fabiochiu/medium-articles huggingface dataset:
Peloton Case Study for mobile app
By: Brunella Cataldi
Tags: Case Study, UX Design, User Experience, UI, User Research

We need to make viewing team members more intuitive because the user didn’t know it was clickable.

Changing the name of the button would help with that. It’s important to access that section so the user can challenge other members.

Adding a “Challenge” button next to each member and linking the member picture to their profile is necessary. This makes more sense to the users. We decided to add active challenges on the user’s profile as it was perceived as something missing. It serves as a reminder of the challenge to be completed.

One suggestion was to give the users a better opportunity to show their personalities on their profiles and team pages by adding background pictures. This gave us the idea to add an icon to link on their profiles to the users’ Instagram page.

High Fidelity Prototype with changes

Next Steps

First we would like to do another usability test with all the changes from the high fidelity testing.

Then adding an events feature where the user will be able to create their own events and share them with other members. We want to do more research and ask users what kind of events they would like.

Design custom Peloton stickers to add in the chat section as an extension of the brand.

We would also like to redesign the badges so they are more modern and transmit more motivation.

Of course we want to test out these new features on the Peloton screens on the equipment and on the tv application.
Case study: wellness concept app
By: Avie Estetikadiati K
Tags: Case Study, UX, Ironhack, Mobile Apps, UI

It's time to ideation

Quick reminder of the wellness challenge “The Wellness Institute is very excited to explore how they can leverage technology to help people live a healthier life. So they want us to propose a new mobile app designed to support wellness.” Then we decided to used the crazy 8 and MVP (minimum viable product) using MoSCoW method to find our best idea. Now, I present to you our idea:

Our approach is Léa could say: “Finally I found a friend, a family, and community to talk about my period!”

This is our best MVP (minimum viable product) solution to bring Lea’s problem to the right hand and we believe that people tend to have an interest in sharing behavior.

Our user flow will be like this:

BeReady app user flow.

About BeReady app…

So we wanted to create an application with the concept of period care management that users could find the right information regarding periods and they also could discuss with healthcare professionals and the community.

We started with our lo-fi wireframe then mid-fi wireframe, and we did the usability testing using our mid-fi wireframe with 6 participants.

Iteration design.

To resume, the participants told us that they need more efficiency when using the application so we decided to add a search bar, so they can find easily a topic they're interest with, we also move some icons to the navigation bar, and in chat feature, we change the navigation direction to the left.

BeReady visual identity

First, we started by creating our moodboard. We want to show our brand attributes such are; friendly, cheerful, and soothing. And for the design principle, we want to show our conversational, communicative, and feminine sides. The look and feel we choose is to remind us of the dynamic and colorful universe of teenage girls.

BeReady’s moodboard.

Then we created our style tile, the elements that we will use in our hi-fi wireframe. We have our logo, favicon, and our gradient color for a smooth touch, and our 2 types of image style for a dynamic touch.

BeReady’s style tile.

The prototype

Next step
Case study: How I helped Dragons’ Den successful applicant
Tags: UX Design, Case Study, UX, Dragons Den, User Research

Summary

01 Understanding the opportunity

02 Discovery: understanding the product, competitive research

03 Delivery and final thoughts

Background

One evening, I was watching Dragon’s Den and saw Joe Metcalfe pitching his app, Thrift +. As I was listening to his pitch, I decided to download the app and assess the user experience.

I noticed a few improvements could be made so that night, I reached out to Thrift + to see if they were interested in improving their user experience. The next day, I got a message from Joe accepting my offer.

What is Thrift +?

Thrift+ is founded on the belief that charity shoppers deserve the same quality shopping experience as regular shoppers. Their mission is to create the best destination to shop for second-hand clothes by bringing online charity shopping up to the same level as Amazon and Asos. Currently, Thrift + has an existing app (iOS & Android) and a website.

01. Understanding the opportunity

The brief

For this project, my main goal was to help Thrift + better understand their product and how they could best support their users. To accomplish this, I suggested conducting a usability review.

02. Discovery

Understanding the product

I began the project by conducting a web and app review. I spent the first two days navigating through and interacting with the product and documented my findings. Doing this helped me get to grips with the best and worst of the product and gain an understanding of the users and their needs

Research

My main findings were:

The app didn’t have an onboarding experience. This left new users without any knowledge of how to get the most from the app.

Basic interactions such as multiple selections’ and ‘back’ buttons were missing across the donation pages, increasing the risk of web/app and user abandonment.

Some of the wording seemed to target existing users more than new users.

