trial has a negative or unfavourable reaction to a drug, etc.Advertising - The promotion and selling of a product or service to potential customers. To announce publicly or draw attention to an event, etc. Advertising Standard Authority's A.S.A- The UK self-regulatory body funded by the advertising industry for ensuring that all advertising adheres to ASA standards, notably not to offend or mislead people. Equivalents named the same exist in other countries.Advertorial - An advert in a magazine or newspaper that is written like an article giving facts rather than appearing as an advertisement for a product.Affidavit - A sworn signed statement of fact used as evidence in court whose signature has been witnessed by a commissioner of oaths or other authorised officer, for example a notary. Medieval Latin for 'he has stated on oath', from affidare, meaning to trust.Affiliate - A company or person controlled by or connected to a larger organisation. In web marketing an affiliate normally receives a commission for promoting another company's products or services.Ageism - Unfair prejudice or discrimination on the grounds of a person's age.Aggregate - A whole consisting of the combination of smaller separate elements.Aggregate Planning - The process of planning and developing the best way of producing the right amount of goods, at the right time and at the minimum cost, based on the total number of items which need to be produced, and the amount of materials, equipment and workers necessary for production.Aggressive Growth Fund - A high risk investment fund in which shares are expected to increase in value very quickly in the hope of making large profits.Agile Development Method - A type of business development which gets things moving quickly and adapts during the development, as distinct from conventional planning and project management implementation.Agio - The percentage charged by a bank for exchanging one form of currency or money, into another that is more valuable.Agitprop - Political propaganda (published ideas designed to motivate people into certain political views or actions) typically in art, music, literature, etc., a portmanteau word combining the original Russian words agitsiya (agitation) and propoganda, where the term grew from the state department responsible for disseminating communist ideas and information to its people in the 1930s. In the west the term is more associated with publication of left-wing or socialist ideas, often targeted against a governing right-wing authority. Agribusiness - Farming industry on a large corporate scale.A-list - A list of the most celebrated or sought-after companies or individuals, especially in show business and entertainment.Alpha test- The first stage of testing a new product, especially computer software or hardware, carried out by a developer under controlled conditions.Amalgamate - When two or more companies combine or unite to form one large organisation.Amortize - To gradually reduce and write off the cost of an asset in a company's accounts over a period of time.Anchor Tenant - The first and most prestigious tenant, typically a store in a shopping centre, that will attract other tenants or shoppers.Ancillary Staff - People who provide necessary support to the primary activities and work of an