The #1 Problem in Digital Marketing is ….
By: Stoyan Vlahovski
Tags: Marketing, Side Hustle, Traffic, Make Money Online, Digital Marketing

Imagine putting all your effort, time and emotions into a project and getting nothing out of it. Not even a penny… How would you feel? Disappointed, devastated, like a complete failure? Well, that’s exactly the feeling when you try to sell a product online and make no money out of it. Unfortunately, I have experienced this more than once (and many marketing people, too). All those failures can be narrowed down to 1 single problem.

My first project ever was a marketing blog. The idea was to give value and sell Snapchat marketing courses through it. I had just finished high school and had all the motivation in the world. The next several months were spent figuring out how to build a website, setting up an email marketing campaign, researching topics, taking courses, etc. Before long I was ready to launch my blog. As soon as it happened, I made a troublesome discovery.

My blog when I launched it

My blog was like an empty stadium, no one was paying attention. At that moment, I felt like a complete failure. The lack of money was not the real problem. I had self-doubt and questioned whether I can become a marketing specialist at all. Maybe I was not good enough. My family and friends knew how committed I was and were wondering what is happening. I was ashamed to share I had not made a single dollar. There were so many expectations but zero results.

Marketing was and has always been my passion. The story couldn’t end like this. I had to continue fighting. I had to experiment. For this reason, I built landing pages for different startup ideas and tried to attract people. Several failed projects later, I noticed a pattern.

Working hard and being enthusiastic had never been an issue but as soon as it came to bringing in traffic…the headaches would start.

In theory, I knew everything necessary to succeed. In reality, I was confused and had information overload. Traffic seemed like the ultimate obstacle, like a mountain I cannot climb. Over the years I have met many marketing people who had the same problem.

The reason most marketers don’t make money… They can’t climb the traffic mountain

Obviously, if you have money, you can hire someone to do it for you or just run paid ads. However, I didn’t have this luxury. Free traffic was the only option.

So if I couldn’t get more TRAFFIC fast, what could I do?

It took some time but I soon realized, I could just “multiply” the traffic. To put it differently, use a tool to make more out of my current traffic. After all, there were a million such tools online.

I started looking for a solution, for a life-changing tool. It soon became evident most of them were just scammy products and offers that sounded too good to be true. Every product promised to make me a millionaire in 1 day. We both know how valid these claims are…

After this disappointment, I decided to go back to the foundations of marketing. Principles that have worked for thousands of years. One such principle was using “word of mouth”. People would share my content for free and I would reach my potential customers in no time. I started wondering whether it’s possible to implement “word of mouth”, online, in a clever way.

Initially, the research was fruitless but then I saw a light in the tunnel. After hours and hours of reading, watching videos, I found proven strategies and a tool to leverage word-of-mouth marketing (making getting referrals and traffic easier than ever).

I was so excited because it’s way cheaper than paid ads and faster than the traditional free methods. I felt as if I found a marketing treasure. If you follow certain principles, your marketing messages will spread like a virus, from person to person. Users will be the ones choosing to share your content.

Unfortunately, I cannot summarize the solution in one paragraph. However, I decided to create a book and give it away for FREE here: https://stoyanv.com

I would be happy to share it with you if you are interested. Finally, I feel like a better marketer, like a person who is worth it and who is on the right path. Thanks for spending the time to read this article!