Competitive research

I looked at key competitors to see what they were doing well, and what could be improved upon. My main findings were:

All competitors offered social sign-ins

Most competitors offered personalisation, curation, and recommendations to their members

A lot of the sites felt very commercial, and not unique or authentic

Depop, one of the competitors I looked at

03. Delivery

Using my findings, I created an in-depth report containing a list of UX and UI recommendations as well as a list of things to avoid. The approach taken to this usability review was to put oneself in the position of the ‘end-user’ as much as possible. Below are some screenshots from my report:

Donation page review

Asos (competitor) review

UI Recommendations

Final thoughts

I really enjoyed working on this project with Thrift +. The feedback I got was extremely positive and Joe confirmed that the company will be utilising my findings to improve their product.
Product Management | Case Exercise
By: Bella Rubin
Tags: Case Study, Product Management, Tesla Solar Roof

Featuring Tesla Solar Energy.

The price of solar has fallen over 70% since 2010 while solar panel efficiency has increased 30% since the 50s. Most panels come with 20-year warranties, and many of the oldest panels are still working 40 years later at 80% capacity.

Solar is effective even in cloudier climates. New York, Massachusetts and Minnesota are among the US states that receive the least amount of sunshine, yet their community solar programs have “delivered strong results for everyday people.” Majority of households choose to go solar to save on electricity and to be eco-friendly.

According to the EPA’s Greenhouse Gas Equivalencies Calculator, if the average American household converts to solar for one year, it has the same environmental benefits as planting and growing 100 trees for 10 years.

Here is the case exercise I put together when interviewing for an Associate Product Manager role at Tesla. While I moved forward to the final round of interviews, I did not receive a job offer. However, I learned a lot about constructing compelling case exercises, the product development life cycle and solar technology.
Machine Learning-based Market Map Solution For A Leading Financial Data Provider
Tags: Case Study, Machine Learning

This is a case study on automated service that leverages Machine Learning to provide a user with a list of companies according to the requested parameters.

Overview

This project was developed for a leading financial data provider that covers the global venture capital, private equity, and public markets. We remained its business partner for over 13 years, starting with a small team and growing into a primary full-cycle technology provider. A product manager from a financial data provider analyzed the market and while their competitors already had some kind of Market Map solution, we were tasked with perfecting this idea and developing it as a separate service with a visual interface, flexible functionality, and additional features.

Challenge

The client has a database with descriptions of the companies and their verticals. Each company is assigned a number of keywords. For a Market Map solution, we should take these descriptions, verticals, and keywords and clusterize them. The process of clusterization must be repeated numerous times, because each company operates in different areas. Each industry and vertical has its own hierarchy with multiple levels. Depending on the required extent of details, hierarchies must be adjustable.

We must turn company descriptions into vectors and clusterize them with Machine Learning algorithms. But this is where the first challenge comes in — each group must be named correctly. Manual processing will take a lot of time; hence, picking and adjusting the right ML algorithms is the only option. The second challenge is choosing the right hierarchy among industry codes, sectors, and verticals. Additionally, not all companies have a full or completely accurate description — it’s hard to group such companies correctly.

Read the full case study here: https://spd.group/cases/market-map-solution-for-a-financial-data-provider/
Redesigning IKEA’s Mobile App with 2.4 App Store Rating – a UX Case Study
By: Ammar Ibrahim
Tags: UX Design, Case Study, Design Thinking, Ui Ux Design, App Redesign

The home page have a poor space management; some of the sections take unusually huge space while others are looking cramped. Promo banner and featured products take most of the space; almost half size of the page itself, while the category sections(products and rooms) are barely noticeable due to its non strategic placement(on top of the very distracting promo banner) and the lack of visual.

“Being on the lower side of the visual hierarchy makes category section as one of the homepage’s major component doesn’t seem like one”

Insight obtained from user testing session

During the user testing session, three out of five participants took some time to find the category section, they didn’t notice it was there(due to its size and placement) and the promo banner is too distracting. One of the three user stated:

“I thought it’s just a text, not something clickable since it’s just text on top another text until I saw the grey arrow on the right, which also barely noticeable”

Also the home page itself lacks visuals. The only source of visual is the promo banner that scattered all over the place, therefore not being very intuitive and most of the user don’t find the home page appealing.

Home–Inspiration

Inspiration — Current app interface

From what I see, this page was meant to be a blog page, but the moment you tap on of the (blog)post, the app redirects you to their website. Here’s the thing, if you redirect everything to website, why bother making an app?

Majority of the interviewee would bounce back to the app the moment the app redirects them to the web. They close their browser immediately with no consideration to even load the web.

Insight obtained from the user testing session

Home–What’s New

What’s new — Analysis

This section were supposed to showcase the new products available, but instead they only have two slides on the page: one for the inspiration post(that will redirect you to their website, yes, you’re right) and one to showcase the products, which is not very effective the slides could only cover slight of the new products and also slides/carousel is not an effective way to display items.

Product Page
Product Management | Case Exercise
By: Bella Rubin
Tags: Case Study, Product Management, Amazon Halo, Product Strategy

Featuring Amazon Halo

Photo from https://restechtoday.com/hello-amazon-halo-wearable/

Amazon enters the healthcare arena to compete against Fitbit and iWatch with their newly released product, Amazon Halo. View my product strategy deep dive here.
Product Management | Case Exercise
By: Bella Rubin
Tags: Case Study, Favorite Product, Whastapp, Product Management, Next Billion Users

Featuring WhatsApp

Photo from express.co.uk

In February 2020, WhatsApp reported 2B MAU across 180 countries and 60 languages. That is 700M more MAU than Facebook Messenger and 1.6B more MAU than Snapchat or Telegram.

As a side project, I put together a case exercise to attract the next billion users and shared the report with a WhatsApp product lead to learn from the feedback. View the deck here.
Handling Failures in Civil Engineering Projects: A Brief Case Study
By: Keerat Kaur Guliani
Tags: Case Study, Civil Engineering, Field Trip, Flyover

An undeformed linear longitudinal extent of the (undamaged) girder- sight of the end of the girder is unrestricted when viewing it from the front, unlike the case where it may have been buckled.

Cause of Failure

During the lifting process, the girder tilted in a direction where it did not have sufficient inertia to bear its own weight, which resulted in the development of cracks. This tilting was due to the lack of a stable, even casting base on the bed where the girder had been laid.

Consequences

Fortunately, no lives were lost in this mishap. However, it did result in the loss of precious labour and time of at least 2 months, along with an estimated monetary loss of Rs 5–7 lakhs, which certainly sets the project back by a few months of work. Apart from the additional cost of the project this delay brings with itself, it also invites inconvenience of the huge amount of traffic that flows throw this section daily, due to the space the project takes upon the ground.

Had these cracks gone unnoticed or this section been placed onto its position on the flyover regardless, it could have led to much more dangerous situations involving bursting/collapse of the concrete girder and invited a heavy penalty for the contractor owing to negligence. Hence, the girder will now be discarded and replaced by the contractor and his team.

Conclusion: My Two Cents

Clearly, the simplest of tasks on-site in civil engineering projects require a lot of precision, in the absence of which, heavy losses(whether in terms of resources or lives) can be incurred. That being said, it would be interesting to think of a future where conventional civil engineering equipment is replaced by intelligent machines that can manage such tasks seamlessly and adapt to situations on-site, maybe even serve as decision support systems.
Case Study: The WhatsApp Acquisition & Facebook Privacy Promises.
By: Lydia F De La Torre
Tags: FTC, Case Study, Privacy, Unfair

Promise Land by Alan Levine

When one company acquires another, there’s usually a lot of discussion about how to harmonize divergent procedures — everything from personnel policies to buying paper clips. But, what should companies do in the event of a merger or acquisition with regards to privacy promises?

Organizations that acquire a company or merge with one and are thinking of changing how you handle people’s personal information, have three options to consider:

Continue to honor the privacy promises made to consumers before the merger or acquisition. Change the privacy promises already made to consumers: To materially change the practices for information collected before a merger or acquisition — for example, by sharing with third parties information where the original promise was not to shared- organizations need to inform consumers and get their express affirmative consent to opt in to the new practices. Change practices only with regards to information collected in the future: For this organizations also need to provide consumers with notice of the change and choice about whether to agree it. Simply revising the language in a privacy policy or user agreement isn’t sufficient because existing customers may have viewed the original policy and may reasonably assume it’s still in effect. Although it may not be necessary to provide affirmative express consent, the notice and choice must be sufficiently prominent and robust to ensure that existing customers can see the notice and easily exercise their choices.

Facebook’s 2014 acquisition of WhatsApp raised privacy issues for not following these rules. In a nutshell, WhatsApp had made promises to its users about what data it collected, maintained, and shared that went beyond those promised by Facebook to Facebook users.

In 2011, Facebook settled FTC charges that it deceived consumers by failing to keep its privacy promises.

Under the terms of the FTC’s order against the company, it must get consumers’ affirmative consent before making changes that override their privacy settings, among other requirements.

The FTC action made it clear that, regardless of the acquisition, WhatsApp had to continue to honor those promises (or both companies could be in violation of Section 5.)

