Social Media Marketing Services for Small Businesses
By: Blue Edge Business Solution
Tags: Paid Marketing, Social Media Marketing, Facebook Marketing, Digital Marketing Agency

Social media advertising is growing rapidly and becoming one of the important part of digital marketing strategy. There are several social media platforms that help you to grow your business and collect quality leads for your business. People keep searching for effective social media marketing strategies. That’s why I am sharing some important content and tips forsocial media marketing services for small businesses, have a look!

What is Social Media Marketing?

Social media marketing is an important part of digital marketing. This form of advertising is completely depends upon various social media platforms such as Facebook, Instagram, LinkedIn etc. Digital marketing experts can help you to promote your business brand, products and services by placing paid ads and campaigns on social media platforms to attract visitors. You need strong developing marketing strategies and plans to grow you business. Almost 90% of people spend their spare time on social media, thus its become easy to reach potential customers.

How Does Social Media Advertising Work?

For placing paid ads, one have to log into his/her social media account. Each social media platform offers different type of ads. For example Facebook offers text ads, image ads, video ads. Digital marketer have to pay for ads based on action or results. If user click on ads, the account of the marketer is charged. These types of ads are known as pay per click ads. To get better results, you need to choose best social media marketing consultant.

Benefits of social media advertising

Increased Brand Awareness:

Social media campaign can be created and launched in the span of an hour or two. Professional digital marketer can implement a campaign completely on their own. social Media marketing is one of the effective digital marketing strategy to increase your brand awareness. With the help of social media platforms you will be engage with broad audience of consumers. To increase your online presence on social media platforms, you need to create strong social media profile and fill your business details to start interacting with others. Post interesting content on your account and people start interacting with your content and this will increase your brand awareness.

More Inbound Traffic:

With the help of social media advertising, you can get more inbound traffic towards your business. Without promoting your business on social media platforms, your inbound traffic is remain limited to your usual customers and you can’t reach more potential customers. Social media is connected to whole world and people from different regions get engaged to your content, if you post on social media platforms such as Facebook and Instagram.

Improve Search Engine Ranking

As we know, search engine optimization plat important role in achieving great traffic to your business website. Social media can’t directly increase your site ranking on search engine result page. But you can use social media platforms indirect way to increase your website ranking by posting high quality content. Quality content can be in the form of blogs, infographic, posts, case studies and many more.

Higher Conversion Rate:

Every type of quality content may lead viewers to your company’s website and increase traffic. Social media advertising gives you higher conversion rates. People uses various social media platforms to stay connected with their family, friends and relatives. It is expected that 66% businesses get lead generation benefits by using social media platforms.

Cost-effective:

Social media platforms are the one of the cost-effective marketing strategy to grow your business and audiences. Signing up and creating social media profiles is free of cost for all users and running paid ads is also low in cost as compared to other marketing strategies. If you decide to use paid ads on social media platforms for the first time, you can start with small budget. By spending some small amount of time and money on social media platforms, you can easily increase your conversion rates and ROI.

Social Media Advertising by Platforms:

Facebook Ads

The process of placing ads on Facebook is quite simple. For running ads, you need Facebook page for your business. Open Facebook business page and click on Ad center icon, then click on “create ad”. Choose your goal and fill the required details for creating ad. Then choose your daily budget and make payment via various payment options available there. Once your ad get approved, you can view ads report on your ad campaign. Facebook is one of the best social media platforms for business grow. According to social marketer report, its is reported that Facebook return best ROI in 2016 as compared to various social media platforms. Almost 7 millions advertisers are using Facebook social media platform to promote their business.

Twitter Ads

To create twitter campaign, you need twitter ad page. Choose if you want to promote existing tweets and trends or you can launch a new campaign. Then, choose your target audience and set your budget. It is expected to pay between 50 cents and $2.00 per action for promoted tweet. Twitter is becoming one of the largest using social media as like Facebook. There is less competition on Twitter as compared to Facebook, thus here is more change to get potential customers. Twitter ads gives to ability to reach different types of audience.

Instagram Ads

Instagram is the second most important and best social media platforms for business growth. Its very simple to create ad campaign on Instagram account. You need to navigate your post you want to promote and then click on the “Promote” option. Choose your relevant Facebook business page and then click “create promotion”. You can easily came back to your business page to track your results. Instagram gives you opportunity to sell more products. You can use unique ad formats like video, stories and carousels.

LinkedIn Ads

LinkedIn ads process is very intuitive, even for first-timers. You need to sign into campaign manager and choose ad objective. Then, set up your audience target and choose ad format. Then, set your budget and schedule. It is one of the best and effective social media platform for B2B advertisers to grow their businesses. This platform is best for professional users. It is designed to focus audience targeting and best for B2B targeting.

Reference: https://blueedgebusiness.com/importance-social-media-marketing-local-small-business