Performance Marketing Director
Location: GB, LND, London
Department: Marketing
Function: Marketing
Company profile: Want to build a 21st century financial service?We're convinced that that there is a need for innovation in financial services and that current banks will not be the ones providing this. Instead this innovation will come from companies like TransferWise and we're on a hunt for great minds who think like we do.
Description: Co-founded by Skype’s first employee and backed by some of the planet's most experienced innovators, including Sir Richard Branson & Facebook's first investor Peter Thiel, we're disrupting the world of currency & international money transfer. That means flipping a gazillion dollar industry on its head and taking power away from banks and the establishment.Located in the heart of Old Street, we’re right at the hub of London’s startup scene, we’re growing at an extraordinary rate and looking for exceptional talent to jump on board.We’re currently 200 people strong and handling many millions of pounds daily.If you’re looking for a stuffy financial company, the back button beckons, if you want to be part of something innovative and truly exciting, read on.
Requirements: We're looking for a Performance Marketing Director to lead all our performance digital marketing activities.We believe that growth comes from delivering an incredible experience to our customers.  We’re proud of having the best product in the market today. Our customers trust us and are more likely to use us than their stuffy old bank. Today a significant portion of our customers discover TransferWise through performance marketing. We believe we can grow that number significantly in the next 12 months.  We’re looking for a Performance Marketing Director to help lead the charge.At TransferWise we work in autonomous independent teams all focussed on KPIs that make a difference to our customers and help grow TransferWise.As Performance Marketing Director you’ll be completely empowered to deliver a step change in our performance marketingYou’ll be working with our team of performance marketing rock starsYou’ll be empowered to choose which channels to develop and howWe don’t operate with a budget, you have a CPA target and it's up to you how and where you push maximise volumeYou’ll have access to our granular custom tracking data platformYou’ll have a team of developers and a product manager at your disposal and will be encouraged to make wide ranging changes to the product to improve conversion rates and hence traffic growthIn the immediate term you will be responsible for:Developing Facebook as a channel, and growing volume and conversions from facebook users as we expand into new markets and customer segmentsCapitalise on our marketing leading position in paid search and build out volume globallyContinue to grow our foot print through our relationships with affiliatesStart to develop and step change SEO as a channelIn each of the above areas you will continue to develop and build out our team and our investments. Must Haves: Hands on performance marketerYou will have depth in a performance marketing discipline and live and breath data, conversion rates, CTRs, CPAs, conversion ratesYou will have incredible depth in at least one channel ideally Facebook or GoogleYou aren’t looking for a “people management” role – but are still very hands on in developing new channels Strategic thinkerYou’ll have an understanding of the developing AdTech landscape, and how Google, Facebook and publishers are developing their routes to marketYou’ll have a deep understanding of bidding in all its guises and have hands on experience in using bid management tools and enginesYou’ll have a deep understanding of how tracking and retargeting on the internet worksYou will be comfortable with creating dashboards of performance KPIs and sharing with the broader business for context LeaderYou will have an ability to think strategically about channel mix in reaching our audience and have and understanding of the flaws and benefits of attribution models and how and when to use them ProductYou have an understanding that traffic and product (our website) have a symbiotic relationshipYou are comfortable with working with a  product manager and developers in helping prioritise features that help drive user growth in performance marketing
Benefits: Apart from all-expenses-paid company holidays twice a year (which are completely insane) stock options in one of Europe’s most hotly tipped startups, a sexy laptop of your choice and team lunches every Friday, you won’t get much in the way of extras. However, we will give you 25 days holiday a year (plus public holidays), a fun, friendly atmosphere, plenty of opportunities to grow and the chance to be part of our little revolution. Oh, and coffee, there’s plenty of coffee.
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