Claim: In United Kingdom Britbox has a 50% share but in the other countries, it has a 70% share in ITV.
Evidence: BritBox is a joint venture between ITV plc and the British Broadcasting Corporation (BBC) (and its commercial arm BBC Studios on services outside the UK), this is advertised with the tagline "by BBC & ITV" emphasising the ownership of the service. The service in the United States and Canada is owned by BritBox LLC. United States BritBox LLC BBC Studios 50% ITV plc 50%