Benefits of Outsourcing to a Graphic Design Agency in Birmingham
Tags: Graphic Design Agency, Graphic Designer, Animation And Design, Designer, Graphic Design

Birmingham Graphic Design Agency

Building a recognisable brand that stands out from the crowd is vital in today’s competitive, digital world, but doing so is extremely difficult, especially if you lack the required design skills and tools. Over the last few years, outsourcing graphic design services has emerged as a well-accepted phenomenon, but why?

Branding is at the very core of every business’s success. Without a strong brand identity, even a conglomerate like Nike would just be an ordinary business selling commoditised goods. However, the first thing that most people think about when they hear the word ‘trainers’ is Nike, and this is solely down to the powerful brand that they have created.

Unlike most businesses, though, giant corporations like Nike have the luxury of being able to employ high-paid branding experts in-house to take care of all of their graphic design needs.

However, business owners need not worry, as outsourcing design work has engulfed the creative industry in recent times, and for good reason too.

There is a long list of reasons why you should seek help from a graphic design agency when building your brand, but here are the most obvious benefits.

Creativity & Consistency

Firstly, it goes without saying, but when you work with a fully integrated graphic design agency you are essentially tapping into an immense wealth of creativity and expertise.

Even if you consider yourself to be a creative individual, when you outsource your design projects to an agency full of industry professionals, you can explore a range of innovative and unique ways of connecting your brand to your consumer.

Producing a professional logo is one thing, but establishing a consistent brand image on all platforms, from your social media to your packaging, is another.

Save Time & Money

Secondly, graphic design is an art, which requires a great level of skill and precision. Therefore, the costs to hire a professional designer are unsurprisingly very high.

The average graphic designer earns around £30,000 a year and then you’ve got to factor in the equipment and software that they require, which also come at a hefty cost.

When you consider the fact that their services are only needed for a limited time, employing a graphic designer in-house isn’t the best financial investment.

On the other hand, outsourcing your branding work to a graphic design agency is very cost-effective, as you are only paying for what you need.

Additionally, because graphic design requires a lot of attention to detail, it can take a long time for a professional to create a set of strong brand guidelines. So, imagine how much longer it takes somebody who isn’t trained in graphic design.

Where an inexperienced person will work based on trial and error, a skilled graphic designer will have a great understanding of what works well and what doesn’t.

At Bluechilli, we have the expertise to deliver high-quality, graphic design solutions to businesses based in Birmingham and beyond. We believe in working collaboratively as both a team and with clients, which means we can build well-connected brands that are bursting with creative ideas.

For more information about our services, visit our website or call us on 0121 359 1384.