4 Common Pitfalls to Avoid when Writing for Blogs
By: Manoj Thalari
Tags: Medium, Blogging Tips, Writing Tips, Blog, Writing

Blogging is a great way to publish your own content and reach out to a wide audience of people. However, it can also be difficult for writers. Here are four common pitfalls that you should avoid when writing for blogs.

Photo by NeONBRAND on Unsplash

1. Lack of keyword optimization

2. Poor blog structure& navigation

3. Broken links and formatting issues

4. Failure to write fresh, engaging content consistently

1. Lack of keyword optimization

Keyword optimization is an important task for any digital marketer. Many marketers are using tools like Google Keyword Planner to find relevant keywords. However, many marketing professionals are still struggling with the keyword optimization process.

It can be pretty time-consuming and frustrating to find possible keywords for a given website or product. To make the task easier, many marketers use keyword research platforms that provide a list of suggested terms and phrases associated with your search term or niche.

Keyword research platforms have been around for quite some time now, but they took off in popularity in 2015 when companies like Kenshoo made them available to their customers as an advertising tool. These days, there are plenty of other platforms that provide similar services and they range from free up to subscription-based options.

2. Poor blog structure& navigation

Blogs are a great medium for someone to express their thoughts and opinions but sometimes they can be difficult to navigate. This is because they lack structure and navigation.

Blog structure and navigation can be improved by utilizing the help of AI writers. They will provide a structure that matches the content in terms of content length, topic type, and level of complexity. They will also help with better navigation by ensuring that the blog has an easy-to-follow flow.

3. Broken links and formatting issues

With the rise of the internet, a lot of content is being published regularly. Content that doesn’t have proper formatting and reliable links can be a turn-off to readers. What adds more pressure to this problem is the rise in content consumption on mobile devices.

This issue is becoming more prevalent as websites are relying more and more on SEO with less focus on design. These changes are adding strain to the web development process, causing publishers and web developers alike to take drastic measures to fix broken links and formatting issues.

Link rot has been an issue since websites have been created, but it has gotten worse in recent years due to various reasons, such as the rise of mobile internet usage, change in search engine algorithms, continuous publishing of content on a routine basis without having proper

4. Failure to write fresh, engaging content consistently

A common issue that writers have is that they struggle to find fresh, engaging content. There are a few strategies that can help them develop more engaging content.

One strategy is to ask themselves what they’ve been doing recently since it might inspire new ideas. Another is to rely on their intuition as it will most likely have some fresh ideas that are worth exploring.

Another strategy is to keep in mind the acronym KISS — Keep It Simple, Stupid. By being straightforward and straightforward with your writing, you can avoid a lot of potential pitfalls.