{{위키데이터 속성 추적}}
[[파일:Google Shopping Express car 1.JPG|섬네일|구글 쇼핑 익스프레스 차량]]
'''구글 익스프레스'''(Google Express, 구 명칭: 구글 쇼핑 익스프레스)는 [[구글]]의 과거의 서비스였다.<ref name=rebrand>Sarah Perez, [https://techcrunch.com/2014/10/14/google-shopping-express-expands-to-more-cities-rebrands-as-google-express/?ncid=rss "Google Shopping Express Expands To More Cities, Rebrands As Google Express"] {{Webarchive|url=https://web.archive.org/web/20180825073837/https://techcrunch.com/2014/10/14/google-shopping-express-expands-to-more-cities-rebrands-as-google-express/?ncid=rss |date=2018-08-25 }}, ''[[TechCrunch]]'', October 14, 2014</ref>

2019년 5월 구글 마케팅 라이브<ref>{{웹 인용|url=https://www.androidpolice.com/2019/09/13/google-express-is-now-google-shopping-feed-and-youtube-integration-coming-soon/ |title=&#91;Update: Shopping app arrives&#93; Google Express is now Google Shopping, Feed and YouTube integration coming soon |date=13 September 2019 |access-date=2019-12-19 |archive-url=https://web.archive.org/web/20191215102208/https://www.androidpolice.com/2019/09/13/google-express-is-now-google-shopping-feed-and-youtube-integration-coming-soon/ |archive-date=2019-12-15 |url-status=live }}</ref><ref>{{웹 인용|url=https://techcrunch.com/2019/05/14/google-express-becomes-an-all-new-google-shopping-in-big-revamp/ |title=Google Express becomes an all-new Google Shopping in big revamp – TechCrunch |date=14 May 2019 |access-date=2019-12-19 |archive-url=https://web.archive.org/web/20191117000730/http://techcrunch.com/2019/05/14/google-express-becomes-an-all-new-google-shopping-in-big-revamp/ |archive-date=2019-11-17 |url-status=live }}</ref>에서 구글은 구글 익스프레스와 2,000개 이상의 파트너 매장을 새로운 구글 쇼핑에 통합한다고 발표했다.<ref>{{웹 인용|url=http://social.techcrunch.com/2019/10/03/redesigned-google-shopping-goes-live-with-price-tracking-google-lens-for-outfits-and-more/|title=Redesigned Google Shopping goes live, with price tracking, Google Lens for outfits and more|website=TechCrunch|date=3 October 2019|language=en-US|access-date=2019-10-10}}{{깨진 링크|url=http://social.techcrunch.com/2019/10/03/redesigned-google-shopping-goes-live-with-price-tracking-google-lens-for-outfits-and-more/ }}</ref> 구글 쇼핑은 익스프레스의 기능과 기능에 더해 온라인 및 오프라인 상점에서 가격과 구매 장소를 비교하는 기능과 같은 구글 쇼핑의 다른 기존 기능을 통합한다.

구글 익스프레스는 미국 일부 지역에서 사용할 수 있는 구글의 쇼핑 서비스로 [[샌프란시스코반도]] 전역에서 무료 평가판으로 출시되었다. 원래는 당일배송이었으나 이후 당일배송, 익일배송으로 확대되었다.<ref>Sarah Perez, [https://techcrunch.com/2016/10/25/google-express-expands-now-reaches-90-percent-of-u-s/ "Google Express expands, now reaches 90 percent of U.S."] {{Webarchive|url=https://web.archive.org/web/20181201003109/https://techcrunch.com/2016/10/25/google-express-expands-now-reaches-90-percent-of-u-s/ |date=2018-12-01 }}, ''TechCrunch'', October 25, 2016.</ref> 가격은 원래 오프라인 쇼핑과 동일했지만 나중에 인상되었다. 구글 익스프레스 도움말에는 "매장에서 상품 가격을 설정하기 때문에 매장에서 보는 것과 다른 구글 익스프레스 가격이 표시되는 경우가 있다. 이는 판매자와 상품을 판매하는 매장 위치에 따라 다르다"라고 적혀있었다.<ref>[https://support.google.com/express/answer/4559805?hl=en "Pricing"] {{Webarchive|url=https://web.archive.org/web/20180815223510/https://support.google.com/express/answer/4559805?hl=en |date=2018-08-15 }}, Google Express Help, retrieved September 7, 2017.</ref>

