7 Ways to Promote Your Wedding Service Business
By: Jane Hurst
Tags: Wedding Photography, Weddings, Wedding Dance Lessons, Wedding Planning, Wedding Business

Planning a wedding can be pretty difficult for a bride these days. Fortunately they can turn to you and your wedding planning company. Many going to be brides are looking for wedding planners to help them keep their mind at ease for their big day. Here are seven ways to promote your wedding service business and help you draw in more potential clients.

Keep in touch with past clients — Your past clients can provide free advertising and marketing for you. Keep in touch with them by sending them an anniversary card on their first anniversary. This is an easy way to promote your business and it helps to strengthen ties with your clients. Your card can include a montage of pictures from their wedding and reception or you can just write to them and include a personalized message. Keeping in touch with your former clients is a great way to get new clients. Your older clients will recommend you and their friends will use your wedding service business. Guest speaker — Try and become a guest speaker on podcasts. You will get to promote your business and let a wider audience know about how you can help brides to be plan their special day. Try podcasts that focus on weddings, but you can also branch out to ones that focus on food, entertainment, local happenings, and more. You have the ability to promote your wedding service business to potential clients via blog. The sky’s the limit when it comes to choosing the right podcast. And, if you are able to appear as a guest on more than one podcast you could start to gain a following that will lead to more business for you. Publish — Find a creative way to get published in publications that cater to brides and families. You can create a press release about teaming up with a charity for an event. You can plan a Halloween wedding and send out copy about the event. Any time you work with the public or put on a special show you can send a press release or short article. Many newspapers and magazines are looking for filler for their publications. You can also let some bloggers know about your event so they can promote it. The idea is to get your name out in publications. Content — You need to make sure your content for your website is good for promoting your business. The reason to have a website is to make it to the top of a Google search. It is important to rank high in Google for your main keywords, for example “wedding dance lessons,” wedding photographer Seattle,” “wedding venue Jacksonville,” or any other relevant search phrase. These key phrases will help you rise to the top of a Google search and promote your wedding service business to more people. Exhibitions — Another way to get your company’s name around and create more potential clients is to set up a table at a wedding fair or a wedding exhibition. You can find local exhibitions and fairs easily and this will broaden your client base. Create some fun giveaways with your name on them and hand them out. You can also create some flyers with information and pictures from previous events. Potential clients will be able to take home your information. Schedule your posts — If you are using different social media pages to promote your business you can save time and create great posts by using their scheduling tool. You can schedule different posts on different platforms each day. This will give you extra time to work on your marketing and will give you time to create unique posts for your wedding service business.