[DOC] [TLE] History of Fuji Photo Film Co., Ltd.  FundingUniverse [PAR] Read about the history of Fuji Photo Film Co., Ltd. Explore the company's history, 
profile, ... In 1934 Dainippon Celluloid Company, Japan's first cinematic film .... 
peaking when it outbid Kodak as sponsor to the 1984 Olympics in Los Angeles. [DOC] [TLE] Kodak vs. Fuji: Film War Erupts At the Nagano Olympic Games - WSJ [PAR] ADVERTISING: In theory, the Winter Olympics in Nagano, Japan, is a Kodak 
moment, since the U.S. company is an official Olympic sponsor. However, rival 
Fuji Photo Film isn't sitting idle while Kodak attempts to invade its home turf. ... At 
the 1984 Olympics, Kodak tried to counter Fuji's sponsorship by hogging ad time 
in the... [DOC] [TLE] Kodak Outbids Rival Fuji For Film Rights - tribunedigital ... [PAR] Sep 11, 1988 ... Even before the Olympic flame is ignited in Seoul, South Korea, executives of 
Eastman Kodak have launched a full-scale war over official sponsorship of the 
1992 ... days, is between Kodak and Japan's powerful Fuji Photo Film Co. ... Los 
Angeles Games of 1984, when Fuji Photo Film scored a promotional... [DOC] [TLE] 15-Year Promotional Accord Is Set by Disney and Kodak - NYTimes ... [PAR] Apr 28, 1989 ... LEAD: The Walt Disney Company and the Eastman Kodak Company ... Kodak 
has long been a corporate sponsor of various pavilions at ... the company's 
embarrassment about the 1984 summer Olympics in Los Angeles, at which the 
Fuji Photo Film Company outbid it for the right to advertise at the Games. [DOC] [TLE] Advertising - Olympic Campaign For Fuji - NYTimes.com [PAR] Since then, the Japanese company has been trying to narrow the distance 
between it and the Eastman Kodak ... For sponsors like Fuji, the Olympic 
advertising season may be the most important two months in the ... Published: 
May 17, 1984 ... It is now the world's second-largest producer of photographic film 
after Kodak. [DOC] [TLE] J! Archive - Show #2883, aired 1997-02-26 [PAR] A Japanese lantern lighting ceremony is part of this April festival in Washington, 
... This Japanese photo film company outbid Kodak as a 1984 Olympics sponsor
... [DOC] [TLE] KODAK AND FUJI DEFENDING THEIR MARKET SHARE [PAR] However when Fuji Photo Film Company moved in on Kodak's bread and ... a 
major marketing coup by outbidding Kodak for the official film of the 1984 ... 
Summer Olympics in Seoul, South Korea and the rights to the 1992 Olympics in 
Barcelona. ... publicity, technology and sponsor everything from Japanese 
television talk... [DOC] [TLE] Memos reveal advent of ambush marketing around '84 Games ... [PAR] Feb 17, 2014 ... ... were official film sponsor Fuji, a tremendous coup for a Japanese company ... 
Kodak's presence was ubiquitous at the 1984 track and field ... including official 
film of the 1984 Los Angeles Olympic Games and World ... IMG has negotiated an 
option for Kodak to be the photographic category sponsor of the... [DOC] [TLE] The Los Angeles Times from Los Angeles, California  Page 35 [PAR] Oct 22, 1983 ... 30 Part 1Saturday, October 22, 1983 SoflAnfldeegftroee FILM. ... Much to the 
annoyance of Kodak executives, headlines such as "Japanese Film Firm Outbids 
Kodak ... Sports, Photography Link "The Olympics provides marketing leverage, 
... The sponsorship loss continues to be a sore spot for Kodak and... [DOC] [TLE] The Los Angeles Times from Los Angeles, California  Page 29 [PAR] Dec 12, 1981 ... In return, the Japanese company will be able to use the Olympic logo ... the 
company for a new sponsorship, reportedly found Kodak officials ... We had 
served as photo consultants in past Olympic games and hoped to serve again in 
1984. ... Fuji has sold film in the United States since 1964, but company... [DOC] [TLE] 66 ear-a [PAR] Oriental Studio 2000, .... However, when Fuji Photo Film Company moved in on ... 
marketing coup by outbidding Kodak to become the ofcial lm of the 1984 ... 
million to obtain sponsorship of the 1988 Summer Olympics in Seoul, South 
Korea, and ...

Question: This Japanese photo film company outbid Kodak as a 1984 Olympics sponsor
Answer: Fuji