{{위키데이터 속성 추적}}
이 문서는 1970년대 이후 '''[[애플]]의 슬로건'''에 대한 목록이다. 현재 애플이 가장 많이 쓰는 슬로건은 [[Get a Mac]] 혹은 간단히 [[애플 로고]]를 쓴다.

== 회사 광고 모토 ==
* "Byte into an Apple" (1970년대 후반)<ref>{{웹 인용|url=http://books.google.co.uk/books?id=phyw5Efq6JAC&pg=PA322 |제목=Redeeming culture: American religion in an age of science |저자=James Burkhart Gilbert}}</ref><ref name=H30B>{{웹 인용 |제목=Happy 30th Birthday, 1996 – 2006 |저자=Alex Brooks |출판사=World of Apple |url=http://news.worldofapple.com/archives/2006/04/01/happy-30th-birthday-1996-2006/ |연도=2006 |확인날짜=2010-07-21 |보존url=https://web.archive.org/web/20110411214108/http://news.worldofapple.com/archives/2006/04/01/happy-30th-birthday-1996-2006/ |보존날짜=2011-04-11 |url-status=dead }}</ref>
* "Soon there will be 2 kinds of people. Those who use computers, and those who use Apples." (1980년대 초반)<ref name=H30B/><ref>{{웹 인용|제목=Sign crimes/Road kill: from mediascape to landscape |저자=Joyce Nelson |연도=1992 |url=http://books.google.co.uk/books?id=bBJiAAAAMAAJ}}</ref>
* "The Power to Be Your Best" (1990)<ref name=H30B/><ref>{{웹 인용|url=http://www.macobserver.com/article/2001/04/27.12.shtml |제목=Remembering 1990, The IIfx, & The Power To Be Your Best |author=Bryan Chaffin |날짜=April 27, 2001 |journal=the Mac Observer}}</ref><ref name=asm>{{웹 인용 |url=http://books.google.co.uk/books?id=MJDtm3KKT80C&pg=PA249 |제목=The art and science of marketing |저자=Grahame R. Dowling}}</ref>
* "[[Think Different]]" (1997 ~ 2002)<ref name=H30B/><ref name=asm/><ref>{{웹 인용|url=http://www.informaworld.com/smpp/content~db=all~content=a901392468 |제목=The Force of Callas' Kiss: The 1997 Apple Advertising Campaign, “Think Different” |출판사=Text and Performance Quarterly}}</ref>
* "The Computer for the rest of us" (1984)<ref name=H30B/><ref>{{웹 인용|url=http://books.google.co.uk/books?id=4kDgTS_NSZsC&pg=PA338 |제목=Advertising and Integrated Brand Promotion |저자=Thomas O'Guinn, Chris Allen, Richard J. Semenik}}</ref>
* "Switch" (2002-2003)<ref name=H30B/>

== 제품 슬로건 목록 ==
=== 애플 I ===
* "Apple introduces the first low cost microcomputer system with a video terminal and 8K bytes of RAM on a single PC card!"<ref>http://www.dvq.com/misc/images/apple.pdf</ref>

=== 애플 II ===
* "Introducing Apple II"<ref>[http://www.flickr.com/photos/jeangenie/131229792/ 1977: Introducing Apple II | Flickr - Photo Sharing!<!-- 봇이 따온 제목 -->]</ref>
* "Original Apple II"
* "What every educator should know about desktop computers."
* "The home computer that's ready to work, play and grow with you."
* "We're looking for the most original use of an Apple since Adam" Promoting a user-submission essay contest
* "A is for Apple"
* "How to buy a Personal Computer"
* "Welcome IBM. Seriously."
* "What's the 'e' stand for?"
* "What kind of man owns his own computer?"

=== 매킨토시 ===
* "It takes minutes of practice to make Macintosh do this."
* "Introducing Macintosh. What makes it tick. And talk."
* "It does more, It costs less. It's that simple"
* "Of the 235 million people in America, only a fraction can use a computer... Introducing Macintosh. For the rest of us." - [[뉴스위크]] 20면 팸플릿에서 [http://toastbucket.com/apple1984ad/]

=== 아이맥, 아이북, 맥 미니 ===
* "iThink, therefore iMac." (1998) [[르네 데카르트]]에서 인용 "나는 생각한다, 고로 존재한다." ([[Cogito ergo sum]])
* "Hello. Again." (1998)
* "The iMac to Go." (1999)
* "Where did the computer go?" (2004)
* "From the creators of iPod." (2004)
* "The most affordable Mac ever." (2005)
* "Now showing. The new iMac G5" (2005)
* "Small is Beautiful" (2006)
* "The new, all-in-one iMac"
* "You can't be too thin, Or too powerful." (2007)
* "A little Mini. A lot of Leopard"(2007)
* "The ultimate all-in-one. Now shipping with Leopard" (2007)
* "More Power. Thinly disguised."
* "Beauty. Brains. And now more brawn."
* "The all-in-one for everyone."
* "Faster. Greener. Still mini."
* "Brilliance, squared."
* "Small is huge."
* "It’s a good time to be a desk."
* "The ultimate all-in-one. Now with the ultimate display."
* "The new, mightier mini."
* "Redesigned in a very big way."

