Complex sentence: Originally billed as the American Podcasting Corporation (APC), Blumberg was convinced to change the company's name and, after working with Lexicon Branding, Blumberg and Lieber chose the name Gimlet Media for the venture.
Split into simpler sentences: Originally billed as the American Podcasting Corporation (APC), Blumberg was eventually convinced to change the company's name. After working with Lexicon Branding, Blumberg and Lieber chose the name Gimlet Media for the venture.