Talk:L'eggs

message: The real story of how Hanes came up with the plastic egg idea is much simpler than the below text. I heard the backstory from the horse's mouth.  My father-in-law was a master Mercedes mechanic and worked on many of the wealthy's automobiles in the Winston Salem area.  One of these people was Mr. Hanes.  My father-in-law, Richard Haas, relayed an experience that he had in Germany after the war.  He wanted to give a gift of hose to his girlfriend and needed to wrap it to surprise her.  All that he had to conceal the hosiery was a small egg-shaped paper mache container.  Egg shaped gifts were popular for easter in Germany since the 17th century, and it was Easter. Shortly after Hanes begin to market their hosiery in plastic eggs.  This story certainly isn't as grandiose as the official version.     — Preceding unsigned comment added by 2600:1700:2634:880:E05D:3A1:488D:1070 (talk) 00:43, 27 November 2023 (UTC)

message: This passage:
″This is a testament to the power of creative marketing because in many respects L'eggs and No Nonsense are essentially similar (an exception being that the L'eggs products incorporate a synthetic fiber called lycra).″
…could be omitted. It draws an opinionated conclusion that is already suggested by the context.  — Preceding unsigned comment added by 68.174.153.233 (talk) 03:00, 18 January 2015 (UTC)
thread_title: Pushy

message: I was acquainted with Mr. Herb Lubalin and other founders of the International Typeface Corporation. A significant publisher of typeface designs (fonts) was then-named Mergenthaler Linotype Co. under the direction of Michael Parker, Type Director. That led to the further publishing of the typeface designs from International Typeface Corporation through the first ever digital font publishing agreement. Adobe, Inc. published a library of fonts to support their Postscript product (a normalized printer interface) which included essentially all of the Mergenthaler Linotype Company's library, digitized and encrypted as Postscript Type 1 fonts (based largely on the spline font concept of Don Knuth).
One of the more popular fonts of the time was a font called Lubalin Serif Gothic. It was recognizable as it had been exposed to students in graphic design schools, and had been adapted by Channel 7 in New York City (where Geraldo Rivera worked as a young investigative reporter), along with many other commercial uses. That font had a rather interesting history.
As Roger worked for Herb and was pressed to create the L'eggs logo in time for the client presentation, he consulted with Herb on the design of the lettering. Herb and Roger took the result of that effort (a total of 5 characters) and pinned it out as a full typeface which he added to the offerings of International Typeface Corporation (of which he was a co-founder). Well, the humorous part of this was told to my by Herb, being they were paid $600 for the logo design and nothing further for the total product idea including the packaging and the theme that made the product launch one for the books. Herb found solace however in the royalties from publishing one of the most successful typeface designs of the decade, and beyond. Knowing Herb, I'd guess that Roger benefited form that as well.
98.154.186.18 (talk) 01:48, 1 March 2012 (UTC)
thread_title: Untitled