Q: why did you decide to put your music on spotify, which is ad-supported for non-premium users, even though you are typically very against putting ads on your contents?
A: spotify seems to have captured the majority of the world's music listeners. so my music needs to be there. this is part of the same strategy of having my content be as readily available as possible. if i could get rid of the ads, of course i would. but no artist is allowed to to do that on spotify. like it or not, that's where everybody is listening to music. so my music needs to be there. you wouldn't believe how long i had to wait, and how many different people i am paying, just to get my music on there. but that's a story for another time