How to do Email Marketing in 2021 [Easiest Way]
By: Daniel Fernandez
Tags: Email Marketing Strategy, Email Marketing Lists, Email Marketing Software, Email Marketing, Email Marketing Tips

Introduction

You will be surprised to know that in the last 4 years and now many companies are reporting great success with carefully implemented email marketing strategies. Email marketing is one of the oldest digital marketing strategies adopted by a large number of online marketers.

Did you know that there are three times more email accounts than Facebook and Twitter account combined? Or that you are 6 times more likely to get a click on an email than on Twitter?

Email marketing is a great way to reach customers or your target audience in a new way. It’s the most direct way to acquire new leads, convert leads, and retain current customers. Email marketing is not spam. Nor is it a personal note from a former colleague. It is something in between. Your customers don’t provide information lightly, and if used correctly, email marketing can be a relationship-building tool and a profit generator.

Email marketing has been one of the oldest and most successful internet marketing approaches. It is used for the following:

1. Information marketing

2. Product sales

3. Brand awareness

4. Generation of sales

5. Customer engagement

6. Customer acquisition

7. Customer retention and loyalty

With a properly created mailing list in any chosen niche, it is possible for companies of any size to send out multiple campaigns each month that; Target specific customers and focus on achieving one of the goals listed above in each campaign. Like all marketing, email marketing is about communicating with your customers but the difference is in the benefits to you and your customers.

You should use email to build an existing relationship with your potential subscribers and customers, providing them with relevant and valuable information that will help them achieve their goals.

That’s right, email marketing isn’t just about you or your business. This is your client.

If you keep this golden rule in mind, not only will your subscribers read your emails, but they will also be eager to hear from you at all times.

Unless you have the human resources, free time, and capital to individually build a personal relationship with each of your prospects and clients, email should be your best marketing friend.

“Email has an ability many channels don’t: creating valuable, personal touches at scale.”

David Newman

>> Click Here to Discover The Secret Email System That Skyrocketed a Struggling Business to a 7-Figures Earner Without Spending a Dime on Ads

In recent times, email has become an integral part of our life. Everyone is using email more and more and you need to learn how to make money from email marketing. When you hear an expert say, “The money is on the (email) list,” you are absolutely right but getting into email marketing can be difficult and, most importantly, very expensive even before you see a sale when not acquainted with the right knowledge.

This may be a new tactic for some businesses, I will break it down into easily digestible information that you can use to expand your business and see measurable results.

But how do you get started exactly? What are the steps to be operational with email and ensure the success of your campaigns?

In this guide, we’ll walk you through the process of getting started with email marketing to ensure your first campaign is successful.

What is Email Marketing?

Email marketing is the process of sending a business message, usually to a group of people, by email. In its broadest sense, any email sent to a current or potential customer can be considered email marketing. It involves using email to send advertisements, make business requests, or request sales or donations.

Email marketing strategies generally seek to achieve one or more of the three main goals of building brand loyalty, trust, or recognition. The term generally refers to sending electronic messages with the aim of improving a merchant’s relationship with current or former customers, to encourage customer loyalty and repeat business, to acquire new customers, or to convince current customers to buy something immediately and share third-party ads.

Email marketing has evolved rapidly along with the technological growth of the 21st century. Before this growth, when email was new to most customers, email marketing was not as effective. In 1978, Gary Thuerk of Digital Equipment Corporation (DEC) sent the first mass email to approximately 400 potential customers through the Advanced Research Project Agency Network (ARPANET). It states that this resulted in $13 million in sales of DEC products and pointed to the potential of mass email marketing.

Email marketing is a powerful marketing channel, a form of direct and also digital marketing that uses email to promote a company’s products or services. You can help your customers find out about your latest articles or offers by incorporating them into your marketing automation efforts. You can also play a central role in your marketing strategy with lead generation, brand awareness, relationship building, or maintaining customer engagement between purchases through different types of marketing emails.

Email marketing can allow you to create targeted, personalized messages. It can help you build meaningful relationships with your customers. You can also improve response rates to your direct marketing campaigns.

