Complex sentence: In 2012, Jeremy Hodara and Sacha Poignonne founded and launched JUMIA, an e-commerce startup with an aim to mimic Amazon's success by delivering a wide range of items, from toys to generators, across Africa.
Split into simpler sentences: In 2012, Jeremy Hodara and Sacha Poignonne founded and launched JUMIA an e-commerce startup. The company's aim is to mimic Amazon's success by delivering a wide range of items, from toys to generators, across Africa.