Natural Baby Products Made by Parents who Care
By: J Ballesteros
Tags: Natural, Tubbytodd, Baby Products, Entrepreneurship, Organic

Last week, I talked to a successful family friend about his business model. This week I branched out even more and wanted to reach out to Andrea and Brian Williams. This power couple co-owns the company Tubby Todd Bath Co.

Tubby Todd Bath Co. is known for ‘‘GOOD, CLEAN FUN for the whole family.’’ Their line of natural and organic baby skin care is a natural solution for a family’s sensitive skin. Tubby Todd has been seen Pregnancy & Newborn, many times on BabyCenter, Mother Magazine, Barefoot Blonde blog, and many more. They can be found in Target, Buy Buy Baby, Amazon, and most recently Nordstrom. They also sell right from their website!

Andrea and Brian have a beautiful family of four children. I’ve known this family for a couple years and they are the nicest people. They both are entrepreneurs at heart and have started many businesses together and separately. So far their most successful business has been Tubby Todd Bath Co. I have had a few conversations with Andrea Williams about her business and entrepreneurship. But, I wanted to formally interview her and her husband about their business and their entrepreneurship journey.

Before Tubby Todd Bath Co.

What were you doing before Tubby Todd?

Andrea explained that business ran in her family and when she was growing up she sold necklaces. Then when her and Brian got married they always wanted to start their own business and had a couple. Some failed. There was time that Brian was working for a natural soap company and she was doing social media for a company. Eventually they decided they wanted to join forces to make products for kids.

The Journey to Tubby Todd

How did Tubby Todd come about?

In the past, their ‘‘family struggled with dryness and eczema… and was frustrating spending money on yet another product that wasn’t helpful, clean, or safe for her little ones.’’ It took a year and a half to develop a formula that was just right and that worked for their family.

How did you come up with the name Tubby Todd?

Brian ‘‘was the largest baby born in the San Jose hospital — 11 pounds! His name is Brian Todd and the nurses nicknamed him ‘‘the moose’’

The Moose

Tubby Todd

How big is your market?

They did not have specific numbers right off the top of their heads. But they gave me permission to google baby skincare. I found that the global baby care products market size is valued at 74 billion USD. Super market sales of baby bath products is valued at 30 million USD.

What area of the market are you currently focusing on?

Right now they are currently focusing on ‘‘modern moms who shop online.’’ Specifically ‘‘Women interested in specialty brands’’ who love new and unique products that are more progressive.

What do you feel is the most important innovation happening right now for your industry?

They responded with ‘‘natural products and user generate content.’’ Especially with natural and organic products there has to be transparency. They emphasized the importance of reviews and how any one can write a review. Thus anyone can share products and any consumer can become a marketing tool.

What other products and services are similar to yours and how are you competitive?

Their biggest competitors are Mustela or Honest Company. Mustela is more traditional retail. Honest company is most similar to Tubby Todd and that has relevance. They are both similar in how they started online and have a direct to consumer approach.

Tubby Tod stays competitive by ‘‘always innovating’’ with ‘‘new products, rebranding, using a different scent on the same product, and just making sure they are always keeping it fresh.’’ In other words, to keep doing things so that they ‘‘always have something to talk about.’’

What are your plans for the future?

The goal is to be a ‘‘lifestyle company to make products for kids.’’ So far, they have created a solution for sensitive skin, a Tubby Mama shirt, Andrea has published another book, and more. Andrea said that she wants to ‘‘create more of a community.’’

Best thing about having your business?

She loves how it is really fun! Especially the photoshoots because she does ‘‘things that she wouldn’t normally do’’ like buy cute and expensive baby clothes. Andrea loves the creative process of it all because it inspires her and she loves having an idea and being able to see it all the way through. She said that ‘‘entrepreneurs get to be a part of the whole process instead of just one part.’’

Any last words or advice?

Andrea explained that she wasn’t the best at school or a varsity play but she still went out there and worked really hard even though she wasn't the best. ‘‘Work really hard even if you’re not super successful because it creates a work ethic that can help you create success in SOMETHING.’’

Find Tubby Todd on:

Instagram: https://www.instagram.com/tubbytodd/?hl=en

Facebook: https://www.facebook.com/TubbyTodd/

Website: https://tubbytodd.com/