How to Market Yourself by Live Streaming on Social Media
By: Yotam Leshno
Tags: Live, Social Media Marketing, Black Friday, Video Marketing, Live Streaming

How to Market Yourself by Live Streaming on Social Media

Gaining trust from your target audience is key to any marketing strategy. Trust is an outcome of a long-term relationship you build with your audience; you can’t buy credibility. Learn how going live on your social media pages and engaging with your audience in real-time creates rare authenticity for your brand: Yotam Leshno Follow Nov 23, 2021 · 6 min read

BIGVU — teleprompter app, green screen app, captions app.

This week BIGVU took another step towards helping SMBs maximize their potential on the web using video. Starting this week, BIGVU users can go live on LinkedIn, and soon on Facebook, using BIGVU’s teleprompter feature.

Make live stream videos with pure confidence. Oh, and it’s Black Friday, so we got an amazing deal for you: Year Subscription with a 20% discount, 30-Day money-back guarantee!

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Now let’s talk about why live streaming is an important marketing tool these days and how you can make the most of it for your business:

What is Live Streaming?

Live Streaming is the act of sharing a video in real-time and being able to interact with your viewers while on air. Social media channels like Linkedin, Facebook, and Youtube are popular platforms for doing live streams.

Twitch is an exclusive platform for live streaming mostly known for esports competitions and live video gaming streams. They have more than 2 million live viewers, daily.

Constructing Consumer Trust

Unless you are a very well-known brand, you must know by now how demanding it can be to gain consumer trust. Even if your product is great, or the service you are providing is trustable, it doesn’t guarantee you credibility. So how do you earn your target audience’s trust?

Think of a great friendship you have or a long-term relationship you have committed to: Your pure trust in your friend or partner is the outcome of consistent actions that showed you they are dependable. It’s a process that requires time. This is also true for marketing, and your digital relationship with your consumers.

Want to gain your audience’s trust? You need to show them you are committed to helping their cause genuinely and consistently.

Lives stream is one way to do it. Show who you are, what you care about, and provide authentic content users crave across the web.

Engage with your audience in real-time

Live streaming lets your audience feel you. The way you speak when you go live becomes naturally more authentic as you are interacting with people watching you, and not just with the camera lenses.

You can respond to comments in real-time, ask for feedback, and answer questions as they show up along the live video. This will help you be more intimate with your audience, which will slowly but surely let them gain trust in you, and your product.

After all, you are great, and so is your product, you just need to show It again, and again. Remember, it’s a process.

How to Be a Streamer — 4 Types of Live Stream Content for SMBs:

Here are 4 live streaming content ideas to help you get started:

Showcase your Expertise

Share your knowledge on something in the field of your expertise or industry. Provide value to your audience, teach them something new.

This will help you build authority and intrigue your audience to come back and learn more about what you do and how you do it.

Another Day at The Office

Why talk about what you do at work when you can show it?

This type of content is widely desired. Consumers want content that reflects reality. There’s enough content on the web about what people like you do at their jobs, so why not grant them visual access?

Be unique, differentiate yourself from your competition.

Attend an Event with Your Audience

Going to an industry conference or exhibition? Take your audience on a journey using your phone’s camera.

Talk about the conference, what’s new in your industry, and what does the future hold? If there are special speakers, talk about them and their impact on your industry.

Are you a social butterfly? go and talk to the people who are attending. This can be extremely refreshing in a sea of generic content.

Spontaneous Q&A

This one is the most popular type of video for live streaming. It’s the best way to engage with your audience.

If you already have a good amount of quality audience, you should start doing it immediately. Your audience will gradually grow as you go.

Not only you will be educating your audience, but they will also educate you on what they want to know and what information they are looking for. This will help you specify more accurately your target audience.

Teleprompter for Live Stream Videos

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Live streaming is an exceptional way to create content, but this might not come easy for you if you haven’t done live videos before.

This is Live Streaming; you only get one shot to do it right. Doing a live stream requires you to remember your outline and main points you must touch, engage with your audience, and monitor your voice and body language.

Here is how BIGVU’s teleprompter app can simplify this process and make live streaming painless:

Use a Script

With the teleprompter on your screen, you can look directly at the camera lenses, read a prepared script and your audience won’t even notice.

Connect BIGVU to your chosen social media platforms, insert a script and whenever you’re ready, go live. You can adjust the speed of the script manually or make it go only when your voice is being detected.

Shift your focus from memorizing your lines to your delivery. Stress averted.

Outline on Your Screen

You can use our teleprompter just as a reminder to talk about specific matters, mention a fact or a quote, and not miss on anything you prepared on saying beforehand.

The fact it’s on your screen is a huge bonus. Instead of looking over notes on your desk or another file open on your computer, it will be on the camera screen you are talking to. This will help you appear prepared.

Speaking Training Wheels

This feature is most helpful for SMB’s and self-employees who haven’t done live streams.

Speaking in Infront of the camera is not a skill you can develop overnight. It takes consistent practice and a lot of studying. Especially when you do it live.

Consider our teleprompter feature as your live stream training wheels. Once you are confident enough, you can take them off.

BIGVU — a Live Streaming Setup In Your Pocket

teleprompter app, green screen app, captions app

Here is the cool thing about BIGVU’s teleprompter. You can do the live stream directly from our app!

All you need is to connect BIGVU to your Linkedin and have a script ready. Then you have an option to go live instead of recording a video.

No need for a live streaming equipment setup, you already have it in your pocket.

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