Best email marketing services for businesses in 2020
By: Arif Mahmud
Tags: Email Marketing, Automation, Email Marketing Tips, Small Business Marketing

Many of us use email, but in our opinion, it is overshadowed as something taken for granted and intended to be used. However, as every digital marketer knows, email marketing is at the core of what they do.

However, this applies not only to email marketers, but to virtually any position that integrates a digital marketing function. This expands the reach to include many more people, such as website or blog owners, salespeople and many more.

If by now you are still not sure how this element suits you, we will simplify things with one question …

Do you need email marketing?

If you need leads, website traffic, or anything else that requires you to reach as many people as possible quickly , then you need to get into email marketing.

Service providers reviewed

1. Permanent Contact

2.GetResponse

3.MailChimp

4.Aweber

5.SendBlue

6.SendPlus

Whether you have direct access to people, or are not in direct contact with them at the moment, or if you simply cannot contact them directly at any given time, email marketing is what helps you. keep in touch with them.

By creating one email, changing multiple settings, and with one click, you can reach and touch someone, no matter the time, amount of information, or availability.

Let’s take a look at some of the more detailed benefits of email marketing.

What can email marketing do for you?

Email marketing has an estimated return on investment ( income ) of 3,800%, which means that, on average, every dollar invested in email marketing is generating a return of $ 38. Apart from a financial point of view, there are many other useful aspects of email marketing such as:

Extended coverage

Site visitors come and go, but after they leave, many do not return. By collecting email information from visitors, you can contact them again in the future. With a mailing list, you submit an entire list of valuable content that they might otherwise miss. You can also get additional traffic if some of them choose to follow links to your site based on the information sent to them.

Increased sales

Email conversions outperform both social and organic search traffic. In fact, statistics show this social network has an overall engagement rate of just 0.58% compared to 3.71% CTR for email. The sales increase for online or in a store as a result of the fact that the user has read in an email, for example, I received a special offer or an exclusive price.

Optimize your operations

Since email marketing is based on statistics, this data can be collected and analyzed. This information can then be used to further improve your email campaigns for greater efficiency. For example, find out about the likes, dislikes and interests of your user base and send them relevant content.

Best Email Marketing Platforms I Recommend

There are literally tons of email marketing systems out there these days, and it will be difficult for you not to hit one of them (if you quit). As a business hostimg platform — choosing the right email marketing platform can be challenging, so I tested and selected six of the best email marketing services.

Many of the email marketing systems will have similar features, but almost all of them have a free trial. I highly recommend registering and testing them before buy-in to make sure the system is right for you.

Permanent contact

Website: https://www.constantcontact.com

Constant Contact is one of the most recognized names in email marketing systems. In the market for over ten years, the company has evolved over time and today serves over 650,000 customers. Based on their core competency in email marketing, they excelled in functionality.

In addition to an efficient and easy-to-use system, they have added many invaluable features such as event management, social campaigning capabilities, and even user survey tools. These guys are the best helpers in creating a versatile and top-notch solution.

Support is also comprehensive in the form of live chat, email, and a forum with a large community. Best of all, you can subscribe to them and get a month’s free trial to test their services. After the trial period, prices will change depending on the number of your email addresses.

Starting Price: Free trial starts at $ 20 per month.

Best For : Small to large businesses and companies with niche requirements such as event management.

2. GetResponse

Website: https://www.getresponse.com

GetResponse sets all the checkboxes for the email marketing system. You can upload a mailing list to their servers and then create your own marketing emails to be sent to that list. We even took care of the automation and there is a comprehensive analytics package for your data collection needs.

They currently have about 350,000 183 subscribers in 27 countries and are positioned as one of the easiest to use on the market. The availability is very high thanks to localization in XNUMX languages, so almost anyone can use it from anywhere. If you have problems, support is available via live chat, phone, and email (of course!).

Their plans are segmented by the number of emails in your database, but all the core benefits of GetResponse systems are available for all plans. This includes free templates, responsive emails (so mobile viewing is taken care of too!), And email segmentation for more effective marketing.

Starting Price : Free 30-day trial, then paid $ 15 / month for 1,000 subscribers

Best For : Small and Large Business

3. MailChimp

Website: https://mailchimp.com/

I remember MailChimp very well as it is one of the first email marketing tools I have ever used. It’s extremely easy to use and has been around since the turn of the century (yes, for so long!). It has fallen a little off the radar of most avid email marketers today, but remains extremely popular with website owners and small businesses.

One of the main reasons for this is that MailChimp has a free plan, just like the model that some site builders follow. This alone makes it extremely attractive to low budget businesses that are still looking to leverage the power of email marketing.

Even though there is a free plan, MailChimp doesn’t skimp on features and has extensive reporting capabilities as well as a powerful visual template editor for your emails. There are countless integrations for MailChimp as well, and it offers a decent one-stop solution.

Starting Price : FREE

Best For : Blogs, Entrepreneurs & Small Businesses

4. AWeber

Website: https://www.aweber.com

Founded by Tom Culser in 1998, AWeber can be considered a pioneer in the industry and serves nearly 100,000 customers today. It performs well its core functions as an email marketing system and offers good integration with a decent amount of other software.

