WOW Apple Cider Vinegar Shampoo Review-
By: Safvan Baduda
Tags: Shampoo, Hair, Apple, Wow

Because of the nature of my hair, I’ve always preferred clear gel-type shampoos. My hair is naturally fine and straight, with little volume. A combination of an oily scalp and drier ends aggravates my situation, as a flat crown may spoil any appearance. For me, thick creamy shampoos are a no-no. So, when I came across this brand on Amazon(dot)in that promised to be paraben and phthalate-free, I was intrigued.I decided to give it a try because it promised to be paraben and sulphate free and included apple cider vinegar as the major ingredient. Apple cider vinegar is known for its antibacterial and antifungal characteristics, which help to clear the scalp of dandruff and infections while also balancing the pH level of the scalp and hair, promoting healthy hair development. Let’s see whether all of those promises came true for me.

WOW Apple Cider Vinegar Shampoo is a product that costs Rs.499 for 300ML/10 Fl.Oz.

Two-year shelf life

Product description: Reverse the damage that styling products and dusty pollutants have done to your hair and scalp over time. WOW Apple Cider Vinegar Shampoo cleanses your crowning glory with natural and pure Apple Cider Vinegar made from genuine Himalayan apples. This sweet-smelling shampoo, enriched with pure and natural botanicals, gently clears dandruff and cleanses scaly build-ups, allowing your scalp to breathe and leaving your hair naturally smooth and lustrous.

How to apply: Hair that is wet. Place a big dollop on the palm of your hand. With your fingertips, massage the soaking wet hair and scalp thoroughly. Make a thick lather. Rinse the dish well. (Tip: Comb hair before shampooing and keep the lather on for 5 minutes to allow apple cider vinegar to gently and fully detox your scalp and hair.) Use at least twice a week for best results.)

Ingredients: Please refer to the illustration (Click on image to enlarge)

The shampoo is packaged in a dark-colored plastic bottle with an excellent pump dispenser that can be twisted to open and close the pump lock.

My opinion: The transparent gel type shampoo that poured out was the first thing that made me satisfied with the product. It was a pale pinkish translucent gel that was nearly liquid, not like those thick white creamy shampoos that give me nightmares! The scent is really light and reminds you of freshly squeezed apple juice. Unlike most commercial shampoos, there is no harsh “detergent-like” odour.

It was applied to my third-day hair (Hair on third day after last shampoo session, without any oiling). Apart from the smell, one thing I observed was that, unlike shampoos like Head&Shoulders or Sunsilk, which give you rapid lather as soon as it meets your wet hair, you have to “build up” the lather with some more water with this shampoo. So, after massaging two pumps of WOW Apple Cider Vinegar Shampoo into my scalp, I utilised a little additional water to make up a lather on my scalp before massaging the foam into my hair strands.Then, as instructed, I let the suds sit on my hair and scalp for a few minutes while I finished the rest of my shower by washing my face and soaping myself. I washed off the shampoo in approximately 2–3 minutes (I avoided 5 minute advice in fear of drying out hair too much). The shampoo was easy to rinse out, and there was no “slippery-soapy” feeling afterward. I didn’t use conditioner because I wanted to see how effective the shampoo was on its own.

I towel-dried my hair and then let it air dry. The before and after photos are shown below. The first photo was taken right before I had a bath, and the second was taken after I had air-dried my hair after using this shampoo. Neither during use nor during combing, there was no hair fall.

Is it necessary for me to reiterate how much I adore this shampoo? :D This is how light and bouncy my fine hair feels after using WOW Apple Cider Vinegar Shampoo without blow drying or using hair spray. Even without using conditioner, there is no sign of dryness in the hair. My hair smells great, and my scalp feels like it’s been scrubbed clean. My Holy Grail shampoo has been discovered!

Here are a few things to keep in mind:

1. People who are used to shampoos with a thick lather, such as Head & Shoulders, would dislike this shampoo.

2. People who enjoy super-creamy, moisturising shampoos will also dislike this.

3.This shampoo is ideal for those who have naturally thin hair, have a normal-oily scalp, greasy dandruff, or want to cleanse their hair of product build-ups.

