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How To Write A Converting Headline Without Experience Required
By: Nick Maier
Tags: Copywriting Tips, Words, Marketing Communication, Copywriting, Copywriting Services

Okay. This is so simple it’s stupid. But then again, isn’t that the truth for most things in life?

We’ve tried testing every single kind of headline under the sun…

SUPER short with single words

A simple sentence that people are familiar with

A move quote

REALLY Long And Quirky

and so much more

What we’ve found throughout all of this testing is there is one framework that engages and converts better than any others…

And it’s only 3 words long until you add your specificity. It’s as simple as it gets!

How To _______ Without ________

The number of best-selling books hitting the markets using this same structure as their subheadings is laughable. Everyone is appearing to adapt it for themselves

Using this structure we’d fill the blanks with an outcome and a commonly held false belief about the outcome

e.g.:

How to Scale a 6-Figure Business Without Hustling & Burning Your Relationships

How to Grow a Following of 1,000,000+ People Without Using Social Media

We can also expand upon it to get even more specific and target a specific demographic

How ________ Achieved/Did/Noun ________ Without _______

How Mothers Are Getting Fitter Than Before Without Sacrificing Foods They Love

How Entrepreneurs Are Finding Love Without The Use Of Dating Apps

You can see the intrigue and curiosity this creates. The power lies in the zeitgeist nature of your “without” and how powerful the association is with the readers. You essentially get to handle their biggest objection in the process…

Try it for yourself. Test it. Let me know how it goes

Nick Maier

@nickmaier__
Content Marketing Trends You Need to Pay Attention to in 2021
By: Megan Elizabeth Clark
Tags: 2021 Trends, Marketing, Content Marketing Tips, Content Marketing, Copywriting

Photo by Markus Spiske from Pexels

Build Fans Not Followers

An audience of fans who take action, share your content, and buy all of your products or services are far more valuable than an audience of followers who like your content, purchase once (maybe), and never engage. This is what every business strives for, yet a lot of the content that businesses put out focuses on building one-off followers instead of nurturing their fans.

Nurture your fans, and you will gain more fans. Focus on building more followers, and you risk losing fans who don’t feel like they are being prioritized. A business has a higher likelihood of being successful with 1,000 loyal fans as opposed to a business with 10,000 followers.

Your fans are what drive your business and it’s important to not only focus on growing your customer base but maintaining and nurturing the customers you already have. Your fans are the algorithm to your success.

How do you build fans and not followers? After you’ve delivered on that transformation and experience for your customers, seek out those success stories, and give your customers a voice in your content marketing strategy. You need to ask for their feedback and their opinion and you need to share their stories. People notice when a company is listening to them and taking their feedback seriously. They also notice when a company spends all its time talking about itself instead of its customers.

How to build this into your 2021 content marketing strategy
A Step-By-Step Process for High-Converting Sales Copy
By: Nick Maier
Tags: Sales, Copywriting Tips, Words, Marketing Communication, Copywriting

We used to begin all of our copy and our conversations around a new piece by discussing the offer

We’d make it remarkableAF

We’d make it irresistableAF

We’d make it so good that people couldn’t say no

Then we’d craft our headline, lead, story and benefits + C2A around this

It worked. It converted. We’d place this strategy in the “well enough” basket

A few months back I was watching a training. They offered a few new steps to add to the process if we were feeling spicy. Like one of those “choose your own adventure books” — you could make this work for you however you wanted to

It was in this moment I saw it for the first time. A new process to crafting our sales letters and sales copy. A new system to run the process through. A new experiment

All the pieces were there. We’d simply need to figure out the sequencing of things. Sometime’s we’d add the the wrong thing too early and the result would be disastrous

Now, after testing, we’ve got the best thing we’ve used so far. It’s tripled and quadrupled our conversions. What is it?

Benefit Bullets: we start here. We want 30. We want them to be highly emotional. It’s a brain dump. Get them all out. There’s no judgement in this process. This ____ will help ____ so that they ____ Headlines: next we craft 30 headlines that revolve around the benefit bullets. Same process. Zero judgement — get them out onto paper Offer: NOW we craft the offer. Again, make it remarkableAF — but tie it into the biggest benefits and headlines you identified Story Lead: what story ties into all of the above 3 that we can lead with? Bonuses: how can we take the offer to another level and add 10x the value? Why Not Reasons: what are all the reasons people will say no? How can we handle those objections in our copy? Guarantee: tell a story here. Make it remarkable. Keep the “365 day” structure if you wish, but tell them WHY C2A: short. sharp. tight! Fill in the Blanks and make the piece of copy whole

Right now, good enough is good enough. Like with all copy, it will need testing. Get it out there, let the people see it, and make the tweaks necessary once you’re seeing how “successful” the copy is at its intended outcome

Nick Maier

@nickmaier__
Memanfaatkan Product Knowledge untuk Tulisan dan Copy Produk
Tags: Product Management, Product, Copywriting

