Why Email Sequences Are So Important In 2021
By: Jacob Bates
Tags: Email Marketing, Email Sequence, Marketing, Business Strategy, Business

Email Sequences Will Change Your Life:

Do you want to enhance the online marketing strategy of your business?

When we talk about marketing, there are so many options available. Depending on your business type, niche, and budget, you can choose from SEO (search engine optimization), SEM (search engine marketing), SMM (social media marketing), email marketing, etc.

Email marketing is one of the most crucial parts of digital marketing. A proper email marketing strategy can help you build a brand and a strong relationship with your audience.

Before understanding why email sequences are so important, let’s first understand the meaning.

What is An Email Sequence?

An email sequence is a series of emails sent based on pre-set intervals. To make your email marketing work for you, you need to put in the efforts once, but once your email sequence is set, it will keep sending the drafted emails to your audience.

Email sequences can be time-based or trigger-based. Time-based email sequence works based on predetermined intervals — for example, if a customer purchases a product from you, after x amount of days they will receive another email featuring a new product. Another example is when someone joins your email list, let’s say for a newsletter or a giveaway, you have automatic emails sent over x period of days and end it with a sales pitch. Talking about trigger-based email sequence, it works when someone takes a specific action — for example, clicking a link in the email, clicking links in the previous three emails, etc.

Why Email Sequences Are So Important?

Automate

One of the biggest advantages of setting up email sequences is, they can help you with automation. For sending out a particular message to your target audience, you do not have to work manually. By setting up an email sequence with an email marketing tool, you can automate your email marketing tasks.

Email sequences can be timed

Another significant benefit of email sequences is they can be timed. Let’s say you want to send an email message to your subscriber 30 days after purchase. Managing this manually can be really difficult, especially when you have a huge email list of subscribers. Using the right email marketing software and setting up an email sequence correctly can make this task easier.

Send emails based on actions

You can set up an email sequence based on the actions of your audience. Let’s say you want to send an email message to every user who takes a specific action (it could be a link click). In this situation, you can determine manually what users have clicked on the link. Creating an email sequence can do that job for you.

Enhance customer journey

Another upside of email sequences is they can help you in improving the buying journey of your customers. The good thing is, you are not required to spend so much money on enhancing your customers’ journey. Setting up email sequences is the best and cost-effective method to improve your customer journey.

The number of emails in your email sequence does affect the response rate. According to a study, it was found that campaigns with 4–7 emails per sequence received 3X more responses than campaigns with only 1–3 emails in a sequence.

Whether you are just starting out, or have been working on your business for awhile, it is never to late to start creating your first email sequence.