Complex sentence: Thus, businesses must be well aware of their opponents and identify the advantages and disadvantages produced by their brand to impress their targeted consumers, as the objective is to produce an innovative and improved product from the brands which are already existing.
Split into simpler sentences: Thus, businesses must be well aware of their opponents and identify their advantages and disadvantages they produced by their brand to empress their targeted consumers. As the objective is to produce an innovative and improved product from the brands which are already existing.