Branding: Use of Animal Symbols in Blockchain
By: Alexander Chern
Tags: Everscale, Catchain, Ever, Brand, Branding

Blockchains are using animals as their brand symbols, especially for their native tokens/coins. This article presents six blockchain projects that have gained popularity due to using animals as their mascots.

People indeed share ardent relationships with animals. Therefore, using animals in branding, logos, or naming conveys a decodable message. Human beings have different associations with specific pets. When they see their favorite animals, such as pets, in the brand’s logo or name, their mind gets activated, and immediately they are pulled towards it.

It’s facile for human beings to create a psychological connection with pets. As a result, animals are influential symbols utilized by many successful companies. Animal mascots span all sectors and industries, including blockchain. They’re easy to remember, likable, and can briskly create brand identification.

In blockchain, animal symbols establish visual symbolism and convey the idea or goal behind a certain blockchain. For example, some blockchains use exotic animals as brand symbols.

Examples of Animal Branded Blockchains: The Idea behind Them

Dogecoin (DOGE) is a P2P open-source cryptocurrency launched in 2013. It has the logo of a Shiba Inu dog (a Japanese breed type of dog). The altcoin is a sarcastic meme or joke coin, but the blockchain has merit even today — there are many supporters of the Dogecoin trading and utilize it as a tipping currency.

Generally, a dog symbolizes noble, loyalty, or a loyal and faithful friend. In Japan, Shibas are the most common dogs and are a national treasure. The main reason Dogecoin adopted the Shiba Inu dog symbol is due to the Shiba that saved her family in the 2004 Yamajoshi earthquake in Japan. It seemed like a joke to many, but the Shiba was celebrated for its loyalty and being a true friend. Therefore, I believe Dogecoin uses the symbol of the Shiba Inu dog to signify the nobleness and friendship since it’s designed to be a P2P digital currency.

Metamask is a crypto wallet that enables users to browse the Ethereum blockchain. With Metamask, users navigate the mobile app or browser extension to access their Ethereum wallet, permitting them to access decentralized applications. Metamask’s 3D logo of an animated fox makes it stand out. The brand is incredible and fun to interact with since it creates a memorable and personal experience.

A fox symbolizes the ability to camouflage or melt into one’s abutting without being noticed. Besides, a fox is of the dog family, representing noble, loyal, and a trusted friend. Therefore, I believe Metamask used the fox as their brand animal to signify friendliness, which implies approachability and trustworthiness.

Gnosis (GNO) is a decentralized prediction open-source market developed on the Ethereum network. It permits users to create markets to predict future outcomes or events like election and sports games results. It’s created to provide a safe platform and eccentric experiences for its users. Gnosis is a Greek word meaning knowledge.

Gnosis blockchain uses an owl as its brand. An own signifies that it can see what others can’t and an ethos of true wisdom. The owl in Gnosis portrays sharp details, giving off an unstoppable and fierce notion. Since one needs the knowledge to predict in a decentralized market, its name and symbol perfectly match since an owl symbolizes independent thinking, intuition, wisdom, and knowledge.

Pangolin Swap is a DEX for Ethereum and Avalanche assets. It’s a community-governed crypto exchange that features minimal costs of transaction, speed, and a fair distribution of tokens. Pangolin swap offers the best trading options to its users, enabling them to identify and boost their yields. Pangolin swap uses a brand logo of Pangolin.

Pangolin is an Asian and African mammal that symbolizes hope. The goals of Pangolin Swap are to provide cheap and fast trades, promote community development, and ensure an open and fair distribution of its native token, PNG. These goals are aligned to give hope to its users, the reason they chose to use a pangolin as their brand symbol.

Uniswap is a DEX (decentralized exchange) that operates on the Ethereum ecosystem, enabling users to swap and earn on a decentralized crypto trading protocol. It’s the 4th largest decentralized exchange. Uniswap has its governance token called Uniswap ($UNI), allowing exchanging ERC-20 tokens on Ethereum.

Uniswap uses a unicorn as its brand logo. A unicorn symbolizes purity, gentleness, beauty, grace, freedom, innocence, and divine love. Uniswap’s main objective was to create an easy-to-navigate decentralized exchange to permit users to take part in the open crypto markets.

Therefore, to lower complexity Uniswap had to use a unicorn logo to create the aspect of approachability, memorability, and fun.

Cowswap is a decentralized crypto exchange created on the Gnosis protocol. It skits as Meta decentralized exchange aggregator, offering its users the best price from different aggregators depending on the liquidity at the current time of trading.

Cowswap, apart from its name, uses a cow as a brand logo. A cow symbolizes renewal, richness, fertility, and motherhood. Therefore, with the mission of Cowswap, acting as a DexAggregator of the many aggregators, a cow’s brand is the best fit for them. A cow takes care of its calves in many ways to ensure they grow well. Cowswap filters prices from different aggregators to provide the best to its users, thus showing aspects of motherhood.