Talk:Bartle Bogle Hegarty

message: There is a very good source that could help make this article better, although it may be considered a bias: Hegarty Book. If anybody would like to check this out. Bossplw (talk) 14:30, 21 March 2012 (UTC)
thread_title:  John Hegarty Book 

message: This article reads like an advert. DJ Clayworth 13:37, 28 June 2006 (UTC)
replies: text: Re-reading that, it sounds a little harsh, especially since I hope that after learning a bit more about how Wikipedia works the contributor from BBH might be able to help with some more neutral additions to this article.  So if he should happen to come back and see this, I would suggest looking around a bit more on Wikipedia to see what its all about and then jumping in -- the articles on advertising on Wikipedia need all the help they can get. Greyfedora 20:54, 6 January 2007 (UTC)
thread_title: Advertisement?

message: I've removed the section on BBH's graduate recruitment program again.  It's not particularly notable -- many marketing organizations have similar programs -- and it's covered on BBH's Web site.  Wikipedia isn't a recruitment tool.  If I'm wrong about this, perhaps we can discuss it here. Greyfedora 05:03, 12 January 2007 (UTC)
thread_title:  Recruitment 

message: Interestingly, key competitors to BBH including Wieden+Kennedy and HHCL have extensive entries and yet BBH, which is as influential an agency has been quite tightly edited and pruned. Surely there should be one rule for all.  —Preceding unsigned comment added by 85.158.139.99 (talk) 13:41, 23 October 2007 (UTC)
thread_title:  Not much here 

message: Hi, I am writing from BBH - I noticed some of our info was a little out of date, please would you mind making the suggested edits? Thanks!
Bartle Bogle Hegarty (BBH) is a Global advertising agency. Founded in 1982[1] by British ad men John Bartle, Nigel Bogle, and John Hegarty, BBH has offices in London, New York City, Singapore, Shanghai, Mumbai (PLEASE REMOVE HYPERLINK), Stockholm and Los Angeles and employs more than 1000 staff worldwide. The company is part of international agency group Publicis. (PLEASE ADD IN: In 2018 BBH was named the IPA Effectiveness Company of the Year.) (SOURCE:  https://ipa.co.uk/news/2018-ipa-effectiveness-award-winners-announced)
History[edit]
The agency's first ad was for Levi's and it showed a black sheep going against the herd. It became the agency icon and spawned the phrase, "when the world zigs, zag". The Levi's black sheep poster was not an easy ad to buy because at the time all jeans ads had people in them, but it proved successful.[2]
Over the next 28 years, BBH went on to produce many award-winning films for Levi's. "Launderette"[3] starred Nick Kamen and was set to a soundtrack of Marvin Gaye's 'I Heard It Through the Grapevine', confirming Levi's place in history as one of the most talked about advertisers ever as they sold over 2 million boxer shorts in one year.[4] In 1991, BBH cast an unknown American actor in the Levi's commercial titled "Camera." His name was Brad Pitt.[5] Other classic work includes "Drugstore",[6] "Creek", "Flatbeat"[7] featuring Flat Eric – a small yellow puppet, "Clayman"[8] and "Odyssey"[9] which was directed by Jonathan Glazer. The 28-year relationship resulted in a total of seven number one singles in Europe.[10]
Beyond Levi's, the company has also been responsible for creating iconic long-running campaigns for other global brands, such as "Vorsprung durch Technik" for Audi which Sir John Hegarty coined in 1984,[citation needed] "The Lynx Effect" for Unilever which propelled the male body spray into the number one spot globally[11] and "Keep Walking" for Johnnie Walker which bought the brand sales up from 13% of the global market when the campaign broke in 2000, to over 20% at the end of 2013 according to IWSR.[12]
In 1997, Leo Burnett Worldwide purchased a 49 percent share in BBH; that share was then held by the Publicis advertising group.[13] In July 2012, a final 51% share in BBH previously attributed to the agency's co-founders was bought out by part-owners Publicis.[14]
BBH has worked for global brands including British Airways, Johnnie Walker, and AXE.
Today, BBH continues to work with global brands including Audi, PlayStation, Google and Absolut.[15] (PLEASE REMOVE PLAYSTATION AND ADD GOOGLE) (SOURCE: https://www.creativebrief.com/agency/bbh-london)
(PLEASE REPLACE THIS PARAGRAPH: In 2006 the agency launched ZAG,[16] a branding and venturing division.[17] It has since gone on to expand its capabilities to 8 specialisms, including Sport Marketing, Social, Direct Marketing and Retail.[18])
 
 
(WITH THIS PARAGRAPH: 
In 2006 BBH launched ZAG,[16] a branding and venturing division[17] and in 2014 the agency created BBH Sport, bringing BBH brand strategy and creativity to the world of sport. (SOURCE: https://www.campaignlive.co.uk/article/bbh-launches-sport-division-lawrence-dallaglio/1284301) 
BBH combines in-depth and specialist experience in areas beyond broadcast advertising including CRM, data, social, experience and brand design, to create growth for their clients.)
 
Labor Disputes[edit]
On September 20, 2018, the American labor union SAG-AFTRA called a strike against Bartle Bogle Hegarty, and instructed its members not to accept work from the agency.[19]
In early September, BBH announced that it had withdrawn from its SAG-AFTRA Commercials Contract, first entered into in 1999.[19]
BBH had contended that the union's contractual terms, which do not permit the use of non-union actors and provide for compensation minimums and residuals, put the agency at a competitive disadvantage, stating that "Many of our peer agencies are not signatories."[20]
SAG-AFTRA countered that it had added certain waivers for low-budget commercials, among other provisions, to its contract language, in response to concerns about profitability.[21] The union also said that the strike was against BBH only, and not other subsidiaries of the Publicis Group, including Leo Burnett and Saatchi & Saatchi, who are themselves signatories of the contract at issue.[19]
Awards[edit]
BBH has won the Queen's Award for Export twice.
Sir John Hegarty was knighted in the Queen's Birthday Honours list in 2007 and Nigel Bogle was knighted in 2013.[22]
BBH has been Agency of the Year twice at the Cannes Lions International Advertising Festival, first awarded in 1993, and BBH founder Sir John Hegarty also won the first "Lion of St Mark" award.[23]
BBH London was Campaign magazine's UK Agency of the Year in 1986, 1993, 2003, 2004, 2005, 2011 and 2012.[24] and Creativity's "Innovators of the year" in 2014.[25]
BBH also became Effectiveness Agency of the Year for 2008 at both the IPA and APG awards, the first agency to achieve this feat.[citation needed]
BBH was awarded the British Academy Film Award for Home in 2017.[26]
BBH Singapore was awarded Ad Age's 2018 ‘International Agency of the Year’.[27]
 
PLEASE ADD IN: 
BBH was named Effectiveness Company of the Year at the 2018 IPA Effectiveness Awards, winning the Grand Prix for Audi alongside six other awards: a gold for Audi, three silvers for Barclays, Virgin Media and Weetabix and a bronze for IAG Cargo. (SOURCE:  https://ipa.co.uk/news/2018-ipa-effectiveness-award-winners-announced)
BBH has been named in the Sunday Times 100 Best Companies to Work For for the past 11 years and in 2019 received a three star accreditation rating. (SOURCE: https://lbbonline.com/news/bbh-london-named-in-the-sunday-times-best-companies-to-work-for-list-for-10th-year-in-a-row/)  — Preceding unsigned comment added by BartleBogleHegarty (talk • contribs) 10:35, 28 February 2019 (UTC)
thread_title:  Suggested edits