The Express.
London, England, 1853-08-31 00:00:00

AMERICA,

ARRIVAL OF THE ARCTIC.
LIVERPOOL, TeESI,II%

At 5 o'clock this afternoon the United States mail
steam-ship Arctic entered the Mersey with the
United States and British North American mails.
The Arctic sailed from New York on the 20th inst.
and has made a fine run across the Atlantic of
about 10 days. Besides the mails she has brought
about 110 passengers, but no specie.
The royal mail steamer America reached Boston
on the 18th inst.

The United State mail steamer Pacific, from hence
on the 10th, was passed by this Arctic off New York.
The Royal Mail steamer Asia, which sailed from
this port on Saturday for New. York, was passed by
the Arctic on the 29th.

Since the sailing of the Niagara the temperature
had moderated at New York, and deaths from sun-
stroke had ceased.

The advicts from New Orleans represent the fever
as unabated in virulence. The daily victims to the
pestilence still continued to exceed 200.
Business continued dull up to the departure of the
steamer, and the stock market was depressed. Much
anxiety was manifested to learn the result of the
Turkish question.
Western Ganal flour was very firm at 3 dols. to
5 dole. 12,1 e. per ham]. Genessee prime wheat was
operated in at 1 dol. 32c. to 1 dol. 31c. per 601 tis
Indian corn, round yellow, 72c. to 1-Ic. per bushel,
and very firm. Indian meal, 3 dols. 121 c. to 3 doh'.
23e. per barrel.
_ _ _

The cotton market at New York continued in a
depressed condition, owing to the news brought out
by the America respecting the Eastern question.
Sales could not be made except at a reduction, which
holders generally had submitted to. New Orleans
and Mobile,mid. fair to fair, ruled at 12 to 121 cents.
per lb., showing a fall of 1 cent.; Uplands, mid. fair
to fair, 11 to 121. The crop accounts were un-
fitrourable.

The provision market had continued to improve,
and a steady demand had been established, with firm
prices.
Freights were unchanged at the steamer's de-
parture, the asking rates being : Flour to Liverpool,
2s. 9d. to :ls. per barrel ; grain, 7d. to 71d. per
bushel; cotton, 5-16 d. to 4d. per lb.

Exchange on London was at 109 to 1091, with a
quiet market ; Paris, 5.11 to 5.161 ; Hamburg, 361
to 361 ; Bremen, 791 to 791.

OPINIONS ON ADVERTISLNO.

BARNUM'S RULES FOR SUCCESS IN BUSINESS.
RULE 8. ADVERTISE YOUR BUSINESS. DO YDT
BIDE YOUR LIGHT UNDER A BUSHEL.—Whatever your
occupation or calling may be, if it needs support
from the public, advertise it thoroughly and efficiently,
in some shape or other, that will arrest public attention.
I freely confess that what success I have had in life
may fairly be attributed more to the public pries than
to nearly all other causes combined. There may possibly
be occupations that do not require advertising, but 1 cannot
well conceive what they are. Men in business will some-
times tell you that they have tried advertising, and that it
did not pay. This is only when advertising is done spar.
ingly and grudgingly. lloinceapathic doses of advertising
will not pay perhaps—it is like half a portion of physic—
making the patient sick, but effecting nothing. Administer
liberally, and the cure will be sure and permanent. Some
say " they cannot afford to advertise ;" they mistake—they
cannot afford nut to advertise. In this country, where
everybody reads the newspaper:, the man must have a thick
la dots oat see that these are the cheapest and best
medium through which he can speak to the public, where
he is to find his customers. Put on the appearance of husi-
ness, and generally the reality will follow. 'the farmer
plants his seed, and while he is sleeping his corn and pota-
toes are growing. So with advertising. While you are
sleeping or eating, or conversing with one set of cugamers,
your advertisement is being read by hundredsand thousands
of persons who never saw you, nor heard of your business,
and never would, had it not been for your advertisement
appearing in the newspapers. But it needs nerve and
faith—the former to enable you to launch out thousands on
the uncertain waters of the future; the latter to teach you
that, after many days, it shall purely return, bringing an
hundred or a thousandfold to him who appreciates the ad-
vantages of printers' ink properly applied.—Freedley's
Practical reeniue on Business.