HOW E-MAIL MARKETING TRANSFORMED MY BUSINESS
Tags: Email Marketing, Fiverr, Fiverr Gig, Digital Marketing

HOW E-MAIL MARKETING TRANSFORMED MY BUSINESS

Email marketing

My name is medith karma, and I’m a 6-digit CEO of one of the world’s fastest-growing make-up industries. One would assume I knew exactly what to do at the time, when in fact the direct opposite happened to me when I wanted to start this business.

We live in a world of vast opportunities, it all started in June 2016, I got cash from relatives, friends, and acquaintances. I had a dream and a vision, which was solely to connect my brand to the rest of the outside world, I knew it was not going to be easy cause I had read a lot of articles and bulletins online about new startups that all failed at some point. I immediately resolved to use half of the money I had to invest in advertisement cause this is the mentality most people have. Don’t get me wrong, the advertisement also works but you’ll soon see how the law of diminishing returns always hits hard on an advertisement. As a new entrepreneur, I had a total of $50000 to work with, I thought if I could invest a chunk into advertisements, my business would do 7 figures overnight. Well, life hit me hard cause with a budget of $25000 in the advertisement, I was wooed by a whole lot of agencies that I will like to keep confidential. I put out a series of circulars and notices that I was looking for a trustworthy agency that could handle my advertisement and convert for me without being too overpriced.

The exact opposite happened cause the available ones at the time were too expensive, so I had to stick with local google advertisements. A particular agency told me to deposit the sum of $15000, they explained they were going to take care of all the ads they were going to put out to get my brand to reach the world and start making huge sales. At first, when they started, sales were booming, I felt I was having a blast as I had invested $15000 and made $7000 in profit from my total sales revenue-making my residual cash $32000. Over the next 6 months, I invested heavily in advertisements. Some months were good, some were very bad! Such that in the bad months, I noticed huge spikes in sales.

In mid-march 2017, I hired a financial analyst to improve sales and figure out how I could bridge the gap in my sales. It was expensive so I made sure I leveraged his analysis, the analyst requested all my financial receipts and a week of examination and revaluation. He told me he would be back in a week with the results, which I immediately consented to. Finally, the results came in and I was beyond shocked with what I was seeing. All the while I thought sales were booming. I was just wasting money because the average return I got from advertisements of over $15000 was $11000, he then showed me how I had continued to reinvest and continued the cycle. He then proposed a solution and shared with me a variety of systems I could invest in that were cost-effective and efficient enough to give me the sales breakthrough I really wanted. He then told me about an agency he always recommended to most of his former clients. “DEVO’S CONVERSION AGENCY” was the name boldly written on the agency’s business card the analyst gave to me.

Not wasting time I called the agency, booked an appointment and in no time, I was already speaking to the head of the agency. The reception was warm and nice, I was ushered in by the secretary to the boss’s office and I was told to sit down and explain how things were. After about 3 long hectic hours of pouring out sad and mixed feelings, he got the clear picture and proceeded to calm me down with nice words. He didn’t laugh or make matters worse by using weird terms to take advantage of me as other agencies do, instead, he conversed and educated me in layman terms and explained to me his companies’ method. He used about 30 mins to educate me on email marketing. Shortly after, he requested for me to follow him down to their labs. You can Imagine how hurriedly I walked to see what this man was talking about.

“Wow”, were the words that came out of my shocked mouth as I saw dozens and dozens of computers all connected to Fiverr. He then told me that each person I saw there, had a target goal to accomplish by spreading people’s brand to the outside world. I was impressed and the mind-boggling part was that it was relatively too cheap. The boss told me to deposit a sum of $200 for a test. Then again I became skeptical at how cheap this service was, the value was simply too much for the price. I later paid out of optimism and hoped for the best. The events that happened in the next month made it one of the best months of my entire business career. At first, it felt like a dream because I was getting too many customers it was so tiring that I had to start telling clients I was out of business. After all, it was simply too much. I had never experienced it before, I thought I already had enough stock to compete with any type of demand with $200 I made thrice the net-worth of my brand. If you’ve made it this far you must certainly be wondering how any of what I’m saying is even possible. This was the same question I kept asking time over time till I found out that it was no magic they were simply just experts at what they did. If you think anything that I’ve written here is impossible kindly exit the page and go read other articles.

This particular piece was written out of extreme joy and gratitude. I feel I can’t thank devosagency for all they did for me, their professionalism changed and transformed my business and continually gave me business year-round customers! The only way I can repay this company is publishing as hard as I can cause I have a lot of free time nowadays cause my business is now on full autopilot. Thanks to devosagency, if you had/have/are having the same problem I once had when I was starting, I’d recommend you contact devosagency for cost-effective brand awareness and make sure to check them out on Fiverr!

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