Useful Mobile Marketing Tools to Grow Your Business in 2020 (Pricing Included)
By: Andrea Knezovic
Tags: Marketing Tools, Digital Marketing Tools, Marketing, Mobile Marketing, Mobile Marketing Tips

Starting a winning mobile marketing strategy is anything but simple. There’s a lot that goes into it. You’re required to master many different techniques and juggle multiple mobile marketing channels at the same time. Unless you stay on top of your mobile marketing strategy, it will fall apart quickly.

That’s why smart marketers use different tools to help them. Mobile marketing tools not only make it easier to keep track of everything but improve your campaigns and grow your business.

To make your life easier, we have compiled a list of top mobile marketing tools you need to be a winner in 2020. The types of tools we cover range from analytics, social media, and text marketing tools to SEO, ASO, and multi-channel marketing tools.

Analytics Tools

Mobile marketing is all about the numbers. If you don’t follow key metrics, you won’t have any success with your mobile marketing campaign. Unless you get really, really lucky. However, the probability of that is very low. So just stick with analytics.

Here are a couple of analytics tools that will help you rule the mobile marketing world.

Google Analytics is an all-around great tool to have in your marketing belt. It offers you an incredible number of features for free. Even though Google Analytics is not made exclusively for mobile, there are still a lot of relevant metrics you can follow.

Google Analytics Features

Traffic reports

Campaign tracking

Conversion tracking

Custom dashboard

Keyword referrals

Goals

Event tracking

Real-time reporting

Attribution

Custom metrics

Pricing

Free

Enterprise (customized pricing)

AppsFlyer

This powerful tool specializes in marketing analytics and mobile attribution. You can use it to track and improve your mobile campaigns, monitor your app engagement, see where the installs come from, etc. This tool helps you use the power of data in order to make better marketing decisions. AppsFlyer is great for gaming, retail, travel, financial, entertainment, food & drink, and many other industries.

AppsFlyer Features

Impressions and cost reports

Multi-channel measurements

Lifetime value reports

Return of interest reports

Ad revenue attribution

Uninstall attribution

Deep linking

Email marketing management

A/B testing

Social media integration

Audience segmentation

Cohort analysis

Contextual targeting

Tracking of in-app events

Text messages

Website analytics

Location-based marketing

Pricing Plan

Basic Plan — pay as you go (free trial)

Custom Plan — Full features. Contact AppsFlyer for more details.

App Annie

This powerful tool is used for app analytics and mobile market research. It gives you access to all the data and analytics you need to improve your mobile marketing strategy. You can easily track the performance of your app on a user-friendly dashboard, and compare different metrics. Market analysis is another great App Annie feature. You can do extensive research and even track your competitors’ app store revenue.

If you want to take your mobile marketing strategy to a new level and make your app a success, you should try this mobile marketing tool. The basic plan is free, so why not?

App Annie Features

App store tracking

Paid search

App store optimization

Download and revenue estimates

App usage estimates

Advertising estimates

SDK insights

App ranking

Event tracking

App category intelligence

App keyword ranking

Pricing Plan

Free (only basic features)

Premium (full features). Cost determined according to many different factors like country location, number of apps, company size, etc.

Soomla

Soomla is a leading tool in monetization measurement. It provides you with important in-app advertising insights and allows you to control your ads. For example, Soomla lets you identify ads that are increasing churn rates and helps you eliminate them, which is quite useful.

Soomla Features

App monetization

Attribution

Cohort analysis

Funnel analysis

In-app events analysis

Ad revenue attribution

Pricing Plan

Basic tier ($999 per month)

Blue tier (price upon request)

Green tier (price upon request)

Blue tier (price upon request)

If you want to check out even more mobile app analytics platforms, click here.

Social Media Tools

Social media is an integral part of any mobile marketing strategy. As long as users keep spending hours glued to their screens and scrolling through social media feeds, marketers will try to capture their attention.

However, managing social media accounts requires great planning, organization, and strategy. That’s why markets use scheduling tools to keep track of social media.,

Hootsuite

Hootsuite is probably the most popular social media scheduling tool out there. There are many reasons for that. Hootsuite allows you to schedule posts for all top social media platforms, manage your content plan, and even track the performance of your posts with social analytics. What drives many people to use Hootsuite is their free plan which allows you to manage up to 3 social media profiles and schedule 30 posts. However, there are also paid plans for more advanced users.

What I like about Hootsuite is their easy-to-use dashboard, and content plan that makes it simple to keep track of scheduled posts.

