How To Achieve Your Internet Marketing Goals In The Next Six Months By Joining The…
By: Daniel Colussi
Tags: Lead Generation, Internet Marketing, Content Marketing, Email Marketing

A word to the wise: There isn’t an actual club called I-Don’t-Give-Damn so don’t go looking for it lol.

That being said, I am officially a member of it if it existed. Do you want to join me?

Back in June of last year, I came across an article online that spoke about failure. Specifically, overcoming failure in the realm of internet marketing and I have yet to get it out of my mind.

I wouldn’t go as far as labeling it an obsession but there is a specific reason it struck a nerve.

Well, just like most other people, I care too much about how people think of me.

I have always wondered what people thought about me and what they said about me. Even though probably 98% of the things that I did was good, I was only too aware of how people can latch onto 2% and give it life. I was even good at telling myself that I didn’t care about what they thought!

But I did care and over time, what I thought they were thinking of me paralyzed me and I started worrying about what they would think of my next decision.

It manifested itself most strongly in how I approached putting together lead magnets for list building. On one hand, creating something from scratch was daunting with the time involved but using stuff that seemed to be rehashed made me feel that pressure of what others might think.

This is the fear of not living up to other people’s expectations and if you can’t get past it, you will be doomed to be stuck where you are.

Why Joining the I-Don’t-Give-A-Damn club may be the perfect move for the new online marketer.

Not just for brand new marketers but also experienced as well

When you first start your journey into the business learning about lists, funnels, lead magnets, squeeze pages, landing pages, chatbots, Facebook fan pages and groups, all manner of social media really, it can rapidly overwhelm you.

If you’re a new entrepreneur who is looking to build a business through the internet, this may be one of the most important blog posts you ever read. I say that because taking the advice that you’re about to read and following the advice is going to save you a ton of headaches that most new online business owners run into.

Some of you are going to skim this article but that would be a mistake. I’m about to expand on an idea that is going to seem overly simple but the devil is going to be in the details. You could waste months to a few years dealing with the obstacles I ran into and possibly quit, or you can just follow the detailed steps below and get a head start on most of the other marketers out there.

The most popular lead generation model that new ( and many experienced) online entrepreneurs use because they need to build a list (but can actually destroy your credibility instantly)

Before we get into what I did to become a member of the I-Don’t-Give-A-Damn Club, I should talk about the most popular online business model for building lists that I see a ton of new online entrepreneurs trying and failing at (and why that’s happening).

You have to understand the niche you are trying to break into so you are most likely trying to fake it till you make it. You have to come up with a hook, a lead magnet, something that makes someone say they want it in exchange for giving out an email address. Do you have the knowledge to put that lead magnet together? If you are looking at PLR ebooks or articles, do you know if they are relevant and accurate? Do they have something unique about them that will provide VALUE?

That last word is key. Value.

Do you have the confidence to tackle it? Are you worried people are going to call you out? Criticize you for your lack of knowledge? Remember, if the first impression people get of you is less than savory, your credibility is going to suffer.

Let’s dive in a little deeper here.

Initiation Time For The I-Don’t-Give-A-Damn Club

The 6 Guiding Principles of the I-Don’t-Give-A-Damn Club

At its heart, people are afraid of rejection and sometimes, the fear of rejection is greater than the actual rejection. The following principles are ideals that you are going to want to strive for.

Principle 1: You should know ahead of time you will be successful

Marketing is all about playing the odds. It is a super strategy to combat the coming rejection. Why am I so sure there will be rejection? Easy…there are plenty of benchmarks out there that give you rules of thumb.

Did you know that according to HubSpot that 61% of marketers say that generating traffic and leads is their top challenge?

Did you know that only 4% of website visitors are ready to buy according to Marketo?

Why do I give you those particular stats? It is because you need to know you are not alone and just because you can’t grab a sale just means that person is not ready to buy yet.

Principle 2: Don’t take rejection personally

Seriously, I think every marketer goes through this phase unless you have ice running through your veins. The rejection you are experiencing usually isn’t even about you. It could be factors totally out of your control.

It can be bad timing, economic conditions, a buyer in a bad mood, a bad experience with previous sales. Whatever the issue, you are never going to know.

