[DOC] [TLE] Powerade - Wikipedia [PAR] Introduced, 1990; 26 years ago (1990). Website, powerade.com. Powerade is a 
sports drink manufactured and marketed by The Coca-Cola Company. ... The 
presiding judge ruled in favor of Coca-Cola, for a number of reasons: the ads ... In 
2007, Powerade Zero, a one hundred-calorie sports drink with electrolytes, which
... [DOC] [TLE] Powerade marketing Essay Example | Topics, Sample Papers ... [PAR] Not because of fierce competition against Gatorade in the sports drink ... 
Powerade is an energetic drink made by the Coca-Cola company. ... in the third 
trimester, having in account that in 1990 the drink was launched at it got less than 
a 10%. ... 2009, confirming its status as the countries number one selling sports 
drink. [DOC] [TLE] Gatorade Still Champ in Sport Drinks - NYTimes.com [PAR] Aug 29, 1991 ... Coca-Cola has been fiddling with its Powerade sports drink for about a year. ... 
started selling Gatorade Light, for calorie-conscious consumers. ... and all sports 
drinks, 1987-1991 The 1990 sales of top competitors in the... [DOC] [TLE] The Coca-Cola Company - Dictionary definition of The Coca-Cola ... [PAR] At that time Coca-Cola introduced its own sports drink, a powder that the 
consumer ... markets, but in 1992 Coca-Cola began selling PowerAde with 
greater success. ... With Gatorade under the banner of Coca-Cola's top 
competitor, PepsiCo, the .... Sprite in the 1990s was no longer viewed as 
competing in the lemon-lime... [DOC] [TLE] The Coca-Cola Company Advertising & Marketing Profile [PAR] ... major territory. In 1997, Coca-Cola and its sister brands achieved more than 1 
billion servings per day. ... It owns four of the world's five best-selling soft drinks. [DOC] [TLE] The Coca-Cola Company - Company Profile, Information, Business ... [PAR] The Coca-Cola Company is the world's number one maker of soft drinks, selling 
... and Cherry and Vanilla Coke); sports drinks (POWERade and Aquarius); juices 
... the entire country selling the company's syrup, and by 1895 Coca-Cola was .... 
to introduce new beverages during the 1960s was competition from Pepsi Cola,... [DOC] [TLE] Case: Coca-Cola Company: A Global Preference - Wiley [PAR] As one of the world's best known brands, Coca Cola has endured some 
important changes in ... This was the major challenge facing the Coca-Cola 
Company in the mid -1990's. ... Meanwhile, the competition had not been 
sleeping. ... It introduced PowerAde, challenging Gatorade in the $1.2 billion 
sports drink market, and... [DOC] [TLE] For this sports drink startup, Gatorade is the No. 1 target - Fortune [PAR] Jun 4, 2015 ... BodyArmor, which Repole founded with Fuze Beverage creator ... Repole tells 
Fortune that it's currently the only sports drink startup to still ... as Gatorade has 
historically crushed the competition within two. ... That venture's main product, 
Vitaminwater, took off and was eventually sold to Coca-Cola in 2007... [DOC] [TLE] Gatorade's Formula for Staying On Top: A Blitz of Research - WSJ [PAR] Gatorade's share still stands at 81% in what has become the hottest-selling 
segment of ... The Gatorade Sports Science Institute has made Gatorade one of 
the most ... Before long, Gatorade became the drink of choice not only for pro 
athletes and ... Coke and Pepsi entered the market in the early 1990s with their 
PowerAde... [DOC] [TLE] Marketing strategies of coca cola (1) - SlideShare [PAR] Dec 4, 2013 ... The competition in the soft drink industry had become very tough. ... The 
marketing strategies which were made by Coca-Cola company to win ... So, the 
Indian soft drink industry saw a dramatic change in the decade of 1990s. ..... 
mineral water (Dasani and Ades), and sport drinks (Powerade), and others. [DOC] [TLE] Gatorade revs drink rivalry | The Columbus Dispatch [PAR] Feb 12, 2011 ... As another

Question: In 1990 Coca-Cola introduced Powerade to compete with this No. 1-selling sports drink
Answer: Gatorade