Complex sentence: The site itself was sold to an investment firm in 2005 as the Company looked to return value to its shareholders, a decision which was seen by some in the company as "selling the family silver", as Whitbread sought to distance itself from its history.
Split into simpler sentences: The site itself was sold to an investment firm in 2005 as the Company looked to return value to its shareholders. This decision was seen by some in the company as "selling the family silver", as Whitbread sought to distance itself from its history.