The Sun.
London, England, 1851-04-22 00:00:00

Carriage paid to any part of the kingdom.

E GREAT SECRET OF TRADE.
I\l?ouifi 4,l4any houses make a mystery of their business, and one
:at hLutik they were in possession of some great secret, that none
WirWttaielves must know. We see nothing in fair trading that re-
Ziteb,l)237stery—we understand no trade secrets—all we know oar
t 1101" may know, for we desire to be candid. Everybody won-
rt ean sell good articles so cheap. They can all understand
140 4' that people can sell cheap when the articles are bad. There
VO~ee„ ulty In comprehending how common things are sold at low
but the wonder is how we can turn out Clothes of the best
BOA ty at the small prices we charge. We hesitate not to explain
we O it. First, we buy very large quantities of material, not
c% thst price, but often at considerably less than anybody
e%t ".u, simply because we buy more largely than anybody else can.
O lye it
Spy ave an immense number of work,, who are equal
No tic '4 the trade, in the quality of their and these are eon-
ejaployed all the year round. Thirdly, we employ a number of
Z▪ itr,LL steady and talented cutters and fitters in the kingdom, and
`tt i,"„mld the work ourseivess upon the premises. But, after all, there
Nes• -Zret--a something which enables us to sell a better and a
tikrt article than anybody, and that is, we are content with
,791 that is the grand secret. We fear no competition in
,14441:, Making, and selling. Our clothes are equal in quality,
''"Ul4,"'" and style to those tor which most tailors charge more than
krt The vast business we do renders our small profits far
ihiai•civantageous than other people's large ones, and with an es-
4ki went unrivalled in extent, in convenience, and in situation,
Itttlet°reover with capital that will always command the best
47.1 la
who tra the marketding at the most favourable prices, we can chal-
il,l,t the community to produce goods at the price
t 0 (1,2 e quality which we are selling hourly. We only ask those
doubt to visit either of our establishments, and inspect the
44% • We do not ask them to buy, they may do that at some future
441,1 riot at all ; but we do earnestly desire to make every one
1.0„ ted with our establishments, and our mode of doing business;
"a this expression ofour wishes subscribe ourselves,
E. MOSES and SON, &c.
h.„.,
"","some Almanac, for the year 1851, can be had gratis, on
'e%application.
014 new edition of "Everybody's Book, containing a MU report
'ter, late important trial, may be hag gratis, on application, or by
l, at free.
'Out ,".SES at* SON have no connexion with any other house in
Iq Loudon, except the following
lle*n City Establishment, 154, 155, 156, and 157, Minories, 83,
..t.ct;,,antl 86, Aldgate, opposite the Church, all communicating.
.R 1 a 111 west-end Branch, 506, 507, 508, New Oxford-street, 1,2,
44;4n-street, all communicating.
114,..0rd " Yorkshire" Branch, 19, Bridge-street.
'geld IN._Branch, 36, Fargate.
Clothiers, Hatters, Hosiers, Furriers, Boot and Shoe-
a'' and General Outfitters for Ladies and Gentlemen.
-144," ;,tablisbments are closed from sunset Friday to sunset Sa-
Ici when business is rasiimed till Twelve o'clock.
l'on parle Francaise. Qui si p aria Italian°.
Icier SPTICht milli Deutsch. Aqui se habla Espanol.
tzt Establishment will be Closed on Wednesday next the 23d, and
li`rid
3' next the 24th instant, and will resume business, as usual,
' Morning, the 25tb, at half-pest Seven.

CULVERWELL'S NEW WORKS.
ltlo° be had of Sherwood, 23, Paternoster-raw ; Cezvalho;
-billing mann, 39, Cornhill or direct from the author ,
each by post, Is. 6d.
ENJOYMENT OF urn.
'l,,htt,LSLealth, Recreation, and rational Use of Time."
)Sotra., :—Early Rising—Spring and Summer Mornings—Ex-
-Isl Vont the Environs of London—The Parks, Lanes, Hills,
High-roads, and other pleasant places—Country
ksucz aunhies—The Sea—London at Night—Evening., at Home
Air,
]6;,:beDrama—On Eating, Drinking, Sleeping, Bathing,
Occupation, &c., &o.
11140MENTS FROM THE MOUNTAINS. Two Vol. Vol
I.
TO THE DAWIIIS; SKETCH
.OF EDINBURGH, &C.
'VC Vol. 11.
LAZES 01' KILLARNEY; REMINISCENCES OF
DUBLIN, &c.

