Digital Marketing Specialist
Location: GR, I, Athens
Department: Campaign Management
Employment type: Full-time
Required experience: Mid-Senior level
Required education: Bachelor's Degree
Industry: Telecommunications
Function: Marketing
Company profile: Upstream’s mission is to revolutionise the way companies market to consumers through cutting edge technology. This is an opportunity to collaborate with like-minded people in an environment that embraces individual differences and diversity.We offer a challenging and stimulating environment in which employees have the opportunity to work on a vast range of complex projects at the forefront of technical innovation. We are looking for creative, enthusiastic and open-minded individuals to join our innovative team to help both drive our success and uphold our existing reputation within the marketing technology world.What we believeOur values of integrity, perseverance, innovation and respect are at the heart of our company. Our actions are underpinned by these four values, which have become central to Upstream, providing all of our employees with a clear framework from which to make their decisions.1. Integrity & TrustYou are widely trusted and seen as a direct and truthful individual. You present the unvarnished truth in an appropriate and helpful manner, keeping confidences and admitting mistakes without misrepresenting themselves for personal gain.2. PerseveranceYou pursue work and life with energy, drive and a need to finish; you seldom give up before finishing, especially in the face of resistance or setbacks.3. InnovationYou have good judgement about which creative ideas and suggestions will work and a sense about managing the creative process of others. You have the ability to facilitate effective brainstorming and project how potential ideas may play out in the marketplace.4. RespectYou invest time in peers and demonstrates value and reverence for others when due, encouraging co-workers to express opinions and ideas. You promote equality within the workplace, encouraging praise and recognition from employee to employee as well as from the superiors. Professional Development at UpstreamUpstream offers a variety of resources and a range of opportunities to inspire the best possible performance from our employees. Our vast range of departments and global activities provide a strong platform for career development and professional progression. We boast various methods of progression within the company; whether through an upward advancement within a chosen field, expansion across departments or relocation to another office, creating the opportunity to gain both valuable experience and further insight into the international workings of the business. At Upstream, employees have the opportunity to learn new skills, work across different disciplines and global departments and move into new challenges, all within the same company.
Description: As the Digital Marketing Specialist you are responsible for the analysis and optimization of all digital marketing channels, to ensure effective use of marketing investment and meet upstream’s revenue and ROI goals.In close link with your team and others, you will coordinate the deployment and test of different digital marketing channels and campaigns, and drive their reporting and analysis. Through the insights gathered from that and other influences on our business and the market, you will be able to pro-actively provide ongoing guidance for business performance and underlying factors, making your work a crucial part of upstream’s forecasting and marketing investment decisions.This is an excellent opportunity for a ROI-focused, experienced digital marketer, with in-depth analytics experience, to make a significant impact researching and deploying the next generation of digital marketing technology solutions. Main responsibilities:Model business cases for proposed campaigns and, if relevant, include scenario analysis to support informed decisionsOngoing tracking and monitoring a wide portfolio of online media projects with different ROI tracks from proposal to monetizationMonitor performance and specific KPIs by aggregating, analyzing, evaluating data from different data sources and channels in real-time, with the goal to compare expected vs. actual ROI and quickly identify issues or improvements.Pro-actively work with campaign and engagement managers to recommend corrections and improvements to campaigns based on the data researchedResponsible for gathering information related to market trends and potential of new marketing channels across regions, analyze it and utilize findingsCreate, maintain and communicate dashboards and reports on campaign financial and KPI performance, as basis for decision making in campaign managment and top managementSupport the quarterly budgeting and business planning processBased on your findings, continually suggest optimizations  for media planning and buyingIn close link with Campaign and Engagement Managers define requirements for the technical implementation of marketing channels. And work closely with Product and Project Management, to implement and launch these.Support the engagement team to manage the supply networkSupport other analysis and optimization resources, as well as other teams like Product Management, on questions of data, methods and analysis 
Requirements: A results-oriented Analyst who is able to to interpret data and drive business conclusions, proactively supporting individuals and functions throughout his team and company to deliver against targets:Ability to analyze qualitative and quantitative data for campaign optimizationsAbility to synthesize data for internal and external reports and presentationConfident in customer segmentation and industry research techniques, to quickly understand the macroeconomic forces within our business and market, and integrate these as input to your work.Understanding of financial reports including income statements and balance sheetsAbility to translate statistical analysis, and macro & micro economic data, into concise, clear and actionable recommendations or business cases3+ years of digital campaign or promotions management experience preferredMedia planning and buying experience1+ years SEM and PPC campaign coordination experience, preferably with Google Adwords and AnalyticsBI & Optimization experience in mobile, telco, online or marketing a plusBasic knowledge of user experience design, landing page and online advertising messages designMarket landscape connections will be considered a plusExperience in working with Web platformsAdvanced knowledge of Excel, including Modeling and Solver skillsAbility to implement statistical methods including hypothesis testing, regressions, control groups and analysis of varianceExperience with reporting and BI tools such as Tableau, Microstrategy, Qlikview, Pentaho Personal CharacteristicsBright, ambitious, self-driven, hard-working and flexible. Ability to work on his/her ownAttention to detailCan do attitudeTeam player. Good communication skills and ability to deal with different characters of peopleIndependence of thoughtAbility to work across functions and locations and to interact with senior managersAble to perform under pressure and deliver results in a demanding and fast-paced environment that requires zero base thinking and innovationWilling to single-handedly manage business initiativesWillingness to travelFluent English in both written and verbal 
Benefits: Includes attractive competitive base salary and benefits, working closely with a highly motivated team in a dynamic and fast paced environment that provides the opportunity for rapid career development.
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