The Weekly Authority #52
By: Digital Authority Co
Tags: Content, Digital Marketing, Marketing, Content Marketing

How to Scale Content Marketing: 5 Tips for Creating Better Content While Conserving Your Resources

Content marketing can generate three times as many leads as outbound marketing at only 1/3 of the price (according to the Content Marketing Institute).

Creating great content day in and day out, however, can be a challenge. This is especially true for those who aren’t scaling their content marketing efforts.

To overcome this challenge and help you see a better ROI for your content marketing, this week, I’m sharing a handful of proven tips for effectively scaling content marketing.

5 Proven Tips for Scaling Content Marketing

1. Use a content calendar — A good content calendar can be a powerful roadmap to success when it comes to content marketing. Spanning several weeks to months, a content calendar can help you maintain a consistent brand voice, a regular publishing schedule and an effective plan for developing an array of content (from blogs and eBooks to social media content, videos and other visual content, Podcasts and much more).

2. Plan to atomize or repurpose your content — With content atomization, bigger pieces of content (like an eBook, for instance) are broken down into smaller pieces that are serialized (like a series of blog posts, for example). Repurposing content is similar and basically involves finding new ways to use, refresh and/or reformat existing content (like creating a series of Podcasts or videos out of a blog series, for instance). When you plan to atomize or repurpose content, you can squeeze the most out of every piece of content you create.

That can make it easier for any audience to digest (because the content is in various forms, suiting any audience’s preference whether it be reading, listening to or watching content). And that, in turn, can expand the reach and impact of your content.

3. Use the right tools — The right tools (in pretty much any setting) can be key to scaling the effort it takes to get something done. And content marketing is no different. Just a couple of the tools I use at Digital Authority to scale content marketing (and do other various other stuff with) are CoSchedule and Curata.

4. Figure out what’s working and replicate it — On a regular basis, check out the analytics data to evaluate which pieces of content are getting more (and less) traffic, clicks and conversions. When you know what’s working, you can give your audience more of what they like and what they’re looking for (both in terms of subjects/topics and format/types of content).

5. Get others to write for you — Another great way to scale content marketing while building authority, clout and attention for your brand online is to get other people to develop content for you. This can be guests (like guest bloggers, for instance) or even your own audience (i.e., user-generated content). If others are creating some of your content, it takes some of the burden off you — and it can make them (and their audience) more invested and interested in your content.

Have you tried these or any other tactics for scaling content marketing?

Tell me about your content marketing experiences, challenges and successes on Facebook and LinkedIn. And don’t hesitate to get a hold of me on social media to ask any digital marketing question or just to say ‘hi.’ I look forward to hearing from you!