How to write SEO
Published: 2023-03-08 15:23:37

Choose Keywords Wisely
Writing an SEO-optimized article means writing around the main keyword or a set of keywords. Picking a classic keyword will be risky as it will be very competitive, and you will limit your chances of ranking higher on search engines. The trick is to opt for keywords with long tails. These phrases are a combination of certain words and will allow you to be better positioned and easily too.
You can use a number of tools such as Keyword Tool or Word Stream to help you discover [new keywords](https://naman56.hashnode.dev/) and their search volume.
Structure Your Content
To write a great article, you need a good structure. You need to note down the main points for your articles. Divide your articles into different parts as it will make writing it easier and much faster. Once you have structured your content, you can start working on each of those parts without spending time organizing your thoughts.
If you are confused as to what you should write about, try using content tools such as Copysmith to help you organize your thoughts and create a stunning article.
Meta Title Tag
This tag should be 65 characters long, bearing in mind that this is the first thing people will see in their Google search results, so make sure the headline is catchy. Research shows that an increased click-through rate from the search results page quickly increases the SEO rankings.
The title tag is the most critical element for on-page SEO for your article, yet it is one thing that most people get wrong. They are important for SEO, usability, and social sharing.
This title tag should be accurate and concise, bearing in mind that this is the first thing people will see in their Google search results, not your article. The main purpose of the meta title tag is to attract the attention of your audience and arouse their interest. Limit your meta title tag to 60 characters as anything beyond that search engines will cut it off with ellipsis and may omit important words.
There are a number of Meta Title Tag tools such as [Moz](https://naman56.hashnode.dev/) you can use online to preview how the proposed title tag will appear on the search engines.
Meta Description Tag
Next, on Search Engine Optimisation, we need to ensure we have an optimised meta description tag of 300 characters. This is what Google shows in the results page. It helps the user understand the relevance of the page. Google has said that they don’t use the meta tag to rank websites.
The meta description is what the audience sees under the page title on search engines. It is a great way to encourage users to click on your article. Include relevant keywords in the meta description and limit them to 1-2 sentences to ensure they fit perfectly with the device width. You can also target an emotion or call to action if relevant.
Once you have created your Meta Description, check it on SEOSiteCheckup to see how it displays in search engine result pages.
Use Proper H1, H2, H3 Headings
Using the right heading tags is an essential aspect of SEO article writing. By default, the post title uses an H1 heading tag; the next subheading will be an H2 heading, then an H3 heading, and so on. This is especially important if you are writing a long post.
According to experts, it is a good idea to use important keywords in H1, H2, and H3 tags, so make sure you decide on the heading tags when creating an outline. Use SEOptimer on recommendations for headings for your article.
Title Heading
In HTML we are able to assign a hierarchy of tags to our headings. H1 is the top heading and the most important. Underneath that H2, H3, H4 headings will follow. Make sure your heading or title of the article is the H1 tag. In WordPress or other content management systems you generally have the option to edit the headings.
The opening paragraph of your article will introduce your topic to your readers. The way you write your opening paragraph will determine whether it gets read or not. For SEO purposes, you should have the main keyword in your first paragraph. People will quickly recognize the word they are looking for and know that they are on the right page. In addition, incorporating keywords in the first few sentences will allow your article to rank higher in the SERPs to attract a larger readership online.
There are a number of keyword tools online, such as Google Keyword Planner, to generate keyword suggestions based on your topic. Make sure to write the keywords in a natural way and avoid keyword stuffing.
Opening Paragraph
It is important to include the subject of the post, which includes in the first sentence the keywords you want to rank. This should not be too obvious and must be done subtly. For example, if your article is about fixing a blocked drain you cannot start your opening paragraph with “Top plumbers fixing a blocked drain in Johannesburg, South Africa”. Rather leave out the location and superlative-type words. Remember to include anchor text to another article relating to the story. Internal linking is beneficial such as linking to another article on your website about roots can cause blocked drains.
Subheadings
Breaking the article up into sections is important to keep the reader’s attention and for SEO. The search engine will look at the layout and ease of readability point of view. We recommend using the H2 tag for subheadings. In the second paragraph remember to use anchor text again. Before paragraph three, it is a good idea to include a call to action. Perhaps a sign-up or subscribe for more information or an early-bird discount.
Word Count
Search engines appear to prioritise articles above 500 words. This also gives more leverage to play around with the keyword density and to include more relevant information relating to your business.  A few years ago Google was happy with 250 words, but this is no longer the case. It flags pages with 500 words or less as thin pages. We recommend 500 words just to be safe, as sometimes there isn’t more to say on the topic. HubSpot found in their  2017 post, that the prime word count was in fact 2 250 – 2 500 words. If the target-keyword density is too high, Google will see this as trying to manipulate its algorithm. Keywords should represent between 1.5% – 3% of the total text.
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