The Sun.
London, England, 1850-10-21 00:00:00

SIGNAL SUCCESS.
The signal success which has continued to attend the open
lug of E. MOSES and SON'S WEST-END ESTABLISHMENT
is such as to induce the proprietors again to address the public
thereon.
A mere assertion to the effect that no declension had been evinced
since the commencement of the New Oxford-street Branch could
convey no more than an inadequate idea of the triumph which the
proprietors have realised.
From the Bth of October to the present moment there has been
one unremitting influx of supporters ; nor can the proprietors point
to any one of their previous speculations as an instance of more
triumphant success.
They can look back with !satisfaction to all their earlier under-
takings, but they cannot affirm that either of them was patronised
to an extent equal to that of their present project. The unanimity
of public feeling in favour of E. MODES and SON'S West-end open-
ing is remarkable, and is certainly without precedent.
Such success as the proprietors have realised is clearly indicative
of the estimation in which the system of the proprietors is held.
On looking at what the new and advantageous principles of E.
MOSES and tON have effected, it will be admitted that the public
voice has been raised in its favour, and that the system of the pro-
prietors works mutually well with the buyer and the seller.
A brief retrospect may here not be exactly out of place, as it will
serve to convince the reader of the all-powerful efficacy of a just
policy in trading transactions.
At the time that E. MOSES and SON first made an announce-
ment of their advantageous system, the tailoring trade was eha-
racterised by practices seriously inimical to the interests of the
public.
The most usurious prices were charged for indifferent attire ; nor
had the purchaser any redress under the cireumstance., there being
no competition in the field to attack the prevalent abuses by more
beneficial offers. _ _ _

No sooner, however, did E. MOSES and SON commence opera-
tions than such a system of monopoly was effectually checked; and
will, without doubt, be eventually suppressed.
The ,ise and progre►s of E. MOSES and SON'S parent establish-
ments in the City must be familiar to everybody. Such was the
espousal with which the Proprietors' principles met, that one en-
largement of scope succeeded another so quickly that the speculation
became a matter of astonishment with all classes of society, who
failed not frankly and reasonably to own their conviction that such
a vast project was the emanation of those reformed principles upon
which E. MOSES and SON conducted their extending business.
This remarkable establishment of itself, independent of every
other project, was a proof of the public estimation of so grand a re-
formation in the trade

But the triumph of the system did not slop here. What worked
well in one part of the kingdom worked well in another.
The .town of Bradford, in Yorkshire, was selected as the next new
field to plough in. An immense branch establishment was here
opened, and was favoured by spontaneous expressions and proofs of
approval, from one end of Yorkshire to another.
The next step taken by E. MOSES and SON was that of a
branch house in Sheffield, conducted on precisely the same advan-
tageous principles an the former speculations. Here, again, suc-
cess, signal success, was the result. Both at Sheffield and Brad-
ford the principles of E. MOSES and SON have been du'y appre-
ciated, and have continued to elicit the countenance and support of
the many.
Following these branch houses. that at the West-end appears
under circumstances of the most triumphant and encouraging cha-
racter. The brief survey of the proprietors' operations will convince
the public that the system adopted is an equitable and advantageous
system.
k ere the new speculations of MOSES and SON of an ephemeral
character—were one project started upon the failure of a former
speculation—the public might have some grounds to be sceptical as
to the advantages In hi out. But when success is apparent at each
and all of the op:111mm the best proof is afforded of the beneficial
character of E. AIf;SES and S 'N'S principles.

Every step which the proprietors take—every link which they add
to the chain of their trading pr, jects —must assure the public of the
1.`011,1 fide character of their operations.
E. MOSES and SON, in conclusion, would again tender their
thanks to their thousand-fold supporter s. The seeend week at the
West has undoubtedly eclipsed the fii-st, great as was the success of
that. important period.
While E. MOSES and SON look forward with lively and con-
fident anticipations to a continuation of the success which they have
hi herto experienced, they would have it distinctly understood that
they intend to merit the same by every means in their power.
They would reiterate the statements of former advertisements,
and impress upon the minds of the public that they propose doing
yet more for their supporters than ever. Such signal rug cess as
they have experienced must, of necessity, place more at their dis-
posal, and afford them wider scope and opportunities for extending
the benefits of their trade.
The proprietors do not hold out this as an empty inducement, but
as a sterling promise, called forth by the extraordinary encourage-
ments attending their undertaking.
There is one important fact which must not be overlooked. While
so great an amount of public favour has been showered upon the
West-end branch, the parent house, in the City, has in no way dis-
played a fluctuation, but has presented a scene of stir and animation
to an astonishing decree ; and the East has thus been favoured by
the public with that signal success which has characterised the open-
ing at the West.