Complex sentence: Cloud currently fronts his own band called Pony Express and has owned and operated an independent label called Velvet Blue Music since 1996, touting bands such as Fine China, Map, and Frank Lenz.
Split into simpler sentences: Cloud currently fronts his own band called Pony Express as well as owns and operates an independent label called Velvet Blue Music. Additionally, Cloud has maintained the independent music label Velvet Blue Music since 1996, touting bands such as Fine China, Map, and Frank Lenz.