Complex sentence: Apar was enthusiastic about the idea and approached Reese publisher, Jay Rosenfield who initially expressed concerned over whether there was enough interest in the new "sport" of "electronic gamesmanship" to justify a regular column on the topic.
Split into simpler sentences: Apar was enthusiastic about the idea and approached Reese publisher, Jay Rosenfield. He initially expressed concerned over whether there was enough interest in the new "sport" of "electronic gamesmanship" to justify a regular column on the topic.