Complex sentence: It was initially established in 2010 and officially launched in 2012 based in Jordan, the founders were students in Hashemite University in Jordan, in order to enrich the Arabic content on the Internet with high quality articles, which offers analysis service for keywords in Arabic.
Split into simpler sentences: It was initially established in 2010 and officially launched in 2012. They aimed to enrich the Arabic content on the Internet with high quality articles, which offers analysis service for keywords in Arabic.