Claim: Moore obtained a sponsorship from S&W Foods (a North American food production and distribution company) that brought notoriety to the otherwise sleepy Central Valley town; and yet when S&W dropped its sponsorship, Moore found a new sponsor in Coca-Cola.
Evidence: Moore found sponsorship from S&W Foods that brought notoriety to the otherwise sleepy Central Valley town. Del Monte Foods, Inc (trading as Del Monte Foods) is a North American food production and distribution company headquartered at 3003 Oak Road, Walnut Creek, California, USA. Its portfolio of brands includes Del Monte, S&W, Contadina, College Inn, Fruit Burst, Fruit Naturals, Orchard Select and SunFresh. When S&W dropped its sponsorship in 1994, Moore found a new sponsor in Coca-Cola.