[DOC] [TLE] Juan Valdez - Wikipedia [PAR] Juan Valdez is a fictional character who has appeared in advertisements for the 
National Federation of Coffee Growers of Colombia since 1958, representing a 
Colombian coffee farmer. ... Juan Valdez had been embodied by Carlos Snchez 
since 1969 and voiced by Norman Rose. Snchez played Valdez in a brief... [DOC] [TLE] Carlos Snchez (Colombian actor) - Wikipedia, the free encyclopedia [PAR] Carlos Snchez portrayed Juan Valdez for over thirty years, from 1969 to 2006. 
He was originally a coffee farmer from Antioquia, Colombia. He currently is an 
artist in Medelln. Juan Valdez is a fictional character that has appeared in 
advertisements for ... He has become an icon for Colombia as well as coffee in 
general. [DOC] [TLE] Medelln Journal; A Coffee Icon Rides His Mule Off Into the Sunset ... [PAR] Nov 24, 2001 ... Carlos Sanchez, aka Juan Valdez, is being retired after thirty years because ... 
forcing Colombian growers' group to cut back on famous ad campaign; map (M) 
... Juan Valdez, the tradition-bound coffee farmer Mr. Snchez has played in ... Mr
. Snchez, 66, who has been playing Juan Valdez since 1969. [DOC] [TLE] BBC NEWS | Americas | Colombian coffee icon steps down [PAR] May 31, 2006 ... The actor who portrayed fictional Colombian coffee icon Juan ... "It's pretty 
nostalgic," said Carlos Sanchez, 71, who for 37 years promoted coffee as the 
moustachioed farmer. ... Carlos Sanchez who has played Juan Valdez since 
1969 ... Mr Sanchez said touring the world advertising Colombian coffee had... [DOC] [TLE] An Advertising Icon Steps Down After Four Decades On The Job 06 ... [PAR] Jun 2, 2006 ... Carlos Sanchez, the 71-year-old actor who has portrayed Juan Valdez, ... Ever 
the quintessential Colombian coffee farmer, he turned up at sporting ... playing 
the iconic coffee grower since 1969, including meeting Bill Clinton... [DOC] [TLE] Juan Valdez gets a makeover - Mail Tribune [PAR] Nov 30, 2007 ... Colombian coffee farmer Carlos Sanchez assumed the role in 1969, ... 
Subsequent ads, catering to a younger crowd, featured Juan Valdez surfing, ... 
reeling, and Colombian growers have been seeking new strategies ever since. ... 
He is played by Carlos Castaneda, 41, a coffee farmer and father of three... [DOC] [TLE] Will the Real Juan Valdez Please Stand Up? | People & Places ... [PAR] Sep 1, 2011 ... Being Colombia's most famous folk figure has its perks, even if you're an ... 
Valdez, who's been appearing in print and TV advertisements for ... But not every 
mule driver or coffee farmer can be Juan Valdezin this ... Duval held the 
position until 1969, when Carlos Snchez, a coffee farmer and artist from... [DOC] [TLE] FNC 80th anniv BrochureAR3.indd - Complete Coffee [PAR] of Coffee Growers of Colombia, FNC, has represented the ... Since 1970, the 
FNC has built: 9,946 aqueducts and ... Favourite. Advertising Icon. 2005 ... but, 
since 1969, this important character has been portrayed by a genuine coffee 
farmer. Until mid 2006, that farmer was Carlos Snchez of Medellin. Three years 
ago, the... [DOC] [TLE] Juan Valdez pours fresh cup to get cafe cachet - LA Times [PAR] Nov 22, 2007 ... "They cut advertising to practically zero, and that unfortunately was at the time ... 
Today, the coffee crisis has ended and Colombian coffee is selling for more ... 
after consumers voting in an industry forum named him their favorite icon, ... 
Colombian coffee farmer Carlos Sanchez assumed the role in 1969,... [DOC] [TLE] Coffee news: Colombian coffee icon steps down - Cofei.com [PAR] Cofei.com - Colombian coffee icon steps down. ... "It's pretty nostalgic," said 
Carlos Sanchez, 71, who for 37 years promoted coffee as the moustachioed 
farmer. Juan Valdez has played a role in presenting a positive side of Colombia 
to the ... of playing the iconic coffee grower since 1969, including meeting Bill 
Clinton and... [DOC] [TLE] The Value of Authenticity in Glocal Strategic Communication: The ... [PAR] As the National Federation of Coffee Growers of Colombia

Question: Carlos Sanchez, a Columbian coffee farmer, has portrayed this advertising icon since 1969
Answer: Juan Valdez