fabiochiu/medium-articles huggingface dataset:
What is Clustering?
Tags: Clustering, Machine Learning, Cluster Analysis, Unsupervised Learning, Data Science

Today, we are going to cover clustering method. Clustering means group, or crowd. As the derivation of word shows, clustering methods split sample datasets into several groups. But what is difference from algorithm I introduced, such as regression or K-NN. The main difference between clustering and them is that clustering is one of unsupervised learning. In supervised learning, the answer which is compatible with each sample data is prepared, so that we can calculate the accuracy of the learning model. On the other hand, unsupervised learning has no answer data compatible with sample data. Therefore, the algorithm tries to find possible grouping(clusters) from sample datasets.

Unsupervised learning

There are some types of unsupervised learning as supervised learning had. The main unsupervised learning is below.

K-Means clustering — clustering sample data into a number (K). K parameter is crucial to this algorithm. This is totally different from K-NN method!

Hierarchical clustering — clustering data into parents and children. The result looks like hierarchical tree!

Probabilistic clustering — clustering data into clusters based on probability.

K-Means clustering

Firstly, I am going to introduce K-Means clustering. As the list above, K-Means is one of clustering method.

How K-means clustering works

In the beginning, all data are plotted into x-y plane. Then K centroids are randomly selected. Centroid refers to the centroids of cluster. After random centroids picked up, it performs iterative(repetitive) calculation to optimeze the position of each centroids.

You can image the flow in this video.(https://youtu.be/Coa5IbDfDSI)

To determine the most effective K parameter

Elbow method — using the SSE figure to find the effective k -parameter. SSE is the sum of square errors. If SSE shows big number, the model’s estimates have big difference between sample data. The reverse is also true.

In elbow method, we have to make a diagram of SSE number, then try to find the edge of line. The point before the edge is taken the best k-parameter.

Silhouette analysis — using silhouette coefficient to find the best k parameter. Silhouette coefficient means how far each cluster is positioning from each clusters. Coefficient ranges from -1 to 1. Closer to 0, cluster is close to other clusters. Hence, -1 or 1 is better for clustering model. Our aim!
What is Machine Learning?
Tags: Machine Learning, Supervised Learning, Reinforcement Learning, Unsupervised Learning, Intro To Machine Learning

Machine learning is an application of artificial intelligence (AI) that provides systems the ability to automatically learn and improve from data without being explicitly programmed.

Machine learning focuses on the development of computer programs that can access data and use it learn for themselves.

In this process, the data used is either labeled or unlabelled.

Supervised Learning uses Labelled data

Some machine learning methods

Machine learning algorithms are often categorized as supervised or unsupervised.

In shorts, the machine learning algorithm are of 4 types

1 Supervised Learning

2 Unsupervised Learning

3 Semi-Supervised Learning

4 Reinforcement Learning

Supervised machine learning algorithms can apply what has been learned in the past to new data using labeled examples to predict future events. Starting from the analysis of a known training dataset, the learning algorithm produces an inferred function to make predictions about the output values. The system is able to provide targets for any new input after sufficient training. The learning algorithm can also compare its output with the correct, intended output and find errors in order to modify the model accordingly.

eg: Linear regression, K-Nearesrt-Neighbours
A brief introduction to Unsupervised Learning
By: Vasanth Ambrose
Tags: Machine Learning, Deep Learning, Unsupervised Learning, Data Science, Mathematics Education

Now let us see the methods which come under the unsupervised learning domain.

Clustering

Photo by Nareeta Martin on Unsplash

The goal of clustering is to create groups of data points such that points in different clusters are dissimilar while points within a cluster are similar.

Clustering also has its own subcategories.

1. K-means clustering

With k-means clustering, we want to cluster our data points into k groups. A larger k creates smaller groups with more granularity, a lower k means larger groups and less granularity. It can be compared to the separate crowds of people surrounding different famous people at a party. The density of the crowd depends on the fame of that person.

2. Hierarchical clustering

Hierarchical clustering is similar to regular clustering, but it focuses on building a hierarchy of clusters. This type of clustering is used in the online shopping websites, where there are broad categories for simple navigation displayed on the homepage and as you click on it, further specific categories related to that would be displayed. This explains the more distinct cluster of items.
Supervised, Unsupervised and Reinforcement Learning
Tags: Machine Learning, Supervised Learning, Reinforcement Learning, Unsupervised Learning, Artificial Intelligence

Ever wondered how amazon suggests you various products on its website or ever noticed how Facebook and Instagram recommend your new friends which are mutual. This all happens with Machine Learning Algorithms. Let’s take a quick look at the various types of Machine Learning.

Supervised Learning

Supervised means to oversee or direct a certain activity and make sure it’s done correctly. In this type of machine learning, labeled data is used to teach the match and the machine is told explicitly that this is the input and this is exactly how the output must look. There are various algorithms that are used in supervised learning:

Linear Regression

Logistic Regression

Support Vector Machine

K nearest Neighbour

Random Forest

Why is it important?

