Digital Marketing Exec
Location: GB, LND, London
Department: Marketing
Employment type: Full-time
Required experience: Entry level
Industry: Automotive
Function: Marketing
Salary range: 20000-20000
Company profile: carwow is a comparison site that takes the uncertainty and hassle out of buying a new car. We’re passionate about getting people the best car buying experience, from research all the way through to purchase.A young, driven, energetic startup based in central London, carwow are backed by Europe’s leading VC’s including:Balderton Capital (Betfair, Bebo, Bookatable, Yoox)Episode 1 (Zoopla, LOVEFiLM, Shazam)Samos (Betfair, Kabbee, Ocado, BoF)We’ve raised over £1.3M in funding in the last year, with more on the way, so we’re growing fast!We believe buying a new car should be enjoyable. Through carwow consumers can quickly compare upfront offers from our trusted dealer network and buy directly without any hassle or haggling.If you want to help us change the future of car buying, get in touch - you definitely don’t need to be a petrolhead! It’s the chance to be at the start of something huge.
Description: We're looking for a Digital Marketing Exec to help with all aspects of our digital marketing, which includes PPC, SEO, Social, Content Marketing and RTB display. You'll report to our Head of Digital Marketing and assist in the day-to-day running of campaigns, running tests, collaborating on projects and putting reports together.  This is a great opportunity for someone who's enthusiastic about marketing and wants hands on experience and on the job learning.About carwowcarwow is a comparison site for brand new cars, we're a young start-up aiming to change the way new cars are bought. Instead of having to haggle with salespeople, we allow consumers to compare offers from quality dealers and buy cars at an upfront no-hassle price.We raised a £1.3M seed round in early 2014 from leading London investors, VCs who were early backers of LoveFilm, Betfair, Zoopla, Shazam and many more industry leading online businesses.We’re still small though —which means you get to make a difference in a rapidly growing and already successful business.Responsibilities Support team in managing PPC and digital media activity across carwow, including strategy, planning, tracking/measurement, reporting, analysis and optimisation to ensure delivery against specified KPI’s.Work with the Biddable Media Manager and Head of Digital Marketing to learn and make use of Marin search platform to drive forward PPC KPIsAssist the team with the development of the carwow affiliate programShow continued development in expertise in all areas of digital marketingAssist in the delivery of social media and link building campaigns to grow our organic search traffic volumesWork with the marketing team on any ad-hoc marketing & PR campaignsHelp build PPC and other paid digital performance media process and best practice across the business (including training requirements).Work closely with the rest of the marketing team across digital channels to ensure campaign analysis and stop any opportunities for increased growth.Work with the development and product insights team to help with any MVT or A/B tests where appropriateWork with content team on any paid content marketing projects to ensure the best available content is used
Requirements: Skills and ExperienceNo specific experience necessaryHighly motivated and passionate about digital media.Excellent verbal, written communication skills and good presentation skillsAbility to communicate throughout all levels of an organisation both technical and non-technical.Good Excel skills – skilled at data manipulation (pivot tables etc.).Organised and detail-oriented.Ability to work well under pressure and to tight deadlines.Able to think both strategically and tactically depending on the business needs.Develop in-depth relationships with key technical stakeholders (both internal and external)Understanding of digital marketing remits.Experience of digital marketing, web analytics or paid search campaigns are a bonus
Benefits: £20k salary25 days a year holidayThis is a great opportunity to get hands on experience at a rapidly growing startup. You'll be mentored by our very experienced Head of Digital Marketing and working alongside other experienced people across digital marketing, content marketing and product development.
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