Complex sentence: In 2012, Deckers raised prices on its Ugg boots to cover the rising cost of materials, however, the resulting decline in sales volume over the first half of 2012 led to a price reduction, which successfully stimulated sales.
Split into simpler sentences: In 2012, Deckers raised prices on its UGG boots to cover the rising cost of materials. However, the resulting decline in sales volume over the first half of 2012 led to a price reduction, which successfully stimulated sales.