Complex sentence: In January 1999, after attempting to place a bid to purchase the entire concession from the city and having the bid declined without consideration, Fehr increased the fee for the air rights to $750,000 a year.
Split into simpler sentences: In January 1999, Fehr placed a bid to purchase the entire concession from the city but the bid was declined without consideration. Fehr then decided to increase the fee for the air rights to $750,000 a year.