The Power Of ‘The Community’
By: The Collective
Tags: Community Management, ICO, Social Media, Cryptocurrency, Community Engagement

There are countless definitions of the term ‘community’. The Oxford dictionary simply classes a community as a ‘group of people living in the same place or having a particular characteristic in common’ whilst the Business Directory classes a community as a ‘Self-organized network of people with common agenda, cause, or interest, who collaborate by sharing ideas, information, and other resources. Virtual communities consist of participants in online discussions on topics of mutual concern, or of those who frequent certain websites’.

“Alone, we can do so little; together, we can do so much” — Helen Keller.

However you class them, there is no denying there are great underlying benefits of growing and maintaining a strong community. The building blocks and validation of a company’s efforts are often verified by the communities that are grown to support them. It is in understanding these fundamental principles that companies thrive and, if harnessed correctly, the power of a community can be leveraged to great extent.

Building an idea into a business requires a great deal of effort, time and ingenuity. Turning this from a start-up to a fully-fledged business is the point where a community (or following) is usually formed. In business, communities often grow out of a mutual appreciation or love of a particular product and are symbiotic in nature, they grow as the company grows and vice-versa.

The basics are simple enough but, as many entrepreneurs will attest to, finding the time and capital to support their growing communities can, at times prove difficult. THE COLLECTIVE offer a perfect solution to this through a community management program. The 24/7 community management is designed to offer organisations the integral support required to allow them to grow. This allows companies to concentrate on their core business functions whilst handing over marketing and community growth responsibilities to THE COLLECTIVE. A unique selling point (USP) of this partnership is that payment is only taken in the client’s native currency, meaning that no upfront costs of USD, BTC or ETH are required.

The solution really is a win-win as it affords companies the time to positively pursue their goals whilst leaving community management in the hands of a professional company who do this as routine. The scope of work offered is not confined to basic community management. The growing team offer full incubation services for token offerings or provide support for companies further along in their development through time sensitive projects.

Courtesy of THE COLLECTIVE Pitch Deck

The key to the growth of THE COLLECTIVE has been its tailored approach to its clients, ensuring the correct approach is taken dependent on the nature of the business and direction required. The teams mix of professional skill-sets offer clients’ added value and confidence in the team’s ability to deliver.

Services provided by THE COLLECTIVE include: free exchange listing, existing social media account management, social media content creation, telegram moderation, coordination of 3rd party vendors for services, and general block-chain consultation services. The social media platforms covered are inclusive of Twitter, Facebook, Instagram, Medium, Reddit, Telegram, and Youtube. These services are available to all clients upon consultation but do not form an exhaustive list.

The vast network available through THE COLLECTIVE enable companies to grow their reach at a far quicker pace and provide a number of opportunities that would otherwise be out of reach if acting alone. The two images within this article illustrate further the service offering provided and demonstrate the benefits a professional community management service provides.

Courtesy of THE COLLECTIVE Pitch Deck

It is clear that the COMMUNITY plays a vital role within business infrastructure, the success or failure can often hinge on the strength of a company’s communal environment. Partnering with a company who specialize in this area has extensive benefits and by being paid in the native currency, it provides a mutual determination for the business to succeed.

For more information about THE COLLECTIVE visit: https://www.thecollectivegroup.org/