Introduction to Design Thinking for Generating Good Ideas
By: Lusiana Diyan Ningrum
Tags: Design Thinking

“Design Thinking is a mindset used to solved complex problem and needed innovative approach”

Design Thinking is a method of solving problems that focus on the user. Design Thinking was popularized by David Kelley and Tim Brown, founder of IDEO — a design consultant with an innovation-based product design background.

Menurut Tim Brown, design thinking merupakan pendekatan untuk melahirkan sebuah inovasi yang berpusat pada manusia dan terinspirasi dari cara desainer dalam melakukan proses ide untuk melahirkan karya.

How do we develop design thinking in our organization?

Open and collaborative Culture Cross Dicipline An environment that supports innovation

DESIGN THINKING FRAMEWORK

source : goodnewsfromindonesia.id

Empathize

At this stage the user is approached to get empathic understanding and knowledge of the problem to be solved. This can be done by going directly to the field to meet with them to conduct interviews and can also act as if they were them so that customer problems that really want to be solved can run smoothly.

There are several ways to get user empathy, such as

Observe

Observe user activity or behavior to get a first impression of the problem being faced by the user Engage

Direct interaction with the target user to validate observations and assumptions Immerce

Do what the user does so we can really feel the problems that are being felt by the user

Define

Information that has been collected during the Empathize phase is analyzed and synthesized to determine the core problem to be identified. From here

can determine what problems the user is facing.

This define phase will be very helpful to solve customer problems because the problem has been determined. From here we can make “a good problem statement”.

Defining the problem in detail can help to determine the next step in finding an innovation idea. To find one problem that is important for the user can be done by looking at patterns that will help to find problems that are “paintful”.

Ideate

This stage is the stage for generating ideas. All ideas will be accommodated in order to solve the problem that has been set at the define stage. It is important to get as many ideas or solutions as possible problem at the beginning of the idea phase.

It is important to apply the “Think Without Box” principle at this stage in order to generate many ideas and solutions. These ideas are then categorized into three categories namely delightful, realistic and unexpected. And finally, the final idea is a combination of ideas in these three categories.

The Ideath Stages are start from Focus on One Problem > Vote > Devide into Categories > Selecting Prototype.

Prototype

This stage serves to pour ideas, solutions, products into something that is thingable so that ideas become more concrete because they can be visualized to something that can be sensed.

source : Cloud App

At the prorotype stage, a number of cheap and minimized versions of the product will be produced, or special features found in the product, so that they can investigate the solution of the problem produced in the previous stage. This prototype can be tested in your own team, or to several others. When there is input, improvements are made to this prototype, until a prototype is produced that is really good.

Test

show to costumer and get a feedback

Conducting testing and evaluation of the product to the public and the results will be used to make changes and improvements to get rid of problem solutions and get a deep understanding of the product and its users. Prototype that has been tested and evaluated, then corrected and repeated testing to produce the right product.

End of goal user testing is to find an useful innovation with design thinking approach

spurce : Bay Bridge Digital

Conclusion

Design Thinking integrates three things namely, the needs of people who are the object of innovation, the possibility of the technology can be utilized and business needs.

Build To Think

These five stages if there is a failure at one stage can return to the stage that allows it can be fixed. For example, at the Ideate stage does not result in problem solving, then it can return to the Emphatize stage.