Supervised Learning turns data into helpful insights. It helps organizations to understand and prevent certain situations which may hamper the growth of that organization while at the same time helps them to boost desired outcomes.

Unsupervised Learning

Unsupervised machine learning is a type of Machine Learning algorithm which is used to draw conclusions from a dataset consisting of input data without labeled outputs. The most common type is the clustering technique which helps to find hidden patterns or groups in the dataset. Unsupervised Learning can perform more complex problems than supervised learning. There are two categories of algorithms in unsupervised learning:

Clustering : A clustering problem is where we identify the groups or clusters based on certain properties.

: A clustering problem is where we identify the groups or clusters based on certain properties. Association: An association problem is where we identify the rules which are followed by a large portion of data

Why is it important?

It helps to determine patterns that were previously unknown.

Patterns help in categorization or finding associations.

They can identify anomalies and defects in the data.

They work on unlabeled data which makes it easier to work.

Applications

Recognize patterns to cluster data

Defects in the data collected

Identify Dependencies

Cleansing the datasets by removing unwanted features

Reinforcement Learning

Reinforcement means to establish or encourage a pattern of behavior. This type of machine learning trains the models to make a sequence of decisions to reach the ultimate goal. It uses error and trial methods to come up with the final solution to the problem. The machine is then either rewarded or penalized based on its actions performed. It entirely depends on the model/machine on how to perform the task to maximize its reward.

Why is it important?

RL models learn through a continuous process wherein they receive rewards/ penalties on every action it performs so this helps the machine/ model to tackle unforeseen situations and train accordingly.
Landing a job using Linkedin
Tags: Job Hunting, LinkedIn, Job Search, Tips And Tricks, Resume

These days i see a lot of folks posting in their profile that they are looking for job. Some people post their Resumes and some just say i’m looking in so and so role.

Update your BIO

Talk about your strong areas : what are you good at and what you have accomplished. Skill set ( if applicable) Your side projects ( that shows how passionate you are) Roles you are looking for

Networking

Reach out to folks that posted jobs ,Connect with them Send a Short message on why they should consider you . (make sure you refer to position they posted, remember they might have posted a Ton of roles) Join the groups and follow the hashtags that you are interested in

Tailor your Resume

Please note this does not mean — you are lying on your resume.

But what this means is highlighting what the Hiring manager is looking for. We wear different hats ,so focus on the ‘hat’ you wore ,that hiring manger is looking for.

example : if some one is looking for a program manager , highlight what you did in that context.

There no One Resume that Fits all

Keep your Resume short and have your resume as 1 pager(max 2).

All the best with your search.
Is Linked In any better?. Whether you're a student, professional…
By: Emmanuel Kofii Jeff
Tags: Networking, LinkedIn, Jobseek

There are benefits of setting your profile to recruiters only on job networking sites. Most recruiters often hear about job openings before the official posting has been made. Recruiters often work with a specific client base and link them to the right companies. Based on my experience, you are more likely to be contacted by recruiters from Seek than from LinkedIn. I am currently using the website seek.com to source out job opportunities. The website is user-friendly, easy to navigate, and effortless in connecting with recruiters compared to LinkedIn. Fast forward about 2/3 weeks ago, I was getting calls from many recruiters accessing my resume from Seek. However, l am yet to receive any inquiries from recruiters through LinkedIn, even though my profile is set to “Only recruiters”.

In conclusion, I figured that the user base at Seek is more diverse (unemployed and employed) in terms of people looking for different types of employment. Those employment opportunities vary from temporary, part-time and full-time employment. In contrast, the user base at LinkedIn are individual who are already employed, and the platform is usually used to connect with people/peers with a common interest, gather recommendations, discover new opportunities, strengthen and extend their networks. It also, allows the users to be “counted” by potential employers who would offer them a job that is on par or higher than what they have.

Some key facts on LinkedIn and Seek:

· LinkedIn is Australia’s premier B2B Social Media platform. With,

· Visitors spending an average of 10 min 42 secs and view 8.52 pages per day on LinkedIn. Whiles, on the other hand,

· Visitors spend 8 min 4 sec and view 8.27 pages per day on Seek (December 2020).

Source Social Media Statistics for Australia (Updated December 2020) — Genroe

To wrap this up, I personally do not see the need to choose LinkedIn over Seek to search for employment. To benefit from LinkedIn profile, you need to have a strong connected network. However, it is still beneficial to have a professional LinkedIn profile, as well as Seek profile. Having both platforms increases your chances of gaining the employment you desire.
How to Cancel LinkedIn Premium Account?
By: Edward Lewis
Tags: LinkedIn

LinkedIn is used by several people across the globe. LinkedIn Premium subscription offers a number of perks. But you may want to switch back to the basic version as the chances of premium accounts getting exploited by cybercriminals are much more. Whatever the reason may be, here is how you can cancel your LinkedIn premium account subscription.

