Sascha Fitness: The pioneering Venezuelan fitness influencer
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Sascha Fitness: The pioneering Venezuelan fitness influencer

Her journey began in 2010 when she decided to start using the Internet as a platform to share her knowledge on nutrition and health.

She started by giving health tips on Twitter but faced criticism and doubt. Not only because social media was not THE THING yet but also because the fitness world was very male dominated. However, she always had faith on the power of online platforms and continued using them which is what brought her to success later on. Also, the scientific terminology she uses or the studies she cites when giving health advice helped her gain the respect of other fitness influencers and her followers.

Her first big achievement was in 2013 after releasing her book called “Sascha Fitness’ recipes” which became a best seller in Venezuela and other countries in South America. This success was due to the smart decision of making her followers feel part of the creation process by sharing pictures of the recipes included or documenting how she was dealing with the writing process.

After realising her huge influence on social media, in 2016 she decided to create her own brand of supplements called Sascha Fitness. As always, she bet on an online platform and used E-commerce instead of having a physical shop. This Internet based activity was a clever decision which facilitated selling and marketing counting she was in Venezuela and her enterprise was based in Miami.

Sascha adapts fast and efficiently to the constant changes in the social media world. She is present in online blogs, Instagram, and YouTube. Her last novelty is using the Reels option on Instagram to share short videos about recipes or workouts because that is the preferred format after the huge rise of TikTok. This high adaptability helps her reach more and more people every day making her have 4M followers on Instagram and 1.77M subscribers on YouTube.

She could also do sponsored collaborations to gain more money and visibility, but she has explained that anything carrying her name should be of best quality and with this type of collaborations she cannot ensure that. This decision increases the respect her followers have for her and keeps her image of a trustworthy person who isn’t purely driven by money.

Her page stands out because apart from health tips she also shares her daily life, how she’s feeling or some problems she faces. This helps build rapport with her fans and makes her a close and relatable person instead of an inaccessible public figure. In fact, her online growth started when she decided to document her weight loss journey after her first pregnancy. The idea of a fitness influencer showing cheat meals, imperfections and flaws was very innovative at the time and made her have a special relationship with her followers. Sascha’ s goal has always been to “humanize fitness and make it available to everyone” not selling an unachievable “perfect” image.

As we can see since the beginning Sascha recognized the Internet’s potential and used it in its most effective way. She sets an example of how a good use of online platforms can bring a lot of fame and success