Complex sentence: In 2011, Ben-Shahar co-founded Potentialife to "bring the science of flourishing to the world" and uses behavioral science and technology to allow anyone to embed the scientifically proven behaviors of positive psychology in their daily lives.
Split into simpler sentences: In 2011, Ben-Shahar co-founded Potentialife to "bring the science of flourishing to the world". Potentialife uses behavioral science and technology to allow anyone to embed the scientifically proven behaviors of positive psychology in their daily lives.