Digital Marketing Tactics to Expand Your Business
By: Palani Muthukumaran
Tags: Seo Services, SEO

There are multiple online marketing tactics at your disposal today. You can hear recommendations from people about the most suitable ones for your business. But when it comes to their application, you need to do your research properly. Only choose those strategies that you think will efficiently advance your business. Here are five of the best strategies you can implement to this end.

Digital marketing

Social Media Marketing

Many brands are under the assumption that just posting promotional stuff to their followers on various social media channels will increase their customer base and sales. But that’s far from the truth. Contrarily, such actions are highly likely to turn off even your existing customers.

A good social media marketing strategy should begin by listing everything you want to do and the outcomes you want to get from your social media. Your social media marketing strategy will guide all your actions on different channels. You can start by directing all your attention to only a single social media channel. Developing and maintaining a solid follower base takes considerable time and effort. If you direct your attention to many channels, you’ll only get confused. It will hinder you from attaining a robust follower base in any of them.

Deciding on a particular platform is very simple. Just find where your target customer base hangs out most of the time. Then, discover why they choose this particular platform and the manner in which you can serve them better here.

Email Marketing

It’s a marketing strategy wherein you send emails to your potential customers and existing clients. This strategy is great for generating leads. You can also request your subscribers to forward the emails they receive from you to their acquaintances. SEO-optimized emails result in greater conversion rates and sales. Moreover, you can ensure that the right email campaigns target the right people through email marketing segmentation. It allows you to send appropriate emails at appropriate times. This process nurtures your subscribers and grows your customer base.

Video Marketing

It’s a highly popular digital marketing strategy that marketers leverage to the utmost. A lot of video content accrues from YouTube. It’s because people everywhere search on YouTube to find answers to their queries. As a business owner, you can create videos about your services to address your viewer’s needs. You can also include various video testimonials and business tours.

A great video marketing tactic is based on storytelling. You will generate a lot of leads when you tell a story that tells about your business strengths and how you can resolve customer issues.

Podcasting

You can effectively market your products and services by creating your own podcast. You also have the choice to get interviewed in another person’s podcast. The latter is better than the former because it may take some time before people start to notice you if you create your own podcast. You may also not have the requisite equipment or relevant industry connections to increase the popularity of your podcast.

But when you get interviewed on another person’s podcast, you directly get noticed from their audience base. Look for podcasters who are interested in interviewing people from your domain. You can also pitch to hosts and tell them why you are a perfect fit to appear on their podcast.

Influencer Marketing

Hiring influencers is a cost-efficient technique for commencing a digital marketing campaign. An influencer does not mean a celebrity. They are people who have a decent number of followers and are known for promoting products on their channels. With a little research, you can know who are the top influencers in your domain and then begin reaching out to them on various channels. Note that they also ask for a fee for promoting your products.

These are some affecting digital marketing strategies you can leverage to boost your business growth online. You don’t have to implement all of them. Start with a specific one and track your progress. You’ll understand which ones get you the most results over time.