[DOC] [TLE] THE MEDIA BUSINESS - ADVERTISING -- ADDENDA - Coors ... [PAR] Zima (pronounced ZEE-ma), a clear, carbonated malt beverage with natural 
flavors, will be introduced on Sept. ... Zima is called "zomething different" in a 
campaign created by Foote, Cone & Belding, San ... ADVERTISING -- ADDENDA
; Coors Testing New Beverage. By GERALDINE FABRIKANT. Published: August 
7, 1992. [DOC] [TLE] Zima (drink) - Wikipedia [PAR] Zima Clearmalt was a clear, lightly carbonated alcoholic beverage, that was 
made and distributed by the Coors Brewing Company. ... Tab Clear. The slogans 
used in early advertisements for Zima were "a truly unique alcohol beverage" and 
"Zomething different". ... "Zima gets a new look and a second chance". The Japan
... [DOC] [TLE] CLEAR THINKING | Westword [PAR] Sep 6, 1995 ... "Consumers told us they wanted something easy to drink with a light, ... Then we 
took samples out to different markets across the country ... After consulting 
research-and-marketing firms, Coors decided to christen its new beverage Zima. 
... In September 1992 Zima was introduced in Nashville, Sacramento... [DOC] [TLE] Why Zima Faded So Fast - Bloomberg [PAR] Mar 10, 1997 ... Launched nationally in 1994 into the thick of the New Age beverage ... It'z 
zomething different," replied the mysterious pitchman in his white suit and black 
hat. ... Zima was tested in three markets in the fall of 1992, and scored big ... by 
enumerating what Zima was not, Coors never made it clear what it was. [DOC] [TLE] The long, slow, torturous death of Zima. - Slate [PAR] Drink. Wine, beer, and other potent potables. Nov. 26 2008 6:53 AM ... Miller, 
then one of Coors' chief rivals, mastered this technique, too, creating Clear Beer, 
which failed miserably. ... was no foamy head, and the taste was sodalike rather 
than malty. ... who replaced his S's with Z's and touted Zima as "zomething 
different. [DOC] [TLE] ZIMA R.I.P: 1992-2008 - BrightestYoungThings - DC [PAR] Breaking News: your favorite malternative beverage Zima is dead. A brief 
history of Zima: Coors first launched Zima in 1992 in a few choice markets. ... for 
Zima were a truly unique alcohol beverage and Zomething different, and that 
was ... The fact that Zima was a malt-based beverage gave it an advantage over 
wine... [DOC] [TLE] Good Bye Old Friend! - Beer Talk - Junedale Discussion Board 2.0 [PAR] Oct 3, 2008 ... I personally met Zima Clear Malt ( Zima for short) back in March of 1993 ... The 
reported launch date of this product varies from 1992-94 ... Rumors spread 
through the beverage industry that Coors Brewing will introduce a new product ... 
Coors's strategy is to come up with something 'different' so that they... [DOC] [TLE] Zima Malt Liquor | Antiques Guide [PAR] Rare Zima Hat Baseball Cap Clear Malt Liquor Beer Black Snapback ... .com/
news/money/millercoors-ends-production-malt-liquor-drink-zima-article- ... the 
clear malt beverage zima introduced by coors brewing co. in 1992 because of .... 
originally touted as zomething different a clear alternative to beer but also a malt 
liquor... [DOC] [TLE] Zima - Scribd [PAR] ZIMA A clear, carbonated, malt-based beverage called Zima (Zima is the Russian 
word for winter) was launched in 1992 and was Coors' only non-beer product. ... 
nationwide in 1994 behind the slogan "Zomething Different". drinking a Zima and 
... switching between premium brands.called premium segment is made up of... [DOC] [TLE] Zima - Scribd [PAR] ZIMA A clear, carbonated, malt-based beverage called Zima (Zima is the Russian 
word for winter) was launched in 1992 and was Coors' only non-beer product. ... 
behind the slogan "Zomething Different".90. with Coors eventually settling on ... to 
try new and unique alcoholic drinks.called premium segment is made up of... [DOC] [TLE] Zima - Scribd [PAR] ZIMA A clear, carbonated

Question: In 1992 Coors introduced zomething new & different, this clear malt beverage
Answer: Zima