Complex sentence: FringeWare, founded in 1992, was one of the early ecommerce sites on the Internet, experimenting with mixing subcultural analysis with ecommerce, hence the name "fringe" + "ware".
Split into simpler sentences: FringeWare, founded in 1992, was one of the early ecommerce sites on the Internet. It experimented with mixing subcultural analysis and ecommerce, hence the name "fringe" + "ware".