How Personal Branding Can Offer “An Unfair Advantage” to Blockchain Startups
By: Himanshu Bisht
Tags: Blockchain Marketing, Blockchain Startup, Ico Marketing Strategy, Startup Marketing, Ico Marketing

How Personal Branding Can Offer “An Unfair Advantage” to Blockchain Startups

Photo by Austin Distel on Unsplash

Personal branding is one of the most underrated marketing tools in the blockchain industry.

We know it all started with Bitcoin. But what we don’t realize is, Satoshi came “before” the bitcoin. The mystery behind Satoshi took Bitcoin to a whole other level.

All conspiracy theories gave Bitcoin an unfair advantage. When people talked about Satoshi more often, Bitcoin took a ride to the moon.

You see, you are changing the world. You will need these three things.

The product that solves the problem Marketing that naturally sells your idea A leader whom they can follow

While most crypto projects spend thousands on “the product” and “marketing,” most of them are missing out on the third.

This guide helps you discover “the new weapon” of growth hacking to take your project valuation to the next level.

My experience of closely looking at several markets has given me a weird sense of understanding the crypto industry.

And I can write with almost guarantee right here that most crypto startups are not leveraging the power of personal branding (not yet).

That means if you do, you will naturally have an early mover advantage.

Personal Branding will make any Competition “irrelevant.”

Photo by Randy Fath on Unsplash

Here you want to look at how Steve did it with Apple.

From the early age of his career, Steve Jobs was well aware of the fact. This is why he “created” Jobs out of Apple.

Now people talk about how Jobs ruined Wozniak’s career and all utter crap. But it was a well-planned strategy.

The same happened with Bill Gates from Microsoft and Now Satya Nadela at Microsoft. (no, I didn’t forget Musk of Tesla)

As soon as You become a brand, competition suddenly becomes irrelevant. Because you are not a product. You are beyond it. You are standing for something. And there are people to support you when you say something.

This is the reason the most expensive part of marketing is often Influencer marketing. They got the audience.

3 Elements of an Irresistible Personal Brand

In 2019, after coming back from Indonesia, I suddenly bombed into an event. This was my first encounter with Personal branding. As a marketer, it was clearly a discovery to know the value of this asset.

A personal brand is an asset. Here is what do I mean by this:

What if you work on something else after five years of building a business? If your product is more popular than your face, you will have to start everything from scratch.

But this is not the case with personal branding. People are now connected to “You.” And as long as You are there, they will follow.

And to build a personal brand, you might want to start with these three elements:

3 M Formula to Build a personal brand in Blockchain

Mark Message Market

Mark Is otherwise known as a flag.

This is what people see from outside. When You, the founder, talk about “decentralization,” you Stand against the centralized ecosystem.

Unconsciously, you are connecting with everyone who is standing against the centralization of currency. And if you do it right, it won’t take much time when people will stand with you and support you in your mission.

This is your Mark, Your legacy to the world.

Message.

I love the conversation from the last episode of season seven in Game of Thrones.

Remember when the queen dies, and they call Tyrion while discussing who will sit on the Throne.

That is my favourite part of the whole show.

Tyrion, being a responsible minister, talks about it:

“What unites people” he takes two steps.

“Armies”? Asks Tyrion

“Flags”

“Gold”

He remains silent for a moment and finishes:

“Stories”

Stories unite people.

This is what Message is all about.

How to craft your message that can instantly connect with people.

Community is, eventually, the backbone of any project.

It’s not a mystery to see why Bitcoin or decentralized currencies with strong messages are going strong.

It takes us to the last piece of the puzzle.

Market

The market is what we are creating with our marks and messages. That means, if your message doesn’t match with the market, the efforts will go into the vein.

So, the key aspect of personal branding is, having a deep understanding of your market.

Connecting beyond “products” and “coins” is easy with technology. Somehow, we are still humans. We are driven by sentiments and emotions.

So, when you get the knowledge of the market, you will talk about people’s interests. And eventually, the market will start talking about you. This is the key to building a personal brand that drives results.

So essentially, you need three things to become Steve Jobs of Your Company.

Mark Message Market

And you don’t have to be a marketing genius to do so.

All you want is the right process in place that can ensure you are “uniquely” positioning yourself.

And the results will be rewarding.