SCoFT: Self-Contrastive Fine-Tuning for Equitable Image Generation
Authors: Zhixuan Liu, Peter Schaldenbrand, Beverley-Claire Okogwu, Wenxuan Peng, Youngsik Yun, Andrew Hundt, Jihie Kim, Jean Oh

Accurate representation in media is known to improve the well-being of the people who consume it. Generative image models trained on large web-crawled datasets such as LAION are known to produce images with harmful stereotypes and misrepresentations of cultures. We improve inclusive representation in generated images by (1) engaging with communities to collect a culturally representative dataset that we call the Cross-Cultural Understanding Benchmark (CCUB) and (2) proposing a novel Self-Contrastive Fine-Tuning (SCoFT pronounced /soft/) method that leverages the model's known biases to self-improve. SCoFT is designed to prevent overfitting on small datasets encode only high-level information from the data and shift the generated distribution away from misrepresentations encoded in a pretrained model. Our user study conducted on 51 participants from 5 different countries based on their self-selected national cultural affiliation shows that fine-tuning on CCUB consistently generates images with higher cultural relevance and fewer stereotypes when compared to the Stable Diffusion baseline which is further improved with our SCoFT technique.