Complex sentence: A collaboration between Chairman Bertrand Cesvet, Vice-President of Strategy Eric Alper and Creative Director Tony Babinski, the book was intended to demonstrate Sid Lee's approach to creating word-of-mouth success stories.
Split into simpler sentences: A collaboration between Chairman Bertrand Cesvet, Vice-President of Strategy Eric Alper and Creative Director Tony Babinski. The book was intended to demonstrate Sid Lee's approach to creating word-of-mouth success stories.