5 Reasons Why Landing Page Design Is A Must For Leads Generation
Tags: Web Development, Website Design, PPC Marketing, SEO

5 Reasons Why Landing Page Design Is A Must For Leads Generation Centaurinteractives Nov 16, 2021·5 min read

When there should be an increase in marketing ROI, it is important to have a plan and set the right goals. Creating an initial outline and analysing data is important to create a detailed plan.

Tracking the marketing ROI is crucial to improving it. Tracking metrics like website traffic, sales and leads are most essential metrics in any marketing campaign. Using the right tools is also key to tracking the ROI. Plan and analyse ways to measure and improve the business by obtaining customer insights and engagement data.

Landing pages are one of the most important elements for lead generation, but most companies don’t use them efficiently. Studies show that the conversion rate for a website is 1% to 3% while a landing page would have a conversion rate of 5% to 15% on an average.

To create a landing page that performs well, all that is needed are the right elements to build the best landing page. The right copy, visuals and design are what makes the landing page stand out.

What is a Landing Page?

A landing page is solely used to collect users’ information which includes a form for the visitor to fill in. It is a must-have element for any website as it provides a targeted platform that helps convert a huge percentage of visitors to leads.

A landing page shows the visitor exactly what the business wants them to do and why they should do it. Homepages are great for direct traffic but when you can control how visitors get to your page, a landing page is the best option.

Elements to create an effective landing page

To create an effective landing page, there is no tested template to get guaranteed results. But few elements make the landing page appealing to the audience. There are different types of marketing goals for every business, so it is important to design the landing page depending on the goals of the marketing campaign. Below are a few elements to create an effective landing page,

Descriptive headlines

Brief information of the offer

Visual representation of the offer

Engaging copy

Unique selling proposition (USP)

Submit button / Call-to-action (CTA)

Testimonials

5 Reasons why Landing page design is a must for lead generation

1. Generating leads

The main objective of the website is to generate leads. Landing pages are hell-bent on getting exactly that. Using marketing automation software helps test and create landing pages which save a lot of time.

A study shows that using automated lead generation leads to a 10% or greater increase in revenue in 6–9 months. A landing page is a simplest and most effective way to generate leads for any business.

2. Collect data

The main goal of creating a landing page is to collect information about the visitors. On any landing page, visitors must fill out a form that includes basic information like name, contact, e-mail, etc. This targeted information will provide valuable information on the demographics and will help target the right audience that caters for their needs and desires.

A great landing page design will bring in leads while also understanding the audience which will ultimately improve sales. This data will make the next marketing campaign more effective by personalizing the strategies to present to the target audience.

3. Track and analyse data

All the data that is collected from the landing page is tracked to understand the audience better and how the marketing campaign is performing. Comparing data from various other campaigns to figure out what is working and what isn’t effective can be optimized accordingly.

Tracking data from landing pages include time on the page, conversion rates, number of leads generated and bounce rate on the page.

4. Test and optimize

To figure out which version of the landing pages help convert, various key elements require testing and adjustment. According to a study by SERPSTAT, 48% of marketers build a new landing page for every marketing campaign. Creating a highly focused keyword-rich headline and using high-quality content that is relevant to the objective of the page and focusing on call-to-action, focuses on increasing a higher percentage of leads.

Testing a copy by adding more bullet points and keeping them short will help visitors process information better. According to a study, a page with images and graphics perform way better than a page with no graphics.

Anything that lets the visitor easily understand and more appealing should be considered for better performance and leads.

5. Pay attention to the form

The form is the major element for every landing page but the rule is to limit the number of fields in the form. Fewer fields in the form mean more conversions. Based on a study by Pagewiz, the average number of fields on a lead generation form is 11. For example, if the business doesn’t intend to call the prospects, then you do not need a contact field. Similarly, any field that is not as important can be eliminated based on the campaign.