Claim: Audience of Babilônia has acquired and Ibope Rating which does market research to provide information regarding the Brazilian and Latin American markets.
Evidence: Debut—In his debut, Babilônia has acquired an Ibope Rating of 31 points in the preliminary numbers, representing the worst debut of a 9PM telenovela in all time. The Brazilian Institute of Public Opinion and Statistics (IBOPE based on the Portuguese language name, Instituto Brasileiro de Opinião Pública e Estatística, does market research to provide information regarding Brazilian and Latin American markets.