Exclusive SocialPilot Review, Pros and Cons
By: Onaolapo Ajumobi
Tags: Facebook Marketing, Online Marketing, Instagram Marketing, Freelance Writing, Facebook Ads

What is SocialPilot?

SocialPilot is a cloud based social media marketing automation tool that helps you in scheduling, analyzing and overall management of your social media marketing activities and thereby increasing your social media efficiency and reach.

You can connect all social media networks like Facebook, Twitter, Instagram, Google My Business, LinkedIn, Pinterest, Tumblr, TikTok and VK with SocialPilot.

You can share as many posts and connect over 100 profiles with just one SocialPilot account.

You can also manage your social media conversations with Social Inbox.

You add up to 5 team members in your SocialPilot account to delegate sharing and scheduling with the Team Collaboration feature.

You can schedule more than 100 of posts at a time uploading a CSV with the Bulk Scheduling feature.

You can create customized posts for individual social accounts at a time and also mention other Facebook and Twitter profiles for more engagement.

You can as well analyze your social media marketing activities with easy to understand Social Media Analytics and Reporting.

You can have a glance on when and what you have scheduled visually with the Social Media Calendar.

Never stay out of new content ideas, curate content suggestions and save them as drafts for later use. Add Curated Content and RSS Feeds for a never-ending queue.

You don’t have to wait for your client’s social media account credentials — just invite them and manage their social accounts effortlessly with the Client Management feature.

You can create your own customized branded domains for more visibility and recognition with the URL Shorteners SocialPilot provides and get rid of long, unwanted, ugly-looking URLs.

You can boost your Facebook posts right when you are scheduling it.

SocialPilot was established with the aim of making social media marketing more reliable and efficient. While it does not have a huge user base of tools like Buffer and Hootsuite and the rest more than 115,000 businesses use this social media management tool, so it must be doing something exceptional and right.

Compared with other social media management tools for teams and agencies, SocialPilot has a good reputation. Many SocialPilot reviews talk about how easy it is to use and how affordable and pocket friendly SocialPilot pricing is compared to other social media scheduling tools.

SocialPilot supports all the major social media networks, making it a useful all round social media dashboard. You can create and schedule posts for Facebook, Twitter, Instagram, LinkedIn, Google My Business, Pinterest, Tumblr, and VK.

That means it works well as a Facebook scheduler, Pinterest scheduler, tweet scheduler, or Google My Business post planner. As you will see, though, the Instagram scheduler functions aren’t as simple as tools like Buffer.

This social media tool has five plan offerings: Individual, Professional, Small Team, Agency, and Enterprise:

The Individual plan lets you manage five accounts. You’ll have a cap of 50 posts and its hidden on the pricing page.

The Professional plan lets three team members manage 25 social media accounts.

The Small Team plan lets five team members manage 50 social media accounts.

The Agency plan lets ten team members manage 100 social media accounts.

The Enterprise plan is fully customizable, based on your company’s needs. You’ll need to schedule a phone call to discuss.

There’s a 14-day free trial (no credit card required) with all plans. This is a little short compared with the 30-day free trial offered by Sendible , and the free plans offered by Buffer and Hootsuite. However, if you work fast, there’s more than enough time to test all of SocialPilot’s features.

Features

A Publishing Powerhouse, Except for Instagram

SocialPilot includes a number of features that show why it consistently ranks as one of the best social media management tools. You’ll have the ability to schedule posts in bulk via CSV, include multiple images, and a URL shortener for branded social media URLs.

There’s also a handy browser extension for sharing on the go, and SocialPilot’s mobile app includes image editing functionality. Now, let’s look at some of the other features built into this powerful tool.

Social Inbox and Engagement

Unlike many other social media dashboards, SocialPilot’s social inbox is currently a Facebook-only tool. You can use it to manage your Facebook inbox and comments for multiple pages. It’s a good way to keep track of messages and comments from the last 30 days, and to reply to them from a single interface.

