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Browse files- README.md +382 -0
- bank_churn_prediction_model.pkl +3 -0
- churn-predicton.ipynb +0 -0
- requirements.txt +22 -0
README.md
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| 1 |
+
# Bank Customer Churn Prediction π¦π
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| 2 |
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## Introduction π
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| 4 |
+
This project implements a comprehensive machine learning pipeline to predict customer churn in banking. Customer churnβthe rate at which customers stop doing business with an entityβis a critical metric in banking, where acquiring new customers costs 5-25x more than retaining existing ones. Our model identifies at-risk customers and provides actionable insights to develop targeted retention strategies.
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| 5 |
+
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| 6 |
+
## Dataset Overview π
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| 7 |
+
The analysis uses a bank customer dataset containing 10,000+ records with the following features:
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| 8 |
+
- **Customer ID Information**: RowNumber, CustomerId, Surname (removed during preprocessing)
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| 9 |
+
- **Demographics**: Age, Gender, Geography
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| 10 |
+
- **Account Information**: CreditScore, Balance, Tenure, NumOfProducts, HasCrCard, IsActiveMember, EstimatedSalary
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| 11 |
+
- **Target Variable**: Exited (0 = Stayed, 1 = Churned)
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| 12 |
+
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| 13 |
+
## Complete ML Pipeline π
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| 14 |
+
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| 15 |
+
### 1. Exploratory Data Analysis (EDA) π
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| 16 |
+
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| 17 |
+
Our EDA process uncovers critical patterns in customer behavior:
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| 18 |
+
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| 19 |
+
#### Target Variable Distribution
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| 20 |
+

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| 21 |
+
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| 22 |
+
This plot visualizes the class imbalance in our dataset, showing approximately 20% of customers churned. This imbalance necessitates special handling techniques like SMOTE during model training.
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| 23 |
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| 24 |
+
#### Categorical Features Analysis
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| 25 |
+

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| 26 |
+
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| 27 |
+
These visualizations reveal:
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| 28 |
+
- **Geography**: German customers have significantly higher churn rates (32%) compared to France (16%) and Spain (17%)
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| 29 |
+
- **Gender**: Female customers show higher churn tendency (25%) versus males (16%)
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| 30 |
+
- **Card Ownership**: Minimal impact on churn decisions
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| 31 |
+
- **Active Membership**: Inactive members are much more likely to churn (27%) than active members (14%)
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| 32 |
+
- **Number of Products**: Customers with 1 or 4 products show highest churn rates (27% and 100% respectively)
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| 33 |
+
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| 34 |
+
#### Numerical Features Distribution
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| 35 |
+

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| 36 |
+
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| 37 |
+
Key insights:
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| 38 |
+
- **Age**: Older customers (40+) are more likely to churn
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| 39 |
+
- **Balance**: Customers with higher balances show increased churn probability
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| 40 |
+
- **Credit Score**: Moderate correlation with churn
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| 41 |
+
- **Tenure & Salary**: Limited direct impact on churn
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| 42 |
+
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| 43 |
+
#### Correlation Heatmap
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| 44 |
+

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| 45 |
+
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| 46 |
+
The correlation matrix reveals:
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| 47 |
+
- Moderate positive correlation between Age and Exited (0.29)
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| 48 |
+
- Weaker correlations between other numerical features and churn
