Online Marketing Manager - Customer Acquisition, CRM & Partnerships
Location: US, NY, New York
Employment type: Full-time
Required experience: Mid-Senior level
Required education: Bachelor's Degree
Industry: Luxury Goods & Jewelry
Function: Marketing
Salary range: 50-100
Company profile: Dering Hall, #URL_5f3201a601e42a814d6d0724e0b94a4cf371abcd4b89ec239e909fe96a4b8521#, is to the online marketplace that features high-end home furnishings from the world’s most renowned brands, artisans, and design galleries. These furnishing brands on Dering Hall pay monthly listing fees to showcase their products on the site.  Our mission is to connect serious potential buyers -- interior designers, architects, their staffs, and sophisticated consumers -- directly to the high-end furnishings brands that list on Dering Hall via online inquiry, phone, showroom visits or by driving traffic to their websites.   Dering Hall also markets the services of top-tier interior designers and architects to sophisticated consumers.
Description: Company Description:Dering Hall, #URL_5f3201a601e42a814d6d0724e0b94a4cf371abcd4b89ec239e909fe96a4b8521#, is to the online marketplace that features high-end home furnishings from the world’s most renowned brands, artisans, and design galleries. These furnishing brands on Dering Hall pay monthly listing fees to showcase their products on the site.  Our mission is to connect serious potential buyers -- namely interior designers, architects, their staffs, and sophisticated consumers -- directly to the high-end furnishings brands that list on Dering Hall via online inquiry, phone, showroom visits or by driving traffic to their websites.   Dering Hall also markets the services of top-tier interior designers and architects to sophistiatced consumers.Position Description:Many interior designers, architects, and their staffs rely on their local network of high-end furnishing galleries and showrooms to find unique home furnishings for their high-net-worth clientele.  But today’s top interior designers and architects have clients around the globe and need an easier way to preview hundreds of furnishings from a vast array of brands and showrooms in hundreds – if not thousands -- of locations.  In addition, high-net-worth clients and their architects and interior designers need a place where they can collaborate on design projects by easily keeping track and share products that they find inspirational.  This is where you come in.We are looking for an out-of-the box thinker who balances passion for the high-end home furnishing and design marketplace along with an analytical approach. You need to have a feel and an eye for products that will drive clicks.  You will be responsible for results in the following areas:Grow our general email list and site registrations.  You will grow our registration lists comprised primary interior designers, architects, sophisticated consumers, and makers and sellers of high-end furnishings.  You will accomplish this goal via a combination of digital campaigns, partnerships with industry organizations, creatively using social media (e.g., LinkedIn, Facebook, Twitter, Pinterest).  You will need to be at once creative and methodical in pursuing this mission and be comfortable with managing large amounts of data, and have some experience with customer management systems like Salesforce and email service providers like Campaign Monitor and Exact Target.Spearhead and manage our customer lifecycle and CRM programs.  You will identify general site user and sales prospect segments, develop the appropriate onboarding messaging that educates users on site features, encourage site visitors to complete their registration, and encourage engagement based on user preferences.  You should be comfortable using a CRM tool such as Intercom.Identify and develop B2B sales campaigns.  As part of the marketing funnel, you will identify users that sell high-end furnishings.  You will mark these users as business leads, develop digital sales campaigns, and pass them onto our sales team whose role it is to convert them to customers with monthly product listing subscription packages.  You will work closely with our sales team in developing campaigns around specific categories, geographies and subscription promotions.  Webinars, white papers, industry and trade show partnerships, are all on the table as tools that you can use.
Requirements: 5 years of work experience in B2C or B2B digital marketing.Bachelor’s degree.   Recent MBA grads that have digital experience prior to business school are welcome.Experience in CRM and email such as Salesforce, Intercom, Exact Target, Campaign Monitor, Mail Chimp.Data driven, organized methodical.A passion for home décor, interior design and architecture is a plus.  Experience or interest in fashion, lifestyle, and luxury marketing will also catch our eye. Enthusiasm for working in a fast-paced, collaborative startup environment.Capacity to remain optimistic and seize on opportunities for growth and change even in the face of ambiguity that comes with working at a start-up.Experience in interacting with web developers / web development agency.You enjoy collaborating with your manger and with your peers.
Benefits: Company health plan.Participation in the company Stock Option Award plan.
Fraudulent: 0