thegoodfellas/blogset-br huggingface dataset:
teens are involved in testing all truth advertising concepts and provide suggestions and feedback through the truth Web site.The truth campaign places its ads in the media teens look at, listen to, and read, including on television networks popular with teens like MTV, BET, Comedy Central, and Spike, and in magazines like Vibe and Cosmogirl. truth also has a prominent presence on the Internet with a highly interactive and relevant-to-teens Web site, www.thetruth.com, that allows teens to engage with truth on their own terms.A summer tour travels across the country, allowing teens to engage first-hand with the campaign. State of the art truth trucks rigged with DJ decks, video monitors and gaming systems allow teens to speak and interact firsthand with truth crew members at popular events where teens gather. Each tour stop features impromptu rap sessions, join-in freestyle demos and giveaways of popular truth gear such as hats, flip flops, wallets and t-shirts. Results: Research has found that the truth campaign accelerated the decline in youth smoking rates between 2000 - 2002.Twenty-two percent of the overall decline in youth smoking during these years is attributable directly to the truth campaign, according to research published in the March 2005 issue of the American Journal of Public Health. The study, which was the first to evaluate the behavioral outcomes of the truth campaign, found that in 2002 there were approximately 300,000 fewer youth smokers as a result of truth. The study assessed whether there is a dose-response relationship between the level of exposure to the campaign and changes in youth smoking rates during the first two years of the campaign, 2000 - 2002. Results showed that youth who were exposed to a greater number of truth ads - or those who got a dose of truth - were less likely to smoke.In November 2003, the American Legacy Foundation released the results of the 2002 National Youth Tobacco Survey (NYTS 2002). This study, conducted by the US Centers for Disease Control and Prevention, found that smoking had decreased by 18 percent among high school students since the last survey was conducted in 2000. Smoking rates among high school students were at the lowest rate in 28 years and truth was a factor in the decline. Results from the 2002 Monitoring the Future survey showed declines in smoking rates among 8th, 10th, and 12th graders and cited the truth campaign as one of the reasons for this public health victory. The Monitoring the Future study, conducted annually, is sponsored by the U.S. Department of Health and Human Services and conducted by the University of Michigan.In addition, the campaign has been lauded by leading Federal and state public health officials, the U.S. Centers for Disease Control and Prevention, the U.S. Department of Health and Human Services, and former President George Bush. The campaign has won more than 500 awards for advertising efficacy.Contact: Patricia McLaughlin Senior Director of CommunicationsAmerican Legacy Foundation2030 M Street, NWWashington, DC 20036(tel) 202-454-5555pmclaughlin@americanlegacy.org
Reduce speed (1,006 pledges) Reduce idling (879 pledges) The workshops also proved successful in terms of raising awareness and providing new energy efficient ideas to workshop participants. The workshop duration was considered appropriate. There was also a change in awareness following the workshop. Participants prior to the workshop scored an average of 81% on the presurvey, but immediately following the workshop, participants scored 89% on the same survey questions. Two months after the workshop, almost 30% of participants responded to the follow up request, and reported back on the actions they had completed as a result of the workshop. Of those that reported, a total of 1,333 tonnes of greenhouse gases were saved/year, for a total of over 2,300 kgs per person that reported. A number of participants also completed the awareness survey on the ABC and Count Me In! Websites. Six to eight weeks after the workshop, participants reported the following: 83% were more aware of climate change; 90% were more aware of personal energy use; 44% were more aware of TV programs on climate change; 62% were more aware of articles in the newspaper and magazines about climate change; 45% reported that they had attempted to take public transit since they participated in the workshop. A second follow-up letter was also sent to a sample of participants that had email. Between the two follow-up programs, more than 40% of the workshop participants reported that they took specific action as a result of the workshop. ContactsMaria Kelleher RIS International Toronto, Ontario Tel: 416-482-7007NotesLast updated: July 2004 Click for Advanced Search My Account [ Log Out ]My Plans Ivete's PlanSave Your ProjectHelpTerms of UseThis site is brought to you through the vision and generosity of:Primary Sponsors Supporting Sponsors
