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5 Skin Care Products Found In Your Kitchen
By: Ashi Trivedi
Tags: Natural Skin Care Tips, Skin Care Products, Skin Care Tips, Skincare, Natural Skin Care

Photo by Coline Haslé on Unsplash

Everyone dreams of beautiful and healthy skin. Modern times have brought into the world the need for skincare. However, the majority of products available in the market are chemical-based. They may cause an eye infection, trigger premature aging, gradual change in complexion and discoloration, etc. These products are expensive and everyone cannot afford them. Hence, today I will tell you the importance of skincare. Moreover, I will tell you about natural products which you can easily find in your kitchen.

Benefits of a daily skincare

It prevents aging.

Improves your mental health.

Save your money.

Your self-confidence will get a boost.

Your skin will look more youthful.

Five natural products found in your kitchen

Photo by Noah Buscher on Unsplash

The very first product which I will give priority is Aloe Vera. The aloe vera plant is very water-dense so it prevents dehydration. It moisturizes the skin and avoids sunburn, reduces infection and acne, lightens blemishes on the face, etc. Next up is lemon or you can use tomato also. These two products are filled with Vitamin- C. It is an antioxidant that reduces skin damage and aging. Due to its high pH levels, it can decrease oil on the skin and reduce inflammation. Moreover, it helps skin lightening. The next one is honey which is nature’s most healthy gift. If you are suffering from oily and acne-prone skin, honey is your solution. It keeps the skin moist but not oily. Ice is a tremendous cooling product that cools down your skin cells and gives a revealing appearance. It prevents dark circles and by applying it over your eyes you can relax your eyes, it benefits them too. It reduces oiliness and sunburn too. It makes your skin glowy. Milk is one of the most healthy skincare products. The well-known skincare expert country’S south Koreans’ often use it in their skincare routine. It is a natural cleanser. It boosts skin glow and prevents aging.

Photo by Drew Graham on Unsplash

These are some affordable and natural products available in your kitchen. Try them and see the difference.
Acne and its treatment
By: Aayesha Ansari
Tags: Skin Care Products, Beauty Tips, Ance, Skincare, Beauty

Acne and its treatment

Acne and its treatment

Acne is a menace. However, it’s not something that cannot be tackled. There are loads of acne skin care products around. We can classify acne skin care products into 3 broad categories:

* Preventive or general acne skin care products

* Over-the-counter, specialized acne skin care products

* On-prescription acne skin care products.

The general acne skin care products are the ones that are used as acne-prevention measure. These include cleansers, make-up removers and similar products that help prevent acne. In the real sense, these acne skin care products are just those that should anyway be part of your daily routine. However, some of these are more oriented to act like an acne skin care product. These acne skin care products act against the causes of acne e.g. limiting the production of sebum/oil and preventing clogging of skin pores. Basically, these acne skin care products prevent the oil from getting trapped in pores and hence hamper the growth of bacteria that lead to acne. The general acne skin care products also include exfoliation products like skin peels. These work towards removing dead skin cells, hence reducing the possibility of pore-clogging and bacteria development.

Then there are specialized acne skin care products that are available over-the-counter i.e. without the need of a prescription. These include products like vanishing creams which extract the extra oil from the skin. Most of these acne skin care products are based on benzoyl peroxide and salicylic acid, both of which are the enemies of bacteria (and hence acne). You should start with a product that has lower concentration of benzoyl peroxide (e.g. 5%) and see how your skin responds to it. Alpha-hydroxy-acid based moisturizers are also popular as acne skin care products. You might have to try a few, before you zero-in on the acne skin care product that is effective for you. If nothing seems to work, you should contact a dermatologist.

On-prescription acne skin care products are the ones that are prescribed by a dermatologist. This can include ointments that can be applied on the affected area or oral antibiotics or just any topical treatment. Dermatologist could also suggest a minor surgical procedure to remove the contents of pustules. However, never try to squeeze or do this by yourself, it can lead to permanent damage of your skin. Your doctor could also prescribe a hormone-based treatment (since hormonal changes are also known to cause acne). Such acne skin care products are known to be very effective in some cases.

So, with all those acne skin care products, tackling acne is not that difficult.

Also you can use Acne Removal
Is My Skin Dry or Dehydrated?
By: Kristine Oh
Tags: Hydrating, Skincare Tips, Enhances Skin Hydration, Skincare

Important Difference Between Dry Skin and Dehydrated Skin…and why you need to pay attention!

We often use the words “dry skin” and “dehydrated skin” interchangeably, but there is a big difference. Dry skin is a skin type that lacks oil and dehydrated skin is a skin condition that lacks water. Dehydrated skin is a condition that affects all skin types. Knowing the difference can target the treatment for better skin care.

DRY SKIN

Dry skin is a skin type that you were born with and it is characterized by a lack of oil in the skin. Skin needs oil to retain moisture and to build a strong barrier, without it, skin often feels rough, irritated and can be flaky. The lack of oil can cause an abnormal skin barrier function and leave you with red, inflamed and very itchy skin. Dry skin is noticed more in the areas near the eyebrows and around the corners of the nose and mouth.

