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๊ทธ๋ฆฌ๊ณ  ์šฐ๋ฆฌ๋Š” ๋งŽ์€ ์ ์—์„œ ๊ผด์ฐŒ์ž…๋‹ˆ๋‹ค. ์˜ˆ๋ฅผ ๋“ค์–ด, ์‚ฌํšŒ์  ์š”์ธ.
And we are last place in so many things -- for example, social factors.
์šฐ๋ฆฌ๋Š” ์œ ๋Ÿฝ ๊ตญ๊ฐ€ ์ค‘ ํ˜์‹ ์— ์žˆ์–ด์„œ ๊ผด์ฐŒ์ž…๋‹ˆ๋‹ค.
We're last place in Europe in innovation.
๋ฐ”๋กœ ์—ฌ๊ธฐ ์šฐ๋ฆฌ๋Š” ๋งจ ๋งˆ์ง€๋ง‰์—, ๋งจ ๋ฐ‘์— ์žˆ์Šต๋‹ˆ๋‹ค. ํ˜์‹ ์„ ๊ฐ€์น˜์žˆ๊ฒŒ ์ƒ๊ฐํ•˜์ง€ ์•Š๋Š” ๋ฌธํ™”๋กœ์„œ ๊ผด์ฐŒ์ž…๋‹ˆ๋‹ค.
There we are right at the end, right at the bottom, last place as a culture that doesn't value innovation.
์šฐ๋ฆฌ๋Š” ์˜๋ฃŒ์—์„œ ๋งˆ์ง€๋ง‰์ด๊ณ  ๊ทธ๊ฒƒ์€ ๊ฑด๊ฐ•ํ•˜๊ฒŒ ์ž˜ ์‚ด๊ณ  ์žˆ๋‹ค๋Š” ๋Š๋‚Œ์— ์žˆ์–ด์„œ ์ค‘์š”ํ•ฉ๋‹ˆ๋‹ค.
We're last place in health care, and that's important for a sense of well-being.
์šฐ๋ฆฌ๋Š” ๋‹จ์ง€ E.U.์—์„œ ๋งˆ์ง€๋ง‰์ด ์•„๋‹ˆ๋ผ ์œ ๋Ÿฝ์—์„œ ๋งˆ์ง€๋ง‰์ž…๋‹ˆ๋‹ค. ์•„์ฃผ ๋งก๋ฐ”๋‹ฅ์— ์žˆ์Šต๋‹ˆ๋‹ค.
And there we are, not just last in the E.U., we're last in Europe, at the very bottom.
๊ทธ๋ฆฌ๊ณ  ์ตœ์•…์ธ ๊ฒƒ์€ 3์ฃผ ์ „์— ๋‚˜์˜จ ํ†ต๊ณ„์น˜์ธ๋ฐ, ์—ฌ๋Ÿฌ๋ถ„ ๋Œ€๋ถ€๋ถ„์€ ์ด๋ฏธ ์ฝ์–ด ๋ณด์…จ์„ ๊ฒ๋‹ˆ๋‹ค. '์ด์ฝ”๋…ธ๋ฏธ์ŠคํŠธ'์— ๋‚˜์™”์Šต๋‹ˆ๋‹ค.
And worst of all, it just came out three weeks ago, many of you have seen it, The Economist.
์šฐ๋ฆฌ๋Š” ์ง€๊ตฌ์ƒ์—์„œ ๊ฐ€์žฅ ์Šฌํ”ˆ ๊ณณ์ž…๋‹ˆ๋‹ค. 1์ธ๋‹น GDP๋ฅผ ๊ธฐ์ค€์œผ๋กœ - ์ง€๊ตฌ์ƒ์—์„œ ๊ฐ€์žฅ ์Šฌํ”ˆ ๊ณณ์ด๋ผ๊ณ ์š”.
We're the saddest place on Earth, relative to GDP per capita -- the saddest place on Earth.
์ด์ œ๊นŒ์ง€๋Š” ์‚ฌํšŒ๋ฉด์ด์—ˆ๊ณ , ์ด์ œ ๊ต์œก๋ฉด์„ ๋ด…์‹œ๋‹ค.
That's social. Let's look at education.
๋˜๋‹ค๋ฅธ OECD์—์„œ ์ž‘์„ฑํ•œ 3์ฃผ ์ „ ๋ณด๊ณ ์„œ์—์„œ๋Š” ๋ช‡ ๋“ฑ์„ ํ–ˆ์„๊นŒ์š”?
Where do we rank three weeks ago in another report by the OECD?
๋…ํ•ด, ์ˆ˜ํ•™, ๊ณผํ•™์—์„œ ๊ผด์ฐŒ๋ฅผ ํ–ˆ๋‹ต๋‹ˆ๋‹ค. ๊ผด์ฐŒ์š”!
Last in reading, math and science. Last.
์‚ฌ์—…์„ ๋ด…์‹œ๋‹ค. ๊ธฐ์—…์ด ์‚ฌํšŒ์— ํ˜œํƒ์„ ์ œ๊ณตํ•˜๋Š” ๊ฒƒ์— ์žˆ์–ด์„œ
Business: The lowest perception in the E.U.
E.U.์—์„œ ๊ฐ€์žฅ ์•ˆ์ข‹์€ ์ธ์‹์„ ๋ฐ›๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
that entrepreneurs provide benefits to society.
๊ทธ ๊ฒฐ๊ณผ๋กœ ์–ด๋–ค ์ผ์ด ๋ฒŒ์–ด์งˆ๊นŒ์š”?
Why as a result, what happens?
