Do I need a Website for my Small Business?
By: Zhen Ltd.
Tags: Website, Small Business Marketing, Website Design, Website Development

● The shift to online shopping.

2020 has experienced a transformation in the way people shop for items. From takeaway food to clothes, to gym equipment, nobody has to leave the house to go window shopping.

And just like every pandemic in history has led to a new culture, online shopping is no longer a trend but a fully established culture that will continue long after Covid-19 is no longer an emergency.

That said, potential and existing clients are very likely looking online to get information about your business; which brings us to the next point.

● Be Seen

If your business doesn’t have a website in 2020, how sure are you that people can find you? Are you still depending on walk-in clients? Broaden your reach by having a modern interactive website that has a listing on Google -My-Business. When customers search for businesses in their local set up, your business will come up.

And with S.E.O tools you will be found on online searches. The advantage of this is you acquire a competitive edge even against bigger businesses in terms of location.

If a client realizes they can shop for an item closer to home, the decision to support your business becomes a matter of convenience more than brand loyalty. When a new client is gained, it will now be up to you to maintain them which is undoubtedly easier than acquiring them.

● Be Trusted.

Any business that doesn’t have a website so far into the 21st Century will cause the least sceptical shopper to think you may not be all that you seem to be. Are you bankrupt? Are you simply just outdated? Many eyebrows will be raised.

A website is the new Yellow Pages or the former Business Directory before that. Many clients like to have a feel of what to expect before they decide to patronize an establishment, and getting basic information is one of the most direct ways to talk about your business.

They can view your catalogue and prices here without feeling coerced to buy.

You also gain trust by having testimonials from existing clients on your page as well as logos of affiliated ventures.

● Be Available

As the world gets smaller and smaller due to digitalization, many shoppers expect that services will be highly efficient and if possible, be delivered in an instant.

Patience levels have gone down to a minus and as a business, you need to consider how customer handling can match this global village pace.

A website takes care of half the problem by providing real-time access to products and customer care. Plug-ins enable live chat, instant payment and purchase at the click of a button.

Instant booking for services gives clients satisfaction as they feel they have the upper hand in their time management. Having an updated calendar enables them to book for services at their own convenient time. Can’t argue with a calendar now, can you?

● Be on the radar

At times, marketing campaigns based on generic data can seem like a blind dispersion of seeds on rocky ground. A business owner never knows exactly who is a potential client and so their marketing becomes broad, general and ends up costing a lot of money but bringing on negligible results.

Having a website caters for that.

Data collected through surveys, polls and forms can give you a clearer view of your market base, the demographics and buying trends. This will help you streamline your promotions to a specific market saving you both resources and time.

Data collected on a website will also help you know if you may need to expand to other locations.

Again, plug-ins added to the website play a crucial role in helping you measure results.

That way, you will know if Ads placed on the website are working or not before you spend money on paid Ads.

In conclusion, it is clear to see that a good website not only gives you visibility but also makes you credible and helps you handle customer care. It also gives you information to help you curate your marketing strategy accordingly.

It is good to mention that, as website construction goes, not every website will cut the mark. A website needs eye-catching graphics and photos, preferably your own, a Terms and Conditions page and vibrant up to date information.

That’s how we come in. At Zhen Limited our expert designers and content managers will craft a website capable of easily throwing off your competitors for design and user interface.

Contact us at Accounts@zhen.co.ke and let us see how to get you on the World Wide Web in no time.

Wishing all of you a joyous festive season! Let’s go to 2021 with a refreshed website.