Paid Media Manager
Location: US, NY, Brooklyn
Department: Marketing & Sales
Employment type: Full-time
Required experience: Associate
Required education: Bachelor's Degree
Industry: Food & Beverages
Function: Marketing
Company profile: Farmigo is a mission-driven startup with a simple, ambitious goal: we want to make local, sustainably produced food more accessible and affordable in every community. Farmigo empowers individuals and communities to create “virtual food co-ops”, where community members can order directly from local farmers and foodmakers on #URL_7ed4cf4f2d751a0be7cc763d0f9863a0e6e3f56e0387d3d0185ac4b29c4af2d7#, then pick up their orders at a pick-up site in their neighborhood.This is an extraordinary opportunity to take a leading role in a critically important movement, and to join a fast-growing, venture backed startup with a world-class team and great (and delicious!) perks. We are a hard-working, passionate group of organizers, designers, technologists, digital movement builders, and logistics gurus, working together to transform the food system one community at a time. 
Description: Farmigo’s talented team is growing quickly, and we need a Paid Media Manager to help expand our base of members, farmers, and neighborhood leaders. We’re looking for someone who is both creative and analytical, who understands the power of a precise, well-targeted message. The right candidate is willing to try anything, and is ready to break new ground in the field of e-commerce and food marketing.Working with the Head of Marketing, the Paid Media Manager will:Design and execute paid advertising strategies to expand Farmigo’s reach into new cities, recruit new customers, and engage with and retain current customersOversee online advertising, including SEM, social media marketing, display, and product placementOversee offline advertising, including direct mail, print media, television, radio, and moreSet processes and goals around acquisition, sales generation, testing, segmentation, analytics, reporting, and automationHelp shape Farmigo’s voice and narrative, strengthening the Farmigo brand onlineContribute heavily to digital strategy across channels and departments at Farmigo - content, social, design, video, analytics, marketing, and technology
Requirements: 4 years of paid marketing or digital advertising experienceProven experience using various tactics and strategies to increase engagement and ROIExperience working with Google Adwords, Facebook advertising, and display advertisingStrong written and communication skillsExperience setting ambitious acquisition and retention, and tracking performance and growthExperience with multi-channel marketing, especially driving leads for email and SMS marketingA strong interest in improving the food system for communities across the countryA strong analytical background and (preferably) working knowledge of SQLPrevious experience in E-commerce is a plus
Benefits: We love our staff, and we try to show it with good benefits: equity in a fast-growing start-up, competitive salaries, an amazing culture, and the chance to learn from great co-workers. Plus, you’ll get steep discounts on the best food you’ve ever tasted, and we make an incredible family lunch together every Friday!
Fraudulent: 0