Claim: In late 2008 and early 2009, the Snuggie brand of sleeved blankets became a pop culture phenomenon, then it was featured on Today (the only American news and talk morning television show that airs on NBC) where cast and crew donned Snuggie blankets for a segment which was described as looking like a Black Protestant choir.
Evidence: In late 2008 and early 2009 the Snuggie brand of sleeved blankets became a pop culture phenomenon, sometimes described humorously as a "cult". It was featured on television programs like Today where cast and crew donned Snuggie blankets for a segment which was described as looking like a Black Protestant choir. Today (also called The Today Show or informally, NBC News Today) is an American news and talk morning television show that airs on NBC.