Write a press release for a startup called Outcomes.ai about their product "Luca" which offers a new SaaS offering for the subscription economy.


New AI-augmented analytics platform takes the guesswork and grunt work out of business intelligence with pre-built metrics, models and radically simple user experience.  The cloud-based solution empowers leaders of subscription businesses to monitor, diagnose and optimize their business without employing teams of data analysts and data scientists.

Forward-looking organizations of all sizes are looking to data for a competitive edge.  Advances in data science and the ever expanding sources of data offer the raw ingredients for greater efficiency and insights. Despite heavy investments in modern analytics tooling, businesses continue to find their analysts overwhelmed with an unending backlog of basic reporting needs.  Those who successfully manage this backlog are rewarded with an ever expanding repository of dashboards and reports that compete for attention, drowning the data that matters in a sea of noise.

Luca is a radical rethink of analytics for subscriptions business that summarizes the entirety of a business into a handful of KPIs that can be monitored, diagnosed and optimized. Built-in ML and simulation models allowing users to drill into concerning areas and project the impact of interventions in a single gesture.  Built in collaboration and integration into Slack, Microsoft Teams and the Google productivity suite enables organizations to effectively translate to action.

Getting started with Luca is simple.  Luca connects the leading CRM and marketing automation platforms to power its models and KPIs. Users will be able to see the analytics Luca provides hours within connecting the system - no analyst, data scientist or report developer required. Organizations can optionally leverage Luca’s open API to connect supplementary data to enhance the model with additional data to strengthen the model.

“Like so many others across our market, we’re in the middle of a subscription transformation.” says Melissa Doug, CFO of Intiu. “This is the biggest change we have in our business model in our 30 year history and is forcing us to rethink how we run our business.  We are looking to data to guide our decision-making in this new world, but our BI team is already overwhelmed with our backlog of analytic needs for our existing transactional business.  Luca has been a revelation. The built-in one-click diagnostics has made it gut-driven decisions inexcusable.  I was sold when the system automatically identified that a sharp decrease in our MQLs in the NE region was the reason for our improved pipeline coverage.  This is the type of insight that never would have been found with conventional visual analytics tools.”.