10 WAYS TO INCREASE YOUR SAAS MARKETING INBOUND ROI
By: Hupport Appointment Scheduling Software
Tags: Saas Marketing, Hupport, SaaS, Inbound Roi, Roi

In our previous article, we briefly mentioned inbound ROI. However, for the purpose of this article, we will be talking extensively on Inbound Return of investment in relation to SAAS marketing.

Briefly, SAAS means software-as-a-service and every service has to be adequately marketed to meet up to its company’s financial expectation and marketing expectation. Apart from inbound marketing, SAAS marketing also engages in Out-bound marketing.

What is marketing?

Marketing are strategies adopted to motivate and attract the customers through active product advertisement.

Marketing can also mean the process by which goods and services move from the manufacturer to the consumers through the concept of the elements of the 4p’s of marketing. This 4p’s are what makes a product known to the masses.

Marketing also means thinking about the business in terms of customer needs and satisfaction. It is also the process of communicating and delivery also exchanging goods & services that are of valuable use to customers; partners and the society at large.

Marketing identifies unfulfilled need in the society and in the life of consumers. The 4p’s in the marketing element are.

PRODUCT: A product can be tangible or an intangible goods or service that makes the fulfillment of a consumer’s needs or want essential. It does not matter the type of product a company manufacture as long as they have a clear idea of what their product entails that would make it look unique in the sight of the consumers.

PRICE: This means that once an agreement of understanding is established then an organization can start making price decisions.

PROMOTION: in order to promote a particular goods or services an organization must be able to pass information to their consumers and differentiate a particular product. Promotion includes advertising, public relations, social media, email marketing and the rest of them.

PLACE: We often hear marketers say that marketing is all about placing the right product, at the right price, right place, and at the right time. The location where a particular goods and services should be done is within an open area whereby consumers would be able to have easy transactions.

What is Inbound Marketing?

Inbound marketing is the process of accessing customers through active content marketing. Also, inbound marketing according to marketing strategist David Meerman Scott is a way of marketers earning their way to the organization’s awareness through paid advertisement.

Inbound marketing is a type of marketing strategy that makes use of tools to that builds its awareness.

Inbound marketing are aware that their products work if it’s well targeted to the right audience and so the need to increase its product awareness is key. In order to improve inbound marketing, various strategies have been adopted.

Inbound marketing is very essential in today’s society, because it gives the consumers the opportunity to know the best and precise product or brand that is good for their consumption, it also gives room forbetter trust and relationship between the organization and consumers.

Below are 10 tools that increases your SAAS marketing inbound ROI

BLOGGING - This has the biggest marketing impact in terms of ROI. Social media is one of the ways companies tend to get all the product awareness. Companies that focus on creating blogs content are most likely to increase their ROI every year because most buyers are prone to spending their time reading contents published by companies and brands that interest them. Blogging in itself is a type of content marketing since it brings in as many leads as possible for business income generation

- This has the biggest marketing impact in terms of ROI. Social media is one of the ways companies tend to get all the product awareness. Companies that focus on creating blogs content are most likely to increase their ROI every year because most buyers are prone to spending their time reading contents published by companies and brands that interest them. Blogging in itself is a type of content marketing since it brings in as many leads as possible for business income generation SOCIAL MEDIA POSTS - If you make Inbound marketing a lifestyle by coming up with different reliable stream of social media marketing such as facebook posts, twitter posts, Instagram posts, LinkedIn posts and posts on YouTube, it would be worth the while. Social media as a whole is well equipped with upgraded digital features that aid global exposure of products and its services to a vast number of people from the different locations. This way, a sporadic awareness is created at different places all over the world.The consistent use of this form of inbound marketing would make the cost of your sales lead drop drastically.

- If you make Inbound marketing a lifestyle by coming up with different reliable stream of social media marketing such as facebook posts, twitter posts, Instagram posts, LinkedIn posts and posts on YouTube, it would be worth the while. Social media as a whole is well equipped with upgraded digital features that aid global exposure of products and its services to a vast number of people from the different locations. This way, a sporadic awareness is created at different places all over the world.The consistent use of this form of inbound marketing would make the cost of your sales lead drop drastically. LEAD NUTURING- This is the process of developing a relationship with buyers at every stage of a sale. It helps marketing at the same time communication between the buyers and the organization whereby efforts on listening to the needs of every user and prospects and providing information and answers won’t be void.

Leads can be nurtured through

Use of e-mails - By consistently sending e-mails right from the awareness of the product to a formal registration on the products, e-mails are sent to welcome users and clients to the organization with a brief information on services offered and subsequent steps to take to having a friendly user experience.

- By consistently sending e-mails right from the awareness of the product to a formal registration on the products, e-mails are sent to welcome users and clients to the organization with a brief information on services offered and subsequent steps to take to having a friendly user experience. Quick Surveys - These are given periodically, probably at the end of every session or phase. That way there is a collective appraisal of information from different users which are collated to get their various experiences on the product. With these surveys, solutions are preferred to solving their problems .

