Reasons You Should Implement Strong Authentication For Your Business!
Tags: mfa, identitymanagement, authentication, ciamsolutions
Published: 2023-04-10 06:10:12

## **Introduction**
The most important element of any website's login procedure is user authentication. While password-based login methods have been successful for several decades, the existence of credential cracking software ensures that no data is safe. As cybercrime increases rapidly, identity verification is no longer an option for most businesses. 

To ensure they are providing their data to the right consumer or employee, businesses now have to invest in strong authentication programs. However, these protocols can hinder seamless user experience, which can significantly affect the quality of consumer service you provide to your consumers.

![Image description](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/wcq8n4k36ftvh7ozgxwd.png)
**Security Challenges faced by Organizations**

Hackers have a detailed understanding of the common security vulnerabilities that enterprises face, and they use their knowledge to their advantage. Here are some of the most pressing cybersecurity concerns that businesses should be aware of:

**1. Controlling access to web applications**
A business's biggest vulnerability is the loss of control over its data. The ability to access information from anywhere without requiring an account number or password is great for consumers, but it also allows hackers to do the same thing without having any prior knowledge of how the account holder set up their account.

**2. Providing security for mobile devices**

The security of mobile devices is not standardized, and as new software updates and models are released, the same security measures are no longer sufficient for all. Therefore, businesses are forced to adapt to this rapidly evolving technology or have their data stolen.

**3. Keeping up with data breaches**

Google reported that in the year 2020-2021 it had detected 2.1 million phishing attempts. A majority of this number includes hackers who use unique or sophisticated methods. While businesses employ highly qualified IT engineers, their team cannot keep pace with this staggering number.

**4. Complying with industry regulations**

The regulations for user authentication aim to lower the risk for the end-user. While these regulations aim to provide standards for businesses, different industries and different countries employ different standards. This means spending time and money on security systems that comply with these regulations.

**5. Implementing a scalable security solution**
Deploying new user authentication protocols can be a simple task for small businesses, which typically have fewer clients than larger companies. However, deploying a new protocol at a larger scale for most companies means they can no longer work within a limited budget.

## **Why is User Authentication the need of the Hour?**

An organization's ability to protect the information it collects and stores, whether it's employee data or consumer information, is of utmost importance. 
Protecting data means protecting its reputation, so it's in an organization's best interest to continually improve processes and technologies used for securing information.

Here are more reasons why user authentication is the need of the hour.

**1. Increased data security**

All consumers, employees and freelancers hold a small piece of data about your business in the form of their login credentials. A hacker can use these credentials to enter your server and access valuable information. User authentication ensures that all business data is protected regardless of who can view the login page.

**2. Lack of password reliability**
Most people use common passwords like abc1234, which makes it easy for third parties with access to your employees' social media accounts, email accounts, and other personal information to gain access to your business services using the same login credentials.

**3. Questionable mobile security**
Many users do not lock their gadgets because they find the re-entry of a password frustrating. This decreases the security of the multi-factor authentication process for businesses that use push notification or OTP to secure accounts. 

By choosing a user-friendly method, consumers don't have to go through the task of inputting passwords over and over again, and businesses get added security without creating additional protocols.

**4. IT have a lot on their plate**
IT teams are responsible for maintaining the security of accounts and keeping track of complaints, as well as adapting to rapidly changing requirements. However, [multifactor authentication](https://bit.ly/3JN9Elx) methods that are user-friendly can relieve the burden on IT departments.

**5. Consumer satisfaction**
A user-friendly login portal will ensure your customers remain satisfied with your security protocols. Multi-factor authentication can make logging in easier for employees and consumers while increasing the security of their accounts, which will protect both you and your customer's data. This will increase your credibility as a business.

## **What is User Authentication?**

User authentication is a process by which a website, application or device verifies a user's identity. User authentication ensures that no third-party or unknown user has access to your account. And only the original account owner or creator can access the data in the account. The original methods of user authentication were restricted to username and password; now, however, different techniques have been developed to verify the person's identity trying to log into the account.

## **How does User Authentication Work?**

User authentication can be defined as the process of verifying that an individual is who he or she claims to be. It is based on two factors: ownership of a unique identifier and knowledge of a secret. For any business website, app, or software, the ID (username) and key (password) are enough to verify the user's identity. In simple terms, this can be done in three simple steps:

1. Establishes a connection between the user and the server.
2. Input your user credentials, including ID and password.
3. The server will verify credentials against those stored in its database. If it matches, you will gain access to the account.

## **Types of User Authentication**
Authentication factors are the means of identification that only the user and the server know. There are three types of authentication factors:

**1. Knowledge Factors**
Knowledge factors are known only to the account holder. Examples of knowledge factors include passwords and PIN numbers. Passwords are unique due to their length, characters, numbers and alphabets used during their creation; there are multiple combinations to any possible password, making this information unique to each account holder.

**2. Possession Factors**
Possession factors are the elements an account holder must have access to before they can log in. The most common example of this is one-time passwords (OTPs), which are generated at the last moment, sent to your registered phone number or email address, and act as a key to unlock your account. Without possession of these elements, logging in is impossible. Other examples include credit cards, debit cards, IDs and key fobs.

**3. Inheritance Factors**
Biometric identification is a method of identifying individuals based on physical or behavioral characteristics. These include retina scans, fingerprints and facial recognition since these are unique to one individual and are inherited from parents. They cannot be replicated under any circumstances, nor can they be stolen from a person.

## **Conclusion**

A dynamic model is one of the easiest ways to ensure your business can reduce its chances of data breaches. Implementing user-friendly solutions is the best option for any business that wants to increase its security while appeasing its consumers and employees. 

Using two-factor and multi-factor methods would ensure your business cannot fall into a scam and that you can protect your data. These do not compromise on the user-friendliness of your business's website or application but instead provide an added layer of protection for your users. They remain user-friendly for all intents and purposes and do not take longer than a few minutes to verify the user's identity. 

Implementing user-friendly strong authentication for your website and applications can have long-term benefits, including keeping users safe from phishing attacks and other threats online.