Odoo Email Marketing Vs Mailchimp: What you need to know
Tags: productivity, news, writing
Published: 2023-03-23 06:02:22

In this blog post, we will look at some of the specific features and benefits of Odoo email marketing and how they compare to Mailchimp. This can help you decide which one you should use to grow your business.

[Odoo Email Marketing](https://bassaminfotech.com/email-marketing-in-odoo15/) and Mailchimp are two of the most popular email marketing platforms on the market today. Both platforms offer a wide range of features and tools to help you create and send beautiful email campaigns. But which one is the right choice for you?

To help you decide, we’ve put together a side-by-side comparison of Odoo Email Marketing and Mailchimp. Here’s what you need to know about each platform, including their key features, pricing, and more.

Odoo Email Marketing is a powerful email marketing platform that offers a wide range of features and tools to help you create and send beautiful email campaigns. With Odoo Email Marketing, you can easily create and manage your email lists, create beautiful email templates, and track the performance of your campaigns. Odoo Email Marketing is a great choice for businesses of all sizes.

Mailchimp is one of the most popular email marketing platforms on the market. Mailchimp offers a wide range of features and tools to help you create and send beautiful email campaigns. With Mailchimp, you can easily create and manage your email lists, create beautiful email templates, and track the performance of your campaigns. Mailchimp is a great choice for businesses of all sizes.



Odoo Email Marketing and Mailchimp are both popular tools for email marketing. Here are some important things to know about each of them:

Odoo Email Marketing:

[Odoo is an all-in-one business management ](https://bassaminfotech.com/)software that includes an email marketing module. Some things to know about Odoo's email marketing module include:

Integration: Odoo's email marketing module is fully integrated with other modules in the Odoo suite, such as CRM, e-commerce, and events.

Customization: Users can create custom email templates and landing pages with Odoo's drag-and-drop editor.

Automation: Users can create automated email campaigns based on triggers such as new leads, abandoned carts, or completed purchases.

Analytics: Odoo provides detailed analytics on email campaign performance, including open rates, click-through rates, and conversions.

Pricing: Odoo's pricing is based on the number of users and the modules used, with email marketing included in the base price.

Mailchimp:

Mailchimp is a standalone email marketing platform that has been around since 2001. Here are some things to know about Mailchimp:

Integration: Mailchimp integrates with a variety of other platforms, including e-commerce platforms, social media, and website builders.

Customization: Mailchimp provides a drag-and-drop editor for creating custom email templates, and also allows for HTML customization.

Automation: Mailchimp's automation features include triggered emails based on behavior, drip campaigns, and abandoned cart emails.

Analytics: Mailchimp provides detailed analytics on email campaign performance, including open rates, click-through rates, and revenue generated.

Pricing: Mailchimp's pricing is based on the number of subscribers, with a free plan available for up to 2,000 subscribers.

In summary, Odoo's email marketing module is part of a larger business management suite, while Mailchimp is a standalone email marketing platform. Both offer customization, automation, and analytics features, but the pricing models differ. Ultimately, the choice between Odoo Email Marketing and Mailchimp may depend on the specific needs and size of your business.