A Beginner’s Guide to UX Audit
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Let’s suppose you run an online departmental store. You also know that your customers might find you online. Also, if your product range interests them, they might go to the checkout page.

However, due to some reason, they do not convert into a potential client. You’re baffled as to why.

You are not alone in facing these struggles. It might be possible that you need to overhaul the information structure.

But, who decides what needs to be overhauled and how?

Here comes, UX audit to play

A UX audit will go through a series of measures to decide whether your website, app, or other digital product isn’t working as well as it used to or is experiencing trouble.

This UX audit beginner’s guide aims to provide teams with the fundamentals they need to perform their audit and comprehend the advantages of an independent assessment.

We will help you understand what a UX audit is and how a usability audit will support your company as a specialist UX/UI company.

For your ease, here is a quick table of contents:

Let’s look at what a UX audit is and why it’s necessary before moving on to the practical measures.

What Is A UX Audit?

A User Experience Audit, also known as a UX Audit, identifies areas of a less-than-ideal digital product, exposing which sections of an app or website are causing users problems hamstringing conversions.

A UX audit applies analytical methods to strengthen a current situation by making heuristic-based suggestions or user-centric enhancements.

A UX audit can show you how to generate leads by making things simpler for users to accomplish their objectives on your website or app.

What Happens In A UX Audit?

An auditor examines a product’s strengths and weaknesses using various processes, techniques, and metrics through a UX audit.

There’s a fine line between usability testing and a UX audit, i.e., the path of information flow. Testing suggests issues after analyzing user behavior, while UX audit implies issues from a collection of pre-established requirements or objectives.

Suppose an auditor may not have exposure to fundamental statistics. In that case, they may conduct usability testing during the audit. They will then integrate the findings with data gathered over time and compare them to industry expectations and product objectives.

What A UX Audit Tells You?

A well-executed UX audit reaps substantial advantages for a product and services. It offers follow-up focused on data rather than guesswork.

It generates metrics that you can use to make potential adjustments. It also aids in the formation of theories about why users behave the way they do and how they might perform in the long run.

What Is The Right Time For Conducting A UX Audit?

You must carry out a user experience audit at the outset of every website, web application, dedicated app, or similar overhaul project. Audits are typically performed on a service or product that has been in use for a long time and has many data to review.

Usability testing, rather than a comprehensive audit, is more likely to improve UI/UX design and enhancements to the scrutiny.

Who Should Do A UX Audit?

Companies that do not have a dedicated UX team profit considerably from a UX audit; those that do have an in-house department are almost always testing the product and refining the experience.

If cash flow permits, it is preferable to have the audit performed by outside parties: internal teams find it difficult to separate themselves from the service, and ingrained biases can sabotage the operation.

If your budget does not allow for an external audit, you can audit the product internally by pursuing an analytical method.

What Are The Prerequisites For A UX Audit?

Developers, designers, market analysts, and management consultants should all be included in the process. Nominating an audit lead, which can make recommendations about the procedure and timeline, is also beneficial.

The following must be decided upon from the start, just like every other project:

Objectives of the audit (Conversion and ROI)

A time limit (Which is essential unless, hypothetically, you can continue auditing forever.)

Availability of resources (Time, Workforce, Capital)

What Is The Process For A Conducting UX Audit?

There are six key stages to a UX audit:

Metrics and Materials

The collection of appropriate materials can be the most challenging aspect of a UX audit. You’ll know the kind of data you want if you identify your targets well before starting the audit; you have to figure out which metrics can give you the information.

2. Data Validation

Companies must interact with actual people to verify the results. They must also interact with product owners and creators in addition to receiving input from genuine customers. Running surveys can help decide whether any unsupported claims, such as a complex checkout process discovered by user survey data, can be substantiated.

3. The Organisation Of Data

The easiest and most efficient way to manage all of the details collected on a product’s UX is to use spreadsheets. With a cloud-based spreadsheet, everyone can participate, receive, document questions and suggestions, and track relevant metrics.

4. Review Of Trends And Tendencies

It’s always a little stressful; when you have to turn data into useful information. However, some techniques can assist you in making sense of the data after you, such as data mining, card filtering, and insight incubation.

5. Reporting Of Findings

It’s time to build theories about the application’s user experience status after extracting data for insights: why do users behave the way they do rather than stakeholders want them? You can compare your findings to the four cornerstones: relevance, value proposition, usability, and action.

6. Evidence-Based Recommendations

At last, you can write data-driven UX enhancement suggestions. The aim is to make suggestions that are as practical as possible. On a more concrete level than only defining areas for a general reform, don’t forget to add examples to your suggestions.

Suggestions for the development team will often be a more promising and successful strategy than just criticizing the application’s user interface shortcomings.

The Key Takeaway To A Beginner’s Guide To The UX Audit

If conducted internally, a UX audit necessitates a substantial expenditure in time and human involvement and resources if hired out to competent UX auditors.

However, the advantages of hiring ManekTech as your UX/UI Design and Development Company are apparent, specifically if conversions are sluggish and the users’ voice is not heard in the product improvement phase.

About Author (ManekTech)

ManekTech, a leading UX/UI design and development company in India, offers cutting-edge UX/UI design and development services based on a well-defined UX process.

Our UI/UX development services are focused on designing user interfaces that make any digital interaction a pleasurable one. We’ve had the great privilege to partner with some of the world’s most prestigious companies and startups, and we’ve been recognized as the best UI UX design company worldwide.