Will Momentum Token revolutionize Customer Loyalty ?
By: René Füchtenkordt
Tags: Investing, ICO, Blockchain, Review, Ethereum

There isn’t really an easy way to say this, so I will come straight to the point:

I’m German, very very German.

Even though everyone around me is talking about the blockchain revolution, i still hoard half a pound of cash in my giant purse.

It’s not only me, though! The whole of Germany is occupied by cash. The whole of Germany ? …no! There is one exception:

The Payback Card.

“Sammeln Sie Payback Punkte?” Do you collect PayBack points?

A phrase you will often hear when shopping in Germany. Payback is a customer loyalty system where you get rewarded with points for every purchase you make within Payback’s partner network. The Payback points serve as token of value that you can exchange for awards or discounts on your purchases in participating stores.

Whether you are at a gas station, supermarket or flying with Lufthansa. Payback is everywhere. Programs like these are called customer loyalty systems and Germans love them. The idea behind those point systems is to increase customer retention and to gain better insights into customer behavior.

As an avid cryptonaut you may ask yourself now whether this field can be disrupted with blockchain & tokenization ?

So today we answer the question: Will Momentum Token be the next big thing in marketing ?

🤼 1. Team

1.1 Track Record

Momentum Token is a project by a dutch company called MobileBridge. The company is located in Amsterdam and was established in 2013. MobileBridge scores with 3.8 on Glassdoor.com, so it seems like a decent place to work.

According to the company, MobileBridge is:

[…] driving the next generation of mobile solutions for organizations worldwide. Our leading mobile engagement platform improves your mobile channels so you know and engage your customers better by bridging their online and offline worlds. With solutions in proximity marketing, customer engagement, mobile commerce, and customer insights, we help businesses increase customer loyalty, retention, and revenue.

Momentum is a sub project from MobileBridge, so the team has already worked together on relevant projects before Momentum. Their senior staff also has relevant experience in the marketing industry.

Kees de Vos — CEO, FORMER SVP PRODUCT HYBRIS

Kees has 15 years’ global leadership experience in digital solutions and products, specialising in retail and digital commerce globally. He has worked with leading retailers and brands like WalMart, Argos and Tesco, to help define and implement their digital commerce strategy.

Eyal Oster — PRESIDENT, FOUNDER

Eyal is one of MobileBridge’s co-founders and as President continues to drive the company’s overall vision and strategy. He has more than 20 years of experience in leadership roles in both software and hardware companies and startups. Expert in mobile, digital marketing automation and loyalty.

Ariel Luedi — CHAIRMAN, FORMER CEO HYBRIS

One of Europe’s most successful technology leaders and investor in around 20 of the world’s most innovative technology start-ups, incl. MobileBridge. Ariel is the former CEO of hybris, the world leader in e-commerce software and previously held senior roles at Salesforce, Oracle and Broadvision.

Jack Sinclair — VP TECHNOLOGY, BLOCKCHAIN EXPERT

Jack brings over 25 years of technology experience to the MobileBridge team. Jack has worked with blockchain for over six years and applies his experience in both centralized and decentralized cloud architectures as a senior consultant with Fortune 50 companies.

Shlomo Cohen — BOARD MEMBER, MD INTEL

Shlomo is a MD and General Manager at the world’s largest chip manufacturer Intel. He is the General Manager of Intel Netherlands, directs all logistics and supply chain activities for Europe, Middle East and Africa and is a Director of Intel International B.V.

Lior Lavon: CTO, CO-FOUNDER

Lior is a highly-skilled and respected technologist and one of MobileBridge’s co-founders. Starting at Palm Inc, he was early to mobile technology and has since held a number of senior roles in different mobile and location based technology companies.

Momentum states their tech team consisting of 18 people, who have a history of working together at Mobile Bridge. We verified these claims by checking the founders LinkedIn profiles, and also looked for mentions from external sources.

1.2 Advisors

Board of Advisors includes:

Multiple advisors are mentioning Momentum on their LinkedIn profile. The lineup is very solid and there is a good mixture of marketing, retail and crypto know-how. There is no reason to doubt the authenticity of the advisors.

1.3 Investors

ICO Partners include:

AmaZix Official: ICO Community Management Company

These are the guys you will encounter in the Telegram group, answering your questions.

Renowned & CO: Blockchain PR Consultancy

Blonde 2.0: Blockchain PR

Agavon: Blockchain Consultancy

“We aim to give our clients an honest answer on whether they should use DLT, and which one or ones should be used, or if other solutions would be more appropriate for their needs.”

This is actually what more projects should do!