How I Make an Extra $1,344 Passive Income a Month Online —Even Though I Started Out Clueless
By: Jon Brosio
Tags: Money, Digital Marketing, Writing, Business, Entrepreneurship

Step 1: How to make your passive income product

I mentioned in the introduction of this post that in order to create our passive income, we're going to need to create a passive income product.

That passive income product is going to be a digital product.

More specifically, that product is going to be a downloadable ebook.

Just to prove to you that we're going to be doing this and to prove the income, see figure 1.1.

Fig 1.1 selling digital products at an average order value of $17.23

You can see that there were two digital products being sold (blue and yellow). You can also note that the sales really started to pick up in the second half of the month.

This wasn't due to this system not working. This only had to due with technical problems regarding the passive sale that were out of my control. We could reasonably assume close to double the amount of sales.

I don't share all of this to throw it in front of your face. In fact, I share all of this to let you know what's possible. I'm just a guy from the Midwest who experimented — a lot that didn't work and some that did.

Again, what helped generate this income is a passively selling ebook.

This article isn't going to go over the intricacies of how exactly to build the ebook — it would make for too long an article and I know, statistically speaking, I don't have that long to keep you engaged with the content I already want to share with this article.

You can either create one yourself using GoogleSlides and downloading as a PDF or have a designer help you on Fiverr or Upwork.

However, it is important to create an ebook that your audience actually wants. Furthermore, it's important to create an ebook that actually solves a problem for your audience.

Too often do I see online creators creating products for themselves (they just don't know it). They believe that because they created it — an audience will surely want it.

Do you notice in figure 1.1 the conversion rate? Almost 50% of all the people who make it to the checkout end up purchasing the product. This far outpaces the e-commerce industry average of 3%. This is because after years of testing (and testing that is still ongoing) the development of a product an audience actually wants (and a solution to their problem).

What are some examples of this?

Take for instance you're in the dating and relationships niche. You want to help couples struggling with conflict resolution. You could create a problem-solving ebook helping couples worth through issues. This of course would be packed with verified studies and real-world examples.

Once you have your ebook, we need to host it via an online storefront. To do this, you can use free platforms like WooCommerce.

You could also use new utilities like Convertkit Commerce (if you already use Convertkit as your email service provider — of which you'll need). For my purposes, I use SendOwl and am transitioning to ThriveCart (both paid) because they offer more. None of these links are affiliate so click away!

You can follow the platform's FAQs and setup wizards in order to figure out how to upload your digital product.

From there, you're going to need to drive traffic to the product that you created.

That's what we're going to take a look at next.