2 Killer Copywriting Tips for Successful SaaS Onboarding
By: Rashi Gupta
Tags: Copywriting, Content Writing, Content Marketing, SaaS, Onboarding

“The first impression is the last impression.”

Likewise in the SaaS industry, onboarding is the first impression of your product on your customer. If done effectively, it catalyzes the conversion of free trial users into paid customers and retains those customers for life.

However, onboarding is particularly challenging in the SaaS space, because, let’s face it — technology is not as easy or fun for your customers as it might be for you. Roping in your customers to explore or buy sophisticated software is not easy.

That’s where copywriting comes to your rescue. Well-crafted copies create psychologically pleasing appeal and seduce your users to take the desired action.

So here are my top 2 killer copywriting tips which are incredibly crucial for successful SaaS onboarding.

Let’s dive in!

Get Emotional

Want to increase sales? Then leverage the power of emotions.

Image Source: neilpatel.com

We, humans, are emotional beings. As a consequence of living in the age of massive information today, we rely on our emotions to govern most of our decisions. Our conscious-rational mind is mostly flooded with mindless chatter.

Hence, no surprise, 95% of our buying decisions are made subconsciously (aka emotionally and habitually.)

It means despite being the master of your game, you’d drastically fail if you are unable to establish an emotional connection between your complex tech-y software and your emotional human audience.

So for your help, here are a few actionable to inject powerful emotions into your lifeless copies.

Use emotional power words.

Narrate inspiring personal stories relevant to your business.

Learn the pain points of your customers and empathize with them.

Position your product as the perfect solution to your user’s problem by highlighting its emotional and experiential benefits.

Break the grammar rules that water down your powerful message.

Embrace sentence fragmentation when it elicits emotional resonance in your copy.

Use these tips and develop some of your own. Implement them, experiment with them, and see your copies skyrocketing your sales. Yes, it works!

A very popular marketing statistic reveals that emotional TV advertising beats rational advertising by a factor of 3-to-1 in terms of purchase-intent.

That’s the power of emotions!

The big players in tech know this secret pretty well and use it to bring the sweet success home. They understand technology can be a pain in the ass for their customers and they don’t amplify that pain with neutral and emotionless copies written in awfully offbeat tone.

Segment Your Customers

Okay, time for a truth bomb!

If you think a single SaaS onboarding copy will work well for all your prospects, you’re incredibly wrong my friend.

No, I’m not trying to be harsh. I’m just trying to make you aware of what works and what doesn’t so you can achieve your best success.

You need to understand that every user is unique and has a distinct set of needs, aspirations, goals, and dreams. Likewise, they have different problems to solve in their lives.

Yes, they are fundamentally the same in the sense that they all are trying hard to solve their perennial problems. But it doesn’t mean their problems are going to be exactly the same.

Think about it! The problems your newly acquired users are facing are naturally different than the problems your long-time loyal customers may encounter.

That’s why they need different depths of exposure to your software and, well, different SaaS onboardings.

Image Source: Customer Success Box

That’s where customer segmentation comes into play. It allows you to slice your huge target audience into relevant segments based on the company type, company size, demographics, geography, job title, and a lot more so you can deeply understand the needs of each segment and tailor your onboarding strategy accordingly for each one of them.

Once you do that, your onboarding results will dramatically improve. Don’t believe me? Here’s the proof.

According to Mailchimp, segmented campaigns drive 100% more clicks. This statistic speaks for itself. As ProfitWell founder, Patrick Campbell, also says,

“Under 10% [of SaaS companies] have actually quantified their buyer personas. About 90% are missing out on real opportunities to improve marketing, support, sales, and bottom-line revenue. Customers won’t understand your product’s value proposition and won’t be able to pay for the value that they want.”

So put some time to segment your customers to enjoy the real and effective results of your onboarding efforts.

In Conclusion

Your SaaS onboarding strategy can make or break your high-paying lucrative deals. That’s why it’s critical to design it with the right SaaS copies. Copies that resonate with your audience, solve their problem and bring you business.

So these were my top two tips to help you create those right copies.

What do you think about these tips?

Will you incorporate them into your Onboarding strategy?

Leave a comment below and let me know!

I’m all ears to hear your thoughts :)