MEDISPA MARKETING IDEA: The Fortune Is In The Follow-Up (Seriously, The Clock Is Ticking!)
By: Tonya R. Taylor
Tags: Marketing Ideas, Medical Spa, Doctors, Medical, Medical Aesthetics

Medical Spas how much time do you spend following up with your leads?

When I read the question “Do you spend as much time following up with leads as you do generating new leads?” posted by Peter Mohylsky in the Q&A section of ActiveRain, I was SHOCKED! But when I saw all the comments and read more, I just had to write this blog (and so here goes)…

It could take months to find prospects that turn into potential customers and leads but you could lose them in a matter of seconds. As a medical spa practitioner, you are not alone because most businesses (solo, small and large) all struggle with cost-effective ways to advertise and market our products and services. The key to making money from your leads is an old saying… there’s a fortune in the follow-up.

Medical Spas get your leads on the phone fast!

Here’s why: the longer you wait to respond to a new lead, the less likely they are to convert to a sale. YIKES! In fact, there was a study by Lead Response Management that confirmed the odds of contacting a lead if called within 5 minutes versus 30 minutes of receiving the initial lead actually drops 100 times. Now you see why the clock is ticking!

Yes, I know there will always be a percentage of curiosity seekers, tire kickers, and time wasters, so you just have to follow up anyway.

The study went on to say “Responding to web-generated leads within five minutes = 900% increase in contact rates”. Are you using the right tools to make that happen?

There are plenty of areas in your medical spa business where you can use technology to perform routine tasks or automate a process. This is especially true for following up. And believe it or not, there are hundreds of no-cost or low-cost tools available to help your medispa save money and time.

Medical Spas: 3 Ways to follow-up with your leads FAST

#1- Call — PLEASE medical spa directors have your staff pick up the phone because calling works best. Potential clients are so tired of voice prompts and not having the opportunity to speak with a live person. That’s why the Discover Card did an entire very successful TV campaign (you can find it on YouTube) about speaking to a live person.

#2- Text — If you have already made contact with your lead, a follow-up text would be great. You could also use texting to stay in contact and top of mind with your lead. The right tool will provide canned text messages for you to respond quickly to routine questions.

#3- Email — Use email to continue to nurture your leads and add value. Sorry but emailing once a month is not enough. It is your responsibility to stay top of mind. It is not the leads responsibility to remember you are there. Don’t worry, If you are adding value with your nurturing it will not be considered noise. Just be sure to segment your list (current clients, previous clients and consultations) so the right message is reaching the right type of lead.

The good news is you can do all these on a mobile phone (or computer). That’s why it amazes me how many medical spas office staff don’t follow up as soon as possible. This could be the reason why the perception of the quality of online leads is so low.

No doubt about it, medical spas need a plan for following up with leads so you are not wasting time and money. Once you have a steady flow of leads I’m sure you’ll agree, it is all a numbers game.

As a Lead Generation Expert who has cracked the code of the medical spa fat-freezing market, I built my business to provide a Guaranteed Leads Solution for body contouring practitioners, just like you so they can get found, get leads and make more money than ever with a constant pipeline of qualified prospects.

No matter where you are with your online advertising, I can provide the help, education, and knowledge you need to succeed with lead generation!

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