How to Market Your Home to Out of State Buyers: Peter Ivantsov
By: Michael Davis
Tags: Real Estate, Real Estate Investments, Real Estate News

Whether you are a Real Estate Agency, or a homeowner looking to sell, here are some tips for marketing your home to out-of-state buyers. Who am I? I am Peter Ivantsov, a Real Estate investment strategist and I want to show you how I used the digital world to market my company’s Real Estate listings to out-of-state buyers.

This article includes information on what they look for in homes, how to get them interested in seeing yours, and what you can work on to show the most value in your property.

Get to Know Your Buyer

The first step in marketing your home to out-of-state buyers is to get to know them. What are their needs and wants? What kind of Real Estate are they interested in? Knowing the answers to these questions will help you tailor your pitch and showcase your home in the best possible light.

When I started out, I was handling calls by myself. So, when I did receive a potentially interested client, I asked all kinds of questions to better understand their requirements. Not only does it help you to narrow down exactly what the buyer needs, but it also helps me (Peter Ivantsov, or you in your case) to build a good relationship with the clients.

They’ll usually ask for Peter Ivantsov (Because I was the main contact through these funnels), and I’ll brief them all that they need to know about different opportunities available in the market. Using their valuable feedback, I can give them the options that they’re more likely to buy.

Keep in mind that before all of this, I’ve set up various prerequisites to create a funnel that successfully leads these people to me.

Showcase Your Home’s Best Features

When marketing your home to out-of-state buyers, it is important to showcase its best features. This could be anything from the view of the neighborhood to the layout of the property. Think about what makes your home unique and focus on highlighting these aspects in your advertisement.

When I was selling my Real Estate, I made a list of all the features that I thought were important and made sure to showcase them in my photos and videos. I researched templates, keywords, and different advertising strategies from competing agencies to come up with an efficient conversion technique.

Be Prepared to Negotiate

Out-of-state buyers are often prepared to negotiate on price, so it is important to be prepared for this possibility. In some cases, they may even be willing to pay more than local buyers if the property meets their needs.

Make sure you have a good understanding of the market value of your home and be ready to negotiate if necessary. Remember that it is important to remain reasonable during negotiations as you don’t want to scare away potential buyers.

Real Estate Agencies like ours, try to keep the ‘talking’ procedure smart and they always leave room for negotiation.

Make It Easy for Them to View Your Home

One of the biggest challenges for out-of-state buyers is finding properties that are available for viewing. This is why it is important to make it easy for them to view your home.

This could mean having open houses or setting up private showings on short notice. I still remember, when we were first starting out, my partner Thomas Rogge and I (Peter Ivantsov); we just kept ourselves available for calls at all times, and had open houses to continually generate more offers.

Market Your Home Online

In addition to marketing your home offline, you should also market it online. This will help reach a larger audience and could potentially result in more leads. Use popular real estate websites and social media platforms to get your property in front of as many people as possible.

For example, on a website like Zillow, you can easily estimate your home value and put your house up for sale. If I were to be putting something up, I’d list Peter Ivantsov or Thomas Rogge as the main contact person, state my reasonable demand, wait for visits, and eventually shortlist an offer!

Price Reasonably

When pricing your home, it is important to remember that out-of-state buyers are looking for value. This means pricing your property reasonably while taking into account the current market conditions.

If you price your home too high, buyers might move on to a property that is more affordable. But, go too low and they’ll start having doubts regarding the authenticity of the purchase.

Make sure to accurately assess your property’s value, and come up with a reasonable price before listing it through a Real Estate Agency.

How We Can Help You!

Blog Post Conclusion paragraph: As the company that is committed to making your home stand out, we can help you with all aspects of marketing. We are here for every step in the process from staging and preparing your property to showing it off at open houses or online listings. Your success is our goal — let us show you how!