If you have dry skin, avoid taking a hot shower. While a hot shower may feel good, it can break down the skin barriers that keep moisture in. Click here to learn how to wash your face the correct way. Don’t forget to apply moisturizer immediately after every shower or face wash as it traps existing moisture in your skin.

DEHYDRATED SKIN

Dehydration is a skin condition that anyone can experience regardless of skin type. Dehydrated skin means that the top layer of skin doesn’t hold enough water. It is caused by a number of factors, but the most common are weather, environment, diet, and caffeine consumption. Dehydrated skin often feels tight, looks dull in the mirror, and you may notice more exaggerated wrinkles.

You can also have an oily AND dehydrated skin. When skin is dehydrated, it creates more oil to make up for the missing water. This can cause breakouts, irritation, and dry patches.

A great way to tell if your skin is dehydrated is the pinch test. Pinch a small amount of skin on your cheek, hold for a few seconds. If it’s wrinkling with gentle pressure instead of snapping back, your skin is desperate for water.

Do I need Moisturization or Hydration?

Both! If you want your skin to look and feel its best, you need to both hydrate and moisturize.

Hydrating ingredients will add water to the skin while moisturizing ingredients build up a skin barrier to keep moisture in. If you’re hydrating and moisturizing, use a hydrating product first and then take the steps necessary to seal that moisture in.

When you choose your skincare product, here are the ingredients to look for.

Both Hydrating and Moisturizing

Hyaluronic acid

Ceramide

Hydrating for dehydrating skin

Glycerin

Cucumber

Aloe

Honey

Moisturizing for dry skin

Nut or seed oil

Shea butter

Plant oil, rose hip or tea tree

Last but not least, drink enough water! Keeping your body hydrated with lots of water is always a good place to start when dealing with both dry and dehydrated skin.

Resources:
Makeup and Its Tools
By: Krik Cameron
Tags: Women, Makeup, Women Fashion, Skincare, Womens Health

An estimated 44 percent of American women do not like to leave their homes without makeup on. Research shows there are two primary reasons why women wear makeup:

Camouflage — Women who are anxious and insecure tend to use makeup to appear less noticeable. Seduction — Women who want to be noticeably more attractive tend to use makeup to be more confident, sociable, and assertive. Makeup Tools are as important to the makeup application as the makeup itself. These tools include brushes, brush shampoos, sponges, combs, wands and pencil sharpeners. The cosmetic products will only look as good as the tools used to apply them, so investment in quality cosmetic tools is necessary. Those 44 percent of women believe that if they show their natural, untouched face, they won’t be able to accomplish either of those things, and they will be treated differently. It turns out there is some science to back up the fears driving them to wear makeup every day.

Women have it drilled into them from a young age that to be successful in everything, from dating to job interviews to forming friendships with other popular girls, they need to be pretty, and the basis for that isn’t entirely cultural. It may not be fair, but according to the Association for Psychological Science, attractive people are treated more favorably in every area of life, from dating to jobs to criminal trials.
What I should have recognised about myself a long time ago and perhaps you should too
Tags: Entrepreneurship, Entrepreneur, Skincare, Startup, Beauty

What I should have recognised about myself a long time ago and perhaps you should too somesmallmagic Sep 3·2 min read

Over a curry that went slightly wrong (I can say that I cooked it) and some wine with friends of a Wednesday evening, the long suffering topic and soul searching topic of what are we DOING reared a discontented head. In doing so, it reignited a fire that has burned in me (and maybe you) for quite some time. The late 30s urge to break out of the 9–5 (or 7–11) treadmill-for some-ratrace-for-others of working for someone else. Or something else. Or some Corp else.

Full time worker, wife, mother of two and a dog and desperately trying to exercise, cook healthy food and (occasionally) see friends is too too much to fill the days but an extra project on the side is beckoning. And it’s been a topic with which to bore my husband for years. To tears. But the start of a new term it is, and I’m peering over the edge of the precipice. I’m going to have a crack at doing my own thing on the side in evenings and weekends. I wonder whether this will be it or whether it will be idea 3 or idea 4 down the line that works – but nevertheless, I’m giving it a whirl.

So I start my learning on how to build a startup on Monday. And I’ll fit it in around the core job and family and friends and life because, currently, there is an easy-to-recognise-as unsustainable level of enthusiasm about the venture. And I wonder if you can ever feel quite this level of enthusiasm (or naivety) about working for someone else….

The venture, people, is skincare. Organic, natural, oils and butters grown and pressed in England wherever possible, sustainable, using the plants and materials that are grown in Worcestershire, Herefordshire and Shropshire, (where I live and near) and from our woodland, Hungry Dene. Wild roses, charcoal, hazelnuts, oakmoss and so forth. So wish me luck. It may (will inevitably) be a long journey but most people overestimate what they can do in a year and underestimate what they can do in ten apparently. So see you in ten. Cross your fingers for me. And maybe volunteer to test some skin cream.

