Patent SG-11201408680T-A (SG)
Title: Method and system of allocating to advertisers of marketable commodities on a digital advertising portal a share of marketing presence and/or marketing opportunities
Inventor: RUIZ HENRY
IPC: G06Q30/00
Filed: 2013-01-14
Abstract: (12) INTERNATIONAL APPLICATION PUBLISHED UNDER THE PATENT COOPERATION TREATY (PCT) (19) World Intellectual Property Organization International Bureau (43) International Publication Date 3 January 2014 (03.01.2014) WIPOIPCT (10) International Publication Number WO 2014/000016 A1 (51) International Patent Classification: G06Q 30/00 (2012.01) (21) International Application Number: (22) International Filing Date: (25) Filing Language: (26) Publication Language: PCT/AU2013/000024 14 January 2013 (14.01.2013) English English (30) Priority Data: 2012902772 29 June 2012 (29.06.2012) AU (71) Applicant: REA GROUP LTD [AU/AU]; Ground Floor, 678 Victoria Street, Richmond, Victoria 3121 (AU). (72) Inventors: RUIZ, Henry; 4 Stafford Court, Ivanhoe East, Victoria 3079 (AU). PATTISON, Scott; 8 Rowell Street, Rosanna, Victoria 3084 (AU). (74) Agents: King & Wood Mallesons et al.; Level 50 Bourke Place600 Bourke Street, Melbourne, Victoria 3000 (AU). (81) Designated States (unless otherwise indicated, for every kind of national protection available)'. AE, AG, AL, AM, AO, AT, AU, AZ, BA, BB, BG, BH, BN, BR, BW, BY, BZ, CA, CH, CL, CN, CO, CR, CU, CZ, DE, DK, DM, DO, DZ, EC, EE, EG, ES, FI, GB, GD, GE, GH, GM, GT, HN, HR, HU, ID, IL, IN, IS, JP, KE, KG, KM, KN, KP, KR, KZ, LA, LC, LK, LR, LS, LT, LU, LY, MA, MD, ME, MG, MK, MN, MW, MX, MY, MZ, NA, NG, NI, NO, NZ, OM, PA, PE, PG, PH, PL, PT, QA, RO, RS, RU, RW, SC, SD, SE, SG, SK, SL, SM, ST, SV, SY, TH, TJ, TM, TN, TR, TT, TZ, UA, UG, US, UZ, VC, VN, ZA, ZM, ZW. (84) Designated States (unless otherwise indicated, for every kind of regional protection available)'. ARIPO (BW, GH, GM, KE, LR, LS, MW, MZ, NA, RW, SD, SL, SZ, TZ, UG, ZM, ZW), Eurasian (AM, AZ, BY, KG, KZ, RU, TJ, TM), European (AL, AT, BE, BG, CH, CY, CZ, DE, DK, EE, ES, FI, FR, GB, GR, HR, HU, IE, IS, IT, LT, LU, LV, MC, MK, MT, NL, NO, PL, PT, RO, RS, SE, SI, SK, SM, TR), OAPI (BF, BJ, CF, CG, CI, CM, GA, GN, GQ, GW, ML, MR, NE, SN, TD, TG). [Continued on next page] (54) Title: METHOD AND SYSTEM OF ALLOCATING TO ADVERTISERS OF MARKETABLE COMMODITIES ON A DI­ GITAL ADVERTISING PORTAL A SHARE OF MARKETING PRESENCE AND/OR MARKETING OPPORTUNITIES i-H o o o o o CJ o & FIGURE 2 (57) Abstract: A computer-implemented method of allocating advertisers of to mar­ ketable commodities on a digital advertising portal share of a marketing presence and/or marketing opportunities is disclosed. The commodities may be real estate properties. The method includes receiving from each advertiser one or more classi­ fied listings corresponding to marketable commodities, said classified listings in­ cluding one or more commodity descriptors to allow for identification of said mar­ ketable commodities. A share of marketing presence and/or marketing opportunities on said digital advertising portal is then allocated to the advertisers, based upon at least said classified listings received from said advertiser. The share of marketing presence may be determined by calculating listing value a for each classified listing, based on a listing weighting associated with each classified listing. The classified listings may then be used to calculate respective advertiser values, on which the marketing share is based. wo 2014/000016 AI III llll IIII III III Hill III III! III! III III III! Hill fill 111 lllllll llll 111 llll Published: — with international search report (Art. 21(3))