Link Building Techniques for Developers
Tags: webdev, marketing, startup
Published: 2022-08-30 21:36:08

The digital equivalent of a trust vote is a backlink. If you want to appear high on search engine result pages, your developer website or portfolio must have reliable backlinks pointing at it (SERP). To establish your internet presence and credibility if you don't yet have a portfolio, you may always create backlinks to your social media profiles. However, it's best to have an online portfolio if you want to make the most of the link-building techniques covered in this blog.

Backlinks show search engines that a particular website contains reliable, high-quality content. As a result, they constitute the core of off-page SEO (SEO). Because of this, the top-ranking SERP pages have 3.8 times more backlinks. On [Google's scale](https://www.searchenginejournal.com/ranking-factors/top-ranking-factors/), backlinks do not all carry identical weight, though.

So let's examine what a high-quality backlink resembles before talking about eight link-building strategies that programmers and developers might apply.

## What Makes a Quality Backlink?

Whether Google ranks your developer or programmer website, portfolio, or social profile highly or not depends on your backlink profile. Here are some characteristics of a quality backlink:

- **Relevance**: It must originate from a pertinent website.

- **Domain and Page Authority**: The weight of a backlink coming from a website or page with a higher domain authority (DA) and/or page authority (PA) is increased.

- **Location**: The weight of the backlinks is affected by the link's origin, including whether it comes from the blog body, author profile, blog post, homepage, comments, etc. Homepage links are given the most weight, while comment links are given the least.

- **Follow Links**: Compared to no-follow or links with other attributes, do-follow links are more credible because they reliably convey link juice.

- Anchor texts: Although it may occasionally be out of your control, it's preferable if the anchor text is pertinent to the subject of the webpage it links to on your website.

- **Link Variety**: The backlink profile of a natural website is varied. A solid balance of links, including do-follow and no-follow, high and low domain authority, links in bios and blog body, etc., should be included in your link profile.

Now that you are aware of what a high-quality backlink consists of, let's look at how a developer or programmer can obtain the most reliable backlinks for their blog.

**Use App Integrations to Increase Backlinks**

To complete a task that would not have been achievable with a single app alone, developers frequently need to combine multiple apps. These partnerships are widely used, and many products list them on their websites, frequently on the home page or a specific integration partners page.

Therefore, you should bring up the subject if you've been hesitant to integrate your apps or if your integration partner hasn't connected with you yet. Some businesses also co-market their goods, so if the chance arises, it might become a veritable goldmine of backlinks.

Journalists, review sites, and influencers can link to you, and you might even receive more chances to work together in the future. Through newsletter or social media mentions, collaborative events and webinars, and integrations, you can reach a wider audience and gain access to your partner's clientele.

**Construct Link-Worthy Link-Baits.**

The majority of individuals use slideshows or infographics as link-bait to draw natural backlinks. However, if you are a programmer or developer, you have access to a much wider range of link-bait possibilities. Consider plugins, themes, tools, games, and applications. There are no boundaries.

So how does link-bait work to gain links? The procedure is fairly easy:

Locate potential blogs and websites that are pertinent to your link-bait and frequently link to such things.

Offer to write a blog post or unique introduction for your link-bait and pitch them your link-bait.

Your link-bait is featured on the host blog or website, which connects back to you as the source.

To find the prospects for your assets, you can utilize a variety of strategies, such as innovative link bait (as discussed below), broken link-building (for resource guides), or the skyscraper method (again, for resources).

**Build Free Tools**

Why not, then? Find a void in your area of expertise, then make a simple tool to fill it. Make sure your product is superior to or stands out from other products of its kind on the market. Now make your tool available on your website and inform your audience. Create a buzz about your creation by contacting journalists and influencers. Backlinks will do the same.

**Make a fun game or app**

Mortal Kombat or Sugar Rush aren't required. Anything intriguing to engage people and get them talking about it should be created, even something as simple as a puzzle or a game of shooting bubbles. Rafael Caferati has created a game on his homepage. He challenges you to wreck it! He also has some nice code samples in his code lab.

**Make free learning materials**

Developers and programmers are constantly trying to learn new things and make their code better. Therefore, if you create a resource for your website and make it freely accessible, it can generate a lot of backlinks on its own. Alternately, you might discuss other issues connected to your sector, like Erik Bernhardsson, and offer your expert opinion. He established himself as an expert in the data domain by producing resources and in-depth guidelines. Add some comedy to your pieces like Coding Horror does, whose distinctive writing style connects with his audience, since this is another approach to draw readers and increase the shareability of your content.

**Offer Your Contribution to the Company Blog**

Tech businesses adore it when their technical staff members contribute to their blogs by doing something as straightforward as participating in an interview, writing on a technical subject, or responding to frequently asked questions ([FAQs](https://developers.google.com/search/docs/advanced/structured-data/faqpage)). The company receives authentic content for their audience, and you receive a hyperlink to your website or portfolio, which benefits both parties.

Tech enterprises typically have a strong marketing plan and good domain ratings. Naturally, Google gives their content a higher ranking. Your web presence benefits as a result. Thus, obtaining several backlinks to your website from the tech blog of your business is the simplest technique to obtain links from high-authority websites.

Here is an [interview](https://hacks.mozilla.org/2016/09/a-web-for-everyone-interviews-with-web-practitioners-david-walsh/) with Mozilla, where David Walsh, a well-known influencer, holds a front-end development position. Look closely at the screenshot below to see the backlink to his website.

