Maximize Your Success With Website Conversion Campaigns
By: Darrell Tyler
Tags: Mobile App Development, Facebook, Digital Marketing, Advertising, Startup

Website Conversion campaigns are heaven-sent. I don’t know where I would be without the data that’s provided to me and my team. There are so many different types of conversions but to put it in simple terms, a conversion is a specific action taken on your site by a user. Email opt-ins, page views, and purchases are some different types of conversions you can optimize for in Facebook Ads.

Say you want to increase the number of ‘Add to cart’ events there has been. Thankfully, Facebook provides you with a conversion tracking tool called Pixel. Placed as a snippet of code on your site, it records the activity of all of your user’s behavior on your site.

This gives you the ability to not only know whats going on after they click your ad, but you’ll also collect important data about the user. Facebook gives you the opportunity to turn this data into hard cold cash by optimizing your ad to the people likely to act on your product/service.

Facebook Pixel collects data from your site visitors to give you an in-depth look at what actions are being taken. Pixel then takes this data and uses it to attract like-minded consumers to your business.

CONVERSION TRACKING FOR APPS

Conversion tracking isn’t just for websites, but for mobile apps too! Finally, you can see whats happening after people download your app. This gives you deep insights into your user’s behavior and how you can improve your app. Know exactly when users:

“Level up”

Make in-app purchases

Or take any other key actions.

Behaviors that you’re tracking for conversions are called App Events. Get access to this data by installing Facebook’s SDK on their developer platform.

Make in-app purchases, or take any other key actions. Behaviors that you’re tracking for conversions are called App Events. Get access to this data by installing Facebook’s SDK on their developer platform.

Additionally, you can use Facebook Analytics for Apps to gain insight to purchases, top players, biggest spenders, and fundamental user demographics that will help you identify your core audience for more precise targeting to potential users.

For more information on App Ads, visit Facebook Developers.

INSTALLING FACEBOOK PIXEL

When you’re the biggest advertising platform in the world, everyone adjusts their strategy to you. If you’re reading this, you probably have a website hosted somewhere on the internet. Many website platforms have adapted to Facebook’s growth by making it easy for users to install Facebook Pixel on their site. Whether you’re using:

WordPress

Shopify

Magento

Squarespace

Or other

Most platforms will allow you to install your pixel without any knowledge of code by using, Facebook provided, pixel ID. Facebook provides specific installation instructions for your non-technical needs.

For more info on Mobile App Install Facebook advertising campaigns, click here

Thanks for being a part of the Steller Facebook Advertising series. If you enjoyed this article, let me know in the comments below! Share this with someone struggling to understand how to use Facebook Pixel! They will thank you for it. Thanks again.