The Shut-In Economy
By: Lauren Smiley
Tags: Tech, Wtf Economy, Sharing Economy

In 1998, Carnegie Mellon researchers warned that the internet could make us into hermits. They released a study monitoring the social behavior of 169 people making their first forays online. The web-surfers started talking less with family and friends, and grew more isolated and depressed. “We were surprised to find that what is a social technology has such anti-social consequences,” said one of the researchers at the time. “And these are the same people who, when asked, describe the Internet as a positive thing.”

We’re now deep into the bombastic buildout of the on-demand economy— with investment in the apps, platforms and services surging exponentially. Right now Americans buy nearly eight percent of all their retail goods online, though that seems a wild underestimate in the most congested, wired, time-strapped urban centers.

Many services promote themselves as life-expanding — there to free up your time so you can spend it connecting with the people you care about, not standing at the post office with strangers. Rinse’s ad shows a couple chilling at a park, their laundry being washed by someone, somewhere beyond the picture’s frame. But plenty of the delivery companies are brutally honest that, actually, they never want you to leave home at all.

GrubHub’s advertising banks on us secretly never wanting to talk to a human again: “Everything great about eating, combined with everything great about not talking to people.” DoorDash, another food delivery service, goes for the all-caps, batshit extreme:

“NEVER LEAVE HOME AGAIN.”

Katherine van Ekert isn’t a shut-in, exactly, but there are only two things she ever has to run errands for any more: trash bags and saline solution. For those, she must leave her San Francisco apartment and walk two blocks to the drug store, “so woe is my life,” she tells me. (She realizes her dry humor about #firstworldproblems may not translate, and clarifies later: “Honestly, this is all tongue in cheek. We’re not spoiled brats.”) Everything else is done by app. Her husband’s office contracts with Washio. Groceries come from Instacart. “I live on Amazon,” she says, buying everything from curry leaves to a jogging suit for her dog, complete with hoodie.

She’s so partial to these services, in fact, that she’s running one of her own: A veterinarian by trade, she’s a co-founder of VetPronto, which sends an on-call vet to your house. It’s one of a half-dozen on-demand services in the current batch at Y Combinator, the startup factory, including a marijuana delivery app called Meadow (“You laugh, but they’re going to be rich,” she says). She took a look at her current clients — they skew late 20s to late 30s, and work in high-paying jobs: “The kinds of people who use a lot of on demand services and hang out on Yelp a lot ☺”

Basically, people a lot like herself. That’s the common wisdom: the apps are created by the urban young for the needs of urban young. The potential of delivery with a swipe of the finger is exciting for van Ekert, who grew up without such services in Sydney and recently arrived in wired San Francisco. “I’m just milking this city for all it’s worth,” she says. “I was talking to my father on Skype the other day. He asked, ‘Don’t you miss a casual stroll to the shop?’ Everything we do now is time-limited, and you do everything with intention. There’s not time to stroll anywhere.”

Suddenly, for people like van Ekert, the end of chores is here. After hours, you’re free from dirty laundry and dishes. (TaskRabbit’s ad rolls by me on a bus: “Buy yourself time — literally.”)

So here’s the big question. What does she, or you, or any of us do with all this time we’re buying? Binge on Netflix shows? Go for a run? Van Ekert’s answer: “It’s more to dedicate more time to working.”