Are Client Testimonial Videos Really That Powerful?
By: Ithaka Media
Tags: Client Testimonial Videos, Business Videos, Client Videos, Marketing Videos, Client Testimonials

Client testimonial videos are regarded as some of the most effective marketing and PR tools that a business could use. They are powerful, persuasive, and personal.

But how relevant are they? Better yet, are they actually that powerful?

To start with, the numbers speak for themselves. A considerable number of online users base their shopping decisions on the word of fellow consumers. Video is currently at the top of the type of content being consumed on the web.

Social media dominates as the premier platform for getting news and product or service information.

Taking all of these together, you can start getting a picture of just what client testimonial videos can do for your business.

Straight From The Mouth

Client testimonial videos are considered powerful marketing tools because they actually give customers a reason to try your product or services. When you are new or are trying to court new customers, one of your biggest challenges is your lack of brand recognition.

If people don’t know you, they won’t trust you.

Reaching out to them as the owner or tasking employees to do so via videos is a good stop. However, if customers hear how great your offers are from people just like them, the message is easier to accept.

This is just how human psychology works.

Of course, there are exceptions, such as those coming from authority figures. But even this isn’t nearly as effective as recommendations coming from fellow consumers.

Using celebrities might work to grab attention for the short term. Unfortunately, this tactic no longer has the same level of payoff as it did in the days of television.

Compelling and Enthralling

Much like any kind of video content, client testimonial videos can also be made as immersive and persuasive as possible. You’ll want to do this to maximize the impact of the video, especially if you only have a limited shot at reaching your target demographic.

Remember that if you’re not careful, your videos can be boring. Boring is dangerous for your business because it doesn’t engage, at all. It would have been better to make a controversial video since that would have some kind of effect.

Client testimonial videos that are well-made can grab the attention of viewers and keep it. That’s the whole point.

By enthralling viewers so that they watch until the end, it becomes easier to convince them that your business is worth a shot. More to the point, it gives existing customers to keep trusting you with their money.

Freedom to Create

Another great thing about client testimonial videos, which also makes them potent marketing tools, is how they allow you to be as creative as you want. You will have to adhere to certain standards such as not censoring the folks in the video. After all, you are going for authenticity here, but more on that later.

For now, just remember that aside from what your clients actually say, everything else is fair game.

You can create or have professionals create graphics that are colourful, inventive, and whacky as you want. It would, of course, need to keep with the theme of the video.

There’s no sense adding comedic elements when your clients are talking about sombre topics. It just wouldn’t fit.

However, as long as your creatives don’t clash with the message, you’re free to go nuts. It’s your client testimonial video.

Authenticity Given Form

A huge reason for the popularity of client testimonial videos, even during the era of televised marketing, is how authentic they come across. Everyday folks with everyday problems telling other regular Joes and Janes about how wonderful your offers are can have a profound impact.

It’s like when a neighbour, a friend, a family member, or even a colleague tells you about something new and wonderful that you simply have to try. It can be a new food place, a new shopping mall, or it could be your products and services.

The power of authenticity simply cannot be discounted, especially in this era when people no longer know which is real or fake. Client testimonial videos are about as real as things can get on the web. That’s a point that you can capitalise on so that your business can thrive.

Contact us at Ithaka Media and we’ll take care of all your professional video and photography needs.