Common Myths of Customer Service
By: Sonia Saba
Tags: Customer Experience, Customer Service, Customer Engagement, Business Strategy

Photo by Patrick Tomasso on Unsplash

We all are familiar with the fact that it is very crucial for an organization to stay ahead of customer service trends. With the advancing entrepreneurship wave, a large number of companies have become a part of the market. This is a serious cause of more fierce competition. Now, every company is trying to compete on the customer service front. Because strong customer service aids to create loyalty, enhance product awareness, and promote future purchases. Have a closer look at the reality behind most famous customer service myths and you may unveil fresh and new ways to promote customer loyalty and contentment where it really a concern. Customer engagement is an important part of good customer service. Do you know bout customer engagement? It is all about the interaction of your customer and your brand with each other. If you successfully develop this interaction you have also successfully fulfilled the customer engagement myth as a part of customer service.

Let us discuss these customer service myths which you should have to avoid:

Hiring more employees can improve Customer Service

This is among the biggest customer service myths. Almost every company thinks that if they hire more customer service representatives, their issues will be solved. They need to understand that “Quantity is not equal to Quality”

You can employ as many workers as you want but if they failed to understand basics things like product details, customer issues, they will not be able to bump up the level of your customer service.

What Matter For A Customer Is Price Not The Service

It’s unusual that some companies actually have faith in myths like this. But the fact is that customer experience is more essential than price and that will actually can be a cause of higher profits. Studies show that if a company focuses more on providing a superior experience, it will result in an increase in revenue of almost 10–15%.

Satisfied Customer Surely Come Again

Another common myth followed by many organizations is that a satisfied customer will come back to you if he does not find a better experience anywhere else. Jeffrey Gitomer(An American author and business trainer) says that “Customer Satisfaction is meaningless”. Customers only want a fun, genuine, and unforgettable experience. A satisfied customer is not necessarily always come again. Customer experience means a lot if you are in desire to lift your business to the top, and wants to prove yourself as a good businessman.

Less Customer Complains Means Unsatisfactory Service

If a company has a low number of complaints then it can become hazardous for that company. When you have no complaints from the customer side, that means they are mostly telling others their bad experience with you. Encouraging customer to complains make you able to direct and supervise those negative feedback. A blog post writer Amanda Nelson says that fewer than 25% of customers complain about an issue they have, and almost 70–90% even don’t care about it. So, let your customer be free to give their feedback, no matter positive or negative!

Conclusion

In summary, just keep in mind that there is no “Silver Bullet” that will give you a guarantee for great service and a great team. The above-mentioned customer service myths will surely help you in raising the quality of customer support. Business strategy is what one should be aware of before going to the establishment of an organization, a company, or any reputed institution of earning. And it is fair to say that a sound business strategy is a crucial part of customer service.