Why Growth Hacking Is Important For Your Business
By: Melanie Stewart
Tags: Business Tools, SaaS, Saas Marketing, Business Tips, Growth Hacking

Image Created By Melanie Stewart

Whether you’re just starting out, or you’re already in business, growth hacking is important, and plays a crucial and essential role for your business. In this article I am going to go over what growth hacking is, and why it’s so important for your business.

Most business owners start their business with a simple concept in mind, but they don’t take all of the necessary steps of daily processes, roles, time, and expenditures into consideration. Some do, but then don’t realize how much time and effort a simple task can actually take up, especially starting out.

Growth hacking can take shape in many different ways and forms.

It can make life for a business owner so much easier by running day to day operations more smoothly, and more proficiently.

Growth hacking is a tool or process that can save time, money, or even both. It can also give your business that extra needed boost to super charge it into overdrive. It is usually accompanied by a SaaS ( Software As A Service ) product or tool.

It provides room for productivity, scalability, and growth in every sense of the word. Whether it be for your bottom line, ROI, or you’re just business all together.

I will give you 4 separate examples to give you a better idea on what growth hacking is, and how it can help your business.

Example #1-

Mary is starting an ecommerce store and is struggling to get her business off the ground. She has her own clothing line, with a Shopify store added as a filler. She is paying for ads, and trying to implement SEO ( Search Engine Optimization ) for her website to get noticed. However, her ads aren’t quite optimized to peak performance, and SEO takes time to get ranked in the search engines, especially with a saturated niche’. Her dream is to build her own brand successfully, make a living, and make a substantial amount of money in the process.

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She is trying, and working tirelessly, but she is seeing very little results from her efforts. She decides to run a contest to increase engagement, get referrals, and grow her follower base. She finds a site called “Vyper”.

Vyper gives Mary all of the tools she needs to run a successful promotion. Mary starts to see a ton of engagement, more followers, and now customers are buying a lot of clothing from her store.

Had Mary not found Vyper, and tried to do it all herself, she would most likely still be struggling to get off the ground.

Example # 2-

Tom is an electrician. He is a one man operation with no employees. He goes out on calls almost everyday, except for Wednesdays. He doesn’t make appointments, or house calls on Wednesdays, because he has had to set that time aside to work on his paperwork, invoicing, marketing, lead generation, etc..

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Tom is just starting out, and doesn’t really have the capital to hire an office manager, or agency, and has decided to do it all himself., Which is fine.

However, Tom runs Google ads, and Microsoft ads to generate leads for his business. He has to go in the Google ad platform, and optimize each of his campaigns, adjust his keywords, ad spend, etc.. Then he has to go to the Microsoft platform, and go through the same process of optimizing those campaigns, keywords, ad spend, etc..

With Tom logging in and out of, jumping from platform to platform, and analyzing everything separately, it is consuming a lot of Tom’s time and efforts.

He is also trying to grow his business, and make money, but he doesn’t have the time to be at his computer, and out in the field being an electrician at the same time. Yes, Tom should hire an office manager, and an agency when he starts bringing in some money. ( But that’s another article for another day.)

Ultimately, Tom is losing money by not being able to be in the field, doing what he does best… Being an electrician. Time is a crucial thing in business, and can be consumed very quickly by tedious and mundane tasks without us even realizing it.

Alternatively, to Tom hiring an office manager, or even an agency, would be for him to get something like Adzooma.

Adzooma, is a free to use platform that allows you to have all of your ads from Google, Microsoft, ( formerly Bing ), and Facebook, all in only one, convenient platform. It allows you to optimize, scale, make edits to your all of your campaigns simultaneously, and run reports.

If Tom were to get Adzooma, he would be able to not only free up his time to take care of his customers, but he would make more money, and be able to grow his business at the same time. Tom decides that he has nothing to lose, so he signs up.

Not only does Tom get a free platform to work on his ad campaigns, but he also gets cash back for his ad spend. This platform not only saves him time, but also money!

For anyone doing paid ads in either one of these platforms, or even all of them, this is a great growth hack worth mentioning, especially with someone like Tom who is just starting out, and doing paid ads.

Had Tom not found Adzooma, he would still be taking up a lot of time on Wednesdays, jumping from platform to platform for his ads, and would be spending more money on his ads.

Example # 3-

Fred has started a business brokerage firm. In any B2B ( Business to Business ) industry, it can be tough to get clients unless you’ve already built up rapport from another b2b industry, and have a referral base of prospects lined up at your feet.

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Anyhow, Fred notices that he is getting traffic to his website, but no one is contacting him, or even signing up through his contact form. Fred finds a site called “Visual Visitor”.

Visual Visitor gives you the contact information of any company coming to your site, whether they fill out a form, or not. They will even give you their Linked In social profile. They can do this by collecting the I.P. address of any company that comes to your site.

Fred decides to give them a try since it has a 2 week free trial. Fred captures 50 new leads to contacts, and acquires 5 new customers from those leads!

If Fred hadn’t found Visual Visitor, he would probably still be hunting for his first client, and wouldn’t have the 5 new clients that he does.

Example #4-

Now let’s say Tom, Mary, and Fred are all working on their SEO (Search Engine Optimization ) to get ranked higher in the search engines, so that over time, they don’t have to keep paying for ads on a regular basis. All three of them are hoping to be ranked on the first page of Google with their SEO efforts. In SEO, there are so many pieces that go into it.

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Citations, keywords, title tags, meta tags, link building, on-page SEO, Off page SEO, content creation, and alt tags, are just a few things that SEO entails. However, the list goes on and on… Not only that, but sometimes SEO can get confusing for some if you don’t know what the rules are or how to even apply all of them. Making one small mistake can take a big hit on your ranking abilities. If a big mistake is made, it could even get you banned from the search engines all together.

Anyhow, all three of them find SEM Rush. It allows them to do everything they need for their SEO, in one, convenient, and easy to use platform. They can even spy on their competitors to “out-do” them so to speak. This frees up a lot of time and effort for all of them.

Tom and Fred also decide to take advantage of SEM Rush’s free academy that teaches all of the ins and outs of SEO, for free.

Now, after a year or so has gone by, Tom, Mary, and Fred are all ranked higher in the search engines as a result. Both Tom and Fred have even made it to rank on the first page of Google with their websites.

If they had not found SEM Rush, and / or its academy, and were all still trying to do their SEO by themselves with no guidance, or platform, they would all probably still be where they were when they started, if not much farther.

Point in case being, Tom, Mary, and Fred all have one very important thing in common.

They all used growth hacking techniques to super charge their businesses, and are all further along than they would be if they hadn’t.

They’re saving time, money, efforts, and increasing their productivity, their bottom line, and essentially their ROI.

( Disclaimer: This post contains affiliate links that will not cost you any additional cost, and I may earn a small commission. I only recommend products I would use myself, and all opinions expressed herein are my own.)

These are only a handful of examples of different growth hacking strategies and techniques.

There are so many SaaS tools and products out there that will help with almost any problem a business may have, and assist in almost any growth hacking strategy, or technique.

This is why I said that growth hacking can take many shapes and forms. However, even though they’re different, they all essentially do the same thing. They all help to grow your business, in one way or another. Not only that, but they all help you to do it a lot faster than it would be to do it alone.

This is why growth hacking is crucial, and important for your business, no matter what business you’re in.