Mass Adoption Hurdles
By: Free Market Token
Tags: Blockchain, Ethereum, Ecommerce, Bitcoin, Cryptocurrency

Bullish sentiment sweeps across the crypto world and the charts are showing more green than Kermit the frog in the shower. The conversations of crypto hitting the masses are once again surfacing. It surely is an exciting time to be alive but there is still a ways to go before the masses will truly be using cryptocurrency on the daily.

When the Market shows more green that Kermit

What stands in the way of mainstream adoption are nothing more than a few hurdles, which, with guided thought and precise execution can be overcome once and for all.

Crypto based e-commerce is one such area which presents a string of hurdles, each presenting a challenge that requires a unique solution to match.

Lets look at what we are up against…

Complexity — Setting up a wallet, getting money in and out of the market, transacting and protecting against hacks, fraud and scams can be overwhelming for the newcomer and presents a steep learning curve.

Trust — By their nature, blockchains and smart contracts do an amazing job of creating hard-coded trust for financial transactions, however, in the case of Peer-Peer e-commerce there are still three areas of trust that can’t be fully covered off by code alone.

These are:

- The Shopper

- The Merchant

- The Platform

As much as it is important to see the best in people and have faith that people will do the right thing, it isn’t always the case when people on the internet can hide behind a computer on the other side of the world. Creating a platform that breeds credibility and allows honest individuals, shoppers and merchants to be verified, promoted and endorsed as being genuine adds both security and comfort to a user. Many of the crypto ecommerce platforms emerging rely heavily upon a smart-contract escrow or a simple star-rating system which doesn’t adequately protect all parties.

There is also:

Time. Routing funds through exchanges and back to fiat — Not easy.

Cost in moving crypto between exchanges

Exposure to market volatility for funds held in traditional escrow

inconvenience of wallets, exchanges and stores peppered across the internet.

Bank fees, Forex Fees, Transaction Fees associated with exchanging crypto back to fiat to make purchases on existing platfroms like ebay, alibaba or Amazon

Tax compliance and record keeping and the lack of support, tools and record keeping

a market where it is currently every man (and woman) for themselves. When in reality we need to unite and build solid community feels to encourage uptake and support.

Ecryptostore is doing things differently. Combining existing methods and bringing an innovative approach to safety, security and fraud mitigation, Ecryptostore is doing things differently.

By combining:

Merchant ID verification (KYC, selfy ID, etc),

Bricks & Mortar verification (for existing business)

Peer review and transaction history

A unique escrow that allows for funds to be instantly settled while still protecting the buyer

Optional buyer/merchant cover

Ecryptostore provides a convenient, simple, and safe solution to Shoppers and Merchants, saving time and money. Merchants are provided with powerful reporting, record-keeping and stock management tools, reduced exposure to market volatility, no more bank transfer fees and Forex charges all within a safe and secure environment where merchants and buyers can congregate to find what they need and transact with their currency of choice.

The Ecryptostore.com with Free Market Token is the platform set to dominate the crypto buy/sell e-commerce arena in 2018 and beyond.

To check it out, go to: Freemarkettoken.io or jump onto the live beta version of the platform at ecryptostore.com