Complex sentence: Publishers are keen to explore new business models and distribution apps that do not cannibalise existing sales (and) undergraduate students are willing to increase their annual expenditure on books to get access to the required books for their course.
Split into simpler sentences: Publishers are keen to explore new business models and distribution apps that do not cannibalise existing sales "." Undergraduate students are willing to increase their annual expenditure on books to get access to the required books for their course.