How to create a powerful email marketing list from scratch and without complications in 6 steps 📧
By: Matias Moreira
Tags: Email Marketing Software, Email Marketing, Sales Funnel Strategies, Sales Funnels, Email Marketing Tips

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Email marketing is the best direct communication tool to contact your client. And it is also the way for you and your business to stay in mind and be the first option when it comes to having a certain need.

It costs 5 times more to acquire a new customer than to keep one so apart from creating a powerful list. These tips will help you retain your future leads to give them more value and offers that improve their lives

If you’re starting from scratch, building an impressive email list may seem like an impossible feat. Here, we’ll cover some high-quality strategies for building an email list from scratch.

Create a custom CTA (call to action) for each blog or landing page.

personalized calls-to-action have a 42% higher view-to-send rate than calls-to-action that are the same for all visitors; that’s almost double your potential email subscribers.

It makes sense — people visiting your blog post or website are looking for something specific, so your CTA should meet those unique needs.

If, for example, you have a lot of traffic to certain articles on your blog, the best thing you can do is take that audience with a simple call to action such as “Click Here” so they can leave their email and in return you provide them with a free guide, a series of templates and if you want to cause more impact a free training

If you offer content directly related to your visitor’s needs, your email newsletter will not feel like a misleading advertisement. Instead, it will feel useful and valuable — key principles for a long-term customer retention plan.

That was the first part of your funnel and so you can see the evolution of your leads until the moment of purchase. I recommend that before starting to create your blog you have a good training on sales funnels 🔥

2. Create a pop-up window or slide for each page of your site.

After a user spends a certain amount of time on your page, they may receive a popup relevant to the content of that page or their behavior. Examples include exit pop-ups, which appear when a user attempts to exit the page, or scroll pop-ups, which appear after the user scrolls a certain percentage down the page.

Digital Marketer conducted a case study to determine the value of on-site retargeting. For one particular experiment, Digital Marketer featured a recurring visitor-only pop-up ad, which appeared after a visitor spent 15 seconds on your site:

Digital Marketer made sure that this pop-up did not appear if someone entered the page from the newsletter (in which case, they were already registered), and it also did not appear on a sales page (which could interrupt the purchase decision).

As you can see, Digital Marketer also took the time to offer meaningful content, a digital marketing toolbox, in their pop-up ad. With an impressive offering, your popup is no longer annoying or interrupting, it’s just useful.

3. Create a timed popup poll.

Most people don’t visit a new website and think, “Where is the email signup form?” Often times, you need to get your viewers interested in your content before submitting a request for your emails.

To build your email list, you may want to communicate with visitors on specific pages with surveys related to that content. I am more likely to answer an “A or B” survey question if I have already invested in the content; it feels like a more fair compensation.

For example, the University of Alberta’s email subscriber list grew nearly 500% in just one year, thanks to a timed pop-up survey they implemented:

The University of Alberta pop-up poll only appears after a visitor remains on a news page for 10 seconds. By this time, viewers have seen some value in the content, so ideally they are more inclined to subscribe to emails from the source.

4. Use humor or sarcasm in the “no thanks” copy of your CTA.

People are used to seeing “Yes or No” web offers on a daily basis, that we hardly see them anymore. To grow your email lists, you may want to try injecting some personality into your CTA copy.

I really like when I see a call to action with a little “No thanks, I don’t want to lose weight” button underneath a prominent “Yes, sign up!” link. It reminds me that there is a person behind the button, and while it is meant to be a joke, it also encourages me to hesitate before clicking “no thanks.” It’s easy to click “no” when the call to action is “sign up for more emails!”, But it’s a little harder to say no to losing weight or getting richer.

5. Describe the value of your Call to action

We’ve talked a lot about the different formats you can use in your CTAs (including pop-up ads or custom offers embedded in blog posts), but what about the language in the CTA itself? You can rely on more than humor and sarcasm to get clicks.

Ironically, to optimize registrations, you don’t want to use the words “register”. Who wants to “sign up” or “subscribe” to more spam emails? Instead, you want to describe the value you can deliver up front, using language like “Download”, “Featured”, “Exclusive”, “Access”.

For example, you can type “Download our exclusive e-book now” and include an email subscription form, or you could say, “Access all of our exclusive offers.” Both calls to action make clear the value you will get from providing your email address.

Your web visitors need to know how your emails can deliver unique and exclusive content

Create more landing pages.

Businesses see a 55% increase in leads when increasing the number of landing pages from 10 to 15.

It makes sense — individual and custom landing pages allow you to appeal to a wider demographic. Each person who visits your site needs something different, so the more landing pages you can create to answer the individual concerns of each person, the more records you will get and for that you need a good tool to create your landing pages at the same time. your email campaigns. I personally recommend Get Response for these tasks

It’s like a restaurant menu. The more you can offer to cater to specific demographics, the more customers you’ll attract. Someone might be looking for the best gluten-free pizza, while someone else might want good sushi.

Thank you very much for taking the time to read this little article.

If you want help on topics such as affiliate marketing, sales funnels, email marketing or just a new friend to talk about business you can follow me and talk to me at:

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