The U.S. Trade Situation for Fruit and Vegetable Products
Released: 2016-12-01T00:00:00

Summary:
Over the last decade, there has been a growing U.S. trade deficit in fresh and processed fruits and vegetables. Although U.S. fruit and vegetable exports totaled $6.3 billion in 2015, U.S. imports of fruits and vegetables were $17.6 billion, resulting in a gap between imports and exports of $11.4 billion (excludes nuts and processed nut products). This trade deficit has generally widened over time as growth in imports has outpaced export growth. As a result, the United States has gone from being a net exporter of fresh and processed fruits and vegetables in the early 1970s to being a net importer of fruits and vegetables today.
A number of factors shaping current competitive market conditions worldwide, and global trade in fruits and vegetables in particular, partially explain the rising fruit and vegetable trade deficit. These include:
a relatively open domestic import regime and lower average import tariffs in the United States, with products from most leading suppliers entering the U.S. duty-free or at preferential duty rates; increased competition from low-cost or government-subsidized production; continued non-tariff trade barriers to U.S. exports in some countries, such as import and inspection requirements, technical product standards, and sanitary and phytosanitary (SPS) requirements; opportunities for counter-seasonal supplies, driven in part by increased domestic and year-round demand for fruits and vegetables; and other market factors, such as exchange rate fluctuations and structural changes in the U.S. food industry, as well as increased U.S. overseas investment and diversification in market sourcing by U.S. companies.
In the buildup to the 2008 farm bill (Food, Conservation, and Energy Act of 2008, P.L. 110-246), the trade situation contributed to demands by the U.S. produce sector that Congress consider expanding support for domestic fruit and vegetable growers in farm bill legislation. Historically, fruit and vegetable crops have not benefitted from the federal farm support programs traditionally included in the farm bill, compared to the long-standing support provided to the main program commodities (such as grains, oilseeds, cotton, sugar, and milk).
The 2008 farm bill provided additional support for specialty crop programs, as well as organic programs. The farm bill also reauthorized two programs intended to address existing trade barriers and marketing of U.S. specialty crops, including (1) USDA's Market Access Program (MAP) to promote domestic agricultural exports, including specialty crops and organic agriculture; and (2) Technical Assistance for Specialty Crops (TASC) to address sanitary and phytosanitary (SPS) and technical barriers to U.S. exports. The 2014 farm bill (Agricultural Act of 2014, P.L. 113-79) reauthorized and expanded many of the provisions benefitting specialty crop growers.

paragraphs: O ver the last decade there has been a growing U.S. trade deficit in fresh and processed fruits and vegetables. Although U.S. fruit and vegetable exports totaled more than $6 billion in 2015, U.S. imports were nearly $18 billion, resulting in a gap between imports and exports of more than $11 billion for the year ( Figure 1 ). This trade deficit has widened over time, as growth in imports has outpaced export growth. As a result, the United States has gone from being a net exporter of fruits and vegetables in the 1970s to having a net trade balance in the mid-1990s to being a net importer today.
Figure 1. U.S. Fruit and Vegetable Trade (Excluding Nuts), 1990-2015Source: Compiled by CRS from data in the U.S. International Trade Commission's Trade DataWeb database (version 2.8.4). Includes fresh and processed products; excludes nuts.
A number of factors are shaping current competitive market conditions worldwide and global trade in fruits and vegetables. In the buildup to the 2008 farm bill (Food, Conservation, and Energy Act of 2008, P.L. 110-246 ), the trade situation contributed to demands by the U.S. produce sector that Congress consider expanding support for domestic fruit and vegetable growers in farm bill legislation. Historically, specialty crops had not benefitted from the federal farm support programs traditionally included in the farm bill, compared to the long-standing support provided to the main program commodities (such as grains, oilseeds, cotton, sugar, and milk). The 2008 farm bill, and later the 2014 farm bill (Agricultural Act of 2014, P.L. 113-79 ), provided additional support for programs supporting fruit and vegetable production, as well as programs addressing existing trade barriers and marketing of U.S. specialty crops.
