The Liverpool Standard and General Commercial Advertiser.
Liverpool, Merseyside, England, 1853-10-25 00:00:00

s of the coin
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ACHEAP EDITION OF THE DIARY 01
A LATE PHYSICIAN. By SAMUEL WARREN
D.C.L. F.R.S.

of a Collected Edition of Mr. WA RR;
plated in about 18 monthly Part=, at

i Worms, to be corn-

WILLIAM ifr:Acgwoonjan SONS, Edinburgh and London.
Sold by SEONTAN P. CHEOWIN, and WEBB and HUNT,
iverpool ; and all Booksellers and Newsvenders.

ALISON'S

I ITORY OF WIWI)}

VOLUME SECOND of the Pr.or-
is now published, price 45., bound in c10t,.,
be bad of all Booksellers and Newsvenders.
This Edition will he comprised in 44 Parts, at Is. eac.
forming 12 Volumes at 45., bound in cloth, illustrated with
Engravings on Wood by Baize.
WILLIAM BLA

El EDITION

bound in cloth, and may

KWOO' D and SONS, Edinb,

'eh and Londo

Sold by SEAMAN P. CHEOWIN:and WEBB
iver000l; and all Booksellers and Newsvendera

PIFEERI AND TURNER'S NEW INTRODUCTION TO

ITALIAN

THE FlRSTiratalf BOOK : on the Plan
of the Rev. T. K. ARNOLD'S First French Book. By
Signor. PIFFERI, Professor of Italian, and DAWSON W.
TURNER, M.A., Head Muster of the Royal Institution

School, Liverpool.
RiviNGTONS, Waterloo-place, London.
O(whom may he had, by the late Rev. T. K. ARNOLD, M.A.
1. The FIRST FRENCH BOOK, on the Plan of Henry's
'First Latin Book. Third Edition. ss. 6d.
2. The FIRST GERMAN BOOK, upon the same plan.
Third Edition. ss. sd.

THE NEW TURF NOVEL, BY " PRIAM."
THE SECOND NUMBER of the LIFE and
ADVENTURES OF DICK DIMINY. By " PRIAM,"
of the Racing Times, will appear on Monday next, price 6;1.
This Number will contain "Christening of the Derby Colt,"
some New Characters, "The Supper given by Dick," and
"The Inattguration of a Tip."
Order of any Bookseller, or at any Railway Station.
nd the Racing limes-office, Strand.

Vicunas, Lond,

Right pleasant reading in No. I.—Worcesfer Herald.
`Vg venture to conclude that " Priam" will lose none of his
acknowledged reputation as an author by its production.—
Weekly Times.

The incident's will thicken as the tale proceeds. We may
safely anticipate a highly interesting history.—Doncaster
Gazette.
The work promises to be highly entertaining.—Sun.
From its commencement we are inclined to augur well of
"Dick Diminy."—L;cerpool Standard.

The Tenth Thousand, .with a Portrait, price 55., sent free by

• post,
THE PASTOR'S WIFE : a Memoir of Mrs.
or surrey ,napes. nyuer Poop.
Svo, nicely bound in cloth.
" This constitutes one of the most tender, beautiful, in-
structive, and edifying narratives that for a long time has
coma under our notice. * * * We anticipate for
it a very extended popularity and usefulness among the mo-
thers and daughters of England."—Christian Witness.
" This excellent book will, doubtless, attain a high place in
our religious literature. We have read nothing half so
touching as the account given of the closing scene of Mrs.
Sherman's earthly career."—Court Journal.

London :W. and F. G. CASH, Successors to Chas. Gilpin,
5, Bishopsgate street Without.

THE LIVERPOOL ADVERTISER,
A New Advertising Medium, Published every Wednesday,
with a Gratuitous Circulation of not less than 6,000!
THE LIVERPOOL ADVERTISER
-IL will supply a cheap and effectual medium for Adver.
tising, suitable to the numerous classes in the town of Liver-
POOl and its neighbourhood. Merchants, Manufacturers,
Traders, Auctioneers, Teachers, Lecturers, Assurance Com-
panies, Agents, Persons wanting Assistants, or seeking
Employers, Housekeepers in want of Servants, or Servants
in want of Places, will find it a ready medium for making
known their.wants.
The peculiar adyantages of the Liverpool Advertiser are
the following :
I. The Mode of Circulation. The Advertiser will be deli-
vered on the day of Publication, Free of Charge, at the offices,
shops, and residences of the principal inhabitants of the town
and neighbourhood, also at the Hotels, News, Coffee, and
Dining-rooms, Landing-stage, &c.
11. The circulation will be chiefly Local, giving a larger
distribution in the immediate vicinity than the whole issue of
any one of our local Newspapers—a large portion of which,
'being transmitted to a distance, becomes of no benefit to resi-
dent Advertisers. The Liverpool Advertiser will chiefly
confine its issue—of from 6,000 to 10,000—to within a radius
of Seven Miles.
111. Its convenient and Portable Form, adapted to secure
the greatest publicity for the Advertising Public.
IV. It will be rendered attractive by the introduction of
Local Information of general interest, to insure its retention
during the intervals of publication.
V. The Charges for Advertisements will be of, the Lowest
Remunerative Scale, cheapness combined with publicity being
of the first importance to all Advertisers.
VI. Advertisers can have, on application, a portion of each
issue to circulate amongst their own connection.

