Building a Platform for Creators
By: Sophie Manning
Tags: Internet, Invest, Creators, Stocks, Platform

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Since the late 2000s, we have witnessed the birth of platforms like YouTube, Instagram, iTunes, Spotify, and more recently Snapchat, Twitter, Medium, Twitch, TikTok, etc. Platforms potentially help creators get discovered and establish an audience by diversifying heavily in their recommendation and curation algorithms — they solve the distribution problem for creators. No longer were creators at the mercy of large production sectors who decided what content to produce and who the audience might be. These platforms contributed to the progress of multi-channel networks like Maker and Fullscreen. They aggregated creators and equipped them with audience development tools before they were procured for hundreds of millions, while new networks like Brat TV and Tastemade emerged. The platforms also necessitated the creation of multimedia editing tools that potentially helped creators polish their content. But platforms don’t always have content contributors’ best interests in mind so the smart creators learn to cross-promote and diversify their presence on different apps to minimize “platform risk”. That way they’re not vulnerable to one platform’s decline, change in priorities, removal of features, or reduction in possibilities that could hurt them, which is known as “platform whiplash”.

This is where we are today! Having developed fandoms that follow them off-platform, creators could become full-fledged enterprises with multiple revenue streams beyond ads. Other industries have arrived to potentially help creators earn money by offering products such as premium content, merchandise, books/ebooks, newsletters, or offering services such as fan engagement, coaching, consulting, speaking engagements, etc. This lets creators focus on delighting their biggest fans and making more unique niche content, rather than desperately seeking the biggest possible audience and making more generic clickbaity content. (1) You might pursue your interest while still earning money! Well, if you’re that interested as to how, this article might be useful!

The internet has generated many possibilities for creative people to make money online. Writers, musicians, filmmakers, and other content creators could all share their creative visions with an appreciative audience. There are also new niches, such as live stream gaming and podcasting. In the past, you generally had to work with traditional publishing houses, film industries, or record labels if you wished to earn a living from your creative endeavors. Now creators could make money themselves without the need for managers or long-term watertight contracts with “Big Media.” There are numerous marketplaces now where you could offer your creative talent online. There are obvious sites like Amazon Publishing, Etsy, and eBay. However, other platforms could also benefit creators, such as Tumblr and WordPress (for bloggers), Twitch and Mixer (for live streamers), Instagram and Pinterest (for photographers), and YouTube and TikTok (for filmmakers). (2) The creator economy might be the key to establishing a wonderful job for creative individuals! Isn’t it phenomenal? To relieve your excitement, read this page!

There isn’t a set way for creators to earn money online, but in most cases, they revenue-share with the platform on which they operate. So, if you are a popular Medium blogger, for example, you could generate revenue that comes from the money Medium earns from subscriptions. You share that money with Medium and the other popular bloggers. Elaborate your idea and keep reading with this entrancing site! Check the disclaimer on my profile and landing page.

Source 1: https://signalfire.com/blog/creator-economy/

Source 2: https://influencermarketinghub.com/creator-economy/