How To Write A Product Description In 2021— A Step-By-Step Guide
Tags: Product Features, Product Descriptions, Content Writing, Ecommerce, Writing Tips

HOW TO WRITE A PRODUCT DESCRIPTION

Product descriptions are the backbone of making sales in your business. A compelling product description can be the stepping stone to selling your products. However, there aren’t many product description guides that offer steps on how to write a product description.

In fact, according to a study, unclear or missing product information results in at least 20% of buying failures. If you have been wondering how to write product descriptions like a pro, this article is just for you. Here, we will discuss everything that makes a great product description.

Know Your Audience

The first step to writing a killer product description is knowing your audience. It is important to understand who your buyers are. This will help you appeal to their interests and attract them to your products accordingly. Consider some important questions. Who are your buyers? What are their interests, ages, and demographics? Keeping your target audience in mind is key to writing a good product description.

Include Benefits & Features Of Your Products

Including product specifications, and product features is a must. In addition to that, you must list all the benefits of your product. This will help the buyers understand how your products can help them. Describe the best advantages and features of your product. Let the buyers know what they stand to gain from buying one of your products. Present a problem and offer a solution (your product).

The Product Description Must Reflect The Essence Of Your Brand

Remember that the product description must reflect your brand’s tone of voice. If your brand’s usual tone of voice is casual, ensure that your product description is the same. If it is conversational or professional, your product description must mimic that tone of voice. Do not confuse your readers and help them make a buying decision quickly!

Make It Easy To Read

Readability is a huge factor when writing your product description. Include bullets and subheadings so that the buyers are not tired of long and boring paragraphs. Also, make all the information as concise and as clear as possible. Make sure the most important information about your products appears first.

Bulleted lists are the perfect visual elements to keep the readers hooked to product descriptions. Moreover, you can use different bullets like checkmarks or unique shapes to attract readers.

Don’t Forget Power Words

Some words are psychologically more appealing to people and can generate an instant emotional response. Hence, using those words can be immensely advantageous for the sale of your product. Some effective product description writing examples highlight power words such as miracle, delight, eye-opening, and many more.

SEO Is Key

The importance of optimization for search engines cannot be stressed upon enough. It is one of the best and the easiest ways to get new customers. It is the first thing that attracts your customers, and then you need to take the next step and convince them to buy your product.

No matter how good your description is, if you don’t do the right SEO, you will not get leads. Hence, you can spend some time on keyword searches before you get on to writing a description.

An Image Speaks A Thousand Words

A nice product image is very important and plays a vital role in selling your product. So, even if you have a great product description, it is still important to have high-quality and relevant images attached to it. You must also try to highlight all the important product features in the image. It is a great way to sell your product. In fact, it is even better to add some creative product videos to go along with the description and the image.

Make Your Audience Connect With the Brand

Storytelling is a great way to help your audience connect with the brand. Therefore, if you can tell a story about the product or how it came into existence, you will appeal to a larger audience. Communicating the right message is the key to the success of any product description.

Therefore, you must tell a great story about your brand and reach out to a bigger audience. Hence, apart from the product’s key features and benefits, you must have the story behind the product too. It can help you when you are thinking about how to write product descriptions.

Have a Concrete Goal To Assess The Success

Concrete goals in place are the best way to assess the success of your product descriptions. Therefore, you must keep track of the increase in the overall conversion rates after writing your product description. In addition to that, you can also see if there is a decrease in the return rate as well as the cart abandonment rate.

Finally, if you are doing everything right and following the steps given here, your organic search ranking should also improves. Hence, if you are well aware of these things, you can assess your descriptions’ success.

Use a Simple tone

A product description should never use difficult words. It would help if you used a conversational tone so that all your visitors can understand your language. It should sound more like a friend telling you about a product that gets you interested.

If the tone is too serious with a bunch of technical words about your product, it might not be as effective. As an example of a product description for a necklace, you can write a funky necklace for college girls. This can immediately attract the right audience for your product. A simple and attractive tone is very important.

Final Words

Writing product descriptions is not as difficult as it seems. All you need to write a product description that sells is these 10 ingredients. Using these tips, you will be able to write a good product description seamlessly. So, what are you waiting for? Get cracking and make unlimited sales!