How Can A Lead Generation Agency Help Small Businesses
By: Kim Dell
Tags: B2b Lead Generation Usa, Lead Generation Companies, Lead Generation Agency, Lead Generation, Lead Generation Services

Are your ad campaigns failing time and again?

Are your ads emptying your bank account and showing no conversions?

It’s about time you hired Atop Digital as your lead generation agency.

We can help your small business increase conversions, generate ROI, sales, and ad clicks. So let us tell you exactly how we can help your business as your lead generation agency.

Why Should You Hire Atop Digital as Your Lead Generation Agency?

Before we tell you why we are the best b2b lead generation agency for your small business. Let us give you a brief overview of what is a lead generation agency and what they do?

What is a B2B Lead Generation Agency?

A b2b lead generation agency very simply amplifies the rate and quality of your lead generation.

What is a Lead?

As Hubspot mentions, a lead is any person who expresses their interest in a company’s product or service in any way, shape, or form.

So in very simple terms, a lead is a potential customer. Someone who is interested in your business and wants what you are selling. The more leads you generate, the more are your chances of making an actual sale or a conversion.

We, amplify your lead generation and get you closer to active conversions by implementing specific campaigns and strategies that just seem irresistible to your potential consumers. Thus not only keeping them interested but actively generating sales from them and making them coming back for more.

We know what you are thinking,

How can it be so easy to generate leads and convert them into sales?

It is not easy at all. That is why we develop custom strategies for each one of our clients and run carefully targeted ads. Here is how our stellar team shapes up to be the lead generation agency that your business requires.

How Can Atop Digital Help Your Small Business Generate Leads?

It is important for your business to have a strong and pronounced online presence. If your website is not ranking on priority SERPs, it will be impossible for customers to find you, let alone be interested in your product or service.

This is where we come in and help your business get noticed. We make sure you are at the right place at right time. So your potential consumers can not only find your business but actively want it. Let us break down our process to make things easier for you.

Locate and Study Your Target Audience

The first thing we always do is define and understand your target audience. Without knowing who is most likely to be interested in your brand, we cannot take any step in the right direction.

A few details like average age, specific location, and income level give you a good idea about who is more likely to be interested in your brand.

Creating buyer personas is also very important. For instance, if you have a vegan food item that millennials would be interested in. That would constitute one buyer persona.

But, if you have a vegan food item targeted towards senior citizens, that would be a separate buyer persona. Buyer personas allow you to understand your target audience and also helps with things like advertising, branding, and content creation.

Develop Your Brand Image

Your brand image defines the identity of your business. It is how the world perceives you and remembers you.

A strong and impactful brand image results in increased customer trust, higher chances of lead generations, and email signups, and positive word-of-mouth advertising.

Here is how we help you build a strong brand image.

Gather data about your audience, figure out how they perceive your product, and relate to it. Also, it is important to consider what your audience will respond to and in which manner.

Design a logo that reflects your attitude. Colors and graphics are more important than you think. Do you want it edgy or simple? Your logo is what people are going to see and it should reflect the brand image

Construct your organization’s voice. How do you want to communicate with your consumers? The tone and language you set for your brand should uniformly and consistently reflect every aspect of your brand.

Content Creation

We can help you create quality and consistent content that will inform and benefit your consumers and also help you attract them with free resources.

When you are able to offer something of value to your consumer before they make their purchase, you assure them that you have their best interests at heart.

A soft-sell allows your customer more time to consider your product or service before they commit to it. It is also an effective way to make them sign up for your newsletter or email list.

Here is what you can offer your customers before they commit to buying your product or service.

Free videos on Youtube or any other platform.

PDF guides and manuals

Regular newsletters

Free access to specific web pages and links.

Apart from the above-mentioned examples, we can devise a uniquely customized strategy for free offerings, while focusing on specific goals.

Implement Specific PPC ad Campaigns

PPCs are effective and generate impressive ROIs. For every $1 spent, you can expect $2. Different from traditional advertising, a PPC only requires you to pay when someone clicks on your ad. Also, since you set a PPC budget, you are never overspending.

We, at Atop Digital, will develop the best competitive PPC strategies for your business. With targeted PPCs, your business can reach valuable leads instantly. This increases the ROI and the value of PPCs.

Focus on Email Marketing

We never underestimate the power of email marketing. It is the most effective way to generate leads. Strategic tactics like segmentation, personalization, and more, help generate leads. With an ROI of $44 to $1, it is one of the lead generation tactics we stress-on the most.

Run Retargeted Ads

Retargeted advertising reminds consumers to return to a product after they have searched for it. For example, if you search for a product on Amazon, you are most likely to see ads of the same item later.

The benefits of retargeted ads are as follows.

These ads convert most leads into customers. Since the customer already has information about the product, conversion becomes relatively easier.

It generates many sales of a specific product since retargeted ads remind consumers about specific products.

With more conversions, customers are most likely to remember your product. This opens the doors to word-of-mouth advertising and more leads.

Getting Started with Atop Digital

With our uniquely tailor-made strategies, your business is likely to see lead generations and conversions in no time. With realistic goals to look towards and our impeccable reputation to back us, you can rest assured that your business is in safe hands.

So what is the hold-up? Contact Atop Digital today to stay on top.