The Liverpool Standard and General Commercial Advertiser.
Liverpool, Merseyside, England, 1838-07-27 00:00:00

A NEW AND INDEPENDENT NEWSPAPER.

On MONDAY, the 6th of AUGUST,
WILL RE PUBLISHED
IN MANCHESTER AND LIVERPOOL,

And from thence forwarded by Express and rapid Convey-
ances to all parts of the Country,
rinHE First Number of a New County Journal, entitled
THE LANCASHIRE HERALD. Price Fivepence.
It has long been a matter of surprise that Lancashire
alone,' notwithstanding its immense importance, wealth, and
population, should hitherto have been without a County
Paper; thus leaving the great body of agriculturists, and
many of the manufacturing districts scattered throughout
the county, without an organ to watch over and represent
their interests. It is, therefore, presumed that a fair oppor-
tunity presents itself for the successful establishment of such
a Paper, especially as the projectors have been encouraged
by many promises of favour and support.
The VIIINCIPLES of the LANCASHIRE HERALD willbe in-
dependent and decided—its tone that of argumentative and
temperate discussion. We shall appeal to the reason, not to
the passions of our readers; and, while prepared to defend to
the utmost every thing that appears precious in our political
and religious institutions, and consequently worthy of preser-
vation, we shall be found equally determined to root out all
that we conceive to be obnoxious or injurious. Those who,
with the same feelings, pursue a course different from ours,
and, therefore, in our opinion, erroneous, shall meet from us
the respect due to honourable antagonists. Against all that
is mischievous and designedly destructive we shall raise our
voice, but not mere loudly than against that which is corrupt,
servile, and oppressive.
Our views on general Politics, and the tone in which we
advocate them, will be better appreciated after a few num-
bers, by actual experience, than by promises and professions.
In Local and Provincial matters we shall do our best to pro-
cure that species of information which, in commercial dis-
tricts, is most. desirable. Our arrangements to present our
readers with accurate and late reports of Markets, Funds,
Manufactures, Shipping, Mining, Sporting, and in short, all
branches of Trade, Agriculture, Commerce, or Speculation,
are already equal to those of any other establishment, and
we shall spare neither pains nor expense to render them still
more perfect.
To the questions more peculiarly connected with our ma-
nufacturing districts we come with minds altogether unbi-
assed. Warped neither by the suggestions of sordid selfish.
uess, nor unreflecting prejudice, it shall he our business to
advocate what are at once the true interests of the employer
and the employed—interests which, if properly ;understood,
are in reality the same.
In the important body of LICENSED VICTUALLERS we have
influential friends, and we shall endeavour to supply them
with a journal such as they can conscientiously patronise,
and which will advocate their special interests, and strongly
oppose any undue interference with their vested rights. In
short, there is no class of the community in this hive of
bustling and ever-moving trade, which may not command
our services for the promotion of honourable and English
purposes and demands.
Though we shall not be insensible to the fascination of
graceful wit, nor the piquancy of delicate satire, yet all per-
sonality shall be excluded from our columns.
In a word: we promise to give a journal. conducted in a
plain, strightforward, honest manner,--"Fearing,"—as the
best book iu the world says, with a slight variation for which
we have no reason to offer anything like an apology—
" Fearing God and Honouring the Queen !"
contending fairly with fair antagonists —maintaining gene-
rally the cause of England, to the best of our abilities, at home
tad. abroad; and, Locally, all those interests which, in a
space of tune not very much exceeding the age so long ago
marked as that of man, has raised Liverpool, Manchester.
and their sister towns, from poor hamlets in rude and path-
less. districts, to the rank of merchant-cities, combining in
the smallest space the most dense population and the most
productive wealth.
In the minor departments—we mean minor as regards the
arrangements of a newspaper—Literature. Drama, Music,
&c., we have engaged more talent than, we believe, was ever
before engaged on a Provincial Paper; and we can promise
impartiality, kindness, attention, and generosity in the exer•
cise of the powers committed to the hands of our critics.
The LANCASHIRE HERALD will be published at an early
hour every Monday Morning, at No. 36, North John-street,
Liverpool; at the Exchange Rooms, Ducie-place, Manches-
ter; and will be despatched by special conveyances to ail
parts of the county.
Orders, Advertisements, and Communications will be re-
ceived at the Offices in Liverpool and Manchester, and by
'the various Agents and Newspaper Venders throughout the
County.