Sensivel, profundo, didatico, inteligente e provocativo.O documentario produzido pelo nosso querido Kleber Mazziero mostra como estava Londres um ano antes dos jogos Olimpicos.De forma profunda e reveladora, Kleber traz a realidade de Londres de forma muito precisa. Nem deslumbrado com a cidade, nem excessivamente critico com ela, o documentario mostra a realidade de Londres. Podemos sentir seus problemas, suas caracteristicas principais e ver um pouco como se comportam seus habitantes.Nem melhor, nem pior, mas culturalmente diferentes. Isto e o que mostra este excelente documentario de nosso amigo Kleber.So uma profunda sensibilidade aliada a um poderoso senso critico para produzir um documentario tao proximo da verdade de uma cidade tao idealizada por nos brasileiros. Assista:http://www.youtube.com/watch?v=-MaqscYbGHw - Parte 1 http://www.youtube.com/watch?v=vI94lx2u0RE - Parte 2 http://www.youtube.com/watch?v=RDRaJu_c4YQ - Parte 3 http://www.youtube.com/watch?v=ilIGTKK9OTQ - Parte 4 http://www.youtube.com/watch?v=1Mb_CLtLGwA - Parte 5 Purchasing Power (Elizabeth Chin)This book discusses deeply important concepts like consumption, ethnicity and childhood and at the same time it describes people and their lives. I found it fascinating because not only does the author argue about these concepts, but she presents her findings to support the arguments she puts forward. Her arguments are based on her experience in New Hallville. The patterns of social behaviour in New Hallville are the same as in some Brazilian big cities. Some years ago, I conducted some research on children (9-11 years old) from Sao Paulo, Porto Alegre, Ribeirao Preto, Rio de Janeiro, Salvador, Fortaleza and Recife. Consumption in general for those Brazilian children is pivotal in the way in which they interact with their families. For Chin, the consumption of New Hallville children is an important medium through which many of these children s everyday social and kin relationships are created and maintained (p. 88). Also in Brazil, consumption is a good way in which we can understand different aspects of children lives: relationships, behaviour, desire, sexuality, needs and values. Chin also argues that children today are quite often adept at critically analyzing the industry s attempts to create desires for their products, much more so than their parents or grandparents were when they were young (p.68). Throughout my research in Brazil we saw several cases where children showed some critical capacity to argue about marketing and publicity strategies which create desires for brands. There is no reason why some journalists, parliamentarians, government authorities and Brazilian institutions should insist on looking at children as a kind of powerless group when it comes to judging the commercial intentions of advertising and marketing.Three out of the sixteen years of my career as a marketing professional I worked for Mattel in Brazil where I learned many things about this company and its marketing strategy for children, including Mattel s aims with ethnically correct dolls. Chin has a deep understanding of the issue. Indeed, all questions pointed out by Chin about ethnically correct dolls are evident within the company. Ethnically correct dolls put business first and, actually, do not consider the social class issue. As demonstrated by Chin, these kinds of toys are not recognized by black children as part of their lives. She argues