How to Build Backlinks Using Infographics
By: John Kilmerstone
Tags: Infographics, Making Money Online, Online Business, SEO, Build Backlinks

Backlinks are great for building authority and traffic. If done right, and if the backlinks come from authority sites in your niche, Google and other search engines would look at your web pages in a more positive light, and send traffic to you.

But why use infographics?

Infographics are snippets of information plastered on a poster. As you know, information is easier to remember and digest if coupled with something visual. Infographics do both, and people who see one know that behind the icons and art is a ton of work.

So how do you build backlinks using infographics? Here are some tips:

We will not discuss how to draw or how to make the art, but rather focus on the idea and approach to generate backlinks from your infographic.

Reference Statistics

The first step to build backlinks using infographics is to use statistics. While many experts would tell you to come up with your own, this is not exactly necessary.

There are many credible sources of statistical information out there, like Statista, where you can get accurate information backed by real studies.

If you do your own statistics, you are going to spend a ton of money and time getting these numbers. And then you have to crunch these numbers yourself. Why do it when the information is free?

Use the statistical numbers found on other sites but do not forget to reference them. What you are doing is simply putting their numbers on a new light-an infographic.

At the bottom or on top of your infographic, link to the source and use a short phrase to let the reader know where you got your numbers. This should build credibility, making your infographic shareable, linkable, and trustworthy.

Here are some places where infographics work best:

Promote on Social Media

Infographics are best consumed on social media where people want something short, crisp, and fulfilling at the same time. Social media is not exactly the best platform to publish long posts because the audience on these sites prefers tidbits of info rather than long posts.

What is an amazing design?

Do not use infographics on social media channels like YouTube and Snapchat. On youtube, people want long and detailed lessons-they are ready to watch what you have to share. On Snapchat, your stories will go away after 24 hours, or after people have opened your message in your inbox.

Use Amazing Design

An amazing design has something to do with colors and organization. Your infographic must not be a “me too” content. One thing that makes infographic inefficient is the choice of the wrong design.

Stick to light colors, or blend the text color with your background. If possible, limit the number of colors in your art. Too much color is painful to the eye.

Here are some more tips on how to choose an amazing design:

To spare yourself this headache, I recommend that you use software tools where you can build an infographic from templates. One such tool is Canva. In this tool, you have thousands of templates to choose from, all made by professionals.

All you have to do is to move the text, change the text, and replace the icons. These templates all meet the four factors we mentioned earlier.

Keep Your Infographic Short and Sweet

Infographics must be digestible. If possible, each point must be a bullet point. Infographics should never contain a whole lot of detail.

Never use long sentences when making an infographic. Instead, use simple sentences that are statistically accurate-sentences that convey value and facts.

Do not use fillers like “did you know that” or “how would you feel” or anything like that. The bullet points must be straight to the point and must only contain facts.

Here are some examples:

100,000 sea creatures die each year because of the plastic in the ocean

There are 5.2 trillion pieces of plastic on the ocean

As you can see, these simple bullet points are scary. They make an impact because they are statistical, and yet they are not long-winded.

Make Your Infographic Relevant

Your infographic art must be relevant to your text. If possible, your infographic must show only one photo, and each part of the photo must represent a fact, which is explained with the bullet points.

While infographics have evolved over time, nothing beats the original form of infographic where there is only one photo or image, and the rest are statistical figures.

For example, you may present a photo of a whale. Then, the parts of that whale have small icons, such as the eyes, belly, etc.

Now, each icon would represent a stat that is explained with words. For example, the tummy can represent how much oil a whale can produce, and this is why they are being hunted. Next, you can point to the bones and say that they are used for perfumes.

Summary

It is not easy to build backlinks using infographics because of the involvement of another skill-graphic art design. A lot of bloggers shy away from the prospect, and would rather continue writing great content but not touch any subject or action plan that requires creating artwork.

The solution to this is software. There are free graphic design tools out there where you do not have to create art from scratch. One such example is Canva. With Canva, you just choose the infographic template you want, type the text, and replace the icons from over a million choices.