experience required to successfully position Baesman and our offerings to marketing executives. You are responsible for executing aspects of the organization's business development plan and selling strategy, identifying new business opportunities, qualification of prospects, and the diligent management of the sales process to successfully negotiate and close deals. Develop an extensive knowledge of current market conditions, trends, solutions and strategies as they relate to direct to consumer marketing programs, channel specific strategies, customer loyalty, acquisition, digital marketing and social media. This position contributes directly to the financial and growth targets set by the business. You will be expected to work both independently and with team environments to both understand and action selling strategies.
Requirements: • Bachelor's degree in marketing (MBA a plus)• Experience in direct to consumer marketing – Agency or Brand• Marketing experience in CRM, database, catalog, digital a plus• Ability to understand and solve problems• Excellent communications skills•Highly driven, self-motivated, with proven selling and presentation skills• 5+ Years experience in developing and executing senior level presentations (client or internal)• Comfortable with senior level executive• Ability to work in very fast paced environment and juggle multiple tasks
Benefits: We offer an excellent pay and benefits package including medical, dental, vision, 401(k) with a generous company match, profit sharing, paid time off and much more!Baesman has been in business for over 60 years and is a PIA Best Workplace in America award winner.
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