User Acquisition Expert
Location: GB, LND, London
Department: Analytics
Employment type: Full-time
Required experience: Mid-Senior level
Required education: Bachelor's Degree
Industry: Computer Games
Function: Business Analyst
Company profile: Space Ape Games is an Award Winning Mobile/Social Gaming startup founded in 2012. We’re a small, high-performing team with big aspirations to make the highest quality and most successful games on your smart phone and tablet.We believe that the trait nearly all of the most successful games on mobile and tablet have in common is that they were made by talented teams with lots of experience working together. There are tens of thousands of app developers, but only a handful of really good, really experienced, well gelled teams out there.Accordingly, everyone on our team is an “A-player” with deep gaming experience. We are some of the key guys and gals behind the biggest games on Facebook and on the internet. Our team is behind a #1 game on Facebook, two #2 games on facebook, and one of the biggest virtual worlds for kids on the planet. And now with Samurai Siege we have a US top 50 grossing app (top 10 in some countries) played by more than 7m people in it’s first few months since launch.We love great tech. Not for its own sake but because we make games for big audiences and that means it’s got to work all the time. Because we are in a competitive space and that means we need to be fast and efficient. We are serious about sprint management. It’s good for our game, and keeps us focused.We are a creative company tempered by great analytics. Smart analytics can make a good game even better. But we think analytics alone makes soulless products. Why choose just one?
Description: Space Ape is looking for a User Acquisition Expert who will be responsible for managing advertising campaigns for some of our games. This person is an analytical and business-savvy number-cruncher who can independently manage advertising campaigns as well as coordinate creative development and program execution. This role is well suited for those who are analytically strong and want to make a direct impact on the growth of the business.Responsibilities:Build advertising plans, performance metrics, and budgets that align with studio goals – and be prepared to update them quickly as priorities may shift.   Monitor, optimize and report performance of campaigns on an ongoing basis.Identify new partner, platform, and optimization opportunities to drive campaign performanceDevelop test plans, measure performance, and make recommendations based on testing.Partner with International and Localization teams to support International advertising as appropriate.Identify the highest impact testing opportunities, prioritize, execute, track results and communicate to game and marketing teams.Daily, weekly, and quarterly budget forecasting and reporting of results.
Requirements: Required Skills:Strong analytical skills and experience working in metrics based companies.Intuitive grasp of data and strong with ExcelGenuine interest in social, gaming, analytics, and advertising a must.Passion for problem solving: You must be able to tackle new, unfamiliar, and possibly daunting problems--to break them down into manageable bits and solve them.Experience – and a desire – to do both strategic planning and daily execution/optimization.Proven ability to effectively influence others without directly managing them.Outstanding communication skills – both written and spoken.Experience working in fast-paced environments, preferably in an internet, financial, or consulting industriesDisplay, SEM, Facebook advertising experience a plus.SQL and/or Programming Experience a plusBS/BA degree in math, science, or engineering, or proven track record in a quantitative/problem solving environment(or equivalent training and experience)
Fraudulent: 0