Another Fourth BranchPress and political culture in BrazilAfonso Albuquerque UFFArticle - Journalism - Vol. 6(4) 2005Estudos de jornalismo tendem a primar pela comparacao da retorica e maneira de fazer jornalismo norte-americano. O artigo mostra como a midia no Brasil mantem um modelo proprio, com adaptacoes do modelo americano."I focus on the Brazilian press and demonstrate that it has appropriated the American journalistic rhetoric andpractices, adapting rather than adopting them to their own cultural environment".1) Aspects of the development of the political culture in Brazil and in the United de States, in order to emphasize the differences between them.2) The origins of the Poder Moderador, and its importance to the political system during the Brazilian Empire era (18221889). The survival of the Poder Moderador as a cultural model to Brazilian politics throughout the Republic (1889 to the present).3) Differences between Brazilian and American journalistic cultures. I assert that the conditions that allowed the development of an independent journalism model in the United States have been mostly absent in the Brazilian history. I also discuss the influence that the American model of journalism has exerted in Brazil since the decade of the 1950s, and the reactions against it.4)Ways that Brazilian journalists have appealed to the American Fourth Branch rhetoric to legitimize their very particular demands of political authority. Convergence Across Divergence: Undestanding the Gap in the Online News Choices of journalists and consumers in Western Europe and Latin AmericaPablo J. Boczkowski - Northwestern University, Frances Searle BuildingEugenia MitchelsteinMartin WalterSAGE, Communication Research, May, 2011O estudo e uma analise da relacao entre as noticias publicadas e o acesso da noticia clicada pelos leitores online. A meta do artigo e observar se ha um Gap entre as escolhas dos jornalistas e consumidores. O objeto de estudo comporta 11 sites de jornais online do Oeste da Europa e da America Latina.A tendencia dos estudos sobre "News producers and consumers" mostra que embora algumas correntes sugerem que consumidores tem a mesma preferencia que os jornalistas (historias sobre politica, economia e topicos internacionais) outras argumentam que os consumidores tem maior interesse por entretenimento, esporte, crime e clima (non public affairs news).Palavras-Chaves: Global News Media, News producers and consumers. Communist Journalists and the Adaptation of the Model of the American Model of Independent Journalism in BrazilAfonso de albuquerque UFFMarco antonio Roxo da Silva UFRJPress Politics Vol12, 2009From the 1950s to the 1970s, during the peak of the cold war, communist journalists had a significant presence in Brazilian conservative papers. They even held highranking positions. Newspaper owners were aware of their political orientations, but they did not seem concerned. In fact, some of those communist journalists enjoyed high professional prestige. an unusual symbiotic relationship has developed between conservative publishers and their communist employees. This article discusses such relationship in light of the modernization of Brazilian newspapers that started in the 1950s. To modernize their newspapers, publishers needed to rely on journalists ability to deal with the news as a technical, industrial product. Journalists with communist sympathies provided skilled work and were willing to be loyal and disciplined in the newsrooms.They had their