fabiochiu/medium-articles huggingface dataset:
Let me See You as You
By: K. O. Pinlac
Tags: Truth, Racial Justice, Forgiveness, Blm, Love

The tragedy and turmoil of the past few weeks make it easy for the heart to tie down the poem to a lonely tree called socio-politics, and then, leave it there. It is alright. But the poetry in these lines speaks to truth beyond the racial and the class divide. It speaks to untempered and hurried judgments. To the pigeon-holed typecasting. It cautions against the knee-jerk reaction triggered by long-term associations with skin colour, skin type, facial features, mannerisms, and the like.

I can hear the background noise of colours fighting. And irony of irony, as the medieval past interpret colours as war flags. We fight based on our flags, team logos, and symbols. But the more sinister type is when we judge based on the opinion that there is sameness in the group, therefore, guilt by mere association. We’re easily triggered by ethnic slurs racial connotations. May the poetry and the lines speak a paradigm shift to call forth a new way of seeing true beauty. We can only find her in profound depths. She’s almost invisible to the hurried and the unkind, so we need to look way deeper, beyond the cover and the colour.

Thank you for appreciating this Haiku.

In response to Deborah Christensen House of Haiku’s Prompt: Colour.
I Have Seen Richmond
By: Michael Jones
Tags: Racial Justice, Virginia, Richmond, Blm, Richmond Virginia

I have seen Richmond

Roads and stores and even universities

Built over the graves of slaves and former slaves

Built over the places where they were bought, sold and killed

I’ve seen the placards

Tipping a cap to the inequities of slavery and oppression

And in the shadow of the Auction Block

Now stands the Justice Center:

A great euphemistic monument

To White Supremacy
Why we march
By: Marquette University
Tags: Racial Justice, Civil Rights, Activism, Alumni, Marquette University

Why we march

Illustration by James Taylor

Compiled by Stephen Filmanowicz

Marquette senior and Minneapolis-area native Theo John was just across town from the corner where George Floyd suffocated in May under the knee of a police officer while crying out repeatedly, “I can’t breathe.”

John knows people who knew Floyd. He could look out his window and see the anguish of his fellow Twin Citians. “When you see something as powerful as a large group of people coming together for change representing something bigger than them, that speaks for itself in making you step out and be a part of that,” he says. That week, he took to the streets with tens of thousands marching in protest and marched again a few days later.

Floyd’s killing, following a string of similar cases nationally, set in motion massive protests and calls for police reform and a broader reckoning with racism. Shocking video footage of the more recent shooting of Jacob Blake by Kenosha, Wis., police added to the urgency and outrage. John’s story is just one example of how these tragedies and the response to them hit home, how they changed our times. In that spirit, 12 people — alumni, clergy, faculty, staff, students — opened up to help explain what this moment, this movement, means to our university community, how it calls to us in our faith, and how far its influence may reach.
To Black Women…
By: Solomon Alexander
Tags: Kamala Harris, Racial Justice, Stacey Abrams, 2020 Presidential Race, Black Women

A Black woman gave birth to me.

A Black woman raised me.

A Black woman fed me even as she went hungry.

A Black woman kept me when my father abandoned me.

A Black woman taught me to do a push-up.

A Black woman cared for me when I was sick.

A Black woman told me I would be our first Black president. (I wasn’t, but in this case I’d take second or even third).

A Black woman taught me to drive.

A Black woman gave me her last $40 so I could attend a college’s spirit weekend. I graduated from that college.

A Black woman let me cry on her shoulder when my mother died.

A Black woman sat in the front row with me at my mother’s funeral.

A Black woman kept her promise to my mother to help me when she was gone.

A Black woman gave me somewhere to live when I had nowhere to go.

A Black woman rode a Greyhound bus overnight so she wouldn’t miss my graduation.

A Black woman married me, has loved me for 20+ years, and given me my only child.

A Black woman continues to amaze me as a daughter, a student, a dancer and a leader in the community.

A Black woman showed how the power of one can change an entire state, and with it, a country.

A Black woman who was a district attorney, a state’s attorney general, and a senator, will now be known as Madame Vice President.

We would not be where we are without Black women. They are the first line of defense against injustice and the first advocates for humanity.

Without them, I wouldn’t be here — alive, thriving and grateful.

