The Liverpool Standard and General Commercial Advertiser.
Liverpool, Merseyside, England, 1853-10-25 00:00:00

T H E

And ALBION i'VORKS, Nursery, Sheflif

'TAKERS

with full description

ADVERTISER FOR NORTH LANCASHIRE.

THE PRESTON PILOT, published every Sa-
turday Morning, contains Full Reports of all Meetings
and Local Occurrences is any of the Towns in North Lancs.
shire, in all of which it has an extensive circulation. Includ-
ing, as it does, amongst its readers, all classes of the com-
munity, the Pilot offers a means of giving the most advan-
tageous publicity to all Business Announcements. Adver-
tising charges low.—Office, No. 37, Fishergate, Preston.

ACHEAP EDITION OF THE DIARY OF
A LATE PHYSICIAN. By SAMUEL WARREN,
D.C.L. F.R.S.

Parts I. and 11. are published, forming the Commencement
of a Collected Edition of Mr. WARREN'S WORKS, to be com-
pleted in about 18 monthly Parts, at Is. each.
WILLIAM BLACKWOOD an 1 SONS, Edinburgh and London.
Sold by SEDMAN P. CHEOWIN, and WEBB and HUNT,

and all Booksellers andNewsvenders

Liverpoo
ALISON'S Fl FTORY OF EUIIOPI
VOLUME SECOND of the PEOPLE'S EDITION
is now published, price 43., bound in cloth, and may
be bad of all Booksellers and Newsvenders.
This Edition will be comprised in 44 Parts, at 13. each,
forming 12 Volumes at 45., hound in cloth, illustrated with
Engravings on Wood by Dalzell.
WILLIAM BLACKWOOD and SONS, Edinburgh and London.
Sold by SEDMAN P. CHEGWIN, and WEBB and HUNT,
tivernonl t and all Rnnksellers and NPwavenders.

VIFFERI AND TURNER'S NEW INTRODUCTION TO

ITALIAN.
In 12mn.. price ss. M

qr. HE FIRST ITALIAN BOOK : on the Plan
JL. of the Rev. T. K. ARNOLD'S First French Book. By
Signor PIFFERI, Professor of Italian, and DAWSON W.
TURNER, M.A., Head Master of the Royal Institution

School, Liverpool.
RIVINGTONS, Waterloo-place, London.
Of whom may be had, by the late Rev. T. K. ARNOLD, M.A.
• 1. The FIRST FRENCH BOOK, on the Plhn of Henry's
First Latin Book. Third Edition. 55. 6d.

2. The FIRST GERMAN BOOK, upon the same plan
Third Edition. ss. 6d.

THE NEW TURF NOVEL, BY " PRIAM."
rrHE SECOND NUMBER of the LIFE and
'P
ADVENTURES OF DICK DIMINY. By " PRIAM,"
Of the Racing Times, will appear on Monday next, price 6d.
This Number will contain "Christening of the Derby Colt
some New Characters, "The Supper given by Dick,'
"The Inauguration of a Tip.'t
Order of any Bookseller, or at any Railway Station.
VICKERS, London; and the Racing Times-office, Strand

" and

Right pleasant reading in No. 'l.—Worcester Herald.
li'Ve venture to conclude that " Priam" will lose none of his
acknowledged reputation as an author by its production.—
Weekly Times. _

We may
—Doncaster

The incidents will thicken as the tale proceeds
safely anticipate a highly interesting history
Gazette.
The work promises to be highly entertaining.—Sun
From its commencement we are inclined to augur well of
"Dick Diminy."—Liverpool Standard.

The Tenth Thousand, with a Portrait, price 55., sent free by

post.
THE PASTOR'S WIFE : a Memoir of Mrs.
Su ERMAN. of Surrey Chapel. By her Husband. Fcap
Bvo, nicely bound in cloth. _ _

"This constitutes one-of the most tender, beautiful, in-
structive. and edifying narratives that for a long time has
some under our notice. * * * We anticipate for
it a very extended popularity and usefulness among the mo-
thers and daughters of England."—Christian Witness.

" This excellent book will, doubtless, attain a high place in
oar religious literature. We have read nothing half so
touching as the account given of the closing'scene of Mrs.
Sherman's earthly career."—Court Journal.
London : W. and F. G. CASH, Successors to Chas. Gilpin,
5, Bishopsgate street Without.

THE LIVERPOOL ADVERTISER,
A NevAdvertisinz Medium, Published every Wednesday,

with a Gratuitous Circulation of not less than 6,000!