๊ธฐ์—…์ด ์‚ฌ์—…์„ ์‹œ์ž‘ํ•˜๋Š”๋ฐ ์žˆ์–ด์„œ ๊ฐ€์žฅ ๋‚ฎ์€ ๋น„์œจ์„ ์ฐจ์ง€ํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค.
The lowest percentage of entrepreneurs starting businesses.
๊ฒฝ์ œ์˜ ์—”์ง„์€ ์ค‘์†Œ๊ธฐ์—…์ž„์„ ์•Œ๊ณ  ์žˆ์Œ์—๋„ ๋ถˆ๊ตฌํ•˜๊ณ  ๋ง์ž…๋‹ˆ๋‹ค.
that everybody knows that small business is the engine of economies.
์šฐ๋ฆฌ๋Š” ๊ฐ€์žฅ ๋งŽ์€ ์‚ฌ๋žŒ๋“ค์€ ๊ณ ์šฉํ•˜๊ณ , ๊ฐ€์žฅ ๋งŽ์€ ์„ธ๊ธˆ์„ ๋งŒ๋“ญ๋‹ˆ๋‹ค.
We hire the most people; we create the most taxes.
์ž, ์šฐ๋ฆฌ์˜ ์—”์ง„์ด ๊ณ ์žฅ ๋‚ฌ์–ด์š”. ์–ด๋–ป๊ฒŒ ๋์„๊นŒ์š”?
So if our engine's broken, guess what?
์œ ๋Ÿฝ์—์„œ 1์ธ๋‹น GDP ๊ผด์ฐŒ์ž…๋‹ˆ๋‹ค.
Last in Europe GDP per capita.
๊ผด์ฐŒ.
Last.
๊ทธ๋ž˜์„œ ์—ฌ๋Ÿฌ๋ถ„, 62%์˜ ๋ถˆ๊ฐ€๋ฆฌ์•„์ธ๋“ค์ด ๋ฏธ๋ž˜์— ๋Œ€ํ•ด ๋‚™๊ด€์ ์ด์ง€ ์•Š์€ ๊ฒƒ์€ ๋†€๋ž„ ๋งŒํ•œ ์ผ๋„ ์•„๋‹™๋‹ˆ๋‹ค.
So it's no surprise, guys, that 62 percent of Bulgarians are not optimistic about the future.
์šฐ๋ฆฌ๋Š” ํ–‰๋ณตํ•˜์ง€ ์•Š๊ณ  ๊ต์œก๋„ ์•ˆ์ข‹๊ณ  ๊ทธ๋ฆฌ๊ณ  ์šฐ๋ฆฌ์˜ ๊ธฐ์—…์€ ์ตœ์•…์ž…๋‹ˆ๋‹ค.
We're unhappy, we have bad education, and we have the worst businesses.
์—ฌ๋Ÿฌ๋ถ„ ์ด๊ฒƒ๋“ค์€ ์‚ฌ์‹ค์ž…๋‹ˆ๋‹ค.
And these are facts, guys.
์ด์•ผ๊ธฐ๊ฐ€ ์•„๋‹™๋‹ˆ๋‹ค. ๋ฏฟ๊ฒŒ ํ•˜๋ ค๊ณ  ํ•˜๋Š”๊ฒŒ ์•„๋‹ˆ์—์š”.
This isn't story tale; it's not make-believe.
์•„๋‹™๋‹ˆ๋‹ค.
It's not.
๋ถˆ๊ฐ€๋ฆฌ์•„์— ๋Œ€ํ•œ ์ €์˜ ์Œ๋ชจ๊ฐ€ ์•„๋‹™๋‹ˆ๋‹ค. ๋ชจ๋‘ ์‚ฌ์‹ค๋“ค์ด์—์š”.
It's not a conspiracy I have got against Bulgaria. These are facts.
๊ทธ๋ž˜์„œ ์šฐ๋ฆฌ์˜ ์‹œ์Šคํ…œ์€ ๊ณ ์žฅ์ด๋ผ๋Š” ๊ฒƒ์„ ๋งค์šฐ ๋ช…๋ฐฑํžˆ ํ•ด์•ผํ•œ๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค.
So I think it should be really, really clear that our system is broken.
์šฐ๋ฆฌ๊ฐ€ ์ƒ๊ฐํ•˜๋Š” ๋ฐฉ์‹, ์šฐ๋ฆฌ๊ฐ€ ํ–‰๋™ํ•˜๋Š” ๋ฐฉ๋ฒ•- ์šฐ๋ฆฌ ํ–‰๋™์˜ ์šด์˜ ์ฒด์ œ๊ฐ€ ๊ณ ์žฅ ๋‚ฌ์–ด์š”.
The way we think, the way we behave, our operating system of behaving is broken.
์šฐ๋ฆฌ๊ฐ€ ์ƒ๊ฐํ•˜๊ณ  ํ–‰๋™ํ•˜๋Š” ๋ฐฉ์‹์— ๊ธ‰๊ฒฉํ•œ ๋ณ€ํ™”๊ฐ€ ํ•„์š”ํ•ฉ๋‹ˆ๋‹ค. ๋” ๋‚˜์€ ๋ถˆ๊ฐ€๋ฆฌ์•„๋กœ ๋ณ€ํ•˜๊ธฐ ์œ„ํ•ด์„œ, ์ž์‹ ์„ ์œ„ํ•ด, ์นœ๊ตฌ๋“ค์„ ์œ„ํ•ด, ๊ทธ๋ฆฌ๊ณ  ์šฐ๋ฆฌ ๊ฐ€์กฑ๊ณผ ์šฐ๋ฆฌ์˜ ๋ฏธ๋ž˜๋ฅผ ์œ„ํ•ด์„œ ๋ง์ž…๋‹ˆ๋‹ค.
