Building a CRM System: Does CRM Require Coding?
Tags: webdev, programming, beginners, javascript
Published: 2023-04-10 08:02:45

Are you curious to learn if CRM requires coding? Researching for answers to questions like do I need to know how to code to use a CRM system? What coding language is used for CRM systems? How difficult is it to learn CRM coding? Technology is just a tool. In terms of getting the kids working together and motivating them, the teacher is the most important.

Understanding the complexities of Customer Relationship Management (CRM) requires an in-depth knowledge of how businesses interact with customers. This includes how  [data](https://flatlogic.com/blog/7-trends-in-javascript-to-look-for-in-2020/)  is collected, stored, and used to improve customer experience. With a good background in coding, businesses can create custom CRM solutions that are tailored to their customer base.

By reading this article you will learn what is CRM system, does it requires coding and the key benefits. Also, we provided our top 10+ CRM systems in 2023 that don’t require coding. Let’s dive deeper into it!

## What is CRM System and Does It Require Coding?

![](https://b1694534.smushcdn.com/1694534/wp-content/uploads/2023/04/1.-2-1024x569.jpg?lossy=1&strip=1&webp=1)

The answer to the question “Does customer relationship management require coding?” is “No, it does not” when it comes to maintaining client relationships.

[**Customer relationship management**](https://flatlogic.com/custom-crm)  (CRM) is an effective technology used by businesses to better manage their interactions with prospects and customers. While some CRM systems need coding to be utilized, most do not. The majority of CRM systems are made with an intuitive, user-friendly interface that enables users to manage their customer interactions quickly and effectively without any coding knowledge. This enables even individuals with a minimal level of technical experience to utilize CRM systems to their fullest potential.

## Benefits of CRM

![](https://b1694534.smushcdn.com/1694534/wp-content/uploads/2023/04/2.-3-1024x569.jpg?lossy=1&strip=1&webp=1)

CRM systems have several benefits and may assist your business in a variety of ways. Let’s dive deep into the key benefits that CRM could provide.

### Benefit #1. Improved customer service

CRM systems were created to enhance relationships between businesses and their customers, and that is still its primary advantage. Tracking customers’ information such as demographics, purchasing history, and messages sent through all channels, allows businesses to gain easy access to all the information they need about their customers. This ensures that employees have all the necessary information to provide a superior customer experience, resulting in higher customer satisfaction.

### Benefit #2. Increased sales

[![](https://b1694534.smushcdn.com/1694534/wp-content/uploads/2023/02/flatlogic_banner_create-erp-crm-3.png?lossy=1&strip=1&webp=1)](https://flatlogic.com/?utm_source=flblog&utm_medium=banner&utm_campaign=internal-traffic-from-blog)

Using CRM systems can help you optimize your sales process, create a well-defined sales pipeline, automate time-consuming tasks, and gain visibility into all of your sales data. This can potentially result in increased sales and productivity. You can use CRM to define a dependable sales process that can be modified as needed. It also automates tasks such as lead nurturing and follow-up emails, saving time for your team. Finally, you can use the CRM to track and analyze your sales data, making it easier to find opportunities for improvement and maximize your sales.

### Benefit #3. Improved customer loyalty

After you have acquired and converted leads, it is important to keep them as customers and foster customer loyalty. Low customer retention can have harmful effects on your business, such as reduced revenue or a disrupted cash flow. Utilize your CRM and the data it provides about your customers to promote repeat business. The CRM will offer sentiment analysis, automated ticketing, customer support automation, and user behavior tracking to help identify issues and promptly handle them with your customers.

### Benefit #4. Extensive analytics

Having plenty of data about your customers is essential, but it is equally important to be able to interpret it and use it to your advantage. CRM systems can help you make sense of the data by providing built-in analytic capabilities. This allows for a deeper understanding of the data, as it is broken down into understandable metrics such as click-through rates, bounce rates, and demographic information. With this knowledge, you can measure the success of your  [marketing](https://flatlogic.com/blog/submit-a-guest-post/)  campaigns and make adjustments as needed.

### Benefit #5. Higher efficiency and productivity

CRM software utilizes marketing automation technology to streamline mundane tasks such as drip campaigns, allowing employees to focus on more complex work. This technology can help make sure that nothing falls through the cracks by ensuring that all important emails are sent to the appropriate recipients. Furthermore, CRM software provides a  [dashboard](https://flatlogic.com/blog/react-admin-templates/)  displaying how your business is running and where your processes can be optimized.