well in motivating individual behavior change, but that is difficult to sustain unless the environment they're in supports that change for the long run. Often, policy change is needed, and media advocacy programs can be an effective complement to a social marketing program.Purse Strings--Most organizations that develop social marketing programs operate through funds provided by sources such as foundations, governmental grants or donations. This adds another dimension to the strategy development-namely, where will you get the money to create your program?Example of a Marketing Mix StrategyAs an example, the marketing mix strategy for a breast cancer screening campaign for older women might include the following elements:The product could be any of these three behaviors: getting an annual mammogram, seeing a physician each year for a breast exam and performing monthly breast self-exams.The price of engaging in these behaviors includes the monetary costs of the mammogram and exam, potential discomfort and/or embarrassment, time and even the possibility of actually finding a lump.The place that these medical and educational services are offered might be a mobile van, local hospitals, clinics and worksites, depending upon the needs of the target audience.Promotion could be done through public service announcements, billboards, mass mailings, media events and community outreach.The "publics" you might need to address include your target audience (let's say low-income women age 40 to 65), the people who influence their decisions like their husbands or physicians, policymakers, public service directors at local radio stations, as well as your board of directors and office staff.Partnerships could be cultivated with local or national women's groups, corporate sponsors, medical organizations, service clubs or media outlets.The policy aspects of the campaign might focus on increasing access to mammograms through lower costs, requiring insurance and Medicaid coverage of mammograms or increasing federal funding for breast cancer research.The purse strings, or where the funding will come from, may be governmental grants, such as from the National Cancer Institute or the local health department, foundation grants or an organization like the American Cancer Society.Each element of the marketing mix should be taken into consideration as the program is developed, for they are the core of the marketing effort. Research is used to elucidate and shape the final product, price, place, promotion and related decisions.
to cooperate with Words of Peace in other events. UNIPAZ team want to continue work with us. Nelma from UNIPAZ that was coordinating the Festival wants to cooperate in PEP project. Other voluntairs that do not have knowledge want to help us, as the Jornalists from Radio that helped me in Forum of Media wants to assist us on radio programme and air it, and an Argentinian journalist that also attend the Forum of Media wants to help Words of Peace. Premies were happy and confident that they could work with people without knowledge in other events.
logo and tagline. A brand is much more than just the product itself, or the visuals you create to promote it.Your brand is how your audience thinks about your product and connects with it emotionally. Its the combination of how you market your product and how the audience experiences it. Its the feeling that by using the product someone becomes part of an elite group, and membership in that group reflects the image of who that person aspires to be.In the case of social marketing, the product is the health or social behaviour you are promoting if the audience tries doing what you want them to do but has an awful experience, the brand image suffers. Or the brand may be your organization, with various products that you offer falling within that brand (e.g., if you are at a local health department with initiatives addressing different health topics). So branding involves strategically crafting all the elements of your audiences interactions with your organization and its products so that they support the right image and evoke the right emotions. Your product or organization may already have a brand image but is it the one you want?Jim Mintz is Director of the Centre of Excellence for Public Sector Marketing. The Centres mandate is to deliver strategic marketing solutions, designed to meet the unique needs & challenges of governments, associations and non-profit organizations. He is also Program Director of the Professional Certificate in Public Sector and Non-Profit Marketing and the Executive Certificate in Public Sector and Non-Profit Marketing Leadership at the Sprott School of Business at Carleton University. Jim lectures in the Undergraduate Program at Sprott in his specialty areas of marketing communications and non-profit/public sector marketing and at the University of South Florida, College of Public Health (Tampa). He was formerly Adjunct Professor of Marketing in the School of Management at the University of Ottawa.
