Complex sentence: Successful word-of-mouth initiatives do not follow a strictly linear process with information flowing from one individual to another rather successful models leverage subgroup connectivity and relationships by pursuing a Reed's Law hub approach to message distribution.
Split into simpler sentences: Successful word-of-mouth initiatives do not follow a strictly linear process with information flowing from one individual to another. Rather, successful models leverage subgroup connectivity and relationships by pursuing a Reed's Law hub approach to message distribution.