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Email Autoresponder — [Geminii] Christmas Bumper Offer Sell [95% Off]
Tags: Digital Marketing, Review, Social Media, Email, Business

Read Carefully before make any decision — Gemini Email Autoresponder Software

Gemini Email Autoresponder OTO 1, 2, 3, 4, 5 gives you well one front end and five Gemini OTO options. Gemini OTO linked Bello with discounts. Created by Jono Armstrong.

Let me introduce one amazing email Autoresponder software that solves tons of trouble to pay $1000 of dollars in market and more saving money to hire an expert to generate more sells for any product. Here, we came to give Christmas offer with bumper discount for software.

If you spend less to this software today during this offer, I’m sure You won’t regret in future. As, It’s a limited offer till the Christmas. We are giving all the upgrades with unlimited website traffic training , in which Jono himself teaching his own marketing strategies and giving you proof how he made $1 million Dollars last year. He has experienced team to develop amazing softwares, therefore he is giving this opportunity to everyone to have email Autoresponder, which was actually developed for his personal purpose so he won’t need to pay $1000 of dollars to Autoresponder companies like,

HubSpot.

GetResponse.

Moosend.

Aweber.

Klaviyo.

Mailchimp .

. ConvertKit.

Autopilot.

This company is ruling on internet world. They are getting millions of dollars profit from internet marketing and email marketing business.

But, do not worry, here is the solution with great discount that you can’t find on the internet that easily. If you are looking for a permanent solution, then you are at right place. This Autoresponder will save lots of your money. So this is the stories that what I wanted to share with you guys before jump into software’s main features and Upgrade details.

Get Whole software with just nominal amount: Limited Chrismas Offer for Sell:

Read More: Email Autoresponder
Setting Up Email On Iphone
By: Everything Cj
Tags: Setup, Phone, How To, iPhone, Email

Setting Up Email On Iphone

Photo by soheyl dehghani on Unsplash

This is a simple tutorial on setting up work email on your iPhone, or iOS device. The tutorial was created on an iPhone 8, and iOS 11. If you’re on an older device, or software version the details might be a bit different. The purpose of this video is to eliminate requests to IT from employees to have their email added to their mobile device. By using email on your mobile device this allows you to send and respond emails while away from your desk.

You will need the following items before you begin:

1. iPhone, or iOS device.

2. Internet

3. Approximately 5 minutes

By the end of this tutorial you will have your work email installed on your iPhone.
Let Technology Help Your Kids Remember What You Couldn’t
By: Chetna Jai
Tags: Parenting, Gifts, Email, Parenting Advice, Childhood Memories

It has left me wanting. The only reason I began emailing my kids since they were born.

Why

It’s not a novel idea to email your children, but not everyone I know is aware of it. In the early days, I wrote to capture my feelings to know how I felt when they were born. And to one day experience the same, if they choose to have children.

Back in 2013 and 2015, is when I created these Google accounts. When I searched their names, they were already taken. So I had to be creative but still incorporate part of their full name. If you are looking to do this now, please don’t delay.

It takes a few minutes to create an account, and account users have to be at least thirteen years old. When they turn thirteen or eighteen, I haven’t decided yet, I will handover the password and let them dig into a slice of their history.
Email Software for growing your business
By: Md Sanimhossen
Tags: Email, Email Software, Email Marketing, Email Marketing Tools

What is an email automatic responder?

If you run an online business or send a large amount of e-mail periodically you may have found if being a very tedious task. Email automatic responders called “autoresponders” eliminate this task completely. Well almost

Email automatic responders allow you to follow up automatically with any prospect or lead automatically. This is very important if you offer a free discount, information, or gift as a subscriber bonus. From here you are able to capitalize on the potential of your email automatic responder or autoresponder in the form of follow-up automation.

The best Email autoresponder that helps me grow my business is https://bit.ly/3gG0KHx

You can write a pre-written e-mail series that automatically emails each customer or lead capture on an automated basis. As you can see this saves tons of time in planning. And more importantly, giving you extra time to plan or research other important strategies for your business.

Another great feature most email automatic responders offer is broadcasts. This is very important for a business to utilize. Broadcasts e-mail your whole database of subscribers with one click. This is very helpful if you run a bi-weekly or monthly newsletter so that you can keep all subscribers in one area as opposed to opening another e-mail account elsewhere.

Two key elements that you should be looking for in a email automatic responder are…

1. double opt-in capability

2. email deliverability

the email automatic responder is using is called “Emailaces” which can be found in my signature…

The great concept of using double opt-in lead capture is simple. Won’t get in trouble or spamming! If people double opt-in to your autoresponder they have no right to complain about e-mail and they can quickly and easily unsubscribe anytime they like. Another good feature is that you don’t want people who are not excited about your offer. If they were excited when they signed up, they will be excited when waiting for the double opt-in confirmation email. If they never a double option that means they didn’t care much for the offer and unlikely would never have purchased anything from you anyway. You want to deal with excited and enthusiastic prospects who are looking for the edge your product or service will give them.

E-mail deliverability! If your e-mails or more importantly your double opt-in confirmation e-mail is not getting through you have a serious problem. That is why you don’t join just any email automatic responder as they are not equally effective. Make sure that you have a guarantee that a certain percentage of your e-mails are being delivered. If your email automatic responder provider has no clue, it's better to look elsewhere.

I hope this article helps you decide on a good email automatic responder to use with your personal or marketing efforts!
There’s something about getting a rejection email that’s especially annoying.
By: The Dozen
Tags: Job Hunting, Sandwich Method, Email, Rejection, Writing

There’s something about getting a rejection email that’s especially annoying. While I appreciate the update, I don’t appreciate the bullshit.

You have to read through a paragraph of automated nonsense thanking you for applying to the post. Then this…

“… After reviewing your application, we have decided to progress with other candidates for this role. While we will not be moving forward with your application for this specific role, we would like to keep in touch regarding future job opportunities.”

Instead of making it easier, they make it confusing.

Come to think of it; they use the “Sandwich Method.” Start with a thank you, tell the applicant it’s a no, then end with nonsense on “keeping their CV for future opportunities.”

Here’s a suggestion that’ll make it easier for everyone. If it’s a no-go, just put a sad face emoji. Spare us the bullshit.
Company-wide Email Signature for Office 365
By: Daniel Ainsworth
Tags: Office 365, Campaign, Email Signatures, Email, Marketing

Company-wide Email Signature for Office 365

The email signature is a new way to sign-off at the end of an email body, representing its products. If a company allows their employees to design their signature, they have an unprofessional or unorganized signature. Sending hundreds of emails to your customers with these signatures may leave a wrong impression.

Sigsync provides the best-dedicated signature service and sets up company-wide, centralized email signatures for the entire company. It ensures that the full email signature process is secure.



The centrally managed Dashboard ensures compliance, and personalized sign-off messages are automatically appended to the end of an email, without any dependency on the platform/device you send the email.

Office 365 Email Signature
I’m so old, I remember looking forward to email.
Tags: Friendship, Humor, Social Media, Comics, Email

sure, try your luck with my inbox:

dieselsweeties@mac.com

https://www.dieselsweeties.com/ics/1110/
How To Block Spam Emails On The AOL Mail Account?
Tags: Email Support, Email, AOL, Aol Support

AOL provides the facility to its users to do email on their web-based service called the AOL Mail. It is available for free to all the users by creating a mail account with AOL. This service is sometimes known as AIM Mail which is called AOL Instant Messenger Mail. In any mail, the information stored digitally does get exchanged between two users with the use of telecommunications technology. You can use the AOL Mail to interact with your friends and do official business.

Details about blocking the emails facility of the AOL Mail

There are other major facilities that the AOL provides on the mail account to you and it includes blocking the emails from certain individuals, services, businesses, and more. There is an option of blocking 1,000 email addresses on the AOL Mail which can be accessed via the Mail Controls component. It can happen without any need to download a plug-in, access a third-party application, or purchasing drivers. Unblocking the email addresses can also happen with the AOL Mail if required.

Blocking the mail account option in AOL Mail is very useful especially when you get too many spam emails in the inbox. It’s because there can be tons of spam and unwanted email in your AOL Mail that occupies a lot of space. A messed up inbox in the AOL Mail can be a reason to miss an important mail related to your personal or professional significance. With that, using the facility of blocking the spam emails on the AOL Mail helps you in eradicating these issues.

Steps to block spam emails on AOL Mail

You can either follow the steps to block spam emails on or use a third-party mail blocker app or extension to block spam emails on your AOL Mail.

You have to start by login to your AOL Mail account on the web browser by accessing the AOL website with the login credentials.

Type in the username, and current password to access your account.

Check for the “Settings” box that appears on your AOL Mail account screen and then click on it. “Mail Control” in that box and press “Enter”.

In the search result, you have to select the option of “Block mail from the addresses I specify”.

Enter the email addresses that you want to block in the text box whether individuals, services, businesses, and more.

Ensure that each email address is separated with a comma entered by you.

Click on the “Save” button to complete blocking the spam email addresses on your AOL Mail account.

