{{위키데이터 속성 추적}}
'''블로하이'''({{llang|sv|Blåhaj}}, {{해석|파란 상어}})는 [[스웨덴]] 회사 [[이케아]]에서 제조 및 판매하는 [[봉제완구|봉제 인형]]이다. [[청새리상어]]를 본따 만든 상어모양 인형이며 [[인터넷]]에서 [[인터넷 밈|인기를 끌어]] 유명해졌다. 그로 인해 일부 지역에서는 이케아의 [[마스코트]]로 사용되었다.

== 생산과 유통 ==
이케아가 블로하이를 처음 생산했을 때는 [[2014년]]이었다.<ref name="BITikTok" />

그러나 [[2011년]] [[9월]], [[아일랜드]]와 [[싱가포르]]의 이케아 [[트위터]] 계정에서 블로하이 인형을 2022년 4월에 판매중단을 하겠다고 하였지만 단순한 루머로 여겨졌는데, 나중에 실제로 판매가 중단된 것이 확인되었다.<ref name="MothershipMeltdown" /><ref name="BIExtinct" /> [[중국]], [[대만]] 및 [[싱가포르]] 이케아 매장에서는 블로하이의 판매가 중지되었다.<ref name="BIChina" /> 하지만 이케아에서는 이 인형이 [[미국]]에서는 지속적으로 판매할 것이라고 말하였다.<ref name="MothershipMeltdown" /><ref name="BIExtinct" /><ref name="IKEAUSAProduct" />

== 문화 ==
[[2018년]], 블로하이는 한 SNS 사용자가 자신의 집에서 촬영한 웃긴 사진을 게시하면서 [[인터넷 밈]]으로 유명해졌다.<ref name="BITikTok" /><ref name="MashableTwitter" /><ref name="MMMObsessed" /><ref name="MothershipHuman" /> 더불어 이케아가 [[2021년 스위스 동성결혼 국민 투표]] 당시 이 인형을 내세워 홍보했는데, 이러한 연관성 때문에 블로하이는 [[LGBT]], 그 중 [[트랜스젠더]]와 서로 연결되었다.<ref name="INTOTrans" /> 이후에는 트랜스젠더 커뮤니티의 상징으로 여겨지기도 했다.<ref name="INTOTrans" />

이 장난감은 [[인스타그램]], [[트위터]] 및 [[틱톡]] 등 여러 [[소셜 네트워크 서비스|SNS]] 게시물에 지속적으로 영향을 끼쳤고 여러 지역에서 인기있는 완구가 되었다.<ref name="BITikTok" /><ref name="TSSCommunity" /><ref name="BFNRussia" /><ref name="DevonVanishes" />블로하이는 [[마블 스튜디오]]에서 제작한 TV 시리즈인 [[호크아이 (드라마)|호크아이]]에 잠깐 출연하기도 하였다.<ref name="TSSCommunity" />

블로하이 제품이 일부 지역에서 판매 중지된다는 소식에 많은 팬들은 안타까워했고 이에 대해 이케아 측에서는 "블로하이"라는 단어는 장난감 팬이 "멸종"되고 있다고 주장하면서 소셜 미디어에서 며칠 동안 화제가 되었다.<ref name="BIChina" /><ref name="MothershipMeltdown" /><ref name="BIExtinct" /> 비슷하게 이 장난감은 [[홍콩]]의 일부 매장에서 전시되었고 진공가방 성능 시연에서 사용함으로써 반응을 이끌어냈다.<ref name="MothershipVacuum" />

이 장난감의 인기에 힘입어 [[대만]]이나 [[말레이시아]] 등 일부 지역의 이케아 매장에서는 블로하이 쇼핑백을 판매하고 있다.<ref name="IKEACNBags" /><ref name="IKEAEcoBag" /> 블로하이는 [[일본]] 이케아 지점에서 아파트 입주 캠페인 마스코트로 사용되기도 했다. 이 캠페인에서는 블로하이가 작은 아파트를 팔려고 하는 [[부동산업자]]를 연기했다.<ref name="CNNTinyHomes" /> 말레이시아와 대만 이케아에서는 블로하이 모양 팥빵을 판매하기도 했다.<ref name="MothershipBuns" /><ref name="TSDBun" />

