[DOC] [TLE] Top 5 All Time Chevy Ad Campaigns: #2 Like A Rock - Chevy ... [PAR] Apr 23, 2015 ... Chevrolet's Like A Rock ad campaign was one of the most ... off this rock song 
in a commercial was convincing the artist, Bob Seger to give ... the song and 
slogan Like A Rock were used in Chevrolet truck ... GM considered bringing 
back the Like A Rock slogan and tagline because of its popularity. [DOC] [TLE] Ad Break: The 2014 Chevrolet Silverado Is Strong - GM Authority [PAR] Jul 1, 2013 ... You know how people still attach to that powerful slogan and Bob Seger song? 
Well, this new 2014 Silverado ad has a similar feel as that... [DOC] [TLE] How Chevy's Campaign Ideas Took Root | Special ... - Advertising Age [PAR] Oct 31, 2011 ... Former Chevrolet ad executies reflect on how their campaign ideas developed. ... 
It became so popular that a Vietnam vet asked if Hudler could send him the music 
... Chevrolet General Manager Kurt Ritter, Chevy truck ad director Mac ... was 
listening to a Bob Seger album and heard the song "Like a Rock. [DOC] [TLE] Chevrolet Trucks "Like A Rock" Commercial Gosh I always loved ... [PAR] See more about Chevrolet Trucks, Trucks and Commercial. ... Bob Seger ... "Like 
A Rock" Commercial Gosh I always loved that commercial and that song! [DOC] [TLE] Happy 100th Birthday, Chevrolet - Bloomberg [PAR] 3, 1911, racing driver Louis Chevrolet and ousted General Motors (GM) ... Six 
and H-Series Chevrolet Fours, a popular, cheaper 4-cylinder vehicle. ... Early in 
1942, Chevrolet switches to producing explosive shells, trucks, and ... ad 
campaign that helps define the company through a 1986 song by Bob Seger, 
Like a Rock. [DOC] [TLE] Television Advertisement - Use of Popular Music | - LiquiSearch [PAR] The use of previously recorded popular songs in television advertisements ... as 
Bob Seger's "Like a Rock" used for Chevy trucks), but more often are simply used 
to ... of their music in advertisements and songs have gained popularity and sales 
... Commercial Break  Commercial Breaks  Malaysian Television  Stereo MCS... [DOC] [TLE] Like a Rock: Chevy celebrates 100th anniversary - CNS News [PAR] Nov 2, 2011 ... On the way to selling more than 204 million cars and trucks, Chevy invented the 
... By 1927, Chevy overtook Ford as the country's most popular brand, selling ... 
my Chevy to the levee, but the levee was dry") and Bob Seger's "Night Moves" in 
... A 1991 ad campaign featuring Seger's hit song "Like a Rock"... [DOC] [TLE] Chevrolet: Unlikely Cornerstone for General Motors - The New York ... [PAR] Oct 21, 2011 ... POPULAR CULTURE ... Bob Seger, whose Like a Rock became the Chevy 
Trucks theme, ... when he gained power at General Motors he had the problem 
fixed. ... Bowl XLV, sang the song in an elaborate Chevy Cruze commercial.) ... 
Certainly there have been memorable Chevy ads without red, white... [DOC] [TLE] PMO - David Allan: On Popular Music in Advertising [PAR] This is also not a condemnation of the use of popular music in advertising (Burns 
... hear Bob Seger's "Like A Rock" in a Chevrolet commercial or The Vines' "Ride" 
in ... Musical artists used to view commercial use of their songs as taboo, forcing 
.... to explain the effective use of Bob Seger's "Like a Rock" for Chevy Trucks or... [DOC] [TLE] Television music. in Oxford Music Online [PAR] Perhaps the most popular musical aspect of television is theme music. ... reached 
such popularity that they have been disseminated through commercial 
recordings, .... As television gained viewership, a symbiotic relationship between 
film and TV ..... in the 1990s, which used the song by the American rock singer 
Bob Seger. [DOC] [TLE] Station Break: GM's Strange TV Ad, Digital TV Changeover, The ... [PAR] Jun 9, 2009 ... Station Break: GM's Strange TV Ad, Digital TV Changeover, The Tony's, .... That is 
how the Japanese gained

Question: This Bob Seger song gained commercial popularity in Chevy truck ads
Answer: "Like A Rock"