fabiochiu/medium-articles huggingface dataset:
ALL ABOUT CONTENT CREATORS YOU NEED TO KNOW.
Tags: Influencers, Content Marketing, Influencer Marketing, Social Media, Content Creators

What does a content creator do?

What is content creation?

Content creation is the process of generating topic ideas that appeal to your buyer persona, creating written or visual content around those ideas, and making that information accessible to your audience as a blog, video, infographic, or other format

As the name suggests, they create content. But not some normal content, they create out-of-the-box content with basic ideas. Content creators usually include photographers, videographers, writers and artists. The content they make really stands out.

For being a content creator , you don’t necessarily need a lot of followers. You can be a content creator even with less followers. If you are a brand, then you don’t look at the follower count, you look at the work of these content creators. Obviously, if you get a content creator with a lot of followers it’s a win win . Interestingly, content creators are not in for likes and followers. For them the content matters.

Brands prefer partnering with content creators because of their creativity. For example, writers. Brands would prefer good content writers with less followers because of its professional , standing out content than an average content.

Content creators can be influencers too if they have large audience to engage with.

The key difference between influencers and content creators is how brands can use their relationship with each type of partner. With content creators, use their creativity and ability to create engaging images and videos to fuel your own marketing channels. With influencers, use their dedicated audience to build brand awareness and trust.

If your brand is looking for content and distribution, the answer is simple. Work with influential content creators who:

Create high-quality content

Have high engagement rates (over 3%)

Have built a dedicated audience and positive comment sentiment

WANT TO KNOW MORE ABOUT CONTENT CREATORS AND HOW THEY CREATE CONTENT? CLICK HERE-SOFTWARE AND CONTENT CREATION

Content creators are more in-demand these days than ever before. 84% of marketers outsource content creation, and this area saw the biggest increase in content marketing spending over 2019. Another stat: From 2018–2019, content marketing jobs increased by 112%.

So Here’s the thing- Anybody can create content. Anyone can write a random, blog post and hit “publish.” Anyone can tweet their random thoughts into the internet universe, post photos of their cat to Instagram, or rant on Facebook. But what gets results? What actually leads to the traffic on sites? What generates revenues? Not everyone can do it all. It takes hard work. It takes research, skill, knowledge, and strategy, because content creation is difficult and not as easy as it seems.

FOR MORE ARTICLES AND INFORMATION VISIT OUR PAGE- www.infabrands.com
Federal Court Rules False Advertising Claim Can Proceed Against Brand for Influencer’s Failure to Make Disclosures
By: Robert Freund
Tags: Marketing, Advertising, Influencers, Influencer Marketing

I have been predicting we will see a growing number of private lawsuits over influencers not making FTC disclosures.



This case appears to be the first time that a federal court has ruled that an influencer’s nondisclosure of a connection to a brand can support a false advertising claim brought by a private litigant (as opposed to the government).



You may already know that the FTC Act requires influencers to disclose any “material connection” they have a with a brand (e.g., payment, free product, family relationship, etc.) any time they post content endorsing the brand.



Traditionally, enforcement of the disclosure rules has come from the FTC (see the case against Teami brought in March of this year).



But in this case, a sex toy manufacturer called EIS sued its competitor in part because of a single Instagram story posted by an influencer.



EIS alleged that its competitor, Wow Tech, paid the influencer to post a story making negative comments about EIS’s products, but the influencer did not disclose that the story was paid.



EIS sued Wow Tech under the Lanham Act, a federal law that allows businesses to sue competitors for false advertising.



Wow Tech moved to dismiss the claim, arguing that everything in the influencer’s Instagram story was true.



The court ruled that the statements in the story may have been true, but that isn’t the whole picture.



Instead, the fact that the influencer “did not disclose her financial relationship makes her story at least misleading, and that establishes falsity for purposes of a Lanham Act claim, even if Ms. Ligon actually held the beliefs she expressed.”



In other words, the story was “false” because of nondisclosure, even if everything the influencer said was true.



So, it’s not just the FTC that brands need to worry about with respect to influencer disclosures and compliance.



Your competitors can sue you simply because your campaigns don’t make the right disclosures.



And while we haven’t seen it yet, I predict we will begin to see similar claims brought by consumers against brands on the same grounds under state consumer protection laws.

https://www.instagram.com/p/CI6njNuheg-/?utm_source=ig_web_copy_link

The case is EIS, Inc. v. WOW Tech International GmbH, No. 1:19-cv-01227 (D. Del. Nov. 30, 2020).
Markerly — Influencer Identification and Tracking
Tags: Advertising, Influencer, Influencer Marketing, Marketing, Media

If you are looking for a specific influencer, Markerly is a technology company specializing in influencer identification and tracking. Serves customers in the United States.
WOM Protocol Development Update: December 2020
By: Wom Protocol
Tags: Crypto, Blockchain, Cryptocurrency, Influencer Marketing, Blockchain Development

The year might be winding down, but thanks to our ever-dedicated team here at WOM, developments and new releases are still powering through. Since our last update we are pleased to have integrated white label gift cards into WOM’s partner app, YEAY, which give people the chance to withdraw tokens from their WOM Wallets. Withdrawals can be made without going to an exchange and users can purchase digital gift cards, as well as digital cash cards.

