When Churches Stay Open, It May Be to Chase the Almighty Dollar
By: Sarah Stankorb
Tags: Coronavirus, Pandemic, Easter, Church, Religion

On the fifth Sunday of Lent, a week into the governor’s order limiting gatherings of more than 50 people in Louisiana, Pastor Tony Spell of Life Tabernacle Church in Baton Rouge used the church’s 27 buses to shuttle people to a tent revival service. This week, Spell defended holding services during the pandemic in a video that was published on TMZ. “True Christians do not mind dying,” he said. “They fear living in fear.”

In Ohio, Solid Rock Church defied the statewide stay-at-home order and continued holding services. On its website, Solid Rock explains it is taking the temperature of the staff each day, avoiding Communion, and encouraging worshippers to stand six feet apart. Ohio, which is succeeding in flattening the curve through aggressive stay-at-home measures, exempts church gatherings from its stay-at-home order, although Governor Mike DeWine has called continuing to gather in large groups “not a Christian thing to do.” After Tampa Bay River megachurch pastor Rodney Howard-Browne was arrested for holding services in defiance of his county’s stay-at-home order, Florida Governor Ron DeSantis issued an overriding order that does not bar churches from holding services. This Holy Week, days before Easter, Kansas’s state legislature revoked the governor’s order limiting religious services to 10 people. Other states that have made exemptions or recommendations for parishioners and places of worship in their stay-at-home directives include Delaware, Massachusetts, Michigan, New Jersey, New Mexico, New York, and West Virginia.

Following public health guidance, the vast majority of the nation’s religious bodies have moved services online, or like Ohio’s Mt. Zion Baptist Church, created alternatives, such as a drive-in option with driver-side donation offerings and car honks for “amens.” The estimated 7% of Protestant churches that were still holding in-person meetings by the end of March have been publicly met with the sort of scorn that now gets directed to spring breakers or other social-distance flouters. Even staunch religious liberty advocates have voiced concerns that these outlier pastors putting lives in danger to grandstand will undermine future religious liberty arguments. They make it easy to paint Christians as caring more about their own gatherings than saving people’s lives.

Life Tabernacle Church bussed in parishioners from all over in Baton Rouge, Louisiana for Palm Sunday service, despite statewide stay-at-home orders (Photo: Claire Bangser / AFP via Getty Images)

But holding services during the pandemic, especially on Easter Sunday, is not just about religious freedom — it’s also about the money.

Lutheran Pastor Angela Denker, author of Red State Christians, found that from her own, admittedly anecdotal experience at two large churches and two small ones, large churches were financially dependent on offerings at Christmas Eve and Easter, when less frequent visitors were apt to come for the big show. (At smaller churches, the holiday crowd tracks closer to average Sundays, she says.) Her church in Las Vegas, for instance, ran in the red all year and made up for it with Christmas Eve and Easter.

For many churches, particularly large ones, Easter is the day with the highest attendance annually, and parishioners may be willing to give even more at Easter, since they haven’t just blown sizable amounts of their expendable income on Christmas gifts.

The way time has sloshed and stretched during this pandemic, it may feel like a lifetime ago that President Donald Trump hoped to have churches packed and the country “opened up and just raring to go by Easter.” That date was significant, not just for Trump’s evangelical base, and because Trump reportedly had just watched a pastor preach to a megachurch’s empty seats, but also because Easter is a huge day for donations for most churches, particularly megachurches.

Even beyond the biggest donation days, the sanitized concept of material “abundance” can be used to motivate greater giving. The idea that God will give back to those who share their own money is embedded in evangelical church culture throughout the country, thanks to prosperity gospel teachings popularized by best-selling celebrity pastors like Paula White and Kenneth Copeland, and Joel Osteen, whose net worth is $50 million.

Particularly in megachurches imbued with prosperity teachings, the faithful quid pro quo of weekly donations in exchange for God’s bounty keeps massive facilities running and builds the cachet of their pastors.