The Secret Recipe of Developing a Bestselling On-Demand App
By: Carnellia Ajasin
Tags: Minimal Viable Product, Scalability, Innovation, Startup, Transformation

Forbes call on-demand service apps ‘the wave of the future’ and there is easy to see why. Organizations and businesses are eager to fulfill their clients’ needs, develop their brands and develop products and services that are fun and easy to use. Welcome to the new ‘on-demand app’ economy.

In this new paradigm, consumers are at the forefront of driving app development and in the center of how apps are being developed. The whole mechanism of the supply-chain is driven by a robust and swift online app network to leverage users in meeting their requirements in real time. The on-demand economy is transformative for companies, supply chains and users alike.

On-demand apps are no longer reserved for billion dollar corporations. From startups and small businesses to entrepreneurs, influencers and freelancing professionals — everyone are looking to jump on the bandwagon. We can see evidence of this in the countless success stories of on-demand apps tailored to specific user groups like the dog-sitting Wag! and Rover, the subscription-based app called Sweat! that earned fitness trainer Kayla over $46 million or the small-scale app with check-in and photo-sharing Instagram, which grew to 700 million users and got sold to Facebook in 2012 for a billion dollars. The on-demand app market is thriving. So how do you get in on that?

Developing an on-demand app is a process like any other. It starts with you identifying prospective clients, a problem they are facing and proposing a solution to that common issue through your app.

When you’re brainstorming solutions, try to be one step ahead of what’s already been done. We live in the era of technology and people want smart and innovative solutions. But it’s also about convenience and ease-of-use. Busy professionals juggling a hectic schedule and family would be happy with an app that lets them order and have groceries delivered from an online store via an on-demand delivery platform. Night owls and sleep-deprived college students will rejoice at a late-night food delivery service. No matter who you are pitching to, taking advantage of technology in a way that simplifies life, is a major selling point of an app.

But the best part about on-demand apps is that once you launch yours — it is far from over. Incorporate analytics, take advantage of ASO (App Store Optimization) and keep track of usage statistics, so you know when it’s a good time to go back for another round of improvements, updates and the addition of new popular features like news feeds, gamification and more. This will build up trust, gain customer loyalty and start creating a sub-culture of people using your on-demand app.

At Mind Katalyst we build custom apps across different platforms and emerging technology including iOS, Android, Augmented Reality, Blockchain, Artificial Intelligence/Machine Learning, Wearables and IoT. We help organizations and entrepreneurs build their minimal viable products (MVP’s), iterate to product-market fit, or scale big.

By bringing to the table top tech talent in iOS, Android and backend development, the Mind Katalyst team is motivated by a deep appreciation for building meaningful, relevant and functional apps.

Carnellia Ajasin CEO of Mind Katalyst, is passionate about inventing new technology products in the emerging technology space that are meaningful and relevant. She works with ambitious organizations and businesses on the strategic application of innovation, creativity and emerging technologies to create competitive advantage, transformative impact and growth in business and society.

For more on how Mind Katalyst can help you scaling your technology product contact us for more details.