Chart description: Dove men+care growth was up. Old spice had the biggest growth overall. Gillette’s growth dropped overall apart from their disposables. Edge and just for men were the only ones with no growth, they both declined.

Chart data: Brand/ segment Percent sales increase Gillete Fusion/ cartridges −0.098 Philips Norelco/ electric shaver groomer 0.016 Gillette Mach3/ cartridges 0.04 Degree Men's/ deodorant 0.007 Gillette Fusion ProGlide/ cartridges −0.003 Old Spice Red Zone/ toiletries and grooming 0.056 Just for Men's/ hair coloring −0.035 Axe/ liquid body wash 0.049 Old Spice High Endurance/ deodorant 0.01 Axe Dry/ deodorants 0.013 Gillette Fusion ProGlide Power / Cartridges −0.061 Dove Men+Care/ liquid body wash 0.154 Edge/ shaving cream −0.139 Edge/ toiletries and grooming −0.145 Old Spice Red Zone/ deodorants −0.026 Gillette Fusion Power/ cartridges −0.057 Gillette Custom Plus/ disposables 0.023 Old Spice/ toiletries and grooming 0.695 Gillette Mach3 Turbo/ cartridges −0.155 Dove Men+Care/ deodorant 0.291

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