What is the alternative data really?
Tags: programming, tutorial, productivity, api
Published: 2022-11-06 00:39:19

Alternative data is a growing trend in business. 

It can be used to improve the accuracy of your customer base and stream.

Alternative data is any type of information that isn't found in traditional databases.

Alternative data includes non-structured data that is publicly available and accessible from various data sources such as social media, e-commerce transactions, and government records.

A lot of companies use alternative data in innovative ways to predict future trends, measure their impact on the market, and identify new business opportunities.

Source accessible via third-party providers.

Unstructured data is any information that is not organized in a set format or category. 

Sources of unstructured data include emails, text messages, images, videos, audio clips, social media posts, online logs from apps and websites.


### What are the benefits?

- Flexibility – You don't have to integrate legacy systems and your business flows don't have to change significantly, so you can start to use a data without changing the way you work today.

- Companies are constantly looking for ways to improve their business efficiency and operations by using data to make better decisions and create more personalized experiences for their customers.

- Alternative data refers to nontraditional types of data that companies offer as part of their value propositions.

- Many large organizations already rely heavily on data analytics to increase revenue, reduce costs and improve operational efficiencies.


### What is an alternative data source?

- Alternate data sources are all around us.

- Sources can include the following: Data from purchased or syndicated data services, data from social media networks, public government datasets e.g. income tax forms.

- Unlike structured data sets that can be analyzed in a straightforward manner using analytical tools, unstructured data is more difficult to analyze.


### How to use it efficiently? 

- The first thing to understand is that before you can use data to improve your marketing, you need to know what your marketing goals are.

- One common misconception about alternate data is that it offers a solution to every problem faced by businesses across all industries.

- As [Proxycurl](https://nubela.co/proxycurl/) demonstrated, alternative data sources provide insights into customer behavior and the factors that influence it.


### Where you can find Alternative Data Vendors and Providers?

##### [Proxycurl](https://nubela.co/proxycurl/)🤖✨

- Are you looking for data on people and companies? This is where [Proxycurl](https://nubela.co/proxycurl/) comes in.

- [Proxycurl](https://nubela.co/proxycurl/) can help you pull rich data about people and companies.

- [Proxycurl](https://nubela.co/proxycurl/) can help you pull rich data about people, such as their full names, email addresses, and contact information.

- [Proxycurl](https://nubela.co/proxycurl/) is a flexible solution that lets you easily search for information on millions of individual records.

- Data is presented in an easy-to-use format that can be exported to spreadsheets and other formats for further analysis.

🐱‍👓 Read more about🌐[Proxycurl](https://nubela.co/proxycurl/) 


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