It’s good to have a website built and looking amazing, but without visitors your site won’t do…
By: Seo Empire
Tags: Marketing, PPC Marketing, Adwords, Google Adwords, PPC

It’s good to have a website built and looking amazing, but without visitors your site won’t do much. To create traffic on your website, there are different levers such as SEO, affiliation, email marketing, utilising social networks, partnerships, etc.

However, Google Adwords (and sponsored links) is a very quick and easy way to attract new customers or potential ones to your site.

I’ll explain why.

A different marketing logic

I’m not afraid to say it: Google Adwords has revolutionised the world of marketing.

Why ?

It’s very simple. In conventional marketing (eg television advertising, radio spot, press insertion, etc.), it is the company that reaches out to its potential customers.

With Google Adwords, the logic is reversed. The potential customer is coming to you.

Indeed, by typing their search on Google, the user clearly indicates what his problem or need is. For example, a user tapping Google “PPC Company Melbourne” clearly indicates that they are looking for PPC agencies in Melbourne. So all the Adwords ads that offer this product do not appear as intrusive advertisements, but on the contrary as solutions to his problem.

When SEO Empire was first created, we focused our efforts and a huge amount of resources into ranking organically. We spent month after month building an amazing network to become Melbourne’s number 1 ranked SEO company in just under 6 months. Although it sounds and looks great and also proves we had the skills, we still have few few customers until this point.

If we had our time again we would have done it slightly different. We would have put a marketing plan in place to start off with Google Adwords and Facebook Marketing and over time increasing our SEO efforts. This would have meant more clients earlier on, more income available to grow our own company and also the additional experience that is needed when growing an agency. Instead we ranked to number 1 and then got flooded with calls, emails and new clients which all got very overwhelming.

Paid adverts get the ball rolling faster

When you create your website, you want to have visitors as quickly as possible. Unfortunately, with most e-marketing levers this will not be the case.

For example, for natural referencing, it will take weeks, even months, to notice the first effects (and again, if the job has been done well).

The same goes for social media. Building a community fan of your products or services does not happen overnight. We will have to be patient.

On the other hand, thanks to Google Adwords, you will be able to have your first visitors very quickly. After creating your Adwords campaign, your ads will be visible after a few minutes.

Strategic visibility

As you know as well as I do, Google is by far the №1 search engine in the world (with a market share of around 75%).

I would even go further by telling you that for the vast majority of Internet users, their use of the Internet systematically involves a search on Google.

By showing your ads on the Google search engine, you will be able to show your ads to a large number of people. It’s like you have a sign on a busy street.

Google Network

Utilising Google Adwords not only puts you on Google search results but also gives you access to all Google owned companies such as YouTube. Google adverts are great for many reasons but you may also want to consider leveraging YouTube for branding or video promotion.

YouTube in particular gives your company very good exposure at the start or middle of videos for a very small amount. You only pay more if the user doesn’t skip the advert or watches it for longer. There are so many different ways to market your business using paid advertising, you just need to do it slightly different depending on your business type and outcomes required.

Client Reach

Certainly, your ads are likely to reach a large number of people. However, the goal of the game is to succeed in reaching only those people who are likely to buy your products or services.

And there, Google Adwords is very efficient. First, by choosing the keywords for your campaign. Indeed, you can display your ads only for keywords related to your products or services, which will avoid you showing your ads to people who are not at all interested.

In addition to keywords, you can accentuate the finesse of targeting by showing your ads only in the geographic areas you want, as well as during the hours or days you want.

All-round optimisations!

If you advertise in a magazine, you will not be able to make any changes once the magazine is published.

With Google Adwords, it’s just the opposite. You will be able to change many parameters to constantly improve the performance of your campaigns. Thanks to the many statistics you will have access to, you will be able to know what is working and what is not, and thus make the necessary adjustments to improve the profitability of your campaign.

Google Adwords is a great lever to attract targeted visitors. And companies are not mistaken, most of them know that it is essential to have an Adwords campaign.

If you are not yet present on Adwords, there is so much to seriously reconsider the question … because you are missing out on many customers or prospects!

If you already have Google Adwords, read our article on why you should have a yearly check up and get a free audit: Why you should audit your Google Adwords

This article is bought to you by the team at SEO Empire Melbourne. Working in SEO and web development since 1999 and experience with some of Australia’s biggest brands.