Complex sentence: Commencing season 2010--11, seating in the "North Stand" has been restricted to only supporters accompanied by children, resulting in this end of the ground now being commonly referred to as the "Family Stand".
Split into simpler sentences: Commencing season 2010--11, seating in the "North Stand" has been restricted to only supporters accompanied by children. This "families only" policy has resulted in this end of the ground now being commonly referred to as the "Family Stand".