READ ME NOW! For better headlines.
By: Dennis Seda
Tags: Copywriting Services, Copywriting, Marketing Strategies, Headlines, Copywriting Tips

A great headline can make or break my copy. The headline is going to contain the promise of the copy. It is going to contain the big idea that is going to draw in the reader and inspire them to read.

No other component of the copy is as important as this. Because if I cannot get the target audience to read the headline. I have already failed.

So if you want your headlines to target the correct audience. You better read on.

Now it is time for a story.

In my youth, I used to chase a lot of girls. And I mean a lot. I don’t remember the exact count but, I can say it is in the thousands.

When I was first romancing women, the advice I got was unhelpful. People would tell me, “Just say hello.”.

I would and then I would be stuck with a woman just staring at me, wondering what I was going to say next. Or worse.

She was probably wondering how long this was going to take? So stressful. For me, not for her.

As time went on through trial and error I learned. I began to realize that just saying hello was not enough.

Just as you might have thought that if I just write the ads, the customers will show up. Like magic. However, the ads were printed, posted, and displayed and you waited. You waited, until your eyes hurt.

Then, you realized. “I think we might have a problem.” “This marketing thing is not as easy as I thought.” “Oh crap.”

Stop reading if I am wrong.

Well I hope I am not wrong because I want to help you.

Allow me to introduce myself.

My name is Dennis Seda. I am a self-help copywriter helping public speakers, mentors, and life coaches advertise and market themselves.

I have been learning advertising and marketing for the last 3 years. I have also trained under Josh T. Boswell and Sandy Franks.

So I know how to make a headline pop and sizzle.

Self help and personal development is very near and dear to my heart. In fact, if it had not been for self help and personal development I know I would not have had the opportunity to meet my beautiful girlfriend, Liana.

All of those interactions over the years with women gave me the confidence to be my best self with Liana.

Let me get back to you and your customers.

If you can’t get their attention at the headline you’ve already failed. It is that simple. There is no secret ingredient.

The cliche example is your customers are the people driving by your sign on the highway. He or she is driving at 70 mph listening to music. You want the words on your ad to trigger a response that gets his or her attention.

As a result, you want to spend as much time on the headline as possible. If you can get the headline right. You dramatically increase your chances of a prospect reading your copy.

Below is a set of simple criteria to help you write better headlines.

Use the 6 U’s

1. Urgent — ask yourself do I need to do this now or never? If the answer is never, keep working.

If we have all the time in the world to respond. Then we will take the path of least resistance which means no sale for you.

2. Useful — Ask yourself if the reader can get something from this? And I know this is not helpful enough.

If it is a topic I care about you have my attention. You understand my problems and you might have a solution.

3. Ultra-specific — Does the reader feel like I am talking to him or her? If the answer is yes then I am on the right track.

You want your marketing to be like an arrow, and it hits your prospect in the heart every time he or she sees it.

4. Unique — Does the headline catch the eye of the passerby? If the answer is yes then I am on my way.

If I read it and I think, “Oh, that sounds interesting.” Interesting, keeps people’s eyes on your ad.

5. Ultra-Relevant — Does the reader care? If the reader does not care they won’t read on and they won’t buy.

6. Ultra-Curious — Simply put does the reader want to know more? Then I have targeted my copy towards the right buyer.

So, what’s next?

Well if you enjoy this content go ahead and connect with me on LinkedIn: http://linkedin.com/in/dennis-seda-3b988317