Best Email Marketing Platforms

1. Constant Contact

2. Sendinblue

3. Drip

4. CovertKit

5. Aweber

6. Getresponse

7. Mailchimp

Advantages of Email Marketing

It is relatively inexpensive.

It is easy to maintain and some aspects can be fully automated.

It adapts perfectly to any company, whatever its size.

The ability to reach specific customers, regardless of the stage of the purchase funnel in which they are.

Businesses and organizations that send a high volume of email can use an ESP (Email Service Provider) to collect information on recipient behavior. The information provided by the consumer response to email marketing helps businesses and organizations understand and utilize consumer behavior.

Almost half of the Internet users in the US check or send emails on a typical day, and emails are delivered between 1:00 am and 5:00 am local time, outperforming those sent at other times in terms of open and click fees.

Disadvantages of Email Marketing

As of mid-2016, email deliverability continues to be a problem for legitimate marketers. According to the report, legitimate email servers had an average delivery rate of 73% in the United States; six percent were leaked as spam and 22% were lost. This is behind other countries: Australia delivers 90%, Canada 89%, Great Britain 88%, France 84%, Germany 80% and Brazil 79%.

Additionally, consumers receive an average of about 90 emails per day.

Businesses considering using an email marketing program should ensure that their program does not violate spam laws, such as the United States’ Unsolicited Pornography and Marketing Attack Control Act (CAN-SPAM). The European Privacy and Electronic Communications Regulations 2003 or the Acceptable Use Policy of your Internet service provider.

Benefits of Email Marketing

1. It is targeted

While other online marketing techniques allow you to target your most qualified customers, email marketing allows you to reach them directly. This means that you can be sure of reaching exactly who you want and building relationships with current and potential customers.

2. Reach an interested audience

Another advantage of email marketing is that in order to receive your emails, people must register.

This means that by sending emails, you are reaching people who have voluntarily agreed to receive communications from your company.

The goal, after someone has signed up to receive your emails, is to prevent them from pressing the unsubscribe button. Find out what people can expect from your emails. Then keep submitting content that way so people receive what they signed up for.

3. It is accessible

Email marketing doesn’t need to eat up too much of your budget. Initially, an email marketing campaign can be completely free.

In the future, if you decide to buy software or partner with a marketing agency, you can still work on a budget of a few hundred dollars.

4. It has a high return on investment

Email marketing is one of the cheapest ways to promote your business.

The return on investment from an email marketing campaign can be astronomical. In fact, the average campaign generates a return on investment of 4,400% or a return of $44 for every dollar spent.

5. Increase brand awareness

When you communicate with your audience regularly, they are naturally more aware of your brand and what it stands for.

Your followers will become familiar with your products, services, and business as a whole because you will always be in your inbox.

By sharing useful information about your business or industry, you can also establish a reputation as a valuable resource that helps build the trust of potential

customers.

6. Works with your SEO strategy

It is possible that SEO does not have a marketing advantage by email, but these forms of marketing can help each other.

The links that link from an external website that you trust to your website can have a positive impact on your SEO. Tell the search engines that people trust in you.

If you share your website content in your electronic mail, it will increase the likelihood that someone who sees your electronic mail will link to your content.

7. Help you achieve your content marketing goals

If you publish regularly, you can share it with your email correctors.

And if you design graphics, write blog posts or videos, you can use email marketing as a channel to distribute everything you create.

When sending your content to your email correctors, you can increase your website traffic and, if your content meets your audience needs, you can also reduce your

website rebound rate, increase the time dedicated on the page, generate conversion, and reach other metrics that are important for your containment strategy.

8. It nurtures prospects

When someone completes an e-mail form on their website, they can use automation to send e-mails designed to move them through the purchase order.

With the appropriate e-mail marketing platform, you can adjust your e-mail campaigns according to someone’s interaction with your website and graphic data.

In addition to using written content for each step of the customer’s journey, you can address people who have just found your company, who are investigating

options, including lists to make a purchase.

9. It is easily measurable

Most email marketing platforms (such as MyEmailFX) offer integrated analysis that provides information about your results. Each platform is a little different, but for the majority it allows you to evaluate key information that can help you understand the success of your campaign.

