Content Marketing - The Core of Strategic Marketing Approach
By: Jasmine Grover
Tags: Content Marketing, Digital Marketing, Marketing Strategies, Marketing, Content Strategy

Improve Content Strategy, Improve Brand Awareness

Marketing strategies are crucial for the growth of every organization. Useful, valuable and relevant content is at the core of each marketing strategy. The consumers always prefer relevant and engaging content from the businesses reaching to them in an organic and natural way. By improving on your content marketing strategy, you can improve your brand awareness, increase conversions, establish yourself and boost your revenues. Content is the present and the future of marketing. Be it social media marketing or search engine marketing, content plays an important role in each and every aspect of the field of marketing.

Let us understand what content marketing is all about.

What is content marketing?

Content Marketing includes the whole process of creating, distributing, publishing and promoting content so that it reaches your target audience. In today’s times, with the tight schedules and emergence of social media, outbound marketing is not that much effective in connecting to the target audience as it once was. Hence, effective content is what you can use to appeal to your audiences. Creating a story through your content and tying the objectives of your organization around it often helps to deliver the message to your audiences so that it appears as inbound marketing. With this, the audiences will feel more reached out as they go through personalized and authentic content. This further ensures brand awareness, interactions and customer loyalty.

Importance

Content is what sets you apart from your competitors. Small businesses often rely on content to develop and set themselves apart in an industry of cut-throat competition. It will help in engaging customers more.

Great content helps a business in building trust with its customers which in turn build a strong reputation of the business in the market.

Website conversion rates can be significantly improved by good content.

It creates a sense of community and engagement around your brand.

Content helps in educating consumers as to what services and products you offer.

It helps in building long term customer relations.

Types

Blog Content Marketing

Blogs are a great way of disseminating quality content to your audience. It is also a great source of inbound marketing. It is one of the best tools to use in your marketing strategies. The major plus points for content marketing through a blog is because blog writing is free and if quality content is generated, it can offer ample opportunities for your business. There is a huge SEO opportunity in blog content marketing which will help your web pages to rank better and in turn, be discovered by your target audiences in an organic way.

2. Social Media Content Marketing

Small Businesses can successfully harness the power of social media to meet the marketing goals of an organization. Social media platforms like Instagram, Facebook, Twitter, LinkedIn are big players in the social media industry. A strong social presence helps businesses to build long term relations with the customers and nurture them.

3. Infographics

Infographics help marketers in educating consumers, engaging them and provide them with useful information in a way that will be easy to remember. It helps the viewers best in visualizing the statistics and understanding data. The eye-catching visuals that contain quality content help the viewer easily grasp things.

4. Videos

According to research by HubSpot, over 50% of the consumers favour seeing video content from the brands they are interacting with. Video is the best performing content across all platforms. Video helps you to capture the attention of viewers and engage them on an altogether different level. It is the best option for people who don’t want to read or listen by engaging them with an audio-visual medium.

Podcasts helps in engaging the audiences

5. Podcast Content Marketing

Adults have started to engage with podcasts in an effective manner. So if you are looking forward to targeting that set of the target audience, podcasts are a great way to go with content marketing. Podcasts are made in a creative manner and can be consumed while travelling and doing other work. This can help you engage with the audiences who are busy with their lives and may not get that much time to surf through social media or content of your websites.

Content Marketing Strategy

Set SMART Goals. They should be formed so as to compliment your marketing goals on a wider perspective. SMART Goals means setting goals that are S pecific, M easurable, A ttainable, R elevant, and T ime-bound. Some of the SMART goals are to improve brand loyalty, increase conversions and much more.

pecific, easurable, ttainable, elevant, and ime-bound. Some of the SMART goals are to improve brand loyalty, increase conversions and much more. Next, you need to set K ey P erformance I ndicators (KPIs) that are quantifiable data points that can help you to measure your performance against the goals you have set. For example, the KPIs for the goal customer engagement are likes, followers, shares, mentions, etc.

ey erformance ndicators (KPIs) that are quantifiable data points that can help you to measure your performance against the goals you have set. For example, the KPIs for the goal customer engagement are likes, followers, shares, mentions, etc. Decide on the type of content which you want to use to market your content. Your content type will depend on the buyer personas and your target audience.

Once you have decided the type of content you will market, next you need to choose the channel through which you will disseminate your content.

Setting up a budget for the marketing strategy is the next step.

Next, you need to actually create and distribute content.

Lastly, after the promotion of your content, you need to analyze and measure the results and tweak your strategy accordingly.

With relevant and quality content, you can reach out to your target audiences and build relations with them. Right content helps you in boosting sales and generating revenues. Thus, use your content effectively to increase your brand awareness and improve your brand’s reputation in the market amongst the consumers.

To know more about other types of marketing, click here.