Lead Generation for Real Estate Agents with an Easy Sales Funnel
By: Michael Lyam
Tags: United States, Real Estate, Business, Realestate Agent, Lead Generation

Lead generation is the way to attract and convert strangers and prospects into someone who has indicated an interest in your company’s product or service. However, the real task is to keep these clients coming back to use and reuse your services.

Did you know? Most people in the world (at least, the lowly non-millionaires amongst us) don’t buy more than one house every 5–10 years or so. Success as a real estate agent requires making more and more sales each year thereby increasing your commissions, and thus, your revenue.

What if we told you there that instead of using ten different strategies you could use just one step-by-step strategy to help you boost sales and nurture the existing leads.

How you ask?

Through a sales funnel! A sales funnel or a real estate funnel is the framework that guides visitors through your site, transforms them into leads, at that point causes you to sustain them into legitimate prospects, and eventually results in them becoming clients.

Numerous industries use online sales funnels to up their numbers. An average sales funnel is the purchasing cycle clients are driven through when buying products or services.

In real estate, it needs to appear to be somewhat unique from the usual sales funnel. Your funnel should be a series of web pages and landing pages that customers navigate through as they move from being first-time or unqualified visitors to your site, to qualified leads when they decide to either reach you or give their contact data.

A quick tip before we begin building a sales funnel: Before getting to making a real estate funnel, you need to build up a decent online presence. Basically, this implies making a website, getting on social media, benefiting as much as possible from online advertisements, and ensuring your SEO is solid. This is the absolute minimum, so jump on these rudiments ASAP.

Step 1: Create a landing page

First of all: you need an approach to transform visitors into genuine leads. Make a different landing form (landing page + contact form) for every one of the properties that you have listed or just for your major properties, so individuals can rapidly and effectively request more information.

Your landing page must have the following information: -

A main headline and a supporting headline. A unique selling proposition. The benefits of your offering. Images or video showing context of use. Social proof. A reinforcement statement. A closing argument. A call to action.

Step 2: Link the landing page to your website

When you have separate landing forms for the entirety of your properties, it’s an ideal opportunity to begin generating leads. While pictures and information about the property are incredible, you need an approach to get real leads into your funnel

There are various ways that you can use to capture leads from visitors to your website:

· Showing request

· General information request

· Newsletter subscription

You can either go for each of the three or only one. The highly recommended one is a Newsletter subscription! Newsletter subscriptions are a reliable technique for generating leads.

Only one out of every odd purchaser will be prepared to make a purchase at this moment, yet they might need to interact with you and find out about future postings. It’s also a great idea to use a lead magnet — an incentive you offer your visitors in exchange for their contact information. A free, downloadable E-book related to the landing page (for example, an E-book filled with tips for home buyers on a property page) makes for a great lead magnet.

Step 3: Send a commencing follow up email

When you’ve generated leads specific to different properties by collecting information through individual landing pages, it’s time to follow up with those potential clients.

Assuming there is any chance of this happening, use a promoting mechanization work process to deal with this progression for you, and save yourself a ton of work. If you’re using an online tool, you actually get two great solutions in it: you can have personalized emails auto-send when a form is completed, or if you prefer to have a more complex drip campaign set up, you can integrate your form with something like Mailchimp or Aweber, or a real estate CRM with email automation. On the off chance that you need to expand your response and conversion rates, make sure to include text messaging as part of your sales follow-up process.

When a lead has been generated from a property page, you need to send two messages out immediately:

· A notification email (for you)

· A detailed follow-up and personal welcome (for them)

These two emails are the start of (hopefully) a relationship between you and your prospect. Set aside an effort to create a message that addresses their necessities and helps position you as a specialist they might want to work with.

4: Nurture your leads

The newsletters and emails you create for this sales funnel should be sent to the specific segments of leads that sign up. Segmentation is extremely important in email marketing campaigns, especially in real estate. There’s nothing more annoying than getting an irrelevant marketing email. Remember the first marketing commandment: You shall not spam!

When you capture an email address, obviously, your work’s not done.

For the individuals who select to get specific information about a listing or request a showing, you can interface with them to find out about the sorts of properties they’re keen on. Follow up with periodic updates on new listings to keep them engaged and coming back to your site. For the individuals who buy-in through a lead magnet or a newsletter, keep them drew in with a mix of relevant content and new listings.

5: Remarket

The final step of this 5-step funnel keeps you in front of your prospects, even if they don’t read your emails or come back to your site. Facebook, specifically, has a really solid retargeting stage that will allow you to assemble a custom audience and show them precision-targeted ads for new or existing leads. When a leader doesn’t convert into a client, that’s OK — there’s still room for you to follow up and keep trying.

In this case, you should use social media and retargeting to drive those leads back to your site.

For instance, you want to show a 3-room Victorian to the entirety of the people who looked at the two comparable listings you had a month ago? Make a custom crowd.

Need to arrive at condo trackers with the most sweltering midtown lofts? Make a custom crowd.

Conclusion

All of the moving parts here can seem overwhelming. But, keep in mind that this funnel is meant to be repeatable. When you have things set up, you can use similar tools, tech, and strategies on each new listing and for each new lead. This implies you’ll turn into a master, and it will get simpler and quicker as expected.