Why meta tags are important in HTML?
By: Sanjib Kumar Das
Tags: Seo Agency, SEO, Seo Company, Seo Bangladesh, Seo Services

HTML is HyperText Markup Language. We use this to design documents that will be displayed in a web browser. And to make the document more attractive we use CSS (Cascading Style Sheets). In short, HTML is the basic building block of a web page. And meta tags are very important in HTML. If you are learning about HTML, you need to learn about meta tags. Most of the people don’t know much about meta tags. This article will help you learn more about meta tags in HTML. So, if you are interested then stay with us.

HTML and meta tags.

Meta tags is the backbone of SEO on page. Seo services in Bangladesh majority depends on html meta tags. Bots or crawlers read this meta-information to visibility to search engines. You cannot design a web page without HTML. And if you are learning to build a website, you need to code in HTML. Also, you have to use CSS to make your web page more attractive.

You can find meta tags at the top of a HTML file. Most of the people don’t care about meta tags. But if you learn what those meta tags mean then you will be able to truly master HTML. Also, you can use that in your benefit. Meta tags shows essential data about your webpage. Some of the data you can get from meta tags:

1. Description

2. Refresh

3. Charset

4. Keywords

5. Viewport

The things mentioned above are not everything you can learn from meta tags. There is more information you can get from meta tags in HTML.

How meta tags works

There are many attributes of meta tags. For example, charset, keywords, description, content, http-equiv, name and many more. Different attributes define different things. For example,

· Charset attribute specifies the character encoding.

· The name attribute specifies name of the metadata.

Some examples of meta tags are given below. Also, we explained how the meta tags worked in those examples. And that will help you understand the use of meta tags.

Using charset meta tag

<meta charset=”UTF-8″>

This line of code is an example of the charset meta tag. Here the UTF-8 means Universal Character Set + Transformation Format. And the 8 at the end means it uses 8-bit code units. UTF-8 character set covers almost every characters and symbols in the world. So, web developers always use UTF-8 in HTML5. We mentioned above what charset specifies. You can use charset and content attributes, together in the same line.

The content attribute specifies that a webpage is made with text defined by HTML.

Defining keywords for search engine optimization (SEO)

Best SEO Companies in BD plays is very important to rank factors your website on SERP. If you want to rank in the top page of search engine result page (SERP) you need to focus on keywords to use on your onpage contents. And defining keywords in HTML meta tags provide the best result for SEO. Search engines like Bing, Google use keywords to locate your website. Hence, when someone search for something, search engine looks for websites with related keywords. And if your website has the related keywords in the HTML meta tag then it helps you rank higher. So use best keywords for your website. Here is an example of using keywords meta tag:

<meta name=”keywords” content=”cute dogs, German shepherds, bull dog”>

This is an example for a website about dogs.

Defining description of your Web Page

Description meta tag is one of the most important meta tags in HTML. Also, description meta tag let you describe your web page. So that search engines can get an idea what your website is about. As a result, search engine can lead people to your website.

Using viewport meta tag to make your web page attractive

People may use different devices to access your website. And not all devices have the same screen size. Hence, to make your website adaptable to any screen size you should use viewport meta tag in HTML. It gives browser instructions on how the page dimensions will be. Here is an example of view port meta tag:

<meta name=”viewport” content=”width=device-width, initial-scale=1.0">

<meta name="robots" content="noindex" />

The width=device-width part gives browser instructions to follow screen-width of the device. And the initial-scale=1.0 part sets how much the initial zoom level will be.

Conclusion

HTML is the most important part of a website. One cannot build a website without HTML. And if you want your website to rank higher on SERP then you need to know how meta tags work. SEO (Search engine optimization) is very important process to rank higher on the SERP. If you learn how meta tags work then you can use that to your advantage. Using proper keywords in meta tag will help your web page rank higher on search engine results page. Also meta tags are important for your webpage to work properly. And you can use it to make your website more attractive. Now you know why meta tags are important in HTML. In conclusion, meta tags are very important in HTML. Also, it will help you gain more traffic.