Email marketing is dead?
Tags: Email Productivity, All About Email Marketing, Email Marketing Software, Email Marketing, Email Marketing Tips

What Is Email Marketing and why email marketing in 2021?

Email marketing is a digital marketing strategy based on sending email and developing relationships with prospects and customers. An effective email marketing strategy converts prospects into customers and turns first-time buyers into recurring customers one advantage of email marketing is that you can advertise the entire process.

1. Email marketing made simple a step by step guide.

Email marketing is the act of sending a commercial message, typically to a group of people using email. In its broadest sense ,every email sent to a potential or current customers could be considered email marketing. it involves using email to send advertisement request to business or solicit sale or donation

WHY EMAIL MARKETING IN 2021?

Because email helps to create a strong email marketing strategy that helps you reach and connect with your target audience in a personalized way and increase sales at an affordable cost just another platform and media have changed email marketing tools to give your business the ability to reach customers easier than ever.

I give you top a reason on the important of email marketing and how they can help your business

1. Stay in contact with your audience

Email has the ability to keep your customer informed , consumers are capable of checking their email when it is convenient for them, it can give them a feeling that you are thinking of them . This email can be as simple as saying “ Hi you’re on our mind here’s a special offer ! ‘or’ here is an update on what has been going on here inherent weeks

2. Reach customer in real-time

According to litmus,54% fo all email were opened on a mobile device This is significant and should come into play when playing any marketing strategy more and more consumer as using their mobile device to access not only email but all other type of media and information

3. People engage with email

As the year has gone by, email has fast become one of our main choices of communication , we have all been groomed to reply to forward click through to something or to sign up. We tend to do something with the email.

4. Email marketing easy to measure

Most email marketing tools offer the ability to track what happens after you have sent out your email campaign. You can track delivery rates, bounce rates, unsubscribe rates, click through rates and open rates . This gives you a better understanding of how your email campaigns are working, which one to tweak or which ones to get rid of altogether . these metric should not be ignored

5. It’s affordable

You can reach large number of consumer for less than pennies per message , The cost per (possible) conversion is slow with email marketing I cannot believe every company dose’s not participate or engage more often

So yes while it does after a significant ROI it might be a wise idea to hire someone to manage these efforts. According to shoot it out design at a . with a 15000 email database your company would spend about 152 hour per year managing the campaign. This would include writing, drafting , scheduling, sending etc. Of the email, answering any question about any mixing coupon or other concern and database maintenance adding and deleting members , updating information and other tasks.

6.Allow for targeted messaging

The main idea here is that your potential customers aren’t at different stages of the buying cycle, some may be at the research and compare stage. reating buyers person can help you determine what kind of content to create for each step.

9. Everyone (almost) use email

A hubspot survey states that 91% of consumers use email . That alone should be enough to convince you to share an offer as much as possible . Remember brand awareness Email is especially huge in the B2B world as it accounts for the most prominent form of communication for 73% of business.

7. Increase brand awareness.

Nope , social media isn’t the only platform that help a company brand awareness Possessing a customer or prospect email address mean one thing they shaved a level of interest email marketing give you a the ability to increase that interest level that brand awareness by staying top of mind

8. It’s timely.

One of the benefit of email marketing can be to sell your product if you approach it in the correct fashion it’s important to use all the customer database and information you can sending customer a special offer on their birthday or letting them know their favorite dish is half off is much more effective than simply sending then a menu

The same study also shown that the buying process happen #time faster than in social media … According to the fourth source website 92% of internet users have at least one email account .

These strategies are considered to be the most traditional and are intended to increase impulsive behavior when announcing promotion or a new product

This email marketing strategy also .Can incorporate seasonal offers allowing you to promote a holiday special or an annual sale be sure to create a sense of urgency for an offer customers are much more likely to pursue when a deal is ending soon.

9. Everyone (almost) use email

A hubspot survey states that 91% of consumers use email . That alone should be enough to convince you to share an offer as much as possible . Remember brand awareness Email is especially huge in the B2B world as it accounts for the most prominent form of communication for 73% of business.

IS EMAIL MARKETING IS STILL EFFECTIVE

Email marketing is upto 40 times more effective than social media according to a study done by mckinsey & company.

The same study also shows that the buying process happen 3time faster than in social media … According to the fourth source website ,92% of internet users have at least one email account.

Email marketing has many advantages associated with it when used property it can leverage sales, generate new customers and help in their retention while social networks first need to engage people so that they can become customers.THrough email marketing you can have options for various communication strategies.

1.COMMERCIAL

these strategies are considered to be the most traditional and are intended to increase impulsive behaviour when announcing promotion or a new product

2.LOYALTY

in order to retain customers, those types of campaigns aim to promote their relationship with the brand of company , in order to generate more sales .

