Why Giving Free Value Is Still the Best Brand-Building Strategy
By: Dawid Pacholczyk
Tags: Marketing, Self Improvement, Branding, Daily Manager, Social Media

There is strong competition

Competition is everywhere. You compete with hundreds or even thousands of people who want to build their presence in your niche. It’s a fact, accept it or you won’t stand a chance.

People are trying different strategies. Some of them are common and some are unique. To be honest, it doesn’t change a lot. You just need to have a plan, be patient and persistent. You won’t build your audience quickly. You won’t have thousands of customers by taking shortcuts.

Why? Precisely because the competition is strong. You have to show up and most importantly you have to stand out from the crowd. Without that, you’ll lose. You must find and understand your competition. After that, you’ll be able to prepare a plan that will help you win.

You must change your name, your person into a strong brand. People recognize brands. They believe them and trust them.

It’s the same thing with products. We’re more focused on the brand than on the product itself. So take an example from big companies and take care of your personal brand.

Don`t give content, give value…for free

What can I say? That’s the reality. People are giving an enormous amount of value for free. Without a strong audience and a well-established group of customers, you won’t sell a lot. The only way to get those two things is by giving them VALUE.

To do that you must understand that content is not value. You can’t just push worthless babble onto the internet. It’s not about generating a huge amount of articles, films, or Insta stories. It’s about providing value that your customers can benefit from.

People want to grow, they want to develop their skills. They want to become better. Use that for your purpose.

There’s no better time for that than today. The internet, YouTube, social media, platforms like Medium are mines of knowledge. You can learn everything for free.

Your job is to deliver value using those platforms and build your brand. Your task is to build the recognition of your name.

If you want to sell something, people must trust you. They have to believe that what they pay for is worth it. How do you do that? The recipe is very simple.

Show yourself to people. Remove obstacles to reaching your knowledge and experience. Show that you’re not just another entity that wants to become rich and famous. Give them more than you ask from them.

But you must know one thing. It’s a hard job. It requires a lot of effort. Not everybody can do that. If you don’t persevere in it, you’ll only lose precious moments of your life. So you have to think about whether you want to get involved. If you don’t do it, you won’t build a strong brand and you won’t achieve anything.

Adapt the strategy to your possibilities

If you’ll use Google for finding the best strategy for publishing your content, you won’t learn a lot. You’ll find articles about the need to publish daily. But also you’ll find information that the best way is to publish something every other day, or three times per week, or daily but without weekends.

If there is one thing that I’m 100% sure is that it doesn’t matter. Why? Because you’re targeting thousands or even hundreds of thousands of potential clients.

You’ll never find a strategy that will be good for each one of them. So the best way is to prepare a strategy that will allow you to prepare and deliver high-quality content.

Valuable content is much more important than a large amount of content. The equation is simple:

Value > Amount

There are a couple of things you need to consider:

Where (on which platform) will you find your customers?

How are your clients using this platform?

What kind of content must you deliver there?

How much content can you deliver without losing quality?

Think about those things, prepare a plan and strategy, and start building your brand.