Complex sentence: Courneya began telephoning sales leads obtained from the write-ins directly, and began using the name "Gary Bradley", a fictional character whose name was the combination of Courneya's first name and Fuller's middle name.
Split into simpler sentences: Courneya began telephoning sales leads obtained from the write-ins directly. He also began using the name "Gary Bradley", a fictional character whose name was the combination of Courneya's first name and Fuller's middle name.