Have an awesome journey
By: Veon Careers
Tags: Social Media, Digital Marketing, Marketing, Content Marketing

2. Make your own grass greener

Perhaps you’ve heard the saying that ‘the grass is always greener on the other side of the fence.’ It basically means that you always think others have it better. Well, forget this saying; get it out of your head! It’s time to make things better for yourself.

The new saying is: Make the grass greener on your side of the fence! That’s what Mehdi would tell you.

“As I contemplated joining Djezzy, I thought about all I could accomplish here,” notes Mehdi. “The sheer amount of data we have brings so much potential to make magic.”

Now, Mehdi gets to own a digital marketing strategy that reaches over 17 million customers in Algeria. And he’s hard at work to make a successful connection with all those people.

Mehdi started by reviewing marketing processes and figuring out how to go more digital. Thinking digitally about the marketing strategy meant a shift in focus to things like social media and content creation, and a greater focus on the brand’s voice. It also meant more technical analysis of things like traffic generation and conversion rates.

“As I began strategizing, I realized I had to first get my team in a digital mindset,” states Mehdi. “This meant transforming our practices and constantly embracing new tech and ideas. We’ve become quite agile, and we’re making new discoveries on how to improve all the time.”

For Djezzy’s digital marketing to succeed, Mehdi has realized he needs to not only establish the right strategy, but also get his team in the proper mindset. He’s taken the initiative to make that happen. And the grass is looking greener for him, the team, and the company.

3. According to an Algerian proverb, one hand can’t applaud!

This Algerian proverb is quite insightful: One hand can’t applaud. After all, it’s important to make connections and work with others. Because you need more hands when it comes time to clap.

“As a digital marketer, I try to remember that digital is not just B2B or B2C. It’s H2H — or human-to-human,” posits Mehdi. “Technology is the tool to bring people closer to each other.”

That’s precisely why Mehdi centers his marketing strategy around not just improving the customer journey, but also making connections. Here’s how he does it:

“We have three main pillars: food, entertainment, specifically games and music, and football. We’re focusing a lot on content right now. For instance, we’ve sponsored MasterChef Algeria, and while the show airs, we do live tweets and online games to increase engagement. We’re doing lots with local musicians and social media to reach customers and be involved in their life experiences.”

In order to make those connections even more successful, Mehdi and the team understand that they can’t do it all alone (they need help from the hands of customers). So, they’re doing data analysis, performing A/B testing, examining social media feedback, fixing problem points, and more.

“We’ve also made a lot of progress on market segmentation,” says Mehdi. “For our tech-oriented crowd, we create online games and branded content, like our show CLYC. For others, we have educational content. For money-minded people, we have content about offers.”

For Mehdi, digital marketing is about reaching customers — or extending a hand. The same goes internally for Mehdi’s team. Nobody’s an island.

“When I look for folks to join my team, I look for team spirit,” attests Mehdi. “Because we do better when all our hands and heads are working together.”

4. Stop and listen to the music

No journey is worth the travel if you don’t stop and enjoy the music, scenery, or whatever else you please. In short, have a hobby.

For Mehdi, it’s playing the guitar and photography. He especially enjoys mobile and street photography. Check out some of his shots:

“The world’s moving fast. It’s crazy to think things like chatbots are already here!” exclaims Mehdi. “So, one piece of advice I always tell myself is to enjoy life — because life is beautiful.”

Enjoy the ride to the top

Now you know all about Mehdi and how he’s enjoying his journey. Follow his advice and you’ll not just unleash your full potential, you’ll have an amazing journey, too.