Inbound Online Marketer / Growth Hacker at Epignosis
Department: Marketing
Employment type: Full-time
Required experience: Mid-Senior level
Industry: Marketing and Advertising
Function: Marketing
Company profile: StartTech Ventures is the investment & incubation arm of the Materializing Innovation Group and has three functions: Seed Fund, Incubator and Business Angel Network. We build on the experience its people gained out of starting Virtual Trip, the first successful student start-up in Greece, spinning out more than 10 high-tech companies and creating a next generation startup accelerator via introducing the "Entrepreneurial Ecosystem" concept; supporting high-growth businesses to take advantage of economies of scale without compromising flexibility and strong entrepreneurial drive. Our portfolio includes amazing tech companies such as eFront e-Learning, AbZorba Games, TalentLMS, Psycholate and SOLO Gateway. We publish job openings both for the StartTech Ventures incubator and the CoLab Athens coworking space as well as for our posrtfolio companies.
Description: We’re looking for a talented and ambitious inbound marketer/growth hacker with previous startup experience and a proven track record of profitably acquiring new users for online subscription or lead generation business. This role is part marketing genius, part analytics/testing and part funnel optimization. Your job is to work across all aspects of the business using state-of-the-art tools and techniques to flat out grow the paying customer base of epignosis (both for eFront and talentLMS / #URL_23a8409babd8ae0260244d3610b8d7f88495e3eb1fe730b82be2be57e51508b9# and #URL_f2d2f1ea3f9fcc75026b0724e3bf7d48700d249cba7828de9651dc64a2a8c716#).Key Responsibilities:Designing/tweaking layouts & writing instructional content for ebooks, whitepapers, blogs, presentations, posts on influencer blogger sites, etc.Understanding and creating content that aligns with our customer personas’ interests and needs.Developing new types of content and offers from scratch to address problems or gaps in our content strategy.Creatively discovering partners and channels to find ROI-positive areas of user  acquisition opportunity.Analysing metrics and analytics to optimize campaigns, pricing, acquisition funnel and other key variables in “real time”.Managing an ad budget across numerous acquisition channels to optimize for ROI.Interfacing with ad networks (entering and managing campaigns, creative, optimization, payments) and social media to develop and optimize winning campaigns.Evaluating potential partnerships on an acquisition-ROI basis, and working with  chosen partners to execute profitable campaigns.Optimizing life time value (LTV) and longer-term revenue metrics over time.
Requirements: The Ideal Candidate:A minimum 1-year of marketing and content creation experience, ideally within a start up environment.Consistently perform and love getting into the detail in a fast paced start-up team.Can understand and apply traditional / non-traditional growth hacking techniques.Fluency in analytics tools such as Google Analytics, Hootsuite, Optimizely, etc.A love and knack for writing both brief and in-depth content.Some basic design skills using tools like PowerPoint, Photoshop, and InDesign.
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