How ‘boring’ companies make a surprising impact on social media
By: Pennink Productions
Tags: Content Curation, Lead Generation, Social Media

One of the biggest mistakes that you can make as a company is assuming your brand has to be obviously glitzy, sparkling and exciting. For many firms, in fact, bland, functional and dull are exactly the best characteristics they can have from a marketing perspective.

Not all businesses are well-suited to frivolous or comical images because their target audience may be much more interested in them being dependable and authoritative about what they do.

This brings us onto one of the most important points on the subject of being ‘boring’: while there’s nothing wrong with your firm being boring, there’s everything wrong about your firm coming across as bored about what it does, or simply communicating in a boring way.

There’s more than one way to ‘go viral’

Honestly, it’s really not a big deal if your business is in a sector that bores a large proportion of the population. What’s truly important is that your products or services sell to the people that matter. But this does mean that you’ll need to spend a bit more time thinking about how you can make the right impact on social media.

Certain businesses — such as funeral directors or carpet cleaning companies — just can’t be made ‘sexy’, but you should definitely still be making the subject of what you do palatable to your target customers.

Give the following tips a go, and you’ll find that there’s more scope than you think to inject excitement into your ‘boring’ brand’s social media marketing.

Give everything a human feel

We don’t care how ‘dull’ your business seems to be — you’re still staffed by living, breathing human beings, and it is in many ways these human beings who really ‘make’ your brand. So are you adopting a personable rather than overly corporate tone of voice, communicating personally with your social media followers and responding to reviews and comments on your social media pages to get interesting conversations flowing?

Be funny

This might not seem to be a good tip for every ‘boring’ business out there, but as they often say, where there’s a will, there’s a way. You might start by simply posting the occasional funny meme, or there may be something that has got people chuckling in your office this week that you could share with your social media followers (just make sure it’s something reasonably appropriate for broadcasting to the world!).

Put a face on your brand

Even just refreshing the banner image on your company Facebook or Twitter page can help to keep your brand looking relevant and up-to-date to your social media followers. However, literally showing your team members’ faces to the public could be another way to give your brand an appealing ‘face’. Maybe you could even set up some interviews with your employees and publish the answers in blog posts that could then be shared across your social media accounts.

As you can see from the above, there’s really no need for your dull company to be ‘sexy’ if you want to get the right people following you on social media, taking an interest in your Twitter or Facebook content and — most crucially — buying from you.

Get in touch with the PENNInk Productions team today, and you’ll be able to discuss with us how our social media marketing services could be adapted to meet your own brand’s most specialised needs.