of these actions and their ramifications bilateral, where the individual modulates his "summit" protective, their interaction introspective and isolationist, influenced by several factors categorical, its representation has an affluent predestination, or rather his dissent, has the character of nature intrigued, I intend to demonstrate that currently, our ties have become empty, Cheeky, astonished when unplanned, and individual categorically individual, and there are a number of gestures that exhibit this phenomenon, the external environment than here call "points of compliance awareness," such attractive if remitted their dynamic interaction and teaching, the actions of the external environment, and positions that merges a break invocative and direct the lives of individuals, the state of consciousness is any action that is taken consciously predetermined but because every individual that concentrates in a particular social group, should follow the laws established by that regiment in particular, without showing any sign of hostility or doubt, therefore, laws should be ruled in a flexible and prone to satisfaction of the individual, the latter an option reformulated positively or negatively, varies the direction and actions intertwined in the media, economy, government and instincts of human nature, and when I say that such joints as the mechanisms of the state, generate a "training mixofobica" of the individual, I am exposing an ideological adherence analytic appliances reformulated this in neo Marxist, however, did not mean to emphasize the analyzes made by neo Marxist theorists such as Althusser, the real projection of the following essay is to try to understand that putting the issue of modern societies that created a eminent distancing and fear to relate to others that focus on the group, so such critical social interaction, is beginning his understanding, not an explanation to a classification of an ideal model to be followed for better interaction between people in the group, the mixofobia is a contemporary social phenomenon, and to be analyzed, we should pay attention to new trends in the markets, particularly in the technology, which creates a kind of culture, "the new", the uniqueness consumerist occupational categorical action of the participatory role of the individual in Game of current industry, culminating their autonomy in exchange for satisfaction "social" of the individual, because the new production technology creates an ambiance all social, selfless, computerized, globalized, and social actor, that disdain of the new gadgets developed capitalist empire , ie the technology industry, is pleased to be using a resource that not only has several points inovantes and modern, but his real education has essentially social character, because who correlates this or that new technology product, this fact , inserted in contemporary society as a "social being active," ie, an individual who consumes the satisfaction of operating the new and modern technological assignments, and moreover, a second feels satisfaction ubiquitous technological device use, satisfaction of be inserted into the group of consumer technology, it gets a glimpse of ambiguous tone, however, the social satisfaction has a pleasant conjunction folded priate used explicitly.The problem of Materialism reckless technological innovation, communication and incentives business of Advertising and Media.We know that the culture of