Consumer Changes and the Influence of the Hospitality Industry
By: Johnathan Walker
Tags: Tech, Hotel

Gone are the days when we were suppose to stand in a long queue for check-in, calling a waiter to order food or for experiencing a bad service. Nowadays hospitality industry is changing innovatively and adapting the smart technologies and trends to fulfill the consumer’s preference. With the smartphone trend, now customers can easily check-in to the room with a single click and also they can control the room temperature with the mobile apps.

Customers are becoming more sophisticated in the hospitality industry. According to that hospitality industry is creating new trends on the guest experience by maximizing the convenience through digital technologies.

Here are few customer preferences that influence on the hospitality industry.

1. Simpler Online Booking

Online hotel booking has become simpler than ever. Many hotels and restaurants are also providing different websites for customers to decide which hotel is best and where to reside. As the internet world is moving more and more towards simplicity, customers are expecting easy way to book hotel rooms. Nowadays hotels and restaurants are creating responsive websites and mobile apps so that customers can easily seek for their favorite hotel and they can book hotel within a few seconds.

2. Technology for Personalized Service

The main purpose of technology in the hospitality industry is to increase efficiency and to improve personalized services for the customers. Today, technology in the hospitality industry is gaining more popularity and travelers are increasingly demanding for the self-sufficiency service through online and mobile apps for check-in and out, ordering food, mobile concierge and many more. As hoteliers adapt innovative and connected technologies, it’s the best way to provide more personalized services to the customers.

3. Luxury Lobbies are Turning Into Interaction Place

Nowadays luxury lobbies have become interaction place for the customers where they can have coffee and interact with the other people. Many hoteliers are adapting mobile apps so that customers can easily go though the food menus, tourist places and entertainment part. This will be a great idea to engage hotel guests in the lobby.

4. Social Media Presence

Nowadays social media presence has become more vital for the hospitality industry. Creating brand awareness and engaging customers by posting blogs and sharing images, photos, real experience and reviews in the social media can create your brand name. This also proves to be an effective platform for providing the best customer service in a better way.

5. Go Green Policies

As per the US government, hotel industries need to adapt eco friendly policies. So hospitality industry is implementing green policies in a better way. Hotels are using LED lighting, which is more efficient compared to other. And installation of energy efficient computing devices and other equipments can help hotels in reducing electric bills.

In spite of adapting with the many new changes that are brought from the advanced technologies, there are still many things to enhance with the core offerings of the hospitality industry. So along with the advanced technology, customer service and food quality are the fundamental pillars of this industry.