Encouraging the Crypto-currency Trading Behaviour via Kiosks in India-a UX Case Study
By: Prashant Manda
Tags: Case Study, Cryptocurrency, UX, Interaction Design, Product Design

Problem Setting

Major Digital Assets Trading Firms in India are now going to place kiosks across the metropolitan cities. Anyone can put in coins (one rupee, two rupee, five rupee or even ten rupee coins) and get equivalent cryptocoins in their respective Crypto Trading Mobile application .

This study is an attempt to design such an experience for people using the service. The Exploratory approach covers a few use cases and interesting personas for the experience design.

Stakeholder Mapping

Based on the current practices involved in the patterns of investing, market study and the trend observation journeys on the “Digital Assets Trading” Platforms, I mapped out the key stakeholders:

Critical Stakeholders: Millenials using such apps, Family Members and Professionals who trade.

Important Stakeholders: General Stores, Dairies, Evangelists (These stakeholders are responsible for possible use case exploration)

Interesting Stakeholders: Developers, Conversational Designers, Sponsors, Social Media Community, Kiosk Manufacturers etc.

Design Process

Design Process followed for this study w.r.t. the self-set deliverables.

Research

Affinity Mapping

After gathering information on the current digital asset trading firms and the current MVPs in “Trading-centric” kiosk market I started with competitor analysis. I looked at some mobile apps at the time KIBIS, PAXFUL, FlyCoin, HILT etc to find out the pros and cons in the product.

Affinity Mapping with Usability v/s Feature Richness Axis for the Trading-Centric Kiosk MVPs

Purpose of Research

The purpose of this research was to find the answers to some key questions:

1. “How might We?” approach the cryptocurrency buying as an intuitive daily activity.?

2. What are the user needs when buying/trading a Cryptocurrency?

3. How do the needs vary from an Amateur to an Intermediate to newbie?

4. How to add intuitiveness and beginner friendliness through multi-modal interfaces?

User Study

There are 3 key User-personas in this study.

User Personas

Empathy Mapping (Key Findings)

The Empathy mapping helped with deriving the user’s Pain Points surrounding the whole crypto-trading.

Key Pain points derived from Empathy Mapping

Ideation

Design Considerations

A quick and secure process with features aligned with the user insights derived during the research and empathy mapping.

3 Stage simple and precise flow for buying through Kiosks

The shot follows shows the considerations pertaining to the features that would influence the solution.

Consideration about features of the solution

Components of this Ecosystem

The idea was to design the flow that would engage the user to interact with the kiosk for buying cryptocurrency and also validating the transaction with the help of a companion feature on the smartphone application.

Components for this interaction

The KIOSK

Apart from serving the primary function of empowering users tobuy crypto currency, the Kiosk also gamifies the overall transaction into an Intuitive & rewarding experience.

Kiosk Display: Home Page

Market Statistics

A 7 day event that would motivate and engage people in a friendly competition and makes Kiosk use more frequent.

SUPERFICIAL FILTERING

The user can filter his choices by

Leveraging the Exchange rate

broken down across different

denominations.

The Companion Application

Dashboard

The user can stay up to date with history, rewards, vouchers to redeem and achievements here. Voucher Redemption

The user can redeem voucher either on the spot. Achievements

Users are rewarded with Achievement badges to stay motivated for Kiosk based buying.

UX Design

The Task Flow

Task Flow: Purchasing Etherium for 20 INR

Gamification Strategy : A different POV to the Buyer Engagement Loop

The typical buyer engagement loop showed me the room for gamification in:

1. keeping people encouraged to trade/buy via Kiosks.

2. Keeping them motivated to continue visiting Kiosks