Director of PR & Communications
Location: US, , New York or San Francisco
Department: Marketing
Function: Marketing
Company profile: InVision is a venture-backed startup working to create the world's best design communication and collaboration platform.We're passionate about finding ways to improve how companies think about their design process. That's why designers at so many of the worlds most beloved startups, agencies and corporations use InVision every day.
Description: InVision is the world’s leading design collaboration platform.We enable companies of all sizes to discover the power of design-driven product development.  That’s why designers, product managers, marketers and other stakeholders at so many of the world's most loved designers, agencies, & corporations use InVision every day, including Zappos, Evernote, AirBnB, and Yammer.Built to foster collaboration and iteration, InVision helps our clients design, review and user-test a product before writing a single line of code, with tools for design prototyping, feedback, task management and version control.We’re well-funded and venture-backed by prominent investors including FirstMark Capital and Tiger Global Management.We're looking for a Director of Communications to lead the organization's Communications & Public Relations efforts. You'll build a PR strategy and team to produce, publish, and place content, create and manage relationships with the industry and media, and build brand awareness and thought leadership for InVision.
Requirements: You will be responsible for the following:Work with the CEO and VP of Marketing to create, iterate, and own our PR & External Communications strategy based on quantitative & qualitative insights.Manage a PR team / agency to create and place high quality, targeted content to establish InVision as a thought leader in design.Manage relationships with the best journalists in the world, working together to place unique, high quality content that builds brand awareness and drive signups.Come up with innovative ways to create, repurpose, and get our content placed so it gets found by our target audience.Identify and manage relationships with influencers and partners to secure co-marketing and cross-promotion opportunities.Identify and secure guest posting opportunities and work back with the Director of Content Marketing and/or freelance writers to produce, publish and promote the content.Help us create, promote and manage recurring digital events, such as hackathons, webinars, etc.Monitor key metrics and iterate based on insights.About YouYou have the following characteristics:A media rockstar with at least 5 years experience in Communications & PR in a B2B environment (SaaS would be a huge bonus).Proven track record of creating and executing on a PR strategy, while getting their hands dirty.A huge rolodex of existing relationships with top tier reporters from online and offline media outlets.  A thorough knowledge of online media and how to utilize media & social channels to get our content found by our audience.A creative mind capable of coming up with creative ways to create, repurpose, and promote content to drive traffic and signups.Solid experience managing influencers and working with them to co-produce and co-promote content.Solid experience pitching and securing guest posting opportunities and delivering great content.Data-driven: A solid understanding of metrics and how to measure and iterate on a content marketing plan.Self-motivated, highly self-sufficient and able to work in an fast-paced environment.
Benefits: Highly competitive salaryStock optionsPremium health coverage  Macbook AirMembership at health club of your choiceUnlimited books from AmazonUnlimited Starbucks cardHalf-day Fridays!
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