Complex sentence: A lifestyle brand is a brand that attempts to embody the interests, attitudes and opinions of a group or a identity based on their choices, experiences, and background (e.g. ethnicity, social class, subculture, nationality, etc.).
Split into simpler sentences: A lifestyle brand is a brand that attempts to embody the interests, attitudes and opinions of a group or a culture. Each individual has an identity based on their choices, experiences, and background (e.g. ethnicity, social class, subculture, nationality, etc.).