Complex sentence: This meant larger, bolder, simpler signage; longer buildings in a larger scale, oriented toward the boulevard; and architectural ornament and massing perceptible at 30 MPH (50 km/h) instead of at walking speed.
Split into simpler sentences: This meant larger, bolder, simpler signage and longer buildings in a larger scale. They also had to be oriented toward the boulevard and architectural ornamentation and massing must be perceptible at 30 MPH (50 km/h) instead of at walking speed.