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When social media comes crashing down, THIS is what to do…
By: John Holt
Tags: Small Business Marketing, Social Media Marketing, Marketing Technology, Marketing Strategies, Copywriting Tips

In case you didn’t hear the news — Google and YouTube both crashed yesterday.

It was only for an hour or so, but when you’re desperately trying to blast through episodes of “Terry and June”, it can be a bit frustrating.

Anyway, I know what you THINK I’m going to say about this…

As an email marketer, you think I’m going to say:

“SEE? This is why you need to focus on building an asset you own and start emailing your list…”

You’re also expecting a “building your house on sand” analogy too, aren’t you?

If that’s the case, I’m going to disappoint you.

Yes, the fact that two of the internet’s largest websites went down yesterday should terrify you a little bit, but make no mistake…

… email ain’t perfect either.

It’s not a panacea.

For reasons that I’ll get to in a future message, email has its fair share of problems too.

(Here’s a clue: have you looked at your email providers T&C’s recently?)

When Google and YouTube crash, it’s a reminder you should look at ALL the online tools you use and ask:

“If this went down tomorrow… what would I lose… and what would I do next?”

Doesn’t matter if it’s Facebook, Twitter, MySpace, or Tinder…

If you logged in tomorrow and were greeted by a screen that said:

“I’m sick of going to Congress, so I’ve cashed out and moved to Berwick-upon-tweed. Love you, Zucks.”

… what would you do?

And if you’re sitting there gloating, thinking:

“I’m OK… I have an email list”, let me ask you a question:

When was the last time you downloaded it? And if you have, where do you keep that precious CSV file? Is it in one place, or do you have backups, just in case?

Social media.. email… YouTube… Google… they’re all just tools and, like any tool, they can break and go wrong.

Your job isn’t to find one only to bitch and moan when the handle snaps…

… it’s to take responsibility for your business and always have a plan B.

To always know the answer to the question — “if this went away, what would I do?”

Having said all that…

Email probably IS the best place to start.

That CSV file full of people who raised their hands, saying “I want to hear from you” is a pretty awesome asset to have in your back pocket should Zucks decide to delete his FB account.

If you don’t have an email list, start.

Not because email is king…

… but because it gives you more power and control over your business and your life.
Three powerful marketing questions
By: John Holt
Tags: Marketing, Business Strategy, Small Business Marketing, Marketing Strategies, Copywriting Tips

Tony Robbins is fond of saying ““Quality questions create a quality life”.

(He’s also fond of saying “How the hell did you get in here? Get out, Holt!”)

Regardless, asking better questions is often the first step to getting better answers.

With that in mind, the copywriter in me (I call him Francine) wants to give you three questions to help you with your client getting:

1. What does your ideal client/target audience REALLY want?

Go deep on this — keep asking “why do they want this until you get to something meaty

2. How can you help your customers get that?

Brainstorm all the ways. Then think about how you can improve all aspects of your service to help make their life better/easier.

3. What’s the best way to PROVE to your ideal client that you can help them get what they want?

Being helpful and useful is one thing, PROVING it is another. What do they need to see/experience so they believe you can help them?
I don’t know what the hell I just bought
By: John Holt
Tags: Benefits, Small Business Marketing, Copywriting, Marketing Strategies, Copywriting Tips

I’ve signed up with a VPN service.

(If there’s a snappier way to begin an email, I’m yet to find it!)

If you don’t know, a VPN works by routing your device’s internet connection through a private server rather than your internet service provider (ISP) so that when your data is transmitted to the internet, it comes from the VPN rather than your computer.

The VPN acts as an intermediary as you connect to the internet, thereby hiding your IP address and protecting your identity.

I’ll be honest, before I signed up I didn’t have the foggiest about how a VPN works.

Still haven’t.

I copied and pasted those paragraphs from a tech website.

Worse than that though, I’ve realised that I have no idea what ‘VPN’ stands for.

Balls. I’m going to have to Google that now too.

Hang on a second…

(Virtual Private Network)

Point is, when it comes to VPN’s, I don’t give a toss about routing, transmission, privacy, and intermediary stuff.

I just have one question…

“Will it let me watch American Netflix?”

That’s the only thing I cared about.

It’s the same with YOUR customers too.

You see, as much as you’d like to think they love every single one of your delightful features and benefits…

… there’s only a couple that REALLY matter.

You might think they’re in awe of the font you spent three weeks mulling over for your ebook, but they’re not.

They only want to know if it’s going to bring them extra dosh, make their towels softer, and their left buttock firmer.

I imagine there are a lot of benefits to VPN’s — involving words like “megabit”, “encryption”, and “protocol”, but, for me at least, they hold zero interest.

‘I wanna watch “Grey’s Anatomy”!’

So, even though you should spend time thinking about ALL the benefits your product/service/widget can offer, remember…

… this isn’t a competition.

