Google Digital Marketing Certification Course — Final Exam Answers
By: Anubhav Mishra
Tags: Search Engine Optimizati, Google, Ads, Certification, Digital Marketing

In this article, I am going to give you out the answers to the Google Digital Marketing Course which upon completion will reward you with a Google Certification with your name on it. It’s a pretty easy course, if you don’t about it and are here just for a Google Certificate, no problem I was Like you too but if you are here to cross-verify your answers you are welcome too.

The link of the Course is given in the references section.

This course consists of 26 modules and is rated for as beginners.

Questions in this blog are as on 29th May 2020.

The answers have been highlighted in the options given.

Enough let’s get the answers:

Certification exam

You’ve aced every tutorial in the Digital Unlocked. Ready to graduate? Take the final exam to earn your certificate.

Take a business online

Question 1

What’s the biggest challenge for most businesses when going online?

Planning a budget

Developing a plan

Optimising a website

Defining a customer base

Question 2

When looking to advertise a new business online, what is one of the major benefits of display ads?

They are seen by everyone

They have higher click-through rate

They can come in many different formats

They don’t cost too much to set up

Question 3

Imagine a customer has downloaded an app made by their local hardware store. How could that business connect with their audience through the app?

Call the customer when there is an offer they’d enjoy

See where their customers are and monitor their shopping behaviours

Send them offers when they enter a certain geographical area

Add items to their in-app basket that you think they’d like

Question 4

You notice that when people see images of your products online, you have an increase in conversions or sales. Which customer touchpoint could you use to take advantage of this insight?

Shopping bags

Blog content

YouTube

Social media

Question 5

Which are the first steps you should consider when constructing an online business strategy?

Understand the target audience

Change your mission statement to match the goals

Create goals and identify a USP

Define and segment your audiences

Make it easy for people to find a business on the web

Question 6

What’s the first step in the search engine optimisation process for your website?

Off-site optimisation

Keyword research

Writing fresh content

Setting an ad budget

Question 7

When using a search engine, what is the name of a word or phrase somebody types to find something online?

Search phrase

Search term

Search query

Search word

Question 8

When looking to optimise the performance of a website to improve its search engine ranking, using ‘long tail keyword terms’ in your SEO plan often allows you to…

Outrank lots of larger, more established companies

Find more opportunities

See more traffic than short tail keywords

Perform better on social media

Question 9

When optimising a website for search, what impact do meta and title tags have on the search engine?

They are hidden messages that have no bearing on search engines

They are the on-page content that appears on your homepage, telling search engines what you do

They are automatically generated and help websites rank within search engines

They are embedded messages that help the search engine determine what’s on the page

Question 10

A lot of factors can affect how well a website will rank on search engines. What role does metadata have in this process?

Helps your website stand out from the competition

Allows you to input lots of keywords so that you appear for all of them

Provides search engines with more consistent and clear information about what’s on the website

Allows you to place sales promotion offers within the search results

Question 11

When advertising using Search Engine Marketing (SEM), you only pay…

when your ad appears within the search results

when a conversion happens on your website

when your ad is clicked by someone

when someone stays on your website for more than 2 minutes

Question 12

Fill the blank: When managing SEM campaigns, the best way to optimise your quality score is to improve the _________ of your keywords, adverts, and landing pages.

Relevance

conversion

clicks

importance

Question 13

When running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site?

To see personal data about the person who bought from you

To understand what is working and what is not

To increase your budget to get more traffic

To advertise internationally more easily

Question 14

What is the most important thing to consider when optimising a search engine marketing campaign?

Increasing the bid for the keywords you are targeting

Increasing the relevance of the keywords, ads, and landing page

Adding lots of keywords to the campaign to get more traffic

Continually changing the ad copy

Reach more people locally, on social media or on mobile

Question 15

Local directories are a great tool for getting noticed locally online. What would be the first step in using a directory?

Research competitors

Create a listing

Create an ad

Post a link

Question 16

When looking to promote your products and services locally, what are the benefits of using search engine ads?

Everyone uses search engines

You can target ads to a specific geographic area

You can target ads to specific genders

Search ads are cheaper than display adverts

Question 17

Using social media for business purposes can be very different to running personal profiles. If you’re looking to attract people to your social network, what tone of voice should you consider?

Stern and Serious

Serious and Honest

Fun and Inviting

Engaging and Inviting

Question 18

Building a plan will help you to focus your efforts when using social media. What should you consider when making your social media plan?

Your audience’s data

Your audience’s interests

Your audience’s available income

Your audience’s offline behaviour

Question 19

With more and more users using mobile to look at websites, it is key that you optimise your site so users can find it when searching online. Which two elements should you look to optimise for improved SEO performance?

