Product Marketing Director mHealth
Location: US, NV, Las Vegas
Employment type: Full-time
Required experience: Director
Required education: Master's Degree
Industry: Health, Wellness and Fitness
Function: Marketing
Company profile: SocialWellth is a Las Vegas, Nevada based social engagement company focusing on leveraging consumer profile data, localized community resources, emerging media tools and gamification to create trusted connections between consumers and their healthcare #URL_a94316f384f48fd4e8d466974cd950a7694ce1fb7b1c2391dc1aa64328f340b5# on the strengths and experiences of the Nevada Gaming Industry, who has learned the power of harnessing consumer profile data into captivating relationships, SocialWellth, is poised to launch the country’s first profile driven hyper-personalized Consumer Health Connection Network.  This network will leverage social and health data, localized community resources, social media tools and gamification to create a trusted connection between consumers and their healthcare sponsors. Our platform strategies and solutions will create a centralized hub enabling partners to integrate and aggregate disparate online and offline solutions into a compelling, magnetic experience, which will in turn lead to sustainable achievements in day-to-day balanced living.
Description:  SocialWellth has developed a new, industry-leading mHealth app curation and certification service, the mWellth™ App Certification.  The mWellth App Certification curates and evaluates mobile and web health apps from the standpoint of healthcare sponsor’s programmatic requirements and address consumers’ wants and needs.  Mhealth apps must have the potential to demonstrate evidence of engagement, sustained usage, and clinical effectiveness.  Candidates must possess a strong interest and knowledge of mobile/web digital health interventions and keep abreast of innovations and new products in the rapidly evolving mhealth space.  This is a relatively hands on position working with a focused team of product, science and engineering professionals to sustain and expand Socialwellth’ s emerging position in the digital health curation services.  The position will manage the App curation lifecycle, including building a pipeline of digital assets for recommendation to healthcare Sponsors.  This position will act as the primary customer/sponsor facing liaison with the SocialWellth Product/Science Team and broader SocialWellth organization (including but not limited to strong collaborative interactions with Client Services, Sales, and Marketing).  ROLES AND RESPONSIBILITIES:  Lead and manage the app curation certification lifecycle.Act as a subject matter expert (SME) for Mhealth apps and execute on targeted strategic plan to maximize revenue.Develop and maintain a strong and collaborative alliance with App sponsors.Liaise with healthcare Sponsors to enhance consumer experience.Integrate findings from usability studies, research and market analysis into app ratings, and recommendations to enhance user experience.Integrate Expert Reviews into a Recommendation with a consistent “voice” to the consumerParticipate/present in annual and regional Mhealth conferences and other relevant coalition meetings. 
Requirements: Master’s degree in Business Administration, or Behavioral Science3-5 years of relevant experience with mobile/web apps, digital health, and social mediaSolid understanding and passion for the quantified self-movementStrong knowledge and familiarity with mobile apps for health and wellbeingAttention to detail and accuracyAbility to manage multiple tasks, work well under pressure and meets deadlinesExperience in working within high performing teams with demonstrable resultsStrong analytical and problem solving skillsMotivated to learn, contribute, and thrive in a fast paced organizationExcellent verbal, written, and interpersonal skills 
Benefits: Complete benefit package including 401(k).
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