Complex sentence: The newspapers get columns written by top-level sportsmen whom they cannot afford to pay if the column was not syndicated and sponsored and readers of even small papers get to know the views of national and international sportsmen.
Split into simpler sentences: The newspapers get columns written by top-level sportsmen whom they cannot afford to pay if the column was not syndicated and sponsored. Readers of even small papers get to know the views of national and international sportsmen.