Educate your audience.
Tags: webdev, copywriting, market, startup
Published: 2023-01-04 06:23:36

A reflection on SEO, think tanks, and share of mind.

In the knowledge economy, time and audience are the main assets.
So if you are working steadily and achieving good consistency, you should know that this is the best way to generate a good relationship with (future) consumers.

However, it is even more important to know how to identify market trends and be aware of repressed demands.
They arise in response to external events, whether prior or that already generate mass speculation, without even having materialized.

An example of this is the case of a 17-year-old boy, during the pandemic.
He realized the need for teachers to produce online material for distance learning classes.
Now he is having resounding success in the usage of his website.
To really get it, associate it with the explosion of users in digital learning platforms and courses online, and then you'll see, let's talk more about it.
This fact leads us to conclude that we need to educate the market.

Its demands are dynamic, and that, in addition, to stay informed, we need to be creative and attentive to the opportunities that arise.
To achieve ‌success in the knowledge economy, it’s essential to know how to create good content, and how to be found on the internet (hello, web 3.0).

By focusing on the medium and long term, it is possible to create a perpetual product, better known as “evergreen”, and then become a reference in a given area.
Therefore, it is important to reflect on what you already know and master (or intend to master) and take advantage of this knowledge to stand out in the market.

After all, what is knowledge for if not to be shared and applied?

Now, some tips:

• **The early bird catches the worm;**
Understanding how to recognize a demand that has been repressed by an external event is essential in a market that is ever-changing and dynamic.
In addition to keeping abreast of the current situation, it is crucial to stay creative.

**Note: Creativity is NOT a talent, but a skill that can (and should) be developed, even if it is through a self-taught method.**

• **Think tanks** shape popular opinion based on research (many of which are not peer-reviewed) and often lead the way regarding determining market trends; one of the best ways to detect changes in the flow of information is to observe where and on what these companies focus their research, thusly predicting the behaviors of the masses.

• **_Be present, know how to be found_** 

— One of the advantages of being present not only on YouTube but on social media, in general, is the famous “Content Empire”.

This can be especially important for businesses that want to attract new customers and maintain current ones, and social media is a great place to share content that is valuable and relevant to your business's target audience.

Overall, being present on social media is a great way to build your brand, increase your company's visibility, and connect with your audience.

• **_Show what you came for_**

—Become a reference in a specific niche and then remove objections with authority, affinity, and social proof.
(This is the “share of mind” strategy, to become the main reference in the popular imagination).

• **_Expand_** 

—A sales process must be replicable, scalable, teachable, and measurable.

— A replicable sales process means it can be easily repeated and replicated by different people or teams. 
The importance of this topic is because this type of organization allows the company to grow and add new salespeople without losing efficiency or quality in the sales process.

— The sales process being scalable means that it can be easily adjusted or extended as the company grows. 
This is important because it allows the company to meet growth demands without having to completely change the sales process.

— A teachable sales process means it can be easily passed on to new salespeople through training and mentoring. 
This allows the company to add new salespeople quickly and with confidence that they will be prepared to follow the sales process successfully.

— A measurable sales process means you can measure the success or failure of the sales process using specific metrics.
This model of organization enables the company to fine-tune the sales process to maximize success and quickly identify and correct problems.

In summary, when using these techniques, together with other best practices for building an online presence, it will be enough for you or your company to reach a good audience, and see that a good audience is given in the qualitative meaning since the traffic organic will get you much further regarding the long run than the pay.