Jay-Z’s elegant cannabis brand Monogram elevates the game
By: Barry Gipson
Tags: Veterans, Cannabis, Monogram, NFL, Jay Z

I'm A Business Man

Veterans and music go together hand in hand. When it comes to fashion, style, and swag however the rap game has provided much insight into the illegal side of selling dope. Especially Sean Carter. Better known as Jay-Z over the years he spits a few bars informing us in detail.

Mr. Carter recently linked up his company Roc Nation to enhance the NFL’s live game experiences and to amplify the league’s social justice efforts during August of 2019.

On Friday, October 23rd Mr. Carter's new cannabis line, Monogram, was announced. The cannabis brand will be released in partnership with Caliva, a vertically-integrated cannabis company in California. Mr. Carter joined the company last year as their chief brand strategist.

MONOGRAM MARKS A NEW CHAPTER IN CANNABIS DEFINED BY DIGNITY, CARE, AND CONSISTENCY. IT IS A COLLECTIVE EFFORT TO BRING YOU THE BEST, AND A HUMBLE PURSUIT TO DISCOVER WHAT THE BEST TRULY MEANS.

The OG Hand Roll

Just yesterday news however broke about Mr. Carter’s Monogram high-end hand-rolled joints over at XXL. The joint has been named the “OG Handroll.” Once again recognizing the visionary game and strategy Mr. Carter brings to this budding industry.

As a veteran who prefers to roll my cannabis, this caught my attention. The elegant sleek look of their product line is also catchy to the eyes. Black and green complement each other very well if you ask me.

Purchasing The OG hand Roll will run you $50 however. You pay for what you get when you dabble in the high-end hand-rolled joints with Monogram.

Monogram has assembled a board of cannabis experts who grade and select every flower by hand. These luminaries have developed a program of extended humidity control, post-harvest care, trimming, and flushing that guarantees our finished product is the best it can be. Photo Via Monogram

Early Adopters

Mr. Carter is not the only rapper to venture off into the cannabis industry. According to XXL magazine, there are 26 others planting their flags as early adopters too. One of the most notable is Snoop Dogg. Most recently seen on the Triller stage of the Tyson Jones Jr fight where Weedmaps was also a sponsor.

Snoop is a part-owner along with media entrepreneur Ted Chung of a business and politics site on the cannabis industry called Merry Jane. Initially launched in 2015.

Connecting cannabis yet again with pop culture is part of their mission at Merry Jane. Could the writing be finally on the wall for America to get on the write side of history? Between a Business Man and an OG, it looks promising.

When you combine two veterans like Mr. Carter and Snoop getting into the game maybe WE might want to look into this budding industry ourselves.

Rapping Up

Mr. Carter joined the board at Caliva in July of 2019, as their chief visionary officer and began to develop Monogram, which is his first brand to come from his partnership with the California-based cannabis company. A vertically-integrated cannabis company in California.

Could this mean Roc Nation and Monogram in the near future could potentially see NFL teams sporting cannabis brand sponsorships on their uniforms or team websites? Only time tells how high he can elevate the game.

Mr. Carter for many years informed and educated us on the illegal dope game from a street perspective. Now without a Reasonable Doubt, he will inform and educate us through this visionary cannabis brand called Monogram digitally.

Be sure to follow me Barry Gipson on Medium for more musically inspired cannabis content. Als be sure to join my “Weekly Smoke” newsletter. Every Monday I will publish an email packed with cannabis potency for veterans. Informing and educating you on brands like Monogram to follow in 2021.