Advancing Customer Experience
By: Ayo Oladele
Tags: Mobile App Development, Web App Development, Customer Experience, Web Development, Product Management

Interactions with customers via call centers have become more sensitive than in the past and expectations are gaining new heights by the day. Customers want exceptional relations with your company beyond good pricing and product quality. They are expecting a rewarding experience from personalized and consistent interactions with your firm.

In this article, we are taking a look at the recent contact center trends salvaging the decline of customer experience.

1. Advanced Analytics Using AI & ML

AI and Machine learning are finding a way into everything we do and how we do it. Their application is also easing and making the customer experience at call centers more exciting.

We have seen efforts of chatbots and virtual assistants as an elevation for customer service. Times are changing fast, therefore better methods and innovations should be implemented.

The use of AI call analytics and real-time speech-to-text transcription solutions, in this case, can be a good example of improving contact center efficiency.

AI and Machine learning can also enhance flagging characteristics for actions in calls, messages, and other communication types, real-time and post-call.

Data harvested through feedback from customers, surveys, calls-resolved, and emails can be used for quality assurance. Special analytic software can be deployed to understand customer behavior, identify or predict problems. They can also help to fine-tune the work process and derive more competent business methods.

Such integrated solutions mentioned above can facilitate sales performance, compliance, and better customer experience. Business growth will be data-driven as there will be analytics to measure call agent performance.

2. Omnichannel Communications and UCC

For companies to stay ahead, they must be able to transform their business environment timely to stay relevant. Customers should enjoy proactive services, hence business owners must provide the most effective communication channels with full customer data and context.

The use of unified omnichannel tools gives the room for possible communication with a customer at different channels simultaneously. Information can be sent to a customer from one channel, while valuable insights with feedback response can be received at another channel. This gives the advantage of convenience and speed.

Unified communications and collaboration tools such as team collaboration applications will be an ace for contact centers. Team members of a workplace will be able to have common leverage on collective business intelligence and information.

The use of CRM can be more valuable if integrated with omnichannel communications or UCC tools. Such integration will engage customer interactions with personality and empathy, which are essential for new era customers who expect convenience, speed, and consistency.

3. Moving to the Cloud

Cloud communication is a standard for most growing service providers including call centers. It covers effective communications for partners in business, employees, and customers. With cloud communications, you provide your team with a single platform for voice and video calls, SMS, instant messaging, etc.

Some advantages of cloud communications are as follows:

Provide your team with effective communication tools and enhance mobility.

Save space as on-site infrastructure is minimal for cloud communications.

Have an effective and predictable cost.

Enable integration with other cloud services.

Regularly updated with new features and functionality.

Easy scalable with an open option for managing resources, network capacity, and features.

Hiring remote professionals and supporting virtual offices is a new trend today followed by many organizations. Considering the advantages stated above, remote workspaces and workforce are implementable with easy maintenance. The use of cloud-based platforms and project management tools are effective facilitators for this.

Migration to the cloud is a sensitive process, and thus it is better to engage the service of a vendor that specializes in providing cloud solutions, their implementation, and customization. It is advisable to make the transition process to cloud in phases and at your own pace.

4. Implementation of Recall Technology

Human errors while sending written messages are unavoidable even at call centers. The transition time of interaction when sending a message is essential, but additional seconds to this time for correction is not a loss. The use of a delay-recall mechanism can save contact centers lots of trouble with writing and sending messages online.

On Second Thoughts (OST) or Recall Technology can allow aborting messages, resolving errors, or any form of miss information. Besides correcting errors, saving time, and money, it does not interrupt the customer service experience.

Call center agents can be of the advantage by being able to undo or edit written messages in real-time and still maintain conversational flow. It is convenient and still enhances the customer experience at the same time.

5. Advance Service Methods

The use of self-service tools makes solving some issues to be fast, and it reduces the workload at call centers. It enables the client to have the “you can do it all by yourself feeling”.

Some Customers prefer to go for self-service other than contacting or consulting a call support agent. The use of FAQ, virtual agents, and videos can make customers be able to solve problems faster with less dependence on center agents.

Implementation of a resource library for customers is another enhancement for better Customer Experience. It provides round the clock services and complements the live agents making CX more comprehensive and convenient.

The Way to Superior CX

The needs for today’s business operations can be complex and make the work of call agents to be cumbersome. Call agents should have all the appropriate enhancement and support to deliver in a single interaction.

Services and their corresponding technologies will always evolve together with client demands. Well-customized, agile, and nimble technological tools will create flexibility, and help a business to adapt to the rising challenges.

iTwis provides the development of web scrapers of Apps, business automation, and various IT services using laser-focused technologies. Contact us today for your IT projects.