[DOC] [TLE] Lexus - Wikipedia [PAR] Lexus (, Rekusasu) is the luxury vehicle division of Japanese automaker 
Toyota. .... visited Lexus designers in Japan and noted an obsessive attention to 
detail, became "The Relentless Pursuit of Perfection. .... Division executives in 
2006 announced an expansion goal from 68 countries to 76 worldwide by 2010. [DOC] [TLE] Global Website | 75 Years of Toyota | Section 3. Rapid Growth of the ... [PAR] When TMS began recruiting dealers with a goal of 200 stores, approximately ... 
the United States during the launch was "The Relentless Pursuit of Perfection". ... 
the Lexus brand name in the European market where many luxury cars were... [DOC] [TLE] Lexus: The Inconsistent Pursuit of Perfection | Instinct | brand equity [PAR] Toyota had conquered the North American market with cars that had an ... Toyota 
invented an entirely new Brand of automobile, Lexus, to take on the luxury market
. ... For the purpose of showing the next guy under the hood that this crucial and 
... With their classic positioning statement, The Relentless Pursuit of Perfection,... [DOC] [TLE] The Brand Man Speaks: Relentless pursuit of mediocrity: Toyota ... [PAR] The goal is to educate people and companies about branding, the most powerful 
... Toyota also changed the luxury car game with the introduction of Lexus 20 
years ago. ... In my opinion Lexus should drop the "Relentless Pursuit of 
Perfection"... [DOC] [TLE] EXECUTIVE SUMMARY [PAR] Lexus Automobile Company has one of the leading marketing programs of any ... 
adheres to the Lexus company mission and goal, "The Relentless Pursuit of 
Perfection". ... to retain their prestigious position as a leader in the luxury car 
market. [DOC] [TLE] Trademarks: Lexus slogan change in the works? | LeftLaneNews [PAR] Sep 7, 2006 ... From 1989 to 1999, "The Relentless Pursuit of Perfection" was the luxury 
automaker's primary tag line. In 2000, that changed to "The... [DOC] [TLE] Lexus: The Relentless Pursuit of Perfection, by Chester Dawson ... [PAR] Jul 16, 2004 ... The amazing story of how a parochial Japanese company shook the luxury car 
market to its foundations. [DOC] [TLE] The Relentless Pursuit of Perfection: The Lexus Brand Strategy [PAR] Oct 19, 2012 ... The Relentless Pursuit of Perfection: The Lexus Brand Strategy. Branding ... The 
Opportunity: Gain a foothold in the largest luxury car market in the world. ... The 
goal was to leverage their core competencies in building quality... [DOC] [TLE] Lexus of Rockhampton [PAR] At Lexus, the relentless Pursuit of Perfection is the fundamental desire that drives 
us. ... Once you get behind the wheel of a Lexus, you will discover standard 
luxury features ... The Pursuit of Perfection is a goal without an endpoint, as we 
are always ... dealer delivery charge, stamp duty and Luxury Car Tax (if 
applicable). [DOC] [TLE] No more bland for the Lexus brand as auto maker aims for excitement [PAR] Jul 16, 2012 ... Toyota is engineering a top-to-bottom makeover at its luxury brand. ... Lexus was 
true to their tagline: The relentless pursuit of perfection. ... The goal is to become 
much more than the maker of faultless cars with fairly bland... [DOC] [TLE] 20 Interesting facts about Lexus - mydriftfun.com [PAR] Sep 28, 2016 ... If there is such thing as an affordable luxury car, Lexus is definitely the leader in 
... In 1992 Lexus division reached its original goal, set by the parent company: the 
Japanese automaker ... The Relentless Pursuit of Perfection.. [DOC] [TLE] The Relentless Pursuit of Perfection - Sermon Text - Joe Iovino [PAR] Oct 31, 2011 ... In 1989 Toyota entered the luxury car market with the Lexus line of vehicles. ... 
began for the new line, the slogan was simple: the relentless pursuit of 
perfection. ... Perfection is a great goal for designing and manufacturing of... [DOC] [TLE] The Lexus Story | About | Lexus Canada [PAR] That's the year Chairman, Eiji Toyoda challenged the company to develop a 
luxury automobile to rival Europe's finest  a vehicle that would stir the souls of... [DOC] [TLE] Download as a PDF - CiteSeerX [PAR] .

Question: "The relentless pursuit of perfection" is the goal of this luxury automaker
Answer: Lexus