most part, hold the positions of management and management in companies. Because they carry out managerial functions, and often at a strategic level, they are directly opposed to the younger generation in terms of their ideals, which leads to a considerable contrast of behavior and values, which is already appreciated with great care in the sectors Human resources and strategic organizations, which in turn try to positively manage conflicts and reverse the differences in performance potentials.The Generation XWhile the Baby Boomer Generation presents itself as contemporary to the birth of technology, Generation X is already making use of the technological resources promoted by its predecessor generation. Born in the mid-1960s and extending into the late 1970s, this generation experienced in Brazil events such as "Diretas Ja" and the end of dictatorship.In the professional environment, Generation X is characterized by certain resistance to everything that is new, besides being insecure in losing the job by younger and more energetic people. These form the successor of Generation X: Generation Y.The Generation YGeracao Y was born in the 80's, which in a short time of life has already witnessed the greatest advances in technology and several paradigm breaks in the labor market. Therefore, in such an innovative environment, Generation Y distinguishes itself by presenting characteristics such as capacity to do several things at the same time, such as listening to music, browsing the internet, reading the e-mails, among several others that, in theory, do not disturb Their professional duties. This generation also presents a constant desire for new experiences, which in the work results in wanting a quick ascent, that promotes of positions in relatively short periods and of continuous way.The Generation X and Y profiles are quite different when compared to their behaviors. While the X prefers tranquility the Y wants movement; The Y wants to innovate at any cost, and X prefers stability and balance. Such contrasts present a difficulty for companies that have Generation X employees subordinated to Generation Y. Most older people do not naturally accept a command imposed by a younger one, which in turn finds the decisions of the older ones too slow.Nowadays, and in the midst of such a difference of values, for organizations the preference is for the capacity of each professional and no longer for working time. Although experience has a lot in making decisions, each one's competence in relation to the demand for faster executions becomes the prime factor for hiring, delegating functions and promotions within a company.The Generation ZYoung people born in the mid-nineties form the whole of Generation Z. These are not yet included in the labor market, but are already reason for reflection because of their individualistic and somewhat antisocial behavior.Generation Z is contemporary with a reality connected to the Internet, where family values, such as sitting at the table and talking to parents, are not as expressive as the virtual contacts established by young people on the Web. Formed by those who have not yet left Of the school and have not yet decided the profession to be exercised in the