Ten Upcoming Announcements that will Launch BAT to $10+ in 2021
By: Michael Levanduski
Tags: Brave, Decentralized Exchange, Basic Attention Token, Cryptocurrency, Bat

Basic Attention Token (BAT) has already had a pretty good year so far, moving from around $.20 to nearly $.80 in just the first quarter, but the potential for the rest of the year is even better. Quick warning, this is absolutely going to read like a shill piece for BAT, but all the information is accurate. I did a lot of reading about BAT as part of my due diligence while deciding whether to increase my holdings or not. I figured I would save other people some time by offering a brief recap of some of the most exciting things that are likely to launch throughout the coming year.

On each of these items I will simply be providing a brief, high level overview of the topic in question. If you are thinking about adding BAT to your crypto-portfolio, I highly encourage you to take some time to do some in-depth research on each of these items. Even individually, they are impressive. Taken all together, it is hard to imagine a future where with even modest success on these items, BAT does not 10x in price through the rest of the year. And that is just the beginning.

So, without further ado, and in no particular order. Here are my top 10 announcements that are expected to come out this year for the Brave/BAT project.

Self-Serve Ads

As of today, any company that wants to advertise through the Brave browser needs to work closely with a member of the Brave team to create the ads, plan the campaign, and more. This is to help ensure everything is running smoothly, but it also means it is time consuming to onboard each new ad campaign.

The Brave team has confirmed that self-serve ad buys will be launching very soon in three phases. The full self-serve ad buy system is expected to be up and running by late second quarter or early third quarter of 2021. This is huge news because it will allow businesses to purchase ads much more quickly, and in smaller volumes. This opens up this already proven ad platform to millions of small to mid-sized companies around the world. These ad buys will all require purchases of BAT, thus driving the price upward.

Launch of Brave DEX Aggregator

In the BAT Roadmap 2.0 it was announced that they are working on a DEX Aggregator service. This means that users will be able to go to this service when they want to buy various crypto-assets. The aggregator will look through all top decentralized exchanges to find the best prices and pairs for the coins or tokens you are interested in and facilitate the purchase. This not only ensures you are getting the best prices, but also makes it easier than ever for you to purchase alt tokens. This will open up these markets to millions of new people who were previously uncomfortable utilizing things like MetaMask, Uniswap, and other tools.

Why is this bullish for BAT? Simple. BAT will be utilized for paying transaction fees, holders of BAT will get discounts of fees, and more. Exchange tokens (like Binance Coin, for example) have been extraordinarily successful in the past year and this move adds this amazing use case to the already excellent Basic Attention Token.

Launch of Brave DEX

The Brave DEX Aggregator is huge news, but it is just the beginning of what Brave has planned. They are actually working on launching their own decentralized exchange. Having a DEX natively available in your web browser (or as a website/app) is very exciting. It will serve not only as a great way for crypto-enthusiasts to manage their assets, but also as an onramp for ‘regular folks’ who haven’t yet purchased any cryptocurrencies. Keep in mind, the Brave browser has over 25 million monthly users, a huge number of whom have never purchased crypto!

This is bullish for crypto in general, but extremely exciting for BAT because this DEX will offer the same benefits to BAT holders as the aggregator service.

Launch of Brave Search

It was announced very recently that Brave purchased an open search engine called Tailcat. This search engine is a privacy protecting search engine that has a lot of great potential. When most people think of privacy protecting search, they look at Duck Duck Go, which is a great option. Duck Duck Go, however, simply feeds users the search results from Bing and other search engines (without collecting any personal data). While this is a massive improvement over Google or generic Bing, it is not innovative at all. Brave Search, on the other hand, is going to use an entirely different method of indexing the web and serving up accurate results.

The benefit of this for the price of BAT should be obvious. Search ads make Google billions of dollars each year (while Google collects all your personal information to use as they see fit). Brave Search will also have ads as an option, but without compromising your privacy. This represents potentially millions (or billions) of new ad slots that can be filled, all of which will require BAT purchases.

