從桂冠巧克力湯圓事件看供應鏈和食品信用安全
Tags: Food Security, Supply Chain, Credit, Esg, Public Relations

Taipei, Dec. 8 (CNA) Products of a famous local chocolate brand are being largely removed from local store shelves over lingering controversy linked to a molestation case committed by its former chairman dating back to 2015.

As a result of a boycott campaign launched by netizens, several local food companies and retail businesses have announced the decision to take products made by Fu Wan Chocolate off their shelves. The boycott began recently because of a case of molestation and unwanted touching committed by its former chairman, Hsu Feng-chia (許峰嘉), against a female intern in 2015.

Hsu was convicted the following year to six months in prison in the case and was stripped of his position.

Taking the lead in the move against Fu Wan, Laurel Corp. announced on Monday that it will stop producing one of its new dumpling products that contains a filling made of Fu Wan chocolate and that the money made from previous sales of the product will be donated to charity.

Following suit, Kuai Kuai Co., Ltd. said in a statement on Tuesday that effective immediately, it will take all its products that are co-branded with Fu Wan off the shelves and donate them to charity groups, the company said.

Both Laurel and Kuai Kuai said they will, in the future, be very careful when choosing partners with which to cooperate to ensure the reputation of their brands.

The Mister Donut chain, meanwhile, said it has stopped selling seven products and three kinds of drinks using chocolate made by Fu Wan.

Carrefour S.A., a French hypermarket chain, said on Tuesday that five Fu Wan Chocolate products introduced since it held a chocolate fair last year have all been removed as a result of the negative impact of Hsu’s case.

PX Mart Co., Ltd., a leading local supermarket chain, said Fu Wan Chocolate products have never been sold at its premises.

In a statement, Taiwan FamilyMart Co. Ltd., a convenience store chain, said it will terminate the sale of eight products containing Fu Wan Chocolate products, as well as the dumplings produced by Laurel.

Although Fu Wan Chocolate has apologized for Hsu’s offense, calls have been raging online to boycott the brand’s products.

In response to the backlash arising from Hsu’s conviction, Fu Wan Chocolate said it respects all the decisions made by its business partners and will sustain all losses stemming from the boycott.

(By Flor Wang and Yang Shu-ching from CNA)

ESG的供應鏈危機：火苗也能燒成森林大火

ESG原則（Environment, Social, Governance，指環境、社會、公司治理）強調要將環境、社會和公司治理等因素納入投資決策或企業經營考量，優樂地執行長蔡承璋說，ESG是多面向的，從桂冠巧克力湯圓的事件就可以看到，供應鏈管理的重要性。

福灣巧克力的性騷擾事件讓進口原料的桂冠食品也遭受波及，迫使桂冠在2020年12月7日斷然宣布停產巧克力湯圓產品，即時和福灣切割。這個切割代表什麼意義？

由事實上來看，粉絲專頁「桂冠輕鬆生活」因即時的發文切割和下架，並且將所得全數作為公益，將320個怒改成8個怒的聲明，更在12/10的聲明，因為完整交代處理細節，成功平息眾怒，最後只得到1個怒。

根據《食力》報導，優樂地永續服務公司董事長朱竹元說，就食品業來說，最基本就是講究食品安全，但如今甚至已經談到「食品信用」，看到品牌、就有信用，「過去是食品衛生、安全，現在已經到食品信用，像是看到統一超商品牌、就有了信任，認為上架的東西是安全的，通路商已經不能像過去發生食安事件時說自己也是受害者，現在不是這樣，大家都要負責。」朱竹元表示，下游通路要負責上架的產品，要做好溯源管理，現在這也已經是通路的責任。

朱竹元說，如今各大通路更要發揮通路商角色，去驅動中游和上游供應商，「不管是在產業鏈哪一個位置，可以影響下游，也可以要求上游，這是供應鏈效應。」永續供應鏈很重要，如果都有這個概念的話，每個上、中、下游都可以驅動產業鏈、變成永續價值鏈，這是一件很有價值的事情。

即便企業身處供應鏈的不同位置，無論是上游供應商、或是下游通路商，都可以影響到自己的上游、下游供應商夥伴，這也是未來環境永續發展的重要方針。

「ESG是多面向的。」優樂地執行長蔡承璋說，供應鏈管理要特別注意是否有相對的利害關係風險，企業方必須各個方面都要注意，才能做好ESG。