3 Copywriting Tips That Establish Credibility and Get Readers to Believe Your Claims
By: Peris Ng'Ang'A
Tags: Copywriting Tips, Community Engagement, Writing Tips, Branding Strategy, Copywriting

Introduction

Have you tried selling an idea to your audience but didn’t get the results you wanted? Do you feel like something’s missing from the process? It might surprise you how many people are in this same position. But there’s something you might not know.

Failing to create a relationship based on trust with your audience makes it that much harder to sell your idea. Imagine putting in so much effort into marketing a product that your audience swipes right past. Honestly, that just sucks all the fun out of it.

Well, don’t lose hope just yet. This blog post is here to arm you with all you need to establish an honest relationship with your audience. This strengthens your credibility and gets you a solid consumer base for your product. Without further ado, let’s get right into it.

The Basics of Copywriting

Copywriting as an outreach tool can either build or wreck your enterprise. Think about it — the skills you use dictate what kind of impression you’ll leave on your customers. The better you can write, the more attention you’ll attract. That’s what you’d like at the end of the day.

You could think of a good copy as a means of giving a voice to your brand. There are numerous copywriting channels, ranging from social media, web pages to adverts. And that’s just the tip of the iceberg. But the idea here is to do your best to convince your audience to make a purchase or enroll in a particular service.

One thing to note, however, is that a good copy isn’t just about the words. It represents what you want for your brand and lets you tell your story. You could think of it as a decision-making catalyst for whoever comes across your written work.

It’s easier to think that copywriting is effortless and straightforward, but that couldn’t be further from the truth. Just like with any other skill, you have to put in a lot of work to be an incredible writer.

Creativity is your best friend here. That being said, it’d be a big help if you could find a way to address the needs of your customers with a clear and solid message.

Below are a few tips to help with all your copywriting needs and reach out to your clients and improve your brand image.

Use Concrete Details for Credibility

The credibility of your message is much stronger if you’re specific about your details. It’s not just integrity that appeals to your audience. The idea you’re trying to convey comes into play as well.

Think about it this way — the phrase “We’re the most popular banana vendors in Colorado” sounds a bit generic, doesn’t it? A better way to put it would be “All of our 1.2 million customers in Colorado enjoy our fresh and nutritious bananas.” You can see that the latter statement is easier to believe than the first one is.

If you’re specific, you can make buyers more confident about what you’re selling. They can now advocate for the uniqueness of your product, a strategy that can win you more clients. This is an excellent ingredient for the success of your enterprise.

What would vagueness do to your credibility? For starters, your competitors will have an advantage over you, especially if they do an excellent job of informing people about what they’re offering. In such a case, your brand may fail to spark up attention, making it that much difficult to draw in new clients.

Understanding Your Audience

Approaching customers in a way they can identify with is an incredible boost towards your client outreach efforts. Everything from your language to the attitude of your approach comes into play. This makes your audience comfortable while recognizing you as part of the crew.

If your plan is to stay relevant to your audience, you might have to start using phrases and words in line with their specific lingo. Keep in mind that audiences identify with a particular string of slang terms, ones that you could use to your advantage.

By doing this, you will be in a much better position since the audience will easily warm up to you. It might even feel like your brand image is in line with what their beliefs are.

But don’t make the mistake of using these terms unless you’re absolutely certain of how they’re used. Saying the wrong thing, at the wrong time, completely throws you off your game. You may even end up coming off as an intruder.

Therefore, knowing what your audience likes and believes in gives you an edge in the market, so you can get the ball rolling.

Speak the Truth

Getting the trust of your audience means that you have to stay truthful for your credibility to remain intact. Even a small lie is enough to throw any existing trust with your audience out the window.

Your customers start questioning everything you’ve said about your product and that can have very detrimental effects to your brand image. Ultimately, even your most loyal clients might start rethinking their decision to associate with you.

The idea is to make sure that your audience can vouch for your product about what it can and can’t do. As an added tip, you could use practical videos to show what your product can do. If you have to add statistics, be sure to attach reliable sources for better credibility. This way that your audience can verify the specifics of what they’re buying.

This goes without saying, but you should also avoid plagiarizing your work to protect your brand image and authenticity. The thing is, getting credit for something that isn’t yours in the first place gets in the way of you portraying the picture you want.

And as they say, honesty is the best policy, and so it should be what guides your business.

The Idea Behind Your Credibility

The key reason for copywriting is to create a credible source of information as well as solutions for your consumers. This is also an effective way to connect with your customers and establish a relationship based on trust.

You could compare a good copy to a confidential salesperson. It could be an ad or an illustrational piece — but the main aim is to convince the reader to try out your product. You’re guaranteed to make a lasting impression that stays true to your brand.

So hopefully you’re now well informed on what you need to do to get there and make the best out of it.