fabiochiu/medium-articles huggingface dataset:
The Importance of Diversifying Your Content
By: Hakeem Adebiyi
Tags: Content Marketing, Content Strategy

When it comes to successful marketing, content really is king. However, despite the fact that most businesses know just how important the right content is, it appears many have no idea what it should actually consist of.

Did you know for example, that content should be diversified? Do you even know what this means? If not, you’re most likely getting it wrong!

What does it mean to diversify your content?

Diversified content basically refers to the creation of a wide range of different types of content. There are actually quite a few different types of content and each has its own unique place within a marketing campaign.

Just some of the types you should be focusing on include:

· Blogs

· Videos

· Podcasts

· E-Books

· Emails

Those are just some of the main types of content that should be included in your marketing efforts. Each has its own benefits and together they’ll attract a maximum audience. It’s also worth noting that even varying the length of the content can help a great deal. So, if you’re writing blogs for example, make some long in-depth blogs, as well as a few shorter pieces to mix it up.

Creating content to match your goals

One of the biggest challenges you’ll face is knowing which type of content is going to best help you reach your goals.

If you’re looking to generate new traffic, videos and podcasts tend to work really well. If you’re looking to increase conversions on the other hand, emails, blogs and E-Books could be the better option.

If you’re new to content creation, it certainly helps to enlist a little help. Professional companies can help you figure out which type of content you should be focusing on and they can even help you create the most effective content too.

Don’t forget to diversify your platforms too

It’s equally as important to diversify the Social Media platforms you’re using to market content too. Each site such as Facebook, Twitter, YouTube and LinkedIn, to name a few, draw in a different demographic of users. So, to reach the largest audience, you’re going to need to diversify where you’re publishing your content.

Overall, creating the right content is a lot more time consuming and requires a lot more effort than you often realise. High quality content is essential, but making sure you’re creating the right type of content is too.
Your article is equivalent to a course. Thanks a lot.
By: József Manhertz
Tags: Money, Writing Tips, Writing, Creative Writing, Content Strategy

Here’s How I Made $3,427.99 My Very First Month on Medium

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7 Great Ways To Repurpose Your Content
By: Jeff Herring
Tags: Content Repurposing, Content Marketing, Writing, Repurpose, Content Strategy

Profitable Content Repurposing

7 Great Ways To Repurpose Your Content

Pixabay with Permission

Repurposing Your Content For More Prospects And Profits [7 Great Ways To Repurpose Your Content]

Repurposing your content is the ultimate strategy in actually working smarter instead of harder. Repurposing has also been defined as:

hyper-sanity — using the same thing over and over again and getting great results

In a moment I’m going to reveal the secret psychology behind repurposing, but first I want to suggest 7 different ways you can repurpose your content: 2 in print, 2 in audio, and 3 in video.

Repurposing in Print

Articles — I think this is the best place to start because once you have a 400–500 word article, you have the ingredients to repurpose to your hearts content.

Social Media Updates — You can use the titles, sub-headings and quotes from your article content, and use them as Facebook Updates, Tweets, LinkedIn Updates, YouTube Videos, Instagram, and Pinterest, etc. Be sure to include a link to the rest of the article or content.

Repurposing in Audio

TeleSeminars — Yes, they still work. In fact, a MasterMind I’m in is done by teleseminar. Take your content and turn it into a 30–90 minute teleseminar. Those who hear your voice are very likely to do business with you. Simple as that.

Podcasting — Your article content is your podcast content. You can even hold the article in front of you for reference. Don’t just read it. No one likes that. Tell a story.

Repurposing in Video

Webinars — Teach your content on a webinar and then have an offer at the end of the webinar. Great way to build your list community, take good care of them, and offer them your services.

YouTube Videos — Isn’t it time you began to get your share of traffic and new hungry prospects from the number 2 site in the world? Repurpose just one point from your content into a short video.

Video Training — All of my courses contain video training. It’s content I have created in print and repurposed into hands on training. You can too.
The Power of Content
By: Suraj Nagarwal
Tags: Content Writing, Content Creation, Content Marketing, Content, Content Strategy

Content is more important for promoting your product and service

Content should be related to your product and services. It really a big impact on Your audience’s mind. Consistency for promoting a product that not means you can put anything.

It is all about product promotion and content is related to your product and service.

Provide the value to your audience. Value should be related to your product and service.

Content is like Fish Rod and Fish Food that will help you to find your audience from the Big Blue Ocean. Ocean have all type of creature and you have to learn which one will attract with Fish Rod (means your Hook) and Grab the fish food (means your Content). Always prepare yourself for the next step because no one knows what will be your audience question and they will connect with you or not?

I’m always trying to connect my ideas with real-world thoughts and It is a good approach to explore more.

You can try it. I hope it will give you some clarity in your vision.

