Top 5 Ways to Improve Bounce Rate in Google Analytics
By: Kcmk Group
Tags: Seo Services, Boost Traffic, Google Analytics, SEO, Orm Services

What is Bounce Rate?

Before working on the ways of how to improve bounce rate for your website, one should have to acquire proper knowledge about what is bounce rate.

Bounce rate is that segment in Google Analytics which measures the percentage of users who visited your website but leaves that particular page without entering or viewing any other page of your website. Eventually, bounce rate quantifies the web traffic of your website. If bounce rate of your website is on a higher level, this indicates that your webpage is not attracting potential users, and if this bounce rate remains higher for the longer period, then your website may lose quality traffic which results in the declining of sales or growth of your company.

Calculation of Bounce rate in Google Analytics

We recommend you to navigate into Google analytics and review bounce rate of landing page of your website. It is a key metric which helps you in understanding that what is working well on your website and what requires a change. You can check bounce rate of your site by:

Logging into “Google Analytics”

Clicking “Site Content”

Clicking on “Landing Page”

From the bounce rate column, you will able to know about your most visited web pages. Though quite often the calculation of Google analytics about bounce rate of your website get misunderstood, still you can use it to inquire about the reputation of your website by using technical strategies at a moderate level

5 ways of improving Bounce rate for your website

Boost page load time

Sometimes, visitors may not get the chance to read the complete page of your website because it takes a long time in loading that particular web page and users then switch off to other websites for their search. Delay in the loading of website increases the frustration levels of users and simultaneously decreases their interest in that particular website. Before making content of your website accessible to viewers ensure that they browse your website in an acceptable time.

Add links to your sidebar widgets

If your webpage incorporates sidebar widget, which runs throughout the time on your website, then for reducing bounce rate add some links add some links on your website that your visitors would appreciate. Allow your visitors to enhance themselves with your web content before confounding them with the use of newsletters or any promotional advertisement. Never strike too fast, too hard. Add About us/ About our company page linked on your sidebar, as sometimes a new visitor could leave your page without knowing anything about your company.

Avoid using irreverent popup

Irreverent popup drastically increase bounce rate of your website. If you want to use a popup, we recommend setting a timer along with the popup so that when individual lands on your web page it doesn’t hit that visitor immediately, and possibly enfeeble from your homepage undisputedly. Or you can exit intent popup which can only appear if visitors float over the close button.

Optimization of your website for responsive mobile results

As the number of users who are operating web pages from the mobile increase every year, it has become inescapable for every business possessor to optimize their web pages for mobile search results. Your website should be designed in a way that visitors can easily load it on their mobile devices. But, for larger websites, making a mobile friendly-website is a painstaking process and sometimes it may be beyond their technical abilities to make regular updates on their websites. So we suggest you practice responsive mobile site test on quarterly basis to avoid your website get malfunctioned.

Improve content quality using striking formats

If you are not providing quality content throughout your web pages, this will discourage your readers and they for sure quit your website sooner than later. This will make your site’s bounce rate high. As your website has a variety of customers which includes, students, parents, teachers, and senior citizens, so format your content in a way which is easily understandable for everybody. If you have some interesting and eye-catching content on your website, users will give more time in reading your web content which improves your bounce rate.

In conclusion

Since viewers have a number of reasons to bounce your website, so our suggestion is that always start by analyzing the bounce rate. Last, but not the least, the highly recommended method to reduce bounce rate of your website is the use of SEO Smart Link Premiums to your auto- interlink post along with your required keywords. Before summing up, we advise you to always keep in mind that you can never fully rely on Google analytics as it is not perfect all the time. You can only acquire a frame of picture that what is going on with your website. But executing the techniques I deployed in the above article, you will be for sure able to improve your bounce rate, rectify your conversation rates and engage your viewers in better manner. But, still if you have any queries or you want to know more about bounce rate, then feel free to ask by using the comment section below:

Last, but not the least, always build the credibility of your website by providing your address and contact number on the site, and by using relevance tailoring. We hope that this blog must have given some good suggestions on how to improve your bounce rate.