Tools to make your Digital Marketing Much Better
By: Shivani Dua
Tags: Digital Marketing, Content Writing, Content Marketing, Content, Content Strategy

Are you trying to seek out the only digital marketing tools for your small business? If you would like to enhance your business’s brand awareness, customer relationships, program rankings, and website traffic, you’ll need the foremost trusted and reliable tools to power your content, email, search, social, and website marketing.

In this post, I’ll share 15 top-rated digital marketing tools for small businesses. Each tool includes ratings out of 5 stars by the editors of PC Magazine and therefore the specified number of users from Capterra, G2, Gartner Peer Insights, the Apple App Store, the Google Play Store, and thus the Google Chrome Web Store.

Canva — Graphic Design for free of charge.

Canva, a graphic design tool with 15 million users, gives non-designers the power to form professional graphics for digital marketing. Most of Canva’s main features are free to use. Stock photos are extra, and premium features include resizing of Canva templates, transparent backgrounds, and animations. Premium plans are $12.95 per month.

The featured image stock photo is from Depositphotos. you’ll purchase monthly subscriptions or individual image packages, or sign up for AppSumo and await an honest deal. The last time they offered one was Black Friday 2018, where you received 100 royalty-free images and vector downloads for $49.

Adobe Creative Cloud — Desktop & Mobile App Suite

Adobe Creative Cloud is that the cloud-based subscription service that 12 million people tap into to access Adobe’s collection of over 20 tools for creatives. You get everything Adobe has got to offer for photography, design & layout, video & motion, illustration, UI & UX, 3D & AR, and social media graphics for $79.49 per month. Adobe further extends cheaper monthly plans for specific tools.

Google Docs

Free Document Editor & ManagementGoogle Docs is a component of Google’s Work Smarter category of products. it’ll allow you to form, share, comment, and track the version history of your documents with anyone on your team. Google Docs is free to use and a useful gizmo for content writers, editors, and publishers.

Grammarly — AI Writing Assistant

Grammarly could also be a grammar checking tool, trusted by 20 million users, that mixes AI and tongue processing to reinforce personal, professional, and academic writing. you’ll sign up for a free account to detect critical errors with grammar, spelling, and conciseness. Premium features, including readability, vocabulary enhancements, genre-specific style checks, and plagiarism detection, cost $29.95 per month.

WordPress — Blog Platform & Content Management System

Used on over 27 million websites, WordPress is that the most widespread content management system powering websites online. Through the utilization of WordPress themes and plugins, you’ll customize your website’s design and functionality. To use WordPress, you will need an internet site name, web hosting company, and WordPress theme.

The most popular service to buy for an internet site name and web hosting from is GoDaddy. This site uses GoDaddy’s Managed WordPress hosting.

WordPress recommends Bluehost, DreamHost, and SiteGround as web-hosting providers.

The most popular premium WordPress themes are Divi by Elegant Themes, Avada, Enfold, BeTheme, and Genesis by StudioPress.

Wix — Website Builder

Wix, active on over 3.8 million websites, offers businesses a hosted website solution with pricing starting at $23 per month. Their website builder includes access to over 650 templates for businesses and topics ranging from beauty to wellness. They even have an app market with over 240 free and premium apps that add additional functionality to your website.

Shopify — Ecommerce Software

With 2.5 million active websites, Shopify is that the highest hosted website builder for businesses that want an eCommerce store. Starting at $29 per month, you’ll sell unlimited products on your website. the web site builder gives you access to eight free themes and 64 paid themes within the Shopify theme store. Their app store has over 3,300 free and premium apps to assist with everything from customer support to trust and security.

Google Analytics — Web Analytics Service

Google Analytics provides in-depth website analytics data for website and business owners, allowing them to seek out out more about their website visitor’s behavior. With a free account, you’ll determine where most of your website visitors come from, what content they consume on your website, and what actions they take before they plan to leave.

MailChimp — Email & All-in-One Marketing Platform

With 11 million customers, Mailchimp is one of the foremost popular emails and marketing automation platforms. they provide a free limited plan for businesses with but 2,000 subscribers. To access the entire library of email templates, A/B testing, and additional options, plans start at $9.99 per month, supported your number of subscribers.

Constant Contact — Email Marketing Software

Constant Contact has been within the e-mail marketing industry for 20 years and currently serves over 110,000 customers. Though their main center of attention is email marketing, they additionally propose an internet site builder, marketing automation, PPC, eCommerce, and other services. Email marketing plans start at $20 per month for all of the most features you’ll get to begin an email marketing strategy.

GetResponse — Marketing Software for little Businesses

GetResponse has evolved into quite just an email marketing software. They now offer their over 350,000 customers additional solutions including landing pages, webinars, complete marketing funnels, and marketing automation workflows. Pricing for his or her email marketing service starts at $15 per month. you’ll join on extra marketing solutions by updating them to their higher pricing plans.

SEMrush — Online Visibility Management

SEMrush may be a comprehensive competitor research tool for SEO, PPC, content, and social media. Trusted by over 4 million marketers, you’ll use it to realize insight into how your competitors are driving traffic to their website. Paid plans start at $99 per month, but you can sign up for a free account and get limited use of many of SEMrush’s powerful tools.

Moz — SEO Software

Moz is another comprehensive SEO tool trusted by over half 1,000,000 customers. They offer pro SEO tools starting at $99 per month also as free SEO tools for marketers to use for domain analysis, backlink analysis, and native search rankings.

HootSuite — Social Media Marketing Dashboard

HootSuite is a social media management, publishing, and analytics tool used by over 18 million marketers. Free users can connect three social profiles and schedule up to 30 posts at a time. Business plans starting at $29 per month allow you to connect ten social profiles, schedule unlimited posts and use automatic and bulk scheduling.

Buffer — Social Media Management Software

Buffer is a social media management platform that allows you to choose from three products: Publish, Reply, and Analytics. Publish allows you to schedule posts to your social media accounts. Reply allows you to reply to audiences on Facebook, Instagram, and Twitter. Analytics allows you to see the performance of your content across the top social networks.

For those curious about the Publish features, Buffer offers a free plan for 3 social accounts and ten scheduled posts at a time. Paid plans start at $15 per month for Publisher, $15 per month for Reply, and $35 for Analytics otherwise you can request a bundled price for all three.