What is Digital Marketing & its types?
By: Aamir Majeed
Tags: SEO, Digital Marketing, Content Marketing, Email Marketing, PPC Marketing

Digital marketing is marketing through the internet, it’s the marketing of the product or services using digital technologies. Digital marketing is measurable you can quantify your results once tracking is installed on your website you’ll be able to see conversion data on your website and then you can take a step back and determine what’s working what’s not and ultimately scale your business so by now you should know the what and why of digital marketing now let’s talk about the how to understand how digital marketing works you need to first understand the different types of digital marketing. Here are 5 types of marketing

Advantages of digital marketing

Global reach

Huge return on investment.

Easy to measure

Easy to adjust

Brand development

Easy to share

Precise targeting

Segmentation

Openness

1. Search Engine Optimization (SEO)

The First one is Search engine optimization once your website is set up the next logical step is to invest in search engine optimization which is also referred to as SEO you will want to make sure that people can find your website when they’re looking for it and based on what I can find kaiju is ranking for over 1800 keywords and generating over 40 000 visitors for free from google, for example, they rank number one for the keyword super coffee in google now this one keyword gets searched over 27000 times per month in just us alone and because they have optimized their website correctly for this search term they show up first on google’s organic search results this means that they’re getting thousands of traffic for free from Google and all this is proficient ahead with Search Engine Optimization (SEO).

2. Content Marketing

The next type of digital marketing is content marketing will help you generate trust once people find your business now content marketing is about creating worth you want to provide free information that guides people closer to buying your products this can be done through blogging eBooks videos and so much more

Content Marketing is about telling your brand’s story in an entertaining, educational, and engaging manner without the hard sell. By using content marketing effectively, you can (hopefully) turn prospective customers into paying customers. How? By offering worth and being generous with your content offerings, you become a trusted authority in your area of expertise. And when your customer is ready to buy, they will turn to your products or services!

Ok, still where is content? content can be anything, from blog posts, memes, and new stories to infographics, videos podcasts, and eBooks.

3. pay-per-click or PPC advertising

PPC or Pay per click First, let me just very briefly what it is. You probably already know how search engines work and how SCO can get help your website get a better ranking, right? Well, sometimes even the best SCO strategy is just not enough. The keywords you want to optimize for could be facing some tough competition, and you’re simply unable to make it to the top results, or you can just use PPC. Even if your SCO is not strong enough, your link can appear on the search results

4. Social Media Marketing (SMM)

Social Media Marketing is the use of social media platforms to promote a brand, product, or service. It is the process of creating and sharing the content of different social media platforms. Social Media Marketing (SMM) is easily sharable marketing. social media gives the ability to quickly respond to the customer. The Social Media platforms are Facebook, Instagram, Twitter, Pinterest, etc.

5. Email marketing

Email is about making real connections with people who want to hear from you, building a relationship, and growing your business. Email Marketing is an effective way to convert leads into sales by sending personalized emails to the largest audience. With Email Marketing, you can find direct sales and leads for your business

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