Complex sentence: Consequently, social marketing scholars are beginning to advocate for a broader definition of social marketing, beyond behavioural change, which is equally concerned with the effects (efficiency and effectiveness) and the process (equity, fairness and sustainability) of social marketing programs.
Split into simpler sentences: Consequently, social marketing scholars are beginning to advocate for a broader definition of social marketing, beyond behavioural change. The new emphasis would give equal weight to the effects (efficiency and effectiveness) and the process (equity, fairness and sustainability) of social marketing programs.