Coworking Is The New Networking
By: Stylework, Unconventional Talks
Tags: Coworking Space, Networking, Coworking, Office, Workspace

Coworking spaces are more than just a membership plan for all. You don’t only work in a shared office; you develop professionally. There are a variety of reasons why networking is advantageous to your company. It assists you in obtaining referrals, connecting you with mentors and investors, and improving your pitching abilities, among other things. Professional relationships are necessary for everyone, from a freelancer to a huge business owner, for a variety of reasons in order to get their name out there. To succeed, one must put in just as much effort building connections as they do working. Coworking is the solution to this problem.

Coworking has changed the scenario over the years and has created an environment that’s already curated for networking. Because coworking is a non-competitive environment, people are more creative, socialize, collaborate, and exchange knowledge. As a result, entrepreneurs, freelancers, and even large corporations are harnessing the energy of coworking spaces and networking in unprecedented ways.

It is possible to network at coworking spaces just by going to the office. Yes, it is that simple! So if we can network by simply showing up at work- that is surely a huge win! Once you enter a coworking space, you will be surrounded by dozens of people with whom you can form significant connections.

Active coworking can be very helpful for a business. Since it involves helping the other, it can strengthen relationships. People from different backgrounds can be an amazing source of new and fresh ideas as each brain has something unique to offer. Being a part of various groups and events can make you more reputed and visible. Connections often bring business opportunities that otherwise may not be in your reach, thus it is always beneficial to have as many connections. An added advantage is that you can seek the best of advice and support from industry experts and experienced professionals that are well versed with the ongoing trends of the industry while networking at coworking spaces.

How to go about networking at a coworking space?

1. Start A Conversation

To create camaraderie with a coworker, all you need is a warm ‘Hi’ and maybe a great cup of coffee. It’s important to remember that networking is nothing without a good conversation. As a result, this is a crucial technique for maximizing your networking abilities.

2. Visit Every Event Hosted By Coworkers

You might want to consider attending an event hosted by a coworker. You can also arrange to be a guest speaker and give a short lecture about your area of expertise. This increases your brand’s discoverability as well as the possibility of generating business inquiries.

3. Showcase Your Passion

Because of your entrepreneurial enthusiasm, relationships are formed and interest is piqued. In certain circumstances, this can be the sole motivator for generating sales or attention or even attracting business inquiries.

4. Share Promotional Material

Invest in business cards and other useful promotional material such as bottles, mugs, notepads, pens, keychains, etc. This will serve as a reminder of your company’s presence to nearby businesses, as well as a brand recall value.

5. Digital Hoardings

Display innovative digital hoardings throughout the coworking area to draw people’s attention and pique their interest in learning more about you.

6. Have An Open-Door Policy

When the startup’s employees are open and responsive, connections are formed. For the most part, doors should be left open for office neighbours. If your work does not demand a lot of attention, try working in the common area.

Expanding your contact list can often open doors to new partnerships, work opportunities, and personal development. By frequently putting yourself out there, you gain confidence and make yourself visible to people. The confidence you obtain and maintain when talking with individuals and exchanging information at an event aids in making a lasting impression on others. There is no science to networking in a coworking space. It’s a lot like networking anywhere else. The key is to be real and foster genuine relationships with people. Trade thoughts and ideas and at some point you might start trading business too. So the next time you plan to visit a coworking space, do not forget to network all you can!