30 Social Media Ideas for Fashion, Photography, and Beauty Brands
By: The Dammy Rachael
Tags: Instagram Marketing, Content Creation, Social Media, Content Strategy, Content Marketing

Photo by Adrian Balasoiu on Unsplash

30 Social Media Ideas for Fashion, Photography, and Beauty Brands

My last two articles were on why and how you must tell a story with your brand. If you haven’t read them, please read Part I and Part II. I will wait. Ah! You are back! Let’s get to it.

By now, you are probably puzzled. You are wondering how you will get to tell this story with your product for 30 days, 12 months, and 365 days…and I’m not even here to psych you or give you tips on creating 30 days of content in 10 minutes, at least not today.

So, what should you post on your social platform? How do you start? What should it look like? What kind of content does your audience want to see?

So many what and how right?

Well, that’s why you have me.

First, let me give you some guidelines:

1. Use high-resolution pictures (you can try Adobe Lightroom to enhance the quality of your photos, check out Alma Asinobi on Instagram)

2. Choose an aesthetic and try to stick with it (lol, I said try because sometimes you may get bored but don’t worry, just ensure your pictures and feed is appealing)

3. Use engaging captions (you can tell a story or ask a question with your caption or start a conversation)

4. Don’t forget to include a call to action. However, be creative about it. (instead of saying “leave a comment,” ask a question, or ask your followers to tag someone)

Before we go on, I want to put it out there that these are just ideas for you and not necessarily what you must post. To determine what works for your brand, you must first identify:

a. Who your audience is (their interests, challenges, goals, influence, etc.)

b. Your brand’s values and message

When you know this, this is when you can determine what idea works for you.

Now, let’s get to the reason we are here.

Social Media Ideas for Fashion Brands

How many times do you come across fashion brands on Instagram in just one day? The demand is high. Different consumers wanting different things, and different brands making waves just to satisfy their audience. There’s the high street, luxury, pop fashion brands, and more. These many demands is what put fashion brands on the edge.

So, the ideas:

1. Share a this or that video or picture (it could be two ways to style a particular dress)

2. Share a behind-the-scenes video

3. Pick out a dress for each day of the week

4. Style one dress in five ways

5. Share styles for seasonal periods like Christmas, Summer, Winter. Here in Nigeria? Rainy seasons, harmattan seasons, Easter, etc.

6. Share a theme style (a lot of people want to dress in a certain way or have a theme in mind but don’t know how to)

7. Share a flat-lay of an upcoming outfit

8. Highlight your favorite jewelry

9. Create a reel video of different colors of a particular bag

10. Share a tip on the correct way to wear a jewelry

Social Media Ideas for Photography Brands

Where are my photographers? Do you know why I’m adding this? Many of you don’t know what to post. I get that Instagram is like a mini portfolio, but you can add fun and life to the whole thing so that we are not just strolling through your many nice pictures.

So ideas for you, don’t say I did not do something for you o.

1. An image from a recent shoot

2. A photo of a memorable photoshoot

3. Experiment with a new style of photography and ask for feedback

4. A before and after of an image

5. Try different themes/scenes (the newspaper style, the vintage theme, etc.)

6. Post a tip for new photographers or something you learned

7. Share a video of what it looks like shooting with you

8. Create a tutorial on how to replicate one of your most engaged photos

9. Share the inspiration behind a photo, the setup, and the result.

Social Media Ideas for Beauty Brands

These days people are trying new ways to take care of their skins. Everybody is on the natural, organic spree. If you want to be different, you must use content that speaks to your audiences’ needs.

Some ideas for you:

1. Debunk some skincare myths (you can use a carousel)

2. Share an explainer video or carousel about how to use one of your products (reels would be great)

3. Share a post (design) of three of your most popular products and their primary use.

4. Do a this or that post (you can show a product that your audience are used to and your product. For instance, natural vs. unnatural)

5. Post a reminder, e.g., serum first, then moisturizer

6. Share a skincare tip

7. Share your morning/night skincare routine

8. Share a how-to post. E.g., how to layer your skincare product

9. Share a skin inspiration

10. Share a fun fact

11. User-generated content (you can ask your audience to make a video while using your product or to just take a good picture of the product)

Posting on social media doesn’t have to a herculean task. Find ways to express your brand and identity. However, remember that these are just ideas. You must do the work of finding out who your audience is and what will interest them. Most of all, be authentic.

Please share this with someone.