Does Every Business Need Load Balancers?
Tags: cloudcomputing, publiccloud, cloud, hostingserviceprovider
Published: 2022-07-25 10:26:00

The foremost reason businesses have been working towards revamping their digital marketing strategies is the need for better efficiency and online speed. And that is where the load balancer comes into play. From an employer collecting the required customer's documents to cab drivers using GPS for navigation or a hospital tracking the health records of a patient, each of these needs applications that are available on the go.  

Even after the particular need for better speed, only 15% of active websites operate at the set speed. In addition to that, pertaining to a load delay, the conversion rate of a website has dropped by 7%. This conveys that if your website drives in $100,000 of sales per day, a load delay can cause you to lose $2.5 million over a year.  

It becomes imperative for organizations to have web applications available anywhere and anytime to deliver an enhanced user experience. Since the two vitalities of scaling a business are speed and efficiency, balancing the load seems to be the most optimized solution. With [load balancers](https://www.acecloudhosting.com/network-load-balancer/), businesses can cater to the rise in service requests and provide the optimum efficiency to do so.  

Before you begin incorporating load balancers, let's get to know what load balancers are, why they are essential, and their advantages. Keep reading!  

## How is a load balancer defined?  

A load balancer or a load handler works by distributing the workload or demand over multiple servers so that only a single server is not burdened with the entire load. Both method and a system are used for strategically fulfilling all the server requests while maintaining a smooth user experience. For better understanding, take the instance of a computer network. A computer network is an ecosystem consisting of multiple devices which are connected for the purpose of data transmission. For better functioning of the network, the data transmission between the devices or hosts needs to be routed accordingly.  

## What makes a load balancer essential?  

To put it simply, load balancers are the bodyguards of your website. Load handlers work as a bridge between your websites and clients, leading to the orderly and smooth processing of server requests. It ensures that none of the backend servers are overloaded as the requests are distributed to multiple servers for workload management. Given below is how load balancer, which is one of the [cloud computing](https://www.acecloudhosting.com/public-cloud/) services, works:  

- The traffic comes to the website through a user as a server request.  
- Load balancer divides the traffic to multiple servers  
- The specific node gets the requests and responds to them accordingly  
- The user receives the response in the form of a content  

## What are the benefits of using a load balancer?  

In case the IP address of a website is being overloaded with traffic, the load balancer automatically detects the particular overloaded server and distributes the workload to secondary servers from the cluster connected with the load handler. With this even distribution of workload by the load balancers, it provides your business with the following benefits:  

- In an ecosystem, a load balancer is capable of detecting server failures and transferring the traffic between multiple servers so that the work does not face a halt.  
- If a server suffers a breakdown, the load balancer is smart enough to redirect the traffic only to the online servers ensuring high reliability and availability.  
- Load balancers come with a disaster recovery process that is automated, hence, allowing site backups for users to access the websites without any interruptions.  
- The load balancer also does the management of the application server, and it is capable of removing and adding them without any performance disruption.  
- It does not compromise on latency, load traffic, and performance measures, even in the cases of web traffic hikes.  
- The removal or addition of servers is handled automatically, which saves costs and provides flexibility and scalability.  
- Some of the load balancers, like the cloud load balancers, can predict the workload and arrange the system of servers to handle the traffic accordingly.  
- It helps in accessing the performance metrics in real-time. Thus, assisting in the re-modeling of load balancing strategies accordingly.  
- Load balancers ensure that the user's website session is uninterrupted by sending the request to one server, preventing data loss.  

Having a blind eye to outage risks and downtimes can considerably impact your business resulting in the loss of both customers and revenue. Hence, resilience and reliability should be the factors to be kept in mind. And the load balancer is one such cloud computing service that delivers it to the fullest.