{{위키데이터 속성 추적}}
{{회사 정보
|이름      = 케이스티파이
|원어      = Casetify
|로고      = Casetify logo.png
|로고설명  = 
|로고크기  = 
|그림      = 
|그림크기  = 
|그림설명  = 
|형태      = [[사기업]]
|창립      = {{시작 날짜와 나이|2011|10|01}}
|창립자    = 
|이전 상호 = 
|이전 회사 = 
|이후 회사 = 
|해체      = 
|분할      = 
|티커 심볼 = 
|국가      = [[홍콩]]
|장소      = 
|지사수    = 
|사업 지역 = [[전 세계]]
|회장      =
|인물      = {{ubl|웨슬리 응 (Wesley Ng)|로날드 융 (Ronald Yeung)}}
|산업      = [[휴대폰]] 액세서리
|서비스    = 
|대표 제품 = 
|매출액    = 
|영업 이익 = 
|순이익    = 300만 달러 (2022)<ref>{{인용|title=CEO of multimillion-dollar company Casetify shares his No. 1 'super underrated' business tip|url=https://www.cnbc.com/2022/11/28/ceo-of-casetify-shares-his-no-1-super-underrated-business-tip.html|website=www.cnbc.com}}</ref>
|순자산    = 
|자산 총액 = 
|주주      = 
|모기업    = 
|자회사    = 
|종업원    = 1,000명<ref name=tatler>{{웹 인용|url=https://www.tatlerasia.com/people/wesley-ng|title=Wesley Ng|first=Tatler|last=Asia|website=Tatler Asia|access-date=January 6, 2023|archive-date=December 4, 2022|archive-url=https://web.archive.org/web/20221204124101/https://www.tatlerasia.com/people/wesley-ng|url-status=live}}</ref>
|웹사이트  = {{URL|casetify.com}}
|비고      = 
}}

'''케이스타그램 리미티드'''(Casetagram Limited), 통상명 '''케이스티파이'''(Casetify)는 홍콩의 휴대전화 액세서리 및 기타 전자기기 액세서리를 생산하는 회사다.<ref>{{웹 인용|last=Luk |first=Lorraine |date=2015-03-13 |title=Casetify: Design Your Own Band For Your Apple Watch |url=https://blogs.wsj.com/digits/2015/03/13/casetify-design-your-own-band-for-your-apple-watch/ |access-date=2019-05-23 |website=WSJ|url-access=subscription}}</ref> 웨슬리 응(Wesley Ng)과 로날드 융(Ronald Yeung)에 의해 2011년 설립되었다. 인스타그램 사진을 사용하여 맞춤형 휴대폰 케이스를 처음 선보였다. 나중에 다른 디자인으로 액세서리를 판매하기 위해 확장되었다.<ref>{{웹 인용|title=Lessons from Casetify on physical products and Hong Kong startups |url=https://www.techinasia.com/talk/lessons-casetify-physical-product-hong-kong-startups |access-date=2019-05-23 |website=Tech in Asia |archive-date=November 25, 2023 |archive-url=https://archive.today/2023.11.25-140244/https://www.techinasia.com/talk/lessons-casetify-physical-product-hong-kong-startups |url-status=live }}</ref> 2,500만 개 이상의 휴대폰 케이스를 판매했다.<ref>{{웹 인용|date=2017-11-20 |title=How Casetify founder Wesley Ng taps millennial trends |url=https://www.scmp.com/magazines/style/people-events/article/2120675/how-casetify-founder-wesley-ng-taps-millennial-trends |access-date=2019-05-23 |website=South China Morning Post |archive-date=May 23, 2019 |archive-url=https://web.archive.org/web/20190523175607/https://www.scmp.com/magazines/style/people-events/article/2120675/how-casetify-founder-wesley-ng-taps-millennial-trends |url-status=live }}</ref><ref>{{웹 인용|last=Crawford |first=Fletcher |date=2022-06-08 |title=7 Reasons Why Casetify Is So Expensive (Full Guide) |url=https://veryinformed.com/why-is-casetify-so-expensive/ |access-date=2022-10-20 |website=VeryInformed |language=en-US |archive-date=January 27, 2023 |archive-url=https://web.archive.org/web/20230127015332/https://veryinformed.com/why-is-casetify-so-expensive/ |url-status=live }}</ref><ref name=tatler /><ref>{{웹 인용|last=Staff |first=Wonderland |date=2020-06-10 |title=How Wes Ng Turned CASETiFY Into The Buzziest Tech Accessories Brand |url=https://www.wonderlandmagazine.com/2020/06/10/casetify-wes-ng-buzziest-tech-phone-accessories/ |access-date=2023-01-06 |website=Wonderland |language=en-GB |archive-date=January 6, 2023 |archive-url=https://web.archive.org/web/20230106182422/https://www.wonderlandmagazine.com/2020/06/10/casetify-wes-ng-buzziest-tech-phone-accessories/ |url-status=live }}</ref><ref>{{웹 인용|date=17 May 2019 |title=THE BRAND MAKING YOUR PHONE CASE STAND OUT |url=https://www.dhl.com/discover/en-id/about-dhl/success-stories/the-brand-making-your-phone-case-stand-out |access-date=6 January 2023 |website=DHL |archive-date=January 6, 2023 |archive-url=https://web.archive.org/web/20230106182434/https://www.dhl.com/discover/en-id/about-dhl/success-stories/the-brand-making-your-phone-case-stand-out |url-status=live }}</ref>

