Ecommerce Analyst
Location: GB, LND, London
Department: E-Commerce
Employment type: Full-time
Required experience: Mid-Senior level
Required education: Bachelor's Degree
Industry: Internet
Salary range: 30000-35000
Company profile: Wedo is a collection of niched e-commerce stores which aim to be the first destination for online shoppers buying in the various niches that we operate in. Due to our continued commitment to the best, we are now looking for more people to join our lively team at a very exciting time. As we continue to grow we're looking for incredibly passionate people who want to be part of something amazing. We’re looking for outgoing, positive and driven individuals who want to make a difference where they work. We can teach you a lot of what you need to know about the job. What we can’t teach you is aptitude and attitude, two of the most important aspects to succeeding at Wedo. If you’d like to work in an environment that feels friendly and welcoming, professional, highly interactive and ready to hear your ideas, then read on.
Description: You primary goals will be to:Help understand customer behaviour and increase conversion ratesPropose merchandising, marketing and buying changes based on site performance, data analytics and competitor analysisContribute to on-going web development in line with the wider commercial and business strategyYou will be required to:Provide insights into points of failure, customer distractions, drop-off points and non-value add steps with a focus on eliminating themAnalyse and provide interpretation of key metrics, trends and provide actionable insights based on web analytics data (for example using Google Analytics)Produce reports, KPI packs and dashboards, developing in-house automated reporting.Analyse online user behaviour, conversion data and the whole customer journeyMonitor web related data from multiple channels, draw business conclusions and proactively alert to key opportunities, dangers and threats.Combine web analytics and customer transactional data to develop key customer insights, spotting potential to implement innovative new methodologies and improve analytical procedureTake responsibility for web analytics tools, tracking and management information systems to monitor current online marketing campaign performance, seek out new opportunities and improve performanceProvide and articulate regular competitor intelligence which gives insight into current web performance and trends in order to assess effectiveness, ROI & profitability
Requirements: Essential:Educated to degree levelProven experience working in a web analytics role, ideally within a transactional e-commerce environment.Experience of working with web analytics software (e.g. Google Analytics), data analysis and advanced Excel skills.Excellent problem solving skills that help you to confidently understand issues and use data to theorise and persuade othersExcellent communication, presentation and interpersonal skills.Strong analytical and insight skills, with a positive and persuasive manner.Knowledge of ecommerce websites and conversion funnels best practice.Understanding of web & customer usability.Analysing data from multiple sources to deliver insight into customer behaviourGood attention to detail and passionate about dataExpert user of Excel, with excellent mathematical/statistical skillsGood knowledge of statistical methods to analyse customer behaviourConfidence in presenting and summarising finding to stakeholdersDesirableGood understanding of online marketing channels, including Google AdwordsMathematical/Analysis/Economics degree beneficial.Analytics software trainingExperience of analysing traffic sources data (affiliates, organic / ppc, etc).Experience of several web analytics and optimisation packages
Benefits: What are the benefits of working at Wedo? -   An opportunity to work in a fast paced, fast growing company where there is no limit to how far you can progress within the business.-   A working environment where an ability to think outside the box is both valued and encouraged.-   The chance to work with some of the brightest business and technological minds around.
Fraudulent: 0