usual amount of diamonds during their mining, it means the supply of diamonds has increased, which means the cost and profit per diamond, drops.The fact is, efficiency, sustainability and abundance are enemies of profit.To put it into a word., it is the mechanism of SCARCITY that increases profits.[TITLE" SCARITY][FRESCO]"What is scarcity? Based on keeping products valuable. Slowing up production on oil raises the price. Maintaining scarcity of diamonds, keeps the price high. They burn diamonds at the Kimberly diamond mines- they are made of carbon-it keeps the price up."[NARRATION:]So then, what does it means for society when scarcity, either produced naturally or through manipulation, is a beneficial condition for industry?It means that sustainability and abundance will never ever occur in a profit system, for it simply goes against the very nature of the structure. Therefore, it is impossible to have a world without war or poverty, it is impossible to continually advance technology to its most efficient and productive states ... and most dramatically, it is impossible to expect human beings to be behave in truly ethical or decent ways.[TITLE: "HUMAN NATURE OR HUMAN BEHAVIOR?"][FRESCO:]People use the word instinct. Because they can't account for the behavior. They sit back and they evaluate, with their lack of knowledge, and they say things like: " Humans are built a certain way, greed is natural thing"...as though they worked for years on it... and it's no more natural than wearing clothing.[MEADOWS:]What we want to do is to eliminate the causes of the problems. Eliminate the processes that produce greed and bigotry and prejudice and people taking advantage of one another, and elitism. Eliminating the need for prisons and welfare. We have always had these problems because we have always lived within scarcity and barter and monetary systems that produce scarcity.[FRESCO:]If you eradicate the conditions that generate what you call socially offensive behavior, it does not exist. A guy says: "well isn't that inborn"? No it's not.[MEADOWS:]There is no human nature, there's human behavior, and that's always been changed throughout history. You're not born with bigotry and greed and corruption and hatred. You pick that up within the society.[FRESCO:]War, poverty, corruption, hunger, misery, human suffering will not change in a monetary system. That is- there will be very little significant change. It's going to take the redesign of our culture, our values, and it has to be related to the carrying capacity of the earth. Not some human opinion or some politician's notions of the way the world ought to be... or some religious notions of the conduct of human affairs.And that is what the Venus Project is about.[TITLE: "THE VENUS PROJECT"][FRESCO:]The society that we're about to talk about is a society that is free of all the old superstitions, incarceration, prisons, police, cruelty and law. All laws will disappear. And the professions will disappear that are no longer valid, such as stockbrokers, bankers, advertising, gone forever. Because it's no longer relevant.[NARRATION:]When we understand that is it technology, devised by human ingenuity, which frees humanity and increases our quality of life, we then realize that the