Product Marketing Manager
Location: GB, LND, London
Department: Marketing
Employment type: Full-time
Required experience: Associate
Industry: Internet
Function: Marketing
Company profile: Depop is an exciting new mobile marketplace where you can sell things by simply taking a picture, as well as follow your friends and buy unique things.Depop has already been received with great enthusiasm in our test regions and it is now beginning to expand into the global market, following funding from highly prestigious venture capitalists.This is an extremely exciting time to join a young, fast growing and very promising company based in the Shoreditch area, backed by some of the most prestigious VC’s in the technology market.
Description: About DepopDepop is an exciting new mobile marketplace where you can sell things by simply taking a picture, as well as follow your friends and buy unique things.Depop has already been received with great enthusiasm in our test regions and it is now beginning to expand into the global market, following funding from highly prestigious venture capitalists.We’re looking for an experienced performance Marketer to continue the momentum in our growth path and help us multiply the number of people downloading and using our much loved app. We aim to continue this growth through impactful marketing in the UK, US and Internationally.About the Role:As Depop is growing, we are looking to expand and develop our global mobile acquisition plan  and its implementation to drive consistent growth in new markets. This is a broad acquisition marketing role covering all that goes on inside and around Depop to generate interest and customer growth.Working with our VP Growth, your responsibility will be to influence the development of all mobile specific marketing activities from driving adoption to engagement and promotion.If you have a passion for the mobile apps or you’ve worked at start-ups or big companies launching and marketing mobile apps, and if you can’t wait to make a tangible and meaningful impact on a great company that our users care about, then we want to talk to you. The role will be to:Assist with the optimisation of multimarket Paid campaigns to agreed profitability targetsAssist with the build-out of the account in line with the international plan and global expansionManage spend efficiently to ensure that acquisition and traffic targets are met at an effective spend levelDevelop, test and implement strategies that communicates a compelling value proposition for current and prospective usersTest new strategies for increased downloads, click-through and conversion rateWork closely with other marketing team members to ensure strategies are in line with other channelsHelp to identify areas for growth and optimisationBe the relentless user advocate; ensure all marketing activities feel local and personal; articulate market nuances for other teams who aren’t familiar with the region (e.g. US)
Requirements: About You:The ideal candidate will have a proven track record of driving user acquisition campaigns, ideally  solely for a consumer or social mobile appBe naturally data-driven and a full stack marketer across digital marketing, experiential campaigns, email and social with a thirst for trying new channelsDigital and mobile native with some success in social media/community curation evidenced by a killer portfolio, which might be the blog, YouTube channel, Twitter page and/or Facebook Pages you’ve managedAppreciate the nuances of marketing a web product vs mobile appBe empathetic to our users and market to our audience in unique waysHave been a budget owner within a high growth business and are a hungry, creative self-starter who likes to build things from the ground upBe comfortable collaborating with all areas of the business but especially with design, product and developmentRaw energy and resilience to operate in a competitive and sometimes ambiguous market and industry and have a strong ability to thrive in a fast-paced startup environmentStrong analytical, planning, and forecasting skills coupled with ability to articulate a vision, strategy or idea clearlyAble to work at both strategic and tactical levels…not afraid to “get your hands dirty”It’s a great time to join, be impactful and have a voice on our next stage of growing the company.
Benefits: Generous salaryGreat officesApple equipmentWorking with a well-funded, amazing and super fun, friendly team
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