This report presents recent trends in U.S. fruit and vegetable trade, and highlights some of the factors contributing to these trends. This summary excludes trade data for tree nuts and processed tree nut products. Although not presented here, U.S. exports and imports of tree nuts and processed tree nut products (excluding peanuts) have shown continued increases and, generally, a growing U.S. trade surplus.
subsections: section_title: Fruit and Vegetable Trade Situation
subsections: section_title: Summary
paragraphs: The U.S. trade deficit in fresh and processed fruits and vegetables totaled more than $11 billion in 2015, following a decade of steady gains in U.S. imports, with more variable gains in U.S. exports ( Table 1 , Figure 1 ). In the early 1990s, U.S. imports and exports of fresh and processed fruits and vegetables were more or less in balance, with some years showing the United States as a net exporter. This situation reversed in the mid-1990s. Despite rising U.S. exports of fruits and vegetables, growth in U.S. imports has outpaced export growth. Since the 1990s, imports have grown by an average of about 5% each year, whereas exports grew an average rate of about 1% during the same period, measured in terms of trade value ( Table 1 ). The gap between imports and exports has grown from $0.5 billion in 1990 to more than $11 billion in 2015. The gap in trade reached an estimated high of $11.4 billion in 2015, given continued import gains accompanied by stagnated or decreasing exports. This deficit cannot be solely explained by imports of bananas ( Table 1 ), which are generally not grown in the United States.
section_title: Product Overview
paragraphs:  Table 1 breaks down U.S. trade into three major product categories: (1) fresh fruit, including dried, frozen, or otherwise preserved, (2) fresh vegetables, including dried, frozen, or otherwise preserved, and (3) processed fruit and vegetable products.
Since the mid-1990s, the value of U.S. fruit and vegetable exports has nearly doubled, with the largest gains in exports of fresh fruits and processed products. For fresh fruits, export gains were greatest for strawberries/berries, peaches/pears, apples, grapes, and other miscellaneous fresh fruit. For fresh vegetables, export gains were greatest for lettuce, spinach, tomatoes, potatoes, and legumes/beans. For processed products, export gains were for processed potato products, certain preserved vegetables, fruit juices and juice mixtures, and other processed fruit and vegetable products.
Gains in imports, however, have exceeded those for exports, as the total value of U.S. fruit and vegetable imports has more than tripled since the 1990s. Increased imports were greatest for fresh citrus, strawberries/berries, tropical fruits (excluding bananas), grapes, peaches/pears, plums/apricots, and apples. Imports of fresh vegetables and processed products were higher across most categories. Imports of preserved mushrooms and processed tomatoes declined over the period.
Together, roughly one-half of this trade deficit for fruits and vegetables was composed of bananas and fresh tomatoes and other vegetables, including bell peppers. Given that the value of U.S. banana imports has remained largely unchanged, imports of fresh tomatoes and peppers, among other fresh and frozen vegetables, have accounted for the widening gap in U.S. trade. Other products with a large and increasing net trade value include other tropical fruits, grapes, asparagus, cucumbers, canned fruit, fruit juices and juice mixtures, olives, and miscellaneous fresh fruits and preserved vegetables.
section_title: Importing Country Overview
paragraphs:  Table 2 breaks down U.S. fruit and vegetable imports from the leading supplying countries in 2015. In descending order (by the share of total import value in 2015), these include Mexico (44%), Canada (12%), Chile (8%), the European Union (7%), China (6%), Peru (5%), and Costa Rica (3%). Other leading import suppliers were Guatemala, Thailand, Brazil, Argentina, Turkey, the Philippines, and Ecuador. All other importing countries accounted for about 5% of trade. The major imported products were tomatoes, peppers, bananas, other tropical fruits, potatoes, onions, garlic, cucumbers, melon, citrus, grapes, tree fruit, fruit juices, and various fresh and processed products.
