4 LinkedIn Promotional Strategies That Work
Tags: linkedin, promotion, strategy, socialmedia
Published: 2022-07-20 15:52:22

You are unemployed and looking for work. You are a business looking for employees. You are looking for  specialized training and workshops. The best place where you can do all this, and more: LinkedIn. That  is, if you know how to successfully set up your profile first.
  
Diving into it might be overwhelming. Here are a few key strategies for creating a profile that will get  noticed and fulfill its purpose: be clear on who you are; be strategic and clear on who you wish to  interact with; use hashtags; keep your profile up-to-date, relevant and fresh. 

## Be clear on who you are
 
Even though LinkedIn falls into the category of social networks, it is specifically focused on business. You  might be tempted to share your vacation sunset photo or that funny cat video, but don't. A  professionally done photo, your company's logo and your business summary will achieve way more.  Include your education, skills, work experience and any awards you might have received. Update it  regularly with any new certificates or professional development events you attend.  

Keep it professional, but not too serious. Present yourself as someone who is credible and can offer  value to other people. If viewers feel like you offer content that is relevant to them, they will be more  likely to become followers and actively interact with you. 
 

## Be strategic and clear on who you wish to interact with
 
It is important to know who you want your audience to be before you start creating content and posts  on your profile. Imagine your target reader/customer and gear your profile towards their interests and  needs. Be relevant and to the point. Most people's attention span is around 10 seconds, so don't clutter  your profile with too much information. 
When selecting your network, it is best to include both your competitors and customers. Having  competitors in your circle keeps you informed about what they're up to, so you can see where you and  your business stand in relation to the competition. The benefits of having customers there, both  previous and potential future ones are obvious.  


![Image description](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/68z79p9gybdcleg5yfmx.png)

## Use hashtags 

Before you publish anything, make sure your posts are easy to find based on the content. Include catch  phrases and words that will increase the odds of your content appearing in search results. One way of  doing that on LinkedIn is to use hashtags. All hashtags are in the following format: #keyword. Familiarize 
yourself with [how to pick hashtags on LinkedIn](https://authoredin.com/). Hashtags help viewers discover topics most relevant to  them, so the right people can find you and start interacting with your business. 

## Keep your profile up-to-date, relevant and fresh 

If you leave your red hat in the sun for too long, undisturbed, it will fade. The same will happen to your  LinkedIn profile, if you don't publish posts regularly.  

Try to update your status at least a few times a week. In addition to that, about once a week, create or  share content that is useful to your audience. Make it something that can provide information on the  latest trends in the industry, teach them how to solve a problem or inspire them to be better in what  they do. It might help to have a 'posting schedule' and stick to it. That way, your audience will also know  when to expect content from you. Match the look of your LinkedIn profile with other online presence  you might have (a website or a Facebook page). 

You don't have to include solely text-only posts. Using rich media content, like videos, graphics and  custom images, will make your profile stand out and people from your network will be more likely to  engage and comment on them. There is also the option of using LinkedIn live video, which can help you  connect with your audience in real time, and on a more personal level. 

Whether you joined LinkedIn to find a job, offer work or look for professional development and  education, it all starts with a properly designed profile. As long as you present yourself as a professional,  with your education and work history and skills, speak about topics your target audience is seeking, use  keywords and hashtags in your posts and publish regular updates and relevant content, the chances of  reaching your goal are high.  
Follow these steps and climb your way to success on LinkedIn.