We have also taken more steps to increase WOM’s network value by launching a new Team feature on the YEAY app. This gives influential creators on the app the ability to team up with friends and followers, which increases everyone’s incentive to create content — as well as their potential to earn WOM Tokens.

As always we have also continued optimizing and smoothing out the experience across both the YEAY and WOM Authenticator apps.

The following provides a detailed overview of the WOM and YEAY changelog for December 2020:

Backend: YEAY/WOM

Commits: 484

Files Changed: 432

New lines of code: +2,081

Refactored lines: -9,714

Frontend: YEAY app

Commits: 243

Files Changed: 238

New lines of code: +8,205

Refactored lines: -3,110

Frontend: WOM authenticator

Commits: 114

Files changed: 145

New lines of code: +5,906

Refactored lines: -4,930

Frontend: various websites updates

Commits: 125

Files Changed: 267

New lines of code: +25,978

Refactored lines: -8,614

All updates

Commits: 966

Files Changed: 1,082

New lines of code: +42,170

Refactored lines: -26,368

YEAY/WOM api

Upgraded our security to the next level

Released white-label gift cards as a shared service

Released a notification system for YEAY and WOM frontend applications

Boosted affiliate link moderation

Added the ability to change user information

Secured currency corrections

Improved statistics collection

Improved the deposit service GAS update

Implemented partial email blocking for multiple accounts

Updated currency converters

Improved search

Stabilized infrastructure performance

Logged updates

Added tests and more tests

WOM app

Stabilized the whole application

Prepared for a major app redesign

Prepared to integrate white label gift gift cards into the app

Updated user locale

Updated translations

Added locale variation support

Secured user logins

Added tests and more tests

YEAY app

Created integration of white label gift cards

Added “verified“ stamp for users

Improved the stability of the sign in process

Stabilized video upload process

Smoothed out playlist interaction

Implemented Show/Hide balance

Stabilized Team feature

Improved search

Added tests and more tests

Thank you to everyone who has supported our project throughout 2020, we look forward to sharing more milestones and successes with you next year. We also love to hear your feedback and you are very welcome to reach us through our Telegram communities: find the WOM Telegram group near you.

Read the legal disclaimer
How WOM Is Increasing Network Value Through Incentivized Community Collaboration
By: Wom Protocol
Tags: Crypto, Cryptocurrency, Decentralization, Influencer Marketing, Blockchain

Earlier this year Pedro Febrero wrote an article for the Toshi Times that beautifully articulates the opportunity cryptocurrencies have to build network economic value without unfairly capitalizing on uncompensated user-generated data and content.

We’ve designed the WOM network to grow through economic incentives systems that distribute rewards to everyone who positively participates in the network. This means we are continually looking for ways to implement value sharing.

With this in mind WOM partner app, YEAY, has just recently added a Team feature, which gives select creators the power to recruit friends and followers onto their team — and increase everyone’s WOM Token earning potential.

The Team feature is exclusively available to creators with verified YEAY accounts and has already been adopted by influential YEAY creators, including @LUKASRIEGEROFFICIAL, who has more than 3.5 million followers on TikTok, and @FaZe H1ghSky1, who has more than 2 million followers on YouTube, as well as on Instagram.

Verified accounts can create their own team directly through the YEAY app in a couple of steps — they simply need to give their team a name in order to start inviting friends and followers who are already on YEAY — or from across their social channels — to sign up to YEAY, open a wallet, and join their team.

The team creator has an incentive to add as many people as possible to their team. They benefit from earning a percentage of WOM Tokens based on the performance of every authenticated team member’s video created during the member’s time on the team.

People who join a team are incentivized by the potential to increase their WOM Token earnings through increased views, engagement and general exposure for their content, which is displayed in a dedicated carousel of team videos. The team creators can also give select shout-outs for their favorite content from the team, and this has the potential to significantly increase content’s reach and boost its performance-based earnings.

