[DOC] [TLE] Beer in Mexico - Wikipedia [PAR] Beer in Mexico has a long history. While Mesoamerican cultures knew of 
fermented alcoholic .... Cervecera Toluca became Cervecera Modelo in 1925, 
and soon began ... The best-known and best-selling Mexican beer in the U.S. by 
far is Corona, ... Starting in the 1980s, the enterprise began new businesses, 
such as... [DOC] [TLE] CORONA LOSES FADDISH SPARKLE - The Washington Post [PAR] Apr 17, 1990 ... Even now, it remains a top-selling beer import, second only to ... And its U.S. 
importers take heart in recent signs that the sales ... drastically for the brew that 
became so fashionable in the mid-1980s. ... Desperate to get out the product, 
Corona employees in Mexico loaded the beer onto container ships near... [DOC] [TLE] We Don't Need No Stinking Limes | BeerAdvocate [PAR] Jun 20, 2001 ... Even back in the mid to late 1980's, when yuppies were riding on the ... drinkers 
seemed to always go with the tackiest of drinking trends. ... Corona Extra : The #1 
import in the US today, it beat out Heineken ... Pacifico Clara : A pale gold, full-
flavored lager and one of the top selling beers in Mexico, made... [DOC] [TLE] Tecate: Beer Import That's Not Flat : Retailing: Sales of the Mexican ... [PAR] Aug 15, 1990 ... After years of growth, sales of imported beer slowed. ... These are tough times for 
beer importers, but one Mexican beer is bucking the trend. ... other brands of 
Mexican beer--not including Corona--in the United States. ... Tecate's growth has 
made it one of the 10 best-selling imported beers in the nation. [DOC] [TLE] Diaspora Marketing - Harvard Business Review [PAR] For instance, the United States has 32 million Mexican-Americans; Germany, 4 
million ... relatives, friends, and trends in their homelands, making it easier for 
emerging-market ... of that segment, and the fifth-largest imported beer by volume 
in the United States. .... Corona quickly became the drink of choice among 
yuppies. [DOC] [TLE] Mexican Beer [PAR] Corona Beer, started in Mexico in 1925 by Grupo Modelo, became a dominant ... 
Extra was "the number-one selling beer in Mexico and the leading exported 
brand. ... from our competitors, not just American beers, but imported beers as 
well. ... in the early 1980s, it was billed as a beer for Yuppies, a popular 
demographic... [DOC] [TLE] Wawa Inc facts, information, pictures | Encyclopedia.com articles ... [PAR] In the late 19th century Millville owner George Wood became interested in ... 
Deciding to counter the supermarket trend, Grahame Wood, Jr., grandson of ... 
Traditionally the best-selling convenience store items have been gasoline, ... 
Only a very few Wawa stores sold gasoline at this time, however, and none sold 
beer (as... [DOC] [TLE] Corona: results from Warc.com [PAR] This case study demonstrates how Corona, a Mexican beer brand, got itself 
noticed ... This case study describes how Constellation Brands in the USA 
extended the .... beer brand Corona Extra, needed to shake off its image as a 
1980s yuppie fad. ... in Latin America, with five in the top ten and Corona sitting in 
the top spot. [DOC] [TLE] Leo Van Munching Jr., Empire Builder for Heineken, Dies at 89 - The ... [PAR] Feb 15, 2016 ... Then You Become His Boss. ... By then, Heineken had been the best-selling 
imported beer in ... it arrived in the United States as Amstel Light in the early 
1980s, initially ... By the late 1980s, fending off a challenge from Mexican beers 
that ... the decade had minted (and named) a new demographic, yuppies,... [DOC] [TLE] Forget the Hipster, the YUCCIES are the new crowd in town | Daily ... [PAR] Jul 7, 2015 ... Hipsters have heavily influenced trends for the last decade, but there is a ... also 
want to have the income and life of luxury that comes with being a yuppie. ... This 
environment makes

Question: The top-selling Mexican beer in the U.S., it became a yuppie trend in the 1980s
Answer: Corona