Meet the Advisor: Joel “Coach K” Kovshoff
By: Kurt Ivy
Tags: Blockchain, Cryptocurrency, Decentralization, Interview Questions, Crypto

Known as Coach K, Joel is an avid trading and financial coach known for his go-to-market strategies for early-stage projects, creative tokenomics, and a deep partnership network. He is found regularly on YouTube providing trading and review content as well as Ran Neuner from CNBC’s YouTube show Crypto Banter hosting several of the top Blockchain CEOs and Thought Leaders. Coach is the Co-founder of Mad-Tech LLC, team at AnrkeyX a DeFi Gaming project, and is an active advisor to the following projects, Ethernity, Splyt, FinXflo, Paid Network, and PlotX.

Kurt

First of all, why does everyone call you “Coach K”?

Joel

Because when I was a teacher before I was in crypto, my last name was hard for some of my international students to say, and I was also coaching sports at the time, so it was easier for the kids to call me “Coach K”. In sports, people don’t call you by your name, they call you by your last name. And then, when I was trying to brand myself in the crypto world, I figured since I was teaching people, then I would just go with “Coach”.

Kurt

I figured it would be something like that. I was a wrestler in high school, and we always called each other by our last names. So is that how you got involved with Splyt? Tell us a little about that.

Joel

I’m really good friends with Kyle and an advisor to PAID. He asked me if I had heard of Splyt and I said no, so he said I’ll make an introduction. So I made the call as an investor, but soon it became apparent that instead of an investor, I could really do much more for the company, so after the call, Cyrus said there is a lot of value you could bring, you’re creative, you’re good with people, you understand NFTs, you understand the DeFi side which people don’t get normally. Just very good synergy with him and myself.

Kurt

Kind of sounds like you’re a jack of all trades, somewhat. But what do you bring to the table that no one else can? Why is Splyt better off now because of your influence?

Joel

My experience is years in this industry understanding not only how the industry works, but how the people in the industry think and react, understanding their motivations, how to communicate with people. A lot of projects in this space aren’t great communicators. Also keeping people around me up to date and thinking outside of the box. I’ve done tokenomics for thirteen projects very successfully, and I’ve challenged how the industry does tokenomics, ways of building them, doing them differently, and it’s something I’ve become an expert in, you could say. I know a lot of people, I’m very friendly, I have a lot of connections to different projects and people. If someone says, “Hey, I need x, y, z,” I can find the right people or projects to plug into what they’re doing.

Kurt

Definitely a jack of all trades. Yeah, I’ve experienced that myself, the lack of communication in the crypto world, and I’m trying to help bridge that gap myself. So let me just ask, you have a lot of experience, but how does your past experience and interests line up with Splyt’s goals and ethos?

Joel

That’s a hard question. Hmm… Basically I’ve been pioneering a lot of projects in NFTs, I was one of the first to launch the NFT farming game. I’ve been very involved in NFTs and finding ways to use them. I was already on the creative side of NFTs with Ethernity, and then Splyt came in and added a new element in the e-commerce space, so I was giving him [Cyrus] new ideas for ways we could use them, and he said I feel like you’re a good person for the team, you understand what we’re doing, you could potentially find new use cases for what we’re doing. Not trying to get rich quick, but really trying to build a business. I own a law firm, a legally licensed marijuana farm, and a trading company, and I’m really focused on providing high-quality service for my people. I want everyone around me to do well and Cyrus wants everyone to do well. Cyrus and I have a similar mindset in that way, and in business and how things work.

Kurt

At the end, there is a similar story to everyone here, in fact. Most of us want what’s best for the people around us, that’s part of why we’re here and how we came together. Next question, what’s your favorite aspect of the project, and where do you see it in five years?

Joel

My favorite aspect of the project is solving actual problems. In e-commerce, when you sell things on different websites there’s the double sell problem, in shipping, there’s waste when you ship to two different people, there’s these inefficiencies in the supply chain that Splyt solves, saves people money and time. Just solving that problem alone is almost enough, but what Splyt makes available to retailers is to collateralize all the assets that they have and take out a loan against what they haven’t sold yet, allowing them to scale and pay for new stock or advertisements that they normally couldn’t buy because they wouldn’t have the credit. That concept alone is new and unique and I think people will definitely use it. When we’re talking five-year plan, I’m thinking large retailers will also do this, and as Splyt grows, they will just have more people to provide liquidity.

Kurt

Yeah, DeFi will be extremely, extremely powerful for a lot of people. Could really change things. Hard to lose, really. So when Splyt becomes a worldwide phenomena, how do you want people to remember you?

Joel

As someone who contributed to something that was awesome, who picked projects like Splyt who have actual use cases and value behind them and aren’t just fluff. Splyt has a token and economics and ecosystem that actually makes sense in the real world. I want to be seen as a person that picks unicorn-type projects and that works directly with them to bring them to the large scale. That’s why I picked Ethernity, Splyt, Finxflow, and PAID. They have strong leadership, strong use cases, and have a future that people actually value, that the community and everyone values, and aren’t just here for the cycle, but are here for a long time and to be used by many other businesses in the future.

Just as I expected, Coach K was super nice and genuine. He had his “Coach K” man-cave green screen behind him, had nothing but good things to say as you saw, and when his wife brought him a coffee and bagel, he acted like it was the nicest thing anyone ever did for him. Thanks Coach! Good talk.

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