Content Developer Skills
By: Preksha Pranavi
Tags: Content Creation, Content Strategy, Tools For Content Writing, Content Development Tools, Content

One may require a mixture of creative and technical skills to ace the job of Content Development. A content developer must be a creative thinker to conceptualise and implement content creation, and then apply an organisational mind to create a realistic plan of action. A content developer is expected to carry certain skills in order to accomplish the job. If you are wondering what Content Development actually is?, you may want to check out my previous blog on the same.

By taking a look at various resumes, I have a compiled list of the most common skills that you may need for this role. It was found out that most of the resumes carried soft skills such as analytical skills, critical thinking skills and creative skills. Most Content Developers are found proficient in Web Content Development, Content Designing and Training materials.

Web Content Development : Content developers are required to research, gather, organize, write, and edit information for publication on websites. They are asked to work for different types of web content consisting of text, pictures, graphics, recordings, or other media distributed by a hypertext transfer protocol server and viewed by a web browser.

Content Development : The basic skill excepted from a Content developer which includes the process of creating, editing, and maintaining the contents to provide knowledgeable insights to the viewers.

Project Management: The skills is present on a candidate’s resume in the name of communication skills, leadership skills, risk management and so on.

User Interface : This comprises programming and creative designing for wireframes, storyboards, flow charts to plan and present the content in an appealing manner.

Powerpoint : There is no doubt about the importance of presentation skills in almost every field and Content Development leads among them. A candidate should be proficient in presenting information clearly and effectively.

Html and CSS : Although you don’t need to have excellent technical knowledge about HTML and CSS but a fair share of knowledge is appreciated. Having these skills will help you stand out.

Content Marketing : Content development and marketing go hand in hand. It is therefore appreciated for a content developer to understand how content marketing works because a content developer will have to work in close association with a content marketer to support the company’s goal.

Core Skills : These skills were required by the companies for the Content Developer job description.

Leader/Team Player

Digital Communication Skills

Basic SEO

Written/Verbal Skills

Analytical Skills

Strategic Thinking skills

Eye for detail

Ability to multitask on various projects

Skilled with content management software

Basic HTML knowledge

Advanced Skills : These skills are not listed as essentials but acquiring these will give a candidate an edge.

Advanced HTML

Advanced SEO

Proficient in Adobe Photoshop

Tools and Softwares : Content Developers are found to use few digital tools to perform their job efficiently.

Project management tools

Content Management software (WordPress)

Graphic Design software (Adobe Photoshop)

Slideshow Software (Powerpoint)

Animation Software (Flash)