We need a drastic change in the way we think and behave to transform Bulgaria for the better, for ourselves, for our friends, for our family and for our future.
์–ด๋–ป๊ฒŒ ์ด๋ ‡๊ฒŒ ๋œ ๊ฑฐ์ฃ ?
How did this happen?
์ž, ๊ธ์ •์ ์œผ๋กœ ์ƒ๊ฐํ•ฉ์‹œ๋‹ค. ์šฐ๋ฆฌ๋Š” ๊ธ์ •์ ์œผ๋กœ ๋ ๊ฑฐ์˜ˆ์š”. ์–ด๋–ป๊ฒŒ ์ด๋ ‡๊ฒŒ ๋œ ๊ฑฐ์ฃ ?
Let's be positive now. We're going to get positive. How did this happen?
์—ฌ๋Ÿฌ๋ถ„ ๋ช‡๋ช‡์—๊ฒŒ๋Š” ๊ทน๋‹จ๊ฒƒ์ผ ์ˆ˜๋„ ์žˆ๊ฒ ์ง€๋งŒ ์ €๋Š” ์šฐ๋ฆฌ๊ฐ€ ์ž์‹ ์„ ์žฅ์• ์ธ์œผ๋กœ ๋งŒ๋“ค๊ธฐ ๋•Œ๋ฌธ์— ์šฐ๋ฆฌ๊ฐ€ ๊ผด์ฐŒ์ธ ๊ฒƒ์ด๋ผ๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค.
I think we're last because -- and this is going to be drastic to some of you -- because we are handicapping ourselves.
์šฐ๋ฆฌ๋Š” ๋†€์ด๋ฅผ ๊ฐ€์น˜์žˆ๊ฒŒ ์ƒ๊ฐํ•˜์ง€ ์•Š๊ธฐ ๋•Œ๋ฌธ์— ์ž์‹ ์„ ์ €์ง€ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
We're holding ourselves back because we don't value play.
๊ทธ๋ž˜์š”, ๋†€์ด๋ผ๊ณ  ํ–ˆ์Šต๋‹ˆ๋‹ค.
I said "play," all right.
๋†€์ด๊ฐ€ ๋ฌด์—‡์ธ์ง€ ์žŠ์—ˆ์„ ๊ฒฝ์šฐ๋ฅผ ๋Œ€๋น„ํ•ด์„œ- ์ด๊ฒƒ์ด ๋ฐ”๋กœ ๋†€์ด์ž…๋‹ˆ๋‹ค.
In case some of you forgot what play is, this is what play looks like.
์•„๊ธฐ๋“ค์€ ๋†‰๋‹ˆ๋‹ค. ์–ด๋ฆฐ์ด๋“ค๋„ ๋†‰๋‹ˆ๋‹ค. ์„ฑ์ธ๋“ค๋„ ๋†‰๋‹ˆ๋‹ค.
Babies play, kids play, adults play.
์šฐ๋ฆฌ๋Š” ๋†€์ด๋ฅผ ์ค‘์š”ํ•˜๊ฒŒ ์ƒ๊ฐํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค.
We don't value play.
์‚ฌ์‹ค, ์šฐ๋ฆฌ๋Š” ๋†€์ด๋ฅผ ํ‰๊ฐ€ ์ ˆํ•˜ํ•ฉ๋‹ˆ๋‹ค.
In fact, we devalue play.
๊ทธ๋ฆฌ๊ณ  ์šฐ๋ฆฌ๋Š” ๊ทธ๊ฒƒ์„ 3๊ฐ€์ง€ ์˜์—ญ์—์„œ ํ‰๊ฐ€ ์ ˆํ•˜ํ•ฉ๋‹ˆ๋‹ค.
And we devalue it in three areas.
์•„๊นŒ์™€ ๋˜‘๊ฐ™์€ 3๊ฐœ์˜ ๋ถ„์•ผ๋กœ ๋Œ์•„๊ฐ‘์‹œ๋‹ค.
Let's go back to the same three areas.
์‚ฌํšŒ์  : 45๋…„๋™์•ˆ์˜ ๋ฌด์—‡?
Social: 45 years of what?
45๋…„ ๋™์•ˆ์˜ ๊ณต์‚ฐ์ฃผ์˜ - 45๋…„ ๋™์•ˆ ๊ฐœ์ธ๋ณด๋‹ค ์‚ฌํšŒ์™€ ๊ตญ๊ฐ€๋ฅผ ์ค‘์š”์‹œ ํ–ˆ๊ณ  ์ฐฝ์˜์„ฑ, ๊ฐœ์ธ์˜ ์ž๊ธฐ ํ‘œํ˜„๊ณผ ํ˜์‹ ์„ ๋ฌด์‹ฌ์ฝ” ์ง“๋ˆŒ๋Ÿฌ๋ฒ„๋ ธ์Šต๋‹ˆ๋‹ค.
Of communism -- of valuing the society and the state over the individual and squashing, inadvertently, creativity, individual self-expression and innovation.
๊ทธ๋Ÿผ ๊ฐœ์ธ ๋Œ€์‹ ์— ์šฐ๋ฆฌ๋Š” ๋ฌด์—‡์„ ์ค‘์š”์‹œ ํ•ฉ๋‹ˆ๊นŒ?
And instead, what do we value?
์šฐ๋ฆฌ๊ฐ€ ์ง€์‹์„ ์ ์šฉํ•˜๊ณ  ์ƒ์‚ฐํ•˜๊ณ  ์‚ฌ์šฉํ•˜๋Š” ๋ฐฉ๋ฒ•์ด ์šฐ๋ฆฌ ์‚ฌํšŒ์ , ์ œ๋„์  ์ƒํ™ฉ์— ์˜ํ•ด ์˜ํ–ฅ์„ ๋ฐ›๊ธฐ ๋•Œ๋ฌธ์ธ๋ฐ์š”, ๊ทธ๋Ÿฐ ์‚ฌ์‹ค์ด ์šฐ๋ฆฌ์—๊ฒŒ ๊ณต์‚ฐ์ฃผ์˜์—์„œ ์–ด๋–ป๊ฒŒ ํ•˜๋ผ๊ณ  ๋งํ•˜๋˜๊ฐ€์š”?
Because it's shown the way we apply, generate and use knowledge is affected by our social and institutional context, which told us what in communism?
์ง„์ง€ํ•˜๋ผ๊ณ  ํ•ฉ๋‹ˆ๋‹ค.
To be serious.
์ง„์‹ค๋กœ, ์ง„์‹ค๋กœ ์ง„์ง€ํ•˜๋ผ๊ณ  ๋ง์ž…๋‹ˆ๋‹ค.
To be really, really serious.
๊ทธ๋ ‡๊ฒŒ ๋งํ–ˆ์Šต๋‹ˆ๋‹ค.
It did.
(๋ฐ•์ˆ˜) ์ง„์ง€ํ•ด์ง€์„ธ์š”.
(Applause) Be serious.
์ €๋Š” ์ด ๊ณต์›์—์„œ ์–ผ๋งˆ๋‚˜ ๋งŽ์ด ํ•€์ž”์„ ๋“ค์—ˆ๋Š”์ง€ ๋ง๋„ ๋ชปํ•  ์ง€๊ฒฝ์ž…๋‹ˆ๋‹ค. ์ œ ์•„์ด๋ฅผ ๋•…๋ฐ”๋‹ฅ์—์„œ ๋†€๊ฒŒ ํ–ˆ๋‹ค๊ณ  ๋ง์ž…๋‹ˆ๋‹ค.
I can't tell you how many times I've been scolded in the park for letting my kids play on the ground.
ํ•˜๋‚˜๋‹˜์€ ์•„์ด๋“ค์ด ๋”๋Ÿฌ์šด ๊ณณ์—์„œ ๋…ธ๋Š” ๊ฒƒ์„ ๊ธˆ์ง€ํ•˜์…จ์Šต๋‹ˆ๋‹ค. ์‹ฌ์ง€์–ด ๋ฌผ์—์„œ๋„์š”, ๋ฌผ์ด ์•„์ด๋“ค์„ ์ฃฝ์ผ๊ฑฐ๋ผ๊ณ  ํ•ฉ๋‹ˆ๋‹ค.
Heaven forbid they play in the dirt, the kal, or even worse, lokvi, water -- that will kill them.
์ €๋Š” ์šฐ๋ฆฌ๊ฐ€ ์•„์ด๋“ค์„ ๋„ˆ๋ฌด ๋งŽ์ด ๋†€๊ฒŒํ•ด์„œ๋Š” ์•ˆ๋œ๋‹ค๋Š” ๋ง์„ ๋“ฃ์Šต๋‹ˆ๋‹ค. ์™œ๋ƒํ•˜๋ฉด ์ธ์ƒ์€ ์ง„์ง€ํ•˜๊ณ  ์šฐ๋ฆฌ๋Š” ์•„์ด๋“ค์„ ์‚ถ์˜ ์ง„์ง€ํ•จ์„ ์œ„ํ•ด ๊ต์œก์‹œ์ผœ์•ผ ํ•˜๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค.
I have been told by babas and dyados that we shouldn't let our kids play so much because life is serious and we need to train them for the seriousness of life.
์šฐ๋ฆฌ์—๊ฒŒ๋Š” ์ „์Šน๋˜์–ด ์˜ค๋Š” ์‹ฌ๊ฐํ•œ ๋น„์œ ์ „์  ์ „๋‹ฌ์š”์†Œ๊ฐ€ ์žˆ์Šต๋‹ˆ๋‹ค.
We have a serious meme running through.
๊ทธ๊ฒƒ์€ ์šฐ๋ฆฌ์—๊ฒŒ ํ๋ฅด๊ณ  ์žˆ๋Š” ์‚ฌํšŒ์  ์œ ์ „์ž์ž…๋‹ˆ๋‹ค.
It's a social gene running through us.
๊ทธ๊ฒƒ์€ ์‹ฌ๊ฐํ•œ ์œ ์ „์ž์ž…๋‹ˆ๋‹ค.
It's a serious gene.
45๋…„ ๋์–ด์š” ๊ทธ๊ฒƒ์ด ์ œ๊ฐ€ ์•„๊ธฐ์š”์†Œ๋ผ๊ณ  ๋ถ€๋ฅด๋Š” ๊ฒƒ์„ ์ฐฝ์กฐํ–ˆ์–ด์š”.
It's 45 years of it that's created what I call the "baba factor."
(์›ƒ์Œ) (๋ฐ•์ˆ˜) ์–ด๋–ป๊ฒŒ ์ž‘๋™๋˜๋‚˜ ๋ณด์‹œ์ฃ .
(Laughter) (Applause) And here's how it works.
