[DOC] [TLE] Metropolitan Opera radio broadcasts - Wikipedia [PAR] The Metropolitan Opera radio broadcasts are a regular series of weekly 
broadcasts on network ... The Met's radio broadcast history dates back to 1910, 
when radio pioneer Lee De Forest ... Texaco's support continued for 63 years, the 
longest continuous sponsorship in broadcast history, and also included the early 
PBS... [DOC] [TLE] ChevronTexaco to Stop Sponsoring Met's Broadcasts - The New ... [PAR] May 21, 2003 ... ... ending longest continuous commercial sponsorship in broadcast history; 
Joseph ... Beginning in 1940 Texaco was the sole sponsor of the broadcasts, 
which are ... of Waltham, the largest commercial classical music station in 
Massachusetts, the ... The 2003-4 live radio broadcast season is to start on Dec. [DOC] [TLE] History: 1940s | AdAge Encyclopedia of Advertising - AdAge [PAR] Sep 15, 2003 ... Commercial operation of FM radio was authorized by the Federal ... Mr. Noble 
formed a new network and renamed it the American Broadcasting Co. ... 
Advertisers and the American Association of Advertising Agencies met and laid 
the ... It was the largest account any agency had ever chosen to walk away... [DOC] [TLE] Old Time Radio - Captain Midnight - History [PAR] History of the Captain Midnight Radio Program. ... grew in popularity and was 
broadcast over the Mutual Network beginning in 1940 sponsored by Ovaltine. [DOC] [TLE] Full text of "Broadcasting (Jan-Jun 1940)" - Internet Archive [PAR] International broad- casting enjoyed its first sponsor- ship late in the year as ...... 
Craney revealed he had met with Lang-Worth and Davis & Schweg- ler and a ...... 
the longest period of consecutive thea- tre time in the history of Lincoln radio. ...... 
for Richfield Oil Co.'s Confidentially Yours program, which starts on MBS Jan. [DOC] [TLE] Full text of "Broadcasting (Jul-Sep 1949)" - Internet Archive [PAR] I oc. g ov/rr/reco rd 1 4, 1949 ^ICE 25 CENTS ^^^^^^^K^y^ Radio and ... But you 
can start with a minute and you'd be amazed at what it can do for you. .... Firm 
cancels five quarter-hour weekly sponsorship ABC half-hour Kay Kyser show 
July 29. ..... TIMES 32% 1940-41 OF SAVINGS BROADCASTING  Telecasting 
July 4,... [DOC] [TLE] 1940 02 15 - American Radio History [PAR] buy in the nation's second largest market. ... The Travelers Broadcasting Service 
Corporation, Member NBC Red Network and Yankee Network .... every day in 
both these metropolitan dailies ... making KGO and ...... itself but starting as early 
as Feb. ...... year's continuous sponsorship by ...... Co.'s World's Fair Party during 
a. [DOC] [TLE] 1940 06 15 - American Radio History [PAR] Metropolitan Cleveland one third; the "gallery" two thirds of your market. ...... 
lowing the first San Francisco broadcast of National Lead Co.'s Answer. Auction 
on... [DOC] [TLE] #Broadcast - American Radio History [PAR] livers big coverage...beginning at 76 stations. ... Increase In Home Radio Sets 
1934 to 1940 ... increasing its billing from the hundred largest ...... For its first 
sponsors, Royal Crown Cola and Nehi, the network ...... praising the Bayer Co.'s 
American ...... nouncers met April 7 in New York at the Waldorf- Astoria to discuss. [DOC] [TLE] Broadcasting - Industries - Business History of Industries - Business ... [PAR] December 16, 1907 - First U.S. radio broadcast of singer featured Eugenia H. 
Farrar ... first regular radio broadcasting station, in continuous operation, in world; 
... of vacuum tube, broadcast live performance of Enrico Caruso from 
Metropolitan ..... largest radio network with 97 stations; 1937 - went public; August 
1940 - first... [DOC] [TLE] Exhibit 2 | ATR | Department of Justice [PAR] Even if, as the Department Complaint posits, Spanish-language radio and 
television ... explains that it "is the largest Spanish-language radio broadcasting 
company. ..... Many sponsors are quite willing to allocate and reallocate 
percentages of their .... At Honda Motor Co.'s American arm, Latino purchases 
grew to 8.4% of all... [DOC] [TLE] 1940 09 01 - American Radio History [PAR] A new Columbia Broadcasting System outlet in the heart of

Question: Starting in 1940, the longest continuous sponsorship in broadcast history is this co.'s of the Met on radio
Answer: Texaco