fabiochiu/medium-articles huggingface dataset:
Wonder Makeover: Best makeup artist in Lucknow.
Tags: Makeup Artist, Makeup, Lucknow, Makeupartistinlucknow

Makeup Services In Lucknow

Make is the one of the best jewellery of women. Most of the women wear makeup on the occasion or any special gathering. Women always wanted to look gorgeous and beautiful. Makeup is the only one instruments that make women.

Kinds of makeup we offer

Bridal Makeup

Party wear makeup

Model shoot makeup

Hair

Hair is the only part of body that enhance over all Beauty of of a face as well as body. Now a day’s Every body want silky and smooth hair but due to dirt and pollution their hair get rough and dirty due to busy schedule. They don’t have time to take care of their hair.

Nails

Every body love to keep long nails but most of the time they get fails because they don’t know how to manage long nail properly. What we do. We gives best nails service in Lucknow visit us and experience our services.

Facials

The main reason for taking facials on regular basis is that it makes your skin anti-aging, brings relief from acne, and glows your skin.

The facial specialist may be cleansed as it beautifies the expression and enhances the person’s overall looks.

Here you may able to get facial, skull, and neck massages to relieve stress and anxiety, as well as to the appearance of your beautiful skin.

O3+ ₹2000 — ₹5000

Herbal ₹1000 — ₹5000

Gold ₹1000 — ₹5000

Silver ₹1000 — ₹5000

Fruits ₹500 — ₹5000

Mehandi

We know that Mehandi is temporary art that is applied to the skin decoration commonly drawn on hands or legs using henna(Mehandi).

We create the design on a person’s body using a henna paste created from dry leaves of Mehandi(henna) Plants.

We provide bridal Mehandi, engagement Mehandi, and other kinds of Mehandi As well.

Engagement Mehandi

Without Figures 3000

With Figures 6000

Bridal Mehandi

Without Figures 6500

With Figures 8000

Others

Others 5000

About US

We have the best makeup artist in Lucknow. We provide the best makeup services across Lucknow. We never compromise with the quality standard in makeup services. Our First priority is customer satisfaction.

We offer services:

Makeup Services

Bridal Makeup

Engagement Makeup

Partywear Makeup

Casual Makeup

Self Grooming Makeup

Art Makeup

Hair Services

Hair creatine

Hair Smoothing

Hair spa

Mehandi Services

Engagement Mehandi

Bridal Mehandi

Casual Mehandi

Contactc us

Thank you for visiting us! We are always ready to take-up challenges and we would love to hear more from you!

Feel free to contact us

Business Email: wondermakeover@gmail.com

Business phone No: 8707668518

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Best Bridal Makeup Artist In Udaipur
Tags: Bridal, Makeup Artist, Bridal Makeup, Bridal Makeup Artist, Makeup

Shine & Glow who is the best bridal makeup artist in Udaipur comes into the picture for the ceremony of wedding. It’s often a big event that is attended by many guests. In any event, a bride always remains the center of focus and everyone wants to have a quick glance at her. So the bride has to look stunning and amaze the groom and the gentry at the wedding. There are a number of factors that she has to look upon and everything starts with selecting the professional makeup artist in Udaipur. Shine & Glow is Not only unique but they consider every bride as a special guest who can bring life to the salon image. This gets done by spreading positive word of mouth. Their services get booked 3–4 months in advance as people know their worth and expertise, hence it is always advisable to take quick action if one has to hire them. Let’s look at some of the characteristics that they possess.

Features-

Skin Care

Functions in the wedding involve a good amount of time to complete. This becomes challenging for a bride to stay with the bridal makeup for long as it can react to the skin. But the best bridal makeup artist will know this fact and would suggest quality products for the makeup which can last long. Plus they will also give services related to your skin so the smoothness remains the same all the while.

Free trial

A professional makeup artist just to show his talent and to develop a sense of trust with customers will even give a free trial. One must look for such an artist who can give these services. It would be beneficial if the free trial is taken 4 weeks before the wedding date. Generally, the effect of the makeup remains for two days.

Eye Highlighting

Eye Highlighting is the easiest way to apply eye makeup. It comes with an innovative applicator tip for easy application on the eyelids and eyes corners. Its creamy formula glides easily onto your lids without smudging or creasing. The highlighter sticks really well to the skin giving it a radiant look.

Full package offer

Pre-wedding makeup and bridal makeup are not just about doing your makeup. It is a form of art that improves the beauty of your face by giving it a completely new appearance. This package includes — pre-wedding makeup package, a bridal makeup package, and much more.
Questions about makeup
By: Jajung Myeon
Tags: Freedom, Makeup

I liked makeup when I was 14 years old, back when beauty gurus were still part of a niche community on Youtube. I wanted to get my hands on eyeshadow palettes, mascaras, eyeliners, lipsticks and recreate every office and date night look, even though I was very, very far from finding myself in these situations.

