Tips for designing an effective logo
By: Khushbu Tulsian
Tags: Design, Strategy, India, Marketing, Logo Design

Are you planning to design a logo? If yes, then it’s great.

Do you think designing a logo is an easy task? If yes, then may be you are wrong.

The businesses aim to reach a large number of audience. The marketers are the ones who help these businesses in reaching out to the customers and engaging with them in the most effective ways.

You must be thinking what role does a logo play in this?

The role plays a very important role as it portrays the very first impression of your brand or business and reflects the identity of your brand or business.

First let’s look at,

What is a logo?

A logo does not just act as a business symbol but it is more than that. A logo is a business symbol which helps in identifying a company and its products or services. It also helps in building a strong brand identity. It serves many other purposes like portraying the right message to the target audience and converting them into customers. Thus, it acts as a tool for making an effective communication with the potential customers.

These purposes of a logo can only be satisfied when it is designed in such a way which proves to be effective for the brand or the business. Here are some tips for designing an effective logo:

Be aware about the brand: Before you start designing the logo for a brand, it is important that you are well-versed with the details and insights of the brand. This is necessary so that the logo that you design is able to reach the target audience. Get an understanding about the personality of the brand and also the ideology of the brand. This information will give you an idea about the logo design. Nature of the business: The purpose of the logo is to represent the specific business. The design and the appearance of the logo should be in a proper alignment with the business. The reflection of the values and attributes of the business through the logo will help in targeting the right set of audience. Be conscious about the colors: Colors play an important role in a logo as they talk about the business which helps in determining the message of the business. Different colors have different meanings and they reflect different attributes of the business. The choice of colors that are to be used in the logo is a very crucial task as they tend to garb the attention of the people and also reflect the brand identity. Fonts matter: Along with the colors, the font style and size also play a vital role in a logo. The font style is closely dependent on the type of audience that is to be targeted. Choosing the right type of fonts help in reflecting the identity of the brand as well as the personality of the brand. Keep it simple: A simple logo is one which has one or two types of fonts, colors and elements. Keeping the logo simple makes it easy for the viewers to get the message at a single glance. A complex logo will just send a mix of signals to its viewers. The simplicity of the logo will help in delivery the correct message to the audience in a short span.

These are some of the tips that one can consider while designing a logo. If you are not sure about it and want to seek help from a professional designer then you can check out the logo designing services offered by Swio Corporate & ITES Private Limited, a one-stop-solution. Before you start your business, make sure to get your logo designed while keeping in mind all the tips so as to have an effective logo.