Dorie Clarksaid in her article on Forbes yesterday that the usual characteristicsneeded for a leader, such as integrity, leadership, vision (according to herreading about Annmarie Nealsreleased book, The Forthcoming Leading from the Edge - ASTDPress, 2013), are not enough to face the challenging environment of corporateworld, so the new leaders need two essential qualities one is a record offailure, so they will have the experience of hit rock bottom and get up ontheir feet when facing big challenges, what we can assume, constitutes theresilience as the power to absorb emotionally and intellectually thefrustration of mistake and lost, and start again (specially learning from theirmistakes. http://www.forbes.com/sites/dorieclark/2013/01/03/why-failure-is-good-for-leaders/The otherquality is a liberal arts perspective, an interdisciplinary point of view(beyond the STEM skills i.e.,science, technology, engineering, and math, valorized as the essential skillsby business world), the perspective derived from humanistic disciplines,usually seemed as vague or ethereal to build a solid leadership which needsto the centered to make difficult decisions everyday, is now being discoveredand valorized in business world, specially by innovation markets. According toClark: Leadership today is not about industry depth only, she says.Its about making connections across disciplines. The ability to innovate like Steve Jobs, who famously toured India and studied calligraphy requiresthe ability to see the world. You need to be a sociologist, a culturalanthropologist, a political scientist, an economist. Its back to the liberalarts.As ananthropologist and working with innovation for many kinds of business, Ivebeen noticing that what makes a difference that can enhance the market sharefor my clients, is to see what others cannot see, I mean, the leaders, CEOs,and professionals that among these clients have delivered best results fortheir companies, are the ones who can have a broader view of their market,beyond the market vision itself of their company situation, and of their ownarea, or field of work, and looked deep down the surface everyone else (andspecially the concurrence) are looking at. And what makes this possible are theskills they have (or hire from suppliers, as they hire my company) to see whatwe call reality as a different scenario where shadow zones are enlightened,opportunities are discovered and solutions arise as hidden possibilities notseeing before.Disciplinesas anthropology, deconstruct myths, patterns and common sense vision of whatwe call reality in order to understand what lies deep down the surface andexpose the real reasons, values, and cultural drivers that creates thisreality (the consumer behavior, the criteria of choice, the use of products,the relationship with the brand), so deep answers and reasons are bring tosurface, reasons not perceived before which leads to a plethora of newpossibilities and orientations for business decisions and strategiesdevelopment that, the real path of innovation. Recognizing the drivers thatgenerates emotional influence and determine actions and reactions, these leadersare more able, also, to inspire, motivate and solve conflicts among their workteams.Theseleaders develop, in appropriation of the mentioned disciplines and their use onbusiness and industries, the real skills to develop what is expected of asuccessful leader the possibility of create real differentiation as theessence of strategy and they have been well succeed with that.ValeriaBrandini, PhD.BusinessAnthropologist , Writer, Lecturer and Co-founder ofNucleoXama (Consumer Science Applied