Create an influential and persuasive message…
By: Michael Davis
Tags: Public Speaking, Storytelling, Storytelling For Business, Business Communication, Speaking

Create an influential and persuasive message…

How to Uncover the Heart of Your Story in 4 Easy Steps

Uncover the Heart of Your Story

THE Key to a Memorable and Impactful Message

One of the most vital skills in storytelling is to deliver a crystal clear main point. Without clarity, you lose your audience and your influence.

If you want to get to the heart of your story and connect with your listeners, this simple exercise will help…

The Power of the MESS

A common misconception is that great speeches and stories flow out of you.

Here’s a super-secret insider tip:

That almost NEVER happens!

On rare occasions, a message flows out of you. It happened to me — once — in 2008. Most times, it’s a struggle to uncover your meaningful and memorable message.

Vikas Jhingran is the Toastmasters 2007 World Champion of Public Speaking. He describes the problem like this:

“Many times, writing your story is like chiseling away at a block of marble. You start chipping away, then step back to see your progress.

Then chisel some more. Step back again to evaluate.

And repeat the process until you have a finished statue.

“It’s a grind. And sometimes, you have to throw out the marble and start over.”

One of my speech coaches has a terrific saying that applies here: “Your message is a MESS, with AGE. Get your ideas on paper (or computer). That’s the ‘mess.’

Then, chip away at your material over and over. That’s the ‘aging’ process that leads to your memorable message.

A Simple Solution to a Challenging Problem

My friend Kevin Burke is a long-time veteran of the Las Vegas Strip. He is a 40-year veteran actor and stage performer.

He recently shared an exercise to help you uncover your core message. It’s simple, but not easy.

It’s called 250–150–75–240. Here’s how it works:

Write the first version of your story, in 250 words. Set it aside.

When you return to it, cut out more material until it is 150 words in length. Set it aside again.

Return, and then remove half the remaining material to reach a 75-word version.

The final step is to cut your 75-word story to 240 characters.

A Message For Any Occasion

Why would you put yourself through this experience?

It’s not to create a ‘tweetable’ version of your talk and discard the rest of your material.

You’re multi-purposing your message.

Other reasons to go through this exercise include:

Uncovering your CORE message -– one or two sentences that summarize your main point.

Creating a 75-word version that becomes your ’30-second talk.’ Use this at a networking or social event. Or when you have a short time to explain the benefit you provide.

In your 150-word version, you can give more detail about yourself.

The 240 character version forces you to get to the point. Most people spend too much time on backstory or extraneous details.

Audiences today want you to get to the point. If you don’t, you’ll lose their attention. Gain their interest with your brief introduction. Once they show interest, you can go deeper into the details.

An Example of the 250–150–75–240

250-word Version

I was recently at a two-day retreat. A woman named Margie stood up. She told us that she’s mentally exhausted. She feels like she’s being pulled in 100 different directions. She’s a business owner, spouse, mother, and daughter. She said, “My tank is empty.”

When asked ‘why,’ she said, “I can’t say no.”

The facilitator asked, “Why?”

She paused and said, “Because if I say ‘no’ people will get mad at me.”

The facilitator said, “What will happen if they get mad?”

She thought about this, then said, “They might not want me around?”

“They won’t want you around?” the facilitator said.

“Yeah, I won’t matter,” she said.

A chill ran down my spine. For all of my adult life, I have felt like there is something wrong with me. I’ve felt like I’ve often fallen short of my goals. Many times I’ve felt I didn’t measure up or wasn’t good enough.

And now I knew why. Because deep down, I’ve felt like I don’t matter.

When I was two years old, my father walked out on my Mom and me. I’ve buried emotions from that experience and I didn’t know how it impacted me.

Now I do. What else can a two-year-old child feel but that he doesn’t matter if one of his parents leaves?

This was one of the most liberating moments of my life. I finally could fill in that missing ‘puzzle piece’ that has confounded me on why I’ve often gotten poor results.

150-word Version

I recently heard Margie, say she’s feeling pulled in 100 different directions. She said, “My tank is empty.”

When asked why, she said, “I can’t say no. Because if I say ‘no’ people will get mad at me. They might not want me around. And I’ll feel like I won’t matter.”

Those words sent a chill down my spine. For all of my adult life, I have felt I’ve always fallen short. That I didn’t measure up or wasn’t good enough.

It’s because I’ve felt I don’t matter. When I was two years old, my father walked out on my Mom and me. What else can a two-year-old child feel but that he doesn’t matter if one of his parents leaves?

This moment was liberating because I finally could fill in that missing ‘puzzle piece’ about why I’ve often gotten poor results.

75-word Version

I recently heard a woman say, “My tank is empty. I can’t say ‘no.’ If I do, people will get mad at me. And I’ll feel like I don’t matter.”

For much of my life, I’ve felt like I’m not good enough and afraid that I’ll let people down. Her words helped me realize I’ve had that same feeling — “I don’t matter.”

With this insight, the events of my life now make total sense to me.

240-Character Version

A woman said, “I feel like I don’t matter.”

I realized that I’ve been carrying that same message since I was 2-years old.

My life struggles now completely make sense to me. This insight enables me to overcome self-limiting behaviors.

Do you see how each successive version gets closer to my premise?

Each is clearer until the final version quickly introduces the insightful moment, the problem, and my insight -– wisdom that can help others.

Want to uncover your core message?

Use this exercise. It takes time and thought.

But, in the end, it will pay off with a crystal-clear premise that leaves a lasting imprint on your audience.

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