9 Things to Know About Facebook’s Libra
By: Larry Kim
Tags: Cyrptocurrency, Marketing, Entrepreneurship, Bitcoin, Facebook

It’s been a month since Facebook announced its plans to launch a cryptocurrency called Libra in 2020, and ever since then everyone from Mark Cuban to President Trump has voiced an opinion.

The dust has (somewhat) settled, and we’re excited to see how this project unfolds in the months to come.

Whether the crytpocurrency will blossom into a unicorn or fall flat like a donkey remains to be seen.

There’s still so much to learn about Libra and how it will work — for now, however, here are 9 concrete things we know about Libra.

1. Libra’s mission is to create a simple global currency accessible to all.

In Libra’s mission is straightforward: to create a global currency that all people can access.

Libra states that 1.7 billion adults do not have access to a financial system or bank, and they believe a new, stable cryptocurrency is the solution.

2. Libra will run on a new blockchain and was created with the programming language Move.

The Libra Blockchain is designed to meet three key requirements:

It must be highly secure.

It must be flexible and adaptable to future innovations and governances.

It must be scalable to billions of accounts, with high capacity and low latency.

This technical paper has more details on the Libra Blockchain.

3. Facebook will not control the currency.

The goal is to grow this list to 100 companies, all of whom will be responsible for making decisions concerning the direction of Libra.

Facebook will have no special rights or privileges concerning the cryptocurrency, but simply serve as one of many Libra stakeholders.

Here’s the complete list of companies currently backing Libra:

Uber

Spotify

PayPal

Mastercard

Visa

eBay

Lyft

Visa

Stripe

Xapo

Anchorage

Thrive Capital

Ribbit Capital

Vodafone

Mercy Corps

Women’s World Banking

Kiva

Booking Holdings

Farfetch

Andreessen Horowitz

Mercado Pago

coinbase

Breakthrough Initiatives

Creative Destruction Lab

Union Square Ventures

Bison Trails

Iliad

The Libra Association is the governing entity of Libra.

The Libra Association is an independent, not-for-profit membership organization based in Geneva, Switzerland.

5. Facebook users will be able to use the currency using the platform.

Unsurprisingly, Facebook will allow users to make transactions with Libra.

Facebook will also have a special wallet for Libra called Calibra.

6. Libra is set to launch in mid-2020, but it may never see the light of day.

Since announcing this project, Facebook has received sizable backlash from financial regulators and legislators.

Then there’s the fact that laws concerning digital currency are still developing, and slow user adoption of cryptocurrency in general.

Given all these hurdles, it’s possible that the project will not make it off the ground.

7. David Marcus is heading up the Libra efforts at Facebook.

David Marcus has been with Facebook since 2014, and served as the vice president of messaging products before taking on his new role as “head of Calibra” (in reference to Facebook’s Libra wallet).

Before working for Facebook, he was the president of Paypal and the founder of Zong, a mobile payments provider that was acquired by eBay for $240 million.

8. Stay up to date with all things Libra on their social channels.

Libra’s social channels are up and running — follow along and you’ll be the first to know about any new updates with the cryptocurrency.

Check them out:

Twitter: @Libra_

Instagram: @Libra

Facebook: @LibraAssociation

9. President Trump recently spoke out against Libra.

On July 11, President Trump took to Twitter to express his concerns over Libra (and cryptocurrency in general) saying:

“I am not a fan of Bitcoin and other Cryptocurrencies, which are not money, and whose value is highly volatile and based on thin air. Unregulated Crypto Assets can facilitate unlawful behavior, including drug trade and other illegal activity. Similarly, Facebook Libra’s ‘virtual currency’ will have little standing or dependability. If Facebook and other companies want to become a bank, they must seek a new Banking Charter and become subject to all Banking Regulations, just like other Banks, both National and International. We have only one real currency in the USA, and it is stronger than ever, both dependable and reliable. It is by far the most dominant currency anywhere in the World, and it will always stay that way. It is called the United States Dollar!”

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About the Author

Larry Kim is the CEO of MobileMonkey — provider of the World’s Best Facebook Messenger Marketing Platform. He’s also the founder of WordStream.

You can connect with him on Facebook Messenger, Twitter, LinkedIn, Instagram.

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Originally posted on Inc.com