Search Marketing Specialist
Location: BE, BRU, Brussels
Department: E-Commerce
Employment type: Full-time
Required experience: Associate
Required education: Bachelor's Degree
Industry: Internet
Function: Marketing
Company profile: E-Hospitality is an IT / Hospitality company focusing on the global meeting industry. With its product Book2Meet (previous #URL_320a05a828103a30c8200005268ac3b4de809773d24581f6c5c90ed65335e4a0#), a first European meeting market place is born and will be positioned in the market as the reference for all meeting reservations in real time for any client. For the venue industry, we offer a solution to present the last minute inventory towards the business consumer and yield the meeting products, control inventory, change pricing and present specials and promotions towards the market. For more information : #URL_ab1fdaae6c3c7fe07a8130936ecd9583894851a994b626833ea5b2a78c8eb796#E-Hospitality is currently developing a revolutionary online booking tool powered by people and for people" - We committed a firm investment into people and product development over the next years to position our company as the leader in the online world wide Meeting booking solution.E-Hospitality is privately owned with the backing of a major investment company and was created in 2011. The head office is located in Brussels on the Avenue Louise.Book, Meet, Connect
Description: E-Hospitality has developed over the last year an online meeting environment allowing any venue to connect with potential buyers. Today, after 3 years, E-Hospitality is on the break of re-branding #URL_de37193c4b6a5d2454a17c952d6db6363b704cb118b0e7bd00c9b88dfd670fcd# to THE online meeting marketplace, acting as reference and booking engine for the meeting industry.The company is located on the Avenue Louise in Brussels and is vibrant, young and entrepreneurial and looking for a strong Search Marketing Specialist that understands how to reach the B2B2C customers in the meeting & travel industry.The Search Marketing Specialist is responsible for advising, executing, managing, analyzing and reporting against interactive marketing campaigns for, Paid Search. In addition, the SMS will help to create, edit and optimize PPC Landing Pages through actionable web analytics insights, continuous A/B, multivariate testing and conversion diagnosis to generate maximum results and ensure a good balance in paid and organic results.The Search Marketing Specialist will also act as the consultant and referent expert in relation to paid search activities such as, account structure, best practices, account review, account setup, keyword analysis and conversion optimization.
Requirements: Specific duties and responsibilities include, but are not limited to, the following. Other duties and responsibilities may be assigned.Candidate must be located in Belgium or willing to move to Brussels and is mastering either Dutch or French & English. (no relocation costs are paid)Paid Search: * The SMS will manage all paid search activities for Google (display, search, re-marketing), Facebook, Linkedin and will include the following responsibilities:o Maintain and monitor keyword bids, monthly budget caps, click through rates, impression share, quality score and other important account metrics.o Conduct keyword/segmentation research and analysiso Analyze/Audit accounts on an ongoing basis to develop strategies for keywords, adgroup/campaign structure, re-marketing, and display (Google/Facebook/Linkedin).o Develop and implement ppc campaigns, on all channels (Google, FB, Bing, Linkedin) for the new brand.o Optimize performance of PPC ad copy, keywords, and match types to test/improve CTR, impressions, clicks, cpl, and leads.o Monitor/Report on account performance against goals and budget for lead volume, spend, cost per lead and quality.Website & Landing Page Conversion Optimization: * The Search Marketing Specialist will develop conversion diagnosis and treatments together with the IT team to conduct A/B and multivariate tests that seek to optimize the performance of our Landing Pages.The SMS will develop a conversion analysis which will clearly define actionable recommendations, the logic behind them and the anticipated outcome.Will leverage their advanced knowledge of web analytics, usability/user experience, information architecture, conversion diagnosis, personas, A/B, and multivariate testing to develop strategic and actionable recommendations that optimize the performance of our interactive marketing assetsWill work collaboratively with Marketing, IT, and Sales to develop, implement and manage the A/B and or Multivariate tests. Web Analytics:The SMS will utilize Google analytics to analyze and report the performance of our interactive marketing materials.Will be responsible for daily account management.Knowledge of features such as advanced segments, goal tracking, bounce rates, exit pages, will be used to provide feedback and recommendations to improve performance.Additionally, the SMS will leverage Adwords data – day parts, keyword positions etc to optimize and tune the paid search accounts which they manage. QualificationsBachelor’s degree in Marketing or related field preferred or  At least 2-3 years of Paid Search experience withAdwords (Re-marketing, Display, Search), Bing, Facebook, and Linkedin.Experience with web analytics, A/B and Multivariate testing applications.Knowledge of web usability, user experience, and conversion optimization preferred.Solid HTML/CSS; CMS experience preferredProfessional oral and written communication skills for effective contact and presentation with stakeholders; including management, marketing, creative, production, external clients and outside vendors.Proven track record of developing actionable recommendations from quantitative analysis that meets or exceeds performance goalsProficient with PPC management (adwords editor), reporting and analytical toolsStrong knowledge of Microsoft Office (Word, Excel, Power Point, Outlook).Excellent analytical, organizational, project management skills and the ability to work under pressure with tight timelines.Ability to create buy-in from multiple constituents in a collaborative cross-functional environment
Benefits: Are you a dynamic entrepreneur and you are are ready to change the industry, then don't hesitate and send you detailsFun-loving and growing workplace in central Brussels.Opportunity to shape a new online product from the startPossibility to grow inside a small innovative company with smart people.Competitive salary based on experience.
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