On Thanksgiving 1989, John Madden awarded the first ""Turkey Leg Award"", for the annual game's most valuable player. Reggie White of the Philadelphia Eagles was the first recipient for his part in what would become known as Bounty Bowl I. The gesture was seen mostly as a humorous gimmick relating to Madden's famous multi-legged turkeys served on Thanksgiving. Since then, however, the award has gained subtle notoriety, and currently, each year an MVP has been chosen for both the CBS and Fox games. When CBS returned to the NFL in 1998, they introduced their own award, the ""All-Iron Award.