How Brands Use Instagram Stories?
Tags: Instagram Stories, Instagram, Influence, Influencers, Influencer Marketing

Instagram has been pushing hard for brands and users alike to hop on the Stories bandwagon.

Engaging features such as the Questions Sticker and creative touches like Music make Stories truly one-of-a-kind in terms of content on Instagram. Meanwhile, the introduction of Stories ads for brands is also telling in terms of Stories’ selling power.

Stories have become an integral piece of so many brands’ Instagram presence lately. Given that Instagram is focusing so heavily on Stories and the format only appears to be getting bigger, brands should get on board with them ASAP. Some examples of brands using Instagram stories to their use are-

1)National Geographic-

Aside from Instagram’s own account, National Geographic is the most-followed brand on the platform. Like its standard photo posts, the publisher experiments with a variety of different content styles.

While NatGeo’s Stories usually highlight mini-documentaries, they also occasionally include polls or quizzes. This is a good example of how mixing things up and experimenting with different content styles can keep your audiences on the edge wondering what type of content they might see next.

National Geographic occasionally abridges long-form content in order to promote an article or video that a viewer can swipe up to.

2)NASA-

NASA leverages beautiful space imagery, pictures of cool gadgets they work with, and interesting space discovery news to create Stories that speak to science lovers. On any given day, you might see a Story about a new planet, polls related to space travel, or quick historical fun facts.

NASA’s style is surprisingly casual and easy to comprehend. Although the organization’s content discusses complex topics like space, science, and technology, its Stories do a great job at cutting to the chase by explaining what’s interesting or newsworthy in a way that’s understandable to those without science degrees.

To pull in viewers, NASA begins Stories with an interactive element or text that summarizes the topic they’ll discuss.

3)Nike-

Nike’s Instagram Stories feature interviews with prominent athletes who use Nike products. During the interviews, the athletes talk about their career accomplishments, rather than focusing on Nike products.

Although this has nothing to do with shoes, the content aims to motivate athletes who might want to purchase shoes worn by other successful people in the sporting industry.

4)Airbnb-

Stories are a major part of the travel company’s Instagram strategy. In fact, they have a few different styles of Stories. For example, which gives short profiles of Airbnb customers is called “Experiences, while another — called “Adventures” combines curated and Airbnb-recorded content to show documentaries of unique vacations around the world.

5)Starbucks-

Starbucks uses Stories to share customer testimonies, new product launches, and other interactive content. Although some a lot of the brand’s content revolves around its drinks, the Stories don’t feel like advertisements because they embrace fun facts and interactive polls and quizzes.

In one example, Starbucks asks viewers to guess which drink is coming back. It then shares the best answers and reveals the S’mores Frap and image. To add some extra interactivity, viewers can vote on what type of S’mores Frap they prefer and guess how many s’mores are shown in a video.

FOR MORE ARTICLES AND INFORMATION VISIT OUR PAGE- www.infabrands.com