135 Conversion rate Optimization Case studies
By: Hupport Appointment Scheduling Software
Tags: Conversion Rate, Case Studies, Hupport, Cro, Optimization

For the SaaS businesses, there are only two ways for these companies to enhance their profit such as:

- By generating more traffic for their website with the growth strategy strategies.

- By converting the existing traffic into the strong leads with the CRO strategies.

Therefore, to generate more revenue, these are the two essential elements which need to be considered for their overall growth. Here, we have come up with the comprehensive list of 138 conversion rate optimization strategies- case studies which helps your SaaS business to achieve their long-term objectives.

1. Clean program

A clean program is a website which is created to provide the health supplements to the people and offers health programs which are well designed by the medical experts. The business wants to increase their conversion but has found that most of the user’s turned down at the checkout process.

CRO strategy: Customized checkout strategy

Then the business has implemented the customized check out process by creating three tab layout and also adds interactive cues and designs in the process which results into significant growth in their conversion rate which comes around 16%.

For more details on the case: https://awesomecheckout.com/case-study

2. The official Vancouver 2010 Olympic store

The official Vancouver 2010 Olympic store sells all the products for their supporters which is developed by the elastic path software.

The store wants to increase its sales by maximum conversions.

CRO strategy: Single page checkout strategy

The developers redesigned their multistep checkout procedure into the single page checkout as it is more customer reliable process which engages more number of customers towards the checkout process. So they have conducted an A/B testing to check whether which checkout process will provide better results for the business, on the basis of the comparison it was found that single page checkout performed 21.8% better than the multistep checkout procedure.

For more details on case: https://www.getelastic.com/single-vs-two-page-checkout

3. Starngeloopnetworks

Strange loop networks want to increase their conversion rates, and for that, they performed a run test in a 3-way split test, in which they have changed their page load for the three types such as:

- For the first test, they sent customers to a fully optimized checkout and established a baseline conversion rate.

- In the next test, they introduced a 2-second load delay to the first page.

- In the final analysis, they introduced the delay midway through the checkout.

They have conducted the test based on the assumption that customer would not exist in halfway.

CRO strategy: faster page speed strategy

The test results in providing a conclusion that the speed of the page matters in converting the conversion rate and the above test results in increasing the 66% conversions to the business.

For more details on the case: https://unbounce.com/conversion-rate-optimization/case-study-your-slow-shopping-cart-pages-are-killing-conversions-heres-what-you-can-do-about-it/

4. Sunshine.co.uk

It is a holiday site SAAS start-up company which allows the users to book flights and hotel at economical rates. Through the use of CRO, they increased their revenue by 14 million pounds.

CRO Strategy: UX/UI change strategy

They did the user testing, to identify that how they could improve their site’s UX and copy, which includes the collecting different opinions from customers about their website experience. They also did continuously testing to identify the various ways or tools to improve the conversion rate.

Then they offered a “Peace of mind” guarantee to their customers which helps the customer to feel confident and attached to their products

For more details on the case: https://conversion-rate-experts.com/sunshine-case-study/

5. Truckers Report

Truckers Report is a site which offers the complete certification programs to the truck drivers. They also provide an online form and resume filing option to their members to get an excellent job opportunity from the trucking companies.

CRO Strategy: change in landing page strategy

They want to boost their customer’s base so for that they have introduced a mobile app for them and changed the landing page of their site with, the headline was revised to make it more catchy. The images were also changed to make it more relatable, and CTA changed to say “start getting job offers” rather than “send me job offers.” Through this new landing page helps in generating around 21.7% more opt-ins than the original

For more details on the case:https://conversionxl.com/blog/surprising-conversion-rate-optimization-case-studies/

6. Smart Wool

Smart Wool is an e-commerce store which offers wool clothing like socks, sweaters, and tights. Smart Wool was one of the challenging CRO case studies as they already have a very well designed and conversion optimized design website. But still, to take their site to a higher level, they have to come up with a design that was unique.

CRO Strategy: changing the images size strategy

They changed the size of their existing pictures and tested that against the other page design that displays the product images in a comfortable scan-able row, and it works for them as they have received the growth in their revenue by 17.1%

For more details on the case:https://conversionxl.com/blog/surprising-conversion-rate-optimization-case-studies/

7. Content Verve

Content Verve is a content creating or marketing site which puts content on the topics of content marketing, copywriting and conversion optimization.

CRO Strategy: Changing call to action strategy

They ran one small test in which they have changed their call to action from the top of the landing page to the bottom of the page. The analysis goes against the conventional wisdom used for the CTA as it is said that CTA should be in its natural flow of the landing page. But this change worked for the company as their conversions enhanced by 304%.

For more details on the case:https://www.crazyegg.com/blog/best-conversion-optimization-blogs/

8. Dropbox

Dropbox is also one of the most recent growing SaaS Setups which has now having a worth of over 10 billion dollars. And they did a very little marketing for their brand.

CRO Strategy: an incentive for referring a friend strategy

Dropbox takes up the most classic marketing growth strategy which is to get more customers through the existing ones. They have started a referral program.

Dropbox offers the gobs of extra storage space for its existing customer if they refer it to their friends and on every friend they bring on board, they receive an incentive of extra storage.

The strategy worked for the business as they also increase the rewards as the customer will refer more people. They also upped the market by putting a message of “Refer a Friend” everywhere.

The strategy worked so well for the company, and now the Dropbox is used as a synonym for the cloud-based storage.

For more details on the case:https://blog.kissmetrics.com/dropbox-hacked-growth/

9. Intercom

Intercom is also one of the SaaS business of providing the customer messaging app, who speeds up its growth by implementing the growth strategy strategies. Now the company has 17,000+ paying customers and an ARR of more than 50 million and also the investors like Mark Zuckerberg in their list.

CRO Strategy: The SEO, Referral sites strategy or “powered by” strategy

Intercom has achieved such accelerated growth rate through SEO and, in particular, examining its referrals. Intercom has used a “powered by” statement on all its referral sites. They also power the chat service of the referral sites. After the chat popups, and when the user will click on the link that will take them to the landing page of the Intercom. AS they have combined the keyword on the headline on their personalized homepage for those referral sites they use.

Though this way, they make use of their top referral sites for attracting more traffic to themselves, and once the user clicks up the same, then it ends up on the company’s landing page. At last, all those visitors are greeted with dynamic keywords, and engaging headlines strategies so to develop the chances of converting the site visitors into the active leads.

For more details on the case:https://blog.aircall.io/the-saas-guide-to-leveraging-the-powered-by-tactic/

10. Device Magic

Device Magic is the business which allows creating data collection forms for various phones and tablets.

CRO Strategy: Adding the explainer video and sliding images strategy

As the company wants to boost their traffic rate from their homepage, so they have tested two strategies for the same:

1. By examining displaying an explainer video above the page fold along with some key bullet points that summaries the video features.

2. By testing the series of sliding images which will able to convey their company’s message to identify that which will work better than the others.

But whereas the explainer videos work for most of the SaaS businesses, but it also doesn’t assure that it will work for every company, in the same manner, it doesn’t work for the device magic also. And the other test of sliding the images results worked for the company and help in providing the significant signups for them as it increased by around 30%.

