Question: is x plus the same as imax?
Answer: Last week, I was invited to a launch for the latest addition to the format war: Showcase Cinema's XPlus concept. This is, like IMAX, a 'large format' offering wall-to-wall, floor-to-ceiling screen size and improvements to 3D viewing. ... To be honest, as 'large' formats go this is dwarfed by IMAX.