Mobile Acquisition Manager
Location: GR, I, Athens
Employment type: Full-time
Required experience: Mid-Senior level
Industry: Internet
Function: Marketing
Company profile: Who is AbZorba Games?Founded in 2011 we pride ourselves on creating superb, high-quality multiplayer games that entertain and engage gamers all across the globe. We focus on excellence of execution and push ourselves hard in this fast moving industry whilst enjoying every minute.In our three years we have:Launched our flagship Live Blackjack on Android attaining over 2m gamersAmassed over 5 million installs and still growingAttained the #1 Casino Game iTunes USAExpanded our Hub of Fun™ games portfolio to 17 published gamesGrown our talented team to ten - so farCo-Founded the industry facing International Social Games Association (ISGA)What are our core values?Our core values are integrity, passion and innovation and reward those who bring these attributes to the team. We demand the highest standards in creativity, quality and commitment in ourselves and of our products.What is AbZorba offering?A world leading gaming company renowned in its sector for quality gaming products in a fast paced, hot sector. We pride ourselves on being a dedicated passionate team ready to grow still further and yet with a fair and ambitious work ethic.We provide competitive compensation and rewards with personal and company bonus schemes in place - we reward when ever we want and can not just at the end of the year.We have just moved to light, new offices in the heart of Athens furnished with amazing Mazi Mi chairs, yes we take your sitting seriously. We have also included the all important and inevitable techie creative area with an over-used foozball table!
Description: Growth through thorough knowledge and understanding of the mobile acquisition and advertising landscape with a key objective of revenues and return of investment (ROI).This role requires strong analytical skills which make a direct impact on the growth of our business. Whether you are managing ad budgets across social (Facebook, Twitter etc.), providing internal teams with social advertising performance metrics or project managing campaigns, you will need to champion everything social to deliver awesome engagement and ROI.What will I be responsible for?Take ownership of user acquisition efforts on iOS and Android;Build the high-level strategy and execute down to implementation, optimization and reporting of UA effortsWork with and identify new partners, platform and optimization opportunities to drive campaign performanceDefining critical KPIs to measure segment profitabilityDaily, weekly, and quarterly budget forecasting and reporting of resultsDeveloping test plans, measuring performance, and making testing-based recommendations.Work directly with the artists/designers to create performing acquisition creativeWork with the external partners (Facebook, mobile ad networks, agencies…) to implement budget spend through efficient work processesCross-functional work with the CRM team to consolidate efforts on retention and reactivationPartnering with International and Localization teams to support international advertising as appropriateCommunicating to the game and marketing teams
Requirements: Strong analytical skills and experience working in metrics-based companies.Intuitive grasp of data and strong Excel skillsGenuine interest in social, gaming, analytics and advertising (a must).Customer centric with great passion for direct to consumer marketingExtremely organized with high attention to detailExperience with online user acquisition (Facebook and Mobile)Experience in social / mobile Freemium game industryOutstanding communication skills – both written and spokenExcellent negotiation skills
Benefits:  What is AbZorba offering?A world leading gaming company renowned in its sector for quality gaming products in a fast paced, hot sector. We pride ourselves on being a dedicated passionate team ready to grow still further and yet with a fair and ambitious work ethic.We provide competitive compensation and rewards with personal and company bonus schemes in place - we reward when ever we want and can not just at the end of the year.We have just moved to light, new offices in the heart of Athens furnished with amazing Mazi Mi chairs, yes we take your sitting seriously. We have also included the all important and inevitable techie creative area with an over-used foozball table!
Fraudulent: 0