Patent KR-20140041061-A (KR)
Title: Mobile advertizing method using printed matter recognition
Inventor: PARK JUNG HYUN
IPC: G06Q30/02
Filed: 2012-09-27
Abstract: The present invention relates to a mobile advertisement method using printout recognition. The mobile advertisement method using printout recognition according to the present invention comprises an advertiser identification image photographing step of executing an application installed in a user terminal that a user has to photograph an image for identifying an advertiser printed in a printed media; an advertiser identification information acquisition step of analyzing the image for identifying the advertiser in the user terminal to acquire advertiser identification information; an advertiser identification information transmission step that the user terminal transmits the advertiser identification information to an advertisement server; an exclusive advertisement URL information transmission step that the advertisement server which receives the advertiser identification information transmits, to the user terminal, exclusive advertisement URL information in which exclusive advertisement content corresponding to the advertiser identification information is stored with reference to an advertiser management DB; an exclusive advertisement content display step that the user terminal accesses to the exclusive advertisement URL received from the advertisement server and displays, in a screen of the user terminal, the exclusive advertisement content corresponding to the advertiser identification information. According to the present invention, the mobile advertisement method is able to remarkably improve the advertisement effect by effectively leading customers to be exposed in the exclusive advertisement posted by the advertiser. [Reference numerals] (AA) Start; (BB) End; (S10) An advertiser distributes, to a customer, a calendar having the printed image for identifying an advertisement; (S100) A user terminal accesses to an exclusive advertisement URL transmitted from an advertisement server to display, in a screen of the user terminal, exclusive advertisement content corresponding to advertiser identification information; (S20) The advertiser accesses to the advertisement server to register the given advertiser identification information, the advertiser's own exclusive advertisement content and marketing content; (S30) The customer executes an application installed in the user terminal to photograph the image for identifying the advertiser printed in the calendar; (S40) The image for identifying the advertiser is analyzed to acquire the advertiser identification information; (S50) The user terminal transmits the advertiser identification information to the advertisement server; (S60) The advertiser identification information matched ?; (S70) The advertisement server transmits, to the user terminal, application authentication information enabling all functions of the application installed in the user terminal to be executed; (S80) The advertisement server transmits, to the user terminal, the exclusive advertisement URL information in which the exclusive advertisement content corresponding to the advertiser identification information is stored with reference to an advertiser management DB; (S90) The advertisement server transmits, to the user terminal, skin data for changing an GUI provided by the application installed in the user terminal