7 SaaS Landing Page Secrets Proven To Increase Leads
Tags: Ui Ux Design, Saas Marketing, Landing Pages, Web Development, SaaS

Every element that appears on your landing page should support the other. You’ve developed your SaaS product, and every element of it seems awesome! Your software is ready, you believe in your competitive advantage, and you’ve developed a landing page that will be irresistible to prospects. That helps the prospects see the benefits of what you’re promising. Additionally, it must also have all the convincing points that convert prospects into clients. Moreover, with advanced targeting, you can even offer the prospect a customized landing page experience to help you segment your audience better. Typos and Grammatical Errors: Ensure that your landing page copy is polished. It’s called a landing page because in general, you bring traffic to it through various online sources. Unbounce, ActiveCampaign, and CRO legend Talia Wolf have all teamed up to help you diagnose and optimize any low-converting SaaS landing page. The best part about Hubspot’s landing page technology is the speed at which you can create, delete, edit, and re-create landing pages.

There’s no perfect landing page length. To design and implement the perfect landing page you need to align your copy with it. In most cases, a SaaS WordPress landing page includes an opening header, social proof, and an explanation as to why the product is the perfect solution to the target users’ problems. Perhaps the software doesn’t need tweaking at all, but the problem revolves around the landing page that represents it in front of consumers. Not only do you need to know who your ideal customer is, but you also need to know who you’re targeting in your marketing funnel. That is, you need to build your email list. Why do you need a funnel building software program? That doesn’t mean that your software is bad. Few users respond to it, and even the ones they open it do not fill out a form, don’t want the free trial, and worse of all, are not interested in using your software. Pompous Promises: Show’em, don’t just tell’em. You don’t want a ten-minute trial video on your LP that sends your customers bouncing in the blink of an eye.

False Testimonials: Don’t insert client testimonials if you don’t have genuine ones. This is true because there is not a physical store where the potential customers can have a one-on-one conversation with the manager. As a potential customer scrolls down the landing page, they’ll encounter multiple calls-to-action leading to a page where they can buy a cover. That means that your landing pages shouldn’t have links and areas where the users can navigate to another page of your website. Other key “relevance messages” should be readily scannable through choosing the right headlines and with panels drawing the eye to the different areas. There are a multitude of different ways you can boost your conversion rates, but if you really want to take your SaaS business to the next level, optimizing your SaaS landing pages is key. Lead Flow: Landing pages have the power to bring you more users and leads for your product, and as a result, better conversion rates. According to the 2020 Conversion Benchmark Report, the conversion rate of the SaaS landing pages is 10.46% lower than those in other industries. That’s why the landing page highlights some less-obvious benefits, like free shipping, easy returns, and excellent customer service.

Before we look at the best practices in detail, we should look at landing page definitions. With a customizable WordPress landing page, you can address the needs of your target buyers. In spite of so many Content Management systems available on the marketplace, WordPress remains the most customizable solution for a landing page, and web development in general. In essence, your landing page is a place where consumers can land so that you may convince them to answer positively to your CTA. Without further ado, let’s discuss some tactics that will make your WordPress SaaS landing pages a place where users simply cannot say ‘No’. You can’t hope that readers will accidentally try the product just to see whether it works for them or not. The only way to be sure of what works for your audience and your market is to conduct tests such as usability studies, A/B testing, or multivariate testing.

In order to persuade your target audience to take action, you need to be relevant to their needs and use every section to remove friction across the decision-making journey. If you know exactly the problem your target audience needs to be fixed, you’ve got the upper hand. If you’ve done everything you can to speed up your landing page on your own, but the site speed is not satisfactory, it may be time for a hosting switch. You can build your landing page directly from the WordPress dashboard, or you can choose a landing page creator and implement the page in the CMS. The success of your SaaS business depends on the landing page engagement. SevenAtoms built this example of an e-commerce landing page to sell a product, the Nordic wooden hanging wall lamp. A landing page is a page on your website that instructs your target users to take a certain action.