How to make the best of Instagram Creator account
Tags: Instagram, Influencers, Instagram Marketing, Influencer Marketing, Influencer Marketing Tips

Impact of IGTV on the Influencer marketing landscape

Instagram has become the most primary platform for influencers. Thanks to the ease with which all the followers can be reached, be it, Direct messages, polls and Q&A on stories, etc. As the influencer marketing concept was adopted by many people, the only drawback was to communicate through a longer video format. Despite Instagram stories offering long videos to be presented in multiple 15 sec videos, seeing a long streak of videos following one another overwhelms the followers and makes them skip the profile.

So, Instagram influencers had to bank on apps like Youtube, etc. To curate and present content in video format. Which demanded the audience a change of application, from Instagram to Youtube, many people did not wish the transition and preferred scrolling through their feed. This need for transition from one application to another resulted in losing out of the audience severely, only a fraction of them bothered to skip.

IGTV was one such effort to ensure the consumption of content on the very same platform. Which people found it easy.

One of the main reasons IGTV stood out from Youtube is the need to not search for videos. Instagram’s algorithm finds users’ areas of interests and their engagement to specific kinds of content and slips them into their feed seamlessly, which makes users skip the video as it is within their niche.

Instagram influencers make use of IGTV to produce videos mostly on unboxing, tutorials and reviews of products they are engaging. Which gives the audience a perspective of the product being endorsed so that they can decide on whether buying the product or not.

These videos help the influencers to establish their own of presenting the content which makes them unique. With being consistent and striving to deliver the best at what they do, IGTV helps them gain regular visitors to check out what’s new content from them and trust them and the products they endorse.

Shooting vertical IGTV videos

Shooting the video can be done by using a mobile phone’s camera or professional cameras mounted at 90 degrees. Using the grid option in the phone’s camera application helps you to position yourself better.

Photo by Tan Kaninthanond on Unsplash

Some of the important things to be taken into consideration while producing IGTV content are-

Video resolution and size

Though IGTV is optimal for vertical videos, horizontally oriented videos can also be streamed using IGTV. The aspect ratio of the vertical video has to be 9: 16 and horizontal video with an aspect ratio of 16: 9.

The minimum frame rate of 30 FPS and a minimum resolution of 720 pixels.

Maximum file size of videos that are 10 minutes or less than 10 minutes is 650 MB and for videos, up to 60 minutes is 3.6GB.

Video length

The minimum requirement to be an IGTV video is 1 minute. Uploading videos up to 15 minutes can be done using mobile devices and larger videos up to 60 minutes has to be done using the web.

Editing videos for IGTV

After filming video content putting it together can be done by various applications that help you to give your videos a professional touch. Apps like Inshot, Videoleap and Videograde help you to add stickers, text, music, remove background from videos and colour grading your videos.