4 Mistakes Tech Companies Need to Avoid For Better B2B Leads
By: Satyajit Shinde
Tags: Technology, B2b Marketing, B2b Sales, B2B, B2b Lead Generation

It’s a given that competition is tough for technology companies! So how do technology companies stand out while creating unique value for their customers and eventually earn more business? This is the perennial question and companies are struggling to get a solution. However the solution can surface only when you get rid of the unwanted and wrong practices deployed.

Let us discuss some of the probable obstacles that may be stopping technology companies from achieving the ROI they expect or to win over customers for a longer duration.

Unaligned Strategies:

Having a right marketing and sales strategy is highly important and yet it is quite difficult to zero-in on the exact right one.

Most technology companies lag behind because they choose the wrong strategy which is not aligned with their marketing and business goals.

There are a lot of companies in the market who claim to be experts in generating b2b leads especially around technology companies. Having adopted a lot of technology tools themselves; these companies claim to understand technology and thus promise to generate a lot of leads but fail to do so. However; it is not enough to adopt technology tools alone to be able to bring business and quality leads for technology companies. It is important to know the market and also know how to cater to the specific target audiences, their needs and what appeals to them the most.

Ambiguous content:

Content is everywhere and without content it is nearly impossible to create the right impact. The content assets that you develop are vital and can directly impact the leads. Content needs to be concise, clear and without any loopholes; especially so for technology companies.

It is important to simplify technology for even a non-technology person to understand it. Content assets such as white papers, case studies that show how technology can solve business challenges are important to get more leads.

If the content is ambiguous it can become difficult to engage audiences and get leads.

Content that does not align with the pain points of your audience will most likely not work. It is the audience that will decide the fate for your content and thus of your business too.

Owing to the tough competition in the market; technology companies need solution providers who will bring results in lesser time that usual. They need a competent lead generation partner who has the experience and the expertise to solve their business challenges. Content that creates online visibility and attracts the right audience can solve their problems.

Targeting the Wrong audience:

It is not uncommon for organizations to target the wrong audience thinking everyone, anyway needs technology. There are different levels of needs and requirements when it comes to technology and determining the need and the right audience is very important when it comes to generating leads especially for technology companies.

It can get increasingly challenging if you cannot identify the right audience. An outreach that communicates the right message to the right audience can create effective and quality leads. Leads for B2B technology companies can come easily if the very niche or specific audience is targeted.

Lack of differentiation:

With so many technology companies around the globe competing against each other while they also offer more or less the same services; it gets difficult if you cannot find a differentiating factor.

Having a unique selling point becomes all the more important if you want to sell technology services or products; because there will always be someone who has the same service, product and offer too.

It’s therefore essential to have some aspects that are different or unique for better and high quality b2b leads.

Conclusion:

Technology companies need to build a specific strategy to attract b2b leads. Also to create demand or generate demand; the use of different strategies for different audiences is essential. One can get the best results if one also uses social media and leverages its power in attracting and engaging leads. Technology companies can also partner with the best b2b lead generation companies who have the expertise and experience to generate demand and also qualify the right leads for better business outcomes.