Talk:Private label

message: Clarify: percent of stock or percent of sales? — Preceding unsigned comment added by 74.132.209.231 (talk • contribs) at 23:07, 30 June 2006 (UTC)
thread_title:  "Wal-Mart, for instance, has a 40% private label representation in their stores." 

message: I have written a similar article on co-branding for a class, and I was hoping I could get some feedback on it.  Will you be willing to help me out?  Thanks.  Mary Beth  —Preceding unsigned comment added by Mlease (talk • contribs) 00:47, 9 April 2008 (UTC)
thread_title:  Co-branding 

message: I started this article searching for additional information on this subject. To my surprise, I realised that there were no general entries in Wikipedia for this topic; the only existing one was only about this practice in the food industry.
To be honest, I had only knowledge coming from my business experience and from some common sense.
The article lacks reference to reliable sources and this has been duly noted by reviewers. I have information on this matter coming from my professional activity but I don't feel comfortable to publish it as the companies which are buying products from the company I work require confidentiality on this type of business.
The fundamental reasons by which many companies adopt the Private Label business model for certain products or product families are: expanding business and increase profitability. Hence, a quite tight control and strict confidentiality.
It would be great if any contributor could add reliable references and increase the encyclopaedic value of this article.  — Preceding unsigned comment added by Serabarto (talk • contribs) 20:26, 20 June 2013 (UTC)
thread_title:  How this article was started 

message: Reading this article it isn't clear what a private label brand is: is it just another term for an own brand (aka store brand) product or does it refer to the contrived brand names that some shops use? For instance many retailers sell products under their own name, and since they are retailers not manufacturers it goes without saying that they do not make these themselves but have them made by an outside manufacturer. For instance you can buy Tesco branded products from Tesco. But Tesco also sell what look at first sight like brand-name products such as "Creamfields" dairy produce which is really just disguised own-brand produce. Intuitively I would expect "private label" would refer to the latter and not the former (else there is no justification for a separate article) but as the article doesn't actually give a clear definition I'm not sure. Samatarou (talk) 14:38, 21 October 2015 (UTC)
thread_title:  Unclear definition 

message: Proposing to merge these as there is a lot of redundant info between the articles, including the exact same examples of products and manufacturers. Which makes sense as they're the exact same concept. Strictly speaking something is only a "store brand" if it's branded with the name of the store, though usage is, in practice, looser. That half the examples in that redundant list have brands other than the stores' names illustrates that they're the same thing. I don't think we need both articles. oknazevad (talk) 11:53, 22 December 2018 (UTC)
thread_title: Merge from [[store brand]]