Complex sentence: Reputational risk, often called reputation risk, is a risk of loss resulting from damages to a firm's reputation, in lost revenue or destruction of shareholder value, even if the company is not found guilty of a crime.
Split into simpler sentences: Reputational risk, often called reputation risk, is a type of risk related to the trustworthiness of business. Damage to a firm's reputation can result in lost revenue or destruction of shareholder value, even if the company is not found guilty of a crime.