Heepsy Review 2021 | Top influencer marketing strategy Tool.
By: Earl Jones
Tags: Influencer Marketing, Influencer Marketing Tips, Business Strategy, Social Media Marketing, Influencers

Heepsy Review 2021 | Should You Even Try It?

Heepsy is a software created to aid this work to businesses, through a platform that allows reaching the influencers that best satisfy their needs. Created in 2016, the plan of the developers was to design a tool for influencer marketing that gives customers nothing but the most leading quality search tool, that is guaranteed to meet their needs and keep them satisfied.

Heepsy is one of the top social media influencers tools it uses influencer intelligence and influencer marketing strategy to search for influencers that best suit your niche.

influencers marketing is a procedure increasingly used by brands and businesses to give clarity to their products and services, through people with a large number of followers on social networks and Heepsy’s main aim is to give customers the best Influencer Marketing program in the market right now.

More about Heepsy (Influencer Marketing Strategy Tool)

Heepsy in another form can be a hunting social network that uses an influencer marketing strategy because it filters out each influencer and gives details about an influencer's business and how active they are on any platform.

Heepsy was our latest revelation of influencer marketing software which makes life easier and simple for marketers. As we all know, influencer marketing is one of the most prominent strategies to be faced in 2021, but it poses some of the difficulties that need to be addressed before we commence.

Ask yourself these questions

What influencers am I close to?

Who is a true influencer with a genuine audience?

Which one is of interest to my business?

Heepsy makes it really simple to find Instagram influencers. With 5 K followers or more, Heepsy has 7 million influencers, which is 90 percent of influencers with that range.

Finding influencers with powerful filters Heepsy Review!

Heepsy is a software built for marketers to improve their brand or business. The software offers some very quick and powerful filters that will help you narrow down your search outcomes so you can target the right influencers for your marketing campaigns and collaborate with them. You get access to several sets of filters depending on the plan you purchase.

The Audience filter enables the user to narrow down the search by audience age range, audience location, audience interest, audience language, and audience gender.

While the Authenticity filter assists to narrow down the results by the percentage of doubtful followers and the quality score.

Location

Locate influencers by a specific country or town. They have influencers from around the world, from every country. If you find influencers for a particular city, it will generate less results than if you look at a country as a whole.

Category

With this filter, you can obtain influencers related to a specific niche because most of their publications are related to similar and particular niches. We consider influencers are fashionistas or artists, but influencers also exist for fitness, lifestyle, and many more.

Followers

You will want to have influencers in your campaign for a particular range of followers. You can examine influencers here, starting with those who have 5K followers and upwards.

Engagement

Engagement is the engagement with influencers that people have estimated by likes, comments, or video views. This metric is really significant as it indicates how much their audience is engaged. You want to partner with an influencer who has a strong responsibility to it. The percentage of engagements ranges from high to low, depending, and relating to each group.

Post cost estimates

If you are on a fixed budget, you can find an influencer’s post cost as a specific value of dollars. This is only an estimation, but it gives you a conception of if the campaign would be something you can afford or not.

Branded posts and posts per week

You can look for influencers with these two filters which have a percentage of advertised posts and then the number of posts they post per week. Influencers who post too many pictures or videos often make their audience confused and mislead about the content they post. That’s why testing the engagement rate is important too.

What makes Heepsy better than others?

Heepsy has been in the business system for over 4 years now and is well versed in all the essential and major features of influencer marketing.

While there are various software tools that aim at assisting clients to increase their influencer marketing campaigns, the bulk of them doesn’t give you the option to try it for free.

Unlike other hunting social networks, before you buy one of their plans, you can try Heepsy and it’s numerous tools with certain limitations through its free plan.

Heepsy’s Bio search (Influencer Marketing Strategy Tool)

You can use the “Bio search” for free, which means you can try to enter a relevant and important keyword or tags (a category, country, or whatever) and discover thousands of influencers from Instagram with the blink of an eye.