Hootsuite Features

Scheduling

Monitoring

Content curation

Social analytics

Team management

24/7 support

Pricing Plan

Free

Professional ($19 per month)

Team ($99 per month)

Business ($599 per month)

Enterprise (contact Hootsuite for pricing)

SMS Marketing & Notifications Tools

Another important mobile marketing channel is text and notifications. It is a great technique for increasing your reach and keeping your audience engaged. Here are some easy-to-use SMS marketing tools for setting up your text campaign.

EZ Texting

EZ Texting tool makes it easy to get started with text marketing. It’s great for beginners and has all the features you need, like scheduling, tracking, personalization, and reports. 160 thousand marketers use the platform and more than 4 billion messages have been sent through it.

EZ Texting Features

SMS marketing

Sign-up forms

Keywords

MMS messages

Text to vote SMS polls

Shortcode services

Personalization

Drip campaigns

Scheduling

Tracking

Reports

Pricing Plan

14-day free trial

Plus ($49 per month)

Select ($94 per month)

Elite ($149 per month)

Pro ($250 per month)

Bronze ($450 per month)

Silver ($1100 per month)

Gold ($2000 per month)

Custom plan

Airship

Airship is a great tool for handling in-app messages, push notifications, and text messages. Use it to send relevant messages to your audience at the right time and boost user engagement.

Airship Features

Push notifications

In-app messaging

SMS

Web notifications

Mobile wallet

Open channel API

Automation

Personalization

Optimization

Analytics

Pricing

Price available upon request

WhatsApp Business

If you’re looking for a 100% free texting tool, then you should try WhatsApp Business. It’s not as fancy as other messaging tools and doesn’t have as many features, but it’s still quite useful.

WhatsApp Business Features

Business profile

Quick replies

Contact labels

Automated messages

Pricing

Free

Multi-Channel Marketing Tools

Trying to balance multiple marketing channels at once can be very frustrating and time-consuming. Unless, of course, you have some tools to help you.

Iterable

To manage your marketing efforts across multiple mobile channels, try Iterable. This tool uses AI to analyze user behavior and come up with the best time and channel to engage them. I found this to be a standout feature. However, you can use Iterable for many other things like creating and managing lifecycle campaigns and retargeting users.

Iterable Features

Multi-channel integration

Audience identification

Lifecycle campaign creation

Personalization

Optimization

Data integration

Real-time metrics

Pricing Plan

Free trial

Subscription starting from $500

SendPulse

SendPulse allows you to handle text messages, push notifications, web notifications, emails, Facebook messenger, and Viber all in one place. I would single out their drag and drop editor as an exceptional feature.

Send Pulse Features

Drag and drop editor

Subscriptions forms

Trigger emails

Reporting

API

Web push monetization

Automated sending

Email scheduler

Personalized notifications

Segmentation

Unsubscriber list

Chatbots

A/B testing

Pricing

Free trial

Customizable subscription

Pay as you go option

VIP Plan

App Store Optimization Tools

If you have an app, ASO is one of the key things you need to focus on to make it successful. To find out how to do app store optimization like a pro, check out our simple guide.

AppTweak

This tool is great for increasing the visibility of your mobile game or app. AppTweak offers you all the data you need to optimize app stores and increase downloads. Top mobile leaders like PayPal, Microsoft, Expedia, Amazon, and LinkedIn use this mobile marketing tool.

AppTweak Features

Keyword research

ASO report

Keyword monitoring

Keyword shuffler

Category ranking

Keyword data

Organic keywords

Paid keywords

Keyword auto-suggestion

Algorithm change detector

Keyword counter

Revenue estimates

API

Visibility score

Pricing Plan

Starter ($69 per month)

Guru ($299 per month)

Power ($599 per month)

Enterprise (custom plan)

SEO Tools

Search engine optimization is crucial for the success of your mobile marketing strategy. Here’s a great tool that will help you boost your organic mobile traffic.

SEMRush

With more than 4 million users, SEMRush is one of the leading SEO tools on the market. It allows you to do everything from competitor analysis, keyword research, deep link analysis, rank tracking, and traffic analysis.

SEMRush Features

Organic research

Organic traffic insights

Keyword research

Backlink building

Position tracking

Analytics

Rank tracking

Site audit

On-page SEO checker

Search engine sensor

Content audit

SEO content template

Traffic analytics

Pricing Plan

Pro ($99 per month)

Guru ($199 per month)

Business ($399 per month)

Enterprise (custom plan)

Have you used any of these mobile marketing tools? Are there any mobile marketing tools you think we should add to this list? Tell us in the comments below!

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About Udonis:

In 2018 & 2019, Udonis Inc. served over 14.1 billion ads & acquired over 50 million users for mobile apps & games. We’re recognized as a leading mobile marketing agency by 5 major marketing review firms. We helped over 20 mobile apps & games reach the top charts. Want to know how we make it look so effortless? Meet us to find out.