Personal Branding, what it is and isn’t!
By: Achnet Achievers Network
Tags: Personal Branding, Branding, Coaching, Online Marketing, Reputation Management

The idea of “personal branding” is unusual to most people. But in this online era, where things, both good and bad, last forever on the internet, personal branding can be considered more important than ever. As technology continues to dominate our lives, personal branding is “the business of people,” inclusive of perceptions and proven career leverage.

So What is Personal Brand all about?

Whether you know it or not, you have a personal brand. When you Google your name, the search results that pops up, these are the first impression anyone will have of you. The question is do you want to allow your online reputation to take on a life of its own or control the narrative?

Creating a personal brand online is all about continually crafting and curating your digital presence and most importantly keeping it real. Your honesty, transparency and authenticity are what will differentiate you from your competition. A personal brand is a unique combination of skills and experiences that make you who you are. It is how you present yourself to the world. Effective personal branding will differentiate you from the competition and allow you to build trust with prospective clients and employers.

What Personal Branding is Not

Personal branding isn’t about being active on every social media platform. It’s about balancing your social media presence by updating relevant things from your professional and personal life. That way others will see you as an established professional but also get a sneak peek into your personal life.

Personal branding isn’t about being famous, although it sounds funny we have always had concerns raised about an individual not having enough followers or the fact that they cannot write blogs to create that kind of following, it isn’t that way, all you need to know is who needs to hear you speak or deliver messages to and choosing the most suitable medium and focus your efforts on the same.

Personal branding isn’t necessarily a fabrication, many people feel the need to but personal branding is not a spin on reality it is contrarily very nearer to the truth, authentic and organic details will help you build your brand.

Personal branding is the direction that new wave of branding is headed towards and there are various ways a platform such as ours can be of help, it is not about intensively heading towards success and acting accordingly, we believe that there is more to it and that personal branding is a journey that is best taken with people who are equipped with tools to make it easier, it is not a destination.

Achiever Network is an online platform created for individuals, businesses and coaches to collaborate and make beneficial contributions towards each other by simply being a member of the platform. One of the many features that the platform offers is PERSONAL BRANDING, which helps the stakeholders carve a niche for themselves and structure a launch pad towards success.

You never get a second chance to make a first impression — make it one that will set you apart, build trust and reflect who you are