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| بسم الله الرحمن الرحيم today I'm going to talk | |
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| about how we organize the literature review how we | |
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| read the literature review كيف ممكن احنا نقرأ ال | |
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| literature review in addition how to think and | |
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| writing literature review كيف ممكن تفكر في ال | |
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| writing للliterature review دراسات سابقة and | |
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| there are a lot of questions for yourself before | |
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| starting reading the literature review when | |
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| you are dealing with literature review so how | |
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| we read the literature review كيف احنا ممكن نعمل | |
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| reading للliterature review كيف ممكن نقرأ | |
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| الدراسات السابقة تمام؟ | |
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| أه and whether the literature review is related to | |
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| your subject or not هل احنا الliterature review | |
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| لها علاقة في الsubject تبعنا ولا لأ تمام فاحنا | |
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| بنسأل نفسنا ليش احنا بنقرأ literature review okay | |
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| why we are reading the literature review because | |
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| literature review is connected with your research | |
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| questions and research objectives بكون احنا ال | |
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| literature review لها علاقة من research questions | |
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| and research objectives while you are reading to | |
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| go in details and understanding the main concept | |
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| okay the main concept, theories, variables, | |
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| methodologies related to your subject اذا كمرة | |
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| احنا بنقلع عشان احنا more understanding | |
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| لإيش؟ للـtheory الtheory اللي لها علاقة في ال | |
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| subject تبعنا الvariables ال | |
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| variables كمان الconcepts المفاهيم okay ال | |
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| relationship between concepts | |
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| Okay, what else؟ إيش كمان ممكن إحنا Understanding | |
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| the methods applied in your subjects, methods, | |
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| techniques, to know the sample So all of these | |
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| things answering why you are reading literature | |
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| review ليش إحنا بنقرأ literature review And | |
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| In reflecting this because you are thinking on | |
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| writing literature review So reading is considered | |
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| the one face of the coin يعني تعتبر هي العملة وجه | |
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| آخر للعملة So the more you read, the more you | |
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| write The less you read, the less you write Okay, | |
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| so if you don't read these things, so it's hard to | |
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| write about these things يعني إذا أحنا ما بنقراش | |
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| هذه الأشياء صعب إن أحنا نكتب عليها So if you don't | |
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| address the aspect of theories, then you are | |
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| incapable to write theories بتكون أحنا من الصعب إن | |
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| أحنا نكتب النظرية Okay, so in the process of | |
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| reading, you think on writing في طريقة الreading | |
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| في الwriting and in your initial writing steps | |
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| حتى لما انتوا تبدوا تفكروا في الكتابة sometimes | |
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| you feel that you are using up all of your reading | |
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| يعني ان انتوا استخدمتوا كل الreading اللي في | |
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| بالكم therefore you need to read more is like .. | |
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| is like this هكذا، هذا هو القراءة، عندما تكتب، تكتب | |
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| هنا، تقوم بتقلي من هذا إلى هذا و بعد وقت ما، يجب | |
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| أن تقلي مرة أخرى قراءة you know refill when you | |
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| drink all of this water you need to refill the | |
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| water so reading consider as refilling process | |
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| refilling process يعني عملية إعادة التعبئة و | |
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| القراءة إذا connecting to the our previous meeting | |
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| last Saturday and as I mentioned it's a non-stop | |
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| process it's like this it's a non-stop process it | |
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| has no final stop so therefore during your writing | |
