6 Reasons Why Should You Take Care Of Your Online Reputation
Tags: Search, Reputationdefender, Reputation Management, Search Engines, Online Reputation

6 Reasons Why Should You Take Care Of Your Online Reputation ReputationDefender Aug 27·3 min read

Online reputation is a complex concept that depends on many elements. However, nowadays it is a very important factor to take into account, as the success or failure of a business can depend on it. We call online reputation the prestige that a brand/ company has on the internet. Unlike brand image, reputation is not controlled by the company or individual in question, but is also shaped by users when they share their opinions. You could say that it is the sum of two aspects:

Internal factors: the information shared by the person or company itself about itself and the online actions it carries out.

the information shared by the person or company itself about itself and the online actions it carries out. External factors: the comments and opinions provided by other users.

Why is it so important to take care of your online reputation?

Whether you have your own company or, for example, you are thinking of creating an online shop, you should know what online reputation is and take it into account. Here are the reasons why you should take care of your online reputation:

1. Online research is increasing

More and more users are resorting to internet searches about a brand and its products before buying them. If this user only finds negative opinions when they search for you, they will not buy your services either and this will lead to fewer and fewer customers.

2. It is increasingly important for attracting customers.

Before making a purchase on the internet, most users carry out prior research. If your brand is not well valued, it is very likely that the buyer will choose another option.

3. Loyalty depends on online reputation

Brands that have a good online reputation will have an easier time than their competitors in gaining long-term customers or keeping existing customers.

4. Builds trust in users

As you may already know, whenever a brand has good online reviews, users trust it more and choose it when buying.

5. It is related to the prestige and image of the brand

Users tend to trust the opinions of other like-minded people, so all comments about your brand will directly influence the image they form of it. If you have negative opinions online, this will affect the brand image you have and will also influence how you are viewed by audiences other than just the online public.

6. Online reputation is closely linked to SEO positioning

Google, or any other search engine, takes into account both the internal organisation of a company and its reputation to position it higher or lower in the search engine. For instance, websites that have many incoming links and positive ratings are more likely to appear at the top of the search engine.

Now, after reading all the reasons why online reputation is so important, you can start working on your brand’s online reputation. But, above all, the most important thing is to bear in mind that how others see you does not depend solely and exclusively on how your company projects itself, as there will be things that are beyond your control. Learn how to manage that effectively!