social media creates links that can be accepted amicably or arbitrary, and we also know that any action that is directed through it involves cognitive perception among all means of stagnation, its perpetuation is directed to According to the cycle, so communication networks, orient and reshape forever despite his age, the route taken through the eyes of intrinsic subordinate layers, and there are numerous influences that govern the organization of the advertising industry, the called "Cultural industries" of Adorno and Horkheimer, is just a series of organizational level that the media has achieved over the centuries, all their punctuality, awakens "unconsciousness" of information, and rationality imposes its vicissitudes around this range of exhibitions trustees of the scheme manly scales divided between individuals who create expectations of elementarity of autonomous thinking, creating considerable gaps in critical thinking and free, overshadowing our training of coherent thought and totaled, the current of public relations, which creates an ambiance oligarchic representation of behavior, position your desire for subjective factors, therefore, to assess the central structures of the creations of this or that point in question, we understand that it is "perfected" and idealized their projections, and the participants of this event influence by mass down its system of values through symbols, position, race, income, health, culture, religion, economy and diseases, we see that all the fuel the engine that governs the actions of mass influence, has introspective nature and particularly by participants, ie, the bourgeoisie correlated industries for social purposes, advertising agencies and advertising, but not the whole class called "bourgeois" who participates in these vehement actions, there is a control on the part of this, as the new bourgeois not include the insight of parallel bourgeois conservatives, or call hereditary wealth, the latter representing the cultural, religious, and racial, and together we shall see, that the autonomy of the conservative bourgeoisie, became hopeless symbolic factor in the actions of the State, it is she controls the weights and peculiarities of the creations of laws that serve as a natural state of customary formulations segments, as the law is its real value when it is evaluated as being natural to men, when it correlates the law as something above any point indulgent, the pleasure principle factor that Freud operates as a hereditary factor, assigned, indeed inherited, and all parallel interleavings, which are the institutions working in the projection of "indirect remorse," serve to position Our organizational structure of thought, vigencias, stratifications, all these means are modalities that give off our real importance, the human being, as a creator by nature, becomes mediocre when influenced by external factors, in its real trajectory, mediocrity would be a kind of state "exclusion of critical thinking," or the "creative thinking", the latter a factor of such importance as breathing and perform functions basic, the man is not limited such formulations, so the rationalization that Weber believed in his "The Protestant Ethic and the Spirit of Capitalism", a point would be highlighted if we consider this topic as a natural essence of the capitalist system, the bureaucracy would be his triple