What are the different remarketing ad types used by a digital marketing agency in Hyderabad?
By: Monica Geller
Tags: Digital Marketing Company, Digital Marketing Agency

What are the different remarketing ad types used by a digital marketing agency in Hyderabad?

You might have heard of marketing, but what could remarketing probably be about? So, to clear out the actual meaning of remarketing, we have come up with a clear explanation. Remarketing is involving the targeted customers who have already viewed a product or a webpage on the website, which means they have shown some interest in it, and thus showing them the ads. A digital marketing agency in Hyderabad will take users who have shown interest as an advantage and convince them to come back by attracting them with the ads. Remarketing strategies can be a great way to boost the relevancy and personalization of the ads displayed and marketers who find ways to boost the relevancy can create a better user experience.

We will now understand the different remarketing ad types used to boost success.

1. Displaying Ads: This is the most common remarketing strategy used, where the ads are displayed to the audience on Google display network and on social media platforms. Digital marketers will set up remarketing campaigns and make them appear as Google Ads, Facebook Ads, and Twitter Ads, etc. These platforms make an excellent means to reach millions of audiences.

2. Email re-marketing: This platform is another kind of remarketing strategy that marketers use, where they send out emails to the target people who have been opening the brand’s emails. This will help people to keep the brand’s product and service in the audience’s mind. Email remarketing is done to the users who open the email because they are the ones who have some interest in the products and services. This will help brands to get a few of them back to the website and take an action.

3. Remarketing list search ads: Just like display ads as mentioned in the first point, ads can also be displayed on the search engines. These remarketing ads will make it easy for the marketers to target the audience who have visited the website and are again using a search engine for searching similar terms online.

4. Search retargeting: This strategy offers a unique form of retargeting. When marketers utilize remarketing ads from search engines such as Google remarketing ads, they find customers who have searched for terms and looked at products that are similar to the brand’s own offerings, but they haven’t visited the website yet. This form of retargeting allows brands to broaden their reach. So, marketers will be able to specifically target those interested in competitors.

5. Video remarketing: Through Google, marketers can also display ads to people on YouTube. These videos are displayed to the people who have visited the brand’s channel or they can be retargeted through ads while the users browse elsewhere on the Google display network.

With this, you might have understood that remarketing can be a valuable and productive means of enticing customers who have already expressed an interest in the brand’s products or service. By remarketing, brand awareness can also be increased.