== 물리적 특성 ==
블로하이는 {{convert|100|cm|in|frac=4|abbr=on}} 길이의 [[청새리상어]] 형태 봉제인형이며 재활용된 [[폴리에스테르]]로 만들어져 있다. 40&nbsp;°C (104&nbsp;°F)에서 세탁할 수 있다.<ref name="IKEAInfo" />

블로하이 제품 중 작은 크기로 만들어진 제품도 있는데, {{convert|55|cm|in|frac=4|abbr=on}} 정도 길이에 한정 수량으로 판매되었다.<ref name="IKEACNInfo" />

== 같이 보기 ==
* [[상어]] 관련 [[인터넷 밈]]
** {{임시링크|왼쪽 상어|en|Left shark}}
** [[상어 가족]]

== 외부 링크 ==
{{위키공용분류|Blåhaj}}

== 각주 ==
{{각주|refs=
<ref name="BFNRussia">{{웹 인용|author1=Victor Stepanov |author2=Rachael Krishna |title=Russians Are Obsessed With These Big Plush Ikea Sharks |url=https://www.buzzfeednews.com/article/krishrach/russia-ikea-shark |access-date=July 18, 2022 |website=BuzzFeed News |language=en |archive-date=July 18, 2022 |archive-url=https://web.archive.org/web/20220718192453/https://www.buzzfeednews.com/article/krishrach/russia-ikea-shark |url-status=live|date=October 29, 2018}}</ref>
<ref name="BIChina">{{웹 인용|last=Teh |first=Cheryl |title=Ikea is discontinuing a blue shark stuffed animal - it sent Chinese social media into total meltdown |url=https://www.businessinsider.co.za/ikeas-discontinue-blahaj-shark-sent-chinese-social-media-into-meltdown-2021-10 |access-date=July 18, 2022 |website=Businessinsider |language=en-US |archive-date=July 31, 2022 |archive-url=https://web.archive.org/web/20220731140936/https://www.businessinsider.co.za/ikeas-discontinue-blahaj-shark-sent-chinese-social-media-into-meltdown-2021-10 |url-status=live|date=October 4, 2021}}</ref>
<ref name="BIExtinct">{{웹 인용|date=October 7, 2021 |title=Is Blahaj the shark plushie really 'going extinct'? Ikea Singapore says otherwise |url=https://www.asiaone.com/lifestyle/blahaj-shark-plushie-really-going-extinct-ikea-singapore-says-otherwise |access-date=July 19, 2022 |website=AsiaOne |language=en |archive-date=July 3, 2022 |archive-url=https://web.archive.org/web/20220703050505/https://www.asiaone.com/lifestyle/blahaj-shark-plushie-really-going-extinct-ikea-singapore-says-otherwise |url-status=live|author=Melissa Teo}}</ref>
<ref name="BITikTok">{{웹 인용|last=Samson |first=Anna |title=A toy shark from IKEA has blown up on TikTok as creators say it provides them with a unique kind of comfort and community |url=https://www.insider.com/ikea-blahaj-shark-toy-tiktok-viral-videos-2022-3 |access-date=July 18, 2022 |website=Insider |language=en-US |archive-date=August 10, 2022 |archive-url=https://web.archive.org/web/20220810140933/https://www.insider.com/ikea-blahaj-shark-toy-tiktok-viral-videos-2022-3 |url-status=live|date=March 23, 2022}}</ref>
<ref name="CNNTinyHomes">{{웹 인용|url=https://www.cnn.com/2021/11/25/business/ikea-japan-tokyo-tiny-apartment-scli-intl/index.html |title=Ikea is offering a tiny apartment in Tokyo for less than $1 per month |date=November 25, 2021 |last1=Guy |first1=Jack |last2=Ogura |first2=Junka |work=CNN |access-date=August 20, 2022}}</ref>
<ref name="DevonVanishes">{{웹 인용|last=Wyllie |first=Ami |date=December 17, 2021 |title=Wildly popular IKEA shark vanishes from shelves |url=https://www.devonlive.com/whats-on/shopping/ikea-shark-blhaj-listed-333-6368155 |access-date=July 18, 2022 |website=DevonLive |language=en |archive-date=July 18, 2022 |archive-url=https://web.archive.org/web/20220718192350/https://www.devonlive.com/whats-on/shopping/ikea-shark-blhaj-listed-333-6368155 |url-status=live}}</ref>
