Copywriters: Here’s How to Get as Many Clients as You Want in the Next 30 Days…
By: Jay White
Tags: Writing, Freelance Writing Jobs, Copywriting, Copywriter, Freelance Writing

Right now, you’re probably looking back at the current year and thinking one of three things:

1) Wow, what a great year! I’m swimming in clients and cash!

2) Meh. Things are so-so. A project here and there, but nothing to write home about.

3) No clients. No prospects. No money coming in. HELP!

So which one are you? My guess is somewhere between 2 and 3. And that’s where I’d like to help…

You see, for the past several years, I’ve been coaching copywriters both in group sessions and on a one-on-one basis, helping them to get things back on track and accelerate their success.

And along the way, I’ve seen 3 client-getting roadblocks that consistently pop up to derail the dreams of achieving the copywriter’s lifestyle and building your career as a freelance direct response copywriter.

Want to know what they are? Here you go…

Client Killer #1: Niching Yourself: This is one I probably hear the most…

Most freelance writers believe that branding themselves in a certain writing specialty is going to help them get more and better clients faster. But I disagree with this strategy.

Truth is, clients don’t want 5 different writers in 5 different areas to deal with. They want ONE writer they can hand everything to!

Instead of focusing on just writing X type of copy, think of your services as a tool belt, with a different writing skill in each loop, ready to go whenever the client needs it. Then give the client EXACTLY what they want (instead of what you think they want).

Because 9 times out of 10, clients need more than what you’re offering. And if you market yourself as an “X Copywriter” exclusively, they won’t seek you out because they think that’s ALL you do — which instantly takes you out of the running. Make sense?

Client Killer #2: Niching Yourself 2: Electric Boogaloo: I know, a cheap throwback to the 80’s. But stay with me here…

This time we’re not talking about being solely focused on a WRITING niche, but on a CLIENT niche. Financial, B2B, B2C, Health and Wellness, Internet Marketing, Biz Op, etc.

But certain niches may or may not be a good fit for you.

So instead, market yourself in areas where you’re more knowledgeable, experienced, or passionate about. When you leverage your knowledge, experience, or passion for the products or services you’re writing for, it’s a HUGE benefit to the client.

They don’t have to train you in anything — they can just hand you a pile of work, knowing that it’s going to come back 95% ready to go, and then ask who to make the check out to.

Plus, it’s a LOT easier and way more fun to write in those niches than something you’re not that crazy about.

Client Killer #3: No Marketing Plan: Ouch, that one probably hurts a little…

Virtually every struggling writer I talk with has no clue how or where to market themselves consistently.

Instead, they flitter here and there to the next shiny object or spend hundreds of dollars on that new hot writing course thinking it’s going to be the “magic pill” that’s going to change everything.

Or they’re confused about where to start. “Should I do content marketing? Start a blog? Write more articles? Speak to the local Chamber of Commerce? Create a Facebook page? Start Tweeting writing tips? Build a list? Improve my Linkedin profile? Do a webinar? Run pay-per-click ads?” And on and on…

AAHHHHH! It’s MADDENING!

That’s why I’m doing this. It’s a fast, easy way for copywriters just like you to have a done-for-you marketing system that delivers real, good paying, remote based job leads every day (without the bid-for-hire merry go round).

Oh, and it’s FREE for a limited time. Worth a peek, right?

Go here now, get signed up, and I’ll send your first list 10 FREE copywriting job leads as soon as tomorrow.

JW