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I blogged in January about HappySlip’s Mac song. I couldn’t believe Apple didn’t jump on one of the most powerful marketing opportunities available. Sponsoring an Internet superstar. They still haven’t. |
Then I saw this video by Christopher Mast (one of my favorite “up and coming” YouTube creators). Christopher is commenting on the controversial subject of “video blogging,” and sadly the video has a tragic ending. |
What would it cost Rayban or another sunglasses manufacturer to respond to his joke and send him a pair of shades? Or maybe J&J to send him some bandages? |
Sending free product to video creators with established audiences is an absolute no-brainer. Want to find out who’s creating buzz? Look no farther than the people that have YouTube subscriptions. |
And I’m not just saying that as a creator that wants free stuff (although we both know that’s a bias here). As a marketer by day, I have to point out… |
There are people with significant audiences that will delightfully plug your product at virtually zero cost. Why wouldn’t you jump all over this? |
Author: Nalts |
Hi. I'm Nalts. |
9 thoughts on “Free Ticket to “Consumer Generated Media”” |
1. While they’re at it, perhaps Ferrari International should give that dumbass Eddie Griffin a new Enzo Ferrari. The videos of him crashing that sweet ride have probably pulled in over a million views. Of course, that would be like $1.20 a view… |
2. I think part of the problem is the way advertisers have been doing business. |
If they do invest in one person and that person cracks up or says, “Ya know what? After thinking about this product it actually sucks!” the product is now tainted. |
Remember the Country Time Lemonade man? |
That’s why it’s important that the people they send products to or pay should be wholesome and stable and under contract. |
I think the actor’s union also has something to do with average people being spokespersons. |
Nalts, you need a union card and an agent! |
3. It seems that all these big companies feel this whole “Viral Video” popularity isn’t going to last long so why even bother with it. Seriously, I don’t see why they wouldn’t send out some small things like a hat or t-shirt to a few of the top creators and see what they do with it. Most commercials today suck anyway so why not let people that are actually creative plug a company’s product a little. |
I’m fine with it just as long as video creators don’t begin making videos where the first 10 secs of every single video they make is a plug for some product like vagisil or depends just because they sent the creators some free tubes and adult diapers. |
4. Commercials are not entertainment, no matter how entertaining. Using YouTube to sell products is as legitimate as using USA Today. If a company can get folks to produce ads for them on the cheap, then they will do it. |
5. So Nalts… Mentos gave you a big supply of giant Mentos. |
That video is so funny. It’s an advertisement next to one of our videos |
on and I couldn’t be happier. |
6. YouTube does produce a great audience but most visitors are looking for funny films not adverts. |
Most of the advert films do not get watched all the way through. |
Comments are closed. |
Westward Leaning: Your New Favorite Sunglasses |
Photo: Westward Leaning |
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There's a sort of magical class at Stanford Business School from which brands like Victoria's Secret and Nike have emerged. Robert Denning isn't saying that Westward Leaning`s next, but we wouldn't rule it out. |
Denning and his co-founder, Karlygash Burkitbayeva, came up with the idea for their new line of sunglasses after a brainstorming session. The two were trying to figure out "the ways in which high-end retail could engage with contemporary social issues in a truly authentic and genuine way. Rather than use social issues merely for marketing, we wanted to see if it would be possible to make these issues core to a brand's identity, and central to the actual design and manufacturing," Denning said. Obviously, they found a way, and now the school project's turned into an actual brand, selling on their own site and hitting Moda Operandi at the end of the month (expect to see them on some major physical shelves come fall). |
Their sunglasses come in just one shape: a classic wayfarer. "I literally bought, like every style of wayfarer on the market to figure out the perfect, universally flattering shape," Denning said. Mission accomplished. The glasses, which come in just black and tortoise, either matte or shiny, have a slight cat eye and bendable joints, so that they actually do look good on everyone. It's the various materials on the arms of each frame that keep things interesting. |
