Claim: WALC which was previously known as Alice, shifted in 2001 to a traditional Hot Adult Contemporary outlet, a lush and soft rock style of music.
Evidence: WALC is a radio station located in Charleston, South Carolina. By 2001, the station had shifted toward more of a traditional Hot Adult Contemporary outlet. Adult contemporary is generally a continuation of the easy listening and soft rock style that became popular in the 1960s and 1970s with some adjustments that reflect the evolution of pop/rock music. Adult contemporary tends to have lush, soothing and highly polished qualities where emphasis on melody and harmonies is accentuated. "Alice" (the name of the station when it was Modern AC) WALC