IrE LIVERPOOL ADVERTISER
win supply a cheap and effectual medium for Adver.
tising, suitable to the nu, uerous classes in the town of Liver-
pool and its neighbourhood. Merchants, Manufacturers,
Traders, Auctioneers, Teachers, Lecturers, Assurance Com-
panies, Agents, Persons wanting Assistants, or seeking
Employers, Housekeepers in want of Servants, or Servants
in want of Places, will find it a ready medium for making
known their wants.
The peculiar advantages of the Liverpool Advertiser are
the following :
I. The Mode of Circulation. The Advertiser will be deli-
vered on the day of Publication, Free of Charge, at the offices,
shops. and residences of the principal inhabitants of the town
and neighbourhood, also at the Hotels, News, Coffee, and
Dining-rooms, Landing-stage, &c.

11. The circulation will be chiefly Local, giving a larger
distribution in the immediate vicinity than the whole issue of
any one of our local Newspapers—a large portion of which,
'being transmitted to a distance, becomes of no benefit to resi-
dent Advertisers. The Liverpool Advertiser will chiefly
confine its issue—of from 6,000 to 10,000—to within a radius
of Seven Miles. . .

111.. lts convenient and Portable Form, adapted to secure
the greatest publicity for the Advertising Public.
'IV. It will be rendered attractive by the introduction of
Local Information of general interest, to insure its retention
during the intervals of publication.
V. The Charges for Advertisements will be of the Lowest
Remunerative Scale, cheapness combined with publicity being
of the first importance to all Advertisers.
VI. Advertisers can have, on application, a portion of each
issue to circulate amongst their own connection.
All Advertisements will be charged Nett Cash.
First Number to be Published September 28, 1853.
SCALE OF CHARGES:
ls. Od. Six Lines
Is. 3d. Seven Lines
es 2s. Od.
.. ls. 6d. Every three lines additional,
6d.
Continuous Advertisements contracted for.
PEARCE AND BREWER.
Office of the Liverpool Advertiser, 63, Church-street.

first Three Lines.
ur Lines..
.Fire Lines

IMPORTANT TO SHOPKEEPERS.
Just Published, price 2s. 6d.,
THE SHOPKEEPER'S GUIDE, designed to
give stability to the interest of the Shopkeeper, by in-
structing him bow to place his business upon a secure foun-
dation ; bat especially to guide persons, who, from ill health,
or from reverse of fortune, may seek to obtain a livelihood by
Shopkeeping, in a path which will contribute to certain
success. CONTENTS
41. SHOPKE.EPING.—CAUSES OF FAILURES OF SHOP-
KEEPERS.
2. THREE WAYS OF LIVING.
;3. QUALIFICATIONS FOR A SHOPKEEPER.
'4. CHOICE OF A BUSINESS.
5. SHOPKEEPERS' STOCK LISTS.
'6. HINTS TOWARDS THE CHOICE OF A BUSINESS.
i 7. DIFFERENCE OF REMUNERATION IN THE TRADES
AND PROFESSIONS.
O. MONEY, CREDIT, BILLS OF EXCHANGE, LEGAL
ADVICE REGARDING BILLS AND PROMISSORY
NOTES, LETTERS OF CREDIT, STAMPS, INTE-
REST TABLES, BANKS AND BANKING, &c., &c.
'9. 800 K-KEEPING
ST .—OUTLINE OF A SIMPLIFIED
SYEM ADAPT ED TO A RETAIL SHOP.
10. LAW OF PARTNERSHIP.
11, MISCELLANEOUS. ADVICE FOR THE CONSIDER-
ATION OF THE SHOPKEEPER.
12. THE LAW OF LANDLORD AND TENANT.
13. EXAMPLES OF PERSONS WHO HAVE BEEN SUC-
. CESSFUL IN LIFE.
14. NUMEROUS RECEIPTS FOR ARTICLES IN CON-
STANT DEMAND, WHICH MAY BE PUT UP BY
ANY SHOPKEEPER, AND SOLD AT A CONSIDER-
ABLE PROFIT; WITH AN ACCURATE STATE-
MENT OF THEIR COST, AND THE PROFITS
RESULTING FROM THE SALE OF THEM.
15. A LIST OF PROFITABLE AGENCIES OFFERED TO
THE PUBLIC IN THE PAGES OF ALL THE
DAILY PAPERS DURING THE LAST TWELVE
MONTHS.
London: HouLwrou and STONEMAN, 65, Paternoster-row,
and every Bookseller throughout the kingdom. Price 28. 6d.,
bound neatly.