Why Video Is The Most Powerful Marketing Tool Of The 21st Century
By: Joel Ong
Tags: Video Marketing, 21st Century, Marketing, Business, Tools

Photo by Ian Stauffer on Unsplash

Summary: Here’s What You Need To Know.

Is video marketing really worth it?

By 2020, there will be almost A MILLION minutes of video per second on the internet. (Cisco) 82% of all consumer web traffic will be video. (Cisco)

In today’s day and age where our attention spans have reduced from...

10 minutes to less than a GOLDFISH (8 seconds)…

and with massive distrust and scepticism on the internet…

it has become imperative to have a digital footprint as a business.

If your business model or strategy does not include how to merge with an online, digital world, your business is in big trouble.

If you looked closely, our world has begun to shift towards a digital online world. It is not just about mobile, the TV, the Internet, that we have become obsessed about…

It is a NEW REALITY.

We live and consume information from a digital world which is not constrained by TIME. It is not constrained by GEOGRAPHY. Almost all our ATTENTION, the most valuable resource, has been occupied in the online world.

That is why Video is the most powerful business tool. Because it is the BEST MEDIUM to story-tell.

Who’s Using Video? Is It Widespread? (Animoto)

63% of businesses use video for marketing. 55% of small and medium sized business owners have produced or outsourced video production in the last 12 months.

Both B2B and B2C research for 2017 show that:

60% of both B2B and B2C marketers use video for marketing. 30% of B2B marketers say video will be key to content marketing success. 34% of B2C marketers say it’s crucial to success.

Around two-thirds of marketers are using videos for marketing; you can’t afford to be left out.

Video not only allows you to Share Outward to people what you care about, and reflect reality to them, building immediate trust, empathy and likability, it also DRAWS THEM into the world and story that you want them to see.

It can be perfected, replayed indefinitely at anyone’s own pace, and distributed at scale to thousands or millions at the same time, and yet feel as if you are spoken to 1-on-1.

It deploys the power of the visual medium, where to see is to believe, and “a picture paints a thousand words”, and takes it to the extreme.

Most videos are 24 pictures every second, more powerful than any single photo. And they can be combined with the power of story, to achieve an extremely powerful and ground-breaking effect.

Stories have been around since the dawn of our civilisation, EVER SINCE we were cavemen sitting around campfires.

Stories have been evolutionarily evolved to be our means of communication and memory.

That is why we have legends and folklore passed down over generations and they still exist till this day. That is why we as children, gravitate towards books which tell stories, but not just through text, but through images and visual imagery.

What about moving images?

Even in the largest religions that exist in our world today, we find that most religious texts pass down complex messages and learning lessons through the power of a simple story, and are able to capture the imaginations of masses to huge levels of conviction. Whether it was the story of Abraham, Prophet Muhammad, the story of Buddha, they all have something in common which makes them equally evocative, influential and powerful.

Stories create beliefs and we innately identify with them as human beings.

Video is the most powerful and direct tool to tell and create stories.

Now imagine the opportunity you can have for your business if you understood how to utilise this?

And now imagine 10 years from now, in a future where you did not use video, where would your business be? Would it still exist and thrive?

Imagine This.

If a chiropractor closes shop in a few years, and all their patients go back to a hospital to be medicated…

Or a psychologist who can’t communicate themselves digitally and thrive in a new world, and their patients go back to using symptom-suppressing medications from psychiatry…

Or a dog-trainer who isn’t able to have a footprint online…and because of that families are disrupted because their dog isn’t able to be properly trained in the house…

Look around you and you know the answer. Businesses are there to solve real problems for people.

And please understand the gravity of this situation. That it is not just about the business that suffers, but the families and everyone else that depends on them.

If you want to know more about how to strategically position yourself and your business, and have customers flock to you instead of having to chase them, I have a FREE report of 8 ways you can do that.

Click here to get it for free before it gets taken down.