"helper" because it is the bureaucracy that governs all of the following organizational factors of yield and liquidity, and transact these triumphs basic capitalist system, a sphere gradually and slowly evolving, or rather its evolution is in fact parallel , dynamic, however, its formalization of evolution in the means of production is low towards innovation of the proletariat, ie, the routine is hard sitting services employees because their rationalization "mature", places a range of eventualities that demarcate a negativity the function "operate", the individual becomes a recluse in the bond itself rational, and therefore does not expect to make this masterful and perpetuating cycles rationalizing layer, because it alone is too great to be resisted, because all his essence, his bridle, its root is enfuscada behind the models established by the state, which is controlled by external agents of the bourgeois classes conservative, reactionary by pathology, however, when rationality fails for some reason especially, is a big loss for the actions fertilized by companies, or having poorly drafted its idealization in the means of production, it creates revolts in "unconsciousness" of individuals operated, it is the rationalization that directs the ways in which production is to digest, and this production does not worried about being autonomous of their proletarians, and thus creates strategies redeem prices, costs, regulations, around its own acceleration, and this impasse, industries, capitalists, create "principles" inherited vision categorical institutions static religion and laws, guidelines, and shape what they think the correct and direct all their income, based on these core principles to organize groups and pacify the workers, the capitalist does not stop to obfuscate or to redeem their ideological elaboration of how to "behave" and "act" because it is natural capitalism, govern and hold these shares around fake moral principles, ie, morality becomes an important key issues of the hang-ideological thinking, who is she limits ideas, innovation, and brings much frustration to reality Freudian instinct, is the superego is showing unable to join this or that portion of moral institutions industry, so we could better understand its functioning, analyzing these mechanisms so despised and subjugated by many sociologists, morality is actually a mechanism used in industrial institutions.Understanding Fear of the other, Put That individualization in modern societies.Mixofobia, a term coined by sociologist Zygmunt Bauman Polish, depicting a central factor in external and individuals living in industrialized societies, modern indeed undergoing democratic regimes that are still ripening in many respects and that among other links and they create agents are predetermining and insinuancias around these agents, the "engineering consent" of Noam Chomsky, the law of public bindings, public power, public opinion, a true remontamento ideological social behavior of the XXI century, public opinion was atoladamente invested in the United States at the end of the postwar state, at first, to promote the new recommendations of George Kennan called the divided world, and this open channel, promoted numerous important aspects in other countries, because the U.S. fortification became a kind of centralized view, at least in the Western world, when Latin American countries such as Chile, Brazil, Argentina and others