Digital Marketing & Web Producer
Location: US, MA, Boston
Department: Marketing
Employment type: Full-time
Required experience: Mid-Senior level
Required education: Bachelor's Degree
Industry: Sports
Function: Marketing
Company profile: Spartan Race, is an international obstacle racing organization.  Our courses are uniquely designed to test participants’ mental and emotional fitness.  Spartan Race is growing by leaps and bounds and is looking for driven, organized people able to work efficiently in the face of challenges.  You must be willing to live by the Spartan Code:A Spartan pushes their mind and body to their limits.A Spartan masters their emotions.A Spartan learns continuously.A Spartan gives generously.A Spartan leads.A Spartan stands up for what they believe in, no matter the cost.A Spartan knows their flaws as well as they know their strengths.A Spartan proves themselves through actions, not words.A Spartan lives every day as if it were their last.
Description: This role is responsible for the development and growth of our online marketing efforts and website production for our growth stage sports event company.  As a member of our team, you will be responsible for implementing strategic and tactical online marketing programs to drive new customer acquisition. This includes a variety of digital marketing efforts such as PPC, retargeting ads, paid social media ads and prospecting in order to advance Spartan Race’s business goals and objectives.  The ideal candidate is passionate about creating powerful brand communications; the value of web analytics, and understands and appreciates online user experiences.The ideal candidate will also be responsible for ensuring that content on our website is fresh, compelling, informative, SEO-friendly and sharable. Responsibilities also include management of microsite/landing page #URL_72bf5cabdc7e38769395e0a2c7d22aebedab8a976e87e7042ee9f2ec4def287e# support all digital initiatives.  This person plays a major role in the day-to-day execution of Spartan Race’s online and interactive strategy, working to ensure the content is consistently updated and impactful to our racers. The role combines acute attention to detail, rapid response, editorial judgment and consistent day-to-day execution and project management responsibilities with a keen eye for aesthetics and user experience to support ambitious growth plans.POSITION RESPONSIBILITIES:Boost online traffic, customer loyalty, registration conversion and create brand awareness through various online channels and activities including paid search, retargeting, SEO.Create measurable key performance indicators and manage the analytics of online campaigns. Compile weekly analysis of KPIs for marketing organization.Research and identify relevant new technologies and digital marketing strategies to improve marketing efforts.Assist with the development and writing content for social media advertisingCreate and maintain editorial calendar for all digital channels with release schedulesWork closely with vendor(s) to develop, design and implement new website with a focus on usability for our customersRegularly review competitor websites and campaigns to keep updated on industry happenings.Work in conjunction with the Creative and Technology departments to coordinate new website releases and enhancements using CMS (Wordpress) to ensure that they meet SEO recommendations and are tagged for web analytics tracking. Ensure content has close tie-ins with social media efforts and is sharable. Collaborate with internal teams and external agency partners to provide input on the overarching content strategy, architecture, user flow, wire framing, use cases, design, development, QA process, launch and maintenance.Responsible for consistent communication and reporting to stakeholders, holding status meetings and maintaining post launch results.
Requirements: SKILLS/EXPERIENCE:Bachelor’s degree and 3-5 years of experience driving the consumer experience in digital marketing. Background should include campaign management., creative/content testing, campaign optimization and retargetingProven track record of managing complex marketing programs/projectsClear knowledge and expertise of how consumer segments interact online with mobile, social and media across key marketsFamiliarity with content management systems for creating/updating Web contentFundamentally sound in SEO best practices and creating content that contributes to search engine relevance Excellent written and verbal communication skillsStrong analytical skillsAbility to work quickly and precisely in a fast paced working environment under shifting priorities and tight deadlinesExperience in sports or event marketing to enthusiast audiences a plus.Familiarity with project management and bug tracking tools
Benefits: Spartan Race offers a competitive salary and benefits package.
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