15 use cases for real-time analytics
Tags: realtime, streaming, database, analytics
Published: 2023-03-22 17:48:01

_This post is the third in a series on real-time analytics. It is an excerpt from **Real-time analytics, a definitive guide** which can be read in full [here](https://www.tinybird.co/blog-posts/real-time-analytics-a-definitive-guide?utm_source=devto&&utm_medium=blog&utm_campaign=real_time_analytics)._

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Here are several examples of real-time analytics use cases that can improve customer experiences, unlock new business value, and optimize systems:

1. **Sports betting and gaming.** Real-time analytics can help sports betting and gaming companies reduce time-to-first-bet, improve the customer experience through personalization, maintain leaderboards in real-time based on in-game events, segment users in real-time for personalized marketing campaigns, and reduce the risk of fraud.

2. **Inventory and stock management.** Real-time analytics can help online retailers optimize their fulfillment centers and retail location inventory to reduce costs, provide a modern customer experience with real-time inventory and availability, improve operational efficiency by streamlining supply chains, and make better decisions using real-time data and insights into trends and customer behavior.

3. **Website analytics.** Real-time analytics can help website owners monitor user behavior as it happens, enabling them to make data-driven decisions that can improve user engagement and conversion rates even during active sessions.

4. **Personalization.** Real-time analytics can help companies personalize user experiences as a customer is using a product or service, based on up-to-the-second user behavior, preferences, history, cohort analysis, and much more.

5. **In-product analytics.** Real-time analytics can give product owners the power to inform their end users with up-to-date and relevant metrics related to product usage and adoption, which can help users understand the value of the product and reduce churn.

6. **Operational intelligence.** Real-time analytics can help companies monitor and optimize operational performance, enabling them to detect and remediate issues the moment they happen and improve overall efficiency.

7. **Anomaly detection and alerts.** Real-time analytics can be used to detect real-time anomalies, for example from Internet of Things (IoT) sensors, and not only trigger alerts but build self-healing infrastructure.

8. **Software log analytics.** Real-time analytics can help software developers build solutions over application logs, enabling them to increase their development velocity, identify issues, and remediate them before they impact end users.
 
9. **Trend forecasting.** Across broad industry categories, real-time analytics can be used as predictive analytics to forecast trends based on the most recent data available.
 
10. **Usage-based pricing.** Real-time analytics can help companies implement usage-based pricing models, enabling them to offer personalized pricing based on real-time usage data.
 
11. **Logistics management.** Real-time analytics can help logistics companies optimize routing and scheduling, enabling them to improve delivery times and reduce costs.

12. **Security information and event management.** Real-time analytics can help companies detect security threats and trigger automated responses, enabling them to mitigate risk and protect sensitive data.

13. **Financial services.** Real-time analytics can be used for fraud detection. Fraudulent transactions can be compared to historical trends so that such transactions can be stopped before they go through.

14. **Customer 360s.** Real-time analytics can help companies build a comprehensive and up-to-date view of their customers, enabling them to offer personalized experiences and improve customer satisfaction.

15. **Artificial intelligence and machine learning.** Real-time analytics can help AI and ML models learn from accurate, fresh data, enabling them to improve accuracy and predictive performance in data science projects over time.