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Geek Reads, Summer 2007.4: The New Influencers
By: Mike Gilronan
Tags: Influencers, Geekreads

This article was originally posted on September 24, 2007.

I recently saw Paul Gillin speak at a meeting of the Sales and Marketing roundtable of the Mass Technology Leadership Council, and found some of the ideas covered that day around adding communications channels with our customers via new technologies to be very worthwhile. At this meeting, Paul plugged his book, “The New Influencers: A Marketer’s Guide to the New Social Media,” which I recently read with interest.

While I enjoyed the freshness of the ideas and his obvious mastery of the subject matter, I found some gaps in Gillin’s book around how social media companies like Fark, BoingBoing, Digg, and others are actually making money. Maybe it’s my “upbringing” as a CPA, but when I can’t get my head around how a business model works (i.e., generates profits) and I see investors lining up to throw money at them, I get concerned about a bubble (2001 says “hi.”).

The real usefulness of Gillin’s book to me is as a primer as I seek to understand the best way to direct marketing effort and investment into new social media, such as blogs, podcasts, search engines, tagging, etc. It catalogues tools of the trade and where they might be usefully applied, and I hope to adapt some of the tools and techniques to fit a professional services marketing model, which is far more about conversations than broadcasts.
How to become a social influencer.
By: Sidney Isaac
Tags: Tiktok App, Teens, Los Angeles, Rich, Influencers

As a teenager social media almost completely shapes my life. Like, follow, post, and share are almost like the bible to me, over the years I have built up a small social following on many apps. And I’m guessing you want one too? Here are the steps to becoming the next big hit.

Photo by Viviana Rishe on Unsplash

Step 1: Make people want to be you

The reason people follow influencers is because you want to be like them, be friends with them, be them. Make yourself the thing that everyone else wants;to be young, hot, and interesting.

Step 2: Move to LA

Isn’t the reason people are popular because Los Angeles? To become the ultimate influencer you need to move to LA. People will follow you just because of F.O.M.O (fear of missing out). And while you’re in LA might as-well make a few friends just to social climb.

Step 3: Have a scandal or a few…

Isn’t having a scandal the perfect thing? It keeps your name out there and gives you so much attention. Some people today are only relavent because scandals, like Trisha Paytas. Sure saying the N-Word and doing black face are bad but people forget overtime.
10,000 INFLUENCES. Being able to influence well over…
Tags: Career Advice, Followers, Influence, Influencers, Opportunity

In ourselves, we can be both very influential and very influenced. According to sociologists, even the most isolated individual will influence 10,000 other people during his or her lifetime!* We are in turn significantly influenced, on average, by at least 25 colleagues, 14 family members and 150 friends and associates over a lifetime.** That is a lot of influence going around! Put another way, we are all rather influential and impressionable.

Being able to influence well over 10,000 others, to me, is an awesome opportunity to make a positive difference in the lives of others. The example we set by what we do (and don’t do) impacts greatly on others. In the smallest of ways, both privately and publicly, we should try to set a good example by living uplifting and constructive lives. Younger folks are watching and noting accordingly. What values do you find most central and essential to who you are? Do you actively promote and reinforce these qualities within your circle of influence? Would others know that these attributes are central to your identity?

Being significantly influenced by about 200 others seems reasonable to me. I would suggest that about 20 people influenced most of who and what I became, without any one of them I would be a different person. These 20 had faith in me, were excellent role models, were kind and patient, mentored and monitored me along the way and opened doors. The next 180 keep me on my path, encouraged me and taught me the finer skills of life. A limited few were examples of what not to do, especially useful in its own way.

I recently sent a sincere thank you to one of my key enablers, something I would truly recommend.

Being influenced by so many should make us mindful of the company and influencers we associate with or follow. Role models matter. On the influential side, perhaps there are some younger folk you could potentially mentor.

Overall, consider the influences on your own life, and see if you can make these relationships more constructive and effective.

Physically distance (when required or helpful), never socially distance.

Reflection Source: www.Smallercup.org

Please freely share and widely, there are no copyright concerns.

*: Developing the Leader within you 2.0 by John C. Maxwell

**: https://blog.adioma.com/counting-the-people-you-impact-infographic/
Come evitare i Fake-Influencer
By: Matteo Ziggy Angeloni
Tags: Influencer, Follow, Unfollow

Learn more. Medium is an open platform where 170 million readers come to find insightful and dynamic thinking. Here, expert and undiscovered voices alike dive into the heart of any topic and bring new ideas to the surface. Learn more

Make Medium yours. Follow the writers, publications, and topics that matter to you, and you’ll see them on your homepage and in your inbox. Explore
Sustainable career options in Social Media
By: Tamoghna Maitra
Tags: YouTube, Career, Instagram, Social Media, Influencer

Social media platforms like youtube, instagram, facebook, twitch have seen a considerable number of people flocking to it for garnishing fame and income. Social media influencers are able to sway the opinion of the majority of their followers and attract big money from sponsors. Let us look at youtube as an example, wherein apart from the direct payouts by youtube for google ad-sense on the videos, influencers are able to earn through corporate sponsorships, selling their own merchandise and receiving a horde of fan donations from live streams.

