The Sun.
London, England, 1852-08-31 00:00:00

ALL SOPP' S PALE ALES aid BAR ON
LIEBIG.
Although not in the habit of
ortepoloylndgesotoonand
too answer
nym.orusadi viocnartise
ofe-
.ments, and although they cam
a very discreditable nature to the parties concerned, Messrs ALL_
BOPP and SONS are compelled to take notice of an =lotto cement
bearing the name of Professor LIEBIG, to which an invidio us pub-
Messrs. ALLSOPP and SONS rev 'et this
licity has been given.
necessity, as they have reason to suppose that that advert cement
has emanated from an unworthy jeWonsy on the part of thos a who
etwould rather have shown gratitude for the labour and a xpense
which Messrs. ALLSOPP and SONS have not spared to : remove
Ise ruinous prejudice impending
the etrierw the Pale and Bitter Ales
ca dal?, country from the mistake of a French chemist.
M., ALLSOPP and SONS would now call the attention of the
Arlie to the following points :
'That the original letter of Baron LIEBIG is addressed to Mr.
ENTRY ALLSOPP, individually.
That he therein intimates that he had been applied to b y Mr.
ItENRY ALLSOPP on the subject, and that his opinion had 1 been
requested, of course, for publication, by that gentleman.
That-he therein acknowledges the receipt of samples of ALL-
BOPP'S PALE ALES, from the London betters, as well as other
samples of the same, sent to him direct, by private friends . On
these he, specifically, founds the opinion reported by him t o Mr.
31ESBY ALLSOPP in that letter—the general mention of thi a Bur-
ton brewers being incidental.
And thus, then, the letter of Baron LIEBIG having been. a mitten
for Messrs. ALLSOPP and SONS, and sent to Mr. HEN] CY ALL-
SOPP, on the subject of Messrs. ALLSOP and SONS' ALIIS,, they,
having, as they had, Bares LIEBIG'S authority to do so, wee e fully
entitled to publish it.
Messrs. ALLSOPP and SONS consider it not unnecessary 'to add,
that their intercourse with Baron LIEBIG is of some durati of r ; they
laving frequently consulted the learned professor on cert aba pro-
cesses of brewing. And they are confident, therefore, that. this last
letter, anonymously issued, must either have been greatly .muti-
lated previously to publication, or that it could only have ;beers sent
in reply to some wrong impression conveyed to that eminent ;man,
in respect to an alleged undue publicity given to his opinions.
Burton-upon-Trent, Aag. 25, 1852.

PROFESSOR LIEBIG on ALLSOPP'S FA .LE
ALE.

From Baron Liebig to Mr. Allsopp•
" The specimens of your Pale Ale sent to me afforded me fe tother
opportunity of confirming its valuable qualities. lam myself in ad.
wirer of this beverage, and my own experience enables me to re.
commend it, in accordance with the opinion of the most es ainent
Zug-lista physicians, as a very agreeable and efficient tonic, as I as a
general beverage, both for the invalid and the robust.
" JUSTUS LDL 3IG.
" Giessen, May 6, )852."

That the Public might form a correct judgment of the inten-
tion of that eminent authority, Messrs. ALLSOPP and SONI have
republished Baron LIEBIG'S Letter to Mr. ALLSOPP in c= tenso,
in all the London Daily Journals, as well as in other Papers,,
of which Letter, and of the very numerous and continually :reas-
ing Professional Testimonials in favour of their PALE and Brl TER,
ALE, may be obtained on application at the Brewery, Bunt n-on-
Trent ; or at their Establishments in London, Liverpool, Mae ,ches-
ter, Dudley, Glasgow, Dublin, Birmingham, and elsewhere.
[T. No. 4.]