Complex sentence: The term was introduced by "The New York Times" reporter Warren St. John in an article titled "Dude, here's my book" in 2006, supposedly it was the only word allowed by the editor.
Split into simpler sentences: The term was introduced by "The New York Times" reporter Warren St. John in a 2006 article titled "Dude, here's my book". Allegedly, it was the only word allowed by the editor.