Why use communities for content promotion?
Tags: seo, blog, website, contentmarketing
Published: 2022-07-25 10:47:00

> _Written by **[UUKI](https://www.uuki.live/)** Team_

**1. Boost brand awareness**

![Image description](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/ifku7v9d3j45nqd1xj0c.png)

Contributing to online communities gets you involved with your target audience, that's no secret. But what is often forgotten about is the impact your involvement can have on your brand awareness.

Think about it: If you're positioning yourself as a knowledgeable person in the industry (through the content you're sharing), you're boosting the number of relevant eyeballs on your content.

People who already have a vested interest in the topic you're talking about will be exposed to your brand, website, and business, as a whole. As a result, your business will be etched in their mind, much more so than a competitor who doesn't contribute to the said community.

That's bound to boost your overall brand awareness.

**2. Improve engagement rates**

![Image description](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/nknoeotvvbl630tx6t5y.png)

If you're using online communities to promote your content in the right way, the people already in the groups will know who you are.

People engage with content when they feel connected to it.
I bet you're the same. Think about the last time you commented on a blog post or responded to a tweet. What made you do it? Chances are, it's because you resonated with something the author said, or you knew them and trusted what they had to say.

Considering 60% of B2B content marketers say producing engaging content is their biggest challenge, it's a fantastic way to get ahead of your competition and boost your engagement rates.

**3. Drive strong, relevant traffic**

![Image description](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/yhcytuhfiv1iclp4nro0.png)

Ever heard the phrase, "any traffic is good traffic"? Don't trust whoever told you, it couldn't be further from the truth, and could be the reason behind your poor on-site conversion rates.

Why? Because people purchase when they're genuinely interested in something.

If you're driving any old traffic to your site through sites like StumbleUpon, there's a very minimal chance of them taking action. 

For example: If you drove 100 irrelevant website visitors, only two may convert, leaving you with an overall conversion rate of 2%.

However, if you're driving relevant traffic (people who are actually interested in what you have to offer or say) to your website, they're already more likely to purchase. In that case, you might only drive 20 people to your website, but if 10 of those uber-targeted people convert, your overall conversion rate is 50%.

**4. Brand vs. personal accounts: Which is best?**

![Image description](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/bwy6xak0llxzwprsp3jf.png)

Thinking about joining these communities to promote your content? One question you might be facing is whether to contribute from your company profile, or your personal account.

Providing an answer is tricky, each has its' benefits.
Posting from a company profile helps with brand awareness. If your brand is seen to be knowledgeable, helpful and friendly in each forum you're participating in, why wouldn't you boost your presence and overall reputation?

On the other hand, posting from a personal profile helps to build a personal brand. Although you're not explicitly mentioning you're working on behalf of a company, you're adding credibility to your name. As soon as someone realizes you're tied to a business, both of your reputations will benefit.