The Liverpool Standard and General Commercial Advertiser.
Liverpool, Merseyside, England, 1841-09-21 00:00:00

LUPO RTER

The PROPRIETORS Of the NEW TEA ESTABLISHMENT,
feeling the importance of this truism, as affecting the inter-
ests of large classes of the community, and knowing that
since the Aolition of the East India Company's Charter in
1829,
TEA HAS BEEN IMPORTED INTO LIVERPOOL
IN LARGER QUANTITIES than to any other PORT
IN THE KINGDOM (London Excepted),
without a corresponding advantage to the Consumer, an
inducement has been held out to open the present Establish-
ment, the Proprietors having the fullest confidence that the
Patronage. of a discerning Public will not be withheld to
enable them to carry out their views, when endeavouring
TO REFORM THE ABUSES IN THE TEA TRADE,
it being their anxious wish and strong determination. that
ECONOMY SHALL BE COMBINED WITH LUXURY
in Supplying the
IN HABITANTS OF LIVERPOOL AND LANCA-
SHIRE WITH " REAL" TEA.
LIVERPOOL,
the second Port in the world, from its advantages of
A DIRECT COMMUNICATION WITH CHINA.
and the facilities it affords as a market for purchasing stock,
it is natural to infer would have hitherto furnished Teas to
the public at something like a reasonable profit, or at any
rate at a less price than towns more remote from the place
of debrarcation. Such, however, not being the fact, the ob-
ject of this establishment is to supply the public with an
article which forms a most essential item in the expenses of
almost every family, on
THE BEST POSSIBLE TERMS,
viz., THE SMALLEST PROFIT, from the importer to the con-

sumer.
The Proprietors of the Establishment being intimately
connected with one of the first Houses in London, they will
be enabled to take advantage of that market as circumstances
may require.
CA.UTIONING THE PUBLIC AG kINST THE SPU-
RIOUS MIXTURE OF DRIED LEAVES,
which has lately been imported in large quantities, and has
found its way into the hands of COUNTRY DEALERS,
we beg to inform them our whole time and attention will be
devoted to the selection of the two articles Tea and Coffee ;
the inferior, and in many instances deleterious, mixtures
brought to this country since the abolition of the East
India Company's Charter, rendering it highly necessary that
all persons engaged in the sale of it should be well experi-
enced in the tasting and examining of them.
THE OVERLAND INDIA MAIL
arrived in London on the 4th ultimo, bringing news from
China up to May 19th date; and on reading the private
letters, we find that Captain Elliot had effected a truce with
the Chinese commissioner, thereby enabling our merchants
to get about eleven millions of pounds of Tea (equal to three
months' supply for this country) shipped, which has caused
quite a panic in London Tea market, attended with a fall of
about one shilling per pound on all sorts, within the last
three weeks, thus making them as low in price as those now
on their way to this country cost the merchants importing ;
for we find the lowest quality of Congou sold in Canton, at
25 to 27 taels, equal to about Is. sd. of our money. to which
must be added at least sd. per lb. for the expenses of ship-
ping them to England—together making a cost of ls. 10d.
per lb. for the lowest Congou to the importers. Still we find,
that at the London Public Tea Sale of the 7th ultimo, (at
which the most of our stock has been purchased.) Congou
characterised by the Tea brokers—good middling Tea,
blackish leaf, and strong, (which is at least 6d. per lb. better
than the lowest quality,) sold at ls. 111 d. to Id. per lb. ; and
very fine qualities, bearing a character. Superior Tea, strong
I and full Pekoe flavour, even wiry black leaf, only fetched
2s. 51d. per lb., being, as we before stated, as near as possi-
ble, the present cost to the importer. To the sale prices
add the duty, 2s. 2/d. per lb., which shows that a really
useful family Tea costs us in London 4s. 21d. per lb., and
quality as fine as it is our intention to advise any family to
use, 4s. 7d. Having been fortunate enough to lay in our
stock during the present extraordinary fall in prices, war-
rants us in saying we can offer an advantage•to the public
which no other house in the trade can, for it is a well known
fact, that (prior to the last news from China,) nearly every
person connected with the Tea trade, and even private
speculators believing the Emperor of China had ordered all
the Tea in his dominions to be destroyed, bought to a very
great extent, at prices one shilling per pound above what ,
they are at present.
In professing to havelhis great benefit to offer, we do not
boast of any foresight or wonderful advantages over our
fellow-traders, it arising merely from our arrangements not
being so complete as to enable us to lay in our stock earlier
than the Ist ult. At the same time we do not feel too con-
fident that the present very low prices will continue long, as
most of the merchants refuse to submit to so alarming a
sacrifice, and we also find by the private India letters, that
although Captain Elliot had effected this truce it was liable
to be cancelled by an edict from the Emperor any minute,—
in fact our merchants quite expected such would be the case,
as vast troops of Chinese soldiers was encamping near Can-
ton,—so that the next advices may inform us of an entire
stoppage of the British trade;—therefore it is our duty to
advise all families, and large consumers, to purchase freely at
the present prices, they being as low (of good qualities) as
was ever known, and in giving this advice we•wish the public
to bear in mind it is solely for their benefit, as the system we
shall introduce into our establishment is to to charge a profit
of 3d. per lb., so that should the next news from China cause
an advance in the value we shall make a corresponding one.
We before stated that useful family Congou cost us (duty
paid) in London 4s. 2d. per lb., and really fine qualities
4s. 7d. per lb., add Id. per lb. for the carriage here, thus
making the costs 4s. 3.41. and 4s. Bd., which enables us to
offer them at prices lower than has been quoted for many
months past, and until a change in the market takes place
will be as follow :

Sound Breakfast Congou