To begin with, not everyone in your target demographic is on social media.
By: Sreekanta Vighnesh
Tags: Apps, SEO, Digital Marketing, Top 10, Seo Services

Using social media, you might not be able to connect with the correct people.

Social media’s usefulness ebbs and flows. Take, for example, Facebook’s Reachpocalypse. We have no way of predicting whether or not a particular social media platform will continue to deliver visitors to our blog.

There are far more prospective consumers who do not use social media than there are who do. You must locate them and establish contact with them.

If you’re a content marketer, growth hacker, or blogger, it’s critical to master every tactic available to increase blog traffic. Traffic-driving strategies can be devised by social media gurus, but you must be aware of the tools available to you.

To be clear, I strongly advise you to maximise the usage of social media in advertising your blog post and generating traffic to your website. However, I would advise you not to rely solely on your social media following.

You can get a significant competitive advantage by utilising other kinds of content promotion. Instead of aiming to get clicks, views, conversions, and engagements from a small percentage of the population, you may get a lot of traffic from new places.

I’m only going to provide ways that will deliver massive amounts of traffic to your site without you ever having to log into Facebook, Twitter, or any other social media platform.

Begin with the appropriate content.

The type of traffic you receive is determined by the content you create. In general, terrible content attracts crappy visitors.

What is the reason for this?

The Google algorithm is far more intelligent than we realise. It can discern the difference between content written with superb grammar and voice and information hurriedly thrown together with little ability or competence.

Your primary goal in writing a blog article is to generate a well-written piece of content that will bring value and information to your target audience, rather than to “rank.”

With that in mind, here are some tips for getting started with the correct material.

Create content for the persona you’re aiming for.

Now is the moment to establish a target persona if you haven’t before.

A typical persona contains a few demographic details, as well as a made-up name and photo of the person you’re attempting to reach.

persona of a small company owner

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A good persona will assist you in creating content that is focused and targeted rather than broad and superficial.

Know what you’re talking about.

Your personal reputation has no bearing on your ranking. However, your ranking will be influenced by how well you understand your subject.

What is the reason for this?

According to a number of studies, Google loves extensive and in-depth content. Content with a word count of more than 2,000 words is a strong contender for Google’s first page results.

top search engine results average content length

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Clearly, you can’t just slap a bunch of words on a page and expect to rank.

The content itself should be comprehensive and in-depth. The words you employ (subject relevance) and the websites you link to (authoritative) both influence Google’s perception of your content’s credibility.

The more you know about your subject, the more you’ll be able to create deep, masterful material that gets ranked.

It’s tempting to skip over the first few steps. What happened to the cool, traffic-boosting ideas?

They’re on their way. However, laying the proper foundation is crucial. Nothing else in this tutorial will matter if you skip this step.

Concentrate on the long tail.

Apart from social media, the longtail keyword is the single most significant approach for getting visitors.

Longtail keywords are search terms that are made up of numerous words rather than a single phrase.

Consider the following scenario:

iphone is a head term, or a short-tail keyword.

Longtail keyword: best waterproof iphone 6+case for extreme sports.

What are the benefits of using longtail keywords?

Because it’s harder to rank for head terms, use longtail keywords.

If you wanted to rank for the terms “paint,” “apple,” or “phone,” you’d have to accomplish some extraordinary feats, such as becoming Wikipedia.

Furthermore, ranking for such a word is essentially useless. Despite the fact that many people use head phrases to search, the quality of traffic generated is usually poor.

Longtail keywords are useful for driving focused traffic to your website.

You don’t only want people to come to your house. You’re looking for focused traffic.

That is the longtail keyword’s power.

Passive users are actively weeded out by longtail keywords. Searching for a longtail query requires time and effort.

Longtail keywords have a higher demand as well. Longtail keywords account for more than 70% of all searches.

Number of keywords vs. monthly searches

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Choosing the correct longtail keywords for your website will yield huge benefits, including the right kind of visitors.

Because longtail keywords are more likely to convert visitors, they should be used.

The low level of competition and focused traffic can only indicate one thing: visitors are more likely to convert.

