The 3 stories that every entrepreneur should know how to tell
By: Sara Khan
Tags: Enterpreneurship, Business Intelligence, Business, Enterpreneur, Business Strategy

Stories for entrepreneurs that all of us who have a business should know how to tell. There are many occasions in which we must present ourselves. They will ask us who we are, what we do and why we do it. Tell me, do you identify with any of the following phrases?

They are going to interview me and I don’t know what to say …

I give a lecture and I don’t know how to introduce myself …

I would like to draw attention when I enter a new Facebook group …

I have to fill out the “About me” page on my website and I don’t know where to start …

I don’t know what I can say about myself in just 30 seconds …

When they ask me what I do, I don’t know what to say …

You need to prepare your story! You must know well what key messages you want to communicate to be able to do it in these and many other different situations. If you know who you are, what you do and what motivates you, you can express it in 30 minutes, in 30 seconds, in 1000 words or in 100 words.

The 3 basic stories for entrepreneurs

There are three fundamental stories that you should know about yourself if you want to deepen your Storytelling. The goal should always be to effectively communicate the key messages of your business.

1- If, for example, you do jewelry design, you may want to convey elegance and sophistication.

2- On the other hand, if you dedicate yourself to handmade, perhaps your message is the exclusivity of your products (each and every one is unique!).

3- If baking is your thing, you probably want to talk about the quality of the ingredients, their flavor, and so on.

This type of message can be communicated through the three stories for entrepreneurs that we are going to see below. In this way, when they ask you what you do or have to explain it in a group on Facebook or similar, you will be selling yourself and persuading them to buy from you, in addition to knowing you.

I will tell you who I am

The first of these stories for entrepreneurs is the answer to the question Who are you?

When they ask us who we are or ask us to introduce ourselves, at an event or in a group, we tend to answer what we do. However, few of us really say who we are. The same happens to us on our website.

The reason is that knowing ourselves as entrepreneurs is not an easy task. Who are we really? What are our values? Where we come from? Try writing a short text telling your story. For example:

I am Lucía Jiménez Vida, passionate about good stories. I enjoy a good book as well as a great movie or an extraordinary television series. This love for narrative comes to me since I was little when I decided that I wanted to be a writer. I studied Journalism, but fictional stories continued to attract my attention. As head of content in Digital Marketing, I specialized in Storytelling.

I am not saying exactly what I do, but I am communicating my interest in storytelling, journalism, communication and marketing. I am selling myself through empathy. I speak of myself to attract the attention of like-minded people who may feel identified with me.

I invite you to open your notebook, your Word or similar and write a paragraph similar to mine. If you want, you can write it in the comments of this article so that I can give you my opinion.

What do I do and how do I do it?

You can tell the second of these three stories for entrepreneurs in one go or divide it into two short stories (what I do and how I do it). I have decided to unite them because, in reality, they are quite related.

When you tell the story of what you do and how you do it, it is important that you put yourself in the place of your interlocutor. What would you like to hear to buy your product?

1-Don’t just say you design clothes. Say that you create clothes that make you feel special.

2- Or, for example, don’t say you make soaps by hand. Say you make unique scents.

3- Don’t say you make toys for children. Say they ensure hours of fun for the little ones.

Highlight the value of your products or services. Don’t be afraid to show them off! To sell it, you must be the first person who firmly believes in their quality, in their special characteristics, in that “elf” that makes them unique. For example:

I have created the first guide in Spanish of Storytelling for entrepreneurs. It is the most complete manual you will find to learn to use the power of stories. With it you will learn to sell yourself better through more persuasive texts. Its content is perfectly adapted to the needs of each entrepreneur.

And, also, share the process of your work. Always do it! Tell your progress on social networks, explain how the development process is, make your audience participate. For example:

In this Storytelling guide I have written everything that I would have liked to find when I started studying narrative applied to marketing. My learning from all these years is summarized in this book. In addition, I have included an editable workbook and templates to facilitate learning and inspire other entrepreneurs.

Why do I do it / What motivates me

Finally, the last of these stories for entrepreneurs is based on the motives that move us towards our goals. This story is what really sets us apart from our competitors. They can make the same products as us and even imitate our work process. However, the story of who we are and what motivates us cannot be the same for others. If they copy us on this, I assure you that they have the problem.

The reason you are so passionate about your business can be critical to your customers. Perhaps, when choosing between your products and those of your competitors, they choose you because they like your motivations more.

I put an example. Imagine a shoe manufacturer whose motivation is to dedicate its profits to giving another pair of shoes to a child in need (like TOMS). In front of him, another manufacturer who only wants to sell shoes to make money and get rich. If they are shoes of the same style and with a similar price … Which of the two pairs of shoes do you prefer?

Ask yourself why you get up every morning to work on your own business. What are your motivations? For example:

I decided to leave my stable job in a large television network to dedicate myself 100% to my own business. I did it because I wanted to be the owner of my time and thus choose the priorities of my life. I chose Storytelling and Creative Marketing because it is what I do best. I decided to go to entrepreneurs because I want to help them as others helped me to grow.

How to tell these stories for entrepreneurs

If you are going to write your story, I recommend that you do so following the structure in three acts: approach, middle and end. Nor can you forget about the visual part to tell your story. If what you want is to have it prepared for those moments when they ask you to introduce yourself or ask who you are, this is what you have to do:

1- Write the three questions that we have seen: who are you, what do you do and why do you do it.

2- Answer each of the questions individually, as I have done throughout the article.

3- Join the three paragraphs. This is your whole story.

4- You can add details if you want to make it longer.

5- Or you can remove information to accommodate smaller spaces / shorter times.

6- Memorize it.

In this way, you will always have your story in mind. Remember that you must convey your values ​​and key messages. If not, if you don’t feel like the story represents you, it’s time to rewrite it.

Knowing how to tell these stories for entrepreneurs is important if we want to improve our confidence and security when talking about ourselves. In this way, we will also be able to persuade and sell ourselves better.

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Author: Sara Khan

An Entrepreneur Mentor. I want to help you achieve your business goals and make your dream of living from your business come true. We will increase your sales and position your brand where it deserves to stand out from the crowd.