Salesman’s letter series #1
By: Anikulapo'S Notebook
Tags: Creativity, Advertising, Adweek, Copywriter, Copywriting

Dear Prospect,

How do you approach the salesman that sells a particular product you find lovely? — is it that you buy because of humour or the way he introduces the product to you when he displays part of his ethos as a salesman? Just know that you are not the only one he is selling too. But you are his favourite customer that is why he sells with a cheerful heart.

Now, like we all know that market is competitive, and let me tell you that what makes you buy that product is because you just love, the way, he displays his creativity to you so that you can know about the product. To sell a product to a customer is just to understand the science of advertising.

Trust me, in the market, there is the same product, even with plethora numbers of people who see it as prurience for them to make the market interesting. Although, don’t forget that the market is also huge. And you need to look at the concept of which the salesman has showcased before you buy the product not just at a cheap rate but, seemingly at a rate of which you can afford.

So, to buy from a salesman means to buy idea and creativity and to buy an intriguing story. That is not just persuasion but also propelling with a vivid narration — perhaps; it will make you to even sympathize with the product. Such in advertising, you will find a question within yourself when you see the campaign. Though, that question will be poignant; and this is literary how advertising does its magic.

To buy from a salesman means you have fallen in love with the magic of adverting and psychology that has enhanced you with the benefit of the product only. Well, in advertising’s cycle, if a product is already in a pioneering stage; just as you have enthusiastically brought the product, it will get more expectation from you. Since we know that advertising is not deceitful; whereas, it will only instruct you to buy a product stylishly — instead, you will love the appeal that the salesman uses during the communication process (engaging gigs) that is somewhat humorous as a tool of advertising enthuses with information and to entertain by buying and selling the product for different brands.

That product you love is what advertising has accomplished in that engagement you have with the salesman. Even normal conversation is somehow advertising because we use persuasion to lobby somebody for something. Inherently, the main motive for advertising is to create conceptualization that will modify the quality of desire. However, what the salesman has done is just a language that you love and sympathize within most TV commercials. For instance, when you are watching a show and, you are certainly hilarious, that means you have engaged with its advertisements. Which means communication theory, is adequately not refrain in the process. And it is simply called gratification.

Therefore, I don’t even know if you witness this thing: when you buy a product and you notice that the advertisement is not being aired anymore. I don’t know maybe you complain or blame yourself? For not seeing the marketing mixing of the product in it cordialness with competitors as the market is, during when you buy the product. A salesman is like an orchestra who gives you the product in a not just convincing form. Apparently, in a way, that you can flow with the language you have seen in the advertisement or during purchasing the product. And perhaps that process is essentially changed in your behaviour.

As advertising commands in its language, also as communication focuses on how love conquers the product in a reverence manner. Perhaps, in the way you think about the influence of the product when you have bought it. Hence, nothing brings you closer to the salesman than the picaresque of how he has taken you to purchase the product without remorse. Even it emphasizes to you that the only way advertising works, is by extraordinarily, describing the state of the product in the message and that is what a salesman has given to you in six words.

It is still your esteem ability to patronage the product since advertising is being shown to you as not a magic that makes you consume the product in a way that you think off; and inexorably, it is that advertising is a communication tool that does provide a strategy for sales. However, salesman can’t work without knowledge of the product. The product at hand is also presumed to be what, he thinks as effervescence before, he even perhaps writes or speaks about the product so as to disrupt your psyche.

Lastly on this note, it is not wrong to say, a salesman is the god of the brand because he knows how to let you purchase the product. It is not just only to speak to you about the product, it is also about to entertain with the capability of the product. Now, in advertising, the copywriter does the job. It is the creativity that impulses you to the drive of sympathizing with the product.

Which means no product or brand can sustain without advertising and the copywriter is the man that does the function in order to give you the certainty you need. A copywriter is a salesman in the agency while a salesman is also the man that hawks the product to your doorsteps. Interestingly, what is fun about advertising is that it eases your problem when it brings the product you need at a particular time to you without inconvenience. As a motif, advertising is aptly a sense of great essence, so embrace the salesman and buy the product you need now! Advertising is the world.

Regards,

Babatunde Alaran.