One of the often cited reasons for the CFL South Division's failure, and part of the reason why the Canadian Football League fell behind the NFL in terms of quality players, was the state of the league's American television contract. The league, which had held a U.S. network TV contract in the 1950s and again briefly in 1982, was then being carried on ESPN2, at the time a nascent channel devoted to extreme sports that was not nearly as widely available as its parent network and only carried a limited number of the league's games (with ESPN itself airing some games to fill in airtime available due to the 1994 Major League Baseball strike, as well as the Grey Cup on tape delay). It was not until after the 1995 season that the CFL, mainly through the action of its American franchises, began negotiating with CBS Sports (at the time the only network among the Big Four that did not have rights to NFL broadcasts) to see if they could get coverage. However, the negotiations came too late to change the CFL's decision to fold or relocate all of its American franchises, and the negotiations with CBS accordingly fell through. It would not be until several years later that the CFL got a TV contract in the United States, on a much smaller network (America One). Then in 1996, CBS added college football games featuring the Southeastern and Big East conferences on Saturday afternoons. It was the beginning of a rebuilding process that would eventually lead to the return of the NFL to the network.