What is Google Adsense?. Google Adsense is a unique make money…
By: Subhasish Adhikary
Tags: Earn Money Online, Make Money Online, Advertising, Blogger, Google

Google Adsense is a unique make money online program that can produce a lot of revenues over time if you are patient and your site contents quality content. Here is an overview of the basics of Google Adsense and how Adsense works.

The Basics of Google Adsense

Let’s us understand the basics of Google Adsense, you first have to understand what is Google Adwords.

Adwords is a program where people can bid per click to buy advertising space on platforms (such as Adwords partnered websites and apps) Google supports with advertisements. This includes the ads you see on the top and down the right column of results when you search on Google.

The beauty of Google Adsense is it creates a great revenue source for sites. How it works, let’s assume someone bids 60 cents in Adwords for the placement of their ads. A website or blog then shows those ads through the Adsense program. When an ad is clicked by a person on that site, Google charges the advertiser and splits the money with the partnered website/blog.

The Google Adsense program is extremely simple to use. You can sign up for Google through your Gmail account and, once approved, are able to select the format of ads you want to list on the pages of your site.

Google then generates and provides a javascript, which you have to copy and paste into the HTML of your pages where you want to show the ads to your visitors. Remember you should not change or mess around with the code, it will stop displaying ads if there is an error in the code.

Once you have inserted the code and republished your site, it is time to sit back and watch. Google provides stats within your account area. You can see basic click and revenue information as well as monthly totals. Once you reach a total of $100 in revenues, Google will give a check to you. The check is issued at the end of the month when your earnings hit the $100 amount mark.

Note: You will be tempted to click the links on your page. Don’t do it! If Google finds out that then you’ll be banned from the AdSense program.

HOW ADSENSE WORKS

Okay before we go through and understand why Google AdSense is very important for content sites, it’s essential for you to know and have an idea that how AdSense works.

The concept is very simple.

The publisher or the webmaster (owner of the website) needs to inserts a javascript code into his/her webpage(s) where you want to show the ads. Each time the page is accessed, the javascript will pull advertisements from the Google server and will show it to your visitors.

The ads that are targeted should, therefore, be related to the content that is contained on the web page serving the ad. If a website visitor clicks on the displaying ads, the website displaying the ad earns a portion of the money that the advertiser is paying Google for the click.

Google handles all the tracking and payments, providing an easy way for webmasters to display content-sensitive ads without the hassle of soliciting advertisers, collect funds, and monitor the clicks and statistics.

BENEFITS OF GOOGLE ADSENSE

One of the most impressive advantages of AdSense is that Google has a huge database of advertisers who are looking to place their ads on google and it’s partnered websites. Because of this ample base of advertisers, AdSense can provide you with numerous advertisers that can match just about any type of content and keywords that you can think of.

Advertisers are categorized based on the product, service, geography, and business size. This helps to both provide local advertisement opportunities to businesses, as well as provide your site with relevant content.

Another no cost-benefit that AdSense offers is the use of their Google custom search box feature. You can add this feature to your website, which will encourage visitors to stay on your website longer, and it will encourage them to return to your site.

You can even earn money from this feature. When a visitor enters a keyword or keywords the results appear in a box at the top of your web page. You earn money for every ad that they click on that was generated from their search.

In addition to these benefits, you also are able to control what kinds of ads you want to be displayed on your website. You can filter out ads from specific company genres, and you can also filter out companies that compete with what you are trying to sell.

You can also design the look of the ads that are displayed on your website. You can choose their color pallet, layout, and size of the ads that are displayed, and where they appear on your website.

Finally, you can customize your AdSense to perform on only selected posts and pages of your website. Many of these options enable you in which to stay control of how AdSense is exhibited to your visitors.

Adsense is vital for content sites since it has come quite a distance in understanding the needs of web publishers and webmasters which allows full advertising customization.

The various formatting expands the opportunity of more clicks from guests who might not exactly be familiar with what they are simply clicking.

Thus making them take the next phase of simply clicking a relevant advertisement. This way the folks behind Adsense are certain to get their content read, therefore you make money.

Read more: How to start a blog from Scratch.