Complex sentence: He contended that the changes taking place pushed Extension educators in the direction of virtual relationship building and that Extension educators consequently should not only become comfortable with this emerging approach but also effective in building online client relationships through social networking, blogging, and similar approaches.
Split into simpler sentences: He contended that the changes taking place pushed Extension educators in the direction of virtual relationship building. He stressed that Extension educators not only should become comfortable with this emerging approach but also effective in building online client relationships through social networking, blogging, and similar approaches.