What We Want And Need Now In Hospitality Industry?
Tags: Tech, Hotel, Email Marketing

As technology is growing immensely, the desire and requirement of customers in hospitality industry keep on changing. Nowadays smartphones have become an essential part of everyday life. Now no longer customers want to call and make advanced booking; in this mobile world just with a few clicks anyone can easily access to the list of hotels and book their favorite one.

By moving one step forward, the hospitality industries are providing best customer care facility and efficient operation system with the mobile apps. These apps are revolutionizing how customers interact with their favorite hotels and customizing the customer’s experience. In many aspects hospitality industry is growing wider and need to grow more to satisfy the customer needs.

The Current Needs & Wants in the Hospitality Industry

Let’s have a look on what customer need in hospitality industry.

More preference for Guests Service

Nowadays customers are becoming very clever; if they want to book any hotel/restaurant then they simply surf in search engines. As digitally enabled customers expect hotels to have more personalized services. As a result hoteliers need to improve personalization service from booking experience to till their personal services like food, cleanliness and refreshments. So hoteliers who provide mobile-centric personalization services will be in the top brands of choice for the guests.

Along with these, hotels should also look after the overall experience of the guests like including the information about the coolest local places. This simple tactic may lead to attract more customers and gain more profit.

No Need of Luxury Environment

Hotel Industry has barely changed over the few decades. Now no modern traveler look for white linen service, bell-boys to carry luggage and luxury lobby, they want to feel completely home attire and satisfied with the hotel lobby where they can sit and have coffee surrounded with the likeminded people. The new era is all about providing the best experience rather than flaunting wealth. Modern travelers don’t prefer for corporate setting, but they want an environment where they can interact with the new people. So make the luxury in a simple way.

Smart Check-In

No one wants to wait in a huge queue to get the room key for check-in. In the advanced technology, room check-in has become smarter way. With the radio frequency identification technology, customers can get the message about the room number on a planned day and on the arrival day the guest proceed to that room and the keycard will open the door. So this smart way can build good relationship with your customers.

Here have a look on what customer want in hospitality industry.

Using Smartphone in a Smarter Way

Each one of us are much more addicted to smartphones, this smart gadget gives a better opportunity to hospitality industry to improve customer service. With a single touch smartphone can give access to everything from food to shopping and much more. So hospitality industry can make use of mobile apps to change the way people plan their vacations. Customers can easily have a look on their favorite restaurant service instead of seeking for the multiple restaurants and can receive event updates via push notification. In this way smartphone can be used in a smarter way to attract your customers.

Social Media Presence

Even though social media presence is crucial in hospitality industry, but FaceBook is the popular platform for check-ins and reviews for hotels. Posting attractive images and sharing the videos, real stories, interesting blogs and reviews these can create a brand name for your businesses and customers can easily get to know about your restaurant in a single click. So restaurants and hotels should not miss this opportunity in order to share interesting photos of their services as well as the facilities. Hoteliers should choose their social media platform carefully based on their targeted audience, rather than simply joining all groups.

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