[DOC] [TLE] THE MEDIA BUSINESS - ADVERTISING - Coca-Cola's 'Alternative ... [PAR] Published: March 2, 1994 ... By comparison, the $48 billion market for soft drinks 
like Coke and Pepsi ... Nestea ready-to-drink teas in glass bottles, Minute Maid 
juices in ... the 1950's and 1960's, from introducing aluminum cans to marketing a 
diet cola. ... is to compete in the alternative beverage market with Snapple, left,... [DOC] [TLE] Coke About to Dive Into a Juicy Market : Beverages: Fruitopia fruit ... [PAR] March 02, 1994|BRUCE HOROVITZ | TIMES STAFF WRITER ... By April 1, 
Fruitopia--a non-carbonated fruit drink clearly designed to appeal to youth--will ... 
under the familiar banner of Minute Maid, a division of Atlanta-based Coca-Cola 
Co. ... in the estimated $6-billion alternative beverage industry dominated by 
Snapple. [DOC] [TLE] Fruitopia - Wikipedia [PAR] Fruitopia is a fruit-flavoured drink introduced by The Coca-Cola Company in 
1994 and targeted at teens and young adults. According to New York Times 
business reports, it was invented as part of a push by Coca-Cola to capitalize on 
the success of Snapple and other flavored tea drinks. ... On March 23, 1995, a 
Fruitopia fruit tea line featuring Born Raspberry,... [DOC] [TLE] MINUTE MAID FORTIFIES COMPETITIVE SQUEEZE | News - AdAge [PAR] Mar 6, 1995 ... The first promotional spot for Minute Maid, handled by Lowe ... Coca-Cola may 
be trying to beat back the competition nipping at its ... And Quaker Oats Co., 
buoyed by newly acquired Snapple Beverage ... Though Nielsen North America 
1994 data for total juice and juice drinks showed growth slowed to... [DOC] [TLE] Snapple Beverage - College Term Papers [PAR] lic with respect to the Snapple Beverage line. ... Mother Jones, Mar 1, 1994: 15. ... 
its fruit content, introduced a new energy beverage called Venom to compete with 
... these include Minute Maid products of frozen and refrigerated orange juice. [DOC] [TLE] Snapple Beverage - College Term Papers [PAR] Still, Pepsi's entire soft drink and beverage line captured 30.9% of the market. ... 
its advertising to focus on its fruit content, introduced a new energy beverage 
called Venom to compete ... and these include Minute Maid products of frozen 
and refrigerated orange juice. ... Pepper brand soft drink beverages (Glennon, 
1994, p. [DOC] [TLE] 14 Drinks From The '90s We Always Hoped We'd Find In Our Lunch ... [PAR] Apr 23, 2015 ... Each of these distinctive drinks from the '90s could be found in very specific types 
... First introduced in 1990, Boku was intended to make juice boxes acceptable 
for adults. ... arrived in 1994 amidst the success of other fruit drinks like Snapple. 
... a few of its flavors have been folded into Minute Maid's lineup. [DOC] [TLE] s_case_02 - Wiley [PAR] But the Company had not introduced a major new product in nearly 10 years. ... 
Snapple, once owned by Quaker Oats and now by Triarc Beverage Group, ... of 
Coca-Cola with a new taste designed to compete more closely with Pepsi but ... 
both the United States (with brands including Minute Maid and Hi-C) and the 
world. [DOC] [TLE] The Coca-Cola Company - Dictionary definition of The Coca-Cola ... [PAR] Oct 5, 2016 ... In 1960 it introduced its first non-cola products, the Fanta line of flavors, which 
were ... For example, in 1994 the company introduced Fruitopia to compete with 
Snapple's successful "new ... Mello Yello, Minute Maid and diet Minute Maid soft 
drinks, Minute Maid juices, Mr. PiBB, Powerade, Surge, and TAB. [DOC] [TLE] Snapple: Integrated Marketing Communication - WordPress.com [PAR] carbonated apple soda that was part of the original beverage line (Snapple, 2009
). ... led the Quaker Oats Company to purchase the product line in 1994. ... 
available to consumers, Snapple has competition from juice brands like Minute 
Maid, ..... Interactive marketing will be introduced as a way to relate and engage 
the. [DOC] [TLE] A

Question: To compete with Snapple, Minute Maid introduced this drink line in 1994
Answer: Fruitopia