Marketing Manager
Location: FR, J, Paris
Department: Marketing
Company profile: Taxibeat is changing the global taxi industry. It's an easy to use, convenient and contemporary way to hail and book a taxi using a smartphone. It uses the mobile technology to connect directly taxi drivers and passengers in the same way that Google AdWords connects advertisers and Internet users: taxi drivers advertise their location and availability to nearby passengers who are searching for a taxi using their Taxibeat mobile app. It consists of two mobile applications, one for taxi drivers and one for passengers. While drivers use the application to declare their position and availability, passengers use the Taxibeat app to virtually "see" all nearby available taxi drivers, in a range of about 2 kms. They see every possible information about each driver (distance, car model, customers' rating, services provided, etc) and select which driver to hail with a touch on the screen. Taxibeat launched with great success at May 2011 in Athens Greece, and now expands in a number of countries like Brazil, France, Romania and Norway. Want to join the global transportation revolution?
Description: Taxibeat is looking for the person that will help us revolutionize the taxi industry in Paris !As our new Marketing Manager, you will be responsible to constantly optimize our marketing funnel and all interaction points with customers. This is a very creative job that will require a lot of experimentation on different ideas. You will be responsible for Taxibeat to achieve the following 4 goals:Increase our customer acquisition rates.Activate as many users as quickly as possible in their first 'N' days.Find the levers for customer engagement and retention, and pull them in.Bring churned users back into the system to "resurrect" them from the dead.
Requirements: Training / Experience:BAC +4/5/Masters Degree : Business School (Marketing Specialization), you will be able to demonstrate 3 to 5 years of experience in a digital business or ecommerce business.You have a solid experience in webmarketing and you are passionate about new technologies and mobile.SkillsWe need to know you are an expert in many of the areas below, ideally all of them:Viral Acquisition: Leveraging built-in product features to encourage existing users to share our product with new users.   Paid Acquisition: Google AdWords; Facebook ads; display ads; mobile ads; search engine optimization, and finally, affiliate marketing.Content Marketing: Blog posts, Community management, infographics, and viral videos to increase brand awareness.E-mail Marketing.A/B testing and Analytics: working with our Greek HQ to constantly add new features, test and measure them, iterate, re-release. Constant optimization of landing pages, optimization across all conversion funnelsYou have perfect writing and speaking skills, you can show a real talent of communication irrespective if they are specialists or the general public.You have a good knowledge of traffic acquisition, especially sponsored links.You know how to manage web analytics and campaign management tools.Proven track record on optimizing conversion funnels.Expertise in mobile platforms would be a great plus.You are fluent in English and French, you’ll work closely with our Greek HQ ensuring consistency in the marketing activities of the Group.Creative, organized, you demonstrate leadership qualitiesPersonality:Beyond your professional skills, you should be dynamic and reactive with excellent interpersonal skills and team spirit.Ambitious targets should motivate the applicant, in a dynamic work environment.
Benefits: Contract : Full time (CDI)Location: Paris 75011Salary: depending on profile
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