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All-You-Need-to-Know-About-the-Music-Business-40-pdf.json

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+    "filename": "All-You-Need-to-Know-About-the-Music-Business-40-pdf",
+    "department": "General",
+    "cleaned_text": ""
+}

Case-Study-Essential-Brand-Marketing-Guide.json

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+{
+    "filename": "Case-Study-Essential-Brand-Marketing-Guide",
+    "department": "Marketing",
+    "cleaned_text": "businessoffashioncom case study essential brand marketing guide building emotional even inspirational connections product critical ever fashion beauty todays hypercompetitive crowded environment marketing strategies make brands stand stay culturally relevant need mix old new tacticsby diana pearl september businessoffashioncomexecutive summary sent case study read deepdive analysis bof professional membership businessoffashioncom memberships contact professionalbusinessoffashioncomtodays brands need label sweater logo shopping bag part reflection deepening convergence fashion beauty everything sports music pop culture generally enabling brands touch many different aspects consumers lives turn consumers high expectations brands choose let lives whether means aligning around social political causes amplifying certain lifestyles aspirations brand actual value created customers feel theres value theres whats box said tiffany rolfe global chief creative officer advertising agency rga beauty fashion products recognisable emotionally resonant brand identities behind often synonymous lifestyle persona stand ralph laurens visual embrace americana cowboystyle western new england prep example permeates every aspect brand ad campaigns brickandmortar stores products identity turned quintessential american fashion brand brand stand todays fiercely competitive crowded market customers become choosier discretionary purchases case study shows brand marketing holds key creating essence brand conveying brands values identity consumers oneoff runway show popup rather ongoing trajectory reshaped time effective brand marketing builds identity also creates communities loyal customers even opens new markets opportunities business growth ways easier invest building brand earlier companys lifespan theres minimal overhead fewer employees less oversight spending founders strong intuition execute vision take risks end paying take jcrew brand able establish visualheavy catalogues still familyrun business took majority investment vision began falter though later resurged direction chief executive mickey drexler challenge maintain vision even factors begin play role business direction companies pressure investors shareholders shore balance sheet may find deprioritising brand marketing investments whose impact isnt always immediately evident nearterm sales growth strongest brands see bigger picture know investing brand marketing worth time cash recent years seen many brands lose vision prioritised performance marketing boom performance marketing began early driven rise novel cheaper marketing methods brands pay marketing initiatives based results clicks conversions social media search slamdunk way brands simultaneously acquire customers build businesses rapidly even today social media ads become costly less effective performance marketing critical fashion beauty companies case study shows brand marketing needs part mix create closer longer lasting connections customers regardless companys age size seemingly endless products buy brand makes difference consumers spend upwards chanel bag quality superior counterparts strength brand hear brand name want clear focused idea story come head said allen adamson chief executive marketing agency metaforce adjunct professor new york universitys stern school business companies profiled case study striving deep longlasting connections customers strategise around inperson digital events social media often oldfashioned advertising tv radio billboards french luxury label jacquemus written playbook modern brand building demonstrating bring brands online persona life offline story another luxury label heritage brand coach shows importance evolving modernising brand identities remain relevant two young brands dae hair hill house home proven power using community build brand short amount time businessoffashioncomhistory context fashion industry played significant role shaping brand marketing know today runway shows ad campaigns glossy magazines hollywood product placements industry years proven world brand much appears shop window taken home gift wrapped box quick glance fashion history reveals power strong visual identity louis vuittons brown tan monogramcovered print launched guccis horsebit launched pradas triangle launched brands learned meld whole range sensory emotional cues evoke certain lifestyle ethos ultimately create affinity shoppers sometimes best brand marketing moments arent even created brand think audrey hepburn outside tiffany cos fifth avenue store breakfast tiffanys scene continues pay brandbuilding dividends lvmhowned jeweller revamped new york flagship lvmh kept plenty references film including breakfast tiffanys menu selection stores cafe advertising certainly helped decadeslong success chanel benefitted cultural cachet marilyn monroe famously said fragrance wore bed night hollywood plays indirect role marketing uk brands barbour burberry granted permission use british royal arms emblem labels packaging indicate products use royal household beyond luxury art brand marketing taken shape mass market also drawing emotional aspirational resonance though nike first captured consumer attention swoosh logo wafflesoled running shoes since built pool elite sports stars help products associated high performance even among customers might ever aspire run minutes treadmill shoot hoops friends tiffany co continues reap benefits film breakfast tiffanys created aura around brands identity getty images paramount pictureswhen brands come life businessoffashioncomhistory context nike even created personas around products tapping basketball legend michael jordan put name behind subbrand bold ad campaigns also helped give nike reputation willing point view even means stoking wider cultural debates like campaign featuring hiv positive runner ric mun\u00f5z ad starring nfl player activist colin kaepernick hearts minds fashion brands learned time marketing must tap customer emotions build affinity loyalty matters related human emotions easier said done consumers processing many subjective sensations environmental cues every time encounter brand amid encounters today whole new generation customers creating broader interpretation marketing ongoing dialogues brands genz played big role amplifying social media key brand building channel us makeup brand elf example took experimented tiktok platforms early days creating catchy songs users would add videos danish apparel label ganni become poster child scandi style home abroad products highlighting loyal social media savvy followers brand dubs gannigirls bold brands like devoted fanbases goldmine know real purpose exist showing way standing disrupting category build brand incredibly quickly make impact said ruth bernstein chief executive yard nyc creative agency worked brands like rothys jcrew athleta time impactexhibit brand loyalty greater sum parts combined six components brand loyalty critical building longlasting emotional connections consumers storytelling experiencessensory cues community feelgood factorauthenticitybrand loyalty source bof analysis businessoffashioncomthe right message right place right timechallenge making impact marketing become easier respects harder others channels ever brands vie consumers attention brands plethora building blocks create marketing strategies also never stop identifying novel ways make brands stand social media fuels consumers appetite content much early brands leaned performance marketing methods reach consumers used tactics like affiliate marketing offer commission influencers traditional publishers businesses market products search marketing brands pay google search engines traffic directed site us brands expected spend billion social media ads number expected reach billion according data statista market insights performance marketing also began giving companies clear understanding whether advertising delivering anticipated financial returns starters paid results received addition data tallying number clicks impressions analytics software provides near real time insight customer behaviour spend sort immediate transparency wasnt something traditional marketing metrics ever able provide dangers relying heavily performance marketing started emerge time rolled costs rising also growing risks brands left much marketing hands third parties like influencers didnt always depth knowledge brand codes vision inhouse teams social media platforms could unreliable changing algorithms seemingly whim making even organic content risk source statista market insightsexhibit decade splurging social media ads brands continue invest performance marketing reach consumers quickly us social media ad spend e usd billions e e e e e another jolt brands reliant performance marketing happened widespread lifting covid restrictions consumers longer confined laptops phones home connect brands online marketing still important inperson events shopping touchpoints brands put hold lockdowns circles might seemed like victory brand marketing often sidelined performance marketing reality new brand marketing playbook needed recognition reality brand marketing performance marketing must work tandem timing speed important said rgas rolfe thats going allow brand stay relevant explained try keep rigid precious able adapt world around changes businessoffashioncomthe anatomy brandstrategy capturing brands personality online offline building independent fashion brand tough standing french luxury market dominated decades old conglomeratebacked brands even harder simon porte jacquemus managed brands climb slow steady set like rocket ship five years ago products like teeny tiny le chiquito bambino bags became viral sensations set industrywide trends gained insider consumer attention events like runway shows set spectacular locations ranging wheat fields salt marshes reached million sales well along path buzzy emerging label bonafide powerhouse centre growth however personal story thats effectively conveyed consumersits guy south lost mother used love fashion coming ideas dreams said bastien daguzan brands chief executive referring brands personal connections jacquemus life story decided make dream happen founder foreground jacquemus person jacquemus brand share much name brand intrinsically associated jacquemus personal life references throughout brand south france th anniversary fashion show staged lavender fields valensole france quintessential proven\u00e7al location hours drive hometown marseilles influence seen throughout assortment well jacquemus spring collection inspired la grandemotte beach resort designer frequented child products like dresses featuring beach umbrellaesque stripes extrawidebrimmed straw hats provide nods region strong codes around mediterranean lifestyle key determinant element jacquemus said daguzan joined jacquemus paco rabanne may jacquemus continued creative director afraid put codes centre company luxury jacquemus forefront harnessing social media designer uses instagram channel brand personal page shares life announcements adoption dog toutou engagement partner marco maestri documents simple daytoday moments like selfie office mirror plate cherries ate breakfast simon porte jacquemus personal story foreground jacquemus brand identity jacquemus businessoffashioncomstrategy understood beginning role instagram interact community really poetic way said daguzan sharing lifestyle creating desire around consumers bought lifestyle brand leveraged social media presence jacquemus also followers brandpeople want buy want part said daguzan twentyfive percent customers buy jacquemus take picture item main ambassadors jacquemus brand also continuity imbues inperson offline experiences daytoday authenticity storytelling onlinethey taking fashion idea know know know said daniel gonzalez creative director remezcla creative agency digital publication focused latin american culture brand put twist showing collections traditional fashion calendar hosting events unique exclusive locations exhibit jacquemus runway repertoire french brand developed reputation staging envelopepushing fashion shows set anywhere palace versailles beach hawaii comprehensive look brands runway shows date october jacquemus first runway showing ss collection february fashion show aw collection la femme enfant september fashion show ss readyto wear collection paris march fashion show aw collection paris fashion week september fashion show ss collection le nez rouge march fashion show aw collection la reconstruction paris september fashion show ss collection la santons de provence february fashion show aw collection lamour dun gitan may exhibition marseille je taime mus\u00e9e dart contemporain may fashion show ss collection les santons de provence part project marseille je taime openmymed festival september fashion show ss la bomba collection picasso museum paris february fashion show aw le souk collection jacquemus announces launch menswear line june first fashion show menswear ss collection le gadjo calanques de sormiou marseilles september fashion show ss la riviera collection paris italian embassy february fashion show aw menswear collection la collectionneuse march opening caf\u00e9 citron collaboration caviar kaspia paris june th anniversary fashion show ss le coup de soleil collection lavender fields valensole provence november celebration jacquemus th anniversary la braderie brands first physical retail event paris january fashion show aw lannee collection paris la d\u00e9fense arena july ss fashion show collection lamour wheat fields outside paris july aw fashion show collection la montagne march ss fashion show collection le splash molii gardens oahu hawaii may immersive le bleu popup installation selfridges london june aw fashion show collection le papier salt marshes aiguesmortes december fashion show ss le raphia collection le bourget march jacquemus obsessions immersive popup galeries lafayette paris may celebration second \u00e9t\u00e9 capsule collection launch lake como popup june launch jacquemus popup beach boutique st tropez june fashion show aw le chouchou collection palace versailles businessoffashioncomstrategy contribute overall aesthetic around brand settings include camargue salt marshes south france autumnwinter collection beach hawaiian island oahu springsummer gardens versailles autumnwinter theyre usually set outdoors well providing better light engaging backdrop brands experiences arent limited invitationonly shows branching brickandmortar shops opened popups within walls worlds bestknown department stores including galeries lafayette paris march selfridges london may popups included overthetop surreal playful elements brand become known galeries lafayette popup featured giant version popular bambino bag similarly large toaster toast popping printed brands logo selfridges space called le bleu featured brightblue installations themed around water including mock swimming pool popups also encourage customers linger example photo booth flower stand coffee shop execution individual space varies shared traits bright monochromatic features photograph well visitors social media posts areas inviting interaction brand beyond purchasing clothes bags like pennyarcade machine stocked cups popcornin keeping true mediterranean lifestyle roots jacquemus also engaged local shoppers example holding branded takeover beach ramatuelle france bright yellow striped beach chairs umbrellas summer opening popup shops st tropez well portofino lake como italy digitally native brands realising distinct inperson experiences cement customers longterm affinity brand jacquemus ability bring made brand pop online social media real world strengthened identity channels ever brands activate consistency across channels key building maintaining strong brand identity lives digital disconnected driving power something happens real world much meaningful said jon haber cofounder creative agency giant spoon specialises experiential marketing brands stitch fix hbo inperson experiences fuelled fervour around jacquemus company believes help move luxury market build wider customer base really great community younger clientele love said daguzan also need tackle classical luxury clientele order make brand long term cannot depend one customer jacquemus popup shops launched variety locations including mediterranean towns portofino italy jacquemusjacquemus understood beginning role instagram interact community really poetic way sharing lifestyle creating desire around bastien daguzan jacquemus ceo businessoffashioncomstrategy city thats part able show different way time needed bring vision full fruition wasnt coachs newold approach became clear launched multichannel campaign coach forever featured clips like sinspired short film starring actor michael b jordan musician actor kj apa model kaia gerber newscast animals taking new york city rickey thompson shilling coach wares infomercial coach tv debuted february next iteration similarly campaign featured lighthearted videos using local new york city haunts backdrop amid covid lockdowns campaign struck chord customers seeking antidote prevailing sombre zeitgeist inperson events still pause brand also showed autumnwinter collection series coach tv videos addition featuring city coach highlights new york roots simple visual cues like running name city logo added nods city products bags tshirts featuring logo iconic new york grocery store zabars certain celebrity ambassadors also serve underscore heritage including bronx born actress musician jennifer lopez vevers th anniversary runway show staged night new york fashion week officially kicked september also emphasised new york staged citys flagship coachs plusyear history story company rediscovered value original self luxury brand rooted new york city began familyrun atelier manhattan making everything handcrafted leather wallets baseball gloves evolved stable mens accessories became widely known womens handbags business remained small even products sold nationally expanding network department stores around time owned sara lee corporation coach started capture international attention spurring go public wasnt long coach lost way lustre followed path spelled decline many american luxury peers overextending outlet malls driving cycle neverending discounts tumble consumers perception coach high end brand european luxury players growing making difficult coach keep change afoot coach parent company tapestry trying regain place among luxury elite years lacklustre performance sales begun climbing hit record revenue billion representing percent tapestrys revenue playing part renaissance ability reconnect roots brand marketing mix injected modern edge traditional identity creative approach stuart vevers joined coach creative director start new era coach idea wasnt chase popularity brand enjoyed recreating past figure place modern market told bof coach genuine authentic alternative traditional european luxury said british designer important approach authentic way embrace things make us unique american house founded new york revitalising brands personality authenticity coach worked celebrities lil nas x campaigns showcase brands new york roots coach source tribe dynamicsexhibit coachs comeback undergoing brand revamp companys earned media value measure wordofmouth buzz steadily climbed coach earned media value q q usd millions q q q q q q coach dropped debut campaign thennew brand ambassador jennifer lopez january businessoffashioncomstrategy public library location near bryant park collection inspired vevers early days city done careful collaboration marketing team led global chief marketing officer sandeep seth sandeep enjoy disruption change thats connect said vevers way giving space really partner focus strengths lie come together create something amazing moving coachs ability evolve brand identity tested aims become part fashions sustainability story april announced plans launch coachtopia subbrand promote circularity creating new products material scraps pivotal moment brand particularly tiktok post went viral revealing destroyed damaged unsaleable goods coach discontinued practice shortly without reputational damage soon say role coachtopia play restoring reputation particularly important genz consumers coachtopia aims target coachs brand marketing need strike authentic purpose driven note brand date isnt associated sustainability earn credibility space coach employs tactic younger consumers increasingly asking allowing consumers say production process consulted target demographic genz hired partners like genzfocussed consultancy juv consulting bring perspectives brands creation process continue even coachtopias launch said joon silverstein head coachtopia senior vice president global marketing creative sustainability coach added creating twoway communication brand consumer coachtopia evolve communitycentric brand second collection fact created help team student designers opening dialogue said silverstein ways letting go total control brand definition saying journey involving consumers embarking forwardthinking projects retaining core elements always existed brand proved successful formula theres fixed fluid part every brand said bernstein iconic products whats fixed add fluid surprise extend expression excitement keep engine going keep exciting subbrand coachtopia coach aims promote circularity earn credibility genz consumers coach businessoffashioncomstrategy one critical shifts brand marketing playbooks focus community longer brands built using rigid onedirectional methods like billboards radio adverts days brandbuilding strategy likely conceptualised executed customers marketing department cases community emerges around brand unexpectedly example following viral post social media opportunity brand decide leverage moment longer term take hill house home homeware company began dabbling apparel years launch offering stayathome loungewear new york base launched nap dress garment came multiple styles designed comfortable enough couch dressy enough everyday popular ellie features ruffled sleeve tiered skirt smocked bodice showed early indicators promise tartan printed run selling holiday season covid lockdown though dress went truly viral consumers craved stillcomfortable outfit step tiedye sweatsuits sales dress shot fans product dubbed nap dress nation letting community take control hill house home founder nell diamond grants freedom influencers define present brand says community cannot scripted hill house home source anatomy hypeexhibit fandoms followers global survey respondents reveal role communities brands lives fans say fandom community part everyday life fans feel positively towards brands involved fandoms extended periods time fans say brand get involved fandoms long make effort understand fandoms fans say tell brand authentic businessoffashioncomstrategy group brands loyal fans created facebook group members founder nell diamonds public profile risen well instagram offering another touchpoint brand seen revenue increase percent three consecutive years since hill house growing community customers well expanding portfolio dresses apparel power numbers community support brand also amplify message said amber fillerup clark beauty lifestyle influencer founded clean hair care brand dae hair arizonabased startups early days fillerup clark targeted strategy develop brand national network ambassadors fulltime content creators also customers sees posting brand cornerstone strategy get products hands many potential ambassadors possible gifting programme way product starts generate interest social media case cactus flower styling cream whose hashtag nearly million views tiktok potential ambassadors already familiar also believes paying influencers help promoting brand important long brands attitude getting free exposure already would pay thats brands got wrong thats exactly want pay someone said adding amount varies according project align want support supporters today brand works approximately influencers year one sephoras fastestgrowing hair care labels closed million funding round late control founders dae hill house home followed different paths communitybuilding respects similarities others including much let brandbuilders drivers seat dae fillerup clark said company determine campaign influencer appears usually hand rest creator means end result anything styled product shoot offthecuff unboxing video behindthescenes dae campaign shoot influencers place creative brand takes away loses fun said want feel natural said also helps ensure authentic messaging well longer lasting relationships influencers echoes diamonds views dont think script structure community actively listening group people might like product early adopters getting way said entrepreneurs also clear ultimately control brands future rests community one difficult things becoming viral hyped brand people preconceived notion said diamond incredibly positive neutral like well thats diamond personally leans brand marketing much hill house home community may moved early days answered customer service emails still maintains direct dialogue customers thats one reason ahead every major drop hosts nap room chat brands site shell livestream answer questions new products fillerup clark consciously avoids front centre daes branding example name doesnt appear brands instagram images found brands feed still infused brand vision personality right packaging earthy hues inspired deserts us southwest viral moment might give quick buck year going give lasting brand said didnt want following crutch company said want big brand years still sephora thriving feel really proud dae hairs packaging echoes founder amber fillerup clarks vision personality hues inspired deserts us southwest dae hair businessoffashioncomlooking ahead nowadays clearer brand marketing performance marketing must coexist seth coach put brand building creates emotional space subconscious consumer someone ready buy product thats performance marketing plays role critical long place right message right place however expertise across short longterm spectrum challenge brands cmos particularly heavily focused performance marketing according peri hansen senior client partner recruitment consulting firm korn ferry going forward predicted companies seek marketers strategise holistically make brands come life increasingly hearing ceos looking new cmo lets find person shape experience evolution brand follow said hansen less finding traditional brand marketer someone embraces forms marketing ways amplify brand aboutrapidly evolving technologies like generative ai likely play role still early days technology skills creatives need harness power tools said nima abbasi partner maison meta creative agency teamed retailer revolve billboard campaign california whose models accompanying collection ai generated juncture said real lack understanding generative ai cant time brands cognisant new technologies take brands rushing get nfts explore virtual fashion metaverse cut today nft bubble burst mainstream embrace metaverse seems far events play important role postcovid world brands look connect customers person haber said brands craft event strategy satisfy number factors smallscale events build presence neighbourhoods local areas largescale events generate publicity bigticket events like sxsw austin texasgoing forward brands need look customers group theyre talking talking customers visible part brands story today ever images videos populate social media feeds reviews consulted new consumer makes purchase loyalty take brand viral hit lasting success becoming true community seen ultimate goal todays ecosystem creating brand customers dont want shop feel theyre part community means youve elevated product brand brand means something multiple people want connect said sarah engel president january digital strategic consulting digital media company put another way customers invested success brand thats true loyalty begins source gartner cmo strategy spend surveyexhibit follow money gartner survey retail cmos found brands spend slightly digital advertising offline formats event marketing sponsorships partnerships popular channels spend retail cmos marketing investments channel mean percent budget digital offline social advertising search advertising digital video advertisingpaid media seo influencer marketing event marketing sponsorship partner coop tv home direct mail radioowned earned media channels businessoffashioncomfurther reading business fashion complete playbook generative ai fashion case study business fashion build profitable dtc brand case study business fashion build independent beauty brand case study business fashion new model building independent fashion brands case study business fashion introducing brand magic index business fashion brands measure buzz businessoffashioncomall information contained herein sole property business fashion limited business fashion limited reserves rights regarding use information unauthorised use distributing copying modifying reprinting permitted please contact professionalbusinessoffashioncom copies design amy vien edited janet kersnar brian baskin hannah crump front cover image getty images infobusinessofashioncomdiscover complete online courses learning resources businessoffashioncomeducationcopyright business fashion ltd rights reservedfor press enquiries please contact jael fowakes associate director brand community jaelfowakesbusinessoffashioncom liam johnson senior account director camron global liamjohnsoncamronglobalcom"
+}

Glossary of Terms | Berklee College of Music.json

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+{
+    "filename": "Glossary of Terms | Berklee College of Music",
+    "department": "Ar",
+    "cleaned_text": "glossary ermsterms used writing skillsterms used arranging terms used arranging terms used chord scale voicingsterms used ear trainingterms used harmony terms used harmony terms used harmony terms used harmony terms used introduction music technologyte r u e n wr n g k l l beam music notation horizontal nearhorizontal line orlines connects stems two notes less aquarter note value occuring consecutively within beat somecases primarily eighth notes beams may encompass thanone beat two beats two basic types beamsprimary beams secondary beams primary beams link entire note groups together secondary beams define subdivisions notegroup beamedtogether primary beam pmpage binary form music divided two parts imaginary invisible barline showing beginning beatthrough beaming groups eighth notes sixteenth notes ortriplets certain time signatures common cuttime cuttime grouping eighth notesshould show start beat three grouping th notes andtriplets must show start four beats fourth eighthnote must visible seventh eighth note must visiblebeams eighth notes sixteenth notes triplets crossover imaginary barlinet erms used arranging also see terms used writing skills anticipation technique melodic rhythmic alteration whichchanges note occurs onthebeat played early resulting insyncopation common anticipations occur onehalf beat earlyan th note anticipation quarterofabeat early th noteanticipation onethird beat early triplet anticipation whenthe anticipation occurs melody melodic anticipationanticipations sometimes also called pushed notes pushes chord tone pitches chord determine basic soundquality chord tones followinga root rd th triad major minor augmented diminishedb root th th triad sus triadc root rd th th seventh chordsd root th th flat th dominant th sus chord pmpage e root rd th th sixth chord major minor delayed attack technique melodic rhythmic alteration whichchanges note occurs onthebeat played onehalf beat latean th note delayed attack hesitation quarterofabeat late ath note delayed attack onethird beat late triplet delayedattack one full beat late opposite anticipation delayedattacks also commonly called hesitations anticipationsthe result syncopation tension note notes added major triad minor triad sixthchord represent logical upper extensions triad usingintervals rd following notes chord consideredtensions b b b upper extension notes create tense musical intervallicrelationships pitches major minor triad chordthe chords contain tension notes sound somewhat unstablethan th chord tensions rub theother notes chord tensions create intervals richer denserquality within chord structure resulting thebasic chord functions root rd th th chord oftenconsidered chord tone rather tensiontensions considered nonchord tones also called nonharmonictones rather chord tones even part chordtensions enhance enrich sound chord modifies pmpage basic quality chord sound major chord tensions stillhas major quality part sound tension notes mask thequality overall sound adding sharp nine tension dominantth chord example mixturesee also available tensions terms used harmony erms used arranging also see terms used writing skills terms used arranging guide tone line unison background line leads stepwise orthrough common tones harmonic progression providing aneffective counterline accompaniment melody low interval limit lowest point interval minor secondto major th interval begins sound muddy orindistinct limits absolutes represent areas whichthere real risk resultant sound work well within anormal harmonic context spread voicing open voicings chords root chordon bottom sometimes referred padsterms used chord scale voicingsalso see terms used writing skills terms used arranging andterms used arranging chord scale specific set scalewise pitches include thechord tones available tensions given chord along anypassing tones help definre tonal modal context chord pmpage modal interchange using chord structures chord scalesfrom parallel pitch axis mode scaleterms used ear trainingear training music training improves skill music translationthat skill utilized almost aspects music music recognitionmusic reading performing composing training consists ofrhythmic melodic solfege harmonic chords progressionsstudy well performance dictation solfege system melodic organization uses syllables remi fa sol la ti designate pitches two common systems aremoveabledo solfege fixeddo solfege moveabledo solfege method solfege root tonicof key always method focuses understanding themelodic functions common key method used theberklee ear training courses fixeddo solfege method solfege note c isalways regardless key system focuses intervallichearing dictation process translating music heard dictation isdone either performing singback playback andor notatingthe music pmpage te r u e n h r n modes refers scales displacements majorscale triad chord containing three notes usually consisting root athird root fifth root seventh chord chord containing four notes usually consisting atriad seventh root available tensions tensions notes added seventh chord pmpage extending chord upwards thirds tensions measuredintervallically root chord consist minormajor augmented ninth perfect augmented eleventh andor aminor major thirteenth every tension work every chordtype ones work specific chord type said beavailable see also tension terms used arranging diatonic progression harmony made exclusively notes thescale key te r u e n h r n also see terms used harmony secondary dominants dominant chords expected resolvedown perfect fifth diatonic chord example viiv ii viii v iii pmpage extended dominants series dominants without direct keyrelationship one resolving fifth next modal interchange borrowing chords parallel mode inharmony borrowing chords natural minor use parallelmajor harmonic continuity moving notes one chord smoothly aspossible notes next chord root motion independent te r u e n h r n also see terms used harmony terms used harmony pmpage substitute dominants also known tritone substitutes dominantseventh chords contain tritone dominant chord forwhich substituting ex g db eb b fetc expected resolution minor second diminished chord diminished triad chord consisting rootminor third diminished fifth diminished seventh chord chordconsisting root minor third diminished fifth diminishedseventh modulation within piece music change tonal center key asperceived listener te r u e n h r n also see terms used harmony terms used harmony andterms used harmony pmpage compound chord chord whose chord symbol consists morethan one element also known slash chord example gbinversion fmajg hybrid polychord c hybrid compound chord consisting upper chord tones exceptthe third tensions indicated root also known asincomplete chords chords without thirds inversion chord voiced chord tone rootin bassfor example fa gmajd ebg polychord compound chord consisting upper chord alower chord constant structure progression chord progression consisting ofthree chords quality pmpage te r u e n n ro u c n u cte c h n l g ystudents wish test mtec introduction musictechnology know meaning following terms andunderstand application music technology cases whereeveryday usage common tapeadadbadcadditive synthesisadsraesebuaftertouchaliasingaluamamplitudeanaloganalogdigital hybridaperiodicapple printer portsapplicationsasciiattenuationattenuatorauxiliary inputaverage levelbalanced unbalancedconnectionsnear fieldnetworksnoise reductionnonharmonicnonnormallednormallednyquistnyquist frequencyoctaveomnidirectionaloperating systemsopticaloscillatoroutputovertonesoxidepan pmpage band pass filterbandwidthbaud ratebiamplificationbinarybitbit depthbits bytesbits resolutionbpmbuffersbussbytecardioidcdromcdrom drivescentschannelchoruscircuitclangorousclippingclockclose boxcmoscoincident paircompressioncompressionrarefactioncompressorcondenser microphonecontrollercontroller numbercpucrossovercrtdadacdaisy chainparallelparallel communicationsparallel interfaceparametric eqpartialpc printer portspeak levelperiodicperipheralspermanent magnetphantom powerpickup patternspitchpitch bendpitch shiftingplotterpolar patternpolyphonicpolyphonyportpostfaderpower bandwidthpredelayprefaderprefaderpreamppreamplifiersprecedence effectpresetprinterprinthroughprogramprogram changeprotocolsproximity effectpulldown menuspzmq pmpage dashdatabasesdbdecaydecibeldecimaldesktopdiaphragmdigitaldigitizing paddiskdisk drivedisk storagedistortiondocumentsdosdoublingdvddynamic microphonedynamic rangeearly reflectionemailenvelopeepromeqequalizersexpansionfaderfar fieldfilefiltersfinderfirst reflectionflagsflangingfloppiesfloppy diskfm synthesisquantizationramratiorca jackrealtimereleaseremovable hard disksresolutionresonancereturnreverbreverberation delayribbon microphoneromrotating headspdifsample playbacksample ratesample ratesamplerssavescsisendsequencersequencingserialserial communicationsserial interfaceshelving eqsignal processingsignaltonoise ratiosinesizingslapbacksnakesolosong position pointersound design pmpage folderformantformatfrequencyfrequency responsefundamentalgaingainstaginggategigagraphic eqgraphic equalizerhalf stephard diskhard disksharmonicharmonic spectrumheadroomhertzhexadecimalhighpass filterhzimpedenceinches per secondinputinsertinternetipsjoystickkeyboard controllerkilolanlayeringledlevel tapelfolibrarianlimitersound enginesound modulesound systemsoundfilespaced pairspectrumsplsplitter transformerspreadsheetsstackstage boxstar networkring networknodesstep inputstereostoragesubtractive synthesissummingsustain pedalsynchronizationsynthesizersynthesizer voicesystem exclusivesystem foldersystem realtimetape hisstape storagetape widththresholdtimbretouch screenstouch sensitivetracktrack widthtransducertransient responsetransientstrash pmpage limitingloudnesslowpass filtermacosmacrosmagnetic fluxmagnetoopticalmalefemalemaster fadersmdmmegamemorymenumidimidi controllersmidi interfacemillivoltmini plugmixing board console deskmodemodemmonitor loudspeakermonitorcue mixmonomousemovingmultieffectsmultisamplingmultitaskingmultitimbralmutetriamplificationtrimtrs tipringsleevetweeterunbalancedunixvcadcavcodcovelocityvoicevoice coilvoltvon neumann architecturevuwaveformwavetable synthesiswebwheelwindowswindows wooferword processingwow flutterxlr pmpage"
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Grow-by-Focusing-on-What-Matters-Competitive-Strategy-in-3-Circles.json

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+{
+    "filename": "Grow-by-Focusing-on-What-Matters-Competitive-Strategy-in-3-Circles",
+    "department": "Marketing", "Manager",
+    "cleaned_text": "contents preface ix comments users framework xi chapter challenges growth chapter introduction circle analysis chapter de\ufb01 ning context chapter meaning value chapter sorting value chapter growth strategy chapter implementation inside view organization chapter dynamics customer value competitive advantage chapter summary growth strategy steps notes references index preface circle model developed past several years initially strategic planning university graduate program executive mba course designed integrate concepts marketing competitive strategy course time circle model successfully used hundreds organizations throughout world establishing growing market positions many case examples book demonstrating applications circle model applications executives attended executive education training university notre dame development competitive strategy dif\ufb01 cult lot moving parts well hundreds frameworks might potentially guide effort executives appreciate circle model simpli\ufb01 es integration customer \ufb01 rm competitor analy sis generate growth strategies also provides common language process understanding explaining competitive advantage identifying pro\ufb01 table growth strategy wish thank executives courses training provided test cases important insights led continual re\ufb01 nement building model comments model appear quotes front end book also thank colleagues academic professional community provided scholarly practical insights in\ufb02 uenced development model notre dame indiana january comments users framework used circle model extensively rustoleum bosch simpler way cut right core issues products positioned customer well differentiated competitors terry horan president rotary tools robert bosch corporation circle model point creative fosters creative think ing new ideas nathan olds national sales manager honeywell corporation disciplined approach identifying hypothesizing quantifying pri oritizing evaluating understanding acting customer needs chris bardeggia global director quality systems whirlpool corporation three circle process really showed weaknesses understand ing customers helped us develop strategy attack market pick new customers one way working mike lenahan ceo resource recovery corporationxii comments users framework simple logical pathway properly document analyze test assumptions customers competitors john brohel vicepresident finance cadmus communications found operations side completely line customer wanted almost top initiatives impact items important talking customer preparing circle able rede\ufb01 ne focus dan smith business unit manager federal signalelgin sweeper perfect tool help us think offer customer wants competition offers determining differences similarities customer competitions needs respectively brilliant way reevaluate new services david burda senior associate stockamp huron group consulting practice circle model forces objective view capabilities competitors time keeps customers needs view thought great exercise point added value company order grow william muller senior engineer engineering technical services michigan gas utilities positive bene\ufb01 using framework focus organization needs focus assets requires dissect organization de\ufb01 ne speci\ufb01 c aspects core also exposes opportunity provides clear presentation audience tool use frequently really understand differentiate grow address unmet need comments users framework xiii jason niehaus vice president operations coo mercy hospital circle framework gave us relatively accurate idea stood competencies using also made us face fact areas business could eliminated kyle cusson general manager midwest red hawk security systems inc utc fire security company circle process directs team look possibilities paints picture results way easily cascaded organization marquess vice president sales gallsan aramark company circle process generated tremendous amount interaction discussion agreementsdisagreements market dynamics awareness danny dorsey vice president cummins bridgeway think framework helps effectively communicate groups within company develop applications add value company software implement helps deliver services matter tom hoban application development manager harbor capital advisors inc liked simplicity selfexplanatory nature circle model widely used models r kelley cook senior consultant ajilon consultingxiv comments users framework lots models availablefrom porters five forces mckin seys ss back yet weakness often looks academic contrast threecircle model gets three critical areas organizational strategy bob henson owner hk associates management consulting circle project allowed us dive deeper service offerings currently provide ask improve way market communicate industry believe project also spurred new idea company data analytics service hope launch didnt realize data internally believe turn around sell clients overall project helpful overall view company competition fact \ufb01 nd asking circle questions making decisions professionally personally director business development pharmaceutical industry one exercise ability articulate company felt val ued customer customers perceptions important attributes areas potential new business growth karen kenney senior rd director fortune corporation framework provides relatively rapid process hone sources competitive advantage helps clients understand fundamental building blocks effective strategy development senior consultant consulting firmchapter challenges growth sara johnson owns pet store started small business pas sion helping people take care pets store good start really worries grow business competitive environment surrounds store challenging bigbox stores fullblown pet departments specialty stores improving webbased operations providing access lowpriced supplies addition customer needs seem change time contrast ken smith brand manager million divi sion major consumer products company ken worries exact things sara different scope scale customers supported growth product lines last years challenge though maintain growth rate representing million sales markets competitive imitation time led products become similar competitive advantage dif\ufb01 cult come context magnitude problems quite different root whether sara ken general manager insurance company seeking increase policies sold united way director seeking increase donations human resource director wishing increase business internal staff hiring decisions question successfully position competition grow business complex matter task building growth strategy simple foundational ideas goal book teach fundamental concepts implement teach others teaching requires breaking seems like complex task simpler component parts trouble understanding component partssuch customer value competitive position differences \ufb01 rm capabilitieswhat \ufb01 rms struggle grow focusing matters integrate building effective growth strategy chapter consider fundamentals competitive strategy heart framework use reasons integrating principles dif\ufb01 cult rare yet also point businesses practice integration make money core notion cannot grow company school nonpro\ufb01 relationships happiness volunteers matter without really understanding value customers seek value create three fundamentals lost teenage brother auto accident youth ceo peter lewis progressive insurance driven deep understanding human needs surrounding auto insurance fueled distaste abysmal turnaround times claims industry lewis decidedin face much resistance within companythat progressive would become company capability providing immediateresponse claims service progressives wellknown growth small niche competitor one big auto insurance \ufb01 rms owes everything peter lewiss intuitive tenacious application three basic principles positioning strategy \ufb01 rst principle de\ufb01 ning advantage perspective customer value lewis saw dissatisfaction response times others industry understood important delay claims processing causes inconvenience adds stress already stressful situations drivers accident seek fast resolution peace mind second principle developing insight opportunity way differentiates competition many \ufb01 rms industry would de\ufb01 ne business purpose paying auto accident claims lewis instead described progressives reducing human trauma economic costs automobile accidents competitors either recognize opportunity simply accepted poor claimsadjustment service response time \ufb01 rms following antiquated model developing positioning strategy enough however third principle centers around developing distinctive capabilities resources challenges growth assets execute positioning strategy progressive built skill technology development process design human resources period years company developed proprietary software databases speci\ufb01 c selection development skills hiring training employees well disciplined measurement culture manage continuous improvement sum search growth peter lewis intuitively persis tently followed three fundamental principles create important value customers different better competition build leverage capabilities eye toward desired customer value almost simple enough intuitively obvious easy lose sight principles fact variety forces get way effective implementation challenge limited integration strategy perspectives turns dif\ufb01 cult individuallet alone complex organizationto simultaneously hold three principles strategy mind multiple goals imply multiple often costly efforts achieve potential con\ufb02 ict tradeoffs among three goals beat ing competitor creating value customers leveraging capabilities make natural \ufb01 rms treat separately illustrative study strategic focus decision making conducted george day prakash nedungadi wharton school found organizations studied singleminded focus organizations largely focused either customers competitors internal workings company rarely three together three distinct types \ufb01 rms identi\ufb01 ed study selfcentered \ufb01 rms ie focused internal factors customercentered \ufb01 rms competitorcentered \ufb01 rms singleminded views suboptimal however day nedungadi found \ufb01 rms studied market driven focused jointly competitors customers grow focusing matters \ufb01 rms reported signi\ufb01 cantly superior \ufb01 nancial performance relative \ufb01 rms study similarly research found integrated view company customers competitors leads greater pro\ufb01 tability yet striking point \ufb01 rms effective job integrating minority common tendency singleminded limits search growth opportunities may selfperpetuating challenge knowing customers decisions involve customers made without customer research firms neither time resources devote every customerrelated decision interestingly though even sophisticated largesample research conducted particular decisions may frequently fall wayside research shouted managers prior agendas contradict research \ufb01 ndings challenge truly understanding customer values beliefs although may times dismiss formal research know smart managers talk customers know often many years fair say informal research norm sense dif\ufb01 cult managers believe dont know customers yet much research suggests opposite understand consider particularly telling study university chicago researchers harry davis steve hoch easton ragsdale davis colleagues asked pairs experimental subjects estimate others preferences new product concepts new product concepts mix higherpriced durable goods lowerpriced durables nondurables services concept subject asked estimate probability would purchase concept future probability person paired would purchase concept across four studies varied amount information provided concepts verbal description vs verbal description pictorial representation dependent measure used authors found results despite showing con\ufb01 dence estimates subjects showed substantial error predicting partners preferences challenges growth half predicted accurately na\u00efve forecast used average genderspeci\ufb01 c preferences authors found strong tendency person use preferences new concept predict preferences partner remarkable thing research however subject pairs strangers across studies husbands paired wives spite intimate familiarity spouses demonstrated signi\ufb01 cant error projecting others prefer ences error coming largely two sources first husband wife tried project preferences onto fact preference similar spouses second husbandwife preferences similar error introduced spouse overadjusted thought would difference mates preference relative leads us key question people live together know intimately make errors predicting others preferences product marketing managers subject similar errors predicting customers values fair amount academic research \ufb01 nds signi\ufb01 cant error managerial judgment consumer attitudes beliefs behavior evidence comes surveys executive students clients predict customer beliefs good con\ufb01 dence yet express signi\ufb01 cant surprise opportunity subsequently conduct primary research customers fact surprising daytoday operation business immediate challenges often center internal concerns tend concrete top mind unavoidable managers spend time inside managing people resources capacities within \ufb01 rm need organized people need developed budgets need met may fact bias spending time understand customers perspective products services hearing bad news would mean products processes people selection development execution would changed easy task instead easy assume know customer grow focusing matters challenge b understanding customer evaluations competitors companies ask customers company many seek comparative customer views competitors one \ufb01 rm call food supplier inc example happily foundthrough interviews circle project one customer segment independent restaurantsthat company hitting number important points value customers many relating delivery warehousing sales support consistent expectations suggested company providing customers great deal value yet research also explored customer perception competitor value produced startling conclusion key competitor matched every pointofvalue provided food supplier inc also perceived far superior accuracy deliveries invoicing well premium food quality competitive prices analysis opened executive teams eyes opportunities new process improvement program operations sales enhance competitive superiority key functional areas well new marketing program clearly communicate differential customer value created new internal programs since implementation company experienced increases samestore sales extended standardized processes areas company common strategic mistakes evaluating competitive differences us face dif\ufb01 culty integrating relevant competitive com pany customer facts well challenge truly knowing customers natural biases may argue dif\ufb01 culties work learning experience seems happen often oppositethese biases lead \ufb02 awed judgment competitive advantage anchor beliefs early observations likely change companies work see following three strategic errors result biases discussed earlier think different competitors really different customers eyes challenges growth different competitors ways really important customers different competitors ways matter customers resources capabilities build sustain differences fact needed way thinking process helps us simultaneously think customers competitors company puts existing beliefs test primary goal circle model process teach book let us illustrate key concepts thinking integratively customer value competitive position capabilities exploring value competitive advantage thinking organization way integrates value customers seek value competitor believed provide valueproducing capabilities company called ultimate ears illustrates thinking sound engineer worked closely big rock bands like van halen jerry harvey close customer segment rock musicians need sound management traditional technology band members hear performance large onstage monitors speakers tied instrument figure \ufb01 rst circlethe customers circle case representing value sought rock roll musi cians sound equipment used band hear performance key bene\ufb01 band desires equipment produces sound audible band members seems pretty obvious let us push little important musicians seems simple digging underneath easy see notion able listen ones self play fundamentally related overall performance achievement sound back band audible enhances performance quality allowing band precisely sync performance quality fundamental success show audience grow focusing matters accustomed hearing music precisely mixed studio record ings figure captures fact standard technologylarge onstage monitorsprovides basic quality circle added lower left represents customers perception value provided onstage monitors product service category number dimensions value moment though focus important dimensions overlap circles strategically important positive equity provided product mind customerthat space value delivered meets value sought onstage monitors provide way band effectively hear sounds instruments vocals positive value produced customers value excellent shows achievement outcome musicians sync consequence hear instrument attribute sound back band audiblerock musicians value sought rock musicians ultimately want sound system band hears contributeto excellent show delivery figure value sought customers rock musicians onstage sound challenges growth nonvalue negative value disequity figure also points two strategically important concepts relating areas circles overlap nonoverlapping area leftwhich label nonvalue negative value latter also known disequity many consumption experiences nonvalue negative value associated calories consumed relishing big hamburger headache celebratory night occasionally endemic part good service simply willing put absence superior alternative exorbitant fees broker developed close relationship trust implicitly chatty hair stylist whose gossip put love way cuts hair doctor love makes wait forever waiting room case rock musician wall sound occurs onstage monitors used allow band members hear instruments deafening sound onstage escalates member player sequentially keeps turning volume monitor hear instrument wall sound gets way effective performance also contributed signi\ufb01 cant hearing loss perfect performance safety quality life wall sound sound back band audiblerock musicians value sought onstage monitorsvalue delivered safety quality life wall soun wllf sound back band au dible onstage monitors value delivered unmet needs positive value nonvalue negative value figure value delivered onstage monitors grow focusing matters time among rock band members example alex van halen reports lost hearing result years sound gas \ufb01 res occurring onstage van halen shows \ufb01 rms products services create nonvalue even negative value signi\ufb01 cant opportunity growth unmet needs similarly growth found unmet needs upper right por tion figure another nonoverlapping area critical keeps attention focused reality customer needs never fully met musicians seek perfection performance possibly ideal cannot achieved yet edge obtained improve performance direct contribution musicians bottom line relating success enjoyment career achievement second way think deeply unmet needs ask obvioussounding questions points negative value product service creating important enough consumers mention example one reason wall sound problem important rock musicians associated hearing loss hearing loss important obvious really think yet think understand enormity consideration decision making people lose hearing may lose capability make living take care ones family also ability enjoy people world around themthat quality later life deeper value touched big value alternative solves problem huge would musicians willing pay handsomely superior solution yes opportunity dilemma jerry harvey came encouraged musicians sought something help improve performance reduce hearing loss harvey developed equivalent inear monitor player stage would isolating sound speci\ufb01 c instrument allowed musicians hear clearly know \ufb01 players better control sound performance challenges growth bene\ufb01 ts supplemented substantial noise reduction easier ears also greater room stage given removal larger onstage monitors figure completes circle picture adding circle left represents value provided harveys company ultimate ears addition third circle creates seven distinctive areas venn diagrameach labeled letter strategically meaningful moment focus couple key areas illustration note basic bene\ufb01 tsound back band audibleis middle area labeled area b points parity customer believes two competing technologies delivers basic bene\ufb01 distinguishes ultimate ears product bene\ufb01 ts area points difference product delivers substantial unique value customers form superior performance due hearing performance better less onstage equipment substantially reducing hearing loss qualityoflife issue dif\ufb01 cult iden tify items customers would call positive points difference onstage monitors contrast disequities mentioned earlier \ufb01 area f broadly de\ufb01 ned disequities potential control performance min hearing loss reduce onstage equipment sound back band audible wall soundrock musicians value sought onstage monitorsvalue deliveredultimate ears inear monitorvalue delivereda b cg fde points difference b points parity c points difference common disequity potential equity e disequity potential equity f disequity potential equity g white space unmet need figure circle illustration ultimate ears competitive advantage grow focusing matters equities onstage monitor technology ultimate ears major entrepreneurial success product concept based unique patented technology manufacturing capability become standard industry creates signi\ufb01 cant customer bene\ufb01 ts enhancing per formance quality musicians quality life limiting hearing loss analysis based figures illustrates ulti mate ears successful developed unique company capability delivered value customer need mattered greatly delivered value manner superior competitive options three core principles competitive business strategy drive analysis guided circle model chapter summary looking ahead circle analysis presented provides posthoc account ultimate ears success fact book use framework analyze current market situation look ahead goal anticipate market development evolution build execute solid growth strategy see chapters follow simple diagram provides powerful basis analysis companys current competitive position substantial insight prospective growth strategy company roots basic competitive strategy notionsthat simplest terms competitive advantage creating value really matters customers ways competitors cannot \ufb01 nd effective starting point analysis customer developing deep understanding customers values chapter provides overview underlying framework begins customer perspective introduce basic concepts several case examples illustrating principles underlie development effective growth strategy proceed chapters provide detail core model concepts process begins clear de\ufb01 nition context chapter followed challenges growth indepth study customers deeply explore value customers seek existing competitors get credit value create chapter steps signi\ufb01 cant insight obtained current competitive positions potential growth chapter presents categorization customer value heart circle models contribution clarifying \ufb01 rms positioning chapter explores de\ufb01 nes growth strategies naturally evolve seven categories value leading inevitable question addressed chapter skills resources pursue ideas answering requires much deeper re\ufb02 ection \ufb01 rms com petitors capabilities terms strengths leverage weaknesses need \ufb01 x gaps exist around capabil ity building necessary chapter explores dynamic aspects markets chapter provides summary book review step process behind circle growth strategy project designed team process engages customer com pany competitor research integrative way look forward journey end \ufb01 nd core analysis seek ing deeply study uncover ways provide value customers competitors simply understood perhaps ways always taking chapter next provides overview full circle framework"
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Hack-the-Music-Business.json

