Complex sentence: Purple WiFi is a UK based technology firm The company offers a free wifi platform through which businesses can surveil their customer's shopping patterns and habits, and communicate with these clients through targeted messaging.
Split into simpler sentences: Purple WiFi is a UK based technology firm The company offers a free wifi platform through which businesses can surveil their customers. Data collected by the company through the free wifi sevice can be used to analyze shopping patterns and habits potential clients, and communicate with these clients through targeted messaging.