The Sun.
London, England, 1864-04-07 00:00:00

PROSPECTUS.

This Company is formed wr.h the special object of uniting
into one strong institution, with its chief office in London,
numerous small local and colonial institutions, requiring
con solidat on and additional strength and resource.
The principle of so uniting small colonial institutions has
been most successfully applied to colonial and foreign bank-
ing companies ; and as London is becoming daily more and
more the great "clearing house" of the t onnmercial world,
the different colonial insurance offices have experienced the
absolute neces ity of being effectually represented there, and
tele representation they now realise can only be ful Y secured.,
as in the case of the colonial local banks, through amalga-
mation with some London company of ample means and com-
manding general confidence.
The directors of the Home and Colonial Company have
been applied to by shareholders in these companies to estab-
lish 8113 London institution, and are now in treaty wi h
several very successful colonial insurance offices, either for
entire amalga ration, on very favour able terms, or for that
beneficial reciprocity of agency which will at once secure to
the Home and Colonial Assurance ( nmpany a most valuable,
sale, and lucrative business as a co-operative assurance com-
pany.
it may be mentioned, as indicative of the success of the
colonial insurance companies, that their selling prices
range from 1 0 to as high as 1,000 per cent. premium, and
the increase of insurance busines t in the Australian, South
African, Canadian, and Easte n settlements is at a rate of
progress which has no parallel in European countries.
The princip eof assuring investments made through he
comp ny's agency—a pr nciple so ucces-dully carried out by
colonial offices —wi,l enter as anew tea, ure into ho objects of
the "Home and Colonial Assurance C mpany ;" nd as is
i s numerous agencies in all parts it will possess pecu far
facilities for making assured investments for individuals in
sound foreign and colonial securities, the Directors confi-
dently anticipate, from the agency and insurance charges in
this department of their business, a very Lrge and steady
revenue to their shareholders.
While, however, the Home and Colonial Assurance Com-
pany will specially direct its attention to foreign and colo-
nial business, it will not neelect at the same time to cultivate
a home business—a department which will be greatly fos-
tered through its colonial connection. It will also, as a Fire
Assurance Company, share in that large increase of fire in-
surance business here, which may be expected to follow the
anticipated abolition of the heavy and imp )litic stamp tax
at present imposed on r ()Ades of insurance.
No promotion money given in connection with this Com-
pany, and the Directors' remuneration to be left to the share-
holders.
Applications for hares to be made in the fo'lowing form,
copies of which and of the prospectus to be had of the solid •
tors, or brokers, or acting secretary of the company.

FORM OF APPLICATION FOR SHARES.
(To be retained by the bankers.)
No. ---
To the Directors of the Home and Colonial Assurance Com-
pany (Limited).
Gentlemen,—llaving paid to your bankers the sum of £
being a deposit of £1 per share on shares of the above
Company, I hereby request that you will allot me that num-
ber, and I agree to become a member of the Company in re-
spect of such shares, or in respect of any less number you
may allot me ; and to pay on allotment the further deposit of
£4 per share thereon, and I request that my name may be
placed on the register of members for the shares so allotted.
Name in full
Residence
Profession or Business
Date