5 Ultimate Tips for Social Media Marketing
By: Ayush Gour
Tags: Freelancing, Social Media Marketing, Social Media, Business, Marketing

Social media is a vast platform with an increasing number of public activities daily worldwide. I think today almost every individual knows about the most driven forces of the internet i.e., social media.

According to Statista.com, in 2019 the estimated number of social media users was 2.95 billion. Quite a huge number, right?

But this is not all, the expected rise in the number of people is estimated to almost 3.43 billion in 2023. The more people there are, the more opportunities there will be for social media marketing. This will become a prime factor for marketers to reach millions of unique people to offer services, articles, products, etc.

Social media marketing is an ever-growing, ever-changing sector, but several core elements will help you ensure a steady foundation for your social media ventures.

To help you succeed in your social media marketing journey, the ultimate tips are listed below from the #1 Web marketing Amazon bestseller Ebook of 2015–500 Social Media Marketing Tips by Andrew McCarthy.

Along with these five strategies, some bonus tips are also present to help you take your social media marketing journey to the next level.

1. Add your social profile to your email signature

Think about how many emails you send per day. Now imagine that each email you send is a chance for someone new to find out about your social media profiles.

Attach your social media URLs to your email signature along with a ‘Like Us’ call to action, and a reason why people should visit and ‘like’ your page. e.g., “Like us on Facebook for exclusive vouchers and discount codes!”.

2. Blog about your social profile and give reasons to follow

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If you have a company blog, why not create posts specifically to promote your social media presence?

Give your readers 5 interesting reasons why they should ‘Like’ your fan pages in a blog post- e.g., exclusive offers, news to their feeds, sneak peeks at upcoming products.

Don’t beg them to like you; just give reasons why they’ll benefit and watch the like box numbers tickle upwards.

3. Promote your social media profiles in the actual world

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Anywhere you display your social media URLs there is free advertising for you.

Just think about how many people would see a car bumper sticker with your Facebook address on, or a sign in the office or store window asking visitors to follow you on Twitter.

Also, combine offline and online by letting the people you meet in real life know about your social profiles, by getting their URLs printed on your business cards, letterheads, etc.

4. Ask distinct sets of followers to like your other profiles

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If a person follows you on one social network, chances are wonderful that they will want to follow you on another too.

For example, give some interesting reasons to ask your Twitter followers why they should join your Facebook community, much as in the example of blog post promotion mentioned above.

A tweet might read, “Great discussion about our newest garden tool range happening right now — get involved! http://www.facebook.com/yourfacebookpage.” Besides, don’t be afraid to promote your social profile once in a while.

Unlike the approach above, here you simply point to your page with a message along the line of “Enjoying our tweets? Why not join us on Facebook too? Click here http://www.facebook.com/yourfacebookpage.” Create and save three or four different variations of this message, so you don’t repeat the same tweet over and over.

5. Ask your email list to like your social profiles.

Photo by Kon Karampelas on Unsplash

Got an email marketing list? Consider sending a dedicated email asking your subscribers to follow or like you on social networks — again with compelling reasons why they definitely should do that.

Whenever you send out future messages to them, include links to your social profiles underneath the key message.