Question: how to name a business?
Answer: The name needs to sound good when it's said aloud. ... , Use a name that has meaning to it and conveys a benefit. ... , Avoid Web 2.0-ish syndrome. ... , Beware initials. ... , Use specifics. ... , Make sure you can trademark the name. ... , Test it out on Google AdWords. ... , Related: Five Tools for Naming a Startup.