The FUTRSPRT Interview Series: Tone Networks Founder & CEO Gemma Toner
Tags: Leadership, Video Technology, Female Leadership, Platform, Sports Business

Courtesy of Tone Networks

By Matt Bowen

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FUTRSPRT Interview Series presents conversations with some of the sharpest minds in sports tech. Leaving no angle of competition or fan experience unscathed FUTRSPRT showcases those creating the future of sports right before our eyes.

FUTRSPRT’s Matt Bowen discussed female leadership with Tone Networks Founder & CEO Gemma Toner. The company is beginning to make major inroads in Major League Baseball as FUTRSPRT discovered Tone Networks is just getting started.

Courtesy of Tone Networks

Toner told FUTRSPRT that Tone Networks, a SaaS-based company, is focused on finding a way to get women executive coaching. The company continuously gathers consumer insight and understands that working women want a one-stop-shop for leadership content. Through short videos and applicable “cheat sheets,” users can confidently use the Tone Networks platform when they have time.

Toner stated, “Tone provides access and a way for [women] to participate and progress in the workplace. Through Tone Networks, the ability to find experts in a given field/subject matter is greater. We democratize access to leadership stars.”

Think Tone Networks is gimmicky? Wrong. It’s a transcendent trailblazer in female leadership.

Tone Networks was launched in late 2017 and its recent deal with the Atlanta Braves is evidence that empowerment platform will soon be a staple throughout the front offices of sports.

What Have Some Pleasant Surprises Been?

“The generosity of people to refer Tone Networks has been a great surprise. Our metric-driven approach has led to fresh, innovative ways to promote women in the workplace”, says Toner.

“We’ve had clients range from Coca-Cola to big data to health care companies.”

Coca-Cola. Major League Baseball. Tone Networks is a classic.

“The most exciting thing we’re seeing is the impact we’re making with women. We’re seeing super-high engagement and 89 percent of our users say Tone Networks has made a positive impact.”

“What we’re doing is building a talent pipeline for the future.”

Bullseye. It may take 5/10/15 years to become crystal clear but Tone Networks is a driving force in female leadership. Get used to the name now — your daughter may thank the platform when she becomes CEO of a Fortune 500 company in 2030.

What’s Next for Tone Networks from a Tech Perspective?

“We’ll forever be data-driven and let our customer’s feedback guide improvements”, Toner begins.

“Tone Networks will continue to use video-sharing as a way for companies to share within a community. The Atlanta Braves can have a custom environment where they can build unique coaching sessions geared toward a specific department or individual employee.”

“This also allows the sender of the videos to become a role model, building trust and relationship throughout the organization.”

Toner leaves with a tea leaf pointing toward the future, “Expansion plans are on the roadmap.”

Highly-customizable, metric-based leadership lessons delivered via video that helps individuals and organizations build a security network amongst each other — jackpot. Expansion in many forms should be expected.

In 3 Years Tone Networks Will Be Known for _____?

“The perfect storm is to help grow leadership, courage, and commitment for women.”

“In three years Tone Networks will be known for moving the needle when it comes to promoting women globally.”

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Tone Networks — don’t forget the name — the platform of the future when it comes to executive leadership.