The Anatomy of a Start-up
By: Digital Gurf
Tags: Marketing Strategies, Business Startup Tips, Startup Tips, Startup, Marketing

All the humongous corporate sectors now that provides us with jobs, that uplifts the economy and comes up with innovative products or services was once a start-up. How do we even know that an idea can generate a huge sum of money? Only when you follow a few sets of guidelines to make it approachable and usable.

Start-up Anatomy

The Change Maker:

Not the change maker that Leonard used for Penny’s posters in the Big Bang Theory. No. It is “The idea” which makes million and millions of dollars. If we break it down, there are just two things to make money with an idea.

1. Finding a need and satisfying it.

2. Finding a problem and solving it.

Take any company and read their business model. For the customers or the other businesses. It was simply these two points in the end. Apple did what IBM couldn’t in 1976. Swiggy did what all the restaurants couldn’t, that is to reach a wide range of customers with their product.

Focus on a narrowed idea — Niche it:

When you come up with an idea, narrow it down and emphasize on the specification.

What product am I to sell or what service am I to provide?

Who is this product for? Who will it benefit?

What service am I providing? Who am I providing it for?

Make sure that are able to answer for at least few of these questions.

When it gets broader you need more capital, work space and work force. When you initialize your idea, make it simple, small but equally unique and make sure that it a futuristic project with space to grow and explore.

Find your Peas in a pod:

Find THAT gel that makes your hair set perfectly for your date. Pun intended! Work with people who can grasp your thoughts and put them into action. The vision to prove the brand to be unique and the mission to take it forward must be similar to yours. But then, the perspectives and the angles in which he/she looks at a by-product must be different to yours. If not, how will you learn? How will you grow together as a brand?

Covering the distance:

What channels do you market your product or service?

When you figure out your niche, you answer this question automatically. The 21st century is all about having an online presence with a creative content. People spend almost 2 and a half hours on an average per day on social media and gobble up as much content as they are fed with. Stats says you have approximately 3 to 5 seconds to capture your audience’s attention on your content and your personalized website has around 8 seconds for it to attract your customer base. When you know your niche, and work towards an organic search results, the algorithms on your technology helps you with the analysis to customize your content for the audience. Use it and win it.

Magnetic factor:

The best thing you could do for yourself and your start-up is to read your consumers and study your clients. Mind you, both are two different things.

And your job as a start-up is to find the need, margin it towards your niche and work for the clients/consumers on it.

Happy clientele will earn you bonus points with your financers and you can plan your next step to slightly expand your niche when it comes to Business to Business.

Remember! Tiny little steps until you figure out your breaking point and from there you could plan your leaps.