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| also your reading حتى في عملية الكتابة احنا ايش؟ | |
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| بنقرأ | |
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| So how convincing is this? The structure of your | |
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| reading, the structure of your sentence, the | |
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| structure of your chapters helping you to how to | |
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| organize the ideas flowing from your reading يعني | |
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| احنا بتحاول نرتب الأفكار حسب الreading تبعتها | |
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| okay | |
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| So what use can I make of this reading؟ إيش ممكن | |
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| إحنا نستخدم عشان نبدأ قراءة؟ I think in last week | |
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| we introduced you to some activities how you | |
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| motivate yourself in reading The content of the | |
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| critical review or the critical literature review | |
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| عن طريق بناء محتوى تحقيق الكتابة، ستحتاج أيضًا، | |
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| أولًا، إضافة نظرياتك المدرسية، كما ذكرت نظرياتك | |
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| المدرسية، تفكر في الموضوع كما ذكرنا من قبل، مثل | |
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| ماركتينج ديجيتال ماركتينج ديجيتال هو مرتبط | |
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| بـbehavioral theory على سبيل المثال أو تقنيات | |
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| المعلومات تقنيات تقنيات تقنيات تقنيات تقنيات | |
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| تقنيات تقنيات تقنيات تقنيات تقنيات تقنيات تقنيات | |
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| تقنيات تقنيات تقنيات تقنيات تقنيات تقنيات تقنيات | |
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| تقنيات تقنيات تقنيات تقنيات تقنيات تقنيات تقنيات | |
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| تقنيات تقنيات تقنيات تقنيات تقنيات تقنيات تقنيات | |
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| تقنيات تقنيات تقنيات تقنيات تقنيات تقنيات تقنيات | |
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| تقنيات تقنيات تقنيات تقنيات تقنيات تقنيات تقأي | |
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| نظرية أنتم .. أنتم فيها and I think in the summer | |
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| school and in the .. in the training on how to use | |
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| research engines you will find the .. if you | |
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| applying developed techniques and tools you can | |
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| easily address the theories يعني إذا أنتم | |
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| بتستخدموا يعني أدوات متقدمة أو وسائل متقدمة ممكن | |
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| سهل إحنا نصل لهذه الtheories وهي أيضًا مسألة فهم | |
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| المعرفة الحالية وكيف | |
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| تتجمد هذه المعرفة في العمل وفي الاقتصاد دعونا | |
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| نفكر على الـDigital Marketing Digital Marketing | |
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| هذا | |
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| Digital Marketing | |
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| You should understand from where the digital | |
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| marketing from يعني من أين إجت الdigital | |
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| marketing what is the moms and dads of digital | |
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| marketing and what are the branches sons and | |
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| daughters of them it's .. it's here you go to the | |
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| .. to the front end and you go to the back end | |
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| يعني ترجعوالوراء and بتقدموا لقدام بمعنى digital | |
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| marketing is not delinked from the literature يعني | |
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| الdigital marketing مش مفصولة عن الدراسات مش | |
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| مفصولة عن الknowledge وبالتالي احنا if the | |
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| digital marketing is sitting here you should think | |
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| اه digital marketing is related to the information | |
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| technology related to the IT والـIT نحن لدينا شركة | |
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| ديجيتال وفي الشركة الديجيتال نحن لدينا أشياء | |
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| ديجيتال مختلفة مثل ماركتينج ديجيتال ومال ديجيتال | |
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| ومصادر الإنسان ديجيتال ومصادر الإنسان ديجيتال | |
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| ومصادر الإنسان ديجيتال ومصادر الانسان ديجيتال | |
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| 00:09:29,580 --> 00:09:30,200 | |
| ومصادر الانسان ديجيتال ومصادر الانسان ديجيتال | |
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| ومصادر الانسان ديجيتال ومصادر الانسان ديجيتال | |
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| 00:09:31,020 --> 00:09:34,640 | |
| ومصادر الانسان ديجيتال ومصادر الانسان ديجيتال | |
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| ومصادر الانسان ديجيتال وم | |
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| Okay؟ So this is the settings of digital marketing | |
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| So it's important when you are reading to try to | |
| 122 | |
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| map the concept and to think in the concept as a | |
| 123 | |
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| value chain Okay؟ Think as a value chain Value | |
