How Shopify Users Are Making Millions
By: Alyssa Atkinson
Tags: Tech, Entrepreneurship, Startup, Money, Business

How Shopify Users Are Making Millions

They follow a series of three simple steps.

Photo by Roberto Cortese

In recent years, the use of e-commerce has skyrocketed. More people than ever before are choosing to forgo the mall and shop solely online for everything from clothes and shoes to tech gadgets and even groceries.

Some e-commerce websites have become household names, such as Amazon and eBay. Outside of them, there were few trusted platforms for online resale.

Then, in came Shopify.

What is Shopify?

It’s essentially a platform that allows people to create their own online businesses. People can sell whatever they’d like using the Shopify platform, and Shopify takes care of all the logistics behind the scenes, like processing payments and creating the storefront.

Here’s the catch

Having a store isn’t free. There is a monthly store fee, as well as a small processing fee for each purchase a customer makes.

However, in contrast to selling on sites such as eBay, Shopify does not charge any other selling fees. What that means is a lot more profit is going straight into your pocket when you make a sale.

Even better, your Shopify store can be made completely your own, as you can customize it in any way you’d like.

So, how are people making thousands, or even MILLIONS of dollars by selling through Shopify? By following a very simple series of steps — three to be exact.

1. They buy inventory

No matter what business venture you choose to take on, you have to find great products that will sell well. If you fill your store with products that are of low demand, then you won’t make very many sales. Selling on Shopify is no different.

So, what do the Shopify pros do? They research.

The successful Shopify owners who are bringing in thousands in sales each month are constantly researching new products to add to their stores.

They look for products that are trending and in high demand. They focus on finding unique products that many people want to buy, and they list those items in their store to attract a large number of customers.

Photo by Clark Street Mercantile

2. They advertise

Next, they do their own advertising to allow customers to find their stores and buy their products. Unlike sites like eBay, where there are already millions of customers who can easily search for and stumble upon any eBay seller’s listings, Shopify stores are all unique.

Thus, you have to advertise your website and attract customers yourself.

The successful Shopify store owners are doing this in a variety of ways. The most common way is by using social media platforms to advertise products, such as Facebook and Instagram.

No matter what platform you choose, the advertisements will only succeed when you target a specific audience.

For example, a Shopify store that sells a variety of t-shirts with dogs on them should include specific keywords and tags in their ads that allow dog enthusiasts to find their products.

Photo by William Iven

3. They re-invest

Finally, Shopify owners re-invest in their businesses. The only way to grow a store is by adding more inventory to it. Obviously, this requires more money invested. So, the fastest way to expand is by putting almost all the profit made back into the business.

Having a greater variety of items gives shop owners the ability to reach a wider audience, which leads to more potential customers and sales.

Now, this may seem risky, but if you are quickly turning a profit, then your store is probably already succeeding. Why not build upon that momentum?

Photo by Pepi Stojanovski

All in all, Shopify is changing the world of e-commerce.

People are quickly and easily starting their own online businesses with the click of a button.

There are already over one million users, some of which have experienced immediate success. If you are interested in entering the world of e-commerce, Shopify may be just the platform you need to get started.