And then as abruptly as it started, it ended. I lost interest in acquiring pigments and brushes. Maybe because it cost too much or maybe because none of the colours showed up against my skin. Or probably, the depression made fun things on Youtube seem unbearable.

Today, I have some money to spend, and if I spend a lot of it I can find foundations, blushes and eyeshadows that complement my complexion. I’m also not the depressed 20-something I was.

Oh but I simply cannot be bothered with lovely, sophisticated office and date looks anymore!

I want to paint my lips in strange colours and dash neon streaks across my eyelids! I don’t want to be a grown woman with a subtle dewy look! I want to look like the strange girls on Pinterest!

Is this normal?

Am I too old for this?

Is this what women mean when they say they find makeup liberating?

Is this what they mean when they “put on makeup for themselves”?

But how do they put on makeup for themselves when it only serves to make them conventionally attractive?

Is it just me or does bronzer make everyone look a little mean?

Can joy in makeup for oneself only be found in creating looks that are not supposed to be appealing to the general public?

Will I use up my favourite expensive lipstain too soon ?

Do I find obviously unnatural makeup tantalising because it’s less likely to invite male attention?

Can I beautify myself without worrying how men will perceive it?

Will the beauty counter salespersons ever stop selling me foundation 3 tones too light for me?

Is worrying that men will find you beautiful the same as worrying that men won’t find you beautiful?

Why is my yellow eyeshadow not showing up on my eyelids

Am I aromantic? Asexual? Traumatised?

Why can’t I do an ombre lip?

When will my friends compliment my makeup but not stop short of saying that they want to try such looks too?

Why do I care that my friends will always choose to look pretty with makeup?

Will this cheap eyeliner give me a sty?

Will they leave me behind as they conform to socially approved beauty standards?

How do I tell what’s the correct colour corrector for me?

Did you know that India’s top makeup brand came into being because the country’s first Prime Minister realised how much money was being spent on importing cosmetics?

Why does this brand still not produce base makeup for Indians of all colours?

How do people like fake lashes so much?

At the end of day, isn’t the makeup industry another way for capitalism to profit off of individual insecurities?

Why do I create my best looks when I have nowhere to be?

Did the palm oil in my lipstick come from felled rainforests?

Can I just shut my brain and enjoy drawing shapes on my face?

Should I?
What Gives Fleekyou The Edge Over Other Salons Offering The Same Services?
Tags: Makeup Artist, Bridal Makeup, Makeup Artist In Delhi, Makeup, Best Makeup Artist

Fleekyou Has Curated Services That Are Well Personalized For You

Fleekyou provides you with such an amazing makeup experience that It will leave you wanting more. With the Best Bridal Makeup Artist in Delhi, we can assure you of amazing services. We value customer feedback and take it very seriously, we provide suggestions and recommendations based on your look.

With so many new trends flowing into the styling industry we make sure to keep our team updated. We hold regular meetings with our team and make sure to address any issues as well as discuss the new techniques coming out in the art.

We have special packages for you and your family, we offer services like hair cutting, hair styling, hair coloring. As well as head massage along with services like manicure, pedicure, de tan as well as body massages.

Our team and our crew are well trained by the very best most experienced professionals. We ensure that no stone, left unturned when it comes to providing our services. We work with professionalism and ensure that our customers are left satisfied.

Bridal Services With Fleekyou

We also offer you amazing services for your big day, with different package deals which also offer hefty discounts. We offer relaxing massage services for pre-wedding ceremonies as well as for solo relaxing sessions.

With the Best Engagement Makeup Artist in Delhi, we assure you of the quality of our makeup services for other wedding ceremonies as well. We take our work very seriously and offer suggestions based on your dress, the venue, as well as other considerable points that may affect your makeup.

We offer trial makeup services as well to give you a good idea of what to expect. The package for weddings generally includes all ceremonies as well as additional services which start at your convenience as well as per your wedding date.

The Fleekyou Experience

For more information on us and to know more about our service you can visit our website. You can also use our website to book an appointment with us for any of our services. We also have exclusive discounts for our services like the 15+15% discount we have on our website up till Christmas. We also do not limit ourselves to weddings. And have a vast variety of makeup services for multiple events. With the Best Bridal Makeup in Delhi.

We are the best bridal makeup salon in Delhi for a reason. Providing you with the Best Bridal Makeup in Delhi is something we have been providing you with. So, we make sure our team is competent and can provide you with 100% satisfaction. We stick to our motto “Do your best” very seriously and work towards making you look the best.

You can also come on down to Fleekyou Paschim Vihar, for more. We provide tips as well as personalized recommendations from the best there are in the field of bridal makeup and events.

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Fabeeo Breen <> FBRN
Tags: Metaverse, Fbrn, Fashion, Fabeeobreen, Brand

“Cosa bella e mortal passa e non d’Arte”

www.fabeeobreen.com

Fabeeo Breen is a digital fashion brand operating in virtual enviroments and metaverse. Exploring our digitalself since 2008, nowday our mission is to wear your digital personality.

