Complex sentence: When considering a co-promotion deal, a company should keep in mind alternative structures and scenarios, including the following, to maximise long-term flexibility such as retaining co-promotion rights as an option, rather than a firm commitment.
Split into simpler sentences: When considering a co-promotion deal, a company should keep in mind alternative structures and scenarios, including the following, to maximise long-term flexibility. Retain co-promotion rights as an option, rather than a firm commitment.