Claim: When cover models have a solo cover appearance, the unveiling often causes a media event.
Evidence: For supermodels being on the cover of important magazines is a matter of prestige and achieving the cover of Sports Illustrated's annual swimsuit edition is quite a celebrated highlight. It is especially noteworthy if a cover model has a solo cover appearance. The unveiling of the swimsuit issue cover and its model is a media event, widely reported in the press.