Complex sentence: On October 15,1990, John Sculley (then Apple CEO) introduced the Classic at a press conference, announcing that prices would start at $1,000 and saying that To reach new customers, we didn't just lower the prices of our existing products.
Split into simpler sentences: On October 15,1990, John Sculley (Apple CEO at the time) introduced the Classic at a press conference and announced that pricing would start at $1,000. At the conference, Sculley said, To reach new customers, we didn't just lower the prices of our existing products.