filmes importados. The new technology with most effect on Brazilian electronic media, however, is the satellite distribution of television to small repeaters throughout the country. A nova tecnologia, com maior efeito sobre a midia eletronica brasileira, no entanto, e a distribuicao por satelite de televisao para repetidores pequenas em todo o pais. In the 1980s, thousands of small towns in rural Brazil purchased satellite dishes and low power repeaters to bring in Brazilian television networks, effectively extending television to 99% of the population. Recent studies show that over 90% of the population probably has television sets. Na decada de 1980, milhares de pequenas cidades no Brasil rural adquirido antenas e repetidores de baixa potencia para levar as redes de televisao do Brasil, estendendo a televisao e 99% da populacao. Estudos recentes mostram que mais de 90% da populacao, provavelmente, tem aparelhos de televisao. New video technologies entered the Brazilian television market in the 1990s, offering focused or segmented programming through additional advertising supported UHF (ultra high frequency) channels or pay-TV systems such as subscription television (STV), cable TV systems, multichannel multipoint distribution systems (MMDS) and direct satellite broadcasting (DBS). tecnologias Novo video entrou no mercado de televisao brasileira na decada de 1990, oferecendo programacao segmentada focada ou atraves de publicidade adicional suportado UHF (frequencia ultra alta) ou sistemas de canais de TV por assinatura, tais como televisao por subscricao (STV), sistemas de TV a cabo, sistemas de distribuicao multiponto multicanal ( MMDS) e de transmissao direta via satelite (DBS).In this most recent period three main approaches have so far been used to support programming and distribution: Advertising supported UHF, exemplified by the Brazilian adaptation of MTV, which features about 10-20% Brazilian music; over-the-air pay-TV systems, which usually rely on imported channels like CNN, ESPN and HBO; and DBS (Direct Broadcast Satellite) systems, which require subscription. Neste periodo mais recente de tres abordagens principais tem sido ate agora utilizados para apoiar a programacao e distribuicao de publicidade suportada UHF, exemplificado pela adaptacao brasileira da MTV, que possui cerca de 10-20% de musica brasileira;-the-air-sistemas de pagar TV por , que normalmente contam com canais de importacao, como CNN, HBO e ESPN, e DBS (Direct Broadcast Satellite) sistemas, que exigem inscricao. So far only MTV has gained even a small share of the audience. Ate agora, apenas MTV ganhou ate mesmo uma pequena parte da plateia. Studies to date indicate that most satellite dishes and many cable connections are being used to secure better reception of Brazilian channels. Os estudos ate agora indicam que a maioria dos pratos de satelite e conexoes de cabos muitos estao sendo usados para garantir uma melhor recepcao dos canais brasileiros.Even though the new technologies seem to threaten to bring in a new wave of largely US programming, then, the audience studies so far do not indicate a strong audience response to them, except perhaps among a globalized elite and upper middle class. Mesmo que as novas tecnologias parece ameacar a trazer uma nova onda de grande parte de programacao E.U. e, em seguida, os estudos de audiencia ate agora