[DOC] [TLE] Mattel's Barbie sales down for a third consecutive year - Fortune [PAR] Jan 30, 2015 ... Toy maker's results also hurt by weak Fisher-Price sales. ... Wall Street had also 
projected revenue to total $2.12 billion. What you might have... [DOC] [TLE] Mattel Revenue Grows as Barbie Sales Increase - WSJ [PAR] Feb 1, 2016 ... Toy maker reports its first quarterly revenue increase in more than two years as 
sales of its iconic Barbie notched a rare increase, driving profit up in the key ... 
that the toy maker's dividend, currently yielding 5.7%, was at risk. [DOC] [TLE] Mattel Makes Play to Revive Declining Sales of Barbie - latimes [PAR] Feb 8, 2002 ... Barbie, the doll that accounts for nearly a third of the El Segundo-based toy 
maker's $4.8-billion revenue, is showing signs of age as she turns 43 this year. 
Sales of ... collectible Barbie dolls, a mostly adult product, falling 40%. [DOC] [TLE] Publishers vow to stop tracking kids' personal data | SmartBrief [PAR] Mattel dropped the ball by focusing on its own struggling Barbie brand, even as ... 
The year-end holiday season accounts for 40% of revenue for toymakers... [DOC] [TLE] Is Barbie dead? - Apr. 16, 2015 - CNN Money [PAR] Apr 16, 2015 ... Mattel investors say goodbye and Barbie says hello. ... Although revenue fell from 
a year ago and Mattel (MAT) posted a loss, sales ... But Mattel's stock is down 
nearly 20% this year and has fallen almost 40% from its high in the past year. .... 
My Account  Mobile Site & Apps  Facebook  Twitter  LinkedIn. [DOC] [TLE] Little Girls Aren't Playing With Barbie Dolls - Forbes [PAR] Jul 17, 2013 ... Barbie revenue in the United Stated decreased by more than 40% to $460 million 
last ... The pouty-lipped, big-headed girls from toymaker MGA... [DOC] [TLE] Competition From Everywhere Has Hasbro, Mattel ... - Advertising Age [PAR] Dec 2, 2013 ... 2 toy maker by revenue behind Mattel, chooses mainly to focus on the building-
blocks aisle ... that own, between them, Barbie, American Girl, Furby, Fisher-Price
, ... estimates that Mattel and Hasbro account for 60% of the U.S. toy industry ... 
Toymakers also compete against some of their biggest distributors. [DOC] [TLE] Nobody Likes Barbie Anymore - The Atlantic [PAR] Jul 17, 2013 ... Mammoth toymaker Mattel posted a quarterly profit of $78.3 million, ... American 
Girl now accounts for 40% of Mattel's growth, according to CEO... [DOC] [TLE] Who is this American Girl who is outselling Barbie? | Life and style ... [PAR] Jul 21, 2013 ... US toymaker Mattel says sales of Barbie are declining, while American Girl ... 
while American Girl's increased by 14% and now account for 40% of Mattel's 
growth. ... Mattel profit slumps as Barbie's appeal continues to fade. [DOC] [TLE] 5 Key Takeaways From Mattel's Q2 Earnings Call -- The Motley Fool [PAR] Jul 26, 2016 ... Barbie's broad-based strength, soft overall doll sales, and the huge upside to the 
new. ... The leading toy maker's revenue and earnings declined from the ... The 
stock has returned over 40% in the past year, significantly... [DOC] [TLE] Barbie case 9-2 [PAR] ... the sales of Barbie, Mattel's signature doll and profit engine, which account for 
..... up about 40% so far in 2005.60 According Isaac Larian, founder of toymaker... [DOC] [TLE] Mattel Should Cut Its Dividend by 40% - Barron's [PAR] Mar 25, 2015 ... ... $1.52 would allow needed reinvestments in the toy maker's business. ... Given 
ongoing declines with Mattel's largest brands, revenue ... for Barbie or Fisher-
Price, which account for more than 40% of Mattel's gross revenue. [DOC] [TLE] Mattel, Like Barbie, Is Getting A Makeover - Barron's [PAR] May 27, 2010 ... Shares of the toymaker should benefit from an improved product lineup and solid 
earnings growth. ... AROUND THE TIME BARBIE TURNED 40 in 1999

Question: Barbie accounts for about 40% of this toymaker's revenue
Answer: Mattel