FBRN brand started in late 2018 within Sansar virtualworld.

There resiede our biggest digital fashion collection, made by more than 750 pieces. With the emerging blockchain technology we are now bridging our original collections into the NFT space and decentralized wearables , showcasing Fabeeo Breen brand across different virtual realities.

Recently we had a party with giveaways at the brand new Decentraland Fabeeo Breen HQ, you don’t want to miss the next events!

Join Discord server and stay plugged fashionaut!

Play with style: each FBRN NFT collector receive playable wearables airdrop from the brand metaverse collections.

Discord FBRN HUB : stay in touch and find all collections : discord.gg/ErKTmXQz6H

Come visit FBRN Metaverse showrooms with your mouse:

Decentraland : https://play.decentraland.org/?island=I1060&position=-38%2C107&realm=dg

Sansar : https://atlas.sansar.com/experiences/fabeeobreen/fabeeo-breen-store

Bringing real swag into metaverse.

Flex your experience!
2022 S/S Fashion Trends
By: Lisa Han
Tags: 2022, Style, Fashion, Trends, Brand

This year’s fashion trends seem to have contrasted in multiple ways, as if giving people more stylistic freedom after the hopeful end of COVID. Whereas previous years were more focused on athleasure and comfort wear due to the increased time spent indoors, 2022 fashion is more focused on clothing that can be worn for holiday destinations or nights out.

Micro hemlines vs. long and flowy

Brands such as Miu Miu and Chanel opted to showcase micro hemline designs that are low on the hip and hard to bend forward with. While they do not look the most comfortable, they are well coordinated with matching jackets

Fendi and Balanciaga opted to focus on dramatic and flowy fabrics to give more coverage and comfort to the wearer

Glamorous and colorful vs. biker leather

Gucci and Jason Wu Collection used shimmery and vibrant fabrics of pink and yellow to create a tropical and glamorous silhouette

Brands like Alexander McQueen and Diesel focused on the 90’s fitted slim fit leather jacket look, with Alexander McQueen emphasizing the golden age of denim with denim detailing to the leather

See-through and cutouts vs. extreme layering
ISSUES AND LEGAL RISKS OF NFTS, ESPECIALLY FOR LARGE BRANDS-PART-1
By: Nft Critics
Tags: Risk, Nftcritics, Brands, Legal, Nft

Issues and legal risks of NFTs, especially for large brands-Part-1

It is vital to be conscious of the various legal issues escorting the risks associated with third-party arrangements, NFT holders; regulatory considerations; buyer protection; and tax.

Third-Party Providers

Third parties are often included in the loop to tokenize the physical product, mint it into the marketplace, sell and manage the asset. It could be digital asset management services and NFT marketplaces.

Digital Asset Management Platform — When dealing with these providers, it would be prudent for businesses to be satisfied with:

Tethering of the real-world physical asset to the NFT;

Custody & control arrangements of the NFT as a digital asset;

Security protocols of the platform; and

Company’s legal position concerning the loss of access to or control over the NFT, and where appropriate, loss or damage to the physical product.

NFT Marketplace — In some renditions, the legal risk and license of the NFT and any related rights in the physical products will have been repositioned from the brand to the platform. Imagine a large corporation is exposed to reputational harm; it would be prudent for companies to conduct adequate due diligence on the NFT marketplace to mitigate this risk.
What’s in a logo?
By: Phillip J. Clayton
Tags: Personal Branding, Visual Identity, Brands, Logo Design, Branding

What’s in a logo?

When people ask me to explain brand development, I usually respond with a question and possibly a metaphor of sorts, “Do you think you would be who you are today if you didn’t have your name?” Phillip J. Clayton Nov 23, 2021·2 min read

Most likely the name of a person is the first piece of information we have about them. The first point of contact is what to call another person, this is what we are told to address them by and often, a name is all we have for a while. We then make assumptions or form judgments about them quickly and those assumptions accumulate. So the first piece of information, a name, is paramount. First impressions can set the stage for future and much larger interactions. A name can direct you in a positive or a negative direction.

For anyone unfamiliar with branding or its development, the best way to understand or observe it is to imagine yourself without a name. Philosophically speaking, everything we are now, started as a branding process the moment our name was given to us.

One of the guest articles I wrote for The Logo Creative — Read more here…

Follow The Logo Creative™ ✏ for a lot more articles and interviews with professionals from all over the globe.
Peloton’s appearance in the “Sex In the City” sequel is causing their stock to drop.
By: Leslie Zane
Tags: Marketing Strategies, Brands, Business Strategy, Advertising, Advertising And Marketing

Peloton’s stock is on a bumpy ride because negative associations can change a brand’s perceptions overnight.

This will go down in marketing history as the most disastrous product placement. Peloton’s appearance in the “Sex In the City“ sequel, which dropped on December 9th, is causing their stock to drop as well.

