Cappasity 2020 Roundup: Merry Christmas and A Happy New Year!
Tags: Cappasity, AR, Luxury Tech, Ecommerce, Product Photography

The year 2020 brought with it a lot of hardships but also a plethora of exciting opportunities: projects and partnerships, improved versions of existing Cappasity services, and brand new products!

Exciting surprises are coming your way in 2021. But first, let’s round up the year that made it all possible.

The Official Release of the 3DShot App

We couldn’t be more excited about the release of the 3DShot app. After years of dedication and painstaking work by the Cappasity team, iOS users can now download the app in the App Store and use it to create and share interactive 3D Views and record 3D Reviews.

You can share 3D Views or 3D Reviews on websites, marketplaces, classifieds, and social media to boost sales. Shoot anything in 3D. Even a car!

To hear more about the 3DShot app, take part in exciting challenges, and become a part of the community, subscribe to the app’s official Facebook, Twitter, and Instagram.

New Patent

It’s been three years since the provisional application submission, and now Cappasity is the rightful owner of the “Systems and methods for creating and displaying interactive 3D representations of real objects” patent. The Cappasity 3D View format, AR Holograms, 3D Analytics, and even the 3DShot App, which were barely concepts back in 2017, are powered by the patented Cappasity technology in 2020.

Visual Content Creators & Experts That You Can Trust

The Cappasity global network of partners offers professional, quick, and high-quality 3D photography services for all product types. In 2020, we welcomed new additions to the list of content creators, and they are brilliant!

Sheriff Department Group, a high-end visual content studio, trusted by the likes of Louis Vuitton, Jacquemus, Hermès, Lanvin, Balenciaga, Dior, Saint Laurent, Paco Rabbane, Guerlain, Fenty, and many more.

360 Click, the UK’s longest-running 360° product photography studio favored by Chanel, Burberry, DeBeers, Dunhill, Gucci, Adidas, Hermès, Prada, Radley, Lexus, Volvo, Canon, Samsung, Disney, and others.

Convyr, the premier content studio for visual assets of the highest quality, that counts among its clients such brands as Kendra Scott, Manduka, Ember, MVMT, Grayson, and Frank and Eileen, to name a few.

We also organized the first-ever Cappasity 3D View Challenge, a contest meant to showcase the creativity and skill of professional photographers capable of leveraging the power of 3D visualization. All of the entrants rose to the occasion magnificently, but the winner wowed everyone: kallenberg.art, a boutique production house specializing in film and still images, took first place with this brilliant entry.

Innovators & Partners

In 2020, Cappasity became an official partner of several companies that understand the power of immersive technologies. A partnership with Cappasity helps the clients of the following innovation experts to enhance the experience they offer by introducing fully immersive 3D content:

Hawke Media, the fastest growing digital marketing consultancy in Los Angeles;

Discover, a top-performing IT solutions provider in Latin America;

Krish TechnoLabs, a leading digital commerce agency;

BVA, a leading Shopify Plus agency;

Brando Solutions, a consultancy focused on Digital Transformation;

AD-TRICK, a creative agency with 20+ years of experience;

Medialinks, a full-service digital marketing agency in the UAE.

All New Products

In 2020, we introduced:

Cappasity Holograms for Fashion. This is the first scalable format for AR with 4K quality that comes with the following benefits: 5 times cheaper and much faster content production at any photo studio, natural lighting for any product, transparent and glossy materials that look lifelike, omnichannel compatibility (web, mobile, AR/VR).

Virtual Try-On for rings and watches that can be easily integrated into a brand’s website.

We continue to actively advance R&D and in 2021 our clients will have the opportunity to use the Virtual Fitting Room.

Education

The IFA Paris Graduation Fashion Show for the Bachelor Fashion Design & MA Fashion Design 2020 has been transformed into an immersive experience with the help of the Cappasity solution. The creations of young designers from the renowned French fashion school can now be viewed in 3D and AR.

The Eisenhower Foundation non-profit now uses the Cappasity Solution to create immersive presentations for school students, while Las Positas College, a learning-centered institution focused on excellence, took advantage of the technology to enhance the experience they offer by introducing fully immersive 3D content.

Art

Cappasity partnered with Art Catch, an international art gallery, for its first global online exhibition: Anizotropia by Valentin Korzhov. The end result granted the viewer a fully immersive experience, made possible by the Cappasity solution for art.

That was possible thanks to the set of powerful tools for creating immersive experiences in art.

A SaaS platform for fast creation and easy embedding of 3D content into websites, mobile applications, and augmented reality (AR).

Easy 3D Scan — software for 3D content production in professional studios. Perfectly suited for digitizing sculptures, paintings, and other artworks in 3D.

Cappasity for Paintings — a Easy 3D Scan extension that generates a 3D View of a painting from just one photo.

New Media

The December issue of InStyle Russia was dedicated to the fashion-tech of the future: virtual materials, digital clothing, and immersive content. Cappasity partnered with the magazine to surprise its readers with a wide range of exciting immersive experiences: AR-enabled cover, immersive wish list, and virtual try-on.

Making Integration Easy for Your Business

In 2020, Cappasity released a Magento extension allowing users to showcase their products in 3D. Drawing on the capabilities of the Cappasity platform, the extension allows store owners to automatically embed 3D content from the Cappasity platform into their online store. Just a single push of a button on the product page and the retailer’s 3D content from the Cappasity platform is showcased on their website. No coding required!

Cappasity also released integration for commercetools, the world’s leading next-generation commerce software company that helps retailers create unique and engaging digital commerce experiences everywhere. commercetools’ software has been implemented by Fortune 500 companies across many industries. And now retail clients of the platform will be able to take advantage of the Cappasity solution for immersive experiences.

Get Discounts for Cappasity Platform Services with CAPP

Our technological partner continues working on CAPP. Right now, you can get a up to 20% discount when paying for a subscription by using CAPP. In 2021, we plan to add additional services that can be paid for in CAPP. The release of the 3DShot mobile app will allow us to make the Cappasity ecosystem even more accessible for SMBs and general users.

More Application Scenarios Than Ever Before

Armed with the Cappasity solution, you can digitize anything in 3D. This year we have been sharing all kinds of exciting use cases with you. Let’s remember them to give you some inspiration for 2021! Immersive Tech for:

Merry Christmas and a Happy New Year!

Yours,

the Cappasity team