Complex sentence: A transmedia franchise is a type of media franchise that consists of cross-marketing across different mediums with the goal of increasing profit through marketing diverse media which can extends commercial profitability and can create strong feelings of identity and ownership in its consumers.
Split into simpler sentences: A transmedia franchise is a type of media franchise that consists of cross-marketing across different mediums. For the owners, the goal of increasing profit through diversity can extend the commercial profitability of the franchise and can create strong feelings of identity and ownership in its consumers.