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+    "filename": "Hack-the-Music-Business",
+    "department": "Marketing", "Manager",
+    "cleaned_text": "copyright cowboy ventures inc rights reserved newartistmodelcom hack music business even great strategies visit newartistmodelcom chapter music industry even years ago today artists run careers much like entrepreneur runs startup company little help big companies major record labels new music industry revolves around write music record distribute fans plan tour manage connect fan base create marketing strategies opens vast array opportunities anyone become successful artistic skill dedication perseverance required said entirely responsible career ton things need get head around find time social media digital distribution touring budgeting income expenses magic bullet potential know identify multiple revenue streams team members support career need dedicated succeed new music industry need passionate music someone asks want musician tough environment answer needs mean option cant music newartistmodelcom hack music business sound like keep reading new artist model represents new artist ecosystem one career revolves around record label strategya framework apply career matter kind music play far along may mindseta new way thinking music career career longer limited restraints old music industry dont let mind creativity restrained either newartistmodelcom hack music business course book youll learn new music industry new artist model fits within industry youll also learn tons musicians already using new artist model successful well look strategies work discuss apply career right indie musician already know extremely creativemore business minds youve probably never thought way mind entrepreneur key harness creativity career customize new artist model strategy success newartistmodelcom hack music business chapter new music business economic model driven music business years longer relevant record labels used invest heavily artist development marketing distribution taking risks upandcoming acts one charttopper could justify investment development dozens bands longer case labels simply cannot bring enough money recorded music cover expenses business changed today business finding next superstar sell millions records sell fast fans dont go record store find new music anymore lot fans dont even music easy access low cost music streaming personal life musician longer thing mystery fans world learn favorite singers personality interests following social media internet opened opportunities smaller niche bands get music fans longer top able make living music lot people complained changes music industry like everything else change change isnt positive negative rather change matters todays model would worked past technology expensive valuable connections hard come way though past model wasnt always best choice musicians anyway instead looking industry change dead end game see open door todays music industry onesize fits model every single newartistmodelcom hack music business musician free experiment find works best fans music careers one key points new artist model want successful new music industry need consider revenue streams generate work coordinated effort promote creating reality name game creative figuring economic model make money changing industry ripe innovation think outside box newartistmodelcom hack music business look image traditional labelcentric music business modelcomplicated difficult navigate take time notice things notice removed artist fans direct communication communication go big companies like record labels radio stations look many entities middlemen money flow grey arrow go get back artist past record labels position power due high costs musicians couldnt record distribute music communicate fans without help record label viable way make picked ar rep even didnt guarantee success label dropped record cut marketing newartistmodelcom hack music business look new music business model take time notice things artist direct connection fans social media internet artist collect money directly fans via online stores platforms newartistmodelcom hack music business new artist model music industry artist center ecosystem control business control copyrights control gigging control image communicate fans choose kind promotions use sell music grow fanbase instead signing major label receiving royalty advance hire contract services need model puts responsibility artist especially early stages career dont label publisher major label get music radio print copies album create image wont major publisher pitch plug music major films need things requires lot work dedication able find fun developing brand nurturing career focusing goals knowing solid plan help musicians entrepreneurs successful artists writers future start independent stay independent create businesses around suit ambitions personality style connect directly fans control destiny start thinking music career way entrepreneurs think startup companies entrepreneur think provide product music service live show fans customers product service completely unique develop time past musicians products record labels today create product youre ceo music career newartistmodelcom hack music business know went music could never see desk job business school like mentioned earlier youve already got entrepreneur mindset need learn tap product approach career like entrepreneur starts product ideain case music think exactly making different stuff already dont think musicyour personality image important aspects product genre identify emotional songwriter largerthanlife performer stand next figure customers case customers fans internet information pretty easy come check fans tools like google analytics facebook twitter social media channels use also go old fashion route talk fans shows old share interests example karmin specifically targeting young teen girls interested popular music start lean learn lot entrepreneurs get bogged business plan stage think need plan every step way able predict revenues five years tee havent yet take read lean startup eric ries easy read concepts applied industry even music lean startup need get product market quickly possible newartistmodelcom hack music business doesnt need perfectjust get new artist model really differs past longer spending year sometimes tens thousands dollars full length album release small release often theres couple methods could release small eps every months could release traditional album keep cover songs flowing youtube channel every weeks could also go lowest denominator release one two original songs month one strategy im fan like release release one song fans via social media tell youll release next one get x number comments likes get fans hyped also shares news friends sure pick number think attainable current career level key frequent releases learn way fine tune songwriting performance marketing releases road producer dj zedd frequently plays songs hes working live released gages crowds reactions various parts songs wants back drawing board could release rough recordings videos song sketches ideas fans opinions release two songs simultaneously see gets plays build team every entrepreneur team also something lot indie musicians lack term diy pounded heads years wonder lot musicians still think going alone best option end spectrum musicians think team means top manager agent cost pretty penny newartistmodelcom hack music business entrepreneurs dont teams made top dogs field often work college buddy family member really digs product cause youre starting passion trumps experience day especially youre short cash think among group friends acquaintances would willing able step plate manager know anyone passionate music industry business school friends knack taking good photos experience photoshop network youve ever met entrepreneur youve probably overwhelmed energy outgoing personality entrepreneurs extroverts passionate eager spread word make connections take tips entrepreneur dont afraid tell anyone everyone music dont band plays local club doesnt talk anyone gig introduce bands playing promoter club owner guys running lights sound board even youre shy person step outside minutes make sure make new friends contacts get conversation going music knows may find way collaborate especially music industry success come connections planning better idea think like entrepreneur lets start planning career want successful music career need take time get know upfront need focus finding youre good youre motivated need set goals reflect skills newartistmodelcom hack music business concrete goals give something aim also help decide first step know everyone wants rich famous musician youve probably realized vague goal like leaves discouraged confused move forward many apps services available today many indie musicians suffer choice paralysis tool use build website company best digital distribution social media sites deserve attention choice especially daunting money involved one wants fork cash service may work planned get past decisions research best friend situations keeping goals mind also help every single time youre faced choice ask option brings closer goals set goals youll need little soulsearching figure really want much time dedication realistically going put team like cowriters band members manager make sure everyone page key specific possible instead saying want rich famous try something specific like want able full time musician yearly salary least able tour outside home state top youll want start mapping milestones tasks within goal breaking goals small achievable steps helps keep motivated positive think goal set break lofty goal smaller tasks like gather contact information local venues contact venues week connect another band share gig suddenly finding way reach goal becomes manageable newartistmodelcom hack music business one band used goals planning advantage karmin start knew wanted pop duo targeting young teen audience originally releasing original music werent getting much traction interest manager nils gums suggested duo cover current popular songs get front target audiencethese songs young teens searching youtube followed charts consistently covered popular songs every week took time lot covers one karmins covers went viral important takeaway karmin knew goal made plan get stuck given cover strategy weeks would never gotten today react opportunity next well take look something even entrepreneurs trouble sometimes reacting opportunity musicand life matteropportunities pop least expect job ready opportunities could anything pick gig publishing deal chance collaborate local musician either way artists react quickly ones succeed good think possible outcomes actions something cant fit everything busy schedule one wants something regret later learning pick chances important thinking opportunity bad thinking comes point need decide take leap newartistmodelcom hack music business lets take look amanda palmer famous indie artist avid social media user made k two hours jumping opportunity well celebrated crowdfunding campaign palmer tweeting followers alone computer friday night fans joined conversation group quickly formed losers friday night computers amanda palmer created hashtag lofnotc thousands joined conversation fact became trending topic twitter fan suggested tshirt made group palmer ran idea sketched quick shirt design threw website night shirts available two hours later palmer made would easy disregard fans comment sit couch watching netflix rest night nothing bad would happened hadnt designed shirts spur moment committed project nothing good would happened either newartistmodelcom hack music business keys success mind racing new ways think career ill give finish chapter think sometimes get caught moment forget little things living life music privilege earn little satisfying spending time making music make lifes work truly joyful however chances successful extremely low people going get going work hard earn right musician respect privilege free enough choice honor opportunity one charge muse happy positive people worst enemy countless times heard artists tell reasons career working time putting blocks way pointing fingers people things holding back stop whining blaming people make conscious decision going successful things going work favor creating reality every day make good one excel practice practice practicethen go prepare never ready enough opportunity live shows always better songs amazing playing improve ceo musician business learn run company effectively reach fans effective social media marketer dont hold back ready professional newartistmodelcom hack music business best ability find way great lets face really hard amazing people natural talent see first seconds meeting truly blessed rest us find niche passion calling reach ask people around feedback find good focus get people help dont stand rise pack struggle forever amazing learn breathe keep focus stay calm nothing pleasant working someone knows goal remember old adages thinking speak taking deep breath lay someone us lot going lives benefit staying focused goals remaining calm situations learn yoga exercise run meditate sit still breathe learn dont take seriously one else fun amazed many people spend much time looking backwards trying understand people think worrying past embracing future reviews important dont run let ruin day everyone going like people good time matter difficult things get move forward dont give thing help career take forward momentum going reach goals lot people stuck mud take action make move see happens dont spend time procrastinating worrying hard something positive advance cause feel much better acting instead waiting worrying newartistmodelcom hack music business find way make money start small grow avoid debt probably important strategy many artists gotten trouble past taking label advances big loan get kind cash flow happening right away matter small sell merch play door license songs play sessions teach write start musician business biggest mistake make borrow lot money spend things dont matter unique true vision say something people remember ones unique exciting special provocative fascinating original inventive andor interesting music basic form communication really successful artists something say work delivering message chances success go exponentially unique position message create following fans really listen something important say work play people like every day collaborate often music tribal experience cannot make great music alone surround talented people write together play together try new things bounce inspiration learn listen let music weave way around find producer songwriting partner musicians dive together whole greater sum parts newartistmodelcom hack music business chapter building musician business impossible one person everything needs get done case recording artist need record produce promote work songwriter needs write find placements songs recording another artist spot tv show performing artist needs find gigs plan every aspect tour show traveling expenses setlist light show top every musician needs handle business side career include website social media marketing merchandise finance distribution think entire career youre rude awakening weve heard term diy practically every single indie music business article since dawn st century tools available today artists know publisher distributor label engineer producer marketerand room truth many indie artists getting really frustrated trying make diy work theres enough time day get everything done sometimes music thing gets left forgotten sound like great artists longer doitwithabigrecordlabel perhaps diy isnt best option either lot artists excellent business chops theyre still experts important things like creating music cant expert everythingtheres enough time day key find motivate people new artist model want newartistmodelcom hack music business get musicians thinking terms diwo others even earliest stages career dividing tasks team members looking towards friends fellow musicians help think analogy made entrepreneurs last chapter every business team grows become successful needs way running musician business eventually need help team need depend stage career skills think team building efforts progressive process expands capabilities time independent artist developing career jump hiring full team industry professionals immediately instead business entity evolve career begin bring money expand business grow accommodate expansion method way startup company grows team start lean agile adding resources necessary team doesnt even seasoned pros band youre already way ahead game everyone unique skills take advantage one band member may math wiz put charge budget keep track bands income expenses spreadsheet voice financial reason comes spending money another band member may peoplepersontheyre outgoing confident afraid pitch music passionately enthusiastically person could face band comes business networking job call promoter pitch music publishing placement sponsorship talk soundboard guy show newartistmodelcom hack music business lets take look recent pop sensation betty betty whos somebody loves began drawing attention pop music world release first ep movement spring september song featured viral gay marriage proposal video days later signed rca records betty didnt get today great team behind whole way producer peter thomas manager ethan schiff attended berklee college music betty peter thomas able find really latch onto signature pop sound schiff helped set business side things key take away team doesnt made topoftheline professionals charge thousands dollars time team start friends classmates band members people really passionate music often passion important money connections time management get managing whole team take time really get top managing time tasks probably play part artist business professional sometimes way result find juggling entirely many tasks problem comes longer find enough time matters mostyour music think way dont quality music build business around build musician business find time practice create refine craft also running business side things staying social media strategizing launches making important industry connections first step streamline really ties back newartistmodelcom hack music business goal setting theres anything thats bringing closer goals stop take close look youre spending hours day tasks dont much benefit eliminate simplify postpone next step delegate many artists defensive controlling comes artand good reason personal statement however delegate tasks team members get things done really clear lot personal time get habit dividing tasks instead taking whole load person list tasks need complete try prioritize list urgent matters tasks keep putting putting high priority highpriority jobs break smaller tasks accomplishing small stepping stones help feel like youre accomplishing things keep state forward momentum remember make time music easy get sucked answering emails managing social media making website without music dont anything build business michael shoup musician entrepreneur turned career around started making profit time management graduating college bachelors degree music shoup started career musician funding tours money made freelance web design three years effectively gigged high interest credit card debt little show efforts gave professional music career went web design full time wasnt organized time able succeed music prioritized tasks free time delegated tasks automated scheduled newartistmodelcom hack music business anything could automated made sure left time important thing art time management helped michael shoup become debt free top hes managed selffund album started music marketing agency southmusic created social media app visualive internal team note ill referring band group musicians frequently collaborate internal team musicians band songwriter may lyricist works solo performing artist may hire musicians back live show recording artist may frequently work certain producer engineer band little easier function without outside help distribute responsibilities among member grow hire outside team members like manager agent need assess situation determine whether hiring team member benefit business growing responsibilities start draw away core product require perform tasks outside core competencies may time expand team music business like business get organized legal business entity many bands musicians dont see legal business like google southwest airlines discussed earlier providing consumers product music andor service performances like business organizing legal entity make money easier manage make appear legitimate outside parties newartistmodelcom hack music business several options structuring organizing business basic legal entity sole proprietorship type business conducted one person sole owner company sole proprietor might best songwriters session musicians work alone without band could also good option group leader hires band members employees gives ownership decision making power leader sole proprietorships easy set since one owner complicated contracts forms must fill however sole proprietor personal assets risk ever get sued common business structure musicians general partnership partnership two people conduct forprofit business coowners type business best teams two members divided ownership decision power create partnership need write partnership agreement details rights responsibilities partners partnership agreement easy set little cost associated formation like sole proprietorships personal assets risk ever get sued additionally partnership dissolved one partners decides leave corporation business entity separate owners means corporation everything person including owning property corporation keep existing even one original founders leave corporations complicated legal entity best musicians solid income big teams costly setup requiring fees documents advantage corporation personal assets protected event lawsuit newartistmodelcom hack music business order get best worlds many musicians opt llc limited liability corporation llcs combine elements partnership corporation theyre pretty easy inexpensive set still provide owners protection personal assets internal agreements start business important issues think put writing legal stuff may tons fun taking care front help smooth bumps inevitably come road dont want spend hardearned money lawyer drummer refuses speak also much easier talk worstcase scenarios everyone happy friendly excited starting new venture better internal agreements set team starts entering outside agreements heres main points internal agreements ownership company first need figure owns company varies depending kind team type legal entity organized typical person rock group members could equal owners situations singer guitarist may focal point group act sole owners members functioning hired employees songwriter working lyricist could equal coowners business create together lone songwriter occasionally works collaborator could musician business choose equal ownership hierarchical ownership model models pros cons remember first key point new artist model one path success business structure choose ownership newartistmodelcom hack music business model works best use name happens name one people leave group teams choose use name every member present means one member leaves one use name others choose allow majority members use name teams use key members solve issue key members important members team could songwriter lead singer lead keyboardist case team broke name could used one key members part decisions voting voting common method making decisions organized sole proprietorship team leader may decisionmaking power voting equally weighted member receives one vote uneven important members like songwriter receiving votes rest team either way make sure odd number votes end tied votes teams also use unanimous decision method however almost impossible everyone see eyetoeye everything could result missed opportunities things may vote include purchase decisions hiring new members business decisions like whether enter record deal making changes agreement salaries need decide copyrights aka potential revenue credited divided members could simple even split members choice divide uneven percentages important members receiving higher percentage one member focal point team rest team members could even work salary money comes related copyrights also need know money sources touring merchandise split newartistmodelcom hack music business many successful bands broken members makings others due income royalties sure think equitable split want make internal team take time understand members strengths weaknesses assign roles accordingly team made different people different personalities skills one member may extrovert likes center attention person may best suited handling social media channels someone team may logical think things acting person may best keeping track finances assigning roles match personalities strengths see musician business run smoothly efficiently external team personal manager beginning really focus music creative side career without bogged administrative business responsibilities like saw betty personal manager could friend classmate relative understanding business music industry many big artists today still original manager dont close friends family understand industry seek professional personal manager ask recommendations network personal manager managers work independently others work large management firms personal manager partner key communication link involved running musician business personal managers job help artist attract retain fans build brand grow business responsibilities include raising visibility negotiating contracts newartistmodelcom hack music business partnerships keeping artist organized managing promotions social networks websites mailing lists getting press traits make good personal manager looking ideal manager creativelogical type need able think outside box come strategies reaching new fans growing musician business also need kind person look critically results improve future need willing talk people make phone calls hit road importantly though personal manager needs thoroughly understand music industry passionate music someone connect trust artist manager usually compensated percentage artists overall income days thing standard deal managers stake anything artists gross includes income live gigs record sales publishing royalties merchandise whatever else manager contributes artists career deal make important important picking right person work like getting married youd better sure values aligned trust work person pick manager key success management combination innovation passion tenacity leadership connections ability raise capital want manager work hard create brand business partners better manager solely focused many managers work multiple artists set expectations accordingly newartistmodelcom hack music business attorney depending situation may seek help attorney early lawyers play major role shaping external agreements personal manager record labels music supervisors publishers wellconnected experienced lawyer benefit birds eye view industry artists deals look like lawyer may charge hourly basis per hour depending experience reputation charge percentage revenue profit deal negotiating behalf others work value billing means ask fee deal finished based involved shaping executing deal value billing typically addition hourly rate attached retainer monthly fee get point negotiating contracts external team member publisher manager agent record label need seek advice lawyer ensure get best possible deal even good understanding law legal lingo tricky understand easy overlook potentially massive loopholes pages pages dense text many small bands excitedly signed major label contracts without legal counsel lived regret ton external team members consider team agent accountant business manager publisher tour manager well cover team members later book hang tight newartistmodelcom hack music business chapter gigging live music industry great source income many musicians many artists make money touring playing live recording publishing income streams combined additionally contrast declining recorded music revenues live revenues steadily increasing years course amount money involved lot artists popularity total number shows play often tour total number people attract venue live show around since humans started playing music entire history nothing able replace recorded music progressed one new medium replaced one came phonograph record cd digital download cloudbased services nothing replaced musician stage playing music think concerts go beyond music realm social experience fans opportunity interact music connects people many find easily approach someone similar musical taste concert everyone common interest result amazing energy want start thinking live show little differently theres lot musicians see gigging another revenue stream something another part job like answering emails move want take minute think gig newartistmodelcom hack music business live show another revenue stream gives opportunity promote something specific drive sales connect fans directly learn improve songs performance kind like point parts career meet come together live show tie back build upon aspects career like recording publishing released new album try come creative ways tie live show know youll doubt performing new songs go beyond lets take look wild feathers rock band nashville tn week leading release selftitled debut album wild feathers made album available early shows exclusively superfans strategy gave superfans incentive go shows get excited release top band gave concertgoers little surprize every album sold included two cdsone keep one share friend strategy genius couple reasons selling album early specifically targeting superfansthe ones would travel hours get hands album everyone else passionate music superfans also likely tell friends wild feathers giving extra cd really empowered superfans share turned superfans marketers concept doesnt apply gigging youll doubt see move forward book new artist model think career like box gears different gear representing publishing gigging recording gear separate work together towards one common purpose newartistmodelcom hack music business fans perhaps best part gigging opportunity presents connect fans done correctly touring actually fantastic way build fan base connect people meaningful level key really active know lot musicians get really frustrated gigging feel like people interested drinks performance bring every night dont need flashy light show video production truly great live show fact connecting audience different waya way thats unique youwill probably effective bring fan stage sing song stay show talk fans feature fans video use backdrop think work financially fans like brand trying create unforgettable experience example heavy metal band someone sing may work instead jump stage scream atwith fans bring fans onstage headbanging contest creative want live shows transcend sound become experience want create strong memory minds fans mind never cancel show unless absolutely necessary strong negative memory show cancelled last minute stay fans mind like positive memory fact studies show people likely share negative experience share positive experience artists arrived club gig power outage whipped acoustic guitars turned trash cans drums given fans intimate exclusive unforgettable experience could tell friends amplifier breaks dont cancel show see venue available ask opening headlining act borrow newartistmodelcom hack music business live show also presents unique opportunity learn fans get insight like songs popular kind interactions really get going live show feedback loop extremely short something get instant feedback whether audience digs go crazy guitar solos use advantage put great guitar solos songs love prog rock instrumental breakdowns sure feature long breakdown shows respond well ask clap certain sections scream others try come ways engage fans directly live show touring team agent agent middle man musician promoters venue owners basically theyre responsible getting gigs includes logistics tour negotiating contracts routing artists find difficult break local scene without agent agents connectionssomething thats really valuable music industry well look ways make connections later chapter heres example agents job artist manager start get traction market decide try tour figure vision connect fans agent helps determine extensive tour cities hit tours goal agent contact promoters pitch show needs convince promoter show successful worth promoters time effort agent book dates present finished tour artist manager booking agent typically works commission usually artists gross live show income sure dont give agent percentage songwriting newartistmodelcom hack music business recordings making money live shows book promoter promoters business people music industry buy talent promoters club owners concert promoters festival organizers event planners promoters main responsibilities include advertising promotion show making sure everything artist needs perform lined concert organized promoter responsible paying upfront costs associated live showits big expense costs occur show takes place promoters take large risk losing money show canceled ticket sales good expected working promoter doesnt mean need leave promotion playing smaller clubs venues promoter able provide lot marketing make sure resources available eg customizable flyer either send venue available download good band photography music hear share embed etc case help organized professional help venue help show band act together especially playing smaller clubs venues promoter able provide lot marketing need announce show website social media channels try running promotions get people shows give people reason come shows might announce playing unreleased song new album giving away tshirts show appreciation amazing fans newartistmodelcom hack music business getting gig promoters lot pressure fill venue bodies need substantial crowd either buy tickets pay cover fee door andor spend money food drinks take loss reality whether promoter loves hates music primary objective draw audience find ways prove draw audience collect information past shows prepared give promoter list venues played capacity venues many tickets sold whether sold also try target venues play genre music trying get spot perform singersongwriter bar nashville punk band would futile matter many fans contacting promoters remember personal business emails arent going cut itespecially cold emails call invite one shows show fill room even better get connection music industry know call promoter say hey guy know told call theres way better chance give music chance difficult get music industry connections provide point reference dealing promoters musician easy ticket connectionsother musicians lot easier approach artists get conversation going music form long term connection cool thing may know agents promoters attorneys business people could introduce newartistmodelcom hack music business try strategy lets say want able play new city make connection either person via social media band musician established fan base city try target someone similar style plays similar size venues propose headlinetrade youll open home city theyll open home city puts front new audience introduces local club owners would never able contact winwin planning gig order plan gig effectively figure hope gain talked second chapter goals planning prerequisites success common reasons play live besides potential cash earn could promote new album song meet interact fans work live chops play bands create relationship know want play live set goals show could sell x number cds get fans involved live show create live recording video use youtube channel upcoming album goals directly related purpose playing live want promote new album goal could sell cd maybe give two price one get fans sharing goal interact fans goal could stay every show talk fans setting tour gig difficult time consuming task costs need considered budgeted transportation living arrangements must made fans must notified deals must negotiated lighting production show must designed even relatively small artists take time plan carefully order make process smooth possible heres things newartistmodelcom hack music business need consider planning gig want tour single gig local tour tour coast full country tour fullblown international tour route get point point b tour multiple dates need consider order visit location ideally want route tour way requires least amount travel youre driving make sure route clearly mapped form directions dont get lost miss gig travel arrangements youre taking train plane book travel far advance get best price youre going longer tour may need book hotel rooms itinerary include tour information driving directions need addresses venues contact information venues name location hotels transportation tickets need itinerary also include information time gig loadin begins youre due stage plan day according time gig make sure arrive ahead time best give plenty extra time budget include transportation costs including gas ticket costs living expenses including food sleeping arrangements equipment need buy salaries need pay road help create budget show spreadsheet like excel google docs expenses income try cut really need upgrade head bars every night gig newartistmodelcom hack music business playing new city also tough unknown artist perform try booking shows hometown artists work similar genre open open come hometown build fanbase city city venues back kind income actually expect see tour probably imagined significant revenue stream live show ticket sales typically money generated sales tickets divided among promoter venue artist booking agent manager splits negotiable young bands getting much less established acts often negotiate larger payments promoters youre smaller artist youll probably receive percentage door basically means get set percentage ticket sold merchandise another revenue stream tap gigging key sell things fans would actually interested course theres generic tshirt try get creative young teen girls might interested paying instagramthemed photobooth session band cds merch try offering cds sale release date give fans incentive purchase newartistmodelcom hack music business chapter recording recording vital part music industry driven overall growth popularity businesses past years said doesnt function way past instead focal point artists career one moving interdependent part performing live extremely important without recordings share fans begin forget know exist first place remember analogy gears recording another piece gearbox career recordings longer tool direct monetization also serve promotional marketing tools tours merchandise today record music little costs computer tablet small studio barriers barred artists entering music industry without record label blown artists opportunities manage rights options selfdistribute work indie labels new label alternatives like converse rubber tracks studio recording industry disrupted internet necessarily worst companies complaining ones unwilling adapt innovate move ask youre willing think outside box times small agile entrepreneurs big established companies innovate move industry forward future entrepreneur newartistmodelcom hack music business glamor major label record labels business exploiting sound recording copyright unique combination sounds fixed time term record company adopted companies specialized recording songs distributing marketing recordings huge profit term major label simply refers fact functions recording manufacturing distributing promoting record inhouse major record labels traditionally powerhouses music industry getting deal major label associated success making big dont lie youve doubt found fantasizing major label deal point career past way successful gain attention major label get signed utilize connections distribution marketing muscle capital today artists indie labels perform many functions major label team yet association major label glamor success remains think truth told signing major label mean success fact vast majority artists sign major dropped albums disappear historically recording artists ever recoup initial royalty advance label major record label deal look like major label typically demand ownership sound recording copyrights artist receive royalty every album sold typically range cover upfront recording costs label usually provide advance future earnings money upfront may seem like great thing important remember newartistmodelcom hack music business loan must pay back meager royalty rate see profit album major label try lock long term typical major deal one initial term lasting one year one album whichever greater options additional albums option means label choose extend contract another term note option labels artist say matter unless existing success leverage longer term keeps artist renegotiating favorable contract moving another label top theres kinds deductions fees come royalties major labels dont seem nearly glamorous indie label indie record labels like talked earlier chapter small agile companies ones innovate different record labels part indie labels tend creative deals many indie labels focused specific niche genre focus time energy becoming expert genre growing relationships key tastemakers top indie labels tend transparent dont bargaining power major labels really need establish relationship trust artists indie label deals vary significantly depending artist needs bring table resemble major label deals others creative offerings heres three examples pretty common indie label deals newartistmodelcom hack music business traditional deal traditional indie deal resembles major label deal quite closely terms royalty computation indie label may give artists higher royalty rate creative controls less deductions flip side typical indie deal much smaller front advance net profits deal indie labels offer artists net profits deal meaning expenses recouped artist label share profits deals potential cash artist later either small advance advance fact smaller advance good thing deal advance expense label smaller advance smaller expenses means artist reach profit split sooner label may money marketing promotion pressing distribution deal pd another fairly common indie deal pd deal deal label handles manufacturing distribution album youre still responsible recording part significant money pocket front deals typically give artists higher royalty rate standard deal labels also pick marketing promotion usually cut royalty producer move selfreleasing albums lets take quick look another key member recording process producer producer works bands choose develop record songs handle logistics recording sessions work musicians recording engineers make recordings producers help bring vision together one finished product newartistmodelcom hack music business may also deal recording engineer opposed producers creative role engineer deals technical elements like choosing right microphones placement amplifiers producers generally get paid royalties means percentage sales recording percentages typically start range often referred points points often producers royalty paid artists royalty theres record label involved recording process im sure youre thinking dont record label truth told technology floating around nowadays lot record label functions team key planning think records like new product company launching new product take time really think plan customers love long take develop release need asking questions trying accomplish first step recording process knowing exactly want accomplish recording album recording one song full length album shorter ep vision new project kind sound looking plan planning one overlooked aspects recording process recording independently without label many musicians jump unprepared end getting hit unforeseen timeconsuming issues could avoided little planning newartistmodelcom hack music business also create timeline documents much time allocating phase process much time realistically dedicate day rehearsal many days need rehearse get ready studio long realistically record day many days recording need get material recorded long take mix master recordings long take physical cds made even make physical cds long leave finished recording release show release date good leave little extra time think actually need planning timeline common recordings take longer expected due unforeseen issues keep track costs start spreadsheet documents much money available recording costs one place need rent rehearsal space need go studio studio close travel need rent buy gear equipment many physical cds make much cost hire artist photographer cover art promo pictures hire producer recording engineer need help mixing mastering newartistmodelcom hack music business depending career level recording skills may may need producer recording engineer may friends classmates recording knowledge help rememberconnections best friend industry distribution song album recorded need figure get fans digital distribution straightforward option plenty services help get music fans like bandcamp bandzoogle reverbnation tunecore beatport topspin cd baby use process restricting whether intentionally old ways thinking music business one common barriers indie musicians face today like locking small room theres whole world explore theres one size fits model anymore many things need get head around theres also huge amount freedom dont stick traditional album release even release album way bring fans process develop even stronger relationships many musiciansand many successful people industrystill think recording finished product static object finish share sell may case past one way think open recording writing process fans create interesting opportunities deeply connect fans create new fans make money foster new connections industry newartistmodelcom hack music business get bit strategy lets distinguish regular fans super fans regular fans ones listen enjoy music may stream may album two wont necessarily go way buy music day released theyll enjoy cool content share free may pay extras theyll go live shows convenient fits life fans probably represent biggest percentage people reaching super fans however ones preorder album given choice usually opt bonus editions extra tracks special artwork love learning music willing pay cool extras like personal note meet greet custom merch super fans shows willing travel little pay little better seats backstage passes even private house concert people probably represent small portion overall fan base people develop deep connections meaningful source revenue passionate music start thinking using entire writing recording process advantage consider super fans theres tons artists posting instagram pics day studio video clips blog posts thats really going halfway super fans may quite willing pay intimate deep experience connection example could try offering exclusive membership allows check content song ideas lyrics rough mixes finished songs anyone else gets could explore ways super fans give feedback writing recording process drawing circle newartistmodelcom hack music business chapter copyrights music industry built entirely copyrights without copyright law would ownership songs fewer ways make money music would get money people bought music would get paid songs played radio would make money songs tv movie without copyright law anyone could make copies distribute albums without paying cent even asking permission anyone could use song association anything without copyright law would difficult support music many bands musicians overlook copyright law something business suits need know ultimately copyright law building block career especially today bands managing early career good understanding copyright law imperative one thing lot musicians miss fact copyrights power copyrights power think without copyrights would labels publishers anything sell many musicians realizing figuring leverage copyrights thing international copyright every country unique copyright laws dont acknowledge copyright ownership countries grant copyright ownership life creator plus years others use standard life plus years countries strict kinds newartistmodelcom hack music business work receive copyright protection others lenient countries set laws others set precedent cases lawsuits still others use mixture two good place find updated information countrys copyright law governments copyright website may also find books articles written specifically musicians describe countrys copyright policies simple terms rights copyright designed promote progress science useful arts creating limited duration monopoly giving creators exclusive rights works limited period time countries creative ideas songs stories transferred tangible form eg written recorded become property writer protected law copyright countries may register government claim copyright part moment record song sketch musical notation paper even napkin automatically rights generally song two copyrights composition copyright refers songwriting sound recording copyright refers unique recording song also known master copyright copyright law countries balancing act protecting rights creator good society attempt promote progression arts order incentivize creators create must given sort economic compensation creator result granted certain period time gain exclusive rights exploit works however art nature builds upon came reason copyright ownership last forever newartistmodelcom hack music business predetermined number years set laws particular country work falls public domain used anyone purpose without payment permission creator duration copyright varies greatly country country berne convention sets minimum standard countries life creator plus years although countries provide longer time period involved berne provide shorter duration united states example grants creators economic benefit works life plus years copyright given exclusive rights work united states many countries rights granted right reproduce work means make copies work example could make copies album right make derivative works based original derivative work one base one preexisting works examples derivatives translations arrangements translation book album motion picture samples remixes rule thumb work becomes derivative opposed reproduction transforms recasts adapts original reason cover song change composition considered reproduction derivative right distribute copies work right distribute copies album made public sign deal record label must grant right reproduction distribution get music fans newartistmodelcom hack music business right publicly perform work composition copyright right applies composition copyright grants right publicly perform composition time hear favorite song played publicly tv show radio cover band local club composition owner paid performing rights organizations ascap bmi sesac us responsible issuing public performance licenses composition collecting fees songwriters behalf right publicly display work relevant music art forms since difficult visually display sound however utilize right display song lyrics public via youtube video website even tshirt many musicians concerned right result plenty lyric sites floating around internet pay licenses songwriters whose lyrics display right publicly perform audio recordings digital transmission sound recording copyright right applies sound recording copyright grants copyright owner right publicly perform sound recording via digital transmission digital transmission includes noninteractive digital radio like pandora interactive digital streaming like spotify pro performing rights organization order simplify process licensing public performances countries performing rights organizations pros imagine every radio station directly newartistmodelcom hack music business contact every artist wanted play ask license play music lawyer would hired instance negotiations set price terms license would time consuming costly artist would overwhelmed calls radio stations tv networks clubs restaurants requesting licenses side equation users radio tv venue etc would keep track millions separate licenses would responsible paying time right amount performance rights organizations help simplify process making manageable artists users basically collect flat fee users venues radio stations tv networks restaurants etc distribute money back artists whose songs played songs played anywhere make sure youre signed pro ascap bmi sesac others around world otherwise youre missing royalties compulsory licenses mandatory compulsory licenses actually require copyright holder issue license certain circumstances us include rebroadcast television signals cable tv companies use copyrighted works pbs broadcasts playback music jukeboxes digital broadcasts noninteractive streaming mechanical license manufacture distribute audio recordings youre based us may may subject compulsory licenses sure research countrys copyright laws part compulsory licenses good artists compulsory licenses make easier others get access use music great things required law pay people using music money bringing newartistmodelcom hack music business compulsory mechanical license lets take closer look mechanical license popular one definitely good understanding musician us composition copyright owner compelled law grant license reproduction song records long following requirements met nondramatic musical works eligible mechanical license means songs written theater opera like song question must previously recorded commercially released public songwriter youre entitled first use song youre song released public yet charge someone anything want record user must pay statutory rate reproduction us statutory rate currently cents user may change basic melody fundamental character work case cover song work changed different musical genre good example marilyn mansons cover eurythmics sweet dreams new recording created song used phonorecords thats fancy word audioonly words theres compulsory license dvds videos newartistmodelcom hack music business chapter publishing music licensing music publishing ways deriving income songs write record create song certain rights granted author exploit licensing renting song third party publishing usually referring composition copyright songwriter although also license use sound recording master use license earn royalties people record songs used commerce television radio commercials video games films publishing potential bring huge amount income musicians successful songwriters far likely earn big money working music business recording artists writers sometimes behind scenes music business quite often unless also artists end quietly collecting checks years publishing industry translate actually making money people companies get permission usually pay perform actions protected copyright think copyright like propertyintellectual property owned large apartment building people would get permission live one apartments would sign contract money would likely change hands principle music record label distributor pays newartistmodelcom hack music business able make copies song distribute online retail stores radio station pays pro perform song radio company pays sync music promotional videos advertisements common licenses mechanical license license grants user right reproduce distribute song song covered another band mechanical license used record labels also need mechanical license make copies album distribute public performance license paid radio digital services tv clubs restaurants etc performing song license grant right perform composition sound recording synchronization license paid film tv video game company use song synchronization visuals sync license typically bundle many different licenses rights depending use print license paid print publisher right print sheet music lyrics song master use license paid anyone wants use masters sound recording derivative license license grants right change original composition derivative license used translations foreign languages samples arrangements newartistmodelcom hack music business sample license license anyone wants use clip song typically includes master use license derivative license traditionally music publishers handled task licensing music publishers role vary depending needs publishers help develop music others collect money distribute publishers perform role copyright administratorregistering works copyright office sorting related paperwork issuing licenses collecting money paying money publishers may also help finance writers careers publishers offer writers advance future earnings much like advance record company gives artist money front form loan meant help writers living expenses write advance size varies depending artists perceived potential future earnings go publishing deal structures important know ownership song split among cowriters affect money earned publishing split among band members copyright didnt cowrite another person affect whenever cowrite create written agreement clearly stating members ownership song done split sheet could choose give writing member equal share ownership split according amount contributed drummer singer write majority melody lyrics may make sense give two members receive newartistmodelcom hack music business traditional deal music publishers split composition royalties songwriter songwriter may receive advance future royalties sign publishing contract traditional publishing deal publisher typically lot terms development finding people use songs terms tend longer advances common copublishing deal variation traditional deal situation writer sets publishing company enters agreement thirdparty publishing company help promote place songs administer licenses collect money typical case copublishing means songwriters collects songwriters share also half publishers share half total publishing income advances less common copub deal traditional deal third commonly used publishing deal administration deal deal allows artist retain rights results highest share income however publisher administrator case also provides fewer services services administrator take cut income collect usually administration deals usually advance term generally fairly short self publishing starting probably dont need sign publisher even indie publisher fact early stages career musicians dont sign one start probably enough publishing business merit deal publisher doesnt mean shouldnt pursue publishing publishing revenue stream want exploit use knowledge connections find local publishing placements newartistmodelcom hack music business publishing early career viewed investment require lot upfront work part likely bring little money first approach strategy mind career may greatly benefit road reach point career would benefit relationship real publisher chances getting good deal increase show past placements publishing potential like many aspects indie artists career long road small steps music publishing tricky area navigate comes payment especially youre starting many small companies within reach dont budget music rely small indie bands license songs free cases dont cave restrict monetary payment think nonmonetary things offer exchange music done correctly publicity could valuable check one band really utilized companys blog advantage happen ins austinbased rock band featured catalog clothing company free people corresponding video july case free people get permission sync happen ins music video free people fairly well known clothing line band likely got monetary payment well focus nonmonetary publicity something companies offer even smallest bands members happen ins catalog feature many blog posts surrounding catalog release played catalog release party order grow fan base happen ins offered free download free peoples customers newartistmodelcom hack music business also use youtube self publishing platform dont need publisher get music placed youtube videos need proactive social media reach youtubers think would interested using music creative content huge community amateur professional video makers youtube topics ranging beauty fashion gaming health fitness also big surge professionalism among youtubers result many getting creative music use videos youtube tough copyright policy many seek either royalty free music get permission use track indie artist usually exchange link back musicians website soundcloud page shout video youtubers tastemakers people subscribe channels watch videos trust opinions youtubers feature really great music videos either mentioning band syncing music videos tons subscribers go listen even buy album lets take look examples day whose real name sean plott exprogamer game commentator host online daily starcraft show day daily doesnt sync music videos often chats audience telling bands hes listening lately one videos mentioned blue sky black death song result songs view count youtube went thousand also enormous fashion beauty community youtube like jenn im clothesencounters michelle phan seek indie musicians use music backing track tutorials link channels description box newartistmodelcom hack music business approach companies content creators publishing placements first need research know product service content create know kind music used past next figure track would bestsuited purposes contact directly twitter youtube message email try target companies content creators whose customers fans shares traits fanbase key start small work way newartistmodelcom hack music business chapter marketing independent artist writer producer performer promoting music skills one important aspects career one needs constant attention resources focus marketing taboo word music many people expect successful talent alone however one knows music career marketing doesnt fake flashy commercialized fact marketing today establishing healthy relationships fans opposed push marketing mass marketing past online tools today make easier ever connect fans meaningful authentic level online marketing promotion tools also enabled bands succeed without label today contact influential music bloggers reach fans directly social media via email run promotional campaigns grow fan base get people shows partner bands copromote brand branding artist image arent new concepts since beginning music artists defined genre personality attributes beethovens music personality described moody liszt showy star makes unique especially today many people trying make musician really need consider people would buy newartistmodelcom hack music business album go show instead someone elses two common approaches comes defining brand musicians like list every single genre draw influence confuses audience end something like psychedelic reggae metal band also look funk bluegrass classic rock influence really hear sound end spectrum artists afraid even approach task labeling either feel music cannot defined sentence uncomfortable waving flag would rather play music brand bad confusing one dont confine brand musical style fact personal make brand better weave elements personality beliefs attitudes passionate something chances people share passion use connector think favorites artists bands brand stand lets look fairly well known band sum made big hard time getting record deal many labels thought another blink imitation band labels heard one dimension bandtheir sound image personality attitude really set apart got deal end band took camcorder footage goofing around edited audiovisual epk resulting sevenminute hilarious video showed labels punk music characters good projecting character media newartistmodelcom hack music business find image brand want everyone like us music industry thats always possible people specific opinionated tastes music theres always going someone whos fan sound musical taste subjective dont let discourage flip side music personal thing also people think music amazing key focus efforts people easier turn fan superfan turn hater fan start really focus niche anything wanta genre attitude beliefwhat brand aligning niche creates opportunity connection chances theres lot people excited niche niche transcend music connect time people consider extreme example lets look eileen quinn songwriter sailing enthusiast combines two passions one writing sailing songs targeted market isnt already saturated musicthe sailing marketand able really star may seem like severely limited terms audience mainstream music industry would another artist specific niche however able really stand everyone specific niche geographic area lifestyle belief take little thought discover niche youll well way establishing strong artist brand fans musicians different kinds fans ranging new fans casual fans superfans superfans people buy merch wear proudly newartistmodelcom hack music business taking opportunity talk others comment shirt people go live show write excited facebook instagram post pictures show ones buy new album tell friends probably wont many super fans ones vital career success lets take look rule understand significance generally fan base account revenue superfans fanbase made casual fans mainly new fans willing spend much music use different kinds fans advantage key offer different content products different kinds fans today many indie musicians find stuck seemingly impassible rut giving music away exposure cant seem get point people actually pay think dont give music free youll never able grow fanbase continue free music route bills wont get paid one industry take seriously paradox plagues indie musicians youre alone free music great one effective ways grow fanbase probably huge part marketing efforts right even bigtime musicians like radiohead trent reznor used free music advantage granted already well known artists key find right balance free paid content saw already different fans willing pay different things fans pay music attend shows others pay come shows others pay music buy merch go shows still willing newartistmodelcom hack music business throw money asked important differentiate fans target offers context need consider purpose free music think fanbase terms pyramid potential fans bottom third casual fans middle third superfans top one purpose free music could move fans pyramid fans bottom pyramid probably give cash trade free music email address stay touch fan middle give free songs buy something youa ticket merch bundle songs fans top make special limited run products charge give something exclusive free seal deal matthew ebel bostonbased piano rocker struck balance paid free patreon page calls officers club gives superfans exclusive rewards exchange regular patronage matthew isnt superstar artisthe doesnt ton facebook likes works fulltime musician makes good portion net income hardcore fans fans choose donate different levels ranging price per piece content releases matthews offers include exclusive feeds digital songs recordings physical cds signed prints goodie bags private events even inclusion song personal phone call things lot indie artists give free remember money isnt form payment value information valuable cash many instances example matthew ebel offers entire free album anyone signs mailing list purpose move potential casual fans pyramid serious fans newartistmodelcom hack music business gives taste musica trybeforeyoubuy willand return gets ability contact email send casual fans information live shows new material life fans marketing team indie artist today youre likely charge marketing probably dont record label planning releases scheduling social media week certainly dont spare cash big marketing campaign marketing seem like completely daunting task maybe manager trying get word actually whole team marketers waiting share musicyour fans best possible promotion get fans talking friends think social media best nothing fantofan marketing creating authentic communications trusted sources wordofmouth powerhouse drive brand constant presence social media internet music fans today bombarded information possibly process top new technology enabled anyone get online call musician result music fans look recommendations trusted sources new music trusted sources could good music blog times comes friend think found favorite artists many discover friends recommendation someone trust key marketing today authenticity making real transparent interesting people check new album friend recommends would flashy tv commercial means dont need dish thousands big marketing campaign effective form marketing newartistmodelcom hack music business completely within reach financially paramore harnessed fans marketers june song still paramore launched contest paraoke asking fans submit best cover song winner would receive bike featured video two concert tickets merch pack result youtube flooded new paramore covers didnt need spend thousands big marketing campaign fans spread word chances fans already talking music create great strategy harness excitement music order get fans talk music need give something talk first need create tribe super fans willing support online presence key points coordinating marketing online know fans many social media platforms every single one streamline use ones relevant fan base example teens females likely use instagram postcollege people may active facebook remember social media shouldnt thought like traditional marketing social talking fans dont like assigning rule something like social media good rule thumb keep content conversational entertaining interesting reserved promotional purposes also try provide different kinds content different social newartistmodelcom hack music business media channels youtube great sharing cover songs original songs even vlogs instagram best suited sharing imagesyou dont need much text take pictures studio band venue sound check new guitar facebook great longer textheavy information twitter great platform establishing conversation ask fans question tell inspiration behind newest song website basically center online presenceall pages like facebook twitter instagram youtube lead back website driving traffic back website focus marketing promotional efforts website sell music tickets merchandise directly fans gather demographic contact information many musicians prominently feature blog website great way keep website interesting relevant welcome hire someone make website plenty tools allow create website little web design knowledge wordpress cd baby bandpage bandzoogle squarespace viinyl presskitto options available email database end one biggest assets marketing arsenal potentially profitable optin marketing email marketing oftenoverlooked aspect artists business many artists bands dont even email list cant get level direct connection passive channels like social media think people sign mailing list want hear want indepth relationship music didnt would followed facebook fans sign mailing list fans consistently listen offers perhaps buy newest recording go live shows newartistmodelcom hack music business great tools online creating managing email lists email templates check mail chimp fanbridge ton options beyond two website creation tools services also basic email address collection functions building website make sure mailing list signup prominently featured home page make sure visible home page without scrolling obvious call action like sign mailing list could take step give incentive sign like free download try giving email subscribers early access content news special exclusive promotions additional content behindthescenes footage available anyone else small email list try best give email subscribers personalized attention could example send new subscriber personalized thankyou email send birthday messages little things like make email subscribers feel valued help boost word mouth promotion newartistmodelcom hack music business chapter financing musician easy fall habit poor budgeting accounting budgeting generally paycheck receive regular basis company financial standards need meet nonetheless business treat budgeting finance proper business doesso manage money better efficient profitable need know handle cash payments may receive much pay much save future top need know fund projects tour new album finance first step budgeting figuring much money musician band earn much money expect bring month much money bring year cannot know studio afford record many gigs play whether afford producer dont know much money earn cover expenses keep track much money comes every month create basic spreadsheet record payment musician band receive divide income categories live merch recorded music publishing whatever revenue sources total category total categories combined also able identify month money came newartistmodelcom hack music business many different ways distribute income among team members important thing remember musician business need operate accordingly need pay employee need keep cash business account cover expenses avoid distributing money team money saved put business bank account future use important separate business personal bank accounts business account used music career income expenses help tax purposes also give discipline running business hopefully buffer cash help cover unexpected expenses large investments like new pa system band van bus music industry largely cash business especially smaller indie bands quite tempting pocket cash split immediately try best avoid cash receive needs accounted income spreadsheet needs saved business bank account crowdfunding past money huge barrier musiciansand one main reasons many forced tie record label today many musicians finding ways creatively fund albums tours popular option crowdfunding crowdfunding huge undertaking done correctly come whole lot money also presents dedicated creative artists chance connect fans whole new way newartistmodelcom hack music business run crowdfunding campaign lot people mistake crowdfunding endless well money sky limit amount money raise entirely dependant size fan base crowd generally fans money able raise although variables like fan dedication income level amanda palmer able raise upwards million huge dedicated fanbase spare cash throw around thats pretty much perfect scenario theres way tell exactly dedicated fans much money would willing donate look figures get better idea look many people email list many people come shows many people following social media dont assume every one fans donateeven amazing musician world couldnt accomplish think much average fan would willing spend help cause fanbase generally high schoolers college kids may much spare cash working adults think super fans may willing spend offer higherend products website like vip passes look many typically sell gage amount dedicated fans use set reasonable goal setting goal high meeting depressing thing one wants face mention definitely negative effect brand tons crowdfunding platforms unique features benefits dont use kickstarter worked amanda palmer reason platform choice newartistmodelcom hack music business pledge music musicspecific crowdfunding fan engagement platform options set crowdfunding preorder campaign connections music companies help things like manufacturing marketing distribution may best choice overall music projects kickstarter huge profile hundreds thousands visiting site day downside get money meet goal could get lost crowd depending kind campaign set indiegogo allow keep money raise even goal isnt met however indiegogo takes higher fee kinds projects budget isnt want fund ask exactly need fund recording tour youll find debt platform takes percentage fee successful projects taxes another issue technically money raise crowdfunding income needs reported probably wont hugely significant smaller projects costs add take account top rewards cost money well people paying tshirt vinyl still need make ship figure exactly reward cost much cost ship international fans look international shipping costs worst situation could able get rewards fans took time money help top budgeting need think rewards creatively make rewards relevant project fans teenage girls may love magnets made secret instagram photos recording process slightly older fan base may really appreciate vinyl even highend custom vinyl artwork think newartistmodelcom hack music business project signed electric guitar rewards acoustic album doesnt make much sense get creative make sure rewards take different levels fans account alienate anyone digital downloads physical cds posters magnets little things like great lower end options great casual fans may willing means donate much midpriced rewards like vinyl tshirt personal things like signed copies special notes great serious fans crave personal interaction higherend options private house concert vip pass great way get super fans involved keeping mind make sure dont overinvest reward process need make sure time create rewards handwritten lyrics may seem like good idea keep mind could writing hundreds crowdfunding isnt beginning end mass pushes beginning end campaign wont get far youll left unmet goal bunch annoyed fans block hourly updates social media news feeds statistically pledges crowdfunding campaigns come beginning end people motivated new content deadline use advantage drive pledges middle campaign release new special reward halfway campaign keep mind entire process opportunity engage fans new way release update videos showing fans progress album helping make release short teasers rough drafts songs ask fans opinions lyrical workinprogress try make content exciting engaging want keep awareness campaign dont want feel pitchy newartistmodelcom hack music business key points change open door dont view new technology new model dead end look like new opportunity chance try new things innovate maybe find something really works entrepreneur times small agile entrepreneurs big established companies innovate move industry forward future entrepreneur go lean release small release often dont wait record first album afford time big time studio dont wait start publishing career publisher start go learn take every single opportunity learn went great live show didnt go planned use knowledge improve next time social media posts get fans excited song people seem like learn every single thing diwo instead diy cant expert everything find people team doesnt seasoned pros times passion trumps experience recruit friends classmates family help give pointers ton really successful artists still work someone started classmate newartistmodelcom hack music business element career separate moving part bigger machine dont think recording publishing touring vacuum think connect together one unified plan relationship business get meet people talk many people studio live showspromoters club owners sound light folks bands musicians make connection could really start career successful indie artist remember face face conversations always get emails treat people like people give receive use process recordings songs finished products ton opportunities engage connect fans even make money along entire process onesizefitsall model anymore need build career around music works best something worked someone else doesnt mean go way career make big break days one going hand big break need working hard pushing new limits trying new things connecting people want make career lot hard work music become career newartistmodelcom hack music business mind buzzing kinds new ways promote music grow career small preview learn new artist model new artist model similar musicians mba program blueprint success help take music career next level dont waste money expensive college degree programs instead take new artist model online program develop plan skills save tens thousands dollars sign new artist model also get exclusive community musicians private networking group connect collaborate members around world make music career find success rooting keep momentum going find program thats right complete online music business program new artist model learn promote music musician powertools become better songwriter songwriters kickstart learn music industry professionals music guide success newartistmodelcom hack music business online school httpnewartistmodelcom email us infonewartistmodelcom get free lessons newartistmodelcom hack music business"
+}

Harmony Core | Berklee College of Music.json

@@ -0,0 +1,5 @@
+{
+    "filename": "Harmony Core | Berklee College of Music",
+    "department": "General",
+    "cleaned_text": ""
+}

Introduction to Brand Colors in Theme Development.json

@@ -0,0 +1,5 @@
+{
+    "filename": "Introduction to Brand Colors in Theme Development",
+    "department": "Design",
+    "cleaned_text": "introduction brand colors theme developmenteveryone nick hubspotand today wanted talk abouthow brand colors impact athetics ofyour theme youre developing forthe template marketplace youreprobably asking nick isthat even important well number one itsimportant arequirement number two importantbecause directly impacts theusability theme comes tocustomers building pagesinteracting theme settings orjust interacting themeoverall lets take look theunderstanding requirement brand colorsrequirement currently acceptedinto template marketplace themeyou minimum two colorfields must inherit colors theaccounts brand settings doesthat mean brand settings meaningsettings within brand kitnow unfamiliarexploring brand kit impactwith brand kit workswhat test portalinside test portal lets assumeim customer ihave brand kit set companylets say sell widgets mycompanys brand kit youll find thebrand kits account setupaccount details youll see upat top youve got brandingtab thats brand kits willlive mine hs test kitwhich test kit myfictitious company within imgoing specifically focus thecolors brand kits usedthroughout hubspot want focusin colors inheritingthose colors theme affect theaesthetics affect thecustomer interacts theme sounder colors tab isi primary color selected immagenta color widget companyits primary color magenta canalways add colors brand kitand take away haveto primary colorhere set let show youhow particular color itsinherited theme affects theaesthetics affects userinteracts theme haveediting theme colors practical examplehere test developerportal ive done ive made acopy boilerplate ive renamed super awesomeand im looking currently right atthe fields json file ive doneis ive made one edit file online ive done ivechanged forms title background tothe brand settings primary color thatis magenta showed theprevious tab point youreprobably saying okay nick cool knowhow edit text thats really greatwhat apotential problem well let show youthe problem color overlap themeswhat changing setting actually doesto theme important notetoo example theforms background color set tothe magenta go little bitfurther youll notice textcolor set themes set secondaryfont color right thats line thats going important asecond im going show whylets take look lookslike actual theme settings whenyou go editthem ive done ive taken acommon module form ive draggedit onto page ive created withthe homepage template theme youcan see background colorcomes perfectly right theresthe magenta youre also goingto see title sits top ofthat background color alsomagenta ishowed title font whythis important happensright particular theme thatsecondary color global fontspulls primary myprimary pulls brand settingsprimary color magenta thati referenced previous tab whatthat end user createsmagenta text top magentabackground creates poor userexperience someone drags infor first time form letssay looks like somethings missing itlooks like title justlooks like one big blob ofmagenta doesnt supply tothemes youre developing individualmodules fall sameproblem reason bring isthe importance planning color inheritancebecause really important aboth module theme developer toreally take time plan whereyoure going inherit brandcolors directimpact end user go touse theme whether thats draggingthe modules like case ifyoure dragging common form moduleyoure going get magenta onmagenta comes editingthe theme settings alone whathappens lets say overuse theprimary color within theme istart applying multiple multiplecolor options youll end gettingat certainpoint page fullmagenta default content whena user first makes page yourtemplate want give reallygood example template cando template theaesthetics template canprovide set everything onesolid color like really doestake away work youve doneso suggest youredeveloping theme templatemarketplace inheriting brandcolors theme plan alittle bit test create brandkit within developer portal youcan see theimpact colors wheretheyre inherited whattheyll end user endof day hope helps bestconcluding advice theme developersof luck theme developingthanks byebye"
+}