Follow on Instagram @somesmallmagic

#trickiskeepbreathing #entrepreneur #solopreneur #needamentor #herefordshire #worcestershire #shropshire #restorative #skincare #organic #sustainable #natural #hungrydene #woodland #madeinengland #uk #beauty #wishmeluck #tenyearplan
NUImpact Vertical Series: Combatting the Opioid Epidemic
By: Mason Fitzpatrick
Tags: Drug Addiction, Impact Investing, Change, Healthcare, Opiod Epidemic

On Wednesday, February 19th, NUImpact hosted the second event of our Industry Vertical Series: Combating the Opioid Crisis. In collaboration with Vital — Northeastern’s healthcare entrepreneurship organization — this event focused on the opioid epidemic as it relates to the Greater Boston Area. The goal was to bring students from various disciplines and backgrounds together to learn about current efforts to address the crisis and to brainstorm possible solutions from multiple perspectives. Over 2,000 Massachusetts residents die annually as a result of opioid overdoses, disproportionately those of lower socioeconomic status, making this an incredibly important discussion.

Infographic by the United States Department of Health and Human Services

Jennifer Tracey, Director of the Mayor’s Office of Recovery Services, gave a detailed presentation on the history of the opioid epidemic, the communities most affected, and what her department through the City of Boston is doing to meet this challenge. Her office is the first municipal recovery office in the United States and employs an impressive array of innovative interventions bolstered by the 70 million dollars Boston has spent fighting the opioid epidemic.

The principle bridging all of these initiatives is harm reduction, defined as, “public health policies designed to lessen the negative social and/or physical consequences associated with various human behaviors, both legal and illegal.” The office employs a team of outreach workers who canvass at-risk neighborhoods to help individuals access care, meeting those suffering from addiction in areas they’re comfortable. They operate an Engagement Center, where individuals can spend time, speak with professionals, and seek care on their own without stigma. They offer comprehensive testing and treatment and provide tools to minimize opioid deaths such as Naloxone and needle exchanges. The primary goal is to minimize death and suffering — to rehabilitate patients, rather than punish them. This strategy has been empirically evidenced to be much more effective, but it has been difficult for governments and public health organizations to align completely due to cultural attitudes around addiction.

Following this, students broke into groups to discuss and brainstorm potential interventions and innovations. Four examples from the Greater Boston Area were provided as examples, each with various strengths and weaknesses. Key takeaways these groups found were that:

It’s not enough to develop cutting-edge technology without addressing root causes and ensuring accessibility for the most vulnerable populations. It’s important to involve communities in the process and “meet people where they are”. It’s important for the innovation to be financially sustainable and scalable to be effective long-term.

These lessons are applicable to the diligence NUImpact does in the healthcare vertical, and give students a more robust lens through which to analyze the opioid epidemic and what’s being done about it.
Making Ethical Investments With Ethic
By: Alexander Gornyi
Tags: Impact Investing, Social Investment, Fintech, Startups, Ethic

In the distant fifties, Americans would save for old age by buying shares in Ford or Coca-Cola. On average the approach worked better than keeping money under one’s mattress. Unfortunately, sometimes companies would suddenly go bankrupt, turning their shares into nothing. When a certain pensioner was left without a quarter in his savings, statistics and references to the “average” gave little comfort to him.

The problem was solved with the advent of ETF funds — now hundreds of real companies could be present in one ticker symbol. In a couple of clicks, the final investor can buy a micro-share, for example, in all US technology companies. One or two of them will certainly go bankrupt, but this is just a couple out of hundreds — a drop in tenths of a percent. For ETF owners, statistics work; they do not suffer from the problems of individual companies. On average for them, everything is growing.

It proved to be almost an ideal choice for all lovers of passive investments. One and the same set of ETFs suits the goals and no-risk preferences of tens of millions of people. One out of twenty standard sets satisfies just about everybody.

It was the millennials who spoiled it all. A modern investor wants from investments not only a good ROI but also social responsibility, and everyone understands it differently. One person does not invest in companies without equal representation of women in management, another supports founders from ethnic minorities, yet another cares about the climate. And it’s not about a bunch of geeks, Bloomberg writes about tens of percent of such an audience. Their wish-list is endless, requirements can be combined, and naturally, no ETF satisfies them.

But these are the very requirements that #startupoftheday Ethic is dealing with. Its analysts marked all the companies according to the main moral criteria and now assist financial consultants to cater to the needs of the modern customer. The user enters the tool and ethical requirements, and at the output receives portfolios like “S&P minus 40 wrong companies” or “NASDAQ with these 50 exceptions,” all ready to be purchased in one-click. The formal results of such investments have not yet been tested even by a single crisis, but in a growing market, they are growing no worse than any others. Ethic even claims that they do better than others — ethical companies allegedly make good money. However, no concrete figures are given.

