Complex sentence: He reported that Microsoft had made a loss of due to the lackluster sales of Surface (first generation); concurrently, Microsoft cut the price of Surface (first generation) worldwide by 30%, with its U.S. price falling to.
Split into simpler sentences: He reported that Microsoft had made a loss of due to the lackluster Surface sales. Concurrently, Microsoft cut the price of first-gen Surface worldwide by 30%, with its U.S. price falling to.