The Gold is in the Knowing
By: Grant Cardone
Tags: Career Advice, Money Mindset, Wealth Creation, Career Development, Careers

When you think of gold, what comes to your mind?

Big yellow bricks?

Laborers digging in the earth for a piece of it?

Yet the reality is, hard labor is not what secures much gold.

Hard work plays a part for sure, but the ones who end up with all the gold are the people that KNOW where to find it.

It reminds me of the famous story of a plumber who went to a homeowner, whacked a pipe with a wrench and ended a leak.

“That will be $200,” he says.

The homeowner replies, “You were only here for a few minutes and I only saw you hit the pipe with your wrench. I demand an itemized bill.”

The plumber writes the following:

Basic Service Charge $9.00

Hitting Pipe with Wrench $1.00

Knowing Where to Hit Pipe $190.00

The plumber gets paid not because of his labor, but because of his specialized knowledge.

The same is true with many professions.

When you KNOW something somebody else doesn’t, you can get paid for that knowledge.

The more specialized the knowledge, usually the better you get paid (see doctors).

But there’s some knowledge that pays exponentially better than other forms of knowledge:

SALES KNOWLEDGE.

But let me backtrack for a minute.

Anytime you have trouble getting what you want in your life, career, money or relationships, ask yourself this:

What is it that I do NOT know?

From the really important things, like more quality time with your kids and spouse, to financial security, more income, more freedom, security, confidence or whatever it is you want, the first thing to look for is what you DON’T know.

All the things you want are attainable–all of them! Do you really want it?

If the answer is yes, like it is with me most of the time, then there is simply something you don’t know.

So, instead of giving up on what you want, get knowledge that you are missing.

Read this carefully — make this your steadfast formula! If you really want something, but you aren’t getting it, then just know with total confidence that it is merely something you do not know.

Determine what that is and get the knowledge.

This has worked for me many times in my life to get me what I want.

If you don’t commit to this formula you actually start creating dumb reasons for giving up on the things you deserve.

When you know something…

1. You can predict outcomes successfully.

2. You will acquire true confidence.

3. Others will agree with you because they see you are knowledgeable.

Add knowledge to desire, like you would wood to a fire, and sooner or later you will achieve your dreams.

But know this: There is a shortage of people who fully understand how to sell others on their dreams. You need to sell others on your dream to help make it a reality.

Do you know how to sell?

Get on Cardone University.

Believe me when I tell you this, once you have the right knowledge, increasing your income becomes much easier.

Know how to prospect, how to sell, and how to close — and you will open up the floodgates to your bank account.

Be Great,

GC

Grant Cardone is the author of eight business books, thirteen business programs, and is the CEO of seven privately held companies. Forbes calls him one of the top social media business influencers in the world. Cardone founded and manages a real estate investment firm, Cardone Capital, with $1Billion assets under management. He also travels the world consulting Fortune 500 companies, small business owners, startups and governments on business expansion. One of his enterprises recently hosted The 10X Growth Conference at Marlins Park in Miami, Florida with over 34,000 business people and entrepreneurs in attendance from over fifty countries. Mr. Cardone resides in Miami with his wife, Elena Cardone and their two children, Sabrina and Scarlett.