Phishing vs Spear Phishing: Which One Is More Dangerous?
Published: 2023-04-24 07:07:48

Phishing and spear phishing are two common cyber threats that rely on [social engineering](https://www.ibm.com/in-en/topics/social-engineering) to trick individuals into providing sensitive information or performing specific actions, but are orchestrated to achieve different objectives. Although both types of attacks aim to deceive individuals, phishing attacks tend to rely on volume and impersonation tactics, while spear phishing attacks depend on personalization and reconnaissance.

> ***Did you know:***

> * *Phishing emails are opened by 30% of targeted individuals on average*
> * *Spear phishing attacks are 9 times more likely to be successful than regular phishing attacks*
> * *Even major companies like Google, Facebook, and Apple have fallen victim to spear phishing attacks in the past*

In this article, we delve into the similarities and differences of phishing vs spear phishing attack techniques. We also learn the recommended practices to prevent such attacks and how a few simple awareness tips can prevent you from being a victim.

## How Phishing Works

Phishing attacks are typically mass-distributed to a large number of individuals with the goal of obtaining sensitive information such as login credentials or financial information. These attacks are often carried out using a generic approach where the attacker creates a fake email or website impersonating a legitimate organization, and then sends it to a large number of individuals. The goal is to cast a wide net and see who falls for the scam.

> *Did you know that the most common type of phishing attack is the "invoice" or "payment" scam?*

- **Target Audience:** Phishing attacks are more generalized and indiscriminate, typically involving many victims
- **Language:** Mostly use generic or impersonal language
- **Attack detection:** Attacks are often relatively unsophisticated and easy to detect
- **Attack objective:** Tricking individuals into giving away sensitive details, such as financial information or login credentials

### Common Phishing Orchestrating Techniques

Attackers commonly use the following steps to orchestrate phishing attacks:

- Creating fake login pages that resemble legitimate websites to steal login credentials
- Using spoofed emails or domains, which appear to be from a legitimate source but are actually controlled by the attacker
- Sending regular phishing emails with attachments or malicious links that, when clicked, install malware or viruses on the recipient's device

## How Spear Phishing Works

Unlike phishing attacks, spear phishing attacks are highly targeted and personalized, with the goal of tricking a specific individual or group into taking a specific action, such as transferring money or divulging sensitive information. The attacker usually has done research on the target and uses the information gathered to make the attack more convincing, increasing the likelihood of success.

> *Did you know that some spear phishing attacks can involve phone calls or in-person contact, known as "vishing" and "whaling" respectively?*

Spear phishing attacks can be highly effective because they are customized to look like they are coming from a trusted source, such as a colleague or business partner.

- **Target Audience:** Spear phishing attacks are more personalized and targeted, usually directed at specific individuals or organizations.
- **Language:** Mostly use personal information (such as the victim's name, job title, or company name) to make the message appear more legitimate
- **Attack detection:** Highly sophisticated and harder to detect
- **Attack objective:** Gain access and steal sensitive data or to perform a specific action, such as wire transfers

### Common Spear Phishing Orchestrating Techniques

Attackers commonly use the following steps to orchestrate phishing attacks:

- Using information from social media or other publicly available sources to personalize the attack and make it appear more legitimate
- Using a sense of trust or familiarity with the target, such as posing as a colleague or friend
- Using a sense of urgency or fear to convince the target to take immediate action, such as providing sensitive information or transferring money
- Using [business email compromise (BEC) attacks](https://en.wikipedia.org/wiki/Email_spoofing), an attacker poses as a legitimate business or executive to trick employees into a wire transfer or providing other sensitive data

## Phishing vs. Spear Phishing: Know the Differences and Similarities 

Phishing and spear phishing are almost similar forms of cyber attacks that use deception to trick individuals into providing sensitive information or taking a specific action.

