A Lot of Things Are Uncertain — Don’t Let Your 2021 Brand Strategy Be One Of Them
By: Mint, Honey
Tags: Digital Marketing, Planning, Strategy, Public Relations, Brand Strategy

As we round out Q4 in a year that can only be described as “what the fu*k just happened?”, we have to finish as strong as we can.

And that includes making sure your PR, digital marketing and social media firm is ready to hit the ground running once the calendar flips to January 4, 2021 (the Monday after New Year’s Day for those who just got a little lost).

If you haven’t locked-down your agency yet, here are three reasons to do so now:

1. Your competitors, especially the big ones, are 10-steps ahead of you

Bigger brands are thinking at least 6-months ahead when planning. They know exactly what their PR, social and digital marketing teams’ strategy is through at least Q1, when new products are launching (and anticipated speed bumps with alternative dates), what influencers they want to work with and when a product mailer plan, the list goes on.

So that roundup of the best spring home décor or top five hard seltzers for summer, or a doctor’s guide to seasonal allergies that you’re envisioning you or your company in?

If your plan right now is to make a plan, then your competitors are going to be the ones prominently featured, taking advantage of the placement in their advertising and marketing to retain customers while garnering new ones.

2. It’s one less thing on your plate

If you know that PR, digital marketing, and/or social media is not your thing, but you haven’t outsourced it yet, why are you putting that stress and pressure on yourself? So many new business owners are unsure how to execute a communications strategy because it’s not in their wheelhouse and end up panicked, confused, and overwhelmed.

Choosing your PR, digital marketing, and social media firm to start in 2021 now will alleviate the head-spin you’ll inevitably experience trying to do it on your own. Oftentimes a non-comms specialist doesn’t know where to start, how to pitch, whom to engage with on social, what medium is best for their message, what to do with media placements, or how to create compelling content.

Rest assured, the Lynette Nicole PR team does. Those tasks are what get us all riled up and excited. And while we do that, you get to focus on the responsibilities that bring you joy, never experiencing the frustration of trying to design a communications strategy.

3. Everyone wants to get noticed, and even agencies have their limits

COVID has put a wrench in a lot of plans companies had, and many are trying to pivot as gracefully as they can. However, the demand for PR, digital marketing, and social media services has increased due to the need for brands and experts to be noticed among a sea of competitors.

Whether it’s a brand-new start-up or a legacy company, communications strategies have resurfaced after teams got their footing during the lockdown and realized the imperative role we play in the success of their companies.

Except even agencies have their limits and to secure a spot with the boutique firms, like Lynette Nicole PR, you have to act swift before their roster is too full. Especially if you are on a budget. Boutique firms tend to be more affordable, work more efficiently, and offer a more collaborative approach.

Lynette Nicole PR clients, just in the past six months, have been featured on Real Simple, BuzzFeed, Byrdie, Refinery29, Insider, The Knot, Well + Good, Reviewed, Apartment Therapy, SHAPE, and CNET, to name a few. We’ve created countless newsletters campaigns (and made a trip to the gynecologist sound luxurious!), turned the hair loss conversation into a fun, invigorating topic that you just HAD to be a part of, and twice we made marshmallows go viral.

So what are you waiting for? Email us to start 2021 off right!

www.LynetteNicolePR.com

info@LynetteNicolePR.com

917–993–0492