How To Hire A Freelance Copywriter
By: Nick Maier
Tags: Copywriting Tips, Words, Freelancing, Copywriting, Copywriting Services

Okay. I lied…

This is about how to NOT hire a freelance copywriter. This is about why that choice is lazy. This is about why it’s a waste of money…

This is about why that thought is an opportunity for you to remove a self-limiting belief, level up and learn a powerful skill for yourself that will continue to give to you, create leverage for you and compound over time

We get it. The thought of hiring a freelance copywriter is interesting. You get copywriting — something that is supposedly hard to write. You get your time back to spend on other things you think are more important and deserve your time. You get to shy away from the feelings of “failure” from writing copy that doesn’t convert

It all seems like a win:win scenario! But it isn’t…

Many people at the beginning of their business journey’s will think about outsourcing their marketing and copywriting. They tell themselves the story they don’t know what they’re doing and that if they aren’t good at something they should show some self-awareness and get help

This is true in a sense. Yet completely offloading a major aspect of YOUR business to someone who cannot truly understand YOUR business is lazy and a gamble. Wouldn’t it be better to learn about these aspects for yourself instead?

Wouldn’t they create leverage for yourself in the future? Hell, at least then you’d know what’s good and what’s not so that nobody can hold it over you…

Plus — who know’s your business, product or service better than you? Who can communicate he mission and message better than you? Who’s more passionate than you are about your cause? No one…

One of the first pieces of advice I received from a mentor when I was 23 was to never even think about outsourcing your marketing until you’re making 6-figures. It is still some of the best advice I’ve been given to this day

The objections and excuses will arise…

I don’t know what I’m doing: excellent! You’ll learn a new, powerful skill that is going to compound over time. You’ll be able to produce a little work for a huge return as you’ll understand the power of influence and persuasion

excellent! You’ll learn a new, powerful skill that is going to compound over time. You’ll be able to produce a little work for a huge return as you’ll understand the power of influence and persuasion I don’t have the time for this: see above. Copywriting creates time and leverage for you. By spending time on the things that matter most (i.e. writing great copy) you’ll have more time for other things as the marketing and new leads are essentially taken care of

see above. Copywriting creates time and leverage for you. By spending time on the things that matter most (i.e. writing great copy) you’ll have more time for other things as the marketing and new leads are essentially taken care of It’s not my unique genius to write: bullshit! Copywriting is all about universal laws, principles and frameworks. This isn’t about writing the next best-selling novel. It’s about understanding the principles and applying them to your product or service

Learn these powerful skills for yourself and experience their power. It’s beautiful, and it is going to create so much leverage for you in the future…

Journaling Prompt: what story am I telling myself about why I shouldn’t learn to write copy? What’s the truth behind this limiting belief?

Nick Maier

@nickmaier__