**Offer free themes for large numbers of backlinks**

There is a catch to this quick method of obtaining thousands of backlinks with little work. You can create free themes, much like link-bait. However, you only need to include your link in the footer rather than pitching your free content in exchange for backlinks.

Let's say you develop a fun theme and it receives 1,000 downloads in the first week. It indicates that you could have 1,000 backlinks from both recent and dated domains. These links are by no means of excellent quality as the majority of them may have extremely low domain authorities. The quantity of backlinks also relies on how many users downloaded your theme but left the footer in place.

Since they are more concerned with other components of designing a website, many people don't think about altering the footer for a very long period.

Others hesitate to jump in out of fear of breaking the code. When they use your theme, very few website owners will update the footer right away.

To create bulk backlinks, you can put up an entire collection of free themes. It's a one-time investment that continues to pay off with each download, especially as your audience expands and you create your online presence.

## Create Backlinks From Reputable Developer Resource Sites

[GitHub](https://github.com/) and [Stack Overflow](https://stackoverflow.com/) are well-known to anyone who has ever written a line of code. There are various services available for developers to collaborate on code and find solutions to their problems.

Making a profile on these websites and requesting a backlink from them is a great approach to increase the quality of your backlink profile because they have high domain authorities and are also quite trustworthy. Until you build your authority and accumulate a certain number of reputation points, the majority of the backlinks from these websites are no-follow. However, keep in mind that your backlink profile should be broad, so adding a few no-follow links won't hurt either, as we just explained.

For instance, your Stack Overflow profile link is initially no-follow. If your reputation is 2000 points and the URL in your "About Us" section exactly matches the link in the "Website" section, down to the final backslash, you can receive a do-follow link.

**Join Relevant Podcasts and Conferences as a Guest**

It does take some work to obtain links through podcasts and conferences. Either give a presentation at a conference or participate in a podcast are required. However, because of the enormous exposure you might receive, it's one of the best ways to establish your authority and acquire worthwhile backlinks. Conferences and podcasts frequently attract greater media attention.

**So, here is how it goes:**

Register to speak at a conference or suggest appearing as a podcast guest.

If you are accepted, you will receive links from the event website, partner organizations, collaborators who blogged about it, influencers who attended the event and shared it on social media, and partner organizations.

You can also send the event organizers an email with a link to your website so they can share it with the participants as a resource.

To find conferences and podcasts in your field, search the internet. Pick the ones that have a sizable following and the ability to cause a stir.

Vote for your preferred software and connect with experts in the field

Have you have a collection of programs and equipment you can't live without? Why not offer reviews or suggestions that other bloggers might find useful and connect to your professional advice?

Approaching the designer and providing a testimonial is another option to express your gratitude and obtain a backlink. These endorsements may appear on the homepage, in newsletters, or in social media marketing efforts.

Your backlink profile will be diversified as it should be for a natural backlink profile, whether you receive a link through their website or via social media.

By thoughtfully making comments on well-known blogs with the aim of fostering relationships, you can also earn backlinks. In this instance, the links in comments aren't particularly significant. Future link-building and collaboration opportunities may arise as a result of your relationship with the influencer. Relationships with influencers also improve your online reputation.

Before constructing linkages, be patient and concentrate entirely on developing sincere relationships. Link building is public relations, not a trick, as Jeff Ferguson puts it. Start working.

**Guest Article in Sector-Specific Journals**

Technical websites are constantly looking for professionals to write for their readers, as was previously said. And one of the most popular link-building strategies is guest posting. You can guest post on other websites in your niche because you're a technical expert and do so to build links to your website. This is the type of service you can delegate to an agency, here I can recommend you [LinkMarketers](https://linkmarketers.com/) as I got significant growth thanks to some link bulding campaings for my clients.

Additionally, you can gain significant brand exposure through guest writing, increase organic traffic from many sources, and cultivate connections with influential people in your business.

However, in order to be successful with guest posting, you must create original content that is pertinent to both your website and the target blog. Then create a top-notch, trustworthy blog that perfectly resonates with their readership.

Here's how to approach it:

Find developer-friendly websites that allow guest posting.

Present your thoughts to them.

If they agree, create a high-quality blog post with a few links to pertinent pages on your website.

Send your guest post, then wait for it to be published.

In the author profile, some websites and blogs additionally provide a backlink to your website.

Pick only domain ratings high DR websites. ([Domain authority](https://moz.com/learn/seo/domain-authority) and [domain rating](https://ahrefs.com/blog/domain-rating/) are nearly same.) Create your backlink profile by writing a few guest posts for websites with medium domain ratings. Then get in touch with authoritative publications in your niche or blogs with strong domain ratings. Last but not least, provide links to some of your best-performing blogs in the email you send outlining your pitch. Credibility will rise as a result.

## Make Smart Use of Backlinks to Drive More Traffic to Your Website

The most successful SEO strategies and tactics are backlinks. It is a well-known truth that a website with a strong backlink profile ranks higher in search results and gets more Google organic traffic.

There are undoubtedly a plethora of ethical approaches to develop high-quality partnerships. The eight link-building strategies we've covered here, however, make use of your unique developer expertise. These strategies can help you outperform your rivals by assisting you in the creation of extremely relevant, high-quality links.

So why are you still waiting? Build those backlinks right away!