Advice for beginners in marketing
Tags: Copywriting, Marketing, Beginner, Advice, Sales

After two years of marketing experience I wanted to share what have I learned from the whole process. This can benefit everyone but I think it will be particularly useful for people getting started. I hope you find it useful.

Understand the product you are trying to market

It’s very important you know the product you’re trying to promote. This will allow you to provide valuable content that people can actually benefit from. It allows you to see the pain points users have, ask insightful questions, have very accurate ads, and so on. Besides, people are hyper-aware of bullshit nowadays so keep that in mind. Also, If you have the opportunity to speak with a customer don’t hesitate to pick his brain. Ask all sorts of questions people like being the center of attention and feeling acknowledged. Of course, use your social skills to see if you’re being annoying or not.

Good copywriting and sales are a must

Copywriting and sales are everywhere, they intertwine with your life on a daily basis. Everything from your first tinder message to a bot to how you order your coffee. It’s important you know to communicate and grab people’s attention. Especially in times like these where most people’s attention span is 7 seconds due to platforms like Tik Tok and social media. I’m 99% sure you have been bombarded with ads from gurus from all around the world.

Let me just tell you as someone who has spent thousands on courses one of the most important things I have learned is not to judge a book by its cover. Don’t think that you will get some godly advice only because you are paying hundreds or even thousands of dollars on a course. I recently read two books that offered me the same value if not even more. The sad part was that they were both $20… Those books helped me close dozens of high ticket sales and changed my whole mindset of marketing. Don’t fall into the trap of thinking that a product that isn’t hundreds of dollars won’t benefit your career. If you want some of the resources that helped me on my journey here is a wonderful resource https://gumroad.com/a/119403635. Also, there are hundreds of blogs that provide quality resources, just make sure to do your research to filter out the bs.

Know how to use your tools

Depending on your budget I would strongly recommend you buy some tools. Here are some of the tools I use on a daily basis:

Semrush — really good for SEO analysis, competitor research, keyword research, and content ideas. (PAID)

— really good for SEO analysis, competitor research, keyword research, and content ideas. Google trends — I mainly use this when researching niche industries and keyword research. (FREE)

— I mainly use this when researching niche industries and keyword research. Moz — I mainly use this tool for SEO purposes, if you don’t have the budget I would recommend picking Semrush or Moz both tools are great. (PAID)

— I mainly use this tool for SEO purposes, if you don’t have the budget I would recommend picking Semrush or Moz both tools are great. Hubspot — I use this for my CRM, it provides a lot of integrations through zapier which I love (PAID)

— I use this for my CRM, it provides a lot of integrations through zapier which I love Google Tag Assistant (browser extension) — I mainly use this extension when dealing with SEO. You can also use it to analyze your competitor's pages to see what tracking they have enabled (FREE)

(browser extension) — I mainly use this extension when dealing with SEO. You can also use it to analyze your competitor's pages to see what tracking they have enabled Screaming frog — This is one of the best SEO tools I have used, its free up to the first 500 pages you analyze on your website. (Freemium)

— This is one of the best SEO tools I have used, its free up to the first 500 pages you analyze on your website. Google keyword planner — I use this for keyword research and analyzing what keywords have high CPC. If people are paying big bucks for those particular keywords they most likely convert into sales. (FREE)

— I use this for keyword research and analyzing what keywords have high CPC. If people are paying big bucks for those particular keywords they most likely convert into sales. Mautic — I’m currently using this tool for email campaigns, it’s a bit more technical than most tools but it provides you with very valuable insights and it’s (FREE)

— I’m currently using this tool for email campaigns, it’s a bit more technical than most tools but it provides you with very valuable insights and it’s Google Analytics — One of the most essential platforms I use to get valuable insights. Strongly recommend having a solid understanding of this tool (FREE)

I use a lot of additional software but I think that covers a good portion. The best part is that there are hundreds of videos and blogs with educational content about these platforms. So if you’re confused just google your question and you will most likely get your answer in a matter of seconds.

Know which platforms to target

Understand where your potential clients are getting their information from. What social media platforms they use daily, what forums they like to go on, what kind of content they like to watch ect.

This will help you with a couple of things:

You can get amazing content ideas from questions people ask

You can become a recognized figure in that particular domain and build authority

You can get valuable feedback

You will know their pain points better

You can target those particular channels with hyper-targeted ads

And most importantly you will know what provides value

Always try to provide value

I think this one is crucial, whatever you do always try to benefit your clients. There was an interesting discussion on a forum about email campaigns. One member was stating that he is very careful with his email list because he is afraid of spamming. The response which he got stuck with me to this day, “if you are emailing them the winning lottery numbers do you think they will complain about spam”?. It comes down to providing valuable content on all fronts. I’m sure you have heard the phrase content is king. I’m not saying you should spam but if you are getting complaints most of the time it means you’re not providing enough valuable content.

One of the most important things that good content gives you is authority. When people see you understand their pain points and you offer an easy solution that’s when things start to kick off. I mean you have hundreds of examples like Gary Vee, Tony Robbins, and Russell Brunson.

At the end of the day just don’t stop trying new things and listen to the feedback.