10 Facts About Webinars
By: Everything Cj
Tags: Web, Live Streaming, Webinar, Streaming, On Demand

The first mention of the word webinar was in 1998 but it took a while for the word to catch fire.

So much that it wasn’t until 2008 that it made its way into the dictionary.

Spurn from online meetings

online meetings

It became a thing due to companies trying to use different online tools to hold meetings and communication of different forms.

Once the vendors of these tools realised they could benefit a few people with it, they knew the reach was bigger, much vast. From word of mouth and the potential and power of these meetings came about a web meeting or more known now as a webinar.

Popularity of webinars on the rise

Webinars Infographics

WebinarNinja is one such software and with all the modern info graphics such as above, you can really dig into the marketing effectiveness of a webinar. With such power and insight, the popularity of webinars is increasing year on year.

In 2018 alone, more than half of B2B marketers surveyed said they use webinars to distribute their content.

On-demand vs. Live

On-demand vs. Live

On-demand is where the webinar is available any time, while live is there and then.

On-demand is more popular for obvious reasons, as those who cannot be there can see it in their own time. For this reason, by having on-demand options it automatically increases your audience reach.

Hosting Midweek still most popular time

Midweek is Tuesday, Wednesday and Thursday. These are the days with the most eyes to bring.

If you think about it, Monday’s are always about catching up from Friday’s work or the weekend so attending a live event is not an utmost priority. On the other side of the spectrum, Friday is seen as a pack-up day, a day where unwinding for the weekend is starting. The last thing someone wants to do on a Friday is tune into a 90 minute webinar. Thus you have midweek as the most popular.

On-demand is different

On-demand

Unlike live webinars, with on-demand the attendee figures show uniformity across the week. One surprising point to note is the increased popularity on the weekend for on-demand webinars.

Average attendee figures

Webinar viewing figures can range wildly with some in the thousands and others as low as 10 for example.

On average, the most common range is the 10–200 view range.

Although it is not impossible though highly unlikely, running a webinar for thousands is hard work. It will need lots of planning and strategy, along with content and data to back up the webinar action.

Eyes of on-demand vs. live

Eyes of on-demand vs. live

Although the viewing figures are higher for on-demand, engagement is the opposite. A higher number of viewers will stay on in the live events versus the on-demand. This is generally to do with human psychology in that on-demand you can watch again if you get interested, while live is there and won’t be seen again. It is the factor of missing out. This leads to one point, which is known. Ensure your content is as engaging as possible.

Sales Impact

Sales Impact

Webinars are one of the best ways to generate quality leads.

Within a webinar there can be multiple points for contact and conversion. In the whole process, registration, reminder of event, complimenting for watching and on-demand recoding, there will be many places to consolidate leads.

Remember by just watching your webinar the viewer is engaged with some aspect of your content. The next step would logically be to get your sales team to turn the leads into sales ensuring value is provided throughout the process.

30–40% Attendance rate

Shocked? Surprised?

A 30–40% attendance rate is an impressive result.

If you think about the amount of times you have been sent emails to attend webinars, how many did you commit and follow through on?

Because of the nature of webinars especially with on-demand this is the way it is.

If you liked this piece why not check out some of my other pieces here.