5 Effective Email Marketing Tips to Increase Your Conversion Rate in 2020
By: Shane Barker
Tags: Email Marketing Tips, Startup Lessons, Ecommerce, Marketing, Email Marketing

Despite the rise of social media apps, emails still remain to be an integral part of people’s lives. In fact, the number of global email users is expected to grow to 4.4 billion by 2023. As a marketer, it’s an important channel to reach out to your target audience.

Plus, it can give you huge returns. For every £1 that you spend on your email campaigns, you can get an average return of £32.28.

If done right, email marketing can help you drive more conversions and generate good revenue.

How to Boost Conversions with Email Marketing

To succeed with email marketing, you need to work smartly. Just sending out emails to a long list of subscribers won’t get you conversions.

In this article, let’s take a look at how you can get the most out of your email marketing campaigns.

1. Clean Your Email List Regularly

Your subscriber list can either make or break your email marketing campaign. So, it’s crucial to invest some time in pruning your list regularly.

Having inactive subscribers on your list will inflate your subscriber count. But in the longer run, it can be detrimental to your campaign. That’s because inactive subscribers bring down your engagement rate.

If you want to improve your conversion rate, you need to focus on targeting prospects who are actually interested in your brand. Chasing random leads won’t get you anywhere.

To avoid this, you need to remove duplicate addresses and inactive subscribers from your email list. It can be time-consuming to do it all manually.

But there’s a way out.

Most of the email providers have an option that allows you to automate the whole cleaning process. Alternatively, you can also use third-party tools to handle this process.

2. Leverage Personalization

Did you know that 52% of consumers are likely to switch to another brand if a company doesn’t personalize their communications? Clearly, it’s the age of personalization. It can go a long way in helping you build strong relationships with your customers.

So, how can you use personalization for your email marketing campaigns?

Here are some simple ways in which you can personalize your emails:

Build audience personas.

Segment your email list.

Send automated emails based on audience behavior.

Include the recipient’s name in the content and the subject line.

Personalize your offers based on genders, age groups, and interests.

Offer product recommendations based on previous purchases.

Send emails at optimum times.

3. Use the Opt-In Technique

It’s easier to convert leads that are already interested in your product, right? To find engaged prospects, you can use the opt-in or double opt-in techniques for your email marketing campaigns.

Opt-in refers to the process of giving your website visitors the option to add themselves to your email list. Many brands offer a sign-up option using a lead magnet or other such incentives.

Using the double opt-in technique can help you filter your prospects more thoroughly. Double opt-in requires visitors to log in to their emails and click on a link to join your email list. With this two-step verification process, you can ensure that your email list consists of those people who are genuinely interested in your products.

You won’t be wasting your marketing budget on leads who have no intention of buying your products. When you have a mailing list full of people who want to hear from you, the open rate of your emails is also likely to increase substantially.

4. Test and Optimize Your Subject Lines

Believe it or not, many people judge a book by its cover. It can be a major factor that readers consider to form their first impressions.

Similarly, for emails, the subject lines are crucial. They help the recipients gauge whether they want to read your email or not. So, you need to make sure that the subject lines of your emails are engaging. After all, they can directly impact your open rate.

While there is no magic formula to write compelling subject lines, there are some best practices you can follow. You are likely to catch the attention of your recipients if you include their names in your subject lines.

It’s also a good idea to mention any discounts you’re offering in your subject lines. Discount offers can help you grab the interest of your recipients and nudge them to open your emails.

In addition to this, here are some other things that you should keep in mind while writing your subject lines:

Keep them short.

Do not use spammy words in your subject lines. Using phrases like “Work from home” and “Free” can get your emails marked as spam.

Place the most important words at the beginning of your subject lines.

Instead of using a sentence as your subject line, try to ask a question.

If you are still unsure about whether or not your subject lines will work, you can run an A/B test on them. For this, you need to prepare and use multiple versions of your subject line. You can send emails with different subject lines and analyze which one of them gets you maximum open rate.

5. Send Abandoned Cart Emails

We have all abandoned a cart while shopping online at some point of time. Maybe you’re distracted or you want to compare prices of the product before you make a purchase.

According to Barilliance, the average cart abandonment rate in 2017 was 78.65%.

For business owners, an abandoned cart is not good news. A lot of effort and time goes into finding new prospects. And if they don’t convert, you’re losing out on business.

But not all is lost. With abandoned cart emails, you can encourage them to go back and finish their purchases.

To boost your conversion rate with this strategy, you need to ensure that it’s easy for your prospects to buy what they want. They may not remember what they were looking for on your site by the time they receive your email. So, it’s a good idea to list down all of the items in their cart in your email content.

In addition to this, you can also offer them a discount on those products. It can compel them to take the desired action and complete their purchases.

Conclusion

When it comes to boosting conversions and revenue, email marketing has a lot to offer. With the tips mentioned above, you’re on your way to finding success with email marketing. The key to succeeding at it is to understand your target audience and cater your messages to meet their needs.

In which other ways can email marketing help you boost your conversion rate? Please share your views in the comments section.