Chief Marketing Officer
Location: GB, LND, London
Department: Operations
Employment type: Full-time
Required experience: Mid-Senior level
Industry: Computer Games
Company profile: Space Ape Games is an Award Winning Mobile/Social Gaming startup founded in 2012. We’re a small, high-performing team with big aspirations to make the highest quality and most successful games on your smart phone and tablet.We believe that the trait nearly all of the most successful games on mobile and tablet have in common is that they were made by talented teams with lots of experience working together. There are tens of thousands of app developers, but only a handful of really good, really experienced, well gelled teams out there.Accordingly, everyone on our team is an “A-player” with deep gaming experience. We are some of the key guys and gals behind the biggest games on Facebook and on the internet. Our team is behind a #1 game on Facebook, two #2 games on facebook, and one of the biggest virtual worlds for kids on the planet. And now with Samurai Siege we have a US top 50 grossing app (top 10 in some countries) played by more than 7m people in it’s first few months since launch.We love great tech. Not for its own sake but because we make games for big audiences and that means it’s got to work all the time. Because we are in a competitive space and that means we need to be fast and efficient. We are serious about sprint management. It’s good for our game, and keeps us focused.We are a creative company tempered by great analytics. Smart analytics can make a good game even better. But we think analytics alone makes soulless products. Why choose just one?
Description: The Chief Marketing Officer (CMO) will be responsible for overseeing the planning, development and execution of an organization's marketing, brand and community initiatives. Reporting directly to the Chief Executive Officer, the CMO's primary responsibility will be to profitably grow our business and shepard our transition from successful game developer to one of the most respected and commercially successful gaming  brands in the world. The CMO will lead marketing, sales, PR, customer retention, business development, partnerships, customer service & community efforts.Crucially, you will help us transition from a business that is focussed primarily on game development and performance marketing to one where brand and proposition development are of strategic importance.  You’ll do this whilst respecting and evolving the strong heritage of performance based user acquisition, community and player led development that has gotten Space Ape to where it is today.
Requirements: PRIMARY RESPONSIBILITIESFacilitate profit growth through sales and marketing strategies and tacticsCost-effectively maximize revenue generation through new user acquisition and increased customer retention and useUtilize data and analytics to drive insights and actionsDirect the efforts of the marketing, product development, customer service and community teamsDrive service improvements to increase customer satisfaction and streamline operationsMeasure and improve key metrics including user acquisition, user retention, conversion rates, engagement rates, satisfaction and useSKILL SETSuperb analytical skills and demonstrated experience making data-driven decisionsDemonstrated ability to lead and inspire a teamDeep customer understanding and passionate customer advocacyAbility to operate as an effective tactical as well as strategic thinkerEntrepreneurial spirit and a drive to achieve outstanding resultsSelf-starter with very strong work-ethic and commitment to exceptional resultsResults oriented with strong desire for high-achievementExcellent problem-solving skillsExcellent project management skillsFlexibilityCreativityExceptional written, oral, interpersonal, and presentation skillsPassion for our missionProven track record of success in diverse rolesDeep understanding of the free to play gaming marketLast but not least you will have a finely tuned B.S. detector and be able to build credibility amongst product and performance marketers who are used to attributing ROI on every dollar spent so that when the time comes to take a bold step into the unknown you can pull it off.EDUCATION AND EXPERIENCEA bachelor's degree is required and an advanced degree in marketing or business is preferred. You must have at least five years of well-rounded marketing and/or online sales experience in positions of increasing responsibility- with a focus on business expansion. Experience in a leadership role is required. Experience marketing online consumer services is preferred. Experience with mobile or free to play gaming is an advantage.  You must be comfortable getting your hands dirty and working independently in a startup environment.
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