Complex sentence: More importantly, he decided to change the product name from the Fun Car to the PlasmaCar, a name he borrowed from the world of consumer electronics where the hottest "toy" for adults was the Plasma TV.
Split into simpler sentences: More importantly, he decided to change the product name from the Fun Car to the PlasmaCar. And perhaps the most important change of all, the Fun Car was rechristened the PlasmaCar, a name Kimber borrowed from the world of consumer electronics where the hottest "toy" for adults was the Plasma TV.