Organic Search vs Paid Search: Which is the Best in 2k20?
By: Nikhil Rangpariya
Tags: Marketing, Organic Marketing, Paid Search, Organic Seo, PPC Marketing

Organic Search vs Paid Search: The Epic Showdown

Organic Search vs Paid Search: Which is the Best in 2k20?

How can you incorporate both for maximum ROI in 2k20?

My Experience in this industry is more than 3.5+ years and here I want to elaborate to you what is good for your business: organic search or paid search? In this digital landscape, a marketer needs to use Paid and Organic means PPC and SEO both for delivering results.

Organic Search:

Organic search is a method that has higher placement and here we can obtain maximum results without paying a single penny in the lead generation. The ranking on the page is unpaid. In organic search, we get lots of traffic from the website with its help it improves the search engine ranking of the page.

As per research if you on the first page of Google (The Top 10)then you receive 92% off all search traffic on Google and traffic drops by 95% on the second page.

Organic search includes taglines, URL, Keywords and many other things. People especially find this by googling which can be referred to as search traffic.

So after this all things, You might be skeptical that how could I get organic footprints?

Keep SEO in your mind. The main advantage of SEO is a permanent result. Start targeting your page or website with keyword who you want to rank and also check the volume. They definitely help you to grow organically in the search results.

Benefits for Organic Search in 2020:

1. Organic Search cost nothing

2. Organic search delivers magnificent ROI

3. Organic Search helps in marketing channels

Organic Search cost nothing

By comparing the paid search, the organic search comes up with zero cost. In organic search, we don’t have to find funds or budgets. In organic search, the company doesn’t have to provide any money or need to spend. Just write a good quality blog, fulfill with SEO criteria and get a result. That’s It.

Organic Search delivers magnificent ROI

Why an Organic search delivers magnificent ROI because SEO is a long-term game. When you start organic SEO, it’s result was going long for your business.

There are 90% of marketers who are successful in SEO. We can easily measure the return for SEO strategy. We can easily browse the case and to see the impact of SEO strategy.

Organic Search supports marketing channel

Organic Search is for online marketing. If a social media campaign supports organic search and can set the company for success result and that’s why paid VS organic has some debates due to this advantage.

Google always loves organic backlinks so the mostly online marketer ranking at the top in Google because they have more organic backlinks compare to competitors.

Paid Search:

Paid search means which shows ads in the search engine. It works on the Pay Per Click model. It is called PPC(Pay-per-Click). It advertises the program like Listing Ads, Google Ads, Bing Ads and Shopping Ads.

Some are the trends which are helpful in 2020:

PPC automation

Amazon Paid ads

YouTube Paid Video Marketing

Responsive search ads

PPC Automation:

Nowadays in 2020, the advertising for PPC has changed in digital marketing. Google has generated more like( $32.6 billion) in revenue from advertise. There is a large amount of data working together to identify the proper audience. Google has invested much in a wide variety of options for automation.

With the use of PPC automation, experts can free up their time and use this time in top-level strategy. You will get your result as per your keyword bid.

YouTube Paid Video Advertising:

In Jan. 2017, Google announced a YouTube advertisement to reach more views. In YouTube, the marketer can target ads at people who recently search for any services and products. It also targets based on your google history.

Keyword bid on Youtube is compared to the average Google Search cost per click to less and it is a cost-effective way to target audience with more engagement.

Amazon Paid Ads:

PPC means that Google ads and Facebook ads are right and can be moved aside. Amazon is the third-largest and fastest-growing advertisement with amazon ads. Amazon has many advantages on Google and Facebook. With the help of the amazon site, it helps to increase the diversity which helps to advertise.

When you do amazon paid ads, then sponsored product ads are the advertisements on Amazon that seem in search results and product listing pages first.

Responsive Search Ads:

Responsive search ads had been launched in 2019 and it is really great way to target your audience. There were some different headlines for the description for using AI for finding the popular combination. The creativity is back in 2020 and it will keep improving machine learning techniques. Sometimes in google AI treats data and is very different.

In my opinion, I would suggest doing both for your business. Organic will provide you long term game and Paid search provide you quality leads and business.