Patent CA-2455475-A1 (CA)
Inventor: SATKUNARAJAH THARMALINGAM
IPC: G09F19/00
Filed: 2004-02-23
Abstract: The Business Card Directory is broken into 3 mediums- Business Card Director y Online Advertising Portal and Web Lifeline (BCDAP), Business Card Directory Management System (BCDMS), and Business Card Directory (BCD) printed directory. It is the intent of the thr ee mediums (tri-medium) of advertising to work together to form a "cross communication platform of business resources" that doesn't exist worldwide. This new concept will bring Business, Government Institutions, Non-profit organizations, Corporations, and Consumers under one platform to work together with a commo n goal to help each other. It is the "understanding" of the BCD Community that "Unity builds Strength." Th is invention is the reinforcement of our core values. The invention inbuilt technology will protect children a nd will not allow any form of adult advertising materials. 1) Business Card Directory Online Advertising Portal and Web Lifeline (BCDAP ) is a revolutionary web based cross communication platform that empowers businesses to succeed while simultaneously facilitating the vital stake holders to business success such as government agencies, financial intuitions, non-profit agencies and consumers non-stop access to businesses under one roof. The web platform is not merely an extension of the software; it is a powerful database interrogating web application that can deliver dynamic and unique content on demand based on individual viewer request. The web platform of business card directory enables greater connectivity and communication between businesses and its stakeholders. Its function as a web lifeline is t provide web presence to businesses that coul d not conventionally afford to have a website but want to explore the potential of the web. The online advertisi ng portal is the key in taking business card directory from a local advertising site to a global business lifeline portal. BCDAP is a unique advertising portal, complete with a 24hour/7days a week no n- stop live web cast of news and entertainment, virtual 3-D Tour, and interactive auto-update graphical business card. It is especially powerful because of the special "business card" scanning technology develope d that allows the small business man to scan his business card into a database which allows him the luxury of "not" having to personally carry any more business cards-as traditionally done so. It thereb y revolutionizes the way business is done. Not only does this technology simplify the life of businessman but it also is environmentally and ecologically friendly (Less Trees need to be cut). Another very powerful feature of the advertising portal is the multiple category search tool. Any consumer or businessman can search the index by postal code, address, name, street etc. These search criteria are more intuitive to the average person than the ones currently used. 2) Business Card Directory Management System (BCDMS) is the first of its kin d and one of the most comprehensive business card data management systems and advertisement order processing software to date. Its unique concept involves the graphical representation of business card data and instantaneous access to e-mail, web and maps of any establishment. It was designed specifically to meet the marketing and advertising needs of businesses and provide an efficient resource to consumers. Details are presented in the Description section. 3) The Business Card Directory (BCD) is a revolutionary new printed director y that has been designed from the ground up, after intensive research and development, to place itsel f as the most powerful business lifeline and consumer resource available. Its uniqueness comes from the fact that it is designed specifically with the user in mind and the effectiveness of the placement of advertisemen ts from advertisers. The book has been designed in such a way that it facilitates the cross communication between corporations and their subsidiaries along with government organizations and their affiliations to effectively provide a lifeline to businesses and organization of all types and sizes.