Claim: Moore obtained a sponsorship from S&W Foods that brought notoriety to the otherwise sleepy Central Valley town; and yet when S&W dropped its sponsorship, Moore found a new sponsor in another company.
Evidence: But Moore did almost everything else to make the meet what it became, from adjusting the lights toward the track (rather than just the football field) to obtaining sponsorship from S&W Foods that brought notoriety to the otherwise sleepy Central Valley town. When S&W dropped its sponsorship, Moore found a new sponsor in Coca-Cola.