What the world would be like if ‘Marketing Laws’ didn’t exist
By: Usha Karki
Tags: Digital Nomads, Marketing, Digital, Law Of Marketing, Digital Marketing

Ever wondered why some business doesn't stand out a chance to stay in the market with making no profits?

Why some of the businesses get into vain just at their initiations? What exactly are they missing in their tactics of making a profit?

Let’s dive a little deep into the fact to get a clear understanding of doing a business and a better way of making a business profit worthy.

Let’s fix up the things where they are actually missing from.

FUNDAMENTALS OF MARKETING

Marketing is not what we perceive, is not what we actually see, it is something which requires a proper brain even to just observe what actually marketing is, different perspective are valued but the only perceptive marketing has is selling a product, it indeed is, but just selling is not the only soul of marketing we get into.

Marketing is a master game, the ones survive who apply their brain. it might require a brain to be used in a way the way it is used for doing scientific research as marketing is science too.

The way the scientific researches are done to change the way of our lives which caters to the need of a consumer in the same way the marketing has to be carried which can cater to the need of the customer the more needful the product is the more it sells without any hustle.

LAWS OF MARKETING

There are some basics laws that are not rocket science but not less than that to outshine yourself in the market.

The very first thing to keep in mind is to start figuring out what someone needs, how you and your tactics can help them to achieve that. It is all about the product, the more needful a product is the more it sells itself. The marketing should always be done to the right person, targeting at the right time. As I have already said marketing is not all about to sell it about making the customer happy with the service or the product, customer satisfaction matters the most for a business to get success in the market. Market funnel preparation should be there, a funnel always leads to precise thinking of the actions to be taken. Build trust among the audience for your product and the service you provide, trust is the key to a happy heart of a customer. The most thing to keep in mind is marketing is never more important than the product if the product is of a high standard it does marketing for itself.

Don't always go for a large category you have multiple options to have success in the sub-categories too, but always have a focus on being number one.

Whenever you enter into a market you always see the product being there whatever you have though of cater, now the question arises how will I be able to survive in this platform which already has what I wanted to offer, the answer to the question would be the uniqueness you have in your specific area so that you have the capability to attract people and convert them either into getting your product or your service.

Marketing is phenomenal and can't be replaced by anything the only thing that can do marketing is a human brain.

COMMUNICATION

Good communication is the bridge between something which completely changes the viewpoint i.e. confusion and clarity.

Good communication is a secret to the success of the business, the better the communication the better sale you get.

Communication is not all about the perfect use of vocabulary the precise grammar. It is about the clarity you deliver to your customer.

Let me give you an example: think like a customer.

‘You get a sales call from someone who wants to sell their product to you but while making the customer comfortable, the salesperson stammers and is not able to speak properly in English. the first instinct that would come to your mind would be why should even get the product the person is not able to deliver me the information, what if it is a scam even though if it's not, it has somewhere created a doubt because of the poor communication.

Henceforth, I think I made my point pretty clear that communication is all about the clarity you can deliver to a person, not about the accent, grammar, and vocabulary. You should always write in a way the way you would speak, always prefer going for a subtle and simple use of words.

TRADITIONAL VS DIGITAL MARKETING

Traditional and digital marketing really plays differently in their own field have their specific pros and cons.

Traditional marketing is always good for reaching mass and can be of any type of illiterate, literate, poor class, middle class, and rich. In this usually, the medium used is T.V, newspaper, magazine, and radio.

It doesn’t have personalized communication, deep marketing. It doesn’t have specific targeting if an ad is run once it is for everyone whosoever sees it.

Digital marketing is precise and specifically targeted marketing, in this affluent English speaker can be targeted.

The reach of digital is not as massive as of the traditional as in T.V. as the audience of T.V is greater.

Digital marketing uses social platforms such as Facebook, Instagram, Twitter, and LinkedIn.

THE ‘CATT’ FUNNEL

A strong funnel which with no doubt can make your business rank.

CATT stands for Content, Attention, Trust, Transaction.

The formula to the wealth is n^CATT

Wealth= n^CATT, where n is your niche and CATT as mentioned above.

Now let me explain how is this funnel gonna make my business a success.

The selection of the perfect niche is the foremost win for you, the better customer catering niche is the better success of having a mass audience to it.

Success and wealth both depend on the niche, always go for the specification, sub-categories as they have more chances of success.

CATT Funnel

C- content is the key to attracting an audience the better the content, keener a customer becomes to try out the product. The content has to work like a magic in your business.

A- attention, with being content the important attention equally plays an important role in attracting people is an attribute of converting them, but what you need to have is the power to attract them.

T- trust, nothing is beyond this if the trust is built success comes running your way to your business. Make someone trust you and your business is a matter of skills and the trust you have in your product for others would only make others have trust in you and hence converting them in the sale.

T- transaction, when everything has gone smoothly it is no more a hurdle to the business, it automatically comes along the way. But having this stage a success the first three need to have a little more attention than solely on this.

INTEGRATED DIGITAL MARKETING

Digital marketing is a huge and vast field for every topic to get into the brain at once is difficult, but each and every field plays an important role in the success of the business.

Digital marketing is an integration of content, email, social media, search engine optimization, search engine marketing, inbound, and many more.

So, in a way just having great content but no connection with the people to make your content visible and have an audience you would other things to market yourself.

Social platforms can be used to redirect people to the website.

SEO is for ranking the website.

PERSONAL BRANDING

The brand is best when it is an individual, marketing yourself makes the marketing a little more trustworthy as it an individual instead of a product.

People love hearing others their success stories which motivate them to change their life into successful ones.

The brand has to be deep with a deep means for its product or service and a great connection with it. The more you connect the better you get at communicating about it.

Personal branding works better than a company as it is easy to remember an individual than a company.

Personal branding can’t be sold as it is a person, it has a wider field of exposure.

Evolution of personal brand can only happen when you learn:

Learn- learning for self is the foremost point to be capable to spread your knowledge. Work- experience is something which is valued so, learning has to be implemented somewhere in the form of work Blog- start writing a blog expressing your knowledge in the form of the blog so, it can get to the number of people onto the blog and later into a conversion. Consult- start consulting if you think you have mastered your skill. Mentor- mentoring is something that will just help you to keep learning and making others learn. Startup- when have done everything now you are capable of starting up something which can actually make you have your image in the market.

That will the point where you will start having a personal brand and reputation for yourself in the market.

Hence, marketing is magic, as magic is not everybody's type so is the marketing but learning can help you do anything.

Thank you for taking the time out to read and always feel free to leave a comment about what you think about marketing, how this blog has helped you.