Product Marketing Manager
Location: US, NY, New York
Department: Marketing
Employment type: Full-time
Required education: Bachelor's Degree
Industry: Computer Software
Function: Marketing
Company profile: As a growing and successful startup, Conversocial is a great place to work for ambitious individuals.We build a market leading social customer service solution, and we need even more great people to help us push that position even further. You’ll get the opportunity to work in an exciting new market, where we’re helping companies to understand the solution to their problems and are changing the way they interact with consumers.We have a trusting, hands-off management style, which is suited for people that are self-motivated.Our employees have the opportunity for independence and responsibility over their own projects, but we provide all the support and training they need to get there and to develop their careers.At Conversocial we like to balance work and play.We eat lunch together everyday (a company perk) and all enjoy a Friday treat of cake and few drinks. Our close-knit team is very sociable, which makes the Conversocial office a relaxed, fun and supportive working environment.
Description: We are looking for a creative, organized and results-oriented Product Marketing Manager. The ideal candidate will be able to both understand and communicate the technical, the practical and the big picture in order to drive market adoption.Key Responsibilities:Product SupportWork with product managers to understand and maintain a strong knowledge of features and technologies to ensure product and feature roll-outs are well-targeted, launched, marketed and sold, globally.Drive the requirements gathering process for new ideas from a market perspective and size of opportunity.Provide competitive intelligence and market understanding to assist with feature prioritization.Assist with forming the long term product strategy.Work closely with stakeholders across the commercial and engineering teams in the US and UK to develop plans and manage the rollout of product and feature releases.MarketingProduce content and compelling messaging to support the targeting of marketing for specific roles in specific industries.Produce briefings in core target markets and deliver to internal/ inside sales teams.Collaborate with marketing to promote our successes through customer case studies,product adoption, best practices and thought leadership programs.Gather intelligence and analyze competitive positioningSales EnablementTranslate product features into clearly articulated customer benefits to be communicated to existing and potential customers, messaging of USP’s, differentiation etc, by customer type / industry and buyer / influencer role.Own and promote internally the tools to support the briefing and long term education of sales teams.Design and deliver sales training on new features, globally.Support the development of standard demo assets used by the sales teams.Assist in the development of collateral such as product brochures, solution overviews, executive summaries, data sheets, video scripts etc. as required to support the sales process.
Requirements: Bachelor’s degree requiredBased in New York or willing to relocate3 years minimum previous marketing experience as well as prior experience working closely with a professional sales organizationExperience marketing a SaaS in a highly competitive industry, preferably customer service or call center-relatedExcellent analytical skills, strong written and verbal communication skills and outstanding attention to detailSelf-motivated, results-oriented, and a team playerProven track record in performing well in a fast pace environment and organizational skills to manage multiple projects with tight deadlines effectively
Benefits: Competitive salary and benefitsLunch bought by the company every dayRelaxed and enjoyable environment to work in
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