Marketing Coordinator
Location: US, MN, Hopkins
Employment type: Full-time
Required experience: Associate
Required education: Associate Degree
Industry: Wholesale
Function: Marketing
Company profile: Shippers Supply, Inc., founded in 1928, is an independently owned and operated wholesale distributor of shipping, packaging, industrial and productivity / equipment solutions. We are located in Hopkins, MN and serve the upper Midwest.Our experienced team values the importance of understanding our customer’s businesses and helping them find the best-fit solution to achieve their goals.We are looking for an individual that aligns with our Core Values to ensure continuation of a high performing culture that provides opportunities for continued growth and development of our employees.
Description: ObjectiveThe Marketing Coordinator’s primary role is to create our multi-business unit identity to deliver to the market place consistently and innovatively.Key Accountabilities:Brand / Identity Development and Awareness: responsible for developing and executing a consistent image of company’s brand in all customer-facing communications. (50% of time)Website, Targeted marketing materials, Case studies, Trade shows, and Social MediaBrand based on key customer segmentsPrivate brand label programLead Generation: responsible for developing, implementing, and executing channels to create leads. (20% of time)Drive lead generations through website, social media and focused marketing campaignsTrack and maintain all leads in CRMIntegrate Vendor Marketing Initiatives: Responsible for key supplier relationship communications. (10% of time)Maintain key supplier relationshipsEffectively manage showroom appearance, literature and utilizationMaximize all vendor partner coop resourcesImplementation of Marketing Plan: responsible for co-developing, implementing, and executing the marketing plan utilizing resources within the marketing budget. (10% of time)Contribute to Marketing vision and strategyPositioning company for growthDevelop go-to market strategiesUnderstand and identify product offerings and customer segmentsDevelop and Maintain eStore: responsible for market communication of eStore. (10% of time)Update and maintain appearance of eStoreDrive traffic through eStoreDevelop specials and campaigns through eStore Competencies/Skills:Creativity: Adapting traditional or devising new approaches, concepts, methods, models, designs, processes, technologies and/or systems.Customer Focus: A commitment to customer satisfaction.Teamwork: Working effectively and productively with others.Written Communication: Writing clearly, succinctly and understandably.Self-Management: Demonstrating self control and an ability to manage time and priorities.
Requirements: Education and Experience:A two year degree with a marketing major or equivalent experience is required.Intermediate level computer skills are required. (Microsoft Word, Excel, Outlook, Internet, Prezi or Presentation software)Graphic Design and Web Development experience is preferred.Proven ability to demonstrate the above key accountabilities and competencies.Certification, License, and Registration:None required Working Conditions and Physical Requirements:Required to sit much of the day interfacing with phones, computers, and other office equipment in a normal office environment.Occasional lifting of up to 20 lbs. (literature, samples, etc.)
Benefits: Compensation + Incentives + Profit Sharing Insurance = Medical, Dental, Vision, LTD / Life, 401kAdditional = PTO/Holidays, Voluntary Benefits, Employee Discount Program, Employee Assistance Program
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