Complex sentence: Some years ago when they experienced financial problems, a new president was appointed, and she turned the company around, partly by attracting non-outdoor enthusiasts into the store through day-to-day clothing and a wide range of items such as school backpacks.
Split into simpler sentences: Some years ago when they experienced financial problems, a new president was appointed, and she turned the company around. One of her decisions was to focus on attracting non-outdoor enthusiasts into the store, through day-to-day clothing and a wide range of school backpacks.