Snapchat Global Audience Expansion
By: Mallory Ueberroth
Tags: Demographics, Charts, Graph, Data, Snapchat

Social media is used widely everywhere today. Anyone can easily access social media, and millions of people feel as if they cannot live without it. While there are countless social media apps, Snapchat has been a very popular one. Thus, we will be reviewing demographics about the app to find out who uses Snapchat in the world. Such demographics include an overview of social media users, Snapchat’s global audience, annual revenue, and age demographics.

There are 7.8 billion people in the world. Currently, 3.2 billion of those people are social media users. Out of the 3.2 billion people, 203 million are using Snapchat. The darkest red portion of the bar chart resembles the total amount of people in the world. The lighter red portion of this bar chart resembles the total sum of social media users. The yellow portion of this bar chart resembles the sum of those social media users active on Snapchat. The chart indicates that nearly half of the population is active on social media, and 16% are active on Snapchat.

Now let’s take a deeper look into Snapchat’s audience…

This table shows Snapchat users over the world. Countries are ranked from highest to lowest number of users. The chart indicates that the United States has the largest Snapchat user base in the world, with an audience of over 101 million people. The second leading country is India, with an audience of 33.8 million Snapchat users — less than half of the United States audience. Morocco obtains the smallest user base, with an audience of over 4 million Snapchat users.

While there are so many users on Snapchat, one could only imagine millions of dollars the company receives.

This graph shows Snapchat’s annual revenue from 2015–2019 in USD millions. It indicates exponential growth over the years. Between 2015–2016, Snapchat increased revenue by $346 million. 2016–2017 Snapchat increased revenue by $421 million. 2017–2018 Snapchat decreased revenue as compared to previous years by only earning $355 million. From 2018–2019 Snapchat earned the most increased annual revenue of $536 million.

Thus, Snapchat has experienced a gradual increase in revenue over this five-year period. This allows for expectations for Snapchat to earn even more revenue in the future. How has Snapchat been so successful? The answer lies in the demographics. Today, there are millions of daily active users on Snapchat. Like Snapchat's annual revenue, the number of users increased over time.

While there are so many users, there are several aspects to consider about Snapchat’s audience. Who really is using Snapchat?

This chart illustrates who exactly Snapchat’s audience is. It shows the number of users in percentage amongst several age groups. It indicates almost half of Snapchat’s users are between the ages of 15–25 years old. Almost a third of Snapchat’s users are between the ages of 26–35 years old.

Overall, it is safe to conclude that Snapchat has a large audience of 203 million people, with many being located in the United States. Snapchat has earned increasing revenue over recent years and is expected to continue the exponential growth of income. Most of those using Snapchat is in high school and college. Looking at Snapchat’s demographics allows for a better understanding of the app in general and who is using it.