Is There A Need For Fairytales? Netherlands-Based Company Elfbeads Believes So As They Bridge The Gap Between Magic And Real Life
By: Nadya Rousseau
Tags: Bracelets, Jewelry, Beads, Magic, Artisan

Is There A Need For Fairytales? Netherlands-Based Company Elfbeads Believes So As They Bridge The Gap Between Magic And Real Life Nadya Rousseau Nov 30, 2021·3 min read

It’s 1917 and there’s something in the air.

Peals of laughter cut through the quiet as two little girls played in their garden. There was something different about that day, but they couldn’t quite put their finger on it. Nothing stood out from the ordinary, yet the sky seemed to burn a brighter shade of blue as droplets of water glistened on the green grass, steeping the day in color, whimsy, maybe even magic.

Little did they know that on that seemingly ordinary day, the pair would indeed capture something extraordinary on-camera — fairies.

Whether what was captured on film was true or not, you can’t deny that the world feels bigger and more mysterious with that possibility. There’s something that draws us to the gloriously mystical tales of fairies that allow us to look at the natural world in another way. Even today, in a world that relies on technology and science, stories of fairies sharing our world persist, demonstrating our inherent need to reconnect to simpler times filled with enchantment and light.

The resurgence of fairytale-based media, often seen on TV shows and movies, makes it clear that these stories still resonate, even to this day. Retellings of old fairy stories leave the door open to imagination — epic accounts of love and loss, telling tales of desire and death, chronicling riches and ruin — all to teach us how to navigate the modern world and give us a chance to escape into another one filled with whimsy.

As a bead maker, Mila Tatyanina recognized how these tales could capture imaginations far and wide; and she uses it to encourage her community to see wonder in their own lives.

As a stay-at-home mother, bead collecting started out as a hobby that allowed her to find a community of like-minded enthusiasts who shared the same passion. From there, she saw an opportunity to build a brand anchored on her fascination for all things whimsical and delicate.

Now CEO of the brand Elfbeads, which she took over from its previous owner, she makes it her goal to bring a nurturing touch to the company. Every bead tells a story that ushers wearers into a world of ethereal wonder. Her trained eye and skills as a bead maker allows her to focus on the beauty of each piece that reflects the delicate folklore that inspired it.

“Our mission is to deliver the most magical and amazing beads to our customers. We are committed to their satisfaction, bringing joy and happiness through our beads and our community. It is important to us that our bead friends experience magic and fantasy with every bead they touch. We do this through whimsical designs with an explorative expose of nature.” says Mila.

Evoking beautiful memories from childhood, they encourage their community to be the main character of their story.

“At Elfbeads, we believe in magic.”

To learn more about Elfbeads and connect to the mystical beauty of life, visit their website here and follow them on their social media!