Patent CA-2310964-A1 (CA)
Title: Advertisement apparatus using medium of drink instrument and the operation method
Inventor: KIM YOUNG WOO
IPC: H04L12/16
Filed: 2000-06-07
Abstract: An advertisement apparatus using a medium of a drink instrument and the operation method including: receiving an advertisement order from a drink company or a company desires to put an advertisement, printing the advertisement on the advertising side (ADDCAN) separately provided at a predetermined part of said drink instrument, selling the drink instrument with said ADDCAN mounted, maintaining and developing relationship with customers by integrating information built over the Internet, enabling an advertising agency, a drink company and a customer who participate in a series of the activities such as receiving the advertisement order, mounting the ADDCAN and selling drink instrument, to build/operate a systematic and effective database with the information provided among said objects. Said advertisement apparatus using a medium of a drink instrument comprises: a Web system for managing/integrating the information among objects such as a customer, an advertising agency and a drink company through an ADDCAN medium attached on a predetermined drink instrument on an on-line and operating a Web site for providing the information on the advertisement written in the ADDCAN medium, a premium event to each object; first to Nth drink companies for executing an authentication procedure as an advertisement provider by the connection to the Web system and by input of a basic information and receiving a predetermined processed data from the Web system in accordance with a predetermined search request procedure; first to Nth advertising agencies for executing an advertising agency authentication procedure by connection to the Web system and by input of a basic information, requesting an ADDCAN design by the Web system or an advertisement design ordering program and applying for the advertisement in accordance with predetermined advertising conditions; first to Nth members for recognizing the printed advertisement of the ADDCAN attached on the drink instrument, connecting to the Web system at the Web site address printed on the ADDCAN to execute a member authentication procedure in accordance with the personal information input and receiving the service and event information as registered ADDCAN members; a database for storing a predetermined data of the Web system, the drink companies, the advertising agencies and the members and reading and providing the processed information from a corresponding DB upon the request of data from the Web system; the ADDCAN medium on which information codes having a predetermined information required upon the placement of advertisement order by said advertising agencies and the registration of the ADDCAN product purchased by the customers are written; and an ADDCAN supplier for manufacturing the drink instrument on which the ADDCAN is attached and for shipping the drink instrument to market. Accordingly, the advertisement recognition effect can be maximized by the off line advertisement of ADDCAN product and by continuously providing on an on-line various information on said advertisement and events, and an accurate evaluation of the sales state and the advertisement state can be made upon producing and selling the ADDCAN product by utilizing the database built of the information provided by an advertising agency, a customer and a drink company, thereby providing the advantage of meeting the expectations of said advertising agency, drink company and customer.