User Flow Experience
By: The Enterprise Sponge
Tags: Theenterprisesponge, User Flow, Customer Experience, User Experience, Feedback

If you are like me, you have seen a heavy increase of traffic on your website. Each time someone visits your website they face the challenge of User Experience and chances if they have an issue, they will not come back to your website.

It is very important to understand your website better, by analyzing user behavior, human computer interaction, and context of usage that you use in your user experience and user interface strategy.

I would like to share some user flows that will help you improve your website experience and drive more traffic to your website. First off, a user flow is the journey that your user takes on your website to do the task on the website, such as buying a product or service, subscribing to something, or finding necessary information.

User flow is the path that a user follows on your website to do the task they came for — buy a product or a service, subscribe to something, find the necessary information.

First off you need to know where your audience is coming from and what the most popular sources where they come from:

Organic Search -

Paid Advertising -

Social Media -

Referrals -

Email -

Based on the entry point, you will have to determine how the user flow will begin. The next step is to understand the context of use of the website

Based on the user’s entry point, try to elaborate on where your users expect to find themselves when they click on your ad or link in social media. That’s where your user flow strategy begins. The next step is to understand the routes the user will follow on your website.

How, when, where, and why your website is used affects the user flow your visitors follow through, determines their expectation and shows what they know about you. Creating a market segment for your website is very important, so people know why they are coming to your website. User flow may differ from one person to another, but you want to make sure they are smooth user flows. Just do not forget your goals and follow where your customers are so you can maximize your profit.

To understand your customer, the three most important factors to consider are:

Need — what the user wants to achieve(buy, order, subscribe).

— what the user wants to achieve(buy, order, subscribe). Interaction — actions taken to achieve the user’s need (click, scroll, drag).

— actions taken to achieve the user’s need (click, scroll, drag). Emotions — the factor that is often missed — how the user is feeling throughout the journey.

To create a user flow, it must be done in the most logical way. You have to get the users exactly what they want and find it in the places the user expects. User flow diagrams allow you to visualize the flows and follow a scheme.

Some questions to create a good design are:

What makes your business unique?

Who will like this feature of your business?

Will the same group need something else?

What blockers may prevent someone from completing a flow on the website?

What should my customers know about your business?

What actions can you provide to the customer to encourage them through the user flow process?

Once you create this flow diagram, you could create the screens where the user interaction will take place. They are various tools that allow you to sketch or wireframe to evaluate the usability and provide user acceptance testing.

Keep in mind when you change the layout of tabs, buttons, or any responsive design elements to your website, this will be part of the user flow.

It is always important to get feedback from your website owners by having interviews from your customers and gathering metrics. Conduct user testing and ask them questions about their customer experience and if they have any feedback on the process.

If you have any questions about user flow or design, please let me know.

The User begins with the Customer!

#TheEnterpriseSponge