5 Effective Ways A Copywriter Will Help To Grow Your Interior Design Business Online…
By: Saummya Jauhari
Tags: Saummya Jauhari, Copywriting For Interior, Writing, Interior Design, Copywriter

5 Effective Ways A Copywriter Will Help To Grow Your Interior Design Business Online… Saummya Jauhari Jul 26·5 min read

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You are a Genius.

You are an Artist.

According to Medical News Today, Left-brained people are said to be more:

analytical

logical

detail- and fact-oriented

numerical

likely to think in words

Right-brained people are said to be more:

creative

free-thinking

able to see the big picture

intuitive

likely to visualize more than think in words

Being the creative person that you are- you make your living and support so many other families using both of your left and right brain.

In other words, You know your craft.

With your creative skills, everything was going smoothly until the Pandemic made the situation tough.

When earlier the word of mouth was sufficient to get new clients, now selling this craft online is the need of the hour.

It is not the same as before. And we all know it.

I understand that decoding the online game is tough for you but you would agree that with every passing day it is becoming all the more necessary.

You can talk about your business the entire day, but writing about it can be a big No-No.

And why is that?

Because convincing your clients with written words is not your forte. Simple!

You are a designer and designing your project justifies your talent, not writing about it.

However, looking at the pressing need of the hour I assume that by now, you must have started your website and with wow images must have created your social media profile.

But now you have a new concern- “How to get traffic on your website and gain followers on these platforms.”

Therefore, creating more and more content to attract new clients is getting tough for you.

All you need now is more words and marketing ideas that convince your Ideal clients.

Images are important but they don’t speak about your journey.

What you need is a story and description that your client can understand before they intend to trust you with their homes and money.

This is where you need a Copywriter and not just any copywriter, but someone, especially from your industry.

A Copywriter who understands your Industry will consume less time in understanding your needs and deliver more

A Good Copywriter from your industry can help you in the following ways:

Write an SEO optimized website copy to attract online traffic:

SEO is a process and requires a constant effort

HTML, Keyword Research, Backlinks, Internal Links, Meta Description, White Hat Seo are jargon for you but really important when driving traffic to your website.

You need to adherence to them when writing content for your website.

A copywriter is trained to meet these requirements and is capable of writing not only to drive traffic to your website but also to convert them into your buying clients with their convincing marketing strategy.

A well-written website copy is capable of making you stand out from your competition.

2. Write engaging and well-researched blogs for your website:

Regular blogging helps to keep your website alive and dynamic

Attracting online clients has one simple strategy — make them trust you.

And how do you do that?

By providing them valuable content every time.

By telling them that you have a bunch of information and that they can come to you for a solution whenever they get stuck up.

This confidence allows your readers to convert into your loyal followers and then finally into your paying clients.

3. Can describe your journey while completing a project:

Compilation of work and narrating your journey always play in your favor

Today, when internet is jammed with innumerable luxury and breathtaking images of interiors, a few more on your website, will not be able to wow your client until they understand how you managed to reach them.

Your process, way of working, and the step-by-step journey of turning your client’s dream into a reality will connect you with your prospects’ emotional decision to buy from you.

You would agree that hiring an Interior Designer is a luxury and your client needs a valid reason to spent.

Your project roundup or case study is an ideal way to connect with your client.

Your industry copywriter can help you with just that. With very little brief, they get inside your real experience and write the words that connect with your audience.

A well-written project roundup with the right description of materials and relevant images will make your work, Work for you.

4. Cam write and design effective proposals and presentations:

A strong pitch Is half battle won

Writing a proposal for your prospective client and designing important presentations for the most coveted project can be a task for you and your design team.

The clarity of these presentations is important to avoid any confusion later.

Your industry Copywriter can write these presentations based on your input and make sure that you get results that are accurate and quick.

5. Can help you with other marketing materials:

You need many forms of content to target your client

Good and effective marketing is a crux to be able to grow on any online platform.

A good copywriter is always good at selling.

Your other marketing pieces include brochures, profiles for magazines, flyers, social media posts, and bios.

Marketing your skills the right way and projecting them strongly to your client will do the trick.

Where digital marketing companies only offer you general content, hiring a Copywriter of your industry will work in your favor.

Let me know what you want your copywriter to help you with?