Often ranked the best player in the world and widely regarded as one of the greatest of all time, Ronaldo was named the best Portuguese player of all time by the Portuguese Football Federation, during its 100th anniversary celebrations in 2015. He is the only player to win four European Golden Shoe awards. One of the most marketable athletes in sport, in 2016 Forbes named Ronaldo the world's best paid athlete. In June 2016, ESPN ranked him the world's most famous athlete.