4 Ways Digital Marketing Will Help With Customer Retention in 2021
By: Coverwallet For Agents
Tags: Digital Marketing, Insurance Brokers, Insurance Marketing, Customer Service, Independent Insurance

Digital marketing is one of the best ways to promote and grow your business. However, a focus on growth can be expensive. Because of this, you want to focus on retaining the customers that you acquire. This strategy is between five to 25 times cheaper than getting new customers, and it can lead to a massive increase in the amount of profit that your company can make.

Your approach to digital marketing can have a significant impact on how many customers stay using your services. There is a range of strategies that are designed to help reduce the customer churn rate. Let’s take a closer look at four of the most effective techniques you might want to try.

1. Content Calendar

Many customers will expect a regular stream of new content to ensure that they stay engaged with the brand. By building a content calendar, you’ll plan when you are going to release new content. In this calendar, you should also decide where you’re going to release the content. For example, some things might be better as a blog post on the messages. However, a company newsletter might be better, getting emailed directly to the customers.

It’s also a good idea to keep a communication calendar that will help you keep track of how often customers interact with your brand. You can get an alert if they haven’t reached out to you in a while. It will also make it easy for you to keep track of important dates. For example, you can send out an alert when someone’s insurance policy is about to expire, which will often be the reminder they need to renew their coverage.

2. Automated Email Campaigns

Email is one of the most effective ways for you to communicate with a modern audience. It’s estimated that most people will check their emails about 15 times per day. It’s also one of the cheapest ways of communicating. There is a range of emails that you can send. For example, you might want to keep your customers updated about the latest offers. Your emails must be more than just marketing. For example, you might also like to send newsletters, giving them updates about the company to ensure that people will want to open and read your messages.

There are a few benefits that an automated email campaign can provide. First, you’ll be able to gather plenty of data about the customer’s behaviors. For example, you’ll find the times of the day when they are most likely to open their emails. You’ll then be able to send your emails at these times. Also, automated emails can be beneficial for setting up alerts. For example, you can remind people when it’s time to renew their policy.

Automated emails can also deliver outstanding results for your bottom line. It can save you time, allowing you to focus on more important things. Automated emails also have a higher conversion rate. It’s also estimated that these messages will have 119 percent higher click rates. Because of this, you can get your message across.

3. Personalized Content

One of the best ways to make sure that people read your content is by using personalized messages. When people open the news and see their name, they are more likely to read on. Personalization is a great way to make people feel that you genuinely care about them and their needs. There are plenty of ways that you can create more personalized content.

First, you’ll want to keep track of the critical dates in their life. For example, it can be a good idea to send them a message on their birthday. You may also want to use communication to celebrate a company milestone, for example, a big sale to celebrate your tenth anniversary. You might also want to collect data about customer interests, allowing you to send more personalized product recommendations. This strategy can be an excellent idea for cross-promotion.

Another reason why you may want to get more personalized content is to create something more dynamic. For example, you might be able to detect what gender your customers are or where they live. This research will allow you to deliver content that will be targeted to them. By doing this, you can boost engagement with the content.

4. Education Program

In the age of digital, information is king. You want to be sure that your customers will find reliable information about your area of expertise. This process will ensure that they will make a more informed choice, helping them grow their knowledge of the industry. If you’re working in a complex field, like insurance, you’ll be able to explain concepts in an easy-to-understand way that will help you build trust with the customers.

You may want to consider making these educational programs only available to members to ensure that you will gather more data about who is accessing these services. You can use this information to improve them in the future. It can also give people an incentive to stay subscribed to your service. If you don’t want to put these programs behind a paywall, you may want to consider asking them to fill out a simple form.

Conclusion

To attract a new customer will require a lot of expenses and many advertisements. Because of this, it’s essential to be sure that you are retaining them, which can often be a challenge. However, you can use digital marketing to ensure that people have a great experience with your company. As we’ve seen, there are four techniques you can use to do this. So, try to implement some of these in your organization to lower your customer churn rate.