- These are given periodically, probably at the end of every session or phase. That way there is a collective appraisal of information from different users which are collated to get their various experiences on the product. With these surveys, solutions are preferred to solving their problems . Cold Calls for Lead Generation - With well placed customer service relationship officers who are well trained on service delivery, marketing increase is sure. These representatives make constant efforts to keep registered users both active and inactive engaged with the product features. Through regular engagement, inactive customers would be well informed on the products services and benefits attached. This way, active use of the products services are in view.

- With well placed customer service relationship officers who are well trained on service delivery, marketing increase is sure. These representatives make constant efforts to keep registered users both active and inactive engaged with the product features. Through regular engagement, inactive customers would be well informed on the products services and benefits attached. This way, active use of the products services are in view. CONSTANT FEEDBACKS - This is a great way to increase inbound marketing for closing a deal over a session or an event. Once you’ve made your customers hear about your business or brand, it is imperative you find out their response or reaction at the end of their purchase.This can be made possible through the use of e-mails and quick short surveys.

- This is a great way to increase inbound marketing for closing a deal over a session or an event. Once you’ve made your customers hear about your business or brand, it is imperative you find out their response or reaction at the end of their purchase.This can be made possible through the use of e-mails and quick short surveys. USE OF ARTICLES -customers are known to be avid readers of articles relating to their products of choice and as such, inbound marketers consistently make releases of their product features and products through articles on their blog site. With the knowledge offered, customers are bound to take appropriate steps to purchasing products.

-customers are known to be avid readers of articles relating to their products of choice and as such, inbound marketers consistently make releases of their product features and products through articles on their blog site. With the knowledge offered, customers are bound to take appropriate steps to purchasing products. BRANDING - Branding involves creating unique names and images for products. The concept behind branding is to establish an impression on the product and its corresponding services that way customers are able to discern product type. Branding is a marketing strategy used to increase returns on investment.Through branding, products awareness is increased and lead generations are also increased.

- Branding involves creating unique names and images for products. The concept behind branding is to establish an impression on the product and its corresponding services that way customers are able to discern product type. Branding is a marketing strategy used to increase returns on investment.Through branding, products awareness is increased and lead generations are also increased. SEO - SEO also known as search engine optimization is a process of ensuring a product is visible. The increase in search engine optimization technique as a tool of inbound marketing adequately makes the product more known. This visibility is made obvious through search engines like binge, Google and the likes. Through the use of SEO’s product concept are well structured and converted to marketable products. IT firms offering SAAS services make search engines friendly by building needed links to adequately locate the product and drive massive awareness in the process.

- SEO also known as search engine optimization is a process of ensuring a product is visible. The increase in search engine optimization technique as a tool of inbound marketing adequately makes the product more known. This visibility is made obvious through search engines like binge, Google and the likes. Through the use of SEO’s product concept are well structured and converted to marketable products. IT firms offering make search engines friendly by building needed links to adequately locate the product and drive massive awareness in the process. E-MAIL POP-UPS - Through e-mail pop ups notification, products awareness are created also it’s a sure way of amassing a large number of e-mails. Through this means, it is easy for the IT firm to actively market its products to these mails thereby creating room for new users who would register on the products service portal and engage in the service it offers.

- Through e-mail pop ups notification, products awareness are created also it’s a sure way of amassing a large number of e-mails. Through this means, it is easy for the IT firm to actively market its products to these mails thereby creating room for new users who would register on the products service portal and engage in the service it offers. SOCIAL MEDIA OPTIMIZATION - Inbound marketers make use of trusted search engine by use of digital techniques and strategies in promoting brand awareness. Products are publicized and marketed through publications, and sharing of product links. Different social media channels are used to market products that way products are able to connect to users and investors whereby adequate awareness is created and the right online contents such as blogs and articles and product specifications are well highlighted.

- Inbound marketers make use of trusted search engine by use of digital techniques and strategies in promoting brand awareness. Products are publicized and marketed through publications, and sharing of product links. Different social media channels are used to market products that way products are able to connect to users and investors whereby adequate awareness is created and the right online contents such as blogs and articles and product specifications are well highlighted. TARGETED AUDIENCE- A very important key thread in getting massive returns on investment is by knowing your audience. It’s imperative to know your customers, observe their needs, and understand them. Your targeted customers are your prospect buyers who have the same interests and problems about service rendered. Also this invariably will reduce the cost of customer acquisition and maximize results.

Conclusively, inbound marketing is a strategy that utilizes many forms of marketing strategies by creating awareness through various pull marketing strategies through the use of blogs, search engine optimization, social media marketing and much more. The 4p’s in the elements of marketing is also essential to the increase in inbound marketing in ROI, the 4p;s helps the organization to know what and when their goods and services are needed for consumption .it also help to generate more ideas about inbound marketing, also it helps the ROI to improve on their marketing strategy in order to be on top.