Product Marketing Entrepreneur
Location: US, CA, San Diego
Employment type: Full-time
Required experience: Mid-Senior level
Required education: Unspecified
Industry: Computer Software
Function: Marketing
Salary range: 60000-80000
Company profile: Embarke is increasing email opens and clicks for marketers by 5-20%...automatically.  We do this by performing behavior analysis on each user, which allows us to deliver messages that are optimized for each individual and sent at the time each person is most likely to engage.Ultimately, we don't just give marketers more clicks and revenue. We give consumers content they actually want to engage with, reducing their desire to click the delete or spam button! We’re TechStars + Microsoft Accelerator graduates, we’re funded, have great benefits, a kegerator, and a 5000 sqft collaborative work environment with great views of downtown San Diego.
Description: ABOUT EMBARKEEmbarke increases email opens and clicks by 5-20%...automatically.  We've built awesome technologies that perform complex behavioral analysis...ultimately giving marketers an increase in revenue, and consumers a better email marketing experience.…and no, we don’t help evil spammers!We’re TechStars + Microsoft Accelerator graduates, we’re a funded startup, have great benefits, a kegerator, and a 6000 sqft collaborative work environment with a great view of downtown San Diego.We need a Product Marketer to push us to the next level.  Are you up for handling the challenges we’ll throw at you (without ducking)? ABOUT THE ROLEOur product integrates with the email service providers and marketing automation platforms that our customers are already using, so it doesn’t require much more than 15 minutes of their time to get going.  Our first partnership is with SendGrid, and we’re positioned to build many more just like it.Our customers are email marketers with at least 100,000 users and our biggest customers have over a million users.  Most are sending millions of emails each month, sometimes daily.  Our product collects behavioral data on each of those users and optimizes the emails they receive based on a variety of factors.We need a Product Marketer to maintain the Embarke brand and generate organic leads, paid leads, and partner leads.We have a small but extremely impactful team. We solve problems aggressively, learn a ton along the way, and have a lot of fun doing it.  We also have a very flat hierarchy - everyone is an owner. You Will:Create content to generate organic inbound leads.Own our social media channels and PR.  Manage Embarke’s email marketing program and all email campaigns.Get to know the industry, players, and topics of interest.  Evangelize wherever needed.Work closely with all parts of the company to learn about customers and make recommendations on product features.Receive extensive support from the rest of the team for content, expertise, and industry knowledge.Collaborate with existing partner(s) to increase leads—includes creating marketing collateral, planning web events, and anything else you think up.Create, A/B test, and manage ads to validate (and pursue) paid lead channels.Take charge and do what it takes to get whatever needs to be done…done.Participate in the business and aggressively solve problems.
Requirements: Ability to tell a clean, concise, compelling story to Embarke’s audience.Experience creating landing pages, blog content, and marketing collateral.Experienced with B2B marketing and B2B social media. Experienced with media, research, and PR.Entrepreneurial. Generous, honest, and willing to challenge everything, including yourself.Located in San Diego.Authorized to work in the U.S. for any employer.Someone we like working with!
Benefits: More about EmbarkeLearn more about us at #URL_9112822fb8dcf081623041e278dad2659881f7da6fa7b09109d25c90a239f1d1#.Values – Our culture is built on honesty and the need to improve the daily experience of both customers and end consumers.  We believe in taking ownership of what we do, learning continuously and celebrating our wins together.History – Embarke was founded in May 2011, launched its first beta product two months later, and has gone through several product iterations since. The founders arrived at the most recent product offering (using behavioral analysis to improve email marketing) while attending the 3-month-long TechStars + Microsoft Accelerator in Seattle. Today Embarke is funded and poised for huge growth.Benefits – We offer medical/dental/vision insurance, 401(k) plan, stock options, PTO, and paid holidays.Perks – We are located in downtown San Diego and share an office with several other startups, so there’s a ton of intellectual stimulation….and a kegerator. We’re growing, so we’re looking to build our perks around our team’s needs and wants.Salary range $60k - $80k--position also comes with equity (0.25 - 1.0% range).
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