In the July round, the startup raised $13 million.
Meet the 48 Exceptional Startups Taking Part in Impact Collective 2021
By: Impact Collective
Tags: Impact Investing, Impact Collective, Accelerator, Accelerator For Asia, Venture Capital

Meet the 48 Exceptional Startups Taking Part in Impact Collective 2021 Impact Collective Follow Sep 7 · 3 min read

Impact Collective holds an on-boarding call on September 6, 2021, and officially kicked offed the program.

Congratulations to 48 Impact Makers who have been selected to participate in a 10-week virtual investment & acceleration program!

Over the course of 2 months, we received hundreds of applications from impact-enthusiastic teams from 39 countries. The startups were tackling the most pressing economic, societal, and environmental issues in the world with their innovative solutions in areas including agro climate, green packaging, food waste management, circular commerce, ed-tech, wave energy, and digital healthcare.

During the review process for Cohort 2, we received over 470+ votes from 70+ Experts through the Impact Collective Platform. Our Experts and Impact Collective Review Committee were truly amazed and inspired by the amazing solutions and projects submitted.

We express our gratitude to all the startups that have applied for the process and encourages them to keep the spirit in trying to create a positive impact to reach the SDG goals.

Without further ado, here are the 48 Impact Makers from 13 countries for Impact Collective’s 2021 Cohort 2!

♻️ Circular Economy and the Future of Waste Management

Arises (India)

EMBIOME (South Korea)

Fluid robotics (India)

Khaloom (India)

SWAP (Bangladesh)

Waste4Change (Indonesia)

RecyGlo (Myanmar)

Moreloop (Thailand)

👩‍💻 Digitalization for Equal Opportunities for All

Komerce (Indonesia)

OHFA Tech (South Korea)

PriyoShop (Bangladesh)

Schoolbus (South Korea)

SOVORO (South Korea)

Veda App (Nepal)

ChatGenie (Philippines)

🤖 Future of Work and Economic Growth

EntryLevel (Australia)

HandyMama (Bangladesh)

Socialgiver (Thailand)

Cariber (Thailand)

The Green Collective SG (Singapore)

Ghost Kitchen Bangladesh (Bangladesh)

🌿Green Energy and Environment

DeyHaat Energy (India)

INGINE (South Korea)

Powertree (India)

Sealog (Indonesia)

CarbonClick (New Zealand)

Tectonus (New Zealand)

Abivin (Vietnam)

Hydroquo+ (Bangladesh)

🏥 Inclusive Health and Quality of Life

Amuse (South Korea)

Benefeats (South Korea)

BIOVIT (South Korea)

Mabo (South Korea)

PillTech (Cambodia)

TapEffect (Cambodia)

Todo Works (South Korea)

Torchit (India)

Ooca (Thailand)

Garv Smart Bio Toilets (India)

🌽 Sustainable Agriculture and Food

Go4Life (India)

Hillsbazar (Bangladesh)

Khamar-e (Bangladesh)

aQysta (Nepal)

MAYANI (Philippines)

Coast 4C (Philippines)

Insect Feed Technologies (Singapore)

Happy Grocers (Thailand)

Agridential (Vietnam)
Snacking 2.0: Saving the planet, one Snack at a time.
By: Five Seasons Ventures
Tags: Impact Investing, Plant Based, Snacking, D2c, Venture Capital

Snacking 2.0: Saving the planet, one Snack at a time.

By Judith Camarcat & Saskia Hoebée

The Nu Co: the next generation snacking company tackling the confectionary industry’s 3 key challenges: sugar, plastic, and CO2 emissions

One need only look at today’s snacking incumbents fighting over the likes of Eat Natural, Grenade, Perfect Snacks Bars — and other healthier versions of the once blindly consumed sugary snacks — to see that this $188Bn global market[1] is undergoing a revolution! Not only do the ever more demanding modern consumers (millennials and Gen-Z ahead) snack more than ever, they now also crave snacks that make them feel good[2] through a combination of nutrition, functionality, sustainability, and indulgence.

Why the Nu Co Caught Our Appetite

With cocoa among the top 5 contributors to CO2 emissions, we at Five Seasons Ventures were convinced that chocolate was the right platform to build an impactful snacking brand and have been on the lookout for the gem that could deliver on sustainability and health promises without losing out on taste and convenience (because we all know that taste is King in food, and convenience is Queen, especially in the impulse-driven snacking category).



The Nu Co caught our appetite due to its unique positioning tackling the confectionary industry’s 3 biggest challenges: high sugar content in products, high plastic consumption (due to pre-portioned snacks size), and the negative impact cocoa (and other key ingredients such as sugar) has on CO2 emissions. And extra bonus points: they manage to sell about 30% of their products online, something that we have never seen in snacking before.

