My Refreshing Writing Journey With Content Vidhya
By: Capsule Stories
Tags: Content Vidhya, Copywriting, Content Writing

Image Source: contentvidhya.com

There is a famous Chinese by the ancient philosopher Lao Tzu saying which goes, “A journey of a thousand miles begins with a single step.”

This proverb teaches that even the most challenging of tasks has a starting point, one that begins with a first step. On that note, I would like to share my journey to content writing, which has been pending for a long time, only for it to start with an engaging and informative workshop from Content Vidhya by Uma Madhavi.

Writing has been my creative outlet since I was a kid. I loved writing short stories and communicated more vibrantly through words rather than speech. Although teaching writing has been my profession as an English teacher, I had never made the leap to start my own blog for all these years. This workshop has been a much needed push in the right direction. I learned lots of technical details of copywriting and blogging, and practiced my creative writing through the assignments.

Image source: unsplash.com

Content

1.What is copywriting?

This was my first question when I joined this workshop, and thankfully I got a clear answer for it. I have learned that copywriting is basically content that convinces the reader to take an action, whether it be making a purchase decision or subscribing to a service, etc. It was interesting to learn about many copywriting strategies as well.

2. What is Affiliated Marketing?

In short, the content copy that is written will redirect the reader through links from the blog post to make a purchase decision at a commercial website. Once the transaction is completed, you (the blogger) will get a certain percentage of commission from that purchase. AIDA is a copywriting strategy for social media copies.

3. What is a Niche? How to Choose Your Niche?

A niche is a particular industry or group that can be micro or macro in nature, that most resonates with your identity. Understanding your interests, experience, and expertise can help you narrow your choices and choose a niche.

Image Source: unsplash.com

Assignments

1. Making a landing page for a product/service

This assignment was something new and required me to creatively come up with attractive taglines and promotional content (such as a video), to complete the task. I really enjoyed creating content and making the brand more attractive.

2. Choosing your niche

Having a wide range of interest, choosing what I should specialize in was a confusing task for me. This assignment helped simplify my interests, experience and expertise and from them choose a specific niche. It was an eye-opening exercise.

3. Writing a creative story

Story writing has always been a favorite pastime for me while growing up. But losing touch over the years, it took me some time to get a hang of it. I loved that this task didn’t have any constraints and just asked for a creative piece.

Image Source: unsplash.com

Challenges

A. Time Management is still a huge learning curve.

There still needs to be more practice as to how I manage time for brainstorming, drafting, researching, writing and editing. It is still a huge learning curve as I often deal with writer’s block and it takes some time to start writing.

B. Creative Writing needs more practice and inspiration.

“Creativity is king”, is a very practical mantra practiced in the content writing industry. If your content is not engaging, then it’s good as dead. Getting inspiration and ideas for this has been quite challenging.

C. Needed a longer class time.

I felt if there was more time, some of the interesting concepts like (social media strategies) could have gone more in depth as it was brief.

Overall by joining the Content Vidhya workshop it was definitely a jump start into the world of content writing. I can’t wait to explore where this journey takes me in the field of blogging and copywriting.

If you’re still debating on whether to choose this workshop or not for content writing, I suggest you GO FOR IT if you’re an absolute beginner to this industry, you surely won’t regret it!

Sign up through this page:

https://contentvidhya.com/content-writing-workshop/