Marketing Support Manager
Location: US, TX, Austin
Department: Sales and Marketing
Employment type: Full-time
Required experience: Associate
Required education: Bachelor's Degree
Industry: Marketing and Advertising
Function: Marketing
Company profile: Why CSD?CSD is not only a great place to work, but also to learn, grow and give back to the community. Our organization is made up of talented, motivated people from diverse cultural, educational and professional backgrounds. We believe in teamwork, shared ideas, and creating solutions together while respecting individuality and innovation. We seek out people who want to see their ideas put into action, are committed to making a difference and who believe that more is possible! Who We AreHere, you will discover colleagues who have passion for our company, our community, customers and each other, and that are led by a team of outstanding people who believe that more is possible from each and every one of us. 
Description: The Marketing Support Manager will provide comprehensive sales, marketing and customer contact support to enable CSD’s new and developing business lines, including for CSD’s Mobile Technology Reseller Program, Captioning Services, Workplace Solutions and other new and developing initiatives.  This position will develop, create and support targeted sales campaigns and promotions to ensure the successful launch and sustainability of new and emerging revenue opportunities for CSD.Essential FunctionsImplement comprehensive marketing campaigns and promotions creating sales support materials, brochures, contact sheets and broadcast mailshots and follow-up scripts.Identify precise target audience, key message and main selling points to each prospect group and define specific desired consumer response to each campaign.   Draw up Campaign Briefs (goals, target audience, medium used) that inform all internal stakeholders, including CSD Executive, Business Development, Customer Experience and National Marketing about campaign purpose, timing and desired outcomes.Monitor, measure and document trends and results of scheduled campaign initiatives, ensuring all campaigns and follow-up prospecting activities are on-schedule.Support training of CSD Customer Experience and Business Development Teams on implementing sales initiatives and prospect follow-up assignments.  Oversee and grow CSD’s Emerging Market prospect database, including obtaining and scrubbing contact lists and promoting conversions of “cold” prospects to viable leads.Provide reporting and actively monitor health of each campaign’s contribution to the sales pipeline, program ROI and customer / contact acquisition.Utilize web tools such as Signal Engage, Google Drive, WordPress and Survey Monkey to efficiently connect and engage prospects. Document viable new leads in #URL_24cd44edb473365624a280f26f00a589336e1282f129bebf1f212762aad60ece#.Streamline and measurably improve the lead and demand generation process cycle time.Regularly monitor and cull new leads from CSD social networking activity, including for the Director of Emerging Markets and self as we engage online groups, discussions, etc.Support Director of Emerging Markets in other marketing-related projects as assigned.
Requirements: A minimum of 3-5 years in professional experience in marketing or communicationsBachelor’s degree in Marketing or Communications related degree Ability to communicate effectively using American Sign Language (preferred)
Benefits: CSD offers a competitive benefits package for full-time employees. For a full list of benefits and perks, please visit the career page.Communication Service for the Deaf, Inc. is an Equal Opportunity Affirmative Action Employer and drug free and tobacco free workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, or national origin, including individuals with a disability and protected veterans.
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