Features and Benefits of Bulk SMS Services
By: Sms Idea
Tags: Messaging, Mobile Marketing, Sms

Everyone having mobile phone knows the meaning of SMS. The special ring alerts the user about the arrival of new SMS and then they just cannot hide their anxiety and look for the message to read. Nowadays, companies and commercial organizations have started utilizing this SMS service for their benefit by sending Bulk SMS.

Bulk SMS Service is sending the same message to hundreds or thousands of recipients probably in a list. This is being sent very quickly and hence it is highly beneficial to the commercial people to reach thousands of individuals at a time.

Types of bulk SMS Services:

· Promotional Bulk SMS Service refers to the advertising purpose about a service or a product.

· Transactional Bulk SMS Service means the messages sent by the financial institutes like insurance companies, banks and credit card companies. Moreover, government bodies, educational institutes and other registered bodies also belong to this category.

· International Bulk SMS Service refers the messages sent to other countries. Mobile handsets of other countries will receive them.

Process of Bulk SMS:

Bulk SMS Services Provider is the organization who arranges for sending these messages to the recipients mobiles in a very quick and efficient manner. They have more than 100 characters and can also include pictures, videos and sound files. Usually, the term ‘SMS’ Short Message Service refers to the messages and not the services or about the process.

Basis of Bulk SMS:

The very purpose of SMS is to send messages to the people who are interested about the local events, club openings, and music concerts, sales at top retailers, seminars and conferences. People who have signed and joined in a members list for receiving these messages will receive them. The organization who wants to send Bulk SMS will compile a mailing list containing thousands of people with their mobile numbers and pay for the SMS Services Providers and allow them the mailing list. These lists can be used later on also.

Features of Bulk SMS Service:

· One SMS can contain 160 characters

· Many Bulk SMS Service Providers allow their clients to login in their allocated portal and send Bulk SMS directly for the people in their database or mailing list. For this, they have to purchase some packages that will provide them access of this facility for certain period.

· In case, clients prefer the service providers to send the SMS to the database of the Bulk SMS service provider, then it also can be arranged for some fixed charges. In general, minimum 50,000 messages can be sent like this from the service providers’ end.

· These are mainly for sending information updates.

· Depending upon the messages and the speed, there exist several types of Bulk SMS Services.

· Messages can be scheduled and sent automatically.

Benefits of Bulk SMS Service:

· With a single button push, thousands of customized messages are sent instantly and simultaneously.

· This is cost effective advertising reaching a large number of individuals within a very short period.

· The best Bulk SMS Services Providers protect the details of both the end recipients and their clients’.