You don’t get customers by offering the MOST benefits…

… you get customers by discovering the benefits they care about most — and focusing on those.
EliVid la réalité est ce que c vrai — Découvrez le pouvoir d’Elivid
By: Hodges Lu
Tags: Copyscape, Copywriter, Elividreview, Copywriting, Copywriting Tips

JV Review, Internet marketing, Seo Tips | “Disclaimer for the review: sometimes the links have the ref link” Best Regards
Be Bold or Die!
By: Hawker Alex
Tags: Copywriter, Copywriting, Copywriting Tips

For years I volunteered at a local radio station. It was my job to host two hours of radio that no one listened to. I learned quickly that it’s extremely easy to be boring. All you have to do is be yourself, be normal. If you want to tune people out, talk in your everyday voice and tone.

If you want to get attention or even just keep people awake, you have to give your personality more power.

What seems over the top to you actually comes across as normal on the other end. Do you ever judge a TV presenter for smiling too much or a radio host for being too energetic? Nope. It’s normal.



For me, a generally quiet, introverted dude who doesn’t like being the center of attention, this took some getting used to. I trained myself to be more energetic and outspoken. I practiced making bold statements that got attention. I started speaking louder too. I even used my arms and hands expressively in the studio even though there was no one around to see me.

People can feel your energy.



This has strong correlations with copywriting.



Recently I was sending out pitch letters to local businesses and here’s the headline I ran with:

“Want more customers and more sales? It all starts with the right message”.



My first reaction is that it’s too bold. I feel like I’m promising too much.



My instinct is to play it safe and say something like “Hi, my name is Alex, I’m a local copywriter who believes they can improve your business with marketing blah blah blah”. BORING.

The first headline makes a promise and describes the benefit to the consumer. The second one talks about me — yawn.



The same principle applies in copywriting or radio: what sounds outrageous to me, sounds plausible and expected to my potential customer.

Of course, my only caveat is that you should remember who your target audience is and write according to the brand that you are representing.



I was recently listening to a podcast by James Wedmore and he challenged online business owners to be bold in their guarantees that they offer. It’s well known that offering a solid refund policy takes the risk out of the purchase and increases sales.

A common objection to this is that people might request a refund. James’ response is “YES! some people will request refunds”.

The underlying assumption is that your product might not get the results that you claim so offering a refund is risky.

The question therefore is: “Do you believe in your product or not?” If the answer is yes, then make a bold promise and stand behind it. If you don’t, you’ll be lost in the crowd.

Have you ever heard a company say “you should only work with us if you’ve done your research and are sure about it.”?

NO!

They say “why shop anywhere else? We are the best”.

Be bold.
Copywriting tip: How to get near-instant credibility
By: John Holt
Tags: Small Business Marketing, Business Writing Skills, Copywriting, Credibility, Copywriting Tips

Here’s a fun thing to try on that gigantic whiteboard you mistakenly bought on Amazon.

(“I thought a single quotation mark meant inches! FFS!”)

Create a unique name for your thing, product, or service.

This might sound like the kind of pointless exercise people do to avoid real work, like faffing around on Canva, or replying to those “put your FB page below and let’s get some surprise orders” posts on Facebook, but coming up with a new and creative name for your thing is a great idea.

Here’s why…

Imagine I’m selling a product called the “keto diet plan” and a customer reading my sales page decides to find out more, so off they pop to Google to type “keto diet plan”.

What are they going to find?

Answer: a SHIT ton of stuff — from LOTS of different companies.

End result — they’re probably going to enter a Google Keto rabbit hole and never find their way back to my page again.

But….

Let’s say, instead of “Keto Diet Plan”, I call it the “Fat Fuel Re-ignition Switch”…

(Let’s also assume I’ve bought the domain and have started posting using these words)…

What’s going to happen NOW if the customer decides to go on another Google adventure mid-way through my sales page?

Now, they’re not googling “Keto Diet Plan”, they’re searching “Fat Fuel Re-ignition System”.

What are they gonna find?

Me.

No-one else.

Only me.

No Google rabbit hole of death, but there’s also another benefit to this…

… it gives you near-instant credibility.

After all, to be top of google for “Fat Fuel Reignition System” must mean I’m the best, right?

So… back to my sales page they go.

Note: do I really need to say that it’s not about deceiving your customer by coming up with a misleading name that isn’t a fair representation of your product?

I don’t? Awesome.

Another note: it’s also not about using flouncy and impressive-sounding words.

It’s about coming up with a name for your system that resonates with you, your customers, and the product.

Here’s that question again…

“What would YOU call this?”
These PPC Copywriting Tips Could Turn Search Ads Into Your Personal ATM
Tags: Ppc Agency, Google Ads Tips, Pay Per Click Advertising, Ppc Advertising, Copywriting Tips

Focus On Them

It´s not by chance that “you” is one of the winning words on that list. Not you, them!

Who? Your prospects, of course.

You`re probably already aware of this technique but ask yourself, how many times you used it.

The goal of an advertisement, whether it is placed on Google, a newspaper, or on a billboard, is to influence your audience to take a specific action, not to make you look good. Nobody cares about your product!

People care about what´s in it for them.

PRO TIP: Write your advertisement thinking about the person who´s going to see it.

Once you´re done writing, take a step back and come back to it for editing later. You´ll discover new ideas and insights you hadn´t thought of before, which will make your ad stand out even more.

