New age of videos
Tags: Videos, Video Marketing, Interactive Narratives, Interactive Content, Interactive Video

We enjoy watching videos on various subjects. As they are very fun, helpful, and informative, videos are a great source of attraction. There’s an ocean full of multiple groups and pieces of footage. You only need to enter a subject, and the videos for that particular category will be available on numerous contents browsing interactive media platforms.

These days, interactive videos are the latest emerging priority of top brands to make their products meet the correct target demographic and involve them through their new marketing objectives. Let’s talk about it in depth.

What Is An Interactive Video?

They are digital videos like any of them out there, but what makes it different is its purpose and target audience with over 82% of the world’s population watching them. They are made to enhance the user interaction with the company to build a good consumer bond so they can have loyal and dedicated consumers. Even 54% of consumers these days want brands to make more videos about their products so the consumer can know in detail about them. This suggests that you would not merely go on a straightforward ‘jump,’ play and pause route, but your videos will have multiple distinct routes that viewers will follow according to their own choice. Not only are interactive videos found as an incredibly valuable platform for markets, but it also seems to be an amazingly varied platform in particular and ideal for any enterprise.

We find immersive videos on popular video-sharing sites. These clips are natural, allowing one or more options to be selected when the clip is streaming. You could wait until the end of it to see which character you loved most in the video, which could either unlock a new video or give you information about the character you enjoyed. Other types of interactive videos are interactive tutorials, selecting adventure games, etc. With this help, we can form a perception of what communicates with each other.

Perks Of An Interactive Video

This question might arise in your mind as many brands out there do make interactive videos and still fall prey to the market then why burn your hard-earned money in it. This is a very legit and sound question. Let’s see the perks of creating an interactive video.

They are spreading like fire — We have seen many videos get viral or even considered buying a product by looking at its commercial. Brands create interactive videos at an impressive rate. They already account for 36% of all generated video content. Consumers, on the other hand, react with elevated participation rates to interactive content. Viewers watch it 44 % longer than linear video.

Track your growth: Like the old times where people could only monitor their view and know just the status of the video has changed. They could now monitor clicks within a file, evaluate multiple paths taken with branching, gather data from fields in video type, and many more. To manage these metrics, there are many resources you can use.

Like the old times where people could only monitor their view and know just the status of the video has changed. They could now monitor clicks within a file, evaluate multiple paths taken with branching, gather data from fields in video type, and many more. To manage these metrics, there are many resources you can use. They are more interactive : It can be possible to get confused while a consumer is viewing a linear file. 87% of audiences are using more than one device at a time, which means you are still competing for the attention of your fans. Interactive video allows watching active rather than inactive, providing a game-like environment that attracts and retains the interest of a viewer and resulting in a spike in user activity-a massive rise that most advertisers cannot afford to give up.

It can be possible to get confused while a consumer is viewing a linear file. 87% of audiences are using more than one device at a time, which means you are still competing for the attention of your fans. Interactive video allows watching active rather than inactive, providing a game-like environment that attracts and retains the interest of a viewer and resulting in a spike in user activity-a massive rise that most advertisers cannot afford to give up. Enjoyable : One may participate in an immersive video with the content presented, a viewer would be more likely to recognize the video’s brand. There are currently 32 per cent more unforgettable immersive video advertisements than linear video ads. Also, simply put, when they come off as entertaining stories, they are usually more enjoyable to watch than a linear clip.

In today’s world, 87% of marketing professionals use interactive videos to reach their target consumers and flourish their brand name in the market. Many more good things could be talked about in this section, but currently, the once mentioned are already enough to educate you about them.

Recapitulation Of Interactive Videos

Interactive videos are a thing of tomorrow which have already taken over the video marketing strategies and made its way through making most of the videos of different segment fail in terms of marketing. They are made for a purpose as mentioned above, i.e. to attract people in need of their products. 73% of people are more likely to buy a product if they come to know about it through different streaming platforms.

Interactive media is a gamified, non-linear format that allows viewers to press, drag, scroll and engage with video content. It is a common, trackable, and highly efficient way of converting users and helping you achieve your goals in marketing. Make sure to follow such methodologies as you build your immersive footage and set the right foot in the market.

Your videos should not just be simple linear videos; they should have some basic characteristics in them. Let’s discuss a few of the characteristics to have a kickstart.

Provide information carefully: The information of the product you pass on to the viewer should be placed with care and concern as a simple here, and there can make or break the deal.

The information of the product you pass on to the viewer should be placed with care and concern as a simple here, and there can make or break the deal. Don’t bore people: Don’t boasts about your brand educate them about what purpose does your product serve and how would it be helpful to them.

Don’t boasts about your brand educate them about what purpose does your product serve and how would it be helpful to them. Make users a part of it: Involving real-life people instead of actors and make them review your product would help the audience believe the purpose of your product even better.

There no doubt interactive videos are catching up with the old ways of advertising and changing the game completely. It has brought advertisements to another level of marketing with different strategies and methodologies. Organizations that use interactive videos as a tool to advertise get 66% more qualified leads per year compared to organizations that don’t. Choose your product and make the interactive video right!