Question: what are the characteristics of effective kpis?
Answer: Simple. A KPI should be simple, straightforward and easy to measure. ... 
Relevant. As important as it is for a KPI to be simple, it must also be relevant to a specific team or strategy within an organization. ... 
Aligned. KPIs should always trickle down from the overall strategic goals of an organization. ... 
Actionable. ... 
Measurable.