Why Do Customers Prefer For E-commerce Apps & How Does It Benefit Sellers
By: Sophia Martin
Tags: Mobile App Development, Technology, Apps, Business, Startup

E-commerce Is The Real Money Maker In 2021

Did You Know!

The app economy is predicted to amount to $6.3 trillion in five years time span.

Yes, “TRILLION”.

This boom is significantly due to the inception of mobile app development solutions for commerce, which is inclining dynamically to capture the projected 6.3 billion users that will use m-commerce by 2021. Those users are expected to spend $946 on mobile commerce each year. This is approximately three folds to the present scenario.

Not, only it includes the potential to turn the boulders in the path of mobile e-commerce, but a windfall opportunity to stand out in the crowd with far and away from the best experience.

We believe the rise of mobile e-commerce shows an unprecedented drift in market behaviour. An interactive, well-designed app will breed trust-worthy customers, accommodate all immediate need for users, and extend your services to digital natives and Boomers alike. All you need to do to capitalize on this single instance is enlist the right software development company. Our experts use a plethora of approaches, starting from in-app purchases to upgrades, to inventing your idea.

So, time to pave the way for what is to come!

“Shop Till You Drop” — The Real Money Maker

The notion that paid apps are real grubstaker is a myth.

In-app purchases are really far more profitable — these sheaths everything from money transfer, ticketings, and location-based services, like weather forecasting and local discount coupons. Whereas, many of the buzziest apps are, m-commerce apps. Some popular apps like Uber, Venmo, and Instagram all integrate m-commerce functions.

The proficient web developers will help you to choose the features that best suit your business and branding objectives.

As transactions are switching online, away from a brick-and-mortar store, and m-commerce can be an effective way to turbocharge your profits. It’s established in numerous types, hailing from taxi apps to gaming apps to online shopping applications.

Mobile commerce solutions also provide users to personalize their online purchase history, from networking with other users to changing the visual experience. Whatever it does, we love making business the simple ABC.

First and Foremost, Discover The Benefits Of Mobile App For E-commerce For Your Business

Your e-commerce store will never accomplish its full potential with a website alone. If you have a rundown to the most promising e-commerce trends of 2021, you will soon have a whim of everything heading to mobile.

So, once again, the question strikes your door “what are the benefits of e-commerce app development.”

100% YES!

Too often, I consult with the business owner who is content with the business growth, sales, and revenue of their e-commerce website. So, they don’t see a reason why a mobile app is essential.

This act as the catalyst for writing this blog. So, if you want to make your brand and website relevant in 2021 and ahead, you undoubtedly need to develop an e-commerce app.

Here’s Why:

- Mobile Commerce Is Skyrocketing

The sales figures from mobile devices have wholly taken over the e-commerce industry. So, its right time to have a look at your sales metrics and observe what devices your customers are shopping from. There is a high probability that a large chunk of people are browsing and purchasing using smartphones and tablet.

De facto, 67% of all eCommerce sales across the globe is done via mobile devices.

Within the coming years, mobile commerce will dominate 73% of e-commerce sales across the globe, making it utterly essential to hire mobile app developers for your accelerated business growth.

As people are already inclined to shop through their mobile devices, it’s more easily accessible than waiting to get on a computer. Our mobiles are always an arm’s stretch which is not the same case with desktops and laptops. Consumers buy from anywhere and anytime. They shop during their lunchtime or while grabbing their coffee and enjoying a walk on the aisle. It’s just too easy.

So, the best way for your business to get the lion’s share in the market is with a mobile app.

As mobile sales continue to trend upward in the coming years, the best way for your eCommerce site to get its share of the pie is with a mobile app.

Why?

Well, e-commerce apps are rising at a growth rate of 54% year-over-year. That’s the highest peak compared to any other app category.

- Everyone Prefers Mobile Apps

Are you running a race to generate e-commerce sales from mobile devices that too without a mobile app?

I assume it YES!

Some of you may have a glimpse at that data and be satisfied understanding that you are one among the few to integrate your smartphone and tablet using your mobile website. But, the truth is you are just barely scratching the surface.

Don’t get me wrong.

