How to Optimize blogs for Google Snippets
Tags: Google Blogger, Googlesnippet, Digital Marketing, Optimization

Writing blogs is an important aspect of digital marketing and content marketing, with Google being more dynamic and providing snippets in the search results, almost every content writer is looking for ways to optimize their blogs for Google Snippets.

Google Snippets are the excerpts or the description from the site that Google assumes to be providing the best answer for the user query. To a Google featured snippet is to unleash the portal of excessive organic traffic which can take your website to new heights.

Below we have mentioned some important ways in which you can ensure that your article is among the most trustworthy candidates for getting a Google Snippet.

Aim For Question-Type Search Queries

As a content writer, SEO expert, or blogger, you might have noticed the trend of blogs starting with what, why, how to, and more, and ending with a ‘?’

This is the prime tool to be inculcated in the heading of the blogs. Users generally insert their query in the search bar as a question format. So when your title is in such a format, the algorithm takes it as a prime response to show the user.

Also, by this technique, it even gets catchy for a user to visit your website as the title and description appears in question-answer format giving a psychological advantage to your blog for appearing highly informational.

2. The Key Lies In Your Formatting

Many professionals have experienced and additional advantage with the type of formatting they choose for their blogs.

We both are aware of the current trend of using shorter paragraphs (like two-three lines), descriptive headers (H1, H2, H3), necessary tags (thanks to social media), and other metatags.

But there’s more with the changing time, if your blogs allow, the H1, H2, H3, and titles shall be in questions format to give the algorithm a strong sense of informational and quality content. But only if your topic allows. Otherwise, this will deteriorate your blog quality, which will increase the bounce rate, thus decreasing the rank of your site.

3. Have Consistent And Rigorous Keyword Research

This is not something new, and it will never be old, keywords are the guides for users towards your content.

But why do you need consistent research? Because the world is changing and technology is getting as dynamic as it can get. Through consistent keyword research and analysis, you’ll get a list of trending keywords that are highly useful for getting featured in Google Snippets.

What’s the role of rigorous research? Competition! There are many content writers and SEO experts out there, probably working on the same or similar type of content, product/service, or strategy you are working on, so more rigorous your research the better output you have.

4. Learn/Adapt/Procure On-Page SEO techniques

There are many on-page SEO strategies and tips that even as a content writer/blogger, you can work out on your blog to make it relatively better optimized.

This is the reason why many digital marketing agencies are trying different ways to make their SEO experts and content writers collaborate so their synergy can be used to get the maximum and effective results.

Search Engine Optimization is the primary way of getting Google algorithms to know about your content and its relevance to the topic. On the other hand, as a content writer/blogger, you’ll even get to know how to produce a primarily optimized content for your clients or your website.

5. Include Optimized Good Quality Images

Google is moving towards a more visual approach where it is rewarding content pieces that even include optimized and good quality photos and videos.

Images make the content more eye-catchy, informational, and easy-to-understand. An optimized image doesn’t let the web-page load slower, thus eliminating the risk of bounce rate.

Google Snippets carry the perception of being relevant and to the point and highly informational on the topic. Thus, images add to the relevance as slowly the users prefer visual content more than textual.

Other than this, this tip may also lead to your article getting featured in Google Images section of search results.

Main Source: EmpowerD