GIGA-POST! SEO Text Analysis: 11 Copywriting Tools
By: Alex Koma
Tags: Writing, SEO, Copywriting, Blogging, Writing Tips

SEO Text Analysis

Why bother with all these SEO services?

Such a question may naturally arise. At the end of the day, the customer usually needs cool text, not some parameters. How can you technically measure the quality of material, does it catch on, does it sell? Not until they start reading it until they start buying from this page until they share it on social networks.

However, there are a number of parameters that are necessary for the successful promotion of text in search engines.

If at least some parameters can be checked automatically, it’s worth doing. Technologies are becoming more complex, the pace of life is accelerating, and we need to save precious time.

Remember: not a single SEO specialist or webmaster (at least among my friends) has the goal of deliberately tormenting a copywriter with all these services. I hope that after reading this article, you will better understand why they ask you to check the text in one way or another.

In addition, familiarity with certain services opens up new opportunities for you:

Reduces the time spent on checking (allows you to either devote more time to the material or to reduce the time for creating and working out the text).

Makes a transparent understanding of the requirements of SEO specialists and webmasters.

Improves texts, even if you are not required to. This increases the value of your copy and gives you a competitive edge.

The uniqueness of the text

Why is it important: the base parameter. If the text is simply copied or badly rewritten, then at best it just won’t hurt.

What to check: there are many tools, but I prefer semrush.com (also due to the online check).

Why do many people ask to check on semrush.com? Because it does not use the standard algorithm for checking the uniqueness of the text using the shingles method (it is used by most services), which makes it possible to quite successfully determine a low-quality rewrite. Yes, semrush.com is often manic in terms of checking uniqueness, but you just need to consider each case separately.

Time to check: 1–5 minutes, depending on the service.

Time for revision: depends on how conscientiously the text was written. I don’t even check my texts, as they are by default authors.

Important! It should be understood that in some topics it is impossible to achieve an indicator of 100% uniqueness due to the use of fixed expressions, phrases, quotes. In such cases, you can focus on the uniqueness of 80–90%. In the rest, I prefer the result 90–100%.

Tip: if you have a table, quote, or technical characteristics in the text that are obviously non-unique, just check the uniqueness without them by deleting these parts of the material.

What to look for: uniqueness is not important for product cards in an online store. There is no need to rewrite product descriptions manically. For some news sites, a rewrite or partial rewrite is also sufficient.

There is also such a “dirty” method of increasing the uniqueness: replacing some English ones with other language characters. In practice, I have not come across such a hack, only if it is a typo. But the text.ru service finds and highlights them. It is worth checking and correcting so that the search engines understand the words correctly.

Nausea

I will tell you honestly: I have never vomited from the text. Even the worst. Even the most spammy and stupid. Therefore, this parameter for me is always zero and I personally do not use it in my work.

Academic nausea is the ratio of the number of repetitions of the most frequently used word in a document to the number of words in the entire text. If it is large (more than 5–7%), then this is over spam.

Of course, different services may have different ways of counting nausea, but the spam check, which will be discussed below, in my opinion, allows us to assess the presence of problems with the percentage of occurrences of phrases.

Spammy text

What is important: texts with a large percentage of occurrences of keywords can be pessimized by search positions (positions are underestimated for spam); with a large number of such texts, the site may be subject to sanctions.

Important! In some cases, spam in the text can prevent the page from being indexed. Faced this several times.

How to check: http://istio.com/

Time to check: 1 minute.

Time for revision: 0–20 minutes.

What to look for

What percentage of spammy text is acceptable for SEO? In practice, a certain percentage or number of occurrences may be required from you, however, I can recommend a fairly safe border within 2–3%. Better no more than 2% — the density of the most frequent keyword in your SEO copy. How to check if the number of occurrences is optimal? Very simple. Open the service, insert the text, click “Analysis”. And that’s all.

Reference. % in the text (density) is calculated as the result of dividing the number of occurrences of a given word by the number of all words in the material.

In some cases, a high density may not hurt, but try to read a text where the density of a word is 5% and you will immediately feel that it is difficult to read. Below we will consider a service that will help you find the exact required number of occurrences if required.

