What are the Hallmarks of a Reputable Digital Agency in 2020?
By: Island Media Management
Tags: Digital Agency, Marketing Agency, Digital Marketing Agency

What are the Hallmarks of a Reputable Digital Agency in 2020?

In this day and age, marketing your business comes in many shapes and forms. Digital marketing is a field that continually pushes the boundaries of what is possible; with the tools available online, such as Social Media, PPC advertising, Content Marketing, SEO, and more.

As a business owner, it can be difficult to keep track of all these tools; especially as they are constantly evolving and changing to meet the needs of digital users. This is precisely the reason why it is often better to delegate a business’s digital marketing tasks to agencies who have dedicated teams of experts and specialists who can efficiently execute and optimize these operations for your business.

With that said, how do you determine which agencies are compatible with your business? How can you distinguish which ones are reputable and will deliver results, and which ones to avoid?

In this article, we’ll be sharing some insights into the things to look out for when choosing digital marketing agencies to work within 2020.

Transparency

When looking for a partnership, a fundamental consideration is a transparency. It is also often the easiest to overlook when sorting through different agencies. There are however ways you can assess the agency’s transparency. Starting with the basic indicators: review their website and see where their base of operations are. Do they have a physical address for their office? An agency with a physical site will have much more credibility to their name, as well as accountability should you need to consult with them directly.

While you’re on the website, review their team members and leadership. A reputable agency will confidently present their team members as well as the leadership structure. Other indicators include client list, social media channels, and price lists. If the above information feels obscure, then do yourself a favor, and skip the agency.

Assess the credibility

This goes in tandem with the point above. Credibility is an important element to look into before you partner up with any agency. You can evaluate their credibility in a number of ways. For example, you can read through their previous client’s testimonials to see how well they performed and if they delivered the results within their expectations. You can also evaluate their previous projects and portfolio, and assess if their output seems genuine to you.

In 2020 especially, during a time when many businesses are hit hard by the coronavirus, how are they handling the situation? Because credibility doesn’t just refer to their professional work output, but also their integrity as a company. Are they complying with the latest health and safety standards? How are they adapting with the working conditions? Ask yourself these questions as you consider which agencies you want to partner with.

Experience in the industry of your business

Finally, another consideration for evaluating an agency to work with is to research whether or not they have experience in the industry of your business. Having experience in the industry of your business has several benefits for your business. For one, they’ll have insight on how other businesses operate and optimize their performance, which can be valuable should you need to consult with them with your own ideas.

They will also have had the opportunity to problem-solve and tackle challenges that are specific to that type of industry. A reputable agency will be able to evaluate your current position in the industry, as well as your online presence and assess your competitors to formulate an effective strategy that will help facilitate your growth.

To recap, make sure you keep in mind the points we listed above before you decide to delegate some of your business operations and partner with an agency. Also, it’s equally important to have a deep understanding of what your business needs are. Having this knowledge helps you ask the right questions to determine if their skills match the needs of your business.

Here at Island Media Management, our dedicated teams work collaboratively to deliver the results that we promise to our clients. Learn how we can help you grow your business. Consult with our team at Island Media Management today.