Complex sentence: According to Philip Kotler, Keller, Koshy and Jha (2009), the final purchase decision can be disrupted by two factors: negative feedback of others, and our level of motivation to comply or accept the feedback.
Split into simpler sentences: According to Philip Kotler, Keller, Koshy and Jha (2009), the final purchase decision can be disrupted by two factors. These are: negative feedback of others, and our level of motivation to comply or accept the feedback.