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'''옴니콤 그룹'''(Omnicom Group Inc.)은 미국의 글로벌 미디어, [[마케팅]], [[기업 홍보]] [[지주회사]]이며, 미국 [[뉴욕]]에 본사를 두고 있다.

옴니콤 그룹의 브랜드 네트워크와 그룹 산하의 전문 기업은 4가지 범위 내에서 서비스를 제공한다: [[광고]], [[고객 관계 관리]](CRM), [[PR (마케팅)|PR]], [[특기 서비스]]. 이 분야에 포함된 서비스는 [[미디어 플래닝]]과 구매, [[디지털 마케팅|디지털]] 및 [[인터랙티브 마케팅]], 스포츠, 이벤트 마케팅, [[필드 마케팅]], [[브랜드]] [[컨설턴트]]이다.<ref>{{웹 인용| url=http://www.omnicomgroup.com/about | title=Omnicom Group About | publisher=Omnicom | accessdate=11 February 2016}}</ref> 옴니콤 그룹은 2002년 [[뉴욕 타임스]]에 의해 세계에서 4번째로 가장 큰 광고 대행사 가운데 하나로 선정되었다.<ref>{{웹 인용| url=https://www.nytimes.com/2002/03/31/business/advertising-s-big-four-it-s-their-world-now.html?pagewanted=all&src=pm | title=Advertising's Big Four: It's Their World Now | publisher=The New York Times | date=31 March 2002 | accessdate=11 February 2016 | author=Elliott, Stuart}}</ref> 2014년에 옴니콤은 [[월스트리트 저널]]에 의해 2번째로 큰 광고 지주 회사로 설정되었다.<ref>{{웹 인용| url=https://www.wsj.com/articles/omnicom-sees-earnings-revenue-growth-top-expectations-1406028567 | title=Omnicom Posts Strong Sales Growth | publisher=The Wall Street Journal | date=22 July 2014 |accessdate=11 February 2016 | author1=Tadena, Nathalie | author2=Jamerson, Joshua}}</ref> 회사의 직원 수는 77,000명 이상으로<ref>{{웹 인용|url=http://fortune.com/fortune500/omnicom-group/|title=Omnicom Group|website=Fortune|language=en-US|access-date=2018-11-22|archive-date=2018-11-22|archive-url=https://web.archive.org/web/20181122215556/http://fortune.com/fortune500/omnicom-group/|url-status=}}</ref> 전 세계 100개 이상의 국가에서 근무하고 있다.<ref>{{웹 인용| url=https://www.forbes.com/companies/omnicom-group/ | title=The Worlds Biggest Public Companies:Omnicom | accessdate=11 February 2016}}</ref><ref>{{웹 인용|url=http://about.att.com/story/att_to_build_global_network_for_omnicom_group.html|title=AT&T to Build Global Network for Omnicom Group|publisher=AT&T|date=24 July 2017|확인날짜=2019-01-31|보존url=https://web.archive.org/web/20181030014025/http://about.att.com/story/att_to_build_global_network_for_omnicom_group.html|보존날짜=2018-10-30|url-status=dead}}</ref>
== 역사 ==
1986년에 앨런 로젠샤인, 키스 라인하르트, 존 번바흐 (윌리엄 번바흐의 아들) 가 BBDO 월드와이드, 도일 데인 번바흐, 니덤 하퍼 월드와이드의 3자 합병으로 옴니컴을 공동으로 설립하였다.<ref>{{웹 인용| url=http://www.beet.tv/2015/08/reinhard-ddb-2.html | title=DDB's Keith Reinhard on the Origins of Omnicom | publisher=Beet.tv | date=5 August 2015 | access-date=10 February 2016 | author=Delo, Cotton | archive-date=23 February 2016 | archive-url=https://web.archive.org/web/20160223070213/http://www.beet.tv/2015/08/reinhard-ddb-2.html | url-status=live }}</ref><ref>{{웹 인용| url=http://www.campaignlive.co.uk/article/omnicom-twenty/543360 | title=The Omnicom Chief Executive, John Wren, Has Combined Creative Integrity and a Humble Outlook to Build the World's Biggest Advertising Holding Company. Caroline Marshal Meets Him in New York | publisher=Campaign Magazine | date=24 February 2006 | access-date=10 February 2016 | author=Marshal, Caroline | archive-date=22 February 2016 | archive-url=https://web.archive.org/web/20160222185611/http://www.campaignlive.co.uk/article/omnicom-twenty/543360 | url-status=live }}</ref><ref>{{서적 인용| title=Adland: A Global History of Advertising | publisher=Kogan Page Publishers | date=3 May 2013 | author=Tungate, Mark | page=149}}</ref> 1989년에 로젠샤인은 옴니콤 회장직에서 물러나 BBDO 월드와이드를 경영자로 복귀했고, 브루스 크로포드(1985년 [[메트로폴리탄 오페라]]를 운영하기 위해 떠나기 전 BBDO CEO로 로젠샤인에 앞서 있었던 인물)는 옴니콤 회장에 취임하였다.