### Benefit #6. Information database centralized

CRM software is great for helping businesses manage their customer relationships, providing a single, centralized database with all the information about customers that anyone in the company needs. Sales reps can quickly and easily see what products a customer has shown interest in if the customer has interacted with the company before, records of those interactions will be included in the CRM, which can be used to inform future marketing and sales strategies. This eliminates the need to search through old files and records and ensures a smoother and more efficient customer experience.

### Benefit #7. Maintaining communication with prospective leads

Lead nurturing can be a time-consuming and complicated endeavor, with many steps and chances to communicate. Utilizing a CRM simplifies the process, notifying your staff when it is time to contact the prospect and recording every point of contact, from emails to phone calls.

### Benefit #8. Improved customer segmentation

Having hundreds of contacts can be daunting and overwhelming. For instance, how do you determine which customers should get your email regarding your new product in-store? A CRM can automatically categorize your contact lists based on your chosen criteria, making it easier to find the ones you need to contact whenever it is needed. You can arrange contacts by place, gender, age, buyer stage, and other factors.

### Benefit #9. Automated sales reports

The CRM software’s dashboard and reporting features make it easy for your team to collect and organize data about prospective and current customers. It also helps employees automate and manage their pipelines and processes. With the CRM, team members can track their quotas and goals, evaluate their performance, and check their progress on each project with ease.

### Benefit #10. Improved sales forecasting

CRM software’s automated sales reports allow you to review your past performance and strategically plan for the future. With these reports, you can identify trends and gain insight into the potential of your future sales cycle performance. This information can help you adjust your goals and metrics accordingly.

### Benefit #11. Improved internal communication

A CRM not only helps your business communicate with customers but also allows your employees to communicate more effectively with each other. Through the CRM, employees can stay up-to-date on customer interactions, maintain a consistent brand voice, and send notes, alerts, messages, and emails in one easy-to-use system.

## Top 10+ CRM Systems That Don’t Require Coding in 2023

### [Salesforce](https://www.salesforce.com/uk/crm/)

![](https://b1694534.smushcdn.com/1694534/wp-content/uploads/2023/04/Screenshot-2023-04-05-at-14.49.52-1024x516.png?lossy=1&strip=1&webp=1)

When looking for the top CRM applications, you’ll likely come across Salesforce as one of the top choices for small businesses. What makes this software stand out is that it recognizes that businesses have different requirements, unlike other CRM solutions which offer bundles of features. With Salesforce, users can pick and choose which features they need, and can always add or remove features as needed.

### [Flatlogic](https://flatlogic.com/custom-crm)

![](https://b1694534.smushcdn.com/1694534/wp-content/uploads/2023/04/Screenshot-2023-04-05-at-14.50.16-1024x438.png?lossy=1&strip=1&webp=1)

[Flatlogic](https://flatlogic.com/blog/stand-with-ukraine/)  provides a simple method for developing a custom CRM solution with complete control over the source code and scalability. An all-in-one CRM software, Flatlogics, aids businesses in streamlining their customer interaction and support procedures. It includes effective tools for automating marketing and sales processes as well as managing contacts, leads, and sales possibilities. Moreover, it has capabilities like data visualizations, tailored and automated emails, and automatic client segmentation. Businesses may monitor client interactions, foster connections, and streamline manual procedures using Flatlogics CRM to increase customer satisfaction.

### [Zoho CRM](https://www.zoho.com/crm/free-crm.html)

![](https://b1694534.smushcdn.com/1694534/wp-content/uploads/2023/04/Screenshot-2023-04-05-at-14.52.59-1024x507.png?lossy=1&strip=1&webp=1)

Zoho was a cloud-based CRM platform, but over the years, it has evolved to become an all-in-one suite to help businesses manage their invoicing and customer management needs. Though not open-source, it can be integrated with other platforms via third-party apps. For example, Zapier can be used to connect to  [eCommerce](https://flatlogic.com/blog/14-great-admin-panel-themes-for-e-commerce/)  platforms like  [Shopify](https://flatlogic.com/blog/ways-to-make-an-ecommerce-store-on-node-js-in-2021-guide-for-beginners/). For small businesses, the Standard plan is recommended, which offers custom reports and analytics, lead scoring, webhooks, and more. This plan is suitable for startups or new businesses.

