Campaign Manager (Freelance)
Location: GB, CMD, London
Department: Project Management
Employment type: Other
Required experience: Mid-Senior level
Industry: Marketing and Advertising
Function: Project Management
Company profile: The Technical Team and offering at VML London has a very strong heritage dating back to the mid-nineties when the London office was founded. Back in those days we were one of the first few purely digital marketing agencies in London; and back then things were a lot more technically driven than they often are today; as such the Technology team here continues to enjoy a strong strategic influence on the work that the agency undertakes and the clients that we engage.It just works.Technology is brilliant when you don’t have to think about it. That’s what we strive for in our solutions. Our technology team has a strong strategic influence on the work we undertake and are involved as soon as the brief lands. They stay involved throughout strategy, creative concepting and design. Acting as important enablers, we bring new and emerging technology to the table to successfully marry the requirements of our clients with the vision of our creatives.Open standards, open minds.We aim to deliver the most elegant technical solution for your budget, and maintain a technology agnostic approach to development in order to achieve that. Technology can be expensive, both in terms of hard costs and costly mistakes, so we’re as careful with your money as we are with our own.   Perhaps that’s why some of our clients have been with us for over 10 years. When faced with a new problem our first instinct is always to see if someone else has already solved it. As such, the solutions we design are built on the rich eco-system of open source software (OSS); the proven and battle-tested kind that we know will not just do the job quickly and cost-effectively, but also robustly. Where OSS isn't appropriate we always favour solutions that are built to open standards that we know will integrate well with other technologies.Strong partnerships.Our work is complemented by strong partnerships with technology vendors and suppliers.   Proven over time, our established strategic relationships with many of the leaders in software, hardware and other technology solutions help ensure we’re able to continue to offer best-in-class technical solutions for our clients.What we do:High availability and high performance website architecture & developmentWeb content management solutionsCreative technology ideationContent optimisation, search and analyticsHigh volume, multi-locale email campaignsMobile optimisationLocalisation
Description: Role (summary):Campaign Managers have responsibility for the smooth running of projects from end-to-end, ensuring the highest quality of deliverables within agreed time and costs. They are expected as such to provide strong leadership and direction to project teams, taking ownership for the development of project scope and implementation. As part of the role the Campaign Manager is charged with ensuring clear lines of communication, managing internal and client expectations appropriately through all stages of delivery and working closely with the account team to deliver against wider strategic programme goals.Challenges:To set standards for delivery that inspire and motivate others within project teams they may be involved with.Ensure all projects are managed on time and to agreed cost, using the most appropriate. resources and best approach to deliver the project.Work hand in hand with the Account Handler to manage, build and grow ongoing client relationships.To effectively manage multiple projects/workstreams where required.To be analytical with great attention to detail ensuring we meet the highest quality standards.Exceed the expectations of a prestigious and luxury brad in the work we deliver, whilst ensuring value.Key responsibilities:Deliver projects on time and on budget, to a high standard of quality.Extraction, development and clarification of requirements from clients/Account Management teamEffective development of project briefs with clear timescales, scope, skills and effort requiredManagement of email and SMS broadcast process and schedulingWork with account management, strategy and production teams to create, deliver, track, optimise and automate email marketing campaigns as well as triggered and transactional communications.Management of segmentation and data filtering to ensure the optimism audience is targeted.Ambassador for quality and the final check-point of work that is delivered from the agency.Work with the account team to setup campaigns and review campaign performance. Strive for continual improvement of process and efficiency for campaign automation and delivery.Project management of delivery to agreed timescales, costs whilst driving the project teams and client to the very highest quality of work and solutionPre-empt project risk and manage stakeholder expectations appropriately to mitigate as requiredManage project resource requirements and bookings to get the right person on the right job, including the management of 3rd parties where appropriateManagement of Project reviews where requiredManaging the accurate and timely collation and reporting of time spent by teams on projects that are running including projections of work to completionKey relationships:Client: communication and presentation of scope, design, copy and final project and status throughout deliveryAccount teams: account planning and strategy, collaboration to ensure best solution for client and VMLCreative services team: resource schedulingProduction Director:  Delivery methodology/approach  & department escalation Executive Producer: Line management,Senior Producer: Mentor and guidance on specific accountImplementation personnel: staff, workstream and project deliveryThird parties: briefings, managing workflow and project deliveryManaging all projects appropriately within agreed timescales, cost and qualityHelp us drive quality and effectiveness through the work for our clients Broad targets and goals:Billable utilisation of time in excess of 80%
Requirements: Knowledge and skills:At least 2 years’ production experience in a digital marketing environment. At least 1 year in a similar role.Demonstrate understanding of eCRM strategies and a particular passion for the opportunities, nuances and implementation needs of email marketingExperience in delivering projects across multiple markets/languagesDynamic communication/project leadership skillsExcellent project planning and risk management experienceExperience and advanced knowledge of the Exact Target EMSStrong understanding of commercial and account strategies, with the ability to tailor implementation and wider delivery processes to meet stakeholder requirementsAbility to work with cross-functional team of designers, developers and other staffHighly confident client management skills for project reporting, scope agreement and general engagementExperienced in project estimating and managing multiple projects ranging from £5k to £70kHighly motivated, adaptable, innovative and keen to learn new skillsAn excellent team worker with an ability to inspire colleaguesExcellent attention to detail with the confidence to manage multiple complex requirements from multiple stakeholder
Benefits: Competitive
Fraudulent: 0