3. INFORMATON

these campaign are intended mainly to inform client for example about future event or to get feedback on a particular service or product

4. LOCATION

This is a strategy used to inform people about the location of the physical store , so that they can go in it and become customers. These strategies associated with relevant content conachive good results for companies , Unlike to what happens in social media . In email marketing there is a base of subscribers who are already interested in the subject sent by companies they can choose whether or not to open the email.

Among its advantages are the possibility of communicating , Through a more personal of allowing and facilitating the fact of allowing and facilitating the analysis of data which in turn helps to understand if the company objectives are in accordance with the result obtained.

Thise Email marketing tools are also allowed to you to perform A\B test , help you to understand which email work best allow you to target you public increase company awareness by sending weekly or monthly.

EMAIL MARKETING IS DEAD OR NOT ? FUTURE OF EMAIL MARKETING ?

IT all started in 1971 when a computer engineer Raymond Tomlinso sent the first email .

what might not seem as a very distant past is relevant in a rapidly changing technological environment 40years ago can be compared to a millennium ago.

Yes, email is old . But who said that old isn’t gold ?

According to a radicati report in 2015 the number of business and consumer email sent and received per day was over 205 billion , and in 2017 it will reach 269 billion and its is expected at expected to continue grow at on average annual rate of 4.4% over the next four year reaching 319,6 billion by the end of 2021.

WHAT IS THE FUTURE OF EMAIL MARKETING?

BETTER DATE AND PERSONALIZATION ARE THE FUTURE OF EMAIL MARKETING

Here are the same things you need to remember.

1. By 2023 there will be an estimated 4.3 billion global email users according to statista.

2. Since most users tend to look at promotional email in the same light as spam, future email marketing campaigns should aim to be more personalized.

3.Email marketing methods that make the message work more like a website are easily accessible on mobile devices will be more important. its hard to image a would without email more than 4billion people are expected to have at least one email address by 2023 making it one of the most common forms of communication on the planet with such a large user base it only makes sense that marketing teams of they to optimise to their intended audience inbox.

4. The key is properly managing email content that is educational and services the reader with helpful information and promotion email that leads to your product services .

As a the internet and how people access it shift with the advent of new device and standards it is important that your email marketing strategy reflect these changes to get a better idea of a what to impact , business news daily rescinded out to empact to get their insight on how email marketing will evolve in the near future.

1. Machine learning, AI and cloud based technology will change the future of email marketing as in most industries today machine learning and artificial intelligence are quickly becoming a major part of technology and have mode marketing automation a possibility tailoring messages to an intended audience based on customer data .

2. Personalization matters whether your email marketing strategy targets individuals or other business one thing remains certain: people want to feel like their specific needs are designed . consider your own email inbox for a moment . If you get an email that seems every promotion or unrelated to you . You are more likely to delete it or market it as spam than read it if you are creating an email marketing campaign you want to make sure your message passes that simple test.

3. Interactive email will more easily bridge the gap to a sale from the smart phone in our pocket to the specific internet browser we run tech companies are constantly trying to find way to dissolve the boundaries to a fluid user experience today email services are generally related to a specific application or web address dut email marketing expert beleving more interactive emails will take a the industry by storm in the coming years

“ the more interactive you can make something the more people look forward to using it “

by Zara Ameen CEO of CANZ marketing .

Such changes to the way email marketing campaigns are created would increase customer engagement and click-through rates combined with A1 technology. Lewis said users generated content into email dynamically creating more compelling storytelling and increased read and engagement rates.

4.Captiuating Storytelling will drive email marketing .

Everybody loves a good story and if yours small business has one your email marketing plans should reflect that .

Those show the prospect that we are up to date with the latest innovation and know tech well. Which reinforces our expertise which offers value to a wider demographic and building a strong customer in the funnel is a value added contest for new prospects and generally makes it as easy as possible for everyone to stay engaged without having to go into your sites .

5.Marketing emails should become compatible with mobile devices. Our world is it are a single connected in large part because of the miniature computer we carry around with us to our emails account. Social media network and personal data, Nearly everything and your brand post on the web should work on a smartphone to ensure that your omnichannel marketing effort doesn’t go to waste .

Responsive design email marketing campaign for mobile devices “will maximize device accessibility and user experience which will become increasing the gold standard.

Accounting for a smaller screen properly displaying your email in an app and marketing localization effort “will impact template design copy length and call to action and need to consider throughout campaign development.

TEN(10) BENEFIT OF EMAIL MARKETING

1.Unrivalled return on investment

2.Intantt impact

3.Reach a global audience

4.Easy to share

5.Easy to measure

6.Easy to get started

7.Drive revenue

8.Deliver targeted message

9.Reach an already engaged audience

10.Low cost

Email marketing is used by thousands of businesses of all sizes across the globe. Those who are unfamiliar with this method of marketing may not immediately understand why it is a So popular amongst companies in a variety of industries but there are ten reasons why email marketing is seen by many as the most effective marketing channel.