NET-A-PORTER
By: Published Work
Tags: Fashion, Copywriting, Ecommerce, Net A Porter, Designer

Elevating Copy for Luxury

I created fresh and engaging copy for over 800 of the world’s best-selling brands including ready-to-wear, beauty, wellness, fine watches and sportswear. To stay ahead of competitors and reflect the luxury of every brand, I researched the label’s heritage, craftsmanship and inspiration of each piece so I could tell a story with conviction and meaning.

Below are a few examples of my work.

Helmut Lang — Printed cotton-terry hoodie

Prior to Helmut Lang starting his label in 1986, the designer exhibited his work at an exhibition called ‘L’Apocalypse Joyeuse’ in Paris’s Centre Pompidou — the name of which is printed on this hoodie. It’s cut from soft cotton-terry and finished with wide ribbed trims to create definition. Wear yours with everything from jeans to silky midi skirts.

Carine Roitfeld Parfums — Eau de Parfum, Aurélien

Part of renowned French editor Carine Roitfeld’s first venture into fragrances, this ‘Aurélien’ Eau de Parfum is inspired by an unforgettable lover from Paris — she recalls: “We strolled among the orange trees near the Sacré Cœur, my dangerous heels dancing on the cobblestones…” An opulent and warm scent, it opens with a Citrus blend that leads to a deep heart of Davana Oil and Myrrh. It’s encased in a dark-green glass vessel that will make the perfect addition to your dressing table.

Brandon Maxwell — Asymmetric textured silk-gazar top

From the vivid color palette to the bright-pink carpeted runway, everything about Brandon Maxwell’s Texas-inspired Spring ’19 show was big and bold. A standout style in the collection, this top is made from lightweight silk-gazar woven with a tactile basketweave motif and has a dramatic front split and floor-grazing train that floats beautifully behind you, as showcased by a twirling Lupita Nyong’o in the latest PorterEdit.

Staud — Keith croc-effect leather mules

EXCLUSIVE AT NET-A-PORTER. Thong sandals are a huge Spring ’19 trend and our Global Buying Director Elizabeth von der Goltz highlights STAUD as a brand doing them particularly well. Inspired by the ’90s, this black ‘Keith’ pair is made from glossy croc-effect leather and shaped with square toes. They’re set on slender kitten heels, so you could even style them with a suit.

Dries Van Noten — Croc-effect patent-leather clutch

“He has this rare gift for juxtaposing often seemingly competing elements to create something arresting and harmonious,” explained Cate Blanchett when she told us just what makes Dries Van Noten so special. Part of the “fresh” and “optimistic” Spring ’19 collection, this clutch is made from croc-effect patent-leather in a vivid yellow hue. It opens to a suede-lined interior that will keep your phone, cardholder and favorite lipstick to-hand during your next dinner date.

Cartier — Tank Française 25.05mm medium stainless steel and diamond watch

Cartier’s iconic ‘Tank’ collection is inspired by the strong lines and caterpillar tracks of the French military’s Renault tanks used during the first and second World Wars. A style worn in the past by Princess Diana and Michelle Obama, this Swiss-made stainless steel timepiece is edged with 26 brilliant-cut diamonds totaling 0.62-carats and has a slim bracelet strap that has an invisible clasp so it looks as delicate as a piece of jewelry. The classic Roman numerals and sleek blued steel sword-shaped hands make it truly timeless.