The 2014 FTC Letter to Facebook on the WhatsApp Acquisition

In April 10, 2014, Jessica L. Rich who at the time was the director of the Federal Trade Commission’s Bureau of Consumer Protection sent a letter to Facebook and WhatsApp about their obligations to protect the privacy of their users in light of Facebook’s proposed acquisition of WhatsApp. Bureau Director Jessica Rich noted that WhatsApp had made clear privacy promises to consumers, and that both companies have told consumers that after any acquisition, WhatsApp will continue its current privacy practices.
Case study: Redesigning search experience of an online rental platform
By: Simran Mhatre
Tags: Case Study, Ui Ux Design, Design, UX, Search Experience

A few months ago, I joined Mutterfly as a UI/UX designer. My task was to revamp the website. This case study, which presents the redesign of our search experience is a part of that task.

Before we get started, let me give you a quick introduction to Mutterfly. We are an online rental marketplace for premium products. You can rent laptops, cameras and accessories, Playstations, gaming consoles, and various other party products starting at just 1% of its MRP. #saybyetobuy

Why was search redesign necessary?

At Mutterfly, we have a huge diversity of products for rent — cameras, laptops, TVs, gaming consoles, party items, fitness equipment. We wanted to make sure that every customer finds what they are looking for as easily and efficiently as possible without getting lost on our website. Search provides a direct path to a product or a collection which the customer has in their mind. Thus, a silky smooth search experience was crucial.

Our older search design wasn’t very robust. There were no query suggestions, the results would be displayed in a very compact space. Functionalities like recent searches and popular products were missing from the search. If the customer could not find anything with their search query, no help was provided to them. Improvements were also needed in the overall look and feel of the search. Below are a few screenshots from our old search experience.
UI/UX Case Study: The One Academy Website Redesign
Tags: Case Study, Ui Ux, Website, Mobile, App

The User’s Pain Points

After having done the interviews, I got a better idea of what my users are having trouble with. Most of them are still very new to college applications and sometimes they get a bit confused and lost when it comes to choosing the perfect course to study. Their main concern when picking a college is the course structure.

Other than that, I’ve also included a task for the user in order to find out what are their opinions on The One Academy’s current website.

User tasks:

1. Go to The One Academy’s website, can you find the Diploma in Digital Media Design course page? 2. Can you tell me what is Digital Media Design about?

In general, most of them mentioned that The One Academy’s website is quite tidy, organised and the website actually does provide a complete set of information that they would want to know about the school. However, most of them could not really answer my second task with confidence as if they did not fully understand the information on the website.
Emerging Spaces: Machine Learning-based News Trend Detection Service
Tags: Case Study

Find out how SPD Group developed a custom service that aggregates and groups news for trend detection leveraging Machine Learning technology.

Overview

The client is a leading financial data provider that covers the global venture capital, private equity, and public markets. We remained its business partner for over 13 years, starting with a small team and growing into a primary full-cycle technology provider. One of our teams has already been crawling financial news for this company. Over time, the volume of information has increased from approximately 100 sources of news to 2,000–3,000 sources. It was impossible for the team to process such a large amount of information by relying only on human experts, so it was decided to automate this process. While working on a solution, it became clear that it has a clear business value and thus could be an additional microservice for our partner.

Business goal

Developing a new microservice with a visual interface on the website that could help clients to find trends to invest in. Broadening the partner’s functionality with News Trend Detection Service will help acquire new clients as well as increasing the trust of existing ones.

Challenge

The biggest challenge is definitely the volume of information — around 50,000 articles in a day should be processed; that’s 18 million a year! The right set of Machine Learning algorithms must be used and adjusted to handle this volume properly. From a technical perspective, the team needed more powerful servers to analyze such a gigantic amount of information, as Machine Learning algorithms require a lot of processing power.

Read the full case study here: https://spd.group/cases/ml-based-news-trend-detection-service/
How to Raise US$1.35M for Your Tech Startup During a Pandemic
By: Aery Advisors
Tags: Case Study, Preseed, Venture Capital, Startups, Venture

A Venture Finance Academy Case Study — Introduction

A few weeks ago, in late November 2020, our founder Brad Furber travelled from his current WFH base in Basel, Switzerland to Kiev, Ukraine to produce a deep dive case study with Sam Cook.

The case study dates back to Spring 2018, when Brad met Sam at a startup conference in St. Gallen, Switzerland. Sam was pitching his media agency services to “authors and experts”, and Brad agreed to hire Sam and his team to produce some video content for Aery Advisors focused on certain venture finance matters. The videos were shot during the summer of 2018 in Warsaw, Poland. While directing some of the video sessions, which were based on Brad telling the story of his “hero’s journey” (namely, the story of an visionary entrepreneur with a big idea that could change the world if only he or she had enough capital to attract, retain and motivate the right team to build it), Sam bolted upright from his director’s chair and exclaimed: “Wow, it sounds like your telling my story!”

