### Clue: Regard standard record brand (4)
### Answer: MARK 
 ### Explanation: Definition: Regard,standard,record,brand
 Multiple defns: 1st: Consider, as in "You'll be sorry. Mark my words"; and 2nd: A degree or level of quality, as in "this is below the mark"; and 3rd: To use a line, figure or symbol as a record of something; and 4th: A distinguishing mark, eg. on cattle to denote the owner, or on products to show the make.