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+ {"source_url": "https://6abc.com", "url": "https://6abc.com/society/sober-curious-movement-on-the-rise/5806121/", "title": "New year, no alcohol? 'Sober Curious' movement on the rise", "top_image": "https://cdn.abcotvs.com/dip/images/5806151_010120-kgo-new-year-reolve-img_Image_17-15-17,03.jpg?w=1600", "meta_img": "https://cdn.abcotvs.com/dip/images/5806151_010120-kgo-new-year-reolve-img_Image_17-15-17,03.jpg?w=1600", "images": ["https://cdn.abcotvs.com/dip/images/5806151_010120-kgo-new-year-reolve-img_Image_17-15-17,03.jpg?w=1600", "https://www.facebook.com/tr?id=679006512549059&ev=PageView&noscript=1", "https://cdn.abcotvs.com/dip/images/5806122_010120-wpvi-south-philly-string-band-img.jpg?w=630&r=16%3A9", "https://cdn.abcotvs.com/dip/images/5807016_010219-wpvi-boulevard-hit-and-run-4am-vid.jpg?w=630&r=16%3A9", "https://cdn.abcotvs.com/dip/images/5807242_010220-wpvi-mummers-controversy-6am-vid.jpg?w=630&r=16%3A9", "https://cdn.abcotvs.net/abcotv/static/wpvi/logos/wpvi_logo_2x.png"], "movies": [], "text": "SAN FRANCISCO -- Hello, 2020... goodbye, alcohol? A growing number of people are cutting out drinking in the new year, and it's not just for the so-called \"dry January.\" For some, it's a lifestyle change that could last much longer.The movement is called \"Sober Curious.\" It's a trend to cut out alcohol long-term and makedrinking cool.\"It is a true curiosity,\" Laura McKowen, author of upcoming book \"We Are The Luckiest: The Surprising Magic of a Sober Life,\" told ABC7 News. \"Like, what might happen if I removed this thing from my life for a while? Just to see.\"McKowen worked in advertising for 15 years, which she described as being an alcohol-obsessed culture. She quit in 2016, a year or so after she became sober.\"I started an Instagram account five years ago, it was called 'Clear Eyes Full Heart,' just to talk about my own sobriety, and it was still a very underground thing then,\" she recalled. \"And I would say now every other account is a sobriety account, and it's certainly become a really big thing.\"On Instagram, hastags like #sobercurious, #soberlife and #sobermovement have millions of tags.Sober bars are opening up around the country. In the Bay Area, restaurants are adding zero-proof cocktails to the menu.The blog \"Hip Sobriety,\" by former San Francisco techie Holly Whitaker, has also helped fuel the movement.But there are some concerns about the trend.\"I think the fact that sobriety might be having a moment and might be starting to be looked at as something cool is great because it lowers the bar of the conversation,\" McKowne said. \"That said, there always is a part of me that worries about the trendy side of it downplaying the seriousness of it for some people.\"Still, for people who are sober, like Jeffrey Holland, a recent college graduate who stopped drinking eight months ago for medical reasons -- the movement is refreshing.\"It's way more authentic. If you want to go talk to a girl or someone you want to meet, you're doing it all on your own volition,\" Holland said. \"You're testing your abilities and innate characteristics 100% of the time, which sounds, I guess, exhausting, but it's kind of rewarding in the end.\"", "keywords": [], "meta_keywords": ["sober", "new years resolution", "resolutions", "new years", "2020", "alcohol movement", "2020 movement", "sober curious", "sobriety", "instagram", "The Surprising Magic of a Sober Life", "Laura McKowen", "dry january", "sober new years", "new year", "sobriety", "alcohol", "sober life", "sober movement", ""], "tags": ["Art of Aging", "instagram", "drinking", "alcohol", "books", "Society", "new year's day", "society"], "authors": [], "publish_date": "Thu Jan 2 03:40:40 2020", "summary": "", "article_html": "", "meta_description": "A growing number of people are cutting out drinking in the new year, and it's not just for the so-called \"dry January.\" For some, it's a lifestyle change that could last much longer.", "meta_lang": "en", "meta_favicon": "https://cdn.abcotvs.net/abcotv/assets/news/wpvi/images/logos/favicon.ico", "meta_data": {"description": "A growing number of people are cutting out drinking in the new year, and it's not just for the so-called \"dry January.\" For some, it's a lifestyle change that could last much longer.", "keywords": "sober, new years resolution, resolutions, new years, 2020, alcohol movement, 2020 movement, sober curious, sobriety, instagram, The Surprising Magic of a Sober Life, Laura McKowen, dry january, sober new years, new year, sobriety, alcohol, sober life, sober movement,", "tags": "books,new-years-day,drinking,instagram,alcohol", "apple-itunes-app": "app-id=405616387, affiliate-data=ct=wpvi-smart-banner&pt=302756, app-argument=https://6abc.com/story/5806121", "fb": {"app_id": 2022478634557698, "pages": 9335481377}, "og": {"site_name": "6abc Philadelphia", "url": "https://6abc.com/5806121/", "title": "New year, no alcohol? 'Sober Curious' movement on the rise", "description": "New year, new resolutions? A growing number of people are trying to make the so-called \"dry-January\" a lifestyle change that could last much longer.", "image": "https://cdn.abcotvs.com/dip/images/5806151_010120-kgo-new-year-reolve-img_Image_17-15-17,03.jpg?w=1600", "type": "article", "locale": "en_US"}, "twitter": {"site": "@6abc", "creator": "@6abc", "url": "https://6abc.com/5806121/", "title": "New year, no alcohol? 'Sober Curious' movement on the rise", "description": "New year, new resolutions? A growing number of people are trying to make the so-called \"dry-January\" a lifestyle change that could last much longer.", "card": "summary_large_image", "image": "https://cdn.abcotvs.com/dip/images/5806151_010120-kgo-new-year-reolve-img_Image_17-15-17,03.jpg?w=1600", "app": {"name": {"iphone": "wpvi", "googleplay": "wpvi"}, "id": {"iphone": 405616387, "googleplay": "com.abclocal.wpvi.news"}}}, "article": {"published_time": "2020-01-02T03:40:40.000Z", "modified_time": "2020-01-02T03:40:40.000Z", "section": "society"}, "title": "New year, no alcohol? 'Sober Curious' movement on the rise", "medium": "website", "viewport": "initial-scale=1.0, maximum-scale=1.0, user-scalable=no", "robots": "NOODP,NOYDIR"}, "canonical_link": "https://6abc.com/society/sober-curious-movement-on-the-rise/5806121/"}