Complex sentence: The new owners revived the business but failed to realize their anticipated profits and in 1924, approached Errett Lobban Cord (1894--1974), a highly successful automobile salesman, with an offer to run the company.
Split into simpler sentences: The new owners revived the business but failed to realize their hoped for profits. In 1924, they approached Errett Lobban Cord (1894--1974), a highly successful automobile salesman, with an offer to run the company.