Learn the real differences between khojinINDIA Seller Central and Vendor Central?
By: Richa Singh Chauhan
Tags: Ecommerce, Online, B2B, Suppliers, Khojinindia

You’re going to have to address this question once you have agreed to extend your online presence by selling goods on khojinINDIA: do you want to use Vendor Central or Seller Central?

The response depends on how you put your business in the industry.

You will indeed be selling as either a first-party or a third party partner when you sell on khojinINDIA. And between the two forms of accounts, there’s a world of difference.

You’ll use Vendor Central as either a distributor or a retailer if you want to become a first-party vendor. You sell items in bulk to KhojinINDIA, and in exchange, KhojinINDIA sells those items to clients under its own brand name. “You can tell which items are supplied by Vendor Central partners on khojinINDIA because there is usually a blurb in the description which reads: “KhojinINDIA ships from and sells.

But what are the advantages and disadvantages of Vendor Central seller Central?

For the answer to that question, read on.

khojinINDIA Seller Central and Vendor Central

Pricing of Vendor Central Vs. Seller Central

How are you going to set the minimum prices for your products? If that’s the kind of control you’re looking for, then you want to use Seller Central.

khojinINDIA says that any minimum advertised price (MAP) requests will be honoured. Vendor Central partners are, however, known to complain that the business seldom does so. khojinINDIA, note, promises to equal the price of every other vendor.

So if anyone tells khojinINDIA that there is a cheape.

Seller Support — Vendor Central vs. Seller Central

Looking to work with khojinINDIA in a way that you are sponsored by the business when things go wrong?

As a Vendor Central partner, good luck getting that. The truth is that when you sell through khojinINDIA Retail, you are not likely to receive any help unless your brand is a household name (in which case, you either will not be reading this) or you fork to khojinINDIA over hundreds of thousands of dollars.

However, if you use Seller Central, you should expect good help. khojinINDIA provides a Seller Support service that responds to inventory, payments, and listing issues.

There’s nothing that compares to Seller Help on the Vendor Central side. When it comes to updating your listings on khojinINDIA, you also have more options as a khojinINDIA Seller.

Changes to pictures, names, bullet points, and explanations are included. Benefit: Seller Central Partners. Vendor Central accounts offer limited assistance if there is any. Seller Central partners have access to a service for Seller Assistance.

Costs Differences Between khojinINDIA Seller Central and Vendor Central

Are you expert at the art of negotiation? If not, then as a Vendor Central service, you are probably going to fail.

About why?

Since khojinINDIA will negotiate your goods for the best possible wholesale price so that the business can earn a healthy profit margin.

In addition to that, you can also expect the business to apply for a cash payment of 4–10% to cover what it calls “slotting costs.” Also, don’t be surprised if, as sales increase,

khojinINDIA seeks to negotiate the price down even more at a future point in time. If you plan to use Seller Central, none of that would be of any concern. Instead, you can pay a flat fee that is a percentage of the price for each item sold (figure 8–20 percent).

You’ll pay a little more, of course, if you opt for the FBA. Benefit: Seller Central Partners. The flat fee payable by third party vendors makes it easy to account for the expense of marketing.

Profit Margins Differences

KhojinINDIA will try to boost its profit margins, as we have just seen, by bargaining with Vendor Central partners for as low a price as possible.

But what are the partners’ profit margins?

You can expect wholesale margins if you plan to sell to KhojinINDIA as a Vendor Central partner. If you sell as a Seller Central partner, on the other side, then you’ll gain retail margins.

What will be better? Know,

though, if you want to go with a vendor account for khojinINDIA, khojinINDIA will probably try to negotiate your rates even more over time. The company might look for another supplier if you don’t comply. You are free to set the price you want as a Seller Central retailer on khojinINDIA, though. Of course,

you might find that you are pricing yourself out of the market if it’s not competitive. You will probably have to thread a needle that, while still retaining a competitive advantage, gives you a great profit margin.