<ref>{{웹 인용| url=https://www.bloomberg.com/bw/stories/1991-03-31/advertisings-big-bang-is-making-noise-at-last | title=Advertising's 'Big Bang' Is Making Noise at Last | publisher=Bloomberg Business | date=31 March 1999 | access-date=10 February 2016 | archive-date=23 February 2016 | archive-url=https://web.archive.org/web/20160223024827/http://www.bloomberg.com/bw/stories/1991-03-31/advertisings-big-bang-is-making-noise-at-last | url-status=live }}</ref> 1997년 옴니컴의 2인자였던 존 렌이 회사의 최고 경영자가 되었고 크로포드는 회장으로 남았다.<ref>{{웹 인용| url=http://articles.chicagotribune.com/1996-12-05/business/9612050126_1_omnicom-group-diversified-agency-services-john-wren | title=Wren To Land On Top Perch At Omnicom Group | publisher=The Chicago Tribune | date=5 December 1996 | access-date=10 February 2016 | author=Lazarus, George | archive-date=23 February 2016 | archive-url=https://web.archive.org/web/20160223152058/http://articles.chicagotribune.com/1996-12-05/business/9612050126_1_omnicom-group-diversified-agency-services-john-wren | url-status=live }}</ref>

2013년 7월에 퍼블리시스 그룹과 옴니콤 그룹이 합병하여 퍼블리시스 옴니콤 그룹이 될 것이라고 발표되었지만, 2014년 5월까지 합병이 철회되었고 퍼블리시스-옴니콤 합병이 취소되었다고 발표하였다.<ref name="20130728ChicagoTrib">{{뉴스 인용|url=http://www.chicagotribune.com/news/chi-publicis-omnicom-merger-20130728,0,4589938.story|author=Channick, Robert|title=Leo Burnett parent in huge ad merger deal|work=[[Chicago Tribune]]|date=28 July 2013|access-date=3 October 2017|archive-date=28 July 2013|archive-url=https://archive.today/20130728151438/www.chicagotribune.com/news/chi-publicis-omnicom-merger-20130728,0,4589938.story|url-status=dead}}</ref><ref name="20140508NewYorkTimes">{{뉴스 인용|url=https://dealbook.nytimes.com/2014/05/08/ad-agency-giants-said-to-call-off-35-billion-merger/?_php=true&_type=blogs&hpw&rref=business&_r=0|author=Celles, David|title=At Odds, Omnicom and Publicis End Merger|work=New York Times|date=8 May 2014|access-date=3 October 2017|archive-date=3 October 2017|archive-url=https://web.archive.org/web/20171003125457/https://dealbook.nytimes.com/2014/05/08/ad-agency-giants-said-to-call-off-35-billion-merger/?_php=true&_type=blogs&hpw&rref=business&_r=0|url-status=live}}</ref>

2014년까지 옴니콤은 두 번째로 큰 에이전시 지주회사였으며 미화 150억 달러 이상의 매출을 올렸다.<ref>{{웹 인용| url=http://adage.com/article/agency-news/omnicom-boosts-net-income-11-4-1-billion-2014/297064/ | title=Omnicom Boosts Net Income 11.4% to Over $1 Billion in 2014 | publisher=Advertising Age | date=10 February 2015 | access-date=10 February 2016 | author=Bruell, Alexandra | archive-date=23 February 2016 | archive-url=https://web.archive.org/web/20160223122912/http://adage.com/article/agency-news/omnicom-boosts-net-income-11-4-1-billion-2014/297064/ | url-status=live }}</ref> 옴니콤은 2014년 4월 조직 내 여성 리더의 수와 영향력을 높이기 위한 목표로 옴니우먼을 출범시켰다. 옴니우먼은 미국, 영국, 캐나다, 프랑스, 독일, 중국, UAE에 10개 이상의 지점을 두고 있다.