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PPC Management Services
Tags: Digital Marketing, Tba Services, PPC Marketing

What is PPC marketing and what are it’s benefits?

Let’s begin with the fundamentals. What is PPC? PPC is a pay-per-click type of online advertising where the money is paid for each click to a landing page. Pay only for the action you want to target.

This kind of advertisement is considered to be the most effective and efficient method of driving quality traffic to your website in a short time. Promotions aren’t shown to people who are not your target audience. They are shown to people who have similar interests and searches. These are your potential clients if you’ve set up your campaign correctly.

The term “contextual advertisement” is a reference to this particular fact. It is based on the user’s previous and current web searches. It is displayed in a specific context, such as search terms or content on the web page. When you launch the PPC campaign, the advertiser will specify exact keywords and set limitations on where it is, when, and in what order the advertisements should be displayed. Contextual advertisements can be a form of a text fragment, a graphic banner animation, or video.

Before we go on to the details for setting up context ads, be familiar with the fundamental definitions and be aware of the meaning behind PPC can mean in terms of marketing and the way it functions.

In contrast to SEO ( Search Engine Optimization ), it takes time for websites to rank organically on search results. PPC is an approach to online advertising that helps get your site to the top of search results. At the top of Google quickly. It’s a good strategy for companies seeking to boost traffic flow and convert SEO-related campaigns to gain traction or for businesses that don’t want to spend money on SEO.

Learn more about PPC and how it can improve your business growth with TBA.

Benefits of PPC for Small and New Businesses

The most efficient and cost-effective advertising method on the internet, PPC is a particularly crucial lead generation tool for smaller and newly-established companies that aren’t yet competing for organic search listings. It allows you to compete against large corporations to compete with the same audience, depending on your budget.

In addition to the obvious advantage of increased exposure on the web, PPC is also typically employed to increase sales and boost brand recognition. Since it is an effective form of advertising, it can reach people who are actively searching for your services or products and are more likely to buy.

Before you begin with your initial PPC advertising campaign, think about your budget, your advertising goals, and your risk tolerance. Would you be better off hiring an experienced PPC firm to oversee your campaigns to ensure that you are getting value out of your budget? If you’re confident in the decision to run your PPC campaign on your own, be sure to have clear goals for conversion in your mind and a realistic budget to begin. Remember that you can always get assistance by contacting experts like the PPC experts from TBA, regardless of whether you’re planning your first or your 100th PPC campaign.
What is pay per click (PPC) sites and jobs for freelancers
By: Erin Olivia
Tags: Jobs, Digital Marketing, Freelancers, Pay Per Click Marketing, PPC Marketing

What is pay per click (PPC) sites and jobs for freelancers

PPC stands for pay per click, is the component of digital marketing use by the companies for advertising. It is the model of digital marketing in which advertisers pay a fee each time one of their ads is clicked. It is the paid method for increasing visitors to your websites rather than attempting to earn those visits organically. There are a lot of software programs that provide the facility of pay-per-click advertising. This method is beneficial for new companies or businesses because they can divert large traffic to their website. Erin Olivia Dec 20, 2020·2 min read

Types of PPC:

There are eight types of pay per click advertising which are under:

Search ads (Google AdWords)

Display ads (Google AdWords)

Social ads (Facebook, Instagram, LinkedIn, etc)

Remarking ads

Google Shopping (Google)

Local service ads

Gmail sponsored promotion (Gmail)

in-stream ads (YouTube)

How PPC work?

PPC platforms use an auction system to sell ad placements. Advertisers create ads, specify where and how they’d like them to show up, and define how much they’re willing to spend.

Because it’s a bidding system, how much you spend will directly relate to what ad placements you get. The platforms base what they charge on how competitive certain placements are. (Host Gator website).

There are a few concepts for the bidding and auction process to advertise on search engines which are below.

CPC (Cost Per Click)

Quality score

Ad Rank

Maximum Daily Budget

Manual and Automatic Bidding

Keyword Research

Also read:

What is digital marketing and the top 18 components of digital marketing

Major Elements of PPC:

To launch your pay per click advertising campaign you must consider these seven factors:

Begin with high Keyword Research. Well Crafted Ad Copy. Practice A/B Testing. Bid Management. LANDING PAGE RELEVANCY Hone Your Call-to-Action. MEASURE, TWEAK, IMPROVE

Pay per click sites:

Below are the famous pay per click sites for pay per click advertising

Pay Per Click Google AdWords Facebook Bing YouTube SEARCHFORCE CLICKSWEEPER AQCUISIO EFFICIENT FRONTER / ADOBE ADLENS

How much does Search Engines PPC Cost?

The average cost of Pay Per Click Google AdWords varies but mostly Google charges $1 to $2 heavily depends on keyword research.

If we compared the average bidding cost of Bing, then you will be to amuse that Bing charges almost up-to 70% low cost as compared to Google AdWords.

If you use CPC, Facebook advertising costs around $0.97 per click.