You are simply going to get a no.

No problemo. Just smile and move onto the next person because this isn’t about you. To them, you could be anyone.

Principle 3: Expect rejection — don’t take it seriously

This dovetails with the advice in the previous principle. Just know that rejection is part of the game and accept it.

Know that it is coming, it is part of the gig. You can’t avoid it so come up with a smart way to deal with it in an appropriate way.

Principle 4: Maintain your emotional distance

So what is the appropriate way?

Well, honestly, most of the rejection handling occurs in your head. I read somewhere that most of the top salespeople have emotional strength. It is just a way to separate themselves from other’s rejection and opinions.

In fact, they don’t even pay attention to rejection. The emotional wall they put up allows them to strictly focus on each step of the sales process.

Principle 5: Focus on the mission and not the minutia

Execute your sales process and plan; don’t worry about any responses that may come your way.

Your focus should only be on connecting with the decision-makers or people that are ready to buy. Rejection is simply part of the sales process. Don’t get hung up on words from being rejected..stay true to your mission fo getting in front of buyers and decision-makers that are ready for what you are offering.

Principle 6: Prepare your responses for delivery

So what happens if you are on the phone or in-person with a potential customer and they say no? Take this a step further and let’s imagine you are an agency owner…

You are talking to the gatekeeper of the local dentist office that you are trying to get on board in order for you to manage their lead acquisition through FaceBook.

They tell you “No thanks! We already got someone that takes care of that.”

Most marketers will launch into talking about their offer or their lower price.

Top salespeople do something a little bit different. They will frame that as a positive and will say something along these lines.

“I was hoping you would say that. Pretty much all the dentist’s in your area utilized one of our competitors when we met them. Over time we have acquired 100% of the dentists that we talk to as customers that have switched over to our company. Here are some testimonials from other Dental offices that made the switch.”

Can you see the power of joining this club?

Read on!

Past Members of the Club Whose Persistence Is Legendary

A mental shift has to happen that will allow you to move beyond fear of rejection to looking forward to failing.

In fact, failure is a necessary ingredient for success. It is through the act of failing that we get the chance to learn from that failure, and it hardens us. Every successful person is going to have a story of failures. Some examples…

Sir James Dyson has to take the crown for the number of failures. It took him 5,126 prototypes that failed miserably before he hit on the design of the bagless vacuum cleaner that has netted him a net worth of $4.5 billion.

Or how about Steven Spielberg? He has produced a movie empire that has earned more than $9 billion. Did you know he was rejected twice by the University of Southern California’s School of Cinematic Arts?

Abraham Lincoln was a major failure in everything he did. He earned the singular distinction of leaving for war as a captain in the army and coming back a private. He was a serial failure in a spectacular string of business ventures and when he decided to try the political realm, he failed there too until he finally ascended to the office of the presidency.

I become a full-fledged member of the I-Don’t-Give-A-Damn Club

Let’s circle back around to my failures. Above I hinted that my issues might have had something to do with the email marketing process most of us do to gather leads in the form of email addresses.

This was, in fact, a bigger issue than I realized and a major stumbling block to my success. I did not have the confidence to create a proper lead magnet and I hated the thought of using PLR products because I felt it was not authentic.

It was entirely by accident that I stumbled into what would become my solution. One night I was searching the internet for something that might help me. I was looking for high-quality PLR materials that I could possibly recreate into a decent lead magnet ebook.

Keep in mind I still needed to think about what my lead landing page would look like and since I was doing affiliate marketing, I needed to come up with a followup sequence for my autoresponder.

The Solution To Building My List Comes Into Existence

So before I actually cover the solution I want to start by stating that I believe that email marketing has to be the fastest and most reliable way to build a business online. Things on the Internet are changing so much and so fast!

Email marketing, however, hasn’t changed in years. The lifeline of your business is the number of leads you can generate, which is why building an email list, is so important.

In order to be a successful email marketer you’ll need just a few things, which I will go ahead, and outline for you below:

Auto-Responder

This is where you’ll store your subscribers and of course where you’ll send your emails. There are many different auto-responders, however, one of my favorites is Aweber.com

Optin Page

You’ve got to have a page where people can simply “Opt-In” to receive emails from you.

