Supercharge your sales growth with high-quality SME-SMB leads
Tags: Gigindia, Small Business, Sales, Lead Generation, Gig Economy

With GigIndia’s on-demand lead generation program, generating quality B2B leads is simpler than ever.

Regardless of an enterprise’s size, increasing the customer base and raising brand awareness is essential to achieve exponential success. One of the most critical elements of ensuring this is to have a steady stream of leads. An interesting study states that around 65% of enterprises view quality lead generation as their biggest internal challenge.

The role of SMEs in business growth

Small and mid-size businesses and enterprises represent a valuable, large and loyal customer base. This channel gives enterprises the chance to connect directly with the broader community of customers. In most cases, the sales cycle is also short considering the key decision-makers are the business owners themselves- they readily accept the value-adding operations such as payment gateways, UPI solutions, insurance coverage, etc.

Here’s what makes them imperative leads for large scale enterprises:

1. Pre-established identity: The SME sector has its own set of resources that are constantly aimed at increasing the reach of its product/service in the market. By acquiring such leads, you can save on infra costs pertaining to faster market penetration. They implicitly increase your reach by bringing their customer base to your platform.

2. Paying capability (SMEs/SMBs): The global pandemic has given a new shape to SMBs and SMEs- when large scale enterprises were struggling to keep up with their operations due to sudden limitations, a lot of people ventured into the SMB sector due to limited scope for customers to reach out to distant sales points.

Because of this, many consumers have shifted their trust towards small-scale stores that offer greater value at an affordable cost with better access. With all these factors into play, demand has surged at SME and SMBs resulting in higher-paying capability and purchase intent from this set of audience.

3. Recurring needs: SMEs have recurring needs because they have their own set of customers. They fulfil their recurring needs and in order to ensure this, they will make a recurring purchase. This means that their sales cycle remains constant once the consumers develop a liking for their product/service. Moreover, brand advocacy, help in increasing your customer base which is of course profitable for your enterprise.

4. Rise in demand: According to Economic Times, around 43% of SMEs in India use various online platforms to sell and promote themselves. With the help of virtual retail stores, SMEs are now operating even in the remotest corners of the country, which have the potential to reach a larger market. This caters to the constant rise in demand for products/services that are an indispensable part of consumer’s needs.

Challenges in targeting SME/SMB leads

SMB/SME are critical leads for any large scale enterprise that wants to accelerate its growth plans. However, without having a smart and efficient set-up for quality lead generation, one cannot expect to achieve exponential success. Furthermore, poor quality leads can hamper your brand’s identity with a negative outcome.

To streamline lead generation with leads that have the potential to convert, your enterprise can outsource the process to companies that are specifically meant to target your desired audience with top-notch and sustainable technology. For large enterprises, it is needless to say that a novel intervention of modern techniques can change the game of their overall sales process.

To reach the bottom line of your sales funnel, sometimes your offerings may not fulfil a particular lead’s needs. These are the requisites if you want to scale faster:

1. Expansion of SME/SMB network in millions across your target market

2. Maintaining a relationship with every prospective SME/SMB lead to keep them informed about your brand and new product launches

3. The more you engage with your leads, the more trust they will show towards you and your brand.

These requisites show that enterprises need to do more than just generating leads for business development. They need to optimize their existing process with novel innovations.

Source quality leads on-demand to scale faster than ever

Once you narrow down your target group of SMEs and SMBs, it is pertinent to onboard them before your competitors. GigIndia plays a pivotal role in finding out the right kind of leads for your business with proven resources-

1. We possess a large directory of publicly available data which helps in the rapid recognition of prospective leads.

2. Our thousands of Giggers located across the country create an informative and insightful database of leads every day. We customise the channel of lead sourcing that is specifically tailored to suit your requirements.

3. With smart telemarketing, we identify and filter out the most specific leads for your enterprise.

Tech-based value proposition:

Lead scoring based on availability, revenue, paying capability

Analytical modelling

Secured and seamless CRM integration

Real-time progress analysis

Business value proposition:

Scale-up/down your workforce as needed

Pay-per-lead at 100% variable cost

Access to 1 million+ SME/SMBs across 15,000+ pin codes

How are we doing it for you?

Narrowing down the best quality leads based on buyer’s intent

Providing in-depth knowledge about the leads in the funnel

Identifying the key aspects to forecast the deal’s potential to close

Prioritizing your resource allocation on right areas to help leads flow to the bottom of the funnel

Achieving sales targets at a rapid pace becomes easier with GigIndia.

Check out our website: www.gigindia.in

Write to us at sales@gigindia.in