Complex sentence: However, the aesthetic of a long line is enough to impulse prospective customers away from engaging with the business in favor of a competitor or alternative and it increases the rate of customer frustration, customer expectation, and customer demand.
Split into simpler sentences: However, the aesthetic of a long line is enough to impulse prospective customers away from engaging with the business in favor of a competitor or alternatives. Long lines also increase the rate of customer frustration, customer expectation, and customer demand.