How AR will disrupt retail and sales
Tags: ar, metaverse, retail, discuss
Published: 2022-12-02 22:28:46

There are two ways in which AR operates:

**Mobile AR** – Arguably the most common form of AR, where customers hold their smartphone cameras in front of their surrounding environment. The mobile AR application superimposes digital images onto the camera feed, allowing digital objects to “latch onto” real-world surroundings as if following the laws of physics. Snapchat and Pokémon Go are good examples of mobile AR.

**AR glasses** – Users can also view AR feeds in the field of view (FoV) of a pair of smart glasses. This method is more expensive than mobile AR, but supports more precise applications.

The retail industry is no stranger to technological innovation and disruption. From the rise of e-commerce to the incorporation of virtual reality in store design, the industry has constantly adapted to new technologies in order to enhance the customer experience and stay ahead of the competition.

One such technology that is set to revolutionize the retail sector is augmented reality (AR). AR technology allows for the overlaying of digital content onto the physical world, creating an enhanced reality that can be experienced through devices such as smartphones or specialized headsets and powered by software platforms such as [Meta’s Presence Platform](https://dev.to/shiaart/metas-presence-platform-introduction-4kf0).

In the retail sector, AR technology has the potential to transform the way customers interact with products and stores. For example, AR can be used to create virtual dressing rooms where customers can try on clothes without actually having to physically change into them. This not only saves time and effort for the customer, but also reduces the need for physical inventory and increases the potential for impulse purchases.

AR can also be used to create interactive displays and advertisements within stores. For example, customers can scan a product with their smartphone and see an AR demonstration of how it works, or scan a promotional poster and receive a digital coupon or special offer. This not only enhances the customer experience, but also increases engagement and drives sales.

In addition to AR, the concept of the Metaverse is also set to transform the retail sector. The Metaverse refers to a collective virtual shared space, where users can interact with each other and with digital content in real time. This allows for the creation of fully immersive virtual experiences, such as virtual stores or events, where customers can shop, socialize, and engage with brands in a virtual environment.

The potential for the Metaverse in the retail sector is vast. For example, brands can create virtual stores within the Metaverse where customers can browse and purchase products, just as they would in a physical store. These virtual stores can be customized and personalized to each customer’s preferences and needs, providing a more tailored and engaging shopping experience.

In addition, the Metaverse allows for the creation of virtual events and experiences, such as fashion shows or product demonstrations, where customers can interact with each other and with the brand in real time. This not only enhances the customer experience, but also increases engagement and brand loyalty.

In conclusion, both augmented reality and the Metaverse have the potential to transform the retail sector in significant ways. By enhancing the customer experience and increasing engagement, these technologies have the power to drive sales and drive the industry forward. As such, it is important for retailers to keep an eye on these technologies and consider incorporating them into their business strategies in order to stay competitive in an ever-evolving market.