areas. Absence ofenvironmental restrictions.We generatefor each project of 100 housing units, 46 direct jobs, with an increase infederal tax revenues, state and local, which comes from the reflection of theproduction of housing units, and move the local economy. All materials are ofdomestic origin, bought mostly small and medium industries, a 400 km radius ofthe project. A workforce is local, where we offer training for capacitybuilding and training in partnership with SENAI (National IndustrialApprenticeship Service) and SINDUSCON (Union of Construction Industry),following the guidelines of the MTE (Ministry of Labor), in compared with therecord of work and occupational safety. Our waste is minimized by designstreamlined and the rest sent to recycling cooperatives, leaving the materialnot be sent for reuse areas of construction waste deposits, permitted byenvironmental legislation.PANORAMATheviability of housing projects of social interest be deployed and managed by anNGO, breaking paradigms market, materializing the figure of the socialentrepreneur as a generator of income, employment and competitiveness in thehousing market of low and lower-middle income, was challenge.Developstrategic plans, marketing, operational and financial, to implement projects,along with the development of technical and social characteristic of the socialentrepreneur, who produces the product or service based on social and financialprofile of the population to be benefited by their actions Thisproject aims to strengthen the third sector economy as fastest growing sectorin the country. This phenomenon corresponds to the needs of organized civilsociety and social movements to create a new synapse in consumer relations,along with public and private, so that the wishes of the population are met inan ethical and effective. This new relationship is based on meeting theexpectations of products and services that the state can not meet, breaking thepolitical manipulation, occupying space that does not meet the private sector, notbecause of financial attractiveness on prices. Faced with this situation, isthe environment for the third sector to implement CIVIL SOCIETY ORGANIZATIONSSOCIAL ENTREPRENEURSHIP of utopia.SOCIALENTREPRENEURSHIP does not mean breaking the chain, but the balance of earningsor financial results, used as a tool capable of covering operating costs andexpenses, return on capital and new investments. At this point, the pictureemerges of SOCIAL ENTREPRENEUR, with economic goals, but non-profit, regulatedby law, which is paving the implementation of this methodology for the consumermarket, generating income, jobs, taxes, municipal, state and federal, ROI andreturn of private capital, fueling the production chain, bringing consumerrelations and market private entities with social, ethical and moral, enablinga wide range of society have access to the formal economy.4. FINANCIAL PLANInitialInvestmentThe initialinvestment in our future development will be characterized by a set ofinvestments raised by the central office for administration.Theinvestment costs are represented by the fixed cost of working capital,facilities, equipment, and operating costs, which are related to loans to microentrepreneurs, administration, taxes. These costs will be translated during theimplementation process of development and production.The projectwill have a projection and loan financing to 9.810 HOUSING CONSTRUCTION . The expectedannual investment for the development of the project is a total of US $ 1,100,000,000.00.