2021 SEO Trends
By: Barış Can Tayiz
Tags: Web, Google, Web Development, Technology, SEO

The new year is coming and trends change despite the Corona stopped the time for us. However, we can think that 2021 could be different about SEO trends. There is a new Bert Update for the Google side and other detailed changing Technical SEO parts in 2021. I could summarize it here.

Core Web Vitals

The performance metrics will be a great issue after 2021. We can see that the performance metrics of Lighthouse and what you see from Google Pagespeed are actual performance indicators for the future and they could be improved. Analyzing these issues will be beneficial for SEO workers.

It is not an SEO issue but a performance issue. With the improvement of technology, there is an expectation from website creators to create a better design with better performance. Users want results faster and they want to reach their purpose of organic search precisely in a short time.

We can see that the measurement of Google's side is based on technology enforcement. Because the main purpose of a search engine especially Google is to minimize the time of users spending time on search engines meanwhile they reach their purposeful content.

So if they prioritize the slower sides and maximize the results by slower types of heavy websites, users could reach their results slower. These conditions are set on the algorithm so that it changes the SERP.

2021 Google Prescription for Leading on SERP

Let’s see the details of the search engine update this year.

Focus On Content

Content has been a vital issue for years but it is getting important further. That means there will be a bunch of conditions like if-else machine learning systems will evaluate your web pages.

We can see that Google at the information page lays out some question type motivation for webmasters to think about. These are:

Does the content provide original information, reporting, research, or analysis?

Does the content provide a substantial, complete, or comprehensive description of the topic?

Does the content provide insightful analysis or interesting information that is beyond obvious?

If the content draws on other sources, does it avoid simply copying or rewriting those sources and instead provide substantial additional value and originality?

Does the headline and/or page title provide a descriptive, helpful summary of the content?

Does the headline and/or page title avoid being exaggerating or shocking in nature?

Is this the sort of page you’d want to bookmark, share with a friend, or recommend?

Would you expect to see this content in or referenced by a printed magazine, encyclopedia, or book?

I will try to make my predictions and try to elaborate on these issues further.

So I will try to explain these question by my sight of understanding.

Algorithmically or mathematically speaking, with some assumption, your company could have from 1 to 100 competitors. Therefore, these competitors will have some content. So, first of all, with your keywords, you measure the internet and from SERP results see your competitors and collect their content with python. After that, you could apply an NLP analysis and content analysis with the spacy library. You could see that the leading pages marginal some words could differ. Then categorizing these competitors could lead you to the intention of the main pool of your category.

Your website will be in a pool or cluster of some moving content category. That’s why You should find its related clusters and connect some gold mines or crystal mines like any strategy game.

In this situation, research and analysis could differ. In that period, artistic expression or interesting works could differ your website. Because as we can see, a real analysis could not be set without real domain knowledge. Only specific companies could include domain experts in their staff. That leads that converging to these states could serve the monopoly situation.

So in the pool of website content strategies, I could suggest that gamification or some puzzle games with website content or product can change the route of this problem maybe. There is no data about that but logically, creating good quality research and analysis blog is hard. The company should include specific worker for that job function and not every company have a broad research area. In my sense, that is a little utopic. However, content creating strategy about that subject needs some specific architecture for that specific company or category of company. On that part, being creative could be a huge asset. Being analytically creative could be a huge asset.

When we say analytical to something that stands on a set of rules. Generally speaking; describing art, architecture, or other subjects, every art system base on some structural mechanism. In business, art structures mainly based on the monetary system. Therefore, the company could merge the marketing value of the content system, the creative value of the content system, and so on.

I mean, there is a literal description of art such as communication. While being an imaginative staying set of rules or creating a set of rules in the artistic value in the system.

In that part, some startup could function this role.

Another thing is that we don’t know algorithm structure not mainly only we can measure the side effects or system online. More than the physical system, it is a biological system that we follow the ranking bodies. We can express this approach as detailed competitor analysis in business terms.

If we try to use the dynamic structured content website and measure its system we can create a responsive website to

We can sense that the algorithm names of Google stated are an association of an adaptive system.

There are some rules but the pivot is generally used term for adaptation in business.

As a biological system, we can state the part of the website as a living, and performance metrics seem vital.

You can do the research yourself further here, I will explain the metrics without ambiguity from the context.

First Contentful Paint

The First Contentful Paint (FCP) metric measures the time from when the page starts loading to when any part of the page’s content is rendered on the screen. For this metric, “content” refers to text, images (including background images), <svg> elements, or non-white <canvas> elements.

When we first the first <header> tag or similar h1. the period from start to that is the FCP.

Largest Contentful Paint (LCP)

The Largest Contentful Paint (LCP) metric reports the render time of the largest image or text block visible within the viewport.

There is an HTML tag that includes the most pixel information inside. So it is a visual graphic material content about sizes. 250x300 like material or some geometric layout represents the measurement unit.

First Input Delay

FID measures the time from when a user first interacts with a page (i.e. when they click a link, tap on a button, or use a custom, JavaScript-powered control) to the time when the browser is actually able to begin processing event handlers in response to that interaction.

Time to Interactive

The TTI metric measures the time from when the page starts loading to when its main sub-resources have loaded and it is capable of reliably responding to user input quickly.

So the TTI calculator code mainly waits for long tasks, tracks them and the last one finishes the system records the time. That is the function.

Total Blocking Time

The Total Blocking Time (TBT) metric measures the total amount of time between First Contentful Paint (FCP) and Time to Interactive (TTI) where the main thread was blocked for long enough to prevent input responsiveness.

After 50 ms, everything could be boring. Being reactive is crucial. This metric is mainly eye, body reflex time depended. When there is so much blockage TIT time on our path we users could feel “a little” impatient about the process.

Cumulative Layout Shift

CLS measures the sum total of all individual layout shift scores for every unexpected layout shift that occurs during the entire lifespan of the page.

this score is calculated by the x,y coordinate system changes according to the computer coordination system. So, this frame changes %25 from the top and the changing object covers the %75 sides of the frame. We just calculate them so that reaching the CLS score. The joining object to the layout and the layout ratio to frame multiplication could be said for that metric.

Also, Google searches every mainly div tag with content and measures their singular content score and probably signals bad modular bodies. Passage ranking probably is not the brand name entity relation. Google starts to see webpages or as a modular division body. That way, Google could put forward your specific content on SERP.

So you can find further titles and relative explanations in this link.

This is the announcement Google have did several days ago. You can read it at this link.

I hope you enjoyed reading it.