1 Madonna and Julia Roberts are ... than Bruna Marquezine.famous famouser more famous --------------------------------------------------------------------------------2 New York has ... skyscrapers than Uruguay.more - (nothing) much --------------------------------------------------------------------------------3 Lucas's younger ... Cinthia.that more than --------------------------------------------------------------------------------4 Buenos Aires is ... more crowded.very much many --------------------------------------------------------------------------------5 I have a ... salary than I did before.good better more better --------------------------------------------------------------------------------6 My briefcase is ... than Peter's.too heavy heavier heavy --------------------------------------------------------------------------------7 The people are ... in Bogota.more nice nicer more nicer --------------------------------------------------------------------------------8 It's the ... building in Burgos.oldest most old more oldest --------------------------------------------------------------------------------9 Fazzano's is the best restaurant ... town. of in on --------------------------------------------------------------------------------10 Sylvia's ... than Muriel. more intelligent intelligenter intelligent VocabularySkyscrapers - arranha-ceusCrowded - lotada,abarrotada de genteSalary - salarioBriefcase - malaPeople - pessoas Taking idioms seriouslyCartoon Thursday continues with todays Mother Goose and Grimm:Mother Goose wants Grimm not to reveal a secret, not to let the cat out of the bag. Grimm agrees that he wont let the cat, Attila, out of the bag he has him in. A play on an ambiguity between literal and idiomatic (and figurative) readings. Business intelligenceBusiness Intelligence (BI) refers to computer-based techniques used in spotting, digging-out, and analyzing business data, such as sales revenue by products and/or departments or associated costs and incomes.Business Intelligence (BI) refere-se a tecnicas baseadas em computador utilizados ( posicionar)no spotting, cavar, e analise de dados empresariais, tais como receitas de vendas de produtos e / ou servicos, ou os custos associados e rendas.BI technologies provide historical, current, and predictive views of business operations. Common functions of Business Intelligence technologies are reporting, online analytical processing, analytics, data mining, business performance management, benchmarking, text mining, and predictive analytics.Business Intelligence often aims to support better business decision-making.Thus a BI system can be called a decision support system (DSS). Though the term business intelligence is often used as a synonym for competitive intelligence, because they both support decision making, BI uses technologies, processes, and applications to analyze mostly internal, structured data and business processes while competitive intelligence, is done by gathering, analyzing and disseminating information with or without support from technology and applications, and focuses on all-source information and data (unstructured or structured), mostly external to, but also internal to a company, to support decision making. //<![CDATA[ if (window.showTocToggle) { var tocShowText = "show"; var tocHideText = "hide"; showTocToggle(); } //]]> * HistoryIn a 1958 article, IBM researcher Hans Peter Luhn used the term business intelligence. He defined intelligence as:"the ability to apprehend the interrelationships of presented facts in such a way as to guide action towards a desired goal."In 1989 Howard Dresner (later a Gartner Group analyst) proposed BI as an umbrella term to describe "concepts and methods to improve business decision making by using fact-based support systems." It was not until the late 1990s that this usage was widespread.* Business intelligence and data warehousingOften BI applications use data gathered from a data warehouse or a data mart. However, not all data warehouses are used for business intelligence, nor do all business intelligence applications require a data warehouse.* Business intelligence and business analyticsThomas Davenport has argued that business intelligence