Launch of Brave Wallet

This is another item we learned about in the BAT Roadmap 2.0, and one that seems to have slipped under the radar a bit for many people. The Brave Wallet will be built into the browser and make it easier than ever for people to manage their crypto assets. Imagine, introducing an easy to use crypto-wallet to the millions of Brave users who haven’t already entered the crypto world? This has huge potential. Also, and perhaps most importantly, they plan to have a fiat onramp incorporated so you can buy crypto with credit/debit cards, smartphone wallets, bank accounts, and more. This will also undoubtedly allow you to withdrawal your Brave Rewards into your Brave Wallet, thus eliminating the need for UpHold, which many people will love.

Themis Launch

Themis is perhaps the most technically complex item on the list, but also has great potential to drive the price of BAT up in the future. Themis is a research project that Brave/BAT is working on that will make the verification of ads anonymous and accountable on the blockchain. It is impossible to explain the details of Themis in just a paragraph, but if you are interested, click HERE to read more about this exciting aspect of the future of Brave and BAT.

Simply put, however, once incorporated into the Brave/BAT system, Themis will improve on the already excellent privacy of the system, help to reduce ad fraud (a billion-dollar issue in the online ad world) and more. Needless to say, this is good for BAT.

Brave File Sharing

This is another huge item that I rarely see people talking about. In the 2.0 Roadmap, it was mentioned that Brave will be making it possible for BAT to be used to pay for ‘content pinning’ on IPFS. This is a file sharing (and storage?) system. As you are undoubtedly aware, online file sharing and storage are huge services already. There are even entire crypto-projects (FileCoin, for example) dedicated to this service. Once launched, Brave File Sharing may render those projects entirely redundant since this service will be made available through the Brave browser (among other things) and funded through BAT.

More information is definitely needed on this one, but it has incredible potential. After all, crypto-projects that have this type of service as their only focus are already worth Billions in market cap, much of which could be absorbed by BAT.

Possible Grayscale BAT Trust

This is the one item on the list that is not directly controlled by Brave/BAT. Grayscale is a huge investment firm that already operates a number of extremely successful crypto-funds. They have billions in assets under management, and they are committed to actually holding the crypto-assets in custody for their customers. It is well-known that Grayscale has already applied for the ability to create a Basic Attention Token trust. If they choose to launch this Trust, it will immediately gather attention from major investors. If this new Trust is even modestly successful, it will mean the purchase and holding of tens or hundreds of millions of BAT, which will obviously drive the price up significantly.

Monthly Average Users for Brave

Each month Brave announces how many people are using their browser. As of the writing of this article, they have over 25 million monthly average users. This makes Brave/BAT the crypto project with one of the most actual users in the world. It also makes Brave the perfect entry point for millions of people to get started with crypto in general, and BAT specifically.

Daily Average Users for Brave

Just like monthly average users, Brave announces their daily average users each month too. They currently have over 9.2 million DAU and that number is growing rapidly each month. As more people continue to use the Brave browser, it will attract many more businesses to want to run ads to get their attention, which, of course, will boost the price of BAT significantly.

Much Much More

There are many other things that are coming down the pipeline for Brave and BAT. I decided to cap this article at 10 since it is already getting long. While I am unashamedly admitting to the fact that this is essentially a ‘shill piece’ for BAT, I truly hope you take some time to look into this project and see if it has a place in your crypto-portfolio. BAT is so much further along in development and use than almost any other project out there, and they have an incredible team working on its continued success.

We’ve all seen many projects get 100x (or more) gains. BAT is perfectly positioned to be the next coin that takes off in this way. If you aren’t holding BAT when it does, just remember that you read about its potential back when it was under $1 and didn’t take action. Thanks for reading. I hope you join me on the incredible BAT journey as a holder.

Let me know what you think about the future of BAT. Did I miss any exciting things that are coming soon about BAT? If so, let me know and maybe I’ll write up another article with additional topics that make me bullish about the future of BAT.