fabiochiu/medium-articles huggingface dataset:
The 3DShot App: Immersive Tech for Real Estate
Tags: Cappasity, AR, Luxury Tech, Ecommerce, Product Photography

Using the 3DShot app, you can easily create and share interactive 3D Views of different types of objects. The current capture modes allow you to digitize jewelry and other smaller items, people, cars and vehicles. And now, the Cappasity team is developing another capture mode suitable for real estate.

Though still a work in progress, the fourth capture mode will make it possible to create panoramic images of apartments and houses. All you’ll have to do is open the 3DShot app and capture the popup markers that will guide you through the shooting process.

“We expect the 3DShot app to become a universal tool for immersive product content for marketplaces,” says Kosta Popov, CEO of Cappasity. “Unlike similar products, this mode will focus on the ease of shooting with our proprietary 4K quality. So that anyone who wants to rent out an apartment can digitize it in 3D and embed the result into a marketplace listing.”

Are you a property owner?

Make your property stand out among competing offers on real estate marketplaces. Grab the attention of potential clients right from the get-go with the help of high-quality interactive 3D content that is fast and easy to create. Rent out the property faster.

Potential clients asking for more details? Send them a panoramic image of the property and help them make an informed decision.

Download the 3DShot app and start creating your immersive content today!

To hear more about the 3DShot app, take part in exciting challenges, and become a part of the community, subscribe to the app’s official Facebook, Twitter, and Instagram.
Navigate your BIM model in Augmented Reality
Tags: AR, Bim

Say hello to bimU.io Reality!

The festive season is nearly upon us and the to-do lists never get any shorter. This year things will feel different. We are super excited to share with you our latest Augmented Reality development that will allow you to overlay and navigate BIM design in a real-world environment. It will absolutely become the best stakeholder engagement tool for your project showcase. All you need is a mobile or tablet and a compatible browser! To see how it works, please check out this video.

The new Augmented Reality feature will be made generally available in early 2021. Please get in touch if you are willing to be an early adopter.

View your BIM model in Augmented Reality with a compatible mobile browser.

In case you haven’t kept a close eye on bimU.io this year, there have been lots of new and interesting developments. We’ve been watching the market and listened to your feedback and given the platform some makeover, including large model support, guest comments/markups, Viewer API, Augmented/Virtual Reality, etc. It’s also been a successful year delivering our client projects.

It remains a really tough time for so many of our customers and we want to reassure you that we’re doing everything we can to support you in the challenges you face each day. To give bimU.io users more flexibility in the year ahead, we are extending the current FREE offering for another six months. All bimU.io functionality will remain freely available until 30th June 2021.

Please continue to stay healthy and do not hesitate to log a ticket on bimU.io’s support centre or email support@bimu.io if you have any query. We’d like to take this opportunity to wish you all a safe and happy Christmas.

Kind regards,

The bimU.io Team
AR Engines, tools and SDKs
By: Developer Economics
Tags: Artoolkit, Ar Sdk, Ar Engine, AR

AR/VR creators, do you know how to code? Which tools, platforms, and technologies are you using?

ARKit

ARCore

Amazon Sumerian

Vuforia

Lens Studio by Snap

Snap Kit

Snap Minis

Kudan

Layar (Blippar)

Wikitude

ARToolkit5/ARToolkitX

ARLab

EasyAR

DroidAR

Intel RealSense

Spark AR (was Facebook Camera Effects platform)

Unity/Unity Mobile AR

Unreal AR

Like what you see? This is just a small preview of what we feature in our State of AR/VR survey. It’s your chance to let us know what you think the future holds for creators of immersive technologies. There are prizes to be won (think Oculus Quest 2, PlayStation VR bundle plus vouchers and licenses) PLUS a goody bag which includes a free map of the ARVR ecosystem.

Take the survey to help the global AR/VR community learn more about the skills and technologies necessary to succeed in 2021.

Know a tool we should include? Let us know below!
Hindistan Telekomünasyon Devi Reliance Jio’dan MR Gözlük: Jio Glass
Tags: Mr, AR, Vr Glasses, VR

An award-winning creative technology company that produces cutting-edge VR & AR experiences and digital applications.
Great News! The 3DShot App Is Officially Released
Tags: Cappasity, AR, Luxury Tech, Ecommerce, Product Photography

The Cappasity team is excited to announce that today marks the official release of the 3DShot app. iOS users can now download the app in the App Store.

Using the 3DShot app, you can easily create and share interactive 3D Views and record 3D Reviews.

Share 3D Views or 3D Reviews on websites, marketplaces, classifieds, and social media to boost sales. Shoot anything in 3D. Even a car!

Capture modes that allow you to digitize anything in 3D:

Different types of objects: from jewelry to houses

People

Cars and vehicles

Find out how to create 3D Views on the “How to” page of the 3DShot website. Learn more about embedding interactive 3D content into your website or marketplace listing.

Create engaging videos using AR:

Make 3D Reviews of products. Send the 3D View link to the chosen influencer and have them record a 3D Review.

Shoot videos with a virtual try-on effect.

Record any creative video with 3D images of people and objects.

Share:

Save 3D Views as videos with high resolution.

Share 3D Views or 3D Reviews on websites, marketplaces, and classifieds to sell faster.

Share to social apps, like Instagram, TikTok, Facebook, Twitter, WhatsApp, and more.

Showcase 3D Views on your website, Shopify, Magento, PrestaShop, Readymag, and other platforms.

Download the 3DShot app today and digitize your world in 3D!

To hear more about the 3DShot app, take part in exciting challenges, and become a part of the community, subscribe to the app’s official Facebook, Twitter, and Instagram.
Lumin Runtime EditorでMagicScriptアプリを作る
By: Sadao Tokuyama
Tags: JavaScript, AR, Magic Leap One, Magic Leap, マジックリープ

Learn more. Medium is an open platform where 170 million readers come to find insightful and dynamic thinking. Here, expert and undiscovered voices alike dive into the heart of any topic and bring new ideas to the surface. Learn more

Make Medium yours. Follow the writers, publications, and topics that matter to you, and you’ll see them on your homepage and in your inbox. Explore
SketchAR has debuted AR Masks within the Snap Yellow Collabs Program
By: Angelica Soroka
Tags: Features, AR, Sketchar, Collaboration, Snap

SketchAR has debuted AR Masks within the Snap Yellow Collabs Program

The SketchAR team, represented by its CEO and founder Andrey Drobitko, participated in the inaugural Yellow Collabs Showcase on December 15th to bring the best of its app to Snapchatters. Angelica Soroka Follow Dec 15, 2020 · 2 min read

Since the launch of SketchAR in 2017, our mission has been and always will be to invent tools that allow people to show what they are capable of doing. Creativity is an essential skill today. It moves us further, makes us better. Therefore, our team sees its major focus in building a personalized experience to provide everyone (even without any artistic skills) with satisfying feelings through a unique interactive approach.

Creativity is not just about drawing, it’s a mindset that involves a suite of tools and techniques we have on SketchAR. And now we’re excited to announce our new feature — AR Masks — created at Yellow Collabs closely with Snapchat.

The Yellow Collabs is a 13-week remote program aimed at companies and their developers who want to work hand in hand with the Snap team to better understand how to build on its platform. Since late September 2020, nine participating companies, including SketchAR, have got weekly office hours with Snap experts, as well as access to a monthly speaker series and other networking events. The Yellow Collabs Showcase has been supposed to be the final event to share their developed products with the public.

So, the SketchAR Mask Editor lets our users make custom AR lenses on Snapchat in minutes. To see how it works: open our app and tap “Create AR Mask” — a special template will appear. You can fill it in expressively or step by step (it’s a quite pleasant process, actually). Then, if you’re satisfied with the result, tap “Try Lens”. Finally, transfer the mask to Snapchat. Your friends can also use and save your masks.

In addition, we’ve opened a dedicated category in the SketchAR feed where users can find and explore masks of other creators.

We’re looking forward to your cool lenses made with SketchAR & Snapchat.

Show us your best and have fun!

—

The SketchAR team
Zero Iteration MagicScript
By: Sadao Tokuyama
Tags: JavaScript, AR, Magic Leap One, Magic Leap, マジックリープ

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MagicScript製Landscapeアプリ内で生成したプリズムの判定方法
By: Sadao Tokuyama
Tags: AR, Magic Leap One, Magic Leap, マジックリープ, Landscape

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Niantic AR開発者向けキット（ARDK）の事前登録を開始
Tags: AR, Niantic

Currently working for Niantic. Ex-Google, ex-NTT, ex-Interscope, ex-Technorati and ex-Digital Garage. 日本語ブログはこちら。http://t.co/YkUC0Lcwch
How to Add Hand Tracking to your AR App in 15 Minutes or Less
Tags: Augmented Reality, Manomotion, Hand Tracking, AR, Echoar

How to Add Hand Tracking to your AR App in 15 Minutes or Less echoAR Follow Dec 10, 2020 · 3 min read

Trying to figure out how to set up hand tracking functionalities in your AR experience? This Unity demo uses echoAR’s 3D model streaming in combination with ManoMotion, a framework for hand-tracking and gesture recognition in AR. The full demo can also be found on echoAR’s GitHub.

