E so faltam 78 dias. Como o tempo parece passar mais rapidoquando estamos ansiosos com a chegada de uma data especifica. Apesar dospequenos contratempos, (como foi o caso do aumento do IOF para cartoes travel Money- que prefiro nao tecer comentarios mais latentes, uma vez que o assunto eextenso), tudo vai indo dentro do planejado. Acompanhando a cotacao do dolar,as previsoes do tempo em New York e assim vai caminhando os dias.Para quem "ta meio por fora" do assunto, aqui vai o link mais atualizado:Taxas de cambio e aumento do IOF sao um retrocesso, avalia Proteste - InfoMoneyhttp://www.infomoney.com.br/minhas-financas/credito/noticia/3135297/taxas-cambio-aumento-iof-sao-retrocesso-avalia-protesteObrigado a voce por acompanhar meu Blog.Abracos. By M Muneer Feb 25 2013Tags: NewsThe idea of business-to-business (B2B) marketing being very industrial and not too social has been ingrained into our minds by B-schools for long. However, this need not necessarily be the case. The traditional industrial way can be moved more into the social space as buyers are slowly moving towards the social experience with their B2C buying. Perhaps, it cannot be fully moved into the social space, but many bits and parts can indeed be.For instance, many B2B buyers are keen on non-traditional way of buying when it comes to smaller transactions and consumables. Not every purchase needs to be done the B2B way. This is mainly because of two reasons First, buyers get social experiences in the real world as individuals. Second, the advent of technology has made transactions far more transparent and decision making more participative resulting in less secrecy in transactions.Todays progressive B2B buyer wants to be engaged. With the workforce getting younger at many purchase departments, they do not have the patience for just transactions. They want transparent, collaborative and open relationships. They are no keener on accepting products and services at face value than building relationships afresh. Social media helps dramatically in this as it is not a one-way street.According to experts, todays B2B buyer expectations can be categorised into four major streams:OpennessBuyers expect the sellers to be transparent in dealings, pricing and specifications. They would also demand more open dealings into seller costing.Co-creationThey are keen to partner the seller or supplier in various ways to co-create solutions. They wish to be included in research and development, product modifications, knowledge sharing, specialised services and productivity improvements. Some buyers are also willing to help their suppliers with knowhow in certain areas so the relationship feels more like a partnership.RelationshipNormal industrial buying, whether it is simple or complex, requires a lot of presentations and iterations back and forth before the buyer says okay. However, with the new technologies and thinking, most buyers prefer a consultative approach with both parties working together and arriving at the best solutions including pricing mechanisms. It is all about building the relationships and thereby aligning the goals of the buyer to those of the seller.Value AdditionFollowing from the earlier point, the relationship is all about two-way of communication. So buyers are always looking beyond the agreed terms and value additions. It could be in the form of improvements to the productivity of the buyer. Once