Needless to say, you need to know your audience top to bottom before even writing an ad.

Benefit, Benefit, Benefit

Another important PPC copywriting tip is to include benefits in your advertising. Google lets you add callout extensions, which were partially designed for that purpose.

Now, the question is: how many benefits should you add?

Remember the three little pigs story? And what about the three musketeers?

Of course! Everybody remembers those. Why? Because the human mind is programmed to better process experiences, if they´re presented in elements of three.

For instance, pricing models of products all over the world have this characteristic. It´s very persuasive!

With this in mind, try to include three benefits in your search ads. Let´s take the previous example we used to explain word selection:

The benefits here are “attract”, “retain” and “multiply” wealth. You don´t want to include three benefits in the headline because that way your ad will lack variety and won´t convert as well.

Use only one benefit in the headline and reinforce, and expand it in the description.

As mentioned earlier, you can also include benefits in the callout extensions.

In this case, I´ve used some social proof but it´s all up to you. You can always test to see which method performs best.
The Most Overlooked Copywriting Superpower
By: Matt Snyder
Tags: Writing, Writing Tips, Empathy, Copywriting, Copywriting Tips

Photo by Kelly Lacy from Pexels

Empathy is a copywriting superpower.

It’s caught, not taught.

And it’s caught by intentionally spending time with other people.

Never forget there is another human on the other side of the words you write.

Human beings aren’t algorithms. We’re a unique combination of fears, worries, hopes, dreams, and perspectives on the world.

So if you’re feeling stuck on how to communicate to a particular audience, go spend time with those people.

Yes, even if you’re an introvert.

(As a writer, it’d do you good to get out of the house anyway.)

Because like I said, empathy is caught, not taught.

And to catch it, you need to step outside yourself.

What are you waiting for? Your copywriting superpower is waiting outside.
“Pause” Power
By: Craig Valine
Tags: Advertising, Marketing, Copywriting Tips

As you may or may not know, I used to perform Stand Up Comedy for a few years starting back in 2013.

Where most middle-aged guys start a band or buy a sports car or something, I thought I would perform live on stage trying to make people laugh. I performed all around Los Angeles, including The Comedy Store in West Hollywood, Flappers Comedy Club in Burbank, The Ice House here in Pasadena, and at many different comedy nights at local bars and hangouts through out the LA area.

When I started out, I was very nervous. In fact, one night at the Comedy Store, the promoter of the show I was in sat me down and said, “Craig. You’ve got to slow down. Your jokes are running too close together and the audience doesn’t have time to digest it and laugh.”

He said, “you’ve got to pause for effect.”

I took that advice to heart, and of course, he was right. The next time (and every time after) I performed, I paused after delivering my punchlines- sometimes for up to 20 seconds with a funny or unique look on my face — and that drew more laughter than anything I had done before.

What does this have to do with marketing or advertising?

Great sales copy utilizes the “power of the pause”, too. How you end or start paragraphs, end and start pages… elongate sentences with “…” or “-” … even the brief interruption of a strong sell message with a story or comedic line matters.

The next time you are preparing a sales message — for in-person delivery or for an ad or sales letter, read your copy out loud using the punctuation ‘dot dot dot’, a hyphen, bold facing, etc. as your guide and pauses.

How does it sound?

If it doesn’t work when you read it out loud to yourself, it won’t work when it’s “heard” by your prospect either.

There are “acres of diamonds” just waiting to be found within your business. Are you ready to tap into your full profit potential once and for all? Let’s talk and find the hidden and/or overlooked opportunities for profit within your business!
Why It is overwhelming for beginner copywriter to search for client and work.
Tags: Copywriter, Copywriting Services, Copywriting, Copywriting Portfolio, Copywriting Tips

Why It is overwhelming for beginner copywriter to search for client and work.

Before I tell you about the main reason, I want to tell you about my story of being a 6 figure copywriter and how I started out. When I was starting as a copywriter I was just more into learning and less into searching. What I mean by that is I was just reading books and taking courses and wondering How near I’m towards my goal of being the least paying copywriter. Later I found that copywriter is not about learning and applying it’s about “TEST AND TRIALS”. Saifalnahian Nov 4, 2020·2 min read

I read this quote from a book( I exactly don’t remember the name of the book, but it says “Copywriters are like a featherless bird who falls from the peak and grow the feather before crashing on the ground.”

And then I prepared myself for seeking not Hiding. I told myself enough reading now do what is IMPORTANT. Then I started to write Daily blogs on EzineArticles,(though they were not that good)BUT what it does is help me build my portfolio, client will not see what you wrote but will see did you write. and that also empowers me to do more.

Later I connected with various companies I found on google shopping and found many of them need help from copywriters. But they are unaware of the work of copywriters. Copywriters should not be termed as an expense as they should get paid according to the results they produce.

Then I tried to prove to myself that I can MAke them profit. And it wouldn’t be a headache for them to pay me as a commission-based worker. As my work provided them with much value.

I added the work I have done for them in my portfolio. And asked them to do a video testimonial and a written one and also asked for at least 5 referrals.

