Expo Ferretera Guadalajara 2019
By: Angie Araya
Tags: Expo Ferretera, Fasteners, Mexico, Guadalajara, Translators

Expo Ferretera Guadalajara 2019

Well, as all in my life, in this occation I’m going also to share with all of you my experience as a public realtionist at Expo Ferretera Guadalajara 2019.

I really belive that I’m a better PR after this event, I will explain it all!

What is a PR?

A PR (public relationist) is a person who is in charge about to conect with potential clients — and let me tell you this is not easy-, so the PR have to be a person who know too much about everything in order that can connect with others from any topic and carrie it to the rigth point where de important information — the information that we are really looking for- is located; for example, how much money do they invest in some specifics projects?, this kind of information is what I’m talkig about.

What is Expo Ferretera Guadalajara?

Is the most important event in México for importers and exporters of tools, hardwares and fasteners, you can check out all official information here

All visitors came from all over Latin America, all of them looking for the same, the best goods at the best price.

The only thing certain about any negotiation is that it will lead to another negotiation. …

What I exactly did there?

My main goal there was about to meet as many peaople as I can, connect with them, and created the posibility about new cooperations and business for the future. — I know it sound easy but actually is a really hard work-

But also there’s an extra things that I had to do,

Attended VIP´s meetings,

Visited important clients,

Look for more business opportunities, and the most important one,

Represent the values of the brand.

I also translated, from English to Spanish, all the information and talks that needed it.

This kind of events bring a huge exposure for the company, — this time I was working for Suno Group from China, was the perfect place for worked about the brand of the company and the relationship with current clients.

The return of investment

As any event of marketing — because an Expo is also a marketing event, it have to have a real return of investment, where do I found it?, well I’m so impresive about the huge quantity of business cards that we colleted, and everybody knows this, information is money, and is not only about the quantity, is also about the quality, many of those new contacts was 100% ready for a new cooperation in business.

About all I learned there.

I compare my week at Expo with a week in international business class at the best university that the world can have, the real life.

Had the opportunity to visit potential clients, and it makes me understand the world of imports and they international rules, but also, about how connect with clients from China, Germany, and so many other countries.

I felt like in one week I learned more than I did it during my past 4 years at the university.

And about what I earned.

I had the opportunity to worked at other Expos and fairs, but no one can compare with this, the size, the exhibitors, the visitors, the vibe, is a level wich goes beyond of everything.

Also, I earned new friends from all over the world, all of us in so many different situations but all of us with the same goal, sale as much as we could.

My view about international business has change for completely after this Expo. I’ cant wait for the next one!

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