If You Want to Be a Writer, Stop Blogging and Start Copywriting
By: A.M. Cal
Tags: Writers On Writing, Copywriting, Copywriter, How To Start Blogging, Writing Tips

If You Want to Be a Writer, Stop Blogging and Start Copywriting

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When I started building my blog in an effort to boost my side income, I didn’t realize how wrong I was in regards to making money writing online. Of course, having a blog is essential for showcasing your portfolio and building an audience, but it’s not the most practical way to make money. I want to share with you what does work and how I got into my writing side hustle.

Make your work stand out

Back in August of 2020, I was recruited by a small, online marketing company in need of an additional staff writer. I had been researching how to make money with my blog through ads and social media promotion, but all I had were losses. I continued my search for a full-time writing gig, which is how I fell into copywriting. The online company asked me to write a test blog for them after coming across my resume and portfolio (so yes, you should absolutely invest in your own website). The key to having others seek your expertise is by finding unique ways to stand out online. Gearing your resume to a writing focus and having a stellar website are great ways to set yourself apart. It continues to work for me so far!

Just start writing

When you first start copywriting, don’t even think about your niche. At the moment, the industries I write for include medical, tech, jewelry, designer shoes, real estate, health and wellness, gifting, skincare, and a few others. The goal is to eventually find a niche so that more companies will hire you based on that niche. But for now, figure out what you like to write about and what you’re good at writing about. Before too long, you’ll scale down to a topic that goes with your expertise.

Offer services to other businesses

Once I’d built a solid copywriting portfolio, I contacted a few small businesses I’d known through family and friends. Typically, I charge a bit more when freelancing. But for work offers, I lowball the price. It’s also not a mistake to offer a company a one-time service for free! While you should be paid monetarily for the work you do, sometimes connections pay more.

Connect with other copywriters online

After getting my foot a little more in the door, I created an Instagram dedicated to my copywriting service. I’ve learned so much by looking at the portfolios of more advanced copywriters. I’ve also gained insight as to what Insta feed designs are more popular for marketing. It’s been a slow and steady process, but it helps to keep the work coming in! I’ve been messaged by a few welcoming me to the community. Everyone’s really nice and willing to help! Speaking of social media, be sure to link all of your platforms to your website! This will help to streamline traffic and potentially increase sales!

Copywriting has changed my perspective in the sense of making money online. In reality, your blog in and of itself is not going to increase your income. Writing for Medium won’t either, as interested readers are never guaranteed. That’s okay! Copywriting has been my saving grace and has given me the confidence in working towards building my own side business. In the future, I hope to offer editing and creative writing services. I’m also writing a book! For now, I’ll stick to copywriting as I build my clientele, writing reputation, and side income. You can do it too!