When I was starting out I had no website\proffessional email and no money.and while I provided them with value first some of them paid a good buck. I built a by7 website and necessary things to get myself into the realm of a high paying copywriter. From then I never had to look back. Now I turn the clients with whom I don’t need or not like to work with.

I know it is a bit overwhelming at the beginning but small steps will lead to the destination. Consistency and hard work beat talent.As it is said that, “World is filled with unsuccessful talent people.

Let’s recap the point:

1.provide value first

2.get testimonial for credibility

3.ask for referrals.
The Phantom Pooper
By: Kory Edwards
Tags: Email Marketing, Copywriter, Entrepreneurship, Copywriting, Copywriting Tips

Like most people, I consume a LOT of content online.

In fact, the other day I found myself mindlessly watching a video of one of my favorite, introverted marketing masters as he filmed his dog walking on the beach.

Literally, all you saw was this dog walking on the beach towing his owner with the leash and about the only up-tick of the narrator’s voice was when the dog decided to take a poop.

It was then that it dawned on me, and maybe you’ve heard of phantom leg syndrome and other nerve conditions where the amputee has lost a limb and yet still gets the sensation of something being there.

How often do you get the sensation that you have to poop, only to go sit in the bathroom and consume random content on your cell phone?

It’s like a phantom poop, it may turn into a real poop or not.

Yet people consume a lot of online content in these short moments throughout the day where they mindlessly watch or read something that entertains them and maybe soft teaches a subject.

They certainly aren’t taking a textbook to the restroom.

Invariably, they later keep thinking on that random bit of content and may even say, “I was reading this…, and it said…” to their friends, family or co-workers.

Think of that next time you hear someone talking about the latest Tik Tok video, Facebook post or news snippet they saw…they were probably in phantom pooping mode when they saw it.

Yuck.

But there’s an important lesson here.

Write or film something you’d stop scrolling for when pooping.

Whether you’re writing long copy sales letters or ads, making a social media post or teaching some boring information to a client face-to-face…keep it short, interesting and soft teach.

They’ll remember it a lot longer.

They might even share it with their friends.

For more great sales, business and entrepreneurship information, subscribe to my daily Kory Edwards Newsletter at: www.koryedwards.com/daily
How to form a headline that makes your website unforgettable!
By: Mind Controllers
Tags: Copywriting Tips, Headline Hacks, Copywriting, Website Content, Content

How much time do you think an average reader spends on a website?



A minute? No!

Just 8 seconds.

So you have only 8 seconds to persuade your reader to stay on your website. I’ll show you how to do that today. By using your headline and sub-headline.

1] Length of the Headline.

8-10 words is what you should aim for. Just remember,

2) What is it that you basically do?

At the most base of everything. What is it that you do?







Try to answer this question in 5-6 words.



This should be the quick snippet. One which you can give them — if they were to read nothing else of your website.

Let’s call this answer 'A'

3) Adding benefits to your headline.

Ask yourself,







"How’d their life be better with my service? "



( BONUS- Ask ‘so what?' to your answer A )







You’ve to think from their perspective. Once you find the answer to this question you’re half way done.

Let’s call this answer 'B’.

4) Using Power words.

Power words that have more profound impact on a person’s mind. Using them you can persuade your readers.

To get more shares, to scroll down, whatever you wish.



Choose the power words that go best with your emotions. From here:-



https://sumo.com/stories/power-words

5)The magic question that’ll give you your best headline.

Imagine,







You’re standing on the door of a train. The engine has started. You hear the loud signal. The train has started moving.







Your reader is standing on the platform and asks you…..







" What does your business do? "







Now, in 5 seconds what can you tell him? So he completely understands your business?

Answer A + Answer B + Power words.



Voila! That’s your headline.

6) Use Headline Analyzer to rate your Headline.

Try to get a rate above 70. If it’s 70+ then you can be sure your website will be shared a lot.

Click here :- https://coschedule.com/headline-analyzer

That’s it now, go on and make your best website!

P.S. ~ Stay tuned for the next article where I’ll show you some good headline examples.
Copywriting vs Content Writing: Differences, Skills & Careers
By: Vijay S Paul
Tags: Writing, Content Writing, Content Writing Tips, Copywriting, Copywriting Tips

The Skills

As Copify blog mentions, a copywriter is a master of persuasion. Using language and their craftiness with words, they are able to convince readers to take a specific action, for the benefit of the brand.

One major skill of a good copywriter is the ability to capture the audience’s attention, with the bare minimum content/words needed. It would not be wrong to say that the best copywriters are able to convey their ideas in the shortest of phrases.

The skills of a good copywriter are:

Highly refined writing skills

writing skills Knows audience psychology and what words would arouse their curiosity

and what words would arouse their curiosity Able to write effective CTAs (Call to Actions)

(Call to Actions) An understanding of user experience

Ability to convert complex ideas into simple words

into simple words Select the best vocabulary within a specific context

within a specific context Ability to see the audience’s perspective

A content writer, whereas, is usually an expert in his/her domain. They write content to engage with their audiences, building a relationship with them over a period of time. A content writer’s focus is all about strengthening that relationship and forming a trustful bond with the audience.

Good content writers are great storytellers who can convey a brand’s message, without even directly selling to the audience.

