How Are Instagram Reels useful for Business?
By: Kushal Kuber
Tags: Social Media Marketing, Reelsforbusiness, Instagram Reels, Instagram Marketing

Reels is a recently introduced feature from Instagram which has gained huge popularity. It is essentially an in-app creation tool that’s somewhat similar to the ever so popular TikTok. Reels have gained immense popularity in India after TikTok was banned. Creating short videos, adding music to the same is the main purpose of Instagram reels. Now many of you might be wondering how such a toll can be useful for any Business? Lets find out the answer.

Exhibit your product

The short video format allows you to exhibit your products to a large audience and it’s the best way to showcase the product in just 15–30 seconds. Now you might ask how can just 15–30 seconds be sufficient? The answer to this is simple 15–30 seconds are enough to highlight the Unique features & USPs of the product and create an appeal for the same with reaching a large audience at the same time.

If you have a service instead of a product, don’t worry reels are useful for your business too. You can create videos giving details about the services and its benefits. Customer Testimonials, Process, etc can be used to reach a wider audience and help get better mileage out of the reels.

Educating your potential Customers

Giving out information doesn’t always have to be a lengthy video. Short tips about the product, its need, how to use it, care to be taken, guidelines, etc these are extremely important for a people in making the right buying decision. For Example Demo videos, Unboxing videos, user guide videos, etc can be extremely useful.

Knowing from the customers is always a key factor for the growth of your business. Asking them for their needs and suggestions is a fantastic way to engage them with your content and answering their queries through quick reels can definitely be a booster.

Bring in people by growing engagement

Do the reels always have to be related to your business directly? The answer is NO. Building a bond with your prospective customers is of key importance. Sharing light hearted content is a great way of doing so. For example sharing funny experiences, funny situations, asking the audience to share their views and feedbacks etc helps greatly in giving a personal touch to your bond with your potential customers. Reels can be a refreshing medium to get them involved and can play a vital part in helping build a community which is extremely important for the growth of your business.

What happens behind the scenes does matter

Building trust and credibility is of prime importance for any business and Reels can play a vital part in doing so. It’s often said ‘ until you see it you won’t believe it ‘ and that is true until you see how the product is made and what are the things done during the making of the product till that time you won’t trust the product and its authenticity.

Reels Showing how the product is made, how the packaging is done will prove to be extremely helpful. As far as the service industry is concerned they can show behind the scene working, funny videos, bloopers, etc which will increase the engagement and strengthen the bond with your audience. For. Example the fuel tank of Royal Enfield Bullet 350 is hand painted in the factory, if they make a reel showcasing the same it will create engagement and showcase their effort which will inturn increase their credibility and brand trust.

Reels is an interesting and refreshing way of reaching your audience and converting them into your customers. While trying innovative things on reels for your business don’t forget your competitors, keep checking what they are doing. Taking inspiration from something good is never a bad thing so keep exploring. Check the analytics to know what kind of audience likes your content, how many likes and shares is it getting and what are they looking for. Many brands don’t think of Reels as medium to grow business but Reels is definitely a medium that will be immensely beneficial for holistic growth of your business.

So Keep ‘Reel’ing and Keep Growing