Complex sentence: In January 2013, Apple reduced the price on their 2 meter cable to US $39.00 and announced availability of a shorter 0.5 meter cable for US $29.00.
Split into simpler sentences: In January 2013, Apple reduced the price on their 2.0 meter cable to US $39.00. Apple also announced availability of a shorter 0.5 meter cable for US $29.00.