The skills of a good content writer are:
Naming Mistakes (and how to avoid them)
By: Anys Lovell
Tags: Writing, Marketing, Naming, Business, Copywriting Tips

Naming. Otherwise known as an exercise in exploring every word in every language — both real and imaginary — in the hope of finding one that not only sums up your brand, but that everyone on the project actually likes.

There are loads of blogs that tell you how to go about naming (We All Need Words and The Writer are good places to start) but here I’ve shared six mistakes it’s worth avoiding if you want to save yourself some time (and money).

1. Remember who you are

What are your values? Why do you do what you do? How do you want your clients to see you? If you have a clear idea of how you want to present your brand it’ll make finding a name a million times easier. Trust me.

2. Know your sector

You need to know your industry, and other brands working in it. I had an agency come to me after deciding on a new name for their client. Unfortunately, they hadn’t done their research and the name they’d chosen was already being used by a pretty popular brand selling the same product. It was embarrassing for everyone — and if they’d gone ahead with it, could have been a really expensive error.

3. Do your research

Not just a quick google, spend time looking at what your chosen name really means in all circles and cultures. I once suggested calling a burger joint ‘Dirty Patty’ and… look it up in the urban dictionary.

4. Be honest

No matter how much you love Scandinavia, if you are not Scandinavian, setting up a Scandinavian business, or selling Scandinavian products don’t pick a Scandinavian name. No matter how cool it makes you sound.

The same goes for using Latin, Greek/Roman gods, place names. If it’s not relevant to your brand, it’s not the right name.

People can tell an inauthentic brand a mile off. Your name needs to give an honest representation of who you are and what you do.

5. Say it out loud

How are you spelling that new name of yours? And how are you pronouncing it? More importantly, how are your customers pronouncing it? People need to be able to say your name if you want them to remember it.

6. Don’t overthink it

I know I’ve just written a big list of stuff you need to think about. But seriously, don’t spend hours coming up with three hundred potential names. You’ll go blind to them and the whole process will feel like repeatedly sticking pins in your eyes.

Spend time identifying key areas, feelings and unique insights about you and your business. Then explore words linked to these. Keep your ideas spaced out and cut anything that doesn’t feel right early on. Leaving you with a core list of five to ten potential names you can sit with for a while before either exploring further or picking the one that works hardest for you.
Five Tips for Improving Your Copywriting
By: Write Label
Tags: Advertising And Marketing, Creative Content, Advertising Agency, Copywriting, Copywriting Tips

by: Maria Wojciechowski

As a copywriter, your strength lies in your creativity, your voice, and your unique perspective. But no matter your writing style, there are a few overarching guidelines that can help you go from a good writer to a great copywriter.

1. Favor the Active Voice.

̶O̶n̶e̶ ̶w̶a̶y̶ ̶t̶o̶ ̶m̶a̶k̶e̶ ̶y̶o̶u̶r̶ ̶c̶o̶p̶y̶ ̶s̶t̶a̶n̶d̶ ̶o̶u̶t̶ ̶i̶s̶ ̶t̶o̶ ̶u̶s̶e̶ ̶t̶h̶e̶ ̶a̶c̶t̶i̶v̶e̶ ̶v̶o̶i̶c̶e̶.̶

Make your copy stand out by using the active voice.

Active voice means that the subject of the sentence performs the action. Whereas in the passive voice, the subject receives the action.

Favoring the active voice in your copywriting results in more direct and concise messaging.

2. Learn to self-edit.

As a copywriter, the backspace and delete buttons should be your best friends.

̶U̶s̶i̶n̶g̶ ̶b̶a̶c̶k̶s̶p̶a̶c̶e̶ ̶t̶o̶ ̶d̶e̶l̶e̶t̶e̶ ̶u̶n̶n̶e̶c̶e̶s̶s̶a̶r̶y̶ ̶c̶o̶p̶y̶ ̶c̶a̶n̶ ̶h̶e̶l̶p̶ ̶g̶e̶t̶ ̶y̶o̶u̶r̶ ̶p̶o̶i̶n̶t̶ ̶a̶c̶r̶o̶s̶s̶ ̶i̶n̶ ̶a̶ ̶m̶o̶r̶e̶ ̶e̶f̶f̶i̶c̶i̶e̶n̶t̶ ̶w̶a̶y̶.̶

Deleting unnecessary copy gets your point across more efficiently.

Cut any words or phrases that don’t add to your copy.

3. Ask not what the product can do. Ask what the product can do for them!

The average customer doesn’t care that their smartphone battery holds a charge of 1,440 mAh. They care that their battery lasts all day so that they can call, text, browse the internet, take pictures for hours without needing a charger! Instead of listing features and services, explain why and how those features will improve the customer’s experience.

4. Have a conversation with the customer.

Take off that white tie. Copywriting is not a formal affair! The best copy speaks directly to the consumers in a language they understand. Unless otherwise noted by the client, use common words and simple sentences. You don’t want your restaurant client to potentially lose customers because they didn’t know the meaning of the word “comestible.”

Or unless your character is a sesquipedalian!

