Complex sentence: The study, based on analysis of TNS consumer panel data, found Nike did not exhibit higher than usual loyalty Dawes, J. "Brand Loyalty in the UK Sportswear Market" International Journal of Market Research, Vol.51,4,2009.
Split into simpler sentences: The study, based on analysis of TNS consumer panel data, found Nike did not exhibit higher than usual loyalty. By Dawes, J. International Journal of Market Research, Vol.51,4,2009.