Marketing Manager
Location: GB, LND, London
Employment type: Full-time
Required experience: Associate
Required education: Unspecified
Industry: Marketing and Advertising
Function: Marketing
Salary range: 30000-35000
Company profile: Conversion Factory works with a growing list of European and US clients, boosting their conversion rates and turning more website visitors into customers.At Conversion Factory, you'll get to work across a range of websites spanning multiple industries, and you'll get to make cutting-edge changes based on the latest analytical, UX, and behavioural research as well as our own insights into each client's needs.Check out our current job openings below, or if you have a specific question, get in touch with us at #EMAIL_198cb05690b6d25d0941d1508fab42b4115d99cd19940ed989526fc9aea1dc0f#.
Description: We're on a mission to make the internet a better place - and we want your help.No agencies, please.We specialise in conversion optimisation – the science/art of improving our clients’ websites to boost revenue and ensure better user experiences. We split-test creative ideas and prove – beyond a doubt – what our clients should do to keep their visitors happy.Right now, we're looking for a marketing manager. You'll create and execute an aggressive marketing strategy to increase awareness of Conversion Factory in the UK and US.GoalIncrease sales by improving awareness and reputation of Conversion Factory.Areas of ResponsibilityMarketingWebsite: including SEO, content strategy, and content calendar, and potentially social too.Advertising: PPC/display/biddable media.Events: breakfast seminars and conference scheduling.PR: including guest blogging opportunities, compiling a database of press contacts and building relationshipsPartnerships: with tech providers and agencies.Business developmentCollateral: Create and update sales pitches, presentations, case studies and other collateral, as needed.Pitches: Prepare for and attend sales meetings.Events: Prepare for and attend events.Management / OtherReport on marketing and business development KPIs to the business.Identify personal training needs.KPIsPrimaryQualified leads: leads that make it through to the proposal stage.Closed leads: new business won.SecondaryWebsite trafficWebsite leads
Requirements: Desired Skills and AbilitiesCreative: Able to create an innovative and effective marketing strategy.Project management: Organised and efficient in the execution of this strategy.Communication: Confident and accurate communicator - whether spoken or in writing - both internally and to clients.Digital: Experience and fluency in online marketing.Commercially minded: clear ability to connect marketing efforts to salesNetwork: proven ability to build and maintain relationships with senior clients, press, etc.
Benefits: You'll love working with usWindows or Mac – you decide: You’ll also get a second monitor and any other software/hardware you want.Medical and Dental: A healthy employee is a happy employee.Fully stocked kitchen: Weekly food deliveries mean you can order whatever you’d like each week.Fully stocked beer fridge: Cider too.Fancy coffee machine: No instant coffee here.Staff events: We want to stay close. Company lunches and nights out are a given.Great location: We’re in Farringdon, close to great food and all the major tube lines.Salary: Very competitive and based on your experience.Holidays: 23 days per year for everyone in the company.
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