Complex sentence: Thrillist was founded in 2004 by college friends Ben Lerer and Adam Rich, who graduated from the University of Pennsylvania in 2003 and shortly after moving to New York City, recognized the need for a city guide that catered to guys like them.
Split into simpler sentences: Thrillist was founded in 2004 by college friends Ben Lerer and Adam Rich, who graduated from the University of Pennsylvania in 2003. Shortly after moving to New York City Lerer and Rich recognized the need for a city guide that catered to guys like them.