7 Shopify Store Design Mistakes That Are Loosing You Sales
By: Uzair Ahmad
Tags: Entrepreneurship, Dropshipping, Shopify, Entrepreneur

Throughout my journey of helping many dropshippers and after reviewing many shopify stores i noticed some common store design mistakes many dropshippers make that kills their conversion rate.

Avoiding these mistakes will help you close potential sales.

Before i highlight the 7 common mistakes,i want to announce that if you would like me to personally review your Shopify store for free and highlight what things your store lacks that are not getting you sales you can personally reach out to me at uzairahmad9182@gmail.com

Unfortunately, i cannot evaluate everyone’s store so as per first come first served policy only first 200 people will be entertained.

Now without wasting any time lets dive into these mistakes and how you can avoid them.

1)Not Using Good Images On the Store

Good images are key for building a professional looking shopify store.When it comes to store’s images many dropshippers uses images provided by burst by shopify for banners or sliders. It has some good pictures but there is a great collection of better pictures available for free which you can use. Some of the websites from where you can get pictures are

(i) Pixabay

(ii) Pexels

(iii) Unsplash

If you want to take your store images to another level you can also consider buying stock images for as low as $12 a image

2)Not Doing the Header the Right Way

Your header is important. The navigation in your store should be easy. You should have your collection names in drop down menu in header, you should also have your contact us page, about us page and faq page in header. If your theme supports mega menu definitely have a mega menu. Its a lot more professional and will make your store look soo much better.

3)Not Choosing Right Fonts And Color Scheme

Fonts and right color scheme can do wonders. Many do not do competitor research and decide on typography and color scheme randomly which ends up store looking fishy. Research big brands in your niche and take inspiration from them.

4)Not Using Full Potential of the Homepage

If you want to make your store look professional make full use of your homepage. Having these few things on homepage will definitely improve your store’s look

(i) Have collection list section on homepage. It makes user navigation much easy

(ii) Have some banners on your homepage. It will give your store a better look

(iii) Have featured products, best sellers etc section.

5)Not Having Dynamic Checkout Button

Some dropshippers do not have dynamic checkout button(The Buy it Now Button) on product page which results in loss of many sales

6)Using Spammy Trust Badges

Yes trust badges are important for building trust. But bad quality trust badges like icons of mcafee, etc do more harm than good. You can use better trust badges like 30 day money back guarantee,Free Returns, 24/7 support etc.

No need to hire a graphic designer for that.

Free Trust Badge Master is a free app which will display the trust badges of your choice on the product page.No i am not their affiliate,its from my own personal experience.

7)Not Using A Good Theme

Many dropshippers uses shopify free themes and do not invest in a premium theme. Remember a premium theme has a lot of customization options which free themes do not.You are doing real business, don’t be afraid to invest a little money in it if its worth it.If you are hiring a developer to do your store ask him to use premium theme. We always use premium themes for our clients stores. It makes a great difference.

BONUS 1

If you would like to see some of the shopify stores,me and my team have built,reach out to me and i will email you my portfolio(i cannot share their links here publicly as it will disturb the stores’ traffic especially retargeting ads).You can take inspiration from them too.

BONUS 2

If you have any questions or will personally like me to review your store,feel free to reach out to me at Uzairahmad9182@gmail.com.

Good luck🙂