All Advertisements will be charged Nett Cash.
First Number to be Published September 28, 1853.
SCALE OF CHARGES:
Is. Od. Six Lines
ls. 3d. Seven Lines 9 i od.
Is. 6d. Every three lines additional,
6d. extra.
Continuous Advertisements contracted for.
PEARCE AND BREWER
(Vice of the Liverpool Advertiser, 63, Church-street.

First Three Lines.
Four Lines..
Five Lines

IMPORTANT TO SHOPKEEPERS.
Just Published, price 28. 6d.,
THE SHOPKEEPER'S GUIDE, designed to
give stability to the interest of the Shopkeeper, by in-
Structing him how to place his business upon a secure foun-
dation ; bat especially to guide persons, who, from ill health,
Or from reverse of fortune, may seek to obtain a livelihood by
Sleeping, in a path which will contribute to certain
[MCC SS. CONTENTS
1. HOPKEEPING.—CAUSES OF FAILURES OF SHOP-
KEEPERS.
2. THREE WAYS OF LIVING.
3. QUALIFICATIONS FOR A SHOPKEEPER.
4. CHOICE OF A BUSINESS.
5. SHOPKEEPERS' STOCK LISTS.
6. HINTS TOWARDS THE CHOICE OF A BUSINESS.
7. DIFFERENCE OF REMUNERATION IN THE TRADES
AND PROFESSIONS.
S. MONEY, CREDIT, BILLS OF EXCHANGE, LEGAL
ADVICE REGARDING BILLS AND PMISSORY
NOTES, LETTERS OF CREDIT, STAMPS, INTE-
REST TABLES, BANKS AND BANKING, &c., &c.
9. BOOK-KEEPING.—OUTLINE OF A SIMPLIFIED
SYSTEM ADAPTED TO A RETAIL SHOP.
30. tiav OF PARTNERSHIP.
11. MISCELLANEOUS ADVICE FOR THE CONSIDER-
' ATION OF THE SHOPKEEPER.
12. THE LAW OF LANDLORD AND TENANT.
13. EXAMPLES OF PERSONS WHO HAVE BEEN SUC-
CESSFUL IN LIFE.
14. ;•TUNIEROUS RECEIPTS FOR ARTICLES IN CON-
STANT DEMAND, WHICH MAY BE PUT UP BY
ANY SHOPKEEPER, AND SOLD AT A CONSIDER-
. ABLE PROFIT; WITH AN ACCURATE STATE.
MENT OF THEIR COST, AND THE PROFITS
RESULTING FROM THE SALE OF THEM.
15. A LIST OF PROFITABLE AGENCIES OFFERED TO
, THE PUBLIC IN THE PAGES OF ALL THE
DAILY PAPERS DURING THE LAST TWELVE
. MONTHS.
London : HOULSTON and STONEMA N, 65, Paternoster-row,
and, every Bookseller throughout the kingdom. Price 2s. 6d.,
bound neatly.

MORNING POST! LONDON DAILY
NEWSPAPER.—In consequence of the Repeal of
the Advertisement Duty, the MORNING POST charges
wilibe on the following reduced and reasonable scale:—
Tradesmen's Advertisements, 5 lines and under 2s. 6d.
Every additional line Os. 6d.
Servants' Advertisements, 4 lines ls. od.
A corresponding reduction is made in all other classes of
Advertisements.
For a series of Advertisements for the Year, Half-year, or
Quarter, contracts may be made on a moderate reduction of
thescale price.
As a MEDIUM for ADVERTISEMENTS, the Morning Post
offers the greatest advantages for the speedy and extensive
Publicity of all announcements addressed to the affluent and
Purchasing portion of the community, especially the nobility,
sentry, and monetary interests of the country.
The circulation of this long-established Journal embraces
the most influential classes of society—the Political, the Aria-
ee,ratic, and the Commercial.
,Aft. consistent Advocate of Conservative progress and Con-
prigonai Liberty—whilst it maintains strongly Established
are, at in Church and State—it constantly seeks out error,
It its reformation.
every 4'41, s the FULLEST and LATEST intelligence of
cAL, L,,,,tion, whether POLITICA COMMERCIAL, CLERI-
Aier; eCIE 7C r FASH lONA BLE, with all News relating to
Experiene, and LITERATURE.
.hee reliable information far the most p shown that the Morning Post possesses, by
subject of on every important political
cially, it lists bedeev• In its FOREIGN INTELLIGENCE
by the accuracynqlstiwpiished by remarkable rapidit'
Sources, _ of its information, derived from Ili

Combining with its Political features ALL THE NEWS OF
THE DAY, downong to the latest hour of going to press each
essentially European,
morning, it has ton the
a circulation and reputation
RilinStOn-street, NOrth, Strand.