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+ The advent of large language models (LLMs) has revolutionized natural language processing, enabling the generation of coherent and contextually relevant text. As LLMs increasingly power conversational agents, the synthesized personality embedded in these models by virtue of their training on large amounts of human-generated data draws attention. Since personality is an important factor determining the effectiveness of communication, we present a comprehensive method for administering validated psychometric tests and quantifying, analyzing, and shaping personality traits exhibited in text generated from widely-used LLMs. We find that: 1) personality simulated in the outputs of some LLMs (under specific prompting configurations) is reliable and valid; 2) evidence of reliability and validity of LLM-simulated personality is stronger for larger and instruction fine-tuned models; and 3) personality in LLM outputs can be shaped along desired dimensions to mimic specific personality profiles. We also discuss potential applications and ethical implications of our measurement and shaping framework, especially regarding responsible use of LLMs.