Peloton knew their bike would be featured in the new TV 10-episode series “And Just Like That.” What they did not know is that Mr. Big would have a heart attack and die right after using it in the episode. They also did not know that their already hurting stock, down 75 percent versus 2020 levels, would take a further nose dive as a result of being on the show.

This is an amazing behavioral marketing story. Let’s get this straight. A fictional character dies right after riding a Peloton and the marketplace recoils from the brand as if a real person actually died from using the bike.

Why did this happen?

Because negative associations about a brand are negative associations. It doesn’t matter where they come from. Our brains can’t tell the difference between fantasy and reality.

The Peloton Brand Connectome just got weighed down with negative associations and they must be immediately removed.

Peloton is trying to do just that. I’ll keep you up to date on new developments and explain what Peloton did to respond in my next post.
DSP Technology for Middle-market Brands
By: Martech Cube
Tags: Programmatic Advertising, Display Advertising, Technology, Brands, Martech

DSP Technology for Middle-market Brands

DSP Technology for Middle-market Brands

Brittany Wray shares insights on programmatic advertising and its influence on marketing. She highlights the outcomes derived from the said technique creating a win-win situation for all. If you look at most leading indicators for programmatic digital advertising, the trends point steadily upwards with DSP Technology for Middle-market Brands. The latest forecast from eMarketer projects that marketers will spend more dollars on programmatic ($133B), that it will account for a greater share of the media mix (91%), and that a growing and increasingly premium share of available inventory will be transacted programmatically.

It’s Only Middlemen for The Middle Market — Major brands and agencies have long mastered the ins and outs of programmatic tech. Reading the industry trades, one could easily assume that the vast majority of advertisers have followed suit. The simple reason is that they don’t spend enough money on their own to meet the minimums for leading DSPs like MediaMath and The Trade Desk. These arbitrary minimums have excluded the majority of advertisers from the programmatic advertising technology.

It’s a lost opportunity for everyone. These budget minimums have limited the middle market’s autonomy and curtailed its ability to bring advertising operations under their own control. They have disincentivized these companies from developing the talent and budgeting the resources necessary to master this technology and get the most value from it. And they have kept the major DSPs from accessing the largest, most diversified, and therefore most durable segment of advertisers. Instead, middle market companies rely on media agencies (like my company, AudienceX) to manage their digital budgets, essentially acting as surrogate operators of this DSP technology. On the surface, that would seem to benefit digital agencies like us, but in the long run I’m not sure it benefits anyone.

For more such updates, check Out recent Martech Cube guest blogs.
Bra
By: Catherine Angel Sivie
Tags: Lingerie, Lingerie Shopping Online, Bras, Brands, Lingerie Online

The bra is underwear worn to cover or lift a woman’s breasts.

The bra can have several functions, it can be used to enhance the shape of the breast to make it appear larger; to shape cleavage, for fashion purposes, for cultural or aesthetic reasons.

The misconception that wearing a bra helps prevent sagging of the breasts over time has long been held; this has been disproved by science and manufacturers are trying to avoid this in their advertising.

There are many types of bras, such as braced bras, non-braced bras, push-up bras, self-adhesive bras, strapless bras, bralettes, balconettes, nursing bras, or sports bras. In addition, we can also talk about bras with a full, triangular, pre-shaped, adjustable strap, low back, high neck, U-shaped, V-shaped, T-strap, front strap, bandeau, elongated, cross strap, lift, or breast reduction. The bra may be padded or unpadded.

There are also men’s bras, as men’s breasts can also become enlarged. These bras tend to flatten the breasts. Cross-dresser men also wear bras, although they prefer to wear women’s pieces. Male athletes such as runners can also wear sports bras to prevent painful nipple chafing.

There are many types and styles to choose from, the key is to wear a top that is both physically comfortable and expresses your personality.

We need to take care of ourselves because we don’t notice it, but it is a defining element of our everyday life. And that’s just the basics, but there are also special events for which good underwear is essential.

It’s worth learning this from an early age.

There are many different manufacturers and materials, but the one I trust is Pi.An.Bl. Lingerie webshop. Because they listen to me, I can get live help if I need it, they have colourful and varied lingerie, fast delivery and a guarantee, almost free of charge. You need a safe place in your life that you can always count on. Well, that’s why Pi.An.Bl. is the best.

Pi.An.Bl. Lingerie
mamma mia
By: Yashi Jaiswal
Tags: Brand Strategy, Social Movements, Brands, Mamaearth

Monday is so easily tied with the word blues and it’s a pure coincidence that I am wearing blue at the moment. Excuse my absurd observations.

Writing of blue, I also remember how one of my Professors at the college starts his class by showing a page filled with blue or you can say a blue virtual presentation as the first slide.

I still don’t know the reason why. I guess I’ll ask one day.

BTW, I ask way too much in my classes and it’s so evident on the faces of my batchmates and ofc the Professor.

Moving forward, something very out of blue happened with me today in the class, when my Professor assigned a task.

We were given 10 minutes and asked to choose a brand and connect it with a movement.

