Engage Donors Using Videos
By: Christopher Noel Meyers
Tags: Donations, Crowdfunding, Campaigns For Nonprofits, Crowdfunding Tips, Charity

Videos boost the length of time an individual can stay on your website or page. Videos are said to increase the level of conviction, mainly when they comprise of real people/places associated with your brand or business. Similarly, crowdfunding campaigns with video raise manifolds than those having no videos. Videos are considered to be one of the most effective crowdfunding tools. Videos engage people meaningfully and psychologically to your social cause. They can also be shared on many social platforms in no time. It can facilitate you to reach or even outdo your crowdfunding objectives rewardingly. In this blog, we have brought to you 5 tips which will help you create a video to improve your campaigns probability of achievement. Keep reading…

We at Ketto have discovered 5 simple ways to connect to donors and raise money using videos.

1. Prep well before filming a good video:

Make sure to plan and organize before filming a good quality video. Most campaign creators refrain from shooting a video because they assume that capturing good videos require costlier tool/equipment, which is not the need of the hour. All you need is a camera and a plan handy to start with.

Below are some pointers you need to cover before you go shooting videos.

Today the majority of the people have smartphones and are well accustomed to using its many technical aspects. Hence, a smartphone is enough and will do the job just fine. You need to be able to stabilize your device while you film. Tripod is another add on that will help you capture good videos effectively.

Lighting is key! Make sure to capture videos with enough light around you. Avoid filming in direct sunlight as this can wash out the images; however, natural light works the best.

One of the most vital parts of filming is the script. Ensure to stick to essential points only and be conscious of what you speak in the videos. The trick is to be precise, clear and to the point!

It’s ok to be a little awkward at the beginning in front of the camera. So get accustomed to speaking on camera as the more confident you are, the less time you will take to film your campaign.

2. Cover the key indicators:

The main objective of the crowdfunding video is to compel your contributors to raise money. This is only possible if you cover all the key indicators/points of the cause.

However, your video should include the below:

Connect yourself with donors by introducing yourself to them as you need to show passion, excitement and determination for your cause or project your raising funds for.

Want your contributors to connect with you emotionally to your campaign? By having an outstanding description will help you to communicate with your donors more meaningfully to your project.

Make sure to ask your contributors to give, and you can also ask for a precise amount in the video.

3. Make a Thankyou Video

Videos can go viral, hence they make an ideal platform to thank your donors and elevate alertness openly.

Make a video thanking your donors by using the following tips:-

Keep the video simple and donor-focused! Rather than focusing on your activities, speak about how these projects worked because of the support of your donors.

Show the donors that you care and you are immensely thank you that you received a helping hand for your social cause.

4. Edit Videos of improved results

Editing videos is critical! By fixing tiny changes and mistakes will help you get the solid storyline.

Follow the below crucial best practices for editing your fundraising video.

Keep it short, sweet and straightforward. Your video should be about 3 mins, and if at all you extend to more than 3 mins, you are bound to lose the contributor’s attention.

It is vital to include your brand logo in the video as contributors may not always encounter your video directly on your fundraising page. Donors will easily find you if you place your campaign name and URL in the video.

Want to connect with your donors on an emotional level? Add music to your video as it sets a mood to get your donors more connected to your cause

5. Share your video with everyone.

After all the hard work that went into filming the video, the best part is to share it with the audience. Before you post your video on Ketto’s crowdfunding website, you’ll first need to upload content on an online platform such as ‘Vimeo’ or ‘Youtube.’

Upload with a description letting your donors know what your business is all about with essential keywords that will be perfect to search on the browser. Choose a name that will help your contributors know that you are pleading for funds, besides sharing your videos through Social Media, Emails, websites and text messages.

Want to learn more about fundraising tips and ideas to raise money through videos? Call Ketto today!