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World-Class Research for World-Class Copy
By: Nick Maier
Tags: Copywriting Tips, Words, Marketing Communication, Copywriting, Copywriting Services

I used to be too eager. I’d let the excitement drive me, thrust my pen to paper, and let the words fly. I’d have a basic idea about the message, the audience, the action we’d be after and how to go about generating it — and I’d allow that to fuel me

Sure, we saw some success — but it was short lived. Whenever a tweak needed to be made we had no well to go back to. It was simply back to the drawing board and all momentum was lost

Stop. Start. Stop. Start. Stop. Start…

It was like learning to drive all over again and being very heavy on both the accelerator and the brake

Then a mentor, Austin Gillis, shared with me over a webinar that his perspective is that 80% of copywriting is research. What? But isn’t it all about writing!? It is, but you can only write effectively and efficiently when you know who it is you’re writing to, what it is they want to hear and how they want to hear it

So, we spent more time on our research and low and behold it worked. We saw the similar success at the beginning, but then it continued on for days, weeks and months at a time

Because we knew our stuff, the tweaks we made were powerful and we crafted the copy to become even more hyper-specific to our audience

What does research consist of?

Reading reviews and comments on similar products and services (look for 2, 3, and 4 star reviews)

Reading comments on YouTube, Instagram and Facebook

Quora & Reddit

Forums

Playing the Curiosity Game with ideal clients

This allows you to do 2 things:

Gather data about your ideal clients and see inside their minds as to what stories they’re telling themselves, what problems they’re experiencing, what they love/hate about similar products and services and more You’ll be able to grasp their exact language and use it back to them — creating an even more powerful connection between them, your copy and your solution

Is there such a thing as too much research? Yes — if you allow it to stop you from shipping and you’re looking for the “perfect amount”. Remember, good enough is good enough at the beginning and you can tweak from there. Our recommended amount is a solid 3-5 hours of research, depending on how quickly you find information you can use

Try it out. Spend half your time researching first, then let your pen hit the paper and fingers hit the keys

“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” ― Abraham Lincoln

Abe knew what he was doing…

Nick Maier

@nickmaier__
Life as a Copywriter: Script Writing
By: Septania W
Tags: Scriptwriting, Portfolio, Copywriting

Photo by NeONBRAND on Unsplash

I love script writing, especially when I work with the “crazy colleagues” who’s living up the role and make my script even more better.

The first time I met script writing was around 2015. At that time, I was working in a digital agency, Socialights Indonesia, my first full time job in content marketing after a few series of internship.

I remember at that time, my boss asked me to join him reviewing a video script for Nivea Men advertisement by vendor.

Turned out, he challenged me to re-write it and.. it was fun! Then I always love whenever there is a task about script writing ever since.

When I worked in LOKET, especially when I handled Employer Branding and Social Media, I jumped often in script writing for Youtube videos.

Here are some of the videos with the scripts that I joyfully created. Happy watching!

Ramadan Campaign

How to Create an Online Event

Product Knowledge

Independence Day Campaign

Asian Games 2018
Read this tip to make sure you trigger people’s ‘BUY buttons’.
By: Joachim Brouckaert
Tags: Advertising, Social Media Marketing, Facebook Ads, Advertising Agency, Copywriting

First, here’s how NOT to writing your ad copy:

(Product name) + discount code

- (insert USP 1)

- (insert USP 2)

- (insert USP 3)

(USP means Unique Selling Proposition.)

Finished off with a ‘Call to action’ like: **check out our limited offer HERE**

_

When you write ad copy, you have to realise that nobody cares about your product.

… Auwchh, right in the feels!

It’s hard, but it’s true!

Let’s turn the tables: would YOU care if you would see an ad like that, of a brand you don’t know?

The answer is a resounding ‘NO’.

Here’s what people really want.

And I made it easy like 1, 2,…. 8 for you!

People are biologically programmed with the following 8 desires:

1. Survival, enjoyment of life, life extension.

2. Enjoyment of food and beverages.

3. Freedom from fear, pain, and danger.

4. Sexual companionship.

5. Comfortable living conditions.

6. To be superior, winning, keeping up with the Joneses.

7. Care and protection of loved ones.

8. Social approval.

Does your sales copy NOT include any of these 8?

Then it’s yawn, and scroll to the next post.

Want to know how this plays out for eg. a deodorant brand? Here you go!

#1: No toxic chemicals -> no skin irritation

#3: Be relieved from your fears of smelling / having sweat stains

#4: Be more attractive to people because you smell good & don’t have sweat stains

#7: No toxic chemicals: if you buy it as a gift (for partner, children,…)

#8: Social Approval because people around you don’t complain about your smell

You see? Lots of opportunities to link it to a primitive desire if you think a little creatively :)

Happy Advertising!

Looking for my website? → addvalue-agency.be
So What Is The Copywriter’s Golden Question?
By: Sam
Tags: Advertising, Marketing, Advertising Agency, Lozzock, Copywriting

Sneaky me coming through with a trick question. The answer is right there…

The copywriter’s golden question is: So What?

Every time you write copy for any form of marketing, keep those two lil words in the front of your mind because, without them, you won’t sell much of anything.

Scenario time — imagine there’s a company called Gracias Grass Seed Ltd. and they sell (you guessed it) grass seed.

They could lead their copy with the features and say: “Our grass seed is 25% slender creeping red fescue.”

TWO MAJOR PROBLEMS

1. That means naff all to most people.

2. Even if it means something to them — what do they get out of it?
Grab Immediate Attention with the “HotAF Open”…
By: Nick Maier
Tags: Copywriting Tips, Words, Marketing Communication, Copywriting, Copywriting Services

It’s a powerful tip that was passed onto myself from World-Class Language + Public Speaking/Presentation Expert, Mark England

It’s a simple tip that I almost threw away because I didn’t think it’d work — it’s so simple

It’s a tip that has increased our engagement, conversions and sales more than anything else

It’s a tip that’s doing the same for our students, graduates and clients at CopyU

The HotAF Open — the ultimate attention grabber

Think about how challenging it is in todays society to form a connection and relationship with your reader. They’re bombarded with millions of messages a day — so what will make yours stand out

It needs to be prolific. It needs to create tension. It needs to be polarising. Yet, there’s extremes to this… Too much and you’ll turn people off. Too little and you’re simply mediocre and they’ll keep on scrolling, delete the email or close down the landing page and sales funnel

It’s kind of like Goldilocks — it needs to be JUST RIGHT…

How do we do this? By making it contextual for our readers by using a story they’re familiar with. And with this story — we begin with the meatiest part of it, the action

This could be a fictional story they know. It could be a personal story of yours that they’ll attach to. It could be some alarming statistics that will speak to them

I’m studying Craig Ballantyne currently and he’s using these HotAF Opens in his Instagram Stories each day. He’s telling one story a day, and currently they’re all personal stories…

Yesterday’s HotAF Open?

I remember my first heart attack like it was yesterday. I thought I was dead. Done for. White light. The whole shebang…

Oh snap! Attention hooked. Empathy hooked. I want to hear more about this

The HotAF open is simple. The power lies in create the attachment inside the context of your specific readers/listeners/audience. Test a few out and see what happens

Note: DO NOT, I repeat DO NOT use capitals or bold in your written text headlines for “extra effect” — it doesn’t work. There’s no extra tonality included. Simply state it and see what happens. In video, tonality matters and can be used to create intrigue :)

Nick Maier

@nickmaier__
4 Important Ignored Places in Copywriting
By: Guide To The Best Lifestyle
Tags: Copywritingdanlok, Copywriting101, Copywriting

When the word copywriting comes, our mind just goes to a sales page or e-mails.



And it’s because a lot of gurus limited the concept of copywriting just to emails, Ads, and landing pages,



But actually copywriting should be a part of your online branding and marketing.



And it means that you should take care and use it wherever you are present for online attention and attraction.



In this post, I am going to share a list of 4 important ignored places in copywriting. Working on these five Aras will improve your online branding and business.

4 Important Ignored Places in Copywriting

1. Product Description

Copywriting is really important in e-mails and advertising but you ignore it in the product description and features then there will n sales and profit.



With emails and Ads, you will bring the user to your product page but if not presented the features of the product and not persuade the user with product description, the other no sales.



Writing an amazing product description should also be a part of your Copywriting campaign.

2. Blog Post

Your blog posts are not only important for Getting and branding online business but it’s also a great way to attract customers to your latest pages and online stores.



Ignoring Copywriting in blog titles, headings, and overall post is the loss of customers and branding.



Using Catchy and attractive titles with heading and subheadings and amazingly concise but effective blog posts should be the mission of your copywriting campaign.

3.
If you desire something enough you’ll get it
By: Carlos Henry
Tags: Self Improvement, Wealth, Relationships, Copywriting, Morivation

Jay loved basketball.

One thing about Jay was that he would find a gym somewhere somehow to hoop.

“No physical, No tryouts!”

This is a rule that coaches are supposed to follow for legal reasons when it comes to basketball tryouts.

Jay didn’t have a physical.

I don’t know if you are familiar with DSU, but one thing about them was that they do everything at the last minute.

There was no longer time for Jay to get a physical the day before tryouts.

There was no organization.

And this frustrated Jay because he was desperate to show how good he was at basketball.

This was a strict rule.

But Jay didn’t let this stop him.

Jay found a way to sneak into the gym during tryouts to get his fair shot at making the team.

He remembered who didn’t say “here.”

And he told the coach that he didn’t hear his name and would say the name of the missing person.

Jay was able to try out.

Unfortunately Jay didn’t make the team, but he was able to show off his skills and see what he needed to work on the following year.

Nothing would stop him from getting his shot.

Jay didn’t care about how he was going to try out, he just wanted to try out so he made it happen.

And this is what you focus on.

You focus on how you can do something rather than why you wanted to do it in the first place.

When you know the why, you will find a way.

If you continue to focus on this idea that there is perfect timing to do something.

You will be in the grave before you do it thinking this way.

You will become a creative thinker.

Even if you have to sacrifice something, you’ll do it to achieve what you really desire.

There won’t be any excuses.

You’ll just do it.

And physiologically, your brain will be making more connections and growing.

It’s called neuroplasticity.

And this is why I recommend you to just start something that you really want to do.

Think of something you really desire.

Then think about why you want to do it.

And go do it right now.
How to write it so that they will read it
By: Pam Parker Foley
Tags: Writing, SEO, Writing Tips, Business, Copywriting

How to write it so that they will read it

It is a challenge that most writers face…how to produce content that readers will actually read.

In a crowded market, getting your work read is even harder than ever. Readers have so many choices and so little time to take in the flood of information coming at them every day.

But isn’t the point of putting words to paper having them read? As writers aren’t we creating work that tells a story, inspires, or educates?

Certainly, it isn’t simply the goal to put words on paper, or on a website…just to fill a space.

The words you write matter….and when you write well, they can change the course of a business.

Whether your writing is for a business, for your blog, or for the next great novel…if it isn’t interesting and offering something new, it won’t be read.
Writing A Great Copy
By: Mariam Ekwere
Tags: Copywriter, Details, Articles, Writing Tips, Copywriting

Writing A Great Copy

I know it’s strange but

I like to read my mails in the toilet. It is just easier for me that way. I like to multitask but sometimes it is hard to do that.



Like trying to write my due article while making popcorn or trying to explain “thermodynamics” to my little brother while setting up my FPL for the week.



See multitasking is not easy but in the case of the toilet and my mail.. it’s like stew and rice – goes perfectly well for me.



Now as much as my morning routine is great, the idea doesn’t help with the rest of my day. Why? I am not a good multitasker. I am a semi – perfectionist.



I said “semi” because I won’t cry when I get a B in Intro Physiology ( to me a B in that course is a miracle!). But I like things being topnotch, even my grades. And I like to know the details of everything I am to do.



So I just can’t have a work call in three minutes. Except you are a world class guru in explaining concrete ideas in said time, I’d keep asking questions. I like to know exactly what it is I am to do and when.

I am “detail – oriented”. Yeah I know I sound annoying already but I am. Not in an annoying way though but in a cute nerdy way.



To me details are everything. And it should be to every copywriter.



Details give life to your story. They make your copy original and relatable.

PLUS SIDE



It is hard for copycats to copy personal details like how I threw up at the first sight of snake instead of running. Yes I didn’t get bitten, my mama came to my rescue.

My point is every copywriter should be in love with details. You should be nuts about them if you want to write a great copy.



Personally I am going to read your email to the end if it doesn’t feel like an email.



Even with my friends, I like it when they tell me details. Although some nights I just want to hear “oh I am good and I had a good day”. But most times I want to hear what really happened, good or bad. Knowing the details of their lives make me feel closer to them and them to me.

That’s what your copy should do; draw people.

So make it your mission to fall in love with details. Only then would your subscribers fall in love with you.

PS: FPL means Fantasy Premier League. I am a huge FC Barcelona fan. I pray they won’t be the death of me!



Also I know what thermodynamics is, I just don’t know how to explain anything Chemistry in the spur of the moment.



And thank you Laura Belgray for giving me the inspiration to write this.

Mariam Ekwere
Your Eyes
By: Nirbhya Singh
Tags: Poem, Creative, Relationships, Women, Copywriting

Photo by Molly Belle on Unsplash

Your eyes drop dead gorgeous

why in them sadness resides?

speak and tell me what you bleed inside?
In 2021, sustainability proves profitable in agriculture, hospitality, food and beverage
By: Jayden O'Neil, Brew Copy
Tags: Brand Messaging, Marketing, Food And Beverage, Marketing Trends In 2020, Copywriting

Covid has sparked many important conversations, and one of them is resilience. In an age of uncertainty, we have begun to shift from prioritising infinite growth to building resilience—in our communities, environment, and the world.

Building a resilient world means creating food, drink, farm, and hospitality businesses that are environmentally conscious. And as we are becoming more aware and interested in where our food comes from, the businesses that are moving in the direction of sustainability are getting rewarded.

Research shows people are increasingly showing support for businesses that demonstrate care for the environment. So much so, in the COVID-19 environment, sustainably marketed products were able to hold their spot in the market share,” said Larry Levin, executive vice president of Market and Shopper Intelligence for IRI.

Pursuing sustainability wasn’t always rewarded, from a business perspective. Such decisions added extra costs and there wasn’t a large enough market.

Today, though, sustainability is now identified as the top trend across the industry.

Randi Kronthal-Sacco, a senior scholar at the NYU Stern Center for Sustainable Business told Smart Brief many brands are currently failing to communicate their sustainable actions to green consumers.

To attract such people, she says, brands need to make ethical changes and then advertise those changes through print and digital marketing platforms, as well as on packaging and menus.

“This is the future, and if you don’t adapt, you risk obsolescence,” Kronthal-Sacco says.
In Writing, FEWER Words = MORE Attention
By: Chris Pawar
Tags: Blogging, Writing, Editing, Content Writing, Copywriting

Photo by Filip Mroz via Unsplash.com

Here’s Why:

In our haste, we often use more words and deliver less meaning. We rush to get to the end of our articles and never get to the point.

The proof is in our speech. If you had something important to tell a friend, how long would it take you? One minute, thirty seconds, even less? Why, then, should your writing take five or ten minutes to do so in writing?

No one has the time for that.

Here’s the sad truth that writers of anything need to hear: unless it’s out of pure recreation, very few people like to read. Seriously, our colleagues, friends, and even our mothers all skim the articles we send them. Not because they don’t like us, but because we’re all BUSY! Now, imagine the people you don’t know, like average web surfers or potential customers. How much time are THEY going to give your message?

Here’s how much time the average person spends reading:

Email – 13.4 Seconds – in reality, unless the reader gets hooked, they’re skimming, not reading (Source Litmus Software Analytics)

Blog Post – 10 seconds – not kidding here. All your hard work and care you put in will go for naught if you don’t hook them quickly. (Source: Weidert Group)

Here are, according to Hubspot, suggested lengths for social media posts:

And for Social Media, expect attention spans to be shorter. In fact, Hubspot suggests Facebook posts be no longer than 40 characters.

Forty CHARACTERS, not words!

And for other platforms:

Twitter – 70 to 100 characters

Instagram – 125 characters or less

Linkedin – 140 characters (Yes, I am in violation!)

YouTube Videos – 3 minutes – Title 70 characters

Get to the Point!

If you don’t want your writing ignored, use this scenario: You see your neighbor jogging down the street, and you yell, “Hey Betty, did you hear…” (and whatever you put at the end of the sentence is your post). Think of the point you want to make. Can you put it into a sentence?

When you’re successful, Betty stops her jog, take a breath, and ask you to explain more. If you’re not, you’re lucky to get a smile and wave as she glides past.

Always assume your reader is busy. Show you value their attention by being succinct, and they’ll return the favor by listening to what you have to say.

Don’t believe me? Convince me otherwise in the comments!
Connection, as your primary unique selling proposition
By: Jayden O'Neil, Brew Copy
Tags: Brand Messaging, Copywriting

I worked at cafes for 10 years and I often asked people why they went to some venues over others. The most common answer I got was, “It’s just good coffee and I like the owners.”

Good coffee is no longer a unique selling proposition anymore. If you want to succeed in the space nowadays, you absolutely must serve amazing coffee, every time, quickly.

Given tools have advanced a lot over 10 years, making consistently good coffee isn’t actually that difficult, anymore. But the cafes that often succeed are the ones that put time and effort into developing relationships with the local community.

Hence, the common response above.

As the market becomes flooded with more small businesses, there are going to be more and more businesses similar to ours, competing for the same customers.

They, too, will have great coffee, but they will have the advantage of being the new kid on the block.

So, in an everchanging and competitive marketplace, our resilience is increasingly tied to building connection and trust with those we aim to serve.

Not just in cafes. But in every business, including online.

We might have the same food offering as the person over there, but someone might come to us because we have put the time and energy into creating a thoughtful newsletter, which has allowed us to garner attention and trust.

A thoughtful weekly newsletter or a simple hello might take money or effort at the time, but in the long run, you will have a loyal group of customers and your competitor won’t.
My Personal Faves
By: Andrea Morris
Tags: Minimalism, Content Writing, Marketing Writing, Small Business Owner, Copywriting

My Personal Faves

Stories on minimalism, small biz marketing, and aligning your business with your personal values Andrea Morris ·Dec 14, 2020

Photo licensed from Adobe Stock by author.

More to come.

Know you need to email your list but can’t find the time? Get my free Easy Emails Guide: 4 Steps to Email Your List Every Week. Minimalist-approved tips for simplifying your marketing emails.

Talk to you later, Andrea
The Mistake That Cost Me My “Baby”
By: Nick Maier
Tags: Copywriting Tips, Words, Marketing Communication, Copywriting, Copywriting Services

9 months. That’s how long it took me to grow The Youth Academy to a 6-figure business since we opened our “doors” on 1st December, 2016

On the day I write this, 9th December, 2020 — I am watching as my baby dies in my own arms

And I’m completely okay with it. In fact, I’m happy…

If you’d have asked me what I’d be like 12 months ago in this situation my answer would have been something reminiscent of a bull in a china shop. Shit would be hitting the fan and there’d be blood everywhere. A personal WWIII if you will

In reality, however, as the hurricane rages around me I find myself sitting in the eye of it calmAF, with an acceptance and knowing that things are perfect and only going to get better

Why?

I am a World-Class Copywriter. I can communicate a message, create an emotion and drive an action — regardless of what it might be. I’m good for life…

How did this happen though? I know exactly how. I can even pin-point the moment in time

November 6th, 2018. It was at a team meeting. We’d observed that whilst we were CRUSHING the youth athlete market of our local Newcastle, the services we were providing and results we were achieving could be replicated in all youths. We could increase our impact — so we did…

That was our downfall

Our messaging changed. The youth we coached and mentored changed. We began working with people who weren’t our ideal clients and found ourselves in a position where we HAD TO GROW, instead of wanting to grow

The energy we put into the business changed as the energy we were receiving back from our clients had changed — because they weren’t our ideal clients anymore

We went from 100% ideal clients to 80/20, to 60/40 to 30/70 very quickly. Too quickly to see what was happening

I was self-delusion. I wouldn’t admit it to myself until it was too late. We could see what was happening, yet we didn’t allow ourselves to see the truth that this was our issue. We tried changing the programming, communication and experience — but we were putting a bandaid on a bone deep cut

Essentially — we tried to please everyone and ended up pleasing no-one. Clients and selves included

Lesson learned

We’re alive. We’re breathing. We’re in a better position as humans and business people than we were four years ago. And that’s powerful

Learn the lesson. Keep your eyes on your message and the dream clients you wish to work with. Hold true to yourself and value yourself and what it is you deserve. Growth isn’t solely driven by or based on numbers. We would have had FAR GREATER IMPACT had we held strong with our core focus first and foremost instead of trying to impact more youth

Journaling Prompt: what’s a mistake I’m currently making that I’m not allowing myself to see? Why am I not allowing myself to see it?

Nick Maier

@nickmaier__
How GPT-3 works on the examples.
By: Andrei Ivanouski
Tags: Blog, AI, Artificial Intelligence, Gpt 3, Copywriting

Generative Pre-trained Transformer 3 (GPT-3) is an autoregressive language model that uses deep learning to produce human-like text. It is the third-generation language prediction model in the GPT-n series created by OpenAI, a San Francisco-based artificial intelligence research laboratory.

Your phone prediction neural network predicts the next word when you write your message.

next word prediction

What is the Next Word Prediction?

The easiest way to write the sentence is to type the first word, and then select the second word by using predictive text. It is fast and very easy. It is also a great feature for mobile users but there is one problem when using this solution. The predictive text only works for the next word, it will not help you with the second word.

How GPT-3 Works on next word prediction?

The Graph Predictive Text uses a neuron network to predict the next word. This is done by using the connections between the words. The Graph Predictive Text has several layers.

Graph Predictive Text has several layers of connections:

The first layer is the Input Layer.

This layer has all the words of the dictionary. The input layer has connections with the next layer, it is called the Hidden Layer.

The next layers are the Hidden Layers.

Their layers are used to predict the next word by using the words in the previous layer.

The next layer is the Output Layer.

Neural network example

This layer is used to predict the next word by using the words in the input layer.

Now we are ready to predict the next word.

The first step is to check the input word. The Input word is checked in the Input Layer to find the input word. The Input word is checked in the Hidden Layer to find the next word. The next word is checked in the Output Layer to find the next word.

The second step is to calculate the score for each word. To calculate the score the Graph Predictive Text calculates the score for each word and the best word is selected.

The third step is to predict the best word. The best word is selected from the output layer.

Now we are ready to predict the next word.

GPT-2 visualized example
2 Things To Avoid To Make Your Copywriting Stronger
By: Obinna Morton
Tags: Vulnerability, Writing, Storyofmylife, Writing Tips, Copywriting

With that, let me go ahead and move onto what I did before this. I had to delete the post because I didn’t really like it. I want to share just two things I learned today NOT to do with copywriting.

It’s from a copywriter named JK Fraser. He is a white boy/man like a lot of the writers I started studying, I notice. Regardless, I couldn’t find much on him online. The Quick Notes I’ll share are from a podcast I listened to called Copywriters Podcast.

It’s by another copywriter named David Garfinkel. Who carries the same look at Fraser. Anyway, let’s get to things. Here’s what NOT to do.

Another one with this look. My father got us the VHS tape. There’s more to the story. Me and my siblings loved this movie. Einhorn…IS A MAN! Ein.HORN…IS A MAAAANNNN! Gif courtesy of GIphy.com

1. DON’T FORGET THE FACTS. AND DON’T USE THEM UNTIL YOU SEPARATE THE IMPORTANT FROM THE UNIMPORTANT ONES.

One of my corrections in a new job I started a few months ago has been that I give too much information. I don’t know how to choose what needs to go in the specialty page.

This is good advice because sometimes we’ll get so much information, and we’ll have to pick and choose what matters the most. My Editor shared with me this advice. I share with you. JK Fraser shares with you+me, too.

Also, knowing the facts will help you to spotlight what the selling point can be. The podcast episode gives more details, but basically another ad copywriter named Joe Sugarman who is well-known for ad copywriting did this — he renamed an item that went on to sell well, after speaking with the product’s engineers to learn more. The Pocket CB. He got the facts.
Once Upon a Time in Hollywood and the Golden Age of Ad Copy
By: Brandon Hall
Tags: Advertising, Once Upon A Time, Quentin Tarantino, Radio Advertising, Copywriting

This weekend, I watched Quentin Tarantino’s “Once Upon a Time in Hollywood” for the fourth time.

