Huawei Part 2: The Interviews
By: Maria- Eleni Kapota
Tags: Startup, Betty Tsakarestou, Huawei

( Huawei P Smart 2019 “More games” #whatsyourstory. Image found on Huawei’s official greek website)

Huawei Part 2: The Interviews

In one of our weekly presentations in the “Introduction to Advertising and Public Relations” class, as brand ambassadors for Huawei, we had, on one hand, to interview an employee that worked for the company and on the other hand, to interview people who knew or used Huawei products. The purpose behind it was to learn more about people’s general opinion about the company.

Finding a Huawei employee was, fortunately, an easy task, since one of our members, knows a friend who works for the company as a network technical engineer, in charge of wireless base station technology. She eventually exchanged texts with him and, as a result, we gained crucial information for our assignment. More specifically, we found out that from the employee’s perspective, Huawei can be considered a user-centric company. He also informed us that the company has a strict system regarding those who work on projects that have to do directly with customers. That’s why in his position within the company, he feels that he “can really be a protector of the users and also achieve his professional value by promising the quality of the product”. Finishing the interview, he also informed us that while he can’t say too much about the company’s new projects, he most definitely believes that innovation is the main goal of Huawei. That information was of course very crucial for us, but we also wanted to hear the customer’s side of the story.

First and foremost, for this part of our assignment, we were aware that one of our classmates, named Daphne, possesses a Huawei smartphone. That’s why, we decided to ask her a few questions about her opinion regarding the product and the company itself. Daphne answered that from her perspective, the company is very reliable and that it “keeps getting better year by year” and that even though she has an older smartphone, she thinks that the model “ P9 lite” is easy to use and it comes with a great camera. She concluded by saying that in general, she believes that the company is synonymous to good value and that, in the future, it might also change the rules of photography.

( Huawei Huawei P9 Lite (3GB/16GB). Image found on: https://www.skroutz.gr/s/9306016/Huawei-P9-Lite-3GB-16GB.html)

Consequently, we can’t deny that we found common ground between our two interviewees. After thorough studying from both sides, we presented in our PowerPoints, our own conclusion. It is obvious that the employee and Daphne, both agree that Huawei is an innovative company with remarkable progress and lastly, that the company’s user-focused tactics, make its products ideal for amateur users of smartphones and more.

But our interviews didn’t stop there as after Easter Holidays, we had to do more. After some discussion, we thought it would be really interesting to interview people of our age ( or close to our age) and maybe their family members. As a result, we interviewed 10 people who have either used or still use products from the company, would like to use or have an opinion about Huawei as an enterprise. More specifically, we found out, that the majority of our interviewees strongly believe that the company is gradually becoming more popular among consumers due to its use of advanced technology. We also found that the majority of those who haven’t used any of the products, are intrigued by Huawei’s advertisements and price deals. That means, that the company creates an emotional bond with its potential customers; in other words, connection! Another one of our findings, was that our interviewees consider themselves “value-chasers” and “socialisers”, consequently, matching the company’s own key audience.

( Image found on https://www.iefimerida.gr/news/487723/huawei-p30-pos-olokainoyrgio-ayto-kinito-katargei-skotadi-kai-tin-apostasi)

I would like to conclude, with stating that in general, we all agreed, that Huawei seems to be synonymous to value and trust ( although not earned immediately, according to many). All in all, this chapter of this class, ends on a positive note and as well as our journey as brand ambassadors for this semester. Hope you enjoy reading this article as much as I did writing it!

Innovation is here !

Betty Tsakarestou Ashley Zhu Μαρία Ρέβη Ioannis Kogias

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