Complex sentence: Dried prune marketers in the USA have, in recent years, begun marketing their product as "dried plums" due to "prune" having negative connotations connected with elderly people suffering from constipation.
Split into simpler sentences: Dried prune marketers in the USA have, in recent years, begun marketing their product as "dried plums". This is due to "prune" having negative connotations connected with elderly people suffering from constipation.