Mobility Subscription in India
Tags: Subscription, Mobility As A Service, Mobility, Subscription Economy

Mobility subscription in the Indian market has come rather recently. The market demand for mobility subscription has shown a positive growth in the last few years but it still has to go a long way to acquire a much broader customer recognition and consumer base.

Due to the effect of covid-19 on the Indian economy, the market for mobility subscription is almost zero. However, it is predicted that the post effect of lockdown will boost the market for mobility subscription by almost 4 to 5 times. The working section would most likely prefer using private transportation and will maintain social distance. But the burden of expense would push them away from investing into the vehicle and pull them to a much cheaper, safer and hassle free option of private transport: mobility subscription.

“We expect to see a significant spike in demand for personal mobility, post lockdown and are preparing for a 4 to 5 X hike in the demand in coming months. There is an exponential hike in demand expected for car subscriptions as well. Especially considering the current recession, car subscriptions can be a better option as a more affordable and quicker way of acquiring a car, delivering a safe personal mobility replacement” said Greg Moran, CEO and co-founder, Zoom Car in one of his interviews.

Public would look for a private transport without the burden of ownership for any kind of vehicle. The car rental and subscription firms have started resuming their processes slowly with maintenance of proper standards of sanitisation and social distancing as a priority. The rental firms are even offering pickup and drop services to make the services as consumer friendly as possible. The biggest benefit that mobility subscription offers to the consumers is the inclusion of maintenance cost, road tax and registration charges in its monthly or yearly subscription.

At this point of time, the businesses must take care of ensuring the availability of the services to the people post lockdown that might take place due to the rise in the expected demand post lockdown.

But the companies should also take consideration of “work from home” offered to the employees of various departments and organizations. It might affect the prediction of high demand for the mobility subscription market.

The subscription plan for mobility has laid many advantages on its table for the customers. It saves the people from depositing large amounts of money as down payment. The burden of ownership is off the shoulders of the customers. They get brand new cars of their choice at an affordable price which they fully utilise until the end of the subscription period. People do not have to pay for the maintenance cost, registration and road tax. The customers can even extend the subscription period for the vehicle.

The huge financial burden of buying a car or bike is not easy to afford for the middle class families. The expense is huge and additional expenses like the petrol prices, maintenance costs, etc. further demotivates the people from buying vehicles. Many businesses which perform delivery services like food businesses opt for mobility subscriptions. The businesses find it economical and efficient. Electric vehicles on subscription further save the cost of petrol and also contribute to the environment by reducing pollution.

Many big and renowned as well as new companies have understood the mantra of mobility subscription. Hyundai and ALD automotive have collaborated to offer cars on lease.

Hyundai Subscription is an entirely new way of getting a brand new car, without having to buy or own one. The process is more affordable than the traditional method of ownership. You get a brand new car with zero downpayment and zero road tax. And in case you wish to buy the car, you can buy it from us at a predetermined settlement charge.

Examples of mobility subscription services in India:

Bounce allows customers to book a moped from any destination and drop it off at any legal parking spot near their destination. It is a free floating moped sharing model where the customers find and book an available moped through the mobile APP. They then receive a code which once keyed in the console starts the trip. Fares start at Rs 5/km and Rs 0.5/min which also includes a helmet and fuel. The company also features options to rent a moped on an hourly basis and book a trip to the airport. Currently bounce is available only in the city of Bengaluru.

eBikeGo is a green venture aimed at reducing global pollution by opting through a revolutionary and environmentally friendly mode of visibility. It is best for business purposes because of its affordability. It has a load capacity of 200 kg and can run up to 140 kms per charge.

Ola also offers its services on subscription known as ola select. Ola select offers various benefits to its customers like free wifi and no peak pricing. The subscription plan for Ola select is very economical. The selected experience can be availed on Ola app. Click on the link below to check out the Ola select membership benefits.

Zipp aims at making the environment carbon free by using fully electric vehicles. Zypp has electric vehicles for delivery, rent, personal use or buying. Zypp scooters do not require a license or helmet but they still offer one for safety. It offers IOT tech enabled e-scooters and e-loaders with AI-ML dashboard having battery.