Why are logos important for your online brand?
Tags: Brand, Logobranding, Websitebrand

The idea of starting an online business can be enticing and intimidating at the same time. Once you are ready with a business plan and a website, the next step is creating a logo.

Wondering why are logos important for your online brand? A logo may seem the least important decision, but it is the most crucial decision for your online brand.

Your main challenge is to attract and gain customers, and the logo is the first interaction between you and your potential clients. It is your only opportunity to make a lasting first impression, and you don’t want to miss it. Read on to find out the main reasons why logos are important for branding your online business.

Five Reasons Why Logos are Important for Your Online Brand

It is the First Impression of Your Brand

A logo is the first point of interaction between you and your customers, especially in a digital environment. It is stamped on your products, apps, social media accounts, website, and eventually on your customer’s minds.

It introduces your brand, your purpose, and your message. With shrinking attention spans, the consumer wants to have information quickly and easily.

Here is where your brand’s logo comes into play; with just a word or a sign, a logo can communicate the value, the quality, and the meaning behind your brand in seconds.

It allows you to show that you deliver a quality and reliable service. In addition, it may intrigue and interest your target audience in knowing more about your brand.

It Creates Brand Identity and Brand Recognition

A logo is an integral part of brand identity. Every element of the logo, including its color, design, and symbol, communicates something about the brand personality.

A brand is successful when customers recognize it through cues without the brand explicitly exposing its name. However, it is frequently seen by consumers on your website, app, or advertisement, and therefore it is easy to remember and recall.

The visuals of a logo stimulate feelings and memories. Therefore, people can immediately associate your logo with good memories and emotions.

Think of the golden arches or the ‘swoosh’ symbol — you immediately know what brands we are talking about here. This type of instant recognition is what all brands aspire to have. Logos facilitate brand recognition and therefore purchase intention as consumers prefer recognized over unrecognized brands.

It Makes You Look Professional

When you first start your online business, it can be difficult to persuade others to take a leap of faith in you and purchase your product/service. It may seem a stretch, but a logo can assist you with it.

A logo may be a small aspect of your company, but when your emails have a logo attached, it sends a message of your credibility — that you have taken the time and put in an effort in what you do and are serious about it.

It might convince them that if you have put in effort in the little details of the business, you would have definitely put in effort in the product/service you are selling. The logo on your website also subliminally communicates your trustworthiness.

In this era, consumers expect a professional business will have a logo. Therefore, wherever the brand is present, the logo must accompany it because there is no real business without a logo.

A Logo Can Be Used as a Marketing Tool

In the initial period of your online business, you may not have a considerable budget to allocate to marketing and advertising. However, for any online business, it is necessary to have a strong marketing strategy.

If people don’t know about your product, they can’t buy your product. So it is crucial to building your presence in a way that attracts customers. To do that, you don’t need to spend thousands — an element as simple as your logo can do the job.

Take inspiration from Twitter, which only spent $15 for its famous logo. All you need is time and effort to think about what story you want your logo to convey about your brand.

As an online business, you must be active on online platforms like Facebook, Instagram, and Twitter. Having a logo here can supplement your online presence on these platforms.

It Builds Brand Loyalty

As your business grows, your customer numbers will grow as well. As a result, your logo will become increasingly familiar among the masses. This familiarity will develop a comfort level and translate into brand loyalty in the long term.

The logo will become the face of your brand, a face they trust. When your customers know who you are, they will want to repeatedly connect and purchase from you.

FAQ

Is a Logo Necessary?

A logo is vital for your business, making it necessary for your success. You need to give something to your consumers to remember your brand; this is where a logo comes in. When multiple businesses are emerging every day, and people are constantly being influenced by different ideas, it has become important that you make a strong, long-lasting impression on your target audience.

What is Considered a Good Logo?

A good logo reflects the nature and the personality of your brand. Simply put, a logo does not need to explicitly give away the services being provided by your business but what attributes your business represents.

A primary consideration while designing a logo should be how it makes the viewers feel.

The purpose should be to make the audience feel welcomed. A good logo does not mean intricate designing; it can be straightforward as long as it resonates with how you want your consumers to perceive your business.

It should be easy to remember to give your business a substantial distinction among other brands.

What is a Logo Concept?

Logo concept basically means deciding on a theme for your logo through brainstorming. A logo can make or break your business, so it must be well thought out and designed.

There are multiple factors to consider while brainstorming ideas for a logo. A good logo requires careful evaluation of the factors that make your business unique, an in-depth analysis of what your business means, the motivations behind it, and how you want your business to be known.

Recommendations

It is not only essential to have a logo; it is equally vital for your logo to stand out and resonate with your target audience. But, first, you must choose the right logo maker for your business. Here are some online logo makers where you can create your own custom logos.

Looka

Looka is the choice of many small business owners. It has a great collection of fonts, icons, and designs which makes logo-making easy. As a result, you can always end up with a great logo with Looka. In addition, it has some great add-on features. For example, you can hire a professional to design your logo within an hour.

Pros

All the steps in the making of the logo are simple and easy

You can have your logo ready in minutes

Great for beginners

You don’t have to pay until you are happy and satisfied with the design

Looka has some unique additional features

Cons

You can’t make unique logos with the tools available on Looka

If you have a particular idea about your logo, Looka is not suitable because it has some standard designs

More expensive than other logo makers

What We Like

Logos created by Looka are more elegant than other logos

LogoGarden

LogoGarden has features that are simple and easy to learn. In addition, they have a wide selection of designs and icons to give you the freedom to design.

Pros

Compared to other online logo makers, LogoGarden has lower prices

They have video tutorials to help you learn

You can drag and drop elements on your logo

Cons

You can only make basic logos

It might not look professional

The icons and designs are too simple

What We Like

They have unlimited free downloads and edits.

99designs

99designs offers a freelancing platform where it connects clients to designers. Once you are on the website, you start by creating a brief by deciding on your color, font, design, etc.

Then you can either connect to one designer to work on your logo or create a contest where several designers can submit their design, and you can choose which you like best.

You can also provide feedback for edits and changes until you are completely satisfied with the logo.

Pros

The interactive creative brief lets you present your vision and communicate the concept you are looking for in an organized and efficient way

There is a money-back guarantee if you aren’t satisfied with the designs

The website provides a smooth experience with no chances of scam or hassle about the designers not fulfilling your demands

There are different branding packages available for new businesses

Cons

Logo designs are more expensive than their competitors

It takes about a week to get your final designs ready

You can only hire an expert graphic designer in the more expensive plans

What We Like

The quality of the logos is high and professional.

Fiverr

Fiverr is an online marketplace where freelancers offer their services worldwide. To get a logo, you can browse the website and find the best designer from various freelancers.

You can get to know about the designers by looking at their portfolios, bios, past work, rates, and reviews from their previous clients to make an informed decision.

Every designer has their own rates; you can get a logo made for as low as $5.

Pros

You have diverse portfolios to choose from

Fiverr has an active community where you can get opinions on your designs

Cons

Extensive research is needed before selecting a designer because there is no guarantee of professional quality

The designers can be from any part of the world, so there can be a communication gap

What We Like

It is an affordable choice for small online businesses.

Brandbucket

BrandBucket offers pre-packaged brands, including the logo and a domain name.

Pros

A simple platform that is upfront and easy to use.

Good customer service

Cons

They do charge quite a bit for website domains

Conclusion

Starting an online business can be intimidating, but the right strategy and decisions will help you make it successful. A logo can be a small part of your business, but it plays a vital role in overcoming some of your challenges in your journey.