Complex sentence: As opposed to the existing action/adventure genre popular with male readers, his "Mary Worth" established the soap strip with its appeal primarily to women; it in fact was singled out for praise by Eleanor Roosevelt (1959).
Split into simpler sentences: As opposed to the existing action/adventure genre popular with male readers, his "Mary Worth" established the soap strip with its appeal primarily to women. It in fact was singled out for praise by Eleanor Roosevelt (1959).