The Difference Between Brand Ambassador and Promoter
Tags: Influencers, Marketing, Advertising

Brands and businesses at all levels, from a small local brand to the current global economic giants, need effective advertising and the right marketing strategies to promote their brand and sales of their products.

Today, with the rapid expansion of technology and the use of cyberspace, marketing, and advertising methods have become even wider. And in a situation where many people prefer to make their purchases with the advice and use of the experience of others they trust, brands are becoming more and more willing to use more people in their marketing strategy who have the power to lead and influence others. And we are seeing the proliferation of brands using people with influential traits such as social media influencers, bloggers, brand ambassadors and brand promoters to promote themselves and increase sales of their products.

Brands can choose their best methods based on their marketing strategy.

Here we are going to introduce you to two common types of brand advertising methods

Brand ambassadors

Promoters

And examine their differences and similarities with each other.

What is a brand ambassador?

Brand ambassadors educate people about the brand benefits they are working with. They must be enthusiastic, energetic, and intimate, and they must be able to best describe the brand to their target customers and the community.

To this end, the brand ambassador must have enough information about the product he wants to present, whether through training, he sees from companies or he is a real consumer of the brand product and speak to its audience honestly about the benefits and features of the product.

The best examples of brand ambassadors are celebrities who support and endorse a particular brand, thus using their popularity and acceptance among the people to increase the popularity of a brand or product.

Brand ambassadors do not only include celebrities with a large number of followers on social media, but also a bodybuilder on social media platforms with a much smaller number of followers than celebrities when it offers a specific supplement to its audience and tells them about the benefits of the product and encouraging them to use this brand, he is working exactly as a brand ambassador.

Big brands usually use celebrities as their brand ambassadors and spend a lot of their marketing budget. But smaller brands and businesses often use micro-influencers to promote their products, which may be for money or even to use the brand’s products for free and become a special customer and use brand discounts.

In any case and with any financial agreement between the two sides, brand ambassadors can use their popularity and power to influence others and their audience to be one of the best choices to promote your brand in the market and increase your popularity among the people.

What is a promoter?

Promoters are the people who formally promote your brand and your products. They are the ones who express the features of your products to customers in every possible place from the street to marketing events and in the big stores that sell your products and try to persuade customers to use your brand and sell products.

The main task of promoters is to sell products. They communicate directly with the target customer of the brand, and they have the task of turning these potential customers into buyers with the techniques and training they have seen. Their success is based on selling as many products as possible.

Although brands usually use regular and trained people as promoters about all the features of their product, there are also promoters who are models and work with modeling agencies, but in special events, brands use them to influence the audience as much as possible.

Using brand promoters is one of the fastest ways to make your brand famous and will lead to brand awareness and ultimately loyalty to your brand. People usually use branded products that they know and trust. Advertising your brand by promoters will increase your sales and ultimately more profit for you.

Difference between brand ambassadors and promoters

Brand ambassadors and promoters have very similar tasks and both of these groups are looking to increase sales and promote a brand. However, there are differences between them, and by knowing these differences, you can better understand which of them are more suitable for working with your brand.

The most important difference between promoters and brand ambassadors is that promoters seek to increase sales more than anything else by consulting and explaining the product to customers and it can be said that their most important task is to persuade more people to use the brand while brand ambassadors seek to establish deeper and friendlier relationships with their audiences and turn them into customers and even fans of a brand.

Brand promoters often communicate with customers through face-to-face conversations at a marketing event or in stores, but brand ambassadors mostly communicate with their audience through social media or by participating in an advertising teaser.

The relationship between promoters and brand customers is often short and limited to a few minutes that the customer takes to become more familiar with the product, but a brand ambassador can persuade his audience to use and try a product and brand for a long time or even years.

conclusion

Advertising a brand means delivering the message of your products to your audience and customers.

You can use the right marketing strategy such as using promoters and brand ambassadors to determine exactly what features and advantages your brand products have over your competitors so that you can surpass others and become a leader in your niche.