How to Know if Your Startup Idea Is a Good One.
By: Jannis Dust
Tags: Startup Marketing, Startup, Startup Lessons, Startup Life

How to Know if Your Startup Idea Is a Good One.

Photo by Andrea Piacquadio from Pexels

Building your own startup is a dream for many people. Solving problems and getting it big.

Creating a change in people’s behavior.

You want to be the next Tesla, the next Apple, or the next Facebook.

But finding the problem is super hard.

I wanted (and still want to) build something big and turn my ideas into reality but, I was unable to see the right problems to solve.

And unfortunately, that’s the problem of a lot of people.

You will not hear about them because they will fail, but there are a lot more people feeling like you. Interestingly enough, there is a lot of ways to improve your problem finding methods.

What is holding you back?

Mostly, there are three reasons for not finding a problem to solve.

I want to reinvent the wheel. I overthink & overcomplicate and I walk through the world with my eyes closed.

Maybe you see yourself in the same positions because I definitely felt like this.

“So what will happen if you continue to work like this? I will never be able to start a company and to solve the pain.”

And if I think I have the right idea but it doesn’t solve a problem or is super-inconvenient then I will just fail.

Remember the segway? It was meant to replace the car. The next big thing after the cars. What cars did to horses, the segway should do for cars.

Well.

What helped me and also all the guys that I know is a systematic approach to solving the big problems and a change in mindset. Break things down!

Again, you don’t have to invent the wheel again. Just execute an idea better than others.

“Success is just 1% inspiration and 99% perspiration.”

It’s about executing faster and better.

Starting points for your problem finding:

Annoying & slow processes. Undigitized areas and Unused potentials.

In the beginning, take a look around in areas YOU know good.

What is freaking annoying? What are you an expert in and what can you provide?

Take known things, improve them, or combine them. Maybe, it’s also worth it to bring them into other areas.

Other approaches are:

Monitor future trends

Disrupt known industries e.g. with sustainable approaches.

Spot inefficiencies: Terrible customer services, outdated practices, etc.

Get rid of middlemen!

The best products are built on problems. You have to provide a solution that will work as a pain killer.

If you think you’ve got a problem, do your research. Is there a market? Is this a real problem? How many people have this problem? Can I solve it easily and conveniently? If yes, you could be on a good way!

If you solve a 1.000.000 $ problem you can do it. And if you want to change a whole industry or even the world you can do it too. Just find the relevant problems.

Start the journey with your idea as an MVP. If it’s not a pain killer yet but more of a vitamin. No worries. Eventually, it will become one.

Conclusion

Don’t start at Z, start at A. Build your initial idea, use data to improve, involve customers, and iterate. Your product after one year will hopefully not be the same product as it was at the beginning.

I am absolutely sure that you can get to your goal in an incredible time! Just get started and iterate as quickly as possible.

Hopefully, my article was helpful! If you want to hear specific examples, feel free to watch my video about it.