Talk:StubHub

message: For the StubHub page, I had some structural changes to request, some clarifications with wording to recommend, and some additional research to flesh out sections or fix loose ends. Any help screening the content for wording and good sourcing and implementing it live would be greatly appreciated! Alex.SHVGG (talk)
===New "See also" and "External links" sections===
1) Could a new "See also" section be added?
 ==See also==
*List of companies founded by Stanford University alumni
*List of acquisitions by eBay
*List of NBA jersey sponsors
2) Could a new "External links" section be added?
 ==External links==

*
===Lead and infobox changes===
1) In the infobox, could  be added to the row for headquarters? 
2) In the infobox, could the "parent" row be changed to , and  be added to the "services" row?
3) The first sentence is outdated since it says American instead of multinational (I assume a hangover from before the Viagogo merger). Possible to source that sentence and expand to the following? 
:. Correct me if I'm wrong, but I believe StubHub is still an American company and operates primarily in North America, despite the merger being initiated from the European market. Is it now a brand of StubHub Holdings? (And the mention of Viagogo isn't relevant in the lead.) SWinxy (talk) 03:44, 24 May 2023 (UTC)
replies: text: .  is too promotional. Current wording is good and neutral. I've done the "by 2015" bit, though. SWinxy (talk) 03:44, 24 May 2023 (UTC)

text: . Not really relevant to the company's business. What is the nature of a relationship? Is it just the only place to get MLB tickets? Or is it like, "the official car company of the Olympics."? SWinxy (talk) 03:44, 24 May 2023 (UTC)

text: entirely. I don't think there's value in mentioning the data that StubHub has provided. These are not all too useful. SWinxy (talk) 03:44, 24 May 2023 (UTC)

text: Hi, Alex.SHVGG. I've made these changes. See my comments under the requested changes that were not completed as requested. I would like to clean up this article because it's so messy and seemingly incomplete. SWinxy (talk) 03:44, 24 May 2023 (UTC)
thread_title: StubHub: Changes to minor sections - April 2023 requests

message: 1) In the infobox, could  be added to the row for headquarters? 
2) In the infobox, could the "parent" row be changed to , and  be added to the "services" row?
3) The first sentence is outdated since it says American instead of multinational (I assume a hangover from before the Viagogo merger). Possible to source that sentence and expand to the following? 
:. Correct me if I'm wrong, but I believe StubHub is still an American company and operates primarily in North America, despite the merger being initiated from the European market. Is it now a brand of StubHub Holdings? (And the mention of Viagogo isn't relevant in the lead.) SWinxy (talk) 03:44, 24 May 2023 (UTC)
replies: text: .  is too promotional. Current wording is good and neutral. I've done the "by 2015" bit, though. SWinxy (talk) 03:44, 24 May 2023 (UTC)

text: . Not really relevant to the company's business. What is the nature of a relationship? Is it just the only place to get MLB tickets? Or is it like, "the official car company of the Olympics."? SWinxy (talk) 03:44, 24 May 2023 (UTC)
thread_title: Lead and infobox changes

message: 1) Could the detail in the lead about not disclosing financials (and 2015 visitor stats) be moved instead to a new  section? This would help satisfy the WP:LEAD guideline, since the content hasn't been duplicated lower on the page yet, and also, I would argue the detail is too outdated to be very useful in the lead now. 
2) Could the 2008 "History" detail about Masters badges be moved to the "Research and market data" section, for being a bit trivial for the "History" section? 
3) In "History," could the 2012 Adele detail about being the best-selling act, as well as the 2013 Spice Girls detail, both be added to "Research and market data"? 
 
