Bumblebee — Scoot Airline APP. Becoming the first value airline native…
By: Untitled Writer
Tags: Airlines, Customer Experience, Branding, UX Design, Interaction Design

Booking Flow

The booking flow on Bumblebee would be broken up into minute small decision points as to most current airline booking experience. Travelers will be prompted via screen step by step to provide details as to where they would wish to go, the amount of travelers they are reserving for, when they are looking to travel before being provided a list of flights that are available for them before proceeding to filling up the passenger details and selecting if they require any add-ons or proceed directly to checking out and securing their flight.

Flight booking with a casual twist

Announcement & Notification feature

To enable travelers are always kept updated of the latest news or travel related regulation changes (especially post covid), an announcement and notification function is created allowing users to obtain most up to date travel information along the easy quick access of checking in their next flight on their fingertips

Essential information and action at the fingertips

Flight Search function

Travelers is able to easily and quickly key in their origin and destination to Scoot available flights thru the use of auto completed or with Geo locate API.

Origin destination of flight is auto completed via geolocation api while flights ready will be marked

Passenger & Date Selector

By creating a step by step booking experience, Scoot allows travelers to feel its brand language and create a point of difference compared to other airlines and brought later to a calendar for ease of selecting their travel dates.

Selection of passengers will allow user to view different illustration

Flight Selector

After selection of dates, the traveler will be brought to view the flights available on that day and the fares available with the lowest flight fare of that date shown. Travelers are also swipe to view other nearby dates for flights that match their flight dates.

Travelers are able to easily view flights available and details in a easy concise manner

Passenger Details

To speed up booking conversion, various approach has been created to speed up traveler need to complete the form, such as allowing registered insiders in retrieving saved companions they had stored in their account, to allowing such details if completed for the first time to be saved for future flights when required.

Thereafter they could choose to proceed to select various add-ons to their flights or directly checkout and make payment.

Travelers are able to retrieved or save passenger details to speed up booking process

Add-Ons Selector

One of the flight booking experience entirely different from every other low cost carrier airlines is that, add-ons are displayed in a menu appearance as to be separate mandatory screens requiring travelers to bypass before they are able to proceed further in this booking. In doing so we are empowering the traveler with the ability to choose easily what they need and want along being able to track easily what add-ons are selected for their flight.

Easy to view Add-ons menu screen

Baggage Selector

Selection of baggage will bring traveler to the baggage menu, allowing traveler to select individual baggage requirements of travelers in booking for a small fee. With supporting illustration to make it more apparent for users to know the baggage selected.

Baggage selection

Seat Map

Selection of seats will bring traveler to the seat map, allowing traveler to view seats available for selection for a small fee. Upon selection, seats would be reserved and included in the traveler booking after payment.

Seat selection

Meal Menu

Selection of meal will bring traveler to the meal menu, showing traveler what meals are available on flight furnish with details.

Meal menu interface

WiFi Selector

Selection of WiFi will bring traveler to the WiFi menu, allowing traveler to select individual WiFi requirements of travelers in booking for a small fee.

WiFi selection menu for traveler

SnoozeKit

Selection of SnoozeKit will bring traveler to the SnoozeKit menu, allowing traveler to select individual SnoozeKit required in booking for a small fee.

SnoozeKit menu selection interface

Cabin Baggage

Selection of cabin baggage will bring traveler to the cabin baggage menu, allowing traveler to select individual cabin baggage for a small fee.

Cabin baggage selection interface

Booking Flexibility

As part of CoVid-19 measures booking flexibility was created, as the native mobile application was created pre-covid the business rules and booking flows would require major overhaul if it was to be included as part of the flight selection phase, leading to the decision of having such new product as part of the add-on experience.

Booking flexibility interface

BoardMeFirst

Selection of BoardMeFirst will bring traveler to the BoardMeFirst menu, allowing traveler to select priority boarding for a small fee.