It started out as a simple request to help negotiate a proposed deal

Sure enough, about a year later, after Sam had moved his media agency business to Ukraine, Sam called to ask Brad to coach him through a negotiation with a non-dilutive source of capital offer that seemed almost too good to be true: upfront investment to hire developers and build a minimum viable product, in exchange for just 10% of future revenues. Brad was familiar with revenue-backed financing arrangements and, always curious about innovations in venture finance, Brad agreed to help Sam evaluate and design an appropriate deal.

[READ FULL ARTICLE ON OUR BLOG]

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UI/UX Case Study- The One Academy Student Portal App
Tags: Case Study, Apps, Student Portal, Ui Ux Design

Research Sprint

First, this project started by hypothesizing a problem and a persona. The purpose of this research is to understand what students usually find on The One Academy’s website and how satisfied the students using the website. I hypothesize my initial problem statement using Moore’s Template.

FOR final year TOA student

WHO wants to check out more information and the latest news/events

THE One Academy’s Website IS a website

THAT provides detailed information and the latest news/events

UNLIKE other colleges

OUR PRODUCT is a more convenient platform for students to check out more information and the latest news/events

User Persona (Hypothesized)

To validate the problem statement and user persona, I did a casual interview with 3 final-year TOA students.

Persona Survey Questions

Insight

100% of the interviewees did not visit The One Academy’s website after they enroll in The One Academy. All of the interviewees mostly use the student portal app to check out information as the information on the website is not relevant to them. Interviewees said that the drop-down navigation bar is messy and they lose interest in looking for more information. 90% of the interviewees find that the website is overloaded with text. They will just scroll away without reading. Interviewees feel frustrated looking for the job center on the website and unable to log in to it. Interviewees are concerned about looking for a job and understand what career opportunities they have. Most of the interviewees use job finder app to look for job information and career opportunities.

Validated Problem Statement

FOR final year TOA student

WHO wants to check out more information about career opportunities

THE One Academy’s app IS an app

THAT provides live career talk

UNLIKE other colleges

OUR PRODUCT provides up-to-date information, career advice, and job opportunity for students.

User Persona (Validated)

In summary, my persona is concerned about looking for a job and understand what career opportunities she has. She uses the job finder app to find out the information she needed.

User’s Journey

I’ve validated the problem statement and user persona. Next, I map out the user journey to understand my target audience and view from their perspective.

User’s Journey

The user journey starts from my persona who is graduating soon from college and friends start discussing different career opportunities to my persona gathering information of career opportunities to how she feels applying for a job.

Opportunities

Based on the pain points that are mentioned, I proceed to think of ways and opportunities to solve those problems.

Opportunities

The new student portal app that I’ll be creating is specialized for TOA students to find out more information about job opportunities.

Full Research Sprint Slides

Research Sprint

Full Research Sprint Link:

https://docs.google.com/presentation/d/1Gq3GP_bEy2vS5AoSXVWWxGYnanNFWx_C0uxl976IDrY/edit?usp=sharing
UI/UX Case Study: Personal Trainer Mobile App
By: Jose Gallardo
Tags: Case Study, UX, Mobile Apps, UI, Personal Training

Manage and track your client’s progress in one place

The Problem Space

In today’s world, you would think Personal trainers will have an easy way to manage all their clients with all the different tools out there but unfortunately that’s not the case here. As they use multiple tools and services, they begin to lose interest after a while and find it very inconvenient.

Solution

PT Workzone is a Personal Trainer app that will offer all management tools in one place in order for them to begin supporting their clients. They will have the ability to manage and create workout plans for all their clients as well as tracking their progress effortlessly.

Design Process

I decided to follow the Game Thinking framework by Amy Jo Kim and the double diamond design process in developing my final user experience.

The sub-processes include conducting user research to better understand the problem space. Once the problem space was settled I then began creating a solution space for it. This included a lot of brainstorming for ideas/solutions and translating them into sketches, wireframes, and high-fidelity designs. To polish these ideas, Usability Testing was done in order to have a well rounded design.

Hypothesize

When beginning this project I first began creating my product’s hypothesis. This included who I think my early customers are, what need my product fills, and how my product fills that need.

Empathize

Once I created my list of hypotheses, the next step was finding those super fans and begin interviewing them to better understand their behaviors.

Target Audience Description

After conducting user interviews and a survey, I then developed my user base who are specifically personal trainers whose age ranges from 24 to 40 Yrs old. They want to be more efficient and have a system that provides all tools at their disposal in one place.

Three personas were then created; 1 primary and 2 secondary. I used this information to help me reference back when going through the design process.

Competitive Analysis

To get a better understanding of what is out there for personal trainer apps, I researched and identified the market competition and followed it up with a competitive analysis on two main applications.

End to End Experience

Developing an experience journey of when, where, and how the user will step through the created experience, gave me a better outside look of how my product was going to be designed.

