Garoto paga R$ 200 mi para ser o chocolate oficial da CopaPatrocinio garante a empresa exclusividade de vendas de chocolates e sorvetes nos estadiosTablete de chocolate Garoto especial para a Copa: torcedores vao escolher sabor e embalagemSao Paulo - A Garoto, marca da Nestle, anunciou nesta quarta-feira contrato com a Fifa e a CBF para ser o chocolate oficial da Copa do Mundo de 2014 e da Copa das Confederacoes.Pelo acordo, a marca ganha exclusividade na venda de chocolates e sorvetes nos estadios e instalacoes dos dois eventos. As cifras do invsetimento chegam a R$ 200 milhoes, o maior orcamento da historia da empresa em marketing, segundo a Nestle. A empresa herdou a cota antes ocupada pelo achocolatado Nescau, tambem do grupo suico.O chocolate ainda desenvolvera produtos especiais voltados para a brasilidade. A partir de marco deste ano, as embalagens da marca vao vestir a camisa amarelinha, com referencias a Selecao Brasileira, da qual a Garoto e patrocinadora.A primeira acao promocional da campanha sera a campanha A Copa e nossa e o chocolate e seu, que comeca nesta quinta-feira na fanpage da marca no Facebook. Nela, os torcedores participarao da criacao do chocolate oficial da Copa, escolhendo sabor e embalagem.A empresa tem orgulho em fazer parte de um evento tao representativo para o povo brasileiro como e a Copa do Mundo. A participacao da Garoto podera ser vista em pecas para televisao, em redes sociais e nos estadios, alem de todos os pontos de venda, afirmou em comunicado o gerente executivo de Marketing da Chocolates Garoto, Andre Barros.Fonte: Exame http://www.emarketer.com/Article.aspx?id=1005561&src=article2_newsltrThe four major US professional sports leagues and their teams will generate $2.07 billion in sponsorship revenue in 2007, according to the "IEG Sponsorship Report."This is 15% higher than the 2006 figure of $1.8 billion. IEG attributes the growth to international marketing and to the leagues ability to secure new partners in previously untapped categories."That one-two punch has lifted pro sports sponsorship spending to a new level," said William Chipps, senior editor of the IEG report.The 15% increase in sponsorship revenues generated by the major US sports leagues is substantially higher than the 10.8% growth that IEG forecasted for overall sports sponsorship spending in North America. This reflects the increasing popularity of the major sports brands among corporate marketers and a corresponding shift in the balance of power within the sports industry toward the "big four."Sports is the largest category of sponsorship spending in North America. In 2006, $8.94 billion was spent on sports sponsorships in the region, representing two-thirds of the $13.39 billion total, according to IEG.eMarketer projects that sports sponsorship spending in North America will increase to $13.24 billion by 2011, and that it will continue to represent between 66% and 69% of overall sponsorship spending in the region.eMarketer senior analyst Paul Verna sees sponsorship as part of a sports-driven marketing mix that is moving online."The spending bonanza that accompanies mega-events like the Super Bowl and the World Series has played out mainly on broadcast and cable TV," Mr. Verna said."However, by 2011, the online share of the US sports advertising