You will see information such as the frequency with which the electronic mails opened and whoever clicked, which clicked on the electronic mail links, how many electronic mails “bounced” the user who canceled the registration on the website.

10. Is customized

With e-mail marketing, I end up doing more than just targeting people based on their interests.

Another one of the many benefits of email marketing is that you can use AI and automation to create unique experiences for your email subscribers.

If someone made a purchase and provided your email, you can use email marketing to request reviews or send suggestions for items to develop that purchase.

You can go to each subscriber by name and send e-mails to our subscribers’ time zones to make each e-mail more personal.

>> Click Here to Discover The Secret Email System That Skyrocketed a Struggling Business to a 7-Figures Earner Without Spending a Dime on Ads

Types of Email Marketing

Welcome Emails: Initial contact with potential customers often shows that they are unprepared for business. In fact, research shows that only 25% of leads are ready to sell right away, while 50% of leads are qualified but not ready to buy yet. Therefore, nurturing is essential to bring potential customers closer to the purchase phase.

Welcome emails show better open and click rates when they offer a personal touch and introduce your organization without delving into the sales pitch. Don’t introduce a new product or service before establishing a relationship. Just work to make a good first impression, illustrating your knowledge and experience in the industry, and pave the way for future contacts.

Electronic Newsletters: Many businesses and organizations send out email newsletters to stay ahead of their recipients. In fact, most industrial companies use email newsletters as the basis of their email marketing program, as they are excellent tools for informing current and potential customers about your business, as well as for presenting profiles of employees, exciting company projects, and relevant graphics.

Before getting into the details of creating email newsletters, you’ll need to determine your goal. What do you want your email newsletter to accomplish? You may want to nurture your existing contacts and become the first brand they think of when they need a product or service in your industry. Or your goal may be to increase the exchange to attract new people to your list. When setting your goal, think about what metrics you can use to monitor your progress.

Dedicated Emails: Dedicated emails, or also known as standalone emails, contain information about a single offer. For example, you can inform your target audience about a new whitepaper you have published or invite them to participate in an industry event that you are organizing.

Dedicated emails help you set the context for displaying the main call to action. In that sense, they are similar to landing pages. Dedicated mails are generally used to target the entire email database, a practice that is not necessarily effective in maximizing conversions and minimizing cancellations.

While there are cases where all of your subscribers need to be notified, such as a timely new offer or an unprecedented national emergency, in most cases, you will want to segment heavily based on the different behaviors and interests of your subscribers.

Direct Incentive Emails: As an inbound marketing tactic, lead nurturing involves understanding the nuances of time and the needs of your leads. That is why it is important to define the personas of your buyer to effectively reach your target audience. Otherwise, your emails will not be opened or deleted.

Lead Nurturing features a series of closely connected emails with a cohesive approach and packed with helpful content. In this context, lead development offers more benefits than a simple blast of individual emails.

Promotional emails are a multifaceted beast. They can be designed to promote a variety of things, from marketing materials such as blog posts, webinars, and e-books, to discounted service offerings. These types of emails can also be used to let your customer know what is happening in your organization. You can even send these emails using an automated system, reducing time and labor requirements.

Make sure to create different types of promotional emails to meet the needs of your users based on their position in the marketing funnel. This ensures that you deliver useful content directly to all potential customers, at the right time in their buying process. The overall goal here is to guide them through the sales cycle to get them into the funnel and ultimately convert them into loyal customers.

Sponsorship Emails: All the types of marketing emails we have discussed so far assume that you are sending communications to your own email database. If you want to reach a different audience and get new leads, you can try referral emails with display ads. A sponsorship generally involves you paying to include your copy in another provider’s newsletter or dedicated direct mail.

Referral email campaigns are a component of a paid media strategy, which can also include pay per click (PPC), display advertising, mobile advertising, affiliate advertising, etc. In this universe of payment methods, you have the advantage of being very specific when describing the target audience you want to reach.

Typically, you will need to design your email copy or ad placement according to the specifications listed by the provider. Check if the partner has size restrictions or suggested images. Please provide the HTML version and the plain text version of the copy in advance.

The main element of referral emails is evaluating the provider. Make sure you are a trusted partner and understand the needs of your manufacturing business (if you don’t already have a business relationship).

