Demand Generation Marketing Manager 
Location: US, , Burbank
Department: Connectivity
Company profile: The Boston Consulting Group (#URL_45423e1e16703aa4d8ee444d3ad69bb51525f1dad0b3115713cf80dc496299e2#) has launched a new digital business, BCG Digital Ventures (#URL_4968ff917b2cf554a3e92b004e0c92d03e4c10730070a0df7e84f0d3db806e53#) - a digital innovation, product development, and commercialization firm.  This first-of-its-kind firm will bring unique capabilities to create and grow disruptive digital products and platforms.  BCG Digital Ventures goes beyond providing consulting, design, and technology services to form strategic venture teams with its clients in order to rapidly develop, launch and grow transformational digital products, platforms and businesses.The Boston Consulting Group (BCG) is a global management consulting firm and the world's leading advisor on business strategy.  BCG partners with clients from the private, public and not-for-profit sectors in all regions to identify their highest-value opportunities, address their most critical challenges, and transform their enterprises.BCG was founded in 1963 and is a privately owned firm with more than 7,000 employees across 81 offices in 45 countries.  Integrity, respect for the individual, delivering value, and making an impact on society are just some of BCG's core values. BCG's commitment to both their clients' success and their own standards is what sets BCG apart as a world-class professional services organization.
Description: The Demand Generation Marketing Manager is responsible for the demand and lead generation campaigns with a focus on crafting and executing online and offline programs, then tracking and reporting on the results of the programs. The main objectives of this role are to generate an incremental pipeline for existing and new products and services. This person will leverage tactical messaging to influence the marketplace, capture customers and prospects, and generate, nurture and convert the pipeline. Specifically... Engage as part of a cross-functional marketing operations team responsible for technology integration and marketing process in order to measure and drive enterprise growthResearch, develop, produce and present a comprehensive Demand Generation Plan for short and long-term profitable growth; and develop the campaigns, execution steps, content requirements, reporting templates, and supporting systems managementHave a strong analytical and creative approach to problem solving Create and develop demand and lead generation activities, conversion programs, and marketing campaigns that provide measurable improvement for top-line and bottom-line growth and meet goalsExhibit comprehensive understanding of marketing practices such as: email, webinars, events, social media, and search engine marketingCreate and develop integrated programs and campaigns in alignment with new product launches, co-marketing campaigns, existing product upsell and cross-sales, and new market developmentEnsure Sales has all needed tools and training to drive pipeline to closeCommunicate and collaborate with other channel marketers, product marketers, sales, and other stakeholdersSupport overall company branding and awareness as part of the overall marketing initiatives and lead generation programsAggressively review and stay abreast of market trends through all available resources, including trade publications, Third Party Market Reports, direct customer contact, participation in industry conferences/expos/trade shows, etc.
Requirements: Education: Bachelors degree requiredExperience: 3-5 years of experience in demand generation, marketing communications, product marketing, demand generation or channel marketing SaaS experience highly preferredCreative thinking capabilities; Interest/desire to learn and adopt new marketing strategies and tacticsBusiness analysis experienceGo-to-market development plan capabilities –including successful launch planning, positioning, and executionStrong ability to write informative and compelling copyDemonstrated results in improving sales pipeline/funnel close ratiosUnderstanding of marketing automation systems and softwaresStrong interpersonal skills; ability to effectively coordinate between multiple teams and departmentsExcellent written and oral communications skillsStrong organizational skills and ability to meet deadlines in a fast-paced environment
Benefits: Competitive salary + very generous benefits + equity/upside.You will join a very well-funded, profitable startup that is building industry leading customer insightand intelligence technology.Because we are a fun, fast-paced, entrepreneurial company with that environment that empowers youto drive results.Brand new 14,000 sq. ft. office in downtown Burbank.Enjoy catered lunches, daily! 
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