Designing a Logo? Don’t Forget To Include These…
By: Flora Fountain
Tags: Branding Design, Logo Design, Logo Designing Services, Branding, Ahmedabad

So you want to make your customers sit up and take notice, maybe do a little dance of joy and discovery too? So you want to let them know your brand’s story, how different it is from all the competition out there? After all, in the 90s, there were lover boys and then there was Shakhrukh aka Rahul.

Enter BRAND LOGO

And just like in the movies, brand love does happen at first sight. And logos, being the metaphorical face of a brand, are often carriers of the brand’s first impression for new and future audiences. Logos are also a great way to distinguish your brand from other companies with similar products. So let’s dig a little deeper with the experts from one of Ahmedabad’s best-known logo design and branding agencies to find out all that a logo can be and should be…

Brand or pictorial mark

Made up of a graphic symbol or icon which represents a real-world object. A perfect example would be, Apple.

Abstract

Logos which consist of a unique symbol tailor-made for the brand, like the one for Pepsi.

Mascots

These logos are made of images of a character that act as a visual representation of the business, like Colonel Sanders in the KFC logo.

Emblem

Logos which consist of a typeface that sits within a border or a seal. For example, Starbucks.

Dynamic

These are adaptable logos, which change themselves according to the context in which they are being used, instead of having a standard font-color-text combination.

Wordmark

These logos consist of text only with company names, monograms or initials. Think Subway or Coca Cola.

Knowing the whole gamut of logo options, how does one choose which logo style works best for your business? Well, here’s how…

1. DO EXTENSIVE RESEARCH

You have only one chance to get the logo right! So, do it properly! And how can you do it? With the help of thorough research. Good research will show how you can explore different logos to create a perfect one for your brand.

Dig deep and research your competitors’ logos as well. Don’t do it, to copy from them, but rather to check what kind of design, scheme and layout they have. See what worked and what didn’t work for them. And with the help of your research.

You should show customers that you are unique and different. Plus, being too close to your competitors could be detrimental, and get you into legal trouble. Moreover, be clear of your audience and find out what colours or concepts work on them.

After your research, create a brand concept that reflects the ethos and goals of the brand.

2. ALWAYS HAVE A STORY

Have you ever seen a big brand without a logo? No, because there isn’t one. Logo tells the story of the brand. And you need to create that story too.

When consumers see any brand logo, they are reminded of the stories of the businesses those logos represent. For example, when people see an iconic Golden Arches, they know it’s McDonald’s. It is a brand which people recognise without even seeing the name. The arches represent the newly-constructed architecture of the first franchised restaurant in 1952. Did you see? A story!

This is how companies which have logos connected to the company’s stories or mission are often the most successful.

Continue reading