Complex sentence: Projects, such as the launching of a new product, might lead to a new body of business rules for an organization, i.e. this new product would require the employees to conceptualize about what the purpose of the organization is in a new way.
Split into simpler sentences: Projects, such as the launching of a new product, might lead to a new body of business rules for an organization. I.e. this new product would require the employees to conceptualize about what the purpose of the organization is in a new way.