Why Personal Branding Is so Important in 2021?
By: Arup Chatterjee
Tags: Digital Marketing 2021, Personal Branding, Content Marketing, Personal Growth, Branding Strategy

Personal Branding in 2021 is huge. I am an Advance Marketer who worked with 300+ brands but never thought of personal branding and that was a big mistake. Yes, I have clients, Yes I have money to pay my bills but I have not built the community to make an everlasting impact. Being an Advance Marketing agency owner it’s a hugely time-consuming job. You not only run ads or make budget optimization but you need to build algorithms and new A.I feature to embed in their website or apps to grab more in-depth data of Vistors and understand their Journey and a lot but let’s focus on Personal Branding. Now the brain loop I was in can be described as I work so hard and I don’t have much time to build my personal brand. I was stuck in a trader mindset and here I am trying to get out of that.

Let me be clear I am no expert in personal branding, but here I'm going to copy from the best two personal branding superheroes. Garyvee and Elon Musk two are the pinnacles of Personal Branding.

Here is My game plan for Personal branding in 2021.

So these are my 5 Personal Branding takeaways from them.

A journey in the content you share. Let me give you an example- You know tesla doesn’t advertise but is it true. No, they use a subtle marketing strategy called the subconscious hook. If you analyze Elon’s Twitter you will see he sharing a nice story of every product from the prototype till end product he is sharing everything and now once you connect you feel like you are involved in the building of that product, you engage with comments and discussion and now you subconsciously love the product. Empathy on content. Garyvee is a perfect example of this. He gives you harsh truth in his content he doesn’t please you saying you are good because you thought of entrepreneurship or following your passion he is different because he helps you ask yourself have you done something are doing your work or you are just thinking about it. Thus you might not like him instantly but in the long term, you will love him. Showing the solution that works. Have you ever wondered you could read 10 articles on something on the internet and don’t get any value? That’s the harsh reality of this world people waste a lot of time on trash solutions and they try them and get nothing in the end. Then those people feel they are not good enough but the reality is you are not doing that right. So giving the right solution would make people happy and they would love to support you on what you do. Baby Growth is better than fake growth. This is a thing I learned from a Mentor of mine. Sashank or Trippy Entrepreneur(IG) has a very slow and steady strategy. While people use flashy titles or content hooks to grab attention this person keeps it simple and straightforward with a pinch of fun and quirkiness to attract the Gen Y and Z crowd too. Thus his growth matrics are very constant on every platform he might not boom like crypto but stay constant rise like Apple. You content. Did you noticed something during this story I didn’t copy anyone I took inspiration from and how this content is unique to me though I used different people's examples?. This is the thing you need to do because you can’t do something until you learn that or drag inspiration from but you need to see what you feel and your perspective doesn’t just be what worlds want you but what you want to be and give the world time to accept you that’s what brands are built on they are not common but one of a kind.

Thanks for reading. If you want me to serve you more such content then do connect. I wish you happy Personal Branding. Ig- @arup_earnoledge.