Advice! Pay attention to the most common words. They are located in the analysis report of the number of occurrences from top to bottom in descending order of density. Many people think that keywords should be the most frequent words in this report. In some cases, this is quite natural, but it can cause spam. You should not specifically strive for this. However, be sure to pay attention to whether the words in the TOP-10 in terms of density are thematic. I have had cases when the word-parasite (or just a favorite word) from the copywriter got into the TOP but had nothing to do with the text. And all this affects the relevance of the text, so words that are not directly related to the article should not be among the most frequent.

A simple example: if we write a text about frame houses, then I do not expect to see the word “window” in the TOP10 phrases. The analysis of the most frequent words of competitors’ texts, which we will carry out below, will help to check this.

Number of unique phrases

Another important point: remember in the last article you discussed the point that in the TOP-10 there are mainly large texts? Large texts contain more unique words, which allows you to collect more traffic to the article due to the so-called “long tail” of requests (I will definitely write a separate article about it). This is where the roots of LSI copywriting grow. So, in Istio you can see this indicator in the “Dictionary” line. The indicator can be compared with the successful articles of competitors.

You should not deliberately try to overestimate this indicator by using rare words, archaisms, and neologisms. By itself, it means nothing.

But you can try to find thematic words that can be used in the text so that it ranks better or collect more traffic. In addition, these words and phrases can lead you to thoughts about what else should be mentioned in the text.

Where can I get them? We’ll figure it out at the end of the article. Read on.

Text volume

What is important: in itself — nothing, because it may be “water,” but some studies show that large texts rank better. In addition, Technical Specification usually requires a certain volume or “fork” (which, in my opinion, is the preferred option). And many pay for “kilo-signs”. Therefore, it is necessary to measure.

What to check: determined by any service, for example, Istio.com already discussed above.

Or in the same Microsoft Word.

Stop words (text water content)

So we came to the parameter “water content” of the text or the presence of stop words.

By stop words, in this case, we mean words and phrases that do not carry a semantic load, and the text does not lose anything when they are deleted. For example, “it’s not hard to guess that”, “without any doubt,” etc. Yes, in some cases these phrases may be present. For example, when an article is written in a living language. But in commercial texts they are superfluous, and when writing informational articles, I prefer to get rid of them.

Water content is the percentage of meaningless words or expressions.

What matters: the more meaningful the text, the better. And nobody wants to overpay for “pouring from empty to empty”.

The presence of the words required by the Technical Specification

I have been looking for an affordable tool of this kind for a very long time and finally found it!

What is important: there are no necessary words — the search engine will not rank for key phrases. In addition, you can collect thematic phrases and also use them (more on this below).

How to check: http://cabinet.seo-case.com/fraznum.php (free, but you need to register with the service “Semyon Yadren”).

Time to check: 1–2 minutes.

Time for revision: depends on whether you initially used all the phrases.

We go into the service, insert phrases in the left field, and our text in the right field (or the address of the page where the text has already been placed, but the page addresses are now for some reason incorrectly processed there, insert the text). We press “Analyze” (do not pay attention to the error on the button =).

Let’s say I have a text about frame houses and, according to the Technical Specification, there should be such words and phrases (we will consider how to find thematic words on our own using the same example below).

If you know analogs of this service, write in the comments, because I have been looking for it for a very long time. It happens that I give the copywriter in the Technical Specification for the text and 30–50 thematic words and phrases (for informational texts), it is certainly not easy for both the copywriter and me to check their presence.

Spelling and punctuation

Why is it important: illiterate texts are unpleasant to read. In addition, literacy can affect rankings, but I have not seen detailed studies on this topic.

I use Grammarly

As a result, we get recommendations on:

spelling;

punctuation;

grammar;

style;

typography;

orthoepy;

semantics.

They are arranged on the right side of the menu. You can choose which ones to pay attention to.

Time to check: 2–3 minutes (the service spends 1–2 minutes on text analysis).

Time for revision: 0–30 minutes. Depends on literacy!

What to look for: I pay attention to spelling, punctuation, grammar. Stylistics and typography — if you have time.