Complex sentence: In 1988, the Department of Trade And Industry advertised the first new radio licence in London for many years and Kiss pitched hard, but despite colossal public support, the licence was awarded to Jazz FM (now Smooth Radio).
Split into simpler sentences: In 1988, the Department of Trade And Industry advertised the first new radio licence in London for many years and Kiss FM mounted a strong campaign to be awarded this licence. Despite public support, the licence was awarded to Jazz FM (now Smooth Radio).