A brief description of iPhone 11 Pro Max:
By: Zia Ullah Khan Marwat
Tags: iPhone, Iphone Pro Max, Product Reviews, Article Writing

Apple has released a new iPhone in the past 12 years. Some of them are with massive improvements that show a clearer step than what the company or industry has done. Others have identified interior improvements without changing anything on the outside, and some look like fresh paint. While the Apple iPhone 11 Pro Mac may seem like an upgrade over the iPhone XS Max, it brings some significant changes. There is now a triple camera that lets you choose between wide-angle, ultra-wide and telephoto lenses.

Apple released the new iPhone 11 Pro Max in September 2019 with the following specifications:

SPECIFICATIONS

· Screen: Super Retina XDR 6.5 (OLED) (458ppi)

· Processor: A13 Bionic of Apple

· RAM: RAM 4GB

· Storage: 64GB / 256GB / 512GB

· Operating system: with iOS 13

· Camera: Triple rear cameras of 12MP with OIS, front-facing camera of 12MP

· Connectivity: LTE, WIFI 6, Lightning, Bluetooth 5, NFC, Ultra-Wideband and GPS

· Dimensions: 158 x 77.8 x 8.1 mm

· Weight: 226g

The phone has a bright camera, water resistance, night mode, wireless charging, good battery life, Face ID, better performance, bright screen, long-term support of software but it is hard to grip as it is heavy, no headphones adapter in the box, no headphone socket, no fingerprint scanner, super expensive, low starting storage.

Why I purchased iPhone 11 Pro Max?

Actually, many of us do have a stake in Apple, I am using IOS since a couple of years and will never go back to android, currently using iPhone 11 pro max and definitely this phone is the best device I’ve ever had, never experienced any lag or any other problem and I am very excited for the Apple iPhone 11 Pro Max. There’s nothing bad with the iPhone 11 Pro Max. Its screen is great, the gameplay is smooth, and the versatile triple-camera system and efficient, but what impressed me utmost was the life of a battery.

The influencer behind the purchase of iPhone 11 Pro Max:

It’s because they make the consumer feel like they are the better person for having the product.

I purchased Apple iPhone 11, Pro Max because it fulfils the desire to be acknowledged for it by my family and peers. The reason why the most important influencer in the purchase of iPhone 11 Pro Max were my family members, friends and colleagues as they strongly contribute to me in the choice of mobile phone. The other reason is that of peer pressure; as I bought the handset because everyone else is getting it and talking about it.

The Maslow’s Hierarchy of Needs and Apple iPhone 11 Pro Max:

Maslow’s hierarchy is a motivational theory of the psychology of need. Maslow’s needs hierarchy includes five important human needs to be full filled.

When applying Maslow’s needs hierarchy in the workplace, you must have to understand requirements and how they affect motivation. Each need builds on the latter, making the person feel more fulfilled.

The five needs are s follow:

· The Physiological

· The Safety

· Love and belongingness.

· Self-Esteem

· Self-actualization.

It is important to establish a connection between Maslow’s theory of hierarchical requirements and modern consumer motivation to use their smartphone devices. The main reasons for using our mobile devices may be self-efficacy, self-esteem, love/rights, security and physiological. Physical needs must be met first and have traditionally been important to human existence. While I don’t say that my iPhone 11 Pro Max over air and water, while the use of my mobile devices for ordering food has increased significantly.

There is a relation between smartphone use and psychological behaviours such as self-esteem, I can mention that with the purchase of iPhone 11 Pro Max satisfied my Esteem need because I have a desire to be accepted and appreciated by others who can demonstrate social behaviour as well as hobbies and aspirations. With this mobile, I appeal to esteem by positioning iPhone 11 Pro Max as a symbol of my status.

The five-stage Decision-Making Model:

The buyer’s decision-making process is a series of steps that a buyer must follow before making a final purchasing decision.

1. Need Recognition

My buying decision process has begun when I realize that I have a need for new update smartphone. I have a need to update a branded mobile that can satisfy my need for self-esteem. As most of the family member and my peers have the most updated and expensive mobiles which realized me to buy a new smartphone.

2. Information Search

So, at the next stage, I started to gather information about the new update mobile phone in the market that suits me perfectly. I knew that there are lot of smartphones to fix my need but was not sure about the smartphone is best for me. So, I spoke to my family members and friends about the possible solution, also surf the Internet looking for suitable smartphones.

3. Option Evaluation

In the next stage, the initial information search is complete, I started reflecting on what I learnt. Most efforts in buying decisions come at a time when you need to make a choice from the options available. Through the internet, it is the best way to explore about smartphone because most of the website provides the facility to compare different mobile at a time according to their specifications. I also visited the local cellphone store and speak to the sales staff for better help.

4. Purchase Decision

All the hard work was done now it’s time for the buying decision, I was ready to pull the trigger and make a purchase. I have made the decision about the best smartphone iPhone 11 Pro Max for me which I selected to purchase among all the possible option.

5. Post-Purchase Evaluation

In the post-purchase evaluation whereby, I have found that the positive experience with the iPhone 11 Pro Max and this smartphone is going to satisfy all my needs. I am very pleased with the iPhone 11 Pro Max; I will tell my friends to decide to buy an iPhone 11 Pro Max.