Top 8 Reasons why Mobile App Maintenance Plan is beneficial for your Business
Tags: mobile, appmaintenance, appdevelopmen, development
Published: 2023-03-14 12:47:31

Today’s IT environment becomes highly competitive and mobile applications are the foremost way to provide a customized experience to users. However, many SMEs and sometimes even MNCs do not update their mobile applications on a frequent basis. 

No one can deny the fact that [mobile app maintenance](https://www.amplework.com/mobile-app-maintenance/) is frequently required in order to run an application smoothly and to give a bug-free experience to users. If you also want to create a fascinating user experience then read the below article: 

## Top 8 Reasons to Switch Towards Mobile App Maintenance Services  

**1: Provide a bug-free experience to the users:**

Bugs in your mobile application will create the following hindrances for the users:

Users will be unable to log in. 
Search boxes will not be going to respond as per the exact user’s query. 

Do you prefer to use any application that will showcase the above errors? Your answer will probably be “no”. So, you need to invest your time and monetary resources towards the maintenance of the application. 

**2: Keep your application away from cyber threats:**

In reality, it will be absolutely incorrect to claim that an updated application cannot become the victim of cyber attacks. 
However, mobile app maintenance services will be going to decrease the probability of your application to come across cyber attacks. 

**3: Reduce the bounce rate**

When a user does not like the application than they simply exist from it. Such situations are horrible because it leads to reducing the probability of your company.
There are multiple reasons behind the increasing bounce rate of an application - such as: poor UI/UX experience, issues of bugs, app maintenance issues, etc.
In such cases, frequent app maintenance helps an organization to keep its users satisfied and it can result in decreasing the bounce rate. 

**4: Applications can be blacklisted if they are not maintained:**

[In the year 2022](https://www.statista.com/statistics/266210/number-of-available-applications-in-the-google-play-store/), there were around 2,683,925 applications that are available in the Google Play store. On the other hand, iOS also incorporates around 2 million applications. 


![Image description](https://dev-to-uploads.s3.amazonaws.com/uploads/articles/qmgy92e7q8immzvm58dj.png)

Google.Inc and Apple.Inc has its own policies to backlist an application if it fails to fulfill certain criteria. Unfortunately, companies that do not maintain their application can often face the negative consequences of blacklisting.  

Thus, it is necessary to undertake mobile application maintenance services to keep your application away from unlisting. When an organization frequently updates an application then it minimizes its probability of getting blacklisting. 

**5: Give tough competition to your competitors:**

Companies are heavily investing millions of dollars in making their mobile applications highly optimized and result-oriented. 
However, it is a harsh reality that companies try to save their money instead of spending on mobile app maintenance services. 

To be competitive, you should always keep a budget for mobile app maintenance services. Give your users a seamless and flawless experience so that they can stay connected with the application for a long period of time. 

**6: Rating and reviews:**

No one likes to use an application that incorporates low response time. An unmaintained application cannot able to run on a proper response time due to bugs or other issues. 

In reality, such applications increase the frustration of the users and it leads to two key actions: 

Either user deletes those applications. 
	OR
Users give low ratings to such applications to showcase their level of frustration. 

**7: Always keep a spotlight on your brand:**

A well-function or user-friendly application always gains appreciation from the customers. So, maintaining your application should be the first priority for you after the application deployment. 

Users will be able to easily navigate from one application screen to another. Moreover, your users will also be able to share your application with their friends and family. 

**8: Improve your application’s performance:**

An updated and frequently maintained mobile app can incorporate all the below benefits:

Improve customer’s product journey. 
Keep your application compatible with the supported devices. 
Security protocol. 
Compatibility with the updated versions of the operations systems. 

**Conclusion**

If you want to develop an application for your business or if you already have an application then its maintenance task should be the top priority for you. Performing app maintenance frequently helps in retaining users and it will keep your app in the spotlight. 

Your application needs to stay ahead in the market so that you can increase your profitability in the market. It is important to understand that companies should always invest an ample amount of money towards app maintenance functions. 

No users want to run any application that frequently crashes. By taking advantage of the app maintenance services effectively, you can provide a better experience to your users.