The Sun.
London, England, 1864-04-05 00:00:00

PROSPECTUS,

This company is for ;;;Iwll.iiiespecial object of uniting.
into one strong institution, with its chief office in London,
numerous small local and colonial insttu.ions, requiring
coo solidat on and additional strength and resource.
The principle of so uniting small colonial institutions has
been most successfully applied to colonial and foreign bank-
ing companies ; and as London is becoming daily mote and
more the great "clearkg house" of the ommercial world,
the different colonial insurance offices have experienced the
absolute noes ity of being effectually represented there, and
this representation they now realise can only be ful y secured,
as in the case of the colonial local banks, through amalga-
mation with some London company of ample means and com-
manding general confidence.
The directors of the Home and Colonial Company have
been applied to by shareholders in these companies to estab-
lish suc • London institution, ard are now in treaty wi h
several very successful colonial insurance offices, either for
entire amalgaot atio7, on very favour ible terms, or for that
beneficial reciprocity of agency whi.th will at once secure to
the Home and Colonial Assurance 4 ompany a most valuable,
safe, and lucrative business as a co-operative assuranJe com-
i pany.
It may be mentioned, as indicative of the success of the
colonial insurance companies, that their selling prices
range from 1 0 to as high as 1,000 per cent. premium, and
the increase of insurance busines • in the Australian, South
African, Canadian, and Easte n settlements is at a rate of
progress which has no parallel in European countries.
The prtncip e of assuring investments made through the
comp ny's agent:— apr nciple so ucces,fully carried out by
colonial. offices —will enter as anew fe a: ure into h 3 objects of
the "Home and Colonial AES anee C mpany ;" ~.nd as in
i s numerous agencies in all parts it will possess pecular
facilities for making assured investments tor individuals in
sound foreign and colonial securities, the Directors confi-
dently anticipate, from the agency and insurance charges in
this department of their business, a very large and steady
revenue to their shareholders:
While, however, the Acme and Colonial Assurance Com-
pany will specially direct its attention to foreign and colo-
nial business, it will not ne.llcct at the same time to cultivate
a home business—a department which will be greatly fos-
tered through its colonial connection. It will also, as a Fire
Assurance Company, share in that large increase of fire in-
surance business here, which may be expected to follow the
anticipated aboliton of the heavy and imp stamp tax
at present imposed on t.olicies of insurance.
No promotion money given in connection with this Com-
pany, and the I. irectors' remuneration to be left to the share-
holders.
Applications for hares to be made in the following
copies copies of which and of the prospectus to be had of the solidi .
tors, cr brokers, or acting a, cretary of the company.

FORM OF APPLICATION FOR SHARES.
(To be retained by the bankers.)

No.
To the Directors of thepany Home and
ited) Colonial Assurance Com-
(Lim.
Gentlemen,—llaving paid to your bankers the sum of £
being a deposit of £1 per share on shares of the above
Company, I hereby request that you will allot and that num-
ber, and I agree to become a member of the Company in re-
spect of such shares, or in respect of any less number you
may allot me ; and to pay on allotment the further deposit of
X 4 er share thereon aud I request that my name may be
placed on the register, of members for the shares so allotted.
Name in fail
Residence
Profession or Business
Date • ••