Some Tips to reduce your bounce rate on Google analytics
By: Radhya Singh
Tags: Website Development, Software Development

If you want to develop a website, whether it is a WordPress website or a website, or if you are getting your website built by a website developer, then you will always be on the lookout for different suggestions to reduce your bounce rate on Google Analytics. By the way (bounce rate) the word seems quite silly and what it can mean in relation to a website. Reducing the bounce rate of your website on Google Analytics, even reducing it by 2 to 3%, can bring a significant change in the traffic of your website.

A high bounce rate can be extremely fatal for your website. If most of the visitors are leaving your website on the first page of your website then you cannot convert those visitors to your customers.

If you want to see your bounce rate before using Google Analytics, first you need to install Google Analytics code on your website so that those data can be tracked. Once you install this code on your website, you can track the data of visiting visitors to your website.

Let us know what is the bounce rate and how can it work.

What is the bounce rate?

By the way, according to Google, the bounce rate is the percentage of people who enter your website and are left on the same page. If the visitors continue on any other page of your website, then your bounce rate will be quite useful. If a person who visits a certain page of your website closes the page immediately after seeing the page, then the bounce rate of your website will be 100%. If 50% of those visitors close your page and 50% of the other people continue on your page, then the bounce rate of your website will be 50%.

Many times it happens that the visitors come to your website and click on another link inserted on your page and move to another page or close the entire website if the page is not liked. So in such a situation you might be thinking that this is the normal behavior of the user. Well yes, but there is also such a thing as a good bounce rate vs a bad bounce rate.

Some tips to reduce your bounce rate

#1. Great content to engage your visitors

As you know you cannot listen to an old thing again and again, a visitor finds a good quality content on your website, if the information given by you does not like it, then they leave your page. The good content you provide will definitely prevent people from leaving your website.

#2. Provide overall a better user experience

Good user experience is when the user finds your website not only easy to use but also pleasing. Creating a website that is well-used on any platform and devices and looks equally great on all devices will be your first step towards making your website’s bounce rate work. You have to take care of how your users behave and what affects their decisions.

#3. Improve Your Site’s Speed

As we have told that any user wants to stop and close your website in a few seconds. How much time your website takes to open after a good content can change the mind of the user staying on your website. If your website is taking too long to open then most users close your website.

You can improve the page loading speed of your website by using tools like Pingdom and Google Page Speed.

#4. Use Videos To Engage Your Audience

Videos are more attractive, so people watch videos more than text and images. You can add full-screen videos to the background of your website. Google Photos websites that use a fullscreen video background video are powerful. You can use animation, music, audio, narration, color, and lots of persuasion tools. You can make a very effective video presentation with a small budget by hiring a freelancer.

#5. Use High-Quality Images to Captivate User Attention

Images are another effective tool by which you can work the bounce rate of your website.

Many websites use high-quality images as a fullscreen background, which makes their website very attractive.

#6. Let your customer speak for you

You will see it on many websites a tiny little testimonials slider, showing a quote from one customer at a time. While it does the job, you can make it a lot more effective.

Convert your testimonials into success stories with actual storytelling elements like audio, video, illustrations to showcase your clients. People love success stories and they would want to read more.

We hope this article gave you good suggestions on your website to reduce bounce rate and increase conversions.