DreamTeam Contributors Report Q2’2019
Tags: Quarter Reports, Blockchain, Esport, Gaming, Startup

Dear Contributor,

The end of the second quarter of 2019 ushers in the second edition of the DreamTeam Contributors Quarterly Report. Things at DreamTeam are changing quickly: more and more game features have been added, the DREAM token has been listed on its second exchange, planning has started to add our fourth game, and a long list of flows and designs have been A/B tested. In fact, the principal focus of Q2 was to evaluate the DreamTeam platform and feature KPI’s, highlight areas of opportunity, and outline possible strategic pivots. Because of this, we now know more about what users do on our platform and why they do it than ever before. Join us as we take a look at what has changed, in the last three months, on DreamTeam, the one-of-a-kind payment gateway for players, teams, tournaments, and sponsors.

Traction

For DreamTeam to continue to grow, we must do more than simply add cool new features. DreamTeam must evaluate existing features in order to ensure those features are, in fact, the features that the esports industry wants and needs. The recently hired CMO and CPO are doing just that. Upon joining DreamTeam, the CMO and CPO identified several areas that could be improved and launched a series of A/B tests that were conducted over the course of several months. Based on those results, we are proud to announce that a few user acquisition, retention, and premium conversion bottlenecks have been identified and are in the process of being removed.

Let’s take a look at some of the Q2 numbers:

10+ different A/B tests conducted

16 new big and small game features added

1500 users engaged with for feedback

1.5M emails sent

Product Development

In the past three months, DreamTeam’s added three new modules, redesigned the navigation menus, and launched a long list of game features that will help boost our user acquisition and retention numbers.

Modules

In Q2, DreamTeam launched the following two new platform modules: the DreamTeam Training Center and the Player Analytics Dashboard. Each module, in itself, can be considered a valuable tool for any CS:GO Player or Team. When combined with other DreamTeam CS:GO features, it is easy to see why DreamTeam continues to be the teambuilding and skill-growing platform.

Training Center : the DreamTeam Training Center is the quickest and easiest way for players to improve their CS:GO skills. Players can use it solo or with their team to improve skills on various map categories and game types.

: the DreamTeam Training Center is the quickest and easiest way for players to improve their CS:GO skills. Players can use it solo or with their team to improve skills on various map categories and game types. Player Analytics Dashboard: the Player Analytics Dashboard is a module that will pull, store, and organize Player statistics from the DreamTeam Analytics Tool. The PAD will allow teams to keep track of their progression over time and get a better understanding of where they were, where they currently are, and what they need to continue to work on in order to advance their skills.

Platform Features

The primary focus for platform features in Q2 was to ensure that DreamTeam’s platform navigation system is as user-friendly as possible. As a result, DreamTeam updated the following:

The new navigation menu:

Find: allows users to find players, teams, or team vacancies

Practice: allows users to choose between the Training Center or Practice Games

Analytics: allows users to access the CS:GO Analytics tools

Coaching: allows users to choose between Self-coaching or Team-coaching

Learn: allows users to access the DreamTeam blog in order to stay up-to-date on everything Apex Legends, CS:GO, and LOL.

The new Q-bar now has the option to be collapsed or expanded. The collapsed view gives users, who are already familiar with the DreamTeam icons, the ability to maximize the platform viewing area. The expanded view displays the icons along with the icon names, helping new users easily navigate the platform.

Game Features

In order to remain the place for Apex and CS:GO, DreamTeam must continue to evolve along with the games and communities. As a result, the following game features have been added.

Apex

Player Profiles with Dynamic Stats : The dynamic stats system allows Players to see stat progression over any selected period of time. Profiles also allow Players to connect various social media links. By doing this, DreamTeam Apex becomes part of the larger Apex Legends community.

: The dynamic stats system allows Players to see stat progression over any selected period of time. Profiles also allow Players to connect various social media links. By doing this, DreamTeam Apex becomes part of the larger Apex Legends community. Stats Per Match : Players can now check their stats over a selected number of matches. This is very important. Checking your progress over a 7 or 14-day time span can make it difficult to see small changes in your stats based on gameplay strategy changes, as those days could possibly include hundreds of matches. By checking stat progression over 20 or 50 matches, Players can get a more accurate picture of how their gameplay strategy changes affect their stats.

