Become a LinkedIn Expert
Tags: LinkedIn, Social Media, Business, Small Business, Blogging

http://www.Linkedin.com

Article writing with LinkedIn is a great way to establish yourself as an expert and promote your business. You can make headway in a difficult business by sharing new ideas and helping business contacts gain a deeper understanding of your added value. You can develop digital products, free eBooks, newsletters, and write symposium presentations to raise your profile.

If you are an inventor, write several articles on your concept prior to product launch. They can be sent to angel investors and private equity contacts to raise venture capital. You can Tweet your article link.

1) Create an intuitive or interesting title

The title can answer or ask a question that is relevant to people’s lives or interest. Look at key words in the area that you are writing.

2) Keywords

Utilize Google for keywords. This will help people who are searching for articles in a specific area. Use more than one research tool for keywords. These are available online for free or you can purchase the affordable software.

3) Monitor article length

Articles with at least 400 words are promoted online by professional firms as the best entry point. People are reading your article because you are an expert. Do not waste their time with too many words or lack relevance.

If your article is interesting, write several versions of it for different services and add or change key elements. You will be adding value and additional content each time that you submit an article and expanding the base of your expertise within a field. Articles should be at least 400 to 1000 words.

4) The length of your articles and its impact

The reader will visit your article hyperlinks and stay longer when your article is longer. A longer article equals more website traffic and longer traffic. This is recent Google research. This may not be true for Bing, AOL, Yahoo, or Dogpile. Find a way to submit your article to more than one article service to improve your outcome. There is an affordable software to perform this service. LinkedIn offers this for free in its LinkedIn Post area.

5) The links in your article

The links in your article are reviewed by LinkedIn and Google. Use the group promotion feature inside LinkedIn to expand the visibility of your writing or promote your industry expertise. Try to link your post or article to a website that with similar content. Tie your article to a website or page that is ranked by Google or Yahoo. This can be monitored by checking its Alexa Rating.

6) Become known as an expert

Ask your contacts to add your LinkedIn profile to their contact list. Invite LinkedIn contacts on a regular basis to your profile. Add your website to the LinkedIn page own that is connected to the area of your specialty. Post your articles or an RSS feed of your work onto your site. Offer your articles to other websites that are similar to yours. You can find people that may be interested in your expertise and articles at trade shows, continuing education classes, and seminars.

7) Clear content

The purpose an article is to present new ideas in clear ways where the information is easy to understand. Use concise language with words that are not loaded with double meaning. Proofreading is key. Understand that the automatic spelling and grammar will not catch misused words and it does not catch scientific woods. You will experience problems after writing many articles on a single subject. These can be rejected as content that has been previously been presented. You may need to contact an editor to review this situation if you plan on writing over 50 articles on a given subject.

8) Include a beginning, body, and end

Every good article has a clear beginning, middle, and end. The beginning is an introduction which gives background on what your article will share. The body promotes the important facts or ideas. It can also set out good questions and give answers. The end re-states the message you have presented and delivers your call to action or parting idea.

9) Add value with new ideas

Outline what your article offers that is new and tie this to a good outcome for the reader. Can you make their life better with new information? Can you help them with a product, save them money, and get them healthy. Can you help them retire early or access a government service that they did not know existed? Can you show them an online class they can take for free or help them audit a university class for $20 or $40?

10) Biography

Give yourself credit for your work by writing your education, honors, memberships, volunteer work, lifetime achievements that are important relative to your topic or your website. Refer a link to your website and any other site that help your business. Have a link back to your record, book, art, product, Facebook, Linked In, or Twitter contact information. Include your email address in the event anyone reading has a need to reach you.

11) Social Networking

Link your article to your website and any social networking that you have such as Facebook, Google, Twitter, and Linked In. Get people to follow you on your social networks that are interested in your ideas and articles. It may be a good idea to build up your Facebook account before you begin to publish articles. Request that you Facebook followers send out your link to their friends and business associates. If you are a school teacher, try to get the email addresses for the parents of your students. You may be able to turn this into a tutoring opportunity if you need additional money during school budget cuts.

12) Links

Check your links and articles to make sure that they are active. There is inexpensive software which checks for broken article links. Keep a copy of your work on a Western Digital or Apple hard drive or utilize DropBox.com for a cloud service backup.

Archive your work in an Excel Spreadsheet. Set up permanent records of your work along with a copy of all photos, logos, content, publishing date, keywords, and article submission location. Note on your archive the re-edit date for work and any later submission. Identify all sources of publishing if there are multiple locations. Keep contact information and telephone numbers for key people.

13) Article Submission List

Have a list of at least fourteen article services, newspapers, magazines, or industry newsletters where you can submit an article. Expand your LinkedIn posts and publish several each year to maintain a higher profile.

©2016 ALL RIGHTS RESERVED Rebecca Stone SpeedyReads.com