How To Run A Successful Influencer Marketing Campaign On TikTok
By: Georgina Whalen
Tags: Tiktok App, Influencers, Influencer Marketing, Social Media, Social Media Marketing

TikTok has overtaken the majority of social media networks in popularity and use within two years of its inception. It is now considered one of the most popular social networking and video sharing app ever.

TikTok is a video platform similar to YouTube, but it’s a lot more intuitive to use and doesn’t allow videos longer than 60 seconds. That’s why it’s perfect for younger audiences with shorter attention spans!

If you’re thinking of increasing your brand awareness, here are several ways to optimize your TikTok marketing efforts and make a more significant impact:

Start a TikTok Challenge

TikTok users are known to respond well to challenges. They are either created by users with a high follower rate or a brand that leverages the platform’s advertising potential.

Typically brands create a catchy jingle and encourage their followers to lip-sync to it or pair it with dance moves. Hashtag challenges promote the generation of user-made content that shows their participation. Use the Discover tab within TikTok to review the currently trending hashtags to get a feel for how each is being executed and interpreted by different users, and gain inspiration for your own.

Shoppable Ads

TikTok has introduced a new shoppable ad format known as the Hashtag Challenge Plus. This is where brands sponsor hashtags and allow them to explore a brand’s products through its video content.

When the user visits the hashtag challenge page, they can click on the Explore tab to buy the brand’s products.

Since TikTok allows businesses to tap into the youth culture, brands also gain the massive opportunity to speak the language of these young audiences and unleash unbridled creativity.

Fortnite is one example of a brand that encouraged kids who played the game to join in on the floss and orange justice.

In-Feed Ads

Brands can also capitalize on the in-feed ads that run on three action models, including CPC, CPM, and CPV. These ads are targeted based on age, gender, and the location of their target audience.

These ads can be optimized for website visits, app installs, or online sales.

Brand Takeovers

Brand takeover ads are available in several industry verticals where each brand can buy a category per day. Whenever a user clicks on a takeover ad, the brands get immediate impressions. These ads are a way of encouraging users to take action or visit a specified landing page.

For example, beauty brand e.l.f cosmetics started the #eyeslipsface challenge that garnered more than 4.8 billion views. This hashtag challenge has been termed as the most influential campaign on TikTok, with celebrities like Jessica Alba, Reese Witherspoon, and Ellen taking part in the challenge.

The music behind the challenge became so popular, it was added to Spotify and Apple Music where it earned over 16 million streams!

TikTok is home to millions of videos and user-generated content encouraged by influencers. Leverage the platform to connect with younger consumers, reinforce your brand core positioning, and drive additional revenue.