Complex sentence: The move was covered by national press and attracted lucrative sponsorship from Fiat, as part of the deal, Dave agreed to change his name by deed poll to Dave Cinquecento-Kelly and drive a branded Fiat Cinquecento.
Split into simpler sentences: The move was covered by national press and attracted lucrative sponsorship from Fiat. As part of the deal, Dave agreed to change his name by deed poll to Dave Cinquecento-Kelly and drove a branded Fiat Cinquecento.