7 ways to market your online business for FREE
By: Midhun Areeckal
Tags: Marketing, Marketing Strategies, Online Business, Online Marketing, Entrepreneur

Let’s face the fact; it’s well known that every business needs a good amount of marketing to get new eyeballs to see what they’re offering. But, nowadays doing a wide marketing campaign could cost you a fortune. It’s rather obvious to find alternative but effective paths to undertake marketing for each of your business ventures.

So to gain visibility, there are two options for us, one is to spend hefty sums to employ a marketing agency for the work or take the time and build a strong brand by consistently showing your presence in the market places.

here we’re looking into few ways that you could freely market your online business, effectively:

Use Social Media to Your Advantage

Embracing social media is one of the first tasks you could do to gain customers for your business. Done perfectly, you could gain thousands of visitors each day. It’s not easy as it seems but, understanding where your customers are and focusing on those platforms specifically could increase your potential to grab good reach to a wide amount of audience.

Start with Facebook, which is one of the most widely used platforms still by various people with a wide range of interests. Come up with interesting and valuable content that could assist you in getting interested customers on hand.

Start a blog

Most big business does have a wide range of bloggers working for them, why? ’cause, that’s where value is created. It’s amazing how blogging can bring in customers to your business in a much focused and engaging manner. But, once again, it’s not an overnight success. It would take time to get to a considerable readership initially, but, history has shown us that consistent and valuable content has attracted millions of visitors to blogs that were once idle and deserted.

Be sure to engage with your audience directly using blog posts as that could help them attach to your brand much effectively.

Optimize Your Website with SEO contents

If you have a website, it MUST be SEO optimized. In this constant era of people “googling” anything and everything, your website must be ready to show up first in their search results. If your content can’t reach the first page of Google, then it will be abandoned. There are a few ways you could optimize your website freely.

One, make sure that the content that you’re posting is keyword researched and written professionally.

Two, try to use Yoast SEO or Wix Seo for your assistance, which could help you optimize your content effectively.

Even with everything, make sure you educate yourself about SEO so, it could help you understand how you could properly format your content.

Create a Community around your business

It’s easy to find a community for any niche on the internet, but, most of them are not active or providing value to the members. Creating a community around your business niche could help your customers to gather around and interact with the brand. It’s good for you to retain most of your customers and show that you’re responsive to their welfare.

Make sure to create valuable content and frequent rewards for your community members so, they could feel valuable and that could bring in more sales.

Connect with influencers

Social media influencers are valuable assets for every business, both online and offline. But, if you’re going for the best among them, it would cost you a lot. So, it’s better to approach micro-influencers that most of them will be excited to give you a shoutout. Work with them to promote your brand to a wide variety of people who would be happy to purchase your products.

Press Release

Don’t get it wrong; a Press release is still a valuable form of marketing for most of the niches. Whenever you do something interesting at your business and feels like it’s newsworthy, mail a few media website which could cover your story. Most of them will be happy to do that as more likely, its a content for their website.

And if things go well, you could even go viral with their news websites.

Email Marketing

Feels like an old form of marketing, but, it’s still the beast. If you know how to do email marketing effectively, it’s a quick sale for you. Try to enable email subscriptions on your websites that could help you to collect potential customers. Reach out to them with valuable materials and quick sale opportunities.

It’s advised to read more on email marketing that it could give you a strong idea on how to approach it effectively and it would help you not to mess things up.