Question: what are the 4 types of consumer health?
Answer: Trailblazers. Trailblazers, which account for 16% of consumers, are the youngest of the four segments but are in the highest income group. ... 
Prospectors. Prospectors, which account for nearly a third (30%) of consumers, are the second youngest group as well as in the second highest income group. ... 
Homesteaders. ... 
Bystanders.