WHAT IS GUEST BLOGGING?
By: Victor Alubale
Tags: Guest Blogging, Blogging Tips, Guest Post, Blogging, Blogger

As a blogger one of your main goals would be to maximise the amount and quality of visitors that reach your blog. Over time, a system known as guest blogging or guest posting emerged where bloggers would create mutual and beneficial partnerships to bolster their reach and their audience. Essentially, guest blogging is where someone writes and publishes a blog post on a third party website or blog to promote their personal/corporate brand. Usually one person would reach out to a blog and request to be a contributor or a guest poster on their website. When both parties agree to work together, it creates beneficial outcomes for publishers who want quality content to feed their audience and keep them coming back while giving authors a platform to promote their brand.

THE ADVANTAGES OF GUEST BLOGGING

· Brand and inbound marketing benefits

· By writing a post on another website’s blog, the author could benefit from passing PageRank to their own domain thereby obtaining inbound links.

· Improves your writing skills

· Establish yourself as an authority in your field

How to guest post efficiently

· Find the right audience: Thought leaders, partners, and interested parties are great places to start. Think about who their audience is and how much overlap they have with your own customer base. For example, a health product seller may publish a guest post on a popular health/lifestyle blog..

· Write something unique: The purpose of writing a quality blog post is to entice readers to find out more about who you are and what you offer. The best way to do that is not write something they’ve seen countless times across the web, but to save the juiciest topics for guest blogs. Subjects and titles that not only encourages viewers to click through, but also take an angle or offer an approach that hasn’t been done before.

· Don’t link back more than once: An author bio or a link to content on your website are simple ways to link back to your website — but you can err on the side of caution by avoiding both. Like all SEO techniques, obtaining inbound links to improve PageRank have been abused. To be truly cautious, insist that links back to your website have the nofollow attribute applied. That means you reap the promotional benefits and sacrifice SEO for the sake of ensuring a penalty-free interaction. Like all SEO techniques, obtaining inbound links to boost PageRank has been abused.

Want to start guest posting today?

If you are looking for a secure platform where you can meet other bloggers in your desired niche as well as be able to publish content, consider joining The Guest Blog where you can request to be a guest poster on a particular blog OR you can be able to find guest posters to contribute to your blog.

The power of choice is in your hands. This is a revolutionary platform allowing bloggers to connect and share their work to greater audiences. It is free to join however if you want to access more benefits and discounts, there are different membership tiers you can join. Apart from just offering a guest posting platform, the site also offers blog writing services for those who require some extra help with creating content. Also, the site offers SEO services that will allow you to be able to increase your sites PageRank and organic reach which will allow you to generate more quality traffic essentially for free.

To learn more, follow this link ===> www.theguestblog.com