Marketing Plan for the App
Tags: Technology, Food, Apps, App Development, Android

# THE PROBLEM: -

Ø According to UN World Health Organization, Global Database on Child Growth and Malnutrition, 2006 :

Ø Hunger remains the №1 cause of death in the world. Aids, Cancer etc. follow.

Ø India reported the most number of deaths of children below five years in 2018, with 8, 82,000 deaths, the United Nations Children’s Fund, or UNICEF, said in a report released on Wednesday.

Ø The report, titled “State of the World’s Children 2019”, came a day after the Global Hunger Index placed India at the 102nd rank in the “serious” category, 194.6million people go hungry every day.

Ø 15.2% of our population is undernourished.

Ø More than 3,000 children in India die every day from poor diet related illness.

Ø This app is created for solving food wastage and hunger problem of poor and the needful person’s.

# Marketing Demand/Plan: -

Ø Food Restoration — Help Poor People, Reduce hunger percentage

Ø The Cost of application is free for all.

Ø To assure people that they are donating at the right place and their money is used in providing food to the needed people.

Ø Reaching the needed people and somehow trying to reduce deaths due to hunger.

# Application Goal: -

Ø As food wastages in increasing day by day and the number of deaths in India due to hunger is 20 present. As huge amount of food get waste by restaurant and marriages across India, So our application will reach or contact the owners of the events and make a deal to donate their left to our company and further the will be given to the NGO’s or the poor who needed the food.

Ø Along with this we are providing the normal needs of a person to find good and hygienic food around him/her which will be completed by partnership with the restaurants, hotels, home based tiffin services and many more.

# STEPS (For helping): -

Ø The application has a features where either person donate money earned by viewing ads or donate directly to support the global goals of fighting to end hunger.

Ø After this we will reach out to our food sources that can be restaurants and various other places

Ø By collecting the food , with the help of NGOs we will provide the food to the needy ones

Ø This serves our one major goal of feeding the needy

#Features: -

Ø The person wants to have some good and hygienic food from around them can have.

Ø People will be able donate for one meal just by one click.

Ø This application is adopted at every stage of the supply chain to overcome this problem.

Ø We can approach restaurants, hotels and the marriage organizer to donate their left or extra food to us.

Ø We can also contact NGO’s for joining or helping us to spread this application which will help to reduce death rate.

# Estimated Budget: -

Ø If This Application is created by myself then the budget can extend at least up to 5000–10000 Not above that.

Ø If The Application is created by a professional, he can charge almost 50000–1Lakh and others charges includes.

Ø The application creation is not so easy because we should take or imagine the minimum budget of 10000–50000.

# Risk Analysing: -

Ø The application can go down when people don’t like to views adds and pay to poor ones.

Ø One of most common factor is, does each and every states Restaurant, Hotels, and NGO’s will collaborate with us or not.

Ø The most common asked question by the Restaurants and Hotels Is how much or what is or profit to help u.

q Required Knowledge or Expertise: -

Ø The application can directly develop by python but it will not be the user friendly.

Ø So the application can be developed with the help of android studio with the knowledge of java language.

Ø The application will develop under the high knowledge of java and some basic knowledge of algorithms and some knowledge of designing.

# Milestone and Timeline: -

Ø Application can be planned in 1–2 months for best and user-friendly performance.

Ø The application can take weeks of testing and testing can be done by friends or family for some more improvements.

Ø The idea can be implemented and launch as soon as the application is developed and all the testing is done.

# Conclusion: -

Ø So by help of this application we can approach to our goal of minimize hunger and try to make hunger and problems related to it go away.

Ø This approach can decrease death ratio due to hunger by 10–20% according to our calculations.

Ø We let people to donate money accordingly and there’s an added feature were people can watch adds and donate money.

Ø We are also fulfilling the requirements of a person to have a hygienic food to get delivered to the required place of their interest.

Ø Solution of the question is we can pay to all Restaurants and Hotels with which we have collaborated, our 20–30% of our earning can be divided among all of them.