Impact App
By: Igor Tlusty
Tags: Design, Sports Design, Impact, Sports, Apps

Hi friends! In previous articles, we talked about the direction in which Betegy (and myself), our goals and positioning as a whole, are moving. Now let’s talk about the tools by which this is done. At the moment we have 2 products: Impact and Excite. The impact is a web application for content generation, Excite-system of information screens in real time. Today we will consider the first. It sounds somewhat complicated, but in fact, everything is much simpler.

As already mentioned, Impact is an application in the browser (later it will be possible to have a separate version of it), thanks to which content is created for the selected game event (cards, videos, banners, and widgets). Then it all spreads through the social network and carries 2 goals: informing the audience about an event in the world of sports or details about it and demonstrating the current rates (coefficients) for this event. This is how the first version of the application looked like (now it’s better and then I will show).

As you can see, the application has a block structure for flexible upgrading and simple adaptation to mobile versions. For convenience and simplicity, the actions are divided into steps: Choice of Event->Content setting->Output of the result obtained.

Oh yes. First of all, the application meets with such a nice window for choosing sports (there will be many more options in the future).

But the updated version. Here, for convenience, we have allocated the main control buttons in a separate block, as well as part of the management of posting in the social network. The posting window was also changed from standard to stylized and the block of card type selection was more logical.

First of all, we select the desired event from the carousel of the top games (or we can switch to tab all games and find another game of interest to us).

The next step is to choose the type content for a given event. It can be a static image, a web banner, a widget or (in fact, it is very cool) even an automatically generated video.

Next comes the selection of the type of event (goal, substitution, list of teams, etc). The appearance of future content depends mainly on this, since you choose from pre-made templates that we create by analyzing a lot of data, choosing the most important and interesting of them, and then convert them into cards (without exaggeration) which is nice to even watch, not to mention their informativeness.

After all this, we can configure the internal structure of the selected card, specify the social network for publishing and additionally change the look that you like more and even specify whether to embed coefficients for rates or not (social networks like Facebook block content in this form, so this option will be useful).

The last is to set a list of hashtags for publication, save the created template to the cart / send affiliates (people who are something like content managers and promote your business on their own behalf), and of course the publication.

When you set up the cards for all the necessary events and matches, go to the basket where we can download the generated content, and also share the link on it (for all the same affiliates).

A variant of this page for those Who followed your link will look like this. Enter your unique ID number and choose the one you need from what you have already generated.

That’s how works our Impact application. I hope I have described everything clearly, but if you have questions, feel free to ask them. At this point, the article comes to an end.

The next one will be even brighter in terms of examples since we are (oh, finally) consider in more detail the cards and how they are created.

Thank you for your attention and have a productive day :)

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