Complex sentence: The concept blurs the boundaries between passive consumption and active production and the distinction between producers and consumers or users of content has faded, as users also play the role of producers whether they are aware of this role or not.
Split into simpler sentences: The concept blurs the boundaries between passive consumption and active production. The distinction between producers and consumers or users of content has faded, as users also play the role of producers whether they are aware of this role or not.