My hope is one day the world sees Black women and appreciates them for the indispensable, invaluable and incomparable human beings they truly are.
When will it become black and white ?
By: Dr Bhupesh Gupta
Tags: Racial Justice, BlackLivesMatter, Humanity, Democracy In America, Haiku

Learn more. Medium is an open platform where 170 million readers come to find insightful and dynamic thinking. Here, expert and undiscovered voices alike dive into the heart of any topic and bring new ideas to the surface. Learn more

Make Medium yours. Follow the writers, publications, and topics that matter to you, and you’ll see them on your homepage and in your inbox. Explore
Village
By: Aiyanah Rose
Tags: Racial Justice, Life Lessons, Illumination, Poetry, Society

“It takes a village”

To create a society of

Love and Equality

Hatred and Repression

Truth and Patience

Deception and Haste

Bounty and Respect

Scarcity and Contempt

Art and Growth

Inhibition and Quash

The question lies, in which village we wish to live?

In doing nothing,

we make a choice.

Small acts of kindness

will pave The Way ~

Based on the African proverb “It takes a village to raise a child”
Between us and liberation
By: David Dwight Iv
Tags: Racial Justice, St Louis, Election 2020, Racial Equity

This message was included in the November 6th, 2020 newsletter for Forward Through Ferguson, which also featured the launch of the first grant cycle for the Racial Healing+Justice Fund.

For many of us, this election was a forced encounter with just how far is left between us and liberation. A sobering reminder of the work that remains between where we are as a country — who we are right now — and a just and equitable future. There’s a mental and emotional chasm of difference between knowing something and being directly confronted with its essence.

If you’re like me, a year at the confluence of long-simmering and more recent, frequent disasters has been a taxing stressor. I fault no one for feeling emotional and drained. While resilience alone is not the holy grail it’s often lifted to be, there is undeniable fortitude, power, wit, and skill in how we’ve shown up during a year that featured quadruple pandemics. (COVID; police brutality, systemic racism, and white supremacy; climate change; and a widespread degradation of our aspirational though never-fully-secured democracy)

I’m thankful for the grounded, anchoring power of the St. Louis community of Racial Equity advocates as we directly confront the reality of our region, our home state of Missouri, and our country. This election is a landmark but not a defining feature on a journey for justice that began long before and continues on today, tomorrow, and next year. We learn, we make necessary adjustments, and we keep going Forward Through.

But with the pain, there were several local ballot initiatives that provide glimmers of hope and evidence of the powerful organizing happening here in St. Louis including Prop R’s funding for early childhood education and Prop D’s necessary reforms to our democracy.

I’m particularly excited about today’s release of the first grant cycle for the community-designed and community-led Racial Healing and Justice Fund, which we developed in partnership with the Deaconess Foundation, Missouri Foundation for Health, and the InPower Institute. This fund will invest $2 million into the St. Louis community over the next three years. The work continues.
Addressing Racial Justice in California’s Wildfire Response
By: Asma Mahdi
Tags: Racial Justice, Prescribed Fire, Incarceration, Indigenous Knowledge, Wildfires

Addressing our history and our present

There are other racial injustices embedded in our wildfire response. Cal Fire’s practice to support its emergency response workforce during peak megafires includes a program known as the Conservation Fire Camp. In 1915, Cal Fire developed the program with the California Department of Corrections and Rehabilitation (CDCR) during World War I to support a then depleting workforce. The goal was to train currently incarcerated people to provide support in emergency disaster efforts. Led by CDCR, this program is a partnership with Cal Fire and the Los Angeles County Fire Department. There are more than 44 fire camps across 27 counties in California.

This wildfire season exposed the complexity of the program. Conservation camps were originally created as a supplement to the existing workforce. Today, the program exploits this labor as the state heavily relies on inmates receiving $0.14 an hour for putting their bodies on the fire line to protect people and property, fight wildfires and participate in other emergency disaster efforts. Yet many of these same brave people are barred from permanent employment in fire agencies once they have served their time because of their criminal records.

Since 2017, the prison population has oscillated between 115,000 to 125,000 people according to the latest report published by CDCR. Black men and women are overrepresented in California prisons. In 2017, Black men made up 28.5% of the prison population while statewide Black male residents comprised only 5.6% of California’s population according to the Public Policy Institute of California.. Similarly, 25.9% of the female population are Black in comparison to the 5.7% of the state’s adult female population.

Last month, Governor Gavin Newsom signed AB 2147, a bill that would expunge the record of firefighters that participated in the California Conservation Camp Program or a county incarcerated individual hand crew program to make it easier for those who have served their time to find meaningful employment with city and county firefighting operations.
The ugly mirror
By: Maria Citro
Tags: Hope, Racial Justice, White Privilege

The system is not broken, it was built this way. We need to acknowledge that which this country was built upon. Although, powerful principles attempted to permeate our fabric, by those we entrusted, sewn in were slave ownership, poorly executed equal opportunity laws, and assassinations of those who spoke change. All followed by the forward motion of implicit bias that continues to seep into our communities, families and the individuals that have not been taught better.

