Using Targeted Facebook Ads To Turbocharge A Successful Crowdfunding Campaign “ Thrive Kings
By: Craig A. Fountain
Tags: Facebook Marketing, Digital Marketing, Facebook Ads, Social Media Marketing, Crowdfunding

Facebook can be an invaluable tool to promote a successful crowdfunding campaign. All it takes is a bit of preliminary work setting up an official Facebook Page and some clever use of the Facebook Ads program.

1. Build a Page and a Following

You don’t need to have millions of followers to launch a successful crowdfunding campaign. However, you should have a Facebook Page set up for your cause with a multitude of posts before you dive into promoting links to your crowdfunding page. Otherwise you may find yourself scrambling to maintain traction and reach your goal.

Build a Facebook Page with a professional logo and cover image. Use the “About” section to write a detailed description or mission statement. Populate your page with relevant posts of varied media: Facebook photos with catchy descriptions, text posts with information and updates about your cause, as well as external links to your professional website and other relevant publications.

Share your page with all of your friends and encourage them to do the same. Engage with your audience in the comment sections to keep them interested and boost your page’s visibility across Facebook. All of that will give you a solid foundation on which to build your crowdfunding campaign when the time comes.

2. Launch and Promote

When your Facebook Page is populated with some content and at least a small audience, you’re ready to launch your crowdfunding cause. Post a link to your external crowdfunding URL and pin it to the top of your Facebook Page. Include a relevant text description rather than simply asking for contributions. Continue to post other relevant content to your page rather than simply spamming numerous links to your crowdfunding site. Those posts will keep your audience engaged and give you some advertising ammo in the future.

Promote the original post containing the link to your crowdfunding page with numerous paid Facebook Ads instead of promoting multiple posts containing the link. You want to give the original link as much juice as possible to maximize its engagement and visibility.

However, you should also set up Facebook Ads for some of your other relevant posts and media. Doing so will reach different subsets of users and bring them to your page. For example, some users will be much more likely to click on a promoted photo for a closer look, while others will be more inclined to click text updates to post their own comments.

Regardless, the first thing all of these users will see when they land on your main page is the pinned link to your crowdfunding page with all of its comments and other engagements.

3. Maximizing Engagement Through Targeting

Once you have your main crowdfunding post and multiple supporting posts circulating around Facebook, it’s time to grab up specific demographics who are most likely to give money to your campaign. Facebook Ads give you numerous ways to do so through filtered targeting.

Do you have any additional tips on how to have a successful crowdfunding campaign?

Let us know in the comments below what tips you have for executing a successful crowdfunding campaign.