3 Things SaaS Leaders are Doing to Keep Their Business Moving
By: Miriam Kahn
Tags: SaaS, Startup, Salesforce, Entrepreneurship, Entrepreneur

When you’re running a business in an industry that’s changing by the second, what isn’t top of mind? With competing priorities and unforeseen circumstances constantly pushing down the top items on your list, it can be difficult to stick to your original plan. In order to keep your list focused, we’ve compiled three things you should be thinking about to keep your business moving forward on a daily basis. Read on to learn more and see how other SaaS executives are implementing these key takeaways.

Don’t lose sight of your original purpose

The beauty of technology is that it opens the door to so many possibilities. But, it can also provide too many doors, keeping you from sticking with your original goals in the first place. No matter where technology may take you, it’s important to stay laser-focused on your primary objective. Specifically, when you’re building a new solution, make sure to ask yourself how the platform you’re building on will further your business goals. Think past the bells and whistles, and make sure you’re staying true to yourself. Don’t forget why you decided to build in the first place. Are you trying to solve a customer challenge? Expand into a new industry? Keep your goal at the forefront and let everything else be secondary.

Prashanth Rajendran, CEO of ComplianceQuest, a cloud-based Enterprise Quality, Health, Safety and Quality Management solution, is a prime example of someone who’s able to keep his sights set on his customer’s needs. With out-of-the-box functionality, Rajendran reduced the amount of time it took to build his application and focused on what matters most. Rajendran says, “We don’t have to worry about database scalability or security. By building on the Salesforce Platform, we’re able to focus on bringing value to our customers on a rapid basis.” By building on the Salesforce platform, Rajendran doesn’t have to worry about his app’s infrastructure and can focus on optimizing his solution for his customers.

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You can’t spell trust without “us”

There’s no company without its customers, and similarly, there’s no trust without “us.” In today’s world, trust is much more than reliability and security. Trust is the bond between a company and its customers. It’s what people think of when they picture your brand, it’s the deciding factor on closing a deal, and it’s what customers align themselves to when they decide to partner with you.

Whether you’re a new or seasoned company, cultivating and aligning your brand to the value of trust will carry you through your journey. One of the ways that Zari Zahra, Co-Founder and Head of Product at Spekit, a dynamic in-app digital adoption and enablement platform, has earned the trust of her customers is through strategic partnerships. Zahra shares, “when we were starting out, we had a product and vision that we thought was compelling, but we weren’t sure how to reach B2B customers. Salesforce opened a giant door opening for us, allowing us to access and gain the trust of their customers. And that was because they trusted the Salesforce vetting process that we invested in.” As a result, by investing in trust, customers decided to invest back in Spekit.

Choose collaboration over competition

Uber and Spotify. Nike and Apple. GoPro and RedBull. The philosophy of 1+1 = 3 has never been more apparent than in these iconic partnerships. Any form of collaboration — big or small — is bound to create synergies that pack a greater punch than if you did it yourself. No matter what industry you’re in, there will always be competition — there’s no changing that. So why brave the field alone when two is better than one? Surround yourself with other industry leaders, develop strategic partnerships, and watch the dividends multiply.

By building Spekit on the Salesforce Platform, Zahra found that she wasn’t only leveraging Salesforce technology, she also joined an ecosystem of thousands of other innovative companies. Zahra says, “It’s not just Salesforce as a core functionality. There is an entire ecosystem of companies around it. It makes it so much easier to collaborate on potential feature ideas and routes to expansion.” Finding a community to collaborate with can lead to limitless possibilities. Lean into collaboration for increased knowledge share, brand awareness, and lead generation.