Complex sentence: It was developed, created and branded by Gordon Ross in mid 1994 after viewing a sting operation on a pedophile soliciting a child in a chat room, which led Ross to believe that society would need an internet protecting service in the new age of the internet.
Split into simpler sentences: It was developed, created and branded by Gordon Ross in mid 1994 after viewing a sting operation on a pedophile soliciting a child in a chat room. Ross saw a need that society would require an internet protecting service in the new age of the Internet.