### Clue: Profit from popular event split by Greer evenly (8)
### Answer: INCREASE 
 ### Explanation: Definition: Profit
 [ IN(popular/fashionable) + CASE(event, as in "in the case of non-payment …") ] **containing**(split by) **2nd and 4th letters of**(… evenly) "Greer".
Answer:  … in something beneficial leads to gain/profit.