Instagram Engagement: How To Effectively Engage To Build Trust and Reputation?
By: Lokesh Lohani
Tags: Instagram Expert, Instagram Engagement Rate, Instagram Marketing Tips, Instagram Marketing

On Instagram, engagement has become one of the big factors for building trust and showing your expertise.

If you are trying to grow on Instagram in 2022, you need to give proper time to your IG account for content planning as well as engagement.

If you're a new account, engage more with other creators.

If you’re an old account, engage more with your own followers more through stories and comments.

Let’s see how effectively engage on Instagram to build trust and reputation.

How do you manage engagement for better Instagram marketing?

The most important thing before you decide to engage:

Make quality engagement.

I used to leave only emojis before because I didn’t give engagement much consideration, but in reality, this process doesn’t help.

Now I genuinely take time to engage and leave comments where I can give some advice or appreciate the creator telling him/her, how I’m going to take advantage of this post, or others can take advantage of this post.

If you’re just starting out, this should be your engagement strategy for better marketing.

Set daily engagement goals.

10 DMs to your bigger accounts in your niche. 10 DMs to accounts similar to yours. 20 comments on accounts similar to yours 20 comments on bigger accounts.

DMs and Comments are the most important types of engagement for newer accounts.

DM increases your chances of getting in the SFY list of the accounts you engage a lot.

This is an important metric, people often ignore.

Comments can be seen directly by your target audience on your competitor’s posts, so write good comments that really show you as an expert.

Once people notice you on 10 different accounts, they will start to trust you.

For newer accounts, it’s a good strategy to engage more in the beginning until you get 3,000 followers. Then you can focus on engagement through stories and your comments section.

For bigger accounts, who are getting at least 100 views on stories:

Ask questions: Get suggestions from Reddit questions. Reddit has great queries for IG stories. Show your offers in your stories: At least 8 times before you ask them to buy Ask followers to comment to get a freebie or lead magnet. Ask followers to add you to their Close friend list.

Ask anything specific if you need more help.

How can I increase engagements on Instagram with inactive followers?

I have 13K followers on one of my IG accounts.

When I was starting out with it and had only 1,000 followers, my engagement was very bad.

Then I learned from an IG expert that dead or inactive followers can be the main reason for that.

And she was right.

She told me to remove all the followers who don’t like or comment or are inactive on their own profile.

I removed nearly 400 followers and that increase my engagement, and also helped me gain new followers fast.

And I did this process twice once at 1,000 followers and again at 1,600.

It worked both times.

Removing dead accounts is very important. The quality of your followers as in how they behave with your account is very important.

Remove all who don’t engage with you and within 10 days you’ll outgrow your old numbers and will also have a better engagement rate.

What all branding and marketing activities can be done on Instagram?

Instagram has become an e-commerce store for all your services, products, and yourself too. (Personal Branding)

It’s even better than most of the other social media as the number of active users is pretty high.

For Branding, you can show your style through posts and stories.

If you’ve got a brilliant designer then this is very simple to do.

For marketing, you can convert people to your e-mail list, ask them to sign-up on any service app, join an FB group.

Instagram mostly acts as the first step of a funnel where you build trust and lead your audience to higher stages of the funnel.