Investing-in-Music.json

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+{
+    "filename": "Investing-in-Music",
+    "department": "Manager",
+    "cleaned_text": "contentsinvesting music introduction pl\u00e1cido domingo commentary frances moore alison wenham cycle investment discovering signing talent nurturing talent promoting talenti fortunate career years music worked people exceptional artistic talent continue work today try help young musicians fulfil ambitions creative potential opera singers many qualities required develop successful career music talent course tops list also crucial ambition passion boundless energy relentless commitment hard work true across different musical genres opera folk music jazz pop rock band chamber ensemble sheer effort drive needed artist search success illustrated many case studies detailed report another story tell well collaboration investment working behind scenes many great performer supporting infrastructure offering funding expertise resources advice oftentimes infrastructure provided record company advances recording funds royalties artists need especially early career recording industry also offers artists assistance professionals help promote artists produce recordings license distribution finished product find opportunities funding sponsorship live performance brand partnerships collaborations also possible example artist management company efforts promote music depend protection copyrights intellectual property musicians producers music without protection investment forthcoming collaboration investment defining qualities music industry play vital role helping artists pursue career course digital era brought dramatic changes believe made investors music less important even age internet selfpublishing much easier artists past technology alone cannot ensure artists work heard appreciated artists continue work partnership record companies management others develop careers bring music widest possible audience report ifpi tells story invest support artists also economic importance sector whose investments enormous ripple effect society bringing growth jobs many industries enriching national music cultures across world important material governments report well copyright laws protecting artists producers rights reviewed many countries investing music reminds us endeavour creativity industry goes producing culture never taken granted produced free rights artists producers must paramount continuing debate copyright digital age chairman ifpi pleased introduce report illuminating industry remains important vital investor artists talent introduction pl\u00e1cido domingo chairman ifpi investing music video introduction investing music pl\u00e1cido domingo seen wwwifpiorginvesting music highlights working inside music business seem simple truth behind highly visible world artists performers touch peoples lives less visible industry enormous diversity creativity economic value report shows particular role record companies major independent play around world discovering nurturing promoting artistic talent investing music quite simply record companies parties music business scale focus take responsibilities risks backing artists seeking benefits shared success also accepting financial consequences failure time record companies remain great pressure digital piracy continue committed investing talent highly competitive market breaking new artists ultimate ambition many working record labels artistic talent always need investment funding history provided different means achieve private patronage earlier centuries heyday large advances global superstars late th century today relationship artists performing music investors supporting subtly changed continuing evolve traditional model significant advances marketing support larger recorded companies artists remains widely place greater emphasis partnership shared skills shared revenues record companies services skill sets adapting artists want need sustain career within record companies digital marketing promotional activity mainstream function many record companies forced reduce workforce overall revenues declined shift digital also created new jobs business models across sector claim artists forge career music live performance alone little empirical evidence support argument established artists benefited years investment record labels enjoy successful career performing back catalogue developing artists achieve scalable success without attention generated recorded music true digital world helped empower artists greatly widened options opportunities without label yet glance charts every market worldwide shows artist wishes sell music significant volume attract large audiences need support major independent record company surprising anyone working business understands fundamental lasting relevance companies whose expertise unlocking commercial value talent artists investing music sets major independent record companies use tools disposal help develop artists careers explains artists need help support dedicated team champion music shows record companies operate today people clearly see transformed meet digital age commentary frances moore ceo ifpi alison wenham chairman wininvesting music record companies discover nurture promote artistic talent far largest upfront financial investors artists careers also bring huge range expertise experience bear campaign bring new artist broad audience industry player currently offers access levels investment skills behind breaking new artist dynamic combination creativity talent teamwork strategy finance course luck project requires significant investment research development well marketing promotion record companies estimated invested us billion worldwide artists repertoire ar combined marketing represented per cent industry revenues four major labels combined around artists rosters tens thousands artists signed independent labels new talent lifeblood industry one four artists new signings signed last months record labels able reinvest proceeds successful campaigns discovery nurturing next generation talent majority artists still aspire signed major independent record company research multitude anecdotal evidence support survey unsigned artists us reverbnation digital music news found threequarters wanted sign record label may ifpi partnered unsigned guide almanac information unsigned artists seven ten unsigned artists uk per cent said wanted record deal threequarters per cent believe record deal important artists career cited factors wanting signed included promotional support tour support payment advance similar evidence importance record company unsigned artists comes germany september ifpis affiliate bundesverband musikindustrie conducted similar study cooperation five independent bodies popb\u00fcro region stuttgart vw sound foundation popakademie baden w\u00fcrttemberg local heroes soundgroundberlin found per cent unsigned artists professional ambitions wanted recording deal top reasons cited important marketing promotional support tv radio contacts ability focus creative process tour support payment financial advance findings supported countless personal accounts provided report articulated editor unsigned guide addressing thousands members without significant investment industry expertise creativity business obviously talent music extremely difficult break artist band popular culture mainstream music markets diy demonstrates ability approach industry correct manner still substitute experience industry move project forward artists approach labels wanting different types support may career development financial support team champion creations hugo scherman creative director cosmos music group biggest independent music company nordic region says want help whether assisting creative process opening doors work great producers supporting right marketing campaign distribution strategy us billion invested new talent revenues artists major labels tens thousands indies one four new signing seven ten unsigned artists want record deal breaking artist major market cost us millionthe cycle investmentinvesting music manager could put team people together around artist various roles record company theyd record company hamish harris artist manager uka record deal matters say unsigned artists unsigned artists aiming signed record company unsigned artists thinking record deal important developing career source survey unsigned artists uk compiled ifpi unsigned guide may ed sheeranshakira filippo sugar president italian independent label sugar music believes artists benefit support label across breadth career artists need lot people help create record promote need champions need people believe recorded music produce synch deals strike drive awareness artists interest live performances financial muscle record companies enables invest artists could finance atlantic records uk signed artists including ed sheeran plan b rumer artists come every section society says chairman max lousada give artists shot chance change lives incredible opportunity society way artists marketed promoted changed last decade costs involved breaking act remain high julie greenwald chairman coo atlantic records us works artists including bruno mars bob explains involved every part artists career many avenues go including digital social marketing costs involved breaking artist also remain constant according greenwald costs reduced dramatically weve reallocated funding example spending ever tour support atlantic believes long term artist development keeping artists road connecting fans cheap ticket record companies adapted changing environment last years sign process slow martin mills chairman independent beggars group record labelsincluding xl recordings adele worlds biggest album seller signed adele achieved spectacular success album topping charts countries mills foresees mix continuity change record labels artists always need people things record companies currently market could become diverse could see companies working artists wouldnt currently define record company could see record companies becoming something new hamish harris owner twist management works artists including tyson jamie woon believes labels evolving performers always need support manager could put team people together around artist various roles record company theyd record company new services artists industry changes model investing music new generation deals labels artists evolving record companies maintaining ability invest talent securing share broad range revenue streams many decades record labels operated model saw pay advance artist hope recoup investment sales albums singles label would also spend heavily marketing promotion drive sales maximise possibility recouping investment today label investment incorporates much wider range services live merchandising relationship evolved flexible partnership revenues shared across wide range new activities new broader rights partnerships reflect expanded role record companies recognition upfront investment required artists less likely recouped sales albums singles alone local repertoire global reach recording industry global scale local repertoire predominantly invests seven top markets recorded music local repertoire accounts half sales top albums see table opposite industry also increasingly investing new parts world focusing artists developing countries using skills aim international audiences max hole chief operating officer universal music group international stop investing kill business jesus lopez chairman chief executive universal music latin america last years made per cent revenues countries change next years emerging economies overtake established markets max hole chief operating officer universal music group internationalhow musics global ar investment compares sectors rd investment rank sectoroverall sector rd intensity pharmaceuticals biotechnology software computer services technology hardware equipment leisure goods healthcare equipment services electronic electrical equipment automobiles parts aerospace defence chemicals industrial engineering source eu industrial rd investment scoreboard european commissioninvesting local repertoire countrylocal repertoire percentage top album sales usa japan germany uk france brazil italy source nielsen soundscan us oricom cds media control official chart company albums snep abpd gfk based top rumer sa dingding says investing local repertoire emerging markets key priority last years industry made per cent revenues countries change next years emerging economies overtake established markets one example developing investment strategy china hampered high levels digital piracy universal music operated time beijing built significant roster artists singing mandarin helps develop local production ar expertise hole says best way prepare better environment invest mandarin artist roster thinking investing five year basis maintaining investment ar new talent lifeblood music industry ar one crown jewels ar budgets fiercely defended budget cuts forced record companies due declines revenue recent years jesus lopez chairman chief executive universal music latin america iberian peninsula explains stop investing kill business margins may lower go painful process reducing overheads losing staff struck right balance approach replicated record companies key markets around world nick gatfield chief executive sony music uk former member band dexys midnight runners says nothing changed terms level investment artists fact countries increasing investment new talent lifeblood business building catalogue building legacy industry even begins take level rd risk recorded music investmentintensive business proportion revenues invested record companies ar activity remains exceptionally high compared almost industrys investment rd according data members ifpi estimates record companies worldwide invested per cent revenues ar activity comparison eu study published eu industrial rd investment scoreboard covering industries eu us japan showed even pharmaceutical biotechnology sector globally invested per cent revenues rd industry even begins take level rd risk nick gatfield chief executive sony music uktour support cost major record company us backing band orchestra required bob adeleinvesting music funding talent breaks recording deal different common areas investment usually feature particularly agreement involving emerging artists payment advance funding recording music video production tour support promotional costs pop acts usually require largest investment develop tend involve multiple songwriters higher recording costs expensive photos videos placing stylists payroll often higher travel costs perhaps covering parents chaperones well artists genres dance urban classical music different cost profiles contrast pop development artists performing folk alternative rock music cheaper record smaller marketing costs stylists generally less expensive videos produce addition fans genres usually buy albums rather singles easier secure return investment folk act payment advances competition record labels sign certain artists intense inevitably drives levels advance offer payment advance typically enables artist give day job concentrate writing rehearsing recording performing music advances recoupable artists royalties sales recouped sales fail reach certain level thus record company primarily bears risk investment typical advance major label new pop act major market estimated around us go much higher competitive situations cases advances small nonexistent artist benefiting revenuesharing upfront expenditure record company financing recording costs recording costs vary widely individual projects involvement producers session musicians professional mixers studio engineers effect costs investment recordings benefits wide community musicians technicians recording costs incurred major markets vary us us significant project production videos video costs range widely project project expensive involve highprofile directors large crews days filming cost us us produce two three videos promote tracks album major markets high expenditure always needed videos produced much cheaply approach depend needs individual project tour support emerging artists often need heavily supported record companies level tour support required highly dependent nature artist typically tour support one area rock acts require greater investment pop acts artists require backing band orchestra drive highest costs area tour support cost major record company upwards us marketing promotion marketing promotional costs usually largest expense record company heavy promotion brings act wide audience enabling develop broad fan base opening opportunity artist secure revenue wide range sources live touring merchandising record company spend us us trying break artist major market competitive market recorded music market competitive highrisk minority acts signed achieve significant commercial success estimates success ratio vary across industry however common estimate cited senior music company management success ratio one five commonly estimated one ten ratio decade ago reflecting generally higher success rate previously norm definition commercial success varies say breaking artist gold platinum status individual market others believe campaign success upfront advance recouped others believe success simply satisfied artist bills paidtypical investment major record company newlysigned artist investment made record companies new artists vary widely country country individual cases typical range cost breaking new pop act major market set advance us recording us two three videos us tour support us marketing promotionus total us milliondiscovering signing best artistic talent motor keeps record company running breaking acts protecting ar always lifeblood culture heart every conversation says david joseph chairman ceo universal music uk fierce competition record companies discover sign best new artistic talent ar teams constantly scouting performers potential develop career music highest level traditional ar methods today complemented ways finding signing talent way find talent nowadays completely different years ago bars small venues places find artists musicians says afo verde sony musics chairman ceo latin region spain portugal multitude different ways end day matter find talent someone making music someone feeling emotion creates internet often first port call ar executive looking find top performers tomorrow andreas weitk\u00e4mper ar director warner music germany whose artists include peter fox udo lindenberg says internet made preselection much easier instead travelling every gig lot groundwork online checking bands homepage myspace youtube beggars group international independent group record labels range artists including xl recordings adele best global selling album simon wheeler director strategy says internet first hear buzz around artist sort label looks someone whos got two million hits youtube look online buzz internet cut legwork ar executive viewing artists online substitute seeing live developing personal relationship evaluating artistic talent subjective process label executives agree looking something beyond technical competence searching act sign glen barros president chief executive concord music group us independent label whose artists range jayhawks esperanza spalding sir paul mccartney says looking artist move music fans im looking empirical evidence connection audience artist teresa labarbera whites senior vice president ar columbia records worked artists including beyonc\u00e9 britney spears pnk says vital artist star appeal want able take eyes want hear everything going sing star appeal raw emotional human connection makes star regardless formal music training andreas weitk\u00e4mper warner music germany also looks signs drive artist first foremost need distinctive voice also need right personality strong push forward career discovering signing talent matter find talent someone making music someone feeling emotion creates afo verde chairman ceo latin region spain portugal sony musicinvesting music internet made preselection much easier instead travel every gig lot groundwork online checking bands homepage myspace youtube andreas weitk\u00e4mper ar director warner music germanythe internet substitute seeing artists live developing personal relationshipsome record labels specialise particular genre music others want broad roster artists colin barlow managing director rca uk says belief great record label broad ive got varied record collection think important label variety artists signed signing deal ambitious artists looking record deal invisible line business amateur professional says keith harris years experience artist management working performers stevie wonder someone invested time money could agent manager record company amateur side line truth one interested amateur theyre interested professional artists typically manager lawyer place help negotiate best recording contract possible deals evolved fast last years many record labels offer greater upfront support variety artists activities exchange share revenues broad range income streams andreas weitk\u00e4mper warner music germany sets thinking behind contracts measures used build establish artist recording live concerts merchandising interlock promote overall product every investment label risk needs justified need consider sources income start tony wadsworth bpi chairman formerly chairman ceo emi music uk ireland echoes point artist successful label earns recorded music sales artist generate many types income synch deals live touring performance rights corporate gigs merchandising others yet pivotal act breaking artist record happens aladdins cave open investing music someone invested time money could agent manager record company amateur side line keith harris artist manager digital channels help gaining first impression artists ultimately network personal impression still crucial ute fesquet vice president artists repertoire deutsche grammophonno substitute personal contact digital channels enable ar executives cut legwork jobs still substitute personal recommendation case jan lisiecki proves lisiecki canadian classical pianist age came attention berlinbased ute fesquet vice president ar deutsche grammophon alerted talent scout fesquet says received tipoff jan checked online established contact digital channels help gaining first impression artists ultimately network personal impression still crucial attending numerous concerts meeting jan personally signed lisiecki deutsche grammophon roster label worked nurture talent involved building artists ground strive longterm partnership handinhand stage career great responsibility artists strive live jan delighted signed label heritage feel happy privileged record company catalogue reaching back years containing names great performers left artistic souls us performed venues carnegie hall seoul arts centre sharing stage artists including emanuel ax pinchas zukerman debut album features mozart piano concertos performed symphonieorchester des bayerischen rundfunks performance highlights include performing orchestre de paris season opening concert paavo jarvi making new york philharmonic subscription debut performing recital debuts berlin brussels hamburg munich zurichinvesting music unlocking talent france sexion dassaut french urban hiphop collective came attention st\u00e9phane le tavernier managing director sony music france releasing mix tape le tavernier says sexion dassaut one creative innovative bands seen long time delighted signed us pleased able help take mix tape sold copies first album sold copies sony music france ran conventional media marketing campaign also helped create videos bring music fans using online social networks band massive online social media presence one largest facebook followings france million record company also financed fashion venture wati b become one talked youth fashion brands france le tavernier says band released second album track sell copies looking use position global company partner best international talent advance career beyond france guys talented sky limit exciting start story artists looking use position global company partner best international talent advance career beyond france st\u00e9phane le tavernier managing director sony music franceeliza doolittle professor green investing music artist label despite rise broader rights deals still homogenous model deals done artists labels record companies chosen adopt broader rights fact artists choice ever want kickstart careers record companies place great emphasis tailoring services needs individual artists whether help established artists new areas brand engagement traditional fullservice support required developing artists andria vidler chief executive emi uk ireland says deals range work professor green every aspect campaign handled inhouse artists work music services team noel gallagher peter gabriel dont need ar support see real benefit services offer marketing without label myth vs reality misconception age digital selfpublishing developing artist longer needs record company build career music fact still extremely rare see artist build career without support label established acts course long able generate income simply live touring benefiting brand built throughout recording career max lousada atlantic records uk says artists realistic need support record company new generation artists understand value amplification record companies provide see internet buzz doesnt generate career realise need expert help break environment reach mainstream audience true artists approach record labels slightly later stage career generated interest performances maybe released recordings see videos youtube put together young artists using technology since says teresa labarbera whites columbia records generation unprecedented resources fingertips help develop craft one wellworn myth artists survive live performance income without needing pursue recording career yet reality recording springboard successful live music career overwhelming beneficiaries live music income established legacy acts manager keith harris says live industry thrived established artists benefited investment take level took artists live industry would collapse view echoed martin mills beggars group make career live music promoters want see artists record deal want see activity makes easier sell tickets recorded music also offers artist chance build legacy glen barros concord music says artists survive live performance want leave legacy endures survives past lifetime recordings pivotal act breaking artist record happens aladdins cave open artist label tony wadsworth chairman bpi see videos youtube put together young artists using technology since teresa labarbera whites senior vice president ar columbia recordstop live acts rank artisty ear first album released u bon jovi take roger waters member pink floyd taylor swift source billboard recording springboard successful live music careersigning frida gold warner music discovered fourpiece pop band frida gold thanks tipoff ar man stephan mattner looking bands website label realised dealing exceptional sound unique voice well great german lyrics captured spirit times team went see frida gold open concert bosse andreas weitk\u00e4mper director ar warner music germany says even today seeing artists live irreplaceable experience demo deal warner frida gold agreed produce album together label used network develop act found right producer suited parties actively involved band process weitk\u00e4mper says frida gold looking unique international pop sound bands warner music uses network songwriters publishers producers bookers live experts play vital role longterm career planning artists company actively promotes artistic encounters introducing performers udo lindenberg jennifer rostock weitk\u00e4mper says whether eventually end working together course artists frida goldwhile record companies always looking discover break new talent also want develop longterm relationships artists sign part role ar team help successful artists develop career music record labels help developing artists opening door work best talent music business backing reassure studio producers session musicians featured artists project worth becoming involved max lousada atlantic records uk explains others industry know bring serious thoughtful creative campaign gives confidence outside world us atlantic records decided partner bruno mars bob travie mccoy projects would introduce public julie greenwald atlantic says ar guys heard bruno studio thought would great pair bob helped generate lot interest people wanted know man great voice singing hooks song nothin process repeated travie mccoy recorded billionaire meant could start digital campaign around bruno year debut album released collaborations transcend geographical borders well artistic boundaries brazil country singer paula fernandes achieved number one hit home country working overseas artists expand fan base performed duet american singer taylor swift helped introduce taylors music brazilian fans built awareness paula anglo world says jesus lopez universal music latin america iberian peninsula also performed duet colombian artist juanes helping reach spanishspeaking latin america increasing profile portuguesespeaking brazil paula fernandes says experience singing taylor juanes important seeing music moves unites people different cultures groundbreaking artist theres click personal musically artists writing process flows shows final result exchange artists conquering new markets strengthens song writing pleasure working talented sensitive people brilliant successful careers fans received warm welcome paths two way street juanes adds work paula fernandes wonderful unique experience powerful sweet voice addition charisma professionalism made unforgettable experience record labels put promising young performers studio established producers help develop craft uk colin barlow president rca uk cites example rebecca ferguson come second x factor television series barlow says unearthed incredible narrator life didnt see tv series sang covers take someone tv series believe songwriter huge risk put together eg white incredibly talented songwriter producer four days studio rebecca said shes interesting agreed executive produce whole album shes sold half million records uk breaking globally countries italy australia nurturing talent ar important part process important youre never going spend money julie greenwald chairman coo atlantic recordsinvesting music others industry know bring serious thoughtful creative campaign gives confidence outside world max lousada chairman atlantic records ukrecord labels help developing artists opening door work best talentjulie greenwald atlantic records says process heart record companies ar important part process ability allow artists go fantastic songwriters producers even time write case bruno mars important youre never going spend money shaping album record labels work developing artists help put together body work may involve developing tracks artist written commissioning new music songwriters offered music publishers creating cover version artist brings qualities track previously recorded sometimes process involve frank exchange views glen barros concord music says sometimes people around artist afraid speak believe artist heading wrong direction feel give open honest respectful feedback objective view way well achieve mutually aligned goals quite simply everyones best interests developing longterm relationships record companies want develop longterm relationships artists sign role successful ar teams help artists work develop musical careers many labels also conscious want develop historic catalogue built many years colin barlow rca says building heritage includes elvis louis armstrong today working america artists alicia keys beyonc\u00e9 pnk around long time uk look paloma faith artist believe could signed rca next years need artists longevity constantly evolving want go journey withatlantic records building relationship singersongwriter ed sheeran british artist released grown social media understood could convert millions youtube views career without support label max lousada says role understand artists wishes opportunities available make global infrastructure work helping artists break new markets major way labels add value artists careers alejandro sanz spanish artist universal music signed wanted break latin america decision taken launch album autumn meantime sanz became coach mexican version television show voice jesus lopez says able build revenues role series private performances putting strong position launch album partnership action swedish indie speaks hugo scherman creative director cosmos music group biggest independent music company nordic region previously family tree music involved discovering nurturing breaking great talent years scherman says companies worked appeal artists want deal one broad ranging company takes small proportion wide range revenue streams rather several companies need take greater share individual revenue streams economically viable conversely artists prefer rely opinion one person company forging career works large number mixers producers well performers means ideal position bring talented musicians producers together project doesnt big budget ask mixers producers work arent engaged elsewhere get involved know well push promote album get involved example approach recent collaboration swedish singer andrea kellerman known firefox ak signed family tree music worldwide licensing deal four music producers lasse m\u00e5rt\u00e9n bj\u00f6rn yttling produced hit albums lykke li sarah blasko resulting album color trees attracted four music germany sign international distribution deal scherman says symbiosis us artist producer creative process people helping also giving time develop know well push promote album hugo scherman creative director cosmos music group investing music paloma faith firefox ak rafael gualazziinvesting music right partnership italian case study raphael gualazzi signed deal italian independent sugar records filippo sugar chairman ceo sugar music says worked another label tried package tightly italian clich\u00e9 realised incredible talent enabled make sort record wanted gualazzi made jazz influenced album sugar records worked find right song bring music broader audience resulting single follia damore received critical acclaim sanremo music festival label secured three synch deals gualazzi partnering oil gas company eni car manufacturer fiat telecom italia also entered eurofestival music stood different winning second place label coordinated live performances across europe result attention generated live performances synch deals set sugar records appearance eurovision song contest gualazzis album reality fantasy went platinum italy sold well across france germany sugar says first time several years new italian artist broken outside italy come long way short time looking forward working next album realised incredible talent enabled make sort record wanted filippo sugar chairman ceo sugar music helping artists break new markets labels add value artists careerthe marketing promotion artists one largest items spending record companys budget competitive market essential artist enjoy promotional support opportunity connect wide audience media mix used promote artists existing potential fans changed dramatically last years social media channels complement traditional gatekeeper media radio television head one record label estimates four years ago per cent marketing spend aimed broadcast advertising proportion fallen per cent resources diverted online promotion expected balance broadcast online would long dion singer senior vice president international artist development warner music worked artists including michael bubl\u00e9 green day josh groban reflects change social marketing constantly evolving released green days album st century breakdown drew list top ten things needed promote youtube video facebook campaign certain kinds viral marketing seven channels exist previous album american idiot released five years earlier also true released latest album uno september add several new platforms mix growth online media meant record companies spend increasing resources supply content channels need colin barlow rca says content create digital world probably double four years ago people hungry julie greenwald atlantic records agrees clever social marketing artist real organic come artist cant corporation feeds fans whats message coming get consumer used digital department people much artists content music david joseph universal music notes new media channels offer opportunity dialogue fans internet become new television immediate feedback reaction two promotional campaigns colin barlow rca says wonderful thing music industry formula instinct taking risks record companies relevant bastions music take risks anybody else promotional activity often cover broader range activity traditionally case many artists want become involved range areas according andria vidler emi artists want create clothing ranges bringing fashion experts tinie tempah pro green swedish house mafia wanted sort advice invested testing learning investment worked well tinie tempah involvement disturbing london fashion range im overwhelmed delighted response feedback public contemporaries people admire world fashion says artist new skills marketing classical music record companies extending successful techniques pop genres including classical max hole universal music says marketing classical music old fashioned many ways involved great marketing promoting talent simple promote artist get music heard everyone would martin mills chairman beggars group investing music wonderful thing music industry formula instinct taking risks colin barlow president rca global success music television programming provided new platform promote artists work months record album putting energy heart soul work team ensure resonates public shym wouldnt sign branding deal money worth andrea vidler chief executive emi uk irelandgotye one direction core audience promoting artists new audiences trying rejuvenate way promote classical music reaching wider audience without sacrificing quality approach seems paying dividends young classical artists montenegrin guitarist milo\u0161 karadagli\u0107 companys deutsche grammophon label hole says bringing orthodox pop promotion bear milo\u0161 recorded album promoted toured didnt always happen classical world debut album guitar sold copies debut classical artists used typically sell copies album creating content new media channels involves partnership artists labels antoine gouiffesyan marketing director warner music france cites example pop rb singer shym worked label create shiminutes dedicated web tv channel present youtube social networking sites shym committed keeping channel fresh updated regularly producing great content go viral artist praises collaboration work months record album putting energy heart soul work team ensure resonates public teams make record companies vital ally artists potential social networks means promotion particularly visible asia use social media exploded recent years sandy monteiro president universal music south east asia says weve signed distribution deals korean indies taken artists markets airplay music concert sales gone roof phenomenon also noticed hugo scherman nordic independent company cosmos music group says promotional push digital platforms spotify wimp help song surge services push song banner ads spotify people start linking facebook page twitter feed see surge interest effect spotify social networks helped break swedish language rb radio picked populargrowth brand partnerships brand partnerships increasingly important artists record companies source revenue way positioning performer introducing new audiences andria vidler emi music convinced approach pay dividends right placement right brands really help artist artists professor green eliza doolittle made money first albums released brand partnerships helped position fans pro green iconic british urban act looking go global brand partnerships part mix help achieve puma deal accidental professor green says brand partnership relationship puma uk continues grow develop late im seeing increasing interest outside uk side increases international exposure allows enter markets may opportunity regularly vidler cautions market record labels become involved without clear idea want achieve artists easy reject many deals accept wouldnt sign branding deal money right artists career worth antoine gouiffesyan warner music france takes similar stance notes shym dance avec les stars nrj music award many brands became interested company interested ones gave creative input signed deal yot watch company shym became brand ambassador worked create shym branded watches fully involved deal engaged creatively werent interested signing deals brands wanted use image brand partnerships struck major labels martin mills beggars group says want see brand partnerships deliver value artists decent level compensation round credibility artist important thing cannot undermined right synch deal take artist song warp speed otherwise might taken longer time break andrew kronfeld president global marketing universal music group weve taken one direction become global phenomenon based worldwide platform nick gatfield chief executive sony music ukalejandro sanz milo\u0161 karadagli\u0107 synchronisation deals go mainstream synchronisation deals grown dramatically last years commercial arrangements see music used films television programmes well advertisements record companies income synchronisation deals increased per cent us million accounting per cent overall revenues andrew kronfeld president global marketing universal music group says synch deals good platform right synch deal take artist song warp speed otherwise might taken longer time break case ellie goulding highlights power synchronisation deals first album lights went platinum uk started come end initial sales cycle universal music sold department store chain john lewis concept goulding singing cover sir elton johns song part bespoke synchronisation deal track added album went sell another copies go triple platinum dion singer notes synchronisation deals also provide greater financial security artist one synched bands work sitting camper van touring states landed us deal said turning would crazy since used synch deals help boost financial security malaysia independent label kru studios benefits entertainment company also produces films norman halim artist also executive president kru studios says means synch artists music latest films producing signed jaclyn victor former winner malaysia idol able put music two films one englishlanguage film aimed international market offering opportunity reach new audience success tv platforms record companies played key role rise global music television franchises effective platforms new talent also showcase established artists music television rebooted modernisation talent show format programme pop idol idol franchise established almost countries programmes ranging american idol vietnam idol voice idol number developing platforms enable us discover new talent take existing talent put front new eyeballs says andrew kronfeld president global marketing universal music group x factor franchise launched countries including india audience tops million voice originated netherlands one latest international franchises airs almost countries worldwide nick gatfield sony music notes tv platform acts also capable breaking one market cites recent success band one direction put together x factor uk went top billboard album chart us weve seen successes television shows often confined markets weve taken one direction become global phenomenon based worldwide platform norman halim kru studios says increasing amount artist discovery malaysia involves tv platforms akademi fantasia involved introduced artists sung cover versions shows inhouse team songwriters producers enabling forge career performing original material talent scouts recognise role reality tv malaysia riding wave future may sources record companies continue adapt reflect breaking us market need army david guetta international superstar didnt mean easy break america worlds largest music market greg thompson executive vice president marketing promotion emi music north america says electronic dance hadnt enjoyed success us europe process continuous investment promotion break artist us need army executives focus sometimes couple years emi worked across traditional broadcast print media well engaging music fans social networking channels thompson says fragmentation geography us make difficult cross sales threshold needed break bring best research bear finding artists connect analyse different groups look next opportunity guetta toured us performing festivals coachella california thompson adds helped make performances events seen lots gatekeepers signed retail partnerships released numerous singles show ultimate hit producer one hurdle overcome guettas diary thompson explains david massive global franchise worldwide touring commitments question balancing time campaign paid guettas fifth studio title nothing beat becoming first top five album us major record companies infrastructure deliver global campaign artistsdavid guettataking talent global audience many artists signed record companies want international career international success also vital commercial music economy helping create revenues ploughed back developing new acts artists want global success says afo verde sony music latin region spain portugal helped bring artists including shakira ricky martin worldwide audience dream every artist work known world enthusiasm hard work rest company worldwide helps make reality artists often perform one language help build international fan base hugo scherman cosmos music group says artists approach independent label want reach broadest possible audience swedish artists sing english ultimate aim get music released internationally want artist want artist worldwide sweden many artists want break us worlds largest music market sandy monteiro universal music south east asia says girls generation became first kpop band sell us released first single late psy enjoyed massive success hit gangnam style kpop stars record labels also looking breaking significant music markets worldwide universal music recently brought large number kpop artists venues brazil uk many spanish artists want break latin american market benefit infrastructure international record company example cited emi latin america pablo albor\u00e1n successful career spain wanted boost profile latin america emi worked management company crack latin american market invested touring promotion merchandising live tours publishing rights pablo albor\u00e1n says debut album pablo albor\u00e1n promoted lot hard work close attention detail resulting achievements perhaps would possible without support secured three latin grammy nominations saw songs album placed tv programmes argentina el elegido la que pod\u00eda amar made promotional visits argentina chile mexico puerto rico miami meeting great reception label gone truly believed music beginning soon visiting countries second third time upcoming tour works dream come true nature modern communications means easier break artists internationally additional demand according greg thompson executive vice president marketing promotion emi music north america live global market thanks internet act mass appeal cant live bubble record companies large small ability deliver global campaign artists belgian born singersongwriter wouter de backer known gotye signed eleven australian independent label universal music global distribution deal andrew kronfeld president global marketing universal music says great relationship label early stage said looks really good guys signed rest world went number one single europe north america started happen asia shows happens global network ar marketing people take something one market make global somebody used know gotyes duet new zealand singer kimbra johnson became first single australianbased artist top billboard hot us singles chart years live global market thanks internet act mass appeal cant live bubble greg thompson executive vice president marketing promotion emi music michael bubl\u00e9 going global music sold people turn michael bubl\u00e9 hails british columbia canada path global fame routed south africa dion singer senior vice president international artist development warner music working company south africa first heard bubl\u00e9s music thought nothing like people wrongly identified jazz singer hes hes pop artist bubl\u00e9s album reached gold status south africa sold canada singapore australia new zealand singer thought canadian performer quirky sense humour appeal commonwealth countries might connect europe bubl\u00e9s manager bruce allen credited singer one best business said tour asia wrapping sending back vancouver called people across europe said get michael bubl\u00e9 weekend italian guy called back said didnt anything lined didnt want miss chance would set something trusted put bubl\u00e9 plane got onto leading italian radio show loved song used promote show suddenly moondance number one italy became real pop star italy teenage girls screaming figured works italy might work spain sure enough able use momentum go even markets michael bubl\u00e9 gone enjoy global success selling million albums worldwide singer stresses mantra music sold people turn like artist well move heaven earth get new digital services digital added new dimension services record companies provide artists digital accounted per cent record companies trade revenues major services expanded reach countries year services amazonmp itunes effectively replicate physical format market consumers buying albums singles others deezer spotify vevo rely either advertising income people paying monthly subscription fee combination services still early stages development offer opportunity global scale subscription services june estimated million subscribers globally number almost doubled last months many streaming services relatively recent startups one largest services spotify opened germany worlds third largest music market march spotify developed sweden large numbers consumers use paidfor subscription tier service hugo scherman cosmos music group believes positive effect sweden spotify changed music business made happy place work large numbers people premium account revenue stream fantastic people listen album song put playlist wont stop listening itll giving artist record company revenue stream years people listen album song put playlist wont stop listening itll giving artist record company revenue stream years hugo scherman creative director cosmos music groupkorea kpop explosion kpop phenomenon swept asia promoted worldwide bringing kpop acts girls generation recent phenomenon gangnam style psy huge global audience four years ago south korean government introduced comprehensive measures tackle digital piracy creating positive investment environment helped labels begin signing acts formed second wave kpop many record companies active investing kpop one example universal music struck partnership independent label cube january sandy monteiro president universal music south east asia says timing perfect measures brought government created positive environment start kpop explosion saw return investment within year universal concentrated boy band beast girl group minute went multiplatinum south korea sold platinum gold across five markets asia first album second albums sold even widely monteiro says helped bands investing recordings music videos marketing campaigns distribution across asia kpop styling fashion goes music one recent phenomenon emergence kpop bands nonkorean members missa kpop girl group signed independent media entertainment company jyp consists four members two chinese minuteinvesting music performance rights income artists record companies increased sharply last years music licensing companies licensed record labels collect revenues broadcasters commercial operators use recorded music distribute artists producers performance rights income accounts per cent record companies trade revenues worldwide particular importance developing regions latin america revenues increased per cent alone although big disparities among major markets performance rights income brazil argentina account significant shares overall revenues per cent respectively contrast mexico due difficulties enforcing rights performers producers earn much less public performance broadcasting record companies performers alike receiving fair return use music never taken granted nowhere continuous fight recognition value music better illustrated australia australian artists seeking benefit performance rights commercial third parties use music register phonographic performance company australia ppca organisation collects royalty payments distributes relevant record companies registered australian artists ppca undertaken number highprofile campaigns recent years ensure registered artists labels fairly benefit commercial third parties use music secured increased payments nightclubs fitness centres restaurants freetoair telecasters use recorded music enabling significantly increase payments registered artists record companies currently working secure fairer payments australian subscription television broadcasters lynne small general manager ppca says system help artists unlock revenues would able access independently artists smaller record labels would administrative capacity handle venues licensed public performance australia equally businesses thousands restaurants hairdressing salons licensed ppca would able identify locate deal hundreds artists labels covered ppcas blanket licence small notes developing artists might find difficult separately negotiate fair payment corporate radio sector would hard performers individually negotiate royalty rates commercial radio stations use music attract listeners generate advertising revenues capacity drop individual artists playlists conversely would impractical inefficient radio stations negotiate licences trackbytrack basis breadth ppca blanket licence allows enormous flexibility tailor amend playlists moments notice artist lindy morrison formerly gobetweens adds performance rights income increasingly important recording artists invest recorded performances create music used businesses draw customers increase revenues fair paid reasonable amount benefits deliveredperformance rights performance rights income increasingly important recording artists invest recorded performances lindy morrison swedish house mafia investing music managers view keith harris worked artist management years perhaps best known managing legendary stevie wonder son hamish run company twist management five years working artists tyson jamie woon keith spent much career across negotiating table record companies believes transforming adapt new environment manager ive fair share runins record companies easy quote industry years ago something cut crowded market assumption youll reach people youve put something wrong record companies still inject considerable money also expertise spent impact hamish says manager identify needs done try answering phone dealing emails record companys offices different countries around world help know local market keith believes record companies changed business models adapt digital environment record companies started develop new business model built around idea sell fewer records still financially successfulhamish adds even go back five years totally new era right even amy winehouses back black could still work old model spend lot money making albums go sell today need go build fan base even youre making record men believe evolving nature record deals positive hamish says think natural move towards partnership management companies look together structure deal individual basis dont need everyone global superstar artist could tour fans sell limited edition merch cds profitable artist could career keith adds recently deals set stone necessity record companies become flexible seen make money areas flexibility enables creation commercial deals make sense us father son agree record company funding still vital artist aspirations hamish says think investment record companies important generation fathers need investment develop artist keith concludes easier get investment day lot money around important today ever waspicture credits cover art james andrews page pl\u00e1cido domingo john marshall page frances moore marek paczynski page bruno mars andreas laszlo konrath page shakira jaume iguana ed sheeran wmg page rumer wmg sa dingding um china page adele mari sarii bob wmg page rebecca ferguson jason bellpage eliza doolittle brooke nipar professor green desmond muckianpage frida gold robert wunsch page paula fernandes guto costa page raphael gualazzi marco craig firefox ak razzia records paloma faith sony music entertainment ltdpage david guetta rick guest page gotye elevenmusic one direction sony musicpage alejandro sanz umg milo\u0161 karadagli\u0107 margaret malandruccolodgpage david guetta rick guest page michael bubl\u00e9 wmgpage minute um korea page swedish house mafia carl linstromm ifpi data copy images subject copyright subject statutory exception may reproduced transmitted made available without written permission ifpidesign band london bandlondoncouk twitter bandlondonifpiorg twitter ifpi winformusicorg"
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L-Creativities, Innovation, and Networks in Garage Punk Rock- A Case Study of the Eruptörs.json

