Quick dive into some of CES 2020 electronic devices fundraising information
By: Alysée Flaut
Tags: Tech, Hardware, Consumer Electronics, CES, Ces2020

While I was consciously researching the latest news from CES, I came across an WIRED article referring to their “8 More of the Smartest Things We’ve Seen This Week at CES”. Suddendly, a question came up as a result of my previous researches about the decline of the hardware projects investment during the past 3 years, I wondered who these companies are and how they financed the production of their electronic products wich are now features prominently in a Wired article. So I started gather some information list below. Let’s have a quick overview:

[no interpretations only facts]

1 — Sarcos Robotics and their Sarcos Guardian XO

Company: Sarcos is a global leader in the development and production of dexterous robotic systems for use in unstructured environments. Leveraging more than 25 years of research and development, Sarcos is producing human-controlled robots to improve health, safety, and quality of life by keeping humans out of harm’s way.

Founded in: 1983

Product : Sarcos Robotics, which develops industrial exoskeletons and other robotics aimed to enhance productivity and safety, today unveiled the Alpha version of its Guardian XO industrial exoskeleton.

Fundraisings:

Sep 13, 2016 — $10,500,000 — Venture — Series Unknown

Jan 3, 2017 — $15,625,000 — Series A

Sep 5, 2018 — $30,000,000 — Series B

Total funding amount since sept 13, 2016: 56,1M$

Estimated Annual Revenue by Owler: $5M

2 — Razer and their Razer Tomahawk

Company: Razer develops high-end precision gaming products by combining technology, ergonomics, and expert validation.

Founded in: Jun 27, 2005

Product : a compact, modular and performing gaming desktop introducing an optimized form factor designed around Intel’s Next Unit of Computing (NUC) architecture. It features the latest tech specs.

Funding Status: IPO

Fundraisings:

May 15, 2017 — $50,000,000 -Venture — Series Unknown

Feb 23, 2016 — $75,000,000 — Series C

Oct 15, 2014 — Venture — Series Unknown

Dec 20, 2011 — / -$50,000,000 — Venture — Series Unknown

Total funding amount since Dec 20, 2011 : $175M (missing piece of data in 2014)

Estimated annual Revenue by Owler: $721.4M

3 — Withing and their Withings ScanWatch

Company: Withings creates smart products and apps to take care of yourself and your loved ones in a new and easy way. Withings is a Paris-based company that specializes in the development of connected objects. The company’s first product was the connected body scale, which officially launched in June 2009.

Withings was acquired by Nokia in 2016 before being bought back by its founder, Eric Carreel, in 2018.

Founded in: Jun 1, 2008

Product : Withings ScanWatch — most health-oriented watch ever offered to the public: combined heart rate and SpO2 sensor, 3 electrodes, and an altimeter featuring a rechargeable battery that lasts up to 30 days.

Funding Status: M&A

Fundraisings:

Jul 17, 2013 — $30,000,000 — Series B

Sep 2, 2010 — €3,000,000 — Series A

Total funding amount since Sep 2, 2010 : $33M

Estimated annual Revenue by Owler: $62.6M

4 — Réduit and their Réduit One

Company: RÉDUIT is a Swiss beauty brand wich develop a precision-based hair care system. By taking the finest active ingredients and combining them with an advanced delivery system, you can get the hair you’ve always dreamed of, at the touch of a button.

Founded in: 2020

Product : the Réduit one : handheld hair-care treatment device that delivers concentrated hair-care products using what the company calls Hairpods.

Funding Status:

Fundraisings: ?

Total funding amount since …: ?

Estimated annual Revenue by Owler:/

5 — Jlabaudio and their JLab Go Air

Company: JLab Audio is an award-winning designer of personal audio including Bluetooth earbuds, headphones and speakers.

Founded in: 2005

Product : JLab Go Air — GO Air True Wireless Earbuds are our smallest fit ever, 20% smaller than JBuds Air. Offering 20+ hours of total playtime

Funding Status: M&A

Fundraisings: ?

Jlab Audio has $9.5M in estimated revenue annually by Owler

Estimated annual Revenue by Owler: $9.5M

6 — Nurvv and their Nurvv run

Company: NURVV Run was born out of the idea that running could be revolutionized. By pioneering the latest advances in technology and biomechanics, NURVV’s unique insoles and coaching app give insights and guidance to run faster with a complete picture of your performance, technique and injury risk.

Founded in: 2016

Product : Sensor-laden insole with a GPS tag that clips to the outside of the shoe, and it’s designed to analyze your gait, speed, foot strike, and stride length

Funding Status: /

Fundraisings: : /

Estimated annual Revenue by Owler: $ < 1M

7 — CarkitAI and their CarkitAI Roxie Car Karaoke

Company: CarKitAI is dedicated to providing safe and user friendly consumer electronics product in cars.

Founded in: Jul 31, 2018

Product : Roxie is a plug and play karaoke station for your car. It is like CarPool Karaoke in a box.

Funding Status:

growth stage -> seed, private amount

Kickstarter campaign to finance beta-test https://www.kickstarter.com/projects/carkit-ai/roxie-new-smart-plug-and-play-mobile-karaoke-for-your-car?lang=fr

Fundraisings: ?

Estimated annual Revenue by Owler: /

8 — Suunto and their Suunto 7

Company: Suunto is a sports company that offers products and services for sports enthusiasts of all levels.

Founded in: 1936

Product : premium smartwatch made for outdoors adventuring

Funding Status:

Fundraisings:

Estimated annual Revenue by Owler: $19M