Transactional Emails: Transactional emails are messages triggered by a specific action from your contacts and allow them to complete that action. For example, if you are registering for an industry webinar, you will fill out a form and receive a transactional email (thank you), which will provide login information to register. If you double opt-in, people will receive an email asking them to click on a link to confirm their registration.

Transactional is also the messages you receive from e-commerce sites that confirm your order and provide shipping information and other details about your recent purchase.

Re-Engagement Emails: If the metrics show that part of your signed customer list is down, it may be time to send a re-engagement email to re-establish contact and goodwill. Asking for feedback is a great way to get your company back on their minds, and if they respond, everyone wins; they are on top of your business again and you have new feedback to work on to improve your marketing processes and tactics.

And even if they choose not to participate, there is a silver lining: Your email engagement rates will improve overall, and your email reputation will be strengthened among Internet Service Providers (ISPs).

How to do Email Marketing

Do you want to know how to get started doing email marketing? Email marketing has many moving parts, but that doesn’t mean it has to be complicated. See how it breaks down …

Start with your list. Mailchimp made it easy to collect leads immediately, even without an email marketing service. I recommend it especially if you are new to email marketing.

With Mailchimp, you can start building your email list and even start contacting leads, while keeping your leads safely stored on the list dashboard. So, when you’re ready …

Add an email service provider. There are a ton of them, but we’ve taken the guesswork out of choosing the right one for you and your goals.

After these two steps, all you have to do is narrow down your lists and posts to reach your audience and really connect with them. Also, you will be able to set up some automation in your email service, which will make things much easier for you.

Ready to start? Let him do it!

1. Outline your Goals

It’s worth taking a minute to think about your goals and what you really want to achieve with email marketing, as this will determine what type of campaign you will send, who you will target, what content you will include, and how you will measure success.

Email marketing should be an important part of any digital marketing plan because of its effectiveness in driving conversions and building brand loyalty.

Have a marketing plan and goals clearly outlined.

The key to setting the right goals for your email marketing initiative is by aligning your company’s marketing goals and key performing indicators. This aids to generate new listings and leads for your products, participants for your event, donations for your brand, and much more.

Email marketing is the most powerful channel for reaching your audience and it can be used to achieve several different goals. So, it’s worth considering what you want to accomplish with it before you begin.

2. Build your mail list

What most people do when they want to build a mailing list is put a subscription form on their website and wait for people to subscribe. Unfortunately, this strategy generally doesn’t work very well.

You need a lead magnet to be able to build an email list. Your lead magnet is something that draws potential customers to your email list, usually in the form of a gift. The offer can take many forms, must be of interest to your potential customers, and is offered free of charge in exchange for an email address.

There’s just one problem: people have become too protective of their personal information. You cannot expect to receive an email address without exchanging it for something valuable.

Think of a primary magnet that is relevant, useful, and makes life easier for your potential customers.

Here are some types of lead magnets you can make:

Ebook

Webinar or Course

Software/Tool

Whitepaper

Infographic

Report or Study

Checklist

Template

To grow your email list, you need to attract people with an attractive offer which is your lead magnet.

Here are some additional incentives you can use to get people to join your email list:

Engaging content — If you blog or produce content on your website, the offer to send your best content to subscribers via email is a powerful incentive for them to join your list.

First Order Discounts — If you sell products in an online store, offering people a discount on their first order if they subscribe to your email list is an incredible incentive. This not only encourages people to sign up, but it also encourages them to buy.

Upgrade with Free or Express Delivery — Offering free or enhanced delivery when shopping for your customers is a great incentive to join your list. Not only is this offer highly relevant, especially when offered during the checkout process, but being able to have a desirable item in your hands faster is a powerful motivator for people to sign up.

Also, the other part of the equation offers many simple subscription possibilities, as it makes it easy for users to sign up. Although the type of application form you will use will depend on the incentive you offer.

3. Choose the type of campaign you want to send

There are several types of email marketing campaigns that you can send to subscribers, and which type you really choose depends on the goals defined in step 1.

4. Create your First Campaign

In creating your campaign, use images and visuals to boost engagement. The content of your campaign should be personalized. Don’t write your email as if you are addressing it to a group but directly to an individual subscriber and ensure the campaign is relevant to every subscriber.

