How To Scale Up Small Business With Guerrilla Marketing? Step by Step
By: Himanshu Klk
Tags: Guerrilla Marketing, Small Business, Marketing, Small Business Marketing, Business

Starting your business is difficult and growing it on the international level is very hard and it takes a lot of time with “Hard work+Smart work”.

There are millions of people who wake up every day and try to start a new business, but do you know what happens?

They fail…

But why they fail, what do you think?

Bad idea Poor Planning Bad Marketing planning & Skills

So, how can you start a new business which grows on the international level?

You might have heard about it.

It is Guerrilla Marketing.

Well, this marketing strategy worked for most of the big companies and helped them to grow their business not just to limited people but around to the globe.

So, let’s learn everything about Guerrilla Marketing.

Table of Contents

What is Guerrilla Marketing?

Guerrilla Marketing is an astonishing/unconventional type of marketing to promote products and services it is a very different & amazing strategy from other marketing strategies.

How Does Guerrilla Marketing Work?

As you know it is a very surprising and unconventional method of marketing.

Many big companies used this strategy for marketing their products and services.

Team of Marketing do this.

It is used at many stages like-Pre-launch(before the launch of service or product) or after the launch.

After the product launched

Before launching a product, the company use Guerrilla marketing.

Team of marketers create a surprising ad of the product on the roads, in the parks, in the shopping malls, when people visit those places where ads of products are placed then they see the ad and remain surprised and that product leaves a dark shade in the people’s brain.

When you see any unimagined thing in front of you like- any irregular shape thing(ice cream whose size is as big as a bus).

Then you’ll be surprised and the product will be pasted in your mind and whenever you recall that it’ll be recalled very easily.

For example- A Guerrilla marketing campaign started by “Colgate”:

Colgate created toothbrush-shaped wooden sticks and inserted into icecreams, which says “Don’t forget Colgate (toothpaste)” and which reminded children and adults the importance of brushing and after eating ice cream they will remember the name of “Colgate” on the name of toothpaste.

With this guerrilla marketing campaign, Colgate marketed their product and gained a huge increase in sales.

2. Pre-launch

Marketers team launch a guerrilla marketing campaign before the product launch to increase curiosity & engagement of product among the people.

For example– “It movie”( horror movie) launched a guerrilla marketing campaign:

They painted the walls and tied balloons on the roads.

And painted date of release:

Due to this campaign “It” movie broke the record on the box office and became the highest grossing movies in the list of horror movies.

How Much Does Guerrilla Marketing Cost?

It is very cheap, you can use it(small business owners).

Guerrilla marketing uses low-cost, unconventional and surprising methods to draw attention to a brand, product or service.

It’s all about making an unexpected and memorable impression on consumers and creating buzz.

In guerrilla marketing, creativity plays a major role.

With a little planning and energy, you can produce a fantastic marketing campaign on a low budget.

Is Guerrilla Marketing Effective?

Yes, it is a very effective marketing campaign.

You can do it on a low budget.

And you can promote your product or service very easily and with an awesome outcome.

This campaign helped many big companies to achieve huge sales and helped to gain popularity.

Companies like- Coca-Cola, Colgate, KitK etc. used this and achieved great sales.

What are Examples of Guerrilla Marketing?

Zoo Created an Ad

A snake wrapped around the bus and squishing the vehicle.

2. KitKat created an ad:

continue reading…