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| 49 |
+
- Limited multicollinearity among predictors, favorable for modeling
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| 50 |
+
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| 51 |
+
### 2. Feature Engineering π οΈ
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| 52 |
+
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| 53 |
+
Beyond standard preprocessing, we implemented advanced feature creation:
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| 54 |
+
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| 55 |
+
```python
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| 56 |
+
# Create powerful derived features
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| 57 |
+
df_model['BalanceToSalary'] = df_model['Balance'] / (df_model['EstimatedSalary'] + 1)
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| 58 |
+
df_model['SalaryPerProduct'] = df_model['EstimatedSalary'] / (df_model['NumOfProducts'].replace(0, 1))
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| 59 |
+
df_model['AgeToTenure'] = df_model['Age'] / (df_model['Tenure'] + 1)
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| 60 |
+
```
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| 61 |
+
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| 62 |
+
These engineered features capture complex relationships:
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| 63 |
+
- **BalanceToSalary**: Indicates financial leverage and liquidity preference
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| 64 |
+
- **SalaryPerProduct**: Reflects product efficiency relative to income level
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| 65 |
+
- **AgeToTenure**: Measures customer loyalty relative to life stage
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| 66 |
+
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| 67 |
+
Our preprocessing pipeline handles both numerical and categorical features appropriately:
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| 68 |
+
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| 69 |
+
```python
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| 70 |
+
# Preprocessing pipeline
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| 71 |
+
numerical_transformer = Pipeline(steps=[
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| 72 |
+
('imputer', SimpleImputer(strategy='median')),
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| 73 |
+
('scaler', StandardScaler())
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| 74 |
+
])
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| 75 |
+
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| 76 |
+
categorical_transformer = Pipeline(steps=[
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| 77 |
+
('imputer', SimpleImputer(strategy='most_frequent')),
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| 78 |
+
('onehot', OneHotEncoder(handle_unknown='ignore'))
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| 79 |
+
])
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| 80 |
+
|
| 81 |
+
preprocessor = ColumnTransformer(
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| 82 |
+
transformers=[
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| 83 |
+
('num', numerical_transformer, num_features),
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| 84 |
+
('cat', categorical_transformer, cat_features)
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| 85 |
+
])
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| 86 |
+
```
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| 87 |
+
|
| 88 |
+
### 3. Handling Class Imbalance with SMOTE π
|
| 89 |
+
|
| 90 |
+
Bank churn datasets typically suffer from class imbalance. Our implementation of Synthetic Minority Over-sampling Technique (SMOTE) creates synthetic examples of the minority class (churned customers):
|
| 91 |
+
|
| 92 |
+
```python
|
| 93 |
+
# Apply SMOTE to handle class imbalance
|
| 94 |
+
smote = SMOTE(random_state=42)
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| 95 |
+
X_train_resampled, y_train_resampled = smote.fit_resample(X_train_processed, y_train)
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| 96 |
+
|
| 97 |
+
# Class distribution before and after SMOTE
|
| 98 |
+
print(f"Original training set class distribution: {np.bincount(y_train)}")
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| 99 |
+
print(f"Class distribution after SMOTE: {np.bincount(y_train_resampled)}")
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| 100 |
+
```
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| 101 |
+
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| 102 |
+
SMOTE works by:
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| 103 |
+
1. Taking samples from the minority class
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| 104 |
+
2. Finding their k-nearest neighbors
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| 105 |
+
3. Generating synthetic samples along the lines connecting a sample and its neighbors
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| 106 |
+
4. Creating a balanced dataset without information loss
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| 107 |
+
|
| 108 |
+
This technique improved our model's recall by approximately 35% without significantly sacrificing precision.
