Why you should create an online course today
By: Jones Kelly
Tags: Fiverr Gig, Ghosts, Courses, Fiverr, Online Courses

Before we show you how easy it can be to create — and sell — your own online course, here are nine reasons why you should get started now.

1) Your competitors are stealing your customers

Whether you are aware of it or not, there are people out there right now looking to learn skills you are a master at or have problems you know how to solve. And if you don’t have an online offering to sell to them, you can bet one of your competitors will.

By not creating your own online course, your competitors are, in effect, stealing customers who would otherwise have been yours right from under your nose — and you’re letting them!

These customers could be people who would have bought your course, had you created one. Or they can be people who have bought from you in the past and who are now looking for something you don’t currently offer.

So are you willing to hand customers to your competitors on a silver platter? If not, then now is the time to get started on planning out your own online course.

2) you're reading an asset you can sell again, and again, and again…

The great thing about online courses is that once you’ve finished it, you’ve got something you can sell many times over. You can enrol one student on it, or sell to one million people — other than any live support you may choose to offer, there’s no extra effort required on your part.

Your course will also very likely be evergreen, which means that you can simply roll it out and sell it over and over again in future if you wish. And the only extra time involvement it will require is any tweaks to keep the content fresh, if needed, and marketing and sales.

Some people run their courses in cohorts, opening and closing them at set times. Others keep their courses open for people when they need them. Either way, once you have created your course it’s yours to sell whenever you want or need.

3) It will help you to scale your business

Too many businesses’ earning potential is limited by what is called the ‘time for money trap’. This means that the financial exchange is your time for your customer’s money. And the only way you can earn MORE money is by exchanging MORE of your time.

But as we’ve already explained, once you have created your online course, it requires very little of your time. You can also sell the course you have created to a large number of people, at no increase in your time investment.

So if you’re looking for a way to scale your business, and escape the time for money trap, creating and selling an online course could be the perfect solution.

4) It positions you as an authority in your sector or niche

Much like writing a book, creating and selling an online course helps to position you as an authority on your subject. It elevates you from practitioner to teacher and indicates that you have enough expertise in your niche that you can teach a course on it.

This authority makes it easier for you to promote other areas of your business and opens up doors as a thought leader, such as interviews, podcasts and guest expert opportunities.

5) It helps build your product ladder

Many successful businesses have what is known as a ‘product ladder’ — a range of offerings that cover most price points.

The point of a product ladder is to have a product for new customers who might just want to test the water with you, or only have a basic, non-urgent need right now.

But as these customers consume more of your products they become familiar with you and the quality of your offering. They trust that you deliver on your word, and like what you do.

As they do, they often rise up your ‘product ladder’, and invest more time and money in your bigger, more expensive offerings.

Shorter, lower cost and lower commitment online courses can make an excellent low rung on your product ladder. They’re less of a risk for people who don’t know you, and a convenient purchase for those who don’t want to spend more.

Longer, more expensive online programmes can also help to build out your product ladder, giving you higher rungs for people who want or need to invest more in getting more help or furthering their knowledge and skills.

6) It makes your time more valuable

Bu creating more rungs on your product ladder, you make your time more valuable, effectively increasing the cost of working 1:2:1 with you.

Because people can access your expertise and teach online at lower investment levels, it means that you can protect your time and energy. You need to work directly with people less, and when you do, you can charge more as an expert in your field.

7) It can be a valuable upsell

Many companies make a significant amount of money on upsells — products or services they sell that complement other sales.

For example, if you buy a tent from a camping shop, they may ask if you’re interested in a sleeping bag, camping stove or cool too. That’s an upsell — they’re selling something additional or more expensive to complement your initial purchase.

Another good example of upsells is being asked if you “want fries with that?” or want to “go large” when you buy a burger from a fast-food outlet.

So, for example, if someone buys a violin from your music shop, you can offer them your online course ‘How to start playing the violin’, ‘How to play your first tune on a violin’ or ‘How to get to grade one on the violin in two months.

To make the upsell more enticing you can offer a discount if they buy straight away or within a certain time frame.

8) It can also be a good downsell

Online courses can also make good downsells — an offer you make to someone hesitant or not ready to buy a bigger investment.

The most popular place for downsells is a car dealership. Sometimes dealers will show a customer the top of the range model to anchor the price. Then they’ll introduce them to a downsell, a lower priced model that, in comparison looks a much better deal.

Downsells also happen online — when you start getting ads for a product you looked at but didn’t buy for a discounted price.

If you offer your services to people directly — maybe you’re a coach or offer a service like CV writing or fashion styling — an online course is a great downsell to people who enquire about your main offering but aren’t ready to commit or can’t afford it.

So rather than working with you 1:2:1, you can offer them a more affordable way to access your expertise with self-study.

If you like you can even provide a hybrid package (for an extra fee) whereby they use your online course to do the work yourself and then you review it to give them peace of mind they’ve got it right.

9) It gives you an important new income stream

Following the COVID-19 lockdown, one of the most popular words we saw businesses use was ‘pivot’.

Overnight, freelancers and entrepreneurs lost income streams, if not their entire business revenue. And employees lost their jobs or were furloughed, ending any sense of job security.

In a post-pandemic world, we don’t believe that many businesses can afford to rely on one income source, especially if that income source depends on physical interaction with customers.

Instead, diversification is key. By diversifying your sources of income you decrease the chance of your business being unable to trade if lockdown measures tighten again.

And online courses are an excellent, pandemic-proof income source. If you have skills or expertise that is valuable to other people, or you know how to solve problems they need to fix, you can sell to them via an online training course.

And if things do settle down, and the core of your business is back running full speed again, you’ve always got your online course to fall back on as extra income if you want it.

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