AI Isn’t the Freelancer’s Enemy- It Will Help You Reach Your Goals!
By: Begreator Community
Tags: Freelance, Diversity And Inclusion, Artificial Intelligence, Diversity In Tech, Developer

We are now in the age of the freelancer.

Freelancers across the globe have been a tonic to the immense disruption caused by COVID-19, and as countries, work places, public spaces and entire industries have slowed down or shuttered completely, the freelancing market has exploded.

As companies pivoted to freelancers and portfolio-based workers to supplement their disrupted work load, they slimmed work forces and focused efforts on survival. But now, in the New Normal, they are focusing on growth, and freelancers will be a big part of that.

Freelancers across the EU were, for many industries, absolutely instrumental in maintaining business continuity. The flexibility of talented freelancers, from designers to tech support, programmers to coders and project managers, has been a boon to the tech world and beyond, especially as companies move toward remote work and pressures mount on service feasibility, productivity, team management, and the supply chain.

Is AI the enemy?

Prior to COVID, the topic on everyone’s mind was the inexorable rise of Artificial Intelligence. AI seems to be a thorn in the side of every freelancer. Due to automation, bots, and machine learning, freelancers in the digital world, and increasingly in the physical workplace, are seeing some of their roles be eroded by the unstoppable march of AI.

But at BeGreator we look at it differently. We believe AI can actually be a huge asset to your career. After all, no matter how smart AI seems, there are still fundamental skills that can only be delivered by a real person. Below we discuss the challenges that AI can help solve, as well as how it can help YOU in supplementing and building up your unique talents and skill sets.

Here’s how we think AI can be an integral part of your freelance business

Objectivity vs. Subjectivity

An AI driven hiring or skills sourcing platform is uniquely qualified to assess individuals based on their skill sets, and to support you in presenting the right information at every stage to your customer. So the look of your CV or portfolio won’t matter– the relevant information will be delivered to the manager or team leader who is engaging with you, making the process of sourcing relevant work that much easier.

Inclusivity and the End of Bias

AI can step in with automated marketing tools, website builds and bot-led customer service programmes, but nothing changes the essential and unchanging rule of doing business, winning a new contract or delivering a project pitch: people buy from people. However, people can harbour biases, even unconsciously. AI is already levelling the playing field as recruiters, HR teams and hiring managers look to AI to remove bias from the hiring practice and help organizations lead with inclusivity.

AI Can Aid the Finding Process

A customer in dire need of a specific skill set, a certain niche talent or a qualified personality will struggle to quickly and confidently fill that spot. AI, however, can faithfully check through and qualify reams of data in an instant. So AI can sit in the middle, between worker and customer, and makes them finding you or you finding them that much easier.

The Machine and your Career

As we’ve highlighted above, data analysis will always be a machine’s forte, and you can use this to your career advantage. AI can help you to find and highlight market trends, skills shortages and industry insights to prepare you for working now and in the future. You can use AI to suggest where to develop, and remain ahead of the curve for your customers. It will have a massive effect in helping you reach your career goals.

The rise of AI continues, and COVID-19 has certainly ushered in a New Normal of companies looking to freelancers to help grow their business. Savvy freelancers will be able to turn the situation to their advantage. Those who make AI their friend will be able to stay on top of market demands and present an attractive option to customers at all times.