Analytical Marketer - SEO, Social, Adwords & More
Location: US, CA, Oakland
Employment type: Full-time
Required experience: Mid-Senior level
Required education: Bachelor's Degree
Industry: Internet
Function: Marketing
Company profile: ExaVault is merging the old and the new. FTP has been the preferred method of file transfer for decades. We've taken the best that FTP has to offer, and added a slick web based interface that allows you to share and transfer files to friends, clients and colleagues anywhere in the world. With ExaVault, you get proven transfer methods and access from thousands of desktop applications - plus the best in web management and sharing capabilities. We have customers in over 100 countries, including quite a few in the Fortune 500, and we're growing quickly.We offer a number of benefits to our fulltime employees:• A super-smart team that's been around the startup block before, and knows how to get things done.• A competitive salary with fully paid health, dental & vision coverage.• 401K w/ 4% employer match. • Two weeks of vacation per year, plus a shutdown (with full pay) for the week between Christmas and New Years. • 10 Paid Holidays. • Flexible work arrangements. As long as you’re available throughout the business day, we’re flexible about how/when/where you work. We hope you'll consider joining us!
Description: We're a bunch of engineers building a next-generation online file transfer service, and we need somebody who can help get the word out. We’re not starting from scratch - we’ve already got customers in more than a hundred countries — including many in the Fortune 500. Check out #URL_f665156549ef8248511f2a69eae3b0dac9c12afc7e93fb61dde253000ed578a8#We're not quite sure what to call you, but terms we've come up with so far: "product marketing engineer", "analytical marketer" or maybe ”growth hacker”. Maybe it would help to describe the sorts of things we need you to do:Generate (and then implement!) ideas for bringing in more customers and traffic.Do a deep dive into our marketing and application metrics to understand how people are using our system and how we can improve it.Work on optimizing our website, etc. for SEO.Analyze/Improve our Adwords/Bing campaignsManage our social media profiles and engage with people on social media.Interact with customers via our support system, email and telephone to understand how they're using the system and what they need improved. Provide suggestions to the team on what needs to be scoped in each release.Keep tabs on our competitors and do competitive analysis.Create new marketing collateral as needed.That's a lot, we know. This is the sort of job where the challenge will be different every day, and you'll rarely find yourself doing the same thing twice.
Requirements: Now, in terms of what we're looking for from you:3-5 years of experience doing the type of work above.An analytical brain. We're an engineering driven company and we pay a lot of attention to the numbers.Deep understanding of the internet and internet marketing. If you're the sort that would rather read your news in the newspaper and think that smartphones are hard to use, this probably isn't the job for you.Strong MS Office skills, esp. Excel. Pivot tables should be your friend.A willingness to work hard in a startup environment.Self motivated and self directed. We need you to tell us what to do, not the other way around.Basic HTML knowledge/web development skills not required, but a strong plus.
Benefits: Depending on your preferences, we’re open to either a long-term contract or full-time relationship.For our full-time employees, we offer:A competitive salary. Fully paid Health, Dental & Vision coverage.401K w/ 4% employer match.Two weeks of vacation per year, plus the ‘Christmas Shutdown’ (below).Christmas Shutdown – Except for ‘keeping the lights on’ operational duties, the company shuts down (with full pay) for the week between Christmas and New Years.10 Paid Holidays.Flexible work arrangements. As long as you’re available throughout the business day, we’re flexible about how/when/where you work.A $1500/year ‘office outfitting credit’. This may be saved up to three years.Education reimbursement.Workplace FlexibilityExaVault is headquartered in Oakland, CA and Portland, OR. We’re a virtual company, and have employees throughout the West Coast. Some of us work from home, some from co-working spaces and some from coffee shops or other locations. You should have a quiet, professional, distraction free workspace (either at home or elsewhere) from which to work. You will need to provide a computer and Internet access; we will provide any software (MS Office, etc.) that you don't already have. A note from David, the CEOOnline job postings are a little bit like online dating sites. There are thousands of people out there, all with great skills. There's also thousands of jobs, all great opportunities. We need to find the one person who's the right fit for us... the right skills, the right mindset... somebody who will fit into our culture. You (hopefully) need to find the one job that's right for you: something where you're as excited to go to work on the 1000th day as you are on the 1st day.So how do we meet each other? The signal-to-noise ratio is low here. This is probably the 100th post you've looked at, and we get hundreds of candidates every time we post. I have a proposal:I've tried to share a lot about our company and our culture in this post, and on our website and elsewhere. Do a little homework on us. After that, if this job really, truly excites you, and you think you'd be great at it, tell me why in your cover letter. I don't need to know that you worked at 'ACME, Inc.' for ten years -- I can get that from your resume. And I don't need to know that you're 'professional, responsive and detail-oriented'. Everybody says that. I'm reading every submission personally, and what I really need to know is who you are, what you can do, and why you think this would be awesome.My name is David and I'm a real person. So are you. Let's start there.
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