If an experienced source told you, the S.A. restaurant market will need this…
By: Benjy Stoch
Tags: Restaurant Business, Smart Pizza Marketing, Food Delivery, South Africa, Restaurant Marketing

Would you consider implementing their ideal solution today?

Managing your restaurant in a disrupted S.A. market, in 2019, you’ll be faced with having to learn some new tricks. Like using social media to drive business, you’ll be faced with competitors you can’t even SEE on the high street, or anywhere physical and you’ll be offered technology based solutions you’re not sure how to assess the benefits of. Is the fortune cookie curse / blessing of: ‘may you live in interesting times’ affecting even your Italian style establishment??

Here’s a really relatable resource fresh from the USA. The guys from SMART PIZZA MARKETING, a restaurant specific marketing company, set up an interview with notable restaurant owners and industry players to discuss online ordering / delivery and 3rd party apps like Uber eats and Door dash.

The members of this forum agree that the popular / market leader 3rd-party-delivery-app-brands impact their customers and they understand why restaurateurs are motivated to join them.

What is interesting and useful is their conclusion after the 45 minute discussion. (Here’s a link should you be interested in hearing it. To summarize:

If your restaurant offers delivery and has its own drivers, the 3rd party app brands are more detrimental than contributory. These guys would opt out of joining the 3rd party delivery app brands and double down on promoting and growing their own service. And if your restaurant is not traditionally one that offers delivery and you realise that there IS in fact a demand for your food, delivered, then you’re best off working with a delivery service operated by someone YOU CAN REACH OUT TO, to ensure the service your brand demands. If OWNING (knowing who they are and what their buying habits are) YOUR BEST CUSTOMERS is important to you, you want to consider offering the service yourself, as long as you can offer the technology & marketing required to make it work. The commission % is an absolutely massive factor, to everyone of these restaurant types.

NOW, would you consider a solution, priced with the longevity of YOUR business in mind, where the Customer belongs to YOU and the delivery operation is headed by people you can liaise with, in your area?

CLICK HERE if you’re interested in hearing more about one such solution, here in S.A.

CLICK HERE for the Smart Pizza Marketing discussion.

With a bit of insight into what may be the better, more sustainable outcome for YOUR restaurant business: Get the commission % right, Own your customer, Work with YOUR touchable delivery service, have technology that works for you and your customer and keeps up with… well.. Technology!

Learn (in this forum discussion) from successful industry players who’ve ‘seen this movie’ and are offering their advice. Avoid the added cost of (too high) commissions, disassociation from your customers and avoid never building a self fuelled marketing machine.

Tuck into these think tanks and come away with insight that will both: drive revenue and save money.

by Benjy Stoch for Till Direct