The Gwella Manifesto
By: Peter Reitano
Tags: Plant Based Nutrition, Functional Medicine, Psychedelics, Mushrooms, Cpg Brands

The Gwella Manifesto

We believe in the power of mushrooms.

There are around 75,000 scientifically identified species of fungi. Far beyond their usual status as a food ingredient, mushrooms can help solve some of the world’s biggest problems. They can clean up oil spills, neutralize environmental pollutants and regenerate ecosystems through a technique called mycoremediation. They can create super-soils which could prove to be major carbon sinks. They can produce biofuel. They’re a nontoxic pesticide. They can be used to create biodegradable packaging and replace plastic. And they have all sorts of health benefits for humans.

This is what we’re interested in at Gwella. Gwella means to improve or get better in Welsh.

We have a long history of growing and cultivating mushrooms: we understand them, and we have been building our own health and wellness solutions for years. We want to introduce a wider audience to the incredible multi-faceted power of these organisms.

Our products are tailored for consumers looking to explore the world of mushrooms, adaptogens and psychedelics. Consumers who want to reap the benefits of these powerful ingredients to support physical and mental health, and bolster cognitive performance.

Our products optimize three critical aspects of wellbeing, which are all under stress in our modern mercurial environment: Mind, Body, Soul. At heart, we’re a human optimization company, and our products are tailored for consumers looking to improve, elevate and transform.

Our mission is to build the most accessible and Promethean over the counter portfolio of mushroom products that amplify individual and community wellness. Everything we do will have an IP and brand moat; we’re never going to make the same old coffee, powders, tinctures or copycat products.

When it comes to psychedelics, the majority of businesses in this space are focused on drug development and clinical treatment. We’re very happy that this great work is being done to help those suffering from serious mental health issues. These compounds will revolutionize the treatment of these conditions.

In our opinion, legal psychedelic therapies in a clinical setting will be inaccessible to the majority of the population for many years to come. More people will be helped through diligent self-care using the latest research as a guide, than in a clinical setting.

We are developing consumer products, ancillary tools and educational content that enable the safe and effective use of these substances in a non clinical setting. Our mission is optimization, not fixing or curing serious health conditions.

We’re building tools to bring people up from zero to plus six, not from minus six to zero.

Our audience is the millions of people who use psychedelics to improve their state of being, to get more creative, to improve cognition and to have profound life changing experiences through altering their consciousness. Whether that’s through regular micro-dosing or occasional macro-dosing.

As we witness and participate in this renaissance in psychedelics, we take our values of community, nature, and responsible stewardship to heart.

We believe mushrooms are a healing catalyst for our shared communities, our planet and ourselves. Our shared experiences are what have brought us together, but it’s our collective values to improve people’s lives that have motivated us to succeed.

We are on a journey to introduce people from all walks of life to the incredible multi-faceted power of these organisms. Our mission is to be humanity’s first-step towards modern mushrooms.

We honour those who have celebrated mushrooms for thousands of years. We value Indigenous and the ancient stewardship in the way we connect to mushrooms, from nurturing an open and enquiring mind to encouraging clear intention.

Commitment:

Open Access : Above all else, we want to increase access. Approaches that seek to limit that or suppress competition are antithetical to realizing the transformational potential of psychedelics and mushrooms as a whole.

Decentralized: We firmly believe psychedelics should not be dominated by a few large pharmaceutical players

Cognitive Liberty: On a profound existential level, the self-direction coming from our mind, our awareness, our consciousness is what makes us human. We believe interference with that constitutes a violation of our humanity. We have a fundamental right to alter our own consciousness.

Justice Reform: Countless lives have been irreversibly disrupted by the War on Drugs and it’s targeted criminalization. We work to foster a safe space for people who have been impacted by the War on Drugs to explore their relationship with psilocybin, free from judgement and further persecution.

Indigenous Support: We value Indigenous stewardship in the way we connect to psychedelics, from nurturing an open and enquiring mind to encouraging clear intention. We aim to honour and celebrate the efforts of those who have carried the torch in this space by working with partnered Indigenous groups.

We hope in our lifetime to see total acceptance of all these incredible botanicals, so people will have the opportunity to explore different plant based medicine and evidence-based ethnobotany without fighting the law.

The world would be a much better place for it, and we work towards that goal every day.