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+ {"source_url": "https://www.businessinsider.com", "url": "https://www.businessinsider.com/how-much-money-youtube-pays-creators-views-per-month-year-2019-12", "title": "A personal finance influencer on YouTube earned 6 figures from ads in 2019. He told us how and shared the monthly breakdown.", "top_image": "https://image.businessinsider.com/5e0b7501855cc2524c615f02?width=1200&format=jpeg", "meta_img": "https://image.businessinsider.com/5e0b7501855cc2524c615f02?width=1200&format=jpeg", "images": ["data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 1 1'%3E%3C/svg%3E", "https://image.businessinsider.com/5e0b9ad1855cc259d7387787?width=600&format=jpeg&auto=webp", "https://image.businessinsider.com/5e0b74bb855cc2523219d9c3?width=600&format=jpeg&auto=webp", "https://image.businessinsider.com/5e0b7501855cc2524c615f02?width=1200&format=jpeg", "https://image.businessinsider.com/5e0b74bb855cc2523219d9c3?width=24&format=jpeg&auto=webp"], "movies": [], "text": "Andrei Jikh was teaching magic online but he found more lucrative work by switching to personal finance.\n\nOne year later, he has 300,000 subscribers and earned six figures just from ads placed on his videos by Google.\n\nJikh spoke to Business Insider about deciding to start a YouTube channel, how he maximizes his earnings, and how much he earned per month in 2019.\n\nSign up for Business Insider's influencer newsletter, Influencer Dashboard, to get more stories like this in your inbox.\n\nClick here for more BI Prime stories.\n\nPersonal finance YouTuber Andrei Jikh grew up in a family of circus performers from Russia, and he moved to the US at age 9 when his dad got a job with Cirque du Soleil.\n\nJikh fell in love with magic and filming home videos. Ten years later, he was hired by a startup to teach magic online.\n\nBut when his parents acquired \"crazy debt,\" Jikh became obsessed with personal finance.\n\n\"We were immigrants when we came here,\" he told Business Insider. \"We didn't really know how to manage our money, credit cards, so my parents got into crazy debt. It had a big effect on me when I was younger. At 19, I tried to teach myself, interviewing everyone I worked with to learn what they do.\"\n\nIn late 2018, he quit his job, and with the roughly $200,000 he had in savings, started making personal finance videos for YouTube.\n\nA year later, he has 300,000 subscribers and earned more than $100,000 in 2019 from ads that run in his videos \u2014 far more than the $60,000 he made at his peak year as an online magician.\n\n\"I never wanted to be in the spotlight,\" he told Business Insider. \"But if that's not your goal, then magic becomes extremely limited, and there's very few ways for you to earn money in that industry.\"\n\nThis screenshot shows all the ad formats that creators can use to monetize their videos. Source: YouTuber Marina Mogilko. Marina Mogilko\n\nJikh's monthly revenue quickly increased\n\nIn just a few months, Jikh was starting to make real money.\n\nCreators with 1,000 subscribers and 4,000 watch hours are eligible to have their videos monetized with ads by joining YouTube's Partner Program. How much they earn depends on a number of factors, like a video's watch time, length, video type, and viewer demographics. Some top creators have ad-placement strategies to maximize their earnings.\n\nHere's his monthly AdSense breakdown for 2019:\n\nJanuary: $0. Jikh said he didn't know how to create effective thumbnails and titles.\n\n$0. Jikh said he didn't know how to create effective thumbnails and titles. February: $0. By the second month, he was starting to learn how to structure his videos.\n\n$0. By the second month, he was starting to learn how to structure his videos. March: $90.48. You have to make a minimum of $100 for YouTube to get paid, so technically, he made $0 that month.\n\n$90.48. You have to make a minimum of $100 for YouTube to get paid, so technically, he made $0 that month. April: $1,511.57, from one viral video.\n\n$1,511.57, from one viral video. May: $1,923.07, another viral video called \"How I made 781.47 with Robinhood Dividends,\" where he shows his income from dividends. \"This was the turning point in realizing that some videos pay more depending on your topic,\" he said. \"Personal finance, financial minimalism, finance, credit cards, brokerages, etc., pay a lot more money than most other topics on YouTube.\"\n\n$1,923.07, another viral video called \"How I made 781.47 with Robinhood Dividends,\" where he shows his income from dividends. \"This was the turning point in realizing that some videos pay more depending on your topic,\" he said. \"Personal finance, financial minimalism, finance, credit cards, brokerages, etc., pay a lot more money than most other topics on YouTube.\" June: $2,558.13. He learned he could monetize his videos by placing ads in the middle of videos.\n\n$2,558.13. He learned he could monetize his videos by placing ads in the middle of videos. July: $3,895.60\n\n$3,895.60 August : $5,808.33\n\n: $5,808.33 September: $14,879.04, his first five-figure month. He started earning between $20 and $30 for every one thousand views (CPM).\n\n$14,879.04, his first five-figure month. He started earning between $20 and $30 for every one thousand views (CPM). October: $11,622\n\n$11,622 November : $30,782.18\n\n: $30,782.18 December: $41,080.62\n\n$41,080.62 Total for 2019: $121,000 (after YouTube's cut)\n\nJikh said he spent around $10,000 to build a studio and buy camera equipment and spends five to six hours per week doing research for his videos, three to four hours filming, and 10 to 18 hours on editing. He doesn't have a talent agent or manager, he said.\n\nJikh said he learned to make more money by including mid-roll ads, which can run in videos lasting over 10 minutes. They can be skippable or non-skippable, and creators can place them manually or have them automatically placed by YouTube.\n\n\"You can strategically place ads wherever you want,\" he said. \"If you in the middle of talking about something important, place an ad before you say what it is. I try to place an ad every 3 to 4 minutes, just finding a natural break in the video to place it.\"\n\nHe said he also earns money online through Patreon, Amazon links, affiliate marketing, and hopes to add sponsored content to the mix in 2020.\n\nFor more on how to become a successful influencer, according to YouTube and Instagram stars, check out these Business Insider Prime posts:", "keywords": [], "meta_keywords": [""], "tags": [], "authors": ["Amanda Perelli"], "publish_date": "Tue Dec 31 00:00:00 2019", "summary": "", "article_html": "", "meta_description": "Andrei Jikh broke down how much money he earned on YouTube each month this year and what he learned along the way.", "meta_lang": "", "meta_favicon": "//www.businessinsider.com/public/assets/BI/US/favicons/apple-touch-icon.png", "meta_data": {"viewport": "width=device-width, initial-scale=1, maximum-scale=1", "title": "A personal finance influencer on YouTube earned 6 figures from ads in 2019. 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