Turn Your Social Media Followers Into Potential Donors With These Effective Ways
Tags: Charityfundraisingwebsite, Fundraising, Charity

Social media followers can play a very important role in your fundraising campaign. Standing in the technologically advanced time, it is very important to realize the power of social media. Otherwise, you cannot make fruitful achievements in the field of fundraising. The non-profit professionals across the globe are using the power of social media to make their campaigns successful. So, if you want to get the same taste of success, you will have to follow their strategies.

Volunteers do not necessarily have the time; they just have the heart. ELIZABETH ANDREW

Do you know that a successful social media presence can extend your reach? As a result, you will be able to raise a good amount of donations through your fundraising campaign. The success of your online fundraising campaign depends upon the number of social media followers. Moreover, in this pandemic situation, people are not going out of their houses; restaurants, clubs are closed. Amid this situation, people have become very active on social platforms. Therefore, if you have not yet achieved a good amount of social media followers, you will not have to worry. This is the right time to create your good impression upon them.

Importance Of Social Media Followers

Well, we are not going to talk about how you can increase the social media influencers amid this situation. What we are going to tell you is how you can turn social media followers into potential donors. Well, you don’t need to hire any Hollywood celebrity or national politician to turn the social media followers into potential donors. According to research, people give more preference to social media influences than local politicians or any celebrity.

However, turning your social media audience into potential donors is not an easy task. You might not achieve success if you do not follow the right ways. We at Werbylo believe that fundraisers can bring positivity to the world. Therefore, every fundraiser deserves to know how they can turn their social media followers into donors. This is why we have added some effective ways here. So, if you want to become a successful fundraiser, you must run into the following points:

Involve Your Social Media Followers Into Your Story

Well, you probably know that writing an attractive fundraising story is very important to make your fundraising campaign successful. If people don’t know the cause of your online campaign, they will not make a donation to the charity. However, if you are not getting any comments from social media followers, it means that your story is not engaging. You will have to design it in such a way so that your social media followers get involved in it. A post with a lot of comments is better than lots of posts with no comments. Therefore, you will not have to write fundraising stories all the time. There are many other ways through which you can enhance the involvement of your social media audience. We have explained some of them here.

Effective Ways

You can share the present condition of the beneficiary. Your social media donors have the right to know how their financial support is being utilized. You can post the progress of your fundraising goal. It will increase transparency.

Always show gratitude to your social media followers. In order to make it more impactful, you can tag your followers to your social media posts.

As a fundraiser, you will have to give importance to your past donors. You can take an interview of your past donors. Well, you can record the entire interview and post it on social networking sites. You can ask them why they made a donation and you can also let them know how their donation is being used. This will definitely inspire new followers. Moreover, your existing followers will share such posts in their personal networks.

If any organization is conducting the same fundraising campaign, you can share their events on your social media page. Thus, you can increase your reach on social networking platforms.

Well, if any organization mentions the name of your fundraising organization on social media, you can capture it or you can share that link on your social media account. It will create a solid impression on your social media audience. They will understand the value of your organization.

Organize Various Fundraising Activities

Well, if you simply ask your social media supporters for a donation, you might not get the desired attractions. Instead of this, you can organize various online fundraising activities. You can host an online concert where you can live stream with your supporters who want to showcase their talents online. Or, you can organize an online drawing competition and ask your supporters to submit their artistic work. You can post their drawings on your social media handle. You can ask for a small donation from your social media followers. In order to make it more impactful, you can use online fundraising sites.