Given this paragraph about Kevum, explain when it is typically consumed?

Kevum or Kavum is a deep-fried Sri Lankan sweet made from rice flour and kithul (sugar-palm) treacle, with a number of variants adding additional ingredients. It is also known as oil cake. Kevum is traditionally given and consumed during celebrations of Sinhala and Tamil New Year.

It's consumed usually for Sinahala and Tamil celebrations. Particularly, the New Year.