The Three Pillars — How to transition from devastation (caused by Covid-19) to rejoicing!
By: Ronald Egge
Tags: Accounting, Bookkeeping, Joy, Transitions, Covid 19

Moving from the physical to the digital world…

For many small businesses that had to face the harsh reality of quarantines, the silver lining can be hard to find to say nothing of finding exuberance.

But if you look deep enough and ask the right questions, you may find an answer. An answer that 2 years from now may cause rejoicing, knowing you are in a better place than you would have been without the shakeup caused by the virus.

Harsh realities are difficult to appreciate in the midst of the storm. But take a moment to consider the three pillars of your business back 15 months ago.

What were they? An ideal location, an attractive store, a steady stream of customers? Yes, those were the strength of your business.

But Covid-19 changed all that.

The customer flow has radically decreased or stopped completely. The attractive store has not been updated because it is barely possible to keep the lights on. And the store location is in serious jeopardy as cash needed for rent or mortgage payments has almost disappeared.

The process of moving from devastation to rejoicing requires a changed mindset. I never said this will be easy. The only representation is that it is doable.

Mindset…

After many months, or more likely many years of building your business many structures and processes are in place that at some level you could say the business functions day-to-day almost on autopilot. That is except for the fires that occur every day needing close attention.

To make the transition the most important and first step is to develop a Success Mindset.

Successful people have a positive outlook about their capabilities. This means that the very first thing is to believe in your own capabilities.

You must have a firm belief that you can succeed in achieving what will become your new goal.

Research has shown that you are the composite of the five people you hang out with. So, be sure that those you hang around with share an optimistic outlook. This is what success-oriented people always do.

People with a success-mindset make use of setbacks and oftentimes the related fear that develops can be used in a positive way. They consider their current situation as a unique learning experience preparing them to achieve a new level of success.

The negativity of fear can be used to do something productive and beneficial when couched in a success mindset. And, this positive outlook towards fear is also one of the top successful mindset secrets.

People who have a successful mindset are very well aware of their true source of motivation which is the undefined but fully imagined future state of their wellbeing.

Ideal Location…

The concept of the ideal location has a close parallel in the digital world. Get used to the word “niche.” For that is the concept of learning and understanding where your ideal clients or customers hang out in the digital world.

The location of your physical store was calculated to be where it would be convenient for your customers to find your store and frequently stop in and shop.

The same concept is true for the digital world. It is necessary to reach out to where your customers spend time so you can let them know you are in that space ready to offer them services and products to make their life better.

The major difference in the digital world is that geography can be eliminated or certainly down-played.

You will no longer be limited by the space and time of when a physical store can be open at a particular address.

A creative and open mindset is necessary to identify and refine the niche that you will now be able to serve.

Attractive Store…

The concept of the store is replaced by the website that you will create for your digital presence.

The website can be structured to encapsulate all the features of the store.

Using a vivid imagination and internal or purchased creativity, images, video, audio, introductions, displays, catalogs, features, discounts and so much more can be presented on your website.

Your public presence is no longer confined to the physical realm but you are free to let your desired imagination dictate what and how you will be seen by your new potential customers as they come to your website to shop.

Stream of Customers…

In addition to the freedom available as outlined in the previous two features of your new digital presence, the flow of customers can be totally different.

Actually, you have much greater control of clients or customers coming to your online store.

The concept of “traffic” is widely written about and there are about as many ways of bringing traffic into your website as there are people writing, blogging, and YouTubing about the topic.

Your traffic flow can be influenced by the methods that you select. You may pay to get the desired flow or you can implement methods that do not require a cash outlay.

But either method will cost something, cash or time and effort. Methods of bringing customers to your online store are beyond the scope of this article but a quick Google search will open your eyes to a wide range of opportunities.

A final thought.

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