Festival of Peace Past April, during his visit to Brazil, Prem Rawat started the Festival of Peace. Since then, we are supporting and participating in the Festival organized by UNIPAZ. Festival of Peace happened between 6 and 9 September at Ibirapuera Park in Sao Paulo. This park is equivalent to Central Park in New York or Hide Park in London. UNIPAZ with support of other institutions and government developed many activities, as you can check: www.festivalmundialdapaz.org.br. The Peace Festival was an event made exclusively by volunteers and is completely free with 600 activities, involving 5100 volunteers, of which more than 1,000 come from other parts of Brazil, to an estimated 200,000 participants. The cost of Festival was equivalent of the event with Prem Rawat in Brazil, around U$150,000. During the period according to the authorities around 2,000,000 visited the park. The activities of Festival were lectures, Letter from the Earth, craft workshops, arts, banners of peace, experiences, performing arts, musical and artistic performances, adult and children choirs, dance, physical practices, sports and recreational activities, cooperative games, meditation, conscious breathing, massage, Reiki, yoga, tai chi chuan, healthy feeding techniques and self-healing, the art of living in peace, massage, simulation of village future among many others. We also had 14 large meetings, plenary and many special events. In the opening, I witnessed an arrival of the Flame of Peace (lighted by Prem Rawat) and a speech with the psychologist, writer and lecturer Jean Yves Leloup that spoke about "The Pleasure of Being in Peace.". in the opening ceremony, several authorities were present as Governor of Alagoas State;- Vice- Mayor of Sao Paulo; - Congressman - Givaldo Carimbao.Words of Peace (Palavras de Paz) in the Festival: During the Festival, we had a large tent called "Words of Peace", where we could show TV programme which are transmitted in over 160 cities in Brazil through Sky, cable, satellite and UHF. In addition, some musicians invited the public to know the message of peace with beautiful songs. On September, 9th at morning, I conducted personally the forum on Media and Peace with media representatives from several companies, as a Radio station, a Website important company, an alternative newspaper and a doctor of communication from the University of Sao Paulo. Due to this forum, I gave two interviews to a radio station that is considering broadcasting Words of Peace. In this day, at the main stage, the DTC specially recorded by Prem Rawat ended the Festival, after a short presentation of Prem Rawat. At the end of DTC exhibition, people of UNIPAZ were so glad that they gave me note of gratitude to be given to Prem Rawat in Amaroo. We had the support of many people that do not have knowledge and in fact they even do not know anything about it. It includes all photographers and musicians. On the other hands, premies were participating and supporting many different activities of Festival, not related with Words of Peace. Many people attended the tent of Words of Peace tent these days, watching the videos or getting material and
information. Conclusion: Our participation on this event improved the knowledge and respect of population of Sao Paulo. Many people that dont have knowledge applied for collaboration on Words of Peace in other future events. UNIPAZ's team wants to continue work with us. Nelma, the festival main coordinator wants to cooperate in our PEP project. Other voluntaries that do not have knowledge want to help us, as the Journalists from Radio that helped me in Forum of Media. He wants to assist us on radio programme and air it. Vehicles that attended the Forum will promote the next event with Prem Rawat.Premies were enjoying.
Transparencia, eis a exigencia.2. A Igreja nao pode deixar de fazer acao social, mas tem que cobrar a acao do Governo, o emprego das verbas publicas nos programas sociais e as acoes que promovam a distribuicao de renda. Precisa-se, antes de mais nada, de informacoes acerca de todo o esforco que a Igreja Evangelica Brasileira esta fazendo para amenizar a situacao de dificuldade em que vive grande parte da nacao. O Governo tem que conhecer a enorme dimensao dessas acoes, e seu alcance. Trabalho que da credibilidade para cobrar do Governo que faca a sua parte, em particular impedindo que o dinheiro publico seja desviado para atender a interesses privados. A Igreja nao pode substituir