Global Marketing Manager
Location: GB, , Central London
Department: Marketing
Employment type: Full-time
Required experience: Mid-Senior level
Required education: Bachelor's Degree
Industry: Marketing and Advertising
Function: Marketing
Company profile: Axonix is a global mobile advertising technology company that's powered by a platform with a 4 year history of leading the market. Using technology acquired from Mobclix, the world’s first RTB-enabled mobile ad exchange, Axonix offers a fully transparent programmatic trading platform that enables publishers to sell their mobile advertising inventory in real-time to brands, agencies and ad networks globally.We serve billions of ads per month across more than 150+ countries, working with our 100+ demand partners globally to achieve industry-leading CPMs, CTRs and fill rates. With built-in fraud detection controls and data-driven targeting options, we help advertisers to secure the optimal ad inventory that will deliver the best campaign results for them.Axonix is headquartered in central London and backed by Telefonica and private equity group, Blackstone.OUR PHILOSOPHY TO HIRINGOur technology serves billions of mobile ads every month, across more than 150 countries. Our company is truly global in scale. We're growing so fast we need to hire the best people out there.People who thrive on fresh challenges. People who want to see their work make an impact, right away. People who demand a lot from themselves and others. We hire someone when we’re sure “There’s no better person for this job, and no better person we’d rather work with.”We know people are our most important asset. If you're exceptional at what you do, we want to hear from you. The next stage in your career could start today.
Description: To strengthen its new executive team, Axonix is seeking a Global Marketing Manager to drive all of the company’s branding and lead generation strategies globally.As Axonix is a new company, the Marketing Manager will have the opportunity to define, create and execute the strategies that will establish Axonix across our target audiences of mobile publishers, app developers, demand partners, journalists & bloggers, and potential employees. We're seeking a hands-on executer, who can span both planning and delivery, working with our incumbent agencies whilst also owning in-house projects.This role will have a wide scope, owning all brand, marketing and promotional activities for the company. These include our website (with SEO & analytics optimisation), sales collateral, social media activities, email & digital marketing campaigns, events strategy and PR plan. Taking a B2C approach, the Marketing Manager will focus on driving engagement with key decision-makers to drive increased ad supply from our publisher partners and increased sales from our demand partners. Working across the sales, operations, finance, product and development teams, the Marketing Manager will build a compelling and consistent brand positioning, tone of voice, messaging and marketing strategy that clearly articulate our value proposition and differentiation.Axonix is headquartered in central London but is a global business. It is very likely, therefore, that the Marketing Manager will be required to run marketing campaigns across Europe, North and South America and Asia-Pacific and support the establishment of new offices in other countries.This is a critical role within the business, reporting directly into the CEO and working alongside the executive management team to formulate and execute the business acceleration strategy. It is an exceptional opportunity for a talented Marketing Manager with experience of launching new companies or brands to join a fast-paced, industry-leading, global technology company.
Requirements: Core role objectivesDrive Axonix's brand awareness & consideration amonst our target audiences (primarily mobile publishers, app developers and demand-side partners).Deliver high quality publisher and demand-partner leads for the commercial team by executing compelling online & offline marketing campaigns.Ensure Axonix and its management team are seen as evangelists and leaders in the programmatic trading and mobile marketing industries.Key responsibilitiesOwn our brand positioning, tone of voice and core messaging that communicates Axonix’s value proposition and creates differentiation in the marketSelect and manage external agencies to provide design, website, copywriting and/or marketing support servicesCreate and develop marketing assets, collateral and other sales materials for use by the commercial teamsOwn the company website, including SEO and analytics optimisaitonExecute SEM, display, email, branded content and social media campaigns to promote Axonix to its target audiences and drive new sales leadsDefine a global conference and event timetable and manage the company’s participation in theseEvaluate competitors’ branding, messaging and marketing tactics to inform Axonix's marketing strategy, sales tactics and product roadmapManage the annual marketing budget to maximize ROIProvide deep analytics and insights into marketing effectiveness and ensure campaigns are optimisedDevelop exceptionally strong and collaborative relationships with all teams across the company and external agencies to ensure alignment and execution in line with the overall business acceleration strategyWork with the other executive managers to develop, refine and execute the wider company business plan.Personal qualities and experience we’re looking forBA degree or equivalentMinimum 5 years digital marketing experience, including ownership of relationships with external agencies. Experience in the online or mobile advertising industries an advantage but not essential.Proven expertise in website development, SEO and web analyticsProven expertise in SEM, Social Media and Email marketingExcellent communication skills – written, verbal and interpersonalOutgoing personality twinned with a genuine creative and entrepreneurial streakMeticulous eye for detail, high standards and desire to deliver unquestionably good workSelf-starter, with the ability to prioritise, multi-task and deliver under pressure within a fast-paced start-up environmentProven high achiever, with a passion for personal developmentLanguages – Fluency in English essential; business-level Spanish or Portuguese an advantage but not essential
Benefits: Competitive salary according to experienceAnnual bonus schemeGenerous employer-funded flexible benefits packageEquity package
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