section_title: Competitive Market Situation
paragraphs: A number of factors are shaping current competitive market and trade conditions worldwide, and may be contributing to trends in U.S. fruit and vegetable trade:
a relatively open U.S. import regime and lower average import tariffs in the United States, with products from most leading suppliers entering the U.S. duty-free or at preferential duty rates; increased competition from low-cost or subsidized production of fruit and vegetable products; continued non-tariff trade barriers to U.S. exports in some countries, including restrictive import and inspection requirements, technical product standards, and sanitary and phytosanitary (SPS) requirements; opportunities for counter-seasonal supplies , driven, in part, by increased domestic and year-round demand for fruits and vegetables; and other market factors , such as exchange rate fluctuations and structural changes in the U.S. food industry, as well as increased U.S. overseas investment and diversification in market sourcing by U.S. companies.
subsections: section_title: Domestic Import Regime
paragraphs: Lower tariffs on U.S. fruit and vegetable imports combined with relatively higher tariffs on U.S. exports into other countries, in part, may explain why U.S. export growth has not kept pace with import growth. The U.S. Department of Agriculture (USDA) reports that the global average tariff for fruits and vegetables is more than 50% of the import value. In the United States, however, about 60% of U.S. tariffs on fruits and vegetables are less than 5%. This compares to Japan and the European Union (EU), where more than 60% of import tariffs range from 5%-25%; additionally, nearly 20% of tariffs exceed 25%. Import tariffs in some developing countries are often higher, with more than 80% of tariffs ranging from more than 25% to over 100%. Countries with relatively high tariffs on fruit and vegetable imports include China, Egypt, India, Korea, and Thailand.
Most of the leading import suppliers of fruits and vegetables to the United States are granted trade preferences under an existing free trade agreement (Canada and Mexico, Australia, Chile, Peru, and several Central American and some Middle Eastern nations), pending or negotiated free trade agreements, or other types of preferential arrangements (Argentina, Brazil, Ecuador, Thailand). Such trade preferences allow imports to the United States to enter duty-free or at reduced rates, and may be contributing to rapid import growth. In some cases, duty-free or reduced tariffs provide an added advantage to supplying countries that may already benefit from lower-cost fruit and vegetable production compared to that in the United States.
Many of the countries that have entered into trade preference programs with the United States supply products such as bananas and other tropical fruits that are grown in limited supplies in the United States. Many also provide fruits and vegetables counter-seasonally (off-season) to production in the United States. However, there is concern that an increasing share of imports are now directly competing with domestically produced commodities throughout the year.
USDA reports significant gains in intraregional trade between the United States, Canada, and Mexico following the adoption of the North American Free Trade Agreement (NAFTA) in 1994. Cooperation on phytosanitary issues and tariff elimination has heightened integration in North America's fruit and vegetable markets, resulting in both higher U.S. imports (and exports) of fruits and vegetables. In particular, U.S. imports of tomatoes and fresh peppers from Mexico have risen sharply. Imports from Canada have also increased but from a smaller base. Mexico and Canada now account for about one-half of all U.S. produce imports ( Table 2 ). Rising consumer demand has also influenced imports, given the year-round availability of a wider diversity of consumer choices, including new products, varieties, and colors and hothouse-grown produce.
Since the U.S.-Chile FTA entered into force in 2004, Chilean imports—particularly imports of fresh fruits and fruit juices—have continued to increase ( Table 2 ). Most imports from Chile, however, continue to be supplied during the U.S. off-season. Imports under the U.S.-Dominican Republic-Central American (DR-CAFTA) FTA, which entered into force in July 2006, were expected to be limited since many of these countries already had duty-free access to the United States under previous trading arrangements, such as the Generalized System of Preferences (GSP) and the Caribbean Basin Economic Recovery Act. Imports under DR-CAFTA have increased, particularly imports of tropical fruits and vegetables but also other fresh fruits.
