Complex sentence: He realised that many people would share the same difficulties in transporting pet food, and it was also a regular and predictable purchase, hence he introduced the Bottomless Bowl, an automated subscription service on pet food in the UK.
Split into simpler sentences: He realised that many people would share the same difficulties in transporting pet food, and it was also a regular and predictable purchase. He came up with the "Bottomless Bowl", an automated subscription service on pet food in the UK.