Complex sentence: It was founded in 1999 as a digital-only publisher by entrepreneurs by Adam Laird and Jeremy Tapp with its inaugural website, bikemagic.com.
Split into simpler sentences: It was founded in 1999 by Adam Laird and Jeremy Tapp. The company was founded in 1999 as a digital-only publisher by entrepreneurs Jeremy Tapp and Adam Laird with its inaugural website, bikemagic.com.