We all (as in my classmates and me) started searching the web; scratching our heads to peel and present the best.

I listed some of my favorite brands, or at least I believe they are. I had to pick one, so I got along with MamaEarth and connected it with a movement which is not so often talked about; relevant throughout one’s life, but brought up on a particular occasion of the year.

To my surprise, what I was considering as my first right answer; extremely amazed my Professor.

He asked- If I am ready to pitch this to the founder of the brand.

And I said- Yes.

He further added- Work on it, and I’ll share it ahead with the concerned person. (I thought, he’s kidding)

It was an unbelievable thing for me. I confirmed an uncountable number of times just to make sure he is serious.

Turns out, he was super serious.

What a day….!!

(Blue in my city and life for now)

Gotta prepare a pitch :)
Key Elements of Brand Identity
By: Khudra Corp
Tags: Customer, Marketing, Digital Marketing, Brands, Branding

Brand identity helps to identify and distinguish the brand and company in the eyes of customers.

Logo & Design:

A great logo is the core of your brand identification, grabbing attention and making a great first impression.

Value Creation:

The source of long-term value generation is developing and providing a reliable branded value offer.

Strategy:

Defining who you are, what you do, and who you serve helps a designer build a brand that effectively portrays your company and resonates with the appropriate people.

Trust & Communications:

Consumers avoid companies that are airy, dishonest, and without individuality. Brand loyalty, communications, and trust are fueled by a shared set of beliefs and values between the brand and the customer.

Advertising & Marketing:

Advertising plays a critical part in the development of brand image. It educates customers about the brand’s functional capabilities.

Theme Lines & Taglines:

Taglines help a company stand out from the crowd by showcasing its uniqueness. They also use a short phrase that increases in meaning over time to assist people recognize their brand.

A brand is the sum total of impressions a customer has, based on every interaction they have had with you, your company, and your products.

Over the last five years, B2B marketers have consistently named brand recognition as their top aim.

DM us for exclusive brand building sessions at Khudra.
Top 10 Best Rated Body Our Brands 2021
Tags: Wholefoods, Bodyour, Brands, Bestrated, Top

Top Reviews:

My favorite and it does not have any other smell mixed with it just straight pepperminntyyyyy as I like some brands of peppermint have buttery tones to it but this one is great

Using it to keep the ants at bay.

Previously used Young Living and this works as well for me for headaches

Top Reviews:

Great for makeup removal!

Awesome

I swear by this stuff to soften my skin but make it organic whole foods! There’s not scent and it melts into the skin. Very light for an oil

Top Reviews:

Love it!

Could be a bigger bottle for the price overall serves it purpose.

Love everything about it….getting ready to order again.

Top Reviews:

A must have essential oil. Smells great, lasts long. I got so many compliments and it blends with my various scents & moods. Calming too

Love this in my diffuser. Smells fresh

Top Reviews:

This has a wonderful smell but the foam doesn’t create a thick lather as I was expecting.

I push on the flat and white yield spreads across my hands, warm from the basin. I rub my hands together and the yield spreads. I spread the hot yield all over my face. Good.

Great frangarnce. Perfect foaming and works removing any dirt and odour from your hands.

Top Reviews:

Good quality smells great

Broken inner dropper, New bottle. I buy a lot of essential oils and this has never happened before.Fortunately I had an extra bottle and was able to pour it in.The oil lasts for about an hour in a diffuser. There’s plenty left after an hour but the vapors are gone at that point so I have to add more oil.

You can test an essential oil’s purity by placing a drop on a piece of paper. If there is a ring present, that means that the oil has likely been diluted with another substance and is less pure. You can see this dried down pretty well without leaving a greasy mess. Coupled with the price point? GREAT product!

Top Reviews:

This is powerful!! I mix it w/citronella oil (Whole Foods) brand in my bath. It will scent up the entire apartment for hours. I didn’t think I’d like it at 1st because I remember bergamot being in hair grease and I didn’t care for it so much, but I do like it, and the two together are pleasant for me. This is a strong oil. No carrier oils, just straight bergamot. I don’t like any oil mixed in a carrier. I did waste money on frankincense in jojoba from Whole Foods. It was weak. Stick with the 100% oils.

I sometimes mix it with lemon and it makes the house smell wonderful

GREA PRICE AND QUALITY

Top Reviews:

I’ve tried out a few different ones off of amazon. This is, by far, the best clean smelling peppermint oil I’ve found. (A few of the other brands smelled like a smoky peppermint, which I don’t like).

Great value for good quality oil!

Good quality

Top Reviews:

Great

Top Reviews:

This is one of the better tea tree products. Highly recommend

good

Strong
Consumers must believe
By: Phillip J. Clayton
Tags: Purpose, Brands, Business, Management, Branding

When Con Edison revamped their corporate image, I thought it was quite nice. A power company is not an easy one to define a brand position.

The branding has been around for a while, but the company has been around for much longer. A simple proposition from Con Edison that speaks of trust, reliance, and dependability. One can assume they have a good legacy and are able to leverage it.

