Chart description: Overwhelmingly the most common reason for folk not reading books was a lack of time. The second and third reasons could be grouped into preferring other media, and only the fourth most common answer at approximately 25% of the response rate stated that they weren't interested in reading at all. That implies there's a potentially quite large market for many more readers that could be interested in the right circumstances with the right book.

Chart data: Response Yes, absolutely You do not have time 0.47 You prefer to spend more time doing other leisure activities 0.32 You read other things than books (press, blogs, multimedia content) 0.36 You are not interested in reading more books 0.24 Books are too expensive 0.1 You do not feel the need to read 0.13 You have difficulties finding books that you like 0.11 You do not really enjoy reading 0.09 You have been disappointed by previous readings 0.06 The people around you do not read 0.08 You do not have easy access to books (you live far from a library or a bookstore) 0.08 You feel out of place in bookstores or libraries 0.05 You are afraid of reading. You feel that you will not succeed. 0.02

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