Automate Tweets to Boost Your Medium Earnings
By: Nina Quist
Tags: Freelancing, Twitter, Freelance Writing, Marketing, Social Media

Automate Tweets to Boost Your Medium Earnings

It’s easy and surprisingly effective.

Photo by Frank Busch on Unsplash

Are you sharing your Medium posts on Twitter? If not, you’re missing out!

A large part of the Medium community is active on Twitter as well. If you decide to combine the two, you will soon start seeing some serious synergy effects.

Medium and Twitter even share a cofounder. Evan Williams, former CEO of Twitter, is the mastermind behind Medium. No wonder the two platforms complement each other so well.

Use Recycling and Automation to Grow Your Reach

Ok, so we’ve concluded that it’s a good idea to share Medium articles on Twitter. So far, so good — if you start doing that, you should see an increase in both followers and reach. Which, if your content is good, will give your earnings a boost as well.

But sharing every new article once is not enough. Not if you want to see real results.

Why? Well, because Tweets have a very limited shelf life. That’s why tweeting at the same rate that you’re publishing new Medium articles is nowhere near often enough.

To have an impact on Twitter, you need to bump up your posting frequency. Preferably to 3–5 tweets a day. And for some, it can make sense to tweet even more than that.

But, you may be thinking now, who has the time for that? You do! If you do it smartly. And trust me, it will be worth it.

You need to become your own social media manager

I’ve found that a good mindset is to look at myself as if I was one of my clients. To ask myself the same questions regarding my strategies, that I would pose to a client. And give the same recommendations. So that’s what I did, when I started my Medium journey.

As soon as I started writing on Medium, I realised the potential in amplifying and promoting my content through social channels.

I’ve done my fair share of social media marketing as a freelancer, so I’ve experienced the power it holds.

And as any savvy social media marketer will testify to, content recycling and automation are key concepts when you want to scale your social media output.

One of the first things I did as I started writing here, was starting a specific Twitter account for my Medium posts. (Hey, go follow it, by the way!). That’s right, this strategy works even if you’re starting with zero twitter followings! I’ll get into the details of that in a future article.

You can do what I did, and start a specific account, or you can run with your existing one. If your existing one has the same target audience that you’re writing for on Medium, that is. If not, I’d advise you to start a new one.

Content recycling will help you grow faster

What does this mean? It means exactly what it sounds like: each piece of content you produce can be used again. And again. And again.

Ever noticed how your most recent articles on Medium are the ones being read the most?

By promoting all of your content multiple times, you give your articles a longer life.

Nothing is stopping you from sharing the same piece of content repeatedly on social media. In fact, not doing so is a waste! Just don’t share the same article ten times a day. But you can, and you should share it ten times, you just need to spread your tweets out over time.

If you consistently share every piece of content you create ten times instead of one, or even worse, none, I can assure you it will reach a much larger audience then it otherwise would have.

Automation will help you grow effortlessly

So, now we know we need to share each piece of content on Twitter not once, but ten times — or even more!

That sounds… time-consuming. Right? Wrong!

The trick is to schedule your tweets immediately when you publish a new post. Make it part of your publishing routine.

If you make it a habit to schedule 10 tweets promoting every new article you write, you will see significant results.

Both in your Twitter reach, your Medium each, and, eventually, in your Medium earnings.

And the best thing is, you don’t need any fancy, expensive social media tool to get there. I use Tweetdeck; it’s entirely free and super easy to use. It’s also an excellent monitoring tool that will help you keep track of retweets and conversations. Other popular tools with free plans are Hootsuite, Buffer and SocialOomph.

So, what are you waiting for? Start tweeting, and watch your following and earnings grow!