SEO Manager
Location: GB, LND, London
Employment type: Full-time
Required experience: Mid-Senior level
Industry: Apparel & Fashion
Company profile: Launched in 2010, Lyst is an innovative way to shop for fashion online that’s used by millions every month. Lyst partners with the world’s top fashion brands and stores - from Topshop, Balenciaga, Alexander Wang and Burberry to Saks, Net-A-Porter, Lane Crawford and Barneys - to provide people with a personalised way to discover the fashion they love. Lyst has raised over $20million from a range of all-star investors including Accel Partners (Facebook, Spotify), Balderton (Yoox, MySQL), DFJ (Skype, Hotmail) and the teams behind Michael Kors, Oscar de la Renta and Tory Burch.
Description: The OpportunityLyst is looking for a highly skilled and analytical SEO Manager to help accelerate the natural search visibility for Lyst. You are an expert in your field, have experience scaling organic traffic across websites with millions of pages, and can come up with creative solutions to deliver against traffic and revenue #URL_8934e00c931671543f7bfe12f32c82cea379411d703cf10cb3b1cd32506fecc5# alongside the Head of Organic Acquisition, you will play an integral part of a highly productive, effective and data-driven team working to deliver remarkable levels of growth for #URL_a69f183972704c332c5f6e0921682f4aaa83530290fed27369bca8d33def9937#We believe incredible SEO boils down to three core streams of work: Trust, Relevance and Authority and you’ll be tasked with developing our search engine authority on an ongoing basis. The right candidate will have worked in the online fashion/luxury industry, with previous case studies to prove their experience and expertise.You’ll have a passion for SEO, be a creative thinker and be confident managing large data sets. You’ll also championing the importance of building search engine authority right across the business.Key ResponsibilitiesDevelop and deliver the SEO strategy to increase search engine visibility and drive organic search traffic and revenue for Lyst across all platforms.Define, prioritize and execute key SEO initiatives, including keyword analysis, content development, technical audits, internal linking efficiency and competitor analysis.Build website authority to deliver long term improvements of organic channel.Work with Digital PR, Comms and Marketing teams to develop, influence and support the creation and delivery of exceptional, link-worthy content marketing and social initiatives.Work closely with engineering and product teams to ensure all product features are consistent with SEO strategy.Work alongside the Head of Organic Acquisition and Product team to prioritize and manage the development roadmap to ensure SEO initiatives are being delivered.Our CultureDeeply data driven with clear focus on delivering results and moving the needle.Strong team spirit and respect for each other - it’s the number one reason people love working at Lyst.We’re all about collaboration - no one puts themselves or their group ahead of the company and team.Everyone in the team is empowered with lots of autonomy - there’s no room for micromanagers here.Ambitious and fast-paced - we’re changing the way a whole industry works - it’s not meant to be easy!
Requirements: Significant, relevant SEO experience (ideally in e-commerce or competitive online industry).You have experience working with large (multi-million page)  websites and delivering content and link strategy.In depth SEO knowledge- you know what works, and how to deliver growth for the channel.You are up to date with all of the latest algorithm updates and understand the complexities and nuances of the search landscape as we go into 2015.You’re highly analytical, very comfortable with raw data, and love continually making things better for users, while at the same time fulfilling the requirements of organic growth.You’re also very creative and are constantly coming up with new, imaginative solutions to solve some of the hardest problems in SEO.Excellent attention to detail.Strong communication skills.You are proactive, positive and can thrive in an entrepreneurial environment.Good understanding of the Digital Marketing landscape, and emerging platforms and technologies.Preferred Background:You’ll ideally have considerable experience within an top tier SEO role, either at an agency or in-house.You’ll be able to demonstrate case studies where you’ve substantially improved visibility and traffic levels through your SEO efforts.You’ll have experience with large site architectures, content and link strategy as well as a good knowledge of the latest algorithm updates.You’ll be an effective networker, which you’ve leveraged to develop relationships internally as well as with our contacts and suppliers.Strong understanding of and passion for the fashion ecommerce landscape and fashion industry.
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