Digital Marketing Manager
Location: US, CA, Los Angeles
Department: Marketing
Employment type: Full-time
Required experience: Mid-Senior level
Required education: Bachelor's Degree
Industry: Apparel & Fashion
Function: Marketing
Company profile: Reformation is a group of young designers and forward-thinkers led by Founder / CEO / Creative Director – Yael Aflalo. In 1999 Yael founded her first fashion line, Ya-Ya after working for eclectic designer Fred Segal. After much success with Ya-Ya, Yael gained a true understanding of the industry and started brainstorming a new concept… With a shocking 12.7 million tons of clothing going directly into American landfills annually Yael and the Reformation team is aiming to create a truly sustainable, fashion-forward company.  Grow your career in fashion with Reformation and help better the environment while you’re at it.HighlightsNew corporate HQ in Downtown Los Angeles; America’s first sustainable sewing factory.~110+ employees (and quickly growing) with target revenues of $30M+ in 2014.3 retail stores, 1 in Los Angeles (Melrose) and 2 in New York (SOHO & Lower East Side).Able to release products in 2-6 weeks and turn inventory very quickly (every 30 days).The company is positioned to be a fashion leader with domestic sustainable manufacturing.
Description: From water-use to CO2 emissions, only the oil industry pollutes more than the fashion industry. Reformation makes killer clothes that don’t kill the environment.THE COMPANY: REFORMATION (#URL_9fb3dd4bb17c5be0c637564f4c91bcec47767eeab2f6b0fcdefc83dbed4b4cdb#)Reformation is a group of young designers and forward-thinkers led by Founder / CEO / Creative Director – Yael Aflalo. In 1999 Yael founded her first fashion line, Ya-Ya after working for eclectic designer Fred Segal. After much success with Ya-Ya, Yael gained a true understanding of the industry and started brainstorming a new concept... With a shocking 12.7 million tons of clothing going directly into American landfills annually Yael and the Reformation team is aiming to create a truly sustainable, fashion-forward company. Grow your career in fashion with Reformation and help better the environment while you’re at it.HighlightsNew corporate HQ in Downtown Los Angeles; America’s first sustainable sewing factory.~110+ employees (and quickly growing) with target revenues of $30M+ in 2014.3 retail stores, 1 in Los Angeles (Melrose) and 2 in New York (SOHO & Lower East Side).Able to release products in 2-6 weeks and turn inventory very quickly (every 30 days).The company is positioned to be a fashion leader with domestic sustainable manufacturing.THE OPPORTUNITY: DIGITAL MARKETING MANAGERNo position at Reformation is about the status quo, every team member is passionate about building a company rooted in excellence. Reformation is looking for a creative, yet quantitative and analytical Digital Marketing Manager to help drive quality traffic and communicate Reformation’s brand and mission to its loyal customer base - #refbabes. This person will help create the dynamic and ever-changing marketing strategy for the brand. The goal is to form a memorable and emotional connection between our brand and customers -- and to do so in an innovative, scrappy way. In short, we’re looking for someone who can drive traffic to our stores and website using creativity instead of Adwords.Specifically...Develop Reformation’s marketing strategy – from digital to experiential marketing -- with the goal of creating a strong connection between our customers and Reformation’s brand.Share our story via on- and off-line campaigns, partnerships, social media, email marketing, affiliate marketing and more.Experiment with innovative, out-of-the-box ideas to increase customer acquisition via all channels.Oversee all search engine, display, email and affiliate marketing.Effectively manage monthly marketing spend and experiment with different channels as appropriate.Negotiate ad buys directly with publishers and ad networks.Lead all PR, influencer outreach and community engagement initiatives.Generate customer loyalty through rich content, events and incentive programs.Help plan and execute special events surrounding collection launches, holidays and our partnerships.Bring customer insights into the center of marketing and user experience strategies.Lead optimization (A/B and multivariate testing) of ecommerce landing pages.Constantly monitor and improve ROI, and report on key marketing metrics to company leadership and cross- functional teams.Ensure that everything Reformation communicates is unique, thoughtful and on-brand. 
Requirements: THE RIGHT CANDIDATE = EXPERIENCE x PERSONAEDUCATION: BA/BS degree required, MBA a nice plus!EXPERIENCE: 5-7+ years of relevant experience at a retail/ecommerce consumer brand or startup.Your ideas are a little wild, a little bold and you are known to execute, analyze, refine and repeat.Obsessed with reaching new audiences and creative in your approach.Entrepreneurial, creative and scrappy marketer able to maximize the budgets of a startup.Comfortable functioning as both a leader and a doer -- providing leadership and insights while being a hands-on member of the team.Strong analytical and quantitative skills – both an interest and skill in analyzing data and translating that into actionable insights.Proven experience in designing and building data-driven, automated marketing programs.Deep familiarity with web platforms, social and community platforms and analytics tools and engines.Demonstrated ability to grow, motivate and mentor others. But more importantly...You LOVE being hands-on and solving problems - you don’t see this as a task; it’s a passion.You have a passion for sustainability and want to be part of a team driving eco-goodness within fashion.You’re the type of team member who is willing to pick up slack and do the unglamorous tasks to help grow the  company.Eager to be an integral part of the team that defines the culture of Reformation.Interest and passion for sustainability is a must.Thrive in a fast-paced, results and team-oriented environment.Able to effectively multi-task and manage marketing calendars and deadlines.Strong communication skills, verbal, written and interpersonal.A self-directed individual that knows what needs to be done and operates with a sense of urgency, focus and discipline.Above all, possess the highest levels of integrity, ethics and character. 
Benefits: If this sounds like you, we’d love to hear from you.Reformation offers a competitive salary + benefits.Be part of a team defining the future of sustainable fashion. 
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