Any number of models can be uploaded to the echoAR console and streamed into the app. You can tap on any detected horizontal plane to move the active model to that location, and use the button at the top of the screen to switch to the next model. The button can be tapped on via the screen, but it can also be used by placing your hand in front of the camera and making a “click” gesture behind the button, as shown below.

Register

Don’t have an API key? Make sure to register for FREE at echoAR.

Setup

Clone this project and open in Unity

Set your echoAR API key in the echoAR prefab.

Upload the contents of the models folder through the echoAR console.

Upload the metadata in the metadata folder for each model in the Data tab of the echoAR console.

You can also add your own models to the echoAR console by searching or adding your own, and they will appear when you cycle through the models. Just make sure that the number of models does not exceed the value you give to the maxModels variable of the Place on Plane script of the AR Session Origin.

Run

Build and run the AR application.

Learn more

Refer to our documentation to learn more about how to use Unity and echoAR.

If you want more demos of Manomotion’s technology, there are additional demos created by Manomotion in the Manomotion/Examples folder. Although these do not incorporate echoAR, they show off a lot more functionality. Please see ManoMotion’s website to see documentation and to get your own API key.

Support

Feel free to reach out at support@echoAR.xyz or join our support channel on Slack.

Demo created by Caleb Biddulph.
Virtual Event Innovation — Using Web AR to Innovate Video Conference
By: Dan Ferguson
Tags: Gamification, AR, Virtual Event Production, Virtual Conference, Mobile

The virtual event featured a series of sessions with video sessions with AT&T company leaders. After the session about AT&T’s cultural pillars — Serve Customers First, Move Faster, Act Boldly, and Win As One, a surprise was revealed.

The audience was instructed to take out their phone and play the game — AT&T’s Culture Connector for some fun during the event. Participants scanned a QR Code that was displayed on the screen to access the game easily.
3USDZ共有:道化師仮面
Tags: Augmented Reality, 3d Modeling, AR

Learn more. Medium is an open platform where 170 million readers come to find insightful and dynamic thinking. Here, expert and undiscovered voices alike dive into the heart of any topic and bring new ideas to the surface. Learn more

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Tiluf Terminologies
Tags: Terminologies, Pass On, Narration, AR, Tiluf

Tiluf Terminologies

Tiluf is the world’s first decentralized mixed reality platform with its own cryptocurrency. There are some Tiluf terminologies explained below, in case you are having a little bit of trouble with them.

Curio: Curios are nothing but AR 3D models in Tiluf Network. They Are transferable, saleable, and can be used by anyone who embrace them.

Sonders: These are the stories behind Curios or independently written content. Anyone can read Sonders or write one down. They can make it more visual by adding illustrations to it. Basically, a Sonder is a realization that each and every Curio is living or has lived a life as vivid and complex as your own — the realization that everyone and everything has a story.

Embrace and Embracers: Embracing a Curio means that you now own it. The embrace option is similar to buying. You can buy it from the previous owner or someone can transfer it to you (free of cost, if they love you !). You can attach a Live to a curio that you embraced.

Creators: Creators are those who design curios on the Tiluf network. They are the main artists behind the Curios.

Pass On: Passing on a curio means to transfer a Curio’s ownership to someone.

Keep It or Let It Go: This is the functionality that decides whether you want to sell a Curio or not. ‘Keep it’ means that the Curio is simply not for sale, and ‘Let it go’ means that you are willing to sell the Curio to others for a specific price that you decide.

Narration: Narration is similar to description. You can tell the world anything about your Curio here. Here, you can share your thoughts about why you made the Curio, what distinguishes it from others, and what you stand for.
PUBG MOBILE INDIA DETAILS:
By: Ashok Rai
Tags: Inida, Publishing, AR, YouNow

The official declaration about the arrival of PUBG Mobile in India had a ton coming up for the gaming and esports biological system in India. The delivery affirmed the rebound, yet also uncovered a lot of enormous updates. PUBG Mobile India is affirmed to have a green bloodstain impact and this element is now accessible in the Korean form. Besides, the underage player base will confront a period cutoff to guarantee wellbeing government assistance. The UI will likewise be marginally changed and the typical foundation will be changed to a virtual reenactment preparing the ground.
How Augmented Reality is Changing the Marketing World
Tags: Augmented Reality, How To, AR, Echoar, Future Technology

Today’s markets are strongly driven by the purchasing preferences of individual consumers. As consumers’ attention span declines and their familiarity with multifarious marketing strategies grows, it is getting harder and harder to provoke consumers’ interest in a particular product and to highlight such product’s differentiating factors compared to the alternatives available for purchase.

Fortunately, groundbreaking augmented reality (AR) technology has been developed to match the everchanging nature of consumers’ preferences and needs. AR is revolutionizing existing marketing strategies and is helping to draw the attention from weary consumers. AR is quickly becoming a new and unique marketing tool for business-to-consumer (B2C) engagement that is reshaping the shopping experience of everyday customers.

