Tava pequisando na net e vi o sensei das sombras e o ninja das sombras tamben Ele tava no glacial Gilles Lipovetsky, French philosopher, refers to our currentera as hyper-modernity and characterized by the culture of excess,individualism and a way of life where all things are intense and urgent. Welive in a world of contrasts, which has a billion of people starving,freshwater shortage and so much rubbish that we don t know what to do with it.This situation is very complex and raises lots of concerns.With the Economic growth and the resulted raise in the offerof credit, people are consuming more and, therefore, using more naturalresources. But they are also more conscious about sustainability. Consumershave been changing and are now paying more attention to companies practicesand acquiring new habits which are less aggressive to the environment.Companies are paying more attention to corporate social responsibility and aremore aware of the power of the consumer, with their social media and word ofmouth channels.We know that Consumers purchase decision involves more thanproduct performance, that the brand must be engaged with consumer s preferencesand overall social issues. Actually, the Sustainability element has beencontributing to influence consumer s buying decision, choosing Companies withwhich they identify and approve their Conduct.I appreciate the retail market movement in Brazil forsustainability. The retail and market associations are engaging the audiencesfor reflection, talking about conscious consumption, corporate socialresponsibility and sustainability. These actions try to identify the impacts from people and Companies in the world and work to change the scenario. Thisis a big challenge for Companies from all sectors and they need to improvetheir value chain and engage other stakeholders. Besides this, they mustimprove their operations and business model, highlighting the importance of thesubject.The dialogue that now Companies maintain with consumers isrecent and we are learning together to identify solutions. Better and broadercommunication leads to a successful sustainability process when it deliversrelevant information, and contributes to cultural change. All strategies mustbe aligned to attend all stakeholders.The stakeholders see positively the communication ofsustainability practices. On the other hand, the consumer is paying attentionto the initiatives announced and if they are relevant or not. Be careful!Fonte: http://www.consumeractionism.com/home/2011/7/15/the-role-of-public-engagement-to-educate-about-conscious-con.html Mentiroso, idiota, simpatizante de terrorista, enganador, desgracado, louco. Essas e outras palavras de odio e maldicoes de varios calibres foram dirigidas ao correspondente do 'The Independent' no Oriente Medio Robert Fisk. Ninguem as cuspiu em sua cara - elas estavam registradas nos campos de comentarios de um artigo escrito em janeiro pelo jornalista - mas a vulgaridade, o carater abusivo e ofensivo sao os mesmos, com um agravante: os ataques virtuais vem de anonimos, perigo tao comum na cibercultura. Mas afinal, por que as pessoas manifestam tanto odio em comentarios on-line? A chave para compreender o fenomeno parece passar sim pelo anonimato, mas nao apenas por ele, de acordo com as conclusoes previas da pesquisa 'Violencia em Sites de Redes Sociais', elaborada pelo Programa de Pos-Graduacao em Letras (PPGL) da Universidade Catolica de Pelotas, em parceria com o Grupo de Analise do Discurso da mesma instituicao. O estudo tenta encontrar resposta para a pergunta "Por que as