Complex sentence: Based on consumer feedback, Cheskin recommended changing the color of Jelke's Good Luck margarine from traditional white to yellow as well as changing the wrapper material from waxed paper to foil, to connote high quality.
Split into simpler sentences: Based on consumer feedback, Cheskin recommended changing the color of Jelke's Good Luck margarine from the traditional white to yellow. He also recommended changing the wrapper material from waxed paper to foil to connote high quality.