Complex sentence: In 2011, the Director of Innovation Park had some friends produce a video that exemplified the type of people who live and do business in the area: We believe all the individuals at The Park are on a personal journey.
Split into simpler sentences: In 2011, the Director of Innovation Park had some friends produce a video that exemplified the type of people who live and do business in the area. He wrote, We believe all the individuals at The Park are on a personal journey.