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+    "filename": "L-Creativities, Innovation, and Networks in Garage Punk Rock- A Case Study of the Erupto\u0308rs",
+    "department": "Marketing", "Manager",
+    "cleaned_text": "project muse gmtartivate journal entrepreneurship arts volume issue httpartivateorg pp copyright authors creativities innovation networks garage punk rock case study erupt\u00f6rs gareth dylan smith institute contemporary music performance alex gillett york management school university york abstract two authors members punk rock trio erupt\u00f6rs also teach higher education one popular music management marketing writing experience erupt\u00f6rs present case study band draw theoretical perspectives respective intersecting fields explore erupt\u00f6rs entrepreneurship collaborations networks creativities diy underground punk rock scene paper provides crossdisciplinary insights internal external cultures erupt\u00f6rs proposing teaching case authors conclude students scholars practitioners music education popular music studies related disciplines fields involving entrepreneurship could benefit engaging reflexive entrepreneurial practice explores incorporates ideas models syntheses discussed paper keywords creativities innovation networks diy punk rock introduction methodology erupt\u00f6rs threepiece rock band sonically aesthetically influenced punk garage rock punkmetal crossover bands mot\u00f6rhead gluecifer electric frankenstein hellacopters defining output rock authors paper members erupt\u00f6rs classic power trio instrumentation consists guitar alex gillett bass geoff irwin drums gareth dylan smith three us responsible vocals irwin gillett share lead vocals smith joining gang vocal sections songs erupt\u00f6rs share creative responsibilities evenly possible working collaboratively ways burnard p terms collective creativity writing rehearsing performing music together production creativity making recordings albums together intraband creativities support enabled entrepreneurial creativity burnard p marketing music carving niche band collaboration external agents ways similar identified typical necessarily entrepreneurial musicians hundreds years hallam gaunt menger weber paper authors use selected frameworks scholarship business marketing approach richer understanding erupt\u00f6rs entrepreneurship multiple creativities rashidi p states punk rock genre formulated critical thinking advocates selfawareness reflecting cooks observation p rock musicians prefer intuitive approach creativity toolboxes account present reflexive postfacto framing ways erupt\u00f6rs worked rather explicit representation past strategies seek claim erupt\u00f6rs experience exemplifies epitomizes garage punkmetal crossover bands uk anywhere else rather aware work band members musical activities including working bands various sorts one us popular music higher education many bands work similar although different necessarily unique practices burnard mckinna shank smith project muse gmtsmith gillett perspectives arts entrepreneurship part common punk bands punk musicians assumptive frame reference tiryakian p jorgensen acknowledging wepole orientation tiryakian p emic perspective feleppa p ways working share others punk community increasing emphasis literature music education especially higher music education preparing students portfolio careers music bennett halla gaunt parkinson smith b musical lives external institutional education eg partti majority literature popular music studies focusing commercially successful bands coverage mainstream media also privileging artists performers highly visible audible general public smith b pp hope offer alternative authentic mckinna p account band statement reflecting cases popular music studies higher music education john berger p observes huge gap experience living normal life moment planet public narratives offered give sense life bennett p asserts students higher education need form entrepreneurship even studying authors thus hope paper might help bridge gap thereby serving higher music education broader higher education community helping orient students towards conceiving entrepreneurs bresler stake p advise music education need experiential understandings particular situations argue types understanding offer paper likely helpful educational contexts beyond music musicians exist fieldspecific epistemological vacuum reminded miles hubermans p observation case always occurs specified social physical setting cannot study individual cases devoid context context position paper crossdisciplinary involving music education business propose therefore interdisciplinary study may helpful teaching case least marketing popular music education contexts authors respective pedagogical contexts marketing higher popular music education applied realworld experience collaborative musicianentrepreneurs affords us bourdieu passeron p termed pedagogic authority credibility ascribed learners arguably essential certainly highly beneficial teaching environments perhaps especially important current climate employability become dominant concept value purpose higher education rationalized official discourse uk parkinson smith press bourdieu passeron p go explain real learning situations recognition legitimacy act transmission pedagogic authority transmitter conditions reception information even accomplishment transformative action capable transforming information mental formation training therefore encourage colleagues higher education discuss analyze examples others interdisciplinary practice music domains similar ways erupt\u00f6rs collaborative innovation network searching means frame way members erupt\u00f6rs collaborate smith gillett perspectives arts entrepreneurship part especially drawn peter gloors work collaborative innovation networks coins coin model applied fields wideranging medical research gloor et al collaborative editing wiki sites iba et al concept often applied largerscale collaborations introducing model gloor p also uses example trio collaborative musical composerperformers illustrate functions coins indicating coin construct applicable musicians others working networks various sizes gloor p observes groups people behaved ways framed research hundreds years many us already collaborated coins without even knowing erupt\u00f6rs seen quintessential example functioning coin model captures much termed punk musicians diy approach explored gloor tells us coin knowledge workers collaborate share internal transparency communicate directly rather hierarchies innovate work toward common goals selforganization instead ordered gloor p certainly true erupt\u00f6rs swarm creativity erupt\u00f6rs website erupt\u00f6rs states band members play respectively lead guitar lead bass lead drums position leaders competitors superiority show equal importance parts whole ideas equal validity equally control none us achieve bands goals without members want part erupt\u00f6rs order realize shared individual collective goals share expertise knowledge skills openly gareth dylan smith wants drummer erupt\u00f6rs two members band want drumming part context contribute collective individual good gain ways unachievable type working together gloor identifies swarm creativity taken studies insects bees ants work individually together colonies fast recognized highly efficient productive modus operandi human interaction gloor p gloors terms erupt\u00f6rs share goal convinced common cause coin members develop new ideas team whole much greater sum parts gloor p burnards terms pp thus band realize collective production creativities writing rehearsing performing music making recording albums together erupt\u00f6rs moneymaking project rock band exists make rock music find inherently worthwhile although erupt\u00f6rs financially motivated venture order write perform record produce generate interest band necessary interact elements business explore detail reference relevant concepts theories peers musicians fans rock originals band scenes understand raison d\u00eatre probably never hit song undertake major world tour become household names never objective band also typical coin characteristic people initially join coins fascinated challenge care deeply goals primary currency reward peer recognition gloor p number peerfans erupt\u00f6rs music small band members pleased music produced band large extent reward notion unpopular project muse gmtsmith gillett perspectives arts entrepreneurship part popular music like discussed smith c p ehls describes collaborations erupt\u00f6rs social exchange processes long organizational stimuli inducements greater equilibrium individuals objectives individual continue participate make contributions words long organization provides sufficient benefits attract participants contribute organizational objective ensure success coalition ehls pp dawkins p calls commitment bands cause sakes logic selffulfilling labor ethos common among doityourself diy practitioners milne course limited punk music scenes observed among niche communities online andreini cassia p theorized literature across domains including crafting human computer interaction scholars emphasized pleasure expressiveness communicative practices involved rather utility end products ability generate profit tanenbaum et al p functioning coin gloor identifies three characteristics define behavior coins collaborative innovation networks innovate massive collaborative creativity collaborate strict ethical code communicate directcontact networks gloor p look erupt\u00f6rs meets characteristics innovation massive collaborative creativity extent erupt\u00f6rs could described innovating debateable visual aural aesthetic perspective consciously pay homage music interests influences burnard p observes quite normal band fact able identify garage rock punk outfit places us firmly recognizable canon stylized rock music arguably little real innovation several decades music around said erupt\u00f6rs certainly created new music songs albums exist created although idea three people bass guitar drums playing loudly fast genuinely novel half century sense erupt\u00f6rs business rather renovating rock innovating deal evolution rather revolution type innovation identified sustained opposed disruptive gloor p descriptions collective creativity action among originals bands burnard p finds originals bands involves players individuals critically members longstanding collective finely tuned musicians able improvise embellish jam pick others brains group interactions band rehearsals performances erupt\u00f6rs involves precisely practices processes contexts burnard identifies well exercising production creativity burnard p smith gillett perspectives arts entrepreneurship part recording studio creating music later comes define experience others us collective record live gigs band comes together record erupt\u00f6rs hq co cork republic ireland goal usually capture much material short timeframe usually determined members commitments dayjobs means writing learning songs together archetypal rock band informal writing learning practices explained well greens classic text popular musicians learn meet record usually also write songs prior recording written guidelines erupt\u00f6rs composition sound like contain come assumption idea comes erupt\u00f6r worthy others attention collective creative effort toward realization member contributes anything onebar riff drum rhythm lyric idea share see idea become experimented collective quality controls deciding factors whether song worth recording whether play song b feels like erupt\u00f6rs song despite ostensibly punkmetal band recently recorded couple tracks sounded almost country problem us like played erupt\u00f6rs song share understanding band noone tells anyone else erupt\u00f6rs teach one another riffs andor song structures written individually another member hears riff differently plays wrong wants use half accept part groups collective creativity burnard p understand collective comprised precisely individuals attitudes preferences limitations predispositions creativities musicalities burnard smith shafighian erupt\u00f6rs sounds like erupt\u00f6rs follow similar process creating mixes adding lyrics songs one us expecting mix sound certain way sure agreed certain take given song find one members mixed song differently included something someone else band initially disliked able stand back say yes erupt\u00f6rs song sounds like us part bigger picture defer creativity collective swarm creativity action gloor bands music ends somewhere none individuals would wanted chosen could foreseen accept ultimately better band type behavior results sennett p identifies group collectively operating subjunctive mood people allow possibilities make suggestions wait things move along noone committing position sennett explains useful kind discussion dialogic conversation defined conversation resolve finding common ground erupt\u00f6rs combine disparate musical elements perspectives creating new common ground rather adhering preconceived consensus accept collectively produced outcome ultimately agree reached little step might individually refuse would perhaps make easiest closelyfitting musical choice commonality lies higherlevel cooperative tacit neverbeforenowarticulated decision differences make us work whole course sometimes things proceed synchronously outcome musically obvious means less desirable working creatively ways crucial erupt\u00f6rs sound sennett acknowledges p subtle dance dialectic discussion project muse gmtsmith gillett perspectives arts entrepreneurship part moving toward clear consensus dialogic discussion leading open innovative product best creative collaborations occur science journalist ed yong puts thats beauty part swarm even dont know youre going still get yong p sennett productive meaningful conversations collaborations happen empathic relationships empathy mature response another individual difficult manage close cousin sympathy sympathetic exchanges one person tries mimic another feel speak behave similarly empathic relationships contrast person listens tries understand responds unique way situation thus inviting indeed requiring deeper considered response turn sennett p observes musicians players sound entirely page performance texture complexity still players sparking one another true classic chamber music jazz garage punkmetal crossover rock thus deeper mutual musical understanding embedded individuals opportunity develop collective benefiting exponentially person brings describes empathy sentiment curiosity people erupt\u00f6rs creativities thrive collaboration strict ethical code erupt\u00f6rs never discussed shared ethical code per se tacitly understood wish intend succeed collaborations help us achieve band domain punk rock gloor p describes delicate balance reciprocity normally unwritten code ethics adhered tao coins gloor p tao coins constitutes shared understanding pull weight motivated deeply intrinsically shared goals band burnard p observes practice group composition broader group collaboration inspires popular musician sense higher purpose partti explains generously individual contributes expertise improve practice community may benefit participating practice community junction generosity selfinterest p result feeling sense higher purpose members erupt\u00f6rs willing contribute resources discovered independently band groups collective benefit one member able offer opportunity resource good ensemble eager take advantage benefits us collectively therefore individually relish process product participation band members connected range third parties making us many times capable whole explored assumption member band part tao coins others use network contacts mutual benefit collective feel strong sense stake band individual networks contacts thus valued member band since connections individuals make possible better work whole erupt\u00f6rs entrepreneurial creativity burnard p work alex gillett string lead electric guitar vocals connected visual artist created artwork erupt\u00f6rs first two albums designed printed merchandise including tshirts underwear connection alexs also saw compilation songs released japan title microwave massacre named record company owners favorite horror film gilletts colleagues print webbased smith gillett perspectives arts entrepreneurship part zines saw erupt\u00f6rs music reviewed underground music press gilletts knowledge contemporary marketing strategies saw band way substantial web presence discussed detail irwin string lead electric bass vocals costfree access recording studio rural cork band refers erupt\u00f6rs hq access numerous musical instruments microphones amplifiers borrow cost hire cheaply recording network able musicians actors appeared recordings augment soundworld gareth dylan smith lead drums vocals cowbell sourced bass player willing learn songs perform us live london found record label released first two albums facilitated opportunities us perform popular bands venues london initially mutual membership individual fandom another band erupt\u00f6rs formed irwin smith playing irish punk band london called neck gillett attended necks gigs london irwin gillett decided transform rebrand previous band erupt\u00f6rs asked smith join thus tao erupt\u00f6rs coin established spring communication directcontact networks swarm creativity gloor provides wide variety case studies coins function digital corporeal realms actualize burnard p calls entrepreneurial creativity without recourse management lines consultative hierarchies members equally empowered lead bass lead guitar lead drums thus liberty make decisions regarding future coin amongst authors elaborate worked erupt\u00f6rs functioning independently contracts record companies marketing teams agents promoters managers gloor emphasizes coins utilization internet achieve optimum performance team writing p coin cyberteam selfmotivated people collective vision enabled web collaborate achieving common goal sharing ideas information work working together physical space real time rejected coin construct rather traditional modes operation viewed part essential functionality group collaborators embrace working practices potentials offered internet become nimble thereby expanding opportunities success fairly certain without extensive use internet erupt\u00f6rs would survived band long erupt\u00f6rs came function internetsavvy coin specifically sought way working owing mundane factors irwin returned london live co cork ireland whence hailed felt correctly turned would find work musician better life back home gillett left london native teesside closer university studying live less expensively london smith remained london family financial logistical ties bandmates radius miles away easiest cheapest effective way us communicate via internet using democratized technological practices identified part broad cultural shift people engage technologies diy maker cultures tanenbaum et al p punk culture within band operates cowbell references comedy sketch nbcs saturday night live aired april project muse gmtsmith gillett perspectives arts entrepreneurship part discussed remains via email three us work musical collaborations two us wrote paper underlining parallels rashidi p observes punk musician academic since erupt\u00f6rs written arranged recorded produced released three albums bad time good time seduce destroy eruptorsculo boca split album californian punk band culo boca well microwave massacre compilation demo recordings released japan one albums entire membership band present majority recording process first album headed erupt\u00f6rs hq heart rural cork record drums guitars vocals record many bass guitar parts lead vocals occasion irwin able contribute recordings gillett smith flown home postcork emailed downloaded discussed various takes mixes occasionally even used telephones confer one another latest music sent irwin thus actualize production creativity coin times proved effective erupt\u00f6rs work online times better simply meet studio ever relying one anothers commitment motivation cointao get jobs done sennett acknowledges limits online cooperation even effective mutually understanding groups writes another project instead working online increasingly started board aeroplanes hideous torturetools modern society meeting face face practice effective lateral thinking including everyone fully conversation p erupt\u00f6rs sometimes two us meet person often record drums also sometimes although less frequently meet person mix master songs discussions mixes sometimes better conducted facetoface among erupt\u00f6rs bands collaborators often especially sensitive around engineering production recordings empathic dialogic process visibly work sennett smith shafighian networks entrepreneurial creativity far paper focussed mostly erupt\u00f6rs collective production creativities burnard p within band underpinned coin framework swarm creativity understand fully erupt\u00f6rs functioned important focus bands entrepreneurial creativity burnard p involving external actors record labels artistsdesigners two helpful constructs regard relationship marketing rm associated servicedominant sd logic rm theory emerged internationally address perceived limitations traditional marketing approaches although debate remains exactly rm single agreed definition useful summary provided gummesson p states rm marketing perspective network organization network society recent definitions encompass relationships stakeholders including notforprofit government voluntary organizations purpose marketing identify establish maintain enhance necessary terminate relationships customers parties objectives regarding economic variables parties met achieved mutual exchange fulfilment promises gr\u00f6nroos p gummesson p summarizes relationship marketing interaction networks relationships explanations indicate fuzzy nature breadth scope characterize smith gillett perspectives arts entrepreneurship part rm theory various models exist conceptualize scope rm general framework agreed although tentative attempt made clarkson et al synthesis supported updated gillett framework identifies four broad stakeholder groups markets customers suppliers internal external gillett raises important point four categories mutually exclusive areas overlap multiple types relationship exist organization stakeholder gilletts analysis local government procurement example given residents customers well internal eg employees andor suppliers local authorities case erupt\u00f6rs scope relationships summarized table provides overview significant parties band interacts scope erupt\u00f6rs relationships discussed table scope erupt\u00f6rs network relationships rm theory thus provides useful framework categorising identifying broader band supplies directly indirectly promoters live music venues record companieslabels license music followersfansconsumers music prerecorded live mediaproduction companiestv radio supply music supply band directly indirectly cd manufacturers social media websites guest musicians music services eg mastering audio artgraphic design merchandise instruments equipment repairs endorsements within band locations communication availability complimentary experience skillsets fairly defined roles outside bandbroader stakeholders including political legal regulatory performance royalty societies prs ppl united kingdom ascap bmi usa pressmediacultural influences production companies magazines radio websites musicians day jobs education university educated two band phds author author work academia contrast identities musicians legal contexts copyright etc project muse gmtsmith gillett perspectives arts entrepreneurship part network interactions relationships erupt\u00f6rs involved related concept servicedominant sd logic marketing vargo lusch consistent rm swarm creativity models sd actors create value service experiences relationships cocreating sharing tangible intangible resources one another marketing perspective usually applied cocreation customers suppliers although sd logic explains every organization service business terms customers suppliers may used loosely mean one organization exchanges value others differentiation made operant resources often invisible intangible produce effects core competences organizational processes operand resources upon operation act performed produce effect land minerals natural resources operand resources often finite groups possess traditionally considered wealthy goodscentred logic dominated operand resources considered primary vargo lusch contrast sd logic places greater significance operant resources lead excellent service value cocreated supplier buyer supplier offers value propositions brings resources together customers organizations customers interact cocreate value use rather organizations marketing customers process cartwright gillett smith press refer orchestration applying ideas context erupt\u00f6rs possible view three band members suppliers operant resources eg expertise creativity respective areas instrumentation access one anothers networks contacts well operand resources eg drum kits guitars irwins recording studio money finance certain activities rehearsals sd logic also positions band collectively supplier cocreator value network relationships perhaps evidently performing live cocreation may take form song requests rapport constructed iterative responses musicians audience thus see realization erupt\u00f6rs entrepreneurial creativities rm sd logic practice sd logic highlights production entrepreneurial creativities burnard menger realized production albums example microwave massacre compilation band based uk republic ireland wrote recorded supplied music record company fixing hole notforprofit specialist punk label located japan record companys mission champion make available music particularly english punk rock bands japan fixing hole designed cover art named album mastered supplied music sonic consistency activities undertaken constant communication band members record company writing recording songs distribution retail physical compact disk albums importance relationships within punk movement generally evident particularly consider marketing activities promotion ie advertising publicity place ie distribution today social networking websites facebook twitter punkrockerscom provide platforms bands artists interact audiences global scale social networking though always played important part punk culture long ubiquity easeofuse internet gordon tanenbaum et al smith gillett perspectives arts entrepreneurship part gillett brought erupt\u00f6rs insider diy punk knowledge gained writing fanzines purchasing diy punk rock heavy metal records via mail order bands operating underground nonmainstream level without investment involvement fulltime forprofit record companies thus diy approach required artists selffinance recordings bands would thus often source physical format usually cassette tapes vinyl records distribute advertise releases gordon pp fans purchased record demo tape band common also receive flyers advertising work bands scene catalogues independentnotforprofit record labels distributors advertising recordings fanzines even record labels distributors erupt\u00f6rs adopted approach diy approach appears collaborative competitive paralleling spirit galuszka p identifies todays wider music climate beyond attention mainstream media one bands compete listeners money attention often diy record companies distribution services operated people members band bands skills knowledge means motivation undertake activities consistent sd logic individuals provided operant services peers example uk band active minds since operated mailorder latterly also internetbased record label distribution network called looney tunes records active minds approach common across subgenres death metal grindcore well diy punk scene typically distribute mainstream channels well furthering music message bands enabling gain recognition internationally economiesofscale achievable global reach make selffinancing approach achievable important factor illustrating blurred lines stakeholder categories customers suppliers internal external mentioned many consumers music diy scenes tend also active within subculture musicians andor distributors record labels merchandisers providers artwork services written media would forward flyers catalogues people corresponded post live events therefore bands developed maintained multiple types relationship others within networks individual may instance supplier music via bands recordings distributor friends bands records well consumer audience member artists music authors contend appropriate view garage punk rock culture niche international serviceeconomy social networking important means sustained despite minimal exposure mainstream marketing channels exchange operant resources bands others network relationships expertise access contacts thus audience reach winwin nature rm sd logic essential erupt\u00f6rs entrepreneurial underground punk genres generally operand resources material products records cassettes cds financial means produce secondary means existence diy music culture mostly notforprofit culture fundamental resources music cases message valueset often political artists bands purvey coconstruct audiences conclusions implications paper integrating constructs creativities coins swarm project muse gmtsmith gillett perspectives arts entrepreneurship part creativity relationship marketing servicedominant logic provided perspectives diy habitus bourdieu erupt\u00f6rs erupt\u00f6rs arguably archetypal coin inasmuch model tends readily applicable larger groups collaborators power trio comprising band however ways gloor describes coin behavior characteristics illuminated provided new ways understand aspects erupt\u00f6rs collaborations might apparent without affordances theoretical framework fact gloor uses musical jazz trio en exemplar coin helps position model one hand understandings diy punk scenes gordon musical creativities developed burnard hand businessderived relationship marketing theory gummesson gillett servicedominant logic vargo lusch acknowledge broader context maker cultures diy communities across demographics domains within erupt\u00f6rs case exists hope focusing done paper single case help serve help enrich discussion classrooms publications figure shows diagrammatic form theoretical constructs explored paper combine describe activities case erupt\u00f6rs figure creativity innovation networks core model coin erupt\u00f6rs gloor understood rm theory smith gillett perspectives arts entrepreneurship part gillett internal relationships next layer model shows immediate collaborative workings band collective production creativities burnard innovation collaboration two operational modes gloors coin third layer shows tools context bands outwardfocused behavior understood communication mode coin rms supplier customer external relationships outer layer houses enabling entrepreneurial creativity band realizes benefits activities energy output inner layers combine support erupt\u00f6rs broader mutual aims entrepreneurial creativity addition collective production entrepreneurial creativities discussed authors acknowledge respective collaborative scholarly creativities writing article scholarly creativities closely connected creativities exercise musicianentrepreneurs erupt\u00f6rs peter cook p urges people business across sectors learn lessons musicians approaches art craft hope scholars students popular music studies music education peers across range networked relationships might find example erupt\u00f6rs useful one upon build whence develop understandings musicians educators others realize creativities individually collectively across networks mutual benefit beginning think terms multiple overlapping intersecting creativities individuals ensembles coins swarm creativity may help working diverse fields disciplines music marketing across cultural domains imagine freshly creative innovative successful futures businesses bands brands indicated cartwright gillett smith press looking way networking authors describe orchestration within networks achieve best results could helpful help emerging musicians higher education popular music sector comprised hope work also provide springboard research among scholars popular music popular music education tended focus research mainstream mass culture smith c pp life underground vibrant relationships creativities entrepreneurship hoskyns warns commentators academics authentic scenes public academia know nothing unless involve mutually sustaining sd logic rm networks authentic diy rock music music educators bennett gaunt hallam shafighian smith calling institutions students embrace awareness current practices entrepreneurial creative construing constructing careers uncertain musical landscape coins new creativities within without academy developing time lessons positive negative discursive thoughtprovoking learned discussion erupt\u00f6rs case presented paper hope therefore study presented may use classroom situations increasingly vocational context higher education case could serve provide discussion points regarding practice conceptualization students creative projects positioning viable collaborative entrepreneurial projects music marketing myriad fields interdisciplinary approaches citing tuans discussion space place smith shafighian p advocate transformation institutional place creative pedagogical approach learning liminal space brimming creative potential democratic facilitative pedagogical ethos likely contend enable project muse gmtsmith gillett perspectives arts entrepreneurship part students benefit present study scholars educators students punks others could benefit understanding engaging perpetual reflexivity ensure practices perspectives teaching curricula music education popular music studies beyond remain relevant salient reflexive practice awareness ones others positionalities landscape intersecting creativities networks relationships continue work innovative ways mutual benefit development references andreini cassia f october long tail perspective niche communities online framework brand loyalty measurement paper presented meeting th global conference business economics university cambridge cambridge uk bennett e understanding classical music profession past present strategies future aldershot uk ashgate bennett de role career creativities developing identity becoming expert selves p burnard ed developing creativities higher music education international perspectives practices pp london uk routledge bourdieu p distinction social critique judgement taste cambridge harvard university press berger j shape pocket london uk bloomsbury bourdieu p passeron jc reproduction education society culture london uk sage publications bresler l stake r qualitative research methodology music education r colwell ed menc handbook research methodologies pp new york ny oxford university press burnard p musical creativities practice oxford uk oxford university press cartwright pa gillett smith gd press valuing networks emerging musicians v lejeune ed les tendances technico\u00e9conomiques de la valeur paris france lharmattan clarkson rm clarkehill cm robinson july towards general framework relationship marketing literature review paper presented academy marketing conference manchester metropolitan university manchester uk cook p music business business excellence fused music marston gate uk amazon dawkins n doityourself precarious work postfeminist politics handmaking detroit utopian studies ehls joining decisions open collaborative innovation communities discrete choice study wiesbaden germany springer fachmedien wiesbaden erupt\u00f6rs nd retrieved march httpwwweruptorscom feleppa r emics etics social objectivity current anthropology galuszka p rise nonprofit popular music sector case netlabels k\u00e4rj\u00e4 av marshall l brusila j eds popular music nordic region global dynamics pp helsinki finland international institute popular culture gillett local government procurement england relationship smith gillett perspectives arts entrepreneurship part marketing approach unpublished doctoral dissertation teesside university business school middlesbrough uk gloor pa swarm creativity competitive advantage collaborative innovation networks gloor pa grippa f borgert colletti rb dellal g margolis p seid toward growing coin medical research community procedia social behavioral sciences gordon building recording studios bradford burned diy punk ethics field force furness ed punkademics basement show ivory tower pp new york ny minor compositions green l popular musicians learn way ahead music education aldershot uk ashgate gr\u00f6nroos c service management marketing rd ed chichester uk wiley gummesson e total relationship marketing rd ed oxford uk butterworthheinemann hallam gaunt h preparing success practical guide young musicians london uk institute education hoskyns b september must place holy grails musical meccas paper presented conference international association study popular music uk ireland branch university salford manchester uk iba nemoto k peters b gloor p analyzing creative editing behavior wikipedia editors dynamic social network analysis procedia social behavioral sciences jorgensen er toward social theory musical identities b st\u00e5lhammar ed music human beings music identity \u00f6rebro sweden universitetsbiblioteket looney tunes records nd retrieved october httplooneytunescds mckinna dr touring musician repetition authenticity performance iaspmjournal menger pm artistic labor markets careers annual review sociology miles b huberman qualitative data analysis beverly hills ca sage milne makes maker common attitudes habits skills doityourself diy community unpublished masters thesis mcmaster university hamilton canada parkinson values higher popular music education unpublished doctoral dissertaton university reading reading uk parkinson towards epistemology authenticity higher popular music education action criticism theory music education partti h learning cosmopolitan digital musicians identity musicianship changing values informal music communities helsinki finland sibelius academy rashidi w punk rock docs qualitative study z sennett r together rituals pleasures politics cooperation new smith gillett perspectives arts entrepreneurship part york ny penguin shank b dissonant identities rock n roll scene austin texas hanover nh university press new england smith gd drum therefore becoming drummer farnham uk ashgate smith gd b pedagogy employability foundation degree fda creative musicianship introducing peer collaboration h gaunt hm westerlund eds collaboration higher music education pp farnham uk ashgate c seeking success popular music music education research international shafighian creative space silent power traditions popular music performance education p burnard ed developing creativities higher music education international perspectives practices pp london uk routledge tanenbaum j g williams desjardins tanenbaum k democratizing technology pleasure utility expressiveness diy maker practice proceedings sigchi conference human factors computing systems tiryakian e sociology existential phenomenology phenomenology social sciences tuan yf space place perspective experience minneapolis mn university minnesota press vargo sl lusch r evolving new dominant logic marketing journal marketing vargo sl servicedominant logic continuing evolution journal academy marketing science servicedominant logic necessary step european journal marketing weber w musician entrepreneur opportunist w weber ed musician entrepreneur managers charlatans idealists pp bloomington indiana university press yong e may new astonishing power swarms help us fight cancer understand brain predict future wired uk edition"
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+    "cleaned_text": "routledge wwwroutledgecommedia communication cultural studies catalogue july december new forthcoming titlesebooks ebooks available across humanities social sciences behavioural sciences built environment stm law leading imprints including routledge focal press psychology press ebooks available individual institutional purchase individuals ebooks available amazon apple ibookstore google ebooks ebookscom kobo barnes noble waterstones mobipocket vitalsource coursesmart libraries institutions subscribe purchase wide range ebook packages pick mix complete collection minimum number titles applies free trials available information please visit wwwtandfebookscom contact local sales team eupdates register email wwwtandfcoukeupdates receive information books journals news within area interestpartnership opportunities routledge routledge always look innovative ways support collaborate readers organizations represent organization would like discuss partnership opportunities 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without notice titles within catalogue may available regioncontents audio communication studies filmmaking post production mass communication journalism media cultural studies photography index audio build aienhanced audio plugins c matthew john yeeking build aienhanced audio plugins c explains embed artificial intelligence technology inside tools used audio music professionals worked examples using python c audio plugin apis demonstrate combine technologies produce professional aienhanced creative tools essential guide software developers programmers levels looking integrate ai systems well educators students audio programming machine learning software development focal press june pb hb ebook full contents information visit wwwroutledgecom designing audio circuits systems bob cordell designing audio circuits systems comprehensive guide audio circuits systems design beginning analog audio circuit design basics novice understand book offers insight way indepth design techniques many different audiophile professional audio circuits functions bridging analog digital worlds essential reading professional audio engineering community well students enthusiasts wish design audio circuits functions pro audio audiophile applications live sound studio mixing consoles focal press june pb hb full contents information visit wwwroutledgecom collaboration engagement tradition contemporary electronic music noisefloor perspectives edited marc estibeiro dave payling david cotter collaboration engagement tradition contemporary electronic music noisefloor perspectives offers insights practices forefront modern music making built rich collection concerts talks representing decade artistic insight creative practice showcased annual noisefloor event book interest postgraduates advanced undergraduates working areas contemporary music electronic music music technology also ideal composers artists researchers investigating theoretical concepts compositional practices contemporary music focal press october pb hb full contents information visit wwwroutledgecom interactive technologies music making transmutable music tracy redhead university western australia challenging current music making approaches traditionally relied repetition fixed forms played book provides new framework musicians composers producers wanting explore working music represented data transformed interactive technologies book valuable resource industry professionals wanting gain insight cutting edge new practice well assisting musicians composers producers professional development focal press august pb hb full contents information visit wwwroutledgecom th edition dance music manual rick snoman dance music manual comprehensive guidebook novice seasoned professionals alike walks readers tools techniques required create original captivating professionalsounding electronic dance music used professionals worldwide updated fifth edition significantly rewritten includes new content building studio processing sampling sound design chapter dj techniques book also supported companion website providing audio video examples techniques accompany book focal press september pb hb full contents information visit wwwroutledgecom nd edition recording orchestra classical music ensembles richard king series audio engineering society presents recording orchestra classical music ensembles explores techniques methodologies specific recording classical music whether newcomer seasoned engineer looking refine skills book speaks levels expertise covers every aspect recording symphonic concerto repertoire opera chamber music solo piano new edition updated expanded material including new chapters classical crossover projects film score recording immersived recording mixing well number new case studies making essential guide students researchers professionals recording classical music focal press august pb hb full contents information visit wwwroutledgecom audio music business music creators industry 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comprehensive starting place understanding key concepts book explores diverse types styles listening named academic scholarship date first kind listening key concepts expansive stateof thefield exploration listening scholarship used guidebook undergraduate graduate students listening public speaking interpersonal communication intercultural communication courses well related disciplines routledge august pb hb full contents information visit wwwroutledgecom th edition media ethics cases moral reasoning clifford g christians university illinois urbana champaign usa mark fackler calvin college usa peggy j kreshel university georgia usa william j brown regent university usa yayu feng university st thomas usa holly k overton pennsylvania state university usa kathy brittain richardson westminster college usa original case studies analyses reallife media experiences media ethics challenges readers think analytically critically ethical situations mediated communication core textbook ideal 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media studies johan lindell uppsala university sweden series routledge focus media cultural studies bourdieusian media studies illustrates merits pierre bourdieus cultural sociological approach field media studies explicating exactly bourdieusian analysis media would entail new understandings digital media landscape would emerge analysis illustrating craft bourdieusian media studies shedding new light key dynamics digital media culture book appeal scholars students working media studies media theory sociology media digital media cultural production routledge july hb full contents information visit wwwroutledgecom african documentary cinema alexie tcheuyap university toronto canada series routledge advances film studies african documentary cinema investigates inception trajectory contemporary documentary filmmaking sub saharan african countries diasporas book challenges critical paradigms long prevailed african film criticism shedding light diverse discourses evolving aesthetic trends present within documentary films groundbreaking study offers new insight rapidly expanding topic appeal students scholars fields film studies documentary film media industry studies african studies french postcolonial studies politics cultural studies routledge august hb ebook full contents information visit wwwroutledgecom cannabis cultures markets edited micha\u0142 wanke university opole poland sveinung sandberg university oslo norway ruken macit harran university turkey hakan g\u00fclerce harran university turkey book demonstrates culture matters understanding cannabis use stems growing body research users manoeuvre stigmatisation celebrate subcultural status cannabis amid rapid transformation substance societal reception volume presents international studies challenge normalisation thesis simplified views patterns use well western bias social research cannabis chapters book originally published special issue drugs education prevention policy routledge june hb ebook full contents information visit wwwroutledgecom asian histories heritages video games edited yowei kang kenneth c c yang micha\u0142 mochocki jakub majewski pawe\u0142 schreiber series routledge advances game studies book explores representations national asian histories digital games situated intersection regional game studies historical game studies book offers chapters histories heritages japan china iran iraq taiwan south korea indonesia singapore turkey russia appealing primarily scholars fields game studies heritage studies postcolonial criticism media studies book particularly useful subfields historical game studies postcolonial game studies routledge september hb full contents information visit wwwroutledgecom central eastern european histories heritages video games edited micha\u0142 mochocki pawe\u0142 schreiber jakub majewski yaraslau kot series routledge advances game studies book explores representations central eastern european histories digital games appealing primarily scholars 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focus film studies cinema surveillance asymmetric gaze shows key modern filmmakers challenge disturb relation film surveillance medium message assembling readings films harun farocki michael haneke fritz lang book considers surveillance different domains urban life religious doctrine law enforcement intersection wellknown figures highly topical issue book broad appeal especially exclusively among students scholars film studies media studies german studies european studies art history political theory routledge june hb ebook full contents information visit wwwroutledgecom childhood animation navigating secret world jane batkin university lincoln uk series routledge research cultural media studies childhood animation navigating secret world explores children viewed cinema television examines screen spaces occupy volume great interest scholars students childhood studies animation film television studies psychology sociology routledge august hb full contents information visit wwwroutledgecom classics media theory edited stina bengtsson s\u00f6dert\u00f6rn university sweden staffan ericson s\u00f6dert\u00f6rn university sweden fredrik stiernstedt s\u00f6dert\u00f6rn university sweden comprehensive collection introduces contextualizes media studies influential texts thinkers early th century mass communication first stages digital culture st century essential reading students media communication adjacent fields journalism studies sociology cultural studies routledge june pb hb ebook full contents information visit wwwroutledgecom children media pandemic parenting family life uncertain times edited rebekah willett xinyu zhao series routledge studies new media cyberculture book examines changes families rules routines connected media pandemic shifts parents understanding childrens media use timely volume offer key insights researchers graduate students studying variety disciplines including media cultural studies communication arts education childhood studies family studies routledge july hb full contents information visit wwwroutledgecom communicating intercultural spaces lily arasaratnamsmith alphacrucis university college australia l ripley smith communicating intercultural spaces unique contribution literature intercultural communication two authors bring distinct sociocultural voices work written readers ranging advanced undergraduate students intercultural practitioners book offers new conceptualisation understanding intercultural communication eight propositions frame concept intercultural spaces readers expect walk away understanding key theories frameworks intercultural communication tools develop intercultural communication competence routledge august pb hb full contents information visit wwwroutledgecom wwwroutledgecom media cultural studies conflicting images histories war photography news stuart allan bournemouth university uk tom allbeson unlike historical examinations war reporting centre evolving role war correspondent conflicting images focuses contribution photographers photojournalists providing evaluative appraisal war photography news development nineteenth century twenty first book recommended reading researchers advanced students visual journalism conflict reporting routledge may pb hb ebook full contents information visit wwwroutledgecom data journalism covid disruption edited jingrong tong university sheffield uk data journalism covid disruption offers international multidisciplinary account extent covid pandemic blessing data journalism offering timely contribution discussions data journalism evolved time crisis volume appeal scholars students data journalism journalism practice media communication studies media industry studies routledge august hb full contents information visit wwwroutledgecom covid film television watching pandemic edited verena bernardi saarland university germany amanda giammanco saarland university germany heike mi\u00dfler saarland university germany series routledge research cultural media studies collection explores impact covid production consumption television film content englishspeaking world given pandemics lasting impact film television industries book valuable read scholars studying audience viewer reception onscreen content impact crises cultural industries also appeal researchers cultural studies popular culture television studies internet studies film studies media studies broadly routledge september hb full contents information visit wwwroutledgecom design history culture methods approaches javier gimenomart\u00ednez student friendly text provides comprehensive exploration methods approaches employed within design scholarship drawing upon influences history art history anthropology interdisciplinary studies science technology studies material culture studies comprehensive overview methods approaches enable students select appropriate methodological tools research ideal guide undergraduate postgraduate students design design culture design history design studies visual culture routledge july pb hb full contents information visit wwwroutledgecom critical readings hammer horror films edited fernando gabriel pagnoni berns universidad de buenos aires argentina matthew edwards series routledge advances horror collection offers close readings hammers cycle horror films analysing key films placing particular emphasis narratives themes present works discussed volume appeal scholars students film studies international cinema film history horror studies routledge june hb ebook full contents information visit wwwroutledgecom digital media metaphors critical introduction edited johan farkas malm\u00f6 university sweden marcus maloney volume provides comprehensive introduction digital media metaphors unpacking power limitations collection structured three parts explores metaphors across digital infrastructures content users within parts chapter examines specific metaphor become nearubiquitous public debate book engages 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illuminating impacts environmental disasters climate crises globally book examines experiences teens grappling ecodisasters issues films st century book interest students scholars film studies ecocriticism environmental studies especially particular interest ecocinema andor ecocritical readings films routledge september hb full contents information visit wwwroutledgecom disinformation debunked building resilience media information literacy edited divina fraumeigs nicoleta corbu series routledge research media literacy education disinformation debunked building resilience media information literacy examines way media information literacy mil address disinformation conjunction factcheckers developers benefit expertise fields fighting disinformation book great importance students scholars educators working media information literacy digital media journalism mass communication misinformation disinformation routledge june hb ebook full contents information visit wwwroutledgecom emirati women journalists bargaining patriarchy search equality noura al obeidli series routledge focus journalism studies book presents rare investigation media landscape gender dynamics emirati newsrooms sociocultural focus influence tribal patriarchalism determining emirati womens role news makers book interest students scholars journalism journalistic practice media policy international journalism gender studies middle east studies routledge july hb full contents information visit wwwroutledgecom disrupting mainstream journalism india rise alternative journalisms online kalyani chadha series disruptions disrupting mainstream journalism india offers comprehensive empiricallygrounded analysis production digital journalism marginalized groups within indian society disrupting mainstream journalism india valuable empirical resource students scholars interested indian media journalism democracy routledge may hb ebook full contents information visit wwwroutledgecom europeans media global local andrea miconi series routledge research cultural media studies book investigates relationship process europeanization expected rise common culture role played media different regions nuanced insightful volume interest students scholars field communication studies european studies comparative media studies routledge july hb full contents information visit wwwroutledgecom wwwroutledgecom media cultural studies fan podcasts rewatch recap review anne korfmacher series routledge advances fan fandom studies starting observation ubiquity fan podcasts engaging media commentary book explores three fan podcast genres commentary manifests structuring form rewatch reread podcasts recap podcasts review podcasts book significant interest scholars students podcast studies fan studies cultural literary studies interested fan podcasts podcast genre analysis ways close reading podcasts texts routledge june hb ebook full contents information visit wwwroutledgecom rd edition introduction game analysis clara fern\u00e1ndezvara new york university usa accessible third edition textbook gives students tools need analyze game using strategies borrowed textual analysis introduction game analysis remains essential practical tool students want become fluent writers informed critics games well digital media general routledge june pb hb ebook full contents information visit wwwroutledgecom gamer citizens livevideo politics digital age ilya brookwell university california riverside usa book examines politics gamer digital age indepth study communities gamers populate livevideo streaming sites interesting reading undergraduate students postgraduate researchers academics media cultural communication studies video game studies digital media studies routledge june pb hb ebook full contents information visit wwwroutledgecom journalism safety introduction field edited oscar westlund oslo metropolitan university norway roy kr\u00f8vel oslo metropolitan university norway kristin skare orgeret oslo metropolitan university norway volume presents key international research journalism safety focus conceptual global transnational approaches well conflict challenges consequences democracy offers overview latest research ongoing developments field journalism safety speaks ways digital developments worsened risks surrounding journalists online harassments security breaches surveillance forth challenging safety like never chapters book originally published digital journalism journalism studies journalism practice years routledge june hb ebook full contents information visit wwwroutledgecom intersectionality political economy media carolyn byerly howard university usa textbook considers critical relationship gender race class political economy media providing accessible introduction students key text undergraduate graduate media communication courses media society political economy media gender race media research methods also appeal social science classes media sociology labor studies political economy research routledge july pb hb full contents information visit wwwroutledgecom journalism print platform impossible shift analog digital robert hassan university melbourne australia series disruptions synthesis philosophical anthropology media theory book examines human relationship technology progressing analogue digital give new perspective journalism digital age journalism print platform takes fresh look relationship journalism craft shaped tools considers anew tools challenging study insightful resource students scholars journalism media technology studies routledge may hb ebook full contents information visit wwwroutledgecom media cultural studies kardashians critical anthology edited meredith jones kath burton donna lee brien central queensland university australia interdisciplinary volume introduces field kardashian studies collections essays based sociology media studies cultural studies critical race theory fashion theory first kind kardashians critical anthology positions kardashian studies forefront critical inquiry around notions authenticity contemporary feminisms visuality social media interest scholars students interested popular culture television notions authenticity contemporary feminisms visuality race social media routledge july pb hb ebook full contents information visit wwwroutledgecom media society introduction klaus bruhn jensen university copenhagen denmark signe sophus lai media society introduction offers interdisciplinary approach media means social connection everyday life beyond comprehensive uptodate textbook key conceptual analytical normative issues facing students media communication today book practically applicable resource teaching learning media classroom selfstudy different world regions key resource undergraduate students professors fields media communication cultural studies routledge november pb hb full contents information visit wwwroutledgecom kate bush moving image stephen glynn stephen glynn 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wwwroutledgecom koreas platform empire emerging power global platform sphere seongcheol kim dal yong jin simon fraser university canada koreas platform empire explores evolution digital platforms south koreas media sphere global political economic cultural technological influence book appeal students scholars working media industries digital media platform studies information technology studies korean east asian media studies creative cultural industries routledge june hb ebook full contents information visit wwwroutledgecom media industries crisis covid unmasked edited vicki mayer tulane university usa noa lavie academic college tel avivjaffa israel miranda banks loyola marymount university usa edited volume offers global overview impact covid pandemic significant crises media industries theyve responded collection interest media communication students particularly focused media industries practices crisis communication management well working media industries routledge april pb hb ebook full contents information visit wwwroutledgecom wwwroutledgecom media cultural studies media inequality news framing media power victoria fielding university adelaide australia series theorizing education news media notionally underpins vibrant diverse democracy representing political industrial social conflict mass audiences yet studies measure equitably journalists frame public contestation despite framing theorys extensive use media communication scholarship little known frames created disseminated frames built explain journalists frame news way media inequality thus valuable scholars academics research students fields journalism communication media particularly scholars interested journalists represent political industrial social contestation routledge september hb full contents information visit wwwroutledgecom nd edition media theory level essential revision guide mark dixon media theory level provides comprehensive introduction academic theories required level media study book key reading teachers students alevel media studies also useful resource gcse students media theory level also accompanied essentialmediatheorycom website contains wide range supporting resources including revision flashcards worksheets exemplar applications theory current set texts routledge july pb hb full contents information visit wwwroutledgecom media literacy oppressed emancipatory pedagogy forwith marginalized jad melki series routledge research media literacy education book offers alternative approach developing media literacy pedagogies people postcolonial countries marginalized communities especially global south tackling unexplored issues media literacy war terrorism pandemics infodemics populism colonialism genocide intersectional feminism book important resource scholars educators students media literacy communication cultural studies critical pedagogy postcolonialism arab studies human rights routledge october hb full contents information visit wwwroutledgecom media dissidence war ukraine edited tabe bergman jesse owen hearns branaman series routledge studies media communication politics volume examines global media coverage armed conflict ukraine focusing marginalization dissident perspectives west information quality diversity social media written diverse group international researchers multifaceted volume offers new perspectives insights reporting ongoing conflict interest scholars international communication media foreign policy international politics war conflict content analysis journalism routledge june hb ebook full contents information visit wwwroutledgecom media pluralism digital era legal economic social political lessons learnt europe edited elda brogi iva nenadi\u0107 pier luigi parcu bringing together scholars journalists researchers european countries book provides comparative longitudinal analysis evolvement conditions standards relevant sustainable free plural media journalism europe last years offering comprehensive overview key 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initiative introduce workshopbased digital storytelling digitally dynamic engaged youth china internationally title value professionals field digital storytelling also appeal students scholars interested chinese youth culture educational mobility media citizenship digital literacy chinese migration routledge july hb ebook full contents information visit wwwroutledgecom patterns harassment african journalism edited lungile augustine tshuma trust matsilele mbongeni jonny msimanga sadia jamil series routledge research journalism volume examines trends patterns journalists harassment africa assess policy interventions protection mechanisms put place region offering new theoretical insights scope journalism practices africa book interest students scholars journalism african studies political science media communication studies journalism practice gender studies routledge june hb ebook full contents information visit wwwroutledgecom news aesthetics myth making media illiteracy india shashidhar nanjundaiah series routledge research cultural media studies book considers presence media illiteracy world supposedly consumed media live media life media ecosystem surrounded mediated communication vital innovative book important resource scholars students areas media literacy critical media literacy media education journalism mass communication aesthetics media technology routledge july hb ebook full contents information visit wwwroutledgecom pedagogical opportunities review genre learning cultures evaluation maarit jaakkola university gothenburg sweden series routledge research media literacy education pedagogical opportunities review genre unleashes pedagogical potential review genre reframing act reviewing cultural products communicative practice pedagogical perspective innovative truly interdisciplinary study interest students researchers areas media literacy digital media media communication studies cultural studies sociology arts pedagogical studies particular cultural journalism criticism audience studies cultural production cultural mediation well critical media pedagogy literacy studies routledge june hb ebook full contents information visit wwwroutledgecom news corp empire influence graham murdock loughborough university uk benedetta brevini university sydney australia michael ward university sydney australia series global media giants comprehensive scholarly look dominance power influence news corp one potent communication giants current times invaluable resource students scholars global media industries political economy media media policy media politics routledge august hb full contents information visit wwwroutledgecom nd edition photography activism images social change michelle bogre fully revised updated second edition photography activism study activist photography call action offers students documentary photographers insights theory history philosophy practice photography activism book illustrated key historical contemporary images chapters revised include contemporary ideas representation gaze agency decolonizing camera well expanded history photography activism essential text courses documentary photojournalism explore art social change broadly routledge september pb hb full contents information visit wwwroutledgecom wwwroutledgecom media cultural studies th edition power without responsibility press broadcasting internet britain james curran jean seaton hailed book cracked canon times higher power without responsibility gained international communication fellows classic book award ninth edition takes account new developments generative ai new scholarship field also contains new chapter transformed opportunity reformed buccaneering public service broadcasting face automated misinformation social division locally nationally internationally trailblazing text essential reading students scholars interested british media contemporary media society routledge september pb hb full contents information visit 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welcomed students scholars fields media studies cultural studies game studies critical race studies beyond routledge april pb hb ebook full contents information visit wwwroutledgecom screening big data films shape algorithmic literacy gerald sim florida atlantic university usa book examines influence key films public understanding big data algorithmic systems structure digitally mediated lives book interest students scholars film media studies digital culture critical data studies technopolitics routledge july pb hb full contents information visit wwwroutledgecom media cultural studies th edition selling rights lynette owen ninth edition selling rights firmly established leading guide aspects rights sales copublications throughout world covering full range potential rights englishlanguage territorial rights serial rights permissions rights readingimpaired translation rights dramatization documentary rights electronic multimedia rights book constitutes comprehensive introduction companion topic selling rights essential reference tool accessible illuminating guide current future issues rights professionals students publishing routledge july pb hb full contents information visit wwwroutledgecom nd edition social media measurement management entrepreneurial digital analytics jeremy harris lipschultz university nebraska omaha usa revised updated textbook applies critical practical lens world social media analytics author jeremy harris lipschultz explores foundations digital data strategic tools best practices accessible volume students practitioners social media communication perfect primer developing industry book ideal students scholars practitioners digital media seeking hone skills expand bank new tools resources routledge august pb hb ebook full contents information visit wwwroutledgecom slut narratives popular culture laurie mcmillan kutztown university pennsylvania usa series routledge research cultural media studies slut narratives popular culture explores representations slut shaming term slut us popular media argues cultural narratives intersectional gender identities gradually unevenly shifting become progressive sex positive aimed primarily academic audience book also engage general readers interested intersectional feminism pop culture new media digital technologies sociolinguistic change readers become adept deconstructing assumptions embedded popular media especially narratives informing slut shaming routledge august hb full contents information visit wwwroutledgecom spiderman spiderverse youth race hypertext charlie michael series cinema youth cultures exploring dynamic genres animation comic book films book examines transmedia role spiderman spiderverse critical involvement attempts diversify representations youthoriented cinema culture written approachable style book suitable undergraduates postgraduates specialists field book versatile resource media studies film studies animation studies cultural studies courses also appeal fans seeking investigate thematic underbelly spiderverse routledge june hb full contents information visit wwwroutledgecom social media digital politics networked reason age digital emotion james jaehoon lee northwestern university usa jeffrey layne blevins university cincinnati usa informed critical theory book employs social network analysis sna examine everincreasing impact social media politics contemporary civic discourse timely vital text upperlevel students scholars variety disciplines media communication studies journalism digital humanities social network analysis political science sociology routledge august pb hb full contents information visit wwwroutledgecom spotlight journalism popular heroism rise tabloid stars digital activists caryn coatney university southern queensland australia series routledge research journalism book offers fresh insights central role journalism shaping popular memories community heroism times crisis challenges familiar assumptions hollywood celebrity reporting shows journalists active role connecting popular culture icons local communities presenting unique views community collaborative interactive journalism book valuable resource students scholars journalism communication media political history well professionals already operating within field journalism routledge september hb full contents information visit wwwroutledgecom wwwroutledgecom media cultural studies nd edition stories art james elkins school art institute chicago usa thoughtful engaging intimate history art offers critical analysis assumptions entire discipline art history depends must read students scholars interested exploring cultural function art history routledge july pb hb full contents information visit wwwroutledgecom television directors race gender written story jonathan j cavallero series routledge advances television studies book challenges predominant framing us television writers producers medium suggesting television directors vital 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collection demonstrate situation comedies make us laugh also help us understand complexities social worlds moments crisis divided thematic sections highlight crises systems identity representation speculation book interest scholars media cultural studies political economy communication humor studies routledge june hb ebook full contents information visit wwwroutledgecom teenage boys musical identities music education australian narrative inquiry jason goopy series sempre studies psychology music distinctive stories drawings aaron blake conor elijah michael tyler book reveals musical identities teenage boys final year study australian boys school relatable personal stories book appeal broad readership including music teachers teacher educators researchers readers interested role music lives routledge may hb ebook full contents information visit wwwroutledgecom class gender politics chinese online discourse ambivalence sociopolitical tensions cooption yanning huang xianjiaotong liverpool university china series routledge studies new media cyberculture book offers indepth study quasipolitical self deprecating parodic buzzwords memes prevalent chinese online discourse offering rigorous panoramic analysis politics logics online wordplay contemporary china providing critical nuanced analytical framework studying digital culture participation china elsewhere book important resource scholars students media communication studies internet digital media studies discourse analysis asian studies social anthropology routledge june hb ebook full contents information visit wwwroutledgecom media cultural studies cultural industries india edited rohit k dasgupta university glasgow uk clelia clini loughborough university uk cultural industries india first book length study dedicated indian cultural creative industries covering specific aspects cultural creative sectors india film festivals music performing arts cinema tourism including policy review innovation creative industries various chapters offer comprehensive overview relationship cultural creative industries wider economic social cultural political processes taking place within india diaspora chapters book originally published special issue cultural trends routledge may hb ebook full contents information visit wwwroutledgecom new audience old tv considering resurgent popularity sopranos alexander h beare series routledge advances television studies new audience old tv first book investigate audiences reread reinterpret resurgent shows watching new cultural contexts using metaphor anamorphic painting introduces analytical framework retrospective reading reveal new meanings made available old tv ultimately new audience old tv uncovers fresh insights audiences experiences prestige tv new avenues meaningmaking age streaming routledge october hb full contents information visit wwwroutledgecom disaster film social practice joseph zornado rhode island college united states america sara reilly rhode island college united states america series routledge advances film studies surveying disaster film lacanian psychoanalytic perspective book explores disaster film genre initial appearance grapes wrath presentday form dont look laying bare ideological unconscious work within genre providing nuanced understanding disaster film genre significance contemporary culture thought book interest scholars students film studies cultural studies media studies environmental studies routledge july hb full contents information visit wwwroutledgecom routledge companion asian cinemas edited zhen zhang new york university usa sangjoon lee city university hong kong debashree mukherjee columbia university usa intan paramaditha macquarie university australia series routledge media cultural studies companions balancing leading scholars emerging trendsetters companion offers fresh perspectives asian cinemas charts new constellations field significance far beyond asian cinema studies ideal resource film media cultural asian studies researchers students scholars well informed readers interest asian cinemas routledge july hb full contents information visit wwwroutledgecom female nude art obscenity sexuality lynda nead birkbeck university london uk series routledge classics history western art saturated images female body lynda neads female nude first book critically examine phenomenon feminist perspective deft engaging manner lynda nead explores ways acceptable unacceptable images female body produced issues reignited current controversies around patriarchy objectification pornography female nude paints devastating picture depiction female body remains invigorating since first publication routledge classics edition includes new preface author routledge may pb hb ebook full contents information visit wwwroutledgecom routledge companion global photographies edited lucy soutter duncan wooldridge series routledge art history visual studies companions response widespread demand knowledge contemporary photographies beyond west volume provides transnational discussion grounded dialogue authors editors diverse locations contexts volume explores issues surrounding cultural translation photographys response climate change decolonial practices identities role photobooks also provides indepth surveys case studies alongside interviews roundtable discussions key figures collection essential resource academics students working photography contextual studies history theory media cultural studies routledge august hb full contents information visit wwwroutledgecom wwwroutledgecom media cultural studies routledge companion media audiences edited annette hill peter lunt series routledge media cultural studies companions routledge companion media audiences captures ways audiences audience researchers adapting emerging social cultural market technical environmental conditions bringing together forty essays anthology explores changing encounters media complex contradictory increasingly commercialized modern world chapters early career experienced international scholars survey new conceptualisations constitutions audiences assess key issues themes developments within field mustread media communication humanities cultural studies social science scholars students routledge september hb full contents information visit wwwroutledgecom undead child popular culture representations childhoods past present preserved edited craig martin debbie olson series routledge research cultural media studies study representations children childhood global team authors explore theme undeadness applies cultural constructions child unique insightful volume interest scholars students working popular culture cultural studies media studies film television studies childhood studies gender studies philosophy routledge august hb full contents information visit wwwroutledgecom routledge handbook indigenous film edited ernie blackmore university wollongong australia kerstin knopf university bremen germany wendy gay pearson university western ontario canada corina wiesercox university bremen germany series routledge media cultural studies handbooks volume examines various aspects indigenous film cultures analyzes works indigenous directors producers worldwide focuses readings contextual historical political aesthetic activist individual indigenous films handbook specifically explores indigenous film canada mexico united states central south america northern europe australia new zealand pacific philippines essential reading students scholars indigenous studies cultural studies area studies film media studies feminist queer studies anyone interested indigenous cultures cinema routledge july hb full contents information visit wwwroutledgecom transforming pr public relations people relations andrius kasparas book introduces concept picnic society society belong today social media given us unlimited opportunities create destroy circles bubbles realities possibilities reputations book appeal professionals already solid grasp public relations technologies would like review skills develop model public relations knowhow without limited strict boundaries traditional pr theory routledge october pb hb full contents information visit wwwroutledgecom routledge handbook roleplaying game studies edited jos\u00e9 p zagal university utah usa sebastian deterding imperial college london uk series routledge media cultural studies handbooks handbook provides comprehensive guide latest research roleplaying games rpgs across disciplines cultures media one single accessible volume comprehensive reference volume ideal students scholars game studies immersive experiences looking learn ever growing interdisciplinary field rpg studies routledge june hb ebook full contents information visit wwwroutledgecom transnational radio monitoring twentieth century practices propaganda surveillance europe beyond edited suzanne bardgett friederike kindkov\u00e1cs vincent kuitenbrouwer university amsterdam netherlands radio monitoring important feature broadcasting history monitoring reports form treasure trove historians volume offers six case studies provide new insights importance radio monitoring second world war cold war volume explores rich history radio monitoring second world war cold war offers original case studies shed light previously unknown radio histories moreover authors reflect use monitoring reports historical source provide methodological guidelines originally published media history routledge september hb full contents information visit wwwroutledgecom media cultural studies th edition understanding communication research methods theoretical practical approach stephen croucher massey university new zealand daniel cronnmills minnesota state university usa using engaging howto approach draws scholarship real life popular culture textbook fourth edition offers students practical reasons care research methods offers practical guide conducting research textbook perfect beginning advanced scholars using critical cultural interpretive qualitative quantitative rhetorical performance research methods routledge september pb hb full contents information visit wwwroutledgecom conspiracy theories academic entanglements conflicts truths edited el\u017cbieta dr\u0105\u017ckiewicz lund university lund university jaron harambam university amsterdam netherlands book highlights like everything relates conspiracy theories even answer question straightforward vary across disciplines schools influenced disciplinary ethical codes conduct research methodologies specific approaches conspiracy theories foregrounding variety approaches across disciplines academic seniority countries usa ireland uk netherlands sweden greece chapters offer multiple alternative takes issue academics conspiracy theories book originally published special issue journal cultural research routledge march hb full contents information visit wwwroutledgecom th edition understanding video games essential introduction simon egenfeldtnielsen university copenhagen denmark jonas heide smith university copenhagen denmark susana pajares tosca university copenhagen denmark fifth edition pioneering textbook takes video game studies next decade highlighting changes mobile social casual gaming book introduces students major theories used analyse games ludology narratology commercial organizational aspects game industry text evaluates cultural position video games considers potential effects violent serious games including illustrations questions glossary key terms detailed video game history timeline indispensible resource anyone interested examining ways video games reshaping entertainment society routledge may pb hb ebook full contents information visit wwwroutledgecom work digital media entertainment industries critical introduction tanner mirrlees university ontario institute technology canada book first kind critical interdisciplinary introduction economic political cultural technological dimensions work rapidly growing digital media entertainment industries dmei offering broad overview field textbook indispensable resource instructors undergraduates postgraduates scholars routledge october pb hb full contents information visit wwwroutledgecom virtual influencers identity digitality age multiple realities esperanza miyake series routledge studies new media cyberculture book identifies converging sociocultural economic technological conditions shaped informed realised identity contemporary virtual influencer situating intersection social media consumer culture ai digital technologies drawing wide range disciplines book appeal scholars researchers students working areas popular culture media internet digital social media studies data justice governance japanese media studies celebrity studies fan studies marketing consumer studies sociology humancomputer studies ai technology studies routledge august hb full contents information visit wwwroutledgecom nd edition writing true stories complete guide memoir creative nonfiction personal essay diaries biography travel patti miller writing true stories essential book anyone ever wanted write memoir explore wider territory creative nonfiction provides practical guidance inspiration vast array writing topics including access memories find narrative voice build vivid world page create structure use researchand face difficulties truthtelling routledge june pb hb ebook full contents information visit wwwroutledgecom wwwroutledgecom media cultural studies young people media nostalgia ethnography youth imagine lives rodrigo mu\u00f1ozgonz\u00e1lez series routledge research cultural media studies book explores latin american young people engage nostalgic representations contemporary media comprehensive empirical study interest scholars researchers students media communications studies latin american studies sociology digital culture memory studies social cultural anthropology youth studies cultural studies readers interested popular culture television cinema routledge october hb full contents information visit wwwroutledgecom photography clinical photography theory practice reference guide practitioners edited simon brown paul crompton amy lake lecturer medical photography programme manager postgrad certificate medical illustration cardiff university series applications scientific photography authoritative comprehensive reference understanding clinical photography improving readers ability hone skills knowledge medical specialties covered detail including dermatology dental oral medicine pediatrics orthopedics telemedicine photography surgery operating room well practical guide clinical photography book also discusses legal moral ethical contexts within photography medicine operates first time explores societal cultural religious factors practicing todays digitally literate multicultural world routledge september pb hb full contents information visit wwwroutledgecom photography resistance securing evidence nazi occupied europe janina struk photography resistance tells stories people resisted fascism europe taking securing photographs original study essential resource students scholars photography visual culture holocaust studies history well anyone interested history second world war routledge july pb hb full contents information visit wwwroutledgecom displacement environments photopolitics mediterranean migrant sea parvati nair queen mary university london uk series photography place environment focusing mediterranean region onwards volume explores photographys engagement displacement process denotes environmental social breakdown places forced mobility people book interest scholars photography theory migration refugee studies art history mediterranean studies political science routledge november hb full contents information visit wwwroutledgecom th edition darkroom cookbook steve anchell fifth edition comprehensive guide darkroom photography fully revised updated placing analog traditional methods context digital world contemporary workflows essential guide practitioner wants take next step develop thorough understanding film darkroom processes techniques working methodologies well graduate advanced photography students interest analog darkroom processes routledge october pb hb full contents information visit wwwroutledgecom th edition langfords basic photography guide serious photographers michael langford anna fox richard sawdon smith professor photography aids cultures head arts media department london south bank university andrew bruce seminal photography text th edition revamped reorganized modernized include uptodate need know information photographers introducing key concepts fundamentals photography book must photographers bookcaseideal foundational text students photography well key reference professionals routledge october pb hb full contents information visit wwwroutledgecom wwwroutledgecom index title academias billiondollar roulette african documentary cinema argumentation art cut asian histories heritages video games b behind scenes indie film marketing beyond powerful radio bourdieusian media studies broadcast news writing stylebook build aienhanced audio plugins c c cannabis celebrity rhetoric sexual misconduct cases central eastern european histories heritages video games changing geopolitics global communication childhood animation children media pandemic parenting cinema surveillance cinematography lighting television classics media theory clinical photography theory practice collaboration engagement tradition contemporary electronic music color science digital imaging communicating effectively health crisis communicating intercultural spaces conflicting images covid film television crisis communication cases asia crisis communications critical readings hammer horror films dance music manual data journalism covid disruption dei intersectional social identities work design history culture designing audio circuits systems digital compositing film video digital media denunciation shaming digital media metaphors digital media production beginners disinformation debunked displacement environments photopolitics mediterranean disrupting mainstream journalism india dissonant public spheres diversity equity inclusion strategic communications e ecoteen films editing screen emirati women journalists european media systems deliberative communication europeans media f family communication fan podcasts filmmaking academia g gamer citizens h humor health media interactive technologies music making intersectionality political economy media introduction cinematography introduction game analysis j journalism safety journalism print platform k kardashians kate bush moving image koreas platform empire l langfords basic photography listening listening media dissidence war ukraine media internet social movements hong kong media crisis communication media society media ethics media africa media industries crisis media inequality media literacy oppressed media pluralism digital era media tactics long twentieth century media theory level mediawriting mental health wellbeing journalists n narrating chinese youth mobilities news aesthetics myth news corp nonprofit communications p patterns harassment african journalism pedagogical opportunities review genre personal conflict management photography resistance photography activism power without responsibility principles intercultural communication project management book publishers public relations public health social good r race culture video game industry race ethnicity foundational forces political communication recording orchestra classical music ensembles refugee settlement australia rethinking scholarly communication china risk crisis communication europe scenewriting film tv screening big data selling rights slut narratives popular culture smartphone cinema social media digital politics social media measurement management spiderman spiderverse spotlight journalism popular heroism startup entrepreneurial communication statesponsored disinformation around globe stories art survey media teenage boys musical identities music education television directors race gender television sitcom cultural crisis business television class gender politics chinese online discourse cultural industries india darkroom cookbook disaster film social practice female nude law public communication music business music creators new audience old tv routledge companion asian cinemas routledge companion global photographies routledge companion media audiences routledge handbook conflict peace communication routledge handbook indigenous film routledge handbook public speaking research theory routledge handbook rhetoric power routledge handbook roleplaying game studies routledge handbook sound design selfsustaining filmmaker sociomateriality leadership undead child popular culture transforming pr transnational radio monitoring twentieth century tv writing demand u understanding communication research methods understanding video games index title us media diversity v videojournalism virtual influencers voice vision w conspiracy theories work digital media entertainment industries writing true stories young people media nostalgia wwwroutledgecom index author allan allbeson al obeidli amos anchell andrius kasparas arasaratnamsmith smith b bardgett kindkov\u00e1cs kuitenbrouwer basin batkin bengtsson ericson stiernstedt bergman hearnsbranaman bernardi giammanco mi\u00dfler blackmore knopf pearson wiesercox blumenthalbarby bogre braithwaite schrodt warner galvin brogi nenadi\u0107 parcu brookwell brown crompton lake bush lindsey byerly c cavallero chadha christians fackler kreshel brown feng overton richardson clifton coatney connaughton pukallus coombs cordell crick cronqvist nor\u00e9n stjernholm croucher cronnmills curran seaton dasgupta clini dierslawson schwarz meissner ravazzani dixon dixon mastro dr\u0105\u017ckiewicz harambam e echeverr\u00eda garc\u00eda santamar\u00eda hallin egenfeldtnielsen smith tosca elkins estibeiro payling cotter f farkas maloney fearnbanks kawamoto fern\u00e1ndezvara fielding filimowicz fraumeigs corbu g gaggin geller gimenomart\u00ednez glynn godulla men goopy griffey h h beare hassan hebbani hill lunt holladay classen hoser huang hullfish hurbischerrier mercado j jaakkola jensen lai johnson johnson cionea mccorkle reese jones burton brien k kang yang mochocki majewski schreiber kim yong jin king klyukanov kobre kocmichalska klinger bennett rommele korfmacher l lai landau lang langford fox sawdon smith bruce larue lee blevins lee stewart peters lindell lipschultz lulkowska coles lane martin olson mayer lavie banks mcdonnell mckeever mcmillan melki michael miconi miller mirrlees miyake mochocki schreiber majewski kot munz mckennabuchanan wright murdock brevini ward murray heumann mu\u00f1ozgonz\u00e1lez n nair nanjundaiah nead nordin schiappa irwin owen oyedemi smith p pagnoni berns edwards palmer papper kolodzy parks faw lane peru\u0161ko pompper ertemeray r redhead rodzvilla rosenberg sen ahmed silverman meyer marren whitaker smith ramsey sim snoman soutter wooldridge srauy sriramesh yeo storm struk tcheuyap thussu tong trottier huang gabdulhakov tshuma matsilele msimanga jamil v van der borgh w wanke sandberg macit g\u00fclerce weiss westlund kr\u00f8vel orgeret willett zhao worthington bodie fitchhauser index author wright wright yeeking yong liu z zagal deterding zhang gong zhang lee mukherjee paramaditha zhongbo zornado reilly wwwroutledgecomtaylor francis group park square milton park abingdon oxon ox rn tel"
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Music Technology Core | Berklee College of Music.json

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+    "filename": "Music Technology Core | Berklee College of Music",
+    "department": "Ar",
+    "cleaned_text": "sectionmusic technology corethe music technology core combination arranging ear training conducting harmony tonal harmony andcounterpoint courses provide broadbased musical vocabulary important skills major studies anda wellrounded musical background feel already strong background music technologywe provide opportunity test mtec introduction music technologyview glossary terms used introduction music technologyentrance requirementsrequired studentslearning outcomesupon completion program students use laptop wireless network online learning management system manage course work con\ufb01gure troubleshoot basic midi audio capabilities laptop music system identify use different types software electronic instruments record edit audio using laptop computer produce instrumental electronic arrangements using music production software distribute music productions using standard formats understand use basic music technology terminology recognize discuss basic music production techniquescurriculum coursesmtec introduction music technologynext stepshow applyrequest information pmpage berkleenowthe latest sounds stories ideas eventsemail addresssubscribesubscribesubscribesubscribeget informationfirst name last name email address level interested want study high school graduation year submitundergraduateplease selectplease selectplease selectby submitting form agreeing receive communications berklee information processed accordance terms privacy policy berklee sell rent information third parties may unsubscribe time pmpage librariesbookstorealumni magazinejobs berkleeberklee presshire berklee talentdirectionsschedule tourcampus mapcontact us policiesaccreditationnotices disclosuresaccessibilityprivacy preferencescopyright berklee college music pmpage"
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Music- strategy.json

