Innovation culture: how we make things happen at Sinch
Tags: Company Culture, Culture, Innovation, Impact, Make It Happen

Innovation culture: how we make things happen at Sinch Sinch Follow Aug 23 · 4 min read

Learn why it’s important to let go of specific projects instead focus on your impact in a company. — Beatriz Zarattini

In environments that are focused on innovation, it’s important to constantly move and evolve. Here at Sinch we are always changing and adapting, and our baseline is a continuous process of learning, testing, redoing, and learning again.

This agile culture that makes us continuously transform and rebuild ideas is completely tied to the essence of our products and our purpose.

First, the essence of our products: it was precisely due to such agility in recognizing that previous strategic guidelines didn’t make sense anymore and reinventing the routes, that made us successfully reach the universe of Communication Platform as a Service (CPaaS), delivering cloud communication for messaging, voice, and video — which allows a two-way conversation between brands and clients through different channels.

And then I mention our purpose because Customer Experience has become an even more fundamental focus for companies around the world as time goes by. Competition grew, so keeping a loyal customer base demanded a better sense of personalization and attention to their wishes. With this greater sense of urgency, we seek again to adapt and deliver the best experience to our clients. In other words, letting go of what we thought worked best and going after new ways to improve, is directly connected to living a business dynamic that has innovation as premise.

Encourage people to “let go” of projects and ideas

Every project requires planning and execution. This is done so that, in the end, we deliver products or services in the best possible way to our customer. However, each project has unique goals and timing due to different strategic scenarios; meaning that you might be working in a project that can be changed or deprioritized in order to focus on more impactful initiatives for that moment.

This is challenging! It demands flexibility and resilience from your team members whenever plans are switched. We are a company that changes very fast and when we talk about change being part of our everyday lives, we’re not lying. This alone already requires a profile of people who are willing to not only change their mind and plans frequently, but also create new paths. Today we have a strong entrepreneurial culture, which is very much linked to the detachment of old ideas and the reinvention of new ways of working within the company.

So, if I would sum up what’s important for a Sincher, it would be to focus on the impact you’ll generate rather than attaching yourself to projects that might or might not get you there.

The benefits of this culture for the company and its employees

The implementation of an agile culture is positive for the company mainly under the aspects of empathy towards people and the survival of the business. An important first step is to give greater attention to feedback, thinking about how to improve and adapt, which is essential for those who want to be successful in this booming technology market.

This dynamic places as the main responsibility of the company, customer focus, both external (end), and internal (employees). First, external (end) customers, it is necessary to target on offering the best experience. This can only be achieved if we actively listen to feedback and reduce our biases and false illusion of total mastery of knowledge. Why? Because the needs of customers change in a matter of seconds and it makes them easily want to switch to another option in the market.

Regarding internal customers, they are the ones who directly influence the reality of working in a company and are responsible for the development, implementation, and maintenance of the products. That said, in an environment of constant change and innovation, the sense of trust between people needs to be very high, so that there won’t be fear of exposing yourself and risking bringing new ideas.

We can also see this kind of culture as positive to our careers, since in more traditional workplaces we won’t face this amount of challenge. The fact that you’re not in your comfort zone involves the feeling of “risking” as a principle of the search for innovation. The ability to reinvent yourself, test new paths, and be questioned makes you more open to listening to different points of view, in addition to testing new skills that, doing the same thing over and over again, would not give you an opportunity to develop.

Do you want to work where the innovation culture will challenge you like no other? Check out five tips to make it happen HERE. Also make sure to check out our vacancies! www.sinch.com/careers/