Awengers! New Discord Community for AWS-disrupting startup teams
Tags: aws, startup, serverless
Published: 2023-04-02 10:41:54

### Join at: [awengers.com/discord](https://awengers.com/discord)

## AWS Unbundling

As both an AWS customer and a founder of early stage AWS-disrupting startup I'm seeing this trend of so called "[AWS unbundling](https://www.tclauson.com/2019/09/11/Unbundling-AWS.html)" to grow more and more recently. AWS has 250+ services and couple of them are awesome, some are okay and some are terrible. But there is a huge demand for awesome developer and user experience across the whole development lifecycle.

AWS has tough challenge ahead of itself which is "*how to move forward?*". AWS is infamous for it's operational excellence and not-killing the services, as opposed to for example Google and that's how AWS has built it's trust with customers who are running their production workloads on AWS. 

But as every company grows, it becomes slower and less flexible and AWS is no exception and even though AWS has kind of a decentralised structure with it's [two pizza teams](https://docs.aws.amazon.com/whitepapers/latest/introduction-devops-aws/two-pizza-teams.html), it's starting to hit the limits anyway.

Some of the services are stuck in status quo for years and don't add any new significant features and improvements because of corporate mess and ton of responsibility, like for example Cognito or CloudFormation. Don't take me wrong - they have tough job to do, they have millions of customers relying on them. But on the other hand they are blocking further development of the ecosystem. 

AWS did a great job of building an open cloud platform because even internal AWS teams need to build the services on top of public APIs, which means that in the end, anyone can build the same service as AWS and just plug it into the ecosystem. 

And AWS knows this could be a way forward and even if some startup builds a competition for some of their existing services, they know they will make a profit from it anyway because in the end even the competing startup is usually running on AWS.

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## New era of Serverless Developer Experience

There are popping up many startups recently focusing on Serverless Developer Experience and they want to make it right from A to Z across the whole development lifecycle.

*For example:*

- [SST](https://sst.dev)
- [Ampt](https://getampt.com)
- [Wing Lang](https://www.winglang.io)

There are also many startups focused on competing with individual AWS services like for example CloudWatch, ElastiCache, RDS, AWS Console, DynamoDB any many many other.

*For example:*

- [UpStash](https://upstash.com)
- [Buttonize](https://buttonize.io)
- [Baselime](https://baselime.io) 
- [PlanetScale](https://planetscale.com)
- [Thundra](https://www.thundra.io)
- [Momento](https://www.gomomento.com)
- [Lumigo](https://lumigo.io)

## Let's join our forces Awengers!

Competing with multibillion dollar giant is no easy task and that's why I think the best way how to address this is to connect into a community and join our forces and that's why I created [Awengers Discord Community](awengers.com/discord).

*Are you a startup founder? Are you a developer? Are you a product manager? Are you a developer advocate? In an AWS-disrupting startup? Size of the startup does not matter, it can range from one-man-show to Series-A startup with dozens of employes. [Join us!](https://awengers.com/discord)*


![Meme](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/6dvp9kek4d1ukf41xcl2.jpg)

### Join us at: [awengers.com/discord](https://awengers.com/discord)