Best Training & Resources for Product Marketers that Are Worth the Time
By: Rebecca Geraghty
Tags: Product Marketing, Product Management

Best Training & Resources for Product Marketers that Are Worth the Time

A roundup of valuable resources to deepen product marketing skills (as of December 2020)

Unlike when I entered product marketing, this field is in a renaissance right now. The mysterious practice largely learned on-the-job is now getting documented and de-mystified at an increasing rate. It’s an amazing time to be in the field!

Podcasts. Rockstar interviews. Live events. Training classes in how it’s done. (And for right now at least, a lot of it available free).

Only trouble is it’s hard to keep up. And since I’ve had a lot of people reaching out about my article on training (Best Training for Product Marketers), here’s a roundup of those + other resources I’m finding the most useful today. I’ll revisit this periodically and post updates.

Podcasts:

I love these for the guest interviews and hosts that relate discussion points back to wider trends in the field. PS: listen to the ads too to get a closer look at the vendor landscape!

Women in Product Marketing — new as of November 2020 hosted by Mary Sheehan of Adobe with phenomenal launch episode so I can’t wait for more.

Product Marketing Alliance — two podcasts looking at PMM life and insiders from perhaps the most active community in this space.

Pragmatic Live — great perspectives on different aspects of the field from longstanding training company 100% focused on product.

Training Courses:

It’s amazing what has been codified into curriculums today that was never fully understood or teachable before.

Product Marketing Core — join the growing crowd getting this certification from a curriculum crowdsourced from their 1000's+ community of actual PMM’s. (Disclaimer: this contains my referral link and I will get a small compensation if sign up using it 😊)

Real World Product Marketing — learn firsthand from Shyna Zhang AKA the best mentor you’ll never meet.

Pragmatic Institute — the old standby that’s been teaching this craft for years with newer courses on Data and Design. If you can get your company to pay for these, go for it.

More on each of these training courses in the full article here.

Surveys & Reports:

Get a feel for the industry data on what’s happening in key corners of this field (and be sure to take them yourself to add to that data!).

Pragmatic Institute “Annual Product Management and Product Marketing Survey” — open now, covering all aspects of the field you can take back to your team.

Product Marketing Alliance “Product Marketing Salary Survey” — know your value before you head into your next comp negotiation armed with the facts. 2020 edition just dropped.

Product Marketing Alliance “State of Product Marketing Report” — here’s the report, and here’s my reaction piece.

Product School “Future of Product Management”—launching this week! I’m collaborating with Product School on this so stay tuned for more.

Books:

Disclaimer: this section contains affiliate links for which I may receive a small compensation if you purchase through my link 😊.

Crossing the Chasm:

Obviously Awesome

The One Device: The Secret History of the iPhone

Tuned In, David Meerman Scott (founder of Pragmatic Institute refererenced above in training section)

Get a feel for the industry data on what’s happening in key corners of this

Other Inspiration:

Copy Hackers Tutorial Tuesdays — to improve copywriting/content creation

Duarte “Comm Together” Youtube videos —comms experts under the leadership of principal Nancy Duarte with ideas for improving slide design, virtual presentations, etc.

Got others you’re finding valuable? Connect with me on LinkedIn and let’s talk shop!

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