Complex sentence: As CEO of the industry's largest winery, he led the Washington wine industry through the formative years of its development and launched several successful brands for Stimson Lane, including Columbia Crest, which grew to become the leading producer of value Merlot in the country.
Split into simpler sentences: As CEO of the industry's largest winery, he led the Washington wine industry through the formative years of its development. Shoup launched several successful brands for Stimson Lane, including Columbia Crest, which grew to become the leading producer of value Merlot in the country.