Complex sentence: According to Harvard business professor Theodore Levitt states managing products "and" meeting customers' needs "" you must adapt to consumer expectations and anticipation of future desires Ottman, Jacquelyn A., Edwin R. Stafford, and Cathy L. Hartman.
Split into simpler sentences: According to Harvard business professor Theodore Levitt states "managing products" and "meeting customers' needs", "you must adapt to consumer expectations and anticipation of future desires." Ottman, Jacquelyn A., Edwin R. Stafford, and Cathy L. Hartman.