Is video marketing fit for your business?
By: Isaac Ssebadduka
Tags: Marketing, Marketing Strategies, Video Marketing, Videos, Video Marketing Tips

The answer lies first in understanding the types of videos and importance of video marketing for your business.

Word has been going around for some time now about using video for marketing. Many statistics and research prove that video is a new way and a better way of marketing.

The video frenzy has taken over big companies and small businesses alike. I know you are also wondering whether you are missing out by not creating videos for your business.

Is video marketing a must for all businesses? The answer is yes and,- no. As you read on, you will discover whether you are missing out - or you should put your hard-earned money elsewhere.

First off, let’s explore the types of videos your business may need to market your products or services.

Explainer or demonstration videos.

These are used for products that are complicated to use. The aim is to show customers how to use the product. This kind of video is produced in easy to consume formats ranging from 2 – 3 minutes.

Testimonial videos.

We all want to know what other people think and their experiences with a product when deciding whether to buy or not. A video testimonial is an authentic way to show a prospective customer that your product or service is the real deal.

The videos can be of current or past customers 1- 2 minutes explaining how they were before your product. How they found you, and the changes they experienced when using your product.

Behind the scenes videos.

Growing up, we always had tours to factories where many of our favorite beverages where made. The factories allowed us to visit their background processes to plant seeds in our minds. With behind the scenes videos, your prospective customers get behind the scenes of how the product is made or how your business operates. Video also presents you with a chance to show the team behind the brand.

Helpful blog videos.

These help people understand the subject you have written about better and build authority. In the eyes of your prospects but also in the 'eyes' of search engines. These videos are offering valuable tips sometimes about your products or related topics that are important to your customers.

Now let’s explore the importance of using video in your marketing.

- Videos help grab and keep attention. According to Animoto videos are watched four times more than blog content. Forbes statistics say that 59% of executives prefer to watch a video over written content.

- Google and other search engines reward your website for time spent on the page (website). When people are watching the video on your website, it reduces bounce rates. And lets the search engines know that the content on your website is important to the people. This will help your rankings when people search for topics related to your products or services.

- A way to simplify and clarify how to use your products. Videos make it easy for you to show and not tell. Prospects deciding whether to choose your product can see how easy it is to use your product over others.

- Brand awareness and recall. Videos will make your products or service easy to recall. Many of the people visiting your website or social media channels are in research mode. Having a video explainer or a behind the scenes video or how your business is different from all the others. Making the prospects stick around more and understand what you do better.

- Videos increase the perceived value of your brand. A good quality video on your website or social media channels will help your potential clients or customers think of your product as a quality product. Because everyone knows the time and resources required to make a good quality video.

- Trust. The oldest rule of marketing in the book is “people want to deal with people they know, like and trust”. A video will help you build that much-needed trust between prospective clients and increase your business’ credibility.

- Showcasing the feeling associated with your business. “People because of emotions and justify with logic.” Say you are a hair or beauty spa. Showcasing how your current and past customers feeling happy when they come to your shop. Will increase the likelihood of another person out there wanting to get the same feeling.

- Videos encourage social shares. Videos spark conversations and increase the likelihood of one person sharing it with their friends and family.

Conclusion

Now that we’ve shown you what video can do for your business and the different kinds of videos you can use. You can make an informed decision on whether to incorporate videos into your marketing strategy.