Future of Voice Searches & Impact on SEO
By: Roman Adamita
Tags: Voice Search, Content Marketing, SEO, User Experience, Boostroas

Admittedly I’m not a Genie in a bottle to do anything in a second or do everything that people say to me. I just guess, several years later, we’ll not be surprised when we see people talking on their mobile phones. What I’m saying is not about being on the phone with someone, it’s about our best respondent friend will be a robot — a mobile phone.

So, what we’ll be found in this story?

Revolution & Future of Voice Searches

Percentages (%*) of Voice Searches

Voice Response on Google’s Featured Snippet

Features of Voice Search

Impact of Google’s Voice Search on Zero-Clicks

The Future of SEO

Essential Resources & Case Studies

The Trend of Voice Searches Started 2-Years Ago

4th November 2016, it is when Google Home was announced. Google Home is a smart speaker-responder technology which is works with Google Assistant software. Google Assistant is working well when we, as users, speak voice commands to interact with any desire. This product is perfect for people who like to be punctual, which time is one of the essential things in their lives and who have a budget to buy it. I’m not wrong when I say that, because after 7-month from the announced date, 20% of searches from Google App will be done by voice (take a look).

6-years ago, on Google Search began to appear as a voice icon, which now is the most significant search option. After 4-years announced of Google Home product is reasonable behavior, because Google grows a billion voice searches from users. Many of us don’t know, but, Google saves voice search on our Google Activity.

Google Account > My Activity > Voice & Audio (Help Center)

Personalized Voice Response to Voice Search

In the last few years, marketing leaders many times, speak about the usage of Mobile. Therewithal in the previous 2-years voice searches from mobile is very progressive. In the early years, when we type any query of search with voice, Google shows just textual results. Now Google talks with us from any device.

Google Assistant knows all our interests like; what we searched before, which websites we visited, the last location we are at, etc. As a result, we can get fully personalized responses on every voice search we make for.

Zero-Click Action Rises 30% Compared to Over the Past 2 Years Data

If I get a satisfactory answer to my search from Google’s featured snippet, then I complete my action without any detailed click and exit from other results.

Billions of users agree with my opinion. According to Jumpshot’s clickstream data, the zero-click action of Google searches rises by 30% compared to the last two years. The estimated reason is that most of the searches may be caused by queries that can be answered quickly.

Which queries can be answered quickly?

Source: Next Generation Search Voice — seoClarity

Voice search is growing faster than typed search.

- Behshad Behzadi, Google

A Year From Now, 30% of Web Browsing Session Will Be Done Without A Screen

Last week at the BrightonSEO conference, John Mueller says, “Google doesn’t steal traffic from our websites. Contrary to this, Google increases awareness and helps searchers get to the information a bit faster” (take a look at keynote recap).

Okay, to help searchers to get quick details is exceptional. But I don’t think this is the best way for website owners because the majority of website owners need more clicks to their web pages to increase traffic and brand awareness.

So, no way to change that progress. We need to adapt and try new strategies. According to Gartner’s conference notes;

By 2020, 30% of web browsing sessions will be done without a screen.

Well, surprise!

The Future of SEO (?)

I think we need to make a few hiking trips! If we need to begin a profitable website and make more money, keep away from old strategies. Google already answers short queries make by users. To be honest, non-clicks are going to be no results for us. 🤷‍♂️

According to Brian Dian’s content marketing study, analyzed over 900 million blog posts, between 1,000–2,000 words posts, are shared more on social media. In addition to what said that research, blog posts that have between 3,000–10,000 words had gained more backlinks. The most valuable data obtained that is great content is more interactive than short content.

Make more tests, what your users need from your websites? What can you offer them? If Google’s voice searches are growing up, then invest too on search bar with voice option. But don’t hesitate to do experiments, whether it is working well or not. Google last year ran more than 200K tests that resulted in 2,400+ changes to search (source). If they are developing and spending time to increase user experience, then you need to follow them and do a better experience for your users! Trigger your data-driven!

Some important resources:

Thanks!

with ❤️ from @AdamitaRoman