Complex sentence: On March 16 2005 it was announced that the family who owns Jenners are in advanced negotiations to sell the business to the House of Fraser, at an estimated £100--200 million; the name "Jenners" would still be used for the store.
Split into simpler sentences: On March 16,2005 it was announced that the family who owns Jenners are in advanced negotiations to sell the business to the House of Fraser, at an estimated £100-200 million. The name "Jenners" would still be used for the store.