Ways To Build Brand Awareness Today
By: Ronita Cutinho
Tags: Digital Marketing, Digital Marketing Agency, Seo Strategy For 2020, Brand Strategy

People these days are not going to find it weird if you are going to associate your personality with a brand whether it be an Apple person, Nike person, or anything. What you are doing is promoting these brands and their products without even expecting any kind of incentive. That is what we call the power of brand awareness. As a business, if you are able to embed your business into the lifestyle and purchasing habits of an individual, that’s what is going to provide you a huge edge.

Firstly, What is Brand Awareness?

Brand Awareness refers to how familiar your target audience is with your brand. If we put it in other words brand awareness lets you understand how people recognise and remember you. Companies with huge brand awareness are often the ones that are referred to as trendy, popular, or buzz worthy.

Brand Awareness is an important aspect for companies who are at an early stage and have not developed a customer base for themselves. It’s always recommended that the businesses at an initial stage should focus on this once they have solidified their business idea.

Your idea might be the best in the world, but what’s the use of it if no one actually knew about it. Brand Awareness is the first step in your marketing funnel. Through the creation of brand awareness, a marketer can cast a wide net across your audience who can be your potential buyers. An effective SEO strategy plan can help better create brand awareness.

How to build brand awareness?

Step1: Determine your path (organic or paid)

When you are working towards starting to create brand awareness then the first step towards that is determining how would you want to do it organically or through paid advertising. The path you are going to choose largely depends on what type of business you have and what’s your financial condition. Going through the organic route implies that you don’t want to spend a lot of money while you create brand awareness. Most small businesses don’t like spending way too much of money and try if they can avoid it. You need to also consider one of the major cons of organic marketing i.e speed. This path can take a long time for you while seeing results through organic marketing.

So, now you might ask what about paid marketing? Paid marketing’s speed is an advantage to itself. A proficient marketer can set up your campaign in one day. A paid advertising campaign can reach a wide range of people across social media platforms. Everything has con to its name. So, the cons of paid marketing are the cost you spend on it. If you are trying to reach millions of people then be ready to append millions behind it.

Step2: Develop Content

You would definitely agree if we tell you that you can’t create brand awareness if nobody knows anything about you, right? SO the first step towards people getting to know you is by starting to create content that catches people’s attention and which compels them to remember it. You should also remember to create something that is really valuable which is related to your brand and which yields the max business of your products and services. That’s when you have a brand new start to a relationship.

Step3: Promoting a content

Last but not the least, promoting content is another major step towards creating brand awareness. When you are using paid advertising you definitely are aware of the fact that you need to spend money such that you can reach your audience. But finding the right audience can take time. In order to that, you will have to run experiments to test the age, genders along with locations, and interests of your audience. This helps in getting to know your audience really well.

The more content you put out there’s more likely that you reach more people. Are you looking out for the creation of valuable and relevant content as soon as possible? Experience a digital marketing agency in Bangalore that can help in yielding better results.