AR and Apps
Tags: Engineering, Augmented Reality, Technology

ABOUT:-

What is AR?

AR stands for Augmented Reality. It is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, and etc.

AR can be defined as a system that fulfills three basic features:

1. A combination of real and virtual words

2. Real-time interaction

3. Accurate 3D registration of virtual and real objects.

The overlaid sensory information can be constructive, i.e., additive to the natural environment, or destructive, i.e., masking of natural environment. This experience is seamlessly interwoven with the physical world such that it is perceived as an immersive aspect of the real environment. AR provides Real Environment/Place into an Virtual Environment/Place in any of Electronic Devices by using AR based Apps.

Augmented Reality can be explored in many applications, from Gaming and Entertainment to Medicine, Education, Business.

Example-:

As of now, Due to this pandemic situation the most use for the daily routine basis AR has become a daily using purpose, if we talk in business side most of companies are taking meeting virtually, In each school today, the education system is completely shifted to virtual or we can say AR mode and many more examples are there in our today’s daily life.

AR use in hospitals, as of now AR is used to support surgery by providing virtual overlays to guide medical practitioners, to AR content for astronomy and welding.

In Year 1992, First AR system was made in U.S. by U.S. Air-Force which is called Wright-Patterson Air Force Base.

In Year 2008, The First commercial AR apps appeared for the public use and was made by BMW, also first brand to make use of AR app.

Lists for AR based Apps can be used:-

: Archaeology

: Architecture

: Industrial manufacturing

: STEM Education

: Urban Designing & Planning

: Visual Art

Market Demand:-

The Apps with Augmented Reality will be more user centric and will enhance user experience a lot. With enhanced user experience, all the smartphones user will move to the AR apps. As per the market demand, it is projected that AR to grow USD 7.6 billion in 20020 to USD 29.5 billion in 2025; it is expected that AR and apps based on it will grow 31.1% from 2020 to 2025 as per CAGR (Compound Annual Growth Rate). The increased interest of giant technology companies in mobile AR apps is one of the driving factors for the growth of the MAR market. The year-on-year growth rate of the MAR market has dropped by -34% in 2020 due to the outbreak of COVID-19. However, Post-COVID-19 AR technology is gaining slight traction owing to its benefits in visualization, annotation, and storytelling.

AR technologies are aiding online learning and also offering access to cultural events, which is which is helping users to overcome the isolation of COVID-19 lockdowns. The AR Apps mostly used in Architectural work, for New projects in a country/state and many more, but Now a days, Due to this pandemic The AR Apps are now also used for education, business meetings, & etc. and also Now New Launches of many company products like- Mobiles, Cars, Brands are now are on Virtual Meet. The technology which the peoples were thinking that they will use in future or after 4–5 years but due to this pandemic the people are now used to this new type of Technology. Also, the demands of these AR apps are growing rapidly the companies like- Microsoft Teams, Zoom, GoToMeetings and many more apps are growing faster these days.

Target Consumers:-

The Main area of people that will be mostly using AR and Apps based on it are Education, Companies, Builders (to show virtual image of a plan on which they will work) and etc. The new gen which are full of curiosity of using these type of technology will also be used to this and known to this type of tech in earlier stage of life &one more thing which is being true that in childhood time the things people does last for a long period of time in their memory. The products based on AR which will be sold in upcoming time, we will be giving firstly a trial to each of customer before buying. So, that they can get to know the use of AR based Products, to give AR tour and assistance to our customers (as it provides potential for businesses to add a digital component on top of their physical locations and products.), and many more things.

Solution:-

AR is the ability to mix in real-time spatially-registered digital content with the real-world surrounding user. AR technologies and apps will play an essential role in the development of “Smart Factories”, and the success of “Smart Cities” and “Smart Home”. AR makes real-world into a virtual-world to a person in its device. In this pandemic situation, AR is being used by each of person in any method in his/her daily life. AR can be improved in many ways like if we want a table, we can spawn it through AR Apps and etc.

Estimated Budget:-

The augmented reality market is growing. In 2019, the active installed base reportedly approached 900 million, and revenue exceeded $8 billion. The same indicators are expected to reach 2.5 billion and $60 billion, respectively, by 2024. Messaging-based mobile augmented reality is the major platform type now and in long-term forecasts. Advertising is likely to be the main revenue stream, with lots of ad spend going towards sponsored and user-generated content like filters and lenses on multimedia social applications. As the understanding of the medium’s potential is growing, so is the entrepreneurs’ desire to sponsor or create augmented reality apps. After Gucci, Ikea, Toyota, and other leaders have built their products, smaller companies are catching up. Augmented reality app development is most appealing to the gaming, healthcare, and engineering segments, but is worth exploring virtually for any other industry or branch of business.

If the idea ever occurred to you as well, you probably wondered: how much does augmented reality cost? This article covers the factors that determine augmented reality app development costs, estimates the time and cost to build several types of apps, and offers advice on how to save money. We’re focusing on mobile app-based AR as the most appealing platform.

Choice of SDK

The choice of SDK (Software Development Kit) may impact your budget in two ways. First, the right set of tools simplifies and speeds up your app development process and helps adapt the product to various operating platforms, thus saving the time/efforts and reducing the cost of future fixes and product improvements. Second, some SDKs are paid, which should be taken into account when calculating the final augmented reality app development cost.

Usually, it is the development team that selects the best technological stack for a project. The primary factors that influence their decision are:

· target operating platform

· support of the preferred programming language

· possibility and frequency of AR app updates

· monetization strategy and licenses

Below, you can see some of the popular options suitable both for iOS and Android AR app development:

Pricing:-

The price for the app we have put is an effective price in thinking of each type of people so that every person can afford it and the price for AR app in India is $999 and if any person wants the app for some hour so He/she can pay $15/hour is starting and max is $40/hour. In $15/hour person can only simulate the object can’t do any change in simulation and $40/hour person can use it as He/she will use after buying a product thinking that product is of its own but any damage to the product will be charged $10 and those who buys the app will pay $40 for any kind of damage.

Whether it is an AR app, IoT apps, or simple mobile application apps, the development of apps will always rely on the country in which the development occurs. In the world, from west to east, development agencies and freelancers have different per hour rate.

In the West, North America has the highest rate of AR app development. As you move to the eastern side of the globe, European counties are divided into two parts for app development rates. Western Europe has a higher rate than eastern Europe. If we move further to the East, the Indian subcontinent has a reasonable per hour rate and skillful programmers. Australia and New Zealand have a higher per hour rate than Western Europe and lower than in North America.

Take a glance at an hourly rate of AR app development across the globe.

Marketing:-

Augmented reality (AR) is an emerging trend in marketing and sales strategies. It allows brands to give customers unique experiences with the convenience of tapping into their mobile devices. AR gives you another tool when it comes to driving sales and enhancing brand value through mobile devices.

AR is more than just a novelty or a new frontier in gaming. It stands to be one of the driving forces behind sales and marketing innovations over the next decade. Using AR, businesses will be able to upgrade the experience they offer their customers, leading to increased business opportunities and sales.

Brands can use AR to allow consumers to try products before they buy them, with augmented shopping experiences becoming increasingly popular. From clothing to test driving a possible new car, you can craft AR experiences that make shopping — whether at home or in-store — easier.

Risk Analysis:-

Risks are at every Stage and Step of this whole Plan. Blossoming from technological roots that stretch back to the 1960s, Augmented Reality (AR) is on the verge of going mainstream. Emerging commercial offerings such as Microsoft HoloLens and Vuzix Smart Glasses are attracting the interest of both businesses and individual consumers, and developers are dreaming up innovative applications for the technology. AR introduces new security risks along with its benefits.

When considering risks associated with AR, most people think of user distraction as the most obvious danger. Less obvious to many is the threat of hackers breaching AR systems, which could result in privacy invasions as well as digital data and physical security risks.

AR researchers have been aware of these cyber risks for some time. A paper published in the April 2014 issue of Communications of the ACM raised warnings about many of the potential threats. For example, a hacker could compromise the output of an AR system, tricking users into thinking computer-generated objects are real — such as a false speed limit sign. Another scenario: Because AR applications require access to a variety of sensor data such as video and audio feeds and geolocation, a malicious application could leak a user’s field of view or location.

Milestones:-

There are 8 stages of AR object to see, i.e., Real object-> Image Capturing-> Image Processing-> Model Clean-up-> Marker Selection-> Import 3D model-> Model Adjustment-> AR Scene.

Ever since, individual projects involving augmented reality were implemented every now and then, but the big breakthrough failed to materialize. Yet last year, AR suddenly became a hot topic of conversation again thanks to Pokémon Go. Augmented Reality was euphorically celebrated by marketing experts — they believed this would be the breakthrough. But this certainly was not the case. There was enormous hype surrounding Pokémon Go, but AR barely received a mention. Instead, it was virtual reality that appeared on the scene and drew the attention with HTC, Sony and Oculus hardware, associated with lots of interesting application scenarios. However, VR has so far more remained a good option for local productions or audiences enthusiastic about technology.

By releasing AR Kit, Apple is now achieving another dimension. Hidden within the system is the software that Metaio from Munich have been enhancing since 2011; it is now much more accessible to all Apple developers and can be implemented even more easily in iOS apps.