My Life Was Changed By This Shampoo

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Let’s get one thing straight: I despise my hair and will continue to do so. Hairdressers ooh and aah over it since it’s frighteningly thick, but for me, it means frizzy, difficult to maintain, and prone to snapping every hair tie I’ve ever had. When you add in quarantine and no access to a salon, I’m looking like a lioness (and not in a , Britney music video kind of way). With lockdown becoming the new normal, it’s past time I looked at at-home alternatives.

I’ve spent a small fortune on high-end shampoos, masks, oils, serums, and sprays, only to be let down by each one. I was tired of emptying my bank for each and every hair product trend that would fail me, so I just thought it was my hair’s fault and only wore my hair in a sloppy bun. I was apprehensive when a few pals advised I go for a more budget-friendly method and try putting salad dressing in my hair. Had they gone insane? I had finally found something that worked, and I had no idea that I would soon owe these guys my life.

A daily dollop of ACV keeps the hairstylist at bay.

As a result, I’m well-versed on the advantages of apple cider vinegar. Every morning, I take a shot of it for my gut, and I mix it with clay powder to make an extracting face mask. Having said that, I’ve always been afraid to introduce ACV to my enormous, frizzy head of hair. My aforementioned friends (as well as a slew of celebrities) have been raving about ACV for years, and while the advantages were alluring, I couldn’t get beyond the odour. After a brief Google search, it was evident that I needed to give WOW’s ACV Shampoo a try — proven to have the same advantages as ACV but without the odour, it seemed too good to be true. Here’s a little primer on ACV for the uninitiated:

ACV is a multi-talented individual. When it comes to hair, it can be used as a rinse to regulate and repair dull, brittle, or frizzy hair that has a higher PH. Because of its acidity, ACV can help restore your hair’s PH to a healthy level. Hair that is shinier, stronger, and silkier can be achieved by mixing a couple of tablespoons with water. Even better, if you have dandruff, ACV shampoo is an excellent substitute for Head & Shoulders and other 2-in-1 dandruff shampoos, which are far too harsh and full of harmful chemicals.

Sounds simple enough until you observe everyone on your morning metro journey attempting to move away from you — the stuff stinks! I needed a shampoo that had all of the advantages of ACV but none of the smell, and Wow Skin Science delivered. Their Apple Cider Vinegar Shampoo is made with 100% pure and natural apple cider vinegar generated from Himalayan apples, and it smells exactly like Himalayan apples.

WOW’s Shampoo also contains two natural DHT inhibitors (Nettle Leaf & Saw Palmetto Extracts). Because DHT is the hormone that causes hair loss and baldness, blockers are essential for preventing hair loss and promoting hair growth. Follow up with their Hair Conditioner for even more protection — made with cold-pressed organic virgin coconut oil and avocado oil to replenish lost nutrients and argan and almond oil to provide natural thickness and volume, it’s the ideal companion to an ACV scrub.

So, what makes WOW Skin Science so special?

If you’re anything like me, no matter how excellent a product is, I have to be able to support the brand’s vision and principles before I commit. Plus, I’ll say it: I’m a branding sucker. Cute packaging, clever taglines, and an Instagram account to follow are just a few of my favourite things. WOW, on the other hand, makes up for its lack of an Instagrammable unwrapping experience with a pretty good product. I like take-away pamphlets and beautifully engraved phrases just as much as the next guy, but I prefer it when my hair doesn’t resemble a nest of birds.

Plus, I’m being harsh — the glossy gold packaging is still Instagrammable, and the fact that WOW’s products don’t look like every other DTC brand out there only adds to my admiration for them. Instead of relying on precisely curated photos or fashionable typeface, they let their science-backed, plant-powered products do the talking. And they definitely have a lot to say — the shampoo is the (take a moment to absorb that…)

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