**Similarities:**

- Both types of attacks are orchestrated by sending fraudulent emails or messages that appear to be from a legitimate source (such as a bank or a well-known company)
- Use social engineering tactics to trick individuals into taking some action, such as clicking on a link, entering a password, or providing personal information
- Utilize email, text messages, websites, or phone calls as a medium to deliver the attack
- Have similar consequences, such as identity theft or financial loss
- Rely on the recipients' trust and can be challenging to detect

**Differences:**

- Phishing attacks are more generalized and indiscriminate, typically involving many victims. Spear phishing is a more personalized and targeted attack, usually directed at specific individuals or organizations.
- Phishing attacks often use generic or impersonal language. In contrast, a spear phishing email often uses personal information (such as the victim's name, job title, or company name) to make the message appear more legitimate.
- Phishing attacks often use general information and can be easy to detect. However, spear phishing attacks are more sophisticated and harder to detect.
- Regular phishing attacks are often used to gain access to general information, while spear phishing attacks are often used to gain access to sensitive information.

## Phishing and Spear Phishing - Prevention and Protection

Prevention and protection against phishing and spear phishing can be achieved through a combination of technical and non-technical measures. Technical measures include the adoption of anti-phishing software, email filtering, two-factor authentication, and regular software updates. Non-technical measures include employee education, clear communication channels, strict policies and regular security reviews. In addition, it's essential to stay informed and aware of the changing threat landscape and attack patterns.

### Best Practices to Prevent Phishing and Spear Phishing Attacks

- Be wary of unsolicited incoming emails or messages, even if they appear to be from a legitimate source
- Do not click on malicious links or download attachments from unknown or untrusted sources
- Look for spelling and grammatical errors in the message, as phishers often make mistakes
- Be cautious of emails or messages that ask for personal information, such as passwords or credit card numbers
- Look for visual cues, such as a padlock icon or "https" in the website address, to ensure that you are on a secure website
- Keep your operating system and web browser updated to protect against known vulnerabilities
- Keep an eye on your bank and credit card statements for suspicious activity
- Be aware of the spear phishing tactics currently being used and educate yourself on how to recognize them
- Verify the authenticity of the request by contacting the sender through a known, legitimate channel (e.g. phone number, email messages, or address from file)

### Importance of Awareness and Prevention

Besides adopting the right practices, it is also important that employees are aware of how such attacks are orchestrated and the impact it can have on an organization. 

- Regularly educate employees on the dangers of phishing and spear phishing and how to recognize and avoid these attacks
- Implement anti-phishing software and email filters that detects and blocks emails before they reach employees' inboxes
- Use two-factor authentication (2FA) to add an extra layer of security to all accounts.
- Use a [Virtual Private Network (VPN)](https://www.javelynn.com/software-reviews/best-vpn-software/) to encrypt internet connections and protect against phishing attempts
- Review and update security policies regularly to ensure they align with the latest best practices and threats
- Have an incident response plan to handle phishing and spear-phishing incidents, including immediately identifying and isolating compromised systems and notifying the IT department

## Conclusion

Phishing and spear phishing attacks continue to be a significant threat to individuals and organizations alike. To protect against these types of attacks, it's important to remain vigilant and take proactive steps to mitigate their potential impact.

In this article, we discussed the similarities and differences between phishing vs spear phishing attacks. We also learnt the strategies and the importance of employee awareness in preventing such attacks. 

While the key takeaway is to remain vigilant and take proactive preventive steps, it is also important to note that attackers are constantly evolving their tactics.

### Additional Resources and More Information on Phishing and Spear Phishing

There are several resources available for learning more about phishing and spear phishing. Some of the most useful include:

- The Federal Trade Commission (FTC) has a webpage dedicated to educating consumers about phishing scams, which can be found at https://www.consumer.ftc.gov/articles/0003-phishing.
- The Anti-Phishing Working Group (APWG) is a global coalition of organizations dedicated to fighting against phishing. They have a wealth of information and resources on their website, which is available at https://www.apwg.org/.
- The National Cyber-Forensics and Training Alliance (NCFTA) is another organization that provides resources and information on phishing and other cyber threats. Their website can be found at https://www.ncfta.net/.
- The SANS Institute is a well-respected organization that provides training and resources on a wide range of cybersecurity topics, including phishing, which can be found at https://www.sans.org/.
- The US Computer Emergency Readiness Team (US-CERT) provides information and resources on a wide range of cyber security topics, including phishing, which is available at https://www.us-cert.gov/.

