The Good Action — A Design Sprint Case Study
By: Julia Besada Viñas
Tags: Design Sprint, Case Study, Uxui Design

Upon entering the section, the user will arrive at a home page where there is a clock with a countdown with the point of no return on climate change and the list of companies in which the actions are taking place. After a few moments on this screen, a modal appears in which the user is informed of the most immediate event that is going to take place, with a direct access to the screen where the event data can be entered in his calendar and authorize the app to send an email about it.

When the user clicks on any of the companies, there is a top menu in which they can choose between viewing future or past actions. The actions are presented in a card format and it is possible to navigate between them both to the left and to the right. Here it can also be found the button that leads to the ¡Apúntate! screen. In addition, the user may expand the information by clicking on See more.

Regarding the Suggestion Box screen, there are three drop-down menus in which the user can select the city, the type of action and the company. In addition, it is possible to complete the proposal by writing it.

Here it is a video of how The good Action works:

Taking as an example an action carried out in an IKEA store, we made a mockup of what a real The Good Action would look like.

On November 20 and 21, a The Good Action was held in one of the IKEA stores in Madrid, attended by customers of the store and users of The Good Goal. The action consisted of the screening of a documentary on climate change to raise awareness about sustainability. At the end of the video viewing, a QR code was projected through which attendees could participate in a raffle for a check worth € 100 to be used in any IKEA store.

And we also designed how the screens that the event attendees would see once the QR code had been scanned.

For users of The Good Goal:

For non-users:

On the first screen they would have to enter their contact information.

Once they clicked the Participate button, they would be automatically redirected to The Good Goal download screen.

Day 5: Testing

The last day of the Design Sprint was intense, how could it be otherwise. We had the opportunity to test our prototype with four people aware of the environment and with an age range between 22 and 32 years.

Due to the pandemic, it was done by video call through Hangouts with each of the volunteers and, within our group, we rotated the roles of interviewer and prompter.

During the test we asked the volunteers to complete two tasks. The first consisted of entering The Good Action, visiting the actions that had been carried out in collaboration with IKEA and seeing all the information about one of them. In the second task they would have to find the suggestion box and submit their own proposal.

Positive feedback

The top menu in which it is possible to select past or future actions has been found useful.

It is intuitive and easy to use.

The language used is close and easy to understand.

Things to improve

The icon chosen to represent The Good Action in the bottom menu should be changed, as it is not intuitive for most users.

There is too much information inside the cards, it would have to be summarized more.

The suggestion box is mistaken for a contact box. The icon should be changed to make it more intuitive.

The countdown on climate change is not well understood. There are users who, due to the colors, associate it with an action of the Carrefour company.

Despite having problems on the third day of the Design Sprint, the last day we arrived with our homework done regarding the final presentation. This gave us an advantage over the rest of the groups, since while they were preparing their presentations, we had the opportunity to implement the improvements suggested by the users taking into account all the feedback collected: