Design Principles for a better User Experience (UX)
Tags: ux, uidesign, webdesign, design
Published: 2023-01-27 09:32:49

Almost all designers are plagued by the same general question: "What is the ideal designing strategy to produce a user-friendly platform?" Finding an answer by actually looking at the design would be the easier version of it. When creating a design based on [User Experience](https://wilsonwings.com/services/design/ui-ux-design-services), observation is a designer's most important skill (UX). Ultimately, a [good design](wilsonwings.com/good-ui-design) is an amalgamation of various design aspects chosen to bring the concept or fantasy to life rather than simply the result of original thinking.

Prior to beginning the designing process, a few elements related to user experience must be taken into account.

a. Can the visitor relate to your brand?
b. Did he/she find what they were looking for?
c. Is your portfolio fit for the consumption by the end-user?
d. Are the features you offer easily accessible?

These questions all have a single, comprehensive answer. Observe what the user is assuming to inform your design approach moving forward.

Here are some guidelines that affect user experience and will likely help you develop a clear plan:

## 1. A contextual theme


![Image description](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/lpe26sez9fimj35l3fc3.png)


Your platform's user experience should resemble the development of a plot. They ought to be looking for more of it when they visit your website. You may view every piece of material on Facebook's social network immediately from the site.

Facebook introduced the "Timeline" feature in December 2011; it gave the user's whole history as a narrative. It's not a marvel that the platform has billions of users now, though. Even if your platform is in a different genre, it needs a thorough website build-up.

A consistent theme necessitates that your website is simple to use, has engaging product-related tales, and employs colour to objectify or fade a point. You will gradually notice consistent organic traffic flowing in.

## 2. Familiarity


![Image description](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/tbkq8ft9i0z02c4d4xg2.png)


You have therefore made significant investments in talented designers and expensive design software. Sales are essentially constant, while traffic generation is still at a standstill.

You must be wondering if the effort is going in the proper direction by this point. No worries, though. Making sure the design's conversion rates are viable and having ground-breaking design are both crucial.

New frameworks and expensive plugins may improve the site's aesthetic, but they are useless if users don't click the "purchase" button.

Ebay, for instance, has improved click-through rate with a straightforward technique. The company has maintained its reputation among the thousands of e-commerce platforms thanks to its country-specific product lists, responsive site design, secure payment gateways, and category-based shopping, and generated gross income of $6.76 billion on a year-over-year basis (Source: Marketwatch)

Here are some actions that could save the day when it comes to providing omnichannel design solutions. Users must be comfortable with your platform, then, for later visits to be anticipated on a regular basis. You should rely on providing an omnichannel solution, for which some advice is as follows:

- Note the sticky information for each OS. Make sure your product appears exactly the same on every platform.

- Use familiar patterns and presentation styles even if it makes you appear naïve. Eventually, customers consume what they find is useful and delightful. Your design initiates the first step to an eventual sale.

- Test your solutions and platform on actual devices. It would garner you a hands-on experience of the platform and offer you a better outlook on the way the user perceives your offerings.

## 3. Focus on the usability of the core offering


![Image description](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/ao4qv18xuju1db1trhox.png)


Creating an appealing design is just one aspect of user experience-based design. Instead, it need to be simple to get to as well. Smartphones account for the majority of sales, and the majority of them seek simplicity and a focus on the products.

Smaller pages on smaller displays mean fewer things per page, and larger buttons get more clicks. To make it possible to access every piece of information with only one swipe, a drop-down menu is a necessity.

Give the link, button, or piece of information on each page the highest priority. It shouldn't be there only because it might be valuable to someone.

Here are some ideas to improve your platform's usability and make product lists simple to find:

- Make the website simple to read. A buyer might be discouraged from buying if there was too much information on one page.

- Avoid employing more auto-refreshing information than is necessary. If the connection was slow, it would cause lags.

- By hiding some features and deleting others that are lower on the priority list, you can achieve concentration on your product.

The main goal is to make your platform accessible while reducing complexity and ambiguity. If the screen is cluttered, you will eventually lose clients. Provide multichannel, flexible solutions that make it simple to use your platform on any device. For lag-free access to your product lists, rely on responsive web design. Users are much more likely to return to your platform again if you let them interact with the products at their own convenience.