The Sun.
London, England, 1834-12-23 00:00:00

ENLARGEMENT OF THE MORNING

ADVERTISER.

I iPHIS Journal, which is one of the oldest of the Daily
I Morning Papers, as well as the most extensive in point
of circulation, will appear the I st of January next, in a greatly
enlarged and improved form--enlarged beyond the size of
any of the present morning papers, and rendered complete
in every species of intelligence in which it may be at pre-
sent deficient. .

VV
To enter into a detail of all the contemplated improve-
movents is utterly impossible within the limited space of an
advertisement,—suffice it to say, that they will comprehend
every subject, and every matter, of intelligence which can
be legitimately embraced by a daily journal.
In point of FOREIGN NEWS, arrangements are now in
progress which will enabl- a Morning Advertiser to vie
with its cotemporaries, be. I-. in priority and extent of in-
telligence ; while, with regard to DOMESTIC INFORMA-
TION, in all its branches, and more especially as regards
the Courts of Law, and of Police, engagements have been
made which cannot fail to ensure its superiority over them.
In COMMERCIAL INFORMATION also, the Advertiser will
not only endeavour to maintain the position which it has
already gained, but to add still further to the interests of
its columns by the most ample and authentic accounts of
the state of Trade and Commerce both at home and
ab;ciad- —of Markets. domestic and foreign—and-of all such
alterations as may be effected from time to time in the
financial regulations of the different countries with which
the commerce of Great Britain is carried on. .

In the copiousness and importance, as well as in the
priority, of its SHIPPING INTELLIGENCE, the Morning
Advertiser has, during the last two years, had no rival ; and
it will be the aim of its Proprietors not only to maintain a
decided superiority in this respect, but, if possible, to set
competition at defiance.
In SPORTING INTELLIGENCE, in all its departments, the
Advertiser will undertake to surpass all its cotemporaries.
In everything pertaining to ART and SCIENCE the Morn-
ing Advertiser has for years past greatly distanced all its
rivals, both in the extent and in the priority of its informa-
tion, and it is in consequence unnecessary to state that the
utmost attention will continue to be bestowed upon all
works (both literary and scientific) having for their object
the extention of the empire of knowledge, and the means of
communicating it to the people.
With regard to the DEBATES in PARLIAMENT, the
Morning Advertiser will adhere to the policy which has hi-
therto characterised it—namely, that of giving the proceed-
ings correctly, but with comparative brevity—of reporting
what it is useful to know—of omitting what is uninterest-
ing or unimportant ; but the Proprietors hesitate not to
pledge themselves that the enlarged Morning Advertiser
shall keep pace with its cotemporaries, on all occasions of
importance, both in copiousness and in accuracy.
As a POLITICAL JOURNAL, the Morning Advertiser will
continue to be characterised by that liberality and consis-
tency of principle—by that independence of party, and at-
tachment to the cause of the people,—which have hitherto
marked its columns. Attached to the principles of the
British Constitution, but not blind to its defects, the Editor
of the Morning Advertiser will endeavour to maintain the
former and to eradicate the latter :—wishing well to the
Church, but conscious of the numerous abuses which have
crept into it, he will attempt to aid with caution, but at the
same time with firmness, in uprooting the latter, that the
former may be more respected and beloved.
As a medium for ADVERTISEMENTS, the Morning Ad-
vertiser possesses advantages peculiar to itself. Its circula-
tion, in the metropolis and its vicinity, far surpasses that of
any other journal. It has in fact, been calculated by the
proprietor of a contemporary journal, that every number of
the Morning Advertiser is read, on an average, on each day
of publication, by from 150 to 200 persons ; while the
number of private families through whose hands it after-
wards, is beyond all calculation. The extent of publicity
which it, therefore gives to advertisements, is altogether un-.
pamlleled by any other journal.
Orders and Advertisements intended for the Morning
Advertiser, after the Ist of January next, will be received
by all news-venders throughout the kingdom ; and• the
greatest exertions will be made for its transmission by the
morning coaches, to all parts of the country.
Morning Advertiser Office, No. 127, Fleet-street,
December 22, 1834.