How Would Your Market Your GSA Schedule Contract To the Mass
By: Gsa Magazine
Tags: Small Business, Gsa Schedule Contract, Certification, Consulting, Gsa Schedules

How Would Your Market Your GSA Schedule Contract To the Mass GSA Magazine Jan 21·4 min read

GSA Schedule is a long-term governmentwide contracts with commercial companies that provide access to millions of commercial products and services at fair and reasonable prices to the government. GSA Schedule makes buying easy and efficient with the use of modern technology to connect government buyers and industry.

Schedule policy and procedures are guided by two major governing regulatory documents:

Federal Acquisition Regulation (FAR) — Pursuant to 41 U.S.C. 152(3), FAR Part 38 prescribes policies and procedures that GSA must follow in managing the Schedules program. FAR Subpart 8.4 prescribes ordering procedures for federal agencies when placing orders for supplies and services under Schedules. (SOURCE: https://www.gsa.gov/)

Get more government customers

New contractors often ask how to market their new contract.

Two of the specific tools you’ll want to are; USASpending.gov and the Schedule Sales Query Plus. Using these tools, you can research potential customers’ spending habits and identify customers that have bought products/services similar to those you offer on your Schedule contract.

There’s a lot of information to help you but you must decide where to focus your efforts and resources.

Ask yourself the following questions:

· Where are the government customers?

· What is a successful marketing strategy?

· How can companies partner with GSA in order to be a better provider to federal customers?

· What resources are available to help me become a successful marketer?

How can GSA Schedule help me?

We provide four primary sites to help market:

GSA Advantage!® — This is where agencies come to find potential sources. This is your greatest marketing tool, available to you at no cost. You’ll need to keep your information current; having information listed here is a contractual obligation.

eBuy — This is an online Request for Information (RFI) and Request for Quote (RFQ) tool that agencies use to post opportunities. It is only available once your catalog is approved and uploaded to GSA Advantage!®. Review eBuy regularly for opportunities.

Vendor Support Center (VSC) — The marketing section provides various resources and information regarding market research, exposure, and bidding on opportunities.

Interact — Join the Interact group Schedules Contractor Success-Marketing Matters! for tips on how to market your Schedule.

GSA hosts or participates in industry supply and service expositions or other marketing activities that may interest you. We share these events and training details on Interact.

Use the GSA Logo

You may use the GSA Logo GSA Starmark logo to identify your Schedule contract to the government community. The design is flexible, allowing you space to insert your Schedule contract number.

Find the guidelines for the proper use of the GSA logo and GSA Schedule Contract Star Mark at gsa.gov/logo.

Using these designs does not eliminate the requirement that a contractor comply with GSAR 552.203–71, Restriction on Advertising. Use these designs in advertisements directed toward government contract users, provided that the advertisements do not state or imply that the supplies (products) or services are endorsed or preferred by the government.

How Government Customers will Find You

As a GSA Schedule contractor, your firm will be listed in GSA eLibrary, our online source for the latest contract award information.

You may search GSA eLibrary by

Contractor/Manufacturer Name,

Schedule Number/Name,

Special Item Number (SIN), or

Keywords.

You can also find out the name and contract information for your GSA Procurement Contracting Officer (PCO) under your company’s listing on GSA eLibrary, if you need to contact GSA.

Keep Your Information Current

Your Schedule prices, labor categories, worldwide, or CONUS status are all listed in the “Contractor T&Cs/Pricelist,” which is uploaded to both eLibrary and GSA Advantage!®

Buyers use your published price list on eLibrary for budgeting and market research.

The online version of your T&Cs/Pricelist is created or updated when a company submits a Schedule Input Program (SIP) submission and it is approved by GSA Schedule.

A SIP submission is required every time anything is changed related to labor categories, products, or prices. It may also be required when background information like past experience and descriptions of services or products provided.

Agencies rely on the accuracy of this information to identify companies that may be a good fit for the upcoming RFQ. An agency is unlikely to engage a company that does not keep this file up-to-date.