Patent EA-003442-B1 (EA)
Title: System and method for internet advertisement using monitor including main display and sub display
Inventor: LEE JAE SEONG
IPC: G06F3/048
Filed: 2000-06-19
Abstract: 1. An Internet advertising system comprising: a plurality of user computers configured to have access to the Internet, each of the user computer including a monitor, which serves as display means and consists of a main display for displaying a main processing content of a program used by a user, and a sub display for displaying a graphical user interface environment of the user computer, a plurality of link means adapted to allow the user computer to be linked to web pages respectively associated with the link means, and an image processing unit for driving the main display and the sub display; a system server for providing diverse information and diverse link means to each of the user computers via the Internet to display the information on the sub display along with information provided via the link means; and a plurality of information providing servers connected to the system server, each of the information providing servers being an object, by which each of the user computers is linked to the link means. 2. The Internet advertising system according to claim 1, wherein the system server comprises: a news server for accessing web sites of news providers to search for news; a news database for storing news generated from the news server; an advertisement server for supplying, to each of the user computers, data of advertisements displayed on the sub display of the user computer; an advertisement database for storing advertisement data supplied from the advertisement server; a media server for providing audiovisual data to be displayed on or selected via the sub display; a media database connected to the media server and adapted to provide media data to the media server; a web server for connecting the system server to the Internet and for operating a home page for users; a home page database for storing data required for an operation of the home page ; and a subscriber database for storing information about subscribers who are registered ones of users connected via respective user computers thereof to the system server. 3. The Internet advertising system according to claim 1, wherein the image processing unit is adapted to simultaneously drive both the main display and the sub display included in each of the user computers. 4. The Internet advertising system according to claim 1, further comprising: a separate image processing unit for driving the sub display included in each of the user computers. 5. The Internet advertising system according to claim 1, wherein each of the user computers further includes a TV/radio receiver module for receiving TV broadcasting signals and radio broadcasting signals. 6. The Internet advertising system according to claim 1, wherein the monitor of each of the user computers further includes a camera adapted to pick up an image of an object, and a microphone for inputting a sound to the user computer. 7. The Internet advertising system according to claim 1, wherein the plurality of information providing servers include a plurality of advertiser servers for providing advertisements, a plurality of content providing servers for providing content information, and a plurality of databases respectively associated with the advertiser servers. 8. The Internet advertising system according to claim 1, wherein the main and sub displays of the monitor in each of the user computers are constituted by a combination of a cathode ray tube and an liquid crystal display, a combination of liquid crystal displays, or a combination of cathode ray tubes. 9. An Internet advertising method comprising the steps of: constructing a network using user computers each including a monitor consisting of a sub display adapted to display advertisement data and a main display adapted to display a main processing content of the associated user computer, a plurality of information providing servers adapted to provide advertisement data and content information, and a system server adapted to transmit the advertisement data and content information, provided from the information providing servers, to the user computers, thereby allowing the transmitted data and information to be displayed on respective sub displays of the user computers; registering diverse information and diverse advertisement data, to be displayed on the sub display included in each of the user computers, supplied from the information providing servers; registering, as subscribers, users having access to the system server; and transmitting the registered advertisement data to the user computers, thereby displaying the advertisement data on respective sub displays of the user computers. 10. The Internet advertising method according to claim 9, wherein the step of transmitting the registered advertisement data to the user computers, thereby displaying the advertisement data on respective sub displays of the user computers further comprises the steps of storing the advertisement data in each of the user computers, and loading and displaying the stored advertisement data in a communication off-line state of the associated user computer, so that an advertising can be conducted not only in an on-line state, but also in an off-line state. 11. The Internet advertising method according to claim 9, wherein the advertisement data, which is transmitted to each of the user computers and displayed on the sub display of the user computer, has a format consisting of a basic part containing basic data including data for advertisement, and an extension part containing information indicative of properties of the advertisement data. 12. The Internet advertising method according to claim 11, wherein: the basic part of the advertisement data contains an advertisement code indicative of a registered code of the advertisement data, the data for advertisement including a picture or characters to be practically displayed on the sub display, and link data for calling a web page for providing detailed information associated with the advertisement data in response to an associated input signal from a user; and the extension part of the advertisement data contains time data providing a reference for transmission of an advertisement schedule management program, display position data for determining a display position of the advertisement data, and evaluation information for determining an efficiency of the advertisement data. 13. The Internet advertising method according to claim 9, wherein the step of transmitting the registered advertisement data to the user computers, thereby displaying the advertisement data on respective sub displays of the user computers further comprises the step of, when a user selects one of the objects displayed on the sub display of the associated user computer, displaying a selected one of a web page or data linked to the selected object. 14. The Internet advertising method according to claim 13, wherein the step of selecting one of the objects on the sub display comprises the steps of: if the user inputs a clicking signal, then analyzing a key value of the input signal and the object selected by the input signal in accordance with a calling program; if the selected object has text calling data containing a web code, that is, link data, then loading a web browser on the main display of the associated user computer; loading a web page linked by the link data on the main display of the associated user computer; if the selected object contains a sub menu without having the web code, then sequentially selecting necessary items of the sub menu to execute a query procedure in a sequential fashion; and executing the loading of the web page or loading a desired program on the main display of the associated user computer. 15. The Internet advertising method according to claim 9, wherein the step of registering advertisement data supplied from the information providing servers comprises the steps of: collecting requests for advertisements from advertisers; establishing a plan with respect to an advertising schedule, a display size and a display position for each requested advertisement; making a desired design for each requested advertisement, and then storing the designed advertisement; if there is updated information, then executing updating of data of the advertisement based on the updated information, and transmitting the updated advertisement data to users; storing the transmitted advertisement data in respective user computers of the users while displaying the advertisement data on respective sub displays of the user computers at intervals of a predetermined time ; and repeating the above processing steps. 16. The Internet advertising method according to claim 9, wherein the step of transmitting the registered advertisement data to the user computers, thereby displaying the advertisement data on respective sub displays of the user computers further comprises the steps of sorting the users into user groups in terms of properties, and transmitting the advertisement data to selected ones of the user groups meeting the advertisement data. 17. The Internet advertising method according to claim 16, wherein the step of sorting the users into user groups in terms of properties is carried out based on results of an analysis made for particular advertisement data in terms of the number of clicking times, the frequency of news search, and the frequency of utilization of contents. 18. The Internet advertising method according to claim 9, wherein the advertisement data, which is transmitted to each of the user computers and displayed on the sub display of the user computer, contains data of display windows each adapted to be displayed on the sub display in a state set in terms of display content, display position, and display size, and display period. 19. The Internet advertising method according to claim 18, wherein the display windows, which are adapted to be displayed on the sub display in a state set in terms of display content, display position, and display si