<ref name="IKEACNBags">{{웹 인용|title=RUMPLING - 環保購物袋, 藍色/鯊魚 |url=https://www.ikea.com.tw/zh/products/sorting-solutions/sorting-bags/rumpling-art-50511683 |access-date=July 19, 2022 |website=IKEA 線上購物 |language=zh}}</ref>
<ref name="IKEACNInfo">{{웹 인용|title=BLÅHAJ - 填充玩具, 小鯊魚 |url=https://www.ikea.com.tw/zh/products/play/toys-for-small-children/blahaj-art-00540664 |website=IKEA |access-date=26 July 2022 |language=Chinese |archive-date=July 20, 2022 |archive-url=https://web.archive.org/web/20220720023142/https://www.ikea.com.tw/zh/products/play/toys-for-small-children/blahaj-art-00540664 |url-status=live}}</ref>
<ref name="IKEAEcoBag">{{웹 인용|last=Ang |first=Hui Yi |date=October 18, 2021 |title=IKEA launches the new BLÅHAJ Shark Eco Bag! Extra large capacity and durable for only RM8.90! |url=https://lehleo.com/ikea-launches-the-new-blahaj-shark-eco-bag-extra-large-capacity-and-durable-for-only-rm8-90/ |access-date=July 19, 2022 |website=Leh Leo Radio News |language=en-US |archive-date=August 10, 2022 |archive-url=https://web.archive.org/web/20220810141024/https://lehleo.com/ikea-launches-the-new-blahaj-shark-eco-bag-extra-large-capacity-and-durable-for-only-rm8-90/ |url-status=live}}</ref>
<ref name="IKEAInfo">{{웹 인용|title=BLÅHAJ Soft toy, shark, 39 ¼" |url=https://www.ikea.com/us/en/p/blahaj-soft-toy-shark-90373590/ |access-date=July 19, 2022 |website=IKEA |language=en-US |archive-date=July 18, 2022 |archive-url=https://web.archive.org/web/20220718192456/https://www.ikea.com/us/en/p/blahaj-soft-toy-shark-90373590/ |url-status=live}}</ref>
<ref name="IKEAUSAProduct">{{웹 인용|title=Hi Melody! Thanks for reaching out. We appreciate your interest in our BLÅHAJ shark soft toy! IKEA USA doesn't have current plans to discontinue this product... |url=https://twitter.com/ikeausahelp/status/1442267214460108800 |access-date=2022-07-20 |website=Twitter |language=en |archive-date=July 20, 2022 |archive-url=https://web.archive.org/web/20220720095529/https://twitter.com/ikeausahelp/status/1442267214460108800 |url-status=live|date=September 27, 2021}}</ref>
<ref name="INTOTrans">{{웹 인용|last=Milner |first=Roz |title=How a Stuffed IKEA Shark Became a Trans Icon |url=https://www.intomore.com/the-internet/stuffed-ikea-shark-became-trans-icon/ |url-status=dead |archive-url=https://web.archive.org/web/20220202032848/https://www.intomore.com/the-internet/stuffed-ikea-shark-became-trans-icon/ |archive-date=February 2, 2022 |access-date=July 18, 2022 |website=INTO |language=en-US|date=February 1, 2022}}</ref>
<ref name="MashableTwitter">{{웹 인용|last=Yap |first=Mae Yen |date=January 20, 2020 |title=Someone created a Twitter account of the IKEA shark going about life and it's adorable |url=https://sea.mashable.com/culture/8683/someone-created-a-twitter-account-of-the-ikea-shark-going-about-life-and-its-adorable |access-date=July 18, 2022 |website=Mashable SEA |language=en-sg |archive-date=October 30, 2021 |archive-url=https://web.archive.org/web/20211030172418/https://sea.mashable.com/culture/8683/someone-created-a-twitter-account-of-the-ikea-shark-going-about-life-and-its-adorable |url-status=live}}</ref>
