User Acquisition Strategist
Location: GB, LND, London
Department: Marketing / Commercial
Employment type: Full-time
Required experience: Mid-Senior level
Required education: Bachelor's Degree
Industry: Information Technology and Services
Function: Marketing
Company profile: Pollen gives app developers faster access to revenues they’ve already earned from the app stores, which can immediately be channelled back into user acquisition. This means precious venture capital can be funnelled into product development and growing the business. With Pollen, yesterday’s sales fuel today’s growth.Pollen was conceived by a team of mobile technology and finance entrepreneurs who have first-hand experience of the demands and challenges faced by early-stage technology businesses. We learned, often the hard way, that in the fast-moving world of apps, early access to capital is crucial to success and growth. Without access to funds for user acquisition, smartphone apps often disappear from visible app store rankings and fail to gain traction after the initial launch. With headquarters in San Francisco and London, Pollen’s leadership team encompasses significant expertise in the mobile industry and financial services sectors. We are incubated by YUZA, one of Europe's leading app experience companies. We are already working with app developers, helping them use Pollen to grow their app store revenues and chart positions. We would love you to join us and help us shape Pollen. #URL_8dd7fdaa3afc19f5fc54ef529aa22f87038e91538ffc93ab066310ca62baec82#  Follow us on Twitter: @PollenVC 
Description: Pollen VC is looking to hire an experienced Mobile User Acquisition Strategist to join a talented and multi-disciplined team who have already created headlines around the world. We’re looking for a talented and proven user acquisition expert with 5+ years experience managing successful marketing campaigns for mobile apps and or software.This is an opportunity to work with ambitious individuals who are driving finance innovation for the world of mobile apps and games. The successful candidate will be responsible for providing objective and considered advice to Pollen’s clients on user acquisition and retention strategy, enabling them to make informed choices in planning their paid UA campaigns. You may be required to run test campaigns on behalf of Pollen and our clients, but the key focus of this role is to provide up-to-date and well-informed analysis of mobile marketing strategy. This role will report to the CEO of Pollen VC.As User Acquisition Strategist, you will be expected to: Work with new and existing mobile game and app developers to advise on advertising plans, performance metrics, and budgets that align with the developer’s goals – and make recommendations for optimisation during campaigns  Monitor, optimize and report performance of clients’ campaigns on an on-going basisIdentify new partner, platform, and optimization opportunities to drive campaign performanceDevelop test plans, measure performance, and make recommendations based on testingResearch International markets to support International advertising as appropriate.Identify the highest impact testing opportunities
Requirements: University Graduate or Equivalent qualification in Marketing or Business Management5+ Years Experience of both strategic planning and daily execution/optimization of User Acquisition campaigns on mobile platforms, including Display, SEM, Facebook and TwitterPrior mobile experience and understanding of the iOS/Android marketplaces is usefulUnderstanding of the key differences between geographical markets and knowledge of the key drivers for successUnderstanding of the mobile apps and games market - key trends re: devices, game genre, country and customer behaviour; and sizing different opportunitiesGenuine interest in social, mobile, gaming, analytics, and advertising a mustExperience of managing projects with internal and external stakeholdersOutstanding communication skills – both written and spokenStrong analytical skills and experience working in metrics-based rolesStrong proficiency with Excel and Pivot TablesGood knowledge of current developments in the industry technically and commercially
Benefits: Work for fast-moving and exciting start up at the forefront of the ever-changing London tech industry Work in the centre of SohoFlexible hours - core hours 10am - 6pm Monday to Friday but occasional additional hours / weekend work will be recompensedPLEASE NOTE THAT POLLEN VC ONLY RECRUITS DIRECT - WE DO NOT RECRUIT THROUGH AGENCIES. 
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