instructed, to hide troops behind acurtain of fog is one among many possibilities allowed by the smoke in itself.The obvious parallel of the aforementioned tradition would be the use oflies and half-truths to hide whichever deed or intention one wants to keep outof anothers view. Applied this way, however, the smokescreen implicitlyascribes the presence of troops. It can surely be used to confuse and misleadthe understanding of the enemy but, yet, the present stage of this toolsdevelopment is much more intricate. Nowadays the smokescreen is an invisible device of unawarenessintroduced in the west by the Roman Empire. Panis et Circenses was its name at the time. The subjects of themodern smokescreen are both its involuntary victims and unaware of itsexistence. The strategy consists solelyin directing the targets focus of attention away from what is to be shadowed.Maintaining the target looking away, constantly looking elsewhere, payingattention in something else and concerned with irrelevances, the aggressor hasno need to burn anything nor to create smoke. The attacker has no need to hide.The attacker may not be seeing. The smokescreen strategy may be used in narrow or broad ways. A goodexample of its functioning is the Patriot Act implementation in the USA, backin 2001. Protected by a hurricane of security issues, the North Americancongress and the president have passed a law that gives him and the state,powers like the ones of a dictator over the rights (Privileges) of citizens. Noone saw, no one complained. Everybody was too shocked or busy with terror topay attention on its own ground. Same story is repeateddaily in Brazilian soil, where the citizens are striped out of their rightsduring gatherings of politicians that, coincidentally enough, are bow to takeplace during the carnival, important football matches and other events. TheMedia has a special care to draw the citizens attention to the real andimportant deals happening in the country, making sure that no citizen will beleft out of the festivities. The Media Control and the useof psychological techniques (Such as Pavlov, Skinner, Bloom and Chisholm) inschools and other corner-stone institutions are the daily basis of powermaintenance in any government or state. The schools shape the minds of thefuture work forces and politically active generations, making sure they will beable to fulfill their role as working obedient force. Meanwhile, the media channels take care tokeep the public unaware of relevant issues and decisions made in their nameconcerning their lives, overwhelming them with all sorts of entertainment andgradually implementing changes on the publics mind. Edward Bernays, great supplierof this kind of material have stated:So the question naturally arose: If we understand themechanism and motives of the group mind, is it not possible to control and regimentthe masses according to our will without their knowing it?The recent practice of propaganda has proved that itis possible, at least up to a certain point and within certain limits. . (- Propaganda -THE PSYCHOLOGY OF PUBLIC RELATIONSpg 47)The alliance between corporate Media and consumption collaborates toincorporate the logic of the discriminatory value of the individual. Do so,beyond characteristics as the name, activity and profession; incorporating alsothe type of