Improving Upon Social Media Marketing with FlipNpik
By: Sarah Tan
Tags: Fnp, Social Media, Flipnpik, ICO, Blockchain

In the past decade or so, the increasing popularity of social media platforms has propelled social media marketing as a popular tool for businesses to increase their online reach. Just in 2017 alone, the total market capitalization for social media marketing was estimated to be a staggering 41 billion dollars! However, current social media platforms generally provide bigger businesses with more visibility over smaller ones due to the general nature of these social networks. In addition, it may be expensive to advertise through these avenues as well. FlipNpik, a brand new collaborative social media platform, can potentially fix these underlying issues in social media marketing.

The main focus of FlipNpik is to give fair visibility to local businesses. Why is this important? This is because studies have shown that consuming locally leads to economic benefits such as job creation for the local economy. FlipNpik comes to consumers in the form of a free mobile application. The application uses GPS tracking to enable users to discover exciting new businesses located in their geographic vicinity. From there, users have the option to either follow the business or unfollow them. Following the business grants users the ability to view posts published by the business or posts relating to the business. Hence, FlipNpik is able to provide local businesses with increased visibility over larger companies.

You may be wondering, aside from providing visibility, how do businesses market to consumers on the platform? Well, in FlipNpik, social media marketing is done in a more organic way that is quite different from other social media platforms. Whenever users perform positive actions on the platform, they are rewarded with Flip Social points. These actions include liking, sharing and saving posts, publishing posts and adding new businesses to the platform. Flip Social is used to play games, claim offers, and can even be converted to FlipNpik cryptocurrency tokens. These FlipNpik tokens are essentially equivalent to money in the platform and can be used to purchase goods and services from merchants. It can also be converted to fiat money through the secondary market in cryptocurrency exchanges. You can see that the users in FlipNpik are actually in their own way, helping to promote and market their favourite businesses to their own followers. The expenses associated with this is basically the incentives given to users to carry out such actions. This means that the cost to the businesses is very low.

Merchants on the platform can further engage consumers by engaging their most dedicated followers to become ambassador partners. To be an ambassador partner, users have to have recruited at least 3 active users and pay a deposit of 500 tokens. Ambassador partners have access to a wide variety of marketing tools and can take control of the business’s social media account. They can work more closely with the business to effectively boost its online presence. In return, the business pays the partner 20% of its FlipNpik budget in FlipNpik tokens.

In summary, FlipNpik provides local businesses with a fair share of marketing presence compared to larger brands. It also provides this service at a significantly less cost, with its users naturally marketing their favourite companies to their friends and families. With social media marketing becoming more and more important in today’s day and age, it is vital that businesses choose an appropriate strategy for its marketing campaigns. For local businesses, that strategy might potentially be FlipNpik.

Find out more about FlipNpik

FlipNpik Website

FlipNpik Whitepaper

FlipNpik Facebook

FlipNpik Twitter

FlipNpik Telegram