Top 10 PPC Trends You Can’t Ignore in 2022
By: Baba Nadeem
Tags: Marketing Trends, PPC Marketing, Trends

Top 10 PPC Trends You Can’t Ignore in 2022

In an increasingly competitive world, you need to make sure you grow your advertising budget. However, as new pay-per-click strategies continue to emerge, it is difficult to understand which ones to pay attention to.

Learn 13 PPC Trends to use in 2022 and beyond.

10 PPC Trends you Should not Ignore in 2022:

Trend #1. Flexible PPC

One of the biggest trends in individual pay per click advertising (PPC) in 2021 will be the use of automation-intelligence intelligence (AI) and machine learning (ML) to perform compulsory employee tasks related to Google and Bing advertising.

By 2022, the global automation industry is expected to grow rapidly, with an estimated output of $ 238 million, which is the largest part of the automated process. By 2022, the market size of process automation will increase from 71.5% to 83.2%.

There is evidence that automation will be used to supplement PPC operations and was easily adopted by PPC experts:

Calculate the best bidding strategy for different purposes

Set bids to get as many conversions as possible with the target CPA set

Increase your costs with each click by getting an auction of ads that could potentially create conversions

Increase your costs with each click by getting an auction of ads that could potentially create conversions Stop negative ads and prioritize ads that produce the best results

Identify performance issues in your account.

Trend #2: Artificial Intelligence

Artificial intelligence is changing the world. By 2030, its economic impact is expected to reach US $ 15.7 trillion. Depending on the PPC, artificial intelligence will allow marketers to create more effective advertising campaigns, in particular:

Guess the rate of clicks for future ads.

Calculate the impact of ads on quality level.

Determine the chances of a specific customer conversion.

Analyze bids that can get more traffic

Trend #3: Video Marketing and PPC

First, let's look at some video stats:

By 2022, 82% of corporate and consumer Internet traffic will appear in video, up from 75% in 2017.

In 2019, 78% of people watch videos online every week.

People remember up to 95% of messages (not text) in a video.

People remember up to 95% of messages (not text) in a video. 92% of mobile users say they share videos with friends.

58% of people rely on video products more than video products.

Now, how the video will affect PPC in 2021:

Companies need to adapt to Google Video Vertical Adjustment.

More and more marketers will begin to link to products in video ads.

Marketers will begin to integrate virtual reality (VR) to provide viewers with "real" information.

Instagram news in video marketing will continue to dominate.

One of the most interesting video ad features featured by Google is Bumper Machine, which uses machine learning to create 6-second bumper ads from long videos (90 seconds or less) to show across YouTube.

Trend #4. Re-marketing

In short, re-marketing is about tracking and displaying ads to users after you leave your website. It can be very personalized and personalized, making it a very effective marketing strategy. Ads that show people what they have bought in the past, whether they have bought it or not, often lead to higher conversion rates.

Re-marketing is about keeping your product in people's minds. Things have gone wrong in trying to attract those who are not ready to buy. The focus should be on finding out where the potential customer is in the purchase cycle. Then create personalized, targeted ads to help them decide to convert.

Trend #5. Integration of SEO and PPC

PPC and search engine optimization are compatible. If you combine SEO and PPC activities, you will see better results. This is a global reality and will continue to be so in 2022 and beyond.

A good way to synchronize PPC with SEO is to analyze the most effective ad copy.

Create your own content and blog posts based on this copy to improve your quality.

Not only do you use long tail terms to improve rates, but you can also apply them to paid bidding strategies. The integration of SEO with PPC allows you to find competitive keywords by viewing comprehensive reports at PPC auctions and more.

Trend #6. Bing, a Small Active Search Engine

The bing is back! With renewed attention to advertising, data, and audience identification capabilities, Bing has become a dictator. Recently, Bing Ads have been renamed Microsoft Advertising. The latest data from September 2019 shows that 1.3 billion people worldwide use Bing every month. By 2022, ignoring Bing may cost you.

Trend #7. Go Social

About 70% of the population checks at least one social media site every month, and these numbers are still growing. If you ignore social media with your PPC plan, you are making a mistake.

Most people check out platforms like Facebook, Twitter, Instagram, Linked In, and Pinterest daily. Many of these human details are in many parts, especially young people.

This means that PPC marketers will focus on advertising on social media. Since most people use multiple social media platforms, you will want to benefit from this multi-platform practice. Facebook and Google are still the backbone of paid advertising, but you should increase your horizons by 2022.

Trend #8. Audience Targeting

One of the latest features of Google ads is the ability to add targeted audiences. This can reduce the range of people you want to see an ad for. With this feature, you can take advantage of your advertising budget.

Audience guidance allows you to specify content such as age group or product-based home revenue. You can also set advertising preferences to exclude audiences that you think your service may not be attractive to.

For example, if you sell fine jewelry, you may be able to exclude people who earn less than $ 100,000 a year, since it is unlikely that they will spend a lot of money on necklaces or earrings.

Trend #9. Bumper Video Ads

In terms of mobile content, video is king, and will continue to dominate the market in 2022. In fact, search engine marketers who are unfamiliar with video search engines find themselves lagging behind experienced video marketers.

Video advertising is well suited for business coverage, aesthetic appeal and low cost.

The platform will encourage advertisers to adapt to things like Google direct video ads. Even if you don't want to pay for video ads, YouTube or similar video hosting sites are good victims of your search campaigns.

Trend #10. Voice Search Volume

Smart and personal home speakers (like Google Home or Alexa Dot) are already on. (Don't forget Siri!) By the end of 2020, 50% of searches are expected to start online by voice.

Paid voice search advertising is not yet the norm, but with the advent of technological change, it is likely that we will soon see this development begin to emerge. Before that, you can plan your preparation strategies in advance.

Final Thoughts

As you can see, the PPC strategy is constantly changing. If you want to stay competitive, your marketing strategy also needs to improve.

Make sure you stay up to date on new technologies and best practices. Just because it worked for you last year doesn't mean it will have the same good results next year.