7 Brilliant Blogging Techniques!
By: Sneha Sinh
Tags: Blogging Tips, Blog, Blogging, Blogging For Business, Blogger

Wield the power of blogging to improve your engagements and sales.

59% of B2B marketers regarded blogs as the most important channel to draw web traffic. And, B2B, B2C company websites with blogs generate around 67% leads per month.

Why you need blogs for your business?

Digital marketers promote blogs to increase brand awareness and conversion rates.

Frequent blogging benefits the SEO rankings in the search engine result pages (SERP). It improves the Leads generation process as well.

Publish fresh content at regular intervals on your website. This will help you to get constant organic traffic drive.

Around 70% of the potential customers or clients prefer to know about a business online.

People find out the details related to products/services from its website.

Especially, from the blog posts rather than advertisements.

Have a look at the following stats revealed in online researches;

• HubSpot has performed various online researches. It recommends publishing more than 16 blog posts every month. This practice on your website gains 3.5 times more traffic. • 55% of the successful B2B marketers use blogging for their Digital Marketing campaigns. • Publishing content at regular intervals draws high-quality traffic to your website. It increases online visibility.

Here, I’m sharing some of the sure-shot techniques to make your blogs interesting.

It would help you gain more views or web traffic and convert your readers into your customers.

Let’s check out the following 7 proven blogging techniques,

1. Do Your Blogs have Visuals?

Appealing content helps in keeping your readers engaged for a longer duration.

As per reports, visual content gets 95% more views than usual textual content.

Beautify your textual content. Highlight it with colours, relevant pictures, videos, gifs and infographics.

Your audience can understand and remember the visual content with ease.

The human brain can process information in images in an instant. 60,000 times faster than simple textual content.

Include high-quality images or illustrations in your blog post. It enhances the user experience and customer engagements.

Also, encourages your readers to know more.

Videos are the primary form of media employed in content marketing (HubSpot).

Visitors are often not so interested in reading the whole content.

They can know about your products/services through videos, podcasts or infographics.

Infographics increase the website traffic drive by 12%.

Besides that, include Screenshots in your content. It would bring you more credibility and build a good rapport with your readers.

2. Is Your Title Interesting?

Most of the readers skim through the content.

Usually, the audience has a limited attention span. So, you need to write interesting titles.

Titles must be appealing enough to instil curiosity in the reader’s mind.

The headlines must be short, within 10 to 15 words. It must include the right keywords to connect with your target audience.

Design a headline that depicts the blog’s usefulness. Mention, how reading it can resolve the reader’s issues/concerns.

Wrap the pain point along with a solution in your blog titles.

Provide your target audience with a full view of the blog content in brief.

Hubspot recommends writing blog titles with clarified content. This improves the content performance by 38%.

Write concise blog titles following all the SEO guidelines.

Specific titles enable your readers to understand the context at a glance.

• Online readers don’t have an attention span of more than 5 seconds.

Specific titles improve Content performance by 38%.

3. Is Your Blog Easy to Understand?

Use simple vocabulary and sentences.

Craft your content in a readable format. Instead of using complex language, use simple, clear and easy to understand diction.

Experts recommend including only three sentences in a paragraph. This makes it readable.

Simplify and highlight the important facts using bullet points.

Choose the right colours, fonts, formatting and text size to improve readability.

Add appealing relevant pictures/infographics to keep your target audience engaged.

4. Do Your Blog have SEO Keywords?

Learn the importance of Search Engine Optimization (SEO) for effective blogging.

Optimize your blog title and content by following the SEO guidelines.

Stuff your content with appropriate SEO keywords.

It would help your blog site to appear in the search engine result pages (SERP) at the top ranks.

Keywords are the most used set of words or phrases by internet users.

You can search for any information over the web. For this, you use search engines like Google, Yahoo, Bing, etc.

Keywords are the words/phrases you type in the search bar.

Include such keywords in your content. Fresh SEO content gets indexed by web crawlers in no time.

Search engines place the indexed content at better ranks in the SERPs.

Perform thorough keyword research.

Prepare a list of long-tail keywords/short-tail keywords relevant to your blog content.

Use Google keywords planner or Ubersuggest to perform keyword research.

Include relevant short-tail keywords and long-tail keywords in your blog post.

Publish blog posts with 2 to 3% of appropriate keywords.

Keywords in good proportion would help you to connect with your target audience.

You can get more readers/subscribers for your blogs.

You must post SEO optimized. Unique blog content draws good quality organic traffic on your platform.