>> Click Here to Discover The Secret Email System That Skyrocketed a Struggling Business to a 7-Figures Earner Without Spending a Dime on Ads

5. Measure your result

Once your first email is sent and your followers start to open and click, you can start monitoring the success of your campaign.

You can track the success of your email marketing campaigns using the analytic tool and your website analytics using Google Analytics.

The reporting section of your email marketing tool is the right place to understand how people interact with your email campaigns.

The information gathered from the analytics should be used to modify and improve your email for your next campaign.

Email Marketing Strategy

Knowing how to do email marketing yourself, it is important to choose which strategy suits best for the goal you want to achieve.

For the past years research has shown that these strategies have worked effectively in delivering massive results for email marketers.

Therefore, in writing your email campaigns, take into consideration the following:

Personalize your message

When we talk about personalized email marketing, we don’t mean that you send an individual email to each subscriber. Personalization means that you use customer data to create a personalized message.

Amazon is a great example of a company that personalizes well.

All Amazon emails are personalized.

It is not “Dear customer”, but “Dear Steven”.

It’s not “You might like these … (randomly generated)”, but “You might like them (based on your purchase history)”.

For Amazon, email marketing is not just another marketing channel. This is the key to the overall customer experience.

Amazon CEO Jeff Bezos is an email mentor. Jeff Bezos understands the value of emails and is known for reading customer complaints. It’s also why over 35% of all product sales come from recommendations (via email and on-screen).

And it wasn’t just Amazon that saw these kinds of results through personalization.

An Experian study found that personalized emails offer 6x higher transaction rates.

Let’s break this down into numbers that we can all relate to:

The most recent research found that email marketing generates $ 0.08 in email revenue.

This may not sound like much …

But if you send an email campaign to 500,000 subscribers, you can get up to $ 40,000 in revenue.

That is extra income!

But if you use personalization in your emails, you can expect a lot more!

According to new research,

Personalization can generate a return on investment of $ 20 for every dollar invested.

How about an income opportunity?

The best part is this:

70% of brands don’t use personalization in their email marketing strategy.

This means that by personalizing your emails, you stand out from the competition.

The easiest way to personalize is to address the reader by name. Most email service providers (ESPs) offer this as part of their functionality and this tactic alone will improve your campaign performance.

For example, subject lines in emails personalized with the recipient’s name can increase open rates by 16%.

Segment your subscribers

Segmentation ranks second on this year’s top initiatives list, according to email marketers.

Do you know why it’s so high?

That’s because when you segment your database, your email campaigns become much more targeted at your audience.

Let’s take an example:

You are hosting a networking event for small business owners located within a 20-mile radius.

How can you expect to get the best attendance for your event?

The answer is segmentation.

The best way to get small business owners to show up at your event would be to create a segment of people who identify themselves as small business owners who live within 20 kilometers of your event and then send them an invitation via email. The segmentation part is simple and can be done easily with CRM software.

Compare that to emailing your entire database, with subscribers spread across the country (or continent).

How annoying is it to receive an email inviting you to an event on the other side of the world?

Is very annoying!

Before we start segmenting your database, let’s see how valuable it can be.

A HubSpot study found that all email marketing KPIs perform best when you segment your email list. By segmenting your lists, you’ll get better open rates, revenue, leads, deals, and more customers. Another advantage is that segmentation goes hand in hand with GDPR and email marketing.

But does it really work?

Yes!

Here is an example from our own email marketing campaigns:

We recently sent out two email marketing campaigns. Both campaigns had the same theme and the same content.

The first campaign was sent to our non-targeted mailing list, while the second was sent to our targeted (interest-oriented) list.

The first undirected email received an impressive 42% open rate and 4.5% click-through rate.

However, the targeted email campaign achieved an open rate of 94% and a click-through rate of 38%.

I’d say it’s very valuable, right?

And that’s why so many marketers segment their email, isn’t it?

False.

For example, 9 out of 10 email marketers do not segment their database.