Cancel Premium Membership

If you want to cancel the premium membership of the LinkedIn account, you need to follow the steps given below.

First, you have to visit the LinkedIn website on your desktop.

After that, you should input your username and password to log in to your LinkedIn account.

Then you have to click on the “Me” section.

Thereafter, click on Settings and Privacy section.

Later, you have to click on the “Account” tab.

Now, you should click on “Subscriptions.”

After that, you have to click on “Manage Premium Account” option, which is located on the lower side of the screen.

Then you should click on “Cancel subscription” beneath the “Account Type” section.

Now, you should choose the reason for canceling Premium account.

I upgraded for a one-time use/project only

I didn’t use the Premium account features

Price is too high

The features didn’t work as expected

Other

Then depending on your reason, you can input a clarification.

Thereafter click on Continue.

Now, you should click on “Cancel my subscription,” which is located on the lower side of the screen.

After that, you have to click on “Go to my homepage.”

Then, you will be capable of removing your LinkedIn premium account.

Cancel from your Premium account from Apple Subscription

You can cancel LinkedIn Premium from Apple subscription. Here are the instructions given below.

Get started by launch Settings app on your iPhone. It’s a gear-shaped icon.

After that, you have to move down and tap on “iTunes and App Store in Settings section.

You should tap on your Apple ID.

Then you should input your email ID and password to log in to your Apple account.

Thereafter, you have to tap on “View Apple ID” from the popup menu.

Later, you have to enter your Apple ID password.

If you are using Touch ID, then you can touch and scan your finger here.

Then, you should tap on “Subscription.”

After that, you should tap on the LinkedIn Premium subscription.

Later, you should tap on “Cancel Subscription.”

When the prompt comes, tap on Confirm.

Edward Lewis is a Microsoft Office expert and has been working in the technical industry since 2005. As a technical expert, Jason has written technical, manuals blogs, white papers, and reviews for many websites such as office.com/setup.

Source : How to Cancel LinkedIn Premium Account
Individuals
Tags: LinkedIn

All the things from your self, your company to your products and services will be branded in your profile. Many individuals these days are already into online resume writing that’s the reason they do create a LinkedIn profile. Your LinkedIn profile means that you can show the completely different areas of your business after quality l profile which lead prospects to the suitable webpage to get even more data.

We help the co-creation of cloud based mostly digital healthcare ecosystems, platforms and cellular apps underpinned by a strong social ethic of including important worth to the top consumer. The Report Titled ‘World and Chinese language Vitamin H Market, 2016–2021 Industry Analysis Report’ is a efficient and complete research on the Present state of the global Vitamin H Market with a concentrate on the Chinese language business.

Melbourne, Australia and from Denmark (reported by Shuval et al. 1985) that cattle grazing on fields freshly irrigated with uncooked wastewater, or drinking from raw wastewater canals or ponds, can grow to be closely contaminated with the illness (cysticerosis). However, not all individuals may create a great LinkedIn profile. Our platform allows stakeholders to maximise the return from their present funding in IT Assets and Infrastructure to deliver at speed, cost effective connected digitals providers to support entire populations — designed around their specific needs.

Creating safe Healthcare Domains that connect together huge arrays of information point entries, to then allow Large Data evaluation to deliver service provision options at lowered value. Continuously obtainable in lifting capacities as much as 10000kg the beam clamp affords a light-weight, straightforward to install lifting level from which to droop your chosen lifting system. Reason #3: The aim of LinkedIn profile is to get people to attach with you so to funnel them back to your website.

Adjustments in legal guidelines, in society directed at increasing rights of ladies, people with disabilities, individuals with different sexual orientation, of different racial teams can provoke hate crimes of those individuals who do not agree with this equality. Lastly, to evaluate environmental valuation techniques for analyzing impacts of wastewater uses. The first one contains individuals, who beneath the affect of thrill, burst of anger, hatred, are capable of committing hate crimes.
Artificial Neural Networks are Improving Marketing Strategies
By: Tamim Dalwai
Tags: LinkedIn, Microsoft, Marketing, Neural Networks, AI

ANNs are used across industries — in medicine, engineering, finance, and others. They are also transforming the available set of marketing technology resources, giving marketers new, more efficient and more dynamic tools for:

The most widely used application of artificial neural networks is in the field of predictive analytics. In this case, the neural networks can help marketers make predictions about the outcome of a campaign by recognizing the trends from previous marketing campaigns. While neural networks have been around for decades, it is the more recent emergence of Big Data that has made this technology incredibly useful for marketing.

With a virtual sea of data to input into a neural network, it’s now possible to achieve sophisticated, accurate predictions that can help CMOs make smarter decisions about what actions to take and what channels to allocate more resources to.

