Question: 1. how do you evaluate the success of an event?
Answer: Monitor Social Media Activity. It's a given that you should be active on social media in the days leading up to the event. ... 
Post-Event Surveys. If you want to know how attendees felt about the event, just ask them. ... 
Measure Revenue vs Overhead Cost. ... 
Sales Numbers. ... 
Incorporate an Event App. ... 
Sponsor Recognition.