What is a Blog | Categories of Blog | Purpose of Blog
By: Afaq Ahmad
Tags: Earn Money Online, Marketing, SEO, Blogging, Writing

afaq ahmad

what is a blog? blogging, blog and blogger definition

what is a blog?

the definition of blog and blogger.

Do you know what blogs are? If you don’t know, then you’ve come to the right place. In the beginning, a blog was more of a personal diary that people shared online, and it goes back to 1994. In this online journal, you could talk about your daily life or share things you do and your ideas alot. But, people saw an opportunity to communicate any information in a new way. So began the beautiful world of blogging.

what is a blogger?

Definition of blog

A blog is an online journal or informational website displaying information in the reverse chronological order, with the latest posts appearing first. It is a platform where a writer or even a group of writers share their views and ideas on an individual subject or topic.

What is the purpose of a blog?

There are many reasons to start a blog for personal use and only a handful of strong ones for business blogging. Blogging for business, blogging for projects, or blogging for anything else that might bring you money has a very straightforward purpose.

As a business, you rely on consumers to keep buying your products and services through your blog or website. As a new business, you rely on blogging to help you get to these consumers and grab their attention. Without blogging, your website would remain invisible, whereas running a blog makes you searchable and competitive and make you visible on the search engines.

So, the main purpose of a blog is to connect you to the relevant audience or to connect to the world. Another one is to boost your traffic and send quality leads to your website and your business.

The more frequent and better your blog posts are, the higher the chances for your website to get discovered and visited by your target audience. Which means, a blog is an effective lead generation tool. Add a great call to action, and it will convert your website traffic into high-quality leads. But a blog also allows you to showcase your authority and build a brand.

When you use your niche knowledge for creating informative and engaging posts, it builds trust with your audience or people who visit your blog. Great blogging makes your business looks more credible, which is especially important if your brand is still young and fairly unknown. It ensures presence and authority at the same time.

Who is a blogger?

In recent times, bloggers have become famous for various reasons. An alternative career or job to many people, more people are choosing to join the ranks. So who are bloggers? These are individuals who love sharing parts of their lives with you and with the world. They post various topics from arts, home designs, carpentry, and finance articles. Bloggers are mobile and don’t need to be in one place. They live on the internet!

Definition of blogger

A blogger is someone who runs and controls a blog on any topic. He or she shares his or her opinion on different topics for a target audience.

Why are so many people blogging today?

Would you want to have a blog of your own? Yes! Most people today are creating a blog for various reasons. Every human being has its story to tell it to the world. Hence, through the internet, bloggers can communicate to a larger group of people.

Why is blogging so popular? Blogs allow you to talk about any topics and express your opinion. You’ll find some bloggers writing on every activity that took place during the day. These may range from small issues such as waking up, to major issues like human rights and climate changes! Remember that as a blogger running your own blog, you need to rely on the topics that you love and strive to become one of the best blogs on the web(internet).

Are bloggers getting paid?

Bloggers can earn money, but this is not a get-rich-quick kind of profession.

Before you can start monetizing your blog, you need to build both your Google SERPs ranking and your niche influence. And that takes plenty of time and quality content. Money-making opportunities won’t present themselves until you’ve gained some credibility in the field. So, get down to business.

Here’s how you can make good money as a top-ranked niche blogger:

Selling ad space on your blog privately or via Google AdSense.

Becoming an affiliate partner privately or through ad networks.

Selling digital products such as eBooks and tutorials.

Selling memberships for access to exclusive content or advice.

Using your blog as a content marketing tool for your business.

If you’re starting a blog as a way to market and boost your existing business, you probably won’t be selling ad space or memberships. But you can create and start offering exclusive digital products such as eBooks, guides, or online courses as a lead capturing tool in exchange for visitors’ email addresses. That way, you’ll nudge them one step further down your sales funnel.