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| a chain | |
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| كسلسلة قيمة because in each step you add value for | |
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| the next step يعني كل خطوة بتضيف .. بتضيف قيمة | |
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| للخطوة البعديها okay so at the end you have a | |
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| clear picture بالأخير بكون عندي clear picture so | |
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| لما أقول لك what it means digital marketing what | |
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| are the aspects of digital marketing what is the | |
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| importance of digital marketing what are the | |
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| branches of digital marketing okay okay so what is | |
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| the relationship between digital marketing and | |
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| 00:10:54,890 --> 00:11:00,190 | |
| other aspects for instance finance, human | |
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| resource, customer behavior etc. لذلك يجب أن تبنى | |
| 136 | |
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| هذه المعرفة من قراءتك، تبنى هذه المعرفة من أين؟ من | |
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| قراءتك وغيرها وغيرها | |
| 138 | |
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| وغيرها وغيرها وغيرها وغيرها وغيرها وغيرها وغيرها | |
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| وغيرها وغيرها وغيرها وغيرها وغيرها وغيرها وغيرها و | |
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| just to investigate whether you read around your | |
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| subject, not my subject because you are the owner | |
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| of your subject أنتم إيش؟ ال owner of your subject | |
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| أنا مش ال owner okay so please prepare your | |
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| understanding and there is a time to read and fill | |
| 145 | |
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| the gap in your reading استخدموا الـ Clear | |
| 146 | |
| 00:11:57,170 --> 00:12:00,410 | |
| Referencing للقراءة لتجدوا مقالات موجودة في المقالات | |
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| الموجودة في المقالات الموجودة | |
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| في المقالات الموجودة في المقالات الموجودة في | |
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| المقالات الموجودة في المقالات الموجودة في المقالات | |
| 150 | |
| 00:12:09,870 --> 00:12:11,810 | |
| الموجودة في المقالات الموجودة في المقالات الموجودة | |
| 151 | |
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| المقالات الموجودة في المقالات الموجودة في المقالات | |
| 152 | |
| 00:12:14,990 --> 00:12:23,090 | |
| الموجودة في المقالات | |
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| الموجودة من هم الـ key authors تبعون الـ subject | |
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| تبعونكم if you are talking about marketing there are | |
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| key authors if you talk about finance there are | |
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| key authors or these original authors if you talk | |
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| let's say about human resource there is also key | |
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| authors and | |
| 159 | |
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| sorry, key .. key authors, not authors, be careful اه | |
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| there is a bigger difference يعني for instance if | |
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| you talk about Einstein he is the father of | |
| 162 | |
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| physics, he is a key author, he is a key man in .. | |
| 163 | |
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| in .. in this field, you | |
| 164 | |
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| can use them but it is important to include the | |
| 165 | |
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| key authors in your reading لأن منهم أفكار، مصادر | |
| 166 | |
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| منهم أفكار أو علم، مصادر منهم على سبيل المثال إذا | |
| 167 | |
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| كنت تتكلم عن المال يجب أن تتضمن شارب و شيليّر | |
| 168 | |
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| وكذلك في مصادر الإنسان، لا أعرف عن مصادر الإنسان، not | |
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| good man in understanding human resource things in | |
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| marketing you can't talk about Kotler okay، الخصوص | |
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| 00:13:58,220 --> 00:14:05,500 | |
| من المصادر المالية مثل شارب، شيلر، سابرايمن، | |
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| 00:14:05,500 --> 00:14:07,220 | |
| الكثير من المصادر، الكثير من المصادر الرئيسية | |
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| 00:14:07,220 --> 00:14:10,700 | |
| والمصادر الرئيسية والمصادر الرئيسية والمصادر | |
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| 00:14:10,700 --> 00:14:10,740 | |
| الرئيسية والمصادر الرئيسية والمصادر الرئيسية | |
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| 00:14:10,740 --> 00:14:10,760 | |
| والمصادر الرئيسية والمصادر الرئيسية والمصادر | |
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| 00:14:10,760 --> 00:14:10,800 | |
| الرئيسية والمصادر الرئيسية والمصادر الرئيسية | |
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| 00:14:10,800 --> 00:14:11,400 | |
| والمصادر الرئيسية والمصادر الرئيسية والمصادر | |
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| 00:14:11,400 --> 00:14:11,700 | |
| الرئيسية والمصادر الرئيسية والمصادر الرئيسية | |
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| 00:14:11,700 --> 00:14:15,760 | |
| والمصادر الرئيسية والمصادر | |
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| الرئيسية والمص | |
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| 00:14:20,690 --> 00:14:26,110 | |
| وعندما يتكلم عن قيم الكتابين، فهو مهم أن تعرفوا | |
