[flow_default] Transcription: 0006_Creating_emotion_and_showcasing_personality_and_brand.json

transcriptions/0006_Creating_emotion_and_showcasing_personality_and_brand.json

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+{
+  "audio_file": "0006_Creating_emotion_and_showcasing_personality_and_brand.wav",
+  "text": "As designers, we focus a lot of energy on the static elements to give personality to our designs. The choice of typography, the color palette, the tone of the copy, the grid and so forth. Motion is often forgotten in our creative process. Which is pretty sad because animation is such a powerful tool to create personality. It can conjure up, beat a little and actually show some love. Don't get me wrong, I'm not saying that we can't feel emotion without animation. It's like a picture versus a movie. You can have a beautiful picture that makes you feel something really strong, but with a movie you have so much more at your disposal to create emotion. Even the most subtle animation can add playfulness to the user experience. Motion can also add a lot of personality to your website. You should adapt the style of the animation in order to match the tone and personality of the brand. Let's take for example the website of Spire, a satellite manufacturer working with cutting edge technology. If we look at the animation style, it really reflects the personality of the brand. It's super techie, futuristic and bold, with a bunch of little details and interactions. If by comparison, we take the website of Kuali, a colorful director and filmmaker. We have a website that is way more light and fun. We don't have any techie animation, instead we have some fun little interactions, like the eyes at the bottom right of the screen. When you pass the cursor over them, you get this big colorful face and spot of colors that pop up all over the screen. It doesn't really serve any purpose other than supporting the brand statement. And this concept of eyes and color can be found all throughout the website. You should always try to understand the brand as much as possible so that it is reflected in your motion, just like you would for the static part of any design.",
+  "language": "en",
+  "confidence": null,
+  "duration": 173.59
+}