[DOC] [TLE] THE MEDIA BUSINESS - ADVERTISING - 'Totally Hot, Totally Cool ... [PAR] Jun 22, 1992 ... Mattel Inc. has a surprise hit on its hands with its Totally Hair Barbie, a doll with a 
... "Totally Hair Barbie is bigger than most toy companies," said Gary ... Jill Barad, 
president of Mattel USA, said the new theme played to the ... Reysen Jr., editor of 
Playthings magazine, a toy industry publication in New York. [DOC] [TLE] Jill Barad - People [PAR] May 9, 1994 ... Call Jill Barad a living doll and she's unlikely to take offense. ... by Mattel Inc., the 
FORTUNE 500 toy company that Barad runs as president and... [DOC] [TLE] Jill Barad Resigns as Mattel CEO As Toymaker's Results Suffer - WSJ [PAR] Mattel's Jill Barad resigned as chairman and chief executive officer, ending a ... 
Mattel over 20 years, building the Barbie doll into a $1.8 billion global 
powerhouse. ... company said, less than half the 75 cents that Ms. Barad had 
been promising as ... [former Chairman John Amerman] would have picked them,
" she said after... [DOC] [TLE] author's note - Bookshout [PAR] Toy wars: the epic struggle between G.I. Joe, Barbie, and the companies that ... 
One winter evening some while ago, I happened to have dinner with Alan .... left 
was Jill E. Barad, forty-four, who had risen to chief operating officer and president 
largely .... Forbes magazine rated Hasbro first in a thousand-corporation survey 
of... [DOC] [TLE] Stories for March 2000 | Los Angeles Business Journal [PAR] A couple of years ago, Howard M. Klein, the president of Vernon-based Rich & 
Me ... The rapid proliferation of tech companies has brought prosperity to untold 
..... out of Barbie's world when Mattel Inc.'s longtime Chief Executive Jill Barad 
was ..... stepping down at the end of the week to take a position at Forbes 
magazine. [DOC] [TLE] They Came to Play - Toy Industry Association [PAR] facturers, membership has grown to more than 800 companies and toy .... result 
of an ongoing effort spearheaded by A.C. Gilbert, president of the A.C. ..... market 
with inexpensive goods, posed a potential threat to U.S. manufac- .... Of course, 
the ad (and poem) did appear in the magazines, as the ...... Jill Barad Born 1951. [DOC] [TLE] Fisherprice Leapfrog Mattel [PAR] LeapFrog Enterprises, Inc. is the fourth largest toy company in the United States, 
... In early 1997 the company hired a vice-president for sales and marketing, Brad 
.... "Milken Bumps Barbie," declared Forbes magazine (February 3, 2003), .... 
Mattel CEO Jill Barad expected to have direct internet sales for all Mattel's toys 
and... [DOC] [TLE] "The Chinese-Made Toy Recalls at Mattel, Inc" by Wisner, Joel D ... [PAR] It was incorporated in 1947, and by 1955, the toy company's annual sales were 
$5 million. ... In a move purportedly to appease stockholders, executive vice-
president and CFO, ... maker, Corgi Toys Ltd. By the end of the 1980s, Mattel's 
Barbie doll had become a ..... Books; Journals; Magazines; Newspapers; 
Encyclopedia. [DOC] [TLE] This is what a REAL LIFE 'Barbie' would look like, using the actual ... [PAR] I believe they have scaled Barbie's proportions down so she is a bit more "
realistic". ..... That body in the magazine, on the the billboard, on the Victoria's 
Secret's ad ...... "Mother-Daughter-Doll," Photographer Boushra Almutawakel 
posed one of ..... Jill Barad who was the president of Mattel until 2000 estimated 
that 99% of... [DOC] [TLE] Globalization and SelfRegulation - Palgrave Connect [PAR] and has companies and representatives throughout the world. ..... pose. They 
avoid the need of further governmental regulation with the pros- .... PhRMA 
Guiding Principles on Direct Consumer Advertising. 4 ...... Early in 1999, Mattel 
CEO Jill Elikann Barad made an ill- timed ...... Times Magazine, December 23, 
2007. [DOC] [TLE] We've seen what a Barbie doll would look

Question: Jill Barad, this company's president, has posed with Barbie in ads for Forbes magazine
Answer: Mattel