Welcome to Google Analytics 4
Tags: google, analytics, webdev, wordpress
Published: 2022-08-03 17:35:00

Hello everyone welcome to my new article which is totally different from other articles that mean i am not going to talk about any development but going to talk about an awesome tool which will guide you in your development & growth. so guys ready for article? lets go :)

In this digital world we have lot of different products and services which work in combination but due to job trades we left or we put the stuff on others shoulders. well in this article i am going to talk about a very fantastic tool "Google Analytics" .

There is a myth that Google Analytics is only used by Digital Marketers which is totally wrong actually this is the tool which is for everyone if you have your online presence like your personal website/ business website/ or e-commerce store and etc.

**So Let's come to the Point what is Google Analytics?**

Google Analytics is a service by integrating into your website you can get data about your visitors, their explorations on website, their session duration, which technology they are using, from which region country/state/city they are coming and lot of other stuff. so these things are very important for digital marketers with respect to marketing point of view but it's also important for main stake holders to learn about Google Analytics to get an idea about their visitors demands and trends as well as if you are an early stage startup founder then defiantly it's your main eye to get succeed in this digital world which will help you to take decisions according to your visitors requirements.

**What's new in Google Analytics 4?**

1. Totally New interface as compared to Universal Analytics.
2. In GA4 all the things are considered as Event instead of considering different stuff like Page View, Users and etc.
3. New style of View Reports
4. Compact E-Commerce tracking Reports
5. Cross Platform Tracking with different data streams which simplified to monitor the traffic of different platforms at one place.
6. Support of BigQuery to fetch data according to requirements.
7. Debugging is an awesome feature in GA4 which enables you to debug your events,visit very professionally.
8. Advance SPAM data prevention options.
9. Advance Reporting as well us their is option to create custom reports.

**How to use Google Analytics in website?**
1-It's very simple just navigate to [Google Analytics](https://analytics.google.com)

2-Signup to Google analytics with you google account.

3-Next it will take you to your website setup where you need to just put your website name. after that it will show you JavaScript code snippet.

4-Copy that JavaScript Code Snippet which is provided by Google Analytics and put into your website head. If you are using WordPress then use "Insert Header & Footer Plugin".

If you want to learn more in depth about Google Analytics 4 & GTM then this Udemy course is for you [Master Google Analytics 4 (GA4) & GTM in 2022](https://www.udemy.com/course/master-google-analytics-4-ga4-gtm-in-2022/?referralCode=53AEE71075A00E41B253).
 
_Note: This post includes affiliate links; I may receive compensation if you purchase products or services from the links provided in this article._