What is a digital Agency and what functions does it perform
By: Prostudio Digital Agency
Tags: Marketing, It, Digital Marketing, Digital Agency, Digital Marketing Agency

Digital Agency-what is it? As a rule, when organizations want to make their brand more recognizable in the market and increase the number of sales, they turn to digital agencies. Because such agencies position themselves as a team of professionals who are able to develop websites, configure targeted advertising, as well as the context and create competent digital strategies for promoting the resource and building a brand reputation. Let’s get acquainted in more detail with this important position in the field of Information technology.

Digital Agency-what is it

Digital-Agency is a Studio engaged in certain types of activities in the field of information technology. The word “digital” is translated as “digital”. Accordingly, the full translation is a digital Agency.

Agencies of this type specialize in: creating non-template sites with “clean” code, web design, further content filling, forming digital strategies, SEO optimization, SMM promotion, application development, increasing the reach of the target audience, analytical work, developing a sales funnel, forming “viral content” that becomes known through natural growth and reposting. Of course, this is not all the activities that a digital Agency can do. We have listed the most basic examples, and let’s look at some of them in more detail.

What digital agencies do?

Despite the fact that digital agencies provide various IT services for creating, promoting websites and increasing sales, many studios work in one or two directions. Because, this makes it possible to keep a small staff of employees and follow the news only in your industry, and not the entire IT world as a whole.

However, our digital Agency Prostudio does not adhere to these views — we provide a comprehensive list of services. Let’s look at what digital agencies can do, using our example.

Site development — we believe that in terms of site creation, the entire list of tasks should be taken over by one Agency. In other words, one Studio should be responsible for conducting preliminary analysis of the customer’s industry, prototyping, design, layout, and further testing. Otherwise, in the future, you may get a product that will not bring the desired result. First of all, this will happen because it may be difficult to transfer information about what the previous company did to the new contractor. Internet marketing — we are engaged in the formation of digital strategies, SEO optimization, SMM promotion, setting up various types of ads on the Internet, as well as analyzing the effectiveness of the results brought by marketing tools that were used during the promotion of the resource. Branding — when creating a new brand, first of all, you should pay attention to three important criteria: the name, elements of identity and brand positioning as a whole. As a rule, it is these elements that a potential client encounters first of all when getting acquainted with the company and its product. In other words, the development of a logo, corporate identity, naming, slogan, font, positioning-all this is aimed at making the client remember the nonsense of the organization selling its product or service. Apps — we develop apps for iOS and Android. We form the interface design, develop the ecosystem’s gaidlan and prototype of the product itself, as well as promote it. Outsourcing — in our IT company, outsourcing services include: technical support, training of company employees, implementation of CRM systems, maintenance of websites and applications, as well as setting up various servers.

We’ve looked at what a digital Agency is and what it does. now let’s look at what a full-service digital Agency is.

Digital Agency

What is a full-service digital Agency?

All digital studios are unique in their own way-there are both highly specialized and wide — profile ones. The main features of a full-cycle digital Agency are that it can perform all of the above tasks in a comprehensive manner. What we mean is that very often an IT company that provides a large list of various services is not able to perform the entire process “from and to”.

For example, one Department initially develops a website, but it may be difficult to further promote it or create an adaptive application due to problems with delegating responsibilities, transferring information from the customer to the performer of a certain stage of work, and managerial qualities in General. From the outside, it may seem that there is nothing complicated in this, but this is an erroneous opinion, since many specialists participate in these processes, working exclusively to optimize the work of Agency employees. We know this from personal experience, since Prostudio is a full-service Agency.

Such as, project Manager, project Manager, art Director, technical Director, senior developer, QA engineer and many others. This is the quality that distinguishes a full-service digital Agency — it provides a comprehensive list of services and can develop and promote a project from scratch, without resorting to the help of contractors.

What is the difference between online marketing and digital marketing?

Many customers confuse two terms that are similar in meaning: “marketing Agency” and “digital Agency”, but not completely identical. Let’s figure out what the differences are between them.

Internet marketing is aimed directly at the online promotion of resources. In other words, any communication with buyers or potential customers takes place exclusively on the Internet or via cellular communication.

The key difference between marketing companies is that they are aimed at working with the target audience of the client’s organization. That is, they are not engaged in increasing the brand’s loyalty and visibility.

Digital marketing includes a more extensive list of services. In other words, in this area we are talking about various methods of promotion, sometimes going beyond the works on the Internet. For example, the development of banners with a QR code, then located on cars, connecting media in the news on TV, social surveys, offline promotions, and so on.

Also, in some cases, digital marketing can work not only with the target audience of the customer’s company, but also with users who have similar interests and Hobbies, which can become buyers, if the digital strategy is properly developed.

How to name and promote a digital advertising Agency in Internet marketing

As you might have guessed, there are many types of advertising agencies:

digital Agency;

marketing agency;

creative agency;

art-studio;

etc.

However, the question is, how to promote them on the Internet? In fact, there are practically no differences from the promotion of any company or customer’s product. The operating principles are completely similar.

Site development. If we are talking about a digital Studio, it is usually the creation of a corporate website or landing page. Creating a brand. Development of a digital strategy and further work to promote the resource.

A very hackneyed phrase “whatever you name a ship, it will float”, but it is still relevant to this day. When you think about a name, you should consider and consider many details, such as: brand positioning, the list of services provided, your target audience, your potential audience, and your concept of customer communications.

In fact, you can list quite a lot more, if you are really interested in exactly how to name your digital Agency, and then register a trademark, we recommend reading our articles about how the name of the Prostudio Agency appeared and how we registered the trademark.

We have tried to provide brief and informative information about the distinctive features of our specific business. If you still have questions or have something to add on the material you read, please write to us in the comments, and we will definitely give you feedback.

Русскоязычную версию данной статьи вы можете прочитать в журнале Prostudio.