The Liverpool Standard and General Commercial Advertiser.
Liverpool, Merseyside, England, 1838-07-17 00:00:00

A NEW AND INDEPENDENT NEWSPAPER.

On MONDAY, the 6th of AUGUST,
%ml. BE PUBLISHED
IN MANCHESTER AND LIVERPOOL,
And from thence forwarded by Express and rapid Convey.

antes to all parts of ti)e Country,

THE First Number of'a New County Journal, entitled
THE LANCASHIRE HERALD. Price Fivepence.
It has long been a matter of surprise that Lancashire
alone, notwithstanding its immense importance, wealth, and
population, should hitherto have been without a County
Paper; thus leaving the great body of agriculturists, and
aunty of the manufacturing districts scattered throughout
Um county, without an organ to watch over and represent
their interests. It is, therefore, presumed that a fair oppor-
tunity presents itself for the successful establishment of such
a Paper, especially as the projectors have been encouraged
by many promises of favour and support. __
The PRINCIPLEs of the LANC tSIIIIZE win SD will be in-
dependent and decided—its theritt! that olftoargumentative and
temperate discussion.
the reason, not to
the passions of our readWerse;Band, amp.trielea prepared to defend' to
•
the utmost every thing that appears precious in our political
n
religious institutions, and consequently worthy of preser-
aeatioO, we shall be found equally determined to root out all
that we conceive to be obnuxious or injurious. Those who,
with the sante feelings, pursue a course different from ours,
and, therefore, in our opinion, erroneous, shall meet from. us
the, respect due to honourable antagonists. Against all that
it Mischievous and designedly destructive we shall raise our
, voice, but not more loudly than against that which is corrupt,
. servile, and oppressive.
Cur views en general Politics, and the tone in which we
advocate them, will be better appreciated after a few num-
bers, by actual experience, than by promises and professions.
In Local and Provincial matters we shall do our best to pro-
cure that species of infoimation which, in commercial dis-
tricts, is most desirable. Our arrangements to present our
readers with accurate and late reports of Markets, Funds,
Manufactures, Shipping, Mining, Sporting, and in short, all
branches of Trade, Agriculture, Commerce, or Speculation,
are already equal to those of any other establishment, and
we shall spare neither pains nor expense to render them still
more perfect.
To the questions more peculiarly connected with our ma-
.
nufacturing districts we come with minds altogether unbi-
assed. Warped neither by the suggestions of sordid selfish-
neil, nor unreflecting prejudice, it shall be our business to
advocate what are at once the true interests of the employer
and the employed—interests which, if properly understood,
, are in reality the same.
In the important body of LICENSED VICTUALLERS we have
isaluential friends, and we shall endeavour to supply them
With a journal such as they can conscientiously patronise,
• and which will advocate their special interests, and strongly
oppose any undue interference with their vested rights. In
short there is no class of the community in this hive of
bustling and ever-moving trade, which may not command
.oUr eervices for the promotion of honourable and English
Purposes and demands.
Though we shall not be insensible to the fascination of
graceful wit, nor the piquancy of delicate satire, yet all per-
sonality shall be excluded from our columns.
Blain,
a word: we promise to give a journal conducted in a
strightforward, honest manner,—" Fearing,"—as the
west book in the world says, with a slight variation for which
w have nn reason to offei anything like an apology—
' e,ll. "earing od H
and onouring the Queen !"
ssh'iudiFng fairly G
with fair antagonists —maintaining gene-
said th e cause of England, to the best of our abilities, at home
tips ,tiro
ad; and, Locally, all those interests which, in a
et or .•
insrkei lime not very much exceeding the age so long ago
and n." 215 that of man, has raised Liverpool, Manchester,
jest eil. sister towns, from poor hamlets in rude and path-
is ',Wilds, to the rank of merchant-cities, combining in
stnallest space the most dense population and the most
Productive wealth.
In the minor departments—we mean minor as regards the
arrangements of a newspaper—Literature, Drama, Music,
&c., we have engaged more talent than, we believe, was ever
before engaged on a Provincial Paper; and we can promise
inspeitialaty, kindness, attention, and generosity in the eXer•
cis, of the powers committed to the hands of our critics.
The LANCASHIRE HERALD will be published at an early
. hoar every Monday Morning, at No. 36, North John-street,
Liverpool; at the Exchange Rooms, Ducie-place, Manches-
ter ; sad will be despatched by special conveyances to all
parts of the county.

Orders, Advertisements, and Communications will be re-
ceived at the Offices in Liverpool and Manchester, and by
the various Agents and Newspaper Venders throughout the
County.