Complex sentence: UPshow Games allows business patrons to participate in interactive games such as races and trivia while UPshowNow provides businesses with a hyperlocal stream of social media content customized for the specific target audience.
Split into simpler sentences: UPshow Games allows business patrons to participate in interactive games such as races and trivia. The media feature UPshowNow provides businesses with a hyperlocal stream of social media content customized for the specific target audience.