How to Design an Effective BigCommerce Product Page
Tags: bigcommerce
Published: 2023-04-20 12:03:12

As an online store owner, your product pages are one of the most important parts of your e-commerce website. An effective product page can help you convert more visitors into customers and increase your sales. In this blog post, we’ll go over some tips on how to design an effective [Bigcommerce App Development](https://ecommerce.folio3.com/bigcommerce-app-development/) product page.

## Use High-Quality Product Images

The first thing that visitors will see when they land on your product page is the product image. That’s why it’s important to use high-quality images that showcase your product in the best possible way. Use multiple images that show different angles of the product and allow visitors to zoom in on the details. Make sure your images are optimized for web use so they load quickly and don’t slow down your site.

## Write Clear and Compelling Product Descriptions

Your product description should be clear, concise, and compelling. It should describe the product’s features, benefits, and unique selling points. Use bullet points to make it easy for visitors to scan and highlight the most important information. You should also include relevant keywords in your product description to improve your search engine rankings.

## Include Product Reviews and Ratings

One of the most effective ways to build trust with potential customers is by including product reviews and ratings on your product page. Encourage your customers to leave reviews by sending follow-up emails after their purchase. You can also offer incentives such as discounts or free shipping for leaving a review. Make sure to respond to any negative reviews in a professional and helpful manner.

## Use Clear and Simple Navigation

Your product page should have a clear and simple navigation that makes it easy for visitors to find what they’re looking for. Use categories and subcategories to organize your products, and include a search bar to make it easy for visitors to search for a specific product. Make sure your navigation is consistent across your entire site so visitors can easily find their way around.

## Include Product Variations and Options

If your product comes in different variations or options, make sure to include them on your product page. Use dropdown menus to allow visitors to select their preferred variation, such as size or color. Make sure to include clear images and descriptions of each variation so visitors know exactly what they’re getting.
Make Your Add to Cart Button Stand Out
Your add to cart button should be easy to find and stand out from the rest of your product page. Use a contrasting color or a bold font to make it stand out. You should also include the price and any other relevant information such as shipping or delivery time next to the add to cart button.

## Use Social Proof

Social proof is a powerful tool for e-commerce stores. Including social proof on your product page can help build trust and encourage visitors to make a purchase. You can include social proof in the form of customer reviews and ratings, social media shares, and trust badges from reputable organizations.

## Optimize for Mobile Devices

More and more people are using their mobile devices to shop online, so it’s important to optimize your product pages for mobile devices. Make sure your images and text are easy to view on a small screen, and use a responsive [bigcommerce website design](https://ecommerce.folio3.com/bigcommerce-web-design-company/)  that adjusts to the size of the screen. You should also make sure your add to cart button is easy to tap on a mobile device.

In conclusion, designing an effective BigCommerce product page requires attention to detail and a focus on the customer experience. Use high-quality images, clear and compelling descriptions, social proof, and clear navigation to create a product page that converts visitors into customers. By following these tips, you can create a product page that stands out and drives sales for your online store.