이 서비스는 2013년 3월 샌프란시스코에서 남쪽으로 캘리포니아주 [[산호세 (캘리포니아주)|산호세]]까지 처음 발표되었다.<ref>Salvador Rodriguez, [http://www.latimes.com/business/technology/la-fi-tn-google-shopping-express-same-day-delivery-20130328,0,3569365.story "Google testing same-day delivery service"] {{Webarchive|url=https://web.archive.org/web/20130406171714/http://www.latimes.com/business/technology/la-fi-tn-google-shopping-express-same-day-delivery-20130328,0,3569365.story |date=2013-04-06 }}, ''[[Los Angeles Times]]'', March 28, 2013.</ref><ref name=Register>Iain Thomson,  [https://www.theregister.co.uk/2013/03/28/google_shopping_express_delivery/ "Google Shopping Express dips toe in same-day home delivery: Wants to ape Amazon and eBay, not Webvan or Kozmo"] {{Webarchive|url=https://web.archive.org/web/20170907214212/https://www.theregister.co.uk/2013/03/28/google_shopping_express_delivery/ |date=2017-09-07 }}, ''[[The Register]]'', March 28, 2013.</ref><ref name=ABC>Joanna Stern, [https://abcnews.go.com/blogs/technology/2013/03/google-shopping-express-same-day-delivery-beyond-the-web/ "Google Shopping Express: Same-Day Delivery Beyond the Web"] {{Webarchive|url=https://web.archive.org/web/20130919143329/https://abcnews.go.com/blogs/technology/2013/03/google-shopping-express-same-day-delivery-beyond-the-web/ |date=2013-09-19 }}, Technology, [[ABC News]] blogs, March 29, 2013.</ref> 소매업체에는 전국 매장과 지역 매장이 혼합되어 있다. 2013년 9월 25일에 공개적으로 출시되었으며 일부 소매업체가 추가되었지만 여전히 샌프란시스코와 실리콘 밸리로 제한되어 있다.<ref>Heather Somerville, [http://www.mercurynews.com/business/ci_24171776/exclusive-google-same-day-delivery-makes-public-debut "Google same-day delivery makes public debut"] {{Webarchive|url=https://web.archive.org/web/20131001221830/http://www.mercurynews.com/business/ci_24171776/exclusive-google-same-day-delivery-makes-public-debut |date=2013-10-01 }}, ''[[The Mercury News]]'', September 25, 2013.</ref> 안드로이드 및 애플 스마트폰용 앱은 같은 날 발표되었다.<ref name=Perez>Sarah Perez, [https://techcrunch.com/2013/09/25/google-shopping-express-launches-to-all-of-bay-area-debuts-new-apps/ "Google Shopping Express Launches In San Francisco Peninsula, Debuts New Apps"] {{Webarchive|url=https://web.archive.org/web/20190218191501/https://techcrunch.com/2013/09/25/google-shopping-express-launches-to-all-of-bay-area-debuts-new-apps/ |date=2019-02-18 }}. ''TechCrunch'', September 25, 2013.</ref> 이를 사용하면 고객이 로열티 계정을 사용할 수 있다. 2014년 5월에는 [[뉴욕]]과 웨스트 로스앤젤레스로 서비스가 확장되었고,<ref name=NYLA>Alison Griswold, [http://www.slate.com/blogs/moneybox/2014/05/05/google_shopping_express_the_company_is_giving_six_months_of_free_same_day.html "Google Shopping Express Is Making a Masterful Play for Amazon’s Customers"] {{Webarchive|url=https://web.archive.org/web/20140516030615/http://www.slate.com/blogs/moneybox/2014/05/05/google_shopping_express_the_company_is_giving_six_months_of_free_same_day.html |date=2014-05-16 }}, Moneybox, ''[[Slate (magazine)|Slate]]'', May 5, 2014.</ref><ref name=WSJ>Alistair Barr, [https://blogs.wsj.com/digits/2014/05/05/in-battle-with-amazon-google-expands-same-day-delivery-service/ "In Battle with Amazon, Google Expands Same-Day Delivery Service"] {{Webarchive|url=https://web.archive.org/web/20171123045529/https://blogs.wsj.com/digits/2014/05/05/in-battle-with-amazon-google-expands-same-day-delivery-service/ |date=2017-11-23 }}, ''[[Wall Street Journal]]'' blogs, May 5, 2014.</ref> 2014년 10월에는 시카고, 보스턴, 워싱턴 DC 및 추가 소매점에 서비스가 추가되었다.<ref name=rebrand/><ref name="Official Google Blog">Brian Elliot, [http://googleblog.blogspot.com/2014/10/google-express-more-cities-more-stores.html "Google Express: more cities, more stores and a new name"] {{Webarchive|url=https://web.archive.org/web/20141029141314/http://googleblog.blogspot.com/2014/10/google-express-more-cities-more-stores.html |date=2014-10-29 }}, Official Google blog, October 13, 2014.</ref>