Likewise with market segmentation, sales forecasting and content creation and distribution, the neural networks, fed with enough data, are able to provide more precise insights and predictions, helping marketing decision makers better gauge expectations. This technology is also allowing for a more dynamic level of automation, which isn’t only evolving the marketing workflow but is creating an even more seamless experience for the consumer.
When ecosystems collide: How RecruitmentTech is catching up with Edtech
By: Chris Fellingham
Tags: LinkedIn, Articles, Recruitment, Edtech, Education

This month both Udacity and 2U made efforts to increase their career offering. Udacity have partnered with glide.ai, an AI based recruitment platform which allows white-labelling of their product. This platform will enable employers and job seekers to match with some AI -assistance to optimise the matching. Meanwhile 2U have partnered with Linkedin to offer 2U students access to Linkedin’s Premium Career service.

Frequently discussed on this blog is the Education value chain and in particular, the argument that since most Education (at least for MOOCs) is career driven then Edtech businesses that can serve the entire goal i.e. from the education to the job itself, such as Bootcamps, will have a stronger value proposition than those only able to offer part of the value chain e.g. a MOOC (with caveats around price and convenience). Both Udacity and 2U have come made efforts to go beyond just offering the educational aspect.

2U’s is the simpler. 2U differs from MOOC platforms in the sense the course provider and the learner have a stronger relationship with each other than with the platform (in effect, the customer is the university and the learner is the user). 2U have recently been building out their value proposition to the learner, including a deal with WeWork and their latest move is to add in LinkedIn’s premium career service. If that can nudge up the employment stats of the degree courses it’ll make their University clients happier as well as their users.

Udacity haven’t just woken up to this proposition either and have been continuously experimenting with careers fares, Udacity Connect etc. Their latest iteration is different because they’ve partnered with a third party, glide.ai to provide the service rather than build it in-house. That’s important because it reflects that RecruitmentTech, which started after Edtech, is now catching up and becoming a key and integrated part of the ecosystem.

The strategic overlap is obvious and a question for players in this space will be around partnership or acquisition, those who remain on their narrow offering without augmenting it will have a weaker value proposition vis a vis those who partner or acquire.
An employee of a renowned company was fired because he voiced against sexual harassment posted on LinkedIn
By: Research Mind
Tags: LinkedIn, Covid 19, Social Media, Sad, Sexual Assault

An employee of a renowned company was fired because he voiced against sexual harassment posted on LinkedIn Research Mind Jul 1, 2020·2 min read

Sexual harassment is a punishable crime and corporates have to implement POSH to curb any such practices. But, an incident came in light were a female became the victim of sexual harassment and her voice was silenced by enticing her with full time employment.

Sunil Goyat an employee ofDelhivery company got fired after 5 years and 5 months because he raised voice against the culprits who were the seniors. He complained to the CEO of the company and to the POSH, but all his efforts went in vain.

WhenGoyat came to know about the sexuall harassment of his fellow female colleague, he filed a complaint to the POSH committee (POLICY FOR PREVENTION OF SEXUAL HARASSMENT) as well as to the CEO of the Delhivery company. He has given out the names of two people Rakesh Kumar Singh and VivekKaushik who were from the senior department.

After he wrote to the CEO of the company the POSH committee said to him “why has he complained to the CEO when they were looking after the case”? But instead, no legal actions were taken also everyone was trying hard to not let the case outside.

The girls who were sexually harassed when went to the senior manager to complain about the matter, he offered her a proposal to make her position permanent but in return, she will have to keep this all to herself. Instead, she resigned to safeguard herself.
How to feature your GitHub repositories on LinkedIn
By: Leah Pope
Tags: Portfolio, LinkedIn, Github, Linkedin Profile, Github Repositories

Bonus Step) Learn from my mistake!

When I originally featured my projects on my LinkedIn profile, I had neglected to set the social media preview images on GitHub beforehand. The result? My GitHub profile avatar was shown for every…single…project. How repetitive, boring, and non-informative!

Of course, I wanted to fix this ASAP, so I rushed back to my GitHub and added social media preview images. I checked my LinkedIn profile, and…nothing! I refreshed the webpage and saw…the same old boring avatar instead of my thoughtfully chosen image that perfectly represented my work.

Over It Ugh GIF By BBC

Thankfully, there was a quick fix (thanks, Google)! I needed to clear the image cache on LinkedIn.

I went to the LinkedIn Post Inspector, entered the URL of my repository, and clicked Inspect. This cleared the image cache, and my snazzy new image was displayed on my profile!

And now you know an easy way to feature your GitHub repos on your LinkedIn profile! Please share if you’ve found this useful, and feel free to let me know if this has helped you.
Referrals on LinkedIn Profile
By: Chitesh Nanda
Tags: LinkedIn, Human Resources, The Sparks Foundation, Reference, Intership

Step 1 — Find the Right People:

Find the people who you worked for or know you better professionally.

Prefer people who are working in the same domain.

You can ask your manager to write a reference for you.

Step 2 — Prepare and Send Your Message:

Do’s-

Send a message to the point.

