Director of Digital Analytics and Strategy (Contract)
Location: US, IL, Chicago
Employment type: Contract
Required experience: Director
Required education: Bachelor's Degree
Industry: Marketing and Advertising
Function: Data Analyst
Company profile: Frequency540 (FQ540) is a full service digital agency focused on creating prosperity for our clients, our people, and partners. Our backgrounds include social purpose strategy, entrepreneurship, marketing, advertising, design, media, retail and event curation. We’re looking for talented people to join our dynamic team and work with clients including US Cellular, Caterpillar Foundation, and Starwood. 
Description: Frequency540 is a full-service agency that works with clients who are eager to matter more, and who need new strategies and tools to do so. Our clients hire us because they long to be in a more meaningful conversation than current transactions allow. We believe what they are seeking is found when purpose, passion and product align. And the result is prosperity for all.If you have found the way agencies have been doing business is not working for you, and you care about being part of something larger than yourself, we are with you. Together, let’s push the boundaries of what is possible.We are looking for talented people to join our team who speak our language in their own strong voice.Job DescriptionFrequency540 is seeking a client-facing Director of Digital Analytics and Strategy (Contract).Key Responsibilities:Collaborate with the FQ540 team on data, analytics, media, technology, processes and our clients’ agencies to transform or improve digital operations and performanceResponsible for optimization of digital campaigns for clientsAnalyze data for insight generation to determine the most valuable opportunities to improve marketing performance and redesigning digital experiencesDevelopment and refinement of analytics dashboards to encompass data from all digital marketing channelsMaintain an understanding of industry trends, research and emerging toolsAssist in generating weekly, monthly, and quarterly performance reports for clients, including ability to recognize and troubleshoot data anomaliesOptimization of digital campaigns. Including analyses to identify branding and sales conversion impact.Support A/B and MVT testing across digital efforts, test design, test plans, governance, implementation and measurementSupport digital analytics governance efforts across the organizationAssist with the implementation and use of digital analytics and online marketing tools in developing actionable insightsDefine and maintain site/campaign marketing metrics in order to analyze and report holistically or as granularly as neededExhibit a high level of expertise working with multiple data sources/reports (site metrics, campaign/channel reports, traffic and conversion reports) to analyze performance of campaigns and marketing efforts and make recommendations for improvements.Support all facets of the decision-making platform (click-stream, search analysis, MVT analysis, etc.) and work with web technology teams to identify gaps in data capture strategy and collaboratively implement enhancements.
Requirements: Traits:Detail oriented strategic thinkers with a curiosity to find the "why" behind the data and a drive to be impactful.  Strong verbal and written communication skillsDetail-oriented and organizedExhibit enthusiasm, passion, creativity and commitmentExcellent analytic, quantitative, and problem solving skillsDrive for continuous learning and improvementPassion for digital marketingAbility to work independently and in collaborative teamsExhibits effective time management and organization skillsAdvanced ability to synthesize information and make informed decisionsQualifications:Bachelor's degree in marketing, mathematics, economics, statistics, or other related field.7+ years’ experience in an agency, consultancy or similar practice with client-facing role on digital strategy and analytics projectsHands-on experience and technical proficiency with Google Analytics and TableauDigital analytics experience in: media and web channelsAdvanced in Excel; proficient with other MS Office products  Preferred:Masters in related field or MBAAnalytics work in social, email and search (SEM and SEO) channelsUser and implementation experience with Adobe Analytics (SiteCatalyst / Omniture)Hands-on experience with digital testing tools like Optimizely and Adobe Test and TargetExperience creating insights from cookie level data such as DFAExperience with DSPs, DMPs, ad exchanges, bid management platformsFlashtalking, Blue Kai, RocketFuel 
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