On average, businesses pay an average YouTube advertising cost of $0.10 to $0.30 per view or action, with an average $10 daily budget.

Pay per click sites for freelancers:

Freelancers can easily search jobs on these sites related to pay per click are under

Fiverr Upwork Guru Freelancer Peopleperhour

Freelancer Jobs
5 Best PPC Bid and Campaign Management Tools
Tags: Ppc Agency, PPC, Ppc Management, Ppc Services, PPC Marketing

If you have plans to promote your products online, you can’t ignore Pay-Per-Click (PPC) advertising. These ads are only paid when the customers click on them. Google has AdWords product that has the biggest share in online paid advertising. But, PPC bid management requires a lot of dedication and hardwork.

Since search engine marketers have a responsibility of handling multiple ad campaigns manually. That’s quite a difficult thing to do. To make their job easier, we have listed some of the best PPC bid and campaign management tools. Let’s take a closer look:

1. Marin Software

Marin is robust, intuitive, and efficient online PPC campaign management tool. With the help of this tool, you can utilize Adwords for setting bids on the basis of different events. This tool is great for posting ad campaigns on search engines and social media platforms. If you have an account on Marin, then you will not face any issue in navigation and management. It is equipped with excellent features that are required by marketers to enhance their paid search performance.

2. Kenshoo

Kenshoo is a popular enterprise level PPC bid management tool that provides useful local solutions for small advertisers. Whether you are running your own company or a search engine marketer finding an effective online paid advertising solution, you will get a range of bidding types solutions on this tool like portfolio, rules-based or model-based bidding.

3. WordStream

This reliable and efficient tool is best for the creation and management of ad campaigns. It will provide you recommendations of the bids on the basis of your weekly goals and demands. It does not take all your time and attention in managing your campaigns. This easy to use bid management tool will require only 20 minutes a week.

4. Acquisio

Acquisio is a big name in the world of PPC bid management. It is equipped with the features that are helpful in managing Facebook. This tool is capable of changing bids automatically on the basis of your defined events. The managers can easily create, track, manage, and optimize online ad campaigns on various search engines.

5. PPC BidMax

This tool offers automated bidding for Google Ad center and Google AdWords. The good part about this tool is that it enhances traffic with maximum results. This tool leverages search engine marketers to manage the bid campaigns for various search engines like Google, Bing, etc. all from one dashboard.
Digital Marketing Agency in Hyderabad
By: Balcony Safety Nets In Hyderabad
Tags: Digital Marketing Company, Digital Marketing, Seo Services, PPC Marketing, Digital Marketing Agency

Digital Marketing Agency in Hyderabad

Honey Soft Solutions is The one of The Best Digital Marketing Agency in Hyderabad offering Services for SEO Services, Social Media marketing, Email Marketing, PPC and Content Marketing etc.

Digital Marketing Agencies in Hyderabad offer a wide range of services from SEO to CRO. They have a team of individuals who have the knowledge and skills to take your business to the next level.

A digital marketing agency will not just focus on one aspect — they will look at your entire business and try to improve every aspect of it.

The need for digital marketing is growing rapidly with the world becoming more interconnected and Honey Soft solutions. The purpose of digital marketing is to help businesses to create an online presence, build brand awareness, drive traffic to the website and make sales.

With the help of digital marketing, one can attract more customers.

Our Services:

-SEO Services

-Social Media marketing

-PPC and Content Marketing

-Local SEO

Contact Us On:

Contact: +91 9949237265, +91 9491549585

Website: https://www.honeysoftsolutions.com/

Address: 1–74/2/A, Rajeswari Apartment, Prabhat Nagar, Chaitanyapuri, Dilsukhnagar, Hyderabad, Telangana 500060

View Map: https://g.page/Honeysoftsolutions?share
Leverage AI to improve your ad targeting strategy
By: Albus Ai
Tags: Digital Advertising, SEM, Audience Targeting, Google Ads, PPC Marketing

Defining an ad-group targeting strategy for your PPC accounts is one of the most important aspects of running successful PPC campaigns. A poorly defined strategy can result in wasted spending on an audience. Luckily this doesn’t have to be the case; there are techniques you can use to reach your desired audience more efficiently than before. Today’s post is about leveraging machine learning to create ad groups that engage with customers based on their micro and niche interests.

While many of us are familiar with using ad groups based on site-search queries to simplify our Search Ads setup, another method can be rewarding. It’s called interest-based advertising, and it can help you target a particular group of people with high precision. Yeah, it may not be sound like a new thing for you. However, I’m telling you a completely new methodology powered by a sophisticated AI mechanism and strengthened by social media platforms.

There is not much left after completing the keyword studies about your brand, product, and service to reach and penetrate the target audience. You did not fully match your target audience yet; you’ve only increased your visibility so far. You should reach your target audience and drive leads through the communities they are involved in, the content they consume, the trends they are interested in, and their researched topics.

Albus can analyze any audiences you want to reach, and it makes it through social media where everybody shares their opinions, emotions, affinity, and much more! With its sophisticated AI algorithm Albus finds niches and micro interests of any audience. And it doesn’t end here; Albus continuously segments that audience according to those interests and reveals what they are searching on Google.

