Question: what is the most collectible rolex?
Answer: Paul Newman's Rolex Daytona: sold for $17.8 million (October 2017) Paul Newman's Rolex Daytona is the most expensive Rolex watch ever sold. Photo by Phillips. Paul Newman's Rolex Daytona is not only the most expensive Rolex ever sold, but it's also the most expensive watch ever sold in the world.