Why we’re betting our future on JavaScript, and you should too
Tags: Marketing, JavaScript, Digital Marketing, Sales

I’ve started as Sales & Marketing Manager at 23:Seconds since beginning of this year.

23:Seconds is a JavaScript competence center.

We love coding and we believe we can better the (digital) world with JavaScript.

To get myself started with my job I’ve asked three basic questions.

What the heck is JavaScript?

Why does the world need JavaScript?

Why does the world need 23:Seconds?

These are my findings:

JavaScript … is a high-level, dynamic, untyped and interpreted programming language It has been standardized in the ECMAScript language specification Alongside HTML and CSS, it is one of the three essential technologies of web content production; the majority of websites employ it and it is supported by all modern Web browsers without plug-ins. — Wikipedia

A Non-Techie guy like me reads this Wikipedia introduction like this:

JavaScript is one of the three essentials to produce web content.

According to W3school JavaScript is the most popular programming language in the world. This gets support from a chart I’ve pulled from Githut. It shows the overwhelming dominance of Active repositories on Github. JavaScript (JS) is also leading in total pushes.

Further investigation learns me JS will stay around for a long time.

Dan Rowinski, editor in Chief at Arc seconds theses observations. He states: JavaScript is eating the world (Or is the world eating JavaScript). He’s arguing that JS is the undefeated champion amongst programming language for the browserside. There is no competition on that front. The real battle is the fight on the serverside.

On that side JavaScript is gaining a lot of traction. That’s largely explained by the popularity of rising star Node.JS. This is a platform, built on Chrome’s V8 JavaScript run-time, for easily building fast, scalable network applications.

Information-age.com posted in October 2015: ‘The rise of Node JS. And why it will rule enterprise software development for at least another decade.’

Reading about the JS evolution I found that applying JavaScript for browser- and serverside has three huge and obvious business advantages:

Better communication within the development team.

2. Minimising cost of development.

3. Faster deployment.

I’m convinced that these advantages explain why Startups choose for JS.

It’s the rational thing to do.

But even the big companies are all-in on JS:

Netflix and Paypal employ Node.JS on the back and JS on the front. Facebook is trusting on React Native as a JavaScript Framework to build dynamic native apps without the native languages. Google is the driving force behind Angular.JS.

Pretty big names aren’t they?

Why do they trust on JS?

If you ask me it’s to simplify things for the development team. Take Meteor for example. With this Full Stack JavaScript library we enable Single development — Cross device — Cross platform. That allows fast deployment in a diverse world of mobiles, desktop, tablets, Androids, iOS’s.

It simply saves costs.

That’s why.

And that’s where 23:Seconds steps into the game.

We’re Belgium’s brightest JavaScript competence center.

We’re betting our future on this technology.

And it’s a save bet to.

Because with JavaScript we’re not only providing JS coding ninja power for the front- and backend side. We’re also on the front row with trending topics like connected devises and IoT.

(We’ll elaborate on this on an other blogpost)

My personal conclusion after 2 months working at 23:Seconds?

I joined a lean company that’s at the cutting edge of technology.

We’re going to see the new things first, do the new things first.

It excites me to my bones.

My advise for you:

If you’re looking to digitalise your service or your company … you’d better use JavaScript.

It’s faster, cheaper and it’s going to be around for as long as humans use Internet.

We’re happy to assist you achieve your disruptive ideas.

Don’t hesitate to reach out.

Written by Dimitri Op de Beeck