4 Amazing Tips For Successful Lead Generation With LinkedIn Automation Tools
By: Steve J
Tags: LinkedIn, Technology, Automation, Lead Generation, Tips And Tricks

4 Amazing Tips For Successful Lead Generation With LinkedIn Automation Tools Steve J Apr 7·4 min read

If you’re a B2B marketer, LinkedIn should be the most important part of your marketing strategy — it has become the largest B2B platform where you find and engage with niche-specific leads, makes meaningful connections, and grow your brand.

If you pay attention, using LinkedIn for lead generation would make a lot of sense to you. Unlike other social platforms such a Facebook and Instagram, prospects are much more eager to have professional conversations on LinkedIn.

It’s a professional network where you don’t just scroll down to watch videos — you’re there to talk about business opportunities.

Advanced LinkedIn automation tools have worked as a blessing for B2B marketers. These tools pointed them in the right direction, helping them find quality leads, and even turn them into customers with personalized messages.

Now you can probably see where I am going with this: Here are some useful tips on how you can use the best LinkedIn automation tools to generate leads.

#1: Optimize Your Profile 👏🏼

First things first — before you even start using LinkedIn automation tools to connect with people, make sure your profile is good enough to trust.

The worst thing you can do to yourself is running an impressive campaign while having a bad profile. You know what will happen? Prospects won’t accept your request or respond to your messages even though your targeting was highly precise and you were using the best LinkedIn automation tools the right way.

Here are a few things that you can do to leave a good first impression:

Add a professional profile picture and background

Add a professional profile picture ( not something with a Snapchat filter or a stock photo of a business person). It’s a good idea to add a picture that shows something you love; fashion, books, art, etc.

Headline & Summary

When adding a headline, make sure you add the most relevant keywords. This also goes for your summary.

Just like you are using advanced LinkedIn automation tools to find prospects, they are also using LinkedIn automation tools to find reliable vendors. So, provide them something in your profile to trust you.

#2: Add Connections (but within limits)

Now that you have a great profile, you can confidently use the best LinkedIn automation tools to run outreach campaigns to add connections.

However, this can be a bit challenging — sending too many connections in a day can get your account blocked.

If you are using the latest LinkedIn automation tools to send connect requests but you haven’t set any limits, it can get you in trouble.

This is because sending too many connected notes is considered spam. You can avoid this by using the best LinkedIn automation tools that offer the ‘Warm-up feature.”

Here is how you can do that:

Use LinkedIn automation tools to set daily limits for:

Profile Engagement

Connection Requests

Messages

And so on…

Some of the top LinkedIn automation tools such as LinkedCamp have an inbuilt safety limit feature to keep a check on the number. Thus, you don’t have to do it manually as these tools can do it for you.

#3: Follow Up

There is a misconception that LinkedIn lead generation is all about numbers — Gathering as many leads as you can and hoping that some of them will work is like fooling yourself.

If you’re sending messages to leads once and leaving them behind if they don’t respond — you’re doing it wrong.

You’re missing an important step: Follow Up. As a B2B marketer, you must have an idea of how important it is to follow up. When you follow up with a lead faster, your chances to convert them into sales are 9 times higher.

But many salespersons don’t recognize the importance of follow-up and leave hundreds of great opportunities at the table.

It might be awkward for you to keep pressing someone once they have shown no interest. Don’t worry! There are some great LinkedIn automation tools that can do it for you.

You can do this easily with LinkedCamp — to send personalized messages and follow up after regular intervals. This advanced LinkedIn automation tool is very easy to use and automates messages and follow-ups. It will automatically send follow-ups after a particular time period.

#4: Generate Leads From Other Sources

Using LinkedIn automation tools LinkedIn doesn’t mean there is no other source or channel for lead generation.

Your leads could be anywhere on the internet, on any platform and you can use different means to find them.

However, the place where you can certainly find leads without hassle is LinkedIn. Analysts and strategists have suggested that LinkedIn could easily change the game for marketers if they know how to use the best LinkedIn automation tools properly and what strategies to apply while using them.

Good luck!