Search Engine Marketing Coordinator
Location: US, ID, Boise
Department: Digital
Employment type: Full-time
Required experience: Associate
Required education: Bachelor's Degree
Industry: Marketing and Advertising
Function: Advertising
Company profile: Since 1978Our goal has been to create engaging brand experiences in the most effective medium available which we've been doing since the Stones were kids and President Carter told us to turn down the heat. Our average client relationship spans well over a decade, three times the industry average.11th Best Place to Work - Outside Magazine 2013Top Shop in Idaho - Adweek 2013What?We Build Brands.Why?Clients hire us to increase sales. That is the ultimate measure of their success and ours.How?Our job is to influence. We build and execute strategies that create conversations with our audience and engagement with the brand. Tactics come and go, but with solid strategy comes real business results.#URL_ad9af5103c77ae753412930213a5b1baa41c51e567e1038beedb25d2366117b1#
Description: We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.You will be responsible for managing all client SEM campaigns on Google, Yahoo and Bing in order to maximize ROI. You will also manage SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.ResponsibilitiesExecute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaignsTrack, report, and analyze website analytics and PPC initiatives and campaignsManage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepanciesOptimize copy and landing pages for search engine marketingPerform ongoing keyword discovery, expansion and optimizationResearch and implement search engine optimization recommendationsResearch and analyze competitor advertising linksDevelop and implement link building strategyWork with the development team to ensure SEO best practices are properly implemented on newly developed codeWork with internal team and clients to drive SEO in content creation and content programmingRecommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
Requirements: 2+ years of SEO experience2+ years of SEM experience managing PPC campaigns across Google, Yahoo, and BingSolid understanding of performance marketing, conversion, and online customer acquisition + In-depth experience with website analytics tools (e.g. Google Analytics)Experience with bid management tools (e.g. Click Equations, Marin, Kenshoo, Search Ignite) + Experience with A/B and multivariate experimentsWorking knowledge of HTML, CSS, and JavaScript development and constraintsUp-to-date with the latest trends and best practices in SEO and SEMRelated BS degree 
Benefits: Hourly (DOE)Benefits401k ABOUT DRAKE COOPERSince 1978Our goal has been to create engaging brand experiences in the most effective medium available which we've been doing since the Stones were kids and President Carter told us to turn down the heat. Our average client relationship spans well over a decade, three times the industry average.11th Best Place to Work - Outside Magazine 2013Top Shop in Idaho - Adweek 2013What?We Build Brands.Why?Clients hire us to increase sales. That is the ultimate measure of their success and ours.How?Our job is to influence. We build and execute strategies that create conversations with our audience and engagement with the brand. Tactics come and go, but with solid strategy comes real business results.#URL_ad9af5103c77ae753412930213a5b1baa41c51e567e1038beedb25d2366117b1#
Fraudulent: 0