Such platforms are consequently lucrative which apart from the financial gains, also provides the individual with a great deal of fame. Some performers use these as gateways to showcase their talent and skyrocket to other industries such as the movie or music industry. A good example of such a phenomenon would be Kanan Gill who started his entertainment career as an Indian youtuber with his channel ‘pretentious movie reviews’ but went on to the Bollywood industry to perform in the movie Noor. As such, the fame associated enables their visibility to be elevated which increases their earnings from live shows and concerts.

The youtuber with the highest number of subscribers is an Indian music company called T-series and India is the second biggest market for youtube after US. However, let us look at some numbers before we take this hype train any further. Social ad spending growth rate has been decreasing over the past few years. In 2020, it plummeted to 20.4% as compared to 25.5% in 2019. Users discover the majority of new products online, it will decrease the effective outreach of advertisement through such a medium. Also, CPM (Cost per mile) which indicates the cost incurred by the advertisement company per 1000 engagements has also decreased prompting smaller companies into the fold. As such it will lead to a saturation of digital marketing advertisements which may prompt companies to rethink their strategies in the near future.

It is also important to note that social media platforms are not governed by a democracy but corporate rule of law. Influencers were able to make it big due to continued efforts and unchanging laws of these online platforms. Youtube saw a major change in 2017 when it had announced that it would not pay creators with less than 10,000 views which would change the life of any budding youtuber. Also, content creators are plagued by copyright strikes wherein their content is taken down by false claims or a meager mention of copyrighted material. It poses a huge setback for the individual as they incur losses in the form of payouts to the support staff in charge of a wide range of responsibilities such as editing the video, make-up, lighting, effects to name a few. Being a social media influencer does have its perks, but the costs far outweigh its possibilities.
Influencing Ain’t Easy
By: M.G. Siegler
Tags: Blogging, Social Media, Influencers, Marketing, Writing

Taylor Lorenz for NiemanLab on the topic of journalists/reporters breaking off on their own:

But in 2021, I believe we’ll see the dark side of this movement. Right now, I believe we’re in a honeymoon period, with many independent journalists still starry-eyed over the promise of digital platforms like Substack, Patreon, YouTube, and more. But the more journalists become digital creators, the more they’ll become subject to the type of struggles mainstream influencers have been dealing with for years.

I agree. 2020 was the honeymoon period for this movement. I think the good vibes will continue into early 2021, but then there will be some wakeup calls. Those with big enough names/followings and/or those who took advantage of first-mover status should continue to succeed, but for others…

These shifts will also force journalist influencers to adapt, potentially faster than they’re used to. Successful digital creators are chameleons who can shift the nature of their content to ever-changing trends, features, and platforms. Journalist influencers will have to be as nimble and comfortable producing reporting in a variety of formats.

It’s going to be a hustle (both in the good and undoubtedly bad senses of the word) to try to grab and maintain an audience. There will be some overlap with being a reporter/blogger of the past decade, depending where and how you did that, but it will also be harder because there will be so many more voices all drowning yours out. What’s your unique value here? What sets you apart? How do you rise above the noise?¹
¿ESTÁN LOS INFLUENCERS CRUZANDO LA LÍNEA ENTRE LO ÉTICA Y MORALMENTE CORRECTO?
By: Marina López Jiménez
Tags: Psicologia, Influencers

Learn more. Medium is an open platform where 170 million readers come to find insightful and dynamic thinking. Here, expert and undiscovered voices alike dive into the heart of any topic and bring new ideas to the surface. Learn more

Make Medium yours. Follow the writers, publications, and topics that matter to you, and you’ll see them on your homepage and in your inbox. Explore
Bitcoin Scam — What is the Truth?
By: Dickson Lai
Tags: Influencers, Bitcoin, Truth, Ntuitive

On 16th December 2020, Bitcoin crossed the $20,000 mark and broke through its previous ATH set in Dec 2017. Back in 2017, many institutions and media platforms spoke ill of cryptocurrencies and labeled them as a scam. Today, I notice that there herds of institutional investors buying up bags of Bitcoin. I see there is a huge shift in the rhetoric around Bitcoin and cryptocurrencies. Why is that?

I even saw BloombergBusiness advertise on Instagram. Are they trying to leverage on FOMO and prime people into buying Bitcoin? See below.

Screenshot from my own Instagram

When I saw this advert, in my mind, I was thinking “Only when one has huge bags of it in their pocket, will one be so aggressive in dumping money into marketing to push the price of Bitcoin up. Back in 2017, many were probably heavily invested in stocks, commodities, and other mainstream investment assets such that pushing positive rhetorics for Bitcoin may be detrimental to their own portfolios.”

With this event, I link back to the wise words my mentor shared during his lesson:

What you hear is an OPINION. What you see is a PERSPECTIVE. What you feel is your REALITY.

This made me think about how I should define “Truth”. In my own words, maybe the truth is when the majority of the population have the same feeling about something. For example, if the majority feels that the Earth is flat, it is flat. (By the way, we do have a significant group of people living among us that strongly feels that the Earth is flat.)

