FAST FASHION: OUR CLOSET’S MONSTER
By: Mallika Singhal
Tags: Pollution, Clothing Brand, Clothing, Waste, Fashion

FAST FASHION: OUR CLOSET’S MONSTER

Fast fashion are the brands that produce volumes of clothing throughout the year. Brands are making clothes at an affordable price which results that consumers can update their wardrobe very quickly. The concept behind fast fashion is to get the newest fashions in the market as quickly as possible when they are on trend, so fashion retailers try to capture them when they are high in trends to meet the consumer demand, but sadly they just discard them after some time. It’s a term used to describe merchants’ extraordinarily fast turnover of fashion designs.

picture taken from pinterest

According to a report by the Danish Fashion Institute, it is also the second-largest polluter after oil and gas. Fast fashion is a word used by retailers to describe how designs move swiftly from catwalks to catch fashion trends. It is based on the most recent fashion trends seen during fashion weeks for both spring and autumn wear.

But did you know the impact of fast fashion on environment?

Picture taken from Pinterest but edited by myself

Yes, this is the actual reality of fast fashion. Have you ever asked this question to yourself that what is the impact of fast fashion on the planet, on workers, or animals, and on consumers?

According to a study, the average consumer now buys at least 60% more clothing than they did in the last 15 years. Each minute more than two tons of clothing are bought in the UK. So, if you look at the above data that means that fashion industry is responsible for at least 20% of global wastewater. Yes!! You heard it right. 20%. Because so little clothing, shoes, and other textiles are recycled, millions of tonnes of clothing, shoes, and other textiles end up in landfills every year. Only around 12% of the fabric used in clothes gets recycled on a global scale. However, our earth is being harmed by our over use of low-cost clothing. It results in a significant increase in pollution and the loss of natural resources.

Picture taken from pinterest

H&M is one of the most famous and the second largest fashion retailer brand in the whole world. This company had failed to pay at least 8,50,000 garment workers there living wage. And not only this many female workers are also get physically and sexually abused. Isn’t it disgusting? I don’t understand Like how these big brands are trying to make us fool in every possible way. Not only this but there are many more brands we should avoid if we want an ethical and sustainable wardrobe like Shein, Mango, Zara, Forever 21, Fashion Nova and many more.

Screenshot taken from Pinterest

Now, the question is how to recognise a fast fashion brands and how to avoid them? Because there are so many brands available in the market.

Okay! So lemme tell you.

Fast fashion manufacturers provide a new line of clothing every week. They offer them at a reasonable price. They also employ several marketing strategies to persuade clients to purchase these new fashionable garments. They attempt to conceal false facts in order to deceive customers into believing that they are a trustworthy and long-term in business.

After seeing this information, Now it is our responsibility to avoid fast fashion brands.

Article References: https://www.bbc.com/future/article/20200710-why-clothes-are-so-hard-to-recycle

https://goodonyou.eco/what-is-fast-fashion/

https://www.sustainably-chic.com/blog/fast-fashion-brands-to-avoid

Picture references: https://pin.it/6n3zv0n

https://pin.it/6n3zv0n

https://pin.it/3t28FC9