12 Website Design Strategies that will help you get Conversions
By: Daddys Code
Tags: Digital Marketing, SEO, Website Development, Website, Website Design

Web Design Strategies

No sales on your website? Fewer visitors? Worried about the bounce rates?

It is definitely a thing that needs immediate attention.

And we are here to tell you how to get more visitors and convert them into customers.

The quality of your web design is what helps you to convert a visitor into a potential customer. Have a relook at your website.

Your website design may be the culprit that is stopping your viewers from definitive action.

Here, we list out 12 essential website design strategies & tips that will help you get visitors to your site and turn them into potential customers.

1. Good attractive images of high-quality-

We suggest you invest in high-quality images for your website. A good image with high resolution attracts viewers immediately. Use unique images that are simple, subtle, yet beautiful and impresses the audience.

2. Minimal but good content in web page-

Avoid too much of descriptive content. Let it be simple and precise. It has to convey the message directly to the viewer. Avoid long paragraphs or lengthy sentences. Use simple words. Let it adequately convey the message.

3. Simple minimalistic design-

Keep your website design simple. The visitors, for sure, will not appreciate complex designs no matter how creative it is. Stick to standard layouts and if you still want to stand out from the crowd, be creative with the images and subtle animations.

4. Good use of colors and font styles in web design-

Experimenting with colors and fonts is good as long as it gels well with your website design. Your font has to be easily readable and complement the background color. It should not strain the user’s eyes.

5. Use of Whitespace on the website-

Whitespace increases readability. This negative space is for content prioritization and element positioning. Lack of whitespace makes your website look disorganized and full that may make the visitor abandon your site.

6. Clear Navigation-

Your website navigation has to help the visitor to go into the detailed pages as well as easily and quickly come out of it. Ensure that the visitors find what they are looking for in your website without confusing them.

7. Scrolling is in-

It is proven that people prefer scrolling to clicks. It does not mean that you have a single-page website. But, avoid too many clicks that may distract the viewer. For instance, let all the details about a product be on a single web page.

8. Videos-

Videos, of late, have become a useful and most desired supplement to the content in a website. But create videos that help users to relate to the product. This will increase brand perception. Remember, if a video does not fit a functional purpose, omit it, otherwise it slows down the loading speed of your website.

9. Animated Navigation-

Animated navigations help drive visitors through the conversion funnel. The navigational transitions help users move from a high-level view to a detailed view. A fine animated navigation in a unique style helps to create a truly memorable experience for the users on your website.

10. Dominant Call-to-actions(CTAs)-

Your purpose to create the ecommerce website is not to show how beautifully you have designed it but to convert the visitors to customers. CTAs come into the picture here. CTAs perform different actions like sign-up for newsletters, buy, fill in name, emails, contact number and so on.

11. Responsive website-

Design a responsive website to provide a seamless mobile experience to your users. With 80% of the internet search coming for the mobile devices, its optimization is something that cannot be missed.

12. Website Optimization-

Website design can be optimized for conversions through some important SEO techniques.

· Induce keyword-related website content.

· Blogs and articles are a must to rank organically

· Headlines, URL slugs, meta descriptions, title tags- Build specific pages that are search engine optimized.

· Work on backlinks to your website and internal links within it.

· Build a responsive website

· Optimize image size

· Tag the images properly using the alt attribute

· Speed up the pages

· Add a sitemap to your website for easy crawling of bots

· Add Schema markup to the HTML of your pages

· Add social links & testimonials

Your on-page SEO is important when you design a website and this is what gets you ranked in the search engine page results (SERPs).

Conclusion

It is always better to get professional help from a reputed web developer to design your website.

A website is the first impression of your business for any visitor. Let your website design do the talking. What is your say on it?