Complex sentence: As COINs become increasingly popular among governments and corporations, the ethical, financial, economic, and cognitive issues which drive incentives will become inevitable challenges, since potential innovators may be unwilling participate in projects on the basis of implied financial gain.
Split into simpler sentences: As COINs become increasingly popular among governments and corporations, the ethical, financial, economic, and cognitive issues which drive incentives will inevitably face challenges. Over time potential innovators may be unwilling participate in projects merely on the basis of implied financial gain.