How The Whole Email Marketing Process Works
By: Gabe Johansson, Email Copywriter
Tags: Digital Marketing, Email Marketing, Marketing, Content Marketing, Copywriting

Everyone and their mother’s sister’s cousin is talking about how important email marketing is for your business, but how is it all supposed to work?

That’s what we’re going to cover today.

Since there’s a lot of moving parts to a successful email marketing campaign, here’s a quick overview of the 3 main things you’ll need to make the whole thing work:

-A clear and concise landing page

-Non-boring emails designed to sell

-People subscribing to your list

The Most Important Landing Page Tip

When you’re putting together a landing page, remember you don’t want everyone and anyone joining your email list.

You only want people who are interested in what you’re selling.

On your landing page, you should be as specific as possible and speak directly to your ideal audience.

“Join our free newsletter” isn’t going to cut it.

Take mine for example:

“Free Guide: How To Succeed With Email Marketing Without Wasting Time On Outdated Tactics That Don’t Work

You’ll also receive 3–4 emails per week to help you get even better results. Enter your best email below and click the button to get instant access.

[Sign Up Form]”

It’s highly specific to people who want to do email marketing but aren’t quite sure how to start.

You could be even more specific too, but that’s another lesson for another time.

Write Emails People Want To Read

Imagine being excited to watch a new show for the first time just to find yourself waking up 2 hours later with your TV asking if you’re still watching.

What are the odds you’ll try watching it again?

Pretty low, right?

Well that’s pretty much what will happen if you write boring emails.

Not only will your subscribers be less likely to buy from you, but they probably won’t open many more of your future emails either.

It’s not a fun time to send an email and have no one read it.

So what can you do?

Make ’em more interesting!

How?

Use principles like curiosity, drama, humor (carefully), contrast, stories, and most importantly… talking about things your ideal audience cares about most.

It’ll take practice, but it’s worth learning to keep people reading so you can sell more with email.

Getting People To Subscribe

There’s a bajillion and one ways to get people to subscribe to your email list.

You can write articles (like this one), make YouTube videos, run a podcast, post on Instagram, publish on a Facebook page, grow a Twitter account, and sell the click to your landing page in your content.

You can also run paid ads on Facebook, YouTube, Google, Instagram stories.

Other options are influencer shoutouts, starting an affiliate program, running ezine ads, and so much more.

The more relevant you can be, the better your results will be.

Just pick 1 or 2 methods at first, get really good at them, and you’ll be good to go.

That’s all for this edition.

In the next one we’re going deeper into writing email subject lines that get clicks.

Stay tuned.

In the meantime, check out my email marketing course here:

https://gabejohansson.com/course/

Talk soon,

-Gabe