Billionaires Don’t Think About Money — BILLIONAIRE Lirio Parisotto in Interview with Rafael Badziag (Video)
By: Rafael Badziag
Tags: Thebilliondollarsecret, Videos, Billionairewisdom, Billionaires, Interview

Get “The Billion Dollar Secret”: http://TheBillionDollarSecret.com

At the book launch of “The Billion Dollar Secret” in London, I am talking to one of the attending billionaires Lirio Parisotto, founder and CEO of Videolar-Innova and one of the most inspiring personalities in the book. He explains why this book is important, recounts what triggered in him the ambition to creat one of the greatest companies in Brazil and what it needs to become so extremely successful in business. Lirio will publish the book in Brazil.

Lirio Parisotto on the Forbes List of Billionaires:

https://www.forbes.com/profile/lirio-parisotto/#2220883119f8

Watch this video:

Video transcription:

Hi guys and welcome from London, from the book launch event of The Billion Dollar Secret

I have here with me today one of the role models, Lirio Parisotto, a brazillian billionaire and probably the most inspiring personality in this book.

Lirio, how do you feel today?

No, you have a lot of good names in there.

I feel very, very well. Congratulations Rafael for doing this work. It was a good work. Congratulations.

Thanks, Lirio for your kind words.

[Music]

I would like to ask you why did you want to participate in that book?

I mean you have such a great success in business. You built a multi-billion dollar company, Videolar.

You changed the businnes model of your company several times, you survived.

You not only survived. You managed to grow each time and you came here today from Brazil, but why did you want to participate?

What is your reasoning behind that?

I think this book is very important. I’ll tell the truth — probably I will try to put this book into the brazillian market.

Not for the old guys like me, but for the young guys so they can understand how the system works and that everything is possible.

And that they just need to work, be curious, invest their time and study. And everything is possible.

Right, you told me that story about one day when you got inspired to become so successful in business,

When you were looking at that periodical in that magazine at your girlfriend’s home at that time

You found somebody with the name of Parisotto among the best entrepreneurs and the wealthiest people in Brazil

Among the best and the greatest and biggest companies in Brazil.

And then you had the idea of also developing such a great company.

But was it something that you think was inborn, that you had this gen of an entrepreneur? Or did you learn to do business and how did you learn to do business?

At that time I owned a small business in retail, an electronic store.

And I saw a magazine with 500 biggest companies in Brazil. And in the middle I saw Parisotto. I don’t know any Parisotto in the business of this size

I was like “Oh my God, there is a Parisotto here!” I tried to put my company there before this individual.

So I was joking to my girlfriend that this was me at that time and 50 years ago I realized that.

Okay. Yeah, if you have this vision, if you know where you want to get and you have, of course, the skills to get there

You may at the end actually get there.

But if you don’t have this big goal, this big vision, you will never get there.

Yes, this is true. And also, do the things you like. You need to become involved, work with the right people, train the people

Improve the products and change, when you need to change. So, you need to do what is necessary to do. This is the secret.

You need to put in the work and do whatever is necessary.

Tell me… I am not sure if you read that book already, I have sent you a manuscript.

But what would you like people to learn from the stories, or from your story for their businesses, for their careers?

What are, let’s say, the 3 most important takeaways?

I read the book already.

So, I think the important thing is to understand what the rich people, the billionaire think about money. The billionaires don’t think about money.

Money is the way we need to grow and to invest.

Yeah, so the mean to do business.

Yes

The fuel of the business, so to say.

Yes. They need to realize that the money is the way, but we don’t work more for money. We work for money for the first million.

After that it is a pleasure.

Another important thing in the book is that at the end of each chapter you put the 3 principles.

The 3 levels of success.

What the normal people think, what the millionaires think and what the billionaires think about it.

So, there are things that are different, like moderately successful entrepreneurs — millionaires still think in the wrong way in order to go to your level.

Yes, 98% of the people work for survive, just for survive.

1.9% — they become millionaires, but they decide to stop — “Oh, I have enough… I don’t need to have more stress”.

So they are complaisant [..]

And it is not wrong. It is just how they think.

And the billionaire — it’s just 0.01%. So, the one of 5 million people is a billionaire. They think different than the others.

Which guy is right? I don’t know. I like to work for pleasure.

Okay. In your young business career, when you started to do business, you read a lot of books, a lot of biographies of entrepreneurs

Maybe some business books as well. Then you read this book.

What is different about this book. Is there any thing that sets this book off from the others you read? What would you say?

I graduated in medicine, I didn’t study administration or engineering. And I read a lot of books and biographies.

Bugatti, […], Sam Walton, Coco Channel.. I read a lot of biographies.

Of successful entrepreneurs

Yes, of course.

And what this book have is a resume. You did a good job to resume all the entrepreneurs. And they think in the same way. It’s not different.

When you read a biography, you don’t know if they became so successful because of these traits or inspite of them.

Because all of us have vices, strong points but also weaknesses and one person has both sides.

And you don’t know what made him successful, what actually wasn’t working for him.

But if you compare many people, then you can see what is their common denominator, what is the common to all of them.

They don’t stop. They are curious, they don’t stop. When they lose, they restart. They don’t stop.

Okay! Lirio, it is such a honor to have you here at my book launch and I am, of course, grateful.

You came from Brazil, you made the travel from that aside of the world, generally to celebrate entrepreneurship today

Thank you for your wisdom and thank you guys from London. I wish you a fantastic day! Let’s do something extraordinary today!

Thank you!

[Music]