The Future of RCS Business Messaging in India
By: Suraj Singh
Tags: Rcs, Messaging, Business

RCS Business Messaging (RBM) is easily a new channel for enhanced business communication to increase client engagement. With CCMI and Communication enterprise we can indeed see common driver movements have started in North America and Japan, as it offers a variety of aspects of SMS with a new set of features to not only capture the attention of the client but also to compound their imagination. Till date, business dispatches have always been dominated by SMS, this can be fluently upgraded to RCS. The new different and flexible range of technology functions and chatbot- grounded services can also be enabled via RBM. This will introduce a different and more flexible range of functions that will also grease the perpetration of chatbot- grounded services.

With RBM, brands and businesses can now communicate with their guests by delivering rich and contextual dispatches seamlessly. RCS Business Messaging comes with unified features similar as carousel, rich cards, suggested replies, suggested conduct, branding, vindicated sender, chatbot integration, QR canons, high- resolution image, and videotape sharing, call to action buttons, position sharing, mapping directions and numerous further. Enterprises can profit from it as it delivers a hyperactive-individualized client experience from client care, through deals, branding, marketing and advertising without the need to invest in a standalone product or app. It can review and transfigure business dispatches between enterprises and guests.

RCS Business Messaging Services

RBM can enable enterprises to shoot announcements like important cautions, OTP (one- time word), QR canons ofe-tickets, product roster, offers etc. It can also be integrated with a chatbot that can initiate discourses that can enable two- way communication inflow like enquiries, client support, feedback requests, bill payments, online ordering, transferring checks, requesting a product or a service to name a many.

Piecemeal from its host of features, it also provides read bills, delivery bills, and intelligent customization of information for guests for taking sapience grounded conduct. RCS Business Messaging is a universal communication platform that can profit across diligence like retail, tenures and peregrination, hospitality, entertainment, healthcare and numerous further. Extremely flexible in nature, it can be moulded as per the demand of each of these diligence thereby making the entire communication process a fulfilling experience.

As a global aggregator, we at Vfirst help the associations and brands to have flawless dispatches with its guests by helping them enforcing and streamlining the RBM services. Vfirst enables brands and businesses to enhance its messaging services rather of using the simple SMS services making their business messaging future evidence.

RBM & the Indian Market

RCS has been extensively supported by mobile phone networks, software, and bias. It’s supported by the stock Google Dispatches app available on Android. A recent exploration predicts that by 2022, 36 of the mobile phone druggies in the country would use a smartphone and the smartphone druggies in India is anticipated to rise by 84 to 859 million by the end of 2020. This easily shows that there’s a huge eventuality of android phones in India.

Since there are numerous companies that manufacture Android phones, it becomes delicate for the brands to mileage all the features of RBM, as they use their own messaging apps. For enjoying features of RBM, the end- stoner needs to use the native android messaging app. All the android druggies need to generally use this app so that the RBM benefits can be profited at a country position. Encyclopedically there are 1Bn druggies using this App. According to a exploration done in early 2020, there are roughly 450 million smartphone druggies in India and about over 10 of smart druggies have the android messaging app.

Holdalls & Enhanced Business Messaging

The relinquishment of bias and apps for day to day conditioning in India has shown tremendous growth. Digital holdalls have been trending fleetly owing to the adding operation of innovative technology. The acceptance and operation of digital holdalls have grown manifolds in India. As per recent data by a leading exploration association, 46 of online deals are done using mobile bias in India, making India a global leader in the mobile app- grounded payment styles and there’s still enough eventuality and compass to grow further. Before banking cards dominated as the most stoner online payment system which is being fleetly replaced byE-wallets which are growing at the CAGR of 80. E-wallets will soon come the primary online payment mode.

Now imagine a script where Google, WhatsApp launch holdalls in its enhanced business messaging apps with a complete backend payment gateway integration. A new kidney of bot driven business communication- grounded mobile Ecommerce willre-define and revise the way finance communication can enable the deals for UPI/ Wallet ecosystem.