[DOC] [TLE] Mcdonald's Leafy Menu Goes Deluxe - tribunedigital-chicagotribune [PAR] December 13, 1996|By Nancy Millman, Tribune Staff Writer. ... The fast-food 
chain is doing to salads what it's done to most of its menu over the last ... Since 
May, when McDonald's introduced the Arch Deluxe burger with a $200 million ... 
blitz, it has focused on adults with menu items promising higher quality and better 
taste. [DOC] [TLE] McDonald's Deluxe line - Wikipedia [PAR] The McDonald's Deluxe line was a series of sandwiches introduced in the mid-
1990s and marketed by McDonald's with the intent of capturing the adult fast food 
consumer market, ... In late 1996, 1997, and early 1998, the Crispy Chicken 
Deluxe and the Fish Filet Deluxe along with the Grilled Chicken Deluxe and the 
Arch... [DOC] [TLE] McDonald's Corporation -- Company History [PAR] 1998: The company takes its first stake in another fast-food chain, buying a .... A 
year later, the company sold its billionth hamburger and introduced Ronald .... 
The "grown-up" (and pricey) Arch Deluxe sandwich and the Deluxe Line were 
launched in 1996 in a $200 million campaign to gain the business of more adults, 
but... [DOC] [TLE] McDonald's Is Trying to Play Catch-Up With BLT Burger - WSJ [PAR] Updated May 2, 1996 12:01 a.m. ET ... 1 fast-food chain is introducing a line of 
sandwiches aimed at grown-ups and backing it with an unprecedented marketing 
push. The first, a hamburger called Arch Deluxe, will make its debut nationwide ... 
McDonald's franchisees got a taste of the Deluxe line last week's convention. [DOC] [TLE] MCDONALDS STRIKES OUT WITH GROWNUPS KIDDIES AND ... [PAR] November 11, 1996 ... From 1989 to 1994, adults between ages 45 and 54 
trimmed their dining-out budgets by ... becoming choosier about where to spend 
their fast-food dollars. ... shows that 78% of its customers feel the chain has the 
best food for kids, ... So the new, adult-oriented Deluxe line is not only supposed 
to win... [DOC] [TLE] Gourmet Chef's Mission: Beef Up McDonald's Sales - latimes [PAR] Fast food: When the mammoth chain decided to introduce new 'Deluxe' ... 
October 08, 1996|CLIFF EDWARDS | ASSOCIATED PRESS ... McDonald's might 
be a mecca for millions of Americans, but the pilgrimage of food to its restaurants 
begins here in ... Fish Filet Deluxe are all aimed at reviving McDonald's sales to 
adults. [DOC] [TLE] 10 Failed Fast Food Ideas - Listverse [PAR] Jan 27, 2013 ... Fast food restaurants have shown time and time again that their ... fact that 
McDonald's was and still is the number one fast food chain in ... tried to create 
products that would appeal to older adults. ... to win over any demographic, and 
by 1997, the Deluxe line was out. 3 ..... And he was from 1988, not 1996. [DOC] [TLE] MC DONALD - Scribd [PAR] 1998: The company takes its first stake in another fast-food chain. 1961: Kroc 
buys .... was introduced in McDonald's restaurants.250 in 1965 was worth. .... The 
"grown-up" (and pricey) Arch Deluxe sandwich and the Deluxe Line were 
launched in 1996 in a $200 million campaign to gain the business of more adults 
. Several... [DOC] [TLE] Washingtonpost.com: Top 10 Out-of-Town Employers [PAR] Apr 27, 1998 ... Aimed at adults, the effort quickly burned up. ... The steps include the introduction 
of a new food preparation system for all domestic ... Adjusted net income was 
$3.8 billion in 1997, an 8 percent increase from its $3.5 billion in 1996. 3 ... The 
supermarket chain broke ground on an $85 million warehouse... [DOC] [TLE] Burger King grilled chicken sandwiches - Wikiwand [PAR] Burger King was the first major fast food chain to introduce a grilled chicken 
sandwich ... Percentages are roughly approximated using US recommendations 
for adults. .... In 2004, BK introduced its BK Baguette line of sandwiches designed 
to ... sandwich in September and October 1996

Question: In 1996 this fast food chain introduced its "Deluxe Line" for grown-ups
Answer: McDonald\'s