How to build an email list for free and from scratch in 2020
By: Himanshu Shekhar
Tags: Email Marketing, Digital Marketing Agency, Digital Marketing, WordPress, Digital Marketing Tips

Picture from DigitalBug

According to a few biggies in this online industry, having an email list has seen 4300 per cent return on investment for big businesses in the USA. There is no doubt that having an email list in 2020 is extremely important for any type of online business If you don’t know what is an email list and how to create it, stick to end of this article to learn how to build an email list for free.

Why build an email list?

Now those who are in the online market for quite a long time they know the importance of email list but for those who are beginner, remember this, the importance of email lit is far beyond your Instagram follower, Facebook follower or any other social media perse.

People in your email list opted for themselves, which means they are genuinely interested in your product or service.

You can build a strong customer relationship with your subscriber by sending them informational content regularly.

People on your email list are more filtered out meaning they are more interested in your products than those on your Instagram and Facebook.

Your sales conversion rate probability will increases as they are more prone to close a deal.

1. Offer free incentive or value to people in exchange for their email address

If you think it’s just an email and people will give it to you easily, then you are wrong. If getting emails would have been so easy, you would definitely not reading this article and neither I would be creating one.

Everybody wants something in exchange, so you need to either offer them free eBook or free tutorial or something for free relevant to the visitor.

Check some of the email pop-ups images below. (slide right)

If you are wondering how to create such email pop-ups, it fairly easy. There are many email marketing tools providing such features for free.

Visit this: How to create an email subscription pop-up(Step-by-step)

Listing some of the best Email Marketing tools:

Using the above tools and making the best use of them will help you to build an email list for free.

2. Create an attractive landing page/funnel.

Building a landing page is one of the sure-shot technique for grabbing the email address of your visitors. Also, if you have a well-structured landing page, you can easily convince your subscriber and sell your products or services directly from the landing page itself.

Now to build an attractive yet simple landing page, you can use free and best page builder which is Elementor or nowadays many email marketing tool are providing pre-built landing pages templates which you can just drag and drop and use it on your websites.

Some marketing tools such as GetResponse and AWeber provide one of the best landing page template in the market and that too for FREE. Try it out.

3. Tag and Segment your audience appropriately

Every marketing tool provides a tagging feature which means you can segment your audience according to their subscription.

Picture from DigitalBug

Let’s understand this with an example. Let’ say you have different subscription pop-ups on your website, one is for a Free Course and the other for your daily newsletter subscription. Now in future, you want to send your free course to the people who subscribed for the same. If you don’t have a segmentation, you wouldn’t know whom to send what and this will create confusion.

4. Adding pop-ups to different places of your website using Hello Bar

Once the visitor has landed to your website, you don’t want to miss the opportunity of not having his emails. For that, you have to display simple yet attractive email subscription pop-up at different places of your website.

Now there are may tool out there which help you to create subscription pop-up easily. If you are a newbie and don’t have much idea, just go and use Hello Bar. It has the easiest interface and even a newbie can easily create an email pop-up with few clicks.

If you are a bit experienced, go with Convertful or AWeber as they provide more advance features.

Learn More : Create email pop-up using Convertful

5. Don’t use too much promotional content in your email copy

The main goal to build an email list for free is to increase your sale/conversion and for that, you need to send some promotional emails. But if you write an email which looks like a sales pitch or a promotional email rather than informational, your click-through rate will decrease and the chance of landing your email to spam folder might increase.

So try structuring your email in such a way that it looks like an informational or content filled article and try to implement your sales within it.

Click here to learn more about email writing.

6. Avoid using images and HTML to ensure high inbox delivery

You might have seen many emails which are having images and infographics more than text. Now, this is not a good way to send an email and there is a high chance those email would land up in the spam or promotional folder of visitor account.

But this doesn’t mean that you can’t use it at all. You can use it but don’t overdo it.

Also, try to use plain text as much as possible as it increases the probability of delivering your message directly into the primary folder of your visitors.

7. Conducting free webinars

The webinar has become a new trend or technique to do online business in 2020. Nowadays along with the emails and videos, people have gone one step ahead and started conducting live webinars so that people can join and decide for themselves it’s good for them or not. Now even at the end of the webinar, the host was able to make a sale or not, either way, they have definitely captured the email address of the attendees.

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