SALESFORCE EINSTEIN ANALYTICS…
By: Manjot Singh
Tags: Einstein Analytics, Analytics, CRM, Salesforce Productivity, Salesforce

What Is Einstein Analytics?

Salesforce Einstein Analytics is a product of Salesforce and a cloud-based platform. It is a rebranded analytics tool formerly known as Wave Analytics. Einstein Analytics is used for data exploration, visualization, and getting insights for business. Einstein Analytics being native of Salesforce is secure and scalable to meet the changing business requirements. We can add more functionality to analytics from the app exchange.

Salesforce Einstein Analytics gives deeper insights from large and complex data than pre-built reports and dashboards in Salesforce CRM. Reports and dashboards have limitations but with analytics, we can import data from external sources and Salesforce into datasets where analytics stores data.

Analytics gives tools to prepare data, explore data, define logic in dataflow, and design dashboards. Create customizable analytics applications.

Figure 1 : Salesforce Einstein Analytics

Key points:

Explore data quickly and automate actions with prebuilt apps.

Automatically analyze millions of rows of data and get predictive analytics with Einstein Discovery.

Connect directly to your CRM data, explore for the answers, and post insights directly on to the Chatter feeds.

Visualize business data on a single screen. We need not switch between systems, apps, or pages.

We can build custom apps and dashboards with instant click and customization. We can also install 3rd party apps from the app store.

Discover insights from your phone.

Any data from any source.

Spot opportunities, predict outcomes, and get recommendations with Einstein Analytics.

Data Visualization With Einstein Analytics

Data visualization is the method of presenting data in graphical format. This helps the decision-makers to process data fast, understand difficult concepts, and identify patterns. Data visualization has no meaning if the data is raw. Data presented in the charts and graphs should first meet the requirements of the business. It is part of Einstein Analytics tools, Einstein Analytics gives context to data which is presented as a dashboard.

Benefits of data visualization:

We can identify the area which needs attention.

Identify the factors affecting customer behavior?

Understand product and service sales.

Predict the organization’s performance.

How To Use Einstein Analytics For Decision Making?

The statistical facts are used to guide companies to make a conclusion and focus on growth. Decision making is a process in which we choose the best solution suitable for our current needs.

Einstein Analytics can help companies find reasons for improvements, find answers to the positive and negative things that happened to provide the information, they might or might not have. It can instantly uncover answers to key business questions, we can get smarter and predictive about the customers.

Figure 2 : Salesforce Analytics Cloud Wave

Einstein analytics apps have below listed components to explore the data and get insights. This tool gives us the answers in the form of charts, tables, and metrics.

Datasets: Analytics datasets store data from Salesforce and external resources. Data flow defines logic in which data is stored. We can then do data exploration. Datasets are faster as they do the processing before, so a large amount of data shows up fast when compared to the reports and dashboards which we use in Salesforce. The data from datasets are used in the dashboard.

Lenses: When we explore the data in an analytics dataset and query to get a business answer, it is saved as new lenses. This later can be clipped to dashboards.

Dashboards: Dashboard is a pictorial presentation of data with tables, charts, and metrics based on the data in one or more lenses. Dashboards in analytics are similar to dashboards in Salesforce CRM.

Benefits Of Einstein Analytics

These are enlisted below:

Improved and accurate reporting.

Valuable business insights.

Competitive analysis.

Better data quality.

Identifying market trends.

Increased operational efficiency and revenue.

Important trends.

Identify performance problem which needs attention.

Can be viewed visually using dashboards.

Awareness of customer habits & increased customer satisfaction.

Used for internal audits.

Figure 3 : Salesforce Architecture

Conclusion

We have learned that organizations need tools to make sense of data present in the system. With reporting and analytical tools offered by Salesforce, we can help the businesses with answers they need for simple and complex questions.

Analytics is an app with datasets, stories, dashboard, and lenses. Fast to deploy and customize we have prebuilt apps for sales, services, and marketing, we can build new apps for new business use cases.

With Einstein Analytics, business leaders can make decisions based on hard facts and predictions. We can create dynamic visuals and custom dashboards, drill into data. It is native to Salesforce and hence it is secure and scalable. We get a free trial of analytics for 30 days after which we can subscribe to the service.