For more details on the case:http://visualwebsiteoptimizer.com/split-testing-blog/video-or-image-slider-ab-test/

11. Walmart Canada

It is online shopping site of the Canadian division of Walmart having headquarter in Mississauga, Ontario.

CRO Strategy: Implementing the responsive web design strategy

The company boosts its traffic rate by almost 20% after implementing the responsive web design.

Walmart starts by investing more time to research and have found that they were getting more traffic from the mobile users as knowing the fact that their site is not so mobile friendly.

So they have tracked the data of their users as:

- Which browsers have been used by most of the users?

- The screen size mostly used

And on the basis of the above data details, they have decided to use a scaling grid in its new design so to ensures that it should better and right on all the platforms. Hence, their growth suddenly boosts up to 20% after the conversion of their design and help in getting more traffic to the business.

For more details on the case:https://conversionxl.com/blog/surprising-conversion-rate-optimization-case-studies/

12. Gmail

Gmail is a name which we all know is one of the most used email services. It began with a search feature which was far way better than any other primary email services providers. At first when Google has launched Gmail in the year 2004, then everyone was using other email services like Yahoo, etc. And for increasing the traffic to Gmail, they have used the following strategy.

CRO Strategy: Scarcity growth strategy.

Google has turned their major problem of limited server space ability into an advantage. Google has created a benefit out of scarcity. As when the same was launched, it was only be registered with an invitation alone, and in the same manner, it was started with around 1,000 influencers who all were able to refer it to their friends. And this scarcity created an impression on the user’s mind that Gmail is one the most exclusive mail service provider and when the one will become its part. They will also be able to join the premium club of Gmail membership.

This strategy worked so well for the Gmail that there is no doubt if we say that now Gmail is one of the widely used email services which is used by the most of the people around the globe.

For more details on the case:http://time.com/43263/gmail-10th-anniversary/

13. Uber

Uber, started in the year 2009 as a small local service and has now become the part of the billion dollar valuation brand club. It continues to amaze the industry and also double its growth rate every year by using some of the growth strategies.

CRO Strategy: Content repost strategy and word of mouth or Testimonials strategies

Uber fixes the problem of cab renting at one click and makes it so easy and accessible for all. They have invented a new form of transportation method. They have used the strategies like word of mouth or testimonials which helps every new user to get the uber service. Word of mouth is still one of the old marketing strategies in the world, as Uber offers free rides to the people who will share their experience on their site which helps in attracting more users for them.

Uber has also used the content repost strategy on which they started marketing their services by sending emails campaigns to the list of all subscribers with the new offers and exciting deals article. They also start sharing their article on the social media platforms after the emails are sent to their subscribers. As all such strategies helped uber to raise their standard of growth continuously, as they have also become the no. One cab servicer provider in the world.

For more details on the case:https://rocketshipgrowth.com/how-to-promote-b2b-saas-content-eab660ee2407

14. Evernote

Evernote is the site which is a note-taker, organizer and is the “second brain,” for its users. The company was about of close when all its investor backed out. But this is one the business which inspires all the businesses through its revival from the scratch as now the business has a valuation of more than 1 billion dollars. The story of Evernote success is based on their growth strategies which they have used.

CRO Strategy: The Freemium model strategy

Evernote has strategy its growth by implementing the most trusted and traditional growth strategy which is free trails. As whenever the business offers a product for free, it helps in engaging more users to the site. And on the basis of the product and its usage and benefits to the users, the free trails will be converted into the paid ones. And that where the business started gaining the presence in the user’s mind and becomes an essential part of their lives. The strategy of the freemium model with word of mouth still works for the Evernote today also.

For more details on the case:https://stimulead.com/20-growth-marketing-case-studies/

15. VeggieTales

VeggieTales is an animated TV series which is quite popular among preschools kids. They want to optimize the entire e-commerce website design

CRO Strategy: Removing navigation

They have conducted an A/B testing after researching the statistical significance, they have also removed their navigation links as it may affect the checkout procedure as it may take away the focus from the purchase and this results in increasing the revenue per visitor for the site by 14%.

For more details on the case:https://blog.optimizely.com/2014/04/28/ab-tests-that-increase-revenue-per-visitor-for-veggietales-by-38/

16. Century Hearing Aids website

The Century hearing aid website has introduced the four changes in their site structure which result in providing them 300 % increase in their revenue

CRO Strategy: Establishing trust

The site has used the CrazyEgg which help them by focusing on their four areas;

Establishing trust,

Optimizing traffic source,

Adding a relevant product,

Adjusting visitor flow

Trust is one of the issues which is difficult to achieve by the online sites, and the business has worked on this scenario which helps in engaging the customer for a long term with them by establishing trust of their service and product.

For more details on the case:https://www.crazyegg.com/blog/case-study-ecommerce-website-increases-revenue/

17. Project management application

The business wants to improve their conversion rate by doing the A/b testing of their homepage.

CRO Strategy: Adding a picture of real persons

The tests were:

- adding a picture of a real person on the site, this helps in increasing the conversion rate by 102.5%.

For more details on the case:https://signalvnoise.com/posts/2991-behind-the-scenes-ab-testing-part-3-final

18. Insound

Insound is one of the very famous music related products online retailer store. SO to improve their conversion rate.

CRO Strategy: changed the words at checkout page from “continue” to “review order.”

In an effort to improve the rate, they have researched their rates and tried to launch a new checkout process which works on different platforms such as on mobile or tablet also. But this strategy did not work so well for them.

So next they have tried just to change two words in their existing checkout process from “Continue” to “Review Order,” and therefore this strategy works for them as it results in increasing their 54% conversion rate.

For more details on the case:https://blog.optimizely.com/2013/10/02/ecommerce-checkout-funnel-test-insound/

19. Baymard Institute

The institute has found that a ‘card declined’ errors have resulted in declining the potential sales up to 2–5 %. Whereas the exact reasons cannot be determined as they may vary from high card activity to fraud detection also. So the site doesn’t have a reasonable explanation for the same.

CRO Strategy: “Card Declined” Abandonments

However, they used a simple optimization strategy as they suggest that the other card or payment method should be used by the potential customers. As such they recommend using of PayPal as they have fewer chances of getting declined.

An advanced solution is to use a merchant account to process payments at first, and if a payment doesn’t go through the first attempt, they can route to the second attempt to the fallback.

For more details on the case:https://baymard.com/blog/credit-card-declined

20. ASOS

Many online stores force customers to create an account at the time of checkout as if they don’t create an account they won’t’be able to complete their transaction. Where this made the user’s to exits the site due to the formalities at the end. Whereas the ASOS online store wants to increase its conversions.

CRO Strategy: Decrease In Cart Abandonment through checkout as a guest user

ASOS Online retailer has changed one thing in their checkout procedure which is to add a possibility of checkout as a guest user. It results in increasing the 50% more customers to checkout.

For more details on the case:https://econsultancy.com/blog/8391-persuasive-checkout-best-practice-from-asos

21. 37Signals

The online site of 37Signals wants to increase its conversions rate, and for that, they use a CRO Strategy.