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| 109 |
+
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| 110 |
+
### 4. Model Implementation and Evaluation π§
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| 111 |
+
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| 112 |
+
We implemented and compared four powerful classification algorithms:
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| 113 |
+
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| 114 |
+
#### Logistic Regression
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| 115 |
+
- A probabilistic classification model that estimates the probability of churn
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| 116 |
+
- Provides readily interpretable coefficients for feature importance
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| 117 |
+
- Serves as a baseline for more complex models
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| 118 |
+
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| 119 |
+
#### Random Forest
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| 120 |
+
- Ensemble method using multiple decision trees
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| 121 |
+
- Handles non-linear relationships and interactions between features
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| 122 |
+
- Provides feature importance metrics based on Gini impurity or information gain
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| 123 |
+
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| 124 |
+
#### Gradient Boosting
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| 125 |
+
- Sequential ensemble method that corrects errors from previous models
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| 126 |
+
- Excellent performance for classification tasks
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| 127 |
+
- Handles imbalanced data well
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| 128 |
+
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| 129 |
+
#### XGBoost
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| 130 |
+
- Advanced implementation of gradient boosting
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| 131 |
+
- Includes regularization to prevent overfitting
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| 132 |
+
- Often achieves state-of-the-art results on structured data
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| 133 |
+
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| 134 |
+
#### ROC Curves Comparison
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| 135 |
+

|
| 136 |
+
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| 137 |
+
This plot compares the ROC curves for all models, showing:
|
| 138 |
+
- Area Under the Curve (AUC) for each model
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| 139 |
+
- True Positive Rate vs. False Positive Rate tradeoff
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| 140 |
+
- Superior performance of ensemble methods (XGBoost, Gradient Boosting, Random Forest)
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| 141 |
+
- Baseline performance of Logistic Regression
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| 142 |
+
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| 143 |
+
#### Confusion Matrix Example
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| 144 |
+

|
| 145 |
+
|
| 146 |
+
The confusion matrix visualizes:
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| 147 |
+
- True Negatives: Correctly predicted staying customers
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| 148 |
+
- False Positives: Incorrectly predicted as churning
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| 149 |
+
- False Negatives: Missed churn predictions
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| 150 |
+
- True Positives: Correctly identified churning customers
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| 151 |
+
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| 152 |
+
### 5. Hyperparameter Tuning with GridSearchCV βοΈ
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| 153 |
+
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| 154 |
+
To optimize model performance, we implemented GridSearchCV:
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| 155 |
+
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| 156 |
+
```python
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| 157 |
+
# Example for Gradient Boosting hyperparameter optimization
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| 158 |
+
param_grid = {
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| 159 |
+
'n_estimators': [100, 200, 300],
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| 160 |
+
'learning_rate': [0.01, 0.1, 0.2],
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| 161 |
+
'max_depth': [3, 5, 7],
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| 162 |
+
'min_samples_split': [2, 5, 10],
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| 163 |
+
'subsample': [0.8, 0.9, 1.0]
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| 164 |
+
}
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| 165 |
+
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| 166 |
+
grid_search = GridSearchCV(
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| 167 |
+
estimator=base_model,
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| 168 |
+
param_grid=param_grid,
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| 169 |
+
cv=3,
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| 170 |
+
scoring='roc_auc',
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| 171 |
+
n_jobs=-1,
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| 172 |
+
verbose=2
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| 173 |
+
)
|
| 174 |
+
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| 175 |
+
grid_search.fit(X_train_resampled, y_train_resampled)
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| 176 |
+
```
|
| 177 |
+
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| 178 |
+
GridSearchCV systematically:
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| 179 |
+
1. Creates all possible combinations of hyperparameters
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| 180 |
+
2. Evaluates each combination using cross-validation
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| 181 |
+
3. Selects the best-performing configuration
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| 182 |
+
4. Provides insights into parameter sensitivity
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| 183 |
+
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| 184 |
+
This process improved our model's AUC-ROC score by 7-12% compared to default configurations.
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| 185 |
+
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| 186 |
+
### 6. Feature Importance Analysis π
|
| 187 |
+
|
| 188 |
+

|
| 189 |
+
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| 190 |
+
This visualization ranks features by their impact on prediction, revealing:
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| 191 |
+
- **Age**: Most influential factor (relative importance: 0.28)
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| 192 |
+
- **Balance**: Strong predictor (relative importance: 0.17)
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| 193 |
+
- **Geography_Germany**: Significant geographical factor (relative importance: 0.11)
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| 194 |
+
- **NumOfProducts**: Important product relationship indicator (relative importance: 0.08)
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| 195 |
+
- **IsActiveMember**: Key behavioral predictor (relative importance: 0.07)
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| 196 |
+
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| 197 |
+
For tree-based models, feature importance is calculated based on the average reduction in impurity (Gini or entropy) across all nodes where the feature is used.
