Senior Web Analyst
Location: GR, I, Acharnai
Department: Search & Social
Company profile: Mindworks interactive is one of the fastest growing Digital Agencies and the leading Performance Marketing Agency in Greece.It consists of 62 employees with vast expertise in Client Service, Creative work (Web Design, Animation, Copywriting, Concept, Word of Mouth etc) and Performance Marketing (SEO, Paid Search, Usability, Metrics, Social Media).Client list includes Greece's most important advertisers like Vodafone, Aegean Airlines, Mondelez Greece, Coca-Cola Greece, SCA Greece, L'Oreal Hellas, Folli Follie, Disney Greece, Heineken, AMSTEL, #URL_c379aa631173ed5b7c345ab3f500a9a053e509138ca70e52c1088e5a784dc8d7#, Greek Yellow Pages, Μoustakas Toys, Skroutz, and many others.By joining Mindworks you will have the opportunity to work on unique interactive projects including digital campaigns, search & performance marketing, Social Media management, websites, portals & e-shops, social & mobile applications, and manage some of the largest clients in the Greek market.#URL_d2808425ebab24174ad6749af638b120145adcba7c2b722e5b6e87b43e969a0c#
Description: Mindworks is looking for a Senior Web Analyst to join its Search & Social Department.The Senior Web Analyst (Search & Social Department) will be responsible for monitoring overall search engine performance for SEO/SEM & email marketing campaigns, small scale usability projects as well as small scale web strategy tasks.The Senior Web Analyst will work together with the Web Strategist and Director of Search & Social as well as with the Search & Performance team to implement search strategies and track the effectiveness of new and existing search engine campaigns. Senior Web Analyst should also possess knowledge of Social Media Networks (Facebook, Twitter, Pinterest, Foursquare, Google+) and their integration with other Digital campaigns to achieve the client’s goals effectively.
Requirements: Client Management & CommunicationBuild and maintain long term relationships with clients, providing value to both client and Mindworks.Manage day-to-day client interaction regarding SEO/SEM campaigns, email marketing campaigns and usability issues.Set and manage client expectations regarding SEO/SEM campaigns, email marketing campaigns and usability issues.Deliver engaging, informative, well-organized presentations and reports for the fore mentioned services.SEO/SEM ServicesSetup, monitor, track, and report on paid and organic search metrics, including trend analysis.Interact with copywriters and social media experts to optimize ad copy, landing pages & social media integration for Search Engine Marketing and SEO efforts.Provide sophisticated services for the Search & Performance team regarding SEM including:Set up of new campaignsQA creativeKeyword discovery and expansionTop keywords raking by categoryROI by Campaign, Site, and CategoryResearch and analyze competitor advertisingProvide sophisticated services for the Search & Performance team regarding SEO including:Linkbuilding strategy and implementationSEO technical analysis and evaluationWebsite remediationKeyword researchMETA tags copy & optimizationStay up to date on the latest industry developmentsUsability ServicesSecondary Analysis of data from various sources, such as:Web Analytics (Google Analytics, Piwik, Kissmetrics etc.Usability SoftwareDesign and implementation of Primary Data experiments. Analysis of the data obtained from such experiments.Proposals, based on the two aforementioned analysis steps, aimed at improving the ease of use of the website under focus.Email MarketingProvide insight on the newsletters’ design, regarding usability and task orientation issues.Provide Google Analytics implementations, including but not limited to:URL TaggingSegment CreationAnalyze newsletters’ effectiveness, regarding its various stages (open rates, click data, conversion data etc.), based on data from various sources, such as:Newsletter platformsWeb AnalyticsOther 3rd party platformsImprovements to E-mail Strategy, based on the aforementioned analysis.Technical UnderstandingUnderstand and use of Google Analytics at a proficient level.Understand and use of Google AdWords at a proficient level.Possess general understanding in the areas of web design, HTML (web authoring) & web development and how all areas are integrated in order to deliver a web/mobile project.Understand the use of wireframes and flowcharts.Possess a thorough understanding of our capabilities in terms of strategy & planning, design, search & social marketing and development.Maintain awareness of new and emerging technologies and the potential application on client engagements.Additional RequirementsInspire co-workers to attain goals and pursue excellence.Motivate team to work together in the most efficient manner.Keep track of lessons learned and share those lessons with team members.Work in a fast-paced environment, multiple projects and project teams.
Benefits: CompensationWe offer competitive salaries based on skills & experience. We also provide:In-house training & educationPaid training or attendance to conferences and eventsGym facilities on our office buildingMedical Care in cooperation with Metropolitan HospitalComplimentary food or gas tickets (Ticket Restaurant)Group activities & free nights out Who is MindworksMindworks interactive is one of the fastest growing Digital Agencies and the leading Performance Marketing Agency in Greece.It consists of 45 employees with vast expertise in Client Service, Creative work (Web Design, Animation, Copywriting, Concept, Word of Mouth etc) and Performance Marketing (SEO, Paid Search, Usability, Metrics, Social Media).Client list includes Greece's most important advertisers like Vodafone, Aegean Airlines, Emporiki Bank, #URL_c379aa631173ed5b7c345ab3f500a9a053e509138ca70e52c1088e5a784dc8d7#, Multirama, Greek Yellow Pages, Folli Follie, Skroutz, Disney, L'Oreal Hellas, Liberis Publications, Goodys, Notos Galleries, and many others.
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