Complex sentence: Mr Dunhill coined the phrase, "Listmagic" a process of list selection whereby a series of reltaed lists are merged and weighed against prospect data according to predetermined modeled values related to customers and inquiries.
Split into simpler sentences: Mr Dunhill coined the phrase, "Listmagic" a process of list selection. A series of reltaed lists are merged and weighed against prospect data according to predetermined modeled values related to customers and inquiries.