The Value Proposition
By: Haydn Martin
Tags: Contractors, Consulting, Projects, Fintech, Value Proposition

I needed to have a clear idea of what we did and why we did it. This had to be composed with the needs of the client in mind. The client is constantly asking “Do I really need this?”. Thus the value proposition is an attempt to guide them to the answer of “yes”. I formulated the what and the why for Special Financial Projects with this question in mind. You will find them below.

Elevator Pitch

One line

We execute special ad hoc projects for FinTechs.

The problem is, this is very broad and no-one really knows what this means. I used to include “financial” in that sentence but I am realising that when most people think of the word “finance”, they think of accounting. This is not really the association I want to make, so it got removed.

This sentence really tells people nothing, other than it is some kind of consulting (wince) for FinTechs. Some type of story is needed.

The story

Do you have a to-do list? I do.

I always seem to have the same problem with my list. I have these items that seem to linger on there for ages. I know these items are important but I just can’t seem to get them done. I often don’t know where to start/how to do them. Sometimes I don’t want to start because they are too big of a time commitment. Others are non-urgent and I just never get round to them. I’m simply too busy with other, more urgent things. I may be reluctant to do them before the benefits are not immediate. I can’t remove these items because I know they’re important but I can’t get them done, either. They are in limbo.

FinTechs have to-do lists too. They too have these projects that are stuck in limbo.

We take care of these projects for you, so you can focus on what you want to.

More Detail: The What

Value-added

For established, new or potential strategic directions/ideas/products/features we:

Examine and test their conceptual, operational and theoretical validity Develop and/or add to the knowledge framework

What might this look like in practice? These projects tend to be very ad hoc and tailored to the specific needs of the company that we work with. However, projects could include:

Production of White Papers

A series of blog posts/explanatory material

Determination and/or conceptualisation of customer interfaces

Construction and/or implementation of models

Data analysis

Development of theoretical framework for a strategic direction/idea/product/feature/etc.

Aggregation and/or creation of academic research

Examination via simulation

Benefits

There two major groups of benefits that occur as a result of these projects:

The Primary Benefit. These projects have a direct impact on the long-term strategic direction of the company. The Secondary Benefits. They are often accompanied by a broad array of other benefits, sometimes not the main purpose of the project. These include marketing, the introduction of new products/features, discontinuation of probably unprofitable ideas/directions, etc. These all have a positive impact on revenue and/or profitability.

Bottom Line

We increase the value of FinTechs by executing ad hoc finance-based projects.