Next Generation Customer Experience — Web Augmented Reality
By: Marvin Ai
Tags: Digital Marketing, Customer Experience, Digital Transformation, Innovation, Augmented Reality

Web AR is a relatively new market. The active use of Augmented Reality in web platforms began about 5–7 years ago. Now, technology is finally refined and ready to hit the mainstream market. According to AR Insider, the web AR market is now worth more than 2.78 billion dollars. For a relatively new market, this is an incredibly high value.

As AR became increasingly more available for individual use, small and medium businesses now, too, can afford the adoption of the technology. For corporations, the use of AR at this point has become almost an essential competitive point. After all, products like TikTok and Instagram showed us that adding interactive AR elements to their products, only in a mobile version. What about web products?

What’s Web AR?

By Web AR, we can define any technology that uses AR in a browser. The main advantage of Web AR is its accessibility: customers can work with a Web AR app without having to install it. It’s not the only reason to consider the adoption of augmented reality for web projects.

WEB AR TECHNOLOGY ADVANTAGES

Cost-efficient development. Businesses that choose to implement AR in a native app need to put with two code bases at the same time, pay two teams of developers and testers. Cheaper options like hybrid development don’t let building a highly responsive interface. With web AR, business owners don’t have such issues. A web page can be opened on desktop, tablet, Android, iOs — everything is done in a single codebase.

No need to download and install the app. Users have too many apps on their phones right now. Tapping into a daily experience when you have to win the competition with so many apps is difficult. Storage space is another issue — not many users will delete items for their memory to get your app.

High reach: as soon as users got a link to your web AR, they can already interact with it, possibly even register on the service. The user path from the first interaction to registration is a lot shorter than on the app. The fact that web AR is device agnostic only increases the potential reach of the application.

Interactivity: Unlike most of the AR apps, Web AR lets the users play around with the augmentation. This brings high engagement and focus on the product view and users become fascinated with the digital experience.

So, web AR is the least demanding way of executing augmented reality. Not only that, but it’s also one of the most accessible and easy to promote methods.

Use cases for Web AR applications

To understand how to apply AR in web platforms, let’s take a look at the most common use examples and real-life cases. We have made a series of use cases for products and services who will get benefit using Web AR.

Marvin AI presents Extended Reality Experience (eRX)

Wrapping up

Augmented reality in web development becomes a new norm. Businesses understand the advantages that web AR platforms have over native apps and switch to such services. If you are considering implementing AR interaction experience for your business, building a web platform is definitely a good place to start. Marvin AI can definitely help you to prepare and transform your business for the next decade with our innovative Web AR platform.