Email Signature Marketing, An Undervalued Communication Channel
Tags: Email Marketing, Email Signatures, Email, Marketing, Sales

Do you make the most out of your employee communications?

A well designed and thought out email signature design for every employee is an excellent and under-rated means to get your most important messages in front of your most engaged customers.

Unfortunately, a lot of people and businesses tend to overlook the importance of their staff’s email communications and the huge role that they play in the overall customer experience. Business clients and leads who are communicating on a regular basis, may not always be fully aware of important announcements or new promotions you may have.

Having this information clearly visible as a banner graphic or call-to-action in every staff email can be a great passive and cost effective way to advertise, without relying on individual staff to communicate it personally to every client or customer.

Your staff are your brand ambassadors, so it goes without saying, a well designed email signature is something they should take ownership of and be proud to include in every interaction.

Research has shown, email is the most popular form of business communication. Around 60–70% of businesses use email to interact with their customers and clients and around 40–50% use digital messages and email for workplace interactions. So why waste all this communication potential?

Unifying communications across the business

Email signatures can be an important tool in your marketing kit, unifying communications internally, as well as advertising externally.

As a marketing department, internal communications are almost as important as external. Email signatures can be included as part of a monthly internal newsletter or announcement, providing an opportunity for staff to learn about current products or services the business is promoting, which events they are attending or if corporate details have changed. It is a chance for everyone to be included in the process. Enhancing customer service and staff knowledgeability.

So what on earth makes a great email signature?

As we’re sure you are aware… leaving staff to create their own mail signatures is a great way to ensure mix-matched branding, out of date logos, incorrect telephone numbers or just generally incorrect business details. Your business signatures should reflect the very best of your business, after all, they will be in front of your most important prospects and clients, multiple times a day.

A great business e-signature should be:

Informative

Relevant

On-brand

Professionally eye-catching

Invoke action

Build trust

Unify Communications

Utilizing this email channel for marketing messages

What can you promote with Email Signature marketing? Anything and Everything!

Share your latest news

Promote your latest products and services

Advertise promotions such as coupon codes, discounts, free trials or competitions

Promote your live events and webinars

Generate interest or new sales

Share business details

Advertise showreels or videos and promote your social media

Incentivize newsletter subscriptions

Share seasonal greetings and messages

Display testimonials

Display TrustPilot and other social ratings

The possibilities are endless...

A great way to utilize email signatures, is as a channel to support ongoing marketing campaigns.

When a marketing department or agency creates a new campaign or promotion for your business, normally a suite of digital assets, such as web graphics, ad banners, social media graphics and e-blasts are created. We believe that email signature banners should be included with these assets, every time.

Sigful makes it easy to manage and distribute these email signatures for every campaign, just upload your assets, create a template and send a link to your internal departments, or you can even embed a custom generator on your website!

If you have had experience distributing your signature promotions before, you will undoubtedly know that not all employees are tech savvy… often creating errors during the copy/paste process or entering outdated information.

We have made it super easy for your staff to populate your template with their personal details, using text inputs, dropdowns and a click-to-copy button. Distribute your signatures without fear of your hard work being ruined!

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With Sigful, your contact details can be managed and restricted on the platform, easily selectable by your end users, ensuring your business details are correct and consistent.

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Check out Sigful today and sign up for a free account and see how our software can make email signature marketing a breeze for your business.

https://sigful.com