Keep your message short and Concise.

Mention your experience with the person and the company.

Create a proper message template.

Don’ts-

Don’t write irrelevant or hard to read content.

Don’t write one-liners like “Can you refer Me on LinkedIn”.

Don’t put casual Language or icons in your message. Keep it formal.

Step 3 — Follow-ups:

After sending your message, wait for 2–3 days.

If your referee gets busy or couldn’t respond, then send a reminder message.

Don’t Send more than 3 follow up messages.

If it doesn’t work, find another person for a referral.

Sample message asking for reference:

Hi, “referee name”,

I hope you are doing well, I want you to write me a recommendation on my LinkedIn profile. It was great working with you and I have learned a lot from you. This recommendation will help me in my future.

Thank you

“Your name”

(Attach your LinkedIn profile recommendation link)

Hope this helps you to get the reference you want. make sure to send a big thank you note to your referee because they have spent their precision time on you. All the best!
Day 1
Tags: LinkedIn, Tips, Programming, Swe, Education

As part of my journey into self teaching software engineering, I’m reading 10 pages a weekday of The Pragmatic Programmer to learn how to develop like a more professional developer. For every 10 pages out of 500, I’ll be posting a small extract here so others can learn with me.

Yesterday’s pages were just the title and contents, so think of it as day 0 and enjoy the extract for today:

“Programming is about trying to make the future less painful. It’s about making things easier for our teammates. It’s about getting things wrong and being able to bounce back. It’s about forming good habits. It’s about understanding your toolset. Coding is just part of the world of being a programmer, and this book explores that world.”

Starting a module in engineering this week for Systems and Software Principles should be a good foundation for making development more future-proof and less painful to fix. And after all, forming good habits is never a bad thing.

That concludes day 1. See you tomorrow!

#PathToSWE
Quality of Life Updates, 18 March 2019
By: Brandon Wu
Tags: LinkedIn, Personal Crm, CRM, Social Crm, Networking

We made a list of smaller improvements and bug fixes last week. Some are tweaks to how tags work in the extension and dashboard to accommodate how you might use the new tag suggestions feature, others are bug fixes and a long overdue domain tweak to password reset.

See the list of quality of life updates below:

Password Reset: password reset page now uses markd.co domain

Password Reset: after a password is reset, the user is re-directed to the login page

Password Reset: fixed a bug that prevents the system from recognising certain email addresses

List: when a new list is created while marks are selected, the selected marks are added to the new list without having to click on the Add button

List: list now prevents accidental new lists being created with empty list names

Tag: pressing the Enter key when a suggested tag is highlighted with the arrow key will now add the suggested tag instead of what’s typed in the tag field

Tag: the last tag that’s typed in the tag field is automatically saved without the user having to press the Enter key when they click away from or tap out of the tag field

Page: page title now updates when navigating between pages to show the current title

Back button: back button should now return you to the marks page if you enter a mark page via the extension

As always, please feel free to leave your feedback and comments below so we can make Markd a personal CRM tool that works best for you!
Patriots Super Bowl Win And Entrepreneurship
By: James Philip
Tags: Entrepreneurship, LinkedIn, Random Insights, James Philip, Sports

The 2017 Super Bowl is the best example I can give anyone at the moment of what it is like to be an entrepreneur. On LinkedIn you see an endless series of graphics showing the ups and downs of success, usually a comic, but for those at the helm it is never funny (I included a similar graphic for the hell of it.)

What you watched last night was a team and quarterback with a knot in their stomachs for most of the game. In fact, it wasn’t even a game for a long time, it was a blowout. Tom Brady had to be thinking to himself: “Is this really how it is going down right now?” After getting stomped on for most of the game, the tides changed and well, you know the ending. Nearly every entrepreneur knows this feeling.

Everyone that has been in the startup game has felt this once, if not 10 times. You’re on the edge of failing, your company is about to go out of business, you’re down to a couple of weeks of working capital, you’re hoping that a new funding round closes in time, and that a customer actually pays somewhere close to the NET 120 terms they had to have to become your customer, just so you can make payroll.

From FedEx during their startup days to the bakery down the street, most entrepreneurs know this feeling. The game last night should tell you exactly how you need to think about today. That even when you’re getting your ass beat, you should keep grinding and find a way to win. Many small businesses fail because they get sucked into their own self-pity. They keep asking themselves “Why did this happen to me” instead of fighting to see another day.

Feeling sorry for yourself may land you a couple of “keep your head up” tweets, but self-pity will never lead you to victory. Perseverance is king in 2017. Bad things will happen even during good times, and even worse things will happen during bad times. Keep grinding, keep hustling, never give up, and don’t become someone’s “told you so.”
Linkedin OSINT
Tags: Hacking, LinkedIn, Osint, Penetration Testing, Cybersecurity

Company Employees

A lot of professionals and companies in America and other countries use Linkedin. It is possible to gather a list of employees, job titles, emails, and locations just by viewing a companies employee page. This information can then be when sending phishing emails.