Download YEAY today on the App Store and Google Play

*Read the legal disclaimer
Tips for Influencers to Grow Their Instagram Presence
Tags: Influencer Marketing Tips, Marketing Strategies, Influencer Marketing, Instagram Influencers

A checklist to step up with your Instagram game

1. #Hashtags

Hashtags are the so-called agents that pull in the traffic of new visitors to your profile. In most cases, new footfalls to a profile is a repercussion of wise usage of hashtags. While using too many hashtags in a post’s description may look a bit desperate, a handful of chosen hashtags may get the job done right. The hashtags must be aligned with the post and potential audience.

Photo from Sproutsocial

At first, being able to come up with creative and unique hashtags can be a daunting task, and very unique hashtags are likely to go unnoticed. Confused, how to find the right hashtags?

Being a bit lazy pays off in this phase. Reverse engineering hashtags is a smarter way to get to know the most popular hashtags through which the followers conduct searches regarding a specific topic.

Already popular hashtags can be found with the number of posts that have used them. While paying attention to the numbers of posts that have used a specific hashtag, bear in mind that, hashtags are not too rarely or often used. Cause, your posts with those kinds of hashtags are likely to get deserted or lost in the crowd.

With the right combination of hashtags, the views to a specific post can surpass your number of followers, which also helps to bring in some new followers.

With your post using hashtags being surfaced on your non-followers’ feed, the next thing they do after going through your post island on your profile.
Best Youtube makeup influencers
By: Kemala Kaur
Tags: Influencer Marketing

Influencer marketing has been on the rise over the last few years, and shows no signs of slowing down in India. Instagram influencers are to influencer marketing what Yin is to Yan. So any conversation about it is incomplete without a reference to Instagram influencers.

If you are looking for some of the best Youtube Makeup Influencers in India, then you need to check this.
Distribution of Voice
By: Winslow Marshall
Tags: Information, Influence, Influencer Marketing

Back in March I wrote about the instrumental role that social media influencers played in promoting the concept of social distancing, amid the emergence of COVID-19. In just a few days, this obscure idea — social distancing — became ubiquitous. I don’t think that this norm would have gained traction nearly as quickly without the catalyst of social capital earned by the influencers among us.

As we now begin to round the corner on this virus, it’s clear that influencers will again play an instrumental role — this time in generating enthusiasm for the vaccinations that have been developed. In fact, the WHO is orchestrating an influencer campaign specifically for this purpose. That’s right…the World Health Organization is now in the business of influencer marketing.

This is a good opportunity to reflect on the role that influencers have come to play in our world. Just ten years ago, the concept of the social media influencer barely existed. Influencers have since become the primary force through which to spread information about everything from products to social justice causes to public health. Many influencers on Instagram, YouTube, and TikTok now have more leverage in affecting public opinion than most politicians, businesses, and media outlets.

This is, of course, a double edged sword. On one hand, it’s very democratic to distribute this authority among the many, as opposed to concentrating it in a few select institutions. On the other hand, influencers now have the power to spread information about topics on which they are not really informed. It is for this reason that not only information but also misinformation has rampantly spread over the past few years.

So I pose the question to you — do the things that we’ve gained from this distribution of voice outweigh the things that we’ve lost?

Subscribe to my Blog: Three-Minute Reads, every Thursday
Are you looking for the Big BOOM for your next project?
Tags: Influencers, Cryptocurrency, Technology, Influencer Marketing, Defi

Join our website!

Start reaching out to the right influencers today!

INFLUMARKETPLACE is a decentralized protocol combining anti-scam and shared reward treasury in one!

Our platform is the simplest way to get products reviewed, build awareness, and increase sales! INFLUMARKETPLACE’s team is aiming to give the crypto community a good build platform that can be used for advertising purposes. We share TOP NOTCH functionalities like other top smart contracts.

Our smart contract is burning 1 token for every transaction under 1000 IMP tokens.

The burn rate increases to 369 tokens when transactions are from 1000 to 10 000 IMPs.

Тransactions from 10 000 to 100 000 will cause 1000 IMPs to be burned forever.

The process will go on until 9 million total supply is reached

More importantly, our smart contract is saving another 6 in a treasury box which is shared between IMP holders once every 50 transactions.

We believe in digitalization and a fast-growing community, so we decided to share this project with you all.

One of our slogans sounds like :

Strong Community — Strong Project!

We want to create more and more choices for our community!

An option for every person and every budget.

If you’re looking for a cost-effective, easy way to build custom campaigns and collaborate with influencers, we’ve got your back!

On our website, you can choose from a wide variety of niche influencers. Once you choose the right influencer you can contact him and if you want he/she to do the advertising or to promote anything for you will find the price for the service.

We would like to protect our influencers and customers (All Users on the platform). We are delighted to let customers lock the value of the influencer’s service in our smart contract.
How to Manage Influencer Campaign using Partipost
Tags: Advertising, Brands, Platform, Influencer Marketing, Campaign

Partipost is a Crowd-Marketing Platform that allows Brands to connect with people in order to create word-of-mouth advertising through Social Media. This platform was created to simplify Brand process on commencing Influencer campaigns in one platform with easy access. So what kind of advantages do Brands get in this platform?

