The Elements That Make Up The Most Common Sales Script Types…
By: Orren Prunckun
Tags: Copywriter, Copywriting, Copywriting Services, Copywriting Tips, Copywriting Portfolio

There are several Sales Scripts types.

This guide will outline:

Each sales script type; What it is; What its purpose is; and What sales script elements it has.

And this will cover scripts for:

Ad Scripts; Opt-in Scripts; Content Scripts; Free Product, Low-Priced Product & Email Scripts; Main Product Scripts; High-Priced Scripts; Upsell Scripts; and Down Sell Scripts.

Ad Scripts

An Ad Script or advertisement is a public notice promoting something.

The purpose of on an Ad Script is get attention and awareness of a product, service or solution.

The purpose of a Frozen Ad Script is to make prospects problem aware. Use this if prospects are problem unaware.

The purpose of a Cold Ad Script is to make prospects solution aware. Use this if prospects are problem aware.

The purpose of Warm & Hot Retargeting Ad Scripts are to make prospects aware of your product OR to make prospects return to a point-of-sale. Use this if prospects are solution aware OR if prospects are aware of your product, service or solution.

All Ad Scripts generally have the following Elements:

Headline; Story; Offer; and Call-to-action.

All Ad Scripts can optionally have:

Close; Future Pacing; Guarantees; Post-Scripts; Problem Definitions; Product Name; Solution Presentations; Testimonials; Urgency; and Value Translations.

Opt-in Scripts

An Opt-in is a choice to do participate in something.

An Opt-in Script is the wording contained in an Opt-in Offer.

The purpose of a Cold Opt-in Sales Script is to make prospects solution aware. Use this if prospects are problem aware.

Opt-in Scripts generally have the following Elements:

Headline; Story; Offer; and Call-to-action.

All Ad Scripts can optionally have:

Close; Future Pacing; Guarantees; Post-Scripts; Problem Definitions; Product Name; Solution Presentations; Testimonials; Urgency; and Value Translations.

NOTE: Both Ad Scripts and Opt-in Sales Scripts have the same elements — this is because they require congruency in messaging. The Ad provides attention and awareness and the Opt-in is the delivery of the promise contained in the Ad.

Content Scripts

Content is consumable information that is expressed through a medium, such as text, images, video, audio and so on.

Content Scripts are the wording contained in text, video, audio and so on.

The purpose of content is to overcome buying objections and educate prospects.

The purpose of Frozen Content Scripts are to make prospects problem aware. Use this if prospects are problem unaware.

The purpose of Cold Content Scripts are to make prospects solution aware. Use this if prospects are problem aware.

The purpose of Warm Content Script is to make prospects aware of your product. Use this if prospects are solution.

Content Scripts generally have the following Elements:

Headline; Story (or Case Study); Offer; and Call-to-action.

Content Scripts can optionally have:

Bullets; Closes; Future Pacing; and Problem Definitions.

Free Products Scripts, Low-Priced Product Scripts or Email Scripts

The purpose of Free Products Scripts and Low-Priced Product Scripts is to “sell” free products and low-priced products. Use this if prospects are problem unaware or problem aware.

The purpose of Warm Email Scripts is to make prospects aware of your product or turn prospects into customers. Use this if prospects are solution aware or if prospects are aware of your product.

Free Products Scripts, Low-Priced Product Scripts or Email Scripts generally have the following Elements:

Bullets; Product Name; Solution Presentations; Calls-to-Action; Closes; Guarantees; Headlines; Offers; Stories; Urgency; and Post-Scripts.

Free Products Scripts, Low-Priced Product Scripts or Email Scripts can optionally have:

Bonuses; Case Studies; Future Pacing; Problem Definitions; Testimonials; and Trial Closes.

Main Product Scripts

The purpose of a Main Product Script is to make prospects aware of your product or turn prospects into customers. Use this if prospects are solution aware or if prospects are aware of your product.

Main Products Scripts generally have the following Elements:

Headlines; Problem Definitions; Stories; Case Studies; Product Name; Value Translations; Solution Presentations; Bullets; Testimonials; Offers; Bonuses; Guarantees; Urgency; Future Pacing; Closes; Calls-to-Action; and Post-Scripts.

Main Products Scripts can optionally have:

Trial Closes.

High-Priced Product Scripts

The purpose of a High-Priced Product Script is to get hot customers to buy again. Use this if customers are product aware.

A High-Priced Product Script is made up of the following elements:

Headlines; and Trial Closes.

High-Priced Product Scripts can optionally have:

Bonuses; Bullets; Case Studies; Future Pacing; Guarantees; Post-Scripts; Stories; Testimonials; Urgency; and Value Translations.

Upsell Scripts

The purpose of a Upsell Script is to sell a product that speeds up or automates of the original product.

An Upsell Script is made up of the following elements:

Headlines; Closes; Solution Presentations; Product Name; Bullets; Offers; Urgency; and Call-to-action.

An Upsell Script can optionally have:

Bonuses; Bullets; Case Studies; Future Pacing; Guarantees; Post-Scripts; Stories; Testimonials; Trial Closes; and Value Translations.

Down Sell Scripts

The purpose of a Down Sell Script is to offer the same upsell product with different payment terms (not discount), or sell a different version of the upsell.

A Down Sell Script is made up of the following elements:

Headline; Closes; Solution Presentations; Product Name; Offers; Urgency; and Call-to-action.

A Down Sell Script can optionally have:

Bonuses; Bullets; Case Studies; Future Pacing; Guarantees; Post-Scripts; Stories; Testimonials; Trial Closes; and Value Translations.

Then What?

So, that is the summary of:

Each sales script type; What it is; What its purpose is; and What sales script elements it has.

Now, to get all of your sales scripts written, you have two options…

Hire a copywriter; and Learn and write copy yourself.

The first option is expensive.

The second option takes time.

There is a third option…

Instead of creating each sales script yourself, you can get the exact wording for each sales script written for you without hiring an expensive copywriter, without learning to write copy and having to write copy yourself…

I’ve created software that writes all of your sales scripts in under 15 minutes without having to hire a copywriter, without having to learn copy or without having to write it yourself!

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