Warm Up Ip & Cold Emails Strategy (Step-by-Step)
By: Michal Kanclerz
Tags: Email Marketing Lists, Email Productivity, Email Marketing, Email, Email Marketing Tips

Your emails land in spam? Use best cold emails strategy to warm up ip. Follow us guide to get your emails straight to your inbox.

Initially, your emails will end up in SPAM. It’s normal!

Before sending the first message, you need to warm up the e-mail.

Building a reputation for new email is about sending emails that will be positively received by recipients.

Configuration

How to quickly and efficiently warm up ip using a cold emails strategy? I have few tricks I’ve been using for a long time. Thanks to them, I successfully warmed up many e-mail accounts. Before we warm up your mail, check that it is properly configured.

SPF, DKIM and DMARC

When you receive an email, the spam filter automatically contacts your domain and checks that the keys have not been counterfeited. This is the case in the event of attacks such as spoofing, phishing, etc. Correct configuration helps reduce the risk of email abuse. Therefore, you must ensure the correct SPF, DKIM and DMARC settings.

Blacklist

Before you start warming up the IP, check that it is not blacklisted. You can do this using the free MXToolBox tool. The tool allows you to compare your server’s IP with over 100 DNS based email blacklists.

If your ip is blacklisted your emails will probably not be delivered. In this case, you will have to ask your provider to assign you a new IP address.

Mail-tester

The last step before warm up ip is go to Mail-tester. All you need to do is go to the e-mail tester page where you will receive a randomly generated e-mail address.

Then send your cold email to the address provided and click the Check your Score button. The tool will analyze your message and mail server settings in detail.

Finally, you’ll get a detailed report of what has been set up correctly and what needs to be improved. If you want your messages to end up in your inbox, you need to get the highest score 10/10.

Cold Emails Strategy

ISPs will check to see if you are using spammy keywords and blacklisted links. In addition, they will check the bounce percentage and how the recipients react to your messages.

On this basis, they will assess the reputation of your mail and decide where your message should go. So stick to the plan!

Who to send emails to?

You don’t have a mailing list? Do not worry. In the last article, I outlined a few tricks on how to easily contact influencers. They are the best recipients to heat up your ip address as they are waiting for job offers.

All you need to do is create an attractive email header, and it will be read for sure. If you ask about the terms of cooperation, they will also give you answers, which will have a positive effect on warming up the IP

Email list verification

It is extremely important! You need to verify your mailing lists to reduce your bounce rate, especially at the beginning of warming up your mail when you have a narrow audience. It’s best to use the Super Email Validator tool.

Monitor

Having the right tools to check your reputation will greatly facilitate the warm up ip process. We recommend sending a emails from Mailwizz or Mautic. Thanks to this, you will be able to track how the recipients react to cold emails. However, if you do not have access to these applications, it is worth using the Free Postmaster Tool from Google.

Google account

Do you use private mail like admin@educateseo.com? Do you have your own SMTP server or use the services of an external company? Before sending cold emails, be sure to create and complete a google account. Thanks to this, you can set an avatar that will be visible to gmail users, but also show google that you are not anonymous. It’s very important!

https://youtu.be/T-oiB8Lggz4

Warm up ip

Ideally, start sending a small number of messages and then increase the number on a schedule. Thanks to cold email strategy, I warmed up my ip in 14 days! Try to make sending messages look natural and not contain spammy keywords! The entire process usually takes 2 to 8 weeks.

30 Days Plan

We recommend that you start by sending a message to your friends. Ask them to open your message, reply and mark “this is not spam”. It’s very important! This will increase your reputation. Stick to the schedule! Over time, your messages will land in your inbox.

Show “30 days plan to warm up ip”

Action plan

1# Configure SPF, DKIM and DMARC

2# Test Blacklists

3# Get the score 10/10 in the mail-tester

4# Create and clean up a mailing list

5# Send messages to your friends

6# Warm up ip with a 30 day schedule

Additionally:

+ Put the unsubscribe link and business address in the footer

+ Join newsletters to improve your reputation

+ Create and complete a google account

Gradual emailing is the fastest way to build a good reputation and reach the recipient’s inbox. Therefore, follow our tips mentioned above for the best results.

If you have any questions, I will be here to help. I’m waiting for your comment.