THE ROLE OF DIGITALIZATION AND ITS IMPACT ON BUSINESS GROWTH
By: Rekha Ramlal
Tags: Digitalization, Business Strategy, Globalization, Role Of Digital Marketing, Digital Marketing

Digitalization has proven to be essential in every sector of life, from revolutionizing education systems to running a successful business model. It has improved the way of working and storing information.

In the past, every task was performed manually but now due to digital transformation this trend has changed to the computer world and we can perform our jobs quicker, at cheaper rates, and without errors.

What Is Digitalization?

Digitalization is the conversion of paper-based or manually done work to a digital format that can be processed by computer.

It has a great impact on businesses as it has automated all the processes from manufacturing quality products to their marketing and selling to the customers.

Along with this, it has also reduced the need for human work power thus minimizing errors and increasing efficiency as well as the accuracy of work. Also, it reduces the operational cost and time required for work.

How Does Digitalization Help Flourish Businesses?

Digital transformation has dramatically changed the business model and strategies.

You might be wondering, some years back we used to store all the necessary data in the bundle of files without having any backup option. While now since the world has transformed, all the data is entered in the Microsoft office and stored in the Cloud or Google.

Importantly, all the information is automatically backup thus preventing data loss. Needless to say, it is also one of the safest modes of data storage and can be accessed from anywhere. This is actually called digitalization.

But how does this help companies grow?

Well, digitalization uses digital technologies to update business models and automate a large number of practices.

It helps companies succeed in multiple ways; however, here we will mention only a few to give you a general idea of the impact of digitalization on businesses.

Brand Promotion

Digitalization promotes your business on the internet. Be it a small business or a larger one, every entrepreneur showcase his brand to the public via social networking platforms and websites.

They provide all the necessary information regarding the products and mode of purchase, thus, attracting customers from all over the globe. If we talk about customers so, every one of us surfs the web before entering the stores.

We compare prices as well as the quality of products from different brands and order online. This as a result encourages companies to enter the digital world and reach new altitudes.

Access The Global Market

Digitalization helps you to run your businesses globally; you can market your products on various platforms where you can target local and international clients.

Before the digital era, it was almost impossible to target a broader audience, and businesses were only limited to the domestic market where people who visit your store were able to buy the products.

Targeting international clients helps you to get more customers and gain more profits. Likewise, businesses could have multiple branches overseas where staff from all over the world can collaborate via digital technologies.

Minimizing Operational Costs:

Through digitalization, operational costs decrease. It isn’t necessary to operate and maintain a big outlet or office.

You can just limit your business to online platforms, connect to the customers via email, and serve them with quality products.

This greatly reduces the input cost and brings great revenues. In this way, even new startups with low budgets can attain success.

Connecting Buyer To Customers

Digitalization connects buyers to sellers directly, maintaining healthy and trustworthy relations as a result. This helps retain your customers for a longer period and provides you with positive reviews that you can share with the next clients.

Conclusion

Digitalization has a great impact on every field such as businesses, education, and health systems.

It has modernized all the sectors, helping them to grow by increasing efficiency, reducing errors, decreasing costs, and generating better revenues.