Minerva Raises $4M Seed from Craft Ventures and GGV Capital to Scale Its Universal Process Sharing Platform
By: Peter Crysdale
Tags: No Code, Venture Capital, New York, Chrome Extension, Funding

NEW YORK, December 2, 2020 — Minerva Knows, Inc., the internet’s universal process sharing platform, today announced it has raised $4 million in new funding to rapidly scale its business. Craft Ventures led the round with participation from GGV Capital, alongside previous pre-seed investors Max Ventures, Charge Ventures, Sagehill Capital, Bayes Ventures, New York Venture Partners and CapitalX.

Minerva’s vision is to be the world’s crowd-sourced library of “how to” knowledge: by changing the way we share and learn from each other. Minerva enables users to capture process documentation, or “recipes,” that overlays guidance directly on top of a user interface. The company is building a community of recipe creators across the internet, building documentation that will eventually replace Google searches for “how do I …”

Minerva’s Chrome Extension was launched on ProductHunt in the middle of the Covid-19 pandemic and immediately shot to #1, providing immediate validation for the frustration and time consuming process of creating and sharing documentation. Up until now, sharing process knowledge has been over-complicated, inefficient, and difficult to maintain for professional teams. An estimated $34 billion is wasted annually on unused or under-used software.

Customer and Revenue Operations teams have found Minerva’s code-free solution especially valuable. “Minerva is a dream come true! No more lengthy documentation and lost or unscalable process knowledge. Minerva is saving our team countless hours of time every month,” said Tania Luna, Co-CEO of LifeLabs Learning, a global training organization.

“After spending hours documenting instructions on how to deploy software to AWS, I knew there had to be a more efficient way,” said Joaquin Roca, co-founder and CEO at Minerva. “Minerva offers an intuitive and elegant way to create and share process documentation. Our clients love what we’ve built. Right now our most urgent need is to hire exceptionally talented people to continue to build our product and our community.”

Users can create, share, and use unlimited recipes for free. Paid subscriptions include recipe access control, team collaboration tools, and recipe performance metrics starting at $100 per month for up to 10 team members. To see the Minerva Chrome Extension in action, use this recipe to see who advertises to you on Twitter (you’ll be directed to download the Extension before starting the recipe).

“Craft’s team has founded, invested, and helped build some of the best product-led growth companies in the world, including Yammer, Slack, Facebook, and Twitter,” said Bryan Rosenblatt, principal at Craft Ventures. “Just like these companies changed the way we use the internet, Minerva has the potential to transform how we share and learn from each other online. This is one of those moments where the circumstances, team, and vision have come together to create a required new tool for the internet.”

“Remote work has further accelerated the consumerization of business apps as functional teams learn and adapt to new solutions that mix personal and professional use cases such as Zoom, Slack and Notion,” said Robin Li, Principal, GGV Capital and new board observer for Minerva. “The unique experience of the Minerva team is well suited to create the next productivity tool of choice — it’s exciting to see the “ah-ha” moment from customers as they realize the endless number of use cases for this powerful platform.”

About Minerva Knows, Inc.

Minerva Knows, Inc, the internet’s publicly accessible process sharing platform, empowers anyone to effortlessly capture and share process knowledge, making screenshots and red arrows obsolete. The company’s mission is to make process knowledge and expertise you can trust instantly accessible wherever and whenever you need it. This expands the possibility for support teams, especially in companies that rely heavily on integrations, to give clients on-screen help even as they cross other web properties. Minerva’s sleek design offers a delightful experience for both the creator and document consumer. For more information, visit www.minervaknows.com.

Contact:

Joaquin Roca, CEO and Cofounder of Minerva

joaquin@minervaknows.com