Building further on the case, there is an on-going debate among meat-eaters and vegetarians on which is better or healthier. What is the truth and who should I follow? There have been studies and research supporting both sides of the story. On this front, I have also heard many stories that these studies and research are backed by their respective industry players. These are the people who will benefit if their rhetoric becomes the truth.

Thinking again, maybe Truth is just money. Whoever has the money to buy influence, will have the power to determine what is true. Right now, we are probably in a time where we get to observe how people with money are going to change the world’s feelings about Bitcoin. Soon, the world might feel that “Bitcoin is the next generation of Gold and we should all hold some Bitcoin to hedge against inflation.”
Hutsakeee, TikTok, and the New Dutch Pop Culture
By: Bjorn Louer
Tags: Influencers, Dutch, Tiktokker, Tiktok

Hutsakeee, a 36-year-old Dutch TikTokker from Arnhem, Netherlands, got his username from the Dutch song Huts. “It’s popular around here, but difficult to explain to a foreigner. I just like it, so I chose to put it on my profile. Then, I noticed it went well with my Black Bananas outfit, and my follower base exploded.”

It was December 1st, otherwise a normal day in Bjorn’s life, when he uploaded a video of himself and his “fresh new outfit” to TikTok. Soon afterwards the views poured in. Today, he has accrued more than 402,000 views and 18,900 likes on his Black Bananas video, with many more of his creations rising to fame.

“I think it’s my quirkiness and originality that stand out and make people want to come back for more,” Bjorn said. And, yes, if you look at Bjorn’s profile, it’s hard to look away. His videos all seem like commercials for the brand, but he maintains that there is no link between him and Black Bananas. Or at least, not yet.

“I just like it a lot,” he says. “The style simply matches mine and I feel most comfortable when I wear Black Bananas. Maybe that’s the appeal. I don’t know, after all, that was the first video that brought me fame.”

However, with newfound fame in the Netherlands, Bjorn now gets recognised in the streets. “It happened the other day,” he said. “Some kids came up to me. It felt good!” But it’s not just kids that spot him.

In his daily life, Bjorn earns a living by building websites and eCommerce stores. Yet his spontaneity, and the fact that he wakes up with a happy face every day, make him yearn for more.

“The fact is, I enjoy amusing strangers. When I see all the feedback from other users about my TikTok videos, I feel like I’m really making a difference. Adding a smile to the faces of people who appreciate your work will do that to you.”

He claims that his favorite video is the one in which he shows his studio to his followers: “I sent them a snapshot into my life. And I’m glad to see that they’re responding.”

It’s important that the comments are also positive. Fellow Dutch users have come to the comment section to share their excitement for Bjorn’s work, which is increasingly rising to the status of pop culture in the Netherlands. It’s no wonder, considering Bjorn’s mindset.

“I was inspired by fellow Dutch TikTokkers such as @quinnenaaron, whom I greatly admire. But at the same time, I wanted to bring something truly fresh to TikTok. I hope I was able to.”

While it could appear like in the long term, @hutsakeee might dominate foreign audiences, Bjorn says that for the time being his aspiration is to produce entertaining content for his followers in the Netherlands.

“I hope the upward trajectory will continue. Really, I’m sure that’s going to happen.”
ELECTION TAX RELIEF
By: Rodney Biggs
Tags: Elections, Taxes, Goverment, Relief, Influencers

ELECTION TAX RELIEF

CAMPAIGN FINANCE LAW

Political elections are at the foundation, of our political selection process.

Participation in those elections as a candidate, a proponent of an idea or agenda is voluntary.

When running a political campaign the candidates, proponents, or agenda drivers, are working for their profit, either through a win, for their proposals, or an incremental gain in the political, or public/media recognition, as they or their propositions climb the political ladder, for their next conquest.

These campaign agenda drivers, did not build the system or it’s supporting structures. Their use of the election system and they will share a small, proportional cost, paid by using the public’s voters and non voters money, both of whom that they want to influence.

Election campaigns, use public facilities, as litigants use the court system, drivers use highways, parents use school systems, audiences use free broadcast TV.

Elections are funded from the tax revenue, paid by the taxpayers, regardless of their desire to participate, in the election, or support the candidates, ideas, group agenda, or proposals.

These campaigns could be paid for, through a specific dedicated tax. The tax will be collected from each campaign based on contributions received and personal funding. Campaigns similar to corporations, are united combined groups of proponents into one body, a cooperation of compatibly minded persons to achieve a goal.

A flat corporate tax of 30%, with no deductions or exceptions.

In as much as it is easier to pay taxes with other people’s money, this tax will dissuade those who have vast sums of money and desire to buy and pay for elections with large qualities of their funds. Money/donations, acquired from outside/external interest, either direct or indirect would benefit the state with a premium of 70% tax rate.
Media veteran Sunil Sahajwani joins global creator platform stage.inc as chief creative officer
Tags: Creators, Digital, Marketing, Influencers

Seasoned Creative Chief Sunil Sahjwani joins global creator platform stage.inc as Chief Creative Officer

London: 15/12/2020

Sunil has been in the Media & Entertainment industry for over two decades and his forte lies in making ‘Commercial Sense of Creativity’. He has worked on content creation across OTT Platforms, Apps, Digital,Advertising, Television, Radio, Live Events & Films. He has been instrumental in launching some of India’s leading media brands and has won numerous awards.

Stage.inc is a platform for creators to monetize their content & commerce, partner with global brands to sell merchandise on live streaming, and build a global paid subscriber base. The platform already in the beta phase has attracted over 250 creators & built a community of 1.7MN followers & over 35,000 paid subscribers. Stage wants to specialise in taking creators to the world & opening new markets for them. A global multi-currency platform operating in more than 37 currencies with automated payouts & settlements built in along with running creator specific subscription service. Stage is like a bank for creators to earn consistent income every month & invest in quality content. Stage only works with verified creators who do their KYC.

Speaking on the same Sunil said

“We live in a world where our interactions are mostly online. In this digital age, a lot of hidden gems remain hidden because of a lack of exposure. We’re here to give everyone the platform that they need to commercialise their talents. The name is fitting, because the stage is literally set for creators to come on, and shine. I’m thrilled about being a part of this revolution. This is the next chapter in influencer culture, and I could not be more excited to be a part of the journey.”

Influencers can sell their premium content(photos/videos/podcasts/live streaming) or engage in commerce(merchandise/brand partnerships). One of the unique features of stage enables influencers to partner with global brands & sell their inventory on their live stream in one click.

Every influencer who joins stage after undergoing a kyc check, gets the following advantage apart from earning a consistent income every month:-

Creative Support Dedicated content manager Promotional support & reach upto 10MN users Global access to paid subscribers Paid shoots & commissions 24/7 customer support

We believe that creators are the new founders

About stage.inc

Stage.inc is a London based company backed by RazrCorp- a consumer web & mobile products company with headquarters in UK & presence inLuxembourg & India.

For more information, refer to https://stage.inc or https://creators.stage.inc or https://razrcorp.com

Press Kit & Logo: https://bit.ly/stagepresskit

Follow us on instagram: https://www.instagram.com/i.stage.inc/

For inquiries, please contact sana@razcorp.com
The passion economy and its impacts
By: The Passion Economy Review
Tags: Patreon, Passion Economy, Creators, Cirqql, Influencers

In the past few years on-demand markets have created modular ways for people to make money. Workers may easily use unique, restricted services such as food delivery, parking, or transport to monetize their time. In order to maximize liquidity, these markets have standardized the matching of supply and demand, as well as pricing. For both the user and the provider, the systems were convenient: because they took care of conventional business challenges such as customer acquisition and pricing, they enabled the employee to concentrate solely on the service delivered.

But as these platforms provided millions of individuals with a path to self-employment, they also homogenized the selection between service employees, prioritizing flexibility and performance. Although “Be your own boss” was the hope, the job was mostly one-dimensional.

Solopreneur

In a way that highlights their uniqueness, new digital platforms empower individuals to earn a livelihood. These platforms (Patreon, Cirqql, Tipee, ..) offer suppliers greater opportunity to develop customer relationships, increased support for their businesses to expand, and better resources to differentiate themselves from the competition. In the meantime, they’re fueling a new paradigm of internet-powered entrepreneurship.

It’s similar to the dynamic between the standardized, mass-produced monolith of Amazon and the indie-focused Shopify, which enables users to establish direct consumer relationships. In markets for physical goods, the change is already evident; it is now expanding into services.

A few commonalities are shared between these new platforms:
Lewe Promet: The 17-Year-old Successful Entrepreneur
By: Kenneth Reed
Tags: Lewe Promet, Influencer, Entrepreneur, Socialmedia

Many young people dream of becoming the next self-made entrepreneur that's successful but have yet to realize that it's a lot of hard work that leads up to this outcome. Social media has opened many opportunities to plenty of people and that makes it one of the most used things worldwide. Here we have 17-year-old Lewe Promet, from Germany.

Promet helps individuals via web-based media investigate and extend their media after while encouraging them to arrive at the most extreme capability of their image. Underground specialists, rappers, and models, meme pages contact him for guidance via the online media stage in which he offers administrations to find a greater potential in their brands with growth.

|He stated: I’ve upped my Reputation pretty quickly via telegram and my |Instagram (@Lewe._), I got one vouch from a big meme page then it was |easy to get a 2nd and 3rd one. I wanna be known on Instagram and other |platforms as the most trusted and experienced page manager.

First of all, what you need to do is construct a profile that changes over, I need you to be truly purposeful about your image and your profile, ensure your image is complimenting it addresses the sort of persona that you need to see to general society. At the point when you’re out there on Instagram and that your profile discusses your certifications and what you do and afterward has a source of inspiration not too far off that tells individuals that they can contact you whenever which truly changes over your online business.

I believe that this is perhaps the most ideal way right now for individuals to draw in organizations without a doubt. In the event that you are a persona on the web, you’re an individual maintaining your own business and being your own chief, having an impact on individuals who need to begin doing things like what you’re doing and helping brands reach exposure. Be that as it may, it's not as simple perhaps as it might appear, its pressure much the same as some other business would run.

|Promet Says: It gets hard when I have 16h work days, so I’ve had weeks |where I literally slept 2h a day. Also meanwhile, had many friends who I lost |along the way while working.

Experimentation is enormous in online organizations and you must be prepared for that as an influencer & entrepreneur. Simply have endurance, and have persistence, just as one, hard engaged objective.

Social Media:

Instagram: @Lewe._
Saturn Speaks Again, Venus Listens
By: Bybreen Samuels
Tags: Self Improvement, Business, Astrology, Influencers, Leadership

TODAY’S HOROSCOPE — DECEMBER 16th 2020

Saturn stands at the precipice of change because tomorrow it ascends into Aquarius. So it moves from an earth element to one of air. The next time it returns to Capricorn will be January 2047. We have all felt its affects. For example, on a public level, in the form of government restrictions because of Coronavirus. Personally, you would have been tested in the area of life that Saturn stationed in your natal chart.

However, for those of you who were born with Saturn in this sign, transiting Saturn returned home. So for all the 30 or 60 year olds:

Who have you become over the last 3 years? How was your rites of passage as you walked up life’s steep cliff, like a mountain goat? Did the boy in you become a man? Or, the girl in you become a woman?

Although Saturn ties you firmly to the material world, to succeed you need more than blind ambition. This way of being tends to trap you in the ‘Me, Myself and I Syndrome.’ If you only operate from this basis, you’ll have difficulty when Saturn moves into Aquarius and Pisces. Both signs deal with group thinking, feelings and consciousness.

Saturn in Capricorn is a cardinal sign which has an inherent need to achieve. This is underpinned by the strong will to prove this to yourself and others. If you’ve managed do so, you’ll have some kind of blueprint. To maintain control over your environment, you may continuously repeat this process. However, you’ll be trapped into looking at your own reflection.

Venus in Sagittarius can help you break free of this practice. It has left the intensity and introspection of Scorpio and is now at 0 degree of Sagittarius. This fire sign is another emblem that reflects collective perspectives. Therefore, Venus’ positive contact with Saturn will help you to see the values in the lessons you’ve learnt.

Venus wants you to translate them into wisdom so you can have a beneficial impact on others. You really do have the ability to elevate your relationships through this union. Venus rules Libra which is imbued with grace, harmony, refinement and beauty. And Saturn is exalted in this sign. Consequently, you are bestowed with the ability to sacrifice personal happiness for the happiness of the world around you.
Influencer Marketing Vs. Traditional Marketing
Tags: Influencer Marketing, Creators, Social Media, Influencers, Advertising

Whereas working with influencers may previously have been considered an unknown quantity, a risk or a luxury that not all brands could budget for, marketers now value influencers much more highly as a core advertising channel and creative force. This has led to a far broader range of brands and sectors investing in influencers, and a diversification of the role of influencers in campaigns. To accommodate this increased activity, budgets have also risen.

Encouragingly for the industry, and perhaps surprisingly, marketers in more traditional advertising channels are among those most increasing resources for influencer marketing, including ‘Out Of Home’ (OOH), digital and billboard advertising (83.3%), print (80%), and TV & Radio (81.3%). This reflects marketers’ growing familiarity with influencers and a heightened trust in their ability to deliver ROI across a more diverse range of channels.

This year TAKUMI partnered with the World Health Organisation to help raise awareness of protection measures against COVID-19 with creators, highlighting what could be done for 20 seconds whilst washing their hands; e.g. keeping the ball off the ground etc.

Given the fear and uncertainty during the lockdown, consumers were craving information on both essential goods and services that they could rely on, as well as factual content and best practices to help stave the spread of COVID-19.

In the US, in the run-up to the presidential election, both parties’ campaign strategies used social media influencers as a necessity in their marketing strategies.

Coordinated networks of social media influencers, especially small-scale influencers with fewer than 10,000 followers, are now a powerful asset for political campaigns.

The fact that we have seen the likes of the WHO and US politics tapping into influencer marketing and using multiple platforms to do so, showcases not only how influencers are resonating far better than traditional marketing methods, but that they are exploding as a way of gaining trust with increasingly discerning audiences and the success from both campaigns coming with a multi-platform approach.
Top 5 Stylish Fashion Influencers in 2020
Tags: Fashion, Influencers, Influencer Marketing

Fashion is one of the most popular categories on Instagram. When it comes to influencer marketing, the fashion industry is winning big. Fashion influencers cover beauty, travel, and lifestyle products as well as fashion. They are perfect for driving brand awareness and converting attention to sales.

We create a list of fashion influencers and add their Instagram profile for demonstrating what fashion looks like on Instagram. You can also find them or other influencers with any audience and engagement rate in the Keepface database if you want any further collaboration.