5. Go with the flow.

Avoid stagnant copy by structuring sentences logically and varying your word choice. Each line of copy should glide into the next line. Choppiness, wordiness, and/or unintentional repetition can interrupt the flow of your writing.

We hope these tips help take your copywriting to the next level!

If you think you’ve got what it takes to write professionally, apply to be a copywriter for Write Label! Write Label is the world’s leading writing platform, offering clients fast, efficient, crowdsourced creative writing solutions
Religion, and a Copywriting Tool Called P.A.S.T.O.R.
By: Obinna Morton
Tags: Writing, Writing Tips, Copywriting, Hacks, Copywriting Tips

Religion, and a Copywriting Tool Called P.A.S.T.O.R.

Of course I would see a religious phrase when I am trying to figure out my way with God. And religion. I was on YouTube yesterday googling some of the sad and perverted higher-ups of the music industry (not the ones in religion, though).

My sister and I said that we should both carry God in our hearts, that this is one way for safekeeping. Of course, I don’t know. I don’t know. There is no formula…

Too much.

But what I wanted to talk about today…

Is that there is an acronym called PASTOR that I wrote about before I started to EmoBlog. TM. I don’t want to submit to publications when I’m just angry and trying to figure out a lot.

In my space, I can express my feelings (yay, feelings) and then share what I’m learning about writing, too.

So let’s talk about a phrase that is called PASTOR from a book I’m reading called How To Write Copy That Sells by a copywriter named Ray Edwards.

This is a tool to use to write a sales letter. I wonder if I can use this as a tactic for these landing pages I’ve started to write. There is a formula that I already follow with them, but it does seem like it follows PASTOR.

There is a problem.

Then the problem is normalized.

Then a solution.

Then objections.

And then the close or CTA to call the therapist for a free consultation.

Close enough. I can use it somewhere I think.

This is a summary of the acronym for you to use? Why am I sharing? Am I talking to you? Are you there? Yes, I suppose I’m sharing…for no reason. I’m talking to you though.
Creative Writing Vs. Copywriting
By: Write Label
Tags: Creative Writing, Copywriting, Copywriting Tips

Photo by Karolina Grabowska from Pexels

If you’re interested in pursuing a career in writing you may be unaware of the differences between creative writing and copywriting. While there are a lot of similarities between these two there are also some critical differences. Here is an overview of how creative writing and copywriting differ.

It’s all about the end goal.

In creative writing, the goal is to take the reader on a journey. This can be done by transporting them to different worlds, introducing complex characters, or encouraging them to contemplate certain questions.

However, in copywriting, the goal is to convey a message in the most straightforward way possible. Good copywriting does not leave anything up to interpretation. Therefore, literary devices such as allegory or symbolism may prove helpful in novels or screenplays, but they will only muddle the message of good copywriting.

Time is of the essence.

While industry standards for length exist, ultimately, creative writers have the liberty to control the length of their work. Not having time constraints also gives creative writers the freedom to elaborate on descriptive language or follow a stream of consciousness.

Unfortunately, the same luxuries are not afforded to copywriters. Copywriters are typically held to time limits and word counts set forth by advertisers. A copywriter could have as few as six words to convey a message leaving little room for flowery language.

You don’t have to choose one or the other.

While copywriting and creative writing serve different purposes, that doesn’t mean you have to choose to exclusively write one or the other. In fact, practicing copywriting can significantly benefit your creative writing and visa versa. All good writing needs to convey a message and grab and hold the attention of the listener/reader

While good copywriting needs to convey a message, it also needs to grab and hold the attention of the listener/reader. A creative writing background can benefit a copywriter. Great advertisements typically have a funny or intriguing opening line and emotionally connect with the audience. Merely reciting facts (no matter how clear they may be) will ultimately lose that attention. If you’re more experienced in creative writing, be sure to tap into that when writing copy.

And while there are no limitations on where your creative writing can take you, it is essential that your writing is clear. Transporting your readers to faraway lands is great, but if you use excessive wording, they may get lost mid-trip.

At Write Label we welcome writers of all backgrounds; if you’re interested in joining our diverse community of writers, click here.
How to Write Decent Copy Fast (For Non-Copywriters)
By: Josh Lee
Tags: Copywriter, Marketing, Content Marketing, Copywriting, Copywriting Tips

Copywriters have to write a lot. (Who would have guessed?)

And when I say a lot, I mean we’re writing thousands of words almost every day. Some days we’ll have to write emails, a few landing pages, and a blog post.

And because there is so much to write, we copywriters like to make our own processes and frameworks.

I’m a huge fan of frameworks and I want to teach you one today. This is not only one of the most effective frameworks out there for writing copy, but it helps you spit out copy like a machine gun.

It’s called the PAS framework. That’s Problem, Agitate, and Solution.

It’s pretty straight forward.

Start your copy with a problem the prospect has, agitate the shit out of it, and then provide a solution.

You’re reminding the reader of their pain and then giving them a solution to it.

So, let’s look at an example. Imagine you are selling an online course teaching how to ace an interview for a developer job.

