IMPORTANCE OF A PMS SOFTWARE IN THE HOTEL INDUSTRY
By: Dessa It Synergy
Tags: Pms Software, Hotel, Hotel Management, Hotel Booking, Hotel Marketing

No matter what size your hotel business is, managing property requires great effort. You need to carefully track all operations from administration and managing customer data to reservation and accounting.

But how can you make your business work effectively in such chaos? The solution is to “digitalize” your hotel property management and automate daily operations by using a hotel property management system (PMS). Technological revolution demands that industries function with the latest tools and devices to support their operations. The hotel industry is no exception to this. To survive such an incredibly competitive market, hotels need to focus on two major things- building a strong online presence that would increase their reach, and offering an exceptional customer service to ensure customer loyalty.

Previously, many hotels preferred manual processes or direct contact processes to manage their daily operations and until recently, found no reason to update to more robust technologies. However, the COVID pandemic has forced property owners to reconsider their methods to cater to the needs of customer and employee safety, as well as improve customer satisfaction. As a result, smarter processes, AI, and automation technology have become the need of the hour.

Mundane administrative tasks like inquiries, recording reservations, assigning tasks, inter-department communication, checking-in, checking-out, processing payment, initiating guest feedback and so on, can now be automated due to the benefits of hotel PMS software. This gives you more time to do what matters most to you- ensuring that your guests are happy.

Definition and purpose of hotel property management systems

Property management systems (PMS) are applications for the operation of accommodations businesses. A centralized computer system allows organizing, scheduling, and performing the day-to-day functions and transactions in hospitality accommodations and residential and commercial rental properties. Hotel PMS solutions cater exclusively to the owners and managers of hotels, motels, hostels, resorts, and the like. It enables you to manage multiple interrelated daily operations using a single system. To present a brief summary of the purpose of a PMS used in the hotel industry here are a few examples- administrative tasks, daily operations, processing payments, rate and occupancy management, human resource management, reservation management, marketing, housekeeping services, point-of-sale-services, vendor management, and front desk operations.

Benefit Of PMS Software

The benefits of a hotel PMS are not just limited to managing seamless operations within the hotel, but they also are advantageous to present and future operations too. These include:

● Better Guest Experience: When hotel operations run seamlessly, it not only gives your guests a general sense of relief, but it also gives your staff enough time and opportunity to serve your guests better. According to a survey by Hospitality technology, 72% of guests said that they are likely to return to a hotel that has all the required tech. The top three technologies that influence their decision being- WiFi access (84%), easy and efficient online booking process (61%), and being able to clearly view photos and videos of the property (59%). Excellent hotel service helps you not only improve customer satisfaction, but it also helps increase loyalty, positive feedback, referrals and drive repeat business.

A property management system that helps you record guest preferences or previous visits will also help you make your guests feel special and more at home.

● Increased Housekeeping Efficiency: Having housekeeping and maintenance functionalities within a hotel PMS means that your property can operate smoothly. Such a system alerts housekeeping staff when a room is vacated, or even if a guest is arriving early- so that they can maintain the required hygiene standards and keep your guests safe. Being able to update housekeeping and maintenance staff in real-time also means that those inventories will not be assigned and will run the risk of providing bad service. Room management is thus more flexible- promoting faster availability of rooms, and excellent guest experience.

● Improved Revenue Through Distribution Manager: A hotel PMS integrated with a channel manager not only allows you to advertise your services but also helps you maintain inventory across various distribution channels. Updating room inventory, pricing, and source-specific packages become more efficient. Furthermore, revenue strategies like dynamic pricing help you sell your room for the right price, at the right time.

● Customer Data Management: Having a rich database is always beneficial to your business. Creating a secure database of your customers- not just their contact details, but also details about their previous stay, their preferences, and so on- helps you create an enriching experience for your guests. Small details like remembering the type of room they like or their allergies, will make guests want to return to your hotel. Also, understanding customer buying patterns and requirements helps hotels curate packages and services that can be targeted at specific audiences.

● Cost Reduction: Purchasing the right property management system can help cut costs in numerous ways

- Purchasing just one PMS that handles all your hotel operations efficiently is more advantageous than purchasing numerous individual software to handle different tasks, and then running the risk of this software not integrating with each other. It also cuts costs on any upgrades or subscription costs that would otherwise be covered within one robust PMS.

You can cut down on the maintenance, purchase, infrastructure, service, and support needed to maintain an on-site server-based PMS by opting for a cloud-based PMS instead.

Royaal is a full featured PMS solution for any magnitude size of hotels or Chain of Hotels. And To know more about Royaal

Contact us -

Website- https://dessaitsynergy.com/

Phone- 8005529350,99833033257

Email- Sales@dessaitsynergy.com, support@dessaitsynergy.com