11 Proven Tips To Get More Followers on Social Media
By: Strategy Soda
Tags: Social Media Strategy, Social Media Marketing, Bussiness, Branding Agency, Digital Marketing Agency

Social media is the perfect place to expand your audience, and it has become an important marketing tool for businesses and influencers.

Getting your content in front of large audiences can lead to more followers, engagement, and revenue. It’s interactive, instantaneous, and inexpensive.

There are nearly 3.96 billion social media users worldwide, estimated to rise to 4.41 billion by 2025.

However, it’s not as simple to gain followers and people’s trust by just posting on various social media channels.

For social media marketing, you need to do things differently and offer value if you want your content to be seen and followed by the masses.

Here are some tips to help you get more followers on social media.

Table of Content

Show-Up Yourself as a Powerful Brand

Optimize your Profile

Follow Similar Accounts in Your Niche

Use Automation Hacks

Engage Closely With Your Followers

Post Shareable Content

Promote Your Social Media Account

Research Your Hashtags

Do Collaborations and Interviews

Say GoodBye to Trolls

Stay Away from Dead Followers

Show-Up Yourself as a Powerful Brand

Whether it’s for a business or personal brand, you need to have a clear identity that can be seen through your every post.

Make sure your primary color scheme and filters are consistent in everything you share on social media. You should also ensure that posts and comments reflect the tone of your brand!

People will be drawn to brands that exhibit an identifiable voice online.

Optimize your Profile

Optimizing your social media profile handles plays a crucial role in determining your brand’s voice.

It ensures you get in front of the right customers in your industry.

Optimization also increases your reach and visibility across your targeted users.

A few genuine ways of optimizing your social media handles are-

Give a headshot high-quality profile picture

Update your bio with the right keywords and relevant information

Link your website

Use targeted hashtags

Follow Similar Accounts of your Niche

Before growing your network, it’s advisable to be in the network of similar brands or influencers, sharing common interests with you and having a larger audience base.

In simpler words, to gain followers, be a follower first.

See what other brands are sharing in their posts, what inspires you the most, what makes you follow them, can you ask them for mutual collaboration in the future?

Initially, you can also join a couple of Facebook or Reddit groups or a few forums having mutual interests.

Being authentic and genuinely answering the questions people ask there can help you gain trust and increase your brand value.

If you do this regularly, you’ll enjoy more people following you.

Use Automation Hacks

Managing all social media from one place is very convenient and will help you see how many people are engaging with your posts and increase your brand’s reach.

Automation tools allow you to schedule posts weeks ahead and post at preferred times for maximum exposure.

Using the best tools for social media marketing will also ensure that all your posts are posted with adequate frequency to expand your presence and increase follower count.

Engage Closely with your Followers

If you’re constantly posting on your social media but not engaging with your audience, you’re ultimately losing your trust.

To have a healthy and proven relationship with your audience, you should actively engage with them, answer their queries or appreciate their comments.

Always encourage healthy conversations for building real relationships with your followers.

Post Shareable Content

Posting sharable content excites your audiences for resharing it with their friends or families.

More shares equal more targeted followers.

You can ask an open-ended question in your post which encourages your audience to share their opinions.

Another way is highlighting a piece of news in your post in which your followers are interested and may share it.

Promote your Social Media Account

One of the most authentic ways of increasing your followers is self-promoting your social media accounts.

You can start by adding social media links to your website and politely asking people to follow at the end of every blog post.

If you have an email database of your audience, you can also include a call to action button in your email marketing campaigns and ask people to follow.

For example, we’re an established branding agency in Ghaziabad and regularly promote our social media accounts through our websites and email lists.

Research your Hashtags

Hashtags can provide unbelievable growth to your posts if used strategically.

For getting a higher reach, focus on specific hashtags rather than generic ones.

The more you narrow down your hashtags, the more targeted audience you’ll get.

You also need to be extra careful while doing your research on hashtags. Using the wrong hashtag, which does not justify your post, can deeply damage your brand reputation.

Do Collaborations and Interviews

Building your brand by doing interviews and collaboration with the people of your industry also plays a crucial role in growing your digital presence.

It’s often said that your chance of people following you increases rapidly if you’re coming in front of them and showing your presence.

If you’re doing collaborations or interviews and showing your notable presence, you’ll end up building your authority and having a more follower base.

Say Goodbye to Trolls

When you receive a negative comment, stay calm. It’s easy to be overwhelmed by negativity and get caught up in the emotions of a troll who wants nothing more than to annoy you.

Remember that they are looking for attention. In fact, ignoring trolls may help reduce future trolling because it sets boundaries around what kind of communication will happen between you both.

Stay Away from Dead Followers

Fake followers are none but a waste of your investment, and they will hurt your brand deeply by crushing your reach and engagement.

And nowadays, social media algorithms are much smarter in identifying bots and penalizing those accounts that buy them.

In a nutshell, fewer followers are far better than fake followers.

Conclusion

These are the 11 proven and legitimate methods for getting more followers on Social Media.

Treating your audience like your customers and posting quality content that offers values will boost your reach, visibility and ultimately master you in social media marketing.

You should focus on creating posts and sharing information that will attract the right people those with whom you need to engage, take action, and cultivate a deeper relationship along the line.