How a dynamically designed website can help you generate revenue
By: Eric Ampadu Antwi
Tags: Website Design, Web, Web Development, Web Design, Website

This article contains an affiliate link

INTRODUCTION

I had an interaction with a young prospective business owner some time ago, and through my interaction with this young prospective business owner, I realized that his business lacks a dynamic internet presence. What do I mean by lack? This gentleman had a website but apparently, it has not been well designed to help his business generate the needed revenue. I said to him, Kofi, do you know you could be boosting your revenue several times more than you are doing now? And he responded how? “I already have an internet presence and why must I concern myself so much making it dynamic, when I could just round my sales team up and show them how to go about daily their sales activities. I know I pay my sales team well and that is okay for the business, moreover, my web was designed for those who may want to know whether I have a company and not more” I was at a moment stunned because people who visited the company’s website had a hard time figuring out what the business was about.

I explained the importance of having a professionally designed online presence, that could help him make sales and grow his brand image. I encouraged Kofi to get his website upgraded from a professional perspective, instead of from his own perspective and through the opinions of lay, people. I made him understand that as a layperson, his website may appear right to him, based on his own personal biases but not dynamic enough to generate the expected revenue as it may appear confusing to others.

I understood Kofi because most small businesses lack an understanding of how a website could help enhance their brand image and revenue. I said to him, with the right people and planning, a website could become a money-making utility for his business.

Changes in the buying behavior of customers

The internet has changed the buying behavior of most buyers. Gone are the days when people buy without researching and reading about whatever they need. With B2B buying behavior, the internet is the first point of call when it comes to making any purchase.

It is now evident that over 80% of buyers, only make up their minds for a firm purchase, after first visiting a website to familiarize themselves whether the company is genuine and whether the product you profess to sell is legit. This means that all things been equal the competitor with the best internet presence has an edge to outperform the market. So how can you win, in this very competitive environment?

How to win the internet presence

You win by making it easier for your visitors to quickly and easily find the information they need.

You win by having a website that clearly articulates what you do and how you are different or better than the alternatives

You win by giving visitors plenty of options for engaging with you, whether opting in for information, engaging with a sales rep, or making a purchase.

You win by offering a website that is built for high performance, including high security and fast page-load times.

A website can help you generate revenue in the following ways

On well-designed websites, you are likely to see or have several payment methods been allowed by clients. Unlike a poorly designed website. “To get people to buy from your website, you have to eliminate the potential barriers that keep them from being able to complete their purchase. The more payment options available to your customers, the easier it is for them to buy from you,” Elggren note “If you accept methods like Paypal, Apple Pay or Google Pay, you’ll expand your audience to those who don’t use their credit card for online shopping.”

While credit cards and cash payments may be more popular for brick and mortar purchases, statistics have shown that eWallets and other alternative payment methods are rapidly rising in popularity for digital purchases. It is been said that this trajectory may continue with more people preferring eWallets as a mode of payment in the coming year's Global payment report 2018

2. Building trust through reviews

According to survey data from Podium, 93% of online shoppers claim that an online review directly impacts their decision to buy a product.

Your website will help you drive home and explain the benefits of your product. You need to clearly explain why clients have to choose your product rather than going to your competitors. You can explain things like the following;

we ensure your payments are secured

our order process is 100% secured and guaranteed

Customer support is 24/7 every day

If you’re a business that thrives on services or even products you need to have a website and utilize social media to build trust. You could have a few pages with pictures, and descriptions of the services you offer, and some testimonials from customers. By this, you turn your website into a lead generation machine. You can link these reviews to your business from Google, showing how you are credible and how you can back up your promises.

Make sure you display customer reviews on the product pages as this gives product credibility for people to trust your brand. Improving how you utilize and market your website to generate sales could lead to massive long-term revenue growth for your business

3. Collect Customer Feedback

Customer feedbacks are vital to improving your product or services. You need to regularly ask your customers how happy or unhappy they are with the services received. This helps you to improve where necessary. Many solid websites have inbuilt email marketing tools to send out feedback forms for a customer to answer and also to use a social review module that allows a customer to use their social media account to leave product reviews that are shown on social media to account for greater visibility.

4. You can set up an affiliate program on your website

You can also add more to your revenue by writing about, and product endorsements on your website. You can also include a link to an order page that is coded with your information. When a buyer makes a purchase, you receive an agreed-upon amount or percentage of the sales. Citibank and Amazon have an affiliate program called Amazon Associates that allows you to earn a fee on purchases referred from your website.

You can also accept sponsored blog posts. This contains links to product sales landing pages. Like the above, you receive payment either based on a click through to the landing page or as a flat fee or percentage of the purchase price.

5. You can also use your website to sell other products example e-book sales

If you have great content that others are willing to pay for, consider producing and selling it as an e-book online. You don’t necessarily have to create the eCommerce infrastructure to do this — you can create a landing page that takes buyers to your book’s page on Amazon or another eCommerce site

Conclusion

We can clearly see from the above that having a robust and dynamic website does a lot in generating and boosting not just a brand image but also the revenue of a company. Kofi eventually understood the benefits he stands to gain from upgrading and making his website dynamic. He engaged a professional website designer who is my affiliate, who did a great job for Kofi by building him a robust and dynamic site in just 4 days.

Just like living a healthy life or making your goals a reality, it also takes the right people to do the right work for you. So if you want to take action, I can recommend my affiliate, an international team with a proven track record to assist you to have a professional and dynamic site.