What is a PR agency ? Why is it important? Which company is better in PR Sector? And How to become a PR Person ?
By: Sujit Tomar
Tags: Public Relations, Pr, Pr Agency, Pr Companies, Press Release

What is a PR agency ? Why is it important? Which company is better in PR Sector? And How to become a PR Person ? Sujit Tomar Nov 16, 2020·8 min read

PR agency is a type of agency which is the main task of PR agency to improve and present the image of any company, product, organization or individual in public.

Public relations is the link between a company, product or organization to a trust between the public.

PR is called to improve the image of any company, product, organization, event, meeting or any person and present it in a better way and people working in this field are called PR person.

Now let us explain why it is important?

Public Relation

Today there is competition in all the business and all the regions of the world, so for this to remain in your business, it is necessary for your clients to partner with the PR agency to give you updated information related to your company. Partnering with the PR agency is necessary for clients and the company to have a bounding.

Which company is better in PR Sector?

PRNewswire

PR Newswire is a distributor of press releases headquartered in New York City. The service was created in 1954 to allow companies to electronically send press releases to news organizations, at first using teleprinters. https://en.wikipedia.org/wiki/PR_Newswire

Business Wire

Business Wire is an American company that disseminates full-text press releases from thousands of companies and organizations worldwide to news media, financial markets, disclosure systems, investors, information web sites, databases, bloggers, social networks and other audiences. https://en.wikipedia.org/wiki/Business_Wire

PRWeb

Cision PRWeb is the leader in online news distribution and publicity. It offers various online press release packages, enabling users of all kinds to increase the web visibility of their news, reach new audiences, stand out in search, and drive traffic to their websites. Cision PRWeb distributes online press releases to a powerful online syndication network, targeted lists of industry-specific journalists and your brand’s integrated social media networks. Following distribution, Cision PRWeb provides detailed analytics that measure the impact and reach of online news releases. https://service.prweb.com/about/

Globe News wire

GlobeNewswire provides press release distribution services globally, with substantial operations in North America and Europe. https://en.wikipedia.org/wiki/GlobeNewswire

PR News Journal

The P R News Journal was operated by an American in 1998, which ran until 2005, after which they sold it to the American company sedo. The US company sedo GmbH bought it in 2008 by Indian Entrepreneur Sujit Tomar’s company asiazi which is now known as remain asiazi private limited and after 2018 it is working under asiazi’s subsidiary company the admark. PR News Journal is a distributor of press releases headquartered in Patna City. The service was created in 2018 to allow companies to electronically send press releases to news organizations, at first using teleprinters. The founder, Sujit Tomar, operated the service from his house in Aurangabad for approximately 2 years. But to make the growing business succeed more smoothly, it was handed over to the admark company, the admark of asiazi, which is the king of digital marketing. https://www.prnewsjournal.com/about/

Ogilvy

Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City agency that was founded in 1948 by David Ogilvy. https://en.wikipedia.org/wiki/Ogilvy_(agency)

Adfactors PR Pvt Ltd

Adfactors PR, founded in 1997, is the youngest firm among its top peers. It is also India’s largest PR firm.

A multi-specialist, full-service firm, we serve over 300 retained clients across 40 cities in India. The clients include some of the largest corporations, conglomerates, financial institutions and governments, as well as a host of bright, young start-ups and unicorns.

We have a track-record of successfully delivering on complex and challenging PR briefs — often characterised by high stakes, urgency and a sense of uncertainty about the potential outcomes.

Our approach is rooted in robust problem-definition and customising the solution. In an industry built on standard templates and processes, we explore creative solutions for each brief. And, of course, superior execution is a widely acknowledged strength of Adfactors PR. https://adfactorspr.com/about-us.html

Perfect Relations

South Asia is a growing economy and a dynamic region abundant with potential. To understand, communicate and connect with its multi-cultural and multi-lingual audience can seem impossibly daunting until you speak to Perfect Relations.

Perfect Relations, an image management and communication firm born and brought up in South Asia, has an innate and immaculate understanding of the region, its preferences and needs. Strengthened by a seamless integrated network across the region and strong relationships with the main influencers and cross-media platforms, Perfect Relations can best deliver South Asia to you.

Faced with a culturally diverse audience with haphazard demographics , you need a singular entity that can go beyond generalizations to work in the subtleties and nuances that makes tactics and strategies accurate and creative for a result-oriented response from your target audience. https://www.perfectrelations.com/about_us_what_we_do.html

Edelman

Edelman is an American public relations and marketing consultancy firm, founded in 1952 by, and named after, Daniel Edelman. It is currently run by his son Richard Edelman. As of 2018, it is the largest public relations firm in the world by revenue. https://en.wikipedia.org/wiki/Edelman_(firm)

bcw-global

Burson Cohn & Wolfe is a multinational public relations and communications firm, headquartered in New York City. In February 2018, parent WPP Group PLC announced that it had merged its subsidiaries Cohn & Wolfe with Burson-Marsteller. The combined agency is now known as Burson Cohn & Wolfe. https://en.wikipedia.org/wiki/Burson_Cohn_%26_Wolfe

WE Communications

WE Communications and commonly known as WE is a global public relations and integrated marketing communications firm often associated with its largest client, Microsoft. The firm was founded in 1983 by Melissa Waggener Zorkin. https://en.wikipedia.org/wiki/WE_(firm)

MSLGROUP

MSLGROUP is a public relations network of companies. Specialists in strategic communications and engagement, the company is part of the French multinational Publicis Groupe. It evolved as a merger of Publicis Consultants and Manning Selvage & Lee. https://en.wikipedia.org/wiki/MSLGROUP

Ketchum Publico

Ketchum Inc. is a global public relations firm, offering marketing, branding, and corporate communications services in the corporate, healthcare, food and beverage, and technology industries. George Ketchum founded the firm as a Pittsburgh-based advertising company in 1923. https://en.wikipedia.org/wiki/Ketchum_Inc.

