Marketing // Brand Manager
Location: GB, , London
Employment type: Full-time
Required experience: Associate
Required education: Bachelor's Degree
Industry: Financial Services
Function: Marketing
Company profile: At LendInvest fundamentally changing the way people think about their savings, investments and how you get a mortgage. We're the new generation of finance, which is far less stuffy as we are building a new way to do things - and having some fun along the way. If you want to be part of building the future of finance, then we'd love to hear from you. LendInvest has been prominently recognised as a leader for its growth and innovation. We are based in a prime central London building, with a very cool work environment.LendInvest is a direct employer and we therefore do not work with any recruitment agencies. Recruiters, please do not spam us, we are not interested in hearing from you.For a look at what we're creating, you can see more on our site at: #URL_a472ef05be663cdc9df7eb234d26330394196f039430435745cd6695790fd82e#
Description: Role OverviewWe're looking for a bright and enthusiastic individual to take over the reins with regards to all things marketing (digital and traditional), branding, advertising, and a little support for our Communications Manager thrown in for good measure.The successful individual will have a passion for their chosen career in marketing, love to work in a start-up environment (albeit for a serious business) and be willing to immerse themselves in our company and culture in order to continue building our brand and identity in the marketplace. LendInvest is the worlds largest peer-to-peer (P2P) marketplace for real estate mortgages, and we're the 4th largest P2P platform in the UK.We look forward to receiving your applications to discuss this exciting opportunity further.
Requirements: Responsibilities will include:Develop marketing strategies to meet agreed company objectives targeted at two entirely different target customers: Investors and Mortgage Borrowers;Evaluate customer research, market conditions and competitor data;Develop and implement and run an annual marketing plan/budget;Demonstrate technical marketing skills and company product knowledge;Budget management: build a marketing budget from scratch and then deliver and manage all marketing activity within the agreed budget;Manage relationships with existing and new key publications;Assist with writing, designing and formulating marketing material;Assisting with managing the LendInvest brand, and build its reputation through online and print-media campaigns (which may include alternative and mainstream advertisements, like tube ads; radio; TV etc).Assist with online media placement, creative production & optimisation across paid search, social, and other digital channels;Develop strategies for measuring KPI’s/success of various campaigns targeted as different market segments;Partner with the business, technology and product teams to derive and test ideas and solutions;Provide detailed reporting, analysis and forecasting activities to present to management;Desired Skills and Experience:Ideally bachelors degree level qualification in Marketing or Advertising;Ideally 2+ years of marketing experience, with demonstrable experience in developing, maintaining and delivering successful marketing strategies;A strong understanding of customer and market dynamics and requirements;Working knowledge of various technologies, such as Google Analytics etc;Some experience with multivariate test tools such as Visual Website optimiser, Optimizely;Experience with a company in alternative finance/online lending is a big plus;Excellent communication skills with attention to detail;A team-player, who can take responsibility, but also work independently.
Benefits: Lots of new project opportunities to get involved with;Opportunity to attend conferences/seminars to expand your knowledge and further your education;Fully stocked fridge and pantry with light breakfast available every day, fresh fruit and more food, beverages & snacks than you could ever eat;Weekly team lunches;Subsidised gym membership (with pool);Opportunity to grow your role within our rapidly growing business;Easy commute to Central London office (Fitzrovia);
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