Question: why was irn bru 32 discontinued?
Answer: Jonathan Kemp, commercial director at Barr Soft Drinks, told SLTN that there was a need for a full-sugar version due to the consumer demands of the energy drinks sector. ... Barr Soft Drinks previously launched an Irn-Bru-based energy drink – Irn-Bru 32 – in 2006, but this was discontinued shortly after.