And here we are, Now what? I am not horrified, I am not shocked. I am pained as deeply as I was as a 10 year old girl, learning of MLK and the dream that appeared so real, so close, yet so fiercely taken away. The systemic oppression must be acknowledged in order for us to take true accountability for what has been created. We must understand our history, not the history taught in the textbooks, our real history. My heart is heavy because of humanity. Of course that heaviness is for my black brothers and sisters, but within this lies the child of color who is denied a good education, it’s a parents fear about that conversation she has to have with her child about safety and why this looks different. It’s the communities that feel hopeless because the system is designed for spacial profiling, health disparities and despicable expectations and assumptions.

Speak up…not you.ME, yes YOU, yup and YOU.

I have spent my life seeing it all and knowing very little about what action to take, or how to manage the array of emotions that accompany this sad truth. Education has mobilized me, social media disgusts me and fear paralyzes me. What if what I do changes nothing? But imagine, if all those before me, with me and after me allowed this thought to rule their inaction. I am responsible-despite the discomfort, uncertainty or knowing of the right tasks. Privilege persists. Let us insist on using it for the necessary good.
Top 10 Places to Find Niche Instagram Hashtags in 2021
By: Justin Cruz
Tags: Social Media Strategy, Instagram Marketing, Hashtag, Instagram, Growth Hacking

Top 10 Places to Find Niche Instagram Hashtags in 2021

Hashtags help you get your content in front of the right potential customers on Instagram. (Image from the Author)

Everyone is on Instagram these days.

That’s an excellent sign for you if you’re an influencer, business owner, or just about anyone looking to build a long-lasting brand in 2021.

No matter who your target audience is, they are likely scrolling away on Instagram.

So how do you get your content to the right people and stand out among the masses?

You use hashtags.

Standing out amid 1 billion active users per month is no small task, but then again, if it were easy, everyone would do it.

It’s really important for you to control how Instagram classifies your account since they decide who gets to see your content. Hashtags let you explicitly tell Instagram what your posts are about.

The main reason for using hashtags is to make your content discoverable by the right people.

You need to find the perfect hashtags in your niche for each post you make to maximize its potential.

If you are looking to update your Instagram hashtag strategy for 2021, then check out my top 10 places to find the best hashtags for your audience.
This week’s must-reads: How to Teach Kids to Use Tech Responsibly
By: Nir Eyal
Tags: Social Medi, Tech, Psychology, Growth Hacking

In my work as a behavioral designer, I come across important stories on how psychology influences our behavior. Every week, I share my round-up of the most important stories at the intersection of psychology, technology and business. I hope you enjoy them!

Hindsight Bias: Why You Make Terrible Life Choices (NirAndFar) In the latest article in my series on cognitive biases, you’ll learn how hindsight bias can lead to terrible decision and what you can do to avoid falling for this common trap.

How Bad is Tech Use for Kids, Really? (Pocket Worthy) It’s not news that excessive social media use may be harmful. But there’s more to the studies than just the headlines.

It’s not necessarily deluded to feel in control when you’re not (Psyche) Evidence from cognitive sciences suggests our subjective awareness of what we can and cannot control is not always reliable.

Don’t Forget to Add These Digital Wellbeing Skills to Your Giving List (Family Online Safety Institute) Empowering young people to develop the competencies required to thrive in a digital world requires some serious, proactive attention.

Community Takes All: The Power of Social+ (Andreessen Horowitz) Any product that has a social component baked in has fundamental and asymmetric advantages over competing non-social products in that category.

Commentary: Sorry, Time magazine, but 2020 is not ‘The Worst Year Ever’ (The Post and Courier) We do not know what history will say of 2020 but is it really “The Worst Year Ever”?

Happy reading!

- Nir
Gestion de communauté & growth hacking
By: Mickael Ruau
Tags: Community Development, Customer Development, Lean Startup, Nugaze, Growth Hacking

How to Succeed in Business by Bundling - and Unbundling

Much of the business story of the digital age so far has been about taking products and institutions apart - unbundling…
The Math You Need to Do to Bust Unproductivity
By: Asfia Aleem
Tags: Procrastination, Goals, Goal Setting, Productivity, Growth Hacking

The Math You Need to Do to Bust Unproductivity

It is a truth universally acknowledged, that a single human in possession of a goal, must be in want of a solid plan.

Being the eldest daughter in an immigrant family, I learned this piece of information the hard way. Planning goals can be draining, puzzling, and mucky, if not done in a proper manner. Some loathe plans, while some are born to be a Monica. Let’s be honest, we love Monica but we don’t want to be a Monica.

What then when planning becomes a slimy pool filled with anxiety and procrastination constantly growing between you and your goal?

If you happen to love Mathematics, this might help. Oh! Don’t worry, it isn’t differential equations or integration figures. Plain old algebra. Don’t groan, We’ve got to put all that practice to use somewhere!