Create Your Brief

Brands are able to create their own campaign brief, all include Select Social Media Channel, Set Influencer’s Requirement, Set Content Requirement, Set Hashtag Requirements, Set Caption Requirements, and any other detail related to the campaign.

Customize Your Budget

Brands are able to customize their own budget hence there are no any requirements or limitations in the Partipost Platform. In addition, these Influencers can be paid based on their engagement in each post related to Brand’s contents. These engagements consist likes, comments, clicks or mentions (this engagement depends on Brand’s requirements).

Choose Your Targeted Influencers

Brands are able to choose & invite The Influencers who registered in their campaign

Check Photo & Video Submissions

Brands are able to examine each photo and video submissions from Influencers who joined the campaign, all the submissions must be approved by Brand before it can be posted on Social Media.

Learn how to use our Platform and manage all the Influencers for your campaign, talk to your audience, and let them spread the information about your product through their circle!

Please feel free to contact us here or get in touch with our Marketing Specialist, email to toniekurniawan@partipost.com.
Must-Have Instagram Creator Tools for Influencers
Tags: Instagram, Instagram Marketing, Creator Toolkit, Influencer Marketing, Influencer Marketing Tips

Best Content Creation Tools for Instagram-

There are tons of creator tools for Instagram available on the internet. Few of these tools also come as applications to make them more user-friendly and downloadable on mobile phones. Some of these apps are available for free and few require a minimal membership charge to use.

To help make Instagram account management easier for you, we at Hobo.Video have shortlisted some content creation and optimization tools that can help you save time and make more meaningful content. These tools can also help you increase your effectiveness and land you collaboration with brands of your dream.

· Top photo editing and design tools

One of the important aspects of being an influencer is creating visually appealing posts for your Instagram page. This can be achieved by using photo editing applications that would help you refine any photo that you take, or with some graphic design tools that will help you create stunning visuals to improve your brand image. Few of the top design and photo editing tools include-

Photo by Szabo Viktor on Unsplash

1. Canva-

Canva is the easiest application that anyone could access. You don’t need to have any knowledge about editing and graphic designing to be able to use this tool. Canva provides many templates, images, backgrounds and effects to create a perfect design for your content. Whether it is for Instagram stories or posts, you can create amazing banners by superimposing images, texts and graphics on a template background to attract your audience’s attention.

Canva is a free tool for image design with premium $1 pay-per-use graphics. You can avail animation and transparent background services with a monthly $12 Canva Pro subscription.

2. Adobe Photoshop and Photoshop Express

Adobe Photoshop is a powerful image editing tool that comes with a variety of features to enhance pictures or develop exciting visuals. Adobe has now launched Photoshop Express for mobile phones. Photoshop Express is a user-friendly mobile application that does not have all features as the desktop version of photoshop but contains handy tools like blemish remover, and a lot of preset filter options to enhance your photos.

3. VSCO

VSCO is essentially part social media platform and part photo editing application. It has an in-depth suite of high-quality photo filters that can take your mobile photo editing skills to a new level. The premium plan contains thousands of customized, high-quality filters for only $19.99 per annum subscription fee.
Cirqql vs Patreon: What to choose?
By: The Passion Economy Review
Tags: Creators, Patreon, Passion Economy, Influencer Marketing, Cirqql

Services such as Patreon and Ko-fi allow creators to use their content to make money. It is now possible for writers, musicians, cosplayers, streamers, and all kinds of creators to use these services to earn money directly from fans instead of depending on an easily demonetized share of the revenue from YouTube or Google advertising.

Most individuals have learned of the subscription model of Patreon for developers. Patrons subscribe, promising to receive exclusive material on a monthly basis. A lot of developers love Patreon, but for everyone, it’s not right. Some have looked for a Patreon alternative due to the rising fees and willingness to publish a vast amount of content across several levels.

What about cirqql, then? And how is it different?

Selling your product vs Building a community

Over the years Patreon developed different features allowing creators to monetize their work. However, the churn rate is high and the transformation rate low. The main reason is the platform is disconnected from the community. Cirqql has adopted a completely different approach as the features are built to improve communities’ interactions with a chat, stories, and more!

Small Commitment

Most users prefer Cirqql because they don’t want to be pressured every month to churn out loads of materials. We want creators here at Cirqql to be able to publish what they want when they want. No devotion. There’s no strain.

