Complex sentence: Referring to such singles retroactively as "buzz singles" or "advance singles", regardless of the accuracy of the statement, has the effect of downplaying the commercial failure of the single and preventing damage to the artist's reputation and the label.
Split into simpler sentences: Referring to such singles later as "buzz singles" or "advance singles", regardless of the accuracy of the statement. This has the effect of downplaying the commercial failure of the single and preventing damage to the artist's reputation and the label.