Nine Commandments for Social Media Marketers
By: Shivani Dua
Tags: Content Writing, Social Media Management, Content, Social Media Marketing, Content Marketing

Social Media Marketing has little question that helped innumerable businesses to rise many folds. Marketers have readily adopted various means and tools to extend brand awareness and find the proper target audiences for their clients. But what if I say, embracing AI-powered tools in Social Media and their correct implementation will enhance every customer journey thereby retaining them longer. Yes, it’s true, mention our favorites Netflix which provides us personalized movie choices, Amazon, etc all are AI-powered and provides personalized user experience. AI tools are now relatively cheaper making it easy for small and medium scale businesses to implement. So learn before stepping up and making optimum utilization with AI.

Here are the Commandments for social media marketers:

Smart Ad-Targeting using Programmatic Advertising:

Why not let AI predictive analysis determine who to and when to focus on potential customers for your products instead of following the retroactive approach. This can be done using Programmatic Advertising where real-time data of user’s likes, preferences, location, a lively time during the day, intent to shop for, etc are analyzed and therefore the most important ad is posted to them via a bidding process. This increases the higher chances of conversion and engagement. You can now invest more in considerably high-value users by changing various bidding strategies increasing the efficiency of their campaigns. Focus on Personalized Content:

AI demand has increased thanks to its ability to publish personalized interest-based ads for every individual customer. Marketers should explore new dimensions of marketing with a data-driven approach. Marketers can increase their Revenue and ROI by improvising on content relevancy. Be Available 24/7 365 days:

Handling inquiries and queries only during business hours is an old-fashioned thing. Missing a chance is giving that chance to your competitors. Hence it’s vital to attend every inquiry regardless of what time it is posted. Dedicated resources can sometimes cause errors and unavailability. Fortunately, with an AI chatbot powered by Machine Learning and tongue Processing, you’ll create a 24/7 online presence for initial support and queries regardless of the day or time. This will keep your prospect from a rival and later cater to them personally within your office time to share more product details. The 2018 State of Chatbot report from Salesforce tells 69% of the purchasers to prefer instant communication using Chatbots with brands. Automate regular tasks:

Smart marketers are working with today’s smart AI tools to automate repetitive and boring daily tasks. Updating the onboard and future customers about offers and deals is a normal thing now with companies trying to attract their audience to cut a deal. AI tools are often your savior for email marketing. Your team can spend quality time and energy in additional productive zones than to spends hours analyzing what to send to whom. Identify disengaged customers at the right time:

Don’t waste some time assuming why customers are losing interest in your products, rather use AI to spot such customers and send them offers and discounts to stay them engaged. AI tools can lower your churn rates by understanding ratings and feedback and may identify future action on the merchandise by the customer. This gives room for the brands to handle things at an early stage than to attend and lose the customer. Optimize and empower your search results:

No doubt companies are using past data to research the user behavior but what they learn from the info is significant. Producing relevant results and proposals in real-time supported things like user location, search history will end in better customer engagement. Embrace Visual Search and Image recognition:

Visual search is turning the search landscape with platforms like Pinterest, Bing, and Google already using it. It uses smart image recognition and analysis to seek out results that are visually just like the image. Marketers should widen their search alternatives using this for improvising on merchandising and furnishing personalized shopping experience, especially for the retail and e-commerce customers. Do Social Hearing and Examine conversations around your brand:

AI can study what users are talking about their brand on different social platforms, review boards, blogs, etc, and know if there are any complaints or issues with regards to their products and tackle them before they spread. Utilize Voice Search to maximize the value of AI:

Talk about Alexa, Google Assistant, or Siri we all know them by all, and their use is rapidly increasing. More and more marketers are considering using voice search campaigns to capture more customers and now emphasizing the importance of semantics.

With more than one billion voice searches happening monthly, it’s surely worth considering for companies and agencies as a replacement source of revenue. Marketers should carefully assess all the voice search requests for actionable insight. Let’s inspect some statistics to understand the facility's Voice-based search.

- As per Gartner — About 30% of all searches will be done without a screen by 2020.

- As per Statista- Up to January 2019, 45% of folks millennials say they frequently use voice look for shopping.

- As per program Journal — 76% of individuals who have smart speakers use voice look for “local” searches once weekly.

- As per BrightLocal- 51% of consumers use voice search to seek out local restaurants.

These were just 9 pointers but there are many, and each business and marketer should explore more about AI and optimize its implementation in Social Media Marketing. Imagine a world where you do not need to use any physical device, yet you’ll see and workaround. Online campaigns will be managed automatically, Emails, Posts will be composed and sent to relevant users. Businesses keep on improvising their strategy as per data insight and grow exponentially. With AI, all this is often shortened to realize. What is currently available is simply a glimpse, but AI has far more than this to supply. So begin utilizing AI into your social media marketing strategy today to be ahead within the race and shine within the future.