Презентація на тему «Coca Cola» (варіант 2)

content: Life Begins HereCoca-Cola

content: Coca-Cola is a carbonated soft drink.It was invented in 1886 in  Georgia, Atlanta by pharmacist John Pemberton.Initially it was sold as apatent medicine for five cents.Pemberton claimed Coca-Cola cured many diseases,including morphine addiction,dyspepsia, neurasthenia, headache, and impotence.

content: At first drink was unprofitableJust about 9 people a day bought Coca-Cola.So, at the first year receipts was only 50 dollars. And for production this drink was expended 70 dollars.And in 1888 Pemberton sold right to production of the Coca-Cola. In 1892 businessman  Asa Candler,Who was the newowner ofrights,founded “The Coca-Cola Company” which we know now.

content: The richest drink of the USAThe turnover of the company in 1902 was 120 thousanddollars. Since this momentthe popularityof Coca-Colaincreased

content: Bottles and cansSince 1894 Coca-Cola was sold in bottlesAnd since 1955 – in cans

content: SlogansSlogans of the company for the last 20 years:1991 - Can't Beat the Real Thing.1993 - Always Coca-Cola.1999 - Enjoy.2001 - Life tastes good.2003 - Real.2005 - Make It Real.2006 - The Coke Side of Life2007 - Live on the Coke Side of Life2008 - love it light2009 - Open Happiness2010 - Twist the Cap toRefreshment2011 - Life Begins Here

content: MarketIn the Coca-Cola company it is always looked after changing of tastes of the customer. The company innovated the whole line of the special programs for the customers.For the healthy style of life:The growth of the assortment: low-calorie and fortified with the healthy components products.The information about the composition.Propagation of sport and physical culture

content: EnvironmentThe company trying to minimize negative influence on the environment. Coca-Cola Beverages Ukraine (a member of Coca-Cola Hellenic Group) at first achieved ISO14001(certificate of accordance to the European standards) in 2002.Water stewardship:Company raises the effectiveness of water demandDecreases quantity of the water necessary for the productionPropagation of  rational use of water. Protects local watershedIn 2009 Coca-Cola Beverages Ukraine signed a Memorandum in cooperation with the Water Information Center, where Kyiv habitantsvisited the Water Museum.At an international level, Coca-Cola Hellenic isa founding signatory of the CEO Water Mandate of the UN Global Compact. This initiative aims to address water.

content: Energy and climate protectionCompany expands on the bottling plants energy-savings programs.Company explores low-power technologiesChanging drivers` behavior with Safe and Eco-Driving program.New energy-efficient cold drink equipment reduces discharge of in the atmosphere.At an international level, Coca-Cola Hellenic Groupis a founder signatory of the UN Global Compact'sCaring for Climate, the largest global businesscoalition on climate.

content: Packaging and recyclingCompany reduces impact of the wrapper on the environment.Reducing the amount of packagingIncreasing recycled contentPromoting recycling and recovery

content: Sustainability policiesAt the heart of the company approach is Code of Business Conduct which defines the standards of business conduct.There are few policies, which regulate all aspects of office relations.Equality of opportunity policyEnvironmental policyQuality and food safety policyGenetically modified organism (GMO) position statementHIV/AIDS policyHuman rights policyOccupational health and safety policyPackaging waste and recycling policySupplier Guiding Principles policyClimate change policyFleet safety policy Health and wellness policy

content: International leadershipAt international level, the company support business leadership platforms that promote corporate responsibility and sustainable development, and they support and develop these at national level.Coca-Cola Hellenic Group has been named as a global sustainability leader with its inclusion in the Dow Jones Sustainability Indexes in 2008 and at national level in Ukraine company work hard to ensure that Group maintains its position.

content: Engaging with stakeholdersThese stakeholders are the people on whom the company have the greatest impact - or who have the greatest impact on the company. They include: suppliers, customers, non-government organisations (NGOs), government, consumers and local communities among others.They learn from these groups in a variety of ways: from meetings to formal surveys of employees, customers, and others.Most longstanding partnership is the Green Danube. This award-winning partnership with the International Commission for the Protection of the Danube River and The Coca-Cola Company works to protectthe iconic river and its ecosystems.Associates:The National Olympic Committee of Ukraineto promote sports and fitnessThe European Business AssociationThe American Chamber of CommerceThe Chamber of Commerce and Industry of Ukraine.

content: Thank you for attention