The interface is simple and clear, although I wasn’t able to see comments on content posted before using SocialPilot. While this worked well, other social media dashboards have more robust social media monitoring tools, which include this functionality for multiple social media sites.

Social Listening

SocialPilot is heavily focused on publishing and scheduling content. So it’s no surprise that it doesn’t really include social listening features.

As noted earlier, you can handle messages and comments from your Facebook page. But if you’re looking for a social media tracker or hashtag tracker, this probably isn’t the right tool for you.

Publishing and Scheduling Posts

SocialPilot is a good social media scheduling tool, offering automated Facebook posting, and posting to multiple other platforms. Click on the Posts tab and you can start a new social media post simply by posting a link.

SocialPilot automatically pulls in images and post details and gives you an instant preview of what you’ll be posting. You can also use built-in tools to add images, video or GIFs, or design an image to go with your post on Canva. This is a useful integration.

When you click on the link for each social media site, you can see how the post will look. Then you can share it immediately, schedule it, or add it to your queue.

A cool feature is that you can set the post to repeat up to ten times over a number of days. This is great if you want to get maximum attention for a particular piece of content.

Once you’ve scheduled a piece of content you can see it in your dashboard or via the content calendar, where you can change the schedule via drag-and-drop. You can also easily tag users on each platform to extend the reach of your content.

One downside is that, for Instagram scheduling, you get a notification when it’s time for the post to go live so you can publish it yourself. It would be great if this happened automatically.

Team and Agencies Features

SocialPilot is a tool built for teams and agencies, and it shows. As an account owner, you can easily add team members with a couple of clicks. In a single interface, you can choose whether to give team members admin access to accounts, and which features they can manage (like adding feeds, connecting accounts, and boosting posts).

You can set individual permissions for each social media site, depending on whether you want team members simply to schedule content, or to be able to look at analytics and the social inbox.

Content created by people with the Content Scheduler role goes into the approval workflow. You can find and approve these via the Posts tab. Note that each team member gets an individual account for managing team content — this can’t be used for their own personal social media feeds.

As an agency owner, you can also invite clients and decide whether they can view, create or promote content.

Ease Of Use

Getting Started with SocialPilot Is Simple

It doesn’t take long to grab a free trial of SocialPilot and start setting up your account. You can fill out the short form or link the app to your Facebook or Twitter account. Social sign-on doesn’t save much time, though, as you’ll still be prompted to fill out the rest of the form.

Either way, the process takes less than a minute, and once you’re in your dashboard, there’s a handy reminder at the top of when your free trial ends.

Connecting Social Accounts

The next step is to connect your social media accounts. Unlike Sendible, SocialPilot doesn’t provide an in-app guide for this. However, you will get an email with a link to a getting started guide that walks you through the steps.

Or, you could simply click on the Accounts icon to add a new account.

Note that, if you used social sign on, the account you added will already be in your SocialPilot dashboard. As you’ll see below, this is a mixed blessing.

SocialPilot offers several social media accounts via a simple and intuitive interface. Click the one you want, complete the validation process, and you’re ready to start scheduling content.

Default Social Media Posting Schedule

One nice feature of SocialPilot is, that when you add a social media account, it automatically creates a posting schedule for your content. You can tweak this, of course, but it makes it much quicker to get started on actually sharing content.

However, this did not happen with the account I used for social sign-on, which seems strange. I had to delete that account and add it again to get the automatic posting schedule.

Grouping Accounts

If you’re an agency or have a large team, managing multiple social media accounts can become difficult. That’s why SocialPilot’s grouping feature is so handy. It lets you put social media accounts into a group so you can work with all those accounts at the same time. This is useful for working with RSS feeds and content suggestions, as well as creating social media posts.

See if Socialpilot is right for you.

DISCLAIMER

This Review are strictly for educational purposes only and you should equally be aware that most of the link in this review are affiliate links, which means I should receive some commission if you use them, thanks.