How To Share Your Blog Posts For Maximum Visibility
By: Rachel Thompson
Tags: Entrepreneurship, Business, Marketing, Writing, Social Media

Whether you’re writing here on Medium, a guest post on a high-volume site, or building up your own blog or vlog (video blog), you want as many eyes as possible on your posts, right?

Yea, you and every other blogger. That’s the challenge, isn’t it? Writing blog posts consistently is a huge part of any author platform. Why?

It creates consistency for your readers, adds visibility for your author branding, helps with pre-marketing an upcoming release, establishes your expertise, as well as helps you develop a regular writing ritual.

All good things.

Yet, the writing is only part of the challenge. Marketing your writing — yes, marketing your blog posts — is the other part. The part most writers run screaming from. Yet, don’t you want people to read your work? Of course, you do.

Here are 10 ways to get more eyes on your posts (in no particular order of importance) as soon as you hit publish:

Share your post on Twitter. Once you’ve done so, pin it to the top of your profile, so that’s the first thing followers see when they interact with you. How? Do the following:

a. From your profile, find the Tweet you’d like to pin.

b. Click or tap the icon located at the top of the Tweet.

c. Select Pin to your profile.

d. Click or tap Pin to confirm.

Whenever you post something new, replace the pinned tweet. Tip: You can only pin your own tweets.

Don’t have Twitter? Think it’s just for the youngins? Come on. It’s been around fifteen years, y’all. The youngsters have now migrated to Snapchat and TikTok, anyway. Plus, tweets are indexed by Google, which is important for you in terms of Search.

If you can text, you can tweet.

2. Participate in tweet-sharing memes, such as #MondayBlogs, where you share blog posts on Twitter on Mondays. Pretty self-explanatory, right? 10K-15K people participate every Monday (I know because I created the hashtag about eight years ago and see the analytics).

Here’s the trick: Share your own posts (old, new, whatever) as well as retweeting others. You get what you give. Read more about the guidelines here.

I suggest scheduling in your #MondayBlogs tweets each week using Buffer or Hootsuite, or whatever social media management tool you use (if you don’t use one, start. HUGE time management benefits. Most have free or low-cost options.)

3. Want to really take advantage of Twitter? Create a thread. Share a part or even all of your post as a threaded post on Twitter. How? In the Compose box, click on the + sign to add another tweet. Keep adding until you’re done.

Be sure to add the link to your post here on Medium (or wherever) at some point (I usually wait until the end of the thread) to direct readers.

Once you’ve created the thread, make it into a Moment. (Here’s the Moment I created on my @BadRedheadMedia Twitter after I published this piece.)

4. Share the post on your personal Facebook account AND your Facebook Page. You can also post a few paragraphs of the post in the Notes section of both and then link to your post.*

Both your personal Facebook account and your Page have a Notes section. You need to activate it. On your personal Facebook account, click More > Manage Sections > put a checkmark next to Notes.

For your Page: go to Settings > Templates and Tabs > Scroll down to Notes > On.

Tip: It’s perfectly fine to share blog posts on your personal Facebook account (aka, the ‘friends’ one). It’s not okay to pimp your books. Save that for your Page.

*Facebook has started taking away the Notes function on Pages, reportedly removing it completely by the end of 2020. You may still have this option on your Personal account. I do not.

5. Share on LinkedIn. Businesspeople are readers, too. Duh.

And, just like on Facebook, you can share your entire post on LinkedIn and then link to the original post.