Q: or was that recorded on its own for the video  (I'm guessing the jingle at the end was)?
A: after brainstorming the video and coming up empty handed, it occured to me immediately upon pressing the stop button that i should do it based on the rambling phrase that i had come up with in the brainstorm, and that i also would need to include the journal footage to have it make sense. that was really the first time i got a chance to do some playing around with editing that stuff, and including artifacts such as bits of other videos, writing lists, etc. i also would have to decide what 'whatever' was, but that was a no brainer and i figured that out immediately