Question: what factors should be kept in mind at the time of valuation of goodwill?
Answer: Locational Factor: If the firm is centrally located or located in a very prominent place, it can attract, more customers resulting in an increase in turnover. ... 
Time Factor: ... 
Nature of Business: ... 
Capital Required: ... 
Trend of Profit: ... 
Efficiency of Management: ... 
Other Factors: