20 Growth Hacking Strategies to Grow Your Mobile App, With Case Studies
By: Hupport Appointment Scheduling Software
Tags: Marketing, Growth Hacking Strategies, Hacking, Growth Hacking

In this 21st century, digital marketing is the first priority of entrepreneurs. People are really putting their efforts for the growth of an organization. Thus, smart marketing strategies are required to do so. This is a well-known fact that we all are completely dependent on mobile technology. Thus we can say that undoubtedly the future of web depends upon mobile. Usually, all of us use mobile applications to access data or sharing of information. All these operations are possible with the help of tablets, mobile phone, and other gadgets.

Mobile apps:

Talking about mobile apps then they are not limited up to games. Nowadays mobile applications have boomed the market with its feature. People can perform multiple functions such as banking transactions, shopping; manage data and navigation of path through GPRS etc. Mobile phone apps have extensively changed the business world. The mobile applications are ruling around the worldwide areas. Everyone is addicted towards the mobile applications. Mobile app graph is rising high continuously this can be due to demand of applications.

Some strategies for developing mobile apps:

Millions of people are enjoying the benefits of a mobile app in different sectors. This concept does not just stick to games but it also includes education, entertainment, and other services also. The people working behind this development phase put their efforts to grab the attention of users. The mistake that mobile app developer make is allocating an exclusive budget to assemble applications. There are some useful ways to achieve recommendation in front of other competitors. In this certain strategies, are included such as marketing and SEO strategies.

But without a successful mobile app development strategy, there will be a major impact on the life of the app in the long run. Mobile App Strategy is designed in such a way that the app should be convenient, flexible and relevant according to the needs of the user.

20 growth hacking strategies to grow your mobile app:

1. Try to attract influencers:

Influencers are the people who have the power to influence the purchase of app. These people work to engage a certain group of people towards one single decision. This is basically required for promoting the mobile app.

Example:

You can use the giveaways scheme for influencers.

2. Stay in touch with customers:

Firstly understand the demand of customers and try to connect with them, customers. Talk to customers and find out their point of view. Understand the customer’s expectation through this process. Through this, you can get assured that the applications you have created are appropriate for those people.

For Example:

For this companies can also follow the rating system as a feedback option.

3. Keep a focus on user experience:

Customer satisfaction is the main thing which comes to mobile app development. In simple words, the value of an app is not dependent on the number of its features, but it depends on how good is user’s experience. Moreover, we can say the design and execution of an app with a great user experience has a great effect.

For example:

Try to make it convenient and simple so every age group people can use the mobile app.

4. Try to implement effective plans:

Marketing plays an important role for advertising purpose. There are certain popular channels through which you can target audience. For effective plans you can choose the various channels:

• Social sites

• Email marketing

• Content marketing

• SMS marketing

• Blogs/magazines

For example:

Through SMS marketing you can offer various exclusive services to audiences.

5. Make it accessible:

Make it accessible and effective try to implement simple features. Target the general public by making it attractive and easy to handle.

For example:

Customer satisfaction is a basic need for the development of any company. Therefore it is important to think about every age group people. By making your mobile app accessible you can even target old people.

6. Social Advertising:

Today social media is the best platform for promoting a mobile app or any other product. The social media platforms are mention below:

• Twitter

• Facebook

• Youtube

• LinkedIn

• Pinterest

For example:

Social media is a platform which is quite helpful for advertising of a product. Nowadays almost every age group people have social media account.

7. Innovative app designing:

Customers generally get attracted with the apps which are uniquely designed. Try to implement attractive colors and buttons to make it interesting.

For example:

Attractive features and simple designing of mobile app enhance the popularity among customers.

8. QR codes:

QR code is a quite interesting feature which is usually present in mobile apps. This feature is beneficial according to security point of view. This can be easily added up to a business card, brochures, website and other identity based mobile apps.

For example:

QR code scanning is a popular option which is responsible for security. Thus it keeps your privacy and secures your personal information.