Simon Sinek essentially says it’s more important why you do it not what you do. That statement has been debated several times over, but as usual, the debate is a disconnect and a lack of context. I do not believe Simon was saying you don’t need a quality service or product, it’s simply stating that the importance behind the why fuels the what.

As I said, a power company can easily be one of the most hated companies, so you do not develop marketing around trying to be friends with the consumer…you develop marketing about what you do, the importance of it, and why you exist. You need to reassure the consumer that you’re reliable by being reliable.

Con Edison is “On it.” a simple position developed with a new corporate image by Arnell Group (a creative agency that offered strategic brand planning, product and logo design, and so forth — adbrands.net) who also created the Con Ed logo.

Film advertisement created by Havas, United States for Con Edison, within the category: Industrial, Agriculture. adsoftheworld.com

Print advertisement created by The Gate Worldwide, United States for Con Edison, within the category: Industrial, Agriculture. adsoftheworld.com

View more ads for Con Edison Here

A utility company needs a specific type of brand positioning, but like any brand, it must be consumer-focused. A utility company will most likely not be viewed or feel like a friendly brand, but that can’t happen without honest marketing and brand communication.

A company’s primary purpose other than its human mission is to have a vision of the future. What will it become? Its focus must be on business, and that has two functions, innovation and marketing. Or as Peter Drucker said, “Because the purpose of business is to create a customer, the business enterprise has two — and only two — basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.”

Your brand is not the business.

The brand is many things, but let’s say that a brand is a belief system, a philosophy and that philosophy needs to be expressed through branding. A brand purpose is linked to the business vision but it's the ambassador, it speaks and assures the consumer but is supported by paramount business management and innovation.
Always remember, Brands don’t define your personality.
By: Mudassir Mehdi
Tags: Brands, Lifestyle, Luxury, Elites, Brands On Social Media

Image Courtesy : Google Image

We are breathing in the modern age, this era of technology. Every day new technologies are being introduced in the world. Of course, this technology has made human life easier.

Just as technology is innovating on a daily basis, so is fashion. Just as the gadget has become a status symbol for some segments, so too have clothing brands become a means of asserting their status.

Brands are the easiest way to showcase your status to the eating and drinking class of society. Every material thing comes in the circle of this brand, such as mobile, car, household goods, clothes, etc.

The craze for branded clothes is now slowly creeping into the middle class as well. The bottom line is that there is no abomination in wearing beautiful clothes or good quality clothes, there is no abomination in wearing good branded clothes but covering up the process. It is not appropriate to make a splash.

There is no prohibition on dressing well in religion or in society. Anyway, good and beautiful clothes have a profound effect on a person’s personality and brighten the personality.

There are many people in our society who want their appearance and lifestyle to be appreciated. Because they do not have any qualities that make their personality valuable. That’s why they try to hide their short stature in brands.

Some people belonging to the elite class regularly say that we have worn this brand and bought so much. Whether it is a celebration of happiness or sorrow, brands are always mentioned. It is not seen who is in front, the only purpose is to show the brand.

I’m not condemning people who wear brands. The problem arises when these “rich” people make others feel superior because they are not wearing expensive brands.

My only message to these people is that if you are well dressed, carrying a good bag, having a good phone, please do not pretend to offend anyone. If there is no status then that feeling of inferiority will be captured.

Remember that brands do not define your personality. It is your character and your character that define your personality.
2 tips for choosing a good brand name
By: Ch Med
Tags: Brands, Branding

If you ask me what is the most important thing I should focus on as T plan to build my new business. In other words, what are the basic things I need to follow to get off the ground properly! Simply, I will start by counting an infinite number of essentials, but at top of them, of course, I’ll put the brand name, as it’s the best tool through it you’ll stay fixed in their minds.

How to pick the best brand name

On the other hand, the brand name has a continuous line of terms you should follow to pick that distinguished name. In the next line, I won’t cover them all, but I’ll give you the most significant, So let’s jump into it.

Keep it short

I know that you’ve been hearing this each time, but believe me, if it hasn’t that important you wouldn’t see it here. Let’s be frank, who can remember your continuous line of characters! No one honey. Even you, you’ll make tons of mistakes, let alone whose first time. Be wise and do not exceed eight characters maximum.

Choose clear letters

What I mean by that, try to make your brand name friendlier with the ears before the eyes, because when I say AMAZON you can easily visualize it. Let’s tame a closer look at its composition, it relies on using a consonant followed by a vowel followed by a consonant, and so on. And this is a smart way to create distinctive brands easy to pronounce and remember.

So, if you follow these steps, definitely you will make a distinguished brand name for your new business.
5 Step B2B Brand Strategy For 2022
By: Red Alkemi
Tags: Brand Strategy, Marketing, Digital Marketing, Brands, Branding

B2B brands market to other companies rather than marketing it to the customers. The B2B market is a sea full of fish. But what will help you stand out? Your B2B marketing strategies succeed your B2B branding strategy. It is surprising that in the past few years, B2B marketing has become complicated. Like it is said, change is the only constant. The market is constantly evolving with new competitors walking in the doors. Besides, everyone wants to leave a mark in their respective industry and lead from the front.

