Now is the time to build an impact startup in the Nordics. Here’s why
Tags: Nordics, Impact Investing, Sustainability, Startup, Impact

This blog was originally published on Startup Guide Blog. Written by Kim Oguilve from Maria 01.

Topics like sustainability and making an impact have been emphasized by governments and startup scenes in the Nordics since the inception of the UN’s Sustainable Development Goals. More than ever, now is an opportune time to build businesses that matter, says Helsinki-based startup enthusiast, Kimberly Oguilve.

Countries in the Nordics (Denmark, Sweden, Iceland, Finland and Norway) are among the world’s top ten with the highest scores on implementing the UN’s Sustainable Development Goals (SDGs).

When the UN adopted the goals in 2015, which strive to address global challenges by 2030, it sparked a new rise in impact and sustainability-led initiatives in various startup communities not just in the Nordics, but worldwide.

One of the most prominent Nordic movements born in 2017 inspired by the SDGs is Katapult Future Fest, a two-day festival in Oslo focusing on how impact investing — capital placed with organizations and companies that can demonstrate they benefit the environment or society — and exponential technologies can procure a more promising future.

In the run-up to this year’s festival in May, Katapult has released a State of Impact booklet, listing some of the most prominent impact-led founders and investors in the Nordic region.

The harbour in Helsinki. Photo: Unsplash/Tapio Haaja

Additionally, since 2015, Helsinki-based startup event Slush has been running its Global Impact Accelerator in collaboration with the Ministry Of Foreign Affairs in Finland. The goal of the program is to support impact entrepreneurs and give way to interesting opportunities in emerging markets.

A new fund by Danish VC firm 3B Ventures moreover launched last year with the aim of aligning Nordic talent with investments into startups capable of impacting future generations across the globe. The startups will be located specifically in Southeast Asia and will come from industries such as healthcare, agriculture, water, energy and education.

[ See also: Southeast Asia’s new entrepreneurial destination: Singapore ]

But it doesn’t stop there, as there are plenty of other organizations shaking things up in the Nordic impact scene. Here are further points as to why now may just be the right time to build ventures that are both sustainable and profitable.

1. Consumer behavior is changing

Though we’ve known about fast fashion and irresponsible practices in supply chains for years, consumers are especially now taking notice as well as action. As such, there’s potential for startups to be focusing their attention on the changing nature of consumer behaviors from an impactful perspective.

According to 2018 figures from the Sustainable Brand Index, a sustainability brand study based in the Nordics, over 70 percent of consumers in Sweden, Denmark and Finland say that sustainability affects their purchasing decisions.

Retail powerhouse H&M was accused of burning 12 tonnes of unsold clothing in 2017. The following year, retail contributor at Forbes, Pamela Danziger, argued that one of the reasons why H&M is falling out of favor with fashionistas in the US is that its fashion supply far exceeds its demand.

While established companies are starting to really think about sustainable practices in business, some startups have been leading the way in this regard. For instance, Helsinki-based startup Zadaawas deemed this month one of the hottest young tech companies in Finland by The Next Web. Zadaa is a marketplace app where users can sell and buy clothes that match their body measurements.

Homes in Helsinki. Photo: Unsplash/Tapio Haaja

2. Impact investments are on the rise globally

Over the past decade, impact investments have been on the rise worldwide and new players have been entering the scene — another reason why now’s the right time to build startups that matter.

Key findings from the latest Annual Impact Investor Survey, in which the majority of respondents are based in Europe and North America, show that the impact investing industry is growing.

Additionally, 84 percent of respondents said their organization has been making more impact investments compared to three years ago. The survey moreover found that the returns of these impact investments were in line with both financial and impact expectations the investors had.

[ Read also: Not your typical VCs: Changing the fundraising game for startups ]

Awareness of the impact investing trend has been raised with organizations such as Toniic, a global action community whose purpose since 2010 has been to support and empower impact investors and entrepreneurs. Toniic said its members currently have a combined $2.8 billion in impact investments — a huge increase from $1.65 billion in 2016.

When it comes to the Nordic region, the previously mentioned Danish firm 3B Ventures isn’t the only relatively new VC on the block.

NIIN (Nordic Impact Investing Network) was founded in 2018 with the goal of “making impact investing mainstream.” The network has cohosted seven breakfast gatherings for impact-minded investors across the Nordic region and Asia.

3. Nordic-based impact startups are also on the rise

There are a number of notable impact startups in the Nordics that are leading the way and inspiring aspiring entrepreneurs who aim to launch social enterprises.

This is perhaps not surprising, given that Nordic startup ecosystems have over the last few decades spearheaded the global shift in digitalization and risen through the ranks to become a hotbed for innovation.

Well-known names such as Skype, Spotify and Supercell have become synonymous with Nordic unicorns and breeding mature ecosystems filled with knowledge.

Startups such as The Upright Project based in Helsinki, whose mission is to incentivize companies to optimize their net impact, have started a new movement of quantifying impact in terms of the big picture.

There’s also the Stockholm-based AI company, Sana Labs, which is revolutionizing and personalizing the education industry by using and applying recent breakthroughs in machine learning.