Digital Marketing is the future of work, We have moved!
By: Hannah Adejugbagbe
Tags: Digital Marketing, Content Marketing, Writing, Content, Content Strategy

Digital Marketing combined two major related fields that involve communication, these fields are Marketing and Mass Communication. Mass Communication is a process by which information is communicated to a heterogeneous audience by a person, group of people organization, while marketing is the process of promoting and selling goods and services using all available digital channels.

Mass communication and marketing both share a common relationship, they both involved a medium. Therefore, Digital marketing involves the use of digital/online/internet mediums such as phones, computers, desktop, etc to communicate so as to promote goods and services.

The medium adopted for communication clearly differentiates how marketing and communication have evolved over the years. A few years back radio, television, newspaper, magazines, billboards, referral (Word of mouth marketing), etc we're considered as modern means of communication and marketing. They replaced ancient mediums like Ekwe, Ikoro, Smoke signals, Open market, Age groups, palm fronds, The town crier Oja, etc.

Communication medium has once more evolved to Digital marketing, the earlier stated medium is still in use but gradually being replaced with Internet marketing. Companies have gradually started optimizing their marketing department, hardly can you find foot marketer because a lot of people now use the internet.

Because of this, business transaction has evolved, Digital marketing has affected how business implement marketing strategies. It has made it easier to reach people through the digital world. These decisions came about by increasing the use of the internet for day to day activities like; Buying, paying, entertainment etc.and has created a need for businesses to go online.

Are you really online?

The misconception people have about Digital marketing is thinking that opening a social media account for their business is all it takes for the business to be online. There are a lot of businesses online that haven't been found and these bring up the question, Are you really online?

There are several things to know about establishing a rooted presence online which would be discussed in detail in this book. The difference between digital marketing and social media is the fact that social media is one of the digital marketing channels. Strategies employed in digital marketing may involve other digital channels e.g internet ads, email, TV, mobile ads, content strategy, search engine marketing, blogging, etc while Social media strategies involve the use of social media platforms like Facebook, Twitter, Instagram, LinkedIn, etc.

Digital marketing and the future of work:

Artificial intelligence is one of the major forces driving the future of work according to recent research, this includes Digital Marketing. As of 2030, it is projected that there would be more virtual Jobs and digital literacy would be among the high in-demand courses. Globalization caused by the wide acceptance of the internet and machine learning has affected the way if life. This in turn has affected our work and habit. Because of the trend, adjustment we're made to the current demand.

Right now, marketing and advertising funds are being diverted to online marketing and advertising, away from conventional marketing channels. This has generated a need for skills attributed to digital marketing. Ther e are over 1000 digital marketing related Jobs generated on LinkedIn each day in Nigeria. Just imagine the pool of opportunities that awaits people that have chosen Digital Marketing as their career.

The path to digital marketing can be tough for those attempting to understand on their own because the path to learn is detailed and extensive. Digital marketing curriculum is comprehensive and therefore resources are dispersed on the internet. You can't entirely get full mastery that way, you will need to learn the entire thing as a whole to have full knowledge. A fact missing in knowledge can put a dent in ones career. It is important to get broad knowledge by registering in digital marketing training.

Why not take a deep breath and think of any reputable company without social media presence online. They all know the importance of this skill and have all ditched traditional ways of marketing. These companies have adopted several digital methods to improve their brand.

Digital Marketing categories include;

1) Search engine marketing

2) Search engine optimization

3) Social media marketing & management

4) Copywriting, content marketing & strategy

5) Branding

6) Website management and development

7) Website & social media analytics

1) Search engine marketing:

When you search for anything with search engines, Take a look at the first result, you will notice some results with ads attached to it, these results were brought by paid adverts for visibility on search result pages. This paid advertisement can be done using Google Ads or binge ads. Don't get it all mixed up a pay per click and cost per click ads are still search engine marketing.

2) Search engine optimization:

It involves the use of specific methods to optimize website traffics from the search result page. Getting organic and unpaid traffic saves advertisement cost, it is easy to make your website visible on the first page on search results if you apply the principles.

3) Social media marketing and management:

It involves the use of social media ad tools and websites to advertise goods and services. It also involves creating and sharing content on social media to relate with customers to achieve marketing and branding goals.

4) Copywriting, content marketing & strategy:

Copywriting involves writing a sales copy or content to advertise products and services. The aim is usually for brand awareness or to generate a lead by instigating a call to action. While content marketing involves creating useful information as relevant content in a particular field. It mostly leads to brand awareness, and it generates leads. Content strategy involves careful planning, and the development of useful content to generate lead.

5) Branding:

Branding is the promotion of a particular product, services, or company by means of advertising and distinct pattern that is easily identifiable and specific.

6) Website management and development:

A website consists of a collection of web pages that can be identified by a common domain name. The website development process Involves a documented outline of the steps needed to be taken from start to finish too complete a typical Web Design project. Website management involves updating, analyzing, promoting, and developing a website.

7) Website analytics:

Web analytics involves measuring, collecting, researching, analyzing, and reporting web data so as to infer, understand nd use it for web usage. Web analytics results to make relevant decisions that marketing strategies and planning.

Digital marketing is not the next big thing but the current big thing.