Law Firm Marketing — How Do I Engage My Facebook Audience?
By: Frank Cordeira Jr.
Tags: Lawyers, Outsourcing, Call Center, Marketing, Social Media

For a lawyer to begin online marketing of their law firm, they need to tick three essential elements off their checklist: launch a website, set up a blog, and have a presence on a social media network like Facebook. Often times, they miss the entire point of setting up a page on Facebook, which is to regularly engage with other users and build relationships that later on result in new clients and referrals. Instead, they only check it occasionally, publish a post or two, and then abandon it again for a long time.

Well, don’t be that lawyer. Instead, follow these tips to ensure that you effectively engage with your Facebook audience, increase the number of likes, comments, and shares, and enhance your client base.

Post Interesting Content

One of the most important things to do on Facebook is to post interesting content that compel people to like your page. Create content based on current events and hot-topic issues within your practice area. For example, you can share your professional views on trending issues, like how the victims of exploding Galaxy S7 batteries get compensation for damages. Doing so will attract people who have been the victim or their friends and family to like and share your posts, which will spread awareness of your firm. You can also ask your fans to share their legal experiences so that you can provide your expert advice for their resolving issues.

Use Images to Increase Engagement

Using an eye-catching image to share useful and interesting information is a great way of recalling your fans to your page and comment on it. According to a research, images bring a dramatic improvement in the level of engagement, resulting in the increase of likes and shares by more than 53%. That is why, you should include images with your posts whenever possible to make your firm prominent among the users and encourage them to engage with your content.

Respond Promptly

Whether private messages, comments, or mentions of your law firm on any other Facebook page, people deem quick and positive responses as the reflection of great client service. In order to create a good image of your firm, you shouldn’t keep your Facebook fans waiting for too long. Moreover, it makes your fans feel valued and acknowledged, and gives you a chance to establish your credibility by professionally answering their questions. It is important that you reply with personalized messages and comments every time to give the impression that you provide individual attention to your every client.

Use Facebook Ads

Facebook ads are great for expanding reach and for your posts to be viewed by people who are not already fans of your page. Facebook offers many targeting options, allowing you to direct posts to your target audience. Moreover, Facebook enables you to create ads for a wide range of purposes such as driving more traffic to your website, getting more likes on your Facebook page, and spreading awareness of your firm.

Happy Hunting!

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Nick Werker

Nick is the Head Content Strategist, Social Media Manager, PPC Campaign Manager, and the Executive Head Writer at Ring Savvy/Answering Legal, Inc. Nick’s talent for story-telling enables him to write and recognize the type of content users want to read.