Online Marketing Specialist
Location: GB, LND, London
Department: Marketing
Employment type: Full-time
Required experience: Associate
Required education: Bachelor's Degree
Industry: Internet
Function: Marketing
Company profile: incrediblue is busting the myth that boating is only for the rich and famous by enabling any traveller to book an amazing holiday on a boat. As it happened in lodging and in transportation, incrediblue is changing the travel industry again, by introducing a whole new travel category; boating. Boating is the ultimate vacation with all the comforts of being at home while you are exploring new destinations.We are an innovation driven, committed and fun to be around team, where every contribution, no matter how little or big, counts. So if you're a passionate professional with solid experience who wants to work in a world-class internet company, you are in the right place. As with all incrediblue team members, we’re looking for someone who takes pride in their entrepreneurial spirit, discipline, proactivity, guerilla mindset and great teamwork skills. That’s us!
Description: ABOUT INCREDIBLUEincrediblue is busting the myth that boating is only for the rich and famous by enabling any traveller to book an amazing holiday on a boat. As it happened in lodging and in transportation, incrediblue is changing the travel industry again, by introducing a whole new travel category; boating. Boating is the ultimate vacation with all the comforts of being at home while you are exploring new destinations.We’re looking for an Online Marketing Specialist to join our world-class team in what is becoming one of the world’s most innovative travel brands. We are an innovation driven, committed and fun to be around team, where every contribution, no matter how little or big, counts. So if you're a passionate online marketer with a solid experience in achieving growth who wants to work in a world-class internet company, you are in the right place. As with all incrediblue team members, we’re looking for someone who takes pride in their entrepreneurial spirit, discipline, proactivity, guerilla mindset and great teamwork skills. That’s us!The Online Marketing Specialist position, reporting directly to the Marketing Manager, is a key role for a passionate online marketer with exceptional skills. This position requires an all around understanding of online marketing and the user funnel, from awareness to revenue and further.To keep it simple, you are the “been there, done that” type of person and you feel that you can deliver since the moment you join a team. You are structured and you know how to quickly setup campaigns, in a variety of channels, driving brand awareness and conversions with a strong focus on a positive ROI.Also, did we mention that you really want to be part of something big?CORE RESPONSIBILITIES:In charge of campaign strategy, setup, monitoring and optimizationIdentify new online growth opportunities in various online channelsProduce weekly & monthly reporting for all key stakeholders
Requirements: OUR IDEAL CANDIDATE HAS:2+ years online marketing experience (ideally in travel)Proven track record in achieving growth profitablyDemonstrable experience leading and managing campaigns in channels like SEM, display, remarketing, email and socialHighly creative with experience in identifying target audiences and devising online campaigns that engage, inform and motivateExperience in optimizing landing pages and user funnelsSolid knowledge of website analytics tools (e.g., Google Analytics, Mixpanel, etc)Strong experience in building and optimizing campaigns based on the user funnel, from awareness to revenue and furtherStrong organizational and project management skills with the ability to establish clear priorities while meeting deadlines and budgets in a fast paced environmentStrong analytical skills and campaign measurement, ROI analysisExperience with A/B and multivariate experimentsUp-to-date with the latest trends and best practices in online marketing and measurementStrong written and verbal communication skillsFluent in English, additional languages beneficial
Benefits: Benefits include:Apple workstationSoftware and tools of your choiceAttendance expenses paid for one conference or workshop of your choice per yearCompetitive salaryStock option planEmployee travel credits (on a boat of course!)Boating license course (if applicable)
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