Email Marketing: Complete Step-by-Step Guide for Beginners
By: Akshay Yadav
Tags: Email Marketing, Email Marketing Tips, Email Marketing Guide

Benefits of Email Marketing

The sheer number of people using emails today makes it a hot marketing channel to use. But there are many other positive aspects that you may want to know about.

Some of them are as follows:

1. Targeted Audience Engagement

The people who you mail are those who have willingly signed up to get emails.

That means they are already interested in the content that you are providing.

So when you send them a mail, they will be eager to open it. And chances of them taking the desired action (that you want them to take) will be higher.

This way if you are promoting a product, your conversion rates will improve.

Or if you just want them to read your new article, then they will do that as well.

It will be like getting traffic without even ranking high on Google or spending money on ads.

2. Personalisable

While signing up to get an email, your reader provides you their name.

And you can use their name in the subject line to address them and they will like they are having a personal conversation with you.

It may seem like a little thing, but according to Hubspot, using an individual’s name increases the click-through rate.

Besides this, you can also segment your audience at signup in different lists.

And then you can send them tailored emails according to their needs.

I have discussed more on segmentation later.

3. Helps Build Trust

Trust is the real currency in business today.

If people trust you, they will keep coming back.

And using email marketing, you can keep adding value to their lives even when they are not buying anything.

This will help you gain more trust.

So when they will need to buy something, they will choose you over someone who they see once in a blue moon.

4. Inexpensive and Easy to Setup

Unlike other forms of marketing, it doesn’t need a big budget or a team.

You simply need to have an email service provider like GetResponse or ActiveCampaign, and then you will have to design a few optin forms.

You will then place these forms strategically on your blog, so people can come and signup using them.

It’s really this simple.

The plans that these email providers offer can be as low as $10 per month.

5. Can Be Automated

You don’t have to be present all the time to send emails.

Just write it once and then automate it for different user behaviors.

Suppose a new reader signs up to your email list, you can automate a welcome mail that will be sent to them right after they signup.

Or you can automate a whole email product campaign that will automatically keep sending emails to the prospects to garner them to buy that product.

6. You Own Your List

“An email list is an asset to a blogger.”

Unlike social media platforms, you own this list.

Imagine you have accumulated thousands of followers on some social media platform, and they went away one morning. What would you do?

Nothing. You won’t be able to do anything.

But here, you will always have your hard-earned subscribers.

Also, if you decide to switch your email service provider, you can migrate this list.