Project Product Keynote: A Movie Guide to Better Business Stories
By: Julie Brown
Tags: Product Marketing, Product Management, Storyteller, Storytelling

I am very excited to announce our keynote presenter and presentation for Project Product: Uniting Product Marketing & Management: Shane Meeker, Founder of StoryMythos.

More and more people in business are recognizing how the power of storytelling can better illustrate their brand and purpose as well as boost product adoption and sales. That is why I am thrilled that Shane will be opening up Project Product on March 19, 2019, with his keynote: A Movie Guide to Better Business Stories.

Shane Meeker, Founder, StoryMythos

More About Shane

Shane is a nationally recognized storyteller, story trainer, and keynote speaker. For over 12 years he has regularly shared his powerful and engaging story principles across hundreds of organizations, conferences, and companies like Walt Disney, Exxon Mobil, American Express, US Bank, and Ford.

His fascination with the power of story started early in his childhood with an influential pair of superheroes — Batman and Luke Skywalker. Both taught him valuable life lessons such as a desire for adventure, the importance of hard work, and learning from failure. Many a day on a small farm in western Ohio was consumed with him dressed up in a towel-made cape fighting the underbelly of Gotham or wielding a homemade cardboard lightsaber battling the forces of the evil Empire.

Upon graduation from The Ohio State University, he started his career as an Industrial Design Manager at Procter & Gamble. Over his 22 year career there, he has helped lead the design strategy and execution for billion-dollar brands like Tide, Gain, Crest, Olay, and Pampers.

After several years of researching screenwriting, fairy tales, and mythology, Shane discovered the art and science behind his favorite movies could be used as a problem-solving tool in ANY industry. He now helps teams understand the relationship between their brand and Glinda the Good Witch, how to solve almost any business problem with what works in Star Wars, or how movie sequel strategies can change how you plan your next project.

Just like when he was a kid, he still finds most of his inspiration from the fantastic stories of stage, page, and screen. Today Shane is the P&G Company Historian & Corporate Storyteller while he also continues to deliver his StoryMythos keynotes and workshops to hundreds of companies around the world. You can learn more at his website www.storymythos.com.

Project Product Keynote: A Movie Guide to Better Business Stories

More than ever, there is one thing that truly separates many brands, companies, and products today — that one thing is STORY. It’s no longer just what people buy, it’s what they buy into. When it comes to connecting, teaching, influencing, and inspiring others, a story will make whatever you say more impactful. It has always been true throughout history that whoever tells the best story, wins. It’s like the old Native American proverb, “Those who tell the stories rule the world.”

Shane knows the challenges that businesses and brands experience as they try to stand out in a crowded marketplace. After years of research and study in the film industry, he created a way to take his favorite movies, books, and TV shows and apply their story methods to the branding world. In fact, he often tells audiences that you can solve almost any business problem with what works in Star Wars (don’t worry, he will explain how).

If you have not already, be sure to reserve your spot for Project Product: Uniting Product Marketing & Management as space is limited! See you on March 19!

This post originally appeared in the 56th Street Productions blog.