Why do businesses need loyalty programs?
By: Finwin Technologies
Tags: Loyalty Marketing, Loyalty Program, Loyalty, Online Shopping

Loyalty programs can be seen in every single place. No matter which website you open, you will surely see some kind of loyalty program going on where you will get more benefits if you buy more products or services from them.

The question is that do you need them? The short answer is yes. You should surely have a loyalty program for your business.

The next question is why do businesses need loyalty programs? Let’s find out.

Returning Customer

The first reason is pretty obvious, the #1 reason why you need a loyalty program for your business is to bring the customer back again. When there is a loyalty program, the customer is more likely to consider your store for every single purchase.

Although, people think that it is only for an eCommerce store, it’s wrong. Any business can have a loyalty program where you can offer exciting offers to the customer if they buy from you again.

This small trick will make the customer come again to buy more. Did you know most of the customers, to be precise more than 76% of the customers are expecting some kind of perks when they shop again? This could be a simple discount or you can also give them a smooth shopping experience which is enough for them to buy from you again.

In a business, you will get the most amount of profit from returning customers than from a new customer. Therefore, this should be your main aim to make sure that the customer will return to buy again.

So, the first reason still stays the same that is you will get more returning customers. Therefore, the retention rate will increase and you will make more revenue.

Customer Data and Insights

Generally, the loyalty program will have points or some kind of measurement to know the loyalty of the customer. However, this depends on the business and the method you are using. This will allow you to get better customer data and insights of the same.

You can easily sort out the customers based on the total orders they have made. This will allow you to run various A/B testing on them. For example, instead of giving a 30% extra discount offer to all the customers, you can only offer it to the customer’s part of the loyalty program.

There are two benefits to the same thing. The first one is that the loyal customer will get a better deal and the rest of the customers will be eager to join the program. As a result, they might order more from you.

Customer Lifetime Value

You will increase the lifetime value of the customer. The loyalty program will increase the lifetime value of the customer. This will encourage the customer to order from you. If you have a cart-based business, it will increase the cart value as well. CLV or also known as CLTV (Customer Lifetime Value) is measured by seeing the total orders of the customers. Of course, the more the value, the better the revenue.

Branding

Having a loyalty program will allow you to increase branding. Having a loyalty program will increase the brand presence of your business. Branding is everything when it comes to business. A better brand means more customers. If you are planning to raise the funds, it will be easier for you to raise the funds with this.

A loyalty program will encourage the customers to refer your business to other people. Lastly, as it increases the CLV, it will increase the branding as well.

Remove the Non-Profitable Customers

The next benefit of having a loyalty program is that you will remove non-profitable customers. Now, let’s assume you are going to have a black Friday sale. You can offer more discounts to loyal customers. This will allow you to sort out the profitable customers and non-profitable ones. You can surely offer fewer discount offers to the rest of the people.

You no longer need to offer discounts to all the customers. You can only offer a discount to the customer who is loyal to your brand. In this way, you will make better profits by cutting the loss. Further, you can also remove the inactive customers from the newsletter, promotional emails, etc. If you are using a chatbot will limit the number of responses, you can remove the non-profitable customers from that too. This will decrease the cost of marketing software as it will decrease the number of customers.

Remove the “Competitive Nature”

If your competitors have an awesome offer for their customers, you don’t necessarily need to offer the same. A loyalty program will make up for all the deals. You can offer better discounts to the customer who are part of the loyalty program. As you already know that the lifetime value of loyal customers is more. Therefore, there will be no issues in providing better discounts for them. This will save you time as well as you don’t need to think of new marketing offers regularly.

Relationship and Engagement

With a loyalty program, you will increase the engagement rate of the customers as well as it will build better relationships. You can surely send emails about products and many other things. You can also give a premium level of support such as live chat, etc. The loyalty program will allow you to increase the engagement with your customers. This will increase the branding as well as it will increase sales.

Final Words

To conclude, this is why your business needs a loyalty program. There are various other benefits you will get when it comes to the loyalty program. Therefore, you should surely have a loyalty program for your business. This works best for eCommerce but it is surely not limited to the online store. You can surely keep the loyalty program for all the businesses. Therefore, you should have one. In the end, it’s surely your choice.

If you are interested in knowing more about the loyalty programs and implementing it in your business, you can contact us and we will help you out with your query.