How to create Social media marketing strategies
By: Prakash Mishra
Tags: PPC Marketing, Ppc Marketing Agency

Everyone is on social media whether a big or small business. It is an established part of most marketing plans. Having a strategy for social media is the key ingredient for doing social media marketing.

Without understanding what your goals are, who your target audience is, and what they want, it’ll be hard to achieve results on social media. If you want to grow your brand through social media or want to level up as a social media marketer, developing a social media marketing strategy is essential.

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. Every post, reply, like, and comment should serve a purpose. Strategy guide your actions and lets you know whether you are succeeding or failing. The more specific your strategy is, the more effective the execution will be.

To create a social media marketing strategy you have to ask yourself first-

Why does your business want to be on social media?

Who is your target audience?

What are you doing to share?

Where are you going to share?

When are you going to share?

You can also have a strategy for Facebook, Instagram, and each of your social media channels. For Facebook ads services you can contact a digital marketing agency Adword India.

Why does your business want to be on social media? — This relates to your social media goals. Are you on social media to drive traffic to your website or promote your products or to serve to your customers? You’ll have more than one social media goal. Here are some social media goals you can have-

Increase brand awareness Drive traffic to your website Generate new leads Grow revenue Boost brand engagement Built a community around your business Provide social customer service Increase mentions in the press Listen to conversions about your brand

Who is your target audience? — Understanding your target audiences will help you more easily answer the next questions on what, where and when to share? For example, if a specific brand knows its target audience loves to read about a particular topic, it could share such content on its social media platforms. A great exercise to try here is to build marketing personas. There are many different ways of building marketing personas.

What are you doing to share? — When someone sees this question, they might be thinking about the type of content to share. Here we are talking about social media marketing strategies so instead of types of content to share, a “theme” might be a better choice of word. Having a handful of themes is perfectly fine as it gives you the space to share a range of content to keep your audience engaged without being seemingly unfocused. This is where a good understanding of the target audience will be helpful. For a fitness apparels and accessories brand, a goal of its target audience might be to stay up to date with the latest fitness gears. In this case, it can share its latest products on its social media profiles.

— When someone sees this question, they might be thinking about the type of content to share. Here we are talking about social media marketing strategies so instead of types of content to share, a “theme” might be a better choice of word. Having a handful of themes is perfectly fine as it gives you the space to share a range of content to keep your audience engaged without being seemingly unfocused. This is where a good understanding of the target audience will be helpful. For a fitness apparels and accessories brand, a goal of its target audience might be to stay up to date with the latest fitness gears. In this case, it can share its latest products on its social media profiles. Where are you going to share? — This step is to determine where you are going to share content. In other words which social media platforms does your brand want to be on? Remember that your brand doesn’t have to be on every social media platform. Being on fewer platforms gives you a better focus and more time to create better content. Which platforms are your target audience most active on? What makes them visit that platform? Your understanding of your target audience will come in handy here. Certain platforms lead itself well to certain content types, for example, photos are great on Instagram, Videos on Youtube, articles on medium, etc. Social media platforms are evolving to provide almost every type of content these days.

— This step is to determine where you are going to share content. In other words which social media platforms does your brand want to be on? Remember that your brand doesn’t have to be on every social media platform. Being on fewer platforms gives you a better focus and more time to create better content. Which platforms are your target audience most active on? What makes them visit that platform? Your understanding of your target audience will come in handy here. Certain platforms lead itself well to certain content types, for example, photos are great on Instagram, Videos on Youtube, articles on medium, etc. Social media platforms are evolving to provide almost every type of content these days. When are you going to share? — The final part of your strategy is figuring out when you want to share your content. Before deciding the day and days of the weeks you want to post, consider the behavior of the target audience. When do they usually use social media to find the type of content that you’ll share? It really depends on your audience. So for this step, focus on the general behavior patterns of your target audience. When you have created your social media marketing strategy, you can then find your brand’s best time to post through experimentation.

Developing a social marketing strategy is probably one of the hardest things to do because it requires you to step back and look at the big picture. Adword India provides facebook ad services. It is generally rewarding and helpful to have a social media marketing strategy so that you aren’t just posting for the sake of posting content. It’ll help to achieve social media and business goals.