How to get organic spotify promotion for your new music release
By: Jacqueline Jax
Tags: Spotify, Marketing, Social Media, Technology, Music

How to get organic spotify promotion for your new music release

Photo by Wesley Tingey on Unsplash

After reading many messages from indie artists, it’s been brought to my attention that finding a Spotify promotion that is organic and not fake bot driven is near impossible today.

I have to admit that I’ve searched on Google and all the usual places and done the research just out of curiosity and have found nothing.

But some good news is that I work with a Press team and radio station that have had great success with this.

I’ve worked with the AVA Live radio team on driving Spotify traffic strategy development for over 10 years in driving Spotify Results.

What makes a difference in results?

On average, it does depend on the song as some reach 30k in a week, some reach 100k in 4 weeks and just keep growing, others take a lot longer and some just never take flight.

Even if your fans like a song, that’s not the deciding factor but it does help to see positive feedback like replays in the first week, requests for more music, and conversations around a single in that first month of release.

These are things I watch out for when I’m working on a promotional strategy for any new single.

* NOTE: I discuss strategy on Youtube weekly live.. Subscribe and turn on the bell for notifications to join me for those discussions.

Timing comes into play along with quality of music, genre and theme.

With so many factors involved, there are no guarantees other than we are committed to not giving up and we report all the details with you to constantly adjust the strategy in hopes of reaching that first 100k goal.

Do trends influence results?

Creating music that rides on music trends is a good strategy but isn’t a necessity. It’s just one strategy that works for DJ creators, electronic music producers and pop artists competing against artists in the top 5.

See those artists listed here:

Jax Daily December 2020 Music Issue | Best Music and Podcasts of the year

How can I get more Spotify plays?

If you prioritize Spotify results, you can work in depth with a press team in getting your spotify page traffic, I suggest doing a package that is focused on that goal only.

Defining one clear call to action with your team is essential in achieving the best results any one single can achieve.

When I work on the promotion of a spotify single, all traffic is designed to get you on a Spotify driven top 20 charts to measure how your music is doing in contrast to others in your area.

We have charts for Hiphop, Rock, Songwriters and electronic music..

The 2nd initiative is in building Music Brand Awareness.

That means we roll out content based on letting people know about an artist with a new single while focusing on message and the most important factors that validate that artist within a genre or niche group.

The final step is to make the artist memorable..

We create an evergreen content strategy targeted at making the artist memorable. This is customized for each individual of course as no two artists are alike.

So if you think your current music promotion team is hitting on these marks effectively, then awesome.. I want to know who they are so we can join forces but so far.. all I see are hundreds of websites pushing fake plays.

Here’s how to come work with the AVA Live Radio Press Team:

Good luck with your music promotions and never give up!!

Jacqueline Jax

Music Publicist, Radio host and journalist.

MORE music promotion articles: