Content Creators: Why Its Deadly to Build Your Business Just on Social Media
By: Drey Cole
Tags: Content Marketing, Marketing Strategies, Money Management, Content Creation, Advertising

Content Creators: Why Its Deadly to Build Your Business Just on Social Media

So if you are a social media content creator or an influencer or an entrepreneur whose building your business solely on social media. I’m going to show why that is extremely dangerous and what you should be focusing more on.

There are two things am going to be discussing on this article first of all

You might have seen a couple months ago,15th of September to be exact the former President of The United States,Donald Trump took a standing on banning the use famous social media platform “TikTok” from the US.

Personally am not an active user of the platform but I do know a ton of my friends, family members and a lot of entertainers and creators on the platform that were pissed off. So am not going to throw light on the politics on why trump decided to go on in making that decision.This is number one

The Second thing is about a week ago after that you might have heard that some of the biggest tech companies were in court in front of congress, they were getting grilled over just having too much power,companies like Apple,Amazon,Google,Facebook etc. They censor everything that we see,that we don’t see,that we hear,that we don’t hear. If they don’t like a certain opinion that’s out there they could just hit delete and remove it, if they don’t like your profile at any point let’s just say your business is solely on that platform and they don’t like a post that you made and you’ve been building your business on there for years,they can at any point hit that delete button on your account if they don’t like something that you say one day.

What am trying to say here is these Big Tech companies have all the power to wipe you out at any given point in time if they don’t like what you say or post

This is exactly why you shouldn’t be building your business solely on Social media platforms, We are in the 21st Century where almost everything is linked to the Internet,including social media. I’ll admit it is a great tool to help grow your business,drive traffic to your business,and find potential customers but if your business is 100% on social media where if they took away any one of these platform and you can no longer make a living then you are doing it wrong.

I wanna show you exactly what to do instead just in case any of these social media platforms get taken down so you’ll be able to future-proof your business for whatever goes wrong.

Sales Funnel

I’m going to put you through this my simple sales funnel and how I use this to future-proof my online business in case anything goes wrong.

What are you looking at here?.Well you are looking at the social media platforms that I use for my business,yes I have a YouTube Channel using YouTube as a platform for growing my business,I have so YouTube ads that are currently running,driving people to a product that I sell and I also have a Facebook group of other entrepreneurs who are looking for how to grow and scale their online service business.

So let’s just say my YouTube channel,for whatever reason YouTube didn’t like a video I posted and they decided to terminate my YouTube channel or they didn’t like one of my ads and they decided to disable my ad account or another scenario my Facebook group let’s just say Facebook didn’t like a post on my group and decided to permanently disable my Facebook account.

Would I still have a Business?. In my case the answer is YES,It would definitely suck being wiped out from these platforms but I’ll still have a business,am gonna tell you why in a second. So that’s the first thing is you wanna ask yourself if whatever channels you are using be it TikTok,Snapchat,Instagram,Facebook,Twitter,YouTube, If any of those get wiped out would you still have a business,would you still be making money and if not then you really need to pay attention to this article and follow through everything am covering because this is gonna protect you and your business so that if anything happens to these platforms you will still be able to make money

The Underrated Solution

Email Marketing

So what you want to do is,at least what I do is I drive all of these channels to an asset that i own,something that is protected and can’t be wiped out by social media,something that can’t be wiped out because i have an opinion on something it is an asset that i own and that is as you probably guessed my Email List. So people on my YouTube Channel are being driven to my email list,people on my YouTube Ads are being driven to my email list same as that of people on my Facebook group. This is an asset that i own meaning it can’t be wiped out by any of these social media platforms just because of something i did or said. Now this Email List what you wanna think of it is or as it kinda like your own world,like your own talk show radio,i wanna show you right here a screenshot of my current mailing list

Email List

Mailing Campaigns

I have 3,331 contacts on this list and these are pretty much customers and what i want to do is show you, everyday i am in there here sending them an email whenever i launch a new product,so what am i doing here am bringing these potential customers to my email list and then am warming them to my brand, building that bond with them getting them to know, like and trust me and also offering my products and services to people on my list.

So getting back to the funnel, if any of these platforms get wiped out i will still have this list of 3,331 customers and I Can just go out to other platforms to get people on my list could be snapchat, Instagram, or swap email lists. There are so many ways to grow your list but the main you think about here, this is an asset that you own this email list no one can take that away from you based of of something you said that they don’t like, though there are mailing sending platforms that can shut you down for spam, shammy mail letters and so on but if you are a legit business, content creator, influencer, or an entrepreneur and you are consistently building that relationship with your list this is an asset that you own and can’t be shut down by social media administrative powers.

