UPCOMING TRENDS IN DIGITAL MARKETING IN 2021
By: Abhijith Sabu
Tags: Digital Marketing Trends, Digital Marketing, Digital Marketing Agency, Social Media Marketing

UPCOMING TRENDS IN DIGITAL MARKETING IN 2021

During the time of epidemic users of social media and internet have increased rapidly, so its important that we should give more priority to social media in 2021. And AI have introduced many new technologies and updates that both good and bad for digital marketing.

AI

AI have brought more personalization and many tools like google ads, voice search and video advertising, chatbots.

During the time of epidemic many business went down and many have changed their strategies of working. But digital marketing have advanced, digital marketing is considered to be one of the many business that have make more revenue during this period.

What is Chatbot?

Chatbot simply means a software that used for online chatting via text or voice command to a direct person, but in this case humans are not responding to the message but a computer program.

Different types of Chatbots-

# Support chatbots

# Skills chatbots

# Assistant bots

# Transactional bots

# Informational bots

# Conversational bots

Chatbots are used not just for answering the frequently asked questions but also it can process the natural language so we could understand what the customer really want. By upgrading to a AI chatbot which understand us and with good conversational abilities and also which it could run all our websites, messaging apps and customer service. this AI chatbots will really help you to run a business.

VOICE SEARCH

Voice search simply means instead of typing in a search engine we could just use our voice to search.

According to data shown next year there would be 5.11 billion users will use voice search tool.

Popular voice search tools are

# Google home

# Alexa

# Siri

IMPACT OF VOICE SEARCH IN DIGITAL MARKETING

Voice search engine have changed the search marketing. when someone using voice search, he would use his nature language and long keywords, so now its difficult to find out the keywords. Another important impact is we cant see our voice search ranking, at least not yet. Studies conducted and understand that voice search ecommerce have resulted almost 2 billion in amazon revenue and studies say that in 2022 it will increase to almost 42 billion or more.

In voice search the keywords will be more like “what is colonialization” “when is the next football tournament”, by this our existing keywords will not be use full and forming this kind off keywords are tough.

HOW TO OPTIMISE VOICE SEARCH

# Use long tail keywords

# Use conversational language

# Include featured snippets

# Always add valuable contents

# Use natural sounding

# Add action queries

# Your google my business profile should be completely filled.

Instagram

According to data, Instagram is the most popular social media site with 1 billion users. The important fact is that main users of Instagram is younger demographic. And by this mean Facebook loosing its prestige and its becomes the social media platform for “old people”. From this simple mean we could simply give ads to our targeted customer in according to their age.

WHATSAPP

WhatsApp is the trending chatting app. According to data WhatsApp have 2 billion active users and sending 55 billion message every day. So its clear that WhatsApp going to be the best canvas for advertisement very soon.

VIDEO ADVERTISEMENT/ MARKETING

Video marketing is the one of the best way for engaging our audience and giving more information about us. According to data 71% brands believe that videos make more conversion rate and many customers have reported that watching product video make them more confident to buy that product online. Live streaming are trends now, if the streaming is conducted by a celebrity that will give more belief in the product.