<ref>{{웹 인용|url=http://adage.com/article/global-news/omnicom-starts-omniwomen-u-k-plans-global/297493/|title=Omnicom Starts Omniwomen in U.K., Plans to Go Global|author=Jardine, Alexandra|date=9 March 2015|work=AdAge|access-date=20 November 2017|archive-date=1 December 2017|archive-url=https://web.archive.org/web/20171201034314/http://adage.com/article/global-news/omnicom-starts-omniwomen-u-k-plans-global/297493/|url-status=live}}</ref><ref>{{웹 인용|url=http://arabianmarketer.ae/omnicom-launches-omniwomens-uae-chapter/|title=Omnicom Launches Omniwomen's UAE Chapter|date=16 March 2017|author=Mahmud, Sana|work=The Arabian Marketer|access-date=20 November 2017|archive-date=1 December 2017|archive-url=https://web.archive.org/web/20171201131901/https://arabianmarketer.ae/omnicom-launches-omniwomens-uae-chapter/|url-status=live}}</ref><ref>{{웹 인용|url=http://interbrand.com/newsroom/omniwomen-expands-to-canada-with-the-goal-of-advancing-women-in-leadership/|title=Omniwomen Expands to Canada with the Goal of Advancing Women in Leadership|date=7 March 2017|work=Interbrand|access-date=20 November 2017|archive-date=1 December 2017|archive-url=https://web.archive.org/web/20171201092521/http://interbrand.com/newsroom/omniwomen-expands-to-canada-with-the-goal-of-advancing-women-in-leadership/|url-status=dead}}</ref> 2017년 7월, 옴니콤은 테그나(TEGNA Inc.)의 전 사장 겸 CEO인 Gracia Martore 가 독립 사외이사로 이사회에 합류했다고 발표했다. Gracia의 임명으로 이사회의 총 이사 수는 13명이 되었으며, 이 중 11명은 독립 사외이사이다.<ref>{{웹 인용|url=https://www.thestreet.com/story/14232684/1/gracia-martore-joins-omnicoms-board-of-directors.html|title=Gracia Martore Joins Omnicom's Board Of Directors|date=18 July 2017|author=PR Newswire|work=The Street|access-date=20 November 2017|archive-date=1 December 2017|archive-url=https://web.archive.org/web/20171201035918/https://www.thestreet.com/story/14232684/1/gracia-martore-joins-omnicoms-board-of-directors.html|url-status=dead}}</ref> 2018년 2월, Ronnie S. Hawkins가 독립 사외이사로서 회사 이사회에 임명되어 총 14명의 회원 중 12명이 독립 사외이사가 되었다.<ref>{{웹 인용|url=http://www.4-traders.com/OMNICOM-GROUP-13904/news/Omnicom-Ronnie-S-Hawkins-Appointed-to-Omnicom-Group-Board-of-Directors-26047091/|title=Omnicom : Ronnie S. Hawkins Appointed to Omnicom Group Board of Directors|publisher=4-Traders|date=23 February 2018|access-date=1 July 2018|archive-date=2 July 2018|archive-url=https://web.archive.org/web/20180702011031/http://www.4-traders.com/OMNICOM-GROUP-13904/news/Omnicom-Ronnie-S-Hawkins-Appointed-to-Omnicom-Group-Board-of-Directors-26047091/|url-status=live}}</ref> 2018년 5월, 옴니콤은 언어 전략 기획 에이전시 maslansky + partners를 오스트레일리아로 확장했다.<ref>{{뉴스 인용|url=http://www.adnews.com.au/news/omnicom-opens-language-strategy-agency-maslansky-partners|title=Omnicom opens language strategy agency maslansky + partners - AdNews|access-date=2018-06-11|language=en|archive-date=2018-06-12|archive-url=https://web.archive.org/web/20180612141902/http://www.adnews.com.au/news/omnicom-opens-language-strategy-agency-maslansky-partners|url-status=live}}</ref> 2021년 11월, Daryl Simm은 회장 및 최고 운영 책임자로 승진했다.<ref>{{웹 인용|title=Daryl Simm Promoted To Omnicom Group President & COO|url=https://www.shootonline.com/news/daryl-simm-promoted-omnicom-group-president-coo|access-date=2021-11-17|website=SHOOTonline|language=en|archive-date=2021-11-17|archive-url=https://web.archive.org/web/20211117181734/https://www.shootonline.com/news/daryl-simm-promoted-omnicom-group-president-coo|url-status=live}}</ref><ref>{{뉴스 인용|last=Bruell|first=Alexandra|date=2021-11-01|title=Omnicom Names Media Agency Boss Daryl Simm as President, Operating Chief|language=en-US|work=Wall Street Journal|url=https://www.wsj.com/articles/omnicom-names-media-agency-boss-daryl-simm-as-president-operating-chief-11635783318|access-date=2021-11-17|issn=0099-9660|archive-date=2021-11-17|archive-url=https://web.archive.org/web/20211117060946/https://www.wsj.com/articles/omnicom-names-media-agency-boss-daryl-simm-as-president-operating-chief-11635783318|url-status=live}}</ref> 그 다음 달, OMD 월드와이드(OMD Worldwide)의 CEO를 지낸 플로리안 아담스키가 옴니콤 미디어 그룹(Omnicom Media Group)의 차기 CEO로 발표되었다.<ref>{{웹 인용|url=https://www.adweek.com/agencies/with-two-new-leaders-at-the-helm-heres-whats-next-for-omnicoms-media-agencies/ |title=With Two New Leaders at the Helm, Here's What's Next for Omnicom's Media Agencies |date=29 November 2021 |access-date=2021-12-28 |archive-date=2021-12-28 |archive-url=https://web.archive.org/web/20211228175233/https://www.adweek.com/agencies/with-two-new-leaders-at-the-helm-heres-whats-next-for-omnicoms-media-agencies/ |url-status=live }}</ref> 2023년 10월 옴니콤은 8억 3500만 달러에 플라이휠 디지털을 인수하기로 합의했다.<ref>{{웹 인용|last=Graham|first=Megan|title=WSJ News Exclusive {{!}} Omnicom Buys E-Commerce Shop Flywheel Digital for $835 Million|url=https://www.wsj.com/articles/omnicom-buys-e-commerce-shop-flywheel-digital-for-835-million-a40212d4 |website=[[Wall Street Journal]]|date=October 30, 2023}}</ref>
==운영==
옴니콤은 1500개가 넘는 에이젼시를 감독하는 모 기업으로서의 5개 주요 에이젼시 네트워크로 이루어져 있다. 네트워크 소속사에는 BBDO 월드와이드, 다양한 에이젼시 서비스 (DAS), DDB 월드와이드, 옴니콤 미디어 그룹 (OMG)과 TBWA가 있다.<ref>{{웹 인용| url=http://www.omnicomgroup.com/our-agencies/| title=Our Agencies| publisher=Omnicom Group| access-date=September 3, 2017| archive-date=July 30, 2017| archive-url=https://web.archive.org/web/20170730074141/http://www.omnicomgroup.com/our-agencies/| url-status=live}}</ref>

합병 초기부터 있었던 회사인 BBDO 월드와이드는 광고회사로, 세계 유수 광고대행사 네트워크 중 하나라고 평가받고 있다.<ref>{{웹 인용| url=http://www.adweek.com/news/advertising-branding/agency-year-bbdos-tenacity-turned-major-client-loss-minor-setback-161927 | title=Agency of the Year:BBDO's Tennacity Turned a Major Client Loss Into a Minor Setback | publisher=ADWeek | date=15 December 2014 | access-date=10 February 2016 | author=O'Leary, Noreen | archive-date=23 February 2016 | archive-url=https://web.archive.org/web/20160223054456/http://www.adweek.com/news/advertising-branding/agency-year-bbdos-tenacity-turned-major-client-loss-minor-setback-161927 | url-status=live }}</ref> 2000년에 설립된 프록시미티 월드와이드(Proximity Worldwide)는 BBDO의 디지털 중심의 마케팅 부문이다. 2016년 1월, BBDO 월드와이드는 웬스데이 에이전시 그룹의 다수 지분을 인수했다.<ref>{{뉴스 인용|url=https://www.wsj.com/articles/bbdo-buys-majority-stake-in-wednesday-agency-group-1452146401|title=BBDO Buys Majority Stake in Wednesday Agency Group|newspaper=Wall Street Journal|date=7 January 2016|last1=Tadena|first1=Nathalie|access-date=10 March 2017|archive-date=7 February 2017|archive-url=https://web.archive.org/web/20170207224820/https://www.wsj.com/articles/bbdo-buys-majority-stake-in-wednesday-agency-group-1452146401|url-status=live}}</ref> 2017 칸 라이언즈 국제 창작 영화제에서 BBDO 월드와이드는 올해의 네트워크상을 6번째 수상했다. 클레멩거 BBDO 맬버른 (호주)는 올해의 에이젼시로 선정되었다.