### [HubSpot CRM](https://www.hubspot.com/crm/am1?irclickid=wh4ROGy-jxyNUlO391Q4V16MUkATVKWEtVByw40&irgwc=1&mpid=150866&utm_id=am150866&utm_medium=am&utm_source=am150866&utm_campaign=amcid_wh4ROGy-jxyNUlO391Q4V16MUkATVKWEtVByw40_irpid_150866)

![](https://b1694534.smushcdn.com/1694534/wp-content/uploads/2023/04/Screenshot-2023-04-05-at-14.53.31-1024x438.png?lossy=1&strip=1&webp=1)

In 2014, HubSpot launched its free CRM service, broadening its reach in a fresh direction. With this expansion, you can now seamlessly integrate marketing and sales operations into one platform. The HubSpot suite is not only ideal for running inbound marketing campaigns but also for enhancing customer connections and driving more sales. Moreover, the unlimited team feature enables multiple users to come together and form a productive team. Upon signing up for the HubSpot CRM forever free plan, you can choose your level of expertise with CRM software. Subsequently, you can gain a comprehensive orientation of the software and begin importing your earlier data, sorting contacts, and inviting team members. The HubSpot dashboard collection consolidates sales, marketing, service, and  [CMS](https://flatlogic.com/blog/best-headless-cms/), making it easy to manage. Additionally, you can take advantage of six unique sales reports that help track your monthly progress and keep the contact information organized in a centralized, customizable database. As a bonus, HubSpot CRM offers advanced features such as email tracking, deal pipelines, messenger integrations, and email  [templates](https://flatlogic.com/blog/top-19-remarkable-javascript-table-libraries-and-plugins/)  – features not typically found in other free CRMs.

### [Bitrix24](https://www.bitrix24.com/)

![](https://b1694534.smushcdn.com/1694534/wp-content/uploads/2023/04/Screenshot-2023-04-05-at-14.58.36-1-1024x524.png?lossy=1&strip=1&webp=1)

If you’re searching for a free and open-source CRM, Bitrix24 is a great option. Even though the open source side is handled by a Bitrix24 partner, the cost-free features it provides are what make it such an attractive choice. It offers limitless feature records, sales tracking, email marketing, and more – all without charging a top-dollar price. With over 7,000,000 companies using Bitrix24, it has become a go-to tool. The only downside is the learning curve (even with the paid version) compared to platforms like Freshsales. Despite this, it is an ideal CRM software for small businesses that need collaboration software that doesn’t break their budget and still offers almost all of the advanced features. With this in mind, it’s an excellent choice for improving collaboration and communication, as well as managing clients with ease.

### [Pipedrive](https://www.pipedrive.com/en/gettingstarted?utm_source=naturalInt&utm_medium=directories&utm_campaign=top10crm_comp&utm_content=visit_website&utm_term=STbITPhVPQ)

![](https://b1694534.smushcdn.com/1694534/wp-content/uploads/2023/04/Screenshot-2023-04-05-at-14.53.57-1-1024x508.png?lossy=1&strip=1&webp=1)

Pipedrive is an easily accessible CRM tool. It provides detailed sales-based reporting tools and a visually appealing  [user interface](https://flatlogic.com/blog/7-reasons-why-ui-matters-in-web-development/)  that makes it simple to track leads and contacts. The platform also offers automated call tracking and a chatbot feature, allowing for improved communication both internally and externally. This makes Pipedrive an ideal CRM tool for small to medium-sized businesses, providing a comprehensive solution that covers most of their needs.

### [Insightly](https://www.insightly.com/crm/)

![](https://b1694534.smushcdn.com/1694534/wp-content/uploads/2023/04/Screenshot-2023-04-05-at-14.55.00-1024x389.png?lossy=1&strip=1&webp=1)

Insightly is a great and budget-friendly option for businesses looking for an easy, free, and open-source CRM. It offers fast onboarding and a free lifetime plan and a comprehensive tracking system, perfect for newcomers. While it may have slightly fewer features than some of its competitors, Insightly is an excellent tool for carefully managing customer relationships and monitoring the sales pipeline to gain more insights into the sales process. The main dashboard provides detailed stats on sales and pipelines, and you can store up to 25,000 records, including contacts, leads, organizations, reports, and projects. All in all, I believe Insightly is a sensible choice for those who don’t need a lot of features and are looking to get started on a CRM right away.