4,4, WHAT TO EAT,IiftINIC, AND AVOID,
1C14,:,..5t three score years and ten our course may run."
tingiiLar review of almost every form (cause and cure) of ner-
ktiyouultated health and enfeebled constitution, that harasses
lyoh eia' besets the man of pleasure, business, or study, and em-
ei.age, with tableS and rules tbr the diet and physical regn-
-day life.

K THE PASSIONS.
IL • Znat passions hurt the body—what improve,
Ittilirtc..,4rtiths as refined as Athens ever heard."
llttir Du.; -Life's pilgrimage, from infancy to old ego. The advent
.44 ticnbi.°4B. Chastity and its infringements. The casualties o.
-`43 and dissipation, with illustrations, graphic, narrative,
tys. Advocacy of early marriages..
V.

THE MARRIAGE STATE.
litt.llllo ,Tobe or not to be, that is the question."
I.ll4l,_reg.,,,,,_:—Laws and obligations of nature, society, and re-
cs;.''tg,_ marriage, to be observed by either sex. Time and
t, to both sides, as to age, temperament, complexion, and
,L,tire healthy offspring, with the art of rearing them.
ise7"tiVeneas and its removal. Sterility and its conversion.
if/Ask a.
M.D.(1841), M.R.C.S. (1827), Lau,
v 1 ,
.411t7-11ve years Medical and 15renalc Referee in these
Ntrn„7lllPß on Mum daily till Sys, Sysnlngs, seven till nine,
'reg",

I Permit-
{. Annual Policy, Bonus In vent Re-
Age.: 5 g!. Pre- taken additioa Bonus in ducti.on of
'i,', mium. ant in to Sum Cash. Annual
im Assured. Premium.
—7— --. -----
£ s. d. £ s d.
292 6 9 139 16 9 £s. d.
1837
22 13 1
1838 267 11 4 126 17 2 19 19 7
1839 241 18 6 113 17 7 17 8 8
' X 4 s.d. 1840 193 12 6 93 16 8 14 010
60 11000;74 3 4 1841 189 12 6 89 510 13 ell
1 1842 162 16 8 76 18 4 11 8 3
I 1843 115 10 10 55 10 10 8 110
1844 77 19 2 38 15 10 59 11
1845 . 66 15 0 44 10 0 , 410 1

Extensive Travelling Leave granted without extra Premium
Moderate extra Premium for Residence in Tropical Climates.
EQUITABLE FIRE OFFICE.
Capital-500,000/.
(Incorporated under 7 and 8 Viet., cap. 110.)
The leading principles of this Office ars —Moderate and equitable
Rates of Premium for each class of risk—Annual division of Profits.
The difficulty of collecting the elements on which to proportion
Premium to risk in Insurance against Loss by Fire has been so
;mat, that the rates at present charged are more the result of guess
than calculation.
It has been found by experience, that the total annual losses of the
different Established Companies have not been proportionate to the
amount of annual Premiums received by each.
It is of the highest importance, both to the Insured and Insurers,
that such an anomaly should cease, and an approximation to the
true risk be made. To secure this object the Equitable Fire Insu-
rance Company is established.
The true rate of Premium for Fire Insurance can only be ap-
proached through Classification and Average, which has not hitherto
been sufficiently acted on, or systematically applied.
Whatever be the nominal rate, the bonus or return periodically to
the Insured will determine the true Premium equitably payable, as
security against lois for so great a calamity as fire, and the Insurer
is largely interested in this question, and will consult his interest by
supporting a system where, by a careful combination of Classifica-
tion and Average, the Premium will be proportioned to the risk.
The Equitable Fire Office will, by a constant analysis of its own
experience, from time to tirre, adopt such rates of Premium as the
nature of the risk may justify, and will decline to enter into arrange-
ments as regards tariffs with other offices.
With this view an annual investigation will be made into each
class of risk, and a return of one moiety, or fifty per cent. of the nett
excess will be made to all classes of Insurers whose Policies have
been in force for three years.
Insurances against Loss by Fire are effected by this Company upon
every description of Property on moderate terms.
Farming Stock insured at 3s. per cent, without the Average Clause.
Prospectuses, and every information may be obtained, on applica-
tion at the Office, or to any of its Agents.

t Natianal Loan Fund Life Assurance Society.
Equitable Fire
f* Both Offices.