Crypto Startup? Here are three types of Investors you need to know about
By: Himanshu Bisht
Tags: Crypto Startup, Crypto Marketing, Blockchain Application, Blockchain Startup, Blockchain Marketing

Crypto Startup? Here are three types of Investors you need to know about

You already know the value of a tribe.

The Community is the backbone of a blockchain startup. People who are ready to walk together to the moon are critical…

Who are defending your vision when enemies are throwing stones at you. They are the underpaid, underdog members who will stand by your side. The more you have, the lesser you worry about the sentiments.

Ethereum Foundation, for instance, wins over most other altcoins when it comes to a strong community. With over a Million active developers, retail investors, entrepreneurs, and marketers, Ethereum sees no reason to fall even in the darkest nights of the crypto industry.

Last week I wrote why marketing in crypto is all about content marketing. And the first step to building such an audience is to find them. So you can create content and eventually turn them into your long-term ambassadors and affiliates.

People come for money but stay for community

Three types of Crypto Investors

Important note: I have used the word “transactional” below. transactional doesn’t mean, the transaction of money. Mainly, I am using this word to express the transaction of faith towards your project.

Informational

These people are looking for new terms. They might search “what is blockchain” on Google. This proves they are completely new to the industry, and whatever they will find first, they won’t forget.

So if someone searches “what is decentralized finance” and ended up on your company blog…. The chances are, when the time comes, he will feel a subconscious, natural loyalty towards your product. And yes! he will turn into your developer, investor, or active ambassador.

Navigational

This person might be looking at “more information” around the sub-niche your company is in.

So, someone searching “how to buy a DeFi token” or “best layer 2 Ethereum protocol” is way ahead in his journey than someone who is still searching for what is blockchain.

Navigational investors are the most-avoided audience in crypto. If you can help them find what they are looking for, you can easily turn them into your potential investors and active promoters.

Transactional

A transactional investor is someone well-rooted in the industry. Often, they look for “alternatives,” “betterment,” and “early adoptions.”

So, someone who might already be familiar with your project can be called a transactional investor.

Expect “How to reduce GAS cost” or “new DeFi projects on EOS” as his general search queries.

Final Verdict

As a growth-marketer or an entrepreneur, knowing these three types of investors in crypto can be a holy grain of marketing.

It can help you develop better content and save time and money that you would have wasted on creating “wrong” material.

Most people start their journey from being an informational investor and stay in the transactional investor zone. A transactional investor needs whitepapers, technical analysis, and more in-depth knowledge of the project…

While an informational investor only looks at the bird-eye view, he needs a “simple” explanation.

But to remind, If 10,000 people will ask “what is blockchain,” there might be only “500 people” who will ask “best DeFi projects on EOS blockchain.”

The point is, if you need the mass adoption, focus on top-level content, and if you are looking for an educated, premium mass, focus on in-depth transactional content.