Now you can target your audience and reach your true potential. You have keywords that are insights gained through superior machine learning for directly targeting search terms or creating custom audiences.

From now on, you can create your segmented interest-specific ad groups, review their search metrics, assign a budget separately and start driving a high amount of qualified traffic.
Should My Business Use Paid Ads?
By: Interactive Technology Corporation
Tags: Paid Advertising, Marketing Strategy, Paid Ads, Itc Uk, PPC Marketing

Getting organic traffic is terrific. However, it generally doesn’t suffice as your only source of traffic. Using paid ads as a part of a Search Engine Marketing campaign will boost your traffic. But should every business be using paid ads?

The most common form is pay-per-click on search engines and social media sites. PPC or paid ads work like this: Businesses bid for specific keywords that potential target consumers might search. For every click-through a user makes, the business pays — and that’s what makes it such an enticing strategy. In theory, the cost of ads per click will pale in comparison to the long-term return-on-investment. After all,

There are a few top platforms to consider when constructing a paid ad marketing strategy. Social media platforms offer one type of advertising, while Google offers another.

The PPC program at Google is the first thing anyone thinks of regarding paid ads. Since it’s the search engine of choice for billions of people, it only makes sense. Thousands of businesses receive many visits due to Google paid ads. Simultaneously, Google is very competitive, and the algorithm rewards websites that users find useful and engaging. To thrive on Google, businesses must be ready to strategically tackle niche keywords while optimizing everything about their website.

Instagram & Facebook

These two platforms are intertwined since Facebook owns Instagram. To get set up as a Business account on Instagram, you’ll need a Facebook business account anyway. Instagram is best to receive an influx of engaged users, building brand awareness while attracting more sales directly from the platform. Facebook is best for garnering leads since the algorithm relies heavily on in-depth personal information. Knowing the target persona is so vital on either platform.

Based on the option mentioned, it’s more complicated. Paid ads are great to get small businesses up and running. Additionally, they can drive medium to large companies out of a plateau.

Businesses should, however, consider their paid ad strategy first before setting anything up. Establishing a clear target audience is the first step. Next comes researching the best, search-intent optimized keywords that will reach the target audience. Depending on buyer personas, some platforms might make more sense than others.

Finally, consider your budget and estimate potential ROI for each platform, and take advice from paid ad experts to save time.
WHAT IS THE BEST DIGITAL MARKETING COMPANY IN DELHI NCR?
By: Se Mirer
Tags: Marketing, Smo, Digital, Seo Services, PPC Marketing

If you would resemble to outline a occupation in Digital Marketing or advance your production development with a Digital Marketing Agency, afterward Digital researcher is one between the simplest options you buy.

Best Digital Marketing Company in Delhi NCR provider we are offering you a complete Funnel for your business. From introducing your businesses product and services to convert them to the potential buyers.

This is the reason now a day’s businesses are hiring agencies for funnel building not only for some particular task like website building, #SEO, #SEM, #SMO, #SMM. If you really care about your brand want to take it for a long period you should think about it and enroll for the funnel.

Internet marketing services is all about promoting or selling your brand name and its products or services through the internet(Digital channels). Nowadays, using the internet is a simple and structured solution as it is very easy to understand and the majority of the population now uses the internet to find what they are looking for. Internet marketing services is also known as online marketing have a close relationship with content marketing.

This is the second stage of the customer journey. Warn customers are those who are aware about your businesses product and services. But maybe they are taking the same product and services from your competitor or they are planning to take those products and services from you first time. Here, your brand is almost known to this kind of customer. In this we as a best Digital marketing services provider need to work little extra by providing more detailed introduction about your brand and businesses products and services. So, that warm audience can get converted into potential buyers.
Digital Marketing vs Internet Marketing: Are They Same?
By: Abhishek Kumar
Tags: SEO, Digital Marketing, Search Engine Optimizati, Internet Marketing, PPC Marketing

Even people working in the digital marketing industry tend to get confused in this aspect. They hardly know the difference between digital marketing and online marketing. However, things are a bit confusing and let me sort this out for you.

Digital marketing and online marketing are not exactly similar. In fact, online marketing is only a subset of digital marketing, just like a Pomeranian is a subset of a bigger group — dogs.

Yes, and digital marketing is nothing new. It has been existent in the world ever since digital gadgets came into existence, and whether you believe it or not, people in the 1940s and 1950s too performed marketing digitally through radios. Then came the televisions some years after that and digital marketing became visually perceivable.

So digital marketing is a sort of marketing that is done through digital devices, whether landline phones, TVs, or radios and it has nothing to do with the Internet. In fact, though it is a form of traditional marketing, these are still digital in nature.

And that’s where Internet marketing or online marketing comes into existence. Internet marketing is a form of marketing that is performed using the internet and mostly search engines. Internet marketing is not exactly similar to digital marketing and these are not synonymous terms.

Another thing that confuses people is the phrase Traditional Marketing vs Digital Marketing. People consider these TVs, Radios, and Landlines or Mobile SMS marketing a form of traditional marketing methods like Newpapers marketing or brochures, and these digital products are actually considered something away from the digital marketing group.

In reality, they are actually trying to make comparisons between Traditional Marketing and Internet Marketing, and as I said, people are just confused.

As of now, when there are the smartest-smart digital products across the world, no sort of marketing is considered tradition. Even the banners and brochures have turned digital and now they too are counted under digital marketing methods.

So all-in-all, Digital Marketing is a huge group and things like Online Marketing and Internet Marketing are just small parts of it. I hope you understand the differences now.
What is a PPC Campaign?
By: Stuart Ferster
Tags: Digital Marketing, PPC, Ppc Campaign, PPC Marketing, Stuart Ferster

Whenever you run a query on Google or a search engine, the first results that come on top are those labeled with “Ad.” Those are pay-per-click ads. Pay-per-click or PPC advertising is a well-known digital and internet marketing tool. When trying to attract traffic to a site, businesses can do so either with organic traffic or paid ads.

To set up your search results listing or product listing, you must bid for ad placement. Even though you are paying, there are still competitors vying for the same keywords you target. The good news is that you need only pay when common clicks your ad. In the grand scheme of things, taking the quality of your site and what you offer visitors, your sales would be well-worth the costs of the PPC ad.

Setting up PPC is not as simple as signing up with the platform on which you hope to advertise. To navigate it in a way that maximizes the traffic you can garner takes a strategist campaign plan. How successful a PPC campaign depends upon the relevance and quality of keywords, the level of quality of content on your landing page, and the combination of various metrics that search engines like Google condense into the Quality Score.

Your PPC ad’s quality score is based on your relevance, how many visitors find your site useful and compelling, and other key performance indicators.

Research is key to a good keyword strategy. For a successful ad, keywords must be specific, relevant to the subject, product, or service you offer, and tailored to the target buyer. Go about keyword research by creating a massive list of all possible main and long-tail keywords. A keyword strategy should be an ongoing process that you can continually improve after assessing your metrics.

Regularly revise your PPC campaign. Doing so means always researching for better keywords, using negative keywords to target the right search intent, and maintaining an optimized landing page. Ensure that your content, brand image, and call-to-actions are working with the ad campaign to target the right visitors who would benefit from your product or service.
Bing Ads Coupon | Free $125 Ads Credit
Tags: Bing Ads, Coupon, PPC, Google Ads, PPC Marketing

Join for FREE and get $125 in Microsoft ads when you spend $25

Easily manage, automate and optimise your Google, Microsoft and Facebook ads starting today

Get Started

Take $125 in FREE ads on us

If you haven’t tried Microsoft ads yet, now is a great time to start.

Because thanks to our special partnership with Microsoft, we are excited to offer you $125 in free ads when you spend $25. (New Microsoft ad accounts only)

So you get 5 times your ad spend and a whole new stream of targeted, potential customers.

And all you have to do is join Adzooma. Which is our award-winning paid platform . . . that’s actually FREE.

Why Adzooma?

If you’d like to reduce your daily ad management and optimisation to just minutes a day, while easily managing and scaling multiple accounts, you’ll love Adzooma.

Our Google, Facebook & Microsoft ads platform, offers everything you need for stress free campaign management, all in a single interface.

Exclusive offer on us

Award-winning ad management platform offers complete control 24/7

Rule-based automation saves you hours every week

24/7 optimisation helps to improve your quality score, conversions and ROI

Opportunity Engine analyses ad data and suggests improvements you can action in a few clicks

Multiple account management for ‘all in one place’ convenience

Real-time custom reporting tracks ROI & keeps you in full control at all times

Our platform is now FREE, but as you can see from the list it offers more than some paid platforms.

Why Microsoft Ads?

The Microsoft Advertising platform includes MSN, Microsoft Outlook, Microsoft Edge, and other Bing Syndicated Partners and puts you in front of a huge audience separate to Google Ads, including:

63 million

search users worldwide

exclusive to Microsoft

200 million

Or more

Windows 10 users

22.7 million

unique visitors across

MSN and Outlook alone

And as Microsoft serves a more mature demographic, they’re more affluent with a higher level of education and more likely to be a decision maker.

You can also target LinkedIn users via their profile information through MS ads. That’s a really powerful bonus, especially if you’re selling B2B.
What Is Google Ads And How Does It Work?
By: Somchandra Gurumayum
Tags: Marketing Strategies, PPC Marketing, Google Adwords, Ads, Google Analytics

What Is Google Ads And How Does It Work?

Google Ads(previously known as Google AdWords) is an online advertising service that enables businesses to display ads on Google and its advertising network. It offers pay-per-click (PPC) advertising, where advertisers only pay when users click on their ads.

The system places targeted ads on web pages based on keywords determined by advertisers.

This system provides advertisers with a means of attaching an ad to specific content so that ads are relevant to the user’s search query or website content.

Advertisers bid for certain keywords with a maximum bid, which is the highest amount they are willing to pay per click for their ad to be shown associated with that keyword. When the user enters their search query, the keyword is matched against all possible ads, and the highest-ranking ad is displayed.

Google AdWords Keyword Tool lets you research specific keywords by determining how many times a keyword has been searched in Google over a period of time.

The Keyword Planner lists suggested keywords related to your original input, without requiring you to enter any information other than what language it should be generated in and how much you want it to be worth. You can also create custom columns in reports.

Google AdWords is a pay-per-click advertising service that is operated by Google. Its system allows advertisers to show their advertisements to users who are searching for certain keywords on Google. It is the main advertising platform for many businesses in the United States, Canada, and the United Kingdom.

AdWords funds Google’s entire search engine operations. A large fraction of their $38 billion revenue comes from these ads. AdWords offers options for businesses of all sizes, including options for small businesses that can be paid for by credit card. The AdWords program includes local, national, and international distribution.

Reach your audience with cost-effective digital marketing. This platform helps you set up and run your online advertising campaigns on Microsoft, Facebook, and Google, all in one place.

Adzooma ensures you get the most out of your advertising campaigns and achieve the best results possible, whatever your current level.
How to Improve Google Ads Quality Score and Rank without Raising Bids
Tags: CPC, Marketing, Google Adwords, Google Ads, PPC Marketing

Factors That Improve Google Ads Quality Score

To reduce advertising costs and increase your ad rank on Google, you need to know what’s good for your quality score. Google considers the following metrics to a certain extent for a quality advertising experience.

How About Ad Relevance?

Ad relevance is one of the factors that most affect the AdWords quality score. It simply indicates how relevant the keyword searched on Google is to your ad. Ad relevance is classified as ‘below average’, ‘average’, and ‘above average’. You can view this for all ad groups from the Google Ads panel.

The way to improve ad relevance is to create a large number of ad groups with few and specific keywords. The more useful your ad and keywords are to those searching for the ad, the more conversions you will get from the ad.

Increase Your Landing Page Experience!

Landing page should give confidence to your potential customers who click on your ad. So those coming from the ad can find what they are looking for. As with all of Google’s products, Google Ads places great emphasis on user experience.

Potential customers who click on your ad should benefit from your page and easily communicate with you on your page. Therefore, every opportunity you promise them in ads should be able to find on the landing page. For example, promises such as discount rates in ads or online support. (of course, you really provide it to customers right?)

Is the page easy to navigate?

How about the page speed?

Are there any crawl errors?

Is the content unique?

Does the page comply with all policies?

Is the content on the page relevant to the ad?

You should answer all these questions and correct any missing items. The site opening speed should be sufficient so that they do not leave the page. Plus, incoming people should be able to contact you easily. These are important for ad optimization as well as for SEO.

Keyword Selection for Google Ads

The keyword is also an important factor in terms of quality score. There is also a specific quality rating for keywords. You should choose a keyword that is not very broad and not very niche. It should not be wide enough for irrelevant people to click on your ad, or too narrow for anyone to view.

Expected CTR Really Matters!

The probability that your ads with the keywords you have created will be clicked. Ads must be keyword specific. To increase CTR, you should pay close attention to ad relevance. It is referred to as CTR in the Google Ads panel and expressed as a percentage CTR rate. Another way to increase this is to use keywords in the URL part that appears in the ad text.
The Easiest Way To Exclude Mobile App Categories From Your Campaign Budget
By: Shaun Bond
Tags: Google Ads Tips, Ppc Budget Tips, Mobile App Marketing, Google Ads, PPC Marketing

Don’t Let Mobile App Traffic Eat Up Your Budget!

Mobile app traffic can very quickly eat up a display campaign’s budget, and many agencies prefer to exclude ads from showing on all apps due to poor performance. Like many things in life, there is an easy way and a hard way to achieve this. Excluding every mobile app placement as they pop up is definitely the hard way — it’s like playing “whack-a-mole”.

We are here to show you the easy way. Actually, there are two easy ways, depending on your preference between making changes in the Google Ads interface vs Google Ads Editor.

How To Do It In The Google Ads Interface

Go to Placements>Exclusions, select the campaign (or even the whole account in certain circumstances) then select Enter Multiple Placements.

2. That will open a window that allows you to enter placements directly:

3. You need to enter mobileappcategory::69500 in that row, click Add 1 Placement and then Save. You should end up seeing something like this in your exclusions list:

And that’s it! No more traffic to mobile apps.
What Are The Benefits Of SEO Services?
By: Webcubator Technologies
Tags: Search Engine Optimizati, PPC Marketing, SEO, PPC

1. SEO targets quality traffic

One of the most significant advantages of SEO is that it’s an inbound marketing strategy.

Inbound marketing, is a customer-centric, instead of interrupting consumers when listening to the radio, it involves the creation of helpful resources and making information useful more accessible.

It stimulates users to spend time to research your industry or learning about their options for particular product types.

2. No need to pay in SEO for ads

Google’s organic rankings are based on its algorithm to deliver the best results for any search.

It implies that after the creation of a page if even once the search engine deems it worthy, then it continues for a long time and directing users to it.

The only investment is writing high-quality content, but after it there’s no ongoing cost to keep attracting traffic to your content.

3. SEO generates more clicks than PPC.

However, PC ads seem to appear over organic results.

It seems to be challenging to decide between them, but the most logical conclusion is that users trust Google’s algorithm.

Regardless of the reason, the fact is that the majority clicks for any search go to an organic result.

Image Source: Canva
Does PPC Increase SEO Ranking?
By: Webcubator Technologies
Tags: Ránking, SEO, Google, PPC, PPC Marketing

As a business owner, Webcubator Technologies understands your ultimate goal.

Digital marketing strategies like SEO & PPC helps you to create a distinct position from your competitors.

It is a little complicated answer but to be brief PPC doesn’t help in SEO results that too not directly.

Google has a responsibility to deliver relevant possible results for the user’s search.

In case businesses are unable to pay for higher rankings in the search results, then users will be unable to get the information they are searching.

As per Moz, the indirect advantages of PPC in search results include:

Users searching can see your ad and has a higher chance to get clicked in your organic search result

Users who are aware of your brand previously are more likely to click and convert

The searches with higher-paid traffic will affect your organic CTR

Links in paid ads offer an increase in site traffic and can cause higher site exposure through social media or media coverage.

Google includes user traffic and site communication in ranking algorithms.

In case your paid ads efficiently drive traffic to your site, then its organic ranking can reap an indirect benefit.

Image Source: Canva
3 Game-Changing Factors to Improve Landing Page Conversion Rate
By: Semly Pro
Tags: SEM, SEO, Digital Marketing, Search Engine Marketing, PPC Marketing

A landing page is the most important part of a Paid campaign.

No matter how well you structure the account or what bidding strategy you use, you will not get good conversion if your landing page is not conversion-friendly.

Here are the 3 factors to optimize your landing page performance:

1. Keep the Call to action (Button or Form) in the first fold.

Just assume, a customer comes to the shop but there is no checkout counter.

We run paid ads, with an agenda to get more leads or sales.

My advice: Use an open form or C2A button in the first fold (On Banner).

2. Add a Floating Call Now Button (If your Business wants to get calls from potential customers).

This will be very helpful for mobile users which is 90%+.

Adding a call button will also help in improving your chances of showing Call extensions in Google Ads.

3. Add 500 words of Content.

Most of the time we create landing pages for paid ads but don’t add enough content.

You can distribute the content into different sections or add it above the footer.

Make sure to include the top 3 search terms in your content.

Don’t try to take shortcuts by adding duplicate content or plagiarized content. Write unique good content keeping users in mind.

Adding content will help you get a good quality score for your top search terms.

Bonus Tip:

Optimize your page with Basic SEO tags to improve your quality score further.

Spending a little more on landing can save you a lot of money.

Raise the Bar!

By Anil Varma,

Founder, Semly Pro
The Afghanistan Papers: A reminder that government oversight is essential
By: Noah Biesiada
Tags: 2016 Election

This past month, the Washington Post broke the exclusive story they called the Afghanistan Papers: a series of memos and interviews showing that US officials did not reveal the true status of the war in the Middle East to the American public over the two decades.

https://www.washingtonpost.com/graphics/2019/investigations/afghanistan-papers/afghanistan-war-confidential-documents/

After a three year legal battle, all of the documents were released, showing that much of what was told to the public was false. Officials stated that they were “rounding the corner” repeatedly throughout the war effort, coming to the next big thing.

Post Reports, the Washington Post podcast, found a quote from Elizabeth Warren, stating that the country had rounded the corner so many times that the effort had started to go in a circle.

https://www.washingtonpost.com/podcasts/post-reports/the-afghanistan-papers-a-secret-history-of-americas-longest-war/

The stories have just continued to flow from Craig Whitlock, the primary reporter on the story, ever since the papers were released, including a new chapter focusing on America’s goal to halt heroin production in Afghanistan.

https://www.washingtonpost.com/graphics/2019/investigations/afghanistan-papers/afghanistan-war-opium-poppy-production/

Rather than reduce the number of poppy farms or production, US efforts cost millions of dollars and produced no results.

Many have likened the release of these documents to the Pentagon Papers released, showing the government’s failings throughout the Vietnam War. The released of the documents could lead to major change on US policy in the Middle East.
This Morning Consult poll shows why Trump has to be terrified about a Senate trial
By: Thomas Wood
Tags: Impeachment, 2016 Election, Donald Trump, Politics, Christian Evangelicals

This Morning Consult poll shows why Trump has to be terrified about a Senate trial Thomas Wood Dec 22, 2019·2 min read

Christian evangelicals are the core of the core of Trump’s base.

