The Northern Daily Times.
Liverpool, Merseyside, England, 1856-11-20 00:00:00

'pub (r Notirtg.

THE GENERAL APOTHECARIES' COM-
PANY (LIMITED).
CAPITAL £loo,ooo.
Central Depot, Manufactory, Laboratories, &c.:
49, BERNERS STREEET, OXFORD STREET, LONDON.
The House of Commons appointed, last year, a Committee to
ascertain the exten. of prevailing adu terailuns in articles of food,
drugs, chemicals, &c. The evidence given before it, and printed
with Its report, exposed a fearful amount of sophistication and frau-
dulent dealings in drugs, &e.
The public press had, before this, denounced this enormous evil;
and by its powerful energy since, has succeeded, in some degree, in
checking the more daring and open continuance of the practice.
The public mind has become thor.,ughly aware of these practices.
Alarmed at them, and yet scarcely knowing how to avoid them, some
Professional gentlemen in London, who had experienced the same
difficulties as to purity and uniformity of strength in Dugs and
Chemicals, Invalids Food, &c., combined, orizinat ,d, and estab-
lished the GENERAL APOTHECARIES' COAIPANY (Limited) as a
remedy for this gigantic and serious evil; and as a protection for all
classes.

The Public and the Profession are entitled, and ought to enquire
of this Company-
1. What are the objects in view, and the principles of action?
2. By what means will these be carried out?
.

3. What gu rantees are there for the faithful performance?
Ist. The objects of the Company are, to pre• are and sin ply the
Medical Profession and the Public with medicines of every kiwi, of
known strength and perfect purity; Invalids' Food, and Domestic
Chemicals. To improve the forms of old remedies, to introduce new
from all qu 'rters of the world, wherever satisfactory evidence of
their value is obtained. To sell every article under its right name,
without substitution, and of defined and uniform strength, and at
fair and moderate prices. To protect the public, by a careful selection
of intelligent Assistants, from the dangers arising from careless and
inaccurate dispensing.
2nd. The Company purchases at the best markets, only, the finest
qualities of sound and genuine Drugs ; these are crushed or ground
on the premises, by the machinery of the Company, and there made
into the various preparations; being thus under perfect control.
Such Chemicals as are not made by the Company are obtained only
from the first manufacturers, tested and examined before use, and
where only commercially pure, are made chemically so, by r -crys-
tallisation and other processes, in the laboratories, under the con-
stant superintendence of an eliinent resident Chemist, recommended
by Baron Liebeg and Dr. Fresenius. The exact c3moosition of
every article is ascertained and stated, before brought into use. A
depot will be opened In tray large and important town in the king-
dom, for the sale of those articles; wbe e the public may obtain all
domestic medicines, invalids' food, &c., as pure as human means
can make them; where prescriptions will be prepared exactly In
accordance with the intentions of the prescribers, and agr.eable to the
directions of the British and Foreign Pharmacopoeias. The Com-
pany's preparations may thus be obtained directly by the public,
without the risk attending intermediate channels.
3rd. Tte p ssessien of :ample capital; the status and character of
the Directors; the numerous shareholders belonging to the Medical
Profession, who will be deeply interested in the bona fides; the high
standing taken as a scientific as well as a commercial body; the war
waged against adulterations and fraud, which will create Watchful
opponents, ready to expose any defaults; and lastly, the powerful
motives of self-!ntertsti all these offer guarantees for ti e faithful
carrying out and onward, of the business of the General Apothecaries'
Company (Limited), in accordance with its principles.?
The Liverpool Apothecaries' Company founded and carriedc careful
inspection upon exactly the same principles. having satisfied itself by
inspection of the machinery, at off, and general organisation of the
General Apothecaries' Company (Limited),
that
extend and fully resolved to carry out thime principles, and perfect!Y able
d to its
beneficial advantages wi fay throughout the
resolved to be identified ?pith and merge into it; ,for has lherefcye
which purpose
arrangements will speedily be matured.
A small portion of the capital of the Company set apart for
Liverpool, is still open for allotment
Applications for Shares to I,4lnecle_to the Macaging Director,
Berners street, London.
islOvember, 1056.1