Connect with me through Facebook :- Click here
Career as a Digital Creator?. Ever since I passed out of my school I…
By: Priyadarshini Sinha
Tags: Digital Marketing, Creators, Content Marketing, Digital Content, Content Strategy

Ever since I passed out of my school I wanted to do something that would build my personality and will make me grow as a person in terms of knowledge and exposure both. That was the time when I decided to go for Journalism and Mass Communication because I realized that this is the only course that will help me with my Aim. Now you’d ask what exactly is my aim? Well I aspire to become a Digital Journalist. Ask me why? A Digital Journalist because this is the age of New Media. People have started shifting to new media gradually over the past two decades for their mode of information. This is happening because the fast moving life of the people that is letting it happen. They do not have time to sit in the living room watching the screen day and night to gain the information about the events and issues going around in our country.

Today people have switched to mobile phones for their access to information and this shift from traditional to new age media has brought a massive evolution in our society. These days digital content is gaining more popularity than the traditional one that appears on the television screen or the newspapers. There are so many independent journalists, creators, artists etc who have made a major following on social media like YouTube, Instagram, Twitter over the past few years. Because I wanted to do this I also started creating my own Video Content in the form of informative videos on YouTube this year. As I started doing this on my own I learned not only the journalist skills that are required but, I was my own camera person, light man, editor, promoter and what not! This helped me build various skills on my own. Because one can not learn it if he/she does not perform it practically. I am glad that I have chosen this path for myself because I believe that one should never stop learning and this is a field where I will get to learn a new thing everyday. This career will not only improve myself as a person but will also help me learn throughout my life.

Currently I am in final year and I am planning to give my whole time to this once I get graduated. Apart from myself I will also start collaborating with various other freelance journalists and creators to generate the best content possible which will be authentic, pure, unbiased and interesting.
The advocacy of women’s right : Feminism
Tags: Content Creation, Content Marketing, Content Writing, Content Strategy

What is feminism? Feminism is support for women’s rights. It is all about the social, political, economical rights of women, gender equality, and women empowerment.

“To all the little girls who are watching this, never doubt that you are valuable and powerful, and deserving of every chance and opportunity in the world to pursue and achieve your own dreams” Hillary Clinton

Feminist Theory:

Feminist theory is the addition of feminism into fictional, theoretical and discussion. It targets to understand the gender inequality.

Feminist theory includes attempts to describe and explain how gender systems work, as well as a consideration of normative or ethical issues, such as whether a society’s gender arrangements are fair. International Encyclopedia of the Social & Behavioral Sciences, 2001

The 4 waves of feminism:

The first wave arose from 1900 to 1959. It focused on women’s suffrage, the right to vote, and property rights. From the 1960s to 1980s, This wave refers to reducing inequalities in workplace, reproductive rights, gender and official legal in qualities. The third wave existed from the 1990s to 2000s which focused on accepting independence and diversity The fourth wave of feminism happened in 2008 which focused on battling against sexual assault and anti-feminist.

Types of feminism:
Why Using an Article Spinner to Create Content for Your Blog or Website a Bad Idea
By: Tommy Fawcett
Tags: Article Spinner, Seo Copywriting, Article Spinning, Content, Content Strategy

Why Using an Article Spinner to Create Content for Your Website is a Bad Idea

What is an Article Spinner?

An article spinner — also known as a rewriter tool — paraphrases existing content by replacing random words with synonyms. There are numerous free and paid article spinners online. When you “rewrite” an article with a spinner, you end up with either low-quality content or content that is too similar to the original article. Often times, the new article won’t make sense because replacing words changes the meaning of the original content into something nonsensical.

You Can’t Trick Google

Google has developed a highly-advanced algorithm that can detect poor quality content and plagiarism. Therefore, if you “spin” a poorly written article, Google will penalize your blog or website. However, if you keep too much of the original wording to make the rewritten article more readable, Google will flag the content as plagiarism, which will earn you an SEO penalty. Using an article spinner is considered a “black-hat” SEO tactic by most of the digital marketing community.

You Can’t Fool Your Audience

In addition to not fooling Google, you won’t be able to fool your audience with content produced by an article spinner. Even the most advanced article rewriter tools that are powered by AI are unable to produce unique, high-quality content that most people will enjoy reading. If you don’t produce engaging, valuable content for your audience, you won’t have an audience for very long. Furthermore, your brand will suffer from low-quality content that makes it look bad.

Find an SEO Copywriter

Instead of trying to trick Google and your audience with an article spinner, hire an SEO copywriter to create unique, high-quality, engaging content for your brand.

An SEO copywriter might sound expensive. However, if you damage your brand by publishing low-quality content online, it will be far more costly (in the long run) than hiring a copywriter. Furthermore, a digital marketing professional will be able to craft SEO-friendly messages that focus directly on your target audience. It’s a win-win for your organic search rankings and brand reputation.