=== 파워 맥, 파워북, 맥북, 맥북 에어, 맥북 프로 ===
* "The plot thins" (1999)
* "Two Brains are better than one" (2000)
* "Rips through digital video faster than Pentiums can say "uncle"."
* "Less is more" (2003)
* "The world's fastest computer" (2003)
* "Sends other UNIX boxes to /dev/null" (2003)
* "Higher Resolution. Better Mileage" (2005)
* "Meet the family. Now complete." (2006)
* "Power Mac G5. The power of four." (2006)
* "Everything<sup>2</sup>" (2006)
* "Same lovable MacBook. New lovable speed." (2007)
* "Vroom with a View" (2007)
* "State-of-the-art meets state-of-the-art.
* "Same lovable MacBook. New amazing OS. MacBook now shipping with Leopard" (2007)
* "There's something in the air" (2008)
* "Thinnovation" (2008)
* "Book smart" (2008)
* "Nimble, meet quick." (2008)
* "Rapid transit" (2008)
* "Meet the next generation of notebooks." (2008)
* "Redesigned. Reengineered, Re-everythinged." (2008)
* "The new MacBook Air. Better graphics. More storage. Yet still the world’s thinnest notebook." (2009)
* "Thin as always. Faster than ever." (2009)
* "An even quicker study." (2009)
* "The new [[맥북 프로|MacBook Pro]] family." (2009)
* "The notebook you love. In a whole new edition" (2009)
* "The fastest, most powerful MacBook Pro ever. Times three." (2010)

=== 아이팟 ===
* "1,000 songs in your pocket." (2001)
* "Introducing the new iPod family." (2002)
* "7,500 songs in your pocket." (2003)
* "Mini. The next big thing." (2004)
* "Teeny doesn't mean weeny." (2004)
* "The best keeps getting better" (2004)
* "10,000 songs in your pocket." (2004)
* "Paint it black." (2004)
* "Life is random." (2005)
* "*Do not eat iPod shuffle" (2005)
* "Give chance a chance." (2005)
* "Random is the new order." (2005)
* "Enjoy uncertainty." (2005)
* "1,000 songs. Impossibly small." (2005)
* "One more thing..." (2005)
* "Watch your music" (2005)
* "15,000 songs. 25,000 photos. 80 hours of video." (2005)
* "Give music." (2005)
* "The best digital jukebox and #1 music download store. Now with video." (2005)
* "Which iPod are you?" (2006)
* "Home stereo. Reinvented." (2006)
* "Back for an encore." (2006)
* "Tune your run." (2006)
* "Completely remastered." (2006)
* "Clip and go." (2006)
* "Put some music on." (2006)
* "Movies, TV shows, games, and music. Now playing on an iPod near you." (2006)
* "Put a different kind of change in your pocket." (2006)
* "Put a thousand thanks in their pocket." (2006)
* "Put some color on." (2006)
* "Give the gift of iPod." (2006)
* "Meet the best iPods ever." (2007)
* "A little video for everyone." (2007)
* "Hold everything." (2007)
* "A new gig for iPod shuffle" (2008)
* "Now there's even more to touch." (2008)
* "Play more than music. Play a part." (2008)
* "Everybody Touch" (2008)
* "What's new to touch" (2008)
* "Tap into what's new" (2008)
* "Now there's even more to touch" (2008)
* "Pump up the volume. iPod Touch Now in 32GB"
* "So much to touch." (2008)
* "Get your groove on. In four new colors" (2008)
* "nano-chromatic" and "Rockalicious" (2008)
* "One size fits all."(2009)
* "The funnest iPod ever"(2009)
* "Millions of songs. Thousands of videos. Hundreds of games."
* "Small Talk."(2009)
* "Next level fun."(2009)
* "Nano Shoots Video."(2009)
* "Your Top 40,000." (2010)

=== 아이튠즈 ===
* "Rip. Mix. Burn." (2001)
* "Rock and Roll will never die. It is, however, being reborn." (2003)
* "The best Windows app ever." (2003)
* "Hell Froze Over." (2003)
* "Welcome to the digital music revolution." (2004)
* "Drink. Win. Play." (2005)
* "Welcome to the entertainment center of your world." (2006)
* "Give the gift of music for the holidays." (2006)
* "The entertainment center of your world." (2007)
* "American Idol on iTunes." (2008)
* "Discover iTunes 8. Rediscover your music."
* "iTunes 8. The entertainment capital of your world"
* "That's entertainment."

