Importance of product delivery in E-commerce
By: Mayank Panchal
Tags: Shopify, Delivery, Magento, Ecommerce

One of the main reasons that customers fail to buy online is delivery — be it the cost, the lack of delivery options, or a customer’s lack of faith in the product delivery promise. So if you can improve your delivery strategy and address areas that stop customers from buying, you will increase your online sales.

When you’re running an e-commerce business, one thing you need to get right is delivery. Customer’s needs have changed dramatically, with most now expecting a fast, reliable delivery service.

If you’re looking to improve your customer service and boost your business, paying attention to your estimated delivery process. Here, you’ll discover why delivery service is so important in e-commerce and how to ensure it’s the best that it can be.

Your delivery strategy covers everything to do with the delivery of your products — from how you present the delivery information on your E-Commerce website and in your marketing, right down to the product that arrives on the doorstep.

Customers today have a lot of choices when it comes to receiving the goods they buy online. This has led to a total change in attitude towards how delivery should work. Next-day deliveries aren’t just a perk anymore, they’re expected. So, if your business isn’t providing a variety of delivery options, it could be missing out on a lot of potential customers.

It is formed by what your customers require from you, as well as what you can give — that might be limited by volumes, finances, or manpower. Every business will have a different delivery strategy; Amazon, for instance, focuses on convenience and speed using lockers/pick-up locations and Prime next-day delivery subscriptions.

Delivery is the number one reason people don’t buy online — so how can you defeat that on your website?

You need to offer the delivery options your customers want. Do a quick survey to find out whether speed, convenience, or cost is the most important for your customers. Then find the couriers who will help you deliver what the customers want.

The delivery space is one of the most exciting in ecommerce right now and the options for the smaller retailer are improving all the time — it’s well worth scouting the marketplace at least once a year to make sure you have the best delivery service for your business.

Once you have the right services in place, make sure you are presenting them clearly on your website. You need to get it right in all these places:

On every page: a header with the headline offering, and then a link to the delivery options.

Clear information on every product page. Is it in stock? When will it despatch? Relevant postage prices.

Clearly explain it on the cart and checkout pages too.

Offers on delivery are one of the most influential promotional tools you have. Any promotion is your opportunity to get the customer to do what you want them to do as cheaply as possible — in other words, with minimal impact on your margins. So use your most powerful tool only when it suits you to do so.

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