Patent SG-11201807777W-A (SG)
Title: A system and method for matching influencers with an advertisement campaign
Inventor: LEONG QI WEN EVANGELINE
IPC: G06Q30/02
Filed: 2018-01-20
Abstract: INTERNATIONAL APPLICATION PUBLISHED UNDER THE PATENT COOPERATION TREATY (PCT) -., (19) World Intellectual Property 1#1110111101110101011111 vu 1101 01110111M100 111111111111111111111110111111 Organization International Bureau (10) International Publication Number (43) International Publication Date .......'\"' WO 2018/136011 Al 26 July 2018 (26.07.2018) WI P0 I P C T (51) International Patent Classification: (72) Inventor: LEONG QI WEN, Evangeline; 227 Simei G06Q 30/02 (2012.01) G06Q 10/06 (2012.01) Street 4, #09-42, Singapore City (SG). (21) International Application Number: (74) Agent: ELLA CHEONG LLC; 300 Beach Road, PCT/SG2018/050036 #31-04/05, The Concourse, Singapore City 199555 (SG). (22) International Filing Date: (81) Designated States (unless otherwise indicated, for every 20 January 2018 (20.01.2018) kind of national protection available): AE, AG, AL, AM, AO, AT, AU, AZ, BA, BB, BG, BH, BN, BR, BW, BY, BZ, (25) Filing Language: English CA, CH, CL, CN, CO, CR, CU, CZ, DE, DJ, DK, DM, DO, (26) Publication Language: English DZ, EC, EE, EG, ES, FI, GB, GD, GE, GH, GM, GT, HN, (30) Priority Data: HR, HU, ID, IL, IN, IR, IS, JO, JP, KE, KG, KH, KN, KP, 62/448,409 20 January 2017 (20.01.2017) US KR, KW, KZ, LA, LC, LK, LR, LS, LU, LY, MA, MD, ME, MG, MK, MN, MW, MX, MY, MZ, NA, NG, NI, NO, NZ, (71) Applicant: KOBE GLOBAL TECHNOLOGIES PTE OM, PA, PE, PG, PH, PL, PT, QA, RO, RS, RU, RW, SA, LTD [SG/SG]; 190 Clemeceau Avenue #06-05, Singapore SC, SD, SE, SG, SK, SL, SM, ST, SV, SY, TH, TJ, TM, TN, City 239924 (SG). TR, TT, TZ, UA, UG, US, UZ, VC, VN, ZA, ZM, ZW. (84) Designated States (unless otherwise indicated, for every kind of regional protection available): ARIPO (BW, GH, (54) Title: A SYSTEM AND METHOD FOR MATCHING INFLUENCERS WITH AN ADVERTISEMENT CAMPAIGN = 400 401 ------ Obtain available influencer account data comprising information on. influencer posts including images/videos and associated text captions. = / = 402 -- ____ Parse the images/videos using a visual recognition service to obtain visuai — recognition tags and the text captions using a natural language understanding service to obtain concept tags. — = = 403 Remove stop words from the caption text and match the text captions to = = _ positive search criteria keywords to generate a relevancy score for each influencer post with at least one match. = — = = Match the visual recognition tags to the positive search criteria keywords 404—, and generate a relevancy score for each influencer post that matches the criteria but had not already received a relevancy score of >0 in the previous — = step. = V = Match the concept tags to the positive search criteria keywords and 405 ---- generate a relevancy score for each influencer post that matches the =— — criteria but had not already received a relevancy score of >0 in the previous = step. / = 406 Obtain a shortlist of influencers with at least one unique post identification number with a relevancy score of >0, where each influencer is associated — with a total relevancy score. 11 .4 FIG. 4 1-1 (57) 1-1 : A system and method for pairing influencers to an advertisement campaign based on their relevance to an advertisement C specification. Based on the advertisement specification and the profiles of influencers, the system selects influencers an advertisement campaign. Influencer psychographics take the form of keywords derived from visual, aural and textual elements of an influencer's posts f .r1 made on a social media platform. The selected influencers are automatically paired with the advertisement campaign based on their 1-1 ---- relevance in the form of psychographics and ability to meet the requirements of the advertisement specification. A payout is calculated GC based on the past performance of the influencer, the nature of the work performed, the ratings of the influencer and the relevancy of 1-1 © the influencer, the influencers engagement rate and follower count.. ei C [Continued on next page] WO 2018/136011 Al MIDEDIMOMOIDEIREEMOMMIMINIRliMEHOIMI GM, KE, LR, LS, MW, MZ, NA, RW, SD, SL, ST, SZ, TZ, UG, ZM, ZW), Eurasian (AM, AZ, BY, KG, KZ, RU, TJ, TM), European (AL, AT, BE, BG, CH, CY, CZ, DE, DK, EE, ES, FI, FR, GB, GR, HR, HU, IE, IS, IT, LT, LU, LV, MC, MK, MT, NL, NO, PL, PT, RO, RS, SE, SI, SK, SM, TR), OAPI (BF, BJ, CF, CG, CI, CM, GA, GN, GQ, GW, KM, ML, MR, NE, SN, TD, TG). Published: — with international search report (Art. 21(3))