Complex sentence: After claiming to have considered 12,000 names they weren't happy with, the couple sought consultation to name the son they were expecting, on the theory that one's name is one's "brand" and to some degree, determines one's future.
Split into simpler sentences: After claiming to have considered 12,000 names they weren't happy with, the couple sought consultation to name the son they were expecting. They theorized that one's name is one's "brand" and to some degree, determines one's future.