Is this new kid in town offering the best subscription boxes UK?
By: Richard Bishop
Tags: Startup, British, Business, Gifts

Now you can’t say that you haven’t heard of subscription boxes and the phenomenon that it has created in the last few years. It seems there have been a lot of companies that have tried their hand if this new offering but not too many that have managed to make it an ongoing success. So there must be a formula behind getting it right surely, but then that’s where I suppose the magic lies, understanding what the formula is and turning that into a viable working business But perhaps there is a newcomer in the industry, one that has taken the already working formula and added a few more benefits for its customers and the brands that it stocks. I am not the only one I am sure that will be watching the course that this new company takes and I’m keen to see if their mix of old and new has what it takes in this rather competitive yet lucrative market.

But Cordelia’s British box never started out as a subscription box business, in fact it’s started out as Cordelia’s House of Treasures, an online gift shop that champions products from British brands, makers and artists. The range of products that this extremely patrioticbusiness offers is extensive too. The gift industry in itself can by no means be called Limited, By just looking at a category such as women’s, men’s, children’s, weddings, Christmas and well, you get the Jist, choosing products can never-ending. But Cordelia’s house of Treasures have chosen to stay close to their roots and only offer unique gifts from small to medium sized British independent brands. That particular business is in itself only 6 months old but after getting a rave welcome from not just customers but other businesses and local councils and services alike they’re stepping into subscription boxes was by demand rather than want.

After giving in to the peer pressure from their customers requesting that they put together the best subscription boxes in the UK they decided not to do a half-hearted job so went back to the drawing board. Researching the other companies that have worked well and have managed to stay in the industry as well as researching companies that have come and gone and what their mistakes were and learn from them before they made them themselves, Cordelia’s British box make sure they stayed true to their Ethos of Supporting British independent brands, the jobs they create, the commerce they support, the Arts they promote, the manufacturing they require and above all the quality and unique gifts that they make.

Fulfilling the whole process in their Shropshire headquarters and to give the lucky customers another feel of the handmade quality that goes into the British independent gift market they handprint all their boxes themselves on recycled cardboard. Then they lovingly hand pack all the goodies and wrap them in tissue paper to ensure that every box delivered can be treated as a wonderful experience in what some these days seem to believe a mundane world of 9 to 5. All of the gifts are from lines from Cordelia’s house of Treasures so you will not receive any free products, sample products or miniatures, these are full sized products insuring that you not only get quality British items but you receive High Street products costing High Street prices but at a fraction of the cost.

Many of the already ardent subscription box converted have started to flock to their site already seeing the quality as well as the money saving opportunity they are getting. Another huge bonus it’s the fact that these boxes may just contain their next favourite brand of which they have never heard, in fact it may be the next big brand and it will be a chance encounter through one of their subscription boxes that has introduced them to the early stock.

Cordelia’s British box didn’t want to give away too many of their secrets about how they have managed to make such a successful business in such a short time and you can understand why but with so much turmoil in the midst of Brexit, they believe the British people are starting to look inward on their country and support where perhaps they’ve previously did not. Cordelia herself did state that’s one of the most common comments that they do receive is that people are shocked when they realise that when you buy British quality it doesn’t always have to cost more and she goes on to state that many people honestly feel their shopping habits have changed form a simple act of receiving this affordable subscription box.

So what has the near future got in store for this ambitious British brand, well they are having lots of talks with lots of other businesses and how they can help them introduce their British products not just in front of new customers, but into their homes. Add to that lots of talks with news papers and other media outlets and I think you will agree with me that 2019 will most certainly be a big year for this booming British brand.