Whether you have an app or not, a mobile-friendly website is also required. Indeed, 85% of people said that a website looks good or even better than its desktop version. Furthermore, 88% of clients are less likely to return to a mobile site after an atrocious experience. Whereas, 47% of people assume the mobile site to load in 2 seconds or less.

Therefore, having a mobile-friendly website is an initial step towards generating e-commerce sales through mobile. But, in the end, what matters the most is the statistics.

78% of consumers would rather make a purchase from an E-commerce store in comparison to the mobile site.

Let’s have a clear picture. Suppose, if you are presently getting 100 mobile transactions per week, approximately 80 of them are buying through mobile apps. And those who are the present customers.

Just, imagine how many people turn a blind eye for your brand because you don’t have an app.

I have clutched top reasons why many people adopt mobile apps over popular websites:

Speed and convenience are the top reasons. After all, mobile apps just offer a better shopping experience. Have a look at your own habits. The time you go to buy something for yourself online, would you instead buy it from a website or a mobile app?

Irrespective of how fast or responsive a website is, an app will always provide a more streamlined user experience.

So, if your E-commerce website doesn’t have a mobile app, you are neglecting the majority of the market while gratifying a less than optimal experience for your existing customers. Thus, it makes the right move to align with a trusted e-commerce app development company.

- Abreast The Competitive Trajectory

Presently, without a mobile app, your e-commerce website is at a disadvantage.

Customers would instead shop from online apps, so it’s only a matter of time before they stop purchasing from your mobile site altogether. The fact that you are still getting any mobile sales right now is a good part, but it won’t forever. On the contrary, being an early bird to develop a mobile e-commerce app will give you a benefit over other websites without one.

If a consumer is perplexed between your website and a rival site, the app will give them a reason to lean towards making a purchase from them.

Right now, every E-commerce website on the planet is competing with the big gun Amazon. You can basically buy everything under the sun from them. In the US, around 95 million apps have an Amazon Prime Membership.

But the question arises “How Unique You Are”?

So, anytime someone visits your website, they’ll always be carrying the notion of “Amazon Experience” in mind. And, if somehow, you are unable to meet those standards, then the customer won’t have a reason to buy from you.

The only way to truly replicate this shopping experience is with a mobile commerce app.

Here is something to keep in mind!

A mobile app will you a competitive edge today, but that won’t be same forever. So, it’s in your best interest to build one now, that way you will have a kick-start on everyone else who was late to the party.

- A Greater Conversion Rate

Let’s jump back to the numbers. At the end of the day, everything you require to boost your KPI’s, and ultimately benefit your nutshell.

To start with tracking Coronavirus is a great platform. Let’s take a look at the difference between mobile app conversion and mobile websites conversions.

By the time when you look at these numbers side-by-side, the app is obviously the clear winner.

Consumer views 286% more products and adds items to their shopping carts at an increased rate of 85% when they are shopping from a mobile app as opposed to a mobile browser. This is splendid because they want more than initially came for, but the time you hire software developers or e-commerce proficients, you will have the opportunity to discuss with them in detail.

Products viewed per session and add-to-cart rates are awesome, but the only thing that really matters is conversions.

While mostly observe, mobile apps convert at a 130% higher rate than mobile websites.

So, wonder how much money you can make by instantly increasing conversion rates by 130%. That doesn’t even consist of how many customers you will have once your app is live. The bottom line is clear.

More Conversion Convert To More Dollars and Mobile Apps Drive Higher Conversion Rates.

- A Personalized Shopping Experience

Personalization is an essential aspect of e-commerce success. Some of you may be already using personalized tactics to drive sales.

The majority of E-commerce websites uses some basics tactics. A mobile e-commerce app takes personalization to the next level. With an app, you will be able to track the user’s browsing and shopping history to offer custom recommendations.

This is possible from a website as well, but it’s pretty reliant on the client always being logged in, so it’s much easier to accomplish from an app.

63% of consumers look for a personalized experience when they are shopping, especially online. This figure rises from 57% in a time span of two years ago. So wholly, this is another upward trend.