<ref name="MMMObsessed">{{웹 인용|date=October 26, 2018 |title=People Around the World Are Obsessed With This Plush Shark from IKEA |url=https://mymodernmet.com/toy-shark-blaha-ikea/ |access-date=July 19, 2022 |website=My Modern Met |language=en |archive-date=July 19, 2022 |archive-url=https://web.archive.org/web/20220719035620/https://mymodernmet.com/toy-shark-blaha-ikea/ |url-status=live|author=Emma Taggart}}</ref>
<ref name="MothershipBuns">{{웹 인용|title=Ikea Taiwan selling adorable shark buns with black sesame filling at S$1.69 each |url=https://mothership.sg/2021/07/ikea-taiwan-shark-buns/ |access-date=July 19, 2022 |website=mothership.sg |language=en |archive-date=July 19, 2022 |archive-url=https://web.archive.org/web/20220719050929/https://mothership.sg/2021/07/ikea-taiwan-shark-buns/ |url-status=live|date=July 14, 2021|author=Karen Lui}}</ref>
<ref name="MothershipHuman">{{웹 인용|title=People are rearranging IKEA Shark plushies to make them do human things |url=https://mothership.sg/2019/12/ikea-shark-plushies-human/ |access-date=July 18, 2022 |website=mothership.sg |language=en |archive-date=July 18, 2022 |archive-url=https://web.archive.org/web/20220718192454/https://mothership.sg/2019/12/ikea-shark-plushies-human/ |url-status=live|date=December 4, 2019|author=Kayla Wong}}</ref>
<ref name="MothershipMeltdown">{{웹 인용|title=Social media users everywhere shookt at news of IKEA shark plushie being discontinued |url=https://mothership.sg/2021/10/ikea-shark-plushie-meltdown/ |access-date=July 18, 2022 |website=mothership.sg |language=en |archive-date=July 18, 2022 |archive-url=https://web.archive.org/web/20220718192453/https://mothership.sg/2021/10/ikea-shark-plushie-meltdown/ |url-status=live|author=Lean Jinghui|date=October 6, 2021}}</ref>
<ref name="MothershipVacuum">{{웹 인용|title=IKEA's shark plushie tragically flattened to demonstrate usefulness of vacuum bags |url=https://mothership.sg/2022/01/ikeas-blahaj-vacuum-bags/ |access-date=July 19, 2022 |website=mothership.sg |language=en |archive-date=July 19, 2022 |archive-url=https://web.archive.org/web/20220719035547/https://mothership.sg/2022/01/ikeas-blahaj-vacuum-bags/ |url-status=live |author=Mandy How|date=January 31, 2022}}</ref>
<ref name="TSDBun">{{웹 인용|last=Chelvi |first=S. Tamarai |title=IKEA's cute shark bun nibbles at our hearts |url=https://www.thesundaily.my/style-life/going-viral/ikea-s-cute-shark-bun-nibbles-at-our-hearts-JX9312319 |access-date=July 19, 2022 |website=www.thesundaily.my |language=en-MY |archive-date=June 15, 2022 |archive-url=https://web.archive.org/web/20220615025348/https://www.thesundaily.my/style-life/going-viral/ikea-s-cute-shark-bun-nibbles-at-our-hearts-JX9312319 |url-status=live|date=June 13, 2022}}</ref>
<ref name="TSSCommunity">{{웹 인용|last=Nuckolls |first=Bethany |title=An Unlikely Community |url=https://www.thesmartset.com/an-unlikely-community/ |access-date=July 19, 2022 |website=The Smart Set |language=en-US |archive-date=July 19, 2022 |archive-url=https://web.archive.org/web/20220719050929/https://www.thesmartset.com/an-unlikely-community/ |url-status=live|date=January 20, 2022}}</ref>
}}

[[분류:인터넷 밈]]
[[분류:인형]]
[[분류:동물 장난감]]
[[분류:상어를 소재로 한 작품]]
[[분류:2018년 인터넷 밈]]