Managing Your Corporate Reputation Online
Tags: Search, Reputationdefender, Reputation Management, Search Engines, Online Reputation

Nowadays, the Internet is the best means of dissemination for any type of brand or service, from a restaurant, an industry, a beauty salon, a doctor to large transnational brands, who have also been involved in online reputation crises, so having a proper strategy is essential, even if their services are not provided through the Internet, such as doctors, who today are faced with more informed patients, who research about their conditions, the drugs they are prescribed, the prices of consultations and the reputation of specialists.

On the web, we all have a voice and we can express our opinions very easily, either through social networks, in our personal profiles, in discussion forums or in portals created for fraudulent services. These negative comments carry great weight on the Internet, as they have an unlimited time presence, they are usually the first search results and it is very difficult to remove them.

However, as we can imagine, maintaining this reputation involves a strenuous task, especially because of the ease with which users leave comments on social networks, forums, opinion sites, even in negative notes on blogs or news pages.

It is not necessary or advisable to wait for a reputation crisis to act, it is best to maintain an adequate reputation management strategy, such as this one, which consists of:

SMM (Social Media Marketing)

Nowadays, with the new digital promotion strategies, it is essential to consider social networks, since they are one of the great ways by which you can not only offer a product or service to a specific group, but also maintain a more constant communication relationship with them, since social networks are a kind of massive word of mouth. Users will not only recommend brands if they purchase a product from them, but they will also rate the way in which they interact with their public; this aspirational part of social networks is a very interesting aspect that we experts can take advantage of both to manage the image and to position brands.

Website analysis

It is not enough to have a website, optimize and update it, the analysis is also essential; this analysis can and should come both from the website itself and from external sites, which give link or mention the brand, and for this you can use digital tools that only experts know how to handle to monitor the places where they speak ill of the brand. An example of this are the complaints on complaint portals, where it is important to act immediately and try to solve the complaint.

Competitor analysis.

It is also important to know that many times the competition itself launches devaluation campaigns, with negative comments to undermine those who have achieved an adequate positioning and an image of excellence.

Link Building.

The link building strategy is not only good for organic positioning, but also for brands, since through this strategy a better image can be created, for example by answering questions in thematic forums, or by sharing articles of interest in forums, always making sure that these sites are relevant, with a good authority and that they really add value to the client.

Both the web positioning and the corporate image and reputation of the brand, today are achieved through constant work done by professionals in various areas: writing, programming, digital marketing, web design, sales, management of online stores, link building, metrics analysis and social media marketing. If all these elements are combined in the right way, changes in positioning can be achieved gradually, as well as in the generation of leads, attraction of organic traffic and the most desired — conversions.