Reverse Engineering The 4 Daily Habits of a Highly Effective Freelance Copywriter —Pt. 3
By: Gerrick Wayne
Tags: Email Marketing, Copywriting, Direct Response Marketing, Ideas, Freelance Writing

Heya!….

Here’s another ass spanking daily habit for ya…

“Come Up With an Idea a Day”

Now, this article will be a little bit shorter than my previous posts as it’s tied together with the 2 habits that I mentioned in the past articles.

Anyways, let’s get down to it.

As a copywriter, you won’t just be writing copy all day, every day for the rest of the week.

Although the bulk of what we do is writing, there’s another aspect of our service that enhances our value in a company— our ideas.

We are IDEA MACHINES.

I was talking with my retainer client the other day and she wanted me to brainstorm ideas for her new e-book.

Side note: To give you a little bit of context on the situation, I’m trying to revive her email list as she’s currently having trouble sending out her promotions to her subscribers.

So…

I sat down on my thinking chair.

Did a ton of market research.

And came up with 3 radically new titles

And here’s what I told her…

The result:

Here’s the thing…

Coming up with one simple idea a day has two major benefits:

It makes the copy stronger It makes writing the rest of your copy 10x easier

As a copywriter, you must understand that your readers don't want to hear everything you have to say about a certain topic.

What your readers are looking for is a single, useful solution that could make them more successful.

That’s the power of coming up with an idea a day.

It strengthens your copy and helps you narrow in the things that are actually important for your reader.

“Well, what ideas should I come up with?”

It could be anything, really

Like my example above, it could a cool title for a brand new e-book…

An awesome subject for an email…

What’s important here is that you stay in the habit of asking “what if…” or “what so good about this”…as often as possible.

Now, here’s a little hack to generating ideas…

“Practice coming up with 10 small ideas a day instead of ONE BIG IDEA”

Here’s how I did it when I was starting out:

Check out your Gmail inbox and look for emails with subject lines that grab your attention

Exhibit A:

Subject line: Fancy a blue watch?

2. Then, come up with 10 different angles of your own.

For example:

The best watch for the month of July A new trend in fancy watches Looking for the perfect gift? Almost SOLD OUT This is an all-time classic It’s a shame there’s only 5 left Only 5 left in stock Are you sporty and elegant? A simple yet elegant watch for your man You should give him this

3. Then, spend some time looking through your ideas and how you can make them better.

Do this simple exercise a day and you’ll be on your way to churning out money-making hooks,angles and ideas every time you write a piece of copy for your clients.

Next week, I’m going to show you the counterintuitive approach to getting better at sales copy…this may not be for beginners but it’s definitely something that can instantly cut through the noise and sharpen your copywriting game.

For those of you reading this for the first time…

Part 1: Read a piece of copy a day

Part 2: Write a piece of copy

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