[DOC] [TLE] How Coke's 'American Idol' Deal Transformed TV Advertising ... [PAR] Dec 18, 2014 ... Coca-Cola's decision to end its partnership with "American Idol" signals ... Coke, 
he said, treated it almost like a major sports sponsorship. ... Once one of the 
costliest shows for advertisers, a 30-second spot in season 14 of ... In the first 
nine months of 2014, the company spent $18.5 million in measured... [DOC] [TLE] Coca-Cola Ends Sponsorship Of 'American Idol' (EXCLUSIVE ... [PAR] Dec 16, 2014 ... Coke adds life, or so a popular 1976 ad slogan for the popular soda once 
bragged. It has certainly done just that for American Idol, the... [DOC] [TLE] Pepsi to Sponsor 'American Idol' - The New York Times [PAR] Jan 4, 2011 ... Fox will announce that Pepsi is the sole season-long sponsor for The X ... Media 
| Advertising ... But for Simon Cowell, who is moving from American Idol to The 
X ... Late last year, Coke, Pepsi and other beverage companies ... Along with 
Coke, Idol has two other major sponsors, Ford Motor and AT&T. [DOC] [TLE] THE MEDIA BUSINESS: ADVERTISING; Some sponsors are ... [PAR] Jan 22, 2003 ... AS ''American Idol'' returned to Fox last night for a second season, the ... by critics 
for a plethora of plugs for the sponsor's soft drink. ... And on ''Cram,'' which tests 
contestants on rapidly acquired knowledge, one challenge requires them to ... 
which was a major reason the company renewed its sponsorship... [DOC] [TLE] Coca-Cola Sponsorships: The Coca-Cola Company [PAR] The Coca-Cola Company is proud to have a long history of sponsoring major 
events, ... American Idol: Coca-Cola has been an official sponsor for all ten 
seasons of American Idol, the number one-rated ... has been the Official Soft 
Drink of the National Basketball Association, (NBA) in the U.S. since 1994. .... 
About Our Ads. [DOC] [TLE] Download All - Prevention Institute [PAR] sponsor American Idol, and Pepsi wouldn't have invested $1.2 billion in 2008 just 
to revamp its logo. Much of the ... What marketing tactics are soda companies 
using to distinguish their ... sumed (place), and limit the advertising seen by 
children and youth (promotion) ..... Today, Coke is embedded in one of the 
biggest com-. [DOC] [TLE] Ford, Coca-Cola Return for Season 13 of American Idol; AT&T ... [PAR] Jan 15, 2014 ... Ads & Brands: After 30 Years, Harley's Herit ... Ford and Coca-Cola, which 
have served as official Idol sponsors for each of the past 12 ... The soft drink giant 
is also backing exclusive behind-the-scenes content on the Idol website. ... 2 
biggest investor in broadcast TV, spending some $674.6 million. [DOC] [TLE] Coca Cola ends 13-year partnership with American Idol | Daily Mail ... [PAR] Dec 17, 2014 ... Coca Cola has been the top sponsor of American Idol since day one, from the ... 
But after 13 seasons, the soft drink giant has ended its relationship with ... The 
news comes on the back of a major reported drop in advertising ... The company 
would not further elaborate on its new plans for music marketing. [DOC] [TLE] AT&T Drops 'Idol' Sponsorship 01/20/2014 - MediaPost [PAR] Jan 20, 2014 ... AT&T Drops 'Idol' Sponsorship - 01/20/2014. ... After a decade-long-plus run, 
American Idol has lost one of its major advertising sponsors: AT&T. ... The phone 
company -- along with Ford Motor and Coca-Cola -- had been the ... soft-drink 
competitor Pepsi stepped up to the plate in the fall of 2011 to spend... [DOC] [TLE] Brands Take 'American Idol' Stage | Adweek [PAR] May 12, 2009 ... Each season there is only one American Idol. But the real winners may be the 
show's loyal sponsors. ... strong ties with three main benefactors: Coca-Cola, 
Ford and AT&T (previously Cingular). ... Advertisement

Question: This soft drink company is one of the major advertising sponsors of "American Idol"
Answer: Coca-Cola