#22 Effective marketing strategies which can make your company grow 101%
By: Namit Kumar
Tags: Digital Marketing, Marketing Strategies, Traffic, Marketing, SEO

The best marketing strategies is what fits the client, their needs, their product or service, or their market. And most marketing strategies follow a funnel of some kind… A great one that HubSpot uses is: Attract, Convert, Close, Delight.

Any kind of marketing strategy that has a clear perspective on how to walk the client further into the sales funnel or buying process is a good strategy. An aimless strategy with no purpose behind it is DANGEROUS.

Marketing strategies are constantly evolving, depending on the product or service being offered, sales cycle, complexity of the sale, audience, economy, and many other factors. So what’s in vogue today, may not be tomorrow.

For instance, inbound marketing is breathing life back into the use of email to reach, engage, and nurture customers. Simultaneously, the discipline of content management is emerging.

And most importantly, the marketing strategies that work for one company may be disaster for another. Here’s a goofy, but top-of-mind example.

Growing a business isn’t an easy task. First, you have to be clear with what product or service you’ll concentrate on. After that, you’ve to decide your target audience. Before jumping right into the marketing strategies you need to discover the profitable niche and target demographic.

Identifying the right strategies to market or promote your business is likened to rocket science. How to reach the audience with the right message and do it effectively is the key to promoting the business.

The most important way to have efficient marketing strategies is to have actual marketing strategies. Too many companies start selling their products or services without having identified their Unique Selling Proposition or their targeted audiences.

You should not overcomplicate with this. Good marketing strategies are short, simple and brilliant. In my opinion the best strategy is to solve a problem. But for that you need insight. So…

Start with research. Too many people in fact overlook this important first step. Research is like opening eyes and discovering what lies ahead. Only then you can actually begin planning with respect to reality. If you base your marketing on illusions — you will fail. There is nothing more valuable than insightful research.

Then do segmentation. Clients differ. They have different needs, perceptions, preferences. You should decide which ones will you target.

Next comes positioning. The crossing point of three main areas:

what clients want

what you’ve got

what competition does not offer yet

Marketing is pure psychology. It is like catching the attention span of customer. People spend millions and still do not catch attention of their customers, and there are some people who spend pennies and have tonnes of sales.

In the world of Internet. Digital Marketing is the best one. The number of people is available on this platform. A search engine has taken a boom in the market so the best way to reach the right customers and in a very effective way will be to market the product Online. There are so many things which come under Digital Marketing.

What is Digital Marketing?

Digital Marketing is just a way of marketing online. One can easily reach at the highest number of customers just by sitting at one place around the world. It has been a very effective way which generates more leads. The most amazing and beneficial platform for any business in the world.

That’s a reason that all businesses are looking for opportunities to come online. It has been a saying that if a business is not found on the web, people do not show trust in them.

Essential Parts of Digital Marketing:

Social Media Marketing Google Adwords Email-Marekting Affiliate Marketing Web-Development & Designing SEO ( Search Engine Optimization)

These are the essential points which come under Digital marketing. As per me, Digital marketing will be best to market the product online.

Strategy for STARTUPs:

A startup has no budget to do aggressive marketing, so he/she can choose to market the product online. There is no need for a high budget. Just buy a unique domain name as per your business and excellent hosting. Now create a website (professional Website). Now one of the essential points is ready you just need to start marketing. Now, you can hire a content writer and a professional SEO expert, They will charge a very little amount to have rank your website on google.

Although! Ranking in Google takes time. No-one on the earth can tell you a definite amount of time to rank your site. If he says so, it means he is just trying to fool you. There are so many essential things that we have to care to rank in google.

Social Media Marketing strategies: It is the second highest effective way of marketing in Digital Marketing. If your product/services related to youth or even the older generation is also acting very effectively on social media sites such as Facebook, Twitter, Linkedin, etc.