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+{
+    "filename": "Music- strategy",
+    "department": "Manager",
+    "cleaned_text": "making leaders successful every dayjanuary music industry meltdown recasting mold mark mulligan consumer product strategy professionals forrester research inc rights reserved unauthorized reproduction strictly prohibited information based best available resources opinions reflect judgment time subject change forrester technographics forrester wave roleview techradar total economic impact trademarks forrester research inc trademarks property respective companies purchase reprints document please email clientsupportforrestercom additional information go wwwforrestercomfor consumer product strategy professionals includes forrester research panel data data consumer technographics executive summ ary first years st century may decade music went digital also truly horrible decade music industry end us european recorded music revenues start decade billion billion digital experience noughties rocky one next years characterized innovation experimentation risen prominence past years brands product strategists expect invest money digital music investment bring welcome impetus music industry also continue value chain changes ultimately reshape balance power recast mold music business table contents painful digital transition music business digital music business models playing catchup consumer behavior move consumption era realign music industry value chain future digital music rich tapestry targeted offerings rec ommenda tions build series new music businesses supplemental materialnotes resources forrester used data european technographics media marketing social computing online survey q q global music research panel online survey report related research documents media product innovation building products thrive media meltdown december music product manifesto product features save recorded music september music release windows product innovation music business cant without september january music industry meltdown recasting mold mark mulligan laura wiramihardja forrester research inc reproduction prohibited january music industry meltdown recasting mold consumer product strategy professionals painful digital transition music business recorded music industry elegantly simple business built almost entirely upon sales little shiny discs revenues buoyant construct multimillionselling artist still common currency pertinent digital hardly featured equation years st century clear days gone good music industry never recorded music industrys highwater mark cd height product cd finds terminal decline heir apparent stcentury music revenues declined year year consumers fallen love cd struck whirlwind romance free music affair changed forever people perceive music product revenues slump music fan wrests control fundamentals music business turned heads recorded music industry kicked meltdown digitization puts power firmly hands audience advent cd ripping inevitable bedfellow file sharing ended music industrys ability exercise control via monopoly supply created monetary value virtue fact music fans could acquire music via music shops ripping cds consumers could conveniently create highquality copies napster could make copies instantly available millions music fans meltdown plays three acts digitization didnt cause meltdown instead enabler first act threeact play act digitization brought contagion free consumers could get music wanted free kazaa outube started wonder would ever pay music act meltdown began music sales plummeted free prospered contagion became epidemic start st centurys second decade find listening opening lines act rebuild although far early say whether story happy ending change happening ondemand replaces oncommand perhaps single important dynamic music industry meltdown consumers decide get music record labels used dictate music consumers could buy music fans dissect albums preempt release schedules mashup share acquire discard music voracious appetite foodie allyoucaneat buffet problem virtually none generates much revenue much occurs outside legitimate domain music fans created new consumptionbased usage paradigm music industry needs create series new music businesses around forrester research inc reproduction prohibited january music industry meltdown recasting mold consumer product strategy professionals consumer behavior shapes business models th centurys distribution era selling units music music industry effectively shaped consumer music behavior consumption era audience king business models playing catchup chasing emerging behavior patterns noughties digital decade shook music industry core first years st century may decade music went digital also terrible decade music industry end us european recorded music revenues start decade billion billion see figure although recorded music revenues actually grew seeds forthcoming trouble already well truly sown notably launches napster mpcom pmp napster symbol transition distribution era consumption paradigm crucible music industrys stcentury meltdown story musics digital decade maps neatly four stages music industrys digital strategy stage denial music industrys revenues began crumble major record labels already gone long way casting die first half noughties failed see true importance napster refused license music likes cductive listen com mpcom instead nipping peertopeer pp activities bud meeting burgeoning digital demand legitimate supply labels focused energies fighting file sharing although number people within major labels began think differently voices werent yet loud enough shape strategy stage confusion late digital supporters within majors grown sufficiently loud result licensing services like rhapsody also saw illadvised launch two majorlabel distribution platforms musicnet duet later pressplay labels hoped control digital music distribution also clear pp activity napster riaa commenced highprofile legal action individual file sharers despite rise mp downloads pp networks legal music services shackled restrictive licenses tethered purchased digital music pc unsurprisingly digital music fans continued opt pp downloads stage acceptance impact apple digital music cannot overstated steve jobs masterstroke persuading labels license portable downloads beta lab mac platform singlehandedly transformed legitimate digital music market course core reason success itunes store ipod wasnt first mp player best pulled millions consumers digital music arena however soon became clear paid download market wasnt coming close offsetting impact declining cd sales music piracy rude health itunes cent model proved transition model albeit useful one distribution consumption eras time plan b forrester research inc reproduction prohibited january music industry meltdown recasting mold consumer product strategy professionals stage rebuilding plan b saw music labels grant licenses diverse potentially disruptive services including comes music imeem myspace music spiralfrog spotify virgin media succeeded fail succeed coming years rather representing desperation throwing everything wall see sticks approach recognizes would foolish assume know answer question napster first posed figure musics digital ecade source forrester research inc sony launches stor e rise napster pp longter music revenue decline beginsruling mpcomruling napster pp riaa pursues \ufb01le sharers rise k azaaifpi pursues \ufb01le sharers eu rulings grokster kazaa rise bitt orren triaa launches early settlements prsy outube disput e ruling pirate ba yipod launchesitunes store launches us napster c launches us itunes stor e napster c launch euyoutube signs deal labels nok ia announces comes musicvirgin edia announces unlimited mp ser vicerhapsody subscribe r declinemyspace buys imeem ilike apple buys lala spotify launches euemusic launches eu virgin closes service uk news corporation buys myspac e vivendi buy mpcomrhapsody launches us musicnet duet launch us eu corded music revenues billions hadopi bill passed fr source forrester research internet music forecast us forecast european digital music digital music business models playing catchup consumer behavior comparatively bleak perspective st century look distinctly golden luxury hindsight could argued record labels invested next generation music products cd peak defense labels precedent way digital transformed consumers relationship music whatever reasoning net result digital music nowhere near forrester research inc reproduction prohibited january music industry meltdown recasting mold consumer product strategy professionals digital music adoption still niche music fans still dont listen digital music car radio still dominate listening european online consumers respectively ipod accounting despite prolonged demise cd buying widespread among european online consumers digital music activity paid free see figure nextgeneration music services yet unseating incumbents interactivity social utility cloud ubiquitous access define future digital music right though forwardlooking services little niche within digital musics niche european online consumers visit social music sites like lastfm visit artist pages social networks demographic time bomb ticking digital music generational divide pronounced although overall digital music adoption modest youth avid users whopping european online yearolds use mp players half watch music videos significantly download music via pp networks rising year olds spain figures respectively generation young music fans growing expectation music instantly available nearlimitless choice access course free initial effects keenly felt even pronounced coming decade generation gains spending power opts spend music leaving gaping hole future recorded music revenues figure buying cds remains popular music ctivity espite sales b eing freefall source forrester research inc buy cds visit ar tist pages social network swatch music videos online watch music dvdsgo gigs concer ts download music via ppwatch live concer ts tv buy digital music visit social music sites like lastfm source european technographics media marketing social c omputing online sur vey q base european online consumers multiple responses acceptedwith ex ception music video online music ac tivity fundamentally niche reachthinking music listening habits following apply ou type online video view ed past month forrester research inc reproduction prohibited january music industry meltdown recasting mold consumer product strategy professionals free music stay like loathe legacy napster people expect music free internet people perhaps certainly pay music online free disappear indeed fact synonymous online music grants central role future digital music strategy file sharing always remained one step ahead industry countermeasures ever since first legal proceedings initiated napster online music piracy played game cat mouse music industry jerry always evades toms grasp music piracy evaded law simple fact technology moves light speed compared methodical mechanisms judiciary legislature audiogalaxy grokster kazaa morpheus napster closed sophisticated successors already scale ironically file sharing perfected art format replacement cycle music industry forgotten online music piracy going offnetwork past years increasing number consumers opted nonnetwork alternatives pp file sharing instant messaging im email music blogs forums file storage sites binary groups part motivation may evade industry policing pp networks much problematic monitor personal communication channels im email remote storage services like rapidshare megaupload also gaining traction none alternatives convenient pp networks sharing large numbers files illustrate technology always evolve pp networks issue downloading free music combating music piracy requires multilayered approach file sharing cant defeated enforcement alone enforcement legislation necessary cogs wheel consumers need know rules consequences breaking stick work big fat carrot cooperation across value chain isps clearly major role play uk labels isps working closely together elsewhere isps role business partner enforcer digital music executives interviewed report believe isps responsible traffic networks industry fighting free free since major labels signed licensing deal outube tacitly recognized truly effective way fight free free via services either free consumer feel like free policy really came effect licensing services like nokias comes music imeem spiralfrog although arent exactly list successful services strategically brave moves represent essential experimentation underpins evolution lastfm myspace pandora spotify outube represent much successful side free fortunes individual services aside free stay best way address generation weaned file sharing forrester research inc reproduction prohibited january music industry meltdown recasting mold consumer product strategy professionals introducing forresters music industry meltdown consumer segmentation transition distribution consumption eras manifests polarized consumer behavior see transition defining digital music audience forrester designed proprietary music industry meltdown segmentation see figure see figure segmentation divides european online consumers four groups based upon free online music activities musicbuying behavior music buyers still dominate although half european online consumers buy music isnt useful way looking audience theyre clearly spending lot less used exacerbated consumers increasingly fall habit buying units media whereas music mavens highly engaged online music addition strong spenders strictly spenders despite current value vulnerable many consumers nearterm casualties shift consumption era outh action unsurprisingly digitally engaged music mavens freeloading fans also youngest segments freeloading fans younger one key issue whether behavior consumers prove based demographics cohort ie grow activity answer almost certainly may lessen intensity current activity laying foundations tomorrows mainstream business models evolve successfully monetize predominantly free activity thus turn freeloading fans cash cows portable music part story portable music dedicated mp players particular mobile phones niche even among music mavens freeloading fans see figure traditional locations listening music car radio home hifi still dominate across consumers matters digital music thus far obsessed portable music fails cater mass market also majority digitally engaged consumers listen music ipod docking stations clumsy fix problem shouldnt even exist digital music jump niche needs wholeheartedly enter home car forrester research inc reproduction prohibited january music industry meltdown recasting mold consumer product strategy professionals figure forresters music industry meltdown consumer segmentation source forrester research inc source european technographics media marketing social c omputing online sur vey q base european online consumers ages older stric tly spenders passiv e populus freeloading f ansmusic vens buy music buy musicdo downloadstream free downloadstream freekey distribution era audienc e key consumptionera audienc e figure freeloading fans ont spend much live music either core youth market source forrester research inc buy music buy musicdo downloadstream free downloadstream freestric tly spenders passiv e populus freeloading f ansmusic vens like classicalopera rock n roll danc e younger average age male go gigs concerts would pay f online music like danc e rb ambientchillout younger average age male go gigs concerts would pay f online music like danc e classicaloper younger average age male go gigs concerts would pay f online music like danc e rb raphip hop younger average age male go gigs concerts would pay f online music source european technographics media marketing social c omputing online sur vey q base european online consumers ages older forrester research inc reproduction prohibited january music industry meltdown recasting mold consumer product strategy professionals figure consumptiondriven music consumers coalesce around digital platforms source forrester research inc car radio home hi\ufb01stereo ipodmp playe r mobile phone source european technographics media marketing social c omputing online sur vey q base european online consumers ages older multiple responses acceptedthinking music listening habits following apply ou digital platf orms strongly adopted consumption consumers shunned distribution consumers music mavens stric tly spenders freeloading f ans passive populus move consumption era realign music industr val ue chain consumer behavior drive business supply side willing driven help gauge extent case forrester fielded survey european us digital music executives results offer encouragement consumption era coming music industry knows asked music industry executives expect roles channel partners change clear understand balance power shifting retailers social ondemand services see figure anticipate big losers radio digital stores services agree sentiment think case somewhat overstated although majority digital music fans increasingly seek adsupported subsidized music digital stores services still deliver highest average revenue per user arpu importance radio dissipate extent particularly factor digital radio reproduction prohibited january music industry meltdown recasting mold consumer product strategy professionals figure shift consumption era streaming services gain expense f stores source forrester research inc streaming music ser vices radiodigital stores ser vices media retailerssocial network technology companiesisps mobile operators brands dont know source q global music research p anel online sur veybase us european digital music ex ecutives record labels publishers industr bodiesin opinion following impor tant channel par tners music industr please selec three f \ufb01ve years time base us european digital music ex ecutives record labels publishers industr bodies multiple responses accepted new hierarchy value chain relationships evolve interestingly music industry executives expected isps become significant channel partners didnt expect much technology companies brands isps certainly become key conduits providers subsidized household music subscription services technology companies like apple nokia continue play pivotal role even importance brands also set grow bacardis signing groove armada rims largescale sponsorship u precursors wider trends temporary anomalies revenues music sales decline revenues increasingly come elsewhere mean partners become increasingly important artists managers become powerful also apparent partners music industry executives business expect value chain transformation forrester research inc reproduction prohibited january music industry meltdown recasting mold consumer product strategy professionals see figure partners expect role artists artist managers grow expense labels music publishers entirely feasible byproduct decline music sales indeed artists increasingly seek additional revenue sources even opt label relationships although believe labels publishers remain main investors creative talent tier established artists especially late career seeking one last payday seek brands instead big brands need careful dont become pension plans aging artists figure role f artists managers gents expected increase labels expense source forrester research inc music publishersartist managersagents reco rd labelsartists concer promoters dont know source q global music research p anel online sur veybase us european digital music ex ecutives record labels publishers trade bodies base us european digital music ex ecutives record labels publishers trade bodies multiple responses acceptedin opinion following ou think impor tant fac tors future digital music mark et cracks emerging digital music value chain need fixing process change necessitates shifts organizations systems affects cd sales tank digital download revenues fail get top gear retailers obvious losers labels focus licensing consumptionbased services changes digital music heralding go much though nothing short tectonic shifts value chain artists beginning beginning understand music piracys impact many artists see little income actual sales music labels recouped costs making tours merchandise bread butter inevitable many artists would soon regard file sharing great way getting punters doors caring forrester research inc reproduction prohibited january music industry meltdown recasting mold consumer product strategy professionals little might cd sales albums although lily allens recent shortlived spell artist crusader music piracy shows artists beginning change tune long way go every one artists interviewed considered filesharing sites crucial tool helping people discover music convinced losses file sharing important digital shines light artist label differences asked digital music executives thought holding back sector labels publishers placed much blame consumers artists managers thought industry fault music industry execs consider file sharing problem respondents cite inflexibility labels collection societies financial demands rights owners trends course expected highlight fact difficult make money digital music marketplace unless financial might myspace outube negotiate competitive licensing terms artists managers finding voices publishing live music revenues didnt nosedive way recorded music revenues shift threatens degree importance record labels major labels shift contracts enough redress changing balance artists managers taking tentative first steps toward defining stronger roles organizations like featured artists coalition may way yet real power illustrate changing trends early skirmishes two opposing forces size future digital music rich tapestr tar geted offerings current meltdown spell end music business slow demise th century music business music retains core cultural relevance people consuming music across digital platforms technology ever first years st century years music industry cleared throat next years needs find new voice monetization follow threetier hierarchy digital music offerings become even diverse sit within threetier structure premium top subsidized middle freetoconsumer bottom arpu lessens move ladder audience size increases larger addressable audience lower customer value opportunity careful positioning tiers crucial currently absent adsupported services wont pay bills making adsupported music pay tough business qtrax spiralfrog spotify outube attest economics tough services need revision revenues services fall far short filling gaping chasm left declining cd sales forrester research inc reproduction prohibited january music industry meltdown recasting mold consumer product strategy professionals subsidized services become crucial third way premium digital services continue drive strongest revenues billion us europe representing recorded music revenues sweet spot niche premium customers massmarket free music fans remains untapped believe isps mobile operators device manufacturers fill gap providing music services subsidize cost customers consider portable apple device unlimited music streaming monthly allowance free downloads home internet tariff includes unlimited household access music downloads nokia may set subsidized world alight comes music least yet subsidized model best means generating meaningful massmarket digital revenues telcos may best programmers content neither apple launched music store music product innovation key future prosperity one thing stands else key success stcentury music business product innovation weve stuck linear collection songs product century commercial album celebrated th birthday radical music product overhaul required currently little difference itunes cent download bittorrent download unless music products improve game cant expect genuinely compete free illegal alternatives future music products need adopt platformagnostic world view encompasses powerful social interactivity empower consumers create unique experiences digital music strategy nonmusic companies become increasingly influential underpinning multiplicity consumer experiences business models core future success ever richer mix commercial partners partners bring much needed financial investment routes market additionally bring agendas priorities turn contribute recasting music industry mold new entrants filling space vacated traditional retailers course much already changed apples position music retailer us shows apples role represents much major record labels tried failed distributors witness musicnet duetpressplay traditional media retailers across globe scrambling alternative revenue streams future revenue growth depend upon success ventures launched new channel partners picking traditional players failed new channel partners bring new often competing priorities bitter pill music industry swallow new partners simply using music way selling core products music becomes bits bytes fill pipes devices isps mobile operators device manufacturers contents throne longer undisputed forrester research inc reproduction prohibited january music industry meltdown recasting mold consumer product strategy professionals instead busy fighting republican advances channel example nokia rim might invest heavily music building music dna organizations order sell phones doesnt preclude sorts companies becoming crucial partners particularly subsidized services sponsorships change many fundamental value chain dynamics digital music pulling power ever value chain tensions aside clear digital music even appealing proposition brands product strategists executives interviewed majority expects invest believes digital music helped meet strategic objectives believes digital music remains valuable tool differentiation see figure partners diverse drinks companies car manufacturers isps hardware firms continue invest digital music expect course companies work digital music difficult becomes differentiate labels publishers need work ever harder enable differentiated offerings partners forrester research inc reproduction prohibited january music industry meltdown recasting mold consumer product strategy professionals figure popularity f digital music among brands product managers clear source forrester research inc source q global music research p anel online sur veyto degree ou c onsider digital music still useful tool di\ufb00erentiationto degree digital music help ou meet str ategic objec tives priority c ompan ys digital music str ategy take compared c ompan ys investment digital music str ategy compared useful neutral usefulno help neutral helpedlowe r higherless base us european digital music ex ecutives ar e record labels publishers trade bodies base us european digital music ex ecutives ar e record labels publishers trade bodies base us european digital music ex ecutives ar e record labels publishers trade bodies base us european digital music ex ecutives ar e record labels publishers trade bodies forrester research inc reproduction prohibited january music industry meltdown recasting mold consumer product strategy professionals rec ommenda tions build series new music businesses age x factor americas got talent easy view music industry race bottom pursuit safe bets play lowest common denominator given climate music sales labels need minimize already sizeable risks understandable successful music business depends upon mainstream also upon variety counterintuitive left field digital music sector requires exactly diversity approach bold willingness experiment even means getting wrong innovate like lot mistakes made digital decade could turn clock back retaining labels presentday licensing mentality probable would see similar innovation see lacked first half noughties key difference services would get headstart file sharing thus prompting much greater consumer uptake services would successfully charging music doesnt mean digital decade wasted clear lessons learned toward end key ones inform next years focus building great consumer experiences seventyseven percent digital music executives interviewed believe business model innovation important factor future digital music market partly right anything strong focus business models held back progress past years focus must great consumer experiences saying forget business models get experience right first economically sound business model little value without good product dont fall lure levy argument replacing music business innovation flatrate levy sustained surprising momentum recently via socalled google tax france levy argument flawed virtually impossible implement also discourages innovation world flatrate levy technology companies would much limited incentive innovate consumers would ultimately left inferior experiences empower artists stakeholders radioheads spurning emi favor going direct consumers remains big success story strategy others come record labels need work hard giving artists real value must twoway street artists also need behave responsibly artists become partners success employees emi boss guy hands suggestion net receipts standard practice echoing much independent sector smart tactic would drive strategy artists skin game gain thus lose theyll work harder make labels success forrester research inc reproduction prohibited january music industry meltdown recasting mold consumer product strategy professionals embrace social media social tools one significant trends recent years rise semipro sites services major company sellaband tunecore add artist pages social networks especially myspace social crowdsourcing tools like lastfms scrobbler music blogs like hype machine fan forums get incredibly rich social picture social media reinvented artist fan relationship revolutionized discovery created new routes market emerging artists new ar sources record labels success future music products services rely heavily upon continued increased leveraging audiences via social web fter music isnt fans supplemental material methodology european technographics media marketing social computing online survey q surveyed respondents seven markets france germany italy netherlands spain sweden uk survey based online adults ages older members ipsosmori online panel ipsos weighted data age sex online frequency hours spent online demographically represent online adult european population per country ipsos fielded survey june july motivated respondents various incentives results based randomly chosen sample size n confidence results statistical precision plus minus would entire online adult population western europe polled confidence interval widen data analyzed country level sample used ipsos random sample individuals randomly sampled ipsos panel survey previously chosen take part ipsos online panel forrester fielded q global music research panel online survey consumer product strategy professionals ongoing marketing strategy research panel however portion survey results illustrated document panel consists volunteers join basis interest familiarity specific music topics quality assurance panelists required provide contact information answer basic questions firms revenues budgets forrester fielded survey early december respondents given summary survey results report form incentive completing survey exact sample sizes provided report questionbyquestion basis panels guaranteed representative population unless otherwise noted statistical data intended used descriptive inferential purposes youre interested joining one forresters research panels may visit us httpforrester companel forrester research inc reproduction prohibited january music industry meltdown recasting mold consumer product strategy professionals endnotes course could tape radio friends home taping experience clumsy timeconsuming always markedly inferior experience genuine article detailed description three pillars value see december media product innovation building products thrive media meltdow n report proclaimed death music industry decline print journalism radical overhaul tv movie business industry remade unique way fundamental similarity way media industries remade suffering media digitization removes distribution scarcity ultimately alters content produced distributed consumed report lay three phases media industries begun pass digitization meltdown rebuild media businesses meltdown time rebuild product strategists phases media production distribution consumption including device makers must prepare world media characterized multiplatform access increased audiences diverse revenue sources see october rebuild media industrie report respectively first music peertopeer network first largescale music download site first portable mp player european online consumers buy digital music compared still buy physical cds source forresters european technographics media marketing social computing online survey q source forresters european technographics media marketing social computing online survey q source forresters european technographics media marketing social computing online survey q pp behavior typically significantly underreported consumer surveys due consumer reluctance admit activity particularly true markets highprofile industry countermeasures place taxing likes google facebook microsoft certainly isnt answer either recently proposed france source mark mulligan taxing net wont stop media meltdown forrester blog consumer strategy professionals january difficulty spotify securing licenses us market fact subsequent free toconsumer ondemand services like msn music uk much smaller catalogs majors suggests change strategic outlook although spotify proven major consumer success million users september done well converting users premium tier accounts percent total users record labels see service promised use free tool pull consumers pay music even better job bittorrent educating mass market music fans music free fundamental shifts consumers perceptions value underpin current period crisis media industries find consumers falling love media instead forrester research inc reproduction prohibited january music industry meltdown recasting mold consumer product strategy professionals thcentury product iterations consumers currently spend extensively consume modestly exposed media distribution paradigm superseded consumption era new framework media product innovation required align media industry content assets st century consumer behavior demand exhaustive process product innovation rebuilding entails media businesses ticket media meltdown see december media product innovation building products thrive media meltdow n report ipod heralded new paradigm music consumption done little counter impact cds terminal decline may even helped accelerate although mobile music looks set start delivering promises shares core failing mp players deliver individual experiences largely fail address decline music technology home see november taking digital music mainstream music product features living roo report respondents forresters q global music research panel online survey record labels music publishers music rights bodies music trade bodies late th century music business artist contracts development cycles release schedules promotional activity shaped around getting little shiny disc dozen tracks stores st century album straightjacket thrown releases become part continual artistfan relationship sure diehard artists album era bemoan death creative construct ignores immensity new creative opportunities accompany radical product innovation music industry desperately needs benefits go far beyond artists labels open core new revenue opportunities mobile carriers isps device manufacturers even brands perceptions value scarcity must rebuilt along new lines creating blueprint product strategists across content genres see september music release windows product innovation music business cant withou report media retailers spent st century shifting floor space cds media products media meltdown affects media industries music dvd sales already hit well smart media retailers investing businesses monetize consumption bestpractice example hmv uk invested boutique movie theaters live music venues highprofile filesharing fans include robbie williams travis fran healy metallicas lars ulrich early exception rule us bono currently best pick ulrichs baton due small part due influence vociferous manager paul mcguinness file sharing nonnetwork music piracy sharing via instant messaging music blogs email indeed strong discovery mechanisms many digital consumers also detrimental music sales teenage file sharers may discover consume far music due file sharing equivalents years ago spending much lower music free shifted larger disposable income items console games music retains intrinsic cultural value youth lost monetary value one teenager focus group said could download nike would buy music source q global music research panel online survey forrester research inc reproduction prohibited january music industry meltdown recasting mold consumer product strategy professionals contracts artist grants record label right participate additional nonrecorded music revenues live performances merchandizing date created animosity among artists artist managers revenues record labels prices paying audiences continue decline although free play key role business model user experience revision process needs careful positioning within clear strategic framework successful monetization digital content follow threetier hierarchy see december media product innovation building products thrive media meltdow n report example uk basic napster customer pays month ondemand streaming music uk consumers get virtually ondemand experience spotify free absence audio ads falls far short establishing value data excludes ring tones source forrester research internet music forecast us see january digital licensing help save music industr report information forresters new forecastview offering including access additional details metrics included report please contact us dataforrestercom tdcs play service denmark remains industry benchmark subsidized music services pace quicken coming years spotifys recently announced partnerships mobile operator uk isp telia sweden add twist presenting subsidized model realistic means making premium tier adsupported service pay album celebrated th birthday yet remains centerpiece recorded music product portfolio time come radical overhaul recorded music product range forrester proposes music product manifesto consumer rights music products embrace future music products need adopt platformagnostic world view encompasses powerful social interactivity empower consumers create unique experiences see september music product manifesto product features save recorded musi c report echoes lyrics prince done fair share business model innovation ranging innovative ultimately unsuccessful new power generation subscription service hugely successful newspaper cover mount uk enabled sell residency noughties original run battlestar galactica next decade needs remake key issues gets paid much many industries could make strong case revenue loss due piracy draw line music movies tv books games software news magazines software pornography revenue share based much industries lost big portion revenue declined many files downloaded example music companies lost larger share revenues piracy movies absolute loss movies probably larger gets paid movie studios record labels highprofile moves paul mccartney starbucks madonna live nation groove armada bacardi exceptions rather rules instance new player making big entrance possible overinvesting highprofile disaffected majorlabel artistforrester research inc nasdaq forr independent research company provides pragmatic forward thinking advice global leaders business technology forrester works professionals key roles major companies providing proprietary research customer insight consulting events peertopeer executive programs years forrester making marketing technology industry leaders successful every day information visit wwwforrestercomheadquarters forrester research inc technology square cambridge usa tel fax email forresterforrestercom nasdaq symbol forr wwwforrestercommaking l eaders successful every day information hardcopy electronic reprints please contact client support clientsupportforrestercom offer quantity discounts special pricing academic nonprofit institutionsfor complete list worldwide locations visit wwwforrestercomaboutresearch sales offices forrester research centers sales offices cities internationally including amsterdam cambridge mass dallas dubai foster city calif frankfurt london madrid sydney tel aviv toronto"
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Music-Syllabus-2024-25.json

@@ -0,0 +1,5 @@
+{
+    "filename": "Music-Syllabus-2024-25",
+    "department": "Ar",
+    "cleaned_text": "music department music offers courses designed meet needs students reading degree either specialist non specialist emphasis music curriculum designed following aims mind deepen students understanding functions concepts structures values music role society broaden students knowledge diverse musical cultures world histories styles ideas train students think critically music equip verbal skills enable articulate thinking promote creative activity composition performance music mode discourse uniquely complements modes discourse humanities provide comprehensive education integrates activities scholarship composition performance connecting larger world learning humanities sciences commerce curriculum consists series courses covering wide range topics approaches introductory advanced levels cross cultural cross disciplinary interests particularly encouraged courses carry credits unless otherwise specified prerequisites required stated course descriptions exceptional cases requirements may waived major course selections subject approval head school humanities recommendation departments undergraduate coordinator music majors first year music scholars intending majors must take musi materials structures music credits musi art listening credits introductory course taken arts programme credits major music shall consist credit units level courses music syllabus taken third eighth semesters prerequisite music majors must take musi music china credits musi fundamentals tonal music credits musi introduction contrapuntal styles techniques credits musi music western culture credits musi music western culture ii credits addition music majors must take least elective credits level advanced courses least one course capstone experience course see two courses performance courses musi musi musi musi musi musi musi musi also applies exchange credits transferred fulfil major requirements capstone courses capstone experience graduation requirement music majors capstone experience courses designed allow students advance analytical thinking permitting application disciplinary knowledge principles learned first second years requirement fulfilled taking least one following courses musi red colour music politics post china capstone experience musi music scientific thoughts past present capstone experience musi tonal counterpoint capstone experience musi special study capstone experience musi special performance study capstone experience musi topics ethnomusicology capstone experience musi qin capstone experience musi music analysis ii capstone experience musi opera capstone experience musi methodological perspectives music ii capstone experience musi advanced music performance capstone experience musi dissertation capstone experience music minors obtain minor music students required take musi art listening credits least one following two courses musi music western culture credits musi music western culture ii credits addition music minors must take least elective credits level courses music syllabus taken third eighth semesters least three courses advanced courses two courses performance courses musi musi musi musi musi musi musi musi also applies exchange credits transferred fulfil minor requirements level courses level courses introductory courses normally taken first year musi introduction musics world course introduces range musical traditions around world examines social cultural historical contexts course explores music reflection creation society discusses issues raised cross cultur al research provides theoretical framework understanding relationship music culture formal lectures supplemented class demonstrations hands experience selected musical styles assessment coursework musi advanced music performance students first year study one year course provides students opportunity develop musicianship perform public coordinator offers students advice choosing repertoire helps plan rehearsals performances invites local overseas visitors conduct two hour masterclasses students offer two public recitals one autumn semester one spring attend masterclasses write programme notes chosen pieces discuss selection works w ith course coordinator repertoire changes every year reflects students abilities well interests places course limited admission audition musi performance study students first year study students taking course enrol two performance ensembles workshops offered music department two semesters ensembles may include hku chamber singers hku early music ensemble hku gamelan hku percussion ensemble perfo rmance workshops offered vary year year may include individual group lessons voice percussion instrument students choice approved music department musi materials structures music course develops students conceptual perceptual understanding basic materials structures music including rhythm meter intervals scales modes keys well melody harmony contrapuntal practices course inte grates ear training analysis wide array musical examples students completing course expected established clear solid understanding rudiments music able make practical demonstrations know ledge course serve thorough review aural theoretical skills necessary intending major minor music also available elective students departments seek solid foundation music fundamenta ls musi jazz history appreciation course examine jazz origins present relation forms music including blues gospel rb soul etc different styles within jazz genre also explored including early jazz swing bebop cool jazz hardbop soul jazz bossa nova post bop avant garde etc special attention also given pivotal figures history jazz louis armstrong bix beiderbecke duke ellington count basie coleman hawkins lester young charlie parker dizzy gillespie thelonious monk miles davis john coltrane ornette coleman representative monumental instrumental vocal recordings past one hundred years also explored class time spent listening analyzing discu ssing wide variety recorded jazz performances watching jazz videos visiting artists may also invited perform class lecture relevant topics musi art listening music moves us know harder still explain listening taking issues point departure course introduces students wide array music well range ways thinking talking wri ting music attention given development listening skills vocabulary necessary articulate engaged response repertoire studied majority music dealt drawn classical music repertoire w ith supplementary examples musical cultures appropriate level courses except two introductory courses musi musi level courses advanced courses introductory courses normally taken within second year study advanced courses may taken within second third fourth note two performance courses musi musi designated students second year study musi music china course presents essential features music china role chinese culture history position world music subjects include qin musical instruments theatrical genres kunqu peking opera cantonese opera narrative songs peking drum song suzhou tanci cantonese nanyin folk songs music confucian buddhist taoist rituals course aims introduce students traditional chinese music also explore th e nature chinese culture musical practices important works chinese music introduced well issues changestasis politicsaesthetics theorypractice literatimasses professionalamateur ritualentertainment home grownforeign influenced hanminority musi popular music course introduction historical sociocultural study popular music course mostly focus anglo american east asian popular musics second half th century present goal course evelop analytic critical tools better understand popular music culture daily lives familiarize dominant themes issues study popular music musi fundamentals music composition conducted form lectures seminars one toone supervision course presents theoretical practical bases music composition view expand students knowledge styles structures notation score presentation emp hasis applications knowledge via composition analysis repertoire course culminates workshop showcasing student compositions prerequisite musi instructors consent musi chinese music history course introduces history china examination selective source material including bells bronze period book music attributed confucian philosophy earliest known musical notation composition th century ad major encyclopaedic compilations musical sources song dynasty mao zedongs talks yanan conference literature art musi film music music contribute fiction film used first place directors use music effect mind musics force movie going experience try describe study films various cinematic traditions various ways music functions within powerful meaning making element assumption film audio visual medium examine individual works repre sentative different genres musicals horrors dramas comedies cartoons consideration given relationship music image well music sound emerge close readings individual scenes also look music represented story world film whether character performs listens ignores musi advanced music performance students second year study one year course provides students opportunity develop musicianship perform public musi piano course open students either experience interest piano offers overview history piano montage lectures focus personalities involved repertories either composed performed social cultural milieus provided context extraordinary rise arguably important instrument history western classical music students given opportunity study piano medium musical exploration expression occasion display virtuosity staple th century bourgeois home object almost maniacal veneration course end overview disseminat ion piano east asia particular reference piano culture hong kong musi chinese opera course starts exploration structural theoretical aspects chinese opera including classification tune types text setting performance practice examples mostly drawn kunqu peking opera cantonese opera regional derivatives also introduced comparison analysis second half course comprises series reading examination representative operas performances interplay chinese opera religious social cultural political contexts investigated assessment coursework musi music mind body course considers music phenomenon human behaviour examines various aspects relationship music mind body explore questions humans came musical people listen understand perform mu sic listen make music following evolutionary bases musicality psychoacousticphysiological foundation auditory perception move cognitive issues mind represents musical structures exp ectation works process listening music also consider role multimodal body performing listening music emotion music brain significance social cultural contexts musical experience underlined embodied approach introduced discussion music mind body students opportunity pursue interests depth within individual project musi performance study students second year study students taking course enrol two performance ensembles workshops offered music department two semesters musi university gamelan one year course introduces students exciting world balinese gamelan students learn play instruments gamelan gong kebyar working together ensemble perform traditional contemporary music gamelan performs regular basis often collaborates composers instrumentalists prior musical experience needed course musi fundamentals tonal music course explores tonal procedures fundamentals introduced musi materials structures music examines tonal logic voice leading principles diatonic basic chromatic harmonic practices simpl e formal structures binary ternary sonata forms explored students completing course expected attained thorough understanding tonal syntax context diatonic simple chromatic harmony able analyze music simple forms prerequisite musi musi introduction contrapuntal styles techniques course examines principles linear structure voice leading intensive study species counterpoint two three parts help students understand logic music notes fit together implications r esolutions turn provide students solid basis analysing composing music prerequisite musi musi instrumentation orchestration course provides students working knowledge instruments modern orchestra instrumentation study investigates technical idiosyncrasies timbral potential individual instruments orchestration covers fundamental techniques combining instruments various ensemble contexts throughout course students undertake analysis listening scoring projects acquire skills create professional quality scores parts musi music culture overseas field trip course focuses study music cultural context overseas field trip students may study performance traditional setting conduct ethnographical study students required produce field trip report ir return musi introduction arts administration yearly course designed provide students comprehensive overview arts administration supervised practicum element discussions interaction guest speakers project based internships major topics explored nclude planning development marketing artist relations organizational structure outreach venue management well issues challenges commonly faced arts administrators today musi music analysis course endeavours develop students understanding tonal procedures melodic harmonic construction music th th centuries focusing particular music classical period students expected develop skills music anal ysis primarily examining schoenbergs ideas motif phrase period sentence developing variation order understand construction tonal form musi music western culture course examines topics musical practices works aesthetic ideas th mid th centuries various musical styles well conceptual ideas behind musical practices examined course emphasises socio cultural con text music created performed consumed well relationship art forms together musi course promotes students foundational knowledge music history stylistic listening skills also desig ned enhance students ability critically think music communicate thoughts focus course content may vary year year musi music western culture ii course examines topics musical practices works aesthetic ideas mid th century present day various musical styles well conceptual ideas behind musical practices examined course emphasises socio cultural context music created performed consumed well relationship art forms together musi course promotes students foundational knowledge music history stylistic listening skills also esigned enhance students ability critically think music communicate thoughts musi music performance exchange students overseas exchange students taking course enrol three music performance components administered music department one semester possible components include advanced music performance performance study ensemblesworkshops including hku chamber singers hku early music ensemble hku gamelan hku percussion ensemble either vocal workshop instrument workshop approved music department entry course discretion head school humanities recommendation departments undergraduate coordinator musi books images artifacts historical sources asian music course take heart music history written raw materials timeline human discourse constructed sources written come wrote sources nd interpretation trustworthy depictions visual arts tell story especially respect instrumental technique ensemble formation social context performance practice ancient types music archeological rtifacts sources scholars deploy artifacts excavated conditions similar objects recovered elsewhere treasured items preserved degradation answering questions course explores material culture music pre modern china neighbouring countries emphasis fields organology archaeology source studies ritual studies well collecting arch iving musi recording techniques sound design course covers fundamentals studio recording techniques sound design first part course devoted conceptual practical skills needed quality sound productions second part teaches basics sound design well application moving images media students learn theories techniques develop aesthetics sound design variety hands projects musi music business course provides overview music business different thematic sector focus every year aims equip students knowledge needed grasp business side music industry via variety case studies course discuss critical areas music industry basics music contracts economics deals issues unique specific music genre market introduce major players business record labels producers managers lawyers etc address new business trends opportunities actively transforming shared musical future throughout course balance industry knowledge critical cultural insights musi music entrepreneurship course provide students overview entrepreneurship investment opportunities within music industry explore ways identify business opportunities create maximize value focus spot start opportunity build business plan raise capital execute growth strategy prepare exit strategies needed discuss value music catalogues identify undervalued assets prime investment design management strategies asset acquired topics include limited mergers acquisitions well routes creating valuable music ip overall goal equip students tools needed identify entrepreneurial opportunities music business evaluate upside risks structure deals effectively manage ideas assets throughout course balance industry knowledge critical cultural insights musi music ai future creativity generating song split second reality advancements ai extreme cases requires little prior musical training therefore accessible technology democratized music making living st era creative thanks creativity extending tools technology threatening essence creative expression work flooding soundscape algorithmically generated music spam deepfakes ai end art r future creativity creativity anyway course explores questions intersection music ai creativity drawing rapidly expanding critical scholarship ai well perspectives popular media within music industry course prioritizes socio cultural philosophical approaches critiquing ai also engage history science media studies well writings fields music information retrieval mir computational creativity also options take creative projects eg ai assisted songwriting co mposing course semester level courses level courses advanced courses level courses taken either third fourth year except two performance courses musi musi students third year study level courses taken fourth year musi advanced music performance students third year study one year course provides students opportunity develop musicianship perform public musi performance study students third year study students taking course enrol two performance ensembles workshops offered music department two semesters performance workshops offered vary year year may include individual group lessons voice percussion instrument students choice approved music department musi composing concert world continuation musi course guides students adopt eclectic approach writing music introducing wide array strategies organising manipulating various musical parameters also helps students experiment th e incorporation extra musical inspiration alternative aesthetics prerequisite musi musi composing commercial world course cultivates fundamental literacy skills required commercial music composition topics covered include pop songwriting beat making film scoring jingle production students introduced contemporary practices th e music industry music demos instrumental tracking music arrangement music production techniques musi red colour music politics post china capstone experience course examines relationship music politics post china aims provide students critical perspective complex role politics played shaping contemporary chinese musical culture major issues explored include music national identity modern china conflict western style conservatories chinese traditional genres music propaganda maoist regime music red guards jiang qings model works cultural revolution music post mao china politics globalization since musi music scientific thoughts past present capstone experience course investigates link music science western history music frequently associated science way two realms interconnected varies throughout history exploring case scie ntific thoughts music history students expected obtain contextual understanding music science socio cultural products gain insight interdisciplinary nature study music musi tonal counterpoint capstone experience course investigates contrapuntal styles th century special reference works js bach students expected develop comprehensive understanding techniques stylistic features th century counterpoint thro ugh score analysis compositional projects substantial original work th century style required final project prerequisite musi musi special study capstone experience course student works one toone basis supervisor throughout year project may extensive research paper composition portfolio students planning take course must demonstrate competence particular ar ea wish work entry course discretion head school humanities recommendation departments undergraduate coordinator musi special performance study capstone experience pending approval course coordinator students enrolling course required work topic ostensible ties performative practices throughout academic year assessment based minute lecture performance event well supplementary reflective essay less words demonstrating competency cross specialism synthesis performative theoretical knowledge course may taken fulfil capstone req uirement entry course discretion head school humanities recommendation music departments undergraduate coordinator prerequisite completed least one musi musi musi musi topics ethnomusicology capstone experience course introduction theories methods ethnomusicology study music sociocultural context historically ethnomusicologists tended focus non western musical traditions although recent trends ha opened field include music culture regardless origin place including popular musics western art contemporary musics well folk traditional music cultures course provide overview history disci pline well introduce students key themes issues shaped ethnomusicology present time focus course content may vary year year musi qin capstone experience redolent scholar aristocrat literatus qin deep distinguished lineage within pantheon chinese musical traditions course survey qin music late bronze age present times several themes examined detail basic playing skills semiotics notation earliest known qin score different styles pivotal figures representative works repertoire typological analysis historical instruments transmission appropriation qin east asia readings musicology anthropology archaeology art history introduce variety approaches interpretation qin music musi music analysis ii capstone experience course depth introduction schenkerian analysis series assignments students learn voice leading procedures concepts tonal coherence well engage critical historical reflection theories prerequisite musi musi chromaticism post tonal techniques course examines chromatic harmonies larger forms classical music continuation musi later part course focus post tonal techniques using pitch class set theory methods analyze contemporary music prerequisite musi musi opera capstone experience course chart history opera western world relationship social political history major musical theatrical genres close reading genre students learn opera art singing poetry stagecraft make acquaintance remarkable protagonists history singers composers poets designers impresarios monarchs attention also placed strength resili ence local opposed national continental traditions ones flourished rome london th century naples th st petersburg th name course also provide students appea ling vivid demonstration diversity musical literary traditions europe period ca course end reflection current state western opera performed consumed east asia particular reference china note taken musi musi methodological perspectives music course aims equip students critical research methods focusing specific musical works media artifacts issues approaches object investigation various methodological perspectives eg historical theoretical philosophical anthropological provide overview reception history scholarship around object well latest research course promotes students critical reflection methods scholarly traditions object investigation may vary year year course students required formulate research question carry research course designed give undergraduates insights ethos post gradu ate research form bridge two realms prerequisite musi either musi musi musi methodological perspectives music ii capstone experience course aims equip students critical research methods focusing specific musical works media artifacts issues course students required formulate research proposal give written presentation form conference paper course designed give undergraduates insights ethos post graduate research form bridge two realms prerequisite musi either musi musi musi electroacoustic music course explores historical current creative approaches electroacoustic music variety research composition projects composers repertoires techniques stylistic aesthetic trends approximately present covered prerequisite either musi musi instructors consent musi music environment course concerns relationship music environment broadly construed key question course asks understand music ecological phenomenon course aspires answer question several ways firstly course introduce ecological models musical cultural analysis secondly discuss concept nature various music traditions including western art music japanese traditional music among others thirdly course wil l attend role music ongoing global environmental crisis components course cover soundscape studies ecocriticism well recent field ecomusicology musi performance study students fourth year study students taking course enrol two performance ensembles workshops offered music department two semesters musi advanced music performance capstone experience students fourth year study one year course provides students opportunity develop musicianship perform public musi dissertation capstone experience two semester research course requires submission musicological dissertation substantial composition portfolio students wishing take course must contact proposed supervisors advance secure agreement project recommended done end june entry course discretion head school humanities recommendation departments undergraduate coordinator contingent student providing working title plan bibliography later september prerequisite musi supervisors recommendation"
+}

Music-Video-Production-Agreement.json

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+{
+    "filename": "Music-Video-Production-Agreement",
+    "department": "Manager",
+    "cleaned_text": "video production agreement agreement agreement effective artist address producer address witnesseth whereas producer recognized expertise video production whereas artist wishes engage producer record music video featuring artist performing song titled video therefore consideration mutual covenants agreements contained herein parties hereto agree follows production services producer shall provide artist video recording production services hereinafter production services described within agreement principal photography shall begin producer shall make delivery defined herein video artist later delivery shall consist delivery fully edited sound synchronized video master ii recorded elements created production including limited audio tracks video footage outtakes delivery deemed occurred artist accepts video suitable commercial exploitation producer shall provide production services artist promptly degree skill attention due care standard practice within professional production services industry producer artist agree budget attached schedule shall represent funds required produce video hereinafter budget amount represents producers total anticipated costs profit budget include costs producing video including producer director fees well post production editing costs examples music video budgets ranging shoestring commercialstudio budgets see httpgarrettgibbonscommusicvideobudgets producer hires director hereinafter director director shall employee producer purposes production delivery video employees representatives producer providing production services hereunder artist term agreement shall deemed purposes including compensation taxes employee benefits employees representatives solely producer employees representatives artist independent contractors artist video shall depict content included treatment script approved artist prior principal photography grant right work made hire clause transfers rights person company case may commissioning video production services provided producer person providing services shall deemed provided work made hire basis term defined us copyright law video materials created contributed producer including footage outtakes audio tracks materials shall sole property artist throughout universe free claims whatsoever producer artist shall exclusive right register copyrights materials name owner author thereof secure renewals extensions copyrights without limiting generality foregoing artist person authorized artist shall unlimited exclusive right throughout universe manufacture create copies video materials method hereafter known work derived video materials sell market transfer otherwise deal trademarks trade names labels refrain manufacture sale dealing artist person authorized artist shall right throughout universe may grant others right reproduce print publish disseminate medium name portraits pictures likenesses biographical material concerning producer director person providing production services news information purposes trade advertising purposes connection promotion marketing sale video used agreement name shall include without limitation professional names compensation parties agree effective date agreement shall set forth beginning agreement hereinafter effective date parties acknowledge total amount attached budget dollars within five days effective date artist shall pay producer budget dollars second payment dollars shall due upon completion principal photography third last payment dollars shall due upon delivery video materials artist overages regard overages budget producer shall charge artist monies addition approved budget without artists prior written approval notices notices reports accountings communication producer artist may require desire send must delivered either certified mail return receipt requested parties addresses first written address designated producer artist case may electronic mail following addresses artist ii producer assignment producer may assign agreement right obligations agreement artist may assign agreement rights obligations hereunder person firm corporation including corporation artist principal provided artist shall remain responsible payments required made agreement ii assignee necessary cash hand make payments required agreement warranties indemnification producer warrants represents legal right enter agreement including legal right sign behalf director producer warrants represents content contributed producer shall original interfere violate rights third party b content appearing video including artwork photography interfere violate rights third party producer warrants represents shall provide valid signed releases third party performing appearing video shall legally required secure valid signed location releases location appearing video acceptable forms release attached hereto schedule b respectively attached releases may used schedules b note releases allow producer assign rights secured releases artist producer representatives employees contractors agents representatives hereby release indemnify agree hold harmless artist agents representatives losses andor damages arise production services termination artist may terminate agreement upon written notice event material breach producer including late delivery video breach cured within days notice thereof breach cured within time producer shall entitled additional payments upon notice artist producer shall refund artist monies previously paid miscellaneous governing law agreement shall interpreted laws state without regard choiceoflaw rules parties shall submit exclusive jurisdiction courts state since artist party paying money agreement artist right decide state dispute arising agreement litigated relationship parties producer artist shall relationship independent contractors nothing herein shall construed place producer artist relationship principal agent employer employee master servant partners joint venturers neither party shall either expressly implication represented authority make contracts name binding obligate manner complete agreement producer artist acknowledge agreement represents complete exclusive statement agreement producer artist regard subject matter herein supersedes proposal prior agreement whether oral written communications parties relating subject matter agreement enforcement provision agreement shall found invalid unenforceable provision shall invalidate way affect enforceability remainder agreement understood agreed artists name name producer ss producer production company llc production company president managing partner sign personal guarantee order induce artist enter agreement hereby agree acknowledge read terms conditions set forth agreement b shall personally bound terms conditions agreement applying production company shall personally liable breach agreement production company president managing partner print name position personal release producer address understand producer producing video containing performance song titled video good valuable consideration including desire appear video irrevocably grant producer licensees assigns right film videotape portray photograph likeness performance record voice sound effects right use portion thereof name biographical facts may provided producer connection production video advertising promotion publicity therefor rights every nature whatsoever films video portrayals photographs performances recordings produced hereunder material including without limitation copyrights therein renewals extensions thereof exclusive right reproduce exhibit distribute otherwise exploit material whole part perpetuity throughout universe languages versions including digitized versions forms media known hereafter devised independently apart consideration accruing hereunder hereby release producer producers authorized designees covenant sue producer producers authorized designees claim cause action whether known unknown libel slander invasion right privacy publicity personality claim cause action based upon relating exercise rights referred herein understand nothing herein require producer producers designees actually produce utilize material hereunder grant irrevocable producer may proceed reliance thereon instrument contains entire understanding parties may changed terminated except instrument producer construed accordance laws state provided courts state shall exclusive jurisdiction resolve disputes arising release authorized signature print name"
+}

Performance Core | Berklee College of Music.json

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+{
+    "filename": "Performance Core | Berklee College of Music",
+    "department": "General",
+    "cleaned_text": ""
+}

Pillars-of-a-Great-Release.json

@@ -0,0 +1,5 @@
+{
+    "filename": "Pillars-of-a-Great-Release",
+    "department": "Marketing", "Manager",
+    "cleaned_text": "practical review electronic music marketingthe pillars great releasechoose release platform every release option release record label independently indie require unique approaches order successful main advantage releasing record label access distributor distribution music gets onto streaming platforms music stores labels work closely distributors handle however release independently youll work distribution company choice directly often pay services labels often produce greater stream counts sales due larger marketing reach comes price labels regularly take sometimes greater songs revenue releasing independently retain songs revenue depending distributor choose youll need marketing yourselfleverage marketing database take time build database valuable contacts use release marketing even plan release label database include everyone industry tastemakers different verticals dedicated fansfriends artists identify \ufb01nd contact information curators spotify playlists owners large soundcloud channels send emails contacts song release include song playlist repost followers number spotifysoundcloud contacts well hundreds list reused future releases build network similar artists help market music playing artists music live performances radio shows soundcloud reposts tweets instagram stories artists comarket music fan bases sure equally supportive seek give support much ask itdesign release strategy isnt enough whimsically post social media pages whenever feel like extremely useful create organized detailed plan every release gets easier release every song create document like use excel house song information links calendar social media posts database contacts require personal outreach past support stronger personal relationship etc sure plan release relative releases recommend releasing song every months create least pieces ancillary content per release dj mixes inthestudio tutorials quirky social media videos instagram story takeovers etc effective ways market release audience without repeatedly posting spotify links important maintain constant contact audience create buzz around releaseassets artwork visual elements song written copy prepared advance release day achieve truly viral release needs go beyond simple album artwork copy important term understand exact text used marketing materials write social media posts emails advance release preschedule many allows strategize collective language used save precious time release cycle artwork pay visual artist first depends budget budget artwork working visual artist great way professionally build visual ideas leverage someone elses creative vision budget worries keep simple clean cant go wrong therethe keys spotify weve already touched going reiterate spotify dominating force music streaming cases without robust spotify presence hard grow brand artist focus playlists spotifys playlists snowball playlists song fewer times listeners skip song playlist new playlists spotifys algorithms place speci\ufb01cally discover weekly playlists order avoid skips make sure submit song playlists curated speci\ufb01c genre new spotify playlist system around corner currently beta artistsonly platform allow direct submissions playlist curators single submission page start using soon available remember even though convenient nothing beats personal contact playlister built upon individual direct contacthyperbits hyperbits hyperbits hyperbits hyperbits wwwhyperbitsmusiccom"
+}

Release-Strategy-2-0-Mark-Eckert.json

@@ -0,0 +1,5 @@
+{
+    "filename": "Release-Strategy-2-0-Mark-Eckert",
+    "department": "Marketing", "Manager",
+    "cleaned_text": "release strategy release song run pr campaign get writeups get playlists build career artist mark eckert markeckertcomversion ebook downloaded nearly independent artists around world holy fuck cant even believe many people helped really rewarding thing seeing methodology help artists near far get closer goals inspired write artist ive worked years called crying eyes spent thousands dollars pr campaign someone know truly shit bed swore wouldnt let happen thats took time production focus writing writing starting simple guide artists produce develop becoming full fledged movement people tagging left right ig new write ups spotify official playlists shows tours radio even international festivals holy fuck landed directly indirectly ebook unbelievably cool see many truly helped anyways wanted thank everyone kind words truly means lot trying help everyone really proud everyones hard workweve approached new era music industry specifically independents results people getting prove ultimately harder work persistently work results get proud ya downloading taking steps needed share music need hear truly excited hear achieve words insight follow grab coffee sit get comfy take notes take action kickass day markcredits first need put credit credit due put perspective credibility youre going learn ebook methods used time time get artists work earmilk kick kick snare noisey spotify playlists radio store playlists hollister hm urban outfitters name also helped get connections pitching songs adsfilm publishing licensing companies advice particular ebook collection best practices badass pr agents knowhave worked well producers label owners fuckin slay huge shout lynn banks toronto well huge shout nicole riolo nyc thank advice willingness give back independent artists throughout world links provided sites need additional help larger campaign highly suggest putting investment either agents youd right hands working either wonderfulicon island nineties kid pitch call rioloso kick ass book divided parts first part called mentality covers overall process mentality needed successful release strategy pr campaign release strategy pr campaign mean shit ton people listen songs get along artist career second part called need covers everything need press release photos software etc also includes details materials things send music journalist playlister etc industry standard level dont embarrass third final part ebook called playbook gives actionable steps position artist run proper pr campaign upcoming song release get value book best read page page order youre confused fuck lets jump markmentality mindset overall strategy needed successful release strategy pr campaignso im going straight hell worked year half song hired producer got live show together got groupie homies rep merch trashy dive bar still cant remember name still idea release song get premiered cool blog get playlists subsequently keep telling everyone im getting release strategy together deep literally fucking clue means heard term release strategy youre repeating youve become parrot well dudedudet im remind youre parrot youre artist listen get seems crazy hayullll last thing want put track slaved get dreaded caption song spotify really shit thought sure something try avoid want right process biggest stressor thinking timeperiod overall waste energy artists work deal producing well artists around world drumming developing decided done fuck mentality lets get explained right reason made book want stop explaining constantly lot go dont consider educator like hooking everyone whos going really simple important though work artist record want provide actual results make track leave talk studio together passion developing artists produce drum meaning help get vision created matter means writing ebook offering resources artists produce develop helps get career even little bit im going period roll want know problem release strategy age old problem problem every single artist ive worked gone year year industry im reminded arent many secrets music business theres people knowledge acting mysterious inaccessible heres thing though really mysterious fuck ill accessible want make clear providing follow directions ebook change direction career save thousands dollars pr campaigns youll able run give actionable results running pr campaign continue build relationships gatekeepers without doubt finally prove old man yes song worthy rolling stone victoria secret instore playlist childhood dream vicariously live first decided write idea provide strictly artists produce literally minute thought decided fuck im going give ebook everyone free frankly think industry needs little less help little help plenty success go around plenty good people need guidance guidance good people earth offering homies massive hookup running pr campaign badass release youre proud know artists need help tell ebook always free afwho book independent artists building careers artists labels want rely less someone else take personal responsibility career whatever reason people dont blame surroundings lack success people take full ownership responsibility control career future book people arent willing hustle make happen means necessary people make excuses book people wait right time essentially book personally people wait get ducks row people find duck work ultimately build career anything need create hype propel forward salesmansaleswoman chutzpah dont fall book apply slightest hype perception reality someone says youre something cool people trust person means something cool whether youre actually unbiasedly something cool remember presented presenting thats everyone industry pushes credits know people making close million year independently also know people major label deal barely get every month yet label represented person treated differently peers associated establishment perceived higher decades decades societal training industry changing fast like see someone verified instagram first glance sometimes treated differently like higher tiered someone else without anything establishment instagram case declaring someone legitimate psychological music industry entertainment industry whole designed reason state hype essentially product masses music enjoyable plenty enjoyable free things hype though people buy let continuethe respected established publication puts first ultimately give credibility needed move publications relative status first writeup popular kids high school started trends average kid followed everyone follower certain degree im wearing joggers right dont jog things look fucking ridiculous lazy degree bought people hype perceptual value changed perception music product like something technology fixing problem medicine cures tangible diseases cars tangibly move us point b music incredibly beautiful things world saves lives cures depression brings together communities gives us identity nothing tangible see face value value convinced perceived feeling much feeling determined perception thus music heard masses hardest music play perform one best packaged attain higher perception value potential audience consumer music brand live shows everything packaged counts lets talk people give hype perceived value next chapter music journalists playlisters appeal music journalists curators skilled writers exceptionally hard working people craft music majorityhold gatekeeper audience never met person discounts importance social media course deserve respect admiration treat servant worked asses need aware goals career need empathetic time usually exceptionally busy never one reaching professional journalists notable publications typically paid article write approved editor typically journalist staff means write approved however reason high approval rate well respected full time write great stories audience resonates good story drives traffic sitepublication builds brand awareness respect gives potential quality stories attracts advertising dollars brand partnerships give ability grow publication many stories publications literally blew one exclusive story covered first example average consumers give flying shit wikileaks edward snowden story covered point made keep reading pitching story value music story needs help writer publications brand turn help business long run order provide value need interesting need good relationship need story target audience enjoy resonate first starting takes time self awareness understand position yourselfstory think youre going get writeup new indie group billboard tomorrow first song project friend whos done seemed like randomly got hooked ran show talked detail turns became tight journalist year period pitching eventually getting writeups previous band journalist familiar story took genuine interest new single building relationships takes real time providing value publication takes time proper positioning youre willing commit long term youre willing commit career career long term exhausting times bummer others best feeling ever occasion youre signing dont complain people chose path ebook give play play continue build always hire proper pr agent later trusted connections starting like said earlier got duck homie ebook duck work speaking building relationships lets talk detail relationships relationships everything know telling factually since howto book sotospeak way around solid relationships true music industry industry network net worth said living middle nowhere plenty ways still connect people high places via internet matter though ultimately need people behind believe youre need like music need like dont like music dont like story dont like get writeups wont get playlists surprise youre anti social miserable boring douchebag terrible songs nobody pay much attention th rereleased remix hungry like wolf duran durani know people incredible records process marketing personal connections didnt hustle subsequently record went nowhere also know people pretty great music arguably lifechanging though touring internationally tier artists able build hype craft story music life perceived value journalists found valuable readers music absolutely needs pass certain threshold badassery want make incredibly clear need incredible song incredible production book work providing already nonobjectively packaging perceptual value hype obtain like old days dont live nyc la london youre fucked taken seriously dont need hire producer costs k record yes normal thing get connected specific people chance maybe get brate radio station shelved next years contract saying meet anyone anything real rules anymore market fanbase open take position strategically people get scared rules thrive artists choose work also internet incredibly dope capable anything embrace realize find duck ignite chutzpah mentality put together run pr campaign form proper release strategy lets move forward actionable steps remaining portion ebook need playbook covering materials needed release strategy step step actions run pr campaignwhat need need hell things weeks time need weeks release date weeks press release bio single album paragraph max craft good story tell quickly brief bio artistband sentences max one shot get dont bore many words theyre busy simply wont read album single artwork image pxpx promo picture often writers want include promo shot artist band along albumsingle art hd promo photo email subject convincing headturning headline says interesting detail example asap rocky announces nj generation tour respect magazine example montreals golden child releases new single slime complex essentially write think headline publication publish story links socials website yes need website youre new web design suggest using squarespace buying site domain templates great simple design fine private soundcloud link need private soundcloud link share journalist premiere need public soundcloud link additional writeups release private converted public send mp wont open make simple possible listen insider tip someone asks mp weary typically theyre trying get quick licensing rights youtube channel would likely getting paid called getting fucked trying avoid representation false email remember perception key squarespace get custom domain name google apps get email site email someone bandnamegmailcom youll look like shit email yahoo askjeeves fucking give infobandnamecom pressfakemgmtcom much convincing youre someone legit sounds like together youre taking seriously anything doesnt sound like youre alone sounds like people already believe emailing want youre moderately good bullshitting create fake agent speak hi im janet soso agency interested premiere artist roster right wrong people time controversial please read back press fan email perception make alias email google look give ability send different departments speak email journalists pressfakemgmtcom etc contact booking agency bookingfakemgmtcom etc go inbox itll look good everyone else mailtrackio mailtrackio thats site free software install gmail tell someone opened email havent yet game changer following extra credit create mailing list mailchimp mailchimp incredibly easy software use mailing lists also syncs perfectly squarespace get fans friends grandma mailing list let know new song push new song post also give ability presave song distribute distrokid notifies song drops marketing sexytime heres gets real fuckin tech sexyyou also upload emails ad campaign facebook instagram audience targeting advertise pennies dollar extra extra credit make look alike audience facebook ads facebook generate audience similar likes email list market strangers probably dig ya thx zuckahboothangthe playbook actionable steps running pr campaign release weeks campaign timeline weeks release date weeks release daterelease date spotify apple etc hustle premierepremiere day release hustle playlists additional writeupsstep set release date distribute choosing distributor youre nobody distrokid ditto landr great understand since making money front distribution actively hustling material playlists already paid youre somebody leverage existing streams monthly listeners get something like symphonic united masters awal etc since make money backend take percentage streaming royalties exchange distribution service best get many streams possible make money make money charge nothing upfront require following already minimize risk release need minimum weeks time give enough notice premiere anytime works long give weeks hustle look diagram earlier check see releases bigger artists coming soon release isnt overshadowed day set friday new music friday spotify want less competition new music wednesday new music monday exist well significantly less listeners great cred builder long term less competition set release option giventhis sitestep pitch writeups land premiere start want get exclusive premiere make sure mention email premiering song site gives ability first showcase new work since offering exclusively incentivizes journalist itll place someone listen new song following increase traffic site potentially add tremendous taste respect writer blow think tiffanys worth somebody buying ring costco theyre fucking diamond onlyyyy get diamond tiffanys brand help increase brand work tiffany diamond bb get premiere thats things start moving people want write perceived worth something youve gained hype mazel tov exclusivity get premiere period offer every journalist initially whoever responds first decent gets land update every journalist reached premiere think missed feature song perceived value hype point really gotta hustle premiere solid premiere give way solid pr campaignstep email fomulas example initial coldcall email formula subject imagine believe subject writeup would goal premiere say exclusive followed ideal head turning subject writeup body first paragraph song second paragraph artist maybe quick additional info afterwords help sell mention creds links induldge socials past writeups etc follow email formula subject literally let know youre following body sentences asking whether saw previous email restating think would valuable audience alter email depending mailtrack lets know read email follow max times days dont respond stop may blacklist youclick examplestep release day release date send follow press letting know released public provide public link song instead private people havent responded try get public soundcloud spotify link sent write story release want one final time include details press release within email obviously send press writeups fans premiere additional writeups post instagram facebook twitter tinder feel free run ads talked earlier go back extra credit section need feel inclined fans already exist perceived successes turn increase engagement make avid listeners theyll consider ogs pridecommunity built strangers itll give incentive become listener always remember lot people havent listened music sucks simply dont even know release strategy proper pr campaign lets people know gives reason listen start pitching playlistsstep pitch playlists firstly difficult get major playlist unless established connection way knowledge spotify ai algorithm sees song organically extremely well independent playlists dont established connection focus independent playlists initially find playlisters net easy way going spotify streaming platforms find independent playlists looking person made easy pie email contact schpeel music journalists playlists mind playlist fits style music many note saw site proprietary master sheet around playlisters nearly journalists contact infos everyone spotify apple deezer pandora amazon major labels hqs etc give contacts info additional insight industry knowhow artists producing developing free charge however dont work together contacts bonus insight series available purchase site quite literally people gotten coverage cross platform marketed mtv earmilk hm played pretty massive festivals dont work together available purchase site markeckertcomindieprbundlestep follow writeups playlists remaining weeks campaign follow continuously reach literally everyone far week campaign goes release continue push spotify forever reason start winding weeks writeups simply youre old news weeks cant pitch old news youre able add much value publication point simple unless theres sex tape youre arrested get caught racketeering yeyenurture relationships vast majority artists work monthly retainer affordable average eps worth music year consistent basis reason need consistent material consistent relationships built consistent advancement youre trying achieve cyclical goes together need nurture career general follow journalists spotify playlisters anyone industry ig tight personal level keep building relationship youre city living touring offer take coffee treat someone writes send email text something thanking keep building relationships someone gave write small publication theyre likely hustling career much may move bigger publication later theyre youll still tight dont overlook becoming tight people good person friends checking people great mental health careerartist resources given basics need create proper release strategy pr campaign upcoming release along book many additional resources artists work along artists dont want help independent artist get along production shows getting song placed commercial building fanbase thats job producer artist developer youd like make pr campaign helluva lot effective access bloggers playlisters spotify apple music amazon music contacts really badass additional insight series made covering everything need know ins outs running campaign exact framework give artists produce develop want start pitching music advertisements major motion film sync licensing owner founder pitch send opportunities ads send us song pitch contact land keep everything dont take dime want produce develop want free artist resources go back site hit hereclick start pitching music called indie pr bundle available site herethis ebook intellectual property copy distribute try sell ill sue yo ass give downloaders ebook free evr alwyzzzzz markwe done heres legal"
+}