Instant Payments

Since Cirqql does not take a share of the transaction, their fans automatically pay the makers. Until withdrawing funds, other sites such as Patreon require creators to wait until the end of the month or build up a minimum balance. There are no taxes, no waiting, and no threat to your cash with direct payments.
What do you need to become an influencer?
Tags: Easy Tips, Influence, Influencers, Influencer Marketing, Social Media

Influencer marketing is quickly becoming one of the hottest and most effective strategies in existence.

In fact, 59 percent of marketers use influencer engagement campaigns for product launches and content creation.

This technique gets results because businesses make money for every rupee invested in influencer marketing. But what about when YOU’RE the influencer? You’re the one calling the shots. We all the the Kardashian/Jenner family. They are one of the most famous influencers all over.

TO KNOW MORE ABOUT INFLUENCERS AND INFLUENCER MARKETING CLICK HERE- WHAT IS AN INFLUENCER AND INFLUENCER MARKETING?

Becoming an influencer in the industry can have immense benefits.You can use your experience and credibility to sway the opinion of others, build trust, develop your brand, and so on.

But how exactly does one become an influencer?

As marketers, we create content in order to persuade and engage with customers. But now a days, the customers are very particular. They can lose and gain interest into buying a product really fast.

Here , the content matters a lot. If it is a good content people are going to for sure at least give it a look, if not, they might swipe it down without even blinking.

We all buy only those products that actually is recommended to us by a trusted source. For example, if Kylie Jenner is promoting a brand,(if that is affordable to me) I would go and buy them. But why? Because that’s what happens in influencer marketing. Celebs or say influencers like her influence their followers into purchasing product. Influencers influence their customers into buying the product they are promoting. Brands rely on this marketing strategy more than other strategies as this is proven to be more successful.

It’s a global trend and its not going anywhere anytime soon!

In this new social media era, bloggers, youtubers and others with loyal followers on social media are the new influencers.

To become an influencer you need to follow a few steps regularly which are-

Step 1 — Focus on a niche

Step 2 — Share your knowledge

Step 3 — Have an opinion

Step 4 — Network, network, network

Step 5 — Engage your audience

FOR MORE ARTICLES AND INFORMATION VISIT OUR PAGE- www.infabrands.com
How to create engaging content on Instagram?
Tags: Instagram, Instagram Marketing, Instagram Content, Influencer Marketing, Influencer Marketing Tips

Have you ever joined many engagement rounds and groups, bought shouts from influencers but nothing really worked to boost your growth? If your answer is YES read this article carefully and we will give you advice. Imagine you are going on a blind date. Your friends have talked a lot about someone, how smart and good looking that person is, and how you would like him/her. But when you saw that person in real life, the date didn’t go as well as you had expected. And now what you have is frustration.

A similar principle is on Instagram.

Let’s say you have spent a lot of money on Instagram engagement groups, influencers, and invested a lot of your time on your page. Finally after this much effort, one of your posts appeared on the explore page! You got a fairly high engagement rate, but that’s all. Your followers number is pretty much the same. The engagement rate stays the same as before with your other posts. In conclusion, nothing radically changed even after hitting the explore page. (How does Instagram engagement work?)

Then what’s the problem?

Content is king, you should put the most of your efforts into it. Best way is to follow the AVR formula:

A — Attention, you have to attract people’s attention, you can do that by posting photos and videos of their dream life.

V — Value, to make people follow you have to be valuable by giving interesting topics, advice, memorable quotes, interesting stories, it’s up to your imagination.

R — Relatability, people will only listen to you and show interest in your stuff if they can relate to you, tell stories to build relatability. If you are a traveler tell stories about how you became one, how you achieved what you do now, people love stories especially if they find themselves in it.

By following this AVR formula you will make your content stand out and attract masses of people, of course, don’t forget to make everything qualitative and smooth, leave the engagement part for Aiboost and you will achieve great results.

To get the ideas of what people like you can always go through your niche pages, find what people like the most, make it even better, improve colors, captions, you don’t have to create something unique every time, you can improve what is already done.

No less important point is always put relevant hashtags under your posts, don’t use useful hashtags like (follow4follow, like4like and etc) these hashtags will never bring you a valuable audience, all followers who will come from these hashtags will unfollow you faster than you can imagine.

Always focus on relevant hashtags, tag the things which are seen in your post, Instagram tracks your visual if IG bots don’t see palms in your post but you tagged it, it will not be relevant.

Don’t use too many hashtags, the optimal amount is 15–25 hashtags per post.

