The ugly truth behind modern day productivity
Tags: Collaboration, Communication, Teamwork, Business, Work

No one can deny the fact that technology has enabled massive personal productivity gains. Modern productivity tools like Instant messaging, audio-video conferencing, and cloud computing have elevated personal productivity to a new level. Employees are in a position to accomplish more in less time. So, the big question is, has real productivity increased with access to these tools?

Unfortunately, and surprisingly, the answer is “No”. According to the US government data, overall labor productivity has only grown 1–2% per year during the tech boom. With organizations spending heavily on technology, this trend has been disappointing. Why is this so?

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The technology boom that was meant to lighten the burden of employees sadly multiplied their woes:

1. Information silos:

A Pegasystems Inc study found that an employee on average switches between 35 job-critical applications more than 1,100 times every day. Nearly 31% of respondents said toggling between apps affected their focus and concentration. Companies have been overwhelming employees with too many disconnected apps thinking more apps bring more productivity. Despite this, companies continue to invest in technology without addressing this critical problem.

2. Email monster:

Though emails are an integral part of organizations, they are also a major source of distraction. Employees on average send and receive at least 50–60 emails a day spending least 2.5 hours. According to a Pegasystems Inc report, workers check their emails once every six minutes throughout the day. Emails are slowly turning into a great productivity drainer.

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3. Searching for information:

Because of the information silos, employees waste time searching for the right information and making it available in the right context.

A survey by Economist Intelligence Unit says that employees spend more than 25% of their time searching for the information they need to do their jobs. Only 25% of senior executives say their organizations are effective at sharing

knowledge. Fortune 500 companies reportedly lose an estimated $31.5 billion per year by failing to share knowledge across teams.

4. Drop in employee engagement:

When organizations are not equipped with the right tools, the stress level of employees increases, and they tend to become more disengaged. According to the Gallup State of the Global Workplace report, “85% of employees worldwide are not engaged or are actively disengaged in their job. In 2020, majority of the employees will be millennials who will have zero tolerance towards tools that don’t match up to their expectations.

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5. Poor customer experience

Even with the availability of all this technology, the biggest challenge that companies face is to provide unified support experience for customers who use different communication channels like web, app, phone, social media etc. The call center executives and marketing team cannot have contradicting information when it comes to dealing with customers.

According to one study, 70% of workers are finding it difficult to handle the huge amount of communication taking place in their workplace.

Clariti, a unified communication platform

The best option for the companies to avoid this kind of information overload is to implement a unified communication platform and reduce the dependence on multiple apps. Since 83% of knowledge workers depend on technology for their day-to-day work, a carefully chosen productivity tool like Clariti can improve productivity by 20–30%.

With Clariti, there are no information silos and any information can be found within the system in less than 3 minutes. Clariti uses a revolutionary concept called Threads, that automatically stores all related information in context-based topics as it happens. In Threads, you can group and arrange the items like emails, chat, documents, social feeds etc, the way you want, and you are not bound by the rigidity of the system.

Once you start using Clariti, you do not have to put any effort to manage the information. Whether it is presentation or customer service; you do not have to get stressed. If you remember the context, you will have the information at your fingertips.

Clariti is a SaaS-based tool that provides all the convenience needed for the modern workforce that is looking to collaborate from anywhere, anytime.