This 20 Year Old Made 1 Million in 8 Minutes. How Can You Replicate That?
By: Thakur Rahul Singh
Tags: Business Strategy, Business, Startup, Marketing, Marketing Strategies

The Great ‘One Million’ Sale

Photo by Sharon McCutcheon on Unsplash

It was in the first quarter of 2020, MoonXCosmetics were not operating at full fledge. Due to lack of workforce and minimal operations at the manufacturing hub.

MoonXCosmetics were dealing with orders which outran their production and shipping capabilities.The entire online store was blocked for some time. While people were still eagerly looking for skin products from MoonXCosmetics.

In April 2020, Mariee decided to restock her site and make products available for her customers. On April 30 2020, as soon as the stock was live — thousands of people jumped onto the store.

Just in the matter of 8 minutes. She was able to get 1300+ orders which valued over one million dollars in sales. The biggest reasons why her store was able to do well was:-

Unintended Scarcity That Led To Hype

MoonXCosmetics was a million dollar brand even before the famous ‘One Million Dollar Sale’. But Mariee always struggled to manage and operate her business with a small team.

This led to delivering orders quite late to her customers, and sometimes people never got their products delivered. There are many reviews and complaints from customers online — Regarding that they never got their products even months after ordering them.

Screenshot 1 (Source: Twitter)

MoonXCosmetics Instagram Post (Source: Instagram)

These negative reviews and opinions could have taken a worse turn for Mariee’s business. But it didn’t happen, because customers loved her products and were after her products.

Screenshot 2 (Source: Twitter)

Mariee had been making natural skincare solutions since 2017. Over the years, people have reported to her regarding the skincare solutions — which didn’t work on them. Mariie made multiple changes in her recipe to make it work for her customers.

She created her skincare line to suit every kind of skin. The best selling product was ‘Rose Galore’. People loved it and are mad after this product. Because it proved to work on them and they didn’t wanna lose such valuable skincare solution.

Due to the slow production and shipping capabilities. It meant that the product was scarce and would be available for a shorter periods on site. Thus this created an unintended scarcity around people.

Customers who got their skincare solution felt special and obviously were benefited from it’s advantage. As a founder Mariee used this scarcity to build hype for April restock which led to the one million dollar sale.

Mariee’s Personal Branding on Social Media

Screenshot of Mariee’s Instgram account (Source: Instagram)

Mariee is the brand face of ‘MoonXCosmetics’. Today we see a lot of entrepreneurs use their social media handles to talk about their brand and business.

The more prominent example of personal branding on today’s social media is Elon Musk. His twitter has over 39 Million followers. He shares everything regarding his businesses, and it’s progress.

Screenshot of Elon Musk’s Twitter Tweets (Source: Twitter)

This is the reason why most of us see Elon Musk in a news headline every other week. His words and his actions on social media get him that kind of media coverage.

On the other hand, Mariee Revere has replicated this concept of personal branding on a small scale through her various social media accounts:-

YouTube (par moon) — 27K subscribers Instagram (parmoonx) — 75K followers Twitter (@parmoonx) — 30K followers

Customer believes in her products because of her authentic behaviour on social media. Mariee let’s customers know what they are buying and from whom they are buying from.

Building Transparency = Building a Community

These days where brands utilize influencers and professional marketing strategies to make millions. MoonXCosmetics, as a online brand is a mixture of both professional and authentic branding.

MoonXCosmetics did used to run some high paid influencer campaigns in the past that got them customers. As of today if you check their Instagram account (moonxcosmeticsllc). Around 20–30% of their content is user generated. The brand is focused on showing you the results and the products which are helping people to get that results.

MoonXCosmetics Instagram Feed (Source: Instagram)

It’s not only on Instagram, but this also reverts backs to how Mariee is leveraging personal branding through her social media. She shares everything on her social media.

On December 25 2019, Mariee shared her tweet that says,

I paid my grandma mortgage for all of 2020 and paid off my mom’s credit card debt

Screednshot (Source: Tweet)

This tweet and the video has more one million views, and people loved what they saw. As a MoonXCosmetics customer, I would feel like I knew Mariee and her brand more personally just by looking at what she shares on social media. (That’s Building Transparency)

Moving onto the business side of trust. Mariee runs her vlogging channel on YouTube, which ultimately takes you through the behind the scenes of the buisness and Mariee’s daily life.

Watching her YouTube videos shows you how genuine Mariee is with her products and customers.