Why Blog is No Longer the Popular Thing
Tags: career, discuss, ai
Published: 2023-03-25 16:31:59

As [artificial intelligence age progresses](https://medium.com/@aranouski/top-5-ai-project-management-tools-that-are-valued-for-product-growth-ecb53e94547f
![Image description](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/slakist9ntk7cfkk8zxu.jpg)), it’s important to keep up with the latest trends and strategies to attract and retain customers. Just only in 2023, the popularity of blogging has decreased for so much informational google queries and even lost visibility in the some ‘first-step’ educational start-ups, so many businesses are left wondering if text blogging is dead.


**🔍 The Post-Covid Ironic Fact Checking for long read format only in United States is that:
**In 2021, only 31% of internet users in the United States read blogs.
77% of internet users in the United States watched videos online.
56% of them use social media to find and engage with content.
Despite the rise of video and podcasting, marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more still consider blogging a valuable marketing channel. Blogs are still popular among consumers, with a HubSpot study finding that 60% of people all over the world read a blog at least once a week, so USA reader is not a benchmark.

## 💻 Content Type and Platform Alternatives for The Google Search

“Why write a blog when you can just make a TikTok dance?” 💃 — just TikTok, Instagram Reels or even YouTube Shorts can be a great way to engage not only with a younger audience, but it’s important to remember that not all paid audiences prefer video content. For sure it’s true that some marketers may think that blogging is old-fashioned or boring, the truth is that highest Domain Ranking or personal brand blogs remain a vital tool for businesses looking to build their online presence and connect with their audience.

Video content can be a powerful tool for building brand awareness and engaging with your audience: Instagram, Facebook, Twitter, LinkedIn — this type of posy is a great way to reach a large audience quickly and easily. However, the lifespan of social media posts is often much shorter than that of blog posts, and it can be challenging to stand out in a crowded social media landscape. Also you should think about your goal: is it your brand, the community building tool or the step of massive sale’s AI production.


**Podcasts**: Apple Podcasts, Spotify, Google Podcasts — Podcasts are a great way to connect with audiences on the go and can be a powerful tool for building brand authority. However, creating high-quality audio content can be time-consuming, and it may be more difficult to get discovered in a crowded podcast market. As for me I am a little bit tired about talking style of the most American podcasts and try to find anything else in production.

**Infographics**: Canva, Piktochart, Infographics can be a great way to communicate complex information in a visually appealing way if your audience is 70% placed in the Pinterest and Google Image Quires. However, these services may not be suitable for all types of content, and they can be challenging to create, so try to understand the price per hour of creators. After that you can measure it with any available last research by effects.

**Webinars**: Zoom, GoToWebinar, WebinarJam — Webinars can be a powerful tool for generating leads and building brand authority. However, they require a significant amount of planning and promotion, and not all audiences may be interested in attending. The best way is to cooperate with most popular professionals and brands in your field w/t competing.


Photo by Chris Montgomery on Unsplash
While Google Trends show a decline in interest in blog posting, it’s really important to note that blog are still viable link building channels with more than 600 million pages out of 1.9 billion websites worldwide.

Collectively, these blogs generate 6 million posts daily with WordPress, Webflow and custom CMS systems being the most popular platforms, that can help your outreach specialist to make higher your paid traffic, if you don’t compete with marketplace giants. The best way to find the right answer — find SEO specialist or content marketing expert.

## So Is Text Blogging Still Valuable for Marketers? 🤔

Marketers continue to consider [blogging ](https://medium.com/@aranouski/why-blog-is-no-longer-the-popular-thing-to-attract-your-customers-is-it-dead-again-b684d36f6cd8)a top marketing channel, and it has helped many businesses triple their traffic and accelerate their sales close rates. Blogging has armed businesses with the ability to elevate their brand’s position in the market and help others in their industry learn and unlock new opportunities. But before you will start I recommend to use this template to understand what pipeline should you use to be effective.


While text blogging may have been the go-to content strategy in the past, it’s important to adapt your business to the changing digital landscape. By exploring alternative formats such as video, social media posts, podcasts, infographics, and webinars, your business can create engaging content that resonates with your target audience. Don’t let your growing SAAS strategy become a relic of the past — embrace the future and stay ahead of the curve!