THE BEST TIME TO POST TO FACEBOOK AND INSTAGRAM
Tags: Instagram, Facebook

For social media posts to be useful, they need to be posted at a specific time. Of course, this is not the only factor for success, because the content is also important, as well as the photo that is placed in the post. But in order for the publication to be seen by as many people as possible, you must follow Socialcaptain UK and the rules for posting publications.

Best time to post on Facebook

A social network like Facebook is not as popular as, for example, Instagram, but still there are active users there too. And at least for them, it is worth uploading useful posts that will be best viewed on Wednesday. After all, the greatest activity of this social network falls on this particular day of the week.

The best time to post is from 9 am to 3 pm. At this time, many people enter the social network from a computer, and they can either just scroll through the feed, or search for any records according to their interests. Lunch time (especially on Wednesday) shows the greatest activity than the rest of the time, so by this time it is better to post entries with a call to buy a product or service (depending on the type of account). For a personal account, all these rules do not apply, because friends can see the photo at any other time, and there will be nothing wrong with that.

The worst time to post is on weekends and any days after 5 pm. Yes, and too early in the morning, too, you should not upload something, because it will not be viewed anyway.

However, it is worth considering the market segment that you have to work with on Facebook. So, for example, educational lessons can be relevant either in the morning or in the evening. But ordering any goods is relevant for the evening, as well as weekends. Of course, this is not the only correct time, because on other days people can use Facebook, but there are few of them, so their time is not very active.

Best time to post on Instagram

High user activity in this social network falls on two days — Wednesday and Friday. Moreover, the greatest activity is noted precisely in the morning hours, closest to lunch (from 10:00 to 12:00). The lowest activity is observed at night (in particular, from 11 pm to 2–3 am). Therefore, it is better to publish posts in the morning, when a large number of users on the network accumulate. After all, each Instagram user noticed by his own example that in the morning there are quite a lot of news in the feed, which were posted either early in the morning or late in the evening of the previous day.

However, do not use the time of Sunday evening for publications. As a rule, at this time the minimum number of people is online, since many people are preparing for work at this time, finishing their weekly cleaning or visiting. Of course, you can post posts, only that activity for them may occur only the next day (and sometimes even later). At the same time, the post of the company can still, and “get lost” among the newer entries.

Thus, in order for the posts to bear their “fruit”, it is worth posting them at the most optimal time. Otherwise, potential customers may simply not see the call to purchase or other important information.