1 ๋‹จ๊ณ„ : ์—ฌ์„ฑ์ด "์ „ ์•„๊ธฐ๋ฅผ ๊ฐ–๊ณ  ์‹ถ์–ด์š”.[๋ถˆ๋ถ„๋ช…] ์•„๊ธฐ์š”"๋ผ๊ณ  ๋งํ•ฉ๋‹ˆ๋‹ค.
Step one: woman says, "I want to have a baby. Iskam baby."
2 ๋‹จ๊ณ„ : ์šฐ๋ฆฌ์—๊ฒŒ ์•„๊ธฐ๊ฐ€ ์ƒ๊ฒจ์š”. ์™€์šฐ!
Step two: we get the baby. Woohoo!
ํ•˜์ง€๋งŒ ์„ธ๋ฒˆ์งธ ๋‹จ๊ณ„์—์„œ๋Š” ์–ด๋–ค ์ผ์ด ๋ฒŒ์–ด์ง€๋‚˜์š”?
But then what happens in step three?
๋‚œ ์ผํ„ฐ์— ๋Œ์•„๊ฐ€๊ณ  ์‹ถ์–ด์š”. ๋‚ด ๊ฒฝ๋ ฅ์„ ์ถ”๊ฐ€ํ•˜๊ธฐ ์œ„ํ•ด์„œ๋‚˜ ์•„๋‹ˆ๋ฉด ๊ทธ๋ƒฅ ์ปคํ”ผ๋ฅผ ๋งˆ์‹œ๊ณ  ์‹ถ์–ด์„œ์ง€์š”.
I want to go back to work because I need to further my career or I just want to go have coffees.
์ „ ์•„๊ธฐ์—๊ฒŒ [๋ถˆ๋ถ„๋ช…]์„ ์ฃผ๋ ค๊ณ  ํ•ฉ๋‹ˆ๋‹ค.
I'm going to give bebko to baba.
๊ทธ๋Ÿฌ๋‚˜ ์šฐ๋ฆฌ๋Š” ๊ธฐ์–ต ํ•  ํ•„์š”๊ฐ€ ์žˆ์–ด์š”. ๊ทธ ์•„๊ธฐ๋Š” 45๋…„๊ฐ„ ๊ณ„์†๋œ ์‹ฌ๊ฐํ•œ ๋น„์œ ์ „์  ์ „๋‹ฌ์š”์†Œ์— ๊ฐ์—ผ๋˜์–ด ์™”์Šต๋‹ˆ๋‹ค.
But we need to remember that baba's been infected by the serious meme for 45 years.
๊ทธ๋ž˜์„œ ๋ฌด์Šจ ์ผ์ด ์ผ์–ด๋‚˜๋‚˜์š”?
So what happens?
๊ทธ๋…€๋Š” ์•„๊ธฐ์—๊ฒŒ ๊ทธ ๋ฐ”์ด๋Ÿฌ์Šค๋ฅผ ์ „์—ผ์‹œํ‚ต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ๊ทธ๋ ‡๊ฒŒ ์‹ฌ๊ฐํ•œ ์ „๋‹ฌ์š”์†Œ๊ฐ€ ์šฐ๋ฆฌ์˜ ์šด์˜์ฒด๊ณ„๋ฅผ ๋ฒ—์–ด๋‚˜๋Š” ๋ฐ๋Š” ๋ ˆ๋“œ์šฐ๋“œ ๋‚˜๋ฌด๊ฐ€ ์ž๋ผ๋Š”๊ฒƒ ๋งŒํผ ์•„์ฃผ ์•„์ฃผ ์˜ค๋ž˜ ๊ฑธ๋ฆฝ๋‹ˆ๋‹ค.
She passes that virus on to baby, and it takes a really, really, really long time -- as the redwood trees -- for that serious meme to get out of our operating system.
๊ทธ ๋‹ค์Œ์—” ๋ฌด์Šจ ์ผ์ด ์ผ์–ด๋‚˜์ฃ ?
What happens then?
๊ณจ๋™ํ’ˆ ์ฒ˜๋Ÿผ ์˜ค๋ž˜๋œ ๊ต์œก ์‹œ์Šคํ…œ์ด ๊ฐ–์ถ”์–ด์ง„ ๊ต์œก์˜ ์žฅ์œผ๋กœ ํŒŒ๊ณ  ๋“ค์–ด ๊ฐ‘๋‹ˆ๋‹ค. ๊ทธ ๊ต์œก ์‹œ์Šคํ…œ์€ 100๋…„๊ฐ„ ๊ฑฐ์˜ ๋ฐ”๋€Œ์ง€ ์•Š์•˜๊ตฌ์š”, ๊ทธ๊ฒƒ์€ ํ‹€์— ๋ฐ•ํžŒ ํ•™์Šต, ์•”๊ธฐ, ํš์ผํ™”์— ๊ฐ€์น˜๋ฅผ ๋‘๊ณ , ์ž๊ธฐ ํ‘œํ˜„, ์ž๊ธฐ ์ฃผ๋„์  ํ•™์Šต, ์งˆ๋ฌธ, ์ฐฝ์˜์„ฑ๊ณผ ๋†€์ด๋ฅผ ํ‰๊ฐ€์ ˆํ•˜ ํ•ฉ๋‹ˆ๋‹ค.
It goes into education where we have an antiquated education system that has little changed for 100 years, that values rote learning, memorization and standardization, and devalues self-expression, self-exploration, questioning, creativity and play.
๊ทธ๊ฒƒ์€ ์“ฐ๋ ˆ๊ธฐ ์‹œ์Šคํ…œ์ž…๋‹ˆ๋‹ค.
It's a crap system.