Previously, some U.S. produce growers had complained that some FTAs were allowing for greater access to the United States without creating equal U.S. access to foreign markets, and they further claimed that with each FTA the U.S. produce sectors had been negatively impacted through higher imports, lower prices, and a growing trade deficit. More recent statements by industry representatives, however, acknowledge the need to continue "leveling the playing field" of specialty crop exports and imports while also recognizing gains from opening up markets for U.S. exports in global markets in China and elsewhere. Industry representatives as well as the Agricultural Technical Advisory Committee (ATAC) for Trade in Fruits and Vegetables, a USTR advisory group, have stated their general support for the Trans-Pacific Partnership (TPP) Agreement, an FTA involving the United States and several other countries. An investigation by the U.S. International Trade Commission (USITC) reports that TPP would benefit the U.S. produce sectors through reduced phytosanitary barriers to trade and improved market access.
section_title: Global Competition
paragraphs: Among the leading U.S. fruit and vegetable import suppliers, China and most European countries do not benefit from preferential import treatment under current U.S. trade laws. However, fruit and vegetable imports from these countries are growing, partly because of their lower costs of producing, packing, and/or processing fruits and vegetables, compared to producers in the United States. Among many developing countries, lower costs are generally associated with lower overall production and input costs, particularly for labor. Among EU countries, lower costs largely are a function of farm subsidies and payments along with other forms of government support for fruit and vegetable production, as part of the Common Agricultural Policy.
For example, in China, average farm-level costs are low because the majority of farm production is labor-intensive on small-scale, low-technology operations, using little or no mechanized inputs. Generally, labor is abundant and costs are low. Marketing costs for produce also are low, given only basic packing and packaging techniques, and lack of uniform product sizes and grading standards. At modernized facilities, certain capital and production technology costs are higher, but per-unit labor costs and overall input costs still remain much lower than in the United States. Given such differences, available cost data show that average per-unit production costs in China for tomatoes, peppers, and citrus are roughly one-tenth those in the United States. China remains the world's largest producer and exporter of many types of fruits and fruit juices.
By comparison, U.S. production costs are relatively high and generally increasing due to rising costs for energy, transportation, labor, and other farm inputs. In the United States, farm labor accounts for 42% of the variable production expenses for U.S. fruit and vegetable farms (although labor's share may vary depending on the commodity). Most fruits and vegetables are fragile and perishable and must be hand-picked, which limits opportunities for mechanized harvesting. In addition, historically, many U.S. farmworkers have been largely unauthorized, and increased enforcement of immigration laws is resulting in labor shortages in some production areas, especially for harvesting tree fruits and specialty row crops. As a result, immigrant guest worker programs have been a growing priority for U.S. produce growers. Higher production costs in the United States might also be due to a generally more stringent regulatory regime—e.g., workers' compensation requirements; air, water quality, and land use regulations; and pesticide application and registration. Studies have shown that such regulations can be costly to producers, particularly in California, where a large share of the nation's fruits and vegetables are grown.
Farm costs in the EU also are relatively high. However, fruit and vegetable producers in most European countries directly benefit from support programs that effectively offset their production costs and allow them to become competitive on world markets. The EU's fruit and vegetable subsidies vary by commodity, but often include direct farm payments, compensation for further processing, co-financing of operational funds for producer organizations, export subsidies, promotional aid, and other types of support and financial aid. Commodities that benefit under such programs include tomatoes, cauliflowers, stonefruit, olives, grapes, citrus, eggplants, apples and pears, among others. The total value of support notified to the World Trade Organization (WTO) for EU's fruit and vegetable sector (including olive oil) is estimated at about $39 million (€30.8 million) for the 2012/2013 marketing year. The EU wine sectors received another $809 million (€646.8 million) in support. This support includes direct product-specific support, which is considered to be "production distorting" by the WTO and is subject to reduction commitments. Comparable expenditures for the U.S. fruit and vegetable sectors were negligible. Other nonproduct-specific support and other indirect support is not included in these estimates.
In the United States, fruit and vegetable producers do not directly benefit from traditional federal farm support programs that might help offset their production costs. However, they may benefit indirectly from certain government research and farm assistance programs that are generally not considered "production distorting." The European Commission has been implementing reforms to the current subsidy program for fruits and vegetables that could increase the sector's market orientation. Even with reforms, the EU's program would continue to provide government-funded income support and risk protection not similarly afforded to U.S. producers.
