Talk:Typography of Apple Inc.

message: I was a bit shocked to find that WorldScript is not even mentioned in the otherwise vast and interesting article. I'd also like to see a bit more about ATSUI. Would anyone like to add some more information? — Hippietrail 13:22, 25 Oct 2004 (UTC)
replies: text: You're right, it will be a very important part of the article...It should probably go under the System 7 – 9 subsection to Font management and capabilities. Unfortunately, I don't know WorldScript that well, so unless someone else writes it, I'll have to do some studying. — David Remahl 19:26, 26 Oct 2004 (UTC)
replies: text: I added some basic info about it to the above-mentioned section...I think I'm going to post a note on User_talk:Evertype and ask if Michael Everson could expand on it. I think we should leave the nitty-gritty details for WorldScript, though, since the WorldScript connection to "Typography" is rather weak. — David Remahl 06:46, 27 Oct 2004 (UTC)
thread_title:  WorldScript 

message: Much of Apple's use of typography was due to Steve Jobs (at least according to Jobs himself), who said in a commencement address at Stanford:
"Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn't have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and sans‐serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating.
None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, its likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards ten years later."
--Wasabe3543 02:45, 7 December 2005 (UTC)
thread_title:  Jobs' role 

message: I've removed the line: 'Many of the classic Mac typefaces included with previous versions are not part of Mac OS X. The serif typefaces New York, Palatino, and Times were dropped, as were the sans-serif Charcoal and Chicago' as this aappears to be not true, according to List of fonts in Mac OS X and Microsoft's List of Mac OS X fonts in the public beta Just thought I'd flag it here in case anyone knows the origin of this sentence and whether it was supposed to mean something else... Scottkeir 12:29, 18 December 2005 (UTC)
replies: text: They were dropped from Mac OS X in as much as they only came with Mac OS 9, which itself came with Mac OS X as part of the Classic Environment. If you installed Classic, you got them. Suffice to say that they no longer came with OS X once Apple stopped including Mac OS 9 with it. Nicholas 16:19, 13 January 2006 (UTC)
thread_title: Edited Mac OS X Fonts not included

message: I find ⌘ is an important part of Apple's typography. --Abdull 21:25, 23 December 2005 (UTC)
thread_title:  ⌘ 

message: I just noticed London is missing from :Image:Original Mac fonts.png. Nicholas 16:22, 13 January 2006 (UTC)
thread_title:  More Errata 

message: This is a very confused article, as witnessed from the clumsy wording in the opening paragraph. Does "Apple typography" refer to the corporate fonts used by the company over its history, the fonts which ship with its operating systems, or the font technologies (such as TrueType) developed by the company? I think this article needs to define its focus more specifically, and much of the content of this article should be moved out to other articles - most specifically the sections about TrueType and ClearType, especially since the latter has nothing to do with Apple. - Brian Kendig 19:27, 8 February 2006 (UTC)
replies: text: * It refers to all the stuff you mentioned, which is what the wording explains. ClearType has a significant relation to TrueType, which is related to Apple. — Wackymacs 19:39, 8 February 2006 (UTC)
thread_title:  What is this article's focus? 

message: i suggest splitting this article into Macintosh typography and apple marketing typography any objections? Plugwash 13:56, 19 March 2006 (UTC)
replies: text: I suggest leaving well enough alone. Evertype 18:22, 19 March 2006 (UTC)
replies: text: I have to agree with others on this talk page that the current situation isn’t quite “well enough.”  —Banzai! (talk) @ 03:52, 8 August 2006 (UTC)

text: BTW, hats off to you for designing LastResort... truly a work of art (I'm not kidding). I'm awed to be in your presence.  —Banzai! (talk) @ 08:37, 8 August 2006 (UTC)
thread_title:  propose split and disambig 

message: Mac OS includes the ability to create and use a "resource fork" from several related font files.  Good example: Lucida Grande is stored typically at /System/Library/Fonts/LucidaGrande.dfont, but the actual font family is made up of two TrueType files (LucidaGrande.ttf and LucidaGrandeBold.ttf) merged into a single "resource fork" with the file extension of ".dfont".  Fondu is a program that can convert dfonts to their respective TrueType, OpenType, Type 1, and/or Glyph bitmaps.  I don't know anything more than that about what a resource fork even is in this context, but it might be worth including in the formats section.  -Matt 20:25, 15 April 2006 (UTC)
replies: text: The article already covers what is going on with .dfont files.  They do look like old Mac resource forks, but the font is really in the data fork on those. Generally .dfont files don't even have resource forks. --iMb~Meow 05:21, 24 April 2006 (UTC)
thread_title:  Include information about "resource forks"? 

