Complex sentence: It was the name of a Tumblr blog page launched in late August 2011 and is a variation on the phrase "We The 99%" from an August 2011 flyer for the NYC General Assembly.
Split into simpler sentences: It was the name of a Tumblr blog page launched in late August 2011. It is a variation on the phrase "We The 99%" from an August 2011 flyer for the NYC General Assembly.