This search engine produces very good results, helping you to pick out the biggest Instagram influencers that best suit your campaign objectives, your niche, or business model. I must confess I’m a huge fan of the unbelievable influencer data that they deliver after you filter and search. I especially like the way they present knowledge that clarifies decision-making.

Here is their website you can find some examples of this, or sign up for free and try it yourself.

Quality Search on Influencers!

We have personally performed numerous searches with the aim of testing the software’s capability to find the biggest Instagram influencers for numerous types of campaigns. We have used one of their payment plans for this, thus we have access to a larger number of filters and additionally improved our search. The number of influencers shown by the software per search has been huge, even though I have tried to be very precise in both categories and location.

It is valid that a bit of manual work on our part is required after conducting the search, but for the campaign to be prosperous we have to select influencers who are compatible with our business ethics. Not only that, but it’s also required to abandon the Instagram influencers that don’t have a real or genuine audience, that is, suspicious influencers that we can suspect they’ve purchased followers, comments, or even likes.

Metrics and graphs

This metric is the “score of the audience,” calculating the influencers algorithmically with a score between 0 and 100 points.

Nevertheless, we can go into precision too if we like. You’ll get a graph that displays the growth rate of followers of an influencer. Some spikes will help us to discover fake followers buying them.

Analyzing the influencer engagement rate

The engagement rate allows us to discover whether an influencer can help us accomplish our campaign objectives. This graph contextualizes the influencer showing us if the amount of communication that other influencers have on his category is above or beneath that. You can also acknowledge the comment-like ratio, which will say if there is an odd relationship that can be a sign of purchasing experiences. The graph again provides us to acknowledge the relationship of each influencer contrasting it with the other influencers in their group.

This is a great way to learn if the influencer suits your brand or niche and maybe it can also help you find influencers that have collaborated with your skillset.

Ultimately, if you’ve chosen the most suitable influencer for your campaign, you can add it to a directory of other influencers you’ve chosen. You can download all influencer details (including contact details) to get in touch with them in case you are offline and propose them with a collaboration when you finish fulfilling your list.

Heepsy Pricing Plan!

Apart from a free plan, Heepsy plans start at $49, becoming one of the numerous accessible marketing resources for changing all the features and influencers that you have access to.

You will have access to a set of filters and a number of reports in which you will see the advanced metrics, depending on the plan you are purchasing.

NB: Heepsy currently allows 1 free plan and three paid plans for customers to choose from.

What you will get from Heepsy’s Plan

Free

Price: $0

Examine and try out the website and do a search using the filters. Some of the profiles will get blurred. You can see the counter with the results number. Experiment with limited search results on all our apps.

Starter

Price: $49 per month

Access to 7M influencers

Lists and notes

Basic search

Use the filter location, category, and followers to do deep searches. You may also include keywords to locate influencers in the search bar. Provides ten reports to see specific influencer metrics. Make lists to group the searches for influencers.

Business

Price: $169 per month

Access to 7M influencers

Lists and notes

Basic search

Engagement search

Contact

Exports

Premium support

All that the Starter plan has and other filters including commitment, cost estimate, post frequency, and more. You may likewise make lists of your favorite influencers.

Gold

Price: Starting at $269 per month

Access to 7M influencers

Lists and notes

Basic search

Engagement search

Contact

Exports

Premium support

Advanced search

Audience search

Authenticity search

Multiple devices

Everything that the Plus package has plus the possibility of filtering through networks and accessing the influencers’ contact information. You can download the lists you created in CSV file, too. To add up, if you’re working in an agency or on a big organization, let’s log in to this plan at the same time. This package has 125 reports but you can also buy more reports (up to 5,000 reports a month).

As you can see, depending on your needs and budgets each plan has a set of filters and reports. If you’re on a plan and you think a higher plan is better for your work, you can differ.

My Conclusion: Heepsy Review 2021

Heepsy is certainly the most reliable and best search method on influencers out there. The organization strives to provide an accurate, user-friendly, and affordable search tool to its customers. By providing them with insightful metrics, the company always works hard to connect businesses with the best content creators in the world.