Create a Marketing Plan for the Sparks Foundation
Tags: Market Research Reports, Business Intelligence, Marketing Strategies, Marketing, Business Strategy

Vision without action is merely a dream. Action without vision just passes the time. Vision with action can change the world.

In short, a dream without a plan is just a wish.

The Sparks Foundation

Mission and Vision Statement

The sparks foundation is working to bring parity in education, making sure children have an equal opportunity for success, irrespective of the financial background.

About The Sparks Foundation:

The Sparks Foundation is a non-profit startup company that was founded in 2016. Singapore as its major hub and India as sub-hub gathering students from all around the world and bring a diverse work culture into action. TSF helping students from all background to learn and connect with diverse people and help them get ready to face the real-life challenges confidently.

The Sparks Foundation connects students of all financial backgrounds with experts, through which knowledge sharing enables the equal sharing opportunity for all. TSF provides a one-on-one mentorship program, in which students are matched with mentors according to help them know their strengths and help them overcome their weaknesses.

Apart from this, TSF also organizing a variety of programs for students from all backgrounds such as finance, marketing, computer programmer, developer’s business analyst, and HR. GRIP is the most popular program among them, Graduate Rotational Internship Program (GRIP), a one-month period where students work on the field of their interest and gain many benefits.

Programs offered by TSF:

1. Student Scholarship Program

2. Student Mentorship Program

3. Student SOS Program

4. Workshops

5. Corporate Programs

6. GRIP

Sparks Foundation conducts different Internship Programs to help Students. Be ready for what is coming to them in their career ahead.

Here are some internship programs:

1. Web Development

2. Mobile Development

3. Data Science

4. Business Analytics

5. Computer Vision & IoT

6. Content Development

7. Digital Marketing

8. Human Resources

9. Campus Ambassador

How to develop a successful marketing plan?

Five Critical Steps to Developing a Marketing Plan

Step 1: Document Business Goals

The Sparks Foundation is an educational management industry. The goal of the Sparks Foundation is to be connected little minds around the globe, building a future.

Sparks Foundation’s mission is to inspire students, help them innovate, and let them integrate to build the next generation of humankind.

Inspire: To inspire, motivate, and encourage students to learn, create, and help build a better society.

Innovate: To teach fresh ways of thinking, to innovate and solve the problems on their own.

Integrate: To let the students integrate, and help each other, learn from each other and do well together.

Step 2: Develop a SWOT & Set Budget

Write a few sentences that state:

• Who your key market is

• What you’re selling

• Your USP

These questions and exercises will help you determine the target market and how can most effectively sell your product or service. But there are more questions you need to ask. Your next step is personal marketing research.

Step 3: Define Target Persons

The Sparks Foundation’s target audience is young minds, students, or energetic people who will learn and explore the world with their discover knowledge.

Step 4: Develop Marketing Goals

The marketing strategy for Sparks Foundation is to promoting content through different channels, like Facebook, Twitter, Instagram, and especially through LinkedIn. They are providing unpaid and potential internships to young graduate students. They’ll provide a certificate after completing an internship period. Their goal is to help students when one is willing to help them.

Why aren’t then people engaged with them when they are providing value to them?

Step 5: Create Campaigns & Build Activity Plan.

An effective campaign demands a great deal of time, patience, and planning. If you’ve never run a marketing campaign before, it's tough to understand all the working parts.

It can include some points like outline marketing goals, determining a budget, perform marketing research, etc.

A Marketing Campaign May Include the Following Elements:

• Email

• Social Medias (Face book, Instagram, Twitter, LinkedIn, etc)

• SEO

• PPC

• Automation

• Demand generation

• Landing pages/ website/ e-commerce pages

• Content (created, etc.)

• Events

• Press Releases/PR

• Analytics

• “Direct” marketing (traditional media) — magazines, print ads, fliers, etc.

• CRM

• Coupons

• Demos/evaluations

How to make marketing successful?

Effective marketing starts with a well-informed marketing strategy. A good marketing strategy helps define the vision, mission statement, and business goals.

Marketing strategy affects the way how to run the entire business, so it should be planned and developed in consultation with the team. It is a wide-reaching and comprehensive strategic planning tool that:

Describes business and its products and services

Explains the position and role of products and services in the market

Profiles customers and competition

Identifies the marketing tactics that will use later

Allows building a marketing plan and measuring its effectiveness

Developing a marketing strategy that includes the components that will help make the most of marketing investment, keep marketing focused, and measure and improve sales results.

Summary: If The Sparks Foundation uses a combination of various marketing strategies given above I am sure we can attract more audience and increase community engagement.