<ref>{{웹 인용|url=http://www.campaignlive.co.uk/article/bbdo-wpp-top-company-awards-cannes-lions/1437568|title=BBDO and WPP take top company awards at Cannes Lions|date=24 June 2017|access-date=20 November 2017|archive-date=21 October 2017|archive-url=https://web.archive.org/web/20171021205744/http://www.campaignlive.co.uk/article/bbdo-wpp-top-company-awards-cannes-lions/1437568|url-status=live}}</ref> BBDO는 2018년에, 한해에 영향력있는 광고 미디어 순위를 매기는 WARC 100에서 최고의 에이젼시 네트워크였다.<ref>{{웹 인용|url=https://www.warc.com/NewsAndOpinion/news/BBDO_agencies_dominate_WARC_100_category_rankings/0377ad2a-8ab1-477d-8052-eb53ae11e64c|title=BBDO agencies dominate WARC 100 category rankings|date=May 24, 2017|access-date=November 20, 2017|archive-date=September 3, 2017|archive-url=https://web.archive.org/web/20170903210424/https://www.warc.com/NewsAndOpinion/news/BBDO_agencies_dominate_WARC_100_category_rankings/0377ad2a-8ab1-477d-8052-eb53ae11e64c|url-status=live}}</ref><ref>{{웹 인용|url=http://www.campaignindia.in/article/warc-100-ariels-sharetheload-is-worlds-most-effective-campaign/442929|title=WARC 100: #ShareTheLoad is World's Most Effective Campaign|publisher=Campaign India|date=26 February 2018|access-date=1 July 2018|archive-date=2 July 2018|archive-url=https://web.archive.org/web/20180702035559/https://www.campaignindia.in/article/warc-100-ariels-sharetheload-is-worlds-most-effective-campaign/442929|url-status=live}}</ref> 2018년에는 BBDO의 여러 회사가 건리포트(Gunn Report)가 뽑은 개별 에이전시 순위에서 상위 10위 안에 들었다.<ref>{{웹 인용|url=https://www.campaignlive.com/article/gunn-report-creatively-awarded-advertising-2017/1456675|title=The Gunn Report: The Most Creatively Awarded Advertising of 2017|publisher=Campaign US|first=Emma|last=Wilkie|date=12 February 2018|access-date=1 July 2018|archive-date=1 July 2018|archive-url=https://web.archive.org/web/20180701222318/https://www.campaignlive.com/article/gunn-report-creatively-awarded-advertising-2017/1456675|url-status=live}}</ref> 에이젼시 서비스(DAS)는 공공 관계, CRM, 헬스케어, 이벤트, 프로모션 마케팅, 차량 시험, 브랜딩 및 연구에 중점을 둔 200개 이상의 회사로 구성되어 있다.<ref>{{뉴스 인용|url=https://amciglobal.com/testing/|title=AMCI|access-date=2017-05-17|language=en-US|archive-date=2017-03-03|archive-url=https://web.archive.org/web/20170303075635/https://amciglobal.com/testing/|url-status=live}}</ref><ref name="Diversified Agency Services">{{웹 인용|url=http://www.dasglobal.com|title=Diversified Agency Services|website=www.dasglobal.com|access-date=2017-02-27|archive-date=2017-01-10|archive-url=https://web.archive.org/web/20170110170145/http://dasglobal.com/|url-status=live}}</ref>

2016년과 2017년에 헬스케어 및 PR 에이전시를 위한 두 개의 별도 홀딩 그룹인  Omnicom Health Group과 Omnicom Precision Marketing Group을 구성했다. 이후인 2016년에는 옴니콤헬스 그룹이 바이오팜 커뮤니케이션과 라빈마틴의 주요지분을 인수하였다.<ref>{{웹 인용|url=https://www.campaignlive.com/article/luke-taylor-joins-omnicom-head-new-crm-division/1444240|title=Luke Taylor Joins Omnicom to Head New CRM Division|publisher=Campaign US|first=Gideon|last=Spanier|date=11 September 2017|access-date=1 July 2018|archive-date=1 July 2018|archive-url=https://web.archive.org/web/20180701222310/https://www.campaignlive.com/article/luke-taylor-joins-omnicom-head-new-crm-division/1444240|url-status=live}}</ref> 2018년에는 옴니콤 헬스크룹이, 환자참여 커뮤니케이션 에이젼시인 Snow 에이젼시를 인수했다.