Statistics and trends of online gambling in the USA. Review of the US gambling market
By: Gamble Development
Tags: Statistics, Gambling, USA

Statistics and trends of online gambling in the USA. Review of the US gambling market Gamble Development Dec 21, 2021·5 min read

The internet gambling industry is rapidly developing and has long become a worthy competitor to the traditional offline gambling business. The global consulting agency H2 Gambling Capital predicts that by 2025 the gambling industry’s net profit will be $62 billion. According to the gambling statistics in the United States, the total value of the online gambling market will be two times more than it is now, and by 2025 it will reach the total amount of $112 billion. Online casinos are becoming more and more popular, and the number of classic casino establishments is getting smaller. The sports gambling statistics show the same picture.

Market Overview

COVID-19 had a significant impact on the iGaming industry in 2020. Land-based gambling establishments faced large losses, while online casinos that operate in countries where gambling is allowed continued to experience an increase in the popularity of online gambling and an increase of traffic and revenue. According to analysts, the revenue of online casinos in 2021 will grow by 7% worldwide. A particular increase will be seen in Europe, whereby in 2025 the share of digital business is expected to increase to 33% of the total gross income from gambling.

As for the United States, the revenue of gambling statistics in the United States has already set an absolute record: the revenue for the third quarter of 2021 was $901 million, which was 15% more than in the first quarter. In the first half of 2021, companies that operate under gambling licenses got $1.66 billion in revenue, which has already exceeded the $1.55 billion in revenue earned for the entire 2020.

Taking into account the forecast of the USA gambling statistics, a rapid growth of online gambling is expected next year, and American and European operators will introduce new trends and non-standard approaches.

U.S. Gambling Revenue

In the second quarter of 2021, the revenue of the gambling industry in the United States has broken a record. In 22 states where gambling is allowed, the gambling revenue in the United States has exceeded its pre-pandemic levels:

State of Nevada — plus $3.6 billion (+17%).

State of Pennsylvania — plus $1.21 billion (+44.6%).

State of New Jersey — plus $1.11 billion (+35.5%)

At the same time, the Las Vegas Strip revenues decreased by 11%, which can only be explained by low tourist activity.

Market Trends

In 2021, trends in internet gambling in the USA are influenced by users` behavior and changes in work that occur during the lockdown period. Operators that provide internet gambling in the United States are beginning to adjust their services taking into account analytical studies based on studying the behavior and needs of the target audience.

The Growing Popularity of Mobile Gambling

Back in 2017, polls showed that only 10% of online gambling users in the USA regularly used mobile phones for gambling. Over the next three years, this indicator actively grew, and by the end of 2020, almost half of the online gambling casinos users in the USA visit online casinos via smartphones and tablets. These statistics are confirmed by the joint digital report made by the European Gambling Association (EGBA) and H2 Gambling Capital, according to which 45.6% of the entire profit from digital gambling business in 2020 were obtained through the introduction of gambling to mobile devices. Analysts expect that in 2021–2022 the gambling revenue in the United States will reach 50.8%, surpassing PC traffic for the first time. This trend will continue, and by 2025, the share of online gambling revenues obtained through cell phones and tablets will become 58.2%.

In addition to the growth in the number of gamblers who use mobile gadgets to access gambling establishments, the amount of time they spend on smartphones will also increase. These changes of the online gambling market are happening because mobile technologies are not only becoming more accessible but also have good performance and usability. Even slots with 3D graphics or live games operate without any errors or loss of quality. At the same time, users will not stop using PC/MAC, for online gambling.

Taking into account the expected growth in mobile traffic, online casino gambling operators in the USA are starting to introduce their applications for gambling. There will be an increase in the number of official websites offering to download a gaming application bypassing Google Play, where online gambling is prohibited.

Active Implementation of Virtual Reality Technologies in iGaming

Virtual reality (VR) is an artificial world created by digital systems. In order to see and get inside it, you need special VR glasses and controllers. Such technologies were first used in the gambling industry back in 2015, when the SlotsMillion platform was launched. With the help of a special headset, players can immerse themselves in online blackjack gambling in the USA. In virtual reality, they can walk through the halls, sit at a table and play not only with strangers but also with their friends.

The next stage of using virtual reality in gambling was the launch of a live casino with VR technology, where users could join the table and communicate with other participants. The gameplay took place in a special studio. The online broadcast was carried out using high-tech 3D cameras, which provided the most realistic immersion in the game using VR headsets.

FAQ

How big is the gambling industry in the United States?

The size of the American gambling market will exceed $240 billion and 1.7 million players by the end of 2021.

What is the U.S. online gambling market worth?

In 2020, the value of online gambling in the United States was estimated at $2,178.29 million. There is a steady upward trend in the market value.

Is online gambling profitable in the United States?

Playing at an online casino does not guarantee that you will be lucky. However, this does not completely exclude the possibility of getting a good win. Let’s remember that gambling should not be a source of income, but a means to satisfy the desire for excitement.

Conclusion

According to analysts, 2021 was one of the most successful years for the gambling industry, despite new restrictions and strict legislative norms passed by regulatory bodies. Online gambling will continue to expand and introduce new technologies that would increase players’ loyalty and motivate them to stay on the platform.