50 Conversion Rate Optimization Strategies to Increases Your e- commerce Conversion Rate
By: Hupport Appointment Scheduling Software
Tags: Conversion Rate, Optimization, Optimization Strategies

Now that you have set up your own SaaS start-up, your primary goal is to hit the bull’s eye, i.e. scale up your business. And how do you think you can achieve that? By converting the visitors to your websites into customers who would like to come back again and again for purchase. Building up your brand or creating an awareness of your brand would lead to monitory profit only when you are able to sell your SaaS product. You must put a long-term strategy in place to convert the visitors into customers.

Conversion rate optimization is the recent buzzword used by digital network and internet marketing. Popularly known as CRO, it stands for a mechanism used to convert increasing percentage of visitors to loyal customers. It is measured by the ratio of the number of visitors to the people who have acted upon an activity provided by the site, within a specific set of time. Such activity includes buying the SaaS product, filling up feedback forms so on so forth. Without investing in tools to generate traffic, SaaS start-up having a focus on conversion optimization gains customer faster and is engaged in transactions having good monitory value. Split testing, A/B testing, and other methods are deployed to convert visitors to customers.

Let’s get started with the list of strategies to feature how to increase your e-commerce conversion rate.

#1 Upgrade your security system to improve credibility

It’s a hugely competitive market. You as an e-commerce start-up competing with e-commerce giants like Amazon and Walmart. Build up a system to ensure reliability. Invest in a feature that can deal with customers’ personal and payment-related information in a very secure manner. Install SSL on your website and at checkout.

#2 Let the customer experience a real-time shopping

The downside of e-commerce business is that your customer can not feel the product either by touching or smelling. 55% of your customer will study the review page before trying the product, as per a recent survey. Invest in developing review page, good clear images, and videos. Ensure the product description registers with your target customers; provide instructions to use, quantity, and price. Mention the benefits of the product and why the customer should buy it.

#3 Analyze your existing strategies for CRO

Consult with experts and find out the loopholes of existing CRO. Work on them to improve your conversion rate.

#4 Use free tool Peek User testing

It’s a free tool to check your website. Submit your website to Peek User testing platform. They will send you the feedback of their perception of your website to help you improve the interface as well as the design. A paid version is available for a superior quality analysis.

#5 Entertain free shipping initially

Traffic generation does not always guarantee conversion. Offering a free shipping will act as an incentive to the customer to purchase from your e-commerce website. If needed, you can adjust the price with your product price.

#6 Split test your product images

Casetify places their product on a background filled with plants. Instead of a white backdrop, a natural background seems to be more realistic and the product image makes for a real-time photograph.

#7 Develop your site time

Site speed is a significant factor that facilitates conversion rate. E-commerce business witnesses 1% revenue increase owing to improvement of 100 milliseconds of speed. A one-second delay, on the other hand, leads to a decrease of 7% revenue.

#8 Make a compelling offer that your customer is unable to resist

Scale-up your business by offering your customer a lucrative deal. It can be in the form of lofty discount or bundling of goods. Run some campaigns of “buy two, get one free”. Ensure, despite giving discounts, you do not run into losses.

#9 Leverage your product by building up a strong foundation and reputed brand

Ranking high on SEO, leverages your product to a great extent. Online video boosts traffic generation and conversion.

#10 A slider works better than the traditional video

A slider works better in converting customer than a long traditional video. Put up one main image on the slider featuring your product and focus on explaining your product in a gripping manner to lure your customer into buying.

#11 Drive your conversion rate by providing an informative home page

Connect with your target customers informing them about the solution you offer to their challenges in the homepage itself. Create pages for every single product of your e-commerce business.

#12 Interact with your visitors to convert them

Engage your visitors with various activities. Make this interaction a habit to increase virtual ‘footfall’. Your customer should feel comfortable interacting with your product even if they are not looking to buy it.

#13 Among installing various tools, do not forget about the quality

Installing tools to increase conversion, monitor your traffic generation will become absolutely useless if you do not focus on the quality of your product. Be consistent in upgrading your products and follow the trend.

