Interview with the CloudBounce team
By: Crypto Unveil
Tags: Music, Blockchain, Token Sale, ICO, Ico Interviews

1) What problem are you solving, why do you need the blockchain technology and what are the main pillars that define your company and differentiate you from your competitors?

Audio post production is an integral element with all creative content be it music, video, speech, TV or radio broadcasting or a combination of these formats. High quality audio ensures the best possible listening experience to the audiences while helping creators remain competitive in a flooded market. However, professional level results require costly audio processing tools and special production skills that only a substantial investments in equipment and learning can help to materialise.

All this leads to the fact that over 80% of all content online will be recorded using mobile phones and other cheap equipment and being published without any audio post production whatsoever. This means sub-par quality with the majority of audio / video content online e.g. YouTube, Facebook, Instagram and SoundCloud. By looking at the rate of which video content grows annually with over 600 million videos published on YouTube alone, you realise this is a serious issue and only going to get worse over time.

To come up with a cure for this problem, we have set out a blueprint to create the most comprehensive Audio AI for all audio related production tasks. With machine learning and AI based operation comes the need for huge amounts of data to train the models. Someone has to provide that data, help evaluate and rank it, provide the power to handle all of the processing and ultimately make use of the system. At the same time we must make sure that there’s enough incentive for the global community to participate, and also create a safe, fast and transparent reward system without middlemen that’s verifiable by anyone, anytime. This is best achieved with smart contracts that contain all the business logic, and that run on a public blockchain.

The dBounce Audio AI ecosystem will be the first-ever audio related solution to tackle such a global problem with enormous scale. Being successful in this will differentiate us in the marketplace in a huge way. During the past 2.5 years being live with our AI based mastering platform CloudBounce, having customers from over 80 countries with over 197,000 audio files processed through the engine, thus we have already validated the need for audio mastering, enhancement and optimisation. Our company has a solid team, an well functioning audio product with leading features , over 164,000 registered users, very notable industry partners and a solid traction in revenues. This provides a great launching pad for our dBounce AI ecosystem and the dB token, positioning us well in the ICO and cryptocurrency space.

2) What value are you adding to your industry value chain and which are the main obstacles to the success of your solution?

The value proposition with such a wide AI Audio ecosystem to the whole industry is going to be massive because this system will serve all content creators from B2C level to industry grade partners with billions of hours of content both online and in archives waiting to be brought to meet modern day streaming standards. Such a very low cost audio processing solution that can be harnessed to take care of basically any audio related processing task — from simple audio enhancement and streaming optimisation to very detailed production tasks basically means putting an end to sub-par quality audio in the industry.

With our vision of the dB token driven AI ecosystem, there should be enough incentive to involve audio industry professionals to contribute to the system by e.g. providing audio evaluation expertise, get rewarded and also acting as the end user of the ecosystem helping keep the audio quality and the audio processing AI rated as high as possible. The main driving component for the whole ecosystem to work, is the people. The future platform adoption rate will be a big deciding factor in how well the whole system will performs, ultimately materializing our vision.

3) Why did you decide to launch an ICO and why do you need a public Token Sale?

Launching the token sale will serve the dBounce project on multiple fronts — first and foremost a strong community of committed people. During the last 3 weeks we’ve gotten over 100,000 new users, and grown our Telegram community to 49,000 members. A successful project needs an incentivized community that drives the adoption of the dBounce platform, hence we strive to give people rewards for their contributions and help them to grow the community further, eventually creating a vibrant, token based AI audio marketplace.

For all this to happen, launching our own utility token and ethereum based cryptocurrency for handling payments and rewards efficiently and transparently within the ecosystem is required. This means that the blockchain provides the project a framework that enables us to start building the vital community around the project to support the technology R&D. All participants will receive tokens based on their contributions.

The token sale will further solidify our vision by providing both funding and giving people a chance to affect the future value of the dB token by contributing and positioning themselves with vested interest already in the early phase.

4) How does your token function within the platform and why is it needed? How did you decide the total supply and distribution among stakeholders?

The dB token will be the primary vehicle to fuel the growth of the dBounce platform, functioning as a means of payment for audio processing tasks, as reward handling mechanism for contributors and to drive user and industry-grade customer acquisition. The blockchain will provide a secure, automated and trustless solution for handling all dB token transactions via Ethereum smart contracts to the global user base.

As mentioned earlier, the platform adoption will be of vital importance, therefore we are fully committed to engage the community on every level. We will allocate 60% percent of our marketing budget, and utilize additional community and contributor token pools to drive growth. There’s a host of further efforts planned for various call-to-actions, community content creation, partnerships, sponsorships, and supporting the content creators.

The supply of tokens was calculated based on our best estimates to be able to scale the platform in future and having enough tokens to incentivize both the community, partners and helping attract new key talent to the team. By looking at the rate of which the audio / video content grows on YouTube alone, currently with over 640,000,000 annual video uploads, and over 1,300,000,000 audio and video content broadcasted yearly, we want to be able to deliver on the ever growing processing needs on all audio related fronts over time. This includes serving any industry-grade partners, such as YouTube and Facebook.

Token distribution among stakeholders: we want to create a transparent and fair ecosystem, and are in the process of re-designing the token distribution to give the community and contributors more tokens. The founding team will essentially own a lower percentage of tokens in the new model.

5) Where do you see the value of your token in the medium to long term and the ultimate benefit for the token holders?

As with other digital tokens available in the cryptocurrency space, there is a limited amount of dB tokens available. The value will of course be dictated by the supply and demand — the adoption rate of the dBounce platform. Due to the utility nature of the token and the enormous problem we are aiming to solve by providing an affordable and high-quality solution to almost any audio related task, we believe that the growing demand for mainstream audio and video processing will keep the ecosystem vibrant, and ensure the token has a healthy volume within the ecosystem.

As more and more content creators join the community and start utilizing the AI framework and contributing to the ecosystem, they will be able to enjoy all the technological benefits but also being able to affect adoption via positive word-of-mouth leading to broad brand awareness, new partnership opportunities, and helping to create a vibrant marketplace around the most advanced audio ecosystem in the world.

6) Thinking about the future, what are your plans after ending the ICO? Are you afraid that the volatility of the cryptocurrency market might affect the economy of your project in any way?

We have a well designed project roadmap that we are working on. We have a clear picture and time frame on how to proceed with the different areas, starting with the AI framework building, developing the ecosystem and machine learning functionality, a new API interfaces and local audio processing clients. Expanding our core team with like-minded, passionate people will be vitally important for the long term success. Equally important is to keep the community active with content and feedback contributions and to establish meaningful partnerships and global presence in the audio space.