How to Write a Brand Managers Resume
By: Pragati Mehra
Tags: Tips, Brands, Resume, Branding, Brand Strategy

Brands rely largely on brand managers to convey their story to the target audience. With the brand’s image in hand, employers are looking for brand managers with a stellar resume that features a track record of successes in branding.

Everything that goes into creating a perfect resume can take hours, even days. You may want to tailor it to fit a specific job description. Or maybe you’re having a hard time deciding what job experiences to include. When you’re applying for jobs as a brand manager, one thing that can ruin your chances no matter how qualified you are is a poorly written resume.

This fact is true in every industry, so follow these tips to ensure your resume does nothing but help you in your job search.

No matter what, you want to make sure the resume captures exactly what you can bring to the table, so let’s hop to it.

1. CONTACT INFORMATION

The first thing we’ll mark off the list is contact information.

Your Name: The first thing to focus on is making sure you get your name on the resume in a larger font than the rest of the resume. With only a few seconds to really impress, you want to make sure the employer knows your name.

Address: If you’re applying to a local area, it’s a good idea to put your complete address here. Or at the very least the state you reside in. However, if you’re applying out-of-state, you may want to leave out your home address.

Social Media: Living in the day-and-age that we do now, it is good to include it in your resume. If you’re going to include your LinkedIn profile, which is highly recommended by the way, you’ll want to update the profile so it has relevant information.

2. OBJECTIVE

The key to this section is keeping it short and sweet while summarizing the resume. You know your professional summary is on point if you can answer these questions:

Why should this employer hire you?

How does this particular position align with your professional goals?

What specific skills or experience make you the perfect fit for the job?

3. SKILLS

This is where you should refer to the job profile of a Brand Manager. While you only want to include skills you actually have, you should tailor your resume to the job description of a brand manager by looking at what skills they’re looking for and including those on your resume.

When you’re writing your skills section, you should keep this in mind:

Include 5–7 skills

List hard skills; soft skills are often hard to test

Highlight your most impressive skills or achievements first

Remember: stay truthful about the skills you mention in your resume. But don’t be afraid to use that job description to your advantage.

4. EXPERIENCE

It can get a little tricky when it comes deciding what to include in your experience section. A lot of factors need to be taken into consideration from the amount of experience you have to the job profile you’re applying for. When you’re applying for the job of a brand manager you want to keep in mind that any experience you list should be relevant to that position.

When you’re writing about your roles and responsibilities in each position, you’ll really want to keep each experience detail-oriented. If you can, include numbers to show how great you were in that position.

5. EDUCATION

While this section may not be the largest section on your resume, it is an important one. Many employers will spend time looking over this specific section, so you’ll want to make sure you have it filled out accurately.

Highlight certain points in your education section, including:

Date of Graduation

Graduate Degree

Any Work-related Education Certificates

Name of the School

GPA (if remarkable)

Every employee is going to look for something different when it comes to your education section. So it’s important to highlight what you think they’ll be looking for. Ensure that you thoroughly read through the education requirements listed on the job description. It should include exactly what they’re looking for. There are some things you need to keep in mind while writing your education section.

If you graduated within the last 5 years, make sure your education section is either in line with or above your experience section.

If it’s been longer than 5 years since you graduated, then it’s okay to move your education section down below your professional experience. You really want ensure that the focus is on your experience at this point.

If you have multiple advanced degrees, such as Master’s, rank them with the highest degrees first.

Before sending your resume, undergo several rounds of proofreading to ensure there are no spelling or grammar errors. While there are several proofreading programs and tools you can use, it is also helpful to ask trusted friends or colleagues to review your resume.