Complex sentence: The Genuine Gemstone Company is a family-owned, independent jeweller specialising in genuine gemstone jewellery sold online and via its live shopping channels broadcasted to millions of homes in the UK and USA.
Split into simpler sentences: The Genuine Gemstone Company is a family-owned, independent company specialising in genuine gemstone jewellery. The company sells jewellery via online channels and live TV shopping channels broadcasted to millions of homes in the UK and USA.