You can take real advantage of the blocking the email address option available with the AOL Mail. This allows you to get rid of spam emails in your mail account that can be a real menace in terms of having communication with others for personal or professional needs. But if you are having an issue with using the block email option on the AOL Mail then you can connect with us on our AOL Mail support number. Our customer representatives are available 247 at your service to rectify all the issues regarding the use of the AOL Mail blocking option proficiently.
Sending e-mails in Node.js with templates
By: Olushola Benedict
Tags: Nodejs, Email, Handlebars, Nodemailer

For the purpose of this tutorial, we will be using nodemailer, handlebars, and nodemailer-handlebars packages to handle the email sending functionality.

Nodemailer is a tool that uses an SMTP server, handlebars help us inject values into our Html templates and nodemailer-handlebars will compile our parts templates. We will focus more on handlebars templating.

Install the above requirements with npm i nodemailer handlebars nodemailer-handlebars.

My project folder structure currently looks like this

Project structure

Inside the views folder, we have the layouts folder which will contain the layout of our templates. The partials folder will contain parts of the general layouts such as header, footer e.t.c while the final templates will sit in the views folder directly. All our server code will be in the index.js file.

sample.html

We will convert the simple sample template above into a layout and partial handlebars files.

My project with the templates look like this

Updated project

footer.hbs partial file

footer.hbs

layout.hbs layout file

layout.hbs

The partial files are included using the double curly braces with their name e.g {{> footer}} and the three braces with the name “body” will hold injected values from a template that will inherit from the layout.

template1.hbs template file

template1.hbs

The layout will be extended as shown in the picture above and the variable “name” will be injected as we’ll see soon.

The index.js above has all our server code and the email configuration. The SMTP credentials can be gotten from any SMTP provider, you can use GMAIL to test things out. We provide the paths to our templates and other configurations in the options object to be used by the nodemailer-handlebars package.

In the mailOptions object, the template to be used is indicated by the filename without extension. The context will hold all values to the variables used in the provided template.

Firing up the server and making two HTTP calls: localhost:3000/first and localhost:3000/second, we get two different emails delivered to the recipient's email address.

email1
Send Christmas Cheer, with an Email Signature Banner
Tags: Email Marketing, Email, Marketing, Christmas, Sales

Creating a Christmas email signature banner for a business is a great way to send holiday wishes, build relationships and inform your customers and clients of your seasonal operating times.

Taking the time to humanize and make your staff emails shine this Christmas, create a memorable experience with a personal touch.

Keep your customers and clients in the know, a seasonal signature message can be great for:

Closing and opening times

Final shipping dates

Special promotions

Good wishes

Promotions and discounts

Christmas sales

Charity and good will gestures

Get creative and turn your every-day staff emails into a powerful selling tool.

Do you have a design ready to go? Would you like to easily roll-out Christmas banners company-wide?

See how Sigful’s unique white-label signature generators can implement signatures and banners across your business with minimal effort.

https://sigful.com
Holiday Networking How-To
By: Running Start
Tags: Email, Networking, Holidays, Connection

By Serena Saunders

Amid closing out my work responsibilities for the year, studying for final exams and baking holiday cookies with my mom, I always try to use December to reflect on the months before it. This year’s no different: I’m thinking about ways I’ve grown professionally, made new connections and tried to expand my horizons.

In particular, I’m looking at ways to reconnect with old mentors, such as professors who have written me recommendation letters and internship coordinators who connected me to other opportunities. But I don’t need anything from them now, which brought me to (what I think is) the most awkward part of networking: how do you really connect with someone when there’s no specific “ask” for them? And why should you do it?

I think the best reason is that it never hurts to reconnect. Reaching out puts you back on people’s radar, helps build up good will, and helps you develop meaningful relationships that go beyond typical networking.

This can seem pretty daunting, especially now. The pandemic has upended traditional forms of networking, like cocktail hours and coffee dates. I’m an introvert, and those kinds of situations — lots of strangers and lots of small talk — can be difficult for me to get through. But sending an email showing my gratitude for people I already know and wishing them happy holidays and a happy new year? I can do that, and you can, too.

Here’s a quick guide for all your holiday reconnecting!

For someone who helped you this year

Thank them for their help, with a specific reminder of what they did and why it mattered to you. Include the outcome of their help — did you get the job or internship they recommended you for?

For someone you haven’t talked to in a while

Remind them of how you know them, if necessary (ie if you met at a career fair, had an informational interview, etc.). Share any updates on your life since you last talked.

