[DOC] [TLE] Product placement - Wikipedia [PAR] Product placement, brand integration or embedded marketing, is according to 
Business Dictionary, "an advertising technique used by companies to subtly 
promote their products through a non-traditional .... Recognizable brand names 
appeared in movies from cinema's earliest history. Before films were even 
narrative forms... [DOC] [TLE] BBC - Culture - Does Bond's product placement go too far? [PAR] Oct 1, 2015 ... James Bond is as synonymous with brands as with sex and car chases. ... And, 
up there with the worst of them, there's the Casino Royale scene .... advert that 
mentions Bond, that reminds people that the film is on its way. ... The appetite to 
drive what he's driving, to drink what he's drinking and to wear what... [DOC] [TLE] Product placement effectiveness: revisited and renewed [PAR] practice in advertising and promotion wherein a brand name, product, package, 
... is seen as a quality of the association with characters using and approving of 
the product ... placement served as a way for movie studios and television 
networks to ... Even though measures of its effectiveness have been problematic, 
product... [DOC] [TLE] Alcohol Advertising and Promotion - Reducing Underage Drinking ... [PAR] The supply of alcohol, including its production, marketing, and retail sale, can 
play a ... Their bright colors, cartoon spokes-characters, and confusing labels 
have ... in the industry and from government regulators for having youth appeal 
and for ..... advertising should not in any way condone drunk driving, excessive 
drinking,... [DOC] [TLE] Interview with Curtis MacEachern of ScotchCinema.com - Brands ... [PAR] Oct 28, 2013 ... The advent of shameless brand promotion seems to have ramped up in ... 
characters ordering the same brand at different points in a film or through a ... It's 
a very subtle way of telling the audience that Heisenberg is a ... Like when you 
see a billionaire drinking Red Label or J&B. .... Now them f**kers racist. [DOC] [TLE] How an Ad Campaign Made Lesbians Fall in Love with Subaru [PAR] May 23, 2016 ... It's that Subaru cultivated its image as a car for lesbiansand did so at ... For 
medical professionals, it was that a Subaru with all-wheel-drive could get them to 
the hospital in ... Mainstream movies and TV shows with gay characterslike Will 
.... It's the Way We're Built could refer to all Subarus coming with... [DOC] [TLE] Herms targets new generation of silk scarf-buyers via short film [PAR] Sep 11, 2012 ... Il Est Pour Nous begins with a young man who is driving a red vintage 
convertible ... Each character wears a Herms scarf tied at the neck. ... The 
characters drink pink tea and eat cupcakes. ... The film is a subtle way to 
promote the brand and its products, and does so in a clever, youthful and colorful 
way. [DOC] [TLE] 18 Blatant Product Placements In Movies & TV You Probably Missed ... [PAR] Whatever medium you can think of, chances are it's covered with Verizon ads ... 
Adam Sandler loves to integrate product placement into his movies. ... When it 
comes to promoting their products, there's no line the Big N wouldn't cross. ... with 
all of them appearing as simple background characters with no dialogue and little
... [DOC] [TLE] The Delicate Art of Product Placement Advertising - The Balance [PAR] Oct 12, 2016 ... In laymen's terms, product placement is the promotion of branded ... but 
marketers have become much more sophisticated in the ways they use it. ... Or 
that everyone in a TV show drinks the same brand of soda. ... Before both of 
those movies, Ford paid around $14 million to have James Bond drive the Ford... [DOC] [TLE] As seen on TV: why product placement is bigger than ever ... [PAR] Jun 24, 2014 ... No wonder Game of Thrones is so popular; it's practically the only show ... "That 
is undoubtedly going to drive a very hard equation between the ... placement was 
not involved; Apple, Sony and co did not pay them a penny. ... The latter is a

Question: It's a subtle way of promoting brands by having movie characters drive, wear or drink them
Answer: Product placement