CRO Strategy: Adding an image of a real human

As they have introduced a new human picture of a real person of woman smiling which makes their homepage warm and inviting. It results in enhancing their signups by 102%.

For more details on the case:https://signalvnoise.com/posts/2991-behind-the-scenes-ab-testing-part-3-final

22. Nature Air

Nature Air site has used the several landing pages and results in different conversion rates which weren’t satisfactory for the company.

CRO Strategy: Changed the CTA location

Then After conducting research, and by the A/B test on each of their landing page, they changed the location of their CTA to a more prominent one. And it results in increasing the conversion rate from2.78% to 19% which is almost a591% overall increase of the site.

For more details on the case:http://www.blastam.com/blog/google-website-optimizer-increases-conversion-591

23. Voices.com

Voices.com has tried many tests or experiments to increase their conversion rate. Then the one which works for them is the one which is listed below. As the primary challenge for the site so to target the multiple audiences while adding value to the middleman service.

CRO Strategy: 3 step website update

Of all the experiments ran, the below three had the most significant impact on the company’s conversion rates as:

- By adding logos of previous clients so to install the trust in prospects.

- By creating two different CTAs so to segment the audience on the basis of the two primary buyers.

- By adding an informational video to eliminate the confusion for the visits on the service.

For more details on the case:https://conversion-rate-experts.com/voices-case-study/

24. Basekit

The company has found their original pricing page was not that engaging and not performing well.

CRO Strategy: redesigning the pricing page

So they have redesigned their pricing page and which results in 25% increase in their conversion rate.

For more details on the case: https://vwo.com/blog/increase-conversions-pricing/

25. Hubspot

The business has to increase their conversion rate, and for that, they conducted various tests

CRO Strategy: changing the CTA button color

But they have found that different colors evoke different emotions in the user’s mind, so they tested by varying the CTA button color on the home page with green and red colors by keeping the copy same. It results in increasing the conversions of the business by 21%.

26. Intuit

To serve the customers better, the Intuit adds the proactive chat options on their websites.

CRO Strategy: Implementing live chat

Out of which by adding the chat option in the checkout page, the conversion goes up by 20% and average order value increase by 43% and by implementing the chat option in the product comparison page helps in increasing the rate by 211%.

For more details on the case:http://www.proimpact7.com/ecommerce-blog/how-intuit-increased-conversion-rate-by-211-just-by-using-proactive-chat/

27. Bradley Spencer

As we know that by adding the element of trust improves the conversion but in the case of Bradley spencer it works opposite.

CRO Strategy: Removing trust image

But for the company when they removed their trust image from the page, it took three days for the business to increase their rate by almost 400% because as per their research they have found that the image was distracting the visitors from the prevailing offers.

For more details on the case: For more details on the case:http://www.bradleyspencer.com/

28. Express Watches

It is an online watch retail store and wants to increase their conversions. And for the customer, their authenticity is the primary concern.

CRO Strategy: proving authenticity

The business tried few tests and as per the test in which they seal a trust of authenticity in the control page of the site results in increasing the sales by 107% in comparison to the variation page.

For more details on the case: https://vwo.com/blog/increase-in-sales/

29. Horloges.in

It is also an online watch selling store based in the Netherlands.

CRO Strategy: Adding a product guarantee

They have added a product guarantee on its landing page for the Casio G-Shock line watches which results in 41% increase in conversion rate.

For more details on the case:https://vwo.com/blog/increase-trust-to-increase-sales/

30. Kaya Skin Clinic

As we all know this skin and beauty care brand name. It works as by booking online appointments through their sites.

CRO Strategy: improves generic form copy

The business after analysing their landing page has decided to perform a test of a new form of copy to replace their generic form. As this change results in increasing their conversions by 137.5% which comes an increase of 22% overall sales.

For more details on the case:https://vwo.com/blog/call-to-action-increase-sales/

31. Flying Scot

Flying scot provides airport parking in Scotland. And they want to increase their site conversion rate.

CRO Strategy: Reduces form questions

For the same, they ran few tests and researched about their performance on the website and found that no. of questions and fields in their forms were a creating issue in increasing their conversions. So they have decided to reduce the questions or fields accordingly. And it worked for them by increasing their conversions by 35 %.

For more details on the case:https://vwo.com/blog/career-advice-and-ab-testing/

32. Vidyard

The business wanted to increase their emails opts ins for their alpha products. So they have performed some tests, but the one which turns positive for them is listed below.

CRO Strategy: Adding video improves e-mail opt-ins

As they have tested a landing page with and without video to note the performance difference and they have found that by adding video generates more conversions than the other strategies with an almost 100% increase.

For more details on the case:https://unbounce.com/conversion-rate-optimization/case-study-using-video-to-lift-landing-page-conversion-rate-by-100/

33. Florida Tix

It is a Travel company, and it keeps on experimenting with their CTA button by moving it to the bottom of the page than the above the fold.

CRO Strategy: Placing CTA bottom of page

The design of placing the CTA at the bottom worked for the business as it results in increasing their conversions by 20%.

34. Anonymous Danish company

The business testes the CTA placements to find the will help in increasing their signups for the subscription services.

CRO Strategy: A/B boosts

As the product they offer is quite complex and they have placed the CTA on top of the page which was not accepted by the web designer as they felt that it is too aggressive as forcing the customer to make a decision before they actually knows about the product. So the home page was rejigged, and CTA came at the bottom of the page.

Then the A/B test was run on a sample of 100 conversions and 98% level of statistical confidence. It results in showing that the new page results in increasing the conversion by 304%.

For more details on the case:http://contentverve.com/how-moving-the-call-to-action-below-the-fold-generated-a-304-lift/

35. Boston Globe-the heritage foundation

The Boston Globe tested three-page designs to increase sign-ups of their paid content service. But the results were not satisfactory for the three tests.

CRO Strategy: Explaining the value of sign-ups

They even tried placing the CTA above the fold but for them, they managed to increase their conversion by putting the CTA at the bottom. They have attempted to explain the value of signups in their page which helps in providing them the excellent positive results such as:

74% increase in conversion rate, 189% increase in the average gift, 274% increase in the total revenue.

For more details on the case:https://marketingexperiments.com/conversion-marketing/below-the-fold-boston-globe-test

36. Consolidated Label

The consolidated label is an online printing store provides the solution to the printing works.

CRO Strategy: A/b test with a new page design

For increasing their conversions, they have redesigned their page with a CTA button on it as earlier there was no CTA in the page it was only a phone number in the header. As the same worked for the business and resulted in increasing their conversion by 62% in comparison to the earlier design.

37. Kiva increases conversions by 11.5%

Kiva is a non-profit organization, who wanted to increase the number of donations from the number of visitors on their landing page.

CRO Strategy: Adding FAQ, social proofs, and the statistics

The website adds additional information which involves the FAQ, social proof of the deposits and statistic which works for the organization as it results in increasing the 11.5 % conversions for them .or we can say an increase in their donations from the first time visitors.

For more details on the case: Conversion Case Study: Kiva.org

38. Online retailer

At the time of festive seasons the retailers want to increase their conversion, and for that, they ran e-mail campaigns to the list of their subscribers.

