Principles of Communication: Best Pillars of Business Communication
By: Digital Class E-Learning Marketplace
Tags: Communication Skills, Communication, Business Intelligence, Effective Communication, Community Engagement

Look at the principles of business communication. 7cs of communication are the most important for better and effective communication. One can learn conciseness in communication through this topic.

A description of communication with examples is given here. The growth of business mostly depends on effective communication. The introduction of a business communication course can give a boost to your business.

Principles of effective communication

Look for your audience in such a way that thirsty looks for water.

Observe your audience’s needs and be ready to fulfill them.

See what type of communication is effective for the audience.

Apply the method of communication which is effective for a particular audience.

Start communication via various tools of communication.

Make sure that they will get their answers quickly.

Control your ego before the people to whom you are communicating with.

Be polite in talking and messaging to your customers.

Listen to their complaints carefully and try to rectify them immediately.

7 Cs of Communication

Good communication mostly depends on 7 Cs. They are concreteness, consideration, correctness, courtesy, conciseness, completeness, and clarity. They are important pillars of effective communication. We discussed this in the detail.

Concreteness

The meaning of concrete if clear. A firm mindset is necessary for communication. Being concrete means being definite in sending messages. Our message should not be roundabout. What you want to say must be clarified in the message. Avoid using unnecessary words that create confusion in the reader’s mind.

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Use particular words

Avoid interfering words or sentences

Use exact words of information

Check the words before sending

Never use abuse or misleading sentences.

Here are some tips to create effectiveness in our communication.

Consideration

When you send any message, consider yourself as a receiver instead of a sender. What you like to write the same words. Consider the needs and requirements of the receivers while sending the message. Consider the opposite person’s priority the highest.

Put ‘You’ in place of the receiver

Use kind words to win the heart of the receiver

Consider his needs in your mind

Be pleasant while drafting a message

Listen to the receiver carefully to avoid misunderstanding. Look at the tips given here.

Correctness

A liar never is trusted in society. 100% correctness is a must in the message. Your message should be correct so that the reader can understand it properly.

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Before sending the message, check it properly grammatically and spellings

The salutation should be in an honored manner

All the facts, figures, etc. should be correct

Send messages at the correct time

Do not neglect anything which is important

Spellings in messages and words in talking should be correct enough to be understood. Correctness improves your prestige in communication. False statements and words mislead people and sometimes it creates a great loss to the company.

A mistake in communication creates confusion as well as makes our communication unfruitful. Follow the tips given below.

Courtesy

We should keep friendly relations with those to whom we communicate. It is a popular proverb, “Courtesy brings happiness”.

Give a prompt reply to the message

Avoid irritating quotes

Apologize if there is any mistake or misbehavior

Always say ‘Thank you’ without hesitating

Maintaining a relationship is good for business. Business communication depends on relations.

We should keep a friendly nature for better communication. These are some points to be remembered.

Conciseness

Arrange the words in sequence

Avoid unnecessary wording

Don’t repeat the words

Say everything in a short message

It means our message must be short. Everything should be included clearly in it. Long and monotonous messages are sometimes avoided by the readers. They do not pay heed on this kind of message.

Quite short and clear messages are worth reading. Look at some tips given here.

Completeness

Read the message twice before sending

Make surety about the recipient

All the things should be well mannered

Keep the message short and sweet

It is a fact that an incomplete message creates misshape. Completeness is a must for clear and effective communication. Effective communication contains all facts required for both parties. A complete message makes the recipient satisfied and contented. Sometimes wrong or incomplete messages create misunderstanding in communication.

Let’s see some tips.

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Clarity

Always select easy words to clarify your thoughts and ideas

Deliver straightway instead of a roundabout

Short sentences are recommended

Avoid extra words and sentences

Clear everything in a short message

Clarification of each matter is the most important part of effective communication. Whatever you share with other people must be clear and understandable.

Clear communication avoids confusion. Clarity is also important in non-verbal communication.

See the tips given below.

Business is an activity through which one can improve financial conditions. Every businessman wants to expand his business.

Mostly, the expansion of business engulfs many valuable years. To expand our business, communication skill is required. But good communication boosts a business to the sky. What to do for developing our communication skills is to learn 7cs principles of communication.

Every business organization needs to communicate with its clients and other people to maintain and to grow the business. No business can be done without communication. It is the time of mass communication through Digital Platform or print media. Many companies communicate through SMS, social media, phone calls, emails, etc. The communication process is very fast today than before.

Every person is not a good communicator. Person to person communication is effective only at a smaller level of a business. If a shopkeeper advertises his business for a local circle, it works. When a large unitholder wants to send messages to the people, he/she uses a mass communication system. It is said, “Written is to be read”.

Print media is one of the mass communication methods. Business owners can deliver press reports in the local newspapers. They can spread messages in society through print media. People can know about the company and deal according to the messages. Multinational companies communicate on a large scale in various countries.

Benefits of effective communication

Principles of Business Communication: Business communication skill plays a key role in developing a business. Communication is a process of exchanging thoughts and ideas. When your communication follows all the seven C principles, your presentation is perfect. It helps in making the best decisions.

Effective communication gives speed to your business. If we satisfy our customers’ needs, they will help us in boosting our business. There are many problems in a business firm.

All these are due to poor communication or communication gap. But effective communication can help in solving all the problems. It also improves the quality of products.

When the employees are given timely and proper guidance, they will follow and improve quality and quantity.

Employees get job satisfaction due to proper communication. The timely transformation of thoughts and ideas saves time and money. It makes our business relationship strong and long-lasting.

Good communication shows your professional image to your colleagues and customers. It builds your prestigious image among the people.

Principles of business communication always move your business forward. To boost your business, 7Cs principles of communication must be observed.