Q: What confuses you about the concept of favourites?
A: most things are made up of so many different elements, many of which can be so likable and/or unlikable in so many different ways. even if you could figure out whether you 'like' an entire thing, then you would have to figure out if you actually like it more or less than another thing. and then on top of that, you expect that to never change? it's a mindfuck.