Talk:Sex in advertising

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== Suggestion to add ==
In the Prevalence section:
"In a study conducted at the University of Georgia in 2003, researchers looked at sexual advertisements in magazines over the span of the last 30 years. The rate at which sex in advertising is being used increased from 15% to 27% in the advertisements that the researchers looked at. Their reasoning behind the increase is because they believe sex still sells, specifically with “low-risk products impulse purchases.” The study also mentions “alcohol, entertainment and beauty are the main product categories that use sex in advertising.  
This is a great suggestion to add. I didn't know the increased rate of sex in advertising. Sex has always sold and it's something that we cannot forget. It does always seem that alcohol advertisements (vodka in particular)tend to really have overly-sexualized ads. I think you are on the right to track to improving this article because of the great information that you have garnered.
Carolineshowardssu98 (talk) 22:16, 4 December 2016 (UTC)
thread_title:  I edited a sentence within the lead about examples of sexually appealing images in advertising to increase formality. ==

message: In the Prevalence section:
"In a study conducted at the University of Georgia in 2003, researchers looked at sexual advertisements in magazines over the span of the last 30 years. The rate at which sex in advertising is being used increased from 15% to 27% in the advertisements that the researchers looked at. Their reasoning behind the increase is because they believe sex still sells, specifically with “low-risk products impulse purchases.” The study also mentions “alcohol, entertainment and beauty are the main product categories that use sex in advertising.  
This is a great suggestion to add. I didn't know the increased rate of sex in advertising. Sex has always sold and it's something that we cannot forget. It does always seem that alcohol advertisements (vodka in particular)tend to really have overly-sexualized ads. I think you are on the right to track to improving this article because of the great information that you have garnered.
Carolineshowardssu98 (talk) 22:16, 4 December 2016 (UTC)
thread_title:  Suggestion to add 

message: Inequality in advertisements 223.239.25.49 (talk) 10:31, 15 December 2021 (UTC)
thread_title:  Inequality in advertisements 

message: Thoughts? Informationageuser (talk) 12:41, 4 July 2022 (UTC)
thread_title:  Rewrote the lead. 

message: The section just says and assumes that men are more sex driven than women without giving any evidence for it and acts like men and women are purely rational beings seeking only to produce children rather people with personal reasons for a lot of what they do.
It is the biological prerogative of the male to reproduce with as many females as possible, as this increases his chances of producing offspring. Because of this need to reproduce as much as possible, males search for cues which signal females are available and accessible, such as seductive behavior, as well as cues that indicate good health, including facial symmetry, shiny hair and firm breasts. Evolutionary research into female sex strategies show that women are more concerned about long term prospects and mates' resources, and less interested in typical male requirements of good health and accessibility.
This explains why sexually explicit adverts tend to be directed at male consumers, whereas products aimed at a female market typically involve romantic imagery, and males who are wealthy, intelligent or powerful. 
Thus, I think it should either be completely reworded or just removed outright.
EldritchEmpress (talk) 10:01, 27 July 2023 (UTC)
thread_title:  Evolutionary theory section reads like the blog of an incel rather than an actual informative section.