홍콩에 본사를 두고 있으며 [[로스앤젤레스]]에 사무실을 두고 있다.<ref>{{웹 인용|last=Tallon |first=Monique |date=2016-04-19 |title=Grid110 - How a Group of Diverse Entrepreneurs are Shaping the Tech Ecosystem in Downtown LA |url=https://www.huffpost.com/entry/grid110-how-a-group-of-di_b_9704202 |access-date=2019-05-23 |website=HuffPost |archive-date=April 3, 2019 |archive-url=https://web.archive.org/web/20190403223912/https://www.huffpost.com/entry/grid110-how-a-group-of-di_b_9704202 |url-status=live }}</ref><ref>{{웹 인용|last=Leung |first=Alex |date=2015-12-05 |title=An Interview with Wes Ng, CEO and co-founder of Casetify |url=https://leungalexander.com/an-interview-with-wes-ng-founder-of-casetify/ |access-date=2019-05-23 |website=ALEXANDER LEUNG |archive-date=May 23, 2019 |archive-url=https://web.archive.org/web/20190523191121/https://leungalexander.com/an-interview-with-wes-ng-founder-of-casetify/ |url-status=live }}</ref>

== 역사 ==
초기 제품은 구매자의 인스타그램 사진을 이용하여 만든 맞춤형 휴대폰 케이스였다. 사용자는 인스타그램의 이미지를 사용자 지정 콜라주 또는 단일 이미지 케이스를 만들 수 있는 인터페이스에 업로드할 수 있었다.<ref name=businessinsider>{{웹 인용|last=Ranj |first=Brandt |title=This startup lets you use your own photos to create a custom iPhone case for a little as $29 |url=https://www.businessinsider.com/guides/casetify-create-a-case-custom-iphone-tool-2018-10 |access-date=2022-10-19 |website=Business Insider |language=en-US |archive-date=December 13, 2022 |archive-url=https://web.archive.org/web/20221213202320/https://www.businessinsider.com/guides/casetify-create-a-case-custom-iphone-tool-2018-10 |url-status=live }}</ref> 사용자는 이제 인스타그램과 페이스북의 사진을 사용하거나, 사진을 직접 업로드하고 사용자 지정 텍스트를 추가하여 사용자 지정 사례를 만들 수 있다.<ref name=businessinsider /> 또한 기술 액세서리와 같은 추가 제품을 생산한다.