For someone who inspired or motivated you

Say why they’re inspiring or motivating! Be authentic and specific. Share how their story has impacted you or how you plan to apply it to something in the future.

For a friend or someone you’re grateful for
Microsofoft 365 Phishing Attack, well-crafted one
Tags: Microsoft 365, Phish, Phishing, Email, Cybersecurity

In this post i want to share one of the most very well-crafted phishing attack i have seen and certainly one of the most common nowadays that happen on Microsoft 365 platform and it aims to steal the user’s credentials.

First the user receive an email with the subject “Important Service Changes” and a fake display name of Microsoft, the email contain a PDF document with the email address of the victim and the purpose of the email which is applying some Microsoft update to the user account.

The PDF contain the Logo of the victim company and a link to a website.

The link point to the website bellow, it looks and feel like you are on the Microsoft website:

It has an SSL certificate but from Let’s Encrypt, valid and the browsers will not shows any error.

The URL start with “login.microsoftonlineservices….”, sure it is on another domain but it will confuse many users.

It asks you to accept the updated privacy terms which is very common with all the privacy laws around the globe.

The Privacy window has the company logo, Microsoft logo and some very legitimate text.

Once you accept the terms, the next window is to enter your credentials, in the back-end there is a script that will go and try to login to office.com with the user’s credentials and return the wrong password if you put anything there.

The script is using https://logo.clearbit.com/<domain.com> to grab the company logo and insert it into the web app so the user will feel secure and as if it is coming from his company and the webapp will work for any target, as the attacker can change only the domain name.
How to Create Hotmail/Outlook Account [Step by Step]
By: Geeta Ahir
Tags: Email, Outlook, Hotmail

Hotmail is one of the most used web-based mail serviced and no wonder people all over the world, find it easy and useful in any respect. The new outlook feature enabled mail service makes it even more attractive and convenient in many ways. You can open an account in outlook.com or hotmail.com synonymously and use it for personal or official use.

This article will also provide step-by-step information about how to signup for a Hotmail login account. This is the best and amazing medium of connecting with others professionally and getting the work.

Steps to Create Outlook Account (Complete Procedure)

First of all, you will get an interface asking for you to sign in or sign up when you first come to hotmail.com or outlook.com.

You will see the Create Account at the top of the Hotmail login page.

As a first user, you must take the sign-up option and will enter all the required fields required to open your account.

Please just be sure of the site that the account/sign up now the link has taken you to. It must be signup.live.com.

There will be some mandatory fields for you and some optional fields you need to fill up all the points that are relevant and then move ahead furthermore.

Mandatory fields will include your Name, Address, Date of Birth, Mobile No, Alternate E-Mail Address, etc. along with some security questions to safeguard your account. This one is an important one for recovering your account in case you forget your password and cannot recover it in any normal way possible.

You have to choose a convenient username and password for your account. Try to be a little imaginative here for selecting your name- as this is the perfect identification for all in near future, as you will find many users opting for the same name and the conflict will force you to take other options for your username here.

Passwords must be alphanumeric in nature and must be robust enough for security purposes.

Privacy is an important factor and Microsoft takes good care of your account security and privacy and gives you a secured code option for recovering your account.

After you fill up your form click on the sign-up button as the last step for submitting your information.

For final submission, you have to click on the ‘sign up’ for you to get an email in your inbox. This would surely help your mail to reach the desired inbox.

After you confirm that email, you get access inside your account from where you can manage your email, OneDrive, and other Microsoft facilities and apps like Office online and all.

There is an option also for you to get signed in by default, by saving your password, through the Keep Me signed in option on the interface.

The most important and mandatory part while formulating an account is security and safety — one must check all probable details about securing the Hotmail account. If you are very new while creating such an account you must check in with experts who can well play a part who can help you to solve issues if anything persists.
How to send an Email Invoice for your business?
By: Cube Pay
Tags: Payment, Email Invoicing, Billing, Email, Business

Visit merchant.cpay.digital and log in with your credentials, if you already have an existing account in Cpay. If you are new to Cpay, sign up with the platform. It includes verification of your mobile number. Store your seed phrase generated in a secured place as it is highly confidential. Anyone with your phrase can decrypt your wallet and get access to your digital assets.

login for Cpay merchant wallet

Step 1:

Enter the registered email, and password to log in to your account.

Step 2 :

Once you logged in to your account, click “Payment Tools” on the left column. You can see three payment receiving options.

Step 3 :

Email invoicing

On entering the email invoicing section, you will see something like this. Click “create new invoice” to send an invoice to your client.