Don’t use only the most popular hashtags. A lot of people use them and to stand out from such a big audience and competition will be very difficult. So the best solution is to spread between different size tags:
Influencer Marketing is Rapidly Paving its way in B2B Industry
Tags: B2b Marketing, Thought Leadership, Marketing Strategies, Influencer Marketing, Word Of Mouth Marketing

Influencer marketing is one of the latest B2B marketing trends of 2020 and is expected to remain the most popular one in the upcoming decade. However, less than 15 percent of brands in the B2B community are using influencer marketing in their marketing strategy. That is because people are used to see influencer marketing been used only by the B2C community that’s why they still can’t imagine that it is equally important for B2B businesses as well. This is because of the normal human tendency of taking a second opinion prior to making any purchase decisions based either from their peers or industry experts.

For influencing a B2B customer having expertise at almost everything surrounding their business will require using innovative methods for seamlessly tapping into key business-to-business conversations.

Here are a few quick tips for B2B influencer marketing:

Word of Mouth:

This is in itself a type of influencer marketing, as people make decisions mostly on their peers’ recommendations. Hence, you can always encourage your happy and loyal customers to talk about their product experiences over social media.

Consider what More Relevant to your Customers is:

In B2B influencer marketing campaign your influencers should be known and established experts, also the person has to be someone who is already been followed by B2B customers. Unlike B2C influencer marketing, you need to target what is relevant more than maximum reach as B2B marketing is a lot more sensitive segment especially in terms of brand loyalty.

B2B Influencer Marketing Campaign Requires Expanding Your Reach Beyond Traditional Social Media:

B2B influencer marketing has more significance than B2c influencer marketing as B2B decision-makers prefer visiting several places to learn more about their industry. Also, B2B influencer marketing that is beyond a single social media platform, like industry-focused podcasts, YouTube Channels, Slack communities, conferences, etc has more room for increasing sales revenue.

Slowly Try Introducing your Brand to Industry Thought Leaders:

Getting endorsement from a thought leader is most difficult, time consuming yet important part of influencer marketing. This is because they are already they are already tied-up with other products or brands they endorse or talk-about. Moreover, brands they are professionally associated with probably would be an established one and thus they might take time in associating with your brand that is possibly very new in market compared to others.

How to get their attention?

You can start featuring them in your blog posts in order to promote their thoughts for gradually sparking your relationship with your industry’s thought leader.
How to grow your Instagram account organically?
Tags: Instagram, Instagram Account, Instagram Marketing, Influencer Marketing, Influencer Marketing Tips

Organic growth is truly the best way to build your page, people like it because it’s free but not everyone knows how much effort it takes. In fact, a lot of influencers usually give up before they even taste how organic growth feels like. It takes a lot of persistency and consistency to grow a page organically, but after all the hard work, you will definitely enjoy the results.

Theoretically, organic growth is the attraction of your potential audiences and followers and drawing traffic to your page by using features Instagram has provided us. It could be Instagram Stories, Hashtags, Sharing options, Locations, and others. It comes to how you can exploit all these features to grow your page organically like people view your story, see your post through your hashtags, share your content with their friends, and find your page through the explore page.

But to be honest in today’s Instagram with such a big amount of content and strict algorithms it will take super long for you to grow your account and not everyone is patient enough and has so much time to wait so long.

As we mentioned before organic growth is all about maximizing Instagram features, but all these features have many restrictions, you can get a comments ban or likes ban since there is a certain limit of how much you can do with these features.

So if you want faster and more effective results you will have to rely not only on Instagram features but also on the right external features. The right features mean the tools that do not go against Instagram guidelines as they behave as every organic user would.

Aiboost.io created a fully automated AI-based platform that works under Instagram algorithms that means that all the actions are evaluated and measured and there is no chance that policies will be violated. Aiboost.io artificial intelligence mechanism works like a real user, so you no longer need to engage with others and spend your valuable time on boring mechanic work, just leave all the hard work for us and watch the growth.
MAYBELLINE: Meningkatkan Brand Awareness dan Membangun Kredibilitas Brand dengan Influencer…
By: Lemon Influencer Platform
Tags: Lemon Influencer, Influencer Marketing, Social Media, Social Media Marketing, Influencer Campaigns

An Indonesian platform that connects your brand with the right influencers.
How to win at Christmas Campaigns this year
By: Shannon Walker
Tags: Communication, Christmas Campaign, Covid Christmas, Influencer Marketing

Three strategies to navigate Christmas campaigns in a challenging climate.

‘Tis the season of holiday campaigns. As Christmas looks a little different this year, to win Christmas marketers and brands need to adapt their strategy to align with the current climate and the needs of their audiences. Nostalgia, resilience and joy are key themes this year, so up the “feel good” stakes to connect to consumers through purposeful and meaningful messaging. Here are three key strategies your brand can employ.

Feel Good Messaging

Place less emphasis on e-commerce messages to strategies around uplifting memories, escapism joy and resilience.

Consumers are resonating strongly with messages around the typical holiday aesthetic such as decorations, Santa hats, Christmas dinner etc. Therefore increase feel-good messaging such as nostalgia and emotion to engage audiences.

