How To Write A Killer Headline
By: Yceeya Post
Tags: Article Writing, Headlines, Content Marketing, Blogs And Blogging, Digital Magazines

What’s in a name? You may ponder. A lot, when it comes to crafting a clear, powerful, and enticing headline for your content. Trust me, it is the most difficult part of content creation. But we got you covered.

We will help you out to strive for the right balance between clarity and creativity bringing out the best chance of attracting an audience.

These Rules Hold True For Any Kind Of Web Content-

1. Figure Out Your Readers

If you fail to understand your readers, it will be nearly impossible to grab their attention. Instead of writing what you want to read, write what your readers want to read. Begin by asking yourself, “Would my target audience want to read this?” If you are a 20-year-old bachelor, you could care less about pregnant women’s diet — but a pregnant mother likely does. So, don’t sulk her with a headline like “Pregnancy diet”. Suit to her feelings and emotions with a much more powerful version such as “15 Pregnancy Power Foods Every Pregnant Mother Should Consume.”

2. Steal Attention Yet Delivering in Right

Do not tempt in a health-enthusiast reader with a great headline like “Monday Morning Feel Good Smoothie” only to disappoint them with some unappetizing and cliché content that everybody already knows about. Offer convenient, honest information with real-time value. If there is nothing new to write for your audience about smoothies, do not write about it. Keep researching until you come up with a story that has more power to it.

3. Avoid Using Absurd Tactics

Readers would not appreciate being panicked into reading something. For instance, your article is about contagious infections in children and your headline reads: “5 things that will land your kid in the doctor’s office,” you need to rethink your tactics. You can write a good headline without alarming them, like, “Preventing and Treating Children’s Infections”.

4. Incorporate Numbers and Data

LinkedIn tested headlines with and without statistics and found that that a headline with the statistic had a 37% higher click through rate and 162% more impressions. And several other research shows that headlines with numbers tend to generate 73% more social shares and engagement. According to Content Marketing Institute, ideally, instead of using the word “seven” you should replace it with the numeral “7” in headlines. In a line of letters, numerals stand out.

5. Make a Promise. Be Precise.

The reader always does the calculation as, “The benefit of clicking i.e., the value of the content higher than the two seconds of my time?” The literal job of your headline is to specify the gain and to make a promise to the reader. The higher the specificity of the benefit, the more likely the reader is to click.

They say Empathy is the best leadership skill. However, I would like to put it as “Empathy is the greatest trait a writer must possess”. Because, the ability to feel what readers want and a perspective of how it is in their shoes — is what empathy does.

6. Ask a Question

Asking a question in the headline has two benefits remarkably: they pursue the reader to answer the question or ponder over. This will intrigue the interest in readers. Words like what, why, how, or when are trigger words, they try to persuade the reader.

Even search engine queries are questions with phrases such as, “How do I…., Why does…. Or when do…..

Often times people search for an answer to a specific question. Hence questions can be a great way to attract traffic.

To conclude-

You should spend half of the entire time it takes to write a piece of content on the headline, because 8 out of 9 people will read the headline first and 2 out of 10 will only read the rest. So don’t let a dull, fragile headline derail the success of your carefully crafted content.

However, your overall focus has to be to shed some light for your prospects and customers, by educating them new things. Above all, keep learning new ways to turn a dull headline into a eye-popping headline that has to be shared.

Comment down below if you have any other headline writing tips. What’s been most helful for you?

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