Why opt for Online Business?
By: Moulima Chatterjee
Tags: Socialdistancing, Online Shopping, Covid 19, Digital Marketing, Online Business

Introduction:

Novel Covid-19 has brought changes in every corner of our society, be it education or business. The outbreak has been declared a worldwide pandemic that has snatched away millions of lives. So, provisions of the Epidemic Diseases Act, 1897 have been invoked and all of the educational as well as commercial institutions have been shut down.

From the last few months, we observed public curfew all over the country. Employees are directed to work from home for the sake of online business and students are to be taught through online classes. Also, after the curfew is over people are scared to travel through any public transport for excessive gathering.

Citizens of different countries avoid visiting any restaurant, mall, shopping, cinema hall etc. to maintain social distancing. Since you never know how a bit of careless step can completely mess your health. Avoiding outside foods, maintaining proper distance from each one and wearing a mask have been the keys to secure yourself from the deadly Covid-19.

But it doesn’t mean to pause your household shopping, study, business etc. till then the vaccine arrives. You cannot live your life if you do not continue your business and earn money. And here comes the question how online has helped business during this tough period.

Online business has become a common tool that has helped the people throughout the world to continue their means of living and online teaching, online shopping etc. are the parts of it. The Internet has been playing the most crucial role to make it accessible to all. The way E-business has become a part of our lifestyle, soon it will surely take a larger shape.

However, there are some positive as well as negative aspects of E-business. You may go through this interesting blog to know the pros and cons of online marketing.

Maintaining Social Distancing:

To prevent the disease the commercial institutes have chosen to maintain the restrictions of “social distancing”. They have chosen to pursue their business online. Online platforms primarily help businesses to work smoothly without any disruption even in this crisis.

Online Marketing:

With the help of e-business the commercial farms have been able to communicate to their customers in order to continue their businesses. They have taken the initiatives of content marketing, social media marketing, Email marketing, SEO and etc. so that internet business can proceed smoothly.

Preventing Unemployment:

During the lockdown period, people were not allowed to step out from their home. Without the process of online business employees could have faced unemployment. It would have even demoted the productivity growth of business farms all over the country.

Work in Leisure:

Since employees are directed to work from home, they do not have to travel from one place to another taking life risk. They can work at their own leisure. It makes their schedule a bit easier and also smarter.

Educational Business:

However the present situation indulges educational institutes to transform the brick and mortar process into smart teaching. While teaching, traditional teachers initiate to share their screen or snapshots as an alternative to board working. Though, full-fledged virtual teaching has not been satisfying to the students. After all, a face-to-face discussion or fieldwork gives more practical knowledge to their skill.

Conclusion:

So, these are the pros and cons of e-commerce during the pandemic scenario. It can be said that it is always necessary to adapt the appropriate strategies of digital marketing so that it gives the best result till then the situation becomes normal.