5 Digital Marketing Trends You Can’t Ignore
Tags: Video Marketing, Content Marketing, Digital Marketing, Trends

We at Brisk Web Services are well aware that digital marketing is a dynamic field.

Keeping up with all of the algorithms and regular revisions can feel like a full-time job at times!

(Come on, Mark Zuckerberg!

Please, give us a break!)

I’m joking…

In all seriousness, being current with the top digital marketing trends is the best thing you can do for your business, whether you do it yourself or employ an outsourced agency like us to save you time and money.

Don’t worry, we’ll assist you!

Here are the top five digital marketing trends that you should be aware of right now!

1. Video Content

video production services

If you haven’t been living under a rock, you’re probably aware that video is the most popular form of social media right now.

The numbers speak for themselves.

Did you know that TikTok had 3 BILLION downloads in June 2021?

According to App Annie, in the five years that the video-sharing app has been around, it has risen to become the 7th most downloaded app of the decade.

Instagram has also joined the video bandwagon.

Instagram’s CEO, Adam Mosseri, stated in a video in June 2021 that the service is no longer a photo-sharing platform.

Instead, Instagram will focus on video content, capitalising on the high levels of success that competitors such as TikTok and YouTube have achieved.

So, if you haven’t already, get your company ready to produce some fantastic video content — Instagram reels, TikToks, explainer videos, testimonials, culture videos, the list goes on.

2. Content with a Purpose

Despite the fact that our digital marketing agency lives by the slogan “content is king,” we’d like to make a significant change to Neil Patel’s term.

“Quality content is the king.”

Consider this: Every person, at any given time, has a vast amount of stuff to choose from.

It’s almost too much to bear.

Consider the following:

Why should someone visit your site instead of your competitor’s?

What do you have to give them that your competition doesn’t?

Sure, you’re giving away eBooks, but is the information unique?

Is it a general term?

Offering valuable material is your best bet for winning clients’ trust.

This means no hastily written articles with mistakes just to get something out there.

You should aim for high-quality, long-form material.

It’s also crucial to do it in a way that doesn’t come across as overly salesy.

We realize it’s a fine line to walk…

Consider this as an example of high-quality content.

You’re in the mall when you come across an electric wine bottle opener.

(Oooh!)

What would make you more likely to buy the wine opener in question?

A drab instruction booklet explaining what the product is and how it works, or a well-designed pamphlet demonstrating how the wine opener will save you time and frustration for years to come?

We believe you already know the answer.

Synthetic corks are no longer a problem!

But, in any case, long-form, value-driven content is critical in any digital marketing plan.

3. Content that is hyper-personalized

It has occurred to each and every one of us.

You’re on a website looking at a product; it could be shoes, furniture, or food.

You then navigate away from the page without completing a purchase.

You get an item with the subject line “Get it before it sells out!” a few hours later.

or “You left something behind…”

You open the email and…

It’s the same item you were looking at just a few hours ago.

Isn’t it strange?

Well, not in the world of digital marketing, at least.

You’ve arrived to hyper-personalized content!

The third digital marketing trend to watch is hyper-personalized content.

Adding simple first-name impersonation to your email marketing isn’t a novel feat, and as you can see, we’re not talking about that.

(That was remarkable five years ago, but times have changed.)

Businesses that want to enhance traffic and conversion rates need to get down to the nitty-gritty about who their target audience is and, more crucially, what they’re searching for and where they’re looking.

You can collect information about individuals who interact with your business and follow their behaviour using artificial intelligence (AI) to better target them.

Many third-party software businesses can assist you in obtaining data in order to generate hyper-personalized content.

Here are a few of our favourites:

Create content that is optimized for voice searches.

“Hey Siri, do a Google search for ‘content marketing!’”

Every day, millions of people use AI-powered voice assistants to search for products online without ever touching or being near their phone or computer.

Today, user experience and web accessibility are critical.

With the rise of voice search, such as Siri, Google, Alexa, and Cortana, it’s more crucial than ever to make sure your content is voice search optimized.

4. Easy to contact

We now live in a world where delayed gratification isn’t a good thing.

Not when we have a query about a product, service, or company, at least!

Whether you’re contacting your favourite apparel brand, salon, or restaurant, you probably want a rapid answer on a user-friendly platform.

It’s the same with your prospects.

If you aren’t available around the clock, leveraging AI to ensure that your prospects receive timely responses is a no-brainer!

5. Hiring an Outsourced Digital Marketing Agency

We understand that there are a lot of points to cover.

Focus on what’s popular right now and modify your content marketing strategy accordingly.

Recognize current trends and employ them in your digital marketing campaigns.

Source: https://briskwebservices.com/digital-marketing/5-digital-marketing-trends-you-cant-ignore/