Complex sentence: Lopez normalizes the image of Latinos in a way that delights and entertains, and in contrast to Lopez's endeavors are the efforts of marketers intent on spinning Latinos as a wholly distinct subculture.
Split into simpler sentences: Lopez normalizes the image of Latinos in a way that delights and entertains. In contrast to Lopez's endeavors are the efforts of marketers intent on spinning Latinos as a wholly distinct subculture.