10 Things Mack Would Do As The CPO/CMO Of Your Personal Brand
By: Mckenzy P. Germain
Tags: Creative, Branding, Growth, Product, Growth Hacking

10 Things Mack Would Do As The CPO/CMO Of Your Personal Brand

On 12.13.20, I provided a breakdown of our upcoming discussion after my homie, and I missed two meetings due to irregularities in our schedules.

And now I feel ghosted. (Don’t let the slang go over your head, bruh.)

Additionally, I hope she receives this information well enough to build a formidable team around her that can execute; research paralysis is a real thing btw.

Me calculating whether or not I came across as passionate or too aggressive. LOL!

10,000ft level view: Queen Bee

Turn your brand into a television station ((ala NBC)) or publication like The New York Times.

Doing so solves for:

Producing content for multiple audiences.

Taking your entire audience through your new journey (pivot) and allowing them to settle on the type of content they’d prefer to tune in on.

Re-introducing your story, even if they’ve heard it before.

Telling your story across multiple channels (omnichannel marketing)

5,000ft level view: The Hive

It would help build a Lean Growth Team + PR Partnership (mainly due to their connections with traditional publications and tv).

Product/growth Marketer w/ dope strategic skills + funnel building.

Social Media Manager + Media Buyer.

Web Developer for maintaining website updates, security, and potential web apps.

Copywriter.

Graphic Designer.

Analyst/Data Scientist to help tell stories through data.

Heads up: any person claiming that they can wear all of these hats, produce great results, and do it promptly is a fucking liar. 🤭🤣🤗

RUN! 🏃🏾 🏃🏾🏃🏾

RUUUUUNNNN. FRFR.

1,000ft level: The Tree Branches Outside of the Hive

As you start to charge more for your services, you may want to consider hiring a business development/salesperson to go out and get you more deals.

You may also want to hire a film crew, photographer, and video editor to support your content development and production needs.

500ft level: Your digital footprint is better than most billion-dollar corporations

Your ultimate goal is to make money.

Rightfully so, your north star metric should be conversions. (# of confirmed bookings or # of new clients paying for services)

It would be best if you also kept a tab on vanity metrics like:

Impressions

Comments

Likes

Shares

Saves

These are the numbers that folks at Revolt and RocNation pay the most attention to. They want to understand your brand's level of reach before coming to the table for cloth talk.

Who has an affinity for your brand and content? And why?

50ft Level From a Digital Marketing perspective: Your personal brand is already worth MILLIONS

CRO: conduct over 1K tests annually to optimize the site to trigger an increase in conversions.

SEO — generating organic traffic

Reach out to every person who has interviewed you, company, or event that has published content about you, and ask them to add a link on their site/post that points directly to your website (backlinks strategy). Like I said above, your digital footprint is worth A LOT! So leverage it! [we can discuss UTM’s for tracking at a later point in time]

Optimize your site for off and on-page SEO.

Keep tabs on Impressions, Likes, Comments, and Saves are pure gold for IG, FB, and YouTube.

Run Ads to amplify your personal brand to both people who know you and those who don’t.

Email + Data is the new wave — EXPLOIT IT!

Channeling my inner Chamath for this post

I’m really hoping that I didn’t scare her away after providing this knowledge dump. 🙆🏾‍♂️🤦🏽‍♂️🤷🏾‍♂️👨🏾‍💻

Ciao,

Mack

🎈Sarcastically entertaining, yet educational.

📲 Crafted from my handy supercomputer.