Top 10 job opportunities in marketing
By: Jasmine Grover
Tags: Marketing, Marketing Strategies, Job Opportunities, Content Marketing, Social Media

Each marketing department consists of many roles that require you to work on different projects.

Marketing is the function that links the process of product development and brand awareness. It refers to putting the right messages across the right people. Each marketing department consists of many roles and positions that require you to work on different projects. The difference in the job profiles varies depending on what you are promoting, to whom and through what medium.

There are varied roles and career opportunities for individuals with a marketing degree. From jobs in the newly emerged and strongly established digital marketing to positions in the traditional marketing industry of Televisions, billboards and radio, there are ample opportunities one can explore. With the diversity of the industry, it might be confusing to decide on which role and career to proceed with.

Depending on the role, the requirements and the skillset can vary as specific industries require specific knowledge for instance some roles may require an understanding of consumer behavior, some might deal with competitors analysis and creatives. Let us now explore the various types of marketing jobs available in the industry :

Marketing Directors

Marketing directors are the planners of the marketing department. It’s one of the most significant marketing careers. They’re responsible for marketing and communication, both internal and external. They are also entrusted with maintaining and managing the overall image, reputation and branding of an organization. They act as a guide for the marketing department.

Roles and responsibilities

Guide day to day activities of the marketing department of an organisation and of a marketing manager.

Conduct studies on market research.

Strategize plans for new as well as existing products.

Ensure marketing strategies are implemented effectively.

Keep an eye on the changes in the market trends, consumer demands, competitor’s activity and adjusting the marketing plans accordingly.

Maintains research database for the market information obtained.

2. Brand Manager

A brand manager is responsible for a wide array of functions in a business setup. He oversees branding, product development, communication channels, market research and promotions, both online and offline. They are in charge of managing a marketing team and reporting to marketing directors. Determining demand for products or services by polling or surveying and performing other types of market research comes under their responsibility.

Roles and responsibilities

Anticipate the market and consumer trends and keep the brand updates accordingly.

Lead marketing campaigns with a team.

Measure, evaluate and maintain a report of the results of the campaigns.

Identify the current positioning of the brand in the market.

Effectively communicate the personality of the brand and devise strategies to align it with the internal foundation ideas of the organization.

Coordinate with several marketing agencies and make important business decisions

3. Digital Marketing Manager

A digital marketing manager is responsible for maintaining the image of an organization across digital platforms. They develop campaigns for promotion in close association with other members of the marketing team. From the initial ideation of the campaign to analyzing the final results, a digital marketing manager works to disseminate the right message across the target audience. They are responsible for the social presence of the company.

Roles and responsibilities

Devise strategies to increase online traffic on the company’s website.

Track the conversion rate and strategize to increase the same.

Collect and analyze the feedback data received by the customers.

Measure and report the performance of campaigns across all digital channels.

Maintain a strong social media presence with increasing engagement.

Analyze insights and optimize content according to the same.

4. Public Relations Manager

The Public Relation Manager is a media professional who is responsible for the creation and dissemination of material that will improve, enhance and maintain the image of a brand or an organization. Their job is to ensure that there is consistency across all the messages that are shared by a company.

Roles and responsibilities

Plan PR events, projects, initiatives and keep an eye on their budgeting.

Design and review a wide range of promotional materials that are used for marketing.

Monitor the content disseminated and ensure it is in compliance with the corporate image of the company.

Build long sustaining relations with all the stakeholders of the company.

Develop a crisis communication plan and media strategy.

Develop policies and procedures related to PR.

5. Content Manager

Developing a consistent brand image of a company through content is the responsibility of a content manager. They are responsible for writing content and managing a team that ensures the content is in compliance with the image of the organization. They manage and ensure the delivery of targeted content to the audiences.

Roles and responsibilities

Work with the marketing team to come up with relevant content for the company and keep an eye on its effectiveness over time.

Develop a content strategy that aligns the creation of content with the image of the company.

Oversee the working of the team for content creation and management.

Use target keywords in the content to make the copy search engine optimized whilst keeping it relevant.

Maintain a calendar for content marketing.

Use stats to create more targeted and relevant content for the audiences.

Devising Promotional Strategies for the company

6. Promotions Manager

A promotions manager is responsible for creating and publicizing marketing incentives in order to increase sales. They combine advertising with promotional messages to ensure future sales. They might use a variety of diverse platforms to implement their promotional strategies. They run promotional campaigns for the company and track their progress.

Roles and responsibilities

They devise promotional strategies for the company to ensure sales.

They devise campaigns for the promotions and analyze their results.

They ensure proper communication between the stakeholders and the company.

They use a variety of promotional tools and mediums to promote services or products of the company.

7. Email Marketing Manager

They keep a track of the email marketing strategies and come up with concepts to market the product or services. Running end to end email marketing campaigns, managing the database for emails and creating newsletters for the subscribers are some of the responsibilities of the email marketing manager.

Roles and responsibilities

Come up with ways to market a product or service via email marketing.

Develop creative emails that will pique the interest of the receivers.

Manage the email contacts and maintain a database for the same.

Run email marketing campaigns in associations with a team.

8. Advertising Manager

Advertising Managers are responsible for managing the advertising activities of an organization. They come up with creative and relevant ideas for the advertising campaigns. They devise strategies and work with a team to evaluate the market status and the needs of the consumers.

Roles and responsibilities

Develop strategies to increase the interests of the buyers in the product.

Negotiate terms and contracts with clients and external parties.

Determine where to place the advertising messages so that they are effective and reach the audience they are meant for.

9. Product Manager

The product manager is responsible to deliver a unique product to the market, one that addresses the needs of the customers and also represents a good opportunity for business.

Roles and responsibilities

Gather the data for market or customer requirements.

Define the vision and strategy for the product.

Develop the strategies to position a product.

Analyzing the Data and forming the strategies

10. Marketing analyst

Marketing analysts collect and manage market information and consumer behavior to ensure good decisions are made that will benefit the business.

Roles and responsibilities

Design market polls and surveys.

Develop strategies to improve the market reach of the organization.

Prepare reports on consumer behavior and competitors analysis.

Marketing just not just focuses on a single domain but is at the core of each industry. A career in marketing yields personal as well as professional growth and gives you chances to constantly challenge yourself. Thus the field of marketing is thriving with opportunities. You just need to find the one for yourself and dive into it straightaway.