Question: what is the difference between bleach and concentrated bleach?
Answer: The new concentrated bleach is just a more modern version of the same quality product that has been around for 100 years." ... To use the new concentrated Clorox® regular bleach to whiten and disinfect laundry: Add ½ cup of concentrated Clorox® regular bleach to a standard or HE washer following the laundry use directions.