Patent SG-11201803927S-A (SG)
Title: A method and system for distributing electronic publishing content
Inventor: HALL ROB
IPC: G06Q30/02
Filed: 2016-11-11
Abstract: INTERNATIONAL APPLICATION PUBLISHED UNDER THE PATENT COOPERATION TREATY (PCT) (19) World Intellectual Property ,- Organization International Bureau Sd ... ...... .C.,„,\" (43) International Publication Date 18 May 2017 (18.05.2017) WIPO I PCT (10) WO International Publication Number MHIEIMORMIMHEIEHHIRIEMENIMIMEIEHME 2017/079809 Al (51) International Patent Classification: (74) Agent: COTTERS PATENT & TRADE MARK AT- G06Q 30/02 (2012.01) TORNEYS; GPO Box 469, Sydney, New South Wales 2001 (AU). (21) International Application Number: PCT/AU2016/051091 (81) Designated States (unless otherwise indicated, for every kind of national protection available): AE, AG, AL, AM, (22) International Filing Date: AO, AT, AU, AZ, BA, BB, BG, BH, BN, BR, BW, BY, 11 November 2016 (11.11.2016) BZ, CA, CH, CL, CN, CO, CR, CU, CZ, DE, DJ, DK, DM, (25) Filing Language: English DO, DZ, EC, EE, EG, ES, FI, GB, GD, GE, GH, GM, GT, HN, HR, HU, ID, IL, IN, IR, IS, JP, KE, KG, KN, KP, KR, (26) Publication Language: English KW, KZ, LA, LC, LK, LR, LS, LU, LY, MA, MD, ME, (30) Priority Data: MG, MK, MN, MW, MX, MY, MZ, NA, NG, NI, NO, NZ, 2015904696 13 November 2015 (13.11.2015) AU OM, PA, PE, PG, PH, PL, PT, QA, RO, RS, RU, RW, SA, SC, SD, SE, SG, SK, SL, SM, ST, SV, SY, TH, TJ, TM, (71) Applicant: PLAYGROUND XYZ IP PTY LTD TN, TR, TT, TZ, UA, UG, US, UZ, VC, VN, ZA, ZM, [AU/AU]; c/o Ecovis Clark Jacobs, Level 20, 1 Market St, ZW. Sydney, New South Wales 2000 (AU). (84) Designated States (unless otherwise indicated, for every (72) Inventors: HALL, Rob; c/o Ecovis Clark Jacobs, Level kind of regional protection available): ARIPO (BW, GH, 20, 1 Market St, Sydney, New South Wales 2000 (AU). GM, KE, LR, LS, MW, MZ, NA, RW, SD, SL, ST, SZ, LIDDELL, Scot; c/o Ecovis Clark Jacobs, Level 20, 1 TZ, UG, ZM, ZW), Eurasian (AM, AZ, BY, KG, KZ, RU, Market St, Sydney, New South Wales 2000 (AU). TJ, TM), European (AL, AT, BE, BG, CH, CY, CZ, DE, MULLINS, Jonathan; c/o Ecovis Clark Jacobs, Level 20, DK, EE, ES, FI, FR, GB, GR, HR, HU, IE, IS, IT, LT, LU, 1 Market St, Sydney, New South Wales 2000 (AU). LV, MC, MK, MT, NL, NO, PL, PT, RO, RS, SE, SI, SK, SM, TR), OAPI (BF, BJ, CF, CG, CI, CM, GA, GN, GQ, GW, KM, ML, MR, NE, SN, TD, TG). [Continued on next page] (54) Title: A METHOD AND SYSTEM FOR DISTRIBUTING ELECTRONIC PUBLISHING CONTENT Host Site 1 400 default state r—J 410 e Host Specific Naming Independent Naming Convention Convention -may> Navigation header Header --_________ <body> Page Fig. 4A 1-1 .4! (57) : Disclosed herein are a method and system for distributing electronic publishing content. The method includes the steps of: defining an independent naming convention for functional components of host web pages; analysing a predefined set of C destination pages to determine a set of representational states for each destination page and a set of conditional statements that de - Pt teiinine when a destination page is in each representational state; analysing the destination pages to identify host-specific naming Cr\ conventions associated with each representational state of the destination pages; storing in a host configuration database a mapping I N table, the mapping table establishing a mapping between the host-specific naming conventions associated with each representational 0 ---. state of the destination pages, the set of conditional statements associated with each representational state, and the independent nam - I N m • g convention; a creative ad server receiving a request for advertising content in relation to an advertisement to be displayed within 1-1 c:::, a destination host page on a user computing device, the destination host page being one of the set of web pages; the creative ad serv- ei er requesting from the host configuration database a mapping between the independent naming convention and a host-specific nam- 0 ing convention associated with each representational state of the destination host page; applying the mapping to the advertising con - tent to produce destination content compliant with the destination host page; and the creative server transmitting the destination ad content to the user computing device. WO 2017/079809 Al IMIOHOMMIDIIMOIDERIEDECIMEMOHOMOVOIMIE Published: — with international search report (Art. 21(3))