If we have a problem aware audience we could write something like this:

The dev hiring process is broken. You fill out hundreds of applications every week without hearing anything back. When you do finally hear back, you have to spend your weekend working on some spec project. THEN, you show up to some whiteboard interview and totally bomb it. All that time and work down the drain just because of some dumb interview. Wouldn’t it be nice if you didn’t haven’t to worry about failing the interview? What if you knew that you could pass any dev interview (whiteboard or not) in your sleep? That’s exactly what we teach in the Acing The Dev Interview Course. If you are tired of filling out application after application and just want to ace your next interview, learn more here.

Is that the best advertisement ever written?

No way.

Is it decent enough that it will get results?

Yeah, probably. And it’s good enough to build out your funnel and then optimize later — minimum viable copy, if you will.

This copy took about five minutes to write and now we have at least something to put in our ads so we can start testing.

Now you can write copy like this in minutes because you know the PAS framework.

Remember: Problem, Agitate, and Solution.
5 Essential Headline Styles To Use In “Sales Copy”
By: Obinna Morton
Tags: Writing, Writing Tips, Self Learning, Headlines, Copywriting Tips

5 Essential Headline Styles To Use In “Sales Copy”

Okay, now let’s talk about copywriting. I’m on p. 8 of the puberty book. I thought I could knock out a chapter at a time, but really, no, I have to do a little at a time. I’m such a late bloomer in life.

Today I’m going to share more information about headlines. I shared a couple of days ago the things that your headline should have 5 essential items. Now I want to share some of the types of headlines that you can create.

I’m going to get to this quickly, though. I wrote for a while about puberty. I didn’t realize that I’d take that much time. Luckily these are five types of headlines, and therefore clear and easy to express, not entirely unlike my viscous vagina. (Was that too soon?)
A brief experiment in sales copy. I once wrote the product and marketing…
By: Rogue Script
Tags: Copywriting Services, Sales Copy, Sales, Copywriting, Copywriting Tips

I once wrote the product and marketing copy for PadFender — a wireless home security system. The device itself was a blank slate that we branded. We ordered the products in bulk from a Chinese electronics manufacturer. But what surprised me was that the instructions for the various devices that made up the system were simply copy/paste translations from Google Translate.

Behind the scenes

Setting up the device without instructions was not intuitive, with many options and settings achieved by a combination of button selections and beeps that verified programming. The difficulty in the setup was compounded by the lack of clear direction. I had to contact the manufacturer to learn how to set up the system, in order to write the installation manual for the American market, and the marketing promotions we provided the retailers and resellers.

The problem

Chinese manufacturers excel at high quality output, yet from experience I’ve found they find it a challenge to sell those massive quantities to the American market, they build lots of stuff and put it online, yet the copy one finds in site like Alibaba is more technical and doesn’t engage the buyer. In any case, I put together this ad to see how I would sell something as basic and mundane as a Banjo Bolt, which has many uses in high-pressure fluid systems, like motorcycle brakes.
#341: TL;DR Writing (What If You Said Everything In TEN Words?)
By: Andrew Folts
Tags: Writing, Writing Tips, Writing Prompts, Copywriting, Copywriting Tips

Everyone is trying to ADD VALUE these days.

In fact, there is so much value to add that people have to write in 12pt font just to cram it all in.

But do you know what’s REALLY valuable?

Limitation.

Because the less you SAY, the more people will HEAR.
Ethically leverage people’s natural mental loopholes
By: Digital Big Wings
Tags: Mind Tricks, Mind, Mindfulness, Copywriting, Copywriting Tips

Did you read the words in the triangle correctly?

Read it again, see if your brain might have played a trick on you…

Did you skip over the extra “THE”? (Be honest, most people do).

If you noticed it the first time, congratulations — you’re in the minority.

But if you didn’t notice it, don’t worry. It doesn’t mean you can’t read.

That’s just how our brains are wired.

This is just one example of the many ways our brains can be tricked.

We have a lot of loopholes in the way we think.

You Can Take Advantage Of These Loopholes To Get Whatever You Want.

What if I told you that you could ethically leverage people’s natural mental loopholes to write better copy and get what you want in life?

Let me know in comments if you’re interested, will then share more insights on this.
Effectively Market Your Product or Service With These 11 Digital Copywriting Courses
By: Roi Captain
Tags: Product, Marketing, Copywriting, Copywriting Tips

Image credit: Amelia Bartlett

Free Book Preview Ultimate Guide to Social Media Marketing

This book takes readers through a 360-degree perspective of social media marketing in businesses.

2 min read

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

There are literally billions of potential customers for your business on the Internet. But connecting with as many of them as possible is exceedingly difficult. There’s a lot of competition from other businesses, which is why it’s so crucial to write compelling copy. Whether you’re sending emails, social ads, newsletters, or anything else, great copy can help turn potential customers into buyers. In The 2020 Complete Digital Copywriting Master Class Bundle, you’ll learn how to do just that.

This 11-course bundle will teach you how to effectively scale your brand through engaging, sellable content. The bundle is led by veteran copywriter Alan Sharpe and digital product creator Danny Liu. Sharpe has 30 years of copywriting experience and has helped thousands of copywriters on four continents master the craft of copywriting. Liu is an Agile Release Manager and a CSPO/CSM and Digital Product Creator with 15 years of experience in technology infrastructure engineering design.