Sales-Marketing-and-Communication-Toolkit-Overview.json

@@ -0,0 +1,5 @@
+{
+    "filename": "Sales-Marketing-and-Communication-Toolkit-Overview",
+    "department": "Marketing", "Manager",
+    "cleaned_text": "sales marketing communication strategy toolkit overview domont consultingsuccess stories companies using robust sales marketing communication strategy launched slack faced competitive market numerous established players including giants like microsoft however robust sales marketing communication strategy successfully gained significant market share key elements slacks sales marketing communication strategy productmarket fit slack focused making product loved rather liked built product addressed actual pain points companies unorganized scattered communication target market slack initially targeted tech companies startups recognized organizations open trying new tools would value efficiency productivity benefits slack offered freemium model slack adopted freemium pricing strategy allowed organizations try product upfront cost lowered barrier entry allowed slack gain users rapidly organic growth virality encouraged virality making product inherently shareable people organization started using slack naturally led wider adoption within company customer advocacy focusing customer satisfaction building product users loved slack created base passionate customers became advocates product driving adoptioninsights lessons productmarket fit key need product meets genuine need market target right customers identify target specific customer segment value offering pricing drive adoption consider pricing strategies like freemium models reduce initial barriers get users try product encourage organic growth virality think make product inherently shareable virally engaging customer satisfaction crucial satisfied customer powerful marketing tool focus creating product customers dont use love domont consultingsuccess stories companies using robust sales marketing communication strategy spotify launched music industry throes change music piracy rampant crafting effective robust sales marketing communication strategy spotify became successful also changed way people listen music key elements spotifys sales marketing communication strategy productmarket fit spotify identified people wanted easy legal way listen favorite music providing highquality streaming vast library songs spotify met real need market target market spotify initially targeted millennials gen z comfortable using digital platforms looking ways listen music without purchasing individual albums freemium model spotify like slack used freemium model free version offered great service paid version provided adfree experience additional features strategy lowered barriers initial adoption exclusive partnerships spotify secured exclusive rights stream certain artists albums driving music fans platform making stand competitive marketplace social integration spotify allowed users share playlists see friends listening integrating platform facebook creating social interactive experienceinsights lessons productmarket fit remains crucial spotify made sure provided product needed far superior piracy alternatives freemium models work freemium models work effectively particularly markets piracy problem spotifys model allowed users experience service also made premium offering attractive enough encourage payment partnerships provide competitive advantage markets products may similar exclusive partnerships help product stand social integration drives engagement spotifys integration facebook allowed higher level user engagement made product sticky encouraged organic growth target audience recognizing right target audience drive early adoption spotifys case focusing millennials gen z proved strategic move domont consultingto help create success stories exmckinsey deloitte bcg consultants created sales marketing communication strategy toolkit frameworks tools templates stepbystep tutorialsvideo trainingreallife examplesbest practices advice tier management consultants whats inside toolkit created toolkit toolkit created former mckinsey deloitte bcg management consultants number professionals leveraging toolkits executives consultants entrepreneurs leveraging toolkits improve performance organization trusted small large organizations domont consultingour toolkit help fulfill multiple objectives sales marketing communication strategy toolkit includes frameworks tools templates tutorials reallife examples video training best practices help define implement sales marketing strategy market analysis competitor analysis sales analysis marketing analysis funnel process company swot analysis strategy frameworks sales function vision mission values marketing function vision mission values sales strategic objectives kpis reach vision marketing strategic objectives kpis reach vision sales team budget marketing team budget four pillars productservice positioning value proposition communication strategy sales distribution strategy pricing strategy define productservice positioning value proposition target market productservice offering product life cycle productservice positioning key attributes customer benefits unique selling proposition usp value proposition product packaging design product bundling customer feedback integration define implement communication strategy background context communication objectives approach communication principles overarching messages stakeholder analysis communication channels key dependencies communication risks high level communication plan detailed communication plan define implement sales distribution strategy retail distribution wholesale distribution online distribution physical store distribution franchising strategic partnerships multichannel distribution sales team structure sales distribution strategy selection matrix define implement pricing strategy pricing fundamentals pricing maturity model current pricing maturity level target pricing maturity level pricing strategies methods set price discount types avoid price war list potential initiatives pillar create business cases financial models assess potential initiatives prioritize plan implement projects project prioritization business roadmap governance dashboards project implementation agile methodology design thinking traditional methodology continuous improvement post projects evaluation lessons learnt post program evaluation lessons learnt define implement change management strategy internal communication strategy change management strategy change management plans implementation tracking progress management effective communication engage stakeholders effectively stakeholder analysis stakeholder engagement strategy stakeholder engagement detailed plan domont consultingthe toolkit includes phase approach built refined past years constant trial error sales marketing strategy ii pillars reach sales marketing strategic objectives productservice positioning value propositioncommunication strategy sales distribution strategy pricing strategy target market productservice offering product life cycle productservice positioning key attributes customer benefits unique selling proposition usp value proposition product packaging design product bundling customer feedback integrationbackground context communication objectives approach communication principles overarching messages stakeholder analysis communication channels key dependencies communication risks highlevel communication plan detailed communication planpricing fundamentals pricing maturity model current pricing maturity level target pricing maturity level pricing strategies methods set price discount types avoid price war iv business cases financial models assess potential projects v project prioritization business roadmap implementation vi change management internal communication stakeholder engagementmarket analysis sales analysis company swot analysissales function vision mission values iii potential initiatives pillarmarketing function vision mission valuessales strategic objectives kpis reach vision marketing strategic objectives kpis reach visionsales team budget marketing team budget retail distribution wholesale distribution online distribution physical store distribution franchising strategic partnerships multichannel distribution sales team structure sales distribution strategy selection matrixcompetitor analysis marketing analysisfunnel processstrategy frameworks ansoff matrix blue ocean strategy entering new market introducing new product segmentation targeting positioning domont consulting small preview phase sales marketing strategy domont consulting small preview phase pillars reach sales marketing strategic objectives domont consulting small preview phase pillars reach sales marketing strategic objectives domont consultingsmall preview phase potential initiatives business cases financial models domont consultingsmall preview phase project prioritization business roadmap implementation domont consultingsmall preview phase change management internal communication stakeholder engagement domont consultingthe toolkit includes multiple powerpoint slides excel sheets video training download device immediately purchase editable powerpoint slides excel sheets hour video training please note number powerpoint slides excel sheets listed number unique slides sheets example powerpoint slide duplicated facilitate clients understanding counts one slideoverview approach sales marketing strategy value proposition communication strategy sales distribution strategypricing strategy list potential initiatives business cases financial models project prioritization business roadmap implementation change management internal communication stakeholder engagement domont consultingour management consulting toolkits include key benefits improve growth efficiency organization leveraging management consulting toolkits created exmckinsey deloitte bcg consultantsmake great investment career organization cost us usm past years create toolkits get fraction costget competitive advantage like hiring management consultants create practical frameworks tools templates need get job done quicker never start scratch readymade fully editable frameworks tools templates powerpoint excelimprove capabilities organization learning fortune global consulting firms get free support advice exmckinsey deloitte bcg management consultantsdecrease costs hiring tier consultants project would cost k way expensive toolkits last lifetimebecome organizations subject matter expert impress stakeholders worldclass approaches resolve common business problems dont reinvent wheel already worked hours past years create management consulting toolkits need domont consulting clients say toolkits click see reviews domont consultingjoin executives consultants entrepreneurs leveraging toolkits improve performance organization trusted small large organizations customer satisfaction number countries leveraging toolkits number professionals leveraging toolkits daily rate exmckinsey deloitte bcg management consultants kk domont consulting interested toolkit access toolkits half price gold access gold access click learn domont consultingneed additional help send us brief well find right talent network tier management consultants click send us project brief small preview wwwdomontconsultingcom"
+}

Secrets-to-Finishing-Music.json

@@ -0,0 +1,5 @@
+{
+    "filename": "Secrets-to-Finishing-Music",
+    "department": "Ar",
+    "cleaned_text": "secrets finishing musicabout hyperbits im obsessed seriously im completely hopelessly obsessed making music computer teaching ive learned along way years ago ever remixed artists like beyonce tove lo nick jonas laidback luke miserable disgruntled cubicleslaving toer today ive worked producer remixer engineer biggest labels world like universal sony island records virginemi ultra ive almost million streams across spotify soundcloud youtube fans across social media realworld experience couldnt believe much misguided music production industry knowledge scattered throughout internet thats hyperbits masterclass comes started one simple reason discount myths share truth process things happened able connect hungry coming music producers dedicated honing craft fucking loved want show conquer advanced music production learning mix master like pros rapidly increase output improve work\ufb02ow creativity fun fellow producers cuttingedge online school really doesnt matter im remixing beyonce working fundamentals sameso look parents teachers sister teacher grandmother teacher literally blood teaching music production meant hopefully youll see energy teaching style watch one free production workshops enjoy free resources please hit questions music business life im looking forward getting know best music journey cheers hyperbits ps outside music im health enthusiast \ufb01tness lover handicap golfer avid planteater inspired world traveler try let genuine love life inform everything music business friendship community cant think writing block write thinking block john rogers lifeline project entire point lifeline project showcase exactly emotionally rocky journey making single song emotionally complex draining really one solution need \ufb01nish music faster need get \ufb01rst initial spark initial point inspiration \ufb01nishing line less time thats speed entire pdf going help take advantage best producers already \ufb01gured need move fast light entrepreneurs startup culture follows fail fast attitude music producers top game make track hours fail fast talking track talking commercially viable hits songs sound incredible billions plays end day best artists world know choice keep making music tried true systems techniques solve individual speci\ufb01c problems pdf attempts share best solutions problems slow producers \ufb01nal output completed \ufb01nished worksteal like artist austin kleoncreate maintain inspiration binsecret order excited create music need collecting nurturing love music lots ways worked consistently listening radio shows podcasts keeping date inspiration bin insane amount music producer needs playlist songs help inspire fact opposite want pull least songs songs small selection music act perfect guide inspire track make moving forward way youve pulled absolute favorite music stuff inspires borrow get inspired pieces songs inspiration bin creating organized current inspiration bin something keep religiously actual music production create inspiration bin current tracks inspire reference every time struggling come new idea summarybe ruthless deadlinessecret real quick want share story power deadlines remember \ufb01rst opportunity of\ufb01cial remix major label back beyond amped couldnt wait get started chance take advantage huge opportunity id working years towards chance catch less hours submit remix yikes minor panic attack sat got work wasnt easy stayed half night questioned everything things looking bleak see dark night soul lifeline project earlier eventually \ufb01nished song got approved looking back biggest takeaway \ufb01nished entire track day choice thats deadlines incredible dont care implement deadlines schedule work\ufb02ow exist make friends hold accountable deadlines build team holds accountable sign one accountability apps make bet someone pay dont \ufb01nish something consistent schedule fact thats best form accountability combines social \ufb01nancial pressure ruthless setting deadlines force make decisions force commit progressing song hopefully get away terrible pword call pcurse yep guessed perfectionism deadlines help put idea \ufb01nishing song front idea creating perfect song thats really really big distinction deadlines also help get habit deleting everything isnt necessary track dont save versions every idea really liked youll \ufb01nd way recreate later started saving different versions tracks never went back different versions stopped together didnt miss \ufb01nally dont forget printing audio printing audio nondaw speci\ufb01c way saying exporting bouncing audio save cpu help move forward ideas commit whatever front plus editing audio ton freedom malleability ruthless deadlines placing idea \ufb01nishing anything else yes means quantity quality commit decisions printing audio delete delete delete anything necessary time multiply whatever feed good habits make time allybad habits make time enemy james clear summarymake sound selection prioritysecret time devotion problem main issue pursuing sound design ground time devotion problem top two timerelated issues \ufb01rst time would take learn get good designing sounds even youve gotten really good time takes design sound youre using making entirely scratch youre trying focus making \ufb01nishing music fast slow exponentially much fact might able \ufb01nish music thats real problem quality sound problem even got really good sound design also got really good quickly creating sounds scratch issue quality sounds wont good people companies living know guys professionally professionals companies really good one particular skill set really hard even got became pro\ufb01cient even remotely compete companies highest level fact matter wont able get amazing sounding patch created scratch good professionals unless spend majority time designing sounds nothing else would leave things like composition mixing mastering course \ufb01nishing music wayside abundance presets positive thing comes huge abundance presets super highquality sounds using dont need make scratch fact shouldnt make scratch go get really take pride process take pride \ufb01nding best quality sounds samples sound banks lifeblood best way consistently make high quality sounding music start amazing sounds make overall process lot easier spending time nothing getting good sound design takes away main goal \ufb01nishing music even able become talented designing sounds likely fall short quality professionals companies able achieve insane abundance presets superhigh quality sounds affordable easy get access better anything youll make completely scratch cant use creativity use maya angelou summaryminimize distractions costssecret may seem somewhat basic im always surprised people actually anyone successful industry learn minimize distractions learn focus means turning wi\ufb01 im composing mixing also means making phone arms reach move away computer check messages emails socials become hyperaware often im sabotaging work\ufb02ow ill keep walking away actual work perfect example training apply keep productive habits day day add collaboration nice little bonus inside minimizing distraction idea ends happening assuming person work also generally focused allow monkeybrain run wild distractions think someone sitting next societal pressure person alone stop tweaking snare minutes seconds turn wi\ufb01 working put phone another room make sure isolate stagnate growth also make sure collaborate nothing stagnate growth isolation summaryget organized like life depends itsecret isnt meant satisfy inner ocd anything minimize mental effort necessary accomplish every tiny little production decision youll making throughout track become mentally exhausting make thousands little decisions every time make song youre organized youll able save mental capacity tackle important problems create maintain favorites folder absolute best thing possibly create favorites folder samples thing put repeat thing absolute favorite best sounding samples great way start go recent songs pull anything plan reusing general rule thumb done something times belongs favorites folder means want get song going quickly wont break \ufb02ow state youre go sample hunting save presets channel strips later use saving presets similarly favorites folder absolute musthave comes work\ufb02ow help de\ufb01ne sound youll start reuse speci\ufb01c patches stop resorting something completely new different every time make track go organizing make sure sustainable something keep found easiest save presets inside daw instead inside individual synth kept soundbanks organized synth actually pulled favorite patches daw easily accessible dependent like top also create channel strips entire processing chains \ufb01nd using often even set certain plugins default certain setting every time open almost always something given plugin synth set setting default youll save loads time every single instance open speci\ufb01c synth plugin ideal starting position utilize templates dont believe templates saving grace anything comes getting started minutes save start track using template ridiculously valuable process capitalizing inspiration like keep templates simple composition template synth piano empty audio track ready go sidechain trigger already set reverbs effects already bussed thats anything beyond found overkill create maintain favorites folder absolute best sounds make sure save presets channel strips future use utilize templates dont overdo make sure save presets channel strips future use utilize templates help quickstart productions dont rely much templates actually hinder creativity one person youre influenced everyone say youre next whoever rip hundred people everyone say youre original gary panter summaryborrow steal arrangementssecret know word steal super loaded word helps think borrowing stealing one ever know comes arrangements song structure better way stop bar looping phase people call loopitis know create idea play repeat never progress song simply drop track inspiration bin secret directly daw youve done map song directly reference track allows reference track become guide going happen song naturally create lot gaps production thats good thing force \ufb01ll gaps song complete youll transitionary gaps entire sections like breaks prechoruses intros outrosand guide map song become working towards solving speci\ufb01c problem need instead aimlessly looping music please please please dont worry plagiarism stealing using reference tracks structure guides one ever pick theres many things worry music production shouldnt one drop reference track daw map song reference \ufb01ll gapssummarylearn shortcuts speedsecret comes speed simply cant get around fact nothing dramatically quicken work\ufb02ow shortcuts im even talking advanced jedi professor stuff im talking simple easy learn shortcuts dramatically improve work\ufb02ow daw speci\ufb01c shortcuts ive included manuals popular daws reference im going get technicalities simple things like shortcut saving project \ufb01le shortcuts duplicating audio \ufb01les copying automation switching daws mixer vs arrangement window even correcting midi duplicating midi moving midi around go far improving day day work\ufb02ow spend day life learning piano roll said going spending ton time inside daw working midi theres avoiding thats reality situation probably worth spending one full day life learning everything know midi editing daw one day pay years comesummaryspend day life learning audio editing note audio editing youll manipulating warping chopping cutting stretching audio relentlessly making music might well know like back hand spend another full day nothing learning shortcuts audio editing techniques luckily relatively simple execute stuff lot producers never learn didnt take time \ufb01rst months even years get know basics learn daws important shortcuts spend one day life learning piano roll shortcuts spend one day life learning audio editing shortcuts easy reference weve included links manuals popular daws ableton shortcuts manual search shortcuts logic x manual search key commands fl studio manual search shortcuts dont think making art get done let everyone else decide good bad whether love hate deciding make even art andy warholget good entering flow statesecret \ufb02ow state also referred zone creative \ufb02ow best de\ufb01nition could come mental state relaxed high performance mental state energized focus full involvement enjoyment process quite honestly really rewarding part creating music hands whats interesting \ufb02ow state enter \ufb02ow state two conditions met work challenging enough keep minds occupied busy work easy enough avoid frustration boredom thats really important point means order consistently achieve enter \ufb02ow state need arm proper tools education get bogged dif\ufb01culties music producers face literally need enough technical knowledge able challenge next composition sound design session mixdown master whatever facets plan tackling next means formula entering \ufb02ow state learn something apply practice rest rinse repeatits important always learning always fueling mind new information whatever dont become person literally never anything learn take new information apply practice importantly use rest repeat enter \ufb02ow state formula simple learn something apply practice make sure rest repeat process make mistake \ufb02ow states goal seeking also happens fun rewarding part musical process separates superstars average seek criticism actually listen alex alvarez summaryhyperbits hyperbits hyperbits hyperbits hyperbits www hyper bitsmus icc om"
+}

Submit-Music-for-Commercials-Make-Money-Off-your-Music-Through-Commercials.json

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+{
+    "filename": "Submit-Music-for-Commercials-Make-Money-Off-your-Music-Through-Commercials",
+    "department": "Manager",
+    "cleaned_text": "submit music commercials make money music commercials submit music commercials musician days tough wait record label sign bills pay fortunately submit music commercials get paid hefty amount money takes little bit work need understand goes behindthescenes definition writers share publishers share writers share ownership belongs writers song one coowners writers share writers share claimed songs melody bassline lyrics original youre cover songs make sure tweak lyrics verses little claim writers share httpstwittercommpquicktipsstatus publishers share ownership belongs company individual holds publishing rights music publishers share split songwriter record company musicians manager comprehend writer publisher share concepts need know kind music licenses youve sign record labels acquaintances music industry different types music licenses music licenses complicated simplest version possible mechanical license musician wants remix song cover song redistribution mechanical license needed music writer originally composed song synchronization license synchronization licenses needed musicians want cover song use version form media original songwriter allows musician share writers share asks certain percentage publishers share instance artist finds songs cover wants publish songs digital media intention earn mechanical license well synchronization license original composer song master license master licenses required musicians sign record companies music licensing companies generally record companies owncoown music rights musician wants use song certain project master license required copyright owner record company learning music licensing concepts important time going need lawyer assist need know basicshow submit music commercials might vague idea license music commercials heres clear picture details resources used music submission network building connections media industry helpful want submit music commercial placements meet industry professionals various parties events clubs also ask email address office address manager talk assistants set meeting send press kits great press kit totally going jolt marketing game good way make sure uniquely designed press kit impresses producers first glance also send epk physical copy yet heres great example epk httpswwwyoutubecomwatchvuxvnqaxqyw know everyone doesnt naturally happen place famous musicians media professionals hangout dont worry awesome online resources use pitch music advertising companies soundcloud soundclouds potential reach wider audience far beyond expectation youre promoting music soundcloud youre losing lot audience letting competitors capitalize famous dj diplo received placement song express doritos commercial httpswwwyoutubecomwatchvxpexnxorg song collected million plays soundcloud youre dj want submit music commercials soundcloud provide big market stream song add appeal important songs ones likely wind commercial buying plays send song links licensing companies media agents bigger numbers catch attention social media social media one best places promote music millions active users multiple websites like twitter facebook instagram youtube potential audience limited fans also media professionals music licensing companies always choose best channels suit marketing plan even website great website work wonders want license music good website resembles brand image musician always make sure add relevant details like soundcloud links announcements concert dates website edm trio group neros website modern design information need main idea promote songs get much online exposure neros song licensed beats dre commercial group used social media sites cross promote website music httpswwwyoutubecomwatchvktbeescqylm joining music licensing company also submit music commercials registering music licensing company afford spending extra bucks membership fees example companies directional music directional music lot experience music licensing business hasslefree submission process working best brands world like adidas microsoft music bed music bed registered indie musicians clients include companies like google nike netflix abc mercedes benz truly establish music licensing commercials business httpsvimeocom audio socket audio sockets artist list huge experienced management team provides endtoend music licensing solutions helped build solid reputation music dealers music dealers started raised rank cant go unnoticed company formal partnership cocacola works kinds independent artists globally recent client nick seeley managed license music airbnb commercial httpsvimeocom rumblefish rumblefish also great company works everyone music business advertising business like music distributors record labels artists music publishers different marketing options business verticals covered know submit music commercials lets look one last concept behind music licensing jump types music licensing deals need know kind licensing deals youre going deal submitted music accepted commercial complete buyout complete buyout deal musician paid onetime fee composing piece music licensing musician ownership track deal allowed claim publishers share royalties depending upon agreement partial buyout deal musician gets upfront fee also retains rights writers share musician claim royalty payments respective royalty collection body per agreement exclusive musician gets certain percentage royalties publishers share still writers share means licensing company record label owns publishers share wants retitle song musician gets royalties still remains owner original song nonexclusive musician full ownership song also use multiple projects licensing media agents advertising entities entitled pay royalties artist air time depending upon agreement youre still rising artist licensing music earning could great way build career pay bills knows song gigantic hit like john mellencamps country licensed chevys truck commercial even though faced huge criticism timing release guess worked best song nominated grammys httpswwwyoutubecomwatchvqrinbvcisow john mellencamp trucks clich\u00e9 advertising world submit music commercials get paid making money licensing music commercials beneficial many ways artist advertising industry growing rapidly rising artist capitalize using opportunity prefer submit music licensing tvs movies thats also lucrative business article told submit music commercials get licensed types license deals information regarding writers share publishers share writers share ownership belonging music writers publishers share ownership belongs copyright owner music submit music commercials connections tools like soundcloud youtube social media websites also helpful links afford membership fee join music licensing company understanding different types music license deals equally important complete buyout artist gets fixed fee upfront composing new track claim royalties publishers share partial buyout artist gets small fee upfront full writers share partial publishers share exclusive musician gets certain percentage fixed royalty payments full writers share nonexclusive musician use song multiple projects without hassles also claim royalties publishers share theres actually limit much money make depends upon valuable music project continue build audience music licensing companies see important artist add roster"
+}

THE BUSINESS OF MARKETING AND PROMOTION.json

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+{
+    "filename": "THE BUSINESS OF MARKETING AND PROMOTION",
+    "department": "General",
+    "cleaned_text": ""
+}

The-Fan-Building-Formula.json

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+{
+    "filename": "The-Fan-Building-Formula",
+    "department": "Marketing", "Manager",
+    "cleaned_text": "fanbuilding formulafanbuilding formulathe steps need master create superfans make living musicthe steps need master create superfans make living musicdespite lot people think best time music industry endless ways find connect ideal audience fans love music longer mercy corporate gatekeepers nothing standing reaching people waiting fall love music get right music bring financial freedom allows keep making music said lets dive fanbuilding formula quality music probably pretty obvious must said first thing need start building fanbase making income music quality music music isnt good nothing else matter dont budget launch massive international advertising campaign make people think music good actually good thats lot content oaa dedicated toward helping create high quality music home know music good enoughhere ways test see music good enough start promoting microgenrelisten music playlist songs genre stack distract get feedback ask people honest feedback song get song reviewed audiokitecom second step creating superfans choosing microgenre music dont need write massive hit pop songs order make living music write songs hits inside particular microgenre music niche pick microgenre create music inside suddenly become big fish small pondwhich much better trying compete giant artists lot resources microgenre ask twist twist whatever sets apart example top genre electronic synthpop digs deeper synthwave digs even deeper futuristic popwave futuristic popwave micro genre culture next key learn build culture around microgenre take time experimentation build strong culture potential really grow income build culture working brand image post social media branding branding simply music people think feel music want music microgenre social media posts album art congruent help audience know everything comes person band make sure theme going everything makes experience audience post social media make sure either entertains inspires educates audience culture brand surrounding music turn listeners fans superfans superfan someone spends least year brand get super fans making year music email marketing email list foundation music marketing email marketing really start build relationship fans social media something control fact increasingly social media platforms making pay reach fans plus get account shutdown good reason dont want lose fans overnight happens email list asset worth real money email list something control best way get message fans plus even even upload email contacts facebook show ads people grow email list youre going need professional email marketing software cant send mass emails gmail violates anti spam laws best email marketing tool music artists convertkit use get started free clicking affiliate link decide upgrade paid version ill earn small commission extra cost email list software start offering free song exchange email address begin building listat point fans finding youre attracting high quality music enticing culture engaging social media posts youve started grow email list giving away free song time launch indie artists rely hope marketing simply upload music internet hoping people find ive guilty real marketing predictable repeatable scalable want put automated system place allows sell music products way predictable repeatable scalable marketing world called building sales funnel take someone doesnt know receive content eventually turns buyer probably sounds little overwhelming confusing right ill putting content orpheusaudioacademycom goes online launchingpaid traffic specifically facebook ads really explode fanbase since youve already done heavy lifting figuring microgenre culture youve started build email listit becomes pretty easy locate pockets people facebook know would love music matter creating effective ad attracts brand first piece creating automatic machine sells music autopilot need get traffic meaning people seeing offer youve mastered steps start building giant list engaged superfans dollars day eventually even start use facebooks advanced retargeting tools like youre looking item amazon see item show facebook feed post video fans facebook facebook automatically track watches seconds video show different ad audience video viewers allows engage even buy music paid trafficthe final step master copywriting copywriting art science using written word motivate people take action headline use press release text ad words post social media post everywhere skill people dont know copywriting skill learned developed though going learn communicate best fans audience way increases engagement develop superfans want help take next step journey regardless youre starting shoot email reaganorpheusaudioacademycom let know best help artist journey adventure reagan ramm orpheusauidoacademycom copywriting next steps"
+}

The-Music-Industry-in-an-Age-of-Digital-Distribution-Patrik-Wikstrom.pdf.json

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+{
+    "filename": "The-Music-Industry-in-an-Age-of-Digital-Distribution-Patrik-Wikstrom.pdf",
+    "department": "Manager",
+    "cleaned_text": "music industry age digital distributionthe music industry age digital distribution patrik wikstr\u00f6m patrik wikstr\u00f6m bbvaopenmindcomchnge key essays internet changing lives patrik wikstr\u00f6m music industry age digital distributionbbvaopenmindcomthe music industry age digital distribution patrik wikstr\u00f6m principal research fellow arc centre excellence creative industries innovation queensland university technologybbvaopenmindcom bbvaopenmindcom communication culture music industry age digital distribution patrik wikstr\u00f6m bbvaopenmindcompatrik wikstr\u00f6m patrikwikstromcom illustration emiliano ponzibbvaopenmindcom communication culture music industry age digital distribution patrik wikstr\u00f6m communication culture patrik wikstr\u00f6m principal research fellow arc centre excellence creative industries innovation queensland university technology australia dr wikstr\u00f6ms research primarily focused innovation learning creative industries author music industry music cloud polity press published research journals technovation international journal media management journal media business studies journal music business studies popular music society wikstr\u00f6m served faculty member northeastern university boston j\u00f6nk\u00f6ping international business school karlstad university sweden wikstr\u00f6m received phd media communication studies karlstad university graduate chalmers university technology gothenburg received masters degree school technology management economics academic career dr wikstr\u00f6m worked european media telecom industry held positions business development manager strategy consultant music industry age digital distribution patrik wikstr\u00f6m sites services changed life wikipediaorg amazoncom googlecom courseraorg napstercombbvaopenmindcombbvaopenmindcom communication culture music industry age digital distribution patrik wikstr\u00f6m music industry age digital distribution global recorded music industry experienced period growth lasted almost quarter century approximately one billion records sold worldwide end century number records sold three times high end nineties spirits among record label executives high music industry executives time expected team teenage internet hackers led shawn fanning time student northeastern university boston would ignite turbulent process eventually would undermine foundations industry shawn fanning created launched file sharing service called napster allowed users download share music without compensating recognized rights holders napster fairly quickly sued music industry establishment eventually forced shut service however string increasingly sophisticated services immediately followed suit even though traditional music industry used aggressive methods legal technical stop explosion onlinepiracy services napster kazaa limewire grokster dc pirate bay avail soon one file sharing service brought justice required cease operations new services emerged took place end sales physically distributed recorded music eg cassettes cd vinyl measured unit sales back relatively low levels early years passed since napster launched music industry completely transformed model ruled industry past century largely abandoned rapid transformation music industry classic example innovation able disrupt entire industry make existing music industry age digital distribution patrik wikstr\u00f6mbbvaopenmindcom communication culture music industry age digital distribution patrik wikstr\u00f6m industry competencies obsolete power influence prein ternet music industry largely based ability control physical distribution internet makes physical music distribution increasingly ir relevant incumbent major music companies required redefine order survive chapter examine impact internet music industry present state music industry age digital distribution three music industries order understand dynamics music industry first necessary recognize music industry one number different industries closely related time based different logics structures overall music industry based creation exploitation musicbased intellectual proper ties composers songwriters create songs lyrics arrangements performed live stage recorded distributed consumers licensed kind use instance sheet music background music media advertising television etc ba sic structure given rise three core music industries recorded music industryfocused recording distribution music con sumers music licensing industryprimarily licensing compositions arrangements businesses live musicfocused producing promoting live entertainment concerts tours etc companies sometimes recognized members music industrial family makers music instruments software stage equipment music merchandise etc however important industry sectors traditionally considered integral parts industrys core preinternet music industry recorded music biggest three one generated revenues aspiring artists bands traditional music industry dreamed able sign contract record label contract meant record label bankrolled professional studio recording allowed artist entry record labels international distribution system something bbvaopenmindcom communication culturecommunication culture music industry age digital distribution music industry age digital distribution patrik wikstr\u00f6m patrik wikstr\u00f6m otherwise beyond reach unsigned bands second music industry sectormusic licensingwas much smaller mundane recorded music industry sector music publishers oper ating business largely businesstobusiness industry without direct interaction audience main responsibility ensure license fees collected song used whatever context fees subsequently fairly distributed among composers lyricists third music industry sectorlive musicgen erated revenues sales concert tickets although live music long proud history came play second fiddle recording industry twentieth century record sales undoubtedly important revenue stream record labels generally considered concert tours way promote studio album really concerned whether tour profitable sometimes record label even paid tour support would enable bands go tour promote album even though actual tour running loss music industry structure including relationships three industries developed midtwentieth century deeply cemented internet emerged challenge entire system shortterm impact internet music industries primarily concerned distribution recorded music consumers means recorded music industry severely affected loss distribution control rampant online piracy two music industry sectors initially left less unaffected matter fact recorded music industry suffered past years two industries gained strength prominence several reasons shift balance happened one primarily reasons simply one revenue stream diminishing music industry required reevaluate busi nesses try compensate lost revenues recorded music increasing revenues music licensing live music instance revenues music licensing doubled dur ing past years due new active licensing practices also due fact media industries changed similar way music industry considerably television channels music industry age digital distribution patrik wikstr\u00f6mbbvaopenmindcom communication culture music industry age digital distribution patrik wikstr\u00f6m radio channels videogames internet websites outlets two decades ago outlets need music primary secondary content music publishers also general nimble record labels address demand new media outlets clear example music publishers changed business practices strive establish onestop shop musical tellectual properties media outlets clear music licenses single contract may sound like obvious service traditional music industry always case rather one legal entity holding rights composition another legal entity controlling rights recording musical work master music publishers age digital distribution increasingly control master composition makes licensing process efficient music licensing industry past years evolved profitable music industry sector often also considered innovative agile sector three music licensing profitable music industry sector live music developed largest music sector fairly straightforward explanation live music experienced surge dur ing past years live music simply easier control recorded music musical band demand grow revenues live music increasing number concerts raising ticket prices even though financial crisis put dent growth live music industry nevertheless surpassed recorded music industry size second half previous century largest music company record company internet transformation music industry worlds largest music company live nation usbased live music company spun clear channel marker changing power relationships music industry noted though boundaries three industries clear preinternet era music companies including live nation serve general business partner artists composers support activities regardless whether concern live concerts merchandise licensing distribution promotion recorded music consumers means longer entirely easy categorize music com pany one three industries nevertheless case bbvaopenmindcom communication culturecommunication culture music industry age digital distribution music industry age digital distribution patrik wikstr\u00f6m patrik wikstr\u00f6m live nation revenues still mainly generated via live concerts still makes relevant refer primarily live music company section presented three main music industry sectors affected introduction internet size strength routines relationships industry sectors transformed next section turn attention specifically recorded music examine new business models music distribution may able lead recorded music industry path toward recovery growing digital music market music industry went great lengths beginning century put stop online piracy however equally ambitious innovative developing new models legal online distribution certainly feeble attempts major record labels time important criterion development services seemed way threaten existing revenue streams add additional revenue companies majors succeed one goals new services compete existing physical sales however unfortunately services could compete anything especially online piracy first company able create successful online service legal sales distribution music music industry player allit apple computer called time apple able convince major labels music consumers would buy music legally offered extremely simple service allowed buy download music less dollar per track service called itunes music store one sense itunes radical change music industry first online retailer able offer music catalogs major music companies used entirely novel music industry age digital distribution patrik wikstr\u00f6mbbvaopenmindcom communication culture music industry age digital distribution patrik wikstr\u00f6m pricing model allowed consumers debundle music album buy tracks actually liked hand itunes also considered careful incremental innovation major labels positions power struc tures remained largely unscathed rights holders still controlled properties structures guided royalties paid per every track sold predictable transparent apple correct prediction consumer behavior itunes music store considered anything enormous success itunes music store worlds largest music retailer offline online sold billion songs since launch ser vice evolved substantially decadelong existence fig recorded music volume note digital includes fulllength albums singles split vinyl includes lps eps split music dvds included source ifpi digital music cassette compact disc vinyl bbvaopenmindcom communication culturecommunication culture music industry age digital distribution music industry age digital distribution patrik wikstr\u00f6m patrik wikstr\u00f6m number competitors using less business model entered digital download music market even though competition increased itunes remains top market share percent global digital music market figure indicates global recorded music market evolved since shows digital music market able partially compensate decline physical sales total recorded music market still lost percent sales since peak digital download services itunes music store introduce gradual change music business logic legal music services far radical thereby also far controversial services offer individual tracks purchase set price rather offer users access large music library able listen leisure users normally pay monthly subscription fee allows listen many songs library want often want may sound like appealing proposition legal access based music services struggled convince record labels license catalogs services well convince users possible enjoy music without actually buying owning copy track album considerable entrepreneurial activity segment music business services go live bust weekly basis many service providers still desperately looking business model attract music listeners satisfy rights holders challenges certainly considerable music service far received attention international music industry one could possibly found right path service called spotify spotify useful vehicle explaining logic music industry age digital distribution section present service drives music industrial transformation forward even eventually turns spotify unable create business model sustainable long term already able transform mindsets users rights holders likely music technological milestone magnitude walkman compact disc apple itunes music industry age digital distribution patrik wikstr\u00f6mbbvaopenmindcom communication culture music industry age digital distribution patrik wikstr\u00f6m emergence accessbased music services spotify founded daniel ek martin lorentzon ambition create legal adsupported music service free music listener generated licensing revenues copyright holders spotify means first attempt create legal service could compete illegal file sharing predecessors various reasons failed miserably projects may one reasonable explanation rights holders spotify negotiating particularly enthusiastic engaging another risky online music project despite initial skepticism october com pany announced two years discussions negotiations signed agreements music industrys leading rights holders distribute music audiences handful european countries order succeed many others failed spotify forced make number concessions addition offering major rights holders shares company also required implement fundamental change business model instead offering service solely funded ads also developed advanced ver sion service funded subscription fees spotifys model two different service versions basic version free advanced versions offered subscription basis usually called freemiuma play words free premium often profit margin free version low even negative expected subscription fees generate enough revenues make service profitable logic behind freemium service model users shall willing use service free using service gradually make behavioral emotional investments service increase costs efforts switch another service goal make many users free version convert subscription version order achieve goal free version number increasingly annoying features advertising lack key features ability use service certain devices removedavailable premium versions service challenge spotify freemium services balance different versions way bbvaopenmindcom communication culturecommunication culture music industry age digital distribution music industry age digital distribution patrik wikstr\u00f6m patrik wikstr\u00f6m stimulates right customer behavior entices users become paying subscribers date music services manage feat either free version good motivate customers upgrade service deprived features attract customers spotifys case achieved conversion rate approximately percent means percent total user base using premium version pay monthly subscription fee spotify received considerable amount attention mu sic industry across world attention largely based suspicion criticism toward business model meth ods criticism extent focused whether freemium model presented longterm sustainable even stronger criticism focused revenues shared rights holders different levels value chain least two reasons criticism emerged first music companies since decades back used royalty model licensee pays fixed amount per song sold played used whatever way model difficult apply accessbased service since revenues generated service based songs sold played used based number users service providers accessbased music servicesregardless services funded subscriptions advertisinghave argued rather paying fixed amount per track listened simply share whatever revenues gener ated rights holders without getting deep accounting detail scheme beneficial service provider transfer considerable part business risk rights holders rights holders argue revenues depend skills services advertising sales team simply get paid music distributed customers past number accessbased service providers required sign contracts generated fixed royalties per track rights holders however agreements make difficult get accessbased music service ground several pioneers accessbased music service market able survive long one reasons spotify considered milestone shaping new music economy com pany seems successfully convinced major music companies music industry age digital distribution patrik wikstr\u00f6mbbvaopenmindcom communication culture music industry age digital distribution patrik wikstr\u00f6m certain markets indeed share spotifys business risk instead taking fixed license fee per track take share spotifys revenue regardless high low spotify succeeded making number concessions negotiations instance fering major music companies opportunity buy minority share spotifys shares spotify reported percent revenues ads subscriptions paid royalties rights holders end company generated billion dollars rights holders around world according spotify proof model work however even though seems possible generate revenues ac cessbased music services new contract structure radical change music business attitude toward distributors means uncontroversial criticisms expressed artists com posers caused fact royalties primarily paid service providers music companies directly composers musicians artists creatives argue given fair share revenues even actively choose license music services spotify revenues end pockets almost ridiculously low want sup port corrupt unsustainable system one reason problem occurred debate clas sification royalties generated accessbased music services music companies ie case old record companies claim royalties shall considered unitbased music sales case would mean musicians receive percent royalties paid spotify music companies musicians claim hand spotify cannot compared traditional record sales rather categorized performance case would mean musicians entitled percent revenues rather conflict concerns great extent inter pretation agreements record companies artists established spotify even internet existed debate type royalty particular internetbased music service bbvaopenmindcom communication culturecommunication culture music industry age digital distribution music industry age digital distribution patrik wikstr\u00f6m patrik wikstr\u00f6m generate may seem like legal issue minor realworld implication absolutely crucial question determine structure future music industry much stake unlikely music industry players easily agree model perceived fair parties section discussed emergence accessbased music ser vices challenges encountered try enter digital music economy next section takes discussion one step forward reflecting services change audiences relationships music section argues accessbased music merely transitional phase evolution new music economy points indications industry increases reliance socalled context based features services realtime listening experience revenues recorded music fallen dramatically past years people across world listen less musicrather listen recorded music ever recorded music permeates every aspect daily lives legal accessbased music services combined illegal online file sharing services means less every song available everywhere time access explosion transforms way people use relate recorded music instance preinternet days recorded music expensive scarce music listeners chose record buy care growing record collection living room cabinets served diary lives told via number record purchases music listeners owned physical records way strong sense ownership physical objects books souvenirs furniture objects served tools identity formation communication music industry age digital distribution patrik wikstr\u00f6mbbvaopenmindcom communication culture music industry age digital distribution patrik wikstr\u00f6m institutions collection ownership become increasingly ir relevant age digital distribution ubiquitous access music light observation relevant question new role recorded music identity marker age digital distribution may retrospective record collection served identity marker preinternet age music listeners abandon physical collections required search new ways use recorded music tool communication identities friends world scenes increasingly used purpose onlinebased social networks facebook twitter etc accessbased music services commonly interconnected social network services thereby allow music listeners constantly announce world track currently listening stream information primarily interest advertising platforms clients since allows profile audience based listening habits send advertising messages adapted demographics interests shift retrospective collection realtime listening experience radical shift music listeners relationship music diminishes significance memory past music experiences moves focus interesting note kind structures behaviors emerge music consumption shifts ownership access collection playing amaral et al instance shown music listeners actively curate musiclistening feed order make sure reveal track fit image want exhibit access based music services even created privatelistening feature order enable users listen music without sharing experience world accessbased services still early days still actively search optimal service pricing structure al low compete survive currently competition services largely based size music catalogs availability different territories different mobile platforms etc however reasonable assume eventually services asymptoti cally converge toward similar music offering available platforms include less every song ever recorded bbvaopenmindcom communication culturecommunication culture music industry age digital distribution music industry age digital distribution patrik wikstr\u00f6m patrik wikstr\u00f6m according basic economic theory competition similar ser vices products based price profit margins eventually shrink large players eventually survive compete oligopolistic market accessbased music services words become commodity market behave similar way markets sugar oil market reached gloomy state room novation differentiation based pure access model less exhausted online music service providers likely look ways differentiate services keep profitability one way go beyond pure access model create services features provide context songs catalog context may instance enable music listeners way search easily find song looking particular moment may al low users share music experiences friends organize favorite music experiences convenient ways etc context based services provide less deterministic far expansive space innovation services based pure access model innovation within accessmodel framework leads toward ultimate goal universal access songs ever recorded innova tion within contextmodel framework lacks knowable outcome provider contextbased music service greater possibility create competitive advantage based unique innovative features possible within accessmodel framework today number contextbased services grows alongside access based music services often music service offers access music well range features allow users things music customer problem needs solved cus tomer needs access music rather navigate things music words customer value increasingly created providing audience tools allow things music rather providing audience basic access music shift providing access music providing services features based assumption access music already provided part similar general transformation music industry discussion focused distribution music shift music industry age digital distribution patrik wikstr\u00f6mbbvaopenmindcom communication culture music industry age digital distribution patrik wikstr\u00f6m content context also observed segments music industry value chain number artists composers recent years implement ed contextfocused model creative production musical works rather making polished recordings audience experience enjoy created services practices involve audience creative process allow fans things music british singersongwriter imogen heap one example trend heap actively encouraged fans upload sounds images videos production latest album used material work inspiration actual building blocks songs consequence heaps fans felt collaborating idol part communal creative experience billy bragg also singersongwriter britain different generation different genre heap bragg also established contextoriented experi ence fans albeit perhaps primarily driven fans bragg bragg reflects relationship fans explains provides social framework fans fans dont even like music enjoy part social community baym musical artists producers go way beyond traditional mat song create mobile applications allow users play music different ways londonbased rjdj san franciscobased smule two examples organizations developed ap plications challenge boundaries music interactive videogames tendencies raise fundamental questions definitions music industry music organizations tools software playing music become recognized vital part music industry fourth core sector industry next live music music licensing recorded music mean estab lished music companies artists composers live music music publishing became increasingly important industry sectors first years millennium traditional record labels reinvented selves built new capabilities allowed serve record labels music publishers management companies live music companies etc turned degree music companies placed equal emphasis bbvaopenmindcom communication culturecommunication culture music industry age digital distribution music industry age digital distribution patrik wikstr\u00f6m patrik wikstr\u00f6m three music industry segments contextbased services software continue grow importance music companies need add yet another new competency perhaps new business areas orga nizations enable capture increasing value created contextbased music services music industrial transformation continues recorded music industry radically transformed past years much remains industry takes definitive step leaves physical world behind chapter discussed aspects transformation continues accessbased music services play substantial role process chapter also touched upon recorded music becomes increasingly marginalized revenue source industry segments live music music licensing become increasingly significant finally also presented audiences relationships music change part transformation services features allow users play music rather merely play music move center stage music industry digital age music industry age digital distribution patrik wikstr\u00f6m communication culture music industry age digital distribution patrik wikstr\u00f6m references amaral adriana simone pereira de s\u00e1 marjorie kibby friendship recommendation consumption musicbased social network site presented aoir conference milwaukee wisconsin baym nancy k friends fans seeing social media audiences musicians participations wikstr\u00f6m patrik music industry music cloud nd ed cambridge uk polity press communication culture music industry age digital distribution patrik wikstr\u00f6m us open mind channelshare article author patrik wikstr\u00f6m related articles games internet fertile ground cultural change future opera robots people frontiers knowledge music notes read full book books bbvaopenmindcomenwhatisopenmind youtubecomuserbbvaopenmind bbvaopenmindcomenauthorpatrikwikstromenopenmind bbvaopenmindcomenarticlethemusicindustryinanageofdigitaldistribution music industry age digital distribution theres future visions better world values ethics st century innovation perspectives st century multiple faces globalization frontiers knowledge youtubehiaurcovu"
+}

Tonal Harmony and Counterpoint Core | Berklee College of Music.json

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+    "filename": "Tonal Harmony and Counterpoint Core | Berklee College of Music",
+    "department": "General",
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WMG-Business-Model-Summary.json

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+{
+    "filename": "WMG-Business-Model-Summary",
+    "department": "Manager",
+    "cleaned_text": "busin ess model canvas warner music group key partners artists itunes cinram physical media distribution physical media distributors retailers wholesalers etc online mobile providers venues paraphernalia manufacturing expanded rights synchronisation spotify mtv network tv radio etc key activities music recording music publishing marketing promoting licensing managing cash flow extraction debt reduction attracting developing retaining artists songwriters creating new business models products eg remixes digital distribution key resources artists songwriters goodwill brand copyrights songs fan clubs websites expanded rights value propositions music experience ie new artists live shows provides music including specific artists recorded live digital synchronised formats ie part tv shows movies radio etc paraphernalia ie manages specific well known artists fan clubs live shows expanded rights custome r relationship customer segments artist websites individual customersfans fan clubs segment digital physical synchronisation agency live customers segment baby boomers gen x gen licensees synchronisers expan ded rights selling paraphernalia publishers generate royalties older fans buying pre recorded channels music ie stones account digital channel eg internet recorded music sales online mobile ie itunes physical channels eg retailers wholesalers live venues eg concerts free int ernet radio eg spotify cost structu royalties artists producers song writers copyright holders ar artist repertoire fan club costs product costs manufacturing distribution selling costs marketing promotion costs general administration costs revenue streams recorded music revenue physical live broadcasted performances etc music publishing revenue synchronisation radiogram tv merchandising etc licensing fees note reve nue generated international sources"
+}

fundingtool_BusinessPlansArtist.json

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+{
+    "filename": "fundingtool_BusinessPlansArtist",
+    "department": "Manager",
+    "cleaned_text": "creating successful business plan artist following document created strictly interested understanding different aspects business plan several models creating business plans one possible model make sure writing business plan best refl ects artist music reminder business music band promotion marketing successful industry business plan business plan outlines professional goals achieve goals resources need get order achieve goals basically story career business business plan takes idea stage action stage write business plan basic level perhaps important level business plan allow focus thinking set realistic plan realistic goals get moving forward career additionally business plan used bring key players woul like part team key players might include prospec tive managers agents labels business plan shows people thought career planned want achieve goals treat career seriously finally business plans often us ed obtain financing investors banks venture capitalists government etc business plan might included applications factor srias new funding programs preparation writing business plan consider reader objectives research elements business plan write business plan develop outline key sections use realistic financial projections gain feedback executive summary although beginning actual business plan executive summary always written last normally size business plan one page least introduce band describe project briefly make request overview goals prov ide synopsis marketing plan introduction briefly introduce bandartist mini bio briefly introduce project busi ness plan submitted specific project instances area also used make request state making request see first two points mission statement offer audience essence exist basically normally single statement hort series statements would explain essence existence bandartist vision statement ultimate end goal working towards always goal work towards normally single statement well music industry overview really necessary seeking outside funding investment party may little knowledge music industry wish include something like person music industry brief establish hat researched industry suggested format paragraphs bandartist bio history functions including detailed bio band present within bio history band history bio professional read like resume necessary every dateevent bands history area key points want give really detailed history make sure good reason around long time include appendices want introduce individual play ers within band give brief bios refer reader detailed bio player appendix choose leave bios individual band members reference business plan put appendix basically leave mini bios actual document introducing band members also include functions people carry additional actual artistic endeavor example bass player also books shows indicated allows reader get better understanding going carry activities make artist successful also option indicating respective areas carry actual duties example could indicate bass player books shows tour plans section reduce amount information section suggested format charts biosfunc tion paragraphs timelines history key players optional working key players necessary andor important success section would allow introduce indicate role example introduce manager agent accountant booker etc section especially important working someone isnt well known trying establish heir credibility gives chance celebrate someone well known working project want include longer bios people would recommend placing appendix referencing also getting letters refe rence people referencing letters section placing appendices suggested format charts audience area becoming one im portant aspect artists marketing plan knowing audience w ho really know audience really stand marketingbusiness plans audience isnt everyone hould tracking comes shows gender breakdown age income levels optional artists listen purchase cds big audience dont gue ss use statistics canada research make really good estimate events attend else shop could work wi th retail outlets promote internet saavy etc geographical location suggested format charts st atistics paragraphs details graphics branding optional groups spend lot time developing specific logo font writing style colour schemes etc part branding working bands retail outlets supporters build particular image discussed well logo branding important group may want include logo explanation around use logo could also submit graphics logo part appendix reference business plan suggested format paragraphs graphics recording project producer studio ou working also good place put bio producer history studio working key engineer may want also put section artist using key session players may also want provide mini bios reference bio page appendices timelines project fulllength demo ep etc unique project needs explanation material audience need better understanding material recording process suggested format combination paragraphs charts press kit press package comprised anything different pre ss kit outside standard press kit press kit electronic component press kit going used details necessary key players already addressed option attach press kit appendix already required application suggested format paragraphs additional merchandise optional selling merchandise besides recording project ie tshirts hats tank tops etc selling previously released cds basically else making money able justify reason get additional merchandise ie demand fan base sell well price charging lot artists spend enough time understanding costs pricing saw great marketing plan cluded graphics merchandise printed could submit appendix suggested format charts list merchandise items paragraphs introduction justification prerelease promotions optional artists may decide include di fferent topic media relations fan base management created preordered list fans wanting new cd even radio stations contact make aware upcoming recording project tv print interviews lined special events gigs using prerelease promotional event conferenc es planning attend hype project direct emails web site press releases fan base get pumped already identified key players work suggested format paragraphscharts cd release party cd release party held confirmed close confirmed least venue going multiple release parties choose location remember people may know regina sk best place fo r release cd must explain unique pricing schemes using example cd may cost cover may cost someone purchases get purc hase event get retail outlets people c prepurchase tickets show people buy tickets ahead time even buy tickets ahead time events leading cd release party using promote upcoming release ticket sales event contests set example could get sponsor cover dinner local rest aurant throw artist prize package free cover event creative would allow go radio stations contest c ould promote could also lead increased coverage radio tv print mediums using promote event effective postering method postering contests set web site andor email base fans promot e show fan base work discount cd first guests going musical guests event choose artists benefit guests appendices could include press releases going use promotional materials fans details prize packages putting together bios guest performers etc already identified key players work suggested format combination charts paragraphs touring plans word caution lot artists think good enough say going tour saskatchewan western canada eastern canada lot venues play good enough sorry lot research must go developing touring plans first history band played past indicates rapport certain venues included detailed list timeline include appendices need establish touring artist havent done lot touring thats okay better get ready work butt next part section people want touring strategy almost confirmed mean called pyramid winnipeg sent press package stated would interested hiring new release done would even better ou could get letters intent include appendix l east know contact names specific locations able show hav e identified venues embrace style musicdont get game listing every venue think include identified venues try keep chart form thats concise please please indicate established relationship working bookeragent say need prove relationship venue touring reality otherwise touring plans become airy show geographic strategy basically plan start saskatchewan expand prairie prov inces go east starting saskatchewan alberta moving northern united states need show hav e chosen geographic strategy ie strong christi market lower mainland touring saska tchewan lower mainland bc planning tour internationally understand rules restrictions regulations benefits traveling particular country touring artists fit strategy shared bill headlining opening wellestablished act postering strategy postering using street teams basically getting promotion done tour area include media relations see section tour section cover media relations section appendix tour details touring se ction becoming extremely long bios artists working identified key players suggested format charts paragraphs media strategy understand radio stations ou targeting caution include list radio stationsif still want referenced appendix importantly understand play formats needs radio stations press release promot ional plans radio database contests promoti onal giveaways radio djs audiences special events team radio station received support already single know radio stations interested promoting single done letters intentemails included appendix able secure onair interview promotion single tour dates may area radio tracker keep track success past successes radio plans televisi media video interviewslive performances hav e lined get letters intent interest understanding tv programs supporting local live performances started conversations choose programs hat chose important lesserknown programs need show benefit plans print media newspapers periodicals interviewers targeting interesting stories promotional ideas using print media received confirmed support letters si gnificant relationships past serve benefit di choose newspapers periodicals magazines chose important dealing lesser known publications need spell benefits reader making use online edias example mpcom make sure show benefit working company appendix background information lesser known tv print online medias way dont make section large suggested format combination charts graphs paragraphs fan base development todays industry fan base considered important element success artist interest general industry take email list mailing list keep contact fans database allows target region get news career services offer web site ie message boards daily artist journal contestspromotions updated news section email address kind customer service measure fans get questionsconcerns addressed able make use key f ans head street teams certain areas street teams great job postering promoting show wordof mouth etc offer newsletter discounts merchandise fan party caution things offer everything need offer going work best fan base able conduct online surveys invenue surveys learned surveys synops details save appendix basically get fans feel though enough connection buy cds go shows appendix samples fan base development tools optional ie surveys newsletters postcards press rel eases survey result details suggested format paragraphs charts graphs web sitetechnology information may alr eady covered areas business plan thats fine web site becoming key strategy point lot independent artists sections offering web site benefit electronic press kit area bio photos gig listing history contact information separ ate areas industry professionals general public offer fan base devel opment area brief already covered reference section general news area section people sample music area people email offer link join email list general info area provides biohistory band band photos tour dates etc genreaudience wellsuited w eb site talent buyers need work enjoy moving around site ecommerce area se lling cds site process work going manage promoting web site fit rest strategy contestsp romotions general public web site online sources promote web site key links partnerships andor sponsors hat attached web site appendix want include samples web site please reference include appendix suggested format paragraphs charts distributionretail strategy cds merchandise getting end consumer already covered ecommerce web site touring sales mention briefly plan get album distributed stores need show made contacts done research isnt enough say going try get distribution deal hard work get distributed ndicates havent done homework able identify distributi companies would work well show established relations hip must able show generated terest project far retail goes able identify independent stores take product distributor distribution deal important identify retail outlets suppor project even better started discussions ou using lesser known retail stores may want describe store reader may unfamiliar identify promotional activities planned retail stores working retail store standard music store make sure identify fit company appendix letters intent interest suggested format combination charts paragraphs special events optional performing special events working special causes ie working charitable event perfo rming unique opportunity may want list working charity cause also really positive good presented unique perfo rmance opportunity shows community interested able give back community appendix may want include fu rther information event opportunity cause suggested format paragraphs partnerships ot artists optional artists may working closely artistsbands cut costs cross promote etc section place highlight relationships benefits w ill receive community supports one another really strong selling point appendix could include bios ot artists key component operations suggested format paragraphs video production optional video production really timeline marketing plan unto introduce production co mpany producer key players put concept area give reader better idea finished product single video supporting indicate media companies expressed interest promoting video interest right go expenditures creating video become dated justifying chosen spend money video make sense rest business plan promotional plans place video completed making use special llknown guests unique spin video indicate additional investors supporting video plan finance time line included basic one determine production editing release occur appendix could also include detailed timeline appendix letters support video well letter intent production company producer investors included storyboards may also included appendix suggested format combination charts paragraphs songwriting optional artists songwriting key component activities highlighted business plan lot industry professionals place higher value artist write really good songs indicate whether songs written used strictly whether pitching thes e songs artists planning pitch songs ot artists need show well developed strategy tackling planning solicit publishing company able researched going target maki ng contact letter interest publisher definitely strengthen business plan reader wants ensure done homework planning promote songs directly artists community strategy publisher indi cate taking care publishing managed internally working lesserknown publishing company provide background information success publishing company also option giving quick introduction company providing longer background appendix appendix letters interest int ent publishers artists put appendix suggested format paragraphs additional revenue also gives opportunity highlight sources revenue may tapping may include management fees day jobs booking shows bands anything may already covered suggested format paragraphs sponsorsinvestors optional investors would like know sponsors investors involved project seem feel assured investors involved also gives ou chance highlight sponsorship deals able secure dont need get details much investors put show financial statem ents list appendix sponsor investor letters support may also wish provide background information sponsors investors referenced business plan suggested format charts strengthspast successes really chance get strut stuff let reader know st rong points bandartists also gives chance list key past successes milestones already surpassed definitely want reader excited project band already gives chance show tr ack record could show past sales strong successful key gigs awards honours etc suggested format chart challenges also make reader aware challenges currently facing may include financial c oncerns band member relations weak business skill areas importantly show working address solve particular problems challenges suggested format charts goals indicating area goals next months year years five years goal stating ou want achieve want achieve measure success great tool well see track detailed timeline also included appendix make sure reference business plan best format calendar chart plot dat es need achieved assumptionsscenarios area especially impor tant traditional investor stating assumptions basing success financial statements estimate sales formula use estimate costs key people necessary success eventsactions key marketing plan successful importantly indicate alternatives considered assumptions fall order ensure success financial key point business plans although sales costs estimates basing past successes really thought formula really look artists selling ask really realistic call ensure costs set actually make sense around awhile kept track past financial information including section presenting current financial situation well making future projections project also high low medium sales scenario self area may want present reader still positive overall common forms financial reports balance sheet income statement cash flowbudget need included specifically business plan put appendices however summarized financial section costs sales know need money act ual financial request finally institutionsinvestors require provide list collateral go towards loan appendix detailed formulaexplanation arrived figures actual financial statements suggested format paragraphscharts conclusions conclusion summarize band project request successful project reader invest suggested length half page full page suggested format paragraph appendices appendices come end document used provide supplement al information business plan able stand alone take care nice k necessary know neat professional wellorganized final thoughts make sure business plan professional tone professional try positive upbeat always honest show arrived conclusions always check spelling grammar get someone read provide feedback remember business always use third person never first person full business plan done cut paste customize marketing plans different funders investors please remember need include sections outlined document created cover variety genres situations career levels choose sections develop marketing plan fit needs good luck"
+}

