5 killer tips for writing an email that turns strangers into customers ✍️
By: Matias Moreira
Tags: Digital Marketing, Email Marketing, Sales Funnels, Marketing Strategies, Email Marketing Tips

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Tell me..Are you writing an email marketing copy that just isn’t getting the conversions you need? Getting your email marketing strategy right is an art and a science. Part of both is understanding how to create high converting copy. The good news is that by the time you’re done reading this little but powerful guide, you’ll know the secrets to improving email marketing conversions so you can get more leads and sales.

1.Use the right tools first and foremost

If you are going to write like a winner then you must have the tools of a winner for 3 reasons:

Ease of creating groups and segmentation

Better knowledge about your customers based on open rates

Create professional emails and campaigns to gain the trust of your customers

The best tool for this objective is undoubtedly Get Response, it will certainly help you with your objectives and make your emails and copy more irresistible

2. Nail the preview text

With modern email clients, it’s not just the subject that convinces people how to open their email. It is also the preview text. That’s the text that tells subscribers the most about the content of your email.

This often shows part of the first line of the email. That’s fine, as most email writers craft this carefully.

But if the preview text shows instructions on how to read email online or links that are not clickable on your social media profiles, then you’re wasting an opportunity. With email preview text ranging from 35 to 140 characters depending on the customer, this is one aspect of their email that you can’t afford to neglect.

3. know your audience

Knowing your audience so you can write email marketing copy that meets their needs is a great way to drive conversions.

Use what you know about web and social analytics and customer interactions to create customer characters or avatars. When you know your customers, it’s easy to write an email marketing copy that makes them want to click.

4. Don’t yell; It’s spam

Avoid all capital letters and multiple exclamation points in both the subject and the body of the email. Not only does all capitalization equate to screaming online, its overuse is a scream of spam email marketing. That will hurt your email open rate. And if enough subscribers report it, it could also affect your email deliverability or even get your email newsletter service to blacklist you.

5. Use psychology in your email marketing strategy

As human beings, our brains are programmed to react predictably to certain types of information. That’s why using psychology can help you create a more successful, high-converting email marketing copy.

Some of the factors that make readers read and click include:

Fear of missing something (FOMO), because we never want to lose anything. This is why limited time discounts work so well.

Use scarcity and urgency in your email and more people will click. That also applies to curiosity.

Choice of color, as different colors provoke different reactions. You can use this effectively on Call To Action buttons, for example.

Face images can elicit the emotions displayed on those faces or direct your gaze to a CTA.

Social proof tells readers that people like them think you’re cool, making them more inclined to read your emails.

6. Promote action

Aside from the subject line, the call to action is the most important part of your email marketing campaign, because that is what will get subscribers to convert, by taking the action that you would like them to take. All of the tips we’ve listed above can also help you create the perfect call-to-action that subscribers find almost impossible to resist.

Thank you very much for taking the time to read this little article.

If you want help on topics such as affiliate marketing, sales funnels, email marketing or just a new friend to talk about business you can follow me and talk to me at:

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