What is Customer Relationship Management?
By: Jaynifer Smith
Tags: Support, DevOps, Project Support, Salesforce, Consulting

The biggest challenge for a small business (SMB) that has just started its operations is ‘growth’. Now growth has different meanings for different organizations but for SMBs, it is more exposure, more clients & employees and definitely more revenue. While this process of growth evolves into something better, something more profitable, another challenge that pops up is streamlining your business activities!

To ease up your internal streamlining of business, you need a dedicated and systematic software that can help you organise. That’s when CRM comes into the picture.

But you must have already known that. In this fast facing world, it’s kind of impossible to ignore such life changing tools and softwares. But you wouldn’t necessarily be aware of the benefits one can avail through CRMs. Let’s acknowledge you about that now!

What are the top benefits of CRM?

1. Contacts management of organization.

As the name CRM (customer relationship management) suggests, it is best used for managing your contacts; your clients. With the expansion of your customer base, you’ll need a system to organize your data in a way that’s most beneficial to you.

2. Sales metrics

Debatably the best use of CRM is tracking your sales growth. What’s an ideal method for managing your sales pipeline? To have an overview of sales performance via various metrics such as meetings scheduled, calls made and deals closed. Well, this is what CRM precisely does.

3. Customer segmentation

What ensures your growth as a small business? It is the manner in which your categories your potential customers. No customers equal to no business, as simple as that! Segmentation is very useful for breaking down potential customers into different groups based on location, deal pricing, requirements of the customer and many more. This gives your sales team more focus and you, well more revenues.

What should you look for in a CRM software?

By now you must have a pretty good picture of what a customer relationship management or CRM software is and you must be excited to get one for your own small business, since it produces such great results. But we would suggest you to get some professional consulting before you choose any software. There are a few things of note that you should consider before selecting your very first CRM software, hear us out and know for yourself.

1. Budget

If you’re a small business, you wouldn’t want to drain your resources or pay a hefty amount for your management software. You should carefully choose a software that suits your requirements and is cost efficient also.

2. Easy to learn

Remember you want to ease up your operations and not add to it. Most small businesses don’t have time for complex software. Choose a CRM that doesn’t need an IT or CRM expert to manage.

3. Integrates well with other tools

Choose a software that integrates with other tools and gives you better results.

4. Customer support

Choose a software that has customer support for your services so that you don’t have to wait for hours before you acknowledge a problem and solve it.

Now that you know more about the ‘mantra’ of your business growth and probably want a customer relationship management (CRM) software specifically made as per your requirements, you’ll need some professional consulting about it and who can provide you more better consulting about CRMs and DevOps than those who told you about it? Connect with us, place your queries and we shall answer them all for you.