How Well Does Your LMS PPC Campaign Pay Off? Check Our PPC Statistics And Design Your Strategy
By: Christopher Pappas
Tags: Digital Marketing, PPC Marketing, Lms, Elearning

How Well Does Your LMS PPC Campaign Pay Off? Check Our PPC Statistics And Design Your Strategy

With much said about how eLearning Industry’s PPC network may be your best bet for marketing your LMS software, it’s important to talk about how it operates.

So, here’s how to start a niche-specific PPC campaign with eLearning Industry’s PPC platform.

Top Benefits Of Advertising Using A Niche-Specific PPC Platform Like eLearning Industry

Modern businesses understand the importance of paid advertising all too well. But, have they been using the best resources and platforms for the same?

The far-reaching effect of showcasing your products online cannot be compared to conventional methods that have shown no innovation over the years. However, even while considering PPC for marketing, there’s scope for betterment.

The idea of niche-specific PPC platforms can work better for certain industries when compared to popular PPC networks. Speaking of which, here are some of the primary benefits of using a niche-specific PPC network:

Targeting. Narrowly focused PPC networks are built on the premise of specificity. They are typically online communities or resource hubs/directories targeted at a very unique group of individuals.If you can find a PPC network that has accrued trust with your ideal LMS buyer, you can deliver your value proposition to these buyers without the noise of other offers and search results clouding their judgment.

Conversion rates. Naturally, more focused targeting is going to result in better conversion rates from your paid ad spend. However, there is another element that most niche PPC networks share — consumer intent. It’s common for these networks to be seen on solution comparison directories. These are the places where people come to compare and contrast products and services, like LMS software. They are right at the bottom of the funnel, just ready to buy. This comes as an obvious benefit of advertising on a niche-specific PPC platform.

Timely delivery. A unique characteristic of industry-specific PPC networks is that they deliver ads to prospects when they are most likely to buy. You can pay a little extra for premium placement on these platforms and significantly boost your conversion rates. This will dramatically peak up your LMS’s chances of being noticed and getting the traction it deserves and desires.

Direct comparisons. If you have a great LMS software but are competing against some well-established brands with a much bigger marketing budget, industry-focused PPC networks can help you educate your ideal LMS buyers about your unique selling proposition without leaking unnecessary money. The idea is to present a crystal clear comparison of your LMS software with your competitor’s, enabling the prospects to understand how your product may be their best bet. Along with that, a niche-specific PPC directory campaign will help your LMS get the attention it deserves. Holding a top LMS place on a list of such a competitive market is important to get prospects’ attention.

Market leadership. A focused PPC network or comparison website allows businesses to provide all the need-to-know information for potential LMS buyers. You can also collect customer reviews for your LMS and build a profile of proof that your offer is the best on the market. This consumer-generated proof establishes your business as a leader and breaks down the trust-building barriers of typical advertising platforms.

Effective fraud prevention. Unlike wide-reaching PPC networks, the eLearning Industry platform caters to a select few vendors operating in the LMS niche. For details on fraud prevention, this guide has a whole chapter about fraud prevention.

With the benefit of an industry-specific advertising platform on your side, you can make the most out of your marketing budget and increase your ROI significantly.

A niche-specific LMS directory can surely help your product. However, a targeted LMS pay- per-click campaign can boost your revenue even more. eLearning Industry with its PPC platform offers LMS vendors the advantage of promoting to an audience that understands the industry and is most likely to convert.

What Are Premium Placements? How Are They Different From Free Placements?

As mentioned in a pointer above, you can invest in a premium LMS directory listing in order to significantly boost your conversion rates. But, before you go for it, what exactly does a premium listing mean?

Here’s an example:

Have you ever noticed how most software has a free and a premium version? And how those both are distinguished? This works almost like that.

With a free placement, you get a product profile page, and users can read about your LMS software, read the reviews and compare it with your competitors’ Learning Management Systems. A premium placement will put you at the top.

In simpler words, with premium placement on eLearning Industry’s PPC platform, your listing will be placed toward the top of the list (depending on your budget). However, a free listing will always appear after premium listings.

Still, if you want to be at the top of the free listings’ search results, you can be. Rankings depend on the number of reviews and ratings. This means, the better the ratings, the higher the ranking.

For a clearer understanding of the difference between a free and premium listing, go through the following table.

Success Rate And Performance Statistics That Matter

As you plan on investing in a niche-specific PPC campaign for your LMS, some questions may add to your worries.

Is it the right decision? Does this thing even work? How well does it pay off?

While answers to such questions are always subject to a number of factors, for an overall idea of how well this technique performs, you can have a look at the statistics.

Performance-Based On Number Of Clicks And Conversions

Performance-Based On Conversion Rates

Average Ad Spend

Do you see how eLearning Industry’s PPC platform is helping LMS software vendors gain traction?

eLearning Industry’s niche-specific PPC platform works by significantly lowering the overall CPL (cost per lead) for the LMS software vendors investing in it.

Clearly, there’s a lot to digest, but you just need to start taking steps. One of those steps is leveraging reviews and ratings in eLearning Industry’s LMS directory. Read the next article to learn more about using reviews and ratings.

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