fabiochiu/medium-articles huggingface dataset:
Questions to ask a prospect in sales
By: Roshni Baronia
Tags: Communication, Entrepreneurship, Women In Business, Sales

Conversation Catalyst series is a nine part series where the Podcast host Roshni Baronia is deconstructing the 9 elements of an impactful Sales Conversation which will help you convert your prospect into paying clients not with sleaze, but ease.

Part 4: In any given sales interaction, you should take prospects through a series of well-thought-out sales questions at different stages of the conversation that will eventually get them to work with you. Know which questions you should be asking your prospect.

Show your love:

Leave your reviews/comments at http://bit.ly/ats-review or Apple itunes/Castbox

Follow and tag me on Instagram at roshni_baronia

Know me more at the website roshnibaronia.com

Get in touch at connect@roshnibaronia.com

Get answers:

What would you like to learn about when it comes to #SalesSuccess — Share your sales questions/challenges with me and I can make a podcast episode on the solution bit.ly/mysalesquery

Grab Free resources from Roshni:

If you are struggling with getting more clients, chances are that you are spending your efforts and energy on things that are not bringing in results and revenue. Get this tool to gain clarity on your business performance. KPI Cheatsheet and Evaluator here https://bit.ly/ca-kpi

Get past your limiting beliefs through a 5 step framework to revolutionize your Sales Mindset. Get the free ebook www.roshnibaronia.com/e-book

Learn all your strengths, weaknesses, fears and how to overcome them by knowing your selling style. Take the authentic selling style test at https://www.roshnibaronia.com/know-your-selling-style/

Subscribe to Sales Made Simple Letters for sales tips, small business insights and latest podcast releases to be delivered right in your Inbox

http://bit.ly/sms-letters
How to Get Better at Talking to People
By: Geoff Lane
Tags: Skills, Entrepreneurship, Growth, Entrepreneur, Sales

This is how I did it

Happy Saturday everyone. Let me preface the following advice by stating that I am in no way the best talker-to-people out there. But, I do know of a way to get better at it from personal experience. How is that, you may ask?

Grab a phone and call a bunch of random strangers. That’s how I did it. Now, why the hell did I do that and why might you want to? Story time. Grab some popcorn.

About a year back, my buddy and I decided we wanted to be wholesalers. For those of you who don’t know, wholesaling is just sourcing deals for real estate investors at a discounted price. Whatever you lock a property down for, you tack on whatever mula you want to make and then sell it to the investor for that price. In the end, you make whatever you sold it for minus what you got it for. Essentially, you’re the middle man.

But how does one find the deals in the first place? By pounding the damn phones all day. That’s how. At least, that’s one of the cheapest ways. So as a couple of penny-pinching college seniors at Penn State, that was the approach we took.

Now let me tell you, if you’ve never cold-called before, few things get your heart jumping more than calling a bunch of strangers to ask if they’d like to sell you their home for less than it’s worth. In other words, I was sh*tting bricks.

Two things are sure to happen in this scenario. The first is that you will get a bunch of different responses that fall on a spectrum from downright rude on one side to incredible friendly on the other, with most falling in the middle.

The second is that you will slowly but surely get more comfortable talking to strangers with every call you make. Don’t get me wrong, you will still pace around and pretend there’s something else you should be doing rather than calling stranger number 43 — “God I REALLY need to organize my wallet right now.”

But that thought of “OHHH GOD IT’S HAPPENING” when you hear the ringing on the other line will lessen over time. And when you take a step back and notice that you wouldn’t rather die than the person actually picking up the phone, congratulations, you’re getting better!

It’s no secret that talking to people is a vital skill; one that when mastered will serve its masters very well. And it’s no coincidence that tons of successful people suggest getting into sales because guess what! You’re learning transferable skills! Specifically, you’re honing your skill in the art of interaction; of dealing with people.

Now, you might be thinking Oh I’m just naturally bad at talking to people, that would never work for me. Nonsense. Talking to people is a skill like any other, and like other skills, you only get better by putting in the reps.

That said, in my experience, forcing yourself to talk to strangers on the phone is a really good way to get those reps in. So if you’re like me and want to get better at talking to people, grab a phone and a list of numbers and start calling peeps!
Social Media Strategies for E-Commerce Companies
By: Kemal Sidar
Tags: Retail, Ecommerce, Marketing, Sales, Amazon

Photo by Merakist on Unsplash

The use of social media has constantly been growing over the last decade. According to recent statistics, there are 2.77 billion social media users globally (Statista, 2019).

E-commerce companies need to be aware of social media’s importance as well as the opportunities it creates, such as offering new and diverse ways for building a customer base and retaining previous customers.

Understanding the importance of social media in e-commerce is the first step. But how are we going to utilize these platforms?

At this point, constructing a social media strategy is of utmost importance. As it is also valid for other aspects of business life, establishing a strategy before getting into action is a prudent approach.