This 4 stage process focuses on how the users’ needs and goals change over time. Starting from a customer’s experience as a visitor, a newcomer, a regular, and finally an expert.

Learning Loop

A key component of our methodology focuses on the habit building stage also known as the learning loop. This process lays out the main core of the product and which will allow my core users to settle into a regular habit that will keep them engaged.

Information Architecture

Now that I clearly understood the needs of my users, I was able to identify the main tasks and began constructing the framework of the experience.
Case study: From research to design and back
By: Myroslava Domanitska
Tags: Case Study, UX Research, UX Design, Product Design, Mobility

Elli, a brand of Volkswagen, is a company that provides energy and charging solutions to private consumers and businesses. One of the products Elli offers, and the one I worked with mostly, is the Elli app which allows electric car drivers to charge their cars at public stations or at home. The app is currently available in Germany on the App Store and Play Market.

For 8 months, I did an internship at Elli as UX Researcher and was happy to work in a friendly environment where user always has a seat at the table. I always look at design and research as non-separable fields, so I also actively engaged in UX design in addition to research activities.

This article is dedicated to a case study of re-designing a flow in the Elli app, a story of how we went from research to design and back — and what we learned from it.

Why research and design should not be separated

You definitely heard about design thinking, double diamond model or many other concepts that promote one simple truth — research and design cannot be separated. They depend on each other and should organically emerge from each other. This seems logical — why do some companies then get it wrong?

While the importance of research seems generally accepted, some companies still view research and design as important but separate activities — let’s do some research while we’re designing those screens! In this case, research does not inform design decisions but is viewed as just another activity that ‘they have to do’.

The findings from such research are presented and lost, while the design process continues to happen, based on assumptions. Those valuable stories and comments from your users can’t be lost in vain — so here is a case of how we at Elli took design decisions based on what our users think, and what we learned from it.

The story of one re-design

Focus of this case study

For this case study, we focus on those users who subscribe for public charging in Elli app. They would need a charging card from Elli to have access to those services.

A new user would:

order the card in the app receive the card per post add the card to the account set the card as default for public charging.

We had the initial design of this flow implemented in Elli app (we further call it Version 1) — but we wanted to iterate once again because of some design flaws we noticed. Elli design team created an exploration of how an improved flow could look like. In this article, I focus only on the last two steps of the flow: adding card and setting card as default for public charging.

Adding card to account

Below I present the original (Version 1) and re-designed (Version 2) screen that users see when they haven’t added any charging cards to the app yet. In Version 2, we assumed that natural language in copy would help users better understand the action and its consequences.
Case Study: IKIGAI · A native Android App
By: Irene Andres
Tags: Case Study, UX Design, User Experience, UI Design, User Journey

During the sixth week of the Bootcamp, we carried out a project divided into two sprints:

Sprint 01: Design Thinking

BRIEF

The National Wellness Institute wants designers to reimagine how people can adopt and maintain a routine that enhances their wellbeing.

RESEARCH

Objective

· What needs people with anxiety?

· What they miss in their social environment?

· How can we improve their personal experience?

Client

The National Wellnes Institute:

MISSION · Enriches the lives and careers of wellness professionals.

VISION · It is to be the worldwide voice of the wellness community.

VALUES · Well-being, adding value to its members.

VALUE PROPOSAL · Well-being of its users and increase the number of members.

Desk research

Spanish population:

96% Suffered stress in 2018.

39,5% Suffer anxiety as a symptom of stress.

65% Suffered from anxiety in 2019.

Anxiety is twice as common in women as in men.

‘For a long time, mental and emotional issues have been considered something to hide’ ‘Offering them an alternative therapy is a great option to improve their mood since it is not so difficult for them to accept going to a painting or theatre class’ ‘The WHO between 2014–2023 develops a strategy that aims to take advantage of the contribution of alternative therapies for the health and wellbeing of people’

Interviews

5/5 Users began to advance when they found people like them and left toxic relationships.

4/5 Users affirm that despite having friends and family, during challenging times, they feel alone. It is because they think no one can understand them.

4/5 Users comment that they have used mindfulness apps but stop using them because they get bored, and they seem impersonal.

4/5 Users affirm: ‘When I am feeling good for a while, I ‘forget’ and stop doing the activities that help me be better’

3/5 Users have felt rejection sometimes when discussing their ailment with a family member or friend.

USER JOURNEY
Early Check-In
By: Go-Mmt Design
Tags: Case Study, Design, Internships

Early Check-In

2020 — the year of the pandemic, threw a lot of things into chaos and uncertainty. Travel and education, jobs and internships being among many many such areas. Even though we have always invested in fresh graduates; the demands of 2020 meant we change our ways of working (suspending our internship program, among other things).

