the transportation, besides considering or not the support of an intermediate agent (freight forwarder) or NVOCC in the negotiation.Considering that the most part of the exportations is performed through waterway mode and that this work intends to study waterway mode, it shall only discuss maritime exportation.In maritime transportation the most important intervenient companies are the shipowner, maritime agency, NVOCC, load freight contractor, multimodal transport operator and cargo broker. Upon the performance of a sale or purchase it shall be established a delivery point of the goods, where the liabilities shall be shared between the vendor and the purchaser. These liabilities comprise costs and risks on the transaction, and the exporter and importer shall undertake them until the delivery point and from there on.2.2.1 Transport negotiationIn case the alternative is sending goods as free general load, or even in pallets, the exporter or its agent (freight forwarder) shall be able to perform booking of a conventional ship of regular line (trough a NVOCC or not); or even freight a ship in case of a larger batch.The next point is to decide through which port the goods will be shipped, as well as the terminal and shipowner to be used. Next, it shall be define the availability mean of the goods in the chosen terminal based on the cost of transportation, traffic time and deadline for the delivery of the goods. One possibility to be considered is the convenience to have a safety warehouse in another city, which means, to maintain a stock in some point to solve quick delivery problems or small quantities which cannot be always quickly produced or sent.As a consequence of the planned logistics it is possible to reduce the costs of transportation, storage, loss of time on traveling and, finally, problems in the delivery and compliance with sales contract. Not mentioning demurrage, if established in contract, which is normal in freight contracting, due to loss of time of the ship caused by the shipping agent on shipping and landing operations. Therefore, in the decision regarding the port to be chosen by the exporter it shall be also considered the quantity of goods to be produced and shipped.Regarding the negotiation rules it is important to mention that each country has its own set of rules for this kind of negotiation, but normally for internal use in its domestic market (Keedi, 2007). If each country intends to use its own rules in external operations, there shall be a large range in use, which can generate problems in the execution of foreign trade. Then, it was created a set of international uniform terms in order to facilitate trading, avoiding misunderstandings. This set was created by the International Chamber of Commerce (CCI), with headquarters in Paris. This set of foreign trade terms was named International Commercial Terms (INCOTERMS), which main objective is to settle conflicts emerging from the understanding of international contracts signed between exporters and importers regarding the transference of goods, the expenses arising from the transactions and liability for damages and losses. 2.3 How to operate in exportation? Individually or in