Chocolate is just the start: Building a Snacking Platform

The Nu Co flagship products, its chocolate bars, rely on 65% less sugar than your average snack bar and are enhanced with healthy fats thanks to omega-3 and amino acids-rich hemp seeds and nuts. These build up your anti-inflammatory system and improve muscle building, all the while offering long-lasting satiety. Eating chocolate without the guilt… sounds like a dream come true….?

And things get even tastier because chocolate bars are just the beginning. The company today has 3 product lines that are all challenging a popular sweet snack with a better alternative: Nu+Cao (the chocolate, our favourite), Nu+Move (fitness food, including vegan protein bars), and Nu+Flow (functional food, like seed bars). The team continues to add new flavours and SKUs within these lines and, on top of that, creates trendy seasonal products (like the sustainably sourced easter bunny that sold out in 2 days). Keep on snacking!
About Mercy Corps Ventures
By: Mercy Corps Ventures
Tags: Impact Investing, Climate Resilience, Financial Inclusion, About Us, Venture Capital

About Us

Entrepreneurs around the world are deploying disruptive business models and transformative technologies to solve the biggest challenges of our time. Simultaneously, we believe that the next generation of highly-scalable and commercially successful startups will evolve in emerging markets to confront these challenges. However, they are often undercapitalised and don’t have access to the resources they need for their ventures to survive.

We’re an impact-first, early-stage investor, using catalytic capital and targeted support to fuel startups growth and help them realize their vision. Founded in 2016 as the venture capital arm of global development agency, Mercy Corps, we’ve supported 30+ ventures to scale and raise over $100 million in follow-on capital. Our portfolio centers around solutions that build climate resilience and financial resilience, so that people living in frontier markets can withstand disruption, plan for the future, and thrive. Through targeted support, strategic collaborations, and insight sharing, we further catalyze the ecosystem towards smarter, more impactful investments.

We’re relentlessly focused on accelerating a future where people and communities are resilient in the face of climate change and have agency over their own financial future.
Marketing Strategies To Steal From Gen Z Depop Entrepreneurs
Tags: Gen Z, Depop, Public Relations, Gen Z Marketing, Marketing

Marketing Strategies To Steal From Gen Z Depop Entrepreneurs

Four marketing tactics used by Gen Z Depop entrepreneurs to grab the 💫short💫 attention spans of our emerging demographic baileydonahue Mar 8·7 min read

It’s Just Jhordan on Youtube.

If you’re over 25, chances are you don’t know what Depop is. If you’re under 25, it’s like, the coolest way to shop. Here’s a quick rundown — Depop is a fashion marketplace app that has gained explosive popularity over the last few years for youth 24 and under — namely, Gen Z. The platform UX is very Instagram-esque. It offers users the ability to private message, the visual appeal of photo feeds and an explore page, as well as social metrics such as likes and followers. Depop might also be so appealing to Gen Z because reselling is sustainable consumerism, one of the core values of our generation.

Most teens and young adults are amateurs just looking to make room in their closets for quick cash, while others have turned their Depop hustle into a for-profit business. Top Depop sellers are even making six-figure incomes and building social media careers off of their success.

With Gen Z's buying power topping $140 billion, we’re clearly making our unique mark on the global economy — and not only as consumers but as entrepreneurs and trailblazers of a globalized, digital economy. Depop is essentially the epitome of Gen Z consumerism. Since our habits and behaviors are the future, it might be time to start looking at how they could affect you and your business.

So, here are four marketing tactics used by Gen Z Depop entrepreneurs to grab the 💫short💫 attention spans of our emerging demographic.
Updates from Maker’s Mark, Tres Agaves, The Lowell & More
Tags: Agencynews, Public Relations, New York City, Agencylife, Pr

Two great placements for Maker’s Mark this week.

Maker’s Mark is spearheading environmental efforts at the distillery, hiring Jason Nally as environmental champion of the spirit brand. Read more here.

Maker’s Mark Wood Finishing Series 2019 Limited Release: Stave Profile RC6 was featured in Bourbon Pursuit’s Whiskey Quickie 60 second review. View the video here.

Tres Agaves was mentioned in the following articles for its National Margarita Day festivities, in collaboration with Broken Shaker at the Freehand Hotel. View the media placements below.

NYC.com — National Margarita Day: Tres Agaves x Broken Shaker

Pulsd — National Margarita Day at Broken Shaker

City Guide NY — Holiday and Specials in New York City This Week

The Lowell was mentioned in Redbook’s round up of the best staycations in each state for New York. The article highlighted The Lowell’s wood-burning fireplace offer and the prime Upper East Side location. Read more here.

Halekulani was also mentioned in Redbook’s round up of the best staycations in each state. Haleakulani was noted for their authentic experiences, such as “The Secret of Spearfishing” here.

Frolic Hawaii’s article will have you craving Valentine’s Day sweets all over again. The edible heart-shaped box of chocolates and raspberry and yuzu chocolate bonbons from Halekulani Bakery and Restaurant were mentioned here.

