Complex sentence: WHMA-TV ultimately served approximately 100,000 households in east central Alabama, and management fought almost constantly to maintain its own Arbitron market between Birmingham and Atlanta; this was a maneuver critical to the station's survival.
Split into simpler sentences: WHMA-TV ultimately served approximately 100,000 households in east central Alabama, and management fought almost constantly to maintain its own Arbitron market between Birmingham and Atlanta. This was a maneuver critical to the station's survival.