The Internet makes possible the instaotaoeous transmission and retrieval of digital text. It is widely assumed that this capacity will lead to the displacement of printed books by digitized books that are read mainly on computer screens or handheld electronic devices. But it is more likely, I believe, that most digital files of books will be prioted and bound on demand at point of sale by machines that can quickly and inexpensively make single copies that are indistinguishable from books made in fiIctories. Once most books have been digitized, aoyone with access to the Internet will be able to purchase printed books from a practieally limitless digital catalog that includes even those books that, under traditional publishing assumptions, would have been desigoated "out of print." Also, the digital publication of a book online involves no pbysical inventory', thereby eliminating the costs of warehousing, shipping books to wholesalers and to retail stores, displaying pbysieal books in retail stores, and returning unsold books to publishers. This would make digital publishing much less expensive than traditional publishing. Given the economic efficiency and convenience for customers of this new digital model of publishing, it is likely to eventually supplant or at least rival traditional publishingalthough it will be some time before a catalog of printable digitized books becomes large enough to jusillY investment in book prioting machines at numerous regional sites. Moreover, the elimination of whole categories of expensemeans that under the digital publishing model,authors would be responsible for a greater proportion of the value of the final product and would therefore, according to literal)' agents, be entitled to a larger share of the proceeds. Currently a large percentage of publishers' revenue is absorbed by the costs of printing, selling, and distributing pbysical books, costs that are irrelevant to digital publication. LiteraI)' agents marketing new manuscripts could thus be expected to demand a significantly bigger slice of revenue for their authors than has been traditional. But large, established publishing houses, which are heavily invested in the infrastructure of traditional publishing, initially will be reluctant to accede. So the opportunity to bid for new manuscripts will go first to upstart digital-publishing firms unfettered by traditional practices or infrastructure. Under this competitive pressure, traditional publishers will have to reduee their redundant functions in order to accommodate higher royalty payments to authors or else they will lose their authors. Such adjustments are typical of the interval between a departing economic model and its successor and may help explain the caution with which today's publishing conglomerates are approaching the digital future.Q: It can most reasonably be inferred that the aulbor would agree wilb which one oflbe following statements? Answer Choices: (A)Those publishers that fail to embrace the new digital model ofpub1ishing will be uuiikely to remain economically competitive. (B)The primary threat to the spread of digital publishing will be the widespread use of computers aud haudheld devices for reading text. (C)The growth of digital publishing is likely to revitalize the book retail business. (D)Any book will sell more copies ifit is published digitally thau if it is published traditionally. (E)Digital publishing will allow publishers to substantially decrease the amount of money they allocate for advertising their books.
A: Among A through E, the answer is
(A)Those publishers that fail to embrace the new digital model ofpub1ishing will be uuiikely to remain economically competitive.
(B)The primary threat to the spread of digital publishing will be the widespread use of computers aud haudheld devices for reading text.
(C)The growth of digital publishing is likely to revitalize the book retail business.
(D)Any book will sell more copies ifit is published digitally thau if it is published traditionally.
(E)Digital publishing will allow publishers to substantially decrease the amount of money they allocate for advertising their books.