CRO Strategy: changed the emails subject line as making it more appealing according to festive or occasion

They sent the email; blast few days before the festive such as before Christmas or New Year to encourage the people to browser more with the appealing and exciting offers.

They ran a test to find which subject line will encourage the maximum clicks such as in between the “Merry Christmas,” “Happy Holidays” or a combination of both. The result they have noted that the line “Merry Christmas” results in 2.57% higher rate than another subject line.

For more details on the case: “Merry Christmas” or “Happy Holidays”? Choose wisely!

39. Sony Vaio

Sony Vaio wants to increase its conversions, but they were not achieving the required or satisfactory conversion from their banner ads.

CRO Strategy: personalizing or customizing the ads

The company test that site of the personalized or customized and a promotional ad will work in their favor or not and they have found that the customized call to action increases the click around 6% more than the other and results in increasing the shopping cart adds by 21.3% than the earlier one.

For more details on the case: [Case Study] Song A/B Tests Banner Ads

40. Adspresso

Adspresso wants to increase its number of Facebook likes on its Facebook page. So they ran two Facebook ads to find which would result in providing the maximum likes.

CRO Strategy: changed the copy of Facebook ad

Whereas the one version of “LIKE us for pro tips on how to improve your Facebook ad campaigns today!” results in more likes than the other.

For more details on the case: Case study: Facebook AB testing results

41. Fab

Fab is online retail which allows its members to buy or sell apparel, home goods, accessories, collectibles and more.

CRO Strategy: clear and direct CTA

Fab wants to test that if they increased their cart adds by clearing the “Add to Cart” button or not. But they have observed that the same results in improving their conversions 49%.

For more details on the case: Fab Uses A/B Test to Improve Customer Shopping Experience

42. Grow own groceries

Growyourowngroceries.com allow people to know on “how to grow healthy food in a backyard” with a set of DVDs. The site was looking ways to increase their conversions. They have found that the “About me” section which describes the owner with a friendly image was not providing enough positive results.

CRO Strategy: replacing an image with video

So they had decided to replace the picture with the video of the introduction, and it results in increasing their sales or conversion by 12.62%.As the video is more engaging than an image.

For more details on the case: Replacing image with video on landing page increases conversions by 12.62%

42. Anonymous name company

A company site wants to know about leaving a blank background page or to use an image on their as which worked better for them.

CRO Strategy: replacing the image with video

They have conducted tests and found that in comparison to background black, the image worked better in increasing the conversion by 25 %.

For more details on the case: Split Test: Should You Use a Photo for Your Background?

43. Makelaarsand

Makelaarsand is the site where all the prospective home sellers can register and post their home listing; the registering process is a three-step procedure with a help option on the right side of the registering form. The business wanted to know that if they can pull more conversion if they add an image to the help section

CRO Strategy: showing an image with the desired outcome

Whereas changing the image from the smiling female to a male placing a “sold” sticker on a “for sale” helps in increasing their signups by 89%.

For more details on the case: A/B Testing Image on Lead Generation Page Increased Conversions by 89%

44. NuFace

NuFACE is the anti-aging skin company who wants to boost their online presence or sales. They observed that the potential customers were holding back from purchasing the product even though they liked the same.

CRO Strategy: Adding incentive of free shipping

So they wanted to test by offering free shipping on all their orders over 75 to see the conversions. Whereas by adding free shipping results in increasing their conversions by 90% and AOV by 7.32%.

For more details on the case: Adding Free Shipping Threshold Increases ecommerce AOV by 7.32%

45. Michael Aagaard

Michael Aagaard wants to engage more traffic this site so that more people will download his eBook.

CRO Strategy: Changed the copy in one bullet point

He researched and found that the time take n downloading was the issue which restricts the visitors to download. He just simply changed the copy of a single bullet point which results in increasing conversions by 18.59%.

For more details on the case: Case Study — 18.59% Increase in Downloads by tweaking one Bullet Point

46. Michael Aagaard (another case)

The business wants to increase its conversions.

CRO Strategy: Changed the placement of testimonials

So for that Michael Aagaard test by placing the position of the testimonials and which results in increasing the conversions by 64.53%.

For more details on the case: Case Study — 64.53% More Downloads by Moving the Testimonials on an Ebook Landing Page

47. Rasmussen College

The college wants to increase its PPC traffic on the mobile site.

CRO Strategy: Mobile-friendly landing page

So they have created a new design for the mobile site which features a click-through menu and results in more conversions such as by 256% more rate.

For more details on the case: Which Type Of Mobile Site Increased Leads From PPC Traffic? Responsive Design vs. Stand-Alone Mobile Site

48. Monthly 1K

The business wants to increase its site traffic as they offer the online courses.

CRO Strategy: Changed headline

They changed their headline on the landing page which results in increasing the conversion by 6.49%. They have tested two headlines, and on the basis of the results, the one which creates more traffic is finalized.

For more details on the case: Which Headline Increased Sales On This Landing Page?

49. Unveil

Unveil wants to generate more leads for them for the beta testing their new app.

CRO Strategy: removing the reference to pricing

They have removed the mentioning of the pricing form the site and which results in increasing their signups by 31%.

For more details on the case: Case Study: Removing Pricing Improves Beta Sign Ups by 31%

50. Underwater Audio

Underwater Audio wants to redesign their website so to increase conversions.

CRO Strategy: Conveying a clear message

They tested on improving the copy and design of the information section, and it results in increasing the sales by 40.81%.

For more details on the case: Compelling Copy + Clean Design + Fewer Distractions = 40.81% Increase in Sales

51. Bakker-hillegom

It is an online store offering the gardening products and information. Due to the uniqueness of the site, they were able to generate more traffic, but the conversions were not satisfactory for the business.

CRO Strategy: placing ads on content pages

So they decided to test, by adding promotional banners to each of their content pages and results in increasing the conversion by 105% for them.

For more details on the case: Banner Displaying Top Deals Increases eCommerce Engagement by 105%

52. Overtoom

Overtoom is a mail order company, who wants to increase conversions.

CRO Strategy: Additional information near CTA

They have added a trust symbol and an incentive to buy and also offers various payment modes and by adding such elements below the CTA help in increasing the sales by 24%.

Source: Three Things You Can Do In 20 Minutes To Increase Ecommerce Conversions

53. Spicerhaart

Spicerhaart also wanted to increase their conversions.

CRO Strategy: Change in subject line

They have changed their email subject line and makes it more engaging for the audiences by splitting the subject line into easily readable sections helps in increasing their conversions by 74%.

For more details on the case: Which Subject Line Increased Opens For This Real Estate Site

54. The World Wildlife Fund

The World Wildlife Fund wants to increase their registrants for the newsletter.

CRO Strategy: Cleaned up a registration page

They have redesigned the layout and added a photo on the registration page which results in 83% increase in conversions for them.

For more details on the case: Which Opt-In Page Increased Leads For The World Wildlife Fund

55. Microsoft

Microsoft wanted to increase the number of clicks on their emails to people.

CRO Strategy: sleek design

They have changed the color scheme which results in increasing the clicks by 325% for them.

For more details on the case: Which Button/Image Combo Increased Email Clicks?

