Complex sentence: So as the definition of this concept says, the company that is using this marketing strategy is not necessarily related to sports, in this case it is a bank and through sports or sports events it promotes its trademark and the services that it gives.
Split into simpler sentences: So as the definition of this concept says, the company that is using this marketing strategy is not necessarily related to sports. In this case it is a bank and through sports or sports events it promotes its trademark and the services that it gives.