Digital Marketing Agency In Hampshire
Tags: SEO, Ppc Agency, Digital Marketing, Website Design, PPC Marketing

Hello, and welcome to my post about how I started my digital marketing agency helping small to medium sized businesses grow online through our SEO services & PPC services We also help small to medium businesses with a new website design or a refresh of their current website that's outdated and needs to be modernised. The typical scenario where we engage with businesses looking to upgrade their website is because it's not responsive where the site doesn't adapt to mobiles or tablets or even more so now, not passing the latest Google update which is called core web vitals where Google takes into considerate the page speed of your site and the usability. It all started when Covid 19 arrived and we went into the first UK lockdown, where I and my business partner were made redundant. We both then took the courage to start our own agency call Lionheart marketing based in Mortimer, Hampshire.

How does Lionheart marketing help businesses grow online through our SEO services?

The initial stage starts with a free SEO discovery session, where we talk to you about your business objectives, your target audience and how SEO can help you meet your digital business objectives. The 5 most common business objectives we tend to find are;

We want to drive and inrease more revenue online We want to generate more leads We want more natural relevant traffic to our website We want to compete with our competitors We want more awareness and new customers

Then we start building a SEO road map to achieve the business objectives starting of with keyword resarch and a competitor analysis to idenfity the right keywords to target, to drive the correct traffic. We then start to look at on-page SEO on the site, where we decide what landing pages to target for each keyword phrase. We will optimise page titles, header tags and meta data.

Once the on-page SEO has been implemented, we will then look at a content marketing strategy to help with fresh releavant content, the content needs to be around “ How to guides” where you are helping your audience. We then start to look at off page, where we will help build natural links to your site by creating and posting content and authroitive sites. We know by adapting to this SEO strategy after around 6–12 months you will start to see your organic traffic increasing in which will start generating more revenue or more leads as we are driving the correct traffic to your site.

How does Lionheart marketing help our customers maximise their Google spend with our PPC services?

Before any work is carried out on a PPC campaign we need to conduct an audit of your current PPC campaign or to discuss your business objectives and revew our current website. With all the will in the world if you website is hard to use, hard to navigate and takes ages to load, it doesn’t matter if we send lots of traffic to yor website, it will struggle convert.

A PPC audit consists of reviewing your current campaign. We would look for things like: checking for the right keywords, are we using the most relevant ones, is the advert copy compelling does it make me want to click on the ad and negative keywords to name but a few.

Here is an example of some of our build take aways

Look at the menu of your website and base the structure of your campaign on this. Do a live Google search of the same products or services you do and look at who is using paid advertisment, this is also good to build a list of negative kewords. When you are thinking about writing the advert copy, think about why is someone going to click on your ad instead of someone else, highlight your unique selling points and what makes you stand out. Remember that allthough you can get instant results from the PPC campaign you need to give your campaign time to pick up on Googles AI technology so if you dont see the results you desire straight away you will later.

If you want to know more about how we can help you our digital marketing services please visit our website