Before starting, I would like to remind you, brands can spend less time trying to find influencers. With the help of Keepface, brands are able to know an influencer’s engagement rates and have a full report on performance metrics before working with them. They can search influencers through advanced filters and analyze their key metrics to find the best fitting influencers for their campaigns. Brands also get an in-depth analysis of influencers’ social profiles, performance data, and audience. Search over the 350Kinfluencers & content creators and find the right influencers.

So, sign in now to take advantage of Keepface tool and get the most out of your influencer marketing.

The Italian fashion blogger Chiara Ferragni has 21.5m followers and 2.46% engagement rate on Instagram. She has held the title as one of the top Instagram fashion influencers and style icons for the last ten years and has worked with major fashion houses, including Valli, Chanel, Louis Vuitton, and Christian Dior.

Mariano is an Italian influencer with 6.1 M followers and 2.21% engagement rate. His modern European gentlemen style keeps his audience engaged daily. He also shares his daily life and family on Instagram.

Camila Coelho is a Brazilian-American fashion and beauty entrepreneur with an 8.8M audience and a 0.99% engagement rate. She may be considered one of the world’s biggest beauty and fashion mega influencers.

The American businesswoman Olivia Palermo is known as a key trendsetter in the fashion industry. She has a 6.4M audience with 0.77% engagement rate.

Adam demonstrates his street style to his 1.9 million followers as he travels the world. As a male fashion influencer, he has a 1.9% engagement rate. He is the founder of the highly popular blog I Am Galla where Adam shows his impressive photography and blogs about menswear, travel, and lifestyle.

9-years old Instagram Star Coco Pink Princess, who dresses better than most adults, has 636k followers with an 8.8% engagement rate. This street style star in the making is a chic outlier in the world of well-dressed kids and isn’t so hung up on looking stereotypically adorable.
Giving Influencers In Charge of @InfluencerCreation
By: Shawn Keo
Tags: Influencer Marketing, Photographer, Content Creators, Influence, Influencers

One Influence at a Time

Every week, Influencer Creation will choose a new Influencer to publish their story.

A new influencer will take over the platform every week.

Telling their story, their purpose from nobody else but their own voice.

Photo by Bacila Vlad

The term Influencers. according to Influencer Creation, means REAL PEOPLE WITH INFLUENCE, featuring all people in various niche including photography, health/wellness, and lifestyle.

This goes out to all Influencers, Artists, Public Speakers, Photographers, Content Creators, Bloggers/Authors — Reach out to www.instagram.com/influencercreation a chance to get featured. #influencercreation

Who can participate?

Anyone that Influencer Creation feels are a great fit to promote their work of art, photography, or creations. Or any public figures who wants to tell their story, their experiences, especially the journey of how far they’ve come to become who they are now.

The soul purpose to share, inspire, and connect.
What Kind of Freelance Work Can I Do at Home?
By: Skillz Middle East
Tags: Influencer, Entrepreneur, Selfdevelopment

Working from home is an employee’s dream come true. The nightmare of office politics and the lengthy commute aside, work from home makes one more productive. The traditional belief that remote job will cause distraction as one tries to balance family and work does not hold water. In fact, short breaks filled with interactions with loved ones leads to greater output and creativity. Ensure that your desk office is well designed with a sturdy laptop, wifi, and plenty of space for notepads and files. Buy a trendy desktop lamp, and you are set. If you want, add a wireless keyboard and a larger display for ease and comfort. Online jobs from home are comfortable and profitable — a rare combination indeed.

What is freelance work? It’s the performance of a skilled endeavor for a promised duration for an expected outcome.



Danyal Saleem made headlines back in 2015. Why? Well, he was earning $20,000 a month as a freelance graphic designer. Here’s a fun fact, to make this even more impressive — the average salary in Pakistan at the time was just over $100 a month.



What are some of the most profitable freelance work from home jobs? We take a deep dive.

20 Excellent Freelance Work Ideas

Writing

Copywriter

The task of a copywriter is to develop compelling messages. They can write a clear and lucid description and content that puts forth an idea or sells a product.



In essence, their task is marketing, but apart from that, they also inform and should be able to write an engaging narr
INFLUENCER MARKETING AND SOCIAL MOVEMENTS.
Tags: Influencer Marketing, Social Media, Influence, Influencers, Social Movements

Influencers Harnessed COVID-19 for Social Good-

As COVID-19 started to spread across the world, raising awareness around proper health and safety measures was paramount and many influencers stepped in to help.

The start of the pandemic was when, crucially, many influencers stepped up to help fill in the knowledge gap about the novel coronavirus. (This was the time when concepts like “social distancing” were still brand new for most of us.)

The Incredible Growth of Black Lives Matter Content-

The killing of George Floyd by a Minneapolis police officer on Memorial Day brought renewed energy and focus to the Black Lives Matter movement. In the weeks that followed, BLM content on Instagram exploded, with influencers and brands making commitments to social justice and supporting the community. By early June, creators had generated over 11.8 million engagements on Instagram for #BlackLivesMatter, #BLM and #BlackoutTuesday posts combined.

