How To Measure Online Reputation
Tags: Search, Reputationdefender, Reputation Management, Search Engines, Online Reputation

“What people will say” is increasingly important for brands and managing it is no longer an option, but an obligation. Knowing how to measure your online reputation is the first step in taking care of it. Keep in mind that your consumers search and compare online before making any purchase decision. In fact, 60% avoid a brand if they find too many negative comments and up to 17% distrust it if they do not find other opinions.

What is online reputation?

Online reputation is the perception of a brand’s image and level of prestige on social networks, websites and also on search engines such as Google.

It is created from the content shared by that brand and from users’ opinions about the brand, products, services and values on social channels. Therefore, online reputation does not depend only on us, but we can measure it, control it and work on it so that it is perceived as what the brand wants to transmit.

5 essential metrics to measure online reputation

As we always say when we have the opportunity, measuring is essential. With your brand’s online reputation it is no less important, so measure it in order to manage it successfully. It is not just a matter of registering mentions of your brand, or paying attention to every opinion (especially the negative ones), but you must know how to prioritise what is most important for your consumers and for your brand.

Although at first it may seem like too much information, there are several strategies and tools that will help you carry out an impeccable management. To give you some ideas, here are 5 metrics to take into account:

1. What emotions does your brand generate?

Be attentive when consumers express their opinion about your products, their purchase experiences, etc. Start by defining whether the first impression they form is positive or negative, but it is important that you also establish other categories of interest in order to plan better marketing strategies in the future. Knowing the emotions that your brand generates will help you to provide better answers to your consumers’ problems in an effective way.

2. What position does your brand occupy in search engines?

Knowing this and keeping an eye on its evolution will help you to create, maintain or improve your online reputation. This will allow you to plan better marketing strategies and carry out a more complete analysis of the campaigns you carry out. To do this, take into account both social networks and your website.

3. What keywords are associated with your product or brand?

This is important because it does not only take into account your current consumers, but also potential consumers who perform searches related to what your brand is offering. This is very useful for capturing customers from your competitors who may be looking to switch brands or try new products.

4. How consistently is your brand talked about?

To maintain a good online reputation for your brand, you need to constantly monitor all interactions and opinions about it. You also need to address complaints and resolve any issues that may arise. Depending on the demand generated by your brand, you will be able to define whether you need a Community Manager or a specialist for each social network in order to provide an effective response.

5. Who generates quality content about your brand?

The constant creation of your own, original and quality content means that this content will occupy the top results in search engines and make criticisms and negative comments lose positioning and become more and more “buried” until they disappear from the first pages.