Must-Use Tools to Up Your Social Media Game
By: Amar Desai
Tags: Social Media Marketing, Social Media, Marketing, Digital Life, Instagram

Must-Use Tools to Up Your Social Media Game

In this article, we will talk about some free tools that you can use to grow your social media audience and drive user engagement.

Photo by Oladimeji Ajegbile from Pexels

1. Profile Pic Maker

What does every social media account has in common?

What compels a person to click on your Twitter or Instagram profile?

.

.

.

.

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A profile picture.

I know it’s not just the profile picture that matters, you also need to have good content for people to follow and engage with you. But having a good profile picture does make a difference.

You may ask how much of a difference does having a good profile picture make?

According to the makers of Profile Pic Maker, profiles/accounts with a profile photo receive 14 times more views than those without a profile photo. Moreover, with a professional profile photo, you are 36 times more likely to receive a message.

By Profile Pic Maker

Profile Pic Maker is a free online service where you can upload your photo and can easily remove background, apply creative studio-grade filters, and once you are happy with the picture, download and use it on various social media platforms. Also, all user photos are automatically deleted after being processed so you don’t have to worry about data privacy.

I highly recommend Profile Pic Maker to make really great profile pictures.

P.S: My Medium & LinkedIn profile picture was made with Profile Pic Maker.

2. Linktree

With so many social media platforms, it's hard to share links to your social media profiles individually.

Which link to put in my Instagram bio section? Medium? Twitter? LinkedIn? Is the question that I struggle with all the time.

Luckily I found Linktree.

By Linktree

Linktree allows you to create a landing page where you can have links to all your social media platforms. You can now just use the Linktree link in the bio section of all your social media platforms. When a user clicks on it they will be able to see links to your Instagram, LinkedIn, Twitter, Medium & Facebook accounts. Now they can connect or engage with you on multiple different platforms.

Basically, it's a………..

One Ring to rule them all, One Ring to find them, One Ring to bring them all, and in the darkness bind them

Just replace the ring with a link.

I know that was neither clever nor funny.

Personally, I have seen people connecting me on LinkedIn who found me on Medium or on Instagram via my Linktree link. It’s a really great tool to cross-market and grow your audience.

3. Later

This one might sound a bit rich, but the pressure and stress of posting regularly on Instagram is real. Especially when having a good social media presence and following is key to your business or personal brand.

Later is an Instagram marketing platform that allows you to schedule posts & stories months in advance. If you want to put your Instagram account on auto-pilot then Later is the app to use. Plan all your posts months in advance and free yourself from the stress of posting every day.

By Later

One of the really useful features of Later is that it recommends the best time to post and hashtags. The paid version also allows you to add multiple Instagram accounts as well as Facebook, Pinterest & Twitter accounts.