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| 198 |
+
|
| 199 |
+
### 7. Customer Risk Segmentation π―
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| 200 |
+
|
| 201 |
+

|
| 202 |
+
|
| 203 |
+
We segmented customers into risk categories based on churn probability:
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| 204 |
+
|
| 205 |
+
```python
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| 206 |
+
# Segment customers based on churn risk
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| 207 |
+
df_model['ChurnProbability'] = final_pipeline.predict_proba(X)[:, 1]
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| 208 |
+
df_model['ChurnRiskSegment'] = pd.cut(
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| 209 |
+
df_model['ChurnProbability'],
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| 210 |
+
bins=[churn_min, churn_min + churn_step, churn_min + 2*churn_step,
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| 211 |
+
churn_min + 3*churn_step, churn_max],
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| 212 |
+
labels=['Low', 'Medium-Low', 'Medium-High', 'High']
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| 213 |
+
)
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| 214 |
+
```
|
| 215 |
+
|
| 216 |
+
The visualization shows:
|
| 217 |
+
- **Age trend**: Steadily increases with risk level
|
| 218 |
+
- **Balance distribution**: Higher among high-risk segments
|
| 219 |
+
- **Credit Score**: Slightly lower in high-risk segments
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| 220 |
+
- **Tenure**: Shorter for higher risk customers
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| 221 |
+
- **Activity Status**: Significantly lower in high-risk segments
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| 222 |
+
|
| 223 |
+
This segmentation enables targeted interventions based on risk profile.
|
| 224 |
+
|
| 225 |
+
## Model Performance Metrics π
|
| 226 |
+
|
| 227 |
+
For our best model (Gradient Boosting after hyperparameter tuning):
|
| 228 |
+
|
| 229 |
+
| Metric | Score |
|
| 230 |
+
|--------|-------|
|
| 231 |
+
| Accuracy | 0.861 |
|
| 232 |
+
| AUC-ROC | 0.873 |
|
| 233 |
+
| Precision | 0.824 |
|
| 234 |
+
| Recall | 0.797 |
|
| 235 |
+
| F1-Score | 0.810 |
|
| 236 |
+
| 5-Fold CV AUC | 0.857 Β± 0.014 |
|
| 237 |
+
|
| 238 |
+
These metrics indicate:
|
| 239 |
+
- **High Accuracy**: 86.1% of predictions are correct
|
| 240 |
+
- **Excellent AUC**: Strong ability to distinguish between classes
|
| 241 |
+
- **Balanced Precision/Recall**: Good performance on both identifying churners and limiting false positives
|
| 242 |
+
- **Robust CV Score**: Model performs consistently across different data subsets
|
| 243 |
+
|
| 244 |
+
## Business Insights and Recommendations πΌ
|
| 245 |
+
|
| 246 |
+
### Key Risk Factors
|
| 247 |
+
|
| 248 |
+
1. **Age**: Customers over 50 have 3x higher churn probability
|
| 249 |
+
- **Recommendation**: Develop age-specific loyalty programs
|
| 250 |
+
|
| 251 |
+
2. **Geography**: German customers show 32% churn rate vs. 16-17% elsewhere
|
| 252 |
+
- **Recommendation**: Implement region-specific retention strategies
|
| 253 |
+
|
| 254 |
+
3. **Product Portfolio**: Customers with single products churn at higher rates
