Google Data Studio -Information that portraits
By: Shubhangi Gupta
Tags: Google Data Studio, Google Adwords, Gdg Jalandhar, Google Analytics, Analytics

“He uses statistics as a drunken man uses lamp-posts — for support rather than for illumination.”- Andrew Lang

The online platform(online shopping, social media, online library) brought a revolution for your business, talent, art, or literature etc . globally to reach the customers. It has proven to be faster to reach your audience as well as connect them directly either for their feedback or for employing them in your campaign. However, nowadays, most of them use these platform for both broadcasting and branding their products. And, this online scaffold became a weapon to showcase their products in the radar of analytics. The term, analytics conveys you about the outreach of the product as well as statistics, marketing of the product in a better way, so one could improve marketing productivity in order to get a better of quality customers. It just directs you through input or output data of the customers, like who was about to buy that product and who actually bought the same. For example, a product XYZ is purchased by a bunch of customers. The retailer uses purchase data to determine the types of coupons and special discounts target and would send to a customer’s email address. That probably helps the retailer, how?. The answer is the person when seeing that coupon and discounts will get back to him for more stuff. This would help the retailer for diagnosing the problem and on the basis of such reports predicting and recommending a better mean to recover such disputed point efficiently through strategies.

Hereby, Google Analytics data brings for you a resolution online i.e., Google data studio which could be an efficient way to share the analytics of your data, not just to the get a better content to telecast about the products but something which would help them accelerate their business online. Google data Studio allows everyone to create branded reports with data visualizations to share it with your clients or customers. The reports are easily shareable so that one could grant permission to the specific client or people to view the report or to make changes. These reports are customizable, easy to share with unlimited data access. Moreover, it comes with the ability to add comments and make easy notes. This will allow others to share their opinion for statistics of your data represented.

When it comes for the representation for your data, the more organized your data look like the more clear view presented there. It is like your handwriting in your examination paper, when you make your things clear, the more marks you get. For this Google will never disappoint you. When you talk about the data studio it will enable you to add graphs(bar or line), tables, charts (could be pie-chart )and so on. It further allows you to change color, font etc. in sober representation that would help you to brand the reports with your company’s logo. Too many spreadsheets in excel could excel your work definitely but with google data studio you could excel with blundering with your too many spreadsheets. The obvious and best thing that makes you a fan is fairly intuitive and easy to learn approach of the data analytics that helps grow any kind of business online.

Google Analytics for AdWords data could illustrated in Google Data Studio

In order to grab more attention from the targeted audience, one could import the analytics of Facebook data and other social media accounts. So the customer can get the best of you, and vice-versa. The reports made through this are dynamic, so it is easier to update as well modify during the fluctuation of the statistics of the customer’s purchase.

To access Google Data Studio, visit https://www.google.com/analytics/data-studio and log in using your Google Analytics login information. Right now, if you’re using the free version of Google Analytics, you get a limited version of Data Studio. You can create up to five custom reports for free. When you first sign up or log in to the account you created, You will get to see some sample reports that help you to take references. It will give you a brief overview of creating your work-space and types of information you can pull once you get through it. You can save your time by copying and pasting the content table while you can also work from an already created analytics report. The more you play with data studio’s sample, the more you get from that.

The report has to be viewed online and no data automation has joined the list of the drawbacks it hails. But beside this, the popularity and the comfort level Google data Studio got from the audience makes it recommendable to everyone.