O problema nas contas publicas doBrasil, nunca foi tao grande. Muitos gastos sao compulsorios, inerentes aopacto social decorrente da constituicao de 1988.A Economia, e uma ciencia jovem, que para sefirmar utiliza modelos matematicos sofisticados, mas interacoes sociais naoobedecem a leis fisicas bem comportadas. Para a economia existe apenas o homoeconomicus, um ser estritamente racional, que pode maximizar sua felicidade apartir de calculos perfeitos e estaveis.A Economia lembramuito a Cama de Procusto, bandido que, na mitologia grega, cortava as pernas deseus hospedes para faze-los caber numa pequena cama. Os economistas fazem omesmo. Cortam as pernas da realidade para que ela caiba nas planilhas de Excele nos calculos matematicos.Arrumaras contas publicas nao e somente um exercicio de economia, refere-se a umprocesso, acima de tudo, politico, que nao pertence ao platonismo doseconomistas. Individual Assignment CoversheetDETAILS OF ASSIGNMENTSTUDENT NAME Alex Daniel Salomao da Cruz Rocha ID NUMBER 1796097EMAIL ADDRESS 1796097@student.swin.edu.au PHONE CONTACT 0430318190UNIT CODE * NAME MBM701 STRATEGY AND DECISION MAKINGASSESSMENT TITLE Assessment 3TUTORS NAME: Dr. Ian Allsop DATE OF SUBMISSION: 9 June 2013.DECLARATIONI declare that ( the first four boxes must be completed for the assignment to be accepted): This assignment does not contain any material that has previously been submitted for assessment at this or any otheruniversity. This is an original piece of work and no part has been completed by any other student than signed below. I have read and understood the avoiding plagiarism guidelines athttp://www.swinburne.edu.au/ltas/plagiarism/students.htm and no part of this work has been copied or paraphrased fromany other source except where this has been clearly acknowledged in the body of the assignment and included in thereference list. I have retained a copy of this assignment in the event of it becoming lost or damaged. (optional) I agree to a copy of the assignment being retained as an exemplar for future students (subject to identifyingdetails being removed).Studentacknowledgement ( bytyping your name youagree to the above):Alex Daniel Salomao da Cruz Rocha Date: 9th June 2013DETAILS OF FEEDBACK2Table of ContentsEXECUTIVE SUMMARY 3INTRODUCTION 4CONTEXTUAL ANALYSIS 5INTERNATIONAL CONTEXT 5INDUSTRY CONTEXT 5ORGANIZATIONAL CONTEXT 6JBSS PURPOSE 7SUSTAINABILITY CHALLENGES AND RISKS EXPOSURE 7JBSS RESPONSIBLE SOURCING STRATEGY 8QUALITY CONTROL PROGRAMMES AT FARMS LEVEL 9JBSS SUPPLIER CODE FOR MEAT AND EDIBLE ANIMAL BYPRODUCTS PROCUREMENT 9COURSE OF ACTIONS 10ADAPTIVE APPROACH VS RATIONAL APPROACH 11CONCLUSION 13REFERENCES 143Executive SummaryPotential businesses impacts have never been more concerned and multifaceted.Globalization has led organizations to concentrate in maximizing operations by redefiningtheir strategies and sharing organizational wide understanding of risks.Moreover, the increased difficulty to drive accountability for risks across the entire businessactivity demands a continuous analysis to address social and environmental issues in thiscomplex world.As an organization that proud itself for its global reach, JBS SA recognizes the importance ofpromoting sustainable initiatives into its business operations. The companys operationshave a strong connection with rural activities, being mandatory for the JBS take care of theenvironment and the local communities.In fact the company has been investing great efforts and money in sustainabilityprogrammes, however the challenges are more and more difficult and complex, calling forinnovative actions. Besides, in the web era, social media adds an entirely new challenge byinstantly shining a global