Scope in content writing
By: Beepasha Bhatia
Tags: Media Industry, Digital Marketing, Content Writing, Creative Writing

Content writing is such a vast scope which gives a path to numerous students who belong to journalism and other fields. As we all know content writing just needs basic knowledge of English, grammar to initiate. You can go for content writing after choosing any other course.

Source-Turnout media

There is a most common myth you must have heard about content writing that there is no career in content writing but no that’s not true. A career in content writing comes with a lot of opportunities and challenges. Also, the demand for content writers is always high. However, in this generation of the internet, the demand for excellent writers has increased.

Content writers are defined as people who create content to put on online websites. We all know how the demand for these content writers increases because of the expansion of the market. There are different types of content writers who write articles, blogs scripts, etc. The content writer is the person who is responsible for content with good quality for the organization he/she is appointed for.

Various Job Roles Content Writer in different sectors.

Media Industry

In the media industry, the demand for writers is always high. This is because these writers are the base of each and every program which is shown on youtube or T.V. Ther are mainly known as scriptwriter/producer in the terms of media. These content writers also play a major role in a news website or news portal as they need to write and produce the content which has to be updated on the website.

The best part of content writing is if you have the basic knowledge about SEO (Search Engine Optimisation) , it will add as a plus point. As it required for all the news website nowadays of the competitive world.

PR Industry

Work — related to press release, writing content for different clients, pitches notes authored articles, blogs, etc these all are done by content writers of the PR industry. To gain knowledge and skills in this industry you have to maintain good relations with the public. This can also give you amazing benefit as by doing work in a PR agency you can also get exposure to corporate events too.

IT Industry

In this industry, content writers are required to write the content based on technical terms as per the requirement of the company. As I said earlier it’s a myth that this field has no job or carrer, this field has a lot of work required.

Cybersecurity is one of the major sector in the IT industry that requires a lot of content writers. All the companies of cybersecurity maintain blogs and articles on their website where they need content writes to update the people about cybersecurity required by all companies, agencies, employees, or the whole nation.

Creative writers

Creative writers are also known as content writers which give us short and brief content on social media. The content should be crisp and small. Also, many platforms over social media need small captions which helps them to promote their e-commerce sale. These writers attract people with their words and get promoted with their content.

Source-Curlwire

Nowadays mostly companies like Facebook , Instagram , Linkedin etc only focuses on developing brand image. This makes content writers a good opportunity as they work with these brands as a creative writer and make a good carrer in this field.

E-commerce Company

In this e-commerce industry, there is a huge demand for content writers for reviewing their products. briefing the details of products. The top commercial online shopping websites like flipkart , amazon . myntra , nykka etc. requires a lot of content writers. As consumers don’t usually by only pictures which are shown on the websites, rather they go for description, reviews that are been updated by content writers on their page,

Therefore, content writing skills can be utilized herein the E-commerce company along with some creativity of making shorts videos.

Digital Marketing agency

This industry recruits content writers for different types of job roles in digital marketing agencies such as Email marketing campaigns, blog writing, SEO marketing. The content writer used to write content for marketing purposes sending a huge amount of people through emails.

Some clients acquired digital marketers to promote their websites and that requires SEO (Search Engine Optimisation) writers who work for the crisp content producer. This industry gives exposure to all different kinds of marketing and here the content writer’s terminology is called a content marketer.

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