The top questions asked by new Happs broadcasters
By: Matt Ruby
Tags: Video, Streaming, Social Media, Broadcasting, Technology

The top questions asked by new Happs broadcasters

Peter Bittner.

Why should broadcasters go live on Happs?

The top things broadcasters love about Happs is the ability to multistream to all their social channels, to multistream to their guests’ channels, it’s free, and it gives them a way to make money from viewers. Also, the powerful broadcasting tools that let you add graphics and our community that loves to collaborate.

Where can you use Happs to broadcast to directly?

Obviously, you can broadcast on the Happs platform. Then, at the same time, you can broadcast to Facebook, Twitter, YouTube, and others, including up to 10 different locations on Facebook alone. So you can broadcast to any personal accounts, professional pages, or groups where you’re an admin. That way, you can really magnify your audience.

You can broadcast to the Happs branded accounts too. Happs has tens of thousands of Twitter followers and our YouTube and Facebook pages are growing fast too. We also have a partnership with Reddit and a lot of our content does really well there, especially experiential broadcasts that engage with the audience. We’ve seen millions of views through that partnership already.

You can broadcast to Happs, Facebook, Twitter, YouTube, and others at the same time.

So the broadcast goes live on Happs and other platforms at the exact same time?

Yeah, it’s simultaneous. We have a back end system that allows you to go live to the Happs app and, at the same time, any accounts you enable. You can actually toggle on or off specific destinations before you broadcast. So if you want to reach a certain audience on specific platforms or accounts, you can really customize that.

How can broadcasters use their live videos on Happs to create more content?

You could go live on Happs first and then stream it later across other platforms to supplement what you’re already publishing there. Every live broadcast you do lives on your Happs profile and you own the rights to it — you can easily download it with the click of a button, or even remove it if you want. In terms of using Happs broadcasts as part of your workflow, you could do a Q&A that follows your regular taped shows (or podcasts or whatever). You could do an interview that’s live and then, later, download it, cut it, and put it into your podcast or show as another asset. But going live allows you to take advantage of the Broadcast Studio, get more viewers, and engage with your audience directly. That’s what live is all about.

Do a lot of podcasters use Happs?

Yeah, creating a weekly show on Happs is a great way to promote a podcast. We also have a lot of podcasters joining Happs for segments that follow shows, maybe 48 hours after the podcast comes out. Podcasters often go live on Happs to cover additional bonus content where they update whatever was in the podcast since those are typically recorded in advance. Or they do Q&A with their audience; they can even record those and add excerpts into the next episode of the podcast. Also, if you’re not comfortable on camera, you can put on screen whatever visuals you want (just your logo or some other graphics) while still broadcasting audio. Sometimes, people are wary of the work required to launch a podcast and they use Happs to start building their audience.

How do sponsorships work?

Sponsorships are monthly recurring donations that viewers give as a direct reward for the content broadcasters create on the platform. People can discover your broadcast, click on your profile, and then support you monetarily. Every once in a while, your broadcast will feature a call to action via a chyron that says something like “Follow Susan on Happs, sponsor her work directly.”

And what about awards?

Viewers can also earn coins by using the Happs app and then award them to broadcasters, who can cash them in for actual dollars. (Read more about awards here.) Awards, as opposed to a monthly sponsorship option, are a one time, direct, live way to interact and essentially give a fun high-five to your broadcaster that are worth real dollars too.

How does Happs make money?

We don’t make any money until you do. We take 30% of monthly sponsorship revenue generated through Happs, and you keep the remaining 70%. So our interests are aligned perfectly. We’re here to promote your work and your brand as much as possible. Because when you succeed, we succeed.

What do you think is the biggest reason to go with Happs over competitors?

Happs is a lot easier to use. You’re able to customize the branded look-and-feel of the broadcast. You can quickly pop in any pre-recorded videos or photos. We have a specific full screen takeover option, where you can add in the logo for your show or your brand and put that on screen easily throughout the broadcast, however frequently you’d like.

And we have an advantage as a platform in and of itself, since people are coming to Happs and joining to watch videos here natively. Other streaming services don’t offer any additional audience or ways to get paid from it.