Top Trends That is Making Direct to Consumer Brands
By: Prerna Singh
Tags: Ecommerce, Disruption, Direct To Consumer, Brands, Amazon

Direct to consumer brands are growing rapidly across the world — the growth is over 19% globally and is likely to increase further as Ecommerce takes over the reign from offline retail.

Growth of Ecommerce: Any industry that has remained stable for many decades is likely to get disrupted. Auto industry is a live example which showed no signs of major development. Finally it got itself Elon Musk disrupting the industry and gaining immensely. He got rocket fast money, while the likes of Ford and Honda tried to decode what exactly the Tesla’s valuation means.

Source: Chart: Yuqing Liu/Business Insider Source: YCharts

Ecommerce is also a current that has dislodged millions of offline shops. It has brought variety to users like never before, offering more than 5000 products in hundreds of sub categories such as lip care and skin care. Biggest advantage of ecommerce is saving that it has offered in low importance work in our lives. It is easier to search products — no need to walk the isles now trying to find the products, everything is only a click away.

Growth of Wellness: The main success factor for Direct to consumer brands is that they bring sustainability, wellness and health to center stage. This is something which was ignored for a long time by the leading brands. Direct to consumer brands are disrupting by bringing innovation to industries such as personal care, fitness and pet care. The variety and effectiveness of products from D2C brands is much more superior.

Source: Google Trends

Newness Factor: With new brands and products, users can try new products every now and then.

We can share feedback and interact in a way that it matters to the other users.

Product Trials are a totally new deal now, we have the power to trend good products and kill shitty ideas early on. Brands don’t have to wait for months to get listed across large retailers to actually reach out and know if users will like the product or not. The red tape and scale are no longer necessary to start out.

Source: Amazon.com

Get Personal with The Brand: Offline retailers have been replaced by ecommerce websites — offering more efficient and personal experiences. The mobile first generation is completely into digital experiences and ecommerce is tapping this preference. This trend is not comprehensible for older generations.

Remember mom and pop stores? Many of us still feel nostalgic — getting pally with retailers. But this time around it is different — users have an opportunity to get pally with Brand! They are getting closer to each other. The phenomenon is much more effective for better product development.

DTC brands are out there to kill the century old companies who have had there way for too long with the users. Building a brand is not just about 100% quality and image. It is about user experience.

About Author: Prerna Singh has over one and half decade long experience in new ventures and MNCs. Currently she is building a venture, Gret, enabling D2C Brands with Digital Interactive and Engaging Tech. Follow me for interesting feed on catching up digital trends and interesting stories of great online brands.