#Pride2020 by the Numbers-

Pride month (June) has always been a way to celebrate the LGBTQ + community, and while it was in some ways overshadowed by the pandemic and BLM protests, that didn’t stop the influencer community from coming out in full force.

It is no surprise, then, that interest is growing across companies seeking to balance marketing needs with authentic activism and real emotions. The long held belief that ethical practices come at the expense of business performance no longer holds. Consumers demand a clear, visible ethical stand from corporations online and beyond. “Are you with us?” they chant. Brands can no longer remain silent or they risk falling into “against us” category.

On blogs, in Facebook groups, in a variety of listicles, and TikTok streams, people are voicing their discontent with the status quo demanding change. Social media was initially created for the purpose of sharing messages in real-time, and great social media managers know how to use this to their advantage

WHAT BRANDS CAN DO MORE?

It’ll take a long time to undo years of hiring bias and it can feel frustrating that you can’t act on this right away. Fortunately, this isn’t the only way you can support the social movements.

You can show public support for the movement. You can uplift minority voices that exist within your company. You can hire diverse influencers and content creators.

Remember, small wins add up! A monetary donation is nice, but long term change requires action. People ultimately want to have their voices heard, and providing a platform for them to speak about issues that are important to them is empowering and can be done now.

FOR MORE ARTICLES AND INFORMATION VISIT OUR PAGE- www.infabrands.com
7 шагов к синергии — как получать выгоду от сотрудничества с лидерами мнений!
By: Vitalii Malets
Tags: Influencer Marketing, Лидеры Мнений, Influencers, Marketing, Advertising

Founder of Publicfast.com Real influencer. Real simple. Real quick. Influencers marketing platform powered by AI with over 160K of influencers around the globe
CONAR lança guia para ações com criadores de conteúdo
Tags: Agex Ulbra, Comunicação, Conar, Influencers, Publi

Learn more. Medium is an open platform where 170 million readers come to find insightful and dynamic thinking. Here, expert and undiscovered voices alike dive into the heart of any topic and bring new ideas to the surface. Learn more

Make Medium yours. Follow the writers, publications, and topics that matter to you, and you’ll see them on your homepage and in your inbox. Explore
My Youtube Journey. Hello readers! My name is Paige. I live…
By: Paige Easterbrook
Tags: YouTube, Charli Damelio, Social Media, Viral Star, Influencer

Hello readers! My name is Paige. I live in New Jersey and currently commute to Montclair State University. There, I am a freshman studying Communication and Media Arts. Here is a bit about myself and my future aspirations.

My first video: watch

I have always been very interested in the social media world. So much so, that I made a YouTube channel when I was in the seventh grade. There, I began posting a series of different beauty videos. I loved to do it, but eventually would take a hiatus due to bullies at my school. However, once I was a sophomore in high school, I lost all concern for bullies and cared more about my own happiness. I focused more on the happiness I gained while editing a video after a long day than I did about the laughs I would get from my peers. As for my YouTube channel now, I still have it! It is truly my favorite hobby and outlet. One of my favorite things about it is the creative ability it allows me to possess. For example, after filming a video, I have the luxury of altering it with funny edits, colorful transitions, and informative text. YouTube is truly all my passions in one.

A screenshot from a recent video: watch

With all the love I have in my heart for YouTube, I hope to make it my full time job. Although I am still hustling and growing, I know I can achieve all I want for my life. I feel that YouTube has so many different options for me to pursue. I can do modeling for different brands due to connections from social media. In addition, I want to be a role model to people of all ages because I do feel some of the most popular influencers now are not using their platform to speak on important issues.

I can not wait to see where the future takes me and what paths I end up on. Thank you for reading my story, I hope you enjoyed it.
Daione跨境口碑行銷 — 打造自動化，無國界的網紅廣告平台
Tags: Taiwan, Daione, Influencers, Travel Startup, Interview

Learn more. Medium is an open platform where 170 million readers come to find insightful and dynamic thinking. Here, expert and undiscovered voices alike dive into the heart of any topic and bring new ideas to the surface. Learn more

Make Medium yours. Follow the writers, publications, and topics that matter to you, and you’ll see them on your homepage and in your inbox. Explore
Bio Oil: Sebagai “Holy Grail Beauty Product” Tetap Membangun Kedekatan dengan Konsumen
By: Lemon Influencer Platform
Tags: Influencer Marketing, Influencer Campaign, Influencers, Lemon Influencer, Social Media Marketing

An Indonesian platform that connects your brand with the right influencers.
Leo Victor is one of the most well-known people known for his ABCD concept called “AnyBody Can…
By: Leo Victor
Tags: Digital Marketing, Future Of Work, Future, Design, Influencers

Leo Victor is one of the most well-known people known for his ABCD concept called “AnyBody Can Design”. It was the year 2020 when COVID-19 hit the world badly, when everyone was stressed and frustrated with no business. He was the one who started his business journey on Digital Mentoring with the concept of Anybody Can Design and holds the 1,000,000 followers on Youtube, Instagram, Pinterest with his own shows and known for his best strategies and techniques for PLR Products, DFY Products, Social Media Products, boosting branding, selling on social media, brand development, social media optimization and much more.

