A more expressive Medium — starting with Medium
Tags: Curation, News, Questions, Covid 19, Expressive Writing

An introduction to our evolved brand identity

A little background

Over the past several months, Medium has been rolling out a series of upgrades, all of which are helping us build a more relational Medium.

One of the most notable upgrades we’ve made is allowing more creative expression for the writers and brands on our platform, so that your home on Medium can feel more like you. It was only fitting that as we build a more expressive Medium for creators, we should follow suit by better expressing our own brand. Which is why, this year, we updated the Medium brand identity, which we are excited to unveil today.

https://idfg.idaho.gov/species/sites/default/files/observations/files/2020/12/basaksehir-rb-leipzig02.pdf

https://idfg.idaho.gov/species/sites/default/files/observations/files/2020/12/basaksehir-rb-leipzig.pdf

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https://idfg.idaho.gov/species/sites/default/files/observations/files/2020/12/psg-v-man-utd-direct1.pdf

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https://mkartikariyan.medium.com/source-pic-via-bf775e9ce5b

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The foundation: the brand behind the branding

Medium started with a simple purpose: to deepen people’s understanding of the world, and spread ideas that matter. We did this by giving people a simple medium — a blank page — for their ideas to reach what is now a global community of over 170 million readers. Most importantly, as an open platform, anyone can have a voice on Medium, regardless of background, affiliation, or expertise, and share their thoughts directly, independently, and unfiltered. We’re proud to give these voices a home to grow, connect, and spark real, nuanced conversations — as well as the potential to instigate change. …