Have You Unlocked M-Commerce For Your Business?
Tags: ecommerce, webdev
Published: 2022-12-29 09:44:14

The mobile shopping experience is rapidly evolving with new expectations and opportunities. With advancements in technology, such as API integrations in [e-commerce software development](https://www.uptech.team/ecommerce-software-development), the mobile channel is becoming more sophisticated, allowing consumers to interact with brands in ways that were impossible just a few years ago.

In an era of increasing competition, businesses must take their efforts to the next level. M-commerce solutions allow brands to tap into new markets and expand their reach.  
With over [half of the world's population](https://www.bankmycell.com/blog/how-many-phones-are-in-the-world) owning smartphones, businesses can utilize mobile platforms to reach their target audience and increase sales. 

## What is e-commerce?
E-commerce, also known as electronic commerce or online commerce, is the buying and selling goods and services over a digital network. E-commerce enables consumers to search for products and services online, compare prices, and place orders electronically.
E-commerce can be divided into B2C (business-to-consumer) and B2B (business-to-business). The B2C model is common for online retailers or big box stores like Amazon and Walmart. These companies sell their products to consumers via websites or apps on their smartphones or tablets.
In contrast, B2B businesses sell their products directly to other companies instead of individuals. Examples include suppliers for large manufacturers and wholesalers who distribute goods to retailers. In some countries, such as the United States, Canada, and the United Kingdom, online shopping is a prevalent method of purchasing goods and services from retailers that would otherwise be unavailable or too expensive to obtain locally.

## What is M-commerce?
M-commerce is the term used to describe the process of purchasing products or services via mobile devices such as smartphones and tablets. It is a subset of e-commerce. While m-commerce is limited to mobile devices, e-commerce utilizes various platforms, including mobile phones and laptops.
M-commerce for business is a growing field due to the increase in popularity of smartphones and tablets that can be used to purchase goods and services. In 2021, mobile e-commerce brought in over half of France's total e-commerce sales, according to Statista. Other countries are recording remarkable growth in m-commerce.
The most common way of conducting m-commerce is through apps downloaded from app stores and used to access information about products and make purchases directly from within an app.
With m-commerce, consumers can use their mobile phones to buy goods or services, such as groceries, food or drink, clothes, or cosmetics. They can also use it to pay for public transport tickets, parking fees, and utility bills.

## Why Should Businesses Use M-Commerce Solutions?
M-commerce facilitates digital interaction between a business and its customers. This interaction can be through mobile websites, apps, or SMS. It is a speedy way of doing business, especially when providing instant services such as booking or payment.

Businesses should use m-commerce solutions because it provides a better customer experience, offer a chance to gauge consumer behavior quickly, build customer loyalty and provide personalized experience.

### 1. Better customer experience
Every business wants to provide the best possible customer experience, and mobile commerce is a powerful tool. M-commerce is easy to use and convenient for customers. It's a great way to drive incremental sales. With m-commerce, customers can complete their transactions anywhere and at any time.
For example, an excellent mobile shopping app allows your customers an easy way to browse your products and services, find out what's new and what's on sale, place orders and pay for them. They also let you communicate with them more effectively by sending push notifications or text messages to inform them about sales or special offers.

### 2. Real-time analytics of consumer behavior and business processes
With m-commerce, you can get real-time information on what your consumers are looking for and how they respond to your products and services. As a result, companies now have access to more customer data and can use this information for better targeting and personalization of ads and offers. In other words, you can quickly adapt your offerings to meet their needs, thus improving customer satisfaction and retention.
M-commerce solutions also allow businesses to better understand their customers' buying patterns. For instance, if you sell mobile phones, you can use m-commerce solutions to determine when customers buy phones in bulk or prefer specific models over others. This will help you make better decisions about pricing strategies or stock management.

### 3.Increased brand awareness and sustained customer loyalty. 
The mobile channel represents an opportunity for businesses to engage with their customers more directly than ever before, which translates into increased brand awareness through digital marketing channels like social media, search engines, or email marketing campaigns.
If a company has a mobile-friendly website, it will be much easier to reach out to its target audience through mobile-enabled social media platforms like Facebook or Twitter. For example, businesses can share news updates or promotions directly with their followers.
Besides, mobile commerce users are more likely than non-mobile users to be frequent purchasers of a brand. The major reason is that they are exposed to more ads on their phones and tablets.

### 4.Truly omnichannel
M-commerce solutions offer a seamless experience across all devices. So whether potential or existing customers are on their phones or tablet, they can easily purchase products from their favorite brands and complete the transaction in a few minutes.
M-Commerce also allows businesses to interact with their customers through multiple touchpoints. Businesses can interact with their customers through various channels like emails, social media, SMS or mobile app notifications, etc..

### 5. Personalized options
Mobile shopping allows customers to make purchases based on their preferences. They can choose what they want, how they want it, and when or where they want it. This personalization makes customers feel valued and respected as individuals. It also makes them feel like they are part of a community where they can share their experiences and thoughts with other users.
M-commerce apps can be tailored to each customer's unique needs through personalisation features like user profiles, location tracking, and social media integrations. These features allow businesses to develop a more intimate relationship with their customers.

## Summary
Mobile commerce will continue to expand in the coming years. While there are certainly challenges and obstacles to overcome, the mobile trend shows no signs of slowing. With more than [50%](https://www.thinkwithgoogle.com/marketing-strategies/app-and-mobile/mobile-web-traffic-statistics/) of all internet traffic coming from mobile devices, m-commerce for businesses has become necessary to stay relevant in today's marketplace. 


Offering shoppers the flexibility to purchase from your online store from their mobile device is a great way to boost sales by making it easier for customers to buy. However, if you still need to start using a mobile commerce site to help drive in-store traffic and sales, you're missing out on a huge potential revenue stream.