Call for civil society organizations: Leveraging market research institutions to gather and analyze citizen’s perceptions and help shape national priorities for the achievement of the SDG
By: Un Sdg Action Campaign
Tags: Citizen Perception Data, Big Data, Sdgs, Sustainable Development, Data For Development

Call for civil society organizations: Leveraging market research institutions to gather and analyze citizen’s perceptions and help shape national priorities for the achievement of the SDG UN SDG Action Campaign Mar 1, 2019·3 min read

Having access to quality insights and data on the issues that are key to the Sustainable Development Goals is important to be able to take action and create a brighter future for the world. But how can you get those insights and data?

Here is a resource for NGOs to help them understand the citizen perceptions of their circumstances

*Contributor article, published by Paragon Partnerships

Paragon Partnerships is a global network of private sector Market Research Agencies, their clients, NGOs, and government agencies, coming together to bring the services of global Market Research Industry, on a pro bono basis, into the measurement and realization of Sustainable Development Goals. Our aim is to leverage our resources to help drive the Un Sustainable Development Goals for the betterment of our planet and human kind.

We are aware that humanity has a hard task to bring sustainable development to our world. And the to-do-list for the planet will only be achieved if everyone plays their part, and work together. Individually, no single body, government or business will be able to find solutions to address these challenges. Our only hope is to work in partnership.

As private sector, and as market research industry, we feel responsible and accountable, as much as the governments do, to find solutions to implement SDGs, bring value and benefit the global society.

Therefore, in March of 2016, we took it upon ourselves, to come together, to form this partnership and help implement the solutions that the world needs to become a better place. With Paragon, we are aiming to combine data, motivated people, brainpower and insight and bring these parties/groups together to form a whole picture to give the world real hope of finding and implementing the solutions that it needs to become a better place.

Working together, Research Companies and their Clients can generate and provide access to quality insights on the issues that the world is facing, helping NGOs, Governments and Academics around the world to better accomplish their goals. So, with this in mind, we have decided to democratize our data and insights into the lives of the people to create a brighter future for the world. Currently we have 32 members and growing!

We believe that market research can be a very valuable tool to those working on realizing Global Goals; that market research into people`s lives can be used to help increase understanding and to increase the effectiveness and efficiency with which activities are undertaken. Unfortunately, the organizations working on these goals often do not have the resources needed to collect all the data and insights they need, and therefore access to pro-bono resources will, we believe, enable market research to be used more often to help decision-makers than is possible today.

Whilst our resources are not limitless, we believe that through the network of Paragon Partners we can help make a difference for NGOs and their missions.

The resources available span all regions of the globe and include help with things such as:

Designing and managing market research projects

Qualitative and quantitative data collection

Analysis and generation of insights

Social Listening

Data Visualization

Translations

We hope that as many NGOs as possible could benefit from our global network of resources to assist them in generating data on, and insights into, the issues people are facing and they are working to resolve. You can reach us at dilek.ozler@unilever.com or Phyllis.Macfarlane@gfk.com