a acao do Estado, como ocorre hoje; esse esforco tem que ser complementar. O Estado tem a obrigacao de zelar por seus cidadaos, a Igreja, de amar o proximo. O trabalho da Igreja nao exime o Estado de sua responsabilidade. No entanto, a ultima coisa que se deve pleitear e a parceria na qual as igrejas recebam mais verbas publicas para a realizacao de acoes de cunho social. Ha generosidade e recursos suficientes para contribuir com as obras das Igrejas. Nao se rejeitam parcerias com o Poder Publico, mas elas so podem se estabelecer fundamentadas em solidos sistemas de controle e transparencia. Em parceria com o Poder Publico, a Igreja tem demonstrado que e engolida pelo mesmo mal que assola a Nacao.3. Nao ha outra possibilidade, nesse momento, senao o rompimento radical com as praticas que a Igreja Evangelica Brasileira tem adotado em relacao aos seus representantes no Poder Executivo e no Poder Legislativo. Se eles querem ir as igrejas, ou se mesmo ja sao membros, que se assentem nos bancos e oucam, em silencio. Se quiserem conversar com esse povo sobre politica, que se marquem reunioes especificas para isso, e que nunca se tratem tais assuntos em cultos. Nao se pode mais chama-los aos pulpitos e impor sobre eles as maos, manipulando a compreensao dos membros. Se querem oracao que recebam-na nos gabinetes, pois o Deus que ouve em secreto em secreto os respondera. Pastores nao devem receber condecoracoes das maos de criminosos travestidos de prefeitos e parlamentares, ha que se ter o minimo de decencia e discernimento.4. A Igreja precisa adentrar o espaco publico aberto a ela e a toda a comunidade. Participar dos Conselhos Municipais de Politicas Publicas criados por lei para exercer o controle das acoes publicas em areas como a educacao, a saude e a assistencia social, entre outras. Pastores devem incentivar seus membros a participar, promover treinamento para eles, e facilitar-lhes o acesso a estas instancias de participacao politica. Fazendo isso, a Igreja estara garantindo a merenda escolar para seus proprios filhos e demais criancas de suas cidades, o salario adequado para os professores, os recursos para as entidades de assistencia social, os programas de enfrentamento de molestias, o dinheiro para a farmacia basica, entre tantas outras possibilidades. A legislacao brasileira tem criado esses conselhos, dos quais devem fazer parte representantes da sociedade civil organizada. Espaco absolutamente adequado para a acao
consistente da entidade que mais faz acao social nesse Pais, a Igreja Evangelica Brasileira.5. Quanto a participacao na corrupcao desenfreada nesse Pais, ja conhecida ha tanto tempo, e vergonhosamente evidenciada, por exemplo, na CPMI dos Sanguessugas, e necessario, em arrependimento e quebrantamento, pedir perdao. Pedir perdao a Deus e a Nacao, pois esperava-se muito mais da Igreja Evangelica Brasileira.Sobre ela pesa duro juizo, por suas acoes, por sua acomodacao, por sua omissao cumplice. Pois, ao inves de destruir as obras do diabo, tornou-se participe delas.Fonte: brasilmetodista
Por: Caio FabioCasar em estado de jugo desigual e uma miseria!Paulo diz:Nao vos ponhais em jugo desigual com os incredulos.Na realidade a pessoa tem que se por sob tal jugo, para que seja um estado de desconforto assumido pela propria pessoa, pois, do contrario, nao tendo sido fruto de escolha, ainda que equivocada, e a propria escravidao em estado natural.Entretanto, no inicio, a pessoa se poe sob o tal jugo, sem saber com quantos paus se faz uma cangalha...A pessoa e legal, e charmosa, diplomatica, bonita, agradavel, cheia de favores e promessas, ou, entao, e rica, ou e culta, ou e articulada, ou e civilizada, etc. e, o outro, o que pensa que conhece a pessoa pela fachada, diz: Aqui estou bem parado!...Entao vem a vida... Com seu rolo compressor de realismo, e, nao muito tempo depois, o que era belo vai mostrando feiuras, o que era gentil vai expressando grosserias, o que era amavel se torna gradativamente amargo...; e, depois de um tempo, a pessoa se pergunta: Onde foi parar aquela pessoa que um dia eu conheci?A enfase de Paulo, todavia, recai sobre o jugo desigual como falta de comunhao entre homem e mulher, no caso do casamento; embora a gente possa se por em muitas formas de jugo desigual.E mais:Paulo enfatiza o jugo desigual com os incredulos.Ora, assim fazendo ele nos faz pensar que se o simples jugo desigual do ponto de vista de modos, jeitos, tratos, carater, atitude, humor, nivel de entendimento, etc., ja