The Sun.
London, England, 1841-10-14 00:00:00

ANNUAL REVENUE EXCEEDING

ONE HUNDRED & EIGHTY THOUSAND POUNDS.
The Ordinary Benefits of Life Assurance, without any spe-
cial reference to the peculiar advantages afforded by this Insti-
tution are, of themselves, amply sufficient to induce those who
have relatives or families dependent on them, and who are duly
impressed with the uncertainty of life, to have recourse to it, no
less as a matter of duty than of interest. In illustration of
this a few actual cases are
_here quoted from the Society's
Books, which will be found to place in a very strong view
the. benefits of Life Assurance, particularly as‘they may be
secured througk the medium of a connection with this So-
ciety, viz. :

Interval 'Amount
W.> between Original •of A ddi. Total
F. 440 Date of Date of Assurance Sum tions by. Sum
Ip, Assurance Decease. and A tired. way of Paid.
. Decease. Bows.
Years.!Mos. £. s. d X. s. d £. a. d.
43 IQIS, Jan, 1:'37 Feb. 22 1 500 0 0 2:5S 16 1 c.B 16 1
55 181,,, Mar. 1634,'. Nov. 18 8 100 0045 9 11 145 911
51 1817, Nov. 1,31, Apr. 13 5 500 0t; 186 1t 0 6r6 14 0
63 ISledune 1812, Apr. 13 10 hi.), 0 0513 Id 5, 813 10 9
53 1n:21, Mar. 1,1.15,Dec. 14 10 885 0 01207 17 911,.92 17 9
35 122, Apr. i 8 Oa. 10 6 1500 0 0,230 17 61750 17 6
15 1.2,3, Dec. 1632, Dec. 9 2500 0 (o+o 1 3,2880 1 3

The Causes which have led to the extraordinary prosperity
of this Office, and which have enabled it to declare so large
Additions, may be easily traced :
It was founded, and has all along been conducted, on the
sure basis of Calculation.

The satety of the Data from which its Tables of Rates are
deduced, had been amply proved by the long and successful ex-
perience of the Equitable.
The selection of Lives has been rigidly attended to.
Its Funds have been successfully invested.
It has been uniformly prompt and liberal in its settlements.
It is wholly free from the burden and conflicting interests
of a Proprietary.
While, from the operation of these causes, thls'Office has
been enabled to economize to the utmost in behalf of the As.
sured, the Cost of which the valuable benefits of Life Assur-
.49.are-ebtained,_its advantages are by no means limited to

his :

Its large and rapid increasing capital and revenue have long
since opened up, and still secure to it, in a progressively in-
creasing ratio' all those sources of profitable business which the
most favoured proprietary bodies, or trading Insurance Com-
panies, can comm an 1.

. -
The important difference is to be found, and to be found
only, in the Application of the Profits :
In Proprietary Companies their operation is exhibited in in-
creasing the value of the Proprietor's Stock and raising their
dividends.

In this Institution as the Profits belong wholly to the
assured, their operation is seen in those large additions, which,
as in the ease of the London Equitable, will undoubtedly render
a Policy opened in this office, and steadily kept up during the
whole period of a prolonged life, a very valuable inheritance
indeed.

The Assured, if not seafaring by occupation, are allowed to
pass during peace by sea from one part of Europe to any other
part of Europe, without license or extra premium.
JOHN MACKENZIE, Manager.
Edinburgh, September, 1841.
AGENT IN LONDON.
Hugh M'Kean, 7, Pall Mall.