White Label iPaaS for B2B SaaS Companies
Tags: saas
Published: 2023-02-08 19:05:10

As the number of SaaS apps increases and your customers keep trying to do more without greatly expanding their employee numbers, it’s more important than ever that you have the right tools to support native integrations between your product and the other apps your customers use.

A white label iPaaS is one of those tools and is much more than an iPaaS you can brand as part of your product. A white label iPaaS takes the idea of a traditional (enterprise) iPaaS and builds on it with a framework focused on your customers and how they do business.

## What is white label iPaaS?

A white label iPaaS is a set of tools that enables software companies to build reusable, configurable, native integrations and deliver them to your customers as features of your application. It’s called “white label” because critical elements of the platform can be branded and configured to match your core app, ensuring that your customers don’t know where your app stops and the white label iPaaS, with all your native integrations, begins.

The important thing to remember about a white label iPaaS is that it is a purpose-built platform *software companies* use to create native product integrations for their *customers*.

This distinguishes it from a traditional or enterprise iPaaS, a general-purpose platform businesses use to create integrations for *internal use*.

A white label iPaaS, in addition to the features of an enterprise iPaaS (integration designer, connectors, and infrastructure), includes integration deployment and customer support tools, customer management, and an [embedded integration marketplace](https://prismatic.io/resources/integration-marketplace-for-b2b-saas/?utm_source=blog&utm_medium=devto&utm_campaign=white-lable-ipaas-for-b2b-saas). As a result, it is often called an [embedded iPaaS](https://prismatic.io/resources/embedded-ipaas-scalable-integration-strategy/?utm_source=blog&utm_medium=devto&utm_campaign=white-lable-ipaas-for-b2b-saas) or embedded integration platform.

![Screenshot of embedded marketplace](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/sn1lqtb0xth6whm89jmf.png)

## How white label iPaaS benefits SaaS companies

A white label iPaaS can help you build integrations for customers faster. Development teams used to take weeks or months to build a single integration using the traditional from-scratch approach have reported that, with a white label iPaaS, non-developers can build and deploy native integrations to their customers in days.

As a result, you could realize substantial cost savings, not just from the original build time shrinking dramatically but also because non-devs can build a single integration and deploy it dozens or hundreds of times to different customers with their own configurations. Meanwhile, your devs are freed up to work primarily on your core app.

In addition, a white label iPaaS allows you to provide an excellent integration experience for your customers. No longer is an integration a black box, addressable only by engineering if there is a problem. Integrations are available for customers from the integration marketplace and can be searched, selected, enabled, and configured directly by your customers.

You and your customers can rely on the purpose-built infrastructure of the white label iPaaS to handle security and scalability concerns. Best of all, everything from the integration designer to support and troubleshooting tools is embedded seamlessly in your product.

![Screenshot of configuring an integration instance in Prismatic](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/ri21t53y5514t9gdzc72.png)

## How to choose a white label iPaaS provider

When it comes to choosing a white label iPaaS provider, here are a couple helpful steps:

1. Identify your integration needs
2. Evaluate white label iPaaS providers

## 1. Identify your integration needs

Before you can determine what tool would be best, you should first determine the integration requirements you will likely be working with. Here are some important questions you’ll want to answer:

- What apps do your customers need to integrate with your product?
- Will they all need the same integration with your product (differing only in configuration), or will they need many different integrations (different apps)?
- What API do you have in place for integrations, or do you have another approach, such as daily file exports to an FTP?
- Are your integrations going to be straightforward (data from A to B), or will they be more complex (data from A to B, but with data manipulation between A and B)?
- How much control over integrations do your customers need (for example, will customers need to interact with integrations as individual users and not systems)?

## 2. Evaluate white label iPaaS providers

Once you've determined your integration needs, you'll need to evaluate the capabilities and commitment of each white label iPaaS vendor in addition to seeing if they can meet your integration needs. Here are a few essential questions for that evaluation:

- Does the white label iPaaS support low-code only, or does it allow devs to code whatever is not available through built-in connectors and components?
- Does the platform fit in with your existing dev environment (code repository, deployment cycles, etc.), or will you need to run the integrations development space in parallel with your current software development?
- Is the provider dedicated to providing a white label iPaaS solution, or is this simply one of its many products?
- Will the white label iPaaS platform scale from where you are now to where you are planning to be in a year, two years, or five years?
- Is the provider using a sensible approach to pricing, where you can pass along the costs to your customers by tying your pricing to the value you are providing?

## Prismatic’s white label iPaaS solution

White label iPaaS has gained much traction in the last few years among software companies serving all verticals and organization sizes. Prismatic is proud to be a [leader in this space](https://prismatic.io/g2-report-embedded-integration-platforms/?utm_source=blog&utm_medium=devto&utm_campaign=white-lable-ipaas-for-b2b-saas).   

Our sole focus has always been to create and support a market-leading embedded integration platform that enables software companies to integrate with their customers’ other critical business apps. To do this, our white label iPaaS solution:

- Empowers companies to build and maintain integrations easily, regardless of market vertical. CRM or niche, it makes no difference.
- Abstracts the complexities of integration deployment to varied customers. We leverage the power of configuration to make integrations work for every one of your customers without making you create unique integrations for every customer.
- Provides a best-integration-class integration UX to your customers’ customers. Customers show up for functionality but stick around for the user experience.

If you want to see precisely how our white label iPaaS could help you jumpstart your integration project, [request a demo](https://prismatic.io/request-a-demo/?utm_source=blog&utm_medium=devto&utm_campaign=white-lable-ipaas-for-b2b-saas), and we’ll be glad to get into the details.