User-Generated Content

People connect with other people — so include user-generated content to enable your audience to bond vicariously with others through relatable and authentic content. This will also build a strong sense of community around your brand at a time people are craving connections.

Leverage Influencer Marketing

This year, Influencers are being increasingly sought to spread holiday cheer. Through their creative storytelling abilities, content creators can humanise your brand messages as well as inspire, provide entertainment, joy and escapism to your audience this holiday season.

Influencers help to cut through the noise and deliver timely and targeted messages — so a perfect medium for creatively getting across key messages and launches subtly at a time people don’t want to feel “sold to”.

To get the best out of your holiday messages, focus on placing the consumer at the heart of your strategy. Drill down into what will make people feel good at this time of year, by adopting this purposeful approach in your messaging, this will ultimately help your community transfer a positive sentiment about your brand and aid in a successful Christmas Campaigns.

Get in touch to learn how we can help you with strategic Digital PR and cultural communications support: connect@socialdisruption.co.uk

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100 Words On….. Influencer Marketing
By: Digitally Vicarious
Tags: Sales, Influencers, Influencer Marketing, Social Media, Social Media Marketing

Photo by Maxim Ilyahov on Unsplash

You cannot be an influencer if nobody cares. Before taking offence, think about your messaging. Is the content useful, enlightening, and entertaining or narcissistic, saturated, and unoriginal? Influencers are a powerful ally in the war for attention and dollars. While perceived to have an easy life, they struggle to remain relevant in a fickle and global marketplace. Their followers can create or destroy a brand and influencers assume the role of Damocles between those who sell and those who buy. When one builds an empire based on Social Media posts and mouse clicks, responsibility and relevance must be taken seriously.
Wie Künstleragenturen ihre Künstler in rechtliche Schwierigkeiten bringen
By: Aron Niemeier
Tags: Künstler, Streaming, Management, Influencer Marketing

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What the Heck Is a Micro-Influencer Anyway?
By: Nabil Alouani
Tags: Instagram, Business, Influencer Marketing, Social Media, Marketing

What the Heck Is a Micro-Influencer Anyway?

Photo by Andrea Piacquadio from Pexels

A flash of light blinded your sight for a second. When the fog cleared, you were alone in a fancy office. The Starbucks logo was staring back at you. Under the logo, a small text said Instagram Advertising Unit.

The place? New York. The time? When lockdowns and restrictions stopped. Your goal? Resurrect $ales after a heavy pandemical blow.

Let’s imagine further.

You heard three discontinuous knocks on the door. A young man entered, smiled, and stood in front of you.

“So, boss, are we doing that micro-influencer thing you told me about yesterday?” said the youngster. “You promised you’d explain how and why we should root for them in our next campaign.”

What the heck is a micro-influencer, and who is this guy anyway? your inner voice asked before your actual voice replied:

“Sure thing, Paul. Let me grab my iced Americano downstairs first. It’ll take five minutes — be right back!”

As you headed to the elevator, you knew you had only five minutes to figure this out. So you did what you do best in emergencies.

Okay, Google, what’s a micro-influencer, and what should I know about them?
Posting Guidelines @InfluencerCreation
By: Shawn Keo
Tags: Content Creators, Influence, Influencers, Influencer Marketing

Qualified influencers will be given access to the account for 7 days period.

Do’s and Don’ts

You’ll be given the opportunity to speak to the community directly on Influencer Creation official page. While you will be able to do so freely, Influencer Creation ENCOURAGE you to use this moment to really connect and share the story that means the most to you.

The following steps once you are selected-

Post an announcement on your IG prior, to let your followers know you will be taking over IC page for that week. Your first post should be an introduction. Short bio who you are and what you do. Start uploading and scheduling your post (you’ll be given access). You can post as many times as you like within the week time frame-(we suggest once a day — but mainly up to you).

*If you like to post video content to the feed, IGTV, or Reels, you can send it to our admin for help.

What is allowed in your content:

· introduction / work (for example, if you are a photographer sharing your images, or health influencer, life coach sharing healthy lifestyle tips, etc.)

·your latest project — what you are currently working, any new collaboration, plans, etc. Be original. Tell us, why you are doing what you’re doing?

·self-promotion, subtle product/brand recommendation are allowed — but keep in mind, we want this organic activity to give our audience a chance to really connect and get inspired without feeling advertised.

Some (obvious) content not allowed:

·racism, complaints or any form of hate

·sensitive content that may be offensive to others

·political views and debates

·sponsored content / paid partnerships with other companies that isn’t through IC agency

*Failure to do so will result in content removal and disqualification.

There will a moderator checking in, in case you need any help or suggestions.

