Complex sentence: However, all to often, what is associated with each sub-culture are products rather than "culture"; for example, hippies stated a belief in the shedding of material possessions, but the Volkswagen van is inseparably associated with them.
Split into simpler sentences: However, all to often, what is associated with each sub-culture are products rather than "culture". For example, hippies stated a belief in the shedding of material possessions, but the Volkswagen van is inseparably associated with them.