Complex sentence: As an online platform, Eve sells directly to the consumer, and reduces its shipping costs by rolling the mattress into a box which allows it to sell its product for a third of the price of a traditional premium mattress.
Split into simpler sentences: As an online platform, Eve sells directly to the consumer. The company cuts out the middle man and reduces its shipping costs by rolling the mattress into a box which allows it to sell its product for a third of the price of traditional premium mattress.