Marketing Manager
Location: US, NY, New York
Employment type: Full-time
Required experience: Associate
Industry: Computer Software
Function: Marketing
Company profile: Gust is a global platform for the sourcing and management of early-stage investments. Gust enables skilled entrepreneurs to collaborate with the smartest investors by virtually supporting all aspects of the investment relationship, from initial pitch to successful exit.We are a smart group of 30+ employees located in Chelsea, New York City. In our office, you’ll find an open layout of people that are energetic, move quickly, speak 10 languages, and collaborate incessantly. Breakfast on Mondays, lunch on Wednesdays, Company happy hours, and full-day outings are woven into our social fabric.We have fun, but are serious about providing the best experience for our users. Together, we make it happen. We recently won the 2014 SIIA CODiE Award for Best Business Directory and previously won 2013 and 2012 SIIA CODiE Awards For Best Collaboration/Social Networking Solution. Gust also won the UK Government's inaugural 2013 GREAT Tech Award for Best Finance Technology Start-up. Other awards that Gust has won include the 2012 SWIFT Innotribe Most Innovative Financial Technology Company in North America and Breakthrough Angel Product of the Year in 2011 by EBAN (the European Business Angel Network association). Our goals are clear, our ambitions are high, and our team is stacked.If you are interested in joining the Gust team, please select one of the current openings to apply.
Description: Gust, the world’s largest online platform for entrepreneurs and early stage investors, is seeking a creative, results-oriented Marketing Manager to join our Marketing team.This position requires an experienced marketing manager to work across channels and diverse areas of marketing including awareness, acquisition, engagement, and retention.RESPONSIBILITIESUndertake a variety of roles on the Marketing team, including, but not limited to, community management, event management, content development, creative development, PR management, media/channel management, and other duties as assigned by the Director of MarketingExecute all necessary market research and planning effortsManage the CRM program and collaborate with product management team to increase user engagement and retentionEvaluate and optimize the website experience for acquisitionTest marketing channels and mix to maximize conversion from new and existing users to premium/paid products and minimize cost-per-acquisitionRepresent the company in suitable industry events and be an active presence in the startup/early stage investing ecosystemManage cross-functional and third-party teams to launch products and achieve designated marketing objectivesContinuously enhance current measurement and reporting of marketing activities to communicate marketing activities and efficacy
Requirements: 3-5 years of marketing experienceExcellent writing skillsExperience managing social media communitiesExperience working on cross-channel acquisition campaignsExperience analyzing and presenting marketing activities and performance dataExperience collaborating with teams and other disciplinesGenuine interest in the startup environment and culturePERSONAL ATTRIBUTESPassionate, committed, with high-level of energy and positive attitudeSuperb interpersonal skills; highly developed communication and negotiation skillsHighly collaborative personality to foster teamwork across divisionsAccustomed to and comfortable with bottom-line accountability
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