TOP 5 WAYS TO GET PRESS AT CES
Tags: Best Marketing Agency, Public Relations, Top 5, Marketing, CES

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6500 of the world’s top reporters will be at CES. If you want them stopping by your booth, you should be reaching out to them well ahead of time. Reporters plan what booths they’ll be visiting well before the show.

That’s where we come in. We’re PR specialists. We work with thousands of top journalists throughout the year and leverage our relationships during CES to get you all over the news, guaranteed.

#1 START REACHING OUT TO REPORTERS MONTHS AHEAD OF CES

There are 6500 reporters headed to CES. The top journalists in the world will be there. Just one article from one reporter can expose your company to millions of people. It’s great exposure if you can get it, but if you plan on getting their attention at the show you’re too late …. way to late. Reporters are planners. They know what booths they’ll be visiting and what companies they’ll be featuring well before the show begins. Sure, there’s a chance you might capture their attention at CES, but your chances are slim. You’ll be competing with 4500 exhibitors for their attention. Some companies will spend millions of dollars on their booths making it near impossible to stand out. Make the most of CES and start reaching out to reporters months ahead of the show, before it’s too late. Get interviews lined up early and win the battle before you get to the show.

#2 PITCH THE RIGHT STORY

When you reach out to reporters make sure you use the right pitch. Remember these aren’t consumers or venture capitalists you might be interested in attracting. These are journalists so you’ll need a different message. Know how to tell your story. Don’t sell it. Know how to make the story of your business compelling. Define the why’s and how’s that helped create your business or launch your product or service. Don’t make your pitch read like a fact sheet highlighting benefits. While benefits are important, they don’t show a journalist what your company, product, or service means to customers.

Answer questions like how and why your business will change their world?

What is the human interest angle of your story?

#3 CREATE A PRESS PAGE ON YOUR WEBSITE

Reporters have a stressful job. They’re on constant deadline and have many articles they have to write every single day. They’re under a lot of pressure so the easier you can make their job, the better your chances of getting coverage. Create a press page on your website and fill it with all the information they need. Add pictures they can download, videos if you have them, founder bios, company history, etc. With an online press kit you’re basically writing the article for them and leading the story in the direction you want it to go.

#4 DON’T STOP WITH CES

There will be 6500 reporters at CES. That’s a lot of reporters, but a small fraction of the 1.9 million reporters all over the world. There are thousands of relevant reporters NOT going to CES, but will consider writing about your business if you give them the opportunity.

To get the most coverage possible reach out to these reporters also. Find out who they are and email them on the instant CES doors open. Make sure you include them before you become old news. If you wait a few weeks after CES reporters will think “Why should I write about them now? They’ve already been featured all over the news at the show.” Strike while the iron is hot and while your news is still relevant.

#5 SEND A WRAP-UP PITCH AFTER CES

Things quiet down a ton after CES, but that doesn’t mean that you have to shut it down. Don’t stop now. A post-CES recap can ensure that you get that last bit of coverage after most of your competitors have already called it quits.

“ONE article can transform your business. Imagine what HUNDREDS would do. Get started now!” — www.visitingfromspace.com