Talk:I'm lovin' it

message: This article has been deleted and the contents merged into the List of McDonald's TV campaigns and slogans article as per the discussion at Talk:List of McDonald's TV campaigns and slogans.
The proposal was posted on October 24, 2007, and the merge occurred after a five day commentary period in which no one opposed the merger.
- Jeremy (Jerem43 07:28, 31 October 2007 (UTC)
thread_title: Untitled

message: I contend that the Japanese national variety would be "aimu rabin itto" or アイム　ラビン　イット or "aimu rabin itto" as the only way it appears in commercials is always in roman alphabet, "i'm lovin it". The pronounciation in the televised commercials is also a lot closer to the English than the Japanese. Although "aimu rabin itto" might be how the general Japanese person pronounces it it's as wrong listing it as a "national variety" as listening "Ajm lavving itt" as a Swedish national variety (how "i'm lovin' it" would be represented phonetically in Swedish. Therefore I'm removing that reference. --60.40.63.114 16:23, 17 January 2006 (UTC)
replies: text: It should probably stay as "I'm Lovin' It".  ラビン may not make much sense for reading it.  This is the English wiki afterall.  If the idea is to document the "I'm lovin' it" slogan campaign around the globe it would be best to keep it how it is represented in marketing terms.  Without an internal memo you probably wouldn't know if they refer to the phrase in katakana or  an okurigana phrase.  More people would recognize the romanization then a katakana translation of a romanized marketing term. --69.218.239.211 18:37, 24 September 2006 (UTC)
thread_title: Japanese slogan

message: I removed this:
== Unofficial History of 'I'd hit it!' ==
The term 'I'd hit it' originally was mentioned by Justin Timberlake in 1999 when asked to comment on what he thought of the then upcoming star Britney Spears before they dated. He exclaimed that he would 'hit it', which was a reference to Britney Spears' "Hit me baby one more time" single out at the time. This sexual indication was then adopted by the internet as a universal exclamation of desire to have sex with women.
...immensly untrue. The expression "I'd hit it" to describe sexual desire is at least thirty years old. Justin Timeberlake did not invent it. --FuriousFreddy 15:01, 28 July 2005 (UTC)
thread_title:  "Unnofficial history of 'I'd hit it'" 

message: One thing I've noticed on some McDonalds cups is "iste bunu seviyorum." I don't know what language it's in, but there's one of those cedilla things on one of the "s"'s so I'm narrowing it down to Turkish and Romanian. Scott Gall 09:35, 24 November 2005 (UTC)
thread_title: Iste bunu seviyorum

message: Oh, ho ho, depicting the slogan on a piece of LITTER. Yes, well-crafted piece of political comment, that. 
Good god. Brithgob 04:29, 22 December 2005 (UTC)
thread_title: POV, anyone?

message: McDonald’s uses its slogan “I’m lovin’ it” and its translations worldwide.
The use of this slogan and its translations is not consistent however.
1st: There are two Arabic versions, namely “Akid behibuhu” (اكيد بحبه’) as well as “Ana ohibuhu” (انا أحبه’) (Not just only one as mentioned in the article). Why are there two translated versions? Example: Last night I had McDonald’s and the paper cup used the first slogan whereas the burger packaging had the second on it. I can’t remember which slogan I have seen in Arabic speaking countries such as Egypt. May be each country gets their own slogan? Let’s put down which slogan their meal had and where you saw it.
2nd: Germany uses the German translation “Ich liebe es”. Austria however, even though Austrians are native German speakers too, uses the English “I’m lovin’ it”. Why?
3rd: Spain uses "I'm lovin' it", Mexico "Me encanta". Why?
4th: When I visited the USA and Canada I believe to remember that they had all the slogans used worldwide on its packaging, except the Arabic slogan(s). Do I remember correctly? Anyone know a reason? Or might it be because American customers might react irritated if they see Arabic on their paper cup of all American Coca Cola or on their Big Mac wrapping?
Weird questions, I know, but I’d be really interested in an answer to these riddles, as nothing ever happens in marketing without a reason.
I e-mailed McDonalds Germany and got a partial answer to my 2nd and 3rd question. Apparently the McDonald's headquarter of a particular country selects the slogan they want to use.
But the criteria of choice are still unknown, I mean why they believe that Austrians prefer the English slogan to the German one, or why Spanish get the English slogan (may be for the benefit of the British holidaymakers? lol) but Mexicans the Spanish and so forth.
Anyway, I think that these differences in the use of the slogan should be highlighted in the "I'm lovin' it" article.--Soylentyellow 20:49, 17 September 2006 (UTC)
replies: text: I think you are unlikely to get satisfactory answers to why different countries with the same language use different slogans. Germany and Austria... is English seen as more trendy in Austria? Do McDonalds Austria and Spain want to emphasise its American roots whereas the German and Mexican HQs want to avoid them? Did the marketing department just think it looked better? I think getting an answer to such uncommon questions is going to be an uphill battle. If you think the article needs more on the differences, then feel free improve it, but be careful to avoid original research. NicM 12:31, 19 September 2006 (UTC)
thread_title:  I’m lovin’ it riddle 

