Marketing & Advertising Conventions — The Dos And Don’ts Before Registering For One
By: Marsum Conference
Tags: Marketingconference, Marketingevent, Conference, Marketing, Events

In order to look forward to the upcoming business years and frame strategies accordingly, every marketer needs to take a closer look at the possible outcomes of every decision he will be taking. Making sure that you continue to get higher or better ROI requires effective decision making with a futuristic business approach. To make this planning process easier, one can always attend an international marketing conference. Meeting with new people, networking with the peers, exchanging ideas, and sharing knowledge, etc., are probably the best ways to stay updated with the latest marketing and advertising trends. You can easily get yourself registered for a leading marketing conference and get acquainted with all the information you need.

However, merely registering for some conference without proper background research about it, isn’t what you should do. With the rising number of global marketing conferences being organized, there are higher chances of certain events being fake or fraudulent. In order to avoid falling prey to any of these scandalous organizations, you need to know the dos and don’ts before you proceed ahead with the registration.

1. The Dos

● Always do a proper background check before paying the registration fee. Genuine events will always have something to prove their authenticity and legitimacy.

● Keep in touch with the organizers of the event. Any legit conference will always stay in touch with their delegates and will continue to share latest updates about the progress (if any).

● Ask for the collaterals of previous conferences organized by the firm. If any events firm claims to have organized conferences in the past, feel free to ask them for the recap videos, photographs, and other collaterals.

● It’s always good to have a list of other attendees that have already registered for the event. You can have an idea before-hand about the type of people that are going to attend and if their presence will be of any benefit to your business.

● Check-out on the website if there are any speakers that have registered. The quality of the speakers says a lot about the event. If the agenda of the conference seems interesting to you, and the speakers seem to be highly knowledgeable, you should definitely register.

● Make sure you avail all the possible benefits the conference has to offer; be it getting your name registered in the event magazine or receiving those digital banners and other creatives. If a reputable organization offers you such benefits, it’s beneficial to opt for them in order to increase your visibility and enhance your brand’s image.

2. The Don’ts

● Do not pay the registration fee unless you’re well-aware of the organizers and where they come from.

● Do not jump to the conclusion right away of attending a particular conference unless you’ve researched well about other conferences in the marketing and advertising space.

● It’s always better to be acquainted with the latest trends and developments happening in the marketing, advertising, and retail world. However, don’t go ahead and register for just any conference.

● Do not go and attend a conference without any knowledge before-hand. You’re likely to meet numerous industrial experts that might interact with you and discuss the latest trends. It, therefore, is always better to have some knowledge yourself to be able to interact with the visionaries of the marketing arena.

Top-notch marketing and advertising events such as INBOUND, MARsum, etc., have a lot on their agenda in general. These conferences cover all the latest topics that range from social media marketing and content marketing to B2B & B2C marketing strategies and latest brand designing strategies. You could also check out their past events and get an idea about their offerings.