Choose Love (formerly Help Refugees) is a UK-based non-governmental organization (NGO) which provides humanitarian aid to, and advocacy for, refugees around the world. In 2016, it became the largest grassroots distributor of aid in Europe.
 Choose Love is not registered as an independent charity in the UK, it operates as a "restricted fund under the auspices of Prism the Gift Fund".
 Help Refugees grew "accidentally" out of a social media campaign organised by radio presenter and writer Lliana Bird, TV presenter and writer Dawn O'Porter, and artist management assistant Josie Naughton to help one of Bird's friends collect donations and funds to support refugees in the so-called Jungle camp in Calais.
 In August 2015, Bird and Naughton offered to help Bird's former acting teacher, Tom Radcliffe, who was aiming to raise £1,000 and a van-load of donations to drive from the UK to Calais. The two women met with O'Porter and decided to use the hashtag #HelpCalais to raise awareness of the crisis and to help raise funds. They used their social media followings and celebrity contacts to spread the word and were overwhelmed with the response: within days the group had raised enough material donations to warrant finding a storage space, which was donated by Big Yellow Group. Dani Lawrence, who runs an import company with her husband and whose father was a Moroccan refugee, offered to help coordinate getting the donations to Calais. A week after the campaign started, the image of two-year-old Syrian Alan Kurdi was in the news and donations increased exponentially as people became more aware of the so-called European migrant crisis. Bird's sister, who was volunteering from Tel Aviv as supply manager and had set up an Amazon wish list of items needed in the camp in Calais, recounts, "I keep putting on 100 pairs of boots, 200 sleeping bags, 300 tents, and they keep disappearing" - initially, she thought there was a glitch with the wish list, but "realised that they were disappearing because people were buying them". The Big Yellow Group contacted the campaign organisers to inform them that 7,000 packages had arrived in a day. With only six volunteers sorting the donations, the women made an appeal on social media for more; the organisers fed those who turned up by again asking for support, to which Domino's Pizza and Nando's responded.  The group now had 15 storage rooms.
 Bird, Lawrence, Naughton, and O'Porter visited Calais to work out how they could get the donations to the right place to help people there, expecting to find large NGOs like the Red Cross or the UNHCR. No large NGOs were there, but their encounters with people living in the camp and individuals dedicated to supporting those people (like Liz Clegg, a former firefighter from Glastonbury who was organising food and aid and would later establish a women's and children's centre) encouraged them to work with individuals already there to find a solution.
 Returning to Calais on 15 September, the women hired a warehouse in which to store donations. In a DIY store while looking for shelving for the warehouse, Lawrence met a stranger from Ireland who had raised £5,000 to be used in Calais buy didn't know what to do with it: they offered to pay for the shelving, which came to £900. As more volunteers arrived to help, Help Refugees began efforts to build temporary shelters at the camp, distribute goods and provide other services that were not being catered for sufficiently, working with local associations where possible. The group were involved in receiving, sorting and distribution of donations, shelter construction, and camp census taking. Friends of the founding women moved to France to help, organising volunteers and shelter allocations for refugees, for example. The number of donations and volunteers increased and a larger warehouse was found.
 Bird, Lawrence, Naughton, and O'Porter were mostly working from Lawrence's home in London, fitting things around their jobs. Lawrence had effectively given up working on her business and Bird dialled back her media work to focus on the charity.  By January 2016, Naughton quit her job with Coldplay to focus on Help Refugees. Lawrence describes them as "the accidental charity". Naughton and Bird ran Help Refugees together from 2015-2018. Bird left Choose Love in 2018. Today Naughton is CEO and Lawrence remains a director.
 In October 2015, there was an increase in migrant arrivals in the Moria Refugee Camp in Lesbos, Greece, and disease was breaking out. Help Refugees put out a message asking for doctors to go there and offering to pay for flights and accommodation if they could stay for more than a week. They managed to fund 30 doctors. By June 2016, Help Refugees was supporting 26 projects across Europe.
 Since 2015, Help Refugees has helped more than 722,500 people across the world.
 Choose Love is not an independent charity but a "collective fund" managed by Prism the Gift Fund, which is a registered charity in the UK. According to Prism: “founders [of Collective Funds] are accountable to Prism in all their activities, and Prism has full control of all financial flows”.
 Prism the Gift Fund was established in 2005 with the clear vision to increase the flow of funds into the charitable sector by creating efficiencies. Prism is expert in administering the giving of High Net Worth Individuals, groups of donors and established foundations. Prism helps organisations with legal and financial issues, and "back-office support". 
 Corporate Watch raised concerns over the lack of transparency around Choose Love's and Prism the Gift Fund's relationship, especially around the decision to leave Northern France in 2021.
 In January 2021 the organisation changed its name from Help Refugees to Choose Love, saying the former had served the organisation well but that the new one better reflected what the organisation aspired to be: "We want a world of love, welcome and justice – not just charity". The organisation had already been operating in the United States as Choose Love.
 In November 2021 Choose Love announced on instagram it would stop funding to all organisations, apart from ECPAT International and Safe Passage UK, in Calais and Dunkirk by the end of the year.
 The decision to leave Northern France led to criticism of celebrity philanthropy. In December 2020 Corporate Watch published an investigation into the reasons for Choose Love's decision based on interviews with former employees at Choose Love.
 In May 2020 Choose Love contacted partner associations in Calais warning them that distributing or discussing "Safety at Sea" leaflets could be "regarded as criminal offences". Choose Love then told partner organisations to sign a "Memorandum of Understanding" promising not to "carry out activities which risk breaching the law." Watch the Channel, disputed the position, Choose Love replied: "We are unable to fund organisations distributing leaflets of this nature."
 In December 2021, The Times published an article containing allegations of workplace bullying at the charity and the mishandling of a rape allegation from a Choose Love employee by the charity's leadership. 
 In December 2022, an open letter from 12 ex-Choose Love employees alleged that the charity’s leadership had presided over a ‘toxic work culture’ in which staff and volunteers felt ‘disposable.’
 The Guardian chose Help Refugees as one of the partner charities for their 2016 Charity Appeal.
 Help Refugees' census of the Calais refugee camp received media coverage across the globe.
 A BBC documentary Calais: The Last Days Of The Jungle featured interviews with several Help Refugees staff and volunteers.
 Celebrities who have endorsed, advocated, partnered and performed for Help Refugees and their fundraising events include Phoebe Waller-Bridge, Jude Law, Tom Odell, and Pamela Anderson.
 In June 2017, Help Refugees partnered with London's V&A for Help Refugees: Our Shared Future, a series of discussions in their Lecture Theatre to launch the 2017 Refugee Week.
 At a fundraiser in November 2015, Help Refugees launched 'Choose Love' T-shirts, created by British designer Katharine Hamnett. Profits from the T-shirts - now sold by UK online retailer ASOS - are donated to Help Refugees. In 2017, Help Refugees launched series of Choose Love music event fundraisers which has included club nights hosted by electronic music website Resident Advisor.
 In November 2017, they launched a Choose Love pop-up shop in Soho, London, and an accompanying website, where people could purchase essential items for refugees in the guise of Christmas presents. In the run-up to Christmas 2018, a second Choose Love store opened in New York City, while an art work donated by Banksy was on display and available to be won in the London shop.