The first App, “Pilly Patch”
By: Krium - Project
Tags: Startup, Marketing, Business, Technology, Innovation

In this text we will talk about economy, productivity, pollution and how to fight it thanks to an effective system that also uses blockchain technology. We will talk about the first piece inserted in the Krium infrastructure capable of storing services that can be used by the mass and able to satisfy real needs. All this concerns “Pilly Patch”, the first mobile app developed by Krium team.

Modern life seems increasingly characterized by exchanges and social interactions aimed at buying goods over the internet. Contemporary society is therefore increasingly inclined to use new technologies to get real economic benefits, combined with a greater choice of useful consumer goods. Pilly Patch has been developed on these thesis and the design of its operating structure is backed by real usage analysis, and its functions are the result of the researches on contemporary problems and it propose to be a valid scenario for those that are going to approach to and/or increase, in a scalable way, the sales. Pilly Patch use high and new levels of logical technical development which are listed below and will be analyzed in detail later.

Pilly Patch project is the mobile app specifically made for the advertising business 4.0. This system allow anyone who creates sponsorship promotion campaigns to gain maximum exposure.

Now, we will analyse, through an example, real usage case scenario where Pilly Patch app can be used effectively

target marketing

“Scenario for Start-Up”:

A young start-up team designed and created some innovative skateboards, targeting this market segment that, actually, is the skateboarders audience. The start-up team planning a marketing campaign could use two different strategies: the first is creating, by a graphic designer, some posters specially designed for being delivered. The brand new start-up team should, then, hire staff whose main task will be to physically deliver those posters at the targeted location, where, actually, is located the audience interested in the product. We would like, now, to focus on three main disadvantages of this system:

The first disadvantages concerns the economic burden; the team will have to pay two human resources, who designes the poster and who actually deliver it.

The second disadvantage concerns the time; in order for the paper leaflet to be effective, you have to run the marketing campaign for an extended period of time.

The third disadvantages concerns the environmental impact of waste of papers.

The second strategy concerns the use of modern technologies whose problems has been already analysed in the White paper on the website.

If the young start-up team used our system, could save time and money, (contributing at the same time to the environmental benefit) because it would be able to deliver virtual posters at the targeted audience locations, (Skateboard parks of any city of the world). The team consequently saves money, used for recruiting staff, that can be invested for other uses. Through this system you can deliver ads in any part of the world. Let’s analyse step by step how the system works: The start-up team, during the registration, chooses the sector it will operate in (clothing, sports, electronics…). This operation filters the research and allows the system to suggest users to most effective area where they should send their campaigns. Subsequently, it sets up location and targeting for a specific area of the city through the maps section (geo-localized sponsorship system). In this specific case, the skateboard parks of the area will be selected. The system now provides the team with a list of all the people who actually use the app in real time, in the area (real time ADV system). We now proceed to the creation of the “digital poster”. Created the poster, you decide whether discounts would work well for certain product for sale or if advertising will just allow to disclose to the user prices and features of the goods. When you decide to send the announcement to the system, the Pilly Patch app retains a small commission for the service, the rest of the amount, which is reserved to invest in the advertising campaign, will be divided in equal amount to those who click, open and visualize the AD for X amount of seconds (users cash income rewards system).

This innovative mechanism offers incentives to open and actually visualise the AD.

The team can choose between two types of sponsorships:

flash ADV system

Programmed ADV system

The flash ADV method allows to deliver a flash sponsorships exclusively to the audience located at that moment in the area selected by those who run an AD campaign. The timer can not be programmed. Therefore, in this case the sponsorship is single-use.

The programmed ADV method allow to select the total time of ADV release, using a timer. All those who keep their devices geo signal turned on, phisically entering in the predetermined area will receive the AD. In this latter case, when the team runs out of funds, the marketing campaign ends up running, if the estimated time of completions ends, the promo campaign ends and the amount of money that hasn’t been returns to the marketers account.

Value proposition:

increase the sales of those who use a marketing campaign

offer an economic and effective services

providing environmental benefits reducing paper leafleting

allow anyone to earn by opening an AD in the app

allow anyone to use the gain made to run sponsorships campaigns

reduce the wasting of time on an AD campaigns

to let anyone to sponsor any good, service or information

“Pilly Patch, the blockchain social network for advertising!”

You can find all the details in the white paper on the site … follow us to stay informed!

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