I REALLY DID NOT KNOW PEOPLE DO THIS TO PROMOTE THEIR STORES
By: Timothy Build
Tags: Ecommerce, Store, Product, Promotion, Digital Marketing

I REALLY DID NOT KNOW PEOPLE DO THIS TO PROMOTE THEIR STORES TIMOTHY BUILD Apr 25·3 min read

After doing some creative research on the best ways to promote my store because I was experiencing really bad sales. I did try a lot of things, I printed flyers, reached out to families and friends, and did some crazy things that I would not love to mention. In my quest for the best promotional strategies, I discovered that I need more than just a mobile website for my business. I learned I was really going to have to really grab the attention of different people irrespective of their color or location. The question is: once you create your store, how do you spread the word about it? This is the kind of store promotion I did to scale up my business. I started so small, but as more and more I did things that my competitors were not doing, I started experiencing an incredible change in the number of orders I received every day. I started climbing up on the ladder because I was ready to do things differently.

No matter how well you market your mobile store, if it’s not something people need, they aren’t going to be interested. Your store doesn’t have to be just an extension of your website or another version of your online store that would be of interest to only your current customers. You can get creative and come up with something that will attract the general public and put your brand name in front of them. This is another proven guide that can also assist you to scale up your businesses.

This is how your store will be displayed if have a google my business account. you can read the full article here or alternatively from the link above

For many people, this goes without saying but for new eCommerce businessmen (or businesswomen) it is important to understand that creating a great eCommerce website is only part of the equation.

The other part is promoting your store for the purpose of increasing sales.

A shop or website alone is not enough to make your first sale.

You need to create a plan on how to use different digital marketing techniques like SEO, Social media marketing, content marketing, PPC to reach out to your potential customers.

Having put all these together and the next I did was having a well-secured payment platform that customers could trust. This whole mechanism created the trust and I and I have been able to increase my sales.

Part of what I did was a virtual event

Sponsoring an event can work wonders — if you use the right approach.

First, ensure you select the right event to sponsor. Search for events where attendees are likely to be interested in your product, and then find out how many consumers will be in attendance.

Then start sorting them by cost.

Avoid sending a convoy of marketers to set up a table and hand out flyers. If there are potential customers attending, you’ll need to be more creative to build relationships.

Demonstrate some of your most interesting products to tell your story, get people talking, and provide on-the-spot rewards like coupons and free stickers in return for email list subscriptions and social media follows.

Here are some tips from Inc to help you maximize your return when sponsoring an event.