How to Contact Influencers (Email Marketing Case Study)
By: Michal Kanclerz
Tags: Influencers, Email Marketing, Email Marketing Tips, Influencer Marketing, Email

In this post, I will share an email marketing case study where 72.5% of influencers opened my email. I’ll show you how to contact influencers to advertise your products and brand. 🤑

Why is the opening rate so high? Because influential people are waiting for cooperation offers. 🚀 It’s amazing how easy it is to find influencers and attract new customers.

You wonder how to contact influencers? You have two options. The first is to contact manually using a private instagram message. The second one is to contact using the email address they provided in their insta BIO.

Both methods are effective but slow. Therefore, I will show you how to get contact details for influencers faster with the help of Google.

Search Settings

We will use a website scraping tool to obtain email addresses. This solution enables the extraction of data, i.e. an email address, from websites in a fast, efficient and automated manner.

Therefore, we need to make new settings in the Google search engine.

Step #1: Set your search results

First, enter new Google search settings. To do this, select the following: Select Settings -> Search settings

Step #2: Set Results per page

Second, we need to increase the amount of results displayed on one Google page. I recommend setting 100 results per page

Step #3: Set Region Settings

Third, I advise you to choose the United States. The traffic coming from the USA is called premium traffic. These customers are more likely to buy products online. Select countrie and click Save.

Email hunter

You need a tool to save email addresses. In our email marketing case study we used the chrome extension Email Hunter. Saves email addresses from browsed websites. The whole process is automatic so you don’t have to do anything.

Scrape emails

In our email marketing case study we used this method for 3 simple reasons. First, it allows you to specify the number of followers. Thanks to this, we can choose whether we want to contact influencers who have 10k or 150k followers. Secondly, we can choose which social media we are interested in. Thanks to this, we can recruit influential people from Instagram. Third, the method is completely free and effective.

⬇️ Just enter the following term in google search engine ⬇️

21.2k followers "@gmail.com" site:instagram.com

21.2k followers — show only those profiles that contain the word 21.2k followers, you can use any number e.g. 56.9k followers etc.

“@gmail.com” — show only those search results that contain a gmail address

site:instagram.com — show search results from instagram only

If you have installed the Email Hunter plugin, email addresses have been saved automatically. Just browse through all the search results and watch your mailing list grow. Collect as many email addresses as you need and save them in a .txt file.

Validate Your Email Lists

How to contact influencers? 🛑 Before you do that, stop for a moment. This is a very important stage. It is imperative that you clean your list of wrong email addresses.

If you don’t, your message will not be delivered and your email address will lose reputation. As a consequence, your messages may end up in spam. So keep reading our email marketing case study and clean up your email list for free.

Super Email Validator

Super Email Validator will remove nonexistent email addresses. It’s the fastest way to improve the deliverability of your email campaign. This tool is 100% free and necessary for high openability. You can download Super Email Validator for free.

How to use: Read Guide — How to Validate Emails For Free!

How to contact influencers with email template

If you have followed all the previous steps, you should have a list with e-mail addresses for influencers ready. In the email marketing case study I described, the list had 7,407 email addresses and received 5,417 unique opens. This is a great result. That’s why I want to show you what this simple message looked like.

Email template 📧

We checked your profile on Instagram. Your followers are very active. Therefore, I will ask directly: Can you advertise us on social media? You can see our products in our store Let us know what you think and how much your services cost? –Thank you, I appreciate your time! Cheers, Michal Kanclerz Unsubscribe | Update your profile

Why have I received many replies? Because the beginning of the message is very interesting. Then I go straight to the heart of the matter and ask about the price of the service. I find simple messages the most effective. Even so, you can edit the message pattern as you wish.

Conclusion

I have sent thousands of messages to influencers all over the world and I am glad to be able to share my experience with you. I believe that the described methods will allow you to advance your business to a higher level.

You just need to follow a simple methods as described in this email marketing case study.

Write to me or let me know in a comment what you think and do you know better methods of “How to Contact Influencers”.