10 Ways To Create The Perfect Online Video
By: Learn Prompt
Tags: Video Marketing, Video Marketing Tips, Videocreation, Video Marketing Strategy

Focus on Planning Productions

The first technique to creating “homemade” videos that looks like professional videos for the online consumers involve planning the production into detail. In many cases, quality and engaging videos never happen by accident. They are always created as a result of pre-production planning. Regardless of the event being recorded, the most important thing is to have a plan. It involves writing down or making a mental list of shots/scenes that should be included in the video. As an example, a person planning to create a video of a birthday party may include the following shots; decoration of the birthday cake, arrival of guests at the party, welcoming of the guests at the party. Introduction and exchange of pleasantries among guests, presentation of the birthday cake, blowing of the candles, cutting of the cake, opening of presents, entertainment and dancing, as well as the departure of the guests.

If the video is about an event as highlighted above, the agenda for the event can be used to prepare the list of shots. In simpler terms, it is important to know what is going to happen at the event so that it is easier to shoot the video. Without a proper planning of the event, shooting the video may be difficult and one may miss out on the most important scenes that viewers would expect of any event. If the video does not cover an event, it is still important to plan appropriate to take the right shots and arrange them in a chronological order that captivates the viewers’ attention. Besides the planning of the shots at the event, planning goes beyond to include how the shots would be taken, software for editing the video, music, graphics, and exportation among other things. In general, the planning process it an important tip which involves the first step of creating the video until the last step of releasing it to the public through different online platforms. In general, the pre-production planning for a quality and engaging video involves creating the shot list, story board, prop list per scene, as well as the B-roll. The Broll is the additional footage that makes the story come into life when being edited.

Use new Kinds of Motion

The era of shooting videos from a stationary tripod or a couple of tripods is long gone.

Today, the most interesting and appealing videos are shot/created using new kinds of motion: aerial footages, Steadicams, timelapse and hyperlapse, and/or sliders. First, videographers must not be in planes or helicopters to create good aerial footages. The development of remotecontrolled drones provides video makers with inexpensive ways of getting their GoPros or DSLRs airborne to shoot videos. The results from such technologies are as good as those obtained from helicopters or planes flying through buildings and other places.

Second, the Steadicam helps in eliminating shaking and rolling when a person walks or runs when shooting the video. Even though they were introduced in 1976, Steadicams remain one of the most important tools in creating top videos. When the shaking of the body (when in motion) is eliminated, one can create clear videos in which all details are captured without any jarring effects. The video maker can shoot alongside the subject as they run or walk so as to give them the sense that they are in action. As such, the subject will act in the right way while the video maker will eliminate any undesired effects related to motion.

Third, the techniques of hyper-lapse and time-lapse help bring great effects to videos being created. In time-lapse, the action scene is speeded-up but the camera remains static or moves very short distances. The movement of the camera is often under the control of motorized rigs which are only capable of subtle movements. On the other hand, hyper-lapse enables the camera to move considerable distance to provide perfect videos regardless of the motion paths or angle changes of the camera. In simpler terms, both time-lapse and hyper-lapse are the same except that the latter gas no limitations on motion. In general, the changes brought about by time-lapse or hyper-lapse are subtle, but the outcomes are remarkably interesting and appealing to audiences.

Lastly, the sliders are mounted on tripods to allow the camera to be moved smoothly through scenes. The sliders are mounted on the tripods to emulate the technique used by big film crew professionals to achieve greater results for their videos.

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