Five Ways Infographics Improve Your Marketing and Increase Your Income
By: Melissa Gouty
Tags: Infographics, Content, Freelancing, Marketing, Writing

Infographics Increase Income

3. Make yourself multi-talented and out of the ordinary

Everybody thinks they can write, and there are millions of writers out there. But there are far fewer who can write and also produce colorful, interesting infographics to accompany their text.

Did you know that more than 50% of marketers said that original infographics perform better in boosting engagement than other types of content? In fact, 30% of marketers suggested that they use infographics more often than other types of visual content.

Think about it. If 30% of successful marketers rely on original graphics, that means 70% aren’t. Your ability to create stunning infographics puts you in the top tier of marketers with the talent for doing something above and beyond the ordinary.

The ability to create infographics not only improves your marketing, but it increases your income because you can do what others cannot.

Several times, I’ve been able to sell a brochure to a customer because they didn’t have the graphic ability to make it look good. I’ve created all kinds of infographics — maps, charts, and tables — for self-published authors that they couldn’t create themselves. Twice, I’ve pitched articles to publications, and because I could create compelling infographics to go with the articles, I got the gig.

I spend twenty bucks a month on my Venngage subscription. I’ve made ten times that amount back, and I have the ability to bundle services and increase my income. A customer might love the idea of getting an infographic for a bundled price that they may not order by itself.

4. Make your ideas easier to pitch

Yes. You could talk incessantly about why your prospective client needs to invest in an email newsletter. But how much would your customers remember? How irritated would they be if you took up the time they need to be running their business?

It’s much easier to pitch and sell when you give a brief spiel and then hand them an enticing infographic. The facts are laid out, and they can ask questions, getting into what truly matters to them.

Example of marketing infographic: Melissa Gouty via Venngage

If you want your customers to feel like you’ll help them, try giving them an infographic of ideas for their own marketing efforts. You’ll be surprised how often that makes clients decide to seek out your services.

Helpful Ideas for Small Business Marketing. Infographics by Melissa Gouty via Venngage

5. Make your content stretch further

Every content writer needs to produce more work. Infographics allow you to do that. You can take old content and redo it into an infographic. Upcycle a post by recreating it in visual form, and then post it on your website. Some publications may be interested in an infographic as a filler instead of a full-length feature.

Infographics can be sold and shared. They have the potential to make money on their own.

It doesn’t matter whether you need to drive traffic to your website, brand yourself, boost your value, improve your pitches, or increase your content. Infographics can do it.

Learning infographics is worth your time and your money. A picture, after all, is worth a thousand words and a lot more money than a paragraph.