Fundamentals of Digital Marketing in a nutshell
Tags: Personal Brand, Skills Development, Marketing, Sales, Digital Marketing

Fundamentals of Digital Marketing in a nutshell

What is Digital Marketing?

Who should read this article? If you are a digital marketing learner, seo consultant, online coach, digital mentor, freelancer, students then this article is for you.

Digital marketing is marketing aided by digital platforms such as Email, Facebook, Instagram, Youtube, etc. Marketing is used by companies and brands to promote their products or services with some strategies and tactics. Marketing starts with researching the market, knowing the customer requirements, and ends with selling the product to the customers. What you will learn in this article

The fundamentals of marketing Digital Marketing vs. Traditional marketing. Role of Communication skills in marketing. CATT Marketing Funnel How to choose the right niche Integrated Digital Marketing Personal Branding: MassTrust Blueprint Conclusion

But why do we need marketing in business? Let's understand marketing first by keeping digital away for a while.

The fundamentals of Marketing.

Marketing is science and not creativity. Peter Drucker, the father of Management Thinking defines marketing as follows:

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself… The aim of marketing is to make selling superfluous.” — Peter Drucker

The purpose of marketing is to build a brand and make a position in the minds of the customers so that the product sells automatically. The root of marketing should be a great product.

Marketing is not just about selling. It is also about keeping an existing customer happy by communicating with them so that they can remain a lifelong customer. And a great product can make your customers brand ambassadors.

Also, there are some facts about marketing which you should be aware of.

Advertising is one of the components of marketing.

Sale is one of the components of marketing.

Copywriting is one of the components of marketing.

Digital Marketing vs. Traditional marketing.

Before explaining digital marketing vs traditional marketing let's dig out some data.

In India 197 million out of 298 million homes have TVs. Assuming 4–5 members per household, TV has a reach of 800 million to 1 billion people. So the reach of digital marketing is nowhere close to the TV based on numbers alone. (Source- Wikipedia)

Radio has a reach to 65% of the Indian population. (Source- Financial Express)

The newspaper has a reach of 465 million people. (Source- Business Standards)

These data simply suggest that if your product is great and best in the category whatever marketing you choose, sales will be there. Since TV ads also have a good reach we can not simply ignore traditional marketing.

Digital marketing is the best medium to reach the affluent English-speaking population.

So now let’s explain a bit what is exactly the difference between traditional marketing and digital marketing.

Traditional marketing is the way of marketing a product or service other than the internet as the medium. Like marketing through TV ads, Radio, outer advertising like billboards, and newspapers, etc.

Digital marketing is a form of marketing for promoting and selling products or services through electronic devices. So digital marketing is marketing on the internet through various platforms like email marketing, social media marketing, content marketing, etc.

Role of Communication skills in marketing.

Good communication is very important in good marketing because you should be able to explain things to your customer in a simple and easy way.

Good communication doesn’t mean sophisticated English. Good communication is not about perfect grammar and vocabulary but it’s all about whether you are able to transfer your thoughts effectively to the customer or not.

CATT Marketing Funnel

How much wealth you will make depends on the following things

[n]Niche

[C]Content

[A]Attention

[T]Trust

[T]Transaction

Wealth= n^[CATT]

Niche(n): Your success and wealth depend a lot on the niche you select. A niche simply means the area in which you want to serve the people. The narrower is your niche the more wealth you will make. Just compare a general physician with a heart surgeon or an eye specialist.

Content(C): Content creation related to your niche is an important skill. Useful content will attract people and ultimately they may become your future customers. Blog posts, video content, live webinars, etc you can create to attract people.

Attention(A): Next gaining attention or driving attention (traffic) to your content using search engine optimization (SEO), social media, Youtube, paid Ads, etc. Those who pay attention are your target customers.

Trust(T): Building trust with your audience is very important. For building trust, you can provide genuine content. You can retarget them by making a conversation through email.

Transaction(T): Converting your potential customer into a paid customer is the ultimate goal. Convert your leads into customers with a natural sale method.

How to Choose the Right Niche

Niche selection is not an easy task for everyone. So there are some tips to select your niche.

Your niche can be something you are talented in and have passion for it also there should be a market for it. Then only you can make wealth and abundance.

For example, you are talented in website design and it has a market but you aren’t passionate about it then after some days you will be tired. And those having talent, passion will overtake you.

And if you are talented and passionate about something but there is no market then there will be a struggle for you to sell the product or service.

So while selecting the niche that fits best for you we have to take care of these three important parameters: talent, passion, and market.

Integrated Digital Marketing

Integrated Digital marketing is the combination or integration of all components of digital marketing.

You may not get results with only one component of digital marketing. Like doing only SEO or Email marketing or content marketing may not work so what you have to do is integrate them properly.

Creating content that attracts people and then subscribing to their email to collect email lists and then sending them email may work for you. Doing Social media and paid ads and integrating these all will definitely give results.

The power of Personal Branding: MassTrust blueprint

Why should anyone have a personal brand?

The best known will always outperform the best. Also, people connect better with a person and not with your company’s logo. People want to hear from people and not from brands.

A personal brand becomes an influencer and a brand ambassador for the companies they run. For example, Elon Musk is the brand ambassador for SpaceX and Tesla.

A personal brand can give rise to many brands from his/her influence.

But there are some downsides of a personal brand as a personal brand cannot be invested in and it cannot be sold.

The Evolution of a Personal Brand. MassTrust Blueprint

There are some steps through which a personal brand can evolve.

Learn: Learning a new skill through concepts, facts and procedures will help to start. To learn a new skill you have to understand a concept, remember the facts, and then practice the procedure to make it permanent. Work: After learning the new skill we have to put it into work. From practicing to implementing the skill is very important. For this, you should implement the skill and use it in your job or go for freelancing. Blog: Write about what you have learned and experienced through your work. When you write you understand it better and also your personal brand starts building. Consult: When you have the work experience after learning and implementing all the fundamentals, the next step is to consult business and people instead of working for them. Consulting charges are higher than working for someone. Mentor: Next step in personal branding can be mentoring and coaching people who want to be like you. Mentoring others will take your understanding to a new level. Startup: In the end, you can start your own product or service business with the understanding that you have developed about the market, the problem, and your own skills.

Masstrust blueprint is a great way of taking your brand to the next level.

Conclusion:

Marketing is not selling or an advertisement. It’s a process of knowing your customer right.

Marketing should not be bigger than product or service. A good product or service will sell itself.

Trust is the biggest asset to convert your leads into a customer.

Both traditional and digital marketing have their own pros and cons. Digital marketing is more target-focused and useful when you want to target a specific group of people.

A personal brand is the most important asset in business.

I hope this article will change your perception of marketing and inspire you to do effective marketing.

Comment below what you think about this article.