Who is Graphic Designer?. When you think of graphic design, do…
By: Roshni Jain
Tags: Designer, Graphic Design, Infomation, Graphics, Graphics Designing

When you think of graphic design, do you think of artistic advertisements? Eye-grabbing graphics on websites? Stunningly arranged spreads in magazines? While these examples certainly fit under the graphic design definition, the term encompasses a lot: posters, infographics, book covers, product labels, logos, business cards, signs, website layouts, mobile apps, software interfaces — the list goes on.

So what is graphic design, exactly? Listing these graphic design examples is a good start, but it doesn’t paint the full picture. While covering the details and intricacies of the entire graphic design field might not be possible in one article, this high-level overview will help you better understand this creative career field.

If you’re at all interested in becoming a professional graphic designer, keep reading to learn the basics of the field.

Who is Graphic Designer?

A graphic designer is a professional within the graphic design and graphic arts industry who assembles together images, typography, or motion graphics to create a piece of design. A graphic designer creates the graphics primarily for published, printed, or electronic media, such as brochures and advertising. They are also sometimes responsible for typesetting, illustration, user interfaces, and web design. A core responsibility of the designer’s job is to present information in a way that is both accessible and memorable.

Top 5 Graphic Designers:

1. Massimo Vignelli: He was an Italian designer who worked in a number of areas ranging from package design through house ware design and furniture design to public signage and showroom design. He was the co-founder of Vignelli Associates, with his wife, Lella. His ethos was, “If you can design one thing, you can design everything,” and this was reflected in the broad range of his work.

Vignelli worked firmly within the Modernist tradition, and focused on simplicity through the use of basic geometric forms in all his work.

2. Jonathan Barnbrook: He is a British graphic designer, film maker and typographer. He trained at Saint Martin’s School of Art and at the Royal College of Art, both in London.

Barnbrook designed the cover artwork of David Bowie’s 2002 album Heathen, where he used his ‘Priori’ typeface for the first type. He went on to design the sleeves for Reality, The Next Day and Bowie’s final work Blackstar, each with their own specially-designed typography. He cites record cover artwork as an early design influence, and possibly the interest that drew him to graphic design, with other covers including ones for John Foxx, Tuxedomoon and Cult with No Name.

Barnbrook is also a font designer and has released fonts including Bastard, Exocet, False Idol, Infidel, Moron, Newspeak, Olympukes, Sarcastic, Shock & Awe. Many have emotive and controversial titles reflecting the style and themes of Barnbrook’s work. His font Mason, originally released as Manson, is available from Emigre.

From 1997–2003 Barnbrook collaborated with Young British Artist Damien Hirst, mainly on the design, layout and typography of his book I Want To Spend the Rest of My Life Everywhere, with Everyone, One to One, Always, Forever, Now, and on artwork associated with his restaurant Pharmacy.

3. Kate Moross: She is an English graphic designer, artist, illustrator and art director based in London. Kate Moross been profiled in GrafiMagazine, Dazed & Confused, Vice magazine and Creative Review, who selected them for a Creative Future award in 2007. Moross ran with the Torch in Lewisham for the London Olympics 2012.

4. Carolyn Davidson: She is a graphic designer best known for designing the Nike Swoosh logo.

5. George Loi: George Lois is a Greek-American art director, designer, and author. Lois is perhaps best known for over 92 covers he designed for Esquire magazine from 1962 to 1972. In 2008, The Museum of Modern Art exhibited 32 of Lois’s Esquire covers.