I Make Money By Flipping Blogs
By: Jenn Leach
Tags: Flipping, Online Business, Arbitrage, Side Hustle, Entrepreneur

I Make Money By Flipping Blogs

Photo by Kevin Bhagat on Unsplash

I call myself a blog flipper and I make money flipping blogs. To start you might be wondering what blog flipping is. Well, today just like you can flip real estate and make a profit, you can also flip blogs and websites as well as flipping other kinds of assets, too.

How It All Started

I was coming off the sale of my e-commerce business. I was running an online store for a couple of years that was profitable but sucking up all my time and energy so I decided to sell. And as I was figuring out what direction to take my career next I came across blogging.

On Pinterest, I found a pin from a six-figure blogger who is making $60,000 per month and up from blogging.

I was really shocked.

In e-commerce, I worked with a ton of different bloggers for photography and giveaways, promotion, and marketing. I was somewhat familiar with the blogging industry but I had no idea that you could make that much money blogging!

This definitely piqued my interest so I decided to try blogging for a living after selling my bustling online store.

My Start with Blogging

Blogging was a lot of work but it was also very rewarding and because I loved writing it didn’t necessarily feel like work to me. On top of that, I was only working around 20 hours per week, coming from working 60+ hours per week from my online store business so blogging was a pretty enjoyable experience for me.

I blog for about eight months and I got the blog up to around 40,000 in monthly page views and $1400 per month.

I started thinking about the sale of my online store business more and I thought what if I could sell my blog? So I gave it a try and it ended up selling less than two months later.

I saw the blog on Flippa and it ended up getting thousands of views, I was reached out by a ton of people and it’s sold for five figures about a week before the listing was scheduled to end.

I also ended up making another $10,000 to $20,000 from that sale indirectly from people who wanted to work with me helping them start a blog, grow their blog, as well as consulting and coaching gigs that resulted.

For more unusual side effects of selling on Flippa, check out this article:

My Next Blog Flip

My first blog flip ended up going for around $12,000 which I was super happy with. My next blog flip which happened a few weeks later ended up going for $8000.

And, that was the start of my blog flipping journey.

Why People Love Blogs

People love blogs for lots of different reasons.

What I like about reading blogs is that a lot of blog writers are truly authentic and they write like they talk (which I like), they sound genuine and they’re super relatable.

Not to mention if I happen to stumble across a blog that’s in the niche that I’m interested in, I will definitely be a loyal reader, bookmark that blog and continue checking back on newly published content for weeks and months to come.

For investors, blogging is a way to make money, even earn money passively or semi-passively with a lot less work involved than other website models.

For example, with an e-commerce store, there’s a lot of work involved.

You have to source products, photograph products, maintain a website and inventory, practice customer service, do fulfillment, handle the marketing and advertising campaigns, and much more.

It’s a full project and you have to find the right kind of investor that wants to embark on a site like that.

So, for their income-producing power and ease in running operations, blogs are the kind of website investors like, which make them perfect for flipping!

Doing Your First Flip

Pick a niche, add content, monetize, add SEO, and promote. When the time is right in the future. Flip it!

What do you think?

Create a site, grow it, flip. Rinse and repeat.

What do you think??