Digital Marketing Manager
Location: CA, BC, Langley
Department: Marketing
Employment type: Full-time
Required experience: Mid-Senior level
Required education: Bachelor's Degree
Industry: Construction
Function: Marketing
Company profile: Great Customer Service from Start to FinishWhat started as a small construction firm in 1984, has grown to become the number one window manufacturer, building envelope, energy retrofit, and restoration specialist in British Columbia; supplying and installing windows, doors and siding throughout the province. During this growth, we never lost sight of what made us different right from the beginning. Customer satisfaction is our primary focus, and that is why we insist on complete quality control. Our unique approach of keeping everything in-house –manufacturing, distribution and installation–results in consistently high quality products and your worry free renovation or new construction project, from start to finish and beyond.Employee-OwnedOur employees are also our owners, which results in exceptional care and pride throughout our organization. We treat your home as if it were our own. Centra has a long term commitment in providing the highest quality products and services, improving home energy efficiency and supporting local community charities.
Description: The Marketing Manager will provide effective management of all marketing, advertising and promotional activities within Centra Windows Inc. This position has a large digital and project management component. The Marketing Manager will oversee the execution of the marketing strategy within Centra and the development and implementation of all online initiatives. Reporting to the VP of Marketing, the Marketing Manager will work with internal and external groups to create, develop, and launch new and innovative online marketing strategies and campaigns. This individual will ensure an industry leading online experience across all ecommerce, social networking, mobile, and online media channels. This position will also be responsible for managing successful technology projects including continuous development and administration of Microsoft CRM database and integration to other Centra systems.Duties Include: - Effective management of all marketing, advertising and promotional activities- Ensure an industry leading online experience across all ecommerce, social networking, mobile, and online media channels- Work with internal and external groups to create, develop, and launch new and innovative online marketing strategies and campaigns- Devising strategies to drive online traffic to the #URL_b824a81f647a55aada68ecd0759e6c1e51f34d752bdb81ec1784df53ff61f73d#- Develop analytics testing plans and associated KPI’s and make constant improvements to the website, improving the usability, design, content and conversion ratios.- Evaluating customer research, market conditions and competitor data- Deliver monthly and weekly reporting dashboards and post campaign analysis and findings to internal teams- Utilize a range of techniques including paid search, SEO and PPC.- Identify new opportunities for revenue growth and drive innovation- Drive creative strategy, best practices, and messaging for all online media creative such as display banners, blogger content, and rich media- Overseeing the social media strategy- Review new technologies and keep the company at the forefront of developments in digital marketing- Managing successful technology projects including continuous development and administration of Microsoft CRM database and integration to other Centra systems- Managing staff including hiring, dismissals, reviews and progressive discipline.- Any additional assigned items. “Anything and everything”.
Requirements: Requirements of the role: - Bachelor degree in Marketing or other related education.- Experience managing SEM, PPC, SEO and affiliate programmes.- Experience in development of new online customer acquisition and retention strategies- Strong understanding of current online marketing concepts, strategy and best practice.- Strong understanding of WordPress and web development- Experience in CRM customization and reporting is an asset.- Experience in ecommerce, SEO, PPC, SEM, Email marketing, and social media.- Previous experience in a similar marketing role. Qualities & Strengths:- Excellent organizational skills (prioritizing, time management, record keeping, follow up, etc).- Above average communication skills (writing, listening and speaking).- Forward thinking, self motivated and driven with the ability to think outside the box.- Capable of following established systems, yet not afraid to make suggestions to improve efficiencies.- Ability to thrive in a fast paced working environment, meeting tight deadlines.- Develop productive and respectful working relationships with other departments.- Ability to deal with strong personalities, with a pleasant personality and a sense of humour, yet holding firm boundaries.
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