Digital Marketing Cycle By Digital Marketing Services in Sharjah
By: Digital Marketing Inn
Tags: Shopping, Médium, Online Marketing, Digital Marketing, Uae

The purpose of this article is to help the reader understand Digital Marketing Services in Sharjah so that he can formulate his policies in an orderly and effective manner. Digital marketing is any marketing policy developed and applied on the Internet. If you do paid advertising on Google Ads, you are engaged in digital marketing. If you are creating a commercial website or virtual store, you are engaged in digital marketing.

Although digital marketing is present at all stages of the marketing plan , companies focus their strategies on advertising marketing, which is a set of efforts for:

advertise your company, your brand and your products; inform your positioning ; to convince the consumer that his value proposition is the best; make sales. Digital Marketing x Promotion x Positioning

What is the connection between digital marketing , promotion and positioning?

In order to promote (distribute) a product, it is necessary that you have someone with whom you can communicate, who is your target audience. The target audience of the company is a group of people, usually quite heterogeneous, but having common geographical, psychographic and consumer characteristics. These characteristics include purchasing behavior, needs, moral values, and psychosocial factors. Based on the general definition of these characteristics, we can positioning is .

Correctly say that positioning is the basis of communication. If communication and promotion are the same, all advertising work should be position-oriented. Only then communication will have great opportunities to reach the heart of the target audience of the company.

Since digital marketing is created in an advertising mix, it’s elementary that positioning determines the entire company’s online policy.

Visual Identification x Person x Tone and Mark Style

There are three elements that you need to identify before thinking about digital marketing, because they will guide all communications.

A visual identity is important for your brand to be recognizable. This helps to differentiate your brand in the minds of consumers through Digital Marketing Services in Sharjah . If you have a clear position and you know what you want to communicate, you just have to give the designer a visual image.

It is worth noting that the designer is not the one who creates logos . On the contrary, he is a professional who is able to understand the company’s strategy and convey its visual communication. In addition to the logo, this professional can help with product development, packaging, and even site development.

Each brand has a tone and style , Tone is the way it speaks to people, so it will be directly related to the style. If the style is young and cheerful, the tone of communication, whether in pictures or in a written message, should be young and independent. If the brand has a bold style, communication must be abandoned.

A person is the third element. You have defined an audience for your product. At the time of communication with him, it is necessary to understand the main characteristics that synthesize the profile of this audience, taking into account what people have in common.

It is from this process that a person arises. This is the character that we created for the leadership, which will develop communication campaigns in the company. In other words, everything will be done to convince you. A person is a synthesis of a consumer whom we intend to meet with our value proposition.

Digital Marketing x Goal x Campaigns

If we were at war, we could say that, by defining our strategy and our communication channels, we would establish our fighting positions.

However, before putting them into action, you need to know what the goals of the battle are. Digital Marketing Services in Sharjah, as an instrument of advertising policy, serves to promote, provide services, capture potential customers and conduct sales.

Advertising is always the first step. No matter how you do the disclosure, this is the only way that your business, your brand and your products become known. Publication, therefore, means presence.

The provision of services depends on the type of business. If you have a virtual store, it, of course, will provide a number of services, such as online purchase and delivery. The service most used today is Content Marketing , Content Marketing In essence, this is an information service regarding products, services provided by the company, or topics related to your business. At the same time, since this is the provision of services, it is a strategy for attracting customers.

For example, a medical clinic can provide an online meeting scheduling service and at the same time make a weekly e-health publication available.

Capturing leads is important so that you can have an email marketing policy . There are many ways to do this. Many online stores offer a discount coupon if you accept the newsletter. You can run other types of campaigns that are ideas that you can use to implement your digital marketing policy. This can be outreach, sales, leads, research, branding, etc.

Finally, we have the big goal of all this — sales. If the whole process is not converted to a sufficient number of sales or sales, something in this will be wrong.

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