The key rule is to break it down into an equation.

First, I need you to grab a piece of paper and a pen to scribble. Now, pounce at that task looming over your head and trap it into the paper. Tuck in a neat greater than [>] sign after this goal and write down one reason why it is more important than doing what you are doing or perhaps not doing right now.

If no reason pops in your mind, great! Toss that piece of paper into the garbage can. We have no space for goals that don’t build our physical, financial, emotional, or spiritual self.

If you do, however, find multiple reasons popping in, put them all down in one sentence. Phew, that took some effort.

Next, write down all the tasks in one line with generous spaces in between that are a must for you to achieve this goal. We are seeking balance here, trust me.

Place a plus [+] sign between each of these tasks. Estimate how many times you need to perform each of these tasks to reach your goal. How many times can you commit to this certain task per week?

Place a multiplication sign [x] beside each task with this number. Don’t forget the parenthesis. You are almost there! It should look something like this by now:

Let us say, that for some uncertain, unforeseen reason other than lazing on the couch, you miss out on doing a certain task. That creates an imbalance. We don’t welcome imbalance into our lives, other than hormonal of course.

Every time you miss a task, scribble a minus [-] sign beside your goal and jot down the missed task. That is how far you are getting away from your goal.

Better stick this onto the refrigerator, it might give you indigestion but something’s got to make your gut restless, girl.
Non Zero Days
By: Romain Sinclair
Tags: Liberation, Growth Mindset, Self Learning, Productivity, Growth Hacking

A concept I can get behind!

Photo by Hoang Le on Unsplash

I really dig the idea of having non zero days. For those who may not know what that means, it’s producing something everyday. No matter how small or in what capacity. It’s creating just the sake of creating.

I first heard this concept a few years back during my apprenticeship with a company called Praxis. Back then it was foreign and I really didn't know much about the concept. But since my time at the apprenticeship, I hadn’t practiced it much or really given it much taught until recently. I came across some of Seth Godins content and he talks about the importance of “The Practice”. Which is showing up consistently or everyday to the work that you know that needs to be done.

If you’re a writer, it could be writing, if you’re a fighter it could be training, if you’re a musician it could be to create music. So many people like myself have struggled with just showing up and showing up consistently at our craft, that we think we develop some sort of “block”. For writers they call it “writer’s block”.

Seth Godin explains there is no such thing as a “block” and when you show up to do the work you’re called to do you will get better. Yes you may start of as one of the worst writers known in the history of mankind, but when you practice consistently, there’s no way you do not improve. It’s almost impossible not to.

So the concept of non zero days is really relevant for just about anyone who’s looking to show up in their everyday lives. No matter how big or how small create something each day. Never let the days pass by and you don’t add something to the Universe.

This is also a great practice for anyone who’s feeling stuck or stagnant. This practices forces you to get out that loop you might be caught up in, helping you to reset and align your actions with how you feel, so there is no cognitive dissonance

Photo by Lena Kudryavtseva on Unsplash

I’m betting on myself, each day to show up for me. I am practicing having non zero days so I can get out of my own funk, start creating and build better habits and practices that help me to level up the way that I envision.

I’ll be creating something each day in some capacity and sharing with the world. I’ll start off on Medium but i’m sure I’ll be expanding to other platforms the more I progress.

Join me on my campaign to practicing personal liberation by doing you own non zero days! I would love to hear how you guys and gals will approach it.

And remember, make the days count, never count the day! Peace ✌️
How I got 1000+ email subscribers in 30 days
By: Stan Choi
Tags: Growth, Email Marketing, Marketing, Business, Growth Hacking

Now there are already millions of articles out there telling you that you can grow your email list organically with just 3ish simple steps. But it seemed like no one was really was speaking to the introvert developer like me with little to no internet presence (not on FB, Twitter, Reddit, Quora, etc).

Growing your street creds on platforms mentioned above seems to take more time and effort than actually growing your email list. For me, I just felt lost trying to navigate these social media platforms when I’ve always been a consumer of content not a creator of one. With no friends or family interested in the contents of my newsletter, I was out of options.

More out of desperation than anything else, I turned to one platform I did spent a ton of time on, Youtube. I certainly wasn’t a creator but I watched a ton of creators who would benefit from my newsletter.

So I listed out a bunch of channels I watched frequently and checked if they had a contact email listed on their channel’s about page. I sent each of them a personalized cold email mentioning contents of their latest video and asking for some feedback on my newsletter since their viewers would be my target audience.

After about 100 or so cold emails, I found a few Youtubers willing to check it out and provide some constructive feedback. After making the suggested changes, they were genuinely enthusiastic about the newsletter and one of them even gave a shoutout in their video without my knowledge! With the shoutout, I reached the 1000 subscriber milestone and then some.

