Business guide to making the most out of Black Friday and Cyber Monday
By: Maryann Superlano
Tags: Talent, Black Friday, Business Strategy, Recruitment, HR

So you are looking forward to Black Friday and Cyber Monday deals, so am I. Thank the universe 2020 has not taken everything from us!

Honestly, Black Friday & Cyber Monday deals are one of the highlights of the years for shoppers and business, whether you are looking to get ahead on your Christmas gifts or are looking for a cool new tool for your startup.

The broadening of offers has been one of the most significant changes this sale event has gone through, now not only can you find discounts on personal items but corporative packages also see their process slashed. For example, if you find the right deals you can see some costs go down significantly, and isn't that the best way to end the years and start 2021.

What’s going to change about Black Friday & Cyber Monday in 2020?

Shop online people!

This year has been as insane as they get. It will affect the medium for BFCM shopping most of all, as even more people will move to online shopping over going to the store themselves. It's safer, smarter, and makes the most sense in 2020. So, please stay safe and shop online whenever possible.

Now, that we are warmed up let's get ready to click and shop.

Tips for making the most of Black Friday & Cyber Monday as a business

As a business whether you are small, big, or medium there are two factors to consider because you can get as much as you give on Black Friday. You have to look at this sales event from the buyer's and sellers' point of view. So, here are a few tips on what to buy and how to sell your brand.

Get the most out of your business shopping by visiting a Black Friday & Cyber Monday SaaS Marketplace

Make a list

This is the first step in your perfect BFCM shopping. Take into consideration what your business needs from computers to hiring developers and organize them in order of importance. Then go out and find your sales.

Fit it in your budget

You have to know what number you are working with when you go on the hunt or think about starting a sale. This will help determine: brands, quantity, and what you need to focus on when looking or setting up for Black Friday & Cyber Monday 2020 deals.

What to buy as a business on Black Friday & Cyber Monday?

There are tons of things any small and medium business needs and this might be the best time of the year to jump and get it. These tips also apply to freelancers as well.

Invest in talent or recruitment

One of the best ways to make the most out of Black Friday and Cyber Monday is finding job posting or recruitment sales. Why? You can use them for longer and for whatever position you want.

When a platform like Recrooit is offering 80% off on their job posting packages, it's hard to say no. Especially when regular job ads don't work anymore to fill the talent gap. The use of referrals can get you that full stack developer you’ve been looking for or that react engineer you need so badly.

Having talented employees is going to boost your productivity. It's also one of those purchases you might not need now but will certainly use in the future. Why not think ahead and get your job posting secure for 2021 and at the lowest price possible.

Update your software and hardware

This is a section you can take advantage of during the Black Friday and Cyber Monday sales, as they are some of the most expensive and heavily used items in an office. Scope out the deals in advance and move in fast, stock runs out quickly on the most wanted items.

The pretty stuff

Pamper yourself and your employees with the stuff you want but tend to find to frivolous or expensive. if you see a multicolored pack of post-its at a discounted price? Go for it, those fancy pens? Go for it! Now is the time to reward your employees with good stuff and not waste your budget on it.

How to Sell you Black Friday deals

Welcome to the jungle, selling your Black Friday and Cyber Monday deals can feel like you’re Luke battling the empire with no training, but don't lose faith the force (of marketing) is with you.

Market early

Starting to advertise your BFCM deals early in the game will keep you on top of mind for your intended target. Give an advantage to people who show their interest early like more discounts or premium access.

Create FOMO

Set limitation on your offer this is a tip you should follow for any sale, but especially for Black Friday & Cyber Monday. If your company makes it clear this will not be available forever or for anyone, they are more motivated to act early and get what they want before it's gone.

Have a good deal

Duh, you need to offer something tempting enough people will want to spend their money on it. Don’t lose sight of your learning but take the risk, remember every lead and success now means more in return.

Get it out there

There is no shopping without advertising so get your offer out there, be active on social media, try to get former customers to post for you as well, be vocal, buy ads if you can, and get creative with your marketing.

Whatever you want to do, do it on Social Media too

Selling or buying for Black Friday and Cyber Monday as a business starts on Social Media channels.

Social Media is the most important news hub for Black Friday and Cyber Monday sales deals. What brand do you want? What service are you looking for? Follow them on LinkedIn, Facebook, Instagram, or Twitter. You are more likely to get a glimpse at their sales early and to be asked to join an exclusive mailing list and more perks!

If you are selling these channels are where your customers are going to be looking to do you better post and do it often.

Extra tips for personal shopping on Black Friday & Cyber Monday:

The first thing you can do is create a list of things you want that way you don’t get too distracted by all the ads.

The second is, start early look for what you want. a few weeks before the actual date of Black Friday.

The third is to bookmark the sites and sales you want to take advantage of in the future.

The fourth is to sign up for the coupon and sales ahead of time.

The fifth is to have a sales plan, when are you going to buy what, and make note of stock availability so you don’t miss out on the deals you want for Black Friday or Cyber Monday.

Don't lose your mind & stay it kind

This year's things are decidedly going to be different, with fewer people attending physical sales and opting for more online deals. Still, it serves to remind all that a deal is not as important as being a good decent human. Stay kind, that's priceless!