Claim: Gorillaz play alternative music.
Evidence: Writers and critics have described their music as alternative rock , Britpop , trip hop , hip hop , electronica , indie , dub , reggae and pop.
Alternative rock -LRB- also called alternative music , alt-rock or simply alternative -RRB- is a style of rock music that emerged from the independent music underground of the 1980s and became widely popular in the 1990s.