|
| 255 |
+
- **Recommendation**: Cross-sell complementary products with bundled incentives
|
| 256 |
+
|
| 257 |
+
4. **Account Activity**: Inactive members have 93% higher churn probability
|
| 258 |
+
- **Recommendation**: Create re-engagement campaigns for dormant accounts
|
| 259 |
+
|
| 260 |
+
5. **Balance-to-Salary Ratio**: Higher ratios correlate with increased churn
|
| 261 |
+
- **Recommendation**: Offer financial advisory services to high-ratio customers
|
| 262 |
+
|
| 263 |
+
### Implementation Strategy
|
| 264 |
+
|
| 265 |
+
Our model enables a tiered approach to retention:
|
| 266 |
+
|
| 267 |
+
```
|
| 268 |
+
FOR EACH customer IN customer_base:
|
| 269 |
+
churn_probability = model.predict_proba(customer_data)
|
| 270 |
+
|
| 271 |
+
IF churn_probability > 0.75: # High risk
|
| 272 |
+
implement_urgent_retention_actions()
|
| 273 |
+
ELIF churn_probability > 0.50: # Medium-high risk
|
| 274 |
+
schedule_proactive_outreach()
|
| 275 |
+
ELIF churn_probability > 0.25: # Medium-low risk
|
| 276 |
+
include_in_satisfaction_monitoring()
|
| 277 |
+
ELSE: # Low risk
|
| 278 |
+
maintain_standard_engagement()
|
| 279 |
+
```
|
| 280 |
+
|
| 281 |
+
## Model Deployment Preparation π
|
| 282 |
+
|
| 283 |
+
The complete model pipeline (preprocessing + model) is saved for deployment:
|
| 284 |
+
|
| 285 |
+
```python
|
| 286 |
+
# Save the final model
|
| 287 |
+
joblib.dump(final_pipeline, 'bank_churn_prediction_model.pkl')
|
| 288 |
+
```
|
| 289 |
+
|
| 290 |
+
In production environments, this model can be:
|
| 291 |
+
1. Integrated with CRM systems for automated risk scoring
|
| 292 |
+
2. Deployed as an API for real-time predictions
|
| 293 |
+
3. Used in batch processing for periodic customer risk assessment
|
| 294 |
+
4. Embedded in a business intelligence dashboard
|
| 295 |
+
|
| 296 |
+
## Usage Instructions π
|
| 297 |
+
|
| 298 |
+
### Running the Complete Analysis
|
| 299 |
+
```bash
|
| 300 |
+
# Clone repository
|
| 301 |
+
git clone https://github.com/AnilKumarK26/Churn_Prediction.git
|
| 302 |
+
cd Churn_Prediction
|
| 303 |
+
|
| 304 |
+
# Install dependencies
|
| 305 |
+
pip install -r requirements.txt
|
| 306 |
+
|
| 307 |
+
# Execute the pipeline
|
| 308 |
+
run churn-prediction.ipynb
|
| 309 |
+
```
|
| 310 |
+
|
| 311 |
+
### Using the Trained Model for Predictions
|
| 312 |
+
```python
|
| 313 |
+
import joblib
|
| 314 |
+
import pandas as pd
|
| 315 |
+
|
| 316 |
+
# Load the model
|
| 317 |
+
model = joblib.load('bank_churn_prediction_model.pkl')
|
| 318 |
+
|
| 319 |
+
# Prepare customer data
|
| 320 |
+
new_customers = pd.read_csv('new_customers.csv')
|
| 321 |
+
|
| 322 |
+
# Make predictions
|
| 323 |
+
churn_probabilities = model.predict_proba(new_customers)[:, 1]
|
| 324 |
+
print(f"Churn probabilities: {churn_probabilities}")
|
| 325 |
+
|
| 326 |
+
# Classify based on probability threshold
|
| 327 |
+
predictions = model.predict(new_customers)
|
| 328 |
+
print(f"Churn predictions: {predictions}")
|
| 329 |
+
```
|
| 330 |
+
|
| 331 |
+
## Project Structure π
|
| 332 |
+
|
| 333 |
+
```
|
| 334 |
+
Bank-Customer-Churn-Prediction/
|
| 335 |
+
βββ churn-prediction.ipynb # Main implementation script
|
| 336 |
+
βββ README.md # Project documentation
|
| 337 |
+
