Managing Director, Analytics 
Location: US, NY, New York
Employment type: Full-time
Required experience: Director
Required education: Master's Degree
Industry: Marketing and Advertising
Function: Business Analyst
Company profile: Since 2001, RL Zapin Associates has been a recognized leader in the placement of mid to senior level Analytics  professionals in Marketing and Risk. Roni Zapin has an MBA in Marketing and Quantitative Analysis and been recruiting in this industry for over 18 years. She spent 14 years in the database marketing industry prior to becoming a recruiter, and treats candidates with the discretion and care they deserve as well as taking the time to understand their needs.Roni uses her targeting and segmentation skills to provide her clients with the right candidates for their openings without flooding them with resumes. She is able to drill down on the skillset quickly, due to her background.  She provides targeted, qualified and engaged candidates tailored to each client and not cross marketed.Roni works with candidates and clients nationally and has experience in the following verticals: Advertising, Financial Services, Retail, Hospitality, Leisure, Healthcare, Direct To Consumer, Media, and consulting companies.Specialties include: Analytics, CRM, Database Marketing, Consumer Insights, Credit Risk analytics, Digital / Web Analytics, Digital Marketing, Campaign Management, Statistics, Data Mining, Web Analytics, Direct Marketing, Product Management, Quantitative Analysis, Business Intelligence (BI), SAS, Modelling, Reporting and Analysis, Decision Sciences, Account Planning, Product Management, Internet Marketing, Big Data,  Mobile, Cross-sell.She can be reached at #EMAIL_379d08a56700e5b43ef1d0860c6c283fe36764a9baf7957c7cf8e1a6954b9d76#
Description: Great Opportunity to make an impact and grow something from the ground up - be a big fish in a small pond.Entrepreneurial, Boutique (yet growing fast), Strategic focused agency holding group,  part public owned – part startup, is seeking a very seasoned Agency- experienced Analytics SME to grow out the function.  You will be very hands-on in addition to creating the road map for the group and also creating proposals for new business opportunities through new and existing clients.   You will be responsible for building a strategic analytics offering for the agency that will span across all clients and media. Duties include creating data strategy and measurement plans for all initiatives including media, website, CRM and social media and will be expected to deliver the following things:New Business Support:  Support new business efforts through creating draft presentations and proposal development as well as participating on pitch presentations.Measurement Plans: Craft measurement plans outlining key performance metrics, tracking plan, data collection, and reporting deliverables and frequencyTest Plans: Develop test plans and implement in cooperation with media and email partner. Provide ongoing analysis and optimization recommendationsCRM Strategy and Analysis: Design contact strategy and analyze performance for email loyalty program and newslettersPlaybook Management: Track ongoing learnings to inform digital and CRM strategy and creative developmentCampaign Reporting: Develop post-campaign reports that summarize all digital components of a campaignWebsite Analytics: Evaluate performance of websites, applications and landing pages.  Assessment should identify top content as well us underperforming content, that either causes drop-off or lack of conversion
Requirements: You have:Technical Experience:10+ years of experience in measuring advertising effectiveness      7-10 years of  experience evaluating digital marketing programsExperience with:Email delivery providers such as Cheetahmail or Exact TargetSocial media monitoring tools (Radian6, Social Radar)Web analytics software (Web Trends, Omniture or Google Analytics)Familiar with advertising brand awareness evaluation   Other Requirements:Demonstrated ability educating internal and external clients on importance and methods of digital measurementAbility to build a high-performing team of strategic analysts     Capability to juggle deliverables across multiple teamsClient Presentation skillsOrganization/Follow-through
Fraudulent: 0