Digital Marketing Coordinator
Location: US, FL, St. Petersburg
Employment type: Full-time
Required experience: Entry level
Industry: Marketing and Advertising
Company profile: Founded in 1999, PowerChord is a leader in Digital Brand Management, specializing in the development of online channel management software that allows organizations to manage their brand and retail sales through an independent sales channel. The PowerChord Dealer Network System provides the independent dealer with a world class online retail presence; the objective is to drive business to the dealer’s web presence and ensure every dealer represents the client’s brand and products accurately, attractively and effectively.  As the success of our system grows we desire to retain our “small company” feel, valuing our employees, their families and our clients. We reward innovation, hard work and unconventional thought. We’re a fast-paced, energetic group that strives to get the job done right. Our collaborative efforts and progressive thinking have landed us on Tampa Bay’s Fast 50 list in 2010 and again in 2012. If our expectations meet yours come join our team.
Description: PowerChord is seeking a Digital Marketing Coordinator who will be responsible for assisting with all aspects of the digital marketing team from email marketing, paid media, analytics, SEO and more.  The primary responsibility of the Digital Marketing Coordinator will be to manage the distribution of content and creative assets for all digital marketing campaigns.  The Digital Marketing Coordinator will be a central member of the digital marketing team and will assist in owning the coordination of deliverables from beginning to end for digital marketing plans in accordance with campaign calendars and specified timelines by working with the appropriate creative, account and digital marketing team members.The ideal candidate will hit the ground running and thrive in a fast paced, extremely detail oriented, go-getter environment and exudes a raw passion for getting things done.  Absolutely must be the ultimate self-starter and team player with a keen ability to quickly identify areas of opportunity to create procedures that increase efficiencies, scalability and effectiveness of digital campaign deployment.  The Digital Marketing Coordinator will also understand the lifecycle of digital campaign creation to creative development to execution.
Requirements: Ensure creative team understands all components of campaign including ad specs, landing pages, campaign goals, requirements and timelinesBe sole point of contact for internal communications with creative teamCreate a checklist to ensure all creative elements are in place and on time for any campaign launchAssist in discussions for creative revisions and provide best practices on execution to ensure technical considerations are taken into accountCoordinate testing of new ad formats, sizes, ad copy, etc.Creative testing and QA of all ad types (text, gif/jpg, flash, video, rich media, etc.)Troubleshoot and resolve any technical ad issuesExecute change requests and revisionsManage tagging/tracking of campaignsMaintain daily/weekly deliverables and setup status tracking on all deliverables with regular communication with the creative teamCreate and publish landing pages as requiredAssist with date pulls, reporting & analytics for SEO, paid media and emailPerform quality control audits on email marketing campaignsAssist with client presentations for digital marketing campaigns Hard Skills:1-2 years of digital marketing experienceExcellent oral and written communication skills, with an emphasis on grammar and copywritingWorking knowledge of HTML/CSS and/or JavascriptStrong Excel skillsAdobe Creative Suite a plusGoogle Analytics a plusAdvanced HTML skills a plusExperience with Google AdWords / Bing AdCenterKnowledge of email marketing technologyFamiliarity with web graphics a plusSoft Skills:Dedication to delivering a high level of serviceEfficient systematic approach, excellent time managementMust be able to work effectively as an individual as well as within a teamAbility to prioritize and manage multiple tasks simultaneously in a fast-paced working environmentExtreme attention to detail and strong organizational skills with experience prioritizing multiple deadlinesHigh level of initiative
Benefits: We hire talented people so you won’t be micromanaged14 days of vacation your first year – woo hoo!Unlimited coffee, cold beverages & snacksFlexible work schedule 7 a.m. to 7 p.m. (8 consecutive hours of your choice)Health is important – $20 per month covers medical, dental, vision, life, AADD & disability insuranceMonthly catered company Lunch & Learns (informative yet comical & employee presented)Annual Summer Bash – Our CEO (and former rocker) knows how to throw a partyNo dry cleaning needed – shorts and flip flops will doWe help you save (co. matched IRA), encourage you to learn (Tuition Assistance Plan), and want you to grow with us (we love promoting from within)For more information about our company, products, services and clients please visit us at #URL_af4e42913fcc7707bf70fd30392ca2587bbf2fce8d585c2863c82b0b3e85f5b8#.PowerChord is an equal opportunity employer.Must be legally eligible to be employed in the United States without sponsorship/transfer.
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