Kuchepa (Inadequate, inferior, insuufficient) ishoko rinoreva kuti chinhu hachisi kusvika pamwero wezvinodiwa, hungava hwasha, hurefu, husvinu zvichingodaro. Shoko iri rakafanana nezvinotaurwa nechivakashure sub- chinoshandiswa kuchirungu mushoko rokuti substandard.