[DOC] [TLE] History | Trusted Media Brands [PAR] 1, of Reader's Digest was published, with DeWitt and his wife, Lila Wallace, on 
the masthead as ... It bypassed traditional distribution to sell the magazine 
directly to consumers by mail. ... In 1955, rising production costs forced founder 
DeWitt Wallace to choose between a price increase or selling advertising for the 
first time. [DOC] [TLE] Mass Comm - Test 2 (chapter 5) Flashcards | Quizlet [PAR] Reader's Digest, published in 1922 by Dewitt and Lila Wallace, was a digest 
featuring brief versions ... Including "Time", the first of its kind published in 1923 
by its founder Henry Luce, was based on the ... Often do not accept ads (don't 
want to compromise credibility) ... He/she gives magazine its character and 
individuality [DOC] [TLE] A Limited Number of Advertising Pages. - Eric [PAR] change on accepting advertising is not based as much on research as ... 
Journalism Abstracts (founded in 1963); and JOURNALISM MONOGRAPHS ..... 
Around the time of World War I, DeWitt NVallace conceived ... DeWitt Wallace 
arrived ... problem around the Digest since that first year or so. Lila and. I really 
worked. [DOC] [TLE] The Readers Digest Association Inc facts, information, pictures ... [PAR] DeWitt Wallace spent much of the magazine's first year in the New York ... their 
inception, but in the United States advertising was not introduced until 1955. 
Furthermore, the magazine did not accept advertising for alcoholic beverages 
until the late ... In 1956, she formed the Lila Wallace Reader's Digest Fund to 
support the... [DOC] [TLE] DEWITT WALLACE, FOUNDER OF READER'S DIGEST, IS DEAD ... [PAR] Apr 1, 1981 ... DeWitt Wallace, who conceived and edited a pocket-sized ... Today its circulation 
is 30.5 million copies a month for more than 100 million readers in 163 countries. 
... Neither Mr. Wallace nor his wife and co-founder, Lila Bell Acheson Wallace, .... 
The Digest at first contained no advertising and, indeed, often... [DOC] [TLE] Lila Acheson Wallace DeWitt Wallace - The Wallace Foundation [PAR] Founders of a number of funds in. The New York ... Digest, DeWitt and Lila 
Wallace altered the ... first time, hot meals were served to night-shift ... Digest 
introduced advertising into its magazine in 1955, Wallace never permitted 
tobacco ads. [DOC] [TLE] text/plain - Listserv at MSU! (LIST.MSU.EDU) [PAR] The most widely circulated periodical in the world at the time, the Digest ... [7] 
When the publication began accepting advertising in 1955, the initial audit by the 
Audit .... biographical studies of the magazine's founders, Lila and DeWitt 
Wallace. ... Within America's Borders There were 47 total articles in this first group
, which is... [DOC] [TLE] INDUSTRIES: Business History of Pu [PAR] 1900 - Walter Smith Maney founded Maney Publishing as specialist typesetting, 
... January 17, 1902 - (London) Times Literary Supplement appeared for first time. 
... John Bayne Maclean (43), trade magazine publisher, purchased advertising 
..... February 5, 1922 - DeWitt and Lila Wallace published first issue of Reader's... [DOC] [TLE] History snapshots of industry - SlideShare [PAR] Jan 18, 2011 ... History snapshots of the Canadian magazine industry. ... 1922 DeWitt and his 
Canadian-born wife Lila Acheson Wallace found Reader's Digest . ... War 2, two 
large American magazines  Time and Reader's Digest  1946 John .... It didn't 
accept advertising until 1955, which forced them to pioneer the kind... [DOC] [TLE] The Des Moines Register from Des Moines, Iowa  Page 2 [PAR] Nov 16, 1998 ... "I think it started with 'Selena' and all those tight pants. ... tutum" to a wide 
audience when e-quentla performed It for the "first time In 1982. ... and a longtime 
friend of DeWitt and Lila Acheson Wallace, who founded the Digest ... The 
magazine didn't accept I i advertising until 1955, for example, Stacey's Bra... [DOC] [TLE] Women in the World of Words - Women's National Book

Question: In 1955 this monthly founded by DeWitt & Lila Wallace was forced to accept advertising for the first time
Answer: Reader\'s Digest