OTT Apps: White-Label or Build Your Own?
Tags: appdevelopment
Published: 2023-01-31 09:27:09

Launching a successful IPTV/OTT video streaming service means considering numerous variables.

Building your OTT service comes at a cost. From a financial standpoint, a content provider needs budgets for marketing, content creation, and operational costs. Naturally, it can take a substantial amount of time to create a successful video streaming service.

One possible shortcut is to find a white-label solution. The right one can save you time and also help your OTT video streaming business stay profitable.

But let’s explore the ins and outs of OTT apps, what they offer, and how you can [build your own OTT application](https://setplex.com/en/apps.html).

## What is an OTT App?

An OTT app, or over-the-top application, delivers video content to end-users’ devices, including smartphones, tablets, and Smart TVs, via the internet, rather than more traditional transmission methods like cable or satellite.

Viewers can watch videos and live streams on any of their preferred devices whenever and wherever they choose, thanks to OTT apps.

OTT applications solve the problems of both a business and a consumer: viewers want to watch their favorite videos anytime, anywhere they want, while businesses reach more people through OTT apps.

What are the Benefits of OTT Apps?
Though OTT apps certainly come at a cost, these days they’re an essential part of a successful streaming platform. Here are just a few of the benefits:

By offering your video content on multiple devices, you enable your audiences to consume more of it. For instance, customers can view videos on the go, regardless of their location.

Content consumption increases as viewers watch videos whenever it’s convenient for them or whenever they are in the mood for it. And ultimately, people view more videos and stay longer on the platform. And that’s thanks to OTT applications.

Launching an OTT app attracts new customers who are looking for video streaming services to subscribe to.

Who should have a video streaming service? Basically, businesses of any size interested in finding audiences for content, such as (but not limited to):

- Large media organizations which substantial catalogs
- Medium-sized production companies
- Small businesses with specialized content

Customers are switching to OTT video streaming platforms for more interesting, engaging, and personalized content than they see on traditional broadcast platforms.

OTT apps are a revenue-generating and user-attracting supplement to your video streaming website and a smart way of reaching a bigger audience.

The more powerful OTT solutions offer tools that allow for personalization of a user experience, such as recommendation engines. These provide relevant recommendations based on an individual’s viewing history, which naturally encourages them to watch more content. This way, you can not only establish a deeper relationship with a viewer, but also get a valuable insight into a viewer’s preferences and interests.

**How to Create an OTT App and its benefits you can read in the full article about [white label ott app](https://setplex.com/blog/white-label-ott-apps/) on the Setplex blog.**

[Contact Setplex](https://setplex.com/en/inquiry-form.html) to monetize your content from the very beginning.

_Originally published at https://setplex.com/blog/ on January 27, 2023._