Why do you need to learn content writing to be successful online marketer?
By: Vivek Verma
Tags: Content Writing Course, Learn Content Writing, Content Marketing, Content Writing

You definitely need to learn content writing to prove your mastery in search engine optimization or SEO, digital marketing, social media optimization, and various other similar online website promotion activities. If you have already attained expertise in these above-mentioned areas, then you would already have an idea of the content’s importance. If you are still at the learner level, you will soon learn why the quote ‘Content Is King’ is so popular in the online world. This post will reveal to why do you need to learn content writing to be a successful online marketer. At all levels of SEO, Digital Marketing, SMO, and SEM, a content writing course will equip you with the professional writing skills admired by both a search engine and the audience.

A successful online marketer is the busiest person in the world. They have to take account of tons of things for the online promotion of a website. They have to leverage the web-based channels to spread their message about their products, services, or brand of their company, to keep prospects informed and connected. They have to create several valuable links coming to their website to earn the “vote of confidence” from search engines. They have to be visible routinely by marking their presence on social media platforms, like Facebook, Twitter, YouTube, and several others. To achieve their goal, they perform various online activities, like search engine optimization, search engine marketing, social media optimization, and lots of others.

But, none of these activities can be performed without content, particularly the text content. It’s the text content that drives other content forms, like an image, video or audio. It’s why because search engines still cannot read details or visual or audio property of an image, video, or an audio clip. Search engines understand an image by its name and its alt-tag. They show-up videos in search results by a video’s title, description, and tags. The same applies to an audio-clip file (in voice search, search engines first converts voice command into text-query and then deliver the results).

So, it’s the text content that drives the whole web. The WEB WILL NOT WORK WITHOUT TEXT CONTENT. It’s the text content that makes various things (webpage, blog, article, pdf, e-book, slide, presentation, video, audio, and software) findable on the web. But, not every text-content will drive these things. It’s where you need to learn content writing. And it’s where you will get a content writing course.

WHAT MAKES TEXT-CONTENT TO DRIVE THE WHOLE WEB?

Not any content will work. Of course, everyone knows to write. We learn to write since childhood. It’ very natural. But it doesn’t apply to writing for the web, particularly to promote your website. Writing for the web is different than writing in exams or for any ordinary purpose.

When writing for the web, you need to keep in mind that you are writing to be found by users. It’ why? Because most of the people do not directly visit a website (until they already know your website). A website promoting its products or services to generate business need customers who can visit the website and make purchases. But, how will they visit the website if they do not know anything about you, your business, or your brand? In this case, they search on Google or Yahoo and look for the service, product, or information they are seeking. In this quest, they are landed on your website. They visit that and make a purchase or read the information. But Is that this simple? Well, it’s not. If you understand how a search engine finds something for you, then things will turn out to be a little complicated.

A search engine like Google, Bing, or Yahoo delivers the best of the results not just because of your query or something that you are trying to find but because of the query-terms that a website mentions along with other content on its different pages. A website’s different pages are created around a variety of content pieces, like text, image, video, and audio. These content items are something that users look for. Also, all these content pieces are driven by one single thing — Text content.

So, when users look for the query-terms you have already mentioned in your content, then your website or webpage has a chance to appear on their searches. In the online promotion, these query-terms are simply known as keywords.

WHAT IS A KEYWORD?

A piece of SEO content, whether you want to publish it on your own website or on a third-party website, is all about keywords. If it doesn’t carry keywords, then it doesn’t qualify as SEO content. A content piece that contains specific keywords qualifies to be shown on a search engine result page or SERP when a user searches with similar keywords. This means that if you are writing a webpage or blog content, your efforts will be worthwhile only if you use the right set of keywords and repeat them in the right frequency.

But merely using any keywords in your write-up will not also make it the SEO content. To learn content writing as per SEO guidelines, you should also be knowing about all types of keywords that add value to your content and make it highly authoritative, authentic, and richer. There are many keywords and terms that a writer must know before writing the perfectly optimized content that Google certainly ranks. A writer should also be knowing how to find all these keywords manually and by using tools to come out as an independent content professional.

Google and other search engines have to maintain their credibility to stay relevant. If they don’t show up the right results against users’ searches, then they will start losing their trustworthiness. They are based on intelligent algorithms that, without a human-interference, can automatically discover whether a content piece is useful or not. Although search engines crawl every individual page of all websites, only those webpages are showed up as top results against users’ searches, which are rich, authoritative, and authentic.

When crawling every individual page of all websites, the search engines algorithms behave more like a human teacher who is checking test-exams (content on web pages) taken by several students (content creators). All students wish to get A+ Grade, but only the teacher knows who has written better and more elaborated answers to the asked questions than others. Only those students will be able to take better exams, who have learned their topics better than others. This is how they will get better grades.

So, if your content fulfills all these requirements, then the page carrying it qualifies to be ranked. This is where online courses for content writing are proved to be worthful. You not only learn content writing but also learn to write content around different formats. You will also learn to differentiate between writing a blog, article, and webpage. You will also learn to apply different formats of blog or article writing, like how-to, what/why/whose, listicle, pillar-page, and newsjacking. You will learn to research keywords of all types and choose the best ones that quickly ranks your content in search engines. A right course will also help you learn do’s and don’ts of SEO content writing.

The right content writing course will not only help you write webpages, blogs, and articles but also write high organic traffic generating whitepapers, guides, and infographics. In last, a professional course will let you also get the content writing certification that can multiply your chance to get a job as a content writer.

Are you also looking for an online content writing course? Do you also want to get skills in writing SEO-friendly content to promote your website? Do you want to advance yourself and stay one step ahead in your content writing profession? If this is the case, then you must enroll in an online content writing course right away.