Between the two of them, they’ll show you how to use one of today’s top web hosting platforms, WordPress, and how to reach new audiences with your content. Not only that, but Sharpe will break down copywriting into a few vital steps.

You’ll learn how to ask seven important questions every time you write, how to craft awesome headlines and openers, and how to persuade audiences. Whether you’re writing sales pitches to businesses, product pages, landing pages, or anything else, Sharpe will show you what you need to do to get as many conversions as possible.

Become an effective digital copywriter and make more sales online. Right now, The 2020 Complete Digital Copywriting Master Class Bundle is on sale for just $38.99.
Role of Chemistry in environmental protection Rafia Ali 23rd December 2020
By: Rafia Ali
Tags: Environmental Impact, Pollution, Environmental Issues, Chemistry

Role of Chemistry in environmental protection



Rafia Ali



23rd December 2020

Introduction



The relationship between the citizenry and therefore the environment is directly proportional. The way



a person lives affects the environment and therefore the changes within the environment create a mirror effect on the person. Human being has evolved from a primate to the socially skilled and



extremely rational creature by the application of new advances into his surroundings. This adaptation



made human life easier, but it resulted in harm to the environment as well. These improvements and



mitigations caused irreversible drawbacks to the environment therefore the ecosystem.

Chemistry and environmental protection

Nowadays new advancements and technologies are making it possible to reduce the outcome of manmade changes in the environment. Chemists are working harder than ever to remove the discrepancies



followed by technological developments. Researchers are inventing new ways to incorporate more ecofriendly procedures (Mookhopadhayay, 2016).



Let us have a look at a few of the strategies followed by scientists and chemists to make the situation



better.



• Use of bioplastic: The use of bioplastics, rather than plastic is an effective strategy incorporated to



give rest to an exhausting environment. Bioplastics are plastics materials made from organic and



renewable derivatives such as vegetable or fruit oils, sawdust, straw food water, etc. (Chua et al. 99).



Bioplastics have limited fossil dependency and fewer emissions of greenhouse gas (European



bioplastics).



• Energy efficiency: It is another method to alleviate the burden on the ailing environment. Energy



efficiency is defined as fewer amounts of energy used to perform the same task (eesi.org). For example,



incandescent bulbs are replaced by LED (light-emitting diode). LED bulbs give the same amount of light



but use less energy.



• Usage of biofuels: it is another example of efficient methods to incorporate environment-friendly



measures. Biofuels are fuels that are obtained from biomass sources, they are considered sources of



renewable energy, unlike fossil fuels. For example, Biodiesel has already cut 75.5 million of carbon pollution.
Ten Eco Friendly Swaps To Make
Tags: New Years Resolutions, Eco Friendly Products, Environment, Reuse, Environmental Issues

Eco Friendly Swaps To Make For 2021

(Karolina Grabowska, Pexels)

Disposable razors — Swap for stainless steel reusable ones. They are available on amazon and Eco-Friendly websites such as “Peace with the Wild”. Designs have come a long way and are no longer the thick clumsy looking razors they used to be. You can buy double edged safety razors and a packet of blades which should last longer than the plastic razors. The blades are reusable also.

2. Cotton wool pads- swap for muslin cloths or bamboo cloth pads. Ideal for make-up removal and cleansing.

3. Bottled shower gels- swap for soaps. There are so many luxury soaps to choose from. You can buy goats milk soap bars found on “Etsy” to vegan homemade soap bars that do not leave you with dry skin.

4. Bottled water. Buy a travel mug or glass container and buy a water filter which will save you money and the environment in the long run. There are a range of sizes that will fit into any lifestyle and handbag.

5. Deodorant sprays- swap these for deodorant sticks or bars which are becoming more poplar or forego this instead and just keep them clean. If however you have a very active lifestyle you may want to choose a product to your specific needs.

6. Menstrual products swap the ones made with harsh chemicals and plastics for menstrual cups or washable reusable pads which are gaining popularity.

7. Plastic toothbrush swap for wooden and bamboo styles. Did you know that every plastic toothbrush is likely to be still out there in the ocean somewhere. Whilst wooden and bamboo are not entirely plastic free ( the bristles) it is more of a comfort to know that you are not contributing as much compared to the plastic ones.

8. Hair Conditioners. You can make your own with herbs such as nettle and rosemary and place in a glass bottle as a rinse with some cider vinegar or buy a hair conditioner bar.

9. Moisturizers in plastic tubs and bottles. Simply swap out for one of your favorite oils from grape-seed, Almond oil, or rose-hip oil available in glass containers.

10. Plastic utensils for lunch. Bamboo and wooden utensils for the lunch hour are available and some even come with a pouch to put away in. Sparing the environment from more plastic.

(Cottonbro, Pexels)

Children’s toys are changing too. There is a lot more variety available for toys to be more Eco friendly. Bio plastics are being used in children's toys and utensils making them safer. one website such as “eKoala” are helping to make bioplastic toys for children.

However you decide to spend 2021 making just one of the swaps above is a start. Little by little we can all make a difference.