Stop wasting time on WRONG CONTENT, Today!
Tags: Digital Marketing, Content Marketing, Content, Social Media Marketing, Content Strategy

Immense brainstorming, the days and nights of clattering, and the innumerable cups of caffeine, these all can go in vain when the content produced is WRONG! It doesn’t attract your customers and neither fetches you the results you are looking for. As quoted by one of the thought leaders in the best content marketing agency in Kolkata, the wrong content is even more harmful than controversial ones. Balloons on the head, you must be dreaming of festoons, confetti, trumpets, & praises — Instead, your content lands up hearing the sounds of crickets in an empty field with no visitor. Sad!

While accepting this harsh truth, it is necessary to learn the reality as well — How to create the right content and save time.

Agile practices offer alternate options. Do not put all apples in one basket and expose all of them to rot when only one of them does. Instead, start practising creating small content buckets and release minimum viable content. This is the practice adapted by most of the top social media agencies in Kolkata in today’s world. Pandemic has taught us that change is the only constant and being agile in your ideas makes you open to any kind of change.

You might be wondering what this minimum viable content is!! Ok, for the time being, be clarified that minimum viable content is something that allows you to know your customer and create the perfect content for your audience and as per your audience. As understood through the marketing techniques of the best social media marketing agencies in Kolkata, minimum viable content is released in a small portion and can survive on its own. So, how will you know whether this content is going to survive or not! Just like humans, content also has the policy of survival of the fittest.

Work on minimum viable content –

Your minimum viable content must be a short-term plan, say it for a month or quarter, not more than that. This will make you produce small content keeping up the trends in mind. Even if the situation changes, you are ready to dump that small content and won’t feel totally wasted. The top-most content marketing agency in Kolkata works in such a discipline to make content production smart and profitable.

Don’t choose the wrong platform –

This is something most don’t understand and land up wasting their and the audience’s time. When your message needs to reach the biggest mass, no doubt Facebook works wonders. For the services and products that are for the simple and not so tech-savvy audience, go for Facebook. On the other hand, Instagram targets a niche audience and it is more aesthetically lifted than most others, just like Pinterest. In India, Pinterest has few limitations so you can say Instagram works best in that case. Twitter at the same time is best for the already existing information circulation and the recently hyped LinkedIn is a platform for corporate connections. As done by the leading social media marketing agencies in Kolkata, you must choose a platform before you create the content.

Want more elaboration on the social media platforms and how to choose the best one for your audience? Keep following us to check our upcoming blog.

Digital Googly, being one of the leading social media agencies in Kolkata, has a wonderful understanding of how content works and beyond.

To know more, visit: www.digitalgoogly.com