It’s a movie that gets better with every viewing.

You drop any expectation of a tightly-wound plot and simply allow yourself to simmer in the atmosphere of 1969 Los Angeles.

It’s not just the music or the set design or the costuming.

The radio ads, all of which actually ran on the LA airwaves in 1969, are crucial to the film’s ambience. So much so that the OST includes six different spots.

I’m also now reading “The Copywriter’s Handbook” by Robert W. Bly.

While I’m still early in the book, many of the ads used in OUATIH abide by golden rules of copywriting.

For example, Bly talks about how “selecting the audience” within the first few words or seconds of an advertisement is an effective way to grab your target audience’s attention.

He writes, “If you are selling life insurance to people over sixty-five, there is no point in writing an ad that generates inquiries from young families.”

Now, listen to the first few seconds of this ad read for Tanya Tanning Butter:

Pretty cool.

I’m excited to better analyze copy from ads current and past as my knowledge of copywriting continues to grow.

Here are some other great radio spots from OUATIH, including the amazingly mellifluous Heaven Sent jingle:
3 Ways to Show Your Email Subscribers Respect
By: Andrea Morris
Tags: Small Business Marketing, Subscribers, Email Marketing, Respect, Copywriting

3 Ways to Show Your Email Subscribers Respect

Photo licensed from Adobe Stock by author.

Call me an email-ologist: I study marketing emails for a living.

I answer important, age-old questions like: Why did that subject line make me smile? Why are the ten links in this email so annoying? Hmm… I feel a disconnect between this email and their brand… Where’s that coming from?

From these questions, one sensation pops up repeatedly: respect. I feel respect — or, equally often, lack of respect — from big brands with big budgets and from tiny, well-intentioned, one- and two-person businesses just trying to find their place on the internet.

For email marketing to work for most businesses, and certainly for small ones, subscribers have to trust; trust comes from feeling respected.

Here are three ways to show your subscribers respect.
Being a star in your industry is a matter of copywriting
Tags: Copy Writing Tips, Copywriter, Copywriting, Copywriting Services

“If it sounds like writing, I rewrite it.” — Elmore Leonard

“Copy is not written. A copy is assembled.” — Eugene Schwartz

When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.” — David Ogilvy

Copywriting matter a lot, if you are in the marketing and sales industry,

It matters to get a higher conversion rate,

It matters to convey your thoughts,

It matters to have higher followers in social media,

It matters to flow your message in a very decent manner,

It matters directly or indirectly even in your ROI,

The game of copywriting is played everywhere in the marketing industry,

You can imagine, the play of

Video script

Blogs and article

Headlines

Cold emails

Podcast

Facebook and LinkedIn post

Description

Copywriting is an indispensable part of all of the above. you never know where it gonna hit and make a blockbuster on your niche if I say.

Everything that you need to know about copywriting if you are not a copywriter!!

Copywriter??

The day in the life of a copywriter is filled with writing by putting words afterwords.

Needless to say, a copywriter spends most of the time writing and analyzing customers or audience that they need to persuade based on a product that they want to offer.

You know, how often you try to know your audience and how they set forth these things in their mind.

You write copy based on how they will take your words into a sentence to sentence and speaking directly to them.

What things that you need to keep in mind to become a good copywriter?

You don’t need any formal degree to be a good copywriter. you just need to be good at following skills,

Structure of sentences

Good grammar and spelling

Persuasive emotion on your word

Understanding customer

please visit this page to read further more!
Neden “Arjantin Bardak”?
By: Gizem Belen Akgüney
Tags: Writing, Copywriting

in In Bitcoin We Trust
How to be better than most people (at pretty much anything)
By: Josh Lee
Tags: Work, Motivation, Copywriting

I’m not very talented…

There’s a ton of things I enjoy doing like recording music, writing articles, and making other forms of content.

I’m not particularly good at any of those things, but I think I’m pretty decent.

Now, I’m not in the top 10% or even the top 20%, but I’d wager I’m better than most people who do these things.

And it’s because of a little trick I use (that isn’t even very difficult)…

You don’t have to be talented or smart to do this, but it could help you become better than your peers.

Ready for it?

All you have to do is… show up.

And keep showing up.

I’m in a lot of groups of people for various things like copywriting and learning Chinese.

Am I the best at any of these things?

No way.

But I am better than the people who showed up a few times and then quit?

I think so.

All I do is show up and try.

Most people only show up for a while and eventually quit. They quit when it gets hard — before they get good.

And of those who do show up… some of them don’t even try.

With whatever you want to succeed at, showing up is half the battle.

Want to get better at a language?

Show up every day and use the language.

Want to have a successful business?

Show up every day and make offers.

Want to be a good writer?

