Digital Marketing Specialist
Location: GR, I, Athens
Department: Campaign Management
Employment type: Full-time
Required experience: Mid-Senior level
Industry: Telecommunications
Function: Marketing
Company profile: Upstream’s mission is to revolutionise the way companies market to consumers through cutting edge technology. This is an opportunity to collaborate with like-minded people in an environment that embraces individual differences and diversity.We offer a challenging and stimulating environment in which employees have the opportunity to work on a vast range of complex projects at the forefront of technical innovation. We are looking for creative, enthusiastic and open-minded individuals to join our innovative team to help both drive our success and uphold our existing reputation within the marketing technology world.What we believeOur values of integrity, perseverance, innovation and respect are at the heart of our company. Our actions are underpinned by these four values, which have become central to Upstream, providing all of our employees with a clear framework from which to make their decisions.1. Integrity & TrustYou are widely trusted and seen as a direct and truthful individual. You present the unvarnished truth in an appropriate and helpful manner, keeping confidences and admitting mistakes without misrepresenting themselves for personal gain.2. PerseveranceYou pursue work and life with energy, drive and a need to finish; you seldom give up before finishing, especially in the face of resistance or setbacks.3. InnovationYou have good judgement about which creative ideas and suggestions will work and a sense about managing the creative process of others. You have the ability to facilitate effective brainstorming and project how potential ideas may play out in the marketplace.4. RespectYou invest time in peers and demonstrates value and reverence for others when due, encouraging co-workers to express opinions and ideas. You promote equality within the workplace, encouraging praise and recognition from employee to employee as well as from the superiors. Professional Development at UpstreamUpstream offers a variety of resources and a range of opportunities to inspire the best possible performance from our employees. Our vast range of departments and global activities provide a strong platform for career development and professional progression. We boast various methods of progression within the company; whether through an upward advancement within a chosen field, expansion across departments or relocation to another office, creating the opportunity to gain both valuable experience and further insight into the international workings of the business. At Upstream, employees have the opportunity to learn new skills, work across different disciplines and global departments and move into new challenges, all within the same company.
Description: he Digital Marketing Specialist is responsible for identifying, designing, planning, testing, delivering, monitoring and enhancing cross-channels marketing campaigns in line with business objectives. Your work will ultimately allow for Upstream’s innovation to positively impact millions of consumers around the world.The position is based in Athens-Greece.Key AccountabilitiesDevelop and execute a series of integrated, multi-channel marketing campaigns to generate direct revenueCreate test plans and undertake market analysis for each campaign where appropriatePrepare and deliver pre-campaign briefings, provide the necessary information to the international copywriting team and lead the creative process to ensure each campaign is a successWork alongside the statistical team to ensure targets are met and take decisions around continuation or adjustment of campaign activityDrive campaign data segmentation and list selectionEnsure all campaigns are delivered effectively, to deadline and deliver against business objectivesMonitor the effectiveness of campaigns, implementing changes where necessaryOverseeing campaigns through the production stage to final completionProvide detailed analysis and reporting of each campaign, including interpretation, commentary and recommendationsHave a solid grasp on the data selected for each campaign and fully understand how that data is being used to support campaign and business objectivesMonitoring campaigns performances
Requirements: Knowledge/Skills/Experience5+ years working experience.Experience in broad marketing or online marketing/ advertising would be a plus. So would experience in the broad area of software development and digital technologiesPrevious international work experience / work environment appreciatedPossess out of the box thinking and an aptitude for written communicationExperience with consumer marketing is a plusUnderstanding of Mobile and Web spaceExperience with content management systems, even if it’s just a blog publishing toolKnowledge of SEO, PPC and general experience in online advertising is a plusAccountable and results-oriented with strong analytical and quantitative thinkingUp-to-date with popular culture, new technologies and current trendsExcellent command of the English language, knowledge of additional languages is a plusPersonal CharacteristicsBright, ambitious, self-driven, hard-working and flexibleCreative, fun, outgoing characterAbility to work under tight deadlines and cope with pressureStrong analytical abilitiesAble to perform under pressure and deliver results in a demanding and fast-paced environment that requires  fresh thinking and innovationExcellent written and spoken communication skills Attention to detail
Benefits: We offer a competitive base salary and benefits, directly dependent on the candidate’s qualifications and skills. By joining Upstream you will be part of a young, creative and dynamic company undergoing rapid growth and transformation into a global market leader.
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