How and Why Businesses are Using Facebook in 2020
Tags: Innovation, Advertising, Facebook, Lifehacks, Business

Photo by NeONBRAND on Unsplash

Surprising to many, Facebook is still alive and kicking in 2020. Believe it or not, your moms favorite photo sharing site is actually a crucial platform and tool businesses utilize day in and day out. While Facebook is not as mainstream as it once was, it has still managed to stay around by weaving itself into the very fabric of advertising. With a savvy advertising interface, Zuckerberg’s brainchild has cemented itself as one of the most effective websites to promote content on. This is mostly due to two key elements: Facebook Ads Manager and Facebook Creative Hub. These two tools open users to entirely new realm of advertising possibilities, users can create, collaborate, and share with unprecedented ease. The goal of this article to break down what elements Facebook has to offer and explain how to best utilize them in 2020.

First off, Facebook Ads Manager. Ads Manager is an interface where users can overview all aspects of their advertising campaigns. Facebook ads manager has three key features. In the platform users can create campaign ads (using ad creation), manage multiple ads at once, and track ad performance. Users can create and design ads through a step by step program called “ad creation”. In this window users can create very specific ads to reach their target audience, they can choose the marketing objective, the people they want to reach, the places to show your ad and the visual format of the ad. The other great thing about ads manager is that one can monitor multiple ads at once, this is a great way to trial and error as one can edit settings such as audience, budget, and placement. Users can even create more than one copy of their ad to push out even more content. Another cool feature of ads manager is that, users can view the most relevant and up-to-date data on the performance of ads and schedule progress reports. This ensures users that they can receive the most accurate insights on who their ads are reaching. Lastly, for those who are constantly on the go Facebook has mobile apps of Ads manager to ensure users that they create and monitor ads from anywhere at any time.

Secondly, let’s explore the wonders of the Facebook Creative Hub. The Creative Hub was trialed and tested with over 30 creative agencies around the world to ensure the platform is engineered to go above and beyond industry standards. According to Facebook themselves the Creative Hub is the “one-stop destination for learning about, mocking up, previewing and testing Facebook and Instagram ads”. Creative Hub is available on the web but engineered to work on mobile platforms. Facebook understands how busy modern life is and has geared the interface toward keeping up with their constituents, not the other way around.

The Creative Hub also has three key features: the inspiration gallery, the preview tool, and the mobile feed preview. The inspiration gallery allows users to easily discover what other brands and users have created on both Facebook and Instagram, across a multitude of formats including 360 video, carousel, canvas and video. The inspiration gallery is the perfect jumping off point to see what works well when designing content. Secondly, the preview tool allows users to mockup ideas on all available ad formats on Facebook and Instagram directly from Creative Hub. It is great way to play around with designs. Additionally, if you apart of an agency that has a Facebook Business Manager account, you can collaborate and share mockups with those on your team all in the Creative Hub window. Lastly, users can see their work in action too. Once one creates their mock-up, they can view as if it’s live in a mobile feed. For example, one could use this feature to see how it would be presented on a Facebook feed or Instagram feed. Users can also trial their mock up in colleagues feeds to get feedback on how the ad looks in different users live feed.

Simply put, Facebook has the tools to make one dangerous in the advertising world. Facebook ads manage and Facebook Creative Hub are weapons that would strengthen any advertising arsenal. Through the creative hub users can find ingenuity from other creators in the inspiration gallery. Then take these ideas and run with them in the preview tool by creating an infinite number of mockups. All in the hopes of forming the perfect ad for their campaign. A campaign that which they can monitor with unprecedented insights in the Ads Manager platform. All in all, Facebook has created a fully immersive advertising system that has the critics raving. Props, to you Facebook for once again reinventing yourself as one of the savvier social media platforms on the planet.