Interview with the BehaviourExchange team
By: Crypto Unveil
Tags: Blockchain, ICO, Token Sale, AI, Ico Interviews

1) What problem are you solving, why do you need the blockchain technology and what are the main pillars that define your company and differentiate you from your competitors?

Online B2C business struggle with two mayor things: they don’t get enough traffic to their websites and even more importantly, they don’t know who their visitors are in real-time, what are their demographic and psychographic characteristics, such as gender, age, interests, etc. Therefore they cannot interact with their online visitors in real-time or offer them products and services that fit their profile.

BehaviourExchange will enable B2C online businesses to identify visitors the moment they enter their website and customize the website’s content in real-time, engage with visitors proactively, offering them products/services that correlate with their needs and interests.

Blockchain technology will help to fuel growth by enabling BehaviourExchange to create visitors profiles faster and with visitor’s consent profiles will be safely stored in Blockchain. BehaviourExchange will be the first profiling model that will offer so far only centralized profiling services to all online B2C businesses in decentralized way. It will be also the first profiling model that will offer profile recognition and content customization in the exact moment when visitor enters the website.

2) What value are you adding to your industry value chain and which are the main obstacles to the success of your solution?

Already in the middle ages merchants wanted to know as much as possible about their customers in order to personalize their offer and consequently increase their sales and efficiency of customer management. Nowadays with enormous amount of various offers on the internet, truly knowing and engaging with customers became bigger challenge.

The importance of knowing and understanding the customer became crucial for any B2C business. There are millions of B2C companies today that have difficulties getting to know their online customers. With BehaviourExchange they will be able to solve that situation and truly know who their visitors and (potential) customers are. BehaviourExchange will revolutionize the way companies behave and communicate with all of us today.

3) Why did you decide to launch an ICO and why do you need a public Token Sale?

BehaviourExchange will use BEX tokens to stimulate the growth of the network. Our goal is to create BEX token economy ecosystem which will include one billion visitors profiles on one hand and one million B2C companies which will use BehaviourExchange services on the other hand, connected within one business model.

4) How does your token function within the platform and why is it needed? How did you decide the total supply and distribution among stakeholders?

BEX tokens are needed for the stimulation of the economic ecosystem that connects three parties. (1) Online visitors will be rewarded with BEX tokens for sharing their personal data, the same as websites who will help us profile visitors.

(2) B2C companies that will be able to pay for BehaviourExchange services with BEX tokens and will be therefore rewarded with discounts. (3) Online visitors that will be able to pay for services or products B2C companies offer with BEX tokens and be rewarded with discounts as well. BehaviourExchange will use BEX tokens to fuel both the website partner network and the number of active visitor profiles.

The total token supply is based on our business plan. Distribution of tokens: 67% of the tokens will be sold through the crowd sale campaigns, 15% will go to the founders, 10% will be used as a faucet to encourage the growth of the network, 5% to endorsers, supporters and advisors and 3% to early contributors and legal funds.

5) Where do you see the value of your token in the medium to long term and the ultimate benefit for the token holders?

Personal profiles are the currency of the future and BehaviourExchange business model enables constant flow and need of new profiles through connecting three parties: web visitors, B2C companies and websites. BehaviourExchange will provide benefits to each of the parties included:

- websites are offered the free service of exchanging traffic with other websites from the partner network to boost their reach

- B2C businesses will understand who their visitors are in real-time and will use our service to show the most appropriate product or service to each visitor

- visitors will immediately find a product or service that fits to their needs and won’t be bombarded with irrelevant content/ads.

One of the biggest benefits for the token holders will be the ability to enjoy the special offers from the companies that use BehaviourExchange services. Apart from that the token holders will have better online user experience due to personalized website content.

6) Thinking about the future, what are your plans after ending the ICO? Are you afraid that the volatility of the cryptocurrency market might affect the economy of your project in any way?

Very fast after the ICO will end we will enter the B2C market with BEX services which will enable use of BEX Token. The advantage of BehaviourExchange project is that it’s not only idea on paper but already working platform with 1,5 million profiles and with beta version of the final product around the corner.

That is why we are very calm and certain that our project won’t be affected with the volatility of the cryptocurrency market and therefore the economy of the project. By the end of the year 2018 we are planning the massive growth of BEX token economy and functionality and Global expansion in the year 2019.