Cycle Robotization Makes Customized Content-Content Automation
By: Ruwan Perera
Tags: Content Writing, Content Creation, Content Marketing, Content, Content Strategy

The cycle of computerization offers various focal points in making techniques intended to improve and redo the perusing experience of the client. As the organization turns out to be more important on the Internet, our customer portfolio builds, we utilize more media, and so forth, which incredibly convolutes the administration of data, because of the expansion in its volume. Cycle robotization encourages various assignments, including the formation of customized substance to fulfill an ever-developing crowd with assorted requirements.

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Points of interest of cycle mechanization

On account of the robotization of cycles, we can deal with any zone identified with the advanced advertising of the organization. It tends to be utilized for the production of mass messages, distribution on informal organizations, website streamlining, web investigation, making of greeting pages, remarketing, and, as we have just referenced, for the formation of customized content as indicated by the propensities and inclinations of the crowd, among numerous different activities. The usage of innovations that permit you to robotize these cycles spares expenses and time in completing manual activities. This thus converts into more prominent effectiveness and enhancement of assets that can be utilized in different territories to expand efficiency.

Content automation

Content robotization permits the sending of customized data at various snapshots of the transformation cycle in which the client is. They can be utilized for the distribution and dispersal of site content, websites, informal organizations, email promoting, and so forth As to content identified with items or administrations on the site, we can computerize their scattering to offer the client the suitable data consistently, in this manner expanding the transformation alternatives. Similarly, we have the alternative of arranging, advancing, and spreading the posts of our corporate blog in a computerized manner, utilizing means, for example, informal organizations for their ordering on a booked premise. It ought to be noticed that the organization’s blog takes into account a more extensive territory regarding the requirements of the crowd. Past the limited-time content, the ageless substance distributed on the blog is instructive and its introduction can be truly important, on the off chance that it is routed to the perfect crowd at the perfect time. The instruments accessible for computerizing content are different. Among them are some famous for computerizing distributions in media, for example, Hootsuite and other more expert ones, for example, Infusionsoft or Hubspot, which notwithstanding robotizing content, encourage numerous different errands identified with the promoting of your online business.

How and why automate your content marketing?

In this post, I come to speak about the importance of Content Marketing and its role within the first phase of Inbound Marketing. On the opposite hand, marketing automation seems unstoppable and here I will be able to attempt to explain what quite an automation is desirable, what are its advantages, and the way Content Marketing is often automated.

What is content marketing?

Content Marketing may be a digital marketing technique that seeks the creation and distribution of content relevant to a specific buyer orienting person so as to draw in users qualified to be promoted by a conversion funnel that transforms them into loyal customers. The concept of Content Marketing is closely linked to Inbound Marketing, a strategy that mixes a series of techniques and Digital Marketing channels (Content Marketing, Email Marketing, Social Media, etc.) so as to draw in and guide during a non-transparent way. intrusive and automatic to potential customers through a conversion funnel. For this, it’s essential to supply them with useful and valuable content, adapted to every one of the phases of the funnel.

Although altogether phases of Inbound Marketing the user is given the acceptable content to realize specific objectives that drive him towards the top of the funnel, we are getting to specialize in the primary phase of Inbound Marketing, that of attracting qualified traffic to the web site, where the blog and social networks play an important role.

Content Marketing within the first phase of Inbound Marketing

The objective of content marketing during this first phase is to draw in and retain qualified traffic. this idea of “attracting traffic” is inextricably linked to the own content generated by the brand. In this sense, the perfect place for the publication of this own content is that the blog integrated with the company website, and therefore the ideal channel for its promotion and dissemination are the brand’s social networks. In this way, it seeks to get traffic from social networks to the blog, where the user is going to be exposed to the brand. for instance, while reading the post we will strategically place non-intrusive banners or CTAs that arouse interest within the company. Sometimes something as simple because the main menu allows the user to “get lost” through the services page or the web store. Therefore, it’s important that the blog is integrated with the web site. To build a solid content strategy it’s not enough to assume what interests our potential customers and begin writing like hell. For this, it’s important to follow a strategy that permits us to spot which topics our buyer persona demands and which of them will help us to raised position ourselves in Google. These are the stages we must go through:

Analysis of the customer person, the competition, and therefore the keywords

Establish an inventory of topics to write down about supported the previous analysis

Distribute posts on an article calendar

On-page SEO writing and layout

Publication of the blog post

Promotion of the post on social networks

The implementation of this Content Marketing strategy generates notable benefits for companies. just in case you retain wondering what all this is often for, here are some compelling reasons before continuing

Improves the reputation and awareness of the brand

Increase brand visibility

Increase natural interaction with followers on social media and blog

Contributes to improving SEO positioning

Increase the lead conversion rate

It positions us as experts within our sector

It allows us to get on the radar of our potential clients

The blog and Social Networks in Content Marketing

Solve an issue. Example: Ecological eCommerce — How vegetable oil affects health

Teach to try to do something. Example: Garden Services Company — the way to make vertical gardens in 4 steps

Facilitate an inquiry. Example: Digital Marketing Consultant — 25 Best Free High-Resolution Image Banks

In addition to adding value to their potential customers, these three posts have in common that they’re evergreen content, that is, they are doing not expire or are subject to a temporality (example: Know the newest version of the iPhone 7 ) or seasonality

(example: Recipes for making Christmas cookies ).

