Hotels which fail to spend time and money on their websites face a drop in bookings and profitability, according to a new study.Customers expect a host of features on hotel websites, even when looking at small hotels in developing countries, according to the researchers from the University of Portsmouth.Arunasalam Sambhanthan, a recent graduate, and Dr Alice Good, both from the School of Computing, published their research in the International Journal of Information Systems in the Service Sector. They studied hotels in Sri Lanka which aim to attract western business travellers, but say their findings apply broadly across the sector.Dr Alice Good said: Hotels that rely upon web bookings are undoubtedly going to face a drop in bookings if they fail to keep pace with website design and the importance of it to customers.There is extensive research in how poor web design impacts upon both usability and accessibility in relation to e-commerce websites, with numerous examples of companies going out of business because of poor website design.CircleSource: Breaking Travel News Queridos amigos, seguidores, interessados e afins,Agradeco a atencao e sugiro fortemente que vcs sigam e apreciem a comunicacao da Candiota Editora. Empresa que fundei agora pra desenvolver e publicar trabalhos focados em Turismo, Hoteis, Artes, Destinos e Eventos, etc.. Tudo bem Brasil.Para seguir a Candiota Editora nas redes sociais, por favor:- Assinem o blog www.brasilexclusivo.com.br- Curtam a pagina no Facebook CandiotaEditora- Sigam no Twitter a CandiotaEditoraObrigado pela atencao e carinho de todos e a Editora continuara boa parte do que acreditamos.Esse nosso blog Brazil Hotels ando atualizando pouco e deve continuar assim, ou talvez eu o desative. Estou pensando.Obrigado e obrigado e abs e bjs a todosFelipe Candiota At the Roger Smith Hotel in New York, social media has become immersed within the hotels unique culture. At its core, the Roger Smith Hotel is about storytelling with a focus on art and people and social media has become the way in which the hotel can share these stories and create new ones.In fact, Brian Simpson, the hotels director of hospitality, says that while the hotel certainly attempts to connect the dots between social media and sales, ROI is not the focus of the teams social endeavors. Were less concerned about how many rooms are booked because of social media, and more focused on telling stories and connecting people ... you cant pay a marketing firm to make those connections.Its this type of open thinking that keeps The Roger Smith at the forefront of the social media curve.Simpson primarily relies on Twitter, Facebook, YouTube and the hotel blog to distribute and collect stories, but also recognizes the value of location-centric social networks like Foursquare and Pegshot. He approaches each social site with a different strategy, saying, We take all of these stories and figure out which social media networks support them best.Simpson points to an event from 2009 as a catalyst for some of its creativity. The artsy hotel then hosted a Social Media Breakfast, which led to interest from other social media and web groups, and ultimately inspired Simpson to actively immerse himself