Claim: Matt Groening created the American breakfast cereal The Simpsons.
Evidence: He is the creator of the comic strip Life in Hell -LRB- 1977 -- 2012 -RRB- and the television series The Simpsons -LRB- 1989 -- present -RRB- and Futurama -LRB- 1999 -- 2003 , 2008 -- 2013 -RRB-.