Scaling New Heights: The Rebrand Story of SaaSBOOMi
By: Tarun Davuluri
Tags: India, Branding, Entrepreneur, SaaS, Software

In the summer of 2015, a group of SaaS founders came together to network, share, and learn from each other. Today, the group has grown into a massive community of SaaS founders, leading India’s SaaS ecosystem and being closer than ever to realizing their ambition of evolving India into a SaaS nation. Through our evolution as a SaaS community, we have constantly kept improving and adding new verticals/products in our quest. We have introduced engaging podcasts and blogs in the learning hub. Insightful events like SaaSBOOMi Growth and SaaSBOOMi Build, each targeted to help founders and SaaS leaders at specific stages of their SaaS journeys, and our monthly meetups under SaaSBOOMi Playbook, have all added to our portfolio of activities. We have grown together as a brand and hence figured that it’s time our branding reflected that.

Adding more to our excitement, we onboarded an agency, Studio 318, which was tasked with rebranding the SaaSBOOMi community to reflect the global ambitions of the brand and to build a unified, cohesive, and consistent platform towards bringing the community and its various activities, events and initiatives under one roof.

The Essence of SaaSBOOMi

To understand the values that drive the spirit of SaaSBOOMi and the different ways the community symbolizes this concept, Studio 318 facilitated workshops, exercises, and numerous sessions with Avinash Raghava, Suresh Sambandam and myself until we were confident that we had absorbed the essence of what we were trying to recreate. The three main values of SaaSBOOMi that came out of these sessions were:

Pay it forward — The philosophy at the core of the community

Friendliness — The spirit of helping each other grow

Uniqueness — The attitude of being a decentralized community in the ecosystem

The Personification of SaaSBOOMi

Today’s brands are more than just static entities. They have a voice, a heart, and are more personally connected and communicative with their audience as an actual person would. So we set out to figure out who SaaSBOOMi is as a person and what the brand voice should be.

Informal

Friendly

Positive

What is “Pay It Forward”

Like many things in life, paying it forward is easy to say but is pretty hard to be put into practice, and the SaaSBOOMi community does it effortlessly. But how does it do it? What is it about SaaSBOOMi that brings forth this noble ideology in all its members? After carefully studying all its activities, we identified what makes SaaSBOOMi special.

Reliability

SaaSBOOMi can be represented as a family or friend, someone you can rely on any time you need. Whether to share knowledge or help in finding resources, the community is always willing to “Pay-it-forward”.

Support

SaaSBOOMi can be represented as the support system for your business, held together by fellow founders and practitioners.

Knowledge you need

SaaSBOOMi can be represented as a learning ground among equals who are willing to share their knowledge towards achieving a common goal.

Giving back to the community

SaaSBOOMi is all about giving back more than we take. It can be represented as someone who helps nurture the SaaS community together with your fellow founders, share your knowledge, experiences, ideas, and learn together.