Every Shit You Take, Counts : Flickart To Promote Clean India!
By: Shikhar Srivastava
Tags: Business, Ecommerce, Narendra Modi, Cleaning, Satire

Corporate India has taken Narendra Modi’s mission to build toilets en route a cleaner India in all earnest. Leading online retailer Flickart has decided to donate around Rs. 200 Crores in setting up public toilets across the country. Flickart would not only build, but operate and maintain the toilets. These toilets would be built in urban areas, especially around major commercial and tourist attractions.

In an exclusive briefing to TNN, Flickart released its vision of public toilets that it plans to set up across the country. Starting from Bangalore, Flickart would be creating state of the art public toilets, which apart from being eco-friendly would also help its users in relaxing themselves.

These state of the art toilets will be fitted with seats which have sensors and would start playing soul soothing music as soon as someone decides to use them for their intended purpose. Also, these toilets would be fitted with Flickart devices which would help users in logging into the Flickart website and do some shopping.

Shopping is the best form of relaxation and these machines would provide its users uninterrupted access to the Flickart website. They can indulge in buying items of choice and relieve themselves of their purses along with the shit. Raju Setaramani, Sales Head, Flickart

Flickart is planning to market these toilets not only as a place which would help in ensuring that the city is kept clean, but also in ensuring that people get a more relaxed and private environment for shopping. These terminals would contain a special interactive feature which would help users shop more in less time.

We know that people cannot sit in a toilet for an extended period of time, so we will keep prompting to the users what they might want to buy. In case, users are in a rush, the system would automatically select some of the goods and ship them to the user’s address. In case, they don’t like the extra products they can ship them back to us and money would be refunded. - Tendulkar Bansal, Business Head, Flickart

These toilets would be self-sufficient, the shit generated by the users would be biodegraded and converted to bio-fuel and used for providing electricity and internet to these toilets. In a way, Flickart wants each user to feel responsible for running the toilets. This initiative would help in creating an emotional and physical bond between the toilet and its user, and will ensure that people keep coming back to the toilets.

Flickart is also planning to introduce a rewards card, which would be given to every user when they use the Flickart toilets for the first time. Points in these cards would be added up on basis of the number of times a customer visits the toilet, the time he spends on purchasing items on the Flickart website and the amount of shit he/she generates. The points added can be used to purchase goods from the Flickart website.

Flickart has decided to ensure that Mr. Modi’s dream of a clean India is achieved but in a way that everyone feels glad to have contributed towards it. It wants to ensure that people feel that — Every shit they take, counts and contributes towards building a prosperous economy.

Author: Anshul Srivastava