Marketing Strategist
Location: IN, KA, Bangalore
Department: Marketing
Employment type: Full-time
Required experience: Not Applicable
Required education: Bachelor's Degree
Industry: Information Technology and Services
Function: Marketing
Salary range: 10000-22000
Company profile: Who are we?Creators Lab (aka #URL_285fcfb70c84df2c27b61aa797720636ef0cea2550ed4369f0c431340894884e#) is a young creative Branding, Web Design and Digital Marketing Startup based in Bangalore.We are specially focused on helping startups with their branding and design needs, so they can focus on their core products. We are also building few revolutionary products. One of them is EnterBox, its Roku for India.We are not yet another web development company which wants to survive the ongoing technology tides, we are going to roll with the waves. We focus on the following key areas of business. Brand Strategy, Web Design & Development, UI/UX Design, Mobile Applications, SEO and Social Media Marketing.TeamWe are not ex-Googlers, ex-Amazoners or from any other top corporate company, but we are passionate designers, developers and self-motivated startup team. But we do welcome people from corporates if they are ready to adjust to startup environment. Working in a startup comes with big responsibilities, roles and of-course fun. Goal / MissionBuilding innoavtive and beautiful products. Making web smoother & beautiful using latest technologies like HTML5, CSS3 and jQuery.In our organization, we are constantly perfecting the art of better design. We need someone who is able to reflect, adapt, learn and improve with us. We love people who are passionate about what they do and about improving how they do it. If you’re motivated by continuous learning and improvement, then we can give you the tools and support that you need.Our Work CultureAt WebCreators, we have an intense, informal, and open work culture. We are a creative and innovative startup in every sense of the word and can assure a challenging yet enjoyable and high growth environment for the right candidates. If you do not like processes, hate pyramid type organizations, love creativity, innovation and fun at work; you will love it here. You will find flexible and challenging work environment, which treats people humanly. You will be challenged at the levels of responsibilities of your role.  We believe in these quotes :I have no special talents. I am only passionately curious. -- Albert EinsteinThe best way to predict the future is to invent it. -- Alan KayPassion is energy. Feel the power that comes from focusing on what excites you. -- Oprah WinfreyDesign is not just what it looks like and feels like. Design is how it works. -- Steve JobsHire for Attitude and Train for Skill.Business has only two functions - Innovation and Marketing.Must Read article before applying: 7 Things CEOs Look for in Star Employees - http://s.#URL_2eff2e1d1611e33eba71c6b6eeaf8fcb55fccc5ef90a1f0beb787512e17c8f92#
Description: Who are we looking for: Digital Marketing ExecutiveWe are looking for highly talented, self-motivated and creative online marketing genius to help us grow our customer base. Who can create and lead creative Digital Marketing Campaigns at Creators Lab. You must have excellent communication skills.General PurposeResearching, Ideating and Driving Online Marketing campaigns to increase our customer base.  Will be focusing on engaging viewers/users on the Internet by driving traffic to our client's websites and our own business. Partnering with other Businesses to benefit mutually. Also you'll be managing SEO and Social Media Marketing.        Main Job Tasks and ResponsibilitiesLead generation through SEO & Social Media Marketing for us and clients Improving website location in Google and Bing search resultsResponsible for Website Content Management/ Promotions, Organic Rankings, Analytics & Online Customer Acquisitions Strategies/ Online SalesConducting research & execute on digital strategies like SEO, SMO, AdWords, Display Network, PR and Social Media campaigns for high-end clientsProvide SEO analysis and recommendations in coordination with elements and structure of websites and web pagesPerform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunitiesProvide insight on results, traffic & conversions based on analytics toolsRecommend SEO/Ad opportunities & steer strategy based on analytics data and keyword researchDevelop and implement online marketing strategies with focus on high growth in revenue and ROI in marketing costs. Make recommendations for content changes to new and existing websitesEngage in effective link building, Affiliate campaigns and Marketing PartnershipsDrive the web team to continually adapt to changes in algorithms, technology and marketing techniquesCreate and managing campaigns, coordinates with Team, and generating reportsHelp to create and support marketing content to socialise and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)Activities:Keyword Research: Experience with tools like Word Tracker, Keyword Discovery, Google Adwords Keyword ToolWebmaster tools: Google Webmaster Central/ Analytics, Yahoo and Bing Webmaster CenterClient Interaction: Maintaining client interactions for Client projects on Internet marketing.Implement and execute the marketing plans for various online marketing programs including client engagements and interactions.Report Generation: Various reports/ MIS generation for clients and for internal use.