message: Is اكيد بحب used anywhere besides Egypt? Can someone write which phrase is/was used when?
I’m changing the Spanish-to-English translation because, yes, even though me encanta does, I suppose, literally mean “it enchants me,” that's how “I love x” is commonly expressed (like, really being into something, not loving your mom or your boyfriend.) Saying "it enchants me" makes it sound like it’s a slightly different concept, more unwieldy; I would call it a bad translation.
Is 我就喜歡 used in Taiwan? McDonald’s Taiwan seems to only show i’m lovin’ it. —Wiki Wikardo 07:28, 6 July 2007 (UTC)
thread_title: Arabic, Spanish, Taiwan

message: This section seems to be based on one source. Who wrote that article? How is that person a reliable source? How do we know that banner ad was part of the "i'm lovin' it" ad campaign? Banner ads do not belong on Wikipedia. I don't care HOW much controversy it generated -- it may have been designed to generate controversy. It's called free publicity. And now McDonalds is getting free adspace on Wikipedia. It doesn't belong here. Wikipedia is not a vehicle for advertising. The image is copyrighted and has no fair use rationale. This article about an advertising slogan is bad enough as it is without the animated GIF. I don't see why we need encyclopedia articles on ad campaigns. The line between advertisements and writing ABOUT advertisements is razor thin. These kind of veiled plugs needs to be moved to some kind of advertisement wiki. The presence of the banner ad is indistinguishable from Internet marketing, even if it IS in it's own section. --Pixelface 15:10, 29 August 2007 (UTC)
replies: text: Just because you don't like advertising campaigns, or you don't care how much controversy it generated (even if they designed it to be controversial), or they want free publicity, doesn't make it unencylopedic. Wikipedia is not here to give people publicity, but equally it is not here to reject things that are notable merely because their producer likes the publicity. An image of the ad is perfectly appropriate, there are images of ads all over Wikipedia (try Guinness or Tobacco or even Advertising). You are on stronger ground when questioning the reliability, it would be nice to have some more sources, I'll see if I have time to look for some this evening. It may also be better moved to a couple of sentences in McDonalds#Advertising. NicM 15:43, 29 August 2007 (UTC)
replies: text: No, the banner ad is actually unencyclopedic. And a copyright violation. And has no fair use rationale. And the source is unknown. And the link in the paragraph has an unknown author. If the paragraph had a reliable source like a newspaper or magazine or something, I might reconsider. The banner ad is already present on that dubious source and can be linked to offsite. --Pixelface 12:50, 30 August 2007 (UTC)
replies: text: I disagree, it is perfectly encylopedic in this context. The article discusses the banner ad, displaying it in the article is appropriate. Citing WP:NOT is not convincing, we are not using WP as a vehicle for the ad, we are using WP to discuss and report on the ad, which is encylopedic. I'm not really interested in the minefield of WP image copyright and licensing, but it's already listed for deletion on that basis (by you, no less) so let's see what happens there before removing it from the article for copyright problems. NicM 17:53, 30 August 2007 (UTC)

text: Apparently this ad is discussed in "Slam Dunks and No-Brainers: Pop Language in Your Life, the Media, and, Like ... Whatever" by Leslie Savan. Anyone have a copy? NicM 18:14, 30 August 2007 (UTC)
thread_title: I'd Hit It banner ad controversy

message: I removed the great big list of people in the campaign again since it is pretty POV and doesn't add anything to the article. If two or three of these people are featured for some extraordinary reason or have done something interesting, it might be worth a paragraph, but looking through I didn't see anything special. NicM 07:56, 31 August 2007 (UTC)
thread_title: Great big list of people

message: Why isn't that part in the article? Jason McHuff 06:41, 17 October 2007 (UTC)
thread_title: Ba da ba ba ba [i'm wondern']