1. Immersive Shopping Experiences

Using AR technology, a business can create an immersive shopping environment that attract customers. Nike and Snapchat’s campaign of “dunking with LeBron James” using AR technology is a great viral example of AR application in marketing. Lego also offers in-store AR experiences and many other companies integrate AR in the marketing of their products. Companies like Poplar (a fellow RLab alum of echoAR!) and 8th Wall are helping their clients create such AR-based marketing campaigns.
Cappasity & Medialinks Webinar: The Importance of Presentation & Context for E-Commerce Product Imagery
Tags: Cappasity, AR, Luxury Tech, Ecommerce, Product Photography

Cappasity and Medialinks, the leading digital marketing agency in the UAE, are excited to invite you to join their webinar on the importance of presentation and context for e-commerce product imagery.

Date: 15 December 2020, 12 PM (UTC)

Speakers:

Hunter Cawood, Cappasity, Business Development Manager

Zeeshan Amin, Medialinks, Digital Transformation Lead

Shamalka Brigette, Medialinks, Client Partnerships Executive

Agenda:

The importance of visual content for e-commerce sales

CX of today & immersive technologies

Overview of the Cappasity solution

Q&A session

Cappasity and Medialinks have recently partnered to help the agency’s clients enhance the experience they offer by introducing fully immersive 3D content. Read more about the partnership in the announcement.

Register to join the webinar today.

About Medialinks

Medialinks is a full service digital marketing agency located in Dubai & Doha. The agency builds lasting value digital products for clients, tailored to their business needs and requirements. In short, Medialinks specializes in attracting clients and customers who are eager to create a digital experience that excites and inspires their viewers.

Website: https://themedialinks.com/
USDZ共有:ビーグル仮面
Tags: Augmented Reality, 3d Modeling, AR

Learn more. Medium is an open platform where 170 million readers come to find insightful and dynamic thinking. Here, expert and undiscovered voices alike dive into the heart of any topic and bring new ideas to the surface. Learn more

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金融證照也上鏈 — 讓你的證照蓋上數位鋼印
By: Lootex Editor
Tags: Blockchain, AR, Nft, Certification

Learn more. Medium is an open platform where 170 million readers come to find insightful and dynamic thinking. Here, expert and undiscovered voices alike dive into the heart of any topic and bring new ideas to the surface. Learn more

Make Medium yours. Follow the writers, publications, and topics that matter to you, and you’ll see them on your homepage and in your inbox. Explore
Immersive Tech for Influencers
Tags: Cappasity, AR, Luxury Tech, Ecommerce, Product Photography

Here’s the next post in a series dedicated to the most interesting case-studies of our clients. Welcome to behind the scenes of the shoot with Polina, a singer-songwriter who, along with Rihanna, Skylar Grey and Kendrick Lamar, recently appeared as a featured artist on Eminem’s latest Grammy award-winning album, with her vocals on the track “Legacy.”

Polina turned to the Cappasity solution to transform a series of dance clips into fully immersive content, with the potential of going viral on social media.

Unlike traditional videos, 3D Views are interactive and can also be showcased in AR. Social media is also fair play. Users can post immersive content on Facebook, Twitter, Instagram, TikTok, and other platforms.

If music and dance is your passion, and you would like to add a little oomph to your social media presence, create your first 3D View by following the steps below.

1) Sign up first. Then download and install the Easy 3D Scan™ software and launch it with your username and password. Now you can easily create, edit, and upload 3D content to your website or mobile app.

2) You can shoot your dance moves at a photo studio. Feel free to be as creative as you wish with the movements, but make sure that the last pose and the first merge together seamlessly for an invisible stitch.

Equipment: We recommend using a professional 4K camera. The resulting quality depends on the studio lighting. You can find studio equipment requirements here.

3) Import the video to the Easy 3D Scan™. When converting the video, please select “Motion Scene”. Our Motion align mode will help you remove the start-end gap and smoothen the rotation on the final 3D result.

4) Next, upload the content to your account, and embed it into websites, mobile apps, and, of course, social media!

Take a look at Polina in 3D and AR on her immersive page — https://www.cappasity.com/polina.

If you have any questions, don’t hesitate to contact us at info@cappasity.com.
教育未來在哪裡 :《2020臺灣教育科技展》
By: Jade 三三
Tags: AR, 老師, 遠距教學, 學生, 教育科技

Learn more. Medium is an open platform where 170 million readers come to find insightful and dynamic thinking. Here, expert and undiscovered voices alike dive into the heart of any topic and bring new ideas to the surface. Learn more

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Top 5 Ways to Improve Your Business with Artificial Intelligence?
By: Mark Smith
Tags: Artificial Intelligence, AR, Business

Computerized reasoning and top AI solution provider in USA has outperformed Hollywood blockbuster motion pictures like Alien: Covenant, Terminator Saga, Blade Runner 2049, and some more.

