Patent AU-2015203834-A1 (AU)
Title: Customer value opportunity system
Inventor: MERL MILTON
IPC: G06Q30/00
Filed: 2015-07-08
Abstract: A customer value opportunity system for determining one or more winning candidate bids, including a processor and a storage device to implement an offer receipt module to receive, via a network interface, offer information from an offeror that includes an offeror manufacturer or an offeror retailer, the offer information including a request for a demand shaping tactic, a type of product, a demand opportunity group; and a desired demand response for which the demand shaping tactic is requested; create an offer based on the offer information and store the offer in an offer database, wherein to create and store the offer, an offer template is retrieved from the storage device and populated with the offer information and the populated offer template is stored in the offer database; and post the offer on a computer accessible by a network, wherein the posted offer is viewable, via a network interface, to prospective bidders including other manufacturers and other retailers, a customer potential scoring module to process the offer information, including offer information for the demand opportunity group and the demand shaping tactic, to determine a customer potential score for the posted offer , wherein the customer potential score is an indicator of a potential return on investment from customers in the demand opportunity group of the posted offer, and wherein the customer potential scoring module determines a different customer potential score for different demand shaping tactics, including marketing materials, advertising, promotions, discounts, and coupons, a bid receipt module to receive, via a network interface, and store in a bid database a plurality of bids from other manufacturers and other retailers for a plurality of different offers including the posted offer, each of the plurality of bids including a minimum customer potential score and an amount to be paid to the offeror for use of the demand shaping tactic, a bid matching module to determine one or more matching bids of the plurality of bids in the bid database that matches the posted offer based on the demand shaping tactic, the type of product, the demand opportunity group, and the desired demand response of the posted offer, and a bid determination module executed by a computer system to determine that the one or more matching bids is a winning candidate bid based upon a determination that the customer potential score of the posted offer exceeds the minimum customer potential score in the one or more matching bids, determine a customer lifetime value of the winning candidate bid, wherein the customer lifetime value is a present value of further cash flows related to a customer relationship, and accept the winning candidate bid upon a determination that an ad yield of the winning candidate bid is higher than a negative effect of the winning candidate bid on the customer lifetime value. RetaiOppotunety 10_taS 1/3 em Retailer Manufactu Profile rer Profile Data 105 Data nternet 1_ Retailer Manufactu Profile rer Profile Data 105 Data 10ja Customer Value Opportunity System 100 Registration Graphical User Offer Receipt Customer Module Interface Module Potential Scoring 10A 109 110 Module Bid Receipt Bid Matching Bid Module Module Determination 114 11Z Module Realer Profile Database 1QZ Manufacturer Offer Database 112 Retailer Bid Manufacturer Bid Database 1 Database 11(3 Manufacturer Profile Database Retailer Offer 108 Database 1111