Complex sentence: Therefore, the developer normally has to have a publishing deal in place before starting development on a game project, but in order to secure a publising deal, the developer must have a track record of console development, something which few startups will have.
Split into simpler sentences: Therefore, the developer normally has to have a publishing deal in place before starting development on a game project. And, in order to secure a publising deal, the developer must have a track record of console development, something which few startups will have.