=== 인텔 ===
* "What's an Intel chip doing in a Mac? A whole lot more than it's ever done in a PC."
* "Rosetta. The most amazing software you'll never see."
* "Imagine the Possibilities."
* "Faster now comes standard." (2006)
* "Better than ever" (2008)

=== 아이폰 ===
* "The internet in your pocket."
* "Touching is believing"
* "hello"
* "[[아이폰]] Apple reinvents the phone"
* "Say Hello to [[아이폰]]"
* "Talk about big. iPhone now in 16GB. More music. More video. More iPhone." (2008)
* "The iPhone you've been waiting for." (2008)
* "The first phone to beat the iPhone." (2008)
* "Twice as fast, for half the price" (2008)
* "The most advanced mobile OS. Now even more advanced." (2009)
* "25,000 apps. And counting." (2009)
* "The fastest, most powerful iPhone yet." (2009)
* "This changes everything. Again" (2010)
* "It's the most amazing iPhone yet."(2011)
* "The biggest thing to happen to iPhone since iPhone."(2012)
* "You're more powerful than you think."(2013)
* "Forward Thinking"(2013)
* "For the Colorful"(2013)
* "Bigger than Bigger"(2014)

=== 앱스토어 ===
* "There's an app for just about anything"
* "Applications unlike anything you’ve seen on a phone before."
* "Your [[아이폰]] gets better with every new app."
* "Over 200,000 ways to make iPhone even better."

=== 애플 TV ===
* "YouTube, Meet Apple TV" (2007) Used currently on the iPod+iTunes homepage.
* "If it's on iTunes, it's on your widescreen TV." (2007).
* "Movie rentals and much more." used to market the [[Apple TV]].
* "Now Playing: HDTV shows and more." used to market the [[Apple TV]].
* "Even More to Do" (2008) market Apple TV

=== 맥 OS X ===
* " It just works".<ref>{{웹 인용|url=http://books.google.co.uk/books?id=G-sDAAAAMBAJ&pg=PT94 |출판사=HWM |날짜=Aug 2007 |제목=Mac OS/X}}</ref>
* "It's the biggest thing to happen to Macintosh since the Macintosh" (2001)
* "The future is here" (2001)
* "Wildly innovative"
* "The evolution of the species"
* "Change your stripes"
* "Redmond, start your photocopiers." (2006)
* "Redmond, we have a problem." (2006)
* "This should keep Redmond busy." (2006)
* "Introducing Longhorn." (2006)
* "Add a new Mac to your Mac" (2007)
* "Hello, Tomorrow" (2007)
* "Go Beyond Vista: It's Time to Get a Mac." (2007)
* "The Next Big Things"
* "Rock Solid Foundations"
* "It's Here. It's Real. It's Amazing."
* "Leopard, Every One's an Ultimate."
* "Core innovation"
* "The world's most advanced operating system. Finely tuned."
* "Completely new. Completely Mac"

=== 맥 OS X 서버 ===
* "Leopard Server. Simply Powerful." (2007)
* "Connecting your business."
* "New features. New ways to collaborate. Simpler than ever."

=== 맥 프로 ===
* "Room to grow. Introducing Mac Pro" (2006)
* "Life Made Easier" (2006)
* "64-bit Quad Xeon. Introducing Mac Pro"(2008)
* "The new Mac Pro. Tower of 8-core power." (2008)
* "Start your engines. All eight of them"(2008)
* "Expand at will." (2008)
* "Beauty outside. Beast inside." (2009)

=== 맥 ===
* "Internet Essentials for your Mac" (2004)

=== 모바일미 ===
* "Exchange for the rest of us" (2008)
* "The simple way to keep everything in sync." (2008)
* "Push email, push contacts, push calendar. Everything in sync. Anywhere you are" (2009)

=== 아이패드 ===
* "A magical and revolutionary device at an unbelievable price." (2010)
* "It just feels right to hold the internet in your hands"
* " It's Faster, Times 2" (2011)
* " It's Resolutionary" (2012)

== 인용 ==
<references/>

{{애플}}

[[분류:애플의 광고]]