Case Study for Financial Freedom App by IndianMoney.com
By: Chinmay G Puranik
Tags: Case Study, UX Design, Financial Freedom, Education, Finance

Problem Statement

Barring the pandemic, in today’s thriving market for increased job opportunities and raising applicants for higher education, people are able to afford better lifestyles than a decade before. Leveraging easy access to resources and better financial income, salaried personnel are found accustomed to the system of credit schemes, loans and often end up with no savings or investments at the end of every month. This is due to lack of awareness of financial education and management. To fill this gap of lack of awareness, the financial freedom app was created to reach anyone, anywhere at anytime, just at the tip of their fingers.

User Problems

Learn financial management.

Learn about stock market and mutual fund.

Avoid taking loans for higher interests.

End up investing in bad SIP and stock market.

Want to start a Business but no clarity on how and what to start.

Quit 9–6 job and start own business.

Need to escape from credit card trap.

How to achieve Financial Freedom?

The “Solution” for this

“Financial Freedom App” allows the users to learn Finance Literacy and solutions to all their related queries, we IndianMoney.com bring you the Financial Freedom App.

How will the Financial Freedom App solve your problems

Livelihood courses from real time mentors.

Farming related courses.

Learn how to invest wisely.

Learn money from the expert C S Sudheer.

Learn about how to start your own business.

Learn to hustle.

Learn how to make 7 ways of income.

How to increase money value of time.

Achieve Financial freedom.

Helps you achieve your goals and reach your Dreams.

My Role

UI and UX Designer

As a UX & UI Designer, my role was to design a solution for the end users. Before delivering the same, my primary role was to validate the problem statement and the solution. “Do people really have problem with financial education, investments and other financial problems” or “Do people want the mentioned solutions” ??

Design Strategy

My first step was to identify and list down the factors which will help me to create a better solution

01. Intention

Target all the citizens of India who needs Financial Education and start their own Business.

Financial literacy rate as per 2020 is 37% on average in India, these are seeking to save and invest more. Remaining 67% can be set as our targeted audience.

Provide our courses to schools and collages.

02. Targeted Audience

Targeted Age Group

Age Group of people from 18 years onward.

Who need help with Financial Education.

One who is looking for Financial Freedom.

Looking forward to start his own business.

03. Technology Constrains

Internet and Mobile

04. Cross Channels

Android and IoS

05.Business view & Stakeholders perspective

Designing a solution which even helps generate revenue to always keep on the help

User Research

The 6D Process

The 6D Process

#1 Discover

User Research

Qualitative and Quantitative

User research (Qualitative and Quantitative) to validate the ideas, Business Model and Targeted Audience.

Qualitative and Quantitative

#2 Define

User Profile

Based on Research, i have created a user persona and develop empathy map with the potential user.

To describe the targeted audience on my research and characteristics, I have created user profiles. The elements i have included in my profiles are User info, and Task profiles.

Top 3 User profiles from 30 profiles

User Persona

To clarify my thought process and for not building a biased solution, creating user persona had guided me to make better design decisions.

User Persona

Empathy Mapping

To get into users’ shoes, my target was to visualize how user thinks, what they see, what they hear and the things they will say or will do are on a given scenario.

Empathy map helped me know more to know about users. Especially their pain and gain points

Empathy Mapping

Gain and Pain points

Pain and Gain Points

#3 Dream

Story Board

In Empathy map I have defined my users. Now I have to form an idea from an idea on how our product/app will help our targeted audience.

Scenario

Scenarios helped me to understand how our users will interact with the product and how it will help them.

Rahul and Sachin just got graduated as Engineers this year and both of them are not interested in doing a 9–6 corporate job. Both of them are interested in starting their own business in their home town. As both Rahul and Sachin start their research on what is a good idea to start a business, Rahul comes across the Financial Freedom App on the internet and downloads it. As he starts his journey with the Financial freedom App he watches the intro video from the Financial Expert C S Sudheer. Rahul gets pumped up and starts watching all the courses. Later that day, he calls Sachin and informs him about the Financial freedom App and asks him to watch the courses available on the financial Freedom App. Both of them finish watching all the courses. As Sachin’s father had few acres of farm, he gets inspired with the farming course and starts his own Goat farming and Beekeeping business. But, Rahul gets inspired from other course and starts his own super market in his area. Both friends were really happy and satisfied with buying the App’s subscription which helped them to start their business from scratch.

Story Board

Based on the scenario, i have created a graphic illustration on paper

Story Board Sketches

#4 Design

User Flow

In this phase, I have designed a structure solution for “my users” and not for me.

I have created user flow to visualize the complete journey that the user follows throughout the whole solutions. Target was to figure out an easy journey for my users as I don’t wish them to get stuck or feel lost while completing the tasks like Payment

User Flow- Subscribed and Non subscribed Users

Well, the use flow remains same for both subscribed and non subscribed users, just the access for some content will not be provided.

User Flow

Wire frames

Only main screens have been displayed, there are about 50+ screens overall

With the Launch of New Design there was a rapid growth with the downloads of The Financial Freedom App.

Download Growth

#4 Design

UI Designing (Screens)

UI Design Strategies,choosing fonts, color scheme and Icons for the UI

Based on the user research conducted as well as the brand & Design styles, Wire frames interface below represents the outcome of the design ideas and decisions.

Here are some important screens of the Financial freedom App. Overall there are over 50 Screens

Walk through Screens

Splash Screen to Intro Video

Other Screens

Includes - Home screen(My page), All Courses, Get Advice, Course List Screen, Schedule a Call.

Dashboard Screens (Bottom Navigation Bar)

Refer and Earn

Popup, Take a Tour and On Screen Guidance

The Purpose of Creating Financial Freedom App is to make Our Country (India)citizens Financial Literate and