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{"source_url": "https://www.theguardian.com", "url": "https://www.theguardian.com/uk-news/2020/jan/01/prince-william-unveils-earthshot-prize-to-tackle-climate-crisis", "title": "Prince William unveils 'Earthshot prize' to tackle climate crisis", "top_image": "https://i.guim.co.uk/img/media/ca717a7e27e9a7c58a819303630c9fbbea2a88f6/0_185_3500_2101/master/3500.jpg?width=1200&height=630&quality=85&auto=format&fit=crop&overlay-align=bottom%2Cleft&overlay-width=100p&overlay-base64=L2ltZy9zdGF0aWMvb3ZlcmxheXMvdGctZGVmYXVsdC5wbmc&enable=upscale&s=3add5323e3d5bd913a582a4142ce841f", "meta_img": "https://i.guim.co.uk/img/media/ca717a7e27e9a7c58a819303630c9fbbea2a88f6/0_185_3500_2101/master/3500.jpg?width=1200&height=630&quality=85&auto=format&fit=crop&overlay-align=bottom%2Cleft&overlay-width=100p&overlay-base64=L2ltZy9zdGF0aWMvb3ZlcmxheXMvdGctZGVmYXVsdC5wbmc&enable=upscale&s=3add5323e3d5bd913a582a4142ce841f", "images": ["https://phar.gu-web.net/count/pvg.gif", "https://phar.gu-web.net/count/pv.gif", "https://i.guim.co.uk/img/media/ca717a7e27e9a7c58a819303630c9fbbea2a88f6/0_185_3500_2101/master/3500.jpg?width=300&quality=85&auto=format&fit=max&s=47544fd7bd8ac712217bc85918837552", "https://i.guim.co.uk/img/media/ca717a7e27e9a7c58a819303630c9fbbea2a88f6/0_185_3500_2101/master/3500.jpg?width=1200&height=630&quality=85&auto=format&fit=crop&overlay-align=bottom%2Cleft&overlay-width=100p&overlay-base64=L2ltZy9zdGF0aWMvb3ZlcmxheXMvdGctZGVmYXVsdC5wbmc&enable=upscale&s=3add5323e3d5bd913a582a4142ce841f", "https://sb.scorecardresearch.com/p?c1=2&c2=6035250&cv=2.0&cj=1&comscorekw=Prince+William%2CClimate+change%2CUK+news%2CEnvironment%2CMonarchy"], "movies": [], "text": "Move is hailed by Sir David Attenborough as \u2018the most prestigious environment prize in history\u2019\n\nPrince William has announced what was described as \u201cthe most prestigious environment prize in history\u201d to encourage new solutions to tackling the climate crisis.\n\nThe \u201cEarthshot prize\u201d will be awarded to five people every year over the next decade, the Prince said on Tuesday, and aims to provide at least 50 answers to some of the greatest problems facing the planet by 2030.\n\nThey include promoting new ways of addressing issues such as energy, nature and biodiversity, the oceans, air pollution and fresh water.\n\nThe prize, inspired by US president John F Kennedy\u2019s ambitious \u201cMoonshot\u201d lunar programme and backed by Sir David Attenborough, promises \u201ca significant financial award\u201d, a statement said.\n\nThe Duke of Cambridge, a grandson of the Queen and second in line to the throne, said the Earth was \u201cat a tipping point\u201d and faced a \u201cstark choice\u201d.\n\nDavid Attenborough and Prince William take world leaders to task on environment Read more\n\n\u201cEither we continue as we are and irreparably damage our planet or we remember our unique power as human beings and our continual ability to lead, innovate and problem-solve,\u201d he said. \u201cRemember the awe-inspiring civilisations that we have built, the life-saving technology we have created, the fact that we have put a man on the moon. People can achieve great things.\n\n\u201cThe next 10 years present us with one of our greatest tests \u2013 a decade of action to repair the Earth,\u201d he said.\n\nKensington Palace (@KensingtonRoyal) \"The earth is at a tipping point and we face a stark choice: either we continue as we are and irreparably damage our planet or we remember our unique power as human beings and our continual ability to lead, innovate and problem-solve.\" \u2014 The Duke of Cambridge @EarthshotPrize pic.twitter.com/SfGaKY9qsG\n\nThe award, which will be launched later in the year and bestowed from 2021, is open to individuals as well as communities and businesses.\n\nIt has the support of conservation campaigners, groups and scientists, including the veteran British natural history broadcaster Attenborough.\n\n\u201cThe spirit of the Moonshot can guide us today as we confront the serious challenges we face on Earth,\u201d Attenborough said in a film to mark the launch. \u201cThis year Prince William and a global alliance launch the most prestigious environment prize in history ... designed to motivate and inspire a new generation of thinkers, leaders and dreamers to think differently.\u201d\n\nBoth Prince Charles and Prince Philip have campaigned for environmental causes and against the illegal trade in wildlife around the world.\n\nWilliam is hoping to build on their work through the prize, which will initially be run by his and his wife\u2019s own charitable foundation.", "keywords": [], "meta_keywords": ["Prince William", "Climate change", "UK news", "Environment", "Monarchy"], "tags": [], "authors": ["Agence France-Presse"], "publish_date": "Wed Jan 1 00:00:00 2020", "summary": "", "article_html": "", "meta_description": "Move is hailed by Sir David Attenborough as \u2018the most prestigious environment prize in history\u2019", "meta_lang": "en", "meta_favicon": "https://assets.guim.co.uk/images/favicons/fee5e2d638d1c35f6d501fa397e53329/152x152.png", "meta_data": {"description": 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