Joro raises seed financing to empower climate action
Tags: Climate, Fundraising, Climate Tech, Startup

Over 65 percent of global greenhouse gas emissions stem directly from household demand, yet there is little information or resources for consumers to manage their impact. This year, in the midst of a global pandemic, we have demonstrated that we are capable of transforming our lifestyles and priorities. It is within our power to change the trajectory of the climate crisis over the next decade. But it will require us all to be a part of the solution.

Joro was founded to help people take climate action that matters, together building a solution as big as the problem we face. Today, I am proud to announce that Joro has closed an oversubscribed $2.5 million seed round, with participation from a passionate, diverse set of investors who truly believe in our vision for democratizing climate action.

The round was led by Sequoia Capital, who have been amazing partners for us since we participated in their early-stage founder program last year. We could not be more thankful for the opportunity to learn from people who have scaled some of the largest and most successful businesses of our time. The team at Sequoia, especially our partner, Bryan Schreier, were early in identifying the importance of shifting toward a decarbonized society and the opportunity that it creates:

“Most people would love to live more sustainably but don’t know where to begin. We’re excited to partner with Joro because their app gives people an easy way to manage their carbon impact. Sanchali and her team are passionate about the space and ready to tackle this challenge wholeheartedly. With a stellar product and team, we are optimistic that Joro will play a role in changing consumer behavior in the US.” — Bryan Schreier, Partner, Sequoia Capital

We also welcome a range of other investors to our team, including Maisie Williams; Background Capital; James Park, Co-Founder & CEO of Fitbit; Rich Pierson, Co-Founder & CEO of Headspace; Sebastian Knutsson, Chief Creative Officer & Co-Founder of King; Philian, the private investment company of Karl-Johan Persson, chairman of H&M; Tom Baruch; Neeraj Arora; Reshma Saujani; and Anjula Acharia, among others.

Amasia, whose climate investment thesis is built on driving behavior change:

“We’ve written about why “right now” is the time for behavior change to fight the climate crisis. Joro will help us get intentional about creating a safer planet. What we like most about Joro is the holistic view of how individuals can change their behavior — it is not this silver bullet or that magical action, but a combination, a set of “playbooks”, that will get us to a better world.” — Ramanan Raghavendran, Managing Partner, Amasia

Expa, Uber co-founder Garrett Camp’s startup studio:

“At Expa we are focused on backing remarkable founders that are passionate about the product they are building. We saw that in Sanchali — she had a big vision and conveyed it very strongly to us. We have conviction that Joro can build a great product and a great business. The world will be a better place because of what Joro will bring to market.” — Roberto Sanabria, Managing Partner, Expa

We could not be more grateful to partner with this group of incredible people who bring the range of skills, experiences, and networks to help accelerate our vision for climate action.