56. Raileasy

Raileasy is an online travel booking company who wanted to increase its sales by making individuals returns to purchase their product.

CRO Strategy: Personalized abandonment subject line for email

So for that, they have changed their email subject line with a personalized subject line and the same will result in increasing the conversion rate by 315% for the company.

For more details on the case: Which Abandoned Cart Email Subject Line Increased Both Opens & Orders

57. ComScore

comScore wants to generate more traffic to its site.

CRO Strategy: Change in the design of social proof

So for that, they have changed the design of their social proof which helps in engaging more traffic for them which is around 69%.

For more details on the case: comScore Increases New Leads 69% by Adding a Customer Logo

58. Spreadshirt

Spreadshirt wants to increase their no. of visitors on their site.

CRO Strategy: Redesigning section of a site

So for that, they have changed their “how to” section of the website to make it easier to understand, they also reduce the number of texts, graphics, and calls-to-action so to make the section clearer. And it results in increasing the conversion by 606%.

For more details on the case: How A Data-Driven Site Redesign Lifted Clicks 606% and Purchases 11%

59. Runkeeper

Runkeeper is a mobile application which allows users to log the exercise activities.

CRO Strategy: Redesigning mobile home page

So for engaging more traffic and conversions, they have redesigned their mobile home page and which results in increasing the activity log by 235 %.

For more details on the case: Case study: Runkeeper Drives User Engagement with A/B Testing

60. The French Connection

The French Connection online store wants to enhance its online sales.

CRO Strategy: offering free returns

So they implemented a strategy of free shipping on all orders above 75 dollars. And which results in increasing conversions by 7.3%.

For more details on the case: 7.3% increase in conversion across paid and natural search traffic for FCUK

61. Burton

Burton wants to increase its online sales. They want to implement a strategy which provides a feel of personalized shopping to the visitors.

CRO Strategy: Weather targeting

So they have implemented the personalized results through the weather targeting which increased the conversions by 11.6%.

For more details on the case: 11.6% uplift in conversions with weather targeting

62. alittlemarket.com

Alittlemarket.com offers handmade french creation. They want to increase their sales.

CRO Strategy: A responsive search bar

They optimize their search bar by inserting “filter,” which would automatically filter the customer preferences and it results in 12% conversions rate.

For more details on the case: [Case study: A Little Market] How to increase turnover by 12% by simplifying your search engine.

63. Meddelandelån Sverige AB

Meddelandelån Sverige AB provides online loans and wants to increase their sales.

CRO Strategy: Changing the headline

They have created an impactful headline for their image slider which will get more visitors to the site, and it works for them as a result of 5% increase in conversation rate.

For more details on the case: Image Slider A/B Test: Headline Records an Estimated Win of $90,000 Per Year Read

64. Marine Mammal Center

Marine Mammal Center is a hospital which is dedicated to helping the injured seals. They set funds over their website in the forms of purchases and donations which are made in their gift shop. On Valentine’s Day, they have implemented on sending out the two forms of emails so to get a higher conversion rate.

CRO Strategy: Email focused on products

So they have sent the emails more focusing on their products rather than a story based.

For more details on the case: A Valentine’s Day A/B Test Case Study in Action

65. Newcastle School of Trades

Newcastle School of Trades wants to investigate the matter that why the visitors abandoned their field of the form “, I am interested in…” and which comes at “undecided” at an end.

CRO Strategy: Changing one form field

So they have changed the one form of field so to increase the number of people who will complete the forms, and it helps in increasing the conversions by 9%.

For more details on the case: Trade school dramatically improves website conversions with a few simple split tests

66. David C. Cook

David C. Cook is a non-profit company which wants to increase its donations.

CRO Strategy: incorporating a video on email

So they have implemented by incorporating a video into their emails to increase the rate of conversions and it results in 114% increase in the donations through the video marketing.

For more details on the case: Does Video Email Work? [Case Study]

67. Arenaturist.com

Arenaturist.com is a website which helps visitors to book their travel in Croatia.

CRO Strategy: changing form layout

They changed their form layout from horizontal to vertical layout and resulted in 52% conversions rate increase.

For more details on the case: A/B test case study — Arenaturist booking engine layout

68. GoCardless

GoCardless is the UK’s leading e-commerce direct debit supplier.

CRO Strategy: Changing one word

They tested by changing one word in the CTA from “request” to “watch” and it results in 139% increase in conversions.

For more details on the case: How a one word change increased product demo conversions by 139%

69. Caffeine informer

Caffeine Informer wants to make the user easy to navigate their mobile site.

CRO Strategy: Writing out the word “MENU.”

They have changed the word from “ hamburger icon” to the “MENU” which help in 20% increase in site visitors.

For more details on the case: Mobile Menu AB Tested: Hamburger Not the Best Choice?

70. JCD Repair

It offers the iPhone repair services and to increase the visitors to the site.

CRO Strategy: Emotional copy

They have tried test of creating ads of emotional copy which inspire more people to book for their iPhone repair, and it results in 17.9% increasing conversions for them.

For more details on the case: The Great Copy Debate: Clear vs. Clever

71. TheHOTH

TheHOTH is a SEO company wants to the increase their business sales. They have good traffic with a low conversion rate.

CRO Strategy: Minimal landing page design

They minimize the information on its homepage which results in increasing the conversions from 1.39% to 13.13%.

For more details on the case: Crazy Minimal Homepage Increased Leads for an SEO Service Company from 1.39% to 13.13%

72. Pink Pest Services

Pink Pest Services wants to increase its sales of people requesting for the quotes on bug terminator.

CRO Strategy: keeping the message on the form consistent

So they have changed the copy and picture on their form which helps in increasing the conversions by 96%.

For more details on the case: Double Your Online Enquiries Using This Drop-Dead Simple Conversion Tweak We Swiped From Old-School Yellow Pages Ads

73. Stride

Stride wants to improve their abandonment email service so to make people do return to the website.

CRO Strategy: Changing copy of abandonment email

So for that, they changed the focus from “why Stride is so great” to “how stride can help its customers” which helps in increasing the conversions by 112%.

For more details on the case: __The Hero Trap (How a Simple Sales Guide Lifted Conversions 112%) _

74. The Union Mission

The Union Mission wants to enhance their donations to recruit more volunteer for them.

CRO Strategy: Providing more toolbar options

They have implemented by providing more toolbar options and by splitting their single tab “Give” into two, “Donate” and “Ways to Give” which help in 300% increase in their click-through rate.

For more details on the case: Case study: Union Mission Ministries boosts revenue with website redesign and optimization

75. TechInsurance.com

TechInsurance.com offers re-selling the insurance policies to the technology industry clients. Their customers come from the PPC ads.

CRO Strategy: dedicated landing page

And for generating more traffic, they designated their landing page instead of their site which results in increasing the conversions by 73%.

For more details on the case: 73% Increase in New Customers

76. BigContacts.com

BigContacts.com wants to increase their free sign-ups.

CRO Strategy: newly designed pricing page

So the business clarified their pricing options and emphasized on their free trial which helps in increasing the conversions by 76%.