Age-old b2b branding strategy will not help you grow. You should keep up with the times. Your brand strategy must answer the how, when, why, and what of your company.

Google, Snapcap, Slack, Intel, Microsoft are examples of some of the best companies in the world of b2b branding.

This 5 step B2B branding strategy will change the way 2022 looks for you!

1. Declutter

Too many cooks spoil the broth, and most often, less is more. The increasing competition has resulted in complicated marketing technologies. These technologies require billions to operate at their maximum levels. Although these marketing technology giants can produce massive stuff in a short time, it often paints a picture of what you can do.

The difference between what you can do and what one should do greatly affects how well a company performs. While the former is attractive, the latter is a necessity. How a company does what it should do will decide its run in the market.

2. Distinguish Yourself

If you want to stay around for longer and lead by example, it is by differentiating yourself. Contrast is the mother of clarity and hence, stand out in the crowd. Your uniqueness will become your USP in the long run.

Let us say that amongst the shades of greens, there is a bright red. What colour will you notice first? The vibrant red right, because it stood out for you. Be that red. Take the leap of faith and try something new. Plan your brand position carefully. Most B2B brands are quite similar, but your brand positioning will give you the edge over others.

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1. H&M
By: Savita Rana
Tags: Clothing, Brands, Lifestyle, Fashion, Zara

Best Fashion brands

1. H&M

This brand was first founded by Erling person in 1947. He opened his first shop in Sweden. Shop called Hennes (Swedish for hers).

H&M is a multinational clothing company. This brand is popular in many countries because of its unique and trendy fashion. this brand sells their clothes with high quality.

H&M Sell clothes for Men, Women, teenagers, and children. People like their brand because of their outstanding and fabulous stuff.

2. ZARA

Zara is a girl named called radiance. ZARA is a brand of Spain.

It is also a multinational clothing, accessories, shoes, bags company.

It's popular because of its fashion. This brand Is unique because it changes its design every two weeks while other brand changes to design in 2 to 3 months. people invest their money in this brand because their stuff is durable as well as comfortable

3. NIKE

This company was founded on January 25, 1964, as blue ribbon sports. this is an American brand this brand was first introduced by Bowerman and Phill knight then officially become Nike.

Nike is famous for its clothes and shoes. this company sells their products in 170 countries.

4. FOREVER 21

FOREVER 21 is an international American brand and its headquarters is in Los Angeles, California. It was first founded on 21st April 1984. forever 21 is a fashion brand. It began as the store called fashion 21. This brand is very popular for its latest and trendy clothes, accessories, shoes. This brand operates more than 550 stores in 27 countries.

5. ONLY

Only is an international brand and is a leading brand of Europe. It was first founded in 1975. Its headquarters is in New york city. This is a clothing brand and famous in 1980s for its denim jackets.this brand have beautiful jeans, jackets and many more.they have unique collections and people love them.
36th unicorn startup of India announced.
By: Startup Times
Tags: Company, Worth, Unicorns, Brands, Startup

Allow us to discuss unicorn new companies. A unicorn startup is a secretly held one the worth of which increments to more than USD 1 billion.

It is the Golden club, wherein as indicated by a specialist, just 0.001% of the new companies can enter. A great deal of speculation, difficult work and commitment is needed for a startup to have the option to accomplish this achievement.

The COVID 19 had put the economy on the stop, there was not a lot occurring. It was going down. Thus, the new companies and the organizations had endured a great deal in the monetary year 2020–2021.

There were work issues, individuals were losing their positions, no cash was being coursed in the economy.

Be that as it may, the year 2021, has shown a positive reaction. The economy has opened up, the lockdown has been eliminated, and the new companies and organizations are back in real life.

We are currently hearing day by day the fresh insight about fundings, ventures, sections, and leaves, consolidations and acquisitions, and so forth.

One of the striking highlights of the year 2021 is that it is seeing an exceptional expansion in the quantity of unicorn new businesses. We are at present in the long stretch of November, and we have arrived at the 36th unicorn startup of the year 2021.

The new financial backer likewise joined the startup in this round of subsidizing, which was the Prosus Ventures, which was recently known as Naspers. Different members in this round of financing were the current financial backer’s Accel Partners, Norwest Venture Partners, and Tiger Global.

The startup intends to utilize the assets brought up in getting new organizations. The startup likewise plans to utilize a piece of the assets in putting resources into the centre Mensa group.

Post this round of financing, the worth of the startup has expanded to more than USD 1 billion, along these lines entering the well known “Unicorn Club”.

After this round of financing, all-out reserves raised by the startup have come up to USD 300 million in value and obligation.

