Advertising Agency: Amelie Company, Denver, Colorado, USACreative Director: Gordy HirschArt Directors: Gordy Hirsch, Paul SuggettCopywriters: Paul SuggettRetoucher: Armando MartinezIllustration: Richard FeldmanBoard Construction: Eye Candy Props Published: August 2011 Advertising Agency: Hancomm, Seoul, KoreaCreative Director: Moon Gi KimArt Director: CW Park The Media Merchants worked with Wasserman + Partners and Preventable to provide the interactive technical solutions for the stunt consisting of technical development, programming and installation. As cars approach the beginning of the school zones, a radar speed sensor will trigger and capture an image of the car that will then appear on a 10ft wide LED screen with Preventable branding, explains Brad Foster, Chief Marketing Officer, The Media Merchants. The system will capture images and frame them on the screen as if youve been caught speeding, executing a stunt that is bound to catch people off guard and raise awareness to the importance of school zone safety with an engaging execution.Advertising Agency: Wasserman + Partners, Vancouver, CanadaCreative Director: Liam GreenlawCopywriter: Allen ForbesArt Directors: Dave Harrison, Graeme JackProduction: Heidi NucklausExecution / Interactivity: The Media MerchantsTechnical Director: Anthony DiehlTechnicians: Bobby Rou, Jordan CiurcovichProject Management: Tim Pelz Marking the back to school term, Preventable together with BCAA Traffic Safety Foundation and the District of West Vancouver have launched an optical illusion geared to making drivers slow down at high-risk intersections.The optical illusion of an illustrated girl chasing a ball has been placed on the road northbound at 22nd street in West Vancouver. There are signs leading up to it saying "you're probably not expecting kids to run out on the road" to prepare drivers. The installation is meant to draw attention to the risk of children running into the street and was carefully tested before being put in place. It is in place for a few days only and is being monitored as a pilot to ensure pedestrian and driver safety are not risked. The illusion rises up gradually from about 100 feet away as not to surprise drivers, and it fades away by the time a driver approaches.Advertising Agency: Wasserman + Partners, Vancouver, CanadaCreative Director: Liam GreenlawCopywriter: Allen ForbesArt Directors: Dave Harrison, Graeme JackProduction: Heidi NucklausExecution / Interactivity: The Media MerchantsTechnical Director: Anthony DiehlTechnicians: Bobby Rou, Jordan CiurcovichProject Management: Tim Pelz McCann Erickson - Turquia The challenge: The ugly scenes of violence had spread across the length and breadth of the capital in August 2011. Although raised the number of the police, they could not manage to stop the spread of rioting and looting. Who can stop the riots?The insights: Most looters and riots were young teenagers who wore with hoody and mask. Shamefully these anti-behaviours were caused by their lack of the awareness of the consequence. After the riots, the broken window covered by wood lock represent the trace of consequence.The ideas: In order to raise the awareness of anti-behaviour, the message is printed When anger rises, think of the consequences. on the center of cracked image in the acrylic mirror. These reflect image and message let them reconsider their intend of the attempt. Shown the picture will affect on their behaviour.