Logo Design Inspiration 168
By: They Make Design
Tags: Business, Design, Logo Design, Inspiration, Branding

Maybe, you’re one of those people who may think that logo is just the same with branding, aren’t you? Generally speaking, logo and branding are two important things that businesses should not take for granted. These are essential components for businesses. Hence, every business must have a logo design, and at the same time, should implement strategies related to branding.

In this blog post, you will be taught about the importance of brand and logo concepts and their functional interrelationship. To start with, here’s a question: Are they different? Let’s find it out in the succeeding context. Conceptually, they may be synonymous. That is why if you want to intensify your branding efforts, the first thing to do is to hire one of the top logo designers available today. But there are further things you need to learn.

Many people believe that with more creative resources in hand, they’ll have an edge over the competition. That’s not exactly true. It’s certainly true that designers and other creative individuals are more talented than your average Joe. But when it comes to ideas, effective execution and getting them seen by the right people, there’s no free lunch, meaning that money can’t buy you all the results you want to achieve. Some of these secrets can be learned. Others will take practice. Let’s talk about top logo designers in this article, so that you know how to plan your best moves today.

In the world of branding and logo design, there are some common mistakes made by many companies that you need to avoid doing. The purpose of this article is to help you avoid them so that you can maximize your business and get the best possible results from your logo design. In all cases, it will be a best thing to work with one of the top logo design company today.

This blog post is designed for those who want to base their tasks taking into consideration how much cost they need to spend in hiring a professional logo designer. But before discussing the cost, it would be important for me to start with some definitions and points that you should keep in mind while hiring a logo designer.

A logo designer is someone who is hired by a company to come up with a design concept and deliver the same. However, meeting your deadlines and coming up with concepts that are original and unique are not the only responsibilities of the logo designers. They also need to ensure that they do not violate any of the copyright laws while creating a design. This is especially true for the modern logo designs. They need to be well designed so that they are not awkward looking.

1. Advertising Techniques

Logo design concept is something that should be unique and original, but it’s what people will pay you for. So, getting your logo design right may also come down to how you communicate it with your audience. For instance, if you have a professional logo designer who loves cats, then don’t just stick some cat pictures on your website and call it a day. Instead, play with the colors and make sure the cat’s face is still visible even in small thumbnail images or screens on your website that have less room for space or iconic photography (such as the Firefox logo).

This is what the Split is all about.

Split, a relatively new brand in the space, decided to work with Fantagraphics to create their logo. The design itself is absolutely beautiful — incorporating a simple message and meaning, while remaining unique and recognizable. But have you looked at the split? The cats’ heads don’t come close to making contact with each other! Oh boy! This would get me fired from this company before the first week of work was over (maybe even sooner). Get it wrong and you risk being ignored or even sued!

2. Abandoning Other Approaches to Work

If you’re going with a specific design concept, by all means keep it as you like. If you go with something else, however (such as a minimalist logo or abstract logo design), make sure that it’s something that is unique and original. The Split is a great example of how well the cat heads fit together but if they were any closer it would be distracting rather than enhancing the message of the brand. Try to avoid things like this in your logo designs so that people will remember your brand later on and not just create some confusion when they first see your logo.

3. Not Knowing What You Don’t Know

Do you know what the colors for your company are? What about your tagline? Do you know what it will look like if you include the colors with a cat-like face. If you’re not sure, how can you expect someone else to be able to come up with something unique and original? It may seem obvious now, but when it comes to some of these things (such as colors) people often forget them because they don’t think that it’s important for their logo design. Just make sure that you communicate all of those things to your graphic designer so that they can incorporate them in their designs.

4. Not Communicating Clearly

A lot of people think that this means just being specific. But it’s actually so much more than that. Many people simply don’t know how to communicate effectively. This leads to things like miscommunication, where the graphic designer is working with a concept that isn’t clear or understandable. If you’re not sure you can communicate clearly, then this is something you will want to invest time in learning more about. A great book on the subject of communication is How to Win Friends and Influence People by Dale Carnegie, which is one of the best selling books ever written!

5. Not Paying Attention to SEO

In the internet marketing world, SEO (Search Engine Optimization) has become a minefield. There are all sorts of tricks that you can use to optimize a website for search engines, but more often than not those methods are used incorrectly. This could result in a site being penalized by search engines or not being found at all. So make sure that your designer knows how to do this properly and comes up with a good idea rather than some half-baked tactic that may or may not work well.

Conlusion

So these are the five big mistakes that you need to keep in mind while hiring a branding company. Do not make them if you want to get a great result and save some money too. Try it today so that you can get real results without wasting any time. And if you have any other opinions on this topic, feel free to share them below in the comments section.