[BTC #8] The $7 5G Stock by David Fessler
By: Bin Teo
Tags: Copywriting Tips, Copywriting, Page Teardown, Financial Copywriting

In this episode of ‘Beat The Control’, I breakdown the ‘$7 5G Stock’ promotion by David Fessler.

First, let’s start with the headline. Pay attention to whether you feel the urge to keep scrolling…

Using the ‘New, Easy, Safe & Big’ Formula by Kyle Milligan, let’s look examine the opener: New: ‘New 5G Superstar’ suggests this is a unique company Easy: Not covered here. Safe: Since this stock is suggested by a ‘Stock Market Genius’, there is implied safety of following a guru. Big: The potential to become the next mega winner is suggested. This is anchored to past winners and the % of their exponential growth.

Next, let’s review the lead. Does it spark even more curiosity?

The lead opens with the introduction to this ‘strange device’. David gets the reader to picture its dimensions, describe what it’s not and yet it’s an essential part of everyday living.

Then, he proceeds to explain how this device is significant — from media and expert backings to its impact on lives and the economy.

And displays how this technology is gaining traction across America.

He sums it up by classifying it as a ‘linchpin’ technology.

‘Linchpin’ technology x Unknown company = Explosive gains David backs this up with with three examples.

This opportunity could be bigger than previous ones.

He backs it up by sharing his confidence lies in the CEO — a 35 year veteran of the tech industry.

He opens the curiosity loop around the event on June 25.

This marks the end of the lead.

Next, we review the body copy. Does it address the key objections in your head?

Objection: Why should I listen to you? First off, we introduce David Fessler and demonstrate his credibility.

This section reinforces the narrative of experiencing a windfall from ‘linchpin’ technology.

Then he builds on the ‘linchpin’ narrative — claiming that finding a company with a linchpin technology is the best way to build wealth.

Backed up by other similar examples.

But the next opportunity is bigger (i.e. faster results) because of things move faster these days.

Objection: But why get involved with 5G? Answer: It’s set to transform trillion dollar industries.

It’s bigger than the previous 1/2/3/4G opportunities — combined. And it made investors wealthy the last 4 times, so the trend could well continue.

So far, the investment potential is heavily covered. This is when David builds the case for 5G demand by highlighting the limitations of the existing system.

Then proceeds to paint what life could look like with this technology.

David explains that the ‘smart money is going into 5G.

He plays on the readers FOMO.

Then he reveals that insiders are loading up on shares too… that’s how confident they are.

Plus, there are major advantages and milestones happening for this company that makes it indefensible.

He reveals the event happening on June 25 and how this is a critical development for this tiny $7 stock.

Next, David quotes how there is politically backing for 5G to go big.

Finally, let’s review the offer. Is it a no-brainer deal that you can’t find anywhere else?

First ‘The Next Tech Giant’ will be revealed.

Plus you will get six recommendations on similar stocks.

In addition to that, you will get an anti-guide — aka stocks to avoid.

A summary of all three guides.

Brilliant play — he indirectly highlight his success, display his intention to help the readers and introduces the subscription service.

Briefly shares what his newsletter is about.

Sums up everything the reader will be getting.

Ties it back to how it benefits the reader.

Adds in testimonials from happy customers as social proof.

He positions himself as the ‘guru’ who doesn’t need your month. That’s why he has priced it at the lowest amount possible. He proceeds to position the subscription costing less than a family dinner at Applebees.

Risk reversal — 12 months to check out if the stock works.

Decision time: Take action or pass? David lays out the minimal downside and potential upside.

One last push — two FREE bonuses. It’s mean to create intrigue on what’s on the other side.

Having covered the copy in detail, let’s look the messaging strategy:

First, we look at the overarching message using the 16 Word Sales Letter framework by Evaldo Albuquerque.

Getting involved with 5G technology[opportunity] is the key to explosive profits [desire] that can only be attained through “The Next Tech Giant” [new mechanism].

Next, we examine the market sophistication level.

This promotion covers the expanded version of a unique mechanism. Thus making it a level 4.

Given the financial newsletter niche is highly sophisticated, this should be sufficient.

Lastly, we breakdown the BIG idea.