Here are some things I learned after reaching out to 100+ Youtubers:

Target Youtube channels with 50K or less subscribers (micro-influencers). They tend to ignore you when they are a big deal. Target Youtube channels that upload at least 1 video a week. These are the dedicated Youtubers who are more likely to care about the value you can provide them and their viewers. Make sure to mention the part you liked the most on their latest video. They really appreciate this. Make sure that you show them you genuinely care about their feedback by making updates quickly. This was easy with my newsletter being a daily one but it maybe trickier with weekly or monthly newsletters.

To summarize:

I had no audience to start with (not on FB, Twitter, Reddit, Quora, etc). Out of desperation, I turned to one platform I spent the most time on: Youtube. I gathered contact emails of channels I watched frequently that had content relating to my newsletter. I sent them a personalized cold email asking for feedback on my newsletter. After making the recommended changes, one of the Youtubers I worked with gave a shoutout in their video, helping me reach the 1000 subscriber milestone.

If you are interested in checking out my newsletter (ARK Watcher), you can subscribe here: https://join.arkwatcher.com
How I Grew my Instagram Account with Infographics
Tags: Instagram Business Tips, Fiverr, Instagram, Growth Hacking

After posting these images over the course of 2 weeks, I received an additional 940 followers, I almost doubled my engagement, and received multiple dm’s for promotional business inquires.

The bottom line is, if you are able to deliver consistent value to your audience then you will be rewarded with admiration. If you want to acquire the same value as I did, check out this gig below.

https://www.fiverr.com/rapidresults_/design-300-entrepreneur-success-tips-and-motivational-quotes

Have your custom logo added to establish your identity of operating a well-defined Instagram account. Above all, separate yourself from generic Instagram accounts and represent an account that not only moves people but one that pushes your audience closer to becoming the 1%.

So act now and visit this gig and click here:

https://www.fiverr.com/rapidresults_/design-300-entrepreneur-success-tips-and-motivational-quotes

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The Scam 1992 and the Optimal Stopping problem
By: Tarun Kamra
Tags: Mental Models, Product Management, Productivity, Growth Hacking

Finally completed watching Harshad Mehta series that has trumped Game of Thrones rating on IMDB and levelled Breaking Bad — Wow! that’s saying something

Let me say that despite all his smartness, like most of us, he didn’t know “when to stop” either.

He too faced the classical secretary problem or as many call it a parking problem or the marriage dilemma.

Here’s a refresher for those who don’t know — Say we are hunting for a parking spot in a busy area, we often struggle to find the ideal parking space, such that I have to walk less and pay less. The problem always is we stop too early (walk a lot) or too late (u-turn and start again)

Other examples include renting a place, right occasion to open that expensive wine bottle, right time to buy a stock, no. of features in a sprint so to finish in 2 weeks, etc etc.

Towards the end, Harshad says “mujhe 2–3 crore se zyada zaroorat nahi hai (I don’t need more than a few crores)” but thats retrospection. Only wish he knew it before hand.

Well obviously, the problem is simple to explain but devilish to solve.

Many mathematicians have suggested to use Rule of 37%. The 37% rule does not tell which one to pick or where to stop but how many options to consider before zero-ing down. To simplify, we set a predetermined time for ‘looking’ (i.e. we don’t choose any parking spot no matter how impressive it is), then leap (commit to the next best spot available). Its also called Look-Then-Leap rule.

How much time to look — 37% and then leap.

So say if you have shortlisted 100 candidates for a position and the goal is to hire single best person for the job. Here, each candidate stands 1% chance of hiring. Now you can interview either all 100 (time is a factor, plus the risk that all the candidates will wait) but mathematicians say you should interview the first 37% and commit to the next best candidate.
Growth Hack: 5 ways to get those early adopters!
By: Coffeebeans Consulting
Tags: Entrepreneurship, Startup, Growth Hacking

The lighthouse customer or early adopter is the guy who has shown initial interest in your product and is willing to give it a try. If you make him happy, there is a good chance that you will grow quicker.

But lately, there has been a challenge in terms of getting the right early adopters too. Studies have shown that on average 2.5 follow-ups are required for any customer to try your offering. This means that the most important thing that any startup needs is the contact detail of the customer. It allows you to try and convince him to use your offering. But obviously, he should not feel spammed, otherwise, it negatively impacts your brand. But how will they not feel spammed if you contact them multiple times? It is if they give you permission to contact you.

There are proven ways to do that.

