10 best tips for copywriting.
By: Anum Fahad
Tags: Copywriter, Copywriting, Copywriting Tips

Image copied by https://brightowlcopywriting.com/

Copywriting is a branch of freelancing so firstly before starting with the copywriting I will throw little light on its hierarchy, as freelancing is an independent writing job, where you are your own boss and you are free to work as per your time and comfort. Freelancing is a whole world in itself and there are vast options to choose once you enter this field, so without taking long lets continue with the main topic.

Writing is of many types but some common types of writings are,

· Article writing

· Content writing

· Copywriting

· Blogging

· Editing

What is copywriting?

Copywriting is something written to generate sales, anything which will make business or help a certain type of business for example ads, brochure, billboards, etc.

https://en.wikipedia.org/wiki/Copywriting

10 Best tips for copywriting:

Here are few tips and tricks those can help you in initiating and improving your copywriting skills.

1. Do not reinvent the wheel:

The wheel was invented centuries ago so there is no need to reinvent it, in the same way the art of advertisement is made and developed long ago so you do not need to go through the hassle of making everything again. Human nature has been the same over centuries and whatever had worked on humans before will continue to attract attention because the basic instinct of profit never ceases to attract towards itself, so do not waste time on making new ways rather work with the already formulated tricks and techniques be sure they work,

For example

- Papa formula:

It’s a formula in which you address customers

· First thing that you will need to do is refer the problem of the costumer,

· Secondly you will tell them Advantage of solving it and why do you think it needs to be resolved.

· Third thing is you will need to be sure that you have the solution of that problem; you need to gain trust of the customer that you are worthy to be trusted, and that is only possible when you have proofs so proving third stage of your copywriting. E.g. give stats, data, graphs etc.

· Fourth step is to take action and to tell customer that what is the action you will take to bring solution of the problem and why choosing you will prove best for them.

Another basic technique which has worked since long is,

- 4 P’S Formula:

· Firstly you will elucidate about the Problem and give a consoling sympathy which will develop better understanding and bonding between you and the customer,

· Second thing is Promise, that you are the best fit for it and you can be trusted fully,

· Thirdly give Proofs, just words cannot bring trust between you and the customer you will need something to show, so bring proofs on the table that you certainly are the best fit.

· Lastly you will need to give Proposal that how will you solve the issue and how can you be the only one to work it out.

2. Power of Power words:

Try using Power words they trigger a psychological and emotional response, they have the ability to persuade and influence a reader or buyer to stay longer and consider what you have to offer. Words, for instance dazzling, revolutionary, undeniable seem like offering something bigger than they could achieve somewhere else.

As well avoid using powerless words, in copywriting you need to be precise and short yet explainable and attractive so for precision in a few no. of the word you need to avoid extra words that are either not needed or don’t have the strength to seek the attention of the reader.

3. Catchy heading:

While copywriting you must add a unique heading which is a mix of fun, humor as well as which have a very compelling and promising outlook, heading must have a surprise for the customer as well as it should be revealing enough to catch costumers attention.

As John Caples said, “The best headlines are those that appeal to the reader benefits.”

“The headline is the ‘ticket on the meat.’ Use it to flag down readers who are prospects for the kind of product you are advertising.” — David Ogilvy

As for example, you can see below, this ad is precise yet compelling with a heading which is promising something to the customer that nobody else is as well it is having a surprise and explains itself.

Picture copied from https://sleeknote.com/

4. Make it appealing:

To attract the reader your ad should be user friendly and explanatory with an easier readable typo font with ideal font size,

You must glamourize it by underlining, adding heading, bullets, bolding, etc.

Moreover, you can add quotes and stats making worth attention and attraction.

5. Research and proofs:

When you are promising something to the public then there should be no hiding and lies, you should build a complete honest bond with the customer and for that, you should know all the related things that you are working on. It should hand out all the information that customers need to know.

“The more informative your advertising, the more persuasive it will be.” — David Ogilvy

He also once said:

“Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals”. -David Ogilvy

You should have a good draft of research and proofs of what you are saying and offering is indeed the best or reliable.

Also, tell about your product and what it works for as,

Eugene Schwartz said, “Talk about what your product ‘does’, not ‘is’ — and demonstrate this.”

6. Use tools:

As technology is increasing and everything is developing all over the world in the same way this world of writing has been developing too.

There are a number of editing apps and tools available which saves time as well as efforts of rectifying your work and relieves you from the hassle of reading it over and over again still with the possibilities of errors, but now life is easier you simply put your draft in it and it highlights all the errors and mistakes helping you make your work error-free as well as it helps in better writing.

There are apps that make your notes, give reminders, and make copies. Everything you ever wish for making life easier as well as they are a time saver.

There are many free apps and sites available on the internet but few of them are

· https://www.grammarly.com/

· https://evernote.com/

· https://www.rhymezone.com/

· https://stackedit.io/

There are few sites that are very helpful for copywriting and they also help the writers with the word usage and removes repeated powerless words.

· http://www.hemingwayapp.com/

· https://yoast.com/seo-tools/

7. Stay focused :

While writing you must stop all the distractions around you and find a peaceful environment that will help you work better and keep you focused.

Get help form everything that works for you maybe make handwritten notes, make rough drafts, and even read it out loud to you it will start making sense as all your senses will help in achieving the desired results.

8. Talk more about them:

Make your customers your focus point. They should be the one under the emphasis, it should not be just about yourself and what you have done rather it should be what they want and what they will get. Your ad should explain your product then telling just about you.

David Ogilvy “A good advertisement is one which sells the product without drawing attention to itself.”

9. Be direct, be confident:

When you are writing an ad then you are in command and you must have your trust in what you are promising to the public, avoid requests and appeals rather address in a commanding way which will attract the reader to listen, give attention and stay focused for example listen, look, wait, etc.

Be confident about what you are saying, when you are assertive then the reader will automatically sense the reliability and develop trust.

Avoid words those show your confusions and fear like May, if, hope, etc. rather say will, can. It will bring more belief and it will look like a real promise.

10. Trust in your personality:

While writing you must know that what you are doing is what you are best at and what you will reproduce will be the finest, everyone has its own style and uniqueness, so you must trust in yours and stick to it, let it flow and come to you,

and if it is not coming right away then wait for a while, give it time, and eventually, you will achieve what you are aiming for.

· CONCLUSION:

· Don’t reinvent the wheel.

· Use power words

· Work on the outlook, make it appealing,

· Do research,

· use tools,

· Trust in yourself, but the center of attention should be customer,

· Stay focused and be direct.