출시 당시 구글은 테스터 및 가입 후 처음 6개월 동안 가입비를 면제했다.<ref name=NYLA/><ref name=WSJ/> 수수료는 [[아마존 프라임]]보다 다소 낮다. 일부 시장에서 당일 배송도 테스트하고 있는 아마존이 주요 경쟁사이다.<ref name=Register/><ref name=ABC/><ref>[[Alexia Tsotsis]], [https://techcrunch.com/2013/03/28/google-starts-testing-google-shopping-express-today-in-sf-free-delivery-at-target-walgreens-staples-and-more/ "Google Starts Testing Google Shopping Express In SF, With Free Delivery From Target, Walgreens, Staples And More"] {{Webarchive|url=https://web.archive.org/web/20190827004048/https://techcrunch.com/2013/03/28/google-starts-testing-google-shopping-express-today-in-sf-free-delivery-at-target-walgreens-staples-and-more/ |date=2019-08-27 }}, ''TechCrunch'', March 28, 2013.</ref><ref>Dan Reyes, [http://technorati.com/business/article/google-shopping-express-may-rival-amazon/ "Google Shopping Express May Rival Amazon and eBay"] {{Webarchive|url=https://web.archive.org/web/20130801014514/http://technorati.com/business/article/google-shopping-express-may-rival-amazon/ |date=2013-08-01 }}, ''[[Technorati]]'', March 28, 2013.</ref><ref name=Slate>Farhad Manjoo, [http://www.slate.com/articles/technology/technology/2013/06/google_shopping_express_amazonfresh_which_mega_company_will_succeed_in_revolutionizing.html "The Glorious Future of Shopping: You order online. Your stuff comes the same day. You never have to leave your house again"] {{Webarchive|url=https://web.archive.org/web/20130925071646/http://www.slate.com/articles/technology/technology/2013/06/google_shopping_express_amazonfresh_which_mega_company_will_succeed_in_revolutionizing.html |date=2013-09-25 }}, Technology, ''[[Slate (magazine)|Slate]]'', June 30, 2013.</ref> 서비스가 88개의 우편번호로 제공되었던 2013년 8월 현재 약 50대의 구글 쇼핑 익스프레스 상징의 [[토요타 프리우스]] 세단으로 배송이 시작되었다.<ref name=MurkyNews>Heather Somerville, [http://www.mercurynews.com/business/ci_23984511/google-ebay-same-day-delivery-bay-area-amazon "Google puts pressure on eBay, expands same-day delivery"] {{Webarchive|url=https://web.archive.org/web/20140219152400/http://www.mercurynews.com/business/ci_23984511/google-ebay-same-day-delivery-bay-area-amazon |date=2014-02-19 }}, Business, ''The Mercury News'', August 30, 2013.</ref> 차량은 나중에 [[포드 트랜싯]] 밴을 포함하도록 확장되었으며<ref>Erin Connolly, [http://www.boston.com/news/technology/2014/10/15/heres-what-you-need-to-know-now-that-google-express-is-in-town "Here’s What You Need to Know Now That Google Express is in Town"] {{Webarchive|url=https://web.archive.org/web/20160423092529/http://www.boston.com/news/technology/2014/10/15/heres-what-you-need-to-know-now-that-google-express-is-in-town |date=2016-04-23 }}, ''[[Boston.com]]'', October 15, 2014.</ref> 회사는 일부 지역에서 자전거 및 도보 배송을 사용할 수 있다고 발표했다.<ref>Kaja Whitehouse, [https://nypost.com/2014/05/05/google-expands-same-day-delivery-service-to-manhattan-la/ "Google expands same-day delivery service to Manhattan, LA"] {{Webarchive|url=https://web.archive.org/web/20190118000606/https://nypost.com/2014/05/05/google-expands-same-day-delivery-service-to-manhattan-la/ |date=2019-01-18 }}, ''[[The New York Post]]'', May 5, 2014.</ref> 배송은 처음에는 1-800-Courier,<ref name=ars>Cyrus Farivar, [https://arstechnica.com/business/2013/09/google-shopping-express-expands-old-formula-take-orders-deliver-stuff-mostly/ "Google Shopping Express expands old formula: Take orders, deliver stuff (mostly): In which an Ars editor makes three orders in San Jose, but two actually show up"] {{Webarchive|url=https://web.archive.org/web/20170211011109/https://arstechnica.com/business/2013/09/google-shopping-express-expands-old-formula-take-orders-deliver-stuff-mostly/ |date=2017-02-11 }}, Business, ''[[Ars Technica]]'', September 25, 2013.</ref> 나중에는 온트랙(OnTrac)인 택배 서비스에 하도급된다. 테스트 단계에서 소매업체는 청구되지 않았거나 소액의 수수료만 지불했다. 고객은 쇼핑 정류장당 5달러를 지불하고 3~5시간 내에 배송을 받는다.<ref name=Slate/><ref name=MurkyNews/> 고객은 [[구글 페이]] 계정이 있어야 한다.<ref name=MurkyNews/><ref name=Biz>Shana Lynch, [http://www.bizjournals.com/sanjose/news/2013/09/25/google-express-versus-ebay-now-who-won.html?page=all "Google Shopping Express versus eBay Now: Who won?"] {{Webarchive|url=https://web.archive.org/web/20131002091514/http://www.bizjournals.com/sanjose/news/2013/09/25/google-express-versus-ebay-now-who-won.html?page=all |date=2013-10-02 }}, ''Silicon Valley Business Journal'', September 25, 2013.</ref>