Competition vs. Conversion Probability

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People who are directed to your site by typing in longtail queries will find it to be really useful.

After all, people found your article by searching for something really specific and long. If your website appears in the search results for that term, it must be related in some way.

It is extremely popular among visitors. They also convert.

Conversion rates on websites vs. longtail keywords

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An effort to attract longtail traffic should be at the centre of any traffic-generating plan. There is little competition, and the chances of conversion are great.

High-traffic specialised websites can provide you with referral traffic.

Obtaining connections from other specialty websites is one of the most effective techniques to increase your website’s referral traffic.

How do you go about doing this?

Allow me to offer an approach that I’ve taught others. Believe me when I say that this strategy works, especially if your niche is blog-savvy and online-active.

Visitors to your website are referred to you by users on other websites.

If someone is reading an article on the XYZ blog and sees a link to “this fantastic article,” they may click on “this great piece.

Voilà. Traffic derived via referrals.

If you’ve got Google Analytics set up, you’ve probably spent some time looking at your own referral traffic.

google adwords

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According to recent statistics, social media sources account for the majority of referral traffic.

publisher’s share of traffic

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Despite the fact that social media dominates referral traffic, other websites continue to be valuable referral sources. Leads from these websites can be more useful than visitors from social media referrals in some circumstances.

What method do you use to get this referral traffic? Here’s how it works.

Find the top specialty websites with a lot of visitors and qualified leads. Concentrate your efforts on websites that produce high-quality material.

Send an email to the website’s authors or publishers to inform them that you’ve linked to them.

That is all there is to it.

So, what’s next?

There are a number of options:

You’ve gotten yourself on their radar. If they aren’t already familiar with you or your content, they will be soon. You’ve figured out how to say “hello” in a nice and professional manner. I’ve arrived. “Take notice of me.”

They are grateful for your efforts. Hey, you’ve managed to cultivate some goodwill. I mean, it can’t be that horrible, right?

They promote your material on their social media networks. They may spread your content if they have a following on social media or other platforms.

They include a link to your blog. This is where referral traffic originates. A tit-for-tat link courtesy is a way of thanking another blog and the content they produce, even if it’s not expected.

You will be on their radar if you simply link to others without reaching out. I recommend leaving a small message after each link, but if you forget or don’t have time, you’ll still get on their radar and possibly get a link back.

Some of the most successful content marketers I’ve met have built their businesses on this strategy.

This type of outreach has a massive cumulative effect. You can get guest post invitations, speaking engagements, placement on top influencer lists, and referral traffic.

Blogging as a guest

My primary source of traffic has been guest blogging. I enjoy guest blogging because I enjoy writing. But I also value the opportunity to contribute to a larger audience.

With the stuff on Quicksprout and my personal website, I can only reach a certain number of individuals. When I write content for a website like Forbes, Inc., or Search Engine Journal, I’m able to reach a different audience.

Another form of referral traffic is guest blogging. Guest bloggers frequently provide a little bio at the bottom of their article with a link to their website.

Guest blogging also aids in the development of brand awareness and knowledge. People get familiar with your identity and brand as you develop popularity in your niche. As a result, branded organic queries or direct visits are generated.

Digitactseed a well-known author, makes the unscientific observation that referral traffic from other comparable blogs is a significant source of traffic.

Make sure you’re blogging regularly. Guest author sites want to make sure you’re a capable writer, so they’ll most likely ask for samples of your writing.

Look for websites that allow guest posting. Guest posts may be accepted by some of the specialty sites you currently browse and read.

Request permission to guest post from the site’s administrator or owner. Being an active reader of the site, participating in blog comments, and spreading the information can all help you get approved.

Make a pitch for a topic or an article. You’ve enhanced your game if you have an essay or topic prepared. You shouldn’t send a pitch to someone who hasn’t asked for one, but if you have one prepared, you can mention it.

It’s a snowball effect when it comes to guest writing. You’ll be able to do more the more you do it.

As you develop more material, your name and the worth of the articles you publish will become more well-known. They might come looking for you instead of browsing for places to post on.

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