Online reputation management strategy for doctors
By: Highviz Pr
Tags: Online Reputation, Doctors, Online Marketing, Social Media Marketing, Social Media

As the biggest investor and business tycoon Warren Buffet wisely said –

“It takes more than two decades to build a reputation and just five minutes to ruin it”.

Online reputation management is increasingly important for anyone with a web presence, including politicians, business owners and even doctors. Keeping tabs of your reputation on the internet is the second step in maintaining a positive image, the first being a proactive establishment of a positive reputation online.

The Online Reputation management (ORM) is an effective tool to guard the online reputation of the doctors. The professional online reputation management company use cutting edge techniques to push all the positive reviews about your service.

Many doctors are opening their eyes to the new ways of prospective patients are searching for physicians. As per the survey more than 50% of consumers believe reputation is the leading factor when selecting a doctor.

Here are some of the state of the art ORM strategies for doctors that help them get good web presence:

1. Embrace online rating and reviews: As more and more customers are heading to rating sites to compare healthcare providers and post reviews about their experiences, having a good reputation online is important. Leading online reputation Management Company uses large volume of positive reviews across multiple rating sites to arrest the attention of your target end users.

2. Build a website for yourself: The professional ORM firm builds the reputation of the physician online by building user friendly, well optimized, informative and attractive website. The website serves multiple purposes. It acts as a platform for introducing the doctor to the world. The website clearly presents all the information about the doctor and it is the own forum of the doctor, where they can share updates about their practice, showcase their thought of leadership and engage with patients.

3. Start blog: This is the best way to manage the online reputation and leading public relation experts help in starting your own blog. A blog lives in the internet for ever and it allows you to communicate with your patients and show your expertise. The PR firms regularly update your blogs so that it will rope in new clients, garner repeat business and help the practice of the doctor rank higher in Google search results.

4. Create powerful social media account: Social media is the new buzz in today’s tech savvy world. A robust social media activity created by the leading ORM firms will have an impact on Google search results. The robust social media profiles combined created by PR experts with frequent posts has proven to be very effective reputation management technique for doctors.

5. Respond to all review on Google: For doctors who are doing well, reviews are a great way to allure new customers. However for doctors who with unhappy customers and other PR baggage, online reviews can be nightmare. Good ORM firms very well manage responses and respond to every single new review on their behalf. This shows others who are researching for the service that the doctors listens to patient’s concerns and address them professionally.

6. Create medical profiles on relevant directories and social media sites: One of the best approaches to ORM for doctors is that PR firms create rich profile on a wide variety of platforms set up specifically for doctors.

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