HOW TO SELL ONLINE IN 2021 WITHOUT RELYING ON SOCIAL MEDIA
By: Six Figure Offer Club
Tags: Business Strategy, Women In Business, Faith In God, Business Development

Woo-hoo a new year is coming!

And it’s time to start thinking about what you need to do differently to have a more peaceful, profitable business while giving yourself more freedom!

More money means diddly squat if the way you’re obtaining it is leaving you stressed, burnt out, time strapped and unmotivated. Of course a new year brings a sense of new ambition but you have to be careful to not let it blind you from the changes that need to be made for long term success.

Here are two things to consider as you approach the new year:

How will it affect your life and your mental space if you took away the pressure you feel to constantly show up and rely on social media? Social media is supposed to be social. It’s supposed to be fun and something we do when we feel like it. But for many of us it’s a sea of doubt and comparison. It’s a platform to “sell” and “the only” way to make money online. What has social media become for you?

In episode 91, on the God + business podcast, I’m sharing what will happen if you stop relying on social media in 2021 and how to restructure your mindset & business to make that happen.

You ready? Let’s go girlfriend!

(00:00):

Hello, you amazing woman of God. How are you? Are you doing, I hope you’re having an amazing day, an amazing week. This is going to be a fun, little to the point episode, which most of them are. I mean, let’s just be honest here. I like to keep them short and sweet for you because I know that your time is valuable. I mean, heck my time is valuable and I know you’re probably busier than I am, so let’s keep it to the point, but hopefully you’re having an amazing Christmas season. That’s all started. Or I mean, like, let’s be honest. It started at Halloween, like before Halloween did it not. Everybody’s so eager to get to the end of the year, which I completely understand. It’s been a crazy year and new year’s are always fun, no matter what’s going on in the world.

(00:49):

But when it comes to your new year, I want to, to talk to you about how you’re going to. So in 2021, okay, so you’re listening to this because you have an online business and so much of the time, and we associate online business with social media, but actually an online business does not even have to be done on social media. So what I want you to think about is what if in 2021, you showed up less on social media, but you still sold in your online business. You still make sales, right? You still, you were still selling on line, but without using social media and maybe you’re like, Heather, I love social media. That that’s my jam 10. That’s awesome. Keep doing it right. But for a lot of us, we’re really, really getting tired of it. And the freedom that comes with letting it go, letting that pressure is priceless.

(01:51):

Right. I know for me, that was a game changer. Just taking that pressure off of me, of having to show up and do social media. So how do we do this? How do we sell online in 2021 without using social media? So if you’re ready to make 20, 21 a better year than it’s ever been, and you’re thinking, Oh, I’m just going to have to hustle harder on social media. I’m going to have to, but I’m going to do it. I’m really going to do it. I’m going to carve out time to make the post and show up and do stories and do reels. And I’m going to schedule as much of it out as I can, but, but I can’t do it all. So hopefully I’m going to find the inspiration, you know, but at the same time, I’m also doing this and this and this and who knows what’s going to happen.

(02:34):

So if that’s what you’re thinking and it’s totally stressing you out and overwhelming you and you really, really, really wish that there was a way you could market and do business in 2021 that is different than what you’re doing. Now. Then this is episode for you because we’re going to dive in how to sell online in 2021 without using social media. Are you ready? Let’s go. All right. So it comes to selling online in 2021 without using social media. I want you to think longterm success. Okay. When it comes to marketing, successful marketing is about longterm success. It is the long game. It is not. These overnight wins quick fixes. That’s going to leave you chasing pennies for the rest of your life. And whether you’re in a service provider or a coach or network marketing, it still needs to be about the long game.

(03:24):

And I know so many of us start network marketing from a short-term perspective. Like, Oh, let me just try it out, see how it goes. But those aren’t the successful people. So if you want to be successful in network marketing, you need to be thinking about the long game. Okay. You need to be in it for the long game. You need to be structuring your business for the long game, no matter what type of online entrepreneur that you are. Okay. So what does that look like while you’re inside the six figure offer? We teach to commit to a six-figure strategy. I mean, hello, pretty much every one of us is going to feel successful when we have reached six figures in our business, but a six figure business does not happen overnight. Okay. It doesn’t. And it also is not going to happen as fast as you want it to just by working harder and working more.

(04:14):

It’s not because what happens, we get burnt out. And when we get burned out, we’re not as inspired. We don’t feel as motivated. And then we don’t do a whole lot of anything or we push ourselves to do it anyway. And the negative energy that’s going into it is now going to be counteracted onto other areas of our life. Maybe your family, maybe your friends, maybe every, just your day, like maybe you just, aren’t going about your day with the joy and the happiness that you have because you’re pushing yourself so hard to do something that you don’t want to do. Okay. And again, it may not be that you don’t want to do social media, but doing your business only on social media, that’s, what’s draining you. Okay. So when you take that, erase that and you just say, okay, let me just look at my business from a new perspective.

