[DOC] [TLE] THE MEDIA BUSINESS: ADVERTISING; Crisper Chips, Fresh Slogans [PAR] May 8, 1992 ... Two of the best-known slogans in advertising are changing to herald changes in 
the products they promote. "Betcha can't eat just one," the theme for Lay's potato 
chips since 1963, becomes "Too good to eat just one" in a ... And "Ruffles have 
ridges," the theme for the Ruffles potato-chip brand since 1965,... [DOC] [TLE] You can't eat just one ("Betcha can't eat just one") - Barry Popik [PAR] Mar 13, 2009 ... Lay's has had other advertising slogans, but can't eat just one is still used and ... 
as well as the name of the company that founded the chip brand in 1938. ... for 
Lay's potato chips during its long-running Betcha can't eat just one ... for Lay's 
potato chips since 1963, becomes Too good to eat just one in a... [DOC] [TLE] History of Frito-Lay Company  FundingUniverse [PAR] 1938: Herman W. Lay buys Atlanta potato chip maker, changes name to ... 1958: 
Frito Company acquires the rights to Ruffles brand potato chips. .... the slogan "
Betcha Can't Eat Just One" in its advertising for Lay's potato chips. .... tag line, '
Too Good to Eat Just One!,' a variation on the old 'Betcha Can't Eat Just One' 
slogan. [DOC] [TLE] Frito Lay's Brand Tracker - Scribd [PAR] This study focuses on the study of the brand Lay's Chips. ... In 1963, the company 
started using another slogan Betcha Can't Eat Just One. ... Promotions for this 
new version of the country's favourite chip were backed by the line Too Good to 
Eat just one! ... They also had intermittent changes in its taglines like Lay's. [DOC] [TLE] Frito Lay: results from Warc.com [PAR] This case study describes how Frito-Lay, a potato chip brand in Canada, added a 
... This case study shows how Lays, a snack brand owned by PepsiCo, adapted a 
.... PepsiCo, has leveraged digital media to deepen its engagement with 
consumers. .... Frito-Lay Company: Betcha Can't Eat Just One campaign (1963-
1992). [DOC] [TLE] Buying Behaviour - Documents [PAR] Mar 24, 2015 ... THE LAY COMPANY In 1932, Herman W. Lay began his potato chip business ... 
H.W. Lay Company changes its product name to LAY'S Potato Chips ... 1963 - 
LAY'S Potato Chips coins new slogan: "BETCHA CAN'T EAT JUST ONE. ... 
Crispier LAY'S Potato Chips are "TOO GOOD TO EAT JUST ONE! [DOC] [TLE] Acknowledgement - Documents [PAR] Nov 18, 2014 ... Potato chips led the way in salty snack consumption in 1992, with a retail ... 
changing distribution patterns, and rising supermarket shelf fees. ... Consumers 
were advised to reduce their fat intake, and many began to do so. .... In 1963, the 
company started using another slogan Betcha Can't Eat just One. [DOC] [TLE] History - Documents - Docslide.us [PAR] Nov 22, 2014 ... Company name has been changed from Hindustan Lever Ltd to ...... Frito 
Company acquires the rights to Ruffles brand potato chips. .... the slogan "Betcha 
Can't Eat Just One" in its advertising for Lay's potato chips. .... 'Too Good to Eat 
Just One!,' a variation on the old 'Betcha Can't Eat Just One' slogan.

Question: This potato chip brand changed its slogan from "Betcha Can't Eat Just One" to "Too Good to Eat Just One"
Answer: Lay\'s