Claim: Green consumption is a concept that ascribes to consumers co-responsibility for addressing environmental problems, with American "green" brands beginning to appear in the 1970s and exploding on the American market until the 1990s.
Evidence: In the 1980s, the first American "green" brands began to appear and exploded on the American market. During the 1990s, green products had a slow mild growth, remaining a niche phenomenon. American interest in green products started to increase again in the early 2000s with greater speed and, despite the latest recession, have continued to grow.