Complex sentence: On DAB Digital Radio in London, the station launched at 12.15pm with Richard Skinner introducing Steppenwolf's Born to be Wild; the launch time, presenter, and song (though not the artist) was identical to its parent station Virgin Radio.
Split into simpler sentences: On DAB Digital Radio in London, the station launched at 12:15pm with Richard Skinner introducing Steppenwolf's Born to Be Wild. The launch time, presenter, and song (though not the artist) was identical to its parent station Virgin Radio.