Petech: Technology for Pets
By: Dhruv Gupta
Tags: Pets, Tech, Startup, Drones

Petech: Technology for Pets

WHY PETECH ?

Drones that were once used for advanced military technology has now become the coolest tech toy in the market. Is seems as if we blinked and the entire world got took over by drones and droids.

As most of the industries are looking forward to climbing onboard the drone and droid movement, both pet owners and those who work with pets are finding new and creative ways to utilize this rapidly improving technology to make the lives of their canine friends even better.

Petech is a company that will make use of automatic and manual drones and droids that will ameliorate all your pets. Petech drones and droids will be designed to take utmost care of the animals in all fields. They will take care about nourishment , bathing , morning and evening walks and to even find the missing pets using GPS systems installed in all our devices.

DRONES REPORTING FOR WORK:

Everyone owning a pet is going to get attracted by this as these drones and droids are going take even better care of their canine friend.

Nowadays people do not have enough time to spend with their pets which makes the pet feel lonely and so the drones and other tech stuff is going to make them more cheerful. Buying these specially designed droids is going to reduce the stress level of the owners too since they would not have to do anything extra for their pets since complete care would be taken of their pet automatically. During this pandemic time when people were afraid to go out of their homes the pets suffered a lot since they were missing their walks and other daily routine stuff but with these drones the pets can go out wherever they want to go at any point of time. The animals also do not have any limit with these droids since they can travel to faraway places in a single charge. The drones would be keeping an eye on the animals and the people can also check the live location of their pets through GPS systems installed in all the devices.

DRONES AND DROIDS:

There are many different types of drones available in the market that do many different types of work but there is no single drone and droid combination that can do almost everything.

Earlier drones were mostly just used for military purpose but now they are also used for commercial and consumer purposes.

2019 was a record-breaking year in many ways. The total yearly investment value not only broke last year’s record but also surpassed the billion mark, as $1.2 billion was invested into the drone industry in 2019.

Now since the commercial and domestic use of drones and robots is blooming, we here in Petech are also investing in this new upcoming technology.

MARKET DEAMNDS FOR DRONES:

The drone and droid market is estimated at USD 4.4 billion in 2019 and is projected to reach USD 63.6 billion by 2025, at a CAGR of 55.9% from 2019 to 2025. The factors expected to fuel the growth of the drone services market include the increasing use of drone services for industry-specific solutions, improvised regulatory framework, and increased requirement for qualitative data in various industries.

Thus, the requirement of drones and droids is increasing every year and it shows that after a decade or so almost everything would be done with this new upcoming technology.

ATTRACTING PEOPLE:

1) Advancements in this drone technology is both driving down the cost of production and maintenance and is also very easy to use and this is the reason why drones are being used by us. Drones are very easy to use and even a small school going child can use them.

2) We are also creating up demo reels to make you understand how our drones and droids work so that you can understand our skills and can check just how safe your pets are with our droids.

3) To check for yourselves everyone is also going to get 1 week of free trial so that they can check if their pets are comfortable enough near these machines.

4) This is going to be a onetime pay model. The customers will have to pay just once to get lifetime services.

5) We will not be just selling these products in one country, but all of these will be available throughout the globe so that everyone gets access to this new upcoming technology with service centres available everywhere.

6) A 3-year warranty will also be given to the customers on all types of drones and droids.

7) Different types of drones are available according to your standards so that you all can have a variety to choose from.

REQUIREMENTS:

PROGRAMMING LANGUAGES FOR DROIDS:

There are numerous programming languages available, e.g., C/C++, Java, Fortran, Python etc. The most popular language used for programming droids is probably C/C++ (C++ is an object-oriented successor to the C language). Python is also very popular due to its use in machine learning and because it can be used to develop ROS packages.

