Where are the readers of DEV from?
Tags: discuss, watercooler, meta, marketing
Published: 2022-11-24 06:12:00

---
title: Where are the readers of DEV from?
published: true
description: Some stats about the web site as collected by SimilarWeb
tags: discuss, watercooler, meta, marketing
# cover_image: https://direct_url_to_image.jpg
# Use a ratio of 100:42 for best results.
published_at: 2022-11-24 06:12 +0000
---

As far as I know DEV does not provide information about the visitors to the site, so I looked at the data collected by [SimilarWeb](https://www.similarweb.com/website/dev.to/#overview)

There might be some slight differences among the numbers as some of the reports are averaging the last 3 months, some for the "month to day". Even the percentages fluctuate quite a bit from month to month.

Here is what I saw on Nov 24, 2022:


| Topic | Value | Comment |
| ----- | ----- | ------- |
| Global rank | 7,162 | |
| Country rank | 3,730 | India, which is the biggest source of visitors |
| Category Rank | 123 | Computers Electronics and Technology / Programming and Developer Software |
| Total monthly visits | 13 M | average of last 3 months |
| Page Views | 20.51 M | |
| Pages per visit | 1.58 | Total monthly visits / Page Views |
| Monthly unique visitors | 5.868 M | |
| Bounce rate | 76.72 % | |
| Visit duration | 1:33 min | |


## Top countries

| # | Country  | Percentage |
| - | -------- | ---------- |
| 1 | India    | 10.25%     |
| 2 | USA      | 9.94%      |
| 3 | Vietnam  | 4.06%      |
| 4 | Poland   | 3.63%      |
| 5 | Brazil   | 3.59%      |
| 6 | Germany  | 2.94%      |
| 7 | France   | 2.82%      |
| 8 | Turkey   | 2.82%      |
| 9 | Indonesia | 2.15%     |
| 10 | Nigeria  | 2.01%     |
| 11 | United Kingdom | 1.94% |
| 12 | Russia  | 1.57% |
| 13 | Canada | 1.55% |
| 14 | Argentina  | 1.49% |
| 15 | Czech Republic | 1.46% |
| 16 | China  | 1.43% |
| 17 | Spain  | 1.37% |
| 18 | Colombia | 1.36% |
| 19 | Netherlands | 1.23% |
| 20 | Bangladesh | 1.22% |
| 21 | Sweden | 1.20% |
| 22 | Ukraine | 1.16% |
| 23 | Thailand | 1.12% |
| 24 | Australia | 1.07% |
| 25 | Philippines | 1.06% |
| 26 | Mexico | 1.04% |
| 27 | Pakistan | 0.98% |
| 28 | Italy | 0.85% |
| 29 | Egypt | 0.85% |
| 30 | Switzerland | 0.82% |
| 31 | Taiwan |  0.81% |
| 32 | Georgia | 0.76% |
| 33 | Singapore | 0.76% |
| 34 | Korea, Republic of | 0.75% |
| 35 | Hungary | 0.74% |
| 36 | Japan | 0.74% |
| 37 | Iran | 0.73% |
| 38 | Hong Kong | 0.72% |
| 39 | Israel | 0.71% |
| 40 | Norway | 0.70% |
| 41 | Chile | 0.69% |
| 42 | Finland | 0.68% |
| 43 | Morocco | 0.66% |
| 44 | Malaysia | 0.66% |
| 45 | Nepal | 0.66% |
| 46 | Belgium | 0.65% |
| 47 | Romania | 0.62% |
| 48 | Portugal | 0.61% |
| 49 | Bulgaria | 0.58% |
| 50 | Sri Lanka | 0.57% |

What I always miss from these tables is visitor/capita for each country. It should not be too hard to add and in some cases knowing that could be also interesting.

Maybe not useful for marketing, but for general knowledge.

In any case, some of the numbers here are very surprising. Maybe they are skewed because of the method of data collection of SimilarWeb. I can't be sure.

## Marketing Channels

| Source | % |
| ------ | - |
| Organic Search | 69.78 |
| Direct | 23.34% |
| Referrals | 4.64% |
| Social | 2.54% |
| Email | 0.79 % |

If I understand this correctly, "Direct" means people who are typing in `dev.to` in the address-bar or maybe having it in their bookmarks.

Organic Search is mostly Google with some [DuckDuckGo](https://duckduckgo.com/) and a tiny bit Bing.

## Top Referring sites

As I understand this is the division of the 4.64% mentioned under "Referrals" in the "Marketing Channels" table.

| # | Site | % |
| - | ---- | - |
| 1 | api.daily.dev | 53.55% |
| 2 | github.com  | 12.18% |
| 3 | search.brave.com | 9.78% |
| 4 |app.daily.dev | 2.55% |
| 5 | medium.com | 1.21% |
| 6 | dormoshe.io | 0.79% |
| 7 | presearch.com | 0.72% |
| 8 | inoreader.com | 0.64% |
| 9 | you.com | 0.62% |
| 10 | codecademy.com | 0.53% |
| 11 | roadmap.sh | 0.52% |
| 12 | commclassroom.org | 0.49% |
| 13 | platzi.com | 0.42% |
| 14 | yandex.ru | 0.40% |
| 15 | qiita.com | 0.33% |

## Social Traffic

As I understand this is the division of that 2.54% mentioned under "Social" in the "Marketing Channels" table

| Site     | % |
| -------- | - |
| Facebook | 28.43 % |
| Twitter | 23.71 % |
| YouTube | 20.70 % |
| LinkedIn | 13.56% |
| Reddit | 7.59 % |
| Other | 6.01 % |

## Sources

This, as I understand, is a table where all the sourced of visits can be seen together (unlike the categorization above)

| Source | % |
| ------ | - |
| Google search | 65.47 % |
| Direct | 21.34 % |
| api.daily.dev | 2.83 % |
| DuckDuckGo | 2.14 % |
| Image search | 1.16 % |
| Email | 0.79 % |
| Facebook | 0.72 % |
| Bing Search  | 0.60 % |
| Twitter | 0.60 % |
| github.com | 0.59 % |



## Device

| Device | % |
| ------ | - |
| Desktop | 85.01 % |
| Mobile | 14.99 % |

## Gender

| Gender | % |
| ------ | - |
| Male   | 76.35 % |
| Female | 23.65 % |