Why I Focus on Social Media Marketing Over SEO - 3 Reasons
Tags: seo, socialmedia, marketing, digitalmedia
Published: 2022-11-22 17:57:53

Hi, I'm Anil Das, a Junior Software Engineer at Luxoft India. Here I would like to provide a brief knowledge about why we need to give focus on Social Media Marketing over SEO.

It’s no secret that marketers are constantly pushing for new ways to reach their target audience. While social media and search engine optimization (SEO) have both proven themselves worthy marketing techniques time and time again, the latter has begun to lose its luster in recent years. Up until recently, many businesses viewed SEO as their only path to increased visibility on search engines like Google and Bing. 
However, recent changes to these engine algorithms have made it clear that social media marketing is now a much more efficient way of reaching users directly. If you haven’t jumped on the social media bandwagon yet, now is the time. Read on to learn why so many marketers are putting less focus on SEO and more focus on social media marketing — and why you should too.

## SEO Is Constantly Changing
One of the reasons why SEO is less popular than it once was is that it’s difficult to predict. It’s an ever-changing field, and it’s difficult to stay on top of all the changes that are being made to the algorithms that determine SEO’s success. If you hire a team of SEO experts, they’ll almost certainly be able to improve your site’s visibility on search engines. 
However, it’s impossible to know exactly how long it will take for these changes to kick in and how significant they’ll be. SEO is not a proven method for increasing visibility. Rather, it’s a gamble that might pay off in a matter of weeks or months. It might also take years for your site to reach the first page of search engine results pages (SERPs). 

## SEO Takes A Long Time To Pay Off
Another reason why many marketers are ditching SEO in favor of social media marketing is that the former takes a long time to kick in. If you hire an SEO expert, it’s unlikely that you’ll see any significant changes in your site’s visibility until several months after their work begins. 
Whereas social media marketing offers almost instantaneous results. As soon as you post a new piece of content on one of your social media accounts, it’s visible to all of your followers. These followers may not spend money on your products right away, but they’re definitely more likely to click on your links and visit your site than someone who’s never heard of you before. 

## People Are More Likely To Buy Through Social Media
Another reason why more marketers are ditching SEO in favor of social media marketing is that people are more likely to buy products through social media. When you search for a product on Google, you’ll often see special advertisements on the side of the page. 
These advertisements are the result of an extensive process that determines which products are most likely to interest you. However, you’re not obligated to click on these advertisements you’re free to ignore them and browse the rest of the internet. 
If you do click on one of these ads, it doesn’t guarantee that you’ll buy the product. Whereas when you follow a brand on social media, you’ve already shown interest in their products. This means that you’re much more likely to buy something once you see it advertised on this platform. This is especially true on Instagram, where users are more likely to click on links in photo captions than they are on other social media platforms. 

## Determine Which Content Is Successful Through Analytics
Another reason why social media marketing is more successful than SEO is that you can track its results through analytics. When you publish a new blog post on your website, it’s difficult to tell which posts are most successful. 
Are your readers more interested in posts about blogging or business? Do they prefer long-form or short articles? If you use social media marketing, you can track which posts are most successful through your analytics. You can see which posts are receiving the most clicks and comments, and use this information to inform your future posts. 
You can see which times of day your posts are most successful and how many total impressions your posts are receiving each day. This insight can help you to publish posts at the best times and reach your followers when they’re most likely to engage with your content. 

## Bottom line - It’s all about ROI
Ultimately, the best way to judge whether you should focus on SEO or social media marketing is to look at their ROI. If you’re not yet ready to give up on SEO completely, try focusing more on long-form content. This content is often what Google favors, and it’s likely to rank higher than short-form content. 
When you write long-form content, you’re also increasing your chances of earning backlinks to your site. These backlinks can help to improve your SEO ranking over time. If you’re ready to give up on SEO and focus on social media marketing instead, create compelling short-form content that’s easy to share. 
This content can be as simple as a funny GIF or a quote paired with an image. Ultimately, whether you choose to focus on SEO or social media marketing is up to you. Both strategies can be extremely successful if done correctly. The only thing that matters is that you decide which strategy is best for your business and your goals.