Complex sentence: Its standards of illustration and tone were reminiscent of the old "Newgate Calendar" and the popular "Penny dreadfuls", and it gained a reputation for sensationalism during the Jack the Ripper murders of 1888.
Split into simpler sentences: Its standards of illustration and tone were reminiscent of an earlier publication, "The Newgate Calendar", and the popular "Penny dreadfuls". It gained a reputation for sensationalism during the Jack the Ripper murders of 1888.