Question: what are the major limitations of marketing research?
Answer: Effect of Extraneous Factors: ... , Time Gap Makes Research Irrelevant: ... , Cost Consideration: ... , Problem of Rapid Change: ... , Problem of Trust and Accuracy: ... , It is not Problem Solving Technique but an Aid to Solve the Problem: ... , Subjective or Biased Result: ... , It cannot Eliminate Risks Inherent in Decision-making: