Complex sentence: Co-promotion is a marketing practice that allows two companies to combine their sales force in order to promote the same brand or range of brands.The term is frequently confused with co-marketing as both practices are considered as the two major forms of joint marketing.
Split into simpler sentences: Co-promotion is a marketing practice that allows two companies to combine their sales force in order to promote the same brand or range of brands. Frequently confused with co-marketing, both practices are considered as the two major forms of joint marketing.