to take action, 4) making a pledge for action, and 5) having measurable results.The studies also suggested that 20/20 needed to be promoted to a wider audience, enabling a much larger number of people to find out that the program and support was available. Other recommendations included: 1) providing on the ground support to priority neighbourhood, 2) making basic information about home energy-savings opportunities easy to access, 3) the need for a simple information kit for participants, 4) providing easy-to-use tracking tool and incentives for participants, and 5) partnering with local service providers such as Green$aver and Pollution Probe to deliver a work-based initiative.Targeting the Audience20/20 in general residents in the Greater Toronto Area, including those living in multi-unit residences20/20 workplace companies in the Greater Toronto Area interested in promoting energy efficiency to their employees20/20 EcoSchools predominantly Grade 5 classrooms in elementary schools20/20 community pilot selected neighbourhoods whose first language is not EnglishDelivering the Program20/20 was officially launched to the general public in June 2002. It introduced its workplace program at the end of 2002 and the schools program in 2003 as a pilot with the Toronto District School Boards EcoSchools initiative. The regional health units contracted the Clean Air Partnership to coordinate the program throughout the GTA at the same time. They also set up a Regional Steering Committee composed of 20/20 staff from the five regional health units to oversee the implementation of the program across the GTA. In 2005, 20/20 partnered with community groups to bring the program to multi-ethnic communities. A small-scale advertising campaign also took place in 2003 and 2004.The 20/20 Planners went through several revisions to include updated information from program partners, prize draws, activity tracking/feedback forms, and energy saving tips for tenants and condo owners. 20/20 developed a new teachers guide in 2005 to accompany the 20/20 EcoSchools Planner, outlining the program links to curriculum.By the summer of 2005, the program had reached over 20 workplaces, 70 schools across the Greater Toronto Area and over 14 communities bringing the 20/20 program to residents whose first language is not English. More than 10,000 Planners per year in total were distributed in the Greater Toronto Area and beyond.Distribution and promotion of the residential 20/20 Planner:The general public could order a free copy of the 20/20 Planner (Overcoming Specific Barriers) by calling a hotline. 20/20 promoted the hotline through the 20/20 point of contact brochure, advertising in the media electronic bulletin boards, and printed articles in magazines and commuter papers (Mass Media). Participants could also download the Planner from the 20/20 program web site or sign up at 20/20 displays at public events (e.g., Environment Days, Smog Summit Fresh Air Fair, Bike Week, Earth Week, and Clean Air Day).20/20 encouraged participants to complete and return a feedback form indicating the type of energy use activity they would do , both in a Stage One two-week period and beyond (Building Motivation Over Time) and be entered into a draw for some prizes (Incentives).On receiving the feedback form, 20/20 sent participants a welcome letter, a window decal, and energy saving