Add Order Total Discounts in WooCommerce Store
By: Varsha Varghese
Tags: WordPress, Sales, Woocommerce Plugins, Discount, Woocommerce

The WooCommerce cart discounts are offered based on the subtotal value in the cart. This marketing strategy would urge your customers to add more to their subtotal in order to take away the discount. In this WooCommerce subtotal discount, a particular threshold is assigned to your order total when your customer reaches the assigned value he/she gets a fixed cart discount — it could be discounted price or percentage as per your store’s requirement.

In the article, we are going to educate on various strategies through which the WooCommerce cart discounts can be offered to your customers. Some of the common variations are, WooCommerce change cart total price based on the subtotal at the product level, WooCommerce cart discounts on specific user-roles, WooCommerce cart quantity discount at the cart level and personalized WooCommerce cart discounts.

Benefits of offering WooCommerce cart discounts

Experience some of the salient benefits by configuring WooCommerce cart discounts at your online store,

It helps to increase customer retention and loyalty as the customers can avail the discount for purchasing from your store.

This discount urges your customers to make larger purchases to gain savings.

It supports in increasing your brand identity and also your revenue.

The best WooCommerce cart discount plugin

There are various discount plugins in the market that guide you to create WooCommerce store-wide discount for your online store. The most flexible and reliable plugin “Discount Rules for WooCommerce” would provide you great support in configuring various strategies for the WooCommerce store.

The WooCommerce cart discount plugin WooCommerce is so reliable that you can create simple and complex discounts for your store and moreover it can run any number of discounts simultaneously. You can create multiple discounts and can prioritize them as per your requirements.

Let’s get started by installing the Discount Rules for WooCommerce Plugin

Step 1: Log into your WordPress Dashboard and go to the Plugins section.

Step 2: Click on “Add New” button as illustrated below,

Step 3: Search for the plugin “Discount Rules for WooCommerce” as shown below,

Step 4: Install and activate the plugin.

The plugin can also be installed manually to your store by downloading Discount Rules for WooCommerce plugin from WordPress repository.

The above process explains the installation of the free version.

You can give it a try and upgrade to the premium version of WooCommerce Discount Rules plugin to get more features like user role based discounts, BOGO deals, category-based discounts and more.

Common variations that can be configured to offer WooCommerce cart total discount

We educate you in detail with the process of configuring WooCommerce subtotal discount both the product and cart level.

Before you start with configuring WooCommerce cart total discounts, follow the below navigations to make a quick set up of the price discount rules.

Go to Your WordPress Dashboard-> WooCommerce-> Woo Discount Rules.

Now, select the “Price Discount Rules” tab and click on the “Add New Rule” button. Let us understand the different variations of order total discounts with the help of a few examples.

1. WooCommerce cart discount on Price discount rule

This variation comes into picture when you want to offer WooCommerce cart discounts at the product level. The discount is offered based on a certain threshold subtotal value.

Example,

Shop for $500 and avail a discount of 15%.

General tab:

The general tab is configured as illustrated below,

Configure the general tab as

Priority — Priority number for the rule

Rule name — Name for your rule

Rule Description — Description for the rule

Method — Make sure that the method selected is as “Quantity/Category/Product/User role based discounts and BOGO deals”

Validity — If required validity for the discount can be mentioned here.

Condition tab:

The condition tab is configured for a storewide discount,

Apply To — All Products

Make sure to enable the checkbox to count the items cumulatively.

Subtotal — set the total order discount condition. Choose “Subtotal at least” in the field dropbox. Set the minimum total order value as 500 for the discount rule.

Discount tab:

Configure the type of discount here,

Min quantity — minimum quantity to be purchased

Max quantity — maximum quantity to be purchased

Adjustment type — the type of discount. In this scenario “percentage discount”.

Value — discount value. In this scenario, it is 20%.

Have a look at the cart page before the discount is applied,

The subtotal is more than $500 which means the cart is applicable for the discount.

Look at the cart page after the discount has been applied,

The WooCommerce show discount in the cart once the subtotal has met the configured condition. A discount of 20% has been applied to all the products in the cart as it’s been configured at the product level.

The difference in the cart page has been explained in order to understand the process flow.