: Players can now check their stats over a selected number of matches. This is very important. Checking your progress over a 7 or 14-day time span can make it difficult to see small changes in your stats based on gameplay strategy changes, as those days could possibly include hundreds of matches. By checking stat progression over 20 or 50 matches, Players can get a more accurate picture of how their gameplay strategy changes affect their stats. Legend Stats: Provides users with an understanding of the stats of the Legends in Apex Legends. Having more stats on specific Legends can help Players choose which Legend they should use.

Provides users with an understanding of the stats of the Legends in Apex Legends. Having more stats on specific Legends can help Players choose which Legend they should use. Recurring Tracker Additions : Trackers are being added as frequently as possible. This gives Players access to as many stats as Apex allows.

: Trackers are being added as frequently as possible. This gives Players access to as many stats as Apex allows. Apex Leaderboards : Allow Players to see the world’s best in nine different categories. Seeing the statistics of the world’s top Players can help motivate Players to play more and try to reach greater heights.

: Allow Players to see the world’s best in nine different categories. Seeing the statistics of the world’s top Players can help motivate Players to play more and try to reach greater heights. LFG with Chat: Connects a Player’s stats to each message, displays the player’s legend-of-choice, mic information, and gives Players the ability to filter messages by any Legend and platform. Each message is a glimpse into the ability of the Player, making it much easier to find the right teammates.

CS:GO

Match Replay Viewer : Allows Players and Teams to see an exact replay of their games. They can track their strategy, movements, and analyze their games and the games of their competitors all through strategic visualization.

: Allows Players and Teams to see an exact replay of their games. They can track their strategy, movements, and analyze their games and the games of their competitors all through strategic visualization. Improved Flow : All “Play Now” games, which are games that start within 15 minutes, completely skip the Team Application process. The first Team to “Apply” is automatically selected to play in that game. The “quick start option” makes it easier for Teams to apply to a game and also helps ensure that those created games are actually played.

: All “Play Now” games, which are games that start within 15 minutes, completely skip the Team Application process. The first Team to “Apply” is automatically selected to play in that game. The “quick start option” makes it easier for Teams to apply to a game and also helps ensure that those created games are actually played. Additional Game Options and Formats : The following long list of game options and formats has been added to the platform: knife rounds, overtime rules, chat commands, 1v1 Practice Games, teamless practice games, and training center server location options.

: The following long list of game options and formats has been added to the platform: knife rounds, overtime rules, chat commands, 1v1 Practice Games, teamless practice games, and training center server location options. Practice Game Chats: When a Practice Game is created, it automatically gets published in the “Practice Game Region” public chat and Players receive a notification in their Notification Center. This means that Players will receive a direct link to any Practice Game that fits their profile preferences.

Fortnite

Fortnite is coming to DreamTeam! The last couple of months have also been filled with planning the strategies behind the addition of the fourth DreamTeam game. DreamTeam will release more information as the release date nears.

Game Analytics

The Game Analytics team worked closely with the Design Lab to create a series of A/B tests that covered main page designs to registration flows to UX and UI tests. The DreamTeam Analytics Tool has also continued to undergo various updates. Vertigo has been added to the DreamTeam Replay Viewer and Players now have the ability to speed up or slow down the replay with 3x and 0.5x options. In addition to the A/B tests and Replay Viewer updates, The Player Analytics Dashboard now has personal analytics for shooting and grenades.

Blockchain Development

Implementation and Integration of the DreamTeam Token to the platform has been one of the priorities for our Blockchain and Payments team. Over the last few months, DreamTeam has taken the following steps towards the acceptance and support of the DREAM token.

Trickle app development

By the end of April, the automatic underlying conversion of fiat currency to DREAM tokens was ready. However, it took a bit longer than planned to make this feature available to all users, primarily because of the integration tests against the exchanges we are working with.

Additionally, we’ve started working on compensation smart contracts. In terms of a proof of concept project, we built and launched Trickle, a decentralized application for the open-source community. Trickle was one of the winners of EthCapeTown hackathon.