9. Public relations:

Through media channels and other social advertising activities, you can build a strong relationship with customers. This is the best way to influence people towards your mobile app. The certain factors which can be considered to build a relationship are:

• Press release

• Launch parties to attract people

• Interview events

• Guest blogging

For example:

The topmost branded companies take help of launch parties to establish a strong relationship with customers.

10. Apply award system:

This can boost you to increase the performance level among other competitors. There are numerous award sites which can provide you a brief idea of award-winning apps.

Some of them are mention below:

• Best App Ever Award

• The Webby Awards

• Apply Awards

• Best Mobile App Awards

For example:

Awarding a company or mobile app is necessary to boost their performance and increase the level of competition.

11. Try to create Demo Video:

Visual displays are the most attractive part of a mobile app. Generally, the people can attract towards video displays instantly. A short video is sufficient to explain the structure of the mobile app. You can easily use these videos on a social website or other media channels. It is the best way to promote your mobile app on different platforms.

For example:

Animated visual displays the best example o launch your mobile app.

12. SEO matters a lot:

SEO is a basic need of digital marketing and relating it with a mobile app is to increase its demand. The appropriate keywords and marketing strategies lie under it. This optimization process is necessary to target the audience and influence them. To boost the ranking of your mobile app you can choose the two given tools to mention below:

• SearchMan

• MobileDevHQ

For example:

SEO is responsible to increase the ranking. Pay per Click is a concept of SEO which can increase your profit.

13. Create eye catchy icons:

Must go through the given points to make it eye catchy:

• Implement creative ideas

• Avoid texting

• Make use of animated videos as well as photos

• Use appropriate layout designing

• Limited colors and buttons are required

For example:

Icons and appropriate layout come under it.

14. Build perfect landing page:

Make it simple and accessible try to implement some innovative ideas. Instead of using multiple features try to shape it intelligently. Scroll down and other actions are necessary to view the page carefully so try to focus on elements used in a landing page.

For example:

Precise and description of the mobile app, in brief, can make your landing page more interesting.

15. Name your app appropriately:

Do not use the names which are already used earlier. Try to make it short and convenient to pronounce. Select the name which can provide a hint of a mobile app. A name is a first thing which can describe the behavior of your applications.

For example:

The naming of app defines the personality and behavior of the mobile app. So search a name which is related to your mobile app identity.

16. Make it accessible on all platforms:

Try to create a mobile app which can be easily accessed on all type of platforms. This can increase the audience rate. Instead, of just focusing on a single platform, try to make it accessible to other also. The user-friendly mobile apps are easily run on Smartphone and Ios devices.

For example:

Instead of just thinking about androids try to make it accessible on Ios and other platforms also.

17. Prefer the scalable development technologies:

HTML web servers are present in the web world from the exploration phase, as business enterprises have worked hard to create more attractive web applications, application servers, and JavaScript to meet the scalable requirements for full-featured and complex server runtime environments. It is further useful for support and other functioning.

For example:

Focus on the back end activities to make your mobile app technically strong.

18. Try to implement an official blog:

In addition, to apply your app on a website, it is another promotional strategy which can increase the performance of a mobile app. To include it in your regularly scheduled blog post can be beneficial. This can invite your viewers to download the app. So, you can create a complete blog post about your app or include a call to action at the end of each blog post.

For example:

Implement an official blog by mentioning the history and working criteria behind mobile app development.

19. You can also promote your mobile app through promo video:

Promo videos are the best example to get an overview of the product or mobile app. This promo video can be easily displayed on multiple media channels in the form of advertising.

For example, if people are searching for “the best list app” and you’re watching a YouTube video title, then your videos will appear in front of the remaining search results.

If you search for “Hello” in Google, then it’s a great example, after returning more than 800 million results.

20. User’s feedback:

The most important thing which can provide an overall result of your performance is customer’s feedback. So, after launching your mobile app check whether a user is satisfied or not.

For example:

Focus on customers by asking them “what they think about an app?”The biggest challenges that emerged during developing a mobile app are actually part of the creation. Launch and Promotion Strategy is absolutely essential for your app to ensure that there is a breakthrough. People choose numerous ways to launch newly created app successfully or to find new strategies. This is quite helpful to increase downloading of existing apps.