What type of content is best for Instagram in 2021?
By: Ethan Norris
Tags: Instagram Marketing, Instagram Tools, Instagram Followers, Instagram Live, Instagram Stories

Knowing what types of content performs well on Instagram is vital.

It helps you to prioritize content that you believe users will find most relevant to them.

The golden advice here is this. The audience appreciates variety. Most users have so much trouble creating content for Instagram is that they feel they have to choose one type of post over the other.

In this article, I am going to show you 5 types of Instagram posts that will help you get the results you’re looking for.

BEHIND-THE-SCENES

Behind-the-scenes content gives followers that exclusive, inside look that makes them feel like they really know you better. This gives you a chance to showcase your brand’s personality and actively contribute to your brand story.

It is an effective piece of content that can be created reasonably quickly, and with regular use, they bring in a unique and extra-human element to your marketing.

The main benefit here is showcasing the team behind the project, allowing the audience for a deeper understanding and appreciation of a project.

LIVE VIDEOS

2021 will be more of video content rather than anything else. So in 2021, you should pay attention more to the video content.

Videos are more engaging, more memorable, and more popular than any type of content out there. They’re even more popular than blogs!

One of the most amazing features of Instagram is its LIVE feature. Users share live videos to contact all their followers and get more interactions.

As a type of content that’s known to increase audience engagement, live-streamed video can be of tremendous help for cultivating a following on any social network.

Hosting an Instagram Live helps you to boost your discoverability on Instagram. Every time you go live on Instagram your followers will receive an in-app notification, and your Live will be bumped to the front of their Instagram Stories feed.

PRO TIP: For high quality, you can go live from your PC or Mac using YellowDuck.tv

USER-GENERATED CONTENT

User-generated content (UGC) is any content — Quotes, texts, videos, images, etc, created by people, rather than brands.

For many brands, Instagram is the primary platform for UGC. Users create and share posts featuring your brand, displaying your products and services to their audience.

Customer-centered posts typically work impressively well on Instagram.

QUOTES

Instagram quotes are more than just good content. A lot of businesses post quotes on Instagram to achieve their specific marketing goals, like driving more sales and building brand identity.

Quoting efficiently on Instagram is important because the right quotation presented properly can add spice, interest, thought, support, and respect to your IG page. Often a quote can offer inspiration for the week, and inspire us when our normal motivation has lapsed.

INSTAGRAM STORIES

The idea behind Instagram Stories was a single one. The intention was to allow people to share “moments” of their day quickly and easily.

The best thing about Instagram Stories is you can post as many as you want without disrupting your main news feed.

This stays on your account for 24 hours and then disappears. The coolest part is, IG Stories are featured at the TOP of the home feed

Instagram Stories are :