NEO - BRUTALISM UI Design
Published: 2023-01-18 17:46:10

Neo-brutalism is an emerging trend in web design that has been gaining more and more attention as of late. It is a modern take on the brutalist architecture of the 20th century, where the focus is on functional, no-nonsense design. Neo-brutalism in web design seeks to strip away the unnecessary and create a minimalistic, yet powerful user experience. In this blog post, we'll explore the history of neo-brutalism, its design elements, its current trend, and its future in web design.

## History


![Image description](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/hmruniv2pgpzqtg6fxj9.jpg)

Neo-brutalism has its roots in the brutalist architecture of the 20th century. Brutalism, which is short for béton brut, was a style of architecture that emerged in the 1950s and took its name from the French phrase for "raw concrete." Its focus was on a functional, no-nonsense design that emphasized raw materials such as concrete, steel, and glass. Brutalism was often used in public buildings such as schools, libraries, and government buildings, but it also had its share of residential buildings.
As the years went on, brutalism's popularity waned and it eventually fell out of fashion. In recent years, however, a new movement has emerged: neo-brutalism. This modern take on the style embraces the same raw materials and functional design elements, but for the digital world.
Neo-brutalism in web design was first popularized by the design agency, Fictive Kin. In 2017, they released a series of case studies that showed how they had used brutalist design principles to create beautiful, minimalistic user experiences. Since then, the trend has been embraced by designers all over the world, and is now a major part of modern web design.

## Design

At its core, neo-brutalism is a minimalist, no-nonsense approach to web design. It focuses on simplicity, functionality, and usability. It strips away the unnecessary and only keeps the elements that are necessary for the user's experience.
The key elements of neo-brutalism are:
Minimalism: The design should be simple and clutter-free. All unnecessary elements should be stripped away.
Functionality: The design should focus on the user's needs and provide them with a seamless experience.
Usability: The design should be easy to use and understand.
Raw Materials: The design should use raw materials such as concrete, steel, and glass.
Neo-brutalism also emphasizes typography. The type should be bold and distinctive, with a focus on readability. Color is also important, but should be used sparingly. The overall design should be bold and powerful, with a focus on simplicity.

## Trend


![Image description](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/a6ltn6fbzfo3fcc4bvns.png)

Neo-brutalism is quickly becoming one of the most popular trends in web design. It has been embraced by both designers and users alike, as it provides a clean, minimalistic user experience. It's also becoming increasingly popular with businesses, as it can be used to create powerful and memorable branding experiences.
Neo-brutalism has been embraced by some of the world's biggest companies, such as Google and Apple. It has also been used in many popular websites, such as Medium, Airbnb, and Dropbox. This shows that it is not just a trend, but a movement that is here to stay.

## Future
The future of neo-brutalism in web design looks bright. As more and more companies embrace the trend, it is likely that we will see more and more websites incorporating neo-brutalism into their designs. As the trend continues to grow, we will also likely see more experimentation and innovation, as designers push the boundaries of what is possible with neo-brutalism.
Neo-brutalism is a trend that is here to stay, and it is likely that it will continue to be a major part of web design for years to come. It is a powerful tool that can be used to create beautiful, minimalistic user experiences, and it is likely that we will continue to see it used in more and more websites in the future.

## Conclusion
Neo-brutalism is an emerging trend in web design that has been gaining more and more attention as of late. It is a modern take on the brutalist architecture of the 20th century, where the focus is on functional, no-nonsense design. Neo-brutalism in web design seeks to strip away the unnecessary and create a minimalistic, yet powerful user experience.
Neo-brutalism is quickly becoming one of the most popular trends in web design, with some of the world's biggest companies embracing it. It is a trend that is here to stay, as it provides a clean, minimalistic user experience. It is also becoming increasingly popular with businesses, as it can be used to create powerful and memorable branding experiences.