20 growth hacking strategies to growth hack your e-commerce startup
By: Hupport Appointment Scheduling Software
Tags: Growth Hacking Strategies, Startup, Business, Ecommerce Startup, Growth Hacking

In this digital era, the concept of business is quite changed. An e-commerce website is ruling all over the world. It is a great platform where you can increase the ranking of your business. Customers are really showing positive response towards these e-commerce websites. The entrepreneurs are putting 100 percent efforts for expanding their business. It is a great way to start your own business or to join e-commerce websites. This is also beneficial if you do not have to spend much money for a business startup. There are numerous strategies that can help you with business online. E-commerce business is not an easy task. The constant tracking and persistence make it excellent among competitors.

E-commerce websites:

To expand the e-commerce business, an individual has to go through various strategies. There are numerous steps that have to synchronize while starting a business. There are multiple ways to incline up your business online, such as selling proprietary products, building an affiliate site and many more. Every type of e-commerce business model has some pros and cons. On starting an e-commerce business, the initial market Research phase is one of the most important steps.

20 growth hacking strategies to growth hack your e-commerce startup and e-commerce growth:

1. Try to implement unique ideas:

Creativity and uniqueness are the two main factors which distinguish you from others. So, try to solve various questions which might occur in customer mind. Like

• Why visit your store?

• What are your specialties?

• Is it beneficial or not?

• Why choose you instead of others?

For example:

The products having unique quality as well as quantity are mostly liked by customers. You will surely attract towards the store which offers a maximum discount.

2. Instead of behaving like seller think like a buyer:

This is an appropriate way which can solve your all questions like “why”, “when”, “where” etc. Try to offer them a service which they actually need. Start thinking like buyers and this will help you to build a good reputation in the market.

For example:

You can also fast and free deliveries of product to your customer.

3. Impressive content:

Nowadays people generally focus on expressive and impressive business ideas. Thus we can say instead of quantity-quality is main demand of customers. So, it is important to add rich content by making it informative. You can add visual representation and feedback from other customers. Add sufficient amount of description with limited testimonials. Just keep these things in mind while making your content impressive:

• Keywords

• Memes

• Slideshows

• Videos

• Newsletter

For example:

Impressive content plays a vital role in the development of a business. So, try to make it unique by using simple language instead of complicated.

4. Designing of e-commerce website:

As we all know e-commerce websites are all about online sites. Thus, designing of online website is a complete reflection of the product. Therefore try to implement a theme with limited color images. Make your icons visible on a front page. This is main backbone of a website which can lead your e-commerce site towards success or failure.

For example:

Designing of a site should be eye catchy. So, for this, you can add animated videos or discount offer plans.

5. Target the website visitors:

Customer satisfaction is a major criterion when talking about e-commerce websites. An individual has to implement a maximum number of strategies to target the audience over and over again. This process continues until the customers are willing to buy your product. An individual can accomplish this e-commerce growth strategy by using marketing tools. You can also take help of social media for promotion activities. Along with new customers, you have to also concentrate the old people also. Therefore to re-engage the people you have to implement some innovative ideas.

For example:

People like to view the website first instead of placing an order for any product. So website content with contact number can influence them.

6. Marketing Automation:

After going through the content or designing part there are numerous activities which an entrepreneur has to perform. One of them is marketing efforts.

E-commerce marketing helps in attracting customers. This procedure is applied to upscale the cross-selling, and generate recurring sales. To engage a large number of customers, companies have to target audience by marketing jobs, such as sending newsletters and other promotional activities.

For example:

For this marketing, strategy companies can target audience by promotional activities such as by distributing pamphlets or advertising about a product.

7. E-mail marketing:

This strategy can be implemented to engage customers or to get in touch. Try to make it precise and attractive so that the customer can visit again. For this you have to implement certain steps that are given below:

• Optimize order of emails

• Optimize 404-page errors

Email marketing is ruling for more than 40 years. This strategy is time-consuming through which an individual can reach to specific audiences. This concept of email is helpful to communicate with an audience, and also makes traffic more efficiently.

For example:

Try to optimize the errors which cause disturbance such as 404-page error.

