Complex sentence: In early 1962 Bloom, formed an alliance with the Colston dishwasher company, and expanded into dishwashers, and in 1963 took over sales of the famous Prestcold Refrigerator business immediately cutting the prices by half from those that had been sold by retail outlets.
Split into simpler sentences: In early 1962 he formed an alliance with the Colston dishwasher company, expanding into dishwashers. In 1963 took over sales of the Prestcold Refrigerator business and immediately cut prices by half from those sold by retail outlets.