Complex sentence: The company was created by founder Janet Tang in 1999 under the name Sinohotel.com to use the burgeoning power of search engines to fill a perceived void of hotel information.
Split into simpler sentences: The company was created by founder Janet Tang in 1999 under the name Sinohotel.com. The initial concept was to use the burgeoning power of search engines to fill a perceived void of hotel information.