Talk:I Can't Believe It's Not Butter!

message: When was I Can't Believe It's Not Butter first introduced for sale? — Preceding unsigned comment added by 83.216.157.38 (talk) 17:31, 21 February 2007 (UTC)
replies: text: In what country? 86.132.138.205 16:06, 26 September 2007 (UTC)
thread_title: Date of introduction?

message: I removed the piece about the product falsely claiming not to contain trans fats.  It seems like original research by the editor, and neither claims had citations. Adding a citation need flag doesn't seem enough in this case, a claim like this can unduly harm the company if false. If sources are found for this claim, feel free to revert this edit. [Disclaimer: I am not in any way affiliated with I can't believe it's not butter, and have never even eaten it) Meertn (talk) 11:15, 3 October 2009 (UTC)
replies: text: Product is trans fat free.Jettparmer (talk) 02:24, 3 December 2010 (UTC)
thread_title:  Trans fats 

message: The contents list appears to refer to the American product, not least because it lists 'sweet cream' which is unknown in British English culinary usage and sounds disgusting (it would be cream with sugar added to it.) A UK pack lists the following contents:
Vegetable oils
Buttermilk (5%)
Water
Salt (1.5%)
Emulsifiers: mono- and di-glycerides of fatty acids
Sunflower lechtin
Preservative: potassium sorbate
Vitamin E
Citric acid
Flavouring
Colour: beta-carotene
Vitamins A & D
There are many discrepancies with the (presumably American) existing list of contents. Note that there is no mention of hydrogenated oils or fats, which I believe is now a legal requirement in the EU if these substances are present. The oil is likely to be rapeseed (canola). --Ef80 (talk) 18:52, 23 November 2009 (UTC)
thread_title:  US and UK formulation 

message: The shorten form is IcBin?? I saw in stores and it should be "ICBINB".  Derek LeungLM 04:24, 13 September 2011 (UTC)
thread_title: Shorten Form?

message: Keep: this topic passes WP:GNG per:
* 
* 
* 
:Northamerica1000(talk) 17:57, 28 April 2012 (UTC)
thread_title:  Declined proposal for deletion 

message: are there any sources? and were is it available and under what name? 87.152.169.224 (talk) 08:49, 30 July 2013 (UTC)
thread_title:  2011 in germany 

message: "It is a type of margarine..."
The source cited, a slide show from Health magazine, defines "margarine" and "soft margarine spread" on slide 8. Later slides discuss butter, whipped butter, butter blends, etc. I Can't Believe It's Not Butter Sticks (slide 10 "Trans-fat-free sticks") and  I Can't Believe It's Not Butter Spray (slide 13 "Butter-substitute sprays") are not called "margarine" or "a type of margarine" in the slide show. - SummerPhD (talk) 15:37, 2 April 2014 (UTC)
replies: text: The source, of questionable reliability (please review WP:IRS), does not support the statement. The statement is not verifiable. Please review our core policy on the matter, WP:V. I will remove the claim shortly. - SummerPhD (talk) 12:09, 3 April 2014 (UTC)
replies: text: I will close this off just to say that I will follow the standard anti-trolling guidelines in dealing with vandalism caused by trolls.  — Preceding unsigned comment added by Txbangert (talk • contribs) 12:33, 3 April 2014 (UTC)
replies: text: Please watch the personal attacks and see my response at Talk:I_Can't_Believe_It's_Not_Butter!#Not_in_source_cited_1. Thanks. - SummerPhD (talk) 13:55, 3 April 2014 (UTC)
thread_title:  Not in source cited 3 

message: The references given (see discussion on this above) on this are improperly given. What is given appears to be little more than a google screen scrape. I managed to find both references and they do not support this usage. The use in these publications is not to define but to indicate the broad category. Peanut butter (if placed in the category of a 'nut butter') is also in the category if 'butter substitute' but it is not a type of margarine, which is what this product is. Possibly it might be helpful to say that the product is commonly used to substitute butter but it doesn't help in the basic definiton. TxB (talk) 13:07, 3 April 2014 (UTC)
replies: text: The sources are reliable. The statement is verifiable. If you believe the source fails WP:IRS you will need to demonstrate that at the reliable sources noticeboard. - SummerPhD (talk) 14:10, 3 April 2014 (UTC)
thread_title:  I...Butter is "a butter substitute" 

message: I've removed a fair amount of stuff that doesn't belong in the article, including argumentation about the general category of butter spreads, advertising issues, and such. Likewise the ingredient lists, incorrectly labelled as "nutritional information", that don't belong in product articles either; that's why we link to website of the company where accurate up-to-date information will always live. I don't know why this article has somehow turned contentious, but there's no need for the ugliness seen on this page. Content disputes are not vandalism, nor are they trolling, and accusations of trolling are personal attacks that don't need to be tolerated. --jpgordon::==( o ) 15:44, 4 April 2014 (UTC)
thread_title:  Trimming 

message: Is it, in fact, butter, as claimed in the first sentence of the article? I'd think that, if so, any definition of butter that it does meet should be classified in this article, as the one over at Butter doesn't appear to apply...  — Preceding unsigned comment added by 2600:1:E201:48BC:BC8B:FC9E:FDEF:9A84 (talk) 18:47, 7 December 2015 (UTC)
thread_title:  "is butter" 

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thread_title:  External links modified 

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thread_title:  External links modified 

message: I looked this up, for the people who periodically come here baffled by this (as I myself was after reading the article).
Margarine is defined as (among other things) containing at least 80% fat. If it is not butter, and contains less than 80% fat, it's a "spread" per the FDA. The stuff that comes in the tubs is only 45% vegetable oil - and thus, does not meet the definition of margarine.
This is, incidentally, why they sell a different stick (not) butter product - because the tub spread does not work as a 1 for 1 replacement for butter in cooking.
Thus, while the product is akin to margarine, it is not, at least in the US, classified as margarine because it doesn't meet that definition, either. Titanium Dragon (talk) 20:20, 31 October 2022 (UTC)
thread_title: Why it is a Spread and not Margarine