### [Apptivo](https://www.apptivo.com/solutions/crm/)

![](https://b1694534.smushcdn.com/1694534/wp-content/uploads/2023/04/Screenshot-2023-04-05-at-14.55.50-1024x403.png?lossy=1&strip=1&webp=1)

Apptivo is an award-winning cloud-based CRM software that provides users with an extensive suite of 50+ applications to help them reduce inaccuracies, save time, and get access to essential information and tools to collaborate with their customers more effectively. This software offers a variety of services such as CRM,  [project management](https://flatlogic.com/blog/8-reasons-to-use-javascript-libraries-in-project-management-apps/), invoicing, and much more. With over 200,000+ users, Apptivo is one of the most popular CRMs. It also offers plenty of integrations and solutions that make it stand out from the  [rest](https://flatlogic.com/blog/crud-app/).

### [SugarCRM](https://www.sugarcrm.com/uk/?utm_source=google.com&utm_medium=organic)

![](https://b1694534.smushcdn.com/1694534/wp-content/uploads/2023/04/Screenshot-2023-04-05-at-14.56.28-1024x506.png?lossy=1&strip=1&webp=1)

With over 50,000 companies using it and 7 million downloads, SugarCRM is one of the most sought-after CRM applications on the market. The application is available in 9+ languages and is capable of accommodating organizations of all sizes, from small startups to those with more than 10,000 employees. Open-source in nature, this CRM is highly customizable and adaptable to different structures and hierarchies. As such, it requires a dedicated team to manage, operate and maintain its smooth functioning.

### [Nutshell](https://www.nutshell.com/)

![](https://b1694534.smushcdn.com/1694534/wp-content/uploads/2023/04/Screenshot-2023-04-05-at-14.56.59-1024x368.png?lossy=1&strip=1&webp=1)

With Nutshell, you can streamline your sales process and optimize your efficiency. It has a variety of views to help you manage your leads and sales, including board view, chart view, list view, and map view. This powerful yet simple CRM tool is used by over 25,000 business professionals around the world to keep track of their customer data.

### [Freshsales](https://www.freshworks.com/crm/solutions/free/?c-free-and-open-source-crm-software=&gspk=dmlzaGFraGFwYXRlbDUwODU&gsxid=3KhbQO4V73aS&utm_campaign=Growsumo&utm_medium=vishakhapatel5085-Growsumo&utm_source=Growsumo&utm_tactic_id=3564352)

![](https://b1694534.smushcdn.com/1694534/wp-content/uploads/2023/04/Screenshot-2023-04-05-at-14.59.12-1-1024x473.png?lossy=1&strip=1&webp=1)

Freshsales is a great option for those looking for a free and open-source CRM software suite. Focusing solely on scalability and sales, Freshsales can be used to engage with customers, close deals, and attract new sales. The free forever plan offers unlimited users, contacts, and premium support, including email, chat, and phone support. However, Freshsales Free is missing out on some advanced features like email tracking, behavior analytics, and reports. Though there is a minimal learning curve, it is best for startups, and not necessarily the best choice for small to mid-sized businesses. Overall, Freshsales is a good CRM to start with for getting a new lead and nurturing it throughout its life cycle.

### [Copper](https://www.copper.com/)

![](https://b1694534.smushcdn.com/1694534/wp-content/uploads/2023/04/Screenshot-2023-04-05-at-14.57.32-1024x483.png?lossy=1&strip=1&webp=1)

Those seeking essential features in CRM software such as email marketing, calendar/reminder systems, and client tracking should consider Copper. It offers a direct import of records from Gmail communications and allows users to sync meetings with contacts. Additionally, Copper’s integrations with most common applications such as Intuit Quickbooks, Slack, DocuSign, Zapier, and Mailchimp are especially beneficial for G Suite users.

## Summing Up

Although the major part of CRM software is created for non-technical users, coding experience is often not necessary. Businesses of all sizes may utilize CRM software to manage client contacts, streamline procedures, and enhance customer service thanks to pre-built templates, automated workflows, and drag-and-drop interfaces. Coding skills may be required for more intricate adaptations, such as unique integrations or reports.