What to Publish on a Freelance Copywriter Website?
Tags: Freelancers, Personal Website, Website Idea, Website Building, Copywriter

Creating a website for your freelance copywriting business is essential (and straightforward), but what do you publish when it’s live? We have analyzed tons of copywriter websites and put together a well-researched article on what you should publish.

But before we dive in, what are the benefits of a personal website for freelance copywriters? Well, unless you’re going traveling back to the ’80s, most copywriting is done online nowadays, so creating a website puts you in the right place to attract clients.

Having your own website, you can showcase your freelancer portfolio. And if your copywriting skills are up to scratch, you shouldn’t have any issues attracting clients, right!?

Essential Pages for a Freelance Copywriter Website

“What is the best website format for a freelancer?” is a question commonly asked by new freelancers. The answer to this question is related to the pages on your site. Every personal copywriter website should have the following four pages: homepage/“portfolio,” “about,” “privacy policy,” and “contacts.” Let’s discuss them in further detail.

Home/Portfolio Page

There needs to be a copywriting portfolio section on your website. This allows potential clients to see your works and determine whether they want to hire you.

A common practice with freelance websites is to combine your portfolio and homepage. The reason this works so well is because people can see your works immediately after landing on the site.

To make your portfolio stand out from your competition, include a story behind each project. Let’s say you worked as a content editor for Forbes. You could include a short paragraph highlighting how the project went. Doing this you look more trustworthy.

About Page

If there’s one page you should focus all your attention on, it’s the “about” page. On the most websites, the “about” page is secondary; however, that’s not how it works for copywriters with online portfolios.

This page can be used to sell yourself; however, we prefer using it for a different reason. Rather than just highlighting your copywriting accomplishments, we recommend telling your personal story.

Use these questions as a guideline to create your “about” page:

What made you become a copywriter?

What’s your biggest copywriting achievement?

Where are you from?

What do you specialize in?

What’s your biggest fear?

If you answer these questions and include some humor, you can have more chances to be hired.

Privacy Policy Page

While it’s common to disregard a “privacy policy” page, it’s actually required by law. Its purpose is to inform readers what happens with their personal information after using the contact form. This gives people peace of mind and makes your website look more trustworthy.

But how do you create a privacy policy? You can use services like iubenda to automatically generate a privacy policy within a matter of minutes; however, it does cost a small fee.

Contacts Page

Without a “contacts” page, it can be challenging for your potential customers to get in touch with you. In most cases, you can get a “contacts” page included in your website theme; however, here are some tweaks to make it stand out:

Include a problem field,

Add your phone number,

Add your email and address,

Make sure the visitor gets directed to a “thank you” page,

Send a confirmation email.

If you follow the steps outlined above, people can see you as an authoritative and trustworthy person. One thing we would mention is that you shouldn’t include your personal contact number; otherwise, you open the floodgates for spam messages.

Must-Know Tips for Building Your Freelance Copywriter Website

Now you know what pages are essential, let’s talk about some must-know tips that can take you from broke to balling in no time!

Niche Down

Let’s say you’re building a translator online portfolio website; rather than catering for eight different languages, you can look more professional if you specialize in two languages.

It’s the same for copywriters. You need to understand where your strengths lie and focus 100% of your efforts on them. For example, rather than being a copywriter, you’re a copywriter who specializes in creating sales pages for fitness courses. See how much more appealing it sounds? You can get fewer clients with this approach; however, you can become the authority in the niche, attracting higher ticket clients.

Think About SEO

“What’s the best way to attract clients?” is commonly asked by people creating freelance websites. While you can focus your efforts on referrals and word of mouth, the internet has changed the game for many freelancers. So how does SEO come into the equation?

SEO stands for search engine optimization. It’s the process of optimizing your website according to search engines’ requirements. If you can land the number one position, clients most likely contact you on autopilot.

The best way to rank higher on Google is by creating content around your niche. If you’re a copywriter, you can have a blog section and teach people how to write good copy. When people see how good your advice is, they will likely want to contact you for work.

Conclusion

A lot goes into creating a high-quality freelance copywriter website. People tend to think it’s as simple as adding a few client testimonials and watching the money roll in.

We wish it was that easy! You need to ensure you create essential pages and market yourself in a way that clients come to you.