Livetree Completes First Integration with Moonbeam
Tags: Cryptocurrency, Partnerships, Crowdfunding, Blockchain Technology, Sustainability

The world’s first blockchain-based crowdfunding social network dedicated to data rights management & licensing for film, TV & video content announces an integration with Moonbeam.

Livetree — a video based social network dedicated to crowdfunding video stories based on the United Nations’ 17 Sustainable Development Goals (SDG) is pleased to announce an integration with Moonbeam. Livetree is a video streaming platform with a web 3.0 decentralised infrastructure and video data protocol for crowdfunding, data rights and video licensing.

Moonbeam, the Ethereum-compatible smart contract platform on Polkadot, provides a developer platform that enables Solidity contracts to easily be deployed with limited changes required. The Livetree team has completed the first phase of integration on Moonbase Alpha TestNet with a successful deployment of Livetree’s existing Ethereum based contracts to Moonbeam.

The full integration will involve importing all of Livetree’s Ethereum based crowdfund and data governance smart contracts to Moonbeam as well as creating a bridge from Ethereum MainNet. The integration aims to address Ethereum’s restrictive gas prices which prevent true on-chain governance, all while facilitating a bridge to the Polkadot ecosystem. Once complete, this will enable users to create videos via Livetree’s new app and use the related video protocol data to generate rewards for those who crowdfund the stories that matter to them, via Livetree’s video protocol data tokens. The resulting data tokens can then be staked and acquired in the Polkadot ecosystem via Moonbeam in an open, secure fashion.

The integration with Moonbeam offers several additional benefits. By integrating to Moonbeam, it opens up the Polkadot ecosystem to be leveraged by Livetree in a variety of ways. For example, the possibility to utilise a specialised parachain that could convert Livetree’s video data protocol tokens to NFTs in an environmentally friendly fashion. This could also make the data protocol tokens available via Polkadot based marketplaces specific for royalty management and programmatic advertising.

“It’s been a pleasure working with the Moonbeam team. We have long envisioned being able to create our own blockchain that has been tailored to our requirements. The costs and overhead with building and maintaining a blockchain has always been a drawback, especially with Ethereum’s popularity we needed to ensure there was compatibility. It is rare to find technical support in the blockchain ecosystem and Moonbeam is setting a precedent which I think surpasses anything I have seen in the space.” Said Ashley Turing, Livetree CEO.

“The values and goals of the Livetree platform are ones that the Moonbeam ecosystem would be proud to support. Providing ways for users to interact with their end users through a sustainable platform really underscores the value of proof-of-stake blockchains.” Says Nate Hamilton, Director of Business Development for Moonbeam. “We’re happy to have the Livetree team building on Moonbeam and look forward to their continued success.”

Why Livetree can revolutionise video online

Given the global environmental, biodiversity and human crisis we currently face it is clear governments, corporates and social media have failed to provide the fair playing field of media and use of data online. Dominated by often biased, opaque recommendation algorithms, we have seen these entities create dangerous echo chambers which only go on to exacerbate existing world issues. Livetree has embraced Web 3.0 technologies, and with the advent of Polkadot, now has the scalability to deliver its promise of decentralisation. The revolutionary video data protocol makes the use of data online more transparent and available for new data markets. Livetree also offers the possibility to crowdfund and create direct action for the stories that matter to you.

About Livetree

Livetree is a media technology company headquartered in London, UK. Founded in 2015, Livetree champions sustainability as one of their core values, and in turn, has helped them forge a community of brands, thought-leaders and experts, who all have the same shared values but most importantly a shared goal: to help save the planet.

Through positive stories, Livetree brings together the highest ethical, social, and governance standards to create and connect communities through stories that matter. Livetree have already invested significantly into the technology of over-the-top (OTT) video streaming, crowdfunding and video machine learning while having developed a sizable network of leading content providers (BBC, Channel 4 + 30+ others). Livetree is the next generation of open and transparent social network that is set to reimagine how you watch, interact and share content.

Livetree was founded by CEO and Founder Ashley Turing, a serial entrepreneur with more than 20 years of experience in technology innovation.

About Moonbeam

Moonbeam is an Ethereum-compatible smart contract platform on the Polkadot network that makes it easy to build natively interoperable applications. This Ethereum compatibility allows developers to deploy existing Solidity smart contracts and DApp frontends to Moonbeam with minimal changes. As a parachain on the Polkadot network, Moonbeam will benefit from the shared security of the Polkadot relay chain and integrations with other chains that are connected to Polkadot. Currently, in active development by PureStake, Moonbeam is expected to reach MainNet by Q3, 2021. Learn more: https://moonbeam.network/.

About Ashley Turing, founder and CEO of Livetree

Livetree CEO and founder Ashley Turing is an entrepreneur with more than 20 years of experience in technology innovation. After graduating in computer science, he worked with a team from the Massachusetts Institute of Technology (MIT) before moving to Microsoft. Turing has also worked on technology projects in areas including online gaming and investment banking. Based on his first-hand experience of the global financial crisis and the near collapse of the world’s financial system, Turing launched Livetree as an alternative sustainable model for economic development.

For press enquiries contact Winifred Hewitt-Wright E: connect@livetree.co.uk

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