미국,<ref>{{웹 인용|date=2022-11-14 |title=Casetify plots expansion plan, opening first US permanent store |url=https://insideretail.asia/2022/11/14/casetify-plots-us-expansion-plan-opening-first-permanent-store/ |access-date=2022-12-06 |website=Inside Retail |language=en-US|url-access=subscription}}</ref><ref>{{웹 인용|date=2022-11-18 |title=Tech accessory brand Casetify opens doors on first retail location in the U.S. |url=https://www.mercurynews.com/2022/11/18/tech-accessory-brand-casetify-opens-doors-on-first-retail-location-in-the-u-s |access-date=2022-12-06 |website=The Mercury News |language=en-US |archive-date=December 8, 2022 |archive-url=https://web.archive.org/web/20221208105834/https://www.mercurynews.com/2022/11/18/tech-accessory-brand-casetify-opens-doors-on-first-retail-location-in-the-u-s/ |url-status=live }}</ref>홍콩에 전통적인 회사가 있으며, 한국<ref>{{웹 인용|date=2022-01-14 |title=Casetify launches its first South Korean store |url=https://insideretail.asia/2022/01/14/casetify-launches-its-first-south-korean-store/ |access-date=2022-11-14 |website=Inside Retail |language=en-US|url-access=subscription}}</ref>과 일본의 랜드마크 몰 단지에 있는 플래그십 스토어, 태국과 방콕<ref>{{웹 인용|last=Lung |first=Tiffany |title=How Casetify Is Reinventing The Retail Experience Ahead Of The New iPhone 12 Launch |url=https://www.forbes.com/sites/tiffanylung/2020/10/13/how-casetify-is-reinventing-the-retail-experience-ahead-of-the-new-iphone-launch/ |access-date=2022-10-19 |website=Forbes |language=en |archive-date=November 1, 2020 |archive-url=https://web.archive.org/web/20201101143022/https://www.forbes.com/sites/tiffanylung/2020/10/13/how-casetify-is-reinventing-the-retail-experience-ahead-of-the-new-iphone-launch/ |url-status=live }}</ref>에 있는 팝업 스토어가 있다.<ref>{{웹 인용|date=2022-09-27 |title=CASETiFY launches a pop-up in Thailand and our phones are ready for a makeover |url=https://www.lifestyleasia.com/bk/gear/tech/casetify-pop-up-thailand-centralworld/ |access-date=2022-10-19 |website=Lifestyle Asia Bangkok |language=en-US |archive-date=December 13, 2022 |archive-url=https://web.archive.org/web/20221213202325/https://www.lifestyleasia.com/bk/gear/tech/casetify-pop-up-thailand-centralworld/ |url-status=live }}</ref>

=== 파트너십 및 협업 ===
케이스티파이는 갤러리, 박물관 및 아티스트와 함께 작업한다. 루브르 박물관 컬렉션에는 레오나르도 다빈치, 외젠 들라크루아의 작품과 밀로의 비너스와 같은 고대 작품들이 전시되어 있다.<ref>{{웹 인용|last=Marzovilla |first=Julia |date=2021-02-23 |title=The Louvre x Casetify Collection Is The Epitome Of Museumcore |url=https://stylecaster.com/louvre-casetify-phone-case-collection/ |access-date=2022-12-08 |website=StyleCaster |language=en-US |archive-date=December 13, 2022 |archive-url=https://web.archive.org/web/20221213202331/https://stylecaster.com/louvre-casetify-phone-case-collection/ |url-status=live }}</ref> 메트로폴리탄 미술관은 케이스티파이와 제휴하여 빈센트 반 고흐, 드가, 모네의 예술을 담은 라이선스 제품을 제작했다. 또한 데이비드 슈리글리(David Shrigley)와 [[구사마 야요이]]와 같은 개인 예술가들과 협력하여 그들의 작품을 특징으로 하는 컬렉션을 제작했다.<ref>{{웹 인용|title=CASETiFY Tap British Artist David Shrigley For Tongue-In-Cheek Techwear Collab |url=https://www.complex.com/style/casetify-david-shrigley |access-date=2022-12-08 |website=Complex |language=en |archive-date=December 13, 2022 |archive-url=https://web.archive.org/web/20221213202332/https://www.complex.com/style/casetify-david-shrigley |url-status=live }}</ref><ref>{{웹 인용|date=2022-11-09 |title=CASETiFY x M+ Yayoi Kusama Special Capsule Collection |url=https://streetartnews.net/2022/11/casetify-x-m-yayoi-kusama-special-capsule-collection.html |access-date=2022-12-08 |website=StreetArtNews |language=en-US |archive-date=December 13, 2022 |archive-url=https://web.archive.org/web/20221213202324/https://streetartnews.net/2022/11/casetify-x-m-yayoi-kusama-special-capsule-collection.html |url-status=live }}</ref>

