Question: are roe and caviar the same thing?
Answer: Though our brand name is ROE Caviar, there is a difference between caviar and roe. All fish eggs are technically “roe”, but not all “roe” is caviar. The term caviar only applies to the fish roe in the sturgeon family Acipenseridae. Salmon roe and the roe from whitefish, trout, cod, red caviar, ikura, and tobiko, etc.