Know Your Ideal Customer!!!
Tags: Passive Income

It’s all about Customer Avatar

Well knowing your ideal Customer that ain’t no rocket science. And so the second class of my Digital Marketing Internship program was no rocket science. To sum it up, Get your basics right.Period.

This model speaks for itself as this model is a scale to measure the progress made.

We learn a million things in a lifetime but we remember only the ones we do and we get better by doing them so much so so that we can teach them and when we teach them we become more confident and keen on learning more about what we feel could have more dimensions to it. And as I’m writing this article, I am on the scale of doing what I have learnt.

Marketing is about good conversations and good communication.

The basics to good communication starts with you being authentic. That’s the difference between primary and spam mails. Authenticity. you don’t want every next thing. You see a potential in genuineness of a person or content or product or even services because of how authentic you find it.

Be authenticate to communicate better. Trust your audience. They’re smart and they can very well distinguish between real and fake and no one likes fake. They’re tired of fake and attracted to real. Moreover, you won’t get tired being real ever.

How to Communicate Better?

Be authentic with people and with yourself to communicate better.

People are tired of fake people with social personas. Everyone is attracted to someone real.

So read the article of Digital Deepak Sir on

“How to Become a Great Public Speaker” to learn to be authentic in life and gain more insight in becoming a better communicator who beams authentic powers.

Being yourself is very important to becoming a better marketer, so whatever you think, whatever you feel, share it with people as it builds authenticity.

Who Will Become A Better Marketer?

People with more life experiences are better marketers. So involve yourself in travel, learn new languages, skills that will challenge your wit and push your personality out of the comfort zone.

So basically do new things and create opportunities to do whatever you always wanted to do, but were afraid to try in the past due to limiting beliefs.

How to Communicate Well With Your Audience?

· You need to know your audience

· If everyone is an audience then no one is your audience

· Go ahead and carve out a niche, as we know that riches are in the niches.

Action Steps to Know Your Audience

· Go and talk to people directly in your niche.

· Figure out the exact persona or the exact audience you have.

· Make this particular customized audience into a customer avatar.

Customer Avatar

What Is Customer Avatar?

It’s a bunch of people who you have communicated and took opinions about themselves and their needs, and boiling it down to a single individual of whom you keep in mind while communicating through your content is known as a customer avatar.

You cannot sell a car to person who wants a bread. You need to get your audience right to get your right audience.

How to define your target customer?

Simple. Learn more about their Demographics and Psychographics.

DEMOGRAPHICS: Age, place, gender etc

PSYCHO-GRAPHICS: Interests, fears, likes, dislikes etc

and to understand my audience better I’ve created a Survey form for which you need to click on the link. I request everyone reading this article to fill this form as well.

Click here:

https://guhanajay96.typeform.com/to/hxFQVC

all this helps you build a customer avatar.

My Niche : People Who Seeking for Passive Income.

My Ideal Customer Avatar survey result until now is:

My Ideal Customer Avatar:

His name is Ravi.

Age group is 35–44.

% He Spend for Savings or Inverstment 51–75%.

He’s Annual Income 15–25 Lakhs.

He is a Working Professional.

His Investment risk level is High .

And He’s used to invest most of them in Mutual Fund as well as Stock Market.

And He’s Ready to Paid for Financial advisor/consultant to make his money work for him.

2. His name is Joe.

Age group is 35–44.

% He Spend for Savings or Inverstment 10–25%.

He’s Annual Income 11–15Lakhs.

He is a Business Person.

His Investment risk level is Moderate.

And He’s used to invest most of them in Mutual Fund as well as Stock Market,Gold,Real Estate.

And He’s Ready to Paid for Financial advisor/consultant to make his money work for him.

So having a customer avatar is a truly valuable information for any marketer or content creator I came to realize.

To reach ones target audience without wasting much time and money, creating a customer avatar is essential to gain clarity about one’s target audience.

So go ahead and research your market, you will definitely gain insight, which will be highly valuable in creating tailor made content for your audience with a friendly approach.

so that is my customer avatar. What is yours? Do tell.

Leaving on this note.Hope you enjoyed reading this article.

@ Guhan.