[DOC] [TLE] Discover, Tostitos to end bowl title deals - SportsBusiness Daily ... [PAR] Jun 9, 2014 ... The Frito-Lay brand enjoyed one of the longest-running title ... Tostitos has been 
the title sponsor of the Fiesta Bowl since 1996. ... Title sponsorship deals in the 
old BCS annually ran in the $15 million to $20 million range. ... Capital One had 
sponsored that game, which is considered among the most elite... [DOC] [TLE] Fiesta Bowl - Wikipedia [PAR] Tostitos Fiesta Bowl (1996Jan. 2014) Vizio Fiesta Bowl (Dec. 2014). 2014 
matchup  Boise State vs. Arizona (Boise State 3830). 2016 matchup  Notre 
Dame vs. Ohio State (Ohio State 4428). The Fiesta Bowl is an American college 
football bowl game played annually at the University of ... 2014 game, Frito-Lay 
was the bowl's title sponsor through its Tostitos tortilla... [DOC] [TLE] Tostitos won't renew as Fiesta Bowl sponsor after 18-year run ... [PAR] Jun 9, 2014 ... Perhaps no title sponsor has been as closely linked to a bowl game as Tostitos, 
which first sponsored the Fiesta Bowl in 1996. ... Confirm. The new College 
Football Playoff is going to look a lot different than the old BCS, both on the field 
and off. ... The Frito-Lay brand enjoyed one of the longest-running title... [DOC] [TLE] Tostitos Brand Duels to Keep "Official Chip of the NFL Title - Frito-Lay [PAR] Jan 9, 2015 ... Since 2014, Tostitos tortilla chips has been the "Official Chip of the ... This year, 
the Tostitos brand is putting a fun twist on a good old-fashioned... [DOC] [TLE] Frito-Lay ends sponsorship of Fiesta Bowl as college football preps ... [PAR] Jun 9, 2014 ... The company is planning no other college bowl game for Tostitos at this time. ... 
Tostitos began its landmark partnership with the bowl game in 1996. ... and 
came after extensive evaluation and consideration, Frito-Lay said... [DOC] [TLE] CASE STUDY;TOSTITOS TASTES NEW LIFE;`PARTY' CAMPAIGN ... [PAR] Dec 11, 1995 ... Frito-Lay introduced the original crispy round Tostitos in 1979. ... sales of Tostitos 
ignited in 1990 and have grown 30% every year since. ... Driven by clever 
advertising, Pace and Old El Paso enjoyed double-digit growth in the early '90s. 
... dominate Frito-Lay's marketing calendar and its ad budget in 1996,... [DOC] [TLE] Tostitos, Be gone! - SPMT Blog Frenzy! [PAR] Nov 25, 2014 ... In with the New and Out with the old ... The Fiesta Bowl is a college football bowl 
game played yearly at the University of Phoenix Stadium in Glendale, Arizona. 
Since the bowl's existence, there have only been three sponsors for the ... From 
1996 until 2014, Frito-Lay was the bowl's title sponsor through its... [DOC] [TLE] ESPN isn't sweating lost sponsors. Here's why. | Sports on Earth [PAR] Jun 10, 2014 ... The game, of course, was titled the 2011 Tostitos BCS National Championship ... 
corporate spokesperson for the Frito-Lay company" because brands cannot in 
fact talk ... We close with our old pal Wes Byrum, the man who, theoretically, 
should be ... After reaching a buyout agreement with the Minnesota... [DOC] [TLE] Hot Potatoes - Texas Monthly [PAR] After three years of top-secret tinkering, Frito-Lay thinks it has hit upon the ... end 
of 1996an unprecedented success for a first-year product in the snack food 
business. ... At the top is Lay's Potato Chips, followed by Doritos, Tostitos, Ruffles, 
Fritos, ..... (Frito-Lay even paid to sponsor the coveted Super Bowl pre-game 
show.)... [DOC] [TLE] College/NCAA football Tickets at TicketStub.com - 866-843-5042 [PAR] Old Dominion Monarchs Football  Orange Bowl  Oregon Ducks ..... It's an ... [DOC] [TLE] 2016 Fiesta Bowl Odds - Notre Dame vs Ohio State Picks [PAR] Vizio, Tostitos, Frito Lay, Sunkist and IBM have previously\ sponsored the event, 
which ... this year's game will

Question: Ole!  To Frito-Lay & Tostitos, sponsor of this game since 1996
Answer: Tostitos Fiesta Bowl