How to Beat Big Brands in SEO — Open Designs India
By: Shrikrishna Tangatur
Tags: SEO, Big Brands, Brands, Seo Services, Branding Strategy

There is no dearth of guidance on the internet about how one can go about promoting their search engine rankings from companies that offer the best SEO services. Although most of this guidance is questionable, some of it is truly relevant. For those who are brand-new to the world of Search Engine Optimization (SEO), it can be difficult to recognize the distinction. Albeit, what is of more value than merely ranking higher for as many search queries as probable, is ranking stronger in relation to regional contenders.

Especially in big metropolises and their outskirts, it can be hard for a small-time business to enhance its perceptibility in the Search Engine Results Pages (SERPs). Especially when rival websites that have existed for much longer are competing for the top spots too. Often, one can heed all the most advanced SEO guidance and yet manage to find a website that obviously has not had any SEO optimization done, ranked higher. This can be annoying for any owner of a small business. Nevertheless, there are numerous steps that one can practice in order to ultimately outdo their rival(s). Listed below are some of these tips that will help any small-time business give its big-league rivals a run for their money.

Discover The Flaws Of Your Competitors

Your rivals are guaranteed to have numerous assets that you simply cannot think of overlooking. For instance, a reputed business that was launched two decades ago might have a higher SERP ranking than your business owing to the abundance of inquiries. This is irrelevant to whether their content is good or not.

Furthermore, by taking advantage of your competitor’s weaknesses and providing something that they aren’t, you stand a chance at overtaking them. This includes maintaining -

up-to-minute info,

an interesting blog page,

smooth navigation, etc.

By doing this you’re destined to attain more solid returns than your rivals. Keep in mind that higher rankings do not invariably liken to greater success. If your business manages to acquire more exchanges and returning clients, then you have outsmarted your rivals.

Keeping Your Site Current

Search engines prefer original and up-to-the-minute content. Therefore don’t think you can completely ignore your website and then expect it to overtake your rivals. Continue incorporating more relevant and current content to your website in order to witness steady and continued growth. Companies that offer the best SEO services offer relevant assistance.

Reorganize The Listing For Your Firm On Google my Business

Gain the advantage in the regional results by reorganizing the ‘Google my Business’ listing of your firm. Be certain that -

your communication info and working hours/days are accurate and current,

feedbacks for your services are clearly visible, and

appealing pictures are displayed.

Also, make sure to consistently utilize relevant keywords in all of your business information.

Ensure Your Website’s Ease Of Use

Eager to keep consumers engaged and returning to your website? Then, take steps to ensure that your website is simple to utilize on all gadgets. Ensure uniform compatibility across all computers, smartphones, tablets, etc. Your website has to be active (engaging a company that offers the best SEO services should help), mobile-compatible, with decent speed and loading time. Studies have revealed that the smallest setbacks in loading time can tremendously diminish conversion rates. That is why a stable and speedy site experience is imperative.

Concentrate On Your Website’s Navigation

If the navigation for your website is complicated, difficult, or massive, the bounce rates for your site can rise drastically. This ultimately has a devastating influence on your rankings. If your navigation is over-burdening, take it down a notch further. Carefully analyze the site architecture for an ideal website. Then, make certain that your webpages are designed in a coherent schema of primary and sub-category webpages that are straightforward to utilize.

Focus On Long-Tail Keywords Relevant To Your Business

Look for long-tail keywords that are based on popular search queries in your region. Through the discovering of these popular queries that regional consumers are searching for, and the exact phrases, you can compose content that presents the solutions that they require. You can identify long-tail keywords relevant to your business using numerous keyword discovery tools or by utilizing Google Autocomplete.

Build Up A Strong & Sizeable Online Presence

Concentrate on a comprehensive web presence for your business, instead of only solely focusing on on-site SEO. Developing renown for your business requires building a strong presence of popular social media channels, the websites of regional associates, etc. This will help advance your business and further support an expansion of its perceptibility.

Think About Devising A Suitable PPC Crusade

If you are facing difficulties with ranking higher naturally, it might not a feeble intention to think about paid ads. This is especially beneficial if you require quick progress. While SEO is a constant effort (the results of which will be noticeable in the long-run), PPC can help reap profits immediately.

Contemplate Utilizing A Schema Markup

Schema markup can be defined as organized data that is appended to HTML to magnify how webpages are presented in the SERPs. Although there is no obvious indication that such schemas improve search rankings, it unquestionably makes a difference. Doing this will help your webpages set themselves apart from those of your competitors in the search results. There are definite signs that search engines are starting to appreciate schema markups.

Refrain Completely From Any Black Hat Strategies

Although you might witness your competitors utilizing black or even gray hat SEO strategies in order to enhance their rankings, refrain from them. Even if these tacts seem to be working for your competitors, this does not imply that you must adopt them too. It can be discouraging to witness people making progress by illicit strategies, however, the perils simply do not warrant the possible gains.

Form Strong Associations & Partnerships

Strengthening regional customer relations, concentrating on offline retailing, and mastering the art of promoting your business regionally can also propel your rankings. When local customers recognize your brand, they will automatically begin -

Searching for your business online,

Help you rank higher, and

Leave positive reviews.

Conduct Demographic Analysis Of Your Target Audience

You can rely on traditional marketing techniques in order to offer customers the best possible content. The better the understanding of your target audience, the greater your efforts to topple your competition will be. A comprehensive, tightly-knit marketing strategy applied to the appropriate audience will help in achieving more than a conventional approach could ever achieve. Every highly reputed company, that is known for offering the best SEO services will help you in this regard.

Utilize Both Off-Page & On-Page SEO Tactics

Other than on-page SEO tactics comprising, title tags, superior content, meta descriptions, and keywords, it is crucial to pay attention to off-page SEO also. The most vital aspects of an off-page SEO strategy includes link-building. This is responsible for directing business to your website, which eventually places it better and proves to search engines that your content is appropriate. Consequently, produce content of superior quality and helpful info to inspire users to want to share it with others. Furthermore, this is really essential to sway your geographical relevance in favor of search engines. Outbound links from other regional businesses can be remarkably influential.

If you’re looking for the services of an SEO company in Chennai, then the key to finding out if that firm is the best SEO services company for you is to determine if they are well-versed in all the above tactics to make your business outdo your larger and more reputable rivals.