The Ultimate Guide to Web Design and Product Photography for Ecommerce
By: Monika Lukačević
Tags: Digital Marketing, Adobe, Web Design, Product Photography, Ecommerce

Photo by Edho Pratama on Unsplash

You know that one website that you come across, and its beautiful web design had you so intrigued that you were sold on whatever product or service they had to offer before you have even seen it?

I can tell you that beautiful web design is not created by luck but by meticulous design efforts. These websites are not only aesthetically pleasing, but they are also responsive and interactive.

Not everybody knows how to make a good-looking website, but almost everybody knows what a good website looks like when they see one. Whether you are using WordPress, Wix, Squarespace or any other content management system, clean web design is more than achievable.

Landing page

Like everywhere in life, first impressions are everything, so you need to make sure that it is the best-looking landing page that also best describes your product or service in an aesthetically pleasing way.

A picture is worth a thousand words. Incorporate bold full-screen pictures that tell a story about their product is the best option.

Interactive Elements

One of the more difficult types of beautiful web design to pull off are ones with interactive elements. These websites take into account your mouse movement, scroll wheel, other navigational features to present their photos or information in a creative manner. Not only is it visually appealing and unique, but it directly increases the time spent on the homepage, and that is more time spent absorbing information about your business.

Color Schemes

One of the first things people will notice is the use of too many colors. You probably already have a clean logo that uses maybe two to three colors. You want to carry this over to your website as well and only use neutral backgrounds that complement your logo.

Using two bold colors is not a strict rule because the expert graphic designer can make some palettes work. Here is a color guide to show you the combinations of colors you could choose from for your own business.

Photo by torddkin on Tumblr

Fonts and Typography

You should be following the same rule as with your color palette. You need to limit yourself to only two to three fonts across all headers, menus, and body text. It looks visually appealing, and it makes the reader more comfortable to read.

Well designed websites have menus that have different fonts than headers or titles and definitely have different fonts than the text in the body. These are visual clues to let the reader know the purpose of each paragraph and a piece of text. You want to maintain cleanliness.

When it comes to the body, you need to keep in mind that this is the bulk of the text. Not only that, but it will have the most information in it, so you want to make sure it is as digestible as possible and not tiring for the eye.

Call to Action

CTA (Call to Action) is often one of the most neglected and most important elements of a website. CTA is what physically makes the customer purchase something or interact with your product or service. You want to keep in mind the flow of your website and the mental steps you want your customer to take when landing on your homepage. A strong call to action should be the thing that can take form in directing your customers to a shop, or towards a contact form.