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| 00:14:26,110 --> 00:14:30,750 | |
| قيم الكتابين في مستوىكم، في مستوىكم، إنه بسيط جدا، | |
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| 00:14:30,750 --> 00:14:34,490 | |
| يمكنك أن تعرف عن هذا، إذا كنت مرتبط بالإنترنت، | |
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| 00:14:34,490 --> 00:14:37,690 | |
| يمكنك أن تبحث في Google Scholar على سبيل المثال أو | |
| 185 | |
| 00:14:37,690 --> 00:14:42,270 | |
| في Science Direct, Elsevier أو جي أستور، هم .. رقم | |
| 186 | |
| 00:14:42,270 --> 00:14:49,250 | |
| المحافظة الرقم الصحيح هو مهم جدا، فهو إشارة جيدة | |
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| 00:14:49,250 --> 00:15:01,870 | |
| لكم لقادة المقال و لقادة الكتابين، اقنع | |
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| 00:15:01,870 --> 00:15:09,050 | |
| البحث عن أشخاص آخرين and also to include others in | |
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| 00:15:09,050 --> 00:15:12,250 | |
| your research, the structure of the literature | |
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| 00:15:12,250 --> 00:15:15,190 | |
| review, how we structure the literature review كيف | |
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| 00:15:15,190 --> 00:15:20,110 | |
| ممكن احنا نرتب الـ literature review, it could it | |
| 192 | |
| 00:15:20,110 --> 00:15:23,730 | |
| could be one single chapter، ممكن تكون chapter واحد | |
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| it could be a series of chapters اه أو throughout | |
| 194 | |
| 00:15:30,740 --> 00:15:33,980 | |
| the reports يعني it's connected in every place in | |
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| 00:15:33,980 --> 00:15:37,120 | |
| .. in your report when you are talking about | |
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| 00:15:37,120 --> 00:15:40,380 | |
| research methodology or methods you have the | |
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| 00:15:40,380 --> 00:15:42,840 | |
| literature and the background you have the | |
| 198 | |
| 00:15:42,840 --> 00:15:45,040 | |
| literature when you talk about the sample you have | |
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| 00:15:45,040 --> 00:15:47,300 | |
| the literature in the introduction there is | |
| 200 | |
| 00:15:47,300 --> 00:15:51,040 | |
| literature so it's in every place in .. in your | |
| 201 | |
| 00:15:51,040 --> 00:16:00,040 | |
| literature review بشكل عام، الكتابة تستخدم مجتمعها | |
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| 00:16:00,040 --> 00:16:03,140 | |
| كمجموعة من المصادر، تستخدمها في جميع المقالات أو | |
| 203 | |
| 00:16:03,140 --> 00:16:08,520 | |
| في جميع المقالات الموجودة | |
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| في المجتمعات الموجودة في | |
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| المجتمعات الموجودة في المجتمعات الموجودة في | |
| 206 | |
| 00:16:16,120 --> 00:16:16,180 | |
| المجتمعات الموجودة في المجتمعات الموجودة في | |
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| 00:16:16,180 --> 00:16:16,340 | |
| المجتمعات الموجودة في المجتمعات الموجودة في | |
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| 00:16:16,340 --> 00:16:16,480 | |
| المجتمعات الموجودة في المجتمعات الموجودة في | |
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| 00:16:16,480 --> 00:16:20,020 | |
| المجتمعات الموجودة في | |
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| 00:16:20,020 --> 00:16:28,040 | |
| المجتمعات، أنت تلاحظ ماذا هو أكثر كلمات مرتبطة | |
| 211 | |
| 00:16:28,040 --> 00:16:36,540 | |
| في رسالة methodology؟ قراءة، في كل صفحة واحدة، أنت | |
| 212 | |
| 00:16:36,540 --> 00:16:46,080 | |
| مجردك تقرأ، قرأ، أنت مجردك تقرأ، قرأ، وأنت مجردك | |
| 213 | |
| 00:16:46,080 --> 00:16:46,460 | |
| تقرأ، قرأ، وأنت مجردك تقرأ، قرأ، وأنت مجردك تقرأ، | |
| 214 | |
| 00:16:46,460 --> 00:16:48,000 | |
| قرأ، وأنت مجردك تقرأ، قرأ، وأنت مجردك تقرأ، قرأ، | |
| 215 | |
| 00:16:48,000 --> 00:16:49,580 | |
| وأنت مجردك تقرأ، قرأ، وأنت مجردك تقرأ، قرأ، وأنت | |
| 216 | |
| 00:16:49,580 --> 00:16:58,160 | |
| مجردك تقرأ، قرأ، وأنت مجردك تقرأ it's read then | |
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| 00:16:58,160 --> 00:17:06,280 | |
| read then read like this and read like this, see | |
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| 00:17:06,280 --> 00:17:11,700 | |
| because you think when you grow up you need to a | |
| 219 | |
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| little reading, no, when you grow up you need very | |
| 220 | |
| 00:17:15,940 --> 00:17:21,740 | |
| big reading يعني كل ما الواحد بيكبر بده يقرأ أكثر | |
| 221 | |
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| كثير | |
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| 00:17:24,840 --> 00:17:31,240 | |
| مهم الله أنا يعني قلبي معكم because .. ما عندناش | |
| 223 | |
| 00:17:31,240 --> 00:17:39,440 | |
| ما أنت .. ما عندناش .. ما عندناش .. ما عندناش .. ما عندناش .. | |
| 224 | |
| 00:17:39,440 --> 00:17:41,080 | |
| ما عندناش .. ما عندناش .. ما عندناش .. ما عندناش .. ما عندناش .. | |
| 225 | |
| 00:17:41,080 --> 00:17:42,720 | |
| ما عندناش .. ما عندناش .. ما عندناش .. ما عندناش .. ما عندناش .. | |
| 226 | |
| 00:17:42,720 --> 00:17:43,460 | |
| ما عندناش .. ما عندناش .. ما عندناش .. ما عندناش .. ما عندناش .. | |
| 227 | |
| 00:17:43,460 --> 00:17:43,900 | |
| ما عندناش .. ما عندناش .. ما عندناش .. ما عندناش .. ما عندناش .. | |
| 228 | |
| 00:17:43,900 --> 00:17:44,020 | |
| ما عندناش .. ما عندناش .. ما عندناش .. ما عندناش .. ما عندناش .. | |
| 229 | |
| 00:17:44,020 --> 00:17:46,440 | |
| ما عندناش .. ما عندناش .. ما عندناش .. ما عندناش .. ما عندناش .. | |
| 230 | |
| 00:17:46,440 --> 00:17:50,760 | |
| ما عندناش .. ما عندناش .. ما عندناش .. ما عندناش .. ما عندناش .. | |
| 231 | |
| 00:17:50,760 --> 00:17:57,680 | |
| ما عندناش .. ما هذه المحاسبة مفتوحة للجميع وليس فقط | |
| 232 | |
| 00:17:57,680 --> 00:18:04,280 | |
| للمعرفة هذه في رف، ال كل okay طبعا يعني المحاسبة | |
| 233 | |
| 00:18:04,280 --> 00:18:08,360 | |
| ما تبحثش طيب | |
| 234 | |
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| they are very interesting subject in accounting | |
| 235 | |
| 00:18:11,560 --> 00:18:18,160 | |
| طيب بالعكس تقول المحاسبة لازم يقرأ أكثر ناس طيب | |
| 236 | |
| 00:18:18,160 --> 00:18:24,940 | |
| link the different ideas sorry هذا ما يكتبونه، ليس | |
| 237 | |
| 00:18:24,940 --> 00:18:30,720 | |