There are additional, important software tools used in making droids which are stated as follows:

Robot Operating System (ROS) is a set of software libraries and tools that helps us build robot applications.

is a set of software libraries and tools that helps us build robot applications. Matlab which is used for data analysis and interfaces with ROS

PROGRAMMING LANGUAGES FOR DRONES:

There are two main layers of drone programming:

a. Firmware

b. Application

FIRMWARE:

This layer has direct communication with the hardware being used and provides the drone with its basic functionality. Things involving measurement readings from IMUs, which act as algorithmic inputs to determining what PWM values should be sent to the motors to keep the drone level and reading incoming bytes from a telemetry/radio receiver and writing how the incoming bytes should be parsed. Or constantly reading the battery levels and trigger a buzzer if the voltage gets below a certain level. The basic functions of a drone are thus covered in a firmware.

APPLICATIONS:

This layer is concerned with the advanced workings of the drone, where you treat your drone as a magical black box/API that reliably responds to the commands you send it. Things like telling the drone to take-off in the air to a certain altitude, or moving from one GPS waypoint to another GPS waypoint, or commanding the drone to move forward at a speed of 5 m/s. This layer isn’t concerned with how the commands are getting executed (because the firmware houses the code that handles the high-level application requests), which lets us focus on the macro applications such as taking the pet for a walk outside and other macro movements.

REACHING THE CUSTOMERS:

1) We can also start selling our products online and can make Facebook and Instagram pages so that more and more people get to know about it.

2) Email marketing can start up right away so we can use the mails to promote our company.

3) We can open pop up shops and sell the products online as well as offline.

4) Making videos of our product and pre launching those videos with ads will also attract the customers.

5) Making high quality and SEO friendly content, search engine optimisation can be done to reach the maximum audience.

6) We can also team up with other business companies related to our products and can spread information about our company through industry events.

SOME RISKS WHICH CAN BE FACED:

1) It becomes very difficult to explain what our product is all about and to attract investors and therefore the whole process goes wrong.

2) When we have our own company, we just focus on building it and sometimes forget about the competitors. We forget about the company’s selling the same product and end up losing money.

3) We often end up in overspending and underspending and do not manage our budget properly.

4) One of the biggest mistakes the company can make is not marketing right. We identify the wrong customer base and start advertising at the wrong place.

5) For companies just starting up not planning enough can be the biggest problem. No matter how good our idea or service is if we have not planned properly we will not be able to grow our company.

COST OF THE PRODUCT:

1) The price of the product will set based on what the competitors charge. At first when our company is small a less price will be stated till the time the company starts to grow.

2) The price will be set up as per how much value does the customer feels is being delivered for the price as pay as per the competition.

3) Also different models would be sold at different prices to attract the middle as well as the upper class people.

BUDGET OF THE COMPANY:

Capital expenditures would be needed for furniture , vehicles and to set up the location of the business. Capital will also be required for licensing buying new machines , hiring workers etc.

Monthly sales are the most difficult part to calculate and can be divided into 3 stages:

Best case scenario, in which we show our most optimistic estimate for first-year sales

Worst case scenario, in which we show our least optimistic scenario, with very little sales during the first six months to a year

Likely scenario, somewhere in between. The likely scenario would be the one to show our lender.

A large amount of money will also be required for hiring co — workers and buying the special software and hardware components.

Money would also be required for advertising , marketing and for testing up the drones and the droids and for repairment and for continuous improvements of the products.

SETTING UP THE WHOLE COMPANY:

PLANNING:

A business plan is required for the following:

- To Identify,

- Describe

- And analysing the idea

- Approximately 50–60 days would be required to plan the whole business , find the investors and setting up the whole thing.

This thing will require making of the infrastructure buying all the software and hardware components and starting the production.

It will take again approximately 2 months for the whole thing to start and produce the products.

LAUNCHING THE PRODUCT:

Finding the core consumers, knowing all our stakeholders, advertising in major media platforms, finding a community of super fans, bringing the brand ambassadors to the family, pre launching adds and videos to drive leads will help us in launching the product and will make the company’s products famous and in attention and thus this is how the launching will take place.

CONCLUSION:

These drones and droids are going to be the animal’s best friend. Drones can also help in conserving wildlife, map plans etc. At first the animals can be fearful near the drone flights but with time they will surely get used to them. It will also take some time to programme these drones and droids in such a way that will give food at a particular time make the animals bathe at a particular time but in the end it is going to a good invention for everyone.