Complete Guide To Dropshipping Email Marketing 2021
By: Mani Raja
Tags: Dropshipping Marketing, Email Marketing, Dropshipping, Getresponse, Ecommerce Marketing

Complete Guide To Dropshipping Email Marketing 2021

How to Skyrocket your Dropshipping Store Sales with Email Marketing? In this complete guide to Email Marketing for Dropshipping, we will discuss the importance of email marketing for your Store, the Best Email Marketing Provider.. Mani Raja Follow Dec 25, 2020 · 7 min read

From new product announcements to promoting sales, celebrating customers, or recommending products, dropshippers around the world are using email marketing to drive sales. And, thanks to email automation, many are setting up and sending campaigns that are triggered to send at just the right moment.

As a Dropshipper, you know that email is an important part of your overall marketing strategy. However, maybe what you don’t realize is how effective it can be for your business.

As an eCommerce business, the accessibility of the internet is one of your greatest advantages.

For you, it allows you to reach out to potential customers from the comfort of your desk.

And for your customers, it makes your business just as reachable.

But this advantage can also be one of your biggest disadvantages.

Your drop shipping business isn’t the only one out there on the internet. And because of the internet’s convenience and accessibility, there is no shortage of competitors.

So how can you stand out from the rest of the noise?

How can you make your dropshipping business the go-to place for customers looking for their online shopping fix?

Well you see, it takes more than just an abundant catalog of products. More than just a pretty website with fancy graphics and convenient UI.

If those won’t cut it, then what can you have that can help you trump all other competitors?

The answer — Customer-Relationship Management

No matter how much potential your dropshipping business has, if you don’t nail your customer-relationship then your business’ days won’t last.

Luckily, out of all the online marketing strategies available to you, one does the job right when it comes to building customer relationships.

And it’s called email marketing.

You’ve heard of its power. From increasing ROI to even saving businesses from the verge of closing down. It is a powerful tool, but only when used right.

In this post, we’ll shed some light on statistics that prove email is not only essential for driving retail sales but that it can be an extremely powerful way to deliver personalized content with impressive ROI. Let’s look at how you can amplify your strategy to make your email marketing a sales-generating machine.

What you can do with Email Marketing for your Dropshipping Store?

Here are just a few of the ways your Dropshipping Store can utilize email marketing to excite and monopolize the subscribing list:

Send discounts for special events such as Christmas.

Update customers on the newest product launches and company news.

Share your website’s informational blog posts.

Remind users of the products left in their cart.

Reward loyal customers with a special discount crafted exclusively for them.

Remind customers to leave product reviews after purchasing.

All of these methods are direct techniques that according to recent research can bring small and medium businesses up to a 3,800% ROI. Now that you know why you need email marketing.

How Can Email Marketing Benefit Your Dropshipping Business?

As a dropshipper, you act as the middle-man between retail stores and their customers.

This kind of business requires building long-term relationships with both.

Why? Because as the middle-man, you don’t really have a solid presence in the online market.

In other words, your dropshipping business could just be another option among many.

Email marketing can help you build the customer relationships you need to rise above the noise.

For example, here’s a general idea of how much revenue a dropshipping store can get from email marketing.

Not only that, but email marketing can help give your eCommerce business the returns it needs to survive and thrive.

Best Email Marketing Tool For Dropshipping 2021

In my opinion, Getresponse is the Best Email Marketing Tool for Dropshipping Business. Because I am also using this email provider for my Dropshipping Stores. My store sales are increased by 23% with Email Marketing. Ok So now let’s discuss why I choose GetResponse over Others Email Marketing tools.

Email creation

GetResponse walks you through the process of creating an email, including all options in one screen so you can see the tasks you need to complete. This includes adding the:

Subject line

List of recipients

Design and content

GetResponse provides a step-by-step guide to creating an email. Source: GetResponse software.

To create an email, you can import your own template, start from scratch, or use one of the built-in templates (below). There are hundreds of templates arranged by industry.

There are a ton of customization options for each template, and the ability to add personalized product recommendations makes GetResponse stand out as a useful tool for e-commerce promotional emails or newsletters.

GetResponse provides many email newsletter customization options. Source: GetResponse software.

GetResponse also includes templates to help you build your landing pages and forms for your website.

You can test how these emails will appear in different email inboxes and on mobile devices, as well as sending yourself a preview email.

This testing functionality even extends to sending times. GetResponse’s Perfect Timing feature delivers emails according to when they are most likely to be read and acted upon based on customers’ past behavior. And the creatively named Time Travel option delivers emails in the recipient’s time zone, which is key if you have customers from across the globe.

Advanced A/B testing

The more elements of your email campaigns you test, the more data you get, and the more insight you have to help you improve. That’s why GetResponse’s wide variety of options for A/B testing mean you can keep optimizing your campaigns to help meet your goals.

You can test up to five options for your subject line, plus you can decide which percentage of recipients should receive each option and choose whether the winning email should be based on clicks or opens.

GetResponse’s A/B testing feature is highly configurable. Source: GetResponse software.

Super specific segmentation options

GetResponse allows you to create granular segments from your customer lists. The attributes you can use to create a segment include:

Contact information

Location

Customer engagement

Date of subscription or last time you sent a message

A customer’s last action

Custom information specific to your business

GetResponse’s specific segmentation capabilities are complemented by its advanced contact management functionality. This allows you to create segments in one click from search results, according to criteria such as subscription source, contact type, and contact status. You can also move contacts from list to list (or duplicate them into a secondary segment).

GetResponse lets you create segments from multiple sources and conditions. Source: GetResponse software.

You can even choose to exclude certain contacts; for example, if they have an open support ticket, you could choose not to send them any more emails until the issue is resolved.

GetResponse has dynamic segmentation options, meaning it automatically moves contacts in and out of segments based on when your recipients start and stop meeting the criteria.

Automations

Since GetResponse is a full marketing automation and email marketing solution, you can draw in all of this information to build automated workflows.

To get started, you can use one of GetResponse’s built-in automation templates to create email sequences for purposes such as winning back customers or cleaning your email list.

The automation editor allows you to customize each template or build your own from scratch by dragging and dropping different conditions into the workflow. This includes:

Clicking links

Signing up to lists

Visiting landing pages

Opening messages

GetResponse lets you customize your automated email sequences. Source: GetResponse software.

The process can seem complicated and confusing at first, but GetResponse provides instructions to walk you through it.

GetResponse also offers Free Trial to test its marketing tools and its power. So now let's wind up this article.

Conclusion:

Email Marketing is one of the best ways to skyrocket your Dropshipping Store Sales. You can build relations with your customers. You can send discounts and coupons for your new launches, remind them to checkout products in their abundant Cart, inform them about your new products, much more.

Personally, 47% of my store sales come from Email Marketing.