label_prompts_and_completions.json

@@ -0,0 +1,22 @@
+[
+    {
+        "prompt": "The artist needs to analyze their song lyrics for deeper meaning and understand how it fits within their current music direction.",
+        "completion": "Sure! Based on the lyrics, I can see the artist is exploring themes of heartbreak and resilience. The manager will oversee the analysis and suggest ways to refine the message. The Design Department will create visuals that reflect this emotion for promotional material."
+    },
+    {
+        "prompt": "The artist wants to understand how their sound has evolved over their last three albums.",
+        "completion": "Certainly! Over the last three albums, your sound has evolved from experimental beats to a more polished, pop-centric direction. Marketing will highlight this evolution in promotional materials, while the manager can guide how to keep the momentum going with future releases."
+    },
+    {
+        "prompt": "The artist wants suggestions on how to incorporate new visual elements into their upcoming album's cover art.",
+        "completion": "I recommend integrating abstract shapes and vibrant colors to match the upbeat tempo of the new tracks. The Design Department will collaborate with you to explore these ideas and reflect them through innovative album cover concepts."
+    },
+    {
+        "prompt": "The artist needs advice on how to approach collaborations with other artists for their next single.",
+        "completion": "Great! A collaboration with a similar artist who shares your fan base could amplify the reach of the single. The A&R team will provide a list of potential collaborators and ensure the partnership complements your musical direction."
+    },
+    {
+        "prompt": "The artist is looking for feedback on the lyrical theme of their newest song.",
+        "completion": "The lyrics seem to delve into themes of nostalgia and longing. To make the song more impactful, the manager will work on refining these themes. The Design Department will focus on creating visuals that evoke a sense of memory and time for the track's artwork."
+    }
+]

label_user_prompts_100.json

@@ -0,0 +1,402 @@
+[
+    {
+        "prompt": "How can I market my new single effectively on social media?",
+        "completion": "To market your single effectively on social media, focus on creating teaser content that builds anticipation, such as short clips of the song or behind-the-scenes footage of the recording process. Use platforms like Instagram, TikTok, and YouTube to reach your audience. The Marketing Department will help craft a strategic release schedule that maximizes engagement."
+    },
+    {
+        "prompt": "What type of cover art would work for an emotional ballad?",
+        "completion": "For an emotional ballad, it's important to capture the depth of feeling in the imagery. The Design Department suggests using soft, muted colors with close-up photography of the artist or abstract visuals that convey vulnerability and emotion."
+    },
+    {
+        "prompt": "Should I release my album digitally or physically first?",
+        "completion": "Releasing digitally first allows for immediate reach and audience feedback. It also enables you to gauge the market and adjust for a physical release. However, if your fanbase values physical media, consider a simultaneous release or a limited-edition vinyl to create exclusivity."
+    },
+    {
+        "prompt": "How can I increase my visibility on streaming platforms?",
+        "completion": "To increase your visibility on streaming platforms, ensure that your metadata is complete and accurate. Collaborate with playlists curators and use platforms like Spotify for Artists to analyze your audience data. The A&R Department will also assist in getting your music onto curated playlists."
+    },
+    {
+        "prompt": "What's the best way to approach collaborations with artists in a different genre?",
+        "completion": "Cross-genre collaborations can broaden your audience. Approach with respect for their creative process, and find common ground that blends your styles. The A&R team can help you identify complementary collaborators and ensure the partnership feels authentic."
+    },
+    {
+        "prompt": "What should I consider when releasing my 6th single?",
+        "completion": "With your 6th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 7th single?",
+        "completion": "With your 7th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 8th single?",
+        "completion": "With your 8th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 9th single?",
+        "completion": "With your 9th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 10th single?",
+        "completion": "With your 10th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 11th single?",
+        "completion": "With your 11th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 12th single?",
+        "completion": "With your 12th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 13th single?",
+        "completion": "With your 13th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 14th single?",
+        "completion": "With your 14th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 15th single?",
+        "completion": "With your 15th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 16th single?",
+        "completion": "With your 16th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 17th single?",
+        "completion": "With your 17th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 18th single?",
+        "completion": "With your 18th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 19th single?",
+        "completion": "With your 19th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 20th single?",
+        "completion": "With your 20th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 21th single?",
+        "completion": "With your 21th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 22th single?",
+        "completion": "With your 22th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 23th single?",
+        "completion": "With your 23th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 24th single?",
+        "completion": "With your 24th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 25th single?",
+        "completion": "With your 25th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 26th single?",
+        "completion": "With your 26th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 27th single?",
+        "completion": "With your 27th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 28th single?",
+        "completion": "With your 28th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 29th single?",
+        "completion": "With your 29th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 30th single?",
+        "completion": "With your 30th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 31th single?",
+        "completion": "With your 31th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 32th single?",
+        "completion": "With your 32th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 33th single?",
+        "completion": "With your 33th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 34th single?",
+        "completion": "With your 34th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 35th single?",
+        "completion": "With your 35th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 36th single?",
+        "completion": "With your 36th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 37th single?",
+        "completion": "With your 37th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 38th single?",
+        "completion": "With your 38th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 39th single?",
+        "completion": "With your 39th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 40th single?",
+        "completion": "With your 40th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 41th single?",
+        "completion": "With your 41th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 42th single?",
+        "completion": "With your 42th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 43th single?",
+        "completion": "With your 43th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 44th single?",
+        "completion": "With your 44th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 45th single?",
+        "completion": "With your 45th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 46th single?",
+        "completion": "With your 46th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 47th single?",
+        "completion": "With your 47th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 48th single?",
+        "completion": "With your 48th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 49th single?",
+        "completion": "With your 49th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 50th single?",
+        "completion": "With your 50th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 51th single?",
+        "completion": "With your 51th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 52th single?",
+        "completion": "With your 52th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 53th single?",
+        "completion": "With your 53th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 54th single?",
+        "completion": "With your 54th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 55th single?",
+        "completion": "With your 55th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 56th single?",
+        "completion": "With your 56th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 57th single?",
+        "completion": "With your 57th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 58th single?",
+        "completion": "With your 58th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 59th single?",
+        "completion": "With your 59th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 60th single?",
+        "completion": "With your 60th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 61th single?",
+        "completion": "With your 61th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 62th single?",
+        "completion": "With your 62th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 63th single?",
+        "completion": "With your 63th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 64th single?",
+        "completion": "With your 64th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 65th single?",
+        "completion": "With your 65th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 66th single?",
+        "completion": "With your 66th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 67th single?",
+        "completion": "With your 67th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 68th single?",
+        "completion": "With your 68th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 69th single?",
+        "completion": "With your 69th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 70th single?",
+        "completion": "With your 70th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 71th single?",
+        "completion": "With your 71th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 72th single?",
+        "completion": "With your 72th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 73th single?",
+        "completion": "With your 73th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 74th single?",
+        "completion": "With your 74th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 75th single?",
+        "completion": "With your 75th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 76th single?",
+        "completion": "With your 76th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 77th single?",
+        "completion": "With your 77th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 78th single?",
+        "completion": "With your 78th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 79th single?",
+        "completion": "With your 79th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 80th single?",
+        "completion": "With your 80th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 81th single?",
+        "completion": "With your 81th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 82th single?",
+        "completion": "With your 82th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 83th single?",
+        "completion": "With your 83th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 84th single?",
+        "completion": "With your 84th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 85th single?",
+        "completion": "With your 85th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 86th single?",
+        "completion": "With your 86th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 87th single?",
+        "completion": "With your 87th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 88th single?",
+        "completion": "With your 88th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 89th single?",
+        "completion": "With your 89th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 90th single?",
+        "completion": "With your 90th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 91th single?",
+        "completion": "With your 91th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 92th single?",
+        "completion": "With your 92th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 93th single?",
+        "completion": "With your 93th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 94th single?",
+        "completion": "With your 94th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 95th single?",
+        "completion": "With your 95th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 96th single?",
+        "completion": "With your 96th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 97th single?",
+        "completion": "With your 97th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 98th single?",
+        "completion": "With your 98th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 99th single?",
+        "completion": "With your 99th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    },
+    {
+        "prompt": "What should I consider when releasing my 100th single?",
+        "completion": "With your 100th single, focus on refining your sound and ensuring it aligns with your current artistic direction. The Marketing and PR Departments will assist in creating a campaign that targets your core audience while attracting new listeners."
+    }
+]

label_validation_set_100_prompts_completions.json

@@ -0,0 +1,402 @@
+[
+    {
+        "prompt": "The artist wants to ensure the hook of their song is the main focus in the marketing campaign.",
+        "completion": "The hook is catchy and upbeat, which resonates with audiences. The Marketing Department will center promotional material around the hook, using social media teasers that focus on this part of the song to grab attention."
+    },
+    {
+        "prompt": "The artist needs the cover art to reflect the emotional intensity of the song's hook.",
+        "completion": "The hook expresses vulnerability and pain. The Design Department will focus on creating artwork that uses dark, moody colors and abstract imagery to represent this emotional depth."
+    },
+    {
+        "prompt": "The artist wants the hook of their song to dictate the overall visual theme of the album.",
+        "completion": "Since the hook has an energetic and rebellious vibe, the Design Department will create a bold, graphic-heavy visual theme that extends from the cover art to promotional materials."
+    },
+    {
+        "prompt": "The artist needs feedback on how to highlight the song's hook in the design and branding strategy.",
+        "completion": "The hook is a defining part of the song. Marketing will create a campaign that emphasizes this element by pairing the lyrics with eye-catching visuals. The Design Department will ensure the visuals complement the song\u2019s message."
+    },
+    {
+        "prompt": "The artist wants the song\u2019s hook to drive the direction for their merchandise design.",
+        "completion": "The Design Department will use the hook\u2019s uplifting and empowering message to create merchandise that reflects positivity and strength, using bold fonts and vibrant colors."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 6th song into their marketing and design strategy.",
+        "completion": "The hook of the 6th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 7th song into their marketing and design strategy.",
+        "completion": "The hook of the 7th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 8th song into their marketing and design strategy.",
+        "completion": "The hook of the 8th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 9th song into their marketing and design strategy.",
+        "completion": "The hook of the 9th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 10th song into their marketing and design strategy.",
+        "completion": "The hook of the 10th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 11th song into their marketing and design strategy.",
+        "completion": "The hook of the 11th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 12th song into their marketing and design strategy.",
+        "completion": "The hook of the 12th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 13th song into their marketing and design strategy.",
+        "completion": "The hook of the 13th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 14th song into their marketing and design strategy.",
+        "completion": "The hook of the 14th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 15th song into their marketing and design strategy.",
+        "completion": "The hook of the 15th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 16th song into their marketing and design strategy.",
+        "completion": "The hook of the 16th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 17th song into their marketing and design strategy.",
+        "completion": "The hook of the 17th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 18th song into their marketing and design strategy.",
+        "completion": "The hook of the 18th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 19th song into their marketing and design strategy.",
+        "completion": "The hook of the 19th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 20th song into their marketing and design strategy.",
+        "completion": "The hook of the 20th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 21th song into their marketing and design strategy.",
+        "completion": "The hook of the 21th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 22th song into their marketing and design strategy.",
+        "completion": "The hook of the 22th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 23th song into their marketing and design strategy.",
+        "completion": "The hook of the 23th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 24th song into their marketing and design strategy.",
+        "completion": "The hook of the 24th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 25th song into their marketing and design strategy.",
+        "completion": "The hook of the 25th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 26th song into their marketing and design strategy.",
+        "completion": "The hook of the 26th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 27th song into their marketing and design strategy.",
+        "completion": "The hook of the 27th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 28th song into their marketing and design strategy.",
+        "completion": "The hook of the 28th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 29th song into their marketing and design strategy.",
+        "completion": "The hook of the 29th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 30th song into their marketing and design strategy.",
+        "completion": "The hook of the 30th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 31th song into their marketing and design strategy.",
+        "completion": "The hook of the 31th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 32th song into their marketing and design strategy.",
+        "completion": "The hook of the 32th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 33th song into their marketing and design strategy.",
+        "completion": "The hook of the 33th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 34th song into their marketing and design strategy.",
+        "completion": "The hook of the 34th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 35th song into their marketing and design strategy.",
+        "completion": "The hook of the 35th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 36th song into their marketing and design strategy.",
+        "completion": "The hook of the 36th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 37th song into their marketing and design strategy.",
+        "completion": "The hook of the 37th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 38th song into their marketing and design strategy.",
+        "completion": "The hook of the 38th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 39th song into their marketing and design strategy.",
+        "completion": "The hook of the 39th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 40th song into their marketing and design strategy.",
+        "completion": "The hook of the 40th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 41th song into their marketing and design strategy.",
+        "completion": "The hook of the 41th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 42th song into their marketing and design strategy.",
+        "completion": "The hook of the 42th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 43th song into their marketing and design strategy.",
+        "completion": "The hook of the 43th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 44th song into their marketing and design strategy.",
+        "completion": "The hook of the 44th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 45th song into their marketing and design strategy.",
+        "completion": "The hook of the 45th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 46th song into their marketing and design strategy.",
+        "completion": "The hook of the 46th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 47th song into their marketing and design strategy.",
+        "completion": "The hook of the 47th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 48th song into their marketing and design strategy.",
+        "completion": "The hook of the 48th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 49th song into their marketing and design strategy.",
+        "completion": "The hook of the 49th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 50th song into their marketing and design strategy.",
+        "completion": "The hook of the 50th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 51th song into their marketing and design strategy.",
+        "completion": "The hook of the 51th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 52th song into their marketing and design strategy.",
+        "completion": "The hook of the 52th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 53th song into their marketing and design strategy.",
+        "completion": "The hook of the 53th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 54th song into their marketing and design strategy.",
+        "completion": "The hook of the 54th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 55th song into their marketing and design strategy.",
+        "completion": "The hook of the 55th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 56th song into their marketing and design strategy.",
+        "completion": "The hook of the 56th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 57th song into their marketing and design strategy.",
+        "completion": "The hook of the 57th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 58th song into their marketing and design strategy.",
+        "completion": "The hook of the 58th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 59th song into their marketing and design strategy.",
+        "completion": "The hook of the 59th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 60th song into their marketing and design strategy.",
+        "completion": "The hook of the 60th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 61th song into their marketing and design strategy.",
+        "completion": "The hook of the 61th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 62th song into their marketing and design strategy.",
+        "completion": "The hook of the 62th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 63th song into their marketing and design strategy.",
+        "completion": "The hook of the 63th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 64th song into their marketing and design strategy.",
+        "completion": "The hook of the 64th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 65th song into their marketing and design strategy.",
+        "completion": "The hook of the 65th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 66th song into their marketing and design strategy.",
+        "completion": "The hook of the 66th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 67th song into their marketing and design strategy.",
+        "completion": "The hook of the 67th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 68th song into their marketing and design strategy.",
+        "completion": "The hook of the 68th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 69th song into their marketing and design strategy.",
+        "completion": "The hook of the 69th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 70th song into their marketing and design strategy.",
+        "completion": "The hook of the 70th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 71th song into their marketing and design strategy.",
+        "completion": "The hook of the 71th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 72th song into their marketing and design strategy.",
+        "completion": "The hook of the 72th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 73th song into their marketing and design strategy.",
+        "completion": "The hook of the 73th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 74th song into their marketing and design strategy.",
+        "completion": "The hook of the 74th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 75th song into their marketing and design strategy.",
+        "completion": "The hook of the 75th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 76th song into their marketing and design strategy.",
+        "completion": "The hook of the 76th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 77th song into their marketing and design strategy.",
+        "completion": "The hook of the 77th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 78th song into their marketing and design strategy.",
+        "completion": "The hook of the 78th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 79th song into their marketing and design strategy.",
+        "completion": "The hook of the 79th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 80th song into their marketing and design strategy.",
+        "completion": "The hook of the 80th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 81th song into their marketing and design strategy.",
+        "completion": "The hook of the 81th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 82th song into their marketing and design strategy.",
+        "completion": "The hook of the 82th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 83th song into their marketing and design strategy.",
+        "completion": "The hook of the 83th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 84th song into their marketing and design strategy.",
+        "completion": "The hook of the 84th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 85th song into their marketing and design strategy.",
+        "completion": "The hook of the 85th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 86th song into their marketing and design strategy.",
+        "completion": "The hook of the 86th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 87th song into their marketing and design strategy.",
+        "completion": "The hook of the 87th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 88th song into their marketing and design strategy.",
+        "completion": "The hook of the 88th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 89th song into their marketing and design strategy.",
+        "completion": "The hook of the 89th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 90th song into their marketing and design strategy.",
+        "completion": "The hook of the 90th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 91th song into their marketing and design strategy.",
+        "completion": "The hook of the 91th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 92th song into their marketing and design strategy.",
+        "completion": "The hook of the 92th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 93th song into their marketing and design strategy.",
+        "completion": "The hook of the 93th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 94th song into their marketing and design strategy.",
+        "completion": "The hook of the 94th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 95th song into their marketing and design strategy.",
+        "completion": "The hook of the 95th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 96th song into their marketing and design strategy.",
+        "completion": "The hook of the 96th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 97th song into their marketing and design strategy.",
+        "completion": "The hook of the 97th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 98th song into their marketing and design strategy.",
+        "completion": "The hook of the 98th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 99th song into their marketing and design strategy.",
+        "completion": "The hook of the 99th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    },
+    {
+        "prompt": "The artist is exploring how to integrate the hook of their 100th song into their marketing and design strategy.",
+        "completion": "The hook of the 100th song is catchy and memorable, so the Marketing and Design Departments will collaborate to ensure that the hook is featured prominently across album art, social media campaigns, and merchandise. The strategy will include teaser videos focused on the hook and visuals that reflect its energy."
+    }
+]

