Is SEO Worth it for Small Business?
By: Fantasea Media
Tags: SEO, Small Business Owner, Small Business, Small Business Marketing, Digital Marketing

What Is SEO?

Search Engine Optimization is the maintenance performed on your business website to ensure that Google and Yelp understands your services, and can subsequently connect your services to consumers who search for them.

Why Should I Get SEO With My Website?

Establishing your business online is not enough to appear on the first page of Google. It is like opening a lemonade stand without telling anyone.

On-Page SEO

Our SEO specialist familiarizes herself with your brand, your services, your competition, and what type of consumers you need to target. In collaboration with your Webmaster, each of your web pages is optimized for the web.

This includes renaming page titles, adding specific queries as keywords or tags to each page, consistently communicating to search engine servers in the form of “crawling” so your information is always updated, creating or adding content in the form of blogs or images, and then performing SEO functions on those images and blogs so they can be found on Google.

For more information, go to USAGov’s Guide to SEO.

Off-Page SEO

But that’s not all. Once your website has been optimized for search engines, then comes the monthly, weekly, or sometimes daily practice of off-page SEO. This includes adding your business to classifieds or listings, focusing on either global or local consumers depending on your strategy, participating in forums relevant to your services, creating and distributing doc content, video-making, social media management and social media boosting.

How Long Does SEO Take To See Results?

The short answer? It depends.

Once your web pages have been optimized for search engines, and dispersed across the web in your off-page SEO, then our SEO specialist monitors your web pages’ performance over time. On a consistent basis, we check for website visitors and where they are searching from, whether they stayed on the page or left quickly, and even break down their entire funnel of action to understand your website’s user behavior. This data is used to determine what content is doing well, and what must be improved upon. With data analysis and A/B testing, our team adjusts your website’s content accordingly to ensure your end-users get what they need. This process differs from business to business, since it is directly correlated with how many people search for your queries, what queries support your services, and whether people in your area even need your service. SEO must still be performed regardless if your consumers are local or global; in fact, the SEO process changes significantly depending on this focus.

For real and organic results, it may take 3–6 months or even up to a year of consistent SEO maintenance for your website to appear on the first page of Google.

Search Engine Optimization

To help you, this is our example. In the beginning of 2018, Fantasea Media was not ranked on the first page of Google for any queries. In fact, some web pages didn’t have any keywords associated with it, or optimized content. After establishing our SEO team in the month of October, our SEO specialist generated content about our most popular services, consistently updated our social networks and online presence, and analyzed the ever-changing data for weekly updates. Her dedication to our website SEO’s quality is what helped us provide better content to our website visitors. Soon, Fantasea Media began to appear on the first page of Google.

Why Out-Sourcing SEO Doesn’t Do The Job

Prior to hiring a real life human, Fantasea Media outsourced their SEO efforts. Although this can help a businessowner feel like they’re getting something done, there is no real shortcut to providing quality content. Why would a global company operating overseas know more about your company than you do? How can an outside corporation define your value to your consumers? And finally, how would they know which resources are used predominantly by consumers in your target area?

Only with the dedication of a talented SEO Specialist can your business raise the ranks to appear on the first page of search results. Your best bet is having a specialist on-call, who doesn’t operate on opposite hours of your day, available to make updates as needed, has the understanding of your particular business to represent your company’s reputation, and has the experience necessary to increase your credibility on the web.

Need SEO?

Fantasea Media offers website packages that includes a monthly payment toward search engine optimization.

The reason why this is a monthly fee is because your SEO Specialist tracks and analyzes your website data that is incurred daily. This data serves as the guideline for what on-page content to improve and refine. After updating the pages that require improvement, all pages and website content are distributed across the web through relevant platforms. Whether you opt for monthly updates, weekly, or daily, this evolving growing developing process requires compensation during the ongoing time that it is active.