[DOC] [TLE] Morton Salt: When It Rains, It Pours | Huffington Post [PAR] Mar 14, 2012 ... They tried the old proverb, It never rains, but it pours, but found it too negative. ... 
three bears, they eventually found one that was just right: When it rains, it pours. 
... trademarks) have been pasted on their salt product and sold all across 
America. .... GOP Senator On Climate Change: 'Mankind Has Actually... [DOC] [TLE] Re: It never rains but it pours [PAR] Nov 20, 2003 ... Re: It never rains but it pours. ... eccentric gentleman who was renowned for his 
constant change of mind. ... The saying has been use ever since. ... slogan, '
When It Rains It Pours,' were created to promote this new product in... [DOC] [TLE] How A Little Girl Grew Up To Be An Icon - Morton Salt [PAR] ... Freely, Pours and then, finally, the old proverb, It never rains but it pours. ... 
rephrasing resulted in the now famous slogan, When It Rains It Pours. ... 
Throughout the years the girl has changed dresses and hairstyles to stay 
fashionable. [DOC] [TLE] -Morton Salt Girl-Morton Salt - Advertising Icon Museum [PAR] Then they took an old proverb, "It never rains but it pours," and changed it to their 
... survived unchanged for nearly one hundred years: "When It Rains, It Pours.". [DOC] [TLE] When It Rains, It Pours: Morton Salt | the chicago food museum [PAR] Feb 27, 2012 ... The Mortons improved their product by adding a patented pouring spout to ... an 
old proverb, It never rains but it pours to When it rains it pours for the ... The 
iconic little girl has changed her fashions five times, the last time... [DOC] [TLE] When It Rains It Pours  A Devotion | pure devotion [PAR] Jan 7, 2012 ... There is an old proverb that says, It never rains, but it pours. ... their product with 
a series of ad campaigns that boasted when it rains it pours. In 1914, while 
continuing to advertise and promote their product came ... The Lord expects us to 
be that person in the midst of trouble this calling does not change. [DOC] [TLE] Morton Salt - "When It Rains It Pours" ~ Began 1848 in Chicago ... [PAR] The slogan is adapted from an old proverb, It never rains but it pours. .... "When It 
Rains, It Pours" The Morton Salt Umbrella Girl and slogan first appeared on the... [DOC] [TLE] Great Moments | Page 2 of 6 | Branding Strategy Insider [PAR] ... "Runs Freely," "Pours" and finally, an old proverb, "It never rains, but it pours. ... 
The Umbrella Girl remains ageless, but she has continued to changed with the 
times. ... "When it rains it pours", advertising salt for Morton Salt, coined in 1912 "I'
d .... Product Marketing (1)  Product Placement (1)  Public Relations & Branding
... [DOC] [TLE] Looks Matter: A Century Of Iconic Food Packaging : The Salt : NPR [PAR] Mar 16, 2015 ... "They changed the way chips were looked upon," says Heller, co-chair of ... The 
image also reflects the product's slogan, "When it rains it pours. ... all but replaced 
the proverb it was modeled after: "It never rains but it pours.". [DOC] [TLE] Morton Girl - ACTION YES Online Quarterly [PAR] In the first phrase, It never rains but it pours, the two pronouns, it, both refer to 
the weather. In the resulting phrase, When it rains it pours, the pronouns, the its 
have now a ... We are intended to understand the new saying to mean: When it 
the ... lost her baby fat and curls, received a stylish haircut, changed umbrellas, 
and... [DOC] [TLE] Cities/Communities - Van Zandt County [PAR] Jan 20, 2009 ... ... consumer advertising campaign for salt to promote its new product - a ... Freely,

Question: This product changed the proverb "It never rains but it pours" to "When it rains it pours"
Answer: Morton salt