Traditional Vs. Digital: Which Marketing is Beneficial for Your Organization in 2020?
By: Lalit Harpalani
Tags: Digital Marketing, Software Development, Traditional Marketing, SEO, Marketing

Let’s talk on the Difference between Traditional and Digital Marketing

Advantages of Traditional Marketing and Digital Marketing

Which type of marketing technique is best for your company? Should you go with digital marketing or you should follow particular methods of traditional marketing?. Many business owners face these types of questions and are they are a little confused about choosing appropriate marketing methods for their business. Hence, here I will show a complete comparison guide between traditional and digital marketing with its benefits to businesses.

Traditional Marketing:

Before the evolution of the internet and technology, traditional marketing was widely used by many industries and companies.

Traditional marketing is nothing but a convenient way of marketing that reaches out to the targeted audience by using various offline promotional and advertising platforms.

Traditional Marketing Tools:

Nowadays digital marketing is widely used by the number of companies however traditional marketing is not dead. It is still active and useful in certain industries. Traditional marketing has its own value and importance. There are various tools that are mainly used for traditional marketing.

1. Newspaper Advertisement:

Print advertisement includes newspaper ads and magazine ads. Many people still wake up and read the newspaper first. Educated persons also have a regular habit of reading the newspaper. Besides this, by this tool, the company can target specific demographics and geographical areas. Apart from this, it offers a visual presentation of things.

2. Television and Radio Advertising:

In television marketing, Advertisers can target their audience by buying ad spots during shows that are expected to be watching by are their targeted demographic. As per targeted audience interest, the company can give advertisements on a particular channel and show. Television has the strongest impact on the consumer’s mind because of its audio and visual elements. Many customers came to know about new products or new features of products from TV advertisements only.

Radio is the marketing medium which gives advertisement as per localized audience. In Radio advertising, marketers can target particular communities and demographics in particular geographic Area. Besides this, Radio is a portable device and it has easily accessible thus it is an important traditional marketing tool.

3. Brochures and Hand-outs:

Brochures and Handouts are Budget-friendly tools that are used in traditional marketing. These are ideal advertising tools for Small startups and businesses. Thus it is a cost-effective way of doing advertisements. Advertisers generally use pamphlets and leaflets as they are more descriptive and focused.

4. Telemarketing:

Telemarketing is a quick way of acquiring new customers because in telemarketing there is a personal touch with the consumer. One who has excellent convincing power can easily generate lead from telemarketing. Telemarketing offers immediate feedback to marketing executives. It is a very cost-effective marketing technique.

5. Face to Face Marketing:

In face to face marketing, Marketers connect with consumers on a personal level. In this technique, the salesperson sits down with a customer and sells products/services. It has high customer interaction and communication, that will create social and emotional relations and offer productive problem solution.

6. Billboard & other outdoor Advertising:

There are two types of billboards that we generally see on Highways and traffic signals. first is Static billboard and the second is a digital billboard. The display and location of the billboard are very important in a marketing campaign. These billboards should be huge and eye-catching

Other outdoor advertising tools are as follows:

Banners

Advertisement on a vehicle (bus, taxi)

Advertisement on the wall of Building

Digital Marketing:

Digital marketing is a type of marketing that promotes products and services with the use of the Internet and other online platforms/devices. It does marketing through digitally enabled devices. There are various digital marketing tools that are used for marketing products and services.

Digital Marketing Tools:

1. Social Media Marketing

Social media marketing is a type of digital marketing in which a company connects with customers through social platforms. this social media marketing improves company’s visibility and increases awareness about the brand. cost-effective Creating an account and signing up is there is free sign up for many social platforms thus it is a very cost-effective technique of doing digital marketing.

Various social media marketing tools are as follows:

Twitter

LinkedIn

Youtube

Facebook

Instagram

2. Email Marketing

Email marketing is a practice of selling products and services by sending an email to targeted customers. It is known for generating leads from new as well as past customers. Email marketing is a very convenient method because email has access to customer’s smartphones.

3. Affiliate Marketing

In affiliate marketing, one company gives the right to put a backlink on another company’s web site. In return, if the user/customer comes from that link then the company is liable to pay decided commission to the partner site. In this marketing technique, the partner site promotes the products and services of the company. It shares and recommends the product and services on a blog, social media, or a website.

4. SEO

SEO (Search engine optimization) is a process of performing activities that improves search engine ranking and boost organic traffic of the web site. SEO plays an important role in crawling and indexing of the web site. It is a set of methods used for building brand awareness. It leads to improve visibility and traffic. SEO includes keywords research and competitors’ research.

5. PPC/Adwords

PPC means pay-per-click. In PPC, advertisers pay a decided amount to google for each time ads are clicked. In simple terms, it is a process of buying visits to the web site. By targeting a particular keyword, Digital marketers select bid prices for ad placement in search engines. As a result, Google shows the website on the top spot of the search result page.

Google AdWords is very famous for PPC advertising and operates on a pay per click model. Google Adwords helps businesses in securing a higher rank in search engine. In PPC, the relevancy of keywords and quality of landing page is important.

6. Content Marketing

Content marketing is a very important tool for creating brand awareness. Content flow and content quality are crucial for securing a higher rank in Google. Good content, the company can acquire huge traffic on the website at a very low cost. Content helps to generate leads from backlinks and content should be written in such a way that provides a clear idea to visitors.