How GrooveHq Cold mail Influencers to Get 1000 Subscribers
By: Hupport Appointment Scheduling Software
Tags: Cold Mail Influencers, Cold Mailing, Influencers, Subscribers, Groove Hq

GrooveHq has become a distinguished name in today’s world. They offer a great Help Desk Software for Small Businesses. So far, more than 8,000 teams have trusted Groove for providing assistance in the management of their online customer support.

Groove offers a powerful Support Ticket System equipped with every facility that a professional is looking for. It has simple yet robust features along with the facility of personal support. Groove’s ticketing system is featured with everything that a professional needs in converting the support tickets into outstanding customer experiences.

GrooveHq has achieved tremendous success in its cold email campaigns. The cold email campaigners, who have experienced failure in their past cold email campaigns, can take an inspiration from the tremendous success story of GrooveHq. But, first, you need to have a basic idea of the concept of cold email.

In a cold email campaign, people send emails to a recipient with whom he/she has no previous connection or communication. The cold email campaign generally launched to introduce the service or product to the prospects.

A fact is that most of the cold emails get unnoticed on a daily basis. Remember, a successful cold email campaign requires both hard work and smart work, such as proper message framing, execution of the appropriate guidelines, patience, and a little bit of luck.

GrooveHq has implemented a set of proper cold email strategies to achieve success. Likewise, to make a big success, you need to give your effort and obey the important guidelines. First, let’s talk about some fundamental tips on the best cold email strategies:

Start Researching your Prospects: If you are going to start your cold email campaign, then it is obvious that you have a big dream in your mind. Therefore, you need to make your strategy according to that.

First, start searching the prospects to which you will send your proposal. After making a comprehensive list, start your research. You can do it by collecting information from different sources. Try to find out about their personality, their work structure, and some other information required for your campaign.

Appropriate Customization is Crucial: You need to be very serious about proper email customization and so stay away from sending generic messages to every prospect. If you have followed the aforementioned first strategy, then you might have collected required information about your prospects so far. Start framing your message according to that.

Every client likes to feel special and it’s your responsibility to present your email in such a way that they feel the enthusiasm to open your message.

Importance of Subject and First Paragraph: The first objective of a cold email campaign is to generate the urge and give the prospect inspiration to open the email. In this scenario, subject line plays a critical role. If your message fails to create the interest at its first glance, then why should the recipient open it?

To minimize this risk, add a catchy and interesting subject. It’s only the first phase. There is no guarantee that after opening the email the recipient will read it completely but you can enhance the chance of it by making the first paragraph of your email tremendously intriguing. The first line of the first paragraph is also very important. The recipient can immediately delete your email if he/she finds out a boring and generic paragraph at a first glance. Remember, you are going to send cold emails and it’s your responsibility to make it interesting, as busy personalities don’t have time to invest in a boring email.

Add Proper Value to Your Message: The main objective of a cold email campaign is to introduce your service or product to your prospect. Moreover, you need to give some solution to the problems of your prospects (based on your research).

To stand out from innumerable cold emails, your email should provide a great value to your prospects, otherwise, they can delete your email in seconds. However, during your research, it is very important to find out whether the prospect has the requirement for your service or product or not. If not, then don’t send email to that person. Send your proposal to them, who are in need of the relevant service or product that you are offering.

Add Appropriate Validation: You are a stranger to your cold email recipients. Therefore, it is very important to include proper identification details. You can also search a mutual connection (s) between you and your prospect. Successfully finding out a mutual connection and adding it to your message means, you are no longer a stranger to your recipient.

Use Simple Language: Big Clients are busy personalities and they don’t have much time to go through an email written in a complicated and difficult-to-understand language. State your proposal and other information in a simple and easy-to-understand language. Keep your message short. Excessive words can make a recipient demotivated to go through it.

Ask A Question or Tell a Story: You should not miss any opportunity to make your cold email further interesting. You can do that by asking a question (related to his/her present situation). The recipient can instantly feel an urge to open your email if he/she finds the question relevant to his/her situation.

You can also add a story to explain how you can solve his/her specific problem with your product or service. Don’t forget these two powerful points because they can enhance the chance of getting a reply from your prospect.

Conscious about Silly Mistakes: You should structure your message by staying away from any type of grammatical mistake because it can create a negative impression to your prospect and he/she will think that you have not put your complete effort while writing the message. It will show your negligence.

When you are unknown to a person, then you need to prove yourself by your activity and in this case, you can represent yourself through your email only. You can’t use your voice or change your style of talking in a real-time.

Set a Conversation: You can’t expect anything from your recipient since you are sending a type of unsolicited email. However, you can request him/her whether it would be possible to set a schedule for a conversation. If your prospect is genuinely interested in your product or service, then you can expect a reply.

Patience and luck are two important factors in cold email campaign because you can’t expect a success in your first cold email campaign itself and many times, the busy personalities don’t have sufficient time to go through these emails. So don’t lose your hope in any of these circumstances.

Now, let’s discuss the ways by which GrooveHq has achieved the great success.

Prior to introducing the blog, they have compiled a list of their focused influencers with whom they aspired to build a relationship.

After that, they have put their tremendous effort to make an engagement with the clients by following them in the Social Media Platform, perform the activity in the Social Media Platform, by commenting on different blogs, sharing various blogs, and by sending the personal email. They wanted to achieve a tremendous success while providing a great value through their content.

They have started emailing to their influencers with whom they have already had an association. The email was about a wonderful plan — $100K a Month blog.

Due to their initial efforts of obtaining valuable feedback along with the validation, a large number of influencers were aware of their forthcoming post. They were also enthusiastic in visualizing its launch. As a result, the influencers have provided them with significant advantages while it comes to the question of the promotion of the post.

After launching the post, they have started getting valuable comments and also responded back to each and every comment.

In the beginning, they have posted weekly content for the duration of seven weeks without any plan for pausing. Along with that, they were keeping on with their engagement efforts.

After the period of 5 Weeks, they have obtained more than 5,000 subscribers along with 535 trial signups via their incredible blog efforts.

In the question of revenue, they have generated approximately $3,425 in transactional revenue.

It was an extraordinary story indeed. You can get huge inspiration how a proper planning can lead a person to the peak of success.

In both the scenarios of getting success in the cold email campaign or getting a huge number of subscribers to a blog, you need to do a proper planning. In the latter one, you should increase your popularity by connecting with different people. Along with personal profit and success, you should also think of your clients and readers. They should also get some value because they are investing their invaluable time.

Achieving success in cold email or blogging career is not that much easy but you need to continuously put your consistent effort and hope for the best. First, you need to make a connection and then you need to maintain that relationship. This process should be continued to achieve a big success.