Top 5 SaaS Marketing Platforms and Tools in 2021
By: Sapna Sapu
Tags: It Support, Tech Support, It Services, Automation, SaaS

SaaS services have become a fierce trend owing to digital enhancements in every industry domain. Because of SaaS applications, it has become easier for users all around the world to access licensed software by just having an internet connection.

As per statistics, more than 80% of businesses are using SaaS to enterprise their business solutions seamlessly. The growth of SaaS applications in the market certainly reflecting this as it is all set to reach USD 10 billion by the end of 2022.

Due to this growing credibility in the market, SaaS companies are growing in numbers and the competition is more vigorous than ever. And to state, the obvious, SaaS applications require an adequate support system. We, at Sapizon Technologies, are providing just that.

We are a pioneer in SaaS application support and list it as one of our prominent services as an IT support company. By providing end-to-end solutions 24/7, we have elevated the businesses of several clients of ours in the SaaS domain.

Our team of customer support professionals is highly accustomed to rendering quality support services. Each of them focuses on finding a solution to the issues faced by a user in minimal time. This has made us one of the best IT support companies you can find.

Here are some of the leading SaaS marketing tools and platforms:

BuzzSumo:

BuzzSumo is a SaaS marketing tool that is primarily used to support content writing businesses. It provided sharp insights about the market scenarios using which one can enhance the content. As you get access to the market, you can use strategize promptly and make business decisions easily.

Apart from this, BuzzSumo also allows you to perform business analytics and gives you exposure to various resources. This helps you in gaining access to diverse platforms where you can share your content and collaborate with other web content writers.

SE Ranking:

SE Ranking is an efficient SaaS marketing tool that is used to enhance SEO for websites. It covers most of the SEO aspects seamlessly and makes it easier for experts to culminate the job at hand in minimal time.

This tool allows SEO professionals to make scheduled posts on a daily basis. It helps them maintain a level of spontaneity and increases the chances of your website gaining more audience.

SE Ranking tool consists of a rank checker feature that provides accurate information about the rank of your website. Based on this, you can maintain a proper level of optimization.

HelpCrunch:

HelpCrunch can be the perfect SaaS tool for e-commerce businesses that are looking to improve customer communication. It helps e-commerce businesses provide excellent support services to their clients. It consists of a brilliantly responsive CRM setup that keeps track of all customer activities.

Through HelpCrunch, the customer support team of an e-commerce business can send automated messages to all the customers which induce a positive thought process on their minds. This helps turn them into loyal customers.

Optimizely:

Optimizely is a tool that is concerned with optimizing the performance of web applications. It is one of the most popularly used SaaS tools that are used to ensure all the landing pages on the desired website if functioning as it should and there are no broken links.

Primarily, the objective of the Optimizely SaaS tool is to ensure the target audience is attracted to your website. One can keep track of every webpage in the application/website as it has an easy enough interface. It also provides one with information about analytics which can influence the right decisions.

HootSuite:

HootSuite is a major SaaS platform that is used by online marketing businesses to enhance their services. It helps business enterprises post on social media platforms on a schedule which can increase the audience reach of the desired business.

It maintains different tabs for every task related to social media marketing and also keeps track of the number of mentions a specific business has achieved in a specific period. All this data helps professionals understand how to post on social media.

Final Thoughts:

Because most online-based businesses are seeking support from them, SaaS marketing tools have become a crucial cog in the wheel of overall business development. They are also considered the most fruitful investment because of their cost-effective attributes.

As one of the leading SaaS application support companies, we are now providing free consultancy with our IT service experts where you can get a deeper understanding of our services and what we can do to take your business to the next level.