**Quirky pre-launch campaigns: **Many startups have gained decent traction with pre-launch campaigns and growing excitement about their product. They show a small video or attractive website giving a glimpse of what the product is about and nicely ask for email ids to be the first ones to try the product. **Making it exclusive: **Making the offering exclusive always arises the sense of pride for the ones who have the invite and desire to have it for those who do not. However, this limits the number of users, but if done the right way can work awesomely. We do not have to mention the example of Gmail to prove the point. **Free info: **This is about luring the customers with free information in lieu of their contact details. It can be as simple as providing links to good quality GOT season 6 episodes or keeping the users updated with newsletters on your industry or quirky product information. What has had good success in this is “The Top 10 or top 5 of ”. **Free stuff: **This is easy but might need some initial investment. But the stuff can be a keychain, pen, cool sticker, t-shirt, etc. The whole purpose is to get contact information. See what stuff can attract your target audience to give you permission to contact them. **Free service: **Give the users demo of your service or offering. Excite them enough to follow what you are doing next. They will happily hand over their contact details to you. This has worked great in the cosmetics industry. Have you not seen beauticians offering free service to showcase new makeup accessories?

This will just fetch your contact details. It's your responsibility to judiciously follow up with these people until they become users. At all times, remember the early adopters are the most important users. Pamper them, treat them special, make them feel awesome.

Serial Entrepreneur and Coach
Instagram Growth Hacking 3.0/How to get 100K Followers
Tags: Instagram Marketing, Growth, Followers, Instagram, Growth Hacking

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This E-Book is for you if at least one of the following statements fits to you

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The Owner of this product mention that the Instagram growth hacking is the book that helps you to grow much faster on Instagram and let you become an Instagram Expert.

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Growth Hacking Course
By: Risto Sarvas
Tags: Aalto University, Growth Hacking

Third year in a row, together with Columbia Road we run the popular hands-on course on growth hacking, i.e., “getting things done” in the digital world. Course size is limited to 20 students, so we’ll figure out how to choose the students.

Photo by Micheile Henderson on Unsplash.

Growth hacking? Eero Martela from Columbia Road explains:

It is an approach for growing a business through rapid experiments in customer touchpoints. Typically growth hacking activities are a combination of marketing, software development, sales, service design, and analytics. In short, it’s about trying all (morally and legally approved) means in order to achieve tactical growth.

The course

The course starts in period III and goes to end of period IV. The lectures and hands-on training sessions are Wednesdays 9–12 and Thursdays 16–18. Each student is assigned to a team of four that works on a specific project.

We are ready to take 16 or 20 students, depending on popularity. We have a quota of four students (one team) in English. The lectures etc are in English but the cases are mostly in Finnish, except for one or two.

It turns out that people already signed up for the course. We will think how to choose the participants. Students with Information Networks as a master’s major have priority, and then we have a special quote of four to non-Finnish speakers. We can take maximum twenty students.

Cases to work on

The projects this year are from the Information Networks programme’s products and marketing efforts (to guarantee that tools etc work smoothly for the team). We have four cases ready, and one of them is in English. We have one more extra case if need be, either in English or Finnish.
Product-Led Strategy: 10 Growth Cases for SaaS
By: Paul Mit
Tags: Growth, SaaS, Product, Product Led Growth, Growth Hacking

Hey everybody 👋 This is Paul.

FlowMapp team is working on product development (as, I’m sure, many of you here).

Every day we take care of our users and cope with daily hurdles related to startup growth (this is fun, anyway).

We’ve gathered an exciting experience along the way and decided to share with you the practices of Product Led Growth (PLG), the primary driver of our customer acquisition, conversion, and adoption. And delivery value to end-users, of course.

Since the first product release, we have been working according to this exact strategy but learned its name a lot later (great thanks to OpenView).

This article is based on the speech I gave at the PLG Conference. Here I’ll cover the practical parts of Product Led Growth and explain its main concepts using 10 FlowMapp’s cases.

Update: This is the 1 part in a two-part series. Please read the second one also: Product Growth is hard

Let’s go 🏄

The Product

We are a bootstrapped SaaS startup (productivity tools, online collaboration, UX/UI design). Still, I like the definition of «small team of enthusiasts who are obsessed with inventing collaborative design tools for passionate makers all over the world.»

Our audience consists of 180,000+ users from 150 countries, and among our clients, there are such companies as IBM, Intel, Salesforce, Invision, Accenture, Unicef, Hyperloop TT, Pega, and Kontrapunkt.

This motivates us to go further 🙌
These hit me right in the feels!
By: Kayla Matisi
Tags: Writing, Self Improvement, Freedom Of Speech, Growth Hacking, Gratitude

. Write when you don’t believe in yourself. Mo…n the day of your loved ones’ funeral. Write when you lose your job. Write when you feel like shit. Write as an escape. Write to empty your mind. Write when you don’t believe in yourself. Most of all, write to be helpful.
This week’s must-reads: You’re Probably Supposed to be Doing Something Else Right Now
By: Nir Eyal
Tags: Psychology, Tech, Happiness, Productivity, Growth Hacking

In my work as a behavioral designer, I come across important stories on how psychology influences our behavior. Every week, I share my round-up of the most important stories at the intersection of psychology, technology and business. I hope you enjoy them!