I mean it’s not about outsider dreams any longer that AI is related to robots and aliens!

The cutting edge 21st century is the time of interruption where enterprises are getting changed, organizations are setting up themselves as a brand and utilizing the most recent advancements to draw out another adjustment in the IT business.

Machine Learning, Data Science, and AI are a portion of those trends that set innovations which are at present being utilized in making websites and smartphone applications.

Originally published at https://www.cmswebsiteservices.com.
What are we really seeing?
By: Zak Benarroch
Tags: Augmented Reality, Katz, Yeshiva, Warby Parker, AR

Warby Parker are known to be cool, stylish and budget friendly, so it's no surprise that they also are at the forefront of using AR technology in the marketing. AR in marketing is becoming more common as companies are seeking to give their users the best user experience. Warby Parker are telling their customers a story of how fashion met price and convenience and it’s now an inseparable bond. Warby parker was founded by university students who had a passion to change the way we shop for glasses and bring it into the 21st century. They are now one of the largest glasses companies and have a huge presence and influence on the community. Their implementation of AR definitely had a huge impact on their success.

Warby Parker have created a really tight knit community around their brand, they do this by showing respect and social justice. Their AR technology allowed them to really get their target audience involved in the consumer experience, by allowing their customers to try on the glasses before they would make the purchase, this was a very foreign concept to the optical market, before Warby Parker came along. Warby parker changed the industry with their groundbreaking pricing of $95 a frame and this allowed them to gain huge market share. They are able to get this price by mass producing a very select few frames in china and using cheaper materials and lenses.

Warby Parker has a physical presence, however most of their sales are done online and this lowers the cost of a retail experience. Warby Parker pioneered the way people buy glasses, their wasn’t really a market for buying glasses online as it had a stigma of being a very in person experience, Warby Parker changed this with their implementation of AR technology that allows you to see how you look with the glasses without actually physically wearing them, as can be seen in the pictures. This definitely helps make their customers feel more involved which leads to a higher conversion rate and brand affinity, which hopefully leads to higher sales.

In chapter five of Seth Godin’s This Is Marketing, he brings up the concept of this is better. In short, when a new technology comes around it pushes out the old methods of how things were previously done. In the case of Warby Parker, the Optical industry was an in person experience that was highly expensive and time consuming, Warby Parker changed this when they showed the world how AR can help you save time and money when buying glasses, they made doing easier and this is why they have risen in popularity and they so easily captivate their audiences.

As always, looking forward to hearing feedback and any thoughts.

Best,

Zak
Augmented Reality is the New Reality
By: Rachel Green
Tags: Augmented Reality, Seth Godin, AR, Marketing, Pepsi

The power of AR has met the power of marketing and together they might just be unstoppable…

Unless you have been living under a rock you have heard of VR, AI, and AR. While all three of these technologies are changing daily lives there is one in particular that has consumers and marketers alike extremely excited.

Augmented Reality refers to “a technology that superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view.” While the technology has been in the making since the early 1990’s it gained much of its general industry popularity in the last 10 years.

Throughout the last decade, marketers have started to realize how powerful this technology truly is in influencing consumers. After Blippar developed the first AR game for Google Glasses, in 2014, many brands started to realize the unique advertising opportunities that awaited them. One of the first brands to successfully take advantage of AR technology in advertising was Pepsi.

Pepsi’s AR Bus Stop Ads in London

“In 2014, Pepsi installed AR technology in a London bus shelter, making it appear as if a lion, UFOs, flying saucers, and other objects were headed straight for Londoners.” Through their ads, Pepsi conveyed their fun and quirky personality to consumers. They gave consumers exactly what they wanted, a unique and sharable experience as opposed to just another ad. As Godin has said, companies need to “stop advertising and start innovating…[It’s time that they] sell feelings, status, and connection, not tasks or stuff.”

This Pepsi campaign was extremely successful, so much so that it became one of YouTube’s most-watched advertising campaigns of all time. The reason for this success and the reason that it increased brand loyalty and ultimately revenue was because Pepsi understood one crucial point that many markets at the time were missing. Pepsi internalized, as Godin says, that “people don’t want what you make. They want the way it will make them feel.” Pepsi understood that “the only way to be indispensable [in the lives of their consumers was] to be different.” They believed that “[their] job [wasn’t] to catch up to the status quo [but rather] to invent the status quo.”