4) Could these new details be added to the section?
 StubHub periodically publishes data on ticket prices, particular artists, and the market at large.https://www.digitalmusicnews.com/2022/05/15/stubhub-reveals-ticket-increase-over-2019/
Musician Taylor Swift overwhelmingly topped StubHub's 2015 list of top summer concerts as determined by sales and demand, although the third artist on the list, the Grateful Dead, brought in 65% more than Swift in sales per show for its 2015 reunion tour.
Boy band BTS was StubHub's biggest seller in 2019.https://www.forbes.com/sites/markbeech/2020/02/11/bts-tour-sale-beats-ariana-grande-and-taylor-swift-stubhub-says/?sh=7e316ed753d4
StubHub revealed in May 2022 that ticket sales were 25% higher for the 2022 summer concert season than before the pandemic in 2019, attributing the change to a doubling of events compared to 2019, a plethora of reunion and farewell shows.https://www.digitalmusicnews.com/2022/05/15/stubhub-reveals-ticket-increase-over-2019/
In December 2022, Viagogo released its Year in Live Experiences (YILE) report ranking the most in-demand global touring artists of the year,https://www.today.com/video/check-out-a-sneak-peek-of-stubhub-s-top-global-touring-artists-157539909954?playlist=mmlsnnd_todayarchiveswednesday2 with Elton John ranked as the Top Global Touring Artist of 2022 based on cumulative ticket sales at both StubHub North America and Viagogo.https://ruralradio.com/krvn/abc_news/elton-john-named-stubhubs-top-global-touring-artist-of-2022-abcidc7f4645b/ John was followed by Harry Styles, Coldplay, and Bad Bunny.https://www.forbes.com/sites/marisadellatto/2022/12/14/elton-john-and-bad-bunny-were-2022s-most-popular-touring-acts/?sh=6f628d55de6e
For the Super Bowl in February 2023, StubHub, Ticketmaster and SeatGeek were official NFL resale partners for authenticated tickets.https://www.abc15.com/news/let-joe-know/super-bowl-tickets-for-700-thats-what-the-posts-say-but-what-are-you-really-getting With ticket prices for the game fluctuating significantly on StubHub in the days prior,https://www.cnn.com/2023/02/10/business/super-bowl-lvii-ticket-prices/index.html according to Reuters, sales spiked 15% in the 24 hours before the game.https://www.reuters.com/lifestyle/sports/fans-soak-up-super-bowl-glow-valley-sun-takes-spotlight-2023-02-12/ 
: entirely. I don't think there's value in mentioning the data that StubHub has provided. These are not all too useful. SWinxy (talk) 03:44, 24 May 2023 (UTC)
thread_title: New "Research and market data" section

message: 1. Could the Personnel section be deleted for being anemic and incomplete, with the content moved elsewhere? I was thinking the sentence about 2022 locations and staff numbers could be moved into "History." 
2. Also, the list of executives could be rewritten to the following recommendation and then moved into "History" as well (the Eric Baker source about "The Worst Deal Ever" is just a duplicate of a Forbes source already used elsewhere, so I might recommend just deleting it).
 After the 2007 acquisition by eBay, Jeff Fluhr at that point left the companyhttps://www.nytimes.com/2019/11/25/business/stubhub-viagogo-ebay-sale.html with Chris Tsakalakis joining from eBay as StubHub president.
Sukhinder Singh Cassidy was named president in April 2018, replacing Scott Cutler.
In early 2020, Jill Krimmel became president.
:Hi, Alex.SHVGG. I've made these changes. See my comments under the requested changes that were not completed as requested. I would like to clean up this article because it's so messy and seemingly incomplete. SWinxy (talk) 03:44, 24 May 2023 (UTC)
thread_title: Repurposing "Personnel" section

message: Some of the major sections on StubHub, for example Operations, Partnerships, and Sports are just a bit unorganized after many years of input. Could I recommend some trimming and moving? Thanks for considering! Alex.SHVGG (talk) 19:59, 7 April 2023 (UTC)
replies: text: SWinxy (talk) 01:20, 29 May 2023 (UTC)

text: SWinxy (talk) 01:20, 29 May 2023 (UTC)

text: but with my wording instead. SWinxy (talk) 01:20, 29 May 2023 (UTC)

text: . "By late 2019" is not necessary, and I just added the NYT ref onto the unsourced sentence. SWinxy (talk) 01:20, 29 May 2023 (UTC)

text: . It is appropriate to be in the operations. SWinxy (talk) 01:20, 29 May 2023 (UTC)

text: . I reworded it (I think; I'm tired). SWinxy (talk) 01:20, 29 May 2023 (UTC)

text: . It feels like an appropriate quote to include, even if self-promotional. SWinxy (talk) 01:20, 29 May 2023 (UTC)

text: SWinxy (talk) 01:20, 29 May 2023 (UTC)

text: SWinxy (talk) 01:20, 29 May 2023 (UTC)

text: . It's not 'allowing' "unneeded tickets" to be sold. The suggested wording weasels the company out of the issue of scalping. SWinxy (talk) 01:20, 29 May 2023 (UTC)

text: to both; the operations section, as changed so far, is not in need of a subsection. SWinxy (talk) 01:20, 29 May 2023 (UTC)

text: I agree, so I've reworded it to be more timeless and neutral. SWinxy (talk) 01:20, 29 May 2023 (UTC)

text: . I don't think it would fit in the history section. It needs a whole rewrite to not be WP:PROSELINE. SWinxy (talk) 01:20, 29 May 2023 (UTC)

