How to Write a Selling Post on Instagram — Instructions + Examples
By: James J. Davis
Tags: Content Writing, Instagram Marketing, Content Strategy, Content Marketing, Instagram Stories

Surely you’ve seen more than once smeared picture of a purse, which place on the counter at the nearest market, and below a meaningful caption in the style of “Buy, do not skimp — was a ruble, is two. Naturally, such a shock content will only cause irritation, but certainly not a desire to buy the product.

The text is the second most important component of any business account in Insta. It is a component that most people find more difficult than creating a frame.

So how do you write posts that sell? You have two options: to learn this science on your own or to attract a copywriter who does these tasks professionally.

Remember that the most important feature of a good sales text is the ability to feel the reader’s “pain” and turn him into your regular customer.

A good sales post works 24 hours, 7 days a week, with no vacation, rest or days off.

But most importantly, such text has a constant constant conversion rate — in other words, converting readers into buyers. If the average conversion rate is 3%, it stays that way. There is motivation to write more and better, right?

In addition, I would like to outline the needs of your target audience that your pitch content should meet:

Engagement . After a hard day at work, ladies and gentlemen who are tired and exhausted by everyday problems come to Instagram to have fun, not to buy another product. They want to cheer themselves up, laugh or discuss something — give them the opportunity to do so on your page. We are confident that it will increase not only overall activity, but also sales;

. After a hard day at work, ladies and gentlemen who are tired and exhausted by everyday problems come to Instagram to have fun, not to buy another product. They want to cheer themselves up, laugh or discuss something — give them the opportunity to do so on your page. We are confident that it will increase not only overall activity, but also sales; usefulness. In an ideal world, your text not only sells well, but is useful. You help the reader cope with some problem, give a ready-made solution, close another teenage gestalt or simply, like Superman, save the day. Try to make the selling post useful at the same time — and you’ll be happy;

In an ideal world, your text not only sells well, but is useful. You help the reader cope with some problem, give a ready-made solution, close another teenage gestalt or simply, like Superman, save the day. Try to make the selling post useful at the same time — and you’ll be happy; Suggestion. It’s a beautiful finale you shouldn’t forget. In essence, you demonstrate your offer (product or service), and then offer to subscribe to you, buy or order on your page.

Next, we’re going to break down in detail the structure of the selling text, which has its place in your account.

Structure of the selling post

It’s really not worth paying for large-scale seminars, trainings, classes, and courses from copywriters and authors who promise to teach you how to write in a meaningful way.

The more so because the structure of the text with an offerer is not a secret. It was invented and approved in the beginning of the XX century by American publicist writers, who published the first paper catalogs. Through many years of research on the market, the nature and behavioral reactions of consumers, the psychology of shopping and so on down the list, they found a working formula called AIDA, where A — Attention, I — Interest, D — Desire and A — Action.

Attention. A good text must catch the reader’s attention with a vivid headline. How do you come up with one? Use one of the presented templates:

- Question (question word + desire or fears of your CA);

- Shock and intimidation (scary words + desires or fears of your audience);

- Promise of a benefit with a time commitment to get the reward (number + simple condition + desire of the CA). Interest. Once you’ve won the potential customer’s attention, the next task is to generate interest and make the person read the entire text. At the stage of “interest” you warm up the audience, to then slam the trap sale. Desire. The desire to own something is the strongest motivation to buy. Take advantage of this, describing how cool your hair will look after using your shampoo. Action. It’s simple — at the end of any sales post should be a clear and specific call to action (call the number, write to direct, leave a smiley in the comments, or order on the site). For greater effect, it’s a good idea to use imperative slants, which work at the level of the reptilian brain.

Remember, selling posts have specific goals:

generate interest;

to create desire;

dispel doubts and build trust;

Provoke a specific action to close the deal.

You can also use triggers in your text that affect the subconscious by triggering certain cognitive chains. Here are just a few of them:

Scarcity (a limited amount of product, etc.);

Experience of possession (to draw a picture of how cool it is when this product is already available to the customer);

Authoritativeness (this is used by experts, it’s a choice of the best);

Desire to be part of the whole (join the community of progressive consumers);

Exclusivity (a unique product, a custom mold, just for you);

Curiosity (would you like to know the secret to perfect hair?);

Conspiracy (let’s tell you in confidence, trust this secret only to you);

Rationalization (people like to think they are the smartest, back up this position with your texts).

We hope that now you will surely know how to write selling posts and get not only aesthetic pleasure from it, but also financial profit.

A little bit about visual content