How to Design a Website for SEO
Tags: Search Engine Optimizati, Website Traffic, SEO, Content Strategy, Content Writing

Learning to design an excellent SEO incorporated website is not a joke, it requires a systematic approach. Anyone who is designing an SEO-friendly website has to keep in mind a few things that hold relevance from the search engine optimization point of view.

Steps

Research keywords. When designing a search engine friendly site, carry out the research for keywords.[1] Make effective use of a word tracker or other keyword finding tools. A word tracker is a keyword research tool from which one can find relevant databases that could help one grab the attention of a prospective audience. The two main things to remember are competition search and the misspelling search

2.. Place keywords strategically. Researching for the keyword is a complex chore, but what holds more complexity is the correct placement of researched keywords.[3]

Place keywords in the URL. The inclusion of keywords in the URL of the website is optimal. If you have multiple words that need to be placed in the URL, then appropriately separated dashes should be used.

Focus on areas that register well with search engines, including bold headings, near the top of the page and at the end of the page.

Embed keywords in the anchor text used to describe links, your domain name and title, and Meta tags.

Use keywords to create a theme throughout the content on your site. Search engines tend to look for a theme or common topic on a Website in an effort to deliver more relevant results for searchers.

Place your keywords as close together as possible, while making sure your sentences remain clear.

Ensure a proper keyword density or weight but not overload. Between 1 and 1.5 % of keywords, in relation to other text, is the best density.

3.. Include Meta and title tags. Some search engines still use Meta keywords, Meta Description,s and Title tags to catalog and rank Web pages. Be sure to place a title tag at the top of each page to identify the document’s overall content. Use your keywords in H2 and H3 tags. You should also write an accurate Meta description tag. Don’t neglect to include a Meta keyword tag to reveal the most important keywords for each page to search engine spiders.

4.. Keep your content updated. This lets search engines know the content on your site isn’t stale, plus it will keep your site appealing to visitors looking for the latest information.

5.. Provide enough content. Major search engines typically require you to have at least 300 words on each page.

6.. Use images sparingly. Apart from the logo or any other specific symbol, the text of the website should be kept away from images. The size and placement of the image also need to be watched.

Include alt text for images.

7.. Avoid using frames if possible. Frames, which are being used less and less, enable you to split a page into pieces and section off static content to decrease download times. However, they can cause navigation difficulties and prevent search engines from being able to access every page on your website.

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Build incoming or backlinks. You can do this by outreaching people for an amazing post that you wrote or outreach people for a guest post on their website. Guest posting not only helps you get links but also helps increase the authority of your website. Most major search engines rank Web pages based on the number and the quality of links that point to the Website (link popularity). They do so because it’s very difficult for Webmasters to “fake” good links. As a result, link analysis gives search engines a useful means of determining which pages are good for particular topics.