Baby Carrier, Stroller and Walker Market Growth Trends embraced by Leading Manufacturers in the Business
By: Rebecca Wood
Tags: Childcare, Baby Products, Carrier Bags, Stroller Buyers Guide, Baby

Photo by Matt Aylward on Unsplash

Baby Carrier, Stroller and Walker Market Growth Trends embraced by Leading Manufacturers in the Business

Strollers, car seats, baby bottles, more and more parents are choosing the Internet for their purchases. 73% of them have already bought childcare items online, mostly new products. Rebecca Wood Jan 13·5 min read

What are the purchases related to?

6 in 10 parents buy walkers, strollers, carriers, bottles or safety accessories, and half of larger items, such as a bathtubs. Purchases made on online B2B marketplaces such as Amazon (71%) and specialized sites (72%), AlloBébé or those in stores such as Aubert or Bébé 9.

A market in decline again

Today, the share of digital is estimated at more than 20%.

“ There has been a strong shift in purchases to the Internet, which is not surprising, because we are addressing the Millennial generation ,” notes Charles de Kervénoaël, president of the Childcare Federation, and responsible for Europe at Dorel . More and more mothers are also looking for information online, because they need reassurance ”.

In fact, the internet has become “essential” for information, according to the Institute of Mothers. Parents primarily read the opinions of other consumers, or bloggers (64%). However, more and more people place their trust in brand websites, which have seen their traffic increase by 17% since past couple of years. While the business sector depending on the suppliers of childcare accessories are largely turning to online B2B marketplaces for wholesale purchases.

For brands and baby carrier, stroller and walker manufacturers alike, changing these behaviors is a key issue. Especially since the French market, the first in Europe, continues to decline. According to GfK, it fell 5.7% in volume and 3.2% in value in 2017, to less than € 1 billion. In question, the fall in the birth rate (-2%), but also the boom of the occasion. Online resale sites are a simple and effective way to acquire high-end products at an attractive price, while The average budget is 1,560 euros for a first child.

In-store advice

“ It’s an increasingly battled sector,” notes Frank Rosenthal, of the firm of the same name. Stores must rethink themselves, by better highlighting brands and developing services, such as making appointments ”

Because, often, if young parents order online, they then come to the store for more advice or help with installation, for example a baby seat. “ They have a key role, because we have technical products,” resumes Charles de Kervénoaël.

In the meantime, brands are increasingly integrating this new situation. In 2016, the Britax Römer group (car seats, bikes, strollers) set up a team dedicated to e-commerce. “ It is linked to general websites, such as the websites of major brands,” explains Eric Bensaid, sales director for Western Europe. They speak the same language, which facilitates contacts ”. 80% of the online offer is made up of entry-level and mid-range products, between 100 to 400 euros.

The advantage is that Internet users can find some 500 references there, compared to around fifteen in a point of sale. “ In two years, we have doubled the turnover on the Web, which has gone from 15 to 30% of the total” , rejoices Eric Bensaid.

Here is the big question: “stroller or baby carrier” before leaving on a trip with baby. And indeed, it is an important choice that the portage; because when traveling, you will not do the same things with your stroller or your baby carrier

This question, I asked myself during our family trip to Turkey! We did not know which baby travel accessories to take so that Mini Voyageur takes full advantage of his 15 days of travel. Indeed not really a stroller, I was asking myself a lot of questions! Here is the article to help you make the right choice!

At the time, our hearts swayed between 2 baby travel accessories, either the travel stroller or the hiking baby carrier … Here is my opinion and the advantages and disadvantages for each of these types of carrying… and a return, after several years of family travel

Photo by freestocks on Unsplash

Ultra compact stroller when traveling

This travel accessory would be a big investment for us, but is it really necessary for Mini Voyageur. Here are the pros and cons of this travel accessory:

The advantages of the stroller when traveling:

· The travel stroller is more comfortable : is always well installed,

· take a nap , if you choose a stroller that stretches well, baby from a very young age will take a nap

· The compact ultra compact strollers or can be used until boarding since it can be taken as hand luggage ,

· The travel stroller allows you to have a baby seat at the restaurant,

· Some strollers can be carried folded in a backpack or on the shoulder.

The disadvantages of the stroller:

Mobility: Many cities are not very accessible for strollers, especially given the size of the small wheels

Cost: If you already have a large 3-wheel stroller that makes an additional expense for an accessory that does dual use (except when leaving home). That’s why you have to make the right choice from the birth of your baby.

Not having your hands free

Here are the few strollers that I noticed:

The Babyzen Yoyo : the most famous, but also the most expensive, but at the top!

Quinny Yezz stroller : very light, folded can be carried on the back thanks to clever straps.

Photo by Kelly Sikkema on Unsplash

Baby carriers when traveling:

This travel accessory can replace the baby sling of which I am a fan. But Mini Voyageur growing visibly, won’t that be of use to us longer?

The advantages of the back carrier when traveling:

The baby carrier backpack is more practical when it is hot than a baby sling: Mini Voyageur will be less stuck to us and the hot air of Istanbul will be able to circulate better around it.

Baby carrier backpacks are more ergonomic and therefore easier to carry by parents when Mini Voyageur is already 10kg: the physiotherapist forbade me to wear the baby sling in front and the carrying sling easily annoys me on the shoulders when Mini Voyageur is behind my back.

The hiking baby carrier can be used up to 3/4 years of the child during family hikes

For physiological baby carriers : they are used from the birth of the baby , often used by the mother, because less heavy from the start

The disadvantages of a travel hiking baby carrier:

Baby carrier backpacks are quite large and may be inconvenient in tight spaces

The baby carrier backpack will not be carried in luggage in May , because it is too big (depending on the model: see the traveler), it will therefore be part of the kgs authorized in the hold and therefore one more backpack to carry.

For physiological baby carriers : dads are often less comfortable with , too tight;

They keep much warmer, and make the wearer and the child sweat