In the face of crisis, we will all become artists…
By: Nikki Camilleri
Tags: Business, Future Of Work, Startup, Coronavirus, Creativity

I remember the moment I finished reading what is still one of my favourite pieces of work, the same moment I truly realised my passion and desire to work with artists. As a young teen, I was reading a commencement speech by pianist and Director of the Music Division at Boston Conservatory, Karl Paulnack. He compares musicians to doctors (the profession my older sister happened to pick) and spoke about how in a similar way to doctors saving lives, music keeps people whole and able to continue with their lives. It helps comprehend with our hearts what we often can’t with our words. Whilst this played quite nicely into our sisterly squabbles, it had a much more profound impact on me.

Paulnack explained artists’ role in society and music’s sheer necessity to mankind so eloquently that I fell in love, there and then, with the idea of being able to support artists and play a part in this… and on to work in the creative industries I went…

A few years ago, I heard someone refer to my lifetime today as being in ‘peacetime’, a period name I quite liked the sound of. Thinking about that same label now, yes we can agree there is no physical war here, however, it is a label that I am not so sure I can accept as whole heartedly as I did back then, having been a few years shy of the catastrophic realisations we face today — climate change, the Covid-19 pandemic, amongst others…

This understandably prompts the mind to thoughts of our future as a society and what that may look like. Yuval Noah Harari in one of his works, ‘Homodeus’, speaks about his perceived idea of our future existence and work ecosystems. He speculates on a world full of advanced technology, so much so, that it overtakes many of our industries:

“In a world where computers replace doctors, drivers, teachers and even landlords, everyone would become an artist”

Whilst initially this may seem scary (particularly if you are a doctor, driver, teacher or landlord without much artistic acumen) the principal message is not that of people becoming redundant to algorithms and AI solutions but the immense opportunity this provides to empower people to be more creative by removing labour intensive processes. Imagine the inventions we would come up with — in business, tech as well as the traditionally considered ‘creative sectors’.

Although there is already advanced technology that, for example, can replicate and create songs in the style of Mozart, there will always be a place for the unquantifiable beauty that stems from human hearts and souls. ‘Roxanne’ by The Police would not be the same without Sting’s laugh and accidental piano knock intro- a beautiful human error.

However, this is bigger than just the arts industries, each sector in itself will become creative. Is a new working piece of software or business start-up, whilst obviously different, not equally creative in comparison to a new written story or painting?

It falls to us to use our advancements to eliminate boundaries to entry, automate labour intensive processes and give time back to the creators. If we succeed, we won’t have to look too far to find ourselves amongst artists.