Salesforce aims to deliver 100,000 Dreamforces through its customers doors
By: Virginia Backaitis
Tags: CRM, Salesforce, Pandemic, Conference, Technology

Salesforce CEO Marc Benioff made two big announcements on Tuesday. First, that the CRM giant he co-founded 21 years ago intends to acquire business chat app Slack. And second, that he wants to create a Dreamforce (Salesforce’s star-filled user conference that brings over 150k to San Francisco most years) specifically made for each corporate customer.

Here’s exactly how he explained it on yesterday’s quarterly earnings call.

“We’re reimagining our entire business, we’re reimagining our industry. And we’re even reimagining Dreamforce.

So many of you have emailed me and called me and talked to me about your ideas for Dreamforce. But I’ll tell you, when it really comes right down to it, Dreamforce is different this year, it just is, you know. It’s not the Dreamforce that we wanted, it’s the Dreamforce that we got. It’s the Dreamforce with all of you. You know all of our trailblazers and all of our Ohana, and all of our friends from all over the world. The best part of Dreamforce is being together in person. And there was a little bit like Thanksgiving all by ourselves last week, and here we are again, it’s kind of Dreamforce by yourself.

So we’ve re-imagined Dreamforce. And the first thing we did is, we said, well, you know what, we’re going to have Dreamforce for each and every customer. And we’ve already reached out to thousands and thousands of our customers. We’re creating custom Dreamforce’s exactly for them. We’ve already done almost 5,000 of those Dreamforces, which has been our prototype, and we hope to do over 100,000 Dreamforce’s before we’re done. These are unique presentations exactly for our most important customers in the world.

And then we have a huge conference coming in a couple weeks, which is our Dreamforce Trailblazer Conference, which gives ability for all our Trailblazers to come together. Then tomorrow, we’ve got a phenomenal event with myself, with many of our executives, Brett (Taylor) who’s going to join me on stage as well. It’s going to be live from San Francisco. It’s going to be cold. We’re going to be doing it outside. I think Brett’s holding the camera for a while and I’m holding the camera for a while. It’s basically, you know, we’re following all these protocols, and we’re trying to stay as safe as we can, you know, we’ve all been tested, and we’re ready to go. And it’s going to be very exciting, and we’re going to have some very, very special guests tomorrow, some great customers, and some really outstanding music, you’re not going to want to miss this presentation.

And by the way, if you’d like to have Dreamforce, to you, please contact our Salesforce executives, and we will arrange Dreamforce for your company. You’ll be shocked at the depth and incredible custom presentation that we’re able to bring to you. And we’ve re-imagined how to do a conference. We’re not doing it like everybody else.

We have our own unique approach, of course, you would expect nothing less of Salesforce. And one thing that’s really cool is how well Dreamforce to you is going. I want to thank my entire Dreamforce team. I’ve definitely got them working much harder than they should be working, especially during this holiday season.

Well, look, we’re going to have some exciting announcements, surprises, you’re not going to want to miss it. All of you need to tune into that, but the keynote, again, is just one part of an amazing month of Dreamforce 2020. It’s Dreamforce to you. We’re powering every account executive in our company to do this (create a Dreamforce for you), it’s going to be amazing, and you’re going to love it.”

You can sign up to checkout Benioff’s keynote here.

If Salesforce delivers a Dreamforce to your company, we’re all ears.