Here It Is: LinkedIn Analytics For Your Personal Page
By: Tim Schmidbauer
Tags: LinkedIn, Linkedintips, Linkedin Profile, Linkedin Optimize, Linkedin Tool

Here It Is: LinkedIn Analytics For Your Personal Page

You will find the best solution for analyzing your LinkedIn content and profile. I show you a free way, as well as a paid one. Tim Schmidbauer Jun 3, 2020·4 min read

Most likely you come across this article because you want to find out more about how you can analyze your private profile. Common reasons are:

Improving the visibility of your LinkedIn profile

the of your LinkedIn profile Enhancing your content performance (engagement)

your (engagement) Or just wanting to know what works best for you

I will show you 2 ways, how you can find out more about your personal LinkedIn statistics. One is completely free, the other one has a free plan as well as a plan for professional users.

1. Using Only LinkedIn To Extract Data

‍The most common way is to gather the data manually from LinkedIn.

Many users use this approach in the expectation that the analysis will reveal optimization potentials.

We will now have a look at what you can expect from this method.

What Data Can You Extract?

By using this method you get basic insights into your personal LinkedIn data. You will find statistics concerning your profile as well as your content.

Be warned: You will need quite some time to do the research this way, because you have to navigate to a lot of sites within LinkedIn to get all the data you need.

Native LinkedIn data

Data you can extract:

📈Post Impression

📈Likes (Reactions)

📈Comments

📈Search Appearances

📈Profile Views

📈Basic profile statistics

Data you CAN’T extract:

📉Amount of Shares

📉The Engagement Rate

📉All metrics: No historical data at all

📉A visualization of the correlation between Comments, Likes, Shares and Impressions

📉Link clicks

As you see you get a good first insight into your data.

However, what I miss at this point is that LinkedIn does not provide data for a more extensive analysis.

For example, I miss the information on how well my audience responds to my content, therefor I usually look at the engagement rate.

Also, I miss that LinkedIn does not give me any informations about the correlation of certain data sets, as we will see in the next method.

Summary

Pros:

✅ It’s Free

Cons:

❌ Time Consuming

❌ LinkedIn doesn’t give you a lot of data

❌ Hard to gather data due to many different sites to navigate at

due to many different sites to navigate at ❌ No CSV export

❌ Not suitable if you manage a team or clients‍

2. Using A LinkedIn Analytics Tool

As you can imagine extracting data manually is not for everyone (including me). There aren’t many tools out there that let you analyze your private LinkedIn data.

However, there is one tool that is capable of doing so. The tool is inlytics.io

Let’s have a close look at what it can do for you.

What Data Can You Extract?

LinkedIn analytics tool inlytics.io

Data you can extract:

📈 Post Impression

📈 Likes (Reactions)

📈 Comments

📈 Search Appearances

📈 Profile Views

📈 Enhanced profile analytics

📈 Amount of Shares

📈 The Engagement Rate

📈 Nearly all metrics: Historical data

📈 A visualization of the correlation between Comments, Likes, Shares and Impressions

Data you CAN’T extract:

📉 Link clicks (not yet)

A dedicated analysis tool gives you much deeper and clearer insights into your data.

It will help you speed up your analysis process while at the same time helps you to improve your (or your clients) LinkedIn game.

Summary

Pros:

✅ Free version available

✅ Very time-efficient

✅ One dashboard to extract data from

✅ CSV Export on product roadmap

✅ Suitable to manage multiple accounts

Cons:

❌ Professional plan not for everyone

Conclusion: Which Way Is Right For You?

To sum things up, here is a comprehensive overview of what kind of solution is right for you.

Using LinkedIn To Analyze Data Is Right For You If:

You do not expect to get actionable insights right out of your data. Instead, you know that it takes time and patience to analyze every content piece on its own and you fine with that.

Also, you don’t want to invest money. Then this solution is perfect for you.

Using A LinkedIn Analytics Tool Is Right For You If:

You want comprehensive insights into your data, that help you figure out what works and what doesn’t. You do not want to spend hours analyzing each and every content piece.

You want more in-depth data to improve your LinkedIn game. You are a professional and/ or care for a team or clients. You can invest a small amount of money into these additional features.

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That’s it from me. If you want to try out inlytics, go ahead and grab yourself a lifetime free account, by signing up today. Have an awesome week!