mmf-aiguide.json

@@ -0,0 +1,5 @@
+{
+    "filename": "mmf-aiguide",
+    "department": "Manager",
+    "cleaned_text": "songwriter dissecting digital dollar themmfnetdigitaldollarthe music managers guide aiinterimthis guide music managers artificial intelligence impacting music industry helping navigate understand opportunities challenges posed ai offering guidance might advise clients looks music community using use ai tools also considers potential threats alongside musicmakers safeguard rights ever sophisticated ai models developed employed called interim guide technology regulatory framework evolving fast going need regular updating please check back mmf website ensure reading recent version music managers interim guide ai written chris cooke sam taylor cmu input expertise simkins russells level redburn atlantic blackstar mmf board team membership published september artificial intelligence new clearly become much bigger talking point last year partly developments evolution ai technologies partly governments lawmakers around world giving consideration might regulate different ai models platforms ai also starting much bigger impact music industry ai tools increasingly used part musicmaking process assist music marketing music business activities meanwhile rightsholders like record labels music publishers starting enter deals ai companies terms defining artificial intelligence term coined stanford university professor stanfords institute humancentered ai say intelligence might defined ability learn perform suitable techniques solve problems achieve goals appropriate context uncertain evervarying world fully preprogrammed factory robot flexible accurate consistent intelligent much research humans program machines behave clever way like playing chess today emphasise machines learn least somewhat like human beings depending define artificial intelligence certain technologies commonly referred ai may may fit definition technologies employing clever algorithms certain level machine learning may truly ai whatever definitions employ certain ai technologies able perform ever sophisticated tasks involve something similar human intelligence big impact economy society large way beyond music industry anticipated certain jobs including creative administrative roles could ultimately replaced ai also concerns ai models might used impact could privacy security democracy time ai creates significant economic commercial creative opportunities though general agreement competent regulation required ensure positives outweigh negatives short longer term section one ai music managers interim guide aigenerative ai context music industry wider creative industries particular interest generative ai specific kind artificial intelligence term refers ai models able generate original content whether text image audio video course music generative ai particularly new become much bigger talking point year certain generative ai models become lot sophisticated especially text image domain meanwhile number high profile generative ai platforms become widely easily accessible meaning many people interacting generative ai models seeing achieve artificial intelligence large choose define generative ai impact tools platforms fall banner may tools platforms commonly referred generative ai dont strictly meet definitionin terms generative ai music also worth distinguishing n ai tools assist human beings musicmaking process n ai tools similar generate music stitching together preexisting musical segments stems based criteria set user n ai tools similar help people generate tracks imitate style sound voice specific artists n ai models actually compose produce original music summer latter group ai models would include metas musicgen googles music lm still quite restricted terms length quality music generate yet clear long take overcome restrictions though given speed image generation ai evolved last year could happen relatively quicklythe music managers interim guide ai music sound time pitch energy rhythm frequency temperature volume timbre duration alternation generating music ai often involves using machine learning algorithms analyse large datasets existing music algorithm examines patterns structures music breaking track constituent parts using information generate new musicsection two using ai many ways music industry already employing ai including generative ai part music making process help generate distribute marketing content better manage rights royalties handle basic legal admin tasks effectively run music businesses artists managers operating levels starting make use ai tools includes songwriting recording musicmakers increasingly using generative ai tools similar assist musicmaking process either help ideas generate elements new work production mastering ai tools used help production process especially mastering process creating new recordings much debate regarding ability ai master recordings compared hiring mastering engineer although independent artists working tight budgets ai tools helpful marketing visual content musicmakers need generate huge amount content around releases marketing campaigns keep fans engaged social media platforms including written content well visuals video assortment ai tools available help process sometimes generating content scratch sometimes reformatting repurposing content different channels uses data management ai increasingly used music industry help data management rights metadata key part music distribution rights royalty management huge amount consumption fan data flows back music industry digital platforms ai used identify issues rights data impacting payments also help industry identify learnings fan data document creation companies including music companies starting use ai generate first drafts business documents including marketing materials also logistical even legal documents ai also used edit pull key information documents compare content different documents although generative ai tools impressive always aware limitations generally use tools create initial drafts always read music managers interim guide ai carefully publishing sending translation ai tools translate copy one language another becoming ever sophisticated various potential uses music might include automatically creating versions tracks languages allowing fans automatically access social media posts marketing content language choice probably check automated translations publication make sure glaring translation errors could embarrass client initial research ideas generative ai also used help research ideas part projects including ideas marketing campaigns general business development ai tools consider surveyed music managers marketeers ai tools currently using ten suggested managers might want check chatgpt lot managers marketers using chatgpt generate initial drafts marketing copy many uses especially make use chatgpt plugins bard generative ai tool google also used generate text prompts grammarly popular tool uses aienabled algorithm review spelling grammar punctuation clarity text otterai aipowered transcription tool good generating transcriptions recordings meetings conversations particularly multiple speakers dreamstudio stability ai good straight forward prompt based image generation tool practice generate great images little effort midjourney another popular ai tool generating images user prompts kaiber creative platform uses ai generate videos images based userprompts gen gen runway useful ai tools video creation voiceswap ai tool designed dj fresh nico pellerin used transform vocals sound like one number featured artists partnered company elevenlabs great tool ai generated voice voice cloning course small number ai tools available mmf compiling maintaining fuller list please let us know found useful also read guidance things consider using ai tools page music managers interim guide aisection three licensing ai training generative ai musicmaking generative ai trained exposed humancreated music may music specifically created training purposes production music libraries commercially released recordings songs tech company trains generative ai model existing music owned third parties make copy music onto servers poses number important copyright questions whole music community company need licence make copies relevant copyright owners assuming licence work income generated shared different stakeholders music industry rightsholder consent ai company need secure consent negotiate licence whoever owns copyright music used train model music industry says firm yes however ai companies argued training ai models covered copyright exception usually exception relating data mining possibly generic concept us law fair use copyright system provide number copyright exceptions scenarios people make use copyright protected works without securing licence commonly includes things like private copying critical analysis parody countries exceptions seem apply training commercial ai model although possibly still tested court example regarding fair use us tech companies argue relevant exception one jurisdiction providing base servers require licence music industry copyright industries lobbying lawmakers many countries seeking clarity regarding copyright obligations ai companies transpire training ai undertaken without licence small number jurisdictions copyright industries lobby policymakers countries interpret amend copyright law way counters fact would mean models trained unlicensed works relying copyright exception could commercially exploited countries exception exists practical terms would mean music managers interim guide ai platforms using unlicensed ai models would geo blocked countries internet service providers could also asked forced block access services search engines delist transparency labelling assuming agreed training generative ai copyright protected works requires licence copyright owners know works used theory possible ai company keep detailed record every work used train one ai model identify specific works provided learning andor influence subsequently generated content whether happening another matter ai companies may store data either efficiency reasons avoid future liabilities ai models also build upon learnings ai models theory complete record works used training still possible data likely lost scenario music industry copyright industries also lobbying ai companies wideranging transparency obligations law would two elements first content generated using generative ai clearly labelled would allow consumers distinguish aigenerated works humancreated works would also allow rightsholders identify works generated one ai model second ai company clearly declare material used train models obligation keep make available complete record works used part training process label publisher led dealmaking certain players music industry ie labels distributors publishers especially major music rights companies already negotiating deals certain ai companies allow ai firms train models using existing music owned controlled music businesses yet clear deals work obviously nature deal depend ai company plans specifically make use existing music ai tools subsequently employed monetised licensing deals negotiated streaming market musicmakers disadvantage managers one step removed dealmaking process deals negotiated rightsholders platforms usually allowed see specific terms music managers interim guide aione deal making hard evaluate broadly fair payments correct however number questions musicmakers managers might want ask labels distributors publishers work n rightsholders license full catalogues large portions catalogues training generative ai work ai companies artistbyartist writerbywriter workbywork basis n deals involve upfront andor ongoing training fee andor share revenue generated ai platform n rightsholder allocate income specific recordings songs ai platform able andor willing provide data assist process money allocated income shared musicmakers n share income allocated one recording song paid artist songwriter ie royalty rate applied role collecting societies yet clear role music industrys collecting societies play uk repertoire prs would involved point process performing rights song copyright exploited ppl would involved case arguing performers right equitable remuneration applied however collecting societies may wider role play depending technicalities ai model works complexities noted around identifying income allocated one recording song music industry sharing income associated new track generated ai income allocated individual works rightsholders easy identify existing works generic direct influence new work revenue sharing managed thousands millions existing tracks influence one way address complexities blanket licensing system even levy system similar private copy levy exists countries managed collecting societies monies distributed directly writers performers according rules set society pros cons approach labels publishers likely oppose going route may something music makers want consider music managers interim guide ai musicmaker consent common music industry artists songwriters assign license rights recordings songs business partners conventional record publishing deals label publisher owns copyrights music songs technically publisher owns elements copyright assigned writer collecting society even artists writers retained ownership rights entered distribution administration agreements label distributor publisher may granted business partner wideranging control music case label distributor publisher might empowered license music controls ai company without seeking specific consent musicmaker providing pay royalties musicmaker due contract however musicmakers managers would argue given novelty potential impact generative ai specific consent sought individual musicmaker music used train ai model music industry large talked lot need ai companies seek consent exploiting existing works part training process labels distributors publishers intend seek specific consent musicmakers independent music companies explicitly stated others implied including universal music announcing involvement youtube music ai incubator august remains unclear general industry position however oblivious position one label distributor publisher might take legal requirement musicmaker consent sought contractual veto rights artists songwriters assign copyrights works business partners labels publishers usually retain contractual rights often includes right consulted andor veto certain uses music synchronisation samples adaptations result creation derivative work rights vary contract contract conventions different record deals publishing deals commonly included consultation veto rights relevant use music ai companies moral rights moral rights provided creators copyright law vary greatly country country usually include right attribution right music managers interim guide aiobject derogatory treatment one work moral rights impacted upon training generative ai mean specific consent creator required worth noting moral rights relatively weak uk law waived record publishing contracts performer rights copyright law provides performers certain rights recordings appear even copyright owner performers approval required make recording performance exploit resulting copyright performers also due equitable remuneration via collective licensing system whenever performance communication controls sound recording copyright exploited performers granted necessary approvals train ai recording performance could uses ai necessitate payment equitable remuneration current system necessary approvals probably provided industry standard record contracts session musician agreements however copyright law could amended grant performers specific approval remuneration rights domain publicity rights publicity rights legal concept allow individuals control commercial use image personality indeed sometimes called image personality rights quite work differs greatly around world rights become commercialised recent decades different sectors within wider entertainment sports industries developed different conventions managed licensed football publicity rights players routinely exploited things like video games brand partnerships consideration given players deal club handles rights players might establish separate company control publicity rights club would enter separate deal company wanted pursue commercial opportunities exploit rights music artists would usually manage publicity rights partnership management basic record deal label would permission exploit artists image order market records releasing would usually involved commercialisation rights however labels started seek wider involvement artists publicity rights usually result music managers interim guide ai new digital opportunities artist representation gaming platforms like fortnite roblox context generative ai publicity rights relevant ai model imitates voice specific artist publicity rights come play uses generative ai publicity rights managed licensed domain extent artists business partners want greater involvement rights important note uk publicity rights currently exist law tort passing sometimes employed stop people commercially exploiting artists image personality though usually applies entity exploiting misleading consumer thinking endorsement artist given publicity rights could become important context generative ai areas like metaverse concept probably introduced uk law data protection rights data protection rights andor privacy rights may well give individual control storage distribution exploitation recordings voice image therefore arguably artist would need provide specific consent recording voice stored distributed exploited example ai company label would likely infer consent provided artists record deal comes standard storage distribution recordings however stretch assume inference context using artists voice train ai model matters legal requirement specific musicmaker consent exists important number reasons n industry large could provide additional control recordings songs even ai companies able find exploit copyright exceptions uses music n would allow musicmakers assigned copyright music business partners still opt ai licensing deals case bycase basis andor negotiate specific terms label distributor publisher regarding income ai deals shared n rights example publicity rights may also allow musicmakers negotiate deals directly ai companies alongside licensing deals struck labels publishers providing new revenue opportunities artist music managers interim guide aisection four campaigns consultations music ai number forums questions issues raised currently discussed considered instigated governments lawmakers music industry organisations creative sectors include governmentled eu ai act european union final stages agreeing new regulations artificial intelligence go effect across member states although act specifically focused generative ai measures regulating including transparency labelling ipo ai working group uks intellectual property office convened working group ai companies organisations across creator copyright sectors inform uk governments position ai copyright uk music council music makers sit group mmf involved debate cms select committee inquiry culture media sport select committee uk parliament reviewing impact new technologies creative sectors including ai published report august congressional hearings committees us congress staged number hearings ai including sessions specifically focused ai copyright us copyright office consultation us copyright office opened consultation seeking input various copyright issues questions posed ai music industryled human artistry campaign global campaign bringing together creators copyright owners multiple creative disciplines initially spearheaded us record industry since embraced globally multiple creative sectors uk music ai policy paper sets key objectives concerns generative ai behalf various uk music industry trade organisations including represent labels publishers artists musicians songwriters studio producers managers council music makers ai agenda featured artists coalition musicians union ivors music managers interim guide ai academy music producers guild music managers forum members uk music also identified communicated number questions labels publishers ensure music makers fully informed properly consulted generative ai business licensing models developed creative sectors creators rights alliance ai policy paper uk creators rights alliance brings together organisations representing creators many different artforms published policy paper ai like uk music policy paper sets key objectives concerns generative ai calls uk government clarify necessary extend copyright transparency obligations ai companies uk society authors ai policy paper practical guidance uk society authors published policy position ai well practical guidance members recommends authors include explicit terms new agreements effect publisher may use allow access work manner could help learningtraining artificial intelligence technologies added might want prevent ai technologies used connection creation exploitation work instance forbidding airendered translation editing cover design indexing audio recordings society also recommends authors check terms privacy settings cloud services use store develop work services default reserve right analyse text images development purposes always explicitly stated could include using work train ai systems us authors guild ai model contract clause march us authors guild published new aispecific model clause recommended inserted publishing distribution agreements within american books sector explicitly states consent granted use authors work purposes training ai guild also advised authors agents check existing agreements terms grant publisher right use work relation training ai generally things like internal purposes research data mining terms agreement said authors agents seek removed equity ai vision statement uk performers union equity published ai vision statement outlines eight principles believes industry adopt relation ai includes music managers interim guide aia commitment around performer consent said artists right consent consent performance voice likeness recorded used reproduced machine learning systems equivalent technology right cannot assigned waived applies perpetuity past current future performances likenesses sagaftra ai policy position june us performers union set position ai letter stated use performers voice likeness performance train artificial intelligence system designed generate new visual audio audiovisual content mandatory subject bargaining cannot unilaterally impose terms individual contracts purport grant rights entitled bargain compensation terms rights granted used position language performers contract attempts acquire rights noted void unenforceable terms negotiated sag aftra rights conveyed one demands ongoing sagaftra strike us studios production companies must provide guarantees intend use ai rights performers protected litigation addition campaigns consultations number lawsuits filed multiple countries test copyright obligations ai companies date mainly pursued book publishing photography sectors key cases including filed various authors openais chat gpt filed getty images imagebased generative ai platform stabilityai music managers interim guide ai section five advice managers using ai musicmakers managers making use ai tools part musicmaking process create marketing content otherwise number things consider reliability although generative ai tools already impressive without limitations need factored example use generative ai create marketing copy always see aigenerated content first draft checking content aware sometimes ai generate factually incorrect statements certain amount factchecking always advisable granting training rights making use ai tools wary rights granting ai company via terms service ai model likely trained prompts provide using tool existing content upload part prompting process make sure aware rights granting ai company working content copyright owner position grant rights copyright liabilities remember ambiguities outlined regarding copyright obligations ai companies current lack transparency regarding materials used train one ai model likely lot litigation ahead domain copyright owners might target users well owners allegedly infringing ai tools platforms may discourage companies especially bigger companies brands making use ai tools short term example reports big marketing agencies yet using aipowered image generation tools fears future liabilities instead waiting copyright obligations ai tools clarified lawmakers courts copyright status generated works much debate regarding copyright status aigenerated works ie ai generated content enjoy copyright protection uk copyright law provides ownership rules computergenerated works suggests works enjoy copyright protection however copyright systems silent assumed music managers interim guide aithat aigenerated works enjoy copyright protection means use generative ai create example artwork artwork may protected copyright would limit ability monetise content artwork considered public domain copyright terms anybody could make use artwork including commercially without getting permission us copyright office stated aigenerated works enjoy copyright protection aiassisted works obviously poses big question much creative input human must using ai tools work considered aiassisted rather aigenerated licensing ai musicmakers locked existing deals musicmakers locked existing record publishing deals via label publisher owns copyright artist writers music wideranging control music musicmaker manager n worth reviewing existing contracts identifying specific rights granted business partner exclusions veto rights included whether means business partner license musicmakers recordings songs ai company without getting specific consent n irrespective one contract says mmf advises musicmakers managers formally inform business partners consent granted use music makers music training ai even consent arguably required contract rights outlined may relevant industry may yet widely adopt position musicmaker consent always required uks council music makers published template letter musicmakers managers use confirm business partners consent granted assumed template next page also available via cmm website licensing ai new deals musicmakers negotiating new deals labels distributors publishers consideration given future use music ai domain n careful granting business partners rights beyond copyright example publicity image personality rights labels seek involvement rights clear specific involvement n seek specific ai approval rights contract use music managers interim guide ai template letter provided council music makers musicmakers managers tailor send labels distributors publishers work making clear advance permissions must sought music used train ai model dear x currently reading potential impact artificial intelligence especially generative ai music community wider creative industries good see many uk music companies organisations embracing human artistry campaign agree copyright protection exists help incentivise reward human creativity skill labour judgement creators copyright owners must retain exclusive control determining content used ensure human creators paid work important acknowledge potential positive impact ai music business also stressing ai companies business partners must respect copyright creator personality rights secure consent musicmakers making use music occur essential tech companies fully transparent train utilise ai models music turn rightsholders transparent licensing deals covering models income generated record currently consent recordings performed songs wrote cowrote delete appropriate used train ai models also consider use works context production derivative works unauthorised adaptation infringement moral rights look forward hearing opportunities music ai domain identify discussing might collaborate pursuing opportunities together many thanks insert name also access template councilmusicmakersorgailetterthe music managers interim guide aiartists music training ai requires explicit consent project byproject basis n seek specific ai transparency obligations contract rightsholder obliged disclose musicmaker work used ai training ai purposes generally includes artists music image uploaded ai platform order create marketing content n ensure ai transparency obligations extend ai companies rightsholder commits artists contract ensure transparency obligations included licensing deals ai companies kinds deal terms yet standard label distributor publishing contracts starting discussed part dealmaking process therefore managers lawyers always ensure things considered deal making covered new contracts mmf drafted sample contract term provide guidance protections managers might seek include new contracts domain intended simply inform contract negotiations managers consult artists lawyer guidance sample contract term follows explicit artist consent must secured music content produced created contract used licensed training generative ai models artist retains control professional name image brand logo face likeness voice signature identification attributes publicity personality image similar rights provided law explicit artist consent must secured rights exploited connection ai model platform debate around music ai rapidly evolving mmf likely update advice guidance regular basis check mmf website latest updates music managers interim guide ai section six next steps campaign music industry clarity rightsholder consent transparency musicmakers managers work wider music industry wider copyright industries example via human artistry campaign ensure n copyright obligations ai companies clarified new copyright exceptions introduced exploited circumvent obligations n clear transparency obligations applied generative ai models aigenerated works clearly labelled detailed record kept made available works used train one model campaign within music industry musicmaker consent deal transparency musicmakers managers campaign within music industry via organisations like council music makers order seek n commitment rightsholders specific consent sought musicmaker music licensed used ai companies n clarity ai licensing deals structured monies allocated individual works royalty rates applied ai income n discussion role collecting societies including complexities around licensing royalty distribution might best dealt via collective licensing approach review campaign stronger musicmaker rights musicmaker management communities review general legal requirements regarding musicmaker consent including copyright law also result publicity rights data protection law may require clarity law andor extension rights including introduction publicity rights uk law confirm position existing business partners musicmakers managers confirm labels publishers work provided consent music used train generative ai models may remain debate consent required label publisher good clear consent assumed implied consider ai new deals musicmakers managers negotiating new deals labels publishers music managers interim guide aimusicmakers managers consider ai tools enhance assist businesses musicmakers managers aware rights granting use ai tools musicmakers managers wider music industry campaign clarity ai company obligations ai companies must seek consent rightsholders fully transparent training datasets ai companies rightsholders must seek explicit musicmaker consent rightsholders involve musicmakers managers development ai business models rightsholders fully transparency ai deals revenues managers review existing musicmaker record publishing contracts context ai managers ensure ai considerations included new musicmaker contracts ai checklistshould ensure musicmaker consent required music licensed purposes training ai models also seek transparency obligations rightsholder regarding use musicmakers music ai also careful granting business partners rights beyond copyright publicity rights clear business partners involvement areas music managers interim guide aiabout mmf mmf worlds largest professional community music managers world since inception worked hard educate inform represent managers well offering network managers share experiences opportunities information community managers based uk global businesses wider network managers globally engage advise lobby industry associates provide professional voice wider industry issues relevant managers mmf runs training programmes courses events designed educate inform artist managers well regular seminars open meetings roundtables discounts workshops artist manager awards themmfnetabout cmu cmu helps people navigate understand music business media training consultancy events media includes cmu daily bulletin setlist podcast online cmu library offer music business training programme deliver training courses music companies organisations consultancy work sees us provide strategic support intelligence expertise wide range clients uk eu around world also regularly produce publish research reports white papers latest trends music business completemusicupdatecomthis interim guide music managers artificial intelligence impacting music industry produced music consultancy cmu music managers forum"
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+    "filename": "mngment-mrkt-ar",
+    "department": "Marketing", "Manager", "Ar",
+    "cleaned_text": "keith negus music genres corporate cultures music genres corporatecultures music genres corporate cultures explores workings music industry tracing often uneasy relationship entertainment cor porations artists sign keith negus examines contrasting strategies major labels like sony universal managing different genres artists staff assesses various myths corporate culture takeovers affect treatment artists polygram perceived european attract us artists didemi records attempt change corporate culture study three major genresrap country salsanegus investigates music industry recognises rewards certain sounds influences creativity musicians theiraudiences explores artists get international promotion others neglected performers packaged worldmusic negus examines tension raps image spontaneousmusic streets practicalities market asks executives new york feel uncomfortable visit countrymusic business nashville explains lack soundscan systems puerto rican record shops affects salsas position us bill board chart drawing extensive research interviews music industry per sonnel britain united states japan music genres corporate cultures shows creation circulation consumption popular music shaped record companies corporate business stylewhile stressing music production takes place within broader cul ture totally within control large corporations keith negus lecturer department media communica tions goldsmiths college university london author producing pop popular music theory music genres corporate cultures keith negus london new yorkfirst published routledge new fetter lane london ecp ee simultaneously published usa canada routledge west th street new york ny routledge imprint taylor francis group edition published taylor francis elibrary keith negus rights reserved part book may reprinted reproduced utilized form electronicmechanical means known hereafterinvented including photocopying recording information storage retrieval system without permission writing publishers british library cataloguing publication data catalogue record book available british library library congress cataloguing publication data negus keith music genres corporate cultureskeith negus p cmincludes bibliographical references index sound recording industry popular musichistory criticism title mln dc isbn master ebook isbn isbn adobe ereader format x hbk pbk contents acknowledgements vii introduction culture industry genre conditions musical creativity corporate strategy applying order enforcing accountab ility record company cultures jargon corporate identity business rap street executive suite corporation country culture communities musical production latin music industry production salsa culturalmatrix territorial marketing international repertoire world music walls bridges corporate strategy creativity within andacross genres notes bibliography index acknowledgements substantial part book based research funded eco nomic social research council esrc great britain within themedia economics media culture programme award ref l would like thank working esrcwho made possible along various anonymous referees andassessors whose comments reports helped focus ideas andthink project clearly would like extend specialthanks simon frith chair programme provided intellectual guidance practical advice also important feedback encouragement suggestions response questions working ideas research margaret crawford took administrative systems leicester univer sity unknown territory threemonth period planning andduring time away endured assisted number ofdesperate faxes concerning things unpaid hotel bills changeditineraries medicines spider bite would like thank margaretfor patiently coordinating sorting many administrativedetails research also help number personalmatters also leicester would like thank annabelle sreberny much personal professional support prior research thanks oliver boydbarrett prompted focusmy thoughts musical genres grey awayday leicestershire countrysideoliver unwittingly helped set motion pattern ofevents led research book peter jackson helped formulation research agenda providing number insights management thinking notions corporate strategy still leicesteri would like thank university supporting research forprior financial assistance enabled visit japan conducta number interviews uk puerto rico would like thank emilio pantojas garcia welcom ing center social research investigador invitadoand providing intellectual dialogue space reflect upon research material develop ideas specialthanks also due angel quintero rivera chuco much personaland professional support encouragement constructive criticism ofmy writings dialogue many ideas grateful jorge duanywho suggested submit article revista de ciendas socialesand subsequently translated spanish thus earlier versionof chapter appeared vol nueva epoca revista would also like thank journals anonymous referees com ments suggestions thanks jorge giovanetti torres liliana cotto discussions culture society puerto rico thecaribbean generally time new york city would less rewarding without company dialogue dave sanjek bob annie clarida kai fickentscher assisted urban orientation aspects research planning thanks also stuart liebman colleagues studentsat cuny queens providing feedback encouragement inresponse tentative working ideas thanks staff radio cityapartments flexibility friendliness assistance communications uk special thanks nel roman welcoming new york extended family showing parts city would otherwise probably little personalexperience tennessee would like thank paul wells providing access library facilities center popular music middletennessee state university staff library country musicassociation richard peterson dialogue information insightsabout country music city nashville material chapter researched trip japan would particularly like thank masahiro yasuda hiroshiogawa toru mitsui tadd igarashi welcomed intotheir homes shared music ideas food also thanksto takuya iwamura help arranging interviews translation would like extend gratitude following people gave time talk work companies genres themusic business general uk mike alien roxy bellamy minafukue david hughes hiroshi kato jorgen larsen eric longleyjonathan morrish fran nevrkla tina poyser john preston steve redmond peter scaping jeremy silver stuart watson adam white theunited states sarah brosmer brian chin bob christgau kevin conroysue dagostino tim dubois curt eddy john esposito chet flippoharry fox lynn franz joe galante victor gallo john ganoe jeffgreen linda greenberg george grelf david harleston ricardo howelldaniel jason anne latora joe levy fran lichtman roy lott anneviii music genres corporate culturesmansbridge ruby marchand kirn markovchick keith mccarthy david mcdonagh alastair mcmullen bob merlis antonio morenomarcus morton havelock nelson barbara nuessle rigoberto olariagajoanne oriti jim parham hal peterson jr dennis petroskey ronnypugh eddie reeves paul robinson nelson rodriguez michael rosenblatt terri rosi rick sanjek maribel schumacher ajax scott davittsigerson scott siman gene smith tanous neil turkewitz reneewhite timothy white larry willoughby walt wilson tim wippermanand puerto rico thanks lourdes laboy japan yoshihisahonda kei ishimura kei ishizaka akira kuwabara shigeo maruyamakei nishimura shigeki ouchi akira yokota researching thinking writing book tried number ideas formal presentations written work duringinformal conversations benefited feedback suggestions insights number people reading many draft chapters providing useful critiques encouragement suggestions wouldlike thank mike picketing thanks dave laing discussing working ideas pointing number useful directions providing withinformation spotting many errors drafts theircritical constructive comments response draft chapters thank reebee garofalo dave sanjek richard peterson also characteris tically perceptive insights observations helped thinking various working ideas would like thank paul du gayeamonn forde dave hesmondhalgh sarah thornton thanks torebecca barden alistair daniel sally carter elizabeth jones atroutledge crashlanding back highfields year away eased frequently crazy company eamonn hilde simon thanks tooto hari shoba friendship wit wisdom much transatlantic love support practical help throughout research project would like thank brothers chris phil parents maureen gordon finally yet importantly wouldlike thank patria love support wisdom sharing magic realism occasionally bizarre sometimes frustrating neverdull storyacknowledgements ix introduction first made contact record company aspir ing school friend mailed copy badly recorded reeltoreeltape donald jumbo vanrenen virgin records thinking back longlost recording produced acoustic guitars keyboards one live take back room parents house surprised thatwe even received response let alone brief letter accompaniedthe returned tape recall songs promise vocalswere weak advised try record using betterqualityequipment beginning long association recording industry would spend many hours offices ofrecord labels production companies song publishers initially oneof numerous musicians songwriters attempting make themusic business older increasingly wiser sociologistattempting understand peculiar mixture reckless abandon andcautious indecision feature music entertainmentindustry years first tape number us made transition back rooms bedrooms performing regularly pubs community centres youth clubs parties recognized venues become participant member passionate competitive yet convivial somewhat idiosyncratic music scene cowriting school friendsoon joined xray spex briefly achieved certain degreeof fame lesser degree fortune finding working inthe office building society stints numerous bands ended performing lesser known embarrassingly named coconut dogs released couple singles played numerousclubs bars provincial venues sinking ever deeper obscurityand inevitable bustup due stupid arguments areeuphemistically referred musical differences trailed routethrough various solo outings typical early faddish synthesizerprojects moved temporary bands playing ses sions variety people provoked equal doses elation despair time music industry various artist repertoire r people agents wouldbe managers publishers wheelerdealerswere lurking background occasionally stepping foreground verge signing lucrative compared dolepublishing contract songwriting company interested suddenly make financial cuts result earlys recession contact lost job sign witha music business contact manager procure thatelusive solo deal suddenly disappeared telephone calls hispersonal contact number exproduction company eventually provided vague information rather suddenlygone argentina much interest another manager andafter number telephone conversations met dingy bar adjacentto london station presented vision sawmy stage show future direction evoked image smalltheatre audience house lights dimmed thenafter heuttered phrase dry icei stopped listening mind wanderedon projects remember taking train back suburbsin rather depressed state realized one sane sober moments neville shakespeare told journalist turned backon aspirations fortune fame stardom producing ecological acoustic piano music might appear nuclear holocausti still news cutting became apparent something notquite right either music business peripherals thefactories warehouses working support earnings music habit driving crazy desperation ibecame sociologist devoted time attempting understand tried figure sitting alibrary north london recording latest album manhattan armed degree sociology grant study phd revisited many offices boardrooms maybe simply appeared walked rooms pencil hand stared thoughtfully similar rows desks low comfy chairs cooldudes blank security guards boredlooking receptionists hung around back gigs seeking packs r staff andlistened drunken conversations spoke poppaper peoplesifted words journals trade magazines biographies andconnected range sociological ideas retrospect oneof motives studying industry undoubtedly therapeutic ialso two fairly clear wellformulated intentions first would beable impart knowledge wisdom anyone brave stupid music genres corporate culturesenough follow route information might prac tical use thosewhether musician industry worker frustrated fanwho subject deal music industry whateverway second wished contribute academic debates scholarshipwithin popular music studies field study begun creeping intoclassrooms corrupting curriculums sociology cultural studies andrelated disciplines book second attempt understanding music industry works approaching perspective developed sociologist extended argument cre ation circulation consumption popular music shaped recordcompanies corporate owners along numerous peoplewho participate making called genre cultures myconcern interplay uneasy interaction economics music commodity various business strategies organizational struc tures culture practices interpretations ways life musicians fans industry workers ways two oftenblur fuse also interested genre categories inform theorganization music companies creative practices musicians andthe perceptions audiences researching thinking writing issues gradually become aware experiences recording industry musicmaking informedthis project influencing issues decided focus upon theway thought looking back period havebriefly alluded reflecting upon slightly ifonly knew know sentiment realized manyof intuitive assumptions made music industry result ofpersonal experience informed ideas developed moremeasured selfconsciously intellectual way book alsoadd reassessed numerous previous assumptions result research two main ideas trying think researching writing bookgenre corporate strategyand want highlight issues bearing come torecognize creativity chapter provide discussion themes terms specific intellectual debates theories without wishing become indulgent selfreferential want include words personal experiences assumptionthat unique comparable others may haveendured involvement writing songs performing andattempting obtain recording contract least would like toacknowledge ideas putting forward book notsimply derived detached scholarly process research thinkintroduction ing writing come together following rather chaotic pattern learning longer period central issue concerned book genre way musical categories systems classification shape themusic might play listen mediating experience ofmusic formal organization entertainment industry retrospect one two notable exceptions experiences amusician contained within whole series genre boundaries codesand expectations way impact upon musical consumption certainly experiences member bands agreater lesser extent focused goal recording contractwere lived within specific genre worlds first days trying toform band initial recurring question always type ofmusic play followed influences whatdo listen would ask asked meetings thatoccurred result wordofmouth communications answeringadvertisements melody maker reply notices placed record shops responding handscrawled announcements innewsagents windows type question would asked whenwe began arrange gigs didnt matter performance pub wedding arts centre support act another bandthe question always type music youplay attempt refuse musical labe lling coyly playing game dont like classify unlike bandwould help us get bookings would usually result request tohear tape decision could made began playing front public soon became apparent audiences became fans followed usaround would opinions category mightbelong break performance end gig members audience would come various unsolicited opinions makingspecific comparisons still recall play keyboards like guy incockney rebel band sounds like xtcthe boomtown ratsthe beatsplit enz would generic comparisons new wavebut bit soul youre poppy place heavy greatthe band members performing last phrase utteredwere using amplifiers pa equipment would best intentions continually produce distorted sound opinions influenced way band interacted audience weperformed drew set lists practical way recognized boundaries genre expectations interacted andoverlapped got know venues could bitpoppy could get away extended jams improvisationwhere bit heavy rows motorbikes parked outside music genres corporate culturesthe pub club usually clue couldor impor tantly could notinflict audience attempts funk workouts orintroduce reggae rhythms rock n roll standards responses expectations audiences influencing per formances assumptions genre codes also impactupon songwriting style playing like many people wasoften simultaneously member groups performing different repertoiresfor example playing slightly jazzy steely daninfluencedband time member punk bandand dont think unusual although often strategically necessary con ceal double lives reca pre punk days brief period playing heavyish rock band calledappropriatelybullfrog nightmare asked join band membersdid compose material heard somehow someone could write songs couple weeks rehearsals conversations introduced songs band response stillrecall songs good good lyrics melodies abit much like paul mccartney somewhat irritated iwent away brought limited knowledge deep purple bear ariff stolen lou reed put fuzz box wrote rock band cause minor havoc rundown hotel called rock man sion hotel instantly accepted band grasped genre rules years later asked join another band wake punk new wave desperately trying modify theirawkward retrospect rather unique unblended mix old r n briffs genesisinspired whimsies trex boogies instantly founda place angry elvis costello pastiches combinations ifound outlet bad stevie wonder imitations learnt stop thinking chords follow groove playing discojazzfunk irealized punk rock finally allowed leave keyboards behind jump across stage playing electric rhythm guitar badly naturally irony always vaguely aware throughout time lack relationship genre performed band musical inclinations record collections individual musiciansindividual preferences often eclectic defying simple assumptionsabout direct connection musical taste market socialidentities would also apparent meeting getting knowthe musicians bands groups tense collusion collision factions cliques lliances un style often result degree antagonism compromise occasional synthesis thiswas always leading arguments resulting bands continually splitting reforming alternative compromise simply involved goingcrazy going solo many us tried subsequently cometo believe successful bands knew exactly genre theyintroduction playing recognized musical social boundaries stood audience wanted hear see told mostinteresting bands musically least strange unpredictable mixtures messes trying please range audiences band members simultaneously always befound club bar somewhere necessarily mostsuccessful either commercial terms according ability tocommunicate large numbers people usually formerrather latter obtained recording contracts goeswithout saying ultimate genre question wasand isasked byrecord companies way music industry rewardsand recognizes certain genre practices sounds combinations cultures andnot others categorized easily labelled slotted thecultures production easily others one central themesof book concerns music industry broader social networks act divide constrain potentially fluid multiple influences genre crossings issue record company strategy also central book signed record company numerous discussionswith others receiving end various deals would believed record companies coherent strategies maybe back early clear obvious nowcertainly memories member bands signed record companies bring mind images inertia indecision things happening music business disorganized populated byuntogether people label directors always changing mindsand changing staff different r person seat every sixmonths recall days following euphoria accompanied thesigning recording contract time great expectations nothinghappening date release first single cameand went recording delayed forces beyond control release thefirst single postponed distribution company hadceased operating new deal completed poly grambut rest assured committed band firstrelease new deal single long last releasedbut seemed little evi dence marketing promotion managed get independently produced first single played three different bbc radio oneshows word filtered along chain friend friend knewsomeone worked secretary bbc independent promoter subcontracted push single opinionthat piece shit got attractive recordings plugwe told diplomatically record company wasnot radio friendly senior staff record label began reassess music genres corporate culturestheir obligation release second single even reach impending decision proceed first contractual optionclause commit record album informed thatthere problem credentials production duo exmembers wellknown rock band agreed produceour next single met discuss arrangements studios directors record company concerned theseproducers reputation remaining sober studio sowhat collective response rock n roll appreciatedby ones held purse strings even costs could recoupedfrom future earnings introduced another producer whocame qualification played sessions david bowiehe told us nice anecdotes really hit himmusically else would produce us weeks went turned months beginnings serious emotional arguments frustrated band membersand record label thought difficult also became vaguelyclear company financial problems eventually settledwe paid small amount cash spent bygoing straight recording studio putting awful demos good recorded reboundnot best selection songs performed fast many instruments inthe mix lot shouting halfsung ranting accompanying vocalline still recall reaction one r man polydor wepresented tape days later pressing stop button listeningfor less thirty seconds turned us monotone whichmust perfected many years said drum sounditslast years thing maaan time shortly afterwards believed entire mess one big unlucky chaotic cosmic accident without underlying logicreason cause later reconsider view formed opinion another typical series occurrences within themusic business symptomatic record companies function mostof time believe indicative inherent instability music business uncertainties corporate strategiesattempt deal also types fiascos sort ofevents corporate strategies help create reflecting upon experience particularly prefacing sociological account recording industry seems worth highlighting tensions different understandings worldof musical production one side academic tendency developedfrom training modern sociology brings assumptionthat lives people things occur according particular types oflogichence idea identifiable patterns music indusintroduction try practices recognizable motives guiding habits actions musicians recording industry personnel alike humanist sociologist learnt deal fellow human beings rational andincreasingly reflexive selfconsciously aware actions circumstances limit enable us engage one activity notanother like sociologists strongly resist tendency yiewbehaviour terms individuals hidden psychological motives orquirks instead focusing combined actions numerous groupsand alliances seek explain entities recording industry work systematic coherent orderly manner guiding approachis belief type knowledge useful academic colleagues students musicians people within recording industry policymakers anyone seeks participate exercise influenceon processes commercial music production yet time music industry clearly operate supposed doesnt work continually producing hugenumbers failures disorder even according basiccriterion success process generates large amount confusion incomprehension misunderstandings exploitation conflict andanxiety great music manage escape vortex seems inexplicable even magical point moments notions experiential confusion andimmediate emotional response mysteries music rub upagainst confront simply diverge away attempt offer systematic analysis chaos appeals many peoples experience themusic industrynot postmodern feeling relativist anxiety consequence complicated multiple influences potentially knowablenor psychological malady neither socialpsychological stateof equally explicable disorientation musicians experience andindustry workers anxieties embrace chaos confusion real expla nation social life organizational existence denying entiremess amenable kind systematic academic explanation challenge facing sociologist one become acutely aware result prior feeling chaos confusion however position book recording industry might make us feel confused mean cannotrelate disorienting rhythms specific social processes practices organizational arrangements always suspicious simple onedimensional explanations musicindustry operates whether tales corruption commercial ripoff ormodels melodies passing along bureaucratic assembly lines dobelieve possible research study gain useful insightinto complexity people organizations companies alliances andthe historically changing motives influences agendas shape music genres corporate culturesproduction popular music throughout book explain measured comprehensive way corporate contextthat surrounds tiny human dramas already alluded highlight reasons record companies characteristicmix reckless speculation sign band nervous caution whatshall using number sociological ideas toevoke series dynamics social relationships discursive practiceswhich characteristic features music production bearing mind thecomments intention presenting material thisbook neat mode l wish r educe diverse range expe riences drawn closed system production anumber moments shall explicitly attempt connect feelings confusion incomprehensionfor example discussing theconsequences corporate strategies problems faced senior executives chapter highlighting different ways music move across international borders chapter book informed oblique way series personal experiences also draws numerous sources writings authors fall sometimes one side sometimes related division grows dichotomy dividing experientialimmediate analyticreflexive usually pits oftenantagonistically academic writing varieties journalism andfanzine material similar way writings industry management often diverge material found weekly magazinesnewspapers popular paperbacks immediate analysis rallying calls pronouncements big business might shouldnot measured writing academics mayhave developed critical studies activities withinindustry commerce impossible deal subject production music recording industry without drawing upon acknowledging different sources various insights claims limitations dont pretend woven material put togetherfrom sources entirely academic analytical totally coherentand seamless pattern may certain academic perspectivesome parts book thought descriptive journalistic certainly much considered academic vantagepoint many fans journalists differing perspectives notalways discrete number authors successfully written acrossthese types divisions approaches also often converge divergeinteract inform one another example many people within themusic industry hold coherent theories andwhy music industry people within behave way dointroduction theories subcultures indies versus majors record compa nies throwing mud wall found writings academics everyday beliefs trying make sense whatthey within music business indeed drawn theseideas using material derived personal interviews musicindustry personnel leads another issue series ofdilemmas questions think useful raise introductory words years often asked similar question research question goes something like know thatpeople music industry telling truth notsimply lying giving standard public relations line commontype question fact asked many times researchers andinterviewers general asked extra suspicion perhaps people within media music entertainment industry particularly inclined deception lying simple practical response type question argue researcher draw repertoire techniques foundexplained many interviewing textbooks ask question different manner attentive body language signs evasiveness ask question different people check sourcestry validate said triangulation aware ofdifferent perspectives situation seeking sourcesof knowledge topic relatively straightforward needslittle elaboration however issues raised questionsabout truth might gained interviewing posing thistype question interviewing presupposes underlying truth world gain access askingpeople right sort questions way reveal truthif truth exist additional assumption person might interviewing aware knowledge thistruth hence supposition made conceal fromus issues concern philosophical problems nature truth relationship thoughts verbal utterances worldthey seek explain debates whether interviewer interviewee relationship provides means producing information world whether used reveal discover already existing truths fully deal issues would lead way beyond scope introduction wish say something issuehere clarify approached interviewing materialderived interviews first consider interviewing far collection data far concerned producing series standardized questions survey type format asking sam music genres corporate culturesple people interviews specific social encounters individuals occur particular times places relationshipwhich established develops develop theencounter decisively influence material derived interviewinterviews extracting information truths waiting revealed instead interview active social encounterthrough knowledge world produced via process ofexchange involves communication interpretation understandingand occasionally perhaps misunderstanding major part research book used interviewing attempt understand individuals within music industryperceive imagine world working nottaken reality simply constructed reality brought intobeing interview adopted naive realist approach presumed said interview understood reflection reality meanings soughtas much possible place within organizational historical socialand geographical contexts tried locate voices used inthis book way context interview apparent andin order conditions within understanding reality produced become clear way intend voices sim ply speak provide index particular truths andunlike academic researchers seeking develop socalledobjective concepts independent world views people placed within study easily result inrhetorical cynical attempts undermine devalue views thepeople spoken studied ie researcher translates someones words authoritative discourse therhetorical umbrella critical scientific thought since least nineteenth century numerous sociologists philoso phers stressed producing intellectual accounts world simply study observe human action behaviour away comparable natural physical sciences focusing growth plants movement atoms forces influencing flightof jet aircraft instead study social life people already ideas concepts theories world hence production theories concepts social scientific humanistic research inevitably involves process mediation translation wedraw existing frames meaning interpretations circulating inthe world order produce social theories seek understandinterpret theorize develop concepts world alreadyunderstood interpreted theorized various existing conceptseven ideas may strike us rather basic form ofintroduction everyday common sense cannot go find fun damental truth side yet researcher draws upon interpretations meanings already world people might studying drawingupon ideas interpretations developed circulated social scientists interaction lack separation cannot bracketor separate social scientific interpretation meanings people give situations within live idea discussed asthe double hermeneutic work anthony giddens traceableback writings wilhelm dilthey nineteenth century verymuch attempt stress connections vernacular everyday way people interpret understand lives themore technical formal interpretations theories developed bysocial scientists philosophers point two separate one cannot detached elevated moreauthoritative position simply produced ascholarly academic scientific method conducting research previous books apparent people music industry draw uponideas cultural studies sociology musicology linguistics semiotics often mediated journalism courses media cultural stud ies speaking artists recordings videos aspects production distribution much academic writers draw everydaytheories circulated staff within music industry thisthat makes arguments corporate strategies creative activities independent record labels subcultures company cultures identity globalization commodification simply concern academicdebate ultimately leads come experiential confusion favour order explainedunderstood acted upon book written academic reader mind informed type interactions beensignallingbetween scholarly academic theorizing vernacular everyday practical knowledge hope written con tribute sides often fraught divide also interpretative links two terms books structure arranged following chapters build account recording industry production ofpopular music based way specific cultural practices areproduced interaction corporate strategies musical genre formations first chapter provides frame outline theexplicit theoretical ideas informed thinking arewoven throughout later discussion chapter explains reasons corporate strategies introduced strategies involveand considers main consequences chapter focuses music genres corporate culturescritically companies adopt similar strategies also attempt differentiate according ideas company culture andcorporate identity first three chapters provide context profiles rap country salsa follow chapters chapter place musical production within interna tional setting aim chapters introduce number ofthemes issues discussion different types music ratherthan engage type comparison aspects examplecomparing role distribution radio geographical identities eachcase wish highlight specific ways musical production isshaped particular genre cultures highlight broader historical social context within production takes place examplewhen thinking production rap salsa country couldsuperficially note manufactured distributed recorded music companies carry corporate logos use office arrangements accord staff similar basic occupational titles andpromote media formats however way whichthese genres come produced circulated differenttoo often study pop rock generalized indicative ofall industrialized musical production general formal organiza tional similarities often conceal important cultural differences musical sounds meanings dependent upon way industry isproducing culture also shaped way culture producing industry thematic phrase leads directly firstchapter detailed discussion conceptual ideas whichframe rest bookintroduction bibliography adorno culture industry selected essays mass cul ture ed j bernstein london routledge adorno horkheimer dialectic enlightenment lon verso anderson b imagined communities london verso angelero backtoafrica reverse transculturation salsacuban popular music v boggs ed salsiology afrocuban music evolution salsa new york city new york excel sior pp aparicio f listening salsa gender latin popular music puerto rican cultures hanover nh wesleyan university press aparicio f ch\u00e1vezsilverman eds tropicalizations transcultural representations latinidad hanover nh dartmouth collegeuniversity press new england armstrong p limits possib ilities hrm age man agement accountancy j storey ed new perspectives human resource management london routledge bechdolf u dancing latin american music exoticism cre olization cultures paper presented popular music intercultural interpretations ninth conference international association study popular music july kanazawa japan becker h art collective action american sociological review vol pp art worlds social types rpeterson ed produc tion culture london sage pp billig banal nationalism london sage boggs v salsas origins voices abroad latin beat vol pp ed salsiology afrocuban music evolution salsa new york city new york excelsior bourdieu p distinction social critique judgment taste london routledge field cultural production cambridge polity rules art cambridge polity buckingham l tune uncle sam guardian may p chambers urban rhythms pop music popular culture london macmillan migrancy culture identity london routledge chapple garofalo r rock n roll pay chicago nelson hall clarkmeads j ifpi says sales latin markets bill board august p clarkmeads j white roger ames new president polygram music group billboard april p cline c indie country twanging april pp cusic country green money country music ctichi ed readin country music steel guitars opry stars honky tank bars south atlantic quarterly vol win ter pp dane c uk 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university press fitzgerald uknowhowsheduit beat vol pp fligstein n transformation corporate control cam bridge mass harvard university press flippo c gold rush may country still flourishing billboard december pp flores oncehot biz salsa sound cold note new york daily news july pp frith sound effects youth leisure politics rock n roll london constable music pleasure cambridge polity critical response dcampbell robinson ebuck mcuthbert eds music margins popular music global cul tural diversity london sagebibliography ed music copyright edinburgh edinburgh university press performing rites value popular music oxford oxford university press garcia canclini n culturas hibridas estrategias para entrar salir de la modernidad mexico grijalbo garnham n capitalism communication global culture economics information london sage garofalo r autonomous relative popular music social formation cultural struggle popular music vol pp black popular music crossing going tbennett frith lgrossberg jshepherd 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murdock g culture communications polit ical economy jcurran mgurevitch eds mass media society london arnold pp goodwin gore j world beat cultural imperial ism thesis socialist review vol pp music genres corporate culturesgorden adds source january p gray h producing jazz philadelphia temple university press gregory k nativeview paradigms multiple cultures cul ture conflicts organizations administrative science quarterly vol gubernick l get hot go home trisha yearwood mak ing nashville star new york st martins press guilbault j interpreting world music challenge theory practice popular music vol gurza salsa wars la weekly april may pp hall problem ideology marxism without guarantees b matthews ed marx years london lawrence wishart pp work representation shall ed representation cultural representations signifying practices london sage pp hannerz u transnational connections culture people places london routledge harker one money politics popular song lon hutchinson hebdige subculture meaning style london methuen hennion popular music social production dhorn ptagg eds popular music perspectives gothenberg exeter iaspm pp production success antimusicology pop song popular music pp intermediary production consumption producer popular music science technology human values vol pp hesmondhalgh flexibility postfordism music industries media culture society vol b independent record companies democratisation popular music industry phd thesis goldsmiths college university london british dance music industry case study indepen dent cultural production british journal sociology vol pp hirsch p processing fads fashions organizational set analysis cultural industry systems american journal sociology vol hofstede g cultures organizations london mcgrawhill international hosokawa date salsa tiene frontera orchesta de la luz orbibliography globalization japanization afrocaribbean music unpub lished manuscript jackson k americas rush suburbia new york times sec tion e june p jeffrey warners fuchs pledges scrutiny billboard octo ber p jhally codes advertising london routledge johnson r polygram hits keep coming racial tensions record label fortune vol p jones fought law american music industry global popular music market tbennett sfrith lgrossberg jshepherd g turner eds rock popular music politics policiesinstitutions london routledge pp jones tc accounting enterprise london routledge kotler p marketing management analysis planning implemen tation control new jersey prentice hall laing sound time london sheed ward one chord wonders power meaning punk rock milton keynes open university lash urry j economies signs space london sage lee reexamining concept independent record company case wax trax records popular music vol lewis l ed adoring audience fan culture popular media london routledge llewellyn h vibrant sounds cuba spreading world cuban music industry showing signs life billboard may p mcclary feminine endings music gender sexuality min neapolis university minnesota press mackay h ed consumption everyday life london sage malone b country music usa austin tex university texas press second edition manuel p salsa music industry corporate control grassroots expression pmanuel ed essays cuban music lan ham md university press america pp salsa beyond pmanuel ed caribbean currents philadelphia temple university press b latin music new world order salsa beyond r sakolsky fweihan ho eds sounding music subversion resistancerevolution new york autonomedia pp marcus g fischer anthropology cultural critique chicago university chicago press marlowe hermeneutics rap asexton ed rap music genres corporate culturesrap straightup talk hiphop culture new york delta pp martinbarbero j procesos de comunicacion matrices de cul tura naucalpan mexico ediciones ggili communication culture hegemony media mediations london sage mattelart advertising international privatization pub lic space london routledge miege b capitalization cultural production new york international general mitchell popular music local identity rock pop rap europe oceania leicester leicester university press morley chen kh stuart hall critical dialogues cul tural studies london routledge morris c mca purchases interscope gangsta rap issue minimized execs billboard march p mosco v political economy communication london sage murdock g golding p political economy mass communications rmilliband jsaville eds socialist regis ter london merlin capitalism communication class relations jcurran mgurevitch jwoollacott eds mass communication society london arnold pp neale genre london british film institute questions genre screen vol negus k producing pop culture conflict popular music industry london edward arnold global harmonies local discords transnational poli cies practices european record industry european journal communication vol mystical meets market commerce cre ativity production popular music sociological review vol popular music theory cambridge polity presswesleyan university press production culture pdu gay ed produc tion culturecultures production london open universitysage pp nelson h rap evershifting climate rap holds steady grows strong billboard november p newman music city musings labels abound songs duos premium billboard october p bibliography global strategy critical sony executives mottola bowlin billboard may p nunziata year business billboard december p ye ochs e latin crossover thats set shake world music business international vol olivier c polygrams hollywood dream corporate finance september pp pacini hernandez view south spanish caribbean perspectives world beat world music vol pp padilla f salsa music cultural expression latino con sciousness unity hispanic journal behavioural sciences vol palmer r salsa escape cultural ghetto new york times january section part p pareles j small world good new york times march p h parker wuwear urban clothing chain opens store folk va virginia pilot may p payton set source 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vol roman velazquez p construction latin identities salsa music clubs london ethnographic study phd thesis leicester university el desarrollo de un circuito salsero la construccion de identidades latinas en londres revista de ciencias sociales nueva epoca rondon cm el libra de la salsa caracas venezuela editorial arte rose black noise rap music black culture contem porary america hanover nh wesleyan university b contracting rap interview carmen ashurst watson ross trose eds microphone fiends london routledge rosen c capitol moves urban division emi staffers laid billboard march p rubin secrets chching spin october pp bibliography russell r edge row music row magazine vol june p russell w editorial information please rhythm music maga zine september p ryan j peterson r product image fate creativ ity country music songwriting jettema dwhitney eds individuals mass media organizations creativity constraint london sage pp salaman g culturing production pdu gay ed production culturecultures production london sage pp samuels rap rap black music isnt either sexton ed rap rap straightup talk hiphop culture new york delta pp sandler big labels ride black music bandwagon variety august vol p sanjek blue moon kentucky rising mystery train complex construction country music ctichi ed readin country music steel guitars opry stars honky tank bars south atlantic quarterly vol winter pp one size fit precarious position africanamerican entrepreneur post ww american popularmusic american music vol popular music synergy corporate culture tswiss j sloop aherman eds mapping beat popular music contemporary theory oxford blackwell sanjek r american popular music business oxford oxford university press schiller h culture inc corporate takeover public expression oxford oxford university press yet postimperial era critical studies mass communication vol pp information inequality london routledge schumacher sampling sport digital sampling rap music law cultural production media culture soci ety vol pp scott dornemann embracing danger avoiding risk music business international vol sexton ed rap rap straightup talk hiphop cul ture new york delta siehl c martin j organizational culture key financial performance bschneider ed organizational climate cul ture san francisco josseybass singer r tradition innovation contemporary latin music genres corporate culturesmusic new york city latin american music review vol pp smircich l concepts culture organizational analysis administrative science quarterly vol snyder artist support groups billboard june p stephenson wh coulter em eds history south vol xi new south baton rouge louisiana state university press tagg p musicology semiotics popular music semiot ica vol pp tate g hip hop dead vibe vol march p thornton club cultures music media subcultural capi tal cambridge polity tichi c high lonesome american culture country music chapel hill university north carolina unesco culture industries challenge future cul ture paris unesco varela c cubadisco cubas new free market salsa wwwsalsasfcomfeaturescubadischtml vincent r funk music people rhythm one new york st martins press wade picardie j music man ahmet ertegun atlantic records triumph rock n roll new york ww norton whalen j rap defies traditional marketing advertising age march p williams r culture society harmondsworth penguin long revolution harmondsworth penguin keywords london fontana williamson j decoding advertisements london marion boyars willmott h strength ignorance slavery freedom manag ing culture modern organizations journal management studies vol yamotei n sleeve notes soro salif keita stern records zimmerman k year turmoil music business international october pp bibliography"
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+    "filename": "strategic_brand_management_Heritage_Brand_Rejuvenation 2",
+    "department": "Manager",
+    "cleaned_text": "strategic brand management master paper strategic brand management master papers essential reading brand strategist private public sector organisations academics universities business schools papers wri tten master student groups follow international journal format student groups select ed topics papers provided updated relevant insights strategic management brands mission strategic brand management master papers present develop useful tools theories application practice managing brands forward academic field strategic brand management intent series bridges gap academic tea ching research series result co creation students teachers course strategic brand management busn university credit points weeks study time part master program international marketing brand management lund school economics management sweden published papers represent result intellectual work students supervision heads cours e content papers read student reports albeit j ournal format papers free download cited following international conventions editors mats urde frans melin associate professor assistant professor heads master course strategic brand management busn part maste r program international marketing brand management lund school economics management struggle staying young heritage brands utilize co branding way rejuvenate guillaume decombe oskar hoff lovisa idberg veronik lindner abstract purpose purpose paper investigate co branding utilized heritage brands rejuvenate aim develop current understanding heritage brands engage co branding motives rejuvenating brand designmethodologyapproach conceptual paper adopts theory th e five elements identify heritage brands first introduced urde balmer greyser relates brand rejuvenation process co branding additionally paper takes multiple case studies design well inductive approach clarify contextualize theoretical framework four co branding cases findings findings paper explain heritage brands engage co branded activities certain brands without heritage called novelty brands order rejuvenate analysis shows brand ritage serves key factor promoting engagement customers thus enhances implications co branding findings also identify co branding rejuvenation activity heritage brands potentially involve inconsistency certain elements heritage quota practical implications practical implications paper threefold first suggested co branding framework paper support heritage brands accurately evaluating co branding strategic deci sion rejuvenate secondly research taken perspective heritage brands also helps heritage brands identify suitable novelty brands engage co branded activities hence supporting managers strategic decisio n making maximize outcome collaborations third lastly enabling heritage brands understand engage co branding potential outcomes enhanced well identifying involved risks avoiding potenti al negative responses originalityvalue taking perspective heritage brands conceptual paper first investigate brands rejuvenate brand identity co branding furthermore identifying heritage brands within ultiple industries paper creates deeper understanding true heritage brands use co branding strategic decision rejuvenation keywords brand heritage heritage brands rejuvenation cobranding brand stewardship novelty brands introduction change inevitable element world society must considered holds true brands well since organizations cannot expect grow prosper invest new markets segments technol ogical developments changes consumers preferences consequently lead new emerging trends hence one biggest challenges brands modern society stay relevant date changes kapferer brands iden tity ability adapt change two familiar concepts previous brand management literature scholars stressed brands need timeless yet innovative see eg kapferer cooper et al additionally brand must stay ahead consumer trends create desirable product offerings meet consumer needs even change however pursuit adaptation innovation brands faced major challenge staying consistent identity e ven brand strong persistent identity easily lose grasp core competitive advantage kapferer especially case heritage brands urde balmer greyser emphasize ritage brands simply brands heritage history true heritage brands instead identify heritage create value intangible asset furthermore heritage brands persistent values ensure consistency represent time brands many cases utilize heritage create point dominance competitors heritage reflects valuable asset urde balmer greyser brand heritage organizations ca n experience increase consumption growth higher level trust become successful expressing brand identity rose et al brand heritage many cases understood leverage companies use attract consu mers however organizations experience difficulties finding right balance brand heritage rejuvenation urde balmer greyser rose et al brand heritage brand rejuvenation falsely understood compe ting concepts rather potential interrelationship causing failure revitalization brand therefore companies may fail miss opportunity rejuvenate due fear lack knowledge potential value brand ritage contain urde balmer greyser rose et al rejuvenating brand risky business ways brands rejuvenate without taking full risk whether create new product extensio n implement new strategy reach new target groups brands seek support collaboration another brand kapferer whilst brand heritage rejuvenation interest previous scholars relatively heritage brands bee n studied across different industries instance orth et al focused heritage brands packaging relation rejuvenation scholars like netek carbone investigated rejuvenation process luxury heritage brands fashion industry hence prominent gap brand management literature exists co branding serve tool rejuvenate brand heritage organizations therefore authors paper build current literature investigating co branded activities utilized heritage brands rejuvenate brand identity visualized figure hence purpose paper understand heritage brands using co branding rejuvenate identify potential reasons heritage brands engage co branding consequently two research questions formulated guide subsequent parts paper heritage bran ds rejuvenate co branding heritage brands want rejuvenate next literature review build introduction three concepts presented followed method design research empirical data presented well conducted analysis lastly concluding discussion cover implications study well prospects future research figure three dimensions paper visualization research topic literature review brand heritage brand building time consuming process especially brand gain strong identity position market strong brand suggested kapferer achieved one two ways produc innovation associated values creating intangible values competitive product former implies great product idea innovation develop time strengthen competitiveness addition associated intang ible values thus strengthening benefits value proposition towards customers latter instead takes reverse route brand building process creating set values needs encapsulated great product offering provide functional tangible element brand identity perceived kapferer process brand heritage serves relatively intangible asset involves history roots brand kapferer however wh ilst brands history brands possess heritage even fewer communicate valuable asset urde balmer greyser brand heritage therefore potential way highlighting past present strengthen th e future brand urde balmer greyser orth et al value proposition position based elements heritage brand therefore called heritage brand emphasized however brand nee strong brand heritage successful merely added value brand identity similarly brands heritage choose communicate implies brand heritage intangible asset brand also becomes strategic decision whether activate communication urde balmer greyser despite great potential asset enhancing brand equity brand brand heritage also risk hindering innovation restricting th e freedom action brand terms propositions offer market hence heritage brand may able offer adapted product meets needs market favour staying consistent brand identity kapfere r brand stewardship hq separate brands history true heritage brands crucial understand elements affecting heritage let alone understand unlock values urde balmer greyser propose model defining measuring contributing elements assist evaluating role heritage brand identity furthermore brand heritage specific dimension brand identity consist five elements track record longevity core values usage symbols well brands beliefs five elements evaluated relation individual importance brand determine authors call heritage quotient hq elements present brand important heritage brand internal external perspective urde balmer greyser words higher hq greater value derived brand heritage value proposition five elements brand hq shown figure described follows track record characteristic analyses brands ability deliver value fulfil promises made time period characteristic allows build trust credibility company continuously meets expectations consumers created company urde balmer greyser longevity one key elements within heritage quotient used assess performance elements present urde greyser balmer element reflects coherence heritage brand time period existence ev en though heritage brand present extensive time required reflect aspects urde balmer greyser core values core values company essential identity defining brand heritage core values heritage brand seen guidance points company expected brand company succeeds fulfilling core values brand identity built upon brand loyalty increa se urde balmer greyser use symbols usage symbols heritage brands express identity also creates connection consumer brand symbols become cues consumers allowing rec recognize brand addition symbols representation brand used express core values heritage brand symbol deeply connected acquires meaning urde balmer greyser history important identity companies either history present internally andor externally depending want communicate history help decipher brand brand company communi cates history brand externally done emphasizing year company founded advertising products something passed generations addition company emphasizes history internally used build upon brand seen variable decision making process urde balmer greyser figure brand stewardship hq urde balmer greyser ageing rejuvenation brands brands identity time grow older perceived ageing several stakeholders example customers suppliers dealers employees kapferer viewed two angles either brand collectin g dust longer period impacting market used therefore perceived less date average customer interest brand grows older brands image therefore perceived older kapferer brand grows old revitalized several measures like reinventing essence brand segmentation product lines new business model innovative products kapferer ideally brand howev er need measures staying relevant aging therefore important managers companies know signs presenting decline brand moving towards aging outlook companies assess brand k nowledge customers viewing brand brand differing competitors within market thomas kohli prevent brand becoming less relevant grows older ie growing older ag eing kap ferer suggests brand needs make use facelifting reinventing innovating products especially innovating brand needs show understands current trends wishes younger consumers furthermore c ompanies constantly engage process analysing brand modern perception depending perception modernity companies act accordingly reinvent aspects either updating intern al strategies changing outward appearance logos advertisements strategies m\u00fcller et al consumers today want renewed offers innovative products services brands ever brands always kee p customers core actions try deliver satisfaction joy offers consumer kapferer makes innovation crucial ever brands stay relevant kapferer looking past c onsumer satisfaction innovation contributes many factors success organization kapferer argues brands benefit innovation helps progress forward continuously setting new targets internally cre ating change regarding leadership forcing stay competitive bringing additional value products services furthermore innovation factor influences brand value company well effect econ omy jano\u0161kov\u00e1 et al stay relevant company innovation therefore utmost importance priority within company innovation brand two concepts interrelationship brexendorf et al howeve r innovations ground breaking disruptive time kapferer innovation incremental long brings relevant improvement even small detail product service consumer kapfe rer cobranding according kenton co branding marketing strategy utilizes multiple brand names good service part strategic alliance one hand strategy also known brand partnership involves mi nimum two companies eager create identity view newly merged brand advantage co branding winwin associated brands since allow increase respective notoriety profitabi lity market shares different parties customer loyalty hand marketing strategy also makes possible improve restore brand image perceived value products services offered well attracting b oth new consumers partner companys pre existing customers furthermore association several brands wishes adopt strategy make product service resulting partnership less likely imitated competition finally co branding broken four different strategies market penetration global branding brand building brand extension strategy kenton according kapferer different typical situations lead co branding cobranding necessary increase chances success brands extension beyond original market cobranding necessary brands image makes difficult communicate particular target cobranding makes possible develop product line often sold separate distribution channel cobranding makes possible move level product qualityimage ingredient brands way send message products superior quality lift mo ordinary copies cobranding also response fragmentation market emergence communities also internet cobranding licenses boost sales car models end life cycle product l onger value technical novelty cobranding aims provide buzz around brand among opinion leaders create image cobranding visible confidence inspiring sign brand union method ology study literature review presents relevant theories explaining brand heritage brand stewardship framework brand rejuvenation co branding covering different aspects concept addition case study design applied accurately answer research aim using four cases regarding heritage brands co branding ikea x virgil abloh white barbour x noah goldman sachs x apple louis vuitton x supreme collective case study investigated cases identi fied using brand stewardship model urde et al one involved brands co branding evaluated models five elements heritage brands hence identifying one true heritage brand collaboration furthermore cobranding new concept greater number co branding cases match criteria paper therefore added another criteria selecting diverse sample cases possible given time frame available inform ation hence paper identified four cases exactly one collaboration considered heritage brand well covering three industries fashion louis vuitton home furnishings ikea banking goldman sachs enables papers analysis cover greater variety examples contextualize theories case studies furthermore appropriate approach cause multiple reasons firstly presented literature review shown brand heritage consider ed intangible complex phenomenon within brand building process urde balmer greyser kapferer explore complex dynamic phenomena bryman bell suggest case studies useful tool concretize contextualize theories onto live cases thus creating deeper understanding phenomena allows researchers obtain information co branding affected rejuvenation heritage brands secondly relatively scholars previously nvestigated direct role co branding heritage brands relation rejuvenation previous research analysing effect rejuvenation heritage brands packaging orth et al brand rejuvenation luxury fashion brands n etek carbone however research covering topic heritage brands reason rejuvenation co branding empirical information gathered secondary sources hence evaluation source important therefore researchers would look author source year publication credibility sources used bryman bell empirical study cases goldman sachs x apple apple card goldman sachs founded rich heritage one top global financial institutions goldman sachs delivers wide range financial services investment banking securities investment management recently consumer banking customer base includes corporations fin ancial institutions governments individuals goldman sachs goldman sachs apple together mastercard launched apple card united states apple create credit card apple goldman sachs bank hind apple card issued credit card mastercard serving global payment network apple apple card innovative new kind credit card according apple announcement apple designed support custo mers lead healthier financial life simplicity transparency privacy achieved several innovative features apple example easy application approval within minutes apple users fees whatsoever cred card fee transaction fee late fees seamless categorized display purchases real time apple wallet secure purchases authorization face touch id apple device daily cashback spending directly pple apple pay goldman sachs bank behind apple card issued first ever credit card goldman sachs goldman sachs decided enter consumer finance sector result acquired ge capital banks us online depos platform allowed serve online bank goldman sachs goldman sachs chairman ceo david solomon put ambitions following words ambition build large differentiated highly profitable digital consu mer platform apple card launch goldman sachs entered new territory consumer finance area goldman sachs working brand apple goldman sachs able reach big loyal customer base apple woul difficult reach creating new credit card year card ranked highest customer satisfaction mid size issuer segment score lies points ahead second placed issuer goldma n sachs top performer several categories amongst others communication credit card terms interaction key moments rewards according jd powers us national banking study jdpower another project two brands cur rently developed apple pay later buy pay later bnpl service relies goldman sachs lender instalment loans apple pay users shevlin louis vuitton x supreme louis vuitton lv french fashion luxury house founded louis vuitton french trunk maker later leatherworker years become one influential fashion brands world according forbess annual ranking loui vuitton th valuable brand categories combined worlds valuable luxury brand forbes according company louis vuitton true heritage brand house name state mind louis esterday tomorrow timeless legacy making louis vuitton comparison supreme streetwear skateboarding lifestyle fashion accessory brand founded james jebbia new york city supreme releases new products dr ops retail locations around world well website thursday mornings europe america saturday mornings japan supreme strategy maintains aura media bea st brand creates years brand gained reputation thanks collaborations co branded product lines making highly popular high demand small supply various noticeable benefits collaboration louis vuitton supreme first half lvmh group owner louis vuitton achieved turnover b saguez notable increase profits estiler strong correlation exists performance unmatch ed date luxury group collaboration brand james jebbia indeed joining two worlds luxury streetwear collaboration aroused almost disproportionate media enthusiasm allowing two brands benefit international media coverage create interest consumers brand brand beyond also collaboration clique describes culturally important first time louis vuitton supp orted street artists well innovation thus creating partnership supreme luxury giant showing alongside symbolically cool brand creator rarity years become global phenomenon clique result co branding two brands initially allowed lv restore image young audience showing close globalized popular culture hand supreme draws benefits partnership attractin g luxury spheres consumers showing streetwear brands challenge dominance luxury brands hearts minds younger consumers diderich barbour x noah barbour british outdoor apparel brand founded john barbour today still family owned business th generation true heritage core values brand generally known durable high quality outdoor jackets offers whole range products designed f full wardrobe barbour brand strong ties tradition struggled reach younger target audience past bottomley barbours design director ian bergin reveals brand issues reaching younger end market thought targeting younger consumer heritage collection high design focus expensive distributed accounts already dealt seems targeting astute customer younger head bottomley autumn barbour first time cobranded capsule collection new york city based streetstyle brand noah founded supremes former creative directo r brendon babenzien noah identifies streetwear incorporates rebellious vitality skate surf music cultures result first co branded collection selling extremely quickly due popularity uniqueness co branded products second co branded collection launched sold quickly springsummer result co branded collections reworked youthful designs barbours signature products throu gh noahs rebellious street surf aesthetic lightweight bedale jacket rejuvenated bold sunflower yellow zebra print instance davey barbour puts collaboration following words collaboration blends noahs rebellious aesthetic barbours iconic british style create range full innovation quality cobranded collections brought together two skill sets created products difficult achieve brands witho ut help another focus example print centric jackets something barbour typically offers jackets go quintessentially british design products maoui ikea x virgil abloh white ikea well known heritage brand founded ingvar kamprad ikea specializes producing furniture create better everyday life many people ikea brand offers variety products consumers lowest prices possible affordable business idea ikea brand considered many market leader home furnishing stores worldwide furthermore one key values ikea herit age brand renew improve ikea brand offering find solutions problems another key value different meaning ikea relating ikeas willingness take risks test unconventional ways way ike lives key values past collaborations previously past one collaborations ikea x virgil abloh white founder designer clothing brand white company brand founded virgil abloh creating combination streetwear luxury clothing ikea virgil abloh collaborated create furniture designed fit millennials according ikea virgil abloh sense style nd knowledge comes current trends millennials seeking addition ikea felt need focus within one field creative discipline work within collabo ration combination one largest furniture companies world fashion brand one highest influences idea behind collaboration create furniture would appreciated millennials would give feeling home current living environment ikea today collaboration two brands clever well planned strategy target young consumers plugging products ikea frame contrary cert aspects collaboration seen following initiatives values ikea possesses portrays frame said due plugging collaboration limited availability accessible eve ryone forcing buy products secondary market five times price reflects poorly sustainability values ikea addition considered follow environmental stewardship competitive shopping products seen contribution issue ecological footprint something ikea consistently works wrong step taken ikea consumers prioritizing brand function frame analysis heritage br ands examining cases heritage quotient hq framework developed urde balmer greyser discovered co branding activities involve heritage brand brands without heritage discussed urde balmer greyser hq integral part heritage brands framework brand established heritage brand heritage time consuming process takes time order gain strong identity posit ioning market therefore brands ikea louis vuitton barbour goldman sachs heritage brands day still market leaders brands present long period time hence history goldman sachs barbour louis vuitton ikea however history element present heritage brands case ikea track record prominent element slogan create better everyday life many p eople ikea promise still fulfil day urde balmer greyser additionally ikea combines longevity core values successfully expresses identity blue yellow logo part use symbols well delivering affordable furniture consumers urde balmer greyser ikea elements clearly present barbour louis vuitton goldman sachs well hq framework clear given cases heritage valuable asset part success continuously work emphasizing heritage brands without heritage looking heritage brands might chosen specific co brands without heritage several specifications common become visible youngness heart co brands young age ie short time existed young young heart leadership team workforce example median employee age apple years old pelisson hartmans virgil abloh offwhite founder born touring dj regularly yotka former supreme creative director noah founder brandon babenzien deepl rooted surf skate culture highsnobiety youngness gives brands certain ability try new ways heritage brands might able go enables connect subcultures like noah supreme virgil abloh white young tech savvy demographic like apples customer base trend setter innovativeness four cases feature co brands heritage brands certain ability deliver new innovative products seen setting trend influencing market supreme virgil abloh offwhite noah apple highly sought trendy brands discovered cases certain style distinct knowledge com es trends market wants reason collections virgil abloh white supreme noah sell record time regularly apple fans camp front stores first ones receive new products newsflare thro ugh brands able build base customers enjoy setting trends like try products less trend savvy even heard modernness important identity co brands portrayed cases known modern todate presence companies presented proud existed long time bring freshness market communicate internally external ly example apples stores known modern design revolutionized retail architecture design open spaces glass walled fronts baldwin use symbols point portrayed heritage brands co brands similar parties like express identity certain symbols followers identify connect brand supreme example distinct logo reached cultstatus copied put clothes brands like company ibf puts supreme logo pieces clothing illegally garc\u00eda gestal noah virgil abloh white distinct logos hat connect unite fans apples logo iconic simplistic image apple bite taken famous companys name eisingerich et al core values also point heritage brands cobrands portr ayed similar strong core values highly important identity defining brand core values co brand regarded internal compass gives away brand going purpose goal like heritage brands company fulfil core values build trust increase brand loyalty urde balmer greyser example noah strong core values towards sustainability et hical production noah barbour result partnership works well brands share integral values brands identity contrast virgil abloh offwhite luxury street style brand share ikeas core values bringing affordable products people ikea therefore co branding activities received fair share criticism aforementioned insights continued framework based hq framework urde balm er greyser proposed figure significant elements heritage brands suggest term novelty brand brands without heritage differentiate figure effect rejuvenated brand identity co branding novelty brands heritage brands mentioned characteristics novelty brands bring aforementioned qualities table highly beneficial rejuvenation process heritage brand combined strengths th rough co branding attributes heritage brand attributes novelty brand benefit adding dimensions respective brand identity brands would struggle achieve valuable assets hence heritage brands co brand novelty brands wanting rejuvenate since novelty brands add complementing values like young ness innovative ness hand heritage brands become old covered dust cases opposite characteristics novelty brands novelty brands bring valuable asset often trend setters advocates change constantly adapting current trends market therefore allowing heritage brands combat signs aging outdated brand thomas kohli collaboration heritage brand novelty brand cause increase turnover heritage brand saguez well increase profits estiler lso seen co branding cause increase media coverage brands involved spill effect consumers taking interest brand cobranding process saguez cobranding heritage brand novelty brands allows develop brand image may otherwise prove difficult target allows new segments kapferer since novelty brands considered trendsetters young creates innovation develops brand value heritage brand seen essential aspect jano\u0161kov\u00e1 et al addition heritage brands reach new group loyal customers novelty brand customer base become users heritage brand goldman sachs co branding creates ability heritage brands develop products extend brand contributes constant necessary building brand innovation relationships brexendorf et al capacity al ter certain core features products made possible cobranding maoui alter aspects brand encourage modernity m\u00fcller et al however brands without heritage offer asset heritage brands opposite well heritage brands due longevity track record urde balmer greyser seen anchor brands lean well established within market co branding brands without heritage attract new customers heritage brand achieved longevity build upon core values allows brands without heritage achieve goals shorter period time become part new brand segment diderich although negative situations outcomes heritage brands may find co branding even though heritage brands utilize co branding way increase relevance facelift bran ds may sometimes forget keep core values forefront collaboration novelty brand align core values heritage brands damaging track record well core values heritage brand misalignment two brands cause negative backlash frame damage view collaboration furthermore aim collaboration may questioned heritage brand prioritize values th e process rejuvenation instead prioritizing novelty brand collaborating frame hence important heritage brands lose track core values hq urde balmer greyser discussio n conclusion paper analysed co branding brand without heritage utilized heritage brands rejuvenate inductive approach based four case studies paper shows heritage brands engage co branded activities order rejuvenate indeed brand identity represents vast aspects actual brand corporation since instance covers vision missions values legitimacy thus heritage brands engage co branding activitie must aware challenges brought brand identity make become successful strategic decision minimize risk damaging literature points brands sometimes forced innovate want stay relevant reach markets leader position carrying heritage brands tend reluctant innovate thus rejuvenate indeed since strong brand identity almost carved rock may intricate take risk tarnishing negative outcomes happen co branding partnership example however rejuvenation process made possible cobranding novelty brands proposed created framework hence heritage brands highly benefit co branding partnership novelty brands order rejuvenate since often trend setters bring youngness modernness convey strong symbols regard brand image nevertheless cobranding strategy must carefully considered beforehand variables allowing respect brand stewardship must imperatively respected order create damage brand heritage implications future research concep tual paper presents framework serve valuable tool brand managers practical implications threefold first suggested co branding framework support heritage brands accurately evaluating co branding strategic de cision rejuvenate secondly research taken perspective heritage brands also helps identify suitable novelty brands engage co branding hence supporting managers strategic decision making maximize outcome collaborations third lastly enabling heritage brands understand engage co branding potential outcomes enhanced well identifying involved risks steer away paper also ad ds implications existing brand management literature developing understanding heritage brands successfully utilize heritage values well reasons rejuvenation co branding takes place ce rtain limitations study aspects researched future first advocated look whether given framework developed outcome cobranding effect two heritag e brands involved process specifically outcome differences secondly future research investigate effect two companies co branding whether possible moreover given framework developed research tested using quantitative approach accurately measure potential benefits co branding lastly research briefly touches upon potential benefits novelty brand would interesting develop understanding particularly novelty brands benefit co branding heritage brand reference list apple newsroom press release introducing apple card new kind credit card created apple online available httpswwwapplecomnewsr oom introducing apple card anew kind ofcredit card created byapple accessed october baldwin e immaculate architectural details apple stores available online httpsarchitizercombloginspirationcolle ctionsapple architecture accessed october barbour history available online httpswwwbarbourcomou r history accessed october barbour noah available online httpswwwbarbourcomnoah accessed october bottomley barbour targeting new generation consumer sub brand beacon available online httpswwwtheindustryfashionhow barbour istargeting anewgeneration consumer withsubbrand beacon accessed october brexendorf bayus b keller k understanding interplay brand innovation management findings future research direction journal academy marketing science pp clique supreme et louis vuitton pourquoi cette collaboration est culturellement importante clique available online httpswwwcliquetvcollaboration entre supreme louis vuitton importante accessed october cooper h merrilees b miller corporate heritage brand management corporate heritage brands versus contemporary corporate brands j brand manag httpsdoi orgludwiglublusebm davey j barbour reunite noah youthful springsummer collection available online httpswwwcomplexcomstyleba rbour noah accessed october diderich joelle louis vuitton unveil supreme collaboration mens show womens wear daily available online httpswwdcommenswear newsmens fashionlouis vuittonsupreme collaboration accessed october estiler keith supreme x louis vuitton collab highlighted reason lvmh sales growth hypebeast available online httpshypebeastcomlvmh sales supreme louis vuitton accessed october forbes worlds valuable brands available online httpswwwforbescomthe worlds valuable brandsfac accessed october eisingerich et al makes brands achieve iconic status pdfavailable httpciteseerxistpsueduviewdocdownlo addoirepreptype pdf accessed october garc\u00eda gestal supreme vs suprem e story streetwear kings legal fake available online httpswwwthemdscomcompaniessupre mevssupreme thestory ofthelegal fakeofthestreetwear cultbrandhtml accessed october ghauri p cateora p international marketing th ed london mcgraw hill goldman sachs goldman sachs online goldmansachscom available httpswwwgoldmansachscomabout usindexhtml accessed october goldman sachs marcus goldman sachs leverages technology legacy financial expertise dynamic co nsumer finance platform available httpswwwgoldmansachscomour firmhistorymoments marcushtml accessed october highsnobiety brendon babenzien available httpswwwhighsnobietycomtagbrendon babenzien accessed october ikeacom ikea online available httpswwwikeacomusenrefgwp start accessed october ikea today tailor made millennials ikea virgil abloh online aboutikeacom available httpsaboutikeacomenlife homebehind scenestailormade millennials byikeaandvirgil abloh accessed octob er jano\u0161kov\u00e1 k kral p krizanova impact business innovations brand value mednarodno inovativno poslovanje journal innovative business management pp jdpower many us credit card issu ers struggle meet evolving customer expectations bright spots exist jd power finds available httpswwwjdpowercombusinesspress releases uscredit cardsatisfaction study accessed october kapferer j new strategic brand management th ed london kogan page kenton cobranding investopedia available online httpswwwinvestopediacomtermsccob randingasp accessed october louis vuitton notre \u00e9tat desprit available online httpsjobslouisvuittoncomfra frcareerspatrimonialnotre etatdesprit accessed october louis vuitton nos audaces available online httpsjobslouisvuittoncomfra frcareerspatrimonialnos audaces accessed october maoui z presenting noah barbours wet weather beating collection available online httpswwwgq magazinecoukfashionarticlebarbour noah brendon babenzien interview accessed october m\u00fcller b kocher b crettaz effects visual rejuvenation brand logos journal business research pp netek k carbone f drinking fountain youth brand rejuvenation case heritage luxury fashion brands masters degree lund university newsflare apple fans camp outside london store available online httpswwwnewsflarecomvideoa pplefanscamp outside london storeapple fanscamp outside london store accessed october noah noah available online httpsnoahnycompagesabout accessed october pelisson hartmans average age employees top tech companies one chart available online httpswwwbusinessinsidercommedian techemployee agechart rusirt accessed october orth u rose g merchant preservation rejuvenation confusion changing package designs heritage brands psychology marketing pp rose g merchant orth u horstmann f emphasizing brand heritage work journal business research pp saguez corentin la collaboration louis vuitton x supreme fait exploser les ventes de lvmh views available online httpsviewsfrcollaboration louis vuitton xsupreme aexploser ventes delvmh accessed october shevlin r apple goldman sachs launch apple pay later buy pay later service available online httpswwwforbescomsitesronshevlin apple andgoldman sachs launch apple paylaterabuynowpay laterserviceshbfe accessed october supreme available online httpswwwsupremenewyorkcomabout accessed october thomas kohli c brand forever framework revitalizing declining dead brands business horizons pp urde greyser corporate brand identity reputation matrix case nobel prize journal brand management pp urde greyser balmer j corporate brands heritage journal brand management pp ikea x virgil abloh collection exercise hype ocrisy frame pp available httpssearch ebscohost comludwiglubluseloginaspxdirecttru edbasuansiteeds livescopesite accessed october yotka brief history virgil ablohs meteoric rise available httpswwwvoguecomarticlevirgil abloh biography career timeline accessed october"
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tL-Artist-Investment-Agreement-Pro-Artist.json

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+    "filename": "tL-Artist-Investment-Agreement-Pro-Artist",
+    "department": "Manager",
+    "cleaned_text": "pro artist agreement investment agreement agreement entered may artist corporatio n address furnishing services artist investor address note artist entering agreement individual via furnishing company see discussion regarding limited liability introduction whereas parties agreement seek advance career artist agree follows investment investor agrees invest minimu two million dollars investment maximum two million five hundred thousand dollars pursuant terms agreement investment shall paid directly company parties agree company shall use investment advance career artist entertainment industry defined satisfy goals set forth marketing plan attached schedule marketing plan provided company reserves right change marketing plan company reasonably believes changes would enhance career artist marketing plan comprehensive blueprint sets forth companys case artists advertising marketing effort period time includes budget specifications artist intends money instance may include amounts hiring publicist andor indie radio promoter also include detailed estimates artists earnings projections may key investors decision support artist note pro artist agreement artist reserves right use investment expenses market plan presented inve stor artist feels money could better spent activities circumstances artists career change payment dates five hundred thousand dollars shall payable company upon execution greement said amount shall paid bank account account owned company check payable artist b company shall right withdraw funds account accordance purposes agreement c investor shall replenish account time less account avoidance doubt time less twenty thousand dollars account investor place least enough money account equal five hundred thousand dollars understood agreed investor shall pay expenses directly rather investor make sufficient funds available company pay expenses e parties hereto agre e purpose investor replenishing account allow artist pay expenses advance artists career parties anticipate least two million dollars required invest artist order genera te net profits defined provided additional funds required amount two million five hundred thousand dollars investor shall make additional funds available although pro artist agreement vestment large limited number installments reasonable f company shall full discretion right exercise independent judgment without approval form investor respect paying individual expense sevent five thousand dollars individual expense excess seventy five thousand dollars investor shall right approve expense provided approval shall unreasonably denied expense best interest advancing artists career reasonable control spending investment return consideration investment investor shall receive total forty per cent net profits defined earned ar tist entertainment industry consideration shall referred herein investment return rate return high side proportion large sum invested company company shall use best efforts laun ch sustain advance artists entertainment industry agreed times term agreement artist shall shareholder officer company definitions net profits purposes agreement shall mean gross earnings defined minus expenses gross earnings purposes agreement shall mean income actually received company artist artists activities entertainment rketing including performance fees sponsorship fees endorsement fees advances guaranties recording royalties salaries bonuses deferred compensation union payments equity shares corporations partnerships shares profits f orm compensation income notwithstanding anything contrary foregoing investment shall deemed gross earnings ii salaries benefits including insurance pensions andor fees paid employees agents company artist shall deemed gross earnings b expenses purposes agreement shall mean actual recording video production costs paid unaffiliated unrelated third parties connection artists recording video recording artist ii actual tour support costs including sound lighting equipment rental transportation accommodations lodging paid connection artists live performances iii actual bona fide documented payments third party connection advancing artists career entertainment industry monies paid connection marketing public relations publicity branding image consulting website development artist management marketing management booking agents accounting legal fees photography wardrobe styling radio promotion manufacturing packaging digital distribution ofpocket expenses incurred connection artist ctivities entertainment industry iv monies needed maintain corporate offices recording studio including rent furnishings recording equipment electricity phone computers etc v five hundred thousand dollars salaries andor benefits paid employees agents artist vi taxes payable artist including federal state city income taxes sales taxes entertainment industry purposes agreement sh mean artists activities entertainment industry follows live performance music performer dancer ii music recordings records including sale lease rental music recordings media throughout world know hereafter developed iii music videos concert films iv aspects motion pictures motion picture marketing including performance directing writing producing v aspects television television marketing including p erformance directing writing producing vi licensing music recordings television movies commercials electronic video games vii merchandise sort including clothes posters stationary etc endorsements product service viii project associated digital entertainment content involving internet mobile technology known hereafter developed ix aspects book publishing including writing x aspects live theatre theatre marketing including acting performing directing producing avoidance doubt agreement pertain apply income received behalf artists individuals except company artist cap investment return notwithstanding anything contrary herein shall cap ten years term date agreement avoidance doubt investors right collect monies artist shall terminate ten years date agreement shall obligation pay investor share monies received company artist said date long term proportion large investment accounting pa yment company shall account investor semi annual basis starting july continue long net profits earned furnishing statements payments due investor deduction permissible expenses accounting tatement shall include description transaction subject agreement including identification third party amount paid nature products andor services payment made accounting statement shall c relevant transactions immediately preceding semi annual period audit investor shall right time give company written notice investors intention examine companys books records respect royalty statement examination shall occur year commenced sooner one month later three months date notice investors sole cost expense certifi ed public accountant attorney designated investor provided engaged outstanding examination companys books records behalf person investor examination shall made companys usu al business hours place company maintains books records relate investor necessary verify accuracy statement statements specified investors notice company company shall obligatio n produce books records b unless investor provides notice examine companys books records within six months receipt investor royalty statement statement rendered investor shall fi nal conclusive binding investor shall constitute account stated investor shall foreclosed maintaining action claim proceeding company forum tribunal respect statement accounting rendered eunder unless action claim proceeding commenced company court competent jurisdiction within one year date statement accounting received investor c investor acknowledges company books nd records contain confidential trade information neither investor investors representatives communicate others use behalf person facts information obtained result examination companys books r ecords except may required law judicial decree legal counsel investor hereby acknowledges sought received legal advice independent counsel voluntarily waived right independent counsel wi th respect terms provision contained agreement investor acknowledges entertainment industry highly risky business may repaid earn net profits note contact makes clear investor may never recoup investment independent contractor investor company shall relationship independent contractors nothing herein shall construed place investor company relationship principal gent employer employee master servant partners joint venturers neither party shall expressly implications represented authority make contracts name binding obligate manner notices notices reports accountings communication investor company may required desires send must delivered either certified mail return receip requested parties addresses first written address designated investor company b electronic mail following addresses company ii investor assi gnment investor may assign agreement rights hereunder person firm corporation including corporation investor principal provided investor shall remain responsible payments required made agreement ii assignee necessary cash hand make payments required agreement notwithstanding foregoing company may assign agreement obligations herein ent ire understanding agreement constitutes entire understanding parties reference matter supersedes prior agreements written oral agreement cannot modified except written instrument signed pa rties governing law agreement made construed laws state new york respect contracts executed performed state enforcement provision agreement shall found invalid unenforceable provision shall invalidate way affect enforceability remainder agreement agreed accepted investor company fso artist name authorized signatory"
+}

tL-How Much To Join TAXI A&R Music Service.json

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+    "filename": "tL-How Much To Join TAXI A&R Music Service",
+    "department": "Manager",
+    "cleaned_text": "ta r g e yo u r u c h e u l elist music publishers recordlabels film tv musicsupervisorsleft rightabcmtvnbcspikefoxcbscapitol recrordswarner brothersbravoatlanic recordshbouniversal music groupaeshowtimehistoryrounderusaparamountemivhanimal planet pmpage warner brothers recordsbetsongbmgespninterscope recordsfox sportsword recordstntcnbccnnhallmark networkownpbsthe science channelsyfytbsclick see music industry lookingfor right nowget free daily music opportunity alertsheres help outaxi delivers targeted opportunities right front doorrecord labels publishers music libraries film tv musicsupervisors tell us kind songs instrumental tracks artiststhey currently need tell see match yourmusic send us ar team prescreen thecompany needs pmpage music ontarget great send musicbecomes solicited came trusted industry sourcethats usyoull get different opportunities every month comein nearly every genre think rock pop country adultcontemporary modern rock jazz filmtv new age instrumentaland style youd commonly hear radio inmovies tv shows video games commercialsthousands independent songwriters artists composers havemade record deals publishing deals film tv music licensing dealsand countless sync placements using taxiplus free membersonly convention youll get tolisten learn mingle many industrys top decisionmakersthousands songwriters artists composers come overthe world network music industry decision makers eachother taxi road rallyi told rally would lifechanging experience itproved absolutely trueadriana lycettewant meet top music industry executivesfacetofaceyoull get plenty chances free membersonly conventionthe road rally music conventions cost much perperson become taxi member youll get two free ticketsto many people think best convention kind pmpage thats value get free taxi membershipjoin us rally meet top film tv music supervisorsproduction music library executives music publishers multiplatinumproducers hit songwriters music marketing experts arexecutives major indie labels carefully select paneliststeachers mentors give honest answers without theego hipperthanyou attitude youll find otherconventionsif want network collaborate musicians andsongwriters convention feel like heaven earth peoplewho come rally world famous warm unbelievablyinclusive incredibly generous powerful weekend youliterally wont want end pmpage hollywood trailer music supervisor naaman snell takes look cdgiven taxi member al sanchez hollywood film music supervisor beth amy rosenblatt takes cds froma member amazing music supervisor listening qa panelheld saturday taxi road rallyyo u keep moneyif strike deal make gazillion dollars youll keep gazilliondollars percentages publishing splits go taxi entire yearof service inexpensive youll probably spend less taxithan designer coffee much less youd spend tripto la ny nashville couple hours music attorneyclick join taxi pmpage yo u l l l g e f u l l n e ye rmoneyback guarantee confident youll love belonging taxi wellshoulder risk think industry listings arent bestyouve ever seen well refund membership fee full dontthink feedback helps improve music ditto samegoes unmatched customer service call question ora problem youre greeted one friendliest helpfulpeople youve ever met business well refund membershipfeeand thats day guarantee full oneyear guaranteeyes read correctly give full year make sure yourehappy listings feedback customer service yourenot mail letter day period telling us youre notand well refund first years membership feefor obvious reasons cant guarantee youll get deal taxior music forwarded depends music youpitch well target pitches guarantee appliesonly first year membership fee include renewals orany additionalupgraded services offered taxiwe regret cant give refunds based financial difficulties theinability dedicate appropriate time writing pitching yourmusic taxi outside success quality recordings orbecoming discouraged music isnt yet pmpage help thats wed like use service afull yeargetting opinions family friends isnice butgetting objective detailed feedback hollywood musicsupervisors hit songwriters ar people publishers recordproducers priceless become part taxi like havingyour personal team industry pros giving tips techniquesand fresh ideasmany members use feedback whip music shapebefore spend time money record album submit itto record labels music supervisors music libraries publishersyoull never regret didnt add bridge change lyricor make chorus punchier play industry pro orrelease finished record well help get right itsetched stone much worth youthis works better hopehow many years already wasted hoping success fallfrom sky lap taxi gives specific targets anddeadlines help stop procrastinating become proactivewhy wait music supervisors ar people publishers stumbleon web page millions songwriters composers andartists competing attentioncan honestly say social media significant impact onyour career friends followers great music pmpage industry decision makers asking music much much betterclick join taxitaxi members music hollywoodblockbusters tv shows virtually every networkand desks ar executives every majorlabelgot questionsdoes taxi take percentagetaxi almost sounds good true know legitimatewhy companies tell taxi theyre looking fordoes taxi get listings artists bands songwriters composerswhat styles music frequently requestedwho ar peoplecant buy directory tip sheet send music recordcompanies myselfdo get one chance send musicwill taxi give feedback every song instrumental track submitdoes taxi submission feedoes taxi split submission fees companies requestingmusicdoes taxi check companies works withif music forwarded chances listened toby ar person asked itisnt much competition expect music beforwardeddoes taxi members places ushow taxi handle submissions pmpage percentage members get forwardedwhats taxis success ratiowhat kinds deals taxi members signedcan sign publishing management production companyand send material several people membershipcan join studio submit demos clientshow much taxi costhow long membership lasthow much renew membershipshould wait material totally finished join taxiyo u l l f n l l g e yo u r h music business competitive dont run raceyou chance win taxi membership keep wellinformed highlymotivated connected real musicindustry ever dreamed possibleready quit procrastinatingso say ready quit procrastinating manyyears talking something serious yourmusic opportunity right front time nowbecome member taxi today get heardclick join taxi pmpage"
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