Complex sentence: In March 2004, Alabama's Sylvester Croom Commitment to Excellence Award, given annually for 16 years to outstanding players, was changed to the Bart Starr, supposedly because Shula did not want an award named for a rival coach.
Split into simpler sentences: In March 2004, Alabama's Sylvester Croom Commitment to Excellence Award, given annually for 16 years to outstanding players, was changed to the Bart Starr Commitment to Excellence Award, reportedly at Shula's request. Shula originally changed the award because he did not want an award named for a rival coach.