Based on this, we will provide some suggestions on social media strategy.

Starting with limited number of social media platforms would be a preferable choice for companies new to this area. In doing so, you can get familiarised with different aspects of specific platforms and build enough experience before moving on to other platforms.

What comes next is determining your priorities and setting your targets for your business’s social media presence.

This will help you find out the most suitable ways you can benefit from these platforms.

Sharing high-quality photos of your products and services, as well as placing company logo on your posts would contribute to your professional image and help you create a consistent tone.

Visuality could help you attract attention in social media. But getting real attention, which contributes to your business profits lies within creating and sharing informative, useful, thoughtful and conversion-oriented contents.

Building relationship with your audience and responding to them in a timely manner also plays a crucial role in a successful social media presence.

You need to establish a two way traffic between your social media accounts and your website/e-commerce marketplace.

On the one hand, you could share promotional posts, offer pre-order opportunities and modest discounts, and use paid advertising options of social media platforms.

On the other hand, you need to place social media icons on your webpage and on any content you post outside of social media for creating traffic towards your social media accounts.

Creating a strategy before diving into social media is a must in creating social media presence of your company.

It is more meaningful to start with one or two platforms, getting familiar with them, and then moving to other social media platforms.

In order to attract attention, you need to share high quality photos, build an institutional image, and create informative, useful, timely posts.

From time to time you could use promotional posts and benefit from paid advertising to reach more people.
Use of Social Media in E-Commerce
By: Kemal Sidar
Tags: Retail, Ecommerce, Marketing, Sales, Amazon

Photo by Sticker Mule on Unsplash

We can’t just build an e-commerce website and/or a store front (in a popular marketplace) and expect people to come shop from us all by themselves. We need to reach them where they are.

In this respect, social media has become an important means to reach potential and existing customers, and has been more and more commonly used by businesses active in e-commerce.

An important characteristics of online selling is that businesses has to go to the customer, not vice versa.

In today’s online world, a huge number of people use one or more social networking site.

To be more specific, there are 2.77 billion social media users globally (Statista, 2019).

This makes these platforms a perfect place for companies to reach potential customers, engage existing customers, and showcase brands/products.

Social networks offer new and diverse ways to build a customer base and retain previous customers.

Social media is a powerful tool for e-commerce purposes. Nowadays, online sellers choose to improve brand awareness, promote their products, drive traffic to their websites/online stores, and make sales via these channels.

Businesses engage with shoppers and create a sense of community as well as brand loyalty by benefiting from these platforms.

Another common usage of social media platforms in e-commerce is related to consumer care issues.

You can reach customers in (almost) real-time when they are in urgent need for your assistance. In this respect, social media interactions are useful in retaining customers and demonstrating a commitment to resolving their problems.

The most commonly used social media platforms that attract businesses conducting e-commerce are Facebook, Instagram, Youtube, Twitter, LinkedIn, Pinterest, Google+ and Snapchat.

The benefits of these platforms within the scope of e-commerce will be analysed in forthcoming articles. For now, it is enough referring to the figure below for better visualising of the most popular social networking sites’ usage.

In summary, the number of social media users has globally reached 2.77 billion.

This creates a huge platform for e-commerce companies to reach potential customers, engage existing customers, and showcase brands/products. There are diverse uses of social media in e-commerce.

In addition to other purposes, social media platforms are commonly used by businesses for improving brand awareness, promoting products, driving traffic to websites/online stores, making direct sales and providing real-time customer care services.
【職業探索】旅行社業務工作內容大揭秘！旅行社透過什麼方式賺錢？身為業務需要什麼樣的特質？在小型旅行社工作又會帶來什麼收穫？Feat. 友泰旅行社—曾帥
By: Jane Hsu
Tags: Career Development, Travel Agency, Tourism, Sales

Learn more. Medium is an open platform where 170 million readers come to find insightful and dynamic thinking. Here, expert and undiscovered voices alike dive into the heart of any topic and bring new ideas to the surface. Learn more

Make Medium yours. Follow the writers, publications, and topics that matter to you, and you’ll see them on your homepage and in your inbox. Explore
6 Sales And Marketing Strategies To Grow Your Startup
By: Ghani Mengal
Tags: Startup, Marketing, Marketing Strategies, Sales, Startup Marketing

The Keys To Growing a Startup In The Effective Ways

Photo by Daria Nepriakhina on Unsplash

The key to growing a startup these days is based on understanding why traditional sales and marketing strategies are failing and why new activities are taking over.

Sales And Marketing To Fuel Growth

A good combination of sales and marketing is needed for successful startups’ growth. Sales relate to those one-on-one direct interactions that add revenues to the organization's bottom line. Cold calls, email, networking events, and meetings are all part of the direct sales process.

Marketing, on the other side, involves those activities that a startup takes to reach and recruit prospects. Some examples are direct email campaigns, online advertising, PR, and more traditional advertising, such as TV or Radio.

Direct sales marketing embodies all these strategies. Research has shown that there’s a need for 3 to 12 touchpoints to convert a lead into a client. More important than the number of contacts though, is following and maximizing each contact point so that the time, cost, and effort put into each sale decrease.
𝐄𝐯𝐞𝐫 𝐛𝐞𝐞𝐧 𝐢𝐧 𝐚 𝐬𝐢𝐭𝐮𝐚𝐭𝐢𝐨𝐧 𝐰𝐡𝐞𝐧 𝐬𝐨𝐦𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐮𝐧𝐢𝐭𝐬 𝐲𝐨𝐮 𝐬𝐡𝐢𝐩𝐩𝐞𝐝 𝐭𝐨 𝐀𝐦𝐚𝐳𝐨𝐧 𝐣𝐮𝐬𝐭.. 𝐝𝐢𝐬𝐚𝐩𝐩𝐞𝐚𝐫𝐞𝐝?
Tags: Alerts, Notifications, Sales, Business, Amazon

𝐍𝐞𝐞𝐝 𝐚 𝐧𝐞𝐰 𝐰𝐚𝐲 𝐭𝐨 𝐡𝐚𝐯𝐞 𝐚𝐥𝐥 𝐲𝐨𝐮𝐫 𝐢𝐧𝐛𝐨𝐮𝐧𝐝 𝐬𝐡𝐢𝐩𝐦𝐞𝐧𝐭𝐬 𝐭𝐫𝐚𝐜𝐤𝐞𝐝?

As you may know, Amazon does not always ‘close’ the same amount of units you ship, and it may be pretty hard to notice that. Thankfully, we track all your inbound shipments on autopilot.

sellerboard have just released a new feature — Alerts for quantity deviation in FBA inbound shipment, which will help you to further maximize your Amazon profits by not losing a single unit or cent ever again.

Now you can instantly receive timely notifications (inside your sellerboard account and/or emails) on any deviations in the number of units you shipped and units received by Amazon. So that you take appropriate actions like submitting a reconciliation request to Amazon within the first 6 months and ultimately have your units received by those they belong to — your customers.

Start receiving quantity deviation alerts, by opening 𝐀𝐥𝐞𝐫𝐭𝐬 𝐦𝐞𝐧𝐮 => 𝐒𝐞𝐭𝐭𝐢𝐧𝐠𝐬 and turning the option on.
Affiliate Marketing and how it works, also a brief guide to amazon’s affiliate program.
By: Liam Rogers
Tags: Marketing, Entrepreneurship, Affiliate Marketing, Sales, Affiliate Programs

So you’ve discovered that behind the frontline of direct business to customer sales there exists a medium where the average person can drive sales for a business to a customer, acting as the intermediary. This way, you get rewarded a percentage of the sale amount — this can vary from business to business.

Image by Ritesh Nayak from Unsplash

Here is a few websites that offer affiliate programs:

Amazon Associates

eBay Partner Network

Shopify Affiliate Program

Clickbank

Bluehost Affiliate Program

Hostinger Affiliate Program

There exist a plethora of ways that you can drive sales for whichever platform(s) you choose to work with — most common method is a blog in a certain niche which with well-thought out SEO (Search Engine Optimisation) can rank highly in those specific niche’s as the top result on search engine giants such as Google or Bing. However as time goes on, with deeplinks becoming ever-more common the model is changing. People are now able to generate significant earnings through facebook and instagram pages.

For those interested in becoming an affiliate i will show you below how you can easily sign up to Amazon Associates LLC Affiliate Program to get you started.

For the UK : https://affiliate-program.amazon.co.uk

For elsewhere, replace .co.uk with .com for example.

You will then be asked to sign into your amazon account if you have one if not you’ll be offered to create an account, choose which option relates best to you. You will then reach the point where you add your website/page for this you need to add your appropriate URL’s which would lead someone to your “homepage” Then, you will move onto the next step where you need to describe what your site/page will be about and how you plan/do acquire potential customers then, you will create your unique associate ID, be sure to pick something that relates to your content as it will be seen in the URL’s customers click.

Once thats all done, with a verified email, you should gain access to Amazon Sitestripe, this lets you create unique links which you can place on your chosen platform which are embedded with your unique associate ID which you created earlier, ensuring that if someone buys the product you promote, you will get a percentage of the sale price.

Also, a good thing to note that if someone clicks on your link and doesn’t buy the product you intended to advertise but they go on to buy something else, you get an indirect sale percentage of the total basket as a thanks for driving the traffic to the site.

NOTE: Links served to people must be denoted with a disclosure that it is an affiliate links and meet the guidelines of Amazons Operating Agreement

Once you get a good amount of content to your site/page you will then be able to apply for the Amazon API which is suitable for another post.
哈利不是波特 — 線上會議的考驗
By: Harry Tsai
Tags: Covid 19, Remote Work, Online Meetings, Sales, Client Management

Learn more. Medium is an open platform where 170 million readers come to find insightful and dynamic thinking. Here, expert and undiscovered voices alike dive into the heart of any topic and bring new ideas to the surface. Learn more

Make Medium yours. Follow the writers, publications, and topics that matter to you, and you’ll see them on your homepage and in your inbox. Explore
How To Write a Great Sales Copy for Your Product
By: Ghani Mengal
Tags: Copywriting, Marketing, Marketing Strategies, Sales, Writing

Writing a sales copy is the most important part when it comes to putting your product or services in front of the world. But oftentimes writing a sales copy becomes really hard. Especially for those who are running on a low budget and cannot afford expensive copywriting.

Your sales copy tells about your product, it creates an image of your product in people’s minds. And if your sales copy sucks then you will have a hard time selling your product. Your sales copy has a direct relationship with your sales. Companies like Apple, Virgin Airline, and Harley-Davidson have mastered the art of writing amazing sales copies.

Here I’m giving you an outline of a sales copy and 10 effective tips on how you can write sales copies that actually make people buy your product.
Your personal promo code on guitar arrangements and covers. Best wishes for the coming New Year!
By: Guitarsolo.Info, Sheet Music, Tabs For Guitar
Tags: Promo Code, Sales, New Year, Guitar, Sheet Music

Greetings!

This is Sergei Borodin, the founder and leader of the GuitarSolo project. I’d like to say a few words about the outgoing year 2020 and offer you a gift.

The year 2020 has been no doubt very difficult for all people of the Earth, especially in terms of worries and concerns for the loved ones and the future. This year is a reminder for us about simple human values, about health, mutual help, and a peace of mind.

Personally, it is music that helps me get through hard times. The moment you take your guitar and start playing your favorite melodies brings calmness to your soul and, all of a sudden, you begin to see solutions to your most urgent problems …

For me, one of such solutions was to turn the forced self-isolation to my own advantage. So I learned to play several musical instruments and composed nine new pieces, while working hard developing my favorite project: a community for guitar players from around the world, under the brand name GuitarSolo.

This year, we have overhauled the site design, made it more friendly and added some useful features like a personal money account, the possibility to configure personal notifications and arrange your musical collection under the rubric “ My Collection ”.

However, we deem our greatest achievement is the possibility TO STUDY MUSICAL SCORES AND TABS ONLINE upon subscription to the service for a month or a year.

We have covered this option in more details elsewhere on our site. You can check this feature for yourselves using free trial period or the arrangement database available online without subscription — just click the button “Open online.”

Some numbers of the year 2020 ( As of December 22 ):

3,371 arrangements in our database;

162 collaborating authors from around the world;

17,046 arrangements have been purchased during the year;

12,863 active users of the service.

Dear friends! Guitar fans, professional and amateur alike!

I wish you a happy New Year! Wish that in 2021 you all have a job and a stable income; good health to you and your loved ones, more advanced musical achievements!

As a new year gift, we offer you a promo code on purchasing arrangements and covers!

Your promo code grants you a 51% discount: HNY2021

Valid until January 8, 2021

How to use the promo code:

1. Add to your basket all arrangements, covers, and InstantSkills you want to purchase on a discount.

2. Enter your promo code in the field below the basket.

3. The discount will be automatically applied to all products in the basket.

NOTE! The promo code can be used only once, so make sure you have put in your basket all the products you wish to buy.

SEE ALL ARRANGEMENTS AND COVERS

I believe that the beauty of MUSIC will save the world!

Yours faithfully,

Sergey Borodin and the GuitarSolo team
GRAB YOUR DEAL!
Tags: Quality, Purchase, Christmas, Sales, Discount

Here are some best deals for you on mobile accessories.

SALE! SALE!

Get Rs. 250 Back on Shopping for Rs. 1000 Today.

1-OnePlus Bullets Wireless Z in-Ear Bluetooth Earphones with Mic (Black) at 1999/

2-OnePlus Buds (Gray)at 4990/

3-Mi 2-in-1 USB Cable (Micro USB to Type-C) 100cm at 268/

4-Redmi Earbuds S (with Gaming Mode) at 1798/ only

5-Redmi 20000mAh Li-Polymer Power Bank (Black) at 1399/

6-boAt Airdopes 441 TWS Ear-Buds at 1999/

That’s all for this time.Option 4,5 and 6 are best for you guys.
How to mass send messages on Facebook — How to get your competitor’s clients — Automated messaging
Tags: Facebook Marketing, Bulk, Facebook Ads, Marketing, Sales

How to mass send messages on Facebook — How to get your competitor’s clients — Automated messaging CUCOMM.COM Follow Dec 23, 2020 · 3 min read

The sky was crystal-blue, I was looking at it out of the window and thinking how to reach some Software Engineers to ask them for an interview. I needed that to better understand how to shape the product thinking they’re the future target audience. I wrote down some channels where I can reach them and the main one was Facebook. Everyone in the US uses Facebook, right? Then why not dive there to get some people?

I started googling and found almost nothing. There were only two solutions, one of which could only grab people from the search and was very buggy, and the other one wasn’t maintained and didn’t work at all.

After some time thinking, considering, and communicating with Product Managers and Marketers I found out that this kind of product might be even more interesting to Marketers. That’s the time when I came to my team and loaded it with development tickets.

Now we have a ready-to-use solution which is used by us and our clients. It’s a browser extension that safely sends messages on Facebook as you do it by hand. So you just see how it surfs Facebook and sends messages instead of you. Our clients usually use their real profiles, no one ever gets blocked for that.

Below I will show you how to get your competitor’s clients.

How to get your competitor’s clients

Let’s say we provide Call Center services.

1. Install CUCOMM.COM browser extension to mass send messages from here: cucomm.com/download.

2. Open the Facebook Page or Group of your competitor (e.g. facebook.com/USAFill ).

3. In the lower-left corner you should see CUCOMM.COM purple widget.
youtube marketing advantages. YouTube is one of the most visited web…
By: Ronald Brooks
Tags: YouTuber, Marketing, Online Marketing, Sales, YouTube

YouTube is one of the most visited web sites at the internet. Which means that in case you are seeking to promote your self or your commercial enterprise, it’s miles a extraordinary place to be energetic. The other exact news is that the production fees of desirable quality films can be very low. Especially in case you are growing data kind videos, wherein you can create a presentation in Microsoft’s PowerPoint or Apple’s Keynote and convert them to video layout. So, let’s have a look at a number of the primary benefits: 1. Online Discovery Getting located at the net may be a first-rate headache and expense. With YouTube, you may get located immediately inside the YouTube seek engine, plus you can get located in Google’s net browser. And, for a few services and products, it’s far easier to get a excessive search engine rank for a YouTube video, than it is for a website. Plus, movies are very easy to percentage thru different on-line mediums, inclusive of social media, websites, blogs, cellular apps and so forth. All of which provides to your collective on-line discovery.

2. Connecting Directly with People Video permits you to hook up with humans in a totally direct and personal manner. This is exquisite for reinforcing your on line relationships, which at instances may be very impersonal in nature. Building relationships is at the heart of powerful online marketing. As it is thru those relationships that believe and authority may be built. Which in time, translates right into a higher opportunity of income and being endorsed. 3. Entertainment as Education People love “how to” videos. If you can make a few element of your motion pictures pleasing in addition to educational, then you’re onto a winner. This is the sort of aspect human beings maintain coming returned for time and again, and that they conveniently proportion with their buddies and colleagues. four. Encourage People to Take Action With the annotation feature at the YouTube video editor, you actively inspire people to take part. For example, to present it a thumbs up or remark, or to click on an companion web link, or to share on social media.

5. YouTube Promotion You can inspire YouTube to sell your videos totally free, by using using a common and unique hash-tag message within the description of all of you related films. These will appear in the proper-hand facet of the screen, below advocated videos section. 6. YouTube Advertising You can also use your films as paid advertising on YouTube. At the time of writing, the price of advertising and marketing on YouTube is notably less than using wellknown Google AdWords. Yet, YouTube uses the same search community. 7. YouTube Channel Subscribers You can create your personal channels in YouTube which people can subscribe to. This lets in you to accumulate a network of fans that get notified whenever you publish a brand new video to that channel. Which is a outstanding way of staying in touch with your target audience.paragraghs may have links in them that is affiliate links.
DIGITAL MARKETER- INCREASE YOUR SALES BY 20%-30%
By: Felix Praise
Tags: Profit, Traffic, Sales, Website

Quick Notice: This is very sensitive information and I want you to treat it as such.

Today is a good day for everyone & you have to be one of the beneficiaries!!

It feels great to write to you again today! It’s a personal decision not to email you for the last 24hrs just any offers for the sake of earning affiliate commissions without putting your INTEREST into consideration. And that’s why I always review every single product recommended. I sincerely want you to invest ONLY in a product that will boost your current business revenue by 20%-30% more sales.

You’re gonna absolutely love this! But if you don’t, then you are leaving cash right there on the table as just a small tweak may make all the difference.

This could be your last chance.

Remember the word — Look before you leap.

20 Bonuses up for grab to fast movers.

(100% Exclusive to the first 49 buyers through the link above)

Merry Christmas In Advance & A Prosperous New Year!
Do Marketers Dream of Artificial Intelligence?
By: Journal Of Integrated Marketing Communications
Tags: Digital Transformation, Digital Marketing, Machine Learning, Artificial Intelligence, AI

Mad Men v.s. Math Men

© nanuvision / Adobe Stock

Today, the breed of Mad Men like Don Draper, whose mad genius once ruled the advertising world, is being dethroned by the emerging crop of Math Men, who specialize in utilizing data science and algorithms to harvest consumer insights. The technology that emerged in the past two decades has provided the perfect soil for the Math Men to thrive. Don is getting more and more depressed, as he can foresee a future where creative geniuses like him will exit the stage and disappear in the wave of history. But is that so? Has this transformed digital era forced the traditional Mad Men into extinction?

Jim Lecinski, a former VP at Google and current Medill IMC Professor, believes that we are still too early to assert whether AI is going to transform the existing marketing world entirely: “Big-budget brands like Nike, IKEA and Sephora are pioneering AI for marketing, but most advertisers don’t have their resources, so they’re focusing on more immediate marketing efforts.”

It is inevitable that today’s marketing decisions are more geared toward data collection due to the increasing demand for 1-on-1 personalized marketing. As companies today are relentlessly collecting consumer data, it is essential for AI to step in to extract insights and continuously learn from past trends. However, a talented marketing team is irreplaceable.

As Lecinski stated: “Success requires a combination, a partnership of humans AND machines.” The utilization of AI and machine learning can only be effective if deployed by a talented, sophisticated marketing team that can come up with a rock-solid marketing strategy to acquire, retain, grow its customer relationships, and promote customer advocacy.

In the well-known science fiction masterpiece Do Androids Dream of Electric Sheep, Phillip K. Dicks depicted a world where artificial intelligence has gained empathy and lived like human beings. As we look at the world 60 years after the book was written, this dream does not seem to be so far-fetched. Artificial intelligence technologies are aggressively taking over the marketing world and getting access to brands, both big and small.

It would be an appropriate time to start dreaming big and asking where AI will lead us to in the future. The marketers of the new generation should not categorize themselves in either the “Mad Men” or the “Math Men” faction.
Basic Syntax Bahasa Pemrograman sebagai Prinsip Dasar Digitalisasi
By: Kevin Daffa Arrahman
Tags: Digitalization, Digital Transformation, Business, Programming, Digitization

Just for taking notes also share my experience & thoughts.
What is mobile marketing?
By: Ria Rodriques
Tags: Mobile Marketing, Digital Transformation, Mobile Marketing Tips, Digital Marketing, Digital Marketing Agency

About mobile marketing

Mobile promoting may be a varieties-channel, digital promoting scheme geared toward arriving a target market on their tablets, smartphones, and different mobile methods, SMS, email, via websites, and social media, MMS, and apps. In recent times, clients have begun to shift their concern to mobile. Due to this, traders do constantly so as to form a true multi-channel involved. As technology becomes a lot fitful, therefore will promoting. And so as to earn and sustain the eye of potential consumers, content should be strategic and extremely personalized.

When it involves mobile promoting, this suggests keeping devices in mind and utilizing SMS/MMS promoting and mobile apps. Mobile promoting is a very important piece of the puzzle once it involves building out any short or long-run promoting setup. From email to pay-per-click, computer program improvement (SEO), content promoting, and social media promoting, there’s a mobile promoting channel to achieve each part of your clients wherever they’re most comfy. For mobile promoting to be effective, you would like to parson cohesive expertise that customers expect — and that may be a true challenge as you’re employed to amass, engage, and retain clients across a spread of platforms.

Mobile promoting will do wonders for driving whole worth and demand for your product or services by leverage mobile devices to attach with a lot of customers in real-time at any purpose within the client lifecycle. Mobile is additionally growing steadily. in keeping with eMarketer, mobile versus desktop usage stats within us in 2018 show that the mobile-only clients can grow to fifty five.7 million (nearly 19%) by 2022, and Adweek estimates that seventy-nine of smartphone users have their phones on or close to all of them however 2 hours daily. Today, there square measure a lot of mobile devices within the world (8.7 billion) than folks (7.1 billion), due for the most part partially to our greedy appetence for brand spanking new technology. U.N. knowledge analysts have found that within us, 71.5% of voters over the age of thirteen have a smartphone, and 66.5% have smart-phones worldwide . To track the increasing power of mobile promoting, you need to specialize in making perfect expertise that your client predicts.
5 lessons I’ve learnt as a design lead in digital transformation projects
By: Hugo Wong
Tags: Scrum Agile, Ux Lessons, Digital Transformation, User Experience Design, Experience Design

Design is always a dynamic process. It is not uncommon for a team adopting same design methodology but resulting different outcomes. The question is what did a design learn from each project and translate the learning to the next project. Are there any common themes that can be shared across projects so designers not to repeat the same mistake? After a participating as a design lead in a end to end digital transformation project with a well-known real estate company in Hong Kong, I am trying to summary a few topics to record the process and learnings. I hope that helps to remind myself not repeating the same mistakes in the future and also to other designers if they happened to see my articles.