seja uma droga, entao, se adicionarmos a tudo isso uma boa dose de total incompatibilidade em relacao ao sentindo mais essencial das coisas: a fe da pessoa no Evangelho... a vida se tornara uma miseria.No fim ele diz em I Co. 7 que todo jugo desigual e escravidao para a alma do discipulo, chamado para a liberdade de consciencia em Cristo.Ora, qualquer um pode escolher errado mesmo quando as aparencias sejam boas...O problema e que a maioria ja escolhe aquilo que so tera bom resultado se a pessoa tambem ganhar na loteria, e o azar se tornar sorte...Do contrario, a maioria se poe mesmo, deliberadamente, em jugo desigual com o incredulao, desde que ele/ela sejam bons de chegada ou bons de pegada.Muitas vezes o desigual nao precisa ser tao ilusivo..., posto que tanto a carencia afetiva das pessoas seja enorme, como tambem exista uma dose avantajada de fetiche oculto nas decisoes de morte que as pessoas fazem.Sim, tem gente que so tem tesao se o jugo for bem desigual e bem incredulo!...Tem gente que ama gente problematica...Tem gente que faz qualquer coisa para ter uma parceiro/a de boa aparencia...Tem que gente que luta contra a verdade, mas se casa com a morte, se ela se apresentar sexualmente ativa, por exemplo.O fato e que gente boa esta em baixa... Todo mundo acha legal, mas pouca gente quer levar para casa...Entao, unem-se ao que sera dor e dor, mas vao assim mesmo!...Depois de um tempo ficam se indagando por que as coisas sao tao infernais.E mais:Pensam que jugo desigual so acontece com gente de fora da igreja.Ora,
a simples leitura do meu site demonstra de modo inequivoco que os crentes existem em estado de jugo desigual com os crentes, pois, de fato, ser de igreja nao significa mais nada hoje em dia.Ta todo mundo pirado!...Nao sei que droga tomaram... Deve ter sido um acido chamado TP, uma droga de extase de Prosperidade...O fato e que a mocada surtou geral...Hoje, se alguem diz que e de igreja nao diz nada alem de afirmar que ja se pode saber que ele tem um monte de problemas, compulsoes, taras, manias, esquisitices, interesses rasos, e muito culpa disfarcada de juizo moral...Portanto, a fim de nao cair em jugo desigual com os incredulos, a pessoa tem que comer muito sal com a outra, e tem que nao andar impressionada com coisa alguma, apenas interessada em ver se a vida da pessoa da testemunho da verdade.Qualquer outro criterio e desastroso.Sem falar que, alem disso, ainda se tem que amar a pessoa no nivel da relacao proposta, no caso, o casamento...Ou seja: alem de ser quem e..., a pessoa tambem tem que ter significado afetivo, sexual e mental para a outra pessoa.Do contrario, mesmo que se case com um anjo, se nao houver amor, ai havera um jogo desigual; ainda que seja com um bom irmao na fe; posto que sem amor, toda conjugalidade existe em jugo desigual.Isto sem falar que mesmo quando tudo casa/no/ casamento, ainda assim se tem que saber que jugo nao-desigual nao significa uma existencia sem transtornos.Claro que nao. Ha dias desiguais... Ha familias desiguais em ambos os lados... Ha personalidades desiguais... Ha maturidades desiguais... Enfim, ha a diferenca humana e as herancas de cada um, sem falar que cada um e unico, e, portanto, tem que ser abracado em sua singularidade, embora, mesmo para os mais maduros, sempre haja sobes e desces; e alternancias de humor e circunstancias; e tudo mais que faz cada dia ser apenas aquele dia para cada pessoa...Portanto, melhor do que casar e conhecer com quem se casa. Pois, nesse caso, a pressa, ou a impressao apenas estetica, ou mesmo a crenca de que se for de igreja e gente boa e certa o nao que passa de mito , tras, em geral, muita dor para quem se ilude com essas coisas.A maioria, no entanto, se poe em jugo desigual por uma convencao, por uma obrigacao, e por mero dever de satisfacao social e religiosa; pois, casamento nao e mandamento; e, muito menos, solucao para nada.Entretanto, em geral, a pessoa tem que amadurecer na consciencia a fim de me entender... Outras vezes tem que apanhar muito a fim de compreender a sabedoria do que estou dizendo.Mas se houver ainda algum jovem nao precipitado e nao aparvalhado ente as obrigacoes e convencoes de normalidade, nao se sentindo obrigado a ter que se casar por causa da hora, ou das demandas... pense no que digo; e saiba que, de um modo ou de outro, expresso aqui o espirito do que Paulo disse escrevendo aos Corintios, no capitulo sete.Nele, que ensina que o amor nao tem pressa, pois, e paciente,CaioFonte: