Surveys and Marketing Research. Know-How To Do That!!
By: Ziad Ismail
Tags: Growth, Research, Marketing Strategies

• what’s the definition of a market survey?

• What are the advantages of market survey research?

• what’s the method of working with a market survey company?

What is the definition of a market survey?

Market survey research involves analyzing a given market to realize insight on the buying potential and attributes of the audience for a product or service. the most goal and objective of a market survey is to gather data surrounding a target market like competitor analysis, pricing trends, and customer expectations.

Whether you’re leading a startup company or a tenured business, it’s important to grasp the requirements of your customers. What do they need out of a product/service? What proportion would they purchase the product/service? Where would they presumably shop to seek out the product/service? A market survey helps answer these questions directly from target consumers.

What are the advantages of market survey research?

A market survey of any kind offers a mess of benefits for brand spanking new or existing brands, products, and services. To start, and possibly the foremost important benefit, market survey research helps businesses gain critical feedback from their target customer.

This information offers marketing and business leaders factual-based data to guide and build a beautiful advertising or sales strategy. Doing so allows existing customers to stay happy and new customers to induce on-board.

If the target for a research study is to boost an existing product or service, a market survey could be a good way to fulfill this business goal.

A market survey company can analyze drivers of customer satisfaction and dissatisfaction along with your current customer base to work out what’s working and what is often improved about the merchandise.

Once improvements are made to the merchandise or service, this also gives marketing managers the chance to update the website content or write a release that specializes in the “new and improved” model.

A market survey also provides key insight into the pricing structure of a creative concept. Specifically, market survey research answers whether a customer will spend a particular amount of cash for the new concept and

what the customer’s opinion is about competitor’s prices.

All in all, the info collected by surveying a target market allows organizations to create well-informed business decisions supported by facts and evidence.

This dramatically reduces the risks attached to starting a replacement business venture.

Purpose of Market Survey

Gain critical customer feedback: the most purpose of the market survey is to supply marketing and business managers a platform to get critical information about their consumers so existing customers may be retained and new ones are got onboard.

Understand customer inclination towards purchasing products: Details like whether the shoppers will spend a particular amount of cash for his or her products/services, inclination levels among customers about upcoming features or products, what are their thoughts about the competitor products, etc.

Enhance existing products and services: A market survey may be implemented to improve existing products, analyze customer satisfaction levels together with getting data about their perception of the market and build a buyer persona using information from the existing clientele database.

Make well-informed business decisions: Data gathered using market surveys is instrumental in making major changes within the business which reduces the degree of risks involved in taking important business decisions.

What is the method of working with a market survey company?

When working with a third-party market survey firm, the method for this sort of research study should be streamlined. It often starts with the client providing insight into their project objectives and requirements. as an example a business looking to rent a market survey firm may say:

“I am developing a replacement app for folks of newborns. This app will allow parents to trace the expansion, health, and progress of their new baby. I might prefer to gain in-depth feedback from parents who just had a baby within the past 6 to 12 months to grasp the likelihood and expectations for using this app.”

With this information, a market survey company will create a proposal outlining the project objectives, recommended research approach (online survey, phone interview, focus group, etc.), design, fieldwork, and level of reporting. A market survey research proposal helps guide and set expectations for the ultimate results.

Once the proposal is approved by the client, a project kick-off meeting should be scheduled by the market survey company with the client and team. This assures a definitive timeline is ready and requirements for both parties are acknowledged.

From here, the market survey agency will begin designing and programming the study. Fieldwork is then administered and overseen. After fieldwork is completed, a full analysis of the feedback is made and accustomed to create a report of the findings for the client.

Depending on the amount of reporting requested by the client, a market study research report may include an executive summary, recommendations, an infographic, customer personas, and an appendix of question-by-question results.

Types of Market Survey

1. Market Surveys for segmentation: a company can spot existing and prospective customers and understand why the purchasers have chosen their products/services and therefore the prospects haven’t yet made an acquisition. this may cause a structured market segmentation and analysis.

2. Market Surveys for exploring various aspects of the target market: Get information about factors like market size, demographic information like age, gender, family income, etc. to put out a roadmap by considering the rate of the market, positioning, and average market share.

3. Market Surveys to probe into the purchase procedure: How does a customer picking making a purchase? What are the factors that convert product awareness into sales? this sort of market survey will unveil awareness, information, free trial, purchase, and repeat.

4. Market Surveys to determine buyer persona: These surveys are to make a buyer persona by knowing about customer preferences, inclination, and capabilities of buying a product.

5. Market Surveys to live customer loyalty: what’s the degree of loyalty that the purchasers have towards and organization? the solution to the current question may be obtained by conducting a market survey.

6. Market Surveys to investigate a brand new feature or concept: a corporation needs to incorporate market-compliant features and ideas. By concluding a market survey to grasp which features to launch, will help all the teams involved within the feature development process to try and do that with proper research.

7. Market Surveys for competitor analysis: Healthy competition is usually good for an organization’s progress. Market surveys finished the motive of competitor analysis will produce results about how does the target market weigh the organization’s products/services compared to the others within the market.

8. Market Surveys to know the impact of sales activities: Sales activities are the backbone of a corporation and it becomes crucial to stay track of those activities. Market surveys for sales activities will produce a report of the impact of sales activities, whether their frequency must increase or any changes the audiences think should be inculcated within the sales process.