For more details on the case: Pricing Page Optimization Increases Click Thrus 76%

77. Best of the Best

Best of the Best is the site which runs bi-weekly competitions to give a chance to its visitors to win dream car.

CRO Strategy: Adding urgency

So for generating more traffic, they add the countdown timer like “only three days left” before the competition, which helps them in increasing their conversion rate by 5%.

For more details on the case: 5% uplift in conversion rates with urgency messaging

78. Equity Trust

Equity Trust observed that their site wouldn’t able to convert more visitors into leads.

CRO Strategy: optimizing page layout

So they have implemented to redesign their page layout which will result in increasing the leads by 200 %.

For more details on the case: Equity Trust’s Conversion Optimization Strategy

79. nameOn

nameOn is a site which offers personalized gifts with the embroidery on them. They were looking some strategies to reduce their cart abandonment. They have observed that the causes of negligence were the substantial distractions on their check-out page.

CRO Strategy: Removing all distractions

So to reduce the distractions and increase the conversions they have removed all the distractions and which results in 11.40% increase in the checkouts.

For more details on the case: Remove Distractions to Reduce ecommerce Cart Abandonments (CRO case study)

80. Shirtinator

Shirtinator is an online store which offers customized textiles or gifts. They had two website versions, for desktop and mobile.

CRO Strategy: Optimizing their website for tablet

They implemented by optimizing a new HTML-5 desktop version which helped in increasing the tablet conversions and results in overall revenue increase by 72%.

For more details on the case: __Redirecting Tablet Users to Desktop Website Increased Revenue by 71.81% _

81. Dating website in Asia

A dating website in Asia is looking to increase their sign-up for the free trial.

CRO Strategy: Changing the background image

They have implemented a strategy by changing their background image which results in increasing the signups by 385 and paying customer by 304%.

For more details on the case: How to Increase Revenues by 304% Using Emotional Targeting

82. An anonymous invitation company

A company wanted to its landing page to increase their revenue.

CRO Strategy: emphasizing benefits on a landing page

They have changed the copy by highlighting the benefits on its landing page which result in increasing their product sales by 65%.

For more details on the case: Simple Neuromarketing strategys that increased revenue by 65% in the first round

83. Movember

Movember wants to increase their registrants for the website.

CRO Strategy: Moving social share buttons above the fold

They have implemented a strategy to redesign their site to make it easier for individuals to register. They also moved their social share button above the fold which helps the registrants to share a message with their friend. And the same resulted in increasing the Fb shares by 490% and email shares by 75%.

For more details on the case: Movember Drives 28,000 More Mo’ Bros with an A/B Test

84. One company

One company is the platforms which wanted to generate more traffic for them.

CRO Strategy: Changed the pricing page options

The company decided to remove the print-only option from the pricing page which results in 233% increase in conversions.

For more details on the case:http://unbounce.com/conversion-rate-optimization/made-up-product-increased-conversions/

85. Expedia

Expedia wanted to increase their registrations.

CRO Strategy: Eliminating one field

For that, the company implemented the strategy by eliminating the area from the form which makes it engaging for the user to have a simple and easy registering process. As they have removed the unnecessary clogs, needlessly adds time and confusion for the visitors.

For more details on the case:http://www.conversionvoodoo.com/blog/2011/11/expedia-deletes-one-field-from-their-registration-process-increases-profit-12m/

86. Mortgage Company

A mortgage company wants to increase its total number of online applications. They added this checkbox to the homepage:

CRO Strategy: Adding a checkbox to the homepage

So to increase the conversion rate, they added a checkbox to the company homepage as it results in increasing the conversions by 11%.

For more details on the case:http://www.conversionvoodoo.com/blog/2010/07/11-conversion-rate-increase-with-a-%E2%80%9Ccommitment-checkbox%E2%80%9D/

87. Thetaboard

ThetaBoard is a project management app and wants increase their one-click demo on each and every page.

CRO Strategy: incorporating demo

For the same the company used strategy to incorporate the demo of sign up which else in increasing the conversion rate by 46%

For more details on the case:

http://www.thetaboard.com/blog/how-we-improved-our-conversion-rate-46-in-one-hour?r=400

88. The Olympic store

The Olympic store sells all the products for their supporters which is developed by the elastic path software.

The store wants to increase its sales by maximum conversions.

CRO strategy: Navigation strategy

They have introduced a vertical menu for the navigation which results in increasing the 7.74% conversion rate for the business.

For more details on the case:

http://www.abtests.com/test/245001/product-for-the-olympic-store

89. Server Density

Server Density is providing the website monitoring services. They wanted to increase their conversion rates.

CRO strategy: A/B Testing Pricing Pages

For which they implemented a strategy of A/b testing pricing page which results in 135% increase in the total conversions for the site.

For more details on the case:

http://visualwebsiteoptimizer.com/split-testing-blog/saas-pricing-ab-test/

90. Veeam Software

Veeam Software offers the visitors to visit the product page and when the visitors asked for the price the site won’t be able to show that as they sell its software through partners and the rates may vary.

CRO strategy: Changing One Word

They changed the word from “Request a Quote” to “Request pricing.” Which results in increasing the conversion by 161.66% through the click rate.

For more details on the case:http://visualwebsiteoptimizer.com/split-testing-blog/increase-click-through-rate/

91. BliVakker.no

BliVakker.no is a Norway-based online beauty store. They have immensely complicated registration process which restricts their conversions rate.

CRO strategy: Removing 3 Form Fields on a Registration Form

The site has simplified their registration process by removing the three fields such as:

-By eliminating Account number, phone number, and evening phone number

- Fewer field and less navigational elements

And this results in increasing the conversions by 10.48% for the site.

For more details on the case:http://visualwebsiteoptimizer.com/split-testing-blog/ab-testing-form-fields-increase-conversions/

92. Design Boost

Design Boost offers online courses. They wanted to increase their signups

CRO strategy: Shortening the Landing Page

They have tested their landing page in two versions longer and shorter and observed that the short version help in increasing their signups 13% more than the more extended versions.

For more details on the case:

http://visualwebsiteoptimizer.com/split-testing-blog/short-landing-pages/

93. Meebox

Meebox is a web and cloud hosting business.

CRO strategy: discounts offers

They ran a test on their pricing page. And have found that offering discounts may result in more conversions than the original price. It results in 121.56% revenue increase, 46.24% Average Order Value increase, and 51.85% increase in the conversion rate.

For more details on the case:

http://visualwebsiteoptimizer.com/split-testing-blog/ab-testing-price-discounts/

94. CarWoo!

Carwoo wanted to increase their conversions rates for their website.

CRO strategy: refreshed homepage

They have implemented a strategy of the refreshed homepage which helps in 25% increase in conversion rate.

For more details on the case:

http://carwoo.com/blog/design-tips/

95. MALL.CZ

MALL.CZ is the Czech Republic’s online retailer store. It is an Amazon type online shopping site, and their goal is to maximize their sales.

CRO Strategy: changing the more significant product images size strategy

They changed the size of their existing pictures and tested that against the other page design that displays the product images in a comfortable scan-able row, and it works for them as they have received the conversion rate by 9%

For more details on the case:http://visualwebsiteoptimizer.com/split-testing-blog/larger-product-images-increase-conversion-rate/

96. Vineyard

The Vineyard is a luxury hotel based in London. They wanted to increase their site visitors to strong leads.

