LinkedIn Prospecting: How to Get New Leads and Expand Your Funnel
By: Susan Parker
Tags: Lead Generation, B2b Marketing, Linkedin Marketing, Linkedintips, Linkedin Automation

Do you know what sales prospecting is? It’s like sifting through a mountain of 760 million+ prospects to identify the most relevant prospects who are most likely to convert into sales. It’s like you’re a miner panning for gold or any other resource.

But is it easy? Like gold mining, it takes up a lot of time. However, it depends on your effort and approach.

If you’re a beginner, you might be wondering where to start. There are millions of prospects and finding the right ones needs a lot of effort. Sure, you can use basic LinkedIn filters, but they will give you very limited results.

That’s why there are LinkedIn automation tools to completely ramp up your prospecting efforts on LinkedIn.

B2B marketers and businesses are using the latest LinkedIn automation tools for sales prospecting, and they have experienced a healthier leads funnel than before.

Here we have compiled some search ideas to find your ideal prospects on LinkedIn because simple searching doesn’t cut it anymore.

Best Techniques to Use LinkedIn for Sales Prospecting

Technique # 1. Use Advanced LinkedIn Automation Tools

You might be using many strategies that involve manual prospecting, but these are not helping much to fill your pipeline with enough opportunities. The reason is that basic filters don’t give expected results. You get only limited results.

But even if you use the basic filters, you have to go through the profiles of thousands of prospects to figure out which ones are right for you. It’s a time-consuming and slow process.

Instead, you can use the best LinkedIn automation tools 2021 to find your ideal leads in a very short time. These tools come with advanced filters to help you reach your ideal prospects easily.

We recommend using LinkedIn Sales Navigator as it is the best tool for prospecting right now. You can find 2500 ideal prospects in one go. It costs around 99.99*/month/seat.

Technique # 2. Reach Out to Prospects in New Roles

Changing jobs is one of the most significant even in sales prospecting. When a person who is relevant to your industry takes up a new role, there are high chances that he/she will shake things up with a new product or service.

If you use the opportunity the right way, you can land yourself a new client. LinkedIn has great features in this regard, and it sends you a ‘Notification’ when someone in your connections has changed their role.

Using this technique, you can add a handful of the best prospects to your funnel.

Technique # 3. Target LinkedIn Groups & Events

Targeting relevant LinkedIn groups and events is by far the most effective way to do LinkedIn prospecting. If you want to target a specific audience, for example, B2B marketers, target LinkedIn groups and events related to B2B marketing.

You can join a recent LinkedIn event and filter out people who are relevant. Similarly, you can join relevant groups, participate in them, establish a great reputation and generate leads. To fully leverage the potential of LinkedIn groups, scrape its members using the latest LinkedIn automation tools and assign them to a personalized LinkedIn automation campaign.

Many B2B marketers are using LinkedIn automation tools to scrape ideal members and extract out a list of the most useful prospects.

Technique # 4. Scrape LinkedIn Post

Another great method to find your ideal prospects on LinkedIn is by targeting the posts with a high engagement rate.

On LinkedIn, you will find a number of relevant posts with hundreds of likes and comments. Most of the people who have engaged with the posts are of similar industry.

You can use the best LinkedIn automation tools to scrape LinkedIn posts. These tools can scrape 2500 profiles of the people who have liked and commented. There are high chances that you will find a great number of ideal prospects on the list.

Technique # 5. Use Personalized Content to Nurture Your Network

Finding prospects and building a network on LinkedIn is a two-way process. Just like you’re searching people using LinkedIn automation tools, others are also using techniques to find you.

To attract their attention, you should have an attractive profile. Post and publish relevant content that will get the attention of your network. They will share it on their feeds, and your profile and content will reach new circles, and ultimately you will have access to bundles of new prospects relevant to your industry.

Conclusion

Lead generation is a complex process, but the right prospecting makes it much easier to generate quality leads. There are millions of ideal prospects on LinkedIn waiting for you to reach out to them. All you need to do is to use the techniques mentioned above and the best LinkedIn automation tools to speed up the process and get more conversions.