Complex sentence: The foundation, based in Austin, Texas, was established in 1997 by cancer survivor and former professional road racing cyclist, Lance Armstrong, while the "Livestrong" brand was launched by the foundation in 2003.
Split into simpler sentences: The foundation, based in Austin, Texas, was established in 1997 by cancer survivor and former professional road racing cyclist Lance Armstrong. The "Livestrong" brand was launched by the foundation in 2003.