์ด ์ด์•ผ๊ธฐ๋Š” ์‹คํ™”์ž…๋‹ˆ๋‹ค: ์ œ ์•„์ด๊ฐ€ ๋‹ค๋‹ ํ•™๊ต๋ฅผ ์ฐพ์•„ ๋‹ค๋…”์Šต๋‹ˆ๋‹ค.
True story: I went looking for a school for my kid.
์ด ์ผ๋ฅ˜ ์†Œ๊ทœ๋ชจ ํ•™๊ต์— ์ฐพ์•„ ๊ฐ”๋”๋‹ˆ, ๊ทธ๋“ค์€ ์ˆ˜ํ•™์€ ์ผ์ฃผ์ผ์— 10 ์‹œ๊ฐ„ ๊ณต๋ถ€ํ•˜๊ฒŒ ๋ ๊ฑฐ๊ณ , ๊ณผํ•™์€ ์ผ์ฃผ์ผ์— ์—ฌ๋Ÿ ์‹œ๊ฐ„, ์ฝ๊ธฐ๋Š” ํ•˜๋ฃจ์— ๋‹ค์„ฏ ์‹œ๊ฐ„ ๊ทธ๋ฆฌ๊ณ  ์ด ๋ชจ๋“  ๊ฒƒ๋“ค์„ ๊ณต๋ถ€ํ•˜๊ฒŒ ๋  ๊ฑฐ๋ผ๊ณ  ํ•ฉ๋‹ˆ๋‹ค.
We went to this prestigious little school and they say they're going to study math 10 times a week and science eight times a week and reading five times a day and all this stuff.
์šฐ๋ฆฌ๊ฐ€ "๋†€์ด์™€ ํœด์‹์€์š”?"๋ผ๊ณ  ๋ฌผ์—ˆ๋”๋‹ˆ,
And we said, "Well what about play and recess?"
"ํ•˜ํ•˜, ์šฐ๋ฆฌ ์Šค์ผ€์ฅด์— ๊ทธ๋Ÿฐ ๊ฑด ํ•œ ์ˆœ๊ฐ„๋„ ์—†์Šต๋‹ˆ๋‹ค."๋ผ๊ณ  ๋Œ€๋‹ตํ•ฉ๋‹ˆ๋‹ค.
And they said, "Ha. There won't be a single moment in the schedule."
(์›ƒ์Œ) ๊ทธ๋ž˜์„œ ์šฐ๋ฆฌ๋Š”, "๊ทธ๋Š” ๋‹ค์„ฏ ์‚ด์ด์˜ˆ์š”"๋ผ๊ณ  ๋งํ–ˆ์Šต๋‹ˆ๋‹ค.
(Laughter) And we said, "He's five."
๋ฒ”์ฃ„์ง€์š”, ๋ฒ”์ฃ„.
What a crime. What a crime.
๊ทธ๋ฆฌ๊ณ  ์šฐ๋ฆฌ์˜ ๊ต์œก ์‹œ์Šคํ…œ์ด ์‹ฌ๊ฐํ•˜๋‹ค๋Š” ๊ฒƒ์ด ๋ฒ”์ฃ„์ž…๋‹ˆ๋‹ค. ์•„๋ฌด๋Ÿฐ ์˜์‹๋„ ์—†๋Š”, ์ด๋ฏธ ๋“œ๋ฆด๋กœ ๊ตฌ๋ฉ์ด ๋šซ๋ฆฐ ๊ณณ์— ๋ณผํŠธ๋‚˜ ๋ฐ•์•„ ๋Œ€๋Š” ๋กœ๋ด‡๊ฐ™์€ ๋…ธ๋™์ž๋ฅผ ๋งŒ๋“œ๋Š”๋ฐ ์‹ ์ค‘ํ•˜๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค.
And it's a crime that we're creating mindless, robotic workers to put bolts in pre-drilled holes.
๊ทธ๋Ÿฌ๋‚˜ ๋ฏธ์•ˆํ•œ ๋ง์”€์ด์ง€๋งŒ, ์˜ค๋Š˜๋‚ ์˜ ๋ฌธ์ œ๋Š” ์‚ฐ์—… ํ˜๋ช…์˜ ๋ฌธ์ œ๊ฐ€ ์•„๋‹™๋‹ˆ๋‹ค.
But I'm sorry, the problems of today are not the problems of the Industrial Revolution.
์šฐ๋ฆฌ๋Š” ์ ์‘๋ ฅ์ด ํ•„์š”ํ•ด์š”. ์ฐฝ์˜์ ์ด๊ณ  ํ˜์‹ ์ ์ผ ์ˆ˜ ์žˆ๋„๋ก ๋ฐฐ์šธ ์ˆ˜ ์žˆ๋Š” ๋Šฅ๋ ฅ ๋ง์ž…๋‹ˆ๋‹ค.
We need adaptability, the ability to learn how to be creative and innovative.
์šฐ๋ฆฌ๋Š” ๊ธฐ๊ณ„ํ™”๋œ ๋…ธ๋™์ž๋ฅผ ํ•„์š”ํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค.
We don't need mechanized workers.
๊ทธ๋Ÿฌ๋‚˜, ์ด์ œ๋Š” ์šฐ๋ฆฌ์˜ ๋ฌธํ™”์š”์†Œ๊ฐ€ ๋†€์ด์˜ ๊ฐ€์น˜๋ฅผ ์ธ์ •ํ•˜์ง€ ์•Š๋Š” ์ž‘์—…์žฅ ์†์œผ๋กœ ํŒŒ๊ณ ๋“ค๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
But no, now our meme goes into work where we don't value play.
