Web Design Differentiates Between Consumer And Your Competitors
By: Tapasweeni Mohanty
Tags: Web Development, Web Design, Web Design Company, Website Development, Website Design

In search engine optimization, there are two types of differentiators: links and content. Links tell you what’s important; content gives you all the info you need, and tells you more. People and consumers are usually seen as one-by-one. They focus on the most relevant information at the bottom of the screen, go back to the search engine results and up, Cross plate pages have to scroll down above the fold. In a related way, there’s a page of links instead of one page of content. This type of design is mostly optimized by ads on the page, though always important content is also present. One of the best tools to use in designing the content of your page is the design of your page.

If you read any design review or info books for that matter, you’ll find many designers go to great lengths to be friendly to pretty much every search engine, but they end up with substandard web sites. Why? Because they try to optimize for every engine possible. While this is important to bring in traffic, it is probably not how you want to build a business. Search engines are looking to do one thing, and one thing only. When it’s done correctly, it brings in great results to the users. Poor design will let you down, too.

Let’s look at the factors that give web design a difference between consumers and competitors.

1) Social or personal interest: Consumer technology is mostly on social media. If something improves, they are usually focused on what’s in it for them, not necessarily the future for their company. They don’t have the same amount of time to spend on updates or fresh and unique content. They are purchasing products, benefits (like 30 days, free shipping, low prices), brand, fashion and image. This may not be a Big Idea at the moment, but it will become a Big Idea in the future. An effective design tactic can only help your business. If you can make it more engaging, more specific and relevant to what people are interested in spending their money on, you will prosper.

2) Optimization or search engine optimization: A visitor is on a search engines, looking for information. They are not interested in optimizing their web site for a search. When your site is attractive, you have a better chance of delivering that person to the correct page. You should probably concentrate more on making the site user-friendly with flows and titbits of information that are easily digestible, rather than junk. This is really the biggest difference between consumers and competitors.

3) Frames: Frames inhibit navigation. For most, it’s just a fact of life, because you can’t move through a frame that’s bigger than the rest of the page. Isn’t it so much more important that they can find a menu, and move away from the anchor text that actually drew them there in the first place? When it comes to their eyes, frames are a no-no. They also make it difficult for the search engines to follow a link (users don’t like to run from link to link wanting you to return to their site). Make sure there are no frames, and make sure that anyone browsing your site has set back at least 5 seconds at a time between visits.

In conclusion, while on one side you want to attract consumers, on the other side you want to attract customers. If a consumer sees a product that compliments one of their interests and makes it easier to find, and easier to purchase, they’ll be your consumer. Make sure the person who visits your site does not run into problems with navigation or your design, because that could be a bounce and even a wasted visit. They just took 20 minutes to figure it out, and you’d bet they’ll visit it again, and again! Make sure you enjoy every visitor to your website. Taking the best consideration for your business is important, and it will benefit you in the long run.