3 ICOs Cognida, Jura & Blockcloud: To watch or pass?
By: Jason Cameron
Tags: Ethereum, ICO, Blockchain, Bitcoin, Cryptocurrency

As a whole, as i write this, the market is still moving sideways. We’re definitely forming a base and with a lot of talk around the anticipation of a bull run around this time of year the same as last year, the truth is we still don’t know which way the market is going to go.

However, everyones eyes are the SEC’s ETF decision on 10th August, which could be huge for crypto and will be interesting to see how the market responds, either way.

This week, I’ve taken a look at some ICOs and here’s my thoughts on Cognida, Jura and Blockcloud:

Cognida

I like the sound of the project. The team is world class with a solid track record of achievement and the experience to deliver. The token metrics are solid and the right partnerships in place to get the project going, however my big concern is the lack of awareness of this project.

As this is a utility token, the community will drive the value of this project and although this is not exclusive to a crypto community, if they cannot engage the crypto community, they are not going to want it and if they don’t want it, it won’t get listed on an exchange, especially in the short term, which will affect liquidity. So if this is not a short term play and I go long and wait for adoption, will this still drive value? Well, people will still need to want it and my concern is a big hurdle to demand for this project is that it may be a bit too complex to get behind for the average crypto investor and even though the team might kill it with solid progress with the project — this alone won’t drive value.

In addition, as there aren’t any customers lined up — adoption may take a while and so with a lack of awareness, complexity and no customers publically revealed — although I would gladly get behind the team, as far as ROI is concerned (I’m in crypto to make money) it’s too much of a gamble for me. So it’s a pass unless things change in these areas dramatically.

Jura

Jura looks like it’s showcasing some novel tech. The project is still in its early stages, however for me, tech is not enough. Another innovative blockchain infrastructure project solving the scalability and TPS (transactions per second) issues. In my opinion, without proven demand for the platform, these innovations are not enough for me to consider a project. So for me, this is a pass.

Blockcloud

This project is gathering more and more awareness, with rumours of some noticeable VCs investors. My biggest concerns with this project are 1) the fact that they are in the IOT space which has performed poorly in crypto and 2) the team who show academic brilliance but not necessarily from a standpoint of achievement depending on how you look at it.

The fact that the cofounders are boasting that they successfully raised money previously is not something that impresses me as an investor, what would impress me is their ability to scale a business to mass adoption as that is what will be key with a utility token. So effectively with this project I am betting on academics, which there is nothing wrong with but without proven demand for the project from customers and not investors. I would just be following VCs with this project which for me is not a great strategy. It’s a pass.