이 서비스는 상품 픽업 및 배송 위치의 지도를 표시하고 항상 성공적이지는 않지만<ref name=Slate/><ref name=MurkyNews/> 가장 가까운 판매점을 사용하려고 시도한다.<ref name=ars/><ref>Kevin Shalvey, [http://news.investors.com/technology/060513-658913-testing-google-shopping-express-same-day-delivery.htm "Google Shopping Express Test: Same-Day Bagels"] {{Webarchive|url=https://web.archive.org/web/20150211045908/http://news.investors.com/technology/060513-658913-testing-google-shopping-express-same-day-delivery.htm |date=2015-02-11 }}, ''[[Investor's Business Daily]]'', June 5, 2013.</ref>

2017년 10월 가맹점 파트너에는 [[월마트]]<ref>Dennis Green, [http://www.businessinsider.com/walmart-and-google-voice-shopping-on-google-express-2017-8?op=1 "Google and Walmart are joining forces to take on Amazon"] {{Webarchive|url=https://web.archive.org/web/20171026032747/http://www.businessinsider.com/walmart-and-google-voice-shopping-on-google-express-2017-8?op=1 |date=2017-10-26 }}, ''[[Business Insider]]'', August 23, 2017, retrieved October 13, 2017.</ref>, [[타깃 코퍼레이션|타깃]]<ref>Natalie Gagliordi, [http://www.zdnet.com/article/target-partners-with-google-for-voice-shopping-through-google-express/ "Target partners with Google for voice shopping through Google Express"] {{Webarchive|url=https://web.archive.org/web/20180330114756/http://www.zdnet.com/article/target-partners-with-google-for-voice-shopping-through-google-express/ |date=2018-03-30 }}, ''[[ZDNet]]'' ([[CBS Interactive]]), October 12, 2017, retrieved October 13, 2017.</ref>, [[코스트코]] 및 프라이스 일렉트로닉스(Fry's Electronics)가 포함되었다.

== 각주 ==
{{각주}}

== 외부 링크 ==
* {{위키공용분류-줄|Google Express}}
* {{공식 웹사이트}}

{{구글}}

[[분류:구글의 서비스]]