SEM Specialist
Location: US, CA, El Segundo 
Department: Media Buying 
Company profile: ConsumerTrack is a technology-centric internet marketing company built on a culture of excellence. We are the preferred digital advertiser for premium financial brands such as American Express, Discover, Allstate and Equifax. Through our 1600+ websites, we set the vision and the strategy for our clients to reach and connect with their target audience.At ConsumerTrack, we pride ourselves in having a team that exudes leadership, high initiative, creativity, and passion. By joining our team, you will have the opportunity to maximize your job performance and satisfaction with a company that is constantly growing.We are committed to recruit, retain, and promote employees with a diversity of backgrounds and life experiences. We believe such diversity fosters growth and innovation, ensuring we remain an industry leader.We’re currently looking for energetic, driven and entrepreneurial trendsetters for all areas of the #URL_2a5cb7925ac0d5929dbe762cfc72b186318a2597921e82d05639bbb5978f8089# you’re looking to advance your career and become a part of our team, we invite you to apply for our open positions.
Description: ConsumerTrack is looking for a SEM Specialist to leverage the most in-demand offers running on our platform to develop and grow our PPC campaigns across all major search engines. This is a strategic role focused on analytics, retention, scalability and GPM. Responsibilities:Manage PPC campaigns across major search engines and targeted contextual networks.Review backend performance to ensure specific eCPA and profitability goals are being met.Create and manage PPC campaigns, as well as optimize through keyword expansion, ad copy testing, Quality Score and bid control.Review analytics and data to ensure profitability and scalability of campaigns.End to end campaign ownership from evaluation, negotiation, implementation and optimization to post-analysis.Coordinate technical, legal, tracking and creative requirements.Leverage creative and marketing knowledge to develop new creatives, landing pages, and campaigns for our internal brands in the financial and travel verticals.Keyword Discovery, Selection, Implementation, Fine Tuning, Analysis, Expansion.Creative Development - create custom and unique creative writing (titles and descriptions) to help maximize click through and conversion rates - Optimization, A/B Testing.Landing Page Identification - identify the best existing destination or recommend improvements to facilitate site level conversion.Implement Campaign Tracking - help implement tracking codes to aid in tracking conversions from your marketing campaign.Advertisement Submission - upload and submit keywords and associated creative for approval by the search engines'.PPC Account Settings - establish and monitor Account Settings (daily max spend, match type, countries, etc.) to maximize business goals.PPC Bid Management - provide PPC management tasks including bid gap monitoring, bid price changes and bid position maintenance.PPC Monthly Analysis - perform a month-end analysis of campaign performance, including individual keyword costs, conversions, and performance trends.Campaign Improvements - suggest and implement campaign improvement, including changes to title/description copy, keyword list modifications, and bid adjustments.Measure and evaluate the impact of bidding rules, bid optimization, algorithm changes.Set up, manage and monitor campaign alerts report.Frequent reporting of results to management, with recommendations.Own and support various projects as needed
Requirements: 2+ years’ experience in managing PPC advertising campaigns.Strong analytic skills and ability to grow and present ROI goal.Ability to manage multiple responsibilities and projects.Advertising experience including on-line media planning/buying, campaign development and performance analysis.Experience managing campaigns on CPA, CPC, and CPM models.Extensive analytical capabilities in quantifying, reporting and documenting performance metrics.Experience successfully collaborating among cross-functional teams.Bachelor’s degree required.Required: Google Adwords Certification Program – Search AdvertisingShould enjoy a challenging, dynamic and fast-paced work environment.Must possess an entrepreneurial and results driven attitude.
Benefits: Competitive salary with excellent growth opportunityWe will invest in you!Excellent medical, dental and vision plansPaid vacation, holidays, and sick days401k- We contribute 3% of employee’s salary!Free Gym Membership for elite Spectrum ClubsMonthly complimentary catered breakfast/lunchesMonthly employee outings (ex. Bowling, Paintball, Bonfire, etc.)We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
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