"We decided that integrating unique materials—ones that were related to key social issues—offered a way to make a thoughtful, sincere connection to social issues that went beyond mere marketing," Denning says. "We've always loved sunglasses, but they also seemed the ideal vehicle for implementing this concept: we could inlay the unique materials (brass, aluminum, wood, antler, etc.) into "base" frame and create a product that would (hopefully) look good on everyone, while also carrying a meaningful social message that included a charitable component as well." Those antlers, by the way, are bought from boy scouts who've scoured the country's national parks in search of the horns while the wood comes from California's beloved redwood trees. |
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Next week, they're launching neon lenses, a beach essential gone luxury, and eventually, they'll expand beyond shades. For now, snag a pair here, and let us know how many people stop you on the street! |
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Published Apr 21. 2017 - 5 months ago |
Updated or edited Apr 21. 2017 |
Karel Liška |
Karel Liška was huge in many ways, the pioneer of Czech fly fishing who was also a beekeeper, liked tarot games and was an virtuoso zither player. |
A young Liška |
Good company |
Liška's house |
Karel Liška |
Břetislav Kašpar |
The first recorded use of an artificial fly was by Roman Claudius Aelianus at the end of the 2nd century. He described the practice of Macedonian anglers on the Astraeus River (Greek). |
Here in the Czech Republic the story of fly fishing started a lot later. At least if we talk about the "English" style of fly fishing with wooden rods, line from horse hair or silk and a reel - a wide drum which spooled out freely. It's no more than 130-140 years old maximum and one of the first and biggest fly fishermen here in the heart of Europe was, without a doubt, Karel Liška. |
When saying ''one of the biggest'', I mean it very literally. |
He was 240 centimeters tall |
(7 feet 10.5 inches) and weighed about 140 kilos (300 lbs). He was born March 18th 1863 in Skola, situated in Galicia. Back then a big part of Europe was united under the Austro-Hungarian empire. Therefore his family was free to move to any other part of the monarchy, and so they did. They relocated to a little town called Strážnice in the Moravia region. Karel grew up here, studied in an agricultural school and learned about his passion, fishing, specifically on the Moravia river. |
Around 1890 he inherited a water mill from his grandfather František Walda. |
The mill was located in Dobřív on the Klabava, a river in the western part of the Czech Republic 70 kilometers from the river Otava in Žichovice – the place where he laid down the cornerstone of Czech fly fishing. |
He rented a 7 kilometer stretch of this river for a time period of about 26 years - 1906 to 1932. The rental fee was 10 kilos of brown trout per year and the contract was always signed for 12 years at a time. |
To describe his personality, let's say he was a huntsman. He had grown alpines in his garden, he was a beekeeper, liked tarot games and was an virtuosic zither player. He loved hunting dog breeds, especially Dachshunds. And He was an old bachelor. As one quote says: "Bachelors have consciences, married men have wives." So clearly Karel Liška too had a conscience. |
Liška on the Otava |
Liška was a large man |
A large man |
Břetislav Kašpar |
He became very passionate |
about the modern “sport“ way of fishing, fishing for pleasure and competition, mainly fly fishing. |
Using thin, weak lines. |
Give the fish a chance. |
Catch and release. |
Don't fish during spawning or during drought. |
Protect the waters and its inhabitants. |
...and so on... |
We all know to respect and follow these rules nowadays, but it's necessary to realize that back then the normal way of fishing was to use traps, fish baskets, spears, or even poison. Here is a recipe for all: mix earthworms with "true lover's knot" (a poisonous flower), throw it into a river… and wait. |
Liška was constantly trying to change this way of behavior. And as he used to say: "Every fisherman should first of all be a good character, an expert on his hobby and an unselfish improver and protector of the waters." |
Fishing Gazette |
Fishing Gazette |
Břetislav Kašpar |
Liška had been learning foreign languages |
so he was able to study foreign fishing literature. He subscribed to the Fishing Gazette journal from London. He was also the very first Czech fly fishing writer, best known as the author of "Sport Fishing For Trouts", published in 1926 by A. Neubert, Prague. He really was one of the fly fishing pioneers. |
In the whole of Austria-Hungary, there was only one Fly Fishing shop, the Wollzeille in Vienna. They also sold his fly the "Liška Hackle". But the shop was far away and it was too expensive for Liška. So he started building, innovating and repairing all the tools that he needed. He himself had only one rod with black leather grip with only one cane tip, equipped with an English reel, priced at 4 UK£. |
Liška was often fishing "wet" - just wearing wool stockings and leather hobnailed boots. An upright hat, size 65, was an integral part of his outfit. He was wet wading well into his 70's. |
Liška Hackle |
Liška Hackle |
Břetislav Kašpar |
Liška created the first |
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