Coupon Site Promo Code Accuracy Study By CouponBirds — Apr 2, 2021
Tags: Retailmenot, Coupon, Promo Code, Code Studies

Coupon Site Promo Code Accuracy Study By CouponBirds — Apr 2, 2021 CouponBirds Apr 6·4 min read

The first coupon site promo code accuracy study of April comes on time.

Top 5 Coupon Sites Promo Code Accuracy Study

The coupon sites promo code accuracy study still conducted among CouponBirds, RetailMeNot, Honey, Slickdeals and Groupon. Our team spent one day doing promo code accuracy. We manually verified 3,962 promo codes from 100 popular online stores at random. Each popular store we choose offers promo codes and each promo code is manually checked according to the verification information from merchants.

Started on Apr 2, 2021, the verification work involved 10 CouponBirds specialists. We copied each promo code of the 100 popular stores, and then we added items to shopping carts and applied codes to see whether they is working based on the information provided by stores. Conclusion of this study accompanying data has been published here in this article below.

Promo Code Accuracy

Coupon sites included in the study scores 62.16% on promo code accuracy, almost the same as the last week.

CouponBirds gets the validation rate of 75.18% accompanied by 1,022 valid coupon codes.

RetailMeNot ranks tailender with 39.97%.

Groupon gets a validation rate of 76.52%.

The validation rate of Honey and Slickdeals is down to 52.48% and 66.67%, which is not a good performance for both of them.

Number Of Working Coupon Codes

We wiped off all coupon codes that were marked as expired. There are 4,324 coupon codes verified across 5 top coupon sites.

The five coupon sites offering valid codes are much more than last week because the number of working coupon codes depends on different stores.

Same as last week, CouponBirds ranks №1 with 1,022 valid coupon codes.

RetailMeNot ranks second with 844 valid coupon codes and the most total number of working codes.

Honey offers a number of working coupon codes for 212.

Slickdeals and Groupon offer valid codes for 268 and 120.

Brand Coverage

We chose 100 stores at random from top 1,500 popular retail stores based on the traffic. We verify brand coverage by checking whether the top 5 coupon sites offer promo codes for the given 100 stores.

CouponBirds gets №1 in brand coverage.

RetailMeNot follows with 98 stores.

Slickdeals still ranks second with 83 popular stores.

Honey and Groupon reach the store coverage of 63 and 58.

Common Store Coverage

CouponBirds behaves preponderant in store coverage, which may result in more valid codes of CouponBirds. To make the data more convincing, we do this specific analysis on account of common stores.

RetaiMeNot is the only one who has the comparability with CouponBirds on the number of working coupon codes.

CouponBirds and RetailMeNot have the same stores. CouponBirds offers 999 valid codes and 821 unique valid codes, while RetailMeNot owns 779 valid codes and 601 unique valid codes.

We have the common valid coupon codes for 178, which means both of us has a great number of unique valid code. No matter which coupon site you choose, you will get the best coupon site you want.

As for validation rate, Groupon and Slickdeals get some competitiveness based on the previous study. Our team chose 44 stores we have in common to get a specific analysis.

Within the 44 stores, CouponBirds stands out with 455 valid codes and 386 unique valid codes, while Honey and Groupon only reach one of third of the total.

34.6% of valid codes of the two top coupon sites can be found at CouponBirds.