The Liverpool Standard and General Commercial Advertiser.
Liverpool, Merseyside, England, 1852-10-12 00:00:00

rious to ti,

;eneral mass of consumers

We added in the same address, our assurance—

pend upon obtaining from this establishment sup-
plies of PURE COFFEE. If doubt should be enter-
tained on the subject. science is at hand to test the
truth of these professions, and the public press is
ever accessible for the exposure of deception."

Such was our unequivocal expression—such was also our
assurance that consumers might rely that we were prepared to
act conscientiously on our convictions, which subsequent expe-
rience has only tended to strengthen, while the continued sup-

port of our increasing customers has furnished the strongest

attestation to our assurances

The Earl of Derby's Administration has issued a " General
Order," dated the 3d of August last, stating that Coffee and
Chicory must be sold separately. This wise and practical mea-

sure, the object of wh;ch is simply to place a justifiable restric

Lion upon fraud, will prove most beneficial to all classes of
Consumers, to Importers, and to all right-minded Coffee

Dealers

Lest there should be any misunderstanding on the subject,
the Lords Commissioners of her Majesty's Treasury have
caused to be served upon every licensed Coffee-dealer and
Grocer in the kingdom a copy of the "General Order," with
an intimation that the regulation with reference to the sale of
Chicory will be strictly enforced on and after the 3d day of
November next. No pretext is thus left for pleading igno-
rance as the ground of evasion.

The consequence of the promulgation of this salutary order
has been that the dealers in the trashy compound too frequently
substituted for Coffee have been roused to an unusual pitch of

" virtuous at the " enormous turpitude" of Go-
vernment, in daring to put a stop to one 01 Inc auvat,
impositions of the age. Public meetings have been held in
London—a central committee has been appointed, with the
appendage of an " honorary secretary"—violent harangues
have been delivered—circulars fraught with the most virulent
abuse have been distributed—a conference of delegates has
been solicited, and all the " means and appliances" of a defen-
sive agitation have been resorted to, in order to prevail upon
the " country grocers" to join in an " unholy alliance" for
upholding a system of acknowledged fraud and dishonesty.
Advertisements have been published, urging dealers generally
to continue to adulterate, and to disregard the " General
Order." Parties have been advised to trust to the contingency
of a mitigated penalty in cases of infraction of the regulation.
It is said that no one will dare to make himself so unpopular as
to convict in the full penalty of ..tlOO. But these evil advisers,
who only want the encouragement of numbers to justify their
own impositions, will find themselves miserably disappointed
in their expectations. Hope tells them a too flattering tale !

THEIR EXPECTED IMMUNITY FROM PUNISHMENT IS A MERE

" CREATURE OF THE IMAGINATION,

' AND WILL NOT STAND

THE TEST OF STERN AND PRACTICAL REALITY

In illustration of the assertion just made, we need only advert
to the case of a Grocer in this town—a person of no small in-
fluence, and carrying on an exiensive business—who was, a
short time since, brought up on a charge of adulterating black
pepper, and who pleaded for a mitigation of the penalty of .100.
What was the result of this appeal 7 Our worthy stipendiary
magistrate, Mr. Mansfield, said that such scandalous practices
were carried to so great an extent that the full amount of the
penalty must be at once paid. Mark the consequence 1 THERE
HAS BEEN NO CASE SINCE OF A SIMILAR CHARACTER, EITHER
IN THIS TOWN OR IN ANY OTHER PART OF THE COUNTRY. A
single act of inflexible justice had its salutary effect—THE

INFLICTION OF THE FULL PENALTY HAS PUT A STOP TO THE

RAUD, OR TAUGHT GREATER CAUTION IN ITS PERPETRA-

Such will be the result with the parties who are now brow-
beating Government for interfering with the fraudulent inter-
mixture of Coffee and the deleterious compound—miscalled
Chicory.

We have,for a long time past, sold about 100 Tons of Roasted
Coffee annually, and instead of finding any fault with the
Government arrangement, the only object of which is to pro-
tect consumers from notorious fraud, we most cheerfully agree
in every respect with such a praiseworthy regulation,
reasonable and practicable

as both

Finally—On and after 3rd Nov. next, Chicory must be sold
to the consumers—" in sealed and labelled packages, of two

ounces and unwaras

'—The best quality of Chicory can be

forded about one-third the price c

will have the means of using, or not using, eh

to their own taste

ROBT

ROBERTS & COMPy

BANK BUILDIN

October 1, 1852.

LIVERPOOL,