Complex sentence: 'Rickenbacker, 1967 Rickenbacker's ouster was largely due to his reluctance to acquire expensive jets; like many others, he underestimated their appeal to the public.
Split into simpler sentences: 'Rickenbacker, 1967 Rickenbacker's ouster was largely due to his reluctance to acquire jets, which he considered to be expensive. Like many others, he underestimated their appeal to the public.