message: :Image:Newton completed recognition.png is being used on this article. I notice the image page specifies that the image is being used under fair use but there is no explanation or rationale as to why its use in this Wikipedia article constitutes fair use. In addition to the boilerplate fair use template, you must also write out on the image description page a specific explanation or rationale for why using this image in each article is consistent with fair use.
Please go to the image description page and edit it to include a fair use rationale. Using one of the templates at Wikipedia:Fair use rationale guideline is an easy way to insure that your image is in compliance with Wikipedia policy, but remember that you must complete the template. Do not simply insert a blank template on an image page.
If there is  other fair use media, consider checking that you have specified the fair use rationale on the other images used on this page.  Note that any fair use images lacking such an explanation can be deleted one week after being tagged, as described on criteria for speedy deletion. If you have any questions please ask them at the Media copyright questions page. Thank you.
BetacommandBot (talk) 22:53, 2 January 2008 (UTC)
thread_title: Fair use rationale for Image:Newton completed recognition.png

message: I feel quite sure that Apple did not use that font in its Think Different campaign, if at all. I would have remembered those e's. See this image: http://3.bp.blogspot.com/_04kZGR_ltmE/TN8_XBZhHoI/AAAAAAAAImA/sCGVkDxLb2w/s1600/John-Houston-Stainless-Rolex-OyterQuartz.jpg . The bolder weight in the example is a very different effect than the weight Apple used in its marketing.  — Preceding unsigned comment added by 24.212.231.87 (talk) 10:32, 11 January 2013 (UTC)
thread_title:  Think Different image: wrong font weight. 

message: I cannot confirm to what extent Helvetica is used in advertising, but the iPhone 5S wordmark is definetely not set in Helvetica Neue Ultra Light. The caption in the article is wrong, the font used is some lighter weight of Apple Myriad. --93.135.152.219 (talk) 13:59, 19 October 2013 (UTC)
thread_title:  Wrong caption 

message: Isn't the older iOS font Helvetica, later Helvetica Neue? There isn't any iOS font coverage beyond Helvetica Neue Thin, which doesn't make any sense...correct me if I'm not seeing it.  — Preceding unsigned comment added by 72.11.115.50 (talk) 21:27, 22 January 2014 (UTC)
thread_title: Incomplete Helvetica

message: I mildly fixed the issue for the lead paragraph being too short, but we need some pictures to summarise it. If anyone knows any good ones, let me know and add them in the article. Thanks! THetardis123 (talk) 10:06, 10 January 2016 (UTC)
thread_title:  Images for lead paragraph? 

message: Hello fellow Wikipedians,
I have just modified 4 external links on Typography of Apple Inc.. Please take a moment to review my edit. If you have any questions, or need the bot to ignore the links, or the page altogether, please visit this simple FaQ for additional information. I made the following changes:
*Added archive https://web.archive.org/web/20140222212219/https://developer.apple.com/fonts/LastResortFont/ to https://developer.apple.com/fonts/LastResortFont/
*Added archive https://web.archive.org/web/20110927010853/http://images.apple.com/pro/pdf/L311277A_FontTT_v4.pdf to https://images.apple.com/pro/pdf/L311277A_FontTT_v4.pdf
*Added archive https://web.archive.org/web/20140222212219/https://developer.apple.com/fonts/LastResortFont/ to https://developer.apple.com/fonts/LastResortFont/
*Added archive https://web.archive.org/web/20131209153619/https://developer.apple.com/fonts/LastResortFont/LastResortTable.html to https://developer.apple.com/fonts/LastResortFont/LastResortTable.html
*Added  tag to http://mackeys.info/
When you have finished reviewing my changes, you may follow the instructions on the template below to fix any issues with the URLs.
Cheers.—InternetArchiveBot (Report bug) 03:30, 13 January 2018 (UTC)
thread_title:  External links modified 

message: I noticed this on a whim, but the Think Different image used in the Apple Garamond section seems off. I noticed it's an SVG recreation of the original, but if you look at the "r" for example, it's not rounded at all. I thought that perhaps Apple had changed some of the design to be more angular, but this doesn't seem to be the case. It may be worth regenerating it, or using the original ad if it qualifies as fair use, if these letters are incorrect. Snaans (talk) 21:49, 12 October 2021 (UTC)
replies: text: It seems to be a rather poor autotrace. I'll change it back to the original for now. ― novov t c  01:48, 13 October 2021 (UTC)
thread_title:  Is the Think Different image valid? 

message: IPhone 180.243.14.103 (talk) 12:58, 18 November 2022 (UTC)
thread_title:  Ip 

message: The origin date of Apple Garamond is unclear. The article states that it was the typeface used since 1984, but that doesn’t track with the Apple Corporate Identity Guidelines published in 1985 which identifies only ITC Garamond (condensed to 80%). Stewf (talk) 08:08, 26 February 2023 (UTC)
replies: text: Apple Garamond may not have been the official name until Bitstream delivered the custom fonts under that name in 1991 (as noted in the font file info). Stewf (talk) 08:09, 26 February 2023 (UTC)
thread_title:  Apple Garamond