| أنا أظهر أنك قد قرأت وفهمت، | |
| 238 | |
| 00:18:30,720 --> 00:18:35,520 | |
| ليس فقط القراءة لأن بعض الناس فقط تسكب الصفحات، | |
| 239 | |
| 00:18:35,520 --> 00:18:42,680 | |
| ليس فقط القراءة، لتفهم ما قرأت، ففهمت وقيمت موادك، | |
| 240 | |
| 00:18:42,680 --> 00:18:50,640 | |
| لذلك أول خطوة هي القراءة، ثم فهمت، بعد ذلك تقيم | |
| 241 | |
| 00:18:50,640 --> 00:18:55,880 | |
| المواد كما ذكرت قبل أنه عندما تقرأ تحاول تجارب | |
| 242 | |
| 00:18:55,880 --> 00:19:00,840 | |
| تقراراتك، هذا مهم، هذا ليس مهم، هذا مرتبط، هذا | |
| 243 | |
| 00:19:00,840 --> 00:19:06,400 | |
| مرتبط قويا أو مرتبط قويا، هذا أقل مرتبط قويا، هذا | |
| 244 | |
| 00:19:06,400 --> 00:19:11,080 | |
| ضعيف، هذا قوي وما إلى ذلك، لذلك عندما تجمع تجاربك | |
| 245 | |
| 00:19:11,080 --> 00:19:14,900 | |
| في القراءة، تحاول تجارب التقارير | |
| 246 | |
| 00:19:18,910 --> 00:19:23,490 | |
| عندما تفهم وتتجارب، تحاول أن ترتبط الأفكار مع | |
| 247 | |
| 00:19:23,490 --> 00:19:30,190 | |
| بعض، نحاول نشبك أو نعمل link للأفكار مع بعض، يعني | |
| 248 | |
| 00:19:30,190 --> 00:19:34,530 | |
| مثلا، نحن | |
| 249 | |
| 00:19:34,530 --> 00:19:38,590 | |
| لدينا الـ digital marketing | |
| 250 | |
| 00:19:41,380 --> 00:19:44,200 | |
| including social media for instance اه this is | |
| 251 | |
| 00:19:44,200 --> 00:19:47,620 | |
| social media this is one aspect of digital | |
| 252 | |
| 00:19:47,620 --> 00:19:50,580 | |
| marketing then social media including different | |
| 253 | |
| 00:19:50,580 --> 00:19:57,300 | |
| things like Facebook, Twitter, LinkedIn. Okay | |
| 254 | |
| 00:19:57,300 --> 00:20:01,900 | |
| Instagram and so on. So you... you try to link | |
| 255 | |
| 00:20:01,900 --> 00:20:04,880 | |
| between these two different aspects of social | |
| 256 | |
| 00:20:04,880 --> 00:20:07,640 | |
| media. See, you can ask yourself when you are | |
| 257 | |
| 00:20:07,640 --> 00:20:10,260 | |
| reading. Okay, I know the behavior of people in | |
| 258 | |
| 00:20:10,260 --> 00:20:16,160 | |
| Facebook related to the ads اللي هو الإعلانات. Is | |
| 259 | |
| 00:20:16,160 --> 00:20:19,800 | |
| their behavior similar to their behavior in | |
| 260 | |
| 00:20:19,800 --> 00:20:25,440 | |
| Twitter? أو في LinkedIn أو في Instagram. فالفكرة | |
| 261 | |
| 00:20:25,440 --> 00:20:31,500 | |
| هنا هي أن تحاول عندما تقرأ أن تقوم ببناء علاقات | |
| 262 | |
| 00:20:31,500 --> 00:20:39,920 | |
| بين فكراتك وفهمك. تحاولوا أن نعمل علاقات أو تربيط | |
| 263 | |
| 00:20:39,920 --> 00:20:43,060 | |
| لذلك | |
| 264 | |
| 00:20:43,060 --> 00:20:47,560 | |
| أجهزوا علاقات صافية لعمل عمل عمل عمل عمل عمل عمل | |
| 265 | |
| 00:20:47,560 --> 00:20:47,600 | |
| عمل عمل عمل عمل عمل عمل عمل عمل عمل عمل عمل | |
| 266 | |
| 00:20:47,600 --> 00:20:48,400 | |
| عمل عمل عمل عمل عمل عمل عمل عمل عمل عمل عمل | |
| 267 | |
| 00:20:48,400 --> 00:20:48,520 | |
| عمل عمل عمل عمل عمل عمل عمل عمل عمل عمل عمل | |
| 268 | |
| 00:20:48,520 --> 00:20:48,560 | |
| عمل عمل عمل عمل عمل عمل عمل عمل عمل عمل عمل | |
| 269 | |
| 00:20:48,560 --> 00:20:51,460 | |
| عمل عمل عمل عمل عوالمواقع التاريخية التاريخية | |
| 270 | |
| 00:20:51,460 --> 00:20:54,420 | |
| التاريخية التاريخية التاريخية التاريخية التاريخية | |
| 271 | |
| 00:20:54,420 --> 00:20:55,360 | |
| التاريخية التاريخية التاريخية التاريخية التاريخية | |
| 272 | |
| 00:20:55,360 --> 00:20:57,600 | |
| التاريخية التاريخية التاريخية التاريخية التاريخية | |
| 273 | |
| 00:20:57,600 --> 00:20:59,660 | |
| التاريخية التاريخية التاريخية التاريخية التاريخية | |
| 274 | |
| 00:20:59,660 --> 00:21:02,640 | |
| التاريخية التاريخية التاريخية التاريخية التاريخية | |
| 275 | |
| 00:21:02,640 --> 00:21:07,100 | |
| التاريخية التاريخية التاريخية التاريخية التاريخية | |
| 276 | |
| 00:21:07,100 --> 00:21:07,220 | |
| التاريخية التاريخية التاريخية التاريخية التاريخية | |
| 277 | |
| 00:21:07,220 --> 00:21:10,960 | |
| التاريخية التاريخية التاريخية التاريخية التاريخية | |
| 278 | |
| 00:21:10,960 --> 00:21:14,620 | |
| التاريخية التاري | |
| 279 | |
| 00:21:15,610 --> 00:21:19,030 | |
| Okay, I will explain to you the... generally | |
| 280 | |
| 00:21:19,030 --> 00:21:23,970 | |
| speaking, people who produce the knowledge, they | |
| 281 | |
| 00:21:23,970 --> 00:21:34,090 | |
| produce theory. So if this is the knowledge, theory | |
| 282 | |
| 00:21:34,090 --> 00:21:40,370 | |
| and empirical, empirical | |
| 283 | |
| 00:21:40,370 --> 00:21:48,730 | |
| is مش تجربة هي تطبيق. إن إحنا طلعت معنى theory بتقول | |
| 284 | |
| 00:21:48,730 --> 00:21:54,630 | |
| والله ال digital marketing بتحسن ال performance | |
| 285 | |
| 00:21:54,630 --> 00:21:59,910 | |
| تبعت الشركة. It's fine. أو إجا واحد قال ال digital | |
| 286 | |
| 00:21:59,910 --> 00:22:06,130 | |
| marketing بتأثر على ال customer behavior. واحد تاني | |
| 287 | |
| 00:22:06,130 --> 00:22:10,110 | |
| قال ال digital marketing بتعمل customer confusion. | |
| 288 | |
| 00:22:10,110 --> 00:22:16,230 | |
| عارفين إيش معناه customer confusion؟ بت... بت... | |
| 289 | |
| 00:22:16,230 --> 00:22:23,730 | |
| بتوغوش... بتوغوش ال customers بتإيش؟ بتوغوش... | |
| 290 | |
| 00:22:23,730 --> 00:22:27,710 | |
| بتوغوش... بتوغوش... بتوغوش | |
| 291 | |
| 00:22:27,710 --> 00:22:33,930 | |
| ... بتوغوش... بتوغوش... بتوغوش... بتوغوش... بتوغوش | |
| 292 | |
| 00:22:33,930 --> 00:22:35,050 | |
| ... بتوغوش... بتوغوش... بتوغوش... بتوغوش... بتوغوش | |
| 293 | |
| 00:22:35,050 --> 00:22:36,130 | |
| ... بتوغوش... بتوغوش... بتوغوش... بتوغوش... بتوغوش | |
| 294 | |
| 00:22:36,130 --> 00:22:36,830 | |
| ... بتوغوش... بتوغوش... بتوغوش... بتوغوش... بتوغوش | |
| 295 | |
| 00:22:36,830 --> 00:22:41,050 | |
| ... بتوغوش... بتوغوش... بتوغوش... بتوغوش... بتوغوش | |
| 296 | |
| 00:22:41,050 --> 00:22:41,190 | |
| .. بتوغوش .. بتوغوش .. بتوغوش .. بتوغوش .. بتوغ | |
| 297 | |
| 00:22:41,740 --> 00:22:47,440 | |
| ماركتينج ديجتال يتأثر على نظر المستخدم والآخرين | |
| 298 | |
| 00:22:47,440 --> 00:22:56,120 | |
| يقولون إنه يجعلها مخلوق، حسنًا؟ هذه هي نظرية، هذه | |
| 299 | |
| 00:22:56,120 --> 00:23:00,200 | |
| في نظرية الناس الذين يأتون لتجارب نظرية | |
| 300 | |
| 00:23:02,500 --> 00:23:08,720 | |
| are empiricisms. بطبقه بيختبروها. It's a lab or a | |
| 301 | |
| 00:23:08,720 --> 00:23:12,160 | |
| matter of testing the arguments of others. يعني | |
| 302 | |
| 00:23:12,160 --> 00:23:15,240 | |
| نختبر إيش اللي الناس اللي حكوه. و الله خليني أشوف | |
| 303 | |
| 00:23:15,240 --> 00:23:19,060 | |
| إحنا في غزة هل ال ads تبعت ال social media يعني | |
| 304 | |
| 00:23:19,060 --> 00:23:22,540 | |
| الإعلانات إيش بتسوي؟ هل بتعمل attention to the | |
| 305 | |
| 00:23:22,540 --> 00:23:27,060 | |
| customers ولا بتعمل confusion لل customers. بنختبر | |
| 306 | |
| 00:23:27,060 --> 00:23:29,420 | |
| وموزعها الإستبيان وبعدين نشوف. هذه بيسموها | |
| 307 | |
| 00:23:29,420 --> 00:23:33,610 | |
| empirical studies. اسمها إيش؟ Empirical studies. So | |
| 308 | |
| 00:23:33,610 --> 00:23:38,590 | |
| it's a theory building or you are testing the | |
| 309 | |
| 00:23:38,590 --> 00:23:42,770 | |
| theory which is empirical. The majority of our | |
| 310 | |
| 00:23:42,770 --> 00:23:46,890 | |
| work is empirical studies or are empirical studies | |
| 311 | |
| 00:23:46,890 --> 00:23:56,990 | |
| أغلب الشغل تبعنا إيه؟ Empirical studies. The | |
| 312 | |
| 00:23:56,990 --> 00:24:01,550 | |
| categories of literature sources المصادر | |
| 313 | |
| 00:24:03,060 --> 00:24:06,400 | |
| تبعت الدراسات السابقة وكمان إنتوا احنا ورجناكوا | |
| 314 | |
| 00:24:06,400 --> 00:24:10,140 | |
| إياها من خلال المكتبة. صفحة المكتبة بكون عندي إيش | |
| 315 | |
| 00:24:10,140 --> 00:24:13,120 | |
| فيه كتب. إيش فيه دراسات علمية. إيش فيه عندي بقى؟ We | |
| 316 | |
| 00:24:13,120 --> 00:24:18,300 | |
| just only categorize them in primary sources which | |
| 317 | |
| 00:24:18,300 --> 00:24:22,460 | |
| is published and unpublished. Secondary sources, | |
| 318 | |
| 00:24:22,460 --> 00:24:30,720 | |
| tertiary sources. Okay, and we would see this chart | |
| 319 | |
| 00:24:30,720 --> 00:24:31,580 | |
| or this. | |
| 320 | |
| 00:24:57,190 --> 00:25:00,690 | |
| الأساسيات هي أو بيسموها أولية. مصادر أولية | |
| 321 | |
| 00:25:04,460 --> 00:25:07,860 | |
| زي مثلًا الرسائل الماجستير والدكتوراة عند الطلاب | |
| 322 | |
| 00:25:07,860 --> 00:25:13,080 | |
| مصادر أولية. تعتبر secondary sources like journals, | |
| 323 | |
| 00:25:13,340 --> 00:25:16,740 | |
| the articles, the books, newspapers because these | |
| 324 | |
| 00:25:16,740 --> 00:25:20,220 | |
| journals using these. This is why these secondary | |
| 325 | |
| 00:25:20,220 --> 00:25:25,080 | |
| sources to the extent they use the primary sources. | |
| 326 | |
| 00:25:25,080 --> 00:25:29,120 | |
| This is why they call them primary and secondary. | |
| 327 | |
| 00:25:30,760 --> 00:25:35,180 | |
| مقالات وقالعات وقالعات وقالعات وقالعات وقالعات | |
| 328 | |
| 00:25:35,180 --> 00:25:37,520 | |
| وقالعات وقالعات وقالعات وقالعات وقالعات وقالعات | |
| 329 | |
| 00:25:37,520 --> 00:25:37,580 | |
| وقالعات وقالعات وقالعات وقالعات وقالعات وقالعات | |
| 330 | |
| 00:25:37,580 --> 00:25:43,340 | |
| وقالعات وقالعات وقالعات وقالعات وقالعات وقالعات | |
| 331 | |
| 00:25:43,340 --> 00:25:46,560 | |
| وقالعات وقالعات وقالعات وقالعات وقالعات وقالعات | |
| 332 | |
| 00:25:46,560 --> 00:25:57,380 | |
| وقالعات وقالعات وقالعات | |
| 333 | |
| 00:25:58,290 --> 00:26:03,130 | |
| أو الاختصارات الاختصارات | |
| 334 | |
| 00:26:03,130 --> 00:26:09,020 | |
| أحيانًا تقودك إلى الآثار. تقودك إلى النظريات. Leading | |
| 335 | |
| 00:26:09,020 --> 00:26:11,880 | |
| you to the updated knowledge. يعني بتشوفوا والله ال | |
| 336 | |
| 00:26:11,880 --> 00:26:16,520 | |
| references مستخدمينها 2017, 2018, 2019. بتقول هذا | |
| 337 | |
| 00:26:16,520 --> 00:26:21,980 | |
| recent. يعني recent topic. بتبين من الكتاب من عنوان | |
| 338 | |
| 00:26:21,980 --> 00:26:25,880 | |
| ال articles. بتساعدنا أنه احنا نفهم إيش هي ال | |
| 339 | |
| 00:26:25,880 --> 00:26:28,540 | |
| keywords اللي بيستخدموها. ممكن نرجع لهذه ال | |
| 340 | |
| 00:26:28,540 --> 00:26:32,000 | |
| references ونطلعها ونجيبها ونبدأ احنا نشتغلها في | |
| 341 | |
| 00:26:32,000 --> 00:26:38,400 | |
| الـ library catalogs, encyclopedias, dictionaries, | |
| 342 | |
| 00:26:38,840 --> 00:26:43,600 | |
| bibliographies and citation indexes. هدول هما | |
| 343 | |
| 00:26:43,600 --> 00:26:50,080 | |
| نعتبرهم الـ sources. I showed you in the last week | |
| 344 | |
| 00:26:50,080 --> 00:26:57,100 | |
| the journals. Okay, and the peer-reviewed journals | |
| 345 | |
| 00:26:57,100 --> 00:27:00,540 | |
| اللي هو بيسموهم المجلات العلمية. Like the one | |
| 346 | |
| 00:27:00,540 --> 00:27:07,220 | |
| published in Elsevier, G. Astor, Emerald, Erisco, | |
| 347 | |
| 00:27:08,520 --> 00:27:13,450 | |
| Science Direct, okay, Spring Palestinian studies | |
| 348 | |
| 00:27:13,450 --> 00:27:18,230 | |
| etc. تمام؟ هدول هما الـ research engines اللي فيهم | |
| 349 | |
| 00:27:18,230 --> 00:27:20,650 | |
| ده journal of finance, journal of marketing | |
| 350 | |
| 00:27:20,650 --> 00:27:24,290 | |
| international, journal of marketing, journal of | |
| 351 | |
| 00:27:24,290 --> 00:27:27,130 | |
| customer behavior, journal of research methodology | |
| 352 | |
| 00:27:27,130 --> 00:27:31,230 | |
| journal of of management information system. The | |
| 353 | |
| 00:27:31,230 --> 00:27:35,290 | |
| international journal of portfolio management. All | |
| 354 | |
| 00:27:35,290 --> 00:27:38,830 | |
| of these articles are important and be reviewed | |
| 355 | |
| 00:27:38,830 --> 00:27:39,410 | |
| articles. | |
| 356 | |
| 00:27:43,000 --> 00:27:47,840 | |
| وبالإضافة إلى ذلك، هذه المقالات أو المقالات مغلقة | |
| 357 | |
| 00:27:47,840 --> 00:27:51,320 | |
| بشكل جيد من قيمة التلقاء والمعرفة ومختارة جيدة | |
| 358 | |
| 00:27:51,320 --> 00:27:54,900 | |
| للموضوع | |
| 359 | |
| 00:27:54,900 --> 00:28:04,140 | |
| ومعرفة رفيعة. مقالة مدرسية، كما ذكرت، تم تجاربها | |
| 360 | |
| 00:28:04,140 --> 00:28:11,910 | |
| من مجالس علمية، ولدينا مقالة مدرسية مشروعية. مجلات | |
| 361 | |
| 00:28:11,910 --> 00:28:19,030 | |
| تجاريّة مثل الـ People Management. لدينا مجلات | |
| 362 | |
| 00:28:19,030 --> 00:28:25,430 | |
| تجاريّة من مجلات التجارة من مجلات التجارة من مجلات | |
| 363 | |
| 00:28:25,430 --> 00:28:25,930 | |
| التجارة من مجلات التجارة من مجلات التجارة من مجلات | |
| 364 | |
| 00:28:25,930 --> 00:28:26,070 | |
| التجارة من مجلات التجارة من مجلات التجارة من مجلات | |
| 365 | |
| 00:28:26,070 --> 00:28:27,390 | |
| التجارة من مجلات التجارة من مجلات التجارة من مجلات | |
| 366 | |
| 00:28:27,390 --> 00:28:28,330 | |
| التجارة من مجلات التجارة من مجلات التجارة من مجلات | |
| 367 | |
| 00:28:28,330 --> 00:28:29,750 | |
| التجارة من مجلات التجارة من مجلات التجارة من مجلات | |
| 368 | |
| 00:28:29,750 --> 00:28:36,290 | |
| التجارة من مجلات التجارة من مجلات التجارة من مجلات | |
| 369 | |
| 00:28:36,290 --> 00:28:39,570 | |
| التجارة من مجلات التجارة من زي ما إنتوا بتعرفوا | |
