Complex sentence: In 2012 the decision was made to formally change the name to "SOAS, University of London" as part of a wider rebranding exercise termed SOAS Visual Identity, with the aim of refreshing the institution with a more professional, consistent and modern identity.
Split into simpler sentences: In 2012 the decision was made to formally change the name to SOAS, University of London. This was part of a wider rebranding exercise termed SOAS Visual Identity, with the aim of refreshing the institution with a more professional, consistent and modern identity.