It has been only a half year since the startup was fused, and it has as of now transformed into a unicorn, in this way turning into the quickest Indian startup to get the situation with a unicorn.
Newest Cybersecurity Requirements in E-Commerce
By: Eddie Porrello
Tags: Cybersecurity, Brands, Business, Ecommerce, Malware

Types of threats

Brands who have abandoned the brick-and-mortar model don’t have to worry too much about someone wanting to steal from the register, but there are other threats to look out for.

Attackers might take advantage of an insecure website and place links or portals to malware or ransomware to trick customers and visitors. By making these buttons look like they belong on the site, attackers trick customers into downloading harmful software onto their own devices.

Malware “infects” or damages the device, and ransomware usually locks up the device or certain data until the victim pays the attacker a certain amount of money.

Phishing is another attack targeted at customers. Usually, attackers sending phishing attacks will send out messages pretending to be your brand, asking for personal information. If your favorite brand sends you a personalized ad with an incredible discount, you might pay them right there and then — unless, of course, it isn’t actually your favorite brand asking you for money.

Another malicious attack that targets brand performance is a DDoS (Distributed Denial of Service) attack. If you’ve ever tried to buy tickets to a concert that sells out in the first few minutes, or anything of that high profile, you might have experienced the website going down or becoming unresponsive thanks to unusually high amounts of traffic.

This same traffic can be “faked,” and attackers can send a large number of requests from different IP addresses to simulate this massive traffic spike, and crash a brand’s website. This kind of attack doesn’t steal customers’ information, but it does make sales impossible for however long it takes to get the site back up. Especially during a holiday season, the customer might miss out on certain deals and sales, and the brand certainly loses out on profit.

There are many more kinds of modern cyber-attacks that aren’t on this list.
It’s Not You, It’s Me
By: Reilly Newman
Tags: Marketing, Business, Sales, Brand, Psychology

As humans, we have a nasty habit of always thinking about ourselves. Seeing life from only our personal perspective. Making decisions and only taking into account our beliefs and narrative.

Sadly, this leads to a poor outcome. For relationships, businesses, and brands. Outcomes that result in moving backwards — even though our motive and heart may be in the right place. As a business, your service/product wouldn’t be of much value if you only considered yourself.

A healthy business takes into account the perspective of their audience and their desires. This ultimately produces a more beneficial offering for the market and — by being “in-tune” to the market — the business is rewarded with being paid for their offerings.

The consideration on the service/product side is great, but will only get you so far. This is because it is transactional. It’s expected. Of course, they will only pay for something that performs as expected. If it didn’t why would they pay in the first place? What gets them beyond just the offering? Beyond just the transaction? Brand.

The most human thing about a brand is that it forces us to be less human. A proper brand will help you not just think of you, but about others. It makes that solo perspective open up to include others. This goes against our human nature, but also what makes brands so powerful for a business.

A brand will empower the business to think outside of itself and its offering. To go the extra mile and put yourself in your audience’s shoes. This brings massive amounts to the value your business provides and further interactions with your audience as they keep coming back for more (beyond just the offering).

As noted on our topic of brand messaging ( Read full article here), being in-tune with your audience by not just thinking about yourself will make all aspects of your brand and your marketing more effective.

You won’t just be able to relate to your audience, but also be able to get to a point where you can predict what they will want/need in the future. The brand gets to be their companion on this journey as your audience and brand evolve together in kinship and lead you to success.
Design @ Shortcut.com
By: Al Power
Tags: Marketing, Website, Design Team, Design, Brand

The next hurdle was actually getting it built. Often, in the past I’ve created similar sites and they were always pushed down the priority list so far that they were never built. This i mainly because it always felt like a nice-to-have project but never really important enough to actually build. That’s where Paolo D’Ettorre stepped in . Other than being a top designer within the design team, Paolo is also a dab hand at Webflow which was the key to this whole project. It meant we could cut out relying on other teams for this to become a reality. Paolo put on his Webflow hat and knocked it out of the park. He created a beautiful, responsive perfect site with all the bells and whistles. What else could you ask for! 🤌

How do we think it went?

Overall we feel the project was a big success, although I am pretty biased, but yea, it was probably the greatest site ever built….EVER.

It gave us a platform for us to be heard, as well as a place for us to house all the important guidelines we want people to find. It also allowed us to show that we could use our initiative and move things forward without being prompted which I feel is so important in the development of a team. Having the desire and determination to push yourself is key to success.

Infact, the project went so well that we actually went one step further and created a similar site for the Engineering team during a recent hackathon, to similar success and enthusiasm.

You can go check it out here: https://engineering.shortcut.com/

Plus we already have more plans for similar projects for other teams across the org, so judging by that it must of been a success!

Whats next for the site?

Well, like everything in life, things grow, and they evolve and we hope that this site will grow too. We may find that this approach is too light for the expectations of a larger team and we’ll need to reassess things, but for now, we’re just going to enjoy having our little fort. A place we can call home.

Be sure to check back regularly to check in with us!