Conclusion

In short, if you think that an article spinner could save you time and money by generating free (or low cost) content for your blog or site, think again. An article spinner is unable to rewrite content like a human. Instead, you will end up with poorly written content that is often unreadable and flagged as plagiarism by Google. Your audience will stop visiting your site if the content you publish is bad. Your brand’s online reputation will suffer as well. Therefore, instead of time and/or money on an article spinner, hire a digital marketing professional to create, unique, high-quality, SEO-friendly content for your site.
#402: Creative Feedback (Only Trust the First Second)
By: Andrew Folts
Tags: Content Creation, Creativity, Content Marketing, Creative Process, Content Strategy

You’re not clairvoyant.

If you want to improve, you need honest feedback.

The problem is, as soon as you ask someone what they think, their biases kick in…

Your friends don’t want to hurt your feelings; your Mom is worried you’re being too “edgy”; your boss wants to put their stamp on the idea, etc.

So…the only source of feedback you can 100% trust is a person’s instant, subconscious reaction.

The 1-Second Rule

I don’t ask for feedback anymore.

I just put a sketch down in front of someone (with no explanation) and see how they react.

I watch their face and body language.

Does my comic make them smile? Laugh? Say: “WOAH!!”

If yes, then it’s worth posting.

If not, then it needs more work.

This doesn’t mean that you can’t consider people’s opinions, but the truth is…
How to Eat Candies on the Internet for Free?
By: Ayush Banerjee
Tags: Content Marketing Tips, Content Creation, Content Marketing, Content, Content Strategy

I walked into a candy store as a kid and found out that there was far too much to life than I knew of. I was confounded, of course. However, after the initial bewilderment I realised all candy essentially tastes the same. It is only what it looks like that matters. Only a few actually tasted different. And,then there was chocolate.

Today, as I scramble around the internet in search of content, knowingly and unknowingly. I can’t help but think back about the candy store experience as a child.

All that I read and see is nothing but mere sugar candies.

They just look different. It doesn’t matter if you’re looking for chocolates or sugar candies. They all just look different. Maybe the separation between a few topics can be a little more distinct like milk chocolate to dark chocolate. But, it still tastes basically the same. The content we consume everyday is below average, at best. The median tends towards it for sure. Considering how many varieties of candies exist in each shop, the lighting, the shopkeepers, matter more to the child than the candy itself, in today’s world.

However, we who write and create every day know that the best ingredients for the candy falling back to the basics. The traditional formulae and conventional practices. I mean, no matter what you write or create, the age old gimmicks of copywriting will always prevail.

I’ve heard about various models of argumentation, for instance, the Tolumin’s Model. I’ve read about various models of copywriting such as AIDA ACCA PPPP UPWORD but I cannot seem to wrap around the fact that although I know this, there is only so much I can do to make a living in a city with a million candy stores.

Honestly, I didn’t have to know copywriting or whatever to think of this analogy. It’s obvious with the way things are panning out. If you can’t click-bait, you’re just not in the race.
Do not always curate, but create!
By: Selin Gurjar
Tags: Content Creation, Content Marketing, Content Curation, Curating, Content Strategy

Curating is good, it spreads value.

But let’s not restrict ourselves to only curating. Creating is what we exist for. Creating unwinds the articulative locks in our mind.

Does not matter if our creation hardly gets any claps, likes, follows, or engagements.

Does not matter even if we have a small audience, it will grow eventually.

Also, a small audience is a happy family. As Seth Godin said in one of his blogs, “Small audiences are your friend, because small audiences are specific, and specific increases your percentage.”

Enough curating! What are you going to create today?
Immortal Types of Content People Will Continually Crave
By: Alamiin Si
Tags: Content Creation, Content Marketing, Content, Marketing, Content Strategy

Immortal Types of Content People Will Continually Crave

Photo by Ed Yourdon (licensed under CC BY-NC-SA 4.0)

It all began when some ape-like creatures in Africa began to walk habitually on two legs, and it’s been five to seven million years since our first human ancestors appeared on the surface of the earth. To grasp how long ago that was, you only need to realize that it has only taken you a few seconds to read this entire paragraph.

The human race has come a long way. But after all these years, no one in history has managed to be immortal, despite several attempts by many. It was simply impossible.

Aside from our unanimity in despising the thought of gradually falling apart in old age and rotting to death, we are also very open-minded to consuming selected types of content, far before the coming of the internet.

The focal point of what humans find captivating in what others tell them remained fairly the same. From the stories shared by our aged ancestor — as our grandparents sat around the fire at night, listening with utmost attentivity — to what today’s eminent marketers tell us in an attempt to convince us to take action: patronize a product, believe in an idea, or something of the sort.

These kinds of content therefore remained immortal. As if you need reminding, five million years is a very long time for something to stick around.

