Head of Marketing
Location: US, CA, San Francisco
Department: Marketing
Employment type: Full-time
Required experience: Mid-Senior level
Required education: Bachelor's Degree
Industry: Computer Software
Function: Marketing
Company profile: At HoneyBook we’re re-imagining the events industry and building a product that is already changing the world for some of the top event planning celebrities in the nation. We’re a well-funded and growing team of 20, passionate about creating the happiest customers in the world. Inevitably this involves a lot of champagne and macaroons, but it’s always our gorgeously designed product that generates the most smiles.
Description: You are entrepreneurial, product-focused, execution obsessed, highly analytical, a team player, and only satisfied when your work has impact. Your challenge will be to help disseminate and scale the HoneyBook vision and brand in targeted markets as we exit private beta with a product mentality.In this Marketing & Growth role, you will be part of a fast moving, energetic team that values new ideas, creativity, curiosity, adaptation and positivity. As our first marketing hire and part of the initial Honeybook team, your mark on the DNA of this company will be indelible. You will be responsible for creating, owning and executing HoneyBook's marketing strategy: from product and growth, to lead generation, content and thought leadership.ResponsibilitiesOwn HoneyBook marketing strategy and execution.Identify and establish an analytics infrastructure to quickly gauge prospects and user behavior and identify KPI’s that drive key executive decisions.Create and execute a thought leadership strategy, including hands-on content, social and PR.Support integrated product marketing, new product introduction and customer education.Oversee demand generation with a deeply analytical and growth hacking mentality.Support our Community efforts (events, awareness, influencer relations) on the national and local scale.
Requirements: Qualifications7+ years of relevant marketing experience, including product-driven growth, strategy, Web, PR, social media, content, branding, integrated online and offline programs, mobile, product development, and analytics.Product first mentality and understanding the product development process.Startup background and experience building and managing a team.Strong online company and brand marketing experience (B2C and/or B2B).Experience with a Community Management-driven model and Community Marketing is particularly valued.Demonstrated experience growing an early stage product by deepening existing customer relationships, new customer acquisition, market expansion and rollout to new cities or “all of the above”.Ability to synthesize large volumes of complex information, data, issues, and needs, then deliver concise, clear, analysis, responses and tools.MBA a plusProduct/Engineering background a plus
Benefits: What you'll getA ground floor opportunity to join a small, but funded and growing startupRare access/insights into the events industryBeautiful sun-filled office in SoMa, right next to the Cal TrainA great “people first” work cultureFun and interesting teammates to work withAdvancement opportunities: potential for the right person to build a team, and eventually take the CMO spot.A chance to define marketing strategy for a growing companyFair pay, stock options, great benefits, and a bunch of startup perks!
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