Why even bother to create content & put yourself out there?
By: Faruk Deveci
Tags: Entrepreneurship, Content Marketing, Personal Branding

Every new year we’re supposed to create these lofty goals.

We should do this. We should do that.

We should change this. We should change that.

We need to make X amount of money. We need to lose X amount of weight.

Having lofty goals is cool but..

Most successful entrepreneurs know that creating & distributing content has always been the play of every successful business.

Because content is everything.

It’s your ads.

It’s videos.

It’s case studies.

It’s whitepapers.

It’s blog posts.

It’s giving interviews.

It’s doing interviews.

It’s sticking a big ass billboard depicting your brand somewhere where some will care enough to see it and many won’t even notice it.

It’s pushing out an instagram swipe up ad that many will see but most won’t care enough about it to swipe up.

All of it is content

But all of the sudden marketers coined the term “content marketing” acting like it’s something new.

It works.

It always has worked.

And God only knows whether it’ll keep working or not.

But the question I’ve begun asking is

“Why do I care so much about getting views, likes, comments or any other type of engagement on my content?”

I mean what causes me to have negative emotions about not getting recognition form let’s face it, complete strangers on the internet?

What can we as entrepreneurs who create content, do to ensure we eliminate this kind of mental push back?

Good boy, you

It comes from having the desire to feel like we’re hot shit and the world should love us, cheer for us, pat us on the frikin’ back.

I don’t know about you but I don’t believe that giving in to all of our desires, is the way for growth.

So what can we do?

Simple.

Keep reminding yourself why you’re putting yourself out there.

And keep reminding yourself that before something takes off, it is preceded by failures.

I’ve been diggin’ deeper about this and someone I respect as an accomplished businessman mentioned this multiple times as well and I’ve been trying to wrap my mind around it but hadn’t fully committed to it.

Which is

“What can I do to affect just ONE person at a time?”

How can every piece of content I put out contribute to helping at least ONE person out who may be on the brink of losing himself?

What if

What if just ONE piece of content I create reaches just ONE person and hits him in the frikin’ heart and causes him to change his entire life?

What if ONE piece of content helps bring just ONE struggling business owner from the brink of bankruptcy to having a flourishing business offering jobs and opportunities to his community?

Just ONE person.

Everyday.

Or every week.

Or every month.

Would that be ONE reason enough to:

1. Create content and

2. Not give a crap about getting views or likes or whatever it is we love getting that don’t mean shit?

I think it is.

I believe THAT one reason IS one reason enough to put your truth out there and not give a crap about metrics.

The marketplace will speak anyway

And the truth is, if it’s good enough, it will start to get traction someday somehow.

If it isn’t good enough, the market will speak.

And that’s cool too.

And we should accept that.

But we can’t reach that point without first implementing.

It’s all about the TLA: Test. Learn. Adapt.

That’s it.

I’m grateful for your attention, for your likes, comments and shares.

Be great!

p.s. If you’re a small business owner that already has a working sales process and you want more leads, inquiries or visits; if you’re fully aware of the power of running social media ads to achieve that but you don’t have the time to do it yourself OR you’ve tried it once before and it didn’t work out; go to farukdeveci.com, read the letter on that page and if it makes sense, fill out the form on the bottom and we’ll reach out to ya.