37 Video Marketing Stats You Need To Know For 2017
By: Peter Schroeder
Tags: Advertising, Marketing, Digital Marketing, Video, Video Marketing

With the meteoric rise of video, It is not difficult to understand why it is becoming a necessity for marketers in 2017. This comprehensive list of video statistics will help you understand why video is such a big deal.

One example would be, mobile video is expected increase 11x between 2016 and 2020. Another is, 67% of Millennials agree that they can find a YouTube video on anything they want to learn.

This just goes to show that people are looking for video.

To communicate to their audience, marketers are realizing more and more that video is the way to get their message across. The problem in the past has been, video take to much time and costs to much money.

2017 is the year marketers can no longer ignore video. The numbers don’t lie when it comes to video.

To learn more about how video marketing can help convert customers and increase brand awerness, see our infographic below. It breaks down 37 compelling video marketing statistics into eight different categories: video views by social network, most popular forms of online content, conversion rates, who uses video, your audience, content, video is the new TV, and video ad spending.

The 37 Must Know Statistics About Video Marketing:

Between Snapchat (10 billion), Facebook (8 billion), and YouTube alone (4 billion), there are 22 billion daily video views. Be sure to choose the right kind of content for your video. The 3 most popular forms of content are comedy (39%), news (33%), music (31%). YouTube reports mobile video consumption rises at least 100% year over year. Video in email leads to a 200–300% increase in click through rates. Including video on a landing page can increase conversions by 80%. After watching a video, 64% of users are more likely to buy a product online. Real Estate Listings That Include a video recieve over 400% more inquiries than those who don’t. Combining video with a full page ad boosts engagement by at least 22%. When you use video on social media, your audience is 10 times more likely to engage with it in some way. 65% of excecutives will visit a website and 39% will call a vendor after viewing a video. 50% of executives look for more information after seeing a product / service in a video. When you use video, you have a 53 times higher higher likelihood of ranking on the first page of Google. 86% of colleges and universities have a presence on YouTube. 65% of marketers plan to increase their mobile ad budgets to account for video. 86% of online video marketers use video content. 22% of small businesses plan to post a video in the next 12 months. 66% of B2B organizations use video in some capacity in their marketing campaigns, of which 73% report positive results on their ROI. 1 minute of video is equivelant to 1.8 million words to your audience. 90% of users say that product videos are helpful in the decision process. 1/3 of all online activity is spend watching video. 80% of users recall a video ad they have viewed online in the past month. 92% of mobile video consumers share videos with others. 36% of online consumers trust video ads. 75% of executives watch work-related videos on business websites at least once a week. 46% of users take some kind of action after viewing a video ad. 75% of online video viewers have interacted with an online video in the past month. 90% of online video views are between the ages of 18–34. This same group between the ages of 18 and 34 collectively are expected to spend more than $200 billion annually starting in 2017 and $10 trillion in their lifetimes. Enjoyment of video ads increase purchase intent by 97% and brand assocaiton by 139%. 5% of viewers will stop watching a video after 1 minute and 60% will stop watching by 2 minutes. The average user spends over 16 minutes watching online video ads every month. 4 of 5 users will click away if the video stalls while loading. 300 hours of video and uploaded to YouTube every minute. 59% of executives would rather watch video than read text. More video content is uploaded every 30 days than all 3 major U.S. T.V. networks combined have created in the past 30 years. Online video ads recieve over 18 times more viewer engagement than T.V. commercials. In 2017 video ad spending is expected to top $11.4 billion. Video ads make up 35% of total online spending.

Bonus: