How to Improve your Business by Smartly Using Feedback from clients and customers
By: Eric Jan Huizer
Tags: Entrepreneurship, Business, Business Development, Feedback, Improvement

How to ask for feedback:

Every client, new or old, can help you with his or her knowledge about the service or product you provide. These clients can help you to solve their problems better and faster, but also increase your sales and give you fresh ideas to attract new clients. But the only way to get them to share this knowledge is by asking them the correct things and implementing their feedback.

Below, you will find 11 good questions to ask for feedback:

1: Are you happy with the results from our product/service?

Just a simple Yes or No can make a world of difference and might open up new questions to ask and find the core problem in case they are not pleased with the result.

2: Please tell us more about the interaction with our employees:

Find out if your employees (if applicable) did all they could to give your clients a pleasant experience. Try to find out if your service can be better in any way, in order to help your clients in a better way next time.

3: Could you easily find what you needed?

If you cannot provide the correct service for your clients, they will not come back but instead go to your competitor. Being easy to find will help other prospects to find you and work with you, you can think of an easy to find website with the correct keywords etc. Learn how accessible you are for prospects and try to think of ways to improve your ‘findability’.

4: How easy was it to buy our product/service?

After prospects find you they want to buy from you if there is a good match, but if your prospect has to wait in line for a long time they might choose not to buy from you. There can be many things that will make people walk away from you, so try to make buying from as easy as possible.

5: How likely is it for you to repeat your business with us?

The answer you want is very likely, and you should always aim to get this answer. But when you get a negative answer more often than once, then try to find a pattern. And when you find the pattern/reason, fix it…ASAP…

6: Did you feel comfortable working with us?

If your customers feel underwhelmed or disappointed with your product or service, it could be a signal for you to adjust your service and/or the customer journey accordingly.

7: What is the positive thing you remember most from your experience with us?

Let’s stay positive and ask for positive feedback, knowing the answer to this insightful question will make you smile.

8: Why did you decide to do business with us?

Customers have many choices when it comes to buying, but there is a main reason why they choose to do business with you. Knowing this reason will give you a better insight into your main strength when it comes to attracting more customers and differentiate you from your competitors.

9. Is there a service or product you wish for, but that we do not offer at the moment?

Maybe you will be able to expand your business using the answers to this question.

10: How can we exceed your expectations?

Meeting expectations is normal for you, but knowing how to make your customers say ‘wow’ will make you stand out from the crowd.

11: Is there something else you would like to share with us regarding your experience with us?

You cannot have the perfect questions to ask each customer, therefore it’s a good idea to give them an opportunity to say more.

Always ask customers for feedback in order to learn more about your own business.

Try to ask them right after you delivered your product or service to keep their minds fresh. Incorporate fresh or even real-time feedback into your customer service model and enjoy open communication with your customers.

This will lead to long term clients and consequently better business results.