Complex sentence: IMC models also often emphasize the lack of a specific hierarchy of importance in terms of the stages of IMC: all components of the model play an equally important role, a company may or may not choose to immediately implement any or all of the integration strategies.
Split into simpler sentences: IMC models also often emphasize the lack of a specific hierarchy of importance in terms of the stages of IMC. A company may or may not choose to immediately implement any or all of the integration strategies.