Creative v/s Digital Agency and What Suits the Best
By: Vowels Branding Agency
Tags: Creative Agency, Branding Agency, Creative Process, Digital Marketing

These days the latest trend is that if one agency does something or follows some path then all the other agencies follow suit. For instance, with the advent of services like marketing and innovation in design, all the other ad agencies are offering the similar kind of services. In return what is happening is dilution of the main concept or the real theme of the brand that it really stands for. Therefore, influx of too many options in the market leaves the clients in lurch making the decision of the correct kind of agency difficult. It is becoming increasingly difficult for the brands/ advertisers to find the correct advertising agency to market their product. Therefore, let us understand it in depth after the detailed analysis.

A. Creative Agencies - are the experts in developing through creative designs. The creative agencies are responsible for strengthening the brand image, brand identity and their brand story through branding guidelines. It involves identifying the target audience of the brand, the ad agencies are efficient in creating a unique brand personality based on the target audience and what the brand wishes to convey to its customers. The agencies curate the content in such a way that it reflects in the form of brand positioning. It involves 360-degree communication strategy, logos, narrative of the brand etc. A creative agency considers a wholesome research, a thorough study and formulates content strategy to make the brand impressive in the market. Creative agencies inculcate 360-degree methodology to prepare and package the brand considering logos, colours, tonality, and overall brand identity.

B. Digital Agencies - As per Upanup, it cares about the design, quality, aesthetics, branding, brand identity, design strategy of the brand whether print or digital. Digital agency is a new age concept that is a multifaceted with a view to build and maintain relationship with client. Its overall purpose is to enable companies to reach their desired goals and brand positioning. A digital agency works at many levels. Apart from catering to aesthetics, it also considers user experience on every possible digital medium. A digital agency encompasses every aspect namely web development, UX/UI web design, social media, content marketing and all that is associated with it to give a holistic and wholesome feel to the client. More services of digital agency include search engine optimisation, video marketing, online marketing, social media marketing, online lead generation, brand development, email marketing, mobile campaign, Facebook advertising, website development, pay per click advertising etc.

The overall objective of digital agency is to create enough online traffic to the client’s business website. It fetches you a greater number of leads in less cost. Digital marketing agencies give you sales ready leads after careful deliberation and filtration through your sales funnel. It expands your outreach and creates more hits on the business website.

Creative Agency or Digital Agency?

The answer to this totally depends on the brand and what it stands for. A creative agency will give you reach to your loyal customer base in an organic and a linear fashion.

While you can resort to a Digital Agency in the event when you are looking for a gigantic and boisterous growth in a robust manner involving new age platforms thereby giving massive reach.

For instance, The Expo 2020 Dubai, UAE is a brilliant and current example to illustrate this better. This EXPO aims at showcasing challenges faced by the races and masses globally after the COVID-19 pandemic hit the world recently and fostering relationships. This expo gave the message of solidarity and the splendour that is associated with the expo is all the by-product of the marketing agencies that gave masses the idea of oneness and participation in building the brand together.

Once it is established by the brand — what it wants to convey and how it wants to be perceived among people. Then the decision becomes easier about what to choose- Creative Agency or Digital Agency. Creative Agency will look after creative branding and marketing the brand visually and make it aesthetically pleasing like letterheads, logos, business cards, creating overall feel to the brand.

On the other hand, Digital Agency adds the much-needed gravitas to the brand and markets the brand exponentially and magnanimously as it takes the product on the digital platforms and makes it more accessible to the clients. It gives value for money. So, a short answer, a good creative agency will smoothen the basic requirements of the brand that only be sorted by a creative agency only. And then later deploy Digital agency that will give the much-needed push and exposure to the brand on the digital network and platforms. Therefore, both kinds of agencies go hand in hand for a comprehensive outreach and access.

In summation, for any branding and advertising needs for either a start-up or an established brand, the one stop solution for all needs namely, website redesign, logo redesign, refreshed messaging, or a complete brand makeover is Vowels. If you choose Vowels for your branding needs, you would get a specialised knowledge in Brand Packaging, Brand Story, brand presentation, CI manual, brand guidelines, brand identity, strategy and brand consultancy to give your product maximum outreach.