What is Google Analytics, and why is it important to my business?
By: Bill Su
Tags: Google Analytics, Analytics, Video Series, Small Business, Digital Marketing

Humanlytics “Google Analytics Fundamentals” Video Series Episode 1:

Hello everyone, welcome to the first episode of the Humanlytics “Google Analytics Fundamental” video series.

In each episode of this series, we are going to use a little bit over 10 minutes to cover one specific area of Google Analytics.

In the first episode of our series (which is going to be slightly longer than usual due to the introductions), we are going to offer a brief introduction to Google Analytics and explain several basic concepts about the tool, including:

What is Google Analytics and why is it mission-critical for your business?

How does Google Analytics work?

What are the distinctions between metrics and dimensions on Google Analytics?

What kind of data are available on Google Analytics, and what you can do with them?

We are recording our video series live every other Sunday at 9pm EST @ twitch.tv/datawithbill. The next stream will happen on May 28th, join us if you can make it!

Please give us any feedbacks in the comment session, your comments will help us greatly in improving those short-videos and making them truly valuable to you.

If you have any questions about anything covered in this video, feel free to email me at bill@humanlytics.co. I am more than happy to setup a call with you to answer any questions, no strings attached!

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Notes to supplement this episode:

What is Google Analytics and why is it mission-critical?

Google Analytics is a free web analytics tool offered by Google to help you analyze your website traffic.

Even though “web analytics” sounds like a very small area of your digital presence, the implications of Google Analytics are in fact huge.

This is because for most companies, your website serves as a hub for all of your digital traffic. If you are running any marketing activities such as search ads or social media ads, your users are most likely going to visit your website somewhere along their user journey.

Given that your website is the central hub of your digital presence, your website is the best way to give you a holistic view of the effectiveness of all the campaigns you are running to promote your product/services online. Google Analytics is a free tool that can help you track your digital marketing effectiveness.

That’s why over 50 million websites around the world uses Google Analytics. If you are not using it, you should set it up right now.

You can find the official guide of setting up Google Analytics here:

How does Google Analytics Work?

Simply put, Google Analytics puts several lines of tracking code into the code of your website. The code records various activities of your users when they visit your website, along with the attributes (such as age, gender, interests) of those users. It then sends all that information to the GA (Google Analytics) server once the user exits your website.

Next, Google Analytics aggregates the data collected from your website in multiple ways, primarily by four levels: