How do you get traffic to a blog?
By: Allan Kiplagat
Tags: Affiliate Marketing, Work From Home, Online Marketing, PPC Marketing, Online Advertising

How do you get traffic to a blog?

How to generate traffic?

1 — Identify a market and a precise target

More often than not, you decide to start a blog to generate more traffic and earn more income.

There are different ways of generating income with your blog, such as: the sale of a service or service (coaching advice, etc.), the sale of products, the rental of mailing lists, the display of advertising (eg ADSENS) …

But for this to work, it is essential:

To position yourself in a specific market and to define a clear editorial line for your publications: articles, videos, podcasts …

yourself for your publications: articles, videos, podcasts … Identify the personas (typical customer profiles) likely to be interested in your articles and your products.

So it’s important to ask yourself: who is your ideal customer?

What type of client do you provide a concrete solution to?

What type of client would be willing to pay for your expertise, your advice…?

2 — Be strategic about the style of your content

Offer an approach that sets you apart from your competition.

If you want to increase traffic to your blog, the best thing you can do is create the best content.

The most successful content is that which meets a specific need.

Think about your target and think about what they like.

Regarding the style of the content, communicate using a medium suited to your publication: Image, video, podcast… Create things that people want to read, watch and share!

It is also important to use quality images to accompany the blog posts you publish.

First of all, the images help to better understand the treated subject and to apprehend the complex concepts.

Additionally, just like with text, images can be optimized so that your content appears in search results.

3 — Produce rich content to generate more traffic

Studies show that long content performs better on search engines than short posts.

Producing lengthy content on a blog means that you have to write in-depth articles on a particular topic.

There are several reasons for this:

Longer articles will naturally be richer in keywords and therefore better referenced.

and therefore better referenced. A detailed and in-depth article is more likely to satisfy readers who discover it. The message will better meet the expectations of your visitors and therefore your article will be more likely to be shared via social media or via other blog posts that have quoted you and included your link (backlinks). This will have a direct impact on your traffic.

How to generate more traffic and increase the number of visitors to your blog?

1 — Optimize the natural referencing (SEO) of your articles

There are a number of SEO rules to folow to give your blog post the best chance of ranking well on Google in particular.

To create an optimized blog post, you need to define an ideal keyword or key phrase that will be the common thread of your post. An ideal keyword should be relevant. In order to choose the best keyword or keyword phrase, you can use the Google Trends tool which will give you a trend of the number of searches performed in Google using the phrase you have chosen.

Here are some good practices:

Your blog post title — H1 tag — must contain your keyword / keyword phrase and accurately describe your topic

Headers and filenames should also be keyword rich

Your content should be structured and include your keywords in several places in your article

Keywords must be contained in the URL of each post

In addition, backlinks (links to other publications) also help to propel your content and generate more traffic. Getting backlinks often involves reaching out to other bloggers and asking them to include a link to your content in their posts or conduct an article swap.

Be careful, however, to systematically obtain quality links so as not to damage the position of your blog / website in search engines.

The backlinks can also be natural and follow a good referencing especially on social networks.

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2 — Be present on social networks

Social networks such as Facebook, Linkedin and Instagram allow Internet users to learn, exchange and relay information.

Publishing your blog articles on social networks allows you to make yourself known and increase your visibility.

Social networks are also a place of exchange and interaction with your existing customers or prospects who will be able to share your publications.

Finally, the presence of your blog post on social networks will help you generate more traffic to your blog and ultimately your website.

3 — Encourage user engagement

Actively encourage your readers to

share

your blog posts.

This will allow you:

Generate more traffic to your articles and therefore your blog

Send positive “signals” to search engines about the popularity and quality of your posts

4 — use paid referencing

The so-called SEA Search Engine Advertising strategy

consists of buying keywords from Google’s advertising agency, Google Adwords in order to be present on the first page of results above the natural results.

This paid SEO method is useful when you are starting your blog or business.

It helps promote your blog which is not yet well referenced.

SEA therefore makes it possible to acquire more visibility and more quickly.

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5 — use sponsored publication

Sponsored publication allows you to highlight your blog articles mainly used on social networks: Facebook, Linkedin or Twitter.

Sponsored publishing is a real channel for acquiring customers.

Indeed, a sponsored publication will always be visible (depending on the selected target) and highlighted throughout the duration of your campaign.

It’s a simple way to showcase your content and generate more traffic to your blog by reaching a larger target for a budget to invest.