Director of Content Marketing (remote/telecommute)
Location: US, CA, San Francisco
Department: Marketing
Employment type: Full-time
Required experience: Mid-Senior level
Industry: Internet
Function: Marketing
Salary range: 100000-130000
Company profile: InVision is a venture-backed startup working to create the world's best design communication and collaboration platform.We're passionate about finding ways to improve how companies think about their design process. That's why designers at so many of the worlds most beloved startups, agencies and corporations use InVision every day.
Description: InVision is the world’s leading design collaboration platform.We enable companies of all sizes to discover the power of design-driven product development.  That’s why designers, product managers, marketers and other stakeholders at so many of the world's most loved designers, agencies, & corporations use InVision every day, including Zappos, Evernote, AirBnB, and Yammer.Built to foster collaboration and iteration, InVision helps our clients design, review and user-test a product before writing a single line of code, with tools for design prototyping, feedback, task management and version control.We’re well-funded and venture-backed by prominent investors including FirstMark Capital and Tiger Global Management.We're looking for a Director of Content Marketing to lead the organization's Inbound/Content Marketing efforts. You'll build and manage a content team to produce, publish and promote high quality content that drives traffic and signups.
Requirements: ResponsibilitiesYou will be responsible for the following:Work with the VP of Marketing to create, iterate, and improve our content marketing strategy based on quantitative & qualitative insights.Manage a content team to create high quality, targeted content to establish InVision as a thought leader in product design.Own and scale our blog and email subscriber strategy, constantly increasing traffic, signups, and leads from content marketing channels.Manage relationships with the best designers in the world, working together to create unique, high quality content.Come up with creative ways to repurpose and promote our own content (blog posts, eBooks, etc) so that it gets found by our target audience.Identify and manage relationships with influencers and partners to secure co-marketing and cross-promotion opportunities.Identify and secure guest posting opportunities and work back with the blog editor and/or freelance writers to produce, publish and promote the content.Help us create, promote and manage recurring digital events, such as hackathons, webinars, etc.Work with our PR agency to ensure new product features and announcements make it in front of our target audience.Monitor key metrics and iterate based on insights.About YouYou have the following characteristics:At least 5 years experience in Inbound/Content Marketing in a B2B environment (SaaS would be a huge bonus).Proven track record of success creating content, blog, and email strategy.A thorough knowledge of social media and how to utilize social channels to get our content found by our audience.A creative mind capable of coming up with creative ways to repurpose and promote content to drive traffic and signupsSolid experience managing influencers and working with them to co-produce and co-promote contentSolid experience pitching and securing guest posting opportunities and delivering great contentData-driven: A solid understanding of metrics and how to measure and iterate on a content marketing planSelf-motivated, highly self-sufficient and able to work in an fast-paced environment 
Benefits: Highly competitive salaryStock optionsPremium health coverage  Macbook AirMembership at health club of your choiceUnlimited books from AmazonUnlimited Starbucks cardHalf-day Fridays!
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