The Liverpool Standard and General Commercial Advertiser.
Liverpool, Merseyside, England, 1853-08-09 00:00:00

his •wealth'was made by advertising; and many

)thers,.of extensive 1

mentioned, who owe

their ample resourcetto the

ans . Bu± 'they obseived

the inj unction, —it deep, or taste not theTierian spring."
They largely advertised, and, unlike many other enterprises,
found that "the more they embarked the greater was the rate
of 'prat. The large advertising sheet published in London
as The Times, whkh yields its owners an income far exceed-
ing the rent-roll, of many an ancient peer,Offers another proof
of-the immenseialvantage gained by 'this mode of communi-
tor, like mercy,- "it blesseth him that
gives and hint that takes," and has, indeed, become a matter
of necessity throughout the civilised world. Every person
who is in' want of anything, searches the columns of his
newspaper—awhere the variety of amecuncements defies classi-
&cation, from their vast number—or is reminded of -some-
thing which 'may prove to his advert/age. Every town that
bat its newspaper has its advertisements general, local, and
particular;,while our trans-Atlantic -brethren, unfettered by
the tax-gatherer, from which we are just relieved, have de-
veloped the-system to an extent-whiok we are only beginning
to appreciate. Every consignment received, every parcel of
goods to he sold, every house, estate, or lodging to be let,
every ship, steamboat, coach, or railway-train to start, every-
thing lost-sr found, everything-wanted or to be had;,*nds its
place in the advertising columns, and therefore no•ene buys
for moreer sells for less than he ought to do—goes without
or suffers any other disadvantage for want of- thatinterma-
tion which his newspaper supplies him so profusely.
We as a nation have yet to experience the fullibeneflt to
which Abe abolition of the duty will help us; but if it has
proved-so advantageous where there is a settledvcpulation,
how much more must it be in Liverpool, the centre of com-
merce, the resort of so many-strangers : where the inhabitants
necessarily 'fluctuate, and where, from the constant arrival
and denarture of many thousauds by the numerous,passenger-
ships, so many wants require satisfying at the moment with-
out other time for inquiry than is afforded by a perusal of the
newspaper. If the inhabitants of an inland town r(
be reminded that one of their -own tradesmen ;hat a new

cation to bottivartie

,equire to

assortment of goods for their inspection, how much more
urgent ,must be this means of publicity when the expected
purchasers are altogether strangers requiring various supplies..
But there are also announcements of ships to sail, the cargoes
for which are made up from various places; emigrant ships,
for • which the living freight is gathered from -numerous
localities ; brokers' sales of foreign and colonial produce, for
which purchasers are found in many quarters; houses and.
apartments, for which occupants might have been sought in
vain bat for the newspaper.;- servants wanted and wanting
situat inns ; amusements ; travelling for business or pleasure ;
new books and music ; and many others which it'would weary
the reader to particularise. Alk these render the advertising
columnsilt newspapers in Liverpool as necessary- to,the suc-
cess of its commerce as the decks are to its shipping, and
now that the repeal of the duty has removed all restrictions
on the lull development of the,rystem, we may look to see
this great town make more rapid•strides in advancement that
it has ever yet done.

As the re,pe al of the duty will not only tend to reduce the
cost of Advertising, but also remove the restrictions which
up to the present time have operated materially to prevent ad-
vantageous arrangements for the.continuous appearance of
such announcements, we design to give the public the full
benefit of the change.

In addition-to the diminished chArge for such inse4tions,

we are prepared to enter into

CONTRACTS FOR STATED PERIOD,
AT A
, •
CONSIDERABLE REDUCTION IN PRICE

This will prove particularly advantageous to Ship, Produce,
cnd other Brokers, House and Estate Agents, Booksellers and
Publishers, Hotel and Innkeepers, Steampacket, Railway, avid
other Companies., Tradesmen, of all descriptions, and indeed
ofevery class whose object is to keep their names and business
.before the public at a moderate charge. We shall thus nut,
only give them the full benefit of the repeaL of the duty, but
also enable them to obtain on the lowest terms those great.
advantages which are sure to result from a•regular system of
continuous Advertising.

DIE MODEL OF

NT LIVER2OOI

Low exhib

in Tarleton-street

:oureys an accurate and pleaAing repre-

sentation,of Liver
hundred 5 ears ag

existed two

o: presenting a singular as tell as an
Iv populated, Vasy and

eirlansive, streets of the })iodern town. It is a,n A
as well as apc instructive exhibition.

ER SSIELTIN(

—Mr. Wilson, of the. firm of, Raw-

'Wens, in a recently-published
report, referring chiefly to. the discoveries in respect of
copper, and thk clear evidence which there now is of the
ancients haying smelted on the spot for the •metal, says,
" As regards the,existence of auriferous ores, this question
must now be considered as satisfactorily settled; and, "in
the course of. three or four weeks ;" he continues, " I shall
be able to lay befogs you details :of a method by which the
whole of do auriferous gossau inay be made remunerative:"
DA.NGEA OT STINE THROWING. WARNING TO
PARENTS OT THE MAGISTRATES. Yesterday, at the
Police-court, several boys were brought before the Mayor,
charged with throwing.stones. The-charges were ordered
to stand over luatil the general business of the court was
disposed of, when the -boys were again placed at the bar,
and his worship addressed them as follows :—" The prat- .
tice of stone throwing in the public streets is become such
a nuisance, and is so inconvenient and dangerous to the
inhabitants, that the magistrates are resolved to put a
-stop to it. I have received u great many letters from par-
ties who have been struck in the streets in consequence of
this practice, calling upon me to put it down as soon as
pOssible. There was a boy killed the other -day by the
throwing of a stone, and it is highly probable that many
other accidents of a similar kind will occur if the practice
is not -put an end to. Some of you are the sons of re-
spectable parents, and ought to know better. I see, -snore-
over, that most of the offences have been committed on a
Sunday, when it would have been better if you had been
attending the Sunday school, instead of breaking the laws
of both God and man. I intend these remarks as much
for the parents of these boys and other boys, as for the
boys themselves, and I hope it will be a warning to all
parents to keep their boys as much as possible from doing
this mischief, because in future we shall be under the
necessity of inflicting a very heavy penalty, and sending
to the House of Correction all boys who may be brought
before us charged with this offence. You must for the
present be discharged, but all your names are entered here
in a book ; and if you come again before the court, you
may some day find yourself in the dock on a charge of
manslaughter." The boys were then discharged • and it
is to be hoped that the Mayor's remonstrance will have
its proper weight both on parents and children, for the
stone-throwing nuisance in the town has really become
intolerable.

lilts and Watson, of St

TO MERCHANTS AND SHIPPERS,

Mr. Josnri PEERY, late of the Merchants' Dining-
rooms, begs to intimate that as he is about to open far
more extensive premises than he at first intended, a longer
period wiltelapse than he originally anticipated before the
opening of the new dining-rooms, Slater-court. During
the interval since the building operations have com-
menced, he has been favoured with orders from some of
his friends to supply large quantities of provisions and
stores for the Australian market, and he would be glad to
obtain similar orders from merchants and shippers, con-
fident, that from his experience and judgment in the selec-
tion of all kinds of provisions, ales, wines, spirits, &c., he
can give great satisfaction to all who. may be pleased to
favour him.
P.S. Mr. Feeny has large quantities of fine pale ale
and London porter, ripe for bottling, and will be happy
t° give Prices 1.91* shipping. Address, Slater-evert, Csktle-
stroot,