7 B2B Lead Generation Ideas
By: Fresh Proposals
Tags: Lead Generation Ideas, Lead Generation, B2b Lead Generation

Want to boost your email list?

Booyah! Everyone wants to grow their email list. But many of you are still be stuck on what to offer for your free opt-in.

If that is you, you are totally not alone. You must give your visitors a reason to give you the key to their inbox. And the reason is “Lead Magnet.”

A lead magnet is just some sort of a bribe, that you give to your website visitors in the form of content or a discount in exchange for their inbox access

So if you haven’t created your lead magnet yet then keep reading. Because at the end of the post you are going to have 9 go-to lead magnet ideas that can give a boost to your lead generation.

1. Tutorials

A tutorial is a material that teaches us how to do one particular thing. You can create a tutorial about topics in your niche and help your visitors to learn more about those topics privately.

The tutorial could be in any form as per your comfort level. It could be a video or a pdf file or an audio. A valuable tutorials as a lead magnet will get you lots of leads.

2. Swipe File

Undoubtedly swipe files is the most irresistible opt-in for people. Because all you have got to do is copy them all. Wondering what a swipe file is? It’s a resource where you get many examples of one particular topic.

Let’s say for example if you are a website designer then you can create a swipe file of the 10 best homepages and offer that to your visitors for free.

3. A Toolkit Bundle

What are all the tools that you use in your business? Have you ever thought about sharing those with your visitors as a lead magnet? If you haven’t then c’mon you must do it now.

It gives a guaranteed conversion because everyone wants to learn more about the tools used by the pros.

4. 30 Days Free Trial

Do you have a SaaS product? or any other online product? Offering people a free trial is a great way to get potential leads familiar with your product and you never know that they might get used to it in the future and possibly won’t do without it.

This is exactly how Netflix captures leads and later make them loyal customers.

5. Curated Newsletter

Believe it or not but curated newsletter can turn many visitors into leads and ultimately into a paying customer. Imagine if somebody is willing to research one particular topic and provide the links of the top 5 or 10 articles on that topic directly to your inbox every week.

Who wouldn’t want that? This is something a lot of people will want.

6. Email Course

Collaborating email marketing with lead magnets is a great way to drive traffic to your website and convert those visitors into paying customers. And this collaboration will never disappoint you for sure.

The idea is to separate your online course into chunks and send each lesson per day via email. This not only increases your open rates, but it helps you to create long-lasting relationships.

7. Checklist

Ever wondered why checklists are still popular? Because literally any business can implement them so easily. People want to save their time that’s why they prefer following the checklist instead of reading a ton of information.

Offer a valuable checklist to your audience that promises them to guide through an unknown process without missing any important steps.

Here’s one valuable checklist if you are into creating a sales proposal

Over to you

These are my top 7 lead magnet ideas for lead magnets. Implement one of these ideas and go create one.

None of these take a lot of time. You can do them in Canva, which is a free tool or you can do them in google docs, google sheets.

Leave a comment which lead magnet you are going to create and if you already have one then let me know what’s working great for you.