Lead Magnet

You will need something to “offer” visitors in exchange for them giving you their email address. These vary depending on what niche you are in, but they are massively important to your overall success.

Thank You Page

This is simply a page that someone goes to after they subscribe to your email list — thanking them for joining! I always suggest implementing a “profit center” on this page because it simply makes sense.

Profit Centers

This is how you make money! There are many different types of profit centers such as Shopify, Affiliate Programs, Amazon Stores and more.

What you are looking at above is called a funnel and it is the most basic of its type.

Earlier in my article, I mentioned an extremely critical word — VALUE. You must be able to offer something that has a high perceived value where someone will gladly give you their email in exchange for it.

Furthermore, you want to turn those that opt into your list into loyal subscribers so first impressions are everything. The first time I decided to create my own lead magnet, it took me a couple of weeks. The amount of time I spent developing it was ludicrous and it put me behind on so many other things.

There had to be a better way.

The search for a solution ends

I found the answer to my list building woes and it contained all the items I needed. I had found an ebook that had full private label rights and the material contained within them were ‘t just good but were way above average. But that’s not all…

It also included a stunning squeeze page and, be still my beating heart, a 5–7 email autoresponder sequence! If you look at the email marketing list above, it hits all the pieces you need. I liked what I was looking at but it was missing something.

It needed the I-Don’t-Give-A-Damn Club spin on it.

In the I-Don’t-Give-A-Damn Club, the only thing you are concerned about is what you DO

Yep. As I said, you don’t give a damn about what other people are thinking of you and the decisions you make.

Instead of repeating previous mistakes I grabbed the package, ripped it apart using new graphics I created myself, adding some more value to the ebook by filling in further content I thought was needed, and rewrote each of the emails.

It took me all of about 1 day to rewrite material into my brand and set up everything. Compare that to a two-week slog through researching and writing material that I wasn’t sure would be what people would want at the end.

It has literally transformed my business into a force to be reckoned with. I had the confidence to rework the material into something that reflected me and my business.

The Recipe That Will Get You Results

Step 1:

The first place you will want to go to is Colossus List Profits and pick up your subscription.

They only offer a lifetime subscription but it is one time only payment. Make sure you enter the contest in order to slash a full 70% off the cost of the lifetime offer.

Colossus List Profits is a membership site that has hundreds of super high-quality list building packages available for you to pick from.

Furthermore, you get two brand-new exclusive list building packages every month.

Inside you get the following:

TWO Fully editable professionally written reports in word doc & ready to go PDF version.

in word doc & ready to go PDF version. Ready to upload squeeze page with professional graphics and i ncludes the editable PSD files.

and ncludes the editable PSD files. Copy/Paste follow up emails you can stick in your autoresponder to send to your new subscribers — promoting those to selling products.

Step 2:

Grab the zip file you want and download it onto your computer.

Step 3:

Open up the doc file first. Skim the contents and get the lay of the land. I will usually look at it with an eye towards adding extra content that directly ties to whatever I am promoting.

Step 4:

Any links inside should be replaced with your affiliate links.

Step 5:

Throw out the ecover that comes with it. You will want to make a new one in Canva that contains your branding.

Step 6:

Reform up the ebook with the new branding.

Step 7:

Open up the squeeze page. You will want to copy much of the contents of that squeeze page into whatever you are using as a page builder. I use and highly recommend Kartra but you can use whatever you may like. Just add your branding and you are good to go

Step 8:

Open up the email series that is provided. Do yourself a favor and rewrite every single one. Use the content supplied already but paraphrase and make it your own. Make sure you replace any links with your links.

Step 9:

Upload those emails into your autoresponder. I use the comprehensive autoresponder within Kartra but also HIGHLY recommend Aweber as well.

Step 10:

Start driving traffic into that squeeze page.

Conclusion

I just went through the process of how I modify high-quality lead magnets into something that reflects myself and my brand. We walked through what the I-Don’t-Give-A-Damn Club is and why becoming a part of it will allow you to fight down those inner fears and allow you to open yourself to success.

The next step is to get started. Go pick up your lifetime subscription at Colossus List Profits. It will literally cost you $0.48 per package. Unbelievable amount of value with it and it is going to save your sanity in the long run.