PRABHUDEVA’S GUIDE TO MARKETING
Tags: Digital Marketing, Marketing, Branding, Internships

PRABHUDEVA’S GUIDE TO MARKETING

This is Prabhudeva and I wanted to officially welcome you to my Article. In this article you are going to learn about the Laws of Marketing.

Do you want some secrets about marketing? Then stay with me till the end of the article because in the next few minutes, you’ll discover the basics and fundamentals of marketing, but before we move ahead, I want to tell you it’s not for everyone’.

So move ahead if you have decided to learn and build your future in marketing.

So let’s dive in.

Digital marketing is the process of leveraging social media networks to interact with prospects and increase traffic to a website.

Digital Marketing is more about marketing than about digital. When you understand marketing very well digital marketing becomes easy, because marketing is rooted in the fundamentals of human psychology. Marketing is about keeping an existing customer happy by communicating with them, so they remain customers for life.

Did you know? marketing starts before creating a product because, if you develop a product based on your customer needs it starts to sell itself.

“The aim of Marketing is knowing and understanding the customer so well that product or service fits and sells itself.. The aim is to make selling superfluous

- Peter Drucker

Marketing is all about sending the right message,to the right person,at the right time.

Marketing is a dangerous skill to learn because many people use it to sell cheap products. If you do not have a good product or good service the marketing will just accelerate the death of your Company.

Marketing is a game of developing trust with a lot of people at the same time.

The purpose of marketing is to build a brand and capture a position in the minds of customers.

DIGITAL VS TRADITIONAL MARKETING

The World has changed into a digital domain. We perform lot of our activities online,

Like reading newspapers and banking. Due to the growth of the digital age,it is better that marketers start investing in digital campaigns.

Also we cannot say Digital is the future and Digital is the only way to market,because

If a product is generic with a very wide targeting, TV ads reach millions at low cost.

India has TV’s in 197 Million homes out of 298 Million homes.Digital Marketing is nowhere close compared to TV based reach.

Advantages Of Traditional Marketing

1 Longevity

2 Finding ads in newspapers,magazines and on billboards is easy.

Traditional Marketing has its own Disadvantages.

Reaches only the Local Audience

Traditional marketing is one way and static

In some Cases, results can’t be measured.

In Traditional Marketing you cannot Personalize the Communication,you Cannot do Deep Marketing,you cannot do natural sales (Direct Response)

Direct Response Is a type of marketing designed to elicit an instant response by encouraging prospects to take a specific action.

- MarketingEvolution.com

We live in a world where it is essential to have a website and use the internet to engage with the audience. Hence, businesses should carry on their traditional promotion but also ensure that they are present digitally and are planning on expanding their online presence.

CATT MARKETING FUNNEL

CATT is a sales Funnel that will help you build a mass trust of your customer with the help of digital marketing.

The Full Form of CATT is Content,Attention,Trust and Transaction.

WEALTH=n^CATT

NICHE

Your Success and Wealth depends on the niche you choose.

You need to have talent,passion and market, if you have only talent and passion you are going to struggle because there is no market for it.

Always choose a hungry market and solve the problem with your product and services.

Remember, Niches make riches.

CONTENT

Always Create Useful Content that attracts people from your niche.

Know your audience

Spend the time to create great topics

Make your hook captivating

Organise your blog to make them readable

Content is your asset that is going to attract Customers into your tribe and your business. Ex: Blog post,videos,lead magnet and lead webinars.

ATTENTION

Drive attention and build trust to your content using Social Media Paid Ads, SEO and Referrals.

TRUST

Your №1 Goal is to build trust with your audience through attention.

TRANSACTION

You have a target customer and this customer is already looking for your product and services, build trust with them then the sales will happen naturally.

This Completes Your Entire Funnel.

The Effectiveness of your Content attention trust transaction funnel determines your wealth.

INTEGRATED DIGITAL MARKETING

Integrated Digital Marketing is, as its sounds,the integration of multiple marketing strategies to form a cohesive online approach for your business.

Try to Integrate all this Component all this Component in such a way it becomes a Machine.

Instead of advertising for your product, advertise to your free content.

Have Content in your Blog,Youtube and other channels.

First ask for attention rather than payment.

Integrated Digital Marketing is most certainly the best way to build an online presence.

Let’s Talk About BUILDING A BRAND

In the era of facebook and youtube, brand building has become a vexing challenge.

This is not how things were supposed to turn out. A Decade ago companies were heralding the arrival of a new golden age of branding. They hired creative agencies and the armies of technologists to insert brands throughout the digital universe.

As a central feature of their digital strategy, Companies made huge bets on what is often called branded content. Social media would allow your company to leapfrog traditional media and forge relationships directly with customers.

If you told them a great story and connected with them in real time your brand would become a hub of the community of customers.Yet few brands have generated meaningful consumer interest online.

Remember to solve this puzzle brands need to break through in culture.

And branding is a set of techniques designed to generate cultural relevance.

Branding methods are empowered by social media.

PERSONAL BRANDING

When Building a Personal brand don’t try to be №1, always try to be only one.

(Ex: Google)

If you are not able to be the only one, become a leader in one particular category.

Instead of Competing with Google, you can build professional search engines like niche search engines for Lawyers etc.

That’s how you position yourself in a niche and you will be able to expand into wider & wider Horizon.

At Least become a leader in a sub-category.

Ex: №1 SEO Guy in India. №1 Copywriter in India

Marketing is a means to an end it is the channel to build the strong brand.

Once you build a strong brand and once you become №1 in a category,People find it easy to remember your brand and that’s when your marketing cost will go down,your customer acquisition cost will go down and people will come to you.

People only Remember №1 or maximum №2

Every market will become a two player market in the long run.

“The best known will always beat the best”

Be the expert in your market and market yourself,have a clear story about yourself and who you are.

Ex: Elon Musk has a bigger following than Spacex and Tesla.

Implementation of personal brand

Learn a Subject,Go ahead work and write about it.

CONCLUSION

I Hope this article gave you a good idea about the Law of Marketing.

Any questions? Leave a Comment.