Coupon Site Promo Code Accuracy Study By CouponBirds — Feb 4, 2021
Tags: Retailmenot, Coupon, Couponbirds, Promo Code, Code Study

Coupon Site Promo Code Accuracy Study By CouponBirds — Feb 4, 2021 CouponBirds Feb 7·4 min read

The fifth coupon site promo code accuracy study comes on time in 2021. We still hope all customers who choose CouponBirds will save more money and time, more than this year.

Top 5 Coupon Sites Promo Code Accuracy Study

The coupon sites promo code accuracy study still conducted among CouponBirds, RetailMeNot, Honey, Slickdeals and Groupon. Our team spent one day doing promo code accuracy. We manually verified 4,905 promo codes from 100 popular online stores at random. Each popular store we choose offers promo codes and each promo code is manually checked according to the verification information from merchants.

Started on Feb 2, 2021, the verification work involved 10 CouponBirds specialists. We copied each promo code of the 100 popular stores, and then we added items to shopping carts and applied codes to see whether it is working based on the information provided by stores. Conclusion of this study accompanying data have been published here in this article below. At the same time, watch our latest official video on Youtube if you want to learn more.

Promo Code Accuracy

Coupon sites included in the study scores 62.98% on promo code accuracy

CouponBirds gets the validation of 77.37% accompanied by 1,400 valid coupon codes. CouponBirds always keep the high quality and quantity.

RetailMeNot ranks tailender with 45.31%, increasing 15% compared to last week.

Slickdeals and Groupon are very close to the validation rate, reaching about 60%.

The validation rate of Honey gets up, reaching 71.93%.

Number Of Working Coupon Codes

We wiped off all coupon codes that were marked as expired. There are 4,905 coupon codes verified across 5 top coupon sites.

The five coupon sites offering valid codes are much more than last week because the number of working coupon codes depends on different stores. Some stores offer a lot of valid coupon codes.

Same as last week, CouponBirds ranks №1 with 1,400 valid coupon codes.

RetailMeNot ranks second with 1,063 valid coupon codes, which is much less than last time.

Honey doesn’t change too much with the number of working coupon codes for 264.

Slickdeals and Groupon offer valid codes for only 220 and 86.

Brand Coverage

We chose 100 stores at random from top 1,500 popular retail stores based on the traffic. We verify brand coverage by checking whether the top 5 coupon sites offer promo codes for the given 100 stores.

CouponBirds gets №1 in brand coverage.

RetailMeNot offers 99 stores.

Slickdeals still ranks second with 87 popular stores.

Honey and Groupon improve a lot and reach the store coverage of 69 and 65.

Common Store Coverage

CouponBirds behaves preponderant in store coverage, which may result in more valid codes of CouponBirds. To make the data more convincing, we do another specific analysis on account of common stores.

RetaiMeNot is the only one who has the comparability with CouponBirds on the number of working coupon codes.

CouponBirds and RetailMeNot have 99 common stores. CouponBirds offers 1,389 valid codes and 1,172 unique valid codes, while RetailMeNot owns 966 valid codes and 749 unique valid codes.

We have the common valid coupon codes for 217.

As for validation rate, Groupon and Slickdeals get some competitiveness based on previous study. Our team chose 49 stores we have in common to get a specific analysis.

Within the 49 stores, CouponBirds stands out with 518 valid codes and 468 unique valid codes, while Honey and Groupon only reach one third of the total.

38.4% of valid codes of the two top coupon sites can be found at CouponBirds, in addition, CouponBirds has an extra unique valid code more than 3.6 times as much as.