Marketing Manager
Location: IT, , Milan
Department: Marketing
Employment type: Full-time
Required experience: Mid-Senior level
Required education: Master's Degree
Industry: Food & Beverages
Function: Marketing
Company profile: Cortilia (#URL_1582bc9035a9bc01e48e67e866e119a60916585a3f5b1b5777780bdb5046b41f#) is an online agricultural market connecting consumers and local farmers: the freshest fruit and vegetables are just a click away, delivered to your doorstep from the farmer. With a strong dedication to enhancing the local economy, preserving the environment and supporting a healthy way of life, Cortilia is the perfect fit for all those wishing to bring into their kitchen the authentic flavours of genuine, locally grown products. How does it work? Setting up an account is easy and for free. Once logged in, you can either place a one-off order or a regular one (based on a weekly or biweekly delivery) and you’ll receive your fruit & veg box complete with any other product you may wish: cheese, bread, meats, jams, eggs, flour, wine, home-made beer and much more. Find your local farmer. Cortilia represents a brand-new way of enhancing your local economy. To make the most out of it and avoid unnecessary waste, farmers are aggregated in virtual markets based on proximity and on the variety of products offered also in order to optimise logistics. Products are picked and delivered to your door in just a few hours to guarantee quality and freshness: “Just in time” is one of our mottos! Cortilia carefully selects a number of trusted farmers: on our website, you can find out more about them and their values and learn how they grow their products, thus creating a relationship with them, just like in a proper local farmer's market.
Description: Are you looking for a new challenging work experience in a startup environment? Do you want to put your passion and expertise for food to the test? Then this is the job you are looking for! We are currently looking to recruit an Marketing Manager for developing Cortilia across Italy and Europe. As a Marketing manager, you are a fully dedicated business leader, shaping the future of the Cortilia offering.  You take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, pricing, feature prioritization of web site and Mobile App and external communications, you help shape the voice of the product and help it grow a loyal consumer base. This means you work with a cross-functional team across sales, PR, legal, webmasters, product development, engineering and more. The role enables you to shape the product development process, organize product launches from beginning to end and form future marketing strategy.The Marketing Manager’s primary responsibilities will include:Define Marketing Plan, implementing ATL and BTL activities in collaboration with marketing team and external consultants ( as PR and Web Agencies, ecc...)Develop the marketing vision and customer acquisition + retention strategy for Fresh Food online category.Develop compelling product promotions through fast iteration, testing, and optimization online/offline.Develop strong external partnerships to drive traffic and sales.Strategize and execute initiatives to enhance Designer visibility as brands and service.Create, analyze and present performance metrics to help make business decisions about future marketing strategy.Partner with user experience and customer research teams to drive insights into customer segments and shopping behaviors.Develop and grow a compelling social media strategy and execution plan.Develop and drive Food Category expansion strategy, working closely with our Buyers to drive selection effectively.
Requirements: Bachelor's degree in Marketing, Business or a related field.  Masters in Marketing or Business Administration a plus.8+ years of relevant work experience in online marketing, brand management or related field. FMCG/Fresh Food experience a plus.Strong Experience with Excel and other data analysis tools.Experience owning multi-channel (online, offline mobile, emails, affiliates, social, ads) marketing programs end-to-end.Ability to generate innovative and effective marketing programs that produce results.Experience using marketing metrics to drive business decisions.Experience in customer and market segmentation.Experience managing SEO/ SEM or other online marketing channels.High comfort level with current marketing measurement practices in online and mobile channels.Excellent written and verbal communication with attention to detail.Time-management skills; the ability to thrive in a fast-paced environment and to manage multiple, competing priorities
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