You Have Knowledge People Need – Why Aren’t You Sharing It?
By: Brandon B. Keith
Tags: Entrepreneurship, Learning, Education, Creativity, Self Improvement

A New Way to Think About What You Know

Karin is a face yoga teacher. Yes, you heard right. Face…yoga.

She teaches people how to attain healthy skin with facial exercises. Check her out here.

Her brand is wildly popular. She has courses, an ebook, and she even teaches women how to become face yoga instructors.

I had no idea she or this industry even existed. But that matters none.

She found an audience who needed what she could teach.

There’s an important lesson here: What you think about what you know actually doesn’t matter. There are people sharing products, ideas, and skillsets that you probably think are silly. Before you invalidate your idea, let the market tell you first.

Understand that there is value in what you’ve learned and experienced. Even if it feels trivial.

There is money in your brain

Like coins in your couch cushions, you’re probably sitting on tons of valuable things and have no idea.

Do you have a talent that requires you little to no effort or brainpower?

Before I lived in Latin America for 18 months, I didn’t think knowing the English language was all that valuable.

But lo and behold, in some regions of the world, English is a highly sought after skill.

One person’s average is another person’s exceptional. It’s largely dependent upon your location, specific experience, and skill-level.

In Costa Rica, I was able to cash in on my knowledge of the English language. You can do the same with a course or ebook marketed to the right audience.

Feldon Richards has made well over $200K teaching people how to repair iPhones. And he just released his course in May 2020.

At first, like many of us, he didn’t believe he could do it. But he still took a chance on himself and found an audience that needed his expertise.

Here are some platforms to share your expertise:

Gumroad (courses & ebooks)

Kajabi (multi-functional teaching platform)

Amazon (books & ebooks)

Udemy (courses)

Teachable (courses)

YouTube (video courses & instructional videos)

If you execute and keep sharpening your skillset, you could be someone that’s teaching people all over the world in a matter of days.

Nothing you know is worth keeping secret

Rob Kennedy (not the political one) and his siblings grew up without a dad in their life. Although their father had custody and bought them groceries, he’d leave town for weeks at a time.

As a father, Rob’s own upbringing prompted him to create “Dad, How Do I?” — a Youtube channel that teaches fatherless kids and young adults how to do things a dad would teach them.

Essentially, despite the pain he experienced, he created something he needed when he was younger.

He sat on the idea for so long until he finally couldn’t. Now, his channel reaches almost 3 million people.

This is remarkable. But, the impact has nothing to do with numbers.

The fact that he even changed one person’s life was enough satisfaction for him. And you will want to think about what you know in a similar way.

Free yourself of the need to know everything

I’m about to share with you something that might free you from doubt or indecision on sharing what you know. If you’re struggling with the idea of teaching someone else, remember this:

You don’t have to be an expert.

A single mother is searching for, “How to land a $70,000 job in marketing.” A cash-strapped 20-something wants to know what books on personal finance are the best. A young high schooler doesn’t know how to explain to her family that college isn’t for her.

All you have to be is one step ahead of the person you’re teaching to be qualified. There is a designated skill-level for every skill.

If you’re a level-3 in personal finance, you can teach 1’s and 2’s who are just starting out.

Write down what you’ve experienced, what you know, the great books you’ve read, etc.

Once you have the list (and you’ll likely still overlook things), you’ll see just how much expertise you’ve been overlooking.

This is not to say that you need to teach everything. But it’s to give you an idea of what you know and what people might value.

You can teach or share in the format of your choosing

If you’re naturally drawn to writing, an ebook or article will do. If you’re more of a speaker, maybe you’d prefer an Instagram Live or a podcast.

It really doesn’t matter. The point is just sharing.

You can decide based on what you’re drawn to most, and keep expounding on the topic.

Also, not everything you know needs to be monetized. But knowing you can monetize what you know is a mindset worth having.

There are people giving out whole masterclasses for free.

Whichever route you choose, just know, there are options that fit your personality and specific skillset.

You don’t have to be anyone other than yourself to share the knowledge you have with others.