Complex sentence: Ghost was conceptualised by John O'Nolan in a blog post outlining his thoughts of a lite blogging-oriented modification for WordPress, after receiving overwhelmingly positive feedback, a crowd-funded Kickstarter campaign was launched.
Split into simpler sentences: Ghost was conceptualised by John O'Nolan in a blog post outlining his thoughts of a light blogging-oriented modification for WordPress,. After receiving overwhelmingly positive feedback, a crowd-funded Kickstarter campaign was launched.