Claim: Olinga Ta'eed, who founded a not-for-profit foundation, and the metrics in the social earning ratio determined that freedom and wellbeing should be used to measure the social impact of various organizations.
Evidence: The ratio was founded in 2011 by Olinga Ta'eed and a team of financial experts, in order to find a way of measuring financial investment against real social impact. It began as a university collaboration in the United Kingdom, before becoming an internationally recognized form of measurement, when the CCEG was founded.