Digital Marketing Intern Program by Deepak kanakraju- Finding AVATAR
By: Akshay Gill
Tags: Marketing, Demographics, Digital Marketing, Authenticity, Customer Avatar

Digital Marketing Intern Program by Deepak kanakraju- Finding Customer AVATAR

Hi Friends, after completing my first blog assignment and got its approval from Deepak kanakraju and team. Feeling motivated & got spunk to write second assignment of class 2- Finding Customer Avatar- Target Audience.

The second class was about Finding “Customer AVATAR”. When I heard AVATAR it strikes me as James Cameron’s science fiction movie in 2009 but its 2019 & after a decade we change from Avatar to Avengers…

One thing is common in both movies they have Hero who can solve all issues or a key to all of your problems because if we find our customer base half the battle won. In Digital marketing Customer is our Hero/Avatar/Avenger/Target Audience/God. He is the Key to all of our planning and strategies. The customer Avatar can be like any of these.

Before starting on what Deepak sir taught on second class. I would like to tell you a story of my college days when me & my friend to study for semester exams, we use to study on eleventh hour only. We plan to learn some portion of syllabus per person & then used to teach each other. So by this method we effectively completed 100% syllabus in less time this make us to help and understand the things in a better way. This is called Learn> Do > Teach. This is the first lesson learnt in this class. So after hearing this from Deepak sir I realized that some time we are doing things but not aware how to capitalize them. This is realized only when you have a good mentor like Deepak kanakraju with us. In the process of learning all of we do mistakes means we are on right path. We have to learn from our mistakes as mistakes are future benefits.

In the last class we learned that Key basic skill for Marketing is Communication. In continuation to that today we learn Marketing is about good conversations, better communicator so be better marketer. We have to converse 1:1 with our customer to understand them better and their pain. Remember of you can not converse with 1:1 you can not converse 1: many. We have to care our customer like our own baby. Every one in this world is surrounded by fake people so he likes to have someone who is authentic. So we have to be authentic to communicate better with customer.

Some time we don’t need to be perfect but be authentic for our customer.

It takes months to find a customer and seconds to lose one.

Now here comes main points that How to find the Customer Avatar:-

Deepak sir said “if everyone is your audience then no one is your audience”.

You have to define it but How to define target audience? In market segmentation you have to understand them better by based on their…

After collecting people data by survey, Calls and interactions we need to understand their need.

Now you have to make a 1:1 conversation with people. Rather than to catch them on social media like Facebook, Twitter, try to catch them on E-Mail as it’s a very personal space. Everybody read their mail in very personal and when you write to them join them in the mental conversations so that when he start reading your mail we feels so connected that you are talking to him only. Always address people with their first name. We have to focus more on center then border. It’s Always a bull’s eye.

After doing all the above interaction on day 2 class. Deepak sir taught us how to create a survey and gather the data or information on demographics and psychographics. In starting it feels awkward but “Remember Awkwardness is an indicator of learning”.

In the world of Internet customer service, It is important to remember your competitor is only one click away”

For my target customer I created this survey form.

https://docs.google.com/forms/d/e/1FAIpQLSdK-CNQ8oZdrq8dOKyL8EcchKxtT8woj9aN1QeT8jc7DdxZYQ/viewform?fbclid=IwAR1knqbjWwV2eqh4j65UnN_rO7FwfqcifTqpRj8mj4Uu0wiIGmAhR8t1bT4

As per my Survey it on some basic Financial planning.

As per my survey data followings are the outcomes although I got only two responses.

1. 100% are males.

2. Age group is 18 to 24 and 25 to 34.

3. 50% is from North & 50% south.

4. 50% have a loan & 50% don’t.

5. 50% start investing 50% don’t.

6. 100% graduate.

7. 100% have emergency funds.

8. 100% have 5 lac salary.

9. 100% are single.

Take away from the webinar

· Learn> DO> Teach.

· Mistakes are future benefits.

· Marketing is about good communication.

· Be Authentic to your customer.

· Finding Customer Avatar (Demographics VS psychographics)

Signing out for now

Akshay Gill