If this Morning Consult (MC) poll proves to be reliable and the findings hold up over time, it means that Trump’s job approval ratings underestimate the extreme peril he is in. 1/8 tinyurl.com/skal3r9

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It is difficult to fit these survey findings with Trump’s job approval ratings.

Let’s think about this. 3/8

Morning Consult has 51% of voters favoring removal from office.

About 43% of voters say they approve of the job Trump is doing in office.

This means that there are more voters who approve of removing him from office than approve of his job performance! 4/8

Now consider white evangelical Christians in particular.

About 25% of voters are white evangelicals, and that’s way more than half of the voters (about 43%) who give Trump a favorable job approval rating.

And yet 43% of evangelicals believe he should be removed from office. 5/8

It is very hard to explain these numbers unless we suppose that (like voters generally) Trump does significantly better on the job approval front with white evangelicals than he does on the impeach and removal front! 6/8

And this must have something to do with the fact that many of the evangelicals who approve of the job he’s doing (judicial appointments, abortion, immigration, or whatever) must also believe he should be impeached and removed. 7/8

Which means, of course, that a Senate trial holds immense peril for Trump. 8/8
New World Order
By: Patrick Henry
Tags: 2020 Presidential Race, Security, Democracy, 2016 Election, Free Trade

A global coalition dedicated to security, democracy and free trade

The era of America as the world’s preeminent superpower is passing. The rest of the world is going its own way and we can no longer afford the burden.

Beginning in 1917, when we rode to the rescue of Europe, we gradually emerged as THE indispensable nation-state. We rescued Europe from its second catastrophe of the 20th century and rebuilt its economy. We shattered Imperialist Japan, launched its democracy and restored its economy. We outlasted the Russian empire. We became the world’s policeman. We made numerous mistakes, but we got the job done.

All of that is rapidly fading. Europe no longer recognizes us as its savior and thinks it can go its own (more civilized) way. Japan no longer believes we will protect it from the Chinese and Russians. China and Russia are embracing each other in order to form an authoritarian superpower. The Iranians and Turks are aggressively working to build a block of influence in the Middle East.

Mostly, we can no longer dependably project overwhelming force of arms anywhere on earth because we are running out of money. The requirements of Social Security and Medicare and Medicaid will soon eat all of the federal budget. Those programs will not be curtailed because old folks show up to vote and they are an increasing share of the electorate. Even major tax increases won’t be sufficient to do wealth transfer to the sick and elderly and simultaneously support a dominant military.

We should therefore think about forming our own block of nations dedicated to democracy, free trade and mutual defense. That coalition wouldn’t dominate the globe but it would be strong enough to discourage attack.

Initial membership might include Canada, Mexico, Britain, Norway, the Baltic states, Finland, Israel, Japan, Taiwan, South Korea, Singapore, Australia, New Zealand, Brazil, Colombia and Chile. We should be willing to welcome any other nation with open arms that is committed to democracy and free trade and is willing to handle its fair share of military expenditure. We may no longer be able to field a world class military by ourselves, but we could do it in coordination with other prosperous democracies. We could also continue to be a beacon of liberty for those living under oppressive regimes.

My bet is that the world is becoming progressively more chaotic and dangerous. We should get ready to cope with this emerging reality.
Basic Instincts: Saving President Trump
By: J. Michael Willard
Tags: 2016 Election, Impeachment, Trump, Apology Forgiveness

By Michael Willard

If Clarence the angel from Frank Capra’s “It’s a Wonderful Life” were to visit Trump Town, he would have one, gentle piece of advice for our impeached President: “Suck it up”.

At almost anytime prior to the US House of Representatives passing two articles of impeachment, Trump had an out that — being cutesy here — “trumps” his “perfect” phone call where he admits bribery.

It might not be too late now to burnish his legacy.

There is a chance, however small, he might not always be remembered as a failed businessman who defrauded charities and with his greatest mark being as a reality show barker.

Better tardy than never, he could issue the following statement:

“I made a rookie mistake, and I lied about it. I should have known, but in business life, I made deals. This was a bad deal. I apologize for it.

“I was new to he ways of politics, but I am learning every day. And, by the way, unemployment is down, the stock market is up and Melania is a fine First Lady.”

Yes, sure, it would be incriminating. It would be totally out of character. However, it would show a smidgin of character, as well as fortitude to do the right thing and admit the obvious.

It is interesting that of all the arguments against impeachment by the GOP not one person listed the President’s sterling character, his compassion or, in fact, his basic grasp of common sense and comity.

I am not holding my breath for such a result. Eventually, there will be a trial in the Senate and, of course, he will be acquitted. As former Republican Sen. Jeff Flake said, the GOP is also on trial.

It will take longer for that august body to be convicted of malfeasance in the public opinion court, but it’s around the corner. My old boss, former Senate Leader Robert Byrd is crying in his grave.

Byrd, from the outset and in his first Democratic caucus speech, said he was the President’s friend (Carter), but never the President’s man. He led a Senate majority of leaders.

