How Text Marketing Help Your Business in a Post-Pandemic World?
By: Pony Express Hq
Tags: Marketing Strategies, Covid 19, Sms Marketing, Business Strategy, Small Business Marketing

How Text Marketing Help Your Business in a Post-Pandemic World?

Pandemics threaten the global economy and kill some businesses. For instance, many companies laid workers off or went bankrupt a few months after the declaration of COVID-19 as a pandemic. One reason is the COVID-19 control measures discourage human-to-human contact, reducing foot traffic in stores. Pony Express HQ Dec 26, 2020·3 min read

For businesses to survive pandemics, they have to change their mode of operation and marketing strategies. Text marketing is an excellent way to build and personalize customer experiences in a post-pandemic world. We’ll explain how it works.

How Text Marketing Help Your Business in a Post-Pandemic World | Pony Express HQ

Personalized Conversations for More Sales

Smartphone use is continually growing, with the average American checking the phone about 96 times a day. Theoretically, you have 96 chances to get in touch with customers through text marketing for business. This opportunity is enormous, but does using text marketing for business bring any unique benefits?

Text messaging lets you foster relationships with consumers without sounding pushy. Those who have interacted with your brand are more likely to embrace the offers you present and eventually buy what you pitch. Use personalized text messages to build a rapport with your customers and sell your products through friendly conversations. 💬

Communication About Order Status

In e-commerce, communication is vital. Clients can get apprehensive if they can’t get information about their orders after buying products online. Text marketing for business is a perfect way to keep customers updated when purchasing a product until they receive it.

Once you receive an order, update the buyer at every stage of the fulfillment process. Let them know when you ship, when they can expect it, and when it reaches their address or collection point. Additional alerts, like unexpected delays, are also crucial. The customer will rest easy knowing the product is on the way. ✅

Offers, Promotions, and Discounts

Text marketing for business is a useful tool for integrating your physical shop with online stores. Through geofencing, you can send relevant and timely promotional text messages to consumers within a given region. Geofencing will help you target potential customers close to stores with active offers.

Automated Sales and Reminder

Companies that offer subscription services can utilize text marketing to alert customers about their renewal dates. You can use the same marketing strategy to remind consumers who buy particular products regularly to order replenishments.

Lens Direct, an online retailer that sells contact lenses, has a marketing program that utilizes text messages. Customers can take pictures of the items they want to buy and place orders via SMS — text messages. On the other hand, the merchant can send low-supply text alerts to customers when running out of stock.

Feedback Via Text Marketing for Business

An unquestionable way to weigh customer satisfaction is by asking the customers themselves. Text marketing for business gives you an ideal method to collect reactions. Run surveys asking your customers to comment on your service and rate it.

Collecting feedback helps you to improve your products and services and shows clients that you care about them. They cultivate a positive perception of your brand if you implement or respond to their recommendations, heightening customer loyalty.

Improved Customer Service

If your marketing strategies are deficient in customer service, you cannot achieve excellent customer experiences. Many customers don’t call support desks, especially if they anticipate to stay on hold.

Text marketing for business can enhance your customer service by allowing clients to send queries via text messages instead of calls. What’s more, texting is affordable and quick, and senders can use it anywhere. It reduces the time for resolving issues, subsequently increasing customer satisfaction. 💙

Reliable Text Marketing Platform for Businesses

Are you looking for a versatile text marketing platform to build customer experience and engagement? Are you keen on discovering more about how text marketing to help your business in a post-pandemic world?

Pony Express HQ facilitates personalized marketing through SMS templates, MMS/picture text messages, scheduled alerts, custom auto-respond messages, cross-posting on social media, and so much more. Sign up for free today, get 100 bonus text credits!

The Pony Express HQ Team