์šฐ๋ฆฌ๋Š” ์šฐ๋ฆฌ๊ฐ€ ์ž์‚ฐ์„ ๋‹ค๋ฃจ๋“ฏ ๋ฒˆ์ฉ ๋“ค์–ด์˜ฌ๋ ค ๋˜์ ธ๋ฒ„๋ฆด ๋กœ๋ด‡๊ฐ™์€ ๋…ธ๋™์ž๋ฅผ ์–‘์‚ฐํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
We create robotic workers that we treat like assets, to lever and just throw away.
๋ถˆ๊ฐ€๋ฆฌ์•„ ๊ทผ๋กœ์˜ ํŠน์„ฑ์€ ๋ฌด์—‡์ž…๋‹ˆ๊นŒ?
What are qualities of a Bulgarian work?
๋…์žฌ ์ž…๋‹ˆ๋‹ค- ๋‚ด๊ฐ€ ์ฃผ๋ฐฉ์žฅ์ด๋‹ˆ ๋‚ด๊ฐ€์‹œํ‚ค๋Š”๋Œ€๋กœ ํ•ด.
Autocratic -- do what I say because I'm the chef.
๋‚ด๊ฐ€ ์‚ฌ์žฅ์ด๋‹ˆ ๋‚ด๊ฐ€ ๋‹น์‹ ๋ณด๋‹ค ๋” ์ž˜ ์•ˆ๋‹ค๊ณ .
I'm the boss and I know better than you.
๋ถˆ์‹ ์ด๊ธฐ๋„ ํ•ฉ๋‹ˆ๋‹ค. - ๋‹น์‹ ์€ ํ‹€๋ฆผ ์—†๋Š” ๋ฒ”์ฃ„์ž๋‹ˆ๊นŒ ์ „ ์นด๋ฉ”๋ผ๋ฅผ ์„ค์น˜ํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค.
Untrusting -- you're obviously a criminal, so I'm going to install cameras.
(์›ƒ์Œ) ๋˜ํ•œ ํ†ต์ œ์ž…๋‹ˆ๋‹ค - ๋‹น์‹ ์€ ๋ถ„๋ช…ํžˆ ๋ฐ”๋ณด๋กœ๊ตฌ๋จผ, ๋‹น์‹ ์ด ๋”ฐ๋ผ์•ผ ํ•  ๊ณผ์ •์„ ๋ฌด์ˆ˜ํžˆ ์„ธ๋ถ„ํ™” ํ•ด์„œ ๋งŒ๋“ค์–ด ์ฃผ์ง€, ๊ทธ๋Ÿฌ๋ฉด ๋‹น์‹ ์€ ๊ทธ ํ‹€์—์„œ ๋ฒ—์–ด๋‚  ํ•„์š”๊ฐ€ ์—†์„๊บผ์•ผ.
(Laughter) Controlling -- you're obviously an idiot, so I'm going to make a zillion little processes for you to follow so you don't step out of the box.
๊ทธ๋ž˜์„œ ๊ทธ๋“ค์€ ๊ตฌ์†์ ์ž…๋‹ˆ๋‹ค.- ํœด๋Œ€ ์ „ํ™” ์‚ฌ์šฉํ•˜์ง€ ๋งˆ ๋…ธํŠธ๋ถ๋„ ์‚ฌ์šฉํ•˜์ง€ ๋ง๊ณ , ์ธํ„ฐ๋„ท๋„ ๊ฒ€์ƒ‰ํ•˜์ง€ ๋ง๊ณ , ์ธํ„ฐ๋„ท ๋ฉ”์‹ ์ €๋„ ์‚ฌ์šฉํ•˜์ง€ ๋งˆ.
So they're restrictive -- don't use your mobile phone, don't use your laptop, don't search the Internet, don't be on I.M.
๊ทธ๊ฒƒ์€ ์–ด๋–ค ๋ฉด์—์„œ๋Š” ๋น„์ „๋ฌธ์ ์ธ, ์ข‹์ง€ ์•Š์€ ํ–‰๋™์ด์ง€์š”.
That's somehow unprofessional and bad.
๊ทธ๋ฆฌ๊ณ  ํ•˜๋ฃจ๊ฐ€ ๋ ๋‚  ๋ฌด๋ ต์—๋Š”, ์„ฑ์ทจ๊ฐ์„ ๋ชป๋Š๋ผ๊ฒŒ ๋ฉ๋‹ˆ๋‹ค. ๋‹น์‹ ์ด ํ†ต์ œ ๋ฐ›๊ณ , ์ œ์•ฝ์„ ๋ฐ›๊ณ , ๋‹น์‹ ์˜ ๊ฐ€์น˜๋ฅผ ์ธ์ •๋ฐ›์ง€ ๋ชปํ•˜๊ณ  ์•„๋ฌด๋Ÿฐ ์žฌ๋ฏธ๋ฅผ ๋Š๋ผ์ง€ ๋ชปํ•˜๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค.
And at the end of the day, it's unfulfilling because you're controlled, you're restricted, you're not valued and you're not having any fun.
์‚ฌํšŒ์—์„œ, ๊ต์œก์—์„œ ๋˜ํ•œ ์‚ฌ์—…์—์„œ๋„, ๋†€์ด์— ๊ฐ€์น˜๋ฅผ ๋‘์ง€ ์•Š์Šต๋‹ˆ๋‹ค.
In social, in education and in our business, don't value play.