<ref>{{웹 인용|url=http://www.mmm-online.com/agencies/omnicom-health-acquires-snow-companies/article/742117/|title=Omnicom Health Acquires Snow Companies|publisher=MM&M|first=Lauren|last=Evans|date=6 February 2018|access-date=1 July 2018|archive-date=2 July 2018|archive-url=https://web.archive.org/web/20180702011049/http://www.mmm-online.com/agencies/omnicom-health-acquires-snow-companies/article/742117/|url-status=live}}</ref> 2018년에도 Omnicom Precision Marketing Group은 Credera의 주요 지분을 인수했다. 최초 3개 회사 중 하나인 DDB Worldwide는 글로벌 광고 네트워크이다.<ref>{{웹 인용| url=http://www.hoovers.com/company-information/cs/company-profile.DDB_Worldwide_Communications_Group_Inc.10f50e183b5f1976.html | title=DDB Worldwide Communications Group Inc. Company Profile | publisher=Hoovers | access-date=10 February 2016 | archive-date=3 September 2017 | archive-url=https://web.archive.org/web/20170903210404/http://www.hoovers.com/company-information/cs/company-profile.DDB_Worldwide_Communications_Group_Inc.10f50e183b5f1976.html | url-status=live }}</ref><ref name="McClellan, Steve">{{웹 인용| url=http://www.mediapost.com/publications/article/228721/ddb-reorganizes-its-new-york-operations.html?edition= | title=DDB Reorganizes Its New York Operations | publisher=MediaPost | date=24 June 2014 | access-date=10 February 2016 | author=McClellan, Steve | archive-date=13 April 2016 | archive-url=https://web.archive.org/web/20160413165849/http://www.mediapost.com/publications/article/228721/ddb-reorganizes-its-new-york-operations.html?edition= | url-status=live }}</ref> 2015년 11월에는 DDB월드와이드는 브라질 최대 광고그룹인 그루포 ABC를 인수했다.<ref>{{웹 인용|url=http://adage.com/article/ad-age-on-campus/ddb-buys-brazil-s-grupo-abc/301473/|title=DDB Buys Grupo ABC, Brazil's Biggest Independent Ad Group|date=23 November 2015|access-date=15 February 2016|archive-date=26 January 2016|archive-url=https://web.archive.org/web/20160126181138/http://adage.com/article/ad-age-on-campus/ddb-buys-brazil-s-grupo-abc/301473/|url-status=live}}</ref> 2016년 6월 DDB 헬스는 의료 기관의 조합으로 출범하여 DDB의 프로필에 의료 및 의료 서비스를 추가했다.<ref>{{웹 인용|url=https://www.zacks.com/stock/news/222137/omnicom-unit-forms-ddb-health-amp-appoints-josh-prince-ceo|title=Omnicom Unit Forms DDB Health & Appoints Josh Prince CEO|date=20 June 2016|work=Zacks|access-date=20 November 2017|archive-date=1 December 2017|archive-url=https://web.archive.org/web/20171201031114/https://www.zacks.com/stock/news/222137/omnicom-unit-forms-ddb-health-amp-appoints-josh-prince-ceo|url-status=live}}</ref><ref>{{웹 인용|url=http://www.mmm-online.com/agencies/omnicom-merges-agencyrx-flashpoint-and-three-other-agencies-to-form-ddb-health/article/506334/|title=Omnicom merges AgencyRx, Flashpoint and three other agencies to form DDB Health|author=McCaffrey, Kevin|date=29 June 2016|work=MM&M|access-date=20 November 2017|archive-date=1 December 2017|archive-url=https://web.archive.org/web/20171201043721/http://www.mmm-online.com/agencies/omnicom-merges-agencyrx-flashpoint-and-three-other-agencies-to-form-ddb-health/article/506334/|url-status=live}}</ref> DDB Worldwide 사업부에 포함된 회사에는 Tribal Worldwide, TracyLocke, adam&eveDDB, Roberts + Langer, Spike DDB, Rodgers Townsend, ONC Worldwide, Alma 및 Uproar!@DDB가 있다.

옴니콤 미디어 그룹(Omnicom Media Group)은 옴니콤 그룹(Omnicom Group Inc.)의 미디어 부문이다.<ref>{{웹 인용| url=http://www.omnicommediagroup.com/default.htm | title=Omnicom Media Group Profile | access-date=10 February 2016 | archive-date=15 January 2019 | archive-url=https://web.archive.org/web/20190115023553/http://omnicommediagroup.com/default.htm | url-status=dead }}</ref>

2017년에는 올해의 미디어 네트워크로 선정된 OMD Worldwide를 포함하여 3개의 옴니콤 미디어 그룹 에이전시 네트워크가 칸 라이온스 국제 창의성 페스티벌에서 경쟁했다.<ref>{{웹 인용|url=http://adobomagazine.com/global-news/cannes-lions-2017-omnicom-media-group-agencies-stand-out-cannes|title=Cannes Lions 2017: Omnicom Media Group agencies stand out at Cannes|date=23 June 2017|work=Adobo Magazine|access-date=20 November 2017|archive-date=28 January 2018|archive-url=https://web.archive.org/web/20180128205137/http://www.adobomagazine.com/global-news/cannes-lions-2017-omnicom-media-group-agencies-stand-out-cannes|url-status=dead}}</ref>

TBWA는 일반적으로 '디스럽션 컴퍼니(The Disruption Company)'라고 불리는 글로벌 에이전시 네트워크이다.<ref>{{웹 인용| url=http://www.adweek.com/news/advertising-branding/inside-tbwa-new-yorks-reinvention-162968 | title=Inside TBWA New York's Reinvention; After Exec Changes and Account Losses, Shop Aims to Become Network Flagship | publisher=Adweek | date=16 February 2015 | access-date=10 February 2016 | author=O'Leary, Noreen | archive-date=5 March 2016 | archive-url=https://web.archive.org/web/20160305085210/http://www.adweek.com/news/advertising-branding/inside-tbwa-new-yorks-reinvention-162968 | url-status=live }}</ref> 1993년에 인수 후 1995년에 Chiat Day 회사와 합병되었다. 미국에서는 회사 사무실 중 일부가 여전히 TBWA Chiat Day라는 이름을 유지하고 있다.<ref name=twba>{{웹 인용| url=http://www.adbrands.net/us/tbwa_us.htm | title=TBWA Worldwide Profile | publisher=Ad Brands | access-date=10 February 2016 | archive-date=4 September 2017 | archive-url=https://web.archive.org/web/20170904014442/https://www.adbrands.net/us/tbwa_us.htm | url-status=dead }}</ref> TBWA 네트워크에서 운영되는 회사로는 Media Arts Lab, Digital Arts Network(DAN), The Integer Group, Lucky Generals,<ref>{{웹 인용|url=http://www.campaignlive.co.uk/article/tbwa-buys-majority-stake-lucky-generals/1425068|title=TBWA buys majority stake in Lucky Generals|date=22 February 2017|access-date=20 November 2017|archive-date=3 September 2017|archive-url=https://web.archive.org/web/20170903210730/http://www.campaignlive.co.uk/article/tbwa-buys-majority-stake-lucky-generals/1425068|url-status=live}}</ref> Designory, NEBOKO 및 기타 TBWA 브랜드 지역 기관이 있다.
== 각주 ==
{{각주}}

== 외부 링크 ==
* {{공식 웹사이트}}
* {{웹 인용|url=https://www.resolutiondigital.com.au/|publisher=Resolution Media|title=Resolution Media Australia|확인날짜=2019-01-31|보존url=https://web.archive.org/web/20190201065354/https://www.resolutiondigital.com.au/|보존날짜=2019-02-01|url-status=dead}}

{{전거 통제}}

[[분류:뉴욕 증권거래소 상장 기업]]
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