| 370 | |
| 00:28:39,570 --> 00:28:43,690 | |
| مجلات السيارات ومجلات الملابس ومجلات هبسا و trade | |
| 371 | |
| 00:28:43,690 --> 00:28:48,030 | |
| journals. الكتب | |
| 372 | |
| 00:28:48,030 --> 00:28:54,050 | |
| الكتب كمان are categorized in different ways. كتب | |
| 373 | |
| 00:28:54,050 --> 00:28:56,410 | |
| في الإدارة، في الاقتصاد، في التسويق، في ال | |
| 374 | |
| 00:28:56,410 --> 00:28:59,210 | |
| marketing، في ال management information system، | |
| 375 | |
| 00:28:59,210 --> 00:29:01,630 | |
| الأخرى. ال newspaper برضه الصحف والمجلات كمان. | |
| 376 | |
| 00:29:01,630 --> 00:29:05,140 | |
| بيساعدونا Okay، والـ reports سواء كانت الحكومية أو | |
| 377 | |
| 00:29:05,140 --> 00:29:12,220 | |
| الغير حكومية، okay، كمان المؤتمرات.. المؤتمرات يعني | |
| 378 | |
| 00:29:12,220 --> 00:29:16,340 | |
| أوراق المؤتمرات، احنا قبل أسبوع أو كان عندنا أوراق | |
| 379 | |
| 00:29:16,340 --> 00:29:20,260 | |
| المؤتمرات، فممكن أوراق المؤتمرات هذه تقرؤوها | |
| 380 | |
| 00:29:20,920 --> 00:29:25,040 | |
| بترجعوها، بتشوفوا إيش المواضيع الـ .. يعني الـ most | |
| 381 | |
| 00:29:25,040 --> 00:29:28,700 | |
| heated topics في هذا المجال، فكويس بتساعدكم | |
| 382 | |
| 00:29:28,700 --> 00:29:35,870 | |
| المؤتمرات، الـ thesis حكينا عليها، طبعا هنا مكتوب | |
| 383 | |
| 00:29:35,870 --> 00:29:39,450 | |
| unfortunately لأ، it's fortunately، it's fortunately | |
| 384 | |
| 00:29:39,450 --> 00:29:44,710 | |
| أنه the thesis، master thesis and PhD thesis are | |
| 385 | |
| 00:29:44,710 --> 00:29:48,950 | |
| available now and we showed you how to access | |
| 386 | |
| 00:29:48,950 --> 00:29:52,290 | |
| these thesis from the library catalog، so | |
| 387 | |
| 00:29:52,290 --> 00:29:56,010 | |
| fortunately it's available to you and you can | |
| 388 | |
| 00:29:56,010 --> 00:30:01,070 | |
| include them in your literature، we will stop here | |
| 389 | |
| 00:30:01,070 --> 00:30:05,080 | |
| oh، we have time now، now we have time planning your | |
| 390 | |
| 00:30:05,080 --> 00:30:08,600 | |
| search strategy، we have time planning your search | |
| 391 | |
| 00:30:08,600 --> 00:30:15,080 | |
| strategy، طبعا | |
| 392 | |
| 00:30:15,080 --> 00:30:20,580 | |
| احنا قلنالكم في بداية الفصل كيف احنا نبدأ البحث | |
| 393 | |
| 00:30:20,580 --> 00:30:29,800 | |
| صح؟ خلينا نتناقش كيف أنتو بدأتوا البحث تبعكم؟ اه | |
| 394 | |
| 00:30:29,800 --> 00:30:31,180 | |
| أنت من الـ group | |
| 395 | |
| 00:30:42,440 --> 00:30:51,380 | |
| طبعا يعني how many titles you read؟ كداش؟ الـ | |
| 396 | |
| 00:30:51,380 --> 00:30:55,700 | |
| titles اه، okay، يعني if you want to calculate، let's | |
| 397 | |
| 00:30:55,700 --> 00:30:58,840 | |
| see، yes | |
| 398 | |
| 00:31:00,070 --> 00:31:04,830 | |
| yesterday.. yesterday I calculated if you want to | |
| 399 | |
| 00:31:04,830 --> 00:31:12,070 | |
| read 240 articles، you need titles، you need 40 | |
| 400 | |
| 00:31:12,070 --> 00:31:17,130 | |
| minutes only the titles، بس احنا مطلوب مننا نقرأ الـ | |
| 401 | |
| 00:31:17,130 --> 00:31:20,770 | |
| .. so the strategy is starting the titles before | |
| 402 | |
| 00:31:20,770 --> 00:31:24,930 | |
| you starting the title، إيش أنتو سويتهم؟ you are | |
| 403 | |
| 00:31:24,930 --> 00:31:29,310 | |
| thinking on your research subject، بدأتوا تفكروا، you | |
| 404 | |
| 00:31:29,310 --> 00:31:34,950 | |
| consulting some people؟ استشارته ناس؟ اه، استشارته؟ | |
| 405 | |
| 00:31:34,950 --> 00:31:40,550 | |
| مين استشارته؟ تمام، okay، you dad، مين استشارته هاد؟ | |
| 406 | |
| 00:31:40,550 --> 00:31:44,690 | |
| اه، okay، مين استشارتيهاد؟ هديل، okay، good، my | |
| 407 | |
| 00:31:44,690 --> 00:31:50,950 | |
| research assistant، okay، مين كمان استشارته؟ | |
| 408 | |
| 00:31:50,950 --> 00:31:56,290 | |
| استشارتي حد؟ طيب، إذا consulting some people، طب غير | |
| 409 | |
| 00:31:56,290 --> 00:32:01,730 | |
| الـ consultation، إيش فيه كمان؟ Okay، فى موضوع كان | |
| 410 | |
| 00:32:01,730 --> 00:32:04,650 | |
| بيعجبكم، فبالتالة بـ .. you start what.. what | |
| 411 | |
| 00:32:04,650 --> 00:32:07,610 | |
| research engines you apply in doing research؟ جهاز | |
| 412 | |
| 00:32:07,610 --> 00:32:14,930 | |
| store، خلّي هي بستحكها ايكولانك اميرل، what is the | |
| 413 | |
| 00:32:14,930 --> 00:32:19,190 | |
| most useful one you find؟ اميرل، يعني لجته احسن اشي | |
| 414 | |
| 00:32:19,190 --> 00:32:22,490 | |
| اميرل، so they couldn't use the majority of my | |
| 415 | |
| 00:32:22,490 --> 00:32:28,290 | |
| students using the emeralds، okay، how you refine | |
| 416 | |
| 00:32:28,290 --> 00:32:32,810 | |
| your research؟ كيف عملتوا refine للـ research؟ | |
| 417 | |
| 00:32:32,810 --> 00:32:36,310 | |
| عارفين إيش معناه refine؟ فلترة، اه فلترة، كيف | |
| 418 | |
| 00:32:36,310 --> 00:32:39,790 | |
| عملتوا فلترة؟ من الـ keywords اللي بيبقون عن جمال | |
| 419 | |
| 00:32:39,790 --> 00:32:43,390 | |
| الوضع، بيبقون من الـ .. اه، from using the keywords | |
| 420 | |
| 00:32:43,390 --> 00:32:49,550 | |
| on.. on the right-hand side، اه | |
| 421 | |
| 00:32:49,550 --> 00:32:52,770 | |
| so | |
| 422 | |
| 00:32:52,770 --> 00:32:55,310 | |
| you select the peer-reviewed and non-peer-reviewed | |
| 423 | |
| 00:32:55,310 --> 00:33:00,680 | |
| اه، تفضلي، Okay، you refine according to the recent | |
| 424 | |
| 00:33:00,680 --> 00:33:05,500 | |
| years، okay، fine، إيش كمان؟ الـ authors you can | |
| 425 | |
| 00:33:05,500 --> 00:33:07,720 | |
| select a particular authors or the key authors | |
| 426 | |
| 00:33:10,000 --> 00:33:14,560 | |
| المكان يمكنك أن تشاهد المكان الذي أعلن عنه هذا | |
| 427 | |
| 00:33:14,560 --> 00:33:18,660 | |
| البرنامج أو مكان الذي يقومون بهذا البحث في | |
| 428 | |
| 00:33:18,660 --> 00:33:22,440 | |
| الولايات المتحدة، في EU، في الولايات المتحدة، في | |
| 429 | |
| 00:33:22,440 --> 00:33:27,080 | |
| الشرق الأوسط، في الشرق الأوسط، في أستراليا، في | |
| 430 | |
| 00:33:27,080 --> 00:33:28,680 | |
| نيوزيلاندز، في أي مكان | |
| 431 | |
| 00:33:33,520 --> 00:33:38,640 | |
| So you.. you differentiate or you use variety of | |
| 432 | |
| 00:33:38,640 --> 00:33:44,140 | |
| sources including text box، articles، research | |
| 433 | |
| 00:33:44,140 --> 00:33:49,700 | |
| what you use.. إيش استخدمتي؟ everything، تمام | |
| 434 | |
| 00:33:49,700 --> 00:33:55,320 | |
| there is other.. other strategies you applied in | |
| 435 | |
| 00:33:55,320 --> 00:34:04,900 | |
| your research، اه؟ حسناً، فالنقطة الصعبة أكتر هي أن | |
| 436 | |
| 00:34:04,900 --> 00:34:09,720 | |
