Write successfully for Websites
Tags: SEO, Web Design, Seo Tips, Copywriting, Copywriting Tips

Write successfully for Websites

Learn how to build trust and get new, loyal customers, by optimizing your content. Use best practices and satisfy your audience and search engines. Elirius Follow Nov 4, 2020 · 3 min read

Handwriting on black paper with a white pencil.

Know your audience group

Before you start writing, you should know your target audience. If you understand them, you know how to reach them with your content. Speak the language of your target group so that they feel understood and belong. This lays the foundation for successful communication and a deeper connection.

Know your own market environment

Is your company in a niche with little competition? Then potential customers will be forced to come to you, and you can prioritize search engine optimization (SEO) to attract more potential customers. However, if you are so well known that people know your name and search anyway, SEO will have less priority for you. If neither of these is true, you need to meet all requirements.

People. Don’t. Read.

The excessive amount of information and text in the digital age forces users to scan rather than read almost every text on the Internet. Exceptions are articles where users deliberately take the time to read them.

If a user finds important information while scanning, he reads more accurately. If he finds none, he often leaves the page. So if you don’t write an article, optimize your texts for scanning, not reading. Eliminate all filler words and avoid complex sentence nesting. Take a look at these examples to get an idea.

Raw

In the digital age, a professional and authentic Internet presence has become indispensable for winning potential customers. With your website you can achieve exactly that — and stay positively remembered with a unique design. As the most important marketing tool and 24/7 salesman, optimal UI and UX are essential for the success of your website and therefore also for you.

Optimized

In the digital age, a professional Internet presence is essential. Win customers already with your website and be remembered by a unique design. As the most important marketing tool and 24/7 salesman, optimal UI and UX are essential for your success.

The optimized version is short, focuses on the essentials and has a simpler structure. In the web, people scan for keywords rather than reading. It’s important that these are mentioned in the text and not forgotten.

Copywriting and Google SEO

Write not for Google, but for the people. A search engine will never bring you money, it has no interest in your content — people have. Convince them that your content is worth their time and google will reward you.

An optimal ranking on Google is great. But it’s useless if you don’t address your target group correctly. Write keywords on your website to make scanning easier for users, not to please Google. The key is to offer your target group relevant content and at the same time achieve a high Google ranking. If you can only achieve one thing, prioritize the user.

Copywriting is used to convince your potential customers with words to buy your products and services. Even if you work less with text and more with pictures or videos, a good copy is very important.

What to do now?

Your text should meet the following requirements:

match target group

short, concise sentences without filler words

paragraphs for mental pauses and to make scanning easier.-

keywords relevant for the user

keywords relevant for search engines

wording that make the user buy from you

The perfect solution that can be applied to everyone does not exist. An individual and long-term oriented strategy is the best way for your success.