Senior Research Analyst (Tourism & Travel)
Location: GR, I, Athens
Employment type: Full-time
Required experience: Mid-Senior level
Required education: Master's Degree
Industry: Leisure, Travel & Tourism
Function: Research
Company profile: TOPOSOPHY is an integrated destination management & marketing agency. We provide tourism organizations, associations and companies (both public and private) with practical solutions to develop, manage and market places as tourism destinations, accompanying them on every step of the way. We like to do things differently. We take a step back and study the whole place (place = 'topos' in Greek) with a critical but enthusiastic look at where the destination sits in the compared to its competitors, both near and far.Then, working closely with our clients, we create strategies to plan their place’s future, understand the latest industry conditions, engage their partners, involve the local community and reveal their place uniqueness in every form. Our services focus on offering complete solutions for destination strategy & planning, place marketing & branding (online and offline), market intelligence, trade marketing, advocacy & government support, tailor-made to every place’s distinct needs.Our elite team of destination experts and tourism professionals combines extensive experience as practitioners, managing operations and many years of consultancy background with a passion to transform places into thriving destinations.We are strategic, we are creative, we are practical. Our philosophy is TOPOSOPHY.
Description: About UsWe are an integrated destination management & marketing agency. We provide tourism organizations, associations and companies (both public and private) with practical solutions to develop, manage and market places as tourism destinations, accompanying them on every step of the way. We like to do things differently. We take a step back and study the whole place (place = 'topos' in Greek) with a critical but enthusiastic look at where the destination sits in the compared to its competitors, both near and far.Our services focus on offering complete solutions for destination strategy & planning, place marketing & branding (online and offline), market intelligence, trade marketing, advocacy & government support, tailor-made to every place’s distinct needs.Our elite team of destination experts and tourism professionals combines extensive experience as practitioners, managing operations and many years of consultancy background with a passion to transform places into thriving destinations.TOPOSOPHY’s top digital applications and marketing offering is powered by the ATCOM Group of Companies, the leading web agency in the Greek market, with an extensive project portfolio and unrivalled experience on the creation of portals, e-Shops and web & mobile applications. As a Business Unit of ATCOM, TOPOSOPHY shares resources with ATCOM in web development and management services and MINDWORKS (another specialized BU of ATCOM) which is the leading and award winning Search Marketing Agency in Greece, enabling brands to obtain the visibility they need with a focus on delivering perfect integrated digital experiences.Aiming to become the leading integrated destination management & marketing agency in Europe, TOPOSOPHY as a new corporate entity with an integrated structure, is fully equipped to offer specialized end-to end solutions in place management & marketing to a varied clientele base within the travel and tourism industry with an innovative approach, flexible operations and fully committed partners at all levels. We are looking for a Senior Research (Tourism & Travel Marketing) Analyst to add research experience in B2B and B2C communications along with project management skills in the development of destination and travel marketing solutions. The Senior Research Analyst (Tourism & Travel Marketing) should have advanced writing and presentation skills (ENG/GRE), be acquainted with digital marketing and social media, and aspire to deliver excellence in the design and implementation of travel and tourism marketing projects. 
Requirements: Market Analysis and Content Development Monitor the evolution of B2B and B2C practices in destination and travel marketingExpand knowledge of traditional and emerging markets in the tourism and hospitality industryEvaluate the results of destination marketing projects (e.g. required experience in the collection and analysis of quantitative and qualitative questionnaires, social media analytics, etc.)Prepare papers and reports associated with the analysis of international trends in destination and travel marketing.Conduct project assessments of destination and travel marketing projectsAssist in content development for clients (e.g. online communications, digital platforms, etc.).Corporate CommunicationsRespond to inquiries regarding research  projectsAssist in the management of requests for proposals along with corporate document preparation and competitor activity monitoringUndertake systematic research on trends and issues related to corporate management and project delivery (e.g. policy changes, marketing plans, social media campaigns).Project ManagementAssist in strategic planning, implementation, and delivery of tourism marketing plans for both the public and the private sector.Show accountability in terms of delivering expected objective within defined time limitsEssential Skills & KnowledgeMaster’s Degree in Tourism/Destination MarketingProven track record in market research and analysisThorough knowledge of major stakeholders involved in destination and travel marketingPrevious professional experience (minimum 3 years) in  tourism & travel marketing ideally working with Digital Media.Highly motivated with strong organisational and time management skills.Commercial awareness of tendering processes with a sound understanding of business development.Good attention to detail with high importance placed on accuracy.Strong writing and proof reading skills in both English & Greek.Able to prioritise and work well under pressure to meet strict deadlines.Flexible with working hours to ensure deadlines are met.Ability to multi task, working on several projects at any one #URL_4c2e496bc60e57518c43445c42d90a6424740f0e129fb616acaf39d4b83e2d81# knowledge of Greek & English Language Desired Skills & ExperiencePhD in Tourism Marketing and/or related subjects (eg. Place Branding)Experience with working with DMOs/Tourism Boards/CVBs at national, regional, local level
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