Coordinator of the interior design department of the Marangoni Institute, Italian came to Rio de Janeiro, Brazil to give a workshop on the theme at CasaShopping.Marcella Bricchi"I am an interior designer, teacher and coordinator of the Marangoni Institute in Milan, Italy. I'm Italian, from Oltrepo, I graduated from the institute, but I worked for 20 years in the American market as a fashion designer. I believe these two worlds are complementary and speak the same language. "Tell me something I do not know.In Italian, "abito" means to dress and "abitar", to inhabit. The two words derive from the same Latin radical, which means to be inside. If "abito" is our second skin, our clothes, "abito" is the third skin. We must intervene in this space with all the important elements in life, with memories, memories, journeys, our whole history. Our houses are our skins, they must be covered in our lives.How can the designer capture this very personal essence of the customer?That's a beautiful question. I worry about that a lot. As a designer, I work with two architects, who take care of the technical part. I take care of interviewing the client, understanding their needs, lifestyle and tastes. He must tell his story, and then the interior designer must create a home that recounts this story. In this way, the customer is the protagonist. This is a revolution, it is very innovative.If customization is important, why is minimalist white still so present?This year, during Design Week in Milan, white was a very strong theme. However, much more was present in decorative objects. There are now many colors inside. More than colors, there are decorations, such as wallpapers that recreate jungles, woods and gardens, and others that are interactive, in led. White leaves the scene on the walls. Light becomes an important component. They are both poetic and sensory techniques, interactive installations that create emotion in the viewer.But can you guarantee aesthetics within this mix?The glamor is given by the excellence of materials, beautiful shapes, fabrics and finishes. The new luxury is the awareness of the sustainability and the identity of the country itself. The product should bring excellence and the most important characteristics of the country, in a mix of originality and creativity, with technology. It is to translate the genius loci (spirit of place) in a "glocal", global and local way. In Brazil, Sergio J. Matos does this very well. It's like visiting the country's identity, local tradition, folklore.Sustainability and design go together?Sustainability is looking to the future. In architecture we have many examples of abandoned spaces that are revisited, reinterpreted. It is a way to respect, reuse, recover, recycle. There are incredible things like that, especially in fashion. Salvatore Ferragamo presented a capsule collection that uses fiber extracted from orange. With this thread, similar to silk, Ferragamo designed a poetic collection, which evokes Sicily. It's a new recycling system and it's a very strong message.Is this sustainable bias a customer demand?It's not exactly a request, but they are aware that something has changed. It is up to the designer