Pamrograman over-the-air (OTA) bisa nujul kana free-to-air, terrestrial television, atawa mobile content world, over-the-air service provisioning (OTASP), over-the-air provisioning (OTAP) atawa over-the-air paraméter administration (OTAPA), métodeu pikeun ngadistribusikeun update software anyar kana telepon seluler atawa nangtukeun handset kalayan setting nu diperlukeun keur ngakses layanan kawas WAP atawa MMS. Sababaraha telepon nu boga kamampuh ieu dilabelan ""OTA capable.