## Phishing vs Spear Phishing - FAQs

### Are There Any Common Signs or Red Flags to Look For in a Phishing or Spear Phishing Attempt?

Yes, there are several common signs and red flags to look for in a phishing or spear phishing attempt:

- Many emails contain spelling and grammar errors, which can be a red flag that the email is not legitimate.
- Be wary of emails from unfamiliar senders, especially if they ask for personal information.
- Be suspicious if you receive an email asking you to do something unusual or out of the ordinary, such as transferring money or providing sensitive information.
- Some phishers create fake web pages that mimic well-known companies' designs and logos. Be cautious and double-check when you receive an email from a company you have never heard of before.

### Is It Possible to Completely Prevent Phishing and Spear Phishing Emails?

It is not possible to completely prevent phishing and spear phishing emails. These types of attacks are constantly evolving and can be challenging to detect. However, some measures can be taken to reduce the likelihood of successful attacks. These include educating employees about the risks and recognising a suspicious phishing email, implementing two-factor authentication, using anti-phishing software and implementing strict security protocols.

### How Can Companies Use Deception Technology to Protect Themselves Against Phishing and Spear Phishing Attacks?

Companies can use [deception technologies](https://cybertrap.com/en/deception-technology/) to protect themselves against phishing and spear phishing attacks by creating and deploying decoy assets, such as fake login pages or fake sensitive files, throughout their network. These decoy assets are designed to mimic tangible assets but are traps set up to detect and respond to suspicious activity.

For example, when a phisher or spear phisher attempts to access one of these decoy assets, the deception technology will trigger an alert, allowing the company to take action to mitigate the attack. In addition, companies can use deception technology to create phishing simulations to test the ability of their employees to protect them from malicious emails.

### How Can Machine Learning Be Used to Detect and Prevent Phishing and Spear Phishing Attacks?

Machine learning can be used to detect and prevent phishing and spear phishing attacks in several ways:

- **URL and attachment scanning:** ML models can be trained to scan URLs and attachments in emails to identify suspicious URLs or attachments that contain malware.
- **Anomaly detection:** ML algorithms can detect and flag unusual behaviour, such as a spike in outgoing emails or a sudden change in login patterns, that could indicate a phishing or spear-phishing attack.
- **Fraud detection:** ML can detect and prevent phishing attacks by analyzing patterns in data, such as IP addresses, email headers, and website content, to identify a malicious link.
- [Natural Language Processing (NLP)](https://www.sas.com/en_us/insights/analytics/what-is-natural-language-processing-nlp.html): NLP can extract features from email text and header, such as sender's address, recipient, subject, and body text. ML models can be trained on this data to classify emails as phishing or non-phishing.

### How Can Companies Use Network Segmentation to Protect Against Phishing and Spear Phishing Attacks?

Network segmentation is a security strategy that divides a network into smaller, more manageable segments, or subnets, to limit the spread of malware or unauthorized access in the event of security data breaches.

For example, companies can use network segmentation to protect against phishing and spear phishing attacks by isolating sensitive information, such as customer data or financial information, on a separate segment of the network that is not accessible from the rest of the network. Therefore, it will be difficult for hackers to access sensitive data or systems even if they can gain a foothold on the network.

### How Do Phishing and Spear Phishing Attacks on Social Media Platforms Differ From Those via Email?

Here are some points of phishing and spear phishing attacks on social media platforms that differ from those via email. 

- One key difference is that social media platforms tend to have publicly available information about their users, which hackers can use to craft more convincing spear phishing attempts.

For instance, an attacker may be able to find out an individual's name, interests, and friends and use that information to create a message that appears to come from a friend.

- Phishing attacks on social media platforms often use mobile devices. Many people access social media platforms via smartphone, making it harder to spot a phishing attack. In addition, social media platforms often have different security measures than email providers.

For example, social media platforms may have two-factor authentication or other security features not present in the email account. As a result, hackers may use different tactics to bypass these security measures.

_This article has already been published on https://www.javelynn.com/cloud/phishing-vs-spear-phishing-which-one-is-more-dangerous/_