This is the tipping point of massive esports growth.
Tags: Esports, Gaming, Startups, Technology, Technews

This is the tipping point of massive esports growth. The competitive gaming industry also has a huge spectator fan base, the third highest viewed sports in the US. The online streamer content flows each day is much larger. People watching, reviewing, interviewing, casting and all other esports content is coming in and made to reach the audience. What draws the fans in? The statistical war between pro players and the who-beats-who hype.

This hype is created with the help of the tech community who largely plays the role of getting content to the audience. Esports being a new phenomenon, and us being the first generation audience to it, it is crucial for these tech bodies to retain the quality of content for the coming generations.

Twitch is one of the earliest bodies to enter the broadcasting scene and provide a platform for quality gaming content. Streamers can stream online and have discussions with the viewers. The broadcasting revolution brought gaming content to the audience who watch it religiously. There are many other tools and apps that enable us to get hold of the industry happenings, games, events etc.

The most recent esports startup is DOJO MADNESS.

It is your virtual coach, providing tips based on your in-game performance for games like LoL, CS:GOand Dota 2.The Berlin-based company is going to change the coaching norms forever. The app can connect to your game and provide tips based on the way you start playing, mid-game strategy and late game instructions.

DOJO MADNESS is the brainchild of Jens Hilgers, yes, the ESL founder Jens Hilgers. It started out as an initiative towards helping people out with their day-to-day gaming problems by creating tools for the same. Jens earlier came up with LOLSumo, which is a second screen app for LoL and the website Mobafire where you can find the perfect builds to all the heroes of Dota 2. He took the idea a little further and Bruce.GG was created.

It’ll be annoying to switch on to another tab to keep an eye on the build guide and play your game simultaneously. The free app here fulfills the need for context and guidance to make good strategic choices without leaving the game. Bruce.GG turned out to be the hand of god for budding Dota players, as they can keep a check on the guide and receive tips from the app. The advanced machine learning technology used in here has revolutionized the way gamers learn and improvise. It acts as your personal assistant, coach, and teacher at the same time.

The idea of LOLSumo was greatly received by many, but not after it released the paid version, where you have to give a monthly amount to use the app. Few reviewers assured to refer it to any MOBA player they find and also gave 5 stars for it. Because it is great on performance indexes where overall statistics can be viewed and compared to your earlier records and analyze yourself. This gives a boost to all those small teams cropping up from around the world who cannot really afford coaches as such and are self-reliant. They can assess their team play, other team members, compare statistics and improve efficiently.

Like LOLSumo(League of Legends) and Shadow.GG(CS:GO), Bruce.GG is set to be released soon, but no dates are announced yet.

“We’re trying something bold, of great technical complexity and challenge and ultimately it needs to be providing significant value to esports players. That’s what we work hard for and believe we will succeed in,”said Jens on a Redbullesports interview.

The next big thing in esports is the viewer fan base, which is huge. In 2015 itself, comparing to NFL and NBA, esports was viewed by 13 million more people. The credit for a cult following experienced by the esports fraternity largely goes to the broadcasting channels and mediums like Twitch and Youtube. The spectator mode in Dota 2 and LoL gives all the visuals on the happenings around the map.

To make the viewing experience more interactive and appealing, CEO Jacob Novak rolled out what is considered to be the revolutionary esports broadcasting system, Genvid.

Most games being broadcasted are player’s perspective, but Genvid aims to bring in spectator interests which aim to attract more casual gamers. There are instances when a more famous player goes on for a kill and the camera focuses on him, but his teammate on the other side got a double, which goes unnoticed. To avoid this mix-up, Genvid comes with more diverse controls which can allow the user to set cam on particular area or player. Features like multi-angle viewing experience and customizable options are an added advantage. The most impressive feature was that you can click on the video itself as you do in a game to manage the camera controls.

This becomes highly useful in assessing a player’s performance and gameplay by viewing that particular hero only, and the statistics acquired from the video itself.

Genvid focuses on quality content broadcast, keeping viewer perspectives in mind. This will, in turn, be helpful in attracting the broad pool of casual gamers, whose viewing figures are far behind the religious viewers. The company says this could help esports companies achieve what has been lacking so far: better storytelling, more emotion, a focus on the most exciting players and action, and a step up in broadcast quality.

Genvid was born on March 2016, headed by Jacob Novak. The advisor is Yoichi Wada, ex-CEO of Square Enix, which initially supported Genvid, but later withdrew after a massive failure.

Budding startups, tech giants and biz tycoons getting into esports have created a new culture for itself. Given the media consumption shift happening and the speed at which new categories are growing and proliferating, there’s a ton of opportunity for start-ups to build a big business as this sea change continues to manifest itself. And investors can score points by getting in on the game.