Facebook Ad Content & Video Ads — Part 2 (Review)
By: Andrei Achim
Tags: Marketing Strategies, Video Marketing, Advertising And Marketing, Advertising, Video Ads

Why video?

Well, video provides great engagement at a low cost .

. We can also re-target video views depending if they watched 25%, 50, 75, 95 .

video views depending . Videos can be super basic on your iPhone, they can be recorded on your computer

on your iPhone, they can be recorded on your computer They don’t need to have high end equipment to connect with people which is great.

Recorded Video Length Suggestions:

15 sec — Quick video to take action for simple “next steps” — now the 15-second videos are quick hits — I only target them in-stream that’s in-stream on Facebook

— I only them that’s in-stream on Facebook 30 sec — 01:30 — Cold/Warm Market

01:30–05:00+ — Warm Market to build rapport or move to next step in the conversion process

Goal Cost per Video View: >$0.05

Goal Cost Per Website Click: >$1.00

Recorded video strategies

Welcome new people to the page: Facebook allows you a type of lead , have a 90-second video at the very top of your page that you can have run for your business page .

to the page: Facebook allows you a type of , have a that you can have run for your . Engage with content further to qualify the avatar.

further to qualify the avatar. Use videos to assist in the funnel follow up process ( re-targeting ).

process ( ). Turn high performing videos into video ads to cold audiences .

. Focus on High Relevance.

Recorded Video Content Suggestions

Relevant & Successful Past Blog Posts

& Successful Past New Content for the Week

for the Week Quick Tips/Insight

Quick video talking about the “Next Event”

about the “Next Event” Special Offers or “Splinter Offers” — if it doesn’t work change the offer and target the same people!

or “Splinter Offers” — if it doesn’t work and target the same people! Each video does not require a link. Just content or a simple message can be perfect.

Goal Cost per Video View: >$0.05

Goal Relevance Score: 8+

Video creation basic outline

Digital marketers presented this many years ago on how they structure their offer, how they structure their emails, their sales offer, and we’ve used this for almost over a decade.

Attention-grabbing headline /statement

/statement The Bold Promise

Justify , give them a reason to believe

, give them a reason to believe I understand it’s not your fault

Here is what worked for me

Why Me? Experience & Connection (Why you are the expert)

Experience & Connection (Why you are the expert) The Social Proof

The “so” rule : the so rule’s really important in copywriting :

: the so rule’s : I’m going to show you this so you can do that.

I’m going to show you how to do Facebook LIVE so you can connect better with your audience.

I’m going to show you how to do Facebook LIVE so people will spend an hour with you for pennies.

I’m going to show you how to do a Facebook LIVE so you can run that Facebook LIVE perpetually like an infomercial for years and years at a time and it just keeps on running as the perfect ad.

The so rule, I’m going to show you this so you can do this.

(Call to Action 1) The offer — What do I get, Why & How Much

— What do I get, Why & How Much Scarcity — Make it real and be truthful on the deadline or order limit number

— Make it real and be truthful on the deadline or order limit number Recap the offer & review scarcity

(Call to Action 2) — Appeal to Logic

Warning — If you do not act now

— If you do not act now (Call to Action 3) — Appeal to their fear — What if they do not take action right now

I can tell you that FEAR is one of the most powerful motivating factors for most humans. Because it gets you to pay attention.

The news is conditioned to show more fear cause more people take action, they watch more, they click more, they engage more.

Cold market video suggestions

So if someone watches a five-minute video like I know that they’re qualified because they’ve gone through the process.

2 Videos (5–7 Minutes Each)

1. Social Proof Video (testimonial, endorsement, virtual tour)

CTA to opt-in in the video

2. Spokesperson Video

The Bold Promise

Justify, give them a reason to believe

The “so” rule

CTA to opt-in in the video

Important Tips: If possible, upload transcriptions into your video or have the video edited to include text for what is being said in the video

Goal Cost per Video View: >$0.05

Thank You Opt-in Video Suggestions

So when someone becomes a lead, thank them. Thank you so much for your time.

2 Videos (15–30 Seconds Each)

1. Social Proof Video (testimonial, endorsement, virtual tour)

CTA to next step in the funnel (watch a video, download, etc.)

2. Spokesperson Video

The Bold Promise

Justify, give them a reason to believe

Here is what worked for me

Why Me? Experience & Connection (Why you are the expert)

The Social Proof

The “so” rule

CTA to Next Step in the Funnel (watch a video, download…etc)

Important Tips: Ask questions in the video to engage people

Goal Cost per Video View: >$0.05

Sales Page (Before Checkout)

2 Videos (60–120 Seconds Each)

1. Social Proof Video (testimonial, endorsement, virtual tour)

CTA join now

2. Spokesperson Video

The Bold Promise

Justify , give them a reason to believe

, give them a reason to believe Here is what worked for me

Why Me? Experience & Connection (Why you are the expert)

Experience & Connection (Why you are the expert) The Social Proof

The “so” rule : the so rule’s really important in copywriting :

: the so rule’s : I’m going to show you this so you can do that.

I’m going to show you how to do Facebook LIVE so you can connect better with your audience.

I’m going to show you how to do Facebook LIVE so people will spend an hour with you for pennies.

I’m going to show you how to do a Facebook LIVE so you can run that Facebook LIVE perpetually like an infomercial for years and years at a time and it just keeps on running as the perfect ad.

The so rule, I’m going to show you this so you can do this.

(Call to Action 1) The offer — What do I get, Why & How Much

— What do I get, Why & How Much Scarcity — Make it real and be truthful on the deadline or order limit number

— Make it real and be truthful on the deadline or order limit number Recap the offer & review scarcity

(Call to Action 2) — Appeal to Logic

Warning — If you do not act now

— If you do not act now (Call to Action 3) — Appeal to their fear — What if they do not take action right now

Thank You For Purchase Page

1 Video (15–30 Seconds Each)

Welcome your buyer to your product, service, message or event

Encourage them to take the first step in your program to______

Set expectations and encourage people to take the “next steps” in their progress with your product or service

Benefits