Planted Zero Tik Tok + Documentation
By: Emerson Young
Tags: Case Study, Tik Tok, Digital Media Uvu, Sustainability

The Project

In my adaptive media class, we are creating a brand with multiple media outlets. For example, we are focusing on a podcast and branding it on another form of social media. The brand I chose to make mine about was zero waste. Zero waste means living a life that’s a lot more sustainable and focuses on waste prevention. Zero waste is not just not using straws to save the turtles (sksksksksk) but to limit our waste that goes into our lands and oceans. A sustainable life also focuses on the carbon footprint we are leaving on the planet. An excellent way to find out your carbon footprint is this questioner that takes an in-depth look into your footprint that you are leaving on the planet.

The Tik Tok

For the final project of the set, I was asked to pick a media of my choosing and create example posts that I would be posting that is similar and resembles the brand. I choose Tik Tok. I am a huge fan of Tik Tok and find myself spending majority of my free time on the app. I don't spend much time creating content but I definitely understand the trends, songs, tags, and the formula of gaining traction and fame to having a viral video.

I started with an overall layout of the eight videos I wanted to create. This helped me with the process of filming and coming up with the ideas of each concept. I kept to idea that I’ve seen as trends on Tik Tok previously with other channels and concepts. Something I did want to focus on is holiday hacks that will help support eco-friendly and sustainable lifestyles. One of the best ways to get into a sustainable lifestyle is having a friend or close relative gift you eco-friendly items that they think you would use. This can set off the person in the right direction to make eco-conscious decisions.

Another thing I wanted to focus on in the videos is sustainable swaps for everyday items, focusing on a different room each video. For example, exchanges for the kitchen and the laundry room. This was a super-easy way to organize my thoughts in one place without feeling like I’m putting too much into one video. I wanted each video to be digestible without being overwhelming.

Filming the videos were useful. Since I was used to the Tik Tok format and how to make videos previously, it was pretty simple gathering the footage, doing a voice-over, and adding sound to the background. Something I took advantage of is using the “Select a Cover” feature. This allows you to add a cover and text overall to see when looking at your account without having it fall over the actual video. When publishing the videos, I made sure to add hashtags that would bring new viewers. I used hashtags #fyp (for your page), #Ecofriendly, and #Sustainable.

Screenshots from Tik Tok

Documentation

Tik Tok is a fantastic channel to integrate into the overall brand strategy of Planted Zero. Tik Tok uses organic reach to pair like-minded individuals with content they would enjoy. This leads to organic views and new followers to the brand in the best way possible. I give my followers a substantial range over multiple forms of media, which gives the overall viewer their choice of how they want to digest the content. Instagram and Tik Tok bring in the visual short form aspect of the brand, while podcasts bring in the long-form media where you can become the most educated to the topic. The app, which is the Human Made store, allows the user to express themselves and gives the user to use what they learned and put it into play. Overall, the entire brand of Planted Zero has come full circle in this multi-media project.