| تبدأ في عمل تحقيق، لذلك أرجوك إذا لم تبدأ بعد | |
| 437 | |
| 00:34:09,720 --> 00:34:14,840 | |
| الآن، فسيكون مشكلة | |
| 438 | |
| 00:34:17,030 --> 00:34:20,590 | |
| on issuing your understanding in a very limited | |
| 439 | |
| 00:34:20,590 --> 00:34:24,310 | |
| period of time because tomorrow we will doubly | |
| 440 | |
| 00:34:24,310 --> 00:34:27,890 | |
| check whether you handle the aspect of your | |
| 441 | |
| 00:34:27,890 --> 00:34:32,390 | |
| subject or not، لأن بكرا هنشوف هل احنا جمعنا فاهمنا | |
| 442 | |
| 00:34:32,390 --> 00:34:38,830 | |
| الـ subject ولا لأ، article صعبة | |
| 443 | |
| 00:34:44,690 --> 00:34:49,110 | |
| Okay، يعني إذا فيها صعوبة كتير، bring it with you | |
| 444 | |
| 00:34:49,110 --> 00:34:58,110 | |
| جيبيها وبنشوفها، The shortcut of your starting is | |
| 445 | |
| 00:34:58,110 --> 00:35:02,530 | |
| to connect your research with research questions | |
| 446 | |
| 00:35:02,530 --> 00:35:08,980 | |
| and objectives، يعني الطريقة الأسرع أو الأخصر إنه | |
| 447 | |
| 00:35:08,980 --> 00:35:13,580 | |
| احنا to connect your research، نشبك أو نربط بـ | |
| 448 | |
| 00:35:13,580 --> 00:35:17,200 | |
| research questions and research objectives، نكون | |
| 449 | |
| 00:35:17,200 --> 00:35:19,440 | |
| احنا مركزين على research questions and research | |
| 450 | |
| 00:35:19,440 --> 00:35:27,060 | |
| objectives، So the strategy write down parameters | |
| 451 | |
| 00:35:27,060 --> 00:35:30,760 | |
| of your research، I explained I think yesterday | |
| 452 | |
| 00:35:30,760 --> 00:35:34,050 | |
| about the parameters of your research، the | |
| 453 | |
| 00:35:34,050 --> 00:35:37,090 | |
| parameters like what you said the dates، the | |
| 454 | |
| 00:35:37,090 --> 00:35:41,570 | |
| journal، the subject، all of these things considered | |
| 455 | |
| 00:35:41,570 --> 00:35:44,690 | |
| as parameters or parameters، الـ parameters هدول | |
| 456 | |
| 00:35:44,690 --> 00:35:48,110 | |
| بيسموهم معلميات، إيش يعني معلميات؟ إيش اللي أنت بدك | |
| 457 | |
| 00:35:48,110 --> 00:35:52,130 | |
| تبحث؟ المكان تبع البحث، السنوات اللي أنت بدك تركز | |
| 458 | |
| 00:35:52,130 --> 00:35:56,290 | |
| عليها، المنطقة اللي أنت بدك تدرسوها، الـ keywords | |
| 459 | |
| 00:35:56,290 --> 00:36:00,810 | |
| اللي أنت بدك تشتغل عليها، كل هذا parameters، بساعدونا | |
| 460 | |
| 00:36:00,810 --> 00:36:04,650 | |
| أنه احنا حاجة زي الـ keywords and such terms to be | |
| 461 | |
| 00:36:04,650 --> 00:36:07,510 | |
| used، إيش هي الـ keywords والـ terms اللي احنا | |
| 462 | |
| 00:36:07,510 --> 00:36:10,700 | |
| هنستخدمها؟ طبعا؟ يعني مثلا نرجع لـ Digital | |
| 463 | |
| 00:36:10,700 --> 00:36:14,180 | |
| Marketing، Digital Marketing، Electronic Marketing، | |
| 464 | |
| 00:36:14,180 --> 00:36:18,100 | |
| Mobile Phone Applications for Marketing، Social | |
| 465 | |
| 00:36:18,100 --> 00:36:21,480 | |
| Media for Marketing، Information Technology، | |
| 466 | |
| 00:36:21,480 --> 00:36:23,520 | |
| Customer Behavior، All of these keywords are | |
| 467 | |
| 00:36:23,520 --> 00:36:25,800 | |
| connected with the digital marketing، فانتوا | |
| 468 | |
| 00:36:25,800 --> 00:36:29,020 | |
| بتحدديهم، بعدين استخدم الـ database and research | |
| 469 | |
| 00:36:29,020 --> 00:36:32,380 | |
| engines as we explained and then criteria for | |
| 470 | |
| 00:36:32,380 --> 00:36:37,340 | |
| selection of relevant useful studies، مش كل studies | |
| 471 | |
| 00:36:37,340 --> 00:36:43,760 | |
| احنا بنشوفها بناخدها، الشخص اللي مرتبط بموضوعك، الشخص | |
| 472 | |
| 00:36:43,760 --> 00:36:47,700 | |
| الذي كان لديه علاقة | |
| 473 | |
| 00:36:47,700 --> 00:36:52,380 | |
| في بحثنا، والذي كان لديه علاقة في بحثنا، والذي كان | |
| 474 | |
| 00:36:52,380 --> 00:36:53,380 | |
| لديه علاقة في بحثنا، والذي كان لديه علاقة في بحثنا | |
| 475 | |
| 00:36:53,380 --> 00:36:53,420 | |
| في بحثنا، والذي كان لديه علاقة في بحثنا، والذي كان | |
| 476 | |
| 00:36:53,420 --> 00:37:00,500 | |
| في بحثنا، والذي كان لديه علاقة في بحثنا، والذي كان | |
| 477 | |
| 00:37:00,500 --> 00:37:08,260 | |
| لديه علاقة في بحثنا، والذي كان لديه علاقة | |
| 478 | |
| 00:37:08,260 --> 00:37:09,600 | |
| في ب | |
| 479 | |
| 00:37:13,400 --> 00:37:19,360 | |
| read، please discuss this with with your leader | |
| 480 | |
| 00:37:19,360 --> 00:37:24,520 | |
| with your tutor، اللي هو المدرس تبعك، discuss it | |
| 481 | |
| 00:37:24,520 --> 00:37:28,420 | |
| this is why tomorrow you come to my office to | |
| 482 | |
| 00:37:28,420 --> 00:37:31,580 | |
| discuss your subject or your title with you، this | |
| 483 | |
| 00:37:31,580 --> 00:37:34,600 | |
| is written not by me، just I'm following what they | |
| 484 | |
| 00:37:34,600 --> 00:37:39,040 | |
| said، okay، هاي بالظبط هيك الـ slide بتقول واحنا | |
| 485 | |
| 00:37:39,040 --> 00:37:44,970 | |
| بنطبق what the slide telling us، مظبوط؟ احنا we are | |
| 486 | |
| 00:37:44,970 --> 00:37:48,330 | |
| not far away from what Saunders saying، عارفين مين | |
| 487 | |
| 00:37:48,330 --> 00:37:56,570 | |
| Saunders؟ اللي إيش؟ اللي ألف الكتاب، صح؟ زكفولها | |
| 488 | |
| 00:37:56,570 --> 00:38:02,450 | |
| سألناها، ماحدش قرف، Saunders هو اللي قال إنه درباركم | |
| 489 | |
| 00:38:02,450 --> 00:38:07,050 | |
| after having your reading done، come to your | |
| 490 | |
| 00:38:07,050 --> 00:38:09,850 | |
| supervisor، okay | |
| 491 | |
| 00:38:11,740 --> 00:38:16,020 | |
| ثم استخدام استراتيجي 2، حسنا فقط 1 أو 2 دقيقة | |
| 492 | |
| 00:38:16,020 --> 00:38:22,740 | |
| اختار مصادر البيانات، اكتشف الكلمات، لذلك احاول ان | |
| 493 | |
| 00:38:22,740 --> 00:38:28,580 | |
| تجعل كلماتك متصلة مع بعضك، انا أفضل ان احصل على شيء | |
| 494 | |
| 00:38:28,580 --> 00:38:34,900 | |
| مثل هذا، احضر | |
| 495 | |
| 00:38:34,900 --> 00:38:42,990 | |
| هذه الصحيحات، افعل مثل هذا، صحيح، أحضرهم معك غدا، يومك | |
| 496 | |
| 00:38:42,990 --> 00:38:48,370 | |
| تتكلم عن محاولتك، وغدا ستتكلم عن محاولتك، وتتكلم | |
| 497 | |
| 00:38:48,370 --> 00:38:54,110 | |
| عن أفكارك، وتبني أشجار مهمة، تركيزها، استخدم مصادر | |
| 498 | |
| 00:38:54,110 --> 00:39:02,350 | |
| الكمبيوتر، حسنا سنتوقف هنا وإن شاء الله غدا من 9.5 | |
| 499 | |
| 00:39:02,350 --> 00:39:14,480 | |
| من 9.5 إلى 12، Okay، you are my guest to discuss your | |
| 500 | |
| 00:39:14,480 --> 00:39:17,240 | |
| research ideas، okay | |
| Okay, provide the Arabic/English lecture transcript you want me to review and correct. I'll apply the guidelines you provided and return the corrected version. | |