He opened a consulting company, which he started alone and now transformed into a №1 designing company with more than 100 tops designers working with him who build the best designs for top brands in India and around the world like the TATAs, Mahindra, Maruti Suzuki, IBM, MasterCard, Microsoft, Apple and the list goes on.

Leo Victor Designs can help you turn your social media into your main traffic and sales channel, and knows how to make people love your brands with your unique designs. If any companies want to learn how to boost their social presence with beautiful contents and increase your brand awareness then Leo Victor Designs can be the popular name, which comes in the mind.

From 500 Sq.ft office in 2020 to 20,000 sq ft in 2027

Leo Victor is also the founder of 1 Rupee concept in which he runs a successful charity organisation for the poor and the needy and this concept of donating just 1 rupee was a success as anyone can donate 1 Rupee a month and the charity organisation get support from the small daily wage workers to top CEOs of the companies and caters to more than 10,000 plus poor and the needy. He always believes Designs and Charity goes hand in hand and the success to his company is the charity done.

He also started an Online Digital Education system catering to poor students, providing specialized education to suit students who are raising families, working hard and can’t afford on costly designing educations. He was inspired by his mentor Deepak Kanakaraju who is the №1 Digital Guru in the world now to start ABCD online education for the poor students as he remembers his childhood days when he was in 7th class of his education he lost his father and he had to distribute newspapers and milk to around 500 households to help his mother who was a nurse and then go to school. Now he can own the best cars in the world but still lives a simple life with 2 kids and his wife and gives the best pay packages to his employees and takes care of them as his own family. He always Quotes “Do good to others definitely good will come back to you”.
Eco-Vibes Only! Our Hotel Doesn’t Want to Shame You. But We Will.
By: Polite As Fudge
Tags: Funny, Money, Humor, Satire, Influencers

Photo by Jon Tyson on Unsplash

To our valued hotel guests,

As CEO of the most enlightened, sustainable eco-hotel in Tulum, it is my great pleasure to remind you of our policies during your stay. We don’t want to shame you during your time with us, but if you request clean towels and bed linens, we will.

Photo by @politeasfudge of printed materials at Standard Spa Hotel, Miami

Hotel Rules and Accommodations

· Sound Bath. Please feel free to run the water in our signature spa sound bath as long as you need. Wasting water for the sake of a sound bath is not only supported by the universe but is your self-care obligation.

· Coffee pods and water bottles take 500 years to decompose in landfills, so we offer them, but only at a steep price. Consider your stay with us a water/coffee detox, or pay your dues to Mother Earth via Tolerance Hotel for $12 per three-ounce serving of H20 or ground beans.

· If you see someone using a plastic straw on-premises, please feel free to shame them.

· We provide paper straws for the unwoke who don’t enjoy the feeling of ice hitting their face.

· Be kind! Did you know kindness is a renewable resource and makes those around you wonder what you have that they don’t, even if you’re faking it?

· Your dog is always welcome here, but please note that we do not believe in plastic poo bags. You are free to use your hands as our Mother, Earth, intended.

· Love the planet! This one’s self-explanatory!

· No romaine lettuce on-premises, please. Not because it’s salmonella prone, but because it’s not kale.

· It has been brought to our attention that our pool guest aesthetic gatekeepers have been accused of body shaming and only allowing certain body types at the “good pool”. It’s simply not true. Pool Aesthetic Gate Keepers only turn guests away from the good pool based on how unconsciously conscious a potential patron appears to be at the time of desired entry.

· Please do not ask for a towel at any of our pools or spa. We prefer you to not ask for anything during your stay with us.

Finally, thanks to our celebrity investors, we have paid more influencers posting here than any other green hotel in Tulum, and we know you’ll stay with us regardless of what we don’t provide because we’re #trending!

The right guest is the woke guest (or the one who can pay not to be!)

The light and teacher in me sees the light and teacher in you and all things,

Tolerance Hotel
Surfluencers — Are Surfers the OG Influencers?
By: Pj Manning
Tags: Surf, Surfing, Sports, Digital Nomads, Influencers

Surf influencers — the word is known worldwide — from the beaches of Bali to the mountains of Wyoming.

You can find influencers of every age and preference these days — for every different point of view, on any topic…

Organic vs GMO

Longboard vs shortboard

Vegan vs carnivore

……I guess Newton’s 3rd law applies to diet as well as physics.

I recently had a friend in Indonesia ask me why there aren’t any Indonesian’s on the WSL’s World Championship Tour. I had to think for a minute but it seemed like a good question. If you surf Bali or the Mentawais, you’ll think obviously there must but a few local pros because clean, perfect barrels and airs are the norm.

But look at the CT and QS and you’ll only find a couple wild cards…why…

Joining the QS costs money to travel

The only way a struggling surfer gets to travel is via sponsors

Sponsors only want someone that can sell more of their boardies to a market with $$$

The only kids being bred for the CT are from wealthy markets…meaning we’re not adequately finding the best surfers in the world — just the best surf influencers.