Google TV was a smart TV operating system from Google co-developed by Intel, Sony and Logitech. It launched in October 2010 with official devices initially made by Sony and Logitech. Google TV integrated the Android 3.0/3.2 operating system and the Google Chrome web browser to create an interactive television overlay on top of existing online video sites to add a 10-foot user interface, for a smart TV experience.
 Google TV's first generation devices were all based on x86 architecture processors and were created and commercialized by Sony and Logitech. The second generation of devices are all based on ARM architecture processors and with additional partners including LG, Samsung, Vizio and Hisense. In 2013, more second generation Google TV-supported devices were announced by new partners, including Hisense, Netgear, TCL, and Asus, some of which include 3D video support.
 Google TV was succeeded in June 2014 by Android TV, a newer platform which shares closer ties with the Android platform and has a revamped user experience integrating with Knowledge Graph, and providing casting support from mobile devices. As of June 2014, the Google TV SDK is no longer available, ending any future software development for existing devices and effectively deprecating the platform. The "Google TV" branding has since been used as a replacement for Google Play Movies & TV, and to refer to a user interface used on newer Android TV devices (such as Chromecast with Google TV).
 Google TV leveraged many of Google's existing products. Google TV's operating system, a customized version of Android 3.0/3.2 designed for TV, provided the underlying foundation, allowing developers to create applications that extended the system's functionality. Google's Chrome browser provided a gateway to the Internet, allowing consumers to browse web sites and watch television in tandem. Consumers could access HBO, CNBC, and content from other providers through the Chrome browser. Android and Apple smartphones and tablet computers could be used as remote controls for Google TV. Google TV products shipped with wireless remote controls with a full QWERTY keypad. An update in November 2011 allowed access to Google Play and enabled search to find content from live TV, Netflix, YouTube, HBO GO, Amazon, and more.
 Xyologic has compiled a list of the early Google TV apps with the largest number of installations. As of November 2012, the most installed apps were Napster, Pandora Radio and CNBC.
 The Google TV platform was provided by Google to OEMs for incorporation into their consumer products. The first generation of consumer devices were produced by Logitech and Sony. The second generation of consumer devices were produced by Sony, LG (see LG L9 SoC), Vizio, Hisense, NetGear and Asus. The third generation of consumer devices was announced by LG at 2013 International CES, with the announcement of their TV models.
 June 27, 2012
 Cable providers as well as content providers did not participate in the Google TV platform due to it allowing access through a web browser rather than authenticated apps which could enforce geolocation and international copyright restrictions. NBC, ABC, Fox, CBS/The CW and Hulu blocked Google TV enabled devices from accessing their web content through the platform's entire life. As of November 22, 2010, Google TV devices were also blocked from accessing any programs offered by Viacom's subsidiaries.  Of the cable and satellite providers, only Dish Network (formerly Echostar), had embraced Google TV and promoted it by offering customers a discount on the Logitech Revue. In contrast, the Android TV ecosystem has all the major American television networks and streaming providers' apps.
 In January 2014, Google filed a UDRP case against the owner of domain names androidtv.com and xbmcandroidtv.com. The domain names were owned by Exo Level, Inc. and were registered with GoDaddy in November 2006.  In March 2014, Google's case was denied.