๊ทธ๊ฒƒ์ด ๋ฐ”๋กœ ์šฐ๋ฆฌ๊ฐ€ ๊ผด์ฐŒ๋ฅผ ํ•˜๋Š” ์ด์œ ์ž…๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๊ฐ€ ๋†€์ด์— ๊ฐ€์น˜๋ฅผ ๋‘์ง€ ์•Š๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค.
And that's why we're last, because we don't value play.
๊ทธ๋Ÿฌ๋ฉด ์—ฌ๋Ÿฌ๋ถ„์€ ์ด๋ ‡๊ฒŒ ๋งํ•  ์ˆ˜๋„ ์žˆ์Šต๋‹ˆ๋‹ค. "๋ง๋„ ์•ˆ๋˜๋Š” ์†Œ๋ฆฌ์•ผ, ์Šคํ‹ฐ๋ธŒ. ๋ฐ”๋ณด ๊ฐ™์€ ์ƒ๊ฐ์ด์•ผ.
And you can say, "That's ridiculous, Steve. What a dumb idea.
๋†€์ด ๋•Œ๋ฌธ์— ๊ทธ๋Ÿด ๋ฆฌ๋Š” ์—†์–ด.
It can't be because of play.
๊ทธ๋ƒฅ ๋…ผ๋‹ค๋‹ˆ, ๊ทธ๊ฑด ๋ฐ”๋ณด ๊ฐ™์€ ์ง“์ด์•ผ."
Just play, that's a stupid thing."
์šฐ๋ฆฌ๋Š” ์šฐ๋ฆฌ ๋‚ด๋ถ€์— ์‹ฌ๊ฐํ•œ ๋น„์œ ์ „์  ์ „๋‹ฌ์š”์†Œ๊ฐ€ ์žˆ์Šต๋‹ˆ๋‹ค.
We have the serious meme in us.
์ „ ๋ฐ”๋ณด๊ฐ™์€ ์ง“์ด ์•„๋‹ˆ๋ผ๊ณ  ๋งํ•  ๊ฒ๋‹ˆ๋‹ค.
Well I'm going to say no.
๊ทธ๋ฆฌ๊ณ  ์ €๋Š” ์ด์ œ ๋†€์ด๋Š” ์ด‰๋งค์ด์ž ํ˜๋ช…์ด๊ณ  ์šฐ๋ฆฌ๊ฐ€ ๊ทธ๊ฒƒ์„ ๋” ๋‚˜์€ ๋ถˆ๊ฐ€๋ฆฌ์•„๋กœ ๋งŒ๋“ค์–ด ๊ฐ€๋Š” ๋ฐ ์‚ฌ์šฉํ•  ์ˆ˜ ์žˆ๋‹ค๋Š” ๊ฒƒ์„ ์ž…์ฆํ•ด ๋ณด์ผ ๊ฒƒ์ž…๋‹ˆ๋‹ค.
And I will prove it to you in the next part of the speech -- that play is the catalyst, it is the revolution, that we can use to transform Bulgaria for the better.
๋†€์ด : ์šฐ๋ฆฌ์˜ ๋‘๋‡Œ๋Š” ๋†€์ด๋ฅผ ์œ„ํ•ด ํšŒ๋กœ๊ฐ€ ์งœ์—ฌ์ ธ ์žˆ์Šต๋‹ˆ๋‹ค.
Play: our brains are hardwired for play.
์ง„ํ™”๋Š” ์„ ํƒ๋˜์—ˆ์Šต๋‹ˆ๋‹ค ์ˆ˜๋ฐฑ๋งŒ ๋…„, ์ˆ˜์‹ญ์–ต ์ด์ƒ ๋™๋ฌผ๊ณผ ์ธ๊ฐ„์—๊ฒŒ์„œ์˜ ๋†€์ด๋ฅผ ์œ„ํ•ด์„œ ๋ง์ž…๋‹ˆ๋‹ค.
Evolution has selected, over millions and billions of years, for play in animals and in humans.
๊ทธ๋ฆฌ๊ณ  ๊ทธ๊ฑฐ ์•„์„ธ์š”?
And you know what?
์ง„ํ™”๋Š” ์ •๋ง๋กœ, ์ •๋ง๋กœ ์ข‹์€ ์ผ์„ ํ•˜๋Š”๋ฐ์š”, ์šฐ๋ฆฌ์—๊ฒŒ ๋„์›€์ด ๋˜์ง€ ์•Š๋Š” ํŠน์„ฑ์€ ์ œ๊ฑฐํ•ด ๋ฒ„๋ฆฌ๊ณ , ๊ฒฝ์Ÿ๋ ฅ ์žˆ๋Š” ์žฅ์ ์„ ์„ ํƒํ•ฉ๋‹ˆ๋‹ค.
Evolution does a really, really good job of deselecting traits that aren't advantageous to us and selecting traits for competitive advantage.
์ž์—ฐ์€ ์–ด๋ฆฌ์„์ง€ ์•Š์Šต๋‹ˆ๋‹ค, ๊ทธ๋ž˜์„œ ์ž์—ฐ์€ ๋†€์ด๋ฅผ ์„ ํƒํ–ˆ์Šต๋‹ˆ๋‹ค.
Nature isn't stupid, and it selected for play.
๋™๋ฌผ์˜ ์™•๊ตญ์—์„œ, ์˜ˆ๋ฅผ ๋“ค์–ด, ๊ฐœ๋ฏธ๋ง์ž…๋‹ˆ๋‹ค, ๊ฐœ๋ฏธ๋„ ๋†€์ด๋ฅผ ํ•ฉ๋‹ˆ๋‹ค.
Throughout the animal kingdom, for example: ants. Ants play.