CRO Strategy: Making CTA More Prominent

They have changed their CTA button to the new to make it more appealing to the site visitors, and it results in increasing the conversion of the business by 32.12%.

For more details on the case:http://visualwebsiteoptimizer.com/split-testing-blog/ab-testing-to-convince-stakeholders/

97. GamesForLanguage

GamesForLanguage has a goal to increase the demo session for the visitors who visit their homepage.

CRO Strategy: Changing Button Copy

They have implemented a strategy where they change the button copy from “Play Right Now” to “instant demo” which engages more visitors to try the demo and increase the conversion rate by 83.4%.

For more details on the case:http://www.abtests.com/test/240003/homepage-for-gamesforlanguage-com

98. Conversion Rate Experts and Crazy Egg

Conversion Rate Experts and Crazy Egg wanted to increase their conversions of its related homepage

CRO strategy: Long Page Homepage

They have tested their homepage in two versions longer and shorter and observed that the more extended version help in increasing their conversion rates by30% than the shorter versions and 1165 more sign-ups also.

.For more details on the case:http://www.conversion-rate-experts.com/crazy-egg-case-study/

99. Yobongo

For increasing the conversion by multiplying the video plays on the Yobongo site, they have tested two screen caps of their video.

CRO strategy: Reducing the product details

So by reducing the product details in the video help in engaging more visitors to play the video and it results in increasing the rate by 70.9%for the site.

For more details on the case: http://www.abtests.com/test/248002/homepage-for-yobongo

100. DaFlores

DaFlores is an online flower delivery shop. They wanted to increase their conversion rates.

CRO strategy: Overcoming Objections

They have implemented a strategy of overcoming the objection through the various tests which result in increasing the conversion rates by 44 %.

For more details on the case:http://www.conversion-rate-experts.com/daflores-case-study/

101. Uncommon Knowledge

Uncommon Knowledge had a new product launch and wanted to expand its reach prior to its product launch. They want to get more and more people on their email list.

CRO strategy: Understanding Your Audience

They offer a word with the free three-video set which makes the audiences to enter their name and email address only after registering.

For more details on the case:http://visualwebsiteoptimizer.com/split-testing-blog/good-design-bad-conversion-rate/

102. The Weather Channel

The Weather Channel wants to turn people into the list of premium subscribers.

CRO strategy: Clear Homepage

They implemented the strategy by which they decluttered their website homepage and which results in increasing the conversion rate by 225%.

For more details on the case:http://www.marketingsherpa.com/article/case-study/how-to-convert-225-more

103. The Sims 3

The Sims 3 is the online gaming site which wants to increase their registration.

CRO strategy: Improved Value Proposition

They have tested the value proposition strategy for the same which results in increasing the registration by 128%.

For more details on the case:http://www.widerfunnel.com/proof/case-studies/the-sims-3-doubles-game-registrations-by-identifying-the-most-compelling-offer

104. FigLeaves

FigLeaves sells online women’s apparels on their site.

CRO strategy: Adding Reviews

They added the product review option in the site which results in increasing their conversion rate by 35%.

For more details on the case:http://blog.arhg.net/2010/02/reflections-on-bryan-eisenbergs-keynote.html

105. Hawk Host

Hawk Host incorporated the A/B test on their homepage which helps in increasing the conversion rate by 2–3times better than the original homepage traffic. The official percentage is not provided for the case.

CRO strategy: Changing Homepage

For more details on the case:http://blog.hawkhost.com/2010/02/21/multivariate-testing-a-real-life-example/

106. WikiJob

WikiJob wanted to increase their conversion rate, and for that, they decided to conduct an A/b test and move the testimonials on the top of the page which results in increasing the 34% increase in the conversion rate.

CRO strategy: Adding Testimonials

For more details on the case:http://www.salesnexus.com/blog/sales/the-importance-of-using-testimonials-2/

107. Zen Windows

Zen Windows has achieved a conversion rate of .75%.eralier by redesigning the website flow helps in increasing the conversion rate by 2.95%.

CRO strategy: Website Flow is redesigned

For more details on the case:http://www.marketingadept.com/blog/2011/01/zen-windows-case-study/

108. BMI

UK airline BMI placed an urgent CTA which shows “Hurry! Only XX seats left.” After they added a red background to their CTA button, it helps in increasing their conversions by 2.5%.

CRO Strategy: changing the CTA button color

For more details on the case:http://blog.sendblaster.com/2011/07/25/designing-a-call-to-action-that-customers-can%E2%80%99t-resist/#more-3936

109. BellaCor

BellaCor tested a group which not provides an option of bonds. Whereas the group that offers bonds results in increasing the conversion rate by 10.4%.

CRO strategy: Protecting Purchases with Bonds

For more details on the case:http://www.internetretailer.com/2010/08/26/bellacorcom-boosts-conversions-bonds

110. Oriental Furniture

Oriental Furniture adds a Buy Safe seal to its site. And which results in increasing the conversion rate by 7.6 %.

CRO strategy: Security Seal

For more details on the case:http://www.internetretailer.com/2011/01/05/orientalfurniturecom-drives-conversion-76-security

111. WaterFilters.net

WaterFilters.net wants to increase their traffic. And they add a google site search which results in decreasing the bounce rate by 4% and increased the conversions by 11%.

CRO strategy: Adding Google Site Search

For more details on the case:http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en/us/sitesearch/pdf/waterfilters.pdf

112. Crazy Egg

Crazy Egg created and redesigned in a website in 30 days which results in improving their conversion rates by 21%.

CRO strategy: Website Redesign

For more details on the case:http://www.dtelepathy.com/blog/design/get-more-conversions-website

113. SafeSoft Solutions

SafeSoft Solutions conducts A/B tests to check if the leaving price on the landing page increase or decrease the conversions rate. The variation which is found will result in 100% boost in leads generated.

CRO strategy: Showing Price on Landing Page

For more details on the case:http://visualwebsiteoptimizer.com/split-testing-blog/prominent-price-display-increases-leads-generated-by-100/

114. CloudSponge

CloudSponge had a very outdated website design which they updated with the new one. It results in increasing the conversion rate of the site by 33%.

CRO strategy: Updated Design

For more details on the case:http://99designs.com/designer-blog/2010/10/26/how-cloudsponge-increased-conversions-33-using-99designs-case-study/

115. L’Axelle

L’Axelle wants to get more people to click on the site add to cart button. They conducted a test and found that an action based oriented headline and copy action helps in earning 38.3% conversion rate for the site which is 93% better than the original action.

CRO strategy: Making Copy Action Oriented

For more details on the case:http://www.abtests.com/test/125001/landing-for-laxelle

116. UK Tool Centre

UK Tool Centre implemented a strategy of removing filters on the site which results in increasing the site conversion rate by 27% as it makes the visitors being less distracted and making them more engaged to the site content.