For a content marketer, the question has always been about what type of content resonates well with their audience. And while there isn’t a direct way to answer that question, owing to many fluctuating factors, below are what withstand the test of time.
Do you know affiliate marketing is part of any marketing
By: Suraj Nagarwal
Tags: Affiliate Marketing, Content Marketing, Content, How To, Content Strategy

Do you know affiliate marketing is part of any marketing?

Affiliate Market is on the boom with some year. There is a lot more program you will give you full scope to learn about the affiliate marketing and how you can start affiliate marketing with someone else product. So many marketers are doing the same thing they choose a program that gives them a good commission on each sale. You can see big some big platform that has its own affiliate program and if you join the program and got some sales then they will give you a commission. You can find a lot more affiliate program who gives you more income. You can find some official sites that you like and want to promote their product. Go on that site and find the affiliate Program.

Some of the big affiliate market programs available on Clickbank.

Clickbank

ShareAsale

JVZoo

These are some affiliate platforms where you can promote someone else product and got 75% of the commission on that.

You will find all market-related products on this site.

Health

Wealth

Relationship

If you find something that is related to your interest and it is not available on that site then you make your own product. Sometimes people and some professionals feel I can give some better offers according to exist then why not should I launch my own product. It is the best option to make your own product and start promoting and get 100% profit on your product. If it is a really good product and people loving and resolve the people problems then you can make your on Affiliate Program by using these sites that I mention above. There are a lot more sites and brands that have their own affiliate program and they use it to get more sales.

You can find some great program and affiliate product who gives you more commission on each.

Clickfunnel

Elegant Themes

Bluehost

SEMrush
How To Develop A Website Content Strategy
By: Emmas Allan
Tags: Development, Website, Business, Marketing, Content Strategy

How To Develop A Website Content Strategy - A site content procedure is an arrangement of how you will utilize content material to create and advertise your online business.

How To Develop A Website Content Strategy

Content isn’t simply restricted to composed content.

It can include recordings, surveys, illustrations, pictures and numerous different things which make your site additionally intriguing for your perusers.

There are two key parts of a site content methodology:

The substance material you really distribute onto your site. This incorporates, how much of the time you distribute, what you expound on, how far ahead of time you plan and produce the substance, and so on

The substance you use to advance and market your site, for example, web-based media presents and messages on your endorser list.

Why Is A Content Strategy Important?

How To Develop A Website Content Strategy - Having a methodology implies you can prepare. >>>Skills To Make Money Online <<<

Rather than just distributing another post on any arbitrary subject, you can design subjects deliberately dependent on unique offers, the season and so forth Preparing additionally encourages you post on a standard, consistent timetable.

This is significant for keeping perusers intrigued and the web indexes upbeat, as they like new substance.

Making An Online Content Strategy

How To Develop A Website Content Strategy - Notwithstanding how important your substance is, on the off chance that you distribute a colossal lump of text that looks exhausting, you won’t get numerous perusers.

The eye isn’t attracted to huge areas of text. This is the reason it’s so essential to have various sorts of substance on your site while advancing your online business.

Video

Recordings are one of the top approaches to acquire more traffic and save individuals on your site for more.

>>>Earn Money From Internet As An Affiliate Marketer <<<

There are various approaches to make recordings and it doesn’t mean you need to remain before a camera. You can make recordings utilizing just content, pictures and a voice-over.

Intelligent Content

Surveys a lot are an extraordinary type of intelligent substance. Individuals appreciate interfacing on the web.

How To Develop A Website Content Strategy

It makes it additionally fascinating for them and urges them to remain on your site for more. This drives up your pay and lifts the standing of your business, hence making it rank higher in the web crawlers.

Online Media

Having a live feed of feelings individuals are making about your substance can urge individuals to visit your site.

Posting tributes that individuals have given about your business will likewise make great quality substance that individuals will need to peruse.

You could even welcome a portion of your customary perusers to be met for your next blog entry.
Content Strategy: How To Make A Podcast Campaign For Your Client
By: Isabel Wang
Tags: VR, Content Marketing, Content Design, Podcast, Content Strategy

After having a great discussion with Misty, my content strategy plan for VWS is to create a podcast campaign because most of my topics in the above screenshot can actually become episodes for the VWS #UpSkills podcast. Now I just to provide VWS with what content types, formats, and channels it can use to reach education booster.

I came up with this campaign idea because I started a bilingual podcast called “Abroad, Not Alone” in October with a Taiwanese friend in D.C. Speaking from personal experience, everyone can start a podcast, even at no cost (so long as you have a smartphone to hit that record button).

A part of the slides I created for VWS

My ideas for the VWS #UpSkills podcast episodes

Materials I created for VWS to use right away (for VWS only).

