Q: How do you handle the notion of consumer expectation when doing something as personal as music? Or do you not handle it?
A: i was able to spend an obscene amount of time developing the product outside the realm of any consumer on earth. i was so confident in where i was going that i knew it would be the right product, especially for the right consumer(s). then when the consumer(s) arrived i was already well accustomed to the strategy and there was certainly no need to change it. but i do find that i need some shades or blinds occasionally, just so i can see what i'm doing a little more clearly