It’s still a solid solution, especially if you have basic needs and don’t want to be overwhelmed by clutter than “we have it all!” the system can suggest. You can import files of various formats into their database and track your marketing campaigns as they go, which is very helpful.

One of AWeber’s strengths is its extensive selection of email templates, which is great if you’re new to the game. It also has extensive customer support capabilities that have won the National Customer Association Stevie Awards over the past three years.

Starting price : 30-day free trial, then $ 19 / month.

Best For : Blogs, Small Businesses, and Entrepreneurs

5. Sendinblue

Website: https://www.sendinblue.com

When I first tried to access SendinBlue, I was a bit surprised that I had to overcome reCaptcha just to access the site. The only reason I could come up with this was because I am using an ultra-wide monitor that could be flagged for unconventional display sizes.

Like MailChimp, SendinBlue also offers a free subscription package, but it’s limited in what you can send. The free offer only applies to 300 emails per day, which is more like an extended trial to me than any real free service. Once you get to their subscription plans, the number of shipments will skyrocket (as will their prices).

It validates most of the parameters of a traditional email marketing system, but also has a transactional messaging feature. This gives you additional options such as sending order confirmations, receipts, and other similar emails with your brand. This should be noted as not all email marketing systems support this.

Starting Price : FREE

Best For : Blogs, Entrepreneurs, Small Businesses

6. SendPulse

Website: https://sendpulse.com/

The company started out as a startup focused on sending out bulk e-mails and soon gained a well-deserved popularity among marketers. The company has now evolved into a marketing automation platform that has a lot to offer in terms of online promotion.

Now users can send bulk emails , SMS, web notifications.

The SendPulse team is working hard to stay on top of digital marketing trends and have released a Facebook messaging chatbot. A chatbot can serve as a first line of customer support and also request contact information to further attract potential customers.

When it comes to email marketing services, among many other features, SendPulse offers an email template editor, customizable signup forms, transactional emails, and statistics on your email marketing campaigns.

Starting Price : FREE

Best for: Blogs, small business, marketers

Ideal Features Best Email Marketing Systems Should Have

Design possibilities

Since marketing emails are designed to grab the attention of recipients, the visual aspect is very important. This means that they should like attractive, concise and useful text.

Look for an email marketing service that gives you great control over the visual aspects of your email marketing campaigns. This includes a good set of templates, a powerful set of components, and powerful plugins for advanced functionality.

Example — MailChimp: ready-made letter templates for various needs.

2. CRM integration

Sales and marketing are symbiotic, so your CRM platform should worwell with whatever email marketing system you choose. This will save both teams from sweat and tears and help build much better analytical potential.

For example, well-integrated data from your email marketing can drive automated sales campaigns and vice versa. Moreover, because they are integrated and computerized, these functions can be processed in real time, which gives the business an added flexibility advantage.

An example is constant contact: integrate with popular CRMs, store developers and social media to get customer insights and create segments.

3. Data analytics

Having mentioned the benefits of analytics above, it is important that any email marketing system is equipped with analytics tools. This is invaluable to any marketer as it helps to understand the information generated by your marketing campaigns.

Unpopular emails can scare off potential customers, so keeping your finger on the pulse of your customers is very important. To do this, you need to analyze the data and optimize campaigns based on this information.

Your marketing data may tell you;

What works or doesn’t work

What content you submit is more interesting

What devices do your customers prefer?

What demography is what interests

… and more.

An example is constant contact. Visual graphs and tables showing users how campaigns are performing in comparison with each other, and a deeper analysis of each report to find out the open rate and click-through rate.

4. compliance

Thanks to regulations like the GDPR and Data Protection Act , many email marketers end up flagging their content as spam. This is clearly counterproductive, so you will need an email marketing system that can analyze your content. This will help make sure it is compliant and that your links (important!) Are also in order.

Example — MailChimp: Built-in GDRP field in Form Builder to collect user consent.

5.automation

Companies tend to work ahead of time, and email marketing systems with automation features can be very helpful. For example, suppose you are an online retail business, but your employees are closed during the holidays.

Plan and automate your campaigns ahead of time to take advantage of the peak sales season, even when your employees are not around. Other automation features may include reporting, coupon distribution, email responses, and the like.

6. Scalability and cost

You send 1,000 emails today, but what about when your business grows and sends 50,000 emails? How scalable is the email marketing system you are considering, and how much will it cost you to scale with it?

It is advisable to choose a solution that can scale with your business as it grows and benefit from the fact that your needs can change over time. Does the system you want provide the flexibility to handle such changes? It shouldn’t offer these additional features directly, but maybe it can work well with other third party systems?

7. Customer service

As a business owner, you know that customer service is at the heart of every business. This is also true when purchasing a service. Find out what level of support you will receive from an email marketing company and if there is a large enough community to support it.

Final Thoughts: Best Email Marketing Service

Again — almost all email marketing systems on the market have a free trial. I highly recommend registering and testing them before you buy-in.

However, since these are my recommendations, I would suggest that if you are a large business it would be a good idea to look at Continuous Aweber and GetResponse . If you run a blog, small website, or anything else, then feel free to check out any of the top six email marketing systems I’ve recommended.