Claim: We Found Love's music video was directed by an American director who has only done commercials.
Evidence: The song 's accompanying music video , directed by Melina Matsoukas , depicts the singer as a drug-abusing thrill-seeker in a relationship that quickly spirals downward into addiction and violence.
Melina Matsoukas -LRB- born January 14 , 1981 -RRB- is an American director of music videos , television shows and commercials.