Marketing Director
Location: GB, LND, London
Employment type: Full-time
Required experience: Director
Industry: Internet
Function: Marketing
Company profile: Yoyo has built a platform the creates better relationships between retailers and consumers. Our consumer app seamlessly blends payment, loyalty and discovery done right, and our set of retailer tools allows retailers to bring their customers in the door more often with timely and relevant offers.We're a one-year-old marketing and technology startup founded by senior executives from Visa, PayPal and Zopa. We’ve raised over $5 million dollars in funding from institutional investors, strategic investors such as Telefonica, as well as super angel investors from the payment and retail sectors.We're a group of 20 passionate and talented engineers, entrepreneurs, designers and marketers. We're growing and we're looking for amazing people to join our team. Apply to any of the positions below, or if nothing fits your skills, email us at #EMAIL_7ce49be16f9e66439919f1c47a528335d3333bba509ffccb7866380bb8cc171e#.
Description: At Yoyo, our product and marketing strategies are necessarily interwoven, and the director of marketing will be a critical partner for our product team in driving adoption, retention, and minimising user churn. They will have a leadership role in defining how we reach out to users and potential users, what we say, where we say it, and how we ultimately cultivate a vibrant community of active participants within Yoyo. Key deliverables for this role include management and execution of collateral, ad spend, messaging, creative campaigns, and drip marketing. The director of marketing will also be responsible for supporting brand development and messaging. The ideal candidate for the position will have a strong background in quant marketing (including familiarity with popular analytics and attribution tools - e.g. GA, Mixpanel, Appsflyer). An applied understanding of the different phases of the consumer journey is essential, along with experience executing campaigns that drive performance at each stage (e.g. reach, activation, conversion).  This person will have a passion for tangibly connecting products and markets through compelling language, campaigns, experiences, and creative means. Our team is biased towards action, and we're very much looking for a team member that is not only going to live and breathe our product, but get their hands dirty (in a good way!).
Requirements: 5 years in a consumer marketing or product role (ideally in a venture-backed technology company).Agency work is okay, but we have a strong preference for an operator.Strong quantitative orientation to marketing; experience using data to drive decision-making and user behaviour.Passionate, team-based approach with a bias towards "moving the ball down the field".Demonstrated ability to generate creative solutions to challenging business problems (e.g. drive user growth/adoption); any experience scaling a consumer-facing mobile startup is excellent.Experience building/executing/optimising drip marketing campaigns is helpful.Understanding of the mobile payments/loyalty/mobile commerce space is a plus. 
Benefits: Competitive salary and equity packagesPrivate health careRelocation support if you’re joining us from abroadWork in a collaborative, flexible, open-minded and flat organisationWork on challenging real-world problems that you can take ownership of
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