Complex sentence: In 1999, Jacobs and Schultz started developing concepts for children's programming with their production company The Magic Store with the goal of trying to create shows that they could enjoy along with their own children.
Split into simpler sentences: In 1999, Jacobs and Schultz started developing concepts for children's programming under the production company name The Magic Store. Their goal at The Magic Store was to create shows that they could enjoy along with their own children.