The Sun.
London, England, 1844-04-02 00:00:00

CALCUTTA,

The overland " Bengal Hurkaru" '(Nov, 17) says :
" Of Allsopp's, Ale 430 hhds. have been sold at Company's rupees
67 to 77 per bbd.; and of Bass's 300 hhds, at from 65 to 67, rupees."
The " Review of the Calcutta Market" (Nov. 14) give this quo-
tation :
Allsopp 68 to '7O rps. per hhd. j Bass,.. 65 to 67 rps. per hhd.
On the 14th of Dec. the same price current quotes sales of 400 hhds.
of Allsopp's Ale, at 7.2 to 75 rupees, and Bass's ditto at 70.
The " Bengal Hurkaru 4' (Dec. 19) quotes the following sales :
hhds. rps. ans. hhds. rps. ans. rps-.
Allsopp :, 20, ' 72 8 IBase ' 100 (Si 0 .
Ditto ‘llO 75 0 Ditto lOO 70 0 to 72
Messrs. Gladstone's reports of the market for Ale (N0v.13) were :
Allsopp to to 70 rps. IBass 65 to 66 rps.
peeannndes
pC6ao7s.t,t;osaw7yoe4 •
On the 14th of December the same firm quote the prices of Ale
4n, e
otreni
fe
fx,
facoi
3jera.peDnt,
December,
es
lbaoeatpnnpBh:sasaD
tuwelps haisbeireccs
shigniu(hronya
t,daaaihtdibi
eodmenfsno)a;
r.
tsoldhbszesnitoaen:
:71 5 rupees, and
oun
01: nominal,
nie7a
considered its- value, er five rupees below your own
II:he head of Calcutta, Messrs. Allsopp have only to add
cannot,bryeNywdnsb eagerl therefore,
that Messrs. Bass and Co.' have quoted sales of their own Beer at
that place at 80 nipees, and Allsopp's at 75 rupees per hhd.
and on the 17th of January they even . quote actual sales at 90
rupees. Messrs. Allsopp have taken .some pains to ascertain the
truth of these statements, and find that the ground for these quota-
tions is a shipment of 10 butts b the " Tecumseh," Bof which,
having been consumed on board the vessel, were charged- to the
owners at 90 rupees per .hhd. as by• account sales rendered* 17th
one by private sale, at 85 rupees per find., and the other (ullaged) •
January; 1844, the remaining two being landed at Calcutta and sold,
at 70. he actual sale alluded to by Messrs. Bass and Co. on the
22d December,• at 80 rupees, turns out to be the identical parcel.
quoted above, and Messrs. Mackay Holt, and Co., by request of
Messrs. Allsopp, ha' ing applied to Messrs. Bass and Co., for account
sales confirmatory of this statement, are informed by them that "there
are no account Sales corresponding therewith." ,
MADRAS. •
The last recorded, salei of Beer on the spot (Oct. 18) stood thus r
Allsopp 7O rupees per hhd. [ Bass 65 rupees per hhd.
Messrs. Bass and Co., state, under this head, that some of their
Beer had been sold at 68 rupees 8 annas. This, however, as it ap-
i Pearsfrom the statement of Messrs. Haviside and Co., was for ale of
andthe cn
pres;ennft
Madras,
Bea to arrive
had
refused .while
price safoinr4eopOehrihodds., Messrs.
Allsopp's,
esasll'ai
l
The attention of the public is requested to the ingenuity of Messrs.
thatil a t the
Bass and Co.'s representation in this instance.
BOMBAY.
A1150pp..... 200 hhds. at Scups. 'Bass f4)Tiips. to 61 nips
The sales of Ale at this lace, as per Price Current (Nov. 1), were—
EThe. s .toe Price Current (Dec.-1) says We have been apprised
of a sale of 50 hhds. of Allsopp and Co., at 65 rupees per hhd; of
Bass's two sales have been, reported to .us, one of 52 hhds., at 61
rupees, and the other of 35 hhds., at 60 rupees.
• Another Price Current (Dec. 1) remarks :—" We hare heard
mention of 2(0 hhds. of Allsopp's having been sold, since the dispatch
of- the last mail, at 65 rupeza per hhd., which cleared the market for
• the these. A flint er supply-of 300 Midst has since come in, of which
some had been previously sold at the above price to. arrive. The de-
Oland for this brew has been brisk throughout the month, arising, as
we understand, from the very favourable . reports received from the
country of the quality of last season's brew." ' •
• , . SHIPMENTS OF ALE TO INDIA. - •
• Under this head Messrs. Bass hive attempted to take an advan-
! tage • in' 'publishing the expoits of. Messrs. Allsopp from the Ist of
October to the Ist of February last. The returns are, however,
grossly, untrue, inasmuch as they-have understated the shipments of
Messrs. Allsopp in that time to the extent of 600 hhds. to Calcutta
alone. It is true that Messrs. Allsopp's shipments at this period were
' unusually small, and that, with the exception of about 200 Olds.; their
shipping season did not commence till late in November; in conse-
quence of very extensive alterations and enlargements in their brew-
ery, which increased business obliged.them to make. It is necessary
to observe, however, that there is great possibility of error in arriving
at the correct account of • exports of Beer, and on this account
Messrs. Allsopp have-'not ventured to publish the shipments from
.184.2 to 1843, lest they should not be strictly correct, but from Oc-
tober, 1841, to October, 1842, they were as follows, as admitted by
Messrs. Bass:— . . .
- -Bombay; Madras and Calcutta. Total Hhds.
.Allsopp 3,910 - 5,583
Bass 2,073 • 2,727 •
. .
Messrs. Allsopp have only to remark that the shipments of the
subsequent year hays been as nearly asps sible in the same proportion.
notwithstanding Messrs; Bass and Co.'s "four months' statements,"
:when their brewery was not at work. .
•
" In closing the above exposition of the advertisement put forth by
Messrs Bass, it is necessary to state that, bn a private representa-
tion of its gross incorrectness- being made to that firm-by Messrs.
Allsopp, a reply was received in which the admission was made that,
by a typographical et roroorne misstatement had occurred. In that
letter an alleged "-corrected form" was inclosed, containing. the same
.glaring inaccuracies, -which Messrs, All.sopp have been thus com-
pelled to expose. Messrs. Bass and Co. were th.e first to adopt a
'system of advertiiirit: their intention to 'assume a position in India
Ishii regard to the consumption of, their Beer, to which th-ryhave
no claim, cannot be misunderstood; • and, howeitr repugnant to
their own feelings, Messrs. ,Allsopp consider it due to themselves
and the public to expose the misrepresentations which have been. so
industriously circulated, and defend the pre-eminent position which
Ale of their manufacture has invariably held both in the Indian sad
the home markets, •
Burton.npon.Trent, March 28-, IF4 t.
• It will Ise olserved, as a corious fact, that these: quotations of
sales arc represented by two casks-landed in Caleatta, one by private
sale at 80 rupees, and the ether(ullagiol) at 70 rupees; whilst on the
sank clay (17th January), Messrs, Gladsome and Co. notice a whole-
sale sate of-301ihils: of Allioppi• at E. 5 rupees. •