As we can see from this campaign and the many others that have been developed since AR offers exciting new opportunities for marketers and consumers alike. This technology has given brands an opportunity to provide their customers with something they view as invaluable, experiences. If a brand successfully executes an AR marketing campaign, they could foster deep relationships with their customers that will in turn be invaluable to the brands.

Do you agree? Let me know in the comments below!

Best,

Rachel
USDZ共有:尾振りアンキロサウルス
Tags: Augmented Reality, 3d Modeling, AR

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それなりARへの道のり②
By: Yosuke Kanda
Tags: Vuforia, AR, Unity

Learn more. Medium is an open platform where 170 million readers come to find insightful and dynamic thinking. Here, expert and undiscovered voices alike dive into the heart of any topic and bring new ideas to the surface. Learn more

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USDZ共有:首振りトリケラトプス
Tags: Augmented Reality, 3d Modeling, AR

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How to start learning Augmented Reality from scratch?
By: Arun Kumar
Tags: Augmented Reality, Concept, AR, Extended Reality, Fundamentals

How to start learning Augmented Reality from scratch?

⚠ to understand the concepts in depth follow the links attached to each heading.

“What makes innovative thinking happen?… I think it’s really a mindset. You have to decide.”- Elon Musk

Augmented reality (AR) is an experience where designers enhance parts of users’ physical world with computer-generated input. AR part of the surrounding environment is actually ‘real’ and just adding layers of virtual objects to the real environment.

A medium in which digital information is overlaid on the physical world that is in both spatial and temporal registration with the physical world and that is interactive in real-time

Fundamentals Concepts

Tracking

Environmental Understanding

Light Estimation

Occlusion

Small Concepts you need to know

Placing

Scaling

Solid Augmented Reality assets

1. Tracking

AR relies on computer vision to see the real world and recognise the objects in it. The process of scanning, recognizing, segmentation and analyzing environmental information is called tracking.

Inside out

Outside In

Motion Tracking

The ability to detect and generate a flat surface is known as Plane finding. Information about the physical world around AR devices. A major part in Environmental understanding, how it is detecting the planes or horizontal surfaces in an area.

User-defined points in which AR objects are placed. A virtual object attached to a featured point, which is identified and tracked by Simultaneous localization and mapping (SLAM).

Plane Anchors

Image Anchors

Face Anchors

3-D Anchors

Detecting the lighting automatically of the place around, which forms a better appearance of virtual visuals for the users.

4. Occlusion

When one 3D object blocks another 3D object from view is known as Occlusion.

Click here to understand more.
Wayfair’s Augmented Reality Strategy
By: Steph Kaufman
Tags: Augmented Reality, AR, Wayfair, Marketing Strategies, Ar Marketing

In 2016, furniture e-commerce giant Wayfair introduced the “View in Room 3D” feature on its mobile app, allowing customers to visualize how products will look and fit in their spaces unlike never before.

Customers shopping in-app can simply click on the “View in Room 3D” icon within their product selection, scan the room with their smartphone camera, and place the product on-screen within the room.

This is just one of many ways that companies are implementing augmented reality technology, also known as AR, into their marketing strategies. And while right now AR marketing may seem more like a fun accessory than a necessity, Apple CEO Tim Cook predicts that AR will soon enough be as integral to our lives as “eating three meals a day.”

Matt Zisow, VP of Product Management, Experience Design and Analytics at Wayfair, says the company is continuously aiming to “push the limits of what’s possible” in AR technology in the e-commerce sphere, “bridging the gap between imagination and reality.”

Wayfair is not alone in implementing this nifty room-placement AR technology, with companies such as Amazon and Ikea also jumping on the AR product visualization trend.

How AR Marketing Will Increase Brand Loyalty & Revenue

By utilizing AR technology to allow customers to visualize products in their homes in ways previously impossible both online and in-store, customers will ultimately feel more confident making furniture purchases both big and small. Previously, customers may have felt a bit hesitant purchasing bulky, expensive pieces of furniture from online retailers for fear that it won’t look as it appears in simple product images.

And with more people shopping online for furniture than ever before thanks to the COVID-19 pandemic, Wayfair’s virtual design features are undoubtedly instilling more consumer confidence in a time when buying furniture in-store may be completely off the table.

In order to gauge the success of implementing advanced AR technology, Wayfair must measure KPIs in relation to their “View in Room 3D” features. Key metrics such as conversion rates of those customers using “View in Room 3D” vs. those who don’t will be an ideal marker for Wayfair to analyze the success of their AR marketing investments.
USDZ共有:戦う骸骨兵士
Tags: Augmented Reality, 3d Modeling, AR

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USDZ共有:踊る招き猫
Tags: Augmented Reality, 3d Modeling, AR

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USDZ共有:壁に飾る牡牛
Tags: Augmented Reality, 3d Modeling, AR

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“Behind the Scenes” AR Filter
By: Tywen Kelly
Tags: Filters, AR

“Behind the Scenes” AR Filter

This realtime face-tracked filter enumerates a wide range of computational photography techniques that work behind the scenes to make face-tracked filters like this even possible. Computational photography is the object of analysis in this piece, through which I hope to illuminate how images are becoming increasingly processed by computers and further entwined with complex information systems.

