Complex sentence: Blackwell was a long-time marketing professor at The Ohio State University and has been referred to as "The Father of Consumer Behavior" for his pioneering, albeit rather cumbersome, model of the consumer decision-making process.
Split into simpler sentences: Blackwell was a long-time marketing professor at The Ohio State University. Blackwell has been referred to as "The Father of Consumer Behavior" for his pioneering, albeit rather cumbersome, model of the consumer decision-making process.