Why cities are not as bad for you as you think (BBC) Contrary to popular belief, living in densely populated cities can offer many health benefits — even during a pandemic.

What You Should Follow Instead of Your Passion (Harvard Business Review) Following your passion sounds like a wonderful thing when choosing where to invest your time and effort, but it’s just a bit too glib to be useful.

You’re Probably Supposed to be Doing Something Else Right Now (Learn Then Apply) You can be a person who does what they say they want to do, when they say they’re going to do it.

7 Magic Phrases That Make You Instantly Likable on Video Calls (Michael Thompson) Here are phrases people have said on video calls that made them instantly likable.

Clear As Mud: The Role of Clarity In Times of Change (Forbes) Three important elements that can help leaders achieve the necessary clarity for growth.

Facebook Is Dead (It Just Doesn’t Know It Yet (Medium) The megalithic social media monopoly faces five potentially insurmountable challenges in the years ahead.

Happy reading!

- Nir
How To Increase Revenue For Your Retail Outlet In 5 Simple Steps
By: Jt Of We Are Day One
Tags: Offline Marketing, Marketing, Small Business, Business, Growth Hacking

Strategy #5 — Transform Patrons From Simple Passers-By To Loyal Fans Of Your Store

How do you do this, you ask?

Simple! By introducing a Loyalty Program for your store.

How it works is that as part of joining your store’s Loyalty Program, customers at the cashier would be able to redeem a neat discount while checking out in exchange for their phone number and email address.

And how does this help you turn them into loyal fans who will continue buying again and again from your store, you wonder?

Another simple reason! (well… perhaps simple in hindsight)

When you’re able to acquire any form of contact point with customers — be it their phone number or email address — what this means is that you have now acquired a new avenue to continue promoting new offers, discounts, and product launches to a bunch of people who already have the track record of purchasing items from you before.

In the past, once a patron stepped outside your store, there was no telling when they’d come back. Nor was there any way to continue following-up with them if they weren’t physicall present.

But all that has changed now with the new rise in loyalty programs that have been spurred on with the development of software to support such programs.

So right now as soon as you can, set up a simple loyalty program for your own store to get your customers hooked to purchasing more items from your store at a member’s discount while also following up with them frequently on new happenings within your store via the contact point they provide you.

Remember that as much as possible, you want to remain at the top of mind of your customers at all times so that when they’re ready to buy, they’re thinking about you.

With their number and email address now at hand, you can conveniently send messages, images, and promotions directly to your customers that may even serve as the trigger that switches on their craving to buy even if they hadn’t had the intention to do so prior!

So with that, that’s the final strategy for this post.

Hope you enjoyed it and take away actionable steps to begin implementing in your store today!

Till next time.
It takes more than one to Drive Growth
By: Gin Wong
Tags: Product Management, Productivity, Growth Hacking

Photo by Jeremy Bishop on Unsplash

“Growth” is an unavoidable term now in any startup or business organisations especially in software and technology companies. This term is definitely not new as we have seen blogs, tweets, conferences on Growth 5 years ago when startups and entrepreneurship is a trend.

However existing organisations within Malaysia have not adopted any of these methodologies yet until the maybe the last 2 years. The term has exploded in our local scene. Every training course, materials, conference in Asia talks about driving growth. Organisations are restructuring to fit growth teams into their charts. No one wants to be left behind but are we doing it right?

People who have been following the Growth space knows that “Growth Hacking” has been publicised by Sean Ellis in his book “Hacking Growth” that drove many startups to adopt the methodology in hopes to create sensational growth results like Dropbox, AirBnb, Paypal, etc. Although these case studies inspires many to stand up and act on growth, it does contains methods that is non-repeatable now to drive the exact results because everyone is doing it. As what Andrew Chen has mentioned in this blog post

Make no mistake, by the time someone is sharing a successful growth hack in their company blog, the specific technique has already been milked for all it’s worth. The value is in knowing why all these other recipes work and then applying those learnings to your own situation. Andrew Chen, https://mixpanel.com/blog/2016/03/16/andrew-chen-and-the-state-of-growth-hacking/.

It is about knowing core fundamentals and designing our own innovative ideas that drives effective tactics.

This blog is a documentation of my thought process, perspective and experiences on Growth and specialized topics in Marketing, Product Marketing Management and Analytics.

I sincerely hope it can be of guidance to anyone who is trekking the same growth path as I am.

