Content Re-optimization That Will Triple Your Traffic From Google
By: Michail Bukin
Tags: Work, Traffic, Content, Marketing, Business

Content Re-optimization That Will Triple Your Traffic From Google

Nobody likes to work harder than they should. As the famous saying goes: you need to work not for 12 hours, but with your head. Today we are talking about just that. Michail Bukin Follow Sep 4 · 4 min read

Photo by Jonatas Domingos on Unsplash

So many companies put a lot of effort into creating new blog posts instead of analyzing and updating existing articles or landing pages.

Most often, search engines (especially Google) are unpredictable, and despite the well-chosen semantics , clear terms of reference for the article, optimized images and a bunch of other nuances, every time the promotion of a query is a bit of a lottery. It is impossible to say with certainty which article will be in the TOP of Google for which request and at what time.

Usually it happens like this: you post an article, wait for it to be indexed, watch its growth dynamics in the search results, and sometimes this process takes more than one month before the result seems to you satisfactory, and sometimes this may not happen at all.

It also happens that after spending a week collecting semantics in depth and writing an article of 3000 characters , you are surprised to find that in the results of Google search the article bypassed a post of only 300 words.

This situation can be very indicative and useful if you know how to further work with this data.

Selection of pages for content re-optimization.

Not every publication on the site is suitable for re-optimization, let’s figure out how to select those articles, the effect of re-optimization, which will have the maximum effect.

Go to Google Analytics We fall into the section “Traffic sources” We go to the section “All traffic” — “Source / channel” And choose Google / organic

Then we select the additional parameter “Behavior” and “Login Page”

This will sort the most popular pages on the site that account for the bulk of Google’s search traffic.

Browse the top 100 handpicked pages. Select the following pages:

Pages that contain little text but get a lot of search traffic

Pages that have been published recently but are already generating a lot of traffic

Now answer the question, is it possible to add to the selected articles in the form of instructions, extended information, reviews, etc.?

Those articles that fit all of the above criteria can potentially turn into a magnet for generating search traffic on Google.

How to properly edit articles to increase the volume of search traffic on Google?

Finding the most popular login pages is the first step. Now we will analyze in detail how to do so that, thanks to them, attract the maximum possible amount of search traffic from Google to the site.

Here are the three most effective ways:

Increase the volume of the article.

If the volume of the selected article is less than 2000 characters, then the easiest and most effective way to drive more traffic to it is to increase the number of words. Make sure the content you add also adds semantic value. Do not write “watery” paragraphs, add new sections to the text, which fully reveal the subject of the article.

Adding new informational sections to an article will guarantee to attract traffic to it for an additional list of related keywords.

Related keywords.

When adding related keywords to an article, be guided by additional keywords with a “long tail”. For example, you have an article about CTR, add paragraphs containing clarifying low-frequency queries such as “What CTR is considered good” or “ctr for additional relevant phrases” into it.

This will allow you to increase your keyword density without the risk of over-optimization, and will also attract more traffic to your target low-frequency list.

Increase the number of keywords and their synonyms.

Check on what position and for what queries the selected pages are currently displayed.

If the article is on the 5th or lower position, carry out additional optimization by adding keywords and their synonyms to the text, metadata and subheadings, also do not forget to put contextual links containing key queries to thematically related blog articles, all this will raise the page in the search results. …

Once in the TOP 3, you can collect up to 80% of organic traffic for it on request!

It is much easier to promote a page from top10 to top3 than to immediately take a new article to the leading positions.

Track the dynamics of the growth of positions in Google!

In any internet marketing strategy, it is important not to forget about analytics! Track changes in positions of reoptimized articles. This will not only allow you to observe the fruits of your efforts, but also provide an opportunity to select a few more topics for future posts for the site.

To adjust the promotion strategy, pay attention to the change in the following indicators:

Change in the volume of search traffic;

Change in bounce rate for reoptimized articles;

Time spent on the site;

New keywords in the ranking;

Keyword positions from reoptimized articles.

It is important not to forget to regularly monitor the position of the site and the volume of traffic from search engines to the site. Search engine algorithms are developing rapidly and everything can change any day, get into the habit of regularly taking data about the site.

P.S. If you did everything as described above and it did not lead to any results and Google still ignores your site, pay attention to other optimization aspects that are important for Google: