Facebook — Why You Need a Facebook Page for Real Estate Investing
By: Jim Pellerin
Tags: Realestateinvesting, Realestateinvestor, Deal, Property Investment, Facebook

August 5, 2020

Posted by: Jim Pellerin

Categories: Control, Educate

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One of the things as a real estate investor is that you want to make sure that you have a bunch of online assets. And one of the first assets you need to set up is a Facebook account and a Facebook Page, actually a Facebook Business Page. You do that by just doing a search on Google and finding out how to set up a Facebook page.

On the Facebook page, what you’re going to do is you’re going to be posting things about your community, different ideas about what the people who want to invest with you are interested in, and want to learn about.

You put all types of information about your business. You want to put stuff about your accomplishments, what you stand for.

A Facebook Page is just like a mini website.

It is where people are going to go to find out who you are. Then what you want to do with Facebook is you want to start posting on a regular basis. As a real estate investor, it could be weekly information about your community. Things like what the mortgage rates are like in your community and by the community I mean, city or town. So what the property values are? How much is a property worth? Is the property or home sales going up or down? Where is the price of homes these days?

Also, what about sales? How are sales looking, especially with this covert incident, right? Has the real estate industry changed significantly?

You want to post any deals that you have.

If you have an investment opportunity where you are looking for an investor you want to put some information about that on your Facebook Page. You also want to put some pictures of a property that you might be looking at. You could even put some sample deals if you haven’t done any deals yet.

So you’ve done some math, go out and get some stock images on homes and do a little sample presentation on your Facebook page. You want to make sure that you are also running Facebook Ads and by Facebook ads, I mean actually running ads looking for investors. And that’s one side of it, right?

Basically, these ads will say, “Hey, have you ever thought about getting involved in real estate? So check us out”. Something to that effect.

Now the key here, the trick here is you have to be careful because Facebook is very particular on what you say in a Facebook ad. You can’t mislead people. You can’t say, you know, make a 25% return in three days. Any claims like that cannot be stated. That it is called misleading or providing unrealistic expectations. It falls under their MLM policy. Okay, so be careful when posting ads like that.

On the other side, you could be looking for motivated sellers. So you could set up a page separately just for sellers. Say, “if you’re having trouble trying to sell your home?” or “Are you going through foreclosure?” … something like that. So really treat your Facebook page just as you would a mini-website or a landing page.

So, there are several ways where you can find real estate investors.

So if you like what you heard and you want more information on how to invest in real estate and become a mega real estate event, go to invest.JimPellerin.com.

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