The DriveSales™ | Most in-demand sales strategy for petrol pumps to attract more customers and…
By: The Drivesales, Making Sales Stories Promising
Tags: Petroleum, Marketing, Energy, Business Strategy, Sales

India is the world’s third-largest energy consumer globally. While demands in the oil and gas industry are increasing continuously, enabling people to undertake investments fulfill the increasing demand. And with so many schemes and facilities offered by the government, investing in the energy oil and gas industry turns out to be a profit motive.

Here are the proven and highly recommended sales practices for petrol pumps to make more sales:

1) Choose the location wisely — For establishing a petrol pump and running services wisely, it is necessary to keep a note of the place as a factor in determining the number of inputs. As higher investments can often drive good traffics and help more and more people to come around. Hence, you must always set up pumps in crowded places or places with regular traffic, when can, in turn, help people be convenient with their roads and not go too far to approach.

2) Have food courts or franchise outlets nearby — Setting up petrol pumps near residences or lonely places might not help much compared to when kept around other shops. You can set up food courts and franchise outlets that are properly maintained and well-functioning. So, people can spend hours around the place and still not feel discomfort. As they can easily shop and travel around, while their petrol needs are being catered, in turn gifting you more profits and regular visits.

3) Loyalty programs — Loyalty programs can play a role in driving regular customers to your pumps. As when people avail your community card and visit you regularly and get good discounts every time. They might never choose someone else, which can establish your brand loyalty and show more trust in your brand. You can make different kinds of packages and recommend people to try them, which can profit both you and the customers and make a lasting bond.

4) Engage with local communities — Participating in local events and sponsoring them can often get you in the limelight. You can offer discounts for people on certain days or a lucky customer offer and resonate with people to keep the conversation going. As random customers could be every day, but it is the ones that regularly come that need to be catered to in the same manner everyone else would be. As the services provided to the customer, way your employees behaved, the garbage outside in the surroundings that weren’t dumb, or extra prices charged can often be a key determiner in thoughts, if a particular customer would visit again.

5) Keep the pumps maintained — Keeping a close eye on available resources and noting the data in the best way can help your employees maintain records neatly. Hence why petrol pumps often prefer storing data wisely and using technology to have their best. As with updated software and the latest versions, you could keep up with your competitors and be on the same level as the market.

6) Advertise — Advertising your services and presenting the petrol pumps as a brand can help you aim higher for the long run. Putting your ads regularly through newspapers, magazines, and various other mediums can help your brand reach different segments of people by familiarising your localities through people’s frames. As more you would invest, the higher returns would you possibly get.