What is Email marketing? Types of emails, Still Alive???
By: Omor Faruk Bhuiyan
Tags: Email Marketing, List Building, Lead Generation, Digital Marketing, Email Marketing Tips

Email Marketing

Email marketing simply a digital marketing strategy based on sending emails and developing relationships with prospects and customers. In its broadest sense, Email marketing helps you connect with your audience to promote your brand and increase sales. You can do a lot of things with emails, like sell products, share some news, improve your cart abandonment rate or tell a story.

Examples of different types of marketing emails

Email marketing can be carried out through different types of emails:

Transactional emails

Transactional emails are usually triggered based on a customer’s action with a company. To be qualified as transactional or relationship messages, these communications’ primary purpose must be “to facilitate, complete, or confirm a commercial transaction that the recipient has previously agreed to enter into with the sender” along with a few other narrow definitions of transactional messaging.

Triggered transactional messages include dropped basket messages, password reset emails, purchase or order confirmation emails, order status emails, reorder emails, and email receipts.

The primary purpose of a transactional email is to convey information regarding the action that triggered it. But, due to their high open rates (51.3% compared to 36.6% for email newsletters), transactional emails are an opportunity to introduce or extend the email relationship with customers or subscribers; to anticipate and answer questions or to cross-sell or up-sell products or services.

Many email newsletter software vendors offer transactional email support, which gives companies the ability to include promotional messages within the body of transactional emails. There are also software vendors that offer specialized transactional email marketing services, which include providing targeted and personalized transactional email messages and running specific marketing campaigns.

Direct emails

Direct email involves sending an email solely to communicate a promotional message (for example, a special offer or a product catalog). Companies usually collect a list of customer or prospect email addresses to send direct promotional messages to, or they rent a list of email addresses from service companies.

Is Email Marketing Dead? Statistics Say Not a Chance.

Nowadays a section of people says that email marketing is “dead”. Really? Let’s see some statistics.

A brief survey of your personal and work email will remind you that email marketing is alive and well. In a collection of recent email marketing statistics from HubSpot:

93% of B2B marketers use email to distribute content

use email to distribute content 40% of B2B marketers say email newsletters are most critical to their content marketing success

say email newsletters are most critical to their content marketing success 73% of Millennials prefer communications from businesses to come via email

prefer communications from businesses to come via email 59% of respondents say marketing emails influence their purchase decisions

say marketing emails influence their purchase decisions 78% of marketers have seen an increase in email engagement over the last 12 months

And the clincher? Email marketing isn’t just ubiquitous, it remains highly successful. According to research by the Data & Marketing Association, well-designed email marketing campaigns show strong ROI: an average of $42 in revenue for every $1 spent.

Why Does Email Marketing Still Work?

While social media adoption rates vary widely by platform and demographic, email is nearly universal. There were nearly 3.9 billion email users worldwide in 2019, and over a quarter of a billion in the US. And 99% of consumers check their email every day. Email remains a way to reach a very large percentage of your target audience.

Email marketing works for many types of businesses

B2B and B2C. Professional services and retail. Experiences and hard goods. Your campaigns will be tailored to your clientele, but no matter what you do or what you sell, you can craft a campaign that will reach your target audience.

Easier to sell to an existing customer

Increasing your customer retention rate by just 5% can increase your profits by 25–95%. Email marketing is an easy way to nurture relationships with your customers and keep them coming back for more.

People sign up because they want more from you

If someone signs up for your mailing list or otherwise provides you with their email address, they either want to hear from you regularly or are willing to provide it to get something you’re offering, such as an e-book or article download. Or they have purchased your product. However you get their email address, they have a point of contact with you that opens the door for you to provide them with valuable content to keep them engaged.

That’s why Email marketing remains a very effective marketing strategy in a well-rounded toolkit for businesses of all shapes and sizes. Do you need help maximizing your email marketing impact? Reach out today to see if we’re a good fit!