How to Improve Your Social Media Engagement
Tags: Social Media Marketing, Bio Link, Marketing Strategies

Whether you’re looking to grow your personal social media pages or build a brand, you are definitely going to need to improve on how you use these platforms. Facebook, Instagram, Twitter, YouTube, Snapchat etc., are great sites to maximize on. The trick is to ensure that they are linked and that your posts on each page are synonymous with your brand. So, how easy is it for your brand to have a thriving and engaging presence on social media? Check out these tips and resources you can use to grow your online profile.

Identify Your Niche

Begin by thinking out your social media strategy. This may be more difficult than it sounds. One great place to start from is by setting your SMART goals. Suppose your goal is to showcase your fashionable lifestyle, meaning you will be taking photos, videos and even making opinionated blog posts once in a while. Set goals on how you will go about this: let them be specific, measurable, achievable, relevant and within certain timelines. Once you’re ready to post, you’ll find out that perhaps the photos do better on Instagram, videos on YouTube and perhaps the blog posts are better on your website. How do you link all these up, for example, when your profile can have only one Instagram bio link? Try Joy.link, which is an alternative that allows you to create a link that has all the other links in one spot.

2. Identify Your Audience

Who is the consumer of your content? Which platform offers you the most engagement from your consumers? Check out the back end of your Instagram page in order to get the true analytics. As you go through them, it is important that this particular audience online that relishes in your photos are also aware of your videos on YouTube and articles on your website. This is where you need tools to link your different sites. You may be familiar with Linktree, Linkfire and perhaps Tap. Bio, but there’s a more effective alternative that is 100% free, has no paid features and is also available in Asia! At least your Asian audience will have access to your collection of links.

3. Be Real

As much as you may be trying to be professional and formal, try to have a human touch. A mistake that some brands make is posting as faceless corporations with no personalities at all. It is better to get people to know and interact with your company at a one-on-one level. This much-needed connection is crucial since your audience is more likely to engage, knowing that they will get some sort of response. While your LinkedIn page may be posting research findings, you can link your photos of your office staff members doing a Christmas routine dance.

4. Seek Relationships, not Followers

Remember that it is more important to have 1000 followers who interact with each post you make instead of 10,000 followers who ignore your every post. Remember, your brand is on social media, where you are expected to be social, not just make announcements. Answer questions promptly, consider replying when people comment on your content and start conversations with other pages too. On most sites, you can turn your personal page into a business page to unlock more capabilities, such as preset responses.

5. Make an Editorial Calendar

This is simply a schedule to guide which posts you post on which social media platform. Consistency is key, so you do need to plan in advance in order to maintain the momentum. Since you have already gotten your audience to click your Instagram bio link, it is important to make sure that each link is updated with your latest content so that it is not redundant. As a result, don’t forget to include each site in the calendar and keep them synonymous.

6. Automate

This comes in handy, especially when running several social media pages at the same time. Instagram allows you to post to Facebook automatically whenever you make a post. This is not the case with other social media pages. Whenever you post a tweet that your other social media followers may not be privy to, having our premier product Joy Link will lead them to your Twitter profile. This saves you the time you will spend editing the link in your bio whenever you tweet or make a blog post.

7. Optimize Your Account Information

This can be done by the photo you choose as your profile picture, your captions, headers, keywords and of course, the links to your other platforms. As mentioned earlier, link collection tools come in very handy here. Utilize posts, stories and IG TV on Instagram when posting content in order to maximize the app. The same goes for Facebook statuses, posts, groups, pages and communities.

8. Make Your Presence Known

While you may have put in a lot of work in curating your content, the larger part of your target audience will still not come across it unless you market it. Apart from using Joy Link and other alternatives on your bio description to market your other pages, add your links to your email footer and even website homepage. This type of cross-promotion is likely to grow your social media pages before you even place an ad. However, where there is a need to, don’t be afraid to pay for advertising. Consider paid partnerships with micro and macro-influencers or promoting your own posts via the site’s available advertising options.

9. Stay Active

As mentioned before, consistency is key. Keep creating fresh content that will keep your followers engaged daily. This may be quite a task, but there are tools to help you. Stick to your schedule and automate posts to save time and the energy needed to post. Find ways to be more creative so as to not be redundant in your posts. At the same time, try to keep up with trending topics and fun challenges that align with your brand to keep your page relevant. Lastly, allocate some time daily just to respond to comments and queries to your posts.