Ad Protection Solutions: DoubleVerify, Integral Ad Science, OhNoo
By: Trapica Content Team
Tags: Advertising, Security, Consumer, AI, Hacking

For marketing departments around the world, there are plenty of security concerns right now with the number of hackings steadily increasing year on year. Not only this, but cybercriminals are pinpointing marketing teams as a potential weak spot due to their wealth of consumer data and multiple access points. If you haven’t already, it’s time to take action to protect the data of consumers and the reputation of the business.

What’s an Ad Protection Solution?

While hackers are targeting marketing departments as a whole, there’s a particular focus on their ad accounts. Considering that with both Facebook and Google, these teams access their company’s account through their personal profiles, providing attractive opportunities for cybercriminals. What’s more, many team members simply aren’t using the security measures afforded to them such as including two-factor authentication.

With this in mind, an ad protection solution aims to increase the security of ad accounts while preventing cyber-attacks and other threats. For example, your chosen solution might provide security against phishing email scams, insecure networks, and unauthorized user access. Let’s say that somebody gains access to your account without authorization, the solution will jump into action to prevent them from going further by informing you of the breach.

Since this is an expanding field, we’re going to break down the features of three popular tools in this guide. By the end, you should have a better idea of how they work, and which service works best for your brand and applications.

Option #1: DoubleVerify

According to DoubleVerify, one of the best ways to operate in this market is to develop ‘simple solutions for complex challenges’. With over ten years of experience in the market, this is exactly what it has done, and this is one of the reasons it has a strong following. As the brand has developed in the market, it has developed special teams including:

Semantic Science

Fraud Lab

As a result, DV has produced solutions that work not only for brands and advertisers but also for publishers, platforms, and other entities in the modern market. As part of the service, you’ll work with a company that understands the latest fraud systems while protecting the reputation of your brand across all channels and devices.

In recent times, the emergence of new platforms and devices has been one reason why security is such a major talking point. For many brands, they need protection across operating systems iOS, Android, and Windows and platforms like Facebook, Google, and Snapchat. DoubleVerify has decided to focus their efforts on the following platforms:

Twitter

YouTube

Snapchat

Instagram

Pinterest

As a result of the extensive service, DoubleVerify has been able to generate strong relationships with Vodafone, Horizon Media, Dell Technologies, and Macy’s. The list of services includes brand safety, fraud, viewability, performance, programmatic, measurement and analytics, and CTV. For example, brand safety includes programmatic avoidance, blocking, and post-bid monitoring.

Depending on your goals, DoubleVerify helps users to set fraud and safety controls. Once arranged, these controls are deployed across all platforms and campaigns. This way, safety measures are introduced in a way that’s both efficient and effective.

In terms of fraud, DoubleVerify aims to keep up to date with the industry and ways to battle all emerging fraud types strategically. With their lab analyses of two billion impressions every day and the company being one of the first to be MRC-accredited (Media Rating Council), they’re on track to succeed.

Option #2: Integral Ad Science

Often shortened to IAS, Integral Ad Science is another fantastic option in the ad protection solution field. Much like DoubleVerify, the service is designed for different entities whether you’re an agency, brand, publisher, or ad tech company.

There are two main parts to the security offering from IAS:

Ad Fraud — With a dedicated Threat Lab, IAS is another service that takes on some of the biggest fraud challenges in the industry. With them at the helm, you shouldn’t ever have to worry about your ad being delivered to bots (rather than real people!). As advertisers, it’s critical to know that the impressions we reach are real. Otherwise, it’s a waste of budget because nothing will happen in return. IAS helps to combat fraudulent URLs, illegal bot activity, and page-level fraud.

Both those who buy and those who sell media will find a more secure environment when IAS targets non-fraudulent impressions and cleans up their inventory. Whatever your priority, it’s possible to make the most of your investment and get a good ROI.

As far as ad fraud goes, IAS approaches the problem from three different angles. In addition to behavioral/network analysis, it considers malware analysis and device/browser analysis. Fortunately, this takes place across all environments, devices, and creative formats.

