Get Higher Email Click Through Rates With These 5 Insider Hacks.
Tags: Email Marketing, Ecommerce, Dropshipping, Copywriting, Advertising

How often do you send emails to your list? And what is your click through rate?

This article is for entrepreneurs and marketers who want to make $40 for every $1 spent on email marketing.

If you’ve been using email marketing for your business, you know that your main objective for every email you send is to improve click-through rates for your emails and increase conversion rates for your entire email marketing funnel.

Well, today you’re going to learn to boost your revenue without increasing your marketing budget. You’re going to discover 5 hacks you can immediately use to boost your conversion rates.

Okay, so what is email click-through rate?

The engagement rate for your email — number of readers that clicked on the links, how many people took action, and so on.

By tracking your Click Through Rate (CTR), you can study the quality of your emails and where it needs to be improved.

With a higher CTR, you’re always closer to the sale and can trust that your copy is doing a really good job.

Did you know?

The average CTR across different industries are 2.6%? But you can definitely break the control with a strong persuading copy.

1. Get Your Emails Opened

You see, there’s a lot of competition for your reader’s attention in todays’ busy world. Well… in B2B, an average person using a work email receives anywhere from 30 to 250 emails a day…

And if you’re in B2C, the competition isn’t easier… your prospects and customers get many business, marketing and, personal emails too.

To make a sale, you must grab their attention. You must be super persuasive from the subject line through CTA and the entire funnel.

Imagine giving a speech in business jargon words that only you understand? You might have a great speech to give, but you’re not being understood by anyone — and nobody listens to your speech — all the time and effort you took behind your speech is wasted.

It’s the same with emails that get unopened. Your email might have a really nice offer to provide, but you’re not being noticed. When it isn’t opened, it’s click through rates are bad too.

Now there are two critical elements to high-converting emails.

Copywriting and Email Marketing Provider.

Copywriting: You need a strong compelling subject line to fire curiosity to your readers with benefit-driven copy. Readers can’t help but click to open this type of copy.

Email Marketing Provider: Use a well reputed email marketing provider. This helps you in landing your emails in the primary inbox. And avoid using words and phrases that are spam triggers.

2. Change the Anchor Text of the CTA

Anchor text are the clickable words (links). And to get a higher and more responsive email click through rate, use casual words in your anchor words.

Having multiple links to click on would confuse your reader and change the whole focus of your email.

Here are few examples of anchor texts…

These links have words that are casual and benefit-driven. Readers are more likely to click them.

3. Mobile Friendly Emails

More than 61% of all emails are read using a mobile device. So make sure that your emails follow a mobile-friendly format — this helps in getting a higher CTR.

Always keep in mind that most email notifications pop up in the receivers mobile device and you need to have a super compelling subject line and description to get your emails opened out of curiosity.

4. Segmented List For Higher CTR

Send targeted message to your subscribers — and they will resonate with your message because it’s tailored from them.

Do you know how to segment your list?

Well-reputed email marketing platforms have list segmentation built into them — guiding you step-by-step on how to segment your list.

Here are a few ways to segment your list

Demographics: You can segment based on age, gender, or location. For example, you can send specific emails to subscribers over 30 years and below 30 years.

You can segment based on age, gender, or location. For example, you can send specific emails to subscribers over 30 years and below 30 years. Browse History: You can segment people based on what content they read on your website or what products they look at. Sending a message that interests them.

You can segment people based on what content they read on your website or what products they look at. Sending a message that interests them. Purchase History: This is the best way to segment your frequent purchasers from rare purchasers and between prospects and leads. Frequent purchasers know what your business is about and know what you do. On the other hand, prospects need more nurturing.

5. Tell a Story that Engages the Reader

Storytelling goes back thousands of years. It works because stories are engaging. It’s the same reason why we go to the movies and watch dramas.

Stories help you create a deeper connection with your audience — makes them understand your brand. Stories evoke emotions like joy, anger, or achievement in your readers.

Emotions get transferred between a storyteller and listener — that ultimately makes the sale.

Here are some types of stories…

Origin story: Readers love hero stories. Share your story of struggle and conflict with your audience and they’ll reflect themselves in your position and you become their secret role model.

Readers love hero stories. Share your story of struggle and conflict with your audience and they’ll reflect themselves in your position and you become their secret role model. Success story of your customer: This type of story helps best in customer objection and makes the reader relate themselves to the situation and imagines such a success for them.

This type of story helps best in customer objection and makes the reader relate themselves to the situation and imagines such a success for them. Story of interaction between your brand and your customer: This shows your reader the benefits after doing business with you.

Copyboom has an army of experienced storytelling copywriters — helping you craft compelling stories for your list to get higher click through rates and more revenue.

Summary

Wonderful. You just learnt how to improve your email click through rates at no extra cost.

Here’s what we just discussed…

How to get your emails opened

Changing the anchor text in the emails

Setting up mobile-friendly emails

Segmenting your list

Storytelling

By doing these, people will read your emails and click your links. You get the benefit of getting an ROI while building a long term relationship with your prospects and customers.

If you’re looking to increase click-through rate but don’t have the time or expertise to craft persuasive emails, the team at www.copyboom.net are here to help you.