3 Strategies Local Businesses Can Use To Get MASSIVE Results With Facebook Advertising
By: Darrell Tyler
Tags: Marketing, Social Media Marketing, Local Business, Facebook Ads, Event Planning

All local businesses want the same thing — increased revenue. This means you want more customers. To get more customers, you need more word of mouth marketing and market exposure. To get more word of mouth marketing and more exposure you either pull on the bootstraps and cross your fingers OR hire an agency.

For B2C businesses the simple formula is this:

More exposure/Word Of Mouth = More customers = More Revenue.

For local B2B (ex: Contractors) it’s more like this:

More exposure / WOM = More Leads = More Customers = More Revenue

The value we bring as an agency is coming up with the ideas for getting more exposure and WOM and the execution strategies to get it done.

Here’s what you need to know if you DON’T hire an agency:

You must know your niche, become an expert in the niche you are marketing too.

2. You must focus on marketing that helps get the results you want — more exposure, more WOM, and more customers — and you need to be able to show how that is tied directly to your efforts.

3. You must create a digital marketing plan for you and your team — most local business owners have never had a marketing plan.

4. You must become an expert on local social media marketing strategies — Google for business, Instagram, Twitter, Pinterest, and local directories (yelp, manta, etc.) and mobile text marketing.

5. You must become, at least, a specialist (not an expert) in Facebook marketing and advertising strategies.

Here are the types of ads you can run to get more customers in your door:

Types of Facebook Ads

• Like Ads — Instead of encouraging a user to move away from Facebook, these ads directly influence the user to like the business page.

• Photo Based / Engagement Ads — Facebook posts that use images receive more engagement in the form of likes, shares and comments. Engagement positively influences organic, spreading the message to consumers who are not already fans.

• Giveaways / Contests — Will create the most engagement and these type of posts tend to spread more virally as well.

• Video Ads — Facebook posts that use video are being reported to get more organic and paid engagement for the advertising dollar.

• Link Page Ads — Link page posts use a call to action such as a discount offer to drive Facebook users to the website or offer landing page.

All ads can be targeted — Facebook allows you, even on a local level, to target a specific demographic or psychographic in the market (i.e. age, income level, employees at a company, craft beer drinkers, organic food lovers, wine lovers, mom’s of grade school kids, etc. — in approximately to the client’s local area). You can even run a Facebook ad campaign for dog lovers if you’re in pet products/services.

3 Strategies to Connect Facebook Advertising to In-store Sales (ROI)

1. Use Facebook Offers for tractable deals — This is a way to integrate a discount offer directly into a Facebook post and then track the usage of that offer over time.

Offer ads are shown to users, who can then click the “Get Offer” button to claim it. Facebook users then have the option to share the offers they like the most with their friends, which means we can reach more people. These offer ads can be targeted toward specific groups, just like any other Facebook ad.

2. Track actions to your website — It’s possible to track any measurable actions on your website based on traffic driven from a Facebook ad unit. These can include when consumers download a menu, schedule a reservation, buy a gift card or sign up for your email list among many others. By setting up a Facebook conversion tracking pixel, we can create a unique JavaScript code to place on a thank you or conversion page of our website.

3. Use Email Marketing Offers, Coupon Codes or Password Marketing to compare channels we can use multiple codes (i.e. for the same 20 percent off coupon), with each code specifically attached to Facebook, email or text marketing. Then, as the coupon codes are redeemed, we can analyze results and optimize in real time. Gives us the ability to directly compare the effectiveness of different advertising options against each other.

You’ve made it this far through the article, you might as well follow me for more content.

This article was originally posted here