Now we are back — confident that we can spend more time with our interns, share with them — learn and grow with them.
Case Studies in Squarespace: Pros Outweighed by Cons
By: Daniel Mcardle
Tags: Squarespace, Case Study, Ux Folio

Case studies have become an essential (if not the essential) means by which UI & UX designers showcase their work. As I mentioned in my last posting gone are the days of in-person hardcopy portfolio reviews. So I’ve had to adapt my methodology & work to reflect this.

Of course it makes sense that potential employers & clients would want a proper case study; ideally they show both your work & your process. In fact it’s become a bit of an art form itself, in that there are various schools of thought as to whether ‘step-by-step’ or ‘problem solving’ are the best way to approach them.

There are several apps and platforms such as UX.folio that are based almost entirely on presenting case studies. I’ve found several to be far superior to my current app, Squarespace. I’ve been able to work around it’s limitations to a great degree, but am now at the point that I have to decide whether or not I tweak and adapt my current site or abandon it entirely and go the UXfolio etc. route.

First off the pros of Squarespace, at least as I see them:

• engaging if somewhat simplistic templates

• relative ease of use

I’ve found the following cons to far outweigh those however:

• limited ability to build a new page, tab, or case study

• very limited styles; often the templates don’t allow for separate fonts, spacing, & especially alignment. I’ve had to redo entire sections because the template limits the ability to do centered headers over left aligned body text.

So it seems I’ll be using my current site until I’m comfortable enough with the case study-based apps to switch over. Moving forward I would recommend skipping Squarespace entirely & going straight into UXfolio & other UX apps.
Picking Classes — The Educated Way
By: Apoorva Kulkarni
Tags: UX Design, Interaction Design, Case Study

The Problem

Most college students can relate to the problem of having to scavenge reviews of classes. When pick days begin to near, students are frantically asking — and sometimes begging — friends and strangers about how a certain class is. Social media forums like Reddit and Facebook are filled with people asking questions like if a class was super hard or what were a few easy content area 1 courses. In some situations where a student does not have many friends or is a freshman, they end up picking a random class because they are not sure which classes to pick. Having faced similar struggles, I decided to create a product that allows students to have a central place where they can find honest and accurate course reviews that will allow students to make educated decisions.

Needfinding

To gain a better understanding of the potential users of the application, I interviewed three individuals to learn more about the different struggles students face when picking classes. Some of the questions I asked are as follows:

How do you currently figure out the best class for you? Is there anything that you like about the current method? Are there any alternative methods to finding the best class? How much time do you spend on finding classes?

Through their answers, I learned that there are a lot of frustrations about the methods they currently use. For instance, one interview mentioned that she typically just asks friends or friends of friends for their opinions about a certain class and makes a decision solely based on that opinion. This is extremely limiting as it prevents students like her from making an educated decision about their education.

UX Personas

From the insights I was able to gather from the interviews, I was able to build two personas:
Case study: An “o”de to great characters
By: Eric Saber
Tags: UX Design, Case Study, UI Design, Product Design, HBO

For this concept, I picked two HBO characters (Carrie Bradshaw and Tony Soprano) and one major WB character, Batman (of course, for myself). I broke the user’s name out of the original gradient ring and placed it below the avatar for practical purposes (I wonder how they deal with long names — smaller size fonts?), but also to give each profile picture some breathing room.

The subtle differentiation between my redesign concept and other services is I chose to substitute these character avatars in for the “filled” center circle within the iconic “O” of HBO’s wordmark. If you kind of blur your eyes, the homage is a bit more obvious, but I wanted to give a nod to the prestigious namesake of this new service. I used the same purple they use in their branding, but dialed down the transparency to put the focus on the characters and to give the screen a slightly more distinguished feel vs. the purple gradient from the original rings.

I’m super excited to see what HBO Max has in store for the future, both content-wise and design-wise. There’s a lot of opportunity for them to take their massive library of characters and make the service into a true Netflix competitor. Hopefully they’re already working on something like this now — because I really, really want to be Batman.
Photojaanic-Redesigning Mini Photobook Product UX
By: Krishna Patil
Tags: Case Study, Ui Ux Design, Redesign, UX, Experience

Overview

Photojaanic is an app where you can do wonderful things with your photos in a snap!

Such as create photo albums, photo gifts, wall décor and other personalized gifts. This app provides exactly what one would prefer for expressing their affection through gifts in the times of materialism and eroding emotional values. I stumbled upon this app while searching for unique gift ideas since it was my parents anniversary, I was really amazed with their photo album product as i could take them down the memory lane of their beautiful journey.

