Nova turma para o curso de formacao de gerentes de e-commerce.curos bacana so com gente fera que esta atuando no mercado de internet.Esse vale a pena!http://www.cursoecommerce.com.br/curso-ecommerce.html#Gerentes Muito bom este artigo, aqui segue o trecho inical dele e um link para o documento completo.E sempre bom saber como diminuir os desvios nas respotas em testes de usabilidade quando o assunto e pesquisa de satisfacao e como medir aspectos intangiveis.Quem faz testes com frequencia sabe que em sua maioria, as pessoas tendem a dar respostas positivas mesmo que elas tenham tido muitas dificuldades ou problemas durante o teste.Existem varios metodos para colher estas pesquisas inclusive algumas especificas para usabilidade, mas mesmo elas tem um desvio alto.Aqui temos um metodo que tenta diminuir o desvio nestas pesquisas de satisfacao em usabilidade e tambem ajuda a medir aspectos intangiveis. Palavras vagas como, engracado, bom.Muito bom para quando se e necessario medir um pouco alem de um produto ser usavel ou nao.AbstractDifficulty can arise when a practitioner wants to get user input on intangibles such as desire and fun in a usability lab setting. This paper will introduce you to methods weve created to collect feedback on desirability and give some background on how we developed them.IntroductionFormal usability tests in a lab setting are an excellent tool to evaluate whether users can complete tasks; however, the technique has not been as effective for measuring intangible aspects of the user experience such as fun, enjoyment, or whether the product is desirable enough to purchase. One standard method used to evaluate these intangible aspects is a questionnaire with Likert scales. One problem with this method is that the topics of the questions or anchors on the scales are assigned by the practitioner and often do not mean as much to a participant brought into the lab. In addition, there can be a tendency to give very similar and often positive ratings for each question in the lab environment. Another option is an interview. While this can result in useful data, this approach can be time consuming and with some users it can be difficult to elicit their candid or more negative feedback. In addition the subjective data that is gathered can be challenging to analyze. Because of these barriers, among others, usability engineers in our organization are unlikely to assess desirability while evaluating products in the usability lab.Since product team members had expressed an interest in knowing more than is the product usable, we decided to explore ways to measure intangible aspects of the user experience quickly and easily in the lab. Initially this involved interviewing people across the company who have conducted research related to desirability of Microsoft products and brainstorming with them. This paper includes information about the brainstorm session used to generate new ideas, specifics about two different methods we developed as a result of the brainstorm session, and our process using and refining those methods.Link para o texto completo :http://www.microsoft.com/usability/UEPostings/DesirabilityToolkit.doc Sempre surge esta pergunta quando um teste de usabilidade e definido e chega a hora de decidir quantos participantes devem compor o publico alvo do