The Liverpool Standard and General Commercial Advertiser.
Liverpool, Merseyside, England, 1836-04-15 00:00:00

feel himself interested, experience every day furnisbing addi-
tional proofs that nothing but effective competition from the
interior of the kingdom can insure to the Householders of Lou-
don a regular and steady supply of Coal at moderate prices;
perhaps it is scarcely possible fur the most sanguine mind to
form an adequate conception of the benefits that would result
from enabling the Midland Coul Proprietor to compete with the
Northern Proprietor in supplying London with Coal. Mono-
, poly would be rendered impossible, combination frustrated, and
free and active competition completely secured. By the pro-
, posed route • Staffordshire Coal can be delivered in the City
Basin at prices, varying in quality, from 15s. to 20s. per Ton.
With a view to render this concern as extensively useful as
possible, the Rates of Tonnage will be low, and thus command
that great mass of business which invariably follows moderate
charges.
Manure and Road Materials will be permitted to pass at low
rates. Wharfs will be provided where the Canal will intersect
main thoroughfares, and every encouragement be afforded to
the free developement of the energies of the Districts through
which the Canal will pass.
The proposed Navigation will possess all the improvements
of the best modern Canals; where tunnelling is necessary, two
tunnels, with a towing path under each, will be made; the sides
of the Canal will be walled; and the greatest of all modern im-
provements, the double towing path, will be carried throughout
the whole Line.
Confident in the superior cheapness and convenience of Wa-
ter Conveyance, (particularly as regards raw materials and
heavy commodities,) the promoters of this undertaking have no
hesitation in submitting their plan to the public, in the face of
the numerous Railways now in course of formation, every day
in their judgment furnishing further and satisfactory proof that,
though Railway Conveyance may be preferred for passengers
and light goods that require despatch, and will hear high rates
of transist, the great bulk of the trade of the country will still
be carried on through the medium of cheap navigable com-
munications.
The calculations as to the revenue being founded on indispu-
table data; the promoters of the measure have no hesitation in
stating that the prospect of remuneration is in the highest de-
gree encouraging; and that if due consideration be given to
the merits of the proposed Line, to the great extent and sim-
plicity of its levels, to the superiority it will possess in respect to
distance and lockage, to the well-ascertains d fact that a full sup-
ply of water can be provided, the conclusion will be fully war-
ranted, that in a short time after its completion this really grand.
internal communication will yield such a return as will entitle
it to be classed amongst the most productive and successful un-
dertakings of the kindinthe kingdom. According to a mode-
rate estimate, full 'fen per Cent. will be realized. By the
proposed route Goods will be delivered in London in thirty-two
hours, instead of seventy by the existing route. The saving in
Freight 20s. per Ton.
Applications for Shares to be made to the Solicitors, and to
Mr. GEORGE PALMER, 2, North Piazza, Royal Exchange, Lon-
don, according to the Form underneath, and no Shares will be
secured until the Deposit is paid.

London and Birmingham Canal.
Gentlemen,-1 request that you will reserve and secure to me
Shares in this Company; and in consideration thereof I
agree to take the said Shares, and to pay the Deposit of £2, as
mentioned in the Prosyctus.