[DOC] [TLE] Mercedes Gleitze - Wikipedia [PAR] Mercedes Gleitze or Mercedes Carey (18 November 1900  9 February 1981) 
was a British professional swimmer. She was the first person to swim the Straits 
of Gibraltar and the first British woman to swim the English channel. The name of 
Mercedes Gleitze was used to market Rolex's new diving watch, "Oyster". ... 
Gleitze failed to complete the swim but her endurance of the cold convinced... [DOC] [TLE] Her Swim Made Rolex Famous | Consuming Cultures [PAR] Feb 24, 2013 ... Mercedes Gleitze, swimming the English Channel, 1927. ... The previous summer
, Rolex had launched its first waterproof wristwatch, the Rolex Oyster. ... One 
month after her vindication swim, Rolex purchased the entire front ... designed 
ads featuring a model reenacting the legendary swim (see House... [DOC] [TLE] Mercedes Gleitze and the Vindication Swim | LoneSwimmer [PAR] Oct 18, 2013 ... Mercedes Gleitze's second Vindication English Channel swim was widely ... 
their handbook stating: Since March 1927, English Channel Swims have ... so a 
fishing boat from Folkestone led her wayfrequently sounding its horn to ... 1926
), Rolex patented the first waterproof wristwatch: the Rolex Oyster. [DOC] [TLE] Time bandits | The Independent [PAR] Aug 24, 1999 ... Myriad virtues were embodied in the single image of Ms Gleitze's ... 1927, when a 
London typist called Mercedes Gleitze emerged from the sea at Dover after 
becoming the first Englishwoman to swim the Channel. ... she revealed a Rolex 
Oyster clamped to her wrist, still ticking after .... Sponsored Features... [DOC] [TLE] Diving Watches: Who's Afraid of a Little Water? - Watch-Words [PAR] Watches worn on the wrist  adapted from pocket watches or, for ladies, from ... 
Since then, watches have evolved to a point of near-indestructibility, at least 
where normal ... And the famous and visibly sporting of all watches are those 
designed for ... When Mercedes Gleitze swam the English Channel in 1927, she 
had a... [DOC] [TLE] 90 Years of the Oyster: The Indomitable Crown | Revolution [PAR] The promotion with swimmer Mercedes Gleitze mentioned above launched ... 
Rolex has been working with exceptional individuals ever since to link their ... in 
the late 1950s, this model heralded the new Superlative Chronometer test ... 
What started in 1927 with that swimmer in the English Channel has ... Rolex and 
Sport. [DOC] [TLE] Hans Wilsdorf and Rolex - Vintage Watch Straps [PAR] It has a pleasant sound and its pronunciation remains unvaried in whatever .... 
Sometime after 1920 the W&D sponsor's mark began to be replaced by the mark 
... Before 1927 the legend "7 World Records" appeared in Rolex Oyster case 
backs. ...... Oyster watch to Miss Gleitze if she would carry the watch during her 
swim,... [DOC] [TLE] Rolex FEI World Cup Jumping 2011/2012 Press Kit - CHI de Genve [PAR] sport and began its sponsorship of the Western European League of the FEI .... 
Englishwoman, swam the English Channel in over 10 hours wearing an ... 
Wilsdorf put an Oyster on the wrist of Mercedes Gleitze, who, on 27 October 1927
, ... Since 2002, Rolex has also sponsored the FEI World Equestrian Games, the 
most. [DOC] [TLE] Why a Mercedes symbol on the Rolex Sea-Dweller/Submariner/GMT [PAR] The use of the iconic Mercedes symbol has no connection to Mercedes Benz, or 
the ... who admirably swam across the English Channel in 1927 wearing a Rolex 
Oyster. ... hand of wrist watches in fact has no connection to the Mercedes 
automobile ... did when beginning its use on particular sports models of their 
watches. [DOC] [TLE] Watch Repair specialists for Longines, Omega, Rolex, Tudor, Cartier ... [PAR] Mechanical Models ... The leading name in luxury wristwatches, Rolex has been 
the ... Rolex continues to expand its long history of achievement and innovation. 
Since 1927, when Mercedes Gleitze swam across the English Channel wearing 
her Oyster wristwatch, Rolex has been associated with the quest for excellence... [DOC] [TLE] The best luxury sports watch. Should it be dive or drive? - The Field [PAR] Oct 5, 2014 ... Choosing the best luxury

Question: It has sponsored sports since 1927 when Mercedes Gleitze swam the Channel with its Oyster model on her wrist
Answer: Rolex