Instagram Influencer Marketing Techniques to Watch Out in 2021
By: Social Sensei
Tags: Instagram Influecners, Micro Influencers, Instagram, Influencer Marketing, Influencer Marketing Tips

Whether it’s business or customers, Instagram has become a hot topic and is in range right now. With a user base of over 1 billion, Instagram has become the millennial go-to social networking platform. For businesses, Instagram provides features like Instagram stories, Ads, and advanced analytics to give a boost to their online visibility. The best feature of Instagram for businesses is social selling.

Going by the statistics, 60 % of users rely on social networking platforms to discover and research new products. In 2021, we can say without any doubt that Instagram influencer marketing will take the crown of the best social media marketing strategy. Here are some statistics that will back this statement.

Influencer marketing will increase by 15 % globally.

Brands will focus more on micro-influencers.

Celebrity influence will decrease.

Stricter guidelines for advertising.

Retained influencer marketing campaigns will become the new norm.

Instagram Influencer Marketing Trends to Rule in 2021

Why Instagram Influencer Marketing Will Work in 2021?

Influencer marketing has been there for the long term. Instagram algorithms have caused serious headaches for businesses, especially when they see their organic reach going down the reins. Rather than dumping your hard-earned money on paid ads, businesses are looking for a way to introduce new products to new shoppers that will actually increase their reach. Instagram influencer marketing does just that in a cost-effective and authentic way. Although you might find it difficult but when you have the right techniques by your side, you don’t have to worry about a thing.

Celebrity Influence Is Going To Decrease In 2021

You cannot imagine social media without celebrities.

However, in 2020 experts found a decline in celebrity influence. Even before the coronavirus crisis, fatigue with celebrity-influencer marketing was there. The main reason behind it is that customers feel scammed by the celebrity influencer culture. When the celebrities promote a product without considering the wealth gap between them and the followers, the post only comes out as a joke rather than a genuine endorsement.

The social and financial inequality has increased celebrity aloofness. Now, customers are ditching celebrities for reliable and relevant micro-influencers.

Although celebrities draw attention to your brand, without a proper brand alignment, awareness, and creativity, your brands will not get the needed attention.

Influencer Marketing Techniques will Help Brands to Increase Their Reach in 2021

Sponsored Posting and Mentions

The most common tactic firms can use in their influencer marketing campaign. At some time, when collaborating with influencers, brands use sponsored posting and social media mentions. Sponsored posting is the tried and tested method for brands to increase brand awareness by using sponsored content for different audiences.

Trust is the emotional buying motive for consumers, and people tend to buy things that are exposed to them more often. Now, the question is how to trigger an emotional preference. For this, brands use several postings among the same audience on a regular basis. With this Instagram influencer marketing technique, brands can build long term relations instead of quick one-offs. Another benefit of this technique is the energy exchange in social media and influencer outcome.

Influencers Can Take Part in Brand Events

Influencer marketing is not only used for sponsored posts and product endorsements. Instagram influencer marketing campaigns involve tips for more Instagram followers. More than that, brands can ask influencers to take part in their events, with the aim that influencers will create a buzz about their event on social media platforms.

Pro Tip: For more visibility, brands should invite more influencers to the same event.

Use Third-Party Tools To Find Influencers.

There are numerous third-party tools that will help brands in finding reliable and relevant influencers. These platforms have a large database of influencers that are organized by industry keywords and tags like #fitness and # shopping. These tools provide insights into follower count, engagement rate, reach, and price making the search for ideal influencers easy.

Influencers Should be Relevant to your Brand

One of the biggest challenges brands face is in finding influencers that are a right fit for their brand. With millions of influencer posts floating around, finding the right person for your brand is like finding a needle in a haystack. And then, there is the challenge of ironing out specifics such as budget and how many followers the influencer has. Being said that, there is no right way to find influencers. But, there are some trucks that can come to your rescue, like looking at the audiences and double-check that the influencers are actually influencers.

Make Use of Giveaways and Contests

This tactic will drive conversions quickly and improve brand engagement because giveaways and contests include CTAs.

When organizing the giveaways and contests, brands ask customers to tag their friends with whom they will share the products or services. This will help in breaking the ice and is the first step in creating engagement. Even if the customers don’t win in the contest, the contest will establish an emotional connection. Giveaways and contests provide a sure shot way to create brand awareness.

Don’t Publish Static Photos.

Visual content is a must-do for Instagram, but influencers are capable of much more than just creating static product photos. Like there are different types of Ads on the platform, brands can also integrate different types of content in their Instagram Influencer marketing campaigns. Since millions of stories are posted each day, it’s essential to include a product in your story.

Video content will also be more compelling if you put your product on display. As the influencer space has become more competitive, you have to do something to make your product stand out. And, Instagram is definitely not a bad place to start with.

Don’t underestimate the power of Instagram influencer marketing as the best Instagram growth service in 2021. Influencers will help you to get the core of buying motives by triggering customers’ emotions. Instead of using a trial and tested method, use these well-proven influencer marketing techniques to achieve the desired results.