Digital marketing for Beginners
By: Mandeep Kaur
Tags: SEO, Social Media Marketing, Email Marketing, Lead Generation, Digital Marketing

Digital marketing for Beginners

Any business without an online presence stands nowhere today.

Times are gone when business marketing was done offline or manually. But now, one has to be actively engaged or using online resources to grow your business. Not only this, effective use of digital marketing practices is a must for a successful business.

Before jumping directly to use these practices one has to have a thorough understanding of every strategy of digital marketing. In simple terms, you have to analyze every digital marketing strategy before actually starting implementing that in your business. This can lead to a negative impact on your business if implemented blindly.

Digital marketing in simple terms is the promotion of your product or services online using the internet and online digital technologies such as mobile phones, computers, and other digital technologies.

It is a practice that involves using digital channels like emails, social media and, search engines to reach potential customers.

Then the question arises why digital marketing?

Well, the obvious answer is we can get exposure of our business large audience. In addition to this, it is cost-effective as compared to traditional methods of marketing. As well as digital marketing delivers measurable results such as increased web traffic, higher rank, large sales, etc.

To effectively implement digital marketing we have to do the following:

Set the goals for your business

Identification of targeted audience

Analyze and set a budget for different digital channels

Create a balance between paid and free digital marketing strategies

Create quality content

Conduct keyword research

Measure your goals using different analytics tools such as google analytics.

Start working on various digital channels to boost your business

There are various digital marketing strategies in practice these days. Here is the list:

Search engine optimization(SEO).

Content marketing

Cost per click(CPC)

Social media marketing

Email marketing

Affiliate marketing

Sponsored content

Search engine optimization: It is the process of optimization of a website to rank it higher on the search engine which in turn increases organic traffic. It is broadly categorized into 3 parts:

1.On-page SEO: It focuses on the website content and use of keyword which have high volume, low competition and relevant to the website.

2.Off-page SEO: It focuses on all the off-page activities that generate traffic for our website. It involves creating backlinks to the website through different digital channels lie blog commenting, link exchange, guest blogging, social media sharing.

3.Technical SEO: It deals with the Structure of webpages, optimization of images and, CSS files to increase website loading speed which is important for google ranking.

Content marketing: It deals with the creation and delivery of quality content to generate leads, brand awareness. It includes blog posting, articles, infographics.

Cost per click(CPC): In this method, we pay the ad publisher whenever our ad is clicked by a user. Examples are google ads, Facebook ads, Instagram ads, LinkedIn messages.

Social media marketing: This includes promoting your brand on social media to increase web traffic, brand awareness, lead generation. The social media channels one can use are Facebook, Instagram, Linkedin, Pinterest, Snapchat, Twitter.

Email marketing: Emails are used to promote content, discounts, offers, and direct people toward the website. There are various types of emails sent to website users such as welcome emails, follow up emails, loyalty program emails, offer or discount emails,

Affiliate marketing: It is a commission-based promotion of someone else’s product or service. It involves posting video ads, posting links on various social media accounts.

Sponsored Content: This involves paying another business to promote your product or service. One of the popular types of sponsored content is influencer marketing. The brand sponsors an influencer that belongs to their industry to promote their product on different social media through posts or videos. Other sponsored content includes blog posts or articles written to highlight a product or brand or service.