Content Marketing Manager 
Location: US, CA, Burbank
Company profile: The front door to most businesses is online. Connectivity allows business owners know every first impression. We are passionate about providing customer intelligence solutions to business owners. Connectivity is a rapidly growing venture backed technology company… We think big and move fast. Please visit #URL_1fddf30a8cda1e29d42a2add75f99d2c0cbda4e798c9de439800ef27d307e955# to learn more. Proven leadership team with extensive startup experience.Currently has 92,000+ paying customers on their SaaS platform and growing.Raised $6.35M in a Series A funding round led by proven venture capital investors and angels including:Proven venture capital firms, Greycroft Partners (#URL_e92f987773d20ba70d8539741ac1f9e142610a3a12331737e85f0700395bbc90#)Rincon Ventures (#URL_f7f868790176237852cc0f3074e41e211c3d7742082c0e8a4621269786a55a65#)Daher Capital (#URL_f31cd231df8a07ac7db3f10f35e02185990af8490ab3102628cd870d073671b8#)Double M Partners (#URL_a6f4784a8d2cf3465d52ecd2c7bbe998421c215299e46ae85c16d4375d11c289#)TenOneTen Ventures (#URL_10907ca068f4b651c315af4a1cc391400769b3ebd69cd834f8c3974aa67e39f7#)Eytan Elbaz (#URL_affdeedbfaf2b202ec2d696d87161f266be36f3da8ecf80dd67cdac1f4ba9738#)Team of 24+ with plans to grow to 60+ by end of year.
Description: THE COMPANY: CONNECTIVITY (#URL_1fddf30a8cda1e29d42a2add75f99d2c0cbda4e798c9de439800ef27d307e955#)Connectivity provides customer intelligence solutions for businesses. Our all-in-one SaaS platform ties in all aspects of directory and social media technology to allow businesses to identify their best customers, understand customer opinions and recognize their competition. The platform helps businesses get their businesses noticed, identify customer segments, areas of concentration and future growth opportunities. To learn more about us, please visit #URL_1fddf30a8cda1e29d42a2add75f99d2c0cbda4e798c9de439800ef27d307e955#.Proven leadership team with extensive startup experience.Currently has 92,000+ paying customers on their SaaS platform and growing.Raised $6.35M in a Series A funding round led by proven venture capital investors and angels including:Proven venture capital firms, Greycroft Partners (#URL_e92f987773d20ba70d8539741ac1f9e142610a3a12331737e85f0700395bbc90#)Rincon Ventures (#URL_f7f868790176237852cc0f3074e41e211c3d7742082c0e8a4621269786a55a65#)Daher Capital (#URL_f31cd231df8a07ac7db3f10f35e02185990af8490ab3102628cd870d073671b8#)Double M Partners (#URL_a6f4784a8d2cf3465d52ecd2c7bbe998421c215299e46ae85c16d4375d11c289#)TenOneTen Ventures (#URL_10907ca068f4b651c315af4a1cc391400769b3ebd69cd834f8c3974aa67e39f7#)Eytan Elbaz (#URL_affdeedbfaf2b202ec2d696d87161f266be36f3da8ecf80dd67cdac1f4ba9738#)Team of 26+ professionals with plans to grow to 60+ by end of year.THE OPPORTUNITY: MARKETING CONTENT MANAGER We're looking for a Marketing Manager with strong B2B marketing and content background. In this role you'll be responsible for developing ongoing articles, stories and research for our brand’s digital publications including: whitepapers, eBooks, presentations, emails, videos, case studies, web copy, webinars and the blog. We're looking for someone with a passion for writing, while also having a strong interest in managing content campaigns from start to finish. You'll be working with many different stakeholders throughout the business, especially within the sales team.You must understand how information is read and interacted within a digital space, specifically in B2B segments. You'll ultimately be responsible for engaging leads and driving those leads through the sales funnel.Specifically... Structure and manage integrated content campaign calendarProduce conversion-driven marketing collateral and manage content marketing programs (email nurture campaigns, the Connectivity blog, eBooks, white papers, website content, landing page content, ad copy)Develop and improve sales positioning and collateral (case studies, sales decks, talk tracks, emails, client training materials)Establish and run Connectivity’s webinar program (create engaging presentations, find speakers, moderate webinar)Create content that can be used to generate leadsManage Connectivity’s SEO strategy; ensuring all produced content is optimized for search.Create and develop new social media strategiesManage our online reputation (respond to reviews, monitor online sentiment, manage client referrals)Work with our stats engineer to develop unique data studies with data that lives within our productWork with graphic designer and web developer to complete projectsWill be measured against key KPIs that track engagement & success of content campaigns –work with Sales & Marketing Ops Manager to effectively track campaigns
Requirements: REQUIREMENTS/QUALIFICATIONS/ATTRIBUTESEDUCATION: BA or greater in journalism, marketing or other related degreeEXPERIENCE: 2-6 years of experience working in a content-focused role on a B2B marketing teamGeneral understanding of listings management and online review managementExperience marketing to agencies, enterprises or mid-market companiesStrong market research background requiredExperience managing vendor relationshipsSEO ExperienceExperience producing content for data-driven marketing programsExperience running or speaking on webinarsMust be able to provide several work samples (email copy, whitepapers, case studies, sales decks) 
Benefits: WHY CONNECTIVITY?Competitive salary + very generous benefits + equity/upside.You will join a very well-funded, profitable startup that is building industry leading customer insight and intelligence technology.Because we are a fun, fast-paced, entrepreneurial company with that environment that empowers you to drive results.Brand new 14,000 sq. ft. office in downtown Burbank.Enjoy catered lunches, daily!
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