The Reputation Formula: Our Article in Success Magazine
By: Brand Builders Group
Tags: Personal Branding, Entrepreneurship, Reputation Management, Reputation, Success

Have you ever faced a turning point in life? In an instant, what was there before is no longer, and the future is suddenly uncertain. Maybe you knew it was time for a change and chose it for yourself, or maybe a change was foisted upon you.

Now what?

In our case, the professional lives we had built disappeared, virtually overnight, and we were faced with that ultimate choice.

It was self-assessment time. What we had done working together before was no longer an option. Our financial futures were at stake.

We looked at ourselves and realized we still had one particular expertise to offer, which we had never provided as a service before. We could take all the things we’ve done for ourselves, as individuals, all the information we’ve learned, all the mentoring we’ve received and most importantly all the things we are passionate about and build something brand new.

As we started to focus on the future and rebuild, we realized that we still had something that nobody could ever take away.

We still had our reputation. We still had the trust of many people who believed in us because they had seen us produce results and do things the right way for a very long time.

We wish the same to be true for you because building a business isn’t nearly as valuable as building a reputation. Your reputation is everything, and we’re here to help you master the equation that it’s built upon. But first, you have to understand what is truly at stake when it comes to your reputation in your career or in business.

A lack of revenue or income is not your greatest problem; a lack of reputation is your greatest problem. In our daily lives, we are constantly running around trying to find ways to make more money. But in that frenetic search for more revenue, more income or more profit, we too often overlook the thing that is truly most valuable in the long run: our reputation.

Reputation precedes revenue.

The Reputation Formula

If you focus on building an indestructible reputation, then you will find that sooner or later revenue and income always show up. But if you focus only on trying to increase revenue, then you will find that sooner or later the quality of your reputation goes down.

And the reason is simple: Those who are focused on building a great reputation always treat people the right way. They take care of customers. They value colleagues. They follow through on commitments. They respect competitors. They do the right thing even when it’s not the easy thing for them to do.

Conversely, people who are solely focused on growing revenues put profitability over people, treat customers like numbers and cut corners on necessary change and investments that would make their products and services better for those who use them. They start to think of team members as expendable. They start to make decisions on what is most convenient instead of what is necessary. And where they really get into trouble is when they start doing what is easy instead of what is right. Those people always lose in the long run because they compromise the cornerstone of unique competitive advantage: reputation.

So how exactly do you build a great reputation?

To read the rest of this article in SUCCESS Magazine, simply click here.