Complex sentence: Virgin Media became the first sponsor of The Capital FM Network, the six-figure deal begun on 3 January 2011, with weekday drivetime branded as "The Virgin Media Home Run" across all nine stations.
Split into simpler sentences: Virgin Media became the first sponsor of The Capital FM Network. The six-figure deal begun on 3 January 2011, with weekday drivetime shows branded as "The Virgin Media Home Run" across all nine stations.