Web Customer Acquisition. One of the headaches of most start-ups…
By: Dawood Kehinde
Tags: Customer Engagement, Digital Marketing, Customer Acquisition, Growth Hacking

One of the headaches of most start-ups is getting customers for their products.

You hear something like

“Will people buy into our idea”

“How do we convince people to try out our products?”

“How can we convince them to use our product instead of already existing products.”

According to hubspot.com, it has become 50% more costly to acquire new customers in the last five years.

This has made marketing more expensive, but should you give up because of this reason?

The answer is NO!

Instead of giving up, you should think outside the box and be smart to attract the right customers.

In this article, you will learn

The basics of web customer acquisition Customer acquisition process Customer acquisition strategy

What is customer acquisition?

In a simple term, customer accusation is the process of bringing new customers or clients to your business.

Acquiring the right customer is extremely important for startups as it shows and promise I need to make money to scale up the business.

Now that you know what is meant by customer appreciation and its importance for your start-up sex involved in customer acquisition.

Customer acquisition process

Before you can call somebody a customer you must have taken them to a series of progress which are Attraction, conviction and conversion.

Customer attraction: Customer attraction is all about getting your prospects to like your products.

Conviction: you have to convince your prospect by making them see reasons why they should use your product instead of your competition.

Conversion: When prospects are ready to use your product or service then conversion has taken place.

Customer Acquisition Strategies

1.Identify your target audience:

The first and important step you need is to identify the right users or potential audience for your product/service.

Chances are your product is the perfect solution to a problem faced by a certain group of consumers.

It’s best you focus on discovering who they are and channelling your effort and resources solely on acquiring them.

If you don’t have a target customer in mind, it’s likely you are limiting yourself from marketing your brand effectively. Except you feel everyone needs your products or service.

2. Decide What Acquisition Channel To Use

it’s not enough to know who your ideal target audience are. It’s equally important to know how to actually reach them.

Now, there are a number of different ways to identify the best channel to use for your customer acquisition strategies. But most times ,you need to experiment in order to find the right channel.

To make things easier for yourself, you need to set clear goals for yourself and your campaign. Even having rough goals will help you understand whether your tactics are working or not. Once you’ve tested different channels, You will be able to decide which works well for you.

3. Create High-Quality Content Regularly

Content marketing is easily one of the most effective customer acquisition strategies. Creating engaging content will establish your credibility in your industry or niche. You need to get consumers to trust your brand and content marketing helps you do just that.

4. Run a Referral Program

Referral programs often serve as one of the best of many customer acquisition strategies. This is because people trust their friends, family and colleagues more than they trust you especially when you are just starting out. You can offer current users incentives like extra features or discounts to incentivize them to refer your services/product to others. And you can also offer these new customers similar discounts to give them an extra nudge to leverage your services.

5. Focus on SEO

After you’ve established your online presence by producing useful and relevant content, you need to work on SEO. Doing this will help improve the rankings of that very content on search engines. Thereby making your content more visible by your target audience.

Improving search rankings and your brand’s visibility has a lot to do with the first stage of the customer acquisition funnel. Some of the more basic SEO tactics include using industry-related keywords, backlinks from authority websites, etc.

Another effective SEO tactic you can use to gain more customers is to optimize your site for mobile devices. According to research, Close to 80% of the internet traffic comes from mobile devices. Providing your prospects with an excellent mobile experience will go a long way to trick in converting customers.