the Latino Alliance, Stop Union Political Abuse and the Pro-Life Campaign Committee. Their solicitations promise direct action in the fight to save unborn lives, a vigorous struggle against big labor bosses and a crippling of liberal politics in the country. But true to the Viguerie model, less than 1 percent of the money that Chavezs groups raised went to actual political activity. The rest went either back into further fundraising pitches or into salaries and perks for Chavez and her relatives. I guess you could call it the family business, Chavez told the Post. I guess you could.Waging Culture War for Fun and ProfitBut the New Rights business model was dishonest in more than its revenue structure. Its very messagethe alarmist vision of White Protestant Civilization Besieged that propelled fundraising pitch after fundraising pitchwas confabulatory too. The typical ploy ran a little something like this, from Heritage Foundation founder Paul Weyrichs Free Congress Research and Education Foundation:Dear Friend:Do you believe that children should have the right to sue their parents for being forced toattend church?Should children be eligible for minimum wage if they are being asked to do householdchores?Do you believe that children should have the right to choose their own family?As incredible as they might sound, these are just a few of the new childrens rights laws that could become a reality under a new United Nations program if fully implemented by the Carter administration.If radical anti-family forces have their way, this UN sponsored program is likely to become an all-out assault on our traditional family structure.Following the standard scare-mongering playbook of the fundraising Right, Weyrich launched his appeal with some horrifying eventuality that sounded both entirely specific and hair-raisingly imminent (all-out assault on our traditional family structureor, in the case of a 1976 pitch signed by Senator Jesse Helms, taxpayer-supported grade school courses that teach our children that cannibalism, wife swapping, and the murder of infants and the elderly are acceptable behavior; or, to take one from not too long ago, the white-slavery style claim that babies are being harvested and sold on the black market by Planned Parenthood). Closer inspection reveals the looming horror to be built on a non-falsifiable foundation (could become; is likely to become). This conditional prospect, which might prove discouraging to a skeptically minded mark, is all the more useful to reach those inclined to divide the moral universe in twobetween the realm of the wicked, populated by secretive, conspiratorial elites, and the realm of the normal, orderly, safe, and sane.Weyrichs letter concludes by proposing an entirely specific, real-world remedy: slaying the wicked can easily be hastened for the low, low price of a $5, $10, or $25 contribution from you, the humble citizen-warrior.These are bedtime stories, meant for childlike minds. Or, more to the point, they are in the business of producing childlike minds. Conjuring up the most garishly insatiable monsters precisely in order to banish them from underneath the bed, they aim to put the target to sleep.Dishonesty is demanded by the alarmist fundraising appeal because the real world doesnt work anything like