7 Ways to Increase Engagement on Social Media
By: Dhaval Shah, Digital Marketing Consultant, Seo
Tags: Social Media Strategy, Social Media Marketing, Social Media Engagement, Facebook Engagement, Facebook Marketing

How to Increase Engagement on Social Media

One of the main reasons companies are embracing social media marketing is because it is able to provide data analysis in real time. With social media platforms like Facebook, Twitter and Instagram offering robust analytics features for users to track their stories’ performance across different demographics over specific periods of time. The question becomes how can this intelligence be used by content marketers to inform strategy moving forward? & how can we increase the engagements.

In the simplest of terms, social media engagements are those actions that users take when interacting with a piece of content on a platform. For example, if a user were to “like” a tweet or comment on Facebook or share your Instagram story or follow you on LinkedIn than those actions would be considered an engagement.

Here are the top 7 ways to create more engagement on social media:

1. Be as active as you can be: The more the engagement, the higher the number of posts that work. In other words, there is high probability that somebody out there will respond to your posts if you post often enough. Being visible on social media certainly encourages people to engage with your brand and stay connected with it. Look for a perfect balance between being active and engaging yourself in a conversation or two because sometimes you don’t want to be seen as someone who just talks about his/her own products only but rather an intelligent marketer who engages consumers through interesting conversations related to your business model and industry at large. And if the occasional self-promotional post feels too much then try using Quuu Promote tool that can help you find relevant posts for your brand that can be shared at the right time to increase engagement.

2. Don’t underestimate the power of likes: Likes are one of the easiest ways to engage people who like your products/services. Share some images, quotes, videos etc., related to your brand along with a nice message and ask people to like them if they admire or agree with it. For example, you can share an image related to cause marketing with a certain message from your brand’s perspective and tag those influencers who support this cause on Facebook by mentioning their names in comment section asking people to give a like if they support this initiative as well as tagging those influencers directly on Twitter.

3. Respond as quickly as you can: While brands and influencers often face a lot of time lags on social media, it is never too late to respond. Brands should always try to reply quickly as soon as they get an opportunity to do so because that helps them build their reputation. When people know that the brand they are following or engaging with is generally quick in responding than it becomes more likely for them to follow this brand and engage with its posts just out of curiosity.

4. Participate whenever you can: Brands should participate wherever necessary on online platforms especially on those where conversations happen around their products/services/brands etc., Whenever there’s a relevant conversation going on (online forums, blog comments, Facebook & Twitter hashtags) and your brand has something to contribute then you should certainly share your insights by participating in the conversation.

5. Run contests: Contests are always simple, effective means to generate more engagement on social media platforms especially on Facebook. There are plenty of similar services/tools available online that can help businesses run their own contests with ease so there’s no need for them to take help of an expert unless they want to create a really huge contest with stringent rules and regulations attached.

6. Comment as often as possible (and relevant): Just like responding, commenting is yet another great way to increase engagement on Facebook posts because people tend to do it when they see that something or someone interesting has been commented on many times before by other users who have found the post engaging enough for liking, sharing etc.

7. Share sneak peeks: Keeping your fans or followers engaged with your brand is important because it helps build customer loyalty, but doing so by sharing fun stories, interesting insights, cool videos and images etc. through Facebook posts will never hurt the cause either. Therefore, instead of just featuring your products/services on Facebook walls sharing sneak peeks for upcoming events or new product launches will not only keep them engaged but also help increase traffic to your website which can certainly boost up your revenues in long run if you share relevant visual content that attracts users without making them feel like they are being disturbed all the time.

Conclusion:

Social media engagements can be easily increased by following simple and effective tips like these. All you need to do is monitor trending conversations on social networks, participate in those where your brand has something relevant to contribute, never ignore the power of likes, respond as quickly as possible & share sneak peeks whenever possible.