5 CHANGES IN THE ENTERTAINMENT INDUSTRY AND COUNTING…
By: Artha Application
Tags: Production House, Entertainment Industry, Production, Erp Software, Filmmaking

The entertainment industry has undergone many changes and is continuing to change. With new trends and new needs of the audience, the industry can never remain static.

But the year 2020 has brought in changes that were already present but have increased extensively.

Streaming

There was often physical presence involved, such as visiting theatres, concerts, and events, but today the customers want their streaming services in the comfort of their homes. Everybody has switched to online streaming platforms — Netflix, Prime, Hotstar, and so on. With this shift from offline to online, films are being released online instead of in theatres. With the change in streaming from offline to online, the audience now requires multiple options to decide what they wish to watch, at what time, altogether or in breaks it’s all in the hands of the audience.

Emotional Filmmaking

A shift has taken place in the process of filmmaking by making the audience a part of the entire process by letting the audience decide the ending they wish to see. Building a strong theme around the plot, with a storyline that holds your audience is what makes them emotionally invested. In the current scenario, the audience is becoming a part of the film, with various challenges conducted before the release. By offering Behind the Scenes, the audience is more connected to the process and makes the entire process look raw and beautiful, which creates an emotional attachment.

Transparency of data

Reducing the spending on business to business transactions and shifting towards direct marketing to audience and community engagement. With data available, it becomes easy to provide the customers with what they need. Social media also generates data that focuses on the customer and their consumption experience, which helps the industry plan their area of focus.

Digital Technology

With current technology, the filmmaking process has become a breeze. With a platform to list the entire script and no requirements to carry huge bundles of papers, the process has become highly efficient. With the online platform, easy pass on of information to everyone responsible for the tasks. With this technology, it also becomes easy to edit scenes, change requirements, and easy for it to reach the concerned person. Embedding of digital technology in the process of scriptwriting and filmmaking avoids any miscommunication or misinformation that can happen.

Talent Hunting

The industry is highly competitive, and currently, various platforms are emerging — web series, commercials, short films, and so on. With digital technology and a platform to find the talent, you are looking for is extremely important. The creation of a database and portfolio of all the artists that are available in the industry and continuously being added makes it easier and effective to reach the talent and is more convenient in comparison to the traditional method of talent hunting. With newer talent emerging every day, the options of finding the best increases and analyzing the talent that fits what you’re looking for becomes efficient.

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