Takeaways

Though the class is told that we won’t be able to see the results of this client-based project, I really enjoy Misty’s step-by-step guidance of how to create impactful storytelling and brand messaging through content design. Another thing I learn is content designers should really keep people in mind and be empathetic. Every change of words and content creation should have a reason behind it. Do some qualitative user research and invite a classmate/instructor/mentor/friend to be your second eye would never harm. When I am stuck on how to narrow my topics to make it more approachable and feasible for VWS, I reach out to Misty and my classmate Alyssa for assistance. It really helps! Make the ask. Content people are always willing to help.
About Content Marketing
By: Ria Rodriques
Tags: Content Writing, Content Creation, Content Marketing, Content, Content Strategy

Content marketing

It is one of the Well strategies for a digital marketing platform. By writing content one can reach people very easily. When you develop quality content, people would visit that. If people like it, they will share. It will cause crowd trafficking on your own site. So in content marketing, there has a lot of opportunities to be a famous digital marketer.

Here are 5 reasons for the essentials of content marketing.

It may be a climbable, long-run strategy

It helps you convert leads & nurture

It helps fuel different selling channels

It helps to coach potential customers

It is commonly cheaper within the long-run such as

There are some crucial strategies for this topic. Such as-

1. Analyzing audience: It is an important strategy of content marketing. Always every audience’s taste is not the same. So by analyzing you can found the effectiveness of content marketing. Also by following this you can earn more and more traffic.

2. Keyword: Keywords are very much important. People always search for famous keywords and those can help you to earn more traffic on your content.

Content selling is here to remain for a really very long time. With the growth of competition for businesses, Make content more are well decisions. In fact, on-line Content selling is going to be the deciding issue between the success and therefore the failure of a business because it may be a digital selling answer, that one cannot merely skip if they have to succeed.

Video content used is additionally on the increase. With statistics claiming five billion videos being watched on a daily on simply YouTube itself, it’s a sort of content we have a tendency to merely cannot ignore. Even voice management is taking its roots currently and Alexa, Cortana & Siri being great for instance.
How to Make Your Content Stand Out in 2021
By: Eva Gutierrez
Tags: Digital Marketing, Content Marketing, Marketing Strategies, Marketing, Content Strategy

Add Easy Ways to Share

Going into 2021, let’s all remember something that some marketers have seemed to forget. Social media is social. People want to share their experiences (how many engagements, weddings, and kid photos do you scroll through on your social feed in a day?) Social media has become a huge part of our lives because we love to share our lives. We’ll happily share personal news or career news with our friends and family through an Instagram post or Facebook post.

Feed into that. Your content needs to be as easily shareable as you can possibly make it. Blog posts should have sharing options at the top, bottom, or side. Your email newsletters can say, “Feel free to forward this to a friend!” at the bottom. Your Instagram captions can say, “Tag a friend who needs to see this.” The more shareable your content is, the faster word will spread about your brand and products.

Where we’ve seemed to miss the mark on this in 2020 is not putting enough effort into the shareability of our content. We’ve gotten into the habit of creating content and hoping it sticks instead of telling our customers that we would love it if they passed the message along to their friends. And that’s the cumulation of all of these strategies to get your content to stand out in 2021.

People don’t want to share that sleazy magazine article about a celebrity getting divorced. They want to share high-quality content that makes them look good for having watched, listened, or read it. Your content needs to make your audience want to share it because it will make them look like the hero.

This is the basis of marketing — you’re not the hero, they are. If you can give your audience the chance to look smart in front of their peers, you’ve won the content game. Guess who’s content they want to read again so they can keep looking great in front of their friends, family, and coworkers?

Yours.

That’s how you make your content stand out in 2021. You haven’t missed the boat on being able to create the next big blog, getting 100,000+ social followers, or launching a hit podcast.

The opportunity is never going to go away. You just have to care enough about your audience’s experience when they consume your content that it makes them stick around to learn more.
Bad News. Your Content Is Not Enough.
By: Megha Sharma
Tags: Content Creation, Content Marketing, Social Media Marketing, Copywriter, Content Strategy

No, we don’t mean to bum you out in the middle of the week. But what if I told you, this could rather help?

We are bombarded by content everyday, across all social media platforms. The ads have increased to a point when people choose to rather pay for not watching ads. What that does not equal to the crash and burn of content business, it does put a few things in perspective about content marketing and content strategy.

Think of content market as free market. Private Property. Economic Freedom. Consumer Sovereignty. Competition. Profit. Voluntary Exchange. Limited Government Involvement. No entry barriers.

You can have it all or lose it all, depending on your strategy. You can’t just keep punching content. Have fun with it. But first, have a strategy.

