Facebook Canvas Highly-Engaging Ads on Facebook
Tags: Marketing Strategies, Facebook Ads, Facebook Marketing

A Canvas Ad is similar to putting your landing page inside the Facebook app directly. With the Instant Experience, your landing page is in the hands of your visitors. These were once exclusively available as a format for the Facebook ad platform, but due to their rapid popularity, Facebook had to enable pages to develop and show Canvas ads/posts on their own. When a user touches on a Canvas ad, it opens in full-screen mode on mobile devices, giving consumers a more engaging experience. It not only encourages consumers watch, but also to interact with the advertiser. Both end-users and the companies that generate the advertising benefit from it.

Instead of sending visitors to a loading page where videos, photos, and other information may take a long time to load, Canvas advertising allow you to offer lightning-fast, interactive ads from within the Facebook app.

The Facebook ad manager and Facebook power editor make creating these ads simple and uncomplicated.

Why Should You Use Canvas Ads or Instant Experience on Facebook?

Canvas Ads may theoretically be used for any form of aim. However, it is preferable to use these experiences for certain goals, such as:

Conversions: Canvas advertisements may help you promote your products and services effectively and generate a lot of purchases.

Brand Building: To improve your brand authority and engage on a personal level with your audience, you may inform consumers about your narrative, behind-the-scenes experience, and so on.

Lead Generating: Because these Instant Experiences allow you to display a lead generation form straight in the ad, you may get a large number of solid leads.

Canvas ads are simple to build on Facebook. If you aren’t certain in your ability to create a Canvas ad from scratch, they provide a variety of templates based on your ad’s goal. The template is completely editable, allowing you to customize the ad to your liking.

Instant Storefront: Facebook gives a template for creating an ad that displays all of your items in a stunning grid arrangement. People will be able to look at all of your items immediately from their mobile device.

Instant Form: This is a fantastic lead generation template. Users may easily share their contact information by filling out an integrated form on your canvas. If you want to generate leads, this is how you should make your ad.

Instant Customer Acquisition: This is the way to go if you ever wanted to present your stunning landing page straight within the Facebook app. It allows you to display your landing page in the ad so that customers can quickly buy your stuff. It simplifies the converting procedure for you.

Instant Storytelling: This is an excellent approach to build an experience that teaches people about your company’s history. You may develop a behind-the-scenes experience for visitors to see what goes on behind the scenes at your company. It’s a fantastic approach to raise brand recognition and authority.

Instant Lookbook: Include your products in images so that your viewers can see all of the items in each image. This is a terrific technique to make your canvas advertising appear like they’re from a lookbook and give customers an interactive experience.