Why A Niche-Specific PPC Platform Is The Better Option To Reach Your Ideal LMS Buyers
By: Christopher Pappas
Tags: Digital Marketing, Lms, PPC Marketing, Ppc Services, Elearning

Why A Niche-Specific PPC Platform Is The Better Option To Reach Your Ideal LMS Buyers Christopher Pappas Nov 14, 2019·7 min read

Pay-per-click. Just as the name suggests, it is a marketing technique where you pay the advertising platform for every single click it gets to your website/app.

Starting off as a small advertising gimmick in 1996, PPC has now grown to the size of a whale. Helping a large number of businesses reach their prospects, PPC advertising has earned itself all the faith and fame it deserves.

However, the evolution has brought in a number of new advancements. One of those is niche-specific PPC.

As the need for reaching out to highly targeted audiences has risen up over the years, niche-specific PPC platforms have started gaining popularity. There’s one thing that may bug advertisers though.

What is the actual difference? And how do these platforms help better their business?

Adding tinders to light, here’s everything you need to know about niche-specific PPC platforms, how they work and how they can be extremely useful for boosting your LMS software business’s sales and marketing ROI.

Follow our tips and find out how you can promote your LMS by leveraging PPC advertising.

Difference Between Wide Reaching And Niche-Specific PPC Platforms

Okay. So, there are two types of PPC platforms. Wide-reaching and niche-specific. One for those who target big crowds and the other one for those targeting an ultra-specific audience.

But, is this all that differentiates these two? Let us dig a little deeper into this. Here’s a table depicting the difference between a wide-ranging and a niche-specific PPC platform.

For a better understanding of how accurate eLearning Industry’s PPC platform can be, have a look at the graphic below.

The reason is simple, a niche-specific PPC platform has an already built niche audience, while other wide and diverse PPC platforms will require manual, laser focus targeting for each campaign to perform optimally.

eLearning Industry’s niche-specific pay-per-click service gives LMS vendors the unique ability to attract clientele and produce better results. Νiche specific PPC campaign strategies work even better when they are combined with the right content.

This focused approach, coupled with optimal content marketing plans can help customers improve their conversion rates by a handsome 12%. But does it come easy? Well, only if you develop and implement a foolproof strategy.

Boost Your LMS Software Business’s Marketing ROI With A Cutting-Edge, Niche-Specific PPC Strategy

According to a Research and Markets survey, the global eLearning Industry will grow at a compounded annual growth rate of 7% and will be worth $331 billion by the year 2025.

With such exponential growth, it’s clear that the industry is witnessing path-breaking research and development that is leading to superior Learning Management Systems.

But then, this growth has made the competition more fierce. New players are constantly at the heels of the old stalwarts and innovation is on the rise.

In this ever-evolving sphere of eLearning, LMS vendors need impeccable marketing techniques and strategies to attract prospects. A niche-specific PPC campaign can give vendors the leverage to get noticed amongst before their competitors.

Some factors that make a PPC strategy worthwhile:

Cost-effectiveness. As per the pay-per-click model, the cost is incurred only when a user is directed toward a website upon clicking its ad. With limited budgets, LMS vendors can benefit from PPC campaigns. This can happen by placing strategic bids on countries and reducing CPC to suit their budget.

As per the pay-per-click model, the cost is incurred only when a user is directed toward a website upon clicking its ad. With limited budgets, LMS vendors can benefit from PPC campaigns. This can happen by placing strategic bids on countries and reducing CPC to suit their budget. Immediate effect. A well-executed PPC strategy will start showing results instantly. Marketers can expect websites to rank better within hours of setting up a PPC campaign. However, immediate results are only good if they keep coming in regularly, and for that to happen the campaign needs to be active. This is one reason why many marketers across the globe work on PPC ads before investing in other marketing channels like SEO or organic marketing.

A well-executed PPC strategy will start showing results instantly. Marketers can expect websites to rank better within hours of setting up a PPC campaign. However, immediate results are only good if they keep coming in regularly, and for that to happen the campaign needs to be active. This is one reason why many marketers across the globe work on PPC ads before investing in other marketing channels like SEO or organic marketing. Increased ROI. Since PPC has a proven track record of boosting traffic, increasing conversion rates and ultimately accomplishing similar marketing goals under a set budget, it delivers an increased Return On Investment each time.

