Senior SEM Executive
Location: GB, LND, London
Employment type: Full-time
Required experience: Mid-Senior level
Industry: Apparel & Fashion
Company profile: Launched in 2010, Lyst is an innovative way to shop for fashion online that’s used by millions every month. Lyst partners with the world’s top fashion brands and stores - from Topshop, Balenciaga, Alexander Wang and Burberry to Saks, Net-A-Porter, Lane Crawford and Barneys - to provide people with a personalised way to discover the fashion they love. Lyst has raised over $20million from a range of all-star investors including Accel Partners (Facebook, Spotify), Balderton (Yoox, MySQL), DFJ (Skype, Hotmail) and the teams behind Michael Kors, Oscar de la Renta and Tory Burch.
Description: The OpportunityLyst is looking for a highly skilled and analytical SEM Executive to help scale up and drive its Paid Search activity. As a Senior Executive, you will be play a key role in the day-to-day management and optimisation of paid search campaigns - to drive performance in line with ROI targets. You will have exceptional knowledge of Google AdWords, Bing Ads and understand how to get the most out of these platforms. Working alongside the SEM Manager, you will play an integral part of a highly productive, effective and data-driven team working to deliver growth for Lyst across a wide range of international markets.Key ResponsibilitiesDrive SEM traffic across global markets through the implementation of effective and profitable search campaigns.Building out of campaigns, ad groups and keywords.Audit and expand keyword and negative libraries across all markets.Develop and analyse ad copy/landing page tests.Implement strategies and tactics to improve quality score and average positions for all activity.Establish good working relationship with Lyst’s Google and Bing contacts for maximum insight into the space, as well as enable the latest product betas.Drive innovation and implement SEM testing strategies to continually uncover optimisation levers, enhance learning, and improve performance.Maximise profitable traffic from emerging search and digital marketing formats such as product listing ads, remarketing and paid social.
Requirements: Appropriate experience of relevant Digital Marketing / SEM (ideally in e-commerce or competitive online industry).Strong Paid Search knowledge, with a hunger to learn more.Experience working with large budget international PPC campaigns, within an ROI focused environment.You’re highly analytical, very comfortable with raw data, and love continually making things better.You’re also very creative and are constantly coming up with new, imaginative ideas to explore and test.Good understanding of the Digital Marketing landscape, and emerging platforms and technologies.Excellent attention to detail.Strong communication skills.Confident team player, comfortable approaching/working alongside of departments.Ability to work independently, balance priorities and take initiative.Desired:Experience of managing Digital Marketing campaigns beyond Paid Search - especially Facebook and YouTube.Candidates with experience of display networks beyond Google, and advertising tech such as DoubleClick or Criteo will have a distinct advantage.Experience of working with bid management software.
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