I Took Pinterest Seriously and Grew to 4.8 Million Monthly Visitors
By: Jenn Leach
Tags: Social Media Marketing, Pinterest Marketing, Online Marketing, Digital Marketing, Pinterest

I Took Pinterest Seriously and Grew to 4.8 Million Monthly Visitors

Photo by Souvik Banerjee on Unsplash

It’s no secret, Pinterest can be a real game changer for companies big and small, helping push loads of traffic to websites and increasing brand awareness.

I first started realizing how powerful Pinterest was back in 2014.

After discovering the platform in 2012, a few years later I started experimenting with driving traffic to my online store and I was shocked at the results.

It worked!

All I had to do was pin my product photos to the platform with a catchy headline and caption. Then, it circulated throughout Pinterest driving customers back to my store.

Today, the Pinterest game is a lot different but it’s still a great traffic driver for your business.

Here’s how I grew my account to 4.8 million monthly visitors (it’s actually 5 million as I write this) once I started to finally take it seriously again.

Pinterest.com

Pinterest.com

My Love Hate Relationship with Pinterest

Like with many platforms, if you pay attention, you can sometimes figure out the secret sauce to get the best results possible.

For Pinterest, first it was group boards.

Next, it was pinning daily.

Then, it was direct pinning to the platform where you upload your image to Pinterest instead of pinning from a site.

And then video pins, then idea pins, on and on.

Through all this, I broke up with Pinterest a bunch of times.

All the changes were getting so frustrating. It really felt like I could not win!

I’d get really amazing results using the current “tactic” to drive traffic, then an algorithm change and boom, back to the drawing board.

They definitely keep you on your toes but if you stay loyal to Pinterest, you’ll definitely be rewarded in the end.

When Things Changed

I’m a fan of Pinterest as a non-business user.

If I stop using it to drive traffic to my business or my clients’ companies, I’ll still continue to use it for myself.

It’s a visual search engine and as a visual person, it’s a great way for me to search online for questions I have like finding a vegan meal recipe for dinner.

Pinterst.com

How I Drive Millions of Monthly Visitors to My Pinterest Account

I pin everyday.

Yes, everyday, including weekends.

I pin video pins mostly.

Following relevant users in my niche is still a part of my growth practice. I try to respond to all comments and questions, the best I can.

And I just continue to stay active.

The biggest thing is consistency.

You may not need to pin daily like me but pinning weekly or monthly, just staying active with the platform will pay off.

You really don’t need to do anything else other than this to have your followers grow but, the best thing about Pinterest is that you don’t need a high follower account to get results.

Pinterest Success Story

One of my biggest successes was taking a brand new Pinterest account and startup business, growing it to over 500,000 monthly visitors on Pinterest and $14,000 in revenue in 45 days. This was under 1,000 followers on Pinterest!

So, as you set out to start driving traffic using your Pinterest account, focusing on your followers isn’t necessarily the direction you need to take.

Key Takeaways

Pinterest can be a huge traffic driver.

Take it as seriously as you would Google for organic traffic and you might start to see your traffic numbers rise.

Here are some more of my best practices:

Get a free Pinterest Business Account (the data, analytics and tools you get with your account are invaluable to help you get true insights on your Pinterest performance)

Set up rich pins (instructions here)

Pin high quality vertical images (with text overlay, if appropriate)

Don’t be afraid to follow all your favorite Pinterest accounts

Do NOT go crazy on the platform from the start, as it might falsely flag your Pinterest account as spam. Start slow with pinning (up to 5–10 per day) and following accounts (up to 5–10 per day).

For pin creation I use Canva (there’s a free version but I have a Pro account)

Practice Pinterest SEO (use their search bar autocomplete feature to see what search terms pinners are using)

Example:

Write a catchy pin headline and keyword-rich caption

These tips will definitely help but, the biggest thing with Pinterest is to just be consistent.

Good luck!