Director of Marketing (Social Media Start-Up!)
Location: US, CA, Carlsbad
Employment type: Full-time
Required experience: Director
Required education: Unspecified
Industry: Internet
Function: Marketing
Salary range: 65000-85000
Description: #URL_eda2500ddcedb60957fcd7f5b164e092966f8c4e8fb89ce70a16bea1545a297d#, a growing social media company, is seeking a high-energy marketing professional that can balance strategic thinking with tactical execution. In this role you will be a founding member of Businessfriend’s core team focused on generating user traffic and executing global marketing programs for “The Ultimate Business App."#URL_eda2500ddcedb60957fcd7f5b164e092966f8c4e8fb89ce70a16bea1545a297d# combines the ability to discover, connect and share with fellow professionals and offers the unique ability to communicate, manage, store and notate all aspects of your working life from one website and one mobile app. It’s positioned to be the world's newest social networking platform for professionals and the companies they work for.Do you have what it takes to be part of “The Next Big Thing” to hit social media? Read on…
Requirements: Success in this role will be defined by your ability to build product awareness and user acquisition through a compelling and consistent brand, communicated across a broad portfolio of marketing channels. These channels include online, email, mobile, social media, social networks, videos, industry analysts, influencers, press, and all types of content. This position will work closely with the President and CEO and will manage a small team of social media and marketing staff.Responsibilities:Generate user traffic and promote Businessfriend’s brand positioning to advance the competitive position and market share in the professional social media space.Partner with Sales to ensure a consistent brand and voice in all of our outbound materials and communications.Implement awareness and content marketing campaigns using a wide range of traditional channels as well as new technologies, applications and platforms.Manage and/or coordinate all Businessfriend external communications and relationships with the public, media, analysts, and industry influencers.Oversee all aspects of Businessfriend’s social media presence and the related brand messaging. Drive a comprehensive web, mobile and social marketing strategy to build user base.Manage Businessfriend’s advertising budget and measure and monitor the effectiveness of all marketing activities by tracking increase in user base and other identified metrics.Coordinate all departmental administrative functions, including budget and staff planning, team member goal setting, performance reviews and related activities.  Required Experience: We don’t care about your degree or number of years of work experience – we want to know what you’ve accomplished in the social media arena!!!!!! Strong background in web marketing and social media marketing a MUST!Solid understanding of IOS and Android platformsSignificant experience executing advertising campaigns with Google, Facebook, Twitter, etc.Experience developing and generating strategic, comprehensive content marketing campaigns that apply creative tactics and use a variety of channels (online, social media, email, in-person, mobile, video and print)Exceptional experience in creating a variety of compelling contentDemonstrated successful experience writing press releases, making presentations and negotiating with media.Proven ability to lead programs and manage othersAble to work to tight deadlines, manage multiple projects and maintain professionalism under pressureVery high level of initiative, self-confidence, energy and personal integritySharp intellect, curiosity and attention to detail
Benefits: We offer a great working environment and a competitive compensation package which includes: base salary, stock options, health, dental and life insurance benefits, three weeks vacation/personal time as well as additional paid holidays. This is a great opportunity to be a founding staff member of an exciting new brand!
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