Complex sentence: The financial fortunes of the club improved with shirt sales rocketing though success, if judged purely on trophies won, eluded the club despite reaching the final of the UEFA Cup on two occasions and twice losing in the final of the Coupe de France.
Split into simpler sentences: The financial fortunes of the club improved with shirt sales rocketing. However, success, if judged purely on trophies won, eluded the club despite reaching the final of the UEFA Cup on two occasions and twice losing in the final of the Coupe de France.