ZEGOCLOUD Launches AI-Powered Real-Time Video Effects
Published: 2022-11-10 09:37:31

Serving global clients from various industries for the last seven years, [ZEGOCLOUD](https://www.zegocloud.com/) has developed a deep understanding of users’ needs in different video communications scenarios, a topic far beyond the realm of technology. 

To help social and entertainment platforms create more attractive products and catch the market trend, ZEGOCLOUD launches **[AI-powered real-time video effects](https://www.zegocloud.com/product/ai-effects)** solution. It provides face beautification, face shape retouching, face filters, and other advanced real-time video tools. It is an easy-to-integrate, cost-effective way that helps platforms add new video effects with a short go-to-market time.

Let’s take a closer look at the features offered by ZEGOCLOUD AI Effects:
**1) Face beautification:** a must-have and standard feature for all social and entertainment platforms; ZEGOCLOUD tools can naturally touch up the user’s appearance. Among them:
* **a) Basic face beautification**
It makes the user look polished and rejuvenated on live video, thanks to skin smoothing, skin tone retouching, eye brightening, teeth whitening, eye bag and dark circles removal, blemishes removal, acne removal, and more.
* **b) Facial features retouching**
Users can retouch facial features, including face slimming, chin slimming, nose slimming, eyes enlarging, pupil distance adjustment, mouth shape adjustment, and others. These features are built based on accurate facial key points detection and 3D face modeling powered by machine learning algorithms
* **c) Virtual makeup**
As an enhancement and extension of the basic face beautification capabilities, it can precisely apply virtual makeup effects to the user’s lips, eyes, eyebrows, cheeks, etc. Furthermore, the AI- model can be trained to fit the aesthetic taste and styles of different regions and cultures.

**2) AR effects: **bonus features to add more fun to video conversations, like virtual face masks and 2D/3D face stickers of different styles that can help live streamers amuse their audience. 
**3) Intelligent image segmentation: **for adding virtual backgrounds and more, ZEGOCLOUD’s solution supports various segmentation methods for high-precision background replacement:
* **a) Portrait segmentation:** With algorithms that can precisely detect 19 human body key points (head, neck, legs, arms, etc.) in real-time, it can precisely locate the boundary between the human body and the background 
* **b) Green screen segmentation:** uses chroma keying to identify the green screen background and replace it with a virtual background
* **c) Hair segmentation:** detect and separate the user’s hair from the rest of the image in the video to change the hair color or apply other effects.
**4) Video filters:** giving live videos moods and styles; users can easily change the video filter style by choosing from different themes.

![Image description](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/r0zvhdp168zkarxxwlmt.png)
## Why choose ZEGOCLOUD’s AI Effects solution?

As a global RTC service provider, ZEGOCLOUD truly understands how the abovementioned issues affect a platform’s operations through first-hand experiences. In response. This integrated “AI + Real-Time Audio/Video” solution has excellent competitive advantages over other products in the market:
**1) One-stop integration, fast time-to-market**
the interfaces in both parts are well-designed to fit into each other seamlessly. Therefore, integrating into your platform is much easier than handling SDKs from different providers. In addition, the solution supports all major OS platforms, such as iOS, Android, Windows, and macOS.
**2) One service provider, easy ongoing maintenance**
ZEGOCLOUD offers professional technical support with high standards of service level. To ensure customer success, ZEGOCLOUD forms a team of experts with five different roles (Sales, pre-sales support, technical support, solution delivery, and customer success specialist) to serve one client. 
**3) One unified service, swift response**
ZEGOCLOUD offers a back-end monitor system called “Prism” that provides real-time, multi-dimensional, and visualized monitoring of your platform’s quality of service. It works 24/7 and raises alarms when issues occur. 
**4) Outstanding AI computer vision capabilities**
The solution provides various innovative image rendering features such as face beautification, face detection, and image segmentation, which users can apply to multiple scenarios such as live streaming, online education, digital photography, etc.
**5) An industry-leading RTC service provider with successful track records**
ZEGOCLOUD has a well-established and dedicated team of professionals with extensive experience in RTC and AI computer vision technologies. Clients have verified our products and solutions from various fields to be very effective in helping them acquire and retain users and drive revenue growth.