Quadrant Expands Its Marketing Team With eQUAD In Focus
By: Torsten, Quadrant Protocol
Tags: Cryptocurrency, Quadrant, Blockchain, Big Data, Equad

We are thrilled to announce that we have expanded our marketing team in the last few weeks, hiring a new Director of Marketing and a Content Marketing Manager.

Strengthening the marketing team is not merely the next logical step in Quadrant’s growth story; we are also introducing structural changes. Historically, the marketing activities of Quadrant.io and Quadrant Protocol — our core data business and our blockchain arm — were somewhat siloed. With the new hires, the marketing strategy of the two sister companies will be perfectly aligned to advance the ecosystem.

Our updated roadmap has four ambitious new projects, focusing on advancing Quadrant Protocol and creating additional value for the token. The new marketing structure makes it possible to explore even more opportunities for eQUAD use.

Quadrant’s new Director of Marketing is Torsten Sandor, with 16 years of experience in B2B marketing, adtech, startups, and blockchain. He is coming from Komodo Platform, one of the oldest projects in the industry, and previously served as Head of Communications of BigPay’s blockchain project. Before venturing into crypto, Torsten was the Chief Marketing Officer at a Google-funded B2B startup pioneering programmatic native advertising.

“Quadrant is in the right place and at the right time, as big data is one of the most exciting, emerging use cases for blockchain applications,” said Torsten. “I am excited to join a team with a strong long-term vision and proven track record of execution. I am equally excited to be part of our incredible eQUAD community.”

Suman Joshi comes on board as Quadrant’s Content Marketing Manager. She is a seasoned technology product marketer with 12+ years of experience, focusing on content, demand generation, and sales enablement. Before joining Quadrant, Suman worked for cybersecurity and data analytics firms like Appsian, USEReady, and Cambridge Tech. Earlier in her career, she supported major global marketing campaigns at Toyota and Mahindra & Mahindra.

“I’ve always been fascinated by the real-world applications of data and how they can facilitate positive change in our world,” said Suman. “The most powerful emerging trend in our industry is data provenance and the integrity of people’s personal information. The combination of big data and blockchain solves this, which I am personally passionate about as a cybersecurity nerd. I am happy to be a part of the team at Quadrant and for the opportunity to build a robust marketing operation.”

The first project of the new, extended marketing team is rolling out Quadrant’s Consent Management Platform, known by the codename Cape Canaveral.

“Our philosophy might be a bit unorthodox in the crypto space, but I believe it is the right way to build a successful business and a sustainable token economy,” added Mike Davie, Quadrant’s CEO. “In the last two years, we established a product-market fit, onboarded dozens of clients, and built a fast-growing company. This is the time to step up our marketing and bring the core business and Quadrant Protocol together. I am thrilled to welcome Torsten and Suman on board.”