What is a Pinterest VA and Who Needs One?
By: Vanessa Shepherd
Tags: Small Business Owner, Business Development, Business Owner, Socialmedia Marketing, Pinterest

What is a Pinterest VA and Who Needs One?

A Pinterest VA (virtual assistant) helps bloggers, business owners, entrepreneurs, and creatives grow their online presence, brick-and-mortar store, or freelance services through the social media platform Pinterest. Vanessa Shepherd Jul 15·3 min read

There’s been a whole lot of buzz about Pinterest, and a little more about virtual assistants (VAs) providing Pinterest-related services. Well, today I’m going to walk you through that buzz to help you understand just what the heck a Pinterest VA is and who can benefit from having one.

What the heck is a Pinterest VA?

Well, a Pinterest VA (virtual assistant) helps bloggers, business owners, entrepreneurs, and creatives grow their online presence, brick-and-mortar store, or freelance services through the social media platform Pinterest. A Pinterest VA with more experience is also known as a Pinterest Manager.

Wait, what is Pinterest anyway?

Pinterest isn’t just a social media platform — it’s so much more! In fact, it’s a really powerful search engine that businesses can use to market their products or services.

Marketing on Pinterest is done through images and great written descriptions. This visual content is like doing a Google image search, only WAY better! How is it better? Well, think of it as an intuitive image search — you search for say, Christmas punch recipes, and Pinterest pops up images that match what you searched for. Plus, every image you click on also suggests related images that might interest you, which can save you a tonne of time researching exactly what you need.

The platform continues to grow year after year, and more men than ever are using it. Even my non-techy husband started using it to find things that interest him! And he loves that he can find things faster through the wealth of pins that pop up in a visual search than he could on Google.

Who could benefit from being on Pinterest?

Almost any business could benefit from being present on this platform. Products and services both have a place on Pinterest, and it doesn’t matter if a business is offline-based or online-based (although having a website definitely helps). A lot of people say that if you’re marketing to women, Pinterest is key, but I believe that it is key if you’re marketing to men too. Pinterest is growing and attracting a wider audience, which means getting ahead of the trend will only help you in the long run!

How can a Pinterest VA help you out?

Well, they can create pins and alt text, schedule pins on a client’s behalf, or offer strategic consulting services to clients. Some Pinterest VAs create graphics from scratch for their clients, and others prefer to use the client’s existing templates. The variety of services and work styles can vary — not every Pinterest VA’s business will look the same. You get to choose what services you need, which types of virtual assistants you want to work with, and how much you’re willing to pay for those services.

I recommend making a list of things that you do to get your content ready for Pinterest, and what things could really save you a lot of time if you had a Pinterest VA helping you out. Then, figuring out your budget and the type of people you work with best will help you to make a choice on which person to hire.