What can you expect from “Deepak kanakaraju’s” Law of marketing?
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What can you expect from “Deepak kanakaraju’s” Law of marketing?

Can this article help to clear doubts related to the fundamentals of marketing for me as a fresher/newbie? In this article, I will tell you about Deepak kanakaraju’s content on the fundamentals of marketing. By the End of this article, you will know what I learned from the “law of marketing” from Deepak kanakaraju.

Every week in this internship we get a relevant assignment related to digital marketing. For this week we have to write what we learned from the “law of marketing “. This video is fully packed with awesome knowledge. The way of explanation about marketing is excellent; anyone can understand the content and start his marketing journey with the help of this guide.

Table of content:

The fundamental of marketing

Digital marketing vs. traditional marketing

CATT marketing funnel

Integrated digital marketing

Personal branding: Mass trust blueprint.

The fundamentals of marketing:

The marketing field is a big ocean and it’s got continuously evolving and changing according to the time (“because change is the only consistent thing in the entire world”). In earlier days there is only a 4ps marketing mix now it’s evolved into a 7ps marketing mix.

What are the 7ps of marketing?

7ps of marketing is known as:

Product -

It is an important thing to start marketing. Without a product, marketing is not possible. The product should have to fill the consumer’s need. Marketing of unusual/useless product is a waste of both time and money. Before start, the marketing of any product must know the purpose and quality of the product.

Place-

For buying your product right “place” is necessary. For example, you can’t sell pizza in the jungle. Selling the products for targeted a good place is important. In earlier times you have to put a shop or outlet to by selling your products. As time change it’s evolved and now you can sell your product to any targeted place through the help of the “E-comers” facility.

Price-

The price of the product always offers great value for money. When a customer buys your product they should be happy to pay the amount of the product. And they should feel satisfied after buying the product. Customer satisfaction is most important for building a good relationship/trust between seller and consumer.

Promotion-

By promotion of the product, people get knowledge about the product or services which you want to sell. The promotion is now easier with the help of social media. By using digital media over the traditional method save money and generate good leads. The promotion should be done legally and promotion should not mislead the customers.

People-

From creating products or services to consuming the products or services “humans (people)” plays a major role. The right peoples in the company will help to reach the right products to the right people.

· Process-

The process is known as the delivery of the product to the consumers from placing the order to the end of delivery. To improve the “process” quality maintains the user’s experience.

Physical evidence-

It is the evidence of the product/service offered by you for a customer after getting the payment from them. For example, in the digital ere may be products in form of video, audio, images, PDFs, or E-books for customers.

Last but not least.

Productivity and quality-

Quality of product will build a good customer base and helps in the word of mouth marketing. Productivity is helping in better the quality of the product or the service offered by your company.

Digital vs. Traditional marketing:

In the marketing world, both digital and traditional have its benefits and flaws in some condition digital marketing perform well, in other situation traditional market perform. Targeting an audience around the world by digital marketing is easy. For targeting locals traditional marketing is the best.

For better understanding, this table will help you.

Area/Zone

Traditional marketing

Digital marketing

Target audience

In traditional marketing reaching local audiences/consumers is easy.

You can reach the global audience/customers from digital marketing.

Marketing approach

It is done in local areas for reaching people to people and builds a good relationship between seller and consumer.

In this method, the physical approach is replaced by social media. And by this method, you can reach the “n” number of customers.

Documentation

In traditional marketing, data is kept in physical format.

In digital marketing, data is stored in storage devices as a soft copy.

Consumer interaction

The interaction with consumers is very less.

With the help of various digital platforms interaction with customers is getting better.

Marketing cost

The marketing cost gets high, because of using physical things (printing and radio/tv ads) to marketing.

By using social media and PPC ads marketing gets easy and cost-effective.

Real-time results

It took weeks or months for getting the results of the campaign.

You will get the daily data on your campaign.

Integrated digital marketing:

Integrated digital marketing is creating a unique form of expression of your brand/product in various channels used by your customers. Hmm, it’s like a single language for different situations.

In integrated digital marketing a well-organized and well-structured plane is most important, and you have to maintain multiple digital platforms to build a good community and maintain a good presence of your brand.

Channels of integrated digital marketing:

Organic search

Social media

Content marketing

Paid advertising.

Personal branding:

Personal barding is the unique identity of your name or company, and personal barding requires time. To build the personal brand you have to stay consistent, provide a value-for-money product, and maintain a good service after-sales. Personal branding will not happen over-night, it took years to build trust with the people. “Trust” is the most important factor in building the “personal brand”.

Golden rules of Personal Branding:

Focus-

You have to be a focus on what you serving to the people.

The service or product you offering to the consumers is fulfilling their requirements or not.

Be genuine-

Be genuine with your consumers, it will make it much easier to manage the personal brand.

Consistency-

Being consistent in the market will help to get focus on your brand, and it helps provide good quality products/services to the consumer.

Tell a story-

The story plays a major role in personal branding. If your brand isn’t telling any stories then it is difficult for branding. Your struggling story will motivate people and make a good relationship between you and your customers.

Make a positive impact-

To continue your brand name you have to maintain a positive attitude. By helping your consumers and showing empathy for them, it creates a positive impact on your brand.

CATT marketing funnel:

CATT= Content, Attention, Trust, and Transaction.

Before starting this funnel the selection of a “niche” is very important without a good niche this funnel will not give you any results. So first select the niche and then star the funnel.

“CATT” means:

Content (C)-

The content should be unique, and content should help the consumers for solving their problems. If the content will meet the requirements of the consumers/customers then this funnel will start.

Attention (A)-

The content you produce as s video, article, or blog should keep the customer’s attention. Without the attention is hard to know about your product/service which you offering. So produce content which grabs the attention of the consumers.

Trust (T)-

Trust is the most important factor in every place. Without trust, no one will listen to you. If there is trust then only you can build your brand and sell products/services to consumers/customers. For building trust, your content should be genuine and clear.

Transaction (T)-

For transactions, you should build trust with the people. For building trust, your content must be genuine and it has to grab the attention of the customer/consumer.

The CATT funnel is connected. To get maximum output from this funnel you should follow and maintain the “CATT” funnel.

Conclusion:

The conclusion is the law of marketing video helps to know the basics of marketing properly. This video is for everyone who knows nothing about marketing. This video is a complete road-map for being a good marketer in life. This article contains great content, about everything related to marketing.

for extra knowledge read this blogs.

for writing content.= https://digitaldeepak.com/how-to-write-better-content/

for content marketing.=https://digitaldeepak.com/the-secret-to-successful-content-marketing/

for intigreted marketing.= https://digitaldeepak.com/integrated-digital-marketing/

want to know hoe to write a Facebook ads copy for jewelry brand?

click hear = https://marklux.xyz/creating-facebook-ads-copy-for-jewelry-brand/