How To Build Brand Authority Through Content Marketing
By: Digital Freak
Tags: Digital Marketing, Content Marketing, Marketing Strategies, Marketing, Brand Strategy

There’s an undeniable benefit to becoming an authoritative brand. With a clever content strategy, you can develop your brand image to present you as the trusted, expert choice for potential clients. But how do you know if your content creation is hitting the right mark? Here’s some tips from a leading digital agency in Melbourne.

Content creation that establishes brand authority is not actually as difficult as you may think. By optimizing your content strategy to fulfill needs, provide knowledge and support and offer solutions, you invite potential customers to trust and rely on you, which in turn can convince them to buy. For example, if you want running shoes, you’ll likely choose a trusted brand like Nike over a cheap, unknown shoe brand. Why? Because you know you can trust them.

Here’s some tips from Digital Freak, a top digital agency in Melbourne, on how you can improve your content to build your brand authority:

#1 — Answer the Questions That Are Being Asked

People trust brands that give them the information they are looking for, it’s as easy as that. When developing your content make sure you can answer all the questions past, present and future customers may ask. Go the extra mile and answer the questions they didn’t even know they wanted to ask.

Using your on-site content is a great way to provide information to your customers while raising awareness around your brand. Plus, as it’s your own content, you can already position yourself as an expert.

Use valuable keywords within this content to improve your Google ranking. Again, the higher you are ranked, the more likely people are to trust your brand.

Find keywords that would be targeted in searches from potential clients. Solid keyword research can make all the difference.

#2 — Write Reports and Share Studies

Provide insight, new information, statistics and studies demonstrates that your brand is on the fore-front and that the information your providing is legitimate.

Creating studies, surveys and reports from your own data will help people believe the authority of your brand.

To execute this strategy, first pin point which information, statistics etc would actually be useful and informative to your clients.

#3 — Use In-House Experts

Many companies play off the credibility of their founders and company members who have experience, certification or wearable markers of their experts status. Referencing them helps to establish the connection between your brand and experts in your field.

Another great way to build credibility is to share success stories, accolades and years of experience as a measure of authority.

#4 — Highlight Reviews with Verify Authority

You can use your reviews, testimonials and client feedback to help drive your authority. Prioritize and highlight those reviews which affirm that you were able help offer expert advice to a client, or solve their problem etc.

You ideally want to leverage third-party validation of your ‘expert’ status.

Go through your social media pages, online reviews, and direct client feedback and pick out the best ones and put this information where clients can see it, like your homepage.

Follow these tips to inspire your content creation and build your brand authority. Need some help with your content strategy? Digital Freak is a leading digital agency in Melbourne who know how to develop our online presence to give you the authority you need. Contact us today!