#14 Improve your visibility

Go for showcasing all your products on the product page. Your start-up business will swell up if you stuff your product page with all products that complement one another. This is how you up sell your product without being too intrusive.

#15 Update your website interface design

Maintain a proper color scheme, a suitable backdrop while designing your website interface. Make your design consistent with your product. Have a look at SpaceX’s Online Store to understand how well the product concept gell well with the website design.

#16 Develop a sense of urgency

This works best to sell your product. Inform your customer that free shipping is available for products, only when the customer places the order within a certain date. This develops a sense of urgency. Customers will pour into avail the benefit. Set up a timer on your website to go for a countdown on products to build up the urgency.

#17 Implement B2C CRM system

The main focus of the e-commerce marketing team is to collect all data, categorize the market into a various segment, research on the insights after a brainstorming session, and work on the business model to increase conversion rate.

#18 Run re-targeting campaigns

Register all visitors who have visited your websites. There would be some customers who would abandon their carts post-purchase. They have left the site before confirming the purchase and payment. Take a note, and connect with them. This has shown a boost in sales.

#19 Fine tune your analytics — Install Shopify.com

This is a tool that will provide you with valuable insights on your customer’s behavior, how they are interacting with your product, how far they are scrolling down. Use it to upgrade your system and plug the loopholes.

#20 Focus on superior quality content to feature in SEO

Ensure your product and category is visible and accessible in search engines. With search engines targeting customers across the globe, select a URL compatible with all countries. Provide correct meta information and make sure your content is unique, free of duplicity.

#21 Optimize the top part of the website that a customer views before scrolling

Neilson says, 80% users spend most of the time on this part of the website. Make sure this part of the website contains all the relevant information to compel the customer dig deeper and go through all the other pages.

#22 Focus on customer retention by educating them

The most important factor to give a boost to your business is to bring consistency in conversion of customers and regular traffic generation. Educate your customer free of cost even if they are not buying from you. Inform them of the industry, what qualities to look for and the how a product quality is determined. These educative blogs often work as a tool to optimize conversion rate.

#23 Cross-sell product

Keep suggesting your customer about the other product that can be bought without being too pushy or annoying.

#24 Run customer–centric tests

Install GetUplift.co to understand the psyche of the customer. It is a tool completely driven by hard data. They help e-commerce business to analyze customer behavior-oriented data and work on them to upgrade scaling up your business.

#25 Make navigation easy for your customers

With growing number of product page, make sure the navigation is easier. Build up various templates and help your customer reach the landing pages in a seamless manner.

#26 Add a personal touch to your connect with the customers

Deploy tools to like Chatbots and Virtual Assistants to personalize the communication. Facilitate the customer remain engaged with your brand to enhance their experience and subsequently boost up conversion rate.

#27 Focus on prioritizing your customer

Many companies in order to achieve their business target bypasses the need of the customer. They fail to provide a solution to the challenges faced by the customer. Instead they explain in detail their product. It leads to unhappy customers. An unhappy customer is worse than an angry customer. Focus on the need and wish of your customer to extrapolate the sales figures northward.

#28 Optimize payment interface

Test merchandising as well as payment options to make your customers feel safe and secured. Optimise the mobile interface to experience a higher conversion rate. The customer feels up, close, and personal when the product is clearly visible on mobile device and payment is made easier. Half the times customers leave the site with a bitter experience with payment options. Go for Paypal, Amazon, and Apple Pay to make customers enjoy shopping.

#29 Set up bots to increase conversion rate

Go for setting up Facebook messenger bots to help convert visitors to customers.

#30 Get hold of customer data regarding behavior and purchase history

A purchase history of a customer and his/her browsing experience affect conversion rate. Get hold of customer behavior data with the help of tools, analyse them and deploy the method to increase conversion rate by following up subtly with the target customer.

#31 Get an idea what is working in favor of your website

Install a tool Bulk.ly to document and track changes you bring about to your website. Indulge in changes one at a time and check out what is working in favor of the change. Different market has different kind of orientation. Hence one has to apply the tool accordingly.

