Question: what are the characteristics of public relations?
Answer: Flexibility. It's difficult to come up with a career that demands as much flexibility as public relations. ... 
Meticulous learning. Becoming a well-rounded PR person is not a walk in the park. ... 
Collecting information. ... 
Seeing the bigger picture. ... 
Building relationships. ... 
Knowledge. ... 
Strong writing. ... 
Honesty.