Measuring Culture? A culture builder’s toolset
By: Eva Balúchová
Tags: Scaleup, Culture, Startup, Organizational Culture, Remote Working

wearebridgie.io by lovekozhukhovskaya

Too many startup founders, culture isn’t worth investing in because there isn’t a clear return. With limited funding, founders typically choose to funnel their investments into topline growth or headcount, which will fuel growth or follow up funding.

Whilst the ROI isn’t as tangible and easily measurable as some of these metrics, culture should not be sidelined. As Patrick Lencioni says: “many leaders struggle to embrace organizational health [ … ] because they quietly believe they are too sophisticated, too busy, or too analytical to bother with it. In other words, they think it’s beneath them.” As argued in the Efficient Startup, there is a clear analytical case for the importance of culture as a way to increase the efficiency of your team. Not only this, but the woes of toxic culture can end up being a deterrent to growth if left unmonitored.

Culture is the real fabric of a team. Culture is about core values as it pertains to the way the team lives their lives at work. Culture is how people behave. How we interact with people. How we conduct ourselves during meetings. How we treat friends and team members. And how it influences the way we make important (business) decisions.

So do we measure all this in a business context? In this article, we’ll focus on tools that can help you track a key metric: employee engagement.

According to Forbes, employee engagement measures “is the emotional commitment the employee has to the organization and its goals”. There are various tools that allow culture builders to measure this engagement using a variety of methods. Let’s take a look at the leading employee engagement tools and start exploring which one might be right for your team.

Culture Amp is a leading People & Culture platform that helps nearly 3000 companies across the globe take action to improve employee engagement, retention, and performance.

Culture Amps quick to deploy platform provides continuous listening, feedback, and development tools throughout the employee lifecycle to quickly deliver the insights needed to confidently make decisions and effectively prioritize resources to maximize individual & organizational performance.

Peakon is an employee success platform that converts feedback into insights you can put to work. Make it easy for employees to voice their perspectives without being overwhelmed by questions. Build a robust and accurate dataset that you can use to provide your people leaders with recommended actions and real-time insights about their team. Contextualised benchmarks provide a realistic view of your progress against your industry, as well as teams of a similar size and makeup.

Leapsome. CEOs & HR teams in forward-thinking companies including Spotify, Trivago, and Babbel use Leapsome to create a continuous cycle of performance management and personalized learning that powers employee engagement and the success of their business.

As a people management platform, Leapsome combines tools for Goals & OKRs Management, Performance Reviews & 360s, Employee Learning & Onboarding, Employee Engagement Surveys, Feedback & Praise, and Meetings.

Officevibe is an employee engagement survey software with key features like anonymous employee feedback, eNPS tracking, reports for every team and the whole company, and an extensive improvement section. We provide real-time insights on your employees' happiness & productivity. Our 350+ pre-build questions are based on industry standards and make sure every aspect of your company is covered.