What are Facebook ads?
By: Kamal Imam
Tags: Social Media, Marketing Strategies, Social Media Marketing, Facebook, Facebook Marketing

Edited by me| From Canva.com

What are Facebook ads?

There’re more than 3.80 billion daily active users on various social media platforms, an average user at least spends about three hours of his day on social media sites. This makes social media marketing the most important medium of marketing, and gaining more revenue through your business. Social media marketing is a term used for advertising on social media. There’re various social media platforms, with billions of users. Social media marketing is the best way to target the ads to the right person, through the information the advertisers have from their profile.

The advertisers, through the profile, have every information they need to know whether a certain user would be interested in their product or not. They’ve user’s geographical area, gender, age, job, and what their interests are.

What are Facebook ads?

Facebook, without a doubt, is the unchallenged king of the social media platforms. It has about 1.62 billion daily users, with each user spending thirty-eight minutes of his/her time on Facebook. Facebook ads is a product of the social media giant. These ads are targeted to a certain audience, They’re always according to the interests and preferences of the audience.

While posting an ad through Facebook Ad Manager, an advertiser is supposed to fill certain columns. There, the advertiser may write his potential customer’s characteristics. Through Facebook’s audience targeting, there is more chance of the ad getting a click than through any other marketing services, like Google AdWords.

How much Facebook ads cost?

On an average, one click of a Facebook ad costs the advertiser of around $0.55 to $1.72. Though it’s the average cost per click (Cost per click (CPC) is the amount of money charged with each click of a user), it isn’t the same cost in every industry. The costs may vary among industries. For example, the cost per click for an apparel may be about $0.45, while the cost for the insurance industries could be as high as $3.77. The cost per clicks of Apparel, retail and Travel and hospitality are the cheapest, starting at $0.45, $0.70, $0.63 per click, respectively.

The cost per click may also vary from country to country. With Czech Republic having the highest, $2.09 USD and the average for all the countries, $1.10 USD.

Are Facebook ads worth it?

Comparing Facebook ads with the other online marketing giant, Google ads, Facebooks ads is quite cheap. The average cost per click of a google ad is $2.69 while that of Facebook is $0.55. But even so, Facebook ads can also be very expensive. As, Facebook does not show ads everywhere, if Facebook did that, then it would lose users. So, what Facebook does is, asks its advertisers to bid against each other, which means that the advertisers have competition. But even so, once the ad is on, there is a great chance of being seen by interested people. Which will get you more customers. And if you think that nobody clicks on Facebook ads, then think again, Facebook made about $60 billion in revenue in 2020, which means you’re wrong.