PocketChange is now entirely free to use.
Tags: App Development, Donation Software, Social Media, Impact, Pocketchange

As of June 17, 2021, PocketChange is entirely free to use, now and forever.

Every time you like, post, & reply, free money will go to charity at no cost to you — no credit cards, no barriers, no strings — just goodness.

Our mission from the very beginning has been “to facilitate innate goodness, and rewire humanity with hope”, and our vision is to be ‘Social Media That Makes Things Better’.

As of this release, 6.0.0, we’re taking a major stride towards that vision.

On PocketChange, every time you post something — a video of you at a baseball game, a meme, an article you read, a poem — free money will go to charity at no cost to you.

The more time you spend on PocketChange, the better the world gets — it’s social media without the guilt trip.

We decided to make this change to being totally free because we wanted to open PocketChange up. We wanted to make it easier to post whatever you want, whenever you want, with nothing stopping you. We wanted to make it easier to interact with other people on the platform, to respond to what they had to say, and to like the things that they were sharing. That’s very hard to do if every time you want to do something, it costs money.

We asked ourselves, “how can we get the same great beauty of PocketChange where every post is spreading a little bit of good, without all of the drag of it costing you money? How can we put YOU at the forefront? How can we make this a no brainer?” As most great solutions, it came as a crazy idea — what if WE picked up the tab?

Here’s how the free model works:

Right now, our ‘Partners’ — donors who want to make larger donations ($500 and up) — make their tax deductible donations to our donation processor “Make My Donation”, a 501c3. For that Partner, they are amplifying their giving by (1) getting a lot of people involved, and (2) potentially increasing the dollar amount going to charity. What we mean by that is let’s say their $1000 contribution gets 20,000 actions (all posts, likes, replies are up to $0.05, pending available funds). Let’s say 1% of those people decide they wish to add their own contribution of just $10 on just one post. That would be 200 people giving a total of $2000 to charity because of the Partners’ $1000 donation, tripling the impact that they can have.

In the long term, the same model applies for brands, with more targeting and specificity. When you’re posting a selfie, imagine Ben & Jerry’s, Patagonia or any other of the hundreds of thousands of brands who want to be doing good footing the charitable bill. They will be sending money to your favorite causes or organizations, showing active support for causes you both care about. It’s a win win win.

We’re very excited for this next chapter of PocketChange.

We think this will open the floodgates to new people and new meaning for the platform. Whoever you are — if you’re an up and coming influencer, if you’re working at a nonprofit, if you’re just someone who’s sick and tired of the divisiveness & chaos on social media and in society today — we hope you find a home on PocketChange. Our primary guiding principle is to “Treat Everyone with Respect”, and we hope in this release, we’ve done that. Thank you for being here, and cheers to the future.