[DOC] [TLE] 'Look at the size of that thing!': How Star Wars makes its billions [PAR] May 4, 2016 ... In 1975, George Lucas believed Star Wars would make around $8 million. ... But 
that's the year when a young director named George Lucas and his producer, 
Gary ... has brought retailers more than $32 billion in merchandising sales ... the 
six main Star Wars movies made $4.5 billion, according to IMDb,... [DOC] [TLE] CNN - Star Wars: Then and now - May 14, 1999 - CNN.com [PAR] May 14, 1999 ... It would've cost you about $2.32 to see "Star Wars" in 1977. ... LOS ANGELES (
CNN) -- When writer-director George Lucas first whetted the world's ... The space 
fable has become a $4.5 billion marketing dynasty. ... "The Phantom Menace" 
uses more computer-generated imagery than any film before it. [DOC] [TLE] Slated  Key Considerations in Film Finance [PAR] In more ways than one, this is a movie we have all seen before. ... projected 
anywhere from $720 million to $2.04 billion gross revenue on film content. ... run 
into every single problem that every producer runs into, every director runs into. 
..... until the 1977 release of Star Wars demonstrated the considerable 
merchandising... [DOC] [TLE] george lucas - Fortune [PAR] Sep 24, 2016 ... Star Wars Video Games Generate Over $1 Billion in Sales December 30, 2015. 
Star Wars Franchise Worth More Than Harry Potter and James... [DOC] [TLE] TV Shows with Creative Merchandising Concepts - Amazing Angela D [PAR] Oct 2, 2016 ... I also think of blockbuster movie franchises, like Star Wars, Toy Story, Cars, ... In 
some cases, toy licensing generates more revenue than the original films. ... has 
brought in over $4.5 billion in ticket sales, while its toy licensing alone is worth ... 
With metrics like these in mind, TV producers have amped up... [DOC] [TLE] Chapter 1 The History of Licensing - gandb.com [PAR] Although there has been little historical documentation of this, it is believed that 
the origin of .... Today more than $6 billion of licensed Warner Bros. products are 
sold on a .... generates more than $3 billion in retail sales of licensed product. ..... 
The STAR WARS phenomenon began on May 25, 1977 when Twentieth Century
... [DOC] [TLE] Hasbro Profile (subscriber access only) - Adbrands.net [PAR] Its long-running licensing arrangement for Star Wars merchandise boosted ... 
Disney, it its own 1Q results this week, disclosed that Star Wars merchandise had 
generated retail ... revenues for 2013 were up by 10% to the equivalent of $4.5bn 
at average ... None has been more successful than its production partnership 
with... [DOC] [TLE] The Top 150 Global Licensors | License! Global [PAR] May 1, 2016 ... Global, provides retail sales data of licensed merchandise ... of the iconic Star 
Wars franchise, the company reported $52.5 billion in ... The Top 10 licensors 
now account for slightly more than 52 percent of ... The company, which now has 
brands Martha Stewart and Jessica ..... $4.5B (NASDAQ: CMCSA) [DOC] [TLE] A Certain Point of View on the Star Wars Prequels (Part I) [PAR] Those are three of the most underrated movies of the past twenty years. ... Then 
we have the licensing group the games, toys and books .... In fact, he didn't 
predict Star Wars would generate any. ..... over $4.5 billion, but Star Wars 
merchandise has made over $20 billion since A New Hope was originally 
released. [DOC] [TLE] The Hollywood Reporter's 2013 Women in Entertainment Power 100 ... [PAR] Dec 10, 2013 ... Her division will contribute $5.5 billion in revenue and more than half of .... Her 
every move on Disney's Star Wars: Episode VII, the first new installment of the 
$4.5 .... cable channels, will generate more than $2.1 billion in revenue this year 
... has taken a non-Parks & Recreation gig as director-producer of... [DOC] [TLE] Shrek the Third (2007) - News -

Question: This director-producer's "Star Wars" has generated more than $4.5 billion from licensed merchandise
Answer: George Lucas