Site speed and usability

Keywords and metadata

Image size and navigation

Site speed and visual appearance

Question 20

When looking to advertise your business to mobile users, social media advertising can be really effective because…

it allows you to target people who have ad blockers enabled

it can be seen by people who aren’t logged into their accounts

it allows you to target people based on their likes and interests

it doesn’t cost too much to spread your ads far

Question 21

How would you classify the content distribution channel that uses influencer and outreach marketing to increase a brand’s reach?

Paid

Owned

Earned

Published

Reach more customers with advertising

Question 22

When it comes to email marketing, what do we mean by the term A/B testing?

A/B testing means you can split your contacts alphabetically

BA/B testing means you send the same email twice to the same people

A/B testing means splitting your audience and sending each of them a different variation of your email

A/B testing means it is spell-checked and proofed, prior to hitting send

Question 23

Which of the following is a benefit of display advertising over search advertising?

Display advertising is cheaper than search advertising

Appearing on relevant websites offering advertising space

Ads can appear at the top of search engine results pages

Display ads are more likely to be clicked on

Question 24

When planning your display advertising, what does the word ‘placement’ mean?

The exact location of your ad on a particular page of a website

The size and position of your ad

The exact location of your ad on search engine results pages

The position of text within your ad

Question 25

Retargeting allows you to…

Target users, based on the specific actions they take on your site

Target people, based on their likes and interests

Appear higher within the search results

Target people before they come to your website

Question 26

What can you do to help your videos appear in search results?

Make the content really interesting

Give detailed descriptions of its content

Clearly brand your videos

Include calls to action within the videos

Question 27

How can you attract social media users to share your video content online?

Tag them in posts

Use hashtags

Make them funny

Use subtitles

Track and measure web traffic

Question 28

When using analytics programmes on your website, which of these do not fall under the category of a metric?

Browser users use to access your site

Unique visitors to your site

Time users spend on your site

Number of pages viewed per visit

Question 29

When using analytics programmes on your website, which of these do not fall under the category of a dimension?

The device users access the site with

The time a user spends on the site

The browser a user uses to visit the site

The geographical location of the user

Question 30

What do website analytics allow you to do?

Set up advertising accounts to drive continuous improvement

Understand users’ behaviour and improve the effectiveness of your digital marketing efforts

Interact with customers on your website to increase conversion

Predict your users’ next move based on previous data

Question 31

How do you handle data in analytics to gain greater insights into our audience’s behaviour?

Partition

Sample

Segment

Extract

Question 32

How is a spreadsheet defined?

An interactive computer application for the organisation, analysis and storage of data

A static collection of related data tables that can be queried to locate specific fields

A tool for storing large amounts of numerical data, but not text-based data

A digital balance sheet to keep track of financial transactions

Question 33

Why should you avoid focusing on collecting as much data as possible?

Vast quantities of data will take a long time to process

Large amounts of data are harder to store online

The right information, at the right time, is more valuable

Spreadsheets have a limit on the amount of information they can store

Sell products or services online

Question 34

When building your online product store, to make it as effective as possible you should look to optimise the performance by using images in what kind of way?

Use images direct from the internet to ensure accurate file size

Use images direct from the original manufacturer

Ensure images are of a high quality

Use detailed descriptions instead of images to help search engines

Question 35

When looking to introduce e-commerce functions to your website, which of the following would be the best first step?

Build an online store with an integrated payment system

Set up a web-based money transfer software like PayPal

Invest in a new website platform

Use other platforms such as eBay or Etsy

Question 36

Analytics can help optimise your website for which of the following?

For different devices, navigation and search

For different devices and social media profile

For email templates and social media profiles

For navigation, search and video campaigns

Question 37

Fill in the blank: When you are considering the layout of the product pages, it is important to put them in ________ order?

price

hierarchical

a constantly changing

alphabetical

Take a business global

Question 38

When looking to expand your business internationally on social media, what should you do first?

Treat all social media channels the same

Use popular phrases and memes for that area

Analyse platforms popular in that area

Not advertise at all, as other countries don’t like social advertising

Question 39

Fill the blanks: When advertising internationally, you should make your business ______ to the new market, consider the ___________ and any possible ___________ implications.

accessible | supply chain | legal

affordable | supply chain | language

exciting | customers needs | currency

affordable | customer needs | lega

Question 40

Fill in the blank: When considering expanding a business internationally, the best place to start is to__________?

use online tools to help you understand where there’s a strong demand for your products

move the whole business to that country

replicate your current business in as many countries as possible

Buy new domains for the country

Hope You would have cleared your exam, graduated the course and would have got you Google Certification. If you like this article or if it helped you in any way please make sure give it a clap and follow me on my social media handles.

References: