Gambling and betting with push notifications
Tags: Affiliate Marketing, Affiliate Programs, Affiliate Marketing Tips, Internet Marketing, Push Notification

Gambling and betting are profitable verticals. An arbitrage specialist can easily find traffic for casinos and bookmakers. Therefore, webmasters are often interested in what other ways to get traffic are. In 2021, push notifications have become in demand due to their simplicity and effectiveness. So how do you pour verticals with push notifications on gambling and betting? Find the answer in the article!

What are push notifications and how affiliates can work with them

The verticals of betting and gambling together with push notifications are a powerful tandem for making a profit. Pushes are small messages that pop up on the screen in a separate window. The user himself allows such notifications to periodically appear on his PC or smartphone, giving access to sites.

The user receives push notifications until he decides to unsubscribe from messages from a particular service. The principle of operation is simple and similar to classic alerts. The push window lingers on top of other windows for a short time and then disappears.

Pushy RIP?

The peak of the push leak activity was in 2018, and did not repeat itself on the eve of 2022. Will it happen again? It’s hard to predict. Adequately assessing the market, most likely not. There are almost no fresh cases on push notifications, and it is much more profitable to attract traffic from other sources. For example, with FB.

But although push notifications are regularly buried, affiliates continue to effectively drive traffic from them. This is an effective way to convince a user attracted from other sources to go to a bookmaker’s website or a casino. In 2022, webmasters will continue to use push notifications, but certainly not as their main workhorse.

Advantages and disadvantages:

Here are some of the benefits of such notifications:

● in 2021, more than 60% of users have a positive attitude towards push notifications, according to a study Osmi Cards;

● based on social research Ingate Blog49% of the surveyed respondents say they will stay longer on the sites from which push notifications come. Nuance — push notifications should meet the tastes and interests of users;

● such notifications are easy to set up, they bring an impressive share of traffic to the affiliate marketer’s practice, and this value continues to grow in 2021;

● push notifications are noticeable regardless of the device the user is on;

● the cost of driving traffic is disproportionately less than other methods. The minimum budget is only $ 0.001 according to the serviceCpabaton;

● Push notifications are a great option to finally win the audience after other attraction from other sources.

As for the cons:

● push notifications are effective while they are fresh. After three to four days, they stop attracting traffic. But during this period, you can get the highest ROI;

● since push notifications can be intrusive, the target audience should be given a break from notifications;

● if you work on volume, then GEOs quickly end;

● you should pay attention to LTV. It is optimal when the period between the first acquaintance of the user with the advertisement and the targeted action is maximum 90 days.

How to fund gambling and betting with push notifications: useful recommendations and mistakes

Here are some working recommendations to make it profitable for an affiliate to fund gambling and betting with push notifications:

● campaigns should be launched with an emphasis on a specific event. For example, “Just today a gift for any deposits 100 FS” or “Make a deposit of $ 50 and get a 100% bonus from 5 to 10 December”;

● the audience should be clustered by gender, age and interests. It is important to consider GEO and time;

● it is appropriate to customize the animation of mailings and think over an automatic series of notifications;

● you should enter UTM tags, and it is best to configure their automatic generation;

● the push should contain information about the offer that is beneficial to the user. One creo should contain a full-fledged, complete thought.

Mostbet Partners have also collected examples of mistakes to avoid when losing money from pushes to gambling and betting:

● do not use direct links. Then the affiliate marketer will not be able to track the moment at which users leave. This gets in the way of improving the funnel. It is appropriate to use landing pages for push notifications and native ads;

● launch with one creative — failed launch. You need to start with push notifications with at least five creatives. If they did not bring results and proper statistics, more should be launched. So the affiliate will be able to understand which content and visuals convert better than others;

● launching push notifications on clear time intervals. In the future, this will work when specific statistics appear. But at the start, it is appropriate to set up a campaign for a full day, and only after that determine the hours in which users play the most. Most often, gamblers and betters are active in the evening and at night, but this also depends on the GEO. In order not to miss out on traffic, you should run several test campaigns.

Rely on our recommendations when setting up campaigns, and the traffic will not be long in coming! And to make arbitrage as profitable as possible, subscribe to our channel t.me/mostbetpartnerspromo — here we do weekly mailings with push notifications for gambling and betting!