Gesture of Authenticity. Creativity is the essence of humanity…
By: Jihane Boumediane
Tags: Sustainability, Craftsmanship, Innovation, Authenticity, Fashion

Creativity is the essence of humanity. We’re all united, and close to each other since nature surrounds us wherever we go. We’ve been given the knowledge and the power of action to live, create, and transcend together. To create is inner, to innovate is clever and to manifest is greater.

Each creation speaks to itself as long as the observer is aware of what he feels instead of what he sees. We believe in the power of touching to embrace the energy of the creation that is born or made to add value to our lives, it can be a piece of wooden furniture, a plaster sculpture, a breathtaking embroidery or a warm felt hat that brings joy to your journey.

Craftsmanship always meets values and nature. Dedication & love guide the creator in his work to manifest his dream or his idea and bring it to reality, when and where a spectator can touch it and enjoy it. Each creation is unique and has a high value that goes beyond commercial purposes. Culture, Social, and sustainability make crafts priceless and timeless.

When Craftsmanship meets Nature

I believe that both time and feelings can be embodied in objects. Artisan shares energy in abundance. Craftsman directs his hands following the function of his mind in a very specific way, it’s a form of synchronization that’s given to artists. Usually, the story begins quite before the act or the gesture, it begins inside the person who thinks and who imagines what some fabrics can look like if assembled in a distinguished way. Innovation plays a crucial role here by bringing new solutions, new tools, new designs, or new clients to the table. Innovation plays the bit part of a catalyzer if aligned to some strict values in the universe of craftsmanship such as ancestral skills, the transmission of the gesture to the next generations & transparency with buyers.

Innovation is a new way of doing things, frugal innovations occur more often in craftsmanship due to lack of funds that can procure machines that could assist the artisan or a lack of better raw material. Significant innovations across new technologies and product innovation can add value to people, artisans, and brands.

The gesture of the hand is a common expression but always distinct and unique since each human being is unprecedented and extraordinary made to play a role in the universe, each one has its signature and We all contribute to something great, let’s say elevation of technics, knowledge, and art either by creating or either encouraging or purchasing. Seeing, appreciating, and complimenting the person behind the object can all alone bring her or bring him joy and fulfillment. This approach is universal, it supports the laws and reflections of the social cognitive theory developed by the psychologist Alber Bandura.

Authenticity in relationships is no different than authenticity in business, both are similar to the original state or the bona fide. For instance, the trustful link between the Artisans and its Creation. They both connect and agree to make something great last for a long time since the Artisan released the energy and the object does as well which creates an infinite attachment, emotions has been released then. Authenticity isn’t just about originality which’s the opposite of fakeness or imitation, authenticity is more. It’s the power of touching hearts and timelessly mark minds, authenticity brings joy while remembering the past with both nostalgia and passion.

“Alcyone” Handcrafted felt Hat — jYANN

https://jyann.com/

Authentic accessories, clothes, home objects, or office furniture is an invitation to live a priceless experience that brings people together in a space to spread good energy, gratefulness, and peacefulness. The quality of the fabric, the great social impact, and the sustainable purpose of each crafts project can make all the difference in our lives by offering a great and real human experience instead of just purchasing a product.

What makes a person or a brand authentic is the ability to touch hearts and minds, remembering the audience that quality, transparency, and sustainability offer the best to us, now and after, in terms of savoir-faire and knowledge that can be both transmitted in time and space to the next generations.

JYANN