Through this asset I Can sell different products and services at stipulated time stamps, say you could sell product/service 1 during one week, product 2 during next month or a certain day even so on and so forth. I Can survey my audience and customers and see what else they need, where their problems and pinpoints that they have that i can help them solve. This email list in particular generates for this business a little over $30,000 per month so around $8 to $10 per subscriber on this list, so this asset that i own i could continue to grow it over time it doesn’t matter what i say to my email list unless am spamming them and send them shammy mail, am not going to get shut down i don’t have to worry about that i can have my own opinion, my own insights, tips and tricks and strategies, and so on i can send that to my list and don’t have to afraid of getting wiped out because of this asset that i own

Building Your Email List Fast

The primary thing you ought to do when you start a business – and much more on the off chance that you need and need to begin quick – is to construct your email list. It doesn't make a difference on the off chance that you have an item or administration to bring to the table yet, you need to begin with building your rundown.

Here is the reason:

1. A marvelous help or item with nobody to catch wind of it isn't productive.

2.Building your standing should start things out. Much more when you start without any preparation on the grounds that nobody thinks about you, yet!

3. Heating up your crowd and giving heaps of FREE worth is basic before you even request anything consequently.

Fortunately email promoting isn't that difficult to begin with. The second uplifting news is that it doesn't require some investment to begin and get results.

What are the initial steps to take to fabricate your email list without any preparation? Allow me to direct you.

Why Email Marketing

Let’s get started with facts:

– In 2019, global email users amounted to 3.9 billion users (Statista, 2020).

– In 2019 alone, 293.6 billion emails were sent and received each day (Statista, 2020).

– For every $1 you spend on emails marketing, you can expect an average return of $42 (DMA, 2019).

– Sending three abandoned cart emails results in 69% more orders than a single email (Omnisend, 2018).

Tips on how to build an engaging Email List

Build Something You Own

Did you know that only 6% of your followers on social media actually see your content? To me, it’s a waste of your time, energy, and money. Don’t you think?



Moreover, you don’t own your followers. Facebook does! If tomorrow Facebook has to shut down, your followers will go with it, and you won’t have any more people to talk to and share about your brilliant offer.



Unless you’ve built a solid email list, and foster your relationship with your subscribers, if Facebook comes to close its doors tomorrow, you won’t have a business anymore

Build a Relationship With Your Subscribers

The advantage to fly into somebody's inbox is invaluable. At the point when somebody buys in to your pamphlet, they agree to email correspondence with you. They approve you to impart your assets and incentive to them.

When you are in, you can begin assembling your relationship with your crowd and begin having a great time doing it.

Trust me cultivating a relationship through email promoting is way simpler, more agreeable, and remunerating than some other ways:

1. You don't confront direct dismissal: obviously, they can withdraw, yet you won't need to confront them for that. It's route simpler to disengage your feelings from the result.

2. Taking cover behind your PC makes the talking simpler. On the off chance that you are bashful talking in broad daylight, yet at the same time have a message to share, email showcasing will be your best asset ever.

3. Occasionally, you will have individuals who will hit answer and let you know how you contacted them with your email. That is the point at which you realize that your sorcery occurs, and it's invaluable.

4. You won't feel cart or abnormal conversing with an outsider.

The Right Audience With The Right Offer

In the event that you follow the means I am going to impart to you, you will construct a rundown of raving fans who can hardly wait to get with you. They will be the correct crowd for your offer, items, and administrations. Also, at last, they will purchase from you.

At the point when you post on social, you truly don't have a clue who will see your post. With email promoting, you realize that your supporters need to get with you. They've pursued that!

Build Your Know, Like and Trust

Email marketing permits you to fabricate your know, like, and trust. All in all, it will empower you to develop your standing and impact.

Your subscribers won't be accepting a single thing from you immediately. They need to find out about you. You need to substantiate yourself prior to anything occurs on their side.

Nonetheless, from your first email, you will have the option to communicate with them, ask them inquiries, have them ask you inquiries, and so on This will construct a two-way discussion.

Backing and help them by offering to them FREE significant snippet of your answer for their problem

Create a Roadmap For your Audience

A balanced email marketing procedure is the ideal begin to make a guide that will in the long run lead your subscribers of procurement.

It very well may be too soon for you to consider the big picture, however your email marketing procedure has a colossal impact in your business pipe.

In the event that you are inexperienced with what a business channel is actually, don't stress! You needn't bother with one right this second.

So how would you assemble your email list?

Your Offer And Value

Take a note Down on your

1. Your skills: what are your skills and qualifications? Make a list to have a better vision of the things you are good at.

2. Your knowledge: what do you know about what? What did you learn that you can actually teach someone to do? Your knowledge comes from the school you attended, the classes you took, the program you participate in.

3. Your experience: everything you have experienced in your life makes who you are as a person, but also add loads of value to what you have to offer.

