The new tourist marketing in Latin America.
By: Gm Coaching
Tags: Travel, Tourist, Gm Consulting, Tourism, Tourism Marketing

The new tourist marketing in Latin America.

the fitur 2021 they have not done yet but it is a showcase to show the new tourism marketing and its tourism trends after the pandemic (even before the coronavirus).

We are realizing that the tourism digital transformation has grown in tourism a few years ago.

Coliving and transformations due to the pandemic (in addition to the digital nomads who stay for months in a place working and studying, in addition to workation) and the fall in reserves due to the pandemic, promoting more biosecure, local and rural tourism as well. In addition to the digital nomads, this tourist environment becomes more competitive.

Biosecure environments, community managers, big data, tourist copywriters should already be part of tourism in Latin America.

In addition to a committed tourist profile, attentive to brands. That is why the pandemic has increased the rise of rural and sustainable tourism in the country and throughout Latin America.

Respectful with the environment (rural and sustainable tourism) but also with socio-ecological and cultural tourism.

Sustainability and the rural is becoming a trend in the network due to the pandemic. They are also lonely places and without so much crowding. In this case, tourism marketing becomes a key for tourism brands.

The tourist marketing plan no longer has the objective of “selling the brand”.

Good communication both on the web and on social networks, together with a real commitment to sustainability and added to the never-before-seen importance of storytelling, will be the new objectives to be pursued in the marketing plan of a tourism company. All with one final goal: to create experiences.

The new tourism marketing:

the concept of tourism marketing is not new. Since tourism as we know it became general (since the nineteenth century), tourism promotion has been worked on.

From there arises tourism marketing and destination marketing and tourism marketing as such: hotels, restaurants, transport, leisure, commerce, etc.

Tourism marketing was based on a product. A 5-star hotel was studying to promote a suite, a restaurant, a gastronomic specialty.

the company made modifications to perfect it. This plan worked before. Now whoever does it is going to fall.

With the internet, things changed. Tourists do not live the same or enjoy tourism. It is not just knowing your age, your geographical location, etc. Tourist companies must know the concerns, interests and concerns. Tourism marketing goes from offering advertising to information.

It is also much beyond. The tourist seeks unique and surprising experiences. Stand out and differentiate yourself from this information is key and transmit experiences of other tourists.

And to convey these emotions it is necessary to have a new tourism marketing plan.

The new tourist profile.

Tourism is growing more and more rural in our country. And he hopes that in 2030 it will grow more due to the pandemic.

The emerging middle class will be the one that leads growth and will have to adapt to it. More concerned with consuming experiences than things, more educated, more ecological and more aware of the places they visit: that’s how the tourist will be.

tourism marketing plans must be adapted to the different generations that will enjoy the activity. However, we focus especially on those known as the millennials. Their strength is that they will be the adults of tomorrow.

And, although it is true that they are very aware of sustainability and the environment, their children (generations Z and Alpha) will be even more so and will be even more technological than their parents.

However, the tourism business should not be reduced to a limited audience without taking into account other possibilities and opportunities.

In a year from now, we will also meet older tourists, looking for experiences very different from those of later generations. The door is also opened to the ‘single traveler’, single, without children and according to more premium experiences.

Source: https://gmcoachingyemprendimiento.home.blog/2021/01/21/the-new-tourist-marketing-in-latin-america/