“Behind the Scenes”, 2020. SOOC Instagram Filter, made with Spark AR Studio.

The types of computational photography techniques listed range from simple image stacking, to AI-generating, 3D rendering, and image compressing, as well as techniques that utilize special hardware for multispectral capture, microscopic capture (such as protein imaging) and telescopic capture (such as deep astronomical imaging).

The font used to scribe each technique is Windsor, the title font used in the Whole Earth Catalog, a publication first distributed late 60’s. The Catalog was a zeitgeist work at the center of the then counter cultural movement and was used as a veritable Bible of all things environmental and technological. It became a groundwork text for the later dominant cyberculture, as historian Fred Turner argues, for it was widely read by early technologists in California’s Bay Area. The font’s use here represents the manufactured convergence of the environmental and technological landscapes, of which the genre of computational photography is a product of.

Inspired by the work of Zhang Huan and Kerr Cirilo, artists who warped textual artifacts within an image to remediate the text’s original meeting, I hope to remediate the text that is computational photography. By using the labels of the techniques I simultaneously refer to the textual code underlying such techniques as well as refer to the idea of label itself, which is a key feature to computational photography that has been programmed to detect objects and faces within an image frame.

This filter is made accessible on Instagram, owned by Facebook, which is one of the largest aggregators of image-label pairings. It is common knowledge that Facebook sells these pairings en masse for targeted hypergrowth marketing and uses these pairings as a raw dataset to train machine learning algorithms. What is less well known are the particular industry terms, concepts, and techniques that are the intellectual engines to these programs. In a conscious effort of sousveillance it is worth making these terms publicly visible.

To try this filter for yourself you must use a mobile device. Open @tywensnotes in the Instagram app and find the “Behind the Scenes” filter in the filter gallery. The filter tab is indicated by a smiley face on the profile.
AR Masker app (iOS, Android)
By: Unity Tutorials, Unity Assets Makaka Games
Tags: Augmented Reality, AR, Masks, Unity, Instagram

Finally, I released my own AR App with Masks for mobiles.

https://armasker.com

AR Masker (iOS, Android) — Photo/Video App for Mobiles with Augmented Reality, Face Recognition (AR Face Tracking) & Your Own Mask Creating.

Any ideas, bug reports from you will be highly appreciated.
Designing Spatial UI: Part 6
By: Siddarth Kengadaran
Tags: Mr, Spatial Computing, AR, UX, Xr

Designing Spatial UI: Part 6

Previous articles in the series,

3D Coordinates

There are three main elements, the user, environment, and content in an augmented or mixed reality. The position of the content plays a major role in the immersion and experience. To understand the position in three-dimensional space, we need three values expressed as x, y, and z-axes of the coordinate frame. Each of these 3 axes is orthogonal to each other.

For positioning the content, the AR/MR devices use 3D coordinate. It can either follow a left-handed or right-handed coordinate system.

There are three types of co-ordinate system which makes this work,

World Co-ordinate (World Space)

The world co-ordinate is a fixed reference frame that remains static through the entire duration of the application. The world frame is determined as soon as the AR session begins and remains, at the initial position of the camera. With the positive y-axis pointing in the opposite direction to gravity. This world frame acts as a global reference for all 3D objects in the scene.

Object Co-ordinate (Object Space)

Each object has its own coordinate frame, usually placed at the object’s center and when the object moves in the world space, the local coordinate frame will also move.

Camera Co-ordinate (View Space/ Camera space/ Eye space)

Camera coordinate frame is placed at the center of the device camera and is used specifically to denote the pose of the device at any given time. Unlike the world coordinate frame, which is always fixed, the camera coordinate frame moves as the user walks around. The only aspect that is “fixed” about the camera coordinate frame is that it is always placed at the center of the camera.

The user’s AR experience is entirely dependent on the accuracy of the camera pose because the camera coordinate frame acts as the interface to the rest of the world and the AR content.

For a complete AR experience all the co-ordinate system should work together,
USDZ共有:招き猫
Tags: Augmented Reality, 3d Modeling, AR

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Introduction to AWE Nite Tokyo
By: Toshiaki Morimoto
Tags: Augmented Reality, Awe, Arcore, AR, Arkit

Hi, this is Toshiaki from Graffity. We are developing an AR shooting game called “AR Battle”. In this post, I’d like to write about AWE Nite Tokyo.

