The Liverpool Standard and General Commercial Advertiser.
Liverpool, Merseyside, England, 1853-08-09 00:00:00

'almost all his wealth fas made by advertising; and

bibers, of extensive business, conl

I be mentioned, wko owe

their ample resources to the same means. But they Observed
•he injunction, " Drink deep, or taste not theTieriatrapring."

They largely advettised, and, unlike many other enterprises,
'Found that the more they embarked the greater Vrs the rate
of prat. The Urge advertising sheet publisted'in London
as The Times, yields its owners an inconrelar exceed-

ing the rent-roll of many an ancient peer, deers another proof
of the immense advantage gained by .this mode of communi-
cation to holt parties; for, like mercy, '• it bletseth him that
gives and him that takes," and has, indeed, become a matter

of necessity throughout the civilised world. Every person
who is in,want of anything, searches the columns of his
newspaper—where the variety of announcements defies classi-
fication, from their vast number—or is' reminded of some-
thing, which may prove to his advantage. Every town that
has its newspaper has its advertisements general, local, and
particular; while our trans-Atlantic btt,hren, unfettered by
the tax-gatherer, from which we are just relieved, have de-
velopedthe system to an extent Whith.eve are only beginning,
to appreciate. Every consignment received, every parcel be
goods 'to be sold, every house, estirte, or lodging to be Ttrt,
everrellip, steamboat, coach, or railway-train to start, every-
thing lost or found, everything-wanted or to be had, Inds its
place:in the advertisiag columns, ntd therefore ns•one be:;"
for more or sells for less thanthe ought to do—gees withoat
or suers any other disadvantage for want of 'that infortna-
tion ,which his newspaper supplies him so profusey.
We as a nation have yet to ,torrerience the ftii benerl to
which the abolition of the -ditty- will help us; ?cut int has
proved so advantageous where there is a settled population,
how much more must it be hi Liverpool, the contreOf zom-
tnerce, the resort of so many strtngers where doe inhabitants

necessarily fluctuate,

ere, from the azzatant arrival

andtienarture of many thousands by the numemas passenger-
ships, so many wants requireecisfying at the mometrt with-
out other time for inquiry than is afforded by a peruse of the
newspaper. If the inhabitalr sof an inlandtawn re _
be reminded that one of their own tradesmen has a new

•tment of goods for tt

inspection, ileow wen more
argent must be this means of publicity when the expected
purchasers are altogether strengers requiring varioussupplies,
ant there are also announcements of ships tosail,•the cargoes
tor-which are made up from various places; emigrant ships,
for which the living freight is gathered from , numerous
localities ; brokers' sales of foreign and colonial produce, for
which purchasers are found in many quarters-; hawses and
apertments, for which occupants might have beer v3ught in
vain but for the newepaper ; servants wanted and wanting

titcations ; amusements.; travelling for business or pleasure;
nest books and music; and raany others which it-would weary
the reader to particularise. All these renderthe advertising
columns of newspapers iti•Liverpool as necessary to the suc-

•cese of its commerce as the docks are to its shvping, and
now that the repeal of the duty has removed all restrictions
orr ke full development of the system, we vial- look to see
this-great town make more rapid strides in advancement that
hac ever yet done.

As the repeal of the duty will not only tend *to reduce the
cost{ce Advertising, but alga remove the restrictions which
inp to-the present time have operated materially to prevent ad-
Nantageous arrangements *for the continuous appearance of
design to give the .palic the full

such cz2nouncements,

benefit.of the change.
In .addition to the diminkhed charge for such insertions,

We. are

,renared to eater into
CONTRACTS 4zoß, STATED PERIODS,

AT A
'CONSIDERABLE _REDUCTION IN 'PRICK

This will prove particubmly.advantageous toiShip,, Produce,
and tithe. Brokers, House and Estate Agents, BoCci:sellers and
Pulasherr, Hotel and innkeepers, Steampaaiet, Railway, and
othtr Companies, Tradesmen, of all descriptions, and indeed
of every class whose object is to keep their names and business
befom the „public at a nzoclers.:e charge. We shall thus not
only rve -them the full benefit of the repeal ofl he duty, but
also mall& • hem to obtain on-the lowest terms those great
advantages which are sure to result from a regular system of
contin 11511 S Advertising.