Coupon Site Promo Code Accuracy Study By CouponBirds — Dec 11, 2020
Tags: Retailmenot, Coupon, Couponbirds, Promo Code, Code Studies

CouponBirds feels sorry that the ninth coupon site promo code accuracy study comes a little late. CouponBirds has always been №1 in previous studies. To make the study more convincing, we add some more specific analysis among the common store coverage this week. Hoping this promo code accuracy study can help you save more money and more time during Christmas shopping.

Top 5 Coupon Sites Promo Code Accuracy Study

The coupon sites promo code accuracy study conducted among CouponBirds, RetailMeNot, Honey, Slickdeals and Groupon. Our team spent one day doing promo code accuracy. We manually verified 4,973 promo codes from 100 popular online stores at random. Each popular store we choose offers promo codes and each promo code is manually checked according to the verification information from merchants.

Started on Dec 9, 2020, the verification work involved 10 CouponBirds specialists. We copied each promo code of the 100 popular stores, and then we added items to shopping carts and applied codes to see whether it is working based on the information provided by stores. The conclusion of this study accompanying data has been published here in this article below.

Promo Code Accuracy

Coupon sites included in the study scores 66.21% on promo code accuracy. Apart from CouponBirds, other coupon sites reach 61.69%.

CouponBirds keeps the high quality as always, reaching a highest success rate of 84.30% accompanied by 1,546 valid coupon codes.

RetailMeNot ranks tailender with 42.44%. As the industry leader, the low validation rate of RetailMeNot will do great harm to the user’s shopping experience.

Honey and Slickdeals all did well with a success validation rate of 70.54% and 70.49%. But still, a limited number of valid codes of 286 and 187, reaching seventh of CouponBirds’s valid codes.

The validation rate of Groupon increased about 6%, only reaching 68.60% this week.

Number Of Working Coupon Codes

We wiped off all coupon codes that were marked as expired. There are 4,973 coupon codes verified across 5 top coupon sites.

Same as last week, CouponBirds ranks №1 with 1,546 valid coupon codes, almost the total number of valid codes of the other four coupon sites.

RetailMeNot ranks second with 965 valid coupon codes. Although it offers the most coupon codes, one-third of them are invalid codes.

Slickdeals and Honey are much less in this round with the number of working coupon codes only 267 and 252.

Groupon offers valid codes for only 88, which brings the limitation of choice to customers.

Brand Coverage

We chose 100 stores at random from top 1,500 popular retail stores based on the traffic. We verify brand coverage by checking whether the top 5 coupon sites offer promo codes for the given 100 stores.

CouponBirds ranks №1 in brand coverage, which means 100% of stores offer more than one code at CouponBirds.

RetailMeNot gets second place with 95 stores.

Slickdeals makes some effort this week, reaching a store coverage rate of 71%.

Groupon and Honey only reached half.

Common Store Coverage

CouponBirds behaves preponderant at store coverage, to make the data more convincing, we do another specific analysis on account of common stores.

RetaiMeNot is the only one who has the comparability with CouponBirds on the number of working codes by means of the data above. We do a more objective comparison with RetailMeNot on working number codes based on those common stores.

The coincident stores between CouponBirds and RetailMeNot are 95. CouponBirds offers 1,484 valid codes and 1,191 unique valid codes, while RetailMeNot owns 868 valid codes and 575 unique valid codes. It means that customers who choose CouponBirds will have twice as much money saved.

Among the 95 stores, we have the same valid coupon codes for 293, which shows that customer searching promo codes among CouponBirds and RetailMeNot will have more autonomy to choose. But you want to save more money by using less time, CouponBirds will improve your shopping experience immensely.

As for the validation rate, Groupon and Slickdeals get more competitive than other coupon sites in this part with 71.59% and 68.60% respectively. Our team chose 33 stores we have in common to analyze in terms of the valid code.

Within the 33 stores, CouponBirds stands out with 671 valid codes and 609 unique valid codes, and the number working promo codes of Honey and Group is less than fifth and ninth respectively, which is also reflected from the side that they pay attention to the quality while ignoring the quantity.

35% of valid codes of the two top coupon sites can be found at CouponBirds, at the same time, CouponBirds offers over 500% different choices for customers rather than the few given coupon codes.