Claim: The emergence of luxury brands (the term luxury comes from the Latin ´luxuria´, which means the ´extras of life) started in the 19th century, and its con concept means to have high-price and exclusive goods.
Evidence: The term luxury comes from the Latin ´luxuria´, which means the ´extras of life´. The concept of luxury goods refers to have expensive, exclusive goods. In the 19th century the industrialization of Europe gave rise to luxury brands, many of which are still existing today, such as Louis Vuitton (1854).