10 Insightful Quotes About Public Relations
Tags: Entrepreneur, Startup, Founders, Pr, Public Relations

PRontheGO: 10 Insightful Quotes About Public Relations

We asked PR and growth experts: What are insightful quotes about Public Relations to teach founders about PR? Our experts each provide a quote from a thought leader, along with their advice on what to learn from it. See here their top 10 insightful quotes:

1) “The only thing worse than being talked about is not being talked about.” — Oscar Wilde

Meredith Liepelt, Public Relations Coach at Rising Star Publicity:

“Entrepreneurs often say that they get most of their leads through word-of-mouth. If that’s true, then regularly giving people something to say about you and your work should be a priority. One of the best ways to do that is to be featured in the media because it provides you and others with something new and relevant to talk about. Articles and TV appearances make you buzz-worthy and are easy for others to share digitally as they congratulate you, celebrate you, and share in your success. So do what Bonnie Raitt suggests and “Let’s give them something to talk about.”

2) “You’ve got to visualize where you’re headed and be very clear about it. Take a Polaroid picture of where you’re going to be in a few years.” — Sara Blakely Founder of Spanx

Delaney Vetter, Communications Consultant at Delaney Vetter Communications:

“This is it. If you are an entrepreneur, CEO, business owner or whatever title you have you know a thing or two about having a vision. In my experience so much of success in regards to PR comes down having goals and being clear on your expectations. Whether you are hiring an agency or handling PR in house, knowing your 1, 3 and 5 year vision is imperative. This knowledge will help your team pitch the right publications, the right influencers at the right time, without that vision your strategy will suffer. When you decide it is the right time to invest in your business ask yourself these questions so you can be clear on your expectations, do you want to build authority? Expand your audience? Increase sales? Or do you have a specific short term goal like crisis management or an upcoming launch? The tactics used will differ based on your goals the best thing you can do is know these before you even send (or have your team send) that first pitch.”

3) “The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.” — Simon Sinek

Ketan Pande, Founder at Goodvitae:

“The reason I love this quote as a founder is because it really justifies the word, ‘Public RELATIONS’. I highlighted relations because in the process to grow and chase target we don’t try to build relations but make deals. While deals show you success initially; but they can’t guarantee long term relations and collaborations with customers. Thus, it’s far better to convey the ‘reason behind company’, and how the products are an extension of it. If customers like them; then you are looking at a long term relationship, because if a customer and you find a unison on purpose; then things go far beyond just making money, and looking for self-interest; it becomes a matter of making an impact as a team. So, campaign your purpose, and collaborate with people aligning to it.”

4) “Novelty is not necessarily innovation.”

Aaron Endré, Owner at Endré Communications:

“What seems groundbreaking today may be table stakes tomorrow — or worse, obsolete or out-of-touch — and social media has placed the value of a brand in the hands of its most outspoken customers. That’s why companies are increasingly being defined by the way they inspire us rather than simply by the sum of their products or services. Savvy founders should ask themselves: how can I capture imaginations and demonstrate the ways in which my company is changing the world for the better?”

5) “Your Branding is like painting a vision of who you want to be. Your Marketing is putting that it in front of people. But PR is living up to your promise.”

Amanda Sutton, President at Catalyst communications choreography:

“It’s a quote or comparison I like to use with founders of companies, (new and mature). Because Public Relations — that is, how you relate and engage your publics (your audiences) should always be the fundamental ‘living and being of your brand’. We see it in our approach with Media; and how we are engaging and telling our story and what we choose to share with the world. We see it in our content; and how we use it to engage in discussion, further a cause or reinvigorate a concept or thought to stand out. We see it in our handling of a crisis; and HOW we show up, and as WHOM. Our actions, both determining the course of our business while representing our company as a whole. PR is all of those things, and when we are living and breathing our brand and taking it out into the world, it is not fancy slogans, or graphics that will tell people who we are and how we work and live. It’s how we think, how we engage and how we communicate.”

6) “Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.” — Richard Branson

Chandra Gore, Publicist & Principal Consultant at Chandra Gore Consulting:

“Having the right Public Relations Strategy in place can leave a lasting impression on your current and potential clients. This will ensure your customer retention and growth as a business. It will also legitimize your business on so many levels. Starting with a solid Public Relations Plan will ensure your strategic communications are impactful and effective. Combining the perfect pitch, Knowing the how’s, when and to whom in the media you should be connected can also provide the needed outlets to ensure that your company or brand is connected and on the same page as current topics. That in itself is priceless and can be more beneficial than an advertorial or ad.”

7) “People do not buy goods and services. They buy relations, stories and magic. “— Seth Godin

Melissa DiGianfilippo, Co-founder and President of Public Relations at Serendipit Consulting:

“This is one of the most truthful and simplistic definitions of why PR is impactful and important in the sales process. You could have created the coolest widget that works 10X better and is less expensive than its competition, but that product will not stand out in the eyes of the buyer without a strong brand story. Importantly, the stories you shape around your product or service must be focused on the impact it makes on the people who use it or benefit from it — not just on the facts and data. People buy into personal stories and real impact over data all day long. Get creative with your angles and invite the customer into your brand experience before they even are invited to purchase.”

8) “It was impossible to get a conversation going, everybody was talking too much.” –Yogi Berra

Brad Rye, Senior Vice President and Managing Director of Public Relations at Mower:

“You might not think of Yogi Berra as a PR expert but he was right. Especially in today’s always-on, multi-screen, 24/7 world, where reaching your stakeholders happens easily. Engaging with them in a meaningful way, not so much. To break through, think in terms of 5 C’s: Clear, Concise, Compelling messages about something your audience Cares enough about that they want to have a Conversation with you.”

9) “If I was down to my last dollar, I’d spend it on public relations” — Bill Gates

Paige Arnof-Fenn, Founder & CEO at Mavens & Moguls:

PR is the most underrated/cost efficient way to get your story out there. Anyone with a big budget can buy an ad but to have trade journals /media mention you as a market leader/quote you in an article carries a lot more weight and perception is reality in marketing. Bill Gates was once quoted as saying “If I was down to my last dollar, I’d spend it on public relations” so he sees the power of perfection too.

10) “Without publicity there is no prosperity.” — Yakov Zel’dovich

Shyon Q, Artist Manager and Producer:

“As a creative entrepreneur myself, moving forward in life 100% had to do with how people see me publicly. Whether it was somebody introducing me to an artist who would be a client of mine, or someone coming across my social media, the way people see me prior to meeting me has paved the way for my strongest relationships. Recently, directing a music video for Travis Barker, was a gig I got directly through my connections and word of mouth. Public image is very important especially when you’re meeting new people who you would love to business with.”

Thank you!

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PRontheGO.com — The Creative Entrepreneur’s source for PR hacks.

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