Four Simple Ways to Improve Your Marketing as a Small Business
By: Jason J Fleagle
Tags: Business, Marketing, Leads Generation, Small Business, Digital Marketing

One of the most common reasons that businesses fail is they don’t know how to effectively market their product or service.

A successful company takes the time to discover who they are, craft what they do and why they do it.

Next they implement their brand story, brand position and brand journey.

Every successful company throughout history has used this process of moving a customer from first interaction to becoming a raving fan.

Think apple, google, beats, etc. true marketing builds your brand and doesn’t hinder your growth.

In this article we are going to share some answers to the four most common marketing questions you may be facing in your business.

4 COMMON MARKETING FREQUENTLY ASKED QUESTIONS (FAQ’S)

1. “How much time and money should I spend on marketing?”

True marketing is all about sharing how you deliver value to other people. This should be at the forefront of your mind and in your thoughts on a regular basis if you want to stand out from the crowd. Effective marketing is one of the most important things you can do to position and empower your business for growth. So, once you have your value proposition determined you should spend a majority of your time focusing on how to implement efficient, effective, and powerful automated marketing systems.

As to how much money you should be spending on marketing, the common range for businesses is 10% of total revenue from the business. So if your business makes $100,000 for the year you should be spending $10,000/year on effective marketing. And remember, effective marketing is an investment and this is how to improve your marketing. You should see a return on your investment from effective marketing. If you’re not seeing a return, maybe it’s time to do something different or work with someone else who can deliver the results you want and need.

2. “What is one of the best ways to use marketing to grow my business?”

One of the most recommended ways to grow your community and to increase your interaction with your customers or audience digitally is through email marketing. Email marketing tools today can be used to deliver value through automated sequences. These automated sequences have a customized approach to particular customers and/or people in your community. They allow you to have a constant connection with your audience, cultivate stronger relationships and continue delivering value to them.

If you’re not using email marketing in your business you’re missing out on huge potential for your growth. This is another method of how to improve your marketing. If you don’t know how to use email marketing to grow your business, my team can help you create the best system based solely on your needs.

3. “Should I hire someone or an organization to do the marketing for me?”

If you’re a leader with your company your focus should be on leading and guiding your team and business towards future success. You can’t effectively do that and market your business at the same time. One of those areas will suffer if you try to wear all of the hats in your business. There are so many marketing firms and freelancers offering marketing services today. You need to be careful because many times they don’t align with the mission, vision, and values of your business. When this happens there’s a tug-of-war between them and you, and everybody loses.

You should seek out marketing groups that act as trusted guides coming alongside you. These marketing professionals get to know you, your business, and your goals. From there they create a strategic action plan that can help your business not just survive but thrive. There are so many marketing companies out there who don’t truly come alongside businesses and help them succeed. They seem more focused on serving themselves rather than serving other people.

4. “Marketing seems like a huge area, how do I know where to devote my resources?”

The sea of marketing can be very difficult to navigate, especially with the ever-changing digital world that we live in. But, there are definitely thought leaders in this space who can act as trusted guides to you and your business. These professionals know how to improve your marketing. Having a trusted guide is one of the most important resources you can have for implementing the custom marketing approach for your business. Every business, every brand, is different just like every person is different.

However, there are a number of frameworks that are extremely effective depending on the size of your company. And that’s one of the reasons why we exist and why we serve others. We have developed some of the best systems and frameworks in the industry for empowering you for success.

The Trusted Guide You Need to Succeed

At Motava, we take a customized approach when working with every one of our trusted clients. You’re not just another business. The world needs what you have, and we want to work with you to communicate your value proposition with as many people as possible.

I have personally worked with multi-million dollar brands all the way down to single individuals who want to share their idea, product, or service with the world. Through our experience we’ve been able to create a number of frameworks that we can customize to any brand and any situation. We love to work with brands to make the impossible possible.

If you’re struggling to get traction in your business, or if you want to take your successful business to the next level of growth, we want to work with you. We have the expertise, tools, and proven track record of empowering people just like you and your company for success. Let us come alongside you to be the catalyst you need for your growth and success. Contact us today.