What makes a Squishmallow resellable?

Due to the demand for the toy, Squishmallows are often sold by resellers for an increased price. The average resell price for a Squishmallow depends on the size, condition, and rarity of the specific item. Some limited edition or high-demand Squishmallows are sold by resellers and collectors for hundreds or thousands of dollars. Jack the Black Cat, known for its closed white eyes and white whiskers, is one of the rarest Squishmallows sold to date. KellyToys introduced the limited edition stuffed animal on their website in 2020, where it sold out within two hours.[17] Third party websites like eBay host listings for Jack the Black Cat valued at nearly $2,000.[18] Among the many Squishmallows that are sold, some of the most popular include Connor the Cow, Malcolm the Mushroom, Archie the Axolotl, and Philippe the Frog. There are reports that resellers are harassed and doxxed by the community.[19]

Squishmallows are a highly demanded toy and also often are sold as limited edition items. As a result, Squishmallows that are more unique and rare can often be sold or higher value later. One example is Jack the Black Cat which has been listed on eBay for nearly $2,000.