Once you find a company you just have to hit the “See all XXX employees on Linkedin” button.

You should be aware that in order to see other people profiles you generally have to have at least on mutual friend, so if your friend list is small your results will be small. Another catch is that you can only view 100 pages of results, so it will be impossible to view all 173,228 employees with one account. If you want to by pass these limitations you will need lots of accounts that have big friend lists.

As you can see we get the employees first name, last name, job title, and location. All this is great stuff but we need their email as well so we can launch phishing campaigns.

Most companies use a standard email format such as firstname.lastname@company.com . You can try to find out their email format your self or you can use the following query to provide you with their email format.

https://hunter.io/search/google.com

Looks like they have the email format of <firstName><lastName><@comapny.com>. All you have to do is use take the first and last name from the users linkedin profile and you should be able to create their associated work email.

I should probably say that Linkedin prohibits scrapping of their site. That being said the only way to generate a good list is to create a web scrapper and automate the whole process. After that you should have a good list of phishing targets.
Solving 5 common Social Media Marketing challenges.
By: Kerry. Wachira
Tags: LinkedIn, Customer Service, Facebook Marketing, Social Media, Digital Marketing

Connect to humanise your brand & build real relationships

How to fix this; be helpful, ask questions, offer to help with the problem or offer insights.

Drop in organic reach and look for a method that works to reach your target audience.

How to fix this. Use target ads that highly resonate with audience using paid social media ads

Consistency on good content that is original and creative can be a challenge to overcome for a social media marketer.

How to fix this. Have days where you showcase behind the scenes video clips or a chance to interview a happy customer.

Posting too much content on social media for brands makes you struggle to show value to your audience or users.

How to fix this; posting great content and not more content.

There has never been a better time to create visual content for your brand and it’s more likely to be shared 40x more on social media.

How to fix this: create native videos and avoid using overused free stock features. If possible pay for online stock photos.

Digital Marketer, Kerry, is on a mission to help entrepreneurs and (small) businesses grow.
3 tools that will improve your professional life
By: Anja Ferk
Tags: LinkedIn, Improvement, Work, Project Management

3 tools that will improve your professional life

in the workplace, we want to be efficient. We want to contribute as much value as possible. And in the era of technology, we can use the tools and applications to do our easier and more efficient.

Those are 3 tools, I am using and you may want to check out as well:

Microsoft Office Planner

I searched for a long time to find a tool, that will allow me to follow up on all the tasks I need to dom, and at the same time give me the flexibility of having agile approach toward them. It was important for me to find a tool that enables me to collaborate well with others. And also take occasional notes. Basically do Project Management in an easy and clear way.

I checked out Asana, Trello, My Plan, and many others and at the end found Planner in the Office Suite to best address my needs and wants.

I am using it now for almost a year, and can not be more satisfied.

You can check it out here.

LinkedIn

Not the most typical tool you think off, I will agree. But in terms of getting up to industry standards, getting the news on what is happening in your professional field and even finding out the courses for your development, LinkedIn has it all.

Make sure you follow relevant people, and you are already halfway in always having relevant information on the reach of your tips, that will make you develop and show as the expert you are.

Those are 3 people I think you should check out: Read more here.

Canva

A free platform, where you can get photos and easily create your visuals for your social media. Tons of templates and easiness of use, make this tool my go-to choice when I need design or visuals.

You can also design the presentations or videos. Or use the page to find perfect photos to support your content.

You can check it out here.
How your next boss will find, copy, then hire you from LinkedIn
By: Courtney Kirschbaum
Tags: Job Hunting, LinkedIn, Jobs, Career Advice, Careers

If someone went to your LinkedIn profile right now what would their reaction be?

If you’re profile makes people work even the teeny-tiniest bit, forget it. Even a starving recruiter will say, “Screw this.”

Get it right and yours will be a crockpot full of pigs in a blanket to a carb addict who’s just finished a five-day fast.

Here’s are some decent and actually proven ways to get people jonesing for you. (Don’t know what that means: here.)

Most LinkedIn profiles are flat, boring, sage replica’s and communicating nothing. Those that dare to show themselves get the chance to see how this platform can really work.

These 5 steps will make that happen for you

And there’s a chance to get more resources at the end of this artice, so stay on the ride.

Warning: be prepared for people to copy your profile. That’s fine, imitation is the sincerest form of flattery they say.

1. Feed them pictures

A custom masthead photo makes a big difference to anyone looking at your profile, period. Would you have clicked this article without a picture?

You want it to be high resolution and professional. No exceptions.
Why LinkedIn For Network Marketing Is Best
By: Terry Jay Gremaux
Tags: LinkedIn, Network Marketing, Linkedin Marketing, Linkedin Marketing Review, MLM

LinkedIn For Network Marketing Can Set You Free

Wow! This picture says it all. As I sit here in southern Mexico thinking about my network marketing team moving forward, another amazing member joined my team today.

