What Do Real Estate and Fitness Have in Common? More Than You Might Think, Says John Lajara
By: Daniel Kiani
Tags: Health, Mindset, Real Estate, Business, Fitness

To be ranked among the best of the best in any industry, a person needs to commit themselves to dedication, sacrifice, and focus. It’s never easy outshining the competition and achieving what everyone else wants for themselves, which is why this saying will forever hold: nothing worth having ever comes easy.

When it comes to industries as notoriously grueling and demanding as both real estate and fitness, the faint of heart often give up — or worse, attempt in the first place. These kinds of competitive industries don’t intimidate real estate guru and fitness enthusiast , John Lajara. In fact, they inspire him to wake up every day and work as hard as possible to be the very best.

Lajara is known for mastering the science behind real estate, managing a business platform today that is designed to minimize the margin of error and avoid setbacks during all transactions. Lajara looks beyond the numbers and prioritizes building long-term relationships with his clients and other stakeholders, like attorneys, mortgage brokers, and colleagues. This kind of network-mindset has helped him produce over 60 transactions per year, as well as secure the title of America’s Top 100 Agents and the Top 10 Realtors of all NY today.

Practice Makes Efficiency

That’s not enough for Lajara, who is also ranked as the #1 Hispanic Realtor in Downstate New York. He is also the co-founder of MAKRO Fitness and Nutrition. Overseeing the entire fitness operation, MAKRO provides premium fitness programs and precise nutrition coaching that helps busy professionals get into elite shape. As someone who knows firsthand how hard it can be to incorporate fitness on-the-go while managing a real estate empire, Lajara wants to make it practical and effective for professionals all over the world to take control of their health and fitness.

“Fitness is one of the first things we ignore when we have a packed schedule,” said Lajara. “The problem is that too many young professionals are ignoring their physical health and, which will begin to impede their productivity down the line. Investing in your physical health and longevity right now is one of the best investments you could ever be making.”

MAKRO is managed by both Lajara and his partner, Ryan Maldonado, as they work together to make the platform the next premier fitness business that offers world-class, accessible fitness like no others. Understanding the limitations of attending a gym or safely working out in fitness spaces today, MAKRO is working within the new distanced guidelines to ensure entrepreneurs, business owners, freelancers, solopreneurs, and innovators can still engage in good old-fashioned fitness and nutrition.

In the mean-time, Lajara will continue to manage his team of real estate agents who, with his leadership, deliver guidance to the community in which they serve. Many of his team members specialize in hot-ticket locations, like Upper Manhattan, the Bronx, and Westchester counties. To date, Lajara has successfully navigated over one decade in Northeastern real estate, solidifying both his expertise, as well as passion for the craft.

To read more about Lajara’s success and background as a real estate agent and manager, you can do so here.