What is Search Engine Optimization and how is it useful?
Tags: seo, yoast, website, optimization
Published: 2023-02-20 17:12:37

Nowadays internet users tend to grow as well as the demand for different kinds of resources. To respond to the need for these resources, website creators or developers create and add content to their websites to satisfy each user. But creating and adding content does not guarantee that the content will be readily available to users when they query the internet utilizing a search engine.

To overcome this problem search engines have introduced some parameters that will help both webmasters/developers and content writers to optimize their content for search engines to rank them while providing the best results to the users. Then What is Search Engine Optimization and how is that useful?

## What is Search Engine Optimization?

SEO is a technique and practice of [increasing the quantity and quality of traffic to a website](https://medium.com/@gunkev/4-ways-to-increase-traffic-to-your-website-6e2ebf0a82f3) through organic search engine results. These techniques can be classified into 2 types: On-page SEO and Off-page SEO.

## On-page SEO

Focus on improving elements on your website to get higher rankings. The main elements are

   

-  HTML tags.
-     Image alt attribute.
-     The Content.
-     Keyword (primary and secondary).
-     Permalinks Structure.
-     Internal links.
-     Meta Description.
-     Last but not least Keyword density.

## Off-page SEO

On the other hand we have Off-page techniques. These are techniques applied out of your pages to increase traffic on a website. Some of these techniques include

   

-  Using social media to boost traffic and
-     Using Backlinks (blogging and forum). Backlinks are simply links that come from some other site to your site. The greater the number of sites that are linked to your site the higher your rank on the search result page.
-     Link building

Equally, we distinguish 3 types of SEO practitioners: White hat SEO, Gray hat SEO and Black hat SEO. They are classified depending on the way(good and bad) they practice optimization. White is the best and black is the fraudulent way.

## Examples of Search Engine Optimization Tools

We have an in-exhaustive list of SEO tools but will list some of the most used ones.

    

- Google search console.
-     [Yoast SEO.](https://www.glamandtech.cm/what-does-yoast-seo-search-engine-optimization-do/)
-     [Google Analytics.](https://search.google.com/)
-     [Ahrefs.](https://ahrefs.com/)
-     [Ubersuggest.](https://app.neilpatel.com/)
-     [Answer the public](https://answerthepublic.com/).
-     and many others…

## But why is Search Engine optimization useful?

    First of all, with SEO you can bring super [organic traffic](https://medium.com/@gunkev/4-ways-to-increase-traffic-to-your-website-6e2ebf0a82f3) to your websites
    Secondly, having great navigation around your website pages also gives you great credibility and builds a strong trusteeship with your users.
    Optimizing your site from a user perspective also brings great user experiences thereby encouraging more users to come back.
    It helps you have more visibility on your local and international competitors.
    It creates job opportunities such as SEO specialists.
    ROI.
    SEO helps to predict user behaviour patterns based on user queries (keywords).

If you haven’t thought about [optimizing your web content](https://medium.com/@gunkev/should-i-use-yoast-free-or-yoast-premium-version-de2e6786a09c) I encourage you to start doing it as soon as possible cause this may help you and have a great impact on your website