How to enhance export of Rice | etradepakistan
By: Arman Khan
Tags: Economics, Export, Rice, Selling, Pakistan

Pakistan is the best rice producer in this world and successfully captured the international market. Pakistan is struggling to increase the export of this product as overall rice marketplace developed. We’ve established the reliability and good repute in the global market. We need to do more efforts to achieve the target and get success in global market. Pakistan has exported in bulk quantity. We have to think in collective form, for example, if we will increase our price individually then the buyer will turn to other countries so mutual efforts, performance, comprises, and agreements are required.

According to research, it’s proved that we have to take initiatives and prepare for the world’s market. Our continuous effort will increase our economy. We should not compromise on quality and price. We should export product with packaging and proper branding. We need to increase interactions with other business partners. The main objective is to understand the needs of buyer’s and their psyche for business deals.

Pakistani Rice export maintained upward force and touched the highest level of quantity; we exported around 4.097 m tons of basmati rice in the summer season of 2019 as compared to 2018. We have exported 536,133 tons of “rice” and 2.545 m tons “other varieties of rice”. Pakistan has earned up to USD 2.074–2% growth rate. REAP ‘rice exporters Association’ and FPCCI ‘Federation of Pakistan Chamber of Commerce and Industry’ has decided that we’ve to work hard to increase the export and economic condition of Pakistan.

They said we have to fulfill all basic requirements and need to develop new seed varieties for earning foreign exchange, however, it needs a framework. Pakistan has exported USD 2 billion and we can export USD 5 billion rice in the next 5 years. We’ve to introduce our products in the market. We’ve hybrid rice seeds of China and other successful seeds.

A regular framework is required for viable varieties and growth of high yielding. Pakistan is exporting Europeans countries, Thailand, Indonesia (70,000 tons), Kenya (400,000 mt), Iran, and China. We’ve to meet the biggest challenges for rice. We should make policies to manage this product. We have lost 15% crop or grains due to storage issues and bad handling practice. Pakistan can increase its rice’s export with some efforts. We’ve to set our cost and government should support the farmers for good crop so that export volume can be increased.

Pakistan is the 4 thlargest exporter of rice (quality-wise). After cotton, it’s second largest crop of Pakistan. Basmati’s export has dropped so we have to increase its yield. It requires more attention than other varieties of rice. We should do some measures to protect it from disease, improves the ability to compete with other varieties, and increase its flexibility to weather and other environmental deviations. Basmati rice is a strategic product so, with strong strategies and commitments, we can increase its export. Basmati export was USD 637.99 m in 2019; it’s increased as compared to USD 581.85 m in 2018. This is encouraging for exporters in the country. Thus, 19.14% growth is seen in this product (According to the Pakistan Bureau of Statistics).