First, answer the why. What is it that you want out of this strategy. A longer contact list. Website hits. More sales. more engagement. Store walk-in. Keeping that in mind and following through it from an idea to impression, will result in fruition. Second, answer the who. We are a community of 3 billion out of which more than half have access to internet. In the pool as diverse, who qualify as an audience of your product. Once that is achieved, it will be easier for you to find out how you can influence their behaviour for your business. Third, answer the what. If people want apples, you won’t sell oranges. It’s as simple as that. You can create articles, infographics, videos, podcasts, social media posts, games, and much more. And for each of these there are also multiple possible platforms for them to appear. Streamline your effort to hit the bull’s eye. Provided, bull fits in your TG. Fourth, answer the when. Planning is key. From the vegetable vendor to the CEO, all would agree. There is a time to chalk your content, to post it, analyse and retrospect. Good content strategy means devising metrics to measure all of this accurately, for each piece of content.

So go ahead, content warrior. Jump in the cold and deep waters of content and ride waves. As long as you have these guiding rules of content strategy you’ll be able to navigate your way out of it. Maybe, even succeed.
FREQUENTLY AKED QUESTIONS (FAQ’s) about MICRO CONTENT
By: Micro Content Strategist
Tags: Content Writing, Blogger, Copywriting, Writers On Medium, Content Strategy

Let’s take a moment to address some questions about micro content!

Take the time to think about the: WHY, WHO, and HOW of micro content. The solutions to most of your problems reside in the basics. That’s right, the basics! I’m about to present you with some basics regarding micro content. I’m going to present 3 frequently asked questions (FAQ’s) that I’ve gotten the most over the past week. After speaking with numerous clients, I wanted to provide them with a guide with simple solutions that they can utilize when applying the micro content strategy. To close out 2020, think about the 5 W’s and the 1 H. These will allow you to get back to the basics with a solid plan. So, here are the 3 basic questions that I’m going to address:

Why invest in micro content? Who is micro content for as a entrepreneur or creative? How do people consume micro content?

Alright, these are basic questions that I received but they really drive home the purpose of micro content. Retention. You must drive home your point fast to your digital community. You have a limited amount of time. There should always be a time clock in your head. Listen! By this, I mean you must let your digital community have the power to choose. Let your community know how and why your product or service will impact their lives. Your brand or business is an investment for who? Your community! As you define your community, you will own your brand voice.

Photo by Nicholas Green on Unsplash

Let your audience feel joy and excitement. Allow them to know that their time and money is in good hands. Most of my clients want to provide a quality experience so let’s talk about the “WHY.” Deep down, you have a WHY that drives you to make your vision become a reality, right? Turn that vision into a reality for your digital community to invest in you. Make them believe that they have the power to make their dreams come true. Amid a pandemic, everyone is dreaming of better days! Why not take them to a better place! Our digital community becomes our family as we continue to connect in virtual ways.

Our society is driven by heart-felt narratives. If you know “WHO” is willing to hear and listen to your brand narrative, you can make them feel the desires of your heart. Now, you have brand advocates. These questions can be answered with micro content. You’ll be making the ultimate experience simple yet extravagant. Your brand is the key to the solutions we need today. We need more entrepreneurs to rise above the smoke in the clods and see the possibilities. As you do, you will access the key components: trust and respect.

Now, as you look to enter 2021 with a direct plan and purpose, your “HOW” will evolve right before your eyes with NUMAG GROUP ATLANTA. Profit is a by-product but it’s not the end product. Your mind should be on the longevity of your business. We don’t start business endeavors unless you are willing to see them through to the end where wealth awaits you!
Responding to My Last Slashdot Troll, Part 2
By: C.D. Reimer
Tags: Creativity, Slashdot, YouTube, Trolls, Content Strategy

Chris’s channel blurb says “C.D. Reimer makes videos about comic cons, pop culture, Silicon Valley and technology”. He hasn’t made a comic con video in months, yet it’s the first item in his blurb. Pop culture? Telling people you’re going to see a movie is pop culture, I guess?

My YouTube content strategy has four buckets: comics cons, pop culture, Silicon Valley, and technology. Each bucket does equally well in gaining views during a normal year. Toss in the coronavirus pandemic and government shutdowns, comic cons and pop culture—two industries that rely heavily on in-person events — were no longer viable. Silicon Valley and technology videos have gotten more views this year.

My last comic con video was on October 7, 2020, “Unboxing Interactive Maker Workshop Bundle — SiliCon With Adam Savage.” My eighth comic con video for the year. That’s well under the two dozen or so comic con videos I typically make from attending three to five comic cons per year. I’ve lost interest in all the virtual cons this year, except for that of my hometown SiliCon With Adam Savage (formerly Silicon Valley Comic Con and Big Wow ComicFest).

Going to the movies is very much pop culture. With the AMC Stubs A-List program ($25 USD per month), I saw 48 movies last year. Many movies provide topics for my videos.