The importance of the content generated being evergreen as far as possible, not expiring, is that it can generate interest at any time of the year and may attract traffic continuously over time. it’s important to avoid that this content is forgotten on the blog. to try to do this, we must recycle these old posts on social networks with frequency and adequate planning so as to not spam our audience with an equivalent article all the time. Another issue to think about is headline editing. The titles of the posts published on the blog must be optimized for SEO, which makes these titles not always attractive for social networks. For this reason, copywriting techniques must be applied to adapt the headlines of the posts to the various sorts of expression of every social network, which sometimes must include hashtags or mentions. additionally, the utilization of several different headlines to market an equivalent post allows us to extract data on which of them have more engagement than others. during this way, A / B tests are often done to ascertain which headline generates the foremost visits to the blog and to guide the copywriting style supported these results.

To perform these A / B tests, and generally to trace the profitability of our content marketing, it’s essential to possess access to statistics that allow us to live the interaction generated by our blog content on social networks. an important metric is that the number of visits generated since the last word goal of those posts is to bring qualified traffic to the blog. In addition, the presence of the content generated by our blog must be balanced with the presence of third-party content that’s highly relevant and of quality in order that our profiles aren’t mere self-hype and that we can provide extra value to our audience, while We forge cooperative relationships with other leading figures in our industry. Therefore, it’s also important to curate external content.

Marketing automation: a rising trend

Currently, the automation of processes supported by increasingly intelligent algorithms is an irrefutable reality and tiny by little it’s being installed in companies and agencies as a necessity that allows:

Scale the business and therefore the possibility of expanding the capacity to soak up customers

Reduce costs

Increase productivity

Put the main target on analytical and artistic tasks

Save time within the execution of mechanical processes

Optimize processes

Reduce the margin of error

24-hour activity, beyond the working hours of human resources

Obviously, automation has long ago reached marketing. However, automation itself isn’t effective if the automated task lacks intelligence, strategy, and customization. Marketing works with people, so it’s essential that automated communication is usually perceived as human.

How to automate the distribution of blog content on social networks?

Of the tasks that shape Content Marketing within the first phase of Inbound Marketing, actions associated with the distribution and promotion of blog content on social media are the foremost likely to be automated. In this sense, there are currently two sorts of tools. Manual content scheduling platforms, like Buffer or Hoot Suite, and automatic scheduling and broadcast engines, like Blogster App.

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So that we understand one another, manually scheduling posts to social networks is like hand washing, and automating planning and dissemination is like using the washer. there’s an evolutionary leap when it involves the distribution of blog content on social networks. Tools like Buffer and Hoot suite force you to develop manual scheduling that consumes time and energy. They force you to chop and paste the URL, upload the image, edit the headline, and schedule it to be broadcast whenever you would like to share your post. And again! So how does Blogster App work?

Automate your Content Marketing with Blogster App

BlogsterApp may be a Content Marketing Automation tool that automates the design and dissemination of all relevant blog content (old and new posts ) to social networks, sites (landing pages, product sheets, etc.), and external links, capable to launch you a daily message proposal supported a previous and customizable configuration of every social profile supported the specificities of every community.

Blogster App allows you to automate this process with the required intelligence in order that the result’s like act. These are a number of the features of Blogster App: Automate the dissemination of all relevant posts already published on your blog. Effortlessly decide to promote your new blog posts with different headlines. Manage multiple blog accounts from an equivalent interface. If you’re a workplace, each blog can represent a client.

Automatic indexing of latest posts to the Blogster App account Dissemination on Twitter, Facebook, LinkedIn, LinkedIn Company, and Pinterest.

Automate the dissemination of strategic sites to bring the user to the recent spot of conversion. Add up to five headlines to an equivalent post and measure which one has the very best engagement. Easily schedule third-party news and articles that you simply want to share with the Google Chrome extension. Measure the traffic generated by the social network, by post, and by the owner, and adjust the dissemination of content. Outbox, to view, edit, share and delete the proposed messages. Facilitate large companies the implementation of employee branding strategies through a network of brand name ambassadors because of the Enterprise version. My Community social network permits you to extend the reach of the blog and automate content curation. How to automate content curation intelligently with ‘My Community’?

My Community by Blogster App allows its users to follow those blogs they concede to be reliable sources in their sector and automate the design of that content on social networks. in order that we understand one another, it’s as if we had Feedly and Buffer merged into one application, with the difference compared to Buffer that you simply don’t need to manually schedule the URL, image, title, etc. Blogster App already gives it to you in order that you merely limit yourself to approving or rejecting that content.

However, if you are doing not find a copy of the suggested content attractive, you’ll always edit it manually. which suggests that you simply even have the advantage of a manual scheduler. In addition, it allows you to realize followers and for your community on Blogster App to cure your content and spread it through their social networks. Imagine how you’ll increase the reach of your posts! Every time you publish a replacement post and share it together with your Blogster App followers, they’re going to be notified via email and can be ready to automatically curate your new content like news, to then be disseminated through their social networks. In this way, your posts won’t only be disseminated through your Twitter or Facebook profiles, but also through the profiles of your followers. this may allow you to cross the borders of your community and reach new communities to seduce. Soon you’ll see how your fans on Facebook or your followers on Twitter also increase, additionally to increasing visits to the blog.

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