Claim: Vernors, originally sold as Vernor’s, moved its bottling plant and headquarters to a new location due to the construction of Malcolm Hall.
Evidence: In the late 1950s, when the City of Detroit proposed construction of Cobo Hall and other riverfront projects, a land-swap was negotiated, and Vernors moved its bottling plant and headquarters to the location of the old civic exhibition hall at 4501 Woodward Avenue, incorporating many of the popular features of the old plant.