Complex sentence: At 3 PM, WEDX officially flipped to country, branded as "101.7 The Bull;" the new format competes against established country station WKLB-FM (102.5 FM), and serves as the Boston affiliate of the syndicated "Bobby Bones Show".
Split into simpler sentences: At 3 PM, WEDX officially flipped to country, branded as "101.7 The Bull". The new format competes against established country station WKLB-FM (102.5 FM), and serves as the Boston affiliate of the syndicated "Bobby Bones Show".