Digital PR Executive
Location: GB, LND, London
Employment type: Full-time
Required experience: Mid-Senior level
Industry: Apparel & Fashion
Company profile: Launched in 2010, Lyst is an innovative way to shop for fashion online that’s used by millions every month. Lyst partners with the world’s top fashion brands and stores - from Topshop, Balenciaga, Alexander Wang and Burberry to Saks, Net-A-Porter, Lane Crawford and Barneys - to provide people with a personalised way to discover the fashion they love. Lyst has raised over $20million from a range of all-star investors including Accel Partners (Facebook, Spotify), Balderton (Yoox, MySQL), DFJ (Skype, Hotmail) and the teams behind Michael Kors, Oscar de la Renta and Tory Burch.
Description: The OpportunityLyst is looking for a motivated and creative Digital PR Executive, who will be an integral part of a highly productive team working to drive high levels of search engine visibility for #URL_a69f183972704c332c5f6e0921682f4aaa83530290fed27369bca8d33def9937#.We believe incredible SEO boils down to three core streams of work: Trust, Relevance and Authority. Working under the Digital PR Manager and alongside the Head of Organic Acquisition and wider Comms team, you’ll be tasked with developing our search engine authority on an ongoing basis. The right candidate will have worked in the online fashion/luxury industry, with a proven ability to accelerate search engine visibility for a large website.You’ll have a passion for SEO, be a creative thinker and be confident with managing outreach and link building campaigns at scale, as well as championing the importance of building search engine authority right across the business.Key ResponsibilitiesYou’ll work to facilitate the production of link worthy, useful content and execute on community outreach in order to deliver and scale remarkable marketing initiatives.You will assist them team in concepting and brainstorm creative ideas that work with our link building goals.Additionally, you’ll own our SEO outreach, ensuring that we’re effectively marketing our assets, always centering ourselves for organic success.You’ll work closely with internal teams and selected suppliers to devise and outreach on our high quality link acquisition-led campaigns to positively influence search engine performance.You will be responsible for assisting the Digital PR Manager with the planning; sourcing and analysis of our link building initiatives on an on-going basis, with an emphasis on EXECUTION.Strong team working, communication and project skills are essential, as is an innovative approach to outreach and consumer focused link development.Our CultureDeeply data driven with clear focus on delivering results and moving the needle.Strong team spirit and respect for each other - it’s the number one reason people love working at Lyst.We’re all about collaboration - no one puts themselves or their group ahead of the company and team.Everyone in the team is empowered with lots of autonomy - there’s no room for micromanagers here.Ambitious and fast-paced - we’re changing the way a whole industry works - it’s not meant to be easy!
Requirements: Ability to demonstrate great organisational and project management skills, with an immense degree of focus.Strong team, communication and negotiation skills.Be comfortable with large-scale data sets (traffic data, link data, Adwords data).Have knowledge of both on-page and off-page optimisation and the factors, which influence SEO.An understanding of the norms and tolerances of search engine algorithms, particularly relating to historic search engine updates.Have experience and a passion for driving search engine visibility in competitive markets.Have good commercial sense and be able to spot & exploit opportunities in a pro-active manner.You have entrepreneurial DNA and thrive in autonomous, unstructured, high-energy environments.Preferred Background:You’ll ideally have considerable experience within an SEO role, either at an agency or an in-house role and appropriate experience managing high quality link development and organic marketing.You’ll be able to demonstrate case studies where you’ve substantially improved visibility and traffic levels through your SEO efforts.You’ll have experience with large site architectures, content and link strategy as well as a good knowledge of the latest algorithm updates.You’ll be an effective networker, which you’ve leveraged to develop relationships internally as well as with our contacts and suppliers.Strong understanding of and passion for the fashion ecommerce landscape and fashion industry.
Fraudulent: 0