Coupon Site Promo Code Accuracy Study By CouponBirds — Oct 26, 2020
Tags: Retailmenot, Honey, Coupons, Couponbirds, Slickdeals

The third coupon site promo code accuracy study came as promised. Based on previous study, CouponBirds is already №1 in valid coupon code numbers, promo code accuracy and store coverage. Can CouponBirds hold the high quality as before? Let’s see the final result of the third week.

Top 5 Coupon Sites Promo Code Accuracy Study

Even though CouponBirds is leading the market, the team is working hard to make the number even higher. Again this week, our team manually verified 4,022 promo codes from 80 popular online stores in random and shortened the time to half day to finish the whole study. We guarantee each popular store we choose offers promo codes and each promo code is manually checked according to the verification information from merchants.

The verification work started on afternoon, Oct 26, 2020, involved 10 CouponBirds specialists. We copied each promo code of the 80 popular stores, and then we added items to shopping carts and applied codes to see whether it is working based on the information provided by stores. Conclusion of this study accompanying data have been published here in this article below.

Promo Code Accuracy

Top coupon sites definitely will do more work to maximize customer’s satisfaction for the coming festival season. Promo code accuracy will be the most important thing when they prepare for the festivals.

Let’s see what happens this week.

Surprisingly, coupon sites included in the study scored 65.07% on promo code accuracy, which means that customers will have a greater opportunity to get valid coupon code. The probability to encounter expired or invalid codes has been reduced to 34.93%. It’s a progress for all of the five coupon sites.

Even RetailMeNot works not so bad with a 42.67% success rate if you still remember the terrible result of previous studies. From 32% to 42%, that’s a progress.

Slickdeals’s promo code accuracy decreases about 10%. It could be that the cardinality of coupon codes involved in the study gets bigger, leading the low accuracy.

Honey keeps high standards of validation rate of 71.48% as last week accompanying limited valid coupon codes.

CouponBirds gets a high promo code accuracy of 75.66%. It is not the highest but still stands out, particularly with the most number of working promo codes.

Coupons.com’s accuracy is extremely high with 80.60% if we ignore its tiny number of working promo codes.

Number Of Working Coupon Codes

We wiped off all coupon codes that were marked as expired. The duplicate codes were also removed at the same time. There are 4,022 coupon codes verified across 5 top coupon sites.

Same as last week, CouponBirds ranks №1 with 1,402 valid coupon codes. It is worth mentioning that CouponBirds also ranks №1 in total coupon codes even beyond the industry leader RetailMeNot.

RetailMeNot ranks second with 690 valid coupon codes.

Honey and Slickdeals are much less in this round with the number of working coupon codes only 188 and 122.

As for Coupons.com, not to mention the number of valid codes for only 54. Customers who search coupon code at Coupons.com will be prepared for disappointment.

Brand Coverage

We chose 80 stores in random from top 1,000 popular retail stores based on CouponBirds’s data. We verify brand coverage by checking whether the top 5 coupon sites offer promo codes for 80 stores.