Head of Marketing
Location: US, CA, Menlo Park
Employment type: Full-time
Required experience: Mid-Senior level
Required education: Bachelor's Degree
Industry: Computer Software
Function: Marketing
Company profile: Transifex is a SaaS continuous localization platform powering the process of launching products into multiple languages for companies with rapid development cycles. To date, Transifex has simplified the localization process for over 15,000 projects and more than 150,000 users. Customers include Coursera, Waze, Eventbrite, reddit, Disqus and Firefox.
Description: We are seeking a Brand measurement/Insights professional/Head of marketing who is passionate about technology, innovation and growth to join our local team. The successful candidate must have strong experience in brand measurement/tracking and ideally will have developed and managed product marketing programs in an Internet company. He or she must thrive with cross-functional teams and exhibit excellent analytical and communication skills. This is a full time position based in our Menlo Park, CA office.We're Transifex, a startup company based in downtown Menlo Park, California - right across from the train station.   Take a look at our website to see if we're the sort of company you would jive well with. We are going global...we are global....and we work with the software community to go global.  ResponsibilitiesMain responsibility:  Execute to put in place all of the Marketing Plumbing!Lead market assessment, quantitative analysis, qualitative feedback, and represent the voice of the market internally with Product Management and EngineeringDemonstrate a strong understanding of the broader Transifex ecosystem to develop strategic product feedback and positioningLead market segmentation efforts to prioritize overall opportunities for brand and national-local business productsPlan and lead cross-functional efforts to drive successful product beta programs and launches for advertising and agency clients, globallyPartner effectively with Product Management and outbound marketing to lead world-class product marketing communications for all new business productsCommunicate the value proposition of new products to all go-to-market teams and ensure that effective sales support materials and packages are createdDrive product adoption and usage rates by supporting market facing programs and effective product launch supportTo create the Transifex brand into a world-class name and feelThis marketing executive is responsible for understanding how all of these pieces fit together from a branding perspective, and then creating and implementing the corresponding brand strategy and marketing programs to follow through on its vision.He/she will be in charge of naming, social messaging, and oversight of collateralThe marketing leader will oversee strategic brand positioning - framing to facilitate strategic goals- and then follow through with implementationCreate the Transifex brand into a world-class name and feel. This includes content  creation, blogging, conference speaking (for Transifex team members and him/herself as appropriate), top press lists, website content, and thought leadershipPress Relationship Management - Sourcing, curating, engaging and managing relationships with its press contacts to  facilitate brand building • Work with the Transifex leadership team on competitive analysis; identify comparable organizations and key market factors, and manage the research team on researching and analyzing these factorsLead research to conduct market research to provide new potential ideas for improving Transifex market positioningThrough targeted research identify market conditions that might impact Transifex’s direction and gather data to assist in key business decisions
Requirements: Requirements• BA/BS degree required• 5+ years professional experience• 2+ years working in a product marketing capacity (partnered closely with product management and/or engineering to represent market requirements and with sales to support product launches)• Experience with the media buying, planning process, and executing on marketing infrastructure (MA, SFA, CRM, etc)• Build planning tools in agencies for media buying is a plus• Previous background in online advertising, preferably with exposure to brands in key verticals including retail, entertainment, eCommerce • Strong quantitative analytical ability and excellent written and oral communication skills• Demonstrated capacity to communicate complex, large-scale concepts clearly and simply• Comfort in a face-paced, entrepreneurial, start-up environment• Marketing experience with an industry leading technology and consumer brand and/or with an advertising or marketing services firm with leading consumer brand clients• Public relations experience including existing press relationships• Track record of creating and launching effective marketing campaigns• Experience with brand development and new products/services a plus• Thought leadership experience with brand content desirable• Some market research and competitive analysis experience strongly preferred• Demonstrated strategic marketing abilities with the capacity to also be “hands on” and tactical for implementation• Must be mission driven and passionate about the innovative and entrepreneurial environment of Transifex• Data driven foundation behind marketing strategy and campaigns
Benefits: About Transifex  (#URL_cef50181b1e2386ac4ec9e7a37ef05017522219167b933d0f5e78d34b5ab0970#)Transifex is a Menlo Park, Calif. based company.   The Transifex localization management platform helps companies manage, translate, collaborate and automate the overall localization process. The sophisticated technology underlying the Transifex platform allows companies to integrate localization directly into their continuous development process, streamlining the entire experience.Transifex is a cloud-based application built to help technology companies manage localization of almost any kind of digital content from web apps and websites, video subtitles, marketing content, documentation, and more.Transifex gives Developers, Product Managers and Architects the power, flexibility and control they require, while providing Marketers a fast, consistent and collaborative platform to quickly get projects live. Transifex allows Developers, Translators, Product Managers and Marketing Managers to all work together to create and deliver exceptional localized online experiences.A few additional highlights:Team is growing and are awesome folksStartup environmment and a fun place!Yes! We have great revenue! -- High growthOur customers include Eventrbrite, Coursera, Jawbone, Waze, Disqus, Nokia, Prezi, Wowzer, to name a few of the more than 12,000 software projects & 1800,000+ users under the Transifex umbrella!Downtown Menlo Park, close to Caltrain Station, restaurants, coffee shopsClose to Stanford University and downtown Palo AltoGreat health benefits including vision/dentalSend resume to #EMAIL_bf43d17108a7ac53533b5839a043faef6650c30454494c83c3c3c18e6eae6d77#
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