Complex sentence: In 2001 the Smiley company Smiley Company started licensing the rights for Loufrani's graphic emoticons to be used for cellular phone emoticon downloads by a variety of different telecommunication companies including Nokia, Motorola, Samsung, SFR (vodaphone) and Sky Telemedia.
Split into simpler sentences: In 2001 the Smiley company Smiley Company started licensing the rights for Loufrani's graphic emoticons to be used as cellular phone emoticon downloads. A variety of different telecommunication companies have used these rights including Nokia, Motorola, Samsung, SFR (vodaphone) and Sky Telemedia.