4. Last but not least, your passion: what are you passionate about? What is the thing you would do even on a rainy day, on weekends, and even when you don’t feel like doing anything?

Your Niche

Who are you making a difference for ?

That is not new information, but rather when you make content, you need to know to whom you are conversing with. The more exact you can be to more achievement you will experience.

Making a symbol (ideal customer/peruser) can be tedious, yet it can likewise be excessively fun.

There are no particular principles to follow when you bring forth your symbol. Whenever you have recorded who is your fantasy peruser/customer, you need to consider them each time you make a bit of substance. Each. TIME.

What are their torments and battles?

Leslie's agony is to not having the option to prepare and have an effect on individuals' life. She misses her employment as a coach. Leslie needs to continue bringing in cash and keep her adaptable hours. She wants to transform her energy into a business.

What is your audience’s need? What does she need? What are her cravings?

Have you seen the phrasing? A need is vital to enduring. It’s security. A need is something fun and cool. A craving comes from dreams. Your turn? What’s your audience’s pain

Your Solution

What issue do you address?

Since you think better about the thing is absent in your subscribers's life, what issue do you tackle?

More often than not, the difficult you address has to do with setting aside time or cash, bringing in cash, show something new, or bring more euphoria and satisfaction into others' lives.

How would you help them?

Contingent upon your abilities, information, and experience, what is the one thing you can impart to them that will assist them with conquering their concern?

Try not to underestimate what you definitely know since you don’t should be an expert of things to have an assessment and some kind of involvement.

The solitary thing you need is certainty and be a couple of strides in front of your crowd so you can help them move quicker by trying not to commit similar errors you made

Your First Giveaway or Freebie

A freebie is like an appetizer. It’s something luscious that you get before your main dish. It’s something to make you even more hungry and excited about what is coming up next.

You may have heard of content upgrade, bonus, or even freemium; those are the same.

In marketing, your freebie is FREE, or at least does not cost money! It’s a valuable piece of content you give away in exchange for a small action from the receiver. You don’t ask for money, you ask for a favor, such as:

– their email address

– one like on your page

– a follow on you on social media

– etc.



In your case, you will be asking for an email address in exchange.

The content



What if I tell you that you can get started today with resources you already have created?



Below are two things you could share right now:

– A template that you use: maybe you can make it generic

– Your secrets to do things the way you do, and the way you solve your audience problem



The format



Your freebie does not need to be beautiful; it needs to be resourceful.



The content is the most essential part. Here are the formats you could think of to share your superpowers:

– A free download such as workbook

– A discount code

– A template

– An exclusive piece of content such as a secret blog post

– A quiz

– A mini-class

– An email series

– A video series

– Access to your community such as a Facebook group in which you share your tips and tricks

And the list can go on and on.



Keep in mind that done is better than perfect. You don’t need to hire a designer, nor a copywriter. Start with something simple. You don’t need to write a 10-page guide to give value to others. Very often, less is more. Go with something that

The Best Tools For List Building

Once you get comfortable with email marketing (e.g., forms, sequences, broadcasts, and more), you will be able to put this part of your business on automation. Having the option of building your list passively through automated email campaigns

Automation means that you’ll have more time available to do something else, and work on developing products and services that will match your audience’s needs, wants and desires

There are just too many tools that a new business owner needs, and requiring to subscribe to dozens of tools on paid monthly plans, while needing to understand and manage all the accounts, can quickly become overwhelming, Because of all these reasons, that’s why I use GrooveFunnels

GrooveFunnels is a suite of online business tools designed for business owners, but without the complexity and the expensive price tag.

In fact, it’s quite the opposite, because GrooveFunnels is not only easy to use, it is also free.

When members sign up for a free GrooveFunnels account, they get immediate access to a website creator, funnel builder and shopping cart software, all of which allows them to have everything they need to start selling products and services online.

This is especially helpful for those with little to no technical knowledge, because the entire suite of tools are so simple to use that even computer illiterate folks can copy and paste, drag and drop and click and scroll their way to creating professional-looking websites with sales funnels capable of taking online orders.

Not only that, but the free GrooveFunnels account can also add unlimited products, create sales funnels, build branded websites with full navigation, use custom domain names, sell products in just one click, and offer upsells, downsells and order bumps to customers.

Astonishingly, GrooveFunnels also has a powerful affiliate program built in, which means that members can easily start their own affiliate programs and have their own affiliates promote their products for them.

Such a robust software suite is typically unheard of in the software development industry, much less one that is being made available for free.

For those who are looking for the new best way to build funnels and sell digital products, and would like their own complete digital products and services online sales system for free, now is the time to get started with GrooveFunnels.

Feel free to check it out

Have a blast on your list building journey