The Different Social Media Platforms and How to Use them in Content Marketing
Tags: Content Creation, Content Marketing, Social Media Management, Social Media Marketing, Content Strategy

# FACEBOOK

Content marketing is a great way to promote your business because it allows you to get well in touch with your target market and engage them even when you are not selling. This way, you can turn them into loyal customers. Facebook allows you to perform the first task of content marketing which is to grow an audience. With its over 2 billion users, incorporating Facebook into your content marketing strategy is a sure way to reach a wide range of users.

You can optimize the effect of your blog posts by posting them on Facebook. Blogging is the running point channel for content marketing because it can bring you lots of traffic through its immense tools. But this can only be achieved when people find your content there. This is where sharing on Facebook comes in. You will have access to different interest groups to engage with the different blog posts you have.

Facebook ads will also help significantly boost your content marketing campaign. Since it owns Instagram, you will also be getting more clicks from both if you have them linked. This works better when you include pictures and videos alongside your content. Facebook also is perfect to test your content ideas before trying them out on even your blog.

# INSTAGRAM

Instagram has all the tools you need if part of your marketing goals is to build trust with your customers. Most brands feel they will compromise their integrity by using Instagram because of how shallow the content most people share and engage with is. This is not necessarily true. With mini videos for instance the newly introduced feature — reels on Instagram you, can take your audience through the unveiling of a new product line and have it become a household name long before it is launched.

With Instagram stories, you can better showcase the interior and behind the scenes part of your company. This goes long way in getting your audience to relate with your brand on a personal level. Also, no other platform provides the level of ROI on influencer marketing like Instagram. Also, your content will have higher chance of being viewed when it is endorsed by an authority figure in your industry.

# TWITTER

Twitter is the ideal social media platform for content marketing. With over 330 million monthly active users and 145 million daily active users, it allows you to keep in touch with much of your audience. Most corporate bodies connect with their audience using Twitter because engagement on it is higher and more productive than most other platforms. It allows you to easily build brand awareness and participate in the daily conversations that your target audience are participating in.

Twitter hashtags are the ideal sources of content ideas because they are relevant and influence the trends of other social media platforms. Also, implement twitter cards so that every time someone shares your content on their timeline, the card visibly shows up. It is a great way to grow your brand and boost your content marketing efforts.

Instead of using your emailing list alone to run your content marketing campaigns, use Twitter ads to target the people on your list. This is very helpful when your open rate on email marketing is getting low. Witter has the capacity to match the email addresses on that list with its users thereby making your advertisement more targeted and cheaper. You can also find the twitter influencers around your industry and engage with them.

# LINKEDIN

There are many reasons why LinkedIn particularly should be part of your B2B marketing strategy. Social media platforms like Facebook and Twitter will get you the right kind of audience but will fail in doing so in the right context. Most users don’t engage so much with business content on their timeline. Instead, they are looking for stories, memes and pictures. This is where LinkedIn comes in to present you with professionals who are looking for the content you have.

With the platform now permitting users to update video content, you will now easily reach your audience including those who prefer engaging with video content. What is more, you can share your content as many times as possible thereby driving more traffic to your website each time.

Apart from offering you better-qualified leads than most other social media platforms, LinkedIn allows you to easily establish trust and position yourself as a leader in your industry. You do not have to worry so much about how analytical or technical you sound in your content. In fact, most of the over 500million LinkedIn users are there to develop themselves and would respond well to thought provocative and insightful publications.

# PINTEREST

Pinterest allows you to stay ahead of what your audience are interested in. With its analytics, you get to see what your target audience are repining. The only thing is that you have to have your business account verified. Once you have got this out of the way, Pinterest will make available its analytics data. Other Pinterest tools like Pin league allows you to see which of your images have been re-pinned, by whom and how many times. This gives you insight into the kind of content ideas you should be working on and the demography it appeals most to.

You stand a better chance of getting shares on Pinterest than any other social media site because, unlike say Twitter, re-pins are much more important on Pinterest than individual pins. It allows you to include your own content in your board which is the most important element of Pinterest as far as content marketing is concerned.

# YOUTUBE

Apart from having a large number of users, YouTube can be a great resource for content marketing if you know how to use it well. A large part of content marketing is getting your target audience to trust you. With consistency and a personal touch, you get to earn their trust and position yourself as an authority in your industry. YouTube allows you to achieve both better.

It's s video os content allows you to properly intimate your audience with your new products and the faces behind your content marketing campaigns. You can quicken the process by using YouTube influencers. With them, you can better get your message across to the right audience and have them engage more with your content. This is possible because your target audience trust your industry influencers and the latter have a large audience and knows what they want.

# REDDIT

Reddit allows for two kinds of posts namely link posts and text posts. The former is idea for when you are looking to generate traffic to your website while the latter is the best pick for when you are looking to get links. Generally, Reddit is a huge ally to your content marketing strategy as it allows you to easily position yourself as an industry leader through subreddits.

For instance, Askreddit is the subreddit where people submit all sorts of questions. It is also the most popular subreddit on the platform. You can monitor it and provide answers to the questions pertaining your niche. Subsequently, users will begin relying on you for thought-provoking and informative content on their areas of interest and go ahead to make your site their go-to place for answers.