Facebook Ads Analytics Tools for Marketers
By: Trapica Content Team
Tags: Facebook Marketing, Advertising, Market, Facebook, Artificial Intelligence

If you’re advertising on Facebook, you NEED to be reviewing analytics regularly. How do you know if the ad campaigns are working if you aren’t investing time looking at the metrics and KPIs?

Too often, we see businesses worried about spending money on social media ads. Reluctantly, they go ahead and go through the effort of making creatives, researching the audience, and setting budgets. However, all this effort is wasted if you aren’t then going to maintain the campaign. You may as well just open the window and throw some cash outside.

Today, we’re going to introduce some ways to monitor your ad campaigns and improve your understanding within this area. At the moment, you’re probably worried about the time and effort required to optimize campaigns. Please don’t be concerned — the tools we’re going to discuss in this guide make the process much easier. Additionally, the return you get will boost the ROI of your campaigns (which helps the business grow!).

State of Play in 2021

The game has changed in 2021, causing nightmares for marketers all over the world. We’re sure you know the news about Apple and iOS 14. The update includes App Tracking Transparency, which allows all iOS users to reject tracking on their devices. When people reject tracking, they essentially close off from advertisers and their conversion data is unobtainable (a huge problem considering this data is the fuel on which advertising campaigns rely!).

It’s important to remember that we’re now in a very different world since the introduction of iOS 14. Google has already announced that Android users will have more visibility when it comes to tracking, which means a whole new environment for all advertisers.

One of the best ways to stay on top of data and keep your campaigns on the right path in 2021 is to utilize a Facebook ads analytics tool. While some compile the data left behind by the iOS update, others automatically optimize to save your marketing team even more time. Either way, keep reading to learn more.

At this point, we should note that we’re looking at external, third-party services today as well as Facebook services. Why? Because Facebook is closing its Analytics tool which is causing the whole platform major uncertainty right now. It’s battling Apple, trying to encourage people to stay on the advertising platform, and placing eggs in more than one basket by encouraging influencer marketing and other marketing techniques.

Facebook Ads Analytics Tools

Hootsuite

Most people have heard of Hootsuite because it’s a great tool for marketers of all experience levels. As Facebook goes through a turbulent period of change, Hootsuite continues to offer its reliable and much-loved service. As an advertiser, this means tracking customers, reviewing vital metrics, and comparing various social media platforms.

In terms of metrics, you might want to review reach, shares, clicks, comments, video reach, video views, or others. With Hootsuite, you have the freedom to seek the metrics most pertinent to what you’re trying to achieve. Hootsuite also provides other insights including follower growth and best times to post.

Trapica

As another third-party service, Trapica is quickly becoming the best option for marketers. Even through the iOS 14 changes, Trapica excels (it has already adjusted the offering with a Facebook Ads iOS 14 Insights Tool). Trapica is the best place to check performance across several social media platforms. You’ll be able to optimize on Facebook as well as:

Reddit

Pinterest

Instagram

TikTok

LinkedIn

Google

Quora

Snapchat

Twitter

YouTube

You won’t find a better service for cross-platform analysis and optimization. However, we’re talking about analytics here today. Trapica has the advantage of providing actionable insights while also working to put these insights into practice. While some businesses simply want actionable insights, others will use the full automation optimization features.

In other words, machine learning and artificial intelligence watch over campaigns and optimize automatically. This means constant improvements to A/B testing, budgeting, targeting, and bidding. Even through these turbulent times, Trapica keeps your ad campaigns performing and finding the right audience.

Read More: How Marketers are Using AI to Create and Manage Facebook Ads that Convert

Business Suite

Facebook might remove the Analytics tool this summer, but this doesn’t mean that you can’t track performance on the platform. Instead, it now sends people to the Business Suite. Here, you can not only review performance but also manage your Instagram and Facebook accounts.

Head into the Insights section and look over trends, metrics, and visual reports. Even if you lack experience in this area, you should find it easy to identify important trends and learn enough to propel campaigns forward in the coming weeks. You’ll learn about page reach, demographic information, and engagement.

Please note that not everybody has access to the Business Suite just yet, but it should eventually roll out to everybody. Therefore, you might need another option from this list while you wait.

Insights

Some experts have asked why Facebook wants to dismantle Analytics and send marketers off in several different directions to discover the same information. Another area in which this information is kept is the Insights tool. We know, it’s confusing having so many different Facebook tools (but you’ll get used to it all!).

This one is a little tricky to find, but it’s almost hidden within the Facebook Business Manager. You’ll see trends with traffic, content insights, and important information regarding your audience. If you want to learn the type of people watching and engaging with your content, this is a reliable method. The more you learn, the easier it is to target them with future content and ad campaigns.

Creator Studio

We’re sticking with Facebook, and this time to look at a tool called Creator Studio. Not everybody is aware of this tool, but it offers value to content creators. Within seconds, you’ll see everything you need in one place. This includes tracking, posting, monetizing, and managing tools. Creator Studio also shows marketers potential monetization opportunities as well as new features.

In this guide, we’re interested in ad analytics, so this is where you click on the Insights tab. When the tab loads, you’ll quickly learn about the performance of your page and all other content. We like looking at impressions, new followers, people who have unfollowed, engagement, reach, loyalty, and other areas.

Cyfe

While not many people have heard of this tool, we’ve decided to add it to the list because of the advanced customizable dashboard. We’re often told in marketing that we need to see everything in one place, which is exactly the case with Cyfe. Although it might be lacking in other areas, you can play around with dozens of widgets on the dashboard and ensure that you always see the most valuable information after logging in to your account.

You can track post engagement, page metrics, and demographic data over a period. How has your fan base grown? How does this affect advertising efforts?

Choosing a Facebook Ads Analytics Tool

You’ve soaked up lots of information in this guide like a digital marketing sponge, but how do you put it all to good use? You’ve probably realized that you need a tool to not only overcome iOS 14 changes but also replace Facebook Analytics.

If you want to stick with Facebook, you’ll have to accept that the insights you seek might be split between several tools — this includes the Business Suite, the Insights tool, and the Creator Studio. If you don’t have the patience to flick between these tools, we recommend one of the other fantastic names on this list.

Yet, the one that you choose all depends on your needs. While some seek actionable insights for their ad campaigns, others want full automation. With the latter, you remove the mundane and long-winded task of reviewing campaign performance and constantly making changes to ads. Artificial intelligence and machine learning keep an eye on your ad campaigns and ensure that you’re always making the most of your budget. This means optimizing targeting, bidding, budgeting, and other aspects of a campaign.

Read More: How to Get Actionable Insights for Facebook Ads

Of all the names on this list, Trapica is the best at achieving optimization. The reason we say this is that it optimizes on Facebook in addition to all other major social media platforms. Suddenly, while your marketing team focuses on more important matters, you have optimized campaigns across Twitter, Instagram, TikTok, and more.

Read More: Trapica Marketing Suite

As a marketer, choose a tool that will help your team the most. If you aren’t ready for full automation, there’s no reason why you can’t still use artificial intelligence and machine learning to generate insights. We’re in a changing environment, and Apple has increased the difficulty of advertising on platforms like Facebook. Make sure you’re evolving to the changing times rather than being one who gets left behind!