My most popular pop culture video to date was, “Where Was Cindy Lou’s Father In The Grinch?” That movie leaves unanswered why Cindy Lou’s mom was a single parent raising three kids and working a night job in a town where every Who was related to every other Who in Whoville. Except for Mr. Grinch, being a What and not a Who.

My last movie a week prior to the first shutdown was Bloodshot in early March. Social distancing — keeping six feet apart — was the rule. When the theaters reopened so ever briefly in November, I saw Tenet, Goldfinger, and Freaky. Social distancing and wearing a mask were the rule. Like many people, I missed going to the movie theaters.
My work as a Social Media Volunteer for Smiles For Veterans
Tags: Veterans, Catchafire, Content Strategy, Volunteering

As part of my journey into digital marketing, one of the coaches at Udacity said I should try volunteering with CatchaFire and see if I can put my skills to good use. That said, it has been good so far. I worked with Jan from SmilesForVeterans over a two-month period to help them set up their social media accounts.

This will be reflection of what I have understood and learnt so far.

Problem to Solve: Social Media Set Up.

They were looking for someone who could do the following:

Setup of professional social media profile(s) consistent with the Organization’s brand messaging in platforms like Facebook, Twitter, LinkedIn, Instagram, etc.

Training for the Organization’s staff on how to manage social media account(s)

My approach:

I initially set up to do a Social Media Audit by using some online free tools. However, that got into a bit of issue as becoming an ‘Admin’ or getting passwords took some time. In any case, I decided to do a ‘Content Audit’ and by that I realised that they were not posting regularly and it was not eye-catching with relevant hashtags, etc.

Over the two month period I worked with Jan, we set out to post frequently using online tools like Infogr which has some amazing stickers. Since this is a site which looks at getting funds for Veterans for Dental care. I was able to dig into Infogr and find a lot of useful eye catching stickers.

Source: Infogr

As you can see from the chart below, engagements have since shot up and increased over the past one-month. My focus was simple. I first analysed what was not being done. In this case, I realised that content needed to be visual and get the followers attention while remaining relevant to the brand’s main purpose.

Some of the areas I worked on included:

Making the facebook a non-profit page Helping set-up an account with Canva for Non-profits. Helping use fb business suite and how to cross post Use of relevant hashtags on Instagram Connecting with journalists in USA who cover this area Tagging influencers on posts Training on how to use fb/Instagram on Mobile Verifying the Instagram handle (Pending verification)

Overall, it has been a very nice experience. Jan is very nice to work with and open to feedback and suggestions and that makes a lot of difference.

Catchafire has some cool projects to work on and I highly recommend signing up with them

#Onwards&Upwards

Read the impact story here.
Ben & Jerry’s: Improving the Website’s Voice, Tone and Messaging
By: Jeff Shibasaki
Tags: Copywriting, Ux Writing, Writing, Content Strategy, Information Architecture

Part 1: The Challenge

Background

Ben & Jerry’s is a Vermont subsidiary of Unilever that manufactures and sells all-natural ice cream with a social conscience and sense of humor.

Problem

Ben & Jerry’s website.

Not only does the Ben & Jerry’s website suffer from a sloppy layout that emphasizes blog posts over ice cream, but they fail to highlight the company’s core values and playful sense of humor with the same personality and messaging that’s on social media, in their scoop shops and in their product packaging design. When the voice and tone aren’t consistent across all touchpoints, the brand’s loyalty, recognition and uniqueness are all affected. After all, the voice and tone are how a brand communicates with the world. Words matter. Messaging matters. Consistency matters.

Scope

While I wrote the web copy and did the entire redesign myself, I’ve only detailed my process that relates to creating the voice, tone and messaging for this case study.

Roles

Created the voice and tone

Wrote the web copy

Created the visual design

Tools

Dropbox Paper

Sketch

Part 2: The Process

Step 1: Define the Target Audience

Description of Ben & Jerry’s target audience. Image by Jeff Shibasaki / Unsolicited Redesigns.

Since I didn’t have access to Ben & Jerry’s customer data for market segmentation, I relied on a research paper that I found from Wow Essays that had already defined Ben & Jerry’s target market. I pulled the key details from that article and added that to a table in Dropbox Paper. This helped me understand the audience I was writing for.

Step 2: Define the Business Goals

Imagining Ben & Jerry’s business goals. Image by Jeff Shibasaki / Unsolicited Redesigns.

I imagined Ben & Jerry’s business goals involved increasing online orders, catering and deliveries, plus driving more foot traffic to scoop shops and increasing sales at grocery stores.

Step 3: Define the Tone

Defining Ben & Jerry’s tone. Image by Jeff Shibasaki / Unsolicited Redesigns.

Based on Ben & Jerry’s social media content, scoop shop messaging and product packaging design, I decided the tone of voice dimensions is funny, casual, respectful and enthusiastic.