Some great marketing strategies examples:

Nike- Nike’s product catered almost exclusively to marathon runners? Then, a fitness craze emerged — and the folks in Nike’s marketing department knew they needed to take advantage of it to surpass their main competitor, Reebok. And so, in the late 1980s, Nike created the “Just Do It.” campaign. It was a hit. This one Tagline hits up like a motivational quote to the people using sports brands like Reebok and many more. So when you’re trying to decide the best way to present your brand, ask yourself what problem are you solving for your customers. What solution does your product or service provide? By hitting on that core issue in all of your marketing messaging, you’ll connect with consumers on an emotional level that is hard to ignore. Volkswagen- The company took a new tag line, as their marketing strategies, they promoted the inferiors, the tagline was “Think Small” So what did this Volkswagen advertisement do? It played right into the audience’s expectations. You think I’m small? Yeah, I am. They never tried to be something they were not. That’s the most important takeaway from this campaign: Don’t try to sell your company, product, or service as something it’s not. Consumers recognise and appreciate honesty. Dove- “Imagine a world where beauty is a source of confidence, not anxiety.” That’s the tagline for Dove’s “Real Beauty” campaign, which has been turning heads since its launch in 2004. It’s a simple but effective approach to persona marketing: They created ads around a topic they knew was sensitive but meaningful to their customers and by which people get connected to it more emotionally, as finally someone is praising their imperfectly perfect beauty and not focusing one the artificially making of the celebrities. Rolls royce- I believe the best kind of marketing is done with your actual product or service. If you think about it, when was the last time you saw a Rolls Royce TV commercial? I don’t think I ever have. Yet we all know Rolls Royce as one of the best cars on the planet. This is because Rolls Royce pours all of the energy they would spend on marketing into their actual product and experience.

Fogg — Indian deodorant market is expanding very fast in last few years. There are more than 500 deodorant brands in our country. To be a market leader in such a competitive market requires multiple qualities. The most important part is understanding consumer needs and making an appropriate product according to the need. Vini cosmetics has done this with Fogg. The company has achieved huge success and has beaten all other brands in the same category. Park Avenue and Axe are the strongest competitors for Fogg in India deodorant market. Amul- This Indian brand is known for creating content related to trending news. If there’s something trending, you will find Amul coming up with creative and pun poster ads. The ever-green Amul girl is always available in their content as if she is conveying the story from Amul’s point of view. In fact, they are bold to take a stand on any social issue and create content accordingly. Kurkure- These corn puffs was the one to implement it. The size and shape of this snack is 2–3 inch long and a bit crooked in a the middle. The gave the tagline “Tedha hai par mera hai” (It’s crooked but it is mine).

They made ads where a wife justified her husband’s actions saying “He’s crooked but he’s mine” and some more like it. It was taken quite well, and the phrase became quite popular.

Here are some Effective marketing strategies:

Target Audience

Who are you trying to get to with your marketing? Who qualifies as the perfect client? This is the primary step in any marketing strategy. Determining the target audience. However, this does not mean that you overlook the potential buyers who may not fit the criteria you have determined at this phase.

Any person who needs your product or service will still get them. However, it is advisable to focus your marketing efforts on the group of people you are most likely to attract.

When you determine the preferences of your target customers, customizing the overall strategy of your marketing efforts in a manner that reflects your group of end users becomes easier. You will come up with the perfect television ads, you will write blog posts in a language that resonates with them, and you will connect better with them on social media.

2. Awareness

The core aim of any enterprise is to earn the trust of its existing clients and attain improved brand awareness among the target demographic. In the modern environment, the concept of cultivating brand awareness is mostly executed through digital marketing approaches.

This point implies that your business requires a website as well as a blog where you will provide high-quality content articles linked to your niche. Videos, podcasts, infographics, images, and presentations are also vital since audio and visual content often leaves a lasting impression.

This does not mean that the traditional techniques used to create brand awareness are obsolete. Television, newspaper, and magazine ads, as well as word of mouth, are still useful. Therefore, it is crucial to incorporate them as part of your marketing strategy.

3. Value Proposition

Your brand has to provide a unique advantage to make it the preferred option among competitors. What are the primary things that differentiate your product or service from a similar one in the market?

If you cannot answer this question, you better identify them ASAP. This will help you customize your marketing strategy such that it highlights them.

However, do not make things too complex. Elaborate commercials are off-putting and unnecessary. You need to identify one or two aspects that differentiate your offerings and promote them as much as you can. Is your product less costly than anything else in the market? Well, that is all your potential customers want.

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