Complex sentence: Prior to joining Shoes.com, Vipond worked as a consultant for its owner, Roger Hardy and in 2014, spearheaded the firm's purchase of Shoeme.ca and OnlineShoes.com.
Split into simpler sentences: Prior to joining Shoes.com, Vipond worked as a consultant for its owner, Roger Hardy. In 2014, he was instrument in the firm's purchase of Shoeme.ca and OnlineShoes.com.