Complex sentence: Founder and CEO Tim Williams set up Cellhire after trying to rent a mobile phone for use for out of office coverage at a previous business, he found existing solutions difficult to set up and expensive, after researching the market further Cellhire was born.
Split into simpler sentences: Founder and CEO Tim Williams set up Cellhire after trying to rent a mobile phone for use for out of office coverage at a previous business. He found existing solutions difficult to set up and expensive, after researching the market further Cellhire was born.