Step 4 :

sending email invoice

Add the email address of your buyer to which you intend to send the invoice. Also, add the bill details to help your buyer get a clear insight into the bill. Enter the number of products, and the price of each product to append them to the invoice. Now click “Send Invoice” on the top right corner of the page.

Step 5 :

Invoice sent successfully

Now your invoice is sent to your buyer. You can view all your invoices or send another invoice from this page.

Invoice sent to the buyer

Your client or customer will receive your invoice exactly in this format. He/she can pay the bill by clicking the “Pay Now” option in the invoice, without having to reach out to any portal.
Email address verify and check emails online
By: Aruna Adoor
Tags: Email, Verification, Address, Services

Melissa’s email address verification service validates in real-time to confirm they are valid, formatted and really exist to improve email deliverability.

Ping each email in real time to ensure it is active and can receive mail to ensure a successful campaign

Improve deliverability by correcting typos and illegal characters that lead to high bounce rates
7 Simple Tips To Write a Perfect Email ( Improve e-mail Conversion rate by 19% )
By: Guide To The Best Lifestyle
Tags: Emaillistbuilding, Email

We all know that e-mail is a powerful marketing tool.



And it only helps in business branding and awareness but also improve your business profits and sales.



Writing and crafting a persuading and attractive email is an art, and it’s not easy.



Crafting the email to persuade your clients and customers not only to open the mail and read. But persuade and attract them to your page, call-to-action, and sales pages, is a skill. And we can improve it with proper practice and focus.



Mastering the skill of e-mail writing and crafting will not only improve your e-mail conversion rate but also will improve your sales and profits.



In this post, I am going to share a list of 7 tips and ways to improve your email writing skills. By practicing these 7 tips e-mails tips, you can improve your e-mail conversion rate by 19%.

7 Simple Tips To Write a Perfect Email

1. Attention Grabbing Subject Line

An attention-grabbing subject line is one that hits the need, demand, and want of the audience and a client.



Craft the subject line that will important for your audience, not your business or products.



Never try to sell anything in the subject line of your e-mail. But try to use powerful emotional and changing words that will persuade the customer to action and to open the email to read.



For example;



Selling Subject line; This product will change your life.



Persuading Subject line; You can change your life or so you want to change your life?



These kinds of subject lines are attention grab
3 steps to build a killer brand for your business
By: Midhun Areeckal
Tags: Startup Strategy, Startup, Branding, Business, Brand Strategy

A brand is a perception someone has in their mind about you as a business. And brand building is a deliberate and skillful task of applying various techniques to control someone’s perception of yours. Understanding these aspects gives us an idea of how to approach building a killer brand for your business.

There are several strategies to make a stand-alone brand for your business but, we have sorted out three effective methods you could implement easily and with much confidence that it would help you to build that killer brand.

Here are three methods you could use to create it.

Focus On Single Brand

Yeah! As a startup, it’s crucial for you to control and spend your resources, so to make things easy, you should be focusing on building a single brand for your business. It’s easy to bring up new fascinating names for each of your products and services but, bringing them all together into one single brand name is how you make your brand highlight.

For example, Imagine asking a CIO of a firm which server they’re using for their operations; he would answer either “dell” or maybe “Amazon” but, he wouldn’t be going into specifically mentioning which exact server they are using; it’s because the brand defines everything.

Develop Visual Identity

A visual element of any brand is sometimes mistaken for the entire brand. But, yeah! for a certain extent, our visual identity acts as the primary recognizing factor for a brand.

A brand’s visual elements have a good amount of influence on people, even if sometimes when the products are completely unusable. For example, take the case of prominent auto brands like Benz or BMW; their logo alone can make people attractive for purchasing the products.

In such a way, every brand should be keen on developing a visual identity for their overall market presence as it could be an influential element for the entire brand value.

Show Up With Value

Now you have created a brand and created a visual identity with an amazing customer base. But, as time goes on, creating value should be your primary focus for sustaining the brand for generations to come.

Imagine renowned brands like Uber or Microsoft brings in products or services which are not creating any value to the customers. Maybe few would purchase it in the sense of having brand loyalty, but when they regularly come up with such services or products, people start to search for alternatives.

One of the significant steps for building a killer brand is always bringing up value for your customers and making sure they’re satisfied with them.

Conclusion

It’s not an overnight task to build a strong brand but, with combined effort and customer satisfaction, you could build a strong brand for any product or service you’re offering. It’s your business, and you are the boss, now it’s your choice to grow it to the maximum potential. Make sure you apply the steps while building your brand and see the results.
10 Ways Design Impacts Business Success
By: Design Studio
Tags: Customer Engagement, Customer Experience, Design Thinking, Business Strategy, Brand Strategy

Ever wondered why some companies spend a lot of time, effort and money on brand designers, UX/UI designers and on designers who handle all the marketing stuff? Basically, they put in a lot of their hard-earned money into different categories of designers alone.