What is AWE Nite Tokyo?

AWE is a major event that attracts more than 7,000 attendees from around the world every year, with more than 250 exhibitors and 300+ speakers to share xR-related knowledge.

AWE Nite is an AR local chapter created by AWE to advance the AR industry. There are local chapters in San Francisco, Chicago, New York, Toronto and other regions of the world that work in conjunction with each other. AWE Nite Tokyo is the Tokyo chapter of AWE Nite.

Each chapter gathers people from different backgrounds with an interest in the AR industry. The main participants include developers, creators, investors, and entrepreneurs. And they serve as hubs to stimulate AR-related activities in their respective regions.

Vision and Mission

AWE Nite Tokyo’s vision is “to create use cases for AR for anyone who wants to and make the industry full of challenges”. The challenge to be solved for the industry right now is that there are few use cases for AR.

To achieve our vision, AWE Nite Tokyo defines our mission is to “create a place where ideas, team, users, and business opportunities come together”. To create use cases, we need a team, ideas, and investment. We want AWE Nite Tokyo to be a hub to achieve the goal.

Activities at AWE Nite Tokyo

AWE Nite Tokyo is organized by members of Graffity Inc. and ENDROLL Inc., an AR start-up company located in Japan. To “create a place where ideas, team, users and business opportunities meet”, we regularly hold events. Eight events have been held so far, with a total of 900+ people attending the events.

We will continue to organize more events to bring together AR professionals from Japan and abroad to this AWE community.

If you are interested in AWE Nite Tokyo, please contact us from the email address below.

info@graffity.jp
[term]AR/MA/ARIMA/SARIMA/R-Squared
Tags: Sarima, AR, Arima, Ma, Data Analysis

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USDZ共有:騎士猫
Tags: Augmented Reality, 3d Modeling, AR

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COMMUNITY
By: Jenna Benoit
Tags: AR, Poster Design, Graphic Design, Motion Design, Rhode Island

Motion Design, November 2020

For this project we were given this prompt: Develop a vignette or vignettes that features a non-linear narrative and whose message is based on a vision of community. How you choose to interpret ‘community’ is up to you. We should chose to either do one 3 minute video or three 1 minute videos.

Initial Storyboard / Ideas

I began by deciding how I would interpret community. I looked up a bunch of synonyms, and the ones that resonated with me were zone, locale, area, and neighborhood. I immediately knew I wanted to focus on Providence. Because the city is smaller than a city like Boston, I feel the community is so much more tight-knit and unique. I also have grown up here and have loved it for years, and jumped at the opportunity to showcase this awesome city to my fellow classmates.

I started wanting to do a 3 minute video, filled with different action shots of the city during different events and at different locations. I also wanted to incorporate digital animated text to the video. After ruminating on this idea, though, I realized there wasn’t anything that non-linear about this approach. Also, simply showing shots of the city with no specific meaning felt a bit boring and devoid of intent.

Second Storyboard / Idea

So, I decided to dig deeper and get more specific. I started thinking about the specific things that make Providence the amazing community it is. I landed on 3 of my favorite things about the city: art, music, and (of course) coffee. I decided I would make three 1 minute videos instead, to keep it interesting and dynamic, and to give each of the three categories its own space to unfold. Also, in terms of a non-linear approach, I decided to delve into AR. I had worked with the app Artivive to create an AR digital layer onto some posters before, but it was assigned when COVID first became an issue and we were all remote, and so amidst the upheaval I didn’t get to explore it quite as I wanted to.

I started by taking some preliminary shots with my phone to get a feel for what I wanted to do:

Planning Shots / Initial Ideas

I also started taking pictures of things that could work as the spot for the AR element; things that you could point your phone at that wouldn’t move and had enough contrast.
USDZ共有:ローマ兵猫
Tags: Augmented Reality, 3d Modeling, AR

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Putting Rivers state on the Map using AR/VR
By: Ar Vr Africa Ph Chapter
Tags: AR

Since the beginning of the only south-south AR/VR community in Port Harcourt Rivers state, there has been an increase in the number of people who are interested in this futuristic tech. Here at AR/VR Africa Port Harcourt, we have grown to the strength of twenty-five (25) active members who are willing to learn grow and solve complex problems using Augmented and Virtual Reality.

The offline hackathon will be in the heart of the south-south part of the country which is scheduled to be on the 4th to 6th of December 2020.

Rivers state has become a hub for technological advancement and the growth of tech here in Port Harcourt is promising. We hope as a community we are able to use this event to put Rivers State on the map of technology as we strive to bring home the prize and bragging right to our wonderful home.