Complex sentence: On 19 August 2012, the eNews Channel was rebranded as eNCA (eNews Channel Africa) ahead of their launch in the UK, because they didn't want to clash with existing global brands such as E !
Split into simpler sentences: On 19 August 2012, the eNews Channel was rebranded as eNCA (eNews Channel Africa) ahead of their launch in the UK. The channel did not want to clash with existing global brands such as E!