Show up every day and write.

Remember, you don’t have to be perfect. You don’t even have to be good.

You just have to show up, care, and do an okay job. That’s more than most people ever do.
Outsourcing Your Copywriting Is Costing You Money & Time. Here’s Why
By: Nick Maier
Tags: Copywriting Tips, Words, Marketing Communication, Copywriting, Copywriting Services

One of the best pieces of advice I’ve ever been given was by Tom Bilyeu. I was a guest on his show Startup Theory…

He said “Nick, keep your marketing in house and to yourself for as long as you can. Only you know what you’re creating, your message and how you want to say it — nobody can copy or do that for you as good as you can”…

Tom then went on to express that in the future, if we did outsource it to still stay in a co-creation relationship with the marketing agency or freelancer so we could keep control of the reigns and what is happening

We’ve been led to believe that it’s a smart move to delegate the things we suck at. It’s true — to a point. It does save us time, energy and money to offload the things that are energy vampires for us to people who are unique genius’ at tie. But, it’s also a trap — here’s why…

Aside from Tom’s truth about those people never knowing your own message as well as you will, there’s 2 main points to keep in mind here:

If you don’t have a basic understanding of what constitutes good marketing and copywriting — your freelancer can walk all over you. They could end up writing shit and you’ll never know until you test it. What this does is a. cost you money on the copy itself, and b. cost you extra money on the testing. They’ll simply say “you need to test copy and marketing to see if it works” — which is true, but you can also test your own creations for free AND develop the skill at the same time. Plus, you save time from having to communicate with the freelancer, making edits to their work and bringing them up to speed on everything… You’re limiting your future growth and earning potential. Copywriting is the skill that keeps on giving. It’s one of the only skills where what you receive back from your input can be astronomically higher than your input. You could spend a day working on a single piece of copy, only for it to work for you for YEARS and bring in hundreds of thousands or millions of dollars. All that from a few hours work… That’s leverage and a skill you can use for for remainder of your life

Let’s say you do develop the skill and use it for yourself for the rest of your life. Think about not only how much you’ll receive back from the skill financially, but also how much you’ll save (and therefore keep in profit) if you never outsource to a freelancer or company ever again…

That is a thought to give energy and attention to

Journaling Prompt: do I really need to hire a freelancer and outsource my copywriting/marketing OR do I simply need to up skill myself? If I’m against learning it myself, why? What story am I telling myself about why this is a bad move? Is it time, my abilities, or something else?

Want to learn to copywrite? Check out Skillshare, Udemy or Copywriting University

Nick Maier

@nickmaier__
How to Make your layout for Capturing attention?
By: Shashank Gupta
Tags: Digital Marketing, Copywriting Tips, Content Writing Services, Digital Marketing Agency, Copywriting

Making your layout get attention

How get attention -

Your headline and your layout both play important part in how well you do that?

We have already discussed headlines at length. Now let us make a few observations about attention- winning layouts.

Two ways to do it -

To get attention with your layout you may do either one of two things

Get attention

1. Make it so powerful, so unusual or so dynamically dominating that it captures the eye despite the competition of other advertisements less unique or less positive in their impact.

2. You may make your layout so uncommonly simple, sedate, or “non-professional” that it’s very restraints capture attention.

Don’t get “Arty”

In an effort to get attention with your layout don’t try to do it through perfect symmetry and balance. To get and to hold attention a layout should have two qualities-

1. It should be interesting to look at.

2. It should not be static, but should convey the feeling of movement and action, for these are interesting. As the late professor George burton Hotchkiss said, “One of the strongest incentives to attention is moment.”

Perfect Balance Image

Is it interesting? Does it hold your attention? Does it start your imagination working? No. it just sits there, Static, An uninterestingly perfect “balanced layout.”

Now compare it with this imperfect image

Imperfect Unbalance Image

Isn’t it more interesting? Does it lack of balance hold your attention longer, start your imagination going?

The use of picture

A picture of a woman, young child, or baby generally gets greater attention from women than from men; a picture of a man will generally get greater attention from men than from women.

People want most to see picture of other people rank order readers preferences was

I. Photographs of children

II. Group of adults

III. sports seen

IV. Animals and

V. Natural scenery

People are more interested in words combined with picture then in words alone;

Show product in use

It has also been demonstrated that, when picture in the product in your advertisement, you will get more attention by showing it in use. Doing something, accomplishing something for The Reader. “Make it live and breathe and serve right in the front of the eyes of the prospect.”

First an illustration should be relevant to the product, its use, and your copy story about it. it should do a specific selling job pictorially, here are a few suggestion. By showing the product clearly, preferably in use. By picturing the advantage of possessing It; or negatively the disadvantage of lacking it.

We have written our headline and finished our layout let us get going on the body-matter copy for our ad observing fundamental no. 2: show people an advantage.

Remember when writing your headline: you are really calling out a phrase or a sentence that will “flag” people- and will make as many of them as possible say, “I want that,” or at least, “what is that? Tell me more.”

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