PUBLIC RELATIONS MANAGER
Location: QA
Department: Public Relations
Employment type: Full-time
Required experience: Mid-Senior level
Required education: Bachelor's Degree
Industry: Hospitality
Function: Public Relations
Description: JOB OVERVIEWUnder the general guidance and supervision of the Director of Sales & Marketing or designate, and within the limits of established InterContinental Hotel Group policies and procedures, produces a Public Relations Plan which promotes and maintains good public relations in order to maintain the prestigious image of the hotel. Duties involve planning, directing, controlling, coordinating and participating in all Public Relations activitiesAt Crowne Plaza®, we want our guests to feel able to do their best, achieve their goals and be recognized for their success.  To help them, we need you to stay One Step Ahead and:Create Confidence – by being an expert at what you do; by acting and looking the part and adapting your style to match your guests’ pace in all you do.Encourages Success – by supporting and respecting your guests and their goals; by recognizing them and making them feel valued and important and offering thoughtful choices to help them feel restored and balanced.Make It Happen – by being perceptive to your guests’ needs; by taking ownership for getting things done and working seamlessly with others to help guests be successful.Duties and ResponsibilitiesDevelops a public relations programme for the hotel based on its marketing goals. Liaises with Marketing in targeting specific markets and developing the public relations strategies to reach these marketsDevelops media contacts, plans press conferences and other press activities. Acts as hotel’s liaison with media to promote good publicity and counteract bad publicity.Develops and organizes promotional activities, coordinates with departments concerned; invites VIPs and media to promotional activities; prepares and issues press releasesEstablishes sales leads from the study of magazines, newspapers and form personal contacts; coordinates sales leads with Banqueting and Sales DepartmentsDisseminates corporate press releases to appropriate local trade and consumer mediaEstablishes a programme for sending promotional news to trade publications on a regular basis releases covering special events, promotions, etc.Prepares promotional press releases on personalities among guests and colleagues of the hotel and on newsworthy events in the hotelProvides information to other departments on activities within and outside the hotel which may be useful when dealing with guestsAccepts clients and media complaints, requests, and inquiries and coordinates handling with departments concernedCoordinates all activities with the Sales ManagerMaintains good public relations by extending personalized service to VIPs. e.g. following up on reservations for VIPs, assisting in greeting VIPs and groups upon their arrival, sending welcome letter to VIP guestsCoordinates guest lists and invitations for VIP receptions, luncheons, dinners, etc.Maintains clipping files pertaining to the hotel(s) based on daily perusal of the media and provides same to General Manager, other departments, other hotels, corporate public relations, as appropriateMaintains mailing list/contact fileMaintains hotel photo fileLiaises with Human Resource Manager on matters affecting corporate imageDevelop hotel gifts and giveawaysBuilds profile within local market place through attendance at various events and local market placeCoordinates hotel photography when requiredMonitors awareness of competitor activities and use information when developing strategiesPlans and coordinates sponsorship activities.
Requirements: SELF MANAGEMENTComply with Hotel Rules and Regulations and provisions contained in the Employment Handbook Comply with Company Grooming Standards at all times to portray a professional image of self and the hotel.Comply with Time and Attendance Policies set by the hotel.Actively participate in training and development programs and maximize opportunities for self-developmentDemonstrate understanding and awareness of all policies and procedures relating to Health, Hygiene and Fire Life SafetyFamiliarize yourself with emergency and evacuation proceduresEnsure all security incidents, accidents and near misses are always logged in a timely manner and brought to the attention of the Line ManagerComply with the Company’s Corporate Code of ConductFamiliarize self with the company values (Great Hotels Guests Love) and model desired behaviors (Winning Ways, Room to be Yourself) and ways of working (IHG Wheel).Perform all tasks as directed by the Manager in pursuit of the achievement of business goals
Fraudulent: 0