Sen. Mitch McConnell, on the other hand, has turned the Senate into a Dante’s ring of hell where sycophants reign supreme. He makes Charles Dickens’ fictional Uriah Heep appear cool

But, suspend disbelief for just a moment: What if Trump were to acknowledge he had been foolish, though not criminal? In other words, question my bad judgment, and not my misplaced motives.

What if — for Clarence the angel to get his wings — Trump had to have a Saul of Tarsus on the road to Damascus-style epiphany? What if he were to — all of a sudden — stand up to the Kremlin’s Putin?

My guess — and I am no soothsayer — Trump’s anemic poll numbers would improve. America loves a redeemed sinner. Still, for certain, he would be no Ronald Reagan, not even close.

Now the big question: Why would I, a democrat with a little “d” and sometimes a big “D”, offer our 45th President an escape passage. There is a simple reason:

Unlike Republicans in the Congress, I value our democracy. Any political issue pales in comparison. And wouldn’t it be nice for Clarence to get a new set of wings in 2020.
TRUMP MARRIAGE IN TROUBLE: President And First Lady Speak Only By Phone, Even Inside White House
By: Allan Ishac
Tags: Christmas, Humor, Satire, 2016 Election, Marriage

TRUMP MARRIAGE IN TROUBLE: President And First Lady Speak Only By Phone, Even Inside White House

It’s looking like a chilly holiday season at the White House. (Credit: www.tornosnews.gr)

The holiday season puts stress on many marriages, psychologists say, and Donald and Melania Trump are no exception.

A photo coming out of the White House shows the first couple communicating by phone while sitting only feet from each other on opposite sides of their Christmas tree.

Mr. Trump with a waxen Melania. (Credit: www.hollywoodreporter.com/)

Another awkward photograph shows Mr. Trump sending video greetings to troops overseas while standing next to a steely-eyed, stern-faced wax depiction of Melania. The wax figure was brought in after the first lady refused to appear shoulder-to-shoulder with her husband in the video.

In a third shot, taken later the same day at the White House, the first couple is arguing by phone while sitting in front of their fireplace. Mr. Trump appears ready to hang up on his wife, who is dressed in black to signify the sad state of their relationship.

The first couple, backs to each other, arguing on the phone. (Credit: abcnews.go.com)

With growing evidence that a chill has settled between the president and his wife, a personal aide to Melania Trump was asked about the health of their marriage, as well as the first lady’s emotional state.

“All is hell, I mean WELL, between the first lady and the president. Melania continues to focus on her ‘Be Best’ online anti-bullying campaign, while Mr. Trump continues to bully political rivals, random celebrities, and teenage climate activists via tweet. While no one would call theirs a traditional union, the first lady and the commander-in-chief make it work. We’ll have no further comment during the mediation phase.”

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Thanks for reading. You can find more from me here and here.

–AI
What To Expect After Trump Is Impeached
By: Edward Anderson
Tags: Impeachment, 2020 Presidential Race, 2016 Election, Donald Trump, Politics

What To Expect After Trump Is Impeached

Photo via The Daily Beast

There are mere hours left until historic headlines flood phones and electronic devices everywhere. Those headlines will read, Trump Impeached. Or some variation thereof. No matter what stance the publication takes, every single one will be forced to admit this is historic.

And Trump being impeached is inevitable. Even he realizes that at this point. There is no getting out of it. So what will happen once the vote comes in and the articles of impeachment are approved by the House of Representatives?

Hillary Hillary Hillary

Come on. You didn’t think something historic was going to happen to this administration without their old foil being blamed, did you? Already, the White House is leaking a conspiracy that Hillary lost the election in 2016 on purpose. Why would she do that? Because she wanted Trump to be impeached!

No, seriously. They actually said that. In a non-ironic, non-satirical, no kidding way. Just when you think this administration has tapped the lowest level of stupid, they go and find a layer underneath to surprise us all. Maybe next they’ll tell us, Hillary is really Obama in drag.

Never count anything out.

No Removal

Let’s clear this up right now. There’s more of a chance of me having sex with Zac Efron than there is of Republicans growing a pair of balls and removing Trump from office. Mitch McConnell has already said Senate Republicans are working with him on the kind of trial he wants.

But more than the flagrant brush off of constitutional duties, no President has ever been removed from office. There is no way it was going to start with Trump. If and only if enough Republicans grow a conscience and decided to vote for removal, would he consider resigning. As of press time, he’s safe.

That is until next year.

Election 2020

If 2016 was a fight for America’s soul, 2020 will be life or death for the poor gal. It should be noted that life and death candidates can vary depending on party affiliation and IQ score.

Whoever goes against Trump in the 2020 election will be gifted with a historic first. Trump will be the first incumbent to run for re-election with impeachment on his record. A fact that will surely play into a lot of debates and advertisements.

Trump will continue to call it a hoax and a witch hunt. Mostly because he doesn’t know what those words mean. He is also starting to have to pay for his lifetime of hate and crime. Poor little rich boy doesn’t know how to handle it. His supporters will back him but as we’ve seen, Independents are moving away from old Trump boy.

Tick tock goes the impeachment clock.