So, here are some examples to get you started with the orientation:

a) Segment by sector: do you offer services and products to companies or consumers? Knowing the industry of your subscribers is a great way to segment your email campaigns. For example, a company that sells auto parts would engage at a much higher rate if it received email campaigns about automotive products, compared to a company that sells software.

b) Segment by business size: Also known as account-based marketing, segmenting email campaigns by business size or annual revenue is a great way to increase response rates. A small business employing 5 people is probably not ready for the largest industry conference of the year, while a business employing 750 people may be more suitable.

c) Sales Cycle Segment: First-time buyers won’t be prepared for a pushy sales pitch or one-on-one demonstration, but they will be more appreciative of receiving a whitepaper on industry research. At the other end of the cycle, ready-to-buy shoppers will respond well to product webinars or free trial offers.

Send mobile-friendly emails

In 2012, 27% of all marketing emails were opened on a mobile device.

In 2014, that number increased to 42%.

Now it has reached 61%!

They are huge numbers!

And what do you do as soon as you wake up in the morning?

If you are like me, I think you have your phone next to the bed and the first thing you do every morning is check calls, messages and yes, you guessed it, emails …

Don’t worry, you are not alone. 50% of us do.

When you send an email to a subscriber who reads their email on their mobile device, but the email is not optimized for that device, what do you think you are doing?

Most of the time, they will unsubscribe or remove it.

So why is nearly half of all emails still not mobile-friendly?

Worse still, our own email marketing research found that 20% of email campaigns are not mobile-friendly.

Still, at the opposite end of the scale, and when email campaigns are optimized for mobile devices, they generate a lot of revenue!

The average revenue from mobile email is $ 0.40, more than 4 times the revenue from a click on a desktop email, according to Yesmail.

Revenue per email on mobile devices is 4X higher than desktop

Automate campaigns when possible

Trigger-based emails are emails that are sent automatically based on user behavior.

The most common forms of trigger emails are “welcome” emails, thank you emails, and “transactional” emails, such as order confirmation emails.

The data behind activation emails shows that activation emails perform much better than traditional emails.

For example, Epsilon found that:

Trigger email open rates can reach 49% (95% higher than traditional email open rates)

The average click-through rate (CTR) for activating emails is more than double the rate compared to traditional email click-through rates.

The world’s best conversion sites, sites that convert up to 40% of their traffic, use trigger emails.

Not only that, Forrester's research found that trigger-based email marketing campaigns can generate 4x revenue and 18x profit.

It sounds too good to be true?

Well, no. We tested it and it Works!

Our triggered emails generated 5x higher open rates and 15x higher click-through rates.

Today, only 20% of marketers use triggered emails and they account for a small percentage of overall email volume, around 2.6%. However, they can represent up to 20% of your email marketing revenue.

Sent emails work great because they hit the sweet spot in email marketing.

>> Click Here to Discover The Secret Email System That Skyrocketed a Struggling Business to a 7-Figures Earner Without Spending a Dime on Ads

CONCLUSION

Email marketing is a powerful sales and revenue engine for businesses. It offers greater reach and a better return on investment than any other channel available to marketers today.

So, follow the steps outlined in this guide to get started using email marketing quickly and easily. It’s easy for you to create and send an email campaign, and it will generate unbeatable results for your business.

Email marketing continues to pay off.

But email marketing has evolved. It is no longer as easy as sending the same email to everyone.

It’s time to update your email marketing strategy.

Now you need to send targeted messages. Custom messages optimized for multiple devices.

You should also try new items. Trends change rapidly and what worked 12 months ago may not work today. Be open to testing. And when you understand what works, look for ways to automate triggered emails.

By implementing these new changes to your email marketing strategy, your customers will be more responsive, your campaign performance will improve, and your business will continue to grow.

What do you think makes a modern email marketing strategy successful?

Let me know by leaving a little comment below.

If you have benefited from this email marketing comprehensive article, do not hesitate to share it on all your social media platforms as it will encourage us to write more helpful content for you.

Cheers ):

DISCLAIMER — This post is solely for educational purposes only. Individual results may vary. It is very important for you to know that everything you do and get from this depends on how much work you are willing to put in. Some of the links on this post are affiliate links, meaning that some of the purchasing made through the links will give us a commission, without any additional cost occurring to you.