marketing70% of the Digital marketer don’t know the Fundamentals of marketing?
By: Suresh Kumar K
Tags: Startup, Sales, Digitalmarketingstrategy, Digital Marketing, Marketing

Hello, this is digital Suresh

Today everywhere on youtube, coaching centres, online classes, offline classes explain only digital marketing. If you learn digital marketing you can earn lakhs of rupees but you have also knowledge of the fundamentals of marketing.

Initially, I also did the same mistakes that I don’t know the fundamentals of marketing. I learn basics in digital marketing later I learn advanced but I never learn the fundamentals of marketing.

Digital is one of the mediums through which marketing is done. So many people are perfect in SEO, social media, google ads, FB ads but they don’t have knowledge of the fundamentals of marketing.

According to my point of view, Marketing is the heart of the business. In every business, the heart is marketing.

Digital marketing has SEO techniques, Algorithms may be change but marketing never change because marketing is the root of the fundamentals of human psychology.

In this article, I explain the fundamentals of marketing

What is Law of marketing

Marketing is the delivery of customer satisfaction at a profit called marketing.

Everyone thinks that marketing is creativity but it is not true. Marketing is based on science.

how marketing is based on science? you raised the question in your mind. I am there to clarify your doubt.

Marketing starts before creating the products. It starts with understanding the customer and customers need that leads to creating a product that fits.

Marketing is also a game of perceptions. Product is rooted in reality. Never let marketing become more important than the product. A great product sells itself.

Marketing is about understanding your customer so well. If you develop a product or service based on customer needs then you don’t need to use marketing to sell it.it starts selling itself.

A great product converts your customers into brand ambassadors. Word of mouth marketing is the best channel of marketing ever.

Marketing is about sending the right message, to the right person, at the right time.

Marketing is not just selling the product to customers. It is also about keeping existing customers happy by communicating with them. So that they can retain customers for life.

Finally, you build trust with the target audience and also with a lot of people.

Three quotes are given by famous persons

“There is only one valid definition of business purpose: to create a customer.” — Peter Drucker

“Everything starts with the customer.” — Lou Gerstner, CEO of IBM

“Creating shareholder wealth is not the purpose of the business. It is the reward for creating customer value.” — Michael Tracy and Fred Wiersema in CFO magazine

Two main important things to remember in marketing

Word of mouth Marketing means to an end

Marketing means to an end

When you achieve a particular market position and also when you have a very good brand then you don’t need to do marketing continuously.

Example: Amazon, Google

Word of mouth

Word of mouth is very important to become the biggest marketing asset and product got selling itself. so until the customer point reach, you need to do marketing and after that, you can choose to do marketing.

Activities in the Marketing Process

First, we have to Identify the needs of customers that the company, customers can satisfy.

Design a Product that satisfies those needs — better than existing products.

Promote/communicate these benefits in order to motivate purchase.

Make the product available at the right place. so that exchange is facilitated

Marketing vs sales Concept

Marketing concepts

Starting point- Market

Focus- Customer needs

Means- Integrated Marketing

Ends- Profits through the satisfaction

Sales concept

Starting point- Factory

Focus- Existing products

Means- selling and promoting

Ends- profits through volume

Why we have to learn and master marketing

Marketing is the most valuable investment in a business because it gives direct returns. Everything else like production, manufacturing, HR, Accounting is an expense that doesn’t give immediate ROI.so marketing is the only way to get ROI.

Marketing is about communication, understanding economics, market and psychology. It is the subject that has been alive for 10,000 years for the future.

Marketing and sales are rooted in human psychology and no computer can create conversation, connection with humans.

Marketing cannot be outsourced completely to a marketing agency. The founder should be a marketer.

So understanding marketing is understanding business, you cannot do business without understanding marketing.

If you want to set your life in business. Three skills you have to know

1.marketing

2.selling

3.Traffic

Difference between Digital Marketing and Traditional marketing

Digital marketing

digital marketing is using digital channels such as websites and social media as tools for marketing communication.

2. digital marketing uses digital media, such as social media or websites.

3.When you Advertise reach global

4. Target specified

5. Price is not expensive

6. Results guaranteed

Tradition Marketing

Traditional marketing on the other hand involves traditional channels, like billboards and printed media. traditional marketing uses traditional media like magazines and newspapers, TV and radio.

3 .When you Advertise reach limited to the area

4. Target is not specified

5. Price is very expensive

6. Results not guaranteed

If a product is generic with a very wide targetting then TV ads can reach millions at a low cost.

However, if you want to reach a wider set of audiences and if your product is more generic then you need to use tv, radio and newspaper.

Digital marketing is not the future and it is not the only way to do marketing.

Digital marketing is the best medium to reach the affluent English speaking population in India with spending power which is around 100 million users.

One Disadvantage of traditional marketing is that you cannot personalize the communication, you cannot do deep marketing, you cannot do natural sales.

So this will very difficult and whenever you are selling low-end consumer-grade products then you can use traditional marketing to reach out to people.

CATT Marketing Funnel

There is one formula to earn more money

Wealth = n^CATT

where n is a niche, C is content, A is attention, T is trust, T is a transaction

CATT is the framework of the individual user goes through in different stages. There is niche, content, attention, transaction.

so, try to focus on your niche, more on content and pay attention, transactions.

Integrated Digital Marketing

digital marketing everyone does content marketing, SEO, social media, paid advertising, email marketing but they don’t get enough results.

According to the diagram, content marketing at the Centre then you drive attention to the paid advertising, SEO, social media and then you will build trust using email marketing and then you go ahead and transaction with them which is sales and conversion. So this how real-time works.

An integrated digital marketing framework is how you execute it because you will have people at all the stages of the funnel all the time. They will people build trust, they will transact with you, people will attract with content such as social media, paid advertising.

When you put CATT funnel is very linear and the way CATT funnel is executed through integrated digital marketing.

Personal branding

Personal branding is very important to get a first impression. Make it one that will set you apart, build trust and reflect who you are.

People want to hear from people like word of mouth, not from brands.

Jeff Bezos, the founder of Amazon, quoted as “Your brand is what people say about you when you’re not in the room.”

A personal brand becomes an influencer and a brand ambassador for the companies that they run.

disadvantage

A personal brand cannot be invested in and it cannot be sold.

You cannot afford to be shy if you have a personal brand

If you’re a private person a personal brand might not be the right choice for you

Advantage

A personal brand can give rise to many brands from his /her influence.

You can establish the like, know and trust factors faster

People like to do business and buy from real people

Evolution of personal brand

Learn: learning is one method to understand the subject. learn a new skill through concepts, facts and procedures. Understand the concepts. Remember the facts and daily practice the procedures.

Work: put your new skill to work. Go from practice to implementation. Implementing it in the real world will give you better results.

Blog: write about what you have learned and experienced through your work. from blogging you can more information.

Consult: Now, you have a personal brand through your blog, have work experience and have learned fundamentals, start consulting with other businesses. you can charge a fee for consulting.

Mentor: Mentoring will help you scale your understanding to a whole new level.

Startup: startup your own product or services business with the understanding that you have developed about the market, the problems and your own skills.

Conclusion

So understanding marketing is understanding business, you cannot do business without understanding marketing.

Finally, if you understand marketing very well then Digital marketing easy.