Top 3 Ways To Find Out If Your SEO Is Effective
Tags: Content Marketing, Marketing, Content, SEO, Digital Marketing

Having an online presence/website will not serve you well, if basic search engine optimization (SEO) is not in place. SEO should be a fundamental and essential component of your website promotion strategy. Organic search is a sure way to increase traffic and bring in more potential customers, if you manage to rank high in keyword search.

To put it simply, every website needs a SEO to succeed in a cluttered online world. But optimizing website can be a pain and time taking process, if you are not aware whether your SEO strategy works or not. Most of you may hire an agency to do the same. Yet knowing your SEO’s efficiency will leave your doubts behind and boost your confidence. It’s always good to know your shit.

In this article, I am going to list some ways of measuring your SEO’s efficiency:

1. Website Ranking For Target Keywords:

First step is to track your website’s ranking for target keywords on a regular basis. Monitoring your website’s rank for relevant keywords is a great way to assess your SEO strategy.

Keywords matter! Its super essential to identify your target keywords and track their ups and downs. Try setting a target keyword for each piece of content you publish; then, use any rank tracking tool to track your positions.

There are plenty of tools like, Moz, or Ahrefs that will let you track your desktop and mobile keyword rankings from any location.

Ranking low for your most relevant keyword will mean a decrease in organic traffic and in turn, will affect your conversion.

But, remember to be patient with your analysis as it can take weeks or even months to see significant increase in rank. Sometimes it can also take time to see if your position has become stable. But, if your strategy is right and your website is optimized properly, your ranking will definitely improve over time. Hence, your organic traffic and visibility will grow as you start to rank higher for more keywords.

2. Market Share Analysis:

Want to see how your market share is influenced by your ranking ? try grouping your keywords against a tag. Remember to add as many keywords as you want for rank tracking and group them. Now, check your rank against this group and compare this with the ranks of your closest competitors.

You can also push yourself to analyze the historical data for the market share distribution to see how your market share is changing over time. If it grows, that means you’re promoting with the right keywords.

There are many tools which can automate this analysis for you. Serpstat is one such tool.

3. Backlinks:

Backlinks are links that are directed towards your website. The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because search engines give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query.

So tracking number of backlinks also helps you assess your SEO’s efficiency. And the best way to increase number of backlinks is to put out great and informative content on your website.

Along with great content, get in the habit of promoting your content on social media or through email marketing. Idea is to get noticed by other marketers to backlink you, otherwise you will be stuck waiting for traffic for a long time.

If you manage to publish great content consistently and promote it well, you will begin to notice more backlinks popping up from sites you have never contacted. These unsolicited backlinks are the best because it means people are stumbling across your content organically and feel compelled to link to it. Tracking if and when new backlinks appear is also an index of the growing popularity of your website.