5 Steps to create a Succesful Digital marketing plan
By: Midhun Areeckal
Tags: Marketing, Marketing Strategies, Business Marketing, Digital Marketing, Online Marketing

It’s interesting how the world is transforming into a digital village. Look around you; everything is online. If you’re a business in today’s world, you’re not just competing with the shop in the next corner. It’s much bigger than you can imagine. A guy with an internet connection in the lower part of south Saharan Africa can be your primary competitor. It’s amazing! And too complicated. So how do you get ahead of all this overplay and grow your business?

The answer is simple! by building a cunning digital marketing plan. Digital marketing is a hot topic for today’s world; each day, we’re encountering new techniques and amazing platforms. Among all this crowd, you have to make way for your business to flourish. Here we’re discussing five steps that you can take to create that successful digital marketing plan.

Let’s go!

Be Clear About What You Want

Are you planning to increase your social media following? or Are you trying to increase website traffic? Be clear about what you have to get done by this marketing plan. Most people don’t know what social media is for; I’m not being rude here. But, increasing your followers doesn’t mean you have increased profit. There are many things that you have to look into for achieving better results for your business. So, first of all, be clear about what you want!

For understanding, this, look into your business’s overall structure and identify what digital marketing can do for it. Upon having that idea, come up with achievable goals. Suppose you have an Instagram based business. Don’t be setting a goal for getting 1M followers in the first month of launching. (It’s achievable but costs you a lot) rather than that, make it more manageable chunks and act accordingly.

Understand Your Audience

Whatever you do on the Internet, If it’s not reaching the right audience. It’s just a waste of your time and money. So, before you get into the actual execution, be super clear about your target audience. Are they school-going teenagers? Are they 50+ white American working women? Be precise and focused.

Understanding your audience can help you manage how you approach them and, most interestingly, sort out which platforms you have to focus upon. Yeah! not every people are using all the social media sites. For example, If your audience is college-going students in India. The percentage of them hanging out on Twitter will be much lesser than their presence on Instagram. So, rather than spending a hefty amount of time on Twitter, making all those tweets. You could invade on Instagram and gather all your audience. So, always be research about your customers.

Find Your Competitors

It’s important that you identify your competitors at the beginning of your marketing operations to help you in two ways. One, you could find the actual potential of your niche. Two, you could find out which areas you have to focus more on. So, find your competitors in the niche and monitor them regularly; it’s a clear method for ideally reaching toward the right audience and even getting that idea of how you can perfectly execute your marketing plans.

Focus On Quality

If you want your audience to really be a long term customer, don’t compromise on quality. If you just surf through the internet on any random topic, you could find thousands of contents. But, what makes a website or account different and attractive to the audience is its quality.

Yes, SEO and Backlinks are an important part of getting your content noticed on google, but if your content quality is worst. It’s automatically going to destroy all your business. So, be extra careful about the quality of the content you’re delivering. It does have a huge impact on your overall success.

Make It Easy

It’s no joke that, even if you have created the best website on the internet. But, made all the process complicated for your audience. They just find someone else. So, make sure that customers easily function with the platform and even contact you in the simplest manner. Imagine you created an online cake store, but the contact option is hidden. And the payment portal is full of bugs; it’s just going to make a bad impression on the customer. And it’s going to be the last time they visit your website.

Conclusion

Integrate all these 5 steps into your marketing plan and execute it with dedication. Be clear with one idea that each business has its own specific ways of approaching prospective customers. As you get going with these plans, update the necessary change when you encounter a difference.

Be ready to take the extra mile to achieve the best result for your business. If you want more updates on interesting content like this, be sure to subscribe to my newsletter.

Don’t forget to comment on your experience after executing these steps!