How to Rank High on iTunes: Top Tips to Keep in Mind
By: Gustaf Lindberg
Tags: Podcasting Tips, Podcasting, Podcasting Strategies, Podcasting 101, Podcast

Podcast consumption and subscription in the US has been enjoying a meteoric rise. In fact, statistics show that one out of five Americans listen to podcasts. Undoubtedly, the podcasting space is growing at a really rapid pace.

Of course, with numerous people jumping in on the podcasting bandwagon, standing out has become quite challenging both for podcasters old and new. That means making it to the iTunes’ new and noteworthy section has also become a challenge in itself.

The iTunes Secret

Majority of podcasts who have made it to iTunes’ distinguished new and noteworthy list are hosted by popular people and celebrities. Others who made it to the top also already have a significant following on other mediums like blogs.

For those who are just starting their podcasting journey, things can be pretty intimidating. It is reassuring to remember though that no one really knows for sure iTunes’ algorithm.

That being said, there really is no foolproof formula that can help guarantee you’ll snag the number one spot on the new and noteworthy list. There are however a few things you can do to have a better chance of ranking high on the list. For starters:

Exceptional audio quality

This one is a given. After all, it won’t matter how amazing your content is. You can’t expect people to listen, much more subscribe if your audio quality leaves much to be desired.

In line with this, make sure you invest in decent equipment that can help improve the quality of your audio. In addition, there is one thing you should never forego — editing.

If editing is something you are not good at or something you don’t have time to do, invest in the expertise of a competent podcast engineer. A seasoned podcast engineer can help warrant you are able to present a podcast that’s polished and professional sounding.

Reviews

Many people believe getting good reviews can also help improve the iTunes ranking dramatically. Fortunately, you don’t have to get a lot of reviews right away. The idea is to have a decent number especially when you are still starting out.

Start by asking your social media followers (as well as friends and family) to listen to your show and leave a review. Sending friends, family, and other people you know to leave a review as well as rate your show would also be a good idea.

Great copy

Not everyone may be aware of it but a great copy can definitely make a difference in your effort to land a spot in the new and noteworthy list. In line with this, put more effort when it comes to naming your podcast. Moreover, don’t shy away from being creative when it comes to your episode titles.

Keep in mind that a creative and interesting title can definitely entice more listeners to tune in and maybe even subscribe to your show.

Multiple episodes

If you just launched your podcast, make sure you have multiple episodes already recorded. Publishing a single episode won’t often do if you want to get some sort of traction. Having several episodes ready will give your podcast some activity and it will also give listeners more opportunity to get hooked.

Getting that much-coveted spot on the iTunes new and noteworthy list is no walk in the park. However, it is something worth pursuing especially if you want to do podcasting for good.

What other techniques do you swear by? I’d love to hear about it!