La Mer at Halekulani was ranked №53 on OpenTable’s list of the 100 most romantic restaurants for 2020 here.
The brand of Nespresso
By: Bianca Konstantinidou
Tags: Public Relations, Coffee, Nespresso, Betty Tsakarestou

Nespressos Logo. Image found on: https://www.campaignlive.co.uk/article/nespresso-goes-big-sustainability-credentials-new-global-campaign/1444266

For the course of “Introduction to Advertising and Public Relations” a course by our professor Mrs. Betty Tsakarestou as brand ambassadors we chose to focus our research on the brand of Nespresso, one of the largest and more successful luxury coffee brands of Nestlé which is the parent company. Nespresso is a coffee brand that has built its reputation based on the high quality of it’s products and excellent service as well as it’s ecological mentality and celebrity endorsement to display and promote the company’s products.

It all started in 1989 from Luiggi Bezzera’s espresso coffee concept that Nestle founded Nespresso with two espresso machines and four coffee varieties. The main goal of the company is to deliver high quality espresso and building long-lasting relationships with its customers as well as a sustainable business growth. Nowadays, having corporate headquarters in Lausanne, Switzerland, Nespresso is present in over 76 countries and counts over 13,500 employees worldwide with more than 700 boutiques. The coffee beans are harvested from the best coffee-growing regions in the world like Brazil, Guatemala, Colombia and are 100% sustainably sourced and can vary from a smooth, light blend to a more intricate and robust roast.

Nespresso Coffe Origins and types. Image found on: https://www.nespresso.com/gr/en/coffee-origins

In terms of its audience Nespresso aims to satisfy its customer’s needs on various platforms and is keen on developing a personalized service with its clients. Coffee lovers can contact a coffee specialist through the e-commerce website, a Nespresso Boutique or the Customer Relationship Center and create a membership that caters to their preferences and needs. Anyone can visit one of Nespresso’s boutiques where customers can purchase Nespresso machines, accessories and capsules and live a unique experience while learning more about their favorite coffee from one of the company’s experts.

Nespresso Boutique in Kolonaki Athens, Greece. Image found on: https://www.bestofathens.gr/guide/place/shopping/nespresso

In the next article we will review and analyze the main marketing techniques that Nespresso utilizes to promote its products and also share the information from the interviews we conducted.

Stay tuned for more!

Professor: Betty Tsakarestou

“What Else?” Team: Theodora Trapezonta Έλενα Μπάκουλα Anastasia Goutou Δώρα
How the North Face proved that not all PR is good PR.
By: Nicholas Siebers
Tags: Public Relations, Wikipedia, The North Face, Marketing

Brazilian ad agency creates a PR nightmare for the North Face

Photo by Chris Benson on Unsplash

If you have heard the names “North Face” or “Wikipedia” in the news recently then you may already know what happened. The Ad Agency Leo Burnett Tailor Made, with approval from the Brazilian sector of recreational apparel brand the North Face, gamed Wikipedia in order to get North Face sponsored images to the top of the Google images results. In the so-called “top of images” campaign, Leo Burnett brags that they had done “what no one has done before.” They also claimed that they paid nothing by collaborating with Wikipedia on the project. All these claims came in a video produced by the North Face.

Wikipedia Reacts

Soon after the video was released, Wikipedia released a statement not only denying any collaboration with the North Face, but also condemning the actions of Leo Burnett and the North Face. “They have risked your trust in our mission for a short-lived marketing stunt,” wrote Wikimedia (the parent group of Wikipedia) on their site.

Fans of Wikipedia also took up arms on social media, demanding that the North Face pay reparations to Wikipedia in the form of a donation. The North Face has since tweeted out an apology: “effective immediately, we have ended the campaign and moving forward, we’ll commit to ensuring that our teams and vendors are better trained on the site policies.”

But Did it Work?

There is a saying that “all PR is good PR.” The idea is that if you are in the news, people will hear about you. Some claim that any notoriety is good, but the North Face has given us some pretty solid evidence to the contrary.

Since the “wiki stunt”, the stock price for VF (the parent company for the North Face) has dropped nearly 10 dollars to 81.88. The lowest the company has been since January. It is yet to be seen how the increased media placement will affect long-term sales numbers. According to numbers from SpyFu.com (a website tracking service), organic traffic to the site has not been impacted by the campaign.

This leads me to believe that although they have been in the news a lot recently, due to the negative nature of the story, all they are doing is driving traffic to news organizations while hurting consumer trust in their own brand.

Perhaps only good PR is good PR.
When life gives you Limes…
By: Marina Chatz
Tags: Panteion University, Advertising, Athens, Public Relations, Lime

When life gives you Limes…

Lime made its grand debut in Greece in December 2018 in Thessaloniki. By January 2019, scooters appeared everywhere around the centre of Athens. Everyone was talking about them on tv, on the internet, in the streets. It became a legend right before it became a huge controversial issue. However, besides all the people who tired to bring lime down, half a year later the scooters are still around and thriving. Though the arguing has toned down, lime scooters still have regular users as they are convenient, fun and eco-friendly.

