12 Powerful Steps To Amazing Copy!
By: Ivan, Advance Marketing Club
Tags: Copywriting Tips, Affiliate Marketing Tips, Affiliate Marketing, Copywriting, Affiliate Marketing Guide

What Is Copywriting?

Copywriting is the science and skill to get individuals to perform a certain action because of what they are reading or watching. That action can be to purchase or to just simply subscribe to an email list.

Either way, this is something you don’t want to overlook if you are an Affiliate Marketer because this will make or break your efforts. Read his next.

Before You Start Writing.

Before you begin writing your copy you need to know who you are actually writing to. What they are feeling at the moment and why? You want to pinpoint and almost brainstorm what the pain or desire of that person you will be writing to.

Try and imagine you are writing to one person and not a group of people that will actually see your ad or whatever content you are putting out there.

This will make your copy much more effective because it will resonate with the individual that is reading it if they are that person you are writing to.

We as humans are full of emotions and you would be surprised at how many of our decisions are made based on emotions. The pleasure of gain or the fear of loss.

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While You Write, Master These Copywriting Steps.

Grab Their Attention: Your Headline is the first thing that is read and should “Hook” whoever is reading it to continue reading your copy. Like I have stated in the beginning, we are a species full of emotions and that is what the headline should radiate. The best and proven emotion to use is curiosity. The desire to know more about something will drive that person to read more. Identify & Irritate The Sore Spot: No we have identified the pain or desire of this person but we need to do more. If it’s the “desire” to have something in their life we need to shine a spotlight on it. Describe it in more detail in your copy and have the person imagining themselves in that spot they want to be. If it is “pain” you want to make it clear that yes this is an issue for them. Clarify that yes it is painful to be in that situation of just feeling that way. It could be someone that is overweight or someone that is struggling with their finances. You want to drive the effects of their problem straight to their heart. Reveal To Them That You Have The Solution: Once you have grabbed their attention & agitated their pain or outlined their desire you need to reveal to them in the copy that you have what they need or want. Tell them who you are in brief words and introduce your product or service. Show Them You Are Qualified: If someone is not sure you are qualified to help them with their problem they will not continue reading. Your copy must show that you are qualified and the best ways are to tell stories or have a listing about these things. Choose two or more to prove that you are a qualified person to help or solve their issue. Stories of the past results of students or case studies. Have a list of companies you have worked within the past. Elaborate on how long you have been in this area of business. Share the events you have been to and finally any awards you have achieved. Now, you might ask what if I don’t have any of these Ivan? I would say look for statistics surrounding that problem & solution that shows what you have does help with their issue. Explain The Benefits: Once you have established that you know what the problem is and cleared that you are the qualified person to help them the next step would be to explain the benefits. To clarify take a piece of paper and write down the features of the product/service and on the other side write down the benefits of each. This way it will be easier to list the benefits of your service in the copy. The benefits are what the potential client whats to know. Demonstrate Social proof: With social proof, you will be eliminating the doubt that will run through the prospect’s mind. Having testimonials from past users is a powerful tool and will back up your claims. Try to have a picture of the person that is giving the testimonial with their title. For Example, if Jane Doe is the CEO of a company be sure that you include that as her title. Describe Your Offer: You must add value to your offer and make sure that it is irresistible. Put yourself in the shoes of the person that has encountered this sales page and ask yourself will someone pass this up. If Yes you need to go back to the drawing board and make it more valuable. You should sell the benefits of what you have added to make it sound more irresistible. Give A Guarantee: Giving a guarantee will take the pressure of risk off the potential client. With no hassle money back you make your offer more irresistible. People like to know that if they feel that the product or service was not what they expected that they can get their money back. Scarcity Is A Must: It is very rare that someone will but when they first see your offer. Applying scarcity can improve that percentage. Like we explained in the beginning we are a very emotional species and the feeling of loss is greater than the feeling of gain. It is a great idea to explain that this offer is limited and that the possibility of them not getting it later is great. If it is possible add a limit on your sales page like the date of the number of items left. Introduce Your Call To Action: You don’t just want to have one call to action because you never know when someone is ready to purchase. Remember you are the creator of that sales page and you know what buttons to press to purchase the product. Be clear with your call to actions and make them stand out so anyone can find them. Examples like “Buy Now” “Grab Now” and “Purchase Now”.

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