Digital Transformation is one of the trendy buzzwords in Hong Kong, especially in 2020 with the hit of COVID-19 people started seeing the importance of digital channel. And yet, it could be anything about digitalisation in a company. I tend to see digital transformation is a series of cross-functional team activities to transform the business in a digital way. Be it a website development, mobile application development, service re-design or a simple email marketing campaign, it is a journey where a company starts treating digital channels seriously for the sake of customer’s benefit. What’s more, it is where designer can play an important role. Traditionally, people sees designer’s role limited to visual and graphic.

In a digital world, designer is the person who holds customer at their heart and acts as a hyper-bundling tissue that ties and facilities cross-functional team activities.

To succeed, a digital transformation projects always have the below key activities:

Stakeholder Management — People comes before design
2020: A year of rewiring our brain
By: Nezahat Sevim
Tags: Communication, Christmas, Lockdown, Digital Transformation, Social Media

Life is all about decisions; I am a huge believer of this. What we decide to think, say, act and believe shapes our life path. 2020 has been a year that forced us to re-think our decisions, and most of the times hasn’t given many options to chose among. We’ve learned and experienced how to be more resilient, to become our own best friend, to discover new ways of working and living and the most important: we’ve learned how to be vulnerable in this age of glorifying only the strongest, the most beautiful, the most successful like there’s no other option to enjoy this life.

Sure social media plays a significant role in this misinterpretation. There has been a long-time discussion going on how social media negatively affects our lives. But again, like life itself, it’s is all about our decisions. Social media, or the digital sphere more broadly, can make or break our lives, depending on whatever we pick to consume, connect and react.

We forget that nearly no one could sustain their jobs or businesses without those digital connections in 2020. What about the happiness we feel after a Facetime call or even just a simple, thoughtful message from our loved ones while we have no other option to stay connected with them? The digital world is the new centre for exchange, collaboration and human interaction. And despite all the hard times and difficulties we’ve experienced in 2020; while the normal codes-of-conduct has been thrown out the window, I am glad that the digital world gives us the chance of rewiring our brains, re-thinking and re-designing new possibilities of working, connecting and living. As Epictetus said, “It’s not what happens to you, but how you react to it that matters.”

Merry Christmas and a happy new year everyone! I wish this will be a year of best decisions for you all!
Top Highlights from AWS’ re:Invent 2020 Conference for Innovators and Builders
By: Brian H. Hough
Tags: AWS, Digital Transformation, DevOps, Cloud, Cloud Computing

AWS Community Builders at re:Invent

Since becoming an AWS Community Builder on the Data, Databases and Analytics team this fall, I have often explained the experience to friends, family, and colleagues as one of drinking water from a fire hose. I had known that cloud computing was rapidly transforming how we build, develop, and deploy software, but I did not know what this pace felt like at the center of a company like Amazon Web Services.

AWS’ Community Builders program is fantastic for so many reasons, but specifically for how they offer technical resources, mentorship, networking opportunities, and exclusive training to a global team of AWS enthusiasts, emerging thought leaders, and developers.

From learning about how to deploy AI/ML models in the cloud with SageMaker and DeepComposer, to securely encrypting and storing data in the cloud, this community continues to inspire and push each other to new heights. It might not be possible to learn everything, but we all certainly try as Community Builders.

Especially now that many of us are working remotely from home, there’s no better use of extra time than these types of “drinking water from a fire hose” type experiences; such as going to AWS’ re:Invent virtual conference this year. The entire programming was seamless and I was blown away by the ingenuity, precision, and organization that went into planning the conference. The AWS team and their sponsored partners have done a standout job of making the virtual experience welcoming, collaborative, and interactive — something that is quite hard to coordinate in a remote setting.

I have received so much value from the sessions that I attended over the past few weeks and I wanted to share the highlights for anyone who might be interested in learning more about DevOps, the cloud, serverless computation, and app development.

Let me know what you think and learned about from these sessions!
7 Books to Understand The Evolution of Technology
By: The Essentialist
Tags: Silicon Valley, Books, Digital Transformation, Technology, Steve Jobs

“We all are the characters of a play written in the Digital Book titled 21st Century.”

It will not be wrong to say that the magnitude of what we have achieved and build in the last five decades is many folds greater than what used to be called ‘The development in one entire Century.’ We are witnessing the most uncertain present, the one in which you can be called an ‘older generation’ if you don’t keep up with the latest technology, where you are surrounded by nexus of technology that makes you feel compelled to be unsatisfied and believe that the only thing which is constant is CHANGE.

Take back a moment and think just HOW FAR YOU HAVE COME. My parents used to communicate with each other through letters, which in the Indian Postal Service sometimes takes months. And I get pissed if I didn’t get a reply within 5 minutes. Then there was one landline call for our entire family; now even if each of us has separate phones, we don’t talk that much. Fast forward some years, Television became affordable and there was something called the internet. Now the latter one fulfils every need. When my brother got his first phone, the internet used to cost his entire monthly saving, that too for a few MBs for the entire month. Now I am writing this and listening to Spotify because I have unlimited internet. Certainly, it’s a revolution and we are witnessing a new future every next year.