Most developing countries do not directly support their fruit and vegetable production. However, some have government-funded programs that help farmers obtain specific varieties, adopt better farming practices, provide research and agricultural extension services, promote exports, and provide market information. In some countries, preferential policies and support exist at the local government level, and may include production subsidies or income guarantees, or assistance with start-up costs. In particular, there has been rising concern about unfair competition and support within China's agricultural sectors. Although not involving fruit and vegetable production, the Office of the United States Trade Representative (USTR) has filed a complaint on behalf of U.S. farmers alleging that China is not meeting its WTO commitments for rice, wheat, and corn.
Previous USITC investigations have highlighted the increased competitive market and trade pressures on U.S. fruit producers from lower-cost foreign fruit and vegetable producers (such as those in China, Thailand, Chile, Argentina, and South Africa) as well as from countries with subsidized fruit and vegetable production (such as in the EU, including Spain). Import injury investigations initiated by the United States further highlight concerns that some countries might be supplying imports at prices below fair market value. Since the 1990s, dumping petitions filed by the U.S. fruit and vegetable sectors have included charges against imports of fresh tomatoes (Canada, Mexico), frozen raspberries (Chile), apple juice concentrate (China), frozen orange juice (Brazil), lemon juice (Argentina, Mexico), fresh garlic (China), preserved mushrooms (China, Chile, India, Indonesia), canned pineapple (Thailand), table grapes (Chile, Mexico), and tart cherry juice (Germany, former Yugoslavia). Many of these petitions were decided in favor of U.S. domestic producers and resulted in higher tariffs being assessed on U.S. imported products from some of these countries.
section_title: Non-Tariff Trade Barriers
paragraphs: In addition to tariff-related barriers to trade, market access of agricultural products may be restricted by non-tariff trade barriers, which may limit both U.S. exports to and imports from other countries. Non-tariff trade barriers vary widely by importing country and commodity, and may include, but are not limited to, import and inspection requirements, safety and product standards, and requirements regarding inputs, production, processing, and mitigation. Generally, individual country requirements are provided for under WTO agreements that allow governments to act on trade matters in order to protect human, animal, or plant life or health, provided they do not discriminate or use restrictions as disguised protectionism.
There are two specific WTO agreements dealing with food safety and animal and plant health and safety, and with product standards in general: (1) the Agreement on Sanitary and Phytosanitary (SPS) Measures, and (2) the Agreement on Technical Barriers to Trade (TBT). The SPS Agreement is designed to protect animals and plants from diseases and pests, and to protect humans from animal- and plant-borne diseases and pests, and food-borne risks. The TBT Agreement covers technical regulations, voluntary standards, and procedures relating to health, sanitary, animal welfare, and environmental regulations. Actual SPS/TBT requirements span across several broad categories and types, but tend to vary widely depending on the commodity and the importing country (as shown in the box on page 11 ).
Among the more common SPS/TBT examples for produce imports and exports are restrictions due to pest or disease concerns, and requirements specifying certain post-harvest treatment and fumigation. Other requirements that reportedly have inhibited U.S. fruit and vegetable exports to some countries are phytosanitary requirements, food safety protocols, and marketing standards. A summary of the current U.S. concerns regarding SPS and TBT issues across all agricultural commodities and U.S. trading partners is provided in annual reports compiled by USTR. Other background information is available in CRS Report R43450, Sanitary and Phytosanitary (SPS) and Related Non-Tariff Barriers to Agricultural Trade .
A summary of some of the reported SPS/TBT barriers to U.S. produce exports follows:
disease transmission —e.g., fire blight, brown rot, canker, potato wart, fungus, among others, and other unspecified diseases; pest transmission —e.g., coddling moth, golden nematode, fruit flies, moths, among others, and other unspecified quarantine pests; chemical and pesticide residues —e.g., methyl bromide, hydrogen gas; also Maximum Residual Levels (MRLs) for certain pesticides; treatment and mitigation requirements —e.g., chemical and other treatment options, including fumigation and quarantine; restrictive import and administrative procedures— e.g., specific inspection requirements for import; other administrative requirements —e.g., protocols, risk assessments, waivers, licenses, import tolerances, packaging requirements; import bans on products from specific producing areas —e.g., because of specific pest or disease concerns particular to a region; import bans on production inputs —e.g., nursery stock, seeds; product and/or processing specifications —e.g., restrictions on the use of antimicrobials, sulfur dioxide, sorbic acid, potassium sorbate, biotech and genetic materials, wax coating, etc.; and health risks— depending on product and perceived risk.