- Minimum Cart Abundant Rate

Shopping cart abandonment is a prominent problem for e-commerce businesses. It’s one of the most crucial KPI’s that you should be keeping track of.

The only reason why cart abandonment is frustrating is that the customer is usually just one or two clicks step away from finalizing the purchase. So, what’s wrong?

Here, I have pocketed some of the top reasons for shopping cart Abandonments.

Could not see or calculate the total cost — 23% Added cost like shipping and taxes — 60% Errors or website crashed — 20% Forced to create an account — 37% Long and complexed checkout process — 28% Didn’t trust a website with the credit card information — 19%

Besides money, the most common reason for cart abandonment is related to the user’s experience. Thankfully, mobile apps eliminate those problems quite well.

As you can observe, mobile apps have the lowest cart abandonment rate compared to mobile websites and desktop sites.

Ecommerce mobile apps minimize friction in the checkout process. Once a customer buys something, all of their preferences are saved in the settings of the app by default.

So, when the time approaches to make a purchase again, they won’t have to think twice to put their credentials like shipping address, and billing information. The whole purchase process can be completed in just a couple of clicks. Mobile apps make it easier for you to accept alternative payment method as we like Apple Pay, Google Pay, or Pay Pal.

So, the time you integrate mobile app development solutions make sure to include this in the checkout page; a user can buy something just by scanning their fingerprints. Each of the additional steps in the checkout process provides the client with a chance to abandon their cart. By minimizing the number of steps with a mobile app, you will be able to keep cart abandonment rates minimal.

- Growing Retention Rate

At any instance, you can produce eCommerce sales that make you very happy. But with that said, sales don’t tell the complete story.

How many of them come from repeated customers?

Studies show that alluring new customers can be up to 25 times costlier than selling to a current one. But, increasing customer retention rate by just 5%can increase profit bars by 25% to 90%.

You can have a look at the average eCommerce mobile app retention rates.

Precisely talking 38% of users return to an eCommerce app 11 times or more after they download it. There is a pretty good chance that you will be buying on multiple occasions during those 11+ visits.

Mobile users return to the app frequently, as well. In fact, there is a 50% chance that a mobile user will return to a mobile e-commerce app with a period of 30 days of buying the product.

Even if a user is not coming back to the app as much as you like to see, you can always use push notifications to bring them back. Offer a flash sale or exclusive deal to motivate users to buy from the app. You won’t have the same opportunities from a desktop-oriented website or mobile-friendly site.

MOBILE E-COMMERCE FEATURES

Lastly, comes the mobile e-commerce toolkit? There are many different features that might end up in a commerce app. For beginners, you have:

Product pictures

Product reviews

Secure payment options

Product descriptions

User profiles

Wishlists

Social login

User analytics

ApplePay

Push notifications

Community messaging

…. But the first step to developing a product will be zeroing in on the core features you need to put out on MVP.

That’s where the expertise and experienced E-commerce app development company come in. they are skilled at approaching your business right from a strategic standpoint and evaluating what will best solution+ your users’ needs. Not the bells and whistles, not a long, indented list of deliverables, but a reliable strategy to create a brilliant app with aesthetic users fall in love with.

Starting right is halfway done right! Mobile e-commerce simply doesn’t allow your clients to “shop,” rather it wraps online exploration and identity into a larger experience.

What Set’s The Best Apart From The Rest

The trusted place to hire eCommerce app developers is always just a click away. The one right talent is the one with a proven track record and similarly a global leader in strategy, design, and development of mobile e-commerce applications.

So, the professionals made it to help your business step in the mobile arena equipped with the best tools to upsurge user engagement and revenue. Thus, every app created is individually crafted for their clients globally from concept to wireframe, to design and development.

In A Nusthell…

The past few years has been disruptive and enthralling at the same time for many industries. Right from digital innovations, technological advancements, and upsurging globalization, every industry is witnessing the drastic change for E-commerce adoption with an experienced E-commerce development company.

Also, in this change, bountiful businesses have inclined their conventional ways of doing things with the speed of innovation. The more the retail evolves, the more “mollycoddle” the consumer becomes, and the deeper they seem to connect with the brands they purchase from.