How does UX design affects your SEO?
By: Alaguharani A B
Tags: Website Design, Seo Tips And Tricks, UX Design, User Experience Design, SEO

The Fundamentals altering the usability game!

User Experience design and SEO.

The internet is not the same as it was last month, last week, even yesterday. The evolutions keep pouring in. It is time to upgrade businesses with websites that are not working on optimization strategies from a decade ago. They are in no way useful to achieve a tremendous reach organically. It is not enough to create site traffic through keywords and links. They are not the most active participants in the super-fast world. The traffic is now being determined by the user engagement factors like time spent on the website, bounce rate, pages visited, etc.

To be precise, a user will only be aware of the UX when it is poor. Good user experiences would not let the visitor think about it, rather it would prompt them to go ahead with the intention with which they visited the site. The bad UX design would reflect in the usability features. Now, Google is waiting behind you to check the real human behavior to determine the site ranking based on its quality.

To go through all these tests and come out with flying colors, the website should have strong onsite SEO and a simple UX design. This blog here highlights the areas where your priorities should be focused on, so as to reach the top rank in search engines.

Navigations Simplified:

Navigation simply facilitates the movement from one web page to another web page. The website should be optimized for both Google and customers. There is no choosing either one. The major problem that arises between the UX designs and SEO is the allowance of architectural complexity in websites. SEO encourages the creation of robust websites with many pages, which might look good from the point of view of optimization. But it would become an utter blunder in case of navigation.

Too many pages might really give an impression of the depth of research and intention, but ultimately your site needs to provide a remarkable user experience. For that to happen, it has to create a website with rich content and focused keyword grouping along with simple navigation.

2. SEO friendly Layout creation:

Search Engine Optimization is very hard to achieve but can be ruined by mindless layout design and content placement. SEO and attractive site arrangement are two different ends of the spectrum. These design nuances can very well get in the way of SEO. But here is the silver lining in the cloud! The UX can help in designing a layout format that is pleasing to the eyes as well as performs well at SEO. Few things have to be taken care of to make this happen to like,

Create short and crisp content that could work well with both the aesthetics planned and SEO. The designers can use the list options, short text blocks, and appropriate images to create a remarkable experience.

Too much text content would make the website look like a manual instead of something people might look forward to using. The pages could be incorporated with videos and images wherever possible.

The Call to action blocks should be made attractive and at the same time persuasive enough to push the buttons in the users’ minds. The details can be placed liberally on the pages.

3. The Site load speed:

The site speed allows the designers and the SEO’s to gather insights about the technical aspects like load speed, and to optimize images, caches, etc. Like every evolution, the site’s evolution has now placed speed as an important decider for ranking. The fast-loading websites find themselves on the positive side of Google and are presented with ads. The site’s performance could be explored through the usage of tools like Google PageSpeed Insights, which can help the UX designers with insights into ways in which the site can perform better.

4. Mobile Responsive Design:

Mobile responsive design is not a luxury but a necessity that could upgrade both website usability and SEO. Mobile search has become the most common traffic, and if your website is not adapted for the mobile-responsive design it would drive away half of the visitors. The user engagement would face a backlash if the cross-platform responsive design is not included. The UX designers are now aware of the prominence of adaptable designs but it is totally in the hands of businesses to make themselves updated to the trends and expectations.

These are some of the most fundamental User experience designs that could impact SEO if rendered properly and can alter the site traffic positively. The designers and businesses should keep in mind that the sites should get created and optimized with both Google and users in mind. If you are looking forward to working with the design team well versed in the current trends and loaded with expertise, get in touch with us via: contact@getmayon.com

You can visit Mayon Technology Solutions through our website: https://getmayon.com/