Announcing the Gold Rush Accelerator: Fall 2020
By: Daniel Lee
Tags: Entrepreneurship, Asian American, Accelerator

Gold Rush is an accelerator built to partner with and scale Asian-led businesses. According to Harvard Business Review, Asians are the least likely of any demographic to be promoted to management. In areas like Silicon Valley, Asians make up nearly a third of the workforce but less than half of these are represented in executive ranks. Our goal is to reimagine this reality from the ground up, supporting the most visionary Asian founders today, to become the leaders of tomorrow.

The Gold Rush thesis for impact is centered on three pillars:

Acceleration

We believe that by providing best-in-class networking, educational programming, and advisement; we can help the next generation’s most promising Asian Founders achieve their business goals and reach their full potential. Whether it be driving commercial success, sustainable business models, or accessing strategic funding, our accelerator program is built to help Founders maximize impact.

Gold Rush Spring 2020 Lookbook

Amplification

Asian Founders need to be made known. We mark the end of each cohort with our signature #GoldRush: a sale that is promoted by our professional Marketing & Communications team to the Gold House Network, major media (Vice, WWD, Bustle), influencers, and celebrity endorsers.

Community

Gold Rush Founders join a network of diverse founders, seeking to learn from and elevate each other. Our Alumni span a diverse range of industries, from food & beverage to health & wellness to consumer technology and beyond. Already we have seen the tremendous power in our community’s ability to share insights, resources, and build partnerships to grow together.

Above: Select Gold Rush Alumni from our Fall 2019 and Spring 2020 cohorts.

Who we are looking for:

Early-stage consumer-facing companies based in the U.S.

CPG, B2C, or eCommerce companies offering products/services that can be purchased online during our #GoldRush Sale (11/27/20–12/1/2020)

Companies with at least one principal founder or CEO of Asian descent

If the above fits with what you’re building, we want to partner with you! Come join us in our mission to build a more equitable ecosystem for Asian Founders.

Applications are due August 24 at 11:59 pm PT. If you’re ready to Rush with us…

Apply here: www.goldhouse.org/goldrush/apply.

We would love to keep you updated on future events and programs we run. If you want to stay in touch, please subscribe to our newsletter at www.goldhouse.org/subscribe.

FAQ

How long will the program be?

The program is twelve weeks and will kick off September 21st, 2020, and conclude the week of December 7, 2020.

When is the application deadline?

Applications are due August 24, 2020, at 11:59 pm PT.

Where can I apply?

www.goldhouse.org/goldrush/apply/

How many Founders are accepted into each cohort?

10–15 Founders will be accepted into each cohort.

What is the cost of the program? Or will Founders receive funding?

The program has no cost to Founders. However, we do host our signature #GoldRush sale towards the end of our program where Founders offer discounts on products during a five-day flash sale that our in-house marketing team promotes.

As Gold House is a nonprofit organization, Founders currently do not receive funding through our accelerator program; however, Founders will benefit from our ecosystem of introductions made to potential investors

What is the #GoldRush sale?

At the end of each Gold Rush program, we host a five-day flash sale featuring products from Founders within that cohort. We aggressively promote the #GoldRush sale through influencer marketing, mass media, and social media to generate public awareness of the emerging companies we work with while generating significant top-line growth for our Founders.