How to Stay Organized as a Digital Marketing Manager
By: Carelyn Tiburcio
Tags: Digital Marketin, Digital Nomads, Marketing, Social Media, Freelancers

Being a Digital Marketing Manager as a freelancer entails a variety of tasks that a single person cannot simply take on. I mean, people do take on this very broad-termed job and specialize in one area. Others don’t get so lucky and have to tackle everything from email marketing, social media, blog writing, influencer management, etc. Let’s face it — it’s just a lot. I tend to get a little annoyed when I hear these side hustle gurus talk about digital marketing as a side gig that you can do on top of your full-time job. Uhh…I don’t think so. As someone who has worked in the digital marketing space for about 3 years, I can confidently say that this is a job, unless truly specialized, that just requires a lot and easily leads to burnout. If you’re trying to get your foot in the door as a digital marketing freelancer, don’t run away just yet. I’ve compiled a list of programs and tips that will help you stay organized and live the digital marketing freelance remote life fantasy that you’ve always dreamed of.

Keep all your Social Media Posts in One Place

If you’re working in the digital marketing space, chances are, you’re going to deal with social media. Working with a variety of social platforms is like a rite of passage for anyone in the field. Whether you’re finding content, creating social media posts, or just editing the posts, it’s so important to keep everything social under one platform. I’m a huge advocate of Later. It allows you to have Instagram, TikTok, Facebook, etc. all under one place. All you have to do is click on the platform you want to use, drag the desired content, write your caption, add any hashtags, and schedule your post. It’s as simple as that!

Time yourself Accordingly

Time management is a huge one and of course, applies to any job. If your area of digital marketing is centered around more than one specialization, then time management is key. I’ll list out some of my previous daily tasks along with their time frames to give you an idea.

Double-check everything being posted/sent out for the day (15–30 minutes)

Plan social media posts (1–1.5 hours)

Social media outreach (1 hour)

Plan email marketing (45 minutes — 1 hour)

Influencer/ambassador management (30 minutes)

Have Everything Done at Least 2 Weeks in Advance

Another reason why I advocate for a strict self-timer is because digital marketing is an ongoing job. Just like journalism, breaking news can change your whole workday. I will admit, it’s quite exciting to be able to have a position where things are never quite the same, but you must be prepared. For this very reason, I’m a huge supporter of having everything done at least two weeks in advance. It reduces stress and allows you to work on everything going on during the present day. Trust me, you don’t want to be working on something day of AND planning for the current week. It’ll throw off your entire routine and you’ll end up overworking in the long run.

Use Canva to your Advantage

Canva is a lifesaver. Period. I think that paying for Canva Pro is worth it, especially if you want to do any type of creative freelance work. With this upgrade, you’ll have access to unlimited upload space, folders to organize your work, and so many helpful features. Also, Canva is truly just a way to reduce time and help you out. If you’re an Illustrator and Photoshop expert, then use your Adobe skills to your advantage. But for those who are just like me and never really took a class on the Adobe programs, Canva is truly all you need.

Hopefully, these bits of advice gave you a new perspective (and didn’t completely freak you out) when it comes to working in digital marketing space.