Flodesk: The Best Email Marketing Service Provider for Internet Marketers
By: Bianca T Roberts
Tags: Digital Marketing, Email Marketing Lists, Email Marketing, Internet Marketing, Email Marketing Tips

I remember the first time I heard one of my internet “sheros” say the money is in the list, I didn’t understand what she meant. I used to think that email lists were for big corporations and NOT lil ole me.

My mentor explained that one of the things she regrets most when building her online empire, is that she didn’t start a list sooner . Before you roll your eyes and say an email list is so 1998; let’s take a deep dive into email list building.

The biggest piece of advice that marketers give to new internet entrepreneurs is to build a list from the beginning .

If you build a following on social media that you don’t own, that’s like creating your empire on borrowed land. You don’t own your social media followers and you’re at the mercy of the social media algorithms.

Think of social media like having a conversation at a party with someone you like. Email list building is like getting their phone number so you can talk later away from the loud music and nosey onlookers .

Email marketing gives you an opportunity to let your audience get to know you outside of social media or your vlog . Then they can decide if they want to keep the relationship going.

Here are some reasons why email list building for internet marketers should be a priority right now.(Even if you’re just getting started .)

Email marketing saves time.

Once you learn how to use your email service, you can automate the process for building a relationship with your audience . This relationship will include selling to them in the future. It takes a little bit of time to set up an email sequence on the front end; yes.

But after you create the email sequence you can “set it and forget it.” Once your list is set up and grabbing subscribers; you nurture them with the emails you created one time using a saved email sequence. You can now turn your attention to creating things your audience will enjoy.

Having the freedom to create courses and freebies that serve your audience will benefit you in big ways .

Email marketing is cheap.

There are so many email service providers on the market now. You can choose a good one for about $19 a month based on your needs. AND many service providers let you try them out for 30 days with no credit card required. (*Hint Flodesk does*)

According to HUBSPOT email generates $38 for every $1 spent, which is a huge return on investment.

The email marketing system I use FLODESK is which is new on the market and making big waves in the online space.

In the past I’ve used Get Response, Aweber, Mailchimp and Constant Contact so I’ve done some experimenting with email service providers.

I love that FLODESK was created by women entrepreneurs for women entrepreneurs. AND many internet marketers are jumping on the bandwagon. So far, it’s simple to use and comes with user friendly templates to help a new list builder get started.

If you already have an email service provider; Flodesk makes it easy to import your existing subscribers .

Last but not least, they don’t charge you more as your list grows! That’s huge! I know some internet marketers who actually get annoyed when their list grows because that means they’ll have to pay more for maintaining their email list. It doesn’t have to be that way.

Email marketing allows you to test your ideas.

Before you build that gorgeous website and pour all your time and money into developing your product or service; use email marketing to see if anyone wants your offer. As a matter of fact, you can set up an email capture page in a few minutes announcing your big idea.

Your capture page can ask people to enter their email address to get notified when your big idea launches . If you don’t get any new subscribers, you might need to spend some more time figuring out what your audience wants.

You can create two different lead magnets and see which one gets more interest BEFORE you ever set up a website. This will save you a lot of time and headaches in the future because you can see what people actually want from you.

Once you add subscribers to your email list, you can survey them to see what they want from you. Then you can make sure you’re giving them exactly what they need and want.

Email marketing allows you to study the numbers.

Any successful business needs to know what’s working. The key to staying in business is knowing your numbers. The beauty of email marketing is that you can track open rates to see what emails perform better.

If you hire a copywriter, they can write two different versions of an email sequence to see which one performs better .

You can even tell whether your subscribers clicked on any embedded links in your emails too.

And if you partner with brands you love and become an affiliate partner; you can use your email list to figure out what affiliate programs perform the best.

Get Paid!!

That’s the most important part right? I’m not judging you if you’re blogging, vlogging, and instagramming your heart out as a hobby. I did it myself for years.

But if you’re an internet marketer who wants to turn your side hustle into a thriving business; you need to build your email list .

Imagine one day creating a digital course and inviting your email subscribers to take a look at it. The next thing you know, you wake up to an email notification saying you just made $1,000 in your sleep?!?!

I feel that creating income in your sleep should be the goal for every entrepreneur. This will allow you the freedom to work less and enjoy life more.

You can successfully launch a new product or idea with a list of 250 email subscribers. And building a list of that size can take as little as 30 days if you promote your freebie(see below) consistently.

Trust me, you’ll be glad you started a list.

But what if you’re already several months or years into your internet marketing journey? It’s ok if you haven’t figured out this list building thing.

What Can You Do Today to Get Started Building an Email List?

Sign up for an email service provider

Create a freebie to give away

Write your freebie on a Word document and think of something your audience would happily hand over their email address for.(Don’t overthink this step and write a 46 page e-book)

Use something like Canva if you get hung up on the pretty details.(But don’t spend too much time with this)

Use words that tell your audience this is something special. Don’t say subscribe to my newsletter.

Start promoting your freebie to your online homies.

If you already have an audience, they probably won’t mind giving you their email address in exchange for your freebie.

What’s in it for them?

How are you going to help them, teach them, or make their world better in some way?

The whole process of setting up your email list and getting it out to the world, shouldn’t take you more than 5 days.

My first freebie I created in about an hour.

You got this!

Note: Some links in this post are affiliate links which means, I will earn a small commission if you decide to buy something from one of those links . This doesn’t cost you a thing. Thank you in advance honey chile.

Bianca Roberts is an internet marketer who helps business owners with getting leads and sales using paid advertising. You can find out more at — BiancaRoberts.com