Talk:Marketing mix modeling

message: Please add Harvard references to the article. Proper citation is important. Majoreditor 01:52, 11 May 2007 (UTC)
replies: text: With better citations and a few more references this article will become B-class. Majoreditor 01:53, 11 May 2007 (UTC)
replies: text: Upon reflection, there's many other items to clean up in this article.  Start by eliminating use of first person pronouns such as "we".  Majoreditor 14:56, 12 May 2007 (UTC)
thread_title:  Article needs better references 

message: Is this the same topic as http://en.wikipedia.org/wiki/Marketing-mix_models and should be merged?  —Preceding unsigned comment added by 169.229.120.23 (talk) 06:35, 17 September 2007 (UTC)
replies: text: Yes it is, and yes it should. I'll put it on my to-do list; anyone who gets to it first is more than welcome to do so! Seems to me that this one is fairly generic across industries; the other is more focused on Consumer Packaged Goods. --AndrewHowse 14:59, 17 September 2007 (UTC)
thread_title: Merge?

message: This article is superficial compared to the Marketing-mix-models and should be merged. Nevertheless, it has some interesting models/figures which could be included.
--KEnger 14:14, 2 December 2007 (UTC)
thread_title: Merge!

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thread_title:  External links modified 

message: There are links to https://www.mass-analytics.com/ under the "Studies in MMM" section". Are these within policy? It does not seem right that there should be links directly to commercial companies that offer these services.  — Preceding unsigned comment added by Saab91b (talk • contribs) 10:40, 18 September 2019 (UTC)
replies: text:  Thanks .. I've located and removed these, should have been followed up immediately it was spotted.Djm-leighpark (talk) 21:06, 15 January 2020 (UTC)
thread_title:  External link works as advertising 

message: Listed as "Recommended readings" from here https://www.ipsos.com/en/ipsos-encyclopedia-marketing-mix-modelling
* BRANDAID: A Marketing-Mix Model, Part 1: Structure" and "Part 2: Implementation, Calibration, and Case Study by John D.C. Little (1975, Operations Research)
* Sprinter Mod. III: A Model for the Analysis of New Frequently Purchased Consumer Products by G.L. Urban (1970, Operations Research vol 18.)
* Marketing Model by Garry L. Lilien, Philip Kotler and K.Srildhar Moorthy (1992)
* Market Response Models Econometric Time-Series Analysis (2nd ed.) by  Dominique M Hanssens, Leonard J Parsons and Randall L Schultz (2001)
* Current State of Marketing Mix Models - A Report for the Council for Research Excellence; June 2013
* Making data-driven marketing decisions - by Dennis Spillecke and Andris Umblijs
* Measuring the Return on Marketing Investment by E. Craig Stacey for The Center for Measurable Marketing at NYU Stern
Erictleung (talk) 18:04, 22 January 2024 (UTC)
thread_title:  Potential references