5 Things To Know Before You Start Email Marketing For Your Business — JoniToikkanen.com
By: Joni Toikkanen
Tags: Email Marketing Lists, Email Productivity, Email Marketing, Email, Email Marketing Tips

Building an email list is essential for any online business to succeed. Being able to advertise to your customers about new products, discounts, changes in ordering procedures, and more will help keep your business healthy. There are a few ways to build an email list.

Offer a good incentive to get people to subscribe to your newsletter

The first way is to ask your customers for their email addresses. While some people will give them, most won’t without good incentive. By offering a discount coupon or ebook, those who were unwilling to provide their email address may give it at this point. When placing an order, many of your customers will sign up for your newsletter. Just remember to give your customers an easy way to unsubscribe later so that they won’t feel cheated in any way when you send emails to them.

Create a poll on your website

The second way to build an email list is to ask visitors to take a poll about the website. This is a good way to get both, positive and negative feedback about your website and also a way to build your customer list. Many visitors will agree to answer a few questions about your website. Build the email list from those who’ll want to return to your site and buy more goods. Once your list is created, send out emails about upcoming sales and other events every week. The more you send emails, the more you will sell, but on the other hand, more people will unsubscribe from your list.

Provide relevant information your customers want to receive

When you build an email list, be sure to find out the kinds of information that your customer wants to receive. This will help when sending out promotions. The email list will help your business grow only if people respond to the email by visiting your site. Building the email list is one of the best ways to keep customers returning to your site and making a purchase. Update your website often to keep customers interested in the products you are offering.

An Autoresponder is a Necessary Online Marketing Tool

During your tenure as an internet marketer, if you hope to be successful, you will probably find yourself doing the same routines over and over again daily. From answering questions and queries sent to you over the email to contact potential customers with new products and services that you are offering, there are many different tasks which you’ll have to do.

While you may like doing each and every one of these tasks yourself when you are first starting out on the road to becoming an online marketer, after a while, you’ll wish that you had some help with all these necessary online marketing tasks. Sure, you can hire someone to help you with this job, but that will require that you spend a serious amount of money in the long term — money that you may not necessarily have yet.

But don’t panic yet because there is a much easier way to speed up your internet marketing services for a lot less money.

The autoresponder service like AWeber and GetResponse is one of the best marketing tools in the eyes of any savvy online marketer. It will significantly shorten the time you have to waste at your laptop, answering emails that all are asking the same questions.

As an online marketing tool, the automatically responding characteristics of an autoresponder service will allow you to concentrate your limited resources elsewhere so that you can accomplish more during your workday and make more revenue in the long term.

Autoresponder services are readily available for sign up online, so head on over to Google and pick yourself up a free trial of a highly recommended autoresponder service.

If you find the autoresponder service as valuable as you thought it would be and you think that the service is just what you need, all you have to do is upgrade to a paid subscription; otherwise, when the trial period is ending, simply cancel the autoresponder service subscription and go about your business — a risk-free endeavor.

2 Recommended Autoresponder Services

There are dozens of autoresponder services out there but I’m going to list here only two of them because these companies have been around for a long time and they provide an excellent service and both of these companies are offering a free 30-day trial so you test them risk-free.

LEGAL: You can assume that I will receive compensation for anything I recommend either as an affiliate or from my own products.