[DOC] [TLE] 7 Up - Wikipedia [PAR] 7 Up is a brand of lemon-lime flavored, non-caffeinated soft drink. The rights to 
the brand are ... 7 Up has been reformulated several times since its launch in 
1929. ... including 7 Up. In 2011, 7 Up began test-marketing a formula, called 7 
Up Retro, ... 7 Up. It was a clear colored lemon, lime and orange flavored soft 
drink. [DOC] [TLE] The Uncola's Unclever New Ad Campaign - December 7, 1998 [PAR] Dec 7, 1998 ... As John Sicher, editor of Beverage Digest, explains, "7 Up is perceived ... Either 
way, the new package's dud of a slogan--"Crisp, clear refreshing taste! ... But 
while "Uncola" has been banished from the 7 Up lexicon, "un" still has a ... who 
intrepidly drink 7 Up despite the efforts of an evil collective called the... [DOC] [TLE] From Uncool to Uncola  The Fabulous Psychedelic 7-Up Ads 1969 ... [PAR] Dec 11, 2014 ... So Grigg searched around for a different kind of soda one without ... It was never 
completely clear what the name referred to but despite ... One of those 
ingredients, of course, was lithium and that might have been the 'Up' bit in the 
name. ... The UNCOLA campaign changed everything and the ads seemed... [DOC] [TLE] 1962 Soft Drink Ad, Pepsi-Cola's New Teem Soda, "It's Crystal Clear ... [PAR] by classic_film, via Flickr | See more about Soft Drink, Sodas and Drinks. ... 
Fresca:Since its introduction in 1966, Fresca has been marketed in the United 
States .... It's called route 66 & there are the most amazing things in there, from 
candy to ...... 7up "THE UNCOLA" UPSIDE DOWN GLASS 1970s I still have some 
of these! [DOC] [TLE] August 22, 1977 - The Uncola finds it can't beat 'em in soft drink war ... [PAR] Aug 22, 1977 ... An ad campaign turned a Coke glass upside down and called it a ... oil of fresh 
lemon and lime peels, has recently been losing market share, however. ... its 
profits from its uncolored drink, the origin of whose name isn't clear. [DOC] [TLE] Clear And Present Danger - tribunedigital-chicagotribune [PAR] Mar 11, 1993 ... Crystal Pepsi is part of the "clear" products movement. ... been sold as 
alternatives to cola drinks-remember the "Uncola" campaign? ... Coors has 
introduced a clear malt beverage called Zima in several markets; Miller has told... [DOC] [TLE] 7-Up: Once Marketed as Hang-Over Cure [PAR] May 11, 2006 ... It was Charles Leiper Grigg, an albino, who invented a soft drink that became ... 5
, 1929 on what was by then called Seven Up. ... 20, 1967, 7-Up was first 
marketed as The Uncola. ... energy, enthusiasm, a clear complexion, lustrous 
hair and shining eyes.' ... Lithiated means that lithium has been added. [DOC] [TLE] An Un-Conventional Thirst: Collecting 7Up's Most Beautiful ... [PAR] Aug 31, 2016 ... If it weren't for hippies, 7Up, the clear lemon-lime soda pop many use to calm ... 
Both billboards would have been seen on the highways leading to ... Bob Treat: 
The UnCola campaign was a last-ditch effort to save 7Up in the late 1960s. .... A 
billboard by Barry Zaid called Un for the Good Old Summer Time... [DOC] [TLE] The Uncola Wars - TIME [PAR] Jun 16, 2003 ... SPRITE REMIX with this clear, carbonated beverage, the folks at Sprite, ... Even if 
you can get past the color, it has an overly sweet, candy-like taste. SIERRA MIST 
PepsiCo last year called a halt to its distribution deal with 7Up... [DOC] [TLE] 7 Up - Scribd [PAR] [1] Grigg came up with the formula for a lemon-lime soft drink in 1929. ... [13] Diet 
Cherry 7 Up Diet Cherry 7 Up has recently been re-introduced due to popular .... 
The UNCOLA campaign set 7UP apart from

Question: This clear soft drink has been called "The Uncola"
Answer: 7 Up