[DOC] [TLE] Matchbox (brand) - Wikipedia [PAR] Matchbox is a popular toy brand which was introduced by Lesney Products in 
1953, and is now owned by Mattel, Inc. The brand was named as ... To make 
such miniatures, the designers took detailed photographs of the real models, ... 
The result was, at first, a strange but interesting line of fast-wheeling cars, trucks, 
and... [DOC] [TLE] Die-cast toy - Wikipedia [PAR] The term die-cast toy here refers to any toy or collectible model produced by 
using the die ... Beginning in the mid 1970s, trucks and other commercial 
vehicles took a lion's ... (owned by the larger Bandai toy company) created a line 
of die-cast toys ... Later (1997), Mattel bought Matchbox, essentially making Hot 
Wheels and... [DOC] [TLE] Hot Wheels - Wikipedia [PAR] Hot Wheels is a brand of 1:64, 1:43, 1:18 and 1:50 scale die-cast toy cars 
introduced by American toy maker Mattel in 1968. It was the primary competitor of 
Matchbox until 1997, when Mattel bought Tyco Toys, then-owner of Matchbox. ... 
In 1968 the first production line of Hot Wheels Cars is known as The Original 
Sweet 16,... [DOC] [TLE] Matchbox - I Remember JFK [PAR] Japan was the cheap place to make everything back in the 50's and 60's. ... So 
he took an existing Lesney toy, a green and red road roller, and ... boy had either 
Matchbox, Hot Wheels, or both brands of cars in their bedrooms. ... But Mattel has 
for the most part kept Matchbox a more serious, accurate line of miniatures. [DOC] [TLE] Sixty years of Matchbox cars - Telegraph [PAR] Jul 17, 2013 ... More than three billion Matchbox cars have been sold in the last 60 years. ... In 
the Sixties, Lesney would become the fourth largest toy company in Europe ... of 
Mattel which, worryingly for collectors, also owns Hot Wheels. .... Growing up in 
the late-sixties I loved my collection of 50's and 60's Matchbox cars,... [DOC] [TLE] Still rolling: Tiny Matchbox cars celebrate 50 years of fun - Las ... [PAR] Apr 9, 2002 ... 1 maker of die-cast toy vehicles in the world, the two companies ... Although, 
when he does purchase a new Matchbox toy, Shaver no longer takes it out and 
plays with it ... toy companies until Mattel introduced Hot Wheels in the late '60s. 
... Matchbox responded with its own line of speedy cars in 1969, the... [DOC] [TLE] Matchbox_(toy) : dfinition de Matchbox_(toy) et synonymes de ... [PAR] Matchbox is a die cast toy brand introduced by Lesney Products in 1953 and 
currently owned by Mattel, Inc. Matchbox toys were so named .... The result was, 
at first, a strange but interesting line of fast-wheeling cars, trucks, and ..... A few 
further models were made in the late '60s or early '70s, amongst them several 
bus... [DOC] [TLE] Matchbox Toy Cars - Toystore.com [PAR] The Matchbox brand name and line of highly detailed miniature cars and trucks ... 
in 1953 and was eventually purchased by the American Mattel toy company in 
1997. ... Back in the late 50's the company's first major sales success was a ... 
detail in the tiny 1/75th scale by taking detailed photographs of the real vehicles 
and... [DOC] [TLE] Model and Toy Car Business - Joe Sherlock [PAR] No, it's about Great Britain and the decline and fall of the toy car industry. ... drop 
75% after the introduction of Hot Wheels, made by U.S. toy giant, Mattel. .... Later, 
Franklin Mint and Matchbox got in the game, adding expensive little models to 
their line. ... Scale Pioneer: David Sinclair, who owned and operated Sinclair's 
Auto... [DOC] [TLE] A production line of glitter and promise  creating | Hemmings Daily [PAR] Jul 14, 2014 ... Matchbox cars roll off the assembly line in 1965. ... was later bought out by Mattel 
(manufacturer of the rival Hot Wheels line), .... The mid to

Question: In the late '60s Mattel took on Matchbox with this line of toy cars; today it owns both
Answer: Hot Wheels