Non-tariff barriers to trade remain a key concern to U.S. produce growers. For example, under the U.S.-Korea FTA, despite tariff liberalization and increases in tariff-rate quotas for many fruits and vegetables, phytosanitary barriers have restricted U.S. exports to Korea of most key fresh fruits, including apples, pears, peaches, and citrus. Also, an ongoing dispute has limited exports of U.S. fresh potatoes to Mexico, which have currently only been shipped within a 26-kilometer zone inside the U.S.-Mexico border. Similar restrictions and other technical barriers also have limited U.S. fruit and vegetable exports with other key U.S. trading partners, including Argentina, Australia, Brazil, Canada, China, EU, India, Israel, Japan, Korea, Mexico, New Zealand, South Africa, Taiwan, and Venezuela. Aside from governmental requirements, retailers in some countries have developed required standards and practices and require certification as a prerequisite for doing business. For example, EU's retail-based GLOBALGAP (formerly known as EUREPGAP) for fruits and vegetables specifies a list of requirements regarding traceability; recordkeeping; varieties and rootstocks; site history and management; soil and substrate management; fertilizer usage; irrigation; crop protection; harvesting; post-harvest treatments; waste and pollution management; recycling and reuse; worker health, safety, and welfare; environmental issues; complaint form; and internal audits.
However, many U.S. trading partners point to U.S. phytosanitary and other technical requirements as possible barriers restricting imports of these same commodities from other countries. In the United States, USDA's Animal and Plant Health Inspection Service regulates fresh produce imports through phytosanitary certificates, importation rules, and inspections. U.S. imports of some fresh fruits and vegetables are also subject to federal marketing orders that require written permits for imported fresh produce or create mandatory grade, size, quality, and maturity requirements that apply to domestic and imported products. 
section_title: Seasonal Supplies
paragraphs: As consumer demand for fruits and vegetables has grown, the United States has become a growing market for off-season fruit and vegetable imports. Most counter-seasonal trade occurs between the Northern and Southern Hemisphere countries, which often tend to have opposite production cycles. Improvements in transportation and refrigeration also have made it easier to ship fresh horticultural products. Counter-seasonal U.S. imports of fruits and vegetables are supplied by Chile, Argentina, Australia, and South Africa, but also to some extent Mexico and some Central American countries.
Counter-seasonal imports from these countries are said to complement U.S. production of fresh grapes, citrus, tree fruits, and berries. However, technological and production improvements are further influencing this trend. In particular, the development of early- and late-maturing varieties has expanded U.S. production seasons, allowing producers to grow many types of fruits and vegetables throughout the year. As the U.S. production season has expanded, the winter window for some imports has narrowed. As a result, imports of some fruits and vegetables are directly competing with U.S. production. These include fresh tomatoes, peppers, potatoes, onions, cucumbers, melon, citrus, grapes, apples, and other tree fruits. Imports of processed fruit and vegetable products, such as fruit juices and various processed fruits and vegetables, directly compete with U.S. processed products year-round.
Imports of counter-seasonal fruits and vegetables are generally considered to have a positive impact on U.S. consumer demand by ensuring year-round supply and by introducing new products and varieties, which often stimulate additional demand. Other perceived market benefits include lowering costs (given a wider supply network), improving eating quality, assuring food safety, conducting promotions, and reducing product losses. For example, imports of fresh tomatoes may have contributed to increased overall demand by providing for the introduction of new domestic varieties, including hothouse-grown tomatoes, that are valued by consumers for their taste, perceived higher and consistent quality, and wider year-round availability; similarly, imports of peppers, cucumbers, and sweet onions have contributed to increased demand through the introduction of new colors, mini-varieties, and other highly regarded product qualities.
