Vice President of Marketing
Location: US, CA, Mountain View
Department: Marketing
Employment type: Full-time
Required experience: Executive
Required education: Master's Degree
Industry: Marketing and Advertising
Function: Marketing
Company profile: Electus believes in long-term relationships with our candidates. We provide a combination of recruiting expertise, data, and industry experience to help you find an ideal match for your current skills and future aspirations. Our close working relationships with our clients allow us to offer you opportunities not available to the general public.As a job seeker, when you are dealing with Electus Recruiting, you are dealing with a reputable recruitment firm that only hires intelligent, knowledgeable and dedicated recruiters whose job it is to assist you in furthering your career ambitions. Our recruiters take every measure possible to put job seeker concerns before profitability.  We are very careful about the clients whom we take on. We preach open communication and take every step available to make the interviewing, negotiation and job offer process fast, simple and lucrative.
Description: Help Drive the Growth of an Industry Leading Research Firm on the Cutting Edge of Changes in the Nature of Work and the Workforce. As a member of the executive team, the Vice President of Marketing will report to the President and lead Staffing Industry Analysts marketing efforts on a global basis. This is a key role in a company that relies on marketing to drive interest in its core research membership business and attendance at its conferences and events.Specific duties include but are not limited to the following:Working collaboratively as a key executive on the SIA leadership team to develop business strategy, and plan and implement a comprehensive marketing strategy for the company’s B2B oriented conferences, events, research and related products.Hands on leadership of the development, design, management, and execution of marketing and PR programs for SIA research memberships, including Corporate Membership, CWS Council and other research.Leadership in the marketing of events as well as maintaining and growing current events portfolio. The events portfolio includes conferences, webinars, training/certification and other physical and online events.Building and developing our proprietary client database and database marketing efforts,Driving the overall look and feel of SIA’s brand as presented through our marketing collateral, conference materials, web and email marketing and print products.Developing the product marketing strategy for core SIA products.Driving expansion of SIA’s outreach and marketing on a global basis, with a particular emphasis in the UK and APAC.
Requirements: The ideal candidate will demonstrate the following skills and abilities:Experienced Marketing Executive –  Minimum 15+ years of experience in Marketing and Brand Development leadership roles and ideally have specific experience in Research, Publishing, Conferences and Events. You are particularly strong in “productizing” a service offering in a B2B setting.Strategic Thinking – You have solid business judgment and analysis skills and are able to help a leadership team build products and strategies that generate long terms success and positive ROI. You are a flexible, creative thinker with good ideas and the ability to execute them in a way that grows both sales and profits. You can easily provide examples where you’ve done it.Business to Business Marketing Skills – You have experience marketing in a business to business environment using digital, print and other communication methods.Leadership Skills – You have led and developed teams and shown a track record for raising the effectiveness and productivity of your marketing team. You get more done with less and have left behind a trail of happy team members who learned, grew and delivered under your leadership.Social media marketing – You have led social media campaigns and are able to grow a brand through a variety of the latest social media platforms including LinkedIn, Twitter and Facebook.Database Marketing – You have built up, managed, grown and improved customer databases and are comfortable managing CRM systems, direct marketing, marketing analytics, database maintenance and list development.Writing Experience – You are a solid copy writer and have marketing oriented writing experience targeted at an executive level business audience. You are able to coach, edit and develop other members of your team to improve the overall execution of the team in this area.Global Experience – You have worked across borders in marketing and are comfortable driving a marketing team that is increasingly reaching a global audience.Communication Skills - You are comfortable interacting with our customers, including CEO’s, top executives, HR and Procurement Managers, to better understand their needs and to drive the growth of our products and services. Internally you communicate clearly, candidly and appropriately across organizational lines and within your own organization. People love working with you and will tell us why.Vision – You can see both the forest and the trees and can master the details that need to be delivered in the short term, while keeping the big picture in mind and focusing on the most critical elements for long-term success.Execution Oriented – You get the right stuff done day-in and day-out. You meet every deadline. You’ve achieved significant results fast, and you can prove it with hard facts from previous jobs. You can lead when needed and you don’t hesitate to roll up your sleeves and contribute on your own when you have to.People want to work with you again. They respect you, they trust you and they learn from you. Everyone knows that you’re a problem solver with a positive attitude. Challenges get met when you’re around. You’re comfortable working in a flexible team environment and are eager to lend a hand as needed. You own up to mistakes quickly. You pull your own weight and you do it with a smile. A major plus would be experience in one or more of the following:The staffing industry (at either a supplier or buyer of staffing services) The HR services industryAn analyst firm (e.g. Gartner, Corporate Executive Board, IDC, Aberdeen, Forrester, etc.)A management consulting firm (e.g. McKinsey, BCG, Accenture, etc.) Salesforce or netsuite as a CRM system
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