Launching Reviews, Easter Eggs and Custom Landing Pages
By: Locktrip.Com, Loc Token, Official Blog
Tags: Marketplaces, Vacation, Travel, Landing Pages, Locktrip

Please note that the discount scores are currently in Beta version.

Search Filters and Sorting Options

The newly introduced features wouldn’t be complete without the option to filter and sort for them.

You can now filter out the options with the best ratings, based on a review score ranging from 0 to 10. The amount of available listings are also displayed next to each score category, which is useful when trying to balance different criteria simulatenously.

The same setup is also available for the discount score. If you want to only see results with a minimum discount, simply remove the checks on the lower score levels.

Note: If the hotel you want to stay at has no discount score, this could simply be the result of insuffient data for calculation. Such listings may still offer significant discounts, which would need to be compared manually.

Last but not least, both ratings and discount scores are also available for sorting. Use this option to maximize for any of the criteria after applying other filters first.

Redesigned Hotel Details Page

The Hotel Details page has seen a significant redesign from ground-up. View the GIF below to see the before (small hotel images) and after (big hotel images) comparison.

Before/After Comparison

With the new setup, there is a strong visual focus on hotel images, as these convey a lot of information at first sight and allow the user to quickly get a general impression of the hotel.

Another improvement to the hotels page is the newly added reviews and ratings card, which have been elaborated on in the previous section above.

All elements have been repositioned to make better use of the available space. Additional cards will be introduced over the next few months, adding more awesomeness to the experience with each new feature.

Please note that the width of the screenshots is identical, meaning that both shots in the GIF consist of the exact same window space. The illusion of a changing width comes from the space optimizations, especially due to the search box moved down.

Room Level Filters

Another feature that has been requested by our users was room-level filters. With the new update these have now been introduced, which makes it possible to quickly filter out the relevant rooms and thus shorten the list of options.

Filters are applicable for the following criteria:

Refundable

Room Only

Breakfast

Half-Board

All Inclusive

These will only appear as filtering options if such room types are available. Since the hotel in the example above has no rooms with an “All Inclusive” option, it is also not available for filtering.

Introducing Custom Landing Pages

Following the last deployment we made about discount codes and gift cards, we are now introducing another tool to our affiliate community — landing pages. Check the article below, if you haven’t done yet.

How do landing pages work? They are basically publicly viewable pages, which are integrated into the LockTrip marketplace. Since they are structured as sub-domains within the LockTrip.com domain, there are certain benefits that arise from this:

Your landing page acts as a referral link. Anyone visiting your page will be assigned to you as a referral upon signup. Hint: Your page must be the first LockTrip-page the user visited. If a user visited another LockTrip page before visiting yours, it will not count. All pages share the same SEO score, which means that there will be a growing synergy for all affiliates. Visitors directed to the built-in landing page can start exploring the marketplace immediately, without having to make additional clicks (improving conversion rates). The landing pages are free to use. No domain hosting or toolbox fees.

How to setup your first landing page?

The process is very simple. Just go to your affiliate dashboard and click on the “Landing Pages” tab. There you will immidiately see the button to create a landing page. Clicking it will open the page creator tool, which offers a lot of customization features and allows you to generate content in a creative way.

The 5 Power-Tools

In addition to the common editing features such as text, size, colour, image, video and embed, there are also five power-tools placed in the tool-box.

Power Tools 1 & 2 — Analytics

Here you can integrate your Google Analytics tracker and/or Facebook Pixel tracker with a single click. Through these tools, you can gain indepth analytics data provided by external tools with professional interfaces and functionality, greatly complementing our in-house analytics regarding marketplace-side data (conversions, sign-ups, etc.).

Power Tool 3 — Loot Box

The loot box is one of the features we are particularly excited about, as it allows you to integrate a bait into your landing page. Here you can upload a custom PDF file with useful information (for example a city guide), which can be claimed by visitors upon sign-up. The PDF is sent out via Email automatically.

Make sure to hint at this in your landing page, so that visitors get curious about the PDF → leading to more sign-ups.

Claim Now — Button at the bottom of the page

Power Tool 4 — Featured Image

Here you can upload a high-quality image, which will be featured on top of your landing page in wide-screen and also show up as the featured image when you share your page online. Make sure that the image you upload is suitable for wide-screen display and that it has sufficient quality to be displayed in large.

Power Tool 5 — Hotel Cards

This power tool once again takes advantage of the synergies with the marketplace, as it allows you to place specific hotel cards into your landing page. If you select a hotel, it will be shown as a single-card. If you select a destination, it will show a scrollable list of cards with multiple hotels in it.

Although pricing can not be unveiled, visitors are able to view hotel pages without being logged in.

View an example for how a landing page could look like:

Once you have saved your landing page, it will be listed in your affiliate dashboard together with all the other pages you have created. There you can immidiately copy the link and start sharing it as part of your campaign.

Please keep in mind that sharing price comparisons or displaying hotel prices on the landing pages is not allowed.

We hope that you like the new features of this deployment and are looking forward to your feedback. We are very curious about the creative ways you will use the landing pages and its features. In the meantime, we are already working on additional functionality to further expand its capabilities.

- Your LockTrip Team

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LockTrip is a blockchain-based travel marketplace that allows users to save up to 60% on their bookings by cutting out middlemen. Every booking burns LOC proportionally to its booking value, continuously reducing its total supply.