Complex sentence: The exponential growth in the number of social media users over the past decade has made a noticeable effect on the way television shows gain publicity, though furthermore, how they interact and connect with their audiences on a global scale.
Split into simpler sentences: The exponential growth in the number of social media users between 2006 and 2016 has impacted how television shows are marketed. As well, the huge increase in social media use has changed how show producers and broadcasters interact and connect with their audiences on a national or even a global scale.