Claim: Sergio Valente, the American clothing brand (not to be mixed up with the Portugese and Argentine footballers) originally produced designer hats in the 1970's and 1980's.
Evidence: Sérgio Paulo Barbosa Valente (born 27 June 1980), known as Duda (Portuguese pronunciation: [ˈduðɐ), is a Portuguese former footballer who played as a left winger. Sergio Damián Valenti (born 30 June 1985, in La Plata) is an Argentine footballer, who currently plays for Argentino de Quilmes. Sergio Valente is an American clothing brand. Originally, the brand produced designer jeans for men, women and children in the 1970s and 1980s.