βββ requirements.txt # Dependencies list
|
| 338 |
+
βββ bank_churn_prediction_model.pkl # Trained model pipeline
|
| 339 |
+
βββ visualizations/
|
| 340 |
+
β βββ churn_distribution.png # Target distribution
|
| 341 |
+
β βββ categorical_analysis.png # Categorical features
|
| 342 |
+
β βββ numerical_distributions.png # Numerical features
|
| 343 |
+
β βββ correlation_heatmap.png # Feature correlation
|
| 344 |
+
β βββ all_roc_curves.png # Model comparison
|
| 345 |
+
β βββ confusion_matrix_*.png # Model-specific matrices
|
| 346 |
+
β βββ feature_importance.png # Feature impact
|
| 347 |
+
β βββ risk_segment_analysis.png # Segment analysis
|
| 348 |
+
βββ data/
|
| 349 |
+
βββ Churn_Modelling.csv # Dataset
|
| 350 |
+
```
|
| 351 |
+
|
| 352 |
+
## Technical Dependencies π§
|
| 353 |
+
|
| 354 |
+
```
|
| 355 |
+
# requirements.txt
|
| 356 |
+
pandas==1.3.4
|
| 357 |
+
numpy==1.21.4
|
| 358 |
+
matplotlib==3.5.0
|
| 359 |
+
seaborn==0.11.2
|
| 360 |
+
scikit-learn==1.0.1
|
| 361 |
+
imbalanced-learn==0.8.1
|
| 362 |
+
xgboost==1.5.0
|
| 363 |
+
joblib==1.1.0
|
| 364 |
+
```
|
| 365 |
+
|
| 366 |
+
## Conclusion π―
|
| 367 |
+
|
| 368 |
+
This project demonstrates how machine learning can transform customer retention in banking:
|
| 369 |
+
|
| 370 |
+
1. **Data-driven insights** replace guesswork in identifying at-risk customers
|
| 371 |
+
2. **Proactive intervention** becomes possible before customers churn
|
| 372 |
+
3. **Resource optimization** through targeting high-risk segments
|
| 373 |
+
4. **Business impact quantification** via clear performance metrics
|
| 374 |
+
5. **Actionable strategies** derived from model insights
|
| 375 |
+
|
| 376 |
+
The approach can be extended and refined with additional data sources and more frequent model updates to create a continuous improvement cycle in customer retention management.
|
| 377 |
+
|
| 378 |
+
## Contact π¬
|
| 379 |
+
|
| 380 |
+
For questions or collaboration opportunities, please reach out via:
|
| 381 |
+
- Email: anilkumarkedarsetty@gmail.com
|
| 382 |
+
- GitHub: https://github.com/AnilKumarK26
|
bank_churn_prediction_model.pkl
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|
| 1 |
+
version https://git-lfs.github.com/spec/v1
|
| 2 |
+
oid sha256:2ebfe1e197a86b24e84c86af4e71bc1d82f485f5e73085ce19df0a1beda158da
|
| 3 |
+
size 945020
|
churn-predicton.ipynb
ADDED
|
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|
requirements.txt
ADDED
|
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|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
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|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 1 |
+
# Core requirements
|
| 2 |
+
pandas>=1.3.0
|
| 3 |
+
numpy>=1.21.0
|
| 4 |
+
scikit-learn>=1.0.0
|
| 5 |
+
imbalanced-learn>=0.8.0
|
| 6 |
+
xgboost>=1.5.0
|
| 7 |
+
joblib>=1.0.0
|
| 8 |
+
|
| 9 |
+
# Visualization
|
| 10 |
+
matplotlib>=3.5.0
|
| 11 |
+
seaborn>=0.11.0
|
| 12 |
+
|
| 13 |
+
# Optional (for additional functionality)
|
| 14 |
+
# (Uncomment if needed)
|
| 15 |
+
# tensorflow>=2.6.0
|
| 16 |
+
# keras>=2.6.0
|
| 17 |
+
# lightgbm>=3.3.0
|
| 18 |
+
# catboost>=1.0.0
|
| 19 |
+
|
| 20 |
+
# Jupyter notebook support (if running in notebook)
|
| 21 |
+
# ipykernel>=6.0.0
|
| 22 |
+
# notebook>=6.4.0
|