[DOC] [TLE] Prudential Financial - Wikipedia [PAR] Prudential Financial, Inc. is an American Fortune Global 500 and Fortune 500 
company whose ... The company uses the Rock of Gibraltar as its logo. ... The 
use of Prudential's logo, The Rock of Gibraltar, began after an advertising agent... [DOC] [TLE] Prudential Insurance Co. | AdAge Encyclopedia of Advertising - AdAge [PAR] Sep 15, 2003 ... Prudential's logo subsequently became the heart of its brand identity. The 
company's "Own a piece of the Rock" ad campaign was developed... [DOC] [TLE] Prudential History - Our Company [PAR] Renamed "The Prudential Insurance Company of America," Prudential later 
adopted The Rock of Gibraltar as its company symbol, reflecting the strength and
... [DOC] [TLE] ADVERTISING - Shedding Light on 'The Rock' - NYTimes.com [PAR] Feb 6, 1987 ... LEAD: A YEAR and a half ago Prudential introduced its first corporate ad 
campaign that was intended to project its new image: that of a... [DOC] [TLE] THE MEDIA BUSINESS: ADVERTISING;Prudential's new campaign ... [PAR] Jan 17, 1996 ... THE words "Be your own rock" sound as if they might have been an ... Prudential 
plans to spend $56 million on the commercials as well as on ... It's a skill to 
manage your life, but, you know, it scared the bejabbers out of me.". [DOC] [TLE] Prudential Center Ads Declare, 'There's No Place Like Home ... and ... [PAR] Nov 3, 2014 ... In introducing its first brand campaign, the Prudential Center is inviting ... a wink 
at the Rock of Gibraltar logo of the arena's sponsor, Prudential,... [DOC] [TLE] New John Hancock, Prudential ads focus on retirees [PAR] Oct 9, 2006 ... Prudential's print and television ads for its investment products have ... The 
animal ads will still be shown, but the "Rock-Solid Retirement"... [DOC] [TLE] Prudential Proudly Presents: The Most Depressing Financial ... - Vice [PAR] Oct 29, 2013 ... Prudential, marketing nickname The Rock, just released this tragic tale ad last ... 
The metaphorical point of this real life Tortoise versus Hare ad? ... dying from 
cold and starvation, Prudential was building its empire by bilking... [DOC] [TLE] Prudential Financial Strength and Stability - WEA Member Benefits [PAR] Prudential Retirement Insurance and Annuity ... The Rock of Gibraltar ... in an 
advertisement in ... through its subsidiaries, provides the financial solutions. [DOC] [TLE] Prudential Financial | LinkedIn [PAR] See who you know at Prudential Financial, leverage your professional ... symbols
: The Rock , an icon of strength, stability, expertise and innovation. .... today 
launched its first television, print, social media and digital advertising campaign. [DOC] [TLE] Ad of the Day: Prudential - Adweek [PAR] Jun 7, 2011 ... Prudential, the financial-services provider long branded as "the Rock," seems 
particularly bound to project a certain degree of orthodoxy. So, it's... [DOC] [TLE] Fixing A Piece Of The Rock - Newsweek [PAR] Aug 7, 1994 ... The ad campaign is unconvincing because Simmons is describing a firm that 
doesn't ... To settle the charges, Prudential agreed last fall to repay wronged 
investors. ... The firm has already lost about 500 of its 6000 brokers. [DOC] [TLE] America and Gibraltar: two business-minded melting pots [PAR] Sep 16, 2014 ... Most Americans will recognise Gibraltar from the famous Prudential Insurance ... 
company Prudential has long used the Rock of Gibraltar in advertising to ... 
Prudential Insurance logo, which adopted the Rock as its company... [DOC] [TLE] Prudential Financial Inc. - Dictionary definition of Prudential ... [PAR] Along with its life insurance and annuities business, The Prudential .... 1896: 
Prudential's advertising department creates its long-standing Rock of Gibraltar 
logo. [DOC] [TLE] Prudential - The Best & Worst Super Bowl Commercials 2007 - TIME [PAR] Feb 5, 2007 ... Grade: CPlaying on its longstanding "piece of the rock" line, Prudential reminds 
us that a rock can fill you with wonder (Stonehenge) or touch... [DOC] [TLE] Professionalism Only Gets You So Far. Cause Marketing Needs ... [PAR] Sep 22, 2015 ... I remember seeing TV ads for

Question: It's the "rock" in Prudential's ads
Answer: Gibraltar