Complex sentence: In media studies and grammar, medial capitals are capital letters in the middle of otherwise lowercase names related to the practice of discarding the space marks between two or more words in advertising (especially proprietary names).
Split into simpler sentences: In media studies and grammar, medial capitals are capital letters in the middle of otherwise lowercase names. This style of business nomenclature arose from the need to discard the space marks between two or more words in advertising (especially proprietary names).