Building a Startup without money? Find people who work for equity.
By: Mike Creator
Tags: Starting A Business, Business Development, Startup Life, Startup, Startup Lessons

Every Startup has problems.

Some Startups fail because they make products nobody wants, some fail because of poor management, some simply cannot develop their product without money and employees. However, The last cause can be solved.

My name is Mike and I am a founder of Work Reactor, an ecosystem that helps people to create their Startups for FREE. We believe that…

Money is not the key anymore.

Founders who have great ideas but do not have money to pay new employees are often frustrated by this desperate situation. But the thing is: most Startups don’t need money, they need people.

As 21 century is the era of technology, most Startups that emerge are run and operated online. This fact completely nullifies such costs as office rent, transportation costs, and many other additional costs that occur with offline companies. This fact makes online business in the 21st century more attractive than ever before.

That’s why I started Work Reactor.

I’ve seen a constantly rising demand on searches “How to start a business?” and more frequently “How to start an online business?”. With the rise of popularity of these searches, other search terms happened to gain more and more attention: “How to fund a Startup?”, “How to find investors for a Startup?”, “How to Launch a Startup without money?”.

Taking into consideration the fact that most businesses are (will be) running online, the majority of the resources they need are online as well. The beauty of running an online business is that you have a choice. There are a lot of free tools and services that everyone can start using now without any additional cost (with some limits, but still…). The most difficult part is the start, isn’t it?

I guarantee that there are more than enough free tools on the Web than you need to successfully start and operate your MVP (Minimal Viable Product).

That’s what we did in Work Reactor: we’ve analyzed the market, defined some crucial tools, functions, and needs of most Startups, and decided to create

one place where you can start, manage, and scale a Startup.

Everything is achievable through people.

In the 21st-century networking connections are the most valuable resource. They can lead to unexpected benefits and increase the project’s value.

Founder him or herself can have the greatest idea or vision of all time but without people, it will not be shown to the world. Many founders underestimate this resource but we do not agree with them. We think that people are the only valuable resource that every Startup needs. By that we mean: If founders and Co-Founders are the brains and hearts of the Startup, members are the hands. These are the elements of the Startup that are crucial, without them the Startup is not a startup, period.

Very often the only barrier that exists between the idea and the product is the implementation. Ideas are great but we want them to grow into MVP, and then into the fully functional product, right? To do so we need people who know how to do it or a few people. The best part of it is:

Even each of these people cannot build the idea, together they can literally do everything imaginable or not. This concept is called “Emergence”.

You never know (and you actually don’t need to know) how to build your Startup and idea from A to Z. The only way to figure this out is to start.

How to find Employees & Co-Founders for FREE?

Theory is good, but practice is better.

If you take a moment to think about this and analyze existing companies, you will be able to see that most of them were created by a small group of friends that were united by their interests. The best place to find these is to join communities or groups where these people are spending their time. Facebook, Discord, Slack, Forum Topics are just what we need.

Or you can go to the Community Page in Work Reactor and find a person with needed skills who already want to participate in some project.

Go there and search your thing:

These are the places where there is a 90% chance that Community with your interest exists. You should go there and Browse groups and topics you like.

After that you’ll see who is more active there and who you think can be passionate about your Startup and will love it as your own kid.

The second step is to get to know these people:

Don’t come straight to the point, leave a place for small talk, get to know this person, share some interests and values, analyze his character and abilities.

After you recognize the pattern of the person you actually need and who can bring value to your Startup, you can start “recruitment ”.

You need to impress and inspire:

People who you want to recruit, need to be inspired, only then you’ll get a person who will fight for your Startup. Even if the person is the perfect fit for your project, he or she can refuse to participate if you will make an impression of a person who is just doing it as a hobby. You need to be obsessed with what you do. Show your love and dedication to this project. If even you don’t believe in it and not inspired by it why others should?