Senior Manager, Demand Generation
Location: US, NY, New York
Department: Marketing
Employment type: Full-time
Required experience: Director
Required education: Bachelor's Degree
Industry: Computer Software
Function: Marketing
Company profile: As a growing and successful startup, Conversocial is a great place to work for ambitious individuals.We build a market leading social customer service solution, and we need even more great people to help us push that position even further. You’ll get the opportunity to work in an exciting new market, where we’re helping companies to understand the solution to their problems and are changing the way they interact with consumers.We have a trusting, hands-off management style, which is suited for people that are self-motivated.Our employees have the opportunity for independence and responsibility over their own projects, but we provide all the support and training they need to get there and to develop their careers.At Conversocial we like to balance work and play.We eat lunch together everyday (a company perk) and all enjoy a Friday treat of cake and few drinks. Our close-knit team is very sociable, which makes the Conversocial office a relaxed, fun and supportive working environment.
Description: We are looking for a driven and agile Director of Demand Generation with a proven record of creating, measuring and refining a demand generation machine and feeding a professional sale organization large volumes of high quality leads. The Director will lead the creation of strategy, programs and campaigns to help fuel the company’s next level of growth.Key Responsibilities:Own all aspects of generating high quality marketing driven pipeline in North America and work with field marketing (US and EMEA) to collaborate on both on and off-line demand programs that meet their requirementsResearch, plan, develop, produce, measure, refine and scale demand generation efforts including, but not limited to, email marketing, social media, SEM, direct mail, webinars, online advertising and retargeting, and online syndication targeting existing and new prospects in key segments and verticals to raise levels of customer acquisition and retentionSkillfully utilize marketing automation (Hubspot) and CRM (Salesforce) to refine lead nurturing and qualification; champion the principles of inbound marketing and implement them across customer acquisition effortsDevelop and produce reports and dashboards to provide visibility across all aspects of marketing e.g. campaign effectiveness, lead distribution, pipeline contribution, return on marketing investment, overall marketing performance. Establish closed loop reporting on metrics such as lead cost and velocityOwn and optimize company website in order to drive lead gen
Requirements: Experience using a marketing automation tool such as Marketo, Pardot or Hubspot (though Hubspot preferred!) and SalesforceBachelor’s degree requiredBased in New York or willing to relocateMinimum 5 years previous marketing experience working closely with a professional sales organizationExperience marketing a SaaS in a highly competitive industryExperience working with an international team strongly preferedExcellent analytical skills, strong written and verbal communication skills and outstanding attention to detailSuperior verbal and written communication skillsExperience creating compelling B2B contentAnalytical thought leadership: able to drive metrics and benchmarks to ensure continuous improvement in process and results.Strong understanding of the web, CMS, and related technologies; HTML/CSS experience is preferredDemonstrated results in improving sales pipeline/funnel close ratios and in forecasting lead goals
Benefits: Competitive salary and benefitsLunch bought by the company every dayRelaxed and enjoyable environment to work in
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