Everything about PPC marketing to increase website traffic easily in 2020
By: Namit Kumar
Tags: SEO, Digital Marketing, PPC, PPC Marketing, Traffic

PPC or Pay Per Click is a digital tool that can be used to promote any business in the online World. The PPC model is a very simple and cheap form of advertising and that is why is so popular. Here you run ads on various online platforms and how much you pay depends on how many people click on your ad.

There are many Pay Per Click platforms but the most well-known is Google Adwords. The trick is to use this tool is the right manner to attract and convert and the best PPC management companies in India are precisely skilled to use these tools.

Search engine advertising is one in every of the foremost in style kinds of PPC. It permits advertisers to bid for ad placement in a very search engine’s sponsored links once somebody searches on a keyword that’s associated with their business giving. as an example, if we tend to bid on the keyword “PPC code,” our ad would possibly show up within the terribly high spot on the Google results page.

What is Google AdWords?

Google AdWords is that the single preferred PPC advertising system within the world. The AdWords platform permits businesses to make ads that seem on Google’s program and alternative Google properties.

AdWords operates on a pay-per-click model, during which users bid on keywords and procure every click on their advertisements. each time an exploration is initiated, Google digs into the pool of AdWords advertisers and chooses a group of winners to seem within the valuable ad house on its search results page. The “winners” area unit chosen supported a mix of things, as well as the standard and relevancy of their keywords and ad campaigns, yet because the size of their keyword bids.

Now a days Digital marketing has become one of the favourite space for the marketers. Due to increasing number of customer base and more penetration of smartphone and internet in people life, it has become prominent form them. In many parts of world ,not to mention India stands 2nd in consumption of internet post China and smartphone shipment has been increasing exponentially

Digital marketing has given marketers the tool which helps them to engage the customer instantly, customise the product or maintaining the relationship, recognising the brand etc with the finger tip of the customer setting their home. All they have to do is to bring the data traffic to their sites.

To do that marketers have options such as SEO -which is typically bringing the traffic to your sites organically(non paid) or PPC- any paid form of advertising form of ads such as Google or Bing ads or display advertising appearing on the websites ( Cricbuzz, Facebook etc) and for each time the page is clicked via the customer the marketer are supposed to pay for it irrespective of the fact that the person even lands on the first page of the website or landing page of the website.

SEM(Search Engine Marketing)-It is the most common form ofPPC is used by the company to generate traffic , search engine marketing uses the search engine as a tool to bring the traffic on website, for instance when someone searches something over the internet using the certain keywords the websites would pops up, in case of SEM these websites(paid) would place itself at top place in search result for which the business pay to the Google or Bing.

Google adword, bing adword etc has been the widely used tool which determines the keywords and the business people have to pay accordingly for the specific word they choose for the promotional activity of their websites.

OTHER PLATFORM- The other major form of the PPC is Social media marketing which has the largest number of people to engage with,If you are in consumer business and need to generate traffic or awareness Facebook is suitable , For B2B linkdein would suffice your purpose ,in case you have prodcuts which require more visibility you can i.e products for ladies such as cosmetics it would be good if you are using Instagram or pinterest

REMARKETING- It is an effective way in which the customers are bring back to the website for reconsidering the purchase decision. The people are shown the ad again and again which indcues them to get the product

PPC has been successful for the companies which need urgent visibility,brand recognition , instant exposure. For example, a brand with a new and innovative product or service that was just introduced to the market will focus on driving awareness through impressions and clicks, versus a brand with a very established offering that just wants to get more leads (conversions).

Google analytics or any other analytical tool cane be used to measure the effectiveness of the PPC Campaign.

When people search for any particular thing (relevant to your website) in the search engine, your website may or may not appear organically in the search result. But if you take the support of an advertising model, you get the assurance that your website would appear. This online advertising model is popularly known as Pay Per Click advertising.

PPC helps to bring direct traffic to the website. It is termed as ‘Pay Per Click’ because an advertiser pays the publisher or search engine, when the ad is clicked. It is also known as Cost Per Click (CPC).

It is a detailed process that requires a lot of research and analysis. So, it becomes crucial to take the help of an Internet Marketing Company that will offer professional PPC management services. They will also help you to get the maximum Return on Investment (ROI).

But, never choose an Internet/ Digital Marketing agency blindly. Make sure that the company provides you the following PPC services.

Search Advertising: This is one of the crucial ad channels that will drive leads and revenue for your business. So, it involves three vital steps- keyword mapping, bidding and ad designing.

This is one of the crucial ad channels that will drive leads and revenue for your business. So, it involves three vital steps- keyword mapping, bidding and ad designing. Display Advertising: For this type of advertising, the most vital question is where your ads going to be displayed. The whole campaign must be designed according to that.

For this type of advertising, the most vital question is where your ads going to be displayed. The whole campaign must be designed according to that. Social Media Advertising: Social media platforms like Facebook, Twitter, LinkedIn etc. are very powerful tools that can deliver profitable result if the ad campaign is executed properly.

Social media platforms like Facebook, Twitter, LinkedIn etc. are very powerful tools that can deliver profitable result if the ad campaign is executed properly. Re-marketing: It is a smart move to reach up to the users who have already visited your website earlier. It acts as a reminder for those users, who gets encouraged to return to the website.

It is a smart move to reach up to the users who have already visited your website earlier. It acts as a reminder for those users, who gets encouraged to return to the website. Mobile Advertising: This type of advertising has the maximum reach, but the Cost Per Click is lower than any other forms of ads. So, it can be a great option for your website.

There are various types of PPC ads, but one of the most popular is a paid search ad. These ads appear when people search for things online using a search engine like Google — particularly when they do commercial searches, which means they’re searching for something to purchase.

Major PPC Platforms :

Google Ads — Google Ads formerly known as AdWords is one of the most popular advertising platform that provides pay-per-click ads on its Search Network and search partner sites along with image and video advertising on its Display Network. Advertising on YouTube is available on the Google Ads platform.

Microsoft Ads — Microsoft Advertising formally known as Bing Ads is a PPC advertising platform for Microsoft. The platform allows pay-per-click ads on its Search Network that is Bing and search partner sites including Yahoo along with native advertising on Microsoft-owned web assets such as MSN.

Amazon Ads — Amazon Advertising or Amazon Ads PPC is the fastest-growing PPC network for e-commerce retailers. Amazon empowers marketers to build display-and shopping-focused strategies to market their goods on Amazon’s shopping network.

WHY PPC ADVERTISING?

As I have mentioned earlier, PPC is one of the best online advertising technique to bring traffic through paid results and more it is very much useful to online small sized businesses.

I would also like to mention some of the Benefits of Pay per Click Advertising:

1. Increases Traffic Of Your Website:

If you are having a paid as services then your website might appear on the first page of search engine results which results in increasing your chances of being seen.

2. Increases Sales :

Online shoppers always searches for product firstly. If a person searches for a particular product which means he/ she is likely to purchase that particular product.

If you are doing Online Businesses and availing those product along with holding the PPC AD focusing on particular targeted audience which helps you increasing the sales. If the customers are satisfied with your service they are more likely to be repeat customers.

Additionally, with PPC Ad you can also reach new customer with high reaching potential.

3. Controls Ad cost:

In PPC Advertising you can pay only for the Ads that are performing well and you can even tweak or stop the stop that are underperforming.

4. Pay per click as per name itself:

Another major perk is that you can pay only of the Ad that has been clicked. It acts as a great bargain for small sized businesses.

Payments are done in different ways:

Bidding costs

CTR( Click Through Ratio)

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