How to Get More Clients With This Easy Rule of Marketing
By: Diana Mitrana
Tags: Customer Experience, Business, Marketing Strategies, Marketing, Customer Service

How to do marketing the right way

I was scrolling through Instagram the other day, and I got a bunch of messages saying the same thing. The people who sent them were trying to convince me to either follow or buy from them. I don’t know which is worse.

Imagine my frustration when I get to read a DM that’s saying: Hi, I am John, and I have a business, please buy from me. My product is the best, and I got amazing recommendations from clients all over the world. Or a DM that says: Hi, I’m new to Instagram, and I would love to expand my reach. Please follow me for more tips about… — but you get the point.

Don’t you get tired of receiving the same DM’s all the time? It’s like marketers have lost the meaning behind the whole point of doing marketing the right way.

“Marketing is all about the customer” — not the other way around. That’s where they go wrong.

What’s the point in making it all about yourself? You won’t gain anything by adopting this approach. This way, customers won’t show interest in what you have to sell. They won’t care about your offer, and sure as hell they will do whatever necessary to get away from you. Who even wants that? No one for sure.

I get it; you want to get more customers to care about your product. So, you must figure out a way to make it all about them.

And how do you do that?

You make your customers care about your product the moment you offer value to them.

“Do unto others as you would have them do unto you”. This is called the golden rule of marketing. It’s similar to the theory of reciprocity which states that you must offer something to receive something.

To receive value, you must offer value.

By offering value first, you open the possibility of people finding you and listen to what you have to say. They will feel obligated to repay you the favor. Also, they will be more likely to buy from you after you gave them something completely free.

Marketing is just like a relationship. You can’t expect the person you’ve spoken to once, get in a relationship with you. But, if you go out on a date with this person, you got to figure out ways to go out on a second and then a third date. After that, the person will be more than willing to accept your offer and start a relationship with you.

Like a relationship, marketing needs the same efforts from you — if you want to get your offer in front of people and for them to listen.

How do you offer value?

There are many ways to offer value, but here is a list of 10 of them

Personalized offers for every customer, including discounts and a free trial at first

Free resources (like an e-book, pdf, webinar, educational emails)

Demos designed to make the customers know more about you and your products

Content marketing (Social Media Posts, Blogs, educational articles)

Video marketing (YouTube videos, Reels, IGTV, IG live)

Audio resources (Podcast)

A how-to guide or a tutorial of value for the individual

An offer to join a specific group, a club or a community

A personalized recommendation for every customer to help guide them on their journey

A free 1:1 call with your customers while consulting your services to them.

You got to stop perceiving your customers as transactions. Start treating them more like your friends.

I see many marketers and brands make this terrible mistake all the time. They see every interaction with their customers as an opportunity to sell them something — instead of taking the time to build a genuine relationship with them over the long term.

By building first a relationship with them, marketers establish trust, loyalty, and a genuine connection with their customers. All being critical factors for a business’s success. They try to make the average customer keep coming back for more time and time again.

So start listening to your customers. Try to understand their pain points, their desires, their wants, and their needs. Because from the moment they feel understood by you, they will identify with you. So much, they will start seeking your help. This is where you come into play. By positioning your business as the solution for their problems.

This is the right formula for getting more clients.

Conclusion:

Don’t make the mistake of not giving value first to your customers. As the law of reciprocity says, you must give something to receive something. So do that. Offer value first, as much as you can, help people from the heart, without an agenda, and make yourself useful to them. Instead, they will repay you with their time, money, loyalty, and friendship. Don’t take those for granted. Not now, not ever.

You must offer value to receive value.

Thanks for reading my article!