TALKING ABOUT ONE OF THE BEST IN PACKAGING
Published: 2022-10-31 06:44:33


The initial look and feel of a product on the shelf plays a vital role in influencing consumers. Buying is largely an intuitive process. This is the reason; [product packaging](https://www.greysell.in/services/packaging-design-agency-in-mumbai/) contributes effectively to the success of a product.

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Packaging Design**
packaging protects the contents during transportation and storage.

Most importantly packaging protects the contents during transportation and storage. Therefore, organizations spend a lot of valuable time and resources to choose the best material for packaging, especially for perishable products. Apart from the material, the shape too is a determining factor. It decides its place on the supermarket aisles. Similarly, the color of the packaging material majorly contributes to attractiveness.

**Packaging also differentiates a product from its competitors.**

Labeling is another important aspect that carries mandated information. It includes Batch No., License No., Date of Packaging & Maximum Retail Price (MRP). Food items have Best Before or Expiry Date and Nutrient Information. Few products especially gadgets specify instructions for usage and storage. Packaging also differentiates a product from its competitors. It helps influence decision-making on a subconscious level too. In a few cases, we see that the success of a product is largely due to creative and innovative out-of-the-box thinking which is appealing and endearing to the target audience.

The best example of the above would be the Gortz World of Birds. It contains shoelaces representing the beaks of 5 specially designed bird characters. These are strategically placed in the sales areas of children’s shoes. Their eye-catching designs attract children who love to play and collect them. Their display succeeded tremendously in driving footfall to the designated areas. It led to higher sales and revenues not only for the shoes but for the Gortz store card as well. The achievement speaks highly of the creative skills of the Agency gürtlerbachmann GmbH, of Hamburg, and the entire team led by Creative Director Uli Gürtler. This work has attracted the attention of the entire [packaging industry and marketing fraternity](https://www.greysell.in/) and has been awarded for its sheer innovation too.

**packaging of Japanese products**

On the other hand, the packaging of Japanese products is totally different. Their style is subtle and subdued much like the people themselves. There are no garish colors or characters. Muted hues and minimalist designs rule the roost. The effect is a rich and opulent elegance which is impressive in its understatement. The design uses motifs and styles from the rich art and craft traditions of the country and is an ambassador of the legacy.

**experience in package designs**

These examples validate the need for specialized and innovative creative teams. They can harness their expertise and experience in package designs and influence the success of the product. This is where we at Greysell step in to provide much-needed creative and marketing support. In addition, from selecting material, we choose the right colors, styles, designs, and fonts. Likewise, we also take care of labeling to ensure compliance with legal requirements. Do feel free to drop us a line for any information that you might require so we can assist you better.