See, the best is well, the best. This lion represents this little girls best friend. LinkedIn is my lion & I hope to lay that out for you in todays article. Enjoy your time & please comment below!

The Best Network Marketers Come From LinkedIn

It’s truly the best mode of recruiting that I’ve ever seen. I have a team of a lot & the 5 producers on my team have came from LinkedIn.

I don’t care where you do your recruiting but for me it’s gonna be LinkedIn. It just simply makes sense. Business minded people that want to do business with you hang out on LinkedIn. It’s one of the best platforms on the planet.

My honest truth is, if you’re not using LinkedIn for network marketing, why? It’s silly that you’re not.

This blog post — https://thelivenetworker.com/linkedin-recruiter/

Shares with you the insides of WHY LINKEDIN FOR NETWORK MARKETING. Enjoy the amazing people that come from LinkedIn. You deserve it!

Terry Jay Gremaux — +1.406.366.9280

Https://TheLiveNetworker.Com/Blog
LinkedIn Marketing Professional Guideline With Marketing Tips
Tags: LinkedIn, Linkedin Marketing, Linkedin Profile, Social Media

LinkedIn Marketing Professional Guideline With Marketing Tips : LinkedIn are often a robust tool for people and corporations trying to form new connections, generate leads, and build their complete. additionally to being an excellent thanks to recruit new talent, LinkedIn selling could be a probably prime selling tool to use for B2B businesses. It systematically proves to be the platform of selection for selling product launches and lead generation.

Linkedin Page

A comprehensive LinkedIn selling strategy needs current management, monitoring, analysis, and changes.

Here, we’ve listed down a group of necessary tips to assist you get the foremost out of your LinkedIn selling strategy −

Create a dynamic company page for your complete

To create a business presence on LinkedIn and gain access to further options that enhance your visibility, you want to build a LinkedIn company page. contemplate this page associate extension of your web site and fill out the whole profile, as well as product and services. Invite your workers and customers to follow the page.

Be associate authority in your trade

You need to set up out what form of content you’ll be able to offer that may have decision-makers thinking doubly regarding the approaches they are taking. deem the discussions you’ll be able to produce that cause you to stand out as a plan leader. additionally verify whether or not the content has relevancy and for whom, and whether or not the content evokes prospects to require to require action.

Engage within the community

It’s not regarding what number connections you create or followers you have got on LinkedIn and different social media platforms. It’s regarding what number individuals you reach and interact with. the most effective thanks to have interaction in social media is to make a community.

In LinkedIn, you’ll be able to produce actual teams that you just manage. contemplate taking a full of life role and making a bunch within the trade that you just square measure active in. Or, merely be part of associate existing cluster and share the relevant content. Either way, you’ll be making new contacts and taking part in worthy conversations with trade leaders in your field.

continue this article
UX Case Study: Linking Resumes on LinkedIn
By: Regina Nutekpor
Tags: LinkedIn, University Of Virginia, UX Design, UX, Resume

Interviews

T he first step after creating a problem statement was interviewing and collecting data. With that in mind, my two colleagues and I chose to approach the interview by posing directed questions to students we interviewed. A list of 11 questions was created, ranging from general to specific:

How long have you used LinkedIn for? What made you want to use LinkedIn? How do you use LinkedIn for your professional and career purposes? How useful do you find it? Do you have any difficulties with it? Has it made the job searching process easier? Has it made the process faster? Do you have your resume uploaded? Is your resume different from the information on your account? How were you able to transport the information on your resume into the sections provided by LinkedIn? Do you often have problems with transferring your information from your resume to your LinkedIn account?

We each then separately interviewed our peers who were within the age range of 18 to 23 with these question, then came together to compare our findings. From these interviews, we were able to conclude that although LinkedIn is a useful platform for gaining valuable connections, that first step of placing information from a resume into sections provided by the site was oftentimes frustrating to users. In comparison to one professional above the age of 30, who explained the eventually ease of LinkedIn after many years of using it:

“Although it was at first difficult to navigate, after so many years of showing others in the industry how to use it, it gets easier.”

Overall the student interviews conducted provided more data for the study because students were our primary focus. From this data collected from my colleagues and I, I was able to conclude that although students felt LinkedIn was a great tool, the site needed more efficiency, especially with LinkedIn ability to transport data from a resume onto specified sections of the site, without the inefficiency of copying and pasting from one window to another. One student explained the process as:

“Yes, [When asked if they had any difficulties with LinkedIn] with the first step of creating an account, that was difficult because of how you have to go through step-by-step of placing and copying each section (from their resume) into a section of LinkedIn, and doing that over again. It gets a little frustrating, if you copied and pasted it and it doesn’t look the same as your resume.”

