Important marketing tools you should learn
By: Millennial Marketer
Tags: Hubspot, Marketing Tools, MailChimp, Google Analytics, Hootsuite

Every single aspect of our lives is quickly transforming from traditional methods of working to a digital form. This is true even for organisations today and the advancements demand employees to keep up with their pace. In order to maximise accuracy & efficiency companies are trying various approaches. A major requirement today would be the ability to use certain tools. It will also give you an edge over your competition whether it be you as in your business or you as in person. Some tools have in fact been designed extremely well that they cater to the needs of the business and reduce the workload. Learning some of these tools will enable you to manage & go over large amounts of data. Here are some of the most valuable tools available for a marketer today.

Hubspot

This is one of my favourites. This is a business management CRM. This is definitely very expensive comparing the other tools on this list but if you are managing large amounts of data then this is a go-to tool for you. Hubspot can be as versatile as you design it. You can choose from several packages & customise as per your need. Let us go over its features & benefits.

This tool is capable of completely managing your business. The way hubspot works is it is connected to your website and your login. There is a small piece of code that you must add to the header of your website to enable its tracking & analytics tool. Once it is all set up you have options from sending mass emails, creating landing pages on your website, creating custom forms on your website, tracking visitors on your website to completely managing your social media accounts. It is designed to add company employees as users & there are different levels of access that can be provided. A super admin decides the level of access that every user has and can also find out which user made changes to the data. There is also another amazing feature that tracks your employee’s performance. You can create customised dashboard to show the data that you need to display as well and custom dashboards have several analytics charts. You can get results from the amount of revenue generated to the performance of each sales call. You can create & add forms for your website and once the form is filled you have a new contact in your HubSpot login who is filtered based on the criteria on your form. You can choose to have as many or fewer fields in the form. In addition to all these features, the business also has the option to connect external apps if API is provided. These are just some of the offerings that Hubspot provides. I have personally used this product for a long time and I believe it is very valuable.

Wrike

I wouldn’t necessarily narrow this tool down to the marketing department alone but it is very common in agencies. Wrike is an absolutely versatile project management tool. The app allows you to create and assign tasks to different members of the team along with the priority. The dashboard offers a high level of customisation and is adaptable to a team of any size. Time management is one of the most important criteria when it comes to agency tasks and Wrike has an inbuilt tool to track time spent on particular tasks. Tasks can be further segmented into smaller subtasks and every individual subtask tab has ample space for a detailed description (what needs to be done) and a timestamp that makes completing tasks much easier. Team members can also go over the tasks that are going on and add comments on particular tasks to clarify any doubts.

Mailchimp

When we talk about marketing emails take top priority in communication. This is one of the most successful tools when it comes to email marketing. I have already gone over the importance of email marketing here, I recommend a quick read if you have not. In short, email marketing has a high rate of success because of its nature of accessibility & affordability. Mailchimp offers a platform where it is not only possible to send bulk emails but to design & filter as per requirement & schedule them for a future date. They also provide valuable stats that are crucial to understanding the interests of your consumer. The world is moving towards automation and Mailchimp has a quality automation integrated. With detailed reports of how many people are interacting with your emails & how far are they reading it you can continuously experiment with content. Mailchimp has a very reliable support line with a lot of integrations available. You are able to connect apps/software using an API with Mailchimp and customise as per your requirement.

Hootsuite

Social media needs no introduction. Most if not all established businesses have social media profiles in multiple platforms and are pushing content to reach out to their audience. The frequency of your activity on social media is very important to establish branding. Managing all your social media platforms and their posts is a considerably large piece of work that hootsuite helps you manage easily. It is a one-stop platform for you to create, schedule, post & analyse your activities on social media. Hootsuite provides its own analytics and reviews that you can use to work on your future posts and compare platforms. This will help you in budgeting and distribution. You can also easily track down the conversations that you are likely to be interested in like brand hashtag, keywords, queries, etc. Hootsuite is considered to be a valuable CRM and it comes with multiple app integrations. You are provided with an automated ad solution to improve both organic & paid reach. There are several plans for you to choose from between single to enterprise that offer different features. This provides flexibility & customisation. They also seem to offer some courses and resources from which customers can gain a little bit of knowledge.

Google Analytics

You might have noticed that I am very particular about tracking. In the olden days tracking campaigns was an extremely difficult task and that in turn made it really difficult to understand the performance of campaigns. Today it is possible to track every single activity on your website down to its user. If you have a website you have no reason to not integrate google analytics. It is free of charge and comes with a ton of options. I would suggest integrating this with google tag manager. All you have to do it place a small snippet of code on your website header and you are done, analytics will start capturing all the incoming data on your website and provide a sea of information. It is possible for you to track new visitors, recurring visitors, time on page, pages visited, source of visit, page exited, etc. You will be able to track every individual on a code basis which is extremely valuable as you can retarget the audience who visits your website. Not only that you are also able to set parameters in your criteria to fire when an audience completes it. For example, if you have a parameter “when the audience visits the thank you page, fire conversion”. This will mark a conversion on your website every time a customer visits your thank you page.