Complex sentence: Individual branding is a type of branding strategy contrasting with family branding, corporate branding, and umbrella branding, where the firm markets all of its product together, using the same brand name and identity.
Split into simpler sentences: Individual branding is a type of branding strategy contrasting with family branding, corporate branding, and umbrella branding. In these cases, the firm markets all of its products together, using the same brand name and identity.