[DOC] [TLE] Advertising: Listen A Minute.com: English Listening Lesson [PAR] Is BMW really The ultimate driving machine like they say in their ads? British 
Airways used to say they were The world's favourite airline, but had to stop... [DOC] [TLE] LH To Be Officially The World's Favourite Airline - Airliners.net [PAR] Jun 30, 2002 ... BA will always be the world's favourite airline in the public's mind. ... The article 
didn't say respect, but I put it there because it seems that before, .... to be 
concerned with BA's well-established advertising tactics. ..... The are there to stir 
emotions and aid brand recognition - they're not there to be taken literally. [DOC] [TLE] British Airways relaunches itself with new slogan that nods to its ... [PAR] Sep 20, 2011 ... The 'world's favourite airline' as was uses a 90-second TV 'brand' ... Ten serving 
cabin crew members appear in the advert, though neither they nor BA would say 
whether ... Nostalgic: BA's re-launch mini film will delight with its potted history ... 
Moving on: The ad also features a Douglas DC-3 Dakota from... [DOC] [TLE] ESL conversation lesson on advertising - Teburg.cz [PAR] Is BMW really The ultimate driving machine their in say they like ads? British 
Airways used to say they were The world's favourite airline, stop to had but it... [DOC] [TLE] AdSlogans.com -- Wise Words/19 [PAR] WISE WORDS -- A VARIETY OF ARTICLES ABOUT ADVERTISING SLOGANS .... 
There were awful fights about the endline, says Collister. They're ... They can 
be a useful centre of gravity for a campaign. ... Think of Tesco's 'every little helps', 
British Airways' 'the world's favourite airline' or British Rail's 'we're getting there'. [DOC] [TLE] British Airways - Wikipedia [PAR] British Airways, often shortened to BA, is the flag carrier and the largest airline in 
the United Kingdom based on fleet size. When measured by passengers carried, 
it is second-largest in the United Kingdom behind easyJet. The airline is based in 
Waterside near its main hub at London Heathrow ... On 31 March 1974, all four 
companies were merged to form British Airways. [DOC] [TLE] The Heart of the Matter: To Fly. To Serve. To Do The Absolute ... [PAR] Oct 31, 2011 ... The ad I saw described the change this way: "It's not a slogan. ... I assume that 
when they work to come up with a new corporate slogan, they bring their A game 
and ... Hey British Airways and MSNBC, if you're reading this: I know my shit .... 
time since it was the "World's favourite airline" if indeed it ever was. [DOC] [TLE] Advertising - Scribd [PAR] Is BMW really The ultimate driving machine like they say in their ads? British 
Airways used to say they were The world's favourite airline. More free lessons at
... [DOC] [TLE] Advertising - Scribd [PAR] Is BMW really The ultimate driving machine like they say in their ads? British 
Airways used to say they were The world's favourite airline. but had to stop... [DOC] [TLE] British Airways Launch Heritage - based Advertising Campaign 'To ... [PAR] Oct 14, 2011 ... British Airways is to launch its biggest ad campaign in 11 years with a 20m push 
using staff to ... They're rarely noticed, but they've always been at the heart of 
everything we do. ... The 'world's favourite airline' as was uses a 90-second TV '
brand' campaign to celebrate its ... Have your say: //t.co/3l0k7XVB. [DOC] [TLE] Taglines and Truisms 24 ways [PAR] Dec 23, 2014 ... Do they say that they design delightful digital experiences, craft beautiful ... 
When an advertising campaign is effective, its tagline stays with you, ... their 
advertisers to the now famous tagline, The world's favourite airline. ... Our truism 
is that we're flexible, Fabulously flexible as our tagline now expresses. [DOC] [TLE] British Airways 747: First Class London - Miami Review  Airways ... [PAR] Sep 3, 2016 ... In fact, they were the

Question: Their ads say they're "The World's Favourite Airline"
Answer: British Airways