Project Brief

This self-project involves a redesign of photojaanic bestseller product experience that is Mini photobook within the current application, As I got along while exploring it, I experienced redundancy in the current design which led to this idea for the redesign. In terms of content and context organization, the layout within the app is bit chaotic for anyone to understand in a glace, this lead me to Create a simple, consistent design to address the current issues with a better user’s experience.

Approach

Finding suitable users. Conducting user research. (Methodology : Usability testing). Extracting insights from the statements made by the users. Affinity Mapping to make sense out of all the data. Wireframes. Final Designs.

Research

I wanted to understand the obstacles that people were facing while interacting with the app. In order to gain this insight, I conducted a usability testing and analyzed the existing app structure.

Competitive analysis research was conducted to understand how other apps are successful or unsuccessful as a task management tool.

Before starting with usability testing, I made sure to analyse reviews on Play store as well.

A couple of examples from Play store reviews are mentioned below addressing various issues.
UX Case Study: Designing an app to help with Valet Parking
By: Leona Phebe P
Tags: Case Study, Apps, UX, Mobile, UI

Overview

Did you know that customer’s felt more at ease parking their own cars rather than letting a valet do it? Car Park is an application that would help valet parking guides keep track of the customer’s car, thus putting the customer’s mind at ease.

The Story

Once when my family and I were out shopping, a valet parking guide had misplaced the keys of our car inside another’s car and they had left the shop. The guide had no information about them. Later on, I learned these mistakes have become quite common in recent years.

User Research

Since the only users of the application were going to be valets, I researched about the difficulties faced by them. To begin my research I searched online for the various misunderstandings during valet parking. I was stunned by the errors made. Due to the global crisis, the research and consequent analysis were made based on my personal experience and a small amount of data collected from online reviews. The results of the research led me to understand, valets typically fit into two personas.

User Personas:

Pain Points:

After researching online and asking a few questions to the valets around me I was able to develop a few considerations.

A proper method to note down the customer’s name and phone number. A way to match the key to the right car. A place to make note of the location of the car once it’s parked.

The Flow:

I tried to sketch out the way the users would make use of this app. After a few iterations, I decided to include only the essential features to make the user’s experience easy and comfortable.
EQUATE | A fitness matchmaker app
By: Elsa Wu
Tags: Case Study, UX Design, Fitness, UI Design, Product Design

An online fitness tool that enhances people’s lifestyle and well-being by pairing them with the right fitness buddy to make workouts more fun and sociable

Opportunity

Have you ever felt that sticking to a healthy workout plan sometimes seem impossible? Well, you are not alone. I believe many of us feel the same way, myself included. Let me start off by clarifying that I am just a normal person whose exercise habits are like most people’s. I am no fitness fanatic. You will not find me at a 6 a.m. bootcamp or on your daily Instagram feed with my chocolate peanut butter protein shake. There will be days where I feel extremely motivated to workout, yet there will also be days where I feel getting in shape just seems like such an insurmountable goal.

“Keeping new habits is as hard as breaking old ones”

When it comes to working out, the first few weeks are usually refreshing. We are motivated and excited to manifest our new year’s resolutions into concrete positive lifestyle changes. However, it gets extremely challenging, once that “honeymoon” stage is over. We are aware that staying active is important for our health, but more often than not, we find it difficult to gain the motivation to get started on a workout plan or maintain our initial motivation to stay committed.

This is how EQUATE all began. With the problem space in mind, I thought to myself, what does it take to get this potato (myself) off the couch and go workout? A UX design project seemed like the best opportunity to find a solution.

Project: Individual Capstone Project Role: Research, User Flows, Information Architecture, Sketching, Wireframing, UI, Prototyping Tools: InVision, Sketch, Figma, Principle, Adobe Illustrator Timeline: 5 weeks

My Design Process
¡Tus Derechos Humanos!
By: Jaun Rosenblum
Tags: Naciones Unidas, Derechos Humanos, Human Rights, United Nations

in Voices Of The Armed Forces
Human Meat Market In Michigan (Video Attached )
Tags: Human Meat, Usa Human, Human Rights, Human Meat Selling, Human Meat In Usa

meat Market in Michigan united States Of America it was Monday morning when a school going boy saw three mens . Towing a body . He kept following them.

After following them he reached in a warehouse of a company. He saw some unbelievable things there he get shocked. He immediately took his phone and started taking video of All the scene. When they were cutting human body in different pieces. For Video Click Here.
Deru Peluru dan Ketiadaan Hangat Natal di Nduga, Papua
Tags: Christmas, Human Rights, Indonesia, Papua, Natal

in The Turbulent World of Middle East Soccer
Dua Tiga Jantan Saling Beradu!
By: Khairul Raziq
Tags: Communication, Life Lessons, Human Rights

What you think, you become!