Varney & Co.: mCart to Rescue Traditional Retail and Media in War with Amazon
By: Samantha Cabrera
Tags: Blockchain, Content Marketing, Influencer Marketing, Retail Technology, Inventory Management

Today Mavatar co-founder and CEO Susan Akbarpour appeared on Fox Business’ Varney & Co. In her talk with host Stuart Varney, they discussed how Walmart and other retailers can use blockchain to track their inventory and how Mavatar uses blockchain to track sales and compensate the influence driving these sales.

Her last visit to the show in August included a discussion of the lack of ICO regulation in the United States and how this is driving innovators to build their companies overseas, costing the U.S. jobs and potential innovation.

Mavatar co-founder and CEO visits Varney & Co. once again and discusses how mCart utilizes blockchain.

How does blockchain work in inventory management?

Many of us know how the mCart PaaS uses blockchain to track products purchased, but blockchain can also be used to streamline other sectors of retail, like inventory management.

Susan explains how major retailers like Walmart are already using blockchain.

As Susan explained on Varney & Co., “There are many parties involved when we’re talking about inventory management…traditional inventory systems aren’t efficient and they aren’t cheap. All of these movements have to be tracked and recorded. Blockchain is transparently and automatically doing that without creating costly back office bottlenecks.”

She went on to discuss how the mCart PaaS is, “helping two industries that are affected today [by the failure of subscription and push advertising models as well as the modern shopper’s low bandwidth for processing information].”

By bringing content and product together on the mCart platform, major retailers like Walmart can capitalize on the initial reason most shoppers buy — the emotional connection that content creates between products and consumers.

Shop-able content is easy for any major media company with mCart.

mCart makes shop-able content easy and fair

When a shopper’s favorite celebrity, movie, TV show or Internet personality create shop-able content using mCart, the platform is able to seamlessly compensate the influencer for the sales they drive using blockchain-based attribution models.

While the platform fairly compensates the true drivers of sales, it also tracks millions of influenced transactions and distributes sales commissions between the different sources of influence — from content creators, to distributors, to celebrities — every time their influence translates to a product sold.

Where was J.Lo’s compensation for the green Versace dress?

To see how mCart is revolutionizing shoppable content, let’s take the famous green Versace gown donned by Jennifer Lopez at the 2000 Grammy’s.

J.Lo’s dress was the original “Internet breaker,” garnering more Google search queries than anything before.

It was the onslaught of searches for the dress that actually drive Google to its Image Search, former-CEO Eric Schmidt admitted in 2015.

While the dress has generated millions of hits by people searching for long tail keywords like “J.Lo’s Green Dress in Grammy’s,” none of the sources of influence, including J.Lo, Versace, the Grammy’s, or its broadcaster CBS have made a penny out of those inquiries. Still almost 20 years later, that dress is selling ads for Google and others, but the drivers of the sales receive no compensation.

If mCart had been around during the 2000 Grammy’s, as fans saw J.Lo strutting the red carpet in her green Versace dress, they could have zoomed their phone cameras on QR codes and links in the award show, Youtube videos of it, or searched the Grammy’s mCart marketplace for that long tail keyword to find the mCart containing that dress, similar dresses and other parts of the outfit.

This could have resulted in millions of dollars of sales commission for J.Lo, Versace, the Grammy’s and CBS.

Monetizing content anywhere an mCart can be found

Using mCart, consumers can shop from content like award shows, streamlining their path to purchase and compensating the true drivers of sales.

mCart’s power doesn’t stop where the red carpet ends. The platform can monetize any content, be it a celeb’s dress at an award show or a social media influencer’s Instagram post, allowing media, brands and celebrities to generate millions of dollars in content-based revenue.

Video content is responsible for over 60% of today’s web traffic, and that share is only going up. Making those videos shop-able with mCart PaaS is the influence marketing and sales revolution needed to efficiently track sales and reward the influencers responsible for those sales, helping consumers shorten their shopping decision journey to a few seconds.

Utilizing mCart’s blockchain-backed platform empowers influencers of every tier to fairly track their influence to all the sales they drive and gives consumers a direct link to snap up the products that speaks to them in the content they already love.