The MOTHR. of Data Visualization
Tags: Data Analytics, Data Visualization, Technology, Technews, Data Science

There are three primary objectives at the core of each of our products. The first of which is helping our clients and customers understand the decisions they are really trying to inform. The second is collecting and analyzing data relevant to the problem and solution. And the third is presenting the information in very intuitive, inspiring ways that help decision makers understand a situation and drive better decisions.

Why does presentation matter? Human beings are visual learners, and 95 percent of what our brains process is visual in nature. Visualizations that are easy to understand, combined with interfaces that are easy to interact with, allow us to absorb and process information better, which is the whole point of analyzing data in the first place.

That brings us to the first ingredient that sets MOTHR apart from other data analytics platforms: design. User Experience and User Interface (UX/UI) design help focus our efforts around the data we use and analyze and how we present it to decision makers and non-technical experts.

Project Guidance, a Critical Component of MOTHR

By creating better user experiences, we greatly increase the potential for people to do good with data. Part of the responsibility of a designer is to identify a client’s needs and build the best solution that responds to their inquiries and objectives. That’s why we always start with Discovery.

The Discovery phase outlines the product’s purpose, constraints, desired outcomes, intended users, and core features from a variety of perspectives, including design, user experience, data science, development, and domain experts. Spending time upfront to define the problem and determine a clear strategy ensures alignment between our team and your team and eliminates scope creep.

MOTHR takes this approach — building upon our Discovery experience and retrospectives — and guides customers through a clear process and workflow that ensures we’re addressing the right questions, actions, and decisions in product development. It also provides a transparent approach to how and why data is being analyzed so customers can clearly understand and trust the information.

MOTHR’s Visualization Library

To help customers move from “where do I begin?” to a final product, MOTHR’s Visualization Library provides users with a questionnaire. It helps users define desired insights and then recommends visualizations that would be most useful to decision makers and leaders.

For example, an organization with time series data and geospatial data might benefit from an interface that visualizes changes over time on a map-based interface. Customers can also explore data sets within MOTHR and supplement their own data with these additional sources.

Furthermore, MOTHR prioritizes the user experience. MOTHR achieves interfaces that are intuitive, consistent, and enjoyable to use by drawing from a library of interactions, taxonomies, and site structures.

Iterating Faster and Earlier

MOTHR defines the problem and visualizes solutions early on, making it easier to iterate and customize the final product faster.

Though it seems simple and straightforward, it took many lessons learned to develop an exceptional customer journey. MOTHR allows teams to work together, share expertise, and consider different perspectives every step of the way.

Considering that 85 percent of data science projects fall short of expectations, it’s especially important to make sure that everyone is on the same page and in alignment about what we’re going to build to ensure an exceptional end product.

How Can MOTHR Help You?

If you’ve been thinking about how to start your next big data project, MOTHR is a great place to begin.

Download our Discovery Guide to learn how you might turn your data into actionable insights.