If You Want to Start Blogging, Start With A Niche Blog
By: Aamir Kamal
Tags: Blogging, Tech, Business, WordPress, Writing

I started Blogging in 2017, at that time I write about almost anything. My blog has posts about Engineering to fashion to SEO to almost anything. I was doing this for three years. Another of my blog about scholarships made me over $16,000 in three years. I was a student and living in an underdeveloped country, this amount of money is way more than anything. There are a lot of writers who are full-time employees but writing online just because of building a side-hustle that could support them at the time of crises. In my opinion, any intelligent human having a source of revenue that could help them in times of crisis.

You could build a personal blog on Medium or start your own blog but the best thing you could do is to write about a single topic. There are a lot of benefits of writing about a single topic.

Why you should write about a single topic?

Following are some of the benefits of writing about a single topic;

If you are writing about a single topic Google or other credible search engines will take you seriously. The search algorithm wants to deliver the best of the information to the reader so that he return back to Google again and again and again. The search engine that finds the best of the content, wins the reader and this is why Google is way ahead of everyone in this game. They say; “Content is king”

Writing about a single topic could give you an edge over another blog that writes about everything. If I am interested to know about “Cats” that means I might check out your blog with more links than a blog that writes about every pet animal. This factor is called “User retention”

When you are writing about a single, focused subject, I want to receive updates when you publish more blog posts, then I might be subscribed to your email list or follow your social media pages. “Email marketing” is one of the powerful tools you can use and it could increase your chances of getting more email leads.

When you work in one industry, you know everything about it. The good thing about writing on a single niche is that it enables you to get sponsored posts when your readership grows. In some cases, even if you have 1,000 email subscribers and over 5k to 10K organic traffic, it could bring you more sponsors than the blogger who has over 100K per month organic traffic.

You have a superpower: Building a brand under a niche is so overpowering. You have control over the traffic that is just interested in that thing. Amazon started with selling books, Books were their niche but when they grow enough, they start selling other things too.

The disadvantages of writing about multiple topics:

I have made over $16K writing about multiple topics and that money was just because of AdSense monetization. I lost the traffic and everything was gone. In between, one of my sites was hacked so started everything was very difficult. When you build a community under a single topic, you have a super-power. You don’t lose your readers. You build a community. That community is there and always supports you. The more effort you put into writing, the more it becomes easier to get more email subscribers. You can’t expect these things of you are writing about multiple topics.

All the benefits of writing about a single topic are the disadvantages of writing about multiple topics if you change the definition of it.

Start a niche blog and earn more money:

Building a niche blog is difficult. You have to find every damn keyword that someone might be searching for and write about it. But, it is a long-game. Actually, it isn’t that long. If you are consistent and putting a lot of content on daily basis. It could be easier especially with the emergence of new writing platforms like Medium, Quora, and Substack. You write about something on these writing platforms and thousands of people could read your work. If you are confused about making money from a blog, here are 15 ways you can make money from your WordPress blog.

Writing about a specific niche is hard and it might drain a lot of your energy but at the end of the day, “It is worth it” because you are working toward a common goal. The goal to get more readers and then convert those readers into email subscribers and then this community could help you bring more economic opportunities.

Starting a niche blog is easy. We intentionally or unintentionally write on different social media platforms every day but the thing we lack is to write about a single topic every day. If I Tweet about “Writing” now, tomorrow I might Tweet about a “politics” thing, and doing this brings inconsistency in community building. Even though I am consistent with generating the content, but I am not consistent with writing about a single topic, and that, my friends is a huge mistake.

If you have decided to start writing about the topic that you are passionate about; don’t forget to start with pillar content. Pillar content is a long-form article — one of the best, targeting a keyword that most of the people of your target niche are searching for. Most people write their Pillar content after 3 or 4 months of starting their blog. This is also a good strategy because this makes it easy to interlinked your previously published blog posts and Interlinking related posts are good for search engine ranking.

Also read:

7 Tools that any Blogger should know about