Brand Safety and Suitability — When producing an ad, we imagine it displayed in a location our audience will find valuable. Sadly, this isn’t always the case and plenty of companies have seen their ads appear on unsafe and harmful websites. Therefore, IAS ensures the safe placement of ads. When you create an ad, it won’t appear on websites that are considered unsafe. What’s ‘unsafe’? This depends on the risk thresholds you choose on the platform.

The benefit of choosing IAS is that it supports 40 languages and groups risk into eight categories; your ad will only serve if the web page meets your high standards. With every web page scored, you can control the content that sits alongside your advertisements. Suddenly, there’s no risk of your ad sitting next to content involving alcohol, violence, gambling, drugs, offensive language, hate speech, and more. For an extra level of protection, you can even set keyword lists.

Option #3: OhNoo

Finally, we reach the rising star of the ad account protection arena, OhNoo by Trapica. So far, we’ve failed to mention that DoubleVerify and IAS both offer ad optimization services with their ad protection solution. The reason for this is that they pale in comparison to OhNoo and Trapica.

Let’s break down the aspects of this service:

Ad Account Protection — OhNoo connects to the ad accounts of users to protect them against even the most cunning of hackers. Utilizing artificial intelligence, the advanced technology monitors an account and sends a notification whenever suspicious activity occurs. The user can choose either to take action or ignore the notification. Of course, the real value comes when suspicious activity is caused by hackers and the platform stops them in their tracks.

OhNoo connects to the ad accounts of users to protect them against even the most cunning of hackers. Utilizing artificial intelligence, the advanced technology monitors an account and sends a notification whenever suspicious activity occurs. The user can choose either to take action or ignore the notification. Of course, the real value comes when suspicious activity is caused by hackers and the platform stops them in their tracks. Error and Mistake Prevention — Surprisingly, there still isn’t a simple mistake management tool attached to any of the major ad platforms. What does this mean? Well, you could add an extra zero to your ad budget by accident and literally pay the consequences. With the Error and Mistake Prevention feature of OhNoo, these small mistakes are highlighted immediately. If you don’t catch the error, OhNoo will, and you won’t end up paying ten times the amount planned.

Surprisingly, there still isn’t a simple mistake management tool attached to any of the major ad platforms. What does this mean? Well, you could add an extra zero to your ad budget by accident and literally pay the consequences. With the Error and Mistake Prevention feature of OhNoo, these small mistakes are highlighted immediately. If you don’t catch the error, OhNoo will, and you won’t end up paying ten times the amount planned. Monitoring and Response — You could employ a team to watch over your ad accounts constantly, but this is highly inefficient (and costly!). Not to mention that they can still miss things. Instead, OhNoo will monitor your accounts and then act whenever a threat occurs. As the user, you have full control over settings and can decide when to receive key alerts.

As time goes on, it seems threats are only becoming more expansive and more advanced. With OhNoo, you’ll have protection against a wealth of security concerns including data breaches, unauthorized users, unsecured internet networks, and phishing email scams. However, it’s not just hackers and cybercriminals that costs a marketing team every year. For this reason, the ad protection solution will also guard against human error. This is why OhNoo is perfect for companies with remote workers. With your team working from home, you don’t need to give in to the risks this brings.

Powered by 14 advanced algorithms working in real-time to protect your ad accounts, OhNoo provides ad account health analytics, automate ad account security, and unusual campaign activity detection around the clock keeping you constantly informed of the health of your ad account.

If you choose their Enterprise package, support covers Instagram, Facebook, Pinterest, Google Search and Display, LinkedIn, and Twitter.

Finally, who doesn’t like a complete package? One of the biggest benefits of choosing OhNoo is that you join the Trapica family of products. We know that many businesses prefer having everything under one roof so why not when it comes to your marketing services. Trapica is one of the best in AI automation and optimization tools. While some ad platforms only cover a couple of the major ad platforms, Trapica supports ad campaigns across Reddit, Quora, YouTube, and many others.

Whether it’s Trapica Marketing Suite, Bilbi for Small Businesses, or Quollo Market research tool (or a combination of these options!, there’s something for everyone.

It’s never been more pivotal to protect your ad accounts, so why not choose a name from this list today?

Click here to check out OhNoo!