Complex sentence: Launched as Virgin Radio Classic Rock in 2000 as part of SMG Radio strategy to bulk up falling analogue listening hours and rebranded as Absolute Classic Rock in 2008.
Split into simpler sentences: Launched as Virgin Radio Classic Rock in 2000 as part of SMG Radio strategy to trade total network listening hours at a time when analogue listening hours had been falling. The service was rebranded as Absolute Classic Rock in 2008.