Creating the Perfect Mobile App For Your Business
By: Dana Kachan
Tags: Mobility, App Development Company, Mobile App Development, Mobile Apps, App Developer

Knowing the widespread use of mobile devices, if your business doesn’t have an app, it really needs one. It is the easiest way to engage your customers and also attract new ones. With the help of an app, you can also promote your product, earn revenue by in-app ads or purchases and much more.

With the many benefits, it offers, creating a mobile app is crucial for your business in 2019. Mobile is now a necessity for users. If they once browsed websites on their PC, most of them now use their mobile devices for that purpose. Everything around us is becoming mobile and you’ll have to move with the time and stay up-to-date with the latest mobile technologies.

It took quite a long time but now most businesses are aware that they need a web presence and a website in particular. However, now they need to transform that website in a mobile application. That’s just how fast technology evolves.

Why do they need that? In 2019 2,7 billion people use smartphones and 90% of the time they spend on mobile is in apps and only 10% in the browser. And that time is only increasing.

That’s exactly what makes thousands of different companies turn to mobile app development and get their mobile apps to improve customer experience. But how do you create the perfect app for your business which provides compelling features and fresh content that keep customers engaged?

Here are some of the main thing you should consider if you want to create the best app for your business:

Your business goal

A mobile application can have multiple purposes and it’s always appropriate to follow the latest mobile app development trends. The main one is assisting customers. It can introduce new ones to your business, as well as serve the existing ones in promoting new products and services. It’s great for providing special offers, loyalty programs or other remote commerce features.

A mobile app is a fast and real-time connection between your business and it’s customers. It might be used in addition to your physical store or office, by allowing consumers to check your hours, find information about your products or get directions on how to get there. Your mobile app should be as simple as possible and makes information and services available by a minimal number of taps. A simple app enhances value for your clients and makes their life easier.

Your customers

Usually, businesses look for a broad customer appeal. Mobile apps are an absolute must if you want to acquaint the youngest age group and active customers — the 18–35-year-olds with your business. They tend to prefer apps to websites. This group of people is the most persistent downloader of new apps, compared to the ones above 35, who are much less interested in new apps.

This same youngest group also spends the most time on mobile apps. They dominate for 18–24-year-olds, who spend two-thirds of their digital media time on mobile apps only. In fact, they are not the only ones. Most of the older age groups, except the above 65 one, spend more time in apps rather than in a browser.

The youngest users spend more than three hours per day on apps and the rest of the age groups about one hour daily. This forms the overall statement that time spent on mobile apps dominates mobile websites by 90%.

What do your customers want?

You need to be aware of what customers look for if you’re considering a dedicated app. According to this research, customers rely on apps to provide high-tech and mostly personalized experience, with features such as discount notifications, in-app purchases, loyalty rewards, product recommendations, social media integration and so on.

Another interesting thing the research shows is that almost 60% of consumers want e-commerce apps to personalize in-store shopping and more than half of the asked people have interest in augmented reality on e-commerce apps.

The same youngest group of users that gets most excited over new apps, is also is more likely to purchase using them. Actually, half of the users make five or more in-app purchases per year.

You need to know what are the desires of your customers at all times. Even after developing your app make constant research on what they like and don’t like about it and use that for your updates

Your strategy for building an app

Once you make the decision to build a mobile app, you’ll need a solid strategy of the approach. You have to find the right mobile app development team that can provide the best results for you.

There are lots of off-the-shelf app builders as well, that you can use but designing and developing an app takes time, which you probably don’t have, especially when your run your own business.

That’s why mobile app development companies are your perfect choice. Make sure you’ve done all the research of your audience and testing before you release it on the market you’ve chosen. Also don’t forget budgeting the future maintenance of your app, as updated and improvements are an essential part of it’s long and useful existence.

Conclusion

Building a mobile app is sure to benefit your small business. Today millions of users around the world use apps every day and enjoy them. The mobile shopping experience is improved as well, as apps make it a lot easier than using a website. We’ve listed some of the steps to guide you while planning the perfect mobile app for your business.

There may be a great number of customers out there that are waiting and willing to use your mobile app. It’s up to you to provide them with the user experience they desire.