Digital Marketing skills that lead to prosperity and progress your growth
By: Ishwarya Sampath
Tags: Marketing, Digital Marketing, SEO, Marketing Strategies, Marketing Automation

Digital marketing, the promotion of products or brands via one or more forms of electronic media, differs from traditional marketing in that it uses channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t typically in real time.

“We don’t believe in digital marketing, we believe in marketing in digital world”.

Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.

Digital marketing hikes, many questions???

Let’s go through some challenges and skills facing in digital marketing and understand them briefly.

Immense growth in digital turnover

The greatest dare is leading the immense growth in digital turnover.

“The secret of change is to focus all your energy not on fighting the old but building the new”.

Source: Digital turnover

One of the most upcoming growth is Facebook, There came many options which grasp many users through the world.

In Facebook, web and mobile apps that help users connect, share, discover,& communicate with each other.

It built a better platform for the users to connect each other.

No of active users in 2012= 1.1 billion.

No of active users in 2016= 1.71 billion.

Stock price at IPO= $38, as of yesterday, stock price= $128.

Investments from other companies facilitated the growth. Diverse customers, 70% of users come from outside of the U.S.

Managers were not pressured to produce too many profits or revenues.

“More users first, revenues lates”.

Email Commerce

Better, to begin with quote, is quite interesting right???

“ Not enough talk about the importance of brand in an email. Customers don’t sign up for email-they sign up for your brand”.

E-mail is an art of sending commercial messages to a batch of people, every email that we deliver to ongoing customers is termed as email marketing.

It refers to sending email messages for staying in a relationship with present or former customers and for grouping new customers or cogent existing customers to purchase something and sharing with other people.

Source: Email Commerce

Comparing to other traditional mail, email is the cheaper and faster, it is labeled with recipient name, street address, city, state or province, zip code.

“Great to meet you lets keep in touch”

The persons we meet once in a blue, on behalf of sharing their business cards and misplaced somewhere, there is a worthy sharing of email contact is splendid.

The main strategy is marketing your products and services with the aid of email channel with the greater possibility of accomplishing profit and meeting your goals.

Bestowed Social media proclamation

To be successful in social media publishing ads plays the superior role.

Though we are in a technological world, all we are adapting to social media, it is viral spreading sites we use daily.

Do anyone think marketing is about the stuff that you make???… then I would say your assumption is wrong, the thing most matters is the stories you tell.

“ Creating brand is not what we tell the customers, is exactly what the customers tell each other”.

Paid social media is a crucial factor for revenue growth and online business, a social media like the Facebook score is growing faster compared to other media as long as the ads they proclaim in the society.

On the other hand, Twitter is lagging on inactive users every month and even google users too inactive.

Usually, we just use it to impress people, make sure to make an impact on the world.

Source: Break on social media

Are you guys getting tiresome with my old subject!!! Okay, to make impressive how to just satisfy our customers ???…

To satisfy our customers, you have to give your best on advertising. Also, you have to build on the effective relationship with customers.

The things producer should do is:

1.Knowing the complete needs of the customers.

2.Checking of already existing products and what the stuff you have to add more.

Here are some skills to catch on:

How to use Facebook’s analytics tool “Facebook Insights”

Use “Power Editor” well

What can be done with “Look-alike” audiences?

The granular targeting of “Custom audiences”.

Look over engine marketing

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERP’s) primarily through paid advertising.

There are some calculations here

Optimizing your content, website, and blog. Creation of SEM account is easy and can build traffic quickly based on the degree of competition.

Digital Marketing boards

There are abundant platforms available. Hubspot is the first inbound marketing software that provides all the tools you need to improve and manage your online marketing strategy.

ExactTarget

Marketo

Marin Software

Vocus

Email Marketing boards

There are lots of boards, but here are scarce.

1)Campaign Monitor

2)Stream send

3)Mad mini

4)Constant contact

Social Media Marketing

Social media marketing is becoming more popular for both practitioners and researchers.

To use social media effectively, firms should learn to allow customers and Internet users to post user-generated content, also known as “earned media,” rather than use marketer-prepared advertising copy.

Content Marketing

Source: Content Marketing

Do you all believe great content is the best sales in the world???….of-course, yeah…

Let’s take a quick look at content marketing.

Content marketing is the art of using different kinds of content such as blogs, webinars, videos, website pages to attract website visitors and eventually convert them into leads/customers.

“Content Marketing is a long-term relationship. It’s not a one night stand up”

It is the act of putting content on the web.

Mobile Marketing

Mobile marketing is the art of marketing your business to appeal to mobile device users.

“If your plans don’t include mobile phones, your plans are not finished”

Source: Mobile Marketing

Mobile is the future of marketing, but really the era of mobile has already arrived. If you’re not implementing any kind of a mobile marketing strategy, you’re already trailing behind!

Usually, all are getting appealed to use mobile phones in these upcoming technologies!!!

More users are spending larger amounts of time engaged with mobile devices than ever before.New marketing consists of smartphones, SEO, mobile sites, geolocation and social marketing.As marketers have to understand these new types of consumers and how best to reach them.

Viral Marketing

Source: Viral Marketing

Viral Marketing refers to the marketing techniques that use pre-existing social networking services and other techniques to produce an increase in brand awareness or to achieve other marketing objectives through self-replicating viral processes, analogous to spread of the virus.

A direct marketing technique in which a company persuades internet users to forward its publicity material in emails.

These days, viral videos are everywhere and everyone wants one. That’s because they’re the cheapest way to spread your message to the world.

Conclusion

There are many benefits of using digital marketing, as your growth will be higher soon and also helps you to make use of proven strategies and techniques that attract not necessarily more traffic but highly targeted traffic delivers results.

Targeted the right kind of people that deliver the right kind of results is what Digital Marketing is all about -ensuring survival of your business.