Why is that?

Design matters a lot in how a brand can influence its target audience. Its impact is so strong that it has the ability to make or mar a business. So, it is these brands that understand the value of design in the journey of a business that make the frontline. And the rest? Well, here’s to them and to all the would-be brand owners:

We discuss here 10 of the several important ways in which design can influence businesses. While the term ‘design’ covers a whole galaxy of fields, let’s focus on the branch which our team at Design Studio is expert at: UX/UI design.
5 Examples of Brands Using Tribal Marketing
By: Alexander Boswell
Tags: Tribalism, Marketing Strategies, Branding, Marketing, Brand Strategy

5 Examples of Brands Using Tribal Marketing

Photo by Jairph on Unsplash

It’s 2012, and Felix Baumgartner sits in his capsule being lifted into the stratosphere by what looks like a hot air balloon. Taking a deep breath, he opens the capsule door, and through his Red Bull-emblazoned astronaut suit helmet, he sees what very few people in the world get to see — the Earth from the edge of space.

“I know the whole world is watching now.” He salutes. “I’m going home now.”

A few tentative steps and a lean forward later, he becomes the first skydiver to break the speed of sound, jumping from 24 miles above the rest of us.

The video on YouTube has since garnered tens of millions of views, and at the time, it also got a lot of hype for the Red Bull brand. It’s a great example of tribal marketing, but why? And what can other marketers learn from it?
How Smart Brands Will Act in 2021
By: Liana Buenaventura
Tags: Marketing Strategies, Brand Strategy, 2021, Marketing, Covid 19

3. They’ll bring their purpose to life

2020 has made customers more mindful of their purchase decisions. They are observing (sometimes not so quietly) how brands have responded to the year's events, often changing their buying preferences because of said response.

In a Deloitte survey of 2,447 global consumers, 79% recall certain brands responding to Covid-19 by helping their customers, workforces, and communities. During an Advertising Week Panel (aptly named “The Shit Show”), and in their ensuing Q4: Where Do We Go From Here report, McKinney found that 63% of consumers are trying to shop locally to support small businesses. And, in a BCG study on Environmental Awareness, 70% of survey participants said they were “more aware now than before the pandemic that human activity threatens the climate and that degradation of the environment, in turn, threatens humans.”

What this means for smart brands

Purpose will come to life in 2021, moving from a theoretical concept about why a brand sells its products or services to something tangible.

Instead of trying to help the whole world (as many generic brand purposes state), smart brands will look for smaller, more accessible ways to do good.

People will remember brands for their acts of good in a time of crisis, particularly if done with true heart and generosity. This could take the form of donating to food banks, providing free products for medical personnel, or continuing to pay employees while the company’s doors are closed. — Janet Balis, HBR

Smart brands will embrace the theme of “acts, not ads” as they seek to not only create positive change — but be held accountable for it too. Take the Mars Compass, for example:

“…The concept urges leaders at the company to deliver strong financial performance and quality growth, while acting as a trusted partner in society with a positive social impact. Executive performance is measured against these criteria.” — Acts, not ads: Mars explains how it’s navigating purpose in 2020

2021 will see consistent displays of action over words for smart brands. They know that to maintain trust and respect, they can’t just pick and choose when they will live their purpose — they must live it innately and intuitively each and every day.
​​Design X Design: Advice for New Designers
By: Skyler Rodriguez
Tags: Pinterest, Design, Design Education, UX, Brand Strategy

This is an installment of our blog’s recurring series, Design x design. Members of the Pinterest design team — designers, writers, researchers and more! — will discuss their backgrounds, hopes, dreams and hot takes on line spacing. For our second installment, Skyler Rodriguez (designer, creators) interviews Tim Belonax(Creative director for brand).

Follow along to find out what Tim is up to as a creative director at Pinterest and the journey it took to find his design niche.

Skyler

First off, thank you for being here.

I want to get into a little bit about your design journey. What made you get into design?

Tim

I drew as a little kid. I’d illustrate the bedtime stories my parents told me, making them into little books. Once I was old enough to go to school, I would find any reason to draw. If it was a science project that needed a cover, I would draw it.

At 16, my dad knew somebody that knew somebody that got us in for a little studio tour at Pixar in Point Richmond. I was lucky: It was eye opening, because this person was drawing for a living and they were supporting a family. My dad is very business-oriented.

