Question: sxsw how does it work?
Answer: The three parts to SXSW is that there is a film festival (SXSW Film), a tech or "interactive" festival (SXSWi), and a music festival (SXSW Music Music). The first three days consists of the tech festival, or interactive portion. After this, the film festival begins. After 3 more days, the Music festival begins.