March Update: Product Releases Expand Quadrant’s Offering
By: Nikos, Quadrant Protocol
Tags: Cryptocurrency, Coinbene, Data, Blockchain, Big Data Analytics

March was another positive month at Quadrant. It saw the release of a product update as part of the rollout of our microservices layer: our AI models. These models greatly increase our customers’ ability to use and interpret our data. And as always, our team was active in and around Singapore, speaking at events relevant to the data space and sharing knowledge with the community. Here are some highlights.

AI Models

This month we launched a set of new AI tools to help our customers better use location data to target the audiences they need to reach. Our AI algos and models are part of a new microservices layer designed for location intelligence organisationsto find specific audiences with greater ease.

These algos and models work on the raw location datafeeds and provide actionable intelligence and information from specified location areas. This helps data professionals target a range of audiences — from football fans around a stadium to tourists near an attraction to diners who frequently visit a restaurant chain.

Organizations can take advantage of the models to find shoppers who frequently visit a mall, potential drinkers in the vicinity of a bar, or tourists likely to have been through a specific airport. The Point-of-Interest model can also be used by urban planners to understand travelers’ habits and see how long it takes them to pass from one point to another or to identify their preferred routes.

Read the full release announcement here.

Team Showcases Quadrant’s Abilities at Industry Events

The Quadrant team has once again been actively participating in industry events in Singapore.

CEO Mike Davie outlined how companies can work with Quadrant at the Decentralize IoT Asia conference. Mike explained how advertisers better measure their brand awareness with Quadrant’s mobile location data and how they can boost user experience with super-local app targeting. “We help all these different data sets come together, build new products and then … we bring those to companies who are looking to solve a problem.” See video of Mike here.

Senior Data Consultant Glenn Harrison led our monthly meetup in Singapore that focused on mobile location data for out-of-home advertising. With OOH advertising growing fast, particularly in Asia, Glenn detailed how companies can upgrade their campaign strategies with Quadrant’s mobile location data, for example, to measure brand awareness, drive in-store visits and boost ticket sales. For more on the meeting, see here.

On International Women’s Day our Director of Engineering, Barkha Jasani urged women forging careers in tech to keep hold of their dreams and embrace challenges.Barkha represented Quadrant in a discussion group with other women in leading tech roles in Singapore aimed at addressing how to support more women to choose tech careers to boost the low female rates and pay gap in the field. Read the full recap here.

Our local and professional communities are very important to the success of Quadrant, and we are grateful for the opportunity to connect with other data professionals at events such as these.

A Word on Coinbene

We also want to address recent events at Coinbene, an exchange where eQAUDs trade. On Tuesday, March 26, large numbers of eQUAD and other tokens were moved off of the exchange into wallets belonging to unknown parties. Coinbene has acknowledged there were “abnormal transactions” and says impacted tokens are “under control”. We are in contact with Coinbene and will continue to share information related to the situation as we have it. We can assure you that our ability to function as a business and achieve our growth milestones will not be affected, whatever the truth of the situation. Please check this blog as well as Telegram and Twitter for up-to-the-minute updates.

Looking Ahead

But after finishing the first quarter of 2019, we are proud to say we have continued to meet the milestones we set for ourselves when we began this journey a year ago. Looking forward into the next quarter, our focus is on deploying product updates and growing revenue to build lasting value for all of our stakeholders.

In particular, Quadrant’s Data Quality Dashboard, the second part of our microservices layer, is slated for release soon after we worked on readying the launch in March. It is designed to help to clean up the ad tech space, using data stamping protocols and other methods to bring high-quality, authentic, verifiable data to buyers. It will help buyers understand and assess the quality of any given set of data, saving them time and reducing processing costs. More details will follow later this month.

As always, we are grateful to our customers and the members of our community for your continued support. We are well on the way to reaching our larger goals as an organisation, and we thank you for being part of the journey.

Best Regards,

The Quadrant Team

We want to give you every opportunity to stay involved. Please continue sending your questions and suggestions and check our official channels in Telegram | Twitter | Facebook |Reddit for regular updates.