Question: are goop and supergoop the same company?
Answer: Supergoop! is not to be confused with Gwyneth Paltrow's goop. Supergoop! is unaffiliated with Gwyneth Paltrow, but there is some star power involved, as tennis pro Maria Sharapova is an investor. The product is paraben, sulfate, and phthalate-free as well as cruelty-free (yay for the animals!).