Complex sentence: One university professor, on the other hand, feels that the obsession with TomKat is generated primarily by the media itself, claiming the people do not care as much as the media wants them to care and that the reporting reached the point of "overkill".
Split into simpler sentences: One university professor, on the other hand, stated that the obsession with Cruise and Holmes's relationship is generated primarily by the media itself. The professor said that the people do not care as much as the media wants them to care and that reporting on the couple has reached the point of "overkill".