5 new content ideas for your personal brand
By: Midhun Areeckal
Tags: Digital Marketing, Content Ideas, Startup, Influencer, Marketing

The idea of creating a personal brand is more significant now than in earlier times. People are more aware of what they’re dealing with in their day to day life. The businesses they’re purchasing from, the quality of the product they’re consuming. Each of that creates a relevance on creating a personal brand for yourself, so people could get more attracted to you and purchase whatever you’re providing.

Here are some fantastic content ideas for building your personal brand; let’s get to them one by one.

Update Your Social Media Presence

First of all, decide on which social media platforms you’re planning to use, update all of them with relevant information. Make sure to delete your old accounts and make everything appear fresh and entertaining. There can be invaluable posts or comments that you have posted in your accounts; try to remove them as from now each of your accounts should be only for building your personal brand with positive things.

Help People Connect

Creating a community and providing value for the people is something that could generate brand value and increase people’s trust in you — helping people connect with like-minded people and giving an opportunity to interact with them. It’s all that could make more people connect with you.

Promoting useful brands to your community and helping them grow with it could boost your personal brand and possibly, spread with a wide range of individuals.

Don’t frequently change your brand Identity.

Keep your brand image, tone, and voice consistent. It’s important how we represent ourselves among the community around us; sticking to a persona is one of that. Imagine what would happen if a politician frequently changes his political viewpoints; he would lose a lot of his followers. Just like that, in personal branding, sticking to a specific identity is very crucial for creating a memorable and trustworthy brand identity among your followers.

It’s advisable to do self-research on your industry personals to find how they’re representing themselves among the audience; try to get inspiration from them before you go ahead with particular brand identity measures.

Share Solutions

Every Industry has it’s own struggle to function in various ecosystems, as an expert or being someone who has done necessary research could ideally spot various solutions for solving such problems. Share it with your community, and possibly assist them with getting it done.

Showing you’re there for help and providing value for their life could make you an instant seeker when they think about a particular Industry. Providing solutions can make them trust in your brand.

Keep it Positive

Now you know how to create a valuable personal brand for yourself, but one of the important steps among that is keeping everything positive. People easily get offended by things like religion or race, or politics. So, try not to go in posting content on such topics that could create a mixed feeling for your personal brand.

Keeping everything positive could help you grow a community around with a positive vibe, which can benefit you in getting a positive review for things that you’re bringing in. People must be delighted to be with your brand rather than just confused of what to expect from you now.