A book Tim illustrated and wrote at 9 years old

Skyler

I can relate.

That sounds like the way things tend to go when you’re really into art as a kid, then someone helps forward the journey.

So, what led you to working at Pinterest?

Tim

I got into tech, working at Facebook, and was at the nut house. I had a standing monthly coffee day with the Pinterest creative director at the time because we’d worked together at Facebook. She was describing a role to me, and I thought, “Oh, that sounds like me.”

Pinterest said they wanted people with a lot of interests but not enough time in the day to explore them. That’s me! The rest is the rest.
My CU Engineering 2020 Social Media Reflection (and Playbook) for 2021
By: Austin Braun
Tags: Higher Ed Marketing, Higher Ed, Social Media, Branding, Brand Strategy

On 25% Ad-Hoc Publication:

For ad-hoc publication, content pieces like:

“engineering”, ironic replies with others in Higher Ed, getting real on Reddit, and appropriately edgy replies humanize and personify our brand, furthering our ability to “speak the language” of our audience — a critical pillar of community building.

We do this because:

According to AdRoll, “Community is essential to the way people live — and that applies to the digital world, too. During the COVID-19 pandemic, the meaning of community shifted as lockdowns and social distancing became the norm. Suddenly, online communities are a center of daily life.”

Which result in:

Camaraderie. Nearly every day, an ever-growing ​number of students play into the “engineering” meme. I optimize each post (targeted at students) to induce their engagement in mutually shared camaraderie. Here’s a recent example in the comments of this Instagram post.

The social media manager has ​a significant ability to influence the community, so long as the social media manager can understand the tone, bravado, and sentiment of their community.

In the “engineering” case, I learned the audience wants to be a part of the community building as it happens. It gives them (and me, honestly) a sense of purpose and community which we now know is as important as ever. Gen-Z especially is prone to engage due to the value they give to ‘official’ engagement as digital natives.

Seriously — this article from 2017 captures today’s 2020 digital environment perfectly. ​
Reflections on the Lessons of 2020
By: B The Change
Tags: 2020, Stakeholder Capitalism, B Corp, Business Strategy, Brand Strategy

Delivered (usually) on Fridays, B The Change Weekly delivers the most important and most relevant stories about people using business as a force for good. The newsletter features a weekly note from the B The Change team alongside insight and context on the stories we share here on Medium. Below is our latest roundup. To receive these insights directly in your inbox, sign up for B The Change Weekly today. Now on to the good stuff:

Throughout 2020, the Certified B Corporation community demonstrated the power of collaboration and innovation — drawing strength and support from each other while physically separated by the COVID-19 pandemic.

As we wrap up a year that many would like to leave behind, we take with us the lessons and connections we’ve made as well as the disappointments and missteps. Together we head into 2021 with gratitude, resilience, and a renewed commitment in our interdependent work toward an economy that works for all.

PS — We’re taking a break to pause and refresh. Look for the next B The Change Weekly in 2021!

Meeting the Moments of 2020 with Resilience and Gratitude

In honoring all that B Corp leaders have been through in 2020 — working separately to keep businesses afloat, adjusting to shifting supply and demand, protecting frontline workers, and more — the recent B in Community gathering for B Corps in the U.S. and Canada offered the community a time to reflect and regroup before the calendar turns to 2021. Feel the love with this recap article that highlights how B Corps stepped up to meet this year’s challenges.

Recognizing the Bright Examples of Leadership This Year

A year of rapid change and shifting circumstances required business leaders to adapt — pivoting business models, restructuring office policies, providing anti-racism training — while supporting their stakeholders. B Lab U.S. & Canada recently recognized this year’s recipients of its annual community awards, which honor the people and companies that have gone above and beyond to make a positive difference.

Creating an Enduring Connection with Customers

The B Local PDX and B Lab U.S. & Canada communities have served as a shining light in a year of change for Anna Madill and the rest of the team at B Corp Avenue. On B The Change, Madill explains why the more than 3,600 B Corps around the world are living the brand promise of the future: staying accountable to their values, walking the talk through their actions, and committing to purpose-driven impact every day.

Stay in the Know

Here’s your chance to catch up on recent articles:
Brand Platform vs Comms Campaign
By: The Framework Bank
Tags: Creative Strategy, Marketing, Brand Strategy

Source: JWT Planning

Things can get muddled when defining a brand platform and a campaign idea, leaving even the most seasoned marketers asking what’s the difference between the two? This framework is a brutally simple way to show that brand platforms operate at the marketing level, providing the vision, while the campaign is where marketing ideas come to life as comms.
Psychology of Brand Naming
Tags: Psychology, Human Behavior, Branding, Behavioral Economics, Brand Strategy

Subtly Influence Human Decisions with your brand name’s vowel sounds.

