Tencent Cloud IM launches the community feature for innovative entertainment and collaboration
Tags: webdev, im, cloud
Published: 2022-09-13 02:22:56

Socializing is one of the most basic human needs. Whether online or offline, people spend a lot of time every day communicating with others. It is this need for communication and connection that has drawn forth a wide variety of social media services like forum, QQ, WeChat, Uki, and Soul. With the popularity of online social networking, more and more new social services are emerging. Discord stands out among them. With its powerful community capabilities, it leads a brand new form of social media.

**1.	Discord brings infinite possibilities in form innovation**
Discord is an IM social networking platform with many huge communities and topics for users to interact with others in real time through text and various types of rich media content. Like an upgraded version of forum plus group chat, it works in the same way as group chats but can accommodate hundreds of times more members than a general group. It adopts the "server-channel" structure for effective isolation, making user engagement easier and more topic-specific.
"Your Place to Talk and Hang out". Discord redefines an online social networking model, where users can spend time together and chat with others in any ways they want.
Discord stands out amongst social networking products thanks to its openness and diversity. With powerful management tools and highly customizable capabilities (such as channel management, identity group definition, and content management), it can be anything. Discord allows users to build interest-based communities and turn them into highly distinctive forms, such as a stage to share melodies with other music lovers, a classroom to study together, or even a tavern to look for other game players. With great vigorousness and inclusiveness, Discord is now home to 19 million servers for 150 million monthly active users.
Discord keeps communities each with nearly a million members in order with the "server + channel" structure. Each server holds different channels that are separated by content. Users on a server can join different channels instead of groups for more organized communication. Unlike general group chats, Discord channels are topic-specific. Users can easily join one to decide what and how to discuss with others. A server is a collection of users with the same interests, while a channel is a segment that allows users to put their imagination into full play. It's where users can collaborate, share, and chat with others to their heart's content.

**2.	Tencent Cloud IM launches the upgraded community feature**
Open, diversified, personalized, and engaging, Discord has become an ideal virtual space for young people to practice a new life style. Its sudden popularity promises a brand new way of social networking. The super-large number of members, "server-group-topic" structure, smooth message interaction, and powerful customization management distinguish Discord, a leading IM community mode, in various use cases such as finding like-minded people, game-based social networking, fan marketing, and organization management. To help you quickly apply Discord to your use cases, Tencent Cloud IM has launched the community feature to offer a complete set of Discord-like community capabilities.

**2.1 Finding like-minded people**
Whether your users are ACG, fitness, travel, or photography enthusiasts, Tencent Cloud IM can see to it that all of them can easily find like-minded people. The "community-group-topic" structure along with the capacity to house millions of users enables you to connect users of similar interests to differentiated segments, raise their enthusiasm, and increase their loyalty, **making friend-making fun and easy.**

**2.2 Game-based social networking**
Game players are always seeking information and social connections. Specifically, they need to access official news, view user-generated content, look for teammates, discuss strategies, and share tips. All these can be done in the Tencent Cloud IM community, which establishes an efficient connection between the game and its players as well as among players. Sharing in the community gives birth to brilliant content that drives more sharing in return, forming a virtuous circle and **creating new vitality for in-game social networking.**

**2.3 Fan marketing**
The Tencent Cloud IM community feature allows you to group all fans together, eliminating the need to operate a number of tiring groups. In addition, the powerful identity management and flexible "community-group-topic" structure help KOLs **carry out fan marketing more easily and accurately.**

**2.4 Organization management**
The Tencent Cloud IM community feature breaks the limit on the current number of group members to facilitate organization management. All the members from a school, residential area, company, or sub-district can join the same community and fall into the "community-group-topic" structure to quickly form a message communication network. With the powerful message push/management capabilities of Tencent Cloud IM, various types of notifications and news are quickly pushed to the target members. This eliminates the need to notify members by level and group and **makes organization management more efficient and orderly.**

**3.	Efficiently building premium Discord-like communities in a new architecture**
The Tencent Cloud IM community can hold millions of members, ten thousand times more than general QQ and WeChat groups. To ensure smooth message interaction between users, Tencent Cloud IM adopts a new message push architecture with "fast and slow channels" plus "two-level push" for community use cases. This special type of architecture can well balance time and space for higher system push performance and lower terminal performance consumption, ensuring that messages are promptly pushed to super-large groups. Thanks to multi-level caching, users can enjoy the same message interaction experience in super-large groups as in general ones.