Complex sentence: The company has been unable to compete with these new entrants for regulatory reasons, and it has been announched that ESB Customer Supply must rebrand the entire supply operation and lose 40 per cent of its customers before it will be allowed to decide its own prices.
Split into simpler sentences: The company has been unable to compete with these new entrants. It has been announced that ESB Customer Supply must rebrand the entire supply operation and lose 40 per cent of its customers before it will be allowed to decide its own prices.