I would love to connect with you. Do add me in any of the social links above.
B2B Ultimate Growth Hacking Techniques to Accelerate your Business in 2021
Tags: Business Growth Strategy, Linkedin Marketing, B2b Marketing, Content Repurposing, Growth Hacking

Growth Hacking Strategy

Have you heard of growth hacking tips and tricks to acquire new customers or are you still working on traditional ones? Traditional B2B marketing strategies tend to be outdated and typically don’t generate the necessary growth required by businesses. On the contrary, the new growth hacking strategy is all about augmenting your user base quickly.

Growth hacking is one of the most novel buzzwords in terms of b2b marketing that mostly refers to utilizing low-cost or even free marketing techniques exclusively for growing business. Although traditional SEO tactics for years have helped businesses in generating organic leads, now it is no longer enough.

In 2020 if you want your leads to grow more rapidly you require more aggressive strategies as well as expertise that will make your efforts last longer. Below are a few growth hacking tips been mentioned that can be used for growing your business in 2020–2021:

Enhance your LinkedIn Presence:

LinkedIn is known as the most effective platform of lead generation for b2b companies owing to its culture as a social channel for professionals as well as businesses. According to a recent study, LinkedIn was responsible for driving more than 80 percent b2b social medial leads.

Repurpose Content:

It is not necessarily creating new content every time. You can always repurpose your old content that is useful as well as relevant to current market conditions. For instance, you can try converting your blogs to a slide share presentation or infographic or even an e-book for giving your message to your users.

Free trials:

Offering free trials allows potential leads to try your product, following which you get an opportunity to nurture those registrants with additional content & offers that might lead them at purchasing your paid version.

Create shareable content:

Content that can easily be shared as social validation and is valuable for your audience directly impacts your website’s ranking over the search engines, especially Google.

Create Newsletters:

Creating targeted newsletters as per the segments of your target audience can ahead of a long way in terms of enhancing the visibility as well as the credibility of your business. In simple words, segmenting a newsletter is one of the easiest tricks that often results in increased sales conversions.

Testimonials as growth hackers

Use testimonials to increase your leads followed by sales conversions as it helps in activating your visitors with word of mouth publicity

Are you looking for Growth hackers for your business? Try reaching out to us at Coleda B2B, to discover our efficient way to convert leads and generate client-base
Heart is a Superpower
By: Sean M Everett
Tags: Strategy, Emerging Tech, Product, Business, Growth Hacking

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Cyberday: 5 días con Insider
By: Fabián Müller
Tags: Growth Marketing, Reign, Insider, Ecommerce, Growth Hacking

Learn more. Medium is an open platform where 170 million readers come to find insightful and dynamic thinking. Here, expert and undiscovered voices alike dive into the heart of any topic and bring new ideas to the surface. Learn more

Make Medium yours. Follow the writers, publications, and topics that matter to you, and you’ll see them on your homepage and in your inbox. Explore
Monetization Law Number Seventeen: monetization is primarily a profit and revenue maximization concept, not a growth concept
By: Strat-E-Gym, The Monetization Manifesto
Tags: Pricing Strategy, Startup, Marketing Strategies, Monetization, Growth Hacking

Monetization Law Number Seventeen: monetization is primarily a profit and revenue maximization concept, not a growth concept

Monetization as a profit tool

Monetization is a revenue and profit optimisation concept.

Growth, revenue or profit

Monetization is a term used for all manner of purposes. We see monetization as primarily a revenue and profit lever as opposed to a growth tool. At some point in most markets, an increase in price will result in demand trending to zero. The laws of supply and demand are always with us. Monetization works within the confines of this overarching economic concept. The outcomes of growth, revenue, or profit maximization are correlated, but not always harmonious. Thus it is essential to set a clear direction on which is to be the number one goal.

In rational agent terms, the marketing team may be motivated for maximum unit sales, and the sales team may be aiming for the highest revenue. The gap therefore arises; who in the organization is driven solely for profit maximization? — The monetization function!

The schema below demonstrates the importance of goal clarity.

Price scenario #1, with sales of 2,000 units, would please Marketing. Price scenario #3 with revenue maxed at $80k would delight Sales. However, it is price scenario #4, which is optimal from a monetization profit perspective.

A monetization advocate is, therefore, a key seat at the goal-setting table. But, it is also vital that the #1 goal objective be communicated across the business.

Profit v’s Growth v’s Revenue

Monetization mapping — The Law of Supply & Demand

This exercise of mapping estimated scenarios should be carried out and used as part of the monthly monetization pack to fuel precise goal-setting — growth, revenue, or profit.

Conclusion: You can optimize for revenue or growth or profit — but not all three at the same time

This is part seventeen of the twenty-four laws of monetization series