Whom and How should you market to? — A guide from Digital Marketing perspective.
By: Vighnesh Suryawanshi
Tags: Personal Branding, Wealth Creation, Digital Marketing, Buyer Personas, SEO

Approach toward Digital Marketing –

Digital Marketing is a vast subject with various segments like SEO, Email marketing, social media marketing, paid advertisement, etc. All these segments are constantly evolving and upgrading. Focusing on only one segment would not result in sales. Digital marketing is more successful when operated in multiple segments. CATT is based on this concept. Your content is the main attraction. SEO, email marketing, etc all bring the audience to this content thus making sales and conversions. All these segments of Digital Marketing have to work together for effective and impactful promotions.

Personal Branding and MassTrust –

digitaldeepak.com

Personal branding is giving a face and a personality to your brand/company. This could be anyone who understands your business and who would be a better persona than yourself for your brand. When you start being the personality of your brand that is called as Personal Branding.

People trust visible things. It is difficult to trust inanimate objects. When your company has a face, it gives a feeling of knowing and trustworthy. An influencer could be a personal brand since people know the person, they trust him and they follow him and in turn they start trusting the brand and company. A personal band always has a bigger following than the brand/company. A simple and famous example is of Elon Musk. He is a personal brand and has more followings than SpaceX and Tesla.

Personal Branding can give rise to many brands due to its influence. Tesla was not performing well before Elon Musk. When he bought the company, it grew exponentially due to his influence. People cannot invest or buy personal brand but they can invest in the companies influenced or related to personal brand.

This brings us to the understanding of MassTrust.

Simply put, MassTrust is the building trust with a lot of people (mass).

MassTrust is the by-product of Personal Branding. When you start to evolve with your personal brand, you generate MassTrust. MassTrust is important for personal branding.

Few things you need to focus on for evolving your personal brand –

1. Learn — The more you learn the better you become. Constantly updating your skills and continuous practice gives you the edge over every competitor.

2. Work — Putting your skills to work shows your commitment towards personal branding. Implementing your learning in the real world gives you better understanding of the market conditions and showcase your talent to audience.

3. Blog writing — Content writing is the king of Digital Marketing. This is the most useful tool to grow your personal brand. Here your personal brand is being noticed by the people and they would start taking interest in you.

4. Consulting — Consulting is first step of put your personal branding to use in market. You could start consulting other business with marketing instead of working for them. You would be the authority here.

5. Mentor — Mentoring others keeps you up to date with the market and its evolution as digital marketing is constantly evolving. It also helps you to scale up your understanding towards digital marketing. Mentoring also boost your personal branding to a whole new level.

6. Start up — Final level of personal branding. Since personal branding is a person, people cannot invest or own it. That would be like slavery. But people can invest in companies started by the personal brand. Starting your own business develops your skills and helps you grow as a personal brand.