Performance Marketing Manager - Paid Social
Location: GB, LND, London
Department: Marketing
Employment type: Full-time
Function: Marketing
Company profile: Want to build a 21st century financial service?We're convinced that that there is a need for innovation in financial services and that current banks will not be the ones providing this. Instead this innovation will come from companies like TransferWise and we're on a hunt for great minds who think like we do.
Description: Co-founded by Skype’s first employee and backed by some of planet's most experienced innovators, including Sir Richard Branson, PayPal founder & Facebook's first investor Peter Thiel, we're disrupting the world of currency & international money transfer. That means flipping a gazillion dollar industry on its head and taking power away from banks and the establishmentBased at Old Street, the hub of London’s start up scene, we’re growing at an extraordinary rate and looking for exceptional talent to jump on board.We’re currently just over 100 people strong and handling many millions of pounds daily.If you’re looking for a stuffy financial company, the back button beckons, if you want to be part of something innovative and truly exciting, read on.So, what’s the role?Reporting to the Digital Marketing Manager, you'll work across our biddable media mix – specifically focusing on Paid Social and Display - on an international scaleOptimise and grow existing facebook campaigns carefully balancing various KPIsCreate new acquisition campaigns, test new creatives and landing pages - you'll have a lot of freedom to execute your own ideasDrive display acquisition utilising RTB, ad networks and media buysDrive massive scaling of those channels internationallyDrive budget pacing and bidding optimisation to meet monthly/quarterly budget targetsConstant and thorough data analysis to identify areas for improvement
Requirements: What skills do I need?Proven track record in running successful online acquisition campaigns within paid social or/and display for a fast-growing business or within an agencyExcellent quantitative and analytical skillsUsed to aggressive acquisition targets within the right performance KPIsTrack record of effectively delivering multiple projects at one time in very fast-moving environmentProven scalable campaign management experience on paid social/displayAn optimisation guru. You live and breathe campaign performance data and know exactly what levers to pull when optimising a campaign against specific KPIsDeep hands-on experience in major digital marketing environments. You'll be logged-in and making things happen from Day 1Previous experience with a PMD is a big plusPrevious experience with multinational localised campaignsVery personable and good at building constructive relationships with colleagues, partners, media owners and agenciesProactive with can-do attitude, generally full of great ideas and able to get stuff done without close supervision
Benefits: Apart from all-expenses-paid company days twice a year with the whole team, stock options in one of Europe’s most hotly tipped startups, a sexy laptop of your choice and team lunches every Friday, you won’t get much in the way of extras.However, we will give you 25 days holiday a year (plus public holidays), a fun, friendly atmosphere, plenty of opportunities to grow and the chance to be part of our little revolution. Oh, and coffee, there’s plenty of coffee.
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