A Comprehensive Guide to Digital Content Marketing
By: Digitale - Digital Marketing Company
Tags: Digital Marketing Agency, Video Marketing, Content Marketing, Seo Tips, Social Marketing

Most assume that content marketing means creating a blog site and writing content to fill up that page. But an SEO content strategy is so much more than churning out piece after piece. And to make this work, you need a clear understanding of what it is and what it isn’t.

Digital content marketing is the strategic act of creating and distributing useful, relevant and consistent content aimed to engage and attract specific target audiences. There is typically an aim of deriving a desired action that is involved in the process. But from a larger standpoint, it stresses creating relationships and fostering loyalty through value in the form of digital content.

Why Choose Content Marketing?

Without a doubt, ‘blog’ is the first word that comes to mind when people think about this form of digital marketing. But what many don’t know is that content marketing has actually been around before the advent of the internet itself. Surprising, isn’t it?

Here’s a small story to explain exactly why you need it.

Andre and Edouard Michelin found it difficult to sell their tires in France back in the 1900s. So, they wanted to promote the idea of travel and exploration. This would work to increase the demand for cars as well. The results of those efforts were called the Michelin Guide — a guide aimed at French motorists which gave information about road maps, tire repairs, car mechanics and petrol stations available in France.

Even without a good SEO content strategy, they made it big. This stands out as one of the first examples of content marketing in history. And as far as the results of this endeavour are concerned, they moved on to become one of the world’s largest tire manufacturers!

This is the same premise that a digital marketing content writer follows. By improving lives and solving problems for your audiences, you build trust and authority. With that, you establish long term relationships while earning loyalty when it comes down to purchase decisions. It shows that you care and you’re not blindly pushing out products/services for sale — and there are several good reasons why you should consider content marketing.

Creates brand awareness

Allows entry into new markets

Generates leads for businesses

Attracts a specified target audience

Turns them into customers/advocates

Engages and educates people

Generates sales and conversions

Types of Content Marketing

In simple language, content marketing translates into marketing your business through the use of content. This takes the shape of written, audible or visual forms.

Some of these are mentioned below:

Blogs and articles

Infographics and visualizations

Ebooks and case studies

Podcasts

Videos and social video marketing

How to Create an SEO Content Strategy

To make full use of this technique, you should map out exactly what’s in store for you.

Here’s a head start to creating a good SEO content marketing strategy:

Set goals and KPIs

Understand audience persona

Audit existing content

Research top-performing content

Generate topics and keywords

Create a distribution plan

Measure results and adjust strategy

Benefits of Content Marketing

Content forms the foundation of every kind of online customer interaction. To that end, it plays a key role through the stages of discovery, consideration and conversion.

Of course, there are a variety of benefits that can be expected:

Long term growth

Builds relationships with audiences

Adds value to readers’ lives

Creates brand awareness

Increases site traffic

Establishes thought leadership and trust

Improves SEO rankings and visibility

Retains and improves retention rates

You don’t have to be a digital marketing content writer to reap the benefits of this technique. With this set of guidelines, anyone can make content marketing work for them. But if you are unsure of your next move, place your faith in Digitale to fulfil your goals and objectives.

Visit our website to learn more about how we can take your business to the top!