Facebook Ad Content & Video Ads— Part 1 (Review)
By: Andrei Achim
Tags: Advertising, Content Creation, Content Marketing, Facebook Ads, Content Strategy

Understand the types of ad content how to use them properly. Discover the simple online tools and resources that we use to source great relevant content. Learn to create easy video content that provides great engagement at a very low cost. Learn how to use Facebook LIVE to promote your products, services, and events. Take a look at some real life case studies of these strategy in action.

The ad formats you can use depend on your advertising objective. Your objective can also affect which placements (Facebook, Instagram, Messenger, Audience Network) your ads can appear on.

IMAGE: Images of your product and brand.

I want you to think about images of people using your product, experiencing your product. I want you to think of images that you may see scrolling down your newsfeed that’s what’s really going to capture people’s attention!

2. VIDEO: Adding movement to your ads can make them more eye-catching in News Feeds.

Do live videos: if someone invests 10 minutes with me in watching my Facebook LIVE, I know that they’re interested in my subject matter and not just because they clicked on an ad.

3. Slideshows: you can upload a couple of different images that you have and even use sound that Facebook gives you. Now you’re able to make very short videos that are very specific for your audience.

4. Carousel: carousel ads are going to show upto 10 different images or videos.

5. Collection: now the collection format’s going to include an Instant Experience and it makes it easier for people to discover, browse, and purchase products and services from their phone in a visual and immersive way.

6. Instant Experience: is a full screen experience on mobile and it opens when someone clicks your ad on a mobile device. It’s going to create an instant experience to visually highlight your brand, products, or service.

Comparing with competitors

Check out your competitors ads and how they are going in facebook ad library.

Add your competitors to your facebook watch pages to see the top 10 posts of them in the last week.

Content posting & Strategies

One of the things that we recommend to clients on a regular basis, and this is all going to add up in a progression here, kind of like a snowball effect, is we ask them to post at least four times daily to their Facebook page.

Posting 4 times daily:

• Post a min of 4 posts per day to the Business page.

• Suggested times to post 6 am, 11 am, 4 pm, 8 pm (all local times)

• Consistency of posting & Congruency is key for relevance & engagement

Pick out a theme for the month. What do you want to talk about all month long?

Then pick out a subtopic for the week. So what do you want to talk about this week? It makes it a lot easier when you wake up.

Suggested ad and organic content strategies:

• 10x4x1–10 fun/interesting posts that are relevant to your audience, 4 more informative posts, and then 1 strong call to action post.

• 10x10x4–10 FAQ’s, 10 SAQ’s, 4 WAN’s (Why Act Now)

As you’re posting 15 times out of those 15 posts 10 of those posts, 10 should be fun and entertaining, like a:

did you know

or it could be a meme

And when I say a meme not a cheesy meme, it could be a motivational statement, right. It could be just an interesting fact. There’s lots of interesting things that you can find online that are entertainment really only.

So lots of posts, 10 out of 15 posts are going to be educational thumb stoppers only.

Now out of those 15 posts the four, four is going to be informational. Four is going to be:

your blogs

your Facebook LIVES

information about your products and service . Now there may be a link to buy but it’s really information , so think, you want people to consume that content .

about your . Now there may be a link to buy but it’s , so think, you want . And then out of 15 posts, one out of 15 posts should be hey I have a special offer.

Did you ever wonder why no one is paying attention anymore to your services?

But if you’re running ads you don’t even have to make that special offer on your fan page you really just have to post not 14, not even that one sale, because see what ends up happening is so may people over the years have just posted buy my shiny stuff, buy my shiny stuff, did you buy my shiny stuff, by the way we have a 25% offer on my shiny stuff, seriously did you see my shiny stuff it’s 50% off. That’s why no one see posts any more from businesses.

Facebook not only says hey you have to pay to play, but Facebook says you have to pay play and be relevant. So we want to make sure we are posting on a consistent basis ’cause we’ll find the right post at the right time that are organic, have a little bit of reach, but they turn into our best ads.

Let’s talk about the 10x10x4.

FIRST 10: The first 10, what are the top 10 frequently asked questions about your business product or service? Again, frequently asked questions. Now what some experts do is they do what are the frequently asked objections? But they don’t say objections, they say what are the top asked questions, right?

So your first 10 videos,or 10 long form posts could be your frequently asked questions or your biggest objections that you’re turning into questions.

SECOND — next 10: The next 10, what questions should someone be asking you if they’re about ready to do business with someone like you? There’s 20 videos just right there, there’s actually 30 if you do the frequently asked questions, the biggest objections, and what someone should consider when doing business with someone like you with your product or service,there’s 30 right there.

THIRD — the 4: the four videos are videos about yourself, videos about your business, videos about your product and service. This could be a tour of your office, this could be a tour of the factory, this could be just a spokesperson saying hey meet some of my staff, it could just be a box opening.