Question: why is bvlgari spelled bvlgari?
Answer: The BVLGARI logo was used for the first time in 1934, when its gilded brass letters graced the central doorway of the Via Condotti flagship store. In reference to ancient Rome, the "U" was replaced with the letter "V", and a logo was born. Since then, the trademark is written BVLGARI in the classical Latin alphabet.