Requirements: Education and ExperienceA college degree or equivalent experience in Computer Science, Digital Marketing or similar fieldPreferably with BBA, BBM, BBS, MBA, BE, BCA, PGDM or similar education/knowledgeSpecial course in Online Marketing from a good insitute will be an advantage (Optional)Fresher or 1-5 years of experience acceptableMust have a laptop of your ownA scrappy, entrepreneurial attitude that gets high-quality projects done quicklyKnowledge of MS Office / Google Drive (Docs) and Internet Browsing, Social Networks, Web based tools, etc...Required SkillsUnderstanding of technical aspects of SEO, including search ranking factors, information architecture content optimization, and link buildingLaser-sharp focus on key metrics and driven to deliver quantifiable resultsHave a basic understanding of HTML coding and how websites workHands-on experience on online marketing techniques like search engine optimisation (SEO) & search engine marketing (SEM PPC campaigns) on the web & the mobile platformShould have extensive knowledge of GA and other analytics tools to draw insightsShould have a creative bent of mind to be capable of coming up with innovate ideas for website design & online user experienceStrong knowledge on the enhancing brand presence and buzz through social media channels like Facebook, Twitter, YouTube, and other emerging social media forumsShould have excellent communication & presentation skillsDemonstrated ability to create programs that increase revenue and generate customer acquisition, conversion and retentionBonus SkillsKnowledge of one of the designing tools like Photoshop, AI and Corel Draw would be a bonus point Google Adwords Certification is an added plus to the profileKnowledge of In-bound marketing________________________________________________________________________________________________Key CompetenciesGood written and oral communication proficiency in English. Should be conversant in your regional language and Hindi would be added advantage'Getting Things Done' is the mantra of your life and Goal drivenAdaptability, Persuasiveness, Resilience and tenacity and Stress toleranceBeing patient, understanding and Good listenerDemonstrate the ability to Multi Task and PrioritiseFlexible to work in a team as well as independentlyAdaptable to workplace changes and open to flexible work timings Qualities we are looking forImaginative and curious (about almost everything!)Quick to grasp new concepts and learn new skillsThe ability to communicate rationale for ideasExceptional visualisation skills and An eye for detailsProvide and accept constructive feedbackThirst for knowledge and a strong desire to growTechnical  Qualities Excellent problem-solving and analytical abilitiesConstantly seeking to develop yourself by learning new technologies/toolsDeep enough understanding of technology to know what can and can’t be done, and how easy something will beActively involved in marketing and/or startup communities, events, workshops, conferences etc.Not to worry, even if you don't have all of these key skills or education. If you are curious, passionate and willing to learn, we would love to hear from you.We don't care how old you are, how much experience you’ve had, where you went to school or where you have worked. We DO care about how much passionate you are and what you have done though!You don’t have to be a complete professional, we also welcome proactive students who want to work with us. 
Benefits: Work With Us and GetResponsibility: What you do here will have a direct impact on our growthFlexible working hours: We focus on results, not punching a clockPaid time off: You get 15 vacation days and 12 company holidays.Location: Centrally located in Bangalore's tallest building and next to a coolest shopping mall called Orion (but we are shifting soon).Team activities: Team outings, movie wednesdays, attending awesome conferences/events, bowling sports, camping, dining, games– we work hard and have funWe all love perks, so here is what we offerBusiness Cards & T-ShirtsSodexo Meal Pass/CouponFree #URL_229a1321cb7c99fc0a120bc59fa6c0f27dddb2468c2cb2f869f7b2eceb73eeca# SubscriptionGym / Fitness Center MembershipMovie ticket + Pizza twice a month ;)Petrol Expenses / Travel ExpensesUnlimited Coffee / Tea / Badam MilkAll-expense-paid conferences/eventsTickets to Cricket Matches (Regular and IPL)Free book every month from Amazon/FlipkartFree Website (Domain + Hosting) of your ownInteracting with Founders & CEO’s of Top Companies & Interesting StartupsDiscount Coupons : McDonalds, Domino's, GoIbibo, KFC, Coffee Day, Barista, Flipkart, etc…We obviously pay well, give stock options + above perks. *Perks and Stock Option will be given based on your achievement, you have to earn your own perk. However, the biggest perk is working and meeting with insanely smart people.________________________________________________________________________________________________We’re looking for genuinely interested people who are good not just for right now, but for the long term.If you are still reading at this point then you're probably someone we want and we want to get to know you better!Interview processWe don't have complicated multi-level process as corporates. But we do have 2-3 rounds to filter good talent. 1-2 rounds of online interviews, 1 rounds of In-person interviews. Also there will be a small practical exercise component as part of interview process.Shortlisting -> Phone Screen -> Behavioural & Knowledge Round (Online) -> Practical Test -> Face 2 Face or Video Interview - > Offer -> HiredAs it's not a walk-in please do not visit our office location untill you get selected through the Interview Process.How to Apply?If all of this sounds exciting to you, then come work and grow with us. Click on "Apply for this job" button below the post. Apply with your latest resume/details along with a cover letter. Kindly also include links to past work or portfolio as appropriate.Due to the high volume of applications, we regret only shortlisted candidates will be notified.If you want to refer someone who is suitable for this job please do mail details to careers[at]#URL_1da6d86360e93cf06f7f4b83b233c677f56263aff63ad84799e7bcc517ea58de# with subject line "Referring a friend for [Job Post Title] Position"Location : Full Time in BangaloreSalary Range : ₨ 10K – ₨ 22K + 2.0% – 5.0% Equity (Based on performance)
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