Content Writing Tips- A Guide for Beginners
By: Priyanjali Handa
Tags: Creativity, SEO, Content Writing Tips, Keywords, Content Writing

“The art of writing is the art of discovering what you believe.” - Gustave Flaubert

Just like any other art form like painting, sculpting or drawing, writing is also an art. This implies that not everyone has the talent of writing. It takes knowledge, skill, as well as the talent to write. If you’re lucky enough to be able to write engaging and high-quality content, you have a gift!

Having this gift doesn’t mean one can’t improve. In fact, it means that the artists have to continue to create content because it will make them better writers in the long-term. It also helps them in obtaining additional skills and valuable knowledge.

When it comes to Content Writing, Yes! It is possible to become a successful content writer without much of training and certification. But, as I referred in my previous article (https://priyanjalihanda2000.medium.com/fuel-your-passion-f73b72dd4634), the most important aspect is the amount of experience followed by a lot of practice in writing.

Having said that, here are some tips that every aspiring content writer should follow to create some amazing and appropriate content for the audience!

Content writing, like any other skill, will be improved and enhanced the more you do it and to do it more, you have to read more. Reading is a great way to improve content writing as it helps to identify different styles of writing and giving new ideas to write the content. Reading again and again not only helps in stimulating imagination but also in building a better vocabulary and improving our focus & imagination.

In this age of internet and technology, it becomes very important for all the content writers to do their research on a daily basis. There are so much information and data available on the internet which can be used to structure our content pieces in a better way, make it more authoritative and insightful.

After being clear in the head about the niche one wants to write about, researching content based on that niche and exploring those areas become a great responsibility. Before making the draft, one should always verify the credibility of the information provided.

Having someone else to provide genuine feedback for your content is essential as sometimes it is difficult to understand the exact way in which readers want to read your content. When someone is there to critique the work, one should not feel even if the comment is negative as it will only help in creating better content with time. Also, content is subjective in some ways because of which one person may like it and another person may don’t.

Networks such as Twitter, LinkedIn and Reddit can also be used to interact with experienced content writers and know their feedback for the content you write. However, it is necessary to make sure that you establish a rapport before seeking help from professionals.

You might know about a general rule that in content writing longer content is rewarded with a higher search rank. Thus, to get the highest search ranking, content should be 1000 words at a minimum that can go up to 1500, 2500 or even more words.

However, the aspirants should not worry to produce such long content to start, though. Content that is at least 500 words long is enough for Google to index and assign a positive search rank.

Keywords help to make the content valuable, readable and search-friendly. However, its value reduces when one starts cramming in the keywords. An article stuffed with keywords to an extent which is not required looks uncertain and untrustworthy to both Google as well as readers.

In my perception, using four to five keywords in a blog post depending upon the word count is are appropriate and every single keyword should be used in a way that it makes sense to be over there.

To make the content engaging and less boring, it is important to break it up into small paragraphs along with headers. This will not only help in disseminating all the relevant information to the readers but also make them stay and read the entire content till the end. Adding pointers in the content make the readers focus more and read more! Also, Paragraphs shouldn’t be more than five to six lines long for easy readability.

This aspect is important for both professional and personal writing. Professionally, for every article plagiarism is checked and if there are errors one can even lose his/her job. On the other hand, for a person creating his/her own brand through content writing, unique content which is credible is very important as without doing so the site can also be penalized or even removed from search engines.

These tips are essential for all aspiring content writers for not only writing good content but also reaching out to the wide audience for both professional and personal purposes.

Stay tuned for getting some more amazing insights about content writing and enhancing your skills!

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