Claim: In 2002, Daniel Lalonde was hired by LVMH (Louis Vuitton Moët Hennessy) as president and CEO of LVMH Watches & Jewelry, and then he recruited celebrities, such as Leonardo DiCaprio and Uma Thurman to take part in watch campaigns.
Evidence: After starting his management career with companies such as Häagen-Dazs and Nespresso, he spent ten years at LVMH as president and CEO of LVMH Watches & Jewelry North America, Louis Vuitton in North America, and Moët & Chandon globally. LVMH Moët Hennessy Louis Vuitton (French pronunciation: ​[moɛt‿ɛnɛsi lwi vɥitɔ̃), commonly known as LVMH, is a French multinational corporation and conglomerate specializing in luxury goods, headquartered in Paris, France. He also recruited celebrities, such as Tiger Woods, Uma Thurman, Maria Sharapova, and Brad Pitt to take part in watch campaigns photographed by Patrick Demarchelier, with Woods' recruitment as a brand ambassador reportedly leading to a 30% increase in sales.