Complex sentence: Throughout the 1950s, Rod Serling established himself as one of the hottest names in television, equally famous for his success in writing televised drama as he was for criticizing the medium's limitations.
Split into simpler sentences: Throughout the 1950s, Serling established himself as one of the more popular names in television. He was equally famous for his success in writing televised drama as he was for criticizing the medium's limitations.