Complex sentence: Rather, it was from a much earlier choice made by Chicago-based entrepreneur John D. Hertz, the rental-car entrepreneur, who used the color to brand his business, and was influential in the taxicab and public bus industries.
Split into simpler sentences: Rather, it was from a much earlier choice made by Chicago-based entrepreneur John D. Hertz, the rental-car entrepreneur. Hertz used the color to brand his business, and was influential in the taxicab and public bus industries.