Bot-generated landing pages and video CVs for a painless recruitment — VCV Pages Case
Tags: Vcv, Tech, Startup, HR

Every time a job position needs to be filled you know it’s going to turn into a great ordeal. Obstacles are inevitable in the recruitment process, but there are trendy digital tools to minimize the pain. If you use them properly from the beginning you can seamlessly sail through the various steps of the job hiring process.

One thing we know for sure — the right landing page for a job posting is a great start.

By reviewing this new product — VCV Pages — we will show that your job postings deserve a landing page powered by the latest technological updates. Buckle up!

Why use landing pages?

A landing page is a well-designed and simple page with a job description. It has a unique link that you can post on social networks or anywhere else on the Internet. With help from a bot, fill out the page with the job description, then post a link on Facebook or on your website and wait for inquiries and applications — all in one day. It’s simple and doesn’t require any IT-expertise if you use a proper service.

Well, why can’t I just post a job vacancy on a company’s website, social media or a job board without using a landing page?

Here is a nice metaphor. Let’s say you order your favorite noodles from a restaurant ten blocks away. Instead of waiting for a delivery, however, you have to go there, take the food, bring it home and end up with a cold meal. Almost the same happens when you, for example, post job vacancies on your Facebook page. You receive numerous queries regarding a job listing via messenger, you have to keep all the CVs and assessments (each in different formats) on your email and spend a huge amount of time answering everyone. After you’re done with pre-screening, the next step is contacting every candidate and planning personal interviews, which is also a time consuming process. It’s hard enough if you post only on Facebook, but what if the same job listing is on LinkedIn, a company’s website, job boards or anywhere else?

A landing page helps to aggregate all applications, putting them in unified form in one place and sorting them. Less time is spent on screening irrelevant candidates and deleting spam. There will be no more email sharing in job posts, and no emails from candidates who totally don’t match. A link to a landing page can be placed on your corporate portal in the form of a response button. Moreover, the system will automatically collect all the responses for each job posting. You can keep your leads and approach them when you have new job vacancies.

Long story short: a landing page is a perfect way to work less and successfully hire.

Is a landing page more convenient for a candidate?

If you look at the recruitment process through the eyes of a job candidate, you’ll understand that it’s difficult to navigate among the many offers, newsletters and corporate portals.

A landing page is a unified entry point — no matter where the link was posted it will lead to the planned destination. The job candidate gets acquainted with the company, the tasks and job requirements and can respond immediately from any device.

Moreover, the system will remind the applicant via email that it’s necessary to complete the application process, and if he or she has stopped halfway. A candidate won’t lose a job vacancy — and a company won’t lose an applicant. This is modern recruitment done right.

Why use a video CV?

Recent studies show that 70% of interviews finished after 2 minutes. That’s highly improbable, however, because if you meet in real life you have to be nice and finish an interview even if you realize that you’re not a good match for each other and the meeting was a mistake. If technology can help avoid useless meetings, then why not use this opportunity?

Each video CV is unique. You can evaluate a candidate’s experience and communication skills, and meet only those who are a perfect match for your company. Studies revealed that after two weeks people are able to remember only 10% of information in a text format. That figure, however, is 50% for visual and auditory information, which means that video is more effective.

By the way, if you’re looking for young talent, video is much more relevant than standard text format. Video is the most popular and viral content format in social media. We are used to scrolling through blogs, stories on Instagram and live broadcasts. People have lost the habit of writeing long texts. That’s why you shouldn’t worry whether or not job applicants will record a video.

Also, video is a good backup plan when you simply cannot make an appointment. Suppose a candidate lives in another city or has a disability. Or the entire country is in quarantine, which is exactly what ‘s happening now. Video interviews are not the same as real-life meetings, but today they are vital for business.

How to create a landing with VCV Pages?

In order to post a job vacancy, you just need to chat with the bot and it will create a landing page and give you a link. This can be done on the official website. The bot will ask basic information as a company name, job vacancy details and other questions — the process is intuitive.