Claim: A demo mode is usually programmed into the floor model's firmware (a specific software class for a specific computer hardware), and is usually activated by retail stores on their consumer electronics floor models.
Evidence: A demo mode is usually programmed into the floor model's firmware, which may be accessed by the pressing of a combination of keys and/or the launch of a program. In computing, firmware is a specific class of computer software that provides the low-level control for a device's specific hardware. Demo mode is usually activated by retail stores on their consumer electronics floor models.