(05:13):

Okay. And let me start with, I’m going to commit to a six figure strategy. And let’s me look at what that looks like, right? What does a six-figure strategy look like? Well, the six-figure strategy is taking what you have been relying on social media to do and structuring it to happen on its own. Okay. Now I’m not talking about automating everything in your business. Not, that’s not what I’m talking about at all. What I’m talking about is the strategy behind how you have structured everything. It makes, what takes, what you’re doing on social media and working so hard and spending so much time on and it does it more organically for you. Okay? So what we teach is to have first and foremost, a very good PR, a very good offer, right? So you’ve got to have a very good offer and have a very good offer.

(06:11):

You have to be very clear on the problem that you’re solving the solution that you’re providing the transformation, that’s going to get them that solution. And then where are these people going to find out about your offer? How are they going to learn from you and see you as the expert, right? So that is going to happen inside your community. That is off Facebook, all right, off Facebook. And in the next episode, we’re going to talk about why you’re losing money if you’re growing your community on Facebook. So I’m not going to talk about that right now, but part of this long-term strategy is having that safe place to bring your community together, to really get to know who you are, what you do and position yourself as the expert, as the leader. Okay? Without all the distractions that they’re getting on Facebook, all right, now, sure.

(07:10):

There’s a lot of different places. You can host community, but there’s specific reasons we chose mighty networks and why we recommend it, but you can use any of them. You can use any kind of community platform that you’ve found. We personally recommend mighty networks because the goal is to center your community around your offer. Everything needs to be about your offer. At the end of the day, who you’re talking to. If they’re not an ideal client for your offer, then you don’t need to be talking to them. It’s a waste of your time. You can still have friends and all that, but at the end of the day, your business is about profit. Because if you aren’t making a profit, you don’t have a business. Let me say that again. Okay. At the end of the day, your business is about making a profit. And if you don’t have a profit, then you’re don’t have a business.

(08:00):

Okay. You can go a little while building that profit, but if you don’t get there, you don’t have a business. Okay. So commit to the six figure strategy, ask yourself, okay, what do I need to do to get off social media, stop relying on social media to find me leads and find leads on my own, nurture them and lead them to my offer. How do I do this? Well, we use mighty networks. Okay. It’s building a community. That’s off Facebook. It’s owning your content. It’s showing up on a consistent basis and providing value that is teaching. And and what’s the word? Nurturing your community, your people. That’s not even the word I was looking for, but anyway, you’re teaching them and showing them like, Hey, look, I see the problem that you have. This is it. Get making them have aha moments, showing them, you know, hitting, talking about the symptoms, talking about the benefits, but literally everything you’re talking about is the same.

(09:02):

It’s over and over and over again. And it’s all tying into your offer. I mean, how much more freedom are you going to have in 2021? If you are no longer like, Oh, I have to show up and do a live video. Every single day. I have to do a story three times a day minimum. I have to do reels now, which takes me like 10 minutes to see even edit it and get the music and make it good enough or, or get the right dance move, right. Or I have to be doing you know, Facebook ads. I have to be doing Instagram ads. I have to be doing all the things and that’s taking up all of my time. So how much more freedom are you going to have if you take all of that, all your off of your plate and you focus on the long game, which is one core component, content core piece of content each week.

(09:51):

Okay. That is directly related to your offer. We teach this when we teach our marketing plan strategy in in January. So in January, we’re having make marketing fun, again, a live event. And we’re going to teach you how to map out your 20, 21 social media free marketing strategy plan. And we’re teaching you from this perspective, from this perspective of not doing a million pieces of content, but doing one, one piece of content a week. I mean, when you can handle that, right. And how much more freedom are you going to have if you do that? Okay. And I know how social media works. I have taught social selling. We have a whole component of social selling for those of you that are for our clients that aren’t quite ready to switch over to mighty networks. They still want to do social media. We have a whole training on that whole content training, and I know what it takes, and this is so much easier, so much easier.

(10:59):

Okay. Create searchable content, keyword, rich content, one piece a week. Now, if you want to do more content a week, that’s awesome. Like you might find a groove and get inspired because you’re not having to show up on social media and you just start busting out content, like who knows what’s going to happen with that free time that you’re going to have in that free mental space, but commit to a minimum of the one piece of content that is searchable keyword, rich content. So for me, that’s my podcast, right? For Cassie that’s her blog post. Okay. It can be bog blogging, audio video, but it needs to be one of the three or you can combine it. Right. So Kathy does a video for every blog posts that she does as well. And I don’t, I do a podcast and then I just post it as a blog post.

(11:48):

Okay. So it’s in the same place and it’s doing, it’s serving the same purpose. All right. So imagine how much freedom you’re going to have if you just commit to that and you know, wow. Okay. For the next 12 months, that’s all I have to be committed to is showing up and doing that one piece of content. And then part of this six figure strategy is that from that content, you’re sending them to your community, your mighty networks community on Facebook, where you have a client member, not client, I’m sorry, a member journey already set up to help nurture them and welcome them into your space and direct them to where they need to go to start getting value from you immediately. Okay. And then once they’re in there and they’ve done that, you’re just going to keep serving them. We have a monthly live event that we do every month and that’s how we serve our people.

(12:44):

They get live coaching. So everyone inside our community is invited to this free coaching event that we have every single month. And if you get on the coaching call, you get coached by us. Okay. On the, on the topic that we’re talking about, that that month, that’s how we serve our community. And so, I mean, how much more simple is that, right? Because you’re not depending on an algorithm to, to depict your success. No, you’re depending on you in for a long-term strategy, that’s going to work for you. And then after you get them in there and then you lead them into your offer. After that, that’s when you can use traffic boosters to just drive a little extra traffic, right. To amp up your traffic. And that’s when you can use social media as a traffic booster. But there’s a huge, huge difference between running your business all online on social media versus using social media as a traffic booster.

(13:52):

Okay. When you’re using it as a traffic booster, you can hire a social media management company or a manager or an agency. You can hire a VA to manage your social media because you’re still not. Because the thing about hiring out social media is a lot of times you have to still put, produce all of the content because this, you don’t have the structure in place for them to create the content. But with this six-figure strategy that we teach, you have your one piece of content already for the week. And that is all they need. That is all they need. And they can go and run your social media. Okay. Boom, completely social media off your plate, unless you just feel like showing up, right. Maybe you’re opening the cart to your offer, or you want to, you know, do a live video and invite people to watch your webinar.

(14:49):

That’s inside of your mighty networks community. Well, then you’re going to just pop on there and you’re going to just going to do one. I’m just going to do a little live. Cause you feel like it, right. How much more freedom will that create for you friend? Because for me, it was the difference between feeling like I had to work every single day to, I only work one day, that’s it one day, sometimes a day and a half. Okay. That’s freedom. And for me it was the stress and the guilt, the stress of like having to constantly show up on social media too, as well as the just the, the mental capacity that it took to do it, plus the guilt of not doing it. Right. Because sometimes I just like, I just didn’t want to, it took so much to try and push myself to do it that sometimes I just didn’t want to.

(15:44):

And I would feel guilty about it because it’s like, Oh, this is the only way to make money online. Like I have to do social media and I have to do it all the time. If I want to make money, good money and be successful. That is freedom. Taking that mindset away, clearing up that mental clarity, that mental, not clarity. Sorry, that mental space. That is freedom. That was freedom for me. So much freedom. And that’s what I want for you. That’s what Cassie and I want for you in 2021. Okay. We want you to restructure your business for six figures by committing to a six-figure strategy by being in it for long, for the long game for longterm success versus just quick wins. Well, I’ll just do a little sprint on social media this month and I’ll just hopefully increase my sales. Okay. Go for it.

(16:40):

But what if you had all of this in place and it was working for you and growing over time, and then you just added in a little extra traffic boosters during certain months. Well, that’s going to be a whole lot more freedom, right? Or you get all of this up in place and then you hire somebody to wrench those media for you. How much more freedom is that going to be for you? How much less stress is that going to be for you? We can not affectively run a business. If we are stressed out all the time, if we’re feeling guilty over things like not wanting to do social media, not working and there were beating herself up and then we shut down and then we have to start all over in this cycle of working ourselves back up to, I got to find my motivation.

(17:31):

I got to get inspired again. I got to get this done. I got to show up on social media. I’m going to do it. I’m going to do it this month. And we set a goal, but then the same thing happens. We do it for a week, do it for maybe two weeks. And then we’re just burnt out again because we don’t love it. We’re tired of it. It’s not a long term strategy. Okay. It is not sustainable to run your business on social media. So if you want to sell online in 2021 without using social media, this is the process it’s committing to that six figure straps. It’s saying, I’m not going to be a part of this anymore. I’m breaking free from this hustle mentality. I’m breaking free from the social media addiction and no shame. If you feel like you have a social media addiction, or maybe you’re denying it.

(18:26):

Cause you know, they say that that’s the first step of an addiction. No shame. Right? I was addicted to social media. Totally. I honestly feel like almost every single entrepreneur can say, yeah, I was, or I am addicted to social media and that’s okay. Just let the little work on your heart. Okay. That’s a lot of work on your heart. You can still do social media. So beyond maybe going to be on it for fun, do it. And you can because you have the long-term strategy in place. You’ve committed to a six figure strategy. You’re not relying on social media anymore. What did that create more freedom. Oh, it just makes me so excited for you. Okay. We love, love, love walking our clients through this process. It’s so much fun and come join us. Come join us inside our free community. The six figure offer club off Facebook and get a taste of this for yourself.

(19:28):

Okay. All right. I hope that you are ready to sell online in 2021 without using social media. And just remember it starts with committing to a six-figure strategy. So come learn more about that inside our free community and then just know social media is still there and you can completely use it, but with freedom and ease and just when you feel like it, right, or you’ll have the foundation in place, you can hire out a management company and it’s not is going to be something you’re just going to try out is going to be something that, you know, you can do month after month after month because you have this six figure strategy in place. Okay. All right. If you got anything out of this, head over to our community and let us know and I will see you next time. Bye.

Get started building your 6-Figure, Christ-Centered business today!