Patent TW-M365023-U (TW)
Title: Bluetooth multimedia broadcast system
Inventor: FANG YI-KANG
IPC: H04B7/00
Filed: 2007-10-05
Abstract: More many handsets have had the bluetooth function, the majority of handsets once in a while handset and the PC file transfer uses this technology much. Regardless of is what kind of document format, through the blue tooth high speed wireless transmission, the user may the fast shared resource and need to bear any expense. Regardless of is what kind of document format, through the blue tooth high speed wireless transmission, the user may the fast shared resource and need to bear any expense. However so has the many kinds of superiority transmission technology at present actually only to become the people to share the exchange in private. Until now domestic does not have SP (increment service provider) to use the bluetooth transmission to provide the driving-type news service, regardless of is the commercial information or the commodity news, domestic SP mainly (news brief service) /MMS (multimedia news brief service) carries on using traditional SMS extends the increment service, finally divides into with the telecommunication operation business income. Basic consistent is the domestic handset user also already is weary of with the overseas situation and restraint this profit goal too direct advertisement news sales promotion way, causes the very many services content to be with difficulty accurate qualitatively, in addition cheats the advertisement, the sentiment color news brief is in vogue, causes the handset increment service although to strike root in the hearts of the people, but stays behind to the person mostly is the negative impression. This causes the blue tooth advertisement in consciousness and the technical stratification plane superiority more obvious: (1) Advertisements contents through erect the bluetooth multimedia advertisement system, transmits the local conformity information, the commercial news on own initiative to supports the blue tooth function on the user handset, the handset user has the selective reception or not right to independence, the SMS news brief cannot. Also the handset user may file and so on advertisement picture, movie, homepage, JAVA retransmit for other people, enhances the fast shared resource the superiority. (2) Bluetooth advertisements support media form rich, the information content has novel, characteristic and so on interest, but SMS news brief then only has the pure writing form, the MMS multimedia news brief transmission price is expensive. (3) Establish differently in the hospital, the school, the market and so on subdivides the market, and may provide the advertisement and the news resources which corresponds, extends the service way multitudinously, also the construction expense is inexpensive, each base station advertisement expenditure average in 2,000 Dollar. (4) PDA or writing down, the computer install the bluetooth launcher with installs after the bluetooth multimedia automatic broadcast software, realizes the above all functions, the serviceability is strong. (5) Through the bluetooth multimedia advertisement system transmission for the handset user receive statistical data, may the clear understanding advertisement achievements, thus provides a more scientific basis for the decision-making calssified ad. (6) Bluetooth technologies another big superiority was it has applied the global unification frequency hypothesis, no matter honeycomb type mobile phone domain the and so on GSM/CDMA/WCDMA bluetooth, its corresponded frequency 2.4GHz to be all same, did not have "the region" the barrier might mutually link up.