Day 0
By: Ayushi Sinha
Tags: Education, Entrepreneurship, Recruiting, Onboarding, Internships

Overview

Onboarding is tough! We partner with companies and students to bridge the Academic-Professional Gap by leading a week-long boot camp that emulates a work environment to teach essential professional and technical skills.

Key Takeaways:

My homie Quinn and I noticed that there’s a gap between what CS students learn in the classroom and what employers expect professionally and technically of interns.. and we tried to do something about it!

From personal experience, we often felt like we wasted so much time being onboarded and wish we could’ve hit the ground running. Architecting this Bootcamp prepared us to hit the ground running with our own remote jobs.

Soft skills are hard to learn from reading a self-help book or blog post and must be practiced.

Due to corona, we weren’t able to run the week-long boot camp at the end of the semester. However, in a world where new employees and interns are being onboarded virtually, might there be an even bigger need for something like this?

Motivation:

There’s a gap between what CS students learn in the classroom and what employers expect professionally and technically of interns. Specifically, we noticed a professional/academic divide in technical know-how, use of tools, as well as soft skills.

The gap in the TECHNICAL KNOW-HOW between the classroom and industry

… and there’s no piazza in the workplace :(

The gap in the familiarity of TOOLS between the classroom and industry

sorry … pushing to the company repo? I just googled “repo” and am more confused🤷‍♀️ 😐 … I thought I worked in tech, not finance

The gap in SOFT SKILLS between the classroom and industry

Interns are similarly expected to master a professional skill set they have had few opportunities (if any) to practice and refine.

Who do I email versus DM on Slack? What can I wear to work? How do I ask a senior employee to a coffee chat … without making it weird?

We’ve been there and know the anxieties and concerns around onboarding toooooo well. Intern pain points can be broken down into 3 big things:

Let us know if we missed one!

But don’t take our word for it… research agrees!

source: random research on the WWW that kind of supports what we are saying

There’s a real cost to companies

Proposal

Target Personas: Who are we building this for?

All technical interns, but especially underrepresented groups, will benefit

How does Day 0 work?

We bridge the gap between academia and industry by:

Inserting ourselves between the gap between the end of school year + start of summer

Effortlessly integrating into current recruiting and onboarding systems

Hosting Boot camps on college campuses

The Day 0 Philosophy

How do we make our lessons stick?

Our Curriculum

From our experience interning at tech companies, we flagged four main topics

Technical Education: Example topics

key to the use of symbols in previous graphic

A Day in the Life

Here’s an example schedule of a day in the life of one our bootcamp participants

Business ~Stuffffff~

Why we were convinced this approach works? Proven Model, Unique Positioning

So what’s our value proposition?

Is it crazy to think that companies pay us to improve intern outcomes?

We had big plans! And we believed there was a huge market opportunity to grow this. We estimated that summer expenditures for an engineering intern at major tech companies would be $35,000+.

I know what you’re thinking — aren’t people doing this already? Thanks for that seamless transition — let’s talk competition

Competitive Moat

What do we understand about the space that other organizations just don’t get?

OK Yush, we believe you! But who else is even out there?

Competitive Landscape

How do we compare to Competitors + Current Alternatives?

Let us know if we missed anyone … or if a new played popped up in the space between us proposing Day 0 and now!

Next Steps

We had a three-pronged marketing approach

Our big goal was to bring education to the Software world ….

By capturing the recruitment market in the next 5 years

Blockers