FoxNFT released a new product of high value — BuzzyBee the national treasure IP with long history
By: Fuio Pong
Tags: Nft, Foxnft, Sutherland, Buzzybee

FoxNFT released a new product of high value — BuzzyBee the national treasure IP with long history Fuio Pong Aug 10·3 min read

If you are familiar with toy market, especially the international one, then certainly besides Lego series and Hasbro, you would know BuzzyBee, an global IP from New Zealand. Though Lego is famous for its series and Hasbro launches toys of Transformers and My Little Pony, BuzzyBee still holds a share in the market.

As one of the top ten national IP of New Zealand, BuzzyBee is known by all local residents. If taking a walk in the country, visitors could see this figure at almost everywhere. Besides toys, people could also find BuzzyBee on comic books, stage dramas and cartoons. There are also many brands of daily necessities including food and clothes put this IP on the products. What’s more, even amusement parks featured with BuzzyBee exists.

The figure can often be found in many iconic places of New Zealand, such as on the top of the building right opposite New Zealands’ Parliament. In many important festivals or carnivals, BuzzyBee also appears frequently. The New Zealand branch of Emirates Flights use the brand to promote themselves. Local post office issued two series of stamps featuring this IP.

The fame of this brand is closely connected to its history and cultural background. The begin of this brand is not in peace, but in anguish imposed by WWI and the Great Depression. The local people failed to meet their basic living standard due to the war and the lack of resources. It was the time when Maurice Schlesinger crafted the very first BuzzyBee toy in his humble workshop to return happiness and the feeling of safety to all kids.

Soon after the born of BuzzyBee, WWII broke out. Soldiers of this country grabbed weapons and returned to battlefields, with children left at home. However, before leaving, many fathers bought Buzzy Bee as gifts to the kids to provide company instead. As a result, Buzzy Bee also stands for a tough fighter with temperance.

BuzzyBee stayed with all residences in two decades of sorrow. The brand stands for courage and company which gave people hope and love. As a result, the brand, loved and believed by everyone, meet its chance to increase and development after the end of war in the booming economy. Through the help of many kind people, Buzzy Bee now spread its branches all over the world.

After entering China, BuzzyBee quickly developed its sales of comic books, cartoons and amusement parks. Recently, the brand even started to try the field of digital assets. In current days, digital branding assets is rather promising. Different from other traditional investment, this technology may lead the trend of time. BuzzyBee answered the call of era. It authorized Sutherland to launch its digital branding asset. The company has advanced technology with a far and broad international vision. Sutherland cooperated with FoxNFT, the one-stop platform offering all-round solutions for any brand in need. Through minting, launching and transacting NFT, the platform empowers many digital brands and this time, it comes to BuzzyBee’s turn.

It is rather likely that the value of BuzzyBee in the field of digital branding assets will be ensured by all the factors mentioned above. It has the capability to increase value in a very long period of time. Everyone expects this brand to reveal its new mode of development and its core value in a completely new field with the help of many parties.