DREAM Platform Integration

The Blockchain and Payments team has been working on DREAM token integration and have outlined a plan for the initial DREAM Token integration onto the DT platform. The goal is to create a flexible token infrastructure that can be leveraged by multiple DreamTeam features, can enhance user retention, and will help create long term value for the token.

In June, the Blockchain and Payments team worked on the development of an experiment with the DreamTeam Wallet & Questline rewards. The goal of the experiment was to compare the engagement of users with the platform with and without the DreamTeam Wallet and rewards for questline completion.

The DreamTeam Wallet test consists of three parts:

Add token rewards for completing the DreamTeam Quest

Add the DreamTeam Wallet to the DreamTeam platform to allow users to collect and spend tokens, currently only on the DreamTeam platform.

Add “Search Booster” — feature users can spend tokens on. Search Boosters place a user’s Player Profile at the top of the Player search for some period of time.

DreamTeam will use the experiment results to shape the next DreamTeam Token-related features.

Exchange listing

In Q2, The DREAM token was listed on its second exchange, Kuna, the largest exchange for Central European, Eastern European, and other CIS countries. Along with the standards that traders have come to expect from any exchange: being 100% secure, around the clock support, various trading pairs, Kuna also has many other features: quick and easy deposits and withdrawals, a new API, mobile app, and Premium accounts. Kuna is also the easiest way to buy and sell crypto as there is no lengthy authorization process and each deposit and withdrawal occurs immediately.

After being listed on our second exchange, we were finally able to apply to and be added on CoinMarketCap, the leading analytical crypto portal. We were successfully added on our first try. All DreamTeam contributors can now easily track DREAM’s market performance.

Events

DreamTeam continues to participate in events around the world in order to meet with blockchain opinion leaders, talk about DreamTeam and the DREAM token, and expand our database of useful contacts. In Q2 2019, DreamTeam attended Consensus 2019, the annual gathering of the cryptocurrency and blockchain technology. In June, our CMO attended the EA PLAY. His focus for the event was on Apex and its competitive direction. Also, our Marketing Director spoke at eSPORTconf Ukraine, where he talked about how DT built an esports recruitment platform that gained more than 1 million users in just a single year.

Media

In Q2, the Media team continued to support all of the DreamTeam product launches, including the Training Center, Apex Mobile app, Apex Dynamic Stats, Replay Viewer, simplified Practice Games flow, and other Apex features: Legend Stats, and added trackers. Our Media team also helped the Product team with new feature development and updating staffing flows.

The Media team produced the following content for all DreamTeam owned media channels:

Created, posted, and promoted 124 unique articles for Apex, CS:GO, and LoL

Created 18 new videos for DreamTeam’s CS:GO YouTube channel and 4 for the Apex YouTube channel

DreamTeam’s owned media stats:

4 million people reached

1,000,000+ YouTube views

In terms of engagement, DreamTeam reduced the LoL content starting in May, yet was still maintaining a 3.3% engagement rate due to DreamTeam’s Apex Legends content growth.

PR

DreamTeam is actively working on creating different kinds of content to keep our key audiences up-to-date on the DREAM token as well as DreamTeam news and product updates.

In Q2, we were mentioned in 33 articles including Entrepreneur, HackerNoon, Oracle Times, Kanobu, Benzinga, AMBCrypto, and many others. Our CEO was also interviewed by popular crypto channels including Crypto Beadles, CryptoCoinShow, and the David Pakman Show.

We updated our contributors with the latest DreamTeam news and released three DreamTeam Digests and three DreamTeam Development Reports.

Customer Support

The Support team received a high customer satisfaction rate of 89% and was also able to maintain a solid average first-response time of 20 minutes.

In Q2, we sent 503 customer surveys and received a response rate of 17%. Overall, we received 74 positive and 10 negative satisfaction ratings.

The past three months have been amazing in terms of features added, positive feedback received, increased organic traffic, and a higher retention rate. In case you missed the Q2 monthly DreamTeam Development Updates, you can read them here.

About DreamTeam:

DreamTeam — infrastructure platform and payment gateway for esports and gaming.

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If you have any questions, feel free to contact our support team any time at token@dreamteam.gg. Or you can always get in touch with us via our official Telegram chat.