This blogging technique enhances the credibility and visibility of your blogs.

Digital marketers promote creating detailed, well-researched long-form content.

Write 1500 words or more to leverage the benefits of SEO. In-depth detailed blog posts get indexed with ease.

Search engines favour SEO optimized long-form content. Such blogs rank higher on the search engine result pages (SERPs).

And you gain enormous opportunities for increasing conversions, lead generation and sales.

Remember to add the Meta titles and Meta descriptions. It must include Alt-text for your blog images.

Insert internal web links leading to other published blogs.

5. Do You have Some Useful Content to Offer for Free?

Have you heard the popular quote ‘Sharing is Caring’? Here, you need to practice this wise thought to let your readers know that you care about their interests.

Share a piece of valuable and useful content/service with your audience. But, remember to offer it for free.

A good experience of your free services would make your audience come back and ask for more.

Present your audience with a convincing reason to invest their valuable time in you. A reason, valid enough to spend their hard-earned resources on your services.

Render useful services; share some enlightening content for free, for a limited duration.

Apply this method, to witness a rise in audience engagement and lead generation.

Further, you would observe a slight increase in conversion rates.

Your Happy readers would recommend others to follow your blog posts.

And, satisfied customers would ask their friends to buy products/services from you.

Produce evergreen content, which remains useful forever. Your target audience can benefit in the long run.

6. Are You Sharing Your Blog Links over all the Digital Channels?

Share your content on several digital platforms to get in touch with a wide range of audience.

Increase your online presence through all the digital mediums.

SEO experts recommend sharing your blog posts on high authority, secured websites. It helps in getting good quality traffic and a better position in the SERPs.

Publish your content on a Responsive website.

Share content on a website that gives a seamless experience across all the devices.

You’ll observe an increase in the number of views or visits on your blog post

Most of the readers prefer reading blogs on mobile phones rather than desktop/PC/Laptop etc.

Besides this, make use of blogging platforms like LiveJournal, Medium and others.

Guest blogging helps build a connection with a new audience. You can communicate and learn from other authors as well. Along with that, publish your content on RSS Feeds.

Use Social media channels like Facebook, Instagram, Twitter, LinkedIn, Quora etc for promotion. Social media boost the traffic drive on your blog posts.

Social media is popular among all age groups.

You can use social media platforms as a digital marketing tool. How? Use social media, to learn your audience’s preferences based on various factors.

Age groups, location, lifestyle, likes/dislikes and activity time-slots reveal vital information. Using this data you can prepare a copy to convert.

Social media channels provide features to keep a check on the content performance.

Using all the paid/unpaid features you can tailor better content and get the best results.

Moreover, you get instant reviews from your readers/customers on social media.

Apply all the feedback/suggestions to improve your strategy and grow further.

7. Have You Added Call-To-Action Buttons/Links?

The primary purpose of Blogging is Brand awareness. Besides this, it is to make your Prospects/Readers enter the sales funnel.

Add call-to-action buttons/links. Let your readers know how they can get in touch with you or follow/subscribe to your services.

You need to mention the action in your blogs which you’d like your readers to perform.

CTA buttons with embedded forms assist in generating direct leads. And gets a quick response from your target audience.

You can ask your readers to choose any action using CTAs. Provide options to make a query or leave a comment/feedback.

Ask to follow you on social media and subscribe to your newsletter, eBooks services.

For instance, here you can ask your audience to like or share your blogs further if they loved them.

Use email marketing techniques to support your content marketing campaigns.

You can update your users about the upcoming blogs or newsletters through emails. Please, Avoid spamming.

CTA buttons improve revenue generation by 83% when placed right. It also increases products/services subscriptions by 34%.

Wrapping Up!

The above-mentioned blogging techniques would make your blog posts effective. To get the best results, get in touch with an experienced team of digital marketers.

Start blogging to polish up your writing skills; publish personal blogs. Research and select specific topics of your interest like a travel blog. Create a blog then, apply these methods step by step.

WordPress is popular for content creation. After installing WordPress, choose a relevant WordPress theme. It is easy to use and good for SEO.

Do you have a website for your blogs? Ensure to embed a lead capture form in the homepage along with a useful lead magnet.

You offer a lead magnet for free to the readers/visitors in exchange for their email address.

Write catchy blog titles with well-researched content.

Conduct a split test on your landing page to witness a gradual rise in conversion rates.

Subject matter experts recommend these effective blogging techniques to improve conversions.

These methods would help you to raise organic traffic and benefit you in the long run.

Happy Blogging!