Top 5 Reasons to Have an eCommerce Website
Published: 2022-10-28 11:51:15

Electronic commerce (e-commerce) refers to the purchasing and selling of goods and services over an electronic network, primarily the web. A business transaction can take place between a business and a consumer, a consumer and a business, or a business and a consumer. E-commerce and e-business are often used interchangeably.

The reasons for having an e-commerce website for your business will be discussed in this blog.

**E-Commerce Trends of 2022**

Statista forecasts that in 2022, mobile e-commerce sales will exceed $700 billion, up from $432 billion in 2019. As a result of these statistics, you have probably started to consider entering the eCommerce market.

**Classification of Business Model Plans in the Online Marketplace:**

An online marketplace is a virtual shopping platform that connects online sellers and buyers, and they come with a variety of features and functionalities that enhance the user experience. You can develop an e-website with the aid of [eCommerce development services](https://www.isquarebs.com/ecommerce-development-services/).

**Horizontal Online Marketplace:**

A horizontal marketplace delivers a wide range of products and services from various categories and, therefore, e-commerce marketplaces can be referred to as “one-stop shops.” Amazon is one of the biggest examples.

Examples: Poshmark, Etsy, DogVacay

**Vertical Online Marketplaces:**

This is completely different from the horizontal online marketplace. A vertical marketplace usually sells products or services from a specific category or niche.

Examples: Zillow, StockX, Chegg

**Global Online Marketplaces:**

They offer goods and services that belong to multiple categories and are not restricted to geographical locations.

Examples: UpWork, Amazon, Ali Express

**Reasons to Have an eCommerce Website**

**1. Global Exposure**

With an e-commerce website, you can achieve global exposure and run your business in stride. Using an e-commerce platform, you can expand your market with a smart e-commerce website. Your customers will be able to purchase your products the way they want, right from the comfort of their homes, with just a few clicks.

**2. 24/7 availability**

The growth of your business is possible with an eCommerce website, as you can offer 24*7 support, which gradually increases your business. Your physical store is not able to do all of that, as it is simply impossible to keep it open round the clock, but it is possible only with an online store!

Your online store can be open all the time with transactions, even when you are asleep. Moreover, an online store is easy to manage, which means it requires no staff and there is no cost involved in a physical one. You will be able to save time and lead to growth in business.

**3. Affordable eCommerce Platform**

Starting your e-commerce website does not require a heavy investment. Like setting up a fully equipped physical store along with staff, it requires a small investment. For that, you need great ideas, good quality products, and a well-designed website to attract your customers and sell them your products.

A low-cost eCommerce website acts like a salesperson who works 24/7 for you at a low price.

**4. User-Friendly Platform**

With an e-commerce website, you can add top features to attract more customers and increase your sales. Customers will have a good experience with the website, and they will be able to find what they want within a few seconds. All you need to do is make sure your customers have flexible purchasing options, feedback space, variant options to choose from, and a quick delivery option. These features will make customers loyal to the shop.

**5. Assures Scalability**

Developing an eCommerce service for your business and growing your organization doesn’t have to be as difficult as you may think. You can easily meet market demands and customer requirements by presenting them through diverse sales channels and reaching out to market segments in innovative ways.

Whether you have a physical store or not, it’s usually easy to kick-start an eCommerce business at a low cost and low risk. With the right business plan, you can generate passive income and improve ROI in a short amount of time.