Finance masterclass app for user retention & convince: UI/UX Case Study
By: Vaibhav Pant
Tags: Ui Ux Design, Finance, Creator Economy, Case Study, Masterclass

🤕 Pain Points

After going through a lot of apps in the specific niche of financial education. There was a lot of static long-form text-based content, also there was no particular app to educate users about crypto, De-fi, NFTs, etc. (In my scope of view)

Low empathy especially for new users who are making effort to learn something new.

Example - 1200+ words reading material with just some static illustrations. 4–5 lessons like this just at the starting.

especially for new users who are making effort to learn something new. Example - 1200+ words reading material with just some static illustrations. 4–5 lessons like this just at the starting. Alone learning experience - People mostly don’t make an effort to talk about money to each other or in a new community. People only talk about these topics when they get into a community with the commitment/goal to learn it. (Example - Colleges, institutions, etc. in the real world)

- People mostly don’t make an effort to talk about money to each other or in a new community. People only talk about these topics when they get into a community with the commitment/goal to learn it. (Example - Colleges, institutions, etc. in the real world) No one asking questions throughout the learning process. No options for users to even ask that. (no comment, discussion section to be particular)

No options for users to even ask that. (no comment, discussion section to be particular) No incentives for creators for creating educational content on these platforms. (like Youtube, Instagram, Twitter, etc)

on these platforms. (like Youtube, Instagram, Twitter, etc) Respecting users time - Time is the most scarce resource a human have respecting it can create a lot of difference.

For example - while reviewing any piece of content users had to skim through most of the content again to find what they are searching for.

it’s like finding something in a book again which you have read already without any bookmark or highlights.

After going through these apps reading reviews I came up with a solution -

Designing an app using sensory appeal . (basically, an experience that uses multiple senses for users helping users engage, remember content better)

(basically, an experience that uses multiple senses for users helping users engage, remember content better) Providing mentees with a private community with like mind people and mentors. (just like a college or school but virtual)

with like mind people and mentors. (just like a college or school but virtual) Monetization for mentors/creators to create content in their community.

to create content in their community. Respecting users, providing them with resources in a categorized way. (creating an endorsement effect to keep high retention rates just like - Instagram, Spotify, Twitter, Youtube, etc)

Concept

Creating an app with nit picked/verified creators/influencers creating educational content for its users helping discussion/comment section to help keep engagement high.

Adding a premium subscription-based community feature for users to have a small group of mentees with mentors and his team, ready to answers their questions throughout the journey.

Helping mentors monetize their content better & without worrying about a big audience.

🎯Main Goal

The main goal for this app is to increase the retention for the users first by creating engagement, looking for revenue or other kinds of goals is not a good idea for any new business before providing a lot of value for its users.

We see content creators follow the same path creating value for free for a long time (at the starting of the career then getting monetary benefits out of its audience.

📝Research

I started with competitive analysis, to first understand the finance and ed-tech niche. Always a great way to understand what’s important what’s not in these apps. Observing through written copy, colours, visuals, and content.

While there was only 1 particular app in the particular niche I was building for. But, taking experience from both finance and ed-tech is always a good idea to understand the niche more broadly and combining different experiences.