The Liverpool Standard and General Commercial Advertiser.
Liverpool, Merseyside, England, 1846-12-22 00:00:00

THE STANDARD ALMANAC

In consequence of the extreme satisfaction which this
elegant little Almanac has given, we have had an
extra number printed off, which may be obtained
AT TWOPENCE EACH.
It answers the double purpose of Almanac and
Date Case.

THE " LIVERPOOL STANDARD" FOR
TH REEPENCE !

YEARLY SUBSCRIPTION

In advance
On credit .

The announcement which we make to our readers,
that the LIVERPOOL STANDARD is now
offered to the Public for THREEPENCE,
requires from us a word or two of explanation.
For some time past we have had in contemplation
this step—a serious one to ourselves, and one of
no trifling import to the community amongst whom
our paper circulates. We have not been blind to
the fact, that newspaper literature must ultimately
accommodate itself to the requirements of the age;
that the great organ which aspires to direct public
opinion, and which is hourly proving itself more
powerful than statesmen or parties, should be ena-
bled to address its appeals more directly to the
many—to address them in their own homes, and
by their own firesides—to substitute its earnest
teachings for the penny trash, which alone at
present finds its way to the poor man's dwelling
and to the perusal of his family. To effect this,
cheapness is mainly required. The hearts of our
humble fellow-countrymen, we know, are not too
enamoured of the wretched sentiment and worse
principles—the inflammatory doctrines and false
philosophy—contained in the papers to which we
have referred as constituting at present their usual
mental food ; and we have arrived at the conclu-
sion, that we are only doing our duty as journal-
ists, conscious of the great responsibility which the
march of circumstances has thrown upon us, in
submitting to a sacrifice—we trust only a tempo-
rary one—of our personal interests, with a view
to increased usefulness and advantage to the pub-
lic.
Whilst making this announcement, we must assure
our readers and those friends who have, thus far,
so liberally rewarded our humble labours, that we
do not intend to attempt to compensate ourselves
by any parsimony of management, by which the
article which we furnish at a reduced price shall
be less worthy of their acceptance and approbation.
We hope even to improve upon the past. The con-
sciousness that we are addressing a more extended
circle of readers, calls upon us for increased
energy and increased watchfulness for the interests
of those readers. The task before us we fully
recognise ; and we trust that we shall not be
found unequal to perform it faithfully and bene-
ficially.
From one source, and from one alone, we look for
our reward, so far as mere pecuniary considera-
tions ()Vend. We shall be able to give to the
favours of our advertising friends greatly in-
creased circulation and publicity ; and it is only
natural to anticipate that those favours will fall
upon us in on increased degree. Henceforth we
hope to be behind none of our contemporaries in
the advantages which our columns afford to the
advertising community.
We cannot conclude these brief remarks without re-
turning thanks to our friends and the public for
the support which has raised us to our present
position amongst our contemporaries; and we
trust that our future labours will not be less de-
serving or less rewarded.