4 essential things to use for improving your Facebook strategy
By: Antonis Spyridakis
Tags: Social Media, Facebook Strategy, Social Media Marketing, Digital Marketing, Social Media Strategy

This spring brings some cool Social Media features for Social Media Marketers. Are you looking for new ways to improve your brand’s social presence this spring? Are you looking for new things to include in your Social media strategy?

You can find out the answers in this article. I will provide you 8 essential things you need to try this spring on Facebook & Instagram.

Let’s get started!

Facebook

1. Use More Facebook Live videos

Video is the new king on Facebook nowadays. Facebook recently changed its algorithm. Well, if you want to beat the algorithm you should contain more Facebook live videos into your Facebook Strategy. Why?

Live video content prompts six times the number of user interactions as regular video on average. Facebook live videos are the best way to produce a meaningful engagement with your audience.

Write down some ideas regarding your Facebook live stream strategy. I will suggest you some ideas. You can use Facebook live to showcase the people behind your brand. You know, people like people and not brands. You also could create some how- to Facebook live sessions. Educate people how to use your products or services. Conduct a Q&A session.

2. Use only native videos

Don’t forget! Native Facebook Video is the new king. Video content posted on Facebook sees an average of 135% more organic reach than photos. Include more videos on your Social media strategy.

Don’t forget to add captions too. 82% of Facebook users watch videos with the sound off. If you want to spread an important message around your brand captions are necessary.

Try to find out some time and resources for video production. Don’t forget to use only native Facebook videos! Don’t use videos through Youtube!

3. Turn your blogposts into videos

You spent a lot of energy and effort on writing your blog post. You published this blog post on your social media channels but without results.

I have a solution for you. Have you tried to turn your blog posts into videos? Ok, you can definitely tell me, “I do not have the required software for that”.

All you can do is to use some tools where you can find out over here. Put the essential info into your video and lead people to your website. Experiment and see if this strategy works well for you.

4. Create a group around your brand

Mark Zuckerberg announced that Facebook would be changing its newsfeed algorithm to prioritise content from friends, family, and groups. What’s the smart solution for that? You need to invest in Facebook groups.

Create a Facebook Group and build a loyal community around your brand. Encourage conversations with your audience, ask feedback, create polls with to test new ideas, and create high-quality content. In my humble opinion, Facebook groups are weapons for Social Media or Community Managers out there. If your goal is to increase your engagement, you need to include Facebook Groups on your winning Social media strategy 💪.

Conclusion

I’m looking forward to your personal winning suggestions. You can share them in the comments below. Feel also free to suggest me some topics for my next article! I am looking forward to your comments!

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