The Psychology Of Choosing a Domain Name
Tags: saas, tips, beginners, webdev
Published: 2022-12-30 19:12:57

A domain name is your brand's name and the address of your website. It's what characterizes your brand, and the first point of contact visitors have with your website. You should therefore choose a domain name that stands out. Otherwise, you'll get lost in the crowd of over 340 million registered domains. So, how can you choose a domain name that stands out? The domain name you select should be short, memorable, unique and brandable. It should also be relevant to your niche. Let's look at these factors in detail.

## Make it Easy to Recall or Remember
We have limits to our memory. As such, the domain name you choose should be easy to remember. Here's how you can make a domain name memorable;
Unique: A unique domain name will make you stand out from your competitors because your audience will likely remember you.
Visual: If a visitor reads your domain and pictures something that can be seen or touched, they're likely to remember it.
Catchy: A.catchy domain name is easy to read, say, and repeat. They're also memorable.
Ordered: To make your domain name memorable, make it ordered. For instance, hotnewstoday.com has an order. But todaynewshot.com doesn't make sense.

## Make it Short
If you want people to remember your domain name, keep it short. No one wants to type a long domain name. All in all, a short domain name is easy to remember, brand, and looks clean in logos and social media.
It's easy to be greedy with keywords because they are good for SEO. However, they could make your domain name look clumsy. So, always stick to a short domain even if it doesn't contain a keyword.

## Make it Simple
"Simplicity is the ultimate sophistication." Leonardo da Vinci.

Keep your domain name simple. The most powerful domains contain 2–3 words and a .com extension. Here are some things to avoid to help keep your domain name simple.

- Numbers: Although using "2" instead of two or "4" instead of "4" sounds witty, your audience may not resonate with it. They are likely to spell it wrong. So, only use numbers if they're part of a brand or event name such as str8.com or worldcup2022.com.

- Dashes: Although your domain name can contain hyphens, using hyphens is like using numbers. People are likely to type a domain with two or more words without inserting any hyphen. As such, you can easily lose traffic because of misspellings.

- Ambiguous words: Ambiguous words in your domain name will leave your audience confused about what your website is about. For instance, although the domain name prettyexchanges sounds cool, it leaves you wondering what the website is about.

- Abbreviations: Avoid using abbreviations to make your domain name shorter. Abbreviations will litter up your domain name and make it easy to forget.

- Any extensions other than a .com: Stick to a .com domain. The .com domain extension is what people first try when looking for a new website. However, you can use country-specific domains such as .co.uk or .ca if you primarily offer business in a specific country.


## In conclusion
The domain name you pick has a huge impact on branding. If you implement at least some of the tips we've highlighted here, you'll come up with a unique domain name that attracts an audience to your site.
Ready to find a great domain name? Don't stress out. Start searching now at Bishopi. Bishopi is offers AI-powered domain name tools that you can use to monitor, research and understand different factors of domains names such as:

## Keep it Relevant to Your Business Focus
Your domain should communicate what your company is about. It should convey your brand voice. A relevant domain name is unique and grabs attention. It's good to research what other blogs in your niche are using. You don't want to get caught on the wrong side of the law for infringement.

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