CRO strategy: Removing Filters

For more details on the case:http://visualwebsiteoptimizer.com/split-testing-blog/remove-product-filter-increase-site-engagement/

117. AMD

AMD implemented the social sharing icons on their page which helps in increasing the conversion rate by 3600% AMD placed the social buttons on the left-position in the new version with the dynamic adjustment which is based upon the browser window sizes.

CRO strategy: Increases Social Sharing

For more details on the case:http://visualwebsiteoptimizer.com/split-testing-blog/amd-3600-social-sharing-increase/

118. SAP

SAP Business Objects had a small blue text link on the original homepage for the add-in-cart option. And they have changed it to the bigger orange button which results in increasing the conversions by 32%.

CRO strategy: Bigger orange CTA Button

For more details on the case:http://www.widerfunnel.com/proof/case-studies/sap-landing-page-optimization

119. Calpont

Calpont tested on identifying that the social media signals have increased their site traffic or not. SO they found that by removing the social proof form the site results in increasing more traffic to the site.

CRO strategy: Removing Social Proof

For more details on the case:

http://visualwebsiteoptimizer.com/split-testing-blog/social-proof-decreases-conversions/

120. Majestic Wine

Majestic Wines sells wines online in UK. They want to increase their conversions, and for that, they improve their page design which results in yielding 201% increase in their conversion rate.

CRO strategy: Improved Page Design

For more details on the case:

http://visualwebsiteoptimizer.com/split-testing-blog/website-redesign-increased-conversions/

121. Open Mile

Open Mile wants to increase their lead generation rate for its landing page. And by adjusting the landing page CTA more clear and prominent help in increasing the conversion rate by 232%.

CRO strategy: Adjustments to Landing Page

For more details on the case:http://visualwebsiteoptimizer.com/split-testing-blog/abtesting-increases-lead-generation-rate/

122. Forex Trading

Forex Trading wanted to increase their conversions from its landing page. And for that, they adjust their images, copy, and removes the distracting tabs and also adds the trust symbols on the landing page which results in increasing the conversion by 99.45 for the site.

CRO strategy: Adjusting Images, Copy, Removing Tabs and Adding Trust Symbols

For more details on the case:http://contentverve.com/99-4-lift-in-conversions-by-tweaking-4-basic-elements-on-a-b2c-landing-page/

123. Write Work

Write Work tested their CTA button by increasing its size will help in increasing the conversion rate, but the same did not work for the business as for them there was a decrease of 10.56% was recorded

CRO strategy: Bigger Button

Which implies that the business website has to continue with the smaller CTA button only to on case their conversions or has to use some other CRO strategies.

For more details on the case:http://contentverve.com/case-study-31-03-increase-in-sales-by-tweaking-the-call-to-action-copy-on-a-payment-page/

124. Write Work

Removing “My” on CTA Buttons Increases Conversions 31.03%

As the above case of Write Work shows that the bigger CTA button did not work positively on the site than to increase their no. of subscriptions sold. They conducted attest on their payment page and changed the word “my” from the word “Create My Account.” Which results in increasing the Conversions of the site by 31.03%.

CRO strategy: Removing “My” on CTA Buttons

For more details on the case: http://contentverve.com/case-study-31-03-increase-in-sales-by-tweaking-the-call-to-action-copy-on-a-payment-page/

125. Betting Expert

Betting Expert wants to increase the conversions of their email signups, and for that, they have use the strategy of communicating value which results in increasing the signups by 31.54%.

CRO strategy: Communicating Value

For more details on the case:http://contentverve.com/case-study-31-54-more-conversions-signup-form-copy/

126. Derek Halpern

Derek Halpern site tested its signup form for the DIY themes and removed the social proof from the landing page which results in sin increasing the conversions rate of the site. The official percentage is no made available for the case.

CRO strategy: Removing Social Proof

For more details on the case:http://diythemes.com/thesis/increase-conversions-split-testing/

127. MuscleandMotion’s

MuscleandMotion’s wanted to in case the conversions, and for that, they have used a strategy which makes emphasize on the free trials and result in sin increasing the conversion rate by 14.5%.

CRO strategy: Emphasizing a Free Trial

For more details on the case:http://www.abtests.com/test/248001/homepage-for-muscleandmotion

128. Vendio

Vendio has improved their landing page by embedding the signup form into the landing page. It results in 60% increase in the visitor’s signups.

CRO strategy: Removing Signup Form

For more details on the case:http://www.abtests.com/test/258001/landing-for-vendio

129. Streamline Metrics

Streamline Metrics changed the word form “Submit.” To the “Get Quote Now,” and it results in increasing their conversions by 36.3%.

CRO strategy: Changing a Few Words

For more details on the case:http://streamlinemetrics.com/blog/one-simple-way-to-increase-your-conversion-rate-by-363.php

130. Birchbox

Birchbox had added a seasonal message to all the potential leads through the social sharing which help in doubling its conversion rates.

CRO strategy: Adding Seasonal Message

For more details on the case:https://www.friendbuy.com/blog/a-simple-ab-test-to-optimize-social-sharing-and-referral-performance/

131. Corkscrew Wine

Corkscrew Wine had gained a 148.3% boost in its conversions rate by improving the product page of the site as by highlighting the details or offers of the product like sale etc.

CRO strategy: Improvement on Product Page

For more details on the case:http://www.abtests.com/test/263001/product-for-the-corkscrew-wine-merchants

132. Crazy Egg

Crazy Egg is a SaaS company that promotes the marketers to analyse the user behaviour on its sites. The software used by them provide heat maps which show about where the users are clicking on a web page so that they can improve the UX and boost its conversion rates. They also continually runs CRO tests, and also adds an explainer video to its homepage which engages more users.

CRO strategy: video content

Videos help to communicate the brand message and value propositions in an engaging, visual way which is not possible with simple texts. Adding the simple video help boosting the value of the company by 64% with around a 21000 dollar addition in their monthly revenues.

133. PayPal

PayPal is a financial SaaS business which has emerged as one of the trusted and useful app wallet by utilizing the growth hacking technique.

CRO strategy: refer a friend

When PayPal started, they offer the $10 to every existing user for referring it to their friend. And this is one of the most lucrative offers as who don’t want to earn money that too without doing much or putting any hard efforts. As this growth hack is one of the most successful hacks for the PayPal as they have now create their market and becomes one of the continuously growing business.

134. TextMagic

TextMagic had improved their home page which allows the visitors to view its pricing page as they have changed the copy to “View SMS Credits” from the “Buy SMS Credits.” And it results in 20.9% improved conversions.

CRO strategy: Improvement on Home Page

For more details on the case:http://www.abtests.com/test/275002/homepage-for-textmagic-homepage-ab-test

135. Mozilla

Mozilla has noticed that the speed of their landing page is much slower than the chrome and opera pages. Whereas by improving the faster Firefox landing page by 2.2 seconds help in increasing the conversion rate by 15.4%.

CRO strategy: Faster Firefox Landing Page

Source: http://blog.mozilla.org/metrics/2010/04/05/firefox-page-load-speed-%E2%80%93-part-ii/

Hence, all the above case studies are given to provide you an indication of how the different CRO strategies work for the company as a result may vary according to the structure of the SaaS businesses. As for your SaaS startup, you need to test the strategy and identify according to your business structure that which works for your company.