Prior to the Bird/Magic era, CBS used to televise approximately five to seven games regionally per week in a doubleheader format (1:45 and 4:00 p.m. Eastern Time) on Sundays. Ratings for regional were far outdrawn by NBC's college basketball coverage and ABC's Superstars program. After ratings bottomed out in 1980 and 1981, coinciding with CBS airing tape-delayed coverage, the network decided to scrap the regional telecasts. In its place CBS sold the marquee players and teams (for example, ""Julius Erving and the Philadelphia 76ers"", ""Larry Bird and the Boston Celtics"" or ""Magic Johnson and the Los Angeles Lakers"") for a ""Game of the Week"" broadcast.