The Science of Marketing
By: Subrat Behera
Tags: Digital Marketing, Business, Personal Branding, How To Get Clients, How To Make Money

This is a google trend graph from 2004 to the present year 2020 with the location set as INDIA. See the rise in Digital Marketing. But why do we still see a lot of ads on TV?

You have always thought that Digital Marketing is your only way to market your product then why does Google, Facebook and now Instagram is showing ads on TV?

Digital Marketing works on analytics and statistics and this is the most knowledgeable way to market but if you know that your product or service can be used by anyone then why not Traditional Marketing. In fact, traditional marketing would be a lot cheaper if you compare it with Google and Facebook Ads.

But do you think your ads will be successful? What makes you think that?

It’s all based on customer’s needs. If your product or service is needed by customers then marketing is worth it. The product or service is the main deal. Marketing is just a way to build trust so that people can buy from you. If your product is really that helpful and people trust you they will buy from you.

For example, if you refer to an amazon linked product that you recently bought, let’s say a trimmer and you really liked it and its price is also good then if you share that link to your friend and if he needs it now or in the future then he will first ask you or go through your link and probably buy it, right?

That’s because he/she trusts you. If you can build that trust with 1000s of customers then?

Your product should be of high quality otherwise you won’t create return customers that would shut down your business soon. If you create good trust with your customers but your product/ service is not that expected then they won’t come back to you for new products or services and you won’t be able to sell anything in the future.

But keep this in mind, that unlike other jobs or services that can be automated in the future, SALES & MARKETING can’t be automated and hence no one can take away this job.

How will you stand out in this huge Market?

In today’s market where almost everyone is at the top in every huge niche the chances of you getting alongside them are tough until you are able to provide that same information and people trust you that much as compared to those big bulls.

So, if I was in your place I would see 2 options,

(a) Try being the first one in a very micro-niche like go deeply specific in the main niche and become the first one as the competition drastically reduces.

(b) Go with the huge niche option but provide something so unique that people will think of giving a try to your product/service.

These 2 options might be yours too and you can choose from these 2 and go with it. But for these options to execute you need research so that you shouldn’t get stuck in the future. And also keep in mind sometimes the way you think wouldn’t work might be the one that works.

For example, when Digital Deepak started the internship course, he had a unique way of attracting visitors. He said that he would take Rs 12000 but would return small amounts of money when we finish each assignment. Well, this sounds crazy, right? Would you do it? Probably not. But see some of you got into it. I got into it. It worked.

So, be thorough in your research and include every point, every way that comes to your mind, and test it.

The Importance of n^CATT

n^CATT = Niche, Content, Attention, Trust & Transaction

You have to keep this cycle in mind. That’s it.

Niche: This is the part where you select the niche you are passionate about. Might be bikes, information related to certain topics, making money online, etc. But keep in mind, if your niche you want to go with doesn’t have a market then, you are just moving on a dead road.

If you have that immense passion, the talent and also has a huge market then the potential is there for you to succeed. That should be your niche. Your niche should meet all 3 conditions for you to make money.

2. Content: When it comes to content, people start thinking about copywriting, content writing, and have this in mind that we are not made for this. We can’t write high converting sales copies and blogs that can attract visitors to try our service/ product. Let me tell you a secret, this is the 2nd blog that I have written and if you have read this blog till here that meant that I have potential. You have potential too. You have to understand that

GOOD MARKETING MEANS GOOD COMMUNICATION.

That’s it.

You have to write as you talk. Let’s assume, you are explaining your service to your friend in front of you. How would you go for it? Just think that you are writing to your friend and explaining to him how your product/service works and see results. I am not saying that you will get your dream results, but you sure will get some customers.

3. Attention: Now, writing a copy is ok but how will you attract your visitor's attention? The best way to go with grabbing attention is to write what your customers are thinking. For example, if you are selling an ebook explaining how to earn through Instagram so you can write like “How to earn through Instagram with 0 Followers” This will attract customers. This is called Joining the Conversation.

People are using Instagram and they do think how can people earn through Instagram and there you can grab some attention. In this way, you can gain some visitors and after reading your content, they might opt-in and try your product/service.

4. Trust: People trust other people easily than a brand. If you are doing personal branding then, you can easily earn trust by providing content that actually helps people. If they get results, they start believing in your service or product and would be happy if you put something new on the table to try. This is the Power of Personal Branding (I will talk about this later in this blog).

5. Transaction: To convert your visitors to leads and paid customers is the ultimate goal of your business. After people trust your free content and their problems get solved they can purchase your course/product and this way you can earn the dream money you thought of. The power of trust can create good and loyal customers for life.

Now after you start getting money from your visitors you might want to scale it up, but how?

The Fundamentals of Integrated Digital Marketing