But why lime?

We chose Lime, because it is a service that we use and appreciate ourselves. That was our priority: to find a brand that we are familiar with and that we look up to, so that we could support it to the fullest. Another important factor for us was to share similar values and beliefs.

We chose Lime for it’s innovative, affordable and easy to use services. Convenience and safety are key factors in this amazing experience.

As a team we are interested in environmental issues and we prefer to use companies that care about the environment as well. Therefore, Lime was the perfect choice. The scooters are electrical with recharching batteries and the philosophy of the company is to bring an alternative eco-friendly way of transportation to big cities.

But Lime is not just about the environment, it is also about the people: job opportunities are offered to any local citizen where lime is available. These are called “the Juicers”. Furthermore, a diverse workforce is just what lime believes in, and so do we.
Simple Guide to Luxury Stationery
Tags: Online Stationery Store, Scented Candle For Home, House Of Sasha, Scented Candles, Home Decor

In today’s world, where everything is turning into an electronic wonder, there are few souls that still crave for the smell of paper and the sound of affectionate words. There are still few people around who value stationery more than any digital app. We all know that no matter how fancy an app would be, luxury personalised stationery has always charmed you into buying it. Stationery is one of the things that never really goes out of fashion; it only entirely depends on the person’s preferences and requirements. It is extremely important for working people as they need a number of pens and diaries and many other items. It is also important during the time of weddings and engagements. People generally don’t use formal invitations by email, which is why they opt for paper stationery and printed cards. Apart from wedding cards and other greeting cards, luxury stationery also includes personalized pens and pencils that make for the perfect gifts for anyone and everyone.

Are you looking for a birthday gift for a friend or relative? How about opting for a beautiful and elegant pen? If you’re looking for something for kids or teens, there is wide range of options available in the market. From compass boxes to writing material to fancy diaries to everything that is ideal in the world of stationery, there are online stores that have everything that you’re looking for.

When it comes to buying gifts for your boss or colleagues, you could go for something that could be helpful in the office. Something to decorate their office desk or some sticky notes for them to note down things. You could also opt for fountain pens; they make for a great gift and look absolutely elegant and corporate. These pens are available in wide variations, which is why you can choose the one that goes well with the receivers’ taste and preference.

If you’re looking for affordable gifts, choose something like a scented candle for home or a showpiece that would either remind them of you or simply add fortune to their life. They are quite affordable and undoubtedly look classy and charming.

Other than these, the luxury stationery category also includes customized notebooks of all sized, letter writing pads with unique signature customizations and calendars with memories or positive quotes printed on them. You could also opt to buy home decor and accessories online. The market is huge and the collections are uniquely alluring, so much that you would want to buy everything that is available there.

If you really wish to gift your loved ones something unique and irresistibly beautiful, you can blindly opt for something from the wide range of luxury stationery items available in the market. They not only make for unique and impressive gifts but also prove to be extremely helpful in the day-to-day life. Plus, they are sure to be remembered and cherished by the receiver for a long, long time.

So, explore exciting options online and in your nearest stores and go crazy with all the exclusive stationery available.
Home Decor | What to Do When Your Wallpaper Situation is a Mess
By: Cwc Interiors
Tags: Home Decor

Home decor can brighten up a place. But when the wallpaper is in bad shape, there’s only so much you can do. There are many ways to disguise wallpaper damage, including covering bad patches with framed photos and large furniture, but when a good portion of the wall is falling apart or has retained a lot of damage, it may be time to figure out some fixes for it.

Here are some fixes for your wallpaper problems.

PATCH MATCH

One tip is to patch up the damaged section with matching wallpaper. This method is best when you have spare sheets or rolls of your wallpaper lying around, and you’re only looking to patch up small but prominent sections of your wallpaper. If not, and you don’t mind bare patches in other places, you can cut out a section of wallpaper from another part of the room.

First, clean up the section that needs patching, to make sure the new wallpaper lies flat and doesn’t bubble when applied. Next, cut out a patch of the new wallpaper that’s about an inch wider or longer than the section that needs patching. This is to give it some allowance for trimming later. Finally, carefully apply the new wallpaper onto the area that needs patching, making sure that it overlaps with the “good” wallpaper already on the wall. Gently flatten the edges of the patch until they lay flat on top of the old wallpaper, and then wait for it to dry.

GET STEAMY

This tip is for bubbled or wrinkled wallpaper that is otherwise intact. Using a steam wallpaper stripper, carefully steam the wallpaper so that the adhesive loosens, and then gently peel the wallpaper from the wall. If done correctly, you can reapply the wallpaper on the wall, smoothing out the wrinkles as you go along. This requires a lot of finesse, however; you could easily end up with torn wallpaper with this method. Take serious consideration when utilising this method, and have a few rolls of spare wallpaper ready just in case.

GO NUCLEAR

Sometimes the wallpaper needs wholesale replacement, and there’s little else you can do but replace it. There are some options you could go with. Peeling off the wallpaper with vinegar is one; you can make this cheap home solution with equal parts vinegar and warm water. Spray the solution on the wallpaper and wait for it to soak completely so that the wallpaper peels off cleanly. Another option is to replace vinegar with fabric softener; follow the same instructions as the vinegar solution. This method is the most costly option as well as the most labour-intensive, so be sure you’re ready before trying this method out.

These suggestions should help you get your wallpaper problems sorted out in time for a much-needed redecoration. Time to get to decorating!
What Is The Best Size for A Home Theater Room?
Tags: Home Theater Seating, Home Theater Room, Home Decor

You’ve finally decided to create that perfect home theater you’ve always wanted. It’s been a fantasy of yours for quite some time, and now it’s time to turn that dream into reality.

So, what is the best home theater room size? Although there is no definitive answer, bigger is definitely better. If you want the best experience, 15’ wide x 20’ long is a good start. High ceilings are also a plus. Still, it can be tough deciding on how much space is right for your needs. No worries. We’ve done the researching legwork for you and here’s what we found.

The pivotal item determining room dimensions is the size of your TV or screen. Each size has an optimal viewing distance, which is the minimum distance between you and the screen that results in the best picture. There are lots of complex formulas, charts, and graphs online that will give you a precise viewing distance, but the easiest way to figure this is to take your screen size and multiply it between 1.5 and 2.5. For example, if you have a 60” TV, simply double that for a viewing distance of 120” (10’).

Now, think about the layout of commercial movie theaters — they’re not square, are they? Ideally, the best home theater rooms won’t be square either. Rectangular rooms are best for viewing and for acoustics, because in a square room there’s more chance for sound waves to bounce across each other. A decent sound system is also a major factor; you can’t make chicken salad out of chicken … well, you know. An insufficient audio system for the room’s dimensions will result in distorted sound, ruining even the best visual experience. But if you’re creating your room from scratch, you have the flexibility to design a rectangular space that’s best suited for audio as well as video.

Room size also depends on your screen. If you’re using a projector screen, your room can be larger, while big screen TVs can work just as well in smaller rooms. Again, it all depends on screen size. For a large TV (50” max.), a good room size is at least 9’ long, and between 6’ and 9’ wide, which gives you the best space for viewing.

Finally, you should consider the size and amount of seating you’ll need in the room. If you’re planning on only one or two seats you can get away with a smaller room. A more theater-style setup will obviously require much more room, and definitely a rectangular layout. Fear not! Options abound for home theaters of all sizes. Besides traditional seating, there are sofas, sectionals, and lounges to choose from. It also helps to plan for extras to enhance your home theater decor. Whatever dreams you have for your home theater, it’s easy to make those dreams come true!
BERBER RUGS TYPE
By: Selma Selma
Tags: Berber Rug, Interior Designers, Home Decor, Moroccan Rug And Carpets

Morocco and its regions are full of cultural characteristics, we offer a very wide range of handmade Moroccan rug !

HERE ARE SOME OF THE BASIC TYPES OF MOROCCAN RUGS

Boucherouite carpet :

The Boucherouite rug is undoubtedly the foremost famous rug model in history! This rug was originally made up of scraps of materials recovered and recycled by weavers (wool, cotton, upholstery, djellaba and caftan). a true explosion of colors, Boucherouite brings a bohemian and kooky touch the ambiance of your room.

Zanafi rug :

The name Zanafi rug comes from a tribe of an equivalent name located within the High Atlas Mountains in Morocco. This species is distinguished by its original texture, often having two predominant colors (black and white, for example). The woven wool rug is flat and features straight lines, plaid woven geometric patterns, and fringes on the edges. It is reversible!

Beni ourain rug :

The basics! The vintage moroccan beni ourain rug involves us from the Atlas Mountains, where the winters are very cold.

In the past, carpets were used as a seat and blanket for the tribes who lived in tents. this sort of carpet is distinguished by the softness and density of its wool, because it comes from the primary shearing of the Berber “Marmousha” sheep, a breed specific to the present region.

Carpets of this sort are white or beige, with simple patterns (stripes, diamonds, polka dots). Thanks to the rarity of the wool wont to make the first Beni Ourain rug, it’s the foremost expensive pattern within the rug. The Berber Beni Rug will bring warmth, softness, and elegance to your home!

Azilal rug :

Azilal carpets are real works of art. Inspired by Beni Ourain and Boucherouite, this sort of carpet from the Azilal region is originally an intimate piece symbolizing identity and family dimension. The marketing of this sort of carpet began recently (only about 20 years ago). made from wool (sometimes a mix of wool and cotton), this rug offers real freedom of expression to weavers who weave the freest and most varied patterns which will be found for instance in Beni Ourain. Wool could also be less dense than Beni ourain because the hair is shorter and therefore the weaving technique is different. Azilal remains an excellent soft and cozy supermodel !