Complex sentence: His vision was to serve the "conscious consumer", a group subsequently named the "Cultural Creatives" by sociologist Paul Ray in 1996: educated consumers who make purchasing decisions based on their values.
Split into simpler sentences: His vision was to serve the "conscious consumer", a group subsequently named the "Cultural Creatives" by sociologist Paul Ray in 1996. Ray's research distinguished a group of educated consumers who make purchasing decisions based on their values.