WHICH SEO STRATEGY IS BEST FOR MY BUSINESS?WHITE HAT SEO Vs GREY HAT SEO Vs BLACK HAT SEO
By: Bhavna Chauhan
Tags: SEO, Digital Marketing, White Hat Seo, Qwerty Brand Solutions, Digital Marketing Agency

You fancy getting your hands on some new SEO tools, but puzzled what would you search for? We understand business is all about traffic analytics and organic research, so here we are with yet another critical aspect of your SEO strategic decision making. Talking about the benefits clever digital marketing services provide to every business is evident from the marked hike in their business ROI and website traffic. Knowledge is power and you definitely cannot take a crucial business decision basis ini-mini-miny-moe games. Known to few but used by many, you might be consciously or subconsciously using grey or white hat SEO strategy. This blog definitely seeks to educate you about the difference between the two and which is the best suited SEO strategy for your business.

WHAT IS WHITE HAT SEO?

It is simply the practice of implementing search engine optimization techniques that are sanctioned and approved by Google, which includes the use of ethical SEO practices to improve your business rankings. These includes:

· Using standard-complaint HTML

· Creating relevant content for users

· Using unique & relevant page titles

· Using well-labelled images

· Optimizing content for mobile users

· Embedding relevant links & references

· Optimizing content using niche-relevant keywords

· Improving UX, UI & page loading speed for better user experience

Let’s delve deeper into the critical features of a White Hat SEO strategy:

Follows search engine’s guidelines

Focuses on human audience

Based on long-term strategy

Many leading SEO agencies in Gurgaon swear by the benefits White Hat SEO strategy reaps for their clients’ multitudinous business growth.

A QUICK ONE ON BLACK HAT SEO-

Black Hat SEO is deep and dark as it includes wrongful manipulation of search engine tactics to rank a website on search engines quickly. Google condemns Black Hat SEO as it includes:

· Abusing rich snippets markup

· Engaging in plagiarism

· Drawing links from irrelevant content websites

· Manipulating codes in the backend with heavily searched keywords

· Irrelevant keyword stuffing

· Using bulk buying backlinks to artificially improve website domain

At this point, it becomes imperative to understand the key features of Black Hat SEO strategy as well:

Violates search engines guidelines, resulting in;

blacklisting of your company

temporary tanking of your website rankings

penalized heavily by Google

Relies on manipulative tactics

Focuses on ‘Quick wins’

WHAT IS GREY HAT SEO?

This is quite uncommon, while there’s no strict definition to it, we can understand it as a hybrid SEO practice that uses both white & black hat practices in its SEO strategy. To add to this information, if you’re using both, then you’re engaging in Grey hat SEO practices like-

· Creating doorway pages

· Building microsites

· Submitting to link directories

After all this information download, let’s make it easier and familiarize you all with a better understanding of the differences between the three.

You must be wondering then which SEO strategy is the one to nail your business success online. The answer lies with you- WHAT IS MORE IMPORTANT TO YOU, whether you want permanent gains that are long-lasting or quick short lived gains? Asking upon any long standing credible digital marketing company, you’ll get the similar response.

WHITE HAT SEO Vs BLACK HAT SEO Vs GREY HAT SEO

Considering the risks involved with both Black & Grey Hat SEO, we favour the strict implementation & practice of White Hat SEO- no matter how slow the progress looks like. Engaging in White Hat SEO will protect you against losing website rankings or penalties from Google. Moreover, the success you have achieved in terms of your website’s ranking will be permanent when you make White Hat SEO an inclusive part of your SEO strategy.