What is Getresponse?
By: Malik Hamza
Tags: Email Marketing, Email, Digital Marketing, Affiliate Marketing, Email Marketing Tips

Getresponse is an email marketing app that allows you to:

create a mailing list and capture data onto it

and capture data onto it send emails to the subscribers on your mailing list

to the subscribers on your mailing list automate your emails to subscribers via use of ‘autoresponders’

to subscribers via use of ‘autoresponders’ view and analyse statistics related to your email campaigns — open rate, click through, forwards etc.

In recent years however, Getresponse has shifted its emphasis considerably: the product now aims be more of an ‘all-in-one’ e-commerce and marketing solution rather than just an email marketing tool.

Accordingly, in addition to email marketing, Getresponse now also provides e-commerce features, webinar hosting, landing pages and automated sales funnels.

Getresponse has been in business since 1998 and, according to the company, over 350,000 individuals and businesses now use the platform for their email campaigns.

Whilst this userbase is not as big as those for some other email marketing tools (notably Mailchimp), it is large enough to provide confidence that the company is well-established and is not likely to disappear any time soon.

There are four Getresponse plans:

Basic — starting at $15 per month to send an unlimited number of emails to up to 1,000 subscribers

— starting at $15 per month to send an unlimited number of emails to up to 1,000 subscribers Plus — starting at $49 per month for up to 1,000 subscribers

— starting at $49 per month for up to 1,000 subscribers Professional — starting at $99 per month for up to 1,000 subscribers

— starting at $99 per month for up to 1,000 subscribers Max — negotiable.

As you add more subscribers to your list, the costs increase. At the top end of the scale, you can expect to pay $450, $499 or $580 per month to use Getresponse with a list containing 100,000 subscribers on the ‘Basic’, ‘Plus’ and ‘Professional’ plans (respectively).

GetRespons Email marketing Service

With regard to the “Max” plan, exact pricing depends on requirements and list size — if you’re interested in this plan, you’ll need to contact Getresponse to schedule a demo, discuss your needs and negotiate pricing.

Significant discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively).

In addition to the paid plans, a 30-day free trial is also available, which you can access via this link.

Key differences between plans

All the Getresponse plans cover the email marketing basics you might expect — core features include:

the ability to import, grow and host a subscriber list

a selection of themes to use for your e-newsletters

autoresponder functionality

responsive email designs

split testing

landing pages

in-depth reporting

RSS / blog to-email functionality

comprehensive segmentation options

social sharing tools

There are a number of differences between the ‘Basic’, ‘Plus’’ and ‘Professional’ plans, but for me the key ones are below:

Automation builder — arguably Getresponse’s standout feature, the automation builder (which allows you to build complex autoresponder sequences based on user behaviour) is available on the ‘Plus’ plan or higher (you can create 5 automations on the plus plan; or an unlimited number on the other plans).

— arguably Getresponse’s standout feature, the automation builder (which allows you to build complex autoresponder sequences based on user behaviour) is available on the ‘Plus’ plan or higher (you can create 5 automations on the plus plan; or an unlimited number on the other plans). Conversion funnels — you get access to more automated sales funnels as you go up the pricing ladder.

you get access to more automated sales funnels as you go up the pricing ladder. Webinars — this functionality is not available at all on the ‘Basic’ plan and the number of webinar attendees is capped for the ‘Plus’, ‘Professional’ and ‘Enterprise’ plans at 100, 300 and 500 respectively.

— this functionality is not available at all on the ‘Basic’ plan and the number of webinar attendees is capped for the ‘Plus’, ‘Professional’ and ‘Enterprise’ plans at 100, 300 and 500 respectively. Team management — you can only have one user account on the ‘Basic’ plan; by contrast you get 3 on ‘Plus’, 5 on ‘Professional’ and 10 on ‘Enterprise.’

E-commerce — the abandoned order recovery feature is only available on the ‘Plus’ plan or higher.

Getresponse email templates

The situation with regard to email templates in Getresponse is a little bit in flux.

This is because a new version of the Getresponse email creator is currently being rolled out, and accordingly, there are two sets of templates available — one for the old email creator, and one for the new, ‘BETA’ version.

In terms of quality, the new templates are much better than the old ones. There are around 100 available — less than some competing email marketing solutions (notably Aweber, which offers around 700) — but they are varied in nature and the designs are very contemporary (and tweakable).

The email templates are grouped into a few categories focussed around core goals (promoting, educating, selling etc.).

As for the ‘old’ templates, there is a bigger range of them available — over 500 — and they are presented in industry-based categories — but to be honest, I’d probably avoid them. This is chiefly because they’re prone to appearing incorrectly in the latest version of Gmail for mobile devices.

If you do end up using an older template, make sure you test it extensively on Gmail for mobile devices before using it on your email campaign.