text: . Minor partnerships; not really relevant. SWinxy (talk) 01:20, 29 May 2023 (UTC)

text: Hi again. Instead of moving things around, it was better to just delete a lot of them. They were pretty trivial. Comments from me in specific cases are under their bullet points. I've not done any points from your suggestions to the sports subsection of the partnerships section because I feel like things could be even better than what you're suggesting. SWinxy (talk) 01:20, 29 May 2023 (UTC)
thread_title: StubHub: Changes to major sections - April 2023 requests

message: 1) Since Mr. Ticket Oak has been phased out, I think that paragraph would be better placed in "History" than "Operations." Also, could this be added in as the replacement text to provide better context?
 In 2012 StubHub debuted its Ticket Oak character,https://www.businessinsider.com/the-greatest-brand-mascots-in-american-history#2013-winner-ticket-oak-21 a 25-foot tall animatronic talking tree depicted giving away concert tickets. It was named the Greatest Brand Mascot of 2013 by Business Insider, which wrote that "despite the weirdness of the mascot, or perhaps because of it, consumer perception of StubHub soared after the spots aired."https://www.businessinsider.com/the-greatest-brand-mascots-in-american-history#2013-winner-ticket-oak-21 The character was phased out two years later as part of a larger rebrand.
2) Could the Run-DMC detail in "Operations" be moved into "History" too, since it's five years old now? Could it also be cut down to this??
 The company launched a 2018 Christmas campaign with customized free-style rapping from Joseph Simmons of Run-DMC.
3) Could the detail about music categories and theatre and comedy, now part of the second "Operations" paragraph, instead be tacked on to the end of the first "Operations" paragraph, since it's immediately useful? Could it also be updated to the following, since the list right now is a decade old?
 The StubHub.com website organized ticket sales by several categories as of 2023. The Concerts category included Country & Folk, Rap/Hip-Hop/Reggae, Rock & Pop, and Festival Tickets. Theatre included Musicals, Comedy, Family, and Broadway Shows. Sports included NFL and NCAA Football tickets, among others such as the NBA, NHL, NCAA Baseball, and MLB.https://www.stubhub.com/
4) Could this new sentence be added to the top of the "Operations" section, to refresh the description of StubHub's current services?
 The StubHub online platform facilitates ticket resale, as well as directly issuing tickets on behalf of event organizers for live entertainment,https://www.sfgate.com/shopping/article/lady-gaga-san-francisco-tickets-17223524.php also offering features for finding and planning events.http://www.cnet.com/news/stubhub-gets-personal-with-updated-mobile-app/
: SWinxy (talk) 01:20, 29 May 2023 (UTC)
replies: text: SWinxy (talk) 01:20, 29 May 2023 (UTC)

text: but with my wording instead. SWinxy (talk) 01:20, 29 May 2023 (UTC)

text: . "By late 2019" is not necessary, and I just added the NYT ref onto the unsourced sentence. SWinxy (talk) 01:20, 29 May 2023 (UTC)

text: . It is appropriate to be in the operations. SWinxy (talk) 01:20, 29 May 2023 (UTC)

text: . I reworded it (I think; I'm tired). SWinxy (talk) 01:20, 29 May 2023 (UTC)

text: . It feels like an appropriate quote to include, even if self-promotional. SWinxy (talk) 01:20, 29 May 2023 (UTC)

text: SWinxy (talk) 01:20, 29 May 2023 (UTC)

text: SWinxy (talk) 01:20, 29 May 2023 (UTC)

text: . It's not 'allowing' "unneeded tickets" to be sold. The suggested wording weasels the company out of the issue of scalping. SWinxy (talk) 01:20, 29 May 2023 (UTC)
thread_title: "Operations" removals and changes

message: The "Operations" section is kind of over-large. Possible to chop up topically?
1. Could the details about price ceilings and "all-in pricing" be moved into a new ===Pricing=== subsection of "Operations"?  Perhaps starting with the "StubHub allows sellers to choose their own ticket price with no auctioning involved" sentence?
2. Could the first paragraph of "Operations", with the quote by Grant and Meadows and ending with "no auctioning involved," be placed under a ===Ticketing=== subheading?
: to both; the operations section, as changed so far, is not in need of a subsection. SWinxy (talk) 01:20, 29 May 2023 (UTC)
thread_title: Splitting "Operations" into subsections

