COMPREHENSIVE FACEBOOK ADVERTISEMENTS: CHECKLIST FOR OPTIMIZATION AND IMPROVEMENT IN 2022
By: Ravi Jha
Tags: Social Media Marketing, Digital Marketing, Digital Marketing Service, Facebook Marketing, Digital Marketing Agency

Facebook ads can increase business revenues. It is a powerful digital channel for advertising and dominantly provides the digital marketing services that generate gigantic engagement and conversions, it just requires brilliant optimization. Advertising on Facebook is relatively easier and affordable compared to other platforms.

Why should you use Facebook ads?

It is reported that Facebook has over 2.7 billion active users on a monthly basis. That’s why when someone puts an advertisement, it never goes unnoticed in such a vast audience.

It also provides a targeting option where one can select their relevant audience by geographical location, ethnicity, age, habits, etc. This feature refines the ad target and reaches the most significant people who are looking for and are interested in the concerned product and services.

Benefits of running an advertising campaign on Facebook

Facebook ads are cost-efficient and affordable. It is said that advertising on Facebook is significantly cheaper than the amount invested by the media planning and buying agency for every 1,000 users.

for every 1,000 users. With the number of people and the hours they spend while using Facebook, it is definite that the ad will inevitably reach their intended audience. Once the ad is seen by the people, it leaves a remark about the product and services that help in creating brand value and brand awareness.

Ad on Facebook helps in improving customer attribution. It is the number of times the customer has shown interest and watched your brand. It increases the visibility of the brand.

Putting ads on Facebook increases efficiency and attracts traffic and conversion on the customer’s page quickly.

Facebook ad campaigns do not work on assumptions instead the performance can be measured easily. It shows the number of taps, conversions, and impressions by installing Facebook pixel.

Facebook Campaign Target and tracking

1. To track who visited your website or increase the conversion rate of Facebook ads, installing Facebook Pixel is imperative. It is an analytical platform installed through a code on the website.

2. Facebook advertising feature has been designed keeping the campaign target in the head. Ads manager displays and prompts to choose an aim for the campaign before beginning.

Awareness, brand awareness, expanding network, getting people’s attention on the product, launching the app to install, video view option, generating leads, messages, conversions, sales through the catalog, to increase store traffic reach out to people near your business.

1. Facebook ad campaigns are deemed to be successful when the ad is reached to the right audience hence, segmenting audiences properly is a must.

2. Using multiple formats for the ads on Facebook is always a good idea. It is a way to attract new markets and return by putting image/photo ads. Video ads are most effective to capture people’s attention along with a great idea. Some use story ads, messengers’ ads, a carousel ad, canvas ad, and slideshow.

3. It is crucial to think about how the individual wants their audience to get the ads and at what time of the day. It can display the ads on the newsfeed, messenger, mobile, desktop, etc. Optimization of the Facebook marketing checklist is crucial. Optimising the distribution of ads is one way to display them, which is the aim of the ad campaign. Options such as conversions, link clicks, and impressions are available and one can choose any of them. Once the mode is selected, scheduling the ad is the next step. The third step is to display the ads automatically in places.

4. Facebook provides the option of the auction for cover bidding, placing bidding, setting, and estimating the limit of the budget. Those who are planning to invest in a Facebook ad campaign must consider the bidding and budgeting thing, it provides optimised ads that help with the best potential outcomes.

5. Designing the ads creatively is the primary focus to attract audiences.

6. To check if the ad is a success or not, one can compare it to a likewise ad using distinct variables such as audience, placement, delivery optimization, creativity, budget. This way of comparison is called A/B testing or even split testing.

7. Once the ad is put, it takes at least 48 hours to run the campaign and does not just display the results in seconds. A systematic way to analyse the data is followed.

There is no doubt that advertising the business on Facebook is the most result-oriented and cost-efficient platform. Spending a huge amount on flashy marketing campaigns cannot guarantee that the audience will be attracted to your business. Hence, it is very essential to find the best suitable and efficient strategy for your business to promote the ads.