5 Key Similarities Between Writing And Marketing You Need to Know
By: Diana Mitrana
Tags: Content Creation, SEO, Content, Writing, Marketing

5 Key Similarities Between Writing And Marketing You Need to Know

Photo by Alejandro Escamilla on Unsplash

With so many businesses online, the online world has become more saturated than ever before with written content. Therefore, the differences between writers and marketers have become unclear. It may not seem obvious, but both professions work in tandem.

As a writer, you need digital marketing skills — and also a powerful online presence to help get your content in front of other people.

And as a marketer, you need to do exactly the opposite. You need to have writing skills to create content people will consume. Also, you need to write persuasive copy that sells.

Whether you like it or not, with a bunch of content being available online these days — you will need as a writer an online presence that requires some digital marketing skills. And as a marketer, you’ll need some writing skills to create content writing and copywriting.

Okay, but what are the similarities between writers and marketers?

As these professions continue to develop and change, so will these similarities. But for now, let’s see what both of them have in common:

#1. They both create and publish content online

Writers and marketers create and share content on the internet through online channels. These are:

Blogs

Emails

E-books

Social media platforms

Websites

Advertising

Forums

Writers believe their profession could not exist if they weren’t creating content. Content that people will read and resonate with. Therefore, written content is their best strategy to get their pieces in front of other people.

Marketers agree that creating content and sharing it is their best strategy to get leads, customers, and to gain sales.

#2. They know their audience

Both marketers and writers create content often. Both aim to reach people without a commercial purpose. Their goal is the same. Which is for their content to get read by their audiences. But, first, they need to know their audience before publishing the actual content.

So, it’s imperative to first identify an audience. This is the first thing to do in any content marketing strategy.

Photo by Annie Spratt on Unsplash

#3. They both engage with their audience on Social Media

Writers and marketers need to get their work shown to more people — that’s when social media comes into play. They both need to leverage social media platforms in their favor where they can promote their work with others.

But for this to happen, they need to gain a strong online presence. And how do they do it? By engaging with their audience through content.

They need to adapt and create both written and visual content. This also, depends on the context of the social platform they utilize to reach their audience. The end goal here is to have a strong social media presence, after all. Because with it, they have a digital marketing strategy, and a gained knowledge about SEO

#4. Both marketers and writers know and leverage SEO in their strategy

With over 4 billion people accessing the Internet in 2020 (Statista), that’s 59 percent of the global population. These statistics show that a great number of users search the internet daily. And let’s face it. A world without it would be unimaginable.

More reasons for marketers and writers to leverage the internet in their favor. They must work to understand the basics of SEO, and to incorporate it in their strategy. (which stands for Search Engine Optimization)

It would be hard for marketers to create brilliant campaigns without keeping up to speed with trends and ever-changing practices of SEO. And writers must structure their writing pieces for SEO practices. (use certain headers, title structure, hashtags, incorporate numbers, bullet-point list)

#5. They both use storytelling in their strategy

Both writers and marketers use storytelling in their professions. Marketers use it to entice their audiences, and for building a deep relationship with them. Which will later translate into lasting customers and in getting more sales.

Writers use storytelling as a form of telling their readers genuine stories. They help writers to connect more with their readers.

It’s all about the story. The catch is to tell your story through the lens of your reader’s personal experiences. Whether you’re a marketer or writer, your goal is to get and keep your audience’s attention.

Keep in mind to tell your story by showing your weaknesses to your audience. If you want more people reading your pieces or more people buying from you, get vulnerable. Vulnerability sells. Not perfection.

Be sure to leverage storytelling in your strategy. Because if you don’t use it, you can rest assured that someone else will.

“Storytelling is about connecting to other people and helping them see what you see”. — Michael Margolis.

Conclusion:

Although writing and marketing are different professions, they work in tandem.As a writer, you can’t reach people to read your content without doing proper marketing.And, as a marketer, you can’t build a successful brand or a campaign without creating content.

What do they both have in common?

· creating content daily.

· knowing their audience by heart.

· sharing and promoting their content on Social Platforms.

· knowing SEO and taking advantage of it in their businesses.

· using storytelling as a form of pouring out their soul and get the attention of their audience.

Thanks for reading my article!