“HOW TO TURN MICRO CONTENT INTO PROFIT”
By: Micro Content Strategist
Tags: Development, Branding, Writer, Blogging, Content Strategy

“HOW TO TURN MICRO CONTENT INTO PROFIT”

Do you know the first thing about micro content?

Micro content stems from the term, “micro learning.” While learning is essential in life, I’m here to show you how to turn micro content into profit. First, it starts with your elevator pitch. My goal is to help small business owners or startups turn micro content into profitable business models. I find it odd that most business owners want to be successful but can’t effectively pitch their business or brand.

The first thing you need to know is “time is money and money is time.” The more time you spend speaking without a clear message, the more money you will lose. Attention is money! I gain revenue by obtaining attention of young professionals in my community. Trust me, if you want to secure the bag, secure a plan! Now, if you know what to do with your words and can grab the attention of your digital community, stop reading this blog. However, if you are stumbling over your words at the beginning of every conversation, keep reading this blog.

Your goal is to create a phenomenal elevator pitch using five (5) keywords. Why 5 keywords? Those keywords will represent your mission, vision, intent, purpose, and perspective. Now, keywords allow you to own in on your voice while build a presence online. In addition, keywords online lead to search engine optimization (SEO). As you build your brand skyscraper, focus on the way you pitch your brand or business. Let your keywords lead to an elevator pitch that gets you into different rooms. For example, “Clubhouse” is a room that you can get into very easy. If you don’t prepare a plan, you will get lost in the sauce. Most entrepreneurs are obtaining attention when they get in rooms but they fail to convert that attention. In order to convert attention, you need a plan that structures your words strategically so they can convert into profit.

If you fail to obtain and retain attention, the value of your information will lose impact. You need impact because it leads to support. Most of you undervalue the importance of support. Support leads to a re-share, comment, or engagement on your social media platforms. Don’t let support slip out of your hands. That is a form of attention.

Value your time to engage or no one else will see the value in your brand. Build your community and they will take you seriously. Start to choose your words wisely then you will create opportunities to engage because this will lead to generating profit.

As you develop this important perspective about your words, your time will begin to expand. Now, you’re creating streams of revenue. As you automate time, engagement, and relationships then you cultivate trust, respect, and loyalty. These are attributes that money can’t buy. However, if you embrace these attributes, you’ll attract money. You have to begin to create passive streams of revenue. Let your words create passive streams of revenue. Start with the words you choose today.

How do you turn your words into attention? Attention is a commodity that is taken for granted. The way to start to generate profit starts with the time you invest into your process. After you establish a process, you curate the right words. Less words for more impact is the ultimate goal. It’s alright to express your passion but don’t take the power away from the people that matter the most, your clients and customers!

Photo by Clayton Robbins on Unsplash

Your words are an extension of you. Take the right steps to be effective! Once you start to value your words more, your community will see the impact you are providing on a consistent basis. That attention you receive from consistency will be acknowledged by your community. Consistency will turn into profit once you create a process you trust. I trust micro content because I know I can repurpose it using less words for more impact on multiple platforms. Everyone doesn’t have the talent to craft words that I do at any given time. Sure, it will take time but I’m 4 months into the process I created with my brand coach, Julia CEO. I refuse to stop now! Profit is so close that I can taste it as a copywriter. While our actions lead to results, our words get us off to a strong start. When you want to start generating revenue with you words, think of the saying, “sticks and stones will break my bones but words will never hurt me!”

If you can tap into those words that make your ideal client feel, see, touch, and think about what you’re saying then you are halfway home. The journey you take with your words will lead your community down a unique path. When you choose the best path to profit for your ideal client or customer, your brand narrative and voice will give your community the experience of a lifetime. Let your passion drive you but let your purpose serve others!