Choosing an appropriate exchange to list a blockchain project
Tags: blockchain, web3, crypto
Published: 2022-12-23 12:09:53


When you are launching your token project, one of the questions that you may have in your head is how to make your token available to traders and investors. One of the best methods to provide interested people access to a newly launched token or crypto coin is to list it on a cryptocurrency exchange.

But here, it is crucial to understand that to successfully list your token, you first need to find the right platform. And secondly, do not forget that to get approval from the chosen platform, you must ensure that your token fully meets the requirements set by the exchange. By the way, the requirements and parameters that are taken into account by the platforms’ teams may significantly differ from each other. It means that after choosing a platform, you will need to study the list of requirements that is used precisely by that exchange.

However, before proceeding to token listing and all related tasks, it’s necessary to find an appropriate platform for it. What points should you analyze? And what requirements should you bear in mind?
We’ve prepared some practical tips for you and hope that they will help you to make the right decision.

## 1.Pay attention to the reputation of the chosen exchange.
Of course, it is important to list your token on a platform with a good name. The more reliable platform you opt for, the more chances you have to make potential investors trust and believe in your project.

One of the best choices will be to list your coin on one of the top exchanges like Binance or Coinbase. And as you can understand, the demand for listing on such platforms from the side of token projects is exceptionally high. These exchanges receive dozens of applications daily. However, only a minimal number of projects succeed. That’s why it is necessary to study carefully all the conditions for listing and sensibly assess your chances. 
But if you need assistance in listing your token on a top crypto exchange or you know that you need to increase the liquidity of your coin in order to meet the requirements set by the chosen platform, you can contact one of the [top crypto market makers](https://empirica.io/blog/market-makers-and-liquidity-providers-list-review-rating/) that provide services to the project like yours. 
## 2.Make sure that the chosen platform is available to users in the countries that you need to reach.
The crypto industry is one of the most confusing ones when it comes to regulation. All countries have their approaches to dealing with cryptocurrencies. And while some states believe that crypto trading should be perceived as illegal activity, others officially pay salaries in BTC. There are also very controversial rules related to crypto exchanges. That’s why some platforms simply do not have permission to offer services in particular locations. Moreover, there are some other factors (such as sanctions or inner rules of the exchanges) that can explain why residents of some states can’t get access to this or that platform. 
## 3.Analyze what benefits you will get from listing on the exchange.
And when we are talking about benefits here, we mean not only access to wide circles of users from different countries or the possibility to have your token traded against the most popular crypto assets. Here, it’s necessary to look at “extra” benefits offered by exchanges, like marketing support or token promotion before and after its listing. At first glance, it may seem that these are absolutely senseless things. However, it is not so. Today, when the number of new projects in the crypto market is constantly growing, the value of the right positioning and a well-designed promotion strategy shouldn’t be underestimated.
## 4.DEXes or CEXes?
In our opinion, you should include both types of exchanges in your listing strategy. Still, 80% of the volume is made on centralized exchanges, but especially after the FTX collapse, the trends have reversed in favor of decentralized exchanges. But on DEXes, you will be responsible for you liquidity, so consider support from firms that can help tokens navigate these unknown waters. Here is the [list of crypto liquidity providers](https://empirica.io/blog/top-crypto-liquidity-providers-list/).

Of course, these points are not the only ones that should be considered before token listing, and they do not touch on the technical side. Nevertheless, with their help, you can create a list of the most appropriate platforms for your project.
Please, be very attentive while choosing a crypto exchange for your token. The correctly chosen platform is one of the components of the general project's success.