How to Analyze Facebook Ad Results
By: Nilesh Parashar
Tags: Analytics, Analysis, Facebook, Facebook Ads, Facebook Marketing

Facebook’s advertising platform is constantly changing. This is great in that new and reporting features are constantly being added, but it can be confusing when trying to understand the outcome of a campaign at a diploma in digital marketing. It’s time to learn how to analyze the performance of Facebook ads.

Tips for analyzing results To get started, and perhaps most importantly, to organize things, establish a campaign, ad group, and an ad naming convention early on to find out what a campaign, ad group, or ad is. Otherwise, you’ll regret it later when your ad manager has a lot of weird-named campaigns and you can’t rule out what you need. It sounds easy, but you don’t have to click inside a campaign or individual ad to understand what it is. It is also important to set up a custom report view in PowerEditor or Ads Manager in an advanced digital marketing course.

To Use This: If you are managing ads called “columns,” select the check box on the right. Select the Save as a preset checkbox to save the view. Always select this view when checking the results of your ad for pg in digital marketing.

Calculate ROI: The only reason to pay for Facebook ads is that you want to get some return on investment (ROI) from these ads. So how do you know if your Facebook ad results show a positive ROI? Recall the previous section of this post where you learned how to set up a custom report view to be practical in calculating this in Facebook Ad Manager. One of the custom report views you have set will help you calculate your ROI.

If you have multiple products, the purchase price will vary depending on the price range of each product, so you will need to calculate the Facebook advertising ROI for each of these products individually. This means you can spend more on an $800 product campaign than on a $40 product. This method of calculating the ROI is ideal if you are doing e-commerce or promoting an event, product, or service at a set price. For various campaign goals, such as awareness and lead generation, a customer relationship management system like HubSpot that can track where leads came from and when/how they were converted to customers is key to closed-loop reporting.

Farewell, You can see the overall metrics for your campaign, compare ad groups, and see the performance of individual ads. When analyzing the performance of a campaign, always compare campaigns with the same goal. For example, there is a lead form campaign aimed at generating new leads. The second campaign, on the other hand, allows you to run videos aimed at directing users to your website so that they can run retargeting ads. Measure the success of your campaign against the goals you set.

Display Set

What you look for here depends on what you’ve tested in different ad groups for your campaign. Consider the ROI description above when deciding which ad group is most effective. Other indicators to consider when making adjustments and deciding what to test next are:

Cost Per Outcome

The average amount paid for each action depends on your campaign goals (leads, clicks, etc.). Clicks: Total number of clicks received by the ad group Click-through rate: The number of clicks on an ad is divided by the number of user ads. To Sue You can click on one of the ad groups to see the individual ads associated with that ad group. The metric you want to check is similar to the one above. You should also consider the relevance score for each ad.: Facebook will rate your ad from 1 to 10 depending on how responsive your target group is to your ad. If you don’t see your score, it could be because your ad didn’t get enough impressions for Facebook consumers to estimate your score. You’ll find that ads with high relevance scores are the most effective.

Low Impressions

If your ad isn’t showing to a lot of people, it could be because your targeting is too narrow. Targeting takes place at the ad group level for their target audience. Therefore, switch to editing the audience targeting for the ad group with which this ad is associated.