Complex sentence: This idea is no longer seen as valid by social science scholars, however the public at large still views the media as having a significant effect on public opinion and behavior (Ball-Rokeach and DeFleur 1976, Ball-Rokeach 1985, Miller 2005:249).
Split into simpler sentences: This idea is no longer seen as valid by social science scholars. However, the public at large still views the media as having a significant effect on public opinion and behavior (Ball-Rokeach and DeFleur 1976, Ball-Rokeach 1985, Miller 2005:249).