Since PPC has a proven track record of boosting traffic, increasing conversion rates and ultimately accomplishing similar marketing goals under a set budget, it delivers an increased Return On Investment each time. Brand awareness. Looking for ways to boost brand awareness? PPC can greatly help. A well-executed PPC strategy can work to a brand’s advantage by making the right ads cross prospects’ eyes and minds so they get to know about the brand. This, in turn, leads to more conversion opportunities.

While PPC is a 100% results-oriented marketing strategy, it can only perform well when the target audience -in that case, LMS buyers- is narrowed down to specific requirements. Owing to the niche that eLearning falls under, executing a PPC strategy for Learning Management Systems often becomes unbearably difficult.

So what can LMS vendors do to get noticed?

Use a niche-specific PPC platform that attracts only the relevant prospects, and nobody else.

How eLearning Industry’s PPC Platform Helps Your LMS Software Business Reach The Right Audience?

For any online business, getting noticed by the right set of people is key to its prosperous future.

This is more relevant for Learning Management Systems which operates in a niche that is teeming with competitors. With businesses vying for customer attention, the race to the top can get quite arduous. With eLearning Industry’s PPC platform, showcasing your LMS to potential buyers becomes effortless.

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eLearning Industry, with its niche-specific PPC platform, gives online learning companies and professionals a more targeted PPC platform when compared to other conventional PPC giants.

And how does it benefit LMS software businesses? Well, here’s everything all LMS creators and marketers stand to gain with it:

Listing placement. Much like any pay-per-click platform, eLearning Industry’s PPC enables you to place bids for your ads. The higher you bid, the higher your position will be in the listings. With a well-planned bidding strategy, you can improve your chances for potential LMS buyers to discover your LMS.

Much like any pay-per-click platform, eLearning Industry’s PPC enables you to place bids for your ads. The higher you bid, the higher your position will be in the listings. With a well-planned bidding strategy, you can improve your chances for potential LMS buyers to discover your LMS. Campaign insights. PPC campaigns are only as good as the data they produce. With a detailed reporting mechanism, campaign managers learn how their efforts have borne fruit. In-depth traffic and conversion reports will provide the required information to further streamline your campaign.

PPC campaigns are only as good as the data they produce. With a detailed reporting mechanism, campaign managers learn how their efforts have borne fruit. In-depth traffic and conversion reports will provide the required information to further streamline your campaign. Budgeted spending. With strategic bidding, marketers not only gain an advantage over competitors but also control their marketing spends significantly. A well-placed bid will get you the desired attention from interested LMS buyers as well as improve your ROI.

While paid promotion is a surefire way to get instant success, if coupled with intelligent content marketing, the benefits can easily be multiplied.

With eLearning Industry’s Custom Content Plans it becomes a win-win situation when you carry out content marketing and PPC at the same time.

Here’s what you get if you opt for a custom content marketing strategy with eLearning Industry:

Detailed SEO enabled content that drives traffic. As we work to drive web traffic or conversions to your website or your business, we also have in mind the need for creating brilliant content that works for you in all areas of marketing. Be it for SEO or social media. Having quality content on your website will add to its authenticity and will place it higher in the search results as well.

As we work to drive web traffic or conversions to your website or your business, we also have in mind the need for creating brilliant content that works for you in all areas of marketing. Be it for SEO or social media. Having quality content on your website will add to its authenticity and will place it higher in the search results as well. In-depth content marketing analysis to Keep you ahead of your competitors. It’s a fact that analyzing your competitors matters a great deal to your business. While it may appear like you are prying into their websites, this analysis will give you an idea of what is working for them and what may work for your LMS pay-per-click campaigns.

It’s a fact that analyzing your competitors matters a great deal to your business. While it may appear like you are prying into their websites, this analysis will give you an idea of what is working for them and what may work for your LMS pay-per-click campaigns. Highly targeted traffic to your sales page, leading to more conversions. The major goal of any marketing campaign in the world is to sell. Whether it sells at the first stage of the marketing funnel or at the last one, ultimately, it all comes down to selling. For this reason, it would be good to have a niche-specific PPC campaign strategy that can drive qualified web traffic to your sales and lead capture pages. This can dramatically boost your conversion rates as the traffic will be of the best quality.

If you are an LMS software vendor looking forward to getting more leads, PPC is one great way. However, an industry as narrow as eLearning targeting PPC campaigns can make you sweat.

That’s where niche-specific PPC platforms come into play. In this article, we tried to introduce you to the concept of niche-specific PPC. Hopefully, it was helpful!