Work and all that
By: The Real Sg
Tags: Life Lessons, Work, Purpose, People

C asked on twitter, “Hi hoomans who are happy with their profession/career path, did you always know what you wanted to do? How did you get here?”

I responded, “not happy but not sad either. no i did not. got here by LOT of luck, some hustle, some grind and LOT of help.”

She asked me to elaborate. I thought 140 chars is too less. And thus, here is a longish explanation.

So, am I happy with my profession / career path?

Sort of. I am very happy at the place I am at. I run two small businesses. One I know will become big — I have someone partnering me on it and giving me direction. The other, I am not sure. There’s just me and a few friends that help as and when they get time. None of them is a well-oiled cash-churning machinery — I need to constantly work on them, think on them, invest time and resources and money and all that to be able to make ends meet. But then, I work for myself. And that makes me happy.

Can I make more money if I worked in a job? Of course.

Can I be happier? Of course.

Can I do better? Of course.

Could I’ve had a better career path? Of course.

Do I have regrets about what I do? No way!

Will I achieve my #lifeGoals? I believe I would. I am actually on my way!

Next, did I always know that I’d end up here? And how did I get here?

Let me club the two questions.

No I did not.

How requires the long answer. So, I did computer science before I did my MBA (from MDI, Gurgaon). And my first job post MBA was with GE Money where I was supposed to sell credit cards. I did it for three months (after a 11-month “training”) and I quit. In fact I knew in the first month itself that I had to quit. And I did. Back then, I was still fresh out of b-school and I still believed that I could change the world. I was still hopeful. I was dreamy. And I knew I loved advertisements. And thus I decided that I had to join an advertising agency. With no portfolio to speak of (I did not even know what a portfolio meant), I approached a recruiter and asked her to find me openings. [grind]. She told me that I could be a brand planner at best and none of the bigger agencies would hire me and I would have to take a pay cut. So I interviewed with two, both accepted me and the person who offered me more money, I joined him. And it was the best damn move of my life. [luck].

For the next two years I worked with Raj at CLA. I saw Vikram and him build up a team and a body of work that was / is enviable. I learnt the business, met some amazing folks (some are friends till date) and most importantly, realised that I wasn’t good enough. So, a time came when I had to move on. Plus Raj had shown me that my world is not limited to my batchmates and peers and all that.

Quit CLA to start something with a friend. It did not work out. Joined an events agency (not that I knew what events management was — I trusted the guy (Suvi at Gravity) and took a leap of faith. [luck]. It was the second best move ever. Next three years I worked really hard [grind], travelled the world, learnt how “real” businesses are managed, and grew a lot as a person. I also realised that I am an adrenaline junkie. Well, not a junkie per se but I love on-the-spur decisions. I love live entertainment. I love action. I love travel. I love to make people happy. And most importantly, I learnt that I am cut out for the business of events.

Quit Gravity to startup yet again. This time with another set of friends. Each day at 5times5 was a battle. We tried a lot of things, most failed and yet we kept at it. It was the toughest thing that I’ve ever done in my life. Could’ve done more. Could’ve hustled more. But I could not. I still believe I could’ve done it better. Anyhow, while we sustained business for almost 18 months (purely because of the hardwork that my partners put in, we never broke even, leave alone getting profitable), it got reaffirmed in my head that I need freedom and independence in how I work. We eventually shut the business, moved on and I was lucky to find a job fairly fast. With a social media agency. [luck]. The guys who hired me took a leap of faith this time, by hiring someone like me who was new to this whole social media thing. But I think I did ok there. It got stifling pretty fast. And I had learnt the importance of time by then. So, quit them in about 6 months.

Started freelancing — thanks to (Sanjay at SWL), they offered me the first gig. And from there on, I hustled really hard. I told everyone I knew that I am in the market and I can work on brand planning, social media and / or events. People couldn’t fathom how could one guy do all three (and they still dont get it). I was ridiculed (I still get ridiculed). I kept at it. [hustle]. I got a few projects that helped me pay my bills and survive in Mumbai. Oh, I was lucky that I did not have send money back home. [luck].

And then, one fine day, I struck gold. A guy I worked for knew a guy who knew another guy who was looking for a brand planner for a project in Nigeria. [luck]. I knew nothing about Nigeria and the guy who was hiring me knew nothing about me. He offered for some reason and I needed the money, so I took the gig. Did pretty well with that project (I think) and starting getting more work from him. With each piece of work, we got comfortable with each other and started working on more things. Think of a positive feedback loop. So much so that today Rajesh (at Viscomm) and I have partnered to setup an events management business, C4E. And I spend bulk of my time working with him at Viscomm and C4E. And this is where I am.

And this is how I got here! And now that I am at it, lemme answer a few more questions that C did not ask.

Will I do this for rest of my life?

I dont know. I have never planned my life and I dont think I can plan. I take things as they come and then react. All I know is that each year, I need to build on what I did in the year before.

What is next?

Again, I dont know. One things for sure. For the next few years, I am going to build C4E and grow AWSL. I have a clear idea about how I want C4E to evolve (an entertainment conglomerate). And a vague idea about what I want AWSL to be (enabler for other businesses). Will explain what I mean by this and intend these to be, in subsequent posts. For the time being, I think I am enjoying where I am. Wish me luck!

Oh, one more thing. Apart from “work”, there are a few things that excite me and I want to explore further. I dont know how and when and where and why etc. but I will. These are:

Writing. I did write a book in 2014. And I am working (albeit very slowly) on the next. And I will probably write a few more before I die. So, writing is on the cards.

Music. I want to play guitar. And I will learn it someday.

Fitness. I really want to get fit. So I will probably spend a lot of time in the coming years on my fitness. I have made a promise to myself that I will scale Mt. Everest before 2025. So that.

Compete. I want to compete in some sport at the international level. At 34, I am too old to be an athlete. So, I will probably pick up a sport like Pool, Snooker or Poker. So may be that.

Teach. I dont know if I am wise enough to teach. But I have been in front of students and I love the feeling. I love being the enabler and I want to give teaching a sincere shot.

That’s it I guess. Thank you C for helping me think on this. While I was writing this, I realised that I’ve been extremely lucky in life. I may not have a house and I may not earn as much as my peers do, but I have a lot to be thankful for. I just hope things work out and I do make the ding. And I do become the richest man in the world! After all somethings never change — even if its been 10 years since you passed out of MDI. You are a change master and you can and you will change the world! No?

P.S.: And, if you have time, you must read the story of Prof. Bakshi.

P.P.S.: Another epiphany. All these people that I have met, all the things that I have done, is because I went out and made tons of loose connections. Last few months I have stopped doing that. I need to re-start.

Republished from my personal blog.