[DOC] [TLE] Hertz vs. Avis advertising wars: How an ad firm made a virtue out of ... [PAR] Aug 12, 2013 ... The We Try Harder ads were an instant hit. Within a year, Avis went from losing 
$3.2 million to earning $1.2 millionthe first time it had been... [DOC] [TLE] Avis Rent-A-Car 'We Try Harder' Commercial (1978) - YouTube [PAR] Jan 17, 2014 - 34 sec - Uploaded by Bionic Disco"We try harder - Avis. Avis - we don't know another way." Avis rent-a-car  commercial ... [DOC] [TLE] "We try harder" - Avis differentiating slogan, best slogans ever ... [PAR] In 1963, Avis Rent A Car System, Inc. debuted a new advertising campaign that 
featured a brand-new tagline  "We Try Harder." The now-famous slogan has... [DOC] [TLE] Brilliant "We Try Harder because we're number two" campaign for ... [PAR] Brilliant "We Try Harder because we're number two" campaign for Avis Car 
Rental | See more about Try Harder, Car Rental and Number Two. [DOC] [TLE] Advertising: Trying Harder - TIME [PAR] Sirens wailed. Thus was launched one of Madison Avenue's most successful ad 
campaigns, whose slogansAvis Is Only No. 2, We Try Harderrapidly worked
... [DOC] [TLE] Here's The New Tagline Avis Will Use After 50 Years Of 'We Try ... [PAR] Aug 28, 2012 ... Avis will drop its famous tagline, "We Try Harder." The tagline was penned by 
DDB's Paula Green in 1962 when the then-No.2 car rental... [DOC] [TLE] avis celebrates customers and employees in new 'we try harder' [PAR] At Avis, we treat people like people and that's what 'We try harder' is all about. 
And for Avis, it's more than a slogan, it's an ethos and our people live it every day.
". [DOC] [TLE] We Try Harder (but What's the Point?) - The New York Times [PAR] May 16, 2007 ... The swirl of financial activity around Avis for the past six decades has had little or 
nothing to do with the business of renting cars. [DOC] [TLE] Avis Mission & Values - Avis Car Rental [PAR] ... that cater to our customers' individual needs...always conveying the 'We Try 
Harder' spirit with knowledge, caring and a passion for excellence." Our Values. [DOC] [TLE] Avis||We try harder! - Vacation At Sea [PAR] Vacation At Sea - Your specialist for reduced interline and tourism industry rates. [DOC] [TLE] We Try Harder Ad from Avis  Swipe File Archive  Marketing ... [PAR] A great example from our swipe file ... We Try Harder Ad from Avis - one of the 
many profitable marketing & rare copywriting examples from our huge archive. [DOC] [TLE] What ever happened to we try harder? - JBarrows [PAR] Jul 12, 2013 ... Remember Avis' slogan We Try Harder? It was in response to Hertz who was (
and still) is the #1 Car Rental company in the world. Avis took... [DOC] [TLE] How Avis made the best of  not being the best [PAR] Jun 5, 2009 ... Avis then explored opportunities and competitive advantages of being second 
best, which led to their famous slogan: "we try harder." [DOC] [TLE] We are Number 2 but we try harder | Ron Moss's Blog [PAR] May 7, 2010 ... WE ARE NUMBER TWO BUT WE TRY HARDER!! Consumers responded to the 
ad as they were able to relate Avis to Hertz which was Number... [DOC] [TLE] The Sell! Sell! Blog: Advertising Greatness #2: Avis [PAR] Sep 29, 2008 ... ... great advertising, strategy and creative idea in one, and firmly rooted in 
something truthful. "Avis is only No.2 in rent a cars. So we try harder". [DOC] [TLE] Avis resurrects 'We try harder' strapline in first TV campaign ... [PAR] Jun 24, 2014 ... Avis is bringing back its brand strapline 'We try harder' after a 50-year hiatus as 
part of its first TV campaign to be screened in the UK as it looks

Question: "We Try Harder"
Answer: Avis