Web Development Trends that will Dominate in 2023
Tags: webdesign, webappdevelopement
Published: 2023-03-27 09:28:44

As with any new year, the world of web development faces plenty of evolution and change.  Independent developers and custom web app development companies are consistently looking to the future and the latest trends that will see a rise in the new year. 
For 2023, the web development trends that will dominate the year include trends we have seen in the past that have long time staying power as well as continued innovations across the board. For those working in custom web app development, these are the trends that will dominate the web development world this year.

**1: Progressive Web Applications**
When it comes to progressive web applications, those working in [custom web app development](https://www.splitreef.com/custom-web-application-development.php) will want to keep an eye on this stand out kind of web application. They have been around in the custom web app development company space for a few years already, but we can expect to see them grow in 2023.

Progressive web applications allow web pages to quickly load and work offline. They are often used by a custom web development company to help recreate the in-app experience on a browser.
Other advantages that make progressive web applications extremely attractive include:

•	Ability to work offline, unlike certain websites
•	They can be employed as small scale apps
•	Speed – progressive web apps can cut loading time down
•	Overall reduced costs
•	Will appear in search engine results

2: **Voice Search**
Voice search is something you are undeniably already familiar with. Voice search has only grown in popularity and estimates show that almost 112 million people in the US will turn to monthly voice searches in 2023.

For those working in the [custom website design](https://www.splitreef.com) space, voice search will continue to be a key development trend. As more companies look to modify their websites to take advantage of the ever growing rise in voice search, custom web app development companies will be called upon to help them.

The growth in voice search will require optimization of different sites and apps by those working in custom web app development. Some ways to optimize sites include:

• Conversational and casual tone of voices may be beneficial in blog content and other areas of web sites that have text such as product descriptions and landing pages.
• Mixing up keywords and phrases can assist you in catching different ways that users might phrase questions when using voice search methods.
• Put an emphasis on questions and answers. When people use voice search, they tend to ask questions instead of inputting statements.

3: **Artificial Intelligence**

Similar to voice search, artificial intelligence is a custom web app development trend that has been around for a number of years. But 2023 can expect to see a continued focus on AI. 
AI has proven to be an effective way for custom web app development companies to help improve and enhance the customer experience. 

From personalizing the customer experience, implementing things like self service, and predictive engagement, AI can greatly streamline and improve a custom web app. 

AI will continue to be used in 2023 by those working in custom web app development in ways like:
• The automation of particular tasks for a custom web app development company
•	Chatbots that assist customers 24/7
•	Machine learning that continues to improve the customer experience

4: **Accelerated Mobile Pages**
The last custom web app development trend we will look at is accelerated mobile pages. For a custom web app development company, accelerated mobile pages are bringing plenty of benefits into 2023.

These mobile pages are a much quicker version of a typical mobile web page and they can serve as a host to animations that might otherwise not be usable on a mobile page. Accelerated mobile pages are search engine friendly and they load extremely well on mobile devices, from tablets to smart phones. 

For developers working at a asp net application development company, accelerated mobile pages are a prime trend to keep an eye on in 2023 because of the speed they bring to custom web app development as a whole.