From a Global Issue to Personal Pain: How Happ Core Will Improve Emotional Connection
By: Happ Core
Tags: Startup, Happiness, Emotional Ai, Idea, Silicon Valley

In our previous blog post we spoke a lot about how our product can save the world.

“With the world in chaos, are people even thinking about something like this on an individual basis? Many people are caught up in survival mode and even suffering around the globe.”

In order to pull accurate data on our happiness index, our app has to be extremely viral. Otherwise there is no chance to achieve any kind of substantial user retention rates if a trigger of our application doesn’t represent the true pain of a user.

Social Media and Emotional Data

For a long time our strategy was going to be collecting data by sentiment analysis on social platforms such as Twitter, Facebook etc. It is clear that human beings have shared tons of information regarding their emotions on the internet, so it would only be a matter of extracting this data for the purpose of measuring it on our happiness index. However, what we came to realize was that our best bet was to create our own platform due to many pitfalls around mining this data that we will share below:

Collecting data from other resources is not always legal, especially in terms of privacy and concerning further commercial use of information Our potential customers (European banks for instance) legally are not allowed to use data collected from the internet without users consent. Reliance on other platforms is not guaranteed as it makes the process much more fragile when our access can be denied at any time. Recent research shows sentiment analysis on social media doesn’t give us a full picture of one’s emotional state

As we enter the era of modern communications with a focus on virtual — lack of understanding each other increases, and soft skills, which help us to communicate on a human level, are even more important to have.

So we decided that Happ will function as a social emotional interface for human interaction.

Global survival is in need of a tool and metrics to measure social environments, and we didn’t want to miss out on it as our main contribution to the welfare of the society.

But how do we engage people to participate? We believe it should be a very personal approach and motivate people to invite each other because that’s what virality is all about.

Here are the criteria of what that entails. We’ve proceeded with customer development methods and ‘job to be done’ product team sessions. These sessions were very productive and in our findings we have calculated that:

People in general don’t care about the emotional state of others on the other side of the world. they occasionally care about the emotions of those who are in their immediate area, or it may just be curiosity on the location based graph of our app, but it is not clear. But what most users do really care about is the emotional state of their friends and family.

We live in a world where everyone is in a hurry. From the disconnect between family members, such as a mother and her son who is too busy to call her back. When it comes down to it, we don’t always know how our loved ones might be feeling, or that they desire our support in times of need. Emotions can sometimes be a hard thing to discuss.

Happ is the perfect tool to fix those issues — the product can be used by people to keep emotional connection between those they care about.

From this very conclusion we understand that humans are not hopeless and with the right tools we might be able to help humanity have better emotional connection and understanding of each other.

That’s why we decided to accept the challenge of making Happ viral.

Going from personal pain to global survival problems we still could have combined distributed data on the emotional state of people into a real-time happiness index of society with information placed on its curve. This way we could know how people really feel about political, cultural and societal issues.