Why Digital Marketing is important?
By: Bala Chinnam Raju
Tags: Social Media Marketing, Lead Generation, Business Promotion, Content Marketing, Digital Marketing

Why Digital Marketing is important?

The main motto of any Business is to reach more consumers and convince them to purchase.

For Reaching out consumer Business needs to use all the options available.

The best of the options available right now is Internet. The place where most of the people are spending their time.

Couple of years back there is very little usage of internet.

Most of the telecom providers gave only 1 Gigabyte of data for entire month for a huge amount.

The Data is not sufficient to watch videos or any other online media. It is majorly used for chatting and internet calls.The data is majorly used for Whatsapp.

Then Jio came, the 1 Gb Data / month now made available for a day, at free of cost at first, now at a minimal charge.

As of 718.74 million active internet users that comprise 54.29% of the population and more users are increasing day by day due to lockdowns and Covid situations.

India has the 2nd highest number of internet users in the world.

(Source : Wikipedia, Internet in India)

The above image showing the top internet usage by Statiata.

So Internet is the best place for the Businesses to Promote their Products / Services.

Apart from the userbase available on the internet for marketing there are lot more benefits for a Business to go Onboard for Digital Marketing.

Low Budget: Compared to traditional marketing the advertisement budget for a Product / Service can be done with a very little cost.

Mobile Users: Mobiles are the place where most of the consumer interaction is happening.News, Social Networking, Payments, Entertainment… where most of the people are spending their time on smartphones.You can reach them by Digital Marketing by using remarketing ads, email, content marketing, video marketing. You market on all the apps they are spending their time on.

Creative Approach: People like creativity.There are lot more options in Digital Marketing for being creative.

Stunning images. Interactive GIF’s. Entertaining Videos. Teasing Shots. Informative Articles.

lot more ways to be creative and promote your products.

Testing & Tracakability: Digital Marketing gives you number of options for promoting ads, testing different kinds of ads, media types and can view all the statistics with just simple click on a Dashboard. Can change your strategy or Marketing campaigns basing on the numbers.

Subject Matter Expert : You can be expert in your business area, you can give solutions to the problems faced in your industry. Comment and spread the information, people will understand and they will contact you for any particular need and inturn if they are satisfied they might purchase a product or service.

Celebrities / Influencers : These are the people who are also called as brand ambassadors they used movie people and Influcers to promote.Now Influencers are the people who have huge number of followers who will follow and show interest what the influencer tells. You can contact the Influencer and crack the deal there is a chance of getting spiking up your customer base.

The above benefits are not exhaustive. There are lot more ways and benefits to get the best ROI out of Digital Marketing.

Make Digital Marketing a must for your Business Promotion.

Izone Business Branding helps you in transforming your Business from Offline to Online.Follow us for more Digital marketing Tips.Happy to help you in Tailored Digital marketing strategy.

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