Hyperscalers and Cloud Computing services
Published: 2023-01-20 06:50:29

Krishna Jadhav






## Investigating different hyperscalers’ cloud computing services
Overview

In the following article Krishna Jadhav overviewed an example of Great Britain, home to “hyperscalers” Alphabet’s Google, Amazon, and Microsoft, opened an investigation on cloud services competitors, with the industry’s current revenue totalling 81% (Reuters, 2022). The key technologies underpinning the growing digital economy are advanced robotics, artificial intelligence, the Internet of Things (IoT), cloud computing, big data analytics, and three‑dimensional (3D) printing. The UK’s tech VC investment sector holds the 3rd global position, following US and China, with a record-high hit of $21bn during the covid-19 situational issues in 2020 (Wysokińska, 2021). Communications regulator Ofcom also said on 22nd September it would examine other digital markets over the next year, including messaging services such as WhatsApp, FaceTime and Zoom, and connected televisions and smart speakers.



![Image description](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/zo09ubu8d688bzwtd6m0.png)


Figure 1: Cloud-native stack observable

(Source: Kratzke and Siegfried, 2021)

## Hyperscalers and cloud computing

Cloud computing offers significant growth opportunities: almost all software companies in the UK are using the cloud, and opportunities exist in both the public and private sectors for companies offering cloud or linked services (Floerecke and Lehner, 2018). UK enterprises frequently want to use more than one vendor because each has particular strengths related to vertical solutions, pricing and other factors. The hyperscalers consistently drive costs down to drive out their local competitors since they are conscious of their position of power. As a result, there has been a rising market consolidation among local IaaS providers (Floerecke and Lehner, 2018). An illustration would be the recent acquisition of Profit Bricks by United Internet, a medium-sized IaaS provider that serves the German market. Cloud computing is a revolutionary IT operations paradigm that fundamentally alters how IT resources are created, delivered, and consumed.



![Image description](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/d6uysihquysnm2o6jxst.png)

Figure 2: Resource utility cloud architecture evolution POV

(Source: Kratzke and Siegfried, 2021)

## Conclusion

Krishna Jadhav’s analysis concluded from the article that the idea that cloud-based IT services are commoditized and distributed similarly to conventional utilities like electricity, gas, and water is becoming a reality increasingly. An often-used definition of cloud computing from the National Institute of Standards and Technology (NIST) is that it is "a paradigm for providing ubiquitous, accessible, on-demand network access to a shared pool of customizable computing resources that can be promptly supplied and released with minimum administration effort or service provider engagement". A business ecosystem is relevant for systemic innovations in which several interconnected and interdependent enterprises collaborate to provide full-scale consumer solutions. Several efforts at a formal definition have been attempted to get a thorough grasp of the business ecosystem within the context of cloud computing.

To learn more about Current Market trends of Cloud Computing, proceed to the next article.

## Reference List

Floerecke, S., and Lehner, F. (2018, September). Business model characteristics for local iaas providers for counteracting the dominance of the hyperscalers. In International Conference on the Economics of Grids, Clouds, Systems, and Services (pp. 137-150). Springer, Cham. https://link.springer.com/chapter/10.1007/978-3-030-13342-9_12

Kratzke, N., and Siegfried, R. (2021). Towards cloud-native simulations–lessons learned from the front-line of cloud computing. The Journal of Defense Modeling and Simulation, 18(1), 39-58. https://journals.sagepub.com/doi/abs/10.1177/1548512919895327

Reuters (2022). UK to examine cloud services dominated by Amazon, Microsoft and Google. Technology. [Online]. Available at: https://www.reuters.com/technology/britain-examine-competition-cloud-services-2022-09-22/ [Accessed on 20th October 2022]

Wysokińska, Z. (2021). A Review of the Impact of the Digital Transformation on the Global and European Economy. Comparative Economic Research. Central and Eastern Europe, 24(3), 75-92. https://www.econstor.eu/handle/10419/259278