케이스티파이는 또한 100개 이상의 브랜드와 협력을 했다.<ref>{{웹 인용|last=Giles |first=Oliver |title="The World Rewards Creativity"—Casetify Co-founder Wesley Ng on How He Built One of the World's Biggest Tech Accessories Brands |url=https://www.tatlerasia.com/style/fashion/wesley-ng-casetify-asias-most-stylish-2021 |access-date=2022-11-14 |website=Tatler Asia |language=en |archive-date=December 13, 2022 |archive-url=https://web.archive.org/web/20221213202338/https://www.tatlerasia.com/style/fashion/wesley-ng-casetify-asias-most-stylish-2021 |url-status=live }}</ref>[[DHL]],<ref>{{웹 인용|title=CASETiFY's new collab with DHL for Limited Edition iPhone Cases and Apple Watch Bands |url=https://hashtaglegend.com/style/casetifys-new-collab-dhl-limited-edition-iphone-cases-and-apple-watch-bands |access-date=2019-05-23 |website=#legend |archive-date=May 23, 2019 |archive-url=https://web.archive.org/web/20190523175608/https://hashtaglegend.com/style/casetifys-new-collab-dhl-limited-edition-iphone-cases-and-apple-watch-bands |url-status=live }}</ref>블랑 & 에클레어(Blanc & Eclare),<ref>{{웹 인용|title=Casetify's Taps K-Pop Star Jessica Jung for Its Latest Collaboration |url=https://hypebae.com/2018/12/casetify-k-pop-star-jessica-jung-collaboration-phone-case |access-date=2018-12-22 |website=HYPEBAE |archive-date=March 21, 2023 |archive-url=https://web.archive.org/web/20230321043641/https://hypebae.com/2018/12/casetify-k-pop-star-jessica-jung-collaboration-phone-case |url-status=live }}</ref> [[Pokémon|포켓몬]],<ref>{{웹 인용|last=Alexander |first=Julia |date=2019-05-02 |title=Casetify reveals adorable pokémon phone cases in time for Detective Pikachu |url=https://www.theverge.com/2019/5/2/18527134/casetify-pokemon-phone-cases-iphone-android-detective-pikachu |access-date=2019-05-23 |website=The Verge |archive-date=May 5, 2019 |archive-url=https://web.archive.org/web/20190505055213/https://www.theverge.com/2019/5/2/18527134/casetify-pokemon-phone-cases-iphone-android-detective-pikachu |url-status=live }}</ref> [[Pixar|픽사]],<ref>{{웹 인용|title=Casetify 'Toy Story' iPhone 13 case review: Your favorite Pixar characters complement your phone |url=https://appleinsider.com/articles/22/08/16/casetify-toy-story-iphone-13-case-review-your-favorite-pixar-characters-complement-your-phone |access-date=2022-10-19 |website=AppleInsider |language=en |archive-date=December 13, 2022 |archive-url=https://web.archive.org/web/20221213202320/https://appleinsider.com/articles/22/08/16/casetify-toy-story-iphone-13-case-review-your-favorite-pixar-characters-complement-your-phone |url-status=live }}</ref> [[Lucasfilm|루카스필름]],<ref>{{웹 인용|title=Casetify Star Wars collection: Transport the original trilogy with your mobile gear |url=https://www.zdnet.com/article/casetify-star-wars-collection-transport-the-original-trilogy-with-your-mobile-gear/ |access-date=2022-10-19 |website=ZDNET |language=en |archive-date=December 13, 2022 |archive-url=https://web.archive.org/web/20221213202341/https://www.zdnet.com/article/casetify-star-wars-collection-transport-the-original-trilogy-with-your-mobile-gear/ |url-status=live }}</ref> [[Vetements|베트멍]],<ref>{{웹 인용|title=Vetements & CASETiFY Release Sticker-Covered iPhone Cases |url=https://hypebeast.com/2019/1/vetements-casetify-sticker-apple-iphone-case |access-date=2019-05-23 |website=HYPEBEAST |archive-date=May 23, 2019 |archive-url=https://web.archive.org/web/20190523175607/https://hypebeast.com/2019/1/vetements-casetify-sticker-apple-iphone-case |url-status=live }}</ref> [[K-pop|케이팝]] 아이돌 그륩인 [[BTS|방탄소년단]]과 [[Blackpink|블랙핑크]] 등과의 제품 컬렉션이 있으며, [[코카콜라]], [[Oreo|오레오]], [[베지마이트]]와 같은 식음료 브랜드와 함께, [[NBA]], [[Major League Baseball|MLB]] 그리고 [[AFL]]과 같은 스포츠 회사들과의 협력 또한 이루어졌다. 컬렉션에는 일반적으로 갤럭시, 아이폰, 픽셀 핸드폰 케이스가 포함되지만, 애플워치와 같은 시계 스트랩 및 에어팟, 버즈와 같은 이어버드 케이스 등의 다른 품목은 특정 공동 작업에 포함된다.<ref>{{웹 인용|last=Tingley |first=Anna |date=2022-07-25 |title=BTS and Casetify Drop 'Permission to Dance' Collection |url=https://variety.com/shop/bts-casetify-permission-to-dance-collection-1235325046/ |access-date=2022-10-19 |website=Variety |language=en-US |archive-date=December 13, 2022 |archive-url=https://web.archive.org/web/20221213202333/https://variety.com/shop/bts-casetify-permission-to-dance-collection-1235325046/ |url-status=live }}</ref>

=== 표절 의혹 및 소송 ===
2023년 11월 23일, 온라인에서 "JerryRigEverything"으로 알려진 유튜버 잭 넬슨(Zack Nelson)은 자신과 사설 제조업체 "dbrand"가 "Teardown" 제품 라인과 관련된 제품 디자인을 표절했다는 이유로 케이스티파이를 상대로 수백만 달러의 연방 소송을 제기했다고 발표한<ref>{{영상 인용|people=JerryRigEverything |date=November 23, 2023 |title=I'VE BEEN ROBBED |url=https://www.youtube.com/watch?v=byfWscC87Vg}}</ref><ref>{{뉴스 인용|url=https://www.theverge.com/2023/11/23/23958788/dbrand-casetify-lawsuit-teardown-skins-copyright|title=Dbrand is suing Casetify for ripping off its Teardown designs|first=Emma|last=Roth|date=November 23, 2023|work=The Verge |archive-date=24 November 2023 |archive-url=https://web.archive.org/web/20231124053046/https://www.theverge.com/2023/11/23/23958788/dbrand-casetify-lawsuit-teardown-skins-copyright |url-status=live}}</ref> 비디오를 업로드했다. 해당 비디오에서 케이스티파이는 "dbrand"와 "JerryRigEverything"의 여러 독점 디자인을 복사하거나 수정했다고 밝혔다. 넬슨은 케이스티파이 제품에 포함된 "dbrand" 디자인에 포함된 수많은 [[이스터에그]]를 공유했을 뿐만 아니라 케이스티파이의 디자인이 "dbrand"의 직접 복제품이라는 것을 입증했다. 유튜브 영상이 공개된 지 한 시간도 채 지나지 않아, 케이스티파이 웹사이트는 다운타임을<ref>{{트윗 인용|first=Zack |last=Nelson |date=2023-11-23 |title=Have you ever been so embarrassed that you left the planet? |number=1727724500643729796 |user=ZacksJerryRig |url-status=live |archive-date=24 November 2023 |archive-url=https://archive.today/20231124052741/https://twitter.com/ZacksJerryRig/status/1727724500643729796 |access-date=2023-11-23 |via=X (formerly Twitter) |language=en}}</ref> 겪었고, 복원과 동시에 비디오에 등장한 제품은 더 이상 사용할 수 없었다.<ref>{{웹 인용|title=Inside Out |url=https://www.casetify.com/collection/inside-out-collection? |access-date=2023-11-23 |website=CASETiFY |archive-url=https://web.archive.org/web/20231123150354/https://www.casetify.com/collection/inside-out-collection? |archive-date=23 November 2023 |url-status=live}}</ref>이후 케이스티파이는 이와 같은 의혹에 대해 조사 중이라는 입장문을 내고 다운타임의 원인이 디도스 공격이라고 언급했다.<ref>{{트윗 인용|user=Casetify |number=1728004068507787294 |title=Castify Official Statement}}</ref><ref>{{웹 인용|last=Schoon |first=Ben |date=2023-11-24 |title=Casetify is 'investigating' the 'allegation' of its pretty obvious theft of Dbrand's designs |url=https://9to5google.com/2023/11/24/casetify-dbrand-statement/ |url-status=live |archive-url=https://web.archive.org/web/20231124142615/https://9to5google.com/2023/11/24/casetify-dbrand-statement/ |archive-date=2023-11-24 |access-date=2023-11-25 |website=[[9to5Google]] |language=en-US}}</ref>

다음 날, 케이스티파이는 아이픽스잇(iFixit)의 디자인에서 아이폰 X의 엑스레이 이미지를 무단 도용해, "엑스레이 케이스" 제품 라인에 사용한 혐의로 기소되었다.<ref>{{웹 인용|last=Flores |first=Inno |date=24 November 2023 |title=iFixit Joins Dbrand in Accusations of iPhone X-Ray Theft Against Casetify |url=https://www.techtimes.com/articles/299090/20231124/ifixit-joins-dbrand-accusations-iphone-xray-theft-against-casetify.htm |url-status=live |archive-url=https://web.archive.org/web/20231125024712/https://www.techtimes.com/articles/299090/20231124/ifixit-joins-dbrand-accusations-iphone-xray-theft-against-casetify.htm |archive-date=25 November 2023 |access-date=25 November 2023 |website=Tech Times}}</ref><ref>{{웹 인용|last=Shakir |first=Umar |date=2023-11-24 |title=The case of the stolen X-Ray cases is bigger and dumber than we thought. |url=https://www.theverge.com/2023/11/24/23975005/the-case-of-the-stolen-x-ray-cases-is-bigger-and-dumber-than-we-thought |url-status=live |archive-url=https://web.archive.org/web/20231125024851/https://www.theverge.com/2023/11/24/23975005/the-case-of-the-stolen-x-ray-cases-is-bigger-and-dumber-than-we-thought |archive-date=2023-11-25 |access-date=2023-11-25 |website=The Verge |language=en}}</ref>

== 각주 ==
{{각주}}

== 외부 링크 ==
* {{공식 웹사이트|casetify.com}}

[[분류:패션 브랜드]]
[[분류:홍콩의 브랜드]]
[[분류:홍콩의 기업]]
[[분류:2011년 설립]]
[[분류:2011년 설립된 제조 기업]]