At the end of the interviews, we were able to gauge the problem areas of LinkedIn and continue with our case study.
MLM Recruiting Tricks: 36 Distributers In 35 Days From LinkedIn
By: Terry Jay Gremaux
Tags: LinkedIn, Mlm Business, Network Marketing, Recruiting, MLM

MLM Recruiting — How I Recruited 36 Distributers In 35 Days

It’s true. My story isn’t unique, I don’t think. A lot of people have recruited 1 person a day for awhile.

The uniqueness of my story, I do believe is that I used to pace my basement floor memorizing scripts & make 1 phone call every 15 minutes. I would hang up on people if they went outside of the script. This is no joke. How on earth can I make this stuff up?

Wanna Recruit Become An MLM Recruiting Machine?

First off, I wrote a full blog post on this subject. I suggest you go take a peek at it soon.

https://thelivenetworker.com/mlm-recruiting-how-i-sponsored-36-reps-in-35-days/

Let’s get a couple things clear. To recruit 36 people in 35 days, you have to go fast. You have to understand to NEVER have expectations that someone will join.

You must have an ability to generate or find people to talk to about your network marketing company. You must completely EXHAUST your warm market.

This is what I did. I’m going to take you through a few steps that you can do to ensure you become that mlm recruiting machine that you want to be.

MLM Recruiting: Facebook & Your Warm Market

As fast as you can, you must reach out to every contact you know. Thinking about it takes too much time. Stop the non-sense.

Call, if you have their phone number, every single person you know. If they are in your phone either delete them or call to introduce. You don’t think about it, you just do. You just go.

As soon as your phone contacts are gone, you go through every Facebook contact you have. Simply go through every Facebook contact you have. If you do these things above (that nobody does), recruiting 35 or 36 people will be no problem to you.

If you don’t know what to say in your mlm recruiting calls or would like to know more. This blog post from TheLiveNetworker.Com explains what & how to close more sales!

https://thelivenetworker.com/linkedin-for-network-marketing/

The Tripping Part Of Recruiting

You may see yourself to be able to do the above & you’d be 100% correct! You can do the above. But I want to talk about the inevitable!

Managing your emotions & expectations of people joining you is most critical.

It takes you more time to think about it than it does to actually do it. Just do it y’all. Just make the calls. Just send the messages. Go fast. Stop thinking.

If you want to create your dream life — https://thelivenetworker.com/get-started-now/

See y’all tomorrow,

Terry Jay Gremaux — +1.406.366.9280
The danger of random LinkedIn connections
By: David G
Tags: LinkedIn, Social Media, Phising, Cybersecurity, Threat Intelligence

The danger of random LinkedIn connections

I have 6 LinkedIn accounts.

Amy, VP of investment banking for a leading bank. 1874 connections working in financial services.

Another, Kim, working as an engineer for a top-tier technology company. 973 connections. And counting.

And the most fruitful, Sarah, Lucy and Louise. All IT recruiters. 2983 connections between them.

Oh, and of course my own LinkedIn account (with far fewer connections).

Maybe you’ve connected with one?

You squint at the obscure 100 x 100 pixel profile photo to see if you recognise them when the connection request comes in.

Did I meet them at a conference? You ask yourself.

Were they on that team I worked with once at my last company?

They look reputable. How much harm can adding them do?

Accept.

The beauty of LinkedIn (or flaw, depending on who you are) is that there is no verification. Of anything.

I can create an account, add a few past positions at any company and start connecting with people

Manager, director, VP, whoever.

You can go even deeper.

I know red teams that maintain accounts for real people who don’t have a social media presence. Those in the military often don’t. Law enforcement officers too.

Of course, scratch the surface and the truth quickly unravels. But who performs background checks on connection requests.

I thought the hardest part would be adding connections to new accounts, especially when getting started with a no other connections.

Nope. Most people simply click “Accept”.

You’ll notice all my fictitious accounts are female. There’s a reason for this. I’ve found men are much more likely to add women, than vice-versa.

Now you’re thinking; why does it all matter?

Well, I now have a platform to get in front of you.

Maybe I’ll phish you via LinkedIn messaging.

In many cases, I’ll also have access to more of your personal info. Email and phone are pretty common pieces of information people share (often unknowingly) with their connections.

Or maybe I’ll be one step closer to one of your connections that I’m targeting. Our mutual connection adds an additional level of credibility to my campaign.

Look through your existing connections. How many do you actually know?

Next time you think of hitting “accept”, ask yourself; would I share my phone number with this person?

If the answers “no”, I would ignore it.

Or at least scratch the surface of their online footprint.

ThreatPipes Modules relevant to this post

Social Networks: Identify presence on social media networks such as LinkedIn, Twitter and others.

Social Media Profiles: Identify the social media profiles for human names identified.

FullContact: Gather domain and e-mail information from fullcontact.com.

Gravatar: Retrieve user information from Gravatar API.

Accounts: Look for possible associated accounts on nearly 200 websites like Ebay, Slashdot, reddit, etc.

Here are 100’s more…

David Greenwood, ThreatPipes Team