Why Is Email Marketing Important? [8 Reasons Why]
By: Martha Nicholson
Tags: Digital Marketing, Email Marketing Software, Email Marketing, Email, Email Marketing Tips

email marketing

Introduction

In the race of marketing strategies and methods, you might think email marketing will fall behind as it is old now. But proving everyone wrong, email marketing is still among the leading positions.

Compared to the expense of email marketing, the ROI is exponentially high. The user of the email is also large. For these reasons, even after inventing so many new strategies, email marketing is still considered one of the best marketing methods.

However, email marketing has to be done in a planned way. Best email marketing software can ease the task of email marketing for a business.

Cost-Effective and Increases ROI

Email marketing is the most cost-effective among digital marketing that provides the highest ROI. In the USA, email marketing is recognized as the most effective marketing strategy.

Through email marketing, you can reach a large number of people at a minimal rate. It is especially useful for startups or smaller businesses. If you are on a budget, you do not have to spend a ton on traditional marketing. You can get a high ROI only by email marketing.

For over a decade, email marketing has been making the highest ROI for marketers. Research has been conducted in email marketing. It shows that for every $1 spent on email marketing, businesses are getting $40 in ROI.

Personalized or Customized Content

Email marketing allows room for personalization or customization. This makes email marketing more effective. When posting on social media or other platforms, you address your audiences as a whole. However, in an email, you can create lists, categorize your clients, and do marketing accordingly.

Targeted and segmented emails can increase 58% of revenue, and segmented campaigns can generate 760% revenue. Targeted and customized emails increase customer engagement by 74%.

You can personalize your emails for your customers depending on their choice, gender, age, etc. Using email marketing tools, you can use their names, which gives the customers a feeling that you care. Research shows that emails with the recipient’s name on the subject line get opened 26% more. They can also check their email at a convenient time.

Building Relationship with Customers

When a customer sees a social media post and sees thousands of likes and comments, they do not feel connected as it is not exclusive to them. They see how many people are responding to that particular post. However, in the case of email marketing, when you send out a personalized email mentioning the recipient’s name, he/she gets more attached to it, and it seems like a one-to-one conversation.

On the other hand, you see your customers’ demographics, who likes what, what is working and what is not; all these makes you aware of your customers. You get to know more about them.

Easy to Measure Results

Knowing whether your digital marketing strategies are working or not, you need to measure your results. For many sectors, it can be challenging, but not for emails. Email marketing gives you accurate results. Precise results let you quickly decide what worked for your business and what did not.

By properly using an email marketing tool, you can see which customers received your email, who opened the email, clicked on the email links, who did the action you asked for, who unsubscribed after getting the email, etc.

All these information help you get better strategies and make improvement on the existing system. After analyzing the report, you can change things or go for a new approach. Some tools also suggest what can be adjusted to improve your email marketing.

Accessibility Through Mobile Devices

Now that almost everyone owns a mobile device, it has become easier to market through email. Whenever people get free time, they check their phones and emails. Mobile users check their emails three times more.

You must make your website mobile responsive and start email marketing if you plan to expand your business. More than 5 billion mobile users are out there, increasing at a rate of 2% each year.

75% of mobile device owners use it for social networking, whereas 91% use their mobile devices to check emails. If you do not consider email marketing for mobile devices, you will lose a significant portion of potential customers.

Action Oriented

Email marketing provides you the opportunity to get your customers to do what you want. In an email, you can redirect them to your website, increase traffic, make them buy things, increase sales, etc.

No matter what, do not turn your email into spam. That might make you lose customers. You need to build a community of your customer through trust. Customers will open up your email and click it if your email is personable and friendly.

Everyone Uses Email

For the last 40 years, email has been the way of communication in the virtual world. So, more people are accustomed to emails compared to other methods of communication or networking platforms.

There is no way someone uses the internet but does not have an email account. Most people have an email that they access, no matter what type of device they use, whether desktop, laptop, or mobile devices. 91% of people use emails who have access to the internet.

Affordability of Email Marketing

Email marketing is probably the lowest cost marketing strategy. It takes significantly less to reach a broad audience. You will be surprised how cheap email marketing is; it takes a fraction of a cent to send out an email.

If you own a small business and have a limited budget, email marketing can be the best marketing move for you. Sending out emails is so cheap that email marketing services or tools provide this service for free for thousands of emails.

However, you need to invest in making the emails attractive enough for your potential clients to open them and click them. You must spend some time planning, scheduling, drafting, writing, designing, etc., for the emails.

Conclusion

Email marketing is the most convenient way of marketing for small businesses or organizations. You are new to the marketing game and do not know where to start; you should start with email marketing.

Now that you know the importance and accessibility of email marketing, you can easily decide how to implement email marketing. You can always knock on the door of a digital marketing agency to help you out.