How Voice Search is Changing Digital Marketing & SEO
By: Atomic Skills
Tags: Digital Marketing Service, Digital Marketing, Digital Marketing Company, Digital Marketing Agency

With 118 million smart speakers in the US and approximately 100 million Americans using an iPhone, those commands probably sound familiar to you.

Smart Speakers have made the search easier than ever before; they’re changing our way of living as well as marketing strategies for laypeople who use them daily! In fact, it is predicted this year that over half (55%) searches will be done via voice so if your business isn’t on board with technology yet or hesitant because their website doesn’t work without JavaScript enabled then goodbye amazon echo.

How Smart Speakers Search

It seems like these speakers can’t make up their minds. They’re going through a lot of trouble just to find you what they want, but why is it so hard?

The best digital marketing services Google Home uses Google as its search engine Siri mostly listen for “Hey Siri” followed by the name of someone in your contacts list or on Facebook who has an Echo device connected wirelessly via Wi-Fi (or 4 are available), then performs searches based off those person’s interests; however, if no one responds within 3 minutes.

Amazon Echo Devices & Alexa

In the case of Echo devices, it’s a little trickier. We don’t really know exactly how Alexa chooses the “right” answer — but according to Amazon VP Bill Barton in an interview with Wired last year: “The only information that we’ve used so far came from Bing.”

We also have this new feature called “Alexa Answers”. Fall 2019 is going to be awesome!

The Featured Snippet and Voice Search

The Featured Snippet is the most coveted spot-on Google anymore. And with good reason! You’ll be happy to know that it’s still possible for you, as a business owner or marketer who invested time into building up your online presence by creating content specifically designed towards search engine optimization (SEO), have this incredible feature show up both in organic SERPs and at top of results while being featured but there are some new rules:

You can no longer use keywords from previous years’ text; if someone else owns those words then they will appear first instead.

Top Three Voice Search SEO Tips

These tips apply to Siri and Google Home, based on what we know about the way they rank content. These are all good best digital marketing services practices in general but when it comes down to voice search these should really matter!

1. Use Natural Language & Long-Tail+ Keywords

The more natural-sounding voice searches are better for taking advantage of how people speak to their digital assistants. Since they’re speaking instead of typing, these devices follow speech patterns much closer than traditional search engines do which means you’ll get answers that reflect what’s being asked in an intuitive way as opposed to just giving generic responses like “Google knows everything.”

2. Keep it Local

You’ve been out and about, but why are your Siri voice searches always for local places? Voice search on a smartphone or smart speaker is more likely to be done locally. And while we don’t have the data yet, that’s an awful lot of people who do this every day!

3. Give a Concise Answer

When someone asks Google or Siri a question, they’re looking for the answer. But what if your content is just too long? That’s where we come in: We can help break up all those words so that users don’t get bored! By adding some wit and humor into our answers like this one about April being gemstone-themed (April has an interesting history), people will be more inclined to read on especially since these snippets are always at the beginning of each page.