The Sun.
London, England, 1864-06-29 00:00:00

It wil hardly be disputed that there is no class of enter-
prize which derives greater benefit from the application of
the limited liability principle th n that of public places of
entertainment, wherein the creation of a number of sh
holders having a ommon interest in the prosperity of the
concern is obviously equivalent to the extension of a connec-
tion. This is especially exemplied in all those instances
where arr,ngements are made to retain the administration
of the new company in the hands of those whose ability and
skill have secured th tt popu arity which is indispensable
to success. Perhaps this was never more strongly shown
than in the conversion of the London Tavern and the Albion
into a public company, which has resulted in a success that
is most conspicuous. Though only carried into effect six
months since, the shares stand at upwards of 50 ter cent.
premium and it is notorious that the business has increased
to an extent that is quite unprecedented.
There is probably no institution in the metropolis which
has attained a more satisfactory position in all respects than
the London, under the judicious management of its pre ent
proprietor, or. Frederick Sawyer. Its name has become
widely celebrated, while its profits can be demonstrated to be
large almost beyond comparison.
This property, inclndingthe very valuable leas^ for thirty-
three years, the go,dwill, furniture, fixtures, plant, fittings.
&c., has been purchased by the company at the price of
£34,50, • one-half of the amount to be taken in shares with
£7 credited thereon. The business and the profits are oon-
stantly increasing, and the proprietor evinces the reliance in
their stability, which his experience has created, by guaran-
teeing a minimum dividend of 121 per cent. upon the antici-
pated called-up capital fOr the period of three years, and 'to
secure such guarantee by a deposit of shares in the company
in the hands of trustees. He has also agreed to undertake
the management of the company for the term of three years,
and to accept as remuneration for his serviots one-half of the
profits, after payment of a dividend of 12i per cent. to the
shareholders.
It cannot fail to be recognised that this arrangement offers
an investment in the highest degree secure and profitable.
No expenses in respect to promotion fees have been, or will
be incurred; and an agreement has been entered into that
the expenses of forming the company up to the allotment of
shares, shall not exceed one per cent. upon the nominal
capital.
Applications for shares must be made in the form annexed
to the prospectus, which may be obtained at the temporary
offices of the company, of the brokers, and of the bankers.

FORM OF APPLICATION FOR SHARES.
To be retained by the Bankers.
To the Directors of The London (Limited).
Gentlemen,—Having paid to the Bank of London the sum
of £ , I hereby request that you will al of me
shares in The London (Limited), and I hereby agree to accept
such shares, or any less number that may be allotted to me,
and to pay such calls as may from time ,o time be made upon
them ; and I agree to become a member of the Company, and
to sign the Articles of Association when required by you,
and I request you to place my name upon the Register of
Members in respect of the shares so allotted.
Name in full
Profession or occupation
Residence in full
D ate

THE GENERAL FINANCIAL and ESTATE
AGENCY CORPORATION (Limited).
Capital £lOO,OOO, in 10,000 shares of £lO each, with power
to increase.
£1 per share to be paid on allotment.
Incorporated under "The Companies' Act, 1862," whereby
the liability of the shareholders is limited to the amount
subscribed.

CHAIRMAN.
Captain Raymond, R.N., The Mall, Chiswick, S.W.
AUDITOR.

Stanley R. Bennet, Esq. (Messrs.Bennet and Gaskell), 31,
Nicholas-lane, E.C.

BANKERS.
London and Westminster, Lothbury, E.C.
BROKERS.
Messrs. Shorter and King, 26, Birehin-lane, E.C.
_ _
__ SOLICITORS.

Messrs. Howard, Dollnilin,Ein(ilOWther, 141, Fenchurch-
street, E.C.
SECRETARY.
Francis R. Spry, Esq.
TEMPORARY OFFICES-206, Gresham House, E.C.