Head of Marketing
Location: GB, LND, Old Street
Employment type: Full-time
Required experience: Mid-Senior level
Required education: Bachelor's Degree
Industry: Venture Capital & Private Equity
Function: Marketing
Company profile: Based in Hoxton, London, Forward Partners are a “startup catalyst”, combining investment with practical hands-on expertise and insight.We're investors in very early stage ecommerce companies.  Our team have the experience to enable entrepreneurs to succeed.  We do more than advise and mentor. We help the best entrepreneurs quickly find a great product-market fit with our expertise in customer discovery, coding, design, customer acquisition, testing and analysis as well as offering office space.Companies invested in include: Hailo, Zopa, Wool and the Gang, Thread, Big Health, Stylect, Makers Academy, Blik Book, DriftRock, Top10, SnapTrip, Loyalty Bay and Appear Here
Description: About usBased near Old Street, London, Forward Partners is a “startup catalyst”, combining funding with practical hands-on expertise and insight.Our mission is to invest in the UK’s top eCommerce startups and offer them best in class help to succeed.  Our team of startup experts have the tools, tricks and experience to enable entrepreneurs to rapidly and securely grow their companies. We do more than advise and mentor, we roll our sleeves up and get involved. Our support spans customer development, coding, design, customer acquisition, recruitment and fundraising. We also offer co-working space to our companies.Companies we’ve helped include: Hailo, Zopa, Wool and the Gang, Thread, Big Health, Stylect, Makers Academy, Blik Book, DriftRock, Top10, SnapTrip, Loyalty Bay and Appear Here.About the roleThe Head of Marketing will support four to five startup companies per year in all aspects of marketing:identifying and testing the assumptions behind their businessdeveloping and implementing strategies to find their first ten, hundred and one thousand customersbuild, measure and optimise campaignstest and evaluate channels and calculate unit economicsdevelopment of marketing plansbuild their own marketing capabilityThe successful candidate will be comfortable operating at a strategic level and still enjoy getting their hands dirty with execution. You will capture and share best practices so potential investee companies understand the marketing support they would get as portfolio companies.In addition, you will have the opportunity to own the Forward Partners brand, including promoting Forward Partners to the startup community through speaker events, content marketing, event sponsorship and PR activity.This is an exciting chance to work in a fun, fast moving environment at the heart of London’s tech scene.  You’ll be working alongside the brightest and the best startup teams on a daily basis, helping them use the latest marketing tools and hacks. You will have the chance to develop a thought leadership position in the startup community and we’ll encourage you to build your reputation through blogging, speaking and networking.
Requirements: Main responsibilities:Identify marketing activities relevant to the stage of company developmentFind creative marketing ‘hacks’Research and size markets, analyse keywordsPlan, design and execute effective marketing initiativesHelp entrepreneurs to uncover the assumptions in their business modelSet up reporting and analytics, agree targets, track campaigns and create dashboardsEnsure our companies write great copy, messaging and materialsAdminister, refine and optimise campaignsAssist entrepreneurs in the development of marketing strategiesFormulate Forward Partners ‘best practice’ guides for startup marketingOwn Forward Partners marketing strategyCo-ordinate events, sponsorship, content marketing and social media presence for Forward PartnersMaintain up to date knowledge and experience with the very latest marketing tools and techniquesAbout youWe are looking for candidates with:You will have worked in startups and understand the challenges facing very early stage online businessesYou will have practical experience of using lean methodologiesYou will have hands-on experience in multi-channel marketing for online ecommerce businessesYou are passionate about online marketing and have a keen interest in current and future trendsYou are data driven and have excellent knowledge of analytical tools (you’ll know what these are)You are confident, driven but humble natureYou have strong intellectual ability and great clarity of thoughtYou enjoy working with othersNote...Applications with a CV and covering note will be quickly reviewed.CVs submitted by recruitment agencies will be quietly and politely ignored.We can’t promise to reply to every application.Thanks for your interest.
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