Content Writer Adity Roy Chowdhury on finding her work family at Meesho and why mutual love and gratitude are important elements to having a great work culture
By: Mangala Dilip
Tags: Work From Home, Culture, Employee Engagement, Meesho, Content Writing

Content Writer Adity Roy Chowdhury on finding her work family at Meesho and why mutual love and gratitude are important elements to having a great work culture Mangala Dilip Follow Dec 18, 2020 · 6 min read

One of the biggest things Content Writer Adity Roy Chowdhury has missed during the pandemic is working with her colleagues in the Meesho office. From the cosy third floor sofa, where she would have her first cuppa of the day, to the bright yellow chairs that cheered her up during drowsy afternoons, and the lovely terrace cafe where she shared many a laughs with her #ColleaguesLikeFamily, she treasures every little corner of the Meesho office and hopes to relive all her happy memories there once this work from home situation ends.

When she joined Meesho in 2018, little did she know that she would find herself a tightly-knit work family in the company. Through her years as a content writer for diverse teams and categories, what stayed consistent, to her surprise, was the camaraderie and the laughs. Meesho presented Adity with the perfect environment to grow, thrive, and take pride in her work.

Find all about Adity’s life at Meesho and how her colleagues came through for her when she and her mother tested positive for COVID-19:

I grew up with a strong sense of spirituality, a desire to help those less fortunate than me, and a voracious appetite for reading — in Kolkata. As a child, I remember reading everything I could get my hands on, and even picking up different languages quickly. This quickly evolved into writing for the Bengali children’s magazine Khargosh and the Times of India, when I was older. Writing for a living seemed like the obvious choice for me early on, if not for teaching or opening up a dessert cafe — but taking an objective look at my baking skills, I am moving that dream to the backburner for the moment.

After graduating with English Honours from Calcutta University and completing a Post Graduate Diploma from Bharatiya Vidya Bhavan, I pursued a career in writing, starting with Lincoln College, then Redefine Marketing, MetricFox and finally TechYogi. I made the best of all these jobs because I got to do what I do best — write. While working at TechYogi though, the company suddenly shut down and I was in a state of immense panic when I got the offer from Meesho.

Trust at first interaction

I did not know much about Meesho when I got on board the rocketship. I remember how I had to move from Kolkata to Bangalore for the job, and I needed some time to figure out the living situation, and my Manager at the time, Ashish Goyal was extremely understanding and helpful during the time. He gave me time to adjust to the new city and to settle down, before starting work.

This is certainly a culture at Meesho — of being there for one another, and actually treating each other with respect and understanding. Most of my best memories from the last couple of years include laughing a lot and enjoying the company of my manager Shreya [Das; Manager — Marketing, Business] and other teammates. There is a lot of mutual love and gratitude among us colleagues.

When my mother and I both tested positive for COVID-19 in September 2020, there was not a single day where Akshata D [Graphic Designer] would not check in to see how we were doing. Every single category spoc went out of their way to finish their work way before their deadlines to ensure that I could wrap up all my work before my illness took a turn for the worse. The list of ways in which my colleagues have overwhelmed me with their kindness and sensitivity is endless.

This genuine sense of camaraderie is one of the biggest reasons I have loved working at Meesho. As a content writer, my work requires a whole lot of collaborations; in fact, it is a large part of my job. Be it brainstorming for the right sale names and taglines or contest themes, I often work with category managers, designers, and video editors.

I started my stint at Meesho in the Travel in New Business category where I researched local attractions in localities across the country and wrote marketing copies that our entrepreneurs could use to resell travel packages. When this category was discontinued, I moved to the Groceries category where I would write about local and regional food, spices, desserts, and so on for the various food catalogs. Eventually, I moved to my current team Category Marketing, where my responsibilities entail creating attractive content for banners and push notifications, coming up with enticing sale names, creating theme-based content, contest ideas, and so on.

No room for error. Only perfection

The work I do is extremely challenging and important because it requires enormous creativity and the ability to rejig and present the same item in a new light over and over again, month after month. All the content I write is in the spotlight, which means there is no margin for errors. But, I was and still am up for the challenge.

One of my favourite projects at Meesho has been #VocalForLocal, where I worked closely with designers to create content and designers that were rich, earthy, and Indian. We made rampant use of elements like lotuses, elephants, camels, trucks, and I got to dabble in Hindi content as well. It was such a creative, collaborative endeavour and I will forever cherish the memories of that project.

CEO of my content shop

I look at my work as my own little content shop and I take full ownership of it. Whether I am writing about travel, food, fashion, makeup, or any other product, I ensure that my work is crisp and precise. No one bosses me around with deadlines or questions my creative choices, and everyone who needs my help with their work has always felt comfortable approaching me — be it for video scripting or segmented marketing, or anything else. I function on the grounds of mutual respect, and there is plenty of that to go around in Meesho.

Meesho core values of the Act with Integrity is just as important to me as Respect for others. Despite being in a revenue-generating, and commercial writing role, I have never felt the need to lie about Meesho or embellish any information to misguide our entrepreneurs. I am able to do an honest day’s work at Meesho because of how much we value our integrity.

As colleagues we have such a strong bond which also extends to the various sanitation and pantry workers as well. A lot of us left our families behind for the sake of our careers, and Meesho became a home away home for a lot of us. While I am happy to be with my aging mother during this difficult period, I miss Meeshoites with an intensity I did not expect.

I hope that everyone is staying safe and that we all get to meet and work with each other soon.

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