Changes in modern advertising trends
By: Brian Tamayo
Tags: Advertising, Trends

Changes in modern advertising trends

(This was a writing sample that I wrote for my alma mater, San Jose State University. The writing sample was for the Advertising Club’s semester-length publication, back in 2015) Brian Tamayo Dec 26, 2020·3 min read

Look at various advertising pieces for your favorite product or a product of interest, such as a new car or your favorite golf clubs. How were these marketed towards consumers in the past 25 years? Most of these items were advertised in print media, television, or radio commercials. Now shift towards the 1990s-2000s and into the 21st century, there are several changes in marketing these typical products using newer advertising trends. Print ads are still common for new consumer products. However these new advances can someday make print advertising a thing of the past.

The Internet and Mobile Advertising

Since the late 1990s the internet became a consumer phenomenon to find various information, such as news, sports, weather, and of course shopping (at the comfort of your living room 24/7) using the World Wide Web, including keeping correspondence by using email. Advertising into 21st century is starting to also become portable — at your fingertips with the use of mobile phones (aka Smart Phones: iPhone or Android) because these devices have internet connectivity. Millions of products can be advertised using public or private marketplaces, including auctions and virtual stores, which might someday save a trip to an actual brick-and-mortar store.

Pop-Ups and Banner Advertising

The internet is a powerful tool to access about anything. Open an internet browser, and you’ll see an annoying pop-up or a panel advertising a typical consumer good or service. There are three different forms of annoying website advertising: pop-up, banner, and hover over. Pop-ups and Banner ads can make consumers cringe when they hear that term because they can either be a good (reputable marketplace) or a bad thing (could harm your computer) once you click on it. Typically a single click can generate revenue for that company that put out that banner ad, or can record your email address and create more annoying email advertising, known as spam. Hover over expand when the user drags the cursor to fully expose the ad.

Social Media

Facebook and Twitter are popular social media tools for millions of users, including business owners. Advertising onto these social media sites can either be free or may charge a fee, depending on user traffic. A typical user on Facebook can use the “Like” rating for various products or services. Other popular social media tools, such as Yelp and Foursquare, can help business deliver their products and services for ordinary citizens to “Check In” and patronize the venue. The patrons can give ratings on products and services to that venue.

Database Marketing

Various products can change overtime, whether the looks or aesthetic features may be added or subtracted from the previous design can affect the advertising and the growing consumer market. Market researchers can conduct various information of certain demographics and technological changes, to improve and existing product or to create a new product that can serve that need, for changes in consumerism. For example, the typical audience for a Honda Civic are young people (typically college-aged) with popular models like the LX, EX, EX-L, and the sporty Si because they are fun to drive, and have great technological features.