Question: who are aldi target market?
Answer: ALDI main target sector are people in the middle class whose main factor in buying is the price factor than the quality. They give an edge over the competitor like TESCO, ASDA, Lidl, Netto,BI-LO, Kwiksave, Save-A-Lot, Penny Market, Plus, Dia by providing goods at cheap price but high quality product.