7 AppExchange Apps to Help Gather Data and Feedback
By: Ashley Velasquez
Tags: Surveys, Salesforce, Apps, Salesforce Tools, Customer Experience

Throughout the customer journey, organizations need to collect data and feedback on experiences and interactions. Feedback helps organizations understand what’s going right, what’s not, and where there are opportunities to make adjustments. One of the tried-and-true ways to gather feedback is with surveys. With apps available on AppExchange, organizations have the ability to receive data and feedback from customers, employees, partners — really, any audience—in real-time.

Let’s take a look at these 7 apps available on AppExchange that could help your organization.

GetFeedback is a survey solution that helps you build, distribute, and integrate feedback quicker and easier. Pre-built templates include Customer Satisfaction Score, Net Promoter Score, and Customer Effort Score. This allows for the customer to sync real-time response data into Salesforce, use flexible Salesforce data mapping, and add robust analytics through feedback.

This free app from Salesforce Labs allows you to create, send, and capture customer feedback natively in Salesforce. Survey Force has the ability to create three types of questions — single select, multi-select, and free form text questions — onto the survey. Order them via drag-and-drop, and then distribute them through email templates and sites.

FormAssembly is an all-in-one web form builder and data collection platform that can help reduce overhead costs and eliminate time-consuming workflows. Its user-friendly form builder allows you to choose the level of customization to create contact forms, registration forms, application forms, payment forms, and more, and it can help in nearly every industry.

3B Forms helps users quickly build web-to-anything forms natively on Salesforce. With the 3B Rules Engine for data validation, your forms will collect only clean data. Add in the ability to e-sign contracts and agreements, tasks like onboarding workers can be much easier.

This 100% native app is a drag-and-drop solution that can increase the productivity of teams even when offline. Users can build, configure, and publish templates, complete forms, and then review them and run approvals through Youreka.

Survey Vista is meant for endless use cases using multi-language support with pre-made, branded templates. Its scoring engine can turn surveys and forms into quizzes, questionnaires, checklists, and assessments. Users can also analyze responses in Salesforce Reports and Dashboards.

Simple Survey can help companies capture customer feedback in Salesforce instantly with 1-click surveys and partial responses. This native app aims to help companies improve their customer experience, increase survey response rates, innovate products and services based on feedback, and increase Net Promoter Score. Tailored follow-ups can be done through automation and send features, which results in a more filtered measurement of response rates.

Collecting regular data and feedback from customers is a great way to learn firsthand what’s working and areas of improvement. If you’re looking to browse more survey apps, check out the category page on AppExchange.