Copywriting — The language for sales
By: John Ayitiah
Tags: Article Writing, SEO, Marketing, Copywriting, Copywriting Services

Is your website getting the outcomes you’re looking for? What number of guests stay, and what number of those that stay take action; like subscribe to your mailing list or buy what it is you might be selling.

You are hoping they can get on your list, or, better yet, buy something. Instead, many of them get on your site only to walk away, never to be seen again. What do you have to do?

Improve your website writing? Or set up special sales pages with strong marketing writing, also known as copywriting.

What Is Copywriting?

Copywriting is a method of writing persuasive marketing and promotional materials that inspires people to take some type of action, such as buy something, click on a link, contribute to a cause, or organize a consultation.

Some of the different types of copywriting includes but not limited to

· Sales Letters

· Website Content Writing

· Opt-in Pages

· Lead Magnets

· Email Marketing Writing

A sales letter can best be described as a marketing tool that promotes a product or service. The goal is very simple; to convince the reader to buy what is offered. To be successful in this area, the scope must explain a specific advantage that the reader would obtain from making a purchase, such as a problem resolved or a need met.

You should be familiar with what your sales letter aims to promote and the people you expect to reach before you begin. This will take a little analysis and some brainstorming, bear in mind that a great amount of planning and adequate preparation will bring you success.

Website content writing is creating content for websites and blogs. This is a very common area as there are millions of websites on the internet today.

Without understanding why you are writing it, you cannot write good content for a website. Does the material on the website sell a product? Is it supposed to draw new customers? Is it creating traffic to endorse sponsorships and advertising? When you know the main purpose of the content of the website you make, you will be better prepared to write a copy that will help achieve that objective. The most important thing about website content writing is knowing your audience.

An opt-in page is a page built with the aid of a lead magnet to turn users into subscribers. To inspire more people to share personal data with them, advertisers use this technique. Insights gained from that data enable marketers to connect to their audience with quality and personalized email campaigns.

Opt-in pages are industry-specific and brand-specific. Each business provides a different kind of value, needs different kinds of data in return for that value, and uses different types of communication. For any business objective it is quite important to optimize the opt-in pages and to include these three key factors:

· create value

· add lead form

· and add a CTA

A lead magnet offers an incentive in return for your email address or other contact information to prospective buyers. A lead magnet is a form of marketing that makes both parties happy. Lead magnets typically offer digital content such as a free PDF, journal, eBook, white paper, video, etc. to visitors on the website in exchange for their contact information.

Email marketing involves using e-mail to advertise goods or services when building relationships with potential buyers or customers. Instead of the postal service, it is direct mail online. This is one of the most common ways of digital marketing.

Email marketing helps you to connect in real-time with your clients and leads, unlike other marketing platforms such as billboard advertising, posters, or television advertisements. This makes delivering messages to your email subscribers timely. You can quickly and easily remind customers of a promotion or deal that coming to end soon through email marketing and they will receive it in real-time to take advantage.

It might be time for you to look at ways to improve your content writing if your website does not get what you want and the customers you want.

To work on it yourself, you can use the tips above. Or you might obtain some input from an accomplished copywriter.

Do visitors to your website take action and opt-in to your list or purchase your goods or services? If your answer is no, then you might benefit from doing a makeover for the copy or the ads on your site.

I’d be glad to assist you and give you some great pointers to get you better results.

Send me a mail: johnayitiah@gmail.com