Fuel Your Passion..
By: Priyanjali Handa
Tags: Content Writing, Passion, Creativity, Content, Content Marketing

Pathway to Content Writing

Photo: Priyanjali Handa

“Great accomplishments start with great aspirations!” Being said that, career aspiration can be defined as the pathway in which one wants his/her career to follow. It helps define what one needs from the work done. In my perception, a career aspiration is different from a career goal and having said that, the former typically refers to a long-term career goal or dream for the future, instead of a short-term plan.

As part of my career aspirations, from the time I entered the World of Journalism, my fondness for expressing myself through writing evolved! During the initial days of college, we used to get a lot of write-ups as part of our subject assignments. Because of my building interest in writing, I used to enjoy writing these articles a lot! After some time, we were told to apply for internships in the Print sector for developing our portfolios and creating reports. I was lucky enough to get the opportunity to write for a reputed weekly newspaper wherein I wrote about listicle, health and food column. The one month of the internship was enough to make me realize about my hidden love for writing! That was the time I decided to look upon more into this field and grab as much knowledge as possible.

I applied for some online courses and had conversations with people in the field of writing to know things better and enhance my skills. In any field, learning from the basic is very important in order to achieve the ultimate goal.

As I learnt more about it, I got perplexed between the two terms; Copywriting and Content Writing. Is it a matter of confusion for you as well? I’ll help you out!

The greatest difference between copywriting and content writing lies in its objective. Copywriting is the art of selling personas on a brand or an idea to pitch the customers whereas Content Writing is the art of creating content which involves informing, educating or entertaining the target audience. Its major focus is ‘quality of the content’ no matter if it comes from a publisher or a brand.

As I needed to choose one path, I decided to inform and educate my audience with my content as sharing my opinions and experiences to inform and entertain people always give me immense happiness!

Being a part of various internships taught me a lot about the industry and helped in achieving a wonderful experience in the field of writing. When in writing, it is really important to decide what niche one wants to write for. However, deciding this was a cakewalk for me as I have been always interested in the world of Fashion.

Beauty and Skincare have always been my priorities and connecting these interests with writing is the best choice for me. A few months back I got the opportunity to work with a company that deals in fashion. It highlights the stories of the unsung personalities in the field of fashion and makeup. As it was a content writing job, my work was to transcribe their interviews into a story format for sharing the stories of these personalities with the people. It was a wonderful job as I got to know about these personalities and their journeys in detail. One such interview was of the former beauty editor of the Vogue Magazine, India. As I was writing about her journey and work, I realized that I could really relate to the interests she had in her childhood and that feeling was amazing!

Her job profile, being the beauty editor of a magazine and writing content for the same was exactly what I want to pursue in my future life. Surely, I put those extra efforts into writing her interview and learnt a lot about getting into the industry.

All these tips and suggestions made me more confident to start a great career in content writing. As my aim has always been to inform and educate people through my experiences, I decided to start my own blog that will talk about Beauty & Skincare. In my perception, one understands and learns more while working for oneself as a brand. Although, along with my personal blog I have done a lot of internships as well, I’m also focusing on the management and quality of my writing through personal blogging where I can write freely in whichever way I want.

Here are some visuals of my Blog:

But why content writing?

In addition to my intense love and passion for writing, I’m also aware of the fact that content writing has a major role in Digital /marketing. With the growing use of internet and technology, people are becoming more dependent in the online market. Due to this, content marketing is acquiring fame. Content Marketing provides information in the form of speech, writing and other arts and is mainly created to target the customer or audience. Every content writer makes use of creative ideas to be the voice of the brand for which they are working.

Importance of Content Writing in the Digital World

1.Offer Information to the Audience

2.Can be shared on Social Media

3.Helps in earning conversations and building brand awareness

4.Foundation for Digital Marketing Strategy

5.Improves ranking on Search Engine

With help from content writing, one can raise content that not only resonates with the target audience but elevates the brand as well. Increased audience retention is one of the main pros of content writing. When done correctly, it can generate a positive experience for the customers and the audience, and encourage them to return to the company or the brand.

Content writing can also increase the social media traction, especially in today’s time when social media is such an important consideration. Methods of writing as well as writing ways and styles have a lot of impact on the well-being of the brand.

For me, writing is nothing less than a passion but to do it in the best way, a complete research is required. If you are a writing lover as well, stay tuned for some amazing content from my side that would be really helpful for the aspirants of content writing.