Want to Fascinate Others? Take the Fascinate Test!
By: Echo Wang
Tags: Digital Marketing, Fascinate Test, Sally Hogshead

7 Advantages

If you are a fan of doing personality tests and want to discover who you truly are, why don’t you try the Fascinate Test? Created by Sally Hogshead, the 28-question-test could help you find out how the world sees you and which are your advantages among the seven ‘triggers’ (Innovation, Passion, Power, Prestige, Trust, Mystique and Alert) that you could use to market yourself or ‘fascinate’ others. In this blog I will share with you my experience of taking the test, my test result and what I’ve learned from it.

My Reaction

I could answer some of the questions without thinking, but there are some about how other people think of me. I felt like even if I try to be as objective as possible when I am answering these questions, it would be somehow subjective since my answers are how others think of me in my mind, instead of in others’ minds. So, I can’t help but kind of question its accuracy. Also, when I was taking the test, I felt an inconsistency between who I am and who I want to be. For example, I want to be more passionate and creative, but through self-examination I know that I am still not as good as I want to be. The test is a reminder of in what directions I should be working harder and improving myself.

My Archetype

According to my fascination advantage report, my archetype ‘Wise Owl’ is a combination of my primary advantage Mystique and my secondary advantage Trust. My primary advantage is the one I use more than any other even without realizing it. By having Mystique it means I am a good listener. I carefully analyze situations before making decisions and systematically approach problems to find the best solutions. Moreover, influence by my secondary advantage Trust, others could rely on my thoughtful advice and appreciate my commitment.

My Feelings About the Result

Usually the questions like what kind of person I am and how others see me don’t even cross my mind. While reading the test result I had a peculiar feeling of firstly realizing who I am in the eyes of others. When I was taking the test, I felt a little frustrated because I found that I’m still a little behind my ideal self. But the report tells me I still have many advantages being who I truly am. I may not be passionate and innovative enough, but I am rational and able to find the most effective path toward a goal. It builds my confidence greatly and enlightens me about how I could fascinate others in my own way.

Look at The Idea of Fascination as A Marketer

In Sally Hogshead’s Ted Talk, she suggests that an fascinating introduction is a crucial door to make connection and expose one’s hidden brilliant ideas in a competitive and distractive environment. I think the idea of fascination could definitely help marketers. Most of the time we are busy marketing the brands’ fascination and their advantages without learning who we truly are. But I believe we could do a better job on finding and marketing others’ fascination if first we discover our own advantages and see ourselves as a fascinating brand.

Now if you are wondering what kind of Archetype you are and how you can fascinate others, go try the Fascinate Test and you may uncover surprises!