How to Create Google Ads Campaigns for Real Estate Marketing
Tags: Google Ads, Digital Marketing, SEO, PPC Marketing

There has always been a question if real estate marketers need Google Adwords. Investors have always understood the importance of marketing as marketing is included from finding the right deal to raising the money.

Most realtors struggle to find leads that convert as they most probably lack a solid goal and there are too many factors to keep in mind when starting to run an Adwords campaign.

Why Google AdWords is great for Real Estate?

Based on Realtor statistics, the first step most buyers do to begin a real estate search is to search online for properties or agents. This growing trend leads to targeting the right audience with an advertising strategy using Google Adwords.

A strategic content marketing plan with the help of ads to yield instant and real-time results is required. It’s very usual to gain clicks and leads as soon as the campaign starts but is important to do the right keyword research before the campaign to gain maximum traffic and leads.

The ads that are created may get multiple impressions and clicks but that does not mean it isn’t having a positive impact on the business.

By clicking on an Ad, it only means there is an increase in brand awareness that leads to more exposure which is a big plus for the campaign itself. Using the reach metric, there is a clear view of the Ad reach which shows demographic information including where they live.

Common metrices that can be tracked like site traffic, click-through rate, conversions and also that monitor the Ad words campaign. With advertising, daily tracking is a must as money is being spent on an everyday basis on ads. If not tracked, it may be very close to crossing the ads budget.

Keyword research is as important as getting leads. It targets buyer and seller groups by using relevant keywords on paid ads.

How to create the first Real Estate Google Ads campaign?

Below are 10 tips about ROI based Digital Marketing for effectively measuring and improving the ROI. Being aware of these tips can be helpful as they can be implemented and used in the best ways possible.

1. Choosing the right keyword

2. Creating an Ad copy

3. Optimize landing page

4. Ad spend conversion & tracking

5. Conversion tracking

1. Choosing the right keywords

If conversions are the goal with Google Ads, the right strategy and a viable plan is a must. But the first step is to identify the right keywords to target. Knowing how to target the right keywords will help reach more interested customers with relevant content and offers in a lesser amount of time.

Using numerous keywords provides a broader reach even if the keywords have a lower search volume. An average keyword count is adding 15–20 keywords in an ad group. Using these keywords from multiple search terms is the best way possible as these are the terms that may be used by potential customers. Choosing the right keywords may seem like a hassle, look for

CPC of the keyword

The price of the offer and target market

Purpose of the offer

Keyword performance

Long-tail keywords

2. Creating an Ad copy

Ad copy impacts ads performance as it’s important for the ads to pop up at the right place. Search engines create a quality score to determine where the ad is placed and the ad is ranked based on how often the ad appears and what kind of keywords are used. The performance of the ad also improves quality score, so creating compelling ads will get more clicks and more reach.

Generating clicks with the ad copy is key when creating ads as there are too many ads on a page but what stands out is what appeals to any customer. Any ad should be specific and should offer exclusivity or build urgency with the ad.

Enhancing Ads with Google Adword extension supports visibility of the ad like apps, locations, consumer/seller rate or reviews. It is also crucial to monitor and edit ads consistently for engagement and edit them based on current goals.

3. Optimize Landing Page

A real estate landing page is a standalone web page that is not connected to the home page but is built to get visitors to take very specific actions.

For example, a person can click on a link on Facebook that encourages them to download a free eBook which prompts them to fill a form on the landing page to get the free eBook. This form consists of contact information that can be used for a follow-up or email marketing.

In general, landing pages are lead generating web pages that focus on capturing lead information. Below are steps to create a landing page for real estate,

Define target visitors that would convert

Create a Lead Magnet (signing up for an email list / giving away a free ebook)

Landing page design

Building trust with visitors increases conversion rates and asking visitors to take multiple actions lowers conversion rates.

4. Ad spends conversion & tracking

Google Adwords can be a powerful platform when used the right way. The most important part of using ads is tracking ad spend and testing. Most people who spend money on ads don’t even know what visitors are doing.

It is crucial to find out what percentage of people click on the ad and set up conversion tracking. It is always better to have less traffic but more conversions than having more traffic with little to no conversions. Conversion tracking will provide data that can be used to optimize the ads in the future.

Conclusion

As Google Adwords is the most popular and competitive platform, it is a must to understand how to choose keywords and how to use it the right way to increase reach and great results in the form of leads and conversions.

With the information in this article, there is everything needed to create a google ads campaign for real estate marketing.