14 Simple Solutions to Enhance Website Traffic
By: Andrew Kirima
Tags: Website Traffic, Web Design, Digital Marketing, Website, Web Development

From the flood of traffic inspired by the pandemic, it can nearly feel as if it is claustrophobic to be online. The remote lifestyle has encouraged more people than ever to stay logged on, which provides plenty of opportunity for your business's website but at the same time intensifies the competition. A competition to have the most attractive website that will entice the monolithic search engine, Google, so that you can take a share in the “traffic flood”.

Your website is like a boat in the never-ending ocean of data, and this is your chance to turn the tide.

It is essential you engage in the necessary practices to widen your reach and increase the flow of traffic to your website. Compiled below is a list of 14 simple solutions to divert the digital flood to your site.

1.Code Quality

Your website needs to be built with the best practices to ensure it is adapt to mobile, desktop, and tablet views. E-commerce research expert J.Clement found that,

“Mobile accounts for approximately half of web traffic worldwide. In the third quarter of 2020, mobile devices (excluding tablets) generated 50.81 percent of global website traffic, consistently hovering around the 50 percent mark since the beginning of 2017.”

That’s a lot of business to miss out on if your website is only in sync with one type of device.

2. Social Media Accounts

Photo by dole777 on Unsplash

Be proactive on all your social media pages. Consistently post content on your LinkedIn, or any other social media platforms you host. However, stick to the same narrative. If you need to, you can perform A/B testing to compare and contrast what messages work better for your customers.

Also, be responsive to users. You want to foster a sense of community. With a CTA (Call to Action) that intrigues the customer enough to visit your website.

3. Page Titles and Descriptions

Your website’s title and description are the first things displayed by search engines and when shared on social media. Sometimes all you get is your first impression, so make it worthwhile. Be unique, try to have a title and description that will make it easy for the viewer to distinguish you from the other websites.

4. Website Analytics

Photo by Luke Chesser on Unsplash

You can’t make your website better if you don’t know what on your website isn’t performing well. Pay attention to the SEO (Search Engine Optimization) of your website. There are plenty of platforms you can find that will actually grade your website's SEO, but don’t just stop there, make changes when you find a lack of performance.

You want to be continuously seeing what’s going on under the hood. Disseminate the information from your analytics data. Study who your visitors are and where they come from. Identify what parts of your website are most and least visited. Figure out how many visitors you are getting from your social media marketing and how many of those visitors convert to customers. Other things such as Visual Stability, Loading Speed, and Input delay all can all be measured as well.

5. Website Content

Photo by Austin Distel on Unsplash

Google’s search engine may penalize websites with too little content by placing them lower in search results. However, you need to make sure that content is relevant and synonymous with your message. The content itself needs to have keywords you want to be found for. Search engines use the content of your site to determine your ranking.

6. Newsletter/Blog

Photo by Matthew Fournier on Unsplash

Start a company blog and/or newsletter that’s automated to be sent out directly to subscribers' emails. Curate it to your audience and make sure it is compelling enough so they don’t hit the unsubscribe button but rather click to your website. Emphasize the benefits of your services over the features. Don’t assume your customer knows all the technical details, he/she just wants to know what you can do for them.

7. Schema Markup

“Today it’s not about ‘get the traffic’ — it’s about ‘get the targeted and relevant traffic.” — Adam Audette

Implement schema metadata to make it easier for search engine bots to find you. This is imperative to make sure not only are you increasing traffic, but getting the right traffic. Schema markup will help increase your SERP (Search Engine Results Page) as you can show viewers more details about your business, who you actually are.

8. Secure Domain

Provided by Sucuri

Make sure your visitors are protected. Acquire an SSL (Secure Sockets Layer) to configure an HTTPS (Hypertext Transfer Protocol Secure) so that you can ensure the information flowing to and from your website’s visitors is secured. Not having protection could turn away potential clients.

9. Strong Backlinks

Provided by backlinko

Have links to your other pages on your website in plain sight. Stop playing Hide N’ Seek with your customers, the links shouldn’t be hidden. They should be right there for everyone to see. However, implement them well so they don’t end up as broken links. Quality links (non-broken links) tend to rank higher in Google, but if you don’t have any then there’s a chance your website won’t appear at all.

10. Website Speed

1 or 2 more seconds of load time makes a big difference to convert visitors to customers. Walmart.com noted, “that with every second of increased page speed, they saw a two percent increase in conversion,” while Kissmetrics infographic found that, “if a page takes longer than 3 seconds to load, over a quarter of users will click away.” Every second counts!

Consider integrating AMP (Accelerated Mobile Pages). Pages that are built off of AMP load much more quickly for your users. They are also favored in search engine results on mobiles, but you have to make sure you meet the correct AMP guidelines to ensure the maximum benefits.

11. Positive Online Reviews

Provided by Sergio Aicardi / Semrush

Having positive company reviews on your website for visitors to see will build their faith in your services. 90% of customers say that their buying decisions are influenced by online reviews, so due diligence to make sure you are keeping your customers happy and show that.

12. Contact Details

Pretty simple. Make sure it’s effortless for visitors to contact you. Just like the backlinks to your other pages it needs to be shown in plain sight.

13. Video Strategy

Incorporate video into your website. According to MistMedia,

“88% of visitors will stay longer on a website that has a prominent video displayed. Plus, those that stay longer are 64% more likely to purchase a product.”

Sometimes just plain text isn’t going to cut you need to mix it up and video is the way to go.

14. Voice Search Compatible

Is your website optimized for voice search, well if not, it should. According to Google, “Voice search accounts for 45% of mobile searches in 2019.” People often can’t think of what to type or just don’t want to at the moment, so it’s your job to be ready for that.

Conclusion

The goal is to stand out, but sometimes that doesn’t require too much. Just treat your website like your product. Account for everything else your competitors aren’t. It’s good to know who your audience is but don’t always assume they are exactly that, just be prepared for any way any person would decide to navigate through the internet. Be creative, but don’t go overboard, just K.I.S.S. (Keep It Simple Stupid) and take that “Next Step”!

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