Also needless to say, please write genuine captions and comments. Don’t just upload a photo with some hashtags. We are featuring real people with influence, you are the narrative in your own life story and that comes with the responsibility to inspire our followers.

With that said, welcome to INFLUENCER CREATION

Go crazy on creativity, remember to have fun, & cheers to new friends!
Nano Influencers, Instagram Entrepreneurs, and Residential Spaces for Photoshoots
By: Kate Talbot
Tags: Influencers, Marketing Strategies, Influencer Marketing, Marketing, Social Media Marketing

Nano Influencers

Influencer marketing isn’t without faults. Many brands have been frustrated by the lack of sales from campaigns where they’ve hired mega influencers who haven’t delivered. In fact, influencer Luka Sabbat was recently sued for not delivering on his contract to promote Snapchat Spectacles. With brands being disheartened from these kinds of results, they are turning towards other influencer avenues including working with nano influencers.

Nano influencers are the everyday consumer and have 1,000 to 5,000 followers. Since they are telling their small community about the products they love, they are trusted by their friends while creating valuable content for brands.

Kate Edwards, the COO of a social marketing technology startup called Heartbeat that works with over 200,000 nano influencers and 250 brands including Girlboss and H&M, explained to me over the phone why there is such a rise in nano influencers. “Brands have always known that word-of-mouth marketing works well, but it hasn’t been until now that we’ve had the technology to activate this channel in a scalable, cost-effective way,” explains Edwards. “That’s why brands are moving away from influencers and celebrities, and more toward recognizing the voices of everyday consumers.”

The data is trending in this direction as well. Nano influencers have 6x the engagement of influencers because their followers are real and not inflated by fake followers and bots. This strategy also plays into the proximity principle that those closest are more influential in purchasing decisions.
Your perspective on life tricks you
By: Martyna Brzana
Tags: Personal Development, Human Behavior, Mental Health, Perspective, Ocd

Limitations of your brain

As long as you are yourself, your brain can come up with (at most) several explanations of one event. The character of them could be positive, negative, or neutral. It varies regarding your experiences, feelings towards an event, mood, weather, and many more.

What interest me the most is:

There is always a reason to do things.

And the reason is as the person behind it.

Consider it for a second. There are as many reasons as people on the entire planet! If you can think of at least three good reasons, it gives us almost 23 billion different options (22 782 811 068 to be exact, assuming they’re unrepeatable).

Yet, somehow we’re convinced that our version is the correct one.

Think deep about it. Even a single action of yours has a few explanations.

So why is it that your partner had to be rude not answering your phone?

Is there another reason for your kid to watch TV other than lazy?

Why your co-worker despises you after you showed up wearing those old clothes?

Can you explain the hate of your mother-in-law towards you after that one argument?

Or is it something else?

“The Confrontation” excercise

Whenever you see yourself cornered by a one-sided thought, try The Confrontation. It’s an exercise where you are confronting your view on things. Your job is to find as many opposite (good) reasons to do something as possible. You can think of it as a fight with yourself (I know you’re well trained at it, but be gentle). Let’s jump straight in.

Eg. You’ve missed a deadline, and your boss walks out of the cafeteria the minute you entered it.

Your thoughts:

she can’t stand me after I screwed up,

she is mad at me,

it’s my fault she has a lot of stress today,

she shouldn’t take this out on me.

Your Confrontation thoughts:

she must be in a hurry,

she started a break a while ago, so it’s over by now,

she might have a meeting in a minute,

she doesn’t need my report until the end of the week, so the delay doesn’t affect her. Etc.

You get it, right? If you have some troubles — do a brainstorm!

One thing you’ll notice immediately is the change inside you. The struggle will ease. The giant stone between your eyebrows will fall. You may even find a bit more understanding or kindness. What is certain — the person feeling better afterward is you.
Humans : My Perspective. This is just a mere perspective on…
Tags: Humans, Perspective, First Post, Mypersonalexperience

This is just a mere perspective on human beings.

I feel that if God ever existed he would probably agree that humans are bound to the seven deadly sins(they are: Sloth, Gluttony, Wrath, Pride, Lust, Greed and Envy)and that all the fairy tales of ways to be a good person might just be another small dream. I perceive humans as perfectly balanced body and soul of yin and yang with animal like instincts after all we do belong to the mammal order of the living world.

Humans are driven by fear, selfishness and materials existing in this capitalist world. Be it love, relationships or anything else. We need need a meaning and reason to form something with each other, it is like a social pact. Many of us may not be ready for that chat. Believing that being kind makes you selfless is also a concept that I don’t seem to understand, trying to be kind makes us think we are doing something good and lovely and pure. In the end it is just a moral virtue that is associated to being a good person.