What should go in your homepage content to retain massive visitors?
By: Mikhail Demola Adeoye
Tags: Homepage, Seo Services, Online Marketing, Traffic Optimization, Web Content Writing

What should go in your homepage content to retain massive visitors?

Never treat your website homepage like it doesn’t matter because it is your first impression. Many site owners complain of high bounce rates and often look in the wrong direction for a solution. But the real cause is that most homepages are not friendly towards a visitor.

Imagine the front desk of a hotel that isn’t warm and friendly when you walk in. You would probably leave, won’t you? The same fate awaits a boring homepage.

Within seconds a visitor arrived on your homepage; he should know what to do next. Your job is to guide them to find what they want. After all, your website helps solve a problem. The solution should wave at them the moment they arrived.

To help you understand how to increase traffic retention, learn the eight essential features of a quality homepage.

Logo

Whatever you do, your audience needs a visual way to recognize your brand. Your logo should adorn the top of your website homepage. It is your identity and helps to distinguish your product or service from the competition.

E.g., consider how Target.com, a general merchandise retailer, combined two brilliant colors in a logo to represent its brand.

The logo also doubles as a link back to the homepage from anywhere on the website.

Your Ideal Customer

A copywriting practice is to identify your target audience on the homepage. Show your traffic, the people and industry you serve, and how you help them. E.g., XYZ is a pricing strategy service for start-up companies and pricing managers, etc. Once start-up owners or pricing managers arrived on your homepage, they know they are in the right place.

Unique Selling Proposition

Your USP statement tells your audience the reason to choose you over your competition. It says what you do, how you do it, and the benefits you bring. This feature gives our ideal customers the information to decide for or against your service.

E.g., PayPal has the statement — The simpler, safer way to pay online.

Image from: PayPal

This USP shows that the service is for people and businesses that need an easy way to pay and receive money online without traditional banking rigors.

Navigation

If the homepage is like a company’s reception, it needs to direct the visitors to their destinations. The navigation system is also called the menu. A good navigation practice makes it easy and intuitive for the visitor to move around a website. Let your navigation design be easy to locate. Well-structured navigation offers several benefits, including a reduced bounce rate.

Headline

Your homepage should communicate what you do within seconds that a visitor arrived on your website. The headline is the element that provides a clear description of your service. The headline is 2 or 3 sentences long. It is a unique, contextual, and powerful feature that targets your ideal customers. It would help if you had a well-crafted headline that resonates with your target customer. The combination of headline and sub-headline contain texts that appeal to your Ideal Customers.

How you do it better

Every business has competition. Irrespective of your industry, other providers compete for the same market as you. Therefore, use your homepage to tell your visitors how you do the job better. You should tell your prospect in a clear language what makes you better! In this regard, speak to the experience you have and how this helps with better products. Keep it short and straightforward. An excellent way to help your audience learn more is to direct them to your About page.

Social proof

The currency of successful selling online is testimonial. Your prospects want to know what other people feel about your business. Social proof is the best way to build trust and convert new customers quickly. Using social proof tool helps to establish your expertise. A better way to communicate your social proof is to use success stories. Such a strategy helps to inspire positive feelings about your business.

Call to action

CTA is a subtle way to nudge your visitors toward your goal. If you have a beautiful homepage that attracts significant traffic, you need CTA to move them to the interior page.

The placement of CTA should be conspicuous to achieve the desired goal. Do you want your visitor to fill the contact form or subscribe to your newsletter? Use the CTA to get your visitor to perform the desired action.

Wrapping up

You need a clear, concise, and robust homepage design and copy to give your audience good reason to hang around. Only the visitor that stays at least 20 seconds on your page can find and click your CTA.

Without a great design and actionable content homepage, your website is just another internet statistic. Therefore, you need a homepage expert to help design and write copy for a successful online presence.

As simple as it may appear, writing a good homepage copy needs a team of experts to get it right. If you need help with your homepage, check out this resource.