You can think of a plethora of such incidents in your family. And while you are thinking that, it may happen that out of curiosity, you might want to know more and understand the history of our digital age. Well, I got you covered.

Here are the 7 books you should dedicate your time to in order to understand the “Dawn of the Digital Revolution”, and how we evolved as a consumer.
Year 2020 — A blessing in disguise
By: Gomti Mehta
Tags: 2020, Digital Transformation, Change, Blessings, Humble

When anyone talks about 2020 all you hear is — I can’t wait for 2020 to end. Who thought we would go through a pandemic so big that whole world will be put under a lockdown. Who thought the world’s economy will come to a standstill and millions will die. Who thought that other problems like extreme poverty, famine, child abuse, wars would not stand a chance to be talked about compared to this pandemic. I want to focus on what was good about 2020. Even though I lost my dad, I can still say 2020 was a blessing in many ways.

I work in IT, we have talked about digital transformation for decades and organizations (big or small) were never ready for it or let’s say didn’t have it as a priority. 2020 made the organizations realize very quickly how important digital transformation is in the age of technology and innovation we have. Many organizations in a matter of days or months went to work in office to everyone working remotely.

The misconception that people don’t work effectively when they are not in office fell on its face. The productivity was at high levels with people not having the distractions they had in office such as, talking in hallways to others, going for long lunch breaks with colleagues, and all the time that was spent driving to and back from office in crazy traffic was now available to start working early. The boundary between work and non-work hours disappeared slowly. People worked as they sat in their beds not realizing it was already after 5 PM.

The expense organizations put towards maintaining fancy offices is reducing. I hope some of it goes towards well-being and more benefits of employees.

With less number of cars on the road and lesser office spaces, the carbon emission and use of electricity and other resources has been reduced and will hopefully help towards cleaner environment.

Parents have more flexibility and more time to spend with their kids, even if its while working, it makes a huge difference for family.

We have become more human and accommodating towards kids noises in the background and sudden popping of a kid while we are in a call with our team or customers thus bringing people closer.

People became more humble. People like me who can easily work from home realized how lucky we are to have the skills and jobs that allowed us to keep working. With lockdowns brought business closures, specially small businesses thus affecting those daily wage workers. More people donated to help their local businesses and others in communities.

Vaccines developed at a pace that we never imagined could be possible. We are within a year of the pandemic and we already have vaccines out there. We are not very far from getting back to the normal life we had.

I wish we can take all the good from 2020 forward and leave behind what what was negative. I hope we continue to help those who are not as fortunate as we are. I hope we make this world a better place for the next generations with what we learned from 2020.
Transform Digital Business Via Search Driven Experience
By: Aditya Krishnan
Tags: SEO, Digital Transformation, UX, Digital Marketing, Search

Image credit : seooptimizers.com

Today every business in this digital world know the importance of traffic via the search engines to their website. The main objective of every company is to ensure that their company’s products and services are featured on top of the organic search results of major search engines like Google, Bing etc.

After periodic tweaks and changes the search engine algorithms like (eg: page rank algorithm) focuses on the design of the page in terms of user experience along with content quality. Poor design of the page and a bad user interface results in a low quality score for the page which majorly affects its search results. The aim of a search engine is to ensure that it provides relevant search results as per the requirement of the end user/ customer. For an ecommerce site the quality score is determined by how easy is it to transact on the page. User experience design is extremely important for online sites as it affects their visibility on search engines.

Customers visit websites which provides a rich and seamless user experience through good design, easy navigation and relevant content. Such sites are visited again by them and it creates brand awareness,retention in the minds of the users.

Search Engines like Google keep a track of what the users do and learn what they like. By making the machine learning algorithms scalable Google’s Penguin and Panda updates are penalising websites which don’t meet the basic standards relating to content, design, relevance and speed.

It should be noted at this point that a good user experience doesn’t mean the most advanced, flash content, javascript or a heavy user interface. The need of the hour is to following the best practices of user interface design and come out with a simple easy to use interface. A strong and effective content strategy would attract customers to the site . The combination of a great UX design and relevant, unique content would engage the customer resulting in an increase in time spent by them on the site. This would help in creating an overall superior customer experience for the customer and help in increasing the conversion rate.

Techniques like Responsive web design (RWD) help in creating a rich experience across devices by delivering a consistent brand message through user friendly interfaces. This helps in avoiding creation of multiple URL’s for the same page and would help in boosting the search results.

Purchasing a product without any problems, obtaining the required information instantly or completing a transaction smoothly are some of the basic expectations of a user . Companies having a robust strategy combining UX, content and search are winning the race in this competitive digital world.