Q: Bill.  I want to learn how to make jingles but when I try doing it, it just sound random and off key, like the chords are fighting with each other rather than working together to create a catch jingle.  I would not want to copy you, but what's your approach to coming up with a jingle and the chords that support it?
A: it comes naturally to me, but that's probably because i've spent literally my entire life hearing and experiencing and playing and experimenting with music, up down and slant ways