CUSTOMER PROFILE — FINANCIAL FREEDOM SKILL BUILDING PRODUCT
Tags: Financial Freedom, Copywriting, Money, Copywriting Services

What’s his/her name? How old is he/she? Does he have a family?

His name is Tega. He is in his early to late 20s. He still lives with his parents or another relative. He has no pets, and he might have a girlfriend.

What does he do for work?

Tega either drives to work or takes a commute. He lives relatively far from work, so he is usually stuck in traffic for over an hour and a half both going AND coming. He gets headaches because he doesn’t sleep enough because he gets home too late and wakes up too early.

How much money does he make?

Tega doesn’t make too much, maybe between N90,000-N120,000 a month. His meager savings may get blown out the next time he goes to the dentist.

What are his political views?

Tega doesn’t like any politician. He respects Saraki but doesn’t vote so it doesn’t really matter. He would vote Atiku if he was voting because he doesn’t like Buhari at all.

What are his hobbies?

Tega starts his weekends on Friday evenings at the bar to avoid traffic. On Saturdays and Sundays, he is usually watching football with a Star Radler in hand with his guys. He watches ball at his friend’s place to avoid is parents tensioning him about his problems.

Tega can argue about sports, TV Shows and babes till next year. Once or twice in a year he may take his babe clubbing or go to a strip club with guys (he is usually reminded how broke he is); otherwise, they may stay indoors and have sex when no one is around or watch a film.

What are his strongest personal opinions?

Tega hates embarrassment and will do almost anything to avoid reproach. He was raised Christian, so he believes that there is a God. He is not politically correct.

What keeps him up at night?

His lack of options, the sad state of his bank account and sometimes his dreams of a much better future.

What gets him out of bed in the morning?

His alarm clock and his job. Tega doesn’t like his job that much, but it gets his bills paid, and he is afraid of losing it because he needs it.

What does he worry about?

He worries about how he will pay his rent next month. He worries about not being able to cater for himself if he loses his job. He worries about money and is desperate for another source of income but does not want to be scammed.

What’s his purpose?

Tega knows he wants to make money and move up in life. But he thinks that finding a supplementary source of income that is not a scam or will require him to leave his job is extremely hard and almost not worth the trouble to his peace of mind.

He also wants to get on in life. Maybe he has siblings that he wants to help take better care of and a mother that is getting on in years.

What does he value?

Tega values his peace and his source of income. He values his free time because he does not get much of it.

What’s his biggest goal?

Freedom from unhealthy stress and worry.

What’s in the way of him achieving this goal?

Not enough money. Insecure position at his office. Dwindling health

What does he desperately want, more than anything in the world?

More money, more freedom, more options.

What does he desperately fear, more than anything in the world?

Getting sacked.

Losing his savings on get rich quick investment schemes or due to illness.

The disapproval of his boss.

What is he currently buying?

Food, household supplies, fuel.

What moves him to make buying decisions?

If that thing:

a. Makes him wealthier relatively quickly without him losing his savings or job, and

b. Makes him healthier/feel better/look better, and

c. Makes his wife/girlfriend love him more,

He will buy that thing.

What is he afraid of losing?

His money and his job.

What does he care about most?

Himself and his family. Also, the money from his job.

What is he influenced by?

Opinions of his friends and his parents. Also by the costs of things and their perceived value.

Where does he get his information?

Facebook, radio, Twitter, TV shows/movies.

What’s his biggest problem right now?

His lack of options in life. His lack of more money.

What’s his absolute worst case scenario if that problem isn’t solved?

He will be more and more dependent on his job, so he will spend more time slaving away, and other aspects of his life will suffer, including his health. This will eventually affect his work.

He will then fall sick and lose his meager savings nursing himself back to health. Even if his money is not used, he still worries about what could be happening while he is not at work.

Upon all the slaving away, he remains more dependent on the job than the company depends on him to do it. One day, he loses it due to ‘downsizing’.

What’s his absolute best case scenario if that problem IS solved?

He could focus on learning a new skill, which will improve a myriad of skills for him. He could improve his performance at work and negotiate a raise due to his mastery of selling.

He could earn more money both at his job and with his second income source.

He could have a better relationship with his loved ones.

Eventually, he could wean himself off the job and start deciding the kind of life he really wants to live.

What is he willing to pay ungodly amounts of money for?

More Money. More options. Freedom.