This expansion in consumer choice has contributed to overall higher demand for fruits and vegetables. Between 1980 and 2010, per capita consumption of all fresh and processed fruits and vegetables increased from roughly 600 pounds to a high of more than 710 pounds in the late 1990s, and dropping back to about 650 pounds in 2010. Gains in consumption, in turn, necessitate the need for year-round supplies, resulting in higher counter-cyclical import demand. During the period from 1980 to 2005, imports as a share of total domestic consumption nearly doubled from about 27% to nearly one-half for all fresh fruits, and more than tripled from 8% to about 25% for all fresh vegetables ( Table 3 ). These averages mask even greater import gains for some commodities. Imports of grapes, asparagus, and garlic, for example, accounted for roughly 10% of consumption in 1980 and altogether now account for at least 50%. More recent USDA estimates show continued growth in imports as a share of all fruit and vegetable consumption in the United States. 
There also is concern from some that the availability of imports may be lowering prices for fruits and vegetables because of increasing overall supplies. However, producer prices paid for fresh fruits and vegetables have remained strong and have generally tracked overall increases in food prices, although price changes may vary for individual commodities. 
section_title: Other Market Factors
paragraphs: Among other market factors widely known to contribute to shifts in global agricultural trade are exchange rate fluctuations and structural changes in the U.S. food industry, including increased U.S. overseas investment and diversification in market sourcing by U.S. companies.
Generally, as the dollar depreciates against foreign currencies, U.S. exports become more competitive and relatively less expensive than commodities produced domestically in the importing country, indicating a subsequent increase in price competitiveness for U.S. exports or a relative increase in import prices. Conversely, as the U.S. exchange rate appreciates (stronger dollar), U.S. exports may become less competitive or relatively more costly. Information from USDA's Agricultural Exchange Rate Data Set indicates that as the U.S. dollar has steadily depreciated each year since 2002, U.S. agricultural products, including fruit and vegetable exports, have likely become more price competitive. However, the extent to which this will actually result in reduced prices on imported products in a foreign country will ultimately depend on how much an exporter or importer is willing to pass on to customers. Monetary policies within a country, such as China's fixed exchange rate, may also affect its export potential by influencing relative price differences between countries. Further appreciation of the Chinese exchange rate could make imports more affordable, thus raising U.S. agricultural exports.
Other factors reportedly influencing produce trade are evolving business practices in how produce is marketed and sold. A USDA study highlights some of these factors for the produce industry. They include increased consolidation and concentration in the retail and shipping sectors, and the emergence of new industry trade practices including increased use of fee-based services, additional packaging and certification requirements, increased use of contract and marketing agreements with buyers, and development of emerging technologies and improved transportation. The extent to which these factors may be influencing the individual produce sectors varies by commodity and also by marketing channel (e.g., retail versus food service sectors). Structural changes in the U.S. food industry are further influenced by other economic and market changes that are occurring, including increased diversification in supply sourcing and increased foreign investment and global integration by U.S. agribusiness firms.
A growing share of U.S. fruit and vegetable trade (both imports and exports) is carried out by U.S. and foreign multinational companies or enterprises. These companies may produce the products they trade, while some may only further process products and some companies only trade the products of other firms. Among the reasons why companies choose to extend their businesses globally are to build a global supply base to ensure continued, year-round supplies to meet demand, but also to source lower-cost production in countries with relatively lower input and technology costs, particularly for labor. These trends may have been facilitated by the cross-national economic and financial integration that has followed bilateral and multilateral agreements among countries.
