The Sun.
London, England, 1851-01-11 00:00:00

FIFTY AND 'FIFTY-ONE.
The Nineteenth Century is now equally divided. The last
day of the first Fifty years has been rung out, and the first day of
the succeeding Fifty has been rung in. The departure of one
year, and the advent of another, are ever regarded with feelings of
interest ; and the commencement of a new half century is looked
upon as an epochs in the history of the world.
The statesman, the historian,
,the philosopher, and the moralist,
are equally alive to the importance and interest attaching to such a
conjuncture.
The dawning of the present year is viewed with unusual interest,
nut merely because it is the initial year of a new half century, but,
likewise, because it is to ba distinguished by ene of the most extra-
ordinary events (it not the most extraordinary) that has ever
transpired.
It will not be expected that MOSES and SON will remain silent
at a moment like the present; more especially when it is recollected
that the Proprietors make a practice at this season of acknowledg-
hig past obligations in trade, and soliciting future favours witk a re •
assurance of suture endeavours.
It mast be evident to everybody, that ever since E. MOSES and
SON commenced, there has been a certain, unfluctuating progres-
sion in their trade. Like as the quicksilver of the thermometer rises
in its glass, as the day opens and warms, has the trade of E. MOSES
and SON risen year after year beneath the warm support of an ap-
proving Public.
That such a simile is not a mere hyperbole, the discerning Public
have abundont proof—proof too Blear and conclusive to be disputed
by any candid observer.

The l'arentSPZifailon of E. MOSES and SON in the City has
spread and spread year after year, till it has heroine the most gigan-
tic trading house in the world.

Main: so great has been the demand for the advantages held out
by the Proprietors, that two important towns in Yorkshire (Brad-
ford and Sheffield) have been made the scenes of still further opera-
tions; for the success attending which, E. MOSES and SON have
had to make distinct and special acknowledgments in the annual ad-
dresses of previous years.

Thus far it is evident that each succeeding year has surpassed its
predecessor in the public support realized by the Proprietors. Nor
can less be, with truth, asserted of the year which has just expired.
Eighteen Hundred and Fifty has been distinguished by the opening
of a vast West-end Branch Dre,s Mart, the opening of which was
hinted at in the annual address of last year.
To each of' the Establishments thus referred to. the year Eighteen
Hundred and Fifty has been a year of undoubted prosperity; prospe-
rity of which the proprietors find it difficult to convey an adequate
idea, and prosperity fur which they find it utterly impossible to make
an adequate return in the present circular. There is one satisfac-
tion, however, namely—that were the Proprietors to occupy whole
co'umns of the public prints in expressing the sincerity of their ac-
knowledgments, the public would consider their professions as
utterly valueless, were their acknowledgments unaccompanied by
corroborative merits. It is but reasonable to conclude that an im-
partial and enlightened public would not havb supported E. MOSES
and SON to the extent which they have done, were there not some
sterling inducements held out by the Proprietors.
It is admitted on all hands, that the secret of the success which
E. MOSES and SON have realised, lies in the excellence and ele-
gance of their attire, coupled with the exceedingly moderate prices
at which the articles are sold.
That such advantages shall be extended in the year 1851, the
public need not question. That Grand Exhibition, which the Ame-
rican President has denominated " The World's Fair," has not been
overlooked by E. MOSES and SON.
It is difficult to conceive what will be the result of such an Exhi-
bition ; but hatever that result may be, E. MOSES and SON are
bent on distinguishing themselves in no ordinary manner. The pre-
sent year has not come upon the proprietors unawares. From the
very moment that her Majesty's Royal Consort gave birth to his
comprehensive conception, E. MOSES and, SON have been on the
alert in preparing a etoek of attire of every description, such as no
preceding year has e itnessed. For immensity of stock, variety of
assortment, quality and beauty of cloth, novelty and elegance of
fashion, and surprising cheapness, E. MOSEfend SON will be found
to be unequalled.
The Proprietors would here Intimate, that 'he moment the Royal
Commissioned commenced its operations, or as soon as the Great Ex-
hibition was first mentioned, they put themselves in communication
with the principal manufacturers in woollen and other fabrics, and
that they have succeeded, by means of a ,varding liberal prizes, in
securing some of the most tasty and novel materials for gentlemen's
dress, which will be ready for exhibition at the commencement of
the ensuing Spring Season.
By thus extending the advantages of their trade, the Proprietors
intend to recompense a liberal public, and secure a continuance of
support, so abundantly realised a'. present.
As the West-end Branch Establishment was a project of the past
year, E. MOSES and SON are induced to make a special allusion to
it. The support which this speculation has received, far, im-
measurably far, exceeds even what the Proprictors themselves had
anticipated ; such triumphant support has here been walleyed by E.
MOSES and SON, as fully convinces them that this opening was
none other than a step in the right direction.
Heartily acknowledging this special proof of success, E. MOSES
and SON would conclude, hoping that, by the industry of all nations,
the amity of all nations will be happily promoted 1n the year 1861.