Samantha was all set to launch her Fintech startup. Her brand was to evoke reliability, innovation and experimentation. But she was stuck at one crucial step in fully launching her startup. ‘What should she call her brand?’ She did not want something too serious sounding and yet she wanted the brand name to be taken seriously. After some careful brainstorming, she came up with a few options and was about to settle with Fintechoo when her branding consultant stepped in. The consultant suggested Fintechie.

Now, what do you think was wrong with the name Fintechoo? Being in the midst of the startup frenzy, Samantha missed the obvious; the obvious understanding that Fintechoo ‘sounds’ less serious than Fintechie. But why is it that the sound “oo” implies less professionalism or some might even say frivolity than the sound “ee”?

There is an inherent relationship between sounds and meanings that is called by scientists as Phonetic Symbolism [1]. This study classifies vowels as back vowels and front vowels. While the back vowel sounds (like “oo”) typically communicate notions of dullness, darkness and being large, the front vowel sounds (like “ee”) are known to imply sharpness, brightness and being small. Think of, for instance, the brand name IKEA. The “aa” pronunciation at the end insinuates qualities like large, broad and strong. Whereas think of the brand name Nike. The “i” and “ee” pronunciations project agility and lightness, quite apt for selling sportswear and sports shoes.

Similar to implying personalities like professional and frivolous, and qualities like thick and thin, vowels also imply a sense of distance. Back vowels evoke abstract, high-level construal or something far away. And front vowels elicit concrete, low-level construal or something near. Think Tumblr for something abstract and far away and Visa for something concrete and near.

Now that we have understood phonetic symbolism and brand names, dear reader, please help me pick my brand name based on whatever sounds right to you -

What should I call my creamy ice cream shop? — Frish or Frosh

What should I call my waterpark? — Splish or Splash

What should I call my bell shop with the largest bells in town? — Ding or Dong

What should I call my petite little baby boy? — Mike or Gabon

Sorry, I am joking about the last one but do share your answers in the comments below. While these questions have been posted in jovial spirit, the 1st question about the ice cream names was actually part of an experiment conducted by Journal of Consumer Research (Vol 31, June 2004) [2] Professors of Marketing, Eric Yorkston and Geeta Menon. This research ended with the children picking the name Frosh for creamy ice cream rather than calling it Frish. Hopefully, that is what you picked as well!
Branding your Work
By: Nomad Endeavors
Tags: Workflow, Marketing Strategies, Branding, Marketing, Brand Strategy

Sep 1, 2020

Written By MJ Renner

Photo by Patrik Michalicka on Unsplash

Developing a personal brand at a professional level has more depth to it that many realize. It is often built around how people might perceive someone and their work based on what they know or what they have heard. What comes up less commonly in conversations around branding is the control we all have over the ways we want people to see or define us.

It is important to know that we have the unique ability to shape the perception others have of us but in order to do so, there must be an intentional effort made to create a cohesive brand that people can understand and want to be involved with.

What are your core values?

Asking yourself how you define the work you do and who you are at your core helps to establish the things you might want people to take away from interactions with you. Do you consider yourself to be authentic and compassionate, direct and efficient, or maybe collaborative and enthusiastic?

This isn’t to say you cannot have a combination of all of those elements in who you are but narrowing down the focus to a couple key concepts or characteristics will make it easier to define what is important to you and what other people should take away from this.

What do you do?

Just like an elevator pitch, where you are trying to convince the person you are talking to that you are a good hire or worth talking to more, your presentation of your services and self should be brief. Anyone who has something to offer should develop a concise way to present that information because people can always ask more questions later but they won’t feel inclined to if you’ve lost their interest.

Why is your work unique?

Making strategic career moves to strengthen your brand can be difficult work but if you don’t define what you are doing and what you are presenting, others have the opportunity to do it for you. Take the time to internally develop a schema for how you want to be viewed as a professional and learn how to implement this for coworkers, potential customers, and others.

Setting Yourself Apart

Whether you work within an organization or are freelancing for others, there are ways to distinguish who you are from the rest of the pack. This includes how you present yourself during office meetings, the types of ideas you might share, and the innovations you have to offer in the context of a team. At an individual level, building a strong relationship with a client, presenting yourself in ways that align with your values, and creating strong final products will allow you to stand out in positive ways.
’Tis A Magical Season
By: Julian Aldridge
Tags: Ideas, Challenger Brand, Marketing, Advertising, Brand Strategy

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