PR Daily

For more than five decades, Lawrence Ragan Communications, Inc., has been a leader in training for professionals in corporate communications, public relations, social media and management. Ever since the launch of “The Ragan Report” in 1970, Ragan has provided communicators and executives with timely, practical and relevant information that few others can match. Ragan is rooted in helping the communications professional advance in their careers while also improving the voice of the organizations they serve. The Ragan brand includes highly curated live and virtual events, two leadership Councils, multiple websites, an awards division, a consulting arm and targeted newsletters. Ragan live events draw more than 3,000 professionals annually and provide attendees with access to leading communicators, best practices and rich networking opportunities. https://www.prdaily.com/about-us/

What is the qualification to study public relations?

After graduating from any stream, you can do PG Diploma / Short Term Course / Post Graduation in this field. Public relation is only a part of the mass communication. Mass communication also teaches marketing communication, advertising research and public relations.

What does a PR person have to do?

Their main job is to talk to their clients. Clients have to run campaigns or improve their public image through other means. These people / organizations / government / companies present positive messages among the public. At the same time, they also have to make press releases.

Where will you get a job?

There is no shortage of jobs in this field. Today PR individuals are hired from small to large companies. You can start a career as a trainee. At the same time, there is a demand for PR person in government companies, universities, departments. Entrance examinations are also held for the post of PRO.

How much salary will you receive?

If you have good skills, then the initial salary here can be up to 25K–35K months. Many big private companies are also ready to give 35K–50K rupees a month. After two to three years of work experience in this field, your salary can also be 50K– 200K per month.

Where to study public relations?

Indian Institute of Mass Communication, New Delhi

Indian Institute of Mass Communication is an Indian media centre of learning funded and promoted by the Government of India in New Delhi. The IIMC is an autonomous society under the Ministry of Information and Broadcasting. Click here for more

Deviprasad Goenka Management College of Media Studies, Mumbai

Rajasthani Sammelan Education Trust, a registered public charitable trust was established in the year 1948 at Malad, Mumbai. With an aim to promote various educational, charitable and social activities, the trust has pioneered in providing educational opportunities to various sections of society. During the last six decades and more, the trust has played a very vital role in promoting and providing better education from primary to post graduation in the fields of Commerce, Management, Information Technology and Media Studies. Apart from its educational pursuits, Rajasthani Sammelan Education Trust also caters to the social and humanitarian needs of the community. Click here for more

Xavier Institute of Communication, Mumbai

Xavier Institute of Communications (XIC) is a curricula unit of St. Xavier’s College, Autonomous. It is a professional media centre which offers a variety of services in training and production. The Institute is at two locations; the St. Xavier’s College campus and the St. Xavier’s High School Campus, Mumbai.

The Bombay St. Xavier’s College Society Trust which also comprises of St. Xavier’s College, the Xavier Institute of Communications, the Xavier Institute of Management and Research (XIMR) and the Heras Institute of Indian History and Culture. Click here for more

Pearl Academy, Delhi

Pearl Academy is an academy offering undergraduate, postgraduate and diploma pathways in design, fashion, media, and business. Click here for more

AJ Kidwai MCRC, JMI

A.J.K. Mass Communication Research Centre is a mass communication research centre located in New Delhi, India and a constituent institute of Jamia Millia Islamia. The full form for AJK MCRC is Anwar Jamal Kidwai Mass Communication Research Centre named after its founder Anwar Jamal Kidwai in 1982. A.J. Click here for more

Indian Institute of Journalism & New Media, Bangalore

The Indian Institute of Journalism & New Media (IIJNM) is among South Asia’s leading post-graduate schools of journalism and media. Located in Bangalore in the heart of India’s high-tech industry, the institute offers an excellent curriculum that combines both theory and practice to prepare its graduates for positions in the media industry. IIJNM offers a curriculum developed in association with Columbia University Graduate School of Journalism, New York. Its programs in print, television, radio and multimedia journalism embody the best practices in media industry and media technology.

With increasing opportunities for employment in the media profession, journalism today is a preferred career choice. As an independent institution not affiliated with or run by any one newspaper or media organization, IIJNM is able to maintain wider association within the industry. Our graduates have access to practically every media organization for possible employment. IIJNM offers its students extensive placement assistance, and to date, has achieved practically full job placement for our graduates at attractive salaries. Click here for more

Delhi College of Arts & Commerce

Delhi College of Arts and Commerce is a constituent college of the University of Delhi, in New Delhi, India. It is situated in Netaji Nagar, with various prominent residential societies and commercial ventures in its proximate neighbourhood. Click here for more

About the Author

Sujit Tomar provider of the India’s Best Digital Marketing Services through AdMark. He’s also the providing Legal Services through OwnCA.