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A device, ploy or angle to increase appeal or attention; you gotta have one. [DOC] [TLE] Gimmick - definition of gimmick by The Free Dictionary [PAR] 1. a. A device employed to cheat, deceive, or trick, especially a mechanism ... 1. 
an ingenious or novel device or stratagem, esp. one used to draw attention or 
increase appeal; stunt; ploy. ... "there may be some great new gizmo around the 
corner that you will want to use" ... Slang: angle, kick. .... And what if you get it 
wrong? [DOC] [TLE] gimmick - WordReference.com Dictionary of English [PAR] an ingenious or new device, plan, or action, esp. one used to draw attention or 
increase appeal; stunt; ploy:They needed a gimmick to sell their cars. ... that good 
must have a gimmick in it somewhere. a hidden mechanical device by which a 
magician ... 1.See corresponding entry in Unabridged stunt, plan, ruse, ploy; 
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Absence diminishes little passions and increases great ones, as wind ..... It looks 
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responses back to comments people are leaving you and gotta say,... [DOC] [TLE] E-cigarettes: The growing popularity of an unregulated drug delivery ... [PAR] Aug 19, 2013 ... However, I deem it appropriate to mention that one of the topics that I blog most ... 
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classic ethnographic reliance on wide-angle ... simply a realist device to 
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Question: A device, ploy or angle to increase appeal or attention; you gotta have one
Answer: Gimmick