Next, I used those tone of voice dimensions to create descriptors that elaborate on what the tone is and is not. Once I knew the tone I wanted to convey, that led me to start defining the voice.

Step 4: Define the Voice

Defining Ben & Jerry’s voice. Image by Jeff Shibasaki / Unsolicited Redesigns.

To define the voice that would drive the messaging, I documented Ben & Jerry’s three-part mission, core values and keywords for search engine optimization (SEO) in Dropbox Paper.

Step 5: Write the Copy
“HOW TO REPURPOSE CONTENT”
By: Micro Content Strategist
Tags: Development, Branding, Writer, Blogging, Content Strategy

What do you know about micro content?

Are you a creator or influencer looking to expand your reach on social media platforms? No matter your niche, repurposing content is essential in our modern-day society. The ability to repurpose one page of written content into five different platforms is what I can do for your brand. I’m intentional with my words so you can act with a direct purpose. My goal is to give your community a unique perspective that grabs their attention. The intention is to focus on delivery and tone. Give your community to power to take action with your words! There are ways that you can command attention without creating a complicated message. The power is within the process.

You might be wondering how one page of content can turn into content for five different platforms. Well, the truth is that everyone is creating micro content, it’s no secret. However, are you really dissecting your words? No! I perform surgery on your words and give them purpose and power in a short amount of time. As a result, one paragraph turns into five different messages for your community. It’s a unique process that is overlooked by most but appreciated by few. Micro content is a unique way to gather engagement, reach, and attention in short periods of time as you look to expand your brand or business. A great way to maximize micro content is to focus on your communication channels. What communication channels are you creating? Most entrepreneurs or small business owners focus on when and where they communicate, not how and why they communicate.

Photo by Ryoji Iwata on Unsplash

We live in a society where technology has crippled us to a certain extent. Attention spans have decreased tremendously to less than 8 seconds. Amid a pandemic, we are now finding the best ways to grow and expand our businesses. A great way that you can grow your business is by using micro content. As a writer, a specific structure will convey a powerful message. Micro content will give your message purpose. The structure that I’ve created with a unique platform for me has turned into multiple opportunities. Currently, I hold positions as a public speaker, writer, and consultant all under the niche and brand of a Micro Content Strategist. I’ve created three clear roles that will enable me to expand further in 2021.

If you’re ready to take the next step and learn the basics of micro content structure then click the link below. Everything you need to know about this emerging field of micro content will be explained once you book a FREE CONSULTATION!
3 Lessons From Netflix About How to Create Content Today
By: J.R. Flaherty
Tags: Film, Television, Marketing, Netflix, Content Strategy

Netflix

3 Lessons From Netflix About How to Create Content Today

Photo by Ian Hutchinson on Unsplash

Were you one of the 62 million households watching The Queen’s Gambit on Netflix in November? There’s no need to feel guilty about staying up late to binge-watch another episode. Netflix is one of the best ways to learn about how people consume content today.

If you have not seen The Queen’s Gambit, Netflix released the seven-episode series on 23 October 2020. It’s a drama about a female chess prodigy coming of age in the Cold War. Within a month, The Queen’s Gambit became the number one show on Netflix across 63 countries.

The so-called ‘Netflix Effect’ on any industry is significant, including the chess world. The Netflix VP for original series, Peter Friedlander, writes on a blog:

“The Queen’s Gambit novel is now on The New York Times bestseller list — 37 years after its release; Google search queries for chess have doubled while searches for “how to play chess” have hit a nine-year peak; Inquiries for ‘chess sets’ on eBay are up 250%, and Goliath Games says its chess sales have increased over 170%; and The number of new players has increased fivefold on Chess.com.”

How did this story about chess achieve the most popular single-series ever on Netflix? The sudden interest in the 1,500-year-old game is exciting for the chess world, but it’s not as random as it first appears.

The success of The Queen’s Gambit is a lesson in how we consume content today.
4 Ways to Add Original Touch to your Content
By: Sushmita Kerketta
Tags: Originality, Digital, Beyourself, Content, Content Strategy

You were born an original. Don’t die a copy- John Mason

Photo by The Creative Exchange on Unsplash

I cannot get over the internet, like seriously.!!! It has emerged out to be such a massive content bank, for anything and everything.

But with the pro-level competition and the flow of varieties, genres and categories, it almost feels like the ocean of content would soon be emptied by 7.4 billion inhabitants of the planet..!! And as a content creator, it does sometimes bothers me a lot.

I usually, get into the tendency that I must hurry to fetch those drops of ideas from the ocean, or else the train would leave the station.

A lot of us, in this rush, tend to run behind ideas of others, copy small pieces of it and sometimes paraphrase all of it and then call them our own. But this really enhance our content creating skills? Or Does it just enables us to copy like a pro? If it is so, then how to get our touch, reflected in our contents?