6 ways to boost your conversion rate
By: The House
Tags: Lead Generation, Tools, Sales, Digital Marketing

No matter what your business does or how you define your priorities, converting leads into customers and one-off transactions into lifelong loyalty is the cornerstone of a sustainable business model. In reality, gauging the motivations and intentions of your clients, especially if they are based on emotion, rather than fact, is nothing short of arduous. There are, however, tools to help you on this journey of figuring out your customer’s journey. Take a look at some of the most efficient platforms that are sure to help you boost your conversion rate.

HubSpot offers a full stack of software for marketing, sales, and customer success, with a completely free CRM at its core. As the underlying database that powers each HubSpot product, the free CRM is the heart and soul of the HubSpot software. HubSpot’s marketing software has everything you need to run successful inbound marketing campaigns that make people interested in your business. The Sales software gives you a full suite of tools to boost your productivity, shorten deal cycles, and make your sales process more human-friendly — without adding to your workload.

Lead Forensics lets you charge your lead generation, identify sales leads you never knew you had and accelerate your marketing ROI. With Lead Forensics you’ll have the power to identify your anonymous website visitors and deliver sales ready leads to your top performers. Plus, your sales team will access the data, insight and essential contact information they need to close the deal and you can automate everything.

Salesforce brings together all your customer information in a single, integrated platform that enables you to build a customer-centered business from marketing right through to sales, customer service and business analysis. This gives you a more complete understanding of your customers, so you can drive your business’s success. It includes a sales force automation suite, an online help desk and call center platform, customer journey management tools, analytics apps and more.

Sugar is a complete CRM platform that collects every bit of critical information across marketing, sales and service. Sugar easily integrates with any application in your environment. It delivers all this value through a modern user experience that can be personalized by each individual in your business and is optimized for use on devices those individuals use every day.

Make simple, step-by-step website walkthroughs for onboarding and converting every user with Nickelled. It lets you create a guide in 2-minutes, with no coding, using a simple point and click method. You can use email, Salesforce, LiveChat, Intercom and your FAQs to deliver guides to you users. Lastly, their analytics tools show you how your new onboarding process is working for you and your customers.

Optimizely lets you experiment on everything — from design choices to algorithms. That way the best ideas always win, and the best customer experiences get even better. Optimizely enables everyone in your organization to improve every experience, whether your marketing team is seeking to understand the best way to apply advertising dollars or your product team is learning how to build the most engaging product onboarding experience. Use it to deliver targeted content and experiences in real time and bring together what you know about your customers.

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