How Design Projects Wish Happy Holidays: Compilation Of Christmas & New Year’s Activities
Tags: Graphic Design, Creative Marketing, Illustration

The ‘ho ho ho’ season is here! Wherever you look, logos are wearing Santa hats, string lights are shining from all corners, festive patterns decorate each illustration.

Why are projects doing that?

To create an atmosphere, to become closer to their audience. We’re all sharing the same miracle, and we are just as excited as you are.

Themed activities are also a great way to engage the community, let them share something personal, or even receive some gift.

And who can be more creative about their festive designs than, well, designers? Today we’re looking into how design-related projects are approaching the holiday season, and what creative incentives they have for us in stock.

Hope this list will bring you some joy and inspiration. Let’s go!

Sketch is a vector graphics editor for macOS allowing to create, prototype, and collaborate on different projects.

On their Instagram, they have this program called #12DaysOfSketch. During 12 days leading up to Christmas, and a few days after it they publish a series of posts, featuring giveaways, small downloadable gifts, and even cool graphics. The team had been giving away 45 prints of the limited edition native Mac poster, and also allowed to download custom made wallpapers, movie posters, and a lot more.

I’d say, it’s a very nice campaign. They managed to engage their audience (who doesn’t want gifts after all), and redirected users to go try things in the app itself.

You can download all the cool gifts here.

Gingersauce is a professional online brand book maker, allowing you to create brand books automatically, from a logo.

This project’s holiday campaign consisted of a series of Instagram posts and articles. They have decided to put an emphasis on what will be useful for their audience — and were right. Here are some of the resources I marked for myself:

This blog post lists mistakes graphic designers constantly make, why they shouldn’t, and what they can do to avoid making them. First I was drawn by the title ‘How many sins are you guilty of’. Upon opening, I saw that it was a cool article with memes, and fun stuff. I already ticked my sins, go try too!

Gingersauce has also created downloadable Christmas cards you can share with your close ones. They actually played it off very cool. Since they are always teaching branding, they put it like this: We care about your personal branding, and can’t let you lose your reputation. If you forgot to wish someone Merry Christmas, use our cards. Kinda cool!

Crello is a web tool to create animations and graphics for social and web.

Crello decided to be relatable and created a Bingo game with all things you definitely did during 2020. What can I say, Covid was (and is) a nightmare, yet we’ve never been more similar in our day to day life before.

How many points did you get? My score is 9.

On their blog, Crello also recapped 2020, gathering a lot of interesting facts, such as how brands approached the corona crisis.

Genial.ly is a web-based tool to create presentations, infographics, guides, and many other visuals.

To sum up 2020, on their Instagram page Genial.ly team has posted a funny video featuring people trying to pronounce the name of their project. Fun to watch sets into a light mood and has a deeper meaning. With this video, the brand made sure their audience knew that no matter what they call them (whatever the circumstances) they are still thankful to them by their side.

Desygner is a web-based tool for content creation like social media posts, ads, presentations, business cards, flyers, and more

The team has decided to celebrate the holidays by introducing cute holiday-themed icons available to use inside their app. Since the platform allows to create content for social media, it can be rather useful for people to create their own holiday wishes post.

6. Adobe

Everybody knows what Adobe is, I’m sure. You’re 100% using their solutions, like Photoshop, or Illustrator.

The Adobe team has created a heartwarming video featuring a lot of creator’s works. They recapped how hard 2020 was, and put an emphasis on how creativity prevailed among everything. They ensured that if we keep that creativity flowing, 2021 will become our year.

Rather inspiring I’d say!

The Bottom Line

Holiday activities are a fun, creative, and strategic way to promote positivity and loyalty towards the brands. I hope my little compilation was useful and inspiring. Maybe I missed anything? Make sure to let me know.