Complex sentence: He considers himself a vegan activist and spends his time touring the United States for both speaking engagements and book promotions and also runs a fitness site, Vegan Bodybuilding and Fitness.
Split into simpler sentences: He considers himself a vegan activist and spends his time touring the United States for speaking engagements and book promotions. Cheeke also runs a fitness site, Vegan Bodybuilding and Fitness.