The increasing importance of multinational companies and their role in international trade complicates an analysis of global trade statistics. This includes cases where a U.S. company has subsidiaries located overseas, where products are produced and processed, but marketed under the company's own branded labels; in other cases, a U.S. company may import foreign processed products made from U.S.-exported raw material abroad only to be re-imported to the United States as finished products. For example, a recent USITC import investigation highlights how U.S.-based Dole Food Company owns and operates fruit canneries in Thailand that rely largely on imported fruit from the United States to produce canned peach, pear, and mixed fruit products, which are repackaged into plastic jars and cups in Thailand, and then re-exported back to the United States in the form of retail-ready products. Thailand's competitive advantages in producing canned fruit are based primarily on relatively inexpensive labor and technological investments provided by Dole Food Company, which accounts for the majority of Thailand's peach and pear canning industry through its subsidiary Dole Thailand Ltd. Thailand is currently a leading global exporter of canned peaches, pears, and fruit mixtures, despite its insignificant domestic production of fresh peaches and pears.
Many U.S. companies are implementing business strategies that source complementary fruit and vegetable products globally, which some argue may compete with domestically produced product. An import injury investigation brought by U.S. mushroom processors highlights competition concerns by some domestic producers about competition from imports of transnational production by U.S.-based multinational companies. Among the marketers of preserved mushrooms participating in the case was General Mills, Inc., which imports a range of food products produced and processed by its subsidiaries overseas (in Indonesia and India among other countries), including preserved mushrooms that are marketed under its Green Giant brand. Among the reasons General Mills officials cite for establishing overseas operations are year-round product availability and lower labor costs.
Some companies do not own and operate foreign operations, but instead enter into licensing arrangements with other foreign companies who produce, pack, or process products, which are marketed under the company's own branded labels and either sold in the United States or in other foreign markets. Examples of such firms were described in another USITC import investigation into the global sourcing strategies among the major global suppliers of fresh oranges and lemons. Reasons cited by some U.S. produce companies for implementing global business strategies include the desire to source complementary fruit and vegetable products globally to meet year-round demand, reduce processing costs, and build an international customer network and brand recognition.
section_title: Congressional Action
paragraphs: Starting in 2005, the Specialty Crop Farm Bill Alliance began promoting recommendations for the 2008 farm bill, initially through the efforts of the United Fresh Produce Association and a number of specialty crop organizations nationwide. The alliance's goal has continued to work toward enhancing the competitiveness of U.S. fruits, vegetables, tree nuts, and other specialty crops by promoting specific programs and provisions as part of the periodic omnibus farm bill, including the most recent 2014 farm bill.
In the buildup to the 2008 farm bill (Food, Conservation, and Energy Act of 2008, P.L. 110-246 ), concerns over the trade situation for fruits and vegetables, among other production issues, contributed to demands by the U.S. produce growers that Congress consider expanding support for domestic fruit and vegetable growers in farm bill legislation. Historically, fruit and vegetable crops have not benefitted from the federal farm support programs traditionally included in the farm bill, compared to the long-standing support provided to the main program commodities (such as grains, oilseeds, cotton, sugar, and milk). The 2008 farm bill contained a horticultural title that included new and expanded provisions for specialty crops and organic production. These programs and provisions were reauthorized and in some cases expanded as part of the 2014 farm bill (Agricultural Act of 2014, P.L. 113-79 ).
Among the farm bill's key trade-related provisions are those that specifically address SPS/TBT issues in the specialty crops sectors, as well as those that generally address export market promotion and barriers to U.S. trade:
Market Access Program (MAP). Reauthorized MAP funding to encourage domestic exports, and included an amendment to cover organic products. MAP funds cost sharing of foreign market promotion activities. Technical Assistance for Specialty Crops (TASC). Reauthorized TASC program to address SPS and technical barriers to U.S. exports, and required an annual congressional report describing factors that affect specialty crops exports. Eligible projects include seminars and workshops, study tours, field surveys, pest and disease research, and pre-clearance programs.
Both the 2008 and 2014 farm bills also provided for a range of other programs and support that generally support the specialty crop sectors but may also enhance exports and trade, including expanded plant pest and disease management and detection; increased collection of market data and information; and increased specialty crop food safety and related research issues, among other provisions. Often, farm bill legislation might also amend marketing orders governing the grades and standards for some commodities and requiring imports to meet similar standards. 
Information on these and other farm bill provisions directed to the specialty crop sectors is in CRS Report R42771, Fruits, Vegetables, and Other Specialty Crops: Selected Farm Bill and Federal Programs .