MARKETING IS FUEL FOR A BUSINESS
By: Aman Shaik
Tags: Digital Marketing, Fundamentals Of Marketing, Catt Funnel, Personal Branding, Integrated Marketing

Hi friends, Today I want to tell you something about marketing. Marketing is the most obvious thing that every business must have. Here we have two kinds of marketing methods like traditional marketing and digital marketing. I will share my knowledge on both marketing methods but before that, I just want to tell you what is marketing. Let us understand what is marketing, and its benefits.

Fundamentals of Marketing

Marketing is the function that links the consumer or customer to the marketer with the help of information. Information is used to identify the opportunities and define the problems of consumers and refine, evaluate the marketing actions.

Most of the people thinking like marketing is doing for an existing product, But some times marketing will do before a product exists, like most of us saw movie advertisement on TVs like motion picture released, trailer released, etc., and the same thing happens on social media also that’s because of technology. But still, the movie is not completed yet, here they declare their movie will release on a tentative date. They develop the curiosity in the public to watch the movie as early as possible after release.

If a businessman makes a product and keeps it with him in his store, then nobody knows what is that product and what is the use of that product. He needs to tell the people about his product and its features, that is marketing, ultimately every product needs marketing.

The Differences between Traditional Marketing and Digital Marketing

The main difference between digital and traditional marketing is the medium through which an audience come across a marketing message. Here traditional marketing uses traditional media like magazines, newspapers, billboards, and TV ads digital marketing uses digital media, such as social media, websites, and blogs. Still, traditional marketing is leading the Indian market because almost every house in India is installed a TV set. TV is the most powerful medium for traditional marketing.

In the same way, digital marketing is just as important as traditional marketing. Digital marketing uses every point of your daily use of the internet to reach people. Like if you want to watch a movie then you can book a ticket from your mobile through online like ‘bookmyshow’, ‘pvrcinimas’ etc., we have a number of ticket selling vendors today, if you want to celebrate some event in the city you just search for the function hall and you will be suggested by google with plenty of websites who are providing function halls, if you want to book a reservation for the train you can do it through the internet, you can pay bills, you can sell products, you can buy the services and you can sell your services. That's why digital marketing is the most reachable medium today.

CATT Marketing Funnel

What is CATT

C — Content, A — Attention, T — Trust, T — Transaction

If you have a great piece of content then you no need to spend much on marketing. It will bring you organic traffic on the basis of quality content. Content may be anything like it may be a blog, YouTube Videos, landing page, etc., It is very important to grab the attention of your target people to your content. Once it is created, organic traffic does not come into the picture for most of the content. We have to spend a bit amount of money to grab the attention of the content in a huge number, but its worth is depending upon the ROI (Return on Investment). There are different ways to bring attention to your content like social media ads, SEO, etc., social media ads are like Facebook ads, google ads, Linkedin ads, and many more. But in SEO we no need to pay anything, we need to do that on our own, or else you can do that by outsourcing.

After collecting a huge amount of traffic from your content, you can generate leads from that traffic by building trust. Making a trust is very important for marketing, for that you have to engage your audience repeatedly, it can be built by creating regular content on different digital channels like for example a regularly one blog post, one youtube video, or an email, etc., Those contents should bring engagements from your target audience. hold the audience, through subscribing to email lists, YouTube channels; retargeting the lead, or following your official social media platforms. Social proof of results that will benefit the audience is another way to build the trust of your target audience.

If the target audience trusts your business, they might not buy your product or service, because they want to experience the service which you are providing them before they purchase it. You have to offer something, which is related to your niche and then this might lead to conversion. Yes, you have another way to persuade the leads in order to make transactions and you can persuade them through different channels like a sales page, webinars, a sales video, etc.

Integrated Digital Marketing

Integrated digital marketing is like the integration of multiple marketing strategies to form a combined online approach for your business.

web development

search engine optimization (SEO)

search engine marketing (SEM)

content marketing

social media marketing

local listings management

paid advertising campaigns

Because each individual strategy doesn’t have a huge impact on its own, when used in conjunction, you can create a more influential online presence. For digital presence, you need a website and you have to make it simple and clear, if a user comes to your website he has to be engaged with the content of your website, the user won’t see your website design if your content is good. To bring a customer to your website you need to do a better SEO and a better SEM also. Due to better SEO, your website will rank on the first page, and because of SEM customers will give their attention to your website content.

Not only by SEO and SEM, but you also have to do social media marketing, content marketing, local listing management, and paid advertising campaigns also, because you are doing integrated marketing. So, you should not take the chance to leave the customer, you have to approach the customer in all possible ways. Because if you leave any one of the paths to reach the customer then your competitor is there to get a chance to acquire the customer.

Personal Branding

what is a personal brand? If I ask you about jio you will remember Mr. Mukesh Ambani in your mind because he is the founder of the jio mobile network. If I ask you about the tata nano car then you will remember Mr. Rathan Tata, who is the founder of TATA. similarly, if I ask you about wipro you will remember Mr. Ajeem Premji, who is the founder of wipro.

Your personal brand is your conscious and intentional effort to create and influence public persona about you by positioning them as an authority in your industry. Doing great jobs day by day amplifies your brand value, once you have an online presence you need to build the trust of people by giving value to them every time, and your work will makes you a brand, it will give you authority.

This blog post is part of my week 2 assignment from the Digital Deepak internship program.

Conclusion

Dear friends in this blog post I shared my knowledge of digital marketing where I wrote about practices of both traditional and digital marketing and I talked about CATT and Intigrated digital marketing frameworks. It is appreciated if you leave a comment. I have written one more blog post on my achievements by end of the 2025.