message: 1. Could this item be moved from "History" into "Partnerships"? 
 In 2015, StubHub sponsored a three-day lineup of bands at South by Southwest.
2. In "Partnerships," the first paragraph is eight years old and hardly fresh. Could this be added as the new first sentence? 
 StubHub maintains a number of official marketing and ticket sale partnerships with major organizations in sports and entertainment.
:I agree, so I've reworded it to be more timeless and neutral. SWinxy (talk) 01:20, 29 May 2023 (UTC)
replies: text: . I don't think it would fit in the history section. It needs a whole rewrite to not be WP:PROSELINE. SWinxy (talk) 01:20, 29 May 2023 (UTC)

text: . Minor partnerships; not really relevant. SWinxy (talk) 01:20, 29 May 2023 (UTC)
thread_title: Modifications to "Partnerships" section

message: 1. In "Sports," there is a paragraph about how tickets are still sold for sports teams without official StubHub agreements (starts with ). Can that paragraph be moved somewhere into "Operations", where I think it would fit in well with the section's descriptions of ticketing methods? Also, the paragraph's final sentence doesn't explain the fan guarantee very well, can this be added in to "Operations" as well to clarify?
 As of 2023, the StubHub brand had what it called a FanProtect Guarantee, stating it guaranteed every order with comparable or better tickets or a cash refund. For canceled events, as of 2023 the brand offered the option of either a full refund or 120% credit for another event.https://www.stubhub.com/about
2. Could the quote at the bottom of the "Sports" section by Tim Leiweke be removed entirely, for not providing any context from the article, being in a magazine of unknown import (Venues Today), and not even explaining what is meant by "misguided?"
3. In "Sports," there is a snippet about 2013 licensing deals that actually references all sorts of contracts, not just sports-related ones (starting just after ESPN is named as a partner). Could the sentence (again, starting after ESPN) be moved into the larger "Partnerships" section? The sentence could benefit from a  tacked on to the front, and also wikilinks for Tickets.com, Paciolan, Staples Center, and South by Southwest. It currently reads like this:
 Tickets.com, Paciolan, IMG, and some 30 multi-use venues and festivals including Staples Center and South by Southwest.
4. The sentence about the April 2013 sports partnerships, could that be sourced and rewritten to the following? 
5. The subsequent passage about 2013 sports deals is old and overly detailed. Can it be trimmed from this:
 In April 2013, StubHub signed a three-year agreement with the Lawn Tennis Association which covers the Aegon events at Queens Club, London, Birmingham and Eastbourne. The agreement means that StubHub have become a brand presence on the websites of the tournaments and other forms of their marketing and communications. Also in April 2013, StubHub UK ran a competition in which if Everton F.C. fans bought their season tickets before April 19, they offered the chance to win a VIP experience for the final home game of the 2012/3 season against  West Ham United F.C., which included champagne on arrival, a three-course meal, and a tour of the dressing room by Graeme Sharp.
In May 2013, StubHub signed a three-year sponsorship deal with Jockey Club Racecourses to trade tickets on three of the racecourses in London; Sandown Park, Epsom Downs and Kempton Park.
to this?
 Also by 2013, among StubHub's partners were the Lawn Tennis Association,  and  Everton F.C.. Jockey Club Racecourses,
6. Could these new details be added to the "Sports" section?
 The New York Yankees ended their 15-year contract with StubHub in late 2012,http://www.businessinsider.com/the-yankee-stubhub-break-up-2013-2 with ABC later partly attributing the cessation to the Yankees disliking their tickets being sold on StubHub "for below face value." The Yankees then announced in 2012 they were creating their own secondary ticket marketplace.
In 2016, the Yankees and StubHub again signed a contract to work together.https://www.usatoday.com/story/sports/mlb/2016/06/27/yankees-stubhub-strike-deal-set-resale-ad-price-floor/86436464/https://www.nytimes.com/2017/05/25/sports/baseball/new-york-yankees-tickets-financial.html
Other 2013 sports partners included Major League Soccer, Sunderland AFC, Tottenham Hotspur FC, and the rugby team Leicester Tigers.https://www.sportindustry.biz/news/stubhub-ventures-rugby-marketplace
StubHub Center was renamed in 2019.https://www.latimes.com/business/la-fi-stubhub-dignity-health-20181213-story.html
The StubHub brand again signed a league-level deal with the MLB in 2022.https://www.sportsbusinessjournal.com/Journal/Issues/2022/02/28/In-Depth/Ticketing.aspx
:Hi again. Instead of moving things around, it was better to just delete a lot of them. They were pretty trivial. Comments from me in specific cases are under their bullet points. I've not done any points from your suggestions to the sports subsection of the partnerships section because I feel like things could be even better than what you're suggesting. SWinxy (talk) 01:20, 29 May 2023 (UTC)
thread_title: Modifications to "Sports" subsection