Julius Influencer Spotlight: The Modern Otter
Tags: Content Marketing, Influencer Marketing, Content Strategy, Digital Influencers, Digital Marketing

Aaron Wester, better known as The Modern Otter, began his journey by sharing his passion for fashion. He believes that every piece of clothing tells a story and that his blog is a place to discover a new perspective. Wester established himself as a visual merchandiser and photographer before creating The Modern Otter.

Photo via https://www.instagram.com/p/BLrus_ShvgT/

A California native now residing in New York City, Wester continues to deliver a dynamic approach to the fashion industry through his very own perspective. We spoke with him about the brands he works with, how his followers engage with his content, as well as his personal favorite digital creators. Below are some of the more interesting takeaways from our conversation.

1. How do you decide which brands or products to work with as a paid influencer?

I always ask myself, “Would I shop this brand on my own?” My readers trust me to partner with brands who not only match my personal style, but who I believe produce quality goods. It’s less about price point and more about telling an authentic story. Readers can tell when you’re pushing a brand you don’t believe in.

I also love championing the little guy. There are so many great, small brands out there who create fantastic goods. I like telling their stories.

2. What behaviors have you noticed in your followers that affect the way you connect with them or create content?

It’s interesting: If I forget to tag something I am wearing in a photo, that is the one item people will ask about in comments. Readers are curious. With the introduction of the new Instagram algorithm and Insta-stories, I have become increasingly aware of what time of day I post, how often I post and mindful of creating video content that ties back to my blog or Instagram feed. Followers want to engage with you in a myriad of ways.

3. What have been some positive ways your followers interact with sponsored content?

I love when people ask questions. You know readers are engaged when they comment on a photo. It shows they want to know more about a product or brand. You can’t always track how many will click through to the brand or end up purchasing the item, but their comments are enough to let you know how they feel. Re-grams are always great too!

4. Is there an up and coming fashion brand that has really caught your eye lately? What makes them stand out to you?

I have a few newer brands that I love: Cadet, Mitchell Evan, ONS Clothing, FourLaps, and Grand Voyage. I love them because each one has a great story and they’re so intent on creating really great clothing. The passion for quality is inspiring.

5. Who are 2–3 of your personal favorite influencers or creators that admire and look to for inspiration?

I admire Yummertime for their branding, Talun Zeitoun for his style, LeviJFoster & WalkInWonderland for their photography, Krystal_Bick and JustinLiv for their feed, BrightBazaar for his business savvy…. the list goes on and on. There are so many fantastic content creators out there who I admire a great deal.

Julius Influencer Spotlight: The Modern Otter

Julius, a Thuzio solution, is a SaaS influencer marketing platform that provides marketers with rich social data, advanced search capabilities, and the campaign management tools required to organize a successful influencer marketing strategy.

For more information about Julius, our influencer marketing software, or our blog please contact Russell Wilde Jr.