Complex sentence: The study revealed that ad size, graphics, color, and copy all influence attention to advertisements.This allows researchers to assess in great detail how often a sample of consumers fixates on the target logo, product or ad.
Split into simpler sentences: The study revealed that ad size, graphics, color, and copy all influence attention to advertisements. Knowing this allows researchers to assess in great detail how often a sample of consumers fixates on the target logo, product or ad.