[DOC] [TLE] New Coke - Top 10 Bad Beverage Ideas - TIME [PAR] Either way, April 23, 1985, stands as one of the most significant dates in business 
history  the date the 99-year-old Coca-Cola company announced it was 
scrapping its original soda formula for a newer, sweeter version. ... The reviled 
replacement drink stuck around and was later rebranded "Coke II" before 
eventually... [DOC] [TLE] New Coke - Wikipedia [PAR] New Coke was the unofficial name for the reformulation of Coca-Cola introduced 
in April 1985 by The Coca-Cola Company to replace the original formula of its .... 
Coke let the media know on April 19, 1985, that a major announcement was .... in 
stock, including one Texan who spent $1,000 on his hoard of the old formula. [DOC] [TLE] The New Coke Flop - Hungry History [PAR] Apr 23, 2015 ... On April 23, 1985, Coca-Cola Company chairman and CEO ... The press, 
however, said what Goizueta couldn't admit: New Coke tasted sweeter and more 
like Pepsi. ... discontinued its 99-year classic recipe and locked Formula 7x away 
in an ... how they would feel if the new formula replaced the old one. [DOC] [TLE] Country singer played role in bringing back Old Coke [PAR] Jul 19, 2015 ... When Coca-Cola announced that it was changing its 99-year-old formula for 
regular Coke in April of 1985 and released the product in May,... [DOC] [TLE] COCA-COLA'S BIG MISJUDGEMENT - NYTimes.com [PAR] Published: July 12, 1985 ... ''We kept saying that as time goes on they will forget 
about old Coke,'' said Roy ... and telegrams criticizing the decision to change the 
99-year-old formula, ... ''Changing Coke is like God making the grass purple,'' 
said one letter. ... the new formula, as late as mid-April company executives were 
still... [DOC] [TLE] COMPANY NEWS - Ten Years Later, Coca-Cola Laughs at 'New Coke' [PAR] Apr 11, 1995 ... "Today we are in the best shape as a company in many decades, and our ... to 
Pepsi, replaced its 99-year-old formula with new Coke on April 23, 1985. ... 
definitively voted that the sweeter, reformulated new Coke Wasn't It. ... 
Rechristened as Coke II several years ago, it now accounts for just one-tenth of 1
... [DOC] [TLE] The Real Story of New Coke: The Coca-Cola Company [PAR] Nov 14, 2012 ... On April 23, 1985, Coca-Cola took arguably the biggest risk in consumer goods 
history by announcing that it was changing the formula for Coke -- and ... referred 
to as "new Coke," marking the first formula change in 99 years. ... asking for his 
autograph  because, in years to come, the signature of "one of... [DOC] [TLE] This mistake from 30 years ago almost destroyed ... - Business Insider [PAR] Apr 23, 2015 ... Coca-Cola announced on April 23, 1985 that it would discontinue its ... An iconic 
American company infuriated even the most loyal of its customers 30 years ago ... 
Coca-Cola was 99-years-old at the time. ... Late night host David Letterman joked
: Coke's decided to make their formula sweeter, they're going... [DOC] [TLE] Next, Aged-in-the-can Coke - tribunedigital-chicagotribune [PAR] Apr 28, 1985 ... The Coca-Cola Co. has just announced that after 99 years, it`s going to change 
the old Coke formula. The president of the company says the... [DOC] [TLE] Windows 8 = New Coke | Wasabi Roll [PAR] Jun 28, 2013 ... Either way, April 23, 1985, stands as one of the most significant dates in business 
history  the date the 99-year-old Coca-Cola Company announced it was 
scrapping its original soda formula for a newer, sweeter version. ... The reviled 
replacement drink stuck around and was later rebranded "Coke II"... [DOC] [TLE] Classic error that continues to make bubbles 20 years on - FT.com [PAR] The year

Question: In April 1985 this company announced it was replacing its 99-year-old formula with a sweeter one
Answer: Coca-Cola