Podcasts in your content strategy?
By: Agusto Auma
Tags: Strategy, Content Marketing, Podcasting, Podcasting Tips, Podcast

The podcast is an easy and economical way to capture the attention of your audience. Through audio that can vary between 30 minutes or an hour, in which you expose in an entertaining way a certain subject, your followers will know much more your skills and knowledge, at the same time that they know your personality and sympathy.

Using a podcast as a content strategy will ensure that your audience feels more connected

to you and will open a new communication channel between you and your audience.

The podcast is a multimedia file that any user can listen to. Either via streaming or download it at any time on your computer, Smartphone, tablet or player. It is known as ‘the new radio’ since it has the fluency and sympathy of traditional radio, mixed with the innovation of new technologies and the thrust of social networks. In short, it is audio on demand.

Many people who think of, finally, giving importance to the podcast, curb their desire thinking that the most important thing is to have a ‘super equipment’ recording. And, although undoubtedly having a good microphone, a pair of headphones and a computer is important, what is really essential when recording a podcast is to be clear about what you are going to say, to whom you are going to direct it, and why you are going to say.

In other words, be clear about the topic or topics that you are going to discuss in your podcast, having previously studied your audience and their needs. When you have all this clear, and you already have the equipment ready, what remains is to get down to work and start producing your podcast.

The most natural way to link a podcast to your content strategies would be to create a program in which you talk about what you know best, so you do not make mistakes or end up confusing your audience.

The idea is that this or those topics that you discuss in your podcast, are for you something natural, that you leave fluently and without much effort so that the recording is heard enjoyable and not forced.

Producing a podcast is much cheaper than other formats such as video, which will make you spend less money compared to other content marketing strategies.

Your followers can listen or download the podcasts you produce at any time, both from a smartphone and from a computer.

Podcast hosting platforms, such as Ivoox or Spreaker, guarantee you an improvement in the organic positioning of your brand or company and, on the other hand, access to thousands of users that have these platforms.

You can ‘ally’ with your social networks. On Facebook, for example, you can now create tabs that will be linked directly to your podcast and that will be updated every time you share new content.

Creating a good podcast and being true to your followers can make you a leader and leader in your business sector. Something that would undoubtedly improve the image of your brand or business.

Podcasts increase the conversion rate, because, due to the closeness and confidence that your followers can perceive by your voice, sales will double.

The podcast has not yet been completely globalized in the Latin market. Very few companies on this side of the world have been tempted by podcasting. So, if you decide to do so, you will be one step ahead and you will undoubtedly be a pioneer. At least in Spanish.

The podcast gives you the opportunity to interact from a fresh and innovative place with your audience, and not repeat the strategies that other companies have made.

Many bloggers, digital influencers, recognized brands, and even traditional media have decided on the podcast to reach a wider audience in a close and innovative way.

We cannot forget that the same podcast can also generate income directly if you decide to make it monetized.

There are many companies that are willing to pay to incorporate advertising within podcasts if the same target audience is handled.

My final recommendation is that you have to decide and start in the world of podcasting that will undoubtedly bring great advantages for your brand, business and even for your personal branding.