The YouTube Convention
By: Jeff Jarvis
Tags: Journalism, Democratic Party, Democratic Convention, YouTuber

The YouTube Convention

Finally a convention for the public, not the pols

Tragic circumstances forced them into it, but the Democrats created the first democratic convention, the convention for citizens.

It is the YouTube convention, with all the intimacy and directness the medium of the age demands: click on Michelle Obama and she speaks directly to you and no one else: not to a cheering crowd, the mass; not to delegates who are included through patronage and politics, to the exclusion of everyone else. YouTube is one of the mechanisms of the public conversation the internet provides and the Democrats had to learn how to use it.

Meanwhile, Donald Trump pines for the roaring crowd, the now extinct kind of convention that was an institution of television and mass media: the really big show, the firepit for enthusiasm and anger and, in its dying breath, authoritarian adulation. Now who’s going to sit home in front of a laptop chanting “Lock her up!”? Fools, that’s who.

The internet is far from finished. In this early phase, it has been built to speak — so, at long last, voices too long not heard in mass media finally have microphones of their own. I celebrate that. But the net has not yet been built to listen, to converse, to cooperate. TikTok, just a toy still, is the first net tool I’ve seen that’s designed for public collaboration, for taking someone else’s sound or video and responding or reinterpreting. It’s a start. It also befuddles Donald Trump as TikTok is not built for fanning hatred; this is why he hates it. On the prior net, on YouTube, in newspaper comments and forums, in Facebook and Twitter, what passes for conversation is reaction. And so this Democratic YouTube Convention will be an unfinished artifact of a transition out of Gutenberg’s age of hot text and McLuhan’s age of cool television, out of the primordial internet into the age of whatever’s next. [You can tell I’m working on a book.] This event is not a conversation, not yet. But moving down from the rostrum to the humble webcam forced the Democrats to speak eye-to-eye, at a human level, and to find something to say that is worth listening to. That can be the start of conversation.

The YouTube convention doesn’t supersede just the hoary delegates in the hall but also news media there: television and print. I say this, too, is a good thing. In years past, news organizations wasted huge money on institutional and individual ego, sending 15,000 journalists to “cover” the conventions where nothing happened that was not known and scripted. It was a show of access — of savvy, as Jay Rosen would say. The pols and the journalists put on shows for each other, not for the nation. The journalists and pols got to be inside and the rest of us were left out. They danced, pranced, pontificated, prognosticated, and predicted and never listened to us, the public. Now that’s over. Good riddance.

The Democrats have missed a few beats. I wish they put every single speech into their site and YouTube channel so we each could remix and share our own conventions the morning after. David Weinberger calls these Citizen Cuts. I wish they had invited YouTube videos from citizens to talk about the issues and expectations we have — messages produced by citizens, not producers. But still, it’s a start.