Demand Generation Lead
Location: US, IN, Fishers
Department: Product Marketing
Employment type: Full-time
Required education: Bachelor's Degree
Industry: Internet
Function: Marketing
Salary range: 38000-75000
Company profile: Bluebridge was created by a team of people who are passionate about organizations and the ways that effective technology makes them stronger and more well connected. Technology moves quickly. Businesses tend to move more slowly, either because of their place in organizational charts or because they often face modest budgets. bluebridge empowers these organizations with straightforward, affordable tools that help connect them with their customers and prospects.Bluebridge is built on a revolutionary platform that allows an organization regardless of size, to create a mobile app.By meeting consumers where they are—and with gadgets that they carry in their pockets and bags every day—bluebridge provides an engaging direct marketing channel that connects individuals while encouraging them to interact with your brand in a fresh, new way.
Description: About BluebridgeBluebridge is a leading software as a service (SaaS) company that provides mobile tools to help organizations engage and communicate with their audience and communities. We work with organizations to help them connect their content with people's pockets through compelling, full-featured mobile apps, as well as a suite of services including mobile strategy, push notifications, mobile analytics, unlimited training and support and more. We serve as the mobile engagement tool for the organizations we serve. We love helping our customers create awesome, polished apps so they can better communicate.We’re recruiting our "foundation" marketing team to help us grow more quickly and take advantage of a massive market opportunity. Bluebridge is based in Fishers, IN where we have a rapidly growing team of 25+ - we've tripled in size the last 18 months! With awards from Techpoint MIRA Awards (2013 winner), 2014 Indiana Companies to Watch and several others, to press from the Washington Post, Associated Press and others, Bluebridge is a dynamic and fast-growing company with big plans and an even bigger market opportunity. Our ValuesBluebridge is defined by continual improvement—not only of the products and services we deliver to our clients, but also of ourselves. Each member of our team is held to the same expectations: keep learning, experimenting, and iterating. Succeed or fail, but grow by it either way. Collaborate and ask questions. Be resourceful. Be restless. Have fun. We believe the joy you take in your work will be reflected in the outcome.Our TeamFor a tech company, we’re deeply, unashamedly human. We make time for each other. We tell jokes, stay late together, eat meals together—sometimes over a tough project, sometimes at the bar down the street. We’re a team of self-starting individuals with a knack for cooperation and collaboration. We work (really) hard every day, but we also know when it’s time to take a break. We place a high value on personal connections amongst ourselves, our clients, and the outside world.The RoleBluebridge is looking for a self-starting marketer who is an expert in demand generation. All applicants should be confident creating, executing and measuring multi-channel campaigns and demand generation strategies.The ideal candidate will be action-oriented, with a backbone of data-crunching. You will be continually evaluating and implementing your own strategies, optimizing at every turn to achieve goals and deliver results.The Ideal CandidateThis role is a split of 80% Tactical DemandGen Execution and 20% Analyzing and Optimizing. The focus on this role is on getting results, backed by great data.You manage end-to-end marketing programs and campaigns including budget, plan and subsequent reporting (including reconciliation of each program with pre-defined objectives and metrics) to maximize ROIYou are metric-driven and focused on perpetual improvement. You are naturally quantitative and have the ability to run numbers quickly.You continually test and analyze your demand generation strategies to increase efficiency and improve ROI. You can’t help but improve your campaigns.You “own” the HubSpot database, ensuring data integrity of the prospect records housed within.You are completely comfortable taking a current strategy, and with little suggestion/direction you can run with it and start getting traction.Your take pride in your strategic partnership with Sales and work closely with them to drive killer resultsYou have loads of energy and get excited by being a revenue champion for the organization.Ability to work in a fast-paced, high-growth environment.You have solid ideas and tactics to promote and distribute Bluebridge blog posts, eBooks, video, podcasts, and all other content via social media, email marketing, and PR efforts.You are a pro at getting the best results possible from a Demand Gen plan including email marketing, online/social campaigns, nurture programs, lead gen forms, webinars, guest blog posts and/or conferences/events.You have a toolbox of proven demand generation tactics, strategies, and success cases from your own experience.You have experience with designing lead funnels; implementing and improving marketing automation software and CRM strategies to optimize the lead process.You have experience with successful lead-scoring models, and other tools used to build effective lead capture and nurture/pipeline cultivation programs to accelerate acquisition and support the full customer life-cycle.You can clearly set expectations and establish accountability for deadlines with all related cross functional teams involved with program development and execution
Requirements: Experience and Required SkillsExperience in B2B marketing, demand generation and lead nurturing experience with demonstrable success in a startup or expansion-stage technology companyExperience with Salesforce and Hubspot preferred, CRM and marketing automation software experience requiredYou have self-enforced, compulsive-level attention to detail for collecting, analyzing and maintaining campaign data.You have excellent written and verbal communication skills coupled with well-developed interpersonal skills.Strong goal orientation and work ethic.Highly analytical with a proven track record of turning data into actionable insightsBachelor’s degree in business or marketing or equivalent history of creative, successful lead generation3+ years of B2B marketing, demand generation and lead nurturing experience with demonstrable success in a startup or expansion-stage technology companyExperience with Salesforce and Hubspot preferred, CRM and marketing automation software experience requiredHigh self-motivation with a drive to succeedYou have self-enforced, compulsive-level attention to detail for collecting, analyzing and maintaining campaign data.You have excellent written and verbal communication skills coupled with well-developed interpersonal skillsStrong goal orientation and work ethicA critical decision-maker who can effectively prioritize many competing priorities.High self-motivation with a drive to succeed and strict attention to detail.Ability to work in a fast-paced, high-growth environment.Highly analytical with a proven track record of turning data into actionable insightsAbility to maintain multiple end-to-end campaigns and strategies, achieving goals within defined budgets and timelinesBachelor’s degree in business or marketing or equivalent history of creative, successful lead generation
Benefits: Full health benefits, dental/vision availableFull (unlimited) coffee, tea, espresso bar and free snacks!401k planVacation and Paid-Time-Off (PTO)Company Phone Plan (AT&T)Technology stipendQuarterly bonuses based on performanceFlexible work arrangements based on performanceGrowth & leadership opportunitiesCulture of an award-winning, high growth mobile tech company (Indiana Companies to Watch 2014, back-to-back Techpoint MIRA award nominations, winner in 2013)Quarterly team social outings and monthly all-staff meetingsIncluded gym membership - full, on-site gym: free weights, cardio machines, locker room with full showersWork environment: fulfilling, dynamic, innovative, fast-paced, and fun atmosphere
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