#32 Collecting e-mail address through apps

Install some tools to track and collect e-mail ids of visitors to your website. Track them at a later stage with various options to convert them to potential customers.

#33 Install Bowler Hat to understand your customer better

With increasing pressure mounting on marketing team, the latter focus on call-to-action more than they concentrate on customers needs. Trust A/B testing to improve your call-to-action and other interfaces related to your website. However, you have to make sure you can understand the customer psyche.

#34 Look at yourself from the customers standpoint

This is when you understand what changes need to be brought to the product, website design, and content. Put on informative, high quality video, educative blogs, offer steep discounts. Make sure the purchase process till payment is a seamless experience.

#35 Upgrade product description

Make your description of the product compelling. Provide a smart description of the product so as to satisfy all the queries of an educated customer. Be consistent in upgrading the description in regular intervals and address the need of the customer.

#36 Integrate a live chat plug in

Demanding customer prefer chatting with the e-commerce folks. It satisfies their query and make them feel at home. Invite visitors to chat on your website and inform them more about your brand. Guide their way to reach the landing page and press ‘buy’ button.

#37 Recapture your customers

A recent study has revealed 95% of the visitors do not convert to potential customers. The ideal marketing should be to recapture the abandoned 95% to achieve your business goals.

#38 Pamper your customer with a personalized experience

Offer your customer a personalized experience of shopping while navigating through your website. The urbanized modern age customer does not accept any generic experience. Increase your revenue with addressing the personal need of the customer. Make a fine balance between generic information and personalized approach.

#39 Adapt to voice search

Mobile interfaces is still the ‘in’ thing in e-commerce, however our study shows the current generation prefers to command or ask through voice search. Browsing preferences are low and the business start-up should be able to satisfy customers query on specific questions.

#40 Use a trust badge to convert your customers

A trust badge increases your ROI by 10%. It works as if someone is putting money in your wallet.

#41 Organise a survey to get proper feedback from your customers

Target a particular segment of your customers who are your regular buyers. Give them a feedback form and request them to fill it. Their feedback will help you understand the area of improvement.

#42 Implement Artificial Intelligence

Associate yourself with artificial intelligence using high-end mathematics and super refined algorithm. It’s a systematic tool built to analyse and act on conversion rate.

#43 Use Facebook analytics tool

It’s a refined application that filters your target customers, studies the market, and help you get your customer down the funnel. Install BlitzMetrics to carry on the activity.

#44 Presentation and aesthetics still hold good in this jet age

In the age of pre-set template and systems, customers who prefer to go ahead with aesthetically designed interface that would guide them properly till check out. No one prefers clumsy navigation throughout the website interface.Presentation, thus is one of the significant factor in converting visitors to customer.

#45 Ensure a smooth checkout

Classify your customers based on their taste and preference, purchase habit etc. Make sure your website makes for a seamless check out. Give rise to no friction during the payment time as most of the customers tend to leave getting annoyed by frictions.

#46 Allow anonymous check out

Some visitor visit your website simply to get some information and they do not have any intention to purchase any product. Allow them to check out anonymously. Respect the privacy of your customer and do not try to recapture them. It will annoy them beyond limits.

#47 Use your data-driven research wisely

You have collated your data. Apply them to suit the needs of the customer. With inboxes flooded with e-mails, a customer will pay attention to your product only when its gripping and adds some value.

#48 A/B testing alone cannot optimize customer conversion

Identify deviations from regular purchase of your customers. Study the analyses and address them in order to increase your conversion rate to optimum.

#49 Give the customer what they want

Use extensive product catalog and increase your conversion by 20%. There will be more than one product that the customer will need. Address his/her necessity instead of only providing solutions to challenges.

#50 Hotjar.com, User testing provides a great insight into your website

These tools are equipped with information about the perspective the customer has regarding your website. Using these tools, enable you to find out what things need to be changed with reference to your website to convert more visitors and optimize your conversion rate.

Focus on your product quality as well as conversion rate optimization to experience an increase in your revenue.