8 Brilliant Tips for Choosing a Winning Domain Name
Tags: webdev, beginners, productivity, tips
Published: 2022-12-22 10:12:06

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As Shakespeare once said, "A rose by any other name would smell as sweet." However, when setting up your new business, one of the most crucial steps is choosing and buying your domain name. So, how can you select a domain name that your customers will remember? How do you know you've found the winner?

Let's find out.


![Image description](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/zonp9zyr22cm6cehm9ie.png)


# How to Choose a Domain Name for Your Business
There are a lot of factors to consider when choosing a domain name for your business. It's crucial to find one that accurately reflects what you do, is easy to remember, and isn't already taken.
You'll also want to ensure the domain name is available as a web address and that it's not too long or cumbersome to type. Here are some tips on how to choose the perfect domain name for your business

## 1. Stick with the .com domain name

The .com is the king of Top Level Domains (TLDs). It's the most popular domain extension. However, new rising domain extensions are making a lot of sales.
These include:
.xyz
.io
.co
.me
.vc
.ly
Even so, try to stick with the .com domain because:
People often try the .com domain extension when looking for a new website.
Google sorts search results starting with .com. As such, the .com domain is the best domain for SEO ranking.

### What to do if you can't get your first choice .com domain? 

If what you're looking for isn't available, go for other well-known domain name extensions such as .net or .xyz. A country domain like a .co.uk or .de is also ideal if you're in a specific location. However, the biggest downside of using other domain extensions is that people can easily forget your website and go to the .com version instead.
The .com extension looks more professional.


## 2. Add Relevant Keywords

Keywords aren't just for content. When you incorporate relevant keywords into your domain name, you also boost your SEO score. So, it's essential to include them whenever possible.
We recommend choosing keywords with low-medium competition to increase your chances of ranking. It's challenging to tell upfront the keyword metrics of a domain name. Luckily, you can use Bishopi.io's domain SEO checker to find an overview of your domain name's traffic.
What's more? The keyword you choose should also be relevant to your website. You can include your location in the domain name. This may help you reach local clients and users.


## 3. A Shortened Domain Name is Better
Now is not the time for long keyword phrases. The longer the domain name, the more difficult it is to remember. Besides, users are likely to misspell long domain names leading to less traffic. We recommend keeping your domain name under 12 characters.
Think of all the great companies, Uber, Twitter, Skype, Apple… They use less than 12 characters because it's easy to remember and spell. However, this rule is not cast in stone. A domain such as iwillteachyoutoberich.com still attracts traffic because it contains keywords users are likely to enter in search engines.

### 4. Choose a Brandable Domain Name
Branding is an essential marketing tool. You, therefore, need to choose a brandable domain name. Here are some features of a brandable name?
Memorable. Not wordy or complex.
Easy to pronounce. It has to pass the phone test. The phone test checks if people can spell your domain name when they hear it. Sounds trusty. Although Buymensportshoes(.)com sounds bold, Sportsdirect(.)com is better.


## 5. Avoid Trademarked Domain Names
If you choose a trademarked domain name, you could face legal charges. So, you need to do thorough research and choose a unique domain name to avoid trademark infringement.
Before selecting your domain name, check if it violates any US trademark here. You can also perform a Google search to see if any brands are already using it.


## 6. Avoid Trademarked Domain Names
Never include hyphens, numbers, and doubled letters. They make it challenging for users to type your website on the go. Besides, they make your domain name hard to read. A user is also likely to mistype it when searching the web for your site. Even worse, if your domain name is filled with numbers, hyphens, and double letters, it is difficult to convey the domain name via word of mouth. This can also result in less traffic.

## 7. Keep it Easy to Type
Simplicity is magic. You want users to remember your domain name and type it accurately. As such, make it easy to type by avoiding complicated or uncommon words. They are hard to remember. Besides, some users can find it challenging to spell it correctly. So, make it easy to type to avoid missing out on traffic.

## 8. Help Yourself with A Domain Name Generator
If you're finding it challenging to come up with a domain name that suits your brand/business idea, don't worry. Consider using domain name generators.


![Image description](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/7php8vzmehnms69hs3ae.png)

The #1 domain name generator tool is Bishopi.io. It is AI-Powered and comes with 14+ tools for tracking domain-related metrics. Using Bishopi comes with plenty of benefits. You can use this robust domain tool to: Monitor your domain names for availability, WHOIS updates, and web mentions. Keep track of sales for a specific keyword. Pre-generate new domain names based on trends and past sales. Find dropped domain names. Perform availability and DNS server checks. Analyze domain traffic and search engine reputation and More 😃


# Wrap up
Choosing the right domain name is the first decision you'll make when establishing an online presence. However, selecting the best domain name is not a walk in the park. To help you out, here is a recap of what we've discussed.
Keep it short, memorable, and pronounceable. Add relevant keywords. Stick to the .com domain name. Extensive research.
Avoid hyphens, numbers, and double letters. Choose a brandable domain name. Keep it easy to type. Bishopi is the go-to domain generator.

We hope you found these tips for choosing a domain name helpful. Sign up today at Bishopi.io for a seamless domain name selection process. There's a 7- day free trial waiting for you.