8. Ensure brand consistency:

To retrieve your customers back, an individual has to take care of consistency of brand. It further ensures the marketing materials as well as customer services. You will need to make your product available in any of your channels.

For example:

A company has a logo which is displayed on the items of that brand. Therefore, after some time a logo become so popular that it defines the brand consistency in a market.

9. SEO strategy:

This strategy is used to increase the ranking in Google search. SEM is another term which increases the visibility by paid advertisements. PPC i.e. pay per click is SEO strategy according to which your website will appear on top while clicking on product requirement.

The e-commerce economy is growing rapidly. Continuously numbers of businesses are taking place. This means that SEO will be more important than ever before connecting with a skilled SEO.

For example:

Google ranking is necessary to maximize the profit.

10. Take help of social media channels:

Social media is one of the most cost-effective methods for e-commerce startup. Social media is the main pillar of e-commerce strategies. The advertising message on social media channels is also responsible to provoke customers. You can choose the channels like

• Facebook

• Youtube

• Instagram

For example:

Social media is the best platform for advertising. Through Facebook or youtube channels you can target the audience.

11. Exclusive offers or discount:

This is the best way towards which a large number of people gets attracted. These offers can be in the form of discounts, lucky draws or coupons. It builds the curiosity among customers to try it once. And of course, it will increase the visitors on your e-commerce websites.

For example:

Discount and giveaways are the major things which are necessary to attract an audience.

12. Share your experience of a startup:

By adding blogs or about us section in e-commerce website you can share your total experience with customers. Therefore it builds the stronger bond between customer and entrepreneur. Stories of your startup can also motivate others.

For example:

By creating a blog on official site you can share an experience of startup.

13. Establish strong relationship with influencers:

Find the influencers and try to build a strong relationship with them. They will push your business in the right direction through their experienced decision making. You can easily publish the testimonials in high profile magazines.

For example:

Influence the people by promoting a brand on a large scale.

14. Increase customer service programs:

In e-commerce marketing customer is king. So, firstly understand who your real customer is. After that, try best possible ideas to satisfy your customer by understanding their needs. Try to offer them delivery services as soon as possible.

For example:

Fast and free services are essential to satisfy a customer.

15. Read human psychology:

Analyze the customer psychology because it can really impact on the financial condition of a company. This will give you a short idea about a perception of the customer. Focus on the quality as well as a quantity of product. This can further impact on your sales.

For example:

We know that 10 always greater than 8 so try to reach 100 percent satisfaction instead of near about perceptions. Try to convince your customers that they have to pay less and will earn more.

16. Mobile commerce:

A mobile-friendly platform is always necessary for e-commerce businesses. If someone has not supported platform then get ready to face negative revenues. But after making it mobile compatible, you can get the benefit of real-time notifications.

For example:

You can get the accessibility services by order tracking, click-to-call, and other product-related information.

17. A fine quality of images:

Eye-catchy images are required to create a center of attention among others. Therefore a good quality image of the product can engage customers. People will love to buy the product which looks outstanding.

For example:

Rather than focusing on quantity try to focus on quality.

18. Focus on customer feedback:

This will provide you knowledge of customer opinion. Therefore you can easily enhance the product if needed. Or otherwise, a positive feedback will boost your energy. Try to implement the correction needed in your e-commerce websites this can further increase your ranking and explore your ideas.

For example:

Notice the customer feedback by regular calling or rating mechanism.

19. Promotion and advertisement:

This you can do by making a short video of your product. Hence you can also explain the working and benefits of your product through social media advertisement. Promoting a brand by offering gifts is in trend. Thus it increases the reputation of business in the market.

For example:

Distribution of pamphlets, advertising on social media channels or newsletters can influence people.

20. Create a buzz:

Stop thinking about profit at the time of startup of business just tries to create a buzz. In an initial stage, try